Boxoffice-July.25.1960

JULY 25. I960 

IJieTuAe. eî^ /vfeito&fL 55BSRS« 

YEARS OF PROGRESS WITH THE INDUSTRY 

A Look Ahead 

At Things 

(•tog* poid ot Koruot Ofy, Mo. 

- ot 835 Von Brunt Blvd , Kon- 

^ S

' 

AS "b: 

METRO-GOLDWYN-MAYER 

ROARMANSHIP! 

HEARD 'ROUND THE >VORLDI 

M-G-M congratulates Ben Shlyen and 

his loyal associates on the occasion 

of the 40th birthday of Boxoffice 

Magazine. We are proud to have 

been part of those memorable years, 

since we too have a 

birthday, our 

36th. We celebrate it with pictures 

and take this occasion to bring 

some of them to your attention. 

I 

BELLS ARE RINGIN 

(CinemaScope and Metrocor) 

Judy Holliday, Dean Martin, fn,C 

Eddie Foy, Jr., Jean Staptai. 

Screen Play and Lyrics i; 

Betty Comden and Adolph Gtn 

Music by Jule Styne. 

Based On the Musical Pla, 

"Bells Are Ringing." Book and li 

Betty Comden and Adolph Gin 

Music by Jule Styne. 

As presented on the stage I 

The Theatre Guild. 

Directed by Vincente AfJnro.. 

An Arthur Freed Productic 

• 

THE ADVENTURES)! 

HUCKLEBERRY FIH 

(CinemaScope and Metroccr) 

Tony Randall, Patty McCormack, N'Ji 

Mickey Shaughnessy, Judy Canova, id 

Buster Keaton, Finlay Currie, Sterlii I 

Presenting Archie Moore as ".11 

And also starring 

Eddie Hodges as "Huckleberry « 

Screen Play by James M 

Based On the NoiW by Mark I1 

Directed by Michael Curti 

Samuel Goldwyn, Jr. Producvi 

• 

THE TIME MACHIP; 

(Metrocolor) 

Rod Taylor, Alan Young, Yvette i» 

Sebastian Cabot, Tom Helmt. 

Screen Play by David Duniu 

Based On the Noivl by H. G. '«• 

Directed by George Pal. 

A George Pal Production 

• 

THE SUBTERRANE^lS 

(CinemaScope and Metroccf) 

Leslie Caron, George Peppd- 

Janice Rule, Roddy McDoui, 

Gerry Mulligan, Carmen M

I 

: 

And 

'. 

I 

I 

I 

I 

r 

UR" 

ire 

RACES MERRILY ALONG! 

are some current and coming M-G-M attractions that 

iiiure you "You can BANK on Metro-Goldwyn-Mayer!" 

iL THE FINE YOUNG 

CANNIBALS 

lUnemaScope and Metrocolor) 

iJatalie Wood, Robert Wagner, 

i^san Kohner, George Hamilton. 

Pearl Bailey as Ruby. 

,ick Mullaney, Onslow Stevens, 

•icreen Play by Robert Thorn. 

I'irected by Michael Anderson, 

/pandro S. Berman Production. 

An Avon Picture. 

• 

>|naked in the world 

t|inemaScope and Metrocolor) 

riiLollobrigida, Anthony Franciosa, 

'nest Borgnine, Luana Patten, 

%uluva, Philip Ober, John Kellogg, 

Hicy R. Pollock, Tracey Roberts, 

cm Play by Ranald MacDougall. 

tôn the Book by Tom T. Chamales. 

Irected by Ranald MacDougall. 

reduced by Aaron Rosenberg. 

'Ê 

An Areola Production. 

ANGEL WORE RED 

j4[)a Gardner, Dirk Bogarde, 

iseph Gotten, Vittorio De Sica, 

v.o Maria Salerno, Finlay Currie. 

L-ected From his Screen Play by 

Nunnally Johnson. 

ifOduced by Goffredo Lombardo. 

LjAGE OF THE DAMNED 

Ojrge Sanders, Barbara Shelley, 

Michael Gwynn. 

Si-en Play by Stirling Silliphant, 

iWolf Rilla, George Barclay. 

Bf,ed on the Novel "The Midwich 

uckoos" by John Wyndham. 

Directed by Wolf Rilla. 

reduced by Ronald Kinnoch. 

V 

magic boy 

ique full-length cartoon in Color 

'e Toei Motion Picture Company. 

('ing the theme song "Magic Boy." 

CIMARRON 

(CinemaScope and Metrocolor) 

Glenn Ford, Maria Schell, Anne Baxter, 

Arthur O'Connell, Russ Tamblyn, 

Mercedes McCambridge, Vic Morrow, 

Robert Keith, Charles McGraw, 

Henry (Harry) Morgan, David Opatoshu, 

Aline MacMahon, Lili Darvas, 

Edgar Buchanan. 

Screen Play by Arnold Schulman. 

Based On the Novel by Edna Ferber. 

Directed by Anthony Mann. 

Produced by Edmund Grainger. 

BUTTERFIELD 8 

(CinemaScope and Metrocolor) 

Elizabeth Taylor, Laurence Harvey, 

Eddie Fisher, Dina Merrill. 

Screen Play by 

Charles Schnee and John Michael Hayes. 

Based On the Novel by John O'Hara. 

Directed by Daniel Mann. 

A Pandro S. Berman Production. 

THE DAY THEY ROBBED 

THE BANK OF ENGLAND 

Aldo Ray, Elizabeth Sellars, 

Peter O'Toole, Hugh Griffith, 

Kieron Moore, Albert Sharpe. 

Screen Play by Howard Clewes. 

Based On John Brophy's Novel. 

Film Adaptation by 

Howard Clewes and Richard Maibaum. 

Directed by John Guillermin. 

Produced by Jules Buck. 

A Summit Film Production. 

GORGO 

(Technicolor and Wide Screen) 

Bill Travers, 

William Sylvester, Vincent Winter. 

Produced by Frank and Maurice King. 

Directed by Eugene Lourie. 


John Loring and Daniel Hyatt. 

From an original story by Eugene Lourie. 

A King Brothers Production. 

THE LAW 

Gina Lollobrigida, 

Pierre Brasseur, Marcello Mastroiaini, 

Melina Mercouri, Yves Montana. 

Directed by Jules Dassin. 

From a novel by Roger Vailland. 


Jules Dassin and Francoise Giroud. 

Produced by Jacques Bar 

with Paolo Stoppa. 

A "Groupe des Quatre" Paris— GE.S.I. 

Cinematografica— Titanus Picture. 

KEY WITNESS 

(CinemaScope) 

Jeffrey Hunter, Pat Crowley, 

Dennis Hopper, Joby Baker, 

Susan Harrison, Johnny Nash. 


Alfred Brenner and Sidney Michaels 

Based On the Novel by Frank Kane. 

Directed by Phil Karlson. 

A Pandro S. Berman Production. 

Produced by Kathryn Hereford. 

An Avon Picture. 

GREAT NEWS AT PRESS-TIME! 

SAMUEL BRONSTON'S PRODUCTION 

(70 mm. Super-Technirama and Technicolor) 

Directed by Nicholas Ray 

Screen Play by Philip Yordan 

For Release by M-G-M

UNIVERSAL announces thai 

PETER USTINOT; 

SANDRA DEE 

JOHN GAVIN 

Screenplay by Peter Ustinov, based on his stage fc< 

A Pavor, S. A. Production • A Universal-InternationJ

îduction has started in Rome 

lo-starring 

AKJM TAMIROFF 

C>duced and Directed by Peter Ustinov 

liase 

...from the beginning^

AND 

'N 

JERRY WALD'S 

PRODUCTION OF 

Available for selected 

Labor Day datesi 

CO-STARRINGmmm 

mwiimm 

Directed by Written for the screen by 

GEORGE CUKOR NORMAN KRASNA 

Additional Material by HAL KANTER 

QNEMaScOPE color by DE LUXE

I. 

. 

— 

Ij^^ ^^^Z^/%?^fe^^^.^^/W^^^;^ 

ATIONAL FILM WEEKLY 

shed in Nine Sectional Editions 

EN SHLYEN 

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No. 14 

THIS IS 

NOT 

A WONDERFUL BUSINESS! 

TOO far in the past, an industry executive 

said to us, "Isn't this a wonderful 

business that can make so many mistakes and 

Still come out with a profit?" 

That question and its obvious answer has 

remained with us through the years, recurring 

every now and then, especially when there is 

occasion to take a doleful look at happenings 

that, at the moment, cast a cloud across the 

horizon. And, thinking back over the years 

all 40 of them, to be specific—our mind's eye 

envisages some of the numerous cloudy periods 

that the industry has passed through, each time 

emerging stronger and with the outlook brighter 

than ever before. 

We reiTiember a lot of things about the early 

days of this industry as it coursed through the 

years, from its small beginnings as a peep-show 

curiosity to its peaks of magnitude; from its 

infancy to its maturity; from the limited sphere 

of its operations to its globe-encircling strides. 

None of these steps of progress was attained or 

held onto easily, without some faltering here 

and there, without mistakes that were costly or 

temporary setbacks. Successes were many, but 

often fleeting. Always there was a new obstacle 

to overcome. Always it was necessary to blaze 

new trails to discover new means for successful 

adventures. And always the need was met with 

the effort that led to a new turning point in 

the road—and to new horizons. 

That is one of the great compensating factors 

of this business, in addition to the profits it may 

bring. It is adventuresome, stimulating and 

inspiring. Nothing goes on for long with tranquility 

and quietude. It is ever a business that 

keeps one on his toes and that, in turn, is what 

keeps one in the running. 

Not alone those who have spent 40 or more 

years in this business, but even those who have 

been in it only a short time, are held to it 

by its fascination. That is why so many stick 

to it through thick and thin, putting up with 

trials and tribulations that they would not long 

countenance in any other enterprise. And why 

so many, who have found the going in recent 

times very hard to bear, are desperately hanging 

on. They want to remain a part of this 

business as long as possible. 

The past decades have been eventful, to say 

the least. They serve as foundations to build 

on. With some repairing they can be strengthened, 

but new building, new ideas are essential 

to future industry growth. 

What about that future? What course is there 

left to take? What new trends will develop or 

be developed? Will present trends, particularly 

those that have been unsatisfying or considered 

inimical to the industry's well-being, continue? 

Will the old orders and patterns of operations 

be restored? Each of these questions has an 

answer and, whether or not it is what each 

individual or group wants it to be, the collective 

industry will continue far into the future with 

new marks of progress, new avenues of profit. 

Some signs of what is to come already are beginning 

to take shape. Soine plans, long in the 

blueprint stage, are scheduled for early development 

and implementation. 

It was with an eye to the future that the 

editorial content of this issue was planned. Looking 

forward, except for a glance at highlights 

of the past for their interest and whatever 

guidance value they inight serve, we asked 

qualified industry executives to tell us what 

they could foresee for the industry's future. All 

branches of the business are covered — production, 

distribution, exhibition and related phases 

of each. And, throughout these views, it is significant 

that a note of confidence prevails. 

Confidence was the key to the success of the 

industry's pioneers and builders that enabled 

the motion picture to grow into the world's 

greatest mass entertainment form. To be sure, 

many obstacles were encountered, including new 

forms of competition. But, with courage, foresight, 

imagination, initiative and a venturesome 

spirit, they builded this business from a handful 

of storeroom nickelodeons to thousands of edifices 

of beauty and magnitude. 

After 40 years of publishing BoxOFFiCE, it 

apparent that we have had an abiding confidence 

in this business. That same confidence continues 

as we move into a new decade with a feeling 

that there are no bounds for this industry's opportunities 

and progress, especially if the various 

segments will extend themselves in working together, 

and through increasing evidences of understanding 

cooperation. 

On this occasion of marking our 40th anniversary, 

we take pride in expressing our appreciation 

for the congratulatory messages and 

good wishes of the friends the years and our 

life's work have brought us. We are grateful, 

too, for the cooperation they have given us along 

the wav, which has been most heartening and 

helpful to our progress. 

This is, indeed, a wonderful business—and it 

always will be! 

is 

\Je^ /yiyUt^yyr^

16 

J 

FOX STEPS UP I960 RELEASES; 

27 SCHEDULED JULY-DECEMBER 

Year's Total to Reach 50; 

'Abundance' of Product, 

Sales Chief Reports 

NEW YORK—Coincident with the dehvery 

or near-completion of all its feature 

releases for 

MARKETS ARE SURVEYED 

The three field executives who met with 

homeoffice personnel are managers Clayton 

G. Pantages of Albany. William B. 

Williams of Dallas and Gordon Lightstone 

of St. John. New Brunswick, personal 

representative of Norris during the 

campaign. They have been surveying the 

U. S. and Canadian market. 

Norris told the meeting that the time 

had come when exhibitor cries for product 

must be heeded, but added that their complaints 

do not apply in the case of his 

company. He said that "never before had 

20th-Fox released more commercially produced 

features or supported them as well 

promotionally." 

"By the end of this year," Norris said, 

"this company will have released 50 features 

of which 27 will have been made 

playable between the beginning of July 

and the end of December. Into this quarter 

of 1960 we have slotted 16 attractions, 

more than one a week, to meet all boxofflce 

requirements. Included in the 16 are 

at least eight blockbusters representing a 

production cost of more than $18,000,000. 

In the final quarter of the year we will 

release 11 features, including five blockbusters. 

TO PROVIDE AMPLE PRODUCT 

"Hence, any cry that an exhibitor lacks 

product to continuously operate lacks substantiation 

insofar as 20th-Fox is concerned. 

We will continue to provide ample 

product, week in and week out, for every 

type of theatre." 

Norris said there are already before the 

cameras a record number of multimilliondollar 

attractions for next year's release, 

and that the reports on the domestic market 

turned in by Pantages, Williams and 

Llghtstone are heartening. 

"This company." he continued, "has 

been dedicated by our exhibition-conscious 

president. Spyros Skouras. to a continuing 

policy of providing ample week-to- 

Robert Goldstein Named Acting Head 

Of Production at 20th-Fox Studios 

HOLLYWOOD—Robert Goldstein, head 

of 20th Century-Fox's European operations, 

last Saturday 1 was named acting 

1 

this year, 20th Century-Pox 

has started production head of the studio by president 

an '•all-out sales Spyros Skouras. filling the vacancy caused 

drive to meet the by the sudden passing of Buddy Adler. In 

challenge of abundance." 

The state- 

the appointment was "on a temjwrary 

making the announcement. Skouras said 

ment was made basis" for an "Interim period." leaving the 

Tuesday (19) by way open to any number of changes and 

Glenn Norris, general 

sales manager, ly discussed throughout the film capital. 

speculations that have already been open- 

following a meeting Skouras assembled 93 department heads, 

with branch and homeoffice executives, producers and directors 

at the studio commissary to dis- 

Glenn Norris homeoffice executives. 

He said that cuss the immediate production picture 

so far as his company was concerned, no at the studio. He paid tribute to Buddy 

product shortage existed. 

Adler. calling his death "a grievous loss to 

20th Century-Fox and to me." 

Goldstein's position would find him acting 

as a coordinator for semi -autonomous 

producers who are to be given a free hand 

after the approval of budgets on their 

pictures. Skouras labeled one of his reasons 

for selecting Goldstein was because of 

the International Importance of the film 

market. "We must make films for the world 

market." he said, "and Goldstein has done 

a great Job In England." 

The new production head spoke briefly, 

as did vice-president Joseph H. Moskowltz; 

Lew Schreiber, executive manager 

in charge of studio operations: Sid Rogell, 

executive production manager: David 

Brown, executive studio story editor: Harry 

Brand, studio publicity director: Milton 

Pickman, In charge of packaging. Jack 

Codd, studio treasurer: Fred Metzler, 

Murray Silverstone, Sandy Meisner, Bob 

Lippert and Peter Levathes. 

Schreiber, meanwhile, has been set to 

fill Goldstein's London shoes temporarily. 

week product for every type or size of 

theatre. We know exhibitors will give 

material demonstration of their endorsement 

of the pursuance of this increased 

supply policy. While our 'challenge of 

abundance' campaign is the assignment 

of every member of the sales staff, its 

success carries a significant responsibility 

for exhibitors as well. 

"This drive is being inaugurated to 

dramatize In the market the fact that 

there Is absolutely no thread of truth In 

any cry from exhibition that operations 

are hampered by a lack of sufficient 

screen product. The statement insofar as 

this company is concerned, I want to emphasize, 

is based on indisputable fact." 

Norris and his three representatives left 

after the meeting for Hollywood to see 

the Marilyn Monroe starrer, "Let's Make 

Love," and for talks with Robert Goldstein, 

new acting studio chief. 

ROBERT GOLDSTEIN 

Goldstein has been with 20th-Pox since 

1940 when he joined the company's talent 

department in New York. Earlier he had 

been a successful producer and radio programmer. 

He became New York representative 

for Universal in 1942 and in 

1950 was brought to Hollywood by that; 

studio as assistant to president Leo Spitz. 

He later made pictures for United Artists, 

in conjunction with his late brother, Leonard, 

and made eight films In London for 

various companies between 1953 and 1955. 

Five years ago he joined 20th-Pox as head 

of production there. Additionally, he still 

retains an interest in the Cleveland Indians 

which he acquired in 1946. 

Jerry Wald Plans to Boost 

Picture Output for Fox 

HOLLYWOOD—Jerry Wald, who will 

work with Spyros Skouras, 20th-Fox head, 

and Robert Goldstein, new studio head, on 

plans for expansion of Jerry Wald Pro-' 

ductions, took the initial step toward expansion 

by opening discussion with George 

Stevens jr. to join JWP as a producer. 

Wald expects to Increase his 20th-Fox 

deal from four films a year to 12 annually. 

He reportedly will sign three associates to 

produce some of the pictures, with himself 

as executive producer. 

As a further step in expansion of his independent 

setup, Wald has taken "High 

Wind in Jamaica" off the 20th-Fox shelf 

and will add the Richard Hughes novel tc 

his already announced "Return to Peyton 

Place," "Let It Come Down" and "Wild Is 

the Country." 

8 

BOXOFFICE July 25, 196(

i 

I HOLLYWOOD 

I 

: 

for 

' 

! 

director 

I 

^ David 

! 

headed 

I 

Houser's 

j 

u 

Crescent Puts $50,000 

In'o Production Fund 

NEW YORK—The production plans of 

the American Congress of Exhibitors, 

"I am taking the liberty of copying this 

letter to the other four exhibitor companies 

who have shown the way and along 

with you are rendering a great service for 

the benefit of us all. The approach you 

have taken in this matter is most impressive 

to an ex-bank president with 

only three months' experience in the movie 

business." 

George Stevens PR Post 

Goes to Mervyn Houser 

— Mervyn Houser has 

been appointed director of public relations 

the George Stevens company, independent 

production company of producer- 

George Stevens. Houser has held 

many important posts in the industry, 

(having served as director of advertising 

and publicity for the Samuel Goldwyn and 

O. Selznick organization. He also 

the studio publicity and advertising 

department at RKO when that company 

was operated as a subsidiary of General 

Tire and Rubber Co. 

first assignment for Stevens 

:will be to work with 20th Century-Fox adpublicity 

executives in planning the overall 

campaign for "The Greatest Story 

.Ever Told," which Stevens is to produce 

[for 20th-Pox release. 

Shirley MacLaine Stars 

In Will Rogers Trailer 

NEW YORK—Shirley MacLaine has lent 

'her charm to this year's fund-raising 

jtrailer for the Will Rogers Memorial Hospital. 

She has contributed her appearance 

jand the narration to the trailer as a servjice 

to the industry. The result has not only 

.unusual charm but a strikingly unusual 

înformal appeal. 

All the hospital scenes in the trailer are 

;actual hospital shots, it is noted by A. 

Montague, president of the hospital. They 

jshow the friendly character of this "most 

extraordinary hospital." 

iÔXOFFICE :: July 25, 1960 

Oscar Goes Commercial Again 

which have been backed by contributions 

of $2,000,000 from the five major circuits 

and $1,000,000 from independents, now 

have an additional $50,000 with which to 

finance picture-making, 

A subscription for that amount has 

been received from D. R. Buttrey, president 

of the Crescent Amusement Co. of 

Nashville, accompanied by an enthusiastic 

letter thanking Eugene Picker, president 

of Loew's Theatres, for his "helpfulness in 

clarifying the understanding of Bob Hosse 

and myself about the exhibitors' effort in 

the production field." 

The letter continued: 

"We enthusiastically enclose our check 

along with four copies of the escrow 

agreement and corporate resolutions to be 

closed with Chemical Bank New York 

Trust Co. as you see fit. If there is any 

way in which we can be helpful in finalizing 

this most important effort, please up the difference in cost. 

feel free to let us hear from you. 

Industry Sponsorship 

Of Telecast Is Ended 

HOLL"5rWOOD—The motion picture industry 

has given up sponsorship of the 

Academy Awards telecast, and effective 

with next year's show, the pro?;ram will 

revert to commercial backing. 

B. B. Kahane, president of the Academy 

of Motion Picture Arts and Sciences, announced 

this week that he had been notified 

by Eric A. Johnston, president of the 

Motion Picture Ass'n of America, that the 

major film companies had decided not to 

renew sponsorship of the 90-minute program. 

So far as the Motion Picture Ass'n of 

America was concerned, its decision to end 

sponsorship was reached after some members 

refused to approve and other more 

willing members felt they should not make 

The MPAA permitted 

the Academy of Motion Picture Arts 

and Sciences to announce the cancellation 

as a coui'tesy rather than have the 

Academy perhaps learn it secondhand. 

Last April's Oscar program completed a 

six-year pact the Academy had with NBC, 

and Kahane has confirmed that he already 

has had huddles with CBS and ABC, 

as well as NBC on a new contract. The 

Academy will select one of the three networks 

and the network will submit a sponsor. 

If the Academy approves the sponsor, 

sales approach and his product—and if 

all expenses are met—a deal will be concluded, 

according to Kahane. 

The Academy head termed it "unfortunate" 

that the motion picture industry 

itself is dropping sponsorship. "It is regrettable," 

Kahane declared, "that our 

Papers Fail 

to Answer 

Paul Lazarus Charges 

New York—The constructive criticism 

of newspaper advertising and 

editorial policies voiced by Paul N. 

Lazarus jr., Columbia vice-president, 

in San Francisco had not evoked any 

response from newspaper executives 

as the weekend neared. Business publications 

in that field duly reported 

Lazarus' talk but made no comni°nt. 

A spokesman for Editor & Publisher, 

which carries motion picture institutional 

advertising, said no comment 

was being sought and doubted if any 

would be offered. 

"One of the most candid, well 

planned and comprehensive reports on 

the movie industry's general displeasure 

with newspaper cooperation" was 

the way the current bulletin of Theatre 

Owners of America described the 

speech. 

The bulletin applauded the statement 

that said, in effect, that unless 

newspapers become more cooperative, 

they will lose a large part of the 

motion picture advertising dollar to 

radio and television. 

Exhibitors Regret Action 

On Oscar Award Show 

New York—Without exception, leading 

exhibitors here regretted the 

abandonment of industry sponsorship 

of the Academy Awards show in favor 

of commercial sponsorship. All stressed 

its public relations importance to the 

industry and believed that the interspersing 

of commercial announcements 

would do much to lessen the effect. 

In other words, the commercials would 

be selling a product that had nothin? 

to do with motion pictures, they said. 

It was noted that while there has 

been some criticism of the shows under 

industry sponsorship, this year's showwas 

seen by the greatest audience in 

TV history, and a steady improvement 

in the presentations had been anticipated. 

show—which consistently enjoys the largest 

worldwide audience of any comparable 

program—will not continue to be 

sponsored by the industry." 

No Film Dmnping to TV, 

TOA Bulletin Predicts 

NEW YORK—While any sales to television 

are discouraging news for exhibitors, 

the best available information indicates 

that the Warner Bros, and Columbia packages 

will contain few topgrade features, 

that the films will be relatively small in 

number and that the best films will be 

retained for theatrical rerelease. 

That is the present view of Theatre 

Owners of America as expressed in the 

July 15 issue of its semi-monthly bulletin. 

"There are no prospects," it says, "of 

?ny large-scale dumping such as was so 

disastrous to both exhibitors and the film 

companies about five years ago. We have 

every reason to believe that while the film 

companies are anxious for the extra revnue 

from such sales, they will release the 

films to TV on a limited and controlled 

basis so as to minimize the effect upon 

th"-^trical grosses of current releases." 

Levine's 'Hot Wind Blows' 

To Be Distributed by MGM 

NEW YORK—Joseph E. Levine's Embassy 

presentation of "Where the Hot Wind 

Blows." starring Gina LoUobrigida and 

Yves Montand. will be distributed by MGM 

throughout the U. S. and Canada in November 

1960. The Italian-made picture, 

written and directed by Jules Dassin, also 

stars Melina Mercouri, recently named the 

"best actress" at the Cannes Film Festival, 

and Pierre Brasseur. It is based on Roger 

Vailland's novel, "The Law," which was 

the picture's title in Europe.

' 

' 

'Never Take Candy From a Stranger 

Rated Good Boxoffice Despite Theme 

By FRANK LEYENDECKER 

LONDON—The Motion Picture 

Production 

Code's turn-down of the Hammer 

Film "Never Take 

Candy Prom a Stranger" 

for American 

distribution by Columbia 

Pictures may 

^/ 

be justified because 

of its theme of a 

^S psychopathic elderly 

man's attacks on little 

girls, but the fact 

remains that this latest 

of the Carreras' 

exploitation pictures 

Michael Carreras "^^^^ '" England is 

powerful fare, filled 

with mounting terror and suspense, yet 

handled in excellent taste. 

In England, the picture had a late 

spring opening at the London Pavillion as 

a benefit for the local Society for the 

Prevention of Cruelty to Children and it 

was highly praised by critics and commentators 

alike, according to Michael 

Carreras. executive producer. In England. 

the picture received an X certificate 

'meaning for adults only) and the campaign 

stressed the slogan "The Trap That 

Was Baited With a Sweet!" (The British 

title being "Never Takes Sweets From a 

Stranger." sweets being the local term for 

candy I. There, too. the players headed by 

Felix Aylmer. the superb British character 

actor recently in Hollywood's "From 

the Terrace." Niall MacGinnis. who played 

the title role in "Martin Luther." and 

Gwen Watford and Patrick Allen, wellknown 

in British TV. are familiar to all 

English moviegoers. 

ITOA Asks All Exhibitors 

Back Production by ACE 

NEW YORK—Support of the American 

Congress of Exhibitors' production plans 

as "the only available means of the industry's 

saving itself from destruction" is 

urged upon all exhibitors by the Independent 

Theatre Owners Ass'n. The 

pledge of support was contained in a resolution 

adopted a week ago at one of the 

largest meetings in its history. 

Harry Brandt, president, said the plan 

offered the last chance exhibitors will have 

to "get a reprieve" from going out of business. 

The resolution acknowledged a great 

debt to ACE for "courage, foresight and 

resourcefulness" in combatting "continuous 

shrinkage of the production of features." 

and for "taking steps to ultimately 

cure the situation." It pledged the individual 

support of members and urged the 

financial support of all exhibitors. 

Third Title for MGM Film 

LOS ANGELES—"The Angel Wore Red" 

is the new name of "Temptation." which 

Metro-Goldwyn-Mayer has set for a Labor 

Day release. The picture, which stars Ava 

Gardner. Dirk Bogarde and Joseph Cotten, 

was produced in Italy by Tltanus 

Films. Earlier it was "The Pair Bride." 

With only Aylmer having e\pn a semblance 

of a name to America's class patrons, 

the picture's selling campaign in 

the U. S. would necessarily have to stress 

the sensational theme in order to attract 

patrons. But word-of-mouth is certain to 

be favorable and the picture would build 

in later weeks of its run. making an art 

house showing essential. In England, the 

reviewers stressed that "Never Take 

Sweets" is a picture every parent should 

make it a point to see. 

Interviewed at a London cocktail party 

by the writer. Boxoffice staff reviewer on 

vacation. Carreras thought that Hammer 

Films' solution would be to have "Never 

Take Candy" distributed in the U. S. by 

an independent distributor, such as Continental 

Distributing or Kingsley International. 

Young Carreras and his father. Col. 

James Carreras. have been tremendously 

successful with their series of British-made 

honor films, starting in 1946. Their pictures 

have been distributed in the U. S. 

by various majors, including Columbia 

Pictures. United Artists, Universal-International 

and Paramount. Some of their 

earlier pictures were: "Curse of Frankenstein." 

"Camp on Blood Island" and 

"Dracula" while their American releases 

during the past year included: "Yesterday's 

Enemy." "Stranglers of Bombay." as 

wêll as the forthcoming "Two Faces of 

Dr. Jekyll." all for Columbia release: "Ten 

Seconds to Hell" and "The Hound of the 

Baskervilles." for United Artists: "The 

Man Who Could Cheat Death" for Paramount, 

and "The Mummy" and the current 

"Brides of Dracula" for Universal- 

International. 

Emanuel Thanks Disney 

For V. C. Wishing Well 

MGM May Be Only 

TV Film Holdout 

NEW YORK — Metro-Goldwyn-Mayer 

will not release any of its post- 1948 pictures 

to television for at least two years 

and perhaps never, according to top executives. 

Joseph R. Vogel. president, indicated 

that policy at his recent press conference 

and it has been echoed by others. 

If MGM holds the line, it may be the 

only company which will not make its 

newer product available to the home 

screens. The recent Warner Bros, deal, 

whereby 110 features will go to television 

via Creative Telefilms & Artists, has broken 

the holdout ice and announcement of 

similar deals are expected at any time. 

According to Volume 4 of the "TV Feature 

Film Source Book." published by 

Broadcast Information Bureau, 1,985 post- 

1948 feature length pictures are available 

to television, of which 1.124 are of American 

origin. 703 British and 158 in foreign 

languages with English dubbing. A total 

of 9.200 features, both pre-1948 and post- 

1948, are available or in release by 45 film 

distributors. Of these, more than 7,500 are 

American and more than 1,000 from England, 

the two favorite sources for U. S. 

and Canadian televising. 

It is reported that most of the companies 

are earmarking small packages of 

features to be released periodically to television, 

although official confirmation lias 

not been attainable. 

Pictures for Adults Lead 

In July FEBNO Listings 

NEW YORK — Pictures with adult 

themes predominate among the 17 reviewed 

in the July issue of the Green 

Sheet, publication of the Film Estimate 

Board of National Organizations, which 

has a wide distribution among civic groups. 

The reviewers give that designation to 

nine of the pictures. Only two are rated 

family entertainment. 

PHILADELPHIA—Formal acknowledgement 

of his "wonderful gesture" in offer- 

Quiet Flows the Don" (UA). "The Apart- 

The so-called adult pictures are "And 

ing to establish a permanent 'Variety Club ment" lUAi. "Crack in the Mirror" (20th- 

Wishing Well in Disneyland, was made to Fox), "Macumba Love" (UA>, "The Music 

Walt Disney by International Chief Barker Box Kid" (UA1, "The Rat Race" (Para).' 

Edward Emanuel. The 'Variety head advised 

Disney that he expressed the grati- 

"The Subterraneans" (MGMi. The family 

"Strangers When We Meet" (CoD and 

tude of 10.000 barkers from all parts of pictures are "Stop! Look! and Lauah!" 

the world, and that the Disney offer was (Col) and "Twelve to the Moon" (Col'. 

greeted with great enthusiasm when announced 

at the recent convention. 

mature young people. They are "Head of 

Five pictures are rated for adults and 

Emanuel also advised Disney that he a Tyrant" (U-D, "The Idiot" (20th-Fox). 

would soon appoint a special committee of "The Leech Woman" (U-D. "Pay or Die" 

Variety's leading figures who would coordinate 

this "important project." The are rated for adults, mature young people 

(AA) and "Wild River" (20th-Fox). Two 

Wishing Well is expected to be ready in and young people. They are "Noose for a 

December and it will be ceremoniously Gunman" (UA» and "The Story of Ruth" 

launched. Emanuel stated. The thousands (20th-Fox). 

who visit the famed California attraction 

are not only expected to contribute 

substantially to 'Variety heart projects, 

Buster Keaton to Reissue 

but. as Disney stated in his original offer 

to Variety, "it will serve as a permanent Silent Shorts, Features 

reminder to millions of the wonderful LOS ANGELES—Buster Keaton Intends 

work being done by Variety Clubs everywhere 

in behalf of children." 

features which he acquired recently. He is 

to reissue several of his silent shorts and 

Emanuel also thanked his predecessor. adding music and sound effects for theatrical 

distribution, planning to release 

George Eby. and John Harris, founder of 

Variety Clubs, for their efforts in suggesting 

the project initially to Disney. shorts to make them of feature 

the features in their entirety, packaging 

length. 

10 

BOXOFFICE July 25. 1960 

J

I 

I 

I 

I 

i 

' 

standingly 

' 

I 

I 

i 

I 

to 

I 

; 

and 

I 

— 

— 

ACCEPTS BERLIN AWARD — On 

behalf of Fredric March, producerdirector 

Stanley Kramer accepts the 

Silver Bear "best actor" award, voted 

to March by the ll-member international 

jury at the Berlin Film Festival, 

for his performance in "Inherit the 

Wind," United Artists release. Jury 

chairman Harold Lloyd makes the 

presentation. "Inherit the Wind" also 

received the coveted Youth Festival 

Award at the Berlin event. 

Report New Memberships 

In Paramount Honor Club 

NEW YORK—The latest annual addi- 

I 

tions to the Paramount 100 Per Cent Club, 

which consists of members of the distribution 

branch who have performed outduring 

the preceding 12 

months, have been reported by George 

Weltner, vice-president in charge of world 

sales, as follows: 

Lillian M. Ahearn, booker, Cincinnati: 

Joseph L. Benedick, salesman, St. Louis; 

James R. Broiles, head booker, Dallas; 

Harlan E. Brunt, head booker, Los Angeles; 

Matthew F. Donohue, salesman, 

Milwaukee: Max Factor, sales manager, 

Los Angeles; Robert L. Hames, salesman, 

Charlotte; Charles W. Howell, head booker, 

Atlanta; Richard A. Magan, head 

i booker. New York; Robert J. Moore, head 

(booker, Boston: John J. Serfustino, sales- 

;man, Buffalo, and John C. Stock, booker, 

Milwaukee. 

Broiles, Brunt, Factor, Hames, Howell, 

Magan, Moore, Serfustino and Stock have 

been members in previous years. 

Roskin Joins 'Misfits' 

NEW YORK—Sheldon Roskin has been 

made unit publicist for "The Misfits," 

which has just gone into production at 

Reno. The announcement was made by 

Bui-t Sloane, United Artists publicity manager. 

Roskin recently was associated with 

Hecht-Hill-Lancaster and Bernard M. 

Kamber. He entered the industry in 1946 

as a member of the Columbia publicity 

staff. 

'Rachel Cade' Retitled 

NEW YORK—Warner Bros, has given 

the new title of "The Sins of Rachel Cade" 

"Rachel Cade," which Henry Blanke 

produced and Gordon Douglas directed 

jand stars Angle Dickinson, Peter Pinch 

Roger Moore. 

jBOXOFFICE :: July 25, 1960 

A Report on the 'Selective' Theotre 

Art Theatres Undergoing Changes 

In Looks and Program Policies 

By SUMNER SMITH 

NEW YORK—Current remodeling of 

the Trans-Lux 85th Street Theatre to give 

it the Parisian look, complete even with a 

cafe serving wines and liqueurs, illustrates 

changes that are going on in the art theatre 

field. 

Another illustration is the new fashion 

of having twin premieres and runs of exceptional 

pictures, one at a Broadway 

house and the other at an art house. 

Still another is the booking of American 

pictures by the arts where formerly it 

was considered commercially practicaland 

that had something to do with snob 

appeal—to present foreign films as containing 

elements of entertainment not 

found in Hollywood creations. 

U. S. FILMS ALSO QUALIFY 

And, still in the realm of change and 

progress, there is now the insistence on 

playing down the designation of the theatres 

as art houses and calling them "selective" 

theatres because, with American 

pictures now qualifying as their kind of 

entertainment, they draw their product 

from all over the world. 

Nowadays art can come out of Hollywood 

as well as Europe. Witness the terrific 

run of "Gigi" and one realizes that it 

isn't a gal named Bardot who alone brings 

in the shekels. On the other hand, film 

men say, watch those Swedish producers. 

They're coming to the fore now. 

The art or selective theatre continues 

to pride itself on drawing the most intelligent 

audiences. That being so, little 

language barrier remains. It is said to be 

true that audiences in all first-run selective 

theatres in key cities find fault with 

dubbing as unconvincing and insist on the 

original language with subtitles. Critics 

also are prone to rap dubbing. That is 

resorted to when a film goes into general 

release. 

Hollywood now has a fresh chance to 

make inroads on the selective theatre 

programming. Competition from abroad is 

running into self-created difficulties. It is 

said that foreign films nowadays aren't 

averaging as high as in the past. Prices 

for them have gone skyward with foreign 

producers thinking of the American market 

in tenns of millions instead of thousands 

of dollars. 

"BAD ONES" BEING OFFERED 

Furthermore, where distributors originally 

got only the cream of the crop from 

abroad, now everybody over there is frantically 

offering what one importer the 

other day called "an awful lot of bad 

ones." And since some of them are being 

bought for exhibition over here, the foreign 

market here could be hurt both by 

the men who made the pictures and the 

men who lug them across the Atlantic or 

Pacific. So it is possible that selective 

theatres may have to look more and more 

to Hollywood for pictures to serve up with 

their coffee. 

The selective theatre has come a long 

way since Ira Kaplan opened the Fifth 

Avenue Playhouse in 1935 in what was 

then an office building. Then Martin Lewis 

took over and eventually Sam Baker of 

Sam Baker and Associates, who operates 

the 72nd Street Playhouse here and books 

for coast and Boston selective theatres. 

Baker operated the Fifth Avenue for ten 

years after 1942. It now houses four penthouses 

upstairs. 

Other pioneers in the field were the 55th 

Street Playhouse and the World Theatre. 

Like Topsy, the art movement was born 

and "just grew." The original films were 

German and French. There was no acceptance 

of English films. Oldtimers 

nostalgically recall the French "Baker's 

Wife" and the German operetta, "Two 

Hearts in Three-Quarter Time." an outstanding 

hit which ran over a year. 

Then there were "The Blue Angel" with 

Marlene Dietrich and German films with 

Alia Nazimova. The French aided the new 

vogue with films by Rene Clair and Jean 

Renoir such as "Streets of Paris," Jean 

Cocteau's "The Blood of a Poet" and Von 

Stroheim's "Grand Illusion." 

ITALIANS HELPED VOGUE 

The Italians supplied few art films until 

after the war when the English also began 

entering a wedge with specialized films. 

After the first three theatres came the 

Little Carnegie, which played mostly 

English films, and the Sutton. The World 

went in for Italian pictures with "Open 

City," "Paisan," "Shoe Shine" and "Bicycle 

Thief." They helped the vogue along 

as did J. Arthur Rank pictures at the 

Sutton and Carnegie. They also inspired 

others now active to change from newsreels. 

Sam Baker, who is responsible for a lot 

of the ground in this story, maintains that 

the old art films did not stress sex but 

relied on good story ideas and fine acting 

and direction. Sex reared its ugly head 

only recently, he avers. He claims also 

special qualities for foreign directors 

Clair, Divivier, Rossellini. De Sica. Carol 

Reed, Powell and Pressburger. Alex Korda 

and the Boulting brothers. Hitchcock got 

his start with "39 Steps." 

Every time a person sticks a fresh ribbon 

in his typewriter and starts recalling 

the old days, someone else whangs his 

portable to point out errors and omissions. 

On that sad and resigned note this rather 

sketchy tale of a tiny industrial comer of 

the whole spreading motion picture industiT 

ends. Let the chips fall. 

New WB Post for Brumberg 

NEW YORK—William W. Brum'oerg has 

been named to the new post of western 

exploitation and cooperative advertising 

director of Warner Bros, by Richard Lederer, 

advertising? and publicity director. He 

will headquarter at the Los Angeles exchange 

and work in association with Grover 

Livingston, divisional sales manager. 

Brumberg has been w-ith Warner Bros, for 

many years. His territory includes the exchange 

areas of Los Angeles. San Francisco, 

Portland, Seattle. Denver and Salt Lake 

City. 

11

| 

Public Relations Man 

May Replace Myers 

NEW YORK—A replacement for Abram 

P. Myers as board chairman and general 

counsel of Allied States Ass'n may be bypassed 

in favor of a man who would serve 

as a public relations administrator and 

executive secretary. Myers resigned two 

weeks ago after 31 years with the organization. 

At the Chicago board of directors meeting 

next month, it is reported that the 

board will seek to retain Myers as a 

consultant and counsel, but not as a general 

counsel on a full-time basis. He would 

handle matters that require legal experience 

but would not be called upon for 

administrative duties. It is doubtful that 

the association would continue to maintain 

the present Washington headquarters, 

but probably would open an office for 

a public relations official and liaison. 

For several years. Allied has been mulling 

the retention of an industry trade 

relations executive whose duties would be 

similar to those of Albert Floersheimer. 

who is public relations director for Theatre 

Owners of America. This decision may 

be reached at the Chicago meeting which 

will be held at the Blackstone Hotel. 

Whether Myers will continue an active 

role with the association until a new format 

has been adopted is not known at 

this time and the matter probably will not 

be resolved until the directors go into 

session. 

It is reported that Allied will adopt an 

expansion program, establishing new units, 

and will seek the return of two units which 

withdrew earlier this year: namely. Allied 

Motion Picture Theatre Owners of Western 

Pennsylvania and Independent Theatre 

Owners of New England. 

A report that Seymour Simon, a Chicago 

lawyer, was being considered as a 

successor to Myers appears to be premature, 

if it has any substance at all. It is 

understood, however, that he is being 

favored by some midwest exhibitors. 

Desilu Planning to Make 

Three Features Yearly 

HOLLYWOOD — Desilu Productions, 

Inc., is making plans for two or three theatrical 

features annually, to be filmed at 

the Desilu studios here during the threemonth 

period when there is a slackening 

of television production. Desi Amaz, Desilu 

president, made this announcement at 

the company's second annual public 

shareholders meeting Tuesday il9i. Negotiations 

for distribution were reported 

under way with United Artists. 

$259,874 'Gantry' Gross 

In 9 U. S. Engagements 

NEW YORK— Nine domestic engagements 

of "Elmer Gantry" have grossed 

$259,874. according to William J. Heineman. 

United Ai-tists vice-president. The 

total was reached in one week in seven of 

nine situations and two and three weeks in 

the others. 

'Make Way for Tomorrow' 

TOA Convention Theme 

NEW YORK—Theatre Owners of 

America has selected "Make Way for 

Tomorrow" as its theme for the annual 

convention to be held September 

13-16 at the Ambassador Hotel. 

Albert Pickus. TOA president, said 

the theme was chosen "because it suggests 

upbeat, hope, ingenuity, imagination 

and practical planning" and 

the- 

"connotes the forward look of all 

atre owners and will dominate all 

sessions of the four-day national 

meeting." 

Pickus said the theme also would be 

particularly appropriate for the motion 

picture industry tradeshow. which 

will be held in conjunction with the 

convention under joint sponsorship of 

TOA. Theatre Equipment and Manufacturers 

Ass'n and Theatre Equipment 

Dealers Ass'n. The show, he 

said, will feature the latest developments 

in theatre and concessions 

equipment, supplies and product. 

Meanwhile, reservations for the 

convention are running 50 per cent 

ahead of the corresponding period 

a year ago when the convention was 

held in Chicago, according to Joseph 

Alterman, administrative secretary. 

NTA Sales Headquarters 

Will Move Back to N.Y. 

NEW YORK—National Telefilm Associates 

will move its sales headquarters 

from the coast to this city during the 

autumn, according to Ely A. Landau, 

board chairman. Other divisions will also 

headquarter here, including sales service, 

promotion, publicity and advertising. All 

sales activities will continue to be directed 

by Oliver A. Unger. president. 

Regional sales offices will be maintained 

in other centers. Berne Tabakin, vice-president 

in charge of coast sales, will remain 

in Beverly Hills. E. Jonny Graff, vicepresident 

of eastern sales, will remain in 

New York as head of that regional office, 

and Marvin Lowe will continue in charge 

in Chicago. 

Columbia Plans Global 

Conference on 'Pepe' 

HOLLYWOOD—Heads of Columbia's 

worldwide organization will hold a tw-oday 

meeting here starting Wednesday i27i 

to plan global sales and promotion of 

"Pepe." Cantinflas. the star, accompanied 

by Jacques Gelman. the associate producer, 

will attend. The homeofficp d°le">it'on will 

be headed by A. Schneider, president. 

Samuel Briskin. head of production, and 

M. J. Frankovich. head of Columbia's 

European operations. 

Soviet Film Notables 

Visit U.S. for Fox 

NEW YORK—Ivan Pyriev. producerdirector 

of the Soviet film. "The Idiot," 

which 20th Century-Fox is distributing In 

the U. S. under the cultural exchange program 

between the U. S. and Russia, Is 

enthusiastic about the American pictures 

he has seen (he mentioned "Marty." "The 

Apartment" and the works of Stanley 

Kramer and John Ford as being outstanding! 

but he cannot understand why the 

Russian pictures already shown here, such 

as "The Cranes Are Flying" and "And 

Quiet Flows the Don," should have such a 

limited showing wuth only three or four 

prints made on each for the U. S. He mentioned 

that both "Marty" and "The Great 

Cai-uso." both part of the exchange deal, 

were shown throughout Russia with ISO 

prints made on each. 

Pyriev. who was guest of honor with 

Yuri Yakovlev and Yulia Borisova. st

CALENDARsEEVENTS

has 

^Mfcvw>d ^cf^

HIGHLIGHTING THE 

PUT 

EVALUATING THE 

LOOKING TO THE 

FITIIRE

Motion Picture Associatiok 

OF America, Inc. 

28 West 44 Strbbt, 

New York 36. N.Y. 

OFFICX OF 

ERIC JOHNSTON, PRESIDENT 

RESOLOTICW 

Whereas, I96O is the 40th Azmlveraary year of Ben Shlyen*8 f

I 

In 

i 

These 

! New 

^ 

'; 

The 

i This 

i 

When I Dipped 

Into the Future 

Far As Humau Eye Could See...' 

!y ERIC A. JOHNSTON 

'resident. Motion Picture Ass'n of America 

HAT does the coming decade promise for the American 

motion picture? Let us look into the future as far as 

human eye can see. 

exhibition, many signs are already on the horizon that 

|iay foretell coming events. Each year scores of theatremen 

ixpress their confidence in the future of our industry by 

livesting substantial sums in new theatre projects. 

pioneers of the Sixties are thinking about the molon 

picture theatre of the future as part of a "community 

Intertainment center." The motion picture house of the future 

i; 

likely to be combined with a restaurant, a bowling alley, a 

llayground and nursery and other facilities for entertainment 

ii order to gain a larger share of the leisure-time dollars of 

jie population that lives within convenient driving distance. It 

pes without saying that suitable free parking space will be 

[rovided for such "entertainment centers"—and two-level parkjig 

will be common where land is at a premium. 

drive-in theatres will be of the year-round all-weather 

pe. providing both indoor and outdoor screens serviced by 

single projection booth. Complete restaurants will be an 

[tegral part of the drive-in of the future. Shopping center 

'eatres may find it advantageous to locate in the center of 

jirking areas convenient to motorists rather than in the more 

kpensive shopping malls. 

Theatre interiors will emphasize patron comfort and connience. 

The choicest locations may introduce movable arm 

airs for improved viewing and greater individual relaxation. 

:ie smaller, more intimate theatres in suburban areas will be 

|e rule rather than the exception as theatres follow population 

isnds to rural non-farm communities outside of the larger 

Sties. Theatre locations will be selected only after a complete 

|arket survey is made of the potential business in a given area. 

The past decade saw greater technical progress in motion 

ctures than at any time since the introduction of sound. 

It is expected that this progress will continue with more 

jeatres converting to 70mm projection for improved picture 

jd sound. The present equipment will be made more compact 

|th the use of transistorized sound systems and, eventually, 

jll be more economical to install, as volume and competition 

Uuce prices. 

use of tape in its several forms still has not achieved 

\i quality of fine color acetate film. Further progress will 

•jme without doubt, but the present state of development does 

>t yet promise satisfactory replacement with electronic systems. 

The future may see a renewed interest in 3-D fihns. requironly 

one film carrying a double image with 

Ji-' 

each customer 

living his own glasses. 

The outlook for the 

j 

U. S. motion picture will be as bright 

successful as the confidence and business acumen of those 

y 

i| managerial positions make it. 

means that our industry, to gain its fair share of 

M entertainment dollar, should adopt the same modern busifl'S 

techniques that other branches of American industry have 

Alfred 

Lard Tennyson 

introduced in order to compete successfully- This covers the 

entire range of production, distribution and exhibition. 

Efficient cost controls should be utilized to bring production 

in on time and within set budgets. It has been said that 

our industry ie pricing itself out of its own market. Excessively 

high negative costs require huge promotional expenses and 

high percentage deals to bring back the first cost—before any 

profit can bring a high-cost production into the black. 

It is recognized that there will always be great risks in 

the creative area of films—where we deal with many intangibles— 

yet a careful supervision of negative costs would reduce 

the losses on non-hits while increasing the profits on hit films. 

In distribution, no less than in production, the future will 

see the introduction of more modern business methods in the 

physical handling of product. A start has been made in centralized 

distribution in the U. S. It is expected this will be 

continued with greater economies achieved in consolidated inspection, 

handling and billing. 

With increasing competition each year in the foreign market, 

greater distribution economies should be introduced, and 

centralized distribution abroad offers a real potential. 

The present trend toward the internationalization of U. S. 

films is expected to develop further, not only in the use of 

foreign locales and foreign stars, but in coproductions with foreign 

partners. 

The American film industry will continue to look to foreign 

markets for a major part of its income, but to do this films 

must be truly international in scope. Many of the present highly 

populated but economically underdeveloped areas of the world, 

such as the Middle East, Southeast Asia and Africa, hold great 

potentials for American films. These areas should be carefully 

studied with a view to increasing the market for L . S. films. 

During the past ten years we have seen changes in subject 

matter treated in U. S. films. To bring back the audience to 

theatres, our films are presenting a wider range of selective 

entertainment. Both the scope and the appeal have been widened. 

I see a trend toward more family entertainment, and this 

is for solid economic reasons. By family entertainment I do not 

necessarily mean films for children—but rather films that can 

be enjoyed by family groups. 

Thoughtful parents today are selecting with greater care 

the film-fare for their children and young teenagers. This is 

all to the good. It is a part of parental responsibility. 

A high percentage of our total audience is made up of 

young people under the age of 20. The industry should never 

neglect this all-important segment of the market. 

The audience response to such fine family films as "Pollvanna." 

"The Adventures of Huckleberry Finn." "A Dog of 

Flanders." "Journey to the Center of the Earth." "Visit to a 

Small Planet," and "Three Worlds of Gulliver" is a heartwarming 

sign. 

We must always remember that the success of the film 

industry was built on providing entertainment for the whole 

family. Family entertainment is still the essential ingredient in 

the industry's lasting prosperity. 

KXOFFICE July 25, 1960 

17

— 

! 

MISTER BOXOFFICE 

By ROBERT F. KLINGENSMITH 

40 years under extraordinary pressures . . . mounting each 

year . . . in the uorld's most fascinating, ever-changing, knockdown-drag-out 

Prince and Pauper industry. 

4H0 months consecutively on the job giving the news of the 

juhulous globe-circling, lights-up motion picture business, its 

genius, innovations, achievements. 

2080 weekly editions {plusi completely up-to-date, factual, 

forthright, progressive. 

Tens of thousands of sections, inserts, stitched pages, inadvance 

pressbook materials, special promotions, reliable and 

valuable service departments. 

This is the achievement of Ben Shlyen, youngster in 1920 

who presumed to believe he was capable of publishing a weekly 

film industry trade magazine and who succeeded beyond his 

dream to reach his goal and. of course, about two score of 

years beyond the imaginations of nianv of those to whom he 

first told his aspirations: his dedication to serve the trade and 

commerce of the motion picture. 

40 years of ups and downs, to be sure, climbing to the 

top, being sold dow-n the river, endeavoring at all times to 

balance intra-industry pressures wliile expounding the merits 

and demerits of product and policy . . this show business and 

. 

many-dimensioned characters. 

its 

40 years a good guy, hail-fellow-well-met. ihoufiluful employer, 

sympathetic friend, gentleman. 

40 years—everlastingly on the job for vou—as publisher 

and editor-in-chief warding off those who would "use" the 

services of his publication, letting those who would attempt such 

skulduggery know through the printed page that such prestige 

"use"' is impossible. 

40 years . . . Can he take it? . . . Yes! 

40 years . . . Does he love it? . . . Yes! 

Friend of, by and for the industry. Ben Shiyen's first consideration 

is the general welfare of this sometimes rewarding, 

sometimes not so rewarding business and its allied and accessory 

fields . . . experience, imagination, paper and ink, these 

are some of his assets and tools—then there's dedication and 

courage. 

Believing that the boxoffice is the pujse of the motion 

picture industry, he named his publication Boxoffice. 

No flourishes, never over-written, spelled out for a singlereading 

digestion of contents, but there in print for a second 

or subsequent look, that's Ben Shiyen's weekly trade magazine. 

Whether swimming with or against the tide, and sometimes 

in dark, deep waters, he has ahva\s surfaced and reached shore 

sometimes with the bends. 

The successes and disa])pointments of the industry also are 

the successes and disappointments of the chronicler and editor 

of the news . . . wear and tear have never been strangers to him. 

A half dozen or more depression periods in the "celluloid" 

industry and in the trade magazine enter|)risc field were weathered 

in the past four decades. 

News reporter in good times and bad, he doesn't pretend 

to have the answers . . . although he proposes and experiments, 

as man does . . . too often bis wise counsel goes unheeded, 

niore's the jiity. 

Reflecting the image of the industry, Ben conies up smiling 

... a fine, friendly smile, loo . . . the expression of a 

The dais when the motion picture industry honored Ben 

Shlyen on his 30th anniversary os publisher of BOX- 

OFFICE. Left to right are Mr. and Mrs. Shlyen, E. C. 

Rhoden, who presided; Arthur H. Cole, dean of Kansas 

City Filmrow and Henry Wilcoxon, actor-producer. 

happy, health) , ()uiet, conscientious, clean-cut business man who 

finds joy and satisfaction in the service he renders to the trade. 

Annual cost to the subscriber is returned in value each 

individual issue of the .52 weekly editions . . . this is by far your 

best investment as a member of the motion picture industry . . . 

your advertising dollar gets more, too; more b\ far . . . ask 

the Audit Bureau of Circulations. 

A tribute to MR. BOXOFFICE is in order . 

. . this is a 

salute from out in the field from one who is close to the business 

end. who knows that our publisher friend is well-respected and 

honored, having more than met responsibilities to subscribers 

and the trade for 40 years. 

Ben Shiyen's character is on record, exposed weekly on 

these pages which have printed intelligcnllv and |)rudently the 

history of the industry. 

Best wishes to Ben . . . may he continue to keep his head 

above water ... the trade needs him HERE IN THE MIDDLE, 

O.N B.\LANCE. as we have come to ex|)ect and a))i)rcciatp. 

Wishing him another 40 is certainly too much of a good thiiif:. 

but we hope he'll be on the job for many years in the future, for 

the motion picture industry has a glorious and interesting future 

upcoming. 

Reail along with Ben, who in modesty would somewhat 

deprecate his 40 years of publication achievement, but acclaim 

Boxoffick's 40th amiiversary . . . Boxoffice, the "preferred" 

trade magazine which is first with the most of the best ... the 

national film weekly with the local impact. 

Again, best wishes, Ben 

ROBERT F. KLINGENSMITH lias bo.-n I'iiul.uicli .-..rrespoiulent for 

BoxoKKicF. since 1927. He is a veteran figure on Filmrow in thai cityij 

and lias been writing about motion pictures for more than four decadetnl 

18 BOXOFFICE :: July 25, 1960

here come the 

r

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c/J^ 

qî^ 

^ 

SriVARJirWaemriifE 

^-M^vi^Yce 

.1

i4 

COLOR by DE LUXE 

CZlNErs/iAScroP£

Murder

PSSI^Ss^ 

2a 

C«n1ury-P*a 

MICHAEL 

. JILL 

SlJOHN 

DAVID 

^ /: 

ARTHUR' 

ONAN 

DOYLE'S 

MfORiP 

)f,- 

CLAUDE 

^ RAINS 

^ FERNANDO 

LAMAS 

IRWIN ALLEN 

Cinemascope 

COLOR by DE LUXE 

.r". 

jf/ 

ACA 

u. 

PRODUCED and DIRECTED t, IRWIN ALLEN 

SCREENPLAY by IRWIN ALLEN .ni CHARLES BENNETT

W^^ D. H. LAWRENCE'S 'W^ W 

Smsmdimm 

CINemaScOPE 

, TREVOR HOWARD DEAN STOCKWELL WENDY • HILLER MARY • • ORE 

HEATHER SEARS %iM by jack Cardiff -Scteenplay by GAVIN LAMBERTandT.E.B.CLARKE

J 

. 

filNGGiiO^. 

Bing's a campus queen... (honest...!J .^^ 

. ^.,- He's singin' up a storm in a dorm! 

1UESD/VWE 

The new teen-age crush! 

^flCOlEMAUREf 

. .!) 

She teaches Bing a thing . . . (ond what things 

m 

J^ 

" ~ 

. 

are

ALAN DON DAN 

LiDD/MURRAY/O'HERUHY 

ONEFbOrlNHELL" 

DOL ORES MichaelS/ Barry COE smrBom/jmTcm/mN spELmTswm boehm 

2a 

C:il\lEM-^5c:C>f=>£ COLOR by DE LUXE CtnlaiyFOM

MARILYN MONROE 

WES MONTAND 

IN 

JERRY WALD S production 

LETS MAKE LOVE 

\' 

Co-starring 

TONY RANDALL 'FRANKIE VAUGHN 

Written for 

tlie screen by 

NORMAN KRASNA •= HAL KANTER 

by 

utUKu L UUlxUK CINEn/iaScopE COLOR by DE LUXE

SUSAN Humm 

hAMES MASON miE NEmHH 

Produced by 

LESLIE STEVENS and STANLEY COLBERT 

D.ec,edbv WALTER LANG 

From the Broadway comedy hit by Leslie Stevens 

QNemaScoPE 

2a

Produced and Directed by HENRY HATHAWAY 

Onen/iaScooE color by DE LUXE

. . 

. 

and 

20th 

will 

keep 

rolling 

'60 and '61

CONGRATULATIONS ON YOUR 40tb ANNIVERSARY 

AS80CZASZD PBODUCEBS, lae. 

World Wide Distribution by 20th Century-Fox 

NOW IN RELEASE 

A DOG OF FLANDERS 

(Color) 

DAVID LADD—DONALD CRISP—THEODORE BIKEL 

FIVE GATES TO HELL 

DOLORES MICHAELS—PATRICIA OWENS-NEVILLE BRAND 

OREGON TRAIL 

(Color) 

FRED MACMURRAY—WILLIAM BISHOP 

THE ROOKIE 

TOMMY NOONAN—PETE MARSHALL 

THE 3rd VOICE 

EDMUND O'BRIEN—JULIE LONDON—LARAINE DAY 

MURDER, INC. 

STUART WHITMAN—MAY BRITT—PETER FALK—DAVID STEWART 

COMPLETED-READY FOR RELEASE 

YOUNG JESSE JAMES 

RAY STRICKLYN—WILLARD PARKER—MERRY ANDERS 

DESIRE IN THE DUST 

RAYMOND BURR—MARTHA HYER—JOAN BENNETT 

FRECKLES 

(Color) 

MARTIN WEST—CAROL CHRISTENSON 

WALK TALL 

(Color) 

WILLARD PARKER—JOYCE MEADOWS—KENT TAYLOR 

IN PRODUCTION 

SQUAD CAR 

SECRET OF THE PURPLE REEFS (Color) 

|)XOFFICE :: July 25. 1960 

31

' 

, 

THE IIVDUSTflY MUST UOTTE 

. . . Td Solve Its Problems 

By SPYROS P. SKOURAS 

President, 20ih Century-Fox 

THERE 

can be little doubt that the 

next two decades will see even more 

revolutionary changes in our industry 

than have come about in the last 20 years. 

As a matter of course, the patterns of 

production, distribution and exhibition will 

be forced to alter to accommodate the 

needs and practices of the Sixties and 

Seventies. 

While our dominant posture must be 

one of confidence, it will take all the 

courage and ability that we and our successors 

can muster to cope with the problems 

of the coming years. 

It will also take a good deal more foresightedness 

than we as an industry have 

traditionally exhibited in the past. For 

what we do now can help shape the picture 

of things to come in the motion picture 

industry. And unless we look ahead 

and try to plan now for the emergencies 

that will surely be upon us before too 

many years roll by, then many of us are 

in for difficult times. 

Later will be too late. We must try now 

to anticipate and prepare solutions for 

the probable and inevitable problems that 

will confront us. 

Turn Liabilities Into Assets 

During the next 20 years, television, 

which has already effected considerable 

alteration in the economy of our business. 

will conceivably present the structure of 

our business with even greater perils. 

It is an absolute necessity for all elements 

of the industry to unite now and 

deal with these looming dangers in the 

mature and intelligent fashion that alone 

can turn the possible liabilities into assured 

assets. 

Foremost among the potentially dangerous 

elements referred to above is pay 

television, of course. Whether we like it 

or not. It is a fact that we must sooner or 

later face. 

I believe that we will all be better 

we take a position on it sooner—and 

off 

if 

that includes exhibition in all its aspects. 

Of course, various production and distribution 

sources w-ithin the industry are 

already heavily committed to toll TV in 

one way or another. But, unless all efforts 

are fused into each other and the industry 

approach' J the problem with a united 

front, the re.s ,;t.s can be disastrous for 

the economic si. dure of the motion picture 

enterprise as e now know it. 

Runaway, unrestr; 3ted toll TV can wreck 

SPYROS P. SKOURAS 

theatrical exhibition as presently constituted. 

Only legal limitations on the 

showing of new featui-e films via pay television 

systems—a five to seven-year waiting 

period would be desirable—can save 

our industry, especially the theatre end 

of it. This would apply to feature films, 

made anywhere in the world, that are 

presented here. 

Make no mistake about it: only a truly 

united industry will be able to effect the 

necessary influence on federal and state 

legislative bodies that will provide the laws 

required. 

Should exhibition be irreparably damaged 

by pay TV, production-distribution 

would also be changed in dire and radical 

ways. 

Only through early—no, immediate— 

and unified action, will toll TV be harnessed. 

Local restrictive efforts, such as 

those planned by Connecticut theatremen 

to combat the proposed experiment in pay 

TV to emanate from Hartford, show an 

admirable alertness and aggressiveness. 

Must Be 

Nationwide 

But such efforts are doomed to failure 

unless they are nationwide in scope, 

backed by the full weight of the entire 

industry, on both federal and state levels. 

And remember this: any innovation that 

results in the decline of the American 

motion picture thereby seriously impairs 

the value of the American film as a worldwide 

instrument that enlightens while it 

entertains—and sells the American way of 

life to the entire world. 

On the other hand, other adaptations 

of television may develop so as to strengthen 

the position of theatres during the 

next score of years. Large-screen theatre 

television, long in the laboratories, will 

certainly become a reality. Our own Eidophor 

system may well be the definitive 

method of bringing large-screen theatrical 

TV to the cinemas of the nation. 

General Electric in this country and 

Philips abroad, are jointly working on the 

problem of making Eidophor commercially 

feasible, at the present time. 

Once Eidophor or a similar system of 

large-screen television begins to operate, 

it will provide theatres with an extra 

, 

dimension of presentation, another weapon 

, 

in the battle for the attention of the 

leisure-time consumer. 

Owing largely to the unforeseen results 

of the consent decrees of the late 1940s, 

production has dwindled and the supply of 

product has become a severe problem for 

theatres. One of the major influences on 

the coming couple of decades will be the . 

continued attempt to provide sufficient 

product for the theatres of the nation. 

At the present time, our own company's 

level of production and our distribution 

flow are determinedly high, to help meet 

the urgent need for continuous, balanced 

, 

programming. 

Increase Overseas Production > 

As announced, this pace will be maintained 

or accelerated in the foreseeable > 

future. Towards this end, our overseas 

production activities are being expanded 

i 

on a stepped-up basis. 

Attempts by exhibition groups to enter 

production—an ironic side-note to the consent 

decrees of a dozen years ago—will, ' 

no doubt, persist and grow, to help fill 

the theatrical-feature vacuum. 

More developed and larger exhibition 

organizations or companies will not only 

continue to explore the possibilities of 

production, if traditional sources fail to 

supply the need, but will hasten the trend 

towards diversification outside of the Industry. 

Ventures into oil, real estate and 

manufacturing enterprises will become the 

rule for both exhibitors and distributors 

large enough to engage in them, rather 

than the exception. 

Before the next twô decades have come 

to an end, some form of governmental participation, 

regulation or support will quite 

possibly have come into being. If we have 

acted together and wisely, there will be 

federal and state limitations on toll TV, 

in the interest of theatrical exhibition and 

production. 

If we have brought our case before the 

public with proper emphasis and en- 

32 

BOXOFFICE July 25, 1980 

J

I 

imple 

I 

I 

Many 

! The 

I 

But 

'.' 

J 

, 

The 

: ekoui-iu- 

ihusiasm. there may also be in force a 

iystem of long-term, low-rate, governmental 

loans to theatres for the purpose 

Df rehabilitation and modernization. 

Government subsidy has been an accepted 

practice in just about every other 

motion picture-producing country. Some 

form of governmental aid may very well 

come to pass here. If it comes into being 

as a measure of foresight, rather than of 

desperation, it can be a most healthy 

source of progress for theatres. 

Whatever the structui-e and changes in 

the industry, during the next two decades, 

showmanship will remain the major element 

in selling to the public. True, it may 

'be a showmanship startlingly different 

from what we have known in the past, but 

it will certainly be in tune with the times 

to come. 

In the past few years, distributors have 

ifound that pictures with strong family 

'appeal almost invariably do more than 

';heii- share of business. We at 20th Cenl;ury-Fox 

have allotted an increasing per- 

|;entage of the yearly production schedule 

',0 films designed to attract the patronage 

')f all members of the family. 

of us believe that this familyiippeal 

factor is more than a temporary 

j)henomenon. If we, as showmen, are able 

bring the youngster and his parents 

:nto the theatre with some regularity, periiaps 

we can rebuild the moviegoing habit 

s a permanent, national feature. 

'Wholesomeness' Good Business 

discovery that wholesome enter- 

'ainment can be good business is hardly a 

Lew one. Every major producer has made 

use of this factor, some more than 

ithers, to bring inspirational and profitible 

entertainment to the public. 

1 

Biblical subjects have consistently pro- 

|ided spectacular proof of this basic fact. 

iThe Robe" and "The Ten Commandlents" 

set new marks for the entire 

idustry to shoot at. Currently, "The Story 

;f Ruth" is attracting considerable family 

(ttention at neighborhood boxoffices. Early 

ii the 1960s, we will present several picures 

of this kind, to be climaxed by "The 

l^reatest Story Ever Told." 

the achievements of the next 20 

iears in general will come about only if 

;iiere is absolute unity among the various 

;lements of the industry. Frankly, prosjects 

for unqualified unity among some 

iJgments of our business seem uneven at 

,iis 

writing. 

While such organizations as ACE prome 

effective collective action towards unijjrsally 

desirable goals, indications of 

|ivisive practices have appeared elsewhere. 

,or instance, the recent, disquieting lack 

jr unity among production sources in pro- 

I'Cting titles and vested interests in litary 

properties announced for production, 

Ugurs a serious breach in the united front 

producers. 

future of our industry holds no 

oblems that cannot be solved by innate 

jdustry goodwill, united resolve, bold aclin 

and creative imagination. 

>XOFFICE July 25, 1960 

Allied & MPTOA to Advocate 

State and National Legislation 

Rspm«t>tlTM a( Natloo*! CxhiMton' Or(miuulion« A(tm 

on Dnift of WKat Ii Tirewl INodirMd and Aucnwnted 

Brookbut Bill;" WIU Urg* Pum|«. 

. 2. «nd 1 ft ibb AM It iBIi t '« W 

-•d*rml Trad* ConiMMiiva, «Mi m fciiifcl 

u«« to iiiliil fc 

ir4«rt for lh« r"V*W o( f*^^ iffM* •» 

PRESIDENT SIGNS FILM CODE; 

SUBJECT TO NINETY-DAY TRIAL 

M'CARTHY SET 

IN DUTIES AS 

FILM AD HEAD 

Three Definitely Named on Code AuHiority; 

Soiory Control Suspended Pending Probe 

W.nn Spl-inI^ G«.—Th. Fiim C.oiir «. jikiwiI M'jndly by Pê•^ 

iPrt Koo.evrll. u an olu-tn' liuinimrnl »ubj..l lo Ihf r^sulu ot a 90- 

.;.v |.r.,l,.n,,;..r-. .,,,.,.,1 'r^.hi,,- r..^,-INi„- ^,^^ ..,.^>r„ ,1,. .~t. :, 

ALL-INDUSTRY UNITY IN SIGHTS- 

JOINT COMMITTEEPLANADOPTED 

Motion Picture Industry 

Coni*t«iice Committse 

Formotioii Suggested 

Pro-am Is 

Five-Point 

Proposed; Groups Are 

Named ior Details 

UNITY COMES TO INDUSTRY; 

JOIN ON PUBLIC RELATIONS 

10 Groups Draft Program 

Outlining Basic Needs 

To Strengthen Films 

A Credo for the Industry 

EXHIBITION IN HISTORIC STEP; 

UNITES IN NATIONAL CONGRESS 

All Segments Are Linked 

In Move to Gain Single, 

Potent Industry Voice 

it'TBtion ajiinnR Uieauelvrc and 

Hi* tiropowd orvanlmUon. 

opemiie uddrww. thr 

pi-csJdenUi >r ox$

Motion Pictures in One Form or Another Will Survive This Turbulent 

Era With Its Insistent Demand That Everything be Changed' 

WHAT S PAST IS PHDLDGUE 

Changes Will Come and Exhibitors Must Be Ready to Meet Them 

By ABRAM F. MYERS 

Allied States Ass'n of Motion Picture Exhibitors 

KN 

inviting me to contribute to Boxoffice's 

40th anniversary edition, the 

editor wisely cautioned me that the 

issue would be dedicated to the future and 

what it has in store for the motion picture 

business. When one has been a close observer 

of the business for so long a time 

as I have, he is inclined to imitate that 

bird that flew backw'ards because it was 

not so much interested in where it was going 

as in where it had been. But if Boxoffice, 

that faithful chronicler of industry 

events for so many years, can resolutely 

face the future without an over-theshoulder 

glance at the past, then surely I 

can fasten my attention on new horizons 

and lorego the luxuiy of reminiscence. 

Luckily I can preface this exploration 

into the unknown with an assertion which, 

like one of Thomas Jefferson's immortal 

truths, is self-evident: That is, that motion 

pictures in one foiin or another will 

survive this turbulent era with its insistent 

demand that everything be changed. The 

presentation of human interest stories by 

players, both itinerant and fixed, on elevated 

stages, round stages and in tavern 

yards, has been a popular form of amusement 

for centuries. The stage and its 

glamorous tradition came from Athens to 

Rome to London to us. The main difference 

between the stage and motion pictures 

is that the happy combination of a 

camera and a projector made it possible 

to record a single performance and reproduce 

it in many places to the delight of 

millions. 

The Theatre Will 

Survive 

Considering the continued popularity of 

the stage through the centuries, who can 

doubt that the presentation of dramatic 

performances will continue as long as 

civilization shall endure? The legitimate 

stage will continue to be with us although 

inexorable laws of time, space and economics 

will prevent it from becoming mass 

entertainment. Therefore, we can safely 

predict that the recording and presentation 

of dramas to the masses will continue. 

Moreover, it is doubtful if a better medium 

than motion picture film can be devised 

for accomplishing this modern miracle. If 

something better does come along, it will 

be a kind of .substitute, performing the 

same function. Hence we are warranted in 

concluding that the production branch of 

the industry not only will survive, but will 

ABRAM F. MYERS 

thrive in our expanding population and 

Up to this point the going has been easy. 

economy. 

, 

The uncertainty that confronts us is not 

whether motion pictures will continue to 

be made, but how and by whom they will 

be exhibited. My devotion to the theatre 

owners is such that I hope in all earnestness 

that the boxoffice recession will pass 

away and that films will continue to be 

exhibited in the theatres. It would be unrealistic, 

however, to disregard the current 

threats to the movie houses, threats that 

grow more ominous as the recession continues. 

The heads of most of the film companies 

are devoted to the business as we 

all know it. They are still standing by their 

guns. But the time may come when their 

stockholders will demand that they seek 

other and more profitable outlets for their 

productions. Paramount is experimenting 

with toll television in Canada and that 

topic dominated the discussion at the company's 

recent stockholders' meeting, almost 

to the exclusion of the company's principal 

business. Twentieth Century-Fox's ebullient 

president recently startled an assemblage 

of exhibitors by telling them that toll 

TV is coming and that they should make 

plans for a peaceful coexistence with it. 

Unless the public soon finds its way back 

to the theatres in profitable numbers, exhibitors 

may wake up some day to find 

that the enjoyment of motion pictures has 

been transferred from the theatres to the 

homes. This statement is made with full 

knowledge of the splendid fight that has 

been waged, and which I hope will continue 

to be waged, to prevent toll TV by 

broadcasting. If that kind of pay television 

ever comes to pass, it will not only 

be ruinous to the theatres, but a public 

calamity, victimizing all the people. The 

latest estimate of the number of television 

sets in use in the United States to come to 

my attention was 52,000,000. If one-half of 

them paid $1.00 to see "Ben-Hur," whether 

on a single showing or on several, the enlue 

production cost of the film could be 

recouped, plus a huge profit, on its first 

uomestic exhibition. 

"A Menace to the Nation" 

It is the amassing of such huge sums in 

a lew hands that makes toll TV by broadcastmg 

a menace to the nation. Those who 

control such a medium can outbid all others 

for films, for the rights to show sporting 

events, for all material for exhibition 

in tiie homes. The inevitable result of the 

licensing of toll TV by broadcasting will 

be the creation of huge monopolies which 

will dominate all entertainment enterprises 

and, perhaps, the dissemination of 

information. As matters now stand, toll 

TV by broadcasting cannot come into being 

on a permanent basis until Congress 

has passed appropriate legislation. But 

the Federal Communications Commission 

can authorize toll TV by broadcasting on 

an experimental basis in a limited number 

of areas, and the theatre owners had best 

oppose such authorizations with all their 

might and main, lest they spell the end. 

Now let us tuni our attention to toll TV 

by cable and see what it portends. Theatre 

men should never lose sight of the important 

differences between the two media. 

Broadcast TV implies participation by, or 

the use of, the nationwide networks, with 

the business concentrated in a few hands, 

with all the disadvantages above pointed 

out. The very nature of this enterprise, if 

it comes, will exclude the theatre owners 

except, possibly, as investors. There are no 

federal restrictions on the right to collect 

by coin box, subscription, or otherwise, 

for programs transmitted by cable. The 

only notable experiments thus far made 

with pay television have utilized this 

method. It was used in Bartlesville and is 

being employed in Etobicoke. If the ti*ansmission 

and reception of programs by this 

method is kept within the boundaries of a 

state, it is difficult to see how federal 

authority can reach it. It is fair to assume, 

therefore, that the first manifestations of 

(Continued on page 66* 

34 BOXOFFICE July 25, 1960

. . and here are two of the big Columbia 

lOltK 

ê^JW^ 

omeone 

e/se's 

nusband 

and 

omeone 

else's 

Mr/fe 

COAST-TO- COAST 

F^'R 

!|JLYJ

ittractions that everyone wîll wânt to' 

I 

"^1/

F 

4\ 

I 

ommg 

\

Bexhibitors 

. . . With An Eye on the Fnlure 

Well-Known Theatremen Present Their Views 

On How Theatres Will 

be Operated, How They 

Will Look, and What the Next Decade Holds 

1. Must Subsidize PrDduclion 

To Insure Product for Future 

By SAMUEL PINANSKI 

Fresiilent, American Theatres Corp. 

LOOKING to the future, one has to 

INput into blueprint form the kind of 

structure that will not only remain in 

style architecturally but will have the 

specifications to insure its physical stability 

and duration for many years to come. 

To this end one must recognize, through 

years of experience, that the motion picture 

industry is the structure we have in mind, 

and its economic soundness is the durability 

we suggest as basically required. 

It is without question an accepted fact 

that today all entitles of our Industry are 

Indivisible. One cannot survive without 

the other. Whether the time has come for 

the accepted channels of production to 

disappear because of diversification by 

these companies, is best left to their stockholders 

to decide. It Is elementary, however, 

that production on a concentrated 

basis, for the specific exhibition of motion 

pictures, is the only survival hope for both 

producers and motion picture theatres. 

Therefore, it must be clear that motion 

picture theatre management must help 

subsidize financing of productions for the 

theatre, thereby giving the production 

companies a guaranteed playoff for bookings 

required to make the cost of producing 

a sound banking venture. 

Competition for the amusement dollar 

today by the various media, and methods 

of seeking the public's patronage, can become 

very confusing and bewildering, unless 

the motion picture industry as such 

concentrates on making the best possible 

product for their theatre customers. The 

potential profits for good motion pictures 

are still very substantial, and being a cash 

business, the making of films should once 

again become most attractive—when and 

if a steady flow of good product is made 

available to be seen in the theatres. 

The motion picture industry has proven 

its ability to be a financially successful 

venture in the past. This is the experience 

today, too, when product of interest to the 

public is shown on the screens. All-time 

records in attendance can be enjoyed currently 

at the boxoffice, even in the face 

of the stiff competition which now exists. 

Therefore, diversification seems to be 

the theory under which many industries, 

including our own, have been operating. 

While this diversification may have been 

lucrative in many instances, there is no 

doubt that unless the diversified Interests 

assumed are related to the entertainment 

field, they will act to divert concentrated 

attention in the amusement business, which 

is needed to reach the fullest efficiency. 

It seems logical, then, to recommend 

that exhibitors should diversify interindustrywise, 

by becoming vitally interested 

financially in the production of motion 

pictures for their theatres. I firmly 

feel that if there is a concentrated, undivided, 

effort in this direction, many of 

the problems freal or imaginary) which 

we are experiencing will lose their importance. 

If we neglect this definite obligation 

to ourselves, we will have no one 

to blame but ourselves. In effect, we are 

being told by competitors for our patrons' 

attention that we are going to lose them 

if we don't continue to give them what 

they seek in the way of diversion. 

To ignore this challenge seems foolhardy. 

The old theory that somebody else 

will take care of the problem for you 

merely results in catastrophe. There is no 

one genius who can take care of your 

interest as well as his own at one and the 

same time. Therefore, it is a job for one 

and all to do in unity. 

Samuel Pinanski Robert W. Selig 

Milton H. London Walter Reade jr. 

If we are imited in our efforts to reestablish 

the motion picture industry to 

its proper position in the financial world, 

then we must combine our efforts unselfishly 

to this end. With these basic principles 

in mind, I am still very optimistic 

as to the position the industry can occupy 

in the future; for in my opinion, it is still 

the greatest kind of therapy that this 

mixed-up world with its emotional stresses 

and strains requires. We know it can be a 

great salesman for our democratic way of 

life throughout the world. 

If the future, therefore, is to be bright, 

as I firmly believe it can be, we must 

concentrate on running our own business 

to the best of our ability, with a proper 

supply of good product which is essential, 

for I still believe the best way to fight 

competition (fair or unfair) is to run our 

own business with our eye constantly on 

the ball. 

BOXOFFICE July 25, 1960 39

— 

2. '...This Is a New MdvIg World 

cryinij far a new style 

of leadership' 

By 

ROBERT W. SELIG 

President, Fox Intermounioin Theatres 

THE 

Future belongs to those who will: 

1. Work 

2. Change 

3. Dream 

4. Research 

5. Fight 

These five admonitions are the credo of 

show business today . . . and tomorrow. 

Five words define what will be. 

In an age and era when the best brains, 

the sound planners and the top evaluators 

cannot accurately foresee the boxoffice acceptance 

of a motion picture, we must 

adopt immediately a set of new methods 

and manners of W'orking. 

Futility and frustration beset all who 

labor in our business today. The old concepts 

of show-selling fail to motivate patronage. 

The archaic ways of doing thin^^'s 

produce no steady hum of our ticket machines. 

The "sit back-and-wait" technique 

begets nothing but red figures. 

For Safe and Sure Future 

So FIVE KEY WORDS — tvork. Change, 

dream, research, and fight — make safe 

and sure the future. 

How? 

Let's take 'em one at a time: 

Work: The span of the theatreman's 

workday is so wide that planned work often 

is not systematized. We fritter away 

the precious hours in nonproductive detail 

becau.se we lack a plan. We are too 

routined because routine is necessary. We 

know we have objectives other than opening 

and closing the theatre. And these objectives 

usually are maintenance, patron 

services and picture-selling. But when a 

plan is lacking, none of these basic goals 

is successfully reached. We spend too 

much time on maintenance, to plan well 

for the execution of the other two. Or, in 

sheer desperation and anxiety over current 

conditions, we throw ourselves fullscale 

into promoting business and fail 

miserably in patron services when business 

arrives. 

Need for Organized Work 

So Work or "hours put in" is not the 

same as "planned work." The organized 

theatre manager is one who charts his day. 

He balances his schedule with judgment so 

that none of the three work objectives 

maintenance, patron services, picture-selling—sTiffers. 

Change Here is where we fail and 

where our future lies most. We are clinging 

to some old notions and concepts held 

across the years. WV do too many things 

historically. We don't challenge the past 

and present. Our advertising, basically, is 

the same as 30 years ago—the same claims, 

exaggerations, misrepresentations and 

cliches. We place advertising unscientifically 

because we don't know any better. 

We simply don't get through—and so 

nothing happens, boxofficewise. We think 

we know what people want. But our methods 

of finding out are nil. They are guesswork 

and theory and practice—because 

we won't change. 

Must Dream 

Up Ideas 

Dream: Byron said; "Dreams in their 

development have breath, and tears, and 

tortures, and the touch of joy." But we 

don't dream. We do everything else but. 

That is why oui- theatre fronts look much 

the same as ever. Our advertising is commonplace 

by sameness. Our operational 

methods creak with age. If we dared to 

dream, the competitive elements of convenience, 

excitement and novelty would 

not have left us far behind. 

Research: Our research is in our own 

minds. "He who thinks he knows, but 

doesn't know, is doomed." Never before did 

an industry need as now the benefits of 

full-scale, motivational research. Opinions 

in our business are formed by guesswork, 

rumor or a curbstone interview with 

three people. When patrons don't show up, 

we know all the reasons, but all the reasons 

seem to be wrong. Uniess and until 

the motion picture industry finds out the 

whys and wherefores of what the public 

wants, in what form the public will buy 

it. 

and by what means or media the public 

will act, then the future most assui-edly is 

insecure. 

Fight: The chip is on the shoulder, but 

Freedom of the Screen 

If the iiiolion picture industry is to cringe 

every time the finger of criticism is pointed 

at it. it might well have stayed in its garb 

of "the infant industry." by which name it 

was known for a quarter century, h was still 

in that stage, when the magic of sound 

< brought to it. incidentally, by the Warner 

brothers) gave it voice; and with that voice 

came maturity. A maturity that lifted the 

limitations of the infant era and gave fidl 

life 

to what otherwise would have been a decadent 

inilustry. 

The motion picture has a voice and, under 

the Constitution, it has the right to u.se it! 

That same press which is critical of any 

moiiiin picture which dares to differ with 

what it deems its political or other ideologies, 

would fight to the death for its own right 

of free speech. That press does not have a 

fear that a vast part, or any part, of its 

reading public may differ with its editorial 

not too many knock it off. We stand by as 

hangdogs in the community eye. We are 

censured, legislated against, discriminated 

against, pushed and pulled by our many 

publics. Yet, when the call to arms is 

sounded, too few show up. And some of 

those few come without their weapons. An 

industry of the strength and potential of 

ours must be a fighting force. The "everything 

bad will go away" philosophy negates 

the WORK. CHANGE. DREAM and REour 

future. 

SEARCH steps leading to 

So. WHAT IS OUR FUTURE? 

It's good. It could be bright. But only 

the Five Elements are underpinning us. 

if 

The producers know there is no guaranteed 

market for their pictures, despite 

production values, story and stars. The 

distributors know high terms are no assurance 

of success, for 60 per cent of nothing 

is still nothing. And exhibitors know 

that all the promotional tricks, presentation 

wonders and artistic appointments do 

not a boxoffice picture make. 

What the Future Requires 

What we do about our future is this: 

GRAPPLE TOGETHER the five elements 

of success— WOfiif. CHANGE. 

DREAM. RESEARCH and F/GHT—and 

mold them into a format for Tomorrow. 

Take each, expand it. nurture it, let it 

grow into a Master Plan. Cast off the 

'''oak of many yesterdays. This is a New 

Movie World—crying now for a style of 

leadership that coordinates, harmonizes, 

energises a stimulating force in an industry, 

which, if left to itself, will soon become 

neutralized in conflict with one another. 

precepts or concepts; it does not, in fear, 

advocate that its colleagues stick strictly to 

publishing colored comic sections. 

The motion picture was founded as an 

entertainment medium. Entertainment still is 

its primary function. But that does not mean 

that it cannot be informative, enlightening 

and thought-provoking as well. If it had adhered 

strictly to the boy-meets-girl formula, a 

great many of its finest productions would 

not have been made. If it were to stay 

completely out of the realm of the provocative, 

it would dwarf its future growth. 

The industry owes much to those men 

within it who have had the vision and courage 

to do that "something different" which 

has caused it to progress. .\nd to itself the 

industry owes the right to fight for its freedom— 

from fear. 

BEN SHLVEN in Boxomci: 

June 5, 1943 


TO: 

EXHIBITORS EVERYWHERE 

PROM: 

PARAMOUNT PICTURES CORPORATION 

We believe there is no 

more fitting way to affirm 

our faith in the future of the 

motion picture industry 

than the presentation of 

the latest news about 

Paramount' s businessbuilding 

production 

program. 

i^gon^ 6Jx£;6x*v 

Vice President in Charge of Worldwide Sales

FOR SUMMER RELEASE 

THE RAT RACE 

PSYCHOn^ 

Alfred Hitchcock 

THE BELLBOY 

A series 

TARZAN 

'" 

MAGNIFICENT 

MMIMMHVNIMn«PliPWP«MM«NMNIMNM«aH«M^^ 

1

lacing to tremendous grosses everywhere! 

• 

Ir Curtis Debbie Reynolds in The Perlberg-Seaton Production of Garson Kanin's "THE RAT RACE" co-starring Jack Oal

AM) COMING YOUR WAY SOON 

Ray Stark's production of 

THE WORLD OF 4 

suziewongI 

Starring 

William Holden 

Nancy Kwan 

Technicolor® 

Perlberg-Seaton's production of 

THE PLEASURE H?s COMPANY 

starring Fred Astaire, Debbie Reynolds, Tab Hunter, Lilli Palmer. Technicolor® 

Hal Wallis' production of 

ALL IN A WORK^ 

NIGHT'S 

starrina starring Shirlev Shirley MacLaine, Dean Martin. Technicolor® ^^^^^^ 

Perlberg-Seaton's production of 

THE COUNTERFEIURAITOR 

starring William Holden, Lilli Palmer Technicolor® 

AND ONE OF THE MOST EAGERLY-AWAITED 

MOTION PICTURES OF OUR TIME! 

Pennebaker Productions' 

ONE-EYED JACKS 

stirring Marlon Brando and Karl Maiden, co-starring Katy Jurado 

Directed by Marlon Brando. Technicolor® 

W&TCH FOR THE INDUSTRY'S BIG NEWS... Ir

F1.0 

EODPCT 

IHI ^ 

IL^ iJL>^

3. The Prablems That BbseI Us 

... as we enter the Sixties 

By MILTON H. LONDON 

Preiident, Allied Theatres of Michigan 

HNVITING an independent exhibitor to 

prophesy the next decade of exhibition 

is indeed asking the blind to lead the 

blind. Obviously anyone having a reliable 

crystal ball is now prospering in some 

field of endeavor more lucrative than operating 

motion picture theatres. The prosperous 

era of expanding economy often 

called the Fabulous Fifties will be bitterly 

remembered by many exhibitors and exexhibitors 

only as the Fatal Fifties. For 

example: of the 165 motion picture theatres 

which existed within the city of Detroit 

in 1950. 114 are now closed and out 

of business! 

What do the Golden Sixties promise for 

exhibition? At the moment the outlook is 

discouraging, not only for exhibition but 

for the entire motion picture industry. 

Let us hope that this is only the dark 

before the dawn. 

It Is safe to assume that many theatres 

will thrive in the decade ahead. After all, 

entertainment existed before history. The 

population explosion and the tremendous 

increase in leisure forecast an entertainment 

boom in the Sixties. For many theatres 

in the suburbs of metropolitan areas 

the best boxoffice and attendance records 

are yet to be written. These theatres will 

prosper because of fortunate location rather 

than by the astuteness of their owners. 

They will have little competition because 

new theatre construction Is limited by 

exorbitant cost and the uncertain future 

of the motion picture Industry. Yet this 

will be of small comfort to the many more 

theatres which are doomed to extinction 

unless aid Is quickly forthcoming. 

The 1960 census will point up a historic 

.shifting of population from rural to urban 

areas and from cities to suburbs. This 

trend will certainly continue In the Sixties 

Since theatres cannot follow their patrons, 

attendance will continue to decline In 

rural, small-town and big-city neighborhood 

situations. Most of these theatres are 

caught in an inexorable squeeze between 

rising costs of operation and declining patronage. 

Add to this an acute shortage of 

product and the future seems hopeless. 

Fewer Movies Will Be Produced: There 

is nothing on the horizon to Indicate an 

early reversal of the factors which have 

been Inhibiting production. The policy of 

.scarcity will prevail Just as long as it appears 

that larger and larger profits can 

be extracted from fewer pictures, fewer 

theatres and fewer patrons. Only time and 

the law of diminishing returns will dispel 

this illusion. 

Roadshows: The early Sixties should see 

the rise and fall of roadshow engagements. 

In the long history of our Industry only a 

few productions have been of a calibre 

which would justify a hard-ticket, reserved-seat 

policy. Curtailed production 

will certainly result in even fewer outstanding 

attractions in the future. The 

public will not long continue to buy 

mediocre entertainment at inflated prices 

just because availability to the patron is 

restricted. 

Pay TV Is Pie in the Sky: The fantastic 

potential market visloned for pay TV in 

the Fifties will prove to be illusory and 

without substance in the Sixties. A basic 

fallacy is apparent in the attempt to sell 

pay TV as a home motion picture theatre. 

The terms "home" and "theatre" are contradictory. 

The human race is gregarious; 

theatres fulfill a basic need to "go out" 

and to "share experiences" which can 

never be realized at home. Even the terms 

"pay" and "TV" are contradictory to the 

American public: why pay for something 

which is now free? Would people pay to 

eliminate advertising from newspapers and 

magazines? Few people will pay to eliminate 

commercials from television. 

Theatre Business Will Never Be the 

Same: Show business as we knew it is 

rapidly disappearing and theatre business 

in the Sixties will be quite different than 

it was in the preceding decades. Significant 

changes are in process. 

Emphasis on Advertising-Promotion: 

The behavior patterns and the moviegolng 

habits which were the foundation of our 

industry have been Irrevocably destroyed. 

The loss of automatic, regular attendance 

makes tremendous advertising and promotion 

expenditures Inevitable. Cost of production 

will become subordinate to cost of 

advertising during this decade. Advertising 

emphasis will shift from the dwindling 

captive audience within the theatre to the 

vast potential audience available through 

promotions In the mass media of newspapers, 

radio and television. The cost will be 

prohibitive for any one theatre and cooperative 

advertising campaigns will be a 

necessity. 

Multiple First Runs— Boon and Bane: 

The growing Importance of Suburbia in 

the Sixties plus the necessity of cooperative 

advertising campaigns will speed the 

acceptance of multiple first runs in the 

metropolitan areas. This will be a boon to 

the few fortunate theatres which will benefit 

and a bane to the larger number of 

remaining subsequent runs whose survival 

will be made even more precarious. 

Survival by Subsidy in the Sixties?: 

By what means can the small -town and 

city subsequent-run theatres survive the 

storm? What hope can be offered to the 

victims of population shifts, product shortages 

and the obsolescence caused by a 

changing Industry? 

Perhaps the time has come to advocate 

subsidy. Perhaps a change of Image must 

be projected. The public must be awakened 

to the fact that a theatre is a community 

asset and that the continued existence of 

the theatre is a community responsibility. 

The time has long passed when governments 

can be permitted to regard theatres 

as fat cats to be skinned, and misguided 

crusaders can be allowed to consider theatres 

as convenient scapegoats for the sins 

of society. Those communities which have 

already lost their theatres are bitterly 

aware of how false these once popular 

images were. 

Just visualize what happens when the 

marquee lights are turned off for the last 

time: 

• The entire commercial area becomes 

blighted: activity Is replaced by apathy; 

business stagnates. Vacant stores invariably 

surround closed theatres. 

• The supervised "teen" movie date on 

Friday nights becomes a petting party in 

a secluded lovers' lane. 

• On the long Saturday afternoons, 

children seek mischief in the streets and 

alleys because there is no Kiddie Matinee 

to attend. 

• On Sundays, one more means of family 

activity has disappeared: one more tie 

of family unity has been broken. 

A closed theatre is a community tragedy: 

a stark symbol of a disintegrating 

society. 

Communities should realistically face 

the problem and contribute to modernlzine 

and maintaining their theatres. Congr"«- 

has already taken several steps In the 

right direction by removing admission 

taxes and by exempting theatres from 

"linlmum wage regulations. Many mo'-° 

steps remain to be taken: 

• Local governments can aid by reducing 

property taxes on theatres, by 

eliminating any remaining vestiges of the 

archaic admissions tax. and by modifying 

burdensome theatre regulations. 

• Shopping areas can and should sponsor 

the Saturday matinees. Twenty-five 

merchants contributing but ten dollars 

'Never before in our history have 

we had so many films of bloekbuster 

potential completed, in work and 

in preparaZXOn, 

-ARTHURB.KRIM/ president, united Artists

PKE-SOLD PRUPbK MtS . . . BUi

aamariiHLîMi^ for 60 61 62 

gm^j-Hi 

A MATTER OF 

CONVICTION 

starring Burt Lancaster • Shelley Winters • Dina 

Merrill • Directed by John Frankenheimer • Produced 

by Pat Duggan • Executive Producer Harold 

Hecht • A Hecht-HIII-Lancaster Presentation • From 

the novel by Evan Hunter 

ELMER 

GANTRY 

Eastmancolor • Starring Burt Lancaster • Jean 

Simmons • Dean Jagger • Arthur Kennedy • Shirley 

tones-' Patti Page • Directed by Richard Brooks 

Produced by Bernard Smith • From the novel by 

Sinclair 

Lewis 

INHERIT 

HE WIND 

iStarring Spencer Tracy • Fredric March • Gene 

Kelly • Florence Eldridge • Dick York • Donna 

Anderson • Paul Hartman • Produced and Directed 

!)y Stanley Kramer • From the play by Jerome 

l^wrence and Robert E. Lee 

MESSALINA 

'olor • Widescreen • Starring Gina Lollobrigida 

-rom the novel by Jack Oleck 

ijB^^ 

APPLE PIE 

BED 

starring Maurice Chevalier • Prod, and Dir. by 

Jean Negulesco • From Flora Sandstrom's novel 

"The Midwife of Pont Clery" 

EXODUS 

Technicolor • New Panavision-70 • Starring Paul 

Newman • Eva Marie Saint • Sir Ralph Richardson 

Lee J. Cobb • Peter Lawford • Sal Mineo • John 

Derek • Produced and Directed by Otto Preminger 

From the novel by Leon Uris 

INVITATION TO A 

GUNFIGHTER 

Directed by Paul Stanley • Produced by Stanley 

Kramer • A Stanley Kramer Production 

Â 

MY GLORIOUS 

BROTHERS 

Directed by Richard Fleischer • Produced by 

Stanley Kramer • From the novel by Howard Fast 

^^m 

A RAGE 

TO LIVE 

Produced by Walter Mirisch • A Mirisch Company 

Presentation • From the novel by John O'Hara 

FIRST TRAIN 

TO BABYLON 

starring Gary Cooper • Dir. by Michael Anderson 

Executive Producers George Glass and Walter 

Seltzer • A Pennebaker-Baroda Production • From 

the novel 

by Max Ehrlich 

IRMA 

LA DOUCE 

Produced and Directed by Billy Wilder • A Mirisch 

Company Presentation in Association with Edward 

L. Alperson 

ONE, TWO, 

THREE 

Produced and Directed by Billy Wilder • A Mirisch 

Company-Billy Wilder Production • From the play 

by Ferenc Molnar 

ROMAN CANDLE 

\ Mirisch Company Presentation From the 

iroadway play by Sidney Sheldon 

SERGEANT PIKE 

An Edward Small Production 

633 SQUADRON 

Produced and Directed by John Sturges 

A Mirisch Company-Alpha Production 

TARAS BULBA 

'reduced by Harold Hecht • An Avala Films Prod. 

rem the classic by Nicholai Gogol 

THE ALAMO 

Technicolor • Todd A-0 • Starring John Wayne 

Richard Widmark • Laurence Harvey • Frankie 

Avalon • Linda Cristal • Richard Boone • Produced 

and Directed by John Wayne • A Batjac Production 

THE APARTMENT 

Panavision • Starring Jack Lemmon • Shirley 

MacLaine • Fred MacMurray • Directed by Billy 

Wilder • A Billy Wilder Production • A Mirisch 

Company Picture 

THE FACTS 

OF LIFE 

tarring Bobe Hope • Lucille Ball • Produced and 

irected by Norman Panama and Melvin Frank 

Parkwood Enterprises Production 

^Sn ^^^M 

THE FINAL 

DIAGNOSIS 

Produced by Stuart Millar 

Arthur Hailey 

From the novel by 

THE GLADIATORS 

starring Yul Brynner 

An Alciona Production 

Koestler 

Directed by Martin Ritt 

From the novel by Arthur 

THE 

HUSTLER 

reduced and Directed by Robert Rossen 

le 

novel by Walter Tevis 

From 

THE JOYFUL 

BEGGAR 

(THE STORY OF ST. FRANCIS 

OF ASSfSfJ 

Directed by Michael Curtiz • Produced by Plato 

and Spyros S. Skouras • A Triton Pictures Corpora-

KISS OFF 

starring Spencer Tracy • Sophia Loren • Directed 

by Garson Kanin • Produced by Carlo Ponti and 

Marcello Gerosi

4. Hdw TomDrrow's TheatrE Will Lnnk 

By 

WALTER READE 

President, Walter Reade, Inc. 

THE 

theatre of the future will encompass 

philosophical as well as physical 

changes. Actually, the two go hand 

in hand. I think it is necessary to analyze 

the status of motion picture theatres in the 

community today in order to determine 

wnat they will be liKe m the future. Our 

business has principally become a weekend 

business. Midweek matinees aie virtually 

nonexistent; live road shows, which in the 

past provided a considerable income lo 

those theatres equipped to handle them, 

no longer exist; habit attendance, whereby 

families went to see a picture at least 

twice a week, is a thing of the past. Today, 

people buy the show. If a film appeals 

to them, they come in greater numbers 

than ever before. If it doesn't, they don't 

come at all. 

Must Have a Community Tie 

Accepting this, it seems to me that our 

major emphasis must be placed on incorporating 

the theatre into the community 

life of the town. It should become a meeting 

place for women's clubs and civic organizations; 

it should be a fountainhead of 

cultural activity for the town; it should be 

a place, not only where motion pictures 

will be shown or legitimate theatre presented, 

but where public issues are discussed 

and debated, which civic organizations 

will use for fund raising, where guest 

speakers will give lectures. Attendant attractions 

will include art exhibits, a hi-fi 

music room, sculpture displays, and other 

cultural attractions. It should, in a word, 

be an attractive edifice designed to accomodate 

great numbers of people for 

virtually unlimited purposes. 

In order to substantiate this philosophy, 

there will be dramatic physical changes. 

These would include such features as: 

1. Circular construction. There's no reason 

theatres have to be oblongs or cut-off 

triangles. A round auditorium would give 

more patrons good seats. 

2. No balcony. Whether it's a theatre or 

store, people don't like the idea of walking 

up or downstairs when they spend their 

money. 

Auditorium Without Center Aisle 

3. No aisles. Center aisles are disturbing. 

There would be enough space between the 

rows to make them unnecessary. 

4. Medium size. Over 1,500 seats is too 

big for people to get a real experience 

from the screen. Under 900 is too small to 

pay for the investment. The ideal would 

be in-between. 

5. Living-room seats. They should be 

deep and comfortable and not all of them 

pointed directly at the screen. There 

should be small groups of chairs so you 

don't seem to be part of a mass audience. 

The ideal theatre would also include 

party rooms, restaurants, bars and meet- 

. . . "there will be dramatic physical change." 

ing rooms, as well as the best sound and enough to bring this about, it will once 

projection equipment. We should use again make theatregoing an event that 

everything that will contribute to a total cannot be duplicated any place else and 

movie experience. will, therefore, result in deserving financial 

If we are wise enough and daring rewards. 

5. DrivG-In Theatre of the Future 

Td Play Fuller Cammunity Role 

By ROBERT L LIPPERT 

Chairman of the Board, Slectroyision, Inc. 

drive-in theatre of the future 

THEwill realize the culmination of present 

trends in which drive-ins are becoming 

ever more closely integrated with 

many other community activities. 

In the early days, drive-ins were usually 

located on open land outside of towns, or 

midway between two communities. During 

tne post-war boom many communities 

have grown outwards in all directions and 

most drive-ins are now surrounded by 

homes or commercial developments. With 

greater acceptance of drive-ins, new theatres 

have frequently tended to be built 

inside cities themselves, close to their 

customers. 

Thus, the once isolated drive-ins now 

have to play a new role in community 

life, catering to new needs, and cooperating 

with other businesses. 

Notable is the trend toward combining 

drive-ins with recreation centers and/or 

shopping centers. Merchants have found 

that drive-ins become focal points of community 

activity, attracting customers to 

their stores. Many drive-in operators are 

using their surplus land to build shopping 

centers themselves, for the fact that 

drive-ins operate only after sundown allows 

them to use their space for parking 

during the busy daylight hours. Likewise, 

night-time businesses benefit from the 

large drive-in audiences. 

My feeling is that drive-in operators 

will tend more and more to diversify their 

activities by taking an active part in developing 

their own shopping centers, 

largely leasing to merchants, but in some 

cases operating businesses themselves. The 

trend toward making the drive-in a part 

of a full-scale recreation center is already 

evident, and this expansion will continue. 

Bowling alleys are an important aspect of 

this development, but trampoline courts, 

miniature golf courses, kiddielands and 

similar recreational businesses will also be 

important sources of new revenue. 

As far as new construction is concerned, 

it is likely that the day of the small drivein 

is past. New projects will probably 

largely range between 1,000 to 2,000 cars, 

depending on the drawing area. Mammoth 

drive-ins with multiple screens will become 

more common as the population 

grows. 

More imagination will be shown in supplying 

supplementary recreation for children 

within the drive-ins themselves. 

Snack bar facilities will continue to expand, 

tending to provide more complete 

looa laciiiues, incluaing food to be taKen 

..uine by the customers. 

All mese developments will give the 

unve-in theatre greater respect in the 

community and increase the responsibility 

01 the exhibitor toward other businesses 

and community activities. Many are already 

lending their facilities to churches 

lor Sunday morning services, for instance. 

In the future drive-ins will tend to take 

an ever greater part, politically, economically 

and socially in the activities of their 

towns. 

As a result of all these developments in 

the future, the outlook for drive-ins is 

perhaps the brightest in the exhibition 

field. Enjoying widespread customer acceptance 

in spite of competing attractions, 

and diversified for a solid economic foundation 

the drive-in will be attractive to 

investors and profitable for exhibitors for 

a long time to come. 


6. THE ART THEATRE 

' 

. . . fills a cammiinal need' 

By IRVING M. LEVIN 

Diviiionol Director, San Francisco Theatres 

LDOUS Huxley's dour prediction in 

•'Brave New Worlds" about "feelies" 

being the film of the future is already 

postdated by the various "tantalizers." 

"tinglers" and "teasers" that currently 

gimmick-up the motion picture 

marketplace. However, it is happily evident 

to many of us that more substantial benefits 

are present for the film world. The 

"Art Theatre," burgeoning since World 

War II from only 12 showhouses playing 

unusual, special and foreign films consistently 

to more than 550 currently, is certain 

proof of the fertility of this field. 

Warning to 'Adventurers' 

With the inevitable maturing of film audiences 

as the country's level of education 

and appreciation broadens, the "Art Theatre" 

fills a communal need. This growth, 

too, has also been along more pragmatic 

levels. The mass movie audience having 

deserted to other media deprives many 

former subsequent-run theatres of their 

old fan-following. Perforce, numerous exhibitors 

have moved into the "art field." 

This is where I am inclined to call warning 

to anyone venturing into that intriguing 

area. The problem, however, is the 

same that has faced the exhibitor from 

the beginning—how to maintain the consistent 

showing of quality film? With the 

influx of numerous pictures from abroad, 

the exhibitor must sustain a high quality 

of programming, that, so far, has been 

well mainained by most "Art Theatres." 

If the merit of the foreign film in these 

specialized theatres is allowed to sink, the 

level is lost. Audiences must be continually 

offered cinema that lifts upward in value, 

content and artistic achievement. This 

movement of taste must be continually 

ascending to bring the greater appreciation 

into play. Let second-rate films from 

abroad play in the remaining conventional 

showhouses. where they may be exploited 

to some advantage, but maintain standards 

in the "Art Theatre." 

Offers Traffic Conveniences 

These "Art Theatres"—usually in off- 

Main Street sections—being considerably 

more intimate, are able to take on a trim. 

well-groomed appearance as operational 

costs are lower. Also, travel is not the 

problem that it is in the downtown areas 

and often patrons may walk to its doors 

rather than fight the parking problem. 

With the "la Nouvelle Vague"—the New 

Wave—a potent film -making factor not 

only in France, but a future aspect of the 

cinema all over the world, an interesting 

supply of product promises for the "Art 

Theatre." Any number of young, creative 

directors and writers of film are coming 

into production over the globe. They make 

pictures long on freshness and originality 

and considerably shorter on budget. 

Striking examples among these, whether 

they are "The Cousins" and "400 Blows" 

from France or are "Jazz on a Summer's 

Day" or "The Savage Eye" from the United 

States, are surely the sort of film fare to 

do the work of bringing audiences upward 

in their appreciation and entertainment. 

The "Art Houses" that came into being 

with the Italian film Renaissance, then 

called "neo-realism." take on stature and 

strength now as it rides in with the "New 

Wave." 

An example of (he informal Art Theatre— the Hill Thcotre, Ccrmel, Calif. 

A PASSPORT 

TO INTERNATIONAL 

ENTERTAINMENT 

BY MUNIO PODHORZER 

President, Casino Film Exchange, Inc. 

yERY few, indeed, are the exhibitors 

whose business is so good that there 

is little room for improvement. Yet, 

while today's exhibitors worry about competition 

from TV and complain of a shortage 

of product, too few have given any 

thought to the question of whether they 

reach all of the potential audience in their 

community. For had they done so, they 

would soon realize that at their very doorsteps 

there is a practically captive audience 

which, if approached correctly, could 

provide the margin between operating at 

a loss and breaking even, between breaking 

even and making a profit. 

Who comprises this audience? First of 

all the large foreign-language-speaking 

section of our population. Of course, there 

are theatres in the major cities that play 

only Spanish, Italian or German language 

films geared to attract this audience. It is 

interesting to note that in 1959 there were 

over a million people patronizing the theatres 

showing German language films, 

mostly without subtitles. However, these 

theatres are very limited in number, exist 

only in the cities with the densest concentration 

of foreign language-speaking population 

and, therefore, reach only a small 

minority. In the last 15 years, hundreds of 

thousands of new immigrants have swelled 

the ranks of the various nationalities that 

make up our population. The new'ly arrived, 

as well as the old-timer, is anxious 

for a continuous link with the "old" country, 

with his mother tongue. 

Just as important as the above is the 

fact that the general American public is 

today eager to see foreign lands, to be 

entertained by foreign performers, to be I 

charmed by strange costumes and thrilled 

by unusual sights. Never before have so 

many Americans traveled so far; as tourists, 

as members of the armed forces, on 

government missions or personal business. 

To them, and to the many others who 

have stayed at home, foreign films are a 

welcome bridge to the places that they 

have lived in or would like to visit. 

The foreign-language theatre.s. because 

of their limited numbers, and the so-called 

"art houses." because of the specific character 

of the product they show, regardless 

of whether the emphasis is on art or on 

sex. can reach only a very limited audience. 

The neighborhood exhibitor, on the 

other hand, by instituting regular showings 

of foreign films every two or four 

weeks depending upon the size of his audience, 

is in a position to satisfy this 

audience's interest and, at the same time, 

increase his revenue. His slack evenings 

during the week or his weekend matinees 

can be turned into profitable specialty programs 

that will bring to his theatre a new 

audience. 


m. 

The Mission That Became a Fortress- 

The Fortress That Becarne a Shrine 

mil^ 

MMMI® 

PRODUCED INTODD-AO 

JOHN WAYNE • RICHARD WIDMARK • LAURENCE HARVEY 

• 

CO STARRING ,.0 FRANKIE AVALON 

PATRICK WAYNE • LINDA CRISTAL-JOAN O'BRIEN 

CHILL WILLS • KEN CURTIS • CARLOS ARRUZA • JESTER HAIRSTON • AISSA WAYNE • 

AND GUEST STAR RICHARD BOONE 

EO AND 

DIRECTED BY 

JOHN WAYNE 

ORIGINAL SCREENPLAY 

BY 

JAMES EDWARD GRANT 

MUSIC COMPOSED AND CONDUCTED BY DIMITRI TIOMKIN 

IN rECHNICOLOR*- / A BATJAC PRODUCTION RELEASED THROUGH QQ

THEATRE OWNERS OF AMERICA. INC. 

1S01 BROADWAY • NEW YORK 36, N. Y. • LONGACRE 3-6238 

Office of the President 

Albert M. Pickus 

Mr. Ben Shlyen 

Publisher and Edit or --i-n- Chief 

Boxofflce MaK;azlne 

825 Van Srunt Blvd 

Kansas "ity 2l\., Mo. 

Dear Ben* 

On the occasion of Boxoffice ^'âgazine's lÔth Anniversary, 

may extend to you and your associates, both personally 

and in behalf of all members of TOh^ sincerest and heart- 

-^ 

iest congratulations, and best wishes for at least another l\.0 

years of progress. 

The Trade Press of our industry is invaluable to our 

progress and welfare, and Boxoffice has been traditionally a 

leader in providing t hg intelligent leadership in this field. 

You and your associates, through your magazine, have always 

£ivn us a ready platform from which to espouse our ideas, a 

friendly assist in reporting our activities, and a particularly 

effective helning hand in assessing our problems and providing 

guidance t*" rough your editorial columns. 

Without a Trade Press, as po wonrierfuly exemplified 

by Boxoffice, we in exhibition would have our voice reduced to 

a whisper, and would be half blind and half deaf to what is 

transpiring in our industry. This is why, on Boxoffice 's i;Oth 

Anniversary, we are so pleased to have this special opportunity 

to both say thanks and to wish you well in the years ahead. 

With k indPiSt personal regards. 

Sincere 

AJ:'lP;af President 

• 

5^ 

BOXOFFICE :: July 25. 1960

I 

economical 

i 

' 

ways 

I 

back 

THE FUTURE IS AS BRIGHT 

AS IT WAS 40 YEARS AGO 

By 

ADOLPH ZUKOR 

Chairman of the Board, Paramount 

III"' 

iir-'ORTY years ago, when Boxoffice had 

its beginning, I had been in the motion 

picture business for about 12 

years. I became associated with the then 

infant industry because I saw a tremendous 

future in films as a medium of communication, 

entertainment and education, 

as well as the basis for a great industry. 

In 1920, I was just as enthusiastic, optimistic 

and excited as I was when I started; 

and now, 40 years later, that enthusiasm, 

optimism and excitement have not diminished. 

I see as bright a future today as 

I did when I first saw flickering images on 

a screen and decided to cast my lot with 

that new source of entertainment. 

Must Keep Abreast of Times 

I make that statement with a certain 

reservation. The future will be as bright 

as it was 40 years ago, provided all segments 

of the industry keep abreast of 

changing times, meet new approaches in 

advertising and promotion, study trends 

and tastes and advance with progress. 

Show business never stands still. And this 

industry will be as different ten years 

from now as it was ten, 20, 30 and 40 

years ago. Tastes and habits change and 

show people's thinking must change with 

them. 

The attendance problem facing the industry 

today, however, is tied up to a large 

extent with population growth. The natural 

assumption is that, as population 

grows, the number of potential theatre 

patrons increases. That is a fallacy. In 

rural and outlying areas, the people must 

drive to business centers, whether neighborhood 

or downtown, to attend a theatre. 

This creates parking problems and parking 

costs, plus other expenses such as 

baby-sitters and admission prices. And 

more and more people are moving away 

from the cities and into residential and 

suburban communities. 

The Competition of TV 

For those reasons, it has become more 

for people to remain at home 

and watch television. Unless we can devise 

and means to bring those citizens 

to the theatre, the mere fact that 

there are more people in the nation does 

not mean that there are more theatre patrons 

to attract. In a sense, it means there 

are more people who will remain at home. 

Forty, thirty and even twenty years ago, 

people went to the motion picture theatres 

out of habit. Today they shop. It takes a 

mighty good picture—a big picture—to 

ADOLPH 

ZUKOR 

. . . Looking Ahead at 87 

drag the average family away from their 

arm chairs and divans. It takes a combination 

of an excellent story, a strong cast, 

fine direction and great production values 

to compete with living-room entertainment. 

And even then, showmanship must 

be exerted in order to whip up the wantto-see 

interest. 

Formula Must Be Found 

A formula to bring the so-called lost 

audience back to the theatre in the numbers 

that once existed is our principal 

challenge today. The challenge will be with 

us until the formula is found. 

I have been reading in the tradepress 

about exhibition interests going into production 

to ease the product shortage. I 

am wondering if such a venture will attain 

the desired results. Proponents of the 

idea may be mistaking the need for quantity 

for the need for quality. If they can 

succeed in achieving both, I am highly in 

favor of their efforts and goals, but can 

they acquire the necessary talent to produce 

the pictures and the stars to appear 

PARAMOUNT SERVICE 

\X'HEN an exhibitor books a 

Paramount Picture he's booking 

the services of hundreds of advertising. 

piiblicitY, exploit.ition and accessory 

cxpetts. 

The exhibitor in the smallest town 

gets thcsefviccsof oncof the highcs 

paid advertising dcpartr 

LOOKING 

AHEAD FOUR 

DECADES AGO 

When Boxoffice 

was founded four 

decodes ago, 

Adolph Zukor's 

company ran this 

advertisement in 

the 

tradepress, 

an ad which expressed 

an enthusiasm 

for motion 

pictures and 

his 

company 

which the industry 

veteran holds 

to this day. 

in them? Can they develop new stars and 

talent? I hope they can. But it should be 

realized that the reduction in the number 

of pictures by the major companies 

stemmed from the fact that the existing 

audiences had been reduced. It was merely 

a case of economics. 

This brings up the question of pay television. 

If the theatre-going habit were as 

strong as it was 40 years ago or less, there 

would be no need for even considering toll 

TV. In fact, I would be heartily against it. 

If people won't come out of their homes to 

see pictures in theatres, then we must take 

the pictures to the home. If the public enjoys 

seeing old pictures on television, then 

it appears logical to me that the same 

public will be willing to pay to see new 

pictures. 

Exhibitor Is Best Equipped 

If pay television is going to be the "new 

look" in entertainment, and present indications 

point that way, I believe that the 

exhibitor is best equipped to supply it. My 

advice to exhibitors is not to try to kill 

something that could be of benefit to 

them. Although the number of operating 

theatres has been shrinking, I do not believe 

that pay TV will destroy the overall 

theatre business any more than radio did 

—or television. If exhibition doesn't step in 

and take control of pay TV, then outsiders 

will. 

A little less than 40 years ago, when radio 

was beginning to worry exhibitors as a 

potent competitor, and it was of some concern 

to the production companies as well, 

the industry let it get away and pass into 

the hands of businessmen of other fields. 

The film business, too, could have controlled 

television, if there had been a little 

more foresight. Radio, television and pay 

TV all are part of show business, just as 

the movies are, and they should remain in 

show business and not be taken over by 

outside interests, which will happen unless 

we in this industry foster and develop 

this new medium of communication. 

Greater Interest Than Ever 

I believe that the public is more interested 

in motion pictures today than it 

was 40 years ago, but it is more difficult 

to reach the people because of the complexities 

of life today. One solution, as I 

see it. is through pay television, unless 

something better can be offered. 

I never have lost faith in this business. 

Motion pictures have been, and will remain, 

the most popular form of entertainment. 

Nothing will ever take their place. 

I felt that way 40 years ago and I feel 

that way today. 


i 

The Distributor Viewpoint: 

A BIGGER mDUSTRY 

THAIV EVER LIES AHEAD 

Motion Pictures Will Continue 

As Most Popular Entertainment 

By A. SCHNEIDER 

President, Columbia Pictures 

What will the motion 

picture industry 

be like 10 - 20 years 

from now? Of only 

one thing am I certain. 

That is, there 

will be a thriving 

motion picture industry 

with movies 

continuing to be the 

most popular fonn of 

entertainment 

A. Schneider 

for 

millions of people. 

Beyond this, any specific predictions 

would be mostly In the realm of fantasy 

as there are so many outside factors that 

can determine the future of individual 

companies, producers, stars and other aspects 

of the business. 

For example, could anyone, five years 

ago, have envisioned the transition undergone 

by Columbia Rctures during the past 

two years? 

For more than three decades, the industry 

saw Columbia as a company which 

could be expected to produce a few outstanding 

films a year, often the most successful 

of the season, in a program consisting 

mostly of lower-budgeted efforts. During 

most of that period, this was a profitable 

operation for Columbia and met the 

needs of exhibition for its double feature 

and multiple changes directed at a "habit" 

audience. 

Change Traditional Pattern 

In mid-1958, our Columbia management 

team decided after study that the company's 

traditional operation pattern could 

not meet the challenge facing the motion 

picture industry. Thereupon an entirely 

new concept of operations was developed. 

This was to rely almost completely on outstanding 

independent producers for the 

creation of tin program, but at the same 

time to maintaui production facilities and 

staffs both at the ;Midio and abroad. 

The appeal of the "Columbia formula" 

to independent producers was such that. 

within a matter of months, some two 

score of the outstanding motion picture 

creators in the United States and abroad 

were to enter into releasing agreements 

with the company. Consequently, at the 

start of 1960, labeled by Columbia's promotion 

department as the "Year of the 

Big C," we were able to offer the nation's 

exhibitors orderly distribution of one of 

the largest release programs in our history. 

Quantity, however, was not the major 

objective of this planning. Quality was 

the prime consideration, and it is noteworthy 

that this year Columbia has a 

negative investment far in excess of any 

previous year, with a far larger number 

of its releases in the multl-mllUon dollar 

category than ever before. It is a trend 

that we fully expect to continue In the 

next decade. 

Possibly the most important factor in 

the operation of the "Columbia formula" 

and the production policy of the company 

is that it is conducted on a continuing 

basis. No hit and miss affair, the production 

program and the units that will undertake 

it are constantly studied, additions 

are made on a regular basis and plannnij 

for the future is concentrated upon a^ 

thoroughly as operations in the presriii 

We are continually acquiring top propiities, 

adding more stars to our roster and 

signing new deals with independent pioducers 

as we blueprint our program for 

the future. 

Long-Ronge Planning 

Long-range planning now plays a vital 

role in the promotion of our product. Campaigns 

are launched long before films go 

into production. From the time a property 

is acquired through the film's playoff, 

our advertising, publicity and exploitation 

departments are working closely with our 

studio, sales department and worldwide 

distribution network to assure depth promotion 

penetration all along the line. In 

promotion, as in all other phases of our 

operation, we have found that this advance 

planning pays off. 

But my confidence in the future is not 

limited to Columbia alone. I have unlimited 

faith in the motion picture business. 

Over the years, the industry has demonstrated, 

time and again, its ability to 

adapt to changing conditions, attitudes, 

markets and tastes. We have weathered 

every storm to date and I am certain 

there is a bigger industi-y than ever ahead. 

The Hard Sell: It Will Remain. 

With Changes for a New Era 

By JOSEPH E. LEVINE 

President, Cmbassy 

A half-baked promotion 

campaign is 

as tasteless and 

harmful as a halfbaked 

potato or a 

half-baked food commodity 

of any kind. 

A weak promotional 

effort usually results 

in weak attendance, 

regardless of the 

merits of the attraction. 

Often the public 

Joseph E. Levine 

can "feel" the lack of enthusiasm for a 

picture and it responds correspondingly 

by shunning it in favor of something that 

at least looks more delectable. 

I wish I could look into a crystal ball 

and see exactly what will appeal to the 

public five or ten years from today. But 

all I can do is sumiise, and what I see is 

even more herculean-t.vpe promotion, more 

ballyhoo, more exploitation and more of 

the hard sell. 

No Longer Easily Satisfied 

The days of "let's go to the movies"— 

i-egardless of what is playing—are over. 

No more will audiences be satisfied with 

anything that is playing at the local 

"pitcher house." Rather, it takes the 

strength of the film company's exploitation-publicity 

and advertising departfContinued 

on page 58) 

56 

BOXOFFICE July 25, 1960

MOVIES WITH A CAPITAL 

FROMTHEMIRISCHCO. 

LAST YEAR 

"SOME LIKE IT HOT" 

'THE HORSE SOLDIERS" 

THIS YEAR 

"THE APARTMENT" 

'THE MAGNIFICENT SEVEN" 

"WEST SIDE STORY" 

AND COMING UP 

"HAWAII" 

"IRMA LA DOUCE" 

"TOYS IN THE ATTIC" 

"TWO FOR THE SEESAW" 

"BY LOVE POSSESSED" 

AND MANY, MANY MORE TOP PROPERTIES IN WORKJ 

THRU 

UA

; 

1 

' 

The Distributor Viewpoint: 

^Tlie Opportunities for Fresh 

Growth Lie Ahead' 

By ARTHUR B. KRIM 

Preiident, United Arliits 

The independent 

producer has been 

the mainstay of United 

Artists ever since 

the company was 

Jf. founded 41 years ago 

"to improve the artistic 

standards of 

the photoplay industry 

and to market 

photoplays in the in- 

^^^''^^t of the artists 

Arthur B. Krim 

who create them." 

The 1919 flavor of these guiding principles 

has an old-fashioned ring, but they 

are no less valid for the United Artists of 

today than when they were first set 

down by the founders of the company. 

Taken a step further, they underscore the 

mutuality of interests that has been the 

cornerstone of the independent producer's 

relationship with United Artists down 

through the years. 

Our continuing growth over the past 

several years is the result of putting into 

practice this very same business formula. 

By encouraging as many creative independent 

producers as possible to make as 

many quality films as possible, we have 

been able to follow an upward curve of 

growth. Through the contributions of 

these creative artists, we have been able 

to achieve and sometimes exceed our 

planned program of development and expansion. 

We at UA are confident that opportunities 

for fresh growth lie ahead. Our present 

inventory of quality films is the finest 

in company history. Between now and the 

end of the year, we will release no less 

than ten double-"A" features, films which 

present a superb concentration of important 

talent. On the basis of projects already 

under way and others in advance 

development stages, there is every reason 

to anticipate continuation of the company's 

expansion in the years immediately 

ahead. 

Our ability to deliver an increasingly 

larger product program to the nation's and 

world's exhibitors is based on production 

agreements in depth, a sound financing 

pattern and a progressive buildup in annual 

revenues. Another important factor of 

our corporate growth has been the very 

real contributions of our greatly expanded 

television, music, records and Lopert films 

subsidiaries. 

But the real key to our success story 

has been our family of independent creative 

artists. These are the men who develop 

a property, recruit a cast and crew and 

transform a script into an entertainment 

package that will attract mass audiences 

around the globe. In large measure, we 

have been able to attract the industry's 

finest creative artists to our family of independent 

producers through our policy of 

granting complete creative autonomy and 

latitude. Once a basic agreement has been 

reached on the property and cast, the 

producer is given absolute freedom to 

follow his own instinct, experience and 

taste. 

The procedure has proved most effective 

and has helped to attract more and more 

independents to United Artists. Our filmmaking 

relationships, which have steadily 

expanded each yeai-. now encompass almost 

70 of the industry's outstanding producers 

and star-producers. With these 

broadening commitments and the gains 

in revenues that they represent, we have 

been able to expand our sales and merchandising 

services in both the domestic 

and foreign territories. 

In the years ahead, we will concentrate 

on feature programs presenting the very 

best of stars and properties. Recent experience 

has shown that outstanding pictures 

arc earning bigger grosses than ever 

before. Accordingly, our product programs 

will contain a greater and greater number 

of blockbuster attractions with the emphasis 

on supplying exhibitors with a steady 

flow of films with big boxoffice potential. 

One Strong National Organization 

The urcalcsl mcnacps to llw |iio(irr» ..f 

this industry are not the Hifference.« that 

exist hetween individuals and which arise 

frcini trade dealin^^s within the industry liul 

"Ul-ide forces that are cdnslanlly aiming: 

harli- at it: the lenisjalcirs who seek to 

choke il with excessive taxation; the professional 

reformers who seek to throttle it 

the ambitious politicians who seek to control 

it. 

.\s we have said before, this industry- needs 

exhibitor leadership that will lead il. Il need- 

ONK sinint; nalional exhiliilor organi/ation 

that will work for it and nut pull apainst il. 

And such an oiRanization needs the financial 

structure that will cnahli- il properly to defenri 

the industry ajiainsi any of the onslaughts 

of those who seek to destroy or In 

any way endanger il. It needs the complete 

unity of its exhibition branch that it may 

fighl for and gain its riphls politically, publicly 

and socially. 

BKN .SHI.VKN in Boxokh. t 

.liiK 7. I'l.U 

Joseph E. Levine 

I 

Continued from page 56 

ments to lure people into the theatre. Once 

there, as you and I know, the audience will 

circulate news of a good picture. 

The market for salable merchandise is, 

and always will be there, but that extra 

bit of imagination—that makes for the extra 

sell— is certainly necessary for ultimate 

success. 

Let me cite a few examples. First, 

when the automobile business began to decline 

a few years ago. the master minds in 

Detroit toyed with the idea of the small 

compact car. The European influence took 

over here. Now the small car is with us 

and sales are tremendous. Detroit is still 

selling a car. but they are merchandising 

it differently. So. too, when the sales of 

the record industry began to slacken, the 

78 rpm disk was replaced by the 45 and 

33 rpm. Overnight record sales boomed, 

and they have never been higher than 

they are today. There is an endless list of 

products outside our industry that are being 

packaged and promoted differently 

every day. Think of stereo record player.-, 

quick lather for shaving, spray polish, etc 

It is crystal clear today that you cannot 

continue selling motion pictures successfully, 

if they are sold the way they were 

years ago. They must be packaged differently, 

sold differently, merchandised 

differently and exploited differently. 

This situation will always exist. In ten 

years from now. no matter how we change, 

we will have to change again and keep 

changing to inake our product continually 

different and appealing to the public. 

Many a good picture has died because of 

this lack of change and many, many more 

will fall by the wayside unless we continue 

| 

to sell with imagination. 

The hard sell has worked for me over 

' 

the last quarter of a century in this 

wonderful business. And I believe that I 

will continue to sell that way—but with 

'different approaches—as the years go on. 

To cite more examples of how and what I 

will be doing would, at this point, be superfluous. 

We are all showmen, no matter i 

"'hat end of things we are in. The exhih'- 

' 

tors in towns and cities are also showmen 

—or they should be—when they get a 

picture that has all of the potential ineredients 

of bringing in the boxoffice gold 

' 

The distributor is also a showman and si 

is the producer who originally put the 

-show together. 

Showmanship should be the focal point 

of everyone's operating scheme. It is a 

prerequisite for successful motion pictures. 

And the houses that have been forced to 

close during these past years could be bark 

doing capacity business—the public demand 

is definitely that great. 

Merchandising for the future? You bet 

there will be merchandising for the future 

—and there better be plenty of it—because 

the public expects to be sold, and sold 

hard. All of us want to be sold, and although 

we can't forget what Barnum said, 

they're just waiting for us to bring them 

back—back to the movies, in droves. 

58 

BOXOFFICE July 25. 1960

Compactness and Flexibility 

Key Changes in Operation 

By 

MILTON RACKMIL 

President, Universal Pictures 

The change in the 

pattern of operations 

in Universal Pictures 

during the past three 

years was due to a 

basic belief that the 

best approach to the 

solution of our particular 

problems was 

to pursue a policy of 

compactness and 

flexibility. 

Milton Rackmil 

We firmly believe 

that the ability to isolate our particular 

problems in both production and distribution 

has brought about a complete 

revitalization of the company. It was the 

recognition of the necessity for complete 

flexibility in production, marketing and 

merchandising of our product that enabled 

us to survive the difficult days of the past 

three years and to emerge to our present 

industiT status. 

This meant breaking with many of the 

precedents of the industry. In order to 

achieve compact flexibility in our operations, 

we found it necessary to make drastic 

changes which were not only unprecedented 

for us but in the annals of the industry 

as well. Before we could even plan 

our future it became necessary to change 

our basic objective and switch from a 

manufacturer of mass-produced merchandise 

to that of a specialty manufactuier 

of custom-made product. This change in 

outlook no longer made it necessary for 

us to own production facilities but, rather, 

required uninterrupted access to these facilities 

when they were needed. We therefore 

sold our studios with the heavy drain 

of overhead on our resources and leased 

back the facilities we estimated we would 

require in our new method of production. 

This was a new departure in our industry 

but not new in any sense in American 

business life. 

Reevaluated Operation 

Also for the number of top pictures we 

intended to have available for distribution 

we had to reevaluate the operation 

of our distribution system which had 

been geared to handle the release of 35 or 

more program pictures a year. In the 

course of this reevaluation, we streamlined 

our domestic distribution organization establishing 

ten parent offices and 21 sales 

offices rather than full-fledged exchanges. 

This enabled us to handle the big pictures 

with the greatest possible efficiency. It 

Opportunities of the Future 

Overshadow the Challenges 

JACK L WARNER 

By 

tures, to be produced, directed and enacted 

President, Warner Bros. 

by Warner personnel. We will, as in the 

I am by nature an past, welcome independent producers with 

optimist and a confirmed 

believer in 

outstanding properties and casts, affording 

them our production and distribution 

facilities. 

motion pictures, with 

This open door to top talent 

policy will 

which I have been 

be pursued as it has been during 

the past. 

associated through all 

of the years they 

Same Production Level 

have been served by The number of pictures to be produced 

BoxoFFiCE. Consequently 

I am confion 

many factors, most important of which 

in future years will, of course, depend updent 

that problems of will be public demand. As presently envisioned, 

our schedule for 1960-61 will ap- 

our industi-y will 

Jock L. Warner continue to be solved, proximate that of the preceding year. We 

as grave issues of the past have been satisfactorily 

resolved. 

currently have four outstanding productions 

before the cameras, "Sunrise at 

Warner Bros, is proceeding with an important 

production program which will ex- 

"Splendor in the Grass," with preparations 

Campobello," "Parrish," "Fanny" and 

press not only our confidence in the worldwide 

appeal of superior motion picture the months immediately ahead. 

far advanced for at least six others in 

entertainment but our faith in the gifted As always, our aim will be to produce 

people of many skills who create that entertainmentcally 

bigger productions. The only size 

better pictures—but not necessarily physi- 

Our studios will continue to be the primary 

source of Warner Bros, motion pic- quality 

gauge in which we are interested is the 

measurement. 

al.so effected required economies. 

Significantly our estimation of the situation 

was completely justified in events 

that followed which have seen pictures 

like "Imitation of Life," "Pillow Talk," 

and, now, "Operation Petticoat" roll up 

the biggest grosses in the history of the 

company. We realized, too, that our customers 

require more than 12 pictures a year. 

In this respect, we have aggressively pursued 

additional productions for release 

either directly from our own resources or 

from the outside. This has enabled us to 

release an average of 22 pictures per year 

during this period. We will continue to follow 

this policy. 

Attracted 

Independents 

Equally as important, under our new 

production format and streamlined system 

of distribution, we attracted some of 

the most important independent producers 

and actors in our industry not only for 

an initial picture but for a continuing 

relationship since we were able to offer 

them attractive deals and deliver gro.sses 

beyond their fondest expectations. Our 

current and future record of independent 

production deals speaks for itself. 

Because of our new flexibility and compactness, 

Universal is now able to adjust 

itself decisively and quickly to any new 

trends within the motion picture industry 

or in the economic changes which may 

affect the entire entertainment and recreation 

habits of people throughout the 

world. 

We will continue to seek new talent and 

offer opportunities for young players to 

develop into boxoffice personalities. During 

the past year, we have been exceptionally 

successful in introducing to the screen 

actors and actresses who have demonstrated 

star potentialities and won immediate 

popularity with the public. 

Confidence in Young Stars 

At this writing, three of them, Troy 

Donahue, Diane McBain and Shirley 

Knight, and a fourth new discovery Sharon 

Hugueny, are appearing in "Parrish" with 

a number of well-established stars. In addition, 

there are others in whom we have 

great confidence, including Angle Dickinson 

who already has been seen in several 

pictures, Roger Moore and a new young 

stage star Horst Buchholz who will be seen 

in Joshua Logan's production of the stage 

hit, "Fanny." 

Just as we are developing new acting 

talent for the future, we are continuing 

technical research and advances, a field in 

which Warner Bros, prides itself upon 

leadership extending back to the introduction 

of the talking motion picture. 

In short, looking at the future with 

realistic optimism we see the opportunities 

overshadowing the challenges, and 

will proceed with enthusiasm to keep motion 

pictures a going, growing medium of 

entertainment and enlightenment. 


I 

And now, gentlem: 

with all the love 

motion 

]: 

companj 

than 

opening cl 

IWl 

FIRS']

. 

of the box-office, 

company can have for a 

jture, with aU the pride a 

|;an express on a printed 

ind with more eagerness 

las ever accompanied the 

•Warner Bros, attraction . . 

Announce The 

R-eserved-Seat 

aagements of...

A SCHAR 

A story of love, a story cl 

marriage and kids. It ij 

tears. It is drama. It:! 

courage. It is an entertaii 

like no other since tb 

you exhibited a motior 

It 

stars Ralph Bellamy sH^SSSr.R Gri

. 

ODUCTION 

iappiness. It is 

iughter through 

^votion. It is 

lent experience 

py 

icture . . 

first time 

First at the PALACE N.Y. 

September 28 

The BEVERLY Los Angeles 

September 30 

The GARY Boston 

October 5 

The MARINA San Francisco 

October 6 

The UPTOWN Washington, D.C. 

October 6 

'^- 

son-ooîre- CO starring Hume Cronyn • Jean Hagen Technicoioi n

I 

HEN. 

1920 

• • It was the year the 

movies grew up 

when exhibitors first 

organized 

By AL STEEN 

. . . serials were at the height of popularity . . . 

trade practices were already a source of friction 

. . . and Ben Shiyen founded The Reel Journal. 

in 1920, Ben Shiyen sat down 

at his typewriter in Kansas City 

to prepare the first issue of a regional 

tradepaper which was to grow into 

the present-day Boxoffice, the motion 

picture industry was as different in its 

general makeup as was Volume 1, Number 

1 of The Reel Journal when compared 

vi.ii today's well-known publication. Anu 

yet. in some respects, the problems of both 

Shlyen's first paper and the film industry 

were similar in that they both sought to 

enlighten and entertain, each encountering 

and overcoming difficulties as they 

grew in stature. 

What was going on in the film industry 

in 1920? What were industryites talking 

about? What did they see for the future? 

Who were the stars? 

Before getting into the trade practices of 

the day, let's take a look at the top players 

of 1920. many of whom today's fans have 

never heard. Among the feminine stars 

there were Elsie Ferguson, Marguerite 

Clark, Mary Miles Minter, Alice Brady, 

Gail Kane, Doris Kenyon, Evelyn Greeley. 

June Elvidge. Lucille Stewart. Louise Huff. 

Alice Joyce, MoUie King, Mary Pickford, 

Sylvia Breamer, Virginia Pearson, Mabel 

Normand, Madge Kennedy, Pauline Frederick, 

May Allison. Blanche Sweet, Texas 

Guinan, Lois Wilson, Enid Bennett, Doris 

May and Baby Marie Osborne. 

And the men: Romaine Fielding, Mitchell 

Lewis, E. K. Lincoln, Sheldon Lewis, 

Herbert Rawlinson, Will Rogers, Tom 

Moore. Harry Morey. Tom Santschi. Eugene 

O'Brien. Henry B. Walthall. Conway Tearle, 

William S. Hart. Douglas Fairbanks. Charles 

Chaplin, Earle Williams, Robert Wai-wick. 

Charles Ray. King Baggott, Tom Mix, 

Douglas McLean—to name a few of the 

better-known 1920 stars. 

As for trade practices, the big news of 

the day was the establishment of the open 

or .selective booking policy. In a sense history 

is repeating itself today. The government 

antitrust suit decisions of the late 

1940s eliminated blockbooking which had 

returned as a normal practice in the lat* 

1920s. The selective policy was hailed and 

condemned by exhibitors in 1920, even 

though it was believed the plan would result 

in better pictures. 

What Is now called a "new trend" toward 

Independent production was at the 

height of its earlier development In 1920. 

dating back to the beginnings of the industry 

when virtually all picture productions 

were made by independent producers 

—Selig. Robertson-Cole. Triangle. Hodkinson, 

Vitagraph, Universal, Pathe and 

others. There were more than 30 companies 

which handled independent product 

exclusively in 1920. 

And what about product? Was there a 

shortage? More than 500 pictures were 

turned out that year and some of the 

titles might bring smiles and snickers today, 

such as "Are You L?s.illy Married?" 

"Souls Redeemed." "Playthings of Passion." 

"What's Your Husband Doln??" "Life's a 

Funny Proposition" and "Soul Without 

Windows," to name a few. 

The coming of Prohibition in 1920 provided 

interesting observations by people in 

all segments of the industry. Prohibition 

was hailed by a majority of industry personnel 

as a boon to business, with special 

stress on the belief that the exit of the saloons 

would bring greater attendance to 

the boxoffices. One top distribution executive 

was quoted publicly as saying that 

Prohibition would create a tremendous 

thirst—for moving pictures. An exhibitor 

in the northwest stated that his business 

had increased 50 per cent after the saloons 

closed. The general opinion was that the 

money formerly spent on alcoholic beverages 

would be channelled to the motion 

picture theatre. It should be noted, how- 

Succcsstul Exhibitors 

^Sf;' Have secured dates on First 

^S) National Attractions for the ( 

^^"^ Holiday Season. 

TREAT your patrons 

Xmas by giving them a 

SPECIAL ATTRACTION 

We &uiêst the following produc- 

Nomads of the North 

Dinly 

In the Heart of a Fool 

Go and Cci It 

The Jack Knife Man 

Twin Beds 

The River's Knd 

Don't Ever Marry 

45 Minutes from Broadway 

Peaceful Valley 

N

NATIONAL SCREEN 

congratulates 

BEN SHLYEN 

on the 

40th Anniversary 

of the 

publication 

of 

Boxoffice 

nnnonni^l^ 

^CW

I 

— 

40 Years From Now 

'Oscar' Will Still be a 

Symbol of Achievement 

By B. B. KAHANE 

Preiident, 

Academy of Motion Picture Arts and Sciences 

UN 

the 40 years since Boxoffice was 

founded, the motion picture industry 

has grown from a creator of flickering 

oddities into a vast 

international entertainment 

force. 

And. during 33 of 

these years, the 

Academy of Motion 

Picture Arts and 

Sciences has played 

an eve r-increasing 

role in this steady 

growth. 

What the next 40 

years holds in store B. B. KAHANE 

for the industry is impossible to foresee, 

but it is safe to assume that the motion 

picture's role in entertainment will continue 

to gain in importance and that its 

Academy will continue to make a significant 

contribution to this gain. 

The category titles may include terms 

completely foreign to us today, but the 

honor of receiving an "Oscar" will serve 

as a stimulus for improvement to the film 

editor and soundman, no matter by what 

exotic name he may be called in the 21st 

Century. 

Technological changes, often stimulated 

by awards of merit, will undoubtedly take 

place in all phases of the industry. All five 

senses may be required of the motion picture 

viewer of the year 2,000. 

Space ships orbiting around the earth 

may project images simultaneously into 

thousands of theatres. 

And the theatres of the future probably 

will be completely different from anything 

we can now envision. 

But the Academy is a dynamic organization 

which continually adjusts to 

changes which occur in the motion picture 

industry as a whole. 

Just as the "Sound" Award was not 

given until the 3rd Annual Academy 

Awards, the "Space-Language Film" 

Award may not be presented until the 

103rd ceremonies. 

Of one fact I am confident, however 

motion pictures still will be an integral 

part of the lives of our children and 

grandchildren. 

While the Academy continues to stimulate 

this advancement through recognition 

of outstanding achievements, it will certainly 

also continue as the most important 

single source of promotion for the motion 

picture as an art form. 

Every year, the Awards Show sets a new 

record for newspaper and magazine coverage 

and television viewing. The rating 

services report that 22 per cent more people 

saw this year's Awards program than 

the 1959 show. 

With the enlarging of the communications 

channels, it is no starry-eyed dream 

that more than a billion persons will witne.ss 

the 43rd Annual Academy Presentations. 

The First Motion Picture Academy Awards 

In May 1929, (he Academy of Motion 

Picture .Arts and Sciences presented its 

(irsi awards, honoring best performers and 

c raftsmen of the 1927-1928 season. 

First 

.V wards winners were: 

lii-sl Picture: "Wings" ( Paramount I 

Itest .\ctress: Janet Gaynor in ".S-venth 

ll.a%cn" (Fox 

Best .\ctor: Emil Jannings in "The Way 

..( All Flesh" (Paramoimll 

llesl Director: Frank Bor/.age for "Seventh 

Heaven"; Lewis Milestone for "Two .\rabian 

Knitihts" (United .Artists) Two Auards 

Made. 

Best Original Writing: Ben Hecht for 

"I nderworld" I Paramount I 

Best Writing .Adaptation: Benjamin Glazer 

for ".Seventh Heaven." (ônjerrrd Only Onre. 

Best An Direction: William Cameron 

\Ienzies for "The Tempest" and "The Dove" 

(United Artists). 

Best Sul.-Tillc Wrilins:: .lo^.pli W. Farnham 

for "Telling the World" ami "Fair 

Co-Ed" (MOM). 

Special Awards: Warner Bros., for proihicin); 

"The Jazz Singer," first talking piclure. 

Charlie (Ihaplin for producing "The Circus" 

ny Award Winner: "Wings" 

t, Buddy Rogers 

Abram F. Myers 

'Continued from page 34) 

toll TV in the United States will be by 

cable rather than by air. 

The question then narrows down to 

this: If toll TV by cable emerges from 

t.ic iJicsciiL luriiiou, what, pan \%ui i-ne iiie- 

î,»u owners piay m its ueveiopment and 

operation? 

Exhibitors Should Enter Field 

It was a prominent exhibitor who 

made tne erpenmeni in BariiesvUle. 

ills experience may aiscourage ota^rs iiow. 

giving it a test, although he himself says 

it was not conclusive. But if the public 

should display a yen to see fresh movies 

in tne home and to pay through the nose 

for the privilege, then exhibitors will prot.cL, 

uieir aituaLions oy going inio iius new 

business, either alone or in company with 

fellow townsmen. Whether modern-day exhibitors 

can successfully cope with such 

radical innovations depends upon a resurgence 

of the pioneering spirit. The 

men who formed Allied States Ass'n were 

pioneers of the business who inherited 

from their progenitors such valuables as 

character, courage, self - reliance and 

boundless energy. Their faith and vision 

led them to build theatres where none 

existed before, and brought them through 

the dark depression of the 1930s without 

a whimper. 

I hope I am not dwelling in the past 

when I confess it is my recollection of the 

fortitude and resourcefulness of the oldtimers 

that encourages me to think their 

successors can emerge triumphant from 

their present difficulties. Some are the 

sons of distinguished showmen and are 

showing remarkable fortitude in times of 

adversity. It is a tribute to them that the 

many theatre closings have been due to 

dire necessity and not to panic. If the 

motion picture business can be preserved 

in its present mold, I am confident they 

will hang on and ao their part. If changes 

are inevitable, I am sure they will conform 

to them and continue in the parade. 

Confident of the Future 

The reader may think there is little evidence 

to support these hopeful views, and 

that is so. But if the best guide to the future 

is the past, then I am confident that 

the people will find their way back to the 

theatres. There and only there can they 

find pictures projected and sound reproduced 

as they should be. Moreover, there is 

something deeply imbedded in human nature 

that influences my judgment in this 

connection. Pour walls and a ceiling, even 

though they constitute the dearest spot on 

earth—the home—can become a prison 

and a bore if one is confined there and 

never goes out. The desire to step out and 

to see and be seen still smolders in the 

breast of that vain and gregarious creature 

known as man. 

66 


HOW OF 1961 

ALT BSBA Anil the SEVEN 

WONDERS OF THE WORLD 

TECHNIRAMA 

CD 

TECHNICOLOR 

TO BE PRODUCED IN ROME. PARIS, 

TOKYO. BRAZIL. INDIA. AFRICA. U.S.A. 

AND (IF POSSIBLE) ON THE MOON...! 

A Trans- 1 nterna t iona I Production for release 

by American International Film Dist. Corp.

28 Years of Industry ServicG 

By the Blue Bibbuu Award 

The National Screen Council 

Has Been Boosting 

Good Family Pictures for Nearly Three Decades 

VELMA WEST SYKES 

By 

Chairman, Notional Screen Council 

NE OF the great contributions Ben Shlyen has made 

in the last 40 years to the motion picture industry 

is due to his dedication to the importance of the family 

entertairmient picture. His establishment of the BOXOF- 

FICE Blue Ribbon Award in March of 1932 was in line 

with his feeling that a large segment of motion picture 

production should be aimed at family audiences. For it 

was whole families, and their early interest in motion pictures, 

which made the industry grow and become the giant 

it is in the entertainment world today. 

Have Kept Up Active Interest 

Established awards are prestige builders in any field 

and have become standard practice to point up merit. 

When an award has been going on for 28 years as a 

monthly feature, as has the BOXOFFICE Blue Ribbon 

Award, it becomes traditionally valuable. As an index of 

family entertainment at its best, the Blue Ribbon Awards 

have kept up active interest by promoting this particular 

field of production. Censorship has a negative approach to 

the problems of good taste in motion pictures, whereas 

Blue Ribbon Awards have a positive effect on screen 

product. 

When, in the spring of 1932, this recognition of the best 

in family pictures began, the self-regulatory Production 

Code Administration had not been fully established. However, 

many in the industry had been working toward some 

kind of self-imposed regulation to avoid political censorship. 

So the climate of opinion in the motion picture production 

field and among patrons was such that any device 

which called attention to wholesome entertainment values 

was a step in the right direction. 

The formation of a Council to select the winner of the 

Blue Ribbon Award each month resulted in the National 

Screen Council, originally composed largely of exhibitors. 

Then it began to be apparent that in order to have a 

representative group, large segments of the public should 

be included. So the Council began building up by invitations 

to motion picture editors of newspapers and magazines 

all over the United States, to radio commentators, 

and to representatives of civic, educational and women's 

club groups. Exhibitor organizations are also represented 

but now constitute only one section of the present 328 

members who comprise the Council. 

Membership of Council is Varied 

Breaking this down we find 144 editors, 15 radio and TV 

commentators, 145 representatives of motion picture councils, 

civic, educational and women's club groups, 24 exhibitor 

organization spokesmen. It can be readily seen that 

this is a comprehensive, cosmopolitan and democratic approach 

to obtaining an objective analysis of currently 

playing product. 

In BOXOFFICE'S 35th Anniversary issue of July 2, 1955, 

Blue Ribbon Award winners had shown a combined boxoffice 

score average of 140 per cent, 40 per cent over the 

100 per cent of normal business. Since that date there 

have been 60 more Blue Ribbon pictures and they still 

average a little better than 140 per cent at the boxoffice. 

None was below average in scoring and 16 did better 

than 200 per cent, two did better than 300 per cent, so 

the family picture is still a business-builder. Exhibitors can 

still think of it as the bread-and-butter factor in their 

business. 

The constant threat of censorship has made such efforts 

as have been put forth by the Blue Ribbon Awards of increasing 

value. Each member of the National Screen Council 

represents many others besides himself. Motion picture 

editor members are in a position to publicize the picture's 

family entertainment value when it is a Blue Ribbon Award 

winner. Likewise, radio and TV commentators bring up 

the matter of the Award to their listeners. Representatives 

of film councils, civic and educational organizations take 

the word to their various groups—and bring back reactions, 

as well. NSC members from exhibitor organizations 

are able to sound out, not only boxoffice results from 

playing family-type pictures, but the amount of goodwill 

engendered by establishing standards in a community 

that make it unnecessary for parents to worry about what 

their children are being exposed to in the local theatres. 

Most Comprehensive Opinion Poll 

The Screen Council's membership is such that the 

monthly comment page of the reprint sent out each month 

to members has been called the most comprehensive 

opinion poll about current motion pictures in the country. 

Those who have long been on the roster value their membership, 

as indicated by this letter of July 3, 1959 from 

Sawyer Folk, chairman of the Drama Department at Syracuse 

University: 

"I have just returned from a four months Department 

of State assignment to the Near East. In consequence, I 

have not been able to send in the monthly ballot for the 

Blue Ribbon Awards. However, I am still very much interested 

and hope I will be kept on the National Screen 

Council. 

"I had a very exciting and profitable time visiting Spain, 

Italy, Greece, Turkey, Cyprus and Israel. It was the first 

time I had visited a number of these countries." 

Last month Bert Reisfeld, Hollywood correspondent for 

the German Press, penned this note on his June ballot: 

"I will be in Europe for the summer; please do not take 

me off your list as I'll be voting again in the fall." 

Then there was this letter from Mrs. Fred Hire of Fort 

Top Winners of Blue Ribbon Awards 

Awards Won 

Company METROGOLDWYN-MAYER 93 

Producers PANDRO S. BERMAN 14 

WALT DISNEY 14 

Director MERVYN LcROY 11 

Actor SPENCER TRACY 19 

Actress KATHARINE HEPBURN 9 

Writers FRANCES GOODRICH 7 

ALBERT HACKETT 7 

68 BOXOFFICE July 25. 1960

. . Members 

. . 

Wayne, Ind., state president of the Indorsers oi Photoplays. 

Dated January 12, 1960, it says in part: 

"Thank you very much for the 1960 membership card. 

It is a privilege and an honor to be one of the many who 

help select the motion picture each month that is given 

the Blue Ribbon Award . of the Indorsers see 

all the first-run pictures through the courtesy of theatre 

managers who issue us passes. This means we can publicize 

these pictures to the greatest extent, and do so both 

in Fort Wayne and Allen County. 

Also Sponsor Junior Indorsers 

"We also sponsor the Junior Indorsers, a membership 

of 16 students from four high schools. Incidentally, to be 

members, they must be 'A' students. They also see all 

first-run pictures with passes, then post lists in their 

schools. 

"We have the ministerial groups interested and post 

lists in our public library. As motion picture chairman of 

the 12th District of the Indiana Federation of Women's 

Clubs and the Allen County Federation of Clubs, it is my 

duty to send all publicity to six counties and 45 clubs. 

Our indorsements appear each week in our local papers. 

We hove "parents who tell us they look for these before 

sending their children to the movies." 

Another group with widespread influence is the Motion 

Picture Council for Brooklyn, represented by its president, 

Mrs. George H. Sutcliffe. In a letter dated January I of 

this year, she writes: 

"My Motion Picture Council members join me in sending 

you and Mr. Shlyen every good wish for 1960 and thank 

you for my I960 membership card. I had the privilege of 

previewing 'Ben-Hur' and immediately got busy contacting 

presidents of some 40-odd organizations, telling them 

that we recommend the film and suggesting they go in 

groups to see it. They promised to do so. As you know, 

we have been serving the public since 1932 and hove 

become more or less an information center in the community." 

Among our members is a mother-daughter team which 

does not always function as a unit, for the two do not 

always vote for the same picture. Mrs. A. L. Murray, a 

Kappa Kappa Gamma of Long Beach, and her daughter 

Elisabeth, who is affiliated with the Long Beach Teachers 

Ass'n, sent this note last January to acknowledge the 

annual membership card sent out: 

Ask for Endorsement of Films 

"Again, thank you most sincerely for the privilege of 

being a small part of the Screen Council. Friends say that 

membership on the Council keeps us in a highly critical 

attitude—but I notice they ask us to recommend films for 

them to see!" 

Members of casts and production staffs of Blue Ribbon 

Award winning pictures express their appreciation upon 

receipt of Blue Ribbon plaques with these typical remarks, 

gleaned from a file of letters received: 

"Thank you very much for the February BOXOFFICE 

Blue Ribbon Award for 'On the Beach.' I really appreciate 

it and shall display it with great pride."—Stanley Kramer. 

"It is this kind of commendation that makes a director's 

job worthwhile. Please convey my deepest thanks to members 

of the National Screen Council."—Frank Borzage . 

"I am extremely proud of this Award and I thank you with 

all my heart for granting it to me. I hope to go one day to 

America and tell you by word of mouth how much I appreciated 

it."—Pierre Boulle. 

"You can rest assured that the plaque now has a place 

of honor in my home."—Rossano Brazzi ... "I am deeply 

honored by the Award and shall be very happy to get it." 

—Oscar Hammerstein II. 

"I was so thrilled to have a BOXOFFICE Award for 

The King and I.' It makes my second, the first time for 

'King Solomon's Mines'—and so now I have two plaques 

Ail-Time Blue Ribbon Award Favorifes 

Best Years of Our Lives, The (RKO) August, 1948 

Big Fisherman, The (BV) November, 1959 

Cheaper by the Dozen {20th-Fox) May, 1950 

Diary of Anne Frank, The (20th-Fox) Augusf, 1959 

David Copperfield (MGM) January, 1935 

Friendly Persuasion, The (AA) November, 1956 

Going My Way (Para) August, 1944 

Good Earth, The (MGM) August, 1937 

Greatest Show on Earth, The (Para) July, 1952 

How Green Was My Volley (20th-Fox) January, 1942 

I Remember Mama (RKO) April, 1948 

Jolson Story, The (Col) January, 1947 

King and I, The (20th-Fox) July, 1956 

Little Women (RKO) December, 1933 

Miracle on 34th Street (20th-Fox) July, 1947 

Mr. Deeds Goes to Town (Col) April, 1936 

Mrs. Miniver (MGM) September, 1942 

Mutiny on the Bounty (MGM) November, 1935 

Old Yeller (BV) February, 1958 

Robe, The (20th-Fox) October, 1953 

Seven Brides for Seven Brothers (MGM) October, 1954 

Shaggy Dog, The (BV) April, 1959 

Snow White and the Seven Dwarfs (RKO) February, 1938 

State Fair (20th-Fox) February, 1933 

Ten Commandments, The (Para) January, 1959 

Toby Tyler (BV) March, 1960 

Wizard of Oz, The (MGM) September, 1939 

Yearling, The (MGM) June, 1947 

to be proud of on my office wall at home! I sincerely hope 

I can collect a few more."—Deborah Kerr. 

"The BOXOFFICE Blue Ribbon Award for The Big 

Fisherman' is framed and proudly displayed in my of- 

Lee. 

fice."—Rowland V. 

"I am so grateful to the members of the National Screen 

Council, and thank them for the honor they do me by their 

Award."—Laurence Olivier. 

"As one of the screenplay writers of The FBI Story,' I 

am grateful to Boxoftice and the National Screen 

Council for my Blue Ribbon Plaque just received. My previous 

one was for the screenplay of 'So Big' and has been 

highly prized by me—as this new plaque shall also be. 

The wide cross-section of American opinion represented 

by NSC makes its Awards especially important to creative 

members of the motion picture industry."—John Twist. 

"Just returned from my vacation to receive a most wonderful 

birthday present: your award for my work on 'Gunfight 

at the O.K. Corral.' I'm going right out and have it 

Permaplaqued and give it a place of honor on my office 

wall, with hopes it has lots of brothers and sisters in the 

years to come."—Leon Uris. 

In this age of specialization, it must not be expected 

that all motion pictures will be aimed at the same type of 

audience. But the three-fold principle drafted 28 years ago 

when the Blue Ribbon Award program was started still 

typifies its objectives. These are: 

1. To encourage the production of motion pictures with 

appeal to the mass of regular patrons of all ages. 

2. To foster a greater public appreciation of the more 

wholesome type of motion picture entertainment. 

3. To stabilize motion picture attendance on a higher 

average level. 

Thus, we recognize the efforts of those producers and 

directors who have kept the family audience in mind. We 

thank the National Screen ' Council members who have 

given their time and efforts toward the promotion of 

wholesome type of entertainment, and we look forward 

with confidence to increased interest in pictures that have 

all the elements which attract the patronage of young and 

old, singly or together. Just as the middle-class is the 

bulwark of any society, the family picture remains the 

backbone of our industry. 

BOXOFFICE July 25. 1960 69

BMA-SHfNG DOWN DOORS 

with 

RKO 

and all the wonderful circuits 

and independents who 

contributed door-smashing 

business to the$256 

J^M *

! 

COAST- TO -COAST! 

Or,

— 

— 

Trailers and Accessories Will Keep Pace 

The Little 

Man 

With Changing Times and Public Tastes 

By 

HERMAN ROBBINS 

President, National Screen Service 

Forty years ago. 

Screen 

National 

Service was a year 

old and it is still the 

Prize Baby of the 

Industry. But it is a 

far cry from those 

early days of animated 

trailers when 

the studios looked 

upon us as somewhat 

of a nuisance, a sort 

Herman Robbins 

of bothersome stepchild 

who often got 

in their way. 

In those hectic years, the studios, in 

effect, just tossed us scraps as if we were 

a stray hound looking for a handout. A 

company representative would gather up 

pieces of film from the cutting room floor, 

put them together and out of the hodgepodge 

would come another hodge-podge, 

scenes from a particular picture but without 

sequences or continuity. 

But the funny part of the whole setup 

was that those disjointed and crude rolls 

of celluloid sold tickets at our customers' 

boxoffices, just as our polished, technically 

perfect and systematic trailers do today. 

Prior to National Screen's entry in the 

industry, coming attractions were announced 

by glass slides, with a scene from 

a forthcoming picture along with cast and 

credits. And, so, an animated "slide" immediately 

became a novelty, attracted considerable 

attention and roused interest, 

even though many of the scenes were not 

in the completed picture. But that didn't 

matter. The audiences were seeing a slide 

that moved. 

At first there was no explanatory or 

selling copy in subtitles. Just a title and 

the scenes. The catchlines did not come 

until later. The exhibitors had a captive 

audience which was indoctrinated with the 

information about the next attraction. 

Insofar as the production of trailers today 

is concerned, it is a vastly different 

Congratulations 

to 

BEN AND BOXOFFICE 

On Their 40th Anniversary 

JACK H. LEVIN 

1501 Broadway New York City 

story. And it has been for many years. In 

order to insure the maximum of penetration 

and hard-hitting sales copy, an actual 

script is prepared and written for each 

trailer. The director and the producer, 

realizing the value of the medium, sit in 

on the preparation of the trailer for their 

picture and assist in making a careful 

study of the most potent and intereststimulating 

sequences that will influence 

the viewers to want to come back to the 

theatre to see the advertised production. 

Trailers have kept pace with the industry 

in every advancement of technical aspects 

and production techniques. They 

have grown and improved with the progress 

of the business. If there is any question 

about that statement, one would only have 

to take a look at a trailer of 25 years ago, 

20 years ago, 15 or ten years ago and 

make a comparison. It would be startling 

to note how these celluloid "salesmen" 

have kept abreast of changing times and 

changing tastes, regardless of aspect ratios. 

The same goes for specialty accessories 

photo-gelatins, photo-art, standees, etc. 

a branch of our business which we created 

in 1937. Then came litho posters, stills, 

mats, heralds, and other standard accessories 

which we took over from the various 

distributing companies in 1940. All the 

different items of those days would be 

ineffective today, or at least less effective, 

just as our own products today will appear 

to be antiquated 25 years from now. 

The production of trailers and advertising 

accessories changes as the industry 

changes; they advance with each advancement 

and progress with each progressive 

innovation. It would be difficult to predict 

what trailers and accessories will be like 

by 1970 but one thing is certain, and that 

is that they will be in step with the times 

and in tune with the public taste. They 

will be tailored to the fashions of the day. 

just as clothes, automobiles and furniture 

are created to meet existing conditions. 

Motion pictures are still our best entertainment 

and nothing sells them to the 

public better than the trailer. 

Who Wasn't 

There 

(Irass Kodts, Niirtli America --This is now 

a desolate place; once it was a thriving center. 

Not very populous, hut people used to 

come here from miles around to spend a 

pleasant few hours at its motion picture 

palace. 

It wasn't really a palace, h wasn't at all 

palatial. It was hardly more than a storeroom 

huildint; with .SCO opera chairs. But to the 

fiilks around, many of whom came there -^ 

rtj;ularly each week, it was a dream palace. 

It was there they took refuse from their 

daily chores. Tlicre they saw a world of makelielleve 

that caused them to forget their 

Irouhles and cares for the moment. There, 

IcKi. lliey saw the real events of life: the 

presinl world i;i)inps-on. 'riiey didn't want 

to "gel away from it ' altogether. Tliey wanted 

to know what was going on—visually. 

Had they not read about it in the papers? 

Had they not heard about it on the radio? 

Had ttieir preacher not told them about it 

from his pulpil? Indeed. 

But to see it, virtually living before them; 

til see the people whose voices tliey had heard 

iin their radios; to have before their eyes 

a demonstration of the work that was being 

dune— on their behalf—by men and women 

in the war plants; to learn through news 

pictures of the daring and sacrifices of soldiers 

and sailors; through pictures— fictionalized, 

to be sure—but based on factual 

events. 

Cra.ss Boots' picture palace was built to 

give cnlerlainnient to the people of its little 

community and to the fann and village homes 

nearby. But. with the advent of tlie war, that 

enlerlainmeni became something more powerrni. 

It Iwcame a morale builder. It was inspiraliiinal. 

Il liiiill courage. It made stamina, 

lia.kbone! 

Backbone. That's what the little picture 

palaces that dot the map in .S.OOO or more 

places are to their industry— and to their 

country. They hold it together. They are the 

vertebrae around which the land is built 

these little Grass Roots places and their 

little 

storeroom picture palaces. 

Around them is built the corner drugstore; 

the grocery and meat market: the notions 

and dry goods shop; the five and ten cent 

ciiunlers. But Grass Roots doesn't have these 

any more. 

The little man who ran the picture palace 

isn't there any more. He was the spark plug 

of the commimity spirit. His theatre was 

the bright spot on Four Corners Place. Bright 

inside as well as out. For it was here happyfaced 

folks used to gather; to exchange 

neighborly greetings and cheery words; to 

hear one another talk and laugh and applaud. 

And wasn't it around that theatre that 

the rest of the business center was built? 

It's 

now is 

dark now; not merely dim. Four Corners 

mostly empty stores. 

Because the little man who ran the picture 

palace isn't there any more. 

BEX .SHLYEN in Boxoffice 

\,.v ember 6. 1943 


I 

BOXOFFICE 

Their after hours talk is all about you 

Solving problems related to all types of film processing is their business. Out 

of their discussions also come ideas for saving you time— and money. Forty-five 

years of experience mean superior quality and service— plus dependability. 

TECHNICOLOR CORPORATION Sales 

Department, Motion Picture Division 

6311 ROMAINE STREET, HOLLYWOOD 38. CALIFORNIA • TEL. HOLLYWOOD T-1101 

:: July 25. 1960 73

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Need a Continuous Industry Effort 

To Keep Public 

leisure time. 

Therefore, if we are to keep motion picture 

business successfully alive, we have 

to realize that, not only production and 

distribution must be flexible and dynamic, 

but that exhibition also must demonstrate 

new techniques and dynamics in making 

itself more attractive to the entertainment-hungry 

public. 

Going to the Movies' 

ally. Why can't we be as modern in thi.s 

respect as the milk industry and the brewing 

industry? 

The late lamented business-buildinq; 

campaign should not be revived as an 

event. It should be revitaHzed as a necessity 

and as a permanent policy. 

COMPO is the ideal apparatus to tackle 

these and other problems, because COMPO 

has proved that in emergencies the in- 

The Theatreman's Role 

In 

His Community 

liiiililin;; >l(acly jialronagc is not an easy 

lask but ail cxhihitdr is more strongly assured 

(if success if lie creates for his theatre 

By MAURICE BERGMAN 

Therefore, the future will necessarily an important place in its community. Tliere 

President, General Products, Inc. 

bring a closer coordination between all are many ways to do it, hut one sure way is 

-^ One fact remains branches of the business. 

llirough setting aside at least one night a 

in favor of the mo- The first step in a long range program week tliat will attract the whole family; that 

r^^^^^ ^BM^^^ tion picture business. for the industry would, it 

will 

seems to me, be 

make your theatre "the place to go" 

The mass of people, 

here and ment an riuling. 

a concerted effort to convince the 

when parents 

govern- 

want to take the children on 

that the consent decree, rather than 

It 

throughout the world, 

lias been previously 

being 

noted that exhibitors 

a beneficial instrument, is a most 

have an inordinate 

who enjoy the greatest amount of success 

take active part in civic affairs. 

detrimental one. Exhibition, by now, certainly 

will go along with this in view of belong to as many business groups as they 

appetite for entertainment 

and recrea- 

the confusion crpated by the decree. 

are able to join; they are church members 

They 

tion. 

Secondly, theatre owners must at least and good mixers. They are not aloof from 

In this country, admit to themselves that many theatres their patrons who know and call them by 

unfortunately, mov- must be replaced by modern structures, their first names. Good fellowship costs little 

Maurice Bergman ies are not getting thus insuring a glamorous environment more than a smile and a happy word but it 

a major part of the recreation dollar. for the exhibition of pictures. 

pays big dividends. Good fellowship with 

Forty years ago, when Boxoffice was a 

the youngsters in the neighborhood through 

I, therefore, predict that out of necessity 

baby, little competition existed for the entertainment 

we will have many new theatres, especially special attention to their entertainment wants 

dollar. Radio was unimport- 

in the growing suburban areas. This means not only cultivates patronage for today but 

ant; bowling was a negative factor; race that the motion picture theatre for 

will have 

tomorrow and the next day and when 

tracks were few and far between; and golf to follow these 

the trends in 

youngsters 

population 

become adults. 

shifts. 

was still for the wealthy. 

We already are seeing evidence of this. 

BEN SHLYEN in Boxoffice 

Since 1920, all of these competitive But we are not seeing it nearly enough to 

March 30, 1935 

forms of recreation have reached tremendous 

enable us to really capitalize on the new 

dimensions. And, on top of this, along opportunities in these areas. 

came television. 

But most important of all, we need a dustry can be mobilized into an aggressive, 

In looking ahead, merchandising, promotion, 

continuous industry effort to keep the constructive and militant force. 

advertising and publicity will public minded to the idea of going to the The major problem, when you get right 

necessarily become more important. 

movies. 

down to it, is to get more people to go more 

We are not only going to have more Therefore, it's about time that we catch often to the movie theatres. 

leisure time in the years to come, we are up to other industries who, year in and This is not a public relations problem. 

also going to have fierce competition from .vear out, are spending millions institution- 

It is a selling and publicity problem. 

all sorts of new ways for people to use this 

Let's, then, in looking ahead, also look 

back to our history and reaffirm our belief 

in good ballyhoo techniques. 

It seems a pity that many of these techniques 

which we developed have been 

taken over by our biggest competitortelevision. 

I suggest a paraphrase of a good slogan: 

"Let's get more out of our business by 

putting more life into it." 

Dear Ben: 

for 40 years, boxoffice has provided 

inspiration and leadership to the thousands 

of showmen who have made our industry 

GREAT. 

MAY YOU CONTINUE TO GROW AND TO GUIDE 

DURING THE YEARS AHEAD. 

A FRIEND AND ADMIRER 

BOXOFFICE July 25. 1960 77

f 

CONGRATULATIONS Of 

— 

THE SINGER 

NOT THE SONG 

Filmed on an epic scale in CinemaScope 

and colour, "THE SINGER NOT THE SONG" 

unites three big international stars in one of the 

most unusual and dramatic love stories ever told. 

Dirk Bogarde plays a vicious bandit who rules 

a remote Mexican village by fear. John Mills 

is the village priest who pits himself 

and his faith against the bandit, 

and sensational French star Mylene Demongcot 

is the girl who brings priest and bandit 

into violent conflict. Roy Baker produced 

and directed. 

— 

MAKE MINE 

MINK 

Bursting at the (ermine-lined) seams 

with some of Britain's best-loved comedy players 

"MAKE MINE MINK" is an uproarious story 

of a gang of upper-class "paying guests" 

who, with their eccentric landlady, 

steal mink coats to raise money 

for charity. Terry-Thomas, 

the gap-toothed star of a dozen laughter 

successes, heads a cast which includes 

the irrepressible Athene Sevier (as the landlady), 

loyely Billie Whitelaw and the fabulous 

1 lattie Jacques. Hugh Stewart produced and 

Robert Asher directed this laughter bean-feast. 

J. ARTHUR RANK OVERSEAS FILM DISTRI

mUR 40th BIRTHDAY 

NEVER 

LET GO 

Brilliant British comedian Peter Sellers 

turns ruthless killer in "NEVER LET GO", 

a nerve-shattering thriller about 

an unsuccessful cosmetics salesman (Richard 

Todd) whose car is stolen and who, in a 

desperate bid to get it back, sweeps a group of 

people into a nightmare of violence. 

Sellers plays the sadistic head of a car-stealing 

racket and lovely Elizabeth Sellars plays 

Todd's tormented wife. Peter de Sarigny 

produced and John Guillermin directed this 

thrill-a-minute entertainment. 

DOCTOR 

IN 

LOVE 

Betty Box and Ralph Thomas, the producerdirector 

team who have already prescribed three 

doses of hilarious fun ("Doctor in the House", 

"Doctor at Sea", "Doctor at Large") 

now come up with another laughter tonic 

in "DOCTOR IN LOVE". 

Michael Craig and Leslie Phillips are. 

the doctors whose frantic misadventures 

with the opposite sex point 

the lesson that there's no cure for love. 

The massive mirth-raiser of previous 

"Doctor" films, James Robertson Justice 

is 

back in all his Eastman Colour glory 

and among the lovely girls "on the panel" 

are Virginia Maskell and Carole Leslev. 

(RS LTD. 127 WARDOUR ST. LONDON. W . 

1 .

— 

— 

The Outlook in 

Britain 

The Industry Is More Optimistic About Its Future 

Than at Any Other Time in Its History 

By 

ANTHONY GRUNER 

THE 

LONDON 

40th anniversary of Boxoffice 

arrives at the most bulhsh period the 

British film industry has ever known. 

Motion pictures are now being made by a 

dozen leading independent producers for 

the world market, and many of them have 

secured sensational boxoffice returns in 

the United States and Canada. 

The British film trade has now officially 

secured the abolition of its entertainment 

tax: it has a government subsidy in the 

form of the Eady production fund, which 

enables all British features to receive extra 

money based on the boxoffice success of 

the individual film. It has. within the 

industry, some of the finest technicians, 

directors, writers and actors whose experience 

in working for American productions 

has provided them with the know-how and 

show-how necessary for the big picture. 

The roster of British film names that 

mean boxoffice business is a U ngthy one 

companies like Anglo Amalgamated. Associated 

British Picture Corp., Hammer 

Films, Lion International, the Rank Organization 

and Regal Films. They have all 

been responsible for releasing motion pictures 

which have made for satisfied exhibitors 

in almost every country in the 

world. 

U.S.A. No Longer Excluded 

Once upon a time there would have been 

a rider, "except in the U.S.A." This Is no 

longer true. Anglo Amalgamated, in conjunction 

with American Releasing Corp., 

was responsible for "Horrors of the Black 

Museum." the newly completed "Konga," 

"Peeping Tom," the Michael Powell production, 

and the Julian Wintle and Leslie 

Parkin film, "Circus of Horrors." Moreover, 

they are releasing the foremost British 

comedy series. "Carry On . . .," and already 

the boxoffice returns in special release 

situations have been outstanding for 

a comedy series in which there is no 

internationally known star name. 

Associated British has "Look Back in 

Anger" with Richard Burton and Mary 

Urc; Hal Chester's comedy based on the 

Stephen Potter books; "School for Scoundrels." 

with Terry-Thomas and Ian Carmichael: 

and the soon to be released "The 

Long and the Short and the Tall," with 

Laurence Harvey and Richard Todd. 

Hammer's contribution to a British 

reputation in the States has been most 

consistent and successful—from "Frankenstein" 

and "Dracula" to "Yesterday's 

Enemy" and "Strangers of Bengal." The 

Hammer team of James and Michael Carreras 

and Anthony Hinds has understood 

and captured the magical concept of what 

makes a successful motion picture for the 

international market. 

Lion International, in association with 

Bryanston and Britannia Films, has taken 

longer than most companies to seize on 

the essential factor in film production that 

makes a feature as suitable for an American 

as for a British audience. Yet, they 

are responsible for "Room at the Top" and 

"Expresso Bongo" and the Boulting comedies, 

"Private's Progress" and "I'm All 

Right, Jack" as well as "Carlton Brown of 

the F.O."—known in the States as "Man 

in a Cocked Hat." These have shown that 

it is possible to make a film indigenous to 

one country but international in appeal. 

The Rank Organization, which paid 

heavily for its excursions into the United 

States market, is now coming forward with 

productions that are big and boxofficeworthy 

in every respect. Films like "Flame 

of India," released by Fox; "Conspiracy of 

Hearts," distributed by Paramount; "The 

League of Gentlemen," with Jack Hawkins, 

and "Blind Date" with Hardy Kruger, also 

released by Paramount. Producing teams 

like Betty Box and Ralph Thomas, Allied 

Film Makers under Michael Relph and 

Basil Dearden and the productions sponsored 

by Sidney Box are all geared to 

meet the requirements of the U. S. exhibitor. 

The Rank lineup of films has been cut 

from an aim of 20 in 18 months to seven 

or eight a year. But more money is being 

spent, more care taken and selectivity In 

casting planned to insure that the somewhat 

tarnished production reputation of 

the Group can be overcome during 1960. 

Newest Distribution Company 

Regal Films, under Joe 'Vegoda and 

Michael Green, is the newest distributionproduction 

company in the business and, 

in the year since commencing operations, 

has caused a definite stir in the American 

market. First with the over-sold "Jack the 

Ripper" and now "The Flesh and the 

Fiends," "Siege of Sidney Street," "Hell 

Fire Club" and "The Wreckers," they are 

providing the type of action films which 

will enjoy good results both in Britain and 

overseas. 

Thus, one can say, the British production 

industry is now working as never 

before towards taking a greater share 

within the American boxoffice. This, however, 

is only part of the scene. Hollywood 

has now become sold on British directors 

like Michael Anderson, Sir Carol Reed, 

Ken Hughes. David Lean and others. It 

seeks British stars like Alec Guinness, Jack 

Hawkins, Peter Sellers, Sir Laurence 

Olivier and Mary Ure, as well as the wealth 

of character actors and actresses who can 

be found over here. Hollywood engages the 

best of British script writers—Eric Ambler, 

Terence Ratigan, Willis Hall and Christopher 

Fry. And Hollywood is now making 

more pictures with locations in Great Britain 

than at any time. 

The recent decision of Fox to allocate 

$20 million for a crash program of British 

films is an example of the new attraction 

that London possesses for the American 

major film companies. The decision of 

Paramount to produce a minimum of four 

major films a year in this country is another 

factor, as is the Columbia agreement 

with Hammer Films for nine features a 

year, plus six more through its own British 

and Continental resources. MGM's move 

to provide a regular supply of British-made 

pictures at Elstree Studios is a further 

confirmation that Britain has become 

equal in popularity—if not yet in size 

to the Hollywood motion picture industry. 

What the Future Holds 

What of the futm-e? The fate of the 

British and American industries is becoming 

more interlinked and, although there 

may be a certain amount of competition, 

the prevailing shortage of product and the 

desperate needs of exhibitors should lead 

to greater cooperation in the years ahead. 

Today neither Britain nor America has 

a monopoly on production know-how or 

the ability to make boxoffice films. The 

search for new film markets and the exploitation 

of existing ones goes on, but 

neither side will ever be able to dominate 

the other. The objective situation favors 

all producers whether American, British 

or Continental. The world, in literal truth, 

is their oyster. 

Further interchange of experience and 

cooperation can lead to more profits for 

both industries. Further understanding on 

the part of American exhibitors and greater 

showmanship in the selling and promotion 

of pictures will be of direct value to 

the U.S. as well as British producer. 

This is a time when both countries must 

be internationally minded in the best 

sense and should seek and work for unity 

as never before. Part of the interchange 

of ideas and the leadership for the trade 

can be given by the industry's own press. 

That is why British trade over here regards 

the 40th anniversary of Boxoffice as a 

significant occasion. It finds Wardour 

Street more optimistic about the future of 

the industry than at any period within its 

own 40 years existence. 


ASSOCIATED BRITISH 

THEATRICAL PRODUCTIONS 

TOMMY THE TOREADOR 

Starring TOMMY STEELE and 

JANET MUNRO with SIDNEY JAMES 

SANDS OF THE DESERT 

Starring CHARLIE DRAKE co-starnng 

PETER ARNE with SARAH BRANCH 

BETH ROGAN-RAYMOND HUNTLEY 

FOLLOW THAT HORSE 

Starring DAVID TOMLINSON 

CECIL PARKER and RICHARD WATTIS 

and introducing MARY PEACH 

SCHOOL FOR SCOUNDRELS 

Starring IAN CARMICHAEL-TERRY-THOMAS 

JANETTE SCOTT and ALASTAIR SIM 

BOTTOMS UP 

Starring JIMMY EDWARDS and featuring 

ARTHUR HOWARD-MARTITA HUNT 

SYDNEY TAFLER and RAYMOND HUNTLEY 

AN HONOURABLE MURDER 

Starring NORMAN WOOLAND 

MARGARETTA SCOTT and LISA DANIELY 

ABC TELEVISION NETWORK 

PRODUCTIONS 

TIME TO REMEMBER (39 iliour epIeoOtt) 

TORGHY (52 Miour episodM) 

HABATALES (65 eight minute films) 

THE FLYING DOGTOR (39 i hour episodes) 

AFRICAN PATROL (39 i hour episodes) 

DIAL 999 (39 i'hour episodes) 

MANTOVANI (39 ihour episodes) 

TALES FROM DIGKENS (i4 i-hour episodes) 

GLENCANNON (39 ihour episodes) 

INTERNATIONAL DETECTIVE (39 i hour episodes) 

JUNGLE BOY (I3 i hour episodes) 

TOMAHAWK (26 i-hour episodes) 

MARTIN KANE (39 i 

Feature Films 

Educational Films 

hour episodes) 

Short features: Documentaries 

and Pathe News Library 

London Playhouse 

ASSOCIATED BRITISH-PATHE LTD 

A MEMBER OF THE ASSOCIATED BRITISH GROUP OF COMPANIES 

\ 

2 DEAN STREET. lÔNDON, W.1, ENGLAND 


We Congratulate 

BOXOFFICE 

ON ITS 

4D'"amversary 

NAT COHEN and STUART LEVY 

distributors of 

"CARRY on CONSTABLE" 

Produced by PETER ROGERS • Directed by GERALD THOMAS 

"PEEPING TOM" 

Produced & Directed 

IN 

EASTMAN 

COLOUR 

by MICHAEL POWELL 

"THE CRIMINAL" 

Produced by JACK GREENWOOD 

ANGLO AMALGAMATED FILM 

DISTRIBUTORS, LTD. 

HAMMER HOUSE.113-117 WARDOUR STREET, LONDON W. I. CABLES: ANGLOPRO-LONDON 

BRITAIN'S FOREMOST DISTRIBUTORS! 

82 

BOXOFFICE :: July 25, 1960 j

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- 

THE TECHNOLOGICAL OUTLOOK 

Many Developments to Aid the Industry 

By 

1897: Edison Kinetoscope Projection 

President, 

NORWOOD L SIMMONS 

Society of Motion Picture and Television Engineers 

a motion picture, Norwood Simmons 

has been a 

toward establishment of specialized 

jtnonths, the development of faster color 

jfilms, new black-and-white films with im- 

IProved speed-graininess ratio, ultra-fast 

cine camera and TV camera lenses, remarkably 

versatile variable-focus or zoom 

lenses, and great improvement in the 

quality of video-tape recording materials 

and equipment. Many motion picture and 

television techniques are being adapted 

as a part of the new space technology. 

From the many diverse camera techniques 

which employed various film sizes 

and shapes and resulted in various aspects 

ratios, a reasonable order is being 

achieved. This has benefited eveiTone, 

tJRING the recent past the motion and especially the exhibitor. We have developed 

improved printing techniques, re- 

picture industry has been undergoing 

a process of evolution. The sulting in sharper, cleaner, and steadier 

old-line studios in Hollywood have been images in the print film than were ever 

gradually converting wholly or in part to obtained before. The increase in large 

television film production. 

There have 

required new projection and theatre engi- 

screen presentations with 70mm film has 

some rather 

neering. There have been several new 

drastic economic consequences 

of this 

both for live TV and video-tape recording, 

developments in the special-effects field, 

shift. Instead of a 

of the 

toward single 

ownership of all servand 

technical 

that are 

needed in the making 

and for motion picture film production. 

Electronic methods on the one hand and 

photographic methods on the other have 

vastly enlarged the possibilities for story 

enhancement without excessive cost. It has 

been commonplace in Hollywood for motion 

picture producers to expect the "impossible" 

from the special-effects draftsmen 

and television program producers 

now rely on electronic wizardry in the 

same way. 

of all kinds. 

Many studios have divested themselves 

laboratory, sound department, camera The Television Picture: 

and special-effects depart- 

Within the motion picture industry 

These operations have become, in 

there has been a gradual fusion of one 

cases, commercial entities and offer 

mode of entertainment with that of another—television. 

services on the open market, not only 

to the producer of films for entertain- 

, 

This fusion has required a blending of 

;ment, whether these be viewed in the thethe 

creative techniques used in the two 

:atre or in the home on a TV set, but also 

industries. This has been a healthy situation. 

The sound stages in Hollywood not 

to the 

I producer of nontheatrical films. 

These shifts have increased the competiengaged 

on feature film production have 

!tion for the independent film producer's 

been used for filming TV programs, with 

.business. This results in more emphasis on 

an overflow demand occupying stages that 

[good engineering practices. It means more 

had been closed for years. 

[opportunity for well-trained motion picture 

and television engineers than has 

Engineers as well as craftsmen in the 

industi-y, such as the makeup man, the 

'existed before. 

cinematographer, the editor, and so forth, 

in many of the problems rejlating 

to the production of films for tele- 

have had to learn new techniques. If they 

do not adapt, they are lost. New breeds of 

is at fever pitch. This field is new 

engineering or technical specialists have 

so that engineers are pioneering 

been developed in 

|in new 

much the same way as 

techniques. At the same time, there 

the television writer, who is now regarded 

been a tremendous growth in the use 

as a separate form of literary creator. Demands 

for certain forms of engineering 

the new, versatile technique, magnetic 

recording. 

talent outstrip the supply. For example: 

rapid introduction of video-tape recording 

as a technique for TV program pro- 

Developments: 

are many current developments duction has created a shortage of editors 

which the motion picture and television skilled in handling this medium. 

may take pride. The SMPTE The Society of Motion Picture and Television 

Engineers, in recognition of the 

has chronicled, within recent 

current development within the industry, 

recently conducted a course in video-tape 

recording as part of its extensive educa- 

1960: Widefilm Projection, Multichannel Sound 

tional program under the guidance of the 

SMPTE Education Committee. 

The 16mm Field: 

Developments in 16mm film point to another 

important trend, partly due to the 

fact that a great deal of TV broadcast is 

on 16mm film. Vital to the developments 

in this field are finer methods of playback. 

New types of iniermiuent lomm 

projectors will soon be operating. One of 

these prolocype production models under 

test in a unipiex system produced a television 

image quality that equalled that 

iiom 35mm film in a conventional sysueui 

presently in use. Many of tne objections 

to 16mm iimi programs voicea oy experts 

have been overcome by this unit. Properly 

set in with the right electronic gear, tms 

continuous projector has many advantages. 

It proviaes a new order of pictm'e 

steadiness; acconmiodates a wide range of 

film densities; reduces flicker substantially; 

eliminates most scratches, abrasions 

and dirt; and produces an overall photographic 

image quality noticeably superior 

to anything projected by previous systems 

—accomplished at an amazingly low cost. 

The need for a simplified 16mm rapid 

processing unit of very compact design has 

been realized for some time by the television 

industry and others in the field of 

photography. There have been highly 

promising experimental results from a 

breadboard unit of this 

type. Producing a 

photographic quality compai'able to cm-- 

rent standard theatrical quaUty, this 

equipment is designed to process positivetype 

film to a preconti-oUed density and 

contrast in about 30 seconds. The processing 

is anticipated to be accomplished at 

36 feet per minute, di-y to di-y time, 

ready to project or inspect, in about 30 

seconds. All of this will be done without 

getting the hands wet. 

Presently, there is in the process of research 

and development a new type of 

(Continued on page 96) 

30X0FFICE July 25, 1960 83

J 

The Reel Journal " 

\M)()K 

NOW 

FORTY YEARS 

OF HEADLINES 

i 

Highlighting Top Industry Stories Through the Years 

Edited by Nathan Cohen 

Vol 1, No. 1, The Rcil Journal 

Published By Ben Shiycn, January 31, 1920 

MARCUS 

LOEW 

1920 

Marcus Loew, seeking product for his theatres, buys Metro 

Pictures. 

Exhibitors organize: Establish Motion 

Picture Theatre Owners of America. 

National Screen Service Corp. founded. 

CBC Film Sales Co. (now Columbia Pictures) 

organized. 

Sol Lesser and associates organize West 

Coast Theatres. 

Industry mobilizes to fight campaign 

for federal Blue Law legislation. 

1921 

Federal Trade Commission files complaint against major producer-distributors 

charging violation of antitrust laws. 

Exhibitors, in greatest convention, propose $5,000,000 fund to 

finance production and distribution of films. 

Millions being invested in theatres; Loew's has 18 under way. 

Censorship laws face industry,- New York, Massachusetts pass 

bills. 

1922 

Motion Picture Producers and Distributors Ass'n organized with 

Will H. Hays as president. 

Technicolor Corp. shows new color 

process. 

Hoys and MPTO in meeting to negotiate 

standard contract. 

Hoys office issues ultimatum to studios 

for clean pictures. 

Theatre Owners Distributors organized; 

plan to produce pictures by September 1923. 

1923 

Balaban & Kotz establishes $9,620,000 circuit. 

m ft 

West coast studio construction announced 

by William Fox. 

David 0. Selznick, son of Lewis J., enters 

film production. 

Famous Players Acquires S. A. Lynch Circuit 

in South for $5,700,000. 

Titonsof the 1920s: W 

Fox (R), Adolph Zuk Irving Thalberg leaves Universal to become 

vice-president of Louis B. Mayer company. 

84 

1924 

Loew's Inc. creates new production company through merger 

of Metro, Goldwyn and Louis B. 

Mayer companies. 

CBS Film Co. inaugurates own exchange 

system under name of Columbia Pictures. 

Stanley Corp. of America begins building 

national circuit. 

Lee De Forest produces two-reel talking 

picture based on life of Lincoln. 

1925 

Paramount acquires Balaban & Katz, organizes Publix Theatres. 

Motion Picture Relief Fund chartered in Hollywood. 

Warner Bros, buys Vitagraph Inc., including exchanges, studios, 

contracts. 

Samuel Goldwyn joins United Artists. 

1926 

Warner Bros, produces "Don Juan," first motion picture with 

formed. 

Columbia buys its own studio. 

1927 

sound. 

Stanley Corp. acquires $80 million 

in theatres, including 

Fabian, and Rowland and 

Clark circuits. 

National Theatre Supply Co. establishes 

branches in 32 exchange 

cities. 

United Artists Theatre Circuit 

The movies talk: Al Jolson in "The Jazz Singer" a boxoffice 

sensation. 

Academy of Motion Picture 

Arts and Sciences founded. 

Federal Trade Commission 

rules blockbooking is illegal. 

Negotiations for merger of 

UA and MGM end, as Mary 

Pickford and Douglas Fairbanks 

oppose deal. 

Fox introduces Movietone in newsreel. 

Movies Tolk: Al Jolson in "The 

Jozi Singer," first talkie 

BOXOFFICE :; Jul.v 25. 1960

1 mactufaciurcr 

iwm Lxhtbut>rv 

4} 

1928 

Industry awakens to demand for sound, stampede is on. 

Federal Trade Commission moves to halt blocl

1940 

Neeley blockbooking bill stirs industry controversy. 

Allied Maps Its Final Drive in 

Push /or Wee/y Enactment 

Neclty anti-blockbooking bill tokcl 

limelight li ' 

Government suit ogoinst majors 

ends in consent decree, calling 

for orbitrotion system, 

selling of features in blocks 

of five. 

War in Europe halts industry 

growth overseas. 

Federal Communications Commission authorizes limited commercial 

television. 

Federal divorcement legislation introduced in Senate. 

"Gone With the Wind" has its premiere, wins Oscar Award. 

1941 

War Activities Committee organized to play role in war effort. 

Industry unity conference, spearheaded by Allied, held. 

Wendell Willkie defends industry before Senate Committee on 

charges of war propaganda in films. 

Arbitration system for industry goes into effect. 

Distributors begin selling features in blocks of five under decree. 

Commercial television in debut,- theatre TV is demonstrated. 

"Rebecco" wins Academy Award. 

1942 

United Motion Picture Industry (UMPI), industry organization fo 

^ 

trade reforms, rejected 

by Department of Justice. 

Spyros P. Skouros is named 

president of 20th Century-Fox. 

War Activities Committee 

in high gear, establishes 

distinguished record of 

service. 

"How Green Was My Valley" wins Academy Award. 

1943 

Consent decree ends; exhibitors and distributors meet to seek 

ways to ovoid litigation. 

Department of Justice files antitrust suits against large circuits. 

20th Century-Fox acquires full control of National Theatres. 

Oscar for best picture won by "Mrs. Miniver." 

1944 

Theatre admi';înns tox increased to 20 per cent. 

Government takes antitrust case 

against the majors into the 

courts. 

Television gains interest of motion 

picture companies. Majors 

move to acquire TV stations, 

produce television films. 

Supreme Court upholds decision 

in Crescent Circuit case,- D of 

Gain stofus at White Houte J moves ogoinst Schine. 

Wartime achievements of industry give it status as "semi-public 

institution." 

Academy Award goes to "Cosoblonca." 

1945 

Industry returns to peacetime level, given "well-done" plaque 

for wartime accomplishments by Navy, Army, Treasury. 

Motion Picture Ass'n of America reorganizes,- Will Hays resigns 

OS president, Eric A. Johnston ossumes helm. 

Three-judge statutory court hears D of J case against major 

film companies. 

Production hamstrung by eight-month jurisdictional strike. 

Industry witnesses surge of independent producing companies. 

"Going My Way" wins Academy Award. 

1946 

Jackson Park decree upheld by Supreme Court, sets pattern for 

exhibitor antitrust suits. 

MPAA moves to expand foreign markets,- seeks to 

increase overseas 

income from 35 to 50 per cent of total gross. 

American Theatres Ass'n organized at St. 

Louis industry meeting. 

MPTOA, Allied exchange observers, seek closer relationship on 

trade matters. 

Federal court hands down historic decision in antitrust suit. 

Academy Award won by "Lost Weekend." 

1947 

Foreign market collapses,- British impose 75 per cent ad valorem 

tax on U. S. films; Hollywood 

holts flow of films to Great 

Britain. 

Theatre Owners of America 

formed through merger of 

American Theatre Ass'n and 

Motion Picture Theatre Owners 

of America. 

House Un-American Activities 

Committee opens hearings 

on "Reds in Hollywood." 

Paramount introduces theatre 

television system. 

Theatre TV is introduced 

Major film distributors and Justice Department appeal antitrust 

decision to U. S. Supreme Court. 

"The Best Years of Our Lives" wins Academy Award. 

1948 

Supreme Court upholds Justice Department in antitrust suit; 

orders reopening of theatre divestiture 

angles of suit. 

Britain's 75 per cent ad valorem tax on film 

imports withdrawn, U. S. starts sending 

product to Great Britain once again. 

RKO is first to sign consent decree, accepts 

divorcement of theatre circuit. 

Exhibitors win fight to end payment of 

ASCAP license fees. 

Theatre television introduced at the New 

York Paramount Theatre. 

"Gentlemen's Agreement" wins Oscar for best picture of the 

year. 

1949 

Shape of Things to Come: Theatres in five cities present World 

Series on big-screen television. 

COMPO is organized at industry 

conference in Chicago. 

Paramount divorcement plan 

goes into effect. 

Industry moves into courts to 

test constitutionality of censorship. 

Supreme Court rules out royalties 

payments on drive-in 

patents. 

Industry arbitration system 

under AAA ends. Chicago: COMPO is orgonlMd 

"Hamlet" wins Oscar as best picture of the year. 


A Box Office Plus For Your Summer Programs 

BOOK THIS AWARD WINNING FEATURETTE 

CHEERED BY AUDIENCES FROM COAST TO COAST. 

What they say about "RHAPSODY OF STEEL' 

"One of fhe best shorts we have had" — Des Moines, la. 

"One of the best" — Dayton, Ohio 

"A Masterpiece" — Chicago, III. 

"Great" — Los Angeles, Calif. 

Running Time-23 minutes, animated in 

Technicolor. 

Complete Press Kit available. Accessories in full color. 

¥ 

Distributed by The JAM HANDY ORGANIZATION — 2821 E. Grand Blvd., Detroit 11, Mich. 

BOXOFFICE :: July 25. 1960 

87

1950 

Industry delegation calls at White House, pledges full support in 

Korean War. 

Boxoffice grosses drop; public 

"shopping for entertainment." 

Wor restrictions halt theatre construction, 

remodeling. 

Supreme Court turns down Loew's, 

Warner Bros., 20th Century-Fox 

on antitrust appeals. 

Paramount acquires interests in 

television companies. 

Ned Depinet becomes first president 

of COMPO. Industry steps ahead on program. 

"All the King's Men" wins Academy Award. 

1951 

Toll TV makes debut in Chicago Phonevision test. 

American Broadcasting Co. and United Paramount Theatres 

merge. 

Arthur Krim, associates acquire control of United Artists. 

First exclusive theatre TV event held— Louis-Savold fight. 

Movietime in U.S.A. a nationwide promotion success. 

Decca Records acquires control of Universal Pictures. 

Louis B. Mayer leaves Metro-Goldwyn-Mayer. 

"All About Eve" wins Academy Award as year's best picture. 

1952 

Censorship victory in Supreme Court—"Freedom of the screen" 

upheld in "Miracle" 

case. 

FREEDOM OF THE SCREEN 

Year of New Dimensions: !!°N„iOR THE INDUSTRY 

Cinerama in debut, 

,'iXX't.'* 

"Bwana Devil" in 3-D .,-•;:-.::; 

bows. 

Industry meets to draft an 

arbitration system. 

industry wins censorship victory 

Justice Department files 16mm film suit against distributors. 

Television moves aheod: Freeze on stations ends. 

"An American in Paris" wins the Academy Award. 

1953 

Cinemascope introduced by 20th Century-Fox. 

Rush for stereophonic sound is 

on— industry's newest "wonder 

drug." 

Multiplicity of scopes and 3-D 

systems confusing to industry. 

Exhibitors open fire on prereot 

3-0, new 'Scopes leoses ot upped admissions. 

S. H. Fabian acquires control of Warner Bros, theatres. 

Telemeter tests held in Palm Springs, Calif. 

DeMille's "Greatest Show on Earth" wins Academy Award. 

1954 

Supreme Court rules against New York, Ohio censorship lows. 

Boom in new drive-ins: 714 costing $63 million built in 14 

months. 

Metropolitan Opern is big-screen draw in 32 theatres. 

Exhibitors organize to fight toll TV. 

Paramount demonstrates its VistaVision system. 

Tax fight won: Levy on tickets 50 cents or under eliminated. 

"From Here to Eternity" wins Oscar as year's best feature. 

1955 

General Tire & Rubber Co. buys RKO from Howard Hughes 

Allied campaigns for government 

control of film 

rentals. 

Charlie Chaplin sells last of 

holdings in United Artists. 

National Theatres develops 

Cinemirocle 

process. 

Industry stages successful 

GENERAL TIRE BUYS RKO RADIO: 

HUGHES SELLS fOR 25 MILUON 

Tire company diversifies: Buys RKO 

Audience Awards promotion. 

Industry victory in 16mm suit; can't be forced to sell to TV. 

"On the Waterfront" wins Academy Award. 

1956 

An Era Ends: Warners give up control of company. 

Columbia, Loew's sell backlog of features to television. 

Congress repeals tax on tickets 90 cents and under. 

Senate Small Business Committee hears exhibitor complaints on 

trade practices. 

Warner-Pathe newsreel is discontinued. 

Darryl Zanuck leaves 20th Century-Fox as production chief. 

"Marty" wins Academy Award as year's best picture. 

1957 

RKO Radio film exchange system ends. Universal takes over 

RKO features. 

Bortlcsville, Telemovie City 

Paramount drops newsreel production. 

Video Independent Theatres 

introduces Telemovies in 

Bartlesville, Okla. 

Management wins battle over 

control of Loew's, Inc. 

Old movies on television provide 

stiff competition. 

United Artists becomes a publicly owned corporation. 

Production Code appeals board expanded to include exhibitors 

independent distributors. 

"Around the World in 80 Days" is Academy Award winner. 

1958 

American Congress of Exhibitors is organized. 

Paramount sells backlog of 

pre-1948 features to television. 

Motion Picture Investors, 

Inc., founded. 

Republic 

Pictures discon- 

OS 

tinues production 

': 

of the- ^ 

A show ^ , 

of 

., 

unify ACE ^-, 

. 

orgoniics „, 

atrical films. 

Flood of pre-1948 films on TV dents boxoffice grosses. 

Allied issues White Paper attacking Justice Department, distributors. 

"The Bridge on the River Kwai" wins Academy Award. 

Cecil B. DeMille dies at 77. 

1959 

COMPO, ACE push conciliation as method to settle industry 

disputes. 

August attendance of 82,300,000 weekly highest since 1948. 

Factional fight hits Allied, two regional affiliates withdraw. 

Wide range of censorship threots faces industry. 

"Gigi" is Oscar winner as year's best film. 

BOXOFFICE :: July 25, 1960

CONGRATULATIONS 

-SOL C. 

SIEGEL 

toOXOFFICE :: July 25, 1960 89

among 

10 Films That Helped Shape the Motion Picture: 1920-1960 

By FRANK LEYENDECKER 

TJICHARD GRIFFITH , curator of the Museum of Modern Art Film Library In New 

York City, Is as well qualified as almost anyone in the film industry today to 

pick ten outstanding films that helped shape the motion picture, from 1920-1960, the 

period of BoxoFFicE's existence. Griffith has been curator at the Museum Film 

Library since 1951, during which time he has seen all the important films of this 

period. Including the earlier epics which are in the Film Library's permanent collection. 

During this period, the Film Library has presented such film cycles as "Through 

the Looking Glass" tl954). a series of movies about the film industry since Its 

Inception: "Fifty Years of Italian Cinema" a957>; "Marlene Dietrich: Image and 

Legend"

SALUTING 

BEN SHLYEN 

On His Forty Years of Service 

to the Motion Picture Industry 

SAMUEL 

BRONSTON'S 

KING OF KINGS 

With the Cast of Casts 

Directed by Nicholas Ray Screenplay by Philip Yordan 

An tA-G-SA 

Release 

and forthcoming Productions by Samuel Bronston 

EL 

CID 

Directed 

by 

ANTHONY 

MANN 

DON 

QUIXOTE 

Directed 

by 

HUGO 

FREGONESE 

CARMEN 

Based on the story 

PROSPER 

MERIMEE 

Music by 

BIZET 

CAPTAIN 

KIDD 

The greatest sea 

sago of oil times. 

BOXOmCE :: July 25, 1960 91

LônaratutatIons 

f 

FRED ASTAIRE 

|30X0FFICE :: July 25, 1960 

93

{ônaratulatitons 

f 

JERRY LEWIS PRODUCTIONS, INC. 

IN 

RELEASE 

THE BELLBOY' 

EDITING 

"CINDERFELLAI 

94 BOXOFHCE :: July 25, 1960

Technological Outlook 

Like having your choice j^ 

BETWEEN Miss America ,^^ \W 

and Miss 

Universe! 

Yes — whether you pred-r 

the sturdy 10 Ih tin or 

the handsome 12V'2 lb 

poly bag. Butterflake 

assures you the same 

sajjerlative quality — 

quality that pays off with 

an extra S25 00 to $35.00 

per hundred in your 

Pop Corn profits. And 

Butterflake is so tender, 

so delicious, it brings 

'em back again and again' 

Packed four bags or 

fins to fhe case. Order 

from your distributor, 

or write 

POP CORN ofvfSfON 

NATIONAL OATS CO. 

Wall Lake, Iowa • Hagersfown. Md. Delaware, Ohio 

(ônara iaraiuiauond 

tula ti 

BOXOFFICE 

On Its 40th Anniversary 

ALTEC SERUICE COmPflnV 

The Service Organization of the Motion Picture Industry 

CARBON SAVERS pat 

pendm,, 

The new Rofo-Sleevc for rotating carbons is 

the answer to high carbon costs. Burn short 

or burn 'em up with this amazing device. 100% 

dependable. Simplicity itself to use. 

Special offer. Send $2.00 for one dozen Roto-Sleeves and decore drill. For Suprex carbons specify 

Pin-Core. Negative corbon savers $1.00 each. 

Mention corbon size. 

Economizer Mirror Baclting. $2.50. Repair cracked mirrors and save new reflectors. Complete 

with instructions. . , _ 

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ECONOMIZER ENTERPRISES 524 W. 43rd St., Los Angeles 37, Calif. 

Heartiest Congratulations and Good Wishes 

To MR. BOXOFFICE (BEN SHLYEN) 

KANSAS CITY, MO. 

DICKINSON OPERATING CO., 

INC. 

I 

Continued from page 83) 

kinescope recording camera for 16mm 

lum, tne aun ol which is to provide a 

pnoiograpnic image directly comparable to 

me TV monitor quality. 

It IS apparent that, m the near future, 

with a raaicaliy new type oi television recoraing 

camera, a simplified rapid processing 

unit, and a perfected continuous 

16mm projector, in sequence, it would tMS 

possible to view a kinescope recorded TV 

piogram in less than one minute lOi 

black-and-white. Such developments will 

give us improved quality film reproduction 

by a fast and simple procedure, without 

losing the present advantages of a umveisal 

medium. 

It IS vital to the assmance of maximum 

image quality on both 16mm blacK-anuwiute 

and coior lilm prints, that there be 

a oomm to 16mm reduction printer wuicu 

will offer a very steady, high-quality image 

on the 16mm film by direct reductioa 

Irom 35mni original negative. This equipment 

ought to operate at a speed comparaoie 

to today's contact printer. It snomu 

be kind to the 35mm negative. There is 

widespread belief in the industry that such 

a printer is possible and designs are under 

consideration. 

These are some of the highlights illustrating 

the kind of activity that is going 

on and that may be expected. Specialized 

applications of motion pictm'e and television 

are increasing in number and imyoitance 

and, as a consequence, the interests 

of the engineers are becoming 

greatly diversified. The changes of emphasis 

that are going on within the industry 

will bring with them certain problems and 

certain questions. One of the most important 

of these questions that has relevance 

not only to the SMPTE, but to the 

industry as a whole and to other interested 

groups is: how can the needs of this 

heterogeneous gioup be satisfied as to 

special training, exchange of information, 

awareness of opportunities and other matters 

important to the engineer as an individual 

and to the industry? 

In our opimon it is of the utmost importance 

that all groups whose broad interests 

include the imaging and recording 

of action and sound be made fully 

aw-are of the advantages to be gained from 

contact and exchange of information. It 

is important that among these various 

groups, the relationship of the exhibitor to 

the total field of activity and his vital role 

within the industry be given due emphasis. 

The exchange of information so vital to 

the growth of the industry can not be accomplished 

without the constant "rubbing 

of elbows" and the stimulation of ideas 

made possible through periodicals, meetings, 

conferences and conventions. 

In all this, the exhibitor, through specialized 

publications and through his long 

experience and unique opportunity to 

keep his fingers on the pulse of the industry, 

can contribute a unifying factor to 

the entire industry during the era of growing 

change and diversification. 


liit>. 

^ 

cr^g/ 

ttte 

Music 

of 

^ 

POPULAR SONGS 

The current hit songs, as well as those 

great standards of yesterday. 

• • • 

^GÔO^^ 

F^^ 

The best in blues, syncopation and jazz 

— all typically American. 

^=^ 

Sacred Music 

Songs of faith, hymns reflecting America's 

religious beliefs, as well as the more 

formal liturgical music. 

• * • 

Production Numbers 

The well-known songs from world-famous 

Broadway productions, past and present, 

as well as top Hollywood musicals. 

• • • 

Work songs, play songs, regional songs 

— telling the story of the 

American people. 

Symphonic & Concert Works 

Music of outstanding modern American 

composers, as well as the distinguished 

composers of great classics. 

• • • 

More than 5,000 writers and publishers are constantly 

adding new works to the extensive ASCAP repertory. 

k± 

k 

AMERICAN SOCIETY OF COMPOSERS, AUTHORS AND PUBLISHERS 

575 Madison Avenue, New York 22, N. Y. 

/i 


Our Best Wishes 

to Boxoffice . . . 

D For printing a magazine that over the years has 

been truly a news magazine of the whole industry. 

G For printing a magazine that has had a balanced 

coverage of the great events and problems of the 

industry. 

G For printing a magazine that has always printed the 

facts and always with careful 

consideration for the 

effect upon everyone rather than the immediate 

gains of a very few. 

May you employ the same fairness and purpose 

in the future. R. S. Ballantyne 

To you, 

BEN SHLYEN 

40th 

On your 

Anniversary 

Our sincere 

Congratulations. 

iTlalcoinv 

LABORATORIES 

CORPORATION 

t£^^/k$m(j^(»^ 

244 W. 49th St., New York City 

1 71 2 Jackion Street Omaha 2, Nebraska 

Circle 6-6150 

Best 

Wishes 

to 

Ben Shiyen 

International Alliance of Theatrical Stage Employes 

and Moving Picture Machine Operators 

of the United States and Canada 

AflUiaied with the AFL-CIO 

RICHARD F. 

WALSH 

Infemationcd President 

HARLAND HOLMDEN 

General Secretary-Treasurer 

Room 1900 

1270 Avenue of the Americas 

New York 20, N.Y. 


i You 

I 

you 

; 

gone 

I 

' 

I 

I 

1 

stony 

j 

to 

; 

another 

I 

to 

I 

I know 

I take 

I have 

CONGRATULATORY MESSAGES 

We take great pleasure in joining your many friends throughout 

the industry in extending our congratulations to you, and to 

BOXOFFICE, on the occasion of your 40th anniversary. 

Under your able leadership BOXOFFICE has won the respect 

and confidence of all elements of the industry. COMPO is 

particularly grateful for the support it has received from you and 

your editorial staff in all campaigns in which it has been engaged. 

May we take this opportunity of extending to you, and to 

BOXOFFICE, our sincerest wishes for many more years of fruitful 

endeavor. 

COUNCIL OF MOTION PICTURE ORGANIZATIONS, INC. 

Ben Marcus 

A. Montague 

Samuel Pinanski, Co-Chairmen 

/// 

On behalf of the Directors Guild of America, I wish to extend 

to you, as publisher, our warmest regards on the 40th anniversary 

of BOXOFFICE. 

Your magazine serves a valuable purpose to the industry, 

which is not known to the general public, but is. certainly recognized 

by those of us within the motion picture industry. 

DIRECTORS GUILD OF AMERICA, INC. 

Frank Copra, President 

/// 

[} I understand that you are now celebrating the 40th onnijversary 

of BOXOFFICE. I want to congratulate you on behalf of 

f 

' 

myself and the Screen Producers Guild for the many contributions 

have mode to our industry over the years, both on your 

editorial 

! pages and in your own personal contacts within the 

industry. 

; 

how much of yourself and Clara (Mrs. Shlyen) have 

into BOXOFFICE and it is the sincere hope of the Screen 

Producers Guild that you will both remain actively at its helm 

for many, many years to come. 

' 

/// 

SCREEN PRODUCERS GUILD 

Walter M. Mirisch, President 

great pleasure in paying my respects and those of 

jour organization to you and your staff on this, your 40th 

i 

anniversary. 

been a subscriber during most of those years and 

hove always found your paper informative, provocative and a 

true torch-bearer for the industry. You have given it leadership 

I 

in those 40 years and you hove reported conditions and mode 

constructive suggestions all along the tortuous and devious paths 

the industry has followed during its time of trial and tribulation. 

j 

pointed the way when radio first come into being, then 

sound, and in recent years—TV. I am sure the way was often 

[ 

and uncertain, but you never lost the faith and never failed 

give the industry and all those who mode it up, a standard to 

follow and a goal to achieve. 

May your banners flutter in the high winds of leadership for 

40 years and may your continuing success be a confirma- 

\ 

tion of the high place you hold in this industry. From all of us 

all of you. 

INDEPENDENT MOTION PICTURE PRODUCERS' ASS'N 

Edward Finney, President 

During your 40 years as publisher, you hove also been 

commentator, constructive critic and friend. 

As a fellow Pioneer and as president of the Motion Picture 

Pioneers, it is a pleasure to congratulate you and BOXOFFICE 

upon four decades of significant service to our industry. 

MOTION PICTURE PIONEERS, INC. 

S. H. Fabian, President 

/// 

Congratulations to BOXOFFICE, "The Pulse of the Motion 

Picture Industry," upon this the 40th anniversary year of its 

publication, and to you its publisher and editor-in-chief. 

Not only does this publication bring to us all the news of 

the industry, but of particular interest to the members of the 

Federation of Motion Picture Councils, Inc., is the National Screen 

Council, and its Blue Ribbon Awards, to pictures which offer 

outstanding entertainment to the family. Many of our members 

vote monthly on these awards, and often it seems there ore 

almost as many opinions as there are pictures. It is our hope 

that this Blue Ribbon Award will continue through the years to 

come, and that there will be so many fine films for the entire 

family that the choice will be even more difficult. 

FEDERATION OF MOTION PICTURE COUNCILS 

Mrs. W. Loshley Nelson jr.. President 

/// 

On behalf of a great many lATSE members who read and 

enjoy your magazine, finding it a never-failing source of information 

and guidance, I want to congratulate you on the completion 

of 40 years in the business. May we look forward to many more 

years of your thorough coverage of every region throughout the 

United States and Canada. 

INTERNATIONAL ALLIANCE OF THEATRICAL STAGE EMPLOYEES 

Richard F. Walsh, International President 

/// 

In behalf of TESMA, I extend congratulations and best wishes 

for 40 years of valuable service to the motion picture industry. 

Your contributions to the v/elfore of motion pictures through 

the years hove been an important factor in the industry's growth 

and aims. 

May we be fortunate in having you continue to serve for 

many years to come. 

THEATRE EQUIPMENT AND SUPPLY MANUFACTURERS ASS'N 

Thos. E. La Vezzi, President 

/// 

Variety Club, itself, over a third of a century old, serving 

underprivileged children throughout the world, salutes Ben Shlyen 

and BOXOFFICE on its 40th anniversary. 

It is through the fine cooperation of the tradepress that 

Variety Club Tents are able to raise and spend close to three 

million dollars a year to alleviate suffering of children in such 

institutions as Boston's Cancer Hospital, Miami's Variety Clubs 

Childrens Hospital, Minneapolis Variety Club Heart Hospital, Memphis' 

Variety Childrens Heart Institute and many other fine 

charities too numerous to mention. And, because Ben Shlyen and 



SAMUEL GOLDWYN 

July 25, 

I960 

Dear Ben, 

„ .a.es talent .„d reputation to regain 

in any inaustrv, so to you on your 40tn 

a leader 

t 

anniversary my warmes 

congratulations. 

W ith kindest 

regards, 

>--^ 

Mr. Ben Shlyen 

Associated Publications 

825 Van Brunt Blvd. 

Kansas City 24, Mo.

I 

am 

BOXOFFICE are such important segments of that tradepress, we 

of Variety are most grateful and appreciative. 

VARIETY CLUBS INTERNATIONAL 

Edward Emanuel, Internotional Chief Barker 

/// 

It is with sincere pleasure that I extend congratulations upon 

the occasion of the 40th anniversary of BOXOFFICE and yourself 

as publisher. 

Having found BOXOFFICE to be an invaluable source of information 

throughout the years and having on many occasions 

quoted BOXOFFICE editorials, I frankly am grateful for this 

opportunity of expressing appreciation to you for the magnificent 

contribution you have mode to our industry. 

It is a well-known fact that BOXOFFICE constitutes an integral 

and irreplaceable periodical which is in the some category as on 

old, honored and trusted friend. 

MOTION PICTURE INDUSTRY COUNCIL OF CANADA 

Charles S. Chaplin, Chairman 

/// 

The Board of Directors join with me in wishing you and 

BOXOFFICE Magazine the best of everything. We congratulate 

you on your 40th anniversary. 

MOTION PICTURE ASS'N OF GREATER KANSAS CITY 

Abbott Sher, President 

/// 

It affords us inestimable pleasure to extend warm, cordial 

greetings to you on this, your 40th anniversary of BOXOFFICE. 

We are most appreciative of your brilliant counsel which 

has been instrumental in furthering the progress of WOMPI. 

Your editorials are always of infinite value in planning the 

expansion of future activities not only of WOMf I 

but the entire 

motion picture industry. 

WOMEN OF THE MOTION PICTURE INDUSTRY 

Mable Guinan, President 

/// 

On behalf of my association I send greetings and congratulations 

to BOXOFFICE on its 40th anniversary. My members appreciate 

and warmly welcome the support given by BOXOFFICE to the 

all-important question of Anglo-American cooperation in the field 

of our industry. So much depends on this and British producers 

are appreciative of the assistance which we have received from 

your journal. 

BRITISH FILM PRODUCERS ASS'N 

Arthur Watkins, President 

/// 

The Federation of British Film Makers sends congratulations 

and good wishes to BOXOFFICE on the 40th anniversary of its 

distinguished services to the film industry. 

May it continue to flourish under the brilliant editorship of 

Ben Shiyen, whom we honor as an invaluable friend of British 

film production. 

FEDERATION OF BRITISH FILM MAKERS 

A. W. Filson, Secretary 

/// 

Our sincere congratulations to you and to BOXOFFICE on 

your 40 years of service to the motion picture industry. 

BOXOFFICE will always be a "must" to filmmakers and 

theatremen everywhere. 

You are to be congratulated! 

AMERICAN INTERNATIONAL PICTURES 

James H. Nicholson, President 

/// 

On the occasion of the 40th anniversary of BOXOFFICE, I 

wish to add my best wishes to those of your many other friends 

for the continued progress of your fine publication. 

There have been many changes in our industry over these 

years, and there will be many more in the future. It has been a 

great experience to be a part of this exciting progress, and 

when our present problems are solved, and I sure they soon 

will be, we in Columbia look forward to a stronger industry 

than ever before. 

BOXOFFICE has helped to make this progress possible and 

we know it will be in the forefront during the future growth in 

the entertainment field. 

COLUMBIA PICTURES CORPORATION 

A. Schneider, President 

/// 

I, for one, can really appreciate the great strides BOXOFFICE 

has mode in the last 40 years as I recall very clearly the inception 

of the publication known at that time as "The Reel Journal." 

I wish you continued success, Ben, and I, too, am looking 

forward to 

your 50th anniversary. 


Rube Jockter, Vice-President and 

General Sales Manager 

/// 

My congratulations on your 40th anniversary. While I don't 

bock the full route with you, I hove been port of the action 

go 

for lo these 27 years. I hove watched the growth of BOXOFFICE 

know full well the effort and 

to its present high status and I 

dedication which has made it possible. 

wish you and BOXOFFICE a long, happy and prosperous life. 


Paul N. Lazarus jr., Vice-President 

/// 

Congratulations on your tremendous success during the past 

40 years. 

Our industry, of course, has grown tremendously during the 

past four decades and one reason for that growth has been the 

steady interest of BOXOFFICE in our industry and our industry's 

interest in BOXOFFICE. 

Your contributions to the movie business have been extraordinary 

over the years and the best thing of all is the fact that 

your influence is even greater today than ever. Keep it up, Ben, 

and let's have a mighty big celebration on your 50th anniversary! 


Robert S. Ferguson, Director of 

Advertising and Publicity 

/// 

With Ben Shiyen, we look forward to the coming years with 

confidence sure of the increased opportunities for the deserving 

in our great industry. We have the manpower, the technical tools 

and the know-how. With them, no problem is unsurmountoble. 

It is a personal pleasure to congratulate BOXOFFICE and its 

founder and publisher on 40 years of consistent service to the 

advancement of the motion picture, with every good wish for 

the decade ahead. 

METRO-GOLDWYN-MAYER, INC. 

Joseph R. Vogel, President 

/// 

Bravo to BOXOFFICE and Ben! That's a lot of "B's"-but the 

performance of your publication has been strictly "A" since you 

started 40 years ago. You and your associates have the right to 

be proud of the part you've played in the growth of our industry. 

May there be many more years available to you to enjoy 

life and to give the motion picture business the benefit of your 

energy and experience. 

It's been a pleasure to know you and to work with you. 

METRO-GOLDWYN-MAYER, INC. 

Silas F. Seadler, Eastern 

Advertising Manager 



HAPPY BIRTHDAY, BEN SHLYEN 

Your friends in Canada 

congratulate 

you on forty 

years of service to our industry 

FAMOUS PLAYERS 

CANADIAN CORPORATION, LTD. 

The Showmen of 

National Theatres & Television, 

Inc., Salute Ben Shiyen's 40 Years of Service 

In the Interests of the Motion Picture Industry. 

NATIONAL THEATRES & TELEVISION. INC 

• NT&T AMUSEMENT CORPORATION 

Fox West Coast Theatres — Fox Intermountoin Theatres 

Fox Midwest Theatres — Evergreen State Amusement Corporation 

• NATIONAL TELEFILM ASSOCIATES, Inc. 

• CINEMIRACLE PICTURES CORPORATION 

(Distributor of "Windjammer") 

102 BOXOFFICE :: July 25, 1960

I 

reporter 

' 

UNIVERSAL-INTERNATIONAL 

I 

in-chief 

I 

The 

I would 

want 

I am 

... and time marches on! BOXOFFICE is 40 years young! 

To you and your staff, congratulations on your wonderful 

growth through the years and the great help you have been to 

this industry. 

We join you in looking FORWARD to your 50th anniversary 

for our growth to bigger and better entertainment is mutually 

bound with you in serving the public. Success for you spells 

success for all the companies who partake in the making and 

selling of motion pictures. 

PARAMOUNT PICTURES CORPORATION 

George Weltner, Vice-President 

/// 

On the 40th anniversary of BOXOFFICE let me extend to you 

Imy very deepest congratulations. 

For 40 years BOXOFFICE has been a faithful and worthy 

of the film industry. Like that industry, it has grown 

and matured tremendously. Looking into the future, it is a comforting 

thought to know that BOXOFFICE will be with us and 

continuing to provide such valuable services. 

My deep personal congratulations to you, Ben, on this happy 

milestone. Your magazine is a lasting tribute to your talents and 

determination. 

20TH CENTURY-FOX FILM CORP. 

Spyros P. Skouras, President 

/// 

We at United Artists are happy to join with other members 

of the motion picture industry in congratulating BOXOFFICE Maglozine 

and its editor and publisher, Ben Shiyen, on their 40 years 

of devoted service and loyalty. For four decades your publication 

'has served the industry with a dedication of which it may well 

be proud. We wish you continued success and many more anniversaries 

in the years ahead. 

UNITED ARTISTS CORPORATION 

Arthur B. Krim, President 

/// 

Congratulations on your 40th year of publication of BOX- 

OFFICE. 

You con well be proud of your service to the motion picture 

industry and I to wish you the best of luck. 

UNITED ARTISTS CORPORATION 

W. J. Heineman, Vice-President 

/// 

in Charge of Distribution 

Everyone in your organization con be justly proud of the 

stature and prestige attained by your fine publication during its 

many years of service to the industry and we, too, are looking 

forward to your 50th anniversary. 

PICTURES 

H. H. Martin, General Sales Manager 

/// 

like to take this opportunity to congratulate you 

i0n the occasion of your 40th anniversary as publisher and editorof 

BOXOFFICE. 

consistent quality of BOXOFFICE over the years is sufificient 

testimony to your ability as an editor and publisher. Howiever, 

you have accomplished for more than merely make a success 

[of your trade journal. You have contributed greatly to the success 

lOf the motion picture industry through your policy of always 

'taking a forthright stand on issues pertaining to both production 

I 

and exhibition of pictures. Your editorial advice and your handling 

[of news hove proven a very valuable guide in the progress made 

I 

by our industry. 

It is my sincere hope that the industry will be able to look 

to you for continuing guidance for many years to come. 

UNIVERSAL PICTURES COMPANY, INC. 

Edward Muhl, Vice-President in 

Charge of Production 

This is to congratulate you on BOXOFFICE'S 40th anniversary. 

As you know, I've visited nearly every major city in the U. S. 

during the past few months and have sot across the desk from 

several exhibitors in each city. You'd be gratified to see on how 

many of those desks BOXOFFICE had a handy spot. 


Jeff Livingston, Executive Co-ordinotor 

of Sales and Advertising 

/// 

Much joy, more success and all the good health in the years 

ahead. 

The occasion of the 40th anniversary of your publication, 

BOXOFFICE, is one that brings cheer to the hearts of all your 

friends, and there are legions, and of course, our best wishes 

go to you and your associates for the years ahead. 


Philip Gerard, Eastern Advertising and 

Publicity Director 

/// 

It is a double pleasure to congratulate you and BOXOFFICE 

on your joint 40th anniversary. 

Your consistent and constructive service to motion pictures 

through four decades has been a significant factor in the growth 

of the industry. As one who has known you through the years, 

especially pleased that your vision in founding a motion 

picture trade journal at a time when films were a comparatively 

new medium has been so fully justified. 

It is my sincere hope that you and BOXOFFICE will have 

many more productive years together. 

WARNER BROS. PICTURES, INC. 

Jack Warner, President 

/// 

Word has gotten to me that you are celebrating 40 years in 

the motion picture industry. That, in itself, is quite on achievement 

but for more important is the fact you hove been a tremendous 

asset to this business. You hove never wavered in your devotion 

to the industry in its entirety— production, distribution and 

exhibition— over the years. You hove always been a friend and 

inspiration to me and my associates. 

NATIONAL THEATRES AND TELEVISION CORP. 

William H. Thedford, Pacific Coast Division Manager 

/// 

Everyone in our organization would want to join with me today 

in sending warmest best wishes to a dear and valued friend on 

the occasion of his 40th anniversary, as editor and publisher of 

BOXOFFICE Magazine. You are one of the great and constructive 

forces in our industry. Ever mindful of our needs, our problems 

and our opportunities, ever sensitive to servicing the exhibitor 

with ideas, suggestions and news in his best interest and for 

his welfare. We hope today is one of your happiest. It should 

be, Ben, for you have selflessly given so much of yourself to the 

enrichment and advancement of others. 

FOX INTERMOUNTAIN THEATRES 

Robert W. Selig, Pres. 

/// 

Congratulations on your 40th anniversary. I have been a 

reader of your publication for the past 26 years and hove enjoyed 

every issue of it. 

BOXOFFICE serves a much needed purpose to every exhibitor. 


BOXOFHCE July 25, 1960 103

Best

I will be congratulating you again in ten years as I am 

am 

I know 

Please keep up the good work and may you have many, many more 

years of success. 

ALABAMA THEATRES ASSOCIATION 

J. W. Gayland, Jr., President 

/// 

It has just come to our attention that the year 1960 marks 

the 40th anniversary of BOXOFFICE and may we at this time 

join the thousands of other exhibitors and associations in extending 

our heartiest and sincere congratulations. BOXOFFICE 

has, over these 40 years, served the theatre owner and the 

industry as a whole, diligently, sincerely and effectively. 

It is seldom in an industry such as ours that deviates so 

widely from year to year by virtue of its position in the lives 

of the millions, you will find a leader so capable of inspiring the 

thousands of theatre owners who may have been looking to you 

for guidance, particularly through the turmoil of the past decade 

when so many of our smaller theatres were forced to close their 

doors after a lifetime of show business by the curtailment of 

good pictures and the little box that nestles in the living room 

of former ardent movie fans. 

May you continue serving us for many, many years. 

ALLIED MOTION PICTURE THEATRE 

OWNERS OF MARYLAND 

J. L. Whittle, Executive Secretary 

/// 

Congratulations on your 40 years as boss of BOXOFFICE. 

You bet we will both be around for the 50th anniversary. We 

may have a bumpy rood now and then but I just as confident 

in writing 

this letter. 

Seriously, it has been a pleasure all these years, not only to 

do business with you, but to know you personally and to know 

the type of individual you are. 

LIPPERT THEATRES, INC. 

Robert L. Lippert, President 

Sincere congratulations to you on the commemoration of 

your 40th year as publisher and editor-in-chief of BOXOFFICE. 

that the exhibitors of this organization join me in 

expressing thanks for this fine trade publication, and to you 

personally for keeping us so well informed on the matters that 

are so vital to our side of the business. 

Best wishes for many more years of success for you and 

BOXOFFICE! 

MOTION PICTURE THEATRE OWNERS, 

ARKANSAS, TENNESSEE, MISSISSIPPI 

Gordon Hutchins, President 

/// 

Heartiest congratulations to a great friend of all exhibitors on 

40 years in show business. It has been our good fortune to know 

you since back in The Reel Journal days. You have always been 

a real friend of our industry. 

FOX MIDWEST THEATRES 

Fred Souttar, Area Supervisor 

/// 

Our sincere wishes for a wonderful 40th anniversary. Your 

BOXOFFICE Magazine has achieved the distinction it so richly 

deserves and may you continue to enjoy the success that its 

leadership recognizes in 

the motion picture industry. 

COMMONWEAITH THEATRES 

/// 

Richard Orear, President 

In behalf of Commonwealth I wish to congratulate all of you 

on your 40th anniversary. 

BOXOFFICE Magazine has earned an indelible mark in success 

through the years and we wish you tranquility in your achievements. 

May your rushing stream of facts always be a part of 

the world of show business. 

COMMONWEALTH THEATRES 

M. B. Smith, Vice-President 


TAKE A BOW, 

BOXOFFICE 

Forty Years of Proud Service 

to 

the 

Motion Picture Industry 

STANLEY WARNER CORPORATION 

BOXOFFICE :: July 25, 1960 105

J 

RADIO CITY MUSIC HALL 

Showplace of the Nation 

• Rockefeller Center, N. Y. 


to 

Ben Shiyen 

for his continued 

service 

Xr-jn institution known throughout the 

to the Industry 

world for its presentation of outstanding 

motion pictures and stage shows 

notable for their good taste, beauty 

and perfection of execution. 

CCI 

Division 

of 

Communications Affiliates 

Inc. 


and Best 

Wishes 

PUBLIC 

and 

RELATIONS 

PUBLICITY 

8720 SUNSET Blvd. 

Hollywood 46, Calif. 

OLympia 2-5252 

ALLIANCE 

AMUSEMENT COMPANY 

S. J. Gregot7, President 

106 

BOXOFHCE July 25. 1960

On the occasion of the 40th anniversary of BOXOFFICE, 1 wish 

to extend to Ben Shiyen my heartiest congratulations. Our 

theatre managers, office staff and myself consider BOXOFFICE a 

very valuable aid in the operation of our business. May Ben 

Shiyen and BOXOFFICE continue to help in the motion picture 

industry for another 40 years. 

/// 

ROY COOPER CO., INC. 

Roy Cooper, President 

Congratulations on your 40th anniversary as the publisher 

and editor-in-chief of BOXOFFICE. You are certainly to be complimented 

in developing this fine publication since the day it was 

printed on a mimeographed sheet out of the basement of your 

home, which I recall very vividly as of yesterday. Hope you have 

many more anniversaries and the best of health to you and Mrs. 

Shiyen. 

WARNER BROS. PICTURES, INC. 

Russell Borg, Branch Manager, 

Kansas City 

/// 

I hasten to extend my congratulations on the occasion of 

the 40th anniversary of BOXOFFICE. 

You are to be complimented on your magnificent service to 

the industry during the years and I wish you continued success 

throughout the years ahead. As founder and publisher you may 

feel justly proud! 

It has been my pleasure and privilege to support your efforts 

and hope that this will be possible for a long time to come. 

ASSOCIATED BRITISH PICTURE CORP., LTD. 

C. J. Latta, Managing Director 

/// 

Congratulations and best wishes from Michigan exhibitors 

on the occasion of your esteemed publication's 40th anniversary. 

During your long years of service to the motion picture 

industry BOXOFFICE has become synonymous with successful theatre 

operation. Today more than ever before the important 

information which BOXOFFICE provides is indispensable. 

Michigan exhibitors join with the entire world in wishing 

both you and BOXOFFICE a long, healthy, prosperous future. 

ALLIED THEATRES OF MICHIGAN, INC. 

Milton H. London, President 

/// 

The theatre owners and managers in Texas are pleased to 

have this opportunity to extend congratulations to you on the 

occasion of the 40th anniversary of your exemplary BOXOFFICE 

magazine. 

Your publication is on invaluable service and a marked asset 

to the entire motion picture industry. 

Best wishes for many more years of continued success. 

COUNCIL OF MOTION PICTURE ORGANIZATIONS OF TEXAS 

Kyle Rorex, Executive Director 

/// 

Please allow me, in the name of the Independent Theatre 

Owners of Ohio, to odd our congratulations to the countless number 

you must be receiving from your friends throughout the 

country. Your 40 years in your field is tribute in itself to the 

excellent service your publication has rendered the exhibitor. 

I should also like to add my own personal best wishes to 

those of the organization,- as a subscriber of long standing, I 

have enjoyed your magazine and its features countless times. 

Since it's said that "Life begins at 40," I'm sure it would be 

in keeping to wish you all health and success for ANOTHER 40 

years of outstanding service, after which time I'd be most happy 

start you off on another round again! 

to 

INDEPENDENT THEATRE OWNERS OF OHIO 

Marshall H. Fine, President 


TODDAo 

Magna Theatre Corp. 

BOXOFHCE :: July 25, 1960 107

prrfi? 

GOOD-ZaOOKZMTG • • • And good booking! Keep a busy 

box-office with such famous Terrytoons crowd-pleasers as Hector Heathcote, 

Hashimoto-San, Heckle & Jeckle, Silly Sidney and Mighty Mouse. Produced 

in 

Cinemascope with Color by Deluxe... TEHRYT^J^JISrS 

A Division of CBS Films Inc./Distributed by Twentieth Century-Fox Film Corporation 

MM i

I 

The membership of the Independent Theatre Owners Ass'n 

joins me in congratulating you on your 40th anniversary celebration. 

BOXOFFICE and you, as its publisher, have been constructive 

forces in the forward progress of the motion picture industry. 

ITOA wishes you many more years of continued success. 

INDEPENDENT THEATRE OWNERS ASS'N, INC. 

Harry Brandt, President 

/// 

I note that BOXOFFICE will soon be celebrating its 40th 

anniversary—40 years of service to the motion picture industry, 

40 years of reliable news coverage, editorials, and constructive 

advice and criticism, that have been of inestimable value to the 

exhibitors of the English-speaking world. 

offer my congratulations and best wishes for 40 years more. 

MOTION PICTURE THEATRE OWNERS 

OF METROPOLITAN WASHINGTON (D.C.) 

A. Julian Brylawski, President 

/// 

Permit me on behalf of the membership of the Motion Picture 

Theatre Owners and Operators of Georgia to extend our hearty 

congratulations upon your 40th anniversary of service to exhibitors. 

You and your publication, BOXOFFICE, have become synonymous 

with the best interest of exhibitors across the country and 

we are grateful for this opportunity to congratulate you and 

wish you and BOXOFFICE many more years of success! 

MOTION PICTURE THEATRE OWNERS AND 

OPERATORS OF GEORGIA 

J. H. Thompson, President 

The role played by the tradepress in the industry's affairs 

throughout the world is a vital one, and to have been "the pulse 

of the motion picture industry" for 40 years is a great achievement. 

On behalf of the Rank Organisation, I extend sincere good 

wishes to Mr. Ben Shiyen and BOXOFFICE for another 40 years of 

informative and comprehensive coverage. 

THE RANK ORGANISATION 

John Davis, Deputy Chairman and 

Managing Director 

/// 

Heartiest congratulations to BOXOFFICE on the occasion of 

its 40th birthday, and to you, Ben, for giving birth to and rearing 

such a valuable member of our industry. 

Here's to that Golden Anniversary! 

J. ARTHUR RANK OVERSEAS FILM DISTRIBUTORS LTD. 

Geoffrey G. Martin, Director of Publicity 

/// 

Our heartiest congratulations to Ben Shiyen and his colleagues 

on BOXOFFICE. To have sustained over so many years 

such a consistently high standard of trade journalism is in itself 

remarkable achievement. More than this, by their responsible, 

perceptive and constructive approach to motion picture issues 

and problems they have rendered a fine service to us all. 

We in Britain have an additional reason for being grateful 

to Ben. His interest in British films, his policy of stimulating a 

similar interest in others, his efforts to arouse a greater awareness 

of British production and its boxoffice potential in the U.S.A. 

have given invaluable aid and encouragement to companies such 

as our own. 

BOXOFFICE deserves not only our congratulations, but also 

our sincere thanks. 

LION INTERNATIONAL FILMS, LTD. 

Victor J. Hoare, Managing Director 


ZEITH IHTEMATIOML FILMS, M. 

T501 BROADWAY NEW YORK, N.Y. 

PROUDLY OFFERS 

FROM THE VANGUARD OF FRANCE'S 

NEW WAVE OF FILM PRODUCERS, 

THE BOXOFFICE CHAMPIONS AND 

AWARD WINNERS ON TWO CONTINENTS 

'THE LOVERS' 

(Louis Molie, director) 

THE 400 BLOWS' 

(Francois Truffout, director) 

-AND NOW- 

'HIROSHIMA . . . MON 

(Alain Resnais, director) 

Another Boxoffice Sensation 

AMOUR' 

BOXOFFICE :: July 25. 1960 109

Screenplay by 

CHARLES SCHNEE 

THE CROWDED SKY" 

Novel by 

Hank Searles 

Warner Bros. 

BUTTERFIELD 8" 

Novel by John O'Hara 

Avon 

Productions-MGM 

"THE MARAUDERS" 

Novel by Charlton Ogburn 

U.S. Pictures-Warner Bros. 

(Milton 

Sperling) 

"BY LOVE POSSESSED' 

Novel by James Gould Cozzens 

The Mirisch 

Company 

(United Artists Release) 

HARRY 

BELAFONTE 

Harbel 

Productions 

110 BOXOFTICE :: July 25. 1960

I 

We are grateful to BOXOFFICE for this opportunity of wishing 

them the heartiest congratulations on their 40th anniversary. 

Through BOXOFFICE we have been able to bring Anglo Amalgamated's 

international product of films to the notice of our 

American exhibitor friends. 

BOXOFFICE has always given us valuable support with our 

British productions and we are looking forward to making announcements 

of our outstanding future productions through BOX- 

OFFICE in the coming years. 

ANGLO AMALGAMATED FILM DISTRIBUTORS 

Nat Cohen and Stuart Levy, Directors 

/// 

Hots off to BOXOFFICE from a boxoffice company! That's the 

Hammer message we send you on this commemorative occasion. 

We have been analytical readers of BOXOFFICE for years. And 

by that we mean the close weekly study of your paper which 

has helped us keep our fingers on the all-important American 

pulse. Pulse gauging has become more of a "must" than ever at 

a time when entertainment trends and ideas and developments 

are constantly on the change. 

We at Hammer like your news service. And that goes for 

everybody from our Wordour Street head office to our lively 

production team at Bray Studios. 

We like your reports on world production and trading. We 

like your spirited, unbiased presentation of the news and the 

facts that make up that news. And, above ail, we cherish and 

profit by the editorials on industry thought and opinion as reflected 

in your bright and newsworthy columns. 

A progressive company salutes a progressive trade newspaper. 

Long may you continue to flourish and prosper. And more 

power to your editorial elbow! 

HAMMER FILM PRODUCTIONS LTD. 

Jimmy Carreras - 

Anthony Hinds 

Michael Carreras 

Congratulations on the 40th anniversary of BOXOFFICE. 

Onward to your jubilee-ond may good health and good 

fortune bless you in the years to come. 

ASSOCIATED BRITISH PICTURE CORP., LTD. 

David Jones, Controller of Publicity and 

Advertising 

/// 

As one who has survived professionally in the film industry 

for nearly the same length of time as BOXOFFICE has been published, 

am in a good position to know what is involved in the 

I successful completion of such long service. 

The present policy of the paper in respect to the British film 

production industry is an example of keeping abreast of the times, 

which attitude of mind should go a long way toward making 

your second 40 years as notable as the first. 

Please accept my sincere congratulations. 

MICHAEL BALCON PRODUCTIONS LTD. 

Michael Balcon, Chairman 

/// 

I hope it is not impertinent for an organisation as young as 

Bryanston, which is only a little more than a year old, to offer 

congratulations to BOXOFFICE with its 40 years of distinguished 

service to the industry. 

My colleagues and I are aware that your paper combines 

the wisdom of advancing years with the enthusiasm of youth, as 

exampled by the recognition you accord British pictures and 

British production. May you hove many more happy anniversaries 

so that "youngsters" like us may continue to benefit by your 

presence. 

BRYANSTON FILMS, LTD. 

Maxwell Setton, Managing Director 

Carry on, Ben. 

/// 

PETER ROGERS PRODUCTIONS, LTD. 

Peter Rogers 

1958 

JACK H. HARRIS 

Productions 

1959 

NOW 

Released by Universal Internotionol 

ojSoism^j 

CINEMaScOP^ 

- COLOR by DeLuxe 

FOR 1961... RIP VAN WINKLE IN THE 21$t CENTURY 

# f 

\ BOXOFTICE : : July 25, 1960 

111

WE ARE PROUD 

TO JOIN IN THE 

40TH ANNIVERSARY 

CELEBRATION OF 

dên S^htiên 

AND 

BOXOFFICE 

BEST WISHES FOR MANY 

MORE YEARS OF SUCCESS 

Mercantile Bank and Trust Co. 

1H9 WALNUT ST. KANSAS CITY, MO. 

Member of Federal Deposit Insurance Corporation 

112 BOXOFFICE :: July 25. 1960


BEN 

Truly tnis nas Leen 40 years of 

progress in our ^reat industry 

witk 

Ben, BOXOFFICE and 

DAVID E. 

WESHNER 

Producers Representative 

JEFFERSON AMUSEMENT CO. 

EAST TEXAS THEATRES INC. 

JULIUS M. GORDON 

PRESIDENT 

HOME OFFICES: 

BEAUMONT, TEXAS 

60 Ea$t 42n(l St., N. Y., N. Y. 

BOXOFFICE :: July 25, 1960 113

20 YEARS 

OF SERVICE 

TO MUSIC 

1940 

1960 


BEN 

SHLYEN 

A. W. SCHWALBERG 

private Property 

The Song of Sister Mario 

Country Music ^.. .. _., , 

o Citotion Films, Inc. 

, . 

Dig Jeetcr 

Five Bold Wcmcn '5 East 58th Street 

Chose Me, Chorlie New York 22, N. Y.

A Cure for Poor Business 

Apathy. Laggardness. Following the lines of 

least resistance. Making a business with substantial 

investment a catchas-catch-can affair. 

"Let's-get-it-today-to-hell-with tomorrow." 

There are the underlying causes of the 

trouble, which, stated in other words, may be 

called lack of showmanship. 

The cure? Big pictures? We have more 

of them today than this industry ever heard 

of in a single season. But they require some 

of that pioneering spirit that dares to do 

what the others are not doing—MERCHAN- 

DISE! Selling the show for what it is worth; 

and selling it in a manner befitting the word 

SHOWMANSHIP. 

BEN SHLYEN in Boxoffice 

December 1, 1937

IT IS A VERY GENUINE PLEASURE 

TO WISH 

BEN SHLYEN 

AND 

BOXOFFICE 

CONTINUED SUCCESS ON THE OCCASION OF THEIR 

40tn ^>^nnluerdaru 

WE ARE PROUD TO HAVE BEEN 

ASSOCIATED WITH THEM 

FOR MORE THAN 

A QUARTER OF A CENTURY 

The FIRST NATIONAL BANK 

OF KANSAS CITY 

14 W. 10TH ST. KANSAS CITY. MO. 

116 BOXOFTICE :: July 25, 1960

HENRY BLANKE 

PRODUCES 

TAYLOR CALDWELL'S 

'DEAR AND GLORIOUS PHYSICIAN' 

,SPG. 

Its 

'HIGH TIME" 

to Felicitate 

BOXOFFICE 

on its 

40th Birthday 

Bin^ 

BOXOFTICE :: July 26. 1960 117

A Coup De Cbapeaux 

to Boxoffice on its 40th year 

of service to the trade. 

J. A. CORDERO 

ppnniirFR

t Pay 

I 

^ 

13 

I 

Feature Releases from July Through December, 1960 

Allied Artists 

JULY 

or Die—Produced ond directed by Richard 

'' 

Wilson. Starring Ernest Borgnine, Zohro Lampert, Alan 

Austin. 

?i 

AUGUST 

Hell to Eternity—Filmed in Okinawa. Produced by 

Irving H. Levin. Directed by Phil Karlson. Starring 

Jeffrey Hunter, David Jonssen, Vic Damone, with 

Miilô Toko, Sessue hayakawa. 

SEPTEMBER 

Plunderers, The— Produced and directed by Joseph 

Pevney for Jeff Chandler's August Productions. 

Sforring Jeff Chandler, John Saxon, Dolores Hart, 

With Marsha Hunt, Jay C. Flippen, Roy Stricklyn. 

LATE FALL 

Immortol Monster— Caltil

120 BOXOFnCE July 25, 1960 

i 

. A 

Jock Ookie, with Kay Medford, Don Rickles, Mortorie 

Bennett. 

Tonon Hi* Mo^nlflnnt—In color. A Sv WcintrQul>-Hory«y 

Hoyutin Production, produced by Sy 

Weintroub in Africo. Directed by Robert Doy. Storrino 

Gordon Scott, Jock Mohonev, Betto St. John, 

wrtn John Corrodine, Alexondro Stewort. 

AUGUST 

II Started In Nople*— In ViitoVision and Technicolor 

Filmed in Italy. Produced by Jock Rose. 

Directed by Melville Shaveljon Storrng Clork Gable, 

Sophia Loren, Vittorio de Sica, Moriotto. 

Nycho—Produced ond directed by Alfred Hitchcock. 

Stofririg Anthony Perkim, Vera Miles, John 

Gavin, Jonet Leioh, with John Mclntyre, Martin 

Bolsom. 

SEPTEMBER-DECEMBER (TentoNve) 

Blood oftd Roses— In Techniromo orxJ Technicolor. 

Produced bv Rovmond Egcr in Itoly. Directed by 

Roger Vodim, StQrrir>g Mel Ferrer, Elsa Martinelli, 

Annette Vodim. 

Breoth of Scondol, A— In Technicolor. Produced by 

Carlo Ponti, Morcello Girosi. Directed by Michael 

Curtiz. Starring Sophia Loren, Maurice Chevalier, 

John Govin, Angela Lombury. 

CinderFella!—in Technicolor. Produced by Jerry 

Lewis. Directed by Fronk Toshlin. Storrir>g Jerry 

Lewis, Anno Mario Alberghetti, Judith Anderson, Ed 

Wynn. 

G.I. Blues— In Technicolor. Produced by Hoi B. 

Wallis. Directed by Norman Taurog. Storrir>g Elvis 

Presley, Juliet Prowse. 

One-Eyed Jacks— In VistoVision and Technicolor. 

Produced by Fronk P. Rosenberg for Penneboker 

Productions. Directed by Marlon Brando. Starring 

Marlon Brondo, Karl Molden, Koty Jurodo, with 

Pirxj Pellicer, Ben Johnson, Slim Pickens. 

Sovoge Innocents, The— In Techniromo 70 ond 

Technicolor. Produced by Moleno Malenotti for Magic 

Films. Directed by Nictiolos Roy. Starring Anthony 

Ouinn, Yoko Toni, with Peter O'Toole. 

Under Ten Flogs— Filmed in Italy. Produced by 

Dino De Laurentiis. Directed by Duilio Coletti. Storring 

Von Hcflin, Chorles Loughton, Myiene Demongeot, 

with Eleonoro Rossi Drogo, Liam Redmond, 

John Ericson. 

World of Suile Wong, The— In Technicolor. Filmed 

in Hong Kong and Loridon. Produced by Roy Stark 

for his World Enterprises. Directed by Richard Quine. 

Starring William Holden, Nancy Kwon, Michoel 

Wilding, Sylvio Syms. 

20th Century-Fox 

JULY 

From tlie Terrace— In CinemoScope ond Do Luxe 

Color. Produced and directed by Mork Robson. 

Storrin:^ Paul Newman, Joanne Woodword, Myrna 

Loy, with Ino Bolin, Leon Ames, Barboro Eden. 

Lost World, The— In CinemoScope ond De Luxe 

Color. Produced ond directed by Irwin Allen. Starring 

David Hedison, Jill St. John, Fernando Lomas, Michael 

Ronnie. 

Murder, Inc.— In CinemoScope. Produced by Burt 

Bolobon. Directed by Burt Bolabon, Stuart Rosenberg. 

Starring Stuart Whitman, May Bntt, with Henry 

Morgan, Peter Folk. 

Story of Ruth, The— In CinemoScope ond De Luxe 

Color. Produced by Samuel G. Engel. Directed by 

Henry Koster. Storring Stuort Whitman, Tom Tryon, 

Peggy Wood, Vivcco Lindfors, Jeff Morrow, Elono 

Eden. 

Trapped In Tangiers— In CinemoScope Italianmode. 

Produced by Antonio Cervi. Directed by Riccordo 

Freda. Storring Edmund Purdom, Genevieve 

Page, Gino Cervi. 

AUGUST 

For tha Love of Mike— In CinemoScope ond De 

Luxe Color Produced ond directed by George Sherman. 

Starring Richard Basehort, Stuart Erwin, Rex 

Allen. 

Idiot, The— 

dubbed 

In 

dialog. 

color. 

A 

Russian-mode, 

U.S.-U.S.S.R. 

with 

Cultural 

English- 

Exchonge 

production, directed by Ivan Pyriev. Starrir>g Yuri 

Yokovliev, Yulio Borisovo, Nikito Podgorny. 

t«f« Make Love— In CinemoScope and color. Produced 

by Jerry Wold. Directed by George Cukor. 

Storrir>g Marilyn Monroe, Yves Montond, Tony Rondoll, 

Fronkie Voughon. 

One Foot in Hell— In CinemoScope and De Luxe 

Color. Produced by Sydney Boehm. Directed by 

Jomes B Clark. Starring Alan Lodd, Don Murroy, 

Dolores Michaels. 

39 Steps, The— In color. British-mode. Produced by 

Petty Box for J. Arthur Ronk. Directed by Rolph 

Th:-nos 5torrir>g Kenneth More, Toino Elg, with 

Bror,.Ja de Bonzie, Barry Jones, James Hayter. 

Young Jess* James— In CinemoScope. Produced by 

Jock Lc--?wood. Directed by Williom Claxton. Starring 

Roy Stncklyn, Willord Parker, Merry Anders. 

SEPTEMBER 

Aphrodite n color Mode in Europe. Storring 

Belinda Let ques Scrnas, Massimo Girotti. 

Hlgh-Pow*red «lf!e, Th*— In CinemoScope. Produced 

and direc- ~.v Maury Dexter. Storring Willord 

Porker, Allisi. ayes. 

High Time— In Cir, noScope ond De Luxe Color. 

Produced by Charles Brcckctt. Directed by Blake 

Edwards. Starring Bing Cro -^y, Fobion, Tuesdoy Weld, 

Richord Beymer, Nicole Mouioy. 

Legions of th* Nil*— In color. Itolion-mode. Produced 

by Virgilio De Blosi. Directed by V ttorio 

Cottofovi. Storring Lindo Cristol, Ettore Monni, 

Georges Morchol. 

Sons ond Lovers— In CinemoScope. Produced by 

Jerry Wold. Directed by Jock Cardiff. Storring Trevor 

Howard, Wendy Hiller, Dean Stockwell, with Mary 

Ure, Heather Sears. 

Upstairs and Downstairs— In color. British-mode. 

Produced by Betty Box for J. Arthur Ronk. Directed 

by Ralph Thomas. Starring Michael Craig, Anne 

Heywood, Myiene Demongeot. 

OCTOBER 

Captain's Table, Th*— In color. British-mode. Produced 

by Joseph Jonni for J. Arthur Rank, Directed 

by Jock Lee. Starring John Gregson, Peggy Cummins, 

Donald Sinden, Nodio Gray, with Maurice Denhom, 

Richard Wattis. 

D*s*rt AHock—British-made. Produced by W. A. 

Whittoker. Directed by J. Lee Thompson. Storring 

John Mills, Sylvio Syms, Antt>ony QuQyIe. 

Desire in the Dust— In CinemoScope. Produced and 

directed by WiMiom Claxton for Associated Producers. 

Starrir>g Martha Hyer, Joan Bennett, Raymond Burr, 

with Richord Beymer, Brett Holsey, Ken Scott. 

Flaming Lance— In CinemoScope. Produced by 

David Weisbort. Starring Elvis Presley. 

NOVEMBER 

Ferry to Hong Kong— In CinemoScope and color. 

British-mode. Produced by George Maynord for J. 

Arthur Ronk. Directed by Lewis Gilbert. Storring 

Curt Jurgens, Orson Welles, Sylvia Syms, with Jeremy 

Spenser, Noel Purcell. 

Go North— In CinemoScope and De Luxe Color. 

Produced and directed by Henry Hothoway. Storring 

John Wayne, Stewart Granger, Fabian, Ernie Kovocs, 

Capucine, Mickey Shoughnessy. 

Millionairess, The— British-mode. Produced by Carlo 

Ponti from a George Bernard Show ploy. Directed 

by Anthony Asquith. Starring Sophia Loren, Peter 

Sellers, Alostoir Sim, Vittorio de Sica. 

DECEMBER 

Destruction Test—În CinemoScope. British-made. 

A J. Arthur Rank Production. Directed by Robert 

Lee. Starring Suzy Porker, Bradford Dillman. 

Morrioge-Go-Round, The— In CinemoScope. Produced 

by Stonley Colbert, Leslie Stevens. Directed by 

Walter Long. Storring Susan Hayword, James Mason, 

Julie Newmor. 

RELEASE DATES NOT SET 

Austerlitx^— In CinemoScope ond color. Filmed in 

Yugoslavia. Produced by Alex Solkind. Directed by 

Abel Gance. Starring Orson Welles, Leslie Caron, 

Jack Polonce, Vittorio de Sico, Martine Corol, Rossono 

Brazzi. 

Sonctuory— In CinemoScope. Produced by Richard 

D. Zanuck for Darryl F. Zonuck Productions. Directed 

by Tony Richardson. Starring Lee Remick. 

Schnook, The— In CinemoScope. Produced by Jack 

Leewood. Directed by Charles Barton. Starring Tommy 

Noonan, Pete Morsholl. 

September Storm— In both 3-D and CinemoScope, 

and De Luxe Color. An Edword L. Alperson Production. 

Directed by Byron Haskin. Storring Mark Stevens, 

Joanne Dru, Robert Strauss. 

United Artists 

JULY 

Apartment, The— In Panovision. A Mirisch Company 

Presentation produced and directed by Billy 

Wilder. Starring Jock Lemmon, Shirley MocLoine, 

Fred MocMurroy, with Ray Walston, Edie Adams. 

Cage of Evil—Zenith Production produced by 

Robert E. Kent. Directed by Edward L. Cohn. Starring 

Ron Foster, Pot Bloir, with Robert Shayne. 

Last Days of Pompeii, The— In Supertotalscope and 

Eostmon Color. Italian-made, with English-dubbed 

dialog. A Cineproduzione-Procuso-Tronsoceon Production. 

Directed by Mario Bonnard. Starring Steve 

Reeves, with Anne Marie Boumonn, Cristirxj Kouffman, 

Fernando Rey, Barboro Corroll. 

AUGUST 

Elmer Gantry— In color. Produced by Bernard 

Smith. Directed by Richard Brooks. Storring Burt 

Lancaster, Jean Simmons, Shirley Jones, Potti Page, 

Dean Jogger, Arthur Kennedy. 

SEPTEMBER 

Night Fighters, The—Filmed in Ireland. A D.R.M.- 

Cine-World Production, produced by Raymond Stress. 

Directed by Toy Gornett Storring Robert Mitchum, 

Don O'Herlihy, Anne Heywood, with Cyril Cusack, 

Nioll MocGuinness. 

Studs Lonlgon—Produced by Philip Yordon for 

Longridge Enterprises. Directed by Irving Lerner. 

Starring Christopher Knight, Venetio Stevenson, with 

Dick Foron, Jock Nicholson, Frank Gorshin. 

OCTOBER 

Alamo, Th*— In Todd-AO arxJ color. (For special 

engagements only.) Produced ond directed by John 

Wayne, for his Botjac Productions. Storring John 

Wayne, Richard Widmork, Laurence Harvey, with 

Fronkie Avolon, Linda Crista!, Pot Woyne. 

NOVEMBER 

Inherit the Wind—Produced ond directed by Stonley 

Kramer. Starring Spencer Tracy, Fredric Morch, 

Gene Kelly, with Dick York, Donno Anderson, Henry 

Morgon, Florence Eldridge. 

Mognlflcent S«v*n, Th*— In Panovision 70 and 

color. Filmed in Mexico. A Mirisch-Alpho Production, 

produced ond directed by John Sturges. Storring 

Yul Brynner, Eli Wolloch, Horst Buctiholz, Steve 

McQueen. 

Exodus— In 

DECEMBER 

Ponovision 70 and TectKiicolor. (For 

speciol engagements only.) Filmed in Israel and on 

Cyprus. Produced and directed by Otto Preminger 

for the Mirisch Compony. Storring Paul Newman, 

Eva Marie Soint, Peter Lowford, Ralph Richordson, 

Lee J. Cobb, Sal Mineo, John Derek, Hugh Griffith. 

Universal-International 

JULY 

Dinosourus!— In CinemoScope and De Luxe Color. 

A Foirview Production, produced by Jack H. Horris. 

Co-produced and directed by Irvin S. Yeoworth jr. 

Starring Word Ramsey, Kristino Honson, Poul Lukother. 

Portrait in Black— In Eastman Color. Produced by 

Ross Hunter. Directed by Michoel Gordon. Storring 

Lono Turner, Anthony Quirwi, Sandra Dee, John 

Soxon, Lloyd Nolan, Richard Basehort, co-starring 

Ray Walston, Virginia Grey, Anno Moy Wong. 

S.O.S. Pacific— British-mode. A Sidney Box & Associates 

Production. Produced by John Nosht, Potrick 

Filmer-Sonkey. Directed by Guy Green. Storring Pier 

Angeli, John Gregson, Richard Attenborough, Evo 

Bortok, Eddie Constontine. 

AUGUST 

Chartroose Coboos*— In Panovision and Eostmon 

Color. Produced by Stanley Dougherty. Directed by 

William "Red" Nichols. Starring Molly Bee, Ben 

Cooper, with Edgar Buchanan, Slim Pickens, Mik* 

McGreevey. 

Coiiega Confidential—Produced and directed by 

Albert Zugsmith. Starring Steve Allen, Joyne Meodows, 

Mamie Von Doren, with Mickey Shaughrwssy, 

Zivo Rodann, Herbert Marshall, Cathy Crosby. 

Day 

SEPTEMBER-DECEMBER (Tentative) 

the Gun, The— In Eostmon Color. Filmed 

Brynoprod, S. A. Production, produced 

by Eugene Frenke, Edward Lewis. Directed by Robert 

Aldrich. Starring Rock Hudson, Kirk Douglas, Dorothy 

Molone, Carol Lynley, Joseph Gotten, Neville Brand. 

Grass Is Greener, The— In Techniromo and TecivMcolor. 

Filmed in England. A Grondon Production, produced 

and directed by Stonley Donen. Storring Cory 

Grant, Deborah Kerr, Robert Mitchum, Jean Simmons. 

Great Impostor, The— Produced by Robert Arthur. 

Directed by Robert Mulligon. Starring Tony Curtis, 

Edmond O'Brien, Arthur O Connell, Gory Merrill, Joon 

Blockman, Karl Maiden, Raymond Mossey. 

Midnight Lace— In Eostmon Color. Produced by 

Ross Hunter, Mortin Melcher. Directed by Dovid 

Miller. Based on o British suspense ploy, "Motlldo 

Shouted Fire," by Jonet Green. Starring Doris Day, 

Rex Harrison, John Gavin, Myrno Loy, Herbert Marshall, 

Roddy McDowoll. 

Private Lives of Adom and Ere, The— Partly in 

color. Produced by Red Doff. Directed by Albert 

Zugsmith, Mickey Rooney. Starring Mickey Rooney, 

Mamie Von Doren, Mel Torme, Paul Anko. 

Seven Woys From Sundowrv—Produced by Gordon 

Koy. Directed by Horry Keller. Starring Audie Murphy. 

Borry Sullivan, Venetio Stevenson, John Mclntire. 

Spartacus— In Super Techniromo 70 ond Technicolor. 

(For roodshow engagements only.) Filmed in 

Italy ond Spain. A Bryno Production, produced by 

Edward Lewis. Directed by Stanley Kubrick. Storring 

Kirk Douglos, Laurence Olivier, Jean Simmons, Tony 

Curtis, Charles Loughton, Peter Ustinov, John Govin. 

Warner Bros. 

JULY 

Hercules Unchoined— In Dyoliscope and Eostmon 

Color. Itolion-mode, with English-dubbed diolog. A 

Joseph E. Levine Presentotion. Produced by Bruno 

Voilati. Directed by Pietro Froncisci. Starring Steve 

Reeves, with Sylvo Koscino, Sylvia Lopez, Primo 

Camera. 

Ice Palace— In Technicolor. Filmed portly in 

Alaska. Based on Edna Ferber's novel. Produced by 

Henry Blonke. Directed by Vincent Sherman. Starring 

Richord Burton, Robert Ryan, Carolyn Jones, Morttio 

Hyer, Jim Backus. 

AUGUST 

Ocean's Eleven— In Technicolor. A Dorchester Production, 

produced and directed by Lewis Milestone. 

Starring Frank Sinatra, Dean Martin, Peter Lowford. 

Sommy Davis jr.. Angle Dickinson, Richord Conte. 

Cesar Romero, with Patrice Wymore, Joey Bishop. 

SEPTEMBER-DECEMBER 

Crowded Sky, The— In Technicolor. Produced by 

Michael Garrison, Directed by Joseph Pevney. Starring 

Dona Andrevrs, Rhonda Fleming, Efrem Zimbolist 

jr., John Kerr, Anne Francis, Keenan Wynn. 

Dark at the Top of the Stoirs, The— In Technicolor. 

Produced by Michael Gorrison. Directed by 

Delbert Monn. Storring Robert Preston, Ojrothy Me- 

Guire, Eve Arden, Angela Lonsbury. 

Sins of Rachel Cade, The— In Technicolor. Produced 

by Henry Blonke. Directed by Gordon DouBlos. 

Starring Peter Finch, Angle Dickinson, Rogar 

Moore. 

Sundowners, The— In Technicolor. Filmed in Aiatrolio. 

Produced by G. L. Blottner. Directed by Fred 

Zinnemonn. Starring Robert Mitchum, Deboroh Kerr, 

Peter Ustinov, with Glynis Johrw, Dino Merrill. Chip* 

Rofferty. 

Sunrise ot Campobello—Filmed in Technicolor. 

Produced by Dore Schary. Directed by Vincent J. 

Donehue. Starring Rolph Bellamy, Greer Garson, 

Hume Cronyn, with Alan Bunce.

10 Films Thaf Helped Shape 

The Motion Picture: 1920-1960 

(Continued from page 90) 

order of their release to the public, they 

are: 

Nanook of the North, the first feature 

documentary produced by Robert J. 

Flaherty and released by Pathe in 1922. 

Greed, produced in Hollywood by Eric Von 

Stroheim with Zasu Pitts and Gibson 

Gowland and released by MGM in 1924. 

Sherlock Jr., produced and directed by 

Buster Keaton with himself as star, released 

by MGM in 1924. 

The Last Laugh, produced in Germany by 

P. W. Murnau with Emil Jarmings 

starred and released by Universal in 

1925. 

The Gold Rush, produced and directed by 

Charlie Chaplin with himself as star, released 

by United Artists in 1925. 

PoTEMKiN, produced in Russia by Sergei 

Eisenstein in 1926. 

DEIallelujah, one of the first talkies with 

an all-Negro cast, written and directed 

by King Vidor and released by MGM in 

1929. 

The Best Years of Our Lives, produced by 

Samuel Goldwyn and directed by William 

Wyler, released by RKO in 1946. 

The Treasure of the Sierra Madre, directed 

and written by John Huston, with 

Humphrey Bogart and Walter Huston 

starred, released by Warner Bros, in 

1948. 

The Bicycle Thief, produced in Italy by 

Vittorio De Sica and released in the U.S. 

by Mayer-Burstyn in 1949. 

In giving his best ten, Griffith gave out 

the statement: "I list the films with the 

rider that if you asked me two weeks from 

now, I would probably send you an entirely 

different list." 

The New York Times recently invited 

several prominent film industry figures to 

give their lists of the pictures they would 

most like to see again. Their selections 

vary greatly from Griffith's list. 

Lillian Gish, famous star of D. W. Griffith 

pictures in the silent days and still 

active both on stage and screen, also listed 

"The Last Laugh," as well as three of her 

early films, "Intolerance" (1916), "The 

Scarlet Letter" (1926), "La Boheme" 

(1926), and "The Skating Rink" (early 

Chaplin), "The Greatest Thing in Life" 

(1919), "Passion" (1920), "The Legend of 

Gosta Berling" (1928), "The Romance of 

Happy Valley" (1919) and "The Word" 

(1957), the Swedish film originally titled 

"O'rdet." Only six of Miss Gish's ten films 

were shown in the 1920-1960 period. 

William Wyler, famous producer-director, 

also picked "Potemkln," "The Last 

Laugh," "The Bicycle Thief" and "Hallelujah," 

but his other six included "Gone 

With the Wind" (1939), "The Kid" (1920), 

"All Quiet on the Western Front" (1930), 

"Foolish Wives" (1922), "The Marriage 

Circle" (1924), all of which many others 

would have included in their lists of outstanding 

films of the 1920-1960 period, as 

well as "The Birth of a Nation," D. W. 

Griffith epic which was released in 1915, 

five years before the period, and "Forbidden 

Games," a Rene Clement French film 

which had scant showing in the U.S. in 

1952. 

Mary Pickford, once known as America's 

Sweetheart, had a completely different list 

of ten best pictures, including "Gone With 

the Wind," "All Quiet on the Western 

Front," "The Birth of a Nation," "The 

Thief of Bagdad" (1924), "It Happened 

One Night" (1934), "The Informer" (1935), 

"High Noon" (1952), "The Ten Commandments" 

(1958), and "High and Dizzy" 

(early Harold Lloyd) and "any Charlie 

Chaplin film of his silent period." 

Demonstrating the tremendous difference 

between the greatest pictures and the 

boxoffice champions, the industry's listing 

of the all-time grossers includes only 

"The Best Years of Our Lives" in the more 

than $10,000,000 class. "Gone With the 

Wind" and "The Ten Commandments" 

still lead the top-money list with none of 

the other Richard Griffith selections even 

approaching the multi-million dollar 

gross. 

Wherever there's 

there s 

a 

a theatre, 

o 

IT'S THE T0PS-w/7fj more paid subscribers 

than any other film trade paper in the world! 

OXOFFICE July 25, 1960 121

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs 

are reported, ratings are added and overages revised. Computation is in terms of percentage in 

relotion to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

Battle la Outer Space (Col) 

Bells Are Rineing iMGM)

I 

' 

Papyanakos 

' 

ing 

Luxury House Opened 

In Hewlett, N. Y. 

HEWLETT, N. Y.—The residents of the 

Fi\e Towns area are enjoying a new luxurious 

motion picture theatre. The Hewlett, 

which opened recently, is the latest 

link in the Town and Country circuit and 

IS located in the Peninsula shopping center. 

Mill road and Peninsula boulevard. 

The Hewlett is fully air conditioned and 

equipped with the latest electronic sound 

is 

equipment. Coupled with stereophonic 

speakers and the large full vision screen 

IS a silver hued Venetian curtain. Discriminating 

moviegoers are sure to enjoy the 

finest films in a delightful atmosphere. 

Leon Miller, designer of the Glen Cove 

and Wantagh theatres, has made use of 

modern and domestic materials in a most 

attractive manner. The special loge section 

has been furnished with sofa type 

cliairs. 

The new Hewlett is operated on a continuous 

policy basis and is under super- 

\ision of veteran Long Island exhibitors, 

Sidney Sinetar and Seymour Frank. 

Goldslein Helping Velde 

In Hospital Fund Drive 

NEW YORK—Mauiice Goldstein, Allied 

.Artists general sales manager, has become 

cochaimian of the 

National Distributors 

Committee of the 

Will Rogers Memorial 

Hospital. He will work 

in cooperation with 

James R. Velde. 

United Artists domestic 

sales manager, 

who is continuing for 

another year in that 

capacity. 

Goldstein pledged 

to do all he could to 

Maurice Goldstein 

reach the $1,000,000 

-.oal set for creation of the new O'Donnell 

Memorial Research Laboratories and an 

e.xpanded research program during the 

hospital's "O'Donnell memorial year." 

New Indoor Theatre Opens 

At Lake Ronkonkoma, N.Y. 

LAKE RONKONKOMA, N. Y. — This 

community now has its own motion picture 

theatre with the opening of the 

Ronkonkoma Theatre in the new shopping 

center on Portion road. The 550-seat house 

is air conditioned and heated for yearround 

operation. It is equipped with the 

most up-to-date stereophonic sound. 

The Ronkonkoma is offering a selective 

single feature policy on a continuous daily 

schedule beginning at 1 p.m. 

Adding Go-Cart Track 

CANTON, N. Y.—Anthony Scalise and 

Don Gilson, local restaurant men who 

recently bought the Ideal Drive-In on 

Gouverneur road from Mr. and Mrs. Alec 

of 43 Judson St., are buUding 

a quarter-mile paved oval for go-cai't racat 

the drive-in. 

Debbie Reynolds stars with Jack Lemmon 

in Columbia's "Try, Try Again." 

New Team of Exhibitors Takes Over 

Famous North Jersey Showplace 

AT S C H I N E CELEBRATION— 

Employes of the home office staff of 

Schine Theatres were guests at a 

dinner at GloversviUe, N. J., honoring 

their more than 1,000 years of service. 

The first Schine theatre was opened 

in 1917. G. David Schine, president of 

Schine Enterprises, was the principal 

speaker. At right are Schine's parents, 

Mr. and Mrs. J. Myer Schine. Myer is 

the founder and board chairman of 

Schine Enterprises. More than 140 

home office staffers, their wives or 

husbands watched the presentation of 

service pins to 45 veteran employes. 

Tarentum. Teenagers Win 

Lower Admission Charge 

TARENTUM, PA.—Teenage moviegoers, 

12 through 17, have won their admissions 

cut plea. Bud Pike, manager of the Manos 

Theatre, put into effect a 50-cent admission 

for student teenagers who formerly 

paid 75 cents, the adult price. More than 

160 teenagers had petitioned the management 

to offer a more inviting admission 

price. Although immediately effective. 

Pike said that he will have student cards 

issued through the schools when they reopen 

for the fall term. 

A month ago, the manager started a 

two-for-one program on Monday evenings. 

Fike said that this was to encoui-age families 

to come to the theatre at half price, 

Monday only. 

Reginald Caulfield Named 

Manager at Bergen Mall 

PATERSON, N. J.—Reginald Caulfield 

is the manager of the new Mall Theatre 

in the Bergen Mall Shopping Center, having 

been appointed by Charles B. Moss, 

president of the Moss Theatres. 

Caulfield has been studio supervisor for 

the National Broadcasting Co. the past six 

years. Prior to that he managed the Newark 

Newsreel Theatre. He also was associated 

with Loew's Theatres in various 

capacities. 

Fox Buys Behrman Play 

NEW YORK — Twentieth Century-Fox 

has bought S. N. Behrman's hit play, "The 

Cold Wind and the Warm." which deals 

with the author's youth in New England. 

MONTCLAIR, N. J.—Paul Petersen, one 

of the new partners in the operation of 

the 37-year-old Clairidge Theatre on 

Bloomfield avenue, began his industry career 

20 years ago at the Clairidge while a 

student at Montclair High School. Now a 

resident of nearby Morristown, Petersen 

also has been manager of the local Bellevue 

and other theatres in the area. 

Petersen and Robert Sherman of Elberon, 

who in 32 years in an executive capacity 

specializing in the handling of motion 

pictures has become a well-known 

figure in the industry, have entered into 

a long-term lease with the Church Realty 

Co., of which Ernest C. Hinck jr. of Upper 

Montclair is president, the firm which 

owns the building housing the theatre. 

For the past ten years the theatre has 

been operated by members of the Josephs 

family under the terms of a lease which 

in 1950 had been given to the Stanley 

Warner Coi-p. However, as explained by 

Hinck, that corporation was forced to relinquish 

the theatre operations and the 

lease was assigned to Paul Josephs. 

Upon the death of Josephs in 1958, the 

lease was reassigned to his wife, Mrs. 

Helen J. Josephs, who also operates the 

Center Theatre in Bloomfield. 

Petersen and Sherman intend to make 

extensive alterations to the theatre, including 

a completely new air-conditioning 

unit, refurbishing of the theatre, new carpet, 

large screen projection and the latest 

improvements in sound. 

The new operators intend "to return the 

Clairidge Theatre to the position it formerly 

occupied as the finest movie house 

in the North Jersey area" by offering the 

finest pictures providing "the finest in entertainment 

for discriminating theatregoers 

and their families." 

Petersen is maiTied and has a ten-yearold 

son and an eight-year-old daughter. 

Sherman was born in New Haven, 

Conn., and came to New York in 1925. 

Between 1928 and 1958 he sei-ved in an 

executive capacity with the RKO organization 

specializing in the distribution of 

motion pictures. For the past two years 

he served in a similar capacity with the 

Walter Reade circuit. 

Sherman prides himself on being on a 

first-name basis with practically all of the 

moguls in the industry. He is married and 

has a married son and daughter. 

Equal Time? Why, Sure! 

UA Informs the GOP 

NEW YORK—'While the demands of 

politicians for equal time on TV make 

that medium restive, apparently motion 

pictures are only too eager to 

oblige. Which is another way of saying 

that United Artists arranged to 

have "Inherit the Wind" previewed by 

delegates to the Republican convention 

as it was by delegates at the 

Democratic shindig. The place will be 

the Carnegie Theatre in Chicago. 

Even politicians can learn something 

about oratory from the picture. 

BOXOFFICE :: July 25, 1960 E-1

and 

Terrace and Lost World' Open 

Strong As B'way Continues Big 

NEW YORK—Two slioiit; new entries 

from 20th Century-Fox. -Prom the Terrace" 

and "The Lost World." had smash 

opening weeks, the first at the Paramount 

on Broadway and the east side Murray 

Hill, the latter at the Warner Theatre, 

while Continental's British "School lor 

Scoundrels" also had a big opening week 

at the Sutton. 

Despite the fine outdoors weather, seviral 

holdovers continued at a fast pace, 

including "Elmer Gantry." in a big second 

week at the Capitol: "Strangers When We 

Meet." in a fine third week at the Criterion: 

"The Apartment." very big at 

both the Astor on Broadway and the 

east side Plaza, while long lines waited 

during both the day and evening outside 

"Psycho." at both the DeMille on Broadway 

and the east side Baronet. Also continuing 

to big business was "Bells Are 

Ringing." in its foui-th week at the Radio 

City Music Hall. 

Still doing capacity business are the 

two two-a-day pictures. "Ben-Hur. " in its 

35th week at Loew's State, and "Can-Can." 

in its 17th week at the Rivoli Theatre. 

The pictures which were down included: 

"Ice Palace." mild in its third week at the 

RKO Palace, and "Murder, Inc.." in its 

third week at the Victoria. 

In addition to the new "School for 

Scoundrels." other British films continuing 

at a strong pace at the art houses 

included: "I'm All Right, Jack" in its 

12th wêek at the Guild. "Man in a Cocked 

Hat" in its fifth week at the Little Carnegie, 

and "The Trials of Oscar Wilde," in 

its third week at the Paris. However, the 

American "The Subterraneans" was mild 

in its second week at the Beekman. Two 

other Continental British films. "Expresso 

Bongo " "The Battle of the Sexes," 

recently ended 13-week first runs in Manhattan 

with a combined gross of over 

$200,000. 

The sole new entry for the third week 

in July was "The Idiot." 20th Century-Pox 

Soviet-made release, which opened at the 

Normandie Thursday i21i. 

(Avcroge Is 100) 

Astor—The Aportmenl- (UA), 5th wk 175 

Baronet— Psycho (Poro), 5th wk 210 

Bcckmon—Th« Subterroneons (MGM), 2nd wk. 120 

Copitol— Elmer Gentry (UA), 2nd wk 185 

Criterion— Strongers When Wc Meet (Col), 

2nd wk 185 

DeMiile— Psycho ;Pora), 5th wk 200 

Fine Arts— Hiroshima, Men Amour (Zenith), 

9lh wk 150 

H 

U

i 

A 

^ 

They said 

she was 

guilty 

AMERICAN INTERNATIONAL presents 

as sin... 

the naked 

terryMOORE debraPAGET 

shameful 

life of a 

"GOOD 

TIME 

GIRL" 

• 

gBERT FREED ROY DELRUTH GEORGEWATERS and • 

RICHARD BERNSTEIN RICHARD B. DUCKEH 

• Produced by RICHARD BERNSTEIN VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE • 

CONTACT YOUR yi/?zanlaaru 

fntannaHonoL EXCHANGE 

Q3RGE WALDMAN 

FILMS 

g|rGE J. WALDMAN 

1 

30 Ninth Avenue 

MiV YORK 36, N. Y. 

AMERICAN INTERNATIONAL 

PICTURES OF PHILADELPHIA 

CHARLES BEILAN - Branch Manager 

3 Penn Center Plaza, Room 722 

LOcust 8-6684 

PHILADELPHIA 2, PENNSYLVANIA 


PICTURES EXCHANGE OF 

WASHINGTON, D. C, INC. 

JEROME SANDY 

713-3fd Street, N.W. 

WASHINGTON 1, D. C. 

SCREEN GUILD 

PRODUCTIONS 

MILTON BRAUMAN 

415 Van Broom Street 

PITTSBURGH 19, PENNSYLVANIA 

GEORGE WALDMAN 

FILMS 

WALDMAN 

GEORGE J. 

505 Pearl Street 

BUFFALO" N. Y.

. . The 

, . Patricia 

VARIETY CLUB IÂUNCHES SPORTS DIVISION—A sports division of New- 

York Club No 35 was launched at a luncheon meeting at the Hotel Astor. Seen 

here are. left to right. Walt Kramer, assistant chief barker; Max Kase, sports editor 

of the New York Journal- American; Harr.v Brandt, chief barker, and Dan Daniel, 

sports writer of the New York World-Telegram, who was elected chairman of 

the group. 

ALBANY 

Mick Googin jr. is serving as a projectionist 

for his father at the Town in 

Buzzy English, son of the 

. . . 

Cazenovia 

late Harvey English, and a Syracuse University 

student is to join Harden Theatres 

at Hancock. Harden Theatres is the present 

name for the former Harvey English 

string in southern New York state and 

northern Pennsylvania Super 50 

. 

Drive-In, Schenectady-Saratoga road, gave 

a Third Anniversary party, with Sven-Erik 

Libaek. Norwegian naval cadet singer in 

th» cast of "Windjammer." on hand "to 

autograph your program books." Also offered 

were free "Windjammer" diagram 

and glossary to the first 1.000 customers, 

a fireworks display and free lollipops for 

the children. 

Two Walter Reade jr. sales were reported. 

He disposed of the Community 

Court Motel, opened at Saratoga Springs 

In 1953. to New York interests: the Kingston 

in Kingston, to the Union-Fern Furniture 

Co. The latter, which has no stores 

In Albany and other area cities, is said to 

be converting the Kingston into a furniture 

establishment. It Is well located on 

that city's main street; had been operated 

as a theatre on weekends. Following the 

refurbishing of the Community, the latter 

became the "A" house. Reade likewise owns 

the 9-W and Sunset drlve-lns, Kingston. 

Don Gilson's Ideal Drive-In, Canton, Is 

now the scene of Sunday afternoon automobile 

races. This is believed to be the 

first instance, hereabouts at least, of a 

course—asphalt-covered—being built in an 

ozoner for speed events. Six races are 

staged, for an admission of 90 cents. Th" 

drive-in. located in a "bowl." is described 

as well suited to automobile races, in which 

great North Country interest exists. 

The long European and American career 

or salesman Rudi Bach will come to an 

end. in this part of the country at least. 

August 1. The George Waldman Films 

salesman, who recently suffered a tragedy 

in the death of his wife as he was recuperating 

from major surgery, plans to 

make his home in Los Angeles. He is expected 

to make a film connection there. A 

farewell dinner for Bach, who covers the 

Buffalo and Albany territories, will probably 

be given by industry friends here 

August 1. 

Clayton Pantages, 20th Century-Fox 

salesman, who had been expected to return 

here Thursday (21) after a threeweek 

swing through exchanges in the east, 

south and southwest, flew, instead, to 

Hollywood for a look-see at "Let's Make 

Love." His branch offices mission was 

designed to promote sales and bookings. 

Salesman John Wilhelm has been directing 

the office in Pantages' absence, Pantages 

keeping in touch with Wilhelm by 

phone. 

Frank Lynch, Paramount sales representative, 

attended a screening of "Psycho" 

at the DeMille in New York, Tuesday 

1191, followed by a sales meeting. The 

picture is to open here August 3 . . . 

Harry 

Rogovin. Columbia district manager, accompanied 

Herb Schwartz, exchange manager, 

on a visit to Kallet Theatres office 

in Oneida . 

Newman, daughter 

of Arthur J. Newman, veteran film distributor, 

Is working as a summer volunteer 

at the local Cerebral Palsy Center, 

She Is a student at St. Agnes School. 

The "Miss Sweater Girl" contest, staged 

by the Hellman Theatre in cooperation 

with the Schine-owned WPTR, was a success. 

Noneen Hulbert of Scotia, the winner, 

appeared at the theatre two nights, 

the second time to take care of the crowd 

that couldn't get in the first night . . . 

Nabbing an early date for "Portrait In 

Black." Hellman's promoted it as an eastern 

New York premiere. At the same time, 

however. Fabian's State Theatre in 

Schenectady placed copy in the Albany 

dailies to report that it, too, w-as playing 

the picture early. 

Leases Smalley Theatre 

JOHNSTOWN, N. 

Y.—Alexander Pedro, 

who operates theatres in St. Johnsville 

and Dolgeville. has leased the local 

Smalley Theatre from Mrs. Hazel Smalley 

of Cooperstown and plans to reopen it if 

he can get city approval. The city bid in 

the theatre in the last two tax sales, overdue 

taxes and interests now amounting to 

around $10,500. 

Albany Friends Planning 

Dinner for Eddie Susse 

.ALBANY — Distributor and exhibitor 

fricnd.s of Eddie Susse, promoted from 

MGM branch manager here to the larger 

Detroit office, will give him a farewell 

dinner August 15. The site of the dinner 

is to be announced soon. 

Susse. who was summoned back from a 

three-week vacation and given the new 

assignment, effective July 18. came to this 

city from New York about 1941. He first 

served as booker and then booker-office 

manager: later won advancement to salesman. 

Transferred to Buffalo as salesman, 

he worked there for five years: returned 

to Albany in 1957. when Jack Goldberg 

retired as exchange chief. 

A native of Brooklyn and originally a 

clerk for MGM. Susse has a wide circle of 

friends in this exchange district. It is 

reported that he had turned down an 

opportunity to become the Lion's New 

York metropolitan area manager. He will 

have to sell his home in suburban Mc- 

Kownville and move his wife and son to 

Detroit. A daughter lives in Buffalo. 

The dinner committee consists of: Ellas 

Schlenger. Fabian division manager: Herb 

Gaines. Warner Bros, exchange manager: 

Joe Miller, operating the Menands Drive- 

In and former Columbia manager. 

Ralph Ripps Promoted 

NEW YORK—Ralph Ripps has been 

made MGM Albany exchange manager by 

Robert Mochrie, general sales manager. 

He replaces Edward Susse, now assigned 

to Detroit. Ripps has been an Albany salesman 

20 years. 

Tent 9 Is Short $4,250 

On Camp Thacher Pledge 

ALBANY — "Ways and means of 

fulfilling 

our obligation to boys attending Camp 

Thacher" will be discussed at a 'Variety 

Club meeting Monday (25) at 8:30 p.m., 

according to a letter from Chief Barker 

Jack Olshansky. 

Pointing out that Tent 9's heart project 

still faces a deficit of $4,250 in the pledged 

amount of $17,000 for 1960, Olshansky 

wrote, "The camp is in danger of being 

closed for the last two weeks of the scheduled 

eight-week period." 

The Newspaper Day, recently conducted 

by the Variety Club, in a tie-up with the 

Times-Union, and with the assistance of 

area television-radio personalities, plus 

Junior Chamber of Commerce and Albany 

Boys Club members, totaled about $5,000. 

according to Olshansky. 

In addition to this amount, around 

$12,750 had been raised, he continued. 

Drive-Ins Join TOA 

ALBANY—Alan V. Iselin of Tri-City 

Drive-In Theatres has enrolled three of 

his drive-ins in this area in Theatre Owners 

of America. They are the Auto Vision 

T"rive-In. East Greenbush: Super 50 Drivein. 

Ballston, and Turnpike Drive-In, Albany. 

Included in the cast of AAs "The 

Plunderers" are Marsha Hunt. Jay C. FUpp-n. 

James Westerfield. Ray Stricklyn, 

Eo?er Torrey and Dee Pollock. 

E-4 


, 

pOGER 

1 

publicity 

' 

on 

H. LEWIS, United Artists vicepresident 

in charge of advertising, 

and exploitation; Burt Sloane, 

UA publicity manager, and David Chasman, 

advertising manager, got back from 

Hollywood Wednesday

— 

Salem 

Youngstown 

, 

\ 

Seven Variety Founders Reunited 

At Eddie Fontaine 50-Year Dinner 

PITTSBURGH— J. E. Eddii'' Fontaine. 

'Tnited Artists division manager, celebrated 

his golden jubilee in the motion picture 

industry at a dinner in the Penn-Sheraton 

Hot'^l Tuesday evening il9i with many 

oldtime friends present. 

It was an evening to remember for Eddie 

rnd for those who participated. Present 

''''re seven of the original 11 men who 

formed the Variety Club here in 1927 

it was Fontaine who suggested that the 

club be named Variety, which won out 

over another suggestion. "Hallelujah Club." 

Here for the dinner were John McGreevey. 

"'^neral chairman of the Fontaine dinner; 

John J. Maloney and James G. Balmer. 

who assisted McGreevey: David Brown, 

Red Lai and John Morin jr. Two others 

sent their regrets. John H. Harris was busy 

with the Atlantic opening of his "Ice 

Capades." and Harold Dunn, former Warner 

branch manager here who now is retired 

in Van Nuys. Calif. The other 

founders are dead. 

David C. Silverman, former Variety Tent 

1 chief barker, served as treasurer for 

the testimonial. 

The speakers included Louis E. Hanna, 

present chief barker of the mother tent 

of Variety: John J. Maloney, retiring from 

MGM after 38 years here as salesman, 

branch and district manager: George W. 

Eby, past chief barker of Variety International; 

George J. Schaefer. producers representative, 

and James R. Velde, sales 

manager for United Artists: George 

Nathan, chief barker of Variety Tent 11, 

Washington: James G. Balmer, ceremonial 

offic?r. Variety International; Morris Pinkel. 

thâtr? owner: Harry G. Peinstein. 

Stanley Warner zone manager; Rabbi 

Benjamin A. Lichter: Canon Edward M. 

Wilson, Trinity Cathedral, and John J. 

Wricht, Catholic bishop of Pittsburgh and 

Variety chaplain. 

Washington Variety presented to Fontaine 

a fine television receiver, and Joined 

with area theatre owners and the Pittsburgh 

tent In awarding to the veteran film 

man and his wife a special guest vacation 

in Miami to attend Variety International's 

34th convention week next April 24. 

Eddie entered the Industry 50 years ago 

with General Film Corp. in Detroit. From 

1919 to 1929 he was with Paramount in 

Cincinnati. Pittsburgh. Cleveland and 

Washington. In the late '40s he was with 

Selznick Releasing Corp.. leaving in 1950 

to join UA in Washington. 

Balmer recited Edgar Guest's "Friends" 

which he has done on so many occasions, 

and he still commands attention when he 

do?s so. for he is an old pro, a showman 

for more than half-a-century. 

Jim Velde, UA sales manager, made remarks 

that pleased everyone as concerns 

n«VB-lri 

waarams 

THEATRICAL ADVERTISING CO 

JJIOCftSS AVI • DfTROIT I MICH 

WPITC rOR SAMPIES'WO ni>>R 

Fontaine; he wont all-out in letting the 

honor guest know that he was not only 

needed but still wanted in the business, for 

he is a good salesman, well tried and 

proven. Velde made friends for himself 

and for UA. 

Harley Davidson, Washington exhibitorbooker, 

came up with a show stopper, a 

finely engraved cartoon in color which 

caricatures an angry old Civil war mbel 

in uniform carrying a Confederate flag, 

the caption being "Forget. Hell!" 

The program-menu carried a fine enfrraving 

of Eddie Fontaine as conceived by 

Press artist Berger. a fine souvenir and 

salute. The well-wishers autographed a 

copy for the honor guest. Mrs. Fontaine 

took a bow at the end of the dinner. 

Present also were their son and the UA 

division manager's brother Joel "Jack" 

Fontaine, local Paramount shipper for 

about 36 years. 

From Detroit were John Himmelien. 

Fred J. Sturgess. W. James Olson. Eddie 

Stuckey, Carl Buermele. 

From Cleveland: Howard Reiff. Aaron 

Wayne, Jerry Lipow, David Rosenthal, 

Herb Horstmeir, T, J. Vermees. John 

Schrock. Jack Armstrong. Pete Rosian. 

i 

i 

Blair Mooney, Joe Shagrin 

i 

Nat Walken i. 

From Washington: Ed Bigley. Jerome 

Sandy. Harley Davidson. Theodore Pedas. 

Lloyd Wineland, Sam Wheeler, George 

Wheeler. Don King. 

From Philadelphia: Eddie Heiber. 

From the local film area: 

Jomes Hendel William Fjnkel 

John Zomnir John Bixler 

Hymie Wheeler George Tice 

Jock Weltner George Soittis 

Gene Jacobs Bernord Buchheit 

Ben Steerman Don Mungello 

Saul Brogin John Gordner 

Joe Weinstein Gabe Rubin 

Al Kolkmeyer Horry Hendel 

Frank J. Thomas Archie Fineman 

C. C. Kellenbero Bob Klingensmith 

F. D. Moore K. A. Vaveris 

Bert Steorn Peter Wellman 

Bill Brooks Michael Weilmon 

Ralph Plelow Horold Henderson 

Max Shaboson George Boll 

Milton Broumon Andy Jackanic 

Pete Dono Homer Michael 

Bob Caskey Rev. A. J. Schutty 

Dave Kimelman Tony Antonoplos 

George W. Sollowj Elmer Hosley 

Ike Sweeney Ernest Stern 

George F, Collahan jr. George Stern 

George F. Collahon III Tony Coutsoumbis 

Meredith Negiey Bcb O'Horo 

Norman Mervis 

Som DeForio 

Ben Amdur 

Services for Tibbett; 

Starred for MGM. Fox 

NEW YORK—A memorial service for 

Lawrence Tibbett. 63. Metropolitan Opera 

star vho made many Hollywood films during 

the 1930s, was held at the Riverside 

Funeral Church Monday US). Tibbett died 

in Roosevelt Hospital July 15 after a long 

illness and head surgery. 

Tibbett had made his operatic debut in 

his native California at the Hollywood 

Bowl in "Aida." before joining the Metropolitan 

Opera. He was starred by MGM 

in "Rogue Song." "New Moon," "The 

r .odigal" and "Cuban Love Song" in the 

early 1930s and "Metropolitan." and "Under 

Your Spell" for 20th Century-Fox In 

1935-36. 

EXPLAINS PRESELLING PLANS— 

Sol A. Schwartz, president of RKO 

Theatres, listens with interest as David 

A. Lipton, Universal Pictures vicepresident, 

ex'plains Universal's plans 

for strongly preselling "Spartacus." 

the S12 million Bryna Pro-Iuction that 

will have its world premiere at the 

RKO Pantages in Hollywood on October 

19. 

BUFFALO 

riUnrow friends of Ed Susse. for many 

years on the MGM sales staff here, 

were delighted to hear of his promotion to 

the management of the Detroit MGM exchange. 

Ed takes on this new job after 

several years as manager of the Albany 

MGM office to which point he was transferred 

from the Buffalo exchange. Ed has 

assumed his new duties in the motor city, j 

Funeral services were held in Buffalo 

the other day for Otto Baer. 58. jeweler 

and nationally prominent artist, who died 

of a heart attack in Lenox. Mass. Baer 

was the husband of Rose Fried Baer. widow 

of the late Irving Pried, who for many 

years headed the local Tri-State Automatic 

Candy Co. 

A bit of realism was accidentally Injected 

into a showing of "South Pacific," 

the other evening at the Grandvlew Drivein 

on th3 Lake Shore road in Evans. At 

10:50 flames shot from the top of the 

70 -foot high screen. Angola fire company 

volunteers extinguished the blaze which 

was blamed on a short circuit In wiring 

for the top lights. Damage was about 

$1,500. The film continued after the unscheduled 

interruption. 

Arthur Krolick, district manager. AB-PT, 

Buffalo and Rochester, returns to his desk 

Monday i25> following a vacation with 

his family at Provincctown on Cape Cod. 

First 'Exodus' Benefit 

To Aid Rogers Hospital 

NEW YORK—The Will Rogers Memorial 

Hospital at Saranac Lake. N. Y.. will run 

the first benefit performance of "Exodus," 

Otto Preminger picture for United Artists 

release, it was announced by Thomas E. 

Rodgers and Arthur Rosen, chairman and 

cochairman of the special activities committee 

of the hospital. 

The benefit show will be held December 

18. a Sunday, at the Warner Theatre here 

and will constitute the committees major 

fund-raising project for 1960. Arrangements 

for ticket sales will be announced 

shortly. 

E-6 


. . . The 

. . . The 

. . N. 

. . . Charles 

. . New 

. . Jack 

. . Edward 

. . Closed 

. . William 

. . Hollywood's 

. . 

PITTSBURGH 

gen Stahl of Atlas Theatre Supply returned 

from a three-week vacation in 

California, where he made his home 30 

years ago . . . The Manos Theatre, Latrobe, 

donated facilities for three benefit shows 

for the Little League baseballers there, the 

Dukes of Dixieland being featured on stage 

annual horse show Sunday il7» 

at the show grounds of the Palace Gardens 

Drive-In. near Indiana, staged by the 

J&S Saddle Club, was for the benefit of 

the United Cerebral Palsy fund . . . Held 

for court on an auto larceny charge, etc., 

Melvin B. Sharon, 20, Brighton road, admitted 

other burglaries, including the 

United Artists Corp., office on the Boulevard 

of the Allies. He is now held on thi-ee 

additional charges of burglary. 

Roy W. Fiedler jr. and his bride, the 

former Helen DeWalt, were honeymooning 

in New York following their marriage Friday 

1 15) in the Mount Washington Presbyterian 

Church. Fiedler, proprietor of the 

Parkway Theatre in the McKees Rocks 

area, and the lovely bride received guests 

after the ceremony in the Penn-Sheraton 

Hotel. Robert Wayne Fiedler was best man 

for his brother, son of Dr. and Mrs. Roy 

William Fiedler of Mount Washington. 

Mr. and Mrs. Harry Rachiele, veteran 

area theatre owners now residing in Phoenix, 

have been dividing vacation time here 

and at Syracuse and Philadelphia. Son Leo 

is Doctor of Psychology at LeMoyne University, 

Syracuse; son Dr. Fred now lives 

nearer to them at Tuscon, where he is 

Veterans Administration Hospital manager, 

and son Art continues to make his 

home at Pittsburgh, being in the insurance 

business . . . For its Wednesday kiddy cartoon 

show the SW Manos Theatre, Greensbm-g, 

had a tie-up with J. S. Raub Shoe 

Shop whereby ten pairs of tennis shoes 

were awarded to as many lucky children. 

All got comic books, popsicles and balloons 

Moose Lodge occupies the McKees 

Rocks building which for many years was 

Shea's Orpheum Theatre. 

Frank D. Abrizzino, 82, owner of the 

Princess Theatre, Shinnston, W. Va., continues 

very ill and is hospitalized. He suffered 

a stroke six months ago. Abrizzino's 

businesses, including wholesale groceries 

and beer distributing, are looked after by 

Miss Joseph, his longtime bookkeeper. She 

is a sister of Joe Joseph, Parkersburg theatre 

owner. 

Nose Gays in the Wheeling News-Register 

states that television is driving the 

people back to the movies . C. Rosen, 

20th-Fox manager, is tradescreening "39 

Steps" Monday i25); last week this company 

previewed "The Lost World" and 

"Young Jesse James" . . . Variety Tent I's 

telethon for fund raising over KDKA-TV 

has been set back to September 17, 18 . . . 

Manos circuit's Super 422 Drive-In near 

Indiana featured three towering terror pictures 

one night only (Wednesday) and 

exploited the monster and beast shows with 

an offer that a lucky patron may be the 

winner of a dead body to be given away 

at intermission. "Will the stiff be yours 

when the coffin is open?" asked the management. 

The winner took home a stuffed 

turkey and everyone was (!) happy

: 

1 

what They Were Doing in 1920 

Pittsburgh 

Bennett Amdur. Pittsburgh, had established 

himself in exhibition at the Garden 

Theatre, northside. 

James G. Balmer, Harris Amusements, 

has been with the company 51 years. 

Thomas A. Bello. Nanty Glo, was a projectionist 

at Belle Vernon. 

Ike Bemey, Lcwistown, was a theatre 

ownrr there, havins started in the penny 

arcade business in 1904 with Altoona's Silverman 

brothers iJake and Ikei. 

Fred A. Beedle, Canonsburg, was in exhibition 

there with his late brother Eddie. 

.4ndy Biordi. Ellwood City, worked with 

his family in exhibition there. 

John Bixler, Scoltdale, entered the theatre 

business there while still in college. 

J. K. "Ted" Blakely. North East, had 

entered exhibition there. 

Charles R. Blatt. head of the Blatt Bros, 

circuit, with members of the family entered 

into the theatre business at East Brady. 

Clifford S. Brown, Kane, was ushering 

at his late father's theatre there. 

Robert S. Coyle. Charleroi, was assisting 

his father in exhibition there. 

Lee M. Conrad. Pittsbui'gh, was managing 

the Nemo. Johnstown. 

James B. Christy, Tidioute. was a Filmrow 

employe, having entered the business 

at the world's finest Nickelodeon as a 

projectionist in June 1905. 

Kenneth F. Dawson. Gallitzin. worked 

with his father at the Victoria there. 

Sam DeFazio, Associated Theatres, was 

manager of the old Blackstone Theatre, 

downtown Pittsburgh. 

Adolph Farkas, Johnstown, worked with 

his father at the old Lyric Theatre. 

Morris Monroe Finkel, Pittsburgh, was 

a partner in exhibition with the late Alex 

Moore. 

Theodore Grance, Everett, Pittsburgh, 

was a theatre musician. 

William Graner, Pittsburgh, was with 

Pathe here. 

William Gray, Monogahela. was a mine 

foreman, ready to enter the show business. 

John H. Harris, Pittsburgh, worked at 

his father's theatres. 

Ben Hanna, Pittsburgh, was employed 

at Hazelwood's Acropolis Theatre. 

Joe Hanna, Pittsburgh, was with old Pox 

Film Corp. 

Carl "Jack" Mapel, Point Marion, was 

operating Barney's Theatre. 

C. F. and George McBride. Trafford 

brothers, entered exhibition there. 

John McGreevey, Pittsburgh, was Paramount 

poster clerk. 

Michael Manos, Greensburg-Miami, was 

an area circuit exhibitor. 

Tony and Don Mungello, Burgettstown. 

as children helped their mother Mary Ann 

Mungello in the operation of a theatre at 

Slovan. 

F. D. "Dinty" Moore, Pittsburgh, was 

employid at Robertsdale with Rock Hill 

Coal & Iron Co. 

Theodore >Iikolowsky, Masontown, was 

in exhibition ihere after starting in the 

theatre business 50 years ago in uptown 

Pittsburgh. 

J. Vance Minton, Erie, was in show business 

there with the firm of Potter & Newton. 

; 

Robert F. Klingensmith, Boxoffice representative, 

published-edited weekly newspapers 

Sentinel-Progress, contributed to 

Film Forecast, was with late Richard A. 

Rowland, the industry's great incurable 

romanticist. 

Jack Kalmenson, Pittsburgh, was with 

B&O Railroad here. 

Michael Karolcik, Perryopolis, entered 

the theatre business there. 

C. C. Kellenberg, Pittsburgh, was with 

old Fox Film Corp., having entered the 

business as a youngster at one of the late 

Fred J. Herrington's theatres here. 

Joseph B. Kosco, Brockway, was in exhibition 

there. 

Mrs. J. L. Keaser, Charleroi, was associated 

with the family theatre operation 

there. 

Rudolph and Samuel Navari, Pittsburgh, 

were in exhibition at Verona. 

Guy J. Oglietti, Leechburg, was operating 

a theatre at Reynoldsville. 

George Otte, Wheeling, was with the 

George Shaffer theatre enterprises there. 

Frank A. Orban jr., Somerset, worked 

in his father's theatre at Hooversville. 

S. A. Peters. Sistersville, W. Va., was in 

exhibition at Shinnston, W. Va. 

Harry Rachiele, Pittsburgh-Derry, machinist-projectionist 

at Ellwood City, entered 

exhibition at SharpsbiU'g. 

George Sarvis, Warren, has managed the 

Library Theatre for 46 years. 

Ralph H. Shadley, Meadville, was in the 

banking business there. 

Joseph C. Shapiro. Mount Union, was associated 

with his father in the theatre 

business there. 

David C. Silverman. Pittsburgh, was employed 

here by old Pathe. 

C. L. Sutton. Thomas, W. Va., was a projectionist 

there. 

Ted ToUey, Pittsburgh, was with the 

Weiland Film Exchange here. 

K. A. "Gus" Vaveris, Johnstown, was associated 

with his late brother-in-law. A. 

N. Notopoulos. 

Wendell Yeagley. Confluence, worked at 

his father's theatre there. 

George Zeppos, Wheeling, was in exhibition 

there after opening his first theatre 

in Columbus. Ohio. 50 years ago. 

.ilfred J. Kuhn, Pittsburgh, was with 

old First National as shipper. 

John J. Maloney. Pittsburgh, was a Paramount 

salesman here. 

Ralph Pielow, Pittsburgh, was a San 

Francisco salesman for old Pathe. 

Frank Ray, Pittsburgh, was a shipper 

for old Realart Pictures here. 

Roy Davis. Pittsburgh, was with old Famous 

Players Film Service here. 

Alveme A. Lostetter. Pittsburgh, worked 

at the old Rialto Theatre in Mount Oliver. 

.Angelo Marino. Pittsburgh, was a Universal 

shipper here. 

Peter Quiter, Pittsburgh, was employed 

at the northside Arcadia Theatre. 

Albert P. Way, DuBois. was in business 

there. He has been an active theatre owner 

and manager for 63 years. 

Directors Guild Files 

With New York State 

ALBANY—A statement and designation 

of Directors Guild of America, a California 

corporation which will represent in this 

state motion picture, television and radio 

directors, associate directors, assistant directors, 

stage managers and program assistants 

from offices at 114 East 42nd St.. 

New York City, was recorded with the 

Secretary of State. 

Attached to the certificate was a finding 

of the State Board of Standards and 

Appeals, which inquired into the objectives 

of the corporation and which held 

them, as well as the statement-designation, 

to be "in all respects, consistent with public 

policy and labor law," That board conducted 

a public hearing on the matter in 

May. 

John H. Shugrue jr., 510 East 86th St., 

New York, executed the statement and 

designation, as vice-president. Supreme 

Court Justice Vincent A. Lupino approved 

it. 

The Directors Guild, foi-med in 1936 and 

until last December known as "S.D.G.. 

Inc.," was represented by attorney Mortimer 

B. Wolf of 20 Vesey St., New York. 

Says Strikes Will Benefit 

Majors Despite Pay Boosts 

NEW YORK—The recent strikes against 

the major film companies by the screen 

actors and writers guilds were "probably 

quite beneficial" to the companies even 

though they did adversely affect second 

quarter earnings, The Value Line Investment 

Survey stated this week. The sur\ey 

is published by Arnold Bernard & Co., Inc 

, 

investment advisers. 

Total payrolls will probably be substantially 

reduced, despite wage concessions, 

since many employes were not rehired 

after the strikes, the survey point.s 

out. In addition, the studios were said to 

be in a better position to utilize their va.st 

post- 1948 feature libraries. 

By the mid-1960s, the survey concludes, 

most of the companies will probably benefit 

appreciably from television release of 

their old movies, and some of the companies 

may also convert other idle assets 

into extra eai'ning power. 

ABC Vending Corp. Votes 

Quarterly Dividend 

NEW YORK—ABC Vending Corp. declared 

a regular quarterly dividend of 25 

cents on the common stock, payable on 

August 25. to stockholders of record 

August U. 

Benjamin Sherman, chairman of the 

board, announced that the dividend is the 

43rd consecutive cash distribution made 

by ABC Vending since its formation in 

1947. The company is listed on the New 

York Stock Exchange. Dividends voted 

during 1960 now total 75 cents. Dividends 

voted during 1959 totaled $1.00, plus a 

2 per cent stock dividend. 

NBC Promotes Raburn 

NEW YORK—Richard J. Raburn, director 

of accounting of the National Broadcasting 

Co.. has been made controller. He 

joined NBC in 1951 as an internal auditor. 

E-8 BOXOFFICE July 25. 1960

[NEWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager J 

'Desire in the Dust' 

Baton Rouge Debut 

HOLLYWOOD—The world premiere of 

Associated Producers' "Desire in the 

Dust," for 20th-Pox release, will be held 

September 15 at Baton Rouge, La., where 

the screenplay was lensed. Robert Lippert, 

liaison between API and 20th, stars and 

producer-director William Claxton will 

attend the gala event, plus Mayor John 

Christian and his official family and civic 

and social leaders of the southern city. 

The film stars Raymond Burr, Martha 

Hyer and Joan Bennett. 

Arrangements for the premiere were 

made in a three-way conference between 

Lippert, Charles Einfeld, 20th-Fox ad 

chief, and Tom Mitchell, manager of the 

Paramount Theatre in Baton Rouge. 

"The Dark at the Top of the Stairs," 

Warner Bros, screen version of the William 

Inge stage play, will launch the fall 

season of the Radio City Music Hall with 

a post-Labor Day world premiere engagement 

at that theatre, it was announced by 

Benjamin Kalmenson, executive vicepresident 

of WB, and Russell V. Downing, 

president of the Music Hall. 

Robert Preston and Dorothy McGuire 

topline the Technicolor film, with Eve 

Arden, Angela Lansbui-y and Shirley 

Knight in costarring roles. Michael Garrison 

produced and Delbert Mann directed, 

from a screenplay by HaiTiet Prank jr. 

and Irving Ravetch. 

Dakin Succeeds Bronson 

HOLLYWOOD—Douglas Dakin, assistant 

general manager and chief casting 

director for Central Casting Corp. for the 

past two years, was named general manager 

to succeed Ai-thur Bronson, who died 

last June 9, by Charles S. Boren, president. 

'Scan Houston' Scripter 

HOLLYWOOD—James Edward Grant, 

who scripted Batjac's "The Alamo." has 

been set to screenplay that company's 

"General Sam Houston," to be filmed next 

year with John Wayne starred. 

Max Bercutt Leaves WB 

HOLL'YWOOD—Max Bercutt, 

assistant 

to Warner Bros, executive vice-president, 

has resigned, effective July 22, following 

H years with the studio. Prior to his appointment 

as Kalmenson's assistant, Bercutt 

did promotion work. 

i*^x: 

AT 'SPARTACUS' SNEAK PREVIEW—The unique sneak preview of 

Universal-International's "Spartacus" at the Paramount Theatre in Oakland, 

Calif., drew 3,400 cash paying customers since the theatre had to close beforehand 

to accommodate the roadshow. In attendance were Universal executives headed by 

Milton Rackmil, president; Edward Muhl, vice-president in charge of production; 

Henry H. "Hi" Martin, vice-president and general sales manager, and Lou Wasserman, 

MCA executive, as well as stars of the film headed by Kirk Douglas and 

Tony Curtis. Douglas and Curtis, flanked by Mrs. Douglas and Janet Leigh (Mrs. 

Curtis), are welcomed by their fans and officially by Herman Kersken, Fox Oakland 

city manager, in front of the theatre. 

Maria Schell Contracted 

For Lead in 'Unarmed' 

HOLLYWOOD—Maria Schell has been 

inked to star in "Unarmed in Paradise" 

for Allied Artists. The film will be produced 

by Stuart Millar from the best-selling 

novel by Ellen Marsh anent a woman 

in Paris and her love for a rootless, 

alienated foreigner. 

Miss Schell recently completed "Cimarron," 

costarring Glenn Ford at MGM. The 

star, now in Munich, will soon topline 

"The Mark" opposite Rod Steiger. 

"Unarmed" is slated to go before the 

cameras in Paris in color next spring. 

Allen Reisner Purchases 

'The Captain Must Die' 

HOLLYWOOD—Screen rights to "The 

Captain Must Die," Robert Colby tome, 

have been purchased by director Allen 

Reisner, who plans to produce and direct 

the property as an independent deal. 

The yarn treats with thi'ee veterans who 

seek revenge for their former captain's 

mistreatment of them during the war. 

Change 

Title 

The Joyful Beggar (Ind.i to FRANCIS 

OF ASSIST 

Distributors Appoint 

Will Rogers Chairmen 

HOLLYWOOD—Maurice Goldstein. Allied 

Artists sales manager, will serve with 

Jim Velde as co-chairman of the national 

distributors committee of the Will Rogers 

Memorial Hospital fund drive. 

In College Magazine's fifth annual college 

campus poll. Marlon Brando and 

Elizabeth Taylor were voted the most 

popular stars in the country and Ti-oy 

Donahue and Hope Holiday the most 

promising new stars. 

'Hell to Eternity' Tour 

HOLLYWOOD — Ex-Marine hero Guy 

Gabaldon. portrayed by Jeff Hunter in 

Atlantic Pictures' "Hell to Eternity," left 

for Jacksonville, N. C. on the first leg of 

a national tour to exploit the Allied Artists 

release in advance of its key city openings. 

It's Dillman In, Tryon Out 

HOLLYWOOD—Brad Dillman has been 

set to replace Tom Tryon in "Sanctuaiy," 

Darryl F. Zanuck production for 20th-Fox. 

Richard Zanuck will produce Robert 

Thom's screenplay of the William Faulkner 

novel. 

BOXOFFICE July 25, 1960 W-1

. . . Academy 

. . . Morton 

liores 

. . 

. . . Dolores 

. . David 

. . Arthur 

for 

Studio Production Notes 

Two Expansive Projects Set 

For Chulack Productions 

Two expansive projects are being mapped 

out by producer William Chulack for his 

newly organized independent company. 

Chulack Productions. First to go is to be 

"The Hearing." an original by the producer, 

which deals with the violation of 

medical ethics. He has it mapped for a 

fall start for United Artists release. 

"The Messiah." a Leon Gold screenplay 

b.ised on an early American legend, is the 

SL>cond and will probably follow early next 

year. 

'Moon Pilot' Sold to Disney; 

Two Other Story Buys 

Few but mighty is the trio of properties 

that make up this weeks announcement of 

story purchases. Topping the list is the 

announcement that Walt Disney Productions 

has bought film rights to "Moon 

Pilot." Robert Buckner tome, and is currently 

preparing it for feature production 

on the company's 1960-61 program. A 

science-fiction comedy w^hich originally 

ran as a three-part series in the Satui'day 

E-.ening Post, a scripter is now being set 

and decision is being made whether Disney 

will produce himself or assign the project 

to another producer 

Gruber. whose new 

. . . 

novel, 

Author Frank 

"Twenty Plus 

Two." is due to be published shortly, will 

produce the film version himself for Allied 

Artists, which studio has just bought screen 

rights for a reported S65.000. Gruber also 

is scripting the yarn, aiming it as a highbudget 

Ted Richmond has 

feature . . . purchased the film rights to "Elephant 

Hill," Lt. Col. J. H. Williams' novel, from 

Harold Hecht. and plans to film it independently 

following "Charlemagne." MGM 

project on which he is currently working. 

Richmond has feature commitments with 

MGM and United Artists and decision has 

not yet been made as to which one will 

release the Burma-localed "Elephant Hill." 

Four Top Film Musicmen 

Receive Assignments 

> 

. . . Coincidentally, 

Pianos began to tinkle loudly during the 

week as four top film musicmen were 

singled out to handle musical chores for 

an equal number of important films. Franz 

Waxman is doing the music for MGM's 

Edmund Grainger production. "Cimarron" 

Award winning Miklos Rozsa 

has been signed by Samuel Bronston to 

score "King of Kings." also an MGM release 

. . . Max Steiner cleffs the music for 

Delmer Daves' "Parrish" at Warner Bros. 

Feldman has been set to 

score "Something Wild." United Artists re- 

1 ase being produced by George Justin . 

Henry Mancini scores U-I's "The Great 

Impostor." 

Additionally, three writers got plum assignmei 

s during the previous seven days 

when Be;, .'^tarr was signed by producer 

Robert Con:! to script "Try. Try Again" 

for Columbia v'l.aso and Borden Chase 

snagged similar on MGM's remake 

of "Mutiny on the I'.ounty." which Aaron 

Rosenberg produces 

Joseph Hayes was set by producer Stuart 

Millar to screenplay the upcoming Dick 

Clark starrer. "The 'Voung Doctors." for 

UA release . Lubin was the lone 

director signed for the week. Hell meg 

the upcoming Steve Reeves starrer. "Thief 

of Bagdad." Titanus Production which Joe 

L"vlne is handling. 

James Mason Inked to Star 

In Harris-Kubrick Film 

Topping four casting announcements, 

James Mason was set last week to star in 

th3 Harris-Kubrick upcoming film. "Lolita," 

for which a title actress is still being 

sought . Ladd goes back to work 

for producer Robert Radnitz. under whose 

nands he scored so well in "A Dog of 

Flanders." He will star in "Misty of 

Chincoteague." which is set to begin filming 

August 15 off the coast of Virginia . . . 

AIP has signed Vincent Price to star in 

their color production of the Jules Verne 

classic. "Master of the World." which starts 

production September 7 with William 

Witney directing. James H. Nicholson producing 

and Richard Matheson scripting 

Dorn leaves a top New York 

stage berth to go into the feminine lead 

in Samuel Puller's "Underworld, U.S.A." 

for Columbia. 

Joel Preston Appointed 

Columbia Publicity Aide 

HOLLYWOOD—Joel Preston has been 

appointed Columbia Pictures assistant 

studio publicity manager by John C. Flinn, 

studio director of advertising and publicity. 

Preston will be studio publicity manager 

Bob Goodfried's top aide in an extensive 

promotional program on behalf of 

numerous upcoming releases. 

Preston moves into his new position 

immediately. He has been a member of 

the Columbia studio publicity department 

for the past four years. 

New Charles Boyer Role 

HOLLYWOOD—Charles Boyer has been 

set for one of the three top roles in "Nine 

Coaches Are Waiting," to be coproduced 

by Mel Ferrer and Dorothy Kingsley. 

CONGRATULATIONS—John 

Cherborg. 

lieutenant governor of Washington, 

congratulates Mike Powers on 

his assignment as manager for 201h- 

Fdx in Seattle. Powers succeeds Mark 

Sheridan, right, transferred to Denver. 

Republic Gains Cited, 

And More Are on Way 

HOLLYWOOD—"Every two of our sound 

stages under today's streamlined operations 

do th? work of three a year ago," Republic 

President Victor M. Carter said, as he 

called for more producers to join those 

already using th? expanded facilities of 

the studio. 

Carter appraised activities during his 

one-year regime and was high in his accolades 

for Vice-President Daniel J. 

Bloomberg, who h? said streamlined production 

and helped Republic to turn In 

"r- cord six-month profits in all divisions 

ani subsidiaries." 

At leas.- three film producers are expected 

to join the Republic licensees for 

the 1960-61 season, according to Bloomberg, 

who listed six independent units 

which produce both feature and television 

product on the lot. Among them, he listed 

Mark VII which has a schedule of one 

feature a year at Republic, starring President 

Jack Webb, and for Warner Bros. 

release. 

Bonniker Productions, headed by Edward 

J. Montaigne. Billy Friedberg and 

Neil Simon, has "The Jewel" scheduled 

for shooting during the winter, while producer 

George Moskov is readying "Three 

Blondes in His Life" under his Golden 

Productions banner. He also plans a second 

feature in September. Bloomberg revealed. 

Frank Martin and Carl Edwards, partners 

in MGC Productions, are producing 

"Seven Mad Dogs " shooting within 

the next two months, and have three other 

films with completed scripts in preparation. 

Screen Actors Voting 

On Two Propositions 

HOLLY WOOD—Ballots have been 

mailed to members of the Screen Actors 

Guild by members of the board of directors 

for a referendum on the Cole merger plan 

and the guild's proposal for merged negotiations 

and administration of contracts in 

the field of all television commercials and 

entertainment programs on tape. 

The ballot contains two propositions, 

each calling for a "yes" or "no" vote. A 

"yes" on both would approve the board's 

proposal to AFTRA regarding contract 

negotiations and administration and would 

approve the board's action in rejecting the 

Cole merger plan, a plan for organic merger 

of SAG and AFTRA. 

The SAG board stated that the Cole 

plan is unworkable, and, among other 

things would increase the dues of all guild 

members. A SAG merger committee unanimously 

recommended that the board reject 

the proposal of merger with AFTRA on 

the basis of the Cole merger plan and that 

the board urge the guild membership to 

ratify the board's action. The committee 

proposed that SAG and AFTRA appoint a 

joint committee on both coasts and in the 

central region for joint action and negotiations. 

Change 

Title 

The Star and the Cross iCol) to HAND 

IN HAND. 

W-2 BOXOFFICE :: July 25, 1960

Hollywood Reception 

For Toho President 

HOLLYWOOD—Masashi Shimizu, president 

of Toho Films, Tokyo, and leading 

Japanese producer - distributor - exhibitor, 

was a guest of honor at a reception here 

hosted by the Japanese consul Yukio 

Hasumi at the Roosevelt Hotel. 

Also honored at the consul's reception 

were two of the Toho studio's stars, Kumi 

Mizuno and Misao Kamijo, who are accompanying 

Shimizu on his tour. 

Toho is the largest motion picture producing 

and distributing company in the 

Orient, and its product is played in most 

of th3 world's theatres. The company has 

pro "uced a number of science-fiction pictuirs 

which have played U.S. theatres, but 

it also has made a number of films which 

In.e won top honors at international 

festivals. 

Paul Butler Approached 

For Arnall-Type Post 

HOLLYWOOD—Out of the frying pan 

and into the fire—that's what will 

probably happen to Paul Butler, who resigned 

as Democratic National Committee 

chairman after the party's national convention 

here. He was approached almost 

immediately by a group of independent 

producers, among them Dore Schary, with 

the offer of a Job as public relations and 

legislative representative for their motion 

picture operations. 

While the setup still is somewhat nebulous, 

it is felt that Butler would function 

in a capacity similar to that which the 

Society of Independent Motion Picture 

Producers had with Ellis Arnall, providing 

Washington representation. 

No definite agreements were made but 

there was a definite arrangement made 

to discuss it again, leaving the possibility 

of sUch a deal still in the offing. 

'Die!' to 30 Theatres 

LOS ANGELES — Allied Artists has 

booked "Pay or Die!" Ernest Borgnine- 

Zohra Lampert starrer produced and directed 

by Richard Wilson, to open in approximately 

30 houses in this area August 

3. Included are the Wiltern and Hawaii 

theatres, eight Pacific drive-ins and four 

San Diego theatres. 

Israel Award for Elana 

HOLLYWOOD—Elana Eden, femme star 

of "The Story of Ruth," will receive the 

Distinguished Artist award presented 

annually by the State of Israel Bonds committee 

to the screen personality who has 

contributed most to the cause of promoting 

understanding between the peoples of the 

U. S. and Israel. The presentation will take 

place July 31 at the Salute to Israel rally 

in the Statler Hilton Hotel. 

Goes on Excalibur Slate 

HOLL'YWOOD—Arthur Pierce's original 

screenplay, "The Frozen Continent," is 

planned as the initial effort of Excalibur 

Productions, a new independent company 

formed by Pierce and actor-producer Robert 

Clarke. American International is releasing 

the team's "Beyond the Time 

Barrier." 

lip^ROUGHT into renewed, sharp focus 

IID5 ^^ ^^^ unfortunate and untimely 

death of Buddy Adler. 20th Century- 

Fox studio's beloved chief, is the inexorable 

inroad that independent production 

has m a de upon 

Hollywood's f i 1 m- 

making. The reasons 

for this ever-growing 

swing toward decentralization 

are varied 

and have been reported 

and analyzed 

so often that repetition 

is unnecessary. 

They include tax 

situations, television 

rights, retreat from 

Robert L. Lippert 

the studio star system, 

curtailment of 

picture fabrication and several others. 

Inevitable it was that Cinemania's railbirds 

would immediately start conjecturing 

anent a possible successor to Adler. (At 

this writing no successor had been appointed.' 

But the names brought forth by 

the pundits were surprisingly few. Why? 

There is a paucity of available executives 

with the necessary background and experience 

to step into the vacated spot. 

Understandably, Jerry Wald was most 

prominently mentioned as the logical heir 

apparent. Wald, however, is so deeply enmeshed 

in the gears of the independent 

machine that it would require no small 

amount of unmeshing before he could assume 

the overall studio productional and 

managerial stewardship. It was comparatively 

recently that announcement was 

made of the incorporation of Wald Enterprises, 

which outfit will encompass all of 

his planned activities—television, music 

and book publishing—and, most Importantly, 

the manufacture of motion pictures 

for the theatrical screen, in which lastnamed 

field Wald has covered himself with 

no small amount of glory, profits and limelight. 

Darryl F. Zanuck, Mervyn LeRoy, Dore 

Schary and a dozen or more productional 

prominents, who are abundantly qualified 

as to talents and knowhow to step into 

Adler's shoes, are comparably entrenched 

in the independent field. 

And not to be overlooked, in a review of 

qualified, but probably-unavailable, nominees 

for the berth, is Robert L. Lippert. 

Here is a man with a vast and extraordinary 

amount of past and current contact 

with every division of the motion 

picture business—production, exhibition 

and distribution. It is from companies that 

he has master-minded that 20th-Fox during 

recent years has received all of its 

moderately budgeted pictures, a steady flow 

of product that has performed a substantial, 

if sometimes-unsung, function in the 

company's distribution operations. Initially, 

the source of these "pictures at a price " 

(as Lippert himself is wont to term them) 

was Regal Films. Now it is Associated 

Producers. Inc., with Lippert serving as 

the liaison between API and Pox. 

The diversification of appeal of forthcoming 

API product is illustrated by a 

gander at its planned program, including 

"Freckles. " the widely read and well-loved 

novel by Gene Stratton Porter; "The High- 

Powered Rifle." a story of crime and law 

enforcement in a big city; "Desire in the 

Dust," Harold Whittington's poignant 

story of love and tragedy in a small southern 

city: "Walk Tall," in which the Shoshone 

Indians and the white man fight 

side by side for right; "The Secret of the 

Purple Reefs," an outdoor romantic adventure 

story to be filmed in the Caribbean: 

"Squad Car," originally televised, 

but now extended to feature length; and 

John Pox jr.'s "The Little Shepherd of 

Kingdom Come." 

In other words, at a time when big 

pictures with stratospheric budgets and 

star-encrusted casts are often considered 

the only production goal, Lippert is quietly 

producing motion pictures for what he 

considers the great majority of moviegoers. 

His experience in exhibiting movies 

h9s endowed him wath an astute knowledge 

of showmen's needs and the public's demand 

for motion pictures as entertainment, 

not as educational, nor loftily soulsearching 

presentations. 

He is president of ElectroVision, which 

owns and operates 36 theatres, as well as 

several other enterprises, and he also retains 

his interests in the Lippert Theatres 

throughout Northern California and Oregon. 

His energy and enterprise have spilled 

over into other fields. In addition to his 

motion picture activities, he is also an 

industrialist and real estate tycoon, owning 

hotels in Palm Springs and substantial 

income properties in Los Angeles and 

Riverside counties. 

Lippert'3 start in the entertainment 

world was early and inauspicious. He 

passed out hand-bills for the local movie 

house in Alameda, Calif., when he was 

eight years old. But his goal was always 

in his consciousness. Even on his wedding 

day ihe was 17). when the sole community 

capital of the young couple was 

$2. he knew one day that he would be 

successful, that he would be a millionaire. 

Sitting in his office on the top floor of 

his ovi'n building in the heart of the 

Miracle Mile of Los Angeles' Wilshire Blvd. 

he directs his enterprises stretching the 

length of the state of California, and considers 

the coming years in the motion 

picture industry and how to build Hollywood 

to greater influence. 

So. don't sell this fellow Lippert short. 

If available, he'd make a helluva man to 

head up 20th-Pox or any other studio. 

Just how these puerile paragraphs got 

sidetracked to the subject of Lippert may 

appear a bit inexplicable. They started out 

to stress the paradoxicalness of a Hollywood 

situation in which one of the film 

capital's top jobs is open with but few 

competent seekers, an exigency that one 

would have difficulty in encountering in 

any other community or trade in the 

world. 

BOXOFFICE July 25, 1960 W-3

— 

— 

— 

— 

— — 

— — 

—— 

— 

— 

. . Ralph 

. . Seymour 

. . . Jack 

. . Natalie 

. . The 

f1 

Terrace Joins LA's Top Echelon 

While Weaker Offerings Sag 

LOS ANGELES — Holdover business 

maintained generally even margins locally 

for the week, though few strong entries 

were available to bolster grosses to the 

higher points they need. "Elmer Gantry" 

was hanging onto a handsome 265 per 

cent, followed by "The Apartment" with 

225. while the strongest entry was "Prom 

the Terrace." which also racked up 225. 

. . 

lAveroge Is 100) 

Beverly Conon The Bottle ot the Sexes (Cont'l). 

5th wk 80 

Corthoy Circle Con-Con {20m-Fox), 19th wk. 175 

Chinese The Apartment (UA), 4th wk 225 

Downtown Poromount Hideout in the Sun 

(Monhotton); Love Islond (Monhotton) 90 

Egypt.on 

El Rcy—Oseor 

Ben-Hur (MGM), 34th wk 

Wilde (Four City Ent), 

290 

75 

2nd wk. 

Fine Arts The Captain's Table (20th-Fox). 

3rd wk 75 

Four Star And Quiet Flows the Don (UA), 

3rd wk 

Fox Wilshirc—The Story of Ruth (20th-Fox), 

70 

3rd wk 65 

Howoit, Orpheum orxJ eight drive-ins The Lost 

Days of Pompeii (UA); Sins of the Borgios (UA) 1 10 

Hillstreet, Hollywood end eight drive-ins The 

Bellboy (Poro); Tarzon the Magnificent 

(Poro), 2nd wk 135 

Hollywood Poromount Elmer Gentry (UA), 3rd 

wk 265 

Los Angeles, Wiltcrn—The Lost World (20th- 

Ins, 

Fox); Bobbikins (20th-Fox) 105 

Loyolo, Vogue 

Music Hon 

From the Terrace (20th-Fox). . . .225 

Back to the Wall (Ellis), 5th wk. . . 70 

Pontoges 

Pix—Portrait 

Bells Are Ringing (MGM), 3rd wk. 145 

in Block (U-l); S.O.S. Pacific 

3rd 90 

Worrier Hsilywood Search for Paradise 

(Cineromo), 24th wk 75 

"Gantry' Scores 175 

In Spotty Denver 

DENVER—Business here tended to divide 

in sharply defined layers the past 

week, with the "good" business very good 

indeed, and with the "quiet" business exceedingly 

quiet. Only "Pollyanna" stood 

on middle ground, registering a good, but 

not sensational. 125 at the Centre. 

Aloddin Can-Cc 20th-Fox), 14th wk 175 

Centre Pollyonn 

Denhom— Ben-Hur .MGM), Uth wk 450 

Denver The Rot Roee (Pora), 3rd wk 80 

Esquire Corry On, Nurse (Governor), 9th wk. ...200 

Orpheurr Bells Are Ringing 

The Boy ond the Pirates 

(MGM); 

UA), 3rd wk 60 

Poromouit E mer Gantry ;UA) 175 

Towne Portrait In Block :U-I), 175 

3rd wk 

'Bellboy' Rings Up 200 

In Seattle Opening 

SEATTLE—"The Bellboy" rang the bell 

at the Coliseum as it opened to a strong 

first week, with 200 per cent. Another 

opener. "Pollyanna." pulled 125 per cent in 

its first week at the Fifth Avenue. "Can- 

Can" wound up its third week at the Paramount 

with 125. and "Ben-Hur" completed 

FAST DEPENDABLE TRAILERS 

Motion 

Picture Service co. 

f,(BRY HARSHI 

PRiS 

its 24th week at the Blue Mouse with 185 

per cent. 

Blue Mouse—Ben-Hur (MGM), 24t*l wk 185 

Coliseum The Bell Boy (Poro) 200 

Avenue Pollyonno iBV) 125 

Fifth 

Music Box Bells Are Ringing (MGM), 3rd wk... 85 

Music Hall— Portrott in Block (U-l), 3rd wk 90 

Poromount--Con-Con (20th-Fox), 3rd wk 125 

Bouncy San Francisco 

Is Topped by '13 Ghosts' 

SAN FRANCISCO—With fun and gimmicks 

the William Castle film "13 Ghosts" 

at the Paramount was the only new offering 

on the street and was jammed with an 

audience of youngsters. The holdovers reported 

better than average barometer 

readings. 

Fox— Pollyonno (BV); Mysteries of the Deep 

(BV), 2nd wk 110 

Golden Gate Portrait in Black (U-l); Too Soon 

to Love (U-l), 3rd wk 100 

Orpheum This Is Cineromo (Cineromo), reissue 

3rd wk 275 

Poromount— 13 Ghosts (Col) 300 

Stage Doer The Subterraneans (MGM), 3rd wk. 225 

St Francis Strongers When We Meet (Col), 

3rd wk 125 

United Artists—The Apartment (UA), 5th wk 150 

Vogue Sunset Boulevord (Para), reissue, 3rd wk. 200 

Worfield— Bells Are Ringing (MGM), 3rd wk 150 

Warm Weather Dulls Edge 

Of Portland Boxoflice 

PORTLAND— "Ben-Hur" continued to be 

a leader here w-ith a steady 250 per cent 

in a 25th week at the Music Box Theatre. 

Warm weather cut theatre attendance 

somewhat. 

Broodwoy— Bells Are Ringing (MGM), 3rd wk...l50 

Fox— Pollyonno (BV) 1 35 

Music Box— Ben-Hur (MGM), 25th wk 250 

Orphsum Bottle in Outer Space (Col); 12 to the 

Moon (Coll 125 

Poramount—The Bellboy (Poro) 1 25 

LOS ANGELES 

ân Sonney and Bob Kronenberg have 

sold the La Brea Theatre to a group 

of Japanese theatre people who will show 

first-run Japanese product, starting about 

Mr. and Mrs. Jury have 

August 15 . . . 

given up the operation of the Marcal Theatre. 

Hollywood, and Mark Hanson will 

again operate the show house on an extended 

run . . . Irv Levin and Harry Man- 

. 

dell of Atlantic Pictures have moved into 

new offices at 8530 Wilshire Blvd., Beverly 

Hills . . . Myer Stern, who has the American 

International franchise in Omaha, 

was a visitor here . Clark, western 

division manager for United Artists, 

made a tour of his territory . . . Howard 

Herty is on the go beating the drums for 

MGM's "Ben-Hur" Borde. 

head man of Jem Film Distributors, Is 

back from San Francisco. 

Seen along Filmrow with their booking 

books: Leo Molitar. American Theatre. 

Newhall; Lloyd Katz. Nevada Theatre 

Corp., Las Vegas; Mose Hernandez. Royle 

Theatre. Guadalupe, and Earle Strebe. 

Palm Springs. 

A wonderful tribute was paid to Marty 

Solomon of Allied Artists exchange, when 

300 of his friends, associates and Pilmrowites. 

helped him celebrate his 40th year 

in the film business and also his birthday. 

CORRECTION 

In the Astral Film Distributors advertisement 

for "The Prince of Peace" 

which appeared in the July 11 BOX- 

OFFICE the address was incorrectly 

listed. The correct address is Astral 

Film Distributors. 3238 Olive St., St. 

Louis 3, l\Io. "The Prince of Peace." a 

successful religious drama, is in Eastman 

Color and has been revised and 

re-edited for its current piaydates. 

He received a radio and a generous check 

Jacobs. National Screen Service, 

is out of the hospital after his seventh 

operation and happy to report that he i.s 

able to see out of his affected eye. 

Vicki Muchmore, daughter of Tom 

Muchmore of the Park Theatre. Canoga 

Park and the Plaza in Hawthorne, wa.s 

married to David Maher. who manages the 

Park Theatre now . Leo Molitars 

visited Pennsville. N. J., to attend the 

wedding of their son. Dr. David Molitar. 

and will go on to Paris to visit another 

son. Leo jr.. who is there as a teacher 

with the Army . Schwartz of 

Continental Pictures was married to Herman 

Jacobs. Chicago attorney. 

A son was bom to Arnold and Judith 

Burk on Thursday il4i at the Cedars of 

Lebanon Hospital. The father is executive 

assistant to Robert F. Blumofe. vice-president 

of west coast operations for United 

Artists. The child, the couple's second son, 

has been named David Martin Burk. 

W. J. German Firm Scans 

New Warehouse Plans 

HOLLYWOOD—W. J. German Co. has 

begun approving architects plans for a 

new film warehouse here, expanding the 

facilities of the company for storage and 

sales of both high-speed black-and-white 

and color emulsions now being increasingly 

used throughout the industry. 

William J. German, president of the 

company w^hlch distributes Eastman Kodak 

film stock, arrived here last week and 

conferred with vice-president and California 

general manager Edward O. Blackburn 

on the plans. The plant Is to be 

erected on a lot adjoining the present No. 

2 German warehouse, with operations set 

to start the first of the year. 

Barjul and Parallel 

In Franchise Compact 

LOS ANGELES—Completion of a franchise 

agreement between Barjul International 

and Parallel Film Distributors for 

the 11 western states was announced by 

Barjul President Al Milton. The territories 

include Los Angeles, San Francisco, 

Seattle, Portland, Denver and Salt Lake. 

The first combination from Barjul. according 

to PFD sales manager Sam Nathanson, 

will be "Attack of the Jungle Women" and 

"Lust to Kill." to be follow-ed by "Yambao" 

and "Live to Love." 

HOLLYWOO D—George Stevens has 

inked Mervin Houser as international director 

of public relations for the Stevens 

Co. to work with 20th-Pox on the worldwide 

campaign for "The Greatest Story 

Ever Told." 

W-4 BOXOFFICE July 25. 1960

GEORGE 

^ 

s:re ;v=vr r.^-' -r^^^^--"' 


They said 

she was 

guilty 

as sin... 

the naked 

shameful 

life of a 

"GOOD 

TIME 

GIRL" 

nrnT CDCCn 

ij.nng • 

DtlX I r KllU 

Directed by Screenplay by Executive Producer 

• 

ROY DEL RUTH WATERS and • 


doted by RICHARD BERNSTEIN- A VISCOUNT-TERRY MOORE PRODUCTION • AN AMERICAN INTERNATIONAL PICTURE 

CONTACT YOUR Jlm£JlLCJjJl^ 

mlBnnatu7/iaL EXCHANGE 

im INTERNATIONAL 

CJRES of DENVER 

'2145 Broadway 

>E|'ER 5, COLORADO 

;TAbor 5-2263 

L 

FAVORITE FILMS 

C. L ROBINETT 

2316 Second Avenue 

SEATTLE 1, WASHINGTON 

Main 4-6234 

FAVORITE FILMS 

N. P. JACOBS 

1918 So. Vermont Avenue 

LOS ANGELES 7, CALIFORNIA 

FAVORITE 

HAL GRUBER 

FILMS 

255 Hyde Street 

FRANCISCO 2, CALIFORNIA 


PICTURES 

FRED C. PALOSKY 

252 East First South 

SALT LAKE CITY. UTAH

. . George 

kk 

SAN FRANCISCO 

CtudenU and other young people are being 

given the opportunity to see "Ben- 

Hur" at prices within their range at the 

Coi-onct Theatre, where four Friday morninij 

performances have been scheduled 

A Salute 

Ben 

to 

Shiyen 

and 

BOXOFFICE 

DISTRIBUTORS 

of 

POPCORN 

"The Corn of Quality" 

RAW CORN 

Well Seasoned 

Reody to Eot 

DISTRIBUTORS 

of 

SUPPLIES 

VENDORS and WARMERS 

KEENEY POPCORN VENDER 

& 

THE HOLLYWOOD SERVEMASTER 

And Other Equipment 

POPCORN 

SPECIALTY INC. 

W-6 

3075-23rd 

Street 

San Francisco, California 

Courtesy 

& Service 


E. I. RUilN COMPANY 

296 Golden .:tc Avenue 

Son Francis . 1 , Collf. 

. . 

. 

with admission at one dollar . William 

Castle was in town for the opening of his 

latest film. "13 Ghosts" at the Paramount 

Theatre Nasser was up from 

Hollywood, visiting with his brothers . . . 

Xavier Jiminez sailed on the liner United 

States for Europe recently. 

Hal Honore, district manager of the Herbert 

Rosener Co.. and Mrs. Honore have 

moved into their new Sunset district ranch 

house, which has a marine view. 

Rites were held for Charles Woodward 

Meighan, 70. who died in Las Vegas. One 

of San Francisco's radio olcitimers. Meigh:»n 

at one time managed a string of theatres 

in Oregon and was president of the 

National Motion Picture Producers Ass'n. 

Shopping on the Row were R. W. Reese. 

Lakeport Theatre. Lakeport. and Bob Patton. 

Uptown. Sonora. 

Palo Alto Varsity Opens 

After $100,000 Updating 

PALO ALTO. CALIF.—The Varsity Theatre. 

456 University Ave., has been reopened 

upon completion of a $100,000 

renovation. The theatre was closed for a 

month during the final phases of the remodeling. 

The Varsity is a unit in the 

United Artists Theatres circuit and is operated 

by United California Theatres. 

One major part of the renovation was 

the removal of a large interior arch in 

front of the theatre, w-hich enables the 

screen to be moved back about 25 feet. 

A n?w screen—the largest on the Peninsula—has 

been installed. It is 54 feet wide, 

and the seamless screen is curved so that 

films in the Todd-AO process may be 

shown. 

New seats have been installed and to 

provide more legroom the seating capacity 

of the theatre has been reduced from 940 

to 815. 

Other changes range from a new Interior 

ventilating system to new exterior paint. 

20th-Fox Has Seven Films 

Shooting Here and Abroad 

HOLLYWOOD—Twentieth Century-Fox 

currently has the largest simultaneous 

shooting schedule in several years, with 

seven major pictures before the cameras. 

Three are being shot in Hollywood, two In 

England and one each in France and Italy. 

Studio product consists of "Go North," 

"Marriage-Go-Round" and "The Schnook." 

Shooting in England are "The Millionairess" 

and "Destruction Test." The Italian 

production is "Esther and the King," 

while in France "The Big Gamble" is in 

work. 

Exhibitors Spend Holiday 

Seeing New York Shows 

SPRINGFIELD. MASS.—Isn't this just 

like an exhibitor? Weekending recently in 

New York, Charles Hurley, Phillips Theatre 

manager, and Mrs. Hurley took In a 

circus perfoiTTiance, "Ben-Hur" at Loew's 

State and two Broadway shows! 

'Cimarron' Premiere 

Slaled in Oklahoma 

HOLLYWOOD—Following huddles here 

between producer Edmund Grainger and 

Gov. J. Howard Edmundson of Oklahoma, 

a festive world premiere of Grainger's 

"Cimarron" has been scheduled for Oklahoma 

City the third week in November. 

A large group of filmland celebrities will 

take part in the gala ceremonies, which 

will receive full cooperation by the state. 

Installs 35/70 Arc Lamps 

CALGARY. ALTA.—The Uptown Theatre 

has installed Strong 35 70 Special projection 

arc lamps on Victoria X projectors for 

the showing of 70mm productions. 


TO 

BOXOFFICE 

MOTION PICTURE 

SERVICE CO. 

Producors oi 

"SHOWMANSHIP TRAILERS" 

Gerald L. Karski and Associates 

125 Hyde St., San Frdndsco 2, Calil. 


BEN 

to 

SHLYEN 

And 

THANKS TO OUR MANY 

CUSTOMERS 

for making possible our new locotion, offefing 

t>etter and convenient service in ttie 

Heort of Filmrow. 

• 

MORE FOR YOUR MONEY 

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COTTON CANDY 

SUPPLIES & EQUIPMENT 

for 

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• 

ARTHUR UNGER 

CALIFORNIA CONCESSION SUPPLY CO. 

177 Golden Golc Av 

Son Fronci 

HEmlock 1-6490 

2, Colif. 

BOXOFFICE July 25. 1960 

J

, made 

I 

I 

for 

' 

rooms 

! fall 

. . . The 

. . The 

. . Helen 

. . Mert 

. . 

Blueprints Complete 

For Phoenix House 

PHOENIX—Plans for the building of 

the first motion picture house in this 

metropolitan area in 17 years have been 

drawn by Ray Parrlsh and a building 

permit for $86,000 has been issued. 

The site is on Scottsdale road between 

Fifth avenue and Paradise Paseo, where 

Harry L. Nace acquired a little more than 

one acre a few months ago for $275,000. 

The theatre will seat 886 persons, with 

a new type "rocker" chair used for the 

lounge seats. Two aisles will divide the 

seating. The theatre floor will be inclined 

to offer clear view of a giant curved screen, 

25x50 feet, Nace said. Interior walls will 

be faced with a new type of acoustic tile 

from glass wool. 

Th:re will be an ample foyer, with space 

the usual refreshment counter. Restwill 

be at one side of the foyer. On 

the other a stair will lead to the executive 

office and the projection room. 

The building schedule calls for an early 

opening. Ample parking is provided 

in the rear and at the side of the building. 

BEST WISHES 

Complete Theatre Equipment 

168 Golden Gate Avenue 

SAN FRANCISCO, CALIFORNIA 

BiSl WISHES 

DAYCO 

ELECTRONICS. INC.. 

309-311 TURK STREET 

SAN FRANCISCO, CALIFORNIA 

Telephone: PRospect 5-0311 

T/ie Largest Independent Theatre 

Service Organization on the 

West Coast 

The last new motion picture theatre 

built in this area was the Palms on North 

Central, Phoenix, which was opened in 

1943. The small Vista was opened downtown 

at about the same time, but this 

was merely a remodeled store room. 

Nace operates the present Kiva Theatre, 

15 East Main, Scottsdale. What disposition 

he will make of that property has not been 

decided, he said. 

DENVER 

prank Aydelotte, Aggies Theatre, Fort Collins, 

was a delegate to the Democratic 

National Convention in Los Angeles . 

John George, State Theatre, Rapid City, 

S. D., attended the Shrine convention in 

Denver . . . Mrs. Edna Lewis, Peerless 

Theatre, Holyoke, traveled to Florida for 

an Eastern Star conclave. 

Owen Anderson has closed the Palm, 

Bayard. Neb. . Campbell has 

taken over the operation of the Roxy, 

Trenton, Neb., from former owner Lloyd 

Taylor . Civic, Hay Springs, Neb., 

has closed its doors . Martin, who 

operates the Dakota Theatre, Sturgis, S. D., 

has taken over the operation of the Flame 

Theatre in nearby Deadwood, S. D. 

Herschel Wheeler, Pace, Gordon, Neb., is 

back on the job again after having been 

hospitalized . . . J. K. Powell, Cliff Theatre, 

W-ray, and Dr. P. E. Rider, Chateau, 

Wauneta, Neb., were setting bookings 

around the Row. 

The Denver Theatre held a premiere 

sneak showing of "For the Love of Mike." 

The picture was produced by Frank H. 

Ricketson jr. Ricketson was the former 

president of Fox Intermountain Theatres 

Centre held an interesting contest 

in connection with "Ice Palace." Letters 

of the title were embedded in huge 

cakes of ice which were placed in front 

of the theatre. Prizes were awarded persons 

guessing length of time necessary for 

ice to melt. 

Both Odeon and FPC Are 

Entering Bowling Field 

TORONTO—Both Famous Players Canadian 

Corp. and Odeon Theatres have 

made definite arrangements to enter the 

bowling field, effective September 1. 

The Odeon project is being set up in a 

new building at nearby Newmarket, where 

the 16-lane operation will be managed 

by Chris Holmes who is also manager of 

the Odeon Roxy at Newmarket. 

Famous Players has organized a bowling 

division under the direction of Ted 

Smith, who previously managed the Parkdale 

Theatre here, and its first alleys will 

be opened in Toronto. 

Exhibitor Takes New Post 

HOLYOKE. MASS.—John H. Havens has 

left the Theatre Managers Corp. of Springfield 

to join the staff of Civic Club Concerts 

of New York as New England representative 

and promotional supervisor. He 

will retain his home here. 

Raye and Montgomery 

Visit in Great Falls 

GREAT FALLS. MONT.—Two motion 

picture personalities, Martha Raye and 

George Montgomery, were here recently. 

Miss Raye began her career here as a 

child singer of 6 at the Liberty Theatre. 

She was in town two days to see her 

grandmother, Mrs. J. Kleinhans, who has 

been ill, and two uncles, Fred and Edward 

Kleinhans. 

Born in Brady, Mont., as George Letz, 

Montgomery was graduated from the Great 

Falls High School in 1936. He plans to film 

a picture later this summer, and was in 

town to pick up some props and part of a 

wardrobe. He also visited the bison range 

at Moiese, the soapbox derby at Lewistown 

and the Conrad State High School rodeo. 

(Aêdt 

lAJidheA 

FOR 

MANY MORE 

YEARS OF 

SUCCESS 

TO 

BEN SHLYEN 

AND 

BOXOFFICE 

TELENEWS 

THEATRE 

SAN FRANCISCO 

ij BOXOFnCE July 25, 1960 W-7

I 

. . Nancy 

SEATTLE 

Thursday (28) Ls to be the big day for 

Filmrow. That is when the annual 

Filmrow golf tournament will be held at 

the Rainier Golf and Country Club, followed 

by dinner and an evening of fun. 

During the evening, door and golf prizes 

for the ladies' and men's divisions will be 

awarded. A game session with the theme 

of "Las Vegas Nite" will follow. 

Bob Woelfl, Bay area manager for National 

Theatre Supply, visited the Seattle 

exchange July 12-15. Woelfl also has 

charge of the Pacific Northwest for the 

Also in town for a visit with 

film . . . 

local representatives was C. A. Hill, 20th- 

Fox manager of exchanges, from New- 

York. 

Bill Williams, 20th-Fox sales manager 

from Dallas, was here visiting the local exchange 

. . . National Seattle Supply have 

recently made installations of furnishings 

in several motels . . . Filmrow visitors include 

Sam Walyer, Selah; Jerry Divls, 

AMERICAN THEA. SPLY. CO.. Seattle. Wish. 

JOHN P. FILBERT CO.. Los Anoeles. C»l. 

PEMBREX THEA. SPLY. CORP.. Los Anodes. Cal. 

WESTERN THEA. EQPT. CO.. San Francisco. Gal. 

WESTERN SERVICE 4 SUPPLY, INC. Dfnvef, Colo. 

HURLEY SCREEN COMPANY, INC. 

96-17 Northern Blvd. Corona 68, N. Y, 


^J&SienQi^Jieddi 

Rio. Brewster, and Jack Bradford. Viewdale. 

Wenatchee. 

Harold Hardin, 

Recent Paramount vacationers included 

salesmen John Kent and eastern Washington's 

Jim French . . . 

United Artists office manager, is away on 

vacation . . . Also on vacation is Barbara 

Somes, secretary at Evergreen, who is touring 

New- Mexico, Las Vegas and California. 

Global Productions 

Formed in Florida 

Walter G. Preddey and Robert 0. Bemis 

"Everything for the Theatre" 

MIAMI—Plans have been announced by 

Mrs. Phillip Evans for the operation of an 

independent motion picture company in 

Florida, to be known as Global Productions, 

w-ith headquarters here. 

Mrs. Evans, w-ho is president, said that 

Global Productions is one of the first independent 

motion picture operations in 

this state to be staffed entirely by qualified 

Hollyw-ood personnel now residing in 

Florida. 

Pictures scheduled for production include 

"The Ages of the Crocodile," a horror 

story set in the authentic atmosphere of a 

Seminole Indian village, and "The Face," 

a mystery-thriller set in the Everglades 

and featuring a battle between a swamp 

buggy and a helicopter. 

"Scheduled for fall shooting," said Mrs. 

Evans, "is 'Blue Sky,' the life story of 

James W. Elliott, the Horatio Alger of the 

'twenties.' Beautifully told in full color 

and heretofore unpublished melodies of the 

era written by Marie Grever. composer of 

ten Hit Parade winners, the screen story 

is being prepared by Mark Hanna." 

Bobby Darin's First Film 

Will Be 'Come September' 

HOLLYWOOD—Bobby Darin, one of the 

most talked-about young entertainers, has 

been signed to make his feature-movie 

debut in "Come September." Universal- 

International film toplining Rock Hudson 

and Gina Lollobrigida. 

Darin will play the young romantic partner 

of Sandra Dee in the romantic comedy 

which will be shot on Italian location next 

fall, under the direction of Robert Mulligan. 

Robert Arthur will produce. 

With seven major productions starting 

in July Allied Artists has the largest number 

of new films to go before the cameras 

in one month of any motion picture 

company. 

187 Golden Gate Avenue—San Francisco 2, California 

PORTLAND 

Ceveral United Theatres lAl Forman) 

drive-ins adopted a first-run policy 

hcrz for the w-eek. The Sandy and 104 

drive-ins played "The Bellboy" doubled 

with "Tarzan the Magnificent" day-anddate 

with the Paramount indoor house, 

while the Family and 82nd St. gave a firstrun 

playdatc to "House of Usher" and 

"Cry After Midnight." 

Katharine Marshall, Music Box Theatre, 

was back in her office after a successful 

bout with pneumonia . Welch 

has returned to her duties after a vacation 

in San Francisco and Los Angeles. 

Bush Garden, $200,000 Japanese restaurant 

which opened here last week, features 

telephones in special "tatami rooms"—individual 

dining rooms for patrons. Diners 

are invited to make movie reservations 

"Can-Can" and "Ben-Hur" particularly) 

as well as to call friends. Bush Garden Is 

the second of three such restaurants in 

the Seko circuit, a Seattle firm. The third 

restaurant is under construction in San 

Francisco. The restaurant features miniature 

interior gardens complete with shrines, 

waterfalls and an unusual lounge—the 

33-foot bar cuts through the center of the 

room and bartenders serve patrons seated 

at tables on each side. There are 23 tatami 

rooms including a large room dedicated 

to Portland's sister city in Japan, Sapporo, 

Showing of 'The Nude Set' 

Creates Ad Problems 

LOS ANGELES — Advertising problems 

are cropping up for the Monica Theatre's 

local presentation of the French film, 

"The Nude Set," which opened at the art 

house last Friday (15). 

After initial changes in the ads placed 

in downtown daily newspapers were accepted 

by the theatre's management, they 

were told the word "nude" was unacceptable. 

Since that is one of the w-ords in the 

film title it presents an unusually big 

problem. Consequently, the theatre decided 

to switch the major ad campaign 

from ncwsoapers lo radio spots on which 

they can keev the "Nude Set" title, while 

changing it to "The Undressed Set" in the 

four paper ads that were still to rim. 

Ad changes insisted by the local papers 

included painting a blouse on a bare back 

figure in the ad, enlarging a bikini, taking 

out the word "frolic" from a line that 

read, "a frolic for mature minds with 

young hearts," changing the word "sex" 

to "love" in the line, "w-hen sex takes a 

holiday, it goes to Paris," and a line 

change from "when they were bad they 

were great" to "they were as lovely as 

they were great." This last line was completely 

deleted. 

John Gavin Set to Costar 

HOLLYWOOD—John Gavin has been 

set to costar with Susan Hayward in "Back 

Street." classic Fannie Hurst story to be 

produced for Universal-International by 

Ross Hunter. 

Gavin, w-ho recently completed a starring 

role in Bryna Productions' "Spartacus." 

will play the romantic lead opposite 

Miss Hayward in "Back Street." which is 

slated to roll late this summer. 

W-8 

BOXOFFICE July 25, 1960 ij 

"J

I 

Loop 

' 

holdovers 

I 

I 

Polace—Can-Can 

I 

' 

State 

i 

' 

Woods— 

( 

Most 

I 

' 

KANSAS 

' 

nations 

; 

Rat 

' 

' 

played 

] 

Riverside 

I day-and-date 

I 

Dracula" 

i 

I 

I 

erally 

I 

tion 

j 

I 

I 

I Paramount—The 

I 

Roxy— 

j 

I 

I 

Curtis 

llbii; 

— 

— 

— —— 

" 

I'Terrace' Scores 215 

In Loop Unveiling 

CHICAGO— It was an excellent week for 

business, for both newcomers and 

holdovers. •'Prom the Terrace" was a strong 

entry at ths Oriental: "Murder, Inc. 

open'^d nicely at the Chicago, and the preopening 

campaign which preceded "Belles 

and Ballet" at the World Playhouse was 

not in vain. "Portrait in Black" in its 

fifth week was keeping the Roosevelt very 

much in the black. Grosses for long-time 

generally showed above average 

drawing power. 

wk 

, 

I 

(Average Is 100) 

Carnegie The Mon Upstairs (Kingsley) 160 

Chicago Murder, Inc. (20th-Fox) 200 

Cinesfage Poy or Die (AA), 2nd wk 185 

Esquire I'm All Right, Jock (Col), 3rd I 80 

Monroe Prisoner of the Volgo (Para); In the 

Wake Stranger (Para) 170 

Oriental From the Terrace (20th-Fox) 215 

(20th-Fox), 14th wk 210 

Roosevelt Portrait in Black (U-l), 5th 210 

wk 

Bells Are Ringing (MGM), 4th Lake 

wk. . .210 

Surf— Carry On, Nurse (Governor), 8th wk 140 

Todd Bcn-Hur (MGM), 30th wk 220 

The Aportment (UA), 6th wk...210 

United Artists 

, 

Psycho (Para), 5fh wk 215 

World Ployhouse Belles and Ballet 195 

(SR) 

Holdovers Maintain 

Pace in Kansas City 

CITY—Holdover fare was offered 

at most of the indoor first-run sithere, 

the exceptions being "The 

Race," which scored a fine 280 at the 

Paramount, and an AIP combo "Why Must 

I Die?" and "Jailbreakers," which registered 

110 at the Isis. However, "Why Must 

I Die?" coupled with "I Want to Live!" 

to good returns at the Crest and 

drive-ins. A multiple drive-in 

showing of "Brides of 

and "The Leech Woman" with 

"The Pm-ple Mask" as a bonus feature did 

about 150 per cent business. Drive-ins gen- 

[ 

I 

] 

1 

are reporting business a little ahead 

of last year despite the ruinous construcstrike 

just settled here. 

Brookside Con-Can (20th-Fox), 5th wk 375 

Capri Ben-Hur (MGM), 25th wk 1 75 

Fairway Carry On, Nurse (Governor), 2nd 

Grenada Portrait Block (U-l), to Be 

Loved (U-l) 155 

Isis—Why Must I Die? (AIP); Jailbreakers (AIP). .110 

1 Kimo Jazz on o Summer's Day (Union), 3rd wk. 100 

Midland Bells Are Ringing (MGM), 3rd wk 100 

Missouri The Last Days of Pompeii (UA); 12 

Hours to Kill (20th-Fox), 2nd wk 85 

Rot Race (Para) 280 

Plaza The Apartment (UA), 3rd wk 300 

Portrait in Block (U-l), 3rd wk 100 

Uptown The Story of Ruth (20th-Fox), 3rd wk. 135 

Grosses Are Satisfactory 

In Indianapolis Houses 

INDIANAPOLIS — "Portrait in Black" 

was the leading new boxoffice attraction 

here in a generally good week. "Pollyanna" 

also started well. "Ben-Hur." "The Apartment" 

and "The Bellboy," all holdovers, 

were continuing to do a nice business. 

Cinema 

Hidden Homicide (Rep-SR); Hideout 

Sun (SR) in the 90 

Pollyonna (BV) Circle 

Esquire A Lesson in Love (Janus) 

1 35 

100 

Indiana The Bellboy (Para); Hoppity Goes to 

Town (Para), reissue, 2nd wk 115 

Keith's— Portrait in Black (U-l) 200 

Loews The Apartment (UA), 3rd wk 100 

Ben-Hur (MGM), 21st wk 165 

Lyric 

All-Star Scenes in Film 

CHICAGO—Background shots for Tony 

Curtis' "6th Man," will be taken at Soldiers 

Field on the evening of the football allj 

star game August 26. According to present 

plans, a technical crew and possibly Tony 

will be here for the special shots. 

Fred Magel Is Promoted 

To Chicago UFS Post 

KANSAS CITY—Appointment of Fred 

E. Magel as assistant resident vice-president 

in the Chicago 

office of United Film 

Service, Inc., was announced 

here at the 

company's homeoffice. 

Magel has been 

associated with the 

company for the past 

.seven years, during 

which he has won 

numerous top producer 

awards. For 

the last three years 

he has been division 

Fred Magel 

manager in charge 

of sales in Ohio and Pennsylvania. 

Large Circular Lobby 

Marks Old Orchard 

CHICAGO—The Old Orchard Theatre 

in suburban Skokie, scheduled to open 

Labor Day, will have a seating capacity 

of 1,700, and parking facilities for 900 

cars. 

The decor is designed around a white 

interior. The exterior will be brick with a 

rough-hewn wood trim. A 60-foot circular 

lobby will contain a sunken rock garden 

and patio coffee lounge. The theatre will 

be among the first constructions in this 

area to have a gas-fired circulating air 

heating system. 

The cost will reach $1,500,000. Raymond 

Marks and Martin Rosenfield, who are 

constructing the Old Orchard, operate 

three drive-ins and two bowling alleys. 

Si Greiver has been appointed to handle 

the booking for the new Oasis Theatre to 

be operated under the Oscar Brotman 

management. The new house is expected 

to be ready for a fall opening. 

Morry Relder Needs 

18 Pints of Blood 

Kansas City—Morry Relder came 

back to Kansas City Wednesday (20) 

by train and was taken immediately to 

Menorah Hospital where he will be for 

some time. No visitors will be allowed 

for at least a week, possibly longer. 

Meanwhile, Filmrow friends who would 

like "to do something" for the Relders 

have a golden opportunity—Morry 

owes the blood bank of Blythe, Calif., 

18 pints. An arrangement has been set 

up whereby donors can give through 

the Community Blood Bank, 4040 Main 

St. here and specify they are giving 

on behalf of Maurice Relder. Appointments 

can be arranged by calling Plaza 

3-4040 or by getting in touch with Ab 

Sher at Exhibitors Film Delivery. 

Relder is under treatment for severe 

injuries sustained several weeks ago in 

a highway collision near Blythe, Calif., 

while he was driving home from the 

west coast. 

Chicago Bond Issue 

May Save Garrick 

CHICAGO—A proposal that the city 

issue 

$4 million in general obligation bonds 

to save the Garrick Theatre building has 

been presented to Mayor Richard Daley. 

General obligation bonds are retired 

through property taxes. Under the proposal, 

made at a meeting of a special committee 

named by the mayor, the Garrick would 

be acquired and rehabilitated by a nonprofit 

corporation. Thus far the mayor has 

said that th? wording of the statutes creating 

the Chicago Public Buildings commission 

prohibits that body from acquiring 

the structure, regarded as a Chicago 

landmark. State legislation would be required 

to set up a nonprofit corporation to 

acquire the building. 

Daley said that if that idea were followed 

he would ask the owners. Balaban 

& Katz Corp., to cooperate in the plan by 

holding off wrecking of the building until 

the corporation could be formed. 

Citing that the bond issue method is 

similar to that used by New York City to 

acquire and rehabilitate Carnegie Hall. 

Daley added, "We should start to look toward 

retention of famous landmarks 

around the country as a mark of our civilization. 

This (the Garrick i displays Chicago's 

contribution to skyscrapers and the 

Louis Sullivan era of architecture. This 

was the first skyscraper—along with others." 

MPA Patio Party Proves 

A Memorable Evening 

KANSAS CITY — A highlight of the 

year's social activities of the Motion Picture 

Ass'n of Greater Kansas City came 

Saturday night tl6) with the 1960 edition 

of the Blue Hills Country Club Patio Party 

which was attended by 84 guests. 

Three banquet style tables extended 

north-south across the north end of the 

patio seating 28 guests at each and were 

decorated with hurricane lamps with pink 

candles. The tables were set with pink 

and gray china. 

After guests served themselves from an 

enormous buffet spread of delicacies, there 

was listening and dancing to the music of 

Tommy Reed's rhythmic combo, featuring 

both old and new numbers. 

Birthday greetings were sung to Doug 

Lightner, Commonwealth general manager, 

who was celebrating his (unspecified) 

birthday. 

Two door prizes were bestowed—a console 

AM-FM radio which went to Ralph 

Amacher. UA manager, and a table model 

radio which was won by N. B. "Cress" 

Cresswell, UTO executive secretary. 

MPA President Abbott Sher was lavish 

in his appreciation of the efforts of Darrel 

Presnell and the entertainment committee 

in their fine staging of the event. 

'Belles' Bow in Chicago 

CHICAGO—The American premiere of 

"Belles and Ballet" at the World Playhouse 

July 20 was said to be the first 

foreign film to make its U. S. bow here in 

30 years. Walter Bibo handles national 

distribution. 

BOXOFFICE July 25, 1960 C-1

. -DRINK 

. . Plans 

. . The 

ST . 

LOUIS 

f^harges of "possession of obscene matter 

with intent to show or advertise to 

minors," issued against Eric Ten, operator 

of the Ivanhoe Art Theatre, 3239 Ivanhoe 

Ave., were dismissed at a hearing. A second 

charge was continued until September 1. 

In the meantime the theatre will remain 

closed. Ten is not expected to return to the 

city until the September hearing. 

More than 3.000 attended the preview 

showing of "From the Terrace" at the Fox 

Theatre. Filmrow was among the 1.000 

invited to attend the showing which followed 

"Ice Palace." There from out of 

town were Roe Carney. RoUa. and Mr. and 

Mrs. Glenn Monroe, Fulton. "From the 

Terrace" was booked at the Ambassador. 

Harry H. Haas, manager at Paramount, 

Try Us Next Time 

1327 S. Wobaih, CHICAGO 

•SELECT" FOUNTAIN SYRUPS 

DISPENSERS 

Select Drink Inc. 

4210 W. Florissant Ave. 

Si. Louis IS, Mo. Everqrrcn S-S93S 

Carpets-Door Mats 

Complcl« Installation Service— Frco Estimates 

R. D. MANN CARPET CO. 

924-926 WyanJott*, VI. 2-1171, Kansas City, Mo. 

1S17-21 Olive St., Garfield 1-2626, St. Louis, Mo. 

G 2 ycors for $5 D 

THEATRE 

STREET ADDRESS 

TOWN 

NAME 

sefi€f/ne 

returned from a two-weei: vacation in 

California, which was his home before 

moving to St. Louis. Wednesday he flew 

to Dallas for meetings connected with the 

promotion of "Psycho." 

Home since February because of illness, 

Catherine Church, from Paramount, is 

slowly improving . are under way 

for an extensive tiein between the children's 

TV-favorite, Captain H (Harry 

Fender" on Channel 11 and the screening 

of 20th-Fox's "The Lost World." Fender 

will play host for the July 29 showing and 

also promote the film from in front of 

the television cameras. 

Seen on Filmrow was John Dugan, salesman 

for Columbia in Des Moines, who also 

. . Also 

does the booking and buying for the Killarney 

Drive-In in Aixadia, Mo. . 

in town were Bernard Temborius, Lebanon. 

111.: Lindy Mitchum. Midway Drive- 

In. New Madrid, Mo., and Herman Tanner, 

Vandalia and Pana, 111. 

Mrs. Thomas Dooley, mother of the 

famous doctor whose Medico project now 

covers 17 hospitals in 12 nations, was interviewed 

over three St. Louis radio stations, 

KMOX. KXOK and WIL, in connection 

with the recent sale of her son's 

three books to 20th-Fox . new officers 

of WOMPI met Wednesday and began 

appointing permanent committee members. 

The September convention in Toronto 

was discussed and several members announced 

plans to attend during their 

vacation. 

Boosts Snack Bar Sales 

HELENA. MONT.—Customers attending 

the Sky-Hi Drive-In Wednesday and 

Thursday were invited to come to the 

snack bar and purchase an envelope for 

95 cents guaranteed to contain $1, $2 or $5. 

Some envelopes contained a $5 bill. Only 

one envelope was sold to a customer. The 

operators of the drive-in theatre said there 

were no gimmicks and no obligation, that 

they just wanted to see the customers' 

smiling faces. 

1 yeor for $3 3 yeors for $7 

D Remittance Enclosed Li Send Invoice 

ZONE 

STATE.. 

POSITION 

THE NATIONAL FILM WEEKLY 52 issues a year 

^piBliii 

825 Von Brunt Blvd., Konsos City 24, Mo. 

$100,000 Rogers Goal 

In Cleveland Section 

CLEVELAND—Ray Schmertz, 

20th-Pox 

manager and distributor chairman, announced 

the Will Rogers Memorial Hospital 

drive goal in the northern Ohio district 

this year would be $100,000, almost four 

times the amount collected last year. 

Presiding at a meeting of television and 

radio executives and exchange managers 

and salesmen, he proposed several new 

collection approaches. One will be the appointment 

of a special gift committee to 

solicit pledges from executives in all 

branches of the entertainment field. Including 

stage, screen, T'V and radio. Donors 

of $200 or more will receive a Will 

Rogers statuette with their name inscribed 

on it. Another suggested approach 

is to hold memorial drives for deceased exhibitors 

who had contributed to the community 

welfare. 

Theatre collections will not take place 

on an established date, but will be timed 

to correspond to a top picture booking 

when better than average theatre attendance 

is anticipated. 

The television and radio representatives 

present at the meeting agreed to give the 

drive full cooperation. 

Evansville Council Women 

Study Film Exhibition 

EVANSVILLE, IND. — "Problems of the 

Motion Picture Theatre Manager" was the 

theme of a recent discussion meeting of 

the United Council of Church Women, 

which has been studying various phases 

1 

of the film industry and the current crop 

of pictures. 

The theatre manager's point of view was 

presented to the council by Richard 

Lochry, 

', 

president of Allied Theatre Owners 

of Indiana and regional president of . 

the Allied States Assn of Motion Picture 

Exhibitors. Lochry also is owner of 

the Arlington Theatre in Indianapolis. 

Special guests were members of the Parent-Teacher 

Ass'n. 

The council is sponsoring two summer 

series of motion pictures for children. One 

series is being shown at the Ross Theatre 

and the other one at the Franklin Theatre. 

Ralph Holton in Charge 

Of Elwood, Ind., Houses 

ELWOOD, IND.—Ralph T. Holton recently 

took over management of the Elwood 

theatres, succeeding James Cannon, 

who had been acting as temporary manager. 

Cannon remains with the theatres 

as a projectionist. 

Holton came here from New Albany. 

where he had been managing a theatre. 

He is married and has two children, a 

daughter, who is attending Indiana University, 

and a son at Wisconsin U. 

THEJfffRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IN 

"Everything for the Theatre" 

C-2 

BOXOFTICE July 25, 1960

j 

^TE^^ _ 

They said 

she was 

guilty 

as sin... 

the naked 

shameful 

life of a 

"GOOD 

TIME 

GIRL" 

DCDT Cpppn ?'!*'^'!'!..''*_ ._.. ?y?'i''''i>^'. 

Executive Producer 

leo-siatringULIA I I l\LLU 

• 

ROY DEL RUTH GEORGEWATERS and RICHARD BERNSTEIN RICHARD B. DUCKEH 

IPtoduced by RICHARD BERNSTEIN- A VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE 

CONTACT YOUR yimanlaoM, 

fnte/maiionaL EXCHANGE 

CAPITOL FILM CO. 

MAX ROTH 

1301 So. Wobosh Avenue 

CHICAGO S, ILLINOIS 

REALART PICTURES 

TOM GOODMAN 

441 No. Illinois Street 

INDIANAPOLIS 4, INDIANA 

AMERICAN INT'L PICTURES 

OF KANSAS CITY 

EARL DYSON 

215 West 18th Street 

KANSAS CITY 8, MISSOURI 

HArrison 1-2324 


GEORGE PHILLIPS—HERMAN GORELICK 

3206 Olive Street 

ST. LOUIS 3, MISSOURI

Norman 

. . Also 

had 

KANSAS CITY 

Qarrie Williams of the 20th-Fox inspection 

room is taking her vacation so 

she can be free to enjoy a visit with her 

daughter and family who have just recently 

returned from Germany. Carrie's 

A Sincere Salute 

From 

One Old Timer 

to Another 

Heartiest Congratulations 

son-in-law is with an aiicraft firm which 

builds planes for the U. S. Air Force and 

his work has kept him in Germany for 

some time. Now they have been transferred 

back to the States, and Carrie has hopes of 

seeing them more often, even though they 

will live on the east coast . at Fox, 

salesman Johnny Wangberg with wife 

Maude and daughter Lorraine, were visitinR 

with Johnny's mother in Omaha. Bob 

Scott. Fox shipper, was bracing himself 

for a two-week sojourn at that famous 

Minnesota resort—Camp Ripley, with the 

National Guard. He was considering packing 

some long Johns after hearing from 

Norman Franseen of Exhibitors Film Delivery 

i 

that he i 

"nearly 

frozen" just a couple of weeks ago at a 

fishing lake not far from Ripley. 

The home of Doc and Mrs. Cook in 

Maryville was one of the most popular 

land populated! places in north Missouri 

Sunday afternoon il7) when open house 

was held there so that the many friends 

of Cook could meet son Jack's bride, the 

former Georgiann Hamilton of Boonville 

Shreve Theatre Supply 

217 West 18th Kansas City, Mo. 

HA 1-7849 

HUMDINGER SPEAKERS $3.95 each 

HEAVY DUTY SPEAKER MECHANISM $1.95 

MISSOURI THEATRE SUPPLY 

lis Wesf ISfh Kansos City 8, Mo. 

Baltimore 1-3070 

Congratulations

} 

KANSAS 

I 

I 

Team 

! Burners 

I 

Joe's 

; Pin 

j 

1 

iniscent 

j 

readily 

I 

I 

started 

! buying 

!' 

the 

' 

1,032, 

; 

held 

j 

. . Also 

! 

a theatreman himself and is well acquainted 

with the problems of the industry. Carpenter 

has proved himself to be a staunch 

friend of exhibitors and is richly deserving 

of all-out support, the bulletin says. 

[Along with biographical notes on the two 

men, the bulletin reminds UTO members 

that the primaries are August 2 and urges 

these same members not to let their votes 

be lost through failure to get to the polls. 

Many vaudeville and longtime film fans 

around town received a sharp kick in the 

nostalgia with the news that the Tower 

(originally Pantagesi Theatre was coming 

down, along with its sister building, the 

Esquire Theatre—both to make room for 

new car parking facilities. The Tower was 

one of the first public buildings in Kansas 

City to offer "refrigerated, washed" air 

to its patrons in the heat of July and 

August. And when they said "refrigerated" 

they weren't kidding! The first year 

the unit went in, patrons were seen coming 

out with a slightly bluish tinge remof 

frostbite and goosebumps 

noticeable at five yards . . . Another 

old theatre building met with final 

mishap early Thursday morning (21) 

when the Auditoriiun at 9th and Locust, 

unused for many years as a theatre, 

burned. The fire is believed to have been 

by vagrants who may have been 

taking shelter in the building. 

Kansas exhibitors in town booking and 

in recent weeks have been Chet 

Borg, Ft. Scott; L. V. Kemp, Newton, William 

Bancroft, Ottawa; Mr. and Mrs. 

Charles Crocker, Ulysses; Paul Rickstts and 

sons of Ness City; Jay Wooten and Dennis 

Montee of Hutchinson and Chet Hylton of 

Long Theatres, Ottawa . in town 

was Bob Walters, Joplin manager for Commonwealth 

Theatres. 

BOWLING 

CITY—After seven weeks of 

summer league competition, the Filmrow 

bowling teams line up this way: 

Wan Last Teom Won Last 

Vic's Tavern 20 8 Sputn(ks 14 14 

19 9 Mission Bells .9 19 

Flood 18 10 5 It's 8 20 

Room 

Splinters ..17 11 Awkward Squad.. 7 21 

A new team hi- 10 was rolled recently by 

Sputniks with a single game score of 

bettering the previous mark of 1,003 

by the Burners. Joe's Flood Room has 

hi-30 with 2,826. Chick Juiliano now holds 

men's hi-30 with 645. 

Big 'Spartacus' Campaign 

CHICAGO—The "Spartacus" opening at 

the McVickers Theatre October 13 is being 

promoted under the general direction of 

Jeff Livingstone, national coordinator. 


to 

BEN SHLYEN 

and 

BOXOFFICE 

Hayti, Mo., Theatre Is 

Destroyed by Night Fire 

HAYTI. MO.—A fire of undetermined 

origin destroyed the Missouri Theatre late 

Friday night (15). Firemen fought the 

blaze for nearly five hours. 

Damage was estimated at $25,000, according 

to the theatre owner, Edwin Ray. 

He said the building was partially insured. 

Hundreds of spectators, aroused from 

their beds, watched firemen from Hayti 

and Caruthersville fight the fire which 

they brought under control at 4 a.m. 

Two adjoining buildings were also damaged, 

said Hayti Fire Chief Elmer Lewis. 

The fire was the second major one here 

in the past three months. 

Illinois Theatre Moves 

PITTSFIELD, ILL.—The Clark Theatre 

reopened in its new location in the Zoe 

Theatre building on North Madison street, 

after being closed two weeks for the moveover. 

The Clark Theatre building was purchased 

for remodeling by the John Green 

Stores. 

REPLACEMENT PARTS for the following 

DRIVE-IN SPEAKERS 

MOTIOGRAPH . . SIMPLEX . . . . RCA 

DRIVE-IN THEATRE MFG. CO. 

All Parts Shipped at Once 

Shreve Theatre Supply Co. 

217 West 18th HA 1-7849 Kansas City, Mo. 

U. T. O. Wishes You 40 More Years 

United Theatre Owners of 

W. L. "Woody" Barritt, Pres. 

Richard Orear, Treos. 

the Heart of America 

Fred C. Souttar, Vice-Pres. 

Glen W. Dickinson, Jr., Sec. 

Directors . . . Beverly Miller, M. B. Smith, Joy Wooten, Richard Durwood, Glen 

Cooper, J. Leo Hayob, Elmer Bills, L J. Kimbriel, Harley Fryer, Paul Ricketts, 

Abbott Sher, 0. F. Sullivan. 

Congratulations, 

Norris B. Cresswell, Ex. Sec. 

BOXOFFICE, on your 

40th Anniversary! 

Century 70 -MM -35 Projection and Sound 

RCA Theatre Sound Systems - - 

In - Car Speakers 

Heywood - Wakefield Comfort Seating 

Hurley SuperOptica Projection Screens 

Kneisley Silicon Conversion 

Kits for Selenium or 

Tube Type Rectifiers 

Eprod In-Car Speakers, 

Car Counters, Motor 

Generators, Heaters 

ED 

HARTMAN 

1717 Wyandotte K. C, Mo. 

Missouri Theatre Supply Co. 

L. J. Kimbriel, Mgr. 

115 West 18th St. 

Kansas City 8, Mo. 

BOXOFFICE 

July 25, 1960 

C-5

. . John 

. . William 

. . 

CHICAGO 

n lliance Amusement Co. hosted a summer 

managers meeting in behalf of 

lUs silver anniversary campaign, which 

continues until September 3 . . . Lee Hlgginson 

Corp. has negotiated a loan of 

$2,500,000. on a promissory note due in 

1975. for the Wometco Enterprises, Inc.. 

of Miami . Curry, vice-president 

of National Theatre Supply, was in for 

conferences. 

Daniel H. Curcio, cofoundcr and vicepresident 

of the Erie Seating Co.. died . 

Prank Balkin, retired vice-president of 

Reid Ray Films, returned from a European 

trip and left for Los Angeles, where he 

will take over west coast management for 

Sterling Films . 

Hopzman. projectionist 

for B&K theatres, is in a hospital 

for examinations . . . Harold Abbott, 

of Abbott Theatre Equipment 

head 

& Supply 

1 

CONGRATULATIONS! 

ON THIS 40TH ANNIVERSARY OF 

BOXOFFICE, MR. SHLYEN 

Extend 

Horry 

Nepo 

Nepo Enterprises Chicago 


to 

BEN SHLYEN 

On the 40th ANNIVERSARY of 

BOXOFFICE 

From 

ABBOTT THEATRE 

EQUIPMENT CO., 

CHICAGO

! named 

i Universal 

' 

i 

Films 

' 

his 

I dation 

I 

' 

Wabash 

' 

j 

and 

I 

I 

. . . Scenes 

. . The 

Ralph Michael . . . Lou Berman, 

manager, was vacationing in 

.northern Wisconsin. 

Herman Beiersdorf, western manager of 

AIP, conferred with Max Roth of Capitol 

and AIP distributor in this area . . . 

IR. R. Leonard has been named president 

of the Rowe Mfg. Co.. a division of the 

Automatic Canteen Co. of America . . 

. 

Hal Perlman will work with Columbia 

publicist John Thompson on the world 

premiere of "AH the Young Men" at the 

Roosevelt early in August. Miss Jo Grant 

will be here for some ballyhoo . . . James 

rJo.an, owner of the Monroe Theatre, and 

son Eddie, who is house manager, were 

vacationing in Florida. 

LInJa Darnell received a Lions International 

gold card at the Lions convention 

h.re in recognition of her work as chairman 

o. the National Kidney Disease Foun- 

. Eighth Street Theatre, 

long a landmark at Eighth street and 

avenue, is soon to be demolished 

for "Raisin in the Sun" are 

bting shot in all city areas. Here are 

Sidney Poitier and Claudia McNeil, stars; 

Davici Susskind and Philip Rose, producers, 

Marty Blau of Columbia's publicity 

department. 

Congratulations and Continued Success 

TO BEN SHLYEN 

on the 4Cth Anniversary of BOXOFFICE 

Harry Phillips — Ace SeaHng & Upholstery Co. 

Chicago 

Congratulations to BEN SHLYEN 

On This 40th Anniversary of 

BOXOFFICE 

From The Blumenthals of 

Ad-Art Display Studio Chicago 

Congratulations to Ben Shiyen and 

The BOXOFFICE Staff 

On This 40th Anniversary 

ESSANESS THEATRES CORP. 

Chicago, 

III. 

Levine Goes to Chicago 

To Promote 'Hercules' 

NEW YORK—Joseph E. Levine, president 

of Embassy Pictures, and Ed Feldman, 

publicity director, went to Chicago for conferences 

on the coming saturation of "Hercules 

Unchained" in more than 90 theatres 

in the Loop area. 

They met with Dave Wallerstein, Harry 

Lustgarten and Nate Piatt of Balaban & 

Katz, Jack Kirsch of Allied Theatres of 

Illinois, Duncan Kennedy of Great States 

Theatres and Paul Montague, special Embassy 

field exploiteer. They also promoted 

th3 Warner Bros, release via the press, 

radio and TV. 

Heavy Booking Surge 

Recorded by Astral 

TORONTO—Astral Films, a film distribution 

company with offices in six Canadian 

cities under the presidency of I. 

H. Allen, is experiencing a wave of heavy 

bookings for its wide range of product from 

American International Pictures, Filmgroup 

and various foreign companies. 

Astral releases recently have played 

first-run engagements at major circuit 

theatres throughout Ontario, as well as 

important independent houses. "Circus of 

Horrors" has had particular success, for 

one, having had a week's run at the Famous 

Players Palace in Windsor in a period 

that included the holiday weekend, as well 

as at the Odeon Capitol in Hamilton. 

Special bookings for the Dominion Day 

holiday were numerous for Astral. Here 

"The Angry Red Planet" was featured by 

the Vaughan of the B&P circuit and "The 

Sign of the Gladiator" had successful runs 

at independent theatres, including the Lux 

and Gay. At nearby Hamilton, the Odeon 

combined "Ski Troop Attack" and "Battle 

of Blood Island" for a popular double bill. 

Still going strong is "Goliath and the 

Barbarians," which has played many situations 

throughout Canada, both first and 

subsequent runs, over the months while 

acceptance has been found for Aladdin 

and the Giant, Konga, Why Must I Die? 

The Girl in Lover's Lane, The Wild Ride, 

Last Woman on Earth, Girl on Death Row, 

Jailbreakers and many others. 

Izzy Allen, of course, is active as this 

year's president of the Canadian Motion 

Picture Distributors Ass'n, which is made 

up of all the major and long-established 

film exchanges in the Dominion. The organization 

is the Canadian counterpart of 

the Motion Picture Ass'n of America. 

Exhibitor Ernie Coovert 

Re-Elected by Merchants 

SULLIVAN. IND—Ernie Coovert. manager 

of the Lyric Theatre and the Sullivan 

Drive-In, has been re-elected president 

of the Retail Merchants Ass'n. Coovert's 

re-election marked the first time the 

association ever held a president over for 

a second term. The association directors 

said that Coovert's term of office had been 

so successful that they had asked him to 

s:rve again. 

Coovert formerly managed the Bloomington 

Theatre, Bloomington. 

ANGELO SACCARO 

Personable Drive-in Theatre Owner 

Chlllicothe, Missouri. Former Prominent 

Athletic coach. 

hos this to soy about 

Mi 

"One season's 

use has convinced 

me of 

the 

and 

light." 

Savings 

increased 

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EOXOF7ICE :: July 25, 1960 C-^7

Bill Devaney to LA 

As Division Chief 

C H I C A G O—William Devaney. MGM 

division managei- here the last two years, 

has been transferred to Los Angeles as 

Wm. Devaney 

U'm. Madden 

west coast division manager William A. 

Madden, branch manager at Philadelphia, 

was promoted to succeed Devaney as Chicago 

division manager. 

Burtus Bishop, New York, assistant general 

sales manager for MGM, who formerly 

headed the Chicago office, was in town to 

supervise the change. 

Congratulations to BOXOFFICE on its 

40 Years of Service to the Industry. 

May You Continue for 40 More Years. 

EDWARD H. WOLK, INC. 

Chicago, 

III. 

Best Wishes for Continued Success 

to BEN SHLYEN and BOXOFFICE 

• • 

Gardner Theatre Service, Inc. 

Chicago, 

III.

, 

Manus, 

I 

Darby, 

I 

! retary; 

i 

I 

practices 

j 

continue 

Mrs. Alberta Long 

Pastime President 

CHARLESTON—Mrs. Alberta S. Long. 

daughter of the late Albert Sottile and wife 

of Charleston businessman J. C. Long, has 

been elected president of the Pastime 

Amusement Co. 

Mrs. Long succeeds her father, who 

It ad?d the company for more than 50 

years, and died earlier this year. 

Pastime Amusement Co. owns and operates 

six motion picture theatres in the 

Cliarleston area: the Gloria, Garden, 

Riviera, Arcade, American and Ashley. 

The company's board of directors, meeting 

recently, also announced that Frank 

J. Sottile has been elected to fill the vacancy 

on the board created by Albert 

Sottile's death. 

The board includes Mrs. Long as president; 

J. C. Long, executive vice-president; 

H. G. Meyer, vice-president; J. C. Mcvice-president; 

Mrs. Joyce Long 

vice-president; John B. Hartnett, 

secretary; Prank J. Sottile, assistant sec- 

O. L. Long, treasui-er, and Mrs. 

Mary Ellen Long Way, assistant treasm-er. 

Mrs. Long announced that the operation 

of the Pastime Amusement Co. would remain 

the same, and that the policies and 

established by her father would 

to be followed. 

She expressed optimism about prospects 

for continued success in the operation of 

the company. 

Exterior Film Sequences 

Completed for 'Desire' 

NEW ORLEANS—The filming of exterior 

sequences has been completed for 

"Desire in the Dust" in Feliciana parishes 

in and around Clinton, Starhill, St. Francisville 

and other towns with Joan Bennett, 

Raymond Burr, Martha Hyer and 

other Hollywoodians engaged in making 

the 20th Century-Fox feature. Each days 

shooting attracted a regiment of fans, who 

hovered about members of the cast for 

autographs. 

Some of the activities of one of these 

onlookers were related by Laurraine 

Goreau, States-Item women's editor, in 

one of her C'est la Vie columns; 

"Among the avid onlookers, who rarely 

missed a day being around during the 

shooting of the film was an engaging 

9-year-old, Richard Magruder of Starhill, 

who made his presence felt. 

"Spotting Miss Bennett's French poodle 

getting clipped as it was held by her 

granddaughter in the briefest of pleated 

shorts, the ex-Orleanian son of the Adolph 

Magruders won a laugh not in the script 

with a dry, 'Looks like everyone around 

here has a Hollywood trim." Later he invited 

the young miss to visit his home. 

FST to Open New Center 

In Jacksonville Aug. 10 

allowing firmly, 'We have a mastiff but we 

aon't trim him. He has hair, just as God 

made it. That's the way we like it up here 

at Starhill.' 

It reil to Burr, the Perry Mason in the 

film, however, to climax the Case of the 

jr-recocious Kid: Burr charmed the chiluren 

of the area because he carried a 

pocketiul of nickels and treated them to 

coKes at every turn. When he offered one 

to Richard, however, the mite replied pouceiy, 

'No, thanks, but would you and the 

sheriff have one on me?' and Richard 

pulled out a fistful of change acquired 

on a recent birthday. P.S.—Burr and the 

sheriff accepted." 

New Fox Drive-In Opens 

Outside Charlotte. N. C. 

CHARLOTTE—The gala opening of the 

new Fox Drive-In on old Statesville road 

was celebrated Thursday (14i. The driver 

of each car was admitted free and many 

prizes were provided for patrons attending 

tne mtial screen program. 

The double feature opener bracketed 

Alan Ladd and Ernest Borgnine in "The 

tiadlanders" and Frank Sinatra in "Never 

Bo Few." 

Herb Taylor Assumes Post 

With Long Island Circuit 

WEST MEMPHIS, ARK.—Herb Taylor, 

former manager of the Avon Theatre, has 

accepted a position with Associated Independent 

Theatres of Long Island, N. Y. 

The Taylors, who have four childi'en, 

have moved to their new home on Long Island. 

Taylor was instrumental in organizing 

the local army reserve unit early this 

year. 

JACKSONVILLE—Louis J. Finske, president 

of Florida State Theatres, announced 

that the new Center Theatre on downtown 

Adams street will be opened on August 10 

when a renovation program, transforming 

ihe property from the old Arcade Theatre 

; t a cost of more than $100,000 is completed. 

FST district manager Mark A. DuPree 

and FST city manager Robert Heekin, 

who have been supervising the demolition 

end construction work, said that the theatre 

will have an extremely large lobby 

and an ultra modern marquee. The seating 

capacity will be dropped from more than 

1,200 seats to between 700 and 800 new 

rcclining-type seats, installed with a comfortable 

space of 40 inches between rows. 

Two former Adams street stores have 

been taken over to give additional spaciousness 

to the lobby area, and a new ladies 

lounge and restroom have been constructed 

on the ground floor. A new concessions 

complex has been planned as an integral 

part of the lobby, instead of the old concessions 

stands which were in the former 

Arcade pedestrian walkway between Adams 

and Forsyth streets. 

Martin Shearn, who joined the FST 

managerial staff last summer after many 

years of experience as a Pennsylvania 

showman, has been named to manage the 

Center. He is currently acquainting the 

townspeople, clubs, civic groups and business 

firms of south Georgia and north 

Florida communities with the fact that 

"Ben-Hur " will premiere at the Center 

August 10. 

Reopening in Belle Plaine 

BELLE PLAINE. IOWA—The King Theatre 

will be reopened this fall after a twoyear 

shutdown. Roy Mansfield, Portland, 

Ore., will manage the theatre. 

HAPPY ANNIVERSARY 

from 

(America's Finest Air Freight Service) 

AIR DISPATCH, INC. 

607 McCall Building 

Memphis, Tenn. 

Jonîacitc 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

MAXIMUM LIGHT 

Evenly Distributed j 

standard Theotre Supply Company, Greensbon 

Broadway 2-6165 

EOXOFnCE July 25, 1960 SE-1

C. 

MEMPHIS 

Jfs Cliff Wallace and NOT Cliff Wilson 

who is head of sales for Don Kay 

Enterprises in Memphis as reported in the 

July 11 issue of Boxoffice in the news 

from New Orleans. Cliff Wilson, who is 

with Paramount Gulf, New Orleans, was 

NEWS 

TRAVELS 

FAST! 

You might hear about Aunt Liz' new 

hair-do or that Bessie has o new beau, 

but such circulation of news won't compare 

with the SPEED of the word obout 

your run-down seating! Better give your 

patrons the kind of nice comfy, bright 

scats they deserve it you want compliments 

(ond income)! We can tell you 

how to get both. Call us 

Now Available 

The NE\N 

"VlNYUoam" 

\ 

I SEAT CUSHION LOJn.w.. j^.^^ I 

1 

W..t,x^»^"2.h'jrf 

MANUFACTURERS 

Fmid Rubbrr A 

Spring Cushions, back 

and sett coicrs. 

DISTRIBUTORS 

IllJhoIstefy fabrics 

ami general seating 

Mipplles. 

WRITE, WIRE OR 

PHONE ALPINE S-8459 

THEATRE SEAT SERVICE CO. 

A Division of 

NashvilK 

Tennessee 

in Memphis last week. He and Mr. Wallace 

both wanted to get it straightened out for 

the benefit of all their friends. 

Tristate Theatre Owners are planning 

their 1960 convention in a series of board 

meetings. The dates are October 4. 5 at 

Hotel Claridge here. Gordon Hutchins. Tristate 

president, and board members will 

be meeting in Memphis from time to time 

to select speakers and plan entertainment. 

. 

The Sharon (Tenn.) Theatre has closed 

.. J, Collier. Ellis. Cleveland; Miss 

Miteel Nasser. Shelby. Shelby: B. F. Jackson. 

Collier-Jackson circuit, Cleveland: 

T. A. Lloyd. 8 Drive-In. Houston, and 

1 1. W. Odom. Odom. Durant, were among 

-Mississippi exhibitors seen in town during 

the week. 

T. A. Ray, Calico, Calico Rock, was in 

town from Arkansas . . . Clayton Pantages, 

manager 

was Memphis 

for 20th-Pox at Albany, N. Y., 

From Tennessee 

a visitor . . . 

came Andy Jonas. Trenton Drive-In. Trenton: 

Robert Lax. Skyvue Drive-In, Paris, 

and Amelia Ellis. Ellis Drive-In. Millington. 

Whytc Bedford, Ford Drive-In, Hamilton. 

Ala.: Mr. and Mrs. Virgil Millwain, 

Millwain Theatre. Bardwell. Ky.. and E. S. 

Pollard. Strand. Hohenwald. Tenn., were 

in town. 

Mrs. Raymond Strong, new president of 

Better Films Council, and other new officers 

were installed at a meeting at the 

Public Library. Mrs. Dixie Blanton Wallace, 

retiring officer, presided. Other new 

officers are Mrs. Wallace, fiist vice-president: 

Mrs. Cleve Read, second vice-president: 

Mrs. L. O. Brown, recording secretary; 

Mrs. Walter Davis, treasurer, and 

Mrs. George Clarke, corresponding secretary. 

Sound Gag on U.S. Pictures 

Imposed by Cuban Reds 

MIAMI—One result of the visit of the 

Cuban Film Institute's Alfredo Guevara to 

Mexico recently has been Cuba's decision 

to ban American films on w^hich Spanish 

dialog has been dubbed, says George 

Bourke of the Miami Herald. 

Jorge Ferretis of the Mexican Film Bureau, 

has been a prime leader in the drive 

to make the ban universal in Latin- 

American countries. His latest convert is 

Argentina. A probable reason for this policy, 

from the viewpoint of Cuba's controlled 

media of communication, is that 

the democratic message of American films 

can only be half-told in the permitted 

Spanish subtitle versions because of the 

unfavorable literacy rate in Cuba's rm-al 

areas. 

Silencing of the soundtrack is in effect 

a partial gag. Puzzling aspect of the current 

drive against American pictures is 

the fact that two Mexican film biggies are 

even now in New 'York trying to arrange 

American releases of several Mexican features 

which have been dubbed with English 

.soundtracks. 

"Circus Stars," Russian made color attraction, 

is being released by Paramount. 

Xan-Can' Runaway 350 

In Memphis Opening 

MEMPHIS—"Can-Can" led the first 

run attendance parade with 350 per cent 

of average in Memphis at Crosstown Theatre. 

All first runs continued to have average 

or better attendance. 


Crosstowrv—Can-Con :20th-Fox) 350 

Molcc—The Rot Rocc fParo), 2nd wk 150 

State— Be Is Arc Ringing (MGMl, 2nd wk 100 

S;rand— The Story o« Ruth (20th-Fox), 2nd wk 100 

Palace— A Hole in tho Head (UA); 

Some Like It Hot lUA), revivals 100 

Warner— Poy or Die! ,AA) 130 

Plaza in Ennis, Tex., Is 

Remodeled for $12,000 

ENNIS. TEX.—A remodeling program 

costing around $12,000 has been completed 

at the Plaza Theatre by Manager Bob 

Scott. 

The Plaza now has a new sound system, 

new screen and new lamp houses on projectors, 

new carpeting and new' concessions 

stand, all of this equipment being secured 

tlirough the National Theatre Supply of 

Dallas. 

Scott's policy is to run a midnight show 

every Friday and a kiddies show each 

Saturday morning. He opens the theatre 

daily at 1:30 p.m. 

"I've been spending a lot of time on theatre 

front displays," said Scott, "and it 

certainly pays off." 

CONGRATULATIONS ON 40 

OF GREAT COURAGE, BEN! 

May There Be Many More 

JAY D. 

HENRY SEAMANS 

Hope, Ark. 

YEARS 

BEE AMUSEMENT CO. 

JACK D. BRAUNAGEL 

N. Little Ro

CONTACT YOUR yi/rLarLuzaru 

fnXajinatia/ULL 

C. 

^N ASTOR PICTURES 

HltLOTTE 2, N. Phone JAckson 6-8328 

j^TER PINSON 

HOWCO EXCHANGE 

CHARLES ARENDALL 

399 South Second St. 

MEMPHIS, TENN. 

]! S. Church St. 

CAPITOL RELEASING CORP. 

W. M. RICHARDSON 

164 Walton Street, N.W. 

ATLANTA 3, GEORGIA 

CAPITOL RELEASING CORP. 

R. C. PRICE 

137 Forsythe Street 

JACKSONVILLE 2, FLORIDA 

MASTERPIECE PICTURES, INC 

MAMIE DUREAU 

221 S. Liberty St. 

NEW ORLEANS 12, U.

. . Funeral 

. . . Mrs. 

. . . UA 

. . . Pearl 

. . Other 

ATLANTA 

. . . Grace 

tJeserved seats are on sale for "Can-Can" 

which opens July 29 at the Rhodes 

Theatre services were held 

. 

here Saturday 1I61 for Mrs. W. T. Murray, 

widow of W. T. Murray, once the dean of 

Atlanta theatremen who died in 1954. He 

had operated the Rialto Theatre. Before 

her retirement. Mrs. Murray was affiliated 

with the Hilan Theatre, now operated by 

Hammond, 

the Storey chain 

head of the Capitol Rclea.sinK accounting 


BETTY and AL ROOK 

Atlanta, Go. 

department, has entered a hospital for 

treatment. 

Branscome James, operator of the Royce 

at Royston. Ga.. for which the buying and 

booking is handled by Exhibitors Service. 

has entered a hospital at Anderson. S. C. 

Mack Grimes is recuperating at 

her home following surgery. Grimes is 

general manager for the Bailey circuit . . 

. 

Mrs. Juanita Belleville, partner in the 

operation of the Lakemont Drive-In, Alcoa, 

Tenn.. and Newport (Tenn.i Amusement 

Co.. has recovered from a respiratory infection. 

Mr. and Mrs. J. M. Lakeman, operators 

of the Dixie and Havala at Haleyville. Ala.. 

;ue vacationing in Montana . . . Bill Langston 

of Benton Bros., and his wife were on 

a vacation in Alabama. W. C. "Pat" Patterson. 

Crescent booker at Nashville, and 


on your 40th ANNIVERSARY 

TOM JONES AGENCY 

Film Buying and Booking with Personal 

Attention 

P. 0. Box 268 Decatur, Ga. 

Atlanta telephone DRake 8-8511 

Congrafulafions 

EDGAR L RICE 

The Herald Printer 

163 Walton St., N.W., Atlanta, Ga. 


from 

EXHIBITOR'S SERVICE COMPANY 

307 Bona Allen BIdg. Atlanta, Go. 

Allen Rainwater 

Tom Lucy 

Esther Osley 

his family were vacationing at Panama 

City. Pla. . . . Gene Skinner. Dixie Drivein 

circuit executive, returned from a business 

trip to Charlotte. Johnnie Harrell. 

Martin circuit, was back at his desk following 

a buying and booking trip to New 

Orleans. 

Mack M. Grimes, Bailey circuit general 

manager, has been appointed by Mayor 

Hartsfield to serve as a member of the 

board of examiners of motion picture 

machine operators. Grimes replaces Roy 

M. Avery, who resigned because of his 

Frances Hopkins, 

business requirements . . . 

former Republic employe, has re- 

turned to Filmrow as a secretary at Buena 

Vista. She replaces Valerie Waters, who 

was transferred to the accounting department 

after the resignation of Sarah Tingle 

salesman. Frank Lowry. and his 

wife Mary were on a vacation trip along 

the coast from Maine to Miami. 

The Navy booker from Charleston. Carmen 

Bunch, was on the Row with her assistant 

JoAnn Hanagriff . exhibitors 

seen along the Row included C. F. 

Branscome. operator of several theatres in 

Virginia and the Stardust Drive-In at 

Tallapoosa. Ga.; Mr. and Mrs. A. L. Sheppard. 

Grand and Burke. Waynesboro. Ga.: 

Walter Morris. Pike and Tower. Knoxville: 

Ted Jones. State. Bessemer. Ala.: Alton 

Odum. Harlen and Ritz. Thomaston. Ga.; 

C. A. Drake, Drake and At-Co. Pearson; 

E. A. Austin, Mountain, Stone Mountain; 

H. D. Gentry. Maloy at Jefferson City. 

Tenn.; Juanita Foree and Juanita Belleville. 

Lakemount Drive-In at Alcoa: John 

Hackney. Hub Drive-In. Covington; James 

Kimbrell. Dixie. Unadilla. and Col. John 

Peck. Rex. Sparta. Ga. 

President Jean Mullis presided at the 

first WOMPI board meeting of the new 

club year at the Variety Club Monday ill) 

following dinner. Doris Deaton and Marion 

Jones, both of United Artists, were voted 

memberships. In addition to Mrs. Mullis, 

those attending were Edythe Bryant. Lois 

Cone. Pat Brown. Mildred Bell, Tillie Shapiro, 

Nell Middleton, Irma Marshall, 

Martha Chandler, Johnnie Barnes, Bernloe 

Hinton and Polly Puckett. 

Martin circuit drive -In booker Charlie 

Karr and wife were vacationing at St. 

Petersburg. Pla. Mrs. Helene Spears, 

WOMPI past president and Georgia Theatres 

secretary, is recuperating at her home 

Moos, former Columbia booker, 

is improving daily, according to her many 

friends, from surgery early in the year. 

, 

Ekberg, Fernandel Reteam 

HOLLYWOOD—Anita Ekberg has been 

dotted by Gerd Oswald as the femme lead 

opposite Fernandel in "A Frenchman Sees 

Paris." filmization of the Art Buchwald 

yarn which the director will make in the 

fall. The trio worked together a few years 

ago in United Artists" "Paris Holiday," 

which toplined Bob Hope. 


TODDY PICTURES CO. 

Atlanta 

Ted Toddy Jimmie Robert 

SE-4 BOXOFFICE :: July 25. 1960

. , Although 

"l 

VI I A M I 

^sc jockey Rick Shaw, 22, of radio station 

WCKR. is living in a station 

wagon suspended 50 feet in the air by a 

;rane at Loew's 170th Street Theatre on 

Miami Beach. Shaw won the dubious 

lonor. and a $500 bonus, in a foot race 

»ith four other disc jockeys from WCKR 

it the theatre parking lot. The stunt was 

dreamed up by theatre manager Don 

Baker to ballyhoo the second anniversary 

jf th9 theatre. Shaw is broadcasting daily 

from 6 p.m. to midnight. Prizes will be 

iwarded persons guessing how many days 

ind hours he will stay aloft. The anniverary 

pictui-e there is the Miami-made 

novie, "The Bellboy." which also is showxig 

at the Riviera and Florida theatres. 

New employes at Wometco include Laura 

Stiggins, TV sales; Sarita Kainer. maintenance: 

Anita Weinstein, accounting; Ar- 

'nold Rosen, IBM; William Hudson, maintenance 

TV; Herman Bader, vending; 

Violet Dunne, Reala Films; Edwin Roberts, 

TV engineering; Gloria Vaclavek, WTVJ 

;ales. 

Freida Goldberg of the booking department 

for Wometco, has returned from a 

month's vacation in Mexico. Lillian Rowe 

iDf the accounting department, visited 

relatives in Tennessee; Rose Capazzi, accounting 

department at Wometco, visited 

her family in Brockton, Mass. Bill Findley, 

internal officer, who was vacationing in 

California, suffered a heart attack while 

:here and is in the Torrance Memorial Hospital 

in Torrance, Calif. 

A million-dollar budget has been allocated 

for filming a new television series, 

r'Miami Undercover," featuring Lee Bowiman 

and Rocky Graziano, which will use 

|the Eden Roc Hotel as headquarters. Aninouncement 

was made by Harry Mufson, 

^president of the Eden Roc, and Howard W. 

iKoch of Schenck-Koch Enterprises. The 

[series will be released by ZIV-Television 

to stations across the United States startjlng 

In mid-September . "Exodus" 

doesn't open until December, reserva- 

|tions for the film at Florida State's Sheri- 

,dan Theatre here and In New York, Los 

lAngeles and Chicago, the first four dates, 

now total $700,000. 

IVIiami mothers have a variety of shows 

land locations for junior any Saturday 

during the summer. Wometco has shows 

every Saturday morning with special feaitures 

and extras at the Surf, Miracle, 

|Tower, Rosetta, Center and Essex. A spejcial 

kiddy show party is held at Florida 

State's Boulevard, Paramount and Beach, 

as well as at the Coral Shores and Regent. 

Claughton has kiddy matinees at the Trail, 

t BALLANTYNE IN-CAR SPEAKERS 

^ 

CONCESSION EQUIPMENT 

I 

& SUPPLIES ! 

^JROJECTOR REBUILDING SERVICE 4 

Prompt, Courteous Serrice 'Round th» Clock 

DIXIE THEATRE SERVICE & SUPPLY CO. 

1010 North Sloppey Drive 

P.O. Box 771 A(l>any, Georgia 

Phone: HEmlock 2-2846 

Circle and Normandy. Loew's Riviera pro- 

\ides a four-hour parent-approved matiness 

every Saturday beginning at 11 a.m. 

Something new will be tried in film 

openings in the Miami-Fort Lauderdale 

area. Nine drive-ins will participate in the 

premiere of "Hercules Unchained" July 

27. Warner Brothers, which is distributing 

the picture for Joseph Levine, figures that 

a saturation showing of the picture plus 

another feature on the bill, will draw more 

money into the coffers than limited hard 

top engagements. Drive-ins participating 

included the 22nd Avenue, Turnpike, Tropicana, 

LeJeune Road, Highway Lauder- 

i 

dale, Gulfstream, Federal and Gold Coast. 

Mr. and Mrs. Craig Jenkins became parents 

of a first child, named Darrell Lyn. 

Mrs. Jenkins is on leave from Wometco's 

personnel department. 

Mervyn LeRoy Productions and Fred 

Kohlmar Productions will film "The Devil 

at 4 o'clock" for Columbia. 

A PICTURE FOR THE ENTIRE FAMILY! 

BOOKED BY TEXAS LEADING THEATRE CIRCUITS 

INTERSTATE—CONSOLIDATED—ROWLEY UNITED BORDERTOWN- 

CLAUDE EZELL THEATRES AND MANY OTHER 

INDEPENDENT DRIVE-INS. 

EL PASO 3 Drive-lns-HOUSTON 3 Drive-lns-FORT WORTH 2 1-Week Stands- 

DALLAS 2 Drive-lns-WACO-ABILENE-SAN ANTONIO 

All 

New 

Publicity 

Campaign 

Rulio Tapes 

Mats 

Special 

Circulars 

Window 

Cards 

& 

Trailers. 

FOR DATES & TERMS 

PLAYED 3 WEEKS-85 Drive-ln ATLANTA, GA. 

H. D. Gentry—Atlanta Territory Representative 

P.O. Box 324, Morristown, Tenn., Phone JU 6-0832 

2 WEEKS-Moonlight Drive-ln WILKES-BARRE 

U.S. 

CONGRATULATIONS to 

& CANADIAN DISTRIBUTOR 

ROSS FRISCO-100 BOYLSTON ST. 

BOSTON (16) MASS. 

BEN SHLYEN and BOXOFFICE 

on their 40th Anniversary 

WOMPI of ATLANTA 

BOXOFFICE July 25, 1960 SE-5

NEW ORLEANS 

fl lightning rod now graces the screen 

tower at the St. Bernard Drive-In. 

Arabi. installed after the tower was struck 

by lightning while a picture was in progress. 

The lightning burned a spot in the 

screen and stained a portion of it with 

smudge. Joe Williams, who was working at 

the concessions stand at the time, said that 

th-' show was halted to permit viewers to 

recover from the shock, then was continu?d. 

The screen was repaired the following 

day. 

George Baillio. president of Southern 

Amusements, Lake Charles, injected a 

H 

U

I 

I Coast 

I 

has 

I 

at 

I 

Are 

I 

men 

I 

I 

I 

I 

doctrination 

j 

Paramount 

j 

Cinema 

' 

. . Francis 

. . Betty 

. . The 

. . Shirley 

to spend time with his family on the Gulf 

. . . J. G. Bioggi Buying & Booking 

acquired the Spring Theatre account 

Springhill . . . Joann Roach, MGM 

cashier, was absent four days due to a 

Annabel Chestnut, formerly 

throat virus . . . 

of J. G. Broggi offices, is the new 

stenographer at Masterpiece Pictures. 

New Orleans WOMPI Busy 

With Convention Planning 

NEW ORLEANS—A complete membership 

turnout was anticipated for the closed 

WOMPI meeting Tuesday

J 

A FILMGROUP PRESENTATION 

Produced and Directed by ROGER GORMAN 

They fought for the Ultimate Prize 

PICTURE 

THIS YEAR! 

NEW 

S

I 

I who 

) 

president 

I dency 

I 

: pany 

' 

of 

I 

, secretary-treasurer 

1 ture 

j 

I 

! 

Milton 

'Cimarron 

Premiere 

Slated in Oklahoma 

HOLLYWOOD—Following huddles here 

between producer Edmund Grainger and 

Gov. J. Howard Edmundson of Oklahoma. 

a festive world premiere of Grainger's 

"Cimarron" has been scheduled for Oklahoma 

City the third week in November. 

A large group of filmland celebrities will 

take part in the gala ceremonies, which 

uill receive full cooperation by the state. 

Martin Stone Is Elected 

To ElectroVision Board 

HOLLYWOOD — Corporation 

lawyer 

Martin Stone has been elected to the board 

of directors of ElectroVision Corp., Robert 

L. Lippert, chairman, announced. Stone, 

replaces Bruce Fowler, retired, was 

of the company until 1958 

when he reorganized it into its present 

form. Edwin F. Zabel assumed the presi- 

from him early in 1959. 

General counsel for ElectroVision, Stone 

also serves as special advisor to the comon 

planning and expansion. Before 

establishing his law practice, Stone had 

been executive vice-president and director 

Monogram Precision Industries. Previously 

he had been vice-president-finance, 

and director of Houston 

Fearless Corp. 

Building Permit Is Issued 

To Daytona Beach Theatre 

DAYTONA BEACH, FLA.—A building 

permit has been issued to Bellair Plaza 

for the shopping center's new motion pictheatre 

and 11 new stores. The the- 

atre will be the fu'st one to be built here 

since the Daytona Theatre was completed 

{ 

in 1941. 

W. Pepper, developer of the mammoth 

Bellair shopping center on Highway 

AlA, had previously announced that the 

theatre would be built dm-ing the summer 

at the northwest corner of the shopping 

center. 

Donald Johnsons Purchase 

Norfolk, Neb., Theatre 

NORFOLK, NEB.—Mrs. John Adams has 

sold the Boyd Theatre to Mr. and Mrs. 

Donald Johnson of Lynch. The new owners 

of the Boyd also own and operate the 

Lynn in Lynch. 

Mrs. Adams and her husband, the late 

John Adams, bought the Boyd Theatre 

from William Bradford about 19 years ago. 

The theatre will be closed for a short 

time for redecorating before opening under 

the Johnsons' management. 

Jack Lemmon Is Signed 

For 'Try, Try Again' 

HOLLYWOOD—Jack Lemmon has been 

set to star in Robert Cohn Productions' 

"Try, Try Again" for Columbia release, 

studio head Samuel Briskin announced. 

Based on Winston Miller's original script, 

the film is to be a sophisticated comedy 

dealing with the trials and tribulations 

of a young married couple. 


Ezell Circuit Drive Winners Feted 

ft mP ( 'O^-^ - ^"^ 

Winners in the recent Claude Ezell Appreciation drive were feted by home 

office officials at a luncheon at the Sheraton-Dallas Hotel. First place winner for 

outstanding showmanship during- March, April and May was Wayne Horton, manager 

of the Sharpstown Drive-In in Houston, who received a check for $500 and 

a gold plaque. Other winners were given checks totaling $800. Standing from left 

to right are Ralph Wiest, manager, Pasadena Drive-In; Wayne Horton, Sharpstown 

in Houston; Dan Goodwin, Winkler in Houston and city manager; Sherman 

Hart, Town & Country In Abilene; Jack Veeren, Bordertown at El Paso and city 

manager; Elmer Gordon, the Hempstead Road at Houston; Herman SoUock, 

Trail in San Antonio; Conley Cox, Buckner in Dallas and city manager; Charles 

Wolf, Prince, and Tommy Long, Lackland Drive-In, both in San Antonio. Not 

shown in the picture is Jim Winter, Twin Drive-In at Fort Worth. Seated, left to 

right, are home office officials Brandon Doak, Dowlen Russell, Al Reynolds and 

Gene Finch. The contest was staged in honor of Claude Ezell, president of the 

Ezell & Associates drive-in circuit. 

Exhibitor Rally Called 

To Head Off Sooner Tax 

OKLAHOMA CITY—Every exhibitor in 

Oklahoma is being invited to attend an 

opening meeting September 12 of the 

United Theatres Owners of Oklahoma 

board, at a local place to be selected, so 

that industry sentiment will be prepared 

to head off attempts by the new legislature 

to impose new taxes on theatres 

and motion pictures. 

A prominent speaker, to be selected later, 

will give the meeting the lowdown on 

what may happen at the session which 

will convene next January. One of the 

pressing problems of the legislators will be 

to find ways to meet a $15,000,000 deficit 

in the next two years of state operation. 

All exhibitors, members or not, are 

asked to notify the UTOO headquarters 

at 706 West Grand, Oklahoma City 2, if 

they will be able to attend so an adequate 

meeting place can be selected. 

New members of the board will be elected 

by the UTOO at the session, which in 

turn will elect new officers. President 

Stonum. at the July board session, appointed 

a nominating committee as follows: 

Bill Slepka of Okemah, H. D. Cox of 

Binger. Charles Proctor of Muskogee, 

Woody Sylvester of Stillwater and Bernard 

J. McKemia jr. of Norman. This committee 

was asked to meet in the morning of 

September 12 and be ready to present its 

nominations at the full meeting. 

Exhibitors are invited to bring theiiwives 

to the September 12 conference. 

Managers of film exchanges here will 

be asked to explain current and upcoming 

releases, and bring pressbooks on the 

major ones. 

After the meeting adjourns, a new film 

will be screened. Named to arrange the 

session under Pi-esident Stonum are Claud 

Motley, Cox, Sylvester, Charles Fletcher 

and Sam Bi-unk. 

Airer Installs New Screen 

WATERBURY, CONN.—The Pine Drive- 

In has installed a new screen. 

Try Us Next Tltiw 

1317 S. Wobosh. CHICAGO 

SW-1

OKLAHOMA CITY 

Calesman Tom McKean and Paul Rice, 

Paramount, made their monthly trek 

to Dallas to check on new releases and 

arrange their cutoffs and books for the 

next few months in calling on the Oklahoma 

exhibitors . . Clint Applewhite, 

. 

Liberty at Carnegie, returned from a fourweek 

vacation trip on the west coast, and 

immediately came to Oklahoma City 

where his 14-year-old son Jerry was entered 

in the junior division of the Oklahoma 

Trapshooters Ass'n tournament. In 

the first shootoff. Jerry and Dick Lowi-y 

jr. had an identical score, each knocking 

down 82 of 100 of the clay birds. In the 

extra shootoff. Jerry won with 21 out of 

25. while his opponent could blast only 

19. The elder Applewhite said his son can 

outshoot his father any day. When they 

go bird hunting in the fall, it usually is 

Jerry who brings in the most birds per 

shot. 

Vacationing at Columbia was head 

FAST DEPENDABLE TRAILERS 

Motion Picture 

Service co. 

H«W . S«N fRANI . k,iRS» RARSM PRiS 

'GET OUR ESTIMATE 

on both little and big jobs. You get the 

most for your money from Oklahoma 

Theatre Supply." 

"Your Complete Equipment House" 

OKLAHOMA THEATRE SUPPLY CO. 

628 West Grand Oklohomo City 

booker Sam Mauldin. Buddy Benjamin, 

assistant, was burning the lights early in 

the morning and late at night to keep 

Sam's desk cleared. Usually when taking a 

vacation, one works his head off before 

leaving to see that everything is in order, 

and when returning does the very same 

thing to get caught up again. But it's 

different with Sam and Buddy. 

Exhibitors seen on Filmrow recently: 

J. E. Jones of the Sand Springs, and Earl 

Snyder. Orpheum. Apache and Bellaire. 

Tulsa: H. D. Cox. Caddo. Binger: L. A. 

White. Tech. Weatherford: Elvin B. Anderson. 

Riverside at Norman: Paul Stonum, 

Redskin and Miller, Anadarko; Woody 

Sylvester. Video city manager. Stillwater: 

Charles Fletcher, Video City manager. Ada, 

and Johnny Jones, Video partner and city 

manager, Shawnee. 

Jim Rush, who was with Video Independent 

Theatres for many years in various 

towns, is now manager of the Orpheum 

Theatre. Tulsa. This theatre is now being 

operated by Earl Snyder, who also has 

the Apache and Bellaire drive-ins there. 

Warren "Bud" Patten, who managed the 

Tulsa Downtown Theatres for many years, 

managed the Orpheum for Snyder for a 

while, but is now helping with the advertising 

and public relations for all three of 

the Snyder theatres. 

This correspondent was laid up with a 

bad case of the shingles the last few 

weeks, and while passing away the time, 

has made up one of the most complete 

theatre mailing lists of the Oklahoma City 

exchange area obtainable, and has them 

for sale at $5 each. Any one interested 

should get in touch with Sam Brunk. 3416 

North Virginia. Oklahoma City. 18. or 

phone Jackson 5-5310. 

Week of Conventions 

To Open October 24 

TORONTO—AiTangements for "the big 

Also in town were Wright Hale. Lyric and week" of conventions of major industry associations 

have been drawn up by Arch H. 

Holiday at Spearman, Tex. (Hale opened 

his new drive-in June 3 1 : 

Everett Mahaney, 

54 Drive-In. Guymon; George organizations and assistant secretary of a 

Jolley, executive secretary of two of the 

Jennings, 81 at Comanche; Seibert Worley, third group. 

Texas and Pioneer at Shamrock; Howard Jolley announced the series of meetings 

Collier. Geary: J. C. Lumpkin. Rex at would start October 24, at the King Edward 

Hotel, with the annual session of the 

Sentinel; Bill Slepka. Crystal and Jewel at 

Okemah: J. Rudolph Smith, Royal in Motion Picture Theatres Ass'n of Ontario, 

Mountain View; Elben E. Ingram, Amett; followed by a cocktail hour sponsored by 

Mr. and Mrs. V. V. McDowell, Bison at National Carbon Co. 

Buffalo and Beaver in Beaver: Frank Delegates to the annual meeting on 

Henry, Caddo at Anadarko: L. E. "Pal" Tuesday the 25th. of the National Committee 

of Motion Picture Exhibitors Ass'ns of 

Brewer. Royal and Brewer's at Pauls Valley; 

O. L. Smith. Alamo and Longhorn Canada, will be guests of Adfilms, Ltd., at 

in Marlow, and W. T. Kerr, Arbuckle at a special luncheon. It is expected that the 

Davis. 

Variety Tent of Ontario will host a dinner 

meeting that night. 

Up from Dallas were Eddy Erickson, 

The two-day convention of the Motion 

Frontier Theatres, booking for the K. Lee 

Picture Industry Council of Canada will 

Williams circuit, and Fred Biersdorf. DCA. 

open Wednesday morning i26). The officers 

and members will attend a luncheon 

calling on bookers, theatre owners and 

Video officials . . . Branch managers in 

sponsored by the Canadian Motion Picture 

Tulsa recently included Dewey Gibbs, Columbia; 

Charles Hudgens, Universal, and 

Distributors Ass'n. The luncheon host for 

the second day will be General Sound and 

Harry McKenna, Screen Guild. 

Theatre Equipment. 

The annual award dinner and dance of 

the Canadian Picture Pioneers is scheduled 

for Wednesday evening when the Canadian 

Pictuie Pioneer of the Year and industry 

figures who have also made worthy 

contributions of service will be honored. 

Jolley was to announce later the speaker 

for the annual luncheon of the Ontario 

Theatres Ass'n, which representatives of 

all branches of the industry can attend. 

Last year's luncheon attendance exceeded 

senefinB 

2 yeors for $5 

' 

D vcar tor S3 U 3 years for S7 

D Remittance Enclosed Lj Send Invoice 

THEATRE 

STREET ADDRESS.. 

TOWN ZONE 

; 

NAME 

STATE.. 

POSITION 

lliaillllW THE NATIONAL FILM WEEKLY 52 issues a year 

825 Von Brunt Blvd., Kansas City 24, Mo. 

400 

Ȯn the Saturday of convention week, 

the delegates from all parts of Canada will 

be able to take in the football attraction. 

Cinerama to Houston 

NEW YORK — The Rivoli Theatre, 

Houston, will open August 25 with "This 

Is Cinerama." The an-angements have just 

been completed by B. G. Kranze, vicepresident 

of Cinerama, Inc.. and Salah M. 

Hassanein, president of Skouras Theatres. 

The opening will be a benefit. 

Pacts A. B. Guthrie Jr. 

HOLLYWOOD—Columbia has signed A. 

B. Guthrie jr. to screenplay "Bent's Port" 

for producer Jerry Bresler. 

SW-2 

BOXOFFICE July 25. I960

: by 

f£V3^^ Dl^lOH^ JU« 23 PU \2 

2lv8P 

?£»« 25 

KDEV.PHU tBT= 

\ 

HEtSf^P^^ Prions 6BEM »^^ ./^Sf Ji^jIM —^T 


terryMOOREdebraPAGET starring ii 

must I 

The true story of a girl on death row! 

die? 

^.^ 

^ 

f^^-ar- 

They said 

she was 

guilty 

as sin... 

the naked 

shameful 

life of a 

"GOOD 

TIME 

GIRL" 

nrnT CDCrn 

.DLIX I mtLU 

Directed by 

ROYDELRUTH 

Screenplay by 

GEORGE WATERS and RICHARD BERNSTEIN 

Executive Producer 

RICHARD B, OUCKEn 

RICHARD BERNSTEIN A VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN INTERNATIONAL PICTURE 

CONTACT YOUR Ji/?iMJiazaji^ 

EMPIRE PICTURES 

BOB O'DONNELL 

DON GRIERSON 

412 S. Harwood St DALLAS 1, TEXAS 

fntawiatlo/iaL EXCHANGE 

SCREEN GUILD PRODUCTIONS 

LOIS SCOTT 

H. E. McKENNA 

708 West Grand Avenue OKLAHOMA CITY 2, OKLA.

. . Paul 

With 

DALLAS 

fên like to laugh at women and tease 

them about bragging about their chlldn 

n but from the smoke-screen on Filmrow, 

it would be a toss-up as to who does 

the most bragging. Gerry Haile. Paramount 

South Texas salesman, was overcome with 

mixed emotions, jo.v. shock and fatherly 

pride, for he could boast of twin girls 

born Thursday morning. Roy Moore from 

the State in Pittsburg was just as happily 

passing out "It's a Boy" cigars in honor of 

Roy Moore in. 

Filmrow was glad to see Lew Waid, formerly 

with Cameo Pictures, visiting on 

the Row Monday, after a short visit with 

relatives in Oklahoma. Connie Dreher was 

also heard from again. He. too. was with 

Cameo at the time the office closed. He 

is now working for Mrs. Sonney at Big D 

Pictures. 

B. A. Dobbs. head shipper for Paramount, 

was dismissed from the hospital 


and 

To Ben Shylen 

BOXOFFICE on 

40 YEARS OF OUTSTANDING 

SERVICE 

Sack :\musrnient 

Operators ol the 

CORONET 

Enlerprisos 

THEATRE 

Pioneer Artfilm Thcotre in Dallas 

where he had been a patient since his 

recent heart attack. He is recuperating 

nicely at home . Rice and Tom 

McKean. Paramount salesmen handling 

the Oklahoma theatres, were here working 

with the local office before making their 

trips back into the territory. 

Kathleen Macon of the Kiest Drive-In 

entered Methodist Hospital for surgery. 

She hopes this operation will get her 

ready for her long-planned trip to Toronto 

to the WOMPI convention. Her husband 

bought a new car. ready to give her 

a change of scenery after so many trips to 

the hospital. 

Visitors on the Row were: Robert Pry, 

Rose Garden Drive-In. Tyler: Buddy Bass, 

Athens: Roy Moore. State, Pittsburg: K. 

C. Lybrand jr.. Majestic, Wills Point: Jack 

Arthur, Majestic. Stephenville; C. E. 

Campbell. Trail Drive-In. Bowie: Clinton 

Bailey. Chief Drive-In. Nocona: Roy Nelson, 

Plaza, Kaufman, and Wayne Chipman, 

Sunset, Temple. 

Norm Levinson, general manager of 

Trans-Texas Theatres, is vacationing in 

New Haven and Hartford, Conn. Levinson 

started his theatre career 20 years ago 

as an usher for Lou Cohen, manager of 

L08ws in Hartford. Levinson expects to 

spend a few days in New York before returning 

to Dallas August 1 . . . These 

Trans-Texas theatre managers are certainly 

working the tried and true Barnum 

showmanship to attract attention to the 

theatre and bring in patrons. Gene Welch 

and his assistant. Bob Lynch, of the local 

Capri, hanged a dummy dressed as Dracula 

from the marquee. The results were two 

newspaper breaks, comments on the television 

stations and thousands of street 

viewers. Edward Podolnik, president of 

Trans-Texas, is thoroughly convinced the 

day of putting up a one-sheet, opening the 

boxoffice and dragging in the money is a 

WE ARE PROUD TO JOIN IN THE 

40TH ANNIVERSARY CELEBRATION 

of 

BEN SHLYEN 

and 

BOXOFFICE 

Best Wishes For Many More Years of Success 

TEXAS DRIVE-IN THEATRE 

OWNERS ASSOCIATION 

thing of the past; good, down-to-earth 

public appeal advertising and originality 

are needed to compete with today's trend. 

It can be done, as show'n by the fine work 

of Gene Welch and Bob Lynch, in their 

campaign on "Brides of Dracula." 

Al Wolf, exhibitor, distributor and salesman 

of long standing, is back in Dallas 

and we will bring you complete coverage 

on his latest endeavors in next week's 

Boxoffice. 

Dallas Tent Salutes 

Wallace Walthall 

DALLAS—More than 300 barkers, 

wives 

and guests attended the special party Saturday 

night '161 at the Variety Club of 

Dallas honoring that "Grand Old Guy." 

Wallace Walthall, who was one of the 

charter members of the tent 25 years ago 

and has served continuously as heart committee 

chairman ever since. 

Chief Barker Phil Isley called upon Past 

International Chief Barker John Rowley 

to present the gifts and beautiful plaque 

to Walthall. The plaque expressed gratitude 

from the barkers for the great and 

continuous devotion of Walthall over the 

years to the heart work of the club. Also 

present for the ceremonies were past chief 

barkers Clyde Rembert and C. A. Dolscn. 

In the course of the presentation some 

humorous and interesting stories from the 

past were recalled. Phil Isley summed up 

the occasion by stating: "This whole occasion 

truly typifies the real "Heart of 

" 

Show Business.' deep feeling in his 

voice. Walthall responded: "I am inordinately 

proud of my affiliation and association 

with you barkers. Tremendously 

proud of your assurance that I have been 

a factor, modest perhaps, in promoting 

Variety's expansion for all worthy causes 

of charity and hospitality. Grateful for 

the scores of contacts it privileged me to 

make, out of which have grown a host of 

good friends." 

Other show people introduced from the 

floor were Ed Rowley, United Theatres; H. 

J, Griffith, president, Frontier Theatres; 

Alfred Sack, Sack Amusement Co., and 

Sol Sachs. 

Highlight of the evening was the halfhour 

musical version of "This Is Your 

Life, Wally," with commentary by barker 

Johnny Hicks. The story culminated with 

his more than 35 years with National 

Screen Service, for which he is still home 

office representative. 

Telephone calls and personal congratulations 

flooded Walthall's office. In addition 

he received telegrams of good wishes 

from Paul Short, National Screen Service: 

Mr. and Mrs. Morris Lowenstein, 

Oklahoma City: Joe H. Bryant, president. 

Brant Radio and TV. Lubbock: Hiram 

Parks. Lubbock: past Chief Barker Edwin 

Tobolowsky and William W. Lewis, Columbia 

Pictures,

I 

DURANGO, 

i 

Theatre. 

I 

A 

, 

George 

. 

. 

I 

Fall World Premiere EL PASO 

For Roosevelt Film 

HOLLYWOOD—The world premiere of 

i"Sunrise at Campobello," written and produced 

for Warner Bros, by Dore Schary, 

will be held September 28 at the RKO- 

Palace Theatre on a reserved-seat basis. 

Four other reserved-seat engagements 

follow immediately at the Beverly Theatre, 

Beverly Hills, September 30; Gary, 

Boston, October 5; Uptown, Washington, 

D. C, October 6, and the Marina in San 

'Francisco, October 6. 

Directed by Vincent J. Donehue, the 

picture stars Ralph Bellamy as Franklin 

D. Roosevelt and Greer Garson as Eleanor 

Roosevelt. 

$30,000 Remodeling Plan 

At Durango, Colo., Kiva 

COLO.—A $30,000 remodelling 

program is under way at the Kiva 

Extensive changes are being 

'made in the front, including placing of 

Ithe boxoffice inside the front doors. The 

lobby will be paneled in African mahogany, 

ithe theatre completely recarpeted and new 

lights installed. 

new, larger screen will be placed on 

;the stage and the projection equipment 

improved. 

Hyde, manager, is supervising the 

improvements. 

THANKS. BEN 

LET'S HAVE ANOTHER 

40 YEARS OF 

PULSE AT THE 

BOXOFFICE 

DALLAS, 

TEXAS 

EARL PODOLNICK 

NORM LEVINSON 

JAMES BRASSELL 

JOE LEWANDOS 

Hn early morning fire Uli destroyed I he 

screen and other Installat'ons at th-^ 

North Loop Drive-In. L. R. Dollison, president 

of Dollison Theatres of Santa Fe, 

owner, estimated the loss at close to $15,- 

000. City firemen said vandals could have 

been responsible. The blaze started in a 

storage area beneath the screen. Paint 

buckets had been stored in the tower, but 

no painting had been done recently because 

of rainy weather. A remodeling was 

in process. The theatre office, also beneath 

the screen, was ruined by the fire. 

Firemen salvaged several bags of money, 

although some of the bills were badly 

scorched. Rebuilding has already been 

started, but a new city building code recently 

enacted demands that steel be used, 

rather than specially treated telephone 

poles. This will require more time, and 

additional expense. 

"Little Joe" Birdwell, El Paso Theatre 

Equipment Co., reports he has 33 service 

accounts in Arizona, in addition to those 

in Texas, New Mexico and Mexico. He 

still finds time to be secretary of Local 

153 and to work opposite Charlie Ellis as 

projectionist at Interstate's Pershing Theatre. 

Film damage continues to be a mounting 

problem for projectionists in this area 

with many factors encountered in this 

section. The long haul from Dallas to El 

Paso, a distance of 612 miles, makes it 

necessary to circuit prints in ever-somany 

situations. Local projectionists have 

noted reel binder inspection seals a month 

in arrears, resulting, finally, in poor projection 

qualities such as torn, or no Academy 

leaders: poorly made and bound-tocome-apart 

splices, all kinds of cue marks, 

etc. Theatre owners and managers, especially 

in small towns and medium-sized 

cities, often employ inexperienced projection 

room personnel, resulting in careless 

handling of film and improper maintenance 

of equipment. The city of El Paso 

requires that boothmen secure a city license, 

renewable every February. While It 

doesn't guarantee absolute perfection, It 

does separate the men from the boys. 

Conrad N. "Nicky" Hilton jr.. first 

husband of Elizabeth Taylor, attended a 

meeting of directors of the El Paso National 

Bank. The 34-year-old Hilton is also 

vice-president of the Hilton inn division, 

one of which is located in El Paso . 

C. C. "Speed" Hoover, a vice-president 

of Modern Sales & Service. Dallas, was a 

recent caller . . . Bert Johnson, refrigeration 

and maintenance engineer for El 

Paso's theatres, has recovered from surgery, 

and after recuperation at home has 

returned to the theatre scene. 

Al O. Yonge, business representative of 

Local 153. will attend the 45th annual 

convention in Chicago of the lATSE in 

August . . . Eddie Nesom jr., projectionist 

at the Claude Ezell circuit's Bordertown, 

was on vacation . . . Bill T. Bohling, manager 

at the Ellanay, returned to the hospital 

for a few days for a complete checkup. 

Dave G. Schutt was discharged from the 

Army July 8. Stationed at nearby Fort 

Bliss, he served as an electronics engineer. 

Together with several other young 

servicemen, Dave was instrumental in the 

restoration of Interstate's Plaza Theatre 

Wurlitzer organ and served as the Plaza 

organist. Dave returned to his home in 

San Francisco. Don Shearer has been 

named as replacement organist at the 

Plaza. He hails from Rochester, Minn., 

and has a job at Providence Memorial 

Hospital as purchasing agent. 

Our deepest respect 

and great appreciation 

to 

Mr. BEN SHLYEN 

who has served our industry 

so long and so well. 

CLAUDE EZELL 

& ASSOCIATES 

2031 Jackson Street 

Dallas, Texas 

Rebuilt Simplex E-7 Mechanism's 

Bargain Prices— Also Trade In Your 

Old Heads. What Do You Have? 

Cost Is Less Than Repairs to Yours 

No' Side Wea've'wTth"E-7''-"6ne Shot 

Oiling-Hollywood Gates-More Light 

Lou Walters Projector Repair Service 

8140 Hunnicut Rd., Dallas 28, Texas 

Southwestern Theatre Equipment Co., Inc. 

Your Complete Equipment and Supply House 

CENTURY — RCA — ASHCRAFT 

CApitol 2-9906 

P. O. Box 21*2 

1618 Austi 

Houston 1, T«x« 

"We Appreciota Your Business" 

LOXOFFICE July 25, 1960 SW-5

• 

justed, 

that 

. . The 

Variefy Club of Dallas Buys Site 

For Clinic for Blind Children 

Chief Barker Phil Isley. center, points to the map location where the Dallas 

Variety Club Foundation will erect a new building for the Dallas Services for 

Blind Children. Shown at left is Alfred N. Sack, who, with his wife, is cofounder 

of the social service agency. Mrs. Sack is honorary life president. James 

O. Cherry, right, is president of the Variety Club Foundation. 

DALLAS—The Variety Club Foundation 

has purchased a site at Cole and Blackburn 

streets where the club plans to erect 

a new home for the Dallas Services for 

Blind Children. 

Phil Isley. chief barker, said the Variety 

Club Foundation will spend $60,000 

on the building and grounds which will 

house offices for the director, classrooms 

for smaller blind children, workrooms for 

preparing books in Braille, and space in 

which to teach mobility, as well as provide 

car parking space for numerous volunteer 

workers. 

Frank Aydelotte Was 

Democratic Delegate 

FORT COLLINS, COLO.—Among exhibitors 

active in politics and community life 

is Frank Aydelotte of 

Fort Collins, Colo. He 

was a delegate to the 

National Democratic 

convention at Los 

Angeles and although 

he has just gotten off 

the city council as assistant 

mayor, he is 

now campaigning for 

election as Larimer 

County Commissioner 

on the Democratic 

ticket. And he operates 

the Aggie The- 

Frank Aydelotte 

atre in this college town north of Denver. 

He built the theatre in 1953 because the 

Trail, which he had been operating, was 

too small for his growing business. 

Aydelotte expressed himself freely on 

business conditions because he thinks independent 

exhibitors like himself are being 

slowly forced out of business. 

"Any picture of importance now is 50 

or 60 per cent—which it never earns," he 

commented crimly. "And when It is ad- 

it is only five to 15 per cent above 

what it earns on scale, 

"However, good pictures will still do 

Alfred N. Sack, president of Sack 

Amusement Enterprises and owner of the 

Coronet Theatre in Dallas, is a director 

of the present organization, which he and 

his wife founded 11 years ago. The Dallas 

School for Blind Children was operated in 

their home the fii-st year. The service 

agency is now working with 156 blind 

children. 

James O. Cherry, past chief barker, is 

president of the Variety Club Foundation. 

The new building will be named for and 

dedicated to the late R. J. O'Donnell, 

founder of the Dallas Variety Club. 

business if properly exploited with oldtime 

showmanship. I get more gross with 

my theatre than in any comparable situation 

because I'm one of the few old-time 

showmen left around here. And I've taken 

BoxoFFicE for 30 years. It's my favorite of 

the trade journals—In fact, It's my business 

Bible." 

Aydelotte started in theatre work 30 

years ago as an usher for H. J. Griffith 

in Chickasha. Okla. He was able to continue 

his theatre activity while serving in 

World War II from 1944 to 1946 and had 

previously operated a booking agency out 

of Oklahoma City as well as three theatres 

in northern Oklahoma, among which was 

the Royal at Tulsa. 

In 1947 he came to Fort Collins and 

took over the Trail, but closed it when he 

opened the Aggie in 1954 and the Trail 

was remodeled for business use. Frank is 

married and has two children, a son 

Robert, 22, who is a junior at Colorado 

State University in Fort Collins and a 16- 

year-old-daughter, Ann, who is a junior 

in high school. Mrs. Aydelotte and Robert 

used to help in the theatre work but Ann 

always seems to have too many school activities 

and other social life, her dad said 

indulgently. 

Sigrid Maier will make her screen debut 

in Hal Wallis" "G.I. Blues." a Paramount 

release. 

Harling Again Urges 

Ail-Out Pay TV Fighl 

OCEAN CITY, MD.—Philip F. Harling 

carried his anti-pay TV ci-usade to Maryland 

exhibitors recently and warned 

that if the medium were given a broad 

scale test in this country, thousands of 

theatres would be put out of business before 

toll TV was proved uneconomical. 

The chairman of the Joint Committee 

Against Pay TV told the Maryland Theatre 

Owners Ass'n convention here Wednesday 

1 29 1 exhibitors must start ringing 

doorbells, writing letters to legislators and 

getting support of all types of organizations 

in order to combat the threat to 

theatres. He said that the fate of pay TV 

rested in the hands of the Interstate and 

Foreign Commerce Committee of the 

House, of which Arkansas Representative 

Oren Hams is the chairman. This committee, 

he said, "is the root, the source, the 

fountain and the salvation of the motion 

picture industry." Harling said the committee 

had lent a willing and sympathetic 

ear to exhibition's problems and that it 

saw eye to eye with exhibitors that "pay 

TV is not in the public interest." 

Harling claimed that if it had not been 

for exhibition's efforts, pay TV would be 

established in the United States today. 

That is why Paramount took its Telemeter 

experiment across the border to Canada. 

he said. 

The Zenith -RKO general test earmarked 

for Hartford, Conn., will cost 

$40,000,000, Harling said, but that doesn't 

insure its success. Pay TV is not inevitable, 

as some proponents claim, he added, stating 

that "with our proper diligent and 

sincere efforts, pay TV will never become 

a success and we will continue to have 

a very fine motion picture industry." 

Detroit Critic Berates 

Jacobellis Penalty 

DETROIT— "If there is a need for censorship. 

It should begin at the source of 

whatever is objectionable," declared Helen 

Bower, film critic of the Detroit Free Press, 

in criticizing the prosecution of Nlco 

Jacobellis for screening "The Lovers" in 

Cleveland. She contends the punishment is 

excessive; "That a man could face possible 

deportation to Italy for having obeyed his 

employers is incredible possible 

. 

five-year sentence and $2,500 fine seems 

out of all proportion." 

She noted that the same film played the 

Trans-Lux Krim Theatre here, and "presumably 

the citizens of Detroit were no 

better and no worse for its having tarried 

in our midst." 

"Producers of motion pictures should 

be made to understand that certain elements 

must not be stressed for the sake of 

sensationalism alone," she wrote. "At the 

same time moviemakers must be permitted 

some latitude in choosing themes with 

genuine maturity." 

Add 4 to Producers Guild 

HOLLYWOOD—Robert L. 

Lippert, Ross 

Hunter. Jack Rose and Philip Barry jr. 

have been added to the roster of the Screen 

Producers Guild, making a total membership 

of 173. 

SW-G BOXOFHCE July 25, 1960

' 

' 

Christi 

, 

en 

! remodel 

. Egon 

I . . . Alberto 

I 

engaged 

I soon 

I 

were 

I 

Fiesta 

' 

Hawkins 

i been 

I 

years 

[ 

Star 

I 

I 

I 

ToTimy Hawkins now is driving the 

Express Delivery tnack. He has 

in the film sei-vice for a number of 

and is well-known all over the Lone 

State . A. Wolfe, Prince 

Theatre manager, and Tommy Long, ditto 

at the Lackland Drive-In, were among the 

ten top winners in a statewide showman- 

contest conducted by Claude Ezell & 

Associates, operator of Bordertown The- 

j 

ship 

I 

. . Here 

. . Also 

. . Charles 

SAN ANTONIO 

Tn a recent bowling tournament held at 

the Woodlawn Lanes, Al Moursand of 

Cinema Art scored 225-563, while Kathi-yn 

Krueger of Interstate chalked up 167-465 

Klein of the Columbia home office. 

New York, was at the local office 

several days . in town were Dorothy 

K. Sonney, Sonney Enterprises, Dallas: 

Stout Jackson, Jackson Roadshows, 

Robstown, and Oscar Narvaez, Towner 

Twin Drive-In, Santone. 

> new drive-in theatre at Falfurrias is 

Hearing completion. It is owned by Senor 

Soliz, formerly of Corpus Christi . . . Fernando 

J. Obledo, Columbia office manager, 

was on a business trip to Corpus 

. . . Stowers Furniture Co. has takover 

the closed State Theatre and will 

it into part of the store. 

Clara Cadena, head of the Clasa-Mohme 

poster department, was spending her vacation 

in Houston and New Orleans . . . 

Alfred Pawleck, operator of the Midway 

Drive-In at Karnes City who was in booking, 

reported he is building a bowling alley. 

terrey . . . 

I 

. 

I-mcio Torres, manager of the Alameda 

Theatre, was in a hospital for a checkup 

Sada, of the Azteca Films col- 

I lection department, vacationed in Mon- 

Nelly Martinez, Azteca clerk, is 

to be married to a local doctor 

to book Mexican pictures 

Sylvan K. Barry, El Capitan and 

drive-ins, San Antonio, and Mateo 

> Vela, the Rey, Galveston, and Maya Theatre, 

Houston. 

Bernie Menschell Discount 

Is Increased to 50 Cents 

HARTFORD—Bemie Menschell, chief 

executive officer of the Outdoor Theatre 

Corp., who put a discount ticket plan into 

effect for Monday and Tuesday nights at 

the Manchester Drive-In, Bolton Notch, 

and Pike Drive-In, Newington, a month 

ago, has increased amount of discount 

from 25 cents to 50 cents. 

The tickets are distributed through all 

metropolitan Hartford A&P Supermarkets. 

Both theatres' adult admission is 75 cents: 

hence a patron on Monday and Tuesday 

pays only 25 cents. 

Menschell cited lag:ging Monday night 

business, in particular, as reason for the 

discount amount boost. 

atres. 

Best Rating for 'Ruth' 

HOLLYWOOD — Twentieth Century- 

Fox's "The Story of Ruth" was unanimously 

voted the best picture of the month 

for July by the members of the Hollywood 

Foreign Press Ass'n. 

CHIEF WOMPIS—New officers of the WOMPI club of DaUas were installed 

at the impressive clubrooms of the Variety Tent of Dallas. A surprise guest was 

Peter Palmer, star of "Li'l Abner." Thelma Jo Bailey, retiring president, presented 

awards to Alta Mae Roberts, who devoted more than 300 hours of volunteer hospital 

service, and Virginia Elliott, for bringing in the most new members. Left to 

right, back row: Marie Russey, treasurer, Thelma Jo Bailey, Loree Butler, Shirley 

Sembritzky (standing in for Grace Folsom), Rosa Browning, Etta Sims, Juanita 

White, and Lorena Cullimore, all directors. Front row: Sue Benningfield, recording 

secretary ; Rosemary White, first vice-president; Marie Powers, president; Virginia 

Elliott, second vice-president, and Florence Lowery, corresponding secretary. 

Werba Directs Publicity 

For Samuel Bronston 

' 

NEW YORK—Hank Werba has been appointed 

publicity director for Samuel 

Bronston Productions and will headquarter 

in Madrid during the company's shooting 

of five pictures, it was announced by Robert 

S. Taplinger Associatss, public relations 

and advertising representative. 

Bronston currently has "King of Kings" 

in production for MGM release. Thomas 

Carlile is unit publicity director and Kenneth 

Sylvia is publicity writer. Franklyn 

Phillips will coordinate still photo editing 

and magazine contact. He was formerly 

with Warner Bros, in that capacity. 

Bronston will follow "King of Kings" 

with "El Cid," story of the exploits of 

Spain's romantic warrior. 

$546,100 Distributed 

HOLLYWOOD—Checks amounting to 

$546,100 were mailed by the Motion Picture 

Permanent Charities in the regular 

midyear disbursement of funds to beneficiaries. 

The largest of the 22 agencies 

served by MPPC are the Community 

Chests of Los Angeles, Glendale, Burbank 

and Santa Monica, which received $357,- 

505, and the Red Cross chapters of the 

same areas, which received $99,486. Under 

campaign chairman Sidney P. Solow, 

MPPC raised $1,148,821 from 23,673 film 

industry workers in the past year. 

New Screens for Windsor 

TORONTO—Famous Players Canadian 

Corp. plans to install new screens in two 

of its four theatres at Windsor, where E. 

C. Lamoureux is district manager. The 

Capitol will have a Walker H. I. screen 

measuring 46x20 feet while the new 

Walker screen in the Park will measui-e 

29x16. The other Windsor units are the 

Palace and Tivoli. 

Montreal Festival 

Holds High Status 

MONTREAL—The film festival which 

will be held at Loew's Theatre August 12- 

16 will enjoy the status of international 

approval. 

The International Federation of Film 

Producers Ass'n meeting at Cannes, France, 

in May formally voted approval of the 

local event, insuring that high standards 

will be met. 

Norman McLaren of the National Film 

Board and internationally known film producer 

will act as honorary chairman of 

the local festival, while Pierre Juneau, executive 

director of the National Film 

Board, has been appointed chairman of 

the festival committee. 

All films to be presented during the 

festival will be stored in National Film 

Board's film vaults. 

The latest film of Akira Kurosawa, "The 

Hidden Fortress" will be presented. In 

1951, Kurosawa's Rashomon was awarded 

the grand prize at the Venice International 

Film Festival. "The Seven Samurai," 

another of Kurosawa's 18 films, was 

also a success throughout the world. "The 

Hidden Fortress. " Kurosawa's first attempt 

at Cinemascope, is the last of the Samurai 

trilogy. 

Meriden, Conn., Palace 

Shuttered for Summer 

HARTFORD—Loew's Theatres has shuttered 

the first-run Palace. Meriden, for 

the summer. 

At the same time, Tony Masella. manager 

of the theatre since 1950 and an 

employe of the circuit for 26 years, has 

resigned to join the Meriden sales staff of 

the John Hancock Mutual Life Insurance 

company. 

BOXOFFICE July 25, 1960 SW-7

WHAT HAPPENS 

WHEN A NATION 

SPENDS MORE 

ON GAMBLING 

THAN IT SPENDS FOR 

HIGHER EDUCATION ? 

If you can find any Romans around, ask them. They lived 

pretty high on the hog in their day. That is, until some 

serious-minded neighbors from up North moved in. The 

rest is ancient history. 

You'd think their fate would have taught us a lesson. 

Yet today we Americans spend twenty billion dollars a 

year for legalized gambling, while we spend a niggardly 

four-and-a-half billion for higher education. Think of 

it! 

Over four times as much! We also spend six-and-ahalf 

billion dollars a year for tobacco, nine billion dollars 

for alcoholic beverages, and billions more on other 

non-essentials. 

Can't we read the handwriting on the wall? 

Our very survival depends on the ability of our colleges 

and universities to continue to turn out thinking men 

and women. Yet today many of these fine institutions are 

hard put to make ends meet. Faculty salaries, generally, 

are so low that qualified teachers are leaving the campus 

in alarming numbers for better-paying jobs elsewhere. 

In the face of this frightening trend, experts estimate 

that by 1970 college applications will have doubled. 

If we are to keep our place among the leading nations of 

the world, we must do something about this grim situation 

before it is too late. The tuition usually paid by a 

college student covers less than half the actual cost of 

his education. The balance must somehow be made up 

by the institution. To meet this deficit even the most 

heavily endowed colleges and universities have to depend 

upon the generosity of alumni and public spirited 

citizens. In other words, they depend upon i/nu. 

For the sake of our country and our children, won't you 

do your part? Support the college of your choice today. 

Help it to prepare to meet the challenge of tomorrow. The 

rewards will be greater than you think. 

It's important for you to know what the impending college crisis 

means to you. Write for a free booklet to HIGHER EDUCATION, 

Box 36, Times Square Station, New York 36, New York. 

Sponsored as a public service 

in co-operation with The Council for Financial Aid to Education 

OHCR COUCATION 

SW-8 

Through the Courtesy of 

BOXOFFICE 

BOXOFFICE :: July 25, 1960

• 

'Bells 

I 

I 

OMAHA—The 

I 

pace 

[ 

"Bells 

I 

I 

and 

' 

, 

named 

I 

Don 

I 

ager 

^ 

MINNEAPOLIS—Jerald 

I 

i 

I 

— 

— 

— 

'Bellboy' Entry at 250 

Adds a Mill City Hit 

MINNEAPOLIS— "The Bellboy," which 

opened at the Gopher Theatre, made the 

best showhig among the new offerings with 

a rating of 250 per cent. Also rating 250 

per cent was "Pollyanna" in its second 

week at the St. Louis Park Theatre. "Ben- 

' 

Hur, in its 21st week at the Academy, had 

another big 700 week. 


Academy Ben-Hur (MGM), 21st wk 700 

Century—Can-Can (20th-Fox), 5th wk 100 

Gopher—The Bellboy (Para) 250 

Ice Polacc (WB), 3rd wk 60 

Lyric 

Orpheum—Hannibal (WB) 1 50 

Pan—The Rat Roce (Para), 3rd wk 125 

St. Louis Park- Pollyonna (BV), 2nd wk 250 

State Bells Are Ringing (MGM), 3rd wk 60 

Uptown Expresso Bongo (Cont'l), 4tti wk 80 

Westgate Oscor Wilde (Four City), 2nd 00 

wk. . . 1 

World The Aportment (UA), 2nd wk 200 

Holdovar Programs Draw- 

Very Well in Milwaukee 

MILWAUKEE—"Ben-Hur" in Its 13th 

week at the Strand still was packing 'em 

in and maintaining the 300 mark. This is 

due in no small part, however, to excellent 

promotion and alertness on the part of 

Miss Estelle Steinbach, managing director. 

At the Wisconsin, "The Apartment" did 

200. Business in general was good here. 

Poloce stop! Look! and Lough! (Col); The 

Electronic Monster (Col) 90 

Bells Are Ringing (MGM), 2nd wk...l25 

Riverside 

Strand Ben-Hur (MGM), 13th wk 300 

Towne Portroit in Block (U-l), 2nd 150 

wk 

Warnei' Hercules Unchained (WB); Stranglers 

of Bombay (Col), 2nd wk 105 

Wisconsin The Apartment (UA), 2nd wk 200 

Are Ringing' Has 

Good Omaha Welcome 

State Theatre set the 

last week with rousing receipts for 

Are Ringing." Also showing strong 

was "The Rat Race" in its second week at 

the Orpheum. 

Cooper—Ben-Hur (MGM), 22nd wk 1 20 

Dundee Bobbikins (20th-Fox) 90 

Omoho The Greatest Show on Eorth (Para), 

reissue 85 

Orpheum The Rot Race (Para), 2nd wk 100 

State Bells Are Ringing (MGM) 1 50 

Four Personnel Changes 

By Minnesota Circuit 

MINNEAPOLIS—In a revision of personnel 

by Minnesota Amusement Co., Charles 

Zinn, formerly northern district manager, 

is the new city manager in Minneapolis 

manager of the State Theatre here. 

He replaces Tommy Martin, who has been 

manager of the Paramount in St. 

Paul. 

, 

Alexander, formerly manager of 

the Paramount, has been named manof 

the Riviera Theatre, St. Paul. He 

replaces Arlo Van Sickle who becomes 

liouse manager of the Paramount, St. Paul. 

iNew Ed Linder Assistant 

Engevik, forimerly 

with Ted Mann's theatres in St. 

Paul, has been appointed assistant mana- 

|ger at the Gopher Theatre by Ed Linder, 

Gopher manager. Engevik replaces Virgil 

iMannie, who resigned the first week in 

July. 

I 

Installs Air Conditioning 

PORTLAND, ME.—The Empire Theatre 

has a new air conditioning system. 

Ben Marcus, Now With 40 Theatres, 

Celebrates Opening His First One 

RIPON, WIS.—Twenty-five years ago, 

Ben Marcus opened his first motion picture 

theatre in a vacated department 

store and named it the Campus. Saturday 

the 9th, Marcus and his theatres, which 

now number around 40, wound up a weeklong 

celebration of the silver anniversary 

of the opening at the Campus. 

Competing for the title of Wisconsin 

Movie Queen were girls from 16 of the 

cities in which Marcus has theatres. 

Business firms of Ripon displayed their 

street flags in honor of the occasion. The 

parade of movie queens led right up to the 

Campus Theatre, where following the 

crowning of the queen, a world premiere 

of "From the Terrace" was shown. Tickets 

sold for $1 each, with all proceeds tamed 

over to the Ripon Community Chest. 

The newly crowned queen won an allexpense 

two-week trip to Hollywood, with 

$250 expense money added. In addition, 

she is to be given a motion picture screen 

test by a major studio, a $200 wardi-obe 

from Junior House and a $300 scholarship 

to a school of modeling. 

On the final day, Marcus was honored 

at two public events. He was the central 

figure at a reception at the Republican 

House, and again at the dinner in his 

honor at the Ripon College Memorial 

Union building. 

Tributes poured in from every segment 

of the motion picture industry. 

Marcus was born Aug. 10, 1911, in 

Stolpce, Poland, and was brought to the 

United States by his mother in 1925 when 

he was 14 to join his father, who had established 

a small meat packing firm in 

Minnesota. 

He learned English in two months, and 

in the next four years finished six years 

of junior and senior high school, graduating 

in June of 1929, top thii-d of his class. 

While attending high school, he handled 

SIGNING UP—,\ndy Spheeris, president 

of the Towne Theatre Corp. in 

Milwaukee, signs up for "Can-Can" at 

the conclusion of a luncheon given tor 

press folk by 20th-Fox. Jack Lorentz, 

Milwaukee manager for Fox, stands at 

left. Russ Mortenson, executive of 

Standard Theatres, looks on. 

a newspaper route, starting with 60 customers 

and building the route up to 500 

when he finished. 

On leaving high school, Marcus enrolled 

at the University of Minnesota, majoring 

in accounting, working nights at the old 

Minneapolis Journal in the circulation department. 

In the summer, he was an advertising 

salesman. In his third year he 

dropped out of the university to concentrate 

on handling the newspaper's theatre 

advertising accounts. 

As time went on, he became acquainted 

with Minneapolis theatre operators, and 

eventually turned his thoughts to going 

into the theatre business for himself. 

Scouting Minnesota and Wisconsin, he 

finally chose Ripon and started the Campus 

Theatre. 

Marcus has become the operator of the 

largest circuit in Wisconsin, and is a leader 

in his industry. In 1948 and 1950, he 

served as president of the Allied Theatre 

Owners of Wisconsin, and now is chairman 

of the Wisconsin-Michigan Allied 

Theatres, and a director and regional vicepresident 

of National Allied. 

Marcus also is the owner of two Big 

Boy restaurants in Milwaukee (with a 

third under construction), and has the 

Guest House Inn motel at Appleton which 

has 50 rooms, a 24-lane bowUng alley and 

a swimming pool. 

Taking advantage of the widespread 

publicity expected in connection with the 

week-long 25th anniversary celebration, 

each of Marcus theatre managers whipped 

up a promotion for his respective theatre. 

The Ripon promotions follow closely the 

exploitations found in other towns in 

which Marcus has theatres. Here is the 

promotion schedule at the Campus: 

Sunday matinee: Free gifts to all children. 

Monday night: A 1935 quarter will admit 

you to our show. 

Tuesday night: Any couple celebrating 

their 25th wedding anniversary in July, 

admitted free. Lucky couple wins $10 gift. 

Wednesday night: Free gifts to all 

mothers and dads, plus anniversarj' cake. 

Thursday night: Teenage bonus feature 

at 11 p.m. No extra charge. Free refreshments. 

Friday night: Surprise Night! A free 75- 

cent gift for all. 

Saturday night: World premiere. Movie 

queen contest winner, Rambler winner. 

Ontario Government 

Reviving Elliot Lake 

TORONTO—Plans for the provincial 

government are expected to bring a new 

lease of life for the northern Ontario mining 

town of Elliott Lake where one of the 

two local theatres of Allen's Premier Theatre's, 

Toronto, was closed last month because 

of the exodus of residents when the 

uranium business died. 

Mines Minister James A. Maloney announced 

the start there of a large provincial 

institution, the establishment of a 

tourist park and negotiations for new industries 

to replace the closed mines. 

BOXOFnCE July 25, 1960 NC-1

SEVERAL ALLIED LEADERS—This group of Allied officials was photographed 

at the recent Wisconsin Allied gathering at Elkhart Lake. Left to right: 

Al Myrick, president of National Allied: Ben Marcus, chairman of Wisconsin 

Allied; A. F. Myers, who just a few days ago retired as National Allied general 

counsel; Glenn Kalkhoff. L\TSE representative: Jack Kirsch, president of Allied 

Theatres of Illinois, and Ed Johnson, president of Wisconsin Allied. 

$50 Dinner and 'Ruth' 

Help Variety Clinic 

MILWAUKEE—Three years ago. Variety 

Tent 14 established the Mount Sinai 

Epilepsy Clinic. Today the fame of the institution 

has spread far and wide, with a 

long waiting list of patients. So to keep 

pace with the rapid growth, Variety committed 

itself to $50,000 a year for its upkeep. 

This year, to add a bit of glamor to the 

fund-raising campaign kickoff, Elana Eden, 

star of "The Story of Ruth," was brought 

in as a guest at the initial luncheon. Ben 

Marcus, chairman of the fund committee, 

said he knew the press folk were well acquainted 

with the club's humanitarian efforts, 

and asked for their help in spreading 

the gospel. 

"This year," he said, "we will need $50,- 

000 in order to carry out our commitments 

in behalf of the clinic. We have several 

projects under way which will see us 

through, we hope, but the one of immediate 

importance is the one I would like to 

discuss at this time." 

He then explained there was to be a 

H 

U

, DCDT 

i 

CDCCn 

• 

Unmgdtivl riXLLU 

Directed by Screenplay by E«eculive Producer 

ROYDELRUTH- GEORGE WATERS and • 


i-oHuced by RICHARD BERNSTEIN • A VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE 

CONTACT YOUR ÎmanlcîrL, 

/nXennatloruzL EXCHANGE 

ÂERICAN INTERNATIONAL PICTURES 

OF MILWAUKEE 

ED GAVIN 

212 West Wisconsin Ave. 

MILWAUKEE 3, WIS. 


OF NEBRASKA & IOWA 

MEYER L. STERN 

1508 Davenport Street 

OMAHA, NEBRASKA 


OF MINNEAPOLIS 

BERNARD McCARTHY 

74 Glenwood Avenue North 

MINNEAPOLIS 3, MINN.

. . The 

. . Joe 

. . Glenn 

. . Forrie 

. . Rita 

â|fl 

MINNEAPOLIS 

gen Marcus of the Swirnoff & Marcus circuit. 

Milwaukee, will addrees the 

opening session of the Pioneer Theatres 

managers meeting August 9 at Casco Point 

Lodge at Lake Minnetonka. Marcus will 

discuss the theatre manager's responsibility 

under current conditions. Managers 

of the various theatres operated by Pioneer 

in Iowa will speak at the other sessions. 

The meeting, which will mark the 30th anniversary 

of the circuit, will end August 

12. 

. 

Ev Seibel, advertising and publicity manager 

of Minnesota Amusement Co., vacationed 

in northern Minnesota . . Sally 

. 

Peniston is the new stenographer at 20th 

Century-Fox Rex Theatre at 

Little Fork, operated by Leo AUender. is 

closing August 1 . . Sheldon Kllman. 

. 

manager of the Aster Theatre, vacationed 

in northern Minnesota. 

'For the Love of Mike" will be saturated 

by 20th Century-Pox for a three-week 

period beginning August 24 in the entire 

territory. The film is described by M. A. 

Levy, Fox manager, as a family picture 

in Cinemascope and color. The exchange 

will have 25 prints during the saturation, 

Levy said . . . Harry Hollander. Columbia 

exploiteer, was in working on "Strangers 

When We Meet" at the Lyric, Minneapolis, 

and Riviera. St. Paul. 

THEATRE PRINTERS 

for over 

40 YEARS 

in Minneapolis 

AD ART ADV. 

Company 

121 N. 7th St. FE 8-5681 

Edw. P. Schwartz 

Alex Astren 

Ken Lamb—Ruby Norman 

Best Wishes to 

BEN SHLYEN 

AND 

BOXOFFICE 

ON THEIR 40TH ANNIVERSARY 

FROM 

The Largest Independent 

Sound Service Organization 

NORTHWEST 

SOUND SERVICE. INC. 

73 Glenwood Ave. Minneapolis 

M. A. Levy, Fox manager, was in Milwaukee 

calling on the Swirnoff & Marcus 

circuit ... A weekly foursome on the golf 

course includes Earl Wilson. Lopert sales 

representative: Ralph Pielow jr.. Quad- 

States Theatre Service; Carl Olson, manager 

of United Artists, and Jack Kelvie, 

Theatre Associates . . . Bob Haugen. manager 

of the Terrace theatre, vacationed in 

Canada. 

Outstate exhibitors in were John and 

Bill Bender. Bemidji; Mrs. Clarence Quincer 

and son Don. Wadena; Don Buckley. 

Redwood Falls: Freeman Parson. Sauk 

Centre. James Randgaard. Staples: D. G. 

"Buck" Rauenhorst. Slayton; Paul Ayotte. 

Duluth; Bob Alexander, Brahani; Fred 

Deuth, Heron Lake; Percy King, Adrian; 

Judd King, Dell Rapids, S. D.; Mr. and 

Mrs. Roy Rasmussen. Perham; Tillie Smith 

Guelsow. Long Prairie; Arvid Olson. Pine 

Island, and Burr Cline, Jamestown, N. D. 

Stan McCuIloch is the new booker at 

Warner Bros . . . Janet Prince, stenographer 

at Warner Bros., vacationed at her 

home in Aurora . Myers, sales 

manager at Paramount, is a grandfather. 

His daughter gave birth to a baby girl 

Congratulations to Ben Shiyen 

on 

Boxoffices 40th Birthday 

WELWORTH THEATRES 

MINNEAPOLIS 

Best Wishes to Ben Shiyen and 

Boxoffice on Their 40th Anniversary 

RED WAGON PRODUCTS 

MINNEAPOLIS 

July 12 . . . The Community Theatre at 

, 

New England, N. D.. closed . Pulling, 

contract clerk at Paramount, vacationed 

on the North Shore of Lake Superior. 

. 

Chuck Bliss, formerly salesman In 

northern Minnesota and North 

i 

Dakota 

for Universal, is back In the exchange 

as booker. He replaces Kenny Bergman, 

who resigned Wood, Universal 

head booker, vacationed in Wisconsin . . . 

Paul Swater. manager of the Century Theatre, 

vacationed in New York and Pennsylvania 

. Hawk, salesman at Allied 

Artists, vacationed in Iowa. 

Earl Wilson, Lopert sales representative, 

now will cover the Chicago, Milwaukee, 

Detroit. Indianapolis and Minneapolis territories. 

His former territory included the 

Kansas City. St. Louis. Des Moines. Omaha 

and Minneapolis exchange centers. Wilson 

will continue to headquarter in Minneapolis. 

Sol Sachs. Lopert representative 

in Dallas, now will handle St. Louis, Kansas 

City, Omaha and Des Moines. 

Variety Club of the Northwest will have 

its annual golf tournament and dinner at 

Oak Ridge Country Club in suburban Hopkins 

Friday. September 9. Gil Swenberger, 

general manager of Berger Amusement Co.. 

and Charles Rubeixstein, operator of the 

Hollywood theatre, are cochairmen of the 

event. 

Following remodeling the East Park 

NC-4 


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refreshment 

: 

new 

I 

enlarging 

I was 

I 

played 

! A 

1 

Jack 

1 door 

! 

Prague 

i 

from 

I 

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ances 

I 

ing 

I 

admitted 

I 

the 

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I 

I 

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Theatres 

i 

product. 

1 Gull 

. 

] 

in Brainerd now will bid for 

The Brainerd Theatre and the 

Drive-In will bid against the Para- 

Theatre there Cava, 

secretary at Allied Artists, vain 

South Dakota . Pitzwho 

is featured in the new film, 

for Tomorrow," headlined the 

"Music Under the Stars" concert 

I at the Metropolitan stadium in subm-ban 

Bloomington. 

i 

mount 

; 

manager's 

! 

cationed 

I 

gerald, 

j 

"Reach 

\ 

opening 

. . Janice 

. . When 

. . Ella 

. . 

j 

Dnve-In at Sioux Palls, S. D., has reopened. 

Improvements include remodeled 

stands, resurfacing the screen. 

landscaping, regrading of ramps and 

Admission 

the restrooms . . . 

hiked to $1 when "South Pacific" 

at four area drive-ins . the 

new combination theatre-auditorium at 

Wells is completed, the theatre will be 

leased to a private operator. 

new Cinemascope screen has been installed 

in the Parkway Drive-In at International 

Palls. Elmer Rostie and sons 

and Duane are operators of the outstand 

. . . The Rose Theatre at Underwood, 

N. D., has been reopened . 

Theatre at New Prague, operated 

by George Jonckowski, even gets patrons 

the Twin Cities 1 40 miles away ) when 

it shows an occasional Czech film. 

William Castle, producer of Columbia's 

"13 Ghosts," was In for personal appearin 

connection with the film's openat 

the RKO Pan. The first 100 persons 

in line wearing a ghost costume were 

free when the picture opened at 

theatre . . . Don Morrison substituted 

Will Jones, entertainment columnist 

of the Morning Tribune, when Jones took 

his recent vacation. 

Ray VonderHaar Is 

Tenlelino Manager 

INTERNATIONAL PALLS, MINN.—Ray 

VonderHaar, who has managed the Border 

and Grand theatres for 11 years, has been 

promoted to general manager of Tentelino 

Enterprises of Alexandria, which owns 

seven theatres in Ely, Brainerd, Park Rapids, 

Alexandria and the two here. 

VonderHaar started in the theatre business 

23 years ago in his hometown of 

Pierz. He was assistant manager of the 

Allied Forces Theatre in Paris during the 

War. He came here in 1945 as manager of 

the Grand. 

Three Alexandria men own Tentelino 

Enterprises—John J. McCarten, Douglas 

County attorney: Kenneth C. Betchel, program 

director for KCMT-TV, and Joseph 

O. Perino, manager of the Runestone 

Electric Ass'n. 

Opens New Drive-In 

LOS ANGELES—Columbia contractee Jo 

Morrow appeared at the premiere of the 

new South Bay Drive-In in San Diego, to 

cut the ribbon prior to the screening of 

Columbia's "Once More, With Peeling." 

35MM Projector Mechanism and 

-Movement Repairing—Factory Work 

PROJECTION SERVICE & SUPPLY CO. 

(Sam J. Segal) 

80 Glenwood Avenue Minneapolis 3, Minnesota 

FEderol 8-3051 

Paullina, Iowa, Theatre 

To Be Offered for Sale 

PAULLINA. IOWA—Mrs. Will Johansen 

reportedly plans to dispo.se of the Wonderland 

Theatre here as the result of the 

death of her husband. 

Johansen died following a severe heart 

attack. A veteran exhibitor and widelyknown 

throughout the territory, he had 

bsen seriously ill for a number of months. 


BEN SHLYEN 

AND 

BOXOFFICE 


Theatre Associates 

TOM BURKE 

JOHN FARLEY 

JACK KELVIE 

FREIDA PODRATZ 

704 Hennepin Ave. Minneapolis 

'Elmer Gantry' Opened 

At Sauk Centre, Minn. 

SAUK CENTER, MINN.—"Elmer Gantry" 

was premiered recently as part of 

a summer-long celebration honoring Sinclair 

Lewis, this city's most famous native 

son. The premiere was held in the Main 

Street Theatre, operated by Freeman Parsons, 

with proceeds going to the Sauk 

Centre Main Street Ass'n. The opening was 

tied in with "A Man Prom Main Street," 

a pageant depicting Lewis' boyhood days 

in Sauk Centre, which was presented Friday, 

Saturday and Sunday nights at the 

Stearns county fairgrounds. It will be repeated 

on the first weekends in August 

and September. 

This year has been designated "Sinclair 

Lewis Main Street Year" by Gov. Orville 

L. Freeman. Lewis was born here 75 years 

ago, and "Main Street," his novel of life 

in a small Minnesota town, was published 

40 years ago. He died in 1951. 


1327 S. Woboih, CHICAGO 

Our Heartiest Congratulations to 

Ben Shiyen and Boxoffice Magazine 


DAHLSTROM & WEINBERGER 

SPECIALIZING IN THEATRE DECORATING 

72 Glenwood Ave. FEderal 5-2203 Minneapolis 

GUNNAR DAHLSTROM 

MARTIN WEINBERGER 

Congratulations to Ben Shiyen 

and Boxoffice 

Magazine 


JACK BRADLEY 

INDEPENDENT FILM SERVICE, INC. 

(Member of Notional Film Service! 

72 Glenwood Ave. Minneapolis 3, Minn. 

BOXOFFICE July 25, 1960 NC-5

. . 

OMAHA 

Uerinan Gould, partner in a circuit which 

has drive-in theatres in Omaha and 

Lincohi. had great success soiling pork 

chops at the 84th and Center Drive-In in 

Omaha. They went like hot cakes so he 

had some boxed and sent to Danny Flannigan. 

who manages the 84th and Drive- 

In at Lincoln. In the shuffle the note 

labeling the shipment and instructions got 

lost. A little later Gould got this note from 

Flannigan: "Please send me some more 

of those salmon patties. The customers 

snapped them up and loved em." Gould 

is anxiously awaiting a sequel to the story. 

Tony Goodman, one of Omaha's ace 

publlnks golfers and salesman for 20th- 

Fox. got the first hole-in-one in his many 

years of play last week. He rapped out 

a No. 5 iron on the 175-yard ninth hole at 

Dodge Park and the ball didn't touch the 

grass— it plunked right into the cup. 

Tony's son Johnny swept through his first 

two rounds in the Omaha Publinks 

Tournament. Tony is taking his vacation 

to play in the state golf tournament. 

Mrs. Esther Green (Humphrey), owner 


Ben 

to 

Shiyen 

Mann Theatres 

MINNEAPOLIS 

and manager of FEPCO film advertising 

company, and her husband Harry Humphrey 

went to Denver for the Shrine convention. 

Humphrey is state head of the 

uniformed bodies . . . Pat Halloran. Buena 

Vista manager, again is grooming a team 

for the Midget League tournament. His 

son Tim plays with Russels in Class C . 

Joan Kline, bookers' stenographer at 

United Artists, reported a gun and Japanese 

camera were stolen from her husband's 

car in front of their home. 

Don Shane, Omaha city manager for 

Tri-States. breathed a sigh of thanks as 

sweltering weather descended on Omaha 

for the weekend and the Orpheum's new 

air-conditioning system got into operation 

just in time—and lines for "Psycho" 

extended for blocks . . . Exhibitors on the 

Row included George. Phil and Jack 

March of Wayne and Vermillion; Sid Metcalf. 

Nebraska City; Carl Harriman. Alton, 

Al Haals and S. J. Baker, Harlan; Arnold 

Johnson. Onawa, and Frank Good. Red 

Oak. 

TOLEDO—Harold E. Brown has retired 

as vice-president of sales for Strong 

Electric Corp. but will continue as parttime 

consultant, announced Arthur J. 

Hatch, president. 

My Best Wishes to 

Their 

Ben Shiyen 

and Boxoffice 

on 


• 

JOE LOEFFLER 

LOMAC DISTRIBUTING CO. 

"Pictures fo Suit Your Neerf*" 

72 Glenwood Ave. FE 5-2203 

Minneapolis, 

Minn. 

shirt with the letters "PW" on the back. 

Brothers Bert and Clayton Cheevers, Varsity 

and State theatres managers, supplied 

the explanation, though. It seems 

they believed this title (interpreted "poor 

worker" if you so wishi was merited as 

they and Jancke engaged in a "do-it-yourself" 

remodeling job of the store space in 

the State Theatre building. So they painted 

the letters on Boss Jancke's work shirt. 

The store space, formerly occupied by a 

jewelry firm, now is a barber shop. Bill 

Franks, the new tenant, operated in one 

spot for 28 years until the building was 

torn down, so Jancke believes the new 

adjoining business may be a long-run type. 

Two modernistic murals are the decor of 

two walls of the men's room at the Varsity 

Theatre. Ed Jancke. son of Walter Jancke. 

utilized his art major studies at the University 

of Nebraska and his leisure time to 

paint them. He has a paying job as a city 

Red Cross swimming instructor. Ed and his 

mother, in turn, are proud of his dad's 

latest recognition. Walter Jancke was one 

of 30 military and civilian volunteer 

workers in the Lincoln Air Force Base 

recreation program to be honored at the 

base's first volunteer recognition dinner. 

Variety of Minnesota 

Annual Dinner Sept. 14 

MINNEAPOLIS—The Variety Club will 

hold its annual contribution dinner 

Wednesday, September 14. in the clubrooms 

at the Pick-Nicollet Hotel, according 

to Tom Burke, chief barker. There will 

be cocktails at 6; 30 followed by dinner at 

7:30. A new 1960 Cadillac will be given 

away. Tickets are $110 and Ben Berger, 

president of Berger Amusement Co., Is 

the chairman. 

It was announced previously that the 

club's annual golf tournament will b« 

September 9, at Oak Ridge Country Club 

in suburban Hopkins. There will be a 

luncheon at noon and dinner at 7 pjn. 

Oil Swenberger is chairman assisted by 

Bob Hazelton, Bob Karatz, Don O'Neil, 

John Branton, LeRoy Miller, Harry Levy. 

Bill Wood, Forrie Meyers and Gabe 

Nathanson. 

The clubrooms, which have been closed 

for the past two weeks, reopened Monday 

the 18th. 

Best Wishes From 

S. E. HELLER CO. 

Northfield, Grand Rapids & Miloca, Minn. 

Allied Artists and Rank 

Sign Distribution Deal 

NEW YORK—Allied Artists International 

Corp. has signed a distribution agreement 

with the J. Arthur Overseas Film 

Distributors covering certain films in Germany, 

Austria, Holland and Sweden, according 

to Norton V. Ritchey, president. 

It extends arrangements made some years 

ago covering Germany and Austria. 

Rank will handle "Pay or Die," "Bluebeard's 

Ten Honeymoons" and "The Purple 

Gang" in Sweden, Gtermany and Austria, 

and "The Bat" in Holland. 

NC-6 BOXOFFICE July 25. 1960

Richard Barkes Buys 

McGralh TOP Stock 

OMAHA—Richard Barkes has acquired 

the interests of Henry and Ray McGrath 

in the TOP Advertising Co. 

The three men founded the company as 

a partnership in 1955 and started in business 

at 6004 Pine St. Recently they expanded 

the plant and now have offices on 

the floor above the plant. 

Barkes said he had reorganized the 

company as an incorporation. He has been 

in the film advertising business for 15 

years. 

While engaged primarily in theatre advertising, 

the company does considerable 

printing work in areas outside this field. 

The McGraths have not announced future 

plans. 

Cooper Golden Agers 

Total 3,125 in Omaha 

OMAHA — The Cooper Foundation's 

Golden Age Club program is proving popular 

in Omaha, and is constantly on the 

increase, according to Tom Freet, the 

Cooper city manager. There are now 3,125 

members. The club was started a little 

over a year ago, and a steady flow of 

cards and letters from patrons over 60 

thanking the foundation comes into the 

office. 

'We have given Golden Age cards to people 

from the day they turn 60 to some up 

to 90," said Jack Klingel, manager of the 

State Theatre. "I have as many as ten applicants 

a day, and probably average at 

least five." 

Cooper officials report the favorable 

comments are extremely gratifying. Many 

point out that pensions make their budgets 

very limited for entertainment and that 

the reduced price to club members is a 

definite help. 

Golden Agers ai'e admitted at special 

rates of 50 cents or lower, depending on 

the theatre admission price. Cards are 

good for a year and may be renewed each 

year. They are good for admission Sunday 

through Saturday, only exceptions being 

for special road shows. 

The Cooper Golden Age Club is offered 

for the foundation's theatres in Oklahoma 

City, Okla.; Colorado Springs, Greeley, 

Pueblo, Grand Junction, Lincoln and Omaha. 

Each member is sent a card on his 

birthday. He may present the birthday 

card at the boxoffice and bring a guest. 

$329,000 in Pensions 

HOLLYWOOD—The Motion Picture Industry 

Pension Plan paid out $329,000 to 

713 retirees during the first six months of 

the year, according to a report made by 

George Flaherty, chairman. The plan expects 

to have about 900 industry retirees 

by the end of the year. The total amount 

in the plan now exceeds $19,000,000. 

Wind Damages Drive-In 

CARLYLE, ILL.—The Car-Breeze Drivein 

suffered damages estimated at around 

$15,000 during a recent electrical storm and 

severe wind. The large screen, tower and 

fence at the drive-in were blown down. 

Howco Back in Kansas City 

Under Kroeger Ownership 

KANSAS CITY—The Howco exchange 

here, inactive since early this year, is 

back in business at 

the same location, 

116 W. 18th, and with 

the same telephone 

number, Victor 2- 

9840. The chief difference 

is that the 

ownership of the exchange, 

as well as 

that in St. Louis, has 

changed hands. 

Now designated as 

the Howco Ex- 

Bill Kroeger changes of St. Louis 

and Kansas City, the 

distributorships are owned by W. C. "Bill" 

Kroeger in association with Mrs. Muriel 

Lawson of St. Louis. Kroeger already is 

known here through his numerous trips 

to Filmrow as midwest division manager 

for the Howco Co., at which time his headquarters 

were in Memphis. He now is 

headquartered at the Howco St. Louis exchange, 

3238 Olive. 

Miss Charline Lawson, daughter of Mrs. 

Muriel Lawson, is the booker for the exchange 

here. 

The decision to resume activities in the 

Kansas City area, Kroeger said, came 

about partly through the acquisition by 

Howco of new film product and because 

of the unexpectedly eager response in 

other areas to the Howco produced film 

"Thunder in Carolina," Rory Calhoun 

starrer of the "Southern 500" stock car 

race at Darlington, S. C. 

Vermont Engineers Seek 

Public Buildings Code 

WOODSTOCK, VT.—A study committee 

of the Vermont Society of Engineers has 

recommended a state building code "for 

use in the design, construction and alteration 

of publicly used buildings," including 

theatres, in a report presented at the society's 

annual meeting here. 

The group, headed by William A. Stebbins, 

superintendent of the Burlington 

Electric Light department, urged the society 

to launch a drive to have the proposed 

code approved at the 1961 session 

of the legislature and to aid the proper 

siate agency in establishing standards and 

regulations. 

Stebbins said his committee agreed that 

"there is a need for a means of regulation 

of construction and alteration of buildings 

used by the public, to insure all requirements 

of structural safety and health 

are met, in addition to those already 

existing relative to fire safety and sanitation." 

Larry Market Is Winner 

LOS ANGELES—Larry Market, manager 

of the United Artists Theatre. Inglewood. 

is the winner of the United Artists Theatres 

showmanship drive according to announcement 

made by Frederick Kunkel. 

coast division manager of the circuit. Market 

has been with the circuit since 1948. 

He will receive as prizes an increase in 

s.alary, added vacation and unspecified cash 

awards. A new drive will be started by 

the company August 1. 

$150,000 Airer Open 

Near Concord, Calif. 

CONCORD, CALIF.—The Concord Automovie, 

representing an investment of 

$150,000 in the future of motion pictures, 

has been opened here by Richard Jeha of 

El Sobrante. one of the owners of the 

Park Theatre. El Sobrante. 

The 800-car drive-in is on Concord avenue, 

halfway between the city and Contra 

I ;a highway near Buchanan Field. Clit. 

Best, who has managed theatres in Santa 

osa and Vallejo, is manager of the nc\j 

theatre. 

The Corncord Automovie is the second 

drive-in to be located in this area. The 

other is the Motor Movies on Contra Costa 

highway in Pleasant Hill. 

Variety Barkers Reserving 

Seats for European Flight 

BOSTON—A deposit has been made 

with Air France for a jet airliner to take 

members of the Variety Club of New England 

to Paris October 15. The return date 

is November 5. 

James Stoneman of Interstate Theatres 

Corp., chairman for the flight project, announced 

that July 15 is the deadline for 

reservations. He said enough members had 

indicated an interest in the flight to lower 

the price to $235 per person for the round 

trip. Members of other Variety tents are 

eligible to make this trip with the New 

England group. 

CPP Golf Day Aug. 25 

TORONTO—The annual motion picture 

golf tournament, sponsored by the Canadian 

Picture Pioneers will be held Thursday, 

August 25. rain or shine, at St. Andrews 

Golf and Country Club. A banquet 

will climax the day. 

Frank H. Fisher, CPP president, reported 

Ralph Dale had been appointed 

chairman of the golf committee. 

SAVE ON REPAIRS 

Wf DO THE JOB RIGHT— 

& REASONABLY! 

Save Moneyl Save Timel Fast, dependable 

service. Standard and Super Simplex, Century 

and Motiograph Projectors. 

Call us onytime. 

30 years service to Iowa theatres. 

DES MOINES THEATRE SUPPLY 

CO. 

1121-23 High St. • Oes Moines, Iowa 

Phone—CHerry 3-6520. 

BOXOFFICE July 25, 1960 NC-7

"Early last niontli I clie«k

1 "gladly" 

I 

I 

I 

I 

I 

CINCINNATI—The 

I 

I cated 

, 

rated 

1 

Volley—Con-Con 

I 

'Apartment' 

! In 

' 

I 

I 

; 

centage-wise, 

, Heights 

: 

LIMA, 

i building 

: 

$6,500 

I 

j stand, 

I 

damaged, 

— 

— 

— 

— 

ToIIyanna' Launches 

New Detroit Policy 

DETROIT—A fast business pace was 

set here the past week by the 

opening of "Pollyanna" at the Mercury 

Theatre, the situation's first booking in its 

new role as a consistent first-run theatre. 

In most first runs the level of business was 

quite satisfactory, the anticipated postholiday 

slump failing to develop. 

(Averoge Is 100) 

Adams Bells Are Ringing (MGM) 120 

Broadway-Capitol Dinosourus (U-l); S.O.S. 

Pacific {U-D no 

Fox—The Story of Ruth (20th-Fox), 4th wk. . . 1 00 

Madison Con-Con (20th-Fox), 6t+i wk 220 

Mercury Poliyonno (BV) 200 

Michigan The Aportment (UA); TKc Music 

Box Kid (UA), 4th wk 125 

Palms Portrait in Black (U-l); Too Soon to 

Love (U-l) 135 

Irons-Lux Krim Corry On, Nurse (Governor), 

4th wk 125 

Steals Show 

Cleveland 

CLEVELAND—People like "The Apart- 

ment," as the continued heavy attendance 

at the Stillman Theatre for the third 

week testified. This film outgrossed, perthe 

other popular-priced pic- 

' 

tares on review at the first-run theatres, 

including the heavily advertised "Pollyanna," 

which has all the qualities de- 

|manded by groups for family entertainiment 

but did not draw the expected famiily 

support. 

Allen Poliyonno (BV) 95 

Art Lesson in Love (Janus) 95 

Hippodrome Portrait in Block (U-l), 4th wk. ..115 

'Ohio Ben-Hur (MGM), 25th wk 120 

Palace Con-Con (20th-Fox), 8th wk 95 

State Bells Are Ringing (MGM), 3rd wk 80 

Stillman ^The Apartment (UA), 5th wk 135 

[Fryer Causes $6,500 Fire 

OHIO—Fire in the concession 

at the Gloria Drive-In Theatre, 

jon the old U.S. 25 near here, caused about 

damage. The blaze started in a 

deep-fat fryer which had overheated. The 

Iftre was confined mostly to the concession 

and the projection booth was not 

so the fUm program went on as 

'Scheduled. 

Huge L500-Car Miracle 

Opened in Pontiac by E, L Samuels 

Allen S. Warth Appeal 

Turned Down at Dayton 

DAYTON—Second district court of appeals 

has turned down the appeal of former 

Art Theatre Manager Allen S. Warth, 

now in a similar post in New York City, 

from a conviction for exhibiting an obscene 

motion picture, "The Lovers," at the 

Dayton house Nov. 21, 1959. The case was 

tried before Judge Emmett J. Jackson in 

Dayton municipal com-t, and Warth was 

convicted by a jury. 

In filing for an appeal, counsel for 

Warth claimed the court lacked jurisdiction, 

and that the fUm, which had been 

approved for distribution in the United 

States, was judged not obscene by the 

Bureau of Customs. In a decision written 

by Judge Joseph D. Kerns, in which Judge 

Calvin Crawford and William C. Wise- 

1 

Cincinnati Thrives 

On Class Films 

quality of local film 

fare the past week is indicated by the "A" 

ratings given five films and the "B" man concurred, the 

ratcourt 

ruled, "Where a 

ings given four other films 

conflict exists 

at first-run 

between federal law and 

houses by local newspaper state legislation, 

critics. That the 

the former takes precedence. 

No quality 

public appreciates the high conflict exists 

of the 

here. The state 

motion pictures being screened 

statute in no way 

is indiimposes 

a burden or 

by the fact that 

interferences 

all of them were 

with federal legislation." 

at 100 or better, with "Ben-Hur" 

The court was of the 

in 

opinion that Congress 

its 18th week at the Capitol continuing 

did not intend to interfere 

to 

with the 

do top business because 

police 

of the almost 

power of the states by delegating to 

daily special screenings 

the 

to accommodate 

Bureau of Customs authority to make 

the many busloads of out-of-town viewers. 

Albee The Apartment (UA) 190 

Capitol Ben-Hur (MGM), 18th wk 300 

[Esquire 

'*!

| 

$100,000 Remodeling of Madison 

Lifts Spirit of Detroit Industry 

DETROIT— ExU-nsive remodeling of 

the 

Madison Theatre at a cost well over $100,- 

000 was completed by United Detroit Theatres 

prior to its recent opening of the 

roadshow engagement of "Can-Can." The 

UDT house is around 45 years old, one 

of the oldest first-i-un theatres in the city, 

and its extensive rcconstiaiction is evidence 

of the faith of a major operating 

company in the future of screen show business 

in downtown Detroit. 

Woodrow R. Fraught. UDT president, 

said that "little remains of the old Madison 

Theatre except the original shell and 

its fine reputation for showing the best 

In motion pictures." 

In the remodeling program, French 


BEN SHLYEN 

and 

HAL REVES 

THEATRE 

LOU MITCHELL 

from 

MITCHELL 

SERVICE 

to 

DEL RITTER 

Best of Luck 

My Friend 

Ben 

and his local Representative 

Hal 

Reves 

PHYILIS AND AL DEZEL 

Surf and Coronet Theatres 

marble facades replaced the old red formica 

front. The exterior boxoffice was 

removed and replaced by glass doors. A 

special boxoffice for reserved-seat sales in 

the outer lobby also was removed. These 

were replaced by a completely portable 

counter-type boxoffice setup, which is designed 

for efficient handling of roadshow 

ticket sales while giving an air of spaciousness 

to the lobby. 

The lobby now is finished in gold-covered 

walls, relieved by scarlet tapestry 

panels. Burnished gold fixtures and hardware 

with a note of simple elegance complete 

the new decorative scheme. 

The theatre has installed a luxurious 

new cai-peting of scarlet and maroon with 

a gold motif. New seating of two-tone 

nylon upholstery with inner spring seats 

and backs has been installed. The seats 

and rows have been spaced farther apart 

than in any other Detroit theatre, although 

this new spacing reduces the Madison capacity 

by 100 seats. 

The old refreshment stand in the lobby 

has been replaced by a new unit conveniently 

located in the foyer, in a recessed 

area projecting into the back of 

the auditorium. The rear wall has a "Can- 

Can" design wallpaper in soft tones of 

beige, rose and gold. Overhead lighting is 

provided by 140 feet of fine mesh eggcrate 

type fluorescent ijistallation. The 

canopy is bordered by wrought iron. Modern 

type counters of formica with a walnut 

finish are used. The concession stand is 

designed for maximum convenience and 

accessibility and for pleasing appearance. 

A new 54x24-foot screen plus new projection 

equipment completes the renovation 

changes. 

The house is an unusual planned blendins 

of the old and the new. The older 

period atmosphere of the original architecture 

of World War I period has been 

partly retained "to convey the feeling of 

friendly comfort and dignified luxury," 

while the newer decoration is in a modern 

style. 

The theme of the Madison remodeling 

program is being exploited as the "New 

for You" theatre. 

'Dinosaurus' Promotion 

DETROIT—Circus atmosphere, complete 

with clowns and balloons, was used to 

boost matinee business for "Dinosaurus" at 

the Broadway-Capitol Theatre. Arrangements 

were made by Manager Richard 

Sklucki and Universal exploiteer David J. 

Kane for giveaways of "Dinosaurus" balloons 

to all youngsters attending the Friday 

and Saturday 11 a.m. matinees. In 

addition, a personal appearance was made 

by a popular local television personality 

known to the kids as Skatey the Clown, 

Dr. Barbara Moore's Views 

Of U. S. Films Praised 

DETROIT— "Its later than Hollywood 

thinks," Helen Bower, film critic of the 

Detroit Free Press, said in exhorting producers 

to give heed to the comments of 

the walking Dr. Barbara Moore on the 

image of America given by motion picturts. 

"Dow-n the years as a movie critic, I 

have seen plenty of pictures that give a 

wrong idea of America and Americans t« 

moviegoers like Dr. Moore in other countries," 

Miss Bower wrote. 

She cited earlier articles criticizing the 

same aspect of films, noting that, "Standards 

of luxurious livin'; that few Americans 

can afford and shallow superficial 

behavior patterns as shown on the screen 

give a mistaken idea that has done us no 

good." 

Miss Bower cited "The Mountain Road" 

as giving "a thoroughly damaging and 

defeatist picture of an American in command." 

"In addition to misleading others about 

Americans as themselves, some movies, unintentionally, 

I'm sure, present an appalling 

picture of our attitude toward others," 

she concluded. 

Five Trustees Organizing 

Detroit Booth Pensions 

DETROIT—Temporary trustees for the 

new exhibitor-paid pension fund for Detroit 

projectionists have met and are 

setting up details of organization for the 

unique new project. Named as trustees are 

David Newman, counsel for Cooperative 

Theatres, and C. E. O'Bryan, supen'isor. 

United Detroit Theatres, for the exhibitors; 

President Dwight F. Erskine and 

Carroll M. Gates for the union. They have 

selected attorney Raymond J. Meurer, formerly 

part owner of the Lone Ranger, as 

the fifth impartial trustee. 

These 

' 

trustees will serve until the new 

pension plan is approved by the Internal 

Revenue Service, when permanent appointments 

will be made. 

Tent 27 Chooses August 9 

For Grand Rapids Outing 

DETROIT—Tent 27, Variety Club, will 

hold its annual golf outing Tuesday, August 

9, at Green Ridge Country Club, 

Grand Rapids, according to an announcement 

by Jack D. Locks, chief barker. The 

event will include an array of golf, prizes, 

swimming "and good food," Loeks said. 

Committeemen for the golf outing include: 

cochairmen on arrangements, Clive 

R. Waxman, Independent Exhibitors Theatre 

Service, and Phil Osterhous, Osterhous 

Dance Studio: anangements. Joseph 

Busic, manager of Our Theatre: prizes. 

Prank Thomas, Belt Line and Plainfield 

drive-ins; golf. Bill Roh, television producer. 

SMALL OFFICE OR DESK SPACE TO RENT 

In Heart of Detroit—Close to Major Theatre Offices— Prestige Location 

Contact BOXOFFICE, 906 Fox Theatre BIdg., Derroir 1, Mich. Phone WOodword 2-1144. 

King Pays 5% Stock 

LOS ANGELES — King Brothers Productions 

has declared a 5 per cent stock 

dividend, payable August 31 to stockholders 

of record July 30. In six consecutive 

years, the company has paid eight dividends. 

Latest production of King Bros, 

is "Gorgo," for distribution by MGM. 

ME-2 BOXOFFICE July 25, 1960

A 

\ Ht.Sfk^"' '"^^Z*^ 6RE»1 *'! 

/^^.?îP^^^- 

V' -> 


wMOOREdebraPAGET Staffing 

II 

must I die? 

Ihe true story of a girl on death row! 

DCDT CDCCn Direcled by Screenplay by Eieculive Producer " 

tn'rinEDLRl • 

iRllU ROYDELRUTH' GEORGE WATERS and RICHARD BERNSTEIN RICHARD B.DUCKETT 

Priced by • 

RICHARD BERNSTEIN VISCOUNT-TERRY MOORE PRODUCTION 

• 

AN AMERICAN-INTERNATIONAL PICTURE 

/^ 

:ONTACT YOUR .Ji/nanlaarL, 

fnXiBnnatioriaL 


JAY M. GOLDBERG 

SELMA G. BLACHSCHLEGER 

1632 Central Parkway 

CINCINNATI 10, OHIO 

ALLIED FILM EXCHANGE 

JACK ZIDE 

2310 Cass Aveoue 

DETROIT 1, MICHIGAN 

IMPERIAL PICTURE CO. 

RUDY NORTON 

2108 Payne Avenue 

CLEVELAND 14, OHIO

. . David 

. . Erland 

. . 

. . . Robert 

. . . Morrie 

. . Columbia 

. . Art 

. . President 

d 

DETROIT 

T E. "Eddie" Fontaine, whom the real oldtinu'is 

will recall from his days with 

the Paramount exchange here and who is 

now assistant nianaper at Washington for 

United Artists, is being honored by a dinner 

at Pittsburgh on his 50th anniversary 

in Pittsburgh. Three Detroit veterans are 

on the spon.soring committee — H. E. 

Stuckey of Butterfleld. Carl Buermele of 

General Theatre Service and John Himmelein. 

independent booker. Edward Bigley, 

former UA salesman here and now 

Washington chief, is also on the committee. 

Paramount's Jack Thompson, longtime 

president of the Colosseum of Motion Pic- 

OUISTANOING CRAFTSMANSHIP (SHIP AND ENGINEERING 

DETROIT POPCORN CO. 

REAOY-TO-EAT POPPED CORN 

Corn • Seasoning - Boxes - Salt 

ûlutin 9 

ture Salesmen, reports all quiet on that 

organization front . 

W. Gleason 

lias closed the Maple Theatre at Maple 

Rapids . . William Lyon is taking over 

. 

personal booking of his Temple Theatre 

at East Jordan . . . Bernard Schlussel. 

whose Farnum Theatre in Hamtramck has 

been closed Wednesdays, will also remain 

dark on Mondays and Tuesdays . . . W. 

H. Storl's Milan Theatre at Milan is now 

on two changes a week. 

Harley J. Ennest's Posen Theatre at 

Posen. closed several months, is being dismantled, 

ending what has been one of the 

outstanding operations in northern Michigan 

. J. Kane is working on the 

world premiere of "Confidential" on 

August 5 at the Broadway-Capitol . 

Bob McNabb reports that Bud Harris' 

Commerce Drive-In did very well with the 

first general release of "South Pacific" 

in the state at popular prices. 

Clarence Berthiamue. MOM booker, left 

with his famUy for a vacation in Massa- 

PAUL FIELD 

Sales Counseior 

PARK N/W CO. 

14000 W. 7 Mile Rd. 

Detroit 

Dlomond 1-8000 

BOXOFFICE and BEN SHLYEN 

on their 40th Anniversary 

and 

HAVILAND F. REVES 

DETROIT EDITOR— 

for truthful reporting through the years! 

UNITED DETROIT THEATRES 

COMET 

MERCURY 

LINCOLN 

CONTINENTAL 

chusetts . . . Harold Morrison, Warner 

sales manager, is going into the wôods 

near Kalkaska for a vacation 

bara Salzman reports that "PoUyanna" 

opened to excellent business at the Mercury 

booker Harvey Trombley 

has been vacationing in northern 

Michigan Narlock of the Empire 

. 

Theatre. Bay City, is opening the new 50- 

room Empire Motel next door to join his 

Empire Bowling Alley. Empire Steak House 

and Empire Bar. 

Dianne Kaplan, daughter of Dave Kaplan. 

Theatrical Advertising owner, was 

married July 9 to John Beleutz. Both were 

June graduates of Eastern Michigan University 

and will be teaching in Detroit 

Cicci. son of Tony Ticci. supervisor 

of the Schulte Theatres, is a proud 

father for the first time—the newcomer 

. . . David Ladd, 13- 

is Robert Anthony 

year-old star of "Raymie," and producer 

A. C. Lyles made a personal appearance 

tour of the state for Allied Artists. 

Sue Harper, cashier at the Midtown. is 

pinch-hitting as secretary at Allied Theatres 

office for Josephine Smits, who was i 

vacationing in an undisclosed small town 

Weinstein of UA reports a 

record-breaking television saturation campaign 

upstate on "Macumba Love" to "fantastic" 

grosses . 

Milton London 

advises that directors of Allied Tlieatres 

will "vacation" this month—with the 

next board meeting to be held in August 

.. . Bay City has taken options on the 

Washington Theatre—formerly the Opera 

House—for razing and replacement b.v a 

parking lot . . . John Kenny, salesman for 

National Theatre Supply, has moved out of 

Wayne. 

Difficulties over advertising of "I Passed 

for White" in other cities brought only a 

reaction of surprise here. The film played 

a week at the Palms-State and then moved 

to the Broadway Capitol, both top first 

run houses, back in May. and is due to 

open in August at second runs. "We had 

no difficulty w^hatever when It played first 

run." Nathan D. Levin, Allied Artists manager 

confirmed. "There were no adverae 

criticism, no repercussions, no difficulty 

with the censor bureau whatever—not one 

inch of picture or dialog was cut." 

The Maple City Drlve-In at Charlotte 

lost two nights of business as a result ol 

heavy winds. The Albion Drive-In operated 

on standby power for two nights when 

regular lines were blown down. Ernie 

Chrysler. AA salesman, reported full-grown 

trees were blown down in the Battle Creek- 

Grand Rapids area. Heavy rains here the 

same night killed off theatre patronage. 

Connecticut House Growing 

HARTFORD—The Connecticut house of 

representatives is likely to reach a record 

of 287 members as the result of eight 

towns topping the 5,000 population figure 

in the present census. 

Congratulations to Ben Shiyen and Boxoffice 

and to H. F. Reves, Detroit's very fine representative, 

for a vônderful service to the Motion Picture Industry. 

Alex, Max, and Howard Schreiber, Los Angeles, Calif. 

THE 

BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

2310 Con Ave. 

2108 Poyne Ave. 

Detroit, Mich. 

Ctevelond, Ohio 

ME-4 

BOXOFFICE 

July 25, 1960

' 

owned 

j 

' 

sheets 

I Zide 

i 

range 

i 

' 

1 DETROIT—Evidence 

I 

by 

I 

run 

I 

Detroit Fox Building 

Is New Allied Home 

DETROIT—The Allied Film Exchange, 

by Jack Zide, and the only independent 

film exchange still left in the 

central business district, has moved from 

the Film Exchange Building to the Fox 

Theatre Building. This leaves three whole 

floors of the 35-year-old Pilmrow headquarters 

virtually vacant—the fifth and 

sixth floors are now empty, while only the 

screening room and the building office still 

remain on the seventh floor. Only three 

exchanges ai-e left in the building—MGM, 

Warner Bros., and Columbia. 

Zide, after moving into his new office, 

contemplated the huge sloping roof of the 

6,000-seat Fox Theatre, located beneath 

his office windows, and promptly announced 

he would ti-y to rent it for 24- 

for the trade. The big expanse, 

although invisible to the general public, 

would be very visible to offices in the Fox 

[Theatre Building, where offices of various 

I 

circuits and booking groups are located. 

figured he might be able to ar- 

a true promotion deal for the adivertising 

space on the roof by swapping 

;film rentals with the management of the 

jFox Theatre. 

Jack Armstrong Circuit 

Adds Bellevue State 

DETROIT—The State Theatre at Bellevue, 

Ohio, is being given up by Northio 

Theatres Coi-p., American Broadcasting- 

Paramount Theatres affiliate, according to 

word from Woodrow R. Fraught, vicepresident 

and general manager. Fraught is 

also president of United Detroit Theatres, 

and directs Northio operations from his 

Detroit office. 

Jack Armstrong, operator of a 23-theatre 

circuit in northwestern Ohio, is taking 

over the State. 

Northio will continue to operate six theatres—Paramount, 

Fremont; Paramount 

and Court, Hamilton; Palace, Marion; 

Paramount, Middletown, and the Kentucky 

in Danville. Ky. 

Features Hi-Fi Concert 

DANBURY. CONN.—John Scanlon sr., 

Danbury city manager for Stanley Warner 

Theatres, featured a half-hour hi-fi 

musical concert prior to performances of 

a revival of "The Ten Commandments." 

Allied Circuit Files 

Supreme Court Appeal 

DETROIT—An appeal was filed with the 

Michigan Supreme Court by David Newman, 

counsel for Allied Theatres of Michigan 

against the recent adverse decision of 

Wayne County circuit judge George Bowles 

in the air conditioning fee case. The lower 

court upheld an annual charge of $7.50 

per ton of refrigeration capacity imposed 

upon theatres and any other users of nonrecirculating 

type air conditioning systems 

by the Detroit Board of Water Commissioners. 

Newman's appeal is based primarily 

upon the contention that such air conditioning 

use is not a proper classification 

for a demand charge and that a specific 

use out of many summertime uses should 

not be selected for a special charge. It is 

claimed that water for sprinkling of lawns 

and golf courses and for swimming pools 

constitutes similar uses, but no special fee 

is imposed. 

[Three Mideast Openings 

Set for 'Confidential' 

NEW YORK—"College Confidential" has 

.been scheduled by Universal-International 

for its world premiere at the Broadway- 

I Capitol Theatre in Detroit August 5, 

'launching an area satm-ation of openings. 

Saturation opemngs out of Cincinnati Aug- 

[ust 10 and out of Indianapolis August 17 

I will follow, according to Henry H. Martin, 

vice-president and general sales manager. 

The Detroit promotion will be handled 

by Philip Gerard, eastern advertising and 

publicity director, with Amike Vogel, who 

has been headquartering in San Francisco, 

and Milton Watt, who worked on the production. 

Gerard also said that Robert 

,Zanger will handle the Detroit campaign 

and Duke Hlckey will be In Cincinnati and 

Gene Secunda in Indianapolis. 

Stars and featured personalities from 

,the Albert Zugsmith production will pariticipate 

in the openings. 

I'Terrace' to Outlying Spot 

For Detroit First Run 

that the Mercury 

in the northeast part of the city, operated 

Richard Sloan, will continue as a first 

in competition with downtown the- 

;atres was added by the booking of 20th- 

;Pox's "Prom the Terrace," to open following 

the cm-rent engagement of "PoUyjanna." 

The latter is playing at $1.49 adults, 

50 cents children, and is expected to run 

ifive to six weeks or more, according to 

iHy Bloom, manager. 

The Mercury has operated on a third 

irun basis, or sometimes second run, but 

|broke precedent some three years ago with 

la first run of "The Friendly Persuasion." 

Then last fall Sloan captured the roadshow 

langagement of "Porgy and Bess." and sub- 

•sequently played the holdover first run of 

I'Solomon and Sheba," which had opened 

idowntown at the United Artists. 

(ônaratuiaiilond 

f 

BOXOFFICE 

On Your 

40th Birthday 

Congratulations to 

BEN SHLYEN 

and 

W. S. Buttertield Theatres, Inc. 

BOXOFFICE 

from 

COMMUNITY THEATRES 

DETROIT 

i 

IJOXOFFICE 

July 25, 1960 

ME-5

. . E. 

. . Wally 

. . Moving 

— 

' 

C I N C I N N AT I 

Tack Haynes, general manager of Shor 

Theatres, has announced the following 

managerial changes; Oden R. Owens formerly 

at the art Esquire, to the downtown 

Keith, succeeding Robert McKinley, who 

becomes city manager in Hamilton for the 

Shor Ramona and Valley drive-ins. and 

All.m Warth. former owner of the Art. 

D.-'yton. to the Esquire. 

Oldtimers along Filmrow are welcoming 

back Ralph Kinsler. a former Warner 

manager here, who sold his soft-drink 

business in California in mid-July and returned 

to this city . M. Booth, former 

MGM manager here and now retired, 

is sailing in early August for an extended 

vacation in Ireland . Morgenthal. 

UA booker, has a daughter. Kimberly 

Marie, born July 10. 

Following a trial, a municipal court jury 

was unable to agree on a police charge 

that the game of Wahoo. played at the 



1327 S. Wobofh, CHICAGO 

to 

BOXOFFICE 

TOC Booking Agency 

Cincinnati, Ohio 

Ferguson Hills Drive-In. is a scheme of 

chance ... A police recruit was discharged 

last week for using his badge in an attempt 

to gain free admission to a drivein 

.. . After having owned and operated 

the 750-seat neighborhood Imperial since 

1930. F. W. Huss jr.. closed the theatre 

Sunday night il7). 

Clayton Pantages, Albany manager for 

20th-Fox. was in as a representative of 

Glenn Norris. general sales manager, to 

promote the company's upcoming motion 

pictures. Also in were exhibitors J. J. Shinbach 

of Chicago, owner of In-Town Drivein. 

Columbus: Lou K. Sher and Frank 

Yassenoff. both of Columbus; William 

Goldcamp, Portsmouth; Wally Allen. 

Chakeres circuit. Springfield; Fred Mays. 

Carrollton, Ky.; Walter Wyrick. Carlisle. 

Ky; W. B. Hannah. South Shore. Ky.; 

James Rogers. Huntington, W. Va., and 

Charles Sugarman. Parkersburg, W. Va. 

Recent vacationers have included Morton 

Perlman. Columbia city salesman; 

Helen Winkler. Warner cashier: Dorthea 

Lang. MGM assistant cashier; David 

Schreiber. U-I head shipper, and clerks 

Pay Humphrey. Paramount, and Jane 

Chris. 20th-Fox . here and there 

were Jack Pinberg. UA manager, and 

Frank Schreiber. U-I manager, to Springfield, 

and William Brower. Buena Vista 

manager, to West Virginia and Kentucky. 

Exhibitor Presents Bicycle 

POSTORIA. OHIO—C. V. Mitchell, manager 

of the State Theatre, recently made 

the presentation of a bicycle to Steve 

Weimerskirch. son of Mr. and Mrs. Ralph 

Weimerskirch, who won the bicycle rodeo 

sponsored by the Postoria Recreation department. 

The bicycle was donated by 

A. K. Davis, owner of the Davis Bicycle 

Shop. 

COMPLETE THEATRE and DRIVE-IN EQUIPMENT 

Simplex X-L Mechanisms 

Simplex X-L Sound Systems 

Simplex In-A-Car Speakers 

Excellite Lamps 

Hertner Generators 

Rectifiers 

Walker Screens 

American Bodiform Chairs 

Alexander Smith Carpet 

Bevelite Marquee Letters 

NATIONAL THEATRE SUPPLY CO. 

1637 Central Parkway Phone MAin 1-6580 Cincinnati, Ohio 

M. H. Fritchle Retires 

From Cleveland NTS 

CLEVELAND — M. H. Fritchle. who 

joined National Theatre Supply Co. in 

1927 as a shipping clerk in its newly 

opened Detroit office, is retiring 33 years 

later from the same company, whose 

Cleveland office he has managed since 

June 1958. 

All of the 33 years were not spent with 

National Theatre Supply. Not long after 

joining the Detroit branch. Fritchle was 

promoted to salesman, and held that post 

, 

ten years, when he was transferred to the 

Cleveland NTS office under Manager Lou 

Walters. Then Fritchle left NTS to join a 

competitor, the Oliver Theatre Supply Co., 

owned by Leroy Langford. When Langford 

died in 1945. Fritchle, in as.sociation with 

the Per.se brothers of New York, acquired 

the Oliver company. Fritchle came back 

to NTS in June 1958 when NTS purchased 

the company and added Fritchle. his 

salesman. Nick Lubich and his secretar>' 

Helen Albertson. Lubich recently left the 

company to become a partner with Arnold 

Weiss in the Ohio Theatre Supply Co. 

Fritch. as he is familiarly known in the 

trade, has no plans for the future except 

to take an extended vacation with his wife 

Emily. 

Fritchle's successor as manager of the 

Cleveland office. Miles H. Mutchler, was 

born the year the company was formed 

April 26. 1926. He grew up in Los Angeles, 

attended high school in Meadville. Pa., 

and in 1949 was graduated from Meadville's 

Allegheny College where he met his 

future wife. Betty Masek. daughter of the 

NTS Cleveland manager from 1945 to 

1957. Mutchler joined the NTS family in 

1951. 

Price Differential Points 

Up Patronage Differences 

CUYAHOGA FALLS. OHIO—There are 

status-seekers among theatregoers as well 

as among business executives and suburbanites, 

according to Louis Horwitz of 

the Washington circuit, which includes 

the de luxe State Theatre here. 

• 

Last year the State played a highly suecessful 

nine-week engagement of "South 

Pacific" first run in the area at $1.50 top. 

The picture played almost exclusively to 

an executive-type clientele. The men In 

Ivy League suits and women dressed In 

high fashion came to the theatre in high 

priced cars. 

Recently the state opened a repeat engagement 

of "South Pacific" at popular 

prices. 

"The first week of the engagement, we 

played to 25 per cent more people than 

during any one week of the original engagement." 

said Horwitz. "Our top price 

was 90 cents. It was interesting to note 

that our audiences changed with oui- price 

scale. Where we obviously played to executives 

at $1.50. we were not quite as obviously 

playing to the salaried classes, 

people who budget their money and to 

whom the saving of 60 cents from last 

year's $1.50 high was important. Also their 

dress was less formal. They came in tieless 

sport shirts and sun dresses. But the 

important thing is they came to the State 

in large numbers to see 'South Pacific.'" 

ME-6 BOXOFTICE July 25. 1960

: 

COLUMBUS—The 

' 

dependent 

I The 

j 

All 

I 

"This 

j 

DETROIT—A 

j 

Elliott, 

i 

NEW 

— 

iOhio Session to Stress 

Money-Making Ideas 

convention of the In- 

Theatre Owners of Ohio, to be 

,held October 11-13 at the Neil House here, 

Iwill be a "merchandising convention" designed 

to "put bucks in your pocket," said 

!Ken Prickett, executive secretary, in a 

^bulletin to members. 

session starting at 9 a.m. Wednesday. 

October 12, will be concerned with 

equipment, including the newest types of 

projection, the development of new transiistor 

sound and other types of newer and 

'better theatre equipment. Description of 

,the adaptability of the new developments 

jin this area will be given by men who are 

(experts in their field. 

At the Wednesday afternoon session 

ithere will be speakers on concession merichandising, 

including representatives from 

the automatic vending industries, candy 

Icompanies and popcorn and buttered corn 

producers. Tips from these merchandising 

experts "should be of great value as well 

las interest," said Prickett. 

of Thursday will be given over to 

ipicture-marketing discussions. 

will give you definite information 

ian forthcoming pictures by the production 

ioompanies and means and methods for 

jmerchandising those pictures," said PrickiJtt. 

"This entire convention is a merchanjlising 

convention, set up for one reason 

:o put added bucks in your pocket." 

ifack Elliott 

Establishes 

Industrial Film Company 

new firm for the produc- 

|;ion of industrial motion pictures is being 

i.'stablished by Jack Elliott under the name 

!)f Jack Elliott Productions, with offices 

In New York City and Las Vegas as well 

Detroit. 

lis 

formerly a song writer with a 

j;creen Oscar to his credit, has been na- 

[ional creative director for W. B. Doner 

|md Co., national advertising agency, for 

past two years. The new firm will also 

j.he 

broduce radio -TV commercials and have 

jm operational tie-up in Paris. 

Memory of Theatreman Samuel Pike 

Stirred by Grand Opera House Fire 

CINCINNATI—Memories of a famed local 

theatre builder and promoter of a 

century ago were sharply revived recently 

when the ancient Grand Opera House in 

New York City was destroyed in a spectacular 

fire. The house was built 92 years 

ago by Samuel N. Pike of this city, who 

had made a fortune in the liquor business. 

Pike named the five-story marble structure 

Pike's Opera House, but he sold it a year 

later to financiers Jay Gould and James 

Pisk jr. 

After the turn of the century, the house 

was used for a variety of live and film 

entertainment and in later years had been 

operated as an RKO second-run and 

double feature house. It had been scheduled 

for early replacement by a housing 

project. 

Prior to his New York City activity, 

"îke had erected the elegant Pike's Opera 

House here in 1856 in honor of the famed 

Swedish soprano, Jenny Lind. Because of 

an enormous dome and magnificent decorations, 

it was described as the most 

sumptuous theatre in this country. 

Ten years later, the house was destroyed 

in a fire that was described as "on a scale 

as grand as the building's." In 1890, Pike's 

Opera House was rebuilt on an even more 

elaborate scale, but this version was destroyed 

by fire in 1903 with a loss of nearly 

$2,000,000. 

Today, the name of Samuel N. Pike has 

become a local theatrical legend, being 

mentioned frequently in newspaper references 

to this city's past theatrical glories. 

Quite naturally, columns of space in the 

local newspapers were devoted to stories 

and pictures of the New York City fire and 

to Pike's spectacular theatrical exploits of 

more than a century ago. 

The last of the Pike fires likewise caused 

widespread comment and reminiscing 

along Pilmrow. Only a handful of the 

present occupants of Pilmrow offices remember 

the Pike era, but everyone today 

lives in the reflected glory of the tremendous 

influence Pike exerted in this 

city's theatrical history—even though motion 

pictures were in their infancy when 

the last local Pike's Opera House was consumed 

by fire more than 50 years ago. 

Max Mink Tries New Sales 

Plan for Roadshow Film 

CLEVELAND—Max Mink, managing director 

of the de luxe Palace Theatre, may 

have created a new pattern in roadshow 

campaigns when he started an office building 

campaign during his sixth week of 

playing 20th-Fox's "Can-Can." 

Mink's first tie-up was with the Keith 

Building management, offering a ten per 

cent discount from the boxoffice scale to 

groups of the Keith Building employes who 

applied for tickets through the building 

manager's office. A notice to acquaint tenants 

and employes of the plan was placed 

in the Keith lobby. 

While group ticket-selling at discount 

prices in industrial plants is a common 

pi-actice, this is believed to be the first 

time the plan has been offered to office 

building employe groups. 


BOXOFFICE 

Frank L. Weitzel Booking Service 


Drive-In Manager Dies 

ji'ormGr 

COVINGTON, KY.—James M. Day, 46, 

[ormer manager of the Dixie Gardens 

prive-In at Lookout Heights, died recently 

[it his home in English Woods. He was 

Assistant manager of the Kissel Bros. 

[imusement Park, Colerain Township. Surlivors 

are his wife Margaret, three daughers 

and three sons. 

Installs Air Conditioning 

HAVEN—Albert M. Pickus, owner 

if the Stratford Theatre. Stratford, and 

LjreeuiInad 9' 

to 


|?OA president, has installed a new air 

onditioning unit at his theatre. 

Realart 

Pictures of Cincinnati 


BOXOFFICE 

Lahmann Film Service 


Selma Blachschleger 

Jay Goldberg 

tlOXOFFICE July 25, 1960 ME-7

. . Dick 

. . Walter 

J 

CLEVELAND 

J^rthur Winter is general chairman in 

charge of the Variety golf tournament 

Monday i25i at the Lake Forest Country 

Club. Assisting him is the ticket committee 

of Ted Levy. Buena Vista district man- 

ager: Jim Levitt. BV manager, and Danny 

Rosenthal. UA manager. The prize committee 

is headed by Irwin Shenkcr. chief 

barker: Jerry Lipow. UA salesman: Ted 

and Jim Levy. Prizes have been on display 

in the Academy Film Service show windows. 

Allen and his wife. Jayne Meadows . . . 

Bob Schwartz. Warner field publicity representative, 

was here in preparation for 

the forthcoming engagement of "Hercules 

Unchained." 

Good news department: Rudy Norton, 

Imperial Pictures manager, who has been 

convalescing from a heart attack at his 

home in Wauseon. has been given a green 

light to report back to work Monday i25). 

Congratulations on your 

40th anniversary 

and 

for the line job 

you have always done. 

SCREEN CLASSICS, INC. 

. 

Mrs. Lauren Solether, owner-operator of 

the Falls Theatre. Chagrin Falls, is back 

in harness after a short hospital "vacation" 

Dowdell, Universal booker, 

is doing two weeks of active reserve duty 

with the 302nd Ordnance Group at Camp 

Brockenridge, Ky. 

Filmrowers are delighted with the appointment 

of Lou Marks as MGM central 

division manager to succeed J. J. Maloney, 

retired. Marks served as salesman in this 

exchange territory prior to his transfer 

to Detroit, where he became exchange 

manager . Steuve of the State. 

Findlay. reports theatre attendance in his 

neck of the woods is hitting a new summer 

low. 

Dolores Smith, U-I secretary, is back at 

her desk after enjoying one week of her 

two-week vacation . . . Paramount Manager 

Gordon Bugle's VIP visitors were E. C. 

DeBerry. assistant eastern division manager, 

and Ray Ouderkirk of the home office 

. . . Duke Hickey is concentrating his 

publicity efforts in Cincinnati for the 

forthcoming engagement of Universal's 

"College Confidential." starring Steve 

J&A Productions Acquires 

Mary Todd Lincoln Story 

COLUMBUS—J&A Productions, headed 

by George Je.ssel. has paid $30,000 for 

rights to produce "The Trial of Mary Todd 

Lincoln." authored by State Auditor James 

A. Rhodes and Dean Jauchius, former 

member of the Columbus Dispatch editorial 

staff. 

Jessel has indicated the film will go 

before the cameras by the fall of 1961. 

A spokesman for Jessel said that Vivien 

Leigh. Susan Hayward and Joan Crawford 

are under consideration for the title role, 

as the widow of Abraham Lincoln. The 

authors may collect another $30,000 for 

television rights. Rhodes is a foiTner mayor 

of Columbus and onetime candidate for 

the Republican nomination for governor 

of Ohio. 

"Teacher's Pet' Revival 

HARTFORD — Community Theatres' 

Lenox played a three-day revival of Paramount's 

"Teacher's Pet." Allen Widem, 

local film critic, has a role in the film. 

Lônaratutatlond 

f 

to 

BEN SHLYEN and BOXOFFICE 

ALLIED FILM EXCHANGE | 

1026 Fox Theotre BIdg. 

Detroit 

IMPERIAL 

PICTURES 

2108 Payne 

Cleveland 

Distributors of 


ME-8 BOXOFFICE :: July 25, 1960

i 

Soxon^Ben-Hur 

I 

Kill 

! 

MIDDLETOWN, 

i 

I 

WINSTED, 

I 

able 

— 

— 

— 

— 

— 

Politics Edges Films 

In Steaming Boston 

BOSTON—The Democratic convention 

and a torrid spell of weather cut into the 

grosses, but "Psycho" in its third week was 

only slightly behind the big take of the 

second week. This Paramount film, in for 

five weeks at the Paramount, is doing such 

consistent business that the management 

expects to retain it for two more stanzas. 

Of the new product, "Portrait in Black" 

was the outstanding grosser with "The 

39 Steps" also above average. "Ben-Hur" 

with its daily matinees is still leading the 

holdovers with "Carry On, Nui'se" next in 

line. 


Astor Portroit in Black (U-l) 190 

Beacon Mogdoleno (Shelton), 4th wk 100 

Hill 

Boston This Is Cinerama (Cineroma), reissue, 

I 1 th wk 80 

CoDr,—Oscor Wilde (Four City Ent.) 3rd wk. 60 

E-eter 

G;r,—Can-Con 1 

Street The 

(20th-Fox), 

39 Steps (20th-Fox) 

6th wk 

120 

75 

Keimore Carry On, Nurse (Governor), 7th wk. 120 

Meiional The Story of Ruth (3rd wk.) 50 

Metropolitan lee Palace (WB), 2rvd wk 50 

Orpheum The Apartment (UA), 4th wk 115 

Poromounf Psycho (Para), 3rd wk 250 

Pilgrim Hercules Unchained (WB), 2nd wk. . . 1 00 

(MGM), 33rd wk. 170 

'Bellboy' Scores Good 135 

In New Haven Opening 

NEW HAVEN—The latest American-International 

double-bill, consisting of "Circus 

of Horrors" and "The Jailbreakers," 

bypassed downtown to open day-and-date 

at three di'ive-ins, the New Haven, Summit 

and Bowl. A U-I double-bill also premiered 

in the drive-in field— "Dinosam-us" 

and "S.O.S. 

Crr,-,n— The Best 

Pacific" 

of Everything 

bowing 

(20th-Fox).. 

at the Post. 

Career (Paramount), revivals 80 

Lincoln Dreams (Jonus), 2nd wk 115 

Loews College Bells Are Ringing (MGM), 

2nd wk 120 

New Haven, Summit, Bowl drive-ins (day and 

date) Circus of Horrors (AlP); The Jailbreakers 

(AlP) 

Pcromount—The Bellboy (Para); Walk Like a 

1 00 

Dragon (Para) 135 

-:f- Drive-In Dinosaurus (U-l); S.O.S. Pacific 

L-l) 110 

?c:3er Sherman Pollyonna (BV) 105 

Carry On, Nurse (Governor), 2nd wk. 100 

.Vt-alley 

4 Hartford Situations 

Do Better Than Average 

HARTFORD — "Ben-Hur." moving 

briskly along, went into its ninth Stanley 

Warner week. 

Allyn— Ice Paloce (WB) 90 

Art—Temporarily shuttered. 

Webb Privote Property (Citation) 115 

Ci-.e 

E .1 Loew Circus of Horrors (AlP); The Jail 

Breakers (AlP) 85 

Loews Polace Pollyonna (BV), 2nd wk 90 

Loew's Poll Bells Are Ringing (MGM), 2nd wk. 115 

'Meadows The Bellboy (Para); Three Came to 

(UA) 125 

Stonley Warner Strand Ben-Hur (MGM), 9th wk. 130 

Designates Ladies Night 

CONN.—Sal Adorno sr., 

[general manager of M&D Theatres, has 

designated Wednesdays as Ladies Night at 

Hhe first-run Palace. Under the plan, a 

woman is admitted free with a male escort 

buying one adult ticket. 

[Drops Two Bargain Nights 

CONN.—John Scanlon jr., 

'manager of the Strand Theatre, has 

.dropped his Thursday-Friday bargain night 

;plan for the summer months. Under the 

jpolicy, one adult paying $1 admission is 

to bring another adult as guest of 

the management. 

Mickey Daytz Heart-Warming Letter 

Makes Plea for Jimmy Fund Pledges 

BOSTON—Accompanying pledge cards 

being distributed to exhibitors seeking 

their participation in the coming Jimmy 

Fund drive for the Children's Cancer Research 

Foundation, which maintains the 

Jimmy Fund clinic and hospital, is a letter 

written by Mickey Daytz. head of Daytz 

Theatres, whose child underwent treatment 

at the clinic. 

The Jimmy Fund drive is conducted annually 

under the sponsorship of the Vai-iety 

Tent 23 of New England to raise money 

for the clinic. Daytz' letter follows: 

Dear Fellow Exhibitor, 

Before signing the Jimmy Fund Pledge 

Card I would appreciate very much if you 

would do me a favor and read the following: 

The purpose of this letter is twofold 

First, I am sure everyone in our industi-y 

knows that I had a personal problem which 

brought me into intimate contact with Dr. 

Farber and his medical staff. It was also 

necessary for me to spend countless hours 

in the Jimmy Fund building Uhe one 

which you helped make possible). If you 

could have been with me to see the young 

patients or talk with their families, as I 

have, you would then really understand 

the tremendous contribution you have 

made by being part of the Jimmy Fund. 

PRAISES HOSPITAL STAFF 

I only wish I had the ability to express 

my feelings about Dr. Farber. his medical 

and scientific staff and the unbelievable 

amount of good they are doing. 

Secondly. I truly wish it were possible 

for me to shake the hand and thank every 

person in our industry who has ever taken 

any part whatsoever in the Jimmy Fund 

drive. I will never be able adequately to 

express my feelings to you for providing 

this place, which. I never thought when 

I signed the Pledge Card, would affect 

me personally. 

It's only because of the Jimmy Fund 

that now one has the choice of exchanging 

a diseased organ for a precious life. Just 

imagine, not so many years ago you were 

not given this choice. 

REASON TO FEEL PROUD 

Each of you, individually, have a right 

to be tremendously proud for whatever 

part you have played in bringing this 

about. Take it from one who knows, when 

you leam "it's cancer," it is difficult to 

avoid the emotional problems—but at the 

Jimmy Fund building. Dr. Farber and the 

entire staff treat the condition and person 

with just unbelievable kindness and consideration. 

I pray to God that you will never have 

the indescribable feeling of learning that 

a little child near and dear to you has a 

malignant disease, but if you could see, as 

I have, hundreds of children at the Jimmy 

Fund clinic, I am sure you would not 

only sign the Pledge Card, but whatever 

you have done in the past to help the 

Jimmy Fund, you will want to do just a 

little more. 

my I know from own experience there 

are bad financial problems that confront 

the Children's Cancer Research Foundation. 

I also know the many thousands of 

dollars it costs for just the treatment of 

the children. 

I have received no bills from the Jimmy 

Fund, they sent no bills—all treatments to 

patients in the building are free, so you 

the desperate need 

can imagine therefore, 

for money to continue such a program. 

There are so many things the motion 

picture industry can be proud of, and 

rightfully so—but—without a question of 

doubt, what you are doing to further research 

and help children afflicted with 

cancer, must be put on the top of the list. 

If I personally can give any advice, direction 

or anything to help swell your collections, 

please give me the privilege of 

doing so. 

Thank you for taking time out to read 

this message and be assured so many of 

us will always be most grateful. 

Sincerely, 

MICKEY DAYTZ 

Multiple Sneak Previews 

In New Haven Territory 

NEW HAVEN—The first 

sneak preview 

in many months of a major Hollj'wood film 

in several territory theatres on the same 

night produced an encouraging quantity of 

press comments. 

Paramount's "It Started in Naples," 

shown at two New England Theatres situations, 

the Paramount, New Haven, and 

Allyn. Hai'tford. was accompanied by sizable 

press breaks, including the lead in 

Allen M. Widem's Coast-to-Coast column 

in the Hartford Times the following day. 

Maurice Bailey and Franklin E. Ferguson 

of the Bailey Theatres, New Haven, 

also sneak-previewed Governor Films' 

British import. "Carry On. Nurse." 

Paramount's "Conspiracy of Hearts" was 

sneaked at the Stanley Warner Empress. 

Danbuiy. 

Council Forbids Drive-In 

Hookup With Nearby Home 

GROTON, CONN.—The Groton town 

council has squelched the Bridge Drivein's 

plans to pipe sound into nearby homes. 

The theatre had asked authority to run 

a wire through a storm sewer to five homes 

that get a free peek at the screen but miss 

the dialog. The theatre management 

hoped this would squelch complaints about 

the theatre's operations. 

The council, however, decided it was 

best not to have wires running through 

the sewer. 

Bargain Night in Hartford 

HARTFORD—Murray Lipson, general 

manager of Community Theatres. Inc., 

local suburban circuit, has put a new Bargain 

Night policy into effect at the subsequent-run 

Lyric Theatre, Hartford, 

charging only 35 cents for adults and 20 

cents for children on Tuesdays and Wednesdays. 

30X0FFICE July 25. 1960 NE-1

(ônaratutauoni and v->eSl VUiihei 


on their 40 Years of Service to the Motion Picture Industry 

NEW ENGLAND 

THEATRES INC. 

Robert M. Sternburg, president 

260 Tremont Street 

LOCKWOOD & 

GORDON 

ENTERPRISES 

Boston, 

Mass. 


Boston, 

Mass. 

AMERICAN 

THEATRES 

CORPORATION 

Samuel Pinanski, Pres. 

646 Woshington St. 

Boston, Mass. 

REDSTONE 

DRIVE-IN 

THEATRES 


Boston, Mass. 

^fE-2 BOXOFFICE July 25, 1960

G(manai{Jxitlond^ 

JOSEPH E. 

LEVINE 

EMBASSY PICTURES CORP. 

Time & Life BIdg., Rocl

. . Norman 

. . Postcards 

BOSTON 

JIarvcy Appell started his new position as 

sales manaRer of Embassy Pictures 

Corp. Monday ill', replacing Judson 

Parker. The latter was transferred to Embassy's 

New York office to work under 

Eddie Solomon, head of advertising, promotion 

and exploitation. Harvey has been 

with Columbia Pictures as a salesman for 

1 1 years, city salesman here for three 

years. In his new Embassy post he will 

work under Joe Wolf, exchange manager. 

Louis Richmond, owner of the Kenmore 

Theatre, tossed a delightful press party at 

his Marblehead summer place, Mi-s. Richmond 

acting as hostess. Members of the 

press were invited to arrive early for a 

swim in the new pool and to stay for an 

old-fashioned New England clambake with 

all the fixings. 

Art Morton, manager of the Paramount 

Theatre for New England Theatres, has 

returned from the hospital, where he underwent 

treatment for a circulatory ailment. 

He is expected back at the theatre 

by the end of July . Knight, 

president of the Yankee network, has accepted 

an invitation from Independent Exhibitors 

to speak at the annual convention 

in Chatham. Mass., September 13, 14. His 

address will probably be heard on the 

final afternoon of the convention. 

The management of the Paramount Theatre 

is delighted with the reception the 

SEATS Reupholstered and instolled 

COVERS Made to order in all sizes 

CARPETS Repaired and installed 

SCREENS Repaired and refinished 

AARON THEATRE 

write or call 

MAINTENANCE CO. 

132 Horvord Street, Dorchester, Mass. 

GE 6-9463 

sc/tefMe 

Hitchcock film. "Psycho," is receiving from 

Boston patrons. Hy Fine, district manager, 

said, "We have never played an attraction 

which has done such consistent business. 

The third week's gross w'as only slightly 

under that of the second and we are predicting 

that the fourth and fifth weeks 

will be well over average. This film may 

stay two weeks more than the commitment 

of five weeks." 

During the current face-lifting at the 

United Artists exchange, publicist Joe 

Mansfield emerged with an enlarged office 

complete with pine paneling, air conditioning 

and a soundproof ceiling. His new 

quarters are about three times the size of 

his former one . from the 

west coast signed by Harry Smith, retired 

RKO booker: Nate Oberman. former head 

booker at MGM. and Frank Wolf, former 

assistant to E. M. Loew. have been received 

by their industry friends here. 

Martha Kenney, secretary to Al Herman 

of Valiant Films Corp., and her husband 

left for the west coast by jet plane for 

two weeks ... A new summer policy of 

matinees every day and special morning 

shows on Saturdays has been established 

at the Saxon Theatre for "Ben-Hui-," a 

Sack Theatres house. At the Gary Theatre, 

where "Can-Can" is also on a reserved-seat 

basis, extra matinees have 

been put into effect, with the Sack Theatres 

management appealing to the influx 

of summer visitors. Both houses had been 

on an eight-times a week policy. 

Appoints Leonard J. Riendeau 

SPRINGFIELD. MASS. — Leonard J. 

Riendeau. associated with the Arcade and 

Bijou theatres management, has been appointed 

Arcade house treasurer for the duration 

of the "Can-Can" 70mm engagement 

by Arthur F. Darley. resident manager 

of the B&Q house. 

"Huckleberry Finn' Contest 

BRIDGEPORT, CONN. — Al Domian. 

Loews Poll, planted a newspaper coloring 

contest for MGM's "The Adventures of 

Huckleberry Finn." 

$60,000 Profit Realizeci 

For Variety Village Use 

TORONTO—The sum of $60,000 came to 

the Variety Club of Toronto for Variety 

Village as the profit of the recent Variety 

International convention, it was revealed 

by R. W. Bolstad. finance chairman. Chief 

Barker J. J. Fitzgibbons jr.. convention 

chairman, was presented with a diamond 

tiepin by Bolstad. 

Fitzgibbons saluted all the sponsors and 

committee chairmen by name, as well as 

the Variety women's committee and the 

helpers from the WOMPI organization. 

In the absence of Dan Krendel. registration 

committee head. Fitzgibbons gave the 

number of registrants at the convention as 

785 and pointed out that those from Toronto 

totaled the highest number ever 

to attend from one tent. 

Fitzgibbons announced that over 80 letters 

and telegrams had been received from 

visitors attending the convention praising 

it as the "greatest ever" and these would 

be photostatted and put in a special scrapbook, 

along with newspaper clippings and 

photographs. This special convention exhibit 

would be kept permanently in the 

clubrooms for all to examine. 

The chief barker stated that a regular 

meeting would be held Tuesday. July 26, 

the first time for one in either July or 

August, in order to give impetus to the annual 

Variety baseball game, scheduled for 

Wednesday, August 10. He announced that 

a 3.000-foot. 16mm color film of the convention 

would be shown at the meeting. 

'Kwai' Producer-Director 

Reaciy to Start 'Lawrence' 

BOSTON—Sam Spiegel and David Lean. 

who produced and directed "Bridge on the 

River Kwai," are about to go into production 

on another film, "Lawrence of Arabia," 

which may easily develop into the 

biggest grosser of 1962. Taken from "Seven 

Pillars of Wisdom" and from some of 

Lawrence's other writings, the shooting 

will start in November and is to be finished 

in about a year. As with "Bridge." Columbia 

will release "Lawrence of Ai'abia" on 

a roadshow basis. 

Marlon Brando is the only star signed. 

He will portray the title role. Anthony 

Nutting, an Englishman whose years spent 

in Arabia and the Middle East have procured 

for him the job of "advisor" on the 

film, spent a day in town for press interviews. 

According to Nutting. Brando was 

selected to play the role of the English 

Lawrence despite the fact he is an American 

because both Spiegel and Lean consider 

him the greatest living actor. 

The film will be shot entirely in the 

Jordan area. The press luncheon to introduce 

Nutting was arranged by Columbia 

press a?;ent John Markle. 

n 2 ycors for $5 1 year for $3 3 yeors for $7 

G Remittance Enclosed Q Send Invoice 


TOWN ZONE STATE.. 

NAME 

POSITION 

P jlBia THE NATIONAL FILM WEEKLY 52 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

Comedy to Beloin-Richlin 

HOLLYWOOD — The 

writer-producer 

team of Edmund Beloin and Maurice Richlin 

have announced as their first project 

for Paramount the purchase of "Villa 

Mimosa." a British novel by Jerrard Tick- 

The book was purchased from the galley 

ell. 

proofs and will be published this fall 

in America by Doubleday. A suspense comedy, 

the yarn has a French coast locale 

and has two top male roles and roles lor 

six femmes. 

NE-4 BOXOFFICE July 25, 1960

I 

^ 


terryMOOREdebraPAGET 

must I 

Ihe true story of a girl on death row! 

die? 

They said 

she was 

guilty 

as sin... 

the naked 

shameful 

life of a 

"GOOD 

TIME 

\ GIRL" 

nrDT CDCCn 

Diiecled by Screenplay by Eieculiye Producer 

.rmeDtKl ri\LLU ROYDELRUTH- GEORGE WATERS and RICHARD BERNSTEIN RICHARD B.DUCKETT 

,:ed by RICHARD BERNSTEIN A VISCOUNT TERRY MOORE PRODUCTION AN AMERICAN INTERNATIONAL PICTURE 

CONTACT YOUR yimanlaan, A ^nlBJ^rlaiia/âL EXCHANGE 

EMBASSY PICTURES CORP. 

JOSEPH LEVINE 

20 Winchester Street Boston, Mossachusetts

LônaraiulationA and (J3eAl 

WlAheA 


on their 40 Years of Service to the Motion Picture Industry

iônaratulationd una Vêst 

l/l/iAned 


on their 40 Years 0/ Service to the Motion Picture Industry

was 

HARTFORD 

Jack Sanson, Stanley Warner Strand, ran 

the first Youth Show of his "Ben-Hur" 

engagement, charging 90 cents for youngsters 

at a 1 p.m. performance July 7. Similar 

programs are anticipated in the longrun 

Community Theatres 

schedule . . . booked an Ingmar Bergman film, "The 

Magician," for the Colonial beginning July 

13. The film made its Connecticut bow 

some months ago at the Lockwood & Gordon 

Cine Webb. 

Local visitors included Bill Daugherty, 

Connecticut district manager, Lockwood & 

Gordon Theatres . . . Bernie Menschell 

played a revival bill, consisting of "The 

Pajama Game" and "Indiscreet," both 

from Warners, at the Manchester Drivein. 

Mrs. Ruth Bolton, Loew's Palace, planted 

a full column of copy in Allen M. Widem's 

Coast-to-Coast column in the Hartford 

Times for Buena Vista's "Pollyanna" . . . 

Ray McNamara. Allyn. planted sizable 

breaks for a sneak-preview of Paramount's 

"It Started in Naples." 

Benefit at Detroit Fox 

Totals Record $75,000 

DETROIT—The Fox Theatre, which has 

been embarking on a major renovation 

program, including the installation of a 

new air conditioning system, experienced 

a single performance gross of over $75,000 

— the largest in its 33-year history. The 

occasion was the benefit preview of "The 

' 

Story of Ruth. sold on a hard ticket basis 

to raise funds for a clinic to be erected 

by the Most Holy Trinity Catholic Church. 

The church rented the house for a nominal 

sum and took in the entire gross, with 

tickets up to $50 a seat. Strong support 

for the benefit was received from such 

diverse sources as the Henry Ford family 

and the teamsters union. 

Managing Director Joseph J. Lee is continuing 

with his renovation program by 

dickering for a new screen, and making 

plans to schedule organ recitals about 

twice weekly. The theatre organ has been 

kept in operating condition, although not 

used for regular performances for about 

15 years. 

Next Elvis Presley Film 

Will Be Made in Hawaii 

MEMPHIS—Elvis 

Presley, leading a gay 

life around Memphis between pictures, has 

been making newspaper headlines—as usual 

when he is home. 

A girl tried to run him down with her 

car while he was riding his motorcycle. 

She said "it was all in fun." Elvis did not 

call police. 

Then he bought a new speedboat which 

he enjoys "almost as much as" his Cadillacs, 

of which he has several. 

His next movie will be "Hawaii Beach 

Boy" and will be made in the 50th state. 

He is under contract for another movie 

a 

western. 

Elvis is home after finishing "G. I. 

Blues," scheduled for Thanksgiving release. 

— 

iierlin. Conn., Drive-In 

Features Sunday Swaps 

BERLIN. CONN.—The Berlin Drive-In 

has a new Sunday "Sell-Buy-Swap" plan 

in effect. 

Regional residents are charged only 50 

cents admission for their cars to enter the 

theatre grounds on Sundays from 9 a.m. 

to 5 p.m. 

The idea is to provide a setting whereby 

people can bring household items and the 

like to sell or swap or to purchase similar 

material from other Sunday swappers. 

The tl.eatre's playground is open all 

day Sunday, and. as the theatre notes in 

newspaper ads. "This ends the babysitting 

problem for Sundays!" 

Boating is also available on the theatre's 

lake on Sundays. 

The Berlin is owned and operated by 

the Lakeside Realty Co., headed by George 

LeWitt. 

Film InJurtry to Aid 

Hospital Ship HOPE 

HOLLYWOOD—Jack Warner, president 

of Warner Bros. Pictures, âs been named 

chairman of the Motion Picture Industry 

Committee for Project HOPE by Ernest 

R. Breech, board chairman of Ford Motor 

Co. and chairman of the HOPE Business 

and Industry Committee. 

Warner will head an industrywide drive 

to raise funds for the nongovernment program 

which depends on contributions from 

the American public, industr} business 

and labor for the $3,500,000 needed yearly 

to operate the SS HOPE, a hospital ship 

equipped to operate as a medical training 

center in southeast Asia. 

Primary objective is to bring modem 

medical knowledge and techniques to the 

medical and health professions o" newly 

developing countries in that area. Training 

will take place aboard ship and in inland 

field hospitals. 

The 230-bed ship will leave for Indonesia 

and Vietnam late this summer with a 

medical staff of 15 doctors. 25 nurses, and 

30 auxiliai-y medical personnel. Three additional 

groups of up to 35 physicians will 

be flown to the ship on a rotating basis to 

supplement the project's training programs. 

HOPE, which means Health Opportunity 

for People Everywhere, is headed by L. F. 

McCollum, president of Continental Oil Co. 

Austin Drive-In Murals 

Painted by H. R. McBride 

AUSTIN—The Chief Drive-In now has 

a giant chief on horseback on the front 

of its motion picture screen tower—the 

side facing the highway. The figure was 

painted by H. R. McBride, artist whose 

work appeared on the covers of the old 

Liberty and Colliers magazines. The Indian 

and horse are approximately 50x30 

feet. A large figure of a mounted Ranger 

appears on the roadside front of the Burnet 

Drive-In screen tower, also painted by 

McBride for Trans-Texas Theatres. 

The new murals are in gorgeous colors 

and have brought a lot of public comments, 

reports Earl Podolnick. president of 

Trans-Texas. 

VERMONT 

Tndoor theatres are among the buildings 

which would be affected by a proposed 

revision of Burlington's zoning law, embodying 

what has been described as a 

"changed concept" for the zoning board. 

The proposed changes would strip the 

board of some of its discretionary power, 

establish a modified commercial district 

for sections of Shelburne street and Nortli 

avenue, provide for unit development of 

land and set a fee for zoning board applications. 

All buildings erected, enlarged or 

rebuilt, including indoor theatres, would 

have to be provided with minimum 

p mounts of off-street parking space under 

a formula spelled out in detail in the new 

ordinanfe. 

Elizabeth Kirkness, Burlington Free 

Press columnist, who recently visited Israel, 

reported that one of the "year's great 

films ' being completed during her 

stay there. It is based on Leon Uris' 

popular novel. "Exodus." a story of the 

European refugees' flight to Israel and 

their life there. Miss Kirkness said: "Coming 

recently from the sites and peoples of 

this dr'^matic and authentic story, we recommend 

it to all readers seeking to know 

more fully the background of Israeli 

youth." 

'Passed for White' Clicks 

In St. Louis Saturation 

ST. LOUIS—A greater St. Louis area 

saturation of "I Passed for White" in six 

drive-ins and five indoor houses garnered 

an ii"pressive gross of $64,000 in one week, 

according to Frank Thomas. Allied Artists 

manager for St. Louis and Kansas City. 

The engagement, bolstered by intensive 

radio and newspaper advertising, lasted 

seven days in all situations except for 

Belleville. Wood River and Edwardsville on 

the Illinois side, these spots playing four 

days. Pour drive-ins—The Airway. North, 

66 and French Village—held the film for a 

second week as did two indoor houses—the 

Majestic and Princess. 

Thomas credited a good share of the 

playdate's success to Howard Spiess of the 

Phil Smith drive-in circuit, who worked 

very closely with Thomas and AA salesman 

Joe Howard in planning the advertising 

campaign. Thomas also said that pressbook 

advertising copy was "toned down" 

slightly for the newspaper campaign but 

that no controversy arose over the picture's 

title or the art work of the ad layouts. 

The other situations taking part in the 

day-and-date booking were the Manchester 

and Broadway drive-ins and the Alton, HI. 

hardtop. 

Job to Frank Nugent 

HOLLYWOOD—Frank Nugent will write 

the screenplay for "Two Rode Together," 

John Ford production for Columbia release, 

to be produced by Stan Shpetner, 

with James Stewart and Richard Widmark 

starred. Ford will direct. Based on "Comanche 

Captive." a seven-part serial by 

Will Cook which appeared in the Saturday 

Evening Post. "Two Rode Together" is 

slated to roll in October. 

NE-8 BOXOFTICE July 25, 1960

Jacksonville WOMPI 

Installs Officers 

JACKSONVILLE — PhUomena "Phil" 

Eckert, Columbia office worker, was installed 

as the eighth president of the local 

Women of the Motion Picture Industry 

at formal ceremonies in the Town House. 

The annual installation was preceded by a 

cocktail party and banquet, with "Buck" 

Robuck, United Artists salesman, sei-ving 

as master of ceremonies. The installing 

officer was former president Sarah Keller. 

Present were the full WOMPI membership, 

escorts and many invited Filmrow executives. 

In the past few years, WOMPI has developed 

into one of the city's most active 

civic groups and has made an envied name 

for itself and its members for the wide 

number and variety of useful philanthropic 

efforts it contributes to community life. 

WOMPI has also made many friends here 

for the motion picture industry and has 

strengthened the industry's ties with the 

public. 

Other new officers installed were: first 

vice-president. Flora Walden, Rigg Booking 

Service; second vice-pi-esident, June 

Paircloth, Pinecrest Drive-In; recording 

secretary, Shirley Gordon, Warner Bros.; 

corresponding secretary, Mamie Newman, 

Columbia, and treasurer, Ida Belle Levey, 

United Artists. 

New board members are Enidzell "Easy" 

Raulerson, Iva Lowe, Dorothy Zeitlinger, 

Jane Davis and outgoing president Mai-y 

Hart, all of Florida State Theatres; Virginia 

Merritt, Jax Film, and Marie De- 

Nazarie, United Artists. 

The speaker of the evening was Fred 

Mathis, Paramount manager, who lauded 

WOMPI on its emergence as an agency for 

community service, and for its 

loyalty and 

dedication to the motion picture industi-y. 

President Eckert announced a full slate 

of WOMPI social activities and charitable 

works for the coming year, and treasurer 

Levey's report revealed a sound financial 

condition. 

Sid Eckman Goes East; 

Vince Flynn to Mill City 

MINNEAPOLIS—Sid 

Eckman, who has 

been manager of MGM here for about 

three years, has been transferred to Philadelphia 

as manager, effective the 18th. 

Eckman has been with MGM about 25 

.years, coming here from Washington. He 

replaces William Madden who has been 

named midwest division manager with 

headquarters in Chicago. 

Replacing Eckman in Minneapolis is 

Vince Flynn, former MGM manager in 

Des Moines. Flynn has been with MGM 

about 20 years. LeRoy Smith, salesman for 

MOM in Minneapolis, has been named 

manager in Des Moines. He has been with 

the company 25 years. 

Drive-In Installs 70mm 

SAN DIEGO—National 70 Bauer projectors 

and 1960 model Constellation arc 

lamps were installed recently at the 

Rancho Drive-In for the projection of 

70mm film productions. The installation 

was made by National Theatre Supply. 

As It Looks To Me I?. 

By KROGER BABB 

A Showman's Views on Merchandising Motion Pictures 

A BAT IS blind! A brat is like a bat! 

A brat is a boy or girl, or adult, who cuts 

up your seat, throws a rock through your 

screen, carves his name on your restroom 

walls or tears down the mirror over the 

sink. The nation boasts more brats today 

than ever before in its history. Parental 

guidance, the teachings of church and 

school cannot cope with the problem. Some 

theatres have rid themselves of these expensive 

woiTies by simply not admitting 

children. This is one way—and there's no 

denying the fact that it works. However, it 

may not eventually prove to have been the 

best method. 

LIFE TENDS TO follow a routine which 

is governed greatly by habit. Bar all the 

nation's brats from theatres and you need 

keep out the well-behaved youngsters, too. 

In other words, you cast yourself as the 

"Judge" who is going to determine who's 

who. One manager recently explained to 

us that he purposely takes Friday evenings 

off, because on these nights the teenagers 

simply take over his theatre and make a 

shambles of it!! Running away from the 

problem is hardly finding a cure for it. 

There can be no question but that mOlions 

of adults stay away from our theatres 

simply because they do not want to project 

themselves into the middle of the prevailing 

teenage squealing, wrestling, whispering 

and bag-popping. 

WE BELIEVE that, although there may 

be more wild ones these days, this is a 

condition with which properly trained theatre 

managers and staffs can fully cope. 

There is nothing a youngster admires more 

than the man who knows how to boss him 

or the place where he has to behave. Show 

us the football coach who defies his entire 

football squad to throw him in the nearby 

river and proves that they can't—and 

we'll show you a wimiing football team 

that acts like perfect gentlemen in the hotel 

and restaurant before and after the 

game. The same holds true with theatre 

managers. Find the theatre with a welldisciplined 

youth audience and you'll be 

looking at a theatre that is constantly 

patronized by youth. 

KIDS ARE LIKE dogs in many ways, if 

you'll pardon the comparison. Some people 

have dogs that never get completely housebroken 

in their lives. Yet we know a doglover 

who can take any fancy breed, 

hound or mutt and completely break the 

dog in 24 hours. Add to this the fact the 

dog will follow his master anywhere he 

goes. Kids cry to go with parents or persons 

they cannot boss. "Admiration" is a 

powerful force. Show us a theatre where 

yonngsters must behave and regardless of 

what is showing, it will prove a theatre to 

which children like to go. 

DURING OUR WIDESPREAD experiences 

around theatres from coast-to-coast 

and in all parts of the world, we recall one 

manager who stands out head and shoulders 

above all others in the art of controlling 

the kids. Today, he's an old man and 

retired. We called him the other night and 

asked him to "write" the rest of this 

column. If you pick up an idea from him, 

thank Bill; 

"MANAGER MUST first get into his 

noodle that someone has to be the boss. 

His customers are not always right. Since 

he runs the theatre, he must be the boss. 

When kids come through the door the first 

job is to slow them down—make them 

walk. Ask each one his name. Repeat it 

clearly. Let him know that you know him. 

This pleases them and in a way scares 

them. Have a 'reward trailer' on your 

screen. But prior to the start of each performance 

go down front and with lights 

up talk to the kids. Put them on their best 

behavior. Explain to them clearly 'how 

they should act.' Mention the $5 or $10 

reward for reporting the 'bad boy' who 

they observe cutting your seat. Point out 

that this isn't 'ratting' but instead like belonging 

to the FBI. * * * Then explain to 

them that the police chief insists that you 

have any and all who misbehave arrested. 

Assure them that you do not wish to do 

this. Finally, seat yourself among them 

and start your show. As undesirable behavior 

begins to occur, tap those on the 

shoulder followed by a "shush" or word of 

warning for the lesser things. Use the rowdies 

as your stepping stones to success . . . 

Ease yourself over behind the wild ones, 

and let them know you are there. Always 

keep in mind that you must never slap or 

hit a child. You may frighten the troublemaker. 

Some may even cry. Lead them out. 

Some may repeat . . . Detei-mine the worst 

of the bunch. Lead him out. Refund his 

ticket. Tell him never to return. Repeat 

daily, then weekly until unnecessary . . . 

That's it, men!" 

New Cincinnati Quarters 

For States Film Services 

PHILADELPHIA—The States Film Service 

of Ohio and Indiana has acquired a 

building in the heart of the Cincinnati 

film district as a center for film exchanges, 

offices and shipping rooms, according to 

Meyer Adleman, president, who also heads 

the New Jersey Messenger Service with 

main offices here. 

Adleman said the Cincinnati building is 

modern and fireproof, has extensive packing 

facilities and a modern screening room, 

is built in an "arcade" style and has a 

driveway leading from Central Parkway. 

The building has enough room, he said, to 

house the buying administration and distribution 

division of all film distributors. 

Paramount's "The Counterfeit Traitor" 

is the true story of Allied espionage ace 

Eric Erickson. 

BOXOFFICE July 25, 1960 N&9

(ônaratulations and (j->e5t 

l/i/idfied 


on their 40 Years of Service to the Motion Picture Industry

(ônaraiulauond and vêst 

V\JiAn,eS 


on their 40 Years of Service to the Motion Picture Industry 

60 Church St. 

AL HERMAN 

VALIANT FILMS 

CORPORATION 

Now Booking 

MARTHA F. 

'Sword and the Cross" 

"Ta mango" 

BEN WILLIAMS 

ENTERPRISES 

Boston 

KENNEY 

E. M. LOEW 

THEATRES 

177 Huntington Avenue Boston 

260 Tremont Street Boston 

"Business Tuff? 

See Ruff!!"

. Sid 

Look 

. . 

Carolina Supreme Court 

Upholdsm6 Blue Laws 

COLUMBIA, S. C—South Caiolinas 

244 -year-old blue laws against Sunday 

amusements have been upheld by the state 

supreme court, and the ban is now headed 

for a federal court test. 

Spartanburg attorney Chester Ward, 

representing a group of Greenville and 

Spartanburg area motion picture theatre 

operators, said the case will be appealed 

either directly to the U. S. Supreme Court 

or to a three-judge federal panel. 

The five-member state supreme court 

handed down a unanimous ruling Thursday 

which upheld both the constitutionality 

of the blue laws and their application 

to ban Sunday movies. In a ten-page decision 

written by Chief Justice Taylor H. 

Stukes, the court held that any revision of 

the statutes would have to be made by the 

state legislature, not by the courts. 

"It is part of the legislative plan for a 

day of rest and surcease from the usual 

activities," the court declared . . . "and we 

conclude that it does not offend any provisions 

of the state or federal constitutions." 

.ARGUMENTS REJECTED 

The tribunal rejected aiguments that 

the prohibition of certain paid amusements 

on Sunday violates guarantees of religious 

freedom, freedom of speech and equal protection 

of the law. The appellants pointed 

out movies were not within the terms of 

the statute, being unknown at the time 

of enactment. But the high court held 

the word "plays" in the statute covered 

this. 

The supreme court also said golf "was 

probably unknown to the framers of the 

statute, but it was considered as within it." 

Appellants also argued the legislative 

intent was to prohibit only disorderly and 

noisy sports or pastimes. They fui-ther said 

the "law arbitrarily selects one form of 

recreation to prohibit and permits other 

types." 

Movies may be shown in some areas in 

the state due to special legislation. Greenville 

recently became eligible under one 

such legislative act, provided the city 

council approves the move. The particular 

John Broumas Re-elected 

Ocean City, Md.—John Broumas of 

Chevy Chase. Md., was re-elected presid 

e n t of the 

Maryland Theatre 

Owners Ass'n 

at a meeting of 

the organization's 

board of directors 

at the 

George Wa.shington 

Hotel here 

last week. 

George Brehm 

w a s re-elected 

first vice-presi- 

William 

dent; 

John Broumas Fischer was 

chosen second vice-president, and 

Douglas Connellee was re-elected treasurer, 

and T. T. Vogel. secretary. 

George Browning was retained as 

executive secretary. Broumas also was 

named national director. The Maryland 

association is affiliated with Theatre 

Owners of America. 

Re-elected as directors, in addition 

to the five officers who also are board 

members, are the following: Sam Mellits, 

Harold Waggonheim, Jack Fruchtman, 

I. M. Rappaport and Harold De- 

Graw. Newell Howard was added to 

the board as a new member. 

New Theatre to Be Built 

In Carmel Valley. Calif. 

MONTEREY, CALIF.—Construction will 

begin the first of next year on a 400-seat 

theatre in Carmel Valley, a rustic resort 

community 22 miles from the Monterey 

Peninsula. The theatre will be of California 

ranch design, complete with landscaping 

and a lighted parking area. The structure 

will be on the edge of the business district. 

The house will have stereophonic 

sound, widescreen, a fountain and snack 

bar next door, opening into the theatre 

lobby. All of the seats will be of the rocking 

chair loge type, an innovation for this 

area. A large lobby with a fireplace and 

functional furniture will add to customer 

comfort. Another customer comfort will be 

a 40-seat cryroom for parents with noisy 

toddlers. Construction of the theatre will 

be of concrete block, steel, wood and 

NEW HAVEN 

noting top reaction to openings of "The 

Operie Perakos, general manager of Perakos 

Theatre Associates, and his wife 

Nikki were New York visitors, renewing 

acquaintance with Brazilian friends last 

seen in Mexico some months ago . 

Henry Germaine of Paramount was proudly 

Bellboy" throughout the state . . . Shep 

Bloom of 20th-Fox reported that many 

sub.sequent-run bookings of "South Pacific" 

were holding over. The musical drama 

had opened for brief runs, ostensibly, only 

to have those engagements extended. 

E. M. Loew's Farmington Drive-In 

brought back a dual UA bill, consisting 

of "Not as a Stranger" and "Happy Anniversary" 

The Portland Drive-In is 

. . . screening its main feature first, Sundays 

through Thursdays. A similar policy has 

been in effect for some time at the Mansfield 

Drive-In. 

Irving Hillman, Stanley Warner New 

England zone advertising manager, set up 

special lobby displays at the Roger Sherman 

here for Warners' "Hercules Unchained" 

. Kleper, Loew's College, 

lined up window displays ahead of MGM's 

"Bells Are Ringing." 

Shep Bloom, 20th-Fox manager, reports 

considerable trade enthusiasm for upcoming 

"Murder. Inc.." which features, among 

others. Peter Falk. onetime Connecticut 

amateur theatre headliner. 

Press Luncheon-Reception 

For Producer Harry Romm 

NEW HA"VrEN—Bob Cooper of the Columbia 

home office exploitation force, 

working with Walter Silverman of the 

Columbia exchange, Sperie Perakos of 

Perakos Theatre Associates and George E. 

Landers of E. M. Loew's Theatres, set up 

a press luncheon-reception honoring Harry 

Romm, producer of "Stop ! ! and 

Laugh!" 

The film opened day-and-date at the 

Perakos Hi-Way and Beverly in Bridgeport 

and E. M. Loew's, Hartford. 

Trampoline Center Opened 

At Connecticut Drive-In 

PLAINVILLE. CONN.—Sperie Perakos. 

general manager of Perakos Theatre Associates, 

has opened the "Jumpin' Gyminy 

Trampoline Center." first of its kind in 

act allows movies in cities of 62.000 population. 

Until the 1960 census, only Columbia 

was in that category- 

Appellants in the case were the Carolina 

the New England territory, at the Plainville 

Drive-In. 

Amusement Co.: Drive-In Theatres of 

South Carolina Corp.; Greenville Enterprises 

Co.; Spartanburg Theatres Co.; stucco. 

tion and sale of these trampolines in Con- 

Perakos intends to handle the promo- 

Claude Rumley, H. P. McManus and Mrs. The theatre will be owned and operated necticut, from the Perakos offices at 468 

B. C. Williams, doing business as the Greer by two local parties. A policy of second run Main St.. New Britain. 

Drive-In Theatre, Augusta Road Drive-In and some foreign films will open the house 

Theatre Corp.; Textile Amusement Co., which will be called the Village Theatre. 

and Star Theatres Corp., and J. Mason 

Firenên's Benefit in Waterford 

Alexander, Wake Meyers, R. M. Caine, FPC Shares Active 

WATERFORD. CONN.—Reginald Pelletier 

of Lockwood & Gordon's Waterford 

S. Teague and William H. Beattie, individually 

for themselves and for other patrons on the Toronto Stock Exchange for shares Drive-In ran a two-evening screening of 

TORONTO—A strong demand developed 

of motion picture theatres similarly situated. 

the price rose to a year's high of $22 's- The in Eden" for benefit of the New London 

of Famous Players Canadian Corp.. and U-I's "Away All Boats!" and "Raw Wind 

Respondents were sheriffs J. R. Martin 1960 low was ISâ- In the recent upsurge firemen's convention committee. Advance 

of Greenvillo County, B. B. Brockman of no less than 3.295 shares changed hands tickets sold for $1, with tickets selling on 

Spartanburg County and State Attorney in one day in a mixed market, with no performance nights for $1.50. Children under 

12 were admitted 

General Daniel n. McLeod. 

particular news causing the activity. 

free. 

NE-12 




They fought for the Ultimate Prize 

Book Now-Contact Your FILMGROUP Distributor Listed Below: 

EMBASSY PICTURES CORP 

BOSTON 

JOSEPH LEVINE and JOE WOLF 

20 Winchester St. 

BOSTON 16, MASS. 

HU 2-332S 

BOXOFFICE :: July 25, 1960 NE-13

. 

. 

Quebec Pioneers Fete Eight With 

50 Years or More in the Industry 

MONTREAL — The Canadian Motion 

Picture Pioneers of Quebec 12th annual 

meeting held at Sheraton-Mount Royal 

Hotel honored eight motion picture personalities 

having 50 years or more of activity 

in the industry. 

Art Bahen. manager of eastern division 

for General Theatres Quebec. Ltd., was 

elected president, succeeding Phil Maurice 

of Consolidated Theatres, who had -served 

three years. 

Other senior officers named: W. H. Giles 

and Nat Gordon, first and second vicepresidents: 

L. Provost, secretary; William 

Deveault, treasurer; directors J. Papineau. 

B. Johnson. F. Peters, and John C. Spardakos, 

public relations director. 

Elected members of the executive council 

were William Lester. R. Vendette. William 

Singleton, Tom Cleary and Fred 

Peters. Regional representatives: Ovila 

Cote, Quebec City; Maurice Phaneuf, 

Sherbrooke, and P. Lafontaine. Hull. 

Pioneers with 50 years or more of activity 

in the industry were Romeo Vendette 

of United Amusement and Consolidated 

Theatres; J. E. Ouimet, the dean of pioneers 

of motion pictures in Montreal; Walter 

Hoffman, now connected with open-air 

cinemas in Ontario; J. Falardeau. projectionist 

at the Van Home Theatre here; 

George Capandrites, owner of the Cameo 

Theatre: H. Vance, representative of Consolidated 

Theatres in Quebec City: Arthur 

Larente of Peerless Films, and John Reidy. 

manager of the Loew's Theatre here. 

Ouimet. now 83. is an almost lengendary 

figure in Montreal's motion picture circles. 

He is still quite active, and occasionally 

attends some film showings. Ouimet has 

been viewing motion pictures for 64 years. 

It was in 1896 that Ouimet saw his first 

moving picture, the creation of the Lumiere 

brothers of France and shown in 

a hall on St. Lawrence boulevard here. 

Ouimet recalled the Lumiere films ran one 

and a half to two minutes. 

Papers in Columbus Bar 

'I Passed for White' Ads 

COLUMBUS—The Columbus Dispatch 

and the Columbus Citizen-Journal have 

refused to accept advertising for the Allied 

Artists' feature, "I Passed for White," 

said Ken Prickett, executive secretary for 

the Independent Theatre Owners of Ohio, 

in a bulletin to members. 

"This is the first time in the memory of 

this writer," said Prickett, "that such a 

thing has happened to our business. It i.s 

hardly conceivable that anything about 

such a title should offend." 

Prickett said it was "peculiar" that the 

Citizen-Journal is the only Scripps-Howard 

newspaper to refuse advertising on the picture. 

He said that several radio and television 

stations also have refused to accept 

advertising on "I Passed for White." 

'Hawaii Beach Boy' Is Set 

For Spring 1961 Start 

HOLLYWOOD—Hal Wallis will locate 

his upcoming Elvis Presley starrer, "Hawaii 

Beach Boy," in the nation's 50th state, 

Hawaii, starting filming on the Technicolor 

musical in the spring of 1961. 

Based on an original story by Allan 

Weiss, former Los Angeles newspaperman, 

the film will be a Paramount release, as is 

1 

In 1902-03 at the now nonexistent Sohmer 

Park, Ouimet became active in the 

new film industi-y. Ouimet, then a stagehand 

at the National Theatre, became projectionist 

at the Sohmer Park. In 1905, 

he opened his first motion picture palace 

at the corner of St. Catherine and Montcalm 

street which bore his name, the 

Ouimetoscope. It was in the Ouimetoscope. 

having used kitchen chairs as seats, Ouimet 

in 1907 showed to Montrealers "The 

Life of a Fireman" made by Edison. The the Presley picture, "G. I. Blues," which 

reel had a length of 750 feet. In 1908, Wallis just completed. The filmmaker intends 

Ouimet showed a film depicting the life 

to use many scenic portions of the 

of Jesus Christ. 

i 

25 minutes islands rarely used in films before to bacK 

In 1907, Ouimet installed 1,000 modern Presley and says he is also seriously considering 

seats. Boxoffice prices were 15 to 50 cents. 

introducing Elvis as a dancer. 

If It's Good Promotion 

BOXOFFICE 

someone will 

report it in . . 

Fresh from the scenes of the activities each week come constani 

reports of merchandising of films. Most of these are ideas -you 

can use for your own promotion. All of them are interesting and 

most of them are profitable in other similar circumstances. Make 

full use of these practical ideas by practical showmen, many of 

whom you may know. 

•lotion pictures lend themselves ideally to good advertising. The public interest is 

high. 

Capitalize on the interest that already exists and increase your at 

tendance with proved ideas. 

NE-14 BOXOFFICE July 25, 1960

1^. 

with 

Charlotte WOMPI 

Installs Officers 

CHARLOTTE — Presentation of 

the 

WOMPI of the Year award to Mrs. Irene 

Monahan, booker of Howco International, 

was a highlight of the annual installation 

banquet held by the local chapter of 

Women of the Motion Picture Industry 

recently at the Stork restaurant. Mrs. 

Monahan was chosen by secret ballot 

among club members on the basis of her 

contribution to the group's activities during 

the past year. She was presented with 

a silver bowl. 

Emery Wister, movie editor of the Charlotte 

News, presented a "Show-Nuf Showmanship" 

award to Mrs. Billie Harris, the 

WOMPI who in his opinion had done the 

most during the year to promote good 

showmanship. 

The event marked the inauguration of 

Mrs. Becky Hunter, Consolidated Theatres, 

as the new WOMPI club president. The 

retiring president is Betty Beatty, MGM 

bookers' secretary. Other new officers installed 

included Mrs. Blanche Carr. MGM, 

first vice-president; Mrs. Ruby Brooks, 

20th-Fox, second vice-president; Mrs. Barbara 

Simpson, Stewart & Everett Theatres, 

recording secretary, and Mrs. Amalie 

Gantt. Howco, corresponding secretary. 

Board members installed were Mrs. Mary 

Miller, 20th-Pox; Mrs. Elizabeth Hinson, 

Plaza Theatre; Mrs. 'Viola Wister, Howco, 

and Mrs. Florence Hargett, Dominant. 

John H. Vickers sr., Carolina Delivery 

Service, served as emcee. Mrs. Thelma 

Culp, cashier for Warner Bros., reviewed 

aims of the club and activities in which It 

had participated. 

Special guests at the installation banquet 

were the exchange managers, their 

wives and Sue Alford of the Thompson 

Orphanage, which the club sponsors. 

Censor Lays Bad Films 

On Indifferent Public 

MEMPHIS—The blame for "immoral 

and eyeball blistering movies" can be 

traced to an indifferent public, Mrs. Judson 

McKellar told the Sertoma Club. Mrs. 

McKellar, chairman of the city censor 

board, said the board's hands are tied. 

"Some movies being shown right here in 

Memphis are pure pornography, and they 

haven't aroused one murmur from the 

public," she said. 

The censors can't legally ban such movies 

because of Supreme Court decisions regarding 

obscenity. 

"It's hopeless for us to try to have them 

cut—we either have to ban the whole movie 

or pass on It." 

She credited theatre owners with helping 

to keep the worst of the objectionable 

movies out of Memphis. 

"They have refused to buy several objectionable 

films, and they have cut immoral 

scenes from several others," she 

said. 

She said the system of labeling movies as 

to whether they are adult, family or children 

also has helped. "It seems unbelievable 

that parents will continue to take 

their children to movies marked 'for adults 

only'—but many of them still do," she said. 

ITOO Fall Convention 

Program Made Public 

COLUMBUS—The opening day session, 

Wednesday, October 12, of the convention 

of the Independent Theatre Owners of 

Ohio here will be devoted to concessions, 

sales, displays, profits and problems, said 

Ken Prickett, executive secretary. 

A second session on opening day will 

cover equipment, with displays and discussions 

of the newest developments in 

theatre equipment, some of which have not 

even been installed in an Ohio theatre at 

this time. 

Four forthcoming pictures, to be released 

around Thanksgiving Day, will be introduced. 

Campaigns on each picture will be 

discussed by either the national director 

of advertising and publicity of each company 

or by a top executive of the pub-ad 

department. 

There will be morning and afternoon 

sessions October 13 and a question-andanswer 

period at the close of each session. 

Big Drive-In Planned 

In Suburban Detroit 

DETROIT—Plans for construction of a 

1,200 car drive-in have been announced by 

Roy Thompson, John Kline, and Arthur 

Kobierzynski, who have taken an option 

on a 34-acre site in southeastern Northville 

township on Five Mile road near 

Eckles road. A model of the proposed theatre 

has been prepared, and a petition to 

rezone 21 acres for theatre construction 

has been filed. The remainder of the site, 

about 12 ',2 acres, would be later developed 

for residential use. 

Construction is tentatively planned to 

start in the fall, permitting opening in 

the spring. 

Thompson is projectionist at the Wayne 

Drive-In, and formerly was at the Oakland, 

Aztec, and Carlton theatres in Detroit. 

First Runs in Detroit Vary 

Quantity of Billings 

DETROIT—Both bookings and advertising 

for first nan houses are breaking 

some familiar precedents here. 

The Michigan Theatre, flagship house 

of the United Detroit Theatres, which has 

been on a double bill policy in general for 

years, was running "Man on a String" on 

a single bill basis. At the same time, The 

Adams Theatre, a Balaban operation, was 

doubling up with "The Giant of Marathon" 

and "Platinum High School." The 

Adams for years has specialized in long 

runs of single features. 

The Michigan's booking of "The Apartment," 

which opened at midmonth, was 

promoted in ads by the usually anonymous 

film buyer. A head cut of Tom Byerle, 

buyer for the UDT circuit, was run in a 

two-inch ad on the amusement pages, with 

his comment that it is "the funniest movie 

of the year." 

Ted Harris Recuperating 

HARTFORD—Ted Harris, managing director. 

State Theatre, has been recuperating 

from surgery. 

2 More Majors Sued 

By Joseph P. Uvick 

DETROIT—Two additional distributor 

defendants are being named in the precedent-shattering 

monopoly and restraint of 

trade law.suit filed by Joseph P. Uvick of 

the Burton Theatre in Flint. Additional 

defendants named in papers being filed are 

Universal Pictures and Walt Disney Productions, 

doing business as Buena Vista. 

This brings all major distributors into the 

case, along with Butterfield Theatres, as 

defendants. 

Explaining the new inclusions, Uvick 

said that "Universal and Disney were left 

out originally and have not in any degree 

deviated from the practices out of which 

the suit arose. There is no reason for excluding 

them from the damages and ultimate 

decree that I hope to obtain." 

This is the case which was remanded by 

federal court back to the county circuit 

court for trial under state antimonopoly 

laws rather than federal, upsetting an industry 

precedent. 

Woolners Ready With 

German 'Walks by Night' 

NEW ORLEANS—Woolner Bros. Enterprises, 

headed by Bernard and Lawrence 

Woolner of this city, have acquired U. S. 

rights to the German-made "She Walks by 

Night," which stars Belinda Lee, English 

actress. 

The story is based on the life of Rosemaris 

Nitribritt, whose notorious life 

reached the front pages back in November 

1947 when she was found murdered in her 

luxurious Frankfort, Germany, apartment. 

The Woolners have signed distribution 

deals with Red Jacobs, Los Angeles; Max 

Roth, Chicago; AIP exchanges in Philadelphia, 

Minneapolis, Kansas City, Des 

Moines and Milwaukee; Embassy Films, 

Boston, and the eastern coast, and Arnold 

Jacobs, New York. The Woolners will 

handle distribution in the southern area. 

The film was retitled for U. S. from 

"The Truth About Rosemarie." 

The Woolners have produced several 

films, including "Swamp Women," made in 

and around New Orleans and the Bayou 

Lacomb region; "Teenage Doll," and "Attack 

of the 50 -Foot Woman," the latter 

two in Los Angeles studios. In addition, 

they filmed "Naughty New Orleans" in 

16mm on local Rue Bourbon in 1956 for 

$15,000, and blew it up to 35mm. The film 

still is in release. They recently completed 

another picture, still untitled, and have 

two more on schedule. 

Guy Gabaldon to Tour 

For 'Hell to Eternity' 

LOS ANGELES—Marine hero Guy Ga- 

and exploits are drama- 

baldon, whose life 

tized in Allied Artists' "Hell to Eternity," 

an Atlantic Pictures Production, has been 

set to tour key cities late in July on behalf 

of the picture. 

Jeffrey Hunter stars as Gabaldon in 

" 

"Eternity, David Janssen, 'Vic Damone. 

Patricia Owens, Miiko Taka and 

Sessue Hayakawa filling other key roles. 

Irving H. Levin produced and Phil Karlson 

directed. 


NE-15

NEW HAMPSHIRE 

n fire scare occurred behind the Sky-Ray 

Drive-In on the Daniel Webster highway 

in Hooksett July 12 as a brush fire 

raced over acres of rough terrain dotted 

with scrub pine. Firemen from Hooksett 

and South Hooksett battled the flames for 

nearly seven hours and bulldozers were 

called in to aid in stamping out the fires. 

The drive-in was not damaged by the fire. 

New Hampshire's delegates and visitors 

to the Democratic National Convention in 

Los Angeles had an opportunity to rub 

elbows with movie stars at the MGM 

studios in nearby Hollywood July 13. The 

host to two busloads of Granite Staters 

who invaded Movieland was John L. Sullivan 

of Manchester, former Secretary of 

the Navy and New Hampshire gubernatorial 

candidate, who is now a member 

of the MGM board of directors. 

While Dana Andrews, movie and stage 

star, was appearing at the Lakes Region 

Playhouse in nearby Gilford, he was made 

an honorary member of the Uaconia Police 

Ass'n. As a climax to the 27th annual 

Laconia Police Ball at the Winnipesaukee 

Gardens at Weirs Beach, the actor was 

presented a framed scroll by Mayor J. 

Oliva Huot. It bore the signature of Laconia's 

police chief. Charles E. Dunleavy. 

Albert Blake, maintenance man at the 

Colonial Theatre in Laconia, who first 

ascended Mount Chocorua in 1906, has 

again climbed the peak after a lapse of 54 

years. He covered the distance in seven 

hours, round trip, using the Piper Trail 

and said he noted some changes since his 

first climb more than half a century ago. 

July 12 was not a very lucky day for 

Grace Metalious of Gilmanton. author of 

"Peyton Place." w-hich was made into a 

successful movie. Her 13-year-old son 

Christopher injured a leg when his bicycle 

collided with an automobile. A 13-year-old 

Manchester girl, visiting at the Metalious 

home, was kicked in the head by a horse. 

She was reported in good condition at the 

Laconia Hospital. 

Installs Air Conditioner 

PORTLAND, ME.—Nat Silver. Snider 

Theatres district manager, reported the 

completion of installation of air conditioning 

at the Empire Theatre here. 

'Daisies' Breaking Record 

NEW HAVEN- MGM's "Please Don't Eat 

the Daisies" continues to smash records. It 

was held over in suburban engagements, 

including the Forest. AUington, West 

Haven, and Lawrence, New Haven, 

Antenna System Operator 

Sued on Copyright Basis 

NEW YORK— United Artists 

A.s.sociated 

has filed suit in Federal District Court 

agaiiist the NWL Corp., operator of community 

antenna television systems in West 

Virginia, charging infringement of copyright. 

Seymour M. Peyser, vice-president and 

general counsel of United Artists, parent 

company, called it an important industry 

test case, "the first suit of its kind challenging 

the right of a community antenna 

operator to reproduce and transmit copyrighted 

programs over local wired facilities 

without compensation." 

UAA distributes pre-1949 Warner Bros, 

features and many short subjects. It has 

given licenses to TV stations in Pittsburgh, 

Steubenville, Ohio, and Wheeling, W. Va. 

The defendant operates community antenna 

systems in Clarksburg and Fairmount. 

W. Va. It is charged with using 

the programs without payment and without 

consent of the copyright owner or the 

TV stations. 

UAA is seeking an injunction, damages 

and an accounting of profits. It is represented 

by the law firm of Phillips, Nizer, 

Benjamin, Krim & Ballon. 

Toronto Casino Closed 

For Renovation Work 

TORONTO—The downtown Casino, 

operated 

by Lou Appleby and Premier Theatres, 

closed recently for renovations and 

the instaUation of an air conditioning 

system. The Casino has 1,110 seats. 

Toronto may have a new theatre with 

the conversion of the Moulton property on 

Bloor street, according to a proposal announced 

at the annual meeting of the 

Central Ontario Drama League which 

plans to operate the project. The facilities 

promise a mixed policy, including the 

presentation of art films. 

The huge and expensive O'Keefe Center 

for the Performing Arts, which is approaching 

completion at Front and Yonge 

streets, with opening scheduled for next 

October, will have projection equipment 

for the showing of occasional special film 

productions, it is announced by Hugh 

Walker, managing director. 

The $12,000,000 building, sponsored by 

the O'Keefe Brewing Co., is being wired, 

and built-in speakers have been placed 

around the main floor and balcony which 

will have a total of 3,200 seats, 

In a letter to the editors of the Manchester 

Union-Leader, signed by "Citizens for 

Good Movies" in Keene. parents were advised: 

Let us be aware! Know what is 

showing at our theatres. Ask ourselves, 

is the motion picture suitable for children, 

family fare, adolescents or adults?" The Theatre-Fun Center Near 

group gave a partial list of movies for 

children and family as approved by the 

Akron Gets Under Way 

National Council of the Legion of Decency AKRON—First proposed five years ago, 

or National Parent-Teacher Magazine. a recreation center to include two drivein 

theatres, a swimming pool, a truck stop, 

two midget racetracks, a snack bar and a 

playland for children will soon become a 

reality. The proposed $500,000 project on a 

69-acre site in Richfield township will be 

NE-16 

fini.shed early this fall, according to J. J. 

Barton, Parma, who recently obtained a 

zoning permit. The Richfield. Bath and 

Brecksville fire departments put a torch 

to an old dairy barn on the site to celebrate 

the start of the project. Barton is 

a former state representative from Cuyahoga 

County. The project will be one mile 

south of Richfield village, between State 

Routes 21 and 176. 

THE 

NEARLY 

CURABLE 

CANCER! 

A simple, painless examination, 

the "Pap 

smear", helps physicians 

detect cancers of 

the uterus in time. 

When discovered early 

and properly treated, 

this second most common 

cancer in women is 

nearly 1007° curable. 

Our film, "Time and 

Two Women" will show 

you how to guard yourself 

against uterine cancer. 

It has already saved 

many lives. To see it, 

call the office of the 

American Cancer 

Society nearest you, or 

write to "Cancer", c/o 

your local post office. 

CANCER 

SOCIETY 

Through the Courtesy of 

BOXOFFICE 


I 

' 

; 

that 

'. 

the 

1 turned 

I atre 

1 

cashiers 

1 

special 

[ 

— 

— 

— 

'Pollyanna' 115 Tops 

Other Toronto Debuts 

TORONTO — "Pollyanna" had a good 

start at the Imperial to make it the picture 

of the week among the new offerings 

which included "Portrait in Black" at the 

Uptown and "The Mountain Road" at the 

Carlton. "The Bramble Bush" had a nice 

second week at the Hollywood. 

. 


Corlfon—The Mountain Rood (Col) 105 

Eghnton Oscar Wilde (Four City Er>t.), 3rd wk, .100 

Hollywood The Bramble Bush (WB), 2nd wk...llO 

Hylond Carry On, Constable (Ronk), 6th wk...lOO 

Imperial— Pollyonna (BV) 115 

Loews The Apartment (UA), 4th wk 100 

Nortown Suddenly, Lost Summer (Col) 105 

Con-Con (20th-Fox), 16th wk 120 

Tivoli 

Towne The Battle of the Sexes (IFD), 7th wk. 100 

University— Ben-Hur (MGM), 30th wk 1 20 

Uptown Portroit in Black (U-l) 110 

'Apartment' Stays Over 

For 3rd Winnipeg Week 

WINNIPEG—"South Pacific" returned 

for a successful week at the Capitol and 

Pembina Drive-In and then moved over to 

the Gaiety. "The Apartment" continued 

strong through its second week and was 

being held. "Can-Can" at the Met has not 

caught the public fancy despite excellent 

patron reaction. 

Capitol, Pembina Drive-In South Pacific (20th- 

Fox), revivol ' 120 

Gorrick The Aportment (UA), 2nd wk 110 

Lyceum, Starlite Drive-In The Big Operotor 

(MGM); Too Soon to Love (U-l) 100 

Met—Con-Con (20th-Fox), 2nd wk 100 

Odeon Suddenly, Lost Summer (Col), 4th wk. 100 

First Run Business Is 

Slow in 

Vancouver 

VANCOUVER—First runs continued in 

low gear again the past week, with managers 

still waiting for the upbeat to begin. 

A real hot spell with plenty of outdoor 

competition tells the story—even hardticket 

films are feeling the pinch. 

C;^.tol Ice Palace (WB) Fair 

Jrpheum Honnlbal (WB) Moderate 

Pork I'm All Right, Jock (20th-Fox), 3rd wk...Good 

P'azo— The Unforgiven (UA), 2nd wk Mild 

Strand Con-Con (20th-Fox), 4th wk Fair 

Stanley Ben-Hur (MGM), 12th wk Foir 

Stud —Around the World in 80 Doys (UA), 

teissue 

Moderate 

All-Holdover Lineup 

Potent in Montreal 

MONTREAL—With a number of really 

.solid boxoffice holders attracting good 

crowds, Montreal's first-run theatres reported 

favorable business. "Can-Can," 

"Ben-Hur" and "Carry On, Nurse" continued 

registering excellent business both 

from local residents and the tourist trade. 

Alouette Ben-Hur (MGM), 28fh wk Excellent 

A.enue Carry On, Nurse (20th-Fox), 10th 

wk 

Excellent 

Kent— A Touch of Lorceny (Para), 4th wk. Good 

.He—Con-Con (20th-Fox), 12th wk. ..Excellent 

Bogus $10 Bills Out 

TORONTO — Following warnings from 

Royal Canadian Mounted Police and 

municipal law enforcement departments 

counterfeit Canadian money has 

up in a number of places, the thechain 

companies have instructed 

and candy bar attendants to take 

precautions against the acceptance 

of bogus $10 bills. The imitation banknotes 

have been recovered at Toronto. Ottawa, 

Hamilton, London and elswhere in Ontario. 

They are said to be good reproductions. 


f/7ms Better, Attendance Up; Outlook 

Brighter at Montreal Than in 1955 

By JULES LAROCHELLE, 

Boxoffice Montreal Bureau 

MONTREAL—In discussing with a number 

of Montreal and district motion picture 

industry officials, especially with exhibitors, 

changes which have occurred in 

the past five years; that is, since publication 

by Boxoffice of its 35th anniversary 

number, this correspondent found that a 

more optimistic feeling prevails now than 

five years ago. 

Five years ago, Montreal motion picture 

people were just beginning to feel the severe 

impact of competition by television. 

Sine then, the situation has become very 

much clearer, and exhibitors generally feel 

that in the past year or so there has been a 

very discernible improvement in motion 

picture attendances. 

Of course, in the past five years, many 

of the smaller houses have had to be 

closed, but the theatres remaining are 

operating at favorable earning levels. 

Exhibitors who, of course, are very much 

interested in getting better and better pictures, 

said that they think that the better 

quality films produced in recent years undoubtedly 

have been responsible in attracting 

people back to the cinemas. 

Exhibitors, although not making as 

much as they would like to, hope that the 

future is not disrupted to the same extent 

that it has been in the last half decade. 

A recent survey conducted in Montreal 

and district by a Montreal weekly newspaper 

whether cinema fans were as many 

today as ten years ago confirmed that patrons 

are more inclined to be choosy nowadays. 

A great number of persons queried 

said that they now go to a motion picture 

SHADES of 

HECTOR! — Michael 

Dunn, aged 8, won the 65-pound 

championship of British Columbia in 

the tournament held at Vancouver 

College, reminding his proud father, 

Douglas MacKay Dunn, owner of the 

Colonial Theatre, of Michael's grandfather. 

Hector Quagliotti, a pioneer exhibitor 

in Western Canada, who was 

known in his day as somewhat of a 

slugger, too. and was British Columbia's 

oldest active showman when 

he died recently. 

theatre to see a "special" film rather than 

as a "habit" as formerly. 

Answers by several jjersons as published 

by the newspaper revealed motion picture 

theatregoing habits vary widely. One r>erson 

declared that he went to the cinema on 

an average of once a month, while another 

said he took in a film at least once a week. 

As far as taste is concerned, respondents 

were pretty well divided between Frenchlanguage 

films and English films, either 

from the United States or Great Britain. 

In recent years, Montreal saw the opening 

of a few arty film houses. One of the 

most notable is the Elizee, located just back 

of Sherbrooke street in the middle of a 

district now widely inhabited by newcomers 

to Canada. The "special" film houses 

have made an impression on moviegoers 

and attendance is reported good by operators. 

In August, there will be held at the 

Loew's, Montreal's largest film theatre, an 

international film festival under the honorary 

presidency of Norman McLaren of 

National Film Board. The festival, one of 

the most important activities of the Montreal 

Film Society, which this year celebrates 

its 25th anniversary, is receiving 

cooperation from all quarters, including 

that of W. G. Lester, president of United 

Amusement Corp., which is Montreal and 

Quebec province's largest motion picture 

theatre chain. 

The film festival is expected to have a 

favorable lasting effect on theatre attendance. 

Among countries which will be represented 

are Canada, England, France, Italy, 

the United States, Poland, Mexico, India, 

Israel and Japan. The Montreal International 

Film Festival received recognition as 

an international affair by the International 

Federation of Associations of Film 

Producers at the last session of this organization 

held in Cannes, France. 

Variety Village Boys 

Hold Variety of Jobs 

TORONTO—Reporting on the academic 

or vocational accomplishments of this 

year's graduates from the Variety Village 

School for Crippled Boys, J. Arthur Robertson, 

principal, pointed to the wide diversification 

of occupations for which the 

youths had qualified and were now employed. 

A number of graduates have become 

clerk-typists while others come under the 

classification of office assistants. Two of 

the boys have jobs as watchmakers and do 

repairing. This has been a fairly popular 

course in recent years. One student became 

a draftsman for heating equipment and 

installations, while several of the teenage 

graduates were able to engage in sheet 

metal work and electric welding in spite 

of physical shortcomings. 

Free Shows in Park 

TORONTO—Free motion pictui-e shows 

in the open air appeared here. The programs, 

which are being presented regularly 

in city-owned Willowdale Park on Bloor 

street, are sponsored by the Toronto and 

District Film Council. 

E-1

Very Best Wishes 

to Boxoffice on its 40th Anniversary 

Cine-France Distribution, 

Ltee 

Distributor of the best French films 

GREETINGS TO BOXOFFICE 

N. D. G. PHOTO SUPPLY INCORPORATED 

5488 Sherbrooke St. West 

1197 Phillips Place 

Best Wishes

MONTREAL 

Hnthony Nutting:, who in 1956 quit the 

Eden cabinet in protest against the 

Anglo-French attack on Egypt, was here 

as part of a 13-city tour to promote "Lawrence 

of Arabia." The former diplomat said 

that the West is putting too much emphasis 

on stopping Communists and not enough 

on advancing freedom. Nutting declared he 

did not believe there would be a world war, 

although he pointed out that the world already 

is engaged in "the most critical 

struggle it has ever known." 

National Film Board authorities here revealed 

five more awards have been won in 

international competitions by Board productions. 

This brings to 28 the number of 

prizes won by the NPB in the last three 

months. The latest group of prizes went to 

"Fisherman." winner of first prize and a 

bronze medal in the documentary class at 

the first international festival in Bloemfontein. 

South Africa: "The Skilled Worker" 

and "Man on the Assembly Line," special 

mention diplomas at the International 

Labor Film Institute's festival in Stockholm, 

"On a Day Off," third prize in the 

categorj' "promotional films for public 

participation" at the 1960 World Planning 

and Housing Congress, San Juan, Puerto 

Rico, and "Sledge-hammer," a television 

clip, winner of a diploma at the Advertising 

Film Festival in Venice. This award 

was won in competition with 583 other 

entries from 30 countries. 

The Imperial Theatre here 

i 

Canadian 

house of Cinerama) reintroduced its first 

Cinerama vehicle to be shown here and a 

good reception was given the film. Press 

notices were exceptionally favorable. 

In Eastern Canada % 

For prompf service, technical Know-How, Jf 

All repairs and Large stock of j* 

replacement ports 

^ 

Remember 

BEST THEATRE SUPPLY REG D 

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Negro Group Raps Use 

Of 'Nigger' in Films 

VANCOUVER — An official complaint 

against two movies now playing in British 

Columbia was made to the provincial 

film censor by the British Columbia Association 

for the Advancement of Colored 

People. 

Association president Frank C. Collins 

told film censor R. W. McDonald that 

his group objected to the word "nigger" 

as it was used in the movies "Imitation 

of Life" and "The World, the Flesh and 

the Devil." 

McDonald said that he is awaiting a 

written protest from the BCAACP and that 

his office is anxious to have the association's 

full views on the use of the word. 

He said the term would be watched for in 

future movies and would be censored out if 

lised in any non-educational way. 

"We don't encourage use of that word 

in any context." said Collins. "It's a derogatory 

term and can be easily misconstrued 

or used as an insult to an individual or to 

our race. Our organization would like to 

see the word removed from movies, books, 

TV and all public reference." 

"Occasionally." added Collins, "the 

term must be used in an explanatory or 

educational manner. We realize this and 

I know Mr. McDonald does likewise. We 

have not asked him to recall the two 

movies in question at this time but we 

are contemplating doing so." 

'Flaming Lance' Slated 

As Next for Presley 

HOLLYWOOD—Don Siegel will direct 

20th-Fox's "Flaming Lance." next Elvis 

Presley starrer. David Weisbart, who is 

producing, has slated an August 8 starting 

date for the Nunnally Johnson screenplay 

of Clair Huffaker's story. 

John Huston will produce and direct 

"Freud," from a screenplay by Wolfgang 

Reinhardt and Charles Kaufman, for U-I. 

Reinhardt will serve as associate producer. 

Huston also will make Rudyard Kipling's 

"The Man Who Would Be King" for U-I. 

No decision has yet been made as to which 

picture will go before the cameras first. 

n 2 yeors for $5 1 year for $3 3 yeors for $7 

G Remittance Enclosed D Send Invoice 

THEATRE 


TOWN ZONE STATE 

NAME 

POSITION 

^^^Qtne national film weekly 52 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

Private Produclion 

Output Higher in '59 

MONTREAL—The gross revenue of the 

54 private companies engaged in the production 

and printing of motion picture 

films and filmstrips in Canada during 1959 

increased 13.5 per cent to an estimated 

$8,704,410 from 1958's 52-plant revised 

figure of $7,669,703. according to figures 

available prior to the release of the annual 

government report on motion picture production 

to be issued sometime soon. 

The number of employes in the industry 

increased to 1,365 from 1,133 in 1958 and 

salaries and wages to $3,471,347 from 

$2,770,375. 

Revenue from production during 1959 

rose to $5,085,690 from $3,902,780 In the 

preceding year, while revenue from printing 

and laboratory work fell to $3,229,240 

from $3,344,948, and from other sources to 

$389,480 from $421,975. 

Output of films of five minutes duration 

or longer by private industry in 1959 

amounted to 514. including 40 for television 

and 15 other nontheatrical films 

that were adaptations or language versions 

of original films and 11 that were made 

for other than Canadian sponsors. Government 

agencies made adaptations or 

language versions of 20 theatrical shorts, 

10 television and 61 other nontheatrical 

films of five minutes duration or longer. 

Private firms and government agencies 

printed 47,978,205 feet of 16mm film in 

black and white and 7,802.333 feet in color 

in 1959. Some 21.200,275 feet of 35mm 

film was printed in black and white. 

Reid H. Ray Firm Makes 

Wide Variety of Films 

ST. PAUL—Reid H. Ray Film Industries 

will continue to make a wide variety of 

films—sales films, sales training films, industrial 

documentaries, films for television 

distribution and television spots, although 

the company recently sold its theatre 

screen advertising division to the Alexander 

Film Co. of Colorado Springs, Colo. 

About 25 per cent of the firm's volume 

is in making government films and Reid 

H. Ray. president, said "the percentage 

probably will increase with the years." He 

said that a decrease in number of theatres 

using screen advertising was the reason 

his company sold the screen ad division. 

The company, in addition to its headquarters 

here, also has offices in Washington, 

D. C. Chicago and Kansas City, 

Mo. In all. the firm has 69 employes, although 

the number probably will drop 

with sale of its screen ad division. 

Trio From Broadway Stage 

Signed for UA 'Misfits' 

HOLLYWOOD—A trio of top Broadway 

stage performers—Kevin McCarthy, Estelle 

Windwood and James Barton—have been 

signed for United Artists' "The Misfits," 

completing the all-star casting for the 

Seven Arts production which topUnes 

Clark Gable, Marilyn Monroe, Montgomery 

Clift, Thelma Ritter and Eli Wallach, with 

John Huston directing. 

Frank E. Taylor is producing the picture 

from Arthur Miller's first screenplay. 

K-4 


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Schine Home Office Employes Honored 

For More Than hOOO Years' Service 

GLENS FAIXS. N. Y.—Honoring more in 1919 as an usher at the Family Theatre, 

than 1,000 years of service by Schine home the second theatre in what was to become 

office employes at one of the largest independent chains in 

Gloversville. two generations 

of the Schine 

the nation. 

Thirty-five year and over awards were 

family played host to presented by J. Myer Schine to Mrs. 

the entire Gloversville 

Florence Torrey of Northville, now assist- 

office staff and ant treasurer of Schine Enterprises, who 

their husbands and began as a stenographer in 1923: Mrs. 

\v i V e s recently at Clara Masterson, switchboard operator at 

dinner and cocktails 

the Gloversville office, who stai-ted as a 

at the Schine clerk in 1924, and Harry Goldsmith of 

Queensbury Hotel and Lockport, division manager for the Schine 

Motor Inn here. 

Circuit, who joined the organization in 

Taking part in expressing 

1924. 

J. Myer Schine 

their appre- 

In making the awards, Schine com- 

ciation for the many mented on the loyalty and enthusiasm 

years of service to the company were which had been exemplified by Schine employes 

J. Myer Schine, the founder and present 

through the years, creating a nu- 

chairman of the board of Schine Enterprises; 

cleus of veterans upon which the company 

G. David Schine. president of has placed a great amount of responsibility 

Schine Enterprises: Donald Schine, vicepresident 

over a period of many years. 

of Schine Enterprises in charge He was joined by his son, G. David 

of theatre operations: and C. Richard Schine, who outlined the progress of recent 

Schine. vice-president and treasui-er of years and the expansion today into one of 

Schine Enterprises who directs real estate the country's foremost national organizations, 

its diversification and the bright 

operations. 

Among those employes honored by the future ahead for Schine staff members. C. 

Schines were Harry King, of Gloversville. Richard Schine also spoke briefly about 

the first employe ever hired by J. Myer the longevity record of employment. 

Schine when he opened his first theatre Awards to the zone managers and divisional 

in Gloversville in 1917: and George 

managers of Schine Circuit were 

Lynch, now chief film buyer for the presented by Donald Schine and Bernard 

Schine Circuit, who joined the Schines Diamond, general manager of theatres. 

Donald Schine, who conducts the affairs 

of the theatres out of the Gloversville 

home office, paid tribute to the entire 

staff for the generous cooperation 

given to him throughout the years. 

A 30-yeor pin wos presented to Lloyd Motteson, 

purchoiing ond mointenonce, who joined Schine in 

1927, while 25-yeor and over awards went to Seymour 

L. Morris, director ot advertising, publicity 

and public relations; William Grohom, vicc-p^'csident 

in chorge of new projects; Hermon Kopf, divisional 

manager of Solisbury, Md.; Harold Sliter, zone manager 

of Lexington, Ky.; Gus Lynch, chief film booker, 

and Alton Dockstoder, head bookkeeper. 

20 to 25 years: Howord Antevil, Horry Unterfort, 

William Kroemer, Lou Hart, Stanley Werthman, Mi» 

Giseldo Ambrosino, Mrs. Eleonor Follis, Bernord Diamond, 

Miss Esther Lomphier, Miss Kothenne Kilmer. 

15 to 20 years: Chris Pope, Mrs. Olive Hallenbeck, 

Miss Ruth Robbins, Mrs. Almo Jeon Sleezer, 

Arnold Von Denburgh, Arthur Dollor, Charles Hofwitz, 

Mrs. Geraldine Simonds. 

JO to 15 years: Ben Geory, Mrs. Dorothy Key, Mrs. 

Mane McLeod, Mrs. Mory Ellen Rhinehort, Mrs. 

Frances Christie, Miss Madeline Young, Miss Vivien 

Bergen, Mrs. Patricio Long, Moynord Miller, Mrs. 

Inez Smith, Miss Mourine Hemstreet, Mrs. Gwendolyn 

Rostron, Antone Rolbovsky, Williom Muddle. 

5 to 10 yeors: Seymour Evans, Mrs. Betty Elmendorf, 

Lee Willis, Miss Morgoret Kimball, Fronk Peters, 

Mrs. Gladys Batty, John Szczerba, Mrs. Potricia 

Harrington, Miss Joyce Phelps. 

William Devaney Named 

MGM Western Manager 

NEW YORK—William J. Devaney has 

been appointed western division sales manager 

for MGM by Robert Mochrie, general 

sales manager. Devaney has been midwest 

division manager and will move into the 

position foiTnerly held by Herman Ripps, 

who has been named assistant general 

sales manager. He will headquarter in 

Los Angeles. He joined MGM in 1929 in 

Chicago, became assistant branch manager 

in 1946 and branch manager a year later. 

T 

K-6 BOXOFFICE July 25, 1960

Levine Gives 'Herculean' 

Party for 'Unchained' 

NEW YORK—Joseph E. Levine ushered 

in his "Hercules Unchained" here Tuesday 

night with a "Night With the Gods" party 

at the Forum of the Twelve Caesars. The 

film had its debut the following day at the 

Fabian Fox Theatre in Brooklyn and it 

began its Greater New York area run on 

July 13. 

Sixty varieties of food and wines were 

flown in from all parts of the world for 

200 or more guests who were members of 

the press and the entertainment world. 

Dance music was provided by an orchestra 

whose members were dressed in Roman 

togas. Herculean warriors and Grecian 

hand maidens welcomed the guests. 

Food consisted of golden peacocks, molossol, 

caviar, roasted pheasants, roasted 

suckling pigs, trout in Etruscan wine jelly, 

pate of wild boar, salmon, Roman beans 

and wild mushrooms, quail in vine leaves 

and other delicacies. 

On the previous Wednesday, Levine gave 

a similar affair at the Beverly Hills Hotel 

in Los Angeles. 

TOA Signs Richard Young 

NEW YORK—Richard B. Young of the 

Crystal Theatre Coi-p. of Cumberland, 

Md., has enrolled his Ci-ystal Drive-In in 

Cumberland in both Theatre Owners of 

America and the Maryland Theatre Owners 

Ass'n, TOA affiliate, according to a 

joint announcement by Albert M. Pickus, 

TOA president, and John G. Broumas, 

MTOA president. 

'Portrait' in LA Area 

LOS ANGELES — Universal-International's 

"Portrait in Black" was set to 

open in 20 theatres, 12 hardtops and eight 

drive-ins in the L. A. area. The drama stars 

Lana Turner, Anthony Quinn, Sandra Dee, 

J. Saxon. Richard Basehart, Virginia Grey. 

'White Warrior' Progress 

LOS ANGELES—Warner Bros, is preparing 

"The White Warrior," Italian-made 

Steve Reeves starrer, for late fall release. 

June Foray has been signed to record 

voices for the film which shows the famed 

muscleman as a Russian Cossack. 

O'Seas Rights Among 

WGA Contract Gains 

HOLLYWOOD—Among the highlights 

revealed by the Writers Guild of America 

in the union's recently bargained screen 

contract with the Ass'n of Motion Picture 

Producers are foreign boxoffice royalties, 

writers' credits and separation of rights. 

WGA states that scribes will get boxoffice 

royalties "in those countries, such as 

France and Spain, where money is collected 

at the boxoffice for screenwriters." The 

money is in blocked funds which the producer 

cannot touch. On credits, the guild 

states that no other credits shall appear 

on the card on which writing credits appear, 

with the exception of source material 

credit, and, in addition, the writing card 

shall immediately precede that of the director 

and the producer. 

Columbia's "The Devil at 4 o'clock" is 

the story of a priest and three convicts 

who risk their lives to save a colony of 

leper childi-en. 

Congratulations and Best Wishes 

(ônara onaraLuiaCiond 

lula ti 

ATLAS FILM 

DISTRIBUTORS 

to 

(/boxoffice 

D. ENGLISH & CO. LTD. 

BEST WISHES FOR MANY 

MORE YEARS OF SUCCESS 

Reserved seat and 

ROLL TICKET 

PRINTERS 

WARNER BROS. 

PICTURES DIST CO.. LTD. 

Best Wishes fo Boxoffice 



PETER KEPPIE 

GERRY CHERNOFF 

TWENTIETH CENTURY-FOX FILM CORP. 

General Sound & Theatre Equip. Ltd. 

160 Bates Road, Town Mt. Royal 

BOXOFFICE July 25, 1960 K-7

. . Hugh 

. . Formerly 

TORONTO 

Dhil Stone, first assistant chief barlcer of 

the Variety Club, was master of ceremonies 

for the Miss Toronto Beauty contest 

held at the Toronto Exhibition grandstand 

. O'Brian of television was 

in Niagara Palls. Ont.. when Mayor Nikoll 

Bobrovnikov of Moscow was there. O'Brian 

thwarted the efforts of a Lithuanian 

youth Geda Janusonis to hit the Russian 

visitor with a raw egg. Janusonis appeared 

in court July 11 and was let off with a 

warning. 

Manager Keith U'ilson of the Pairlawn 


From 

MURRAY SWEIGMAN 

THEATRE POSTER SERVICE LTD. 

277 Vicforio Sf. 

TORONTO, 

ONTARIO 

in North Toronto plans an accordion contest 

on the stage, for which valuable prizes 

have been provided by the Hohner company 

in Germany . an e.xecutive 

producer with the National Film Board, 

John W. Hughes of Toronto has become 

public relations director with a Canadian 

electronics manufacturer. 

Following the Toronto visit of Producer 

William Ca.stle. his Columbia picture, "13 

Ghosts." for which a viewer gimmick is 

used by patrons, opened at the Vanity in 

Windsor July 11. The theatre is a unit of 

20th Century Theatres. A benefit performance 

was conducted at the Famous Players 

Capitol there, for the local Nurses Registry 

fund. 

The Peterborough Drive-In. an operation 

of Nat Taylors 20th Century Theatres, has 

a handsome new snack bar . . . Toronto actor 

Lou Jacobi has been congratulated on 

winning a role in "Song Without End." 

based on the life of Franz Liszt ... A revival 

bill consisting of "The Man With the 

Golden Arm" and "The Moon Is Blue" was 

held for a second week at the Century in 

Hamilton. 

Dan Krendel of Famous Players re- 

(ônaratuiati 

ion6 on uour 

CANADIAN DISTRIBUTORS 

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FROM 

FliiillDlllfEO 

UNIVERSAL INTERNATIONAL FILMS 

WALT DISNEY PRODUCTIONS 

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HEAD OFFICE-277 VICTORIA STREET, TORONTO, ONT. 

BRANCHES-ST. JOHN-MONTREAL-WINNIPEG-CAIGARY-VANCOUVER 

ASTRAL FILMS LTD 

CANADA 

JERRY SOLWAY - IZZY 

ALLEN 

ported a total of 785 registrations for the 

Variety International convention . . . Hugh 

Sedgwick, lATSE vice-president for Canada, 

has arranged to attend the lATSE 

convention which opens August 1 in Los 

Angeles . . Leslie G. Smith of Brantford, 

. 

a brother of Tonto of Lone Ranger film 

fame, has been named superintendent of 

the Golden Lake reserve in eastern Ontario. 

Variety Benefit Game 

At Toronto August 10. 

TORONTO—The Ontario Variety tent 

completing arrangements for the annual 

is 

benefit baseball game in aid of the Variety 

Village School for Handicapped Boys, Wednesday 

night. August 10, at Maple Leaf 

Stadium, with a rain date the following 

night. 

In previous years the International 

League benefit game, which has been 

the chief money-raiser for the Heart Fund, 

has been held in June or early July but 

was postponed this season because of the 

it 

Variety International convention, through 

which the local Tent has realized $60,000, 

according to Chief Barker J. J. Fitzgibbons 

jr. 

The ball game is expected to provide 

$40,000 for Variety Village as it has in 

former years. With this additional money, 

the vocational school will again be on easy 

street. 

For the planning of game features, including 

a floor show at the stadium, a 

draw for valuable prizes and a souvenir 

program, a special Variety committee has 

been appointed with Jack Egan as chairman. 

Although the Toronto tent has not 

held business sessions during the summer 

in past years, a regular meeting has been 

called for July 26 to complete arrangements 

for the benefit program. 

Odeon Theatres Changes 

TORONTO—Changes about to 

be made 

in Odeon Theatres have been announced 

by Frank Fisher, vice-president and general 

manager. Len McGuire of Port Arthur 

will go to the Roseland Theatre, New 

Glasgow: Lyn Martyn of Sarnia to the 

Odeon, Port Arthur; Jim Chalmers of Ottawa 

will become city manager in Brampton; 

A. AUin of Brampton will go to the 

Odeon, Sarnia, and Eddie Leigh of Monoton, 

N. B., to the Elmdale. Ottawa. 

FTC Holds at $22 

TORONTO—After making a sharp advance 

early in July, the stock of Famous 

Players Canadian Corp. maintained a high 

level at slightly better than $22 per share 

in trading on the floor of the Toronto 

Stock Exchange. A report on market trading 

for the five-day week ending July 8 

showed that 9,165 shares had been sold 

for the heaviest turnover in FPC stock in 

some years. The buyers were believed to 

be long-range investors. 

Garm Morley, Hart- 

HARTFORD—Rita 

ford native, now living in New York, has 

been cast in the leading role of a sciencefiction 

drama, "The Flesheaters," now before 

location cameras at Montauk Point, 

N. Y., under the production banner of Jack 

and Terry Curtis. 

R-8 


I

I 

Miss 

' 

ing 

I 

WOMPI 

! convention 

I 

1 company 

! 

males 

I 

j 

i 

Hotel 

j 

tember 

i get 

! Following 

' 

Canadian 

I 

j 

opportunity of visiting a local film studio, 

and at 4 p.m. they will be taken to the 

National Exhibition to see the 

Victor Borge grandstand show. 

The many features on Saturday Include 

a breakfast program in the hotel's Ontario 

room, luncheon and fashion show in the 

ballroom and, at night, the annual banquet, 

installation ceremonies and dance. 

For Sunday. Miss Long said another 

special breakfast with guest speaker will 

be 

I held in the ballroom, and the conven- 

tion windup will be a "Till We Meet Again" 

luncheon at noon, 

j 

Arrangements for male visitors include 

afternoon at the Old Woodbine race- 

track, a visit to the exhibition, a tour of 

Toronto waterfront and a trip to Niagara 

Falls. 

Miss Long, who is with General Sound 

'& Theatre Equipment, presided at the 

desk for the recent Variety 

convention. 

j 

\ 

an 

j 

I 

the 

I 

' 

registration 

i 

International 

. 

WOMPI Convention 

To Welcome Men, Too 

TORONTO—The social aspects of the 

se\enth annual convention of the Association 

of the Women of the Motion Pic- 

Florence Long- of Toronto, who is 

chairman for the WOMPI convention 

in September. 

ture Industry here in September have been 

given prominence in plans for the extensive 

program by Florence Long, convention 

chairman. 

Long, who doubles as correspondsecretary 

of the sponsoring Toronto 

branch, said a men's committee 

has been created as a part of the local 

organization to serve as host 

for husbands or escorts who will acmembers 

to the meeting. Mere 

will be entertained in a separate 

program. 

The main convention at the Royal York 

is scheduled for the three days Sep- 

9-11 but the social activities will 

under way Thursday evening (8) with 

a "Get to Know You Party." 

the opening session September 

9. the delegates and others will have the 

Torin Thatcher will play a leading role 

111 United Artists' "Jack the Giant Killer." 


Taylor-Roffman Productions Formed 

As Result of Brood' Success 

TORONTO — Taylor-Roffman Productions 

has been formed here and is 

about to 

begin work on two major films for international 

distribution. The company's president. 

Yvonne Taylor, and vice-president, 

Julian Roffman, last year coproduced "The 

Bloody Brood," currently on circuit in 

Canada and the U. S. and scheduled soon 

for European distribution. The international 

success of "The Bloody Brood" encouraged 

the producers to form the new 

company for continued Canadian production. 

Casting will begin in a month for the 

Taylor-Roffman initial film, "You Only 

Live Twice," based on "The Well," a Canadian 

best-seller prairie novel by Sinclair 

Ross. Its budget will be $500,000, according 

to Roffman. The screenplay has been completed 

by Howard Koch. 

Meanwhile, Taylor-Roffman scouts are 

combing western Ontario. Saskatchewan 

and Manitoba for the stark, sombre locations 

demanded by the script, a story of 

the regeneration of a fugitive Montreal 

man tlirough the interaction of personalities 

in the lonely Saskatchewan fai-m 

where he finds refuge. Much of the action 

takes place in the nearby prairie town. 

Screenplay is now being written for the 

second production, a $1,000,000 exploitation 

of- Montrealer Cohn McDougall's best-seller, 

"Execution." A Governor-General's 

Award winner, "Execution" is the first 

stoiT of the Canadian Army in action in 

World War II. The locale of the movie wUl 

be Italy. 

Yvonne Taylor is operator of the Towne 

Cinema and International Cinema in Toronto. 

Her husband, N. A. Taylor, is president 

of Twentieth Century Theatres, International 

Film Distributors. Allied Artists 

Pictures of Canada. Beaver Film Productions 

and other production and distributing 

companies in the N. A. Taylor Associates 

group. 

Julian Roffman is a partner and executive 

producer in Meridian Films of Toronto, 

operators of Canada's only independent 

video-tape production studios. He has produced 

more than 500 films in Canada and 

the U. S., including the Academy Awardwinning 

documentai-y. And So They Live. 

He directed "The Bloody Brood." 

Secretary-treasurer of the new company 

is Ralph Foster, president of Meridian 

Films 

New Series to Astral 

TORONTO—Astral Films, of which I. 

H. Allen is president, has secured through 

its Affiliated Maple Productions the world 

rights of the 13-installment "Tales of the 

River Bank" made by Riverbank Productions, 

Toronto. 

The series, which deals with animal life 

in picturesque manner of interest to both 

young and old people, was a winner in the 

latest Canadian Film Awards. This correspondent 

of BoxoFFicE saw one chapter 

at a screening and was really Impressed. 

Officers of the Riverbank company Include 

Paul Sutherland and David Ellison. 

CONGRATULATIONS TO BOXOFFICE 

ON YOUR 40TH ANNIVERSARY 

voPcniN 

HOT FRESH • DELICIOUS 

K-9

ON YOUR 

FORTY 

YEARS OF 

SERVICE 

TO THE FILM INDUSTRY 

The RaiiK (^rgani'zahon in Caiiaaa 

1 lie (^fl(M)n lnoafr(\< (Canada) Limited 

K-IO BOXOFFICE :: July 25, 1960

, 

HOLLYWOOD— 

' 


Mark Robson Soys US, Must Produce 

Realistic Films to Compete Abroad 

"Films that are good 

for the foreign market are good for the 

American market," 

producer - director 

Mark Robson told the 

press recently on his 

return from a sixweek 

visit to key 

areas in Europe and 

lAsia. 

In reporting his observations, 

Robson 

pulled no punches in 

saying that the 

stamp of Hollywood 

an motion pictures Mark Robson 

jnas lost all its glampm. 

The foreign reception for American 

product is bleak, he noted, and there's little 

ndication that it will be better until 

American producers start realizing the 

Irastic changes in public interest. 

is noticeably down abroad, just 

,is it is here. Robson said, though he 

Jointed out that in Israel there is a reiurgence 

of theatregoing. This he at- 

.ributed to the efforts of the Israeli inliustry 

to sell itself to the public. Exlibitors 

have built new. modern theatres 

iesigned for comfort and pleasure and 

):o Jle are flocking to them. 

Rather than stars or ultra spectacular 

embellishments, the thing the foreign public 

is buying today is a good, basic story, 

according to Robson. They want honesty 

;ind realism in down-to-earth, frank fashion. 

If they can't get it, they aren't interested. 

American pictures so far haven't 

given it to them. "American films are 

sterile. They are all the same—slick, polished 

and full of nothings." 

To save the worldwide boxoffice. Robson 

recommends a complete reevaluation 

of American pictures. Concentrate on good 

stories and a new. unique approach to 

them, he says. "There is no necessity to 

be smutty or obscene, but it is important 

to be provocative." In that light, he pointed 

to the success enjoyed by his production 

of "Peyton Place" and also said that his 

upcoming release. "From the Terrace." due 

in mid-July, is one of the most forthright 

films to hit the screen, but was given a 

code seal because the subject matter was 

dealt with in good taste. He thinks it will 

partially fill the bill for foreign audiences, 

as well as domestic. 

American pictures as a whole can stand 

a reevaluation for foreign eyes, according 

to the producer-director's observations. 

He suggests a giant publicity department 

to do the trick and says that the film industry 

and government should cooperate 

to this end. In the industry itself, he 

recommends more activity in all the film 

festivals and says he should send fresh, 

new product to these affairs and not the 

material that has already had so much 

saturation that it has become old hat. 

Additionally, he suggests that stars and 

production personnel should be sent abroad 

as goodwill ambassadors to sell Hollywood 

and recoup what the film capital has lost. 

While he hasn't yet selected his next 

picture, Robson says his eventual plans 

will be greatly influenced by what he 

learned of the worldwide market. He's 

looking for a universal story with social 

implications. 

David Barton Is Manager 

At Fort Worth Parkway 

FORT WORTH—David Barton, former 

assistant manager at the Palace Theatre, 

has been appointed new manager of the 

Parkway Theatre by the Interstate circuit. 

Ed Durham has been named manager of 

the circuit's Boulevard Drive-In. 

George Songer. who has been student 

manager at the Worth, becomes assistant 

Palace manager, succeeding Barton. 

Catskill House Updated 

CATSKILL, N. Y.—The Community 

Theatre is being redecorated and 125 new 

seats have been installed. The lobby has 

been repainted and a telephone booth installed 

there for the convenience of 

patrons. Louis Gasbarro is manager. 

Join the Widening Circie 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report to— 

Address your letters to Editor, 

"Exhibitor Has His Soy." 825 

Van Brunt Blvd., Kansas City 24, 

Mo. 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of Special Interest 

BOXOFFICE 

Always in the Forefront With the News 

OXOFFICE :: July 25, 1960 K-ll

. . George 

. . The 

WINNIPEG 

Jûrray Sweifrman announced the reorRanization 

of poster wrvice here. 

In the new set up, Barney Brookler replaced 

Sorrier James as local manager with 

the operation being brought under the direct 

control of the Toronto head office of 

Theatre Poster Service. Barney Brookler 

obtained his first employment in the movie 

business at the Palace Theatre in 1918 and 

later managed several local theatres of the 

Miles circuit. He served locally with Warner 

Bros, in 1935. In 1955 Brookler organized 

Associated Theatre Sei-vices and will 

continue to carry on the business of that 

company together with his new assignment. 

Gordon Lightstone jr.. 20th Century-Fox 

St. John manager, was a visitor here . . . 

Ben Adelman is holidaying in New York 

. . . Phil Potasky has returned from vacation 

in Calgai-y where he renewed old 

acquaintances . Dowbiggin's son 

Elliott now resides in Edmonton, where he 

is employed as personnel manager with Alberta 

Co-Operative Stores. 

. 

Lloyd Palmer. Paramount Port Arthur. 

is at home after being in hospital with a 

Dave Gibson has taken 

kidney ailment . . . 

over the Killarney Gaiety and drive-in 

from Gordon Cowan Empress, 

North Battleford, was closed Saturday (23) 

for conversion to other business . . . Jim 

Fusty returned from holidays . Bill 

. . 

Winterton of the Capitol. Saskatoon, until 

his retirement, will take up residence in 

Victoria, B, C. 

William Anderson Fills 

Disney Board Vacancy 

HOLLYWOOD—William H. Anderson, 

vice-president in charge of studio operations, 

was elected to the board of Walt 

Disney Productions as successor to Floyd 

Odium, recently resigned. 

Anderson, with the studio since 1943, is 

the producer of Disney's "The Swiss Family 

Robinson." 

TV to Almost All Canada 

OTTAWA—In his report in the House 

of Commons on broadcasting activities 

throughout the country during the last 

year. Revenue Minister Nowlan said that 

16,500.000 Canadians, one million less than 

total population, now live in areas served 

by the government's Canadian Broadcasting 

Corp. or privately owned stations. 

Nowlan said 80 per cent of all Canadian 

households have one or more television 

sets. The CBC was asking for an appropriation 

of $71,739,400 to cover expenses for 

the current fiscal year. 

Holdovers at Toronto 

TORONTO— Holdovers prevailed in midsummer 

heat at the principal theatres. 

"Black Orpheus" was worth a fifth week 

at the International while "And Quiet 

Plows thi Don' gave a busy third week 

to the Radio City, as did "He Who Must 

Die" at the Odeon Christie. The Fairlawn 

and five other Odeon units broke out with 

"Don't Panic Ch.Tp.s. " a British Army comedy, 

for a first-run engagement here. 

Carver Memorial Award 

To Director John Ford 

HOLLYWOOEXÎn ceremonies held at 

UCLA, John Ford was presented with the 

Supreme Award of Merit and Honorary 

Fellowship of the George Washington 

Carver Memorial Institute of Washington, 

D. C. The award was made for the director's 

"outstanding contribution to the 

arts, sciences and better race relationships 

for human welfare." 

In the annual election of officers of the 

Masquers, Harry Joe Brown was re-elected 

as Harlequin (president) of the club for 

another term. Others who were voted into 

office were: Frank Faylen, first vice-president: 

Charles Prince, second vice-president: 

Paul Maxey, treasurer; Jack Benny, 

reader: James Maloney, corresponding secretary: 

John Reinemund, recording secretary; 

Kay Kuter, historian: Arthur Applebaum. 

legal counsel. 

Bowling Lanes to Run 

Along With Theatre 

TORONTO—With the Rank Organization 

of Canada entering the alley bowling 

pastime in an expansion of business interests, 

it has been emphasized that the 

first bowling academy is being established 

in a newly constructed building in nearby 

Newmarket where the Odeon Roxy will 

continue to operate as a theatre. 

"It is significant the Rank people are 

not closing one of their Odeon theatres to 

convert it to bowling," it was stated. Over 

in England, the Rank Organization opened 

a former theatre unit in London as a bowling 

center last February. 

It was announced at the Toronto head 

office that the Canadian Rank company 

has been diversifying into other entertainment 

fields to meet the challenge of 

television. Recently it introduced Top Rank 

Records in Canada and the recordings of 

fine British bands had already proved a 

success. 

For the Odeon Bowl at Newmarket, 16 

lanes for five-pin bowling are being installed 

in time for the opening of the season 

under the direction of Chris Holmes, 

who will also manage the Rank theatre 

there. The opening of bowling centers in 

other Canadian situations is in the books. 

All Night TV Movies 

TORONTO—Theatre owners in Central 

Ontario are now facing all-night movies 

on television. Three features are being 

shown on station CKVR-T'V at Barrie. 

starting at 11:30 p.m. each Friday and 

continuing until daybreak. A recent triple 

bill consisted of "Johnny Guitar." "Shut 

My Big Mouth" and "Gunfighters." 

Russians Visit Music Hall 

NEW YORK—Nineteen Soviet motion 

picture and theatrical personalities visited 

Radio City Music Hall recently to 

" 

see MGM's"Beirs Are Ringing and backstage 

activities. After the performance 

they were entertained by the Motion Picture 

Export Ass'n at cocktails at the 

English Pavilion in Rockefeller Center. 

OTTAWA 

The city department of recreation and 

parks is operating a Summer Festival 

of the Arts at Lakeside Gardens, consisting 

of motion pictures, stage shows and concerts. 

Tickets are seven for $5. or $1 each 

at the door. Films from many countries 

have been booked, including "Hamlet," "An 

American in Paris." "Romeo and Juliet" 

and "Aparajito." The shows are conducted 

through the week and on Sunday. 

The South Ottawa Lions Club is staging 

bingo games at the Star-Top Drive-In on 

the Cyrville road, managed by Len Larmour. 

The Center downtown reopened after 

a staff vacation with a week's engagement 

of an action twin bill booked by 

Prank Gallop consisting of "Six Bridges 

to Cross" and "The Angry Hills." 

Releases of Izzy Allen's Astral Films 

were much in evidence in Cornwall. At the 

Capitol, operated by Clarence Markell in 

partnership with Famous Players, the top 

feature was "The Angry Red Planet," 

while the Odeon Roxy featured "A Bucket 

of Blood" . . . Manager Jim Chalmers of 

the Elmdale reported fine business on 

"Flame Over India." which he held for a 

second week despite heat and rain. 

Film serials have made a comeback in 

this district. Morris Berlin reported good 

reaction with Captain 'Video at the daily 

matinees at the Somerset. Another example 

is at the O'Brien, Almonte, a unit 

of the Ottawa 'Valley Amusement Co., 

which started its second serial of the season 

July 16. Membership cards are issued 

In a juvenile club. Complete attendance 

means free admission for the final chapter, 

"Ben-Hur" rounded out Its 14th week at 

the Nelson, Tickets are being sold for performances 

extending Into August , . . At 

the two Elglns managed by Ernie Warren, 

"The Battle of the Sexes" was in its 

fourth at one and "The Apartment" had 

a third week at the other theatre ... Nigeria's 

Minister of Information T. O. S. 

Benson consulted with officials of the National 

Film Board with a view to setting up 

a similar government agency in the African 

country. 

The early part of July produced sizzling 

90-degree temperatures, causing an exodus 

to beach resorts. Most theatres are among 

the coolest spots in town and some enterprising 

managers are telling this to the 

public. 

Free Shows at Museum 

OTTAWA—The theatre in the National 

Museum of Canada has opened a summer 

season of film shows free to the public, 

with performances at 3 p.m.. Monday 

through Friday, and on Wednesday night 

at 7 o'clock. The series will continue until 

August 26 with weekly changes. 

Free Popcorn at Matinees 

WINSTED. CONN.—To introduce his 

daily matinee schedule during vacation 

time. John Scanlon jr. of the Strand Theatre 

gave away popcorn from 1:30 to 2 

p.m. Monday through Friday the first 

week. 

K-12 BOXOFFICE July 25. I960



rtiey fought for the Ultimate Prize 

PICTURE 

THIS YEAR! 

S

Showman Griffiths Goes to Source 

To Upset Unfair PTA Complaints 

McCAMEY. TEX. — Jimmy Griffiths, 

manager of the theatres in this west Texas 

town of approximately 5.000 people, Invited 

a communitywide investigation of 

PTA charges that his theatres were showing 

pictures unworthy of viewing by children 

or adults. 

After receiving a letter from the home 

and family life committee of the McCamey 

Parent-Teachers Council, which alleged 

that "the vast majority of movies showing 

at the two local theatres are not wôrthy 

of viewing by McCamey children or adults, 

as most of them deal with teenage crime 

and or horror subjects," Griffiths arranged 

a meeting with representatives of 

the Ministerial Alliance, the PTA and the 

Woman's Study Club to air their grievances. 

The indoor theatre also was accused of 

not having adequate emergency exits. 

CHARGE FROM NATIONAL PTA 

In probing the protest prior to the meeting, 

it was admitted by a PTA spokesman 

that instigation of the charge stemmed 

from a bulletin from the national PTA 

which strongly urged that local units write 

their theatre owners complaining of the 

bad pictures being played in theatres today. 

It was also discovered that the dissenters 

had not attended any motion picture 

theatre for several months and were 

not even familiar with the theatre fare 

ascribed. 

It was also brought out that the complaint 

about inadequate exits came from 

a 6-year-old boy who told his mother he 

couldn't open the theatre's emergency exit 

door. Further investigation revealed that 

the youngster was attempting to open the 

door to allow his little friend free admittance. 

SHOWED ONE ADULT FILM 

In disproving the unfounded charges, 

Griffiths presented the theatre's calendar 

for the past thi-ee months and showed that 

only one movie during that entire time, 

scheduled for a Saturday matinee showing, 

was not classified as a children's movie. 

He told the group that his company, 

Frontier Theatres, was doing everything 

it could to offer movies suitable to children 

at the Saturday matinees, but that there 

just wasn't enough of this type of film 

made. He claimed this was due to the fact 

that people would attend pictures classified 

as "adult entertainment" and stay at home 

when a "family show" was offered, thus 

Hollywood producers take the cue that the 

public does not want the family-type picture 

any more. 

He said Frontier purchases all the better 

films produced every year and he felt "they 

were doing a terrific job considering the 

limited market of pictures available." 

The community group agreed that the 

local theatres were doing much better in 

securing pictures appropriate for children 

than they had given them credit for and 

voted to wrib the homeoffice of Frontier 

Theatres comij. rding the Saturday show 

matinee selection of films. Then the discussion 

turned to future classification of 

film, which the theatre ads carry as a 

voluntary action. It was decided that, if 

enough of the local clubs approve of a 

good film, the theatre will be permitted 

to carry that approval in their ads. 

The Rev. Jerry Speer, one of the members 

of the Ministerial Alliance, said classifications 

published in the newspaper 

could only succeed if the churches and 

various clubs and parents would support 

the movies with the desirable classifications 

and stay away from the objectionable 

ones. 

As to inadequate emergency exits, the 

group toured the theatre and determined 

that the complaint was unfounded. Griffiths 

made it clear that the insurance 

company policy on his theatres insisted on 

rigid safety regulations and introduced 

letters from the local fire inspectors stating 

that the theatres had more than the 

required emergency measures. 

After the discussion of the protests were 

fully aired, the conversation was directed 

to vandalism, and damaged seats in the 

theatre were pointed out to the touring 

group. Griffiths seized the opportunity to 

ask their help in curbing the wanton destruction, 

which last year totaled a great 

many seats cut up in the indoor house 

and 121 car speakers ripped and stolen 

from speaker posts at the drive-in theatre. 

The women present resolved to have a 

delegation of mothers on hand every Saturday 

to patrol the aisles of the theatre 

to keep acts of vandalism from being committed 

and also to police the conduct of 

the young people attending the movie. 

The probe was given headline front page 

coverage by the McCamey News. 

Krim Takes Presidency 

Of UA TV Subsidiary 

NEW YORK—Arthur B. Krim, United 

Artists president, has assumed the additional 

post of president of United Artists 

Associated, following the resignation of 

Eliot Hyman. Robert S. Benjamin has been 

board chairman since the company was 

formed in October 1958. He is also board 

chairman of United Artists. 

The remainder of the UAA executive 

lineup remains unchanged, with Henry J. 

Zittau, vice-president and treasurer: W. 

Robert Rich, vice-president and general 

sales manager: Don Klauber, station sales 

director: Frederick L. Hyman, vice-president 

and secretary: Herbert T. Schottenfeld, 

vice-president and counsel, and Norman 

B. Katz, director of foreign operations. 

Publicists Ass'n Elects 

Harry Rice President 

NEW YORK—Harry J. Rice has been 

elected president of Publicists Ass'n, East, 

of Local 872, lATSE. Alvin Adams is first 

vice-president, P. Dale Soriano, second 

vice-president: Harry E. Rice, third vicepresident: 

Thomas Kirby. secretarytreasurer: 

David Cassidy, business agent, 

and Morris Green, Harry Clark. John A. 

Cassidy and David Kane, trustees. 

Gladys Melson 

New Officers Take Charge 

Of Kansas City WOMPI 

KANSAS CITY—Mrs. Gladys Melson of 

Hartman Booking Agency was installed as 

president of the 

Kansas City Women 

of the Motion Picture 

Industry for the 

1960-61 organization 

year on a recent 

Tuesday evening in a 

brief but colorful 

ceremony which featured 

the symbolic 

use of long-stemmed 

i... roi:s. Mrs. Myrt 

> Cain. MGM. and a 

national WOMPI officer, 

was the Installing officer of the evening. 

Others accepting red roses as badges of 

their respective offices were Bonnie Aumiller, 

Columbia, first vice-president: Mrs. 

Goldie Lewis, United Film Service, second 

vice-president: Mrs. Bernice Powell, Commonweath 

Theatres, treasurer: Mrs. Grace 

Roberts, 20th-Fox, recording secretary: 

Mrs. Lois Anello, K. C. Ticket Co., corresponding 

secretary. Serving on the board of 

directors for the coming year will be 

Phyllis Whitescai-ver, WB, immediate past 

president; Mary Heueisen, 'WB, past president: 

Mrs. Hazel LeNolr, First American 

Products, past president: Billie Mistele, ; 

Paramount: Alna Nece, Columbia: Betty 

Caruso, American International, and Frances 

Jenkins, Durwood Theatres. 

During the installation, it was pointed 

out by Mrs. Cain that the officers and 

board members represent a total of some 

240 years of industry service. 

The business meeting and installation 

followed dinner served in a private meeting 

loom of YuAU restaurant on Rainbow 

Blvd. Fresh flowers were combined with 

WOMPI blue-and-silver table decorations 

to make a most attractive setting. New 

members present included Mmes Dorothy 

L. George, Merle Benton, Olive Anderson, 

Sybil Moran and Lucille Hathom. all of 

the Calvin Co. and Mrs. JoAnn Weaver, 

United Film Service. 

Perakos Executives Back 

From Six Weeks in Greece 

NEW BRITAIN, CONN.—Peter Perakos 

sr., industry pioneer and president of 

Perakos Theatre Associates, and his son 

John, assistant general manager of the 

independent Connecticut circuit, have returned 

from a six-w'eek stay in Greece 

during the course of which they completed 

negotiations for PTA to serve as U. S. 

distributor on three Greek motion pictures. 

The film titles and distribution dates 

will be amiounced shortly. 

The Perakos family is now weU represented 

in motion picture production: 

Sperie Perakos, general manager of Perakos 

Theatre Associates, has invested personal 

funds in upcoming Greek adaptation 

of the classic tragedy, "Antigone," to 

be produced by James Paris and directed 

by George Tzavallas. Latter property is to 

have its American premiere late next fall 

at the Elm Theatre, West Hartford, part 

of the PTA circuit. 

K-14 BOXOFFICE July 25, I960

' 

positions. 

I continues 

, Widem, 

^ 

I 

1 

promising. 

\ 

fore, 

I 

I Warner 

[ 

furbishing 

I 

NEW 

Fete Duke Clark, Wife Redecoration of All Circuit Units 

On 50lh Anniversary 

DALLAS—Approximately 200 barkers, 

wives and guests filled the clubrooms of 

Variety Tent 17 on a recent Saturday night, 

to help Mr. and Mrs. Duke Clark celebrate 

their golden wedding anniversary. 

The ceremonies during the early part of 

the evening were climaxed by the presentation 

of a plaque by Chief Barker Phil 

Isley on which was engraved a commendation 

to M. R. "Duke" Clark for his many 

years of untiring effort on behalf of Variety 

Clubs over the country, and especially 

Tent n. 

Many close friends of Duke and Alma 

presented them a 21-inch television set. 

Other speakers were Wilbur Marshall, 

property master; Sol Sachs, and Tom 

linage, division manager for Paramount. 

Two sons, Robert and Don Clark, accompanied 

by their wives were seated at 

the head table with Duke and Alma. 

Duke Clark served Paramount Pictures 

for more than 25 years in executive sales 

He now is manager of the mo- 

; tion picture division of Cohen Candy Co. 

in Dallas. 

Studios Seeking Talent 

For Individual Roles 

H A R T P O R D—Despite admittedly de- 

j 

clining production quantity, Hollywood 

to seek new talent, Allen M. 

Hartford Times theatre editor, 

told a luncheon meeting of the Capitol 

City Kiwanis Club. 

"Studio representatives and talent scouts 

still visit the Hartford area in the hope 

of finding the personnel for upcoming 

projects," he continued. 

"The fact that large contract lists, in 

the main, no longer exist at major film 

studios means that the quest today is more 

jfor the individual performer able to fit an 

individual role rather than a roster of 

.vaguely-defined, future assignments. 

"On an economic level, never has the 

ifilm industry's situation looked more 

Today, more so than heretoa 

motion pictm'e is capable of grossing 

millions of dollars; today's selective 

(audience will turn out in amazing numibers." 

'Sunrise' Bow Sept. 30 

LOS ANGELES— "Sunrise at Campobello, 

Dore Schary's filmization of his play, 

will be exhibited on a roadshow basis by 

Bros. The film has been booked at 

$3 .50 top, for a minimum 

I 

six-month run, 

iinto the Beverly Theatre. The Electrovlsion 

: circuit recently leased the theatre. The 

lopening date is September 30. Electrovijsion, 

operated by Robert Lippert and Ed- 

|win Zobel, has spent almost $100,000 rethe 

Beverly and will reopen 

[the house July 15 with "From the Ter- 

Acquires Bardot Film 

YORK—United States distribujtion 

rights to "'Voulez-'Vous Danser Avec 

jMoi," have been acquired by Kingsley In- 

Iternational Pictm-es. 

Completed by Community Theatres 

By ALLEN M. WIDEM 

HARTFORD—The largest Independent 

circuit in Connecticut's Capital City, the 

five-unit Community Theatres, has completed 

considerable improvements in its 

physical plants, the activity designed to 

provide still greater eye appeal, according 

to Murray Lipson, general manager. 

The Central, West Hartford, has a completely 

redecorated marquee and foyer. 

The inner lobby has been completely repainted 

in warm beige, blue and gold accents. 

Six new shadowboxes have been installed 

on walls, approaches and exits. 

"We can now advertise six completely 

new programs at one time at the Central," 

Lipson told BoxoFFicE. "We are also reserving 

one shadowbox exclusively for the 

small fry and the special programs for 

them, as well as permanent house announcements." 

LOBBY, LOUNGE REDECORATED 

The Colonial, Hartford, has a redecorated 

lobby and downstairs lounge. 

"In addition, we have completely repainted 

and relamped the entii'e marquee 

and it now has a look of a theatre with literally 

thousands of bulbs sparkling and 

flashers working again!" Lipson pointed 

out. 

The Lenox, Hartford, has a new outside 

display frame, to be utilized for special 

children's programs and other important 

attractions. The theatre marquee has 

been repainted. 

The Lyric, Hartford, also has a new and 

attractive outside display for children's 

shows. All display frames, both exterior 

and lobby, have been given a new 

theatrical treatment of color and glitter. 

"Thanks to the services of National 

Carbon, the screen lighting has been improved 

considerably at the Lyric," Lipson 

said. 

The Community also is in the midst of 

an admirable flow of off-screen promotion: 

ELEVEN WEEK SERIES $1.25 

At the Lyric, Manager Helene Dolgin is 

offering a student discount ticket, good 

every Saturday matinee continuing through 

September 3. The charge for all smnmer is 

only $1.25. 

At the Colonial, managed by Bill Flanagan, 

and at the Central, managed by Ernie 

Grecula, the circuit has instituted a policy 

of inviting patrons to be guests of the 

management on their birthday. Through 

theatre announcements, patrons are urged 

to advise cashiers or doormen of an approaching 

birthday among family and 

friends; as a result, a simple invitational 

card, good for free admission, is mailed to 

individuals. 

At the Lenox, managed by Kate Treske, 

nine cooperative neighborhood merchants 

have picked up the tab for a series of five 

Saturday matinees; free admission cards 

are distributed at merchants' point-ofbusiness. 

"We have contacted all of the parentteacher 

groups in the Hartford and West 

Hartford school systems," said Lipson, 

"and have had some definite interests 

from a few of the presidents for a fall 

program, which would provide for a minimum 

of ten supervised special Saturday 

children's shows at designated theatres. 

The entire cost of the series of ten films 

would be $1.50 per individual (50 cents 

would go to the parent-teacher unit for 

each ticket sold). 

"Along these lines, we would provide for 

the parent-teacher group prior selection 

and approval, approximately 25 suitable 

children's films. Ten of these would be selected 

by group delegation. 

"Our pitch with the parent-teacher 

element is that the children would be safely 

supervised by our theatres' staff and, 

also, would free the parents for a few 

hours every Saturday afternoon." 

In the working stage ai-e plans and designs 

for a complete refurbishing of the 

concession areas of all five community interests 

(the Art, at one time a first-nm 

art film outlet, has been temporarily 

shuttered, although on occasion, it is rented 

out for various fmictions. 

By September, the circuit hopes to have 

a newly decorated and comfortable coffee 

lounge in operation at the Colonial. 

"We have full faith in our industry and 

are proceeding to back our faith with dollars," 

Lipson declared. 

Find 17 Speakers in Car; 

Three Youths Seized 

MINNEAPOLIS—An 18-year-old youth 

of suburban Blaine was fined $100 after 

the theft of 17 speakers from the 100 Twin 

Drive-In in suburban Pridley. Two 17-yearolds 

also were taken into custody by Anoka 

County juvenile authorities in connection 

with the speaker thefts. The three 

youths were stopped by Pridley police for 

a driving violation. A routine check of the 

car turned up the speakers. 

"They'd gone into the theatre and had 

cleaned out the whole back row," Everett 

McCarthy, Pridley police chief, said. 

"Thefts from the theatre have been going 

on for the last three years. I can tell you 

this, we're going to make it hard on these 

people in the future." 

Chet Herringer, owner of the drive-in, 

estimated that his losses have run almost 

$4,000 in the past three years. The speakers 

cost $10 each, he said. 

Police were not able to find out what 

use the youths intended to make of the 

speakers. 

$1,207,500 for 161 Films 

LOS ANGELES — Television station 

KNXT, owned and operated by CBS, has 

paid $1,207,500 for 161 pre-'48 20th-Fox 

features, giving the station ten runs over 

a period of five years at $7,500 each. Included 

in the package are "Grapes of 

Wrath," "Tree Grows in Brooklyn," "The 

Razor's Edge," "Blood and Sand" and 

"Seventh Heaven," plus several Shirley 

Temple and Will Rogers films. 

30X0FFICE July 25, 1960 K-15

. . Maynard 

. . The 

VANCOUVER 

T eonard Brockin^ton. president of Odeon 

Theatres, visited here briefly to open 

the Vancouver Film Festival. Brocklngton 

is considered by many Canadians to be 

the country's outstanding orator. 

For the enKaKement of "Ice Palace" at 

the Capitol, Manager Charlie Doctor and 

Warner Bros, brought in Dorcas Brower. 

a 19-year-old Eskimo beauty who plays 

the role of Robert Ryan's wife in the film. 

She also is the real-life granddaughter of 

the late Charles DeWitt Brower, author 

of the Alaskan classic. "Fifty Years Below 

Zero." 

On vacations in San Francisco and other 

points south of the border are two Orpheum 

cashiers. Clover MacRaild and Rae 

Waldergrave . . . Ivan Ackery. Orpheum 

manager, took a slow boat to China, leaving 

his assistant Bill Howe to look after 

the Orpheum . . . E. Wilf Keelan from the 

Capitol has replaced Don Logan as assistant 

to Manager Barney Regan at the 

International-Cinema. Both are Famous 

Players spots. 

Frank Soltice of the Pines Drive-In, 

Penticton, was a FUmrow visitor . . . The 

Cascade Drive-In, Bui-naby. gave a special 

benefit show through the courtesy of Van 

Zor Grotto, all proceeds going to the 

Cerebral Palsy Childi-en Fund of British 

Columbia . Joiner, Famous 

Players district manager for British Columbia 

and Alberta, is recuperating at 

WESTERN CANADA'S 

"COhAPLETE" 

LABORATORY SERVICE 

35 & 16mm. Negative-Positive 

Processing 

16mm. Reversal Processing 

A & B 

Printing 

Kodachrome 

Optical 

Printing 

Printing 

35 & 16mm. Code Numbering 

WESTREX 35 & 16mm. Optical 

Recording 

Ampex & Magnasync 

Recording 

Theatre Trailers 

Magnetic 

FAST - FAST - FAST SERVICE 

TRANS-CANADA 

FILMS LTD. 

ANCOUVER, 

CANADA 

home after two stomach operations . . . 

The suburban Ridge Theatre has been reopened 

after closing for staff holidays and 

renovations. The Ridge was the last theatre 

built here. 

The Greater Vancouver Tourists Ass'n 

will back a plan to produce a color film 

on Vancouver. The board authorized its 

executive to make a contract with Parry 

Films of North Vancouver to make the 

film and agreed to contribute $10,000 towards 

the cost. Lew Parry, president of 

Parry Films, said he hopes to raise another 

$20,000 to complete the financing of the 

film. The city council and a private industrial 

group are conslderinf; his request 

for $10,000 each, he said. 

. 

Attendance at the Calgary Stampede 

showed a big drop for its first two days, 

being 28,000 below the 1959 inark for 

Bing Crosby and his 

those two days . . . 

wife were guests of honor, with Phil Harris 

along Theatre-Under-the-Stars 

opened to big business in Stanley Park, 

although the weather was hot. 

Channel 8, Vancouver's first private television 

station, will have its studio and 

offices out at Burnaby Mountain, a few 

miles from the outskirts. It will be called 

Vantel Broadcasting and cost $8,000,000. 

The president is Art Jones, who is also 

head of Artray Films In Vancouver. 

Censorship Is Eased 

On Adult Pictures 

VICTORIA—Changes in movie censorship 

which will permit new types of adult 

I 

films to be shown in British Columbia 

have been approved by the cabinet. Under 

the changes in the moving picture act, a 

new "restricted " classification will be set 

up. 

It is defined this way: "Where a film is 

classified as adult entertainment and is 

considered by the censor to be objectional 

to children, or to be likely to corrupt the 

morals of children, he shall classify it as 

'restricted.' " Then it can be shown only 

under a permit which must be in writing. 

Children who appear to be under 18 

must not be allowed to see it. Theatre 

operators will have absolute discretion to 

refuse permission to anyone apparently 

under 18. 

If the law is broken, the special permit 

automatically lapses—and the act provides 

fines up to $300 and seizui-e of the film 

for offenses. *i 

Attorney-General Bonner, whose department 

administers the act, said: "This gives 

a breakdown of adult movie classification. 

It will give a chance to show movies which 

are now rejected out of hand." 

The new regulations also permit the 

censor to order the word "restricted" to 

appear in advertising for the film affected. 

In Vancouver, theatre officials say they 

have had a voluntary system of censorship 

operating cltywlde for a long time. For 

films they consider strictly adult fare, they 

have been barring children up to about 

18. particularly in suburban districts. 

Vancouver Festival 

Enjoys Best Crowds 

VANCOUVER—The Vancouver Festival 

opened Monday night ill> with a highly 

encouraging sign of audience anticipation. 

The sign was pasted on the Vogue Theatre 

boxoffice. It read, "Sold Out." 

Dozens of eager late comers read it, and 

were left disappointed. But the 1,300 film 

fans that crowded the theatre were not. 

They were entertained and enlightened by 

two thrilling subjects. The first was the 

official opening speech by Canadian Odeon 

president. Leonard Brocklngton. The second 

was the Canadian premiere of the 

famed French film, "The 400 Blows." 

Brocklngton is considered by many to 

be one of Canada's outstanding orators. 

He proved it Monday. Sitting on stage in 

an easy chair, the former chairman of 

the CBC Board of Governors delighted the 

audience with a polished pot-pourri of wit 

and wisdom. "No country," he said, "Is 

more fitted for an international festival 

than Canada. Every other country has 

brought us their gifts . . . and all of these 

are in truth the motherlands of Canada." 

He pointed up the primary pui'pose of 

the festival as the increased understanding 

between people and places. 

The festival was doing the best business 

in its history. The only soft spot was Hal 

Holbrook's "Mark Twain Tonight." It was 

expected to be the biggest drawing card 

at the festival; Instead it was rated as a 

failui-e. r; 

Fire Drills at Theatres 

HAMILTON. ONT.—With the active cooperation 

of fire department officials, the 

Hamilton Theatre Managers Ass'n conducted 

a fire prevention campaign of its 

own during the week of July 18 among the 

city's theatres when inspections were carried 

out and all employes were instructed 

on what to do in an emergency. 


BOXOFFICE 

on their 


from 

TRANS-CANADA 

FILMS LTD. 

VANCOUVER, CANADA 

K-16 BOXOFFICE July 25, I960

1 

Films 

I 

subjects 

ADLINES ft EXPLOITIPS 

ALPHABETICAL INDEX 

EXHIBITOR HAS HIS SAY 

FEATURE RELEASE CHART 

FEATURE REVIEW DIGEST 

REVIEWS OF FEATURES 

SHORTS RELEASE CHART 

SHORT SUBJECT REVIEWS 

SHOWMANDISING IDEAS 

THE GUIDE TO g BETTER B OOKING AND B U S I N E S S - B U I L D I N G 

Soap Sales Tactics 

Work on Films Too 

A concentrated radio-television merchandising 

plan worked out by Ben Marcus 

for use on selected pictures in his large 

Wisconsin circuit is producing excellent results. 

Marcus, former president of National 

Allied, explained the plan at the recent 

convention of Allied Theatres of Wisconsin 

at Elkhart Lake, Wis. 

"About a year ago, my wife handed me 

a bar of Dial soap, and told me of the big 

radio and television sales campaign in 

swing at that time," he related. "Why, 

they practically come right into my home 

with their sales approach, but to make a 

long story short, those firms know how to 

sell! 

"So, we determined to use the same 

tactics to plug our movies. We started out 

in the Fox River Valley area, and got 

radio and television to push our product. 

I want to tell you we were amazed; why 

we Just about doubled, and in some cases 

we tripled our grosses on this approach. 

Distribution is happy too, for we made 

money for them as well, since they came 

into the deal on a co-op basis. What's 

more, oiu: advertising budget hasn't been 

raised either. I say this thing is contagious, 

and it can be duplicated all over the state." 

As an example of how effective the campaign 

is working out, Marcus said he had 

a chat with a university professor, who 

chanced to mention that he and his wife 

had attended a theatre for the first time 

in years, due primarily to the wife having 

heard the plugs over the air. He said the 

professor even remarked on the clean-cut 

appearance of the theatre and the courtesy 

shown them by all employes they came in 

contact with. 

He said those people might now be 

classed as regular theatregoers as a result 

of having seen a good picture, in 

comfortable and appealing refinements, 

coupled with having been served by efficient 

and well trained employes. 

Special Summer Bookings 

ranging from "Citizen Kane," 

made in 1941, to "The Fugitive Kind," released 

this year, highlighted the program 

of 62 films scheduled during July at the 

Clark Theatre in the Chicago Loop. Short 

included Charlie Chaplin's 

J;) "Trystlng Place" and W. C. Fields' "The 

Pharmacist." Other July features Included 

Twelve Angry Men, Paths of Glory, The 

Magician, Chance Meeting, Touch of Evil, 

Five Branded Women, Smiles of a Simimer 

Night, The Seventh Seal and Topaze. 

Coupon With Changeable Schedule Makes 

Place Mat a Low-Cost Ticket Seller 

Bating Spae 

lyiiffifiiw 

-*4ii 

Ticket-selling ideas, as effective for a 

theatre as for a drive-in, are forwarded by 

Robert B. Tuttle of the Lenawee Auto 

Theatre north of Adrian, Mich. 

One is illustrated above. It's a place mat, 

approximately 14x10 inches, and as indicated 

was used at "Adrian's Deluxe Eating 

Spot . . . The Rock Inn Coffee Shop." 

Tuttle got the restam-ant to purchase 

20,000 of these for use during the summer, 

and pay a fee based on the number of 

coupons turned in. This, Tuttle reports, 

very nearly pays the printing cost. 

The distinctive part of Tuttle's place mat 

idea is that the copy under the "Show 

Schedule" section in the lower right hand 

corner can be changed each week by the 

theatre's mimeograph (or others) to fit 

the attractions at the Lenawee. 

The void date in the "Valuable Coupon" 

box also can be changed at times. 

Thus the original printer leaves the two 

parts noted above blank, to pennit adding 

suggests an Evening at tlii TENAWK- Ai.'T::' -nirATRK 

copy later at will at small expense, which 

increases greatly the value of this type of 

advertising. 

To make the mats more attractive the 

background sections are in color, in this 

case blue. 

Tuttle usually has a coupon deal or two 

with shops around town. He makes up 

cards in his own office featuring current 

and coming attractions. Added is the 

coupon deal. For example, a local gasoline 

service station had this additional copy on 

a 4y4x9-inch card: "A Clark Special! This 

coupon and 65 cents will admit two per- 

sons to see ." 

. . This appeared above mats 

on the week's attractions. 

Below was: "U see! Hoot does give a 

hoot about having you drop in at Clark . . . 

Often!" 

These cards were passed out by the Hoot 

Clark station to customers. 

Another such deal was with a drive-in 

cleaner. In this case it was headed a 

Spring Drive-In Special, but it can be 

called any kind of special. Copy: "In appreciation 

of yoiu- continued patronage of 

our cleaning service, and by special arrangement 

with the management of the 

Lenawee Auto Theatre . . . We offer . . . 

Valuable Coupon 

Ticket Will Admit 

. 

Driver 

. (in a 

of 

box). 

Car 

This 

Free 

When Accompanied by One Paid Admission 

at the Lewanee Auto Theatre . . . Any 

Monday Through Thursday." 

The box copy also should contain the 

time limit—in this case "during April and 

May only"—and the year, to prevent cards 

showing up two or three years after distribution. 

The card was approximately 

6x7 >/2. 

Spooks Big Any Time 

A spook show doesn't have to be on a Friday 

the 13th or Halloween night. The St. 

Bernard Drive-In at New Orleans staged 

one on Tuesday the 21st of June and had 

carloads of patrons rolling in. On the 

stage was Dr. Brunell's "Shock Show," 

while on the screen were "The Mummy" 

and "Curse of the Demon." 

BOXOFFICE Showmandiser : : July 25, 1960 117 1

I 

with 

. . Mark 

. . Bring 

Iowa 

: July 

Huck Finn Costume Premiere Held at Des Moines 

A Huckleberry Finn Costume 

Premiere gave "The 

Adventures of Huckleberry 

Finn" a hefty push at the 

Des Moines I Theatre. 

Manager 

I 

Tony J. Abramovich 

arranged the affair, offering 

contestants all the 

popcorn they would eat and 

cash prizes for best Huckleberry 

Finn getups. 

About 50 contestants 

turned up and were judged 

by a panel of judges as they 

walked across the stage at 

the afternoon show. Jimmy 

Rowley, 6, was the winner. 

The adjacent photo was reproduced 

in a three-column 

layout in the Des Moines 

Register and Tribune with 

expanatory lines headed, 

"Huck Finn in Flesh." 

Usher Mike Cook also 

dressed up in a Huck Finn 

costume and toured the 

downtown section carrying 

a sign. 

Tinn' Gets Gratis Ride on Special 

given to each Mother Superior for graduation 

awards. 

To get a sideshot at the younger element. 

Under got displays on the book and film 

throughout the city public library system. 

In addition, he had a soundtrack covered 

with 24-sheet displays out four days in advance, 

banners on 15 news distributing 

company trucks, and the Huck Finn comic 

strips and scene mats in the Minneapolis 

Argus. This citywide circulation paper 

used nearly 100 inches of copy and illustrations 

on the film without cost. 

Two radio stations ran guessing contests. 

The Minneapolis Gas Co. used Huck Finn 

tieups in ads for ten days. Linder reciprocated 

with a lobby display for ten days. 

It's Election Time; Try 

A Kiddy Show Ballot 

With election time fur flying in every 

direction, and everybody's minds tuned to 

thinking about the ballots, why not stir up 

interest in the Saturday kiddy show by 

rigging up a red hot election or ballot battle 

among the youngsters in which they 

vote for their Favorite Cartoon Character, 

a special summer vacation time shows 

committee of National Theatres & Television 

suggests. 

"An affair of this kind should be a 

natural to land a dozen top sponsors as it 

gives a showman an opportunity of letting 

each sponsor bask in the reflected worldwide 

popularity of a dozen or so famous 

cartoon characters," the committee comnients. 

Newsboys Subscription 

Promotion 

"The Adventures of Huckleberry Finn" 

is a natural for a tleup with newspaper 

circulation departments which stage subscription 

contests among their newsboy 

salesmen. 

Ed Linder. manager of the Gopher Theatre 

in Minneapolis, gave the circulation 

chief of the Star and Tribune a call regarding 

his booking of the film depicting 

the Mark Twain classic, and in no time he 

had a major promotion under way, one 

which got several hundred newspaper carriers 

and their young friends talking about 

the attraction. 

In return for a special showing on a 

Friday morning, the newspaper had a page 

and a half in ads promoting a subscription 

deal and the film. For two subscription orders 

for the morning Tribune, any carrier 

boy received a ticket to see the Huck Finn 

film. Besides the film received the same 

kind of promotion in circulars distributed 

to the boys. 

For example, a full page ad in two col- 

Fence-Painting 

Contest 

The Junior Chamber of Commerce 

of Decatur, 111., sponsored a fencepainting 

contest, held as a promotion 

for "The Adventures of Huckleberry 

rinn" at the Empress Theatre. Boys 

ill 11 mid 12 were eligible. The winnej 

».is to Ro to Hannibal, Mo., the 

hom(l:'Uii of the fictional Huck Finn, 

to conip

An inrefDrerorive anolwdt of lav and tradepresi reviews. Running tlm« U In par«nth«>«. Th« 

olus ond minus signs Indicate degree of merit. Listings cover current reviews, updated regularly. 

This deportment also serves o^ on ALPHABETICAL INDEX to feature releases. denotes BOXOFFICE Blue Ribbon Award: ® color photography. For listings b> 

compony in the order of release, see FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX 

ti Very Good; + Good; — Foir; — Poor; — Very Poor. In the summary H is roted 2 pluses, - os 2 minuses. 

2419 ii©Adventures of Huckleberry Finn, The 

(107) © Foili Comedy MGM 5-9-60+ ff ± 4+ H +1 10+1— 

2442 ©All the Fine Young Cannibals 

(122) © Drama MGM 7-1S-60 ++ 2+ 

2443 Ama2in( Mr. Teas, The (70) 

Novelty Pad Prod.-SR 7-1S-60 = 2— 

2386 ©Angry Red Planet, The (83) Cinemaoic 

Science-Fiction AlP 12-21-59 + * ± + 4+2— 

2428 Apartment, The (125) 

Panavision Com-Dr UA 6- 6-60 # ++ ff # ++ -f ++ 13+ 

2401 Atomic Submarine, The (73) Sc-F'n AA 2-22-60 ± + — — ± 3+3— 

xo: 

2403©Babette Goes To War 

(103) © Comedy Col 

2429 ©Battle in Outer Space (90) Tohoscope, 

Science-Fiction (English-dubbed) Col 

2419 Battle of Blood Island 

(67) Drama Filmgroup 

2370 Battle of the Coral Sea (SO) Ac Col 

2422 Battle of the Sexes, Tite 

(88) Comedy Cont'i 

2409 Beast From Haunted Cave 

(65) Horror Dr Filmgroup 

2406 Because They're Young (102) Com. Dr. Col 

2386 ©Behind the Great Wall (98) D«. in 

Totalscope. AromaRama Cont'i 

2441 Bellboy, The (72) Farce Para 

2381 ©Beloved Infidel (123) © Dr. 20th-Fox 

2433 ©Bells Are Ringing (127) © Mus. MGM 

23S2©Ben-Hur (212) Camera 65 

Biblical Drama MGM 

2372 ©Best of Everything, The 

(121) © Drama 20th-Fox 10-26-59 Vt 

2398 Big Night, The (74) Action Para 2- 8-60 + 

2425 Blitzkrieg (93) Doc Cont'i 5-30-60 ± 

2388 Blood and Steel (63) © Action 20th-Fox 12-28-59 + 

2429 Bluebeard's Ten Honeymoons (82) Cr. AA 6-13-60 + 

2396 Bobbikins (90) © Comedy 20th-Fox 2- 1-60 + 

2413 ©Boy and the Pirates, The 

(S3) Pcrccptovision Adv. Comedy.. UA 

2395 ©Bramble Bush, The (93) Dr WB 

2426 Breakout (99) War Dr Cont'i 

2391 ©Bridal Path, The (See "Mating Time") 

2424 ©Brides of Dr^cula, The 

(85) Horror Dr U-l 

2404 Broth of a Boy (77) Com. KIng'y-Unlon 

2438 Cage of Evil (70) Crimi UA 

2407OCan-C>n (131) 

Todd-AO Musical 20th.Fox 

2365 Career (105) Drama Pan 

2408 Carry On, Nurse (S9) Farce ... Governor 

2375 Carry On, Sergeant (88) Farce .. Governor 

2385©Cash McCall (102) Drama WB 

2396 Chance Meeting (96) Mystery Para 

Panavision Comedy U-l 

2423 ©Circus of Horrors (S9) Horror Dr. AlP 

2401 ©Circus Stars (61) © Doc Para 

2404 ©Comanche Station (74) © Wn..Col 

2437 Come Back, Africa (90) 

Social Documentary Dr Rogosin 

2406 U Conspiracy of Hearts (120) Dr. ..Para 

2415 ©Cossacks. The (114) Totalscope 

Spec. Dr. (English-dubbed) U-l 

2431 Cover Girl KiHer! 

(61) My Fanfare Films 

2426 Crack in the Mirror (97) 

© Murder Dr 20th-Fox 

2379Cranes Are Flying, The (94) Dr WB 

2406 Cuban Rebel Girls (66) Dr Brenner 

2-29-60 +4+ ff 

6-13-60 + ± ± + 

5- 9-SO - 

10-19-59 + + 

+ + 

•f H 

3-28-60 - 

3-21-60 + ± 

+ 

+ + 

11-30-59 +f + +f 

12-21-59 4+ 

7-1S-60 + 

H- -H- 

11-30-59 tt 4+ H ++ 

+ 44- 

+ 

± + 

± + 

4-11-60 + 

2- 1-60 4+ 

5-30-60 ± 

5-23.60 # 4+ 

2-29-60 + 

+ 4+ 

+ +4 

+ ++ 

-4- ± 

± + 

-f + 

+ + 

4+ 4+ 

44- 44 

+ ± 

± + 

+ ± 

+ + 

+ -f 

44 + 

+ 44 + 44 

+ 

-f- 9+ 

± 44- 

6+3- 

1+3- 

+ »+l- 

2+1- 

+ 7+1- 

44 8+ 

2+ 

44 10+ 

44 13+ 

44 14+ 

44 10+1- 

4+1- 

1+1- 

± 7+3- 

3+2— 

6+2- 

7+ 

44 11+1- 

+ 2+1- 

10+ 

2+ 

7. 4-60 + ± + - 4+2- 

3-21-60 44

. P«» 

— 

REVIEW DIGEST 

AND ALPHABETICAL INDEX in the summary is rored 2 pluses, os 2 Very Good; Good, - Foif; ~ Poor; — Very Poor. 

2 t |t J =s si «= I 

£ a.X 

2393 0Liit Voyigt. Tlie (91) Sm Dr. MGM 1-25-60 H H H H +t tt 12+ 

2424 Lnch WtMiuii. V\t (77) Horror Dr. U-l 5-23-60 + ++ _ + * * 6+3- 

2}760Li'l Abrtr (lU) (\r MuiiMl . 

11- 9-59 + ++ +t H H + + 11+ 

2439 O Lost World. TIk (96) © 

Sciwct-Fietlon 20th-Foj 7-11-60 + H + W 

—M 

242SO"jnimlu Lore (86) Ho. UA 5-30-60+ — ± ± 

2431 Man in i Cwked Hat (87) 

Comnly Show Corp. o( Amer. 6-13-60 + ft 

± H 6+1- 

2414 Man on a Strinj (92) Dr Col 4-11-60+ ± * ++ - + + 7+^ 

2365 Man Uoilalrs. Tlw (88) Dr Kinjtiey 10- 5-59 + + + + 4+ 

2405 OMasters of the Congo Jungle 

(88) (©Doc 20lh-Fox 3- 7-60 + H + 

239ieMating rrme (95) Com. (Reviewed as 

"Tlie Bridal Path") Kingjley-Union 1-18-60+ ± 

242SOMichatl StrOfoTf (115) ® 

Adr. (Engliih-dubbed) Confl 5-30-60+ + + 

2371 ©Miracle. The 

(121) Y Costuine Drama WB 10-26-59 ff ++ + H — 

2443 Miiiile From Hell (82) Or NTA 7-18-60 i: 

2444 Model (or Murder (75) Cr. Cin. Assoc 7-1S-60 ± 

2344 MoraJt Souad (57) Crime Dr Brenner 6-20-60 ± 

2410 Mountain Ro^. Tlie (102) Dr Col 3-28-60++ i rt +| -- 

Z366 0Moute That Roared. The (S3) Com. Col 10- 5-59 + 4+ + H + 

2438Murder. Inc. (103) ic Crime 20th-Fox 7-4-60+ + =!: + ++ 

2427 Music Box Kid. The (74) Cr. Dr. UA 6- 6-60 + ± + + + 

2421 My Dog. Buddy (76) Dr Col 5-16-60+ * ± + - 

± 

2384 ©Never So Few (124) ® Dr. . 

MGM 12-14-59 + + H H ++ 

2435 ©Next to No Time (93) Com. Show Corp. 6-27-60 S: 

2380 No Place to Land (78) igi Ac Rep-SR 11-23-59 + 

2425 Noose lor a Gunman (69) Western UA 5-23-60 :t + 

24U Nude in a White Car (87) Mystery 

(Enghih-duhhed) Trans-Lux 4- 4-60 ± + 

2368 Odds Against Tomorrow (95) Ac UA 10-12-59 ff 

24010Uahoma Territory (67) Western. UA 2-22-60 ± 

2385 UOn the Beach (134) Drama UA 12-21-59 ff 

2400 ©Once More. With Feeling 

(92) Comedy Col 2-15-50 + 

2384©1001 Arabian Nights (76) An Col 12-14-59 + 

2410 Operation Amsterdam (94) Dr. .20th-Fox 3-28-60 i: 

2367 ©Operation Petticoat (124) Com U-l 10-12-59 ff 

2409 ©Othello (108) Drama 

(English-dubbed) Trans-Lux 4- 4-60 ± 

2400 Our Man in Havana 

(U2) (0 Com. Dr Col 2-15-60 ff 

2417 Pay or Die (110) Or AA 5- 2-60 ff 

23580Pillow Talk (105) (0 Comedy U-l 8-24-59 ff 

2422 Platinum High School (93) Dr MGM 516-60 2: 

240a UOPIeiic Don't Eat the Daisies 

(111) (0 Comedy MGM 3-21-60 ff 

2413PoKher's Oaufhler, Th« 

(74) Com Show Carp. 4-11-60 + 

2416 ©Pol lyanna (134) Com. Dr BV 4-18-60++ 

2346©Poriy and Bess (146) 

Todd-AO: Gershwin Classic Col 7- 6-59 ff 

2436 ©Portrait In Black (111) Dr U-l 6-27-60 ff 

2397 Pretty Boy Floyd (96) Cr Con'tl 2-8-60 + 

2431 Prime Time. The (76) Dr. Essan|ay-SR 6-13-60 ± 

2420 ©Prisoner or the Volga (92) Totalseooe 

Spectacle Dr (Enolish-dubbed) Para 5- 9-60 + 

2414 Private Property (7)9 Dr Citation 4-11-60 + 

2440 Psycho (109) Suspense Drama Para 7-11-60 ff 

2392 Purple Gang. The (83) Cr AA 1-18-60 + 

2393 Pusher. The (82) Dr UA 1-25-60 ± 

—R— 

2420©Rat Race. The (105) Comedy Para 5- 9-60 ff 

2419 Raymie (73) Drama AA 5- 9-60 + 

2395 Rise and Fall of Legs Diamond, The 

(101) Crime Drama WB 2-1-60 + 

23«2 Rookie. The (85) ® Comedy. .20th-Fox U-30-59 i: 

2432 Roiemary (105) Drama F-A-W 6-13-60 + 

2359 0SaopiM,e (92) Mystery Or U-l 8-31-59 ++ 

23910Scent o( Mystery (125) 

Todd Process Comedy-Drama .Todd 1-18-60 + 

2432 School for .o^c (76) Dr NTA 6-13-60 ± 

2403 Sea Fury (72) A :. Drama Lopert -2-29-60 i: 

2415 ©Sergeant Rutledr- (il) Dr WB 4-18-60 ff 

2394 Seven Thieves (102) ., Cr 20(h-Fox 1-25-60 ff 

2374 ©Sign of the Gladiator 

(84) Colorscope, SpettJ-le ... AlP 11- 2-59 + 

2398 Sink the Bismarck! (97> 

® War Drama 20th. Fox 2- 8-

Feoture productions by company in order of releose. Running time is In parentheses. (£) is for CinemoScopc; 

® VistoVlsion; (|1 Superscope; (Si Naturamo; (R Regalscope; ff! Tcchniroma. Symbol t denotes BOXOFFICE 

Blue Ribbon Award; © color photography. Letters ond combinations thereof indicate story type—(Complete 

key on next poge.) For review dotes and Picture Guide page numbers, see REVIEW DIGEST. 

' Feature cmaki 1 

ALLIED ARTISTS | i|

Stuart 

r.rol 

Blood 

John 

I 

© 

I 

I 

Narralors: 

' 

, 

(130) 

I 

Kenneth 

I 

.Monlcwieo' 

; 

Jo 

I 

I 

(132) 

I 

F.lana 

j 

Trapped 

I 

I 

. Ac. 

Ac. 

.D. 

. 

D. 

.0. 

. 

. 

. 

. 

FEATURE 

CHART 

Th« key to letters and combinotions thereof indicating story type: (Ad) Adventure Dromo; (Ac) Action 

Oremo; (An) Animated-Action; (C) Comedy; (CD) Comcdy-Dromo; Cr) Crime Dromo; (DM) Dromo 

with Mujic; (Doci Documentor"; (D) Dromo; (F) Fontosy; (FC) Force-Comedy; (Ho) Horror Drama; (Hi) 

Historical Dromo; !MI Musico ; (My) Mystery; (OD) Outdoor Dromo; ISF) Science-Fiction; (W) Western. 

20TH-FOX 

I 

OHouiid-Doj Man 

oc' (S7) ® 

"J Whitman. 

D/M. 933 

Fililan, 

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I a UNITED ARTISTS | U UNIVERSAL-INT L s t . 

Odds Againit Tomorrow 

!^ CBrloxd Inndtl (123> 9 D..936 Subway in tlit Shy (86) . . 

5929 

i.r-, > Prrk. Drtiorih Kfrr, Van JnliiMm, Hlldnard Nttf 

7 i;i.iir .Mben 

^Journey to Ihi Center of 

.- Earih (132) (f ..Ad. 934 

i: ...no. J.ime«! Mason. Arlene 

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uj and Steel (63) (g;.. Ac. 937 

Lupton. Zlra Rodann 

2 

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The Story on Pa«c One 

(122) 10 CD. .001 

Rlia llayworlh. Krandosa. 

Anthony 

CiK Yotinj; 

Seten Thieves (102) © ....D..002 

lyiluaril C. lintiiiKon, Rod Stelger, 

Joan ro)lla< 

The Rookie (85) © C..003 

Tommy Ncmnan, Ve\c Marshall, 

Julie Nevimjr 

Sink the Bismarck! 

(97) (& Ac. .005 

Krnnelli .More, Wynter 

Dana 

CC [The Third Voice (79) ©..D..006 

CO Edmond O'Rrlen, Julie London 

OThrec Murderesses (99) CO.. 007 

liflon, Alain Mylcne Dcmongeot 

1-1 

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q: QWiiid Cannot Read (107) ..D.. 



s iQA Dog of Flanders (96) 

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FEATURE 

CHART 

MISCELLANEOUS 

liter ,/f?> Sellers, Constance 

(74) 

Cummings 

C..Feb60 

©Michael 

Julie 

Strogoff 

Harris, The .\bbey Theatre 

Players 

^

— 

— 

"5.XHIBITOR HAS HIS SAY ,ew£€fA > > 

lABOUT PICTURESI 

This One Unglues 'em 

"The Lost Voyage" from MGM is terrific! 

Tfiof's the only word for this. This one really 

unglues 'cm from their TV choirs ond whot's 

more, Metro will let you moke a buck, even if 

you ore on the toil end, like us. Ploy it. 

CARL P. ANDERKA 

ALLIED ARTISTS 

Hous* of Intrigue lAA)—Curt Jurgens, Down 

Addoms. Wish I'd left this one alone. Too choppy, 

end some temole "reviewer" gave it on "over sexy, 

poor, etc." review in the Portlond poper one week 

before 

Vorieties," 

my ploydote. 

also from 

Played 

AA, so 

with 

this review—completely 

"Little Rascals 

unfounded by the woy, killwd my gross. Motfiers 

colled, got the title of the co-feature and informed 

me no dice!—Arlen W. Peohl, HiVVoy Theatre, Sheridon, 

Ore. Poo. 2,000. 

AMERICAN-INTERNATIONAL 

Rood Roccrs [AlP;—Solly Froser, Alan Dinehort 

jr.. Skip Word. American internanonoi has the suretire 

rccipo for hotrod pictures and for horror pictures. 

This show IS Q very good one for its type, the racir>g 

foru and teens will all like it. If you need some good 

teen shows or racing pictures, look no further Than 

Alp. Business good for this orw. Played Wed. 

Weother; Nice.—Harry Howkiruon, Orpheum Theotre. 

Marietta, Minn. Pop. 380. 

BUENA VISTA 

Kidnapped (BV)—Jomes MocArthur, Peter Finch, 

Berriord Lee. Terribly disappointing. Expected at least 

a tfitle better thon average business but this simply 

died here. Saturday matinee was the only healthy 

gross. Ployed Wed. through Sot.—Paul Gomoche, 

Welder> Theotre, St. Albans, Vt. Pop. 8,600. 

COLUMBIA 

They Come to Corduro (Col)—Gory Cooper, Rita 

Hoyworth, Von Heflin. Really a good picture. Long, 

but not boring. Entertoinment for the movie public 

today—rough, tough and o little out of line. Nothing 

big f>cre but made a tew dollars—so we're happy. 

Ployed Fn., Sot. Weother; Cool.—Ken Christianson, 

Roxy Theotre, Woshburn, N. D. Pop. 913. 

Tingler, The (Col)—Vincent Price, Judith Evelyn, 

Dorryl Hickman. This was very disappointing here. 

Played 

well, but 

with 

hod 

MGM's 

o few 

"Beat Ger>erotion' 

walkouts on this 

which drew 

or>e.—Arlen 

W. Pcoht, HiWoy Theotre, Sheridan, Ore. Pop. 2,000. 

Worrior and the Siove Girl, The (Col)—Georges 

Morchol, Gionno Mono Conole, Ettore Manni. "Sign 

of the Gladiotor" scored me into ploying this one 

midweek which could hove done good weekend business. 

Pretty good picture and foir business. Ployed 

Wed., Thurs.—Joe Machctto, Emerson Theotre, Brush, 

Colo. Pop. 2,300. 

Who Wo$ Thot Lody? {Col)—Tony Curtis, Dean 

Mortin, Janet Leigh. Exceptioruilly good comedy 

which didn't click here. Even better than "Operation 

Petticoot." Cant understar>d why we did poorly unless 

it wos spring? Played Fn., Sot., Sun., Mon., Tues. 

Weather; Okay.—Poul Gomoche, Welden Theatre, 

St. Albons, Vt. Pop. 8,600. 

METRO-GOLDWYN-MAYER 

Never So Few (MGM)—Frank Sinotro, Gina Lollobrigido, 

Steve McQueen Where oh where con my lost 

patrons be? Nowhere to be found. No business for 

me. Played Sun., Mon., Tues.—Joe Mochetto, Emerson 

Theotre, Brush, Colo. Pop. 2,300. 

North by Northwest (MGM)—Cory Gront, Eva 

Morie Soint, James Mason. This or>e did well for 

us. It has o lot of suspense orvd is oil in color too. 

Our people enjoyed it. There is plenty of action until 

the final scene. Business wos good. Ployed Sot., Sun. 

Weother: Cool.^—^Horry Howkinson, Orpheum Theotre, 

Morietto, Minn. Pop. 380. 

Torzon the Ape Man (MGM)—Denny Milter, Cesore 

Dorwvo, Joanna Barnes. Whenever o Torzon picture 

comes along we ore always hoping it will make us 

a dollor. Maybe this one did—but no thanks to the 

picture. Just how cheap con they moke tt>ese things? 

This IS obout 50 per cent new and the rest from 

the old block orxJ white pictures. Played Thurs., Fri., 

Sot. Weather; Cold.—Horold Bell, Opero House, 

Cooticook, Que. Pop. 6,382. 

PARAMOUNT 

Don't Give Up the Ship (Poro)—Jefry Lewis, Dina 

Mernll, Diane Sper;L- Funny is the word! Lots of 

t>elly loffs. Good cro.sa, considering. Give me more. 

Ploy It fost. Ployed Sot , Sun., Mon. Weother: Good. 

Arlen W. PeoH, HiWoy Theotre, Sheridon, Ore. Pop. 

2,000. 

Five Pennlet, The (Poro)— Tanny Koyc, Borboro 

Bel Geddes, Louis Armstror>g. A wonderful picture 

Danny Kaye's best. No "Miller Story" business on 

this one, 

plus dust 

even 

bowl 

ttvjugti 

conditions 

os good. 

now—^t 

A long 

is 

hord winter 

hord to do 

business on anything. Sitll o grand movie. Normal 

business here. Played Sun., Mon., Tues. Weather: 

Worm.—Ken Christionson, Roxy Theotre, Woshburn 

N D. Pop. 913. 

Sink the Bbmorckl (20th-Fox)—Kenneth More 

Dona Wynter, Corl Mohner. Very exciting oil the way. 

It held everyone on the edge of their seats. Good 

CinemoScope in black-and-white. Sound was tops. 

This owokened 

It. Played Tues. 

a lot of those Sleeping 

Weather: Hot.—Carl 

Sidneys. 

P. Anderka, 

Ploy 

Roinbow Theatre, Costrovillc, Tex. Pop. 1,500. 

Toll Men, The (20th-Fox), reissue—Clark Gable, 

Robert Ryan, Jane Russell. New here ond absolutely 

tops in entertainment. Business woy obovc overoge. 

Gove it big buildup ond it sure poid off.—Fronk 

Sobin, Mojestic Theatre, Eureko, Mont. Pop. 929. 

Woko Me When It's Over (20th-Fox)—Ernie Kovocs, 

Morgo Moore, Dick Shown. Mode a mistake by 

ploying this on o weekend. The feature is so good 

that even the folks seemed to ask why we ployed 

this on a weekend. Laughs all ttie woy and 

than "Operation Petticoat" which is 

better 

making us 

storve with its percentage deal. Dick Shown is o 

worxlerful newcomer.— Paul Fournier, Acodia Theatre, 

St. Leonord, N. B. Pop. 2,150. 

UNiTED ARTISTS 

Hole in the Heod, A (UA)—Frank Sinatra, Edword 

G. Robinson, Thelmo Ritter. A real, lovable movie 

that could easily hove been killed by the title. Even 

our Jewish potrons did not cotch on until they sow 

the show. Many thought it onother gangster movie. 

We went to town on the star value and stressed the 

comedy ongle. Enjoyed by nearly oil who come. Very 

good houses. Played Wed,, Thurs., Fri., Sat. Weother: 

Cool.—Dove S. Klein, Astro Theatre, Kitwe/Nkono, 

Northern Rtiodesia, Africo. Pop. 13,000. 

On the Beach (UA)—^Sregory Peck, Avo Gardner, 

Fred Astoire. 1 believe more come from curiosity 

Ihon anything else. The advertising is tops. Did good 

business but some comments weren't good. Ployed 

Sun., Mon., Tues., Wed.—Joe Mochetto, Emerson 

Theatre, Brush, Colo. Pop. 2,300. 

Shake Hands With the Devil (UA)—James Cogney, 

Don Murroy, Dona Wynter. Take my advice and lock 

up before you play this. It's absolutely a waste of 

film, corbon and lights. Played Wed., Thurs.— Paul 

Gomoche, Welden Theatre, St. Albons, Vt. Pop. 8,600. 

UNIVERSAL-INTERNATIONAL 

Pillow Tolk (U-I)—Dons Day, Rock Hudson, Tony 

Rondoll, Thelma Ritter. One little seven yeor old sow 

this picture three times. A few days later his mother 

was talking with him about something he hod done 

wrong. The little boy replied, "Don't take your bedroom 

problems out on me." This one wos very well 

received here. The picture is very good ond everyone, 

young and old, enjoyed it. All of you who hove 

played it already know how good ond funny it is. If 

you haven't played it, don't pass it up. It's one that 

doesn't take any extro selling. Good color, good cost, 

good picture.—Horry Howkinson, Orpheum Theotre, 

Marietta, Minn. Pop. 380. 

WARNER BROS. 

FBI Story, The (WB)—Jomes Stewart, Vera Miles, 

Murray Hamilton. Exceptionally good picture but 

somehow 1 missed on it. Probably due to a too-late 

dote. Played Thurs., Fn., Sot.—Joe Mochetto, Emerson 

Theatre, Brush, Colo. Pop. 2,300. 

Hanging Tree, The (WB)—Gory Cooper, Maria 

Schell, Karl Maiden. Another big picture that was 

"Worner old" when we got it. No one could remember 

this big one! A catchy title, with Cooper helped 

this oldie become obove overoge western grosser. 

Not as good as "Rio Brovo" bur still o good action 

picture. Ployed Sun., Mon. Weather: Cold and snow. 

Ken Christianson, Roxy Theotre, Washburn, N. D. 

Pop. 913. 

Summer Ploce, A (WB)—Richord Egon, Dorothy 

McGuire, Sondro Dee. This having been given o "B" 

rating ond being such a controversial picture, was 

I 

olmost ofroid to show it. But to my surprise it 

brought out the critics and a lot of regulars, too. 

Color and photogrophy wos the best, the sour>d wos o 

little growly in places, but the music is simply 

divine. Played Sot., Sun., Mon. Weather: Hot orxJ 

dry.—Corl P. Anderka, Roinbow Theatre, Costroville, 

Tex. Pop. 1,500. 

MISCELLANEOUS 

Carry On, Sergeant (Governor)—William Hortnell, 

Bob Monkhousc, Shirley Eoton. There is just na 

getting owoy from it, these "Corry On" series films 

ore real money-spinners! We nearly hod our doors 

broken down and no doubt about it. Although ttiey 

may seem stupid, these ore great comedies. That's 

whot the public wonts these days. So, why orgue? 

Ployed Wed., Thurs., Fri., Sot. Weather: Roin.—Dove 

S. Klein, Astro Theatre, Kitwe/Nkono, Northern 

Rhodesia, Africa. Pop. 13,000. 

A Plug for Fabian 

"Hound-Dos Mon" from 20fh-Fox Is o small 

town's best friend. We did excellent biz with 

this and Fabian proves a 90od drawing card. 

Don't foil to put this one on your list and plug 

it as aood fomily stuff. 

PAUL FOURNIER 

Acodia Theotre, 

St. Leonard, N. B. 

< < ^(^We4 

DAY THEY ROBBED THE BANK OF 

ENGLAND, THE (MGM I—The popularity 

currently beinK enjoyed by photoplays 

treating with crime should assure 

this British-made .Summit Film production 

satisfactory boxoffice profits in 

those theatres electing to play it. It has 

a suspense-filled plot, action and a touch 

of romance. Direction by John Guillermin 

is taut and smoothly paced. Jules 

Buck produced. Aldo Ray, Elizabeth 

Sellars, Peter O'Toole, Hugh Griffith. 

LOUISIANA HUSSY iHowco Int'D—The 

brooding, harsh, even mystical Bayou 

country is the setting for an adult melodrama 

of a far-from-virtuous woman 

setting her cap for a married man, and 

then striving to pit brother .against 

brother in an effort to wreck an impending 

marriage. Nan Peterson, Robert 

Richards, Peter Coe, Betty Lynn. 

MA BARKER'S KILLER BROOD (Filmser\'ice) 

—And still they come—featurelength 

treatments on varied assortments 

of crimeland greats in the United States 

during the early 1930s. With significant 

selection of a lady "heroine," this particular 

Screen Classics production, accorded 

some fast-moving footage, casting 

of semiknown names and inevitable 

principal player's demise through violent 

means, adheres amazingly to the 

mold made popular by last year's "Al - 

Capone." William J. Faris produced and 

» 

Bill Karn is listed as director-associate 

producer. Lurene Tuttle, Tris Coffin, 

Paul Dubov, Nelson Leigh. 

REBEL GIRLS (Luzon) —From the outset, 

it is apparent that no effort will discernibly 

get under way to lift this obvious 

exploitation-conscious attraction, 

filmed with an apparent modest budget 

and usin« Eddie delMar and full complement 

of Philippine native players, 

out of the programming classification for 

which it was designed. 

WHY MUST I DIE? (AIP)—This may well 

evolve as the biggest grosser in the stillyoung 

history of American International 

Pictures. It contains just about any element 

in the topical, general-appeal genre 

that a showmanship-wise exhibitor can 

ask for in these days of increased competition 

for the leisure-time dollar. The 

tense drama deals with two condemned- 

-to-die women, one guilty, the other unjustly 

convicted. Richard Bernstein, producer; 

Roy Del Ruth, director. Terry 

Moore. Debra Paget. Bert Freed. 

TIME M.^CHINE, THE (MGM) — Producer-director 

George Pal, the granddaddy 

of science-fiction films, herein 

convincingly demonstrates that he has 

lost nothing of the mastery that made 

memorably popular and financially successful 

hits of his earlier entries ("War 

of the Worlds," etc.) in the science-fiction 

field. In Metrocolor. Rod Taylor, 

Alan Young, Yvette Mimieux. 

These reviews will appear in full 

in a forthcoming issue of Boxoffice. 

| 

BOXOFFICE BooldnGuide :: July 25. 1960

! 

Per 

. . Comic 

j 

j 

r!: 15c per word, minimutn $1.50, cash writh copy. Four consecutive insertions for price 

Ilea. CLOSING DATE: Monday noon preceding publication date. Send copy and 

Oswers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

i&ager: Need drive-in and indoor. Ex- 

:ed, honest, sober. Good at pro- 

3 and exploitations. All information 

mapshot first letter. Confidential, 

GENERAL EQUIPMENT—USED 

Boost B. O. Filming Local Eventsl Filmoarc 

16mm 60und projector, high intensity, 

rolling stand, rectifier, SOW amplifier, 

2-12" speakers, lens. Excellent, $975. 

THEATRES FOR SALE 

West Coast theatres for sale. Write for 

list. Theatre Exchange Company, 260 

Kearny Street, San Francisco 8. Calil ornia. 

CUflfiinG HOUSE 

THEATRE 

SEATING 

Good used late model chairs available, 

rebuilt chairs. Chairs rebuilt in your theatre 

by our factory trained men, gel our 

low prices. Parts tor all makes of chairs. 

Sewed covers made to your size, also 

leatherette 25"x25", 55c ea.; 27"x27", 65c 

Boxoffice. 9U3. Available on time. Dept. cc, S.O.S., 602 Trail Drive-In Theatre, Houston's largest 

| 

rienced Film Salesman: Handle unmotion 

picture in your area. Ross 

W. 52nd Street, New York 19. 

and top grossing theatre, plus IIV2 acres 

of valuable land, frontage on two important 

streets, fmest appointments. Call, State Street, Chicago. Phone WE 9-4519. 

ea. Chicago Used Chair Mart, 829 South 

100 Boyston Street. Boston, Mass. Theatre Equipment: Sale complete equipment, 

600-seat theatre, large Iowa city. Write or Wire Jack A. Farr, 4601 Creek- 

| 

ted: Drive-in manager, 12 months 

i Write for details. Boxoffice, 9115. 

bend, Houston 35, Texas. 

Repairing and reupholstering in your 

lood opportunity. Write or call Her- 

heatre. Fensin Seating, Chicago 22. 

|l Gould, 84th and Center Drive-In, Best Buys Alwoysl XL soundheads, 

650-cax drive-in. 3 years old, real estate 

rebuilt, 

$550 pair; Griswold splicers, new, included. First run product, nearest competition 

20 miles. Large drawing area. Seating, Chicago 22. 

Nevtr spring seats for all chairs. Fensin 

$22.50; Hertner 70/140 generator, complete, 

Easy terms for immediate scrle. In Eastern 

reconditioned, $450; Reflectors, all sizes, 

BUSINESS STIMULATORS good condition, $6.50; RCA PG-134 sound 

Michigan. Boxoffice. 9112. 

Patch O-Seat Cement, permastone anchor 

cement, chair parts. Fensin Seating, 

I. more action! $4.50M cords. Other 

system complete, reconditioned, $695. Tell Western Kentucky. 600-car. Fully equipped. 

Large CinemaScope steel screen. Chicago 22. 

available, on off screen. Novelty 

us your needs. Star Cinema Supply, 621 

Co., 106 Rogers Ave., Brooklyn, 

West 55th Street, New York 19. 

First run. Living quarters. $50,000 full 

Seat coverings, 

price. Don't bother to inquire unless you 

sewed combinations, cdl 

styles. Fensin Seating, Chicago 22. 

One complete projection booth tor sale, have $15,000 down. Clark Smith, LaCenter, 

ix\ attendance with real Hawaiian as is, where is: Two Brenke BX80 enarco Kentucky. 

Upholstery Leatherette, fabrics, all types, 

Few cents each. Write Flowers oi lamps, rewinds, file cabinet, RCA sound. One oi Northern Minnesota's finest small send sample. Fensin Seating, Chicago 22. 

670 S. Lafayette Place, Los An- Ml 9030 and pedestal. Henry Ford Hospital, 

Detroit 2, Michigan. Attention: M. A. ments. 400 seats. Complete and ex- 

town theatres. Building includes two apart- 

>j5'. Caht. 

) Cards. Die cut 1, 75-500 combine- 

Mix. 

cellent equipment. Progressive county 

BOOKS 

1, 100-200 combinations. Can be 

seal town. Terrific deal for some one as 

owner has other interests. Write Pic Theatre, 

Bagley, Minnesota. 

lor it with "The Master Guide to Theatre 

Prepare for Summer and Fall: Prepare 

Grime Doesn't Pay! Replace old 

with 

)1VE-IN THEATRE EQUIPMENT new MIRROCLARIC vinyl metallic best Century. Drive-in season 

covered seamless only 60c sq. ft.; white on. Nice, must see to believe, $15,000. 

1/3 down, balance to suit or will trade 

owner. 

Handy Subscription 

ode, rust or peel. tender parts All I. J. Inc., 

nd dispenses crisp, hot, delicious 

for rotating 11 

ton. Shipped assembled; easy tc ets ground for Fox prints. Lou Walters cola, Florida, 

Please enter my subscription to 

r^ capacities right for any location Projector Repair Service, 8140 Hunnicut 

Oklahoma Suburban. 425 seals, refrigeration, 

CinemaScope, widescreen, BOXOFFICE, 52 issues per year 

\UioT facts. TENDER-VENDER POP- Road, Dallas 28, Texas. 

ideal 

R SERVICE CO., Popcorn Building 

for family or couple. Terms—Trade. Boxoffice, 

9120. 

iHlle, Tennessee 

(13 of which contain The MODERN 

POPCORN MACHINES 

THEATRE Section). 

For Sale: 500-seat theatre in Tulsa, Okla- 

SlUND MAINTENANCE BOOK 

Toma. Concessions will more than pay 

rent. Reason for selling, age and bad 

3 jOUR SOUND FUZZY? Volume low? 

lealth- Boxoffice. 9118. 

YEAR 

atre, Phone 1-0521 or 1-1909, Pittsburg, 

Kansas. 

)|Y! SELL! TRADE! 

Building 800 

seats, in operation, 

IID HELP OR POSITION 

AH first run product. Only hard-top in 

POSITION 

party. Boxoffice, 9119. 

fornia. 

M 'FFICE July 25, 1960 29 

CLOSING OUT PROJECTOR HEADS, 

good condition: Simplex rear shutter, $75 

or KENO, $4.50 per M. Premium 

346 West 44th St., New York each; Super Simplex or E-7, $175 each; 

Maintenance." Twenty-three chapters on 

II Y. 

Century C (rebuilt), $337.50 each. Special: For Sale: Business and excellent equipment. 

Recently redecorated. Now in op- 

relreshment sales, exploitation, projection, 

^rise bags . books . 

sound, sanitation and every other aspect 

Popcorn 

new 

rebuilt Brenkert enarc or Ashcraft "E" arc 

tamps w/new reflector, $319.50 pair. Available 

on time. Dept. cc, S.O.S., 602 W. with family operation. Reason for sale, 

D $3.00 FOR 1 

For 

snack 

Theatre. 

county 

Wanted: 

tion, model, manufacturer, and 

Contact Harry Melcher, 417 W. 

machines^ 

popping 

Sale: 

bar 

400 

seat 

Curtain 

price. 

Highland 

units, 

250-car 

located 

seats, 

town. 

controls. 

atre. 

Write 

all makes. 

$185.00 

drive-in 

in 

equipped, 

East 

State 

In heart 

Wm. 

ex. 

complete 

South 

operating, 

Tennessee. 

condi- 

of farming 

Graunke, 

Complete 

Replacement 

with 

Carolina. 

For 

community. 

Nevada Theatre, 

lease to responsible party. Ideal family fast growing county of 30,000. Small second 

run drive-in only competition. $35,- TOWN 

STATE 

Through 

operation. Small down payment required. 

Contact Dave Broyles, Jonesboro, Tenn. 000 with $15,000 down buys building and 

equipment. No lease. Owner has other interest. 

Boxoffice, 9121. 

ItOXOFFICE 

EQUIPMENT WANTED 

NAME 

450-seat theatre bring 

Avenue, Milwaukee 3, Wisconsin. BRoadway 

1-0100. 

eatest Coverage in the 

Gardner ville, Nevada. 

400-speaker. widescreen drive-in, San 

Field at Lowest Cost 

loaqum Valley near new jet base, plus 

oil 

THEATRES WANTED 

and agriculture area. No close competition. 

Excellent for ambitious couple. 

Reader 

Wanted to Lease: Indoor theatre, Florida Priced to sell, as we have other interests. 

insertions for the price of 3 territory, 15 years experience. Responsible Write 3024 Woodlane, Bakersfield, Cali- 

kettles, all machines. 120 So. Hoisted, 

Chicago, 111. 

N -THEFT SPEAKER 

)I|1ED1 Protect 

CinemaScope. Drive-In: Fully equipped, 10 acres, over 

rental of $230,00 per month, besides the- 

ossified Advertising 

sacrifice because at 500 cars. CinemaScope, miniature golf 

theatres, 

your 

First 

Henrietta, 

CABLE PRICE 

speakers 

run. 

of 

Texas. 

and 

Owner 

ill health. 

Only theatres 

vinyl seamless, 49c. New 

35% off. Anamorphics 

will sell 

Boxoffice, 

9122. 

fl. S/f2 lenses, 

(fixed or variable) 

THEATRE 

for any or all part. 

Claude Thorp, Ryan, 

of 

Out of state 

Oklahoma. 

California. No smog, snow, floods, 

irjOuality? T"hen you need Trout's 

Kâf Servicing Book. Service data on 

350-car drivc-ln. fully equipped. Town of 

3 and 70mm; many basic schematics. 

20,000, Also 450-seat theatre in town of n $5.00 FOR 2 YEARS 

Id? and resistance data, etc. Simplii. 

t.ntire service for 1 year, prepaid, 

ley Smith, Box 211, Clarksdale, Miss. 

THEATRES FOR SALE OR LEASE 3.200 for sale or cash lease. Mrs. J. Hen- 

n $7.00 FOR 3 YEARS 

iOltlew sheets every month. For pro- 

For Sale or Lease: 860-seat, available 

' 

Telephone MAin 4-8409. 

".' ?t and exhibitor. Authentic data, 

July 3. Now running. Must close account 

' 

of sickness. 

" :::ier3tand. Also many Excellent condition. Sale, 400-seat theatre. CinemaScoped. Operating. 

Good profit. Large resort area. No 

n Remittance Enclosed 

projection 

V Trout, Service Engineer, Box $40,000, lease 15 % gross or flat rental 

$350 month. Call Joe Lenski, Cozy The- 

competition. Strand, Roscommon, Michigan. 

Send Invoice 

AD AD 

in county. Both Ore equipped with the 

now 

td Speaker Security Co., Dept. 58, 

1^ Avenue at 17th St.. Hoboken, N. J. EQUIPMENT REPAIR SERVICE earthquakes or tornados. Ideal family operation- 

Require $10.000 down. Write. Order Form 

GATORHIDE mends reflectors! Guaranteed! 

$2.95 or $1.95 sizes. Your supply 

Florido Theatre: $60,000 not only buys a 

lUSINESS OPPORTUNITIES 

thriving theatre but 

dealer or from Gatorhide, Box 

a complete shopping BOXOFFICE: 

71, Joplin, 

l(j;ER POPCORN PROFITS with center, including drug store and insurance 

all Missouri. 

ender-Vender, now re-designed company offices. Soak up glowing 

825 Van Brunt Blvd., 

sunshine 

while you make over 50% profit Kansas City 24, Mo. 

foi 

iner operation and results. Nothing Simplex repairs by expert. Save money 

Warms, 

on 

list 

'ês . . . Free catalog. Hecht Mfg., 

eration and making money. Nice living 

of profitable operation. All based 

Merrick Road, Merrick, N. Y. 

practical theatre experience. Only $5.00, 

Idirds . . . Bumper 

52nd Street, New York 19. 

other business ventures requires full time. 

Strips. Colorpress, 

greatest bargain in show business. Send 

Full information, P.O. Box 5072, Oakland 

V aughn Blvd., Ft. Worth, Texas. Brenkert 60 projectors, narrow sprockets, 

for your copy NOW. Cash with order, 

5, California. 

RI.OONS gets the kids, they bring enark lamps, heavy bases, PG-105 sound, 

no COD'S. BOXOFFICE Book Dept., 825 

ll' tor openings, anniversaries, special 310 cushion bottom seats, Manley popcorn 

machine, 8-ton Typhoon air-condi- 

with the very best equipment. A 50 ton 

For Sale: 637 upholstered seat theatre Van Brunt Boulevard, Kansas City 24, Mo. 

Free samples. Southern Balloons, 

$580- Your cost $375 pair. Dept. cc, 

course. 

air 

6, Atlanta, Georgia. 

tioner. Priced to sell, all or port. Ed conditioner. Only theatre in county of 

Corban, Winona, Mississippi. 

28,000 people. A real deal at a give-away 

poline Centers. Drive-Ins, Theatres 

price due to my illness. M. D. Utterback, Get Results at Once! 

se with balloons. They get the kidring 

parents. Nationwide Balloons, 

Wellington, Kansas. 

rkhursl, Buffalo 23, N. Y. 

GENERAL EQUIPMENT—NEW For Sale: Rietta Drive-In and Dorothy BOXOFFICE 

Southern Michigan, for lease or 

New 

for sole. Offices 

sale to responsible party. Deal with owners. 

Boxofhce, 

Iti; now for less than 75c per unit! 

hj?te satisfaction reported by leading 

XL and 

Theatre for sale. South Central Illinois. 

Want Ads Work Fast! 

and 

now 

on 

Carbon 

equipment, 

making 

and labor. 

savers 

modern, 

money. 

work guaranteed. 

lamps. Sprock- 

STREET 

on 

HE 

your 

3-5437, 

investment. 

East Gregory 

Johnson, 

Street, Pensa- 

S.O.S., 602 W. 52nd Street, York 19. 

9117. 

M and exhibitors. For full details 

Sierra Theatre. Chowchilla, exact center 

ills.

* Be certain to ask about the unusual teaser trailers as well as 

the powerful "Elmer Gantry" selling trailer available from 

NATIONAL. f^ 

SCREEN SERVICE 

i

Boxoffice-July.25.1960

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