Boxoffice-June.29.1957

and 

JUNE 29, 1957 

^^S^ di^ 

i-sasHk 

}.

' 

WONDER WHAT 

A THEATRE SEAT 

THINKS ABOUT? 

Thanks to M-G-M, the 

folks have been parking 

here regularly. I love 

bodily warmth!" 

They grip my edges whei 

they watch SOMETHINC- 

OF VALUE'. So tense!" 

Rock Hudson 

Dana Wynter 

Sidney Poitier 

"When they bounce with 

joy and rhythm I'll know 

SILK STOCKINGS' 

Fred Astaire 

Cyd Charisse 

Janis Paige 

Peter Lorre 

An Arthur Freed 

Production. 

( 

CinemaScope— 

METROCOLOR) 

When they watch THIS 

COULD BE THE NIGHT' 

they cuddle closer. 

Um-m-m!" 

Jean Simmons 

Paul Douglas 

Anthony Franciosa 

{CinemaScope)

Such Ohs! and Ahs! 

when they see 

THE LITTLE HUT'!" 

Betcha that 'Jip 

DEAD JOCKEY 

fill 

me plenty!' 

qN i 

will 

Ava Gardner 

Stewart Granger 

David Niven 

Walter Chiari 

A Herbson S. A. 

Production. 

Robert Taylor 

Dorothy Malone 

Gia Scala 

(CinemaScope) 

(Color) 

\ heard the Manager 

talk about a great 

Preview on 'HOUSE 

OF NUMBERS'." 

Jack Palance 

Barbara Lang 

(CinemaScope) 

GUN 

I'm waiting for 

GLORY'. Things will POP 

like they did with 'Fastest 

Gun Alive'." 

Stewart Granger 

Rhonda Fleming 

Chill Wills 

( CinemaScope— 

METROCOLOR) 

I like action and 

will get plenty of it 

with ACTION OF 

THE TIGER'." 

Van Johnson 

Marline Carol 

Herbert Lom 

A Claridge Film 

Production. 

(CinemaScope— 

METROCOLOR) 

"Oh, my aching sides! 

Here comes a 

FAT customer!"

Slimmer and winter, fall 

and spring 

day after day, week after week 

YOU CAN 

ALWAYS 

DEPEND ON 

^^^PT]^ 

for attractions like 

the king and i/love me tender/ Oklahoma!/ 

the girl can't help it / anastasia / 

heaven knows, mr. allison / boy on a dolphin / 

island in the sun 

and now...

"' 

a.cl. 

^^ (^^ y/l(>&an TîctuJte /ndoAPii/ 

THE NATIONAL FILM WEEKLY 

Published In Nine Sectional Editions 

BEN SHLYEN 

Edi!or-in-Chief and Publisher 

DONALD M. MERSEREAU Associate 

Publisher & General Manager 

NATHAN COHEN. .Executive Editor 

JESSE SHLYEN. .. .Monaging Editor 

HUGH FRAZE Field Editor 

AL STEEN Eastern Editor 

IVAN SPEAR Western Editor 

I. L. THATCHER. .Equipment Editor 

MORRIS SCHLOZMAN Business Mgr. 

Published Every Saturday by 

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Publication Offices: 825 Van Brunt Blvd.. 

Kansas City 24, Mo. Nathan Cohen. Bxeciitlve 

Editor; Jesse Shlyen, Managlnc 

Editor: Morris Sdilozman. Business Manaeer: 

llugli Kraze. Field Editor: I. L. 

Tliatcher, Editor The Modem 'Rieatre 

Section. Telephone CHestnut 1-7117. 

Editorial Offices: 45 Rockefeller Flaza. 

New York 20. N. Y. Donald M. Mersereau. 

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Manager: Al Steen. Eastern Editor: Carl 

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manager. Telephone DUnklrk 8-2286. 

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The MODERN THEATRE SecUon is included 

In the first issue of each month. 

Atlanta: Martha Chandler. 191 Walton ftVi. 

Alljany: J. S. Conners. 21-23 Walter Ave, 

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Boston: Frances Harding. HU 2-U41, 

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ancinnali: Lillian Lazarus. 1746 Carrahen. 

Cleveland: Elsie Loeb. Falimount 1-0046, 

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Dallas: BUI Barker. 423 Nlmltz St.. 

WH 2-1958. 

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Dauphin. 

Oklahoma aty: Joyce Outhier. 1744 NW 

nth St 

Omaha: Irving Baker. 911 N. 61st St. 

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Pittsburgh: R. F. Klingeti'nnith. 516 Jeannette. 

Wllklnsburg, OlurchUi 1-2809 

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St. Louis: Dave Barrett, 5149 Rosa. 

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In Canada 

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Toronto: 1675 Bayrlew Ate. Wlllowdale. 

Ont , W. Oladlsh. 

Vancouver: L)Tic TVatre Bldg., Jack Droy 

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Member Audit Bureau of Circulations 

Entered as Second Class matter at Post 

Office, K.insas City. Mo. Sectional Bdltinn 

$3 00 per year: National Edition, $7 50, 

JUNE 29, 1957 

Vol. 71 No. 10 

ONE WAY TO BUILD ATTENDANCE 

/UK Iw.ini tlu.l llli> il..lll>tiv ,ln,.s I,, 

ilsi-lf ,,ftfii is lai f;n>al(r lliaii thai wliicli is done 

to it l)y ((impctilive or other factors. That's a 

l)road statpiiieiit, but it can be proved on a 

number of counts. l^t's take just one point 

that not only is current, but that has been grinding 

down theatre patronage for a number of 

years: MuUiple day-aiid-date Ixxikings. 

Ihe underlying cause is. ol course, greedan 

unwillingness on the part of individuals to 

work together in the common interest. Oh, 

yes, unity of purpose and working together have 

long been the theine at exhibitor conventions and 

at other industry gatherings but, when it comes 

to the doing, each person involved looks the 

other way—his own way. And, even though 

this proves wrong, as it has in so main instances, 

there is resistance to correcting the 

situation with forthright action— all so obvious 

— for fear that it may give a competitor some 

advantage. Lost sight of is the fact that there 

can be mutual and long-term gain through understanding, 

cooperative effort. 

Because of this (]uirk of, let us call it luiiiiaii 

nature, the pernicious booking practire llial 

cuts down and decimates the 

audience potential 

has been compounded to the point of doing 

extreme harm to the entire industry, which 

naturally is felt by virtually every individual 

concerned with exhibition and distribution. 

The outlawing of block-booking gave multiple 

day-and-dating its greatest impetus. It whetted 

the desires of exhibitors to move up to earlier 

runs and into reckless bidding from which 

sprang the seeming "solution" of day-and-date 

runs. That, in turn, created product and print 

shortages, dt^struction 

of valuable word-of-mouth 

advertising, dissipation of good product, cutting 

down the public's choice of films— and. thereliv. 

reducing the theatre audience. This is wideK 

acknowledged 1)\ exhibitors and distriluitors 

alike. Yet. little or nothing is being done I,, 

correcl. if tint eiilirel\ eliminate this banc lo tinindustry 

s 

profitable existence. 

Initially, distributors saw in this practice a 

means for ijuick return of production investments. 

They also found in it a means for getting 

higher film rentals, which earlier runs seemed 

to justify. Little regard uas shown for the 

subsequent situations and the cause for iiiaii\ 

closings among them may be direclK due to 

the policies that started uith ,iimI ^picad fr..in 

imiltiple 

day-and-dating. 

Lxhibitors claim and distributors deny that 

film rental terms have become so rigid, there 

no longer is a price advantage in late avail- 

al.il 

If terms are going to be the same, 

whe ler a picture is played 30 days or 60 days 

after first run, exhibitors argue. argue, they might as 

well play it on the earliest availabiliu . 

Hut. 

whether or not this is so. there must lie a wa\ 

of correcting this coiidilidii h> ihi' >alisfaclinii 

of all 

concerned. 

Suggeslion I,, C\llil.iln,> MUnKcl ill llll> 

problem, thai ll u.hiM al (.a-l I il \Uv^ 

worked out an alternating of runs witii iIkIt 

nearest competitor, brings the rejoinder lli.il 

this would throw them out of their availabiiil\ 

spot. Maybe the exchanges with whom they do 

business have made a point of this. But. just as 

some exliibitors have worked out "split-prodtn l" 

arrangements, so could alternating of iiiii- 

(without loss of any productl be acliicxcd. In 

each case, it may prove the means ol LtainiiiL' 

patronage from among the thousands of | 

pic 

who have been denied the privilege of si'ciiiti 

manv pictures they want to see. because of tin- 

([uick play-offs now- in vogue. What's the good 

of an early run In three davs or a week, mxv 

or 1,-ss. if this requires dividing ihc audicn.c 

potential uith from eight to as mam as 20 

other theatres? 

This industry enjoyed its greatest prosperity 

under an orderly hooking and clearance system 

that made its product available to the greatest 

possible number of people over an extended 

period of time. Even when that time was said 

to be unreasonably extended, conditions for 

what now would be called "late, late" bookings 

were not altogether untenable. We know of 

cases of so-called last-run. low-admission, dountown 

houses that were more profitable than these 

self-same houses are today on firsl-nm. higliadmission 

policies. And, too, then- aic iIk' 

cases of reversion from erstwhile first-run 

by many former second-run houses. 

status 

These nui\ 

be extreme cases, but they do indicate thai the 

glitter of carK runs is not always golden. 

Judging bv complaints about multiple da\- 

and-daling. both from within and without the 

industry, there is good reason to feel that widespread 

gains will result froin remedying the condition. 

Since exhibitors and distributors 

together—brought it about, they should, 

likewise, be able to find practical and 

luactical.le M.hilion to the prol.jems it has 

.tcalc.l. Just as 

traded—in city b 

-with, 

perhaps, sr 

areas as a starter. 

b,- c, 

ramp: 

le experimentation in varied

: June 

ROGERS HOSPITAL DRIVE PLANS 

CALL FOR RAISING $1000.000 

Theatre Collections Seen 

As Top Source of Revenue 

By Executives at Meeting 

By SUMNER SMITH 

SCHROON LAKE, N. Y.—The industry's 

nationwide drive to raise the record sum of 

$1,000,000 for the Will Rogers Memorial 

Hospital and Research Laboratories at 

Saranac Lake, N. Y,, has gone into high 

gear. Plans were perfected at the annual 

meeting here June 22 after an inspection 

tour of the institution the previous day. 

They call for widespread exhibitor cooperation 

as well as that of distribution and 

production personnel. 

AUDIENCE COLLECTIONS SPUR 

The main fund-raising emphasis will be 

on audience collections by theatres which 

last year netted $276,097.20. Participating 

theatres totaled 3,385 and circuits 152. The 

average income per theatre was $81.46. 

Secondary emphasis will be on tlie Christmas 

Salute which in 1956 netted $109,838.39. 

down $16,906.45 from the 1955 total. It is 

believed that the one-year trend can be reversed. 

The drive aimed at the public and the one 

aimed at entertainment industry personnel 

asiced to support an institution which cares 

for their own start simultaneously August 7. 

The latter will end August 31. Dates for 

opening the audience collections drive will 

be flexible. Such areas as New England, 

where a Jiminy Fund drive is conducted, will 

have latitude in selecting dates that will not 

confhct with the territorial drive. 

The higher financial target results from 

new hospital needs. Services are being expanded 

to treat all chest diseases incurred 

by persons and relatives in the widespread 

amn.sement industry. Previously, only tubercular 

patients have been admitted. There is 

also a great need for the erection of a separate 

dormitory to be occupied by the medical 

staff, now using space on the third floor 

which is being renovated to care for new 

types of patients. 

DRIVE CHIEFS NAMED 

In charge of the exhibitor end of the campaign 

is M. A. Silver of Stanley Warner, 

Pittsburgh. The distributor chairman is 

Charles J. Feldman of Universal-International. 

They will have the assistance in 

emergencies of S. H. Fabian of Stanley 

Warner and Ned E. Depinet, former RKO 

president, working as co-chairmen of a combined 

committee. For the first time the group 

has a quota by area to guide those who may 

wish to have it. 

Enthusiastic exhibitor cooperation is essential, 

A. Montague, president, and R. J. 

O'Donnell, board chairman, told the annual 

meeting. The use of containers is not enough. 

Approaches to theatre patrons must be made, 

and arrangements can be made to have local 

women handle the job. If an exhibitor should 

I 

Continued on page 12 

.\. Montague reports on progress at the Will Rogers Hospital at the outdoor annual 

meeting. With him, L to R, are Robert J. O'Donnell, board chairman; William J. German, 

a director; and Max A. Cohen, secretary. 

Greater Responsibilities 

Now Face the Hospital 

SCHROON LAKE. N. Y. — A. Montague, 

president of the Will Rogers Memorial Hospital 

and Laboratories, proudly related the advancements 

and improvements at the hospital 

at the annual meeting here June 22. He was 

heard by a record total of 95 members of the 

industry representing every exchange city, 

wlio had journeyed first to Saranac Lake 

for an inspection of the institution and then 

to the Edgewater Motel here of Herman Robbins 

et al for the meeting. 

In a speech at a luncheon at the ho.spital, 

Montague called the representation "kingsized," 

acknowledged the pledges of the individual 

members to aid in the fund drive and 

called them the best "salesmen" in the industry, 

exhibitors and distributors alike. He 

termed "ridiculous" reports recurring over 

the years that the hospital would close. 

Discussing the planned treatment of patients 

with any type of chest disease, Montague 

told tire annual meeting that "we face 

greater responsibilities, will require additional 

technical help and must meet an increase 

in over-all operating cost." 

"But we welcome this challenge." he said, 

"with the same eager fervor we had when we 

took on the original job yeai-s ago. It presents 

an opportunity to serve our industry 

and employes even more, and I'm sure that 

you will welcome it even as I do." 

Montague noted an increasing turnover in 

patients. He said that in 1943 the average 

length of hospitalization was 820 days, in 

1951 it was 548, in 1955 it dropped to 380 

days and last year it was under 300 days. He 

said there will be no lessening of the treatment 

of tuberculosis patients because there 

had been no decrease in the number of patients 

received. 

"It isn't necessary to reiterate the earnestness 

and sincerity with which we have approached 

our task," he said. "Nor is it needful 

to retell of our unparalleled success in 

healing. That is now well known throughout 

the industry—and throughout the world. It 

is a wonderful tribute to your love for humanity." 

The treasurer's report compiled by S. H. 

Fabian, treasurer, and Sam Rosen, assistant 

treasurer, showed a balance of $681,565.52 as 

of June 1. Among the receipts for the last 

fiscal year were the following: 

Christmas Salute, $109,838.39: audience collection, 

$276,097.20; sponsored rooms, $27,- 

087.33; Permanent Charities Committee, $9,- 

333.12; Motion Picture Ass'n of America, 

$48,805: Ford Foundation, $25,900; "Around 

the World in 80 Days" benefit, $16,352; Jimmy 

Durante dinner, $2,300; Screen Actors Guild, 

$2,000; Actors Fund of America, $7,920; Montague 

testimonial dinner, $4,700, and a direct 

donation in memory of Jack Cohn of Columbia, 

a Heinicke Typhoon laboratory washer, 

$1,376. Other items such as interest and 

state insurance refunds brought the total to 

$577,020.84. 

Eugene Picker, chairman of the fund raising 

and finance committee, reported total 

contributions to the 1956 Christmas Salute 

of $109,838.39 made up of $93,613.23 in scrolls 

and $16,225.16 in special gifts, a one-year 

decrease of $16,906.45. He saw an improvement 

through combining the drive with that 

of audience collections and holding them well 

ahead of other seasonal fund-raising appeals. 

The large industry delegation was taken 

Platt,sburgh by special train and to the 

to 

hospital by bus. J. Edward Shugrue, executive 

director, was in charge. 

BOXOFFICE : 

29, 1957

: 

June 

70 EXPLAIN BUSINESS-BUILDING 

PROJECT AT REGIONAL MEETINGS 

Field Force to Indoctrinate 

Exhibitors Who Are Not 

Association Members 

NEW YORK—Although the executive 

committee and the board of directors of 

the Council of Motion Picture Organizations 

have approved the formula for financing 

the industry's business-building 

projects, a special committee is faced with 

the tremendous task of putting the plan 

into operation if and when the Motion Picture 

Ass'n of America formally agrees to 

the setup. 

PROPOSED FINANCING PLAN 

Before a collections drive starts, however, 

the committee and other COMPO executives 

will have to go into the field and explain 

the proposed procedure on a local 

level. 

Under the proposed financing plan, each 

participating exhibitor and circuit will pay 

four-tenths of one per cent of last year's 

film rentals into a fund which will be administered 

by COMPO. 

The committee which will guide the collections 

of operating revenue Is not complete, 

but Ernest Stellings, president of Theatre 

Owners of America: A. Montague, vice-president 

and general sales manager of Columbia 

Pictures, and Sol Schwai-tz, president of RKO 

Theatres, represent the nucleus around which 

the committee will be expanded. It is planned 

to hold regional meetings at which exhibitors 

will be indoctrinated with the over-all plan 

to increase attendance at theatres and the 

methods of collecting the necessary funds. 

It was pointed out this week by Robert 

Coyne, special counsel of COMPO, that approximately 

50 per cent of COMPO members 

do not belong to any national organization 

except COMPO. One such group i.s Southern 

California Theatre Owners Ass'n which has 

no national affiliation. Many other COMPO 

members are individuals who are not members 

of regional or national exhibitor associations. 

These persons will have to be 

contacted individually or at ma.ss meetings. 

As it stands now, it appears certain that the 

large circuits will give their approval to 

the entire business-building enterprise and 

the financing proposals. TOA, too, has agreed 

to cooperate whole-heartedly. Tlie position 

of Allied States Ass'n cannot be defined until 

its board of directors either meets or 

gives its reaction via a mail vote. 

TO DISCUSS ALLIED MEMBERSHIP 

Meanwhile, Emanuel Frisch, who has been 

serving as the liaison between COMPO and 

Allied in the negotiations for the return of 

the latter to COMPO membership, is preparing 

to hold another session with Allied 

leaders. The results of last week's COMPO 

membership meeting will be tabulated and 

presented to Allied for its study and consideration. 

COMPO leaders are said to be 

awaiting with interest Allied's attitude in 

regard to the change in COMPO by-laws 

BOXOFFICE 

: 

29, 1957 

Industry Future Bright 

As Ever, Says Stellings 

ATLANTA— Asserting that any properly operated 

business always bases its future actions 

and plarLs on the facts of the past and 

present, Ernest Stellings stated here Monday 

(24) that he believed the future of the industry 

must be gauged and planned on past 

experiences and current facts and trends. 

Speaking at the joint annual convention of 

the Alabama Theatres Ass'n and the Motion 

Picture Theatre Owners and Operators of 

Georgia, the president of Tlieatre Owners 

of America said, "there can be no question 

but what the future of the whole business 

today is just as bright and promising as it was 

in the past when we looked into the future at 

that time." Stellings added that "our present 

is 

just as good, just as big and just as bright 

as we in this industry will work to make it." 

"We have problems today which seem bigger 

than ever," Stellings said. "They, however, 

are no more confusing and require no more 

conjecture than did the problems that appeared 

on the horizon ten or 12 years ago 

when we wondered about the future of this 

business with the elimination of block booking 

and divorcement of affiliated circuits: 

nor some five years ago when we were concerned 

about the expense and the future of 

new projection processes." 

Television and the shortage of good product 

were cited as the two major problems today. 

Stellings said that for many months TOA 

had made efforts to convince production and 

distribution that the shortage of good product 

was endangering the existence of the business. 

TOA scored on that point when Spyros 

Skouras announced that his 20th Century- 

Pox would increase the release schedule to 56 

pictures. Other companies followed suit, 

Stellings said, pointing out that MOM had 

boosted its output to 40, Universal to 36 or 40, 

Paramount up to 24 and a few more from 

Warner Bros., Columbia and United Aj-tists 

fluctuate with the number of independent 

calling for a 75-25 vote instead of a unanimous 

vote on issues. There have been some 

reports that Allied still favors unanimous 

vote. 

Film salesmen are expected to assist in 

the 

drive for funds. It has been suggested that 

they solicit exhibitors for pledges and work 

with them in figuring out their total 1956 

film rentals on which participating exhibitors 

can base their contributions. The figures 

then will be sent to COMPO for processing 

and each exhibitor will be billed. The contributing 

exhibitor may make his payments 

on either a monthly or quarterly basis. 

A committee which was appointed to work 

out a new contract with Coyne and Charles 

producers releasing through them, he said. 

"An analysis of releases," Stellings said, 

'shows that in the 1956-57 season we will 

have approximately 65 more pictures than 

in the preceding 12 months. Because the of 

overlapping seasons, the coming 12 months 

will give us approximately 50 more pictures 

than we will have during the current year. 

This means that during the coming year, 

scheduled, planned and announced feature 

product will total more than 100 more pictures 

than we had last year. This is an Increase 

of approximately 30 per cent. We— this entire 

industry—want, need and must have a regular, 

constant relea.se of good product 

throughout the year, and we now again urge 

and request that distribution lend its efforts 

to this end by spreading out the release of 

good pictures 12 months a year." 

Stellings said he had succeeded in selling 

the distributors on the need of assistance to 

small town operators and that a small theatre 

could not pay 50 per cent terms and stay in 

business. He said that in every instance, the 

distributors came through with sufficient relief 

to keep open many theatres which had 

been on the verge of closing. 

Summing up the activities and projects of 

the mdustry, Stellings said "we have reason 

to feel and believe that a look into the future 

for this business is just as bright and promising 

as it has ever been." 

"The problems we have are not insurmountable, 

every one of them can be overcome," 

Stellings concluded. "The easiest, 

quickest, the most effective and most economical 

way to do this is through cooperative 

effort between all exhibitors working 

with all other segments of this business, 

realizing that each and every section or segment 

of this business is interdependent, and 

we must all go into the future together with 

the realization that lying ahead is a realization 

of success for all of us. May I repeat, 

gentlemen, our future is as golden as ever." 

McCarthy, COMPO information director, is 

expected to get to work on its assignment 

shortly. Tliis group consists of Max A. 

Cohen, Leo Brecher, Montague and Robert J. 

O'Donnell. O'Donnell now is In London, but 

preliminary sessions may be held by the 

others prior to his return in about two weeks. 

Elener Promoted 

NEW YORK— George Elener was named 

assistant secretary of 20th Century-Fox International 

Corp. and Inter-American Corp. 

by Emanuel Silverstone, vice-president and 

general sales manager. Elener replaced Edwin 

S. Fraser who resigned due to ill health.

AN UNFORGETTABLE EVENT! 

cai^ graxLt / deboralx ke2?r 

in 

LEO McCAREV; 

axL affair to 

rem_embei? 

C|NemaScoP£ COLOR by 

DE LUXE 

Produced by 

Directed by 

JERRY WALD / LEO McCAREY 

Screenplay by 

DELMER DAVES and LEO McCAREY 

Original Story by 

Leo McCarey and Mildred Cram 

Jerry Wald Productions Inc. 

Released thru 20th Century-Fox

CROSSES A NEW BOUNDARY IN SCREEN ENTERTAINMENT! 

C|NemaScoP£ 

«1«*^T^

WILL SPELL SUCCESS IN EVERY SITUATION I 

will sixceess spoil rock Ixvinter ? 

starring 

and co-starring 

JAYNE MANSFIELD tony randall / betsy drake / joan blondell 

f^.î^ 

ONEMaSCOPE COLOR by 

DELUXE 

Produced and Directed from his Screen Story and Screenplay by 

FRANK TASHLIN 

ONE OF THE MOST CHALLENGING 

STORIES OF FAITH EVER TOLD! 

C|Nema5coP£ COLOR by DELUXE 

JOAN COLLINS / RICHARD BURTON / BASIL SYDNEY 

and introducing CY GRANT / Produced by ANDRE HAKIM / Directed by BOB McNAUGHT 

From the Novel "SEA-WYF" by J. M. Scott 

Released by 20th Century-Fox 

^

FOR LABOR DAY... 

NOTHING GREATER IN THE YEAR OF THE BLOCKBUSTERS! 

MEL FERRER / ERROL FLYNN / EDDIE ALBERT 

in DARRYL F. ZANUCKS Production of ERNEST HEMINGWAY'S 

Directed by HENRY KING 

ONEMaScOPC color by DE luxe 

Produced by 

DARRYL F. ZANUCK 

^^"9% 

Screenplay by 

PETER VIERTEL 

SAVAGE AND SPECTACULAR STORY OF THE WEST! 

SAMUEL FULLER'S 

starring 

BARBARA STANWYCK / 

co-starring 

£oiCty gULXlS 

C|NemaScoP£ 

^ 

BARRY SULLIVAN 

GENE BARRY 

DEAN JAGGER / JOHN ERICSON 

and introducing 

EVE BRENT 

Written. Produced and Directed by 

SAMUEL FULLER 

Globe Enterprises Production 

Released by 20th Century-Fox 

liw; -*#*»*

Pui^SmU 

Hollywood Golden Jubilee 

Planning Is Under Way 

MPAA advertising-publicity directors committee 

in New York forwards suggestions to 

be considered at coast meeting Monday (1); 

studio executives will plan and direct celebration; 

tie-ins with theatres to be sought. 

Operation Moviegoing Tests 

May Include Receipts Study 

Exhibitors in Denver and Rochester may 

be asked to aid in judging value of extensive 

radio spot promotion by supplying comparisons 

of theatre attendance before, during 

and after the tests. 

United Artists Makes First 

Quarterly Dividend Payment 

Total of $130,279 paid Friday (28) to 

3.222 stockholders with 372,227 shares of common 

stock at rate of 35 cents a share; no 

dividend is being paid on 650,000 shares of 

class B common held by management group. 

Film Articles Helped Build 

Look Magazine Circulation 

COMPO ad in Editor & Publisher quotes 

pubhshing executive as crediting sustained 

picture coverage; he finds there is "evidence 

that the American public still regards the 

motion picture as an essential form of entertainment." 

Anti-Blind Checking Bill 

Dies in South Carolina 

Measure fails to get voted on as state 

legislature adjourns: also left in the House 

committee was a bill to ban the South Carolina 

showing of "Island in the Sun." 

Preston Smith to Head 1958 

Texas Drive-In Convention 

Former president of association is a drivein 

theatre owner in Lubbock and a senator 

in the Texas legislature from that district; 

convention will be held around March in 

Dallas. 

Currency Conversion Plan 

Delays Polish Fihn Deal 

MPEA awaits decision of U. S. Information 

Agency on method of getting earnings from 

behind iron curtain as screenings of its list 

of 30 selected pictures nears completion: 

alternative w-ould be to dicker for dollars. 

* 

Chilean Government to End 

Admission Price Controls 

Decision becomes effective December 31; 

in meantime theatres can raise prices 25 

per cent; Supreme State Council of Greece 

reported also ending curbs imposed last 

October, but details are lacking. 

Executive Direction 

S. O'Reilly, J. Meyer Schine and Depinet. 

The re-elected directors are: 

Jack Beresin. Harry Brandt, Max A. Cohen, 

Tom Connors, George Dembow, Russell V. 

Downing, Gus S. Eyssell, S. H. Fabian, Charles 

J.' Feldman. Alan Preedman, William J. 

German. Leonard R. Goldenson, Maurice R. 

Goldstein, Samuel Goldwyn. Julius Gordon, 

Alex Harrison. William J. Heineman, J. Robert 

Hoff. Ben Kalmenson, Harry M. Kalmine, 

Arthur B. Krim, Paul N. Lazarus jr., Al Lichtman. 

Arthur L. Mayer, Robert Mochrie, 

Also. A. Montague. John J. O'Connor. R. J. 

O'Donnell, Eugene Picker. Walter Reade jr., 

Charles M. Reagan. Sam Rinzler, Herman 

Robbins, Samuel Rosen, John H. Rowley, 

A. W. Schwalberg. Fred J. Schwartz. Sol A. 

Schwartz, M. A. Silver. Ernest G. Stellings, 

Sam J. Switow, Morton Thalhimer, James R. 

Velde, Joseph R. Vogel, Richard F. Walsh, 

Murray Weiss, George Weltner. William 

White and Herbert Yates sr. 

Distributor Committee 

Is Named for Campaign 

SCHROON LAKE. N. Y.—A 31-man national 

distributor committee has been formed for the 

Will Rogers Hospital drive. A similar exhibitor 

committee is in the process of formation 

and will be announced in a few days. 

The distributor committee consists of the following 

: 

M 

Doniel R 

Coursey, 

Houlihan 

20th-Fox 

Paramount, 

Atlanta 

Albany, 

Alex 

Daniel 

Arnswalder, 

20th-Fox, New York Chilton Robinetf 20th-Fox 

Seattle; Ben H. Rosenwold, Loew's, Boston; Foster 

B. Gauker, Loew's, Indionaoolis; Ehrlichmon, Universal, 

I. 

Buffalo; George C. Regan, 20th-Fox, 

Omaho; 

Henry A. Friedel, Loew's, Denver; Thomas E. Bailey, 

Loew's. Kansas City; Lou Levy, Universal, Des Moines; 

Richard Colbert, Universal, Portland; A. M. Whitcher, 

Columbio, Dallas; Jack Judd, Columbia, Pittsburgh; 

C. Frank Harris, United Artists, Son Francisco. 

Of Hospital Widened 

SCHROON LAKE, N. Y.— All officers and 

member.s of the board of the Will Rogers 

Memorial Hospital and Research Labora- 

Also, D. J. Edele, United Artists, St. Louis; Al Kane, 

United Artists, Washington; Phil Fox, Columbia, Cincinnati; 

Edward Heiber, Universol, Philadelphia; Howard 

tories were re-elected and Ned E. Depinet, 

A. Nicholson, Paramount, Memphis; Lawrence 

former president of RKO, was made an added D. Terrell, Paramount, Chorlotte; Thomas P. Tidwell, 

20th-Fox, Jacksonville; H. Chapman, Columbia, 

J 

Minneopolis; McFadden, Columbia, vice-president and member of the board at 

S- S- Salt 

the annual meeting here June 22. Nine new Lake City; George Lefkn, Warner Bros., Chicago; 

directors were elected. 

Angelo Lombardi, Warner Bros., New Haven; William 

The officers Twig, Warner Bros., Cleveland; J. M. Wechsler, 

are: 

Warner Bros., Milwoukee; M, Dudelson, Republic, Detroit; 

J. L, Guiles, Republic, Oklohoma City; Wayne 

A. Montague, president: R- J- O'Donnell, 

board chairman: Harry Brandt, Depinet, 

Boll, Columbia, Los Angelec, 

Charles J. Feldman. Robert Mochrie. Herman 

Robbins. Fred J. Schwartz, Sam J. Switow, 

Joseph R. Vogel, Richard F. Walsh and Murray 

Max 

Rogers Hospital Drive 

Weiss, vice-presidents; A. Cohen. 

(Continued from page 6> 

secretary; S. H. Fabian, treasurer, and Samuel 

Rosen, assistant 

offer only to place containers around and 

treasurer. 

The new directors are: 

rely on patrons to see them and contribute, 

he should be "politely thanked and forgotten 

Eric Johnston. Leo F. Samuels. Harold 

Klein, Lee E. Jones. Robert S. Benjamin, about," it was said. O'Donnell stressed the 

James Mulvey, Kenneth Hargreaves, Charles past had shown that the use of containers 

had not returned the production cost of the 

trailer. 

Twentieth Century-Fox has produced this 

year's trailer. It runs about two minutes and 

has effective narration by Deborah Kerr who 

calls the entertainment industry "the only 

industry with its own hospital." There are 

scenes of the hospital and one of Will Rogers 

delivering some humorous comments. National 

Screen Service will distribute it free. 

TAPE RECORDINGS MADE 

Ernest Emerling of Loew's Theatres made 

tape recordings by men at the meeting to be 

used for promotion purposes at home. Eugene 

Picker said Loew's will offer cash prizes to 

theatre managers who, on a proportionate 

its 

basis, "bring in the most money." 

"We have gone through the stages of 

thoughtful procedure." Montague said. "Now 

comes the day of payoff. There must be good 

organizational work to raise the necessary 

funds. Study the story of Will Rogers and 

sell it at the local level. Follow through on 

promises to the last day of the campaign. 

If the campaign does not start well, keep It 

going for weeks if necessary." 

Tliree contributions were made by check 

during the weekend. Tlie first was one for 

$260 from friends of Richard Frank, Paramount 

branch manager in Indianapolis, a 

patient, who spoke feelingly at the hospital 

luncheon Two for S2 000 each were received 

fiom the Amencan Guild of Vaiiet\ Aitist^ 

and the Scieen Actois Guild 

The genial hosts al thpir 1 (1st" atir .Hotel in Schroon Lake, N. Y., 

Will Rogers Hospital board meeting was held—Herman Robbins (second 

and his three sons who, left to right, are Burton, .\lan and Norman. 

12 BOXOFFICE June 29, 1957

,. 

^jljgagg^ 

hould she love him... 

give him the kisses 

he begged for... 

or should she count the cost 

and the heartbreak 

this forbidden interlude 

would bring? 

UNIVERSAL-INTERNATIONAL Presents 

JUNE ALLYSON • ROSSANO BRAZZI 

InterW^ 

• • 

MARIANNE COOK FRANCOISE ROSAY KEITH ANDES 

.„^ FRANCES BERGEN an, JANE WYATT CINemaScoP£ -TECHNICOLOR, 

Directed by DOUGLAS SIRK 

• • 

Screenplay by DANIEL FUCHS and FRANKLIN COEN Adaptation by INEZ COCK! 

Based on a Screenplay by DWIGHT TAYLOR and a Story by JAMES CAIN • Produced by ROSS HUNTER 

PRE-SOLDto the vast ^WOMAN'S MARKErthrough a n^Hp 

Magazine Ad Campaign in 

a dozen top publications Jr'^"^' 

McCall's, Redbook, Holiday, Seventeen, True Gonl| 

ii

First Instance of Franchise Opposition 

Stellings Steps in to Fight 

Tele-Movies in Home Area 

FAYETTEVILLE. N. C—What is believed 

to be tlie fii-st fight over the awarding of a 

franchise to install and operate a cable theatre 

system has developed in this community 

of 35.000 population. 

The application to operate the so-called 

Tele-Movies system was made by Wellons 

Bros., owners of four drive-in theatres in the 

area. 

When the petition came before the city 

it council, met with opposition from two 

sources; owners of other theatre properties 

in the city, and a corporation holding a franchise 

to erect a community antenna system 

in Fayetteville. 

The opposition carried special significance 

because it was headed by Ei'nest G. Stellings, 

who is not only president of the Stewart- 

Everett circuit but is also head of Theatre 

Owners of America. Stellings, as president of 

TOA, already has spoken out against closedcircuit 

home movies. Apparently he is now 

stepping into active opposition in situations 

where he owns theatres. 

Backing Stellings in his stand was William 

G. Enloe, of Raleigh, who is district manager 

of North Carolina Theatres, Inc. Stellings' 

circuit operates 100 theatres in the Carolinas 

while North Carolina Theatres, Inc. is a subsidiary 

of the Wilby-Kincey chain which, 

in turn, is owned by American Broadcasting- 

Paramount Theatres. 

Whether the presence of a spokesman for an 

AB-PT theatre is an indication of over-all 

policy for the country's largest theatre circuit 

to oppose the cable theatre idea was not 

clarified. However, Leonard Goldenson. AB- 

PT president, is a known opponent of the toll 

TV idea and has spoken again.st FCC approval 

of the plan. 

The community television opposition came 

from the Joseph B. Saricks Co. of Pennsylvania 

which holds a city franchise to erect a 

community T"V antenna system here. Nationally, 

the community television interests have 

been urging exhibitors to tie in with antenna 

systems already in operation, to unite the 

technical know-how of the television interests 

with the film buying and booking and showmanship 

experience of the exhibitor. 

Y&W Asks Cable Theatre 

Pemiits in 7 Cities 

MUNCIE, IND.—Tlie Y&W Management 

Corp., operator of theatres in several Indiana 

cities, has asked the city council here for 

authority to install a cable theatre system, 

which would deliver first run films to the 

home through the family television set. 

Marc Wolf, an official of the firm, said the 

city council would have to approve the proposal, 

because cables would have to be installed 

in city streets. The city would receive 

a fee of one-half of 1 per cent of gross 

receipts collected from customers. Wolf said 

similar requests for authority to operate 

cable theatres have been planned at Gary, 

Terre Haute, Bloomington, Bedford, New 

Castle and Indianapolis, all where the firm 

has theatres. 

1,000 Apartments Tied 

In 

on Cable TV Plan 

New York—The uses to which cable 

television can be put in large apartment 

house developments was demonstrated recently 

at the 1,000-apartment East River 

Housing Development, a co-op project 

of the International Ladies Garment 

Workers Union. 

All apartments are equipped with 

closed-circuit TV facilities, serviced by 

a master antenna on the roof of one of 

the buildings, with cables carrying programs 

to living room sets. Using its own 

TV camera and modulator, the housing 

development can sponsor its own programs. 

The first use of the system was 

to present a panel discussion on the operation 

of cooperative buildings. Tenants 

telephoned their questions to the project 

studio and were answered by the panel 

members and moderator. 

The master antenna was erected when 

it was discovered that regular television 

reception in the building was poor, but 

the closed-circuit facilities were built in 

by the far-sighted planners of the project 

who envisioned the broad uses to which 

television could be put in running a 

housing development. 

The Metropolitan Life Insurance Co., 

which operates 35,000 apartments, also is 

reported showing an interest in cable TV 

for the properties. 

Calif. Theatrical Unions 

To Fight Toll Television 

SAN FRANCISCO—A big blow against toll 

television was struck this week by the California 

State Theatrical Federation which has 

a membership of more than 70,000 union members 

in all phases of the amusement industry. 

This action presaged a floor fight over 

subscription television when the California 

to the state conventions for approval. 

William P. Sutherland, secretary-treasurer 

of the theatrical federation, wrote to the 

Federal Communications Commission this 

week declai-ing that public interest demands 

that toll TV tests be banned. 

"There can be no question that toll TV 

would not be a supplement to but substitute 

for free TV and would eventually destroy 

free TV as we now know it," he said. 

On the other hand, the Film Council went 

on record for pay-as-you-see television on 

the basis that it would mean additional employment 

to tens of thousands of American 

workmen. 

National Brotherhood 

Collections: $132,000 

NEW YORK—The nation's theatres collected 

$132,000 in the 1957 fund-raising drive 

of the National Conference of Christians and 

Jews, compared with $147,000 in 1956, according 

to William J. Heineman, vice-president 

of United Artists, who served as national 

cochairman with Spyros S. Skouras in 

the Brotherhood campaign. The New York 

area theatres, however, exceeded their 1956 

collections by $3,000, having collected $39,000 

this year against .$36,000 last year. 

Heineman revealed the figures at a luncheon 

here Monday (24i at the Hotel Waldorf 

Astoria where 35 theatre managers in this 

area received prizes of savings bonds for having 

been the leaders in the campaign. Of the 

35 managers. 19 were of the RKO circuit. 

Sam Rinzler was New York chairman. 

In the New York area, special awards of 

$150 bonds were presented to Irvmg Gold, 

RKO 86th St. Theatre, and Clayton Pi'Uitt, 

RKO Albee. 

Winners of $100 bonds were J. Daniels, Stanley, 

Jersey City John Thomas, RKO, Bushwick; Isodore 

Berger, RKO Polace; Jack Reis, RKO Coliseum; Sam 

Fersten, RKO Kennmore; Louis Grossman, RKO Modison, 

Morris Rochelle, RKO Strand; Arthur Koch, RKO 

Proctor's, New Rochelle; Rocque Cosamassine, RKO 

Royal; Gene Santeramo, State, Jersey City; Harry 

Klein, Liberty, Newark: Harold Graff, Loew's Orpheum, 

Joe Tolve, Capitol, Mamoroneck. 

Winners of $50 bonds were Mrs. D. Gordon, Oriloni 

Hackensock; G. Kemp, Montouk, Passaic, N. J,, 

James Fitzgerald, RKO Proctor's, Mt. Vernon: Alexander 

Pluchos, RKO Keith's, White Ploins; Mortm 

Rosen, RKO Fordhom; Thomas H. Wright, RKO 

Slate, New Brunswick, N. J.: A, E. Arnstein, RKO 

58th St.; John Lorenz, Poicack, Westwood, N. J., and 

Jock Bo'kser, Academy. 

The following received $25 bonds: J. Stanek, Branford 

Newark, N. J.; G. Birkner, Fabian, Paterson; 

Frank Costa, Warner, Ridgewood; Harol Day, RKO 

Proctor's, Yonkers; Vincent Liguori, RKO Regent; 

Richard Reynolds, RKO Fronklm; Richard Clark, 

RKO Chester; Richard Hershberg, Marcus; Lorry 

Schoin, Crotona; Herman Semel, Ambo sador, and 

Rank Sets Double-Bill 

Openings in 10 Cities 

NEW YORK—Rank Film Distributors of 

America has scheduled openings of "Checkpoint" 

and "Black Tent" in ten cities, beginning 

with a group of eight theatres in 

the Denver area July 10, according to Irving 

Sochin, general sales manager. He said the 

double-bill policy resulted from earlier showings 

in 12 southern California theatres. 

Other openings will be at eight theatres in 

the Salt Lake City area starting July 16 and 

15 theatres in the Providence area starting 

July 19. Later playdates have been set tentatively 

for nine Buffalo houses, ten in the In- 

State Labor Federation and theatrical federation 

dianapolis area, 20 in the Pittsburgh area, 

12 in the Cincinnati area and others in and 

early fall, as the Hollywood 

meet in 

AFL Film Council several weeks ago went on 

record favoring toll television. The studio 

near Seattle, Tacoma and Spokane. 

unions have authorized taking their stand 

Now It's Official: Todd-AO 

Signed for 'South Pacific' 

NEW YORK—A license agreement under 

which "South Pacific" will be produced in 

the Todd-AO process was signed this week 

by the Todd-AO Corp. and Rodgers & Hammerstein. 

While it had been established unofficially 

that the picture would be made in 

the wide film medium, the deal did not become 

official until the papers were signed 

Wednesday (26). 

A second unit has been shooting for some 

time, but actual camera work on the story 

will not start until August in Hawaii. 

BOXOFFICE June 29, 1957

THE "RUN'' HAS BEGUN' ... WITH THE (/-/yMAD OF PRE-SELL 

AIMED TO SATURATFEVERY MAJOR MARKET COAST TO COAST! 

PRE-SEIUNG 

to more than 42,500,000 

potential 

ticket-buyers 

AND THIS IS ONLY THE BEGIN '^'^'^'^f

A rUlL-W NATION-WIDE 21 

on the highways and byways across the land...841i 

PRB-SBU

'*^ 

f 

I 

1^' 

RODSmGEB 

SMiTAMOjrrm 

BBIMKEITHsn, 

SMPHMEEKER. 

JAYCFZIPPEN 

CHARLESBRONSON 

OZIVECAREY- 

A UNIVERSAL - 

INTERNATIONAL 

RELEASE 

^:-^r. 

-SHEEI BIILBOARD CAMPAIGN 

Dmmunities.. .covering 69 major markets. ..aimed to

3 

a 

c 

3 

3 

I 

3 

Ns

: June 

' 

Ferrer Talks About 

Filming 

l Accuse' 

NEW YORK -Evfiy country should bv 

willing to show its own shortcomings in its 

film fare," in the 

opinion of Jose Ferrer, 

who directed and 

starred in "I Accuse." 

the story of the notorious 

Dreyfus case in 

France at the turn of 

the century. 

Ferrer mentioned 

that pictures such as 

"The Blackboard Jungle." 

which showed 

conditions in New 

York's Harlem high 

schools, are "healthy 

and adult film fare." 5ven if they are critical 

is of conditions here. It different in France, 

where the government denied MGM permission 

to film Paris exteriors for "I Accuse" 

because they are not proud of the Dreyfus 

affair. 

As a result, Ferrer filmed the exterior in 

Brussels and made the studio interiors at the 

Elstree Studios, London. Although the story 

of the Dreyfus case has been filmed only once 

before in an Engli.sh version, Warner Bros, 

made "The Life of Emile Zola." giving Zola's 

part in the Dreyfus affair, in 1937 and Germany 

also made a picture about the case. 

The Warner Bros, picture was never shown in 

Prance and Ferrer is doubtful if his picture 

will be exhibited in France. 

In "I Accuse." Ferrer plays Dreyfus and 

Viveca Lindfors plays Mrs. Dreyfus, but the 

rest of the cast is composed entirely of 

Britain's leading actors. They include Emiyn 

Williams as Zola. Leo Genn. Anton Walbrook, 

Herbert Lorn. David Farrar and Donald Wolfit— 

no knights like Sir Laurence Olivier and 

Sir John Gielgud were included. Ferrer 

quipped but. just before the picture was completed 

the queen knighted Wolfit. However, 

the family of the late Leslie Howard is well 

represented. Ferrer said. Ronald Howard is 

a member of the cast, Irene Howard was casting 

director, and Arthur Howard played a 

small part and acted as Ferrer's stand-in, 

all three being Leslie's offspring. 

The picture, which is in black-and-white 

Cinemascope, was completely financed by 

MGM. Gore Vidal. author of the Broadway 

stage hit, "A Visit to a Small Planet," did the 

screenplay based on a book by Nicholas 

Halasz. Sam Zimbalist produced. 

Warner Sales Executives 

Discuss Summer Product 

NEW YORK— Roy Haine.s. Warner Bros, 

general sales manager, presided over a twoday 

sales conferences that opened Thursday 

1 27 1 at the home office and was attended 

by home office distribution executives and 

district managers. Addresses were delivered 

by Benjamin Kalmenson, executive vicepresident, 

and Robert S. Taplinger. vicepresident 

and director of advertising and public 

relations. 

The emphasis was on the summer releases, 

including "The Prince and the Showgirl," 

"Band of Angels," "The Pajama Game," "The 

Rising of the Moon," "The James Dean 

Story," "The Curse of Frankenstein" and "X 

the Unknown." 

PINANSKI SEES END TO 1st RUN MONOPOLY' 

Two Downfown Boston Stores Moving; 

Foreshadow Booking Pattern Changes 

Scarcity of Prints Bring 

Allied Unit Protests 

NEW YORK—The scarcity of 

prints is 

one of the most serious problems facing 

exhibition today and Allied States Ass'n 

intends to do something about it. Irving 

DoUinger, chairman of AUied's Emergency 

Defense Committee, told BOX- 

OFFICE this week that exhibitors all over 

the country were complaining over the 

situation and that the EDC hoped to 

reach a solution. 

Dollinger announced in New York last 

week that he would call a meeting of the 

EDC within 30 days. However, the po.ssibilities 

are that the session may not be 

held until August and that it may be 

tied in with the national organization's 

.summer board meeting. The board meeting 

had not been designated as to time 

or place at the weekend, but indications 

are that it will be held in August. The 

locale has not been set. 

Dollinger said he could not set a specific 

date for the EDC meetings until he 

had contacted all members of the group 

to determine the most convenient date 

and place for all concerned. 

Clearances which are regarded by Allied 

as being um-easonable also will be 

studied by the EDC. The extended engagements 

in first run houses are said 

to have reduced a picture's revenue potential 

by the time it reaches the subsequent 

runs. This situation, plus the alleged 

inability to obtain a print after a 

picture has been dated, ha.s become a 

major problem, Dollinger said. 

'Big Show' Short Version 

Available for Theatres 

NEW YORK—A .special 4,T-niinute version 

of 

the 20th Century-Fox Cinemascope product 

feature, "The Big Show," is now available 

for theatre presentation to the public, 

according to Spyros P. Skouras, president. 

The new version, edited down from 110 minutes, 

will enable exhibitors to show their 

patrons a preview of the 20th-Fox lineup for 

the coming year. 

The edited version will have a new introduction 

featuring Skouras and Buddy Adler, 

executive producer, and the film is being 

brought up-to-date with scenes from "The 

Young Lions," "Kiss Them for Me," "Peyton 

Place," "The Enemy Below " and "No Down 

Payment," which started filming after the 

original "The Big Show" was shown. The 

film will also present such film newcomers as 

Joanne Woodward, Patricia Owens, Dolores 

Michaels, Diane 'Varsi, Anna Marie Duringer, 

Lili Gentle, Al Hedison, Rick Jason, Bradford 

Dilman, Christine Carere, Suzy Parker, 

Stephen Boyd, May Britt and Lee Philips. 

The policy for distribution of the new 

version of "The Big Show-" will be set shortly. 

BOSTON Two downtown retail stores, one 

the second largest department store in the 

city, announced over the weekend that they 

are closing shop in the downtown area and 

will move to the .suburbs. 

Theatremen generally agreed that the closing 

of the stores—R. H. White Co. and E. T. 

Slattery Co.—both in existence for more than 

100 years can hardly fail to have a discouraging 

effect on downtown theatre busi- 

Two reasons were given for the closing. 

One was the high city tax rate, and the 

other was the tendency of the public to shop 

in areas where there is plenty of parking 

space. And, it is for this latter reason that 

the well known Boston exhibitor, Samuel 

Pinanski, warns theatremen that they must 

revise their merchandising methods to meet 

the trend toward expanded .suburban -shopping 

areas. 

The day of monopoly by downtown houses 

on first run dates will change, he said this 

week, into a modern system of multiple dayand-date 

bookings for downtown theatres 

and qualified houses in outlying districts. 

As a start in this direction, Buena 'Vista 

made an experimental booking deal with 

"Johnny Tremain" at the ATC's Mayflower 

Theatre in downtown Boston and 17 suburban 

theatres, opening Wednesday (26). 

In his office, Pinanski said, "All Boston 

businessmen deeply regret the closings of the 

two stores and the owners' decisions to pull 

up stakes and move to the suburbs. Yet this 

step proves the inadequate and archaic 

methods of merchandising now in effect 

which must give way to modern successful 

methods of serving the public where, how 

and when they wish to be served. This unhappy 

result of an economic angle does not 

apply only to retail stores but to any industry 

serving a public educated to push-button 

service, and one which rebels against having 

impediments placed in their way in order 

to get what they pay for. No wonder, then, 

that we find ourselves in a new economic 

era with the problems of speedways, shipping 

center developments and urban living in a 

grand and permanent scale for its many millions. 

"Downtown metropolitan shopping and theatres 

will still have a place in the sun, but 

never again will they be granted a monopoly 

on sales." 

Gebstaedt Joins Rank Co. 

NEW YORK Andre Gebstaedt. former 

advertising manager of Republic Pictures, 

has been made assistant advertising manager 

of Rank Film Distributors of America 

by Geoffrey Martin, director of advertising, 

publicity and exploitation. 

To Distribute 'Maid in Paris' 

NEW YORK — Continental Distributing, 

Inc., will distribute "Maid in Paris," a French 

film starring Dany Robin and Daniel Gelin, 

in July. The picture, which was previously 

known as "Interlude Parisienne," was directed 

by Gaspard-Huit. It will play first 

the Baronet Theatre here. 

BOXOFFICE ; 

29, 1957

Now Paramount 

adds to its great summer 

hits the adventure picture 

that's sumptuously 

produced and importantly 

cast. Pleasure-bound crowds 

of all ages will make it their 

first choice, for this picture 

is 

a major attraction 

to lure the widest 

audience exhibitors 

can aim for . . . 

Paramount's hot sur "GUNFIGHT AT THE O.K. CORRAL"*

. . Omar's 

. . Omar's 

IN SPECTACLE, ROMANCE, 

ACTION...AND BOXOFFICE 

RETURNS! 

^ 

'•1 

_% ) 

V 

NVARRIOR . 

flashing sword led his Empire to conquest! 

ADVENTURER ... Omar's courage destroyed the kingdom of Assassins! 

passion conquered the hearts of harem beauties! 

LOVER . 

The Life... The Loves... 

ThE Aduehtubes Of 

Uni by Frafi^ \\m\k 

Directed by Williain Dieterle 

Written tv \m Lvtidop, 

Paranioufit hcture ., 

YISTAyiSlOH 

'THE DELICATE DELINQUENT"— "THE LONELY M AN" . 

. . *Techn,col

The Spanish guerillas hauling the 40-foot-long gun in Stanley Kramer's "The 

Pride and the Passion," in VistaVision and Technicolor. 

FEATURE 

REVIEW 

'The Pride and the Passion' 

United Artists 

By FRANK LEYENDECKER 

Stanley Kramer has produced and directed 

an epic spectacle of truly heroic proportions 

in this magnificently scenic and tremendously 

Euspenseful picturization of C. S. Forester's 

novel, "The Gun." With two of the industry's 

top male stars, Gary Grant and Frank 

Sinatra, splendidly cast in equally colorful 

roles, and the widely-publicized Italian 

beauty, Sophia Loren, to add the necessary 

romantic element, this can't fail to be one 

of the year's leading boxoffice hits. 

Like the title of Forester's book, the picture's 

story deals primarily with a giant gun, 

a 40-foot-long, 6,000-pound cannon, which 

was the symbol of power and unity to the 

Spanish guerillas who resisted Napoleon's 

forces in Spain in 1810. The hauling of this 

impressive gun by a British captain and a 

young Spanish guerilla leader, backed up by 

thousands of fighters and peasants, across 

the rocky, mountainous Spanish terrain, 

make.s for vivid, action-packed two-hour 

a 

film which is replete with scenes of edge-of- 

THE PRIDE AND THE PASSION" 

Released through United Artists 

ling 132 

CREDITS 

Produced and directed by Stanley Kramer, 

Screen story and screenplay by Edna and Edward 

Anhait. Based on the novel, "The Gun," by 

C. S. Forester. Music composed by George Antheil. 

Photography by Franz Planer. Production 

design by Rudolph Sternad. Production manager, 

Stanley Goldsmith. ProdLiction supervisor, Ivan 

Volkman. Art director, Fernando Correre. Film 

editors, Frederic Knudtson and Ellsworth Hoogland. 

Titles designed by Saul Bass. Costumes, 

effects, Willis Joe King. Special Cook and Maurice 

Elliott Ayers. Sound effects, Walter and 

Bates 

Cono. 

Mason. 

Song— "The 

Military adviser, 

and 

Lt. Col. Luis 

sung 

Pride the Passion," 

by Peggy Lee. 

THE CAST 

Captain Anthony Trumbull Cory Grant 

Miguel Frank Sinatra 

General Jouvet Theodore Bikel 

Sermaine John Wengraf 

Bellinger Jay Novello 

Jose Carlos Larronaga 

Carlos Jose Nieto 

Vidal Von Zandt 

Philip 

the-seat anxiety for enthralled audiences. 

Although he concentrates on the danger and 

excitement of the many narrow escapes during 

the long journey, Kramer has not neglected 

the human tale of the personal antagonism 

of the two men and their romantic 

rivalry for the beautiful peasant, Sophia. The 

vibrant tale permits only a few mild comedy 

touches. 

United Artists' long-range publicity campaign 

since the picture was started early 

in 1956 has kept the public, as well as exhibitors, 

informed about this multi-million 

dollar production—that it was entirely 

filmed in Spain, where the walled cities, 

the dusty, arid plains, the raging rivers and 

the high mountains have been splendidly 

captured in VistaVision and Technicolor by 

Franz Planer and his photographic crew. 

The use of "the Spanish people in the tens 

of thousands who made possible this motion 

picture," to use Kramer's screen credit line, 

results in some of the most amazing and 

realistic battle scenes and crowd sequencesequalled 

only by "Tlie Ten Commandments" 

and "War and Peace" in recent years. 

After years of playing dressed up, drawmg-room 

comedy roles, Gary Grant returns 

to the type of ruggedly-heroic costume part 

he did in "Gunga Din" nearly 20 years ago 

As the spit-and-polish officer of His Majesty's 

Navy, whose snobbishness soon turns to 

humanity and devotion to the Spanish cause. 

Grant is ideally cast and his mature good 

looks add to the conviction of his love scenes 

with the tempestuous middle-class Spanish 

girl—well played by the beautiful earthy 

Sophia Loren. 

However, the histrionic honors are again 

captured by Prank Sinatra, as the surly, inarticulate, 

widely patriotic guerilla leader. 

His unkempt appearance and his Spanishaccented 

portrayal are both so convincing 

that he may well be nominated for next year's 

Academy Award. Theodore Bikel, Jay Novello 

and John Wengraf are the other players 

from Hollywood in the huge cast and 

they do well in their brief roles but the 

only other player to stand out is Garlos Larranaga, 

who contributes a few touching 

moments as a youthful Spanish guerilla 

fighter. 

The screenplay by Edna and Edward Anhait 

merits high praise and George Antheil's 

at-times thunderous, at-times haunting 

musical score ranks with the best of the film 

themes and is likely to be widely played in 

the future. 

In the story, Spain in 1810 is occupied by 

the French troops of Napoleon and the 

Spanish army retreats after disposing of a 

giant cannon over a deep precipice. The loyal 

guerillas under the leadership of Frank 

Sinatra, determine to raise the cannon and 

march with it to Avila to recapture the 

town. In this, they are reluctantly aided by 

Gary Grant, who has been ordered by His 

Majesty's Navy to procure the cannon to be 

mounted on a British warship. At first, 

Grant is an object of ridicule among the 

guerillas, including Sophia Loren, Sinatra's 

girl friend. But the ragged guerillas gradually 

come to admire Grant, for his knowledge, 

his courage and his physical aid in pulling 

the giant cannon hundreds of leagues in rain, 

heat and across rivers and up and down 

mountains until they approach the Frenchheld 

city of Avila and its 97-pound cannon 

balls bombard the walls. Sinatra and Sophia 

both die in this final heroic effort and Grant 

takes the cannon to the British fleet. 

"The Pride and the Passion" is one of the 

year's biggest— in every respect. 

'Seventh Voyage of Sinbad' 

Next for Charles Schneer 

HOLLYWOOD— As the next venture on his 

Morningside Productions slate for Columbia, 

Charles Schneer has docketed "The Seventh 

Voyage of Sinbad," and is completing plans 

for lensing it on location in Spain late this 

summer. 

From an original .screenplay by Kenneth 

Kolb, "Sinbad" will be filmed in the Dynamation 

process employed by Schneer in two 

earlier Columbia releases, "Earth vs. the 

Flying Saucers" and "20 Million Miles to 

Earth." 

'Hatful of Rain' Prints 

Being Shipped Early 

NEW YORK — Twentieth Century-Fox is 

shipping prints of "A Hatful of Rain" more 

than eight weeks in advance of release to all 

U.S. and Canadian exchange cities for multiple 

showings to exhibitors, community 

leaders and representatives of the press, 

radio and television. 

The decision to promote national interest 

in it followed its endorsement by Harry J. 

Anslinger, U.S. narcotics commissioner, as 

aiding in the drive against narcotics addiction. 

AIP Gets Release Rights 

To British-Made Film 

HOLLYWOOD—For its 

distribution lineup. 

American International Pictures has acquired 

western hemisphere rights from Anglo Amalgamated 

Film Distributors of England to 

"Rock Around the World." starring two currently 

popular British vocalists. Tommy Steele 

and Nancy Whiskey. That's right, Whiskey. 

"Rock" is slated for mid-August national 

release in the U. S. and will be paired with 

"Girls' Reform School," a Carmel production 

starring Gloria Castillo and Ross Ford. 


. . . based 

. . 

High Court Upholds 

Obscenity Statutes 

WASHINGTON — In a far-reaching decision, 

which can have its repercussions in the 

production and exhibition of motion pictures, 

the Supreme Court this week upheld a variety 

of obscenity laws in New York. New Jersey 

and California, ruling that "obscenity is not 

within the area of constitutionally protected 

speech or press." 

The Court was divided in its opinions, but 

in upholding federal, state and local statutes 

on obscenity said that where the statutes 

were clear and concise and apply specifically 

to material dealing with sex with an appeal 

to "prurient interest" they could be sustained. 

There was a 5-4 split in the New York case 

which involved a conviction under the Federal 

Obscenity Law. The ruling in the case was 

on the right of New York state to prevent 

the distribution of obscene printed matter. 

A publisher has been arrested for possessing 

and distributing obscene books. He challenged 

the right of the state to use the injunction 

and seizure technique to prevent the distribution 

of obscene matter, rather than on the 

grounds that obscenity was protected under 

the free speech guarantee. 

The Court, however, said that assuming 

the state had the right to move against 

obscenity, it also had the authority to use 

the injunction and seizure approach to prevent 

distribution. Book publishers, magazine 

publishers, the Civil Liberties group and 

many others in the mass media field intervened 

on behalf of the publisher. 

Justices Black and Douglas, dissenting in 

the Newark and California ca.ses declared 

the court had given "the censor free range 

over a vast domain." that it .should have been 

left to the people to reject "obnoxious literature" 

and that all of the guarantees of the 

First Amendment should apply fully in this 

field as in other channels of communication. 

The California case involved a Los Angeles 

m.ail order book company and the New Jersey 

ca.se a city ordinance which banned a 

burlesque show. 

House Bill Makes SBA 

A Permanent Agency 

WASHINGTON—The House Tuesday (25) 

passed a bill which makes the Small Business 

Administration a permanent agency. 

This had been recommended by Theatre 

Owners of America in its 14-point program 

for changes in SBA procedures. The bill also 

eliminates the loan policy board and sets 

up a small business advisory board to advise 

the SBA on policy matters. This, too, was a 

TOA recommendation. 

The bill, however, does not eliminate the 

present requirement that a loan applicant 

certify that private lending sources had 

turned him down—or raise the loan limit 

from S250.000 to Sl.000.000. These also were 

TOA recommendations. 

Colleen Search Started 

NEW YORK Warner Bros, is conducting 

a contest to discover the "prettiest colleen" 

in New York as promotion for "Tlie Rising 

of the Moon," John Ford picture which will 

open July 9 at the 55th Street Playhouse. 

Ti/ûî^t^ttM defiant 

ns THE Small Business Administration 

came up to the finish line, panting for 

more power and credit, the agency announced 

some 377 business loans, totaling $16.8 million, 

disbursed in the month of May. There 

also were 145 disaster loans, totaling $1.2 million, 

disbursed in May. 

Two motion picture theatre loans were included 

in the compendium released here. 

One was a $32,000 loan to the Rivera Theatre 

in St. Paul, Neb., which has seven employes. 

This was a "participation" loan, 

which means that it was disbursed by a private 

bank, under an SBA guarantee to repay 

in case of default. 

The other was a SIO.OOO direct loan to the 

Melroy Theatre, Taylorsville, Mi.ss., which 

also has seven employes. 

If Congress, finally, deals as generously 

with SBA as seems in the wind, the agency 

will be able to do much more for theatres in 

fiscal '58, soon to start. 

0-0-0 

H THREE-JUDGE panel of the U. S. Court 

of Appeals here has ruled that it is permissible 

for the U. S. Department of Justice 

to propose to .sell 75 per cent of its stock in the 

General Aniline & Film Coi-p. But the decision, 

which upheld a lower court, almo.st 

certainly is to be appealed to the U. S. Supieme 

Court. 

Months ago. the Department of Justice announced 

plans to sell 75 per cent of the stock 

in General Aniline, seized during World War 

II as enemy alien property. The suit, by Intcrhandel 

il. G. Farbenindustries in reality, 

through Interhandeli, claimed that the remaining 

25 per cent would not be enough to 

cover the claims of "nonenemy" stockholders 

of Interhandel. 

The Court of Appeals ruling is that the 25 

per cent would be enough to repay Interhandel 

"nonenemy" stockholders and that it 

is permissible for the Department of Justice 

to sell the other. 

o-o-o 

T3EPRESENTATIVE Hal Boggs iD., La.) 

chairman of a special House committee 

on narcotics, has filmed a prologue, theatre 

trai:er and TV footage for Warwick's "Pickup 

Alley," Columbia Pictures has announced. 

Boggs also has written a five-article series 

on the illegal drug traffic for new^spaper 

syndication, in which he refers to the picture. 

TV and radio tapes by the Congressman 

include public-service material and direct 

plugs for the September releavse. 

0-0-0 

•THE Joint Commission on Toll Television has 

joined here with the National Ass'n of 

Radio and Television Broadcasters in asking 

the Federal Communications Commission to 

consider more deliberately the arguments 

against a trial run of toll TV. 

The Joint Commission is composed of motion 

picture exhibitors while NARTB represents 

the nation's radio and television industry. 

They declared, in their appeal, that the 

FCC appears to be interested primarily In 

hearing further arguments from those in 

favor of the pay-as-you-see television idea. 

"It is clear . . . that the request for information 

is directed primarily to the prop>on- 

By LARSTON D. FARRAR 

cuts of subscription television ... in the 

same notice, the FCC clearly points out 

that, based upon this information, it may 

authorize a limited experimental operation 

..." NARTB stated. 

"The FCC probably will receive only the 

specific proposals of parties in favor . 

The opponents . . . feel that the FCC 

is going to be deprived of opposition comments 

and will be forced to make a decision 

upon a one-sided and perhaps unrealistic 

presentation ..." 

The Joint Commission pointed out that 

it. and four other major foes of subscription 

TV. because of tremendous professional experience, 

could aid the FCC in studying the 

proposals made. The organization added that 

the FCC probably has the legal authority to 

proceed without reply comments, but it would 

be without precedent if 

the agency were to do 

so. 

"The opixirtunity for critical analysis for 

those propo.saLs by interested parties is essential 

to the proper determination of the 

public interest." it added. 

The Federal Communications Commission 

here has acknowledged that its network study 

group will need at least until October 1, 

and perhaps later, in which to digest the information 

it has gathered about the business 

practices of the television industry, including 

information—deferred in some cases 

from four TV program producers and syndicators. 

The action, if any, will be taken by FCC 

after it has had time to study the study. 

Meanwhile, the Senate Committee on Interstate 

and Foreign Commerce, of which 

Senator Warren G. Magnuson (D.. Wash.) is 

chairman, failed to get a quorum to decide 

about release of its controversial report on 

TV network problems. The difficulty is in 

getting the members to agree on whether the 

study should be released as a report of the 

committee itself, or merely as a "staff study." 

The National Broadcasting Company, in a 

series of spot announcements featuring Frank 

Blair, has been plugging the merits of "network 

television," but both the House Committee 

on the Judiciai-y subcommittee report, 

of recent date, and the Senate study, are replete 

w'ith instances which portray network 

TV in something other than a favorable 

light. 

The FCC, incidentally, in spite of Congressional 

criticisms of its policies and actions, 

seems certain to get a greatly expanded 

budget—aiound half a million dollars more 

—than it had last year. FCC spent $7,828,000 

in the fiscal year just ending. 

Dowden Ad-Pub Director 

Of Shamrock in Florida 

WINTER PARK. FLA, - Edward C. 

Dowden, former publicity manager of Republic, 

has joined Shamrock Studios as director 

of advertising and publicity. Thomas B. 

Casey, president, reported. He is the .son 

of the late public relations director of Loew's 

Inc. Dowden was the second executive addition 

to the Florida company in recent 

months. Ad Schneider became general manager 

in February. 

June 29. 1957 23

^ 

*— 

.••••>;.;ryi 

// 

SoxTNe 

coun-Vnes 

gwe 

Marilyn Monroe Laurence Olivier p 

TECHNICOLOR'

'Marilyn a comedy 

riumph with Olivier! 

w 

"Terrific Is 

the word . . 

fler acting soars to 

) triumphant peak! 

The movie is a 

comic delight! 

As her co-star 

and director 

Laurence Olivier 

irings out qualities 

ne of her other films 

sr summoned. One of 

the most gratifying 

pictures of 

the year!" / 

N. Y. WORLD-TELEGRAM. 

1 "Highest rating! 

\ Excellent! 

1 Monroe better 

than ever! 

Everything in 

1 the picture 

f3 

is delightful 

/your eyes dazzle! 

^// Can be recommended) 

most highly! 

Eye-filling 

Marilyn reveals 

a delightful 

flair for 

comedy! Highly 

entertaining! You'll 

find it great 

fun!" 

N. y. JOURNAL- 

J 

AMERICAN /' 

"*The Prince 

and the 

Showgirl' is 

the season's 

sparkling 

comedy surprise 

thanks to the 

magic of Monroe 

and Olivier! A 

captivating, 

overwhelming 

impact!" 

N. y. MIRROR 

-vc 

The partnership 

of Hollywood's 

sex queen and 

England's 

greatest actor 

really pays off! 

They're delightful 

together and everyone 

can now laugh with 

them at Radio City 

Music Hail. 

N. Y. DAILY NEWS 

WARNERS 

HAVE THE BIG SMASH 

\ Prince and the Showgirl 

NC[ RAlllGAN HOD,«icHOBrlAUR[NC[ OllVI[R-[ucui,yEmouci«MILION H GRttNt 

AT RADIO CITY 

MUSIC HALL! ^. 

• A fllM Bt MARILYN MONROE PROOUCIIONS. INC.

Daily 

Family Open-House 

Tours an Instant Success 

Throughout the Manos Circuit, Managers 

Act as Hosts to Small Informal Groups 

By R. F. KLINGENSMITH 

UOTONTOWN, PA.—There's nothing like 

letting your customers know how your business 

is operated. That's the approach executives 

of the Manos Circuit adopted a few 

months back when they decided to experiment 

with a new -style open-house program 

to strengthen customer relations. And, out 

of this decision has come an open house plan 

which reveals "behind-the-scenes" goings-on 

in local theatre operation to three or four 

families daily in theatres owned by the organization. 

SUCCESSFUL FOR FOUR MONTHS 

Four months of successful family openhouse 

parties have convinced the circuit executives 

that they have run into an exceptionally 

effective way of getting people genuinely 

interested in the motion picture theatre 

as a hometown institution, and as a 

place to get top, inexpensive entertainment. 

People Uke to talk about movies. This gives 

them a chance to do it with then- one contact 

"with Hollywood." 

Initiated to mark the occasion of Michael 

Manos' 45th anniversary as an exhibitor, the 

project has proven so successful that it has 

been continued as part of the daily theatre 

operation throughout the circuit. The Manos 

interest include units in the Menessen, Pa., 

Amusement Co., Indiana Theatres Co. of 

Elkins, West Va., the P. D. Moore Theatre 

Service of Pittsburgh, with headquarters in 

Greensburg, Pa. 

Families in each of the communities in 

which the circuit operates are picked at random 

and invited to be guests of the theatre. 

Included in the invitation is a de luxe tour, 

showing every phase of theatre activity, plus 

an informal gab fest in which the managers 

discuss new developments in screen presentation, 

new services which have been added by 

the theatre—the Manos people are sticklers 

for fine housekeeping—how advertising is 

prepared, new pictures coming, and question 

ihe guests on their likes and dislikes 

about movies, and countless other subjects. 

ARRANGED IN ADVANCE 

All open house receptions are arranged in 

advance by personal 

invitation. Members of 

a family group arrive 

at an appointed hour. 

As they hand their invitation 

to the doorman, 

there is a signal 

to the manager who 

steps foi-ward to introduce 

himself and welcome 

the guests. They 

are first taken to the 

manager's office where 

the discussion generally 

opens with small talk about the kind 

of pictures the guests like, who their favorite 

stars are, pictures that are going to play 

soon, etc. The manager brings in some comment 

on theatre policies and the role the 

theatre plays in community life, generally 

using a current tieup as an example of civic 

participation. 

In the lounge, members of the theatre 

staff are introduced, if 

the occasion presents 

itself. Then the tour begins. The guests are 

taken to the art room to see how staff members 

design and build lobby and front-of-thehouse 

displays. They find interest in pressbooks 

exploiting upcoming atti-actions, are 

intrigued by the colorful one-sheets and other 

poster material. By this time they have become 

very warm and communicative, and for 

the rest of the way an informality and friendliness 

between theatre personnel and patron 

has been established. 

The visit to the projection room is most 

often the highlight of the tour. The projectionist 

not only discusses his job, and shows 

how the machines ai'e operated, but the 

guests are permitted to handle strips of film 

and to examine the Cinemascope reels which, 

with their squeezed, elongated figures, always 

seem to amuse the visitors. Usually, 

this is all new to them, and almost to a patron 

mention the fact that they had always 

wanted to get into a projection booth and 

see what went on behind those little windows 

from where came the beam of light. 

ALSO GO BACKSTAGE 

The visitors also are taken to the stage to 

get a close look at the screen and at the 

sound equipment backstage. Then, the tour 

completed, they are escorted to their seats. 

When the family group includes children, 

the youngsters are treated to popcorn and 

other confections. On this point, Manos executives 

caution: "Don't forget the kids." 

They show as much interest as the grownups 

in the theatre operation. They are impressed 

with the need to keep theatres in 

good physical condition, and when they are 

allowed to chip in their few words of advice 

on pictures, the bond between theatreman 

and young customer is strengthened. 

Mike Manos T. M. Manos Joseph Bugala 

WilJiam Coldrtn, docrnian, retcives an 

op3n-house invitation card from a trio of 

guests, and introduces them to Ken 

Woodward, Unicntown, Pa. city manager 

who acts as host during the visit. 

High spot generally for guests is the 

visit to the projection booth. Here, Bud 

V'incent, operator at the Union Theatre, 

Uniontown, Pa., explains the projection 

and sound systems. The new widescreen 

techniques always fascinate the visitors. 

Do the guests appreciate the invitation, 

tour and the show? Manos managers are 

agreed that they do. Most of the visitors drop 

by to say thanks after the show. Many write 

to letters express their appreciation. Some 

suggest the names of friends who would like 

to attend an open house. Managers frequently 

get calls from persons who have 

heaid about the tours, and put in a bid for 

an invitation. When such calls are received, 

the names are registered and the manager 

expresses the hope that they will be called at 

an early date. Open house is now being discu.ssed 

across coffee cups, at social gatherings, 

civic get-togethers and Chambers of Commerce. 

At each theatre, the manager keeps a dated 

record book in which he enters the names 

and addresses of persons who have been his 

guest, telephone numbers, movie preferences, 

etc. and uses this as a guide to future mailings 

and promotions. 

You can take it from T. M. "Ted" Manos. 

eldest son of Mike Manos and vice-president 

and active head of the circuit that the daily 

open house routine is an invaluable public 

relations asset. 

"No other promotion has ever received 

such a fine response from the public as this 

personal and intimate chat between theatre 

manager and fellow townspeople," he says. 

Joseph Bugala, general manager of the circuit, 

who worked with Manos in developing 

the plan, goes over guest lists and telephones 

all guests to thank them for coming and informs 

them he is sending a guest ticket for 

each member of the family. 

The policy, he says, will continue indefinitely. 

He is convinced that the longer it 

is used, the more successful it will be, and 

it that will be instrumental in bringing more 

people back to 

the movies. 

26 

BOXOFFICE :: June 29. 1957

PICKUP ALLEY 

^VAS FILMED IN THE "PICKUP 

ALLEYS OF NE>V YORK, LONDON, 

PARIS, LISBON, ROME, NAPLES 

AND ATHENS! 

When the script first came to our desk it hit us with the power of a sledge hammer. 

It was our type of story: A story with guts that would take guts to make. Fearlessly it 

depicted the evils of the dope traffic, the private hells of the "hooked," the nightmare underworld 

of the "pushers," the merciless war being waged by Interpol, the international 

police organization, against the narcotics network. 

Our instructions were: Shoot it like it was written . . , and let the chips fall where 

they may. We took our cameras into the "pickup alleys" of the world. We selected Anita 

Ekberg to play her first dramatic role as the trapped "pusher," fighting her way back 

from purgatory. Victor Mature is the American narcotics counter-agent, fighting the 

enemy with its own ruthless weapons; Trevor Howard is the peculiarly twisted mastermind 

of the syndicate. 

PICKUP ALLEY will soon be ready for distribution. We think it is important 

industry news. It is the first film to penetrate so fearlessly into those previously forbidden 

areas. It is the first film to handle this adult theme in the adult manner 

in the light of the motion picture industry's recent recognition 

of the public demand for mature handling of urgent 

social problems. 

Warwick is proud to have made 

PICKUP ALLEY. We predict it will create 

considerable excitement on your screen . . 

and at your boxoffice. 

Y/rv/'ng Allen and A. R. (Cubby) Broccoli 

for Warwick Film Productions 

from 

in 

CyOW4%ihi 

:irsiEiviASc=oP»£

FEATURE REVIEW 

'Sweet Smell of Success' 

United 

Artists 

TWO of the industry's top male stars, Burt 

Lancaster and Tony Curtis, who scored 

in their colorful roles in last year's Hecht, 

Hill and Lancaster boxoffice success, "Trapeze," 

meet the challenge of completely unsympathetic 

parts—and came through with 

flying colors in this powerful, largely unpleasant, 

film dealing with behind-the-scenes 

Broadway night life. The stars give it strong 

marquee appeal. 

Following earlier pictures debunking idols 

in the entertainment world ("The Great 

Man" and "A Face in the Crowd" preceded 

it I, this realistic picture exposes to view the 

unprincipled but dramatic character of a 

supposed Broadway columnist who possesses 

a wide range of influence through his penchant 

for spreading scandal about Broadway 

personalities. The columnist is abetted in 

this intrigue by a crooked press agent, the 

latter exceedingly well played by Curtis 

while Lancaster disguises his good looks behind 

the spectacles and implacable exterior 

of the ruthless and sadistic columnist— only 

his alcoholic husband in "Come Back, Little 

Sheba" gave him as challengmg an acting 

role. 

Because Times Square with its bright lights, 

traffic noises and its nightclubs, theatres 

and bars forms the background and the sophisticated 

dialog utilizes the argot of the 

Broadway big-shots and hangers-on. big 

city audiences should follow the plot with interest. 

'While some small-town patrons will 

be fascinated by closeups of Toots Shor's 

and other popular nightspots they have only 

read about, others may view the viscious intrigue 

in the plot wich incredulity. In all 

situations, the names of Lancaster and Curtis 

should be exploited to the hilt. 

In addition to the stars' high-grade work, 

Alexander Mackendrick's direction gets fine 

performances from lovely Susan Harrison, an 

18-year-old newcomer who is given "introducing" 

billing, and from Martin Milner. 

SWEET SMELL OF SUCCESS" 

ieleosed through United Artists 

CREDITS 

Produced by James Hill. Directed by Alexander 

Mackendrick. Executive producer, Harold Hecht 

Screenplay by Clifford Odets ond Ernest Lehman^ 

from the novel by Lehmon, Photographed by 

James Wong Howe, Art direction by Edward 

Carrere. Music scored and conducted by Elmer 

Bernstem. Songs by Chico Hamilton and Fred 

Katz. A Norma-Curtleigh Productions picture. 

THE CAST 

J. J- Hunsecker Burt Lancaster 

Sidney Faico Tony Curtis 

Susan Hunsecker Susan Harrison 

Steve Dallas Martin Milner 

Frank D'Angelo Sam Levene 

R't° Borbaro Nichols 

Sally Jeff Donnell 

Robard Joseph Leon 

Mary Atwoter 

Edith 

Harry Kello Emile Meyer 

Herbie Temple Joe Frisco 

Otis Elwell David White 

Leo Bartha 

Lowrence Dobkin 

Queenie Smith 

Mildred Tom 

Manny Davis Jay Adier 

Lindo Autumn Russell 

Al Evans Lewis Charles 

Tony Curtis and Burt Lancaster ar? 

starred in Hecht, Hill and Lancaster's 

"Sweet Smell of Success," a United 

Artists release. 

whose role of a young nightclub musician 

who is victimized by Lancaster, is the most 

likable in a story peopled with "heels" or 

weak characters. Barbara Nichols, as a pathetic 

little cigaret girl forced to play up 

to men customers she dislikes, contributes 

one of the picture's most moving sceries and 

Jeff Donnell, as Curtis' plain and devoted 

secretary: Edith Atwater, as the columnist's 

sophisticated "Girl Friday" and Joe Frisco, 

the famous old nightclub comedian, who plays 

a vaudeville headliner, all do good work. 

The noted James Wong Howe's photography 

achieves some striking effects but one 

questions having the lighting in such a low 

key that audiences will often have difficulty 

identifying the characters. And the background 

noises are frequently so loud that 

some of the dialog, much of it clever, is lost. 

Elmer Bernstein's musical score is in the 

modern vein. 

In the story, Tony Curtis, a conniving press 

agent, is enlisted by Burt Lancaster, powerful 

and notorious Broadway columnist, in a campaign 

to break up the romance between Susan 

Harrison, Lancaster's young sister, and Martin 

Milner, likable young nightclub musician. 

Curtis plants an item with a rival columnist 

which smears Milner as a dope fiend and 

Communist—as a result he is fired from his 

job. But the romance continues so Lancaster 

orders Curtis to plant marijuana cigarets 

on Milner. who is then badly beaten up by 

crooked cops. Susan tries to jump out of her 

bedroom window but. when Curtis manages 

to save her. Lancaster arrives on the scene 

and accuses the press agent of attacking his 

sister. In a rage. Curtis exposes the unsavory 

plot to Susan, who then leaves her brother 

forever. 

U-I Signs Swiss Actress 

HOLLYWOOD— By means of a transatlantic 

telephone call to the Berlin film festival, 

Lisalotte Pulver. young Swiss actress, 

was booked to play the feminine lead in 

Universal-International's "Also Time to Love." 

picturization of Erich Maria Remarque's 

bestselling novel of World War II. "A Time 

to Love and a Time to Die." 

16 Universal Field Men 

Assigned to Two Films 

NEW YORK—Sixteen field exploitation 

men have been a-s.signed by Universal to promote 

Its summer and early fall releases, starting 

off with "Joe Butterfly" and "Tammy 

and the Bachelor." Charles Simonelli, eastern 

advertising-publicity manager, said this 

was the largest field crew mobilized by the 

company. 

Assigned to "Joe Butterfly" are Robert 

Ungerfeld. Buffalo and Pittsburgh: Amike 

Vogel. San Francisco; Bucky Harris and Joe 

Longo. Boston: David Kane. Philadelphia: 

Duke Hickey. Cincinnati: Julian Bowes. Oklahoma 

City. Dallas. Fort Worth and San 

Antonio; Helen Yorke, Salt Lake City: Ben 

Katz. Milwaukee: Harry Hollander. Omaha: 

Arthur Herzog. Detroit, and Ben Hill, Charlotte. 

On "Tammy and the Bachelor." Al Cohan 

and Dick Richman have been assigned to 

Pittsburgh: Miss Yorke to Salt Lake City and 

Denver; Harris and Longo. Boston and New 

Haven; Hickey. Cincinnati; Bowes, Tulsa and 

Houston; Hill. Charlotte, Jacksonville. Memphis, 

Nashville and Atlanta; Bob Johnson. 

St. Louis: Katz and Sheldon Secunda. Minneapolis 

and St. Paul: Hollander. Kansas 

City, and Ungerfeld, Buffalo. 

AB-PT Pictures in Tieup 

For New Screen Faces 

HOLLYWOOD—On the "new faces" fron.: 

AB-PT Pictures, headed by Irving H. Levin, 

has effected a cooperative arrangement 

with the American Educational Theatre 

Ass'n, representing 2,500 theatre training 

departments of U. S. colleges and universities. 

Under the tieup, faculties of AETA member 

institutions will submit to AB-PT the names 

and photographs of any students deemed potential 

"movie material." 

An AB-PT talent committee will analyze 

such data and, where indicated, arrange for 

interviews and screen tests. 

Jack Morrison, national president of AETA, 

hailed the venture as a "tremendous stride." 

while Levin declared the arrangement can 

possibly "uncover many a star of tomorrow." 

Mirisch Bros. Productions 

Formed in Milwaukee 

MILWAUKEE—Mirisch Bros. Productions 

has been formed with an authorized capital 

stock of 250 shares of common at par value 

of $100 per share, "to produce and distribute 

motion pictures: to produce and deal in stage 

plays, television productions, etc." 

Incorporation papers were signed 

by Bette 

C. Wallace, naming Irving Mirisch, 1220 E. 

Meinecke Ave., as the registered agent for 

the corporation. 

Allied Artists May Shelve 

'Victor Riesel Story' 

HOLLYWOOD—Allied Aitists has decided 

to postpone shooting of "The Victor Riesel 

Story," and may shelve it, according to studio 

prexy Steve Broidy. Reason given is that the 

film, ba.sed on the labor columnist's life story, 

would cost in the neighborhood of $600,000, 

and under AA's new production policy this 

type of in-between product has been dropped 

in 

favor of low-budgeters or top-bracket pic- 

June 29, 1957

: June 

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DOXOFFICE : 

29, 1957

incomplete 

ôUtftmod êfi^nt 

By IVAN SPEAR 

On\y 19 Films to Start in July; 

A Drop of 15 From Last Year 

Inasmuch as a substantial volume of films 

went before the cameras in June, most of 

by Colette, has the added attraction of music 

and lyrics by Alan Jay Lerner and Frederick 

which features are still in production, the Loewe in the film version. Stars Leslie Caron, 

number of theatrical features scheduled to 

start in July rather sparse. There are 19 

Maurice 

Producer, 

Chevalier 

Arthur Freed 

and Hermione Gingold. 

is 'independent). Director. 

planned to roll as compared with 43 the previous 

Vincente Minnelli. 

month. In July 1956 there were 34 "Merry Andrew." Best described as a comedy 

motion pictures on the drawing boards. 

Of the 19 slated starters, ten are the ventures 

with a musical background, this is a tale 

of an English schoolteacher who becomes involved 

with a circus as a clown. Stars Danny 

of independent filmmakers, most of 

which product is set for release through the 

majors. Six of the 19 are so-called carryovers, 

Kaye. Pier Angeli and Salvatore Baccaloni. 

Pi-oducer. Sol C. Sigel (independent). Director, 

Michael Kidd. 

photoplays which were listed for kick- 

offs during earlier months but never quite 

got off the ground. 

Metro-Goldwyn-Mayer and 20th Century- 

Fox head the list, each with four films planned 

for the period: while Columbia. United Artists 

and Universal-International are tied for 

second place, with two apiece on their respective 

production slates. 

By studios, the planned starters are as 

follows: 

ALLIED ARTISTS 

"New Day at Sundown." A western tale of and Virginia Stone (independent). 

two men, buddies during the Civil War. who 

meet again after 12 years, by which time one 

has become involved with outlaws and the 

other is a sheriff. In Cinemascope and color. 

Stars George Montgomery ( incomplete i. Producer, 

Scott R. Dunlap. Director, Paul Landres. 

COLUMBIA 

"Bonjour Tristesse." Based on the romantic 

French novel by Prancoise Sagan, this 

story of a teenager who is too eager to become 

worldly will be lensed in Paris. Stars 

Deborah Kerr and David Niven (incomplete). 

Producer-director, Otto Pi-eminger. 

"The Roses." Romance and drama hold 

forth in this saga of an Italian girl who 

struggles to support herself and her mother 

in war-torn Naples, and who falls in love 

with an American sailor. Stars not set. Producer, 

Lewis J. Rachmil. Director. Richard 

Quine. 

DISNEY 

"The Light in the Forest." Tliis Technicolor 

production deals with True Son, a young 

lad forced to return to his white pai-ents 

after being brought up as a Delaware Indian. 

Stars Fess Parker, Wendell Corey and Joanne 

Dru. Producer, Walt Disney. Director, Herscliel 

Daugherty. 

INDEPENDENT 

"Sorority Girl." American International 

Pictures will release this comedy-drama about 

life in a sorority house on a college campus. 

Stars Susan Cabot ( i. Producerdirector, 

Roger Gorman. 

METRO-GOLDWYN-MAYER 

"Gigi." Already familiar to the public in 

book and play form, this story of young love. 

"The Seven Hills of Rome." The adventures 

of an American singer in Rome brings tenor 

Mario Lanza back to the screen after a twoyear 

absence. Stars Mario Lanza, Marisa 

AUasio (incomplete). Producer, Lester Welch 

for Titanus Films (independent). Director, 

Roy Rowland. 

"Third Rail." To be filmed in New York, 

San Francisco and Los Angeles, this is a 

suspense yarn about a bomb extortionist who 

is finally trapped in a Manhattan subway. 

Stars not set. Producers-dii-ectors, Andrew 

PARAMOUNT 

"Hear Me Good." Two small-time swindlers 

"fix" a Brooklyn beauty contest in this 

comedy written by Don McGuire. Stars Hal 

March, Merry Anders and Joe E. Ross. Pi'oducer-director, 

Don McGuire for the McKaren 

Co. 

(independent). 

20th CENTURY-FOX 

"The Bravados." Backgrounded in New- 

Mexico during the 1890s. this Cinemascope 

western concerns three convicts who kidnap 

a schoolteacher and use her as a hostage. 

Stars not set. Producer, Herbert Bayard 

Swope jr. Dii-ector not set. 

"A Certain Smile." Based en another novel 

by French writer Francoise Sagan, this one 

deals with the life and loves of a young 

femme student at the Sorbonne. It will be 

filmed in Cinemascope with a Paris locale. 

Stars Christine Carere and Brad Dillman 

Slight Increase Noted 

In Color Production 

A slight ujjward trend in the production 

of pictures in color has been noted in 

production .schedules. Last week. 28 pictures 

were started, of which 14 were in 

color. While this color pace may not be 

maintained, it's a big jump over preceding 

activities in this field. 

The peak in color production was 

during the period from January 1 to June 

15. 1954, when 61 per cent of the Hollywood-made 

pictures were in color. From 

January 1 to mid-June this year. 23 per 

cent of the output was in color. 

(incomplete). Producer. Henry Ephron. Director. 

Jean Negulesco. 

"South Pacific." Messrs. Rodgers and Hammerstein 

will lend a hand as technical advisors 

on this Todd-AO picturization of their 

now famous musical. Stars Mitzi Gaynor. 

Rossano Brazzi and Juanita Hall. Producer, 

Buddy Adler. Director. Jo.shua Logan. 

"Unknown Terror." Tlais is a melodrama 

dealing with an explorer who gets lo.st in a 

cave in Mexico and finds himself involved 

with Indians who make human sacrifices. 

Stars Mala Powers. John Howard and Paul 

Richards. Executive producer-director. Charles 

Marquis Warren. Producer, Robert Stabler 

for Regal Films (independent). 

UNITED ARTISTS 

"The Big Country." Based on Donald 

Hamilton's Satm-day Evening Post novelette, 

this is the story of the son of a shipbuilding 

family in the east who goes west and finds 

himself in conflict with the customs and 

conventions of that part of the country during 

the 1870s. Stars Gregory Peck, Jean 

Simmons and Burl Ives. Producers, William 

Wyler and Gregory Peck for Anthony- Worldwide 

Productions (independent). Director, 

William Wyler. 

"The Tlu-ee Pursued." Helen Woodbury's 

magazine-length novel which appeared in 

McCall's is the basis of this story of child 

adoption. Stars not set. Executive producer, 

Aubrey Schenck for Bel-Air Productions (independent). 

Director not set. 

UNIVERSAL-INTERNATIONAL 

"Hemp Brown." Set in the Arizona territory 

in 1864, this western deals with a young 

prospector who seeks adventure and fortune, 

and finds both. Stars Rory Calhoun (incomplete). 

Producer, Gordon Kay. Director not 

set. 

"The Way Back." Based on an original 

story by David "Spec" McClure, Los Angeles 

newspaperman, this picture is intended as a 

sequel to "To Hell and Back," which dealt 

with the life and war-time experiences of 

America's most decorated hero, Audie Murphy. 

"The Way Back" covers the struggles of 

a soldier to resume civilian life after the conflict. 

Stars Audie Murphy (incomplete). Producer, 

Aaron Rosenberg. Director, Jesse 

Hibbs. 

WARNER BROTHERS 

"Marjorie Morningstar." Aspiring to become 

an actress, a young girl renounces her 

family, religious background and friends to 

achieve her ambition, only to find, after attaining 

her goal, that the victory is a hollowone. 

Stars Natalie Wood, Erin O'Brien and 

Paul Newman. Pi'oducer, Milton Sperling for 

U. S. Pictures (independent). Director, Irving 

Rapper. 

Roger Edens to Produce 

Under Own Banner 

Another veteran Metroite is leaving the 

When his current ticket with the studio 

fold. 

expires in October, producer Roger Edens 

will check out to begin operations under the 

banner of his just-formed independent, Corona 

Productions. 

Eden three mediatelevision, 

plans to function in 

stage, and motion pictures— 

and 

will have offices in Hollywood and New York. 

Officers in the company include Edens, president: 

Leon Katz, vice-president: and Jerome 

Borak, secretary-treasurer. 

30 BOXOFFICE June 29, 1957

: 

June 

BOXOFFICE 

: 

29. 1957

$20,000 in Giveaways, 

No Need to Buy a Ticket 

Exhibitors Trying New Ideas to Lure the Customers 

ANNOUNCING 

ROUTE '6 

FAMILV DRIVE-IN THEATRES 

^^GOOD.NEIGHBOR" AWARD 

FALL RIVER, MASS.—Drive-ins operated 

by the Nathan Yamins organization along 

Route Six between the city of Providence, in 

nearby Rhode Island, and Fairhaven, in 

Massachusetts are bulging at the seams, not 

to say splitting their fences these days because 

of the most substantial giveaway program 

ever presented by either outdoor or conventional 

theatres in this area. 

It is a Good Neighbor Award event during 

which participating theatre patrons will 

share in the award of gifts worth $20,000. 

The program was instituted in appreciation 

of the excellent patronage which the Nathan 

Yamins drive-in theatres have received over 

the years and in an effort to increase family 

interest in drive-ins. 

Awards are many and varied and are destined 

for presentation to children as well as 

adults. Major gifts include a 1957 Plymouth 

auto as first prize, a Beetle Boat as second 

and a one week trip to Florida for two persons, 

third and 60 bicycles. These awards 

will be made at the close the program 

of 

period when all participating drive-in theatres 

will be hooked up to Radio Station 

WHIM in nearby Rhode Island from where 

the names of the winners will be announced. 

In addition to the grand prizes, a monthly 

bonus or an outboard motor or portable television 

set will be given at each of the theatres, 

and each Wednesday night during the 

summer months such prizes as electric fryers, 

aluminum outdoor lounges, barbecue 

grilles, Skotch coolers and tanksful of gasoline. 

Patrons do not have to be present in order 

to win. Winners not in attendance are to be 

notified by mail. In addition, winners will 

be posted at all theatres. There are two interesting 

twists to the rules. A person does 

not have to buy an admission ticket to enter 

the Awards. The coupons are free for the 

asking at any of the theatres during boxoffice 

hours. In addition, persons may enter the 

competition twice on Monday and Tuesday 

nights which have been designated as Bonus 

Nights. 

Each entry makes a person eligible for 

weekly, monthly and grand prizes. 

A saturation advertising campaign, in the 

newspapers, over the radio and television 

stations in Providence, Fall River, and New 

Bedford heralded the giveaway program and 

will continue during the giveaway period. 

Rules of the contest, the listing of awards 

and the names of the participating theatres 

with the current film offerings, are widely 

publicized in the newspapers. 

The gigantic program was devised at the 

Boston headquarters of the Nathan Yamins 

Organization, at conferences between Ed Lider 

and William S. Canning of the Yamins office 

and the Herb Stern Agency of Boston. 

A Nash a Week for Eight Weeks at Milwaukee Theatre 

SEVEN WEEKtr MIZES IN 

CACH THEJTRE 

Putting a touch of showmanship in a prize drawing at the Tower Theatre, Milwaukee. 

When the awarding of a car each week failed to draw capacity crowds for 

the drawing ceremony, manager John Roche (standing behind the drum), dashed off 

a marching song, recruited a line of girls from a neighboring school to appear on the 

stage, and tied local merchants into the affair. 

MILWAUKEE—Whatever it takes to get 

people to believe that movies are better than 

ever, you can't say that the Gran Theatre 

circuit isn't trying. 

In addition to the feat of "circumnavigating" 

the Wisconsin laws relative to giveaways, 

and presenting one car each week (a 

Rambler! for eight straight weeks, without 

any strings to a lucky coupon holder, one of 

the theatre managers has seen fit to add 

some showmanship to the presentations. 

As is quite well known by this time, the 

Gran people came up with this promotion 

gimmick in an effort to stimulate interest in 

the movies, and by the same token, up the 

take at the boxoffice. Three cars have been 

awarded to date, without any repercussions 

from the law, and as a result, it is under- 

Yar 

n;n page-depth used by 

Circuit to prsniote giveawa 

stood several other theatre operators are 

planning similar promotions. However, 

strange as it may seem, from all indications, 

the anticipated sellout for each performance 

at which a oar was to be awarded hasn't developed. 

In the words of a competitor who was 

present at one of the recent presentations 

I 

a car is awarded from a different Gran theatre 

each week for the full eight weeks i . . . 

"I am beginning to wonder if the people 

32 BOXOFFICE :: June 29, 1957

: 

June 

don't want a free show thrown into 

the barsain!" 

As might be expected, every theatre owner 

in Wisconsin has been watching this experiment, 

hoping that this may be the one solution 

to slumping receipts at the boxoffice. 

At any rate, John Roche, Tower Theatre 

manager, felt perhaps some added showmanship 

combined with an award would bring 

about the desired results. So. he promoted a 

number of floral pieces for the stage: a backdrop 

for the stage, and wangled the consent 

of 18 members of the Girls Service Club from 

the 20th and McKinley school to appear on 

stage with a container of coupons from participating 

theatres and Rambler dealers. 

Roche and his daughter whipped up a song 

with some lyrics, and as the group stepped 

upon the stage they chanted the little ditty 

as the drum was whirled around prior to 

the drawing. It was really impressive, both 

to the patrons as well as Rambler officials attending 

the festivities. 

As matters stand right now, Roche says: 

"Well, attendance was good for the balance 

of the week! But we've got to continue to 

use showmanship to keep 'em coming." 

Tickets to Yankee Games 

Draw Young Patrons 

NEW YORK—In a move to step up juvenile 

attendance at its drive-ins, Eastern Outdoor 

Theatres this wêek launched a "baseball 

promotion" campaign in which hundreds 

of free tickets to Yankee home games will 

offered as prizes to children who join the 

circuit's baseball club. Seven of the circuit's 

drive-ins in New Jersey are participating. 

Membership in the club is limited to those 

under 15 years of age. Cards will be i.ssued 

Monday through Thursday of each week. 

When the card is i-ssued. the No. 1 square will 

be punched and the youngster will be given 

a polyethylene baseball figure. The little 

plastic players are molded in all nine positions 

of the game and it is possible for a 

child to complete a set of a team. Each time 

a child pre-sents his card, the ticket taker 

will punch the next open number and issue 

a plastic player on the following schedule: 

Catcher, pitcher, batter, first baseman, runner, 

fielders, short stop and utility players. 

If by July 25 a child has attended two shows 

a week, he will have nine players and ten 

punches on his card. After that, for a period 

of three weeks ending August 15, each time 

a child attends a show Monday through 

Thur-sday, he may obtain one punch and 

plastic player to complete his card if any 

are missing. 

Starting July 25, as soon as a child has 

completed his club card, he will fill in the 

reverse side, in 25 words or less, a statement 

on "Why I want to take my Dad to a 

Yankee baseball game." Completed cards 

will be accepted until midnight August 15. 

Those giving the best answers will receive a 

pair of reserved seat tickets to a Yankee home 

game. Supplemental prizes will be offered 

by stores, banks, etc. 

Audrey Hepburn's Next 

HOLLYWOOD—Aubrey Hepburn has been 

set at Metro-Goldwyn-Mayer to star in 

"Green Mansions." with her husband. Mel 

Ferrer, inked to direct and Pandro S. Berman 

producing. The actress first will complete 

"The Nun's Story" for Warner Bros. 

be 

Florida Production in World Premiere 

Production in Florida; .V stt-nt- ilurinR the lilniing ol "Naked in tin- Sun." as ditor 

of photography Charles T. O'rork lines up camera angles as producer-director 

,Iohn Hugh discusses the scene with actor Barton MacLane, in white hat. 

ORLANDO—With two productions already 

completed. Empire Studios expects to put 

three more pictm-es before the cameras in 

1957, R. John Hugh, president, has announced. 

The most recent of the company's 

pictures. "Naked in the Sun." in Eastman 

Color, was give its world premiere this 

month when Florida State Theatres opened 

the picture in many of its houses. 

Empire Studios is a Florida-based film production 

company, operating on an independent 

status. It has received wide civic support, 

locally and statewide, because it is 

boosting Florida as a center of motion picture 

production. The company's first film 

was "Yellowneck," now in release. "Naked 

in the Sun," is the story of Osceola, warrior 

chief of the Seminole nation; his love for 

Chechotah: and a little known war in central 

Florida. It stars James Craig, Barton Mac- 

Lane and Lita Milan. 

Next on Empire's schedule is "Banana 

Boat," a Caribbean story with Calypso 

a 

beat, also to be done in Eastman Color. It 

will be followed by "Shadow on the Hearth," 

which will have as its story line the dropping 

of an atomic bomb on the city of Orlando. 

Scheduled for production later will be "Child'.< 

Play." a .science-faction comedy based on a 

do-it-yourself "build a man kit." 

CATHOLIC YOUNG PEOPLES POLL- 

No More Love Stuff From Older Stars 

Especially With Younger Partners 

CHICAGO—Middle-aged movie stars should 

quit romantic roles, especially with younger 

partners. That's the verdict of readers, 

mostly youthful, of Extension magazine, national 

Catholic monthly with more than a 

half million circulation. 

In the publication's annual poll. 72 per cent 

of those returning ballots indicated they 

wanted no more love stuff from the oldsters. 

Many of the big stars were criticized as being 

"stupid," "pathetic," or "fame-conceited" for 

continuing romantic roles in which they became 

celebrities several decades ago. 

Tab Hunter was the top favorite in the poll, 

getting double the votes of any other star, 

while other favorites included Rock Hudson. 

Natalie Wood. Tony Perkins, Sal Mineo, 

Debbie Reynolds, James Dean, Robert Wagner, 

John Saxon, and Marlon Brando. The 

vast majority, 93 per cent, thought rock 'n' 

roll was a passing fad, but most readers 

highly rated the better films dealing with 

juvenile problems such as "Rebel Without a 

Cause." 

The poll showed 53 per cent stayed away 

from "B" or "morally objectionable in part" 

pictiues while 47 per cent attend them on the 

as.sumption that only pictures condemned 

outright by the Legion of Decency are taboo. 

Only 29 per cent stayed away from pictures 

starring films involved in public scandals, 

with 59 per cent saying actors' private lives 

are their own concern. Another 12 per cent 

said they might be influenced if a notorious 

celebrity were cast in a completely opposite 

character role such as a priest or a nun. 

Other findings were: 62 per cent think 

movies are better since widescreen; since 

TV, 45 per cent go to movies less often: 18 

per cent go more often because they have 

started dating: 30 per cent say T'V has made 

no difference. 

Catholic high schools and colleges were 

principal participants in the poll, with student 

bodies in many instances voting in bulk. 

Extensive Campaign Set 

For U-I's 'Interlude' 

NEW YORK—Universal-International vicepresident 

David A. Lipton has completed 

plans for a national pre-selling campaign on 

"Interlude, " starring June Allyson and Rossano 

Brazzi. that will be aimed directly at 

the women. It will involve 25 national magazines 

in the women and fan magazine fields 

and Sunday newspaper supplements. There 

will be tieups with Lustre Creme and Natlynn 

Junior Dress-Bristol Meyers, and a contest 

for women with trips to Rome and California 

as prizes. Campaign is now under way. 

BOXOFFICE : 

29. 1957 33

: June 

stars 

LETTERS 

One View of 'Priceless Ingredient' 

In your editorial. "The Priceless Ingredient," 

appearing in the June 8 issue of BOXOFFICE, 

you pointedly ask. in the third paragraph, 

if there is a "priceless ingredient" and if it 

is something that can be used and adapted. 

My answer to this inquiry is in the affirma- 

Let us never forget that the purpose of all 

art is to produce an "effect." Otherwise, 

art has no excuse for its existence. None 

at all. This is a factor which no writer, 

producer or director of screen drama can 

ignore. 

All screen drama produces an effect. At 

least, it most certainly should! But here is 

the mystery, if indeed it is a mystery — it 

ITS A HIT! 

in San Francisco 

ft' 

BUT...wilMtbe 

a hit in your house? 

It went over big in the Golden 

Gate ... but before any show can 

be a success in yuitr house, your 

equipment must be in condition to 

roil it perfectly. Any show can be 

a heller show when equipment 

performs properly. That's where 

RCA Theatre Service comes in. 

Protect your equipineni and picture 

invesimeni with RCA Theatre 

Service. RCA engineers have an 

average of 1 3 years of servicing experience. 

Let them keep your 

equipment operating in top-notch 

condition. 

It will pay you to write now for 

complete information! 

Technical Products Department 

RCA SERVICE COMPANY, INC. 

A Radio Corporation of 

America Subsidiary 

Camden 8, New Jersey 

is the quality of this effect that decides the 

success or failure of .screen fare at the boxoffice. 

And I would under-score that term 

QUALITY, for this is your priceless ingredient 

which your editorial questions of. 

When we master the fine art of controlling 

the quality of the effect, we are then applying 

your priceless ingredient! And never 

let us forget that the quality of the effect 

comes to life, not on the film — not on the 

projection screen, but out there in the theatre 

— in the feelings, the emotions, the 

minds of your audience. 

There is where all screen drama lives or 

just fades away. All else is purely intermediary. 

P. O. Box 887, 

Prescott. 

Ariz. 

And Another 

CARL JACOB MILLER 

I have read your "The Priceless Ingredient" 

editorial. And then I have read it again, 

including Mi\ Kerasotes comments. And it 

seems to sound like just another clang on 

the workman's anvil — well-sounding and 

business-like — but just another clang, adding 

to the tintinnabulation of many kinds of 

sounds heard daily in this valley of gloom, 

which is the present dwelling of showbusine.ss. 

Showbusiness is still a good business, when 

operated for the relaxation of the human 

being (at a profit, of course i. but the perversion 

of amusement to the sale of gimmicks 

does not add to the glamour, so it becomes 

a Donnybrook Fair and fails in its mission— 

and becomes commonplace. 

Regarding exhibitor organizations, TOA has 

always been my choice. I participated for 

years, and was on the board of the Tennessee 

organization TTOA. 

I have been a practicing showman for quite 

a few years and am now operating three theatres 

in this vicinity. Previously I did some 

research for RKO during its reorganization 

and I was also, at one time, assigned to the 

home office (Times Square i of Paramount 

during their 77B proceedings. 

The showman who delivers the package to 

the public is now only the middleman—or 

the key man. Right now he needs more and 

better goods (not reprints) to keep the 

patient showgoing public from drifting into 

other amusement habits. My book says small 

social events are on the gain; TV is becoming 

more dominant: platter music, such as it is, 

is in the big money bracket; beer joints are 

booming and showbusiness—movies, that is. 

—is sleeping at the switch. 

Showbusiness. as you and I know it. has 

become "big-dollar" business. A mere million 

is just for "po' white trash." But the 

people— the great American populace with 

its many facets, is still the potential raw 

material, the subsoil, the basic ingredient 

from which the crop of showbusiness dollars 

is gleaned, has been tragically forgotten in 

the great grab by each strata of production 

and presentation. The processing from idea 

to story, the control by multiple agents, the 

many phases of producing a potential star 

on celluloid have raised the ante incredibly. 

So, boxoffices have bowed to 

this all-powerful 

pressure and the ticket buyer— the dyed-inthe-wool 

movie fan—now comes in a shiny, 

low-slung car. While "ole" Pa, Ma and their 

"passel o' kids" are problem people and not 

potential patrons. They are outpriced. 

In work-a-day showbusiness, national and 

regional distress meetings are being called 

expenses added to operational costs — and 

usually wind up in a who-hates-who session. 

Not once have I heard "them thar folksy 

customers" mentioned except as "gross 

receipts," I'm not a juvenile—nor am I 

senile—but I am saturated with experience 

as an owner, builder, operator and as a paid 

publicist and public relations man steeped 

in fact. I have built and operated in tank 

towns and on Broadway, yet I am finding out 

new and amazing trends in public whims 

every day. 

They do resent the new angles offered by 

some so-called "smart operators." which 

come up each season—each day—mostly 

executed with a fine-edged chisel. Or, as in 

drive-ins, a short draw with much ice, a 

thin meat patty or a five-cent chocolate bar 

at 12(! to 15c. It's the old carnival gyp and 

the candy bar concession becomes more 

important than the screen. 

I have been waiting with ear to ground, 

to hear the concerted argument in favor of 

beer concessions. That will be the write-off. 

So far I have written nothing but a gripe. 

But it is really not a gripe. I've lived 

with the public too long to gripe. Behind 

this screen of showman's hodgepodge there 

must lurk, a solution so simple, so obvious, 

that all should be amazed. Human nature 

is that way. 

All that is needed is a little more quantity, 

more diversified twists to the known basic 

plots and a little more consideration for the 

mass family-income bracket. A little more 

comfort and convenience in indoor theatres 

would assist—and a little less gyp in the 

drive-in. 

I'd say showmen, high and low. must revamp, 

refocus and create plenty of wellconducted 

places at family-budget prices. 

Sufficient to induce patrons to spend several 

nights weekly for real relaxation — or excitement 

— at their movie facility — for movies 

must be a habit and not a selective occasion. 

We know movie trends are created by highly 

paid specialists. We know many inept 

stories reach the screen inadvisedly and the 

lack of young and virile (not busty i 

is 

food for thought. Though there are just so 

many basic plots, ingenious writers, from 

Clarence Buddington Kelland to Tennessee 

Williams, continue to contribute well-plotted 

stories, now at fabulous prices (agents fees 

included) but, in a controlled market. 

So I say, again: The showman who delivers 

the package to the public is only a 

middleman, yet he, and not the auditor or 

an executive, is the one who hears the boosts 

or gripes. But, who listens to him when the 

buyer is having difficulty getting even one 

more new picture? This contact man does 

need urgently more and better product to 

keep the showgoing public from drifting, 

from sheer boredom, into other amusement 

habits. 

We are all aware that big money has the 

power, but the long-suffering showgoer is 

being milked dry—and is show weary on the 

present diet. 

P. O. Box 421 

Coshocton, Ohio 

G. B. ODLUM 

BOXOFFICE : 

29, 1957

. : i 

Silverman Brothers 

Lease Out Theatre 

HOLLIDAYSBURG, i>\. Silverman 1: 

ers Jacob and Isaac, havi' i)ullecl st 

and withdrawn from 

active theatre opera- •^ 

: : _^^' 

tion for the first 

• 

in their lives. '1;, 

week their Blair Tin - 

ater here was turned 

over to Saul I. Peril 

man on a five-year 

lease. 

The Silvermans, pioneer 

Altoona exhibitors 

with former pioneer 

Lewistown exhibitor 

Ike Bemev. were 

in exhibition as a bust- 

>. 

mA 

•'^ 

SUverman 

ness enterprise before the advent of projected 

pictures. They operated a penny arcade in 

into two sections, one for a darkened nickelodeon. 

Within a few years they operated a 

number of store-room theatres in central 

Pennsylvania. 

In lat€r yeai-s they built a theatre circuit 

through Pennsylvania and in Ohio, but in 

recent years had cut down to the Strand and 

Logan in Altoona and the Blaii- in Hollidaysburg. 

They leased the Altoona houses to 

the Fabian corporation, retaining the local 

theatre. 

Four years ago Jake Silverman built a 

drive-in theatre south of Washington, but 

in two years he sold it. The late, Meyer 

Silverman, another brother, was a pioneer 

e.xhibitor and film distributor at Pittsburgh, 

having opened his first film exchange in the 

Fulton building there in 1909. 

After 53 years in the industry, Jake and 

Ike Silverman, grand gentlemen w^ho helped 

create the movie business, are now inactive 

in exhibition and management, but they are 

not retired. They will keep busy with their 

real estate and developments from their Altoona 

office, and some day they may resume 

their original trade. Neither wants to say 

that they are retired from the motion picture 

industry. 

Perilman, now operating the Blair Theatre 

here, named for Blair County, also operates 

the Rivoli in Altoona. He is a wellknown 

Pittsbui-gh film salesman for Columbia, 

identified with the business for more than a 

quarter of a century. 

Pittsburgh Airer Issue 

Is Taken Into Court 

PITTSBURGH—A species of clay, numerous 

maps and a survey of the territory were 

placed in 

evidence in Allegheny County court 

in the heated battle over the propo.sed establishment 

of a drive-in theatre at Ivory 

Lane and Grizella street, northside. Hearing 

the ca.se this week is Judge John G. Brosky. 

Approximately 60 property owners in the section 

near the proposed outdoor theatre 

.sweltered the heat as they hoped to be 

in 

ealled for hearing in their plea for denial 

of the proposal. Pi-of. A. C. Ackenheil, an 

archaeologist and civil engineer of the University 

of Pittsburgh, appeared for the drivein 

sponsors, stating that the site "was virtually 

unfit for anything but" an outdoor 

theatre. The lone witness the first day of the 

hearing said that because of drainage the 

slope of the land and the kind of clay found 

there about 80 per cent of the tract was unfeasible 

for homes. The plot embraces approximately 

15 acres of ground, falling away 

from the Perrysville Highway toward East 

street in the form of a ravine. The city zon- 

1904, with "moving pictures" on paper seen 

in the peekbox by inserting one cent, which 

turned on an electric light within the box, 

and which moved by turning a crank. When ing board of adjustment refused to permit 

projected pictures from moving picture film building of the outdoor theatre and an appeal 

was taken to court. Assistant city so- 

became available they cut the penny arcade 

licitor J. Howai'd Devlin opposes the proposal. 

Fighting the proposed drive-in are representatives 

of 500 property owners and 21 

churches and civic groups. Paul A. Bronder, 

city exhibitor, appealed to the court to overrule 

the zoning board decision. Residents of 

the area formed a citizens protest committee 

with attorney Emanuel Goldberg retained to 

protect their interests. Goldberg said that 

in addition to the zoning classfication a city 

ordinance forbids establishment of an outdoor 

theatre within the city limits. However, 

the Silver Lake Drive-In Theatre, long established 

on Washington boulevard, is within 

the city limits. 

Booked for Anniversary 

NEW YORK—"Band of Angels," Warner 

Bros, film, will open July 10 at the Paramount 

Theatre and mark the theatre's 30th anniversary. 

Mayor of Pittsburgh 

Asks Tax Bill Veto 

PITTSBURGH—Mayor David Lawrence of 

this city has appealed to Gov. George Leader 

to veto the act of the Pennsylvania legislature 

which reduced "local" amusement taxes 

from 10 to 5 per cent. Tliere has been no 

secret that Lawrence was a factor in passage 

of the enabling act of the Keystone state 

general assemoly a decade ago which made 

possible many new taxes for cities, 

boroughs, 

townships and school districts, including theatre 

admission taxes. The Democratic leader 

of this city, now up for another re-election, 

has now petitioned to have the full 10 per 

cent amusement tax restored simply by the 

veto of Governor Leader. 

When the Republicans resisted the giant 

Democratic budget. Leader's administration 

held up passage of a bill w^hich had cleared 

the state senate to abandon the 10 per cent 

amusement tax. Later the complete elimination 

bill was passed by both houses of the 

legislature. As the last legislative act of the 

1957 session of the Pennsylvania general assembly, 

however, approval was given to a 

measure which reduced the tax from 10 to 5 

per cent. Many Harrisburg politicians said 

at that time, last Fi'iday, that Leader would 

veto this act. With the appeal of Mayor 

Lawrence for him to do so. the act seems 

doomed, as the legislature is adjourned until 

1959 unless there should be called a special 

session. Pittsburgh's take on its 10 per cent 

amusement tax is more than $500,000 a year, 

and Mayor Lawrence doesn't want to have 

this revenue taken away. 

Both the House and Senate accepted a 

joint conference committee report restoring 

the present 10 per cent tax and .sent 

half of 

the measure to the governor. Tlie Senate 

earlier had refu.sed to go along with House 

amendments which included drive-ins in an 

outright removal of the admissions tax and 

set the effective date back from January 1, 

1958, to July 1, 1958. The approved bill specified 

a 5 per cent local tax with an effective 

date of July 1, 1958. 

Leader has until July 20 to act on all legislation 

sent to him prior to adjournment. 

New York lATSE Official 

Repeats Toll TV Charge 

NEW YORK— Agreement with the California 

State Theatrical Federation that toll 

TV would infringe on "the property right 

now enjoyed by the general public on a nofee 

basis has been voiced here by Thomas 

Murtha, chairman of the tenth district, New- 

York council. International Alliance of Theatrical 

Stage Employes. He -said Thursday 

(27 1 that the "grab" of the airwaves should 

not be condoned. He has opposed toll TV 

since it first broke Into print. 

HOSITIAL GIFT DISPLAY KD—A Hriiiicke Typhoon laboratory glassware washer, 

given to the Will Kogers >Ieniorial Hospital by employes of Columbia Pictures in 

memory of Jack Cohn, is displayed by A Montague, Morris Dworskl, director of the 

research laboratory, and Dr. George E. Wilson, medical director. 


' 

1 I 

: June 

Continued Heat Hurts B'way Spots, 

But 'Showgirl/ Island Hold Up 

NEW YORK—The 90-degree heat continued 

to affect the majority of Broadway first ran 

houses, although the start of school vacations 

brought some of the younger fans to the 

Times Square area in the daytime. The top 

money-getters were "The Prince and the 

Showgirl" and "Island in the Sun," both with 

accompanying stage shows and both in their 

second weeks, at the Radio City Music Hall 

and Roxy, respectively. However, three big 

United Artists pictures, "The Pi-ide and the 

Passion," "Saint Joan" and "Sweet Smell of 

Success," opened late in the week, as did 

Paramounfs "Beau James." 

The other holdovers, many of them in thenfinal 

weeks, were little better than mild. They 

included: "A Face in the Crowd," in its 

fourth week, and the finaj weeks of "Something 

of Value," "The Waywaa-d Bus," "Gunfight 

at the O.K. Corral" and "Monkey on 

My Back" at the Astor, Victoria, Capitol and 

Loew's State, respectively. The latter was 

pitifully low in its fourth week. 

Tlie two-a-day attractions are always protected 

by advance sales. "Around the World 

in 80 Days" was again absolute capacity for 

its 36th week at the Rivoli. 

A new art house film, "The Happy Road," 

had a smash opening week at the Plaza, after 

39 weeks of "Lust for Life," but "Julietta" 

was mild in its first week at the Paris, where 

"Gold of Naples" just closed an 18-week run. 

(Av 100) 

Astor—Something o» Value (MGM), 

Baronet The French They Are o Funny Race 

(Cont'l), 5th wk 

Capitol 

Gunfight at the O.K. Corral (Pora), 

105 

5th Aver 

55th Stn 

A Globe Foce in the Crowd (WB) 4th wk 

Guild—The Green Man (DCA), 5th wk 

Little Cornegie— Nono (Times), 11th wk,. 

Loew's State Monkey on My Back (UA), 4th wk 

Mayfoir Scandal in Sorrento (DCA), 2nd wk 

-The Beautiful Wife (DCA), 

Miller's 

2nd 125 

iloce Dino (AA), plus vaudeville 

iromount The D.I. (WB), 3rd wk 115 

Pans -Julietta (K.ngsley) 110 

The Happy Rood (MGM) 75 

Plaza 

1 

Radio City Music Hall The Prince and the Showgirl 

(WB), plus stage show, 2nd wk 155 

-Around the World in 80 Days (UA), 

36th wk 

-a-day 

200 

Roxy Island in the Sun {20th-Fox), plus stage 

show, 2nd wk 

1 75 

Sutton—The Third Key (Rank), 4th v,k/. '.'.'.'.. '. 

.135 

Trans-Lux 52nd La Stroda (Trans-Lux), 49th 

Victoria The Wayward Bus (20th-Fox)', 'Srd wk. . 

Warner Seven Wonders of the World (SW), 

63rd wk. of two-a-doy 130 

World—steiio (Burstyn), 2nd wk. ,,,::::::;:;:: 1 30 

Fine Summer Weather 

Hurts Buffalo First Runs 

BUFFALO— Warm weather continues to 

hurt first run boxoffices, especially on the hot 

and sunny weekends when everybody seems 

to be dashing for the great outdoors. The 

Buffalo continued to do well with a second 

FAN PHOTOS! 

PAT BOONE*SAL MINEO 

8*iilQr* 

rafsnn Pv Thousind 

• Black and Whiti )1||UU(Minliiium Order 1,000 • 

Glmiy Stock •*' of Either Star) 

ch«k witK I 

THEATRICAL ADVERTISING CO. 

Order! 

| 2310 Cass Detroit 1, Mich. 

week of "Island in the Sun." The Paramounfs 

dualer, "The Lonely Man" and "The Buster 

Keaton Story" also was satisfactory. "Around 

the World in 80 Days" was quieting down at 

the Center where it is in its 4th month. 

Buffalo Island in the Sun (20th-Fox), 2nd wk...l20 

Werewolf (AlP), Inn 

!AIP), 9 days 110 

in 80 Days (UA), 4th 

Cinema Gold iDles (DCA), 2nd wk 85 

and the Bachelor (U-l) . 80 

—The Lonely Mon (Para), The Buster 

Story (Pora) 105 

Business Below Average 

In Downtown Baltimore 

BALTIMORE—Downtown's first run theatre 

managers were unable to find a really 

busy boxoffice over the weekend—a period 

upon which they depend for a boost of the 

seven-day period. Art houses did fairly well 

—likewise "Ai-ound the World in 80 Days," 

even though they later slipped a little for 

the first time. "Island in the Sun" grosses 

have not met expectations. 

Film Centre— Ar 

Wor:( 

27th wk 

Five West—The Green Man (DCA), 3rd wk 

Hippodrome Johnny Tremoin (BV) 

Little Come Bock, Little Sheba (Para), The 

Country Girl (Pora), reissues 

New Monkey on My Back (UA); The Buster 

Keaton Story (Pora) 

Playhouse The Bochelor Party (UA), 2nd wk.. . 

Stanley A Face in the Crowd (WB) 

Town The Giant Clow (Col)), The Night the 

World Exploded (Col) 

Four Reade Managers Win 

Awards for Exploitation 

NEW YORK—John Balmer of the Mayfair 

Theatre, Asbury Park, N. J., won first 

prize for Januai-y in the Walter Reade Theatres 

Manager of the Month contest. He also 

won second prize for a March exploitation 

campaign. Robert Hynes of the Strand Theatre, 

Plainfield, won second prize for January. 

Bernard Depa of the Paramount, Long 

Branch, won first prize for February and 

Joseph Sommers of the Majestic, Perth Amboy, 

won first prize for March. Sommers 

also took second prize for February. 

Dinoff Joins Rank Group 

To Handle Tradepress 

NEW YORK—Lester Dinoff has resigned 

from the Motion Picture Daily to become 

special writer and handle tradepress relations 

for Rank Film Distributors of America, 

it was announced by Geoffrey Martin, director 

of advertising, publicity and exploitation. 

Steve Edwards is manager of advertising and 

publicity. Before joining Motion Picture 

Daily, Dinoff was associated with the Radio- 

Television Daily, United Press Ass'n and 

20th -Fox. 

Double-Bill UA Booking 

NEW YORK— United Artists' "The Bachelor 

Party" and "Bailout at 43,000" played during 

the week at 30 local Loew's houses and 

20 independent houses. 

Bob Hope and Mayor 

At Opening oi 'James' 

NEW YORK—An estimated $35,000 was 

raised for Mayor Wagner's Committee for 

Scholastic Achievement by the sale of $25 

and $50 tickets to the supper party in the 

Hotel Sheraton-Astor, following the invitational 

opening of Paramounfs "Beau James" 

at the Astor Theatre Wednesday

: 

June 

BROADWAY 

IT'S GOING to be a long weekend for 

filmfolk. 

The home offices will be shuttered 

July 5 as well as Independence Day. » * * 

Richard Walsh, president of lATSE, sailed 

for Europe Pi-iday (28) on the United States. 

• • * Leo Samuels, general sales manager of 

Buena Vista, and Jim O'Gara. eastern division 

manager, were in Toronto thus week. 

• * • Irving Maas, vice-president of Motion 

Picture Export Ass'n. has returned from a 

four-month tour of the Far East, during 

which he supervised trade negotiations with 

Japan and the Philippines. • * • Universal 

President Milton R. Rackmil is back from 

' 

studio parleys. ' ' Here from New Zealand 

are Michael Moodabe, governing director of 

20th-Fox's Amalgamated Theatres, and his 

three .sons Royce. Michael jr. and Joseph. 

• • * Herbert Greenblatt, RKO's western 

sales manager, will be in Denver next week 

following sales meetings in Salt Lake City. 

• » * Nat Levy, eastern sales chief for RKO, 

Attend New York Preview of 'The Pride and the Passion' 

Industry leaders in prciu. I ,l:.i , ,hi,t...,i .,,.

. . Fabian's 

. . The 

. . 

. . 

. . always 

ALBANY 

TJeseated and refurbished, the Stanley Warner 

Avon in Utica was reopened Friday 

noon (21). Free cigars were distributed to 

the first 150 men and free roses to the first 

150 women. Ben Weiner is manager . 

Ray Hutton doorman at the Delaware several 

years, has resigned and will go to Georgia 

to spend several months with a son. an officer 

in the Navy. He is a retired postal 

employe. 

Distributor and exhibitor representatives 

will gather in the 20th-Fox studio on Filmrow 

at 3 p.m. Monday (1) to discuss plans 

for the combined audience collection and 

Christma,s Salute for Will Rogers Memorial 

Hospital in Saranac Lake. The two promotions 

are being merged this year. The dates 

ai-e August 7 to 14. but exhibitors may extend 

this period if weather or anything else is 

unfavorable. Dan Houlihan, Paramount 

manager, is producer chairman. 

. 

. 

20th-Fox employes enjoyed their annual 

picnic at Lyons Lake. Co-chairmen were 

Diane Snyder and Wayne Carignan 

Coleen Bechard. secretary to Bill With, Palace 

manager, was on a vacation sneak 

preview of "Man on Fire," latest Bing Crosby 

release, drew a pretty fair turnout at Fabian's 

Palace, according to a Pilmrow report. 

The MGM picture will open there August 13. 

Leonard L. Rosenthal, adviser on film buying 

and counsel for Upstate Theatres, and wife 

were present . . . Eddie Susse, MGM manager, 

and Jack Mundstuk, branch boss at 

Buffalo, huddled with Sid Kallet at the Kallet 

Theatres offices in Oneida . . . Arthur 

J. Newman, handling distribution of "Marcelino" 

in the Albany and Buffalo exchange 

areas arranged a second screening of the 

film at St. Anne's Institute here for a group 

of Sisters of the Good Shepherd visiting 

from Hartford, Conn. 

Gene Ganott, manager of the State, Schenectady, 

will spend part of his two-weeks at 

the first reunion of the 385th bomber squadron. 

Eighth Air Force, in Pittsburgh, early in 

August. The outfit served in England and 

Scotland during World War 11. Mrs. Ganott 

will make the trip but their 4-year-old Marie 

will not . State in Schenectady 

is to get a new marquee. It will be flat 

against the diagonal entrance. Pink pwrcelain 

walls will lend a decorative note to the outer 

lobby . . . The trend to cafeteria-type operation 

at drive-ins continues, Mel Berman, 

general manager of Tri-State Automatic 

Candy Corp., Buffalo, said during a visit 

here. Berman is son-in-law of the late 

Irving Fried, president of the concession 

company. George H. Schenck is its Albany 

manager. 

Lou Goldstein is playing first run pictures 

Sundays at his West Rome Drive-In. He 

opened June 23 with "Face in the Crowd," 

for which he bid against Kallet's Capitol in 

Rome. He also operates the Skylar, eight 

miles from Utica. Goldstein, former assistant 

chief buyer for the Schine circuit, now 

buys and books for Lamont's 'Vail Mills Drive- 

In and al.so is partner in the Lamont-operated 

Riverview Drive-In at Rotterdam Junction. 

Harry Rogovin, Columbia district manager, 

was in town Monday from Boston , . . Rocco 

Memole, Delaware projectionist, received 

condolences on the death of his wife . . . 

Decision on whether to close the Delaware 

for the summer as has been the custom sever- 

years had not been made Monday by the 

al 

Stanley Warner zone office in New Haven. 

The 670-seater is not air conditioned, but 

a summer shutdown makes it difficult to 

hit a brisk patronage early in the fall. 

Joseph M. Thompson, 53, for 25 years a 

projectionist at Proctor's Theatre in Troy, 

died at his home in Watervliet recently. He 

played with several semiprofessional baseball 

teams there in his youth. He also was 

a leading bowler, was an organizer of the 

Maplewood Cub Scout pack and president of 

the Maplewood fire department. 

Harry Lcanont Plaque Is 

Started by Associates 

ALBANY—A plaque in memory of Harry 

Lamont, who died last week, will be established 

at Camp Thacher by 'Variety Club 

associates. Lamont was a loyal supporter of 

the camp for many years. Jules Perlmutter 

heads a committee which is collecting funds 

for the memorial. 

Lewis A. Sumberg, who temporarily is directing 

the Lamont Theatres office affairs, 

commented: "Harry Lamont . put 

the interests of the motion picture industry 

ahead of his own. He was a model of what 

an exliibitor and an industry leader should 

be." 

The funeral was held at a funeral home 

Friday afternoon (21). Among those at the 

service were: 

George Schenck 

William Cuddy 

Sidney Urbach Milt Levins 

Jock Goldberg Burt Toppal 

Gerald Schwartz Borman Weitman 

Elias Schlenger Gene Lowe 

Econome 

Irene 

J. Saul Ullmon

. . . Gertrude 

. . Robert 

. . James 

. . 20th 

. . 

. . 

. . 

. . . Eileen 

. . Booker 

. . Rudolph 

. . Rudolph 

. . Larry 

. . Doris 

. . 

. . 

. . 

. . John 

. . Morris 

WASHINGTON 

rêorge A. Crouch, Warner Bros, zone manager, 

held a meeting of all managers In 

this territory Monday i24i. Present were 

Charles Grimes. Rodney Collier, James Root. 

Louis Ribnitzki. Al Pi-att. and Charles Mc- 

Gowan from the Washington office; Frank 

Shaeffer. Staunton, Va.: Henry Clark, Lj-nchbui-g. 

Va.: Don Nichols, Clifton Forge, Va.: 

George Payette and Claude Poole, both from 

Hagerstown. Md.: Harry Lohmeyer. Stanley 

Theatre, Baltimore: Ralph Daves, Lexington. 

Va.; Ed Purcell. Harrisonburg, Va.. in addition 

to the managers of the Washington 

theatres. 

A group of friends will meet July 8 in the 

MPAA offices for a luncheon sendoff for 

Washington publicity head. Frank LaFalce. 

who will leave about the middle of July for 

a trip through England and F^-ance . . . 

Leon Andrusia. Elliott Delivery Service, 

vacationed last week . Root jr.. 

son of Warner Bros, booker, has been accepted 

for admission to Maryland University 

in the fall. 

Jeaninne Tucker, former 20th Century-Fox 

cashier, was the guest of honor at a baby 

. 

. 

shower tendered her by the girls in the office 

Monday afternoon (24). She received many 

lovely gifts. Refreshments were served 

William Dalke jr. and his young son were 

Filmrow visitors . . Washington film folk 

were well represented at the opening of the 

redecorated Mayfair Theatre, Baltimore. 

Wednesday night (26 1. The feature attraction 

was "Joe Butterfly" . Century- 

Fox manager Ira Sichelman was in Norfolk 

Tuesday (25) . . . Doris White is the newemploye 

in the cashier's depaitment. 

Rodney Collier, former manager of Warner 

Bros. Stanley Theatj-e, Baltimore, was the 

guest of honor at a testimonial dinner at the 

Variety Club in Baltimore Tuesday evening 

(26) on the occasion of his appointment as 

Washington District Manager for Warner 

Theatres. Among those in attendance were 

George Crouch, Louis Ribnitzki. James Root, 

Frank LaFalce, Fi-ed Sapperstein, Herbert 

Bennin. Jake Flax and Ben Caplon. 

Congratulations to Columbia Pictures office 

manager Fred Sapperstein, who celebrated 

his 11th wedding anniversary this week 

Phipps was on vacation . 

Republic Pictures manager Jake Flax was in 

Baltimore Tuesday i25) ... Catherine Davis, 

Warner Bros., is home from the hospital and 

has taken a leave of absence . . . Margaret 

Eichmann returned from her vacation . 

Hazel Downs was vacationing in Gloucester 

Point. Va. . Smelzer attended 

a district managers' sales meeting in New- 

York. 

Madeline Ackerman, Elmer Brient's Girl 

Friday" at RCA, went to Long Island Friday 

(28) to attend the Golden Wedding anniversary 

of her parents, Mr. and Mrs. August 

Spahi-. Incidentally, while Mrs. Ackerman 

was collecting funds for the Multiple Sclerosis 

drive she was invited to tea at the French 

Embassy . . . Allied Artists' salesman Maury 

Eo.senblatt was vacationing in New- York . 

Sympathy is extended to Alice Clai-k, MGM. 

in the recent death of her mother . 

Publicist Tom Baldridge's new assistant is 

John CaiTDenter. 

Kitty Arnold was vacationing 

beth Myers returned from a Greensboro, 

N. C, vacation . Berger and 

Mrs. Berger were enjoying a wonderful vaca- 

tion at the Castaways. Miami Beach, Fla. 

Olivier, 20th Century-Fox, who 

was hospitalized in Garfield Hospital, returned 

to her desk in the contract department 

Jack Kohler moved into 

his new home in Maryland Perrie 

was vacationing Berger, celetrated 

a birthday in Miami Beach. 

BALTIMORE 

Ctanley Warner Corp. officials from Washington 

occupied a table at the Variety 

Club's dinner for Rodney Collier last Tuesday 

night here. Collier has been promoted 

from Baltimore to Washington, where he will 

be district manager. Those coming over for 

the affair from the Capitol included George 

Crouch, zone manager: Charles Grimers. 

district manager: Frank LaFalce, publicity 

chief: Al Pi-att and Roy Knight of the sound 

department and Harry E. Lohmeyer, newmanager 

for the Stanley Theatre. 

Joel Lewis, manager of the Five West, was 

a one-day patient at Sinai Hospital for minor 

throat surgery . . . Mrs. Helen Diering, secretary 

for the Allied Motion Picture Theatre 

Ow-ners of Maryland, has returned from a vacation 

at Cape Cod . Wyatt. treasurer 

at the Film Centre, has gone on vacation, 

visiting relatives in Pennsylvania . 

Joseph Grant, owner of the Northwood, and 

Mrs. Grant were in New- York for a recent 

weekend, seeing Broadw-ay show-s. 

Baltimore Variety Club Is going all-out 

this week on its advertising campaign for its 

sponsorship of the Ringling Bros.-Barnum 

& Bailey circus July 6-10 at Memorial Stadium. 

The club is using TV, radio, newspapers, 

sides of busses and rear of taxicabs, according 

to Chief Barker Aaron Seidler. 

Baltimore Theatre Robbed 

BALTIMORE — Two thieves, one armed 

with a gun wrapped in a bag. held up the 

cashier of the Hippodrome Theatre here 

Monday night i24i and escaped with $208. 

Hazel P. Broome, cashier, told police she was 

counting the money just before closing w-hen 

the bandits appeared at the window, thrust 

the revolver through the opening and demanded 

the cash. Isador M. Rappaport is 

owner of the Hippodrome. 

PHILADELPHIA 

Terry Lewis will be here July 2. His picture, 

"The Delicate Delinquent," opens at the 

Stanley Theatre on that date and the comedian 

will appear in person on the stage . . . 

Wedgew-ood Nowell, retired stage and screen 

actor, was found dead in his room at the 

Walnut Hotel. Nowell was well known in the 

silent screen days. 

The Kidgre Theatre has gone into a continuous 

policy, running three reissues . . . 

Since the raid and arrests of the strip teasers 

and others on June 14, the Carman Theatre 

has been running a straight picture 

program . Nirenberg has been appointed 

general manager of the Shapiro film 

houses, with the main office at the Arcadia 

Theatre. 

.Abe Sunberg, owner of the Strand, has 

leased the Lehigh Theatre from Dave 

Shapiro and contemplates extensive alterations. 

It w-ill reopen during July . . . Stanley 

Warner's Palace Theatre w-as emptied after 

a man telephoned police and said he had 

planted a bomb there. Seven police cars 

rushed to the theatre. Manager William 

Needle stopped the film, "Funny Face," and 

told the patrons what had happened. They 

filed out, unprot«sting. Needles gave them 

passes to a future show-. For the next half 

hour, the officers searched the theatre from 

the second-floor offices to a basement storeroom, 

but found nothing. 

Sam Milgram, executive of the David Milgram 

Theatre circuit, died after a long illness 

... Ed Coyle. former manager of the 

Keswick Theatre, Glenside, Pa., is now daytime 

manager of the Family Theatre, a Stanley 

Warner around-the-clock operation. 

Sam Steifel's Uptown Theatre had a -jpecial 

stage show, featuring Clara Ward and her 

Gospel Cavalcade of 100 singers . . . Johnny 

Rose has opened the New Art Theatre on the 

Boardwalk at Atlantic City, N. J. running 

adult exploitation features, currently showing 

Elysia," a nudist picture. Rose operates his 

own exploitation film exchange in Washington 

. . . Harry Apple, longtime shipper at 

20th-Fox, died after a heart attack. 

Harry Lubin is reopening the Quarter Deck 

Theatre, adjoining the Morton Hotel in Atlantic 

City, N. J., with a policy of foreign 

films . . . William Goldman's Hlway Theatre, 

York, Pa., has abandoned its art film 

policy . . . Stanley Pet«rs closed his Ritz 

Theatre. New Holland. Pa., for the summer. 

Brandywine Music Box, Delaware County, 

opened the tent theatre summer season with 

Olson & Johnson in "Helzapoppin' 57" to 

fair business . Wax and Paul Kileman 

opened their refurbished Cambria Theatre. 

They recently purchased this house 

from George Naudascher. 

Paul F. Heard is directing "Yuan" for 

Allied Artists' release. 

^\\lJ/i/WÔ^^ maximum'light 

^ 

V^BOONTON, N. Evn/y Disfr/bufed 

J. 

-Blumberg Brothers Inc., Phllodclphia—Lombord 37240 

Notional Thcotre Supply, Philodolphro—Locmt 7-*156 

1 

Superior Theotre Equipmant Company, Philadctphio 


. . Herman 

. . John 

. . John 

. . Barbara 

. . Kennywood 

. . The 

. . 

. . 

. . 

. . . KDKA-TV. 

. . . Al 

. . 'When 

. . The 

. . Joe 

. . Within 

. . Booker 

; 

June 

. . 

PITTSBURGH 

Dobert S. "Bob" Higgins. Beaver Falls exhibitor-manager 

for many years, copped 

the Republican nomination for a seat on the 

city council there and will stage a votegetting 

campaign prior to the general election. 

Bob has been a civic leader at Beaver 

Falls for as long as he has resided there and 

is the best known showman in the Beaver 

Valley Fabian, a recent graduate 

of the University of Pittsburgh, has betn 

appointed student booker at the new UA 

exchange Dohmlo. Shea circuit 

artist at local Fulton, has been busy at 

the 

A.shtabula, Ohio, painting lobby murals in 

that city's Shea Theatre . Sun-Telegraph 

want ad department arranged a fiveday 

tie-up with "Sweet Smell of Success." 

featuring reproductions of Burt Lancaster 

in film costumes for identifications, with 

savings bonds and theatre tickets 

offered. 

Opening night of "Silk Stockings," inaugurating 

the 12th season of Civic Light Operas 

in Pitt Stadium Monday (24) was rained out. 

This week's show is the 95th production of 

CLO . 'Vallin, UA auditor, completed 

duties here and departed for the far west . 

The 20th-Fox tradescreening of Pat Boone's 

initial film appearance, in "Bernardine." 

brought out the largest audience in years. 

This company will tradescreen "God Is My 

Partner" July 1 and "The Abductors" July 

2, each timed for 1:30 p.m.. according to Nat 

Rosen, manager . Park scored 

something of a 60-year record Sunday i23,. 

when 4.5.000 people crowded into the funland 

for the free shows offered by the Lone 

Ranger, his horse Silver and the TV dog 

Lassie. 

Charles Sheftic, a director of the Peoples 

State Bank at Jennerstown for a dozen years, 

is this institution's new president. The Boswell 

businessman and theatre owner, who 

served extended terms on the council and 

school board there and who is well known in 

sports circles, said that his exhibition business 

was "sad." He and Mrs. Sheftic had 

just returned from New York where they 

went with daughter Mary Lee, a student at 

St. Mary's College, Notre Dame. Mary Lee 

and several dozen girl students embarked for 

a tour of eleven European countries, including 

a visit with Princess Grace of Monaco . 

John Sullivan, manager of the Airport Theatre, 

tiu-ned in the wallet of guitar-thumping 

Rusty Draper to the Allegheny County aviation 

director. The latter forwarded it to 

the entertainer, who had dropped the billfold 

containing more than $1,000 while attending 

a movie before flight time. 

Mary Civitarese closed the Strand Theatre 

in Pitcairn . Nichols was here to 

promote UA's "Sweet Smell of Success" . 

Somerset County District Attorney Frank A. 

Orban jr.. an exhibitor at Hooversville and 

Cairnbrook. was installed at HoUsopple as 

president of Connumach Lions Club in the 

Evangelical and Reformed Church. He served 

in the Pennsylvania Assembly prior to winning 

the D.A. post, which he has recaptured 

for a second term. 

In conjunction with the opening of WB's 

"The D.I." at the State Theatre, Johnstown, 

area Marines marked the occasion with 

special stage ceremonies. Tliese included the 

promotion of a first sergeant to sergeant 

major, with Mayor 'Walter E. Rose officiating 

and offering congratulations. T/Sgt. John 

Walther. former drill instructor at Parris 

Island. S. C. discussed his experiences as 

Penn Playhouse, Meadville's summer 

theatre, opened its eighth season, offering 

eight productions . the legislature 

adjourned. John G. Rainey. former 

local exhibitor and film salesman, found that 

his interim appointment on the Veterans commission 

ran out. 

WIIC, channel 11, this city's second VHF 

television station, is planning to be on the 

air August 15. 'WIIC will be a basic affiliate 

of NBC-RCA ... A formal petition asking 

that a fourth "regular" VHF-TV channel be 

allocated to Pittsburgh was filed with the FCC 

by attorneys for 'WENS, this city's only tTHF 

outlet, channel 16. which is expected to close 

down in two or three weeks and go off the air 

channel 2. soon will drop all 

networks programs except CBS city 

is giving the musicians union a of employment, 

lot 

having scheduled 92 park 

band 

concerts for the summer, all being "free" to 

the public 

... A three per cent reduction in 

trolley and bus service is in effect here for 

the summer, except that an increased service 

is operating to North. South. West View 

and Kennywood parks. 

Steve Rodnok jr. of Oakmont copped the 

Variety Tent 1 golf tournament for the second 

consecutive year. He took medal honors 

with a five-over-par 75 at the Green Oaks 

Country club. A member of Alcoma Country 

club and a prize winning golfer there, he operates 

indoor and outdoor theatres with his 

father and brother George ... A visitor was 

Zay Bass, former operator of the Family 

Drive-In near New Kensington, who directs 

an auto agency in Miami Beach . . . Jimmy 

Hendel, UA manager, was in New York to 

preview "The Pi-ide and the Passion," which 

will 

go out as an increased admission picture. 

Stanley Warner circuit notes: M. A. Silver, 

zone manager, attended the annual board 

meeting and inspection of the 'Will Rogers 

Memorial Hospital at Saranac last weekend 

Skegan. relief manager, is vacation- 

Pittsburgh Friends 

Fete 'National Newt' 

Pittsburgh—More than 50 film industry 

friends honored Newton F. Williams at a 

luncheon Thursday (27) at the Park 

Schenley. "National Newt" has retired 

after selling theatre supplies and equipment 

here for 43 years, the last 30 years 

with National Theatre Supply Co. His 

successor as branch manager for NTS 

is Harry Russell, who had served as a 

salesman under Newt for about 11 years. 

John J. Maloney, MOM central manager, 

served as toastmaster, and a number 

of the guest's old friends recalled 

"they knew him when" days and wished 

him well. Williams was designated as a 

completely honest fellow and good citizen. 

He said that he will vacation near 

St. Petersburg, Fla., for a month later 

this summer. 

ing . Baer prepared for foot surgery 

in West Penn Hospital ... A visitor from 

New York was former local circuit representative 

Jules Green, now Steve Allen's manager, 

who introduced his new bride . . . Phil Katz. 

after 14 years with the circuit here, joined 

the Goldman & Shoop ad agency to look after 

it.5 promotion and merchandising division . 

Jerry Lewis will come here to exploit "Delicate 

Delinquent" with a one-day personal 

appearance at the Stanley . Gus 

D?.vis vacationed. 

Jack Judd, Columbia manager, attended 

the A. Montague dinner in New York and 

visited the Will Rogers Hospital. Montague 

is Columbia vice-president and president of 

the hospital. Judd will return to his office 

Monday (24) ... Reports are that the Silverman 

brothers. Jake and Ike are retiring from 

exhibition at Hollidaysburg for the present 

but will continue their real estate business 

and developments from Altoona . . . Mrs. 

William G. Serrao. widow of the late New 

Kensington area exhibitor and businessman, 

has been continuing operation of the auto 

accessory and hardwâre business across the 

street from the Circle Theatre at New Kensington, 

which her husband and members of 

the Serrao family built and operated for a 

number of years. 

Charlotte Salisbury resigned duties at 

MGM and returned to her home in Dallas, 

where she had a job awaiting her at the U-I 

exchange . a few minutes the other 

day we chatted with Joe Yakos of the Belle- 

Aire Drive-In, Weirton Heights. W. Va.. and 

Tony Morocco, who was opening this weekend 

the newly constructed Bel-Aire Drive-In 

on Route 30 in the rear of his Blue Dell 

swimming pool, located between the twoscreen 

Greater Pittsburgh Drive-In and the 

Blue Dell Drive-In. Hope these two outdoor 

theatres similarly named, don't get their 

shows or statements mixed. 

George Rodnok, manager of the Harmar 

Drive-In here, was recuperating after being 

injured when an auto tire blew and his car 

smashed into a pole en route to a day of 

rest and fishing. He was thrown through 

the front window and 125 stitches were taken 

in his head and face and broken ribs had to 

be taped at the hospital. Lida Parker, sister 

of the Rodnok brothers. Steve jr., and George, 

with her family, is visiting here from their 

St. Petersburg. Fla.. home . . . Phyllis Marie 

Ponner. MGM boxoffice clerk, and Richard 

Vincent Smith were scheduled to be married 

Saturday in St. Stephen's Church. 

Case Is Elected to Board 

(RKO Theatres) 

Of List 

NEW YORK—Ralph E. Case, senior participant 

of Stevenson. Jordan & Harrison, 

Inc.. has been elected a director of List Industries 

Corp.. parent company of RKO Theatres. 

Case is active in the management 

consultant field and also is a director of 

South Norwalk Trust Co. and Bush Terminal 

Buildings Co. 

With the election of Case, the board of directors 

now consists of Theodore R. Colborn. 

William J. Durocher. David J. Greene, Dudley 

G. Layman, Albert A. List. Vera G. List. 

Royal B. Lord. A. Louis Oresman. A. H. 

Parker. Edward C. Raftery. Sol A. Schwartz 

and Case. 

John Wayne's son. Patrick, will star in 

Warners' "Frontier Frenzy." 

BOXOFFICE 

: 

29, 1957

Pittsburgh Airer Begins 

Will Rogers Campaign 

PITTSBURGH—The annual Will Rogers 

Memorial Hospital drive is being inaugurated 

this weekend at the local Maple Drivein. 

Jack Judd, Columbia Pictures manager 

and distributor chairman here, visited at the 

Saranac Lake institution last week and he 

was very impressed with the great improvements 

being made at the amusement industry's 

hospital and its new reseai-ch laboratories. 

He calls attention to the new policy of the 

hospital in now treating all chest diseases including 

tuberculosis and urges all members 

of the industry to participate in the fund 

drive for "our own" folks who need hospitalization. 

Campaign information is now available 

for the only film industry drive in 1957. 

the combined audience collection from the 

theatregoing public and the Christmas Salute 

from industry employes. M. A. Silver, local 

Stanley Warner circuit zone manager, is national 

exhibitor chairman for the drive. 

Literature for exhibitors and for the public 

will be distributed as needed to theatres 

in the area, Judd said. In 1956. Pittsburgh 

turned in $18,698.86 from the Christmas 

Salute, and S3,056.47 from audience collections. 

Jerry Lewis Winds Up Tour 

At Jersey City Stanley 

JERSEY CITY—Jerry Lewis will wind up 

his eastern tour on behalf of Paramounts 

"The Delicate Delinquent" Monday night (li 

with a personal appearance at the SW Stanley 

here. 

Jules Daniels, manager, is hoping Lewis 

will go for a stunt on the roof of the midcity 

theatre. Tentatively on the agenda, subject 

to the comedian's approval, is Lewis autographing 

a huge billboard five stories above 

the 

building. 

Arriving here from Hackensack and a personal 

appearance in the Oritani Theatre 

there, Lewis will be paraded through the 

business section in a motorcade, with state 

and city police escort. He will go on stage 

about 8:30 p.m., following the first showing 

of the film. 

A buffet supper and press reception in his 

honor will follow' backstage after his appearance. 

Lewis will go from Jersey City to New 

split his time between general executive duties 

and the development of new program properties. 

For the last 

two and a half years, Cott has 

been vice-president of DuMont Broadcasting 

Corp. and. prior to that association he was 

vice-president of 

National Broadcasting Co. 

Donora, Pa.. Drops Tax 

DONORA, PA.—SW Harris Theatre benefits 

with the city dropping its 10 per cent 

amusement tax. Grosses were depressed for 

the community's only remaining theatre and 

merchants and civic leaders prevailed upon 

city fathers to drop the levy. 

INDUSTRY PROFILE 

Boardwalk Manager Harvey Anderson 

Started His Career in 

ATLANTIC CITY—To a great many 

theatre managers their closest contact 

with Hollywood is 

the product they 

show on their 

Not so, 

screens. 

with Harvey Anderson, 

general 

manager of the 

Wielland Lewis 

- 

I 

f » 

theatres in this re- 

.sort. 

Anderson 

rted his picture 

^^H career in the Holly- 

,':K^H wood studios and 

worked east. 

Harvey Anderson Originally from 

Wilmington. Del., Anderson hit the 

Warner Bros, studios in the early 20s and 

secured a performer's contract. But after 

40 weeks, his contract ran out and his 

option was not renewed. This started 

him thinking about the exhibiting end of 

the business and when Anderson realized 

he wasn't going to get his footprints in 

tront of Sid Grauman's. he did the next 

best thing—he went to work for Grauman 

on the inside. 

This shaped a career which kept him 

managing theatres in Los Angeles, Detroit, 

Wilmington, Easton, Pa., Brooklyn 

and New York. 

His first visit to Atlantic City was as 

Promotional Ad Field 

Pays for Theatreman 

BEAVER FALLS. PA. — Established five 

years ago. the R. S. Higgins Agency here 

has prospered in the premium and promotional 

advertising specialties field. Operated 

by the managing director of the Cook-Anderson 

Theatres, Bob Higgins was the first 

to enter into this novelty advertising business 

in Beaver County. Now the R. S. Higgins 

Agency, 514 Seventh Ave., has area competi- 

cases, lighters, matches, noise makers, pens, 

magnetic bill clips, pencils, rulers, sweat 

shirts, trophies, vinyl items, wallets, etc. The 

theatre manager, after five years in the promotional 

field, says that business is good, especially 

in executive gifts, remembrance advertising, 

imprinted and personalized items. 

Church Services at Airer 

BUTLER. PA. — The Butler Council of 

Protestant Churches will open a series of 

summer outdoor church services June 30 at 

the Sky Way Drive-In. two miles west of 

here on Route 68. This fourth annual series 

will continue through September 1, with St. 

Mark's Lutheran Church as first host church. 

Hollywood 

a drummer in a college combo wluch 

played the old Beaux Ai-ts, long since 

torn down. He did his drumming at 

night w'hile taking business administration 

courses at Goldie College in Wilmmgton. 

In the combo with which he fust 

visited the resort were tw'o other promising 

by the name of Doisey 

youngsters, His next return to Atlantic City was m 

1933. Assignment— theatre manager. 

Before settling with the present chain 

Anderson managed houses for Stanley 

Corp. of America, and the William Fox 

circuit. At the Brooklyn Fox his shows 

used to cost around $27,000 weekly, and 

the grosses were $75,000. Then came the 

Wall Street fizzle. 

In the reshuffle Anderson signed with 

the Wielland-Lewis chain which gave him 

the job of managing the Apollo Theatio 

on the Boardwalk, which had been converted 

from a stage house; in fact, one 

of the most famous in the business. He 

has been with the company since, and 

now manages its string of theatres heie 

Anderson and his wife live in neaiby 

Absecon. He Ls a member of Rotary and 

Ocean City Golf and Country Club. 

"Pleturn to Hollywood?" 

"Nothing doing," says Anderson who 

finds the lole of exhibiUii just as exciting 

I and demanding! as the one bcfoie 

the camel d-s 

Pa. Censorship Measure 

Dies With Adjournment 

HARRISBURG. PA. — The Penn.sylvania 

legislature adjourned last week without taking 

action on a state censorship measure. The 

bill had passed the Senate almost unanimously 

but did not reach the floor of the 

House and, therefore, died with the adjournment. 

The state solons are not scheduled 

to convene again until 1959. 

Meanwhile, a bill which would reduce admission 

taxes from ten per cent to five per 

cent has been sent to the governor and in- 

tion of five other premium-advertising businesses. 

York. 

Active manager of the Rialto Theatre and dications are that he will sign it Because of 

well 

Ted Cott Joins Executive 

known here for a number of years, Higgins 

lists advertising items in the thousands, been allowed to levy a tax up to ten per cent 

the Pennsylvania Enabling Act. cities have 

Staff of NTA in N.Y. 

from hundreds of manufacturers. Included on theatre admissions and approximately 300 

NE\V YORK— Tod Cott. a radio and television 

executive for more than 20 years, has doodle pads, emery boards, fly swatt«rs, gifts, to reduce the tax limit was spearheaded by 

are ash trays, calendars, balloons, badges, communities have been doing so Tlie drive 

joined the executive staff of National Television 

Associates. In his new post, Cott will 

group of Pennsylvania 

hats, caps, bonnets, incentive awards, key Ted Schlanger of Stanley Warner and a large 

exhibitors. 

Airers in Big Deal 

PITTSBURGH -The ten Associated circuit 

drive-in theatres have a $50,000 merchandise 

giveaway deal opening July 2. Morse super 

dial limed oak cabinet sewing machines, 

selling at $269.95 each, will be awarded in a 

contest at each of the outdoor theatres, each 

theatre also offering S4,000 in merchandise, 

approximately 100 items being included. In 

the fall, indoor houses of Associated will feature 

similar deals. Patrons sign a card with 

their name, address and telephone nunibi 

and drawings for lucky winners follow 

BOXOFFICE June 29, 1957 

E-y

^

HOLLYWOOD 

illolliitvuod 

VIEWS PRODUCTION CENTER 

Of.ncc— Sjutt' 219 at 6404 Hollywood Blvd., Ivan Spear, Western Managei 

'Passion' Premiered 

In 'New' Wilshire 

HOLLYWOOD—Producer Stanley Kramer 

bypassed a glamor premiere for his "The 

Pride and the Passion" Friday (28). However, 

the picture bowed in a refurbished Pox Wilshire 

Theatre, which closed a week before the 

showing for painting, recarpeting and new 

projection lighting. 

Pi-ices of tickets for the special showcasing 

at the Wilshire ai-e $1.50 general for matinees, 

up to $2.40. 

Filmcraft to Continue 

Filming Marx TV Show 

HOLLYWOOD- For the eighth con.secutive 

year, Filmcraft Productions will film the 

Groucho Marx show. You Bet Your Life, for 

NBC television. Thirty-nine more half-hour 

programs will be shot beginning in September, 

with Robert Dwan and Bernie Smith again 

directing. 

U-I actress Joanna Moore has been borrowed 

by Revue Productions to play the 

lemme lead in "The Joan Lebec Story," first 

of the company's Wagon Train series of onehour 

filmed television shows to start in September. 

Miss Moore recently completed a 

featured role in U-I's "Flood Tide," with 

George Nader and Cornell Borchers. 

George Zuckerman Named 

To Screen Writers Board 

HOLLYWOOD — George Zuckerman has 

been appointed a board member of the 

screen writers branch of the Writers Guild 

of America West to fill the vacancy created 

when Frank Nugent was elected president. 

Other appointments made by the board 

are Daniel Fuchs, renamed chairman of the 

credits committee, with Herb Meadows as 

vice-chairman: Winston Miller, chairman of 

the finance committee, and Frank Nugent, 

Jesse Lasky jr., Hei'bert Baker, Leonard 

Spigelgass and Ken Englund as delegates 

the Motion Picture Industry Council. 

Mitchum Slates 3 for UA 

HOLLYWOOD—Robert Mitchum and Arthur 

Krim. president of United Artists, announced 

a new three-picture deal between 

Mitchum's DRM Productions and UA. First 

film under the pact will be "Jack o' Diamonds," 

starring Mitchum. with a September 

shooting date scheduled. The other two pictures 

will be announced later. 

to 

Robert J. Gurney Moves 

'Beau' Benefit Guests 

His Firm From New York 

HOLLYWOOD— A newcomer to the local 

independent production scene is Robert Invited to Party 

J. 

Guniey, who has moved his Gumey Pro- 

HOLLYWOOD—Patrons who contributed 

ductions from New York and announced four 

films on his 1957-58 schedule. 

First will be "Fever Heat," from the Angus 

Vickers novel about stock car racing, to be 

followed by "A Law for the Lion," a novel 

of legal firms in Manhattan by Lewis Auchinclass. 

Also on the Gurney production slate are 

"Blood for the Root." based on Jay Williams' 

historical novel, "The Good Yeoman," and 

"Thin Edge of "Violence," a murder melodi-ama 

by William O'Farrell. 

Gurney to date has produced three pictures, 

"Edge of Fury," which will be released 

this fall by United Artists, and two for 

American International, "Invasion Saucermen" 

and "Reform School Girl." 

Cited as Films of Month 

By So. Calif. MP Council 

HOLLYWOOD—Cited as outstanding films 

of June by the Southern California Motion 

Picture Council were: "Love in the Afternoon," 

Allied Artists: "Seven Wonders of the 

World," Stanley Warner's Cinerama Corp.; 

"Saint Joan," an Otto Pi-eminger production 

for United Artists release : "The Lonely Man," 

Paj-amount: "Tarzan and the Lost Safari," a 

John Croyden production for MGM: "Wayward 

Bus," 20th Century-Fox: "A Face in the 

Crowd," Warner Bros., and "The Midnight 

Stoi-y," a Robert Arthur production for U-I. 

The pictures all received SCMPC awards at 

a meeting presided over by Mi-s. William A. 

Burk, president of the council. 

Lenora Hornblow Novel 

Purchased by 20th-Fox 

HOLLYWOOD — 20th Century-Fox purcha.sed 

Lenora Hornblow's latest novel. "The 

Love Seekers," and assigned it to Charles 

Brackett for future production. 

Novelist Hornblow, wife of producer Arthur 

Homblow jr., backgrounded her story 

in New York, with a young girl enamored of 

a married man as the central theme. 

New AA Brazil Branch 

NEW YORK—Allied Artists do Brazil, Inc., 

a subsidiary of Allied Artists International, 

has opened a new branch in Belo Horizonte, 

Brazil. Lysis de Freitas has been named 

branch manager by Norton Ritchel. president 

of the international company. Allied Artists 

now has four offices in Brazil. 

$25 to attend the charity premiere of Paramount's 

"Beau James" will be rewarded with 

an after-theatre supper party hosted by Lena 

Home at the Ambassador Hotel's Cocoanut 

Grove on July 2. 

Sponsored by Mount Sinai Hospital and 

Clinic, for which institution the benefit premiere 

is to be given earlier that evening at 

the Paramount Hollywood Theatre, the affair 

is planned as a gala lormal attire event. Bob 

Hope and "Vera Miles, stars of "Beau James," 

will be on hand tliroughout the evening. 

TV Emmy Committee 

Members Appointed 

HOLLYWOOD— Harry Ackennan. Academy 

of Television Arts and Sciences president, 

disclosed that together with co-chairmen 

Wayne Tiss and Jack Webb, a key awards 

structure committee has been lined up. The 

committee consists of representatives from 

each of the ten Academy membership groupings, 

plus three from the networks, two from 

local stations, one from local board steering 

committee, and the president, ex officio. 

Ti.ss and Webb will represent executives 

and performers, respectively, on the Emmy 

committee. Guy Delia Cioppa is CBS representative: 

Alan Livingston. NBC: Earl Hudson, 

ABC: Robert Tyler Lee. art directors; 

John Frankenheimer, directors: Harry 

Lubcke. engineers: Hal Hudson, producers; 

Lucien Andriot. cameramen; Danny Landres, 

film editors: Paul Weston, musicians; Coles 

Trapnell. 

writers. 

Consolidated Franchise 

Permafilm Processor 

NEW YORK—Consolidated Film Industries 

has become a franchise Permafilm processor 

and will make the film preserver available 

at its New York, Fort Lee, N. J., and Hollywood 

laboratories. 

The deal was arranged by Douglas T. Yates, 

vice-president of Consolidated, and Paul N. 

Robins, executive vice-president of Permafilm. 

The process protects negatives, fine 

grains, dupes and release prints 

Title Changes 

Law of the Trigger (U-Ii to POINT OF 

DECISION. 

Girls Reform School iCarmel Productions 

i 

to REFORM SCHOOL GIRL. 

June 29, 1957 W-1

. . Metro 

: June 

U-I Far East Meeting 

July 9-12 in Tokyo 

NEW YORK—Universal-International will 

hold its 1957 far eastern sales conference in 

Tokyo July 9-12 with Americo Aboaf, vicepresident 

and foreign general manager, presiding. 

He is now on a world tour of 

branches. 

David Lipton, vice-president, will represent 

the studio and supply the latest product 

information. Arthur Doyle, supervisor of the 

Par East, will head the divisional headquarters 

contingent. Also present will be William 

Broun, managing director for Japan and 

conference host, and Paul Fehlen, Far East 

head auditor. 

Group business sessions have been set for 

July 10 and 11. The remainder of the time 

will be devoted to individual conferences and 

screening of 1957-58 product. 

Far Eastern managers attending will be 

Geoffrey D. Boret from India, Quintin S. 

Mariano. Burma: Henry Sayers, Pakistan; 

Charles Y. Zue, Formosa: Ginarn Lao, Hong 

Kong: Maurice Casey. Philippines: AJvin 

Cassel, Singapore: Leo C. de Jesus, Siam, and 

Melarkode N. Hariharan, Indonesia. 

Others will be Giichiro Nakatani, Japanese 

general sales manager: Makoto Herri, 

chief salesman, and Kiyotaka Ugawa, publicity 

director. 

^'XêcutiojR ^fuiAAele^l 

East: Producer-director Melvin Frank will 

scout Broadway talent for his next film. "The 

Jayhawkers," which he will write, produce 

and direct for Paramount. 

East: U-I President Milton R. Rackmil 

planed to New York for a week of conferences 

with studio executives. 

West: Paramount eastern production Manager 

Russell Holman is here on studio business. 

West: George Weltner, head of Paramount 

sales, is here from New York for parleys with 

studio executives. 

East: Pa:-amount President Barney Balaban 

planed to New York and then to Paris 

after a series of business conferences in 

Hollywood. 

Buys 'Secret of Tower' 

HOLLYWOOD—An original story by Walter 

L. Bennett, "Secret of the Tower," was 

bought by Edward Finney Productions for 

independent filming. Herbert Niccolls is doing 

the screenplay and will function as dialog 

director, with Bennett set to serve as associate 

producer. 

Willard C. Ricord Sr. Rites 

LOS ANGELES—Masonic funeral services 

were held Friday t21i for Willard C. Ricord 

sr., chief projectionist at the Fox West Coast 

screening room, who died Tuesday

. . Another 

June 

. . 

m 

Four Stories Acquired 

By Filmmaking Units 

HOLLYWOOD—Four story properties 

found their way into the hands of filmmaking 

units during the week. 

To Hal Wallis went "Career." a New York 

stage play by James Lee, and the opus will 

be brought to the screen for Paramount release. 

It concerns a man obsessed by the ambition 

to become a great acting success. Lee 

was booked to prepare the screenplay . 

Gramercy Pictures, the independent unit 

headed by Arthur Gardner, Jules Levy and 

Arnold Laven, purchased film rights to the 

life story of the Marine hero, Guy Louis 

Gabaldan. subject of a recent This Is Your 

Life TV show. Gabaldan is credited with 

having captured more Japs singlehanded than 

anyone else in World War II . . . Producer- 

director William Berke acquired film rights 

to John McPartland's new novel, "Lost Missile," 

and scheduled lensing to begin in mid- 

August independent, Sol Baer 

Fielding, picked up "The Lonely Alto," a 

short story by Merrilyn Hammond, and will 

film it as a musical. 

Michigan Court to Rule 

On Marquee Ordinance 

DETTROIT—Tlie constitutionality of the 

sign and marquee ordinance of the city of 

Highland Park is to be argued at the October 

term of the Michigan Supreme Court, upon 

appeal by Ver Hoven Chevrolet against a 

decision by Wayne County circuit court Judge 

Miles N. Culehan upholding the ordinance. 

The ordinance itself was passed some five 

year.'; ago and gave that period of grace for 

the disposition of conflicting signs, which is 

the reason for action being taken at this 

time. 

The ordinance bars, anywhere in the city, 

signs projecting more than 12 inches over 

sidewalk, street or alley. Theatres and hotels 

are allowed to have marquees or fixed awnings 

up to six inches from the outer curb 

line, and they may also have fixed supports. 

Some provision for special council approval 

is included. 

According to Crawford S. Reilley, assistant 

corporation counsel, the ordinance does not 

conflict with existing theatre marquees, and 

no action has been taken officially to fight 

the ordinance by any exhibitors. The prohibition 

against projecting signs does, of 

course, apply to the theatres, some of which 

formerly had .such signs. 

Albert Zugsmith Readies 

Three for Lensing at MGM 

HOLLYWOOD — Havm;; recently joined 

MGM as an independent. Producer Albert 

Zugsmith is preparing three properties for 

lensing this year. Writer George Beck has 

been signed to develop a treatment based 

on the Biblical story of "Adam and Eve." An 

untitled fiction story about an old man who 

regresses in age and physical appearance to 

the age of eight is being written by Oscar 

Brodney. 

Third project, an original by Zugsmith, is 

"How to Break Into the Movies." Robert 

Smith is doing the screenplay. 

M. 1 O grey flannel .suiter is producer Stanley 

p«| Kramer. 

Quite to the contrary, he takes shai-p 

issue with the Madison Avenue gentry which 

believes that the 

-j=afr^,.:;^y.. 1 public's taste in enter- 

t a i n 

^^^^^ m e n t can be 

^pimi^^ gauged through the 

^^ utilization of "slide 

^^^jk 

V 

- 

rule and qualitative 

analysis of spot-check 

phone calls." 

M Kramer, who has 

'W uiven the theatrical 

"^ motion picture screen 

'A \ 

'''-'ch popular and prof- 

L; A. - A. liable photoplays as 

"The Champion," "The 

tiinlcy Kramer 

Caine Mutiny' and 

"Not As a Stranger," among many others, 

has always been a staimch advocate of what 

he terms "house-to-house salesmanship." 

After consulting with a representative crosssection 

of key exhibitors throughout the 

country, preparatory to the release of his 

current screen venture, he is more convinced 

than ever that his opinions are sound. 

Tliat picture, as is well-known by now, is 

"Tlie Pride and the Passion," Gary Grant- 

Frank Sinatra-Sophia Loren starrer, which is 

just debuting. At the risk of being repetitious, 

it might be pointed out again that Kramer 

based the Technicolor-VistaVision opus on a 

widely-read story by C. S. Forester and .shot 

it on location in Spain at a cost that reportedly 

is close to $4,000,000. No quickie, 

"The Gun" took two and a half years from 

inception to completion, including six months 

of actual camera work. The historical drama, 

dealing with the Spanish war of independence 

in 1810, will be released by United 

Artists. 

In Kramer's book, "House-to-house salesmanship 

means showmanship selling by the 

producer and the distribution organizationgood, 

old-fashioned ballyhooing and ticketbuyer 

awareness based on smart promotion, 

smart merchandising, smart advertising 

placement, and day-by-day exploitation. It 

is not the slide-rule and qualitative analysis 

of the new trend of media analysis prevalent 

among Madison avenue agencies and bistros, 

where trends and tastes are measured by the 

yard, bushel, or phone call replies, depending 

upon which of several analysis methods are 

employed." 

Claiming that much of television suffers 

from over-study and under.showmanship, 

Kramer feels that the tried and true methods 

of roadshow, hammer-and-tongs promotion, 

based on sound exploitation and publicity 

principles, is 

w-hat atti-acts customers to theatre 

turnstiles. 

"You can't out-guess the public." Kramer 

declared. "Media analyses have their place 

in modern business in finding out what kind 

of detergent or cornflakes a woman will buy. 

and where. But you can't whip up a set of 

statistics w^hich will tell you how to showcase 

a given picture for maximum boxoffice 

results. 

"The day of the producer who puts reels 

under his arm and gets out and sells is still 

with us. Who else but the producer knows 

he's selling the best product in the world? 

Statistics and cross-indexed spot reactions 

not bring another dollar to the boxoffice. 

will 

A picture will .sell if the maker is sold on his 

own effort, and if he enthuses his associates 

with the will to .sell what he's offering. 

"A tradepaper recently recited the doleful 

news that researchers were replacing showmen 

in the TV field. In my opinion that 

bodes no good for that phase of the entertainment 

world. A researcher may be able 

to tell you which cake mix tastes sweeter, 

batters up easier, or bakes better—but it 

still takes a bright wrapper and showmanship 

to sell the contents." 

If one is to judge by past performances, 

entirely logical is the assumption that in 

"Pride" Kramer has a sterling package of 

entertainment even unto the "bright wrapper." 

If those who distribute and exhibit it 

will now treat it to the good old-fa.shioned 

showmanship that the film fabricator so 

ardently and articulately advocates, there 

appears no reason why it shouldn't develop 

into one of the season's most successful releases. 

Apparently geographical 

limitations are no 

deterrent to the time-honcred pastime of 

making Hollywood the whipping boy for all 

of the world's ills. 

From far-off Korea came a recent and 

particularly ridiculous demonstration. News 

dispatches inform that that nation's president. 

Syngman Khee. presided at ceremonies 

honoring those of .American Indian blood 

who died on the battlefield during the Korean 

conflict and, during those ceremonies, uncorked 

a wild swing at one of Hollywood's 

staple celluloid products, the cowboy-and- 

Injun action drama. 

Rhee called upon V. S. producers to "stop 

making films that show American Indians 

being killed by white men" because it is "very, 

very unwise and inhumane," and because 

according to the Korean leader— "the Communists 

are making use of such films to back 

up their claims that the .Americans are a 

colonial 

power bent on enslaving the colored 

races." 

The blast quickly resulted in official action 

when Korea's education ministry imposed a 

cen.sorship ban on "movies showing mistreatment 

of .American Indians and reflecting 

colonialist thinking." 

If Holl.>'wood permitted itself to be influenced 

one iota by such obviously fallacious 

reasoning, few indeed would be the themes 

upon which motion pictures could be based. 

There could be no yams treating with the 

.American Revolution, the Civil War. the 

Foreign Legion, the Bengal Lancers, etc., ad 

infinitum. 

And to render the Rheean censorship the 

more ironical and resented is the fact that 

it is imposed by the head of a stat« which 

was saved from extermination by billions of 

.American tax dollars, an above-average proportion 

of which were paid by people Ip '>i 

motion picture industry. 

BOXOFFICE : 

29. 1957 V

. . . Over 

. . President 

. . Honoring 

. . 

Island/ 'Corral' Pace 

Upbeat LA Grosses 

LOS ANGELES — Adhering to pattern, 

(Average Is 100) 

Beverly Canon The Magnificent Seven (Col. 

Infl) 95 

Carthay Circle Around the World in 80 Days 

(UA), 27th wk 380 

Chinese— Island in the Sun (20th-Fox), 2nd wk. 260 

Egyptian, Hillstreet— Love in the Afternoon (AA) 135 

Rey—Âlbert Schweitier (DeRochemont), 5th wk. 50 

El 

Fine Arts The Monte Carlo Story (UA) 105 

Four Star Loser Takes All (DC A), The Widow 

2nd wk 45 

Fox Beverly, Hawaii, Orpheum The Lonely Man 

(Para); The Buster Keaton Story (Para) 80 

Hollywood, Los Angeles, Loyola, Ritz Bernardine 

(20fh-Fox), Lure of the Swamp (20th-Fox) 85 

Ins, Uptown, Warners Downtown 20 Million Miles 

to Earth (Col); The 27th Day (Col) 125 

Pontages Something of Value (MGM), ,110 

3rd wk. 

Paramount Downtown, Vogue, Wiltern The D.I. 

(WB); The Counterfeit Plan (Vv'B) 105 

Paramount Hollywood—Gunfight at the O.K. 

Corrol (Para), 4th wk 1 50 

Vogabond Dressmaker (Moyfair), 2nd wk 115 

^The 

Worners Beverly The Ten Commandments (Para) 

32nd wk 145 

Warners Hollywood The Seven Wonders of the 

World (Cinerama), 3rd wk 200 

"80 Days' Still Clicks 

At Denver Tabor 

DENVER—"Around the World in 80 Days" 

was still clicking along at the Tabor, where 

it went into its seventh week. Others holding 

over included "Johnny Tremain" at the 

Aladdin: "Island in the Sun," for its third 

at the Centre; "Bernardine" with "Lure of 

the Swamp" at the Denver, and "Something 

of Value" with "Last Man to Hang" at the 

Orpheum. Five drive-ins were added as first 

runs for the week. 

Aladdin 

Centre— 

Johnny 

Island 

Tremoln 

the Sun 

(BV) 

(20th-Fox), 

115 

..110 

in 2nd wk. 

Denham Gunfight ot the O.K. Corrol (Para), 

4th wk 100 

Denver Bernardine (20th-Fox); Lure of the 

Swamp (20th-Fox) 110 

Lakeshore Dnve-ln—Hot Rod Rumble (AA); Colypso 

Joe (AA) 115 

North, South Drive-Ins Monster Thot Challenged 

Vompire (UA) the World (UA); 125 

Orpheum Something of Value (MGM); Last Man 

to Hang (Col) 110 

Paramount The D.I. iWE); Counterfeit Plan 

(WB), 2nd 

Tabor—Around 

wk 

the World in 80 Days (UA) 

105 

6th wk 90 

Valley, West Drive-ins— Battle Hell (DCA); Bermuda 

Affair (DCA) 125 

'Sun' Outpulls Newcomers 

In 2nd Portland Week 

PORTLAND—"Around the World in 80 

Days" is still listed as the leader here, with 

a 300 per cent estimate at the Broadway. 

Broodway Around the World in 80 Days (UA)..300 

Fox—Island in the Sun (20th-Fox), 2nd wk 175 

Guild—Wee Gcordie (Times), 7th wk 150 

Liberty Something of Value (MGM) 120 

Orpheum The D.I. (WB) 125 

Paramount Tammy and the Bachelor .125 

(U-l ). 

•Island' Holds High at 175 

In 2nd Seattle Week 

SEATTLE — "Around the World in 80 

Days" continued to dominate Seattle, winding 

up its tenth record week with a terrific 

350. The second week of "Island in the Sun" 

and "Two Grooms for a Bride." at the Fifth 

Avenue, pulled a strong 175. Close behind, 

with 160, was "The D.I." and "Duel at Apache 

Wells," which completed its first w-eek at 

the Music Hall. 

Blue Mouse Around the World in 80 Days 

(Todd-AO), lOth wk 350 

"Around the World in 80 Days" continued Coliseum—The Garment Jungle (Col); Wicked As 

as the coin topper among the local first runs They Come (Col) 100 

Fifth Avenue Islond in the Sun (20th-Fox); Two 

Grooms a Bride i20th-Fox), 2nd wk as it grossed 380 per cent in its 27th frame. 

for 175 

Another hard-ticket attraction. "The Seven Music Box Tammy and the Bachelor (U-l), 

2nd wk 115 

Wonders of the World," was in second place, Music Hall The D.I (WBj; Duel ot Apache 

Wells (Rep) registering 200 in its third canto. Most outstanding 

160 

among the regular, non-reserved 

seat features was "Island in the Sun," scoring 'Island' Is a Sturdy Bower 

With 150 at Frisco Fox 

260 in its second week. Overall theatre patronage 

locally was up considerably over the SAN FRANCISCO—The opening of "Island 

previous week's take in addition to presenting in the Sun" at the Fox Theatre rated high 

for the week with 150 per cent. Second spot 

a much brighter picture than it did for the 

honors went to the opening of "Joe Butter- 

parallel week a year ago. 

fly" at the Golden Gate with 110 per cent. 

Fox Island in the Sun (20th-Fox) 1 50 

Golden Gote—Joe Butterfly (U-l) 110 

Paramount Gunfight at the O.K. Corrol (Para), 

3rd wk 100 

Francis 80 

St The Garment Jungle (Col), 2nd wk... 

Wortield The Seventh Sin (MGM) 80 

Art Chain Takes Over 

Rilz at Memphis 

CLEVELAND—Edward Shulman, who in 

as.sociation with Louis Sher of Columbus has 

proved that there is a vast and growing 

audience for art films if properly presented, 

has acquired the Ritz Theatre, Memphis, as 

the eleventh link in the Little Art Theatres 

circuit. 

The Ritz has been operated about three 

years as the only art theatre in Memphis 

by Jack Katz, who is now leaving the film 

business. "The theatre," Shulman said, "will 

be remodeled with a coffee lounge, elmlnation 

of all concessions, and with decorations in 

the living room style that has been so popular 

in our other theatres where patrons gather to 

discuss the various phases of our programs. 

living at Highland Park, 111. 

Bert Henson Is Promoted 

To Theatre Service Post 

KLAMATH FALLS, ORE.—Bert Henson, 

division manager of Klamath Theatres for 

the last five years, has been promoted to 

head of the booking department of Theatre 

Service Agency, according to Lloyd Lamb, 

general manager. 

Lamb, also a foi-mer Klamath Theatres 

manager, said that J. E. "Bif" Gellatly will 

succeed Henson in charge of the Klamath 

in charge of the Klamath Falls operation. 

Gellatly has been manager of the Esquire 

and has been with the George Mann theatre 

group for 15 years. 

LOS ANGELES 

Tn the forecourt of the Egyptian theatre, 

Manager C. Michaeljohn has reconstructed 

a French cafe, complete with roving 

musicians, to exploit "Love in the Afternoon" 

at Loew's State, Manager Mark 

Hendricks has come up with a sidewalk gimmick 

to tout "Gunfight at the O.K. Corral." 

Using life-size cardboard replicas of Burt 

Lancaster and Kirk Douglas, with the faces 

cut out, Hendricks snaps pictures of passersby 

who stop to place their own faces in the 

holes and then gives them the finished 

photos. 

Elmer C. Rhoden, president of National 

Theatres, is in Kansas City on a combined 

vacation and business trip ... J. Arthur 

Rank's western division manager Seymour 

Borde and Mort Goodman, who represents 

Rank in the west, planed out for San Francisco 

in connection with campaign plans on 

forthcoming Rank films in northern California 

... Ed Hunter, head of GUboy, film 

servicing company, headed for Chicago to 

confer with toppers ot the newly formed Air 

Dispatch, Inc. . of Paramount 

Film Distributing Corp., George Weltner 

planed in from New York for a wêek of studio 

conferences. 

Booker Mildred Roth, Pacific Drive-Ins, 

went to the Thunderbird Hotel, Las Vegas, 

on the trip awarded her as a winner in the 

first quarter of the National Film Service- 

Walt Disney sales contest . Herman 

Wobber, who retires as west coast head 

of 20th-Fox distributors, film buyers Bert 

Pirosh and Pete Lundgren: Frank H. Ricketson, 

general manager of National Theatres, 

and Morrie Sudmin, 20th-Fox exchange head, 

planed to San Fi-ancisco to attend a testimonial 

luncheon. 

Vacationing in Mexico is M. Spencer Leve, 

"Steve EUy of Columbus, who remodeled all southern California division manager of Fox 

West Coast Theatres, with his wife Helen . 

of our other theatres, has been awarded the 

contract to remodel the Ritz which will be John E. Lavery, aide to Leve, returned to his 

closed briefly, reopening about July 10 under 

the management of Nelson McNaughton, who 

desk after a vacation in Yosemite and Lake 

Tahoe . . . Word comes from Honolulu that 

now temporarily replacing Nicola Jacobellis William A. Callaway, former wêstern district 

is 

at the Heights Art Theatre, Cleveland, while manager for United Artists, died there Saturday 

(22). He was with UA in Los Angeles 

the latter is in Europe visiting the film 

Paul Scherer, assistant 

capitals and looking over the future film from 1941 to 1951 . . , 

situation." 

treasm-er of National Theatres, is back at 

The other art theatres operated by the his office following several weeks' illness. 

circuit are located in Detroit, Columbus, 

Louisville, 

waukee 

dition to 

Denver, Toledo, Kansas City, Mil- 

William 

and 

Brogdon Dies 

Yellow Springs, Ohio, in ad- 

Cleveland. 

LOS ANGELES—Private services were held 

In order to be more centrally located for Monday 

Connor 

(24i 

Brogdon. 

at Forest Lawn for 

former staffer 

William 

supervision of the chain, Edward Shulman 

on daily 

has moved from Cleveland to Chicago and is and weekly Variety, who died Thursday (20 

ot a heart condition. Associated with Variety 

for 24 of his 48 years, Brogdon is survived 

by his wife Flavia and their son William C. 

ji'. 

Ray Walston to 'Pacific' 

HOLLYWOOD- Ray Walston has been 

signed by producer Buddy Adler and director 

Josh Logan to re-create his stage role in 

20th-Pox's picturization of Rodgers and Hammerstein's 

"South Pacific." He joins a stellar 

cast including Mitzi Gaynor, Rossano Brazzi, 

John Kerr and Juanita Hall. 

StaiTing George Montgomery Allied Artists' 

"New Day at Sundown" will be produced by 

Scott R. Dunlap. 

W-4 BOXOFFICE June 29, 1957

. . . The 

. . Al 

. . The 

. . The 

. . Ike 

SAN FRANCISCO 

TTarzan is still superman at tlie boxoffice. at 

least at the Harding Theatre where three 

of the jungle adventures were booked together 

on one program. Playing on a Sunday, 

the Harding enjoyed its biggest gross in five 

years according to Stanley Watson, manager. 

The titles were Tarzan's Hidden Jungle, Tarzan's 

Savage Fury and Tarzan and the She 

Devil. Gordon Scott did the tree swinging in 

the first while Lex Barker was seen as the 

muscular hero of the second two. Watson 

reported he had one disgusted and disappointed 

antique film fancier, who complained, 

"I thought I was going to see Elmo Lincoln," 

(The original Tarzan of early movie days.) 

celebrities here last week included Roy 

Rogers, Jean Seberg who was in town marking 

time until "Bonjour Tristesse" starts, and 

actress Rosemary DeCamp who returned to 

Mills College reunion . . . Charles Doty, Fox 

West Coast Theatres, was in the St. Francis 

Hospital for observation . mother of 

Mark Ailing, manager of the Golden Gate 

Theatre, suffered a stroke. 

Jack Lecwood, AA publicist from the studio. 

was in to work with Mark Ailing, RKO 

Golden Gate, and publicist Joe DeVictoi-ia, 

on "Love in the Afternoon," due at the Gate 

on July 3 ... E. I. Rubin, the popcorn man, 

returned from a business trip through the 

north . Adolph, city manager for Parsons 

circuit in Sacramento, was in town. 

Word is that John Parsons will take over the 

operation of Hardy's El Presidio Theatre in 

San Francisco and run it under an art 

policy. 

The Auburn Drive-In at Auburn reopened 

Midway Drive-In at Reno is undergoing 

a remodeling job. New projection and 

concession buildings are being planned as well 

as additional car capacity . Hobbles 

was in town from his King City Reel Joy on 

his way to a Canadian vacation . . . Frank 

Harris, manager at United Artists, was In 

New York for briefing on his post as chairman 

for northern California's Will Rogers 

drive. 

The \VB annual picnic was a gala affair 

. . . Bill Lanning, Columbia office manager, 

was vacationing . U-I exchange has 

as yet announced no replacement for Ray 

Haberland, booker, who is leaving to go with 

WB here, or booker Eddie Averell who resigned 

to go to the Fox exchange as head 

shipper. 

Rev Kniffer, 20th-Fox, who will take over 

as western district manager on the retirement 

of Herman Wobber, was In town huddling 

with local Fox executives Sam 

. . . 

Gardner, MGM manager has joined Variety 

Tent 32 here. Also to be inducted as new 

members are Chan Carpenter, buyer, and 

Phil Harris, district manager of West Side 

Valley 

circuit. 

The Variety Clubs of Northern California 

held a giant testimonial luncheon for Herman 

Wobber. retiring after 60 years in show 

business, at the Sheraton Palace Hotel Wednesday 

(261. Wobber. who steps down July 

1 after 25 years as western division manager 

for 20th-Fox, was feted by the top exhibitors, 

distributors and film salesmen in 

BOXOFFICE 

the west. 

State, City and Industry Leaders 

Salute Herman Wobber in Denver 

RKO Theatres Win Bids 

For 'Silk' in Twin Cities 

MINNEAPOLIS — As a result of newly 

started competitive bidding among Twin 

Cities theatres, the Minneapolis and St. Paul 

RKO Orpheums for the first time will be playing 

an MGM picture, "Silk Stockings," day 

and date, starting July 17. 

It was the RKO Theatres that demanded 

the right to bid competitively for product for 

their two Minneapolis and one St. Paul downtown 

first run houses. 

Previously, under a split arrangement, 

MGM and 20th-Fox releases went mostly to 

the United Paramount theatres and occasionally 

to the independent Twin Cities Worlds 

and Gopher. The RKO Theatres confined 

tliemselves to Warner Bros., U-I and Columbia 

product for almost the entire part. 

The first 20th-Fox picture to be bid on by 

the RKO Theatres, as well as by the other 

companies, for the Twin Cities is "A Hatful 

of Rain." 

St. Louis Circuit Drops 

Suit Over 'The Mutiny' 

ST. LOUIS—Tlie antitrust .suit 

filed by the 

St. Louis Amusement Co. Oct. 27, 1954, against 

Columbia Pictures, Loew's, Inc., and Loew's 

State Theatre Co. was dismissed by the plaintiff 

in U. S. Judge George H. Moore's court 

May 29 without prejudice. This means that, 

if it so desires, the St. Louis Amusement Co. 

could reinstitute a similar action. Counsel 

explained that it was decided not to proceed 

with the litigation at this time. 

The .suit was instituted in an endeavor to 

restrain the defendants from exhibiting "The 

Caine Mutiny" at Loew's State Theatre in 

October 1954, instead of in the plaintiff's St. 

Louis Theatre. 

Buys O'Neill Drive-In 

O'NEILL, NEB.—Frank Sheffield of Denver, 

Colo., has contracted for the purchase of the 

O'Neill Drive-In here from R. V. Fletcher. 

The transaction has been pending for some 

time. The O'Neill Drive-In was built in 

1950 by Fletcher and has been operated by 

him since that time. He previously owned 

the Lyric Theatre at Hartington, Neb., which 

he operated for more than 30 years. C. E. 

Bradshaw, previously associated with Sheffield 

in other enteiisrlses, will manage the 

drive-in. Fletcher has not revealed his future 

plans, but will assist the new manager 

temporarily. 

Dallas Theatres Sold 

DALLAS, ORE.—The Majestic and Rio 

theatres here have been sold by C. A. Dunn 

to John Newton, a California exhibitor. Dunn 

ha.s other theatre interests in Washington. 

The Majestic and Rio have passed through 

the hands of several owners since they were 

sold by Je.sse Jones in 1951 to William Clavier. 

Newton plans to bring the theatres up to 

date and give them his personal supervision. 

The sale was handled by Theatre Exchange 

Co., Portland theatre brokers. 

DEN-VER—The governor of Colorado, the 

mayor of Denver, many local dignitaries and 

industry leaders joined to observe the 50th 

Will F. Nicholson, niavor of Denver; 

Mrs. Alex HarrLson, wife of the 'iOth- 

Fox general sales manager, and Stephen 

L. K. McNichols, governor of Colorado, 

visit with Herman Wobber, second from 

right, at the Denver testimonial luncheon 

in Denver. 

anniversary in the film business of Herman 

Wobber, western division manager for 20th 

Century-Fox at a testimonial luncheon June 

21. Wobber is retiring this month. 

The industry veteran was here for the 

world premiere of "Bernardine," which was 

adapted from a Broadway hit written by 

Mary Chase. Denver-born Pulitzer prize 

winner. The luncheon drew industry people 

from both coasts. 

In addition to Governor L. R. McNichols 

and Mayor Will P. Nicholson, the luncheon 

was attended by Alex Harrison, general 

sales manager for 20th-Fox: E. C. Rhoden, 

president of National Theatres, Inc.: Kenneth 

Lloyd, Salt Lake City branch manager for 

20th-Fox; Richard Fullgam, Denver branch 

manager; Palmer Hoyt, publisher of the Denver 

Post, and Jack Foster, editor of the 

Rocky Mountain News. 

Samuel G. Engel, former president of the 

Academy of Motion Picture Arts and Sciences, 

represented the studios, citing Wobber's long 

year's of service to the industry. Rhoden 

spoke for exhibition, and Duke Dunbar represented 

the Motion Picture Ass'n of America. 

Robert Seelig, president of Fox Inter-Mountain 

Tlieatres presided. Film stars Pat Boone, 

Terry Moore, Jeffrey Hunter, Dorothy Johnson 

and Richard Sargent who appeared at 

the premiere of "Bernardine" also attended 

the luncheon. 

SPECIAL 

TRAILERS 

FILMACK 

fEMmEMEMm 

'NUFf 

SED'l

. . . George 

. . Frank 

. . 

Henry 

. . Betty 

I 

2310 

. . Sam 

. . Al 

. . 

. . Pauline 

. . 

DENVER 

Caddie in the Wind" is being filmed at and 

around Canon City, with Robert Taylor 

and Julie London carrying the star roles. 

Others in the MGM western include Donald 

Crisp, John Cassavetes. Charles McGraw. 

Douglas Spencer. Richard Ei'dman, Stanley 

Adams. Jay Adler. Royal Dane . Reed 

of Reed Speaker Co. spent a week in Chicago 

and Kansas City on business. 

Pat Fielder, who wrote the script for 

"Monster That Challenged the World" and 

"Vampire." was in Denver for the opening 

of the films at the North and South drive-ins 

Mayo, former RKO booker, has 

resigned as representative of Harry Thomas, 

independent distributor, and is now booking 

at Dimension Pictures for Hal Fuller . . . 

Tom Parr jr.. booker at 20th-Fox. was in 

San Francisco on a vacation. 

The Monument View Drive-In. 350 cars, 

has been opened at Grand Junction. Ted 

Knox fui-nished the equipment . Fitter. 

UA division manager, and Ralph Clark, district 

manager, were in for conferences with 

M. R. Austin, branch manager, after which 

they took off for a managers' meeting in Los 

Angeles . Friedel. manager for MGM 

and regional chairman for the Will Rogers 

Hospital drive, went to New York for a meeting 

on the matter and to make a tour of the 

institution. 

Arlie Beery, district manager for Manley. 

writes he won the golf championship at the 

meeting of the New Mexico Theatre Owners 

of American convention at Santa Fe . 

Alice Dayton, secretary to the manager at 

Columbia, vacationed at home painting her 

house 

. Monaco, booker at Universal, 

and family went to Grand Lake on their vacation 

. Hall, secretary to the manager 

at Universal, vacationed. 

H. Neal East, Paramount western division 

FAN PHOTOS! 

PATBOONE^SALMINEO 

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I 

THEATRICAL ADVERTISING CO. 

Coss Detroit Mich. 

1, 

. 

manager, was in for conferences with Jim 

Ricketts. branch manager, and to attend the 

luncheon given by Fox Intermountain for 

Herman Wobber, retiring western division 

manager of 20th-Fox Hall, secretary 

to the manager at Paramount, vacationed 

at home entertaining relatives . 

S. E. Bolton is opening Red River, N. M., to 

films for the summer. 

Theatre folk seen on Filmrow included Jack 

Scales. Durango; Leonard Scales, Grand 

Junction; Gus Daskalos and Steve Nitse, Las 

Vegas; Virgil "Curley" Bohannon, Hatch. 

N. M.; Art Jolly and Dave Edwards. Salt 

Lake City; C. E. McLaughlin, Las Animas; 

Russ Dauterman, Cheyenne; Bernard Newman. 

Walsh, and Fay Gardner. Curtis. Neb. 

John Wilkinson Wins 

Variety Golf Match 

OKLAHOMA CITY—For the third 

year in 

a row, Johnny Wilkinson. Oklahoma City insurance 

man. won the annual Variety Club 

golf tournament, held at the Meridian Golf 

and Country Club. 

Winner of the $100 drawing at the club's 

dinner dance, held following the golf tournament 

at the Biltmore Hotel Civic room, was 

Leonard B. Reeve of Oklahoma City. Red 

Slocum. chairman of the drawing, reported a 

$3,819 profit, which goes to the Variety Club 

charity fund for its health centers. 

Some 48 golfers entered the Variety Club 

tournament. Bill Maddox and Jake Guiles 

tied for second place. 

To Shutter for Two Months 

OMAHA — Two long-time exhibitors announced 

recently they would be shuttered 

through July and August. They are Phil 

March, who operates the Gay Theatre at 

Wayne, and Mrs. Ann Schreiber. who has the 

Royal Theatre at Wisner. 

Parker, S. D., House Reopens 

PARKER, S. D—L. E. Jorgensen, proprietor 

of the Capitol Theatre here, has reopened 

the house which had been dark since December 

13 last year. Admissions are 50 cents 

for adults and 20 cents for children. 

With top musicians recording from the 

film. AA's "Love in the Afternoon" will have 

an unusual music promotion. 

SEATTLE 

HANDY

. . Jack 

P O RT LAN D 

Têan K. Mathews, 28-year-old manager of 

Ihe Fox Theatre, learned the hard way 

Sunday night i23i how it feels to look into 

the muzze of a revolver. Mathew.s and hi.s 

boxoffice cashier. Brenda M. Crabtree. 19, 

were left in the manager's office with their 

hands and ankles bound after two armed men 

entered the office at 10:15 p.m. shortly after 

the boxoffice closed. Miss Crabtree went 

to the mezzanine for a soft drink shortly after 

closing the boxoffice. While she was gone, 

the two men entered and compelled Mathews 

at gunpoint to open the office safe. The safe 

held $208. When the cashier returned, her 

hands were tied behind her back and her 

ankles were bound while she kiielt. Mathews 

was ordered to sit on the floor and his ankles 

were bound. The robbers opened Miss Crabtree's 

wallet and found S8 in cash which 

they didn't take. They inspected Mathews' 

wallet, which contained no money. Before 

leaving, they warned their victims; "Keep 

still for five minutes or we'll come back some 

night and shoot you." Mathews freed one 

of his and Miss Crab- 

hand and cut the rest 

tree's bonds. 

Allen Weider was in town working on "Man 

on Fire" and "Silk Stockings" scheduled for 

the Liberty . Leewood of Allied 

Artists breezed into Portland for the first 

time in ten years. He was working on "Love 

in the Afternoon" and brought a Fi-ench 

Motion 

"exploitation representative" here 

picture editors Herbert Larson, 

Oregonian, 

and Arnold Marks. Oregon Journal, attended 

the premiere of Stanley Kramer's 

"The Pride and the Passion" in Hollywood 

(261. 

Frank Breall, showman and Portland sponsor 

of Northwest Releasing, reported a neaisellout 

on Harry Belafonte, due for a one 

nighter at the Paramount Theatre (3,500 

seals) July 9- 

Herbert Grove to Retire; 

Career Started in 1906 

DAVENPORT, IOWA—A well-known Quad- 

City theatre manager, Herbert D. Grove, will 

retire July 1. Grove, at present, serves as 

district manager of the Tri-States Theatre 

circuit, managing houses in the Quad-Cities 

and Cedar Rapids. His district includes both 

the Fort and Rocket theatres in Rock Island. 

Grove took his present post in 1941. 

His career in show business started in 1906 

as a projectionist in Des Moines. He moved 

to Davenport in 

1913 to hold the same job in 

the former Casino Theatre and later took 

over its management. In 1916, he returned to 

Des Moines to manage the Family Theatre. 

During World War I. he served with the 

Medical Corps, Rainbow Division, for 20 

months in France. In 1919. he returned to 

Des Moines and later was transferred to 

Waterloo and Cedar Rapids. He took over 

management of the Fort Theatre in Rock Island 

in 1929. serving at the Fort until assuming 

his present post. 

Grove, his wife and daughter Marjorie, 

who has been his secretary since 1942, will 

move to the greater Houston area in Texas 

after retirement. A son Herbert jr. is a 

chemical engineer in Texas City. 

Money-Back Policy 

Attracts Patronage 

MINNEAPOLIS—Things here are almost 

reaching the point where you can go to the 

movies and if you don't like the show get 

your money back. That is. the theatre management's 

guarantee of "satisfaction or your 

money back" is becoming more and more 

commonplace. 

Exhibitors apparently feel that this is one 

way to help stimulate patronage and they 

it believed frequently helps the boxoffice. 

One particularly striking instance of its 

is success being cited that of the Campus, 

neighborhood art house, with "The Killing," 

which was shown downtown on a first run 

twin bill that drew poorly. 

At the Campus, however, with the management's 

guarantee and the promise of satisfaction 

or money back, the picture, shown 

alone, did sensational business. And not one 

patron asked for money back. 

The Terrace and Riverview, leading uptown 

houses, advertised they'd "cheerfully" 

refund the money to these witnessing "The 

Brave One," which pulled only mediocre 

patronage in its Loop first run, if those 

it is seeing didn't agree "it one of the 

best motion pictures" they've ever witnessed. 

On Mother's Day. a Sunday at that, the 

Minnesota Amusement Co. went several steps 

further and established a precedent here by 

admitting all mothers, young and old, free 

in the afternoon and evening to its two leading 

downtown first run theatres. Radio City 

and the State. 

Clark Theatre Service 

Moves to New Offices 

DETROIT—Clark Theatre Service, independent 

film buying and booking organization 

headed by William Clark, is moving to 

new headquarters at 707 Donovan BIdg. The 

new offices were specially designed to provide 

maximum efficiency in booking operations. 

This is the second move by a local buying 

service, following the recent move of General 

Theatre Service to the Fox Theatre building. 

Waukesha Avon Is Razed 

WAUKESHA, •WIS.—The last notice to be 

posted on the marquee of the once-plush 

Avon Theatre here reads "salvage for sale." 

L. F. Thurwachter, long-time operator of the 

43-year-old showhouse, is having the building 

razed in preparation for use of the site as 

a commercial property, although he has no 

specific project in mind yet. In 1947 Thurwachter 

had leased the Avon, along with the 

Park and Pix to Waukesha Theatres, but the 

Avon was shuttered about three years ago 

and had remained dark since. 

H. B. Arstein Transferred 

CLEVELAND—H. B. Arstein has been 

transferred as manager of the Lyceum Theatre 

to manager of the Avalon Theatre. The 

Avalon is one of the three Paul Gusdanovic 

houses recently acquired by General Theatres 

circuit, headed by S. P. Gorrel. Leonard 

Mishkind and Henry Greenberger. 

Three California locations will be used in 

the filming of Allied Artists' "The Rifle. 

RESEARCH BOREAU 

or 

MODERN THEATRE PLANNERS 

ENROLLMENT FORM FOR FREE INFORMATION 

The MODERN THEATRE 

PLANNING INSTITUTE 

825 Van Brunt Blvd. 

Kansas City 24, Mo. 

Gentlemen: 

Please enroll us m your RESEARCH BUREAU 

lo receive inlonnalion regularly, as released, on 

•he loUowing subjects ior Theatre Planning:

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Take advantage of the tremendous buying power of BOXOFFICE readers. 

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many buyers in your own territory who are always in the market for 

something. Practically every exhibitor you know reads BOXOFFICE. If 

you need help in wording your message, ask us. No charge. 

BOXOFFICE 

Published Weekly in 9 Sectional Editions 

BOXOFFICE :: June 29, 1957

: June 

Storm-Hit Drive-Ins 

Repaired, Opened 

Fox Midwest Prepares 

For Managers Rally 

KANSAS CITY—Fox Midwest Theatres has 

set a tentative date for its midwest managers 

convention, Tuesday and Wednesday, 

August 27, 28, in Kan.sas City. Both Elmer 

Rhoden sr., president of the parent company. 

National Theatres, and Fi-ank Ricketson 

jr.. general manager, are expected for 

the event. 

Managers representing the four FMW districts 

will meet here Thursday, July 11, to 

make suggestions for the convention program. 

These are Cobby Stewart of Topeka and Darren 

Shelton of Council Bluffs, for Leon Robertson's 

District One: Ralph Wallace of Pittsburg 

and Darrell Ray of Coffeyville, Jim 

Long's District Two; Bill Rector of El Dorado 

and Willis Shaffer of Hutchinson, Fred Souttar's 

District Three: Phil Hill of Belleville, 

111., John Meinardi's District Four. 

Dickinsons Planning 

Big Motel on U. S. 69 

KANSAS CIT\'—Glen Dickinson jr., who is 

a.ssociated with his father in the Dickinson 

Theatres, has applied to the Mission township 

zoning board for a special permit to 

build a 148-unit motel near 92nd street and 

U. S. 69 in northeast Johnson County, Kansas. 

It would be located on farm property owned 

by Dickinson sr. and plans include a swimming 

pool, a restaurant and a service station. 

At one time the zoning board refused 

a permit for a drive-in theatre to be built 

near the present location for the proposed 

motel. The present application has been 

taken under advisement. 

Pay Floor and Censorship 

Fail in Illinois Senate 

ST. LOUIS — Three area drive-ins were 

opened or being readied for opening this 

week foKowing repairs of damages caused by 

Hooding in the wake of torrential rainstorms, 

and an earher tornado. 

SPRINGFIELD—Alert exhibitor opposition 

contributed to the defeat of two important 

cago, head of Publix-Great States Theatres. 

House bill 1258 providing for county censorship 

The East St. Louis Drive-In on Highways 

bills in the state legislature this week. 

of motion pictures and other enter- 

House bill 101, providing for a minimum tainment was defeated by a clo.se vote of 

50 and 157 in St. Clair County reopened Friday 

(21 1 after being closed since the heavy 

wage of 75 cents an hour for all employes seven to six. Appearing before the license 

rainstorms of June 14, 15. which caused 

in the state, was defeated in the Senate committee 

and miscellany committee of the Senate on 

major flooding at the drive-in and in the 

this proposed legislation were George Kerasotes. 

on industrial affaii-s Monday by a 

surrounding area. The drive-in is owned by 

vote of seven to four. Appearing before the 

Springfield, and J. B. Giachetto, Fris- 

Publix Great States. 

committee on behalf of the motion picture industry 

were Ralph Lawler. Peoria, president on behalf of the theatre interests was Jack 

ina Amusement Co.. Springfield. Also active 

The Cahokia Drive-In. owned by Bloomer 

Amusement Co. and located at Alorton, reopened 

Kirsch, Allied Theatres. Chicago. 

Theatre Owners of Illinois: 

June 20. It had some water, but not 

to the same extent as the East St. Louis. The 

of the United 

George Kerasotes. Springfield, chairman of 

the board. UTOI and Duncan Kennedy, Chi- 

The legislature was scheduled to adjourn 

Friday. 

high w-ater. however, shut off traffic on all 

of the roads leading to the Cahokia. In addition, 

burglars broke into the drive-in concession 

building and carried off considerable 

merchandise and equipment. Industry Picnic Is Pleasant Affair; 

The Clark Drive-In at Summer Hill, 111., 

owned by Russell Armentrout of Louisiana, 

Mo., was flattened by the tornado of June 11, Filmrow Fan Reports on Ball Game 

which also did considerable damage at Jacksonville 

and Springfield, 111. The screen tower 

was blown down and considerable damage was 

KANSAS 

succes.iful but 

CITY— Picnics 

the one put 

are 

on by 

not 

the 

always 

Motion 

in that field by those questioned. Family 

groups left early but some of the younger or 

done to the concession-projection building. Picture Ass'n of Greater City hai-dier ones stayed to dance and the swimming 

pool was enjoyed by a number in the 

Armentrout hoped to have it ready for opening 

at the end of this week. 

of the most enjoyable all-industry occasions early afternoon and evening. 

Monday i24i at Wildwood Lakes was one 

Kansas on 

The screen tower of the Fairview Drive-In ever held. In fact, the enthusiastic consensus Drawings were held for prizes furnished 

at Newton, 111., owned by C. B. Simmons, was of everyone there was that it should be an by the MPA and the TV set furnished by 

blown down, but damage was repaired quickly annual affair. Three exchanges scheduled the WOMPI chapter. Mary Ellen Snyder won 

and of the MPA prizes, Esther 

and only a day or two of operation was lost. their own annual picnics as part of the event 

—Warner Bros., 20th-Fox and MGM. 

The local WOMPI chapter also joined with 

the latter 

Dowdy won the aluminum lawn chair. Fran- 

others who brought basket lunches and gathered 

around the tables on the picnic grounds. 

The weather man could not have provided a 

pleasanter evening temperaturewise and 

Jupiter Pluvius let one evening go by without 

rain, nor were there tornado warnings. 

While the much-touted ball game between 

the distributors and exhibitors had a different 

lineup than originally reported, it was 

productive of much entertainment for players 

as well as rooting spectators. Sensing the inadequacy 

of this reporter's background for 

recording the game, a Filmrow sports fan 

volunteered the following version of the 

event 

The first annual Exhibitors-Distributors 

ball game was won by the Exhibitors, 10 to 5. 

The winning pitcher, Elmer Rhoden jr., after 

the first inning was serving up a knuckle ball 

which had the Distributors baffled. 

The defensive piay of the game was turned 

in by second baseman Ralph Adams, who also 

got two hits and scored two runs. 

The Distributors fielding gem was turned 

in by left fielder John Dobson, who made a 

brilliant running catch. The losing pitcher, 

Jim Witcher, was backed up by erratic play 

in the field. The Distributors at one time had 

12 on the field but didn't seem to stop the 

heavy-hitting Exhibitors, 

Ed Hartman, manager of the Exhibitors, 

made one trip to the mound to settle down 

Rhoden who went on to pitch brilliantly. 

M. B. Smith brazenly admitted to hiring a 

substitute and watched from the sidelines 

while his son Maurice saved the family pride. 

Incidentally, it cost his dad $2.50—that boy 

has a head for business!) 

Horseshoe pitching engaged the attention 

of many with more interest than skill, although 

Joe Bondank was voted the champion. 

cis Blanchard won the twin thermos jug, 

Fred Muhmel an autographed baseball, and 

Joe Manfre a box of 12 golf balls. 

Ben Pannell Ends Career 

With Theatre Closing 

ST. LOUIS—Ben L. Pannell has rounded 

out his career as an exhibitor by closing the 

Home Theatre located on the Square in Oblong. 

111. Tlie Home had been his base of 

operations since he closed the Idaho in 

Sumner and the Granada in West Salem. 

"I'm out of the theatre business and I'm 

going fi.shing." he said, adding that he had 

lost $50,000 in the last year or so trying to 

make a go of the three situations. Later on, 

he said, he might go into the sound and projection 

end of the business .somewhere in 

Ai-kansas, Mississippi or Alabama. 

Pannell, who had all three theatres under 

leases, closed the Granada and Idaho theatres 

in January. Previously he had a profitable 

television service business at LawTenceville. 

Merritt Wilkins Seeks 

Cable Theatre Permit 

NEW ALBANY. IND—Merritt Wilkins, coowner 

of the New Albany Drive-In Theatre 

has requested a 30-year-franchise to operati 

a cable theatre system in this community, 

located just across the Ohio River froir. 

Louisville, Ky. 

The cable theatre plan was outlined b; 

Wilkins, who sponsored an ordinance introduced 

before the New Albany city council 

which would allow installation of the equi(iment. 

Wilkins' request was referred to coir i v 

for further study. 

BOXOFFICE : 

29, 1957

' "„- 

KANSAS CITY 

pimer Rhoden jr.. president of Imperial 

Productions, has returned to Hollywood 

to work out further details on his forthcoming 

picture, "Tlie Cool and the Crazy." The cutting 

was finished and the print wa.s shown to 

the Breen office this week, which passed it 

with a few minor cuts. 

Ralph Amacher, United Aj'tists manager, 

went to Chicago to attend a special screening 

of "The Pride and the Passion." Dick 

Durwood of Durwood Tlieatres and wife also 

went up to see it. 

Ben Marcus, Columbia division manager, 

and Tom Baldwm. exchange manager, went 

to Omaha to attend 

a sales managers 

meeting with Rube 

Jackter. assistant 

general sales manager. 

'js_^^":âii^^ 

Jackter returned to 

t'"'^ 

ff^ W^Y^Km Kansas City office 

with Marcus and 

Baldwin. Tliey gave a 

cocktail party Thursday 

afternoon i27i in 

the recreation room 

for members of the 

press, circuit heads 

Rube Jackter and other industry 

heads, in honor of Jackter. 

Exchanges will be closed on Tliursday, 

July 4, one of the national holidays observed 

on Pilmrow, Exhibitors please note . . . Bea 

Woodruff, secretary to Fox Midwest's president, 

Dick Brous, fell and broke her right 

arm in two places and is confined to her 

home for several weeks . . . FMW's Plaza 

Theatre played a fu'st run picture, "Let's Be 

Happy" in connection with a stage show put 

on by the Paul Pagano's dancing school this 

ATTENTION. DRIVE-IN OWNERS 

Now a Trouble-Free Corbon Sover for 10mm 

11mm, 13mm Corbon—for oil Rotafing Type 

Lamps. 

— 10-Doy Free Triol —

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I 

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NEW 

i 

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ST. 

LOUIS 

TXTalter Lee, head of the shipping room at 

Columbia, started on a three-week vacation 

June 24 . Edele. St. Louis manager 

for United Artists and distributor chairman 

here for the Will Rogers Hospital campaign, 

went to New York City and Saranac 

Lake, N. Y., in connection with the hospital 

fund-raising activities. UA paid all his expenses. 

Manager Edele and Mike Lee, district 

manager for UA. were in Chicago for 

a special preview screening of "The Pride 

and the Passion" at the Esquire Theatre. 

Exhibitors seen along Filmrow included 

Leon Jarodsky, Paris: Frank X. Reller, 

Wentzville; Harry Blount, Potosi; Howard 

Bates, Cape Girardeau, and Illmo; Frank 

Plumlee. Parmington; Loren Cluster. Salem; 

Geraldine Twitty and Earl Ferrell, Sikeston. 

and L. J. "Bill" Williams, Union . 

Waynie Stephenson, Paramount sale.sman, departed 

for a vacation at Colorado Springs, 

Oolo. Trips up Cheyenne Mountain and 

Pike's Peak were on his schedule . . Maurice 

Schweitzer, Allied Artists manager, called 

on the Turner-Farrar Theatres, Harrisburg, 

111. 

The Skyview Drive-In in Belleville, 111., 

on Fathers Day admitted all dads over 60 

years free as guests of the management . . . 

Clarence M. Turley. part owner of both the 

Ambassador and Missouri theatres and office 

buildings and past president of the National 

Ass'n of Building Owners & Managers, was 

the keynote speaker for the annual meeting 

of that organization in the Waldorf Astoria 

Hotel, New York City, June 24-27. Turley 

was elected a director of the International 

Real Estate Federation at Wiesbaden, Germany, 

at the closing session of the worldwide 

organization June 18. 

Charles Scheufeler, office manager for 

Warner Bros., is spending his two-week vacation 

in Minnesota . B. Arthur of 

Arthur Entei-prises is visiting with his brother 

Harry C. Arthur jr. on the west coast. Edward 

B. is due back here on July 1 . . Bill 

. 

Thomas was here in connection with "Tammy 

and the Bachelor" the 100th film assignment 

he has had for U-I. He is a designer 

of glad rags and old ones, too, depending on 

what the directors want. 

The Hayes Fair Acres Stable won the Hambletonian 

with Lusty Song in 1950. The 

father of Gene and Don Hayes was well 

known in motion picture circles, being a member 

of the Reed-Yemm-Hayes circuit that 

operated houses in DuQuoin. Mount Vernon. 

Ccntralia, Marion, Benton, West Frankford 

and Christopher prior to selling out to Fox 

Midwest some years ago. 

Jerrj- Lewis will be here July 18 to beat the 

drums for his new film, "The Delicate Delinquent," 

with Jim Castle. Paramount exploiteer. 

taking him around various spots, 

such as the radio and TV stations and, of 

course, the Fox Theatre, for a couple of 

personal appearances. 

Frisina-Lindsey Nuptials 

TAYLORVILLE, ILL. — Jane Lindsey, 

daughter of Mr. and Mrs. P. J. Lindsey of 

Taylorville, and James Pi-isina jr., son of Mr. 

and Mrs. James Frisina sr., also of Taylorville, 

were married at the First Baptist 

Church here recently. The couple will live in 

Mattoon. where Frisina will resume his studies 

at the University of Illinois this fall. The 

elder Frisina is buyer for the Frisina Amusement 

Co.. and is well known tlu-oughout the 

state as a top flight amateur golfer. 

Sales Tax Take on Rise 

JEFFERSON CITY. MO.—Sales tax collections 

in Missouri during the first quarters 

of 1957 totaled $24,424,609 compai-ed with 

only $23,342,107 in the opening three months 

of 1956. an increase of $1,082,501, Director of 

Revenue Milton Carpenter has revealed. 

Automotive sales accounted for $5,970,683 of 

the total in the quarter, while retail food 

sales brought in another $5,797,169. 

•SELECT" FOUNTAIN SYRUPS 

DRINK DISPENSERS 

Select Drink Inc. 

Helen Ditzenberg Dies; 

Early Showman's Widow 

EAST ST. LOUIS, ILL. Funeral services 

for Mrs. Helen Ditzenberg, 73, were held at 

St. Patrick's Catholic Church Monday (24). 

Interment was at Mount Carmel cemetery 

near Edgemont. She died at St. Elizabeth's 

Hospital, Belleville, after a year's illne.ss. 

Mrs. Ditzenberg had resided in East St. 

Louis for the last 45 years. Her late husband 

Burton Ditzenberg was operator of the old 

St. Clan- Theatre for a number of years prior 

to its destruction by fire about a dozen years 

ago. She is survived by a son Edwin, who is 

a booker for Warner Bros, here, a granddaughter 

and a great-grandson. 

May Not Reopen in Fall 

DONGOLA, ILL.—Jesse H. Bizzel jr.. who 

closed the Rex Theatre June 15 because of 

poor business, saying at that time the house 

would remain dark for the summer, now says 

he is uncertain whether to reopen it next fall. 

The theatre had its grand opening on June 

14, 1940. 

Cisne, 111., Ritz to Close 

CISNE, ILL.—The Ritz Theatre will be 

closed indefinitely July 2, according to Mrs. 

Dorothy Obrecht, owner of the house. 

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Josette Banzet was here for a cocktail 

party and special screening of "Love in the 

Afternoon" for Allied Ai-tists at the Paramount 

screening room. Tlie film is due to 

open at the St. Louis Theatre about July 15 

Cunliffe. president of the Municipal 

Theatre A.ss'n. received the St. Louis 

Advertising Club's man-of-the-month at a 

club dinner dance at the Park Plaza Hotel. 

"Seven Wonders of the World" at the Ambassador 

Theatre has moved into the last 

five weeks of its stay there. At least that's 

what the ads say . in DuQuoin, 111., 

Gene and Don Hayes, who operate the Du 

Quoin State Fair this year will also sponsor 

the 32nd edition of the SIOO.OOO plus 

Hambletonian Stakes on August 27. They 

intend to enter a trotter of their own for the 

big swag, a colt named Royal Rodney. The 

Hambletonian had been staged at Goshen, 

N. Y., until 1956, but after the death of Bill 

Cane the great trotting derby was awarded 

by the Hambletonian Society to DuQuoin. 

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BOXOFFICE June 29. 1957

. . Richard 

CHICAGO AB-PT's Horror Duo INDIANAPOLIS 

T ester Stepner celebrated his second anniversary 

as manager of the Evanston Theatre 

June 28. During this two-year period 

the theatre has undergone a series of improvements 

by way of remodeling and up-todate 

equipment installations. Most of the 

renovation work has been paid for by proceeds 

from tie-in deals and gimmick ideas 

introduced by Stepner from time to time. 

The benefit shows, which are popular at the 

Evanston. have been especially profitable. 

Special benefit shows staged by various organizations 

currently extend into next February, 

and tentative arrangements indicate 

heavy bookings for subsequent months. 

Amusement taxes paid by local film houses 

on grosses during April totaled $77,840, compared 

to $88,894 last year . Condon, 

publicist for "The Pride and the Pas- 

sion," worked on the June 28 opening at 

the State Lake Theatre. Max Youngstein, 

UA vice-president, and Producer Stanley 

Kramer attended the opening 

Pinsky has joined the publicity staff at U-I 

. . . Sandy Berman, son of U-I Manager Lou 

Berman, was given a bar mitzvah party . . . 

Burgess Meredith, here for the opening of 

"Joe Butterfly," met members of the press 

at a luncheon given in his honor at the Ambassador 

East. He will remain here to star 

in "Circus of Dr. Lao" which will open at the 

Edgewater summer theatre July 8. 

Syd Chatton and Eddie Bartell, one-time 

radio team, have been reunited in Columbia's 

"Pal Joey." 

CANDY-POPCORN

SAYS THEATRE FUTURE BRIGHT 

DESPITE HOME AND TOLL TV 

Sindlinger Data Presented 

to Alabama-Georgia 

Convention 

ATLANTA— Motion piciuro theatres have 

a bright futiu-e because audiences receive a 

feeling of participation 

there that they don't 

J. H. Thompson, left, and K. M. 

Kennedy who were re-elected presidents 

of the Theatre Owners and Operators 

Ass'n of Georgia and the Alabama Theatre 

Ass'n at the joint convention in 

Atlanta. 

get looking at television in their living rooms, 

delegates to the joint convention of the Theatre 

Owners and Operators Ass'n of Georgia 

and the Alabama Theatres Ass'n were assured 

here Tuesday. 

Al Sindlinger of Sindlinger & Co., Ridley 

Park. Pa., declared that people want to 

identify themselves with people on the screen 

and they want to engage in the group activity 

of attending a theatre, and this is impossible 

anywhere but in a theatre. 

Sindlinger pointed out that people are 

watching more and more old movies on tele- 

PROVES THEATRE PREFERENCE 

"This proves their interest in the motion 

picture product," he .said, "and they'll continue 

to go to the motion picture theatres if 

theatre owners and operators believe in themselves 

and their product and present it to 

the public properly. People, particularly the 

young, do not want theatres supplanted by 

any other media of entertainment." 

Sindlinger thinks there will be some fonn 

of pay television or cable theatre within 

five-ten years, but he said it 

the theatre. 

will not replace 

Sindlinger's firm has Interviewed over 100,- 

000 people who have had access to pay television 

and or the cable theatre. He doesn't 

know which will prevail or how soon the 

winner will arrive, but he believes either will 

be successful along with theatres. 

STELUNGS OUTLINES TOA WORK 

E. G. Stellings of Charlotte, president of 

the Theatre Owners of America, Monday 

outlined TOA plans and activities in behalf 

of the exhibitors. These include steps offsetting 

the moves taken by proponents of 

pay television, and a nationwide theatre 

promotional campaign. 

More than 400 delegates had registered by 

(Continued on next page) 

Mississippi Convention 

Discusses Tele-Movies 

EDGEWATER PARK. MISS.—The Mississippi 

Theatre Owners Ass'n. holding its sixth 

annual convention at the Edgewater Gulf 

Hotel here this week, devoted major attention 

to discussions of cable theatre and television. 

H. A. Diambra, president of Entron, Inc., 

Washington, D. C, made an impromptu talk 

on the development of the cable theatre and 

its implications for the motion picture theatre. 

Diambra spoke at the opening business 

.session, following the Monday (24i luncheon. 

Second speaker on the Monday program was 

Albert Sindlinger, head of Sindlinger & Co., 

industry analyst, who discussed the ills of 

the motion picture theatre and pointed to a 

solution using "motivational research" available. 

The business meeting was followed by a 

panel discussion of cable theatre. The panel 

was composed of Diambra; Ed Manzo, General 

Precision Laboratories of New York; 

R. R. Riley, Delta 'Valley Antenna; Jim 

Davidson, Community Antenna System, 

Ruffin Chain Observes 

Its 30th Anniversary 

COVINGTON. TENN. — The Ruffin 

Amusement Co.. headed by W. F. Ruffin and 

his son W. P. jr., recently celebrated its 30th 

anniversary, with many special events 

throughout the circuit of ten theatres. 

The first Ruffin Theatre was opened here 

in 1927 and was named Pleas-U. Shortly 

afterward, in the same year, the second theatre 

was added in Covington and was known 

as the Palace. This house, rebuilt and opened 

in 1936, today is known as the Ruffin 

Theatre. 

The Palace Theatre at Newburn, Tenn., 

was opened in 1927, and the Capitol in Martin, 

Tenn., in 1931. The Capitol has been 

replaced with the Varsity Theatre which 

opened in 1949. 

The Palace, Greenfield, Tenn., opened in 

1937, and the Benton Theatre, Benton, Ky., 

was opened in 1938. The Ritz, Hickman, Ky., 

opened in 1938, was replaced with a new theatre, 

named the New Ritz, in 1948. The 

Halls, Halls, Tenn.. opened in 1939: the Ritz, 

Covington in 1942; the Sunset Drive-In, Martin, 

in 1950, and the Rasco. Covington, in 

1952. 

New Officers for Local 165 

LOS ANGELES—New officers of the lA 

Studio Projectionists Local 165 were installed 

with George Flaherty president; Don V. 

Kloepfel, vice-president; Leo S. Moore, business 

representative, and Albert R. Pullen, 

secretary-treasurer. 

Batesville, Aik., and Wayne Marcy, Visual 

New York, 

Electronics, 

The Tuesday luncheon featured a talk by 

John Rowley, Variety International chief 

barker, on the work of Variety in the Will 

Rogers Memorial Hospital at Saranac Lake, 

N. Y.. and the drive set to start soon. 

At the Tuesday business meeting all officers 

were re-elected except four. Louis Alford 

replaces J. E. Alford, Ad Orkin replaces 

J. S. Mayfield of Collin.s. A. L. Royal 

jr. replaces Will CruU of Kosciu.sko and 

Lavon Ezell replaces E. W. Clinton. 

A report by George Davis, secretarytreasurer, 

showed there were 177 registrations 

at the convention, but about 250 persons 

in attendance. 

Pinal busine.ss included a discussion of theatre 

insurance rates, certain film now available 

but controversial and appointment of 

a committee to handle arrangements for 

the 1958 convention which will be held at 

the Buena Vista Hotel, Biloxi, Miss., at a 

date to 

be announced later. 

'Naked in Sun/ Florida 

Film, Is Premiered 

J.'^CKSONVII.LE The world premiere 

of "Naked in the Sun," produced by Empire 

Studios of Orlando and directed by R. John 

Hugh, was held simultaneously at the local 

Five Point,s Theatre, directed by Bill Beck, 

and at the Beacham Theatre, Orlando, managed 

by Walter Colby. 

Based on a story written by Jacksonville 

novelist Prank G. Slaughter, the motion picture 

is entirely a Florida product as it was 

filmed in wild Everglades country and it 

depicts the 19th century fighting career of 

Osceola, the Seminole Indian warrior who 

spearheaded the opposition to the U. S. Army 

in the costliest Indian war (in the number of 

soldiers killed and the cost to the United 

States) of American history. James Craig 

plays Osceola in the film with Lita Milan 

and Barton MacLane. 

Chakeres Secretary Married 

SPRINGFIELD — Patti Ann Chapman, 

secretary to Michael H. Chakeres, vice-president 

of Chakeres Theatres was married recently 

to Robert LeRoy Frey at the local St. 

Paul's 

Lutheran church. 

Music for 'Raintree' Song 

Music for "Song of Raintree Count\ 

song of MGM's "Raintree County," v 

ten by Johnny Green. 


: 

June 

Says Theatre Future 

Bright Despite TV 

(Continued from preceding page) 

late Monday and the figure was expected to 

reach the 500-mark. The delegates attended 

a special showing of "Around the World in 

80 Days," which opened at the Roxy Theatre 

on Wednesday. 

J. H. Tliompson of Hawkinsville and R. M. 

Kennedy of Birmingham, presidents of the 

two associations, presided over the sessions. 

President Thompson announced C. M. Mcintosh 

of the Augusta Chronicle Herald and 

Mrs. Shli-ley Barker of the Clayton Tribune 

won the first prizes, one week trips to Hollywood 

and back, in the first annual competition 

sponsored by the Georgia association 

on writing on motion pictures. Mcintosh 

won in the daily division and Mrs. Barker 

in the weekly classification. 

The runnersup were given engraved plaques 

and savings bonds. 

Z. H. Garfield, an official of the Jerrold 

Electronics Co., declared the cable theatre 

is not necessarily a threat to other branches 

Sno Cone Machines 

Popcorn Machines 

Hot Dog Machines 

THE QUEEN FEATURE SERVICE, Inc. 

912-1/2 Morris Avenue Phone ALpine 1-8665 

Birmingham 3, Alabama 

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160 Walton st. n.w. stRV»SoHt* 

tel. Jackson 5-8314 si»-'^^^?uoy^' 

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ving theatres in the South for 36 yea 

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220 Phorr Road, N. E. Atlanta 

of the exhibition industry, and "there is room 

for both." The installation at Bartlesville, 

Okla., is demonstrating the technical feasibility 

of the system, he said, but public acceptance 

and other factors will determine 

how soon the cable theatre will be in widespread 

use. 

He described the cable theatre as a "tool" 

which the motion picture exhibitor can use 

for obtaining an audience when he is unable 

to do this with his theatre. 

President Thompson de.scribed the "On to 

Hollywood Movie Writers Contest" as one of 

the most rewarding undertakings ever carried 

out by the Georgia association. Writers from 

approximately 30 newspapers in Georgia were 

entered in the contest. Besides the winners 

announced in previous paragraph, George 

Doss of the Macon Evening News and 

Dorothy Smith of the Waycross Journal- 

Herald tied for second place and were presented 

$250 savings bonds. 

Plaques were presented to the editors of 

all the newspapers who entered the competition, 

which was for the best movie writing 

published between January 1 and May 1 of this 

year. There was a special booth at the convention 

displaying the scrapbooks and tearsheets 

submitted in the contest. 

Douglas Netter jr., vice-president of the 

Todd-AO Corp., accompanied Mike Todd jr. 

to the screening. 

All officers were re-elected by the Georgia 

association 

as follows: 

J. H. Thompson, president. 

Fred G. Storey, John Stembler, O. C. Lam, 

Warren Newman, Nat Williams, Ray Edmondson, 

J. S. Tankersley and W. R. Boswell, 

all vice-presidents. 

E. D. Martin, treasurer. 

John Thompson, secretary. 

Willis J. Davis, executive secretary. 

Directors—R. H. Brannon, Branson James, 

J. E. Jarrell, William Karrh, J. E. Martin, 

Roy E. Martin jr., W. P. Riggins sr. and jr., 

F. S. Shingler, L. A. Stein, Harold Spears, 

Fred Coleman, John Carter, Melvin Brown, 

Cecil Crummey, Adolph Gortatowsky, W. E. 

Griffin, Nat Hancock, Purber Mincey, Rob 

Moscow, Mrs. M. M. Osman, C. L. Patrick, 

Paul Plaginos, A. L. Sheppard, Fred Weis, 

R. B. Wilby, Cooper Welch, E. E. Whitaker, 

George Eitel. J. H. Harrison and J. W. Peck 

jr. 

The Alabama association also re-elected all 

officers 

R. M. Kennedy, president. 

Dan W. Davis, James W. Gaylard jr., Rufus 

Davis jr. and Mrs. Lester M. Neely jr., all 

vice-presidents. 

T. E. Watson, secretary-treasurer. 

Directors—Harry Cm-1, D. B. Dixon, Paul 

Engler, William Griffin, Norris Hadaway, 

J. A. Jackson, E. D. Martin, C. B. Grimes, 

J. M. Miller jr., Henry W. Webb, William 

Wolfson, C. A. Crute, Roy Martin jr., Stanley 

Rosenbaum and Mack Jackson. 

Makes Film Debut in 'Deep Six' 

Nightclub comedian Joey Bishop will make 

his film debut in Warners' "The Deep Six." 

State in Youngstown 

Remodeled, Opened 

YOUNGSTOWN — The newly 

remodeled 

State Theatre, which was dark for two years 

and now a luxury house, has installed Todd- 

AO equipment, a 47x22 screen and new seats. 

The house reopened recently with the showing 

of "The Ten Commandments," and will 

operate on a long run, reserved-seat basis. 

A new marquee highlights the entrance on 

Federal street. 

Setting off the huge screen is a new curtain 

in hammered gold satin. Suspended from 

the ceiling, the traveler curtain sweeps to 

the floor of the auditorium below the stage. 

It is lighted from the floor with amber lamps 

in a sunburst effect, cut by blue lights in a 

finger streak pattern from organ coves on 

each side. 

The interior is decorated in burgundy and 

gold. The drapes are burgundy, splashed 

with gold sunbursts. Wall trim of the auditorium 

has been painted burgundy. Seats 

are upholstered in a rich bm-gundy nylon and 

are foam rubber. Plush carpeting is in deep 

blue. Feature of the outer lobby is a large 

chandelier of imported Danish crystal, with 

two tiers of lights supporting cascading ropes 

of cut prisms. 

The seats are spaced in 36-inch rows instead 

of the former 30-inch rows. In order 

to 

provide an unobstructed view of the large 

screen from the rear of the theatre, the old 

balcony was closed off and cut back. The 

capacity before the remodeling, when the 

main floor had 36 rows of seats (now has 

27 rows), was 2,000 seats. Now the 904 seat.= 

are all on the main floor. 

B&K Rialto in Joliet, 111. 

Marks 31st Birthday 

JOLIET, ILL.—Acclaimed as one of the ten 

most beautiful theatres in the nation, the 

Rialto here recently celebrated its 31st anniversary. 

Newcomers to the city have gazed 

with awe at the mirrored walls of the lobby 

along with pillared archways and lighted 

fountains as well as the towering foyer and 

lobby ceilings. 

HO^ with TWO convenient locathm lor 

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SE-2 BOXOFFICE 

: 

29, 1957

. . . Director-producer 

. . Wren 

. . Mark 

. , Grady 

. . 

Art Chain Takes Over 

Ritz at Memphis 

CLEVELAND—Edward Shulman, who in 

association with Louis Sher of Columbus has 





circuit. 




business. "The theatre," Shulman said, "will 

be remodeled with a coffee lounge, elmination 

of all concessions, and with decorations 

in the living room style that has been so 

popular in our other theatres where patrons 

gather to discuss the various phases of our 

programs. 

"Steve Ely of Columbus, who remodeled all 


contract to remodel the Ritz which will be 


the management of Nelson McNaughton. who 

is now temporarily replacing Nicola Jacobellis 

at the Heights Art Theatre, Cleveland, while 


capitals and looking over the future film 

situation." 

The other art theatres operated by the 

circuit are located in Detroit, Columbus, 

Denver, Toledo, Kansas City, Milwaukee 

Louisville, 

and Yellow Springs, Ohio, in ad- 

dition to Cleveland. 

In order to be more centrally located for 

supervision of the chaui. Edward Shulman 

has moved from Cleveland to Chicago and is 

livins at Highland Park, 111, 

Internat'l 

Film Festival 

Will Live Up to Name 

OTTAWA—A schedule of 24 performances 

with pictures from 15 countries has been announced 

for Canada's International Film 

Festival which will be conducted July 8-20 

at the Vogue in Stratford, Ont., in conjunction 

with the fifth annual Shakespearean 

Festival in a newly constructed stage theatre 

there from July 1 to September 7. 

The foreign features have been secured 

through the active cooperation of embassies 

and legations in Ottawa and a number are 

to have either North American premieres or 

first Canadian runs when shown at Stratford. 

The season starts Monday night, July 8, 

with the playing of the Canadian feature, 

"Oedipus Rex." produced by Leonid Kipnis 

and directed by Tj'rone Guthrie at Toronto. 

Soviet pictures will play the following afternoon, 

the main picture expected to be 

"Hamlet." Mexico's "Torero" will have its 

Canadian premiere at night on July 9. 

Other listed attractions are: Czechoslovakia, 

From My Life; United States. The 

Naked Eye and On the Bowei-y; Israel, Hill 

24 Doesn't Answer: Greece, A Girl in Black: 

Australia, The Back Beyond: Yugoslavia, The 

Gill and the Oak: Germany, The Devil's 

General: France, Only the French Can: Poland, 

to be announced: United Kingdom. 

Pacific Destiny: Japan, The Rose on the 

Arm, and Italy, also to be announced. 

"Frontier Fi-enzy." produced by C. V. Whitney 

for Warners, is a turbulent story of 

California before statehood in 1850. 

MEMPHIS 

ricm Thc-atre, Osceola, Arl:., owned by C. 

L. Owens, burned to the ground in an 

early morning fire which started hours after 

the last show had been dismissed. Exhibitors 

Services, Memphis, has been the booking and 

buying agent for Gem for some time. The 

theatre was a total loss . Sheridan, 

southwest district manager, 20th-Fox, Dallas, 

was a Memphis visitor . . . Loew's Palace 

Theatre and the Press-Scimitar conducted 

a contest in connection with the opening at 

the Palace of "Something of Value." A 

$100 savings bond was awarded the writer 

of the best letter on "Something of value in 

today's 

Press-Scimitar." 

Henley Smith, well-known mid-south exhibitor 

and frequent visitor to Memphi.s, died 

at his home in Pocahontas, Ark. Smith had 

disposed of his Pocahontas theatres but was 

still operating the Skylark Drive-In at 

Clarksdale, Miss., and the Polly Theatre at 

Marks, Miss., at the time of his death . 

W. F. Ruffin jr., Ruffin Amusements Co., 

Covington: Norman Fair, Fair, Somerville. 

and Aubrey Webb, Webb, Ripley, were in 

town from west Tennessee. 

. 

From Arkansas came Alvin Tipton, Tipton 

theatres at Caraway, Manila and Monette: 

K. K. King, Rialto, Searcy: Mrs. Artemis 

Gray, Skylark Drive-In, Newport: E. E. 

Reeves, Palace, Oil Trough: Carl Burton, 22 

Drive-In, Fort Smith: Moses Sliman and 

William Elias, Murr and Elias Drive-In, 

Osceola: T. F. Ford, Ford, Rector; Gene 

Thompson, Cave, Cave City, and W. D. 

Mitchell, Bailey, Cabot Goodwin, 

former booker at 20th-Fox now working 

in Atlanta, was a Filmrow visitor. 

Frank Heard. Lee Drive-In, Tupelo: Mr. 

and Mrs. L. P. Foley, Palace, Tunica; Leon 

Rountree, Holly at Holly Springs and Valley 

at Water Valley: Mr. and Mrs. Joe Davis, 

Joy, Cleveland; Mrs. P. E. Morris, Honey 

and Regent, and Mojac Drive-In, Indianola. 

and Mr. and Mrs. B. F. Jackson, Delta, Ruleville, 

among visiting Mississippi exhibitors 

Elia Kazan was in 

Na.shville preparatory to filming a picture on 

a novel about the social impact of Tennessee 

Valley Authority on that section of the 

country. Kazan is noted for such productions 

as "A Streetcar Named Desire," "On the 

Waterfront," "Baby Doll" and "A Face in 

the Crowd." He is seeking a locale for the 

Tennessee picture. He met with Gov. Frank 

Clement. 

. 

Exhibitors Services began representing Bay 

Theatre, Red Bay, Ala., which was recently 

purcha.sed by Clyde Jackson from H. G. 

Walden Theatres' Allied Theatre 

at Dermott, Ark., has closed . . . Uptown 

Theatre. Dresden, Tenn., has closed. 

Runs Disc Jockey Show 

Kem Carter, manager of the Madison 

Richmond, Va.. is running disc jockey shows 

on Friday nights, with the most popular 

local deejay acting as emcee. Carter said 

the first show- resulted in the best Friday 

he has had for some time. 

Rudy Mate Directs 'Deep Six' 

Rudy Mate is directing "The Deep Six" for 

Warner Bros., with Martin Rackin producing. 

Echo Drive-In to Present Free Dance 

A "record hop" was featured on a Wed 

nesday evening at the Echo Drive-In on 

Route 51 at Large, Pa,, on the 100x100 fool 

concrete roof of the concession buildini; 

with Porky Chadwick, disc jockey, as emcee. 

George Stern of the As.sociated Circuii 

said other dances may be booked for thi- 

Echo. 

The 

FIGURES are 

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Like your local restaurant or super 

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June 29, 1957

. . M. 

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. . 

CHARLOTTE 

TNiana Lee Benson, daughter of Stanley Bens'on 

of the Brightleaf Drive-In, Florence. 

S. C was graduated from McClintock High 

School in June. Benson already is anticipating 

the theatre owners convention at the 

Grove Park Inn in Asheville in October . 

R. L. Baker of the Webb Theatre. Gastonia. 

hopes to have his radio station WPCC at 

Clinton. S. C. operating by August 1. He 

reports that the building is coming along on 

schedule . N. Holder has taken over 

operation of the Pilot Drive-In. Pilot Mountain. 

Robe Davis is converting the Pilot 

Theatre into a hosiery mill. 

Mrs. R. M. O'Bryant. whose husband operates 

the Carolina Drive-In, Roxboro, is convalescing 

at home after a stay at the hos- 

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pital . . . 

. 

C. M. Bowden of New Bern reports 

that his new theatre will open in a few 

days . . . C. H. Albrecht shined up the 

of the Ritz Theatre. Newberry, S. C, 

lobby 

with new paint W. Holder of the 

East Bend Drive-In, East Bend, has remodeled 

and painted his drive-in. Last week 

he held a benefit show for the East Bend 

fire department. 

Nathan Schwartz of the Rialto, Durham, 

has lined up a terrific tieup with Sears- 

Roebuck Co., and the Colonial Stores on 

"The Brave One." Sears is sponsoring a 

coloring contest and will give five merchandise 

prizes to winners. The theatre is giving 

100 passes to a matinee. A thi-ee-sheet 

on the picture decorates the contest box and 

there are 50 window cards on the columns 

in the store as well as a 22x28 on each of the 

ten big windows of the store. The Colonial 

Stores in Durham, Raleigh and Chapel Hill 

are also tieing in with the promotion with 

store displays and each store is provided with 

100 passes . . . Jack Fuller, Ritz, Columbia, 

S. C, has bought a parking lot in Asheville. 

Fuller also is opening an automatic car wash. 

Fuller reports business on the upgrade from 

the dip it took in March and April . 

Mr. and Mrs. Allen H. Gasque of Venezuela 

are visiting Mr. and Mrs. Sam Garber, Williston 

Theatre, Williston, S. C. 

The WOMPI held its 

monthly luncheon at 

the Selwyn Hotel. Guest speaker was Mrs. 

Louis Rogers, prominent in civic, social and 

political work in Charlotte and North Caro- 

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I. • charlotte, n. c. 

° 

Una. The topic was "Community Service." 

Final plans have been made for the installation 

of officers banquet on July 5. Ei-nest 

Stellings, president of Theatre Owners of 

America, will be principal speaker. R. L. 

Huffman, MGM, will be master of ceremonies. 

Scott Lett, Howco, will present the WOMPI 

of the Year Award. Mrs. Stella Poulnot. 

WOMPI Ass'n president, Atlanta, will be a 

guest and will install the officers. Plans 

include a cocktail hour, banquet, dance and 

entertainment. Rebecca Miller. National 

Screen Service, won the door prize at the 

monthly luncheon. Ruth Svoboda. 20th-Fox, 

won the prize for guessing the WOMPI of 

the month, who was Mrs. Billie Harris, 

Republic. 

Exhibitors seen in Charlotte were C. H. 

Albrecht, Ritz, Newberry, S. C; O. F. Jernigan. 

Peerless. Ei-win; Lyle M. Wilson, General 

Amusement Co., Roanoke Rapids; Mr. and 

Mrs. R. C. Barrington of the Marlboro Theatre. 

Clio, S. C: T. L. Little. Little. Camden, 

S. C: Buddy Hill, Bright Leaf Drive-In, 

Kinston . . . O. T. Kirby, Palace, Roxboro. 

celebrated his 58th birthday. 

The Lone Kanger and Silver will come 

thundering into Charlotte Memorial Stadium 

at 8:15 p.m. July 3 as one of the top acts 

in a fast-moving variety show. Every youngster 

in the audience will get one of the Lone 

Ranger's silver bullets free! Lassie also will 

appear here July 3 . . . The Fifth Street 

Drive-In. Roanoke Rapids, was closed after 

a fire destroyed the projection and conces- 

. sion building Lett, Howco, was in 

Charleston, S. C, on business . . . Mary 

Ellen Hartsell, Howco, attended the Douglas 

Aircraft Co. picnic at the YMCA Fresh Air 

Camp. 

. 

. 

Verdah Looper, Howco, and her husband 

Ralph visited Greenville . . . Lib Bradshaw, 

Howco, was away on vacation . . . Wendell 

K. DuBois, a student at New England School 

of Theology, Boston, Mass.. visited Mary 

Ellen Hartsell, Howco Psomadakis, 

Howco. attended the calypso dance Friday 

night at the Barringer Hotel. spon.sored by 

the GOYA Club Strate Guerias from 

. . 

Durham visited Zoe Psomadakis of Howco 

over the weekend. 

Other exhibitors in town included Sidney 

Epstein. Raeford, Raeford: W. M. Patrick. 

Rock Hill Drive-In, Rock Hill. S. C; Bill 

Suther, Pastime, Concord: J. K. Wliitley, 

Towell City Theatres, Kannapolis: Jack 

Poust, Lantern Drive-In, Silver Valley: Homer 

Haynes, State, Lenoir: W. B. Sams, Statesville 

Theatre Coi-p.. Statesville: H. M. Kilpatrick. 

Palace, Gastonia: Ernest Clark, 

Melody Drive-In, Mamers: Percy Osteen, 

Carolina, Anderson, S. C: W. N. Holder, Pilot 

Drive-In. Pilot Mountain . . . Tlie Starlite 

Drive-In. Spring Lake, is closing for repairs. 

The Charlotte Variety Club eye clinic, 

examined 75 patients from nine counties 

during May . H. Vickers, Carolina 

Delivery Service, has taken his family for 

a vacation at their lodge in Mississippi . . . 

E. G. Stellings, TOA president, his wife and 

Air. and Mrs. George Roscoe attended the 

Virginia meeting of theatre owners . 

Irene Graziella, French dancer, who trained 

with the Zurich Opera Co. in ballet, had the 

lead in Bal Tabarin in Paris and has appeared 

at the Latin Quarter in New York, 

was in Charlottee beating the drums for 

"Love in the Afternoon." 

J. H. "Cy" Dillon, manager for Republic, 

SE-4 

BOXOFFICE

. . Jerry 

: June 

. . Howard 

presided over the homecoming program of 

Thompson orphanage. Dillon is alumni 

president Helms, Queen City 

Booking Service booker, has resigned to 

. return to Paramount McNally, 

Boulevard Drive-In. Fayetteville. was in 

Charlotte, along with Ken Benson of the 

same theatre. 

J. W. Martin. Salisbury Drive-In, Salisbury, 

has .sold his theatre to Mrs. Bertha 

Powell Martin. The account will still be 

handled by Queen City Btoking Service . . 

Eartle Freeman. Valley Drive-In, Elkin. was 

conferring with his booker at Queen City 

Booking Service. 

The Durham Interdenominational Ministerial 

Alliance has indicated that it will 

spearhead a boycott of local motion picture 

houses as a result of segregated seating . . . 

Theatres in North Carolina were granted a 

reduction in privilege licenses with the passage 

of a revenue bill, which is effective retroactive 

to June 1. 

Texas Drive-In Ass'n 

Aids on Legislation 

DALLAS—Eddie Jo.seph, president of the 

Texas Drive-In Theatre Owners Ass'n, said 

the organization can be justly proud of its 

fight for fair treatment of its members. 

During the last session of the legislature, 

the association was instrumental in pushing 

to adoption the following legislation: 

Venue—The legislature established in lawthat 

all contracts relating to the distribution 

or licen.sing of motion pictures or films will 

be within the jurisdiction of the Texas courts. 

This means that a distributor must sue in 

the county in which the theatre is licensed 

and can no longer bring suit in the court of 

some other state against a Texas exhibitor. 

Vandalism— Persons or coiijorations having 

property damaged by minors may now hold 

the parents responsible for that damage up to 

$300. 

Fireworks bill—Prevents manufacture of 

certain fireworks. This law was not quite 

as strong as the Texas theatre owners would 

have liked, or as .strong as Gov. Price Daniel 

would have liked. The governor allowed the 

bill to become law without his signature. 

Blind checking—There is nothing in this 

law which prevents a distributor from checking 

the attendance at any theatre. The law 

simply requires that the organization making 

the check submit to the theatre a written 

report of its findings within three days of the 

checking date. The purpose of this provision 

is to allow adjustment of any differences in 

the figures of either the exhibitor or the 

checking organization if there is a discrepancy. 

The association was also instrumental in 

defeating the legislation sponsored by radio 

and television stations called the Daylight 

Saving Bill. 

John Bradford, who will be playing his 12th 

service man role In ^WB's "No Time for Sergeants," 

has never been in service. 

FIRST V\Y OF VAC.VTION—Here are some of the l,Xli(l huvs .iiul îrU »h., :ittended 

the "school's out" matinee staged at the Gem and Swiincc tlic.itres in K:innapolis, 

N. C. the Friday after school ended. Six business firms cooperated with 

theatreman J. K. Whitley in offering the matinee, and gave away some 2,500 ticltets. 

Showtime came and the big Gem Theatre could not accommodate the crowd. The 

Swanee was opened to lake care of the overflow and the films were bicycled from the 

Gem. The hour and a half program was made up of cartoons. 

Florence, Ala.. Theatreman 

Shot, Seriously Hurt 

MEMPHIS — A theatre manager charged 

with shooting his wife in Memphis about 

three weeks ago was found seriously wounded 

in Florence. Benner Elmo Johnson. 52. 

manager of Princess Theatre at Florence, was 

found in an alley near his theatre with a 

bullet hole in his head. His condition is 

serious. Police Chief Noah Danley believed 

Johnson was shot at some other place and 

taken to the alley and dumped. 

Johnson said he was turning off the air 

conditioning units when he heard a shot. 

"The next thing I knew." the wounded man 

said, "I was crawling along the alley." 

Marvin Lindley, taxi driver, found John.son. 

Johnson shot and seriously wounded his 

estranged wife, Mrs. Geneva Johnson, 34, with 

a pistol in Memphis June 2 after a family 

argument, police said. He was indicted on 

an assault to murder charge and his trial is 

set for fall. 

His wife has recovered and is now staying 

with relatives in Florence, her Memphis sister, 

Mrs. Virginia Landers, .said. 

Manager Bowen Found 

Dead in Theatre Restroom 

XASHVILLE, TENN.—J. O. Bowen. about 

43. died after being found shot in a restroom 

of the Melrose Tlieatre. where he had been 

manager since the house opened around 1940, 

Bob Hosey of Crescent Amusement Co. said 

a porter found Bowen. who was taken to a 

physician's office and pronounced dead. 

Mrs. Bowen said her husband had been in 

ill health for some time. 

Tammy' Grosses 150 

As Memphis' Best 

MEMPHIS — Two first runs were well over 

average in attendance. Loew's State did 30 

per cent above average with "Desk Set" and 

the Strand did 50 per cent above average with 

"Tammy and the Bachelor." 


Maico—Gunfight of the O.K. Corrol (Para), 3rd wk 90 

Poloce The Vampire (UA), The Monster Thot 

Chollenged the World (UA) 100 

State—Desk Set (20th-Fox) 130 

Strand—Tommy ond the Bochelor 150 

(U-l) 

Warner—The Toll T (Col) 85 

Charles Kuertz to Head 

Condra Finn's Drive-Ins 

NASHVILLE. TENN. — Robert Condra. 

president and owner of the Condra Amusement 

Co.. recently organized theatre concern 

here, has appointed Charles H. Kuertz, manager 

of the Bel-Air Drive-In, as general manager 

of Condra Amusement's drive-in division. 

In his new position. Kuertz will be in 

charge of the operational directorship of the 

following drive-ins: Warner Park on Highw-ay 

100. Bel-Air on the Charlotte road and 

Colonial on the Gallatin Road. 

'Johnny Trouble' to WB 

HOLL'ywOOD — Distribution rights to 

"Johnny Tiouble." first picture produced by 

John Carroll under his Clarion Pictures banner, 

have been acquired by Warner Bros. 

Slated for release this fall, the picture stars 

Ethel Barrymore. Carolyn Jones and Cecil 

Kellaway. with John H. Auer directing on a 

partnership deal with Carroll. 

J^fWV^/^^^ ^ 

GreaterTrattÂrec 

X\lJ(Jt/lf/C^^ maximum'light 

-i ^/V>ONTON. N. J. Even/y Disfribafed 

-Stondord Thcotre Supply Compony 

Frjnklin 5-6008 

ChorloHe— 

Theatre Equipment Compony, Chorlotte—Fronklln 

te—Franklin 

5-8481 

Standard Thcotre Supply Company, Greensboro— 

2-6165 

^^ 

^^B 

HB 

BOXOFFICE 

: 

29, 1957

I 

THEATRICAL 

2310 

. . The 

. . The 

. . FST's 

. . Wendell 

. . Children 

MIAMI 

paul Kepner, manager of Claughton's Normandy 

in Miami Beach, has just been 

named manager of the circuit's luxury house, 

the Hollywood, in the nearby town of that 

name. He relieved Ken Rockwell, who had 

been pinch-hitting for the firm and who has 

left Florida to join the Walter Reade circuit 

in New Jersey downtown Flagler, 

. 

an independent house owned by Oscar Rammirez 

and showing only Spanish-language 

films, was the rallying point on a recent 

Sunday for an audience of Cubans who 

listened to Jesus Reyes, a member of Fidel 

Castro's rebel band, tell of his escape from 

government forces who stalked him for 37 

Florida's FIRST Supply House 

NEW ADDRESS . . . 

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TAMPA, FLORIDA 

NEW PHONE . . . 8-5189 

NEW CONVENIENT PARKING 

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Visit us at our new building 

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JACKSONVILLE - MEMPHIS 

f4W PHOTOS! 


Per 

• Black and White SinOOdMinimu n Order 1,000 

Glossy Stock '*' — of Either Star) 

Cheek with 

Orderl | 

ADVERTISING CO. 

Cass Detroit 1, Mich. 

days in the Sierra Maestra mountains. Former 

Cuban President Dr. Carlos Prio also 

addressed the gathering . Colony is 

offering a summer vacation family plan admission 

price for "The Ten Commandments." 

Children under 12 can buy tickets for 75 

cents for matinees and 90 cents for evenings. 

Seats are reserved on a two shows a day 

basis. 

A 38th wedding anniversary was celebrated 

recently by the Herman Glassers. Glasser 

has installed the mirror decor in many 

theatres, including such widely separated 

locations as New York and the Dominican 

Republic Claughton circuit en 

masse lined up at the news stand to buy 

the latest issue of the Mike Shayne Mystery 

magazine. Wayne Rogers, manager of the 

Ti-ail, is the author of a short story entitled, 

"Eyes of Darkness." Ti-ail patrons are just 

finding out that Rogers is a sideline fiction 

writer, but the circuit knew it all the time, 

since he left a post as fiction magazine editor 

in New York when he joined Claughtons 

nine years ago. 

"Cinerama Holiday" will be shown at the 

Roosevelt at a special invitation press preview 

July 3. the day before it has its official 

Florida premiere. Louis DeRochemont's colorful 

film adventure is to replace Lowell 

Thomas' "Seven Wonders of the World." 

which plays its final performance here on 

July 2. Tlie Roosevelt is the sole Cinerama 

theatre in Florida . . . Walter Good, head of 

maintenance for the Claughton circuit, is off 

on a month's vacation. He will visit his native 

state of Texas, 

Krag Collins, manager of Wometco's Center, 

w'as mentioned as "a very good host" 

when Jim Dooley's Pishing Club, numbering 

members in the hundreds, met there recently. 

Collins had scheduled some cartoons for a 

screen show. Chief Bill Norton of the county 

police gave out several dozen Ocean City 

rods and reels to lucky members. He was assisted 

by Dan Laymon, local businessman, and 

Capt. Henry Christen of the Miami fire department. 

Refreshments were served after 

the show by Officer Richard Pierce and Sgt. 

Russ Norton. 

Ray Conner, formerly with the Ritz in Atlanta, 

will .step in as new manager at the 

Roosevelt when the new Cinerama film debuts. 

Former manager Paul Swater transfers 

to Minneapolis. 

Harry and Louis Brandt, theatremen of 

many interests including the operation of 

the Flamingo and Lincoln in Miami Beach, 

have been mentioned in the local press as 

having sold the Globe in New York for $1,- 

200,000. The house was formerly used for 

legitimate shows until the Brandts used it 

for motion picture runs . 

R. 

Thagard, president of projectionists Local 

316. gave an unsolicited boost to "The Garment 

Jungle," currently playing Wometco 

first runs. In an advertisement he urged 

support for the "truly pro-labor motion picture." 

In part the ad read: "'The Garment 

Jungle' . . . brings 

you the story of one of 

labor's great victories against racketeering." 

Curtis H. Miller, Claughton promotion man, 

had nice coverage on "Something of Value." 

He arranged an unusually interesting display 

in the main Miami Public Library; also 

book mai-ks and other displays were placed 

in all other public libraries in the area. "Read 

the Book—See the Movie" posters were put 

in every retail outlet in the Miami area by 

the local Pocket Book distributor. Several 

thousand heralds were also distributed. 

FST's head man here, Harry Botwick, 

didn't realize every second person in town 

would try to get into the act when he requested 

a columnist to invite people to send 

in any ideas they might have for a motion 

picture. AB-PT Pictures, now in the film 

production business, is looking for new films 

to make after the current "Beginning of the 

End" is released in July. Botwick has now 

issued a "cease firing" order. He's swamped 

and asks for "no more phone calls or letters 

for a couple of months. We've got to digest 

these first" . are admitted free 

at the Variety on family nights, when accompanied 

by an adult. 

20th-Fox Building Plans 

In Canada Boost Morale 

WINNIPEG—Exhibitors all over Canada 

are reacting happily to news that the 20th 

Century-Fox Canadian Division, under Peter 

S. Myers, has started an exchange building 

program. Within the next few years three or 

more of the company's six branches probably 

will have new exchange buildings. 

Work is already under way on the conversion 

of a factory building here to house 

the local exchange and Myers hopes it will 

be ready for occupancy in August. The building, 

which has steel beams and an area of 

4,000 square feet, is expected to be the finest 

distribution branch structure outside Toronto. 

At 75 Marion St., it will have plenty of parking 

space for visiting exhibitors. 

The company recently acquired a lot at 

11th avenue and 13th street SW in Calgary 

and four contractors have submitted bids on 

construction of a one-floor exchange building 

to cover an area 33x100 feet. 

A 20th-Fox exchange building is in prospect 

in Montreal, as well. The company 

has a three-year lease on its present premises 

there. 

The most recent new exchange building in 

Canada is that of MGM, which houses the 

head office and the Toronto branch. It was 

opened two years ago. Not long ago Paramount 

completely altered and renovated its 

building in Toronto and before that 20th-Fox 

did the same. 

ÔflfUtM 

Greater Crater Ar 

MAXIMUM LIGHT 

Evenly Distributed 

Joe Hornstein, Inc., Miami— Franklin 3-3502 

inson Theatre Service, New Orleon ôymond 3562 

tional Theatre Supply, New Orleo -Tulane 4891 

-State Theatre Supply, Memphis ;son 5-8240 

SE-6 

June 29, 1957

. . . free 

. . French 

. . Jack 

. . Marvin 

. . Carl 

. . Former 

Plans Sewing Contest 

Jake Weber, manager of the Liberty Theatre. 

Herkimer. N. Y., tied in the local 

Singer sewing machine store on a fashion 

show to be held in September. Big feature 

of the show will be a Singer teenage 

dressmaking contest. There will be local 

prizes for the winner, who in turn will have 

a chance at the national contest prizes. 

JACKSONVILLE 

rarl Turbyfill, veteran booker who had been 

at the Warner office for the last several 

years, is now on the staff at the Jack Rigg 

Booking Service in the Lynch building. Rigg 

nas expanded, is now serving 20 theatres, with 

his newest accounts being Joe Sirugos Islander 

Drive-In at Key West and the local 

Negro-patronage Ritz, managed by Neal 

Witchen. 

RESEARCH BUREAU 

for 


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from squeaks 

(and patrons' squawks) . 

chances are — they are 

. . 

ûtertiatlonaf! 

Write, wire or phone — 

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160 Hermitage Avenue, 

Nashville, Tennessee 

Phone: Alpine 5-8459 

international seat division of 

UNION CITY BODY CO., INC. 

Union City, Indiana 

PIC 

The Profitable Insect Repellent 

ROY SMITH CO. 

365 Park St Jacksonville 

Pretty Mrs. Shirley Paris is 

the new secretary 

of the Roy Smith Co., theatre suppliers 

. . . J. C. Kaniaris, owner of the Beach 

Drive-In, St. Augustine, was vacationing with 

friends in Ohio . Floyd, owner of 

Floyd Theatres in central Florida, and wife 

. 

sailed June 25 aboard the S. S. Masonia for a 

vacation in Honolulu motion 

picture comic Edward Everett Horton was 

starring in a summer stock production at the 

Peabody Auditorium in Daytona Beach. 

Billy Wilson, manager of the first run 

Carib Theatre m Clearwater since its opening 

several years ago. has moved upstate 

to manage the Boulevard Drive-In at De- 

Land. His old post at the Carib has been 

t;.ken by Steve Barber, who has been operating 

the second run Ritz Theatre in Clearwater 

. Harvey, Florida State 

Theatres' director of confection sales, returned 

from a lengthy stay in Dallas . . . 

Back from a European tour is W. Howard 

Smith, who operates theatres in Ocala and 

Brooksville . . . Stan Kramer was acting as 

Jim Levine's assistant at the Florida Tlieatre 

while Bill Wall vacationed. 

Exhibitors here to attend the annual conclave 

of the Veterans of Foreign Wars were 

Grant Raulerson, Outdoor Drive-In, Clearwater: 

C. W. Ball. Rex Theatre, Vero Beach, 

and Gilbert Wurm, Talgar Theatres, Lakeland 

. Fitzwater vacationed from 

his duties as supervisor of Bay-Lan Theatres. 

Tampa . Skinner, 20th-Fox salesman, 

returned from a vacation trip to Texas 

. . . Visiting Filmrow were exhibitors Bob 

Mullis, High Springs; R. L. Woodard, Madison; 

and Roy Bang, St. Augustine. 

Col. John Crovo, well-known retired exhibitor, 

has resumed an active part in the 

industry by becoming an account executive 

with the Motion Picture Advertising Co. He 

will continue to live here and make this 

city his headquarters. 

George Lauser to Manage 

Central States House 

ANITA. IOWA — George Lauser has announced 

that he will become manager of a 

theatre for Central States Theatres Corp. in 

the near future. An auction sale will be held 

at his Anita hardware store, at which time 

the $14,500 stock and fixtures will be sold. 

The Anita Theatre, which the Lausers have 

been managing, has closed and William Proctor 

of Knoxville, owner of the theatre, said 

the house will be closed for a short time but 

will reopen when new management has been 

set up. 

The Lausers have operated the hardware 

.^tore here for almost five years, coming from 

Des Moines, where he was connected with the 

H. J. Heinz Co. They have managed the theatre 

for the last year and a half, since the 

Proctors moved to 

Knoxville. 


The MODERN THEATRt 


i25 Van Brunt Blvd. 

iCansas City 24, Mo. 

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PAY YOU HIGHER INTEREST 

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About your older Bonds? Easy. Just hold onto tliem. As you know, the rate of interest 

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to buy the new— and hold the old! 

The main thing ajjout E Bonds, of course, is tiieir complete safety. Princijjal and 

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solid as a rock—backed by the full faith and credit of the United States. 

Mayljc \()u already know about Savings Bonds— as one of the 40 million Americans who 

own tiiem today, or as one of the other millions who ha\ e used Bond savings to help pay 

for new homes, cars, or college educations, or to make retirement financially easier. 

this is 

familiar territory to you — you know there's no better way to sa\e. 

But if you're new to tlie 

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your future. Ask your iianker, or check with your employer about the automatic Payroll 

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PART OF EVERY AMERICAN'S SAVINGS 

BELONGS IN U. S. SAVINGS BONDS 

TTie U.S. Govrrnmr,,/ ,l,.,- ,m 

cooperation willi tin Adv, 

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BOXOFFICE 

SE-8 BOXOFFICE : 

29, 1957

After 

Suspense Films Are 

Sure-Fire: 

Slone 

NEW YORK—"Suspense pictures are just 

as sure-fire for today's audiences as the oldtime 

serial thrillers were in the silent days," 

according to Andrew Stone, who produces 

independently for MGM release and specializes 

in "high grade thrillers." 

Stone, who wrote the script and directed 

"Julie" for MGM release in 1956. has practically 

the only "man-and-wife" producing 

in organization the film business today. He 

and his attractive blonde wîfe. Virginia Stone, 

who have been married 11 years ishe was 

originally a music cutter in films), handle 

almost every operation in the making of 

their films, even to the cutting and editing. 

Their screenplaj's are always based on factual 

cases, they scout their own locations and 

always use real homes for their interiors— to 

the extent that they dispense with studio 

shooting entirely. 

Tlie Stones are now in New York to scout 

i 

locations for "The Third Rail" still a tentative 

title because Stone feels many patrons 

won't know its meaning^ the first of three 

pictures to be produced for MGM under a 

newly-signed contract. As a drama of a 

time bomb scare, based on an original by 

it will Stone, be filmed, starting in July, on 

the streets of New^ York and in dwellings and 

commercial buildings. 

will be made within 18 months, according to 

Stone. 

John Rosenfield Quits 

Amusement Editor Job 

DALLAS — John Rosenfield, amusements 

editor of the Dallas Morning News since 

1925. has relinquished his post and now is 

writing a daily column for this city's only 

morning sheet. William A. Payne, assistant 

city editor, took over the amusements post 

and guides the four-man staff. Payne was 

once telegraph editor on the now defunct 

Dallas Dispatch. 

Rosenfield, dean of southwestern amusements 

editors, last February 2 was awarded 

the 1956 Film Critic of the Year award in 

Los Angeles by the Screen Directors Guild. 

His was the fourth film critic award in 

history by the SDG. At the time of the announcement. 

Rosenfield was hospitalized in 

New York with a mild heart attack. Upon 

recovery, he went from New- York to Los 

Angeles by train to receive the award in 

person. Presentation was made by R. J. 

O'Donnell, vice-president and general manager 

of Interstate Theatres, headquartered 

here. 

Lights On at Calistoga 

C.\LISTOGA. CALIF. — The Ritz Theatre 

here has reopened in a new attempt to keep 

operating. Mr. and Mrs. Warren Wickoff 

and William Blair jr. will run the theatre 

is response to public demand and a pledge of 

attendance on the part of the community. 

Shawnee Theatre 

Owners Continue 

Policy of House Improvement 

Sterling Sales Merges 

With Modern Equipment 

DALLAS -J. H. Elder, president of Sterling 

Sales & Service here, has announced 

the merger of Modern Theatre Equipment 

Co. and Sterling Sales & Service. Inc.. to 

form Modern Sales and Service, Inc.. effective 

July 1. 

There will be no change in personnel. Elder 

said, adding that these two companies 

have a staff "with possibly more years of 

theatre experience and know how than any 

other organization of its kind." The personnel 

includes, in addition to Elder. C. C. 

"Speed" Hoover. Charles McKinney. purchasing 

and sales; J. C. Skinner, projection and 

sound; C. E. Holmes, air conditioning and 

heating; Kendall Way, concessions, and an 

additional staff of more than 30 U'ained personnel. 

Modern Sales & Service, Inc., will be located 

at 2200 Young St. in new .spacious 

quarters having more than 25.000 square feet 

in show room, offices and warehouse. 

Early Bird Matinee Test 

In Industrial Community 

HARTFORD— Perakos Theatre Associates 

Following "The Third Rail," Stone will 

make "Guided Missile," based on an original 

are experimenting witli an Early Bird matinee 

by Robert Pirosh, which will be produced and 

on Wednesdays at the 1.000-seat East- 

directed by Stone at White Sands. N. Y., and wood Theatre. East Hartford. The main attraction 

Is screened at 11:40 a.m. as an added 

then "Infamy at Sea." a suspense drama 

which will be filmed aboai-d a Matson Lines 

freighter en route to Hawaii. All of these 

convenience for industrial plant personnel 

who report for work at 3 p.m. East Hartford 

is the site of numerous defense plants, including 

United Aircraft Corp., which employes 

nearly 75.000 persons. 

Tom Grace. Eastwood manager, has posted 

announcements of the Wednesday programs 

in supermarkets, drug stores and the like 

throughout East Hartford. 

Other industry-conscious communities in 

nothem Connecticut may adopt the Eastwood 

plan if audience reaction is favorable, 

trade sources told BOXOFFICE. 

'Lottery/ Says Post Office 

OMAHA—Bick Downey, after a trial run 

of numbered popcorn boxes, told exhibitors 

to take heed when he visited the Theatre 

Booking Service here last week— it's a lottery. 

Downey advertised the numbered popcorn 

boxes in the paper as a promotion for 

his Colonial Theatre at Hamburg. Iowa. 

Downey said he had a visit by representatives 

of the Postoffice Department. They informed 

him that the element of chance involved 

constituted a lottery. 

Clyde Butter Named 

HOUSTON. TEX—Eddie Joseph, president 

of the Texas Drive-In Theatre Owners 

Ass'n, said that Clyde Butter, a former 

Houstonian, now an Austin public relations 

executive, has been named executive secretary 

of the Texas Drive-In Theatre Owners Ass'n. 

SHAWNEE, OKLA.—Johnny Jones, who 

with his sister Ruby, operates all six of the 

local theatres, is displaying a continued faith 

in the industry with his policy of renovation 

and redecoration. Newest project on 

the list is the complete redecoration of the 

Hornbeck Theatre. The Ritz had a face-lifting 

last year with new seats, new carpeting 

and rearrangement of the foyer. 

Other theatres controlled by Jones and his 

sister include the Bison, Criterion and Starlite 

and Tecumseh drive-ins. 

The Ritz was the first of the Jones theatres. 

and it was called the Cozy when Johnny and 

Ruby's father Jake decided to quit the confectionery 

business he had started here in 

1904 and enter the theatre field. 

LEASED COZY IN 1926 

Nick Albert, Jake Jones' brother-in-law. 

was a partner for a while, and later he was 

associated with A. J. Cammack. He leased the 

Cozy to Adam F. Hornbeck about 1926 and 

it was renamed the Ritz a year later. For a 

short time, Jones was out of the theatre business 

here. He was a partner in the Seminole 

Amusement Co., building the Ritz at Seminole 

and selling it to Griffith Amusement Co. 

Immediately afterward he built the Criterion 

here, opening it in July 1927. During 

the depression years, he also acquired the old 

Savoy, renaming it the State. 

Ruby Jones had worked with her father 

from the time she finished high school, and 

Johnny got an early start as u.sher and 

Their father went into semiretirement 

"flunky." 

when Johnny came out of A&M 

and he and his sister took over the Ritz 

management. 

During the war she ran it "almost singlehanded. 

" the war, the two bought the 

Odeon and renamed it the Jake, in honor 

of their father who had died. 

In 1951 they also bought the Crest at Stillwater, 

operating it until their venture Into 

the combined Shawnee theatres in July 1954. 

Johnny likes to think of the theatre, not 

only from a personal business standpoint, but 

from that of its place In the community's 

economic progress and culture. 

"Darken the downtown theatres." he suggested 

"and w-hat would you have?" 

FILMGOERS ALSO SHOPPERS 

A big proportion of filmgoers are windowshoppers—potential 

daytime customers. Getting 

them downtow-n is the logical first step 

toward getting them into the stores. 

"We believe that the theatres have an Important 

part in the town's progress, just as 

the banks, groceries and other businesses do," 

he said. 

One thing not changed and which probably 

never will be is the marquee of the Ritz. 

It was designed by the late A. C. Davis, architect, 

from a pasteboard model made by Jake 

Jones. 

Jones is a vice-president of the United 

Theatre Owners of Oklahoma, member of the 

Variety Club, of Kiwanis and Elks. 

BUFFALO COOLING EQUIPMENT 

BUFFALO ENGINEERING CO., INC 


. . With 

DALLAS 

The Judy Garland revue ended a 14-performance 

run Sunday (23) as the opening 

show of the State Pair Musicals annual 

12-week summer season in air conditioned 

State Fair Auditorium. Boxoffice for the 

two-week stand would have been $103,000, 

except that the management refunded (or 

gave ducats for future shows) for the hefty 

$11,000 taken in Saturday (15) when Miss 

Garland walked off after four numbers and 

told the audience of 3,450 she couldn't go on 

because she was ill. She'd also been grieving 

over the death, earlier in the week, of Robert 

Alton who choreographed her revue. For 

13 performances the show took in $92,000, 

with tickets scaled from $1.50 to $3.75. 

Gordon McLendon, young president of Mc- 

Lendon Investment Corp., owner and operator 

of the suburban Casa Linda hai-dtop 

here, was appointed Texas state chairman 

for the 1958 March of Dimes by Basil O'Conner, 

president of the National Foundation 

for Infantile Paralysis. McLendon, who 

guides his big "Texas triangle" of radio stations—KLIF, 

Dallas: KTSA, San Antonio, 

and KILT, Houston—plans to build a tele- 

SPECIAL 

TRAILERS 

FILMACK 

PROJECTOR : 

vision and radio station in Dublin, Ireland. 

Jack Wrather, Texas oilman who has produced 

several motion pictures as an independent, 

has again branched out in television. 

Already owning the filmed series of 

the Lone Ranger and Lassie, Wrather recently 

bought a third television property. 

Sergeant Preston of the Yukon, for a reported 

$1,500,000. Wrather, who is maiTied 

to actress Bonita Granville, maintains a 

local office, managed by J. T. Fi-ice. 

Interstate circuit this week brought in a 

revival of "Oklahoma!" at its suburban Village. 

It's the first showing of the film in 

Cinemascope here since the musical closed 

a six-month run at the chain's midtown 

Tower in December, where the special Todd- 

AO process film was utilized. 

"Giant" went into its first subrun break here 

on Thursday (20) in Interstate's Lakewood 

and Inwood, Rowley United's Texas and Beverly 

Hills, Phil Isley's Granada and Crest and 

the Ferguson Bros.' Downs Drive-In at Grand 

Prairie. On the following Thursday it went 

into a number of other drive-ins and subsequent 

runs. All runs were from five to 

seven days and the admission was increased to 

75 cents in all theatres. 

Charles Weisenburg is now running newspaper 

ads here for his Arlington Drive-In 

which is nearer Ft. Worth . the beginning 

of AB-PT's "The Beginning of the 

End" at the Majestic Thursday (27) KFJZ- 

TV in Fort Worth ran MGM's 1957 release, 

"The Beginning or the End?" for their viewers 

on the following night. The Palace 

opened "Fire Down Below" after heralding 

it in the newspapers for the past month. In- 

simplex specialist : REPAIRS 

SPROCKETS GROUND TO "FOXHOLE" SIZE $2.00 EACH 

LOU WALTERS REPAIR SERVICE 8548 Son Fernondo, DoHas Texos, Phone DA 1-0341 

CONCESSION 

1

. . Exhibitors 

. . Paul 

. . 

. . 

. . The 

. . Azteca 

. . William 

. . Where 

. . The 

. . 

OKLAHOMA CITY 

1 

n fter a discouraging start, Oklahoma's semicentennial 

exposition bounced back Sunday 

i23i with a record 97.000 attendance in 

one day. The exposition, which drew small 

crowds its first few day.s, pulled more than 

70.000 the previous Thursday when 'Kids 

Day" was slated. Youngsters under 12 were 

admitted free. Friday and Saturday attendance 

also had climbed to satisfying figures. 

Oklahoman Patti Page, headlining Nick 

Matsoukas' "Latin Quarter Revue" grandstand 

show, pulled good crowds Saturday and 

Sunday— playing to a near capacity 15.000) 

audience on Sunday, the la.st day of her 

three-day stand. Tuesday (June 25> promised 

to be another big crowd day. with most 

merchants in Oklahoma City closing their 

stores at 1 p.m. in honor of "Oklahoma City 

Day" at the exposition. Sunday's crowd was 

so big that policemen reported they turned 

many cars away because the only parking 

areas left vacant were too muddy from 

frequent spring rains to permit parking. 

U-I has set a screening for Monday. July 

1. at 10 a.m. in the Fox screening room. 

Picture be screened is "Night Passage." 

to 

The Fox screening room was the scene of a 

trade showing of "Love in the Afternoon," 

comedy starring Gary Cooper, Audrey Hepburn 

and Maurice Chevalier. Showing was 

hosted by Oklahoma City's Center Theatre, 

where the film will play in July. 

Vacationers include Harold and Joanna 

Combes of Barton Theatres, who are in 

Joplin. Mo., and Don Walls, manager of the 

Center Theatre seen on Filmrow 

last week included Jerry Murphy. Tulsa; 

Red Leathers. Paducah. Tex.; Mr. and Mrs. 

Henry Simp.son. Bristow; Mrs. Wesley Hodges. 

Weatherford; E. B. Anderson. Norman; H. D. 

Cox, Binger; Clint Applewhite, Carnegie: 

Leonard White. Weatherford; Howard Collier, 

Geary; Bernard McKenna, Norman; Elmer 

Bills, owner of Anadarko theatres; Frank 

Dove, Groom, Tex., and Cliff Sanders, Cleveland. 

HOUSTON 

T>oy O'Hara, Granada Theatre, is vacationing 

. . . Also on pleasure leave is John 

Price of the King Center Twin Drive-In . 

Sam Landrum. Jefferson Amusement Co.. 

Beaumont, was in Houston on business . 

Southwestern Theatre Equipment Go's Tom 

Vincent is doing west Texas businesswise for 

a couple of weeks 

Down in Alvin, Gretchen Trantow has quit 

theatre business after 32 years. Pictures have 

changed a lot since thase days in 1925, but 

not the fans themselves, she says, adding that 

cowboys and the candy counter are still top 

attractions. In the early industry days. 

Gretchen played piano for silent films, then 

when talkies came in she switched to selling 

tickets, where she's been ever since. Why did 

she decide to quit? "To see a movie now and 

then. I never got to see any while I was 

selling 

tickets." said she. 

Willie Ratcliff. Epsom Drive-In, went to 

Dallas to see Judy Garland in person . . . 

Harry Sachs, Lone Star Theatres head, was 

in from Dallas on business . Chapman, 

Paramount salesman, has been upped to big 

city salesman, handling Dallas and Houston. 

Gives him much more time at home, but 

friends down here do miss him. Paul's son 

Paul Webb has just graduated from the New 

Mexico Military school in Roswell, N. M. Paul 

and the missus attended. 

Variety Club's Fred Nahas appears in 

"Heart of Show Business," now appearing 

Jimmy 

at the Metropolitan Theatre 

Stewart is due in July 19 for a stage appearance 

at the Met with his "Night Flight." 

.'\11 the Miss Houston finalists will do a 

Metropolitan personal appearance on July 

12 . . . The River Oaks and Wayside theatres, 

policy twins, are back on the same 

picture deal with "The Baby and the Battleship" 

. Metropolitan Theatre is having 

a midnight horror show with "alive 

on stage" the giant gorilla . . . Long's Theatre 

in Pasadena had a midnight show Saturday 

also. 

Harry McHaffie, manager of the Avalon Art 

Theatre, is very disappointed because the 

trial over possession of his film, "Mated," was 

postponed from June 24. His attorney is engaged 

in another important trial at this time. 

The picture, considered of a medical nature, 

was called "lewd and lascivious" by police 

who raided the theatre early last January, 

seized the film and arrested McHaffie and 

his assistant. They were released on approximately 

$1,000 bond at that time. 

.Alvin Samuel Guggenheim jr. was born 

Fathers Day in St. Joseph's Hospital. Parents 

are Mr. and Mrs. Alvin Guggenheim of 

the Yale and Broadway theatres. Alvin reports 

some terrific business at his theatres 

on "The Snows of Kilimanjaro." It's scheduled 

for a full week. 

N.H. Legislature Approves 

Parents Liability Bill 

CONCORD. N. H.—Tlie state House of 

Representatives has passed a Senate-approved 

bill that makes parents responsible 

for damages if they intentionally or negligently 

contribute to the delinquency of 

their children. This measure was okayed 

after the House had rejected by a 173-147 vote 

a much stronger proposal that would have 

made parents "completely liable" in a civil 

action for any damage caused by their children, 

whether they knew about it or not. and 

whether they contributed in any way to the 

delinquency of their youngsters. 

The approved bill gives parents one chance 

before they are brought into court. However, 

if they are arraigned on a second charge of 

delinquency or vandalism against their child, 

they are subject to make restitution for 

property damage up to $500. If they fail to 

follow the court orders, in relation to the actions 

of their children, they may face a contempt 

charge. 

Open 7 Nights a Week 

MISSOURI VATJ.KY, IOWA—The Rialto 

Theatre here has gone on summer schedule 

and is in operation seven nights a week. Matinees 

will be held Saturday and Sunday afternoons. 

SAN ANTONIO 

. 

Interstate City Manager George M. Watson 

returned from a Interstate manager's 

Addie Addison, UA 

meeting in Dallas . . . 

publicist, and George Bannon, exploitation 

director in the southwest, were in town from 

Dallas . Film notes: Robert Gallegos, 

head booker, went to El Paso and Mexico 

City on his vacation . . . Also on vacation at 

Azteca is Fidel "Fufu" Roel of the inspection 

department Alameda opened 

"Musica en la Noche" Monday. 

The Hayes, San Marcos, was closed for 

awhile . Samelson, manager of the 

Arts and producer for the San Antonio The- 

atre Guild players, speaks a half dozen languages 

they will spend the Fourth 

J. of July: R. Craig, Austin; Ruben Ayala 

Azteca veteran employe, Lake McQueer.' 

and Anna Geisick, Marshall. 

Television stations advertising their socalled 

"first run theatre" film fare are far 

from right since so many, in fact, all of these 

pictures are from 20 to 10 years old. If a 

theatreman advertised his wares thus, he 

would not last long in the exhibition game. 

The four Statewide drive-ins had a midweek 

Wives Appreciation Night Wednesday 

with all husbands taking their wives to any of 

the ozoners free on one paid admission . 

A man who robbed the Fiesta Drive-In here 

last January was given a 12-year prison sentence 

on four felony charges ... J. J. Rodriguez, 

manager-owner of the Panamericano 

Theatre, Dallas, was at the Mexican film exchanges 

booking . . . T. Toddy of Toddy Roadshow 

Pictures. Atlanta, was at Clasa-Mohme. 

"La Doncella de Piedra," the first Mexican 

color picture in CinemaScope, was given a 

private screening at the Alameda Thursday 

i20> morning for .some 20 specially invited 

guests and friends of Manager Gordon B. 

Dunlap. The picture ran 94 minutes and stars 

Elsa Aguirre, Armando Silvestre, Victor 

Manuel Mendoza, Jose Ellas Moreno, Flor 

Silvestre and Indio Bedoya. Romulo Gallegos. 

the top adventure author of Latin America, 

has given form to this Indian legend of a 

beautiful girl who leads her people from 

slavery into freedom. 

Tradepress scribes John and Lester Ketner, 

spent the weekend in Del Rio and Villa 

Acuna, Mexico. In De Rio, they called on 

Paul and Evelyn Poag of Rowley United 

Theatres. In Acuna. they visited one of the 

Rodrigues theatres . . . Mr. and Mrs. Eph 

Charninsky were honored at the Congregation 

Agudas Achim on their golden wedding 

anniversary. He was the former city manager 

of the old Southern Theatre enterprises 

here. 

Increase Corn Sales 

To boost popcorn sales. Ray McNamara 

of the AlbTi Theatre. Hartford, has set up 

this new sign at conce.ssion counter: "Free 

pass to purchaser of a gold-.^tarred cup of 

buttered popcorn." A limited number of 

popcorn boxes are starred daily. 

Send to me thrtwgl: 

Your SPROCKETS Can Be I $ "^ 

Ground to FOXHOLE Size! ^ ^"" LOU WALTERS . 

REPAIR SERVICE.. 

Supply House ... or Direct 

8548 Soit Fcrnondo 

DoKos, Texas 

Phone OA 1-0341 


A new employee gave us the idea . . 

Several weeks ago, a young chap being processed by our 

personnel people — you know, for insurance, hospitalization 

and so forth— asked whether our company had 

a Payroll Savings Plan for U. S. Savings Bonds. 

This simple question made us reaUze that while we 

had a Payroll Savings Plan available we had not 

promoted it lately among our employees. 

We contacted the State Director of the Savings 

Bonds Division of the U. .S. Treasury and discussed 

this matter. He helped us work out a promotion plan to 

contact every employee on the Payroll, and thereafter, 

each new employee we hired. He supplied literature. 

posters and so forth and helped train the canvassers to 

do an educational promotion among our employees. 

In a short time, with practically no disruption of our 

business, our campaign was successful. The enthusiastic 

response floored us. This proved to us employees want to 

save part of their pay and they welcome the convenient 

Payroll Savings Plan for buying U. S. Savings Bonds. 

Your State Director, Savings Bond Division, U. S. 

Treasurv Department, will be glad to help you install 

The Payroll Savings Plan, or build participation in an 

existing plan. Write: Savings Bonds Division, U. S. 

Treasury Department, Washington 25, D. C. 

The United Stales Gnrernment does not pav for this advertising. The Treasury Department 

thanks, for their patriotic donation, the Advertising Council and 

BOXOFFICE

Minneapolis Academy 

Faces Busy Future 

MINNEAPOLIS—As the only local theatre 

equipped for Todd-AO, the Academy here, 

formerly the Alvin, is in line to obtain subsequent 

Todd releases and such roadshow 

pictures as MGM's "Raintree County" and 

"Ben Hur" which will be available in the 

Todd-AO process. 

The one hitch as far as 'Raintree County" 

is concerned will be the length of the run of 

the Academy's opening attraction, "Around 

the World in 80 Days" and any MGM desii-e 

to have "Raintree" played before the 

Academy becomes available. 

"Around the World" reopens the Academy 

July 12 and Michael Todd jr., in town last 

week, and Ted Mann, who operates the theatre, 

both expect it'll run at least a year. All 

seats will be reserved, the same as for "Cinerama." 

There'll be one showing each night of 

the week and matinees on Wednesday, Saturday 

and Sunday and the night price .scale 

will be $2,45 and $2.65 and the matinee $1.50 

and $2. 

With the interior practically rebuilt and the 

showhouse transformed into one of the most 

beautiful and modern here, a bright future 

is foreseen for the Academy as the Twin 

Cities' second showhouse with an out and 

out roadshow, hard ticket policy. The other 

such theatre is the Century, playing "Cinerama." 

The first two Cinerama offerings here each 

ran for more than one year and the third, 

"Seven Wonders of the World," was in its 

46th week and still playing to big business. 

The Academy'.s operation will be patterned 

after that of the Century. Phil Jasen who 

was with "Cinerama" here from the start, 

has resigned to join Mann at the Academy. 

The Academy is on the same street as the 

Century, only a block away and next door 

to Mann's very successful fii'st run World. 

Spalding, Neb., Exhibitor 

Henry Carlin Dies, 63 

SPALDING, NEB.—Henry Carlm, 63, lifelong 

resident of Spalding and a veteran Nebraska 

exhibitor, died here after a short 

illness. 

Carlin was the owner of the Carlin Theatre 

and also operated the Carlin Hardware and 

Implement Co. Services were at St. Michael's 

Church, with burial in the Spalding Cemetery. 

Survivors include his wife Vera; daughters 

Mrs. Edsel Wibbels, Columbus, and Mrs. 

Richard Schulz. Omaha, and sons Dr. R. G. 

Carlin of Columbus, James and Peter, Lincoln; 

and a brother Leo. Omaha. 

To Shutter for Two Months 

OM.\HA — Two long-time exhibitors announced 

last week they would be shuttered 

through July and August. They are Phil 

March, who operates the Gay Theatre at 

Wayne, and Mrs. Ann Schreiber, who has the 

Royal Theatre at Wisner. 

Parker, S. D., House Reopens 

PARKER. S. D — L. E. Jorgensen, proprietor 

of the Capitol Theatre here, has reopened 

the house which had been dark since December 

13 last year. Admissions are 50 cents 

for adults and 20 cents for children. 

Daylight Time and Rain Are Giving 

Minnesota Airers Financial Shakes 

MINNEAPOLIS—The longest run of unfavorable 

weather in theatre history, plus 

daylight saving time, is cooking the profits 

goose of many drive-in theatres in this territory. 

Most of the airers ai'e experiencing 

their worst season; some are in the red the 

first time. 

Daylight savings time has been found to 

be even a harder boxoffice blow than anticipated, 

and the effect became worse as the 

daylight hours increa-sed. Many drive-ins in 

Minnesota, and in North Dakota towns having 

DST, dropped their second shows when 

the starting time was pushed up to around 

midnight, 

ONE COMPLETE SECOND SHOW 

Situations retaining second shows run them 

only as long as there are customers around 

to watch them. Sometimes there are as few 

as two cars around for the final reels. The 

local Flying Cloud reports it has had to run 

a complete second show only once this season. 

In addition, the weekends, when drive-ins 

expect to do the bulk of their business, have 

been cold and rainy. The local Navarre 

played a heavily advertised Spookathon to 

only 50 cars on a recent Sunday night. 

Generally speaking, too, business has been 

bad most of the time for the early-week early 

shows because of DST and bad weather. 

Minnesota Entertainment Enterprises, operating 

five of the most elaborate Minneapolis-St. 

Paul outdoor stands, reports its business 

is off 40 per cent from a year ago. Other 

ozoners are said to be off from 5 to 40 per 

cent. In a number of instances a slight patronage 

loss wipes out all the profit. 

There's a general agreement that DST "is 

the worst thing that has ever happened to 

us." 

Unless the night is cloudy the outdoor theatres 

are lucky to get their first shows started 

by 9; 15 p,m. Later in the summer it's likely 

to be 9:30 or 9:45. And, of course, concession 

stand business is equally hard hit. 

SCREENED 'WAR AND PEACE' 

The Flying Cloud recently showed "War 

and Peace." The single nightly showing was 

scheduled for 9:15 o'clock and the featuie 

wasn't over until well past midnight, 

Minnesota is stuck with DST for still another 

summer because the state legislature 

doesn't meet again until 1959, In North Dakota 

there's no state law. With local option 

many of its towns ali-eady have rescinded 

their DST and reverted back to standard 

time. 

Television and radio stations, which together 

with many newspapers, pres.sured the 

Minnesota state legislature into enacting 

the fast time, are finding that it's also causing 

the ratings of their shows to decline 

much more than seasonally. The hardtop 

theatres, all other amusements and sports, 

theatre bars and night clubs also find that 

DST is hurting them badly. 

Despite heavy rains and bad windstorms, 

occuring virtually every night, area drive-ins 

are continuing to operate. The Star-Lite 

Outdoor Theatre, for instance, last Friday 

(21) night continued with its show during a 

cloudburst which lasted all evening even 

though a foot of water accumulated in the 

parking area. The picture was "Walk the 

Pioud Land." 

Minot Council Votes 

To Continue DST 

MINOT. N, D.—Daylight saving time opponents 

were defeated again here when the 

city council voted down a proposal to rescind 

its fast time resolution that had passed only 

by a one-vote margin. Instead, the council 

adopted an amendment to continue the fast 

time until Labor Day. 

The council in retaining DST rejected a 

petition with more than 500 names asking for 

a return to standard time. 

It also disregarded 

the fact that surrounding tow-ns have discarded 

or rejected DST and that during the 

past fortnight more than 20 other towns 

throughout the state have abandoned It 

after a short trial period. 

Minot is located in the northeast corner of 

the state, and during the summer, daylight 

is normally of lengthy duration. Opponents 

of DST say that if it were left to the citizens' 

vote it would be easily defeated. They also 

say it's causing the city a loss of much transient 

business, antagonizing farmers in the 

area and causing much grief for parents of 

small children. 

The Minot Outdoor Theatre and Earl Beck, 

its manager, are awaiting trial of their court 

suit to knock DST out. They alleged that its 

adoption by a council resolution was in violation 

of the state constitution. 

RKO Theatres Win Bids 

For 'Silk' in Twin Cities 

MINNEAPOLIS — As a result of newly 

stai'ted competitive bidding among Twin 

Cities theatres, the Minneapolis and St, Paul 

RKO Orpheums for the first time will be playing 

an MGM picture. "Silk Stockings," day 

and date, starting July 17, 

It was the RKO Theatres that demanded 

the right to bid competitively for product for 

their two Minneapolis and one St. Paul downtown 

first run houses. 

Previously, under a split arrangement, 

MGM and 20th-Fox releases went mostly to 

the United Paramount theatres and occasionally 

to the independent Twin Cities Worlds 

and Gopher. The RKO Theatres confined 

themselves to Warner Bras., U-I and Columbia 

product for almost the entire part. 

The first 20th-Fox picture to be bid on by 

the RKO Theatres, as well as by the other 

companies, for the Twin Cities is "A Hatful 

of Rain." 

Exhibitor Dons Greasepaint 

ALLIANCE, NEB.—Leonard Glarum, manager 

of the Alliance Theatre here, donned 

greasepaint and performed his Pepe the 

clown act at the opening of t!-.e new Woodlawn 

Theatre in Littleton, Colo. A fellow performer 

at the opening was Chill Wills, comedy 

star of Hollywood. 

"Half of My Heart," wi-itten by Morris 

Stoloff and George Duning is the theme 

song of Columbia's "Jeanne Eagels " NC-1 

BOXOFFICE June 1957

Island' Top Grosser 

In Second Stanza 

MINNEAPOLIS — Something of Value." 

the most important new entry, showed good 

boxoffice strength. Respectable figures also 

were turned In by the "Giant Claw"-"Night 

the World Exploded" combination and "The 

Oklahoman," other newcomers. In its second 

week, "Island in the Sun" continued to click 

in a big way. 

Gopher Somefhing of Volue (MGM) 100 

Lyric— Kronos (20th-Fox); She Devil (20rh-Fox).. 85 

Orpheum Giont Claw (Col), Night the World 

Exploded 

Pan— Shoot-Out 

(Col) 

at Medicine Bend (WB); The 

95 

Counterfeit PIcn (WB) 90 

Radio City— Island the Sun 150 

in (20th-Fox), 2nd wk. 

State The Oklohoman (AA) 95 

World The Constant Husband (SR) 90 

Omaha Business Not Too Bad 

In Face of Competition 

OMAHA— Spencer Tracy and Katharine 

Hepburn set the pace in "Desk Set" for 

Omaha lir.st runs last week at 105 per cent 

of average. Most of the others were close behind 

and the general results were rather 

optimistic, considering bad weather and 

several periods of broadcasted tornado warnings, 

plus the record-breaking crowds attending 

the racing session at Ak-Sar-Ben. 

Brondeis China Gate (20th-Fox). 90 

Omaha—Battle Hell (DCA), Breok in the Circle 

(20th-Fox) 100 

Orpheum—Desk Set (20th-Fox) 

1 05 

State This Could Be the Night (MGM) 95 

SPECIAL 

TRAILERS 

FILMACK 

ltmM.II.HIlJIIJIJ,M.ÎI.H,ll,l 

Milwaukee Grosses Firm; 

'Ten' and 'Island' Lead 

MILWAUKEE—First run scores held firm 

along the local rialto, with "The Ten Commandments" 

in its 20th week pacing the 

town at 160 per cent. Running a close second 

was the second week of "Island in the Sun^' 

with 140 at the Wisconsin. 

Alhambro Monster From Green Heil (DCA); 

Halt Human (DCA) 20 

] 

Palace Trooper Hook (UA), Man Afroid (U-l).. 70 

Riverside Something of Value (MGA/\) 100 

Towne The Ten Commandments (Para), 160 

20th wk 

Warner The D.I. (WB); Calypso Heat Wove (Col) 120 

Wisconsin Island in the Sun (20th-Fox) Lure 

of the Swamp (20th-Fox), 2nd .vk 140 

KMTA Directors Move Up 

Confab Dates to Mar. 5, 6 

KANSAS CITY — The Kansas-Missouri 

Theatre Ass'n held its monthly board meeting 

Wednesday

: 

June 

. . U-I 

. . 

I 

THEATRICAL 

2310 

MINNEAPOLIS Money-Back Policy M ILW AU KEE 

fxrhen "Love in the Afternoon" was sneakpreviewed 

at the State here last week, 

a unique stunt was pulled. The theme tune, 

played frequently throughout the picture, is 

"Fascination." When the customers were 

leaving the theatre, they encountered a group 

of live musicians in the lobby playing the 

catchy number. It all created much word-ofmouth. 

The film goes into the Minneapolis 

Radio City and St. Paul Paramount day and 

date starting July 25 . . . 20th-Fox held its 

annual office picnic at Ba.ss Lake. Office 

Manager Jack Kelvie was in charge of arrangements 

and secretary Gertrude Webber 

a.ssisted him. As usual, a good time was had 

by 

all. 

Herb Buschnian, United Artists manager, 

was in Chicago for the special screening of 

"The Pride and the Passion." Bill Diehl, St. 

Paul Dispatch-Pioneer Press film editorcritic, 

also was the company's guest at the 

Windy City showing . exploiteer Sheldon 

Secunda still is around working on 

"Tammy and the Bachelor." 

Paramount exploiteer Ed Bcllcw came in 

from New York for his first visit to this 

territory in ten years. He'.s doing special work 

on "The Ten Commandments." When last 

here he w-as w-ith United Artists . . . The 

first 20 girls named Bernardine who called 

the Minnesota Amusement Co. by phone last 

Saturday received passes for themselves and 

escorts to the 20th-Fox picture of the same 

name which goes into the State here soon . 

First newspaper ads for "Around the World 

in 80 Days" appeared in last Sunday's newspapers. 

The picture opens July 12 at the 

local Academy, formerly the Alvin . . . The 

'ocal Arion and the St. Paul Faust will hold 

Academy Award Pictures festivals during 

July. They'll offer two Oscar-winning oldies 

on each program. It's the third annual such 

festival for the Fau.^t. 

The Minnesota Amusement Co. tossed a 

"Bernardine" party for the press and television 

and radio folks. It was followed by a 

screening of the pictuie . . . The Italian 

"The "Voung and the Passionate" is having 

its Twin Cities first run at the local neighborhood 

fine arts Suburban World and doing 

big business . . . Lowell Kaplan, manager of 

the legit Lyceum, reports that as of now the 

theatre will open its season the week of 

September 17 with "Separate Tables." The 

booking just wâs received by him. Another 

booking is "No Time for Sergeants" for ten 

days, starting October 17. 

Survey Reveals Some Gain 

For Sunday Film Shows 

TORONTO— Approval of Sunday movies 

has gained a few points since 1943, when the 

Gallop Poll by the Canadian Institute of 

Public Opinion showed 50 per cent against. 

The newest sampling of public opinion, just 

released, discloses that only 47 per cent disapprove. 

The approval figure jumped from 

44 per cent in 1943 to 46 per cent in 1957. 

Six per cent had qualified opinions or were 

undecided 14 years ago and the present figure 

is seven per cent. 

The question: "Generally speaking, do you 

approve or disapprove of allowing moving 

picture theatres in your community to remain 

open on Sunday?" 

BOXOFFICE 

; 

29. 1957 

Attracts Patronage 

MINNEAPOLIS—Things here are almost 

reaching the point where you can go to the 

movies and if you don't like the show get 

your money back. That is, the theatre management's 

guarantee of "satisfaction or your 

money back" is becoming more and more 

commonplace. 

Exhibitors apparently feel that this is one 

way to help stimulate patronage and they 

believed it frequently helps the boxoffice. 

One particularly striking instance of its 

success being cited is that of the Campus, 

neighborhood art house, with "The Killing," 

which was shown downtown on a first run 

twin bill that drew poorly. 

At the Campus, how'ever, with the management's 

guarantee and the promise of satisfaction 

or money back, the picture, shown 

alone, did sensational business. And not one 

patron asked for money back. 

The Terrace and Rivervlew, leading uptown 

houses, advertised they'd "cheerfully" 

refund the money to those witnessing "The 

Brave One," which pulled only mediocre 

patronage in its Loop first run, if those 

it seeing didn't agree "it is one of the 

best motion pictures" they've ever witnessed. 

On Mother's Day, a Sunday at that, the 

Minnesota Amusement Co. went several steps 

further and established a precedent here by 

admitting all mothers, young and old, free 

in the afternoon and evening to its two leading 

downtown first ran theatres. Radio City 

and the State. 

Managerial Changes 

Made by United Detroit 

DETROIT — In a series of realignment of 

managerial duties by United Detroit Theatres, 

under the direction of President Harold 

H. Brown, Glenn McLean, former relief manager 

at the Woods in Grosse Pointe, was appointed 

manager of the Bloomfield in 

Birmingham, succeeding Lee Fraser. 

Larry McDonald, a newcomer, became the 

new second assistant manager at the Michigan, 

succeeding R. Sensoli. James Mayfield 

is the new trainee assistant at the Palms, 

succeeding Lyle West. Howard Black is new 

assistant at the Woods in Grosse Pointe, 

succeeding James Dreisbach. 

At the Ramona, H. Bromfield has been appointed 

assistant to succeed Walter Stockel. 

Paul Marchese is new relief manager at the 

Varsity, succeeding Lynn Hannert. Jack 

Cummings has followed Ray Ledel as relief 

manager at the Norwest. 

Reopen at 

Liberal, Mo. 

LIBERAL, MO.—The Liberal Theatre has 

been reopened for Saturday and Sunday night 

showings. Mr. and Mrs. D. F. Anderhub are 

the new operators and have refurbished the 

house and repaired all equipment. The theatre 

had been closed nearly a year. 

Loren Wegeman. amateur ski champion. 

tt ill play his first role at the MGM studio in 

The Hired Gun." 

Qharlotte Knight, who graduated from 

Marquette University here, has quite a 

background. Following admission to the bar, 

she practiced in Chicago, specializing in divorce, 

taught physics in a high school, dramatics 

in a college, sold a science-fiction .story 

to motion pictures, "20 Million Miles to Earth" 

filmed for Columbia, and once did a coast-tocoast 

walk. 

"Fixer" Meskis, Manager at the Warner 

Theatre, pulled another one out of the hat. 

He learned that localite E. K. Crosby, fire 

prevention engineer at Pabst Brewery here, 

wa.s a member of the 17-man crew which 

built the famed Spirit of St. Louis. Next 

thing we know, Crosby visits Jimmy Stewart 

who plays Lindbergh in the film, in 

Hollywood, and was a guest of honor at a 

dinner marking the 30th anniversary of 

Lindbergh's flight. Strange how the papers 

got wind of it. 

Seldom do you see or hear of any spectacular 

exploitations or promotions emanating 

from the Layton. a neighborhood theatre. 

Yet the cozy little house has been doing 

right well down through the years under the 

guidance of George Levine. At the moment, 

the lobby is undergoing a new paint job . . . 

Among those returning recently from Florida: 

Mr. and Mrs. John Mednikow. manager 

for National Screen Service here, and 

Hugo Vogel, Plaza Theatre. Both are among 

the more active members of Variety Tent 14. 

Out of a total of 57 films reviewed by the 

Better Films Council of Milwaukee County, 

six received a poor rating. They were listed 

as follows: Young people classification 

'Hold That Hypnotist": Adults and young 

people— "The Deadly Mantis"; Adults—"She 

Devil," "The Girl in the Kremlin," "The 

Counterfeit Plan" and "The Burglar." The 

movie committee includes Mrs. Fred W. 

Rosenkranz, chairman of the preview committee: 

Mrs. Frank P. Zeidler, wife of the 

mayor, chairman, children's movie committee, 

and Mrs. Joseph S. Devitt, children's movie 

committee. 

Waukesha Avon Is Razed 

WAUKESHA. WIS. -The la.st notice to be 

posted on the marquee of the once-plush 

Avon Theatre here reads ""salvage for sale." 

L. F. Thurwachter, long-time operator of the 

43-year-old showhouse, is having the building 

razed in preparation for use of the site as 

a commercial property, although he has no 

specific project in mind yet. In 1947 Thurwachter 

had leased the Avon, along with the 

Park and Pix to Waukesha Theatres, but the 

Avon was shuttered about three years ago 

and had remained dark since. 

FAN PHOTOS! 

PAT BOONE • SAL MINEO 

S-xlO" 

Black and W 

Glossy StocI 

Check with 

Order! 

I 

fm^\f^n "" Thousand 

51 nOO (Minimum Order 1.000 • 

lv» nf f "'tr Star) 


Cois Detroit 1, Mich. 

Your SPROCKETS Can Be 1$ Ground to FOXHOLE Size i ^ "'" LOU WALTERS . 

REPAIR SERVICE Phon

. . . Don 

. . Mrs. 

. . Mrs. 

. . 

. . . Regina 

. . George 

'. 

OMAHA 

Dollie Kleinfelter. exhibitor at Peterson, 

Iowa, has fully recuperated from a major 

operation at Spencer . Bobbie Shiller, 

formerly with the Paramount Omaha exchange 

which was closed, has joined the 

U-I staff as contract clerk . . . Bill Lyons, 

Columbia booker, was vacationing . . . Heinie 

Saggau. Denison exhibitor, has returned to 

his summer home at Park Rapids, Minn. 

Mrs. Ann Johansen, veteran exhibitor at 

Paulina, Iowa, has recovered from an attack 

of ulcers . . . Vivian Schertz, secretary to Pat 

Halloran at Buena Vista, had a cyst removed 

from her head at St. Joseph's Hospital . 

Lowell Kyle, 20th-Fox salesman, is sure to 

make himself known when he calls on exhibitors—he's 

driving a bright red new Plymouth. 

Phil Lannon, operator of the Rivoli Theatre 

at West Point, visited his daughter at North 

Platte and got in some fishing at the same 

time . Tony Goodman, wife of the 

20th-Fox booker, is home from the hospital 

McLucas. United Artists manager, 

went into St. Catherine's Hospital recently 

for a checkup . . . Mrs. Phyllis Davis, biller 

at 20th-Fox. reported her husband had joined 

her in Omaha from Long Beach, Calif. 

Harry Lankhorst, who operates the Sioux 

Theatre and Wigwam Drive-In. and also 

serves as Mayor of Hawarden. has been busier 

than ever cutting and putting up hay on 

his farm . Regan. 20th-Fox manager, 

returned from a trip east as Omaha 

representative at the Conference of Christians 

and Jews and took off immediately for a 

sales meeting at Des Moines. 

The women's division of Variety Tent 16 

held a dinner meeting at the Town House 

Molseed, former 20th-Fox office 

manager and now film librarian for WOW- 

TV. and her sister-in-law Marie went to Chicago 

for a visit . . . William Kirby, former 

manager at the Goldberg circuit's Avenue 

Theatre in Omaha, has been named manager 

of the 62nd and Lexington Drive-In 

in Corpus Christi, replacing Leo Young. The 

Corpus drive-in is owned by U. S. Senator 

Roman Hruska and Herman Gould of Omaha 

and Russ Brehm of Lincoln. Danny Flanagan 

is the new manager of the trio's 84th 

and Q Drive-In at Lincoln. Flanagan owns 

the theatre at Albany, Mo., and his wife is 

charge of operations there. 

Exhibitors on the Row included lowans Ed 

Kugel, Holstein; Howard Brookings, Avoca; 

Dick Johnson and Frank Good, Red Oak; 

John Smith, Carroll, and Herman Fields, 

Clarinda, of the Pioneer circuit: Nate Sandler, 

Missouri Valley: Arnold Johnson and his 

boy from Onawa, and Nebraskans Scotty 

Raitt. Genoa; Mr. and Mrs. Fred Schuler, 

Humboldt; Charles Thoene and his boy from 

Lyons: Don Campbell, Central City; Irwin 

Beck. Wilbui-, and Sid Metcalf, Nebraska 

in 

a screen game, 

HOLLYWOOD tokes top 

honors. As o box-office attraction, 

it is without equal. It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 ilaKto.i St. • Skokie, lllmoi: 

Shutters for the Summer 

MINATARE, NEB.—Manuel Alvarez, manager 

of the Aladdin Theatre here, took a twocolumn 

display ad in the local Free Press to 

inform his patrons that the theatre is to be 

closed until school starts this fall. The ad included 

thanks and appreciation to his patrons. 

DRIVE-IN SPECIALS 

CUP-LIDS AND 

"Snock-0-Matic" 

STRAWS AT 

Pop-Up Trays 

"OLD" PRICES i $12.50 

w.M."BrLL" NATIONAL THEATRE SUPPLY 

I 

I 307 No Omaha, Neb. 

HANDY SUBSCRIPT]

: 

June 

Cleveland Tent Plans 

I. J. Schmertz Dinner 

CLEVELAND—The Variety Club is sponsoring 

a farewell dinner in honor of I. J. 

Schmertz July 29 at 8 p.m. in the Statler 

Hotel, and on the same evening the women 

of Variety will entertain Mrs. Schmertz. 

The committee in charge of arrangements 

for the Schmertz dinner consists of M. B. 

Horwitz and Nate Schultz, co-chairmen: 

Meyer Fine. Jack Silverthorne, Joe Rembrandt 

and Leo Jones. Invitations to participate 

in the affair have been sent to members 

of the industry with notice that because 

of the size of available hotel space, attendance 

will be limited. 

I. J. Schmertz is retiring August 1 as 20th- 

Fox manager, a post he has held for 31 years. 

This is longer than any other manager has 

stayed with one company. It also brings 

to an end an association of 52 years with the 

Fo.x organization. Schmertz started to work 

as office boy for William Fox when he was 

13 years old. He has been with the company 

ever since. 

His immediate future interest is constniction 

of a new home in Miami, Fla.. where he 

and Mrs. Schmertz will hoist a big "welcome" 

sign when it is completed. 20th-Fox has 

not announced who will succeed Schmertz 

as Cleveland manager. 

Michigan Court to Rule 

On Marquee Ordinance 

DETROIT—The constitutionality of the 

sign and marquee ordinance of the city of 

Highland Park is to be argued at the October 

term of the Michigan Supreme Court, upon 

appeal by Ver Hoven Chevrolet against a 

decision by Wayne County circuit court Judge 

Miles N. Culehan upholding the ordinance. 

The ordinance itself was passed some five 

years ago and gave that period of grace for 

the disposition of conflicting signs, which is 

the reason for action being taken at this 

time. 

The ordinance bars, anywhere in the city, 

signs projecting more than 12 inches over 

sidewalk, street or alley. Theatres and hotels 

are allowed to have marquees or fixed awnings 

up to six inches from the outer curb 

line, and they may also have fixed supports. 

Some provision for special council approval 

is included. 

According to Crawford S. Reilley. assistant 

corporation counsel, the ordinance does not 

conflict with existing theatre marquees, and 

no action has been taken officially to fight 

tlie ordinance by any exhibitors. The proliibition 

against projecting signs does, of 

course, apply to the theatres, some of which 

formerly had such signs. 

Denise Dorin Visits 

CLEVELAND — Denise Dorin, French 

actress appearing in Allied Artists' "Love in 

the Afternoon," spent .several busy days here 

promoting the picture. She held press interviews, 

appeared on TV and radio programs 

and made a personal appearance at the 

Cleveland Stadium where after the baseball 

game, she drew the lucky number for the 

wirmer of an automobile. 

Set as music director on Allied Artists' 

"Portland Expose" was Paul Dunlap. 

Midway Closing Leaves 

Town Without Theatre 

MIDWAY. KY. Fur the Inst time in ,50 

years, this community is without a motion 

picture theatre. The G&S Theatre, successor 

to the Amusu Theatre, which was 

built more than 40 years ago, has suspended 

operations indefinitely. 

Owen Rouse jr., owner, said the theatre 

would undergo extensive repairs, but did 

not disclose to what u.se the building would 

be put. 

First local theatre was in the Masonic 

building about 50 years ago. It was called the 

Midw-ay Theatre and w-as operated by the 

late Asa B. Arnett, who later built an openair 

theatre on Main street, which operated 

for several years. 

About 40 years ago, the Midway Realty Co. 

built the present theatre building, naming it 

the Amusu. It was operated by the late 

Albert Anderson. Succeeding owners included 

Tom Rogers, William Hughes, Mrs. Leora 

B. Hurst, Rupert Breeden and John Keith. 

Rouse purchased the theatre about four 

years ago and changed its name to the G&S. 

Arthur Morris Shutters 

Dawson Springs House 

DAWSON SPRINGS, KY.—The Strand 

Theatre has been closed for the summer by 

Arthur "Ott" Morris, owner. Tentative 

plans call for reopening of the house about 

September 1, Morris said. The reason for 

closing the town's only motion picture theatre 

was lack of support at the boxoffice, 

Morris explained. The Strand had stopped 

showing pictures on Tuesday, Wednesday and 

Thursday about two months ago as an 

economy move. 

At that time Morris stated that the theaatre 

would be closed completely if patronage 

didn't increase. The Parkway Drive-In, also 

owned by Morris, has not opened for the 1957 

season and no definite plans for its reopening 

have been announced. 

Merritt Wilkins Seeks 

Cable Theatre Permit 

NEW ALBANY, IND. — Merritt Wilkins, 

co-owner of the New Albany Drive-In Theatre, 

has requested a 30-year franchise to 

operate a cable theatre system in this community, 

located just across the Ohio River 

from Louisville, Ky. 

The cable theatre plan was outlined by 

Wilkins, who sponsored an ordinance introduced 

before the New Albany city council 

which would allow installation of the equipment. 

Wilkins' request was referred to committee 

for 

further study. 

Two Lexington Ozoners 

Sold to Fayette Corp. 

LEXINGTON', KY. The Circle 25 Auto 

Theatres on the northern belt line and the 

Blue Grass Drive-In on the Georgetown pike 

have been sold to a local corporation, Fayette 

Drive-In Theatres, by the Holiday Amusement 

Co., a Cincinnati firm. 

Principal stockholders of Fayette Drive-Ins 

are R. M. Johnson, president, and F. W. 

Rodes. Robert Perkins will continue as managing 

director of the Circle 25. 

Mich. Allied Board 

Renames London 

DETROIT — Milton H. London of the 

Booth and Midtown theatres in Detroit, was 

re-elected president of the Allied Theatres 

of Michigan at the first meeting of the 

board of directors since the recent annual 

convention. 

Elected to serve with London: vice-president, 

Howard Sharpley, circuit operator from 

Hillsdale: secretary, Fred P. Sweet, Telenews 

Theatre manager, Detroit, and treasurer, 

William M. Wetsman, Wisper & Wetsman 

Theatres. Detroit, 

The appointment of a fuUtime salaried 

executive director was approved by the board. 

This will create a new post in the Allied office 

and marks the placement of the executive 

staff on a year-around basis. The numerous 

duties involved in the post have been largely 

handled by individual officers in the past at 

great sacrifice of personal time. A committee 

to recommend the appointment of such a 

director was named, under the chairmanship 

of Louis Mitchell, independent film booker, 

and including Del Ritter of the Rialto Theatre 

and Louis Lutz of the Six Mile-Uptown 

Theatre in Highland Park. 

Decision to shift the annual date of the 

convention from May, when it was held this 

year, to September, was made by the board. 

This will be more in line with the schedule 

of fall conventions which was followed a 

number of years ago. 

A definite stand was taken by the Allied 

board in relation to COMPO, generally implementing 

the position expressed at the recent 

convention and designed to pre.serve the 

essential integrity and identification of Michigan 

Allied in direct relation to its own members. 

'Tf COMPO attempts to collect dues directly 

from exhibitors, the board will advise 

our members not to pay." President London 

said, summing up the official position. 

This is not a policy of opposition to or 

withdrawal from COMPO. but rather one of 

full cooperation between exhibitors and 

COMPO through the existing channel of the 

state organization. Last year members of 

Michigan Allied paid their COMPO dues, but 

they were collected through the Allied office 

and remitted in total 

to COMPO, 

Tlie board also discussed the matter of 

film carrier service and rates in the state 

and appointed a committee to review the 

matter, including Howard Sharpley, Hillsdale, 

chairman; John Himmelein, Mount 

Clemens: Emmett Goodrich, Grand Rapids: 

Emmett Roche. Hart: J. C. Peck. Fenton. and 

Don R. McKenzie, Flint. 

Clark Theatre Service 

Moves to New Offices 

DETROIT—Clark Theatre Service, independent 

film buying and booking organization 

headed by WUliam Clark, is moving to 

new headquaj-ters at 707 Donovan Bldg. The 

new offices were specially designed to provide 

maximum efficiency in booking operations. 

This is the second move by a local buying 

service, following the recent move of C.neral 

Theatre Service to the Fox Tlieatre bti.: 

ing. 

BOXOFFICE 

: 

29. 1957 Mr

. . 

. . Leo 

. . M. 

I 

. . Abe 

CLEVELAND 

Cam Fritz, manager of the Hilliard Square 

Theatre, isn't complaining about lack of 

customers any more. Tlie other day he 

received a letter from M. Hombau Dumont 

of Fleron, Beltjium, requesting an admission 

tlclcet to the theatre, with cost of the ticket 

enclosed. That puts the Hilliard Square in 

the international cla.sslfication ... In spite 

of the divorcement growing out of the Paramount 

case, Betty Kaplan, .secretary to MGM 

I 

DRIVE-IN SPEAKERS I 

TO FIT 

9 MODELS 

EVERY NEED 

S395 to S300 

û,!^ 

NATIONAL THEATRE SUPPLY COMPANY 

2IJK P.i»iii- A»e. Plirjiie: PRinfiKl l-4(;i3 

Personalized Film Buying & Booking 

For INDOOR and OUTDOOR THEATRES 

in the CIcvclond Exchanoo Area 

Styled Your IndiYidual Situation to • • 

HERBERT H. HORSTEMEIER 

| 

'Êir ,]ill^ 

409 Film BIdg. Clovoland 14, Ohio 

ed are the Avalon, LaSalle, RoKeiil, fiarden. 

Southern, Lyceum and Olympia. 

Mike Gould of Allied Artists, in addition 

to being tagged "tall, dark and handsome," 

is unattached, which makes him the most 

eligible escort for visiting film stars. In the 

line of duty last week he piloted French 

actress Denise Dorin to the various TV and 

radio stations and to the Stadium where she 

drew the winning number for the giveaway 

automobile . . . Stella Smetanka is the only 

familiar face in the local Schine office, now 

in 504 Film building, these days. Newcomers 

Manager Jack Sogg and Millie Cohn, secretary 

to Loew's Theatre division Manager 

Frank Murphy, merged their vacation in- 

terests and are in Florida together 

are Gus Lynch, who has succeeded the late 

Rudy Norton, Imperial Pictures manager, Harold Raives as Ohio zone booker, and 

has set a .seven-theatre Cleveland multiple Frank Bowers, who takes over for Marvin 

first run on "Voodoo Woman" and "The Cutler as a.ssistant booker. 

Undead," starting June 30. Theatres involv- 

Joe Setron of the Smith and Setron Print- 

DCA Announces 

Distributor 

Corpo 

ration of America's 

17 tb branch office 

in the U.S.A. with 

others to follow. 

• UNDER THE 

MANAGEMENT OF 

ART 

OTTO 

GOLDSMITH 

BRAEUNIG 

ing Co., a co-owner with Dave Sandler, 

Douglas Smith and Dan Fisher of a boat 

which is their weekend base for bass fishing 

in Lake Erie, left for Wisconsin to try his 

luck catching muskles . H. Fritchle 

of Oliver Theatre Supply Co. installed 

Cinemascope lenses and wldescreens in the 

Miles Drive-In, Cleveland, and the Auto 

Drive-In, Parma . Jones of Upper 

Sandusky was on Filmrow with his son Dick, 

who returns to Notre Dame to take a special 

summer course in speech and public speaking 

. . . Jay Schultz, son of AA's Nate 

Schultz and a June University of Pennsylvania 

graduate, reports to Uncle Sam early 

111 .July. 

Invitations, appropriately embossed in gold 

letters, have been sent out for the golden 

wedding reception of Loren and Hazel 

Solether, owners of the Falls Theatre, Chagrin 

Falls, to be held in the afternoon of July 

1 a! I he home Of one of their .sons, 65 Ridgewood 

1)1 ive. Chagrin Falls . . . The 20th- 

I''ox :,alc.smcn want to make I. J. Schmertz' 

last week as branch manager before he retires 

on August 1, one of the biggest in his 31 

years in the office and are asking every 

THE 

n> 

GRAND OPENING 

ON JULY 1st 

OF ITS NEW 

CLEVELAND EXCHANGE 

LOCATED AT 

220 Film BIdg. Phone: CHcrry 1 721 

2108 Payne Ave. 

CLEVELAND 14, 

To Serve You With The Best 

In Motion Picture Entertainment 

OHIO 

theatre owner in the territory to pay him a 

final tribute by playing at least one 20th-Fox 

subject, feature or short, the week of July 21. 

(ârl Keardon, U-I manager, .says that the 

world premiere of "Interlude" will not be 

held in Cleveland as announced by him last 

week. Previous commitments of the Allen 

Theatre where the picture is booked, preclude 

its showing there in July as anticipated . . . 

Sam Lichter, 20th-Fox .salesman, will again 

play host to the Salesmen's Club of Cleveland 

when it holds its annual summer outing 

July 13 at Lichter's Lake Shore boulevard 

place. 

Sheldon 

Schermer, Paramount booker, will 

be conspicuous by his absence after 

the first 

of July when he reports for six months of 

active military duty after which he goes on 

the active reserve list for a specified number 

of years . Schwartz of the Lexington 

Theatre and Mrs. Schwartz are leaving 

in August for a trip abroad . . . Jerry Lipow. 

Paramount salesman, doesn't remember 

whether or not he ever had chickenpox, but 

he'll soon find out because right now his son 

Eugene and wife Ellie both have it . . . 

Roger Miller, grandson of M. B. Horw'itz of 

the Washington circuit, is pinch-hitting for 

vacationers in the MGM shipping room. 

Ari Chain Takes Over 

Ritz at Memphis 

CLKVKLAND Kdward tSluilmiin, who in 

a.ssociation with Louis Sher of Columbus has 





circuit. 




business. "The theatre," Shulman .said, "will 

be remodeled with a coffee lounge, elminatlon 

of all concessions, and with decorations in 

the living room style that has been so popular 

in our other theatres where patrons gather to 

di.scu.ss the various phases of our programs. 

"Steve Ely of Columbus, who remodeled all 


contract to remodel the Ritz which will be 


he management of Nel.son McNaughton, who 

is now temporarily replacing Nicola Jacobcllis 

al the Heights Art Theatre, Cleveland, while 


capitals and looking over the future film 

Tlie other art theatres operated by the 

circuit are located in Detroit, Columbus. 

Denver, Toledo, Kan.sas City, Milwaukee 

Louisville, 

and Yellow Springs, Ohio, in ad- 

dition to Cleveland. 

In order to be more centrally located for 

supervision of the chain, Edward Shulman 

lia.s moved from Cleveland to Chicago and is 

liviim at HmhlaiKl Park, 111. 

Files Notice to Dissolve 

I'HANKFORT, KY.—Notice of intention 

(li.s,solve the corporate charters of both 

Phoenix Middleboro Theatre Co. and Phoenix 

Maysville Theatre Co., both of Lexington, 

was tiled with the secretary of stale. Officers 

who will have charge of the liquidation are 

Donald G. Schine, Bernard Diamond. 

(llover.svillo, N. Y., and P, D. Torrey, Nortliville, 

N. Y. 

to 

ME-2 

BOXOFFICE

, 

. . . Floyd 

'Sun' Is 'Sensational' 

At 265 in Cleveland 

CLEVELAND—Cleveland fans were Heated 

to two big openings last week when "Aiound 

the World in 80 Days" w-as presented at the 

Ohio Theatre and "Island in the Sun" opened 

to sensational business at the Allen. "Around 

the World" had a successful charity sponsored 

premiere and the advance ticket sale 

was brisk, with the house well sold out two 

weeks in advance. "Island in the Sun" had a 

near-record opening day gross, and rivaled 

"Moby Dick" in its fii'st week's take. Art theatre 

patrons liked "Invitation to the Dance" 

and gave it good support at the Heights Art 

Theatre. The weather was extremely hot. 

registering in the middle 90s. 

(Avcraqo U 100) 

Allen— Islond in the Sun ;Oth-Fox) 265 

Adorns—The Lifflc Hut 

Fo\— Islond in tht: Sun 

\\GM> 

"^ Fo\ 

3rJ «k 

Two Grooms 

.Ô 

• .t.\1 

for a Bride 

BroadwQ\ C 20,000,000 Miles to Eorth 

(Col). 

Modison—The 

The 27fh 

Ten 

Doy 

Commondmcnts 

CoM 200 

(Poro), 

30th wl^ 170 

Michigan—The D.l. (WB), Sierra Stranger (Col), 2nd 

wk 130 

Palms—Gunfight ot the 0,K, Corrol (Poro); 

Crime of Passion UA', 3rd wk 140 

United Artists—Around the World in 80 Days 

;UA), 25th wk 185 

Moved to Ottawa 

cvrr..\\v.V Graeme Fraser. vice-president 

of Crawley Films, has announced that Graphic 

Films of Toronto, which the Crawley 

firm had purchased, has been moved to the 

Ottawa studios where it has been absorbed 

into two divisions of the Crawley organization, 

the producers service department under 

the direction of Robert Johnson and the 

laboratory division headed by Ivor Lomas. 

Dorothy Logan, 49, Dies 

DETROIT— Dorothy Logan. 49. with the 

auditing department of Cooperative Theatres 

of Michigan for the last five years, died 

at hei- home from cerebral hemorrhage. From 

1943 to 1952 she was with MGM as a booker. 

She is survived by a nephew, Richard Hedgeland, 

also formerly a booker for MGM. 

Okay Building Code 

RAVENNA, OHIO—The long-awaited 

buUdnig code for the unincorporated areas of 

Portage County became effective June 24, 

The code, which has been in preparation for 

more than 18 months, has been approved by 

the board of county commis--:!!;-!!- 

Oerrjt 

POIT/.- 

COLUMBUS 

pilo.-n llfikart. Columbus scrcon, slat;o uiul 

television actress, was a recent visitor, 

accompanied by her husband Jack Yankee, 

also a former Columbus resident , , , Manager 

Ed McGlone of the Palace arranged 

press interviews for Sophie Silbert, one of six 

French girls touring the United States in advance 

of showings of "Love in the Afternoon." 

IVIana««r Don Hooteii of the Grand presented 

a trophy to the winner of the contest 

to select a Columbus dragstrip queen. The 

stunt w-as arranged in cooperation with the 

Torquers Hot Rod Club in connection with 

Manager Charles Sugarinan of the World 

held Cecil B. DeMille's "The Ten Commandments" 

for a seventh week. This makes a 

total of 16 weeks that the DeMille epic has 

Hippodrome—Gunfight at the O.K. Corral (Poro), 

been seen here, including a nine-week run 

3rd wk 

Art— 

100 

Heights (MGM)....200 

Invitation to the Donee 

Ohio—Around the World in SO Doys (UA) 250 

State Torzon and the Lost Sofori (MGM) 80 

at Loew's Broad. 

Stillmon Kronos (20th-Fox): She Devil, (20th- 

Fox), 2nd wk 60 

Miles drive-ins had a first run showing of 

Detroit Grosses Rise 

"The Oklahoman" and "Destination 60.000" 

In Hot, Humid Weather 

McCormick, Ohio State Journal 

DETROIT— Business at major houses took 

a shaip spurt upward, and managers attributed 

chief photographer, died from a heart attack. 

McCormick was well known along theatre 

row. having lensed many visiting screen 

it to air conditioning, which proved 

stars and celebrities. He was 69. 

very welcome in the hot. humid days. 

Old Opera House Closes 

At New Philadelphia 

NEW PHILADELrillA. OHIO —The Union 

Opera House lieic has been closed permanently 

after 60 years as an entertainment center, 

according to Harold Snyder, manager for 

the Shea Theatre Corp. 

The theatre was established by local interests 

in 1897 and has been in continuous 

operation. The Reeves Realty Co.. which 

owns the building, said no decision has been 

made as to disposition of the property. 

Credit Union Organized 

By Boothmens Local 199 

DETROIT A credit union is being organized 

by lATSE Local 199. "It is being organized 

to encourage local members to invest 

money in the credit union, wiiich will be 

available for loans to members as soon as 

organization is completed." Gilbert E, Light, 

business agent of Local 199. explained. 

At the preliminary meeting, the response 

was surprisingly high, with only about 30 

members present, because of a confusion in 

time of meeting. This group subscribed 

$12,000 within an hour, A subscription total 

of about $50,000 is expected shortly. Light 

said. 

H. B. Arstein Transferred 

CLEVELAND—H, B. Arstein has been 

transferred as manager of the Lyceum Theatre 

to manager of the Avalon Theatre. The 

Avalon is one of the three Paul Gusdanovic 

houses recently acquired by General Theatres 

circuit, headed by S, P, Gorrel. Leonard 

Mishkind and Henry Greenberger, 

Your SPROCKETS Can Be I $0 0^ 

Ground to FOXHOLE Size; ^ '''' W LOU REP A 

Variety Golf Outing 

Committees Named 

DETROIT— Committee a.ssignments for the 

annual Variety Club golf outing at Tarn O"- 

Shanter Country Club were announced b\' 

Chief Barker Benjamin Rosen and his ;i 

sistant William Wetsman: 

Chairmen for the entire event — Milior. 

Zimmerman. Columbia manager, and Irving 

Belinsky, Eastwood Theatre. East Detroit. 

Prizes—Jack Zide, manager. Allied Film 

Exchange, chairman. 

Tickets—Tom Byerle. United Detroit Theatres, 

chairman; Carl Buermele, General 

Theatre Service: Richard R, Graff. U-I manager; 

Lou Mitchell, independent film buyer, 

and Carl Shalit, Columbia district manager. 

Publicity—Arthur Herzog. Motion Picture 

Daily, and Hal Reves, BOXOFFICE, 

A unique special assist on publicity was 

given under the direction of Alice Gorham, 

director of advertising for United Detroit 

Theatres, even though Variety has no feminine 

members. 

The proceeds of the tournament will go to 

help crippled children in Detroit and Michigan, 

according to Rosen and Wetsman, This 

includes especially work for children handicapped 

by muscular dystrophy and other 

bone ailments at Detroit Memorial Hospital, 

Other Variety aid on the program includes 

shows for shut-ins through portable equipment, 

furnishing radio, TV and hi-fi equipment 

for institutions, and aid for the rehabilitation 

of crippled children and adults. 

To Four-Night Schedule 

EDDYVILLE, KY. — Col. L. B. Fuqua. owner 

of the Kentucky Theatre, has gone on a 

four-night per week operating schedule, 

offering shows on Fridays. Saturdays, Sundays 

and Mondays only. 

sound 

end nôke the . ^^^ ^^^^ 

»or 

"•^P*' WrSc us today 

to you. 

Wriii- 

J\ intormotion. 

IHEAIRE EOyiPMENT CO 

ni,' llimmjli yout Supply Houm^ (» Ui-t. 

WALTERS, "ifo^, 'rvrr'- 

R SERVICE Phono DA 1-0341 


. . The 

I 

THEATRICAL 

2310 

. . John 

. . Harold 

DETROIT 

TJobert O. Fredley of the North PUnt aand 

U.S. 23 drive-ins says his middle name 

is Owen, and means he's "always owing" play 

dates to the exchanges . Smilay, 

Associated Theatres partner, was out of town 

for a few days . Watkins, former 

manager of the East End Theatre, has decided 

to take a good rest after 35 years in showbusiness 

. Pointe Concession Co., 

operating a number of theatre concessions 

under the management of Thomas J. Kilbride, 

has moved to new headquarters at 15205 

Mack Ave., Detroit. 

Edgar "Mac" McMillan, stagehand at the 

Michigan Theatre and formerly of the Colonial, 

is convalescing at Receiving Hospital 

following a stroke . . . Bonnie Brown, secretary 

to Paramount Manager Thomas F. 

Duane, is back from two weeks in Florida 

. . . Alice Gorham of UDT found relief from 

FAN PHOTOS! 


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Coss Detroit 1, Mich. 

Service . .

: June 

Intense Heat Hurts 

Boston First Runs 

BOSTON—Intense heat caused a drop-off 

at the boxoffice, with only one new program 

above average. "The D.I." was very well received 

at the twin Paramount and Fenway 

theatres. "Around the World in 80 Days" 

continued strong at the Saxon. 


Astor The Ten Commondments (Parol, 30th wk. 75 

Beacon Hill Fontosia ;BVK reissue 70 

Boston—Seven Wonders of the World (Cineromo), 

^2nd wk 75 

Exeter Street— The Gold ot Noples (DCA), 7fh wk. 75 

Kenmore—The Bachelor Party (UA), 9th wk. 90 

Memorial— Joe Buttcrtly li I); The Kettles on 

I) Old MacDonold's Form U 85 

Metropolitan The Woyward Bus (20th-Fox), Bodlonds 

of Montono (20th-Fox) 85 

D.I. Paramount and Fenway The (WB); The 

Noked Gun (Assoc. Films) 170 

in Saxon Around the World 80 Days (UA), 9th 

wk 300 

Stote and Orpheum Tarzan and the Lost Safari 

Sin (MGM); The Seventh (MGMl 85 

'D.I.' Scores 125 as Heat 

Wave Hits Providence 

PROVIDENCE—"The D.I.," playing at the 

Majestic, reported a rousing 125, to lead all 

other first run houses, as a record-breaking 

and prolonged heat wave held this city in 

its grip. Heralded by considerable advance 

publicity, arranged by Manager Al Clarke, 

this attraction was the only one that exceeded 

average figures. Apparently, the torrid 

weather chased everyone out of town. 

Albee Kronos ;20th-Fox>, She Devil i20th-Fox) 60 

Avon Reach for the Sky (RFDA) 70 

(Col); Loew of the Navy Hellcats The Tall 

s 

T (Col) 80 

Majestic The D.I. ( W8) 125 

Strand Calypso Heat Wave (Col); The Burglar 

(Col) 75 

Hot and Humid Weather 

Hits New Haven Scores 

NEW HAVEN—Hot, humid weather here 

tossed theatre business—like similar situations 

across the country—for a distinct loss. 

College The Violent Yeors (SR); Desperate 

Women iSRJ 90 

Paramount The Lonely Mon (Pora); The Buster 

Keoton Story Pora) 85 

Poll Something of Value (MG.M;, Sierra Stranger 

(Col) 

Roger Sherman— I Was a Teenage Werewolf 

115 

(AlP), 85 

Invasion of Saucer-Men (AlP) 

100 Degree Weather Hurts 

Hartford First Runs 

HARTFORD—The Hartford Operating Co., 

apparently satisfied with a temporary reissue 

policy at the first run Ai-t, brought back 

Paramounfs "War and Peace." A holdover 

was Columbia's "Beyond Mombasa." Weather 

over 100 degrees plagued all amusements 

throughout metropolitan Hartford for many 

days. 

Allyn Reach for the Sky (RFDA); The Buster 

Keaton 

Art— Wor 

Story 

and 

(Poro) 

Peocc 

80 

70 

(Para), reissue 

E. M. Loew Beyond Momboso :Col); Checkpoint 

(RFDA), 2nd wk 85 

Meodows The Lonely Mon (Para), Kelly ond 

Me (U-l) 100 

Palace Montana Belle (U-l); Devil's Conyon 

li— Island in the Sun (20th-Fox); Hit and Run 

Appears in Choir Concert 

HARTFORD—Richard Landers, 25, son of 

George E. Landers, Hartford division manager 

of E. M. Loew's Theatres, and Mrs. 

Landers, appeared in a choir concert at the 

Memorial Baptist church June 13. 

Film Future Bound Up to 

Toll TV 

In Homes, Says Franklin Ferguson 

1 By ALLEN M. WIDEM 

NEW HAVEN—Aware of the complex 

I changes confronting exhibition, Franklin 

li E. Ferguson, promotion 

chief for the 

progressive -minded 

Bailey Theatres, 

contends that enthusiasm 

and the 

ability to compete 

with other entertainment 

media will 

pay off handsomely 

for all types of the- 

^^^^ atres. 

'A.TIHBI His first theatre 

boss was Lou 

|i Franklin E. Ferguson cohen, then man- 

1 aging Loew's College, New Haven, back 

i in 1932. (Cohen is now manager of the de 

I luxe Loew's Poll, Harttordi. Ferguson 

i moved rapidly into management ranks, asi 

suming the assistant's post at the Whalley 

i Theatre here in 1933-34. He then went to 

I work for the RKO Keith's Memorial Thei 

atre, Boston, while attending Boston Unii 

versity. He got his bachelor of arts degree 

i from the latter campus in 1938. 

I WITH BAILEY SINCE 1940 

He's been associated with the Bailey 

i Theatres (Whalley, Whitney, Westville, 

I 

i 

plus other situations since 1940. He was 

i assigned to managership of the suburban 

I Whitney on opening day, April 25, of that 

I Friends of Boys and Hamden, Conn., Ro- 

M tary Club. 

He and his wife Virginia live in suburi 

ban Hamden with their three youngsters, 

II Richard, Donald and Peggy. 

Looking to exhibition, he points with 

i considerable pride at the Whitney per- 

of Walt Disney's fantastically 

il 

i 

formances 

successful "Fantasia." He sums up: "We 

i were the first theatre in New England to 

present 'Fantasia' in 1941 with directional 

I 

li sound speakers (surround auditorium 

1 speakers 1, added amplifiers, and won nail 

tional recognition from RKO at the time!" 

i Looking analytically: "I feel that the 

i future of the motion picture is bound up in 

i the question of home television pay-as- 

:| you-see movies or a continuation of the 

of present setup only the old movies on 

home screens. If home toll TV arrives with 

first run motion pictures, I believe that 

many things will happen. 

"Fu-stly, that several theatres will be 

shuttered. This figure may eventually 

embrace as many as 75 per cent of the theatres 

in operation today, and I also refer 

to drive-ins. 

"At the same time, there would arrive an 

almost legitimate theatre type of operation 

for houses still in business, comparable to 

'Around the World in 80 Days' and extended 

runs like 'The Ten Commandments.' 

This type of house would be operated 

solely on a two-or-three-a-day reserved 

seat basis. 

"It should not be overlooked, however, 

that many theatres doomed by the advent 

of home toll TV could be salvaged by a 

branch of production turning out product 

on an exclusive basis for theatre showings. 

I'm talking specifically at this point of the 

recent move by Leonard H. Golden.son and 

the AB-PT organization to provide a more 

adequate supply of motion picture entertainment." 

Ferguson feels, too, that if the product 

situation remains on a status-quo level, 

"you may find a return to a better de luxe 

type of operation, accent being on more 

modern theatres, better personal comfort 

and accommodations, as well as adequate 

free parking which will be an absolute 

must. 

"De luxe suburban theatres have the 

best chance of remaining, in my opinion, 

with many of the first run movies eventually 

finding their way to this type of operation 

in the form of multiple-runs. There 

;i year. 

Continuing management and promoi 

tional assignments with Bailey, however, no question now that de luxe neighbor- 

is 

1 hasn't deterred Ferguson from branching hood theatres could throw off a much 

i out. For example, he's handled film buying larger gross than a single dowmtow-n 

i and booking and advertising-publicity for 

house." 

i several independent outdoor theatres—the 

DISLIKES -QUICK BUCK' FILMS 

i Middletown Drive-In, Middletown, since 

I 1948. and the Watertown Drive-In, Wateri: 

bury, since last season. 

topic: "I think that the so-called 'quick- 

He grimaces as he turns to an unsavory 

1 Moreover, he's on the board of directors buck' movies and the sex-horror combinations 

have done more to drive the decent 

i of the New Haven Tuberculosis & Health 

i Ass'n, serving as 1956-57 chairman of the movie patrons to their home TV than 

1 New Haven Christmas seals campaign: anything else the industry might have 

i publicity chairman of the 1956 YMCA come up with. I have been guilty myself 

i campaign. Ferguson is also a member of in a few instances of booking these so- 

i the board of directors of the New Haven 

called 'play and run' shows primarily because 

of prevailing product shortage. I 

know that it takes weeks for the 'odor' to 

leave the theatre. 

"I also feel that good motion pictures 

can bring back crowds equal to or even 

surpassing the old days." 

He laments the unavailability of sufficient 

releases. "If production wanted to 

kill 

off the so-called movie theatres today, 

it is doing a wonderful job by not releasing 

a decent flow of films. The only two 

bright spots are 20th Century-Fox, which 

towers over the entire business la broad 

salute to Spyros P. Skourasi, ;fnd Universal-International." 

He concludes: "I'd like to see production 

get back into high-gear, retaining the 

time-honored slogan. 'There is nothinc 

wrong with motion pictures that a pn "i 

movie can't cure!'" 

BOXOFFICE 

: 

29. 1957

. . Al 

. . On 

. . . "The 

. . The 

BOSTON 

prnest Warren, who is building a drive-in on 

Route 1 in Foxboro. about two miles from 

E. M. Loew's Bay State Raceway, Is planning 

to accommodate 1,000 cars. Warren has not 

yet made commitments on the projection and 

sound engineers, nor suppliers for the concessions 

building . one of the hottest 

days of the year. 300 school teachers attended 

a private showing of Otto Pi-eminger's "Saint 

Joan" at the Beacon Hill Theatre. Joe Mansfield, 

UA publicist, and Alex Francis-Smith, 

manager of the Beacon Hill, were in charge 

of the affair which was given for principals 

of high schools and heads of the English department 

in Boston and suburban high 

schools. 

Roland Gomes, assistant to Bill Canning 

of Yamins Enterprises, Fall River, has announced 

his candidacy for the city council. 

He said, if elected, he would work to enlarge 

recreational facilities for the city's youth. 

An excellent athlete himself, Gomes stated 

that he believes a fuller athletic program for 

the youth of the city will help to combat 

juvenile 

delinquency. 

Beat the Rainwith 

the one-piece, snap-on 

VUE Rain Visor 

Eliminates windshield wiping 

Clips on and off in 20 seconds 

Fits all cars— Rolls up for storage 

90% of all Connecticut Drive-In 

Theatres Sell 'em with Great Success. 

Wfife: 

We Supply FREE Trailer 

PIONEER SALES CO. 

P.O. 

Box 899 Waterbury, Conn. 

shot on 38 different locations in Spain. Asked 

about Sophia Loren, Kramer answered, "Remember, 

she is the biggest star in the foreign 

market today and I believe she is the best 

young actress in the world. Although she has 

been built up on a strictly sex angle, she has 

a gigantic flair for comedy and dramatic 

stature 

far beyond her 22 years. Her English 

is perfect and with her natural ability I believe 

she is the successor to Garbo and Bergman." 

His next production will be "Inherit 

the Wind" which he hopes to start shooting 

in December in Hollj"wood. Kramer was introduced 

to the press at a luncheon at the 

Ritz Carlton handled by Joe Mansfield of 

UA. Later that afternoon, Kramer talked 

with a dozen circuit owners and buyers and 

bookers in his suite before flying back to New 

York. He made tw-o radio appearances during 

his 

brief stay in Boston. 

Lester Hughes, owner of the Nordica Tlieatre, 

Freeport, Me., is devoting a major part equipped with Todd-AO projection and .sound 

When the Gary Theatre reopens it will be 

of his time to his real estate business in that and will have 1.300 seats. The Gary, formerly 

city and has branched out as far as Brunswick, 

where he has opened a second office. be ready to open by August 1, according to a 

the Shubert-owned Plymouth, is expected to 

The Nordica is now on a weekend policy spokesman from the Benjamin Sack office 

. . . 

Al Randall. Bethel Theatre, Bethel, Vt., has 

Ten Commandments" will close its 

closed its doors for the summer and has successful run of 36 weeks by the end of July 

transferred his operations to the Randall at the Astor Theatre. 

Drive-In in the same town . . . Peter Retazzi 

The multiple-bocking deal with Buena 

of Boston is the manager of the Clinton 

Vista's "Johnny Tremain" m the Mayflower 

Drive-In, Clinton, supervised by Ernest Warren 

. Bevan. booking department at which opened June 26, brought out a strong 

Tlieatre, Boston, and 17 suburban houses 

ATC, was a patient at Baker Memorial Hospital 

for 

campaign and several private showings for 

surgery. 

specialized groups, arranged by Paul Levi, 

ATC publicist. One showing was given for the 

staff of Houghton Mifflin Co., publishers of 

the book by Esther Forbes, with Miss Forbes 

attending. Another was given for librarians, 

book dealers and book reviewers. Still another 

was held for the Freedom Trail Society and 

heads of Armour Co., with whom there is a 

national tieup on foodstuffs. A group of the 

Record-American Newsboys Club saw the 

film. In connection with this screening, there 

Stanley Kramer, producer-director of UA's was a prize offered to the boy who wrote the 

"The Pride and the Passion," told local critics 

best review of the picture with the prize 

and newsmen that it took him two and a 

a $25 government bond. 

sisted of a battery of 

The campaign con- 

windows at Jordan 

half years to complete the film which was 

Marsh Co.'s downtown store of original paintings 

from the sets, truck posters, music store 

windows, comic books and color books. 

Israel Bond Award Dinner 

Salutes B. E. Hoffman 

NEW HAVEN—B. E. Hoffman of Connecticut 

Theatres was honored at a June 24 

testimonial dinner, held at the New Haven 

Jewish Community Center, marking presentation 

of the 1957 "Shomrin" award "for dedicated 

and devoted service to the community, 

to Judaism and to the State of Israel." J. J. 

Cooley. chairman of the New Haven committee 

for state of Israel bonds, cited Hoffman's 

humanitarian efforts, asserting that 

"Barney Hoffman symbolizes the devotion, 

dedication and communal spirit which makes 

possible the achievement of a better society." 

'Butterfly' to Drive-In 

HARTFORD—U-I, which normally opens 

its first run product at downtown, four- wall 

theatres here, sold "Joe Butterfly" to Smith 

Management for a regional premiere at the 

Meadows Drive-In. Resident manager Joseph 

Bresnahan and assistant Joseph O'Neill 

launched an extensive newspaper promotion 

campaign. 

NEWHAMPSHIRE 

n Hard Graves, owner of the Plymouth Theatre, 

has offered his cooperation in a 

program to save a giant elm on the theatre 

property. The tree, believed to be about 400 

years old, is a stately memorial to Rev. 

Thomas Starr Kinh, Boston preacher-writer 

of the 19th century who immortalized the 

White Mountains in his book, "The White 

Hills." 

The Manchester Union-Leader has published 

an editorial critizing Gov. Edmund S. 

Muskie of Maine for accepting an extra's part 

in the controversial film. "Peyton Place," 

which is being produced in Camden in that 

state. "Governor Muskie's act is an insult to 

every teenager who wants clean literature 

and a clean life," the editorial, signed by 

William Loeb, publisher of the newspaper, 

declared. The same issue of the Union- 

Leader also contained a lengthy letter from 

"A Manchester Teenager," which stated: "We 

want our elders to know that we want decent 

films and clean magazines. Give us more 

movies like 'The Ten Commandments,' and 

•Quo Vadis,' movies that inspn-e us and 

awaken in our souls the nobler instincts of 

youth. We don't want 'Baby Doll' and the 

hke." 

The Bedford Grove Drive-In held a grand 

opening of its Candy Cane playgi'ound recently. 

The ozoner treated the youngsters to 

free pony rides, ice cream, lollipops and baloons. 

as well as to various playground amusements 

. Pine Island Drive-In in the 

Goffs Palls section of Manchester claimed 

the first Queen City showing of "The Young 

and the Passionate" . . . The screen at the 

Newington Outdoor Theatre was toppled to 

the ground and 100 speaker bases were torn 

from their concrete bases when a violent 

electrical and wind storm swept through the 

southern and central sections of New Hampshire. 

Manager Mel Morrison said the drive-in 

was damaged when "a big black cloud came 

out of nowhere." 

One section of a proposed new zoning ordinance 

in Nashua which caused controversy 

at a public hearing on the mea.sure is that 

defining billboards. Attorney Morris Stein, 

representing an outdoor advertising firm, 

said that according to the present ordinance 

no business could advertise unless it was done 

within 200 feet of the establishment. He and 

attorney J. Leonard Sweeney, who rents space 

for outdoor advertising, proposed an amendment 

to the ordinance standardizing the size 

of signs and theii- 

locations. 

Edwin Ludlow, 66, Dies 

BRIDGEPORT—Edwin Fairfax Ludlow, 66, 

died recently in Safety Harbor, Fla. Born in 

Cincinnati, Ohio, Ludlow came here as a 

child. At one time he served in the boxoffice 

of the old Plaza Theatre here and later was 

dii-ector of publicity for Loew's Poll Theatres 

here. He also was treasurer of the Goldstein 

theatres in Springfield, Mass., for a 

time. He left here about 25 years ago. 

Gives Away Tumblers 

NEW HA'VEN—The subsequent run Strand 

is now distributing units of the insulated 

tumbler set to women patrons Monday 

through Thursday nights. 

NE-2 BOXOFFICE June 29, 1957

. . . Abe 

. . Allen 

. . Ex- 

. . Al 

2310 

. . SW 

Vandals Slash Screen 

At Elms in Millbury 

MILLBURY — Vandals entered the Elms 

Theatre, only local motion picture theatre, 

recently and tore 15 slashes, each several 

feet long, in the 32-foot widescreen. Theatre 

owner Dominic Turturro said the $3,500 asbestos 

screen was cut beyond repair. 

He discovered the vandalism when he 

opened the theatre the following morning. 

The theatre operates only on weekends. 

"Even though we weren't open. I have been 

checking the theatre every night and morning 

since Monday night when plate glass in 

a front door was broken as was a window to 

a restroom." he said. 

In addition to cutting the screen, the intruders 

ripped the stage curtains, smashed 

a quantity of giveaway di.shes stored backstage, 

tipped over several stepladders and 

trampled a spare curtain which also was 

stored backstage. 

VERMONT 

\X7ith the closing of the Savoy Theatre in 

Northfield. George H. Fisher concluded 

36 years as a projectionist there. He started 

work in silent film days, while attending 

high school, when N. M. Johnson was the 

manager. Fi.sher stayed on through several 

changes in management. 

Robert Alton Hart, film dance director, 

who died recently at his home in Hollywood, 

Calif., owned a cottage on Gardner's Lsland 

on Long Point in Vermont. He directed music 

in such films as "Annie Get Your Gun" and 

"Red Shoes." 

Summer of Foreign Films 

At New Haven Lincoln 

NEW HAVEN—The Nutmeg Theatre 

circuit 

is conducting a Foreign Film Festival at 

the downtown Lincoln Theatre, .showing a 

series of "International film favorites," at 

prevailing boxoffice prices. The series will 

conclude September 16. 

In the meantime. Nutmeg executives 

Leonard Sampson, Robert Spodick and Norman 

Bialek are urging regular Lincoln patrons 

'to forward suggestions and requests." 

HARTFORD 

Jack Sanson, Stanley Warner Strand, hosted 

' 150 Armour Co. people at an Avery Memorial 

screening of Buena Vista's "Johnny Tremain," 

ahead of the downtown opening. Outof-town 

guests included James M. Totman. 

SW's assistant northeastern zone manager 

Bernstein of the UA exploitation 

field force was in town briefly, conferring 

with Lou Cohen. Loew's Poll, and Al Corey, 

the latter's assistant, on "The Bachelor 

Party" . M. Widem. Hartford Times, 

and H. Viggo Anderson, Hartford Courant, 

were in New York for a few days as guests 

of UA, screening "The Pride and the Passion" 

and interviewing producer Stanley 

Kramer. They were escorted by Joe Mansfield. 

UA's field exploiteer here. 

Lou Cohen and his Rose anticipate a western 

vacation trek with the Norm Levinsons 

of Jacksonville, Fla. Levinson, ex-Loew's 

Poll assistant, is now MGM press representative 

for the Jacksonville-New Orleans exchange 

areas . Lessow, formerly with 

Loew's Hartford Theatres, married Annette 

Halpert . . . New^ England Theatres booked 

openings of AA's "Dragoon Wells Massacre" 

day-and-date into the Allyn. Hartford, iuid 

Paramount, Springfield. 

The Memorial Avenue Drive-In, West 

Springfield, has a new refreshment building 

. . . Interstate of New England has a new 

summer schedule at the Bradley, Putnam, 

with daily matinees, Monday through Friday, 

starting at 2:30, and only one nightly performance 

at 8. Performances are slated for 

2, 6:30 and 8:30 on Saturdays and at 2:30. 

4:30. 6:30 and 8:30 on Sundays. 

Circus time has resumed. The Clyde Beatty 

Circus is touring key Connecticut towns, 

with a price scale on a par with previous 

seasons . vaudeville headliner Mrs. Sylvania 

McQuade of Las Vegas is here on a 

summer's visit with her son-in-law and 

daughter, Mr. and Mi's. Fi-ed Greenway of 

Loew's Poll Palace. The MoQuades, at one 

time, toured top circuits, the unit consisting 

of five daughters and one son. 

Maurice 'W. Shulman, Shulman Theatres, 

graciously provided Rivoli Theatre facilities 

for air conditioned use by the New Park 

Avenue School graduating class the other 

hot, humid morning . booked a reissue 

bill, consisting of "The Oklahoma Kid" 

and "Badmen of Missouri," two Warner westerns, 

into the first run Cameo, Bristol . . . 

Lockwood & Gordon's Waterford Drive-In, 

playing cartoons the other night, distributed 

3-D comic books to first 100 youngster patrons. 

The stunt was the idea of District 

Manager Bill Daugherty . . . Bernie Menschell 

is now screening his main feature first on 

Mondays and Thursdays at the Manchester 

Drive-In. 

Bandstand Night Is Lure 

For Plainville Teenagers 

HARTFORD — Sperie Perakos, general 

manager of Perakos Theatre As.sociates, has 

designated Tuesdays and Thursdays as Bandstand 

night at the Perakos first run Plainville, 

Conn., Drive-In. 

Dancing is featured for teenagers only 

from 7:30 to 8:45 p.m., with three prizes 

awarded nightly. The program, first of its 

kind in a Connecticut drive-in, may be 

adapted in other situations. 

fASTJ^jeiTJ^ 

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Order! Cosj Detroit 1, Mich. 

Joins Hartford Real Estate Firm 

HARTFORD—Carroll J. Lawler, formerly 

general manager of the Hartford Theatres, 

and at one time film booker-buyer for the 

Shea circuit, based in New York, has been 

named to the industrial sales staff of Raymond 

T. Pugh, real estate firm here. 

Promoting 'Hurrah' in Hartford 

HARTFORD—John Markle. Columbia, conferring 

here on advance promotion, indicated 

that some footage for "The Last Hurrah" will 

be shot in New England. Spencer Tracy will 

star. 

ROTC Training for Ross Pickus 

HARTFORD—Ross Pickus. .son of Albert 

M. Pickus. TOA vice-president, and owner of 

the Stratford Theatre, is enrolled in ROTC 

training at Camp Meade. Md. He has been a 

student at Washington Lee University. 

HANDY SUBSCRIPTION ORDER FORM 

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BOXOFFICE June 29. 1957

. . . Greater 

. . . The 

. . . The 

. . Jim 

. . Dorothy 

. . Abe 

. . Steak 

NEW HAVEN 

Cuburban Wallingford's economic health is 

good and growth prospects are encouraging, 

a Union and New Haven Trust Co. board 

of directors meeting was told by F>resident 

Edward M. Gaillard. Attending with fellow 

members of the advisory board of the bank's 

Wallingford branch was George H. Wilkinson 

jr., president of MPTO of Connecticut and 

owner of Wallingford's only film house, the 

Wilkinson. 

Morris Rosenthal, Loew's Poll, advertising 

MGM's "Something of Value," fondly 

stressed the line, "Only on your theatre 

screen can you see this big, new MGM hit!" 

New Haven will be the locale of 

an experimental motion picture to be made 

this summer with a cast to be drawn largely 

from Yale students. Tlie film, tentatively 

titled "The Bridge," is based on a two-act 

play of the same name written by Yale drama 

student Joseph Caldwell. New Haven was 

selected because of variety neighbor- 

its of 

hoods, industries and buildings, according to 

Producer Elliott Kone, director of the Yale 

University Audio Visual center. He believes 

the project marks the first time a full-length 

motion picture has been made in its entirety 

in Co:inecticut. 

An KKO reissue package, "One Minute to 

Zero" and "The Big Sky." was booked dayand-date 

into the Watertown Drive-In and 

Hamilton. Waterbury. Normally, one theatre 

at a time plays product in that city of 100,000 

Capitol, Milford, secured a board of 

zoning appeals permit to replace its marquee 

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i 

CONVENTION BOOTH—Shown above 

in the Coca-Cola booth at the recent Independent 

Exhibitors of New England 

convention at Winchendon, Mass., left 

to right: Nat Buchman, New England concessionaire; 

Howard Grinager, Coca- 

Cola regional manager, and Carl Goldman 

of lENE. 

subsequent run Grand completed extensive 

interior redecorating . . . Kshman's 

Rivoli and Dixwell played a reissue bill, consisting 

of David O. Selznick's "Rebecca" and 

20th-Fox's "White Witch Doctor." 

.•\ parking concern has signed a ten-year 

lease for a parking lot to be erected on Loew's 

Poli Globe Theatre site. 1266 Main St., Bridgeport. 

The task of razing the theatre, longshuttered, 

began June 17. Harry F. Shaw, 

division manager here for Loew's Poll-New 

England Theatres, and Saul Lichtenstein, 

chairman of the Bridgeport chamber of commerce 

retail division, sat in for newspaper 

photos with Lawrence Santoro, president of 

Larry's and Jack's Parking of New Haven, 

which will operate the area. Loew's will 

continue to operate the Poli and Majestic, 

both first runs in Bridgeport. At one time 

the circuit had four there (other was the 

long-cloflkd 

Lyric). 

African Woman Tours 

For 'Beyond Mombasa' 

HARTFORD—The African filmgoer admittedly 

resides a vast distance from Hollywood, 

USA, but he normally sees attractions 

far in advance of his American counterpart, 

according to Mhella Rocco, touring key 

cities for Columbia's "Beyond Mombasa." 

She told 

Allen M. Widem, Hartford Times, 

in an interview here: "We've seen pictures 

in Nail-obi that haven't apparently played 

cities like New York, Hartford or Chicago. 

We've three picture houses in Naii'obi and 

all of my friends are extremely movie-conscious 

in that they're constantly absorbing 

both American and European movie magazines 

and awaiting the new productions." 

She was accompanied by John Mai-kle of 

the Columbia exploitation staff. 

Expected Public Interest 

Cheers AB-PT Managers 

NEW HAVEN—Managers of New England 

Theatres in Connecticut anticipate encouraging 

audience response to projected AB-FT 

filming schedule. 

Both Jim Darby, Paramount Theatre, New- 

Haven, and Ray McNamara, Allyn, Hartford, 

have been planting advance stories on 

"The Beginning or the End." initial AB-PT 

release under the Republic banner. 

PROVIDENCE 

phil Nemirow, Albee manager, in promoting 

gift ticket books as Fathers Day presents, 

offered a bonus of a pen and pencil set 

to all purchasers . dmners, cigaret 

lighters, billfolds, and scores of other giftr 

were presented at the Pike Drive-In on 

Fathers Day . Bernstein, United Artists 

publicity man, was in town exploiting 

"Bachelor Party" and planning advance material 

on "Sweet Smell of Success" and "The 

Pride and the Passion" . Basil Rathbone, 

Diana Barrymore, Joan Bennett, Donald 

Cooke, Ruth Hussey, Celeste Holm, Hume 

Cronyn and Jessica Tandy are among the 

many Hollywood luminaries that will make 

personal appearances as guest stars in a 

series of plays to be offered at Matunuck's 

Tl-ieatre-by-the-Sea this coming season. Inasmuch 

as Sara Stamm has indicated she 

will not reopen Newport's Casino, Rhode Islanders 

will have to depend on the Matunuck 

house as the only nearby spot to see their 

favorite film stars in person. 

Loew's State Manager William J. Ti-ambukis 

was awarded the 1956-57 Spark Plug 

award by the Pi-ovidence Junior Chamber of 

Commerce . DiMura, former usher ur 

Syracuse, N. Y., when Bill Tiambukis was 

manager of a Loew's theatre in that city, but 

more recently a professional boxer, visited 

his old boss when he was in town to battle 

Harold Gomes, New England featherweight 

champion . Marvin, Loew's State 

cashier, has returned to her post after recuperating 

from surgery. 

Albert J. Clarke, manager of Stanley Warner's 

Majestic, has been appointed to the 

ticket-selling committee for the testimonial 

dinner honoring amusement inspector Lt. 

George Blessing . . . Bill Brown, Columbia 

exploiteer. was in town doing advance publicity 

on forthcoming films . . . The Uptown, 

located in a large Italian-populated 

district, offered two first run Italian pictures, 

"Terra Straniera" and "Contate Con 

Mi." 

Lou Brown Vice-President 

Of New Haven Ad Club 

NEW HAVEN—Lou Brown, director of 

advertising 

and publicity for Loew's Poli-New 

England Theatres, has been elected first 

vice-president of the New Haven Advertising 

Club. 

Both Brown and Harry F. Shaw, division 

manager here for Loew's Theatres, have long 

been active in Ad Club and other civic programs. 

Sneak Preview 'Wages of Fear' 

NEW HAVEN—The Bailey circuit's suburban 

Whitney and Westville theatres ran 

sneak previews of DCA's English-language 

"Wages of Fear." 

Manager's Wife Dies 

HARTFORD—Mrs. John Scanlan sr., wife 

of the manager of the Stanley Warner circuit's 

first run Warner Theatre, Torrington, 

Conn., died recently. 

Starring in United Artists' "Bayou" are 

Peter Graves and Lita Milan, with Douglas 

Fowley heading the featured cast. 

NE-4 

BOXOFFICE

Heal Wave in Toronto 

gffL'''ET:;c:?e"SS"°" 

Hlirf^ r ircf nunc Toronto— with the publication of the 

llUiid A ildl XLUlld 

l.^fg^j li^j „f "Canadian Estimates of En- 

TORONTO—With the heat and humidity. tertainment Films" by the Film Estimate 

Toronto did not have many holdovers, but Board of National Organizations in cooperathere 

was enthusiasm over the continuing tion with the Canadian Motion Picture Dispace 

of "Oklahoma!" which was in its 61st tributors Ass'n. formal announcement was 

week at the Tivoli. Pick of the new attrac- made here that the project had been dropped 

tions proved to be "The Wayward Bus" at because of the expense and the lack of in- 

the Imperial and "A Face in the Crowd" at terest in the plan by a number of exhibitors, 

the Hollywood. 

^1^^^.^ j ^ppel, executive director of the 

Egimton, Towne-Tt"Morch"H'a°e' (IFD) 

CMPDA, said that Considerable money had 

1 0.s 

Hoiivvvood— A Face in the Crowd (WB) 110 been spent by the Distributors Ass'n in the 

Hviond— Doctor at Large (J ARO), 2nd wk 100 

Loews—The Hut (MGM), 3rd wk 95 

Imperial The Woyword Bus (20th-Fox) 

Little 

MO 

printing 

recommended 

and 

, 

distribution 

features as 

of 

drawn 

the 

up 

lists 

, 

by 

of 

the 

. 

Nortown—The Garment Jungle (Col) . 

100 estimates committee. It had been decided 

Odeon 20 Million Miles to Eorth (Col) 

Trvoii—okiohomo! :Magna), 6tst wk 100 

'5 ^, ^ ^, ,j ,. ,. ^^ 

that the money could be better spent some m 

University—-For^ Whom the Bell Tolls (Para), other form of public relations. The original 

Uptown—The Kettles on Old MocDonold's Form' intention, it wa.s Stated, Was that the printed 

iu-i) sheet.s would be prominently displayed in 

'00 

theatre lobbies, public libraries and elsewhere 

1 . 

Rank s 

.r> 'i 

Doctor at Large 

. T 

Is for the guidance of the public. Some 20,000 

Vancouver's Only Hit copies of each list had been sent out to 

VANCOUVER — Unseasonable heat and women's organizations and other groups, 

daylight -saving time put a crimp in first run ^he final list dealt with eight pictures, 

business here the past week. With one ex- Recommended for family patronage over 12 

ception, "Doctor at Large." all theatres were 

yg^rs of age were: "Battle Hymn." "Funny 

below average. Most were playing B product p^^^ .. ..Heaven Knows, Mr. Allison" and 

or resis.sues. "De.sk Set" was out of the Capitol 

..^^^ Rainmaker." One picture "Invitation 

^^^^^., ^^ recommended 

after six days, which gives an idea of how 

^^ ^j^^ for all 

people are staying away from top grade pic- 

^^^^ ^^^ ^.^.^ j^,. ^^^^^^.^ ^^^^^ ^^^^^^ ^„^ 

^'®^' 

grown-ups "Tlie Great Man" and "Edge of 

8X°um-^VhVu.lle''Hur'(MGM),-3rdwk;;:::Fa;; 

Poradise—Too Bod She's Bod (SR); Blonde 

the City." "Smiley" was listed as a family 

entertainment pictui'e With the proviso that 

'°" 

'^ ^^^ recommended "for carefully cho.sen 

Piaza'^cilypso Joe (AA);- Hot Rod Rumble 

tAA) Moderate child audiences." 

Strand— Lost Horizon (Col), reissue Fair 

Studio Tonight We Sing (20fh-Fox), reissue Moderate 

Vogue Doctor ot Large (JARO) Good 

"-- 

. ^ 'Prelude to Spring' Given 

MGM Comedy Tickles Fancy r'^r,^^;«« Canadian nU^ Film Award ^^rr^Â 

Of Winnipeg Moviegoers 

WINNIPEG-Basiness was only fair to TORONTO-An amateur production, "Prelmoderate 

here the past week except for the ude to Spring." was presented a trophy by 

comedy. "This Could Be the Night." which 'ê Ass'n of Motion Picture Producers and 

played to excellent returns at the Capitol Laboratories of Canada at the ninth annual 

and "Gunfight at the O.K. Corral," which Canadian Film Awards ceremony at the 

was strong at the Metropolitan. King Edward Hotel. 

Copitoi-This Could Be the Night (MGM) Excellent J- W. Ruddell accepted the award for the 

Garrick— Paris Does Strange Things (v/B); A. film. "The Sugar Maple," made by Helen 

..i. » . ^ » i. 

Grond, Rose, Palace, Plaza and Airport Drive- Webb-Smith of Ancaster. Ont., received hon- 

In—Crime of Passion L Ai; The Peocemoker orable mention. 

Cry in the Night (WB) Foir ,„ i.u c ^ j 

(UA) 

Lyceum— Bodionds 

Good 

of Montono (20th-Fox;; Cor- Citations memoralizing contributions to 

men Jones -"'*;'.-'^-^ 

Gunfight JfL^^^X' J ' 

ot the O. K. 

(Para) Good 

^ j ^ ^^ t ,, j -r^ , 

sented to the following: Mr. and Mrs. Frank 

the filmmaking industry of Canada were pre- 

Metropolitan ,, ,, 

Crawley, Crawlev 

•., 

now of London. 

Ottawa; 

England; 

^„ 

Roy 

John Grier- 

^^,t, Tash, To- 

Odeon—12 Angry Men (UA) 

. .Fair . 

Films, 

• ' 

^ Valour—The Boby and the BoHleship (IXA 

2nd wk Foir son, 

ronto cameraman; Lew Parry, Vancouver; 

\X7:^^:^^~ /^:«^,,« T\-;,.^ T^ The Rev. Anson C. Moorhouse. Toronto; Don- 

Winnipeg UirCUS DriVe-ln ^^ MumoUand. National FUm Board, Ot- 

Purchased by Western tawa; H. p. Brown, university of Alberta; 

•^^'"^« 

WINNIPEG-Western Theatres, the Fa- 

^- ^°^^°^^- Winnipeg; E. Fred HoUimous 

Plavers Canadian partner 

The trio consisted of the Carlton. Falrlawn 

'laj'- ^^Sina, and the Associated Screen News, 

in this area. 

and Colony. 

has purchased the Circus Drive-In here Montreal, and the Yorkton, Sask., Film 

Among the off-beat theatres, the International 

Cinema brought in a new^ British from Max Schnier. who is branch manager Council, 

pic- 

for International FMlm Distributors. 

Western will dismantle the theatre and 

develop the Circus property for residential 

and industrial use. Western operates the 

only other drive-in the fast-growing west 

in 

end section of the city. It is the Airport. The 

Circus had been operated by Schnier for 

three years but it had never been a profitable 

operation because of the poor condition 

of the entrance highway. Last year Schnier 

operated with no admission for two months, 

depending on concessions only, and created 

havoc in the indoor and drive-in business 

here. 

Horror Shows on Tour 

TORONTO— Sta«e 30 hoiTor shows are 

again making a seasonal round of theatres in 

Ontario, usually as a midnight chiller, along 

with appropriate motion pictures, all for a 

SI admission. One vehicle called "The House 

of the Living Dead" has played a number of 

Famous Players houses, including the Tivoli 

at Hamilton and the Capitol at London. Another, 

which goes by the title of "Dr. Jekyll 

and His Weird Show," has been seen at the 

Odeon Palace, St. Catharines, and elsewhere. 

Associated Hosts 

Winnipeg Session 

WINNIPEG — Pi-oblems in di.stribution, 

product and stimulation of business and the 

boxoffice and conce.ssion stand were discussed 

by exhibitors and selected guest speakers 

at the recent one-day meeting of Associated 

Theatre Service Co. officers and exhibitor 

chents. 

Associated, organized by Charles Krupp 

and Barney Brookler in 1955, now does the 

buying and booking for approximately 55 

theatres. Pi-esident Krupp presided at the 

meeting in the Marlborough Hotel. J. M. 

Rice sr. of J. M. Rice & Co., theatre equipment 

dealer; Somer James, Theatre Poster 

Service, and Ross Campbell, Service Confections, 

spoke. 

Among the exhibitors present were George 

Bailey of the Lux Theatre in Humboldt; Bill 

Schaarf. Holland Theatre in Holland; Bill 

Smith, Lake in Red Lake, Ont.; Lindsay 

Whyte, Hamiota Theatre in Hamiota, Man.; 

Bill Mcintosh. Rabbit Lake Drive-In in Kenora; 

Clayton Bailey. Strand in Dryden, Ont.; 

Norman Ye.ske. Gala in Langenburg. Sask.; 

Mike Zich, Maple Leaf in Esterhazy, Sask.; 

Cam Ray, Community in Alida, Sask.; Nick 

Magnoski, Lyric and Russell, Ru.ssell, Man.; 

Bill Barabash, Capitol Theatre and Northern 

Drive-In, Swan River; Joe Remenda, Walbec 

in Lac du Bonnet, Man.; Sam Swartz. Garry, 

and Bud Pygrocki, Kings Theatre in Winnipeg 

and the Park in Clear Lake; Bill 

Welykholowa, Capitol, in Kamsack; George 

Huska. De Luxe, Norquay; Joe Hersak. Roblin 

in Roblin. and Hy Swartz, Rothstein Theatres. 

At 6;30. all visitors and members of Associated 

service reassembled at the Town 'n' 

Country restaurant for a dinner which was 

sponsored by Krupp and Brookler. 

Nine FPC Theatres Play 

'Eagles' Show of Week 

TORONTO—"The Wings of Eagles" was the 

Show of the Week at nine Famous Players 

theatres around town, while "A Face in the 

Crow-d" wâs featured at the Hollywood, Palace 

and Runnymede. Eight units of 20th 

Century Theatres laid emphasis on the Show 

of Shows with the playing of "Bailout at 

43.000." 

Three of the Rank theatres were grouped 

for the presentation of "20 Million Miles to 

Earth" and five others played a second week 

of "Doctor at Large." These were the Hyland. 

Danforth, Humber, Christie and Streetsvllle. 

ture, "My Wife's Family." while the Radio 

City had a special program made up of 

"Aida" and the Soviets "Romeo and Juliet." 

The "ôrk on upper Yonge street continued 

with "The Ten commandments" for its fifth 

week, immediately following 26 .eeks at the 

University. 

New Theatre at Spanish 

SPANISH. ONT. — The new North Tlif 

atre, first local motion picture theatre in th: 

uranium boom town has been opened b-- B: : 

Webb and Russ Vance. 


. . 

. . . Added 

. . Roy 

. . Joan 

VANCOUVER 

The Odeon circuit has taken over operation 

of two Okangon drive-ins—the Skyway 

at Kamloops and the Skyway at Vernon, each 

with a capacity of 350 cars. Owned by Inland 

Industries of Kamloops. the ozoners were 

managed by Stan Creech and Martin Gobel 

both of whom will continue with Odeon. The 

circuit is said to be interested in a Penticton 

drive-in, as well, and has been operating the 

Paramount at Burnaby for some time. 

Bryan Wrig-ht, Vogue assistant, was pinchhitting 

for Jack Armstrong, Odeon Victoria 

manager who was vacationing. Gerry Sutherland, 

Odeon B.C. district manager, was in 

Kamloops to supervise the taking over of the 

two drive-ins in that area by the circuit. 

Local trade is watching with interest the 

circuit's venture into drive-in operation in 

this province. Famous Players, the major circuit 

here, so far has shown no interest in acquiring 

ozoners. 

Andy Rouse, recently appointed president 

and general manager of General Theatre 

Supply Co. of Canada, is well known here, 

having worked in the Odeon district office 

during the Howard Booth era. Don Barnes, 

formerly with the Odeon publicity department 

in Vancouver, is back in town after a 

year spent in California and is in charge of 

the Paramount Drive-In at Burnaby . 

The Ridge Theatre, the newest house built 

here, is finding business tough and now is 

running four days a week, closing Mondays 

and Tuesdays . . . Nip Gowen, retired projectionist, 

is making his home at Cultus Lake 

summer resort near Chilliwack. 

Lew Parry of Parry Studios in North Vancouver 

has received a citation from the Canadian 

Film Awards management committee 

for "his determination, talent and vision in 

the development of a Canadian film industry." 

His studio makes industrial and TV 

films . . . The film exchange back and front 

office staffs of the unions and the distributors 

have rejected a conciliation board award and 

the unions have applied for a strike vote 

under the B.C. labor law. 

Coining and going on vacations were Helen 

Foster, Strand, and Nora Miller, Studio, to 

Winnipeg: Jack Armstrong, Odeon, to Victoria: 

Bob Fiaser and Len Brewer of the 

Paradise, Jimmy Moore of the Olympia and 

Earl McMillan, Studio, to Vancouver Island: 

Lewis Lobb, Orpheum, to Regina: Jerry 

O'Brian, Cinema, to the Okanagon Valley 

to the "Adult Entertainment Only" 

list were "Hot Rod Rumble," "The Little 

Hut," "China Gate," "The Wayward Bus" 

and "Calypso Joe" by the B.C. censor board. 

Almost Sl.OOO was taken and an office 

wrecked when yeggs blew the safe of the 

Odeon-Olympic Theatre on the east side of 

town. Police believe a patron of the theatre 

remained inside after closing time and let 

an accomplice in, for there was no sign of p. 

forced entry . Jenson of the Vancouver 

Lions professional football team has 

been signed by C. V. Whitney Pictm-es for a 

role in "The Missouri Ti-aveler" now being 

filmed at WB. 

The B.C. Pioneers golf tournament, the first 

of its kind, will be held Thursday, August 29, 

at Peace Portal near the U. S. border, 40 miles 

from downtown Vancouver, and a good turnout 

of theatremen and film exchange goiters 

from both countries is expected. Heading the 

committee for the event is Ivan Ackery of 

the Orpheum, president of CPP in British 

Columbia. 

An appeal board sitting in Regina, Sask., 

has upheld a decision of the Saskatchewan 

censor who rejected the UA film "The Delinquents" 

on the ground that it is "too morbid." 

The film, also rejected in the province 

of Alberta because of "immorality, violence, 

drinking and brutality," was passed by the 

Manitoba censor with a few cuts. B.C. still 

is to be heard from . Parsons, former 

cashier in the 20th-Fox Toronto office, is 

now making Vancouver her home and is 

looking for a job in her favorite field. 

Jack Allen Resigns 

COBOURG, ONT. — Jack Allen, 

manager 

of the Park Theatre here, has resigned to 

accept a position with an oil company in 

Port Credit. His successor at the Park is 

Allen Salisbury of Cobourg. 

HANDY SUBSCRIPT]

. . . Jack 

. . Bernard 

. . Lome 

. . News 

MONTREAL 

Mornian McLaren, National Film Board 

filmmaker, is on a seven-man judging 

panel for this year's Berlin (West Germany 

International Film Festival, according to 

Guy Roberge. film commissioner. McLaren 

left by plane from Montreal airport. Pollowing 

his Berlin assignment, he will visit 

his home country, Scotland. Films entered 

in the Berlin festival by the world's leading 

film-producing countries fall into two categories, 

feature length and documentaries on 

cultural subject^s. McLaren has been asked to 

act as judge for the latter class of film. Mc- 

Laren's "Rythmetic," a short animated film, 

won second prize at last year's Berlin Festival. 

His new film. "A Chairy Tale." is entered 

at the 'Venice and Edinburgh Festivals 

this year. 

The Canadian Chamber of Commerce has 

produced its first film under its "economic 

understanding program" which has previously 

published only booklets and prepared 

radio programs on private-enterprise economy. 

The Chamber's film, entitled "The 

Story of Creative Capital." is a 14-minute 

color production on private industry. Through 

animated cartoons and alternating prose and 

verse dialog, the Chamber's film describes 

capital investment in Canada and compares 

results of modern business management with 

those of precapitalistic 

times. 

D. V. Rosen. Toronto general manager of 

IPD. spent some days in his company's Montreal 

Etienne and Bob 

office 

Brown, both of the United Amusement Corp. 

art department, traveled to Quebec City especially 

to illustrate the Empire Theatre's 

front for the world premiere of "Fire Down 

Below" . Payette has rented from 

Philias Theriault the Laurier Theatre of 

Mont Laurier. Que. The rental agreement, 

according to Payette, is for one year 

Ameen Lawand, booker at Confederation 

Amusements who for many weeks was on the 

list, is sick reported recuperating nicely and 

on his way back to good health . . Rosaleen 

Rooney is the new Warner Bros, boxoffice 

clerk. 

Two Quebec theatres fell by the wayside. 

The Empire of La Tuque, owned by O. E. 

Fontaine, and the 'Vox of Ville Jacques Cartier, 

owned by Leo Barcelo. closed their doors 

Roher. president of Peerless Films, 

has returned from his company's Toronto 

office to spend some time in t'le local office 

. . . Mrs. J. Charbonneau. owner of the Rivoli 

Theatre of Coaticook, in the eastern townships, 

has sold her theatre to Fernand 

Riendeau. The Rivoli is a modern theatre 

of 408-seat capacity and equipped with large 

screen and Cinemascope facilities. 

.Among exhibitors visiting the Film Exchange 

were Georges Hurteau of the Pierrefonds 

Theatre, Ste. Genevieve de Pierrefonds: 

J. Boire. Bijou, Napierville: A. Racette. 

Lido, L'Abord-a-Plouffe: Maurice Duhamel. 

manager of the Auclair circuit; L. Denis. 

Ideal, Notre-Dame du Nord, and L. Lachapelle. 

Chateau. Ste. Julienne. 

Summer holidays have started in Montreal 

film circles. Irene Maikle, switchboard operator 

at United Amusement Corp., is away 

for two weeks at Wildwood. N. J., and Lise 

Bertrand. office clerk at Paramount, is in 

the Laurentians . 

reports indicated 

here that the firm of Benoit de Tonnancour 

Films is now known as the Real Benoit Film 

Productions. George C. Fenyon, director of 

photography of the firm, recently had a piece 

on TV film techniques in the latest issue of 

American Cinematographer. 

18 Members of NATO Press 

Visit New NFB Building 

MONTREAL—Eighteen representatives of 

news, radio and television agencies in the 

the National Film Board here recently. 

NATO countries of Europe were guests of 

During 

their visit to the new NFB building in 

Ville St. Larent. the visitors viewed "A Chairy 

Tale," the latest film to be produced by Norman 

McLaren for inclusion m a series of 

motion pictures created to make people better 

acquainted with the countries in the 

North Atlantic Treaty Organization. 

Included in the group, which toured Canada 

under NATO auspices, were: From Belgium— 

E. Luyten, Gazet Van Antwerpen: 

Denmark—Georg Andresen. Aarhus Stiftstidende; 

France—Jean Schwoebel, Le Monde; 

Andre Boutin, Les Nouvelles Litteraires, and 

Jean Gachon, Agence France-Presse; Germany—Dr. 

Max Nitsche, Rheinesche Post, 

and Wolf Dietrich, radio Stuttgart; Greece— 

Demetrios R. Svolopoulas, Ethnikos Kirvs; 

Italy—Giovanni Saldi and Guillio Giandiroto. 

Italian radio-television; Luxembourg—Joseph 

Hanck, Escher Tageblatt; The Netherlands— 

E. H. Janszen. Haagse Gourant; Norway 

Pier Bratland, Aibeiderbladet; Turkey—Burhan 

Belga, Ten Zafer; United Kingdom- 

Barbara Newman, the Economist; John 

Grant, the Times, and John Bourne, Manchester-Guai'dian; 

Iceland—Heimar Hannesson, 

Timinn. 

Regina Theatremen Seek 

Amusement Tax Relief 

REGINA, SASK.—The city council here is 

considering a request by local exhibitors that 

the amusement tax be dropped completely or 

reduced substantially. Tlieatres contended 

is the city tax discriminatory and held that 

television is providing unfair competition, 

pointing out that TV viewers are not taxed 

by the city. 

Six of the seven theatres here have been 

operating at losses running as much as S2,000 

a month. Two local theatres have closed in 

the last year. 

New Frisina Airer Bows 

LAWRENCEVILLE, ILL. — The Frisina 

Amusement Co.'s new Midway Drive-In here 

was opened recently, with "Hell and High 

Water" and "River of No Return" as the 

double feature. The drive-in is located on 

alternate 50 and accommodates 293 cars, with 

room for expansion. The screen measures 

80x40 feet. 

Reopens at Chalsworth, 111. 

CHATSWORTH, ILL. — Owner and operator 

Lloyd G. Shoemaker has reopened the 

Virginia Theatre here on a five-night basis. 

skipping only Tuesdays and Thursdays. 

Shoemaker has had the theatre freshened 

up and the exterior repainted. 

RESEARCH BUREAU 

for 



The MODERN THEATRE 


825 Van Brunt Blvd. 

Kansas City 24, Mo. 

Please em-oll us m your RESEARCH BUREAU 

to receive information regularly, as released, on 

the following subjects for Theatre Planning: 

D AcouBticfl 

n Air Conditioning 

n Architectural Service 

n "Black" Lighting 

D Building Material 

n Carpets 

D Coin Machines 

D Complete Remodeling 

n Decorating 

n Drink Dispensers 

D Drive-In Equipment 

Other Subjects . 

Theatre 

Seatmq Capacity... 

Add.eiS 

City 

State 

Signed.. 

n Lighting Fixtures 

D Plumbing Fixtures 

n Projectors 

Projection 

Lamps 

Seating 

n Signs and Marquees 

D Sound Equipment 

n Television 

n Theatre Fronts 

D Vending Equipment 

Postage-paid reply cords for your further c-^r 

in obtoining informofion ore provided in The J 

THEATRE Section, published with the first 

each month. 

June 29, 1957

. . Here 

. . The 

OTTAWA 

Theatre attendance suffered generally when 

the Lions and Kinsmen clubs staged a 

huge outdoor bingo game at the grandstand 

in the city's Lansdowne Park. More than 

16,000 played. The prize list was topped by 

four automobiles . . . The CBC board of governors 

seeks licenses to operate new TV outlets 

at Pembroke and Cornwall, to be added 

to existing stations at Ottawa, Hull and 

Kingston. Cornwall is a port on the new St. 

Lawrence seaway. 

With interest at a high level here over the 

report of the discovei-y of a decapitated body 

near where the British skin diver Crabbe 

disappeai-ed while a Russian warship was 

docked in the Thames. London, Manager 

Fi-ank Gallop of the Centre, Ottawa, featured 

the picture "Frogmen" . to see 

her parents, Mr. and Mrs. Edmond Cloutier, 

is the former Suzanne Cloutier, film actress, 

who was accompanied by her husband Peter 

Ustinov, British actor-director, whom she 

mai-ried four years ago. Ustinov said he was 

selecting the cast for "Romanoff and Juliet." 

Manager Robert Hollister of the Cornwall 

Drive-In plays no favorites when it comes 

to patrons. After admitting fathers without 

charge one night in observance of Fathers 

Day, he conducted a ladies night with free 

admission for all female drivers . . . The only 

local holdover was "Yangtze Incident" which 

remained for a third week. Manager Ernie 

Warren played it first at the Main Elgin for 

six days, then transferred it to the Little 

Elgin. In the main theatre the attraction 

was the reissued "The Jolson Story." 

Manager Ed Foley of the Kingston Drive-In 

has announced completion of installation of 

the latest type of projection and other equipment 

. new Conservative government, 

which won out in an upset election on June 

10 over the Liberal Party, is reported to be 

considering the repeal of the special 20 per 

cent tax on the revenue of United States 

magazines for their Canadian editions which 

came into effect only last January, at which 

time the Conservative opposition vigorously 

protested the levy. 

Aids Fire Department 

HARTFORX)—Doug Amos, general manager, 

Lockwood & Gordon Theatres, turned 

over proceeds of reopening night's performances 

at the Danbury Drive-In to the Beaverbrook 

volunteer fire department. On the reopening 

progi-am were U-I's "Four Girls 

in Town" and "Everything But the Ti-uth." 

Adorno Airer Redecorated 

HARTFORD—Sal Adorno jr., owner and 

general manager of the Middletown Drive-In, 

has completed extensive redecorating and 

landscaping. New brush and other greenery 

have been planted in the area fronting the 

Middletown-Saybrook highway. 

Edward Binns, Carolyn Craig and Virginia 

Gregg are starring in AA's "Portland Expose." 

3«»;*»,'1 

BOXOFFICE reaches 

Shop Center Houses 

Needed, Says Critic 

COLUMBUS—Theatremen are 

overlooking 

possible profitable sites by not opening theatres 

in suburban shopping centers, said 

Norman Nadel, theatre editor of the Columbus 

Citizen. 

"With thousands of people at the shopping 

centers each evening," said Nadel, "and 

with almost unlimited parking space, it 

would seem to be a good location for a new 

theatre. Its marquee could be seen for a mile 

on either side and a steady stream of shoppers 

would be passing its entrance. 

"It's always easy to propose ways to spend 

somebody else's money and maybe if my 

own cash wêre at stake, I'd hesitate to make 

such a major layout on speculation. But if 

people go to shopping centers to buy clothes, 

hardware, groceries and gardening equipment, 

they might stay to buy entertainment," 

Nadel said theatremen have told him that 

this is no time to build new theatres, "when 

established ones are closing at an alarming 

rate." One local shopping center, the Lane, 

has a theatre, the Lane, operated by the 

Academy circuit. 

Several local operators voiced the belief 

is that there a conflict of interest between 

stw-es and theatres in shopping centers. 

"When the family goes shopping, they're not 

interested in seeking entertainment," said one 

theatreman. He pointed out that stores remain 

open until 9 p.m. and that was considered 

too late for families to go to the movies. 

FIRST 

Total Circulation 

(21,659) 

CLASS A* Circulation 

(15,751) 

*Class A circulation counts those who make buying decisions 

in the exhibition field, such as theatre owners 

and managers, circuit executives, film buyers and 

Lbookers. BOXOFFICE has 5,061 more class A subscribers 

than the No. 2 film tradepaper. 

and is read 

by more of them 

- by far - than 

is any other film 

tradepaper! 

BOXOFFICE

• ALPHABETICAL INDEX 

• ADLINES & EXPLOITIPS 

• BOXOFFICE BAROMETER 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• REVIEWS OF FEATURES 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• SHOWMANDISING IDEAS 

THE GUIDE TO % BETTER BOOKING AND B U S I N E S S B U I L D I N G 

frankly state ufo' does not 

entertain; but is informative 

And, the Unsensational Approach to 'Flying Saucers' 

Puts a Question-Mark Picture into the Hit Class 

By 

JACK WINTERS 

Wometco Circuit, 

Miami 

Due to the unusual nature of "tJFO" 

^ Unidentified Flying Objects) as a commercial 

motion picture, its exploitation was 

approved from the standpoint of its being 

a documentary film. Initial meetings regarding 

its exploitation determined that 

our problem was to reach as many people 

as possible who were interested in flying 

saucers in any way, either through their 

attendance at meetings or discussions or 

who had in any way expressed an interest 

in aerial phenomena. 

We felt that if- the film were to be presented 

as an ordinary piece of screen fare, 

intended to entertain, we would fail, since 

sui-ely "UFO" is not "entertainment." On 

the other hand, we felt that there was not 

quite enough substance in the film for it 

to stand on its own as a factual document. 

We therefore determined upon a course 

that would emphasize the documentary nature 

of the film so as to set the stage, so 

to speak, for a lecture-type film presentation. 

We determined to precede each showing 

of the film of "UFO" with a taped annomicement 

localizing sightings of unidentified 

flying 

objects. 

Four weeks before the opening date, special 

preview screenings of "UFO" were 

scheduled. To these screenings were invited 

the commanding officers ând members 

of their staff) of the U. S. Marine 

air station at Opa-locka; U. S. Air Force 

base. Homestead: technical personnel of 

the Southern Bell Telephone Co.; engineering 

staffs of local radio and television 

stations; U. S. Air Force Ground Observers 

Corps; members of the American 

Institute of Electrical Engineers; International 

Radio Engineers, American Society 

of Mechanical Engineers; Florida Engineering 

Society. 

At these screenings, which earned the 

SRO sign, a special questionnaire was given 

to the viewers asking their opinion of the 

film and how best to publicize it. The response 

was tremendous and the consensus 

was that the best selling points of the film 

were its lack of Hollywood embellishments 

and its straightforward manner of presentation. 

Those attending the screening were 

urged to give word-of-mouth publicity to 

the film. 

Taking our cue from the audience re- 

The single ads were run off the le omusemenr amusement pages before and during the run of the picture. 

approach wo$ to those who were interested in the facts on "flying saucers." 

BOXOFFICE ShowmondiBer :: June 29, 1957 — 153 — 

In this 40x60 blowup, used in the theotres for 

two weeks before opening, "sensotional" art 

and copy was blocked out and the play was 

given to the affidavit. 

action, all advertising and display material 

was keyed to state that this film was not 

science-fiction but documentary In nature 

and told the true story of flying saucers. 

Further, to reach as many people beyond 

those who regxilarly read the amusement 

page, run of the papei- ads were placed 

with the same approach. Two weeks before 

the pictui-e opened, trailers were on all 

.screens and material on display in lobbies. 

For lobby display pieces we made a 40x60 

blowup of the affidavit that appears In 

the press sheet, but eliminated all art work 

other than the affidavit itself. Other lobby 

material was made specially for this and 

we did not utilize any of the stock material. 

We preferred to make our own, concentrating 

on the factual and .steering clear from 

any implication that we were attempting 

to entertain audiences that came to see 

the picture. 

Television advertising was limited to 

twenty- and ten-second announcements 

(Continued on next page)

The Foiryland Atmosphere 

CINDERELLA' COMES TO TOWN 

The Kids Go for a Real-Life Princess in Sparks, Nev. 

Cinderella came to town in person, with 

ladies in waiting and page boys, to open 

"Cinderella" at the Sparks Theatre in 

Sparks, Nev.. and some 650 children turned 

out to welcome the fairyland princess at 

a Saturday matinee. 

Val Dage, manager of the theatre, set up 

the promotion, which included a parade, 

viewed by over 1,000 persons, in which 

Cinderella rode to the theatre in a red 

convertible donated by a local dealer. She 

was escorted by four ladies in waiting and 

two page boys, all local children. 

The masked Cinderella was really Mrs. 

Jackie Shaeffer, confection counter sales 

girl at the theatre, but the children, said 

Dage, accepted her as the real Cinderella. 

There was a three-block-long lineup in 

front of the theatre when the fairyland 

princess arrived, and the page boys had to 

open a way for her through the crowd. 

Dage had many local merchants participating 

in the promotion, including a local 

photographer, who took pictures throughout 

the event; a beauty shop, which styled 

Cinderella's hair; a jeweler, who loaned her 

a crown of pearls and rhinestones; a florist, 

who donated flowers for Cinderella to 

carry and those to decorate the theatre, 

and others. 

Dage had set up an elaborate ceremony 

for welcoming Cinderella, and a few minutes 

after she entered the theatre, Cinderella 

walked slowly down the theatre aisle, 

led by the page boys carrying staffs of gold, 

topped with pink and blue bows. Cinderella 

carried a bouquet of pink carnations 

and fern, and a glowing wand. 

The stage was decorated with a row of 

red roses, specially spotlighted by projectionist 

Rex Hudgens. Cinderella mounted 

the stage and walked through an arch 

formed by the staffs carried by the page 

boys. 

She was greeted by Dage and assistant 

Cinderella — "the candy stand 

attendant"—creating 

the world of make-believe with two attendants. 

manager Marie Thurston, then Dage introduced 

her to the crowd of cheering youngsters. 

Cinderella spoke to the children and at 

the close of the brief speech asked the 

youngsters to bow their heads, close their 

eyes and make a wish, promising that if 

they were very good boys and girls, their 

wishes might come true. She raised her 

magic wand and swayed it back and forth 

sprinkling sparkles of silver dust. Dage 

said there wasn't a single head unbowed or 

an eye open in the theatre. 

Cinderella then left the stage, with rousing 

cheers from the children. 

"As Cinderella re-entered the lobby of 

the theatre," Dage said, "a small sobbing 

voice was heard. Sitting on a chair was 

little 3-year-old William Ellis of Dayle, 

Calif. He was sobbing because he thought 

Cinderella did not see him. He was introduced 

to Cinderella, and his smile proved 

a wonderful ending to a fairyland dream." 

VFO' Promotion 


only. Copy lines again stressed factual aspects 

of the film. 

Our direct mail campaign consisted of 

cards and letters being sent to our regular 

art houses' mailing list, plus the following: 

1. Service clubs 

2. Fraternal clubs 

3. Church groups 

4. Air force reserve corps 

5. Air line Pilot's Ass'n 

6. Technical societies 

7. Electronic technicians 

8. Engineering societies 

In addition to the above dii-ect mailing, 

a mailing was sent to a list of several hundred 

people who had attended flying 

saucer meetings in the Dade County auditorium; 

they had asked for additional information 

on flying saucers. Twelve thousand 

pieces of mail were sent out. 

Special attention was given to the working 

press in that columnists, reporters, 

amusement editors, science editors, and in 

particular, those newspapermen who had 

written articles pertaining to flying saucers 

as assignments from city desk, were contacted 

personally and invited to attend 

preview screenings. Local television personalities 

also attended. The result was 

that free publicity was obtained on the 

air and in print in varied time segments 

and sections of the paper. 

A feature writer who was extremely interested 

in UFO was asked to review the 

film instead of the regular movie reviewers 

because amusement writers tend to 

look toward such films with a jaundiced 

eye. Thus, a "positive" review was more or 

less guaranteed at the outset. 

We had Norman Bean, director of engineering 

research at WTVJ-TV, prepare 

a 15-minute taped presentation in which 

he gave information in connection with 

local sightings, giving names of local 

people who claim to have seen these UFO, j- 

Additionally, we made up a series of 12 

slides with photographs that had been 

made locally, together with blowups of 

newspaper clippings discussing local sightings. 

Tliis placed a more personal tone to 

the film in our opinion and brought it 

home to the local people in the audience. 

Additionally, it gave to the presentation 

an aura of authenticity and also, we feel, 

the showmanship angle that caused people 

to view the film as a lecture rather than 

as a piece of entertainment. That we were 

right appears to be indicated in the fact 

that only one person objected to the 15- 

minute tape and its accompanying slides. 

Oddly enough, a lot of people have commented 

as much about the tape as about 

the film itself. 

We did not have a surplus of printed material 

and so we had made up typed copies. 

Responses to a screening comment sheet 

handed to each person who viewed the film 

in the screening room convinced us that 

we were on the right track in trying to sell 

the picture as a factual document rather 

than as entertainment. 

QUESTIONNAIRE FOR UFO SCREENING: 

Having seen the motion picture, "UFO," would 

you be kind enough to answer the following 

questions? 

1— Before seeing the film, were you convinced 

of the actual existence of unidentified flying 

objects in our atmosphere? 

2— If not, did the picture convince you of 

their 

existence? 

3 Has the film created for you new or increased 

interest in unidentified flying objects? 

4— Please note below any suggestions you may 

have regarding how we may publicize UFOs 

and make the public more conscious of them: 

If you feel so inclined, would you write a letter 

to the editors of the newspapers regarding the 

film, ond telling your reaction to it? Thank you. 

154 BOXOFTICE Showmandiser :: June 29, 1957

Gala 'Remember' Preview 

On Constitution July 1 

Signaling the start of an extensive national 

preselling campaign on "An Affair 

to Remember," 20th Century-Fox has completed 

arrangements with the American 

Export Lines for a three-month national 

promotion launched by a gala world premiere 

preview showing of the attraction 

aboard the S.S. Constitution July H- 

The luxury liner will be anchored in 

New York harbor especially for the event. 

and will be attended by entertainment 

world celebrities, civic officials and magazine, 

press, radio and television representatives. 

Ed Sullivan will film highlights of 

the evening for showing July 14 on his 

TV variety show. Cary Grant and Deborah 

Kerr, stars of the love story; Producer 

Jerry Wald, Director Leo McCarey, 

and Vic Damone, who sings the title song, 

will attend. 

Radio True-False Contest 

Ballyhoos 'Cinderella' 

A radio contest centering around the 

sound track music for "Cinderella" was 

used for five days to promote the Disney 

feature at the Strand Theatre, Waterloo, 

Iowa. W. J. Towey. manager, had the local 

station ask one true-false question each 

day and listeners were asked to mail answers 

to all five questions to the theatre. 

Towey promoted record album prizes 

from Robbie's record shop and eight 

prizes were awarded. A record carrying 

case and other Cinderella records also were 

"pj given away. The record shop provided a 

large window display and notified all record 

club members of the "Cinderella" 

playdates. 

Towey also tied in with the local Sanltone 

outlet. Varsity cleaners, using the 

Cinderella costume bags. One Monday was 

named "Varsity Cleaners Day." and all 

children wearing costume bags were admitted 

to the theatre free of charge. 

It's Take Your Pick—New 

Car or a Farm Tractor 

It's take your pick in a giveaway promotion 

arranged by Charley Reed of the Pox 

Theatre in Hays, Kas. Theatre patrons and 

customers at Hays participating stores are 

given coupons. The prize is either a John 

Deere farm tractor or a 1957 Plymouth 

sedan. The winner will be picked in July. 

Instead of spending money for posters 

on the giveaway. Reed has the car and 

tractor driven around town on busy days 

for display in front of the stores. It's far 

better advertising for less money. 

Opens Dance Studio 

FYank Ferguson, promotion chief for 

the Bailey Theatres in New Haven, Conn., 

published a "2 Adults for the price of 1" 

ad as part of a campaign for "Funny Face" 

at the Whalley Theatre. Copy explained, 

"It's my way of celebrating the opening of 

my new Fred Astaire dance studios opposite 

the Whalley!" 

Drive-ln Ads Sell Stars in Big Way 

[HREE TERRIFIC STARS...TWO WONDERFUL MOVIES! 

Deborah Kerr Robert Mitchum Audrey Hepburn 

Angela alone on a Pacific j ^^. __ on ct I" n"i-- 1 

lines! 0^;!:^ -Mo.'Hwv.50at63rdSt. 

'fC.'Kic.ntOR W 

Alex Shniderman and Louis Sutter of the 63rd Street Drive-In at Kansas 

City have adopted a new policy in their advertising; emphasizing the stars instead 

of the titles, as is illustrated in the above two-column ad on "Heaven Knows, Mr. 

Allison" and "Funny Face." The innovation has influenced the ten or more other 

drive-ins in the Kansas City area, with most placing the star names in type as 

large or larger than the titles in their small half-inch by two-column ads. 

Baseball Film and Bow to Members 

Of Little League Gets Big Response 

A four-team "minor" Little League has 

been operating in Athol. Mass., a city of 

approximately 12.000. 

in addition to the 

Little League of four 

"major" teams. The 

minor teams are made 

up of youngsters 8 

to 12 w'ho are not 

ready to play in the 

majors. Local civic 

^^^m 

clubs sponsor the 

eight teams. There is 

even a Little League 

auxiliary, composed ^""""^^ ^^^°° 

of the mothers, who have taken over the 

concessions at the baseball park. 

A few weeks ago. George H. Caron, manager 

of the York Theatre there, was casting 

about "for some sort of comeback" following 

a lobby art exhibit he promoted for 

"Lust for Life" which did not seem to move 

the town. So he "got a Little League idear 

together" that really moved the town and 

was good for a good night at his York Theatre. 

First he booked "The Great American 

Pastime," a comedy about Little League 

baseball. Then he scheduled a Little 

League Night at the York and Invited all 

the eight Little League teams and their 

managers to be his guests. Chuck Stone, 

district Little League representative, acted 

as host and introduced all the players from 

the stage. A local bottling company donated 

its beverage for the occasion. 

The sports editor of the Athol Dally 

News announced the event several times 

in advance in a sports page box. Caron's 

part of the promotion was a page co-op ad. 

He reports he sold 16 ads on the page at 

$7 each in just two and a half hours. 

The page was attractively laid out. 

"PLAY BALL! Support Your Little League! 

. . . Meet All the Little Leaguers Friday 

Night at 7:00 on the York Theatre Stage 

. . . Athol, One of the Finest Towns in the 

State to Have Little League Baseball." Below 

this illustrated heading appeared several 

paragraphs in two-column black type 

telling about the Little League teams, 

their sponsors, its organization, etc. 

The ads were of the signature type with 

signed "Best Wishes for a Good Season 

. . . Support Your Little League Now" statements. 

At the bottom of the page in large type 

was. "Be sure to Attend the Little League 

Doubleheaders Every Saturday Starting at 

1:30 at the Little League Park!" 

"I had only one turndown on the whole 

thing," Caron reports. 

Banners Building Front 

Donald Jordan, manager of the Center 

Theatre, Weldon, N. C, hung a 24-sheet 

from the roof down across the front of the 

two-story theatre building to attract local 

attention for "Moby Dick" recently. 

BOXOFFICE Showmondiser : : June 29, 1957 155

Putting 

the 

Show in 

Showmanship 

Old-style Picfure 

Selling 

Gets a New-Style Approach 

In Mld-1957 PrOrnOtiOnS Operotor.Monager Jack Caplan eyed the long wall space in the Miami Beach Variety's lobby and 

found that the moulding exactly fitted the height of a one-sheet and the length fitted 30 one-sheets 

pasted side by side. The result is shown above, and patrons stroll olong looking at the one-sheets as 

if they were visiting an art gallery. 

The Paramount Theatre, Denver, used this rice-eoting contest, with chopsticks as a street 

bollyhoo for "Joe Butterfly." Tables were pitched on a flatbed truck in front of the theatre 

with radio stations covering the stunt. The sergeant at right won the contest. 

This lobby display, built around the island giveaway, was 

set up in the lobby of the Strand Theatre, Waterloo, Iowa, by 

Manager Bill Towey, for his playdates of "The Little Hut." 

Manager Jack Belasco, right. Woods, Chicago, used 

this street stunt for "Monkey on My Back." 

This large lobby display, utilizing a 24-sheet, was used in the Metropolitan Theatre, Boston, Mass., 

for "Gunfight at the O.K. Corral." 

— 156 — BOXOFHCE Showmondiser : : June 29, 1957

Ad Ties in Two Bills 

And Is Effective 

An ad that ties in the cm-rent program 

with the foUowing attraction has proved 

very effective for Sullivan Independent 

^1, Theatre in Wichita, Kas. Such an ad, 

laotr) measuring three-columns by nine inches, 

was devised recently by City Manager 

Leonard Kane and Ci-est Theatre Manager 

Smith for the third week of "Gunfight at 

the O.K. Corral" tieing in the following 

picture. '-Tammy and the Bachelor." 

"It is a type of ad that can be made up 

by any exhibitor," said O. F. Sullivan, head 

of the circuit, "on short notice, without 

the time necessary for or expense of engravings 

and art work, for the ad Is made 

up completely of stock mats and set up 

type." 

In addition, the ad has a personal touch 

in referring to Kane and Smith. 

Copy, headUned: "Hold Everything. 

Debbie," reads: 

"Dock Holliday and Wyatt Earp are 

running this show and you and your 

Bachelor are not moving in for another 

week. Kane is away and here we'll stay. 

We've got 'em coming, sister, and it's not 

time to leave now. Smitty. the manager, 

is back of us and says it's O.K. by him to 

keep 'O.K. Corral' to satisfy the thousands 

who continue to come." 

Copy boxed under the line, "Debbie Replies," 

reads: 

"That's O.K. by me. Kirk and Burt. Par 

PAY OFF AT THE DRIVE-IN 

The Season's Promotions Bring Forth Many New Ideas 

Airer Gets Free Publicity 

With New Ford Display 

In a unique merchandising tie-up, Robert 

Murphy, manager of Lockwood & Gordon's 

Norwalk (Conn.) Drive-In arranged 

with his local Ford dealer for an exhibit of 

new automobiles at the theatre, an unprecedented 

tie-up for Connecticut outdoor 

amusements. 

Building the project, a full-page ad appeared 

one day in advance announcing the 

show and a saturation radio campaign was 

also purchased. The automobile dealer 

picked up the tab for the complete advertising 

campaign, which also plugged current 

programs at the Norwalk. 

Praising Mui-phy's initiative, Doug Amos, 

L&G general manager, told BOXOFFICE: 

"This was a most effective tie-up which 

cost the theatre absolutely nothing; the 

business at the theatre on display night 

was well above what would normally have 

been expected!" 

Friday Is Kids' Fun Night 

At New England Airers 

Pi-omotions for children are taking top 

priority on Friday nights this summer in 

many New England drive-in theatres. 

Charlie Lane labels Friday "The Big Fun 

Night" at the Summit Drive-In, Branford, 

with free lollipops to youngsters and special 

cartoons on the screen. In addition, 

free balloons go to the first 1,000 children, 

and Bobo, the clown, entertains in the play 

area. 

The Post Drive-In, East Haven, offers 

free fire engine rides, cartoons and lollipops. 

The Bowl Drive-In, West Hartford, 

advertises "big premium added attraction 

at no additional admission charge." 

Free Pizza Pies Are Given 

To First 50 Patrons 

Garland Morrison, manager of the Starlite 

Drive-In at North Wilkesboro, N. C, 

is always striving for an attention-getter 

Ln his promotions. In recent weeks, his 

newspaper ads have included such offers 

as free servings of pizza pie to the first 50 

cars admitted to the drive-in on a specified 

Sunday night, a giveaway of free 

comic books, which Morrison promoted, to 

kiddies attending on Friday and Saturday 

nights. 

Build-Up for P.A. Music 

Ed O'Neill, district manager for Brandt 

Drive-In Theatres, points with considerable 

pride to music heard on his public 

address system prior to screen performance 

j be it from little ol' me, just a riverboat gal, 

to argue with you sixgun men. After another 

week of that thrilling gun play. Crest 

patrons will enjoy real laughs at 'T&mmy 

time at the Bridge Drive-In, Groton, Conn. 

He advertises. "Come and enjoy our carefully 

and the Bachelor,' which will open June 

selected musical program before- 

hand!" 

19." 

BOXOFFICE Showmandiser :: June 29, 1957 157 — 

Supermarket Tieup 

Ups Drive-In Revenue 

A deal with a supermarket chain for distribution 

of admission tickets as a premium 

gave the Pi-emont (Neb.) Drive-In extra 

revenue at the boxoffice on two nights, 

plus super business at the concession stand. 

Ed Schoenthal, city manager for Fi-emont 

Theatres, reports he lined up the 

Supermarket show by offering the chain 

rolls of drive-in tickets to be distributed as 

a premium, one 05 -cent ticket with each 

$5. Schoenthal sold the tickets to the 

supermarket under an arrangement that 

assured the total cost would not be more 

than 2I2 per cent of the gross sales over 

the premium period. 

It actually came out at about 1 per cent. 

This was because the deal called for the 

stores to pay a special fixed price for each 

ticket honored at the boxoffice up to 50 

per cent of the total number put out at the 

store. Since only about 20 per cent were 

picked up at the boxoffice, the chain paid 

considerably less than the maximum agreed 

on. 

"We fm-nished screen, radio and banner 

advertising and the special tickets," 

Schoenthal reports. "The Piiday-Saturday 

Supermarket show was advertised a week 

in advance with special trailers at the 

drive-in and at the A-house downtown. 

The store displayed two large banners a 

week ahead, and used 40 inches of space 

at the top of its full page ad." 

"We gave them the best second run attractions 

available; 'The African Lion,' 

'Peter the Wolf' and 'Goodbye My Lady.' 

The temperature was down to 27 degrees 

but the drive-in was half filled on Friday 

night and almost full on Saturday night. 

"The supermarket was happy, the customers 

were happy and we liked the plan 

very much." 

Schoenthal reports the chain plans to 

buy the idea again in the middle of summer. 

He fears his only problem will be 

how to handle the expected overflow without 

making the customers unhappy at being 

turned away. But if this happens, he 

plans to punch the supermarket tickets so 

that they wiU be good for any night the 

following week. 

Lucky License Nights 

Helps Monday Business 

The Waco Drive-In, Goldsboro, N. C. 

managed by Ray Johnson, uses a regular 

lucky license night each Monday. Midget 

cards, measuring 2x3 inches, are handed out 

to patrons who write their license number: 

in the space provided. Each Monday nigh^ 

one license number is read over the public 

address system. If the winner is not present, 

$5 is added to the lucky Ucense jackpot.

BOXOFFICE BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normaJ grosses os determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. 

mm muuu a ci_^!j sZszz a a. vi

" 

Feature chart 

ALLIED 

ARTISTS 

SYaqui Drums 

liod Cameron 

^

I 

©Accused 

' 

.W. 

.W. 

. 

1 

©The 

] 

©The 

1 

©Paris 

. D. 

FEATURE 

CHART 

Tha key to leftan and comblnaMoiu thereof indicating itor> type: (Ad) Adventure Drama; (Ac) Action 

Drama; (An) Animoted-Action; (C) Comedy; (CD) Comedy-Dramo; (Cr) Crime Drama; (DM) Drama 

wttli Music; (Doe) Doeumentory; (D) Drama; (F) lôntosy; (FC) Force-Comedy; (Ho) Horror Drama; (HI) 

Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western. 

REPUBLIC 

SI ©Daniel Boone, Trail 

Bluer (76) Ad.. 5513 

Bnic* Beonett, Lon Cbaney 

gl Scandal, Inc. (79) . . . .D. .5514 

Robot Button, Patrick Wright 

83 The Man It Armed 

(70) AC..553S 

Dane Clark, May Wjnn 

m Above Us the Waves (92) 0. .5601 

Jobn Mills, Mm Oregsoo 

(D OA Woman's Devotion 

(SS) 

D..5602 

Ralph Meeker, Janice liule 

of Murder 

(73) (S) D..5603 

David Brian, Vera Ralston 

] ©Tears for Simon (91) . . . . 5604 

David Farrar, Julia Arnall, 

David Knight 

©The Congress Dances 

(90) © M..5605 

Johanna M;itz and German cast 

a Duel at Apache Wells 

(69) ® W. .5606 

Jim Dans, Anna Maria Alberghettl, 

Ben Cooper 

20TH-FOX 

©Between Heaven and Hell 

(94) © D.. 621-3 

Robert Wagner, Cameron Mitchell 

Teenage Rebel (94) ©..CD.. 622- 

Ginger Rogers, Michael Reanle 

Love Me Teiider (90) ©OD.. 624-7 

Richard Bgan, Debra Paeet, 

Hvis Presley 

O©0klahoma! (140) ©..M.. 630-4 

Gordon MacRae, Shirley JoM' 

In 

The Desperados Are Town 

(72) ® W.. 626-2 

Robert Arthur, Nolan 

Kathy 

Tha Black Whip (77) (g).W. .628-8 

Hugh Marlowe, Ccleen (Jray 

©Anastasia (105) ©....D..627- 

Ingrid Bergman, Yul Brynner 

StVie Girl Can't Help It 

(99) © M..629- 

Tom E«ell, Jayne Mansfield 

©Oasis (S4) © D. .632-0 

Michele Morgan, Cornell Borchers 

Women of Pitcaim Is. (72) .0. .631-2 

3 Brave Men (89) ©... .0. .701-3 

Ray Mllland, Ernest Borgnlne, 

Frank Lovejoy, Nhia Foch 

©Smiley (97) © OD.. 703-9 

Ralph Richardson, Chips Rafferty, 

CoUn Peterson, John McCallum 

©The True Story of Jesse 

James (92) OD. .704-7 

Robert Wagner, Jeffrey Hunter 

©Oh, MenI Oh, WomenI 

(90) © C. 706-2 

Dan Dalley, Ginger Roeers 

UNITED ARTISTS | 

The Boss (87) D..5641 

John Payne, William Bishop 

Attack! (106) D..5640 

Jack Palance, Eddie Albert 

Flight to Hong Kong (88) . . D. .5639 

Kory Calhoun. Barbara Itush 

Man from Del Rio (85) . .5643 

Anthony Qulnn, Katy Jurado 

©Sharkfighters (73) ©..Ad.. 5644 

Victor Mature, Karen Steele 

©Running Target (83) D..5642 

Arthur Franz. Doris Dowilng 

The Peacemaker (83) W..5646 

James Mitchell, Rosemarle Bowe 

Gun the Man Down (78) .W. .5645 

James Ameas, Angle Dickinson 

©The King & Four Queens 

(90) W..5701 

Clark Gable, Eleanor Parker 

Dance With Me Henry (80). C. .5650 

Bud Abbott, Lou Costello 

The Wild Party (82) D..5648 

Anthony Qulnn. C^rol Ohmart 

The Brass Ugend, (79) . .5649 

Hugh O'Brian, Nancy Gates 

Five Steps to Danger (80) . My . . 5705 

Sterling Hayden, Ruth Roman 

The Halliday Brand (77) . .VV. .5703 

Jo.seph Cotten, Viveca Undfors 

The Big Boodle (83). .. .Ad.. 5704 

Errol Flynn, Rossana Rory 

Four Boys & a Gun (73) . .Ac .5702 

Frank Sutton. Tarry Green 

Drango (91) 00.. 5706 

Jeff Chandler, Joanne Dru 

Tomahawk Trail (60) . . . W. .5708 

John Smith, Susan Cummlngs 

Crime of Passion (84) . . . D . 5709 

Barbara Stanwyck, Sterling Hayden 

Men in War (102) D..5712 

Robert Ryan, Aldo Ray 

Voodoo Island (78) AD.. 5710 

Boris Karloff, Beverly Tyler 

Pharaoh's Curse (66) Ho. 5711 

Mark Dana, Zlva Bodaon 

UNIVERSAL-INT'L | |° WARNER BROS. 

Pillars of the Sky 

(94) © 0D..5630 

Jeff Chandler, Dorothy Malone 

©The Unguan 

(95) . 

Esther Will 

The Mole People (78) . . . Ho. .5702 

Jolrn Agar, Cynthia Patrick 

©Curucu, Beast of the 

Amazon (76) Ho. .5703 

John Bromfleld, Beverly Garland 

©Everything But the Truth 

(83) CO.. 5704 

Maureen O'Hara, John Forsythe, 

Tim Hovey 

©Written on the Wind (99) 0. .5705 

Itock Hudson, Lauren Bacall 

©Four Girls In Town 

(94) © D..5706 

George Nader, Julie Adams 

Rock, Pretty Baby (94) . . . M . .5707 

Sal Mhieo, John Sason 

©The Light Touch (85) . .C. .5783 

(Rev. as "Toucb and Go" 3-31-56) 

Jack Hawkins, Margaret Johnston 

The Great Man (98) D..570S 

Jose Ferrer, Dean Jagger, 

Keenan WjTin, Julie London 

Holden. Virginia Leith 

iThe Girl He Uft Behind 

(103) C..605 

Tab Hunter, Natalie Wood 

©Giant (201) D..606 

Elizabeth Taylor, Hudson, 

Rock 

James Dean. Jane Withers 

H ©Chasing the Sun 

(31) Featurettc. .4911 

Picture essay on Florida 

m Baby Doll (U4) CO.. 607 

K.irl Maiden, Carroll Baker, 

Ell Wallach, Mildred Dunnock 

a The Wrong Man (105) . 

Henry Fonda, Vera Miles, 

.\nthon>' Quale 

.60S 

Hell's Crossroads (g) 

(73) D..5608 

Stephen McNally, Peggie Castle 

Spoilers I of the Forest 

(68) ® 0D..5609 

Vera Ralston, Rod Cameron 

1 

The Man in the Road 

(S3) Ac. 5610 

Ella Rahies, Derek Farr 

George Montgomery, Lola Albright 

©In Old Vienna M 

Heinz Roettlnger, Robert KlUick 

Journey Into Freedom D.. 

Jacques Scott, Genevieve Aumont 

The Lawless Eighties D 

Buster Crabbc, John Bmlth 

Back of Beyond D . 

John Lupton, Olorle TaUwtt 

Wayward Girl D.. 

Marda Henderson, Peter Walker 

©Heaven Knows, Mr. Allison 

(106) © D.. 710-4 

Deborali Kerr, Robert Mitchiun 

©Tlic River's Edge 

(87) © OD.. 708-8 

Ray MlIlAnd, Quinn 

Aothoo; 

y©Boy on a Dolphin 

(111) © D.. 714-6 

Ladd, C. Loren 

A. Webb, S. 

Kronos (78) ® SF.. 712-0 

Barbara Lawrence, John Emery 

She Devil (77) ® Ac. .713-8 

atari Blanchard. Albert Dekkcr 

Badlands of Montane 

(75) ® W. .716-1 

©The Restless Breed (gl) W. .718-7 

Scott Brady, Anne Bancroft 

Way to the Gold (95) © Ad.. 717-9 

Sberee North. Jeffrey Hunter 

China Gate (96) ©... .Ac. .715-3 

Nat "Kbig" Ctole, Gene Barry 

©Desk Set (103) ©... .CD. .719-5 

Spencer Tracy, K.ilharlne Hepburn 

Wayward Bus (86) ©.... D. .720-3 

Dan PaUey, Jaj-ne Mansfield 

Lure of the Swamp 

(•) ® Ac. 722-9 

H'lUard Parker, Tliompson 

M. 

Two Grooms for a Bride 

(71) .705- 

Island in the Sun 

(125) © D.. 721-1 

J. Ma.son, J. Fontaine. H. Belafonte 

©Bernardine (95) © C/M.. 723-7 

J. Oaj-nor. P. Boone, T. Moore 

A Hatful of Rain (..) © D.. 

a Marie Saint, Don Murray 

©An Affair to Remember 

(..) © C-D.. 

Cary Grant, Deborah Kerr 

The Abductors (..) Ac. 

God Is My Partner (. .). .0. 

iilU'r Brennan. John Hoyt 

©Will Success Spoil Rock 

Hunter? © C.Aug 

Jaj-ne M.insfield. Tony Randall, 

Betsy Drake. Joan Blondell 

Down Payment © No D.. 

Jeffrey Hunter, North. 

Sheree 

Tony Randall, Joanne Woodward 

©The Sun Also Rises © D. 

T>Tone Power, Ava Gardner, Mel 

Ferrer. Errol Fljiin 

The 3 Faces of Eve © D. 

©Revolt at Ft. Laramie 

(73) W..5647 

Gregg Palmer, Frances Helm 

The Delinquents (81) Ac. 5714 

Tom Laughlln, Peter Miller 

•ing Reunion (90). .. .CO. .5715 

Betty Hutton. Dana Andrews 

Hit and Run (84) D..571S 

Cleo Moore, Hugo Haas 

The Bachelor Party (94). .00. .5722 

Don Murray, CarohTi Jones 

Fury at Showdown (75) . .W. .5719 

John Derek, Carolyn Craig 

12 Angry Men (95) D..5723 

Henry Fonda. Lee J. Ci)bb 

Iron Sheriff (73) . . .W. .5720 

Sterling Hayden, (Jonstancc Ford 

©War Drums (75) 0D..5713 

Les Barker, Joan Taylor 

The Ride Back (79) D..5726 

Anthony Quinn, William Conrad 

Bailout at 43,000 (7S)..Ac..5727 

John Payne. Karen Steele 

Monkey on My Back (93). .D. .5729 

Cameron Mitchell. Dlanne Foster 

1 Duel in Durango (73). W.. 5721 

George Montgomery, Ann Robin- 

Sweet Smell of Success 

(96) D..5733 

rrt Lancaster, Curtis 

Tony 

The Monster That Challenged 

. the World (83) .Ho. .5735 

nt Joan (110) D..5732 

Richard Widmark, Seberg 

Jean 

vou (88) Ac. 

! Vampire (74) Ho.. 5736 

The BiB Caper (84) Ac. 5724 

©The Pride and the Passion 

(..) ® D.. 

Cary Grant, Sophia Loren, Frank 

Sinatra 

Outlaw's Son W.. 

Dane CTark, Ellen Drew 

Fuzzy Pink Nightgown D.. 

lie liussell, Ralph Meeker 

Buckskin Lady W. 

Patricia Medina, Richard Deimlng 

©Monte Carlo Story ® CO.. 

Marlene Dlelrlcb, Vittorlo D« Slca 

Trooper Hook W . 

Joel McCrea, Barbara Stanwyck 

Hidden Fear D. 

John Payne, Ann Neyland 

David Wa.vne, Joanne Woodward 

©A Farewell to Arms © D.. Gunsight Ridge W. 

McCrea, Joel Rock Hudson, Jennifer Jones, 

Mart Stevens 

Vittorlo de Stca 

© 

©Legend of the Lost ® 

John Wa>Tie, Sophia 

Ad.. 

Peyton Place D . 

Loren 

Lana Turoer, Lloyd Nolan 

©Paris Holiday C.. 

Bob Hope, Femandel, Ekberg 

A. 

©Gun for a Coward 

(88) © W..5711 

Fred .MacMurray. Jeffrey Hunter, 

Janice Rule, Chill Wills 

y©Battlo Hymn (Ul) © D..5712 

Rock Hudson, Martha Hyer, 

Dan Duryea, Anna Kashfl 

©Mister Cory, (92) ©....D..5713 

Tony Curtis, Martha Hyer 

The Incredible Shrinking Man 

(94) SF..5715 

Grant Williams, Randy Stuart 

Tha Youna Stranger (84) . . D . . 5717 

(RKO)—James MacArthur, James 

Daly, Kim Hunter, James Gregory 

Ian Afraid (84) © D..5720 

George Nader. Tim Hovey, Phyllis 

Tharter 

The Kettles on Old MacDonald's 

Farm (82) C..5721 

Marjorle Main, Fennelly 

Parker 

©Joe Butterfly (90) © ..C..5723 

Audle Murphy, Keenan Wynn, Burgess 

Meredith 

©Tammy and the Bachelor 

(89) © C-D. .5724 

Debbie Rej-nolds, Leslie Nielsen 

©Run of the Arrow (86) OD.. 

(RKO)..Rod Stelger, Ralph 

Meeker. Sarita Montell 

The Midnight Story © My.. Aug 

Tony Curtis, Marlsa Pavan 

The Land Unknown SF Aug 

. 

Jock Mahoney, WlUlam Reynolds 

©Quantez © W. 

Fred MacMurray, Dorothy Malone 

©Interlude © D.. 

June Allyson, Rossano Brazil 

Pylon © D . 

Rock Hudson, Dorothy Malone 

Badge of Evil D. 

Charlton Heston. Welles 

Orson 

Man of a Thousand Faces D 

James Cagney, Dorothy Alalone 

©Doctor at Large ® C. 

Dirk Bogardc, Muriel Pavlow 

©Night Passage ® OD..Aug 

mes Stewart. Audle Murphy 

Docs Strange Things 

(86) CD. .611 

Ingrid Bergman, Mel Ferrer 

m y©The Spirit of St Louis 

(135) © D..614 

James 

Stewart 

13 Shoot-Out at Medicine 

Bend (87) W. .615 

Randolph Scott, James Craig 

The Counterfeit Plan 

(80) D..612 

Zacbary Scott, Peggie Castle 

Untamed Youth (80) D . . . . . .613 

Mamie Van Doren, John Russell 

i§©Deep Adventure 

(46) Featurette 4912 

A Face in the Crowd 

(126) D..616 

Andy Griffith, Patricia Neal, Anthony 

Franclosa, Lee Rcmlck 

SThe D.I. (106) D..617 

Jack Webb, Monica Lewis 

Prince and the Showgirl 

(117) C-D.. 618 

JlarllyTi Monroe, Laurence Olivier 

Curse of Frankenstein 

(S3) Ho. 620 

Peter (Wishing, Hazel Court 

ing of the Moon CD. 

Denis O'Dea, Noel Purcell 

©With You in My Arms ©..D.. 

Tab Hunter. Etchlka Cbourean 

©The Paiama Game M.. 

Doris Day. John Raltt 

©No Sleep Till Dawn © D.. 

Karl Maiden, Natalie Wood 

©Sayonara ® D . 

Marlon Brando, Red Buttons 

©Band of Angels D..Aug 

Clark Gable. Yvonne De Carlo 

The Black Scorpion Ac. 

Richard Dennbig, Llta Milan 

Both Ends of the Candle© D.. 

1 Blyth. Paul Newman 

BOXOFFICE BookinGuide : : June 29, 1957

I Was a Teenage Werewolf (76) . . Ho. 

Sep 

.0. 

Mar 

May 

May 

I 

FEATURE CHART FOREIGN FEATURES. 

INDEPENDENT 

' 

. 

. 

AMERICAN INTERNATIONAL 

Rosajina (72) D .Jun 56 

. 

Girls In Prison (87) 

Crox Alvarado 

itossana Podesta, 

liUlurd Denning. Joan Taylor 

(Dubbed In English) 

Hot Rod Girl (75) 

Midnight Episode (78) C. .Aug 56 

Lori Nelsua. Jolin Smith 

t.inley llollovvay, LcsUe Dwyer 

.Aug 56 

The She-Crtature (77) H 

Maria EngUsh. (blester Mont 

Forbidden Cargo (S3) Ac. .Sep 56 

Nigel Patrick. Elizabeth Sellats 

.Aug 56 

. .S 

It Conquereit the World (75) . . 

Peter Craves, Beverly Garland 

„ , ,^, 

'ANUS 

Bullfight (76) Doc Jul 56 

.Nov 56 

Shake, Rattle and Rock (77) 

narration 

Fats Domino, Usa Gayo 

English 

JOSEPH BRENNER ASSOC. 

Runavvay Daughters (90) D.. Nov 56 

Maria EnjUsh, Lance 

on the Holy 

Drew Pearson Reports Fuller 

(60) Doc. Mar 57 

Land ©Naked Paradise (80) Ac. .Jan 57 

Narrated by Drew Pearson 

lUcliaj-d Hciinlne, Beverly Garland 

LOUIS deROCHEMONT 

©Flesh & the Spur (80) W. .Jan 57 

Jolin Aear. Maria Englisli ©Albert Schweitzer (SO) Doc 57 

Voodoo Woman (75) Ho..Mar57 

by Hill and Anderson) 

il'ri'ilMced 

MOTION PICTURE DIST'RS 

Maila Engltsh, Tim Conway 

Undead, The (75) Ho. Mar 57 SOedipus Rex (88) D.. Jan 57 

players) 

Pamela Duncan, Richard Garland 

(Stratford. Onl., Festival 

RANK FILM DISTRIBUTORS OF AMER. 

Dragstrip Girl (75) Ac. Apr 57 

Reach for the Sky (123) 

. D Jun 57 

. 

Fay Spain, Suven Terrell 

RKk All Night (75) H..Apr57 Kenneth More, Muriel Pavlow 

©Checkpoint (S2) D . Jun 57 

. 

Dick Miller and the Platters 

Jun 57 

Steel, Odlle Versois 

Anthony 

©Value for Money (83^ ® C. Jul 57 

Micliael Laniluii, Yvonne Lime 

Invasion of the Saucer Men (70) . .SF. .Jun 57 Diana Dors, Jolm Gregson 

©Triple Deception (85) ® ....D..Jul 57 

Sieve Terrell, Gloria Castillo 

©Naked Africa (..) Ad.. Jun 57 

(Produced by Quentln Reynolds) 

The White Huntress (..) Ac..Jun57 

(Filmed In Africa) 

ASSOCIATED FILM 

Frontier Gambler (70) W.. Jul 56 

John liiomricid, Colecn Gray 

Naked Gun, The (70) W.. Nov 56 

Wlllard Parker. JIara Corday, B. Macljuie 

jouly (French-language; En«. titles) 

©Johnny Trcmain (80) Ad.. Jun 57 

Hal Slalmaster, Luana Patten 

CONTINENTAL _ „ ^, 

Ship That Died of Shame (79) D . . . 56 

Richard Atlenborough, (Seorge Baker 

©Secrets of the Reef (72) Doc. Oct 56 

Undersea chonlcle 

©Love Lottery, The (82) C. Feb 57 

David Nlven, Pesgy Cummins 

©Raising a Riot (91) C. May 57 

Kenneth More, Mandy Miller 

The French They Are a Funny Race 

(83) C. .Jun 57 

.Martlne Carol, Jack Buclianan, Noel-Noel 

(I'rench-language; Eng. titles) 

Michael Craig. Julia Arnall 

©Out of the Clouds (75) D. .Jul 57 

Anthony Steel. Robert Beatty 

Third Key (83) D.. Jul 57 

.lack Hawkins, Do'olhy Alison 

TOP PICTURES 

Frontier Woman (80) W. Jul 56 

Cindy Carson, Lance Fuller. iVnn Kelly 

TRANS.LUX 

©Dance Little Udy (87) D.. Mar 56 

. 

ASTOR 

Mai Zetterling. Terence Morgan 

Lovers of Sherwood Forest (77) . Ad. .Sep 56 

and Lollipops (85) CD. .Apr 56 

Lorl March, Gerald O'Laughlin 

lion Taylor, Eileen Moore 

of Hour Decision (70) D.. Jan 57 

Jeff Morrow, Hazel Court 

REISSUES 

Stranger in Town (74) D.. May 57 

Ales Nicol, Colin Tapley, Anne Paige 

BUENA VISTA 


Crockett and the River 

©Davy 

Rose Bowl Story, The (73) 

Pirates (81) Ad.. Jul 56 

Marsli.ill niomiison, Ver; MUes, 

Fcss Parker, Buddy Ebsen 

of ©Secrets Life (70) Doc. Nov 56 

BUENA VISTA 

The Wagons 

©Westward Ho, 

Feb 57 

(86) © 0D..Dec56 

Kess Parker, Kathleen Crowley 

Cinderella (75) 

COLUMBIA 

©Ten Men 

_ 

Ad.. 

^, 

Nov 56 

Tall (97) 

., 

If All the Guys in the World 

Jody Lawrance 

Burt Lancaster. 

Ad. Jun 57 

(95) 

Rogues of Sherwood Forest (80) .Ad. Nov 56 

. 

Andre Valmy. Jean Gaven. Georges 

Private's Progress (99) C. Sep 56 

Richard Atteoborough, Dennis Price 

Woman of Rome (93) D. Sep 56 

Glna Lollobriglda. Daniel (

. Mar 

. . Dec 

I Don't Scare (6) . . Nov 

Apr 

^ HORTS CHART 

Short 

subjects, listed by company. In order of release. Running time follows title. First is notionol release 

month, second the dote of review in BOXOFFICE. Symbol between dotes is roting from BOXOFFICE 

review. +t Very Good. + Good. ± Foir. — Poor. = Very Poor. Photography: Color ond process as specified. 

BUENA VISTA 

LIVE-ACTION FEATURETTES 

(In Color) 

. (20) 0068 Wethacl< Hound .Jun 57 ++ 5-25 

0069 The Story of Anyburj, 

U.S.A. (10) 

0049 Samoa (31) (4-reel) 

WALT DISNEY CLASSICS 

(Technicolor Reissues) 

74101 Hockey Champ (7)..Au(|56 

at 74102 Plulo the Zoo (8) Auo 56 

74103 Donalds Tire Trouble 

(7) Sense 

74104 Purloined Pup (7).. Oct 56 

74105 Billposters (8) Oct 56 

74106 Pluto's Playmate (8) Nov 56 

74107 Donald's Snow Figtit 

(7) Dec 56 

74108 Society Dog Show 

(8) Dec 56 

Donald's 74109 Gold Mine 

(7) Jan 57 

74110 T- Bone for Two (7). .Feb 57 

74111 Dumbell o( the Yukon 

(7) Mar 57 

74112 Bone Trouble (9) .. Mar 57 

74113 Window Cleaners (8I/2) 

COLUMBIA 

ALL-STAR COMEDIES 

1475 Pardon My Nightshirt 

(I6I/2) No» 56 + 11-17 

ASSORTED FAVORITES 

1421 Clunked in the Clink 

(16) Sep 56 

1422 When the Wife's Away 

(17) Oct 56 

1423 She Took a Powder 

(I6I/2) Dec 56 

1424 Nervous Shakedown 

(I51/2) Jan 57 

1425 A Mi» in a Mess 

(151/z) Feb 57 

1426 Hot Heir (I6I/2) . . . . Apr 57 

CANDID MICROPHONE 

(One ' - Reissues) 

1551 Subject 3. ij.r.n 3 

(IO1/2) Sep 56 

1552 Subject 4, Series 3 

(11) Dec 56 

1553 Subject 5. Series 3 

(IO1/2) Jan 57 

1554 Subject 6. Series 3 

(10) Mar 57 

1555 Subject 1, Series 4 

(10) May 57 

CAVALCADE OF BROADWAY 

(Reissues) 

1951 Cafe Society (11) Sep 56 

1952 Blue Angel (IOI/2) . . . Now 56 

1953 Village Barn (I01/2.) . . Dec 56 

1954 Leon & Eddie's (11). Feb 57 

1955 The Versailles (11).. Feb 57 

1956 The China Doll (11) Apr 57 

CINEMASCOPE FEATURETTES 

(Technicolor) 

8441 Wonders of Manhattan 

(16) Feb 56 ++ 1-21 

8442 April in Portugal (20) Apr 5€ 

(1956-57) 

1441 Wonders ol New Orleans 

(19) Jan 57 

Wonders Washington, 

1442 of 

D. C. (18) Apr 57 ++ 5-25 

Arrivedcrci Roma Jun 57 

1443 (19) 

COLOR FAVORITES 


1601 Leave Us Chase It 

(6I/2) Sep 56 

1602 Toiisy Turkey (6V2) ... Oct 56 

1603 Silent Tweetment 

(6I/2) Nov 56 

1604 CooCoo Bird Dog (6) Nov 56 

1605 Concerto iii B-Flat 

Minor (8) Dec 56 

1606 Robin Hoodlums (7).. Jan 57 

16S7 Fowl Brawl (6) Feb 67 

1608 Magic Fluke (7).... Feb 57 

1609 Cat-Tastrophy (6)... Apr 57 

1610 Punchy De Leon (61/2) Apr 57 

1611 Wacky (Juacky (6) . . . May 57 

1612 Grape Nutty (6).... Jun 57 

1613 Swing. Monkey, Swing 

(8) Jun 57 

COMEDY FAVORITES 

1431 Scooper Dooper (IS) .. Oct 56 

1432 Jiggers, My Wife! (IS) Nov 56 

1433 Sheepish Wolf (I71/2) . Dec 56 

1434 Where the Pest Begins 

(17) .- Jan 57 

1435 Stage Frights (19) ... Mar 57 

1436 Mr. Wright Goes Wrong 

(19) Jun 57 

MR MAGOO CINEMASCOPE SPECIALS 

1751 Trailblazer Magoo (6). Sep 56 

1752 Magoo's Problem Child 

(6) Oct 56 

1753 Meet Mother Magoo 

(61/2) Dec 56 -t- 1-12 

1754 Magoo Goes Overboard 

(6) Feb 57 + 3-9 

1755 Matador Kjooo (6).. May 57 -f 5-11 

1756 Magoo Bruks Par 

Winners ( . 

. 

SCREEN SNAPSHOTS 

1851 Hollywood Stars at a 

Party (91/2) Dec 56 - 

Hollywood Star 1852 Night 

(10) Feb 57 - 

1853 Wait International Ball 

(9) Mar 57 - 

1854 The Walter Winchell 

: 

Party (9) Apr 57 

1855 Meet the Photoplay 

May 57 

) 

lS65Mocambo Party (..).. Jun 57 

SERIALS (15 Chapters) 

8120 The Sea Hound Sep 55 

3140 Perils of the Wilderness. Jan 56 

8160 Monster & the Ape... Apr 56 

8180 Blazing the Overland 

Trail AuB 56 

Hop Harrigan Nov 56 

1120 

1140 Congo Bill Mar 57 

1160 The Green .Jun 57 

Archer ... 

STOOGE COMEDIES 

(1956-57) 

1401 Hot Stuff (16) Sep 56 

1402 Scheming Schemers 

(16) Oct 56 

1403 Commotion on the 

Ocean (17) Nov 56 : 

1404 Hoofs & Goofs (15'/2) Jan 57 

1405 Muscle Up a Little 

Closer (17) Feb 57 • 

1406 A Merry Mix-up (16). Mar 57 - 

1407 Space Ship Sappy (16) Apr 57 • 

140S Guns A-poppin' (..) Jun 57 

WORLD OF SPORTS 

1801 Asphalt Playground 

(10) Oct 56 • 

1802 Midget Musclemen 

(91/2) Nov 56 - 

1S03 Tee Topnotchers (10) Dec 56 - 

1804 Shaipshootin' Sportsmen 

(9) Jan 57 

1805 Flying Horses (9) . . . .Feb 57 . 

1806 Winged Fury (10'/2) . 

Apr 57 

1807 Panama Playland (..) May 57 


CINEMASCOPE CARTOONS 

U-17 

12-15 

C-831 Muscle Beach Tom (7) Sep 56 7-21 

C.832 Millionaire Droopy (7) Sep 56 7-21 

C-833 Downbeat Bear (7) . . .Oct 56 + 7-21 

C-834Blue Cat Blues (7).. Nov 56 +2-9 

C-835 Barbecue Brawl (7) .. Dec 56 +2-9 

C.836 Cat's Meow (7) Jan 57 2-9 

C-S37 Tops With Ppps (8) . 

.Feb 57 + 2-9 

C-838Gi.e and Tyke (7).. Mar 57 ± 3-9 

(7)... Apr 57+ 6-8 

It . Share (7) 

C-S39 Timid Tabiy 

C-840Grin & May 57 ±6-8 

' 

C-841 Fcedin' the Ki 

(S) 

i57 

C-S42 Scat Cats (7) Jul 57 + 

CINEMASCOPE FEATURETTE 

(Eastman Color) 

A-SOl Battle of Gettysburg 

(30) Oct 56 

GOLD MEDAL REPRINTS 

861 Polka Dot Puss (8) -Sep 56 

862 Bear & the Bean (7). Oct 56 

863 Heavenly Puss (8).. Oct 56 

864 Bad Luck Blackie 

(7) Nov 56 

865Cueball Cat (7) 

. . . . Nov 56 

866 Senor Droopy (7) .. Dec 56 

Little Rural Riding 

Hood (6) Dec 56 

The Cat and the 

Mermouse (8) Jan 57 

869 The Cuckoo Clock (7). Jan 57 

870 Tennis Chumps (7). Feb 57 

871 The Bear and the Hare 

(7) Feb 57 

872 Saturday Evening Puss 

57 

873 Garden Gopher (6).. Mar 57 

S74 Little Quacker (7) . .Apr 57 

875 The Chump Champ 

(7) Apr 57 

876 Safety Second (7) May 57 

877 The Peachy Cobbler 

(57 

W-87S The Framed Cat (7) Jun 57 

PARAMOUNT 

CARTOON CHAMPIONS 


S16-1 Mice Meeting You (7). Sep 56 

S16-2 Sock-a-bye Kitty (7). Sep 56 

S16-3 Casper's Spree Under 

the Sea (8) Sep 56 

S16-4 One Quack Mind (7). Sep 56 

SI6.5 Mice Paradise (7)... Sep 56 

5156 Once Upon a Rhyme 

(8) Sep 56 

S16-7 Hold the Lion Please 

(7) Sep 56 

S16-S Land of Lost Watches 

(9) Sep 56 

S16-9 To Boo or Not to Boo 

(7) Sep 56 

S16-10 As the Crow Lies 

(6) Sep 56 

316-11 Slip Us Some Redskin 

(7) Sep 56 

S16-12 Boo Scout (S).... Sep 56 

CASPER CARTOONS 

(Technicolor) 

Fright From Wrong 

(6) Nov 56 

Spooking About 

Africa (6) Jan 57 

. 

Hooky Spooky (6) .. Mar 57 

Peekaboo (6) May 57 

HERMAN & KATNIP 

(Technicolor Cartoons) 

Hide & Peak . 

(6) 56 

Cat in the Act (6). Feb 57 

NOVELTOONS 

(Technicolor) 

Sir Irving and Jeames 

7) Oct 56 

Lion in the Roar (6) . Dec 56 

Pest Pupil (6) Jan 57 

Fishing Tackier (6). Mar 57 

Mr. Money Gags (7). .Jun 57 

POPEYE CARTOONS 

(Technicolor) 

Parlez Vous Woo (6). Oct 56 

56 

Haul in One (6) Dec 56 

Nearlyweds (7) Feb 57 

The Crystal Brawl (6) Apr 57 

Patriotic Popeye (8) May 57 

VISTAVISION SPECIALS 

VV Visits Gibraltar 

(10) Aug 56 

VV Visits Austria 

(17) Oct 56 


MOVIETONE CINEMASCOPES 

10-13 

12-15 

(Color as Indicated) 

©Port of Sports (9). Jan 57 7701-6 ++ 5-11 

7702-4 ©Divided by the 

Sea (7) Feb 57 + 6-8 

Future Baseball 

7703-2 

Champs (10) Mar 57 

7704-0 ©Bluefin Fury (8). Apr 57 

7705-7 ©Orient Express to 

Hong Kong (9) May 57 

©Guardians of 7706-5 the 

North (8) Jun 57 

TERRYTOONS 

(Technicolor) 

5731-5 Heckle & Jeckle in 

Pirate's Gold (7) . .Jan 57 + 5-25 

5732-3 A Hare-Breadth Finish 

(7) Feb 57 + 6-8 

5733-1 Phoney Baloney in African 

Jungle Hunt (7).. Mar 57 

5734-9 Dimwit in Daddy's 

Little Darling (7). Apr 57 

5735-6 Love Is Blind (7).. May 57 

5736-4 Mighty Mouse In Beauty 

on the Beach (7). Jun 57 

5737-2 Dingbat in All This and 

Rabbit Stew (7)... Jul 57 

TERRYTOON-CINEMASCOPES 

(Technicolor) 

5701-S John Doormat in Topsy 

TV (7) Jan 57 +t 5-11 

5702-6 Spoofy in Gag Buster 

(7) Feb 57 

5703-4 Beefy in a Bum Steer 

(7) Mar 57 

5704-2 Sniffer in the Bone 

Ranger (. . 57 

5705-9 Gaston Is Here (7). May 57 

5706-7 John Doormat in Shove 

Thy Neighbor (..).. Jun 57 .... 

5707-5 Clint Clobber's Cat 

(..) Jul 57 

TERRYTOON TOPPERS 


5606-9 Felix the Fox (7).. Jun 56 

5607-7 The Lyin' Lion (7) . .Jul 56 

5608-5 Paint Pot Symphony 

(7) Aug 56 

5609-3 Kitten Sitter (7)... Sep 56 

5610 1 Flying Cups & Saucers 

(7) Oct 56 

5611-9 One Note Tony (7) .. Nov 56 

5612-7 Mystery in the Moonlight 

(7) Dec 56 

UNIVERSAL-INTERNATIONAL 

COLOR PARADE 

3671 Holiday in the Hills 

+ (9) Dec 56 1-19 

3672 Valley of Two Faces 

(10) Jan 57++ 1-19 

3673 Frozen Frontier (9) Feb 57 1-19 

3674 Junior Jamboree (9).. Mar 57 + 4-13 

3675 Crossroads of the 

Ages (9) May 57 + 4-13 

MUSICAL FEATURETTES 

3651 Riddles in Rhythm (15).... 1-19 

3652 Skylarkin' Time (15) + 1-19 

3653 Rhythms With Regis 

(15) Feb 57+ 4-13 

3654 Golden Ladder (15).. Feb 57+ 4-13 

SPECIAL (Two Reel) 

3601 ©Song of the Grape 

Mar57 (20) +f 4-13 

SPECIAL FEATURETTE 

2640 A Time Out of War 

(22) AujS6+ 5-25 

VARIETY VIEWS 

3691 Milk Run (9) Feb 57 + 

3692 Monkeys Are the 

Craziest (9) Mar 57 3693 Bears Go Rural (9).. Apr 57 + 

3694 Brooklyn Visits Detroit 

(9) May 57 + 

3695 Washington Zoo (9).. Jun 57 

WALTER LANTZ CARTUNES 

(Technicolor) 

3611 Woody Meets Davy 

Crcwcut (7) Dei! 56 

3612 Fowled Up Party (7).. Jan 57 

3613 Red Riding Hoodlum 

(7) Feb 57 

3614 Plamber of Seville (6) Mar 57 + 

3615 Box Car Bandit (6) . .Apr 57 -f 

3616 Operation Cold Feet 

(6) May 57 + 

3617 The Unbearable Salesman 

(7) Jun 57 + 

3618 International Woodpecker 

(6) Jul 57 + 

3619 To Catch a Woodpecker 

(6) Jul 57 + 

WALTER LANTZ REISSUES 

3631 Puny Express (7) Nov 56 

3632 Sleep Happy (7) Nov 56 

. . . . 

3633 Wicket Wacky (7).... Dec 56 

3634 Sling Shot 6 7/8 (7). Jan 57 

3635 Redwood Sap (7) Feb 57 

3636 Woody Woodpecker 

Polka (7) Feb 57 

WARNER BROS. 

BLUE RIBBON HIT PARADE 


4301 Mouse Mazurka (8). .Sep 56 

4302 Paying the Piper (7). Oct 56 

4303 Daffy's Duck Hunt (7) . Nov 56 

4304 Henhouse Hennery (7). Dec 56 

4305 Swallow the Leader (7) Jan 57 

4306 For Scent-imental 

Reasons (7) Feb 57 

4307 Mouse Wreckers (7).. Mar 57 

4308 Dough for the Do-Do 

(7) Apr 57 

4309 Fast and Furry-Ous 

(7) Apr 57 

4310 Bear Feat (7) May 57 

BUGS BUNNY SP CIALS 

4723 A Star Is Bored (7). Sep 56 

4724Wideo Wabbit (7).... Oct 56 

4725 To Hare Is Human.... Dec 56 

All 4726 Baba Bunny (7). Feb 57 

4727 Bedevilled Rabbit (7). Apr 57 

4728 Peak (7) May 57 

WARNERCOLOR SPECIALS 

Piker's 

(Two Reel Pictures) 

Is East (18) Sep 56 

4001 East 

4003 Howdy Partner (IS) Dec 56 

.. 

4003 Pearls of the Pacific 

(..) M.f57 

Pictures) 

(One Reel 

4401 Playtime Pals (9) Oct 56 

4402ril Be Doggoned (..).Feb57 

MERRIE MELODIES—LOONEY TUNES 

(Technicolor) 

4701 Slap Hoppy Mouse (7) .Sep 56 

470;^ Deduce, You Sayl (7).Sep56 

4703 Yankee Dood It (7/.. Oct 56 

4704 There They Go-Go-Go 

(7) Nov 56 

Two Crows 4705 From Tacos 

(7) Nov 56 

The Honey 4706 Mousers 

(7) Dec 56 

The Three 4707 Uttle Bops 

(7) Jan 57 

4708 Tweet Zoo (7) Jan 57 

4709 Scrambled Aches (7). Jan 57 

4710 Go Fly a Kit (7).... Feb 57 

4711 Tweety and the Beanstalk 

(7) Mar 57 

4712 Boyhood Daze (7) Apr 57 

4713 Cheese It, the Cat 

(7) May 57 

4714 Fox Terror (7) May 57 

WARNERCOLOR SCOPE GEMS 

(Two Reel Pictures) 

4101 South of the Himalayas 

(IS) Oct 56 

The Legend Dorado 

4102 of El 

(IS) Dec 56 

Pictures) 

(One Reel 

4501 Crossroads of the 

World (9) Sep 56 

Magic in the Nov 56 

4502 Sun (8) 

4503 Under Carib Skies (9) Feb 57 

INDEPENDENT 

Ballet Girl (23) Brandon 10-13 

©A Short Vision 

(7) Geo. K. Arthur 

++ 

+ 3-9 

©The Red Balloon (34) (Featurette) 

Lopert Films +f 3-23 

©Bloodstock (15) Br. + 3-23 

Inf. Services 

©Impression of London (14) BIS.. ++ 3-23 

©Majesty In the Air (21) BIS .. A- 3-23 

Challenge in the Air (14) BIS.. ± 5-25 

©Trooping the Colour (10) BIS.. + 5-25 

BOXOFFICE BookinGuide : : June 29, 1957

I 

blew 


Friendly Persuasion (AA^ — 

Gary Cooper, Dorothy McGuire. 

Marjorie Main. What a swell 

show, but what business! Heard 

that everyone was stacking them 

in, so we did a lot of extra advertising 

and did just about normal 

with a four-day run. I can't 

understand this business when 

they yell for good ones, then stay 

home. Usually my patrons find 

money for anything they want to 

do, anything good that comes 

along, and this Is good, the very 

best, right down their alley, yet 

they stay home. We had tornado 

warnings two nights and we 

figured that recent destructive 

storms would scare people. But 

two nights were nice and still 

they didn't show up. Soil bank 

payments are the Lifesavers this 

year, but they just got here, so 

we have to wait, for what? 

Played Fri.-Mon. Weather; 

Changeable.—Mayme P. Musselman. 

Roach Theatre, Lincoln, 

Kas. Pop. 1,636. 

BUENA VISTA 

Littlest Outlaw, The (BV)— 

Pedro Armendariz. Joseph Calleia. 

Rodolfo Acosta. This was 

really a good show, but did 

awfully poor business. A show 

as good as this should have had 

a full house. The scenery and 

color were very good. Played Sat., 

Sun. Weather: Nice.—Harry 

Hawkinson, Orpheum Theatre. 

Marietta, Minn. Pop. 380. 

COLUMBIA 

He Laughed Last (Col) — 

Frankie Laine, Lucy Marlow, Anthony 

Dexter. Here is a very good 

musical comedy, which is very 

good for midweek. It did a lot 

better than I had expected. It 

is it in color, so that helped a 

lot. Played Tues., Wed., Thurs. 

Weather: Good.—B. Berglund, 

Trail Theatre, New Town, N. D. 

Pop. 1,200. 

Odongo (Col)—Rhonda Fleming, 

Macdonald Carey, Juma. Better 

picture than "Safari," but 

due to a missout opening night, 

picture failed to be a big hit. I 

need and can use all the jungle 

pictures, as they still go over 

here. We get the "family trade" 

on this type. Played Fri., Sat. 

Weather: Fair.—Ken Christianson. 

Roxv Theatre. Washburn, 

N. D. Pop. 913. 

Queen Bee i Col) —Joan Ciawford. 

Barry Sullivan. Betsy 

Palmer. If Columbia wasn't so 

good to me I'd never have gotten 

caught dead with a "Queen Bee." 

Now. it didn't go and do a lot of 

business, but it dang near did 

average, and you'd be amazed at 

how even the teenagers said what 

a nice picture it was. Played 

Wed., Thurs. Weather: Cloudy 

in from California>.—Bob 

Walker. Uintah Theatre. Fruita, 

Colo. Pop. 1,463. 

Safari (Coll — Victor Mature, 

Janet Leigh. John Justin. There 

is action aplenty in this one, plus 

beautiful color. Janet Leigh was 

never prettier and the males 

really got an eyeful of her in a 

bathtub, also again while she was 

bathing in the river. Wow I All 

in aU, this should rate good in 

BOXOFFICE BookinGuide 

s. 

smaller towns and rural sit- 

the 

uations. Colored patrons should 

go for the African settings and 

Negro characters in the show. 

Played Sun.. Mon. Weather: Pine. 

- l" Roche. Vemon Theatre, 'Vernon, 

Fla. Pop. 610. 

Try Triple Bills 

I not«d Victor Weber's comments 

on his first triple feature 

program, and gathered 

that he was not going to malie 

regular policy of it, but just 

have them every now and then. 

I would like to say to Mr. 

Weber and to any drive-in operators 

that need a shot in the 

arm for their Friday- Saturday 

business, make a regular policy 

of the three features. I have 

been doing it for some time 

now and it is growing all the 

time. I don't bill it as a triple 

bill, but as "Our regular double 

feature PLUS third bonus feature 

at no extra cost to you." 

Not that this billing has any 

direct bearing on the results, 

but it seems to leave the public 

with the idea that they are 

getting something for nothing 

in the bonus feature. The extra 

concession sales more than pay 

for the third picture and the 

boxoffice is back to where it 

was before the days of TV. So, 

fellows, I don't see where you 

have a thing to lose and everything 

to gain, so why not give 

it a five or six-week try. I 

think you'll have a very pleasant 

surprise. 

PAUL WOOD 

Escambia Drive-In 

Century, Fla. 


Great .American Pastime, The 

(MGMi—Tom Ewell, Anne Francis. 

Ann Miller. America and my 

patrons are supposed to be baseball 

crazy, but they don't want to 

see it in the movies. "I don't like 

baseball pictures," they complain. 

We sold it as a family picture 

and broke even. Nuts! Played 

Thurs., Pri.. Sat. Weather: Cool. 

—Ken Christianson, Roxy Theatre, 

Washburn, N. D. 

Northwest Passage 

Pop. 913. 

(MGM)— 

Reissue. Spencer Tracy. Robert 

Young, Walter Brennan. I believe 

this can stand in the class 

of alltime movie greats. Wonderful 

color, acting and scenic 

beauty. It's old, but still great. 

Busine-ss was all right and they 

all liked the program. Played 

Sun., Mon. Weather: Fair and 

warm.—Victor Weber. Center 

Theatre, Kensett, Ark. Pop. 1,000. 

Teahouse of the .\ugust Moon, 

The (MGM) — Marlon Brando, 

Glenn Ford, Machiko Kyo. Another 

fine film. Color and Scope 

(Color and Scope are a 

excellent. 

phobia with me, particularly 

with a big outdoor screen, Terms 

i 

are high, but the film will do 

well anywhere. Played Sun., 

Mon. Weather: Fair, then rain. 

—Duane EUickson. Shara Outdoor, 

Wautoma, Wis. Pop. 1,376. 

Yearling, The (MGMi — Reissue. 

Gregory Peck. Jane Wyman, 

Claude Jarman jr. Just another 

very fine picture, which 

many people had seen t>efore and 

XHIBITOR HAS HIS SAY 

remembered. But they must tell 

the younger people who have not 

seen these reissues to "be sure 

and see them," as we seem to do 

more business with these good 

oldies than we do with the ".supers." 

The reason? They are FAM- 

ILY PICTURES, of which we 

don't get enough anymore. Played 

this Sun., Mon,, Tues., and color, 

too!—Robert and Joyce Alexander, 

Park Theatre, Braham, Minn. 

Pop. 697. 

Mountain, The (Para) 

PARAMOUNT 

—Spencer 

Tracy, Robert Wagner, Claii-e 

Trevor. Man, I didn't know 

mountains were so high. Wonderful 

color and saspense. Very good 

all the way. My film rental was 

too high, so I didn't come out 

to win on it, but not the fault of 

the picture. Played Wed., Thurs. 

Weather: Rain and cold.—Victor 

Weber, Center Theatre, Kensett, 

Ark. Pop. 1.000. 

Mountain, The (Para)—Spencer 

Ti-acy, Robert Wagner, Claire 

Trevor. A very good picture, but 

no business. Why? Cast is good, 

the theme and locale was different 

and there was enough action, 

but we still can't influence 

patronage on weekend dates. 

Pretty good baby sitting, but we 

can't get adults out. TV isn't that 

good all the time. Not much 

else, so where do we fall down? 

Played Fri., Sat. Weather: Rainy. 

—Mayme P. Musselman, Roach 

Theatre. Lincoln. Kas. Pop. 1.636. 

REPUBLIC 

Duel at Apache Wells (Rep) — 

Jim Davis. Anna Maria Alberghetti. 

Ben Cooper. It should have 

had color, but didn't. Must be 

Hollywood is cutting corners, too. 

Otherwise, it was okay and business 

was average. What I would 

like is a picture that would do 

above average. Played Fri.. Sat. 

Weather: Cloudy and cool. — 

Victor Weber. Center Theatre, 

Kensett. Ark.^ Pop. 1,000. 


Giri Can't Help It, The (20th- 

Fox) — Tom Ewell, Jayne Mansfield, 

Edmond O'Brien. An above 

average piece of entertainment 

for adults and teenagers. Enough 

rock and roll numbers for the 

younger set, and Jayne Mansfield 

for the older patrons, 

especially the men. Quite a few 

said they liked Jayne better than 

Marilyn Monroe. Played Thurs., 

Fri., Sat. Weather: Fair.—Wav-ne 

Goodwin, Butler Theatre, Butler. 

Ind. Pop. 1.914. 

Girl Can't Help It, The (20th- 

Fox>—Tom Ewell. Jayne Mansfield. 

Edmond O'Brien. As the 

weeks go by, I am beginning to 

think that that's what we need— 

HELP! Here's a show that's got 

everything— comedy, rock and 

roll, Jayne Mansfield and Edmond 

O'Brien, who is a nut all 

by himself. Played Wed.-Sat. 

Weather: Cool with showers.— 

Harold Bell. Opera House. Coaticook. 

Que. Pop. 6,341. 

King and I, The (20th-Pox)— 

Deborah Kerr, Yul Brynner, Rita 

Moreno. I could see this a 

thousand times and never get 

it, tired of but it would be more 

lABOUT PICTURESI 

fun if more folks were being 

thrilled with me. did better 

It 

than what we've been doing, but 

was a far cry from the kind of 

business it deserved. It's my 

opinion only, but I thought the 

trailer smelled. It probably kept 

tlu-ee or four bucks wortli of folks 

away. Played Sun., Mon. Weather; 

Rain and cloudy. — Bob 

Walker, Uintah Theatre, Fruita, 

Colo. Pop. 1,463. 

Love Me Tender (20th-Fox) — 

Richard Egan, Debra Paget, Elvis 

Presley. Played this behind 

everything within 100 miles and 

still did way above average business. 

I think, though, that this 

was due to a lot of the teenagers 

coming back for their second and 

third look at their precious Elvis. 

I 

didn't see the picture, so couldn't 

say if it is any good or not. 

Who cares, as long as it pleases 

the ones who buy the tickets. 

Played Fri., Sat. Weather: Hot 

and fair. — Paul Wood, Escambia 

Drive-In, Centui-y, Fla. Pop. 1.- 

350. 

Seven 'êar Itch, The (20th- 

Fox) — Marilyn Monroe, Tom 

Ewell, Evelyn Keyes. A "sizzler." 

Whew! Ran this midweek and it's 

a good comedy that, for midweek 

in farming time, did fair. All the 

men around your theatre should 

work for nothing. Played Wed 

Thurs. Weather: Rain. — Joe and 

Mildred Faith, Linn Theatre, 

Linn, Mo. Pop. 758. 

White Feather (20th-Fox) - 

Robert Wagner, Debra Paget. 

John Lund. Good western. 

Beautiful color, beautiful scenery, 

good story, even if it is an Indian 

vs. Cavalry western. I had 

promised myself that I would 

never play any more w'esterns 

with Indians in the story, but I 

did and I am not sorry, because 

this is a good western and tho 

folks liked it and told me so. It 

did better than average business 

Played Mon., Tues. Weather 

, 

Cold.—Fred. L. Murray. Stran 

Theatre, Spiritwood. Sask. Poji 

355. 

Play Up Shorts 

Would like to report that 

business was good on my first 

Wednesday - Thursday date 

after school closed (he preceding 

I 

Friday. had "The Second 

Greatest Sex and the cartoon. 

" 

"Roxcar Bandit." plus an old 

Columbia serial for a real good 

program. Don't know if it was 

the program, which would 

especially appeal to the young 

folks, or the fact that school 

was out which accounted for 

the good crowd. Did no extra 

adveriising. except to call attention 

to the cartoon. Sometimes 

I think we neglect to 

plav up our short subjects, 

which add -r>ice to the main 

features. 

Vernon Theatre 

Vemon, Fla. 

I. ROCHE 

UNITED ARTISTS 

Drango lUA) — Jeff Chandler. 

John Lupton. Joanne Dru. Not 

very much drawing power. Prob- 

( Continued on following page

EXHIBITOR HAS HIS SAY 


ably due to the name and no 

color. It is a good enough story, 

but failed at the boxoffice. Play_ed 

Sun., Mon. Weather: Good. — B. 

^ 

Berglund, Trail Theatre, New 

Town, N. D. Pop. 1,200. 

Patterns (UA) — Van Heflin, 

Everett Sloane, Ed Begley. If you 

can sell them a lot of talk and 

some of the best acting to come 

out of Hollywood in a long time, 

this is it. If you run a small house 

like we do, and are looking for action, 

this is not it. Played Wed.- 

Sat. Weather: Cool with showers.^—Harold 

Bell, Opera House, 

Coaticook, Que. Pop. 6,341. 

UNIVERSAL-INTERNAT'L 

Battle Hymn (U-I) — Rock 

Hudson, Martha Hyer, Dan Duryea. 

A swell picture that should 

have done standout business, but 

we don't do that kind. Contacted 

the ministers to see what they 

thought and evidently they are 

still thinking about it. We didn't 

get them, and very few from their 

congregations. I sure hate to see 

these good pictures go to waste, 

but then people are funny. They 

don't spend what they don't have 

anymore. No place to get it now. 

Crops look swell, but they haven't 

been harvested, and so much 

land is idle, when it should be 

producing. We aren't the only 

ones holding the sack. It might 

get better, but I don't see how or 

why. Do you? Played Sun., Mon., 

Tues. Weather: Nice.—Mayme P. 

Musselman, Roach Theatre, Lincoln, 

Kas. Pop. 1.636. 

Battle Hynm (U-I) — Rock 

Hudson, Martha Hyer, Dan Duryea. 

This is a very good movie, 

but it hit rock bottom for me. 

No business at all, and no reason 

for it. It has everything to draw 

them in, but they just didn't 

come. Why? Played Sun., Mon., 

Tues. Weather: Fair and warm. 

— 'Victor Weber, Center Theatre, 

Kensett, Ai-k. Pop. 1,000. 

Bold and the Brave, The (U- 

— Wendell Corey, Mickey 

I) 

Rooney, Don Taylor. Mickey 

Rooney is his usual effervescent 

self. Some drama and decidedly 

gory battle scenes. 

killed. Played Tues., 

Rooney gets 

Wed. — 

Frank E. Sabin, Majestic Theatre, 

Eureka, Mont. Pop. 929. 

Gun for a Coward (U-I) —Fred 

MacMurray, Jeffrey Hunter, 

Janice Rule. A nice Technicolor 

western story, wliich was a little 

short on action. Fred MacMurray 

is good in his role as the 

other brother. Received no complaints. 

Played Thurs., Fri., Sat. 

Weather: Fair. — Wayne Goodwin, 

Butler Theatre, Butler, Ind. 

Pop. 1,914. 

Chandler, Dorothy Malone, Ward 

Bond. More and More Indians 

again in this above-the-average 

outdoor thriller in 'Scope and 

beautiful color. Jeff Chandler 

breathes life into this one with 

his fine portrayal of an Indian 

scout attached to a Cavalry unit. 

Dorothy Malone, as the wife of 

another trooper, infatuated with 

Chandler, does her part real 

well as she finds that she's in 

love with her husband after all. 

Played Sun.. Mon. Weather: 

Good.—I. Roche, "Vernon Theatre, 

Vernon, Fla. Pop. 610. 

Toy Tiger (U-I) — Jeff Chandler, 

Laraine Day, Tim Hovey. A 

picture we were very proud to 

play. It pleased everyone and 

it's got a good story, good cast 

and color. What more can you 

ask? A must and good enough 

for the weekend best playing 

time. Played midweek. Weather: 

Cool. — Sam Holmberg, Regal 

Theatre, Sturgis, Sask. Pop. 640. 

WARNER BROS. 

Big Land, The (WB) — Alan 

Ladd, Virginia Mayo, Edmond 

O'Brien. This was a surprise. 

Just a small show, but did very 

well at the boxoffice. Very good 

C'Scope, and Alan Ladd does the 

rest. Played Fri., Sat. Weather: 

Cool. — Duane EUickson, Shara 

Outdoor Theatre, Wautoma, Wis. 

Pop. 1,376. 

Burning Hills, The (WB) —Tab 

Hunter, Natalie Wood, Skip 

Homeier. A good outdoor di'ama, 

story, color and stars, but here is 

a burning exhibitor! Warners 

terms are too high and they 

don't give a damn. No salesman, 

no sales policy. Just break it 

off. Trailer and poster in very 

poor taste. 

Sat. Weather: 

Played Thurs., Fri., 

Fair. — Ken 

Christianson, Roxy Theatre, 

Washburn, N. D. Pop. 913. 

Santiago (WB) — Alan Ladd, 

Rossana Podesta, Lloyd Nolan. I 

didn't like this show at all. I 

don't know why, either. Business 

was lousy, and so was the show. 

Played Sat., Sun. Weather: Nice. 

—Harry Hawkinson, Orpheum 

Theatre, Marietta, Minn. Pop. 380. 

Top Secret Affair (WB) —Susan 

Hayward, Kirk Douglas, Paul 

Stewart. This is a real fine comedy, 

but it just didn't do any business. 

It beats me how anyone 

can be smart enough to make a 

picture like this and dumb 

enough to give it such a crazy 

title. Played Thurs., Fri. Weather: 

wet and cool. —Victor Weber, 

Center Theatre, Kensett, Ark. 

Pop. 1,000. 

Toward the Unknown (WB)— 

William Holden, Lloyd Nolan, 

Virginia Leith. Holden is tops! 

So is this picture! You won't go 

wrong on this on your best time. 

Made money. Played Fri., Sat. 

Weather: Yeh—more rain.—W. 

L. Stratton, Lyric Theatre, Chai- 

Magnificent Obsession (U-I)— 

Jane Wyman, Rock Hudson, 

Barbara Rush. A magnificent 

picture, old, but none the less 

appreciated. This picture was ns, Ida. Pop. 728. 

well received here and did a good 

business, although not 

Track of the 

as good 

Cat (WB)—Robert 

as I had expected. However, 

Mitchum, Teresa Wright, Diana 

if I 

did as well on Lynn. With that title 

all pictures as you would 

I 

did on this one, I would 

think rural 

be 

theatres 

well 

would "pack 

satisfied. Played 

'em in," but 

Fi-i., Sat. Weather: 

Fair to good—Fred shame to play so 

no more. It's a 

L. Murray, 

Strand Theatre, No take home Spiritwood, 

good to so few. 

pay. Played Fri., 

Sask. Pop. 

Sat. Weather: 355. 

Rain.— Joe and 

Mildred Faith, Linn Theatre, 

Pillars of the Sky (U-I )—Jeff Linn, Mo. Pop. 758. 

Columbia 

SHORT SUBJECT REVIEWS 

The Heart of Show Business 

(Variety Clubs Featurette) 40 Mins. 

Very Good. The story of Variety Clubs International and its 

various charities and children's hospitals and rest homes makes 

an interesting and informative short for general audiences. As in 

Ralph Staub's long-popular Screen Snapshots (Staub also produced 

and directed thisi, the moviegoer is treated to closeups of 

two-score film, TV and nightclub stars who either sing, dance, 

merely look glamorous or do their bit to entertain the handicapped 

kiddies m Variety Club's hospitals throughout the country. The 

top recording star, Harry Belafonte and Victor Borge, Maiu-ice 

ChevaUer, Sophie Tucker, Zsa Zsa Gabor, Tony Martin, Lena 

Home, Donald O'Connor, Hedy LaMarr, Buster Crabbe, Kim Novak, 

Cantinflas, Edgar Bergen and Charlie McCarthy and Deborah 

Kerr are a few of the stars glimpsed. Cecil B. DeMille appears in 

the introduction and Bing Crosby, Roy Rogers, Rock Hudson, Burt 

Lancaster and Maureen O'Hara are some of those who narrate sequences. 

In Technicolor. This rates marquee billing. 

Paramount 

Cat in the Act 

(Herman and Katnip) 6 Mins. 

Good. This subject has an unusual setting. Herman, the mouse, 

takes his nephew, Muj-gatroid, on a tour of Paramount's Hollywood 

studios. Murgatroid at first is frightened by the jungle animals on 

the set until he discovers they are dummies. But Katnip is not 

a dummy and when he goes after the mice, the cat gets the rough 

treatment via a wind machine and other gadgets. It's good fun. 

Paramount 

The Crystal Brawl 

(Popeye, the Sailor) 6 Mins. 

Good. Bluto takes Olive Oyl to the fair after seeing to it that his 

rival, Popeye, doesn't keep the date with Olive. However, Popeye 

disguises himself as a fortune teller and when OUve and Bluto go 

into his tent for a reading, Popeye uses a ci^stal ball to tell Olive 

what a no-good Bluto is. There is the usual chase in which Popeye, 

with the help of spinach, vanquishes Bluto and keeps Olive for 

himself. 

Paramount 

Mr. Money Gags 

(Noveltoon) 7 Mins. 

Very Good. Tommy Tortoise goes into town with a pocket full 

of money and, when spotted by Moe Hare, a city slicker, is in 

danger of losing his cash. But the tortoise, at every turn, is too 

smart for the rabbit and beats him in every game, each time 

doubling his money. When the hare tries to hold him up at gun 

point. Tommy outwits him and turns him over to the police and 

is given a large sum as reward money for the wanted bandit. 

Paramount 

Patriotic 

Popeye 

(Popeye, the Sailor) 

8 Mins. 

Good. Popeye tries to convince his two nephews that they should 

observe a safe and sane Fom'th of July. The kids want the dangerous 

fireworks and Popeye wants to celebrate in a safer manner. 

However, the nephews manage to shoot off rockets and firecrackers 

until Popeye demonstrates a game they can enjoy—sticking pins 

in balloons. 

Paramount 

Peekaboo 

(Casper, the Friendly Ghost) Mins. 

Good. Casper meets up with a little kitten who isn't afraid of 

ghosts. But a dog, constantly in pursuit of the kitten, is in mortal 

fear every time he sees Casper, who comes to the feline's rescue. 

The kitten makes life miserable for the dog and always has Casper 

for protection. But when Casper sees the hound in danger of his 

life on a railroad track, with a streamliner heading toward the 

spot, the ghost rescues the dog and becomes his friend. 

20th-FOx 

Spoofy in Gag Buster 

(Terrytoons) 7 Mins. 

Good. A novel cartoon in Technicolor dealing with a zany little 

fox who comes to life on the artist's drawing board and then 

takes charge of the animator's paint brush to sketch himself a gun 

and holster— to go with the western background. He seems to 

terrorize a town, unaware that a much-wanted gunslinger is right 

behind him—actually causing the commotion. The ending is a surprise 

twist. 

BOXOFFICE BookinGuide

UA 

An inrtrpretivo onolysis of toy ond trodepresj reviews. 1 he plus oni 

degree of merit. Listings cover current reviews, updated regularly, 

also as an ALPHABETICAL INDEX to feature relcoses. Symbol 1. 

Blue Ribbon Aword Winner. Photography: O Color; (C) CmcmaScope; 

scope; rt Noturamo. For listings by compony, in the order of rclea 

minus signs Indicate 

lis department serves 

denotes BOXOFFICE 

VistoVision; s Super- 

I, see Feature Chart. 

Review digest 

AND ALPHABETICAL INDEX 

Foir; - Poor; - Very Poor. 

I m 

%Etft 

Very Good; + Good; - the summary H is rated 2 pluses, 

Ship! (100) Sea Drama Col 4- 6-57 ff + -f + ± + Abandon 

i: S+2— 

the 

2074 

2041 Above Us Waves (92) Sea Drama Rep 12-20-56 + H + + tt ± S+1- 

of (Jf 2065 ©Accused Murder (74) Crime.. Rep 3- 9-57 ± + + 3-11- 

2066 ©Albert Schweitzer 

DeRochcmont 3- 9-57 + + ff ++ 7-f 

Trader. -f 

(80) 

©Amazon 

Documentary 

The Doc WB 

-f 

S-25-56 1+ + ± ± 9-(-2- 

2006 (41) -f +f 

2044 ©Anastasia (105) © Drama.... 20th-Fox 12-29-56 ++ ++ H H -H ++ ++ 14-*- 

Aniiels of 2089 Darlcness (S4) Dr Excelsior 5-1S-57 ± ± 2-f2— 

2024 ©Around the World in SO Days 

(170) T-AO Fantasy-Adv U 10-27-56 4+ -H -ff H H tt ++ 14+ 

2011 Attack! (106) War-Drama UA 9-15-56 -f -1+ + -f ++ -f f* 10-(- 

2071 Attacli of the Crab Monsters 

(64) Horror Drama AA 3-30-57- ± + ± - 3-f4- 

2035 Baby Doll (114) Drama WB 12- 8-56 H ++ +t H tt H 12-f 

2063 Bachelor Parly, The (94) UA 3- 9-57 H ff + tt ff -f 12+ 

Drama.... It 

2007 Back From Eternity (98) Drama. RKO-U-I 9- 1-56 -(- ++ -f + + + 7-f 

2089 Badlands of Montana (75) ® Wn 20-Fox 5-1S-57 -f 4- + + ± 6+2- 

=t 

2082 Bailout at 43.000 (78) Action UA 5-4-57+ ± + + ± 5+2- 

2004©Bandido (92) © Adventure UA 8-18-56++ + + + + &+ 

+ + 

204S©Barratts of Wimpole Street. The 

(106) © Drama MGM 1-12-57 ++ + + ++ +t ++ ++ 12+ 

Battle Hell (U2) Drama.... DCA 6-8-57+ + ++ + 4+ 

2096 War 

Drama. .. 12-29-56 ++ +t 14+ 

2043CBattle Hymn (108) © .U-1 

2099 Bayou (SS) Outdoor Drama UA 

++ 

6-15-57 ± 

++ 

± 

+t 

± 

++ 

± 

H 

— 4+5- 

2097 ©Beau James (105) !» CD Para 6-15-57+ +++++++++ 10+ 

2616 ©Best Things in Life Are Free, 

The (104) © Musical 20th-Fox 9-29-56++ + + + + + ff 9+ 

2021 ©Between Heaven and Hell 

(94) © War Drama 20th-Fox 10-20-56 + + ++ ++ ± ++ ±10+2- 

2012 Beyond a Reasonable Doubt 

Drama RKO-U-I 9-15-56+ ± ± + ± — 7+4- 

(SO) 

2094 ©Beyond Mombasa (90) Adv. Dr. ..Col 6-1-57+ ± + + + 

++ 

+ ± 7+2— 

2054 BiB Boodle, The (S3) Adventure UA 2-2-57+ + rt d: + + ± 7+3- 

2074 Bio Caper, The (84) Crime Dr UA 4-6-57+ + + + ± ± ± 7+3- 

2040 Bin Fun Carnival, The (90) Juvenile 

Variety Film .Artists Producers Ass'n 1-19-57+ + + 3+ 

2054 ©Big Land. The (93) Western WB 2-2-57+ ± + + + + + 7+1- 

2066 ©Bitter Spears (70) Adv. Doc. .. Brenner 3- 9-57 ± + — 2+2- 

2040 Black Whip, The (77) ® Wn..20th-Fox 12-22-56 ± ± + ± + ± 6+4- 

2038 Blonde Sinner (74) Drama AA 12-15-56 + ± + =t + + 7+3- ± 

2006 Boss, The (87) Drama UA 8-25-56 ++ ± ++ + + ± — 8+3— 

207Si,9Boy on a Dolphin (111) 20-Fox 4-20-57 ++ ++++++++++ ++14+ 

© Dr. 

2037 Brass Legend. The (79) Western. ... UA 12-15-56 + + + + + ± 6+1— 

2013 ©Brave One, The (100) © Dr. RKO-U-I 9-22-56 tt + + ++++++++ 12+ 

2085 Break in the Circle (69) Action 20th-Fox 5-11-57 ± ± - ± ± ± 5+6- 

2026 Bullfight (76) Doc. .. Pacemaker-Janus 11- 3-56 ± + ++ + 5+1- 

2037 ©Bundle of Joy (98) Comedy.... RKO-U-l 12-15-56 ++ ++++++++++ +13+ 

2085Burgler. The (90) Crime Drama.... Col 5-11-57 ± it ± + + ± 6+4- 

20O3OBUS Stop (94) © Com.-Dr 20th-Fox 8-18-56 ++ ++++++++++ ++14+ 

2080 Buster Keaton Story, The 

(91) ® Comedy-Drama Para 4-27-57 ± dt ± ++ ++ ± ++ 10+4— 

2022 Calling Homicide (61) Mystery AA 10-20-56 + + + ± - 4+2— 

2095 Calypso Heat Wave (86) Rhythm Mus. Col 6- 8-57 + + + ± 5+1- 

2086 Calypso Joe (76) Rhythm Musical.. AA 5-11-57+ + ± + + ± — 6+4- 

2014 Cha-Cha-Cha Boom! (72) Musical. .. .Col 9-22-56+ ± + + ± ± ± 7+4— 

2102 China - Gate (96) © Action ... .20th-Fox 6-22.57 ± ± + ± + ++ 7+3- 

2071 Counterfeit Plan, The (80) Cr WB 3-30-57 ± + + + — + s+3- 

2056 Crime of Passion (84) Drama UA 2.9-57+ + + + ++ + ± g+l_ 

2039Cruel Tower, The (80) Action AA 12-22-56 - + + + ± * ± 6+4- 

20O4Cry in the Night, A (75) Suspense, WB 8-18-56 ± ± — + + + — 5+4- 

2100 ©Curse of Frankenstein (S3) Ho.WB 6-15-57+ 1+ 

2028 ©Curucu, Beast of the Amazon 

(76) Horror-Drama U-1 11-10-56 + + + + ± ± = 6+4- 

2037 Dance With Me Henry (80) Comedy . 

2067 ©Daniel Boone. Trail Blazer 

12-15-56 

(76) Adventure Rep 3-16-57 

Deadliest Sin, Th« AA 11- 3-56 

2025 (75) Drama 

2073 Deadly Mantis, The (76) Horror. U-l 4- 6-57 

.. 

2026 Death of a Scoundrel (119) Dr. RKO-U-l 11- 3-56 

2093 Delicate Delinouent, The (100) 

iV Comedy-Drama Para 6- 1-57 • 

. 2059 Delinquents, The (87) Melodrama UA 2-23-57: 

2071 ©Designing Woman (117) © Con, MGM 3-30-57 

2088©Desk Set (103) © Comedy. .20th-Fox 5-18-57 

2030 Desperados Are in Town, The 

(72) S Western 20th-Fox 11-17-56 

2093 D. 1.. The (106) Drama WB 6-1-57. 

2044 Don't Knock the Rock (80) Musical.. Col 12-29-56 : 

2084 ©Dragoon Wells Massacre 

(81) © Outdoor Drama AA 5- 4-S7 

Drango (91) Drama UA 1-19-57: 

2050 

[ 

2

REVIEW DIGEST-

Opinions on Current Productions 

Feature reviews 

Symbol © denotos color photography; © CinemoSeope; ® VIstoVision; ® Superscope; W. No each picture, tc( roverso aide. 

House of Numheis F î "'"'T^' 

-JLl^ MGM 92 Minutes Kel. Aug. '57 

•naoer- 

( ) 

MGM has a real sleeper in this tremendously realistic and 

" agonizingly suspenseful orison drama, probably the best of 

its kind since "San Quentin'' 20 years ago. For this modest 

budget picture was actually filmed in that famous San 

Francisco prison and many of the officers and inmates '" ,, 

appear in the Charles Schnee production. For marquee , 

value, it has only Jack Palance, but the gaunt-visaged star 

of the memorable Attack!" gives an impressive dual role 

portrayal—likely to be labeled one of the year's best. It is 

Palance's picture from start to finish with only three other 

players receiving screen credit. One of these is a sexy blond 

newcomer, Barbara Lang, whose charms will be sure to attract 

the males but who also gives a very capable performance. 

Based on Jack Finney's Cosmopolitan Magazine 

story, which tells of a carefully planned and detailed prison 

break, the step-by-step procedure, both inside and outside 

the prison walls, is fascinating to watch, if somewhat improbable. 

Russell Rouse's taut direction never permits the 

spectator's attention to waver—he devotes no footage to 

comedy or lighter touches. The strident music and the stark, 

black-and-white Cinemascope photography are both appropriate 

to the grim theme. 

Jack Palance, Barbara Lang, Harold J. Stone, Edward 

Piatt.

FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspaper and Programs 

THE STORY: "Bernardine" (20th-Fox) 

Richard Sargent. Pat Boone and other high school seniors 

constantly dream about an imaginary girl, Bernardine. While 

putting through a call to the girl's non-existent home. 

Sargent gets to meet Terry Moore, the telephone operator 

and he falls in love with her. But his widowed mother, 

Janet Gaynor, tells Sargent that he must cram for his ex- l^_^_ 

aminations and not see any girls so Boone says his brother, 

' 

an Air Force lieutenant, will date Terry for two weeks and 

then give her back to Sargent. When the exams are over, 

Sargent learns that Terry plans to marry Boone's brother. 

The enraged Sargent knocks down Boone and runs out to 

enlist in the U. S. Army. The next Christmas, a more mature 

Sargent returns to his mother's home and finds that she has 

planned a happy reunion for him with Boone and other pals. 

EXPLOITIPS: 

Pat Boone, the young crooning star whose recent records 

have sold into the millions, is the big selling angle for hi.5 

teenage admirers. The boy's homespun, wholesome quality 

is a complete contrast to the gyrating Elvis Presley. Arrange 

for music store tieups. 

CATCHLINES: 

Bernardine, of Sneaky Falls, Idaho, Is Every Teenager's 

Dream Girl ... Pat Boone, America's Favorite Young Singing 

Star, in His First Screen Role.

• 

Kansas 

: June 

i Don't 

, 

one 

, the 

1 Book 

' - ' ' 

" 

--'"\ : 

$ii:i,"i III' ;• m ! - 

I. 

1 I i.'nn 

' 

, . i :m(i 

'I 'I'lles all i 

'•>< 

^ 

HATES: ISc per word, minimum $1.50, cash with copy. Four consecutive insertions for 

of three. CLOSING DATE: Monday noon preceding publication dote. Send copy 

• answers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd., Kansas City 24. M 

=£LGL£BRII1G HOUSf 

POSITIONS WANTED 

Experienced executive available September for 

Miami. Kliirida .irca. Top calibre qualifications 

—Booking— Buying—Exploitation—Excellent business 

and soci;il bacliground. Boxoffice T508. 

Younj man. mairied. ase 25. college b-ackground. 

Desires position as theatre manager. Well 

rounded experience In all phases of theatre work 

Including the projection room. Preferably locate in 

Calltornia or Louisiana area. Boxoffice. 7520. 

HELP WANTED 

Experienced projectionist and part-time manager 

for drlie-ln. Sober, honest, with references. 

$.100.00 monlh. Southern New Mexico. Boxoffice 

7509. 

Manager. "CLASS" neighborhood. Fort Worth, 

Texas. Experience necessary. State salary requirements 

and qualifications. Boxoffice 7516. 

Need a manaoer capable of running our Texas 

theatre or drIve-in. No buying or booking. Personal 

intervleiv required. Also need a good projectionist. 

F. W. McManus, Jasper. Texas. 

Sincere sales representatives who know their 

film territories and can work about 6 hours 

per week. We will show you how to make a .substantial 

side income In a dignified nay. Hundreds 

of theatres have used our programs. Write background 

resume to: Sales Manager, Nationwirle 

Premium Distributors, Inc., 326-328 North 

Sevrntli St., Allentown, Pa. 

Manager, first subrun. must be experienced, aggressive, 

sober and reHable. Personal interview 

required. Contact: Jack Armstrong. Bowling Green. 

Wanted for drive-in theatre. Projectionist 

wife to work in concession stand. Small town 

fifty miles from lyifkln. Texas. Year round, 

ofjlce. 7526 

PLASTIC LETTER REPAIR 

Plastic-Weld will fix those broken marquee 

letters simple, easy and quick. Complete directions 

with each order. No C.O.D. or open 

account.s. $6.50 per pint prepaid anywhere in 

I'.S.A. Buy dTPi-t or thrnugh your theatre supply 

GENERAL EQUIPMENT—USED 

S.O.S. Buys Complete Supply Dealer's Stock! 

iagnarcs. $395 pair—others from $200. all excelnt 

condition; Stroiis n tulie notifiris (like 

!«): 85A. 220V ;in.-'.- :^lvi - '"'•^ oft ;,. 

OA 220V. 3 ph. ^1"" - 

- 

$495.00: Generatoi. 

50/lOOA rebuilt. J ; \ 

' - : ! "" 

I 

' 

$495 00: ion 2(1" \ 

(new) 

ers. all ^:' fi ^' K i n. 

Lenses for Sale: Pair 4" EF Snapllte, 1 year 

old, like new, $75, with shade tubes. I'alr $5.75 

Itoss series 2. $35. Wanted: I'air 6" Snapllte. 

Park Theatre. Columbia Falls. Mont.ma. 

Used Motiograph 90 ampere arc lamps. $500 

air. National Theatre Supply Company. 2128 

ayne Avenue. Clcvclaiul 14. Ohio. 

Motiograrh and Simplex magazines. 16 inch 

and 18 Incli. perfect condition. Complete sets $35. 

Arcs, lamps, pedestals, picture heads, Motiograph 

and Simpex. Very reasonable. Call or write. Abbe 

Films and Equipment Co.. 417 West 44th Street, 

New York. N. Y. Telephone PLaza 7-2219. 

DeVry projectors, amplifier. Strong KW lamps. 

KdUmorgen wldcscrecn lenses, seats, CinemaScoiie. 

îde Ighls, widescrecn. safe. What's your offer? 

;li;in two years a 

slieakers. I 

Ijuilt cooling s 

cipprnti.in until July Isl. 

Heavener. Oklahoma. 

Save at Star! Ballantyne single iihase 80 ampere 

rectifiers, like new, $425 pair: Ililux val anamorphlcs, 

with fittings, $205 pair; Ashcraft C-70 

mphoiises. beautiful, $395 pair: liCA MI-9030 

2-35mm and l-16mni DcVry projectors, sounds, 

iplicers, reclcrs, cables. $750-$550. 7 Gilmore 

?t.. Everett. M.iss. 

Complete booths, rear shutter Simplex projectors, 

Strong mogul lamps with rectifiers. Simplex sound, 

r.y oivner: Allen Hraillpv. T2l:i (liickadee Boad, 

I.Diii^vilki. Ky. 

THEATRES FOR SALE 

For Sale: Evrrptir 

Erwin, 

Ucensed 

jilayiiig icpuialluu. Sale to settle estate. 

)'d Petsinger. Adm. Leeds. N. I). 

East Texas, i'/z years old. New modern with 30 

I ;iir conditioning. 500 fully upholstered seats 

iluding colored l>alcony. Good flash neon front, 

est licKiih equipment. Non union. Wldescrcen 

('iiu-niaSi'dPL'd, G.E. pliuit few miles away working 

000. excellent business for 2.000 town. 

Iding rent, $100 month. $27,000, at least 

ion. uxeellent sn:i 

Cinemascope sci 

int playground 

s in other biisin. 

B. Contact, Jack 

s. Whitehall 8-3; 

for 

ly fur week or more. 

II. Clemmons. Box 

260 car west Texas drive-in. Irrigated 

cotton country, no competition. .Making good 

money. Litest snack bar equipment, complete 

iilaygroiind. 

Ovuier's living accommod.-iMons. land includcrt. 

latest booth. Total price. $45,000, tern»s. 

Write. Boxoffice, 7519. 

Theatre for sale. Buy equipment, rent biiild'ng. 

inemaScoiie, 300 seats, good location, populiiion 

1,000. only theatre In town. Owner not too 

veil. Capitol Theatre. Hartley, Iowa. 

Profitable 420 seat theatre near Sacramento. 

Modern living quarters. $5,000 down. Ttieatre Exrh:inee. 

Portland 22, Ore. 

Boxoffice. 7525 

THEATRES WANTED 

Theatrei wanted ! Texas, Okl.ihoma, New Mexico, 

rkansas, Colorado, Missouri, Kansas. Louisiana. 

iihili B.wln. Broker, Tulsa. 

rive-ins, Kentucky and soulhe;n Indiana. Kcsible 

circuit waut^ to expand. IEe|>ly slating 

i>qui|)meiit. etc. Write. Boxoflice. 7521. 

Titeatre anywhere in U. S. and Canada. Must be 

:ilile to have proof of clearance, $10,000 a year. 

Full diiails In first letter. Will lease or buy. 

.V l'recll;ir. Box 22, Macklin, Sask.. Canada. 

Theatre with rotential by experienced ixhlbllor 

ind wife. W.int to rent until 1 sec wimt good 

:xploltal'lon ai,d operation will do. Boxoffice, 7527. 

THEATRE SEATING 

for all chairs. 

Professional reupholsteriiig, Factory trained crew. 

rcc estimate anywhere. For sa'c: 5,000 good 

(cd chairs, all types. OGLESBY EQUIPMENT 

0., 20356 Grand Blver, Detroit. KEnwood 3-8740. 

Several lots of late type clialrs. Bargain price. 

Write for exact photo. Chicago Used Chair Mart, 

829 S. State St., Chicago 5, III. 

25"x26" plastic leatherette, good quality, 55c 

each. 27"x27" for spring edge, 65c each. 

Cliicago Used Oialr Mart, 829 S. Slate St.. 

Chicago. 

10.000 late-type chairs available for less Uiin 

V4 new-chair cost. Comfort and durability will beat 

any new chair. We can also rebuild your own 

chairs. Nick DIack, E.istern Seating Co., 138-13 

Springfield Blvd., Springfield Gardens 13, New 

York. Phone: LAiirelton 8-3096 

DRIVE-IN THEATRE EQUIPMENT 

$3,495 Buys Complete Equipment! Super Simplex, 

Brenkert, liCA or Motiograph AA projection 

and sound—all excellent condition. Time deals 

•v.illable. Send for details. Dept. cc—S.O.S. 

Cinema Supply Corporation. 602 W. 52nd Street. 

New York 19. 

device for speakers! Complete pro- 

I tecllon for only 64 cents per speaker! Secure 

yours now agaiiiiit costly and repeated losses. 

Our customers from coast to coast are happy! 

Speaker Security Company. Dept. 42. Willow Ave. 

at 17th St.. Hobokcn, N. J. 

Drive-In Theatre Tickets! 100.000 l"x2 " special 

printed roll tickets, $31.95. Send for samples or 

our special printed stub rod tickets for driveins. 

Safe, distinctive, private. ea.sy to check. 

City Ticket Co.. Dept. 10. 109 W. I8th 

City Mo 

STUDIO AND PRODUCTION 

Surplus B&H eyemo ( 

matic iru-lens focussing, 

and motor. $295.00; len 

prls- 

ductions. .Neumade tllnv cleaners, new suridiis. 

$425.00 v.ilue, 36mm, $295.00. 16mm, $345.00: 

Mitchell Belhowell Studio Cameras from $995.00: 

New Tripod Triangles. $16.95; American Clnematographer's 

IIandt>ooks. ^c* price. $2.50. Dept. 

cc— S.O.S. Cinema Supply Corporation. 602 W. 

52nd Street. New York 19. 

GENERAL EQUIPMENT—NEW 

New Surplus Intermittent Movements: For 

Simp'-ex. Si;;> oil; Simplex Acme. $09.50: DeVry. 

$59.50: Ilolmei. $24.50; (Add $9.50 for Foxhole 

sprocket). DcVrjr No. 10780 complete framing 

Dept. 

assembly, 

cc—S.O.S. 

list 

Cinema 

$135.00—special, 

Corporation. Supply 

$39.60. 

602 

Popcorn 

I, . 'I'- 

POPCORN MACHINES 

ill iiMkes Snow 

loss miii'l ; 

20 So, II, .. I I'l^ I I 

Popcorn 

-Manli Chicago Model (out- 

Irlve-ln. Excellent condlavallnble. 

Fred A. Cutler. 

BUSINESS STIMULATORS 

Bingo, more action! $4.50M cards. Other 

games :ivallablc, on-off screen. Novelty Games Co.. 

10« Rogers Ave., Brooklyn, N. Y. 

Build attendance with real Hawaiian orchids. 

I'mi Cfnts each. Write Flowers of Hawaii. 670 

S. Laf.ivclte Place, Los Angeles 5, Calif. 

Bingo Cards, Die Cut! 1, 75-500 combinations. 

1. 100-200 combination. Can be used for KENO 

$4.50 per .M. Premium Products. 346 West 

44th St.. New Yoik 36. N. Y. 

I Ballons! Plain or printed! Gets the kiddles, 

increases concessions. For anniversaries, special 

picture-, openings. Samples free! Southern Balloons. 

161 Walton. Atlanta. Ga 

BOOKS 

operate Mastefutly in these tough times! 

Hundreds of wajs to sale money, all h.ased on 

practical theatre experience, are yours in the 

Masttr Guide to Tlieatre Maintenance." E.ach 

of them may be worth far more to you than 

$5.90 the book costs. Send for your copy 

today. Cash irlth order, no COD'S. Boxoffice 

Dtpt., 825 Van Bnint Blvd., Kansas City 

Wanted, used 

3ne.s; send sami 

311 Houston Ai 

EQUIPMENT WANTED 

defective drive-in speakers, 

(s) for quotation, l^lartin. 

le, Houston 9. Texas, 

Your speakers (cones), microphones, driver-units 

(horns) completely rebuilt. Western Electronics 

Co. 3311 Hniisinn Ave,, HouMon fl. Texas 

Handy Subscription Order Form 

BOXOFFICE: 

The 

STREET ADDRESS 

MODERS 

S5 00 FOR 2 'EARS 

G So 

S7.00 FOR 3 YE/ 

BOXOFFICE : 

29. 1957

Boxoffice-June.29.1957

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