Boxoffice-November.07.1960

NOVEMBER 7, 

I960 

Jnc luAc. fouOfv ftciuAe ynauA^ 

Al Myrick (left) is president of Allied States Assn of Motion Picture Exhibitors, and Sptro Papas 

is president of the National Ass'n of Concessionaires which will hold concurrent conventions and 

a joint tradeshow at the Conrad Hilton Hotel in Chicago this week. Myrick operates a theatre in 

Lake Pork, Iowa, and Papas is executive vice-president of Alliance Theatres . . . Page 8. 

IN THIS ISSUE: 

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Cily, M 

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" 

*3 00 i>*-r yvo' jfjtKxwji ri)>iM>f), $7 

kTIONAL EXECUTIVE EDITION 

4ta| Uw Swlitnal Nan r>|ti of All Ultioni 

,MOMRN 

THBATRl 

SECTION.

MAGHIFICEm 

Seven who fought like 

seven hundred! 

wicm 

The stand they m^ ^^ 

MAGKiriCEi 

Seven notches above 

the ordinary!

A rip-roaring, rootin'tootin' western with lots of bite and tang!" 

— VARIETY 

ÔXOFFICE! 

Opening figures on the South and Southwest saturation 

bookings indicate it's 

a sure-fire winner! Breaking 

records in the Atlanta, Charlotte, Dallas, New Orleans, 

!• 

Miami and Jacksonville areas! 

NOW WATCH the area-by-area penetration in 

the Midwest, 

West Coast, New England and Eastern territories 

l_set for November! 

y^^ 

. 

^^P 

First the BIG PRE-SELL 

. . then the tremendous WORD-OF-MOUTH 

Wr. andanother BLOCKBUSTER IS ON ITS WAYI 

TARRING 

STEVE 

VALLACH'McQueen 

.play by WILLIAM ROBERTS 

• 

ISCH-ALPHA PICTURE • Executive Producer WALTER MIRISCH MBBM 

ELMER BERNSTEIN A MtriSCh Company • presentation 

fl/.f 

. -oduced and D.rected by JOHN STURGES

Susan , 

% h 

JAMES 

and 

that new 

sensation,. 

m 

oust 

y/, 

/ 

> / -k. 

Based On The SEXcessfu/ Broadway PlayI 

: 

* 

*, 

Turns On The Dramatic 

Heat As The Singing 

Half-Breed in 

I\' 

rT;YiJiiki{ 

Tar 

\Vj 

^ 

* 

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* 

M. 

*. 

Diane Bak 

Barry Coe 

* 

. 

Even the 

kids of 90 

will love iti 

OME 

Any 

Choice Is 

a Holiday 

Winner/ 

lEENAGE KECORDING hAVORITE 

In His Starring Debut! 

ALL 1^1: IV1/\ M=^- AND

I 

MODERN 

' 

' 

E 

: Fred 

rî^ oft/ie "TTi^tion TûittôTs /ftdu4l>i// 

\[ NATIONAL FILM WEEKLY 

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IN 

IT 

RECENT months, there has been some 

fonsiderable speculation as to the future 

of Allied States Ass'n, due to internal differences 

that led to the resignation of two important 

regional units, and the retirement of 

Abrani F. Myers, its board chairman and general 

counsel since the organization's founding three 

decades ago. Rumors were rife that other 

regional units would withdraw from National 

Allied and, of course, that this would lead to 

its total disintegration. But that no longer appears 

to be indicated. Except for the, as yet. 

non-return of the New England unit to the fold. 

Allied seems to be solidified again. Moreover, 

it is resuming its long-standing militancy as regards 

intra-trade practices. 

This has clearly been indicated by Allied 

president Al Myrick in his call for exhibitors to 

"march" on Chicago and, at the national convention 

to be held there November 6-9, develop 

a course of action adequate to resolve the 18 

trade practices declared inimical to the exhibitors' 

economic existence. Declaration thereon 

was made at 

MUST BE DONE! 

the Allied board meeting, also held tion over trade practices have not been lessened. 

in Chicago, early last August. And, within the 

past fortnight, Allied of New Jersey filed a 

virtually the same practices the national body 

has complained of, which are alleged to be in 

violation of the consent decrees. 

do" to bring about amelioration, if not complete 

elimination of these problems? 

The question becomes even more complexing, 

when it is recalled that many efforts through 

the years have failed to improve the climate of 

relationships between producer-distributors and 

exhibitors. These efforts were- made, not only 

by Allied leaders, but by leaders of Theatre 

Owners of America and its predecessor organizations. 

Among them, were the attempts of 

exhibition representatives to get together, individually, 

with the presidents of the major picture 

companies for frank discussions of their 

mutual problems; the handling of the problems 

on an individual, local-level basis through conciliation 

; the formation of the American Congress 

of Exhibitors as representative of all of 

exhibition; appeals to government agencies; 

congressional committee hearings: litigation, 

and efforts to secure legislation; and, of course, 

there was the government suit against Paramount, 

et al, that resulted in the consent decrees. 

But the disputes between exhibition and distribu- 

All exhibition—not just the Allied group—is 

affected. And, since it is from exhibition that 

complaint with the De])artment of Justice, citing 

producer-distributors and all others in the industry 

derive their income, what hurts exhibition, 

eventually also hurts them. And that "hurt" 

grows with each theatre closing. 

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i7. 

ftton: Charles Hurley. 306 H. St 

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In Canada 

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I.arochelle. 

i'l: 43 Waterloo. Sam Babb. 

n 1675 Baj-ilew Ave.. Wlllowdale, 

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M B E R 7, 19 6 

No. 3 

The New Jersey unit is reactivating its 

Emergency Defense Committee at the local level 

and, it is expected, recommendation will be made 

for like action by other Allied units and by the 

national organization itself. This indicates a 

resumption of the plan that has been held in 

abeyance for two years through which Allied 

was seeking congressional assistance to alleviate 

the problems that have arisen out of dealings 

with distributors. This, of course, is speculative, 

for the conservative element in Allied may come 

up with a different ]ibui of action that might 

more quickly be produilive of favorable results. 

To say the least, 

that would be preferalile. 

Checking over the items of complaint, it is 

noteworthy that, while some of the practices are 

comparatively new—resulting from the evolutionary 

changes through wliich the industry has been 

passing—most of them have been "on the books" 

for a score of years or longer. These have been 

contended with before and, apparently, without 

permanent or satisfactory results, if any. The 

question, then, appears to be, not "what will 

Allied do about it," but "what CAN the industry 

For far too long, the relationships between the 

two key elements of this business have been 

strained. There must be an alleviation of the 

causes of this strain, if the industry is to progress 

and prosper as it should. Production-distribution 

needs every possible outlet for its product, and 

exhibition needs to obtain that product on bases 

that will enable it to earn a fair profit: to jilay 

it 

under conditions that will attract the maximum 

of attendance. That, it would seem, also is the 

goal of production-distribution. But it cannot 

he reached through a one-way street. It's a 

mutual proposition that calls for teamwork, for 

understanding cooperation — compromise •— that 

will bring bigger net gains over longer periods 

of time. 

Surely, there must be a way of effecting this 

permanent "cure" for the industry's internal ills 

—from within the industry by the principals 

inlved. 

\JLyj /ynJLs^^^^

.i 

The Timo is Ripe Foi 

OFTHENa. 

WithA 

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£XPlOS/Ot 

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SATURATION PREMIERES NOVEMBER 16 1^ 

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INCLUDES 9 DISTINCTIVE 

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...h CONRADO SAN MARTIN • MARIA MANOR - JANY CLAIR 

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— 

1 

— 

ALLIED STATES MOVES AGAIN 

ON TRADE PRACTICES FRONT 

Calls on Company Heads 

To Answer Criticisms 

Of Sales Policies 

CHICAGO—On the cvc of its annual 

convention. Allied States Ass'n appears to 

be ready to plunge once again into an 

active campaign to bring about changes 

in trade practices which its board of directors 

recently "deplored and condemned." 

For almost two years, the association has 

withheld the ammunition of its campaign, 

awaiting solutions though the machinery 

of the American Congress of Exhibitors 

but it now seems that Allied will wait no 

longer and will move on its own. 

ONE .VFFILLATE IS BACK 

For one thing, after months of being on 

the ragged edge of dissolution, with two of 

its strongest regional units resigning. Allied 

now seems to have regained an earlier 

strength and vigor and may come out of 

the convention a stronger organization than 

it ever has been. One of the regional affiliates. 

Allied Theatres of Western Pennsylvania, 

is back in the fold and the New 

England unit is being romanced. 

Two other signs indicate that the association 

is ready to move ahead on its 

White Paper strategy. Al Myrick, president, 

last week released the text of a letter sent 

to film company presidents protesting 18 

policies and practices on behalf of the 

Allied board. He asked for responses to 

reach directors at a meeting which was 

held over the weekend in the Conrad Hilton 

Hotel here. The policies and practices 

listed were virtually identical with those 

submitted to the antitrust division of the 

Department of Justice a week ago by 

Sidney Stem, president of Allied Theatres 

of New Jersey, and carried in the October 

31 i.ssue of BoxoFFicE. AUied's board had 

authorized the protest action at a meeting 

held here early in August. 

Myrick's letter went to Jack L. Warner, 

Warner Bros.: Milton R. Rackmil, Universal; 

Arthur B. Krim, United Artists; Barney 

Balaban, Paramount; Spyros P. 

Skouras. 20th Century-Fox: Joseph R. 

Vogel, MGM, Inc.; A. Schneider, Columbia, 

and Steve Broidy, Allied Artists. 

A WEEKEND MEETING 

Busy Three-Day Agenda 

Drawn for Convention 

Discussions of the various trade practices 

were due to come up for consideration 

at the preconvention board meeting Saturday 

and Sunday (5. 6i and decisions for 

action will be presented to delegates on the 

convention floor later in the w'eek. Over the 

weekend, too, it is expected that a number 

of other actions would be taken to 

strengthen the organization and to forestall 

any repetition of events which nearly 

wrecked the association a year ago. 

It was in Miami Beach last December 

that the 1959 convention adjourned in an 

atmosphere of dissension. The election of 

national officers did not go as it had been 

contemplated by some of the units and the 

board of directors was split down the mid- 

CHICAGO—Business-building, concessions 

merchandising, and improvement of 

theatre projection 

are linked with trade 

practices in a threeday 

agenda prepared 

for the annual convention 

of Allied 

States Ass'n here this 

week. The convention 

opens Monday i7) at 

the Conrad Hilton 

Hotel, concurrent 

with the convention 

and tradeshow of the 

Jack Kirsch National Ass'n of 

Concessionaires, a 

combination of affairs which is expected to 

draw a record Allied attendance. 

A number of top distribution executives 

will speak at the convention, and Milton 

Rackmil, president of Universal, will be 

honored as producer of the year at the 

Industry Banquet which will bring the 

sessions to a close Wednesday night. Rackmil, 

who also is to speak earlier at the 

convention, will be one of five persons 

honored by Allied for achievements in 1960. 

The others are Ben Marcus, who has been 

chosen showman of the year; Billy Wilder, 

director of the year; Tony Curtis, actor of 

the year, and Shirley MacLaine, actress 

of the year. 

A Chicago committee, headed by Jack 

die over issues of policy. The resignation 

of Abram P. Myers as chairman of the 

board left Allied without a leader, inasmuch 

as Myers had been the guiding light 

of the association for more than 30 years. 

During the last few days the board has 

been discussing a course of action in regard 

to the replacement of that leadership. 

An industry figure has been sought 

and. while several names have been under 

consideration, it is understood that no individual 

had been decided upon prior to 

the opening of the board sessions, although 

one man was said "to have the inside 

Kirsch, veteran president of Allied Theatres 

of Illinois, prepared the convention 

program. Kirsch will deliver the keynote 

address at 2 p.m. Monday, at a session 

which will include a welcoming talk by 

Sam Meyers, Illinois Allied vice-president, 

and reports on COMPO by Ben Marcus, 

Allied's representative on that organization's 

governing body, and Charles Mc- 

Carthy, executive director; talks by two 

Columbia executives, Paul N. Lazarus jr., 

vice-president, and Rube Jackter, general 

sales manager; and a business-building 

session in which participants will be Milton 

London, president of Michigan Allied; 

Harry Hendel, chainnan of the board of 

Allied Theatre Owners of Western Pennsylvania; 

Otto Settele, Pulaski, Wis., and 

Keith Mliner. Cresco. Iowa. 

An old Allied standby, the film clinics— 

this year identified as "film discussions" 

will occupy the interests of exhibitors 

Tuesday morning, with individual sessions 

for theatremen in small-city drive-ins and 

large-city drive-ins and indoor theatre operators 

in small cities and large cities. At 

noon, on the second day, American International 

Pictures will be host at a luncheon 

meeting. Milton Moritz, AIP's director 

of advertising, and Max Fetty of Baton 

Rouge, La., will be the speakers. 

Tuesday afternoon, one of the major 

sessions has been scheduled—a joint meet- 

( Continued on page 10 

track." At presstime, there had been no 

announcement. 

One of the goals of the directors will be 

the establishment of a better system of 

communication among the members and 

between the association and the press. 

Allied leaders frankly admit that the progress 

of their rival Theatre Owners of 

America has been due to a lai'ge extent to 

TOA's press and exhibitor relations personnel. 

The setting of a similar system, but 

perhaps on a smaller scale, will be one of 

the objectives of this convention, according 

to some Allied leaders. 

To Receive '60 Achievement Awards From Allied States 

MILTON RACKMIL 

Producer of Year 

BILLY WILDER 

Director of Year 

SHIRLEY MacLAINE 

Actress of Yeor 

TONY CURTIS 

Actor of Year 

BEN MARCUS 

Showman of Yeor 

8 BOXOFFICE November 7. 1960

Gross of 'Ben-Hur' Tops 

$34 Million in 134 Dates 

New York-— "Ben-Hur" has grossed 

more than $34,000,000 at the boxoffice, 

according to reports from its first 134 

engagements, MGM revealed last week. 

The 97 domestic and Canadian engagements 

have taken in more than 

$25,000,000 and the 37 foreign engagements 

have added $9,000,000. The 

gross at Loew's State in New York has 

exceeded $2,300,000. The picture will 

celebrate its first anniversary at the 

theatre on November 18. 

"Ben-Hur" has topped the milliondollar 

mark at the Boyd, Philadelphia; 

Egyptian, Los Angeles, and the Michael 

Todd, Chicago. 

Davee Elected President 

Of TESMA; Hatch V-P 

NEW YORK—Larry Davee, president of 

Century Projector Corp., has been elected 

president of Theatre 

Equipment and Sup- 

^-a|B^^ 

^^^^^^^ ply Manufacturers 

f ^^ 

Ass'n, and Arthur J. 

I ^H Hatch, president of 

!«% ^w»^._ "- strong Electric Co., 

has been elected vicepresident. 

Board members 

elected at the last 

meeting for threeyear 

terms were Ben 

Adler, Adler Silhouette 

Larry Davee Letter Co.; Lee 

Jones, Neumade 

Products Corp.; V. J. Nolan, National Carbon 

Co., and Martin N. Wolf, Altec Companies. 

Elected for two-year terms were C. S. 

Ashcraft jr., Ashcraft Manufacturing Co.; 

J. Robert Hoff, Ballantyne Co.; Don Peterson, 

Bausch k Lomb Optical Co., and Erwin 

Wagner, Wagner Sign Service. 

Elected for a one-year tei-m were P. W. 

Keilhack, Drive-in Theatre Manufacturing 

Co.; Richard Kneisley, Kneisley Electric 

Co.; George Merchev, Gordos Corp., and 

Leonard Satz, Technikote Corp. 

It was announced that TESMA is preparing 

to launch an aggressive technical 

research program to be maintained and 

advanced through the cooperation of all 

industry technical groups. 

To fill the vacuum caused by the dissolution 

of the Motion Picture Research 

Council, TESMA has decided to work 

closely with exhibitors and manufacturers, 

producers' engineering staffs, laboratories 

and others interested in establishing and 

maintaining a good screen image and good 

sound effects in theatres. 

TESMA explained that while the Research 

Council was concerned with pure 

research as well as with research on directed 

projects, and while the Society of 

Motion Picture and Television Engineers 

was concerned primarily with research 

connected with standardization, the 

TESMA project will establish liaison between 

all interested groups to solve everyday 

technical problems. 

Davee will name a committee to determine 

how best to accomplish the ends desired 

so that any theatre owner can call 

upon a disinterested engineering group to 

tell him how to solve his problems. 

At the 

FCC Hearings 

Pay TV Considers Itself 

Just Another 'Theatre 

WASHINGTON—The Federal Communications 

Commission brouglit its hearing on 

the controversial Hartford pay television 

test to a close October 28—and if one 

definite conclusion can be drawn from the 

week-long session, it is that subscription 

TV, if it gets going, intends basically to 

exist on first-run motion pictures. 

Thomas O'Neil, president of RKO General, 

which has applied for authority to 

conduct a three-year test of subscription 

TV over its recently acquired station 

WHCT, using Zenith's Phonevision system, 

admitted on the stand tliat the Hatrford 

test will stand or fall on the ability to obtain 

first-run product. 

He said he considered WHCT merely as 

another theatre in town, and a direct competitor 

of existing theatres. This was a 

point he stressed in an effort to assure the 

FCC and Hartford residents that pay television 

did not consider itself a competitor 

of free TV, and that WHCT had no intention 

of siphoning off any programs 

which now are seen over noi-mal TV channels. 

NEED 156 FILMS A YEAR 

O'Neil said the station hoped to offer 

three changes of motion pictures a week, 

which would require 156 features a year. 

He said he had no commitments for product, 

but Joseph Wright, president of Zenith 

Radio Corp., and Pieter Van Beek, president 

of Teco, the Zenith programming 

subsidiaiT, testified that talks had been 

held with Jack L. Warner, president, and 

Ben Kalmenson, executive vice-president 

of Warner Bros.; Robert H. O'Brien of 

MGM, Inc.; Spyros P. Skouras, president 

Second Pay TV System 

For Canada Announced 

Waterloo, Ont.—A second subscription 

TV system is to be introduced in 

Canada. General Instrument-F. W. 

Sickles Canada, Ltd. of this city has 

announced that it has developed a pay 

television system, which it will install 

in about 2,000 homes in Sault Ste. 

Marie, Ont., before the first of the year. 

The system utilizes a unit which can 

be attached to any set, a device distributed 

by Charge-A-Vision International 

Ltd. of Toronto. It offers 

three metered channels, one at $1 an 

hour, another at 50 cents an hour and 

a third free one which will telecast 

special programs and sports. Service 

will be on a see-now-pay-later basis, 

with customers paying for the programs 

every two months on the basis 

of amounts recorded on the home 

meters. 

The company said that it will show 

post-1948 motion pictures and secondrun 

current films, and indicated that it 

had been promised an ample supply of 

films. 

of 20th Century-Pox; A. Montague, executive 

vice-president, and Paul Lazarus jr., 

vice-president of Columbia; Robert Benjamin, 

chairman of the board of United 

Artists; and Barney Balaban, president 

of Paramount Pictures. 

The talks with the film executives, they 

said, were for the purpose of acquainting 

them with the plans of RKO General and 

Zenith in the field of pay TV and to discuss 

availability of pictures for programming. 

NO THEATRE WITNESSES 

The hearings closed with the surprise 

decision by Marcus Cohn, counsel for motion 

picture exhibitors, not to present any 

testimony from objecting theatre owners. 

In making the announcement, he implied 

that he had fully established through his 

cross-examination of Hartford witnesses 

that the granting of the application would 

not be in the public interest. All parties 

are to submit final arguments as written 

briefs. 

The FCC did not indicate when it would 

make its decision, but an educated guess of 

those familiar with the Commission's proceaures 

is that no decision will be forthcoming 

until after the first of the year, 

and the new administration is installed. 

However, even at this point there is no 

assurance that the FCC will act. There is 

ample evidence that some influential members 

of Congress want the matter of pay 

television determined by the legislative 

body and not the Commission. One strong 

voice spoke out for this approach last week. 

It was that of Congressman Emanuel Celler 

of New York, chairman of the House 

Antitrust Committee. He asked the Commission 

to refrain from granting the Hartford 

permit and to refer the whole scope 

of the pay TV controversy to Congi-ess. 

APPEAL IS 

PERMITTED 

It also has been pointed out that if the 

application is granted, the law permits the 

opponents to contest the decision in the 

federal courts. Decisions of the FCC are 

reviewable in the courts. Opponents also 

are of the opinion that the Department of 

Justice could be enlisted in the event of 

approval. RKO General is an outgrowth of 

RKO Radio, a party to the antitrust decrees 

Iranded down by the courts after the 

government's victory in the suit against 

the majors, and under which RKO was 

forced to divorce its theatre interests. 

Now, with O'Neil contending that WHCT 

with its pay TV will be no more than another 

theatre in town, the question may 

arise whetlier RKO General can legally 

acquire a "theatre" property. 

Throughout the week, Cohn hammered 

at Hartford witnesses in his effort to show 

that programming information is inadequate 

and docs not meet requirements 

laid down by the FCC, that proposed fees 

and service charges are excessive, and that 

the Hartford experiment will deprive 

viewers of popular programs now available 

free. 

BOXOFFICE :: November 7, 1960

1 

MGM, Joe Levine Close 

A Three-Picture Deal 

NEW YORK—MGM has concluded a 

deal with Joseph E. Levine of Embassy 

Pictures for the world distribution rights 

to Levine's next three spectacle pictures, 

all of them filmed in Europe or Africa, according 

to Joseph Vogel, MGM president, 

and Levine. 

The pictures involved are: "The Thief of 

Bagdad," now in production in Africa 

with Steve Reeves and Glorgia Moll 

starred in the Titanus co-production in 

wide screen and Eastman Color under 

Arthur Lublii's direction; "Morgan, the 

Pirate," produced by Lux Films of Italy in 

widescreen and Eastman Color in Rome 

and the island of Ischia, starring Reeves 

in the title role, and "The Wonders of 

Aladdin," a fantasy of the Arabian Nights 

which Levine is coproducing with Lux 

Films in Eastman Color and widescreen. 

The filming will start in December with 

Donald O'Connor starred in the title role. 

MGM and Embassy are currently associated 

in the U. S. and Canadian release 

of "Where the Hot Wind Blows," a November 

release which comes under a separate 

contract. 

Le\1ne called the deal "a great step 

forward for Embassy Pictures," while 

Vogel stated: "The entire Metro organization 

is extremely gratified to have commenced 

this long-range association with 

Mr. Levine, who has demonstrated his 

dynamic showmanship." 

Actors Sign Telemeter 

Pact for Pay TV Shows 

NEW YORK—With the signing of the 

agreement between International Telemeter 

Corp. and the American Federation 

of Television & Radio Artists, plans 

are going ahead for the production of eight 

or nine live taped shows for Telemeter subscribers 

in Toronto. 

The Telemeter-AFTRA contract will 

cover performers engaged in the production 

of videotape programming specially 

created for pay TV and is expected to open 

up new employment opportunities for performers 

in that medium. 

Under the pact, the scale performer will 

share in perpetuity in the earnings of the 

programs in which they perform. The performer 

will be paid one-and-a-half times 

the applicable basic minimum fees for 

taping the program and its release to pay 

TV. Telemeter has agreed to pay to AFTRA 

a total of five per cent of the producer's 

gross receipts from each showing of a 

program, with the additional one-half of 

basic minimum serving as an advance 

against the five per cent of the producer's 

gross. 

Col Holders Meet Dec. 27 

NEW YORK—Annual meeting of Columbia 

Pictures' stockholders will be held 

at the home office on December 27 at 10 

o'clock in the morning. The record date 

for stockholders eligible to participate will 

be the close of business on November 29. 

Soviet Film is Chosen 

Best at S. F. Festival 

SAN FRANCISCO—Soviet Russia, in its 

first year of participation in the San Francisco 

International Film Festival, won two 

major "Golden Gate Awards." The sensitive 

story of a Russian soldier on leave, 

"Ballad of the Soldier," was named the 

best picture in the worldwide competition, 

and Grigori Tchukhray, who directed the 

film and aided in writing the script, received 

the prize for best director at the 

Awards Ball held Tuesday evening (1) at 

the Golden Gate Court of the Sheraton- 

Palace Hotel. Tchukhray was present to 

receive the Award. 

Italy's Giovanna Ralli, who played a 

black market gii-1 of Rome in Roberto 

Rossellini's war story "Night in Rome," 

and Mexico's Ignacto Lopez Tarso, the 

mystical woodcutter of the fable "Macario," 

received the prizes for best acting. 

Awards for the best supporting roles 

went to Tanie Kitabayashi of Japan in 

"Diary of Sueko," and to Memmo Carotenuto, 

who plays a traveling actor in 

Spain's "Little Guide of Tormes." 

For the best screenplay, Czechoslovakia 

received the prize. Jiri Weiss (.who also 

directed) and Jan Otcenasek were honored 

for their script of "Romeo, Juliet and 

Darkness," a romantic drama set in Nazioccupied 

Prague. The judges gave a special 

award to Sweden's entry, "Mein 

Kampf" for "revealing the face of fascism 

and for its salutary warning to humanity." 

The celebrated composer Darius Milhaud 

bestowed a musical award for the soundtrack 

of "Night in Rome," composed by 

Renzo Rossellini, brother of the director. 

In the "Golden Gate Award" honors for 

short subjects, the prizes were distributed 

among seven countries. United States received 

two Awards with "Pow Wow," produced 

by Allen Downs and Jerome Liebling, 

winning as best creative-experimental film, 

and "Day of the Painter," written and directed 

by Robert Davis, splitting with 

Russia's "Revenge," a Chekhov short story, 

for the best fiction short subjects. The 

best art film award went to Hungary's 

"Immortality." 

France's "Deracinements" won for the 

documentary short subject, while the 

animated film honors were divided between 

Rumania's "Homo Sapiens" by the cartoonist 

Gopu, and Yugoslavia's "Concerto 

for Submachine Gun" by Dusan Vucotic. 

The prize for best industrial film went to 

Guy Cote of Canada for his graphic study 

of oil drillings, "Roughnecks." 

According to Irving M. Levin, executive 

director for the San Francisco Film Festival—a 

civic nonprofit organization under 

the auspices of the Art Commission—the 

current year's awards are the most representative 

of worldwide quality in filmmaking 

that have ever emerged from the 

Festival. He hailed it as a "new and quickening 

interest in film all over the world." 

Para. Backroom Work 

In Chicago to NFS 

NEW YORK—The deal whereby National 

Film Service will take over the 

physical distribution for Paramount 

in Chicago is only one of several similar 

arrangements which Paramount 

has under study. Paramount has leased 

the first floor of its Paramount exchange 

to NFS which will handle all 

of the back room and shipping activities. 

The setup will become effective on 

January 1. 

Paramount is surveying other exchanges 

with the eye toward possibly 

having NFS handle its physical distribution. 

At the same time, it is reported 

that NFS is dickering with 

other distributors on the same basis. 

National Film currently does the 

physical distribution for Buena Vista, 

Warner Bros, and United Artists in 

some exchange centers. 

Allied States Assn 

I 

Continued from page 8 

ing with the National Ass'n of Concessionaires 

on merchandising of refreshments in 

theatres. Harold Chesler, of Denver, NAC 

vice-president, will preside and discussants 

will include Spiro Papas, president of the 

concessionaires association; Edwin Gage, 

Reade Theatres executive; Bert Nathan, 

former NAC president, and concessions 

supplier to theatres; and A. J. Schmitt of 

Houston, popcorn specialist. 

Wednesday morning's session will be devoted 

generally to product problems, with 

a talk on pay TV by Marc Wolf of Indianapolis 

as an added topic. Scheduled to 

speak are Glenn Norris, general sales manager 

for 20th Century-Fox; Henry Martin, 

general sales manager for Universal; Burton 

E. Robbins, president of National 

Screen Service; and A. W. Schwalberg, 

president of Citation Films. 

At the opening meeting Wednesday afternoon, 

S. H. Fabian, president of the 

American Congress of Exhibitors, will 

speak, as will Rackmil. Also to appear at 

this session will be Budd Rogers, general 

sales manager for Pathe-Alpha, the new 

producing-distribution firm which will 

place its first picture in release later this 

year. 

The final business session Wednesday 

afternoon will be devoted to theatre projection 

problems, and participants will include 

Lari-y Davee, Century Projector 

Corp., and new president of TESMA; Arthur 

J. Hatch, Strong Electric Corp.; J. 

W. Cosby, National Carbon Co.; Leonard 

Satz. Technikote Corp.; D. H. Peterson, 

Bausch & Lomb; Hugh McLachlan, Y&W 

Theatres: and H. B. Toilette, Marcus Theatre 

Management Co. 

The NAC-Allied tradeshow will include 

exhibits by 76 manufactui'ers and suppliers 

of theatre concessions equipment and supplies. 

Zohra Lamperl to Costar in U-I Film 

HOLLYWOOD — Zohra Lampert, who 

made her film debut as star of Allied Artists' 

"Pay or Die," has been signed by 

producer Gordon Kay to costar with Audie 

Murphy and John Saxon in Universal- 

International's "Posse From Hell." 

10 BOXOFFICE November 7, 1960

iiT 

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A new world of ente: 

the screen lias nevei 

mmmn 

in 

1/ y 

R.ay 

Starts 

The'Wor.ld Of 

sun 

co-starring 

1 

as SUZIE WONG 

Also 

Co-starring 

Sere 

SYLVIA SYMS • MICHAEL WILDING • JOI 

Based on the novel "The World Of Suzie Wong" by Richard Mason • A

dnment . 

. .with a boldness 

tnown ... is on its way 

! 

îii 

Directed by 

'iTRICK • RICHARD QUINE • 

3Jrises, Inc.- World Film Limited Co-Production • A PARAMOUNT RELEASE 

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Printed in U.S.A. ,

I 

COLUMBIA—"Let 

I 

COMPANIES PLACE 60 FEATURES 

IN SEPT.-NOV. RELEASE SLOT 

14 More Films Scheduled 

Than in 1959 Period; 

26 for November 

By FRANK LEYENDECKER 

NEW YORK—The first quarter of the 

1960-61 releasing season, September 

through November, will show an increase 

in the total number of releases from the 

nine major companies. The current season's 

total will be 60 new features, compared 

to 48 during the same three months 

last 

year. 

BIGGEST GAIN FROM FOX 

However, only three companies are releasing 

more pictures during the current 

period, 20th Century-Pox having doubled 

its list from seven last year to 14 this year 

and Columbia Pictures releasing ten features, 

two more than in the same period 

in 1959. Allied Artists is releasing five, 

compared to thi-ee last year. 

Paramount and Universal -International 

remained steady, the former releasing four 

during each three-month period and U-I 

releasing three during each year. The four 

other majors showed drops, American- 

International having only two features 

during the current year, compared to five 

last year, and United Artists having only 

four features during this September-November 

period, compared to seven in 1959. 

In addition to the new featui-es from 

the nine majors, Buena Vista has two features, 

the same as last year, and Continental 

has four pictures, either British-made 

or dubbed into English, but had none during 

this period last year. Lopert also has 

two features in current release, but had 

three last year, while Valiant Pictures has 

one and Pilmgroup and some of the smaller 

independents also have new pictures, 

making a total of 10-12 more for release 

during the current September-November 

period. 

GROUP OF BLOCKBUSTERS 

Among the 26 November releases are; 

"Sunrise at Campobello," now playing reserved-seat 

engagements only; plus such 

"blockbusters" as "Inherit the Wind." 

"Butterfield 8," "Midnight Lace" and 

"North to Alaska." 

Broken down by companies, the November 

1960 releases will 

be: 

ALLIED ARTISTS—"The Plunderers," 

starring Jeff Chandler, Dolores Hart, John 

Saxon and Ray Stricklyn, and "The Unfaithfuls," 

an English-dubbed film starring 

Gina Lollobrigida, May Britt and Marina 

Vlady. AA released one in September, two 

in October. 

AMERICAN-INTERNATIONAL — "Goliath 

and the Dragon," made in Italy in 

Colorscope, starring Mark Forest and 

Broderick Crawford. A-I also had one 

October 

release. 

BUENA VISTA—"Ten Who Dared," in 

color, starring Brian Keith and John Beal, 

BV also released "Jungle Cat" in October. 

No Man Write My 

Epitaph," starring Shelley Winters, Burl 

TOA, Academy Set Up 

Oscar Awards Liaison 

NEW YORK—Designed to effect a 

closer relationship and greater cooperation 

between the nation's theatres and the annual 

"Oscar" award TV program, a new 

liaison plan was completed this past week 

by the Academy of Motion Picture Arts 

and Sciences in Hollywood and the Theatre 

Owners of America in New York. 

A liaison committee for each of the organizations 

has been appointed by Valentine 

Davies, president of the Academy, and 

Albert M. Pickus, president of TOA. Meetings 

will be held shortly to advance the 

joint program. 

Davies and Pickus also disclosed that 

while TOA was holding its annual convention 

in Los Angeles in September, a 

small TOA committee held an exploratory 

meeting with Academy executives and 

found an immediate acceptance of the 

closer liaison proposal. Appointment of 

the committee was the first result of this 

initial session. 

The TOA committee will consist of M. 

Spencer Leve, assistant to the president 

and executive vice-president of National 

Theatres & Television, as chairman; E. D. 

Martin, a past president of TOA and 

Ives, 

Ricardo Montalban, Jean Seberg and 

James Danen; "Surprise Package," starring 

Yul Brynner, Mitzi Gaynor and Noel 

Coward, and "Hell Is a City," a Britishmade 

starring Stanley Baker. Columbia 

released four in September and three in 

October, including "Song Without End." 

CONTINENTAL— "The Mirror Has Two 

Paces," a French-made dubbed into English, 

starring Michele Morgan and Bourvil. 

Continental released two in September 

and "The Entertainer" in October. 

LOPERT—"The Royal Ballet," a feature-length 

made in Bntain in color, starring 

Dame Margot Fonteyn. Lopert also 

released "Never on Sunday" in October. 

MGM— "Butterfield 8," in color, starring 

Elizabeth Taylor, Laurence Harvey. Eddie 

Fisher and Dina Merrill, with Mildred 

Dunnock, Betty Field and Kay Medford 

featured, and "Where the Hot Wind 

Blows." a Joseph E. Levine presentation 

made in Italy, starring Gina Lollobrigida, 

Yves Montand, Melina Mercouri and 

Marcello Mastroianni. MGM had two 

September releases and one in October. 

PARAMOUNT—"G.I. Blues," in color. 

starring Elvis Presley with Jaiiet Prowsc. 

and "A Breath of Scandal," filmed in Europe 

in color, starruig Sophia Loren. John 

Gavin and Maurice Chevalier with Angela 

Lansbury and Isabel Jeans. Paramount 

had two September releases, none in 

October. 

TWENTIETH CENTURY-FOX—"North 

president of Martin Theatres of Columbus, 

Ga.; Walter Reade jr.. also a past president 

of TOA and president of Walter 

Reade, Inc.. of Oakhurst, N. J., and Roy 

Cooper, president of West Side Valley Theatres 

of San Francisco and chairman of 

the executive committee of TOA. 

The Academy committee will be composed 

of Steve Broidy, chairman of the 

Academy Awards program committee; Jack 

Diamond and John Flinn, representatives 

of the public relations branch of the 

Academy's board of governors; Dan Baer 

and Archie Lee of Harshe-Rotman, Inc., 

the Academy's public relations counsel, 

and Davies. Diamond is chairman. 

"We know there is much we can do, 

working in close cooperation with the 

Academy, to increase public interest in the 

Academy's already widely accepted annual 

presentation program," Pickus said. "We 

also have ideas that we feel will enable the 

American theatre operator to achieve 

greater benefit and impact with the Oscar 

telecasts. These we intend to explore with 

the Academy and, in the light of the 

Academy's program and policies and problems, 

work towards a mutually helpful solution." 

to Alaska," in Cinemascope and color, 

starring John Wayne, Stewart Granger. 

Capucine, Fabian and Ernie Kovacs; "Tess 

of the Storm Country." in color and Cinemascope 

with Diane Baker: "Double 

Trouble," starring Tommy Noonan and 

Pete Marshall; "Goddess of Love," in 

Cinemascope and color, filmed in Italy, 

with Jacques Semas and Belinda Lee, and 

"Desert Attack," a British-made starring 

John Mills and Sylvia Syms. Twentieth- 

Fox had four pictures in September and 

five in October. 

UNITED ARTISTS—"Inherit the Wind." 

produced and directed by Stanley Kramer. 

starring Spencer Tracy. Pi-edric March 

and Gene Kelly with Florence Eldridge, 

Dick York and Donna Atwood. UA released 

two features in September, one in 

October. 

UNIVERSAL -INTERNATIONAI^' 'Mid - 

night Lace." in color, starring Doris Day 

and Rex Harrison, with John Gavin. 

Myrna Loy. Roddy McDowall and Herbert 

Marshall. U-I had two September releases, 

none in 

October. 

VALIANT PICTURES—"The Angry Silence." 

British-made picture starring Richard 

Attenborough, Pier Angeli and Michael 

Craig. 

WARNER BROS.— "Sunrise at Campobello." 

Dore Schary production in color, 

starring Ralph Bellamy. Greer Garson and 

Hume Cronyn. WB had one release in 

September, two in October. 

BOXOFFICE November 7. 1960 15

- 

A Million-Dollar Shopping Center 

Is 

Tied Into a Drive-In Operation 

Aerial view ol llif iir« (.'olonibiii. Mo., shopping center and drive-in theatre area. 

COLUMBIA, MO.—Commonwealth Theatres, 

a circuit operating more than 100 

indoor and drive-in theatres in five midwest 

states, last week opened a million 

dollar shopping center on acreage adjoining 

its Broadway Drive-In Theatre here. 

Circuit executives believe that both the 

theatre and shopping center can be operated 

with mutual benefits through showmanship. 

It demonstrates, too, that idle 

acreage adjoining outdoor theatres can be 

profitably developed for diversified exhibitor 

interests. 

The shopping center has facilities for 12 

stores, ten of which were occupied on 

opening day, with a total floor capacity of 

49,620 square feet. The area offers 550 

parking spaces, and an unusual exhibition 

area where the merchants may bring in 

special trucks with merchandise displays, 

or stage other types of activities. 

Richard Orear, president of Commonwealth, 

is convinced of the feasibility of 

joining shopping centers and drive-in theatres. 

He said: "Here we have an example 

of how show business and a retail business 

venture can operate with mutual benefits. 

There is little doubt that our drive-in theatre, 

and its skilled management in the 

field of show business itself, can do a lot 

toward helping businessmen in the shopping 

center reap the ultimate in traffic. 

The basics of good show business are of 

value to the retail businessman. By the 

same token, we also now have proof that 

retail business can aid the basics of good 

showmanship—and both fields can profit 

from the merchandising knowledge that 

each possesses." 

A three-day celebration was staged to 

open the center, and more than 15.000 persons 

visited the area the first day when 

two 1,000-pound steers, barbecued on the 

spot, provided free sandwiches for the 

guests. Showmanship went into the barbecuing 

process, too. The steers were 

placed on spits over charcoal and hickory 

15 hours prior to serving, and thousands 

drove by the area just to see how it was 

done. Apple cider, potato chips and gingersnaps 

also were served. 

Other highlights of the celebration were 

a pancake feed on Saturday evening, a 

free show at the drive-in and free kiddie 

rides on a Kiddie Kitten Go-Cart track 

in the recreation and exhibition area. City 

officials participated in the opening ceremonies 

and both daily newspapers issued 

special 14-page sections. 

Firms leasing space in the center include 

a national grocery chain, a chain 

drug store, a launderette, hardware store, 

variety store, beauty salon, gas station, 

appliance store, and barber shop. Merchants 

expressed amazement at the terrific 

attendance by the public. 

Shown are Commonwealth officials who attended the opening ceremonies. 

L to R: Earl Douglass, city manager of the circuit's theatres in Columbia; Rex 

Barrett, former district manager, now retired and a partner in the business 

venture; Richard Orear, president of the circuit; Miss Ann Green, who acted 

as hostess under the title "Miss Shopping Bee"; Doug Lightner, general manager 

in charge of field operations; and Shelby Bourne, Uptown Theatre manager who 

also will supervise general operations at the shopping center. 

16mm Films in Theatre 

Possibly in 10 Years 

NEW YORK—Developments within the 

16mm field, covering a number of improvements, 

are pointing to the possibility of 

theatres projecting 16mm prints on their 

screens within ten years. And some observers 

a.s.sert that it could come in five 

years. 

At present, the need for a source of 

sufficient light is one of the principal obstacles 

to a greater use of 16mm on large 

theatre screens. Experiments are going on, 

by individuals and individual companies, 

in the fields of emulsions, len.ses and other 

projector equipment with an eye toward 

the ultimate use of 16mm prints in theatres. 

New projectors, of course, will have 

to be manufactured when each new facet 

has been perfected and combined for 

universal use. 

Production, according to authorities who 

have been studying the matter, will continue 

to be in 35mm, the exhibition prints 

then reduced to 16mm. The advancement 

of 16mm is regarded by many as a logical 

result of the projection of 35mm prints of 

pictures made in 70mm. In many cases, it 

has been found that the 35mm projection 

of pictures made for 70mm exhibition has 

been equal to the original. 

Economy of print costs is one of the 

factors governing the extended study and 

experimentation in large screen 16mm projection. 

Admittedly, the answer to the general 

use of the medium has not been found, 

but the research is being conducted on a 

serious note and the advancements made 

have indicated perfection witliin ten years 

or earlier. 

One authority bemoaned the curtailment, 

if not elimination, of research by the 

industry, itself, which, he said, could make 

great strides in the development of theatre 

use of 16mm prints. 

Pepsi-Cola Net Off Slightly 

For Nine-Month Period 

NEW YORK—An unusually cool summer 

had its effect on the income of Pepsi- 

Cola during the first nine months of this 

year. Earnings were down slightly from the 

corresponding period of 1959, according to 

the interim report of the company. 

For the nine-month period ended September 

30. Herbert L. Barnet, president, 

reported consolidated net earnings of $10,- 

750,000, or $1.66 a share, after all provisions 

for taxes and after reserve for 

foreign activities. This compared with $11,- 

000,000. or $1,73 a share, during the parallel 

1959 period. 

Consolidated earnings before taxes and 

before reserve for foreign activities for the 

nine-month period amounted to $22,550,- 

000, against $24,100,000 last year. 

Universal Match Profits 

Up 25% Over Last Year 

ST. LOUIS—Net income for Universal 

Match Corp. for the first nine months of 

1960 amounted to $4,021,000, a 25 per cent 

increase over the corresponding period a 

year ago. John L. Wilson, president, reported 

sales of $62,899,000 as compared 

with $54,204,000 in 1959. The company is 

the parent of National Rejectors and National 

Venders, manufacturers of coin 

vending equipment used in theatres. 

16 BOXOFFICE November 7. 1960

. . 

ôUtfCM^^ ^cftmt 

Record Week for Story Buys; 

16 Properties Acquired 

This has been a week of abundance in 

the story-purchase departments, with the 

studios and independent producers stockpiling 

the greatest number of story acquisitions 

of the year. Altogether, 16 properties, 

which the filmmakers believe can 

be transfeiTed successfully to the screen, 

were bought. 

Most noteworthy of the story buys was 

undoubtedly the purchase by Paramount 

of Winston Churchill's early autobiographies, 

two books under the title "My Early 

Life" (published in America as "A Roving 

Commission") and "The World Crisis." 

The unprecedented acquisition was made 

directly from Sir Winston himself and. 

coincidentally, included the plans for location 

filming of the noted British statesman's 

life in actual locales. 

NEW RACKIN ASSISTANT 

This follows a pattern established by 

Martin Rackin. studio production chief, who 

last W'eek announced the appointment of 

Al Manuel to a new post as his executive 

assistant. Manuel, head of his own literary 

agency for the past 25 years, is a specialist 

in packaging literary and stage properties 

and has been active in generating 

production plans on a number of top film 

projects in the past years. His work at 

Paramount will be closely aligned with 

story acquisitions, a notable indication of 

the importance placed on this activity by 

the studio. Additionally, studio head Jack 

Karp chose this period to announce another 

buy that is unique as a preproduction 

deal for a Broadway property. Paramount 

has purchased the rights to the Neil Simon 

play, "Come Blow Your Horn," which will 

be produced on Broadway the first of the 

year. Bud Yorkin and Nonnan Lear have 

been assigned production reins on the 

property under their Tandem banner, the 

first feature film on their new setup with 

the studio. They will also codirect. Playwright 

Neil Simon's services as scripter 

were included on the purchase deal. 

Six of the other buys were also made by 

major studios or have major studio sponsorship, 

with the remaining eight credited 

to various independent producers who will 

undoubtedly secure top release deals within 

the coming days. 

MGM BUYS NEW PLAY 

At Metro-Goldwyn-Mayer, another preproduction 

deal on a Broadway play was 

completed when the studio bought the film 

rights to the new Temiessee Williams play, 

"Period of Adjustment." The third play by 

the noted writer to be purchased by the 

studio, it is to be produced next spring by 

Pandro S. Berman. Doris Day returns to 

the lion's lair, too, as star of "And So to 

Bed," a romantic comedy writen by Harry 

Ruskin and Wanda Tuchock, which Joe 

Pasternak will produce under his Euterpre 

Productions banner. 

Twentieth Century-Fox is following up 

the successful low-budget "For the Love of 

Mike," first effort of Frank H. Ricketson 

jr. 

and George Sherman on their Shergari 

By 

IVAN SPEAR 

Corp. banner, with the biography of the 

late Gen. George E. Patton, "Blood and 

Guts." Shemian will produce and direct 

the Jack Pearl book. The picture will go 

before the cameras on a $2,000,000 budget, 

A worldly novel about a woman who tries 

to make a lover out of a minister in the 

wilds of New Zealand marks the story line 

of the other 20th-Fox property. Sylvia 

Ashton-Warner's novel, "Incense to Idols." 

No production details have yet been set 

on this one. 

"The Widower" is Columbia's contribution 

to the large list. A novel by Van 

Siller, the stoi-y involves an apparently 

happy mother of two who commits suicide, 

leaving no explanation and when her husband 

marries a beautiful widowed neighbor, 

ugly rumors crop up. 

Sy Bartlett and Beirne Lay jr. have sold 

their original story, "A Man's Castle." to 

Universal-International, with Bartlett to 

produce it under his recently signed contract. 

It's a love triangle set against a 

U. S. Air Force backgi-ound. 

INDEPENDENT PURCHASES 

. . 

. . . Cary 

Important independent producers and 

stars are connected with many of the independent 

properties purchased during the 

week, giving them more than passing interest. 

One of the biggest deals is the reported 

$100,000 purchase of Alan Caillou's 

upcoming novel, "Rampage," by Ray 

Stark. To go onto his World Enterprises 

slate, the love story is set in a safari in 

India and in Munich . Samuel Goldwyn 

jr. added strength to the list with his purchase 

of all rights to Ray Bradbury's short 

story. "The Merry-Go-Round," a supernatural 

thriller which goes into immediate 

preparation for spring shooting 

Grant, under his Granart Production banner, 

purchased an original screen treatment, 

"The Day They Robbed the Bank" 

by Stan Dreben and Elroy Schwartz . 

Hall Bartlett concluded negotiations for 

the acquisition of "Thp Caretakers," by 

Dariel Telfer, for his Hall Bartlett Productions—a 

study of doctors and nurses 

who i-un mental institutions. Bartlett will 

produce and direct from a Charles Schnee 

screenplay . . . William Ludwig's purchase 

of the Rumer Godden novel, "A Candle for 

St. Jude," story about a ballet school, will 

be packaged and scripted under his own 

banner. These constitute the major deals. 

Typical of the value being set by writers 

on their properties in this burgeoning motion 

picture market is the announcement 

by agent H. N. Swanson last week that 

three of John O'Hara's short novels to be 

published in a one-volume edition next 

month are up for sale at a $750,000 stipend. 

None will be sold separately, the agent 

declared. 

Al Zimbalist. Byron Roberts 

Form New Production Unit 

Unusual would be the week that didn't 

find notable expansion of an independent 

setup or, more probably, the emergence of 

an entirely new banner on the Hollywood 

scene. Such was the case in at least two 

20th-Fox Plans \o Revive 

Belvedere Character 

After 15 years, 20th Century-Fox is 

planning to revive its pupulur Belvedere 

character, whom Clifton Webb 

made so popular in "Sitting Pretty." 

To wit. the studio already has set Webb 

to recreate the role and is now trying 

to get Maureen O'llara and Robert 

Young to rejoin him. "Hummingbird 

Hill" will be the basis for the film. 

instances during the past seven days. 

Al Zimbalist and Byron Roberts formed 

ZRB Productions and announced four feature 

film projects as well as a television 

series are being prepared to get them 

under way. Zimbalist will function as 

executive producer, with Roberts to produce. 

The initial feature again brings a 

Jules Verne story to the screen in "Career 

of a Comet." which the pair will film in 

color here, in Japan and in England. They 

already have a complete screenplay by 

Edward Bernds. 

While announced several times before. 

there appear to be definite plans on the 

part of this pair to complete production on 

Radcliffe Hall's classic Lesbian story. "Well 

of Loneliness." though the overt Lesbianism 

theme will be deleted. Zimbalist 

already has completed a 120-page treatment 

of this project. 

Their other two films are "The Skirts of 

Sgt. McHuge," a war comedy by Zimbalist, 

and "The Willie Sutton Stoi-y," a property 

which Roberts has owned for some time. 

Second of the new companies is an alliance 

between Fess Parker and Buddy Ebsen. 

for many years paired on Walt Disney's 

"Davy Crockett" TV series, who have 

formed their own company to produce 

frontier motion pictures in which both will 

appear. No properties have yet been selected, 

though the two are in huddles to 

prepare filming plans to begin as soon as 

Ebsen finishes work in the Paramount 

feature, "Breakfast at Tiffany's." 

William Castle Has Natural 

Gimmick for 'Homicidal' 

Producer William Castle, who has grown 

into a real life exploiteer on behalf of his 

film projects, put in one of the most natural 

gimmicks of them all for his current 

Columbia film, "Homicidal." Castle refuses 

to reveal the identify of one of his 

top characters in the film. The only way 

people will find out who he is will be for 

them to see the picture, he says. 

To try to insure the character's lack of 

identity. Castle has had the entire cast 

and crew sign statements that they will, 

under no conditions, reveal the name of 

the player or the surprising ending. 

Delmer Daves to Produce 

'Death Makers' for 

WB 

Delmer Daves continues to add properties 

to his busy Warner Bros, slate, the 

latest being "The Death Makers," a World 

War II story by Glenn Sire. Daves will 

write, produce and direct the picture next 

spring in Geimany. Again. Troy Etonahue 

will star, as he has in several of Daves' 

earlier WB films, among them "Susan 

Slade." which he is currently making. 


ô^

Nothing 

less than 

MOTION 

PICTURES! 

-, ,*.*! 

e^

L—L. 

1 

2). 

has 

IN 

HARTFORD AREA: 

Foreign-Made Pictures 

Getting More Bookings 

By ALLEN WIDEM 

HARTFORD—This territoi-y's seeming 

reluctance to book foreign product into 

theatres normally concerned with Hollywood 

output is on the wane. 

In recent months, particularly, dozens of 

theatres, in large, key cities and. surprisingly 

enough, in small, remote hamlets, are 

turning to overseas increasingly as sources 

of companion features, because of declining 

availabilities domestically, and also 

paying more attention to the probability of 

using imports for top half of double bills. 

In the main, patrons aren't complaining. 

"They are interested in product so 

long as it is quality, and the mere fact 

that it may originate in England or 

Greece doesn't mean so much as the ability 

to entertain." remarks Bernle Menschell 

of the Outdoor Theatres Corp. 

Filmrow bookers attribute the new 

thinking to the tremendous success of 

Governor Films' "Carry On. Nurse." which 

chalked up an amazing 12-week i-un at the 

900-seat Cine Webb. Lockwood & Gordon's 

first-run art house, and accomplished 

similarly huge records in New Haven and 

Bridgeport. On the strength of "Nurse." 

even the drive-ins have turned a sympathetic 

ear to foreign film bookers. 

Sperie P. Perakos. general manager of 

Perakos Theatre Associates, is reported 

pleased with initial patronage reaction to 

newly instituted foreign film art policy at 

the de luxe, modernistic Beverly Theatre 

in the Black Rock section of burgeoning 

Bridgeport. 

What concerns bookers and theatremen 

alike, however, is the steady drop in "cofeature" 

product from Hollywood-based 

companies. More and more, revivals are 

appearing as "cofeatures" and theatremen 

assert that such pattern only tends to 

confuse the already confused film-shopper. 

Whether the import should be dubbed or 

not isn't of prime concern in this territory, 

bookers contending that the very 

novelty of foreign tongue may well induce 

those occasional patrons linguistically attuned 

to drop into the theatre. 

Full-time art situations in this temtory 

at the moment include the Cine Webb 

here: Sampson-Spodick-Bialek (Nutmeg 

Theatre Circuit' Lincoln and Crown. New 

Haven, and Fine Arts. Westport: Perakos 

Beverly, Bridgeport. 

It is estimated, however, that such 

quantity will be doubled or even tripled 

before many more months have passed. 

Both the decline in availability of Hollywood 

product and increased patron interest 

in overseas production point to such a 

turn of promising events. 

'Paris Blues' Filming 

PARIS — "Paris Blues," the George 

Glass-Walter Seltzer production stan-ing 

Paul Newman. Joanne Woodward and 

Sidney Poitier. went before the cameras 

at the Studios de Boulogne Wednesday 

The picture, which is being directed 

by Martin Ritt. costars Louis Annstrong. 

Diahann Carroll and Genevieve Page with 

Sei-ge Reggiani. 

Spectacular Premieres Staged for 'The Alamo' 

LONDON 

Spectaculor premiere show 

ings of "The Alamo" in London, 

New York, San Anfonio 

and Son Francisco hove attracted 

thousands of fans to 

see the visiting celebrities In 

London, Princess Margaret and 

her husband Antony Armstrong-Jones 

led the line of 

dignitaries. At right, she is 

shown being greeted by producer-director-star 

John Wayne 

and Mrs. Wayne. In the photo, 

L to R, also: composer Dimitri 

Tiomkin; Russell Birdwell, public 

relations counsel, and 

Antony 

Armstrong-Jones. 

SAN ANTONIO 

The world premiere of the 

picture in San Antonio was a 

gala three-doy affair, with the 

Chamber of Commerce helping 

promote an event which attracted 

an international corps 

of press, radio and television 

personnel as well as civic leaders 

of many states. Here John 

Wayne slices the first piece of 

a 30-foot premiere coke, which 

recreates the attack on The 

Alamo, a high point in the 

picture. 

Solomon Named Chairman 

Of M.P. Pioneers Dinner 

NEW YORK—Eddie Solomon, vicepresident 

of Embassy Pictures, has been 

appointed chairman of the dinner committee 

for the 22nd annual Motion Picture 

Pioneers dinner on November 21 at 

the Hotel Waldorf-Astoria by Simon Fabian, 

president of the Pioneers. The affair 

will honor Joseph E. Levine. Embassy president, 

as the Pioneer of the Year. 

Marvin Kirsch, a vice-president of the 

Pioneers, will serve as cochairman. 

Other committee assignments were William 

J. German, dinner treasurer: Charles 

Alicoate, new members: Morton Sunshine 

and T. E. Sullivan, tradepapers, and Edward 

Feldman. publicity. 

NEW YORK 

At the New York premiere of 

the picture, several thousand 

fans jommed into the oreo in 

front of the Rivoli Theatre at 

49th Street and Broadway to 

see the stars and other filmland 

personalities, hiighlights 

of the event were broadcast 

throughout the world by NBC 

Monitor, the Voice of America 

and the Armed Forces Radio 

Network. 

'End of the Santa Fe Trail' 

To Robert Lippert 

HOLLYWOOD—Robert Lippert will take 

over "End of the Santa Fe Trail." previously 

listed on Samuel Engel's 20th-Fox 

slate. Eugene Ling has been set to produce 

the Sister Blandina Segale story, 

which tells of a group of nuns in the old 

west. Guy Trosper penned the screenplay 

for Engel and Ling will now work on the 

script. 

Meanwhile. Lipperfs "Tess of the Storm 

" 

Country been set for a saturation 

premiere in Chicago on Thanksgiving in 

55 houses. His "Little Shepherd of Kingdom 

Come" bows January 1 in Atlanta, 

and in February his "The Canadian." 

starring Robert Ryan, debuts in Canada. 


— 

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streamers! 40,000 posters! 1,000,000 entry blanks for tremendous point-ofsales 

impact! ^w Colpix LP soundtrack album—with story and music! 

c^ Eye-poppin^TV trailers! . . . Sensational theatre trailer and teaser 

...Study guide! Jjjk Dell comic book! jj|^ De luxe paperback 

^^ and tour country! Special TV spots for use after parade telecasts! 

(S "The 3 Worlds of Gulliver" EGG-ELECTION contest! Grand Prize—all 

expense paid trip to Lilliput, England via Pan American! Conducted 

through thousands of Sunbeam Appliance dealers coast-to-coast! 50,000 

package! . . . Penetrating, provocative radio spots! >^^ Personal appearance 

tours of the picture's stars ... to cover all major markets! 

7^ School and library tie-in material! ..."Salute Jonathan Swift" week! 

with movie title and credits... plus key art on front cover! Three new hard 

cover editions of the classic story being timed for publication coincident 

with picture release! -^Q^ Super-Merchandising Program! . . . Tie-ins 

with manufacturers of footwear, watches, wearing apparel, 

jewelry, toys, luggage, bags and novelties to yield magazine 

ads, point-of-sale displays, retailer co-op ads and local dayand-date 

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1*

has 

IN 

HARTFORD AREA: 

Foreign-Made Pictures 

Getting More Bookings 

By ALLEN WIDEM 

HARTFORD—This territory's seeming 

reluctance to book foreign product into 

theatres normally concerned with Hollywood 

output is on the wane. 

In recent months, particularly, dozens of 

theatres, in large, key cities and, surprisingly 

enough, in small, remote hamlets, are 

turning to overseas increasingly as sources 

of companion features, because of declining 

availabilities domestically, and also 

paying more attention to the probability of 

using imports for top half of double bills. 

In the main, patrons aren't complaining. 

"They are interested in product so 

long as it is quality, and the mere fact 

that it may originate in England or 

Greece doesn't mean so much as the ability 

to entertain." remarks Bernie Menschell 

of the Outdoor Theatres Corp. 

Filmrow bookers attribute the new 

thinking to the tremendous success of 

Governor Films' "Carry On, Nurse," which 

chalked up an amazing 12-week iiin at the 

900-seat Cine Webb, Lockwood & Gordon's 

first-run art house, and accomplished 

similarly huge records in New Haven and 

Bridgeport. On the strength of "Nurse," 

even the drive-ins have turned a sympathetic 

ear to foreign film bookers. 

Sperie P. Perakos, general manager of 

Perakos Theatre Associates, is reported 

pleased with initial patronage reaction to 

newly instituted foreign film art policy at 

the de luxe, modernistic Beverly Theatre 

In the Black Rock section of burgeoning 

Bridgeport. 

What concerns bookers and theatremen 

alike, however, is the steady drop in "cofeature" 

product from Hollywood-based 

companies. More and more, revivals are 

appearing as "cofeatures" and theatremen 

assert that such pattern only tends to 

confuse the already confused film-shopper. 

Whether the import should be dubbed or 

not isn't of prime concern in this territory, 

bookers contending that the vei-y 

novelty of foreign tongue may well induce 

those occasional patrons linguistically attuned 

to drop into the theatre. 

Pull-time art situations in this teiTitory 

at the moment include the Cine Webb 

here; Sampson-Spodick-Bialek i 

Nutmeg 

Theatre Circuit! Lincoln and Crown, New 

Haven, and Fine Arts, Westport: Perakos 

Beverly. Bridgeport. 

It is estimated, however, that such 

quantity will be doubled or even tripled 

before many more months have passed. 

Both the decline in availability of Hollywood 

product and increased patron interest 

in overseas production point to such a 

turn of promising events. 

'Paris Blues' Filming 

PARIS — "Paris Blues," the George 

Glass-Walter Seltzer production starring 

Paul Newman, Joanne Woodward and 

Sidney Poitier, went before the cameras 

at the Studios de Boulogne Wednesday 

(2). The picture, which is being directed 

by Martin Ritt. costars Louis Ai-mstrong. 

Diahann Carroll and Genevieve Page with 

Serge Reggiani. 

Spectacular Premieres Staged for 'The Alamo' 

LONDON 

Spectacular premiere showings 

ot "The Alamo" in London, 

New York, Son Antonio 

ond San Francisco hove attracted 

thousands of tans to 

see the visiting celebrities. In 

London, Princess Margaret and 

her husband Antony Armstrong-Jones 

led the line of 

dignitaries. At right, she is 

shown being greeted by producer-director-star 

John Wayne 

and Mrs. Wayne. In the photo, 

L to R, also: composer Dimitri 

Tiomkin; Russell Birdwell, public 

relations counsel, and 

Antony 

Armstrong-Jones. 

SAN ANTONIO 

-JtlUfejt. 

The world premiere of the 

picture in San Antonio was a 

gala three-day affair, with the 

Chamber of Commerce helping 

promote on event which attracted 

an international corps 

of press, radio and television 

personnel as well as civic leaders 

of many states. Here John 

Wayne slices the first piece of 

a 30-foot premiere cake, which 

recreates the attack on The 

Alamo, a high point in the 

picture. 

Solomon Named Chairman 

Of M.P. Pioneers Dinner 

NEW YORK—Eddie Solomon, vicepresident 

of Embassy Pictures, has been 

appointed chairman of the dinner committee 

for the 22nd annual Motion Picture 

Pioneers dinner on November 21 at 

the Hotel Waldorf-Astoria by Simon Fabian, 

president of the Pioneers. The affair 

will honor Joseph E. Levine, Embassy president, 

as the Pioneer of the Year. 

Marvin Kirsch, a vice-president of the 

Pioneers, will serve as cochairman. 

Other committee assignments were William 

J. German, dinner treasurer: Charles 

Alicoate, new members: Morton Sunshine 

and T. E. Sullivan, tradepapers, and Edward 

Feldman. publicity. 

NEW YORK 

At the 

New York premiere of 

the picture, several thousand 

fans jammed into the area in 

front of the Rivoli Theatre at 

49th Street and Broadway to 

see the stars and other filmland 

personalities. Highlights 

of the event were broodcast 

throughout the world by NBC 

Monitor, the Voice of America 

and the Armed Forces Radio 

Network. 

'End of the Santa Fe Trail' 

To Robert Lippert 

HOLLYWOOD—Robert Lippert will take 

over "End of the Santa Fe Trail," previously 

listed on Samuel Engel's 20th-Fox 

slate. Eugene Ling has been set to produce 

the Sister Blandina Segale story, 

which tells of a group of nuns in the old 

west. Guy Trosper penned the screenplay 

for Engel and Ling will now work on the 

script. 

Meanwhile, Lippert's "Tess of the Storm 

Country " been set for a saturation 

premiere in Chicago on Thanksgiving in 

55 houses. His "Little Shepherd of Kingdom 

Come" bows January 1 in Atlanta, 

and in February his "The Canadian." 

starring Robert Ryan, debuts in Canada. 

BOXOFFICE November 7, 1960 23

which 

LETTERS 

Righf Thing af fbe Righf Time 

You have, as usual, said the rmht thing 

at the right time in your editorial in the 

issue of October 17. 

You have been objective and constructive 

in stressing the need and desirability of a 

balanced program of motion picture productions. 

I salute and congratulate you. 

KENNETH CLARK 

Vice-President. 

Motion Picture Ass'n of America. 

Washington, D. C. 

Agrees With Editorial View 

I wish to tell you how wholeheartedly we 

agree with your editorial of "Multiheaded 

Monster" in the October 17 issue of BoxomcE. 

Also wish to add that Hollywood 

seems to lack originality, as to stories and 

plays. I know they are hard to get and 

find, but the pattern they follow is ridiculous. 

One company makes a big Biblical 

story, so everyone else tries to top that. 

The same, if a mystery clicks, etc. 

I know that our setup is small, and our 

i 

grosses are a minus quantity now), 

mean nothing to New York. But I notice 

they still want to sell us pictures—so. apparently, 

every little bit helps. 

I've been to the big cities and have seen 

lots of shows, but, of course, our patrons 

in this locality don't care for the arty pictures. 

'We have been in this game since the 

'20s. so know how it has gone up and down. 

To begin with, movies were made for the 

masses, and I think they were made to 

entertain. Now, the ordinary man can't 

just decide to take the family to the show, 

it costs too much. So one thing that has 

happened to the movies is that they are 

pricing themselves out of business. These 

hard-ticket shows are fine for the cities. 

Also, they apparently have more morons 

in the cities, if they do business with these 

pictui'es with problems, sex. emotions, etc. 

Why can't we get entertainment? We are 

showing "The Apartment" now. and it is 

clever and. even though it is suggestive, it 

isn't disgustingly so. Some of the pictures 

made today are an insult to our audiences. 

Of course, some writers and producers will 

figure this old girl doesn't know what 

makes the world go 'round. But I'll bet 

there are more of the average folks in 

this country who would agree with me 

about the pictures that are made today. 

Strand Theatre, 

Livingston. Mont. 

MRS. FINUS L. 

LEWIS 

For Cleaner and Cheerful Pictures 

Just a note to tell you that all of my 

managers receive Boxoffice and find it 

very valuable. I appreciate some of your 

editorials that are informative and constructive. 

It is up to the tradepapers to start the 

ball rolUng to clean house and put the 

brakes on how far (producers') go in making 

so-called "adult" pictures that are becoming 

more and more offensive to our 

Irtfwj nniit b» mo'ied Nomei wttt>held on requcil) 

patrons, not only in the grassroots, but in 

the cities. You have only to read the editorials 

in the newspapers and magazines 

to understand the mass protests from, not 

only churches, but schools. PTA and other 

organizations that are tired of staying at 

home, but who fear being insulted by coming 

to see some of the adult pictures that 

we have had recently. I believe our industry 

should consider the moral standing of 

the majority of the people in the United 

States and produce pictures that will help 

bring back some of our lost audiences. 

As an example, the period when school 

was out this year, when our business ordinarily 

is up and more families come to see 

a show, we were forced, because of shortage 

of pictures, to ran a flock of so-called 

adult pictures and. as a result, we lost a 

great deal of our general audience patronage 

that attend movies more frequently 

during the school-out period. 

It is also high time for the producers to 

come out with more "belly-laugh" pictures 

like we have had in the past. The 

American public today wants something 

cheerful, rather than something morbid 

and degrading. I was sui-prised and amused 

when I walked into our theatre one day 

and heard a roar of laughter. The picture 

was a small concoction of oldtime movies 

titled "When Comedy Was King." 'While 

this picture was mostly slapstick comedy, 

there are other very humorous stories 

without resorting to slapstick; however, 

this is .still good for a change. 

General Manager. 

Cole Theatres, Inc.. 

Rosenberg. Texas 

MART COLE 

Closed-Circuit Theatre Telecast 

I read with great interest your editorial 

in Boxoffice October 24. "The Public Is 

On Your Side." 

The public would be "more on our side" 

if they followed — one of George Kienzel's 

suggestions "use of closed-circuit theatre 

telecasts." 

This is the theatre telecasting I'm 

screaming about, but no organized theatre 

men seem to undertake to 

follow through. 

Maybe if you would write an editorial 

about same, it might excite some industrious 

men to get busy with theatre telecasting. 

E. D. HARRIS 

Manager-publicist 

Herbert Rosener Theatres, 

Beverly Hills. Calif. 

Finds Boxoffice Well Read 

BoxoFFicE's September 5 issue featured 

an article on the recessed, illuminated sign 

boxes I designed and which I previously 

told you about. From California. Texas. 

Oklahoma, etc., reque.sts came in from theatres 

for information on making them. Responding 

to all was quite a task, but proved 

how well read BoxorFiCE must be! 

CHARLIE POORMAN 

Starlite Drive-In Theatre. 

Quakertown. Pa. 

Big Program Planned 

In U. S.-Mexican Pact 

NEW YORK—Two production companies, 

one American and the other Mexican, 

have joined forces to set up a permanent 

WILLIAM COATES 

coproduction firm in Mexico to be known 

as Arlington-Bueno Productions. The companies 

involved are Arlington Productions. 

Inc., headed by William D. Coates. and 

Producciones Bueno. of which Don Jose 

Luis Bueno. pioneer Mexican producer, is 

the president. 

The first picture will be "Let Me Breathe 

Thunder." based on the novel by William 

Attaway. and will go into production in 

January. The second will be a multimillion-dollar 

picture based on the life of the 

South American liberator. Simon Bolivar. 

This will be made in the Todd-AO process 

and in color at a cost of between $8,000,000 

and $10,000,000, according to Coates who 

said the cooperation of several Latin 

American countries had been assured. The 

film will be two years in the making. 

The program will be financed partially 

by a rotating fund of $5,000,000 in the foiTn 

of a loan to the Banco Nacional Cinematografico, 

a Mexican government agency 

established to provide funds for U.S.- 

Mexican coproduced films. The loan is expected 

to be made by an American film 

laboratory, not identified. It was negotiated 

by Albert Marten who also brought 

the principals together to form Arlington 

Productions. 

400-Print Saturation Dates 

Set for 'North to Alaska' 

NEW YORK — "North to Alaska," 20th- 

Fox's Thanksgiving release, will have a 

400-print saturation engagement across 

the country. C. Glenn Norris. general sales 

manager, said the print order was the biggest 

in recent company history surpassed 

only by "Journey to the Center of the 

Earth." 

Openings will be spaced between November 

10. when the picture will open at the 

Broadway Paramount, through the holiday 

eve. The saturation engagements will be 

supported by local-level television and 

radio campaigns and an extensive newspaper 

drive. 

24 BOXOFFICE November 7, 1960

OCTOBER- 1960 

JOURNEY TO 

THE LOST CITY 

NOVEMBER- 1960 

GOLIATH AND 

THE DRAGON 

IN COLORSCOPE 

JANUARY- 1961 

Cinemagic Inc. presents 

REPTILICUS 

IN 

COLOR 

starring 

Mark Forest • Broderick Crawford 

Eleonora Ruffo 

with 

Ann Smyrner • Carl Ottosen 

FEBRUARY- 1961 

KONGA 

IN COLOR 

AND SpectaMation 

starring 

Michael Gough • Margo Johns 

Jess Conrad 

COMING- 1961 

JULES VERNE'S 

MASTER OF 

THE WORLD 

IN COLOR AND DYNAMAGIC 

starring 

Vincent Price • Charles Bronson 

Henry Hull • Mary Webster 

David Frankham 

.'V^- 

>; • " --^ 

(^ 

COMING- 1961 

EDGAR ALLAN POE'S 

THE PIT AND 

THE PENDULUM 

'^•>i 

To be filmed in 

Cinemascope and Color 

COMING - 1961 

ALIBABA and the 

SEVEN WONDERS 

of the WORLD 

To be filmed in Technirama 70 

and Technicolor 

PRESENTING THE SEVEN WONDERS 

OF AMERICAN-INTERNATIONAL 

...WHO SAID THERE WAS A 

SHORTAGE OF GOOD PRODUCT?

BOXOFFICE 

BAROMETER 

This chart records the performoncc of current attractions in the opening week of their first runt in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

arc reported, ratings are odded and overages revised. Computation is in terms of percentoge in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)

' 

Against 

I 

; 

anounced 

I 

motion 

; 

of 

i 

I 

I 

Pa. Jury Exonerates 

'Immoral Mr. Teas' 

PHILADELPHIA—Edward Saietsky, 29. 

has been acquitted of charges of showing 

an obscene movie at his Abbe Art Cinema 

in West Philadelphia. A jury of seven 

women and five men returned this verdict 

Friday i28) after one of the most unusual 

trials ever conducted in Philadelphia. 

The case was heard before Judge David 

L. Ulman in quarter sessions court in city 

hall beginning Tuesday ( 25 1 . During the 

trial, court was adjourned to the screen 

room of Universal film exchange, 251 

North 13th Street, where the jury observed 

"The Immoral Mr. Teas." The film had 

been seized May 24 when county detectives 

raided Saretsky's theatre. The jury 

watched the film for 55 minutes. 

The eyes of every exhibitor in Pennsylvania 

were focused on the trial, according 

to assistant district attorney Marvin Halbert, 

who said it was the first time a jury 

had been asked to rule in a case of this 

natiu'e. The Pennsylvania supreme court 

last year ruled as unconstitutional a 1939 

law banning obscene and lewd films, declaring 

the word "obscene" was too vague. 

The statute was subsequently revised and 

a three-member board of censors established 

to rule on films. 

In the movie, Mr. Teas is a shy person 

who decides to instill 

some spice in his life 

by "mentally undressing" women he encounters 

on his job of delivering false 

teeth. The district attorney declared this 

was obscene and objected to the "suggestive 

narration." 

Schwartz obsei-ved that 14 other cities 

allowed the film to be shown on its artistic 

merit. He also pointed out that it 

ran for five weeks in Philadelphia without 

police taking action—and "without a 

single customer complaining." 

The jury deliberated until five minutes 

after midnight before returning the verdict. 

Judge Ulman told them: "I concur 

in your verdict. If I were sitting without a 

jury I would have made the same decision." 

; 

District Attorney in Drive 

'Obscene' Films 

PHILADELPHIA — District Attorney 

Victor H. Blanc, w'ho is determined to 

drive obscene films out of Philadelphia, 

plans to make frequent visits to 

picture theatres here to view films 

questionable moral content. He said that 

if he finds obscenity in any of the films 

there would be immediate arrests and 

prosecutions. 

A jury's acquittal last week of a theatre 

owner accused of exhibiting an obscene 

film was no surprise, Blanc said. The exhibitor, 

Edward Saretsky, was arrested last 

May for showing "The Immoral Mr. Teas" 

at his West Philadelphia neighborhood art 

film house. 

Periodic visits to the theatres will be 

made by Blanc and his assistants. He said 

there were only "a half dozen places to 

worry about." Blanc explained "It's a 

question of protecting the youth of the 

community. Statistics prove the rape 

charges against teenagers have gone up 

astronomically since these theatres sprang 

up." 

Blanc's new policy is a departure from 

the method formerly used by the district 

attorney's office. Heretofore he waited for 

specific complaints before taking action. 

Updating of Albany Palace Is 

Proof 

Of Fabian Faith in Downtown Area 

, 

ALBANY—The $250,000 refurbishing and 

renovation of the Palace Theatre is concrete 

proof of the faith possessed by Fabian 

Theatres top management in the future 

of the downtown area as the center of 

business and entertainment. 

"What you see here tonight," declared 

Edward L. Fabian, vice-president of Fabian 

Theatres, in a brief talk at the reopening 

of the Palace Monday night ( 28 1 

"is Fabian Theatres' contribution and 

faith in a renewed downtown, as well as 

faith in a future of greater and more exciting 

entertainment in the capital area. 

"We feel that much of downtown Albany 

will have to be changed in order to compete 

with outlying shopping centers, which 

are affecting all downtown areas today. 

"The Fabian theatre operation was 

started in 1914 by my father's father. 

This was 46 years ago. I hope the business 

will be here 46 years from now." 

The Fabian confidence in the Albany 

downtown and capital area, generally is 

based on the fact that it is a compact unit 

and the city has a great many government 

workers, and "we think the city wiU grow 

in the next few years." 

"We have got to try and work Albany 

back into the very solid operation it was 

I theatrewise ) until a decade ago," he said. 

Mayor Erastus Corning and Neal L. 

Moyland of the New York Department of 

Commerce, representing Gov. Nelson A. 

Rockefeller, commended Fabian's expression 

of faith. 

Earlier, in a lobby interview before the 

official relighting of the Palace, Fabian 

discussed the recent purchase by the Fabian 

family of the 29-store Latham Corners 

shopping center as a $6,000,000-plus 

step in Fabian Theatres' diversification 

program. 

"We remain retailers at heart," Fabian 

said. "Distributors and producers make and 

release films; exhibitors retail them." 

Fabian pointed out that the Fabian company 

has taken over a 64-lanes bowling 

operation at Mountain Side in New Jersey, 

which is being managed by Charles Golding. 

S. H. "Si" Fabian headed a group of 

Fabian Theatres executives at a cocktail 

party given at the Ten Eyck Hotel following 

the formal Palace reopening. Present, 

some with their wives, were: Jerome Becker, 

controller: Mary Becker, a vice-president: 

Bemie Meyerson, Ernie Sands, Joe 

Lefkowitz and George Trilling, buyers; 

Adrian Ettelman, Lou Golding and Elias 

Schlenger, division managers; Fred Haas, 

engineer, Phil Harling, attorney, and David 

Rosen. 

Film folk and others present: 

John Wllhelm 

Bernie Meyerson 

Herb Schwartz 

Kay Horrjngton 

Herb Gaines 

Charles Murn 

Bob Adier 

Geoff Davis 

Phil Ropp 

Art GorlorvJ 

Lou Rapp 

Beverly Bianco 

Charles Smokwitz Bob Kennedy 

Al Swett 

Poul Wallen 

Duncan Mounsey 

Sylvester Albono 

Edgar Von Olinda 

Morris Klein 

Duane LaFleche 

Joe Miller 

George Schenck 

Gene Gannott 

Jack HomJIton 

Bob Dawsey 

Helen Schreck 

iDick Norris 

Jack Kaufman 

Ruth Kessler Toch 

Joe Rosen 

Ann Marie Dyke 

Irene Econome 

Mrs. Joe Stowell 

Mayor Mack Ellis 

Mrs. Al Swott 

Now It's the Summit 

NEW YORK—The 21-story, 800-room 

hotel which Loew's Hotels, Inc., is constructing 

at 51st St. and Lexington Ave.. 

will be known as the Summit instead of 

the American East, as originally planned. 

Preston R. Tisch, president of Loew's 

Hotels, said the change of name would 

eliminate possible confusion because the 

hotel which Loew's is building on Seventh 

Ave. between 52nd and 53rd Streets will 

be known as the Americana. 

Hugh Griffith will play the star role of 

Able Seaman Alexander Smith in MGM's 

"Mutiny on the Bounty." 

MEET ON SIXTH MAN' PROMOTION— Sy Bartlett. producer of "The Sixth 

Man." director Delbert Mann and star Tony Curtis are shown at a meeting: with 

Universal Pictures executives. Left to right are Charles Simonelli, assistant to the 

president of Universal; Henry H. "Hi" Martin, \'ice-prcsidcnt and general sales 

manager; Bartlett; Curtis; Milton R. Rackmil. president of I'niversal; Mann lin 

rear) ; Americo Aboaf, vice-president of Universal International Films, foreign 

sales subsidiary, and Philip Gerard, eastern advertising and publicity director. 

BOXOFFICE November 7, 1960 

E-1

— 

— 

— 

— 

—— 

— 

The Alamo Is 

Big at Two-a-Day; 

Spartacus Also Good in 4th Wk, 

NEW YORK—"The Alamo." Manhattan's 

fourth current two-a-day picture, had 

a close-to-capaclty opening week at the 

Rivoli Theatre, where the advance .sale is 

said to be very good. "Spartacus" had a 

big fourth week at the DeMille Theatre, 

which also has a big advance sale while 

"Ben-Hur." still going strong in its 50th 

week at Loew's State, will soon go into its 

second year with anniversary celebrations 

planned. The fourth. "Sunrise at Campobello." 

is just fair in its fifth week at the 

RKO Palace and will move to the Murray 

Hill for continuous i-un after two more 

weeks. 

The only other new film, "September 

Storm." received mild newspaper reviews 

and was just average in its first week at 

the Paramount, where "North to Alaska" 

will follow November 10. Best of the other 

Broadway first runs, all holdovers, were 

"Inherit the Wind." in its third week at 

the Astor in Times Square and the east 

side Trans-Lux 85th Street, and "Midnight 

Lace." which had a fine third week at the 

Radio City, where it will stay until November 

9. "Surprise Package," in its third 

week at both the Criterion in Times Square 

and the east side Murray Hill, and "I Aim 

at the Stars," in its second week at the 

Forum, were disappointing and will be 

succeeded by new films November 10-11. 

The blockbuster among the art house 

attractions continues to be "Never on Sun- 

"the industry's first supplier 

of tlie lost word inodvertising" 

Esther L. Green 

Owner and General 

Manager 

Ronald Rosseter Manager 

Emery Toth Manager 

THEATRE 

ADVERTISERS 

GREATEST NAME IN THEATRE ADVERTISING, 

SUPPLIER OF 

window cards -heralds- calendars- 3(j 

real estate sips • photo engraving 

BOX 795 OMAHA 1. 

NEBRASKA 

mats 

day." which was even bigger in its second 

week at the Plaza than in the recordbreaking 

opening week. 

"G.I. Blues" reopened the Victoria Theatre, 

closed for refurbishing, Friday i4i. 

Art— School 

(Average Is 100) 

for Scoundrels (Cont'l), moveover, 

15th wk 105 

Astor Inherit tlie Wind (UA), 3rd wk 145 

Baronet— It Hoppcncd in Brood Doylight (Cont'l), 

5fh wk 115 

Beekman Confess, Dr. Cordo (President). ...... 1 JO 

Bleecker Street Another Sky (Morrison), 2nd wk. 115 

Capitol Hell to Eternity ( AA), 3rd wk 1 20 

Criterion Surprise Pockoge (Col), 3rd wk 120 

DeMille Sportocus (tj-l), 4th wk, of two-o-doy . . 1 90 

Embossy 46th St.— Blitzkrieg (Confl) 110 

5th Avenue The World of Apu (Harrison), 

4th wk 150 

55th Street— Heoven on Eorth (JB), 3rd wk 135 

Fine Arts Hiroshimo, Mon Amour (Zenith), 

24th wk 120 

Forum I Aim of the Stors (Col), 2nd wk 110 

Guild I'm All Right, Jock (Col), 27fh wk 135 

Little Carnegie Corry On, Nurse (Governor), 

8 th wk 130 

Loew's State Ben-Hur (MGM), 50th wk. of 

two-o-doy 1 75 

Murroy Hill Surprise Pockoge (Col), 3rd wk. ...110 

Normondie The Royol Bollef (Lopert), 4th wk. . . 1 20 

Palace Sunrise of Compobello (WB), 

5th wk. of two-a-day 135 

Paramount September Storm (20th-Fox) 125 

Pans' Picnic on the Gross (Kingsley), 3rd wk. ..140 

PIgzo— Never on Sunday (Lopert), 2nd wk. .... .210 

Radio City Music Hall Midnight Loce (U-t), 

plus stage show, 3rd wk 1 50 

Rivoli The Alomo (UA), 1st wk. of two-a-day. . . t 75 

68th St, The 39 Steps (20th-Fox), 3rd wk 110 

Sutton The Entertainer (Cont'l), 5rh wk 130 

Trans-Lux 52nd St. Let's Make Love (20th-Fox), 

8th wk 120 

Trans-Lux 85th St. Inherit the Wind (UA), 

3rd wk 150 

Victoria—Closed G.I. Blues (Pora), opened Nov. 4 

Worner The Crowning Experience (Moral 

Rearmament), 2nd wk 130 

Holdovers, Reissues Take 

Edge Off Buffalo Scores 

BUFFALO—Things were a bit quiet at 

the first-run houses here, what with holdovers 

and so forth. "The Dark at the Top 

of the Stairs" held up to normal business 

in its second week. "The Magnificent 

. . . 

Seven" was just average in the Buffalo. 

Buffalo The Mognificent Seven (UA), 9 doys . . . 1 00 

Center The Dork at the Top of the Stairs (WB), 

2nd wk 100 

Century Desire in the Dust (20th-Fox) 80 

Cinemo Jungle Cot (BV), 3rd wk 95 

Lofoyette On the Waterfront (Col); 

The Wild One (Col), reissues 80 

Poromount Girl of the Night (WB), 2nd wk. 

Teck Ben-Hur (MGM), 8rh month 

95 

115 

'Song' Meets With Approval 

At Ma-yfair in Baltimore 

BALTIMOR E—Fom- new attractions 

were included in the week's film fare at 

first-run theatres. Of the quartet. "Song 

Without End" was best at the boxoffice. 

"The Mountain Road" was average and "I 

Aim at the Stars" was not quite up to 

expected grosses. "Next to No Time" was 

about average at the art house. "Under Ten 

Flags " did well as an art theatre holdover. 

Aurora Psycho (Poro), 15th wk 95 

Century Mogdoleno (Magna), 2nd wk 90 

Chorles Under Ten Flags (Para), 2nd wk 115 

Cmemo The Gold Rush (Lopert), 2nd wk 90 

Five West There's Always a Price Tog (SR), 

4th wk 90 

Hippodrome The Dark of the Top of the Stairs 

(WB), 3rd wk 100 

Little Next to No Time (Showcorp.) 1 00 

Moyfoir Song Without End (Col) 135 

New— I Aim at the Stars (Col) 90 

Ployhouse Up the Creek (Dominant), 3rd wk. . . 90 

Stonton The Mountain Rood (Col) 110 

Town Ben-Hur (MGM), 32nd wk 130 

make 

Eleven-year-old Patricia Kory will 

her motion picture debut in AA's "Dondi 

Goes Native in Brooklyn." 

HONORED ON BROADWAY— Eugene 

Picker, president of Loew's Theatres, 

Inc., and Robert W. Dowling, 

president of City Investment Co., 

shared honors as recipients of gold 

medal awards given by the Broadway 

Ass'n. The awards were presented "for 

the greatest achievement for the advancement 

of Broadway" at the 49th 

annual members' luncheon of the association 

at the Hotel Astor. Left to 

right: James W. Edwards, president of 

the Broadway Ass'n; Picker, Dowling, 

and Malcohn Wilson, lieutenant governor 

of the State of New York. 

'Come Dance With Me' Set 

In Two Versions in N.Y. 

NEW YORK—"Come Dance With Me," 

Brigitte Bardot's Eastman Color film being 

distributed in the U. S. by Kingsley International, 

will open at two New York 

first runs November 7. 

The picture, which costars Henri Vidal 

and Dawn Addams, will open in its original 

French version at the Baronet Theatre 

on the east side and at the Embassy Theatre 

on Broadway in an English-dubbed 

version. 

'Suzie Wong' Date Set 

NEW YORK—"The World of Suzie 

Wong," Ray Stark's production for Paramount 

release, starring William Holden 

and Nancy Kwan. will have its world premiere 

at Radio City Hall November 10 as 

the theatre's Thanksgiving attraction. 

New Import-Export Firm 

NEW YORK—Intercinema Corp. has 

been formed here as an import-export firm 

dealing in motion picture equipment. 

Principals plan a global trip early next 

year to buy equipment for distribution in 

the western hemisphere. 

'Sword' on Loew Circuit 

NEW YORK—Valiant's "Sword and the 

Dragon" will have a saturation opening in 

the 26 theatres of the Loew's circuit in 

the Metropolitan area, starting November 

16. 

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E-2 BOXOFFICE November 7, 1960

I 

Distributors May Help Fight 

Daylight Saving Measures 

NEW YORK—Because daylight saving 

time cuts into the drive-in business and. 

to some extent, the conventional theatre 

business, the film companies have shown 

an inclination to lend a hand in combatting 

it in states which now do not operate 

on the system, according to Theatre Owners 

of America. 

Citizens of Oregon and Colorado tomorrow 

1 8) will vote on the adoption of daylight 

saving. TOA members in both states 

have been active in campaigns to defeat 

the proposals. DST bills may be introduced 

In Texas when that state's legislature convenes 

this year and. according to TOA. 

similar measm'es may be introduced in 

other states. 

Ben Kaufman Joins Valiant 

As Director of Publicity 

NEW YORK—Ben Kaufman has been 

appointed director of publicity for Valiant 

Films Corp. by Fred Schwartz, president, 

and Sig Shore, president of Vitalite Film 

Corp. which owns the domestic rights to 

the films distributed by Valiant. 

Kaufman has resigned from the New 

York office of the Hollywood Reporter to 

assume his new post. He formerly was with 

Metro-Goldwyn-Mayer, United Artists and 

Universal and at one time was managing 

editor of Television Magazine and New 

York correspondent for Television Digest. 

Appointment of Kaufman was said to be 

part of a general expansion of Valiant- 

Vitalite activities. 

Trans-Lux Dividends 

NEW YORK—An annual dividend of 30 

cents per share plus an extra five per cent 

stock dividend was declared by the board 

of directors of Trans-Lux Corp. The dividend 

is in the same amount as that paid 

last year and is payable December 16 to 

stockholders of record on November 21. 

The stock dividend is payable on January 

17 to stockholders of record on December 

16. 

Columbia's 'Let No Man' 

To 2 New York Houses 

NEW YORK—Columbia's "Let No Man 

Write My Epitaph," starring Shelley 

Winters, Burl Ives, James Darren, Jean 

Seberg and Ricardo Montalban, will have 

a dual first-run opening at the Foi-um 

Theatre in Times Square and the east side 

Trans-Lux 52nd Street November 10. 

Other first-run pictures playing at two 

theatres in Manhattan are "Inherit the 

Wind," United Artists release, now in its 

third week at the Astor Theatre in Times 

Square and the east side Trans-Lux 85th 

Street, and "Surprise Package," a Columbia 

release in its third week at the Criterion 

on Broadway and the east side Murray 

Hill Theatre. 

James Biondo Dies 

NEW YORK—James Biondo, publicist 

with the 20th Centui-y-Pox International 

Corp., died in the Brooklyn Veteran's Hospital 

Wednesday (2) after a protracted 

illness. 

Super 130 Is Opened 

At Edgewater Park 

EDGEWATER PARK, N. J.—The new 

Super 130. 1.000-car de luxe drive-in built 

by Melvin J. Fox, the Philadelphia theatre 

operator and promoter, was opened last 

week by Budco Theatres. Claude Schlanger 

heads Budco, which operates a string of 

theatres. 

The Super 130, built at a cost of $500,000 

has a brilliant white, all-steel screen; 

high 

fidelity speakers, Centui-y projectors, alltile 

restrooms and motorized ferris wheel 

and merry-go-round in the free kiddy 

playground. 

Equipped with electric in-car heaters, 

the Super 130 will open the year around 

at 6:30, with the show starting at 7 p.m. 

Bridge tolls of 25 cents each will be paid 

for patrons attending from across the river 

in Pennsylvania. 

Melvin Fox owns a dozen drive-ins in 

the Philadelphia area. He is con.sti-ucting 

a half-million dollar indoor theatre in 

Levittown. just ten miles north from the 

Super 130, on Route 130. 

General Drive-In Pays 

BOSTON—The board of directors of 

General Drive-In Corp. has declared a 

quarterly dividend of 12'/2 cents, payable 

November 25 to shareholders of record November 

5, according to Philip Smith, president. 

The company, which was formerly 

Mid-West Drive-In Theatres, Inc., last 

paid a 12 '/a cent quarterly dividend August 

22. 

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BOXOFHCE :: November 7, 1960 E-3

BROADWAY 

PJiCH LEVY, boxofflce treasurer of the 

Radio City Music Hnll, Is boasting of 

his first Krandson. born to his dauRhter. 

Mrs. Robert Roth at Royal Hospital in 

the Bronx October 31. The baby, named 

Michael Lawrence, is Levy's fourth grandchlld 

and the second to be born within 

eight days. Sharon Beth Levy having been 

born October 22. 

* ' ' 

Toby Solomon. 

daughter of Robert Solomon, manager of 

Loews Paradise Theatre In the Bronx, 

became the bride of Stan Cohen, advertising 

executive. Sunday i6i. Marcia Ann 

Jaffe. daughter of Leo Jaffe. first vicepresident 

and treasurer of Columbia Pictures, 

and Mrs. Jaffe. was married to 

Eugene Margoluis. a stockbroker with 

Abraham & Co.. at Temple Israel in 

Maniaroneck Sunday i6i. The couple will 

honeymoon in Puerto Rico. 

@> 

Morris Lefko. in charge of MGM'.s "Ben- 

Hur" sales, went to Pittsburgh for meetings 

with Lou Marx, central division branch 

* 

manager. Wednesday-Thursday i2-3). * * 

Ben Schwalb. Allied Artists producer, returned 

to Hollywood w'hile Jonas Rosenfield 

jr.. Columbia executive in charge of 

advertising, publicity and exploitation got 

back to the home office from the coast 

Monday i31' and Eugene Picker and John 

Murphy. Loew's Theatres executives, are 

back from a business trip to Miami. 

• 

Edward Schreiber's production of "Mad- 

Dog Coll" wound up a month of filming at 

the Biltmore Studios on East 4th Street 

Thursday i3>. * * • 

The first 100 patrons 

attending the Friday (4) opening perform- 

PROJEmO 

Som 

THE 

IN-A-CAR SPEAKER 

f^^ 

SEE AND HEAR WHY 

the leading circuits and independent 

drive-in theatres use PS speakers. 

Special sample price (1 only) — Hammered 

metallic grey with straight cord $5.00—witti 

Koiled Kord S5.75. 

Write or wire for full details and prices. 

Projected Sound 

Martufacturer & Supplier 

PLAINFIELD, INDIANA TE 9-4111 

E-4 

ance of "G.I. Blues" at the Victoria Theatre 

received a free copy of the RCA-Victor 

soundtrack album of the Elvis Presley songs 

from the film. 

n< 

That tom cat which Paramount was 

seeking for a role in "Breakfast at 

Tiffany's" has been selected, winning out 

over quite a brood of contestants. The 

feline's name is Putney, a four-year-old. 

thug-faced animal owned by a HoUis, N.Y.. 

couple. Putney was born in Putney. Vt.. and 

it is reported that he meows with a slight 

New England accent. 

* * ' William E. 

Huston has joined Transfilm-Caravcl, Inc., 

as vice-president in charge of TV commercial 

sales. He formerly was director of 

international sales at Filmways. Inc. * ' * 

Joe Alterman. administrative secretary of 

Theatre Owners of America, will be heading 

for Las Vegas soon to attend the three-day 

International Convention Planning exposition 

at which he will be a guest speaker. 

The event will be a convention for convention 

planners. * * * Columbia Pictures will 

have two floats in the 34th annual Macy's 

Thanksgiving Day parade—one heralding 

"The 3 Worlds of Gulliver" and the other 

ballyhooing "Pepe." Jo Morrow will grace 

the "Gulliver" float and Shirley Jones will 

adorn the one for "Pepe." 

Louis Lober. vice-president in charge of 

foreign operations for United Artists, left 

for the Middle East and Europe Wednesday 

( 2 * * * 

) . Carroll Baker flew to Japan 

to begin work on "Bridge to the Sun" in 

Kyoto and establish liaison with Japanese 

representatives of United Artists, which 

will release "Something Wild," her recently 

completed picture, there. John Mills, 

star of Disney's "Swiss Family Robinson," 

his daughter Hayley, who starred in Disney's 

"PoHyanna." and his authoress-wife. 

Mary Hayley Bell, returned to London after 

several months in the U. S. Also Europebound 

were Pierre Boule. author of "The 

Bridge on the River Kwai." and Henri 

Dormond, Cinerama executive. 

9 

Returning from Europe were: George 

Weltner. Paramount vice-president in 

charge of world sales, who made his annual 

survey of business conditions in the United 

Kingdom and Continental Europe; Alfred 

Hitchcock, who made a European tour in 

behalf of his "Psycho," and Lester Welch, 

MGM producer, who arrived on the American 

Tuesday Hi. * • * Ray Stark, producer 

of "The World of Suzie Wong" for 

Paramount, returned from England via 

BOAC Wednesday (2» in time for the picture's 

Radio City Music Hall opening and 

Jack Hawkins, star of MGM's "Ben-Hur" 

and many British films: was on the same 

plane. Cyd Charisse, foi-mer MGM star, got 

back from Europe Tuesday 1 1 1 while William 

Reich, vice-president in charge of 

foreign sales for American-International, 

returned from Europe Monday (31). 

RCA SERV!CE COMPANY 

A Division of Radio Corporation of America 

153 E. 24th Street 

New York 10, New York LExington 2-0928 

Six Industry Leaders 

Get AMPA Awards 

NEW YORK—The importance of the advertising 

and publicity personnel of the industry 

to the success of a picture and to 

Milton R. Rackmil, center, president 

of Universal Pictures receives an AMPA 

Achievement Award on behalf of his 

company from AMPA president Bob 

Montgomery, left. Maurice A. Bergman, 

emcee of the luncheon at which 

the award was presented is at the right. 

the industry itself was stressed Wednesday 

(2i at the first annual awards luncheon 

of the Associated Motion Picture Advertisers 

in the Piccadilly Hotel. Recipients 

were Milton Rackmil, president of Universal; 

Adolph Zukor, board chairman and 

a founder of Paramount Pictures; S. H. 

Fabian, president of Stanley Warner; Gordon 

White, director of the Advertising Code 

Administration of the Motion Picture Ass'n; 

Joseph Levine, president of Embassy Pictures, 

and Joseph R. Vogel, president of 

MGM. 

Robert Mochrie, vice-president and 

general sales manager, accepted the scroll 

for Vogel who was in California. White's 

award was accepted by Taylor Mills, information 

director of the MPAA. White 

was vacationing in 

South Carolina. 

Zukor was introduced by Arthur Mayer 

who described Zukor as the industry's elder 

statesman who was by no means "elderly." 

Zukor hailed the advertising-publicity 

people as the spice of the industry and 

said that without them the business would 

go stale. He said he regarded the industry's 

future as just as bright as it ever was. 

In accepting his scroll, Rackmil said the 

importance of the promotion people had 

increased because of the great competition 

that had sprung up for the amusement 

dollar. 

Levine, who was hailed for his showmanship, 

lauded the distributors for their 

courage and vision in supporting his ventures. 

Fabian said he represented the exhibitors 

who are a part of the American Congress 

of Exhibitors. He urged concentration on 

every picture so that the maximum returns 

could be obtained and also stressed the 

need for more pictures. 

Mochrie said the industry was not diminishing 

in importance, as had been contended 

by some critics, but was undergoing 

changes with which the advertising people 

must go along. 

Mills pointed out the tremendous responsibilities 

that were on the shoulders 

of Gordon White and praised him for his 

courage and decisions. 

BOXOFFICE November 7, 1960

" 

Panama-Frank Plans 

Two More UA Films 

NEW YORK—Noimaii Panama and 

Melvin Prank, the pioducer-director-vvriteiteam 

whose "The Facts of Life" will be 

United Artists' Christmas release, will make 

their next two films abroad in line with 

their "expansion into the field of international 

production," they told the tradepress 

Tuesday 

1 1 ) . Except for a second unit and 

a few British studio scenes for "Knock on 

Wood" made for Paramount in 1954, all 

Panama-Prank pictures to date have been 

made in Hollywood. 

First of their two projects, both for UA 

release, will be "Road to Hong Kong," reuniting 

Bing Crosby and Bob Hope in another 

"Road" feature, which will start in 

June 1961, with exteriors to be shot in 

Hong Kong and interiors in London. The 

producers are negotiating for Sophia Loren 

for the feminine lead and they may use 

Dorothy Lamour, costarred in all the 

previous Crosby-Hope "Road" pictures, in 

a guest spot. 

This will be followed by another original 

comedy, "Five Pieces of Maria," which will 

be filmed in Rome and the south of France 

late in 1961 with six major stars. Discussions 

have been held with Dean Martin 

and Jack Lemmon for two of these stars. 

Prank said. 

Both producers believe that comedy 

features are on their way back, as witness 

"The Apartment," "Operation Petticoat," 

"Pillow Talk," "Some Like It Hot," and 

other great laugh hits of the past few seasons. 

Even the comedy themes are becoming 

more adult, such as the trade union 

situation in the British "I'm All Right, 

Jack," Prank stated. In the producers' 

opinion, comedy features will come into 

their own in future Academy Awards, 

which have been given to dramatic pictures 

and performances heretofore. 

Future Panama-Frank productions will 

include "13 Sinners," an episode picture to 

be filmed in various countries, and "The 

Spanish Boarder," a possible Bob Hope- 

Lucille Ball follow-up, both of which are 

not yet committed to United Artists release. 

United Artists has already set some 250 

key city bookings for "The Facts of Life" 

at Christmas time, according to Roger H. 

Lewis, vice-president in charge of advertising, 

publicity and exploitation, who outlined 

the over-all merchandising pattern 

for the Bob Hope-Lucille Ball staning 

film. 

Left to right: Norman Panama, 

Melvin Frank and Roger H. Lewis. 

^

. . . The 

. . The 

during 

PITTSBURGH 

J^C.M this wtt'k retired Ralph Plelow, 

inamiKer here for upwards of a 

decade. John J. Maloiiey. who had been 

Ralph Pirlon- Max Shabason 

. 

with this company here for upwards of 

four decades, was retired several months 

ago. Max Shabason. long with the local 

branch who in recent years has been assistant 

manager, was called into the New 

York home office and it was generally 

believed he would be named Pittsburgh 

manager silent movie era is 

the theme for the 33rd annual banquet of 

Variety Tent 1 honoring Lou Hanna November 

27 . . . Madge Stout has given the 

Robinson Grand Theatre, Clarksburg, 

W. Va., a housecleaning and modernization 

only Halloweener w-e ran into on 

Filmrow was Lou Stuler. Fayette and 

Greene County theatre owner, who wore a 

false nose glasses-eyebrow attachment. 

. . . 

Rocco "Roxy" Serrao has closed his Ford 

City Drive-In and on November 11 he will 

reopen the Roxy Theatre For more 

than a quarter of a century Saturday night 

has been Jamboree Night at Wheeling's 

Virginia Theatre, with the show nationally 

broadcast. First one show was featured, 

but for many years two complete shows 

have been presented to the stage. Last 

Saturday a Harvest Home Festival Jamboree 

was a special attraction with three 

shows staged, at 7:30 and 10 p.m. and at 

12 midnight. 

. . . 

. . . Oldtimers 

Leslie Kirkland, Blairsville projectionist, 

was drawn as a juror in Indiana County 

Liberty Theatre, East Liberty, is being 

newly decorated and recarpeted . . . Americo 

"Ric" Ranaldi, who joined Associated 

Theatres as a parttime repairman, now is 

maintenance representative 

say the downtown J. P. Harris Theatre has 

never been as beautiful as it is now. About 

S12,000 w-as expended in new furniture 

and carpeting for the large lounge area. 

The women's restroom has new wall materials 

and decorations. The wife of Ernest 

Stern, Associated president, selected the 

materials and furnishings. 

Gregory Crawford, projectionist at the 

Clifton Theatre, Huntingdon, was set to 

reopen the long closed Shapiro Theatre at 

Six Mile Run In Bedford County, November 

Joe Fecheck, manager of the 

11 . . . Brownsville Drive-In, won his spurs and 

the name of "Cowboy Joe" foUowinK an 

Invasion by a small herd of cattle last 

Sunday night at the ozonor. The gal at the 

ticket office called him from the concession 

building for help. Joe went down 

and herded the cows off the drive-in property. 

Within minutes he received a second 

call from the ticket office lovely stating 

that the cows were back and eating the 

decorative hedge near the boxoffice. Cowboy 

Joe swung into action, staged his 

roundup and returned the cows to their 

adjoining field. Soon thereafter a woman 

her car screamed when a 

patron sitting in 

cow looked into the car's window, and 

Cowboy Joe Fecheck rounded up the critters 

a third time. 

The former Strand Theatre, Bridgeville, 

now the Teenland Ballroom, with regular 

Saturday night dances, started a new series 

of "Over 21" dances on Sundays . . . 

The young couple on bicycles en route 

"North to Alaska" passed through this 

city. The trailer on this 20th-Fox-John 

Wayne picture lookes like oldtimes, excellent, 

reminds one of "Boom Town" in 

Sid Pink, former city theatre 

color . . . 

manager, returned from Europe where he 

produced his 1960 cinema . . . Ernest Stern 

was back at his office in the Associated 

Theatres building and was busy as could 

be. He and Mrs. Stern enjoyed a fiveweek 

vacation in Europe. 

. . 

Robert John of the Alpine Theatre, 

Kingwood, W. Va., became father of a son, 

named Robert Lee jr. . . . Bruce Vandergrift 

returned to managerial duties at the 

Lee Theatre, Fairmont, W. Va., after an 

absence of several months whUe he worked 

for the United Fund. The Lee operators 

are Dr. Carter and Joe Harr . Joe Carunchia 

closed the Blackshere Park Drive- 

In near Mannington, W. Va., and he has 

reopened the indoor Mannington Theatre. 

George Stern, Allied president here, was 

at the National Allied convention in 

Chicago as are his cousin Ernest Stern 

and the latter's wife . . . Ralph lannuzzi, 

WB district manager, spent the week here 

with Jack Kalmenson, Bill Lange and Joe 

McCormick of the branch sales office. 

Len Lechner and H. Riede are exploiting 

many of their pictures at the Regent Theatre, 

Erie, which they reopened several 

months ago. House has been newly painted, 

decorated and renovated . . . The Grand 

Theatre. Moundsville, W. Va., has been reopened 

1 29^ by Walter Kepple. He used to 

work for Bob Munn at the latter's Strand 

Theatre, Moundsville. 

Plant Trees at Drive-In 

WILKINSBURG. PA.—The deluxe Ardmore 

Drive-In, an Associated unit, will be 

especially beautiful next spring and summer. 

Three hundred maple trees have been 

planted on the highway area of the property. 

BUFFALO 

The Buffalo Evening News came out 

editorially 

the other day in support of 

the live theatre season at Basil's Lafayette 

Theatre, declaring: "The future of legitimate 

theatre in Buffalo is very much at 

stake as the nonprofit Broadway Theatre 

League prepares to begin its second season 

at the Lafayette Theatre. The league was 

organized last year to bring top plays and 

musicals to Buffalo. The circuit with which 

Buffalo is associated now comprises 80 

cities throughout the U.S. Despite the general 

growth of league cities and the excellence 

of a series of Broadway hits that 

includes two Pulitzer Prize productions 

i"J.B." and "Piorello!">, Buffalo has lagged 

badly in subscriptions and may be dropped 

from the circuit next season unless patronage 

improves. This apathetic showing is 

especially hard to understand in view of 

the popularity of summer theatre here and 

the frequency with which Buffalonians 

visit shows in other cities." 

Said Jerry Evarts in his column in the 

Courier-Express the other morning, "Motion 

picture publicity men are a diplomatic 

lot. Anxious to avoid vexing anyone during 

the political campaign. Col. Bill Shirley, 

publicity for United Artists' 'The Magnificent 

Seven,' wears three buttons on his 

jacket lapel. They read: 'Nixon for President,' 

'Kennedy for President' and 'Shirley 

for President.' The movie tub-thumper explained 

the last one was custom made in 

1940, when he was active in the Willkie 

campaign." Incidentally, "The Magnificent 

Seven," opened at Shea's Buffalo. 

Earl Hubbard sr., who has been director 

of advertising and publicity for the Century 

and Teck theatres the Cine- 

i 

rama policy! and who has been free lancing 

many moons, is now a publicity representative 

for Universal International Pictures, 

working out of the Buffalo exchange 

and covering Buffalo, Rochester and Syracuse. 

He assisted General Manager George 

H. Mackenna on the advance promotion 

for "Midnight Lace," which opened 

Wednesday i2) at Basil's Lafayette. 

Three of Bing Crosby's sons appeared on 

the stage of the Town Casino and attracted 

overflow business. The three sons rise 

quickly to their father's defense in all 

things. For instance, explained Lindsay 

while the two other brothers nodded in 

agreement: "Those loud sport shirts he 

wears are easily explained. He's color 

blind!" 

James J. Hayes put on an invitational 

preview of "Carry On, Nurse," in the 

Cinema Theatre Saturday evening, October 

29. Said the invitation: "If you want to 

spend an hour and a half

. . Mickey 

. . The 

. . Dina 

PHILADELPHIA 

lyjaurice Dovberg, manager of the Band 

Box Theatre at Germantown avenue 

and Armat street, was released from the 

Einstein Medical Center after a week of 

treatment for injuries suffered when he 

was beaten over the head by two holdup 

men at the theatre. They took $500. He 

identified one of the men at the Haines 

Street police station. 

Melvin J. Fox opened his new super 130 

Drive-In in Edgewater Park. N. J., after 

David O. Atkinson, 

a week's postponement . . . 

pioneer exhibitor in the Eastona 

Phillipsburg area, retired after selling his 

last theatre, the Philmont at Phillipsburg. 

He has been in the business 54 years . . . 

The site of the former SW Keystone Theatre 

at 11th and Lehigh avenue was sold 

to the city for $75,000. It will be improved 

for a public parking lot. A group of merchants 

in the area will offer free parking 

to their customers. 

. 

The motion picture rights to Tennessee 

Williams' new stage play, "Period of Adjustment." 

now at the Walnut 

has been purchased by MGM . 

Theatre, 

. Lucille 

Ball is 

. 

appearing in person in a new musical 

stage play, "Wildcat," at William Goldman's 

Ei-lander Theatre . . . Louis Blaustein, 

71, longtime employe of National 

Screen Service, died Shaughnessy 

played a week's engagement at Orsatti's 

night club, then flew back to Hollywood 

to start work on "The Arnold Rothstein 

Story" . . . Barney Sackett played a 

three-week run of the silent Charlie Chaplin 

film, "Modern Times," at his Wayne 

Avenue Playhouse, Germantown. 

Mert Shapiro, operator of the Arcadia 

Theatre, 16th and Chestnut streets, gave 

a dinner party at the Black Angus restaurant 

for local theatrical newspaper columnists 

and broadcasters to promote the 

opening of "Midnight Lace." Stella Stevens 

flew in from Hollywood to act as hostess 

at the shindig . . . The Tuesday series of 

Opera films at the Ardmore (Pa.) Theatre 

and the Yorktown, Elkins Park, have 

been extended for four- more weeks through 

November. 

The Rhinehart Associates have acquired 

the Classic Theatre, Lehighton, Pa., from 

the A. M. Ellis circuit . . . South Philadelphia's 

James Darren was in town to 

help plug "Let No Man Write My Epitaph," 

booked for the SW Stanton, starting 

Thanksgiving Day . . . Foreign opera films 

are being shown every Thursday at the 

Warner Theatre, Reading. 

Anna Maria Alberghetti, who costars 

with Jerry Lewis in Paramount's "Cinder- 

Fella," is now playing Palumbo's Theatre 

Restaurant in South Philadelphia . . . 

Claude Rains was in town to receive the 

first covenant award from Old York Lodge 

RCA SERVICE COMPANY 

A Dirision of Radio Corporation of Amarica 

210-12 North 12th Street 

Philadelphia, Pa. Locust 3-7568 

BOXOFnCE November 7. 1960 

of B'nai B'rith . . . South Philadelphia's 

Frankie Avalon was back in town publicizing 

"The Alamo," in which he has a 

featured role. John Wayne, who cast and 

produced "The Alamo," has signed Avalon 

for three more pictures with his Batjac 

Productions . Atlantic City Apollo 

circuit's Ventnor Theatre, Ventnor, N. J., 

which generally closes for the winter 

months, is remaining open this year with a 

weekend policy. 

Martha Scott is appearing in a new stage 

play, "The 49th Cousin," at the New 

Locust Theatre . Merrill paid a visit 

to town as part of a three-city tour (Boston, 

Washington and Philadelphia), which 

cities will hold openings of MGM's "Butterfield 

8," starring Elizabeth Taylor and 

in which Dina Merrill has a featured role. 

She went through the usual publicity 

buOd-up, being interviewed on the local 

radio stations and meeting the press. 

The Variety Tent 13 has elected Lester 

Wurtele. Columbia Pictures, chief barker; 

Sam Alesker, Berlo Vending, first assistant 

chief; Norman Silverman, exhibitor, second 

assistant; J. Ellis Shipman, Stanley 

Warner, property master, and Charles Zagrans, 

independent distributor, doughguy. 

Israel's First Drive-In 

Planned by Ernie Stem 

PITTSBURGH—Ernest Stern, president 

of Stern-Associated Theatres, announced 

tentative plans for the opening of Israel's 

first drive-in theatre. A recent visitor there 

while on a five-week vacation with Mrs. 

Stern, the local theatre executive found no 

outdoor theatres in the country and became 

convinced an auto theatre was feasible. 

He selected a site at Tel Aviv and 

formed a company to plan and construct 

Israel's first drive-in theatre. 

Associated Theatres has leased the 

Washington (Pa.) Theatre, dark several 

years, and awaits state approval of a 

program for remodeling it and reopening 

it in time for Christmas under the new 

name of the Penn. The house formerly was 

operated by Stanley Warner and Basle 

Theatres. 

TV Stars at Pioneers 

NEW YORK—Alan King and Jonathan 

Winters, TV and nightclub stars, will entertain 

at the Motion Picture Pioneers dinner 

at the Waldorf-Astoria Hotel November 21 

honoring Joseph E. Levine as Pioneer of the 

Year, according to S. H. Fabian, president 

of the Pioneers. Both performers will be introduced 

by George Jessel, toastmaster for 

the affair. 

Lease Reading Theatre 

READING, PA. — James Maurer and 

Donald Cavallo have leased the Park Theatre 

here and will present bui-lesque shows 

on Fridays and motion pictures the other 

six days of the week. 

The role of Tom Fowler, the brilliant, 

witty criminal lawyer in AA's "The Big 

Bankroll," will be played by Keenan 

Wynn. 

20th-Fox Merchandising 

Package for 'Esther' 

NEW YORK—The 20th Century-Fox 

"public merchandising package," used on 

such 20th pictures as "Journey to the 

Center of the Earth," "The Lost World." 

"From the Ten-ace" and "North to Alaska," 

will next be offered to exhibitors with 

each sales contract for "Esther and the 

King," the company's holiday release, according 

to Charles Einfeld, vice-president. 

Twentieth Century-Fox selected "Esther" 

as an attraction geared for exploitation 

values to fully utilize the plans for the 

"package," which highlights a national 

beauty contest, currently in full swing with 

the largest theatre chains and independents 

taking part. Each local theatre manager 

will stage his own contest with the 

help of 20th's regional advertising-publicity 

managers. A panel of local judges will 

be selected and area winners will compete 

for regional selection. 

Contest rules and exhibitors' instioiction 

manuals have been mailed to over 15,000 

exhibitors and the contest runs from four 

weeks in advance of each playdate until 

the closing Feb. 1, 1961. In addition, the 

company has prepared three separate sets 

of TV trailers and three sets of radio spots. 

Palace in Charleroi, Pa. 

Showing Film Since '05 

CHARLEROI, PA.—The Palace Theatre 

on McKean avenue, one of the first theatres 

in the country to exhibit motion 

pictures, is continuing on full schedule 

under the ownership-management of 

Fannie Keaser, who was cashier when the 

450-seat house opened 55 years ago. 

The Palace was built and opened in 1905 

by a brother of Mrs. Keaser. Later her late 

husband acquired the house. Thus she has 

been active at the Palace most of the years 

of its existence, sometimes with the assistance 

of her son Robert. It is the oldest 

theatre in Washington County, and carries 

on with no special advertising or exploitation. 

WAHOO is 

the 

ideal boxoffice attraction 

to increase business on your 

"off-nights". 

Write today for complete 

details. 

Be sure to give seating 

or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Oakton St. Skokio. [Minors 

E.7

AIP Acquires 3 Films 

For Foreign Release 

NEW YORK—American International 

Pictures for the first time has acquired 

three features exclusively for foreign distribution. 

accordlnR to James H. Nicholson, 

president. American Int'l Export Corp., 

AIP's foreign subsidiary, had previously 

handled only product produced or acquired 

for U.S. release. 

Due to coproduction deals in England 

and Italy, some product distributed by the 

company in the U.S. is not available on a 

worldwide basis, thus necessitating the 

acquisition of additional product to "keep 

our recently-established worldwide distribution 

busy." William G. Reich, vice-president 

in charge of foreign distribution, said. 

Reich commented that American distributing 

companies throughout the world are 

the strongest and that foreign producers 

prefer, and are anxious, to utilize the American 

systems for their own product. Many 

Italian and French pictures are being 

handled in those countries by major American 

distributors. Reich said. 

Nicholson and Reich have just returned 

from Europe where, along with Samuel Z. 

Arkoff. executive vice-president, they acquired 

three features. "The Matador." starring 

Vittorio Gassman. for distribution in 

Latin America and the Far East; "Some 

Like It Cold." an Italian comedy for distribution 

in South America, and "Revolt 

of the Barbarian." a Jack Palance starring 

film, for distribution in South America 

and the Far East. The latter film was 

recently shown on NBC-TV in America as 

"Rivak. the Barbarian" but will not be 

shown in U.S. theatres. American International 

is currently negotiating with 

Roger Gorman's Filmgroup to handle the 

foreign distribution of its U.S. releases. 

Nicholson said. 

John Wayne Back to U.S. 

Afler London Opening 

NEW YORK—John Wayne, producerdirector 

and star of "The Alamo," returned 

from London Monday (31 1, following 

the postponement of his Paramount 

picture. "Hatari," which was to be filmed 

in Africa, until December. As a result, 

Wayne will take care of some unfinished 

business in Los Angeles and will resume 

his tour for "The Alamo" in Stockholm, 

Paris and Rome late in November. 

Accompanying Wayne back to the U. S. 

were Mrs. Wayne and Russell Birdwell, 

who had also attended the royal gala premiere 

of "The Alamo" in London October 

27. 

Retitle Columbia Film 

NEW YORK— "The Warrior Empress" 

has been set as the final release title for 

the Documento Films production for Columbia 

release originally filmed as "Sappho. 

Venus of Lesbos." Kerwin Mathews and 

Tina Louise are starred in the Cinema- 

Scope film, which was made in Italy by 

Gianni Hecht Lucari. 

One of the two leading feminine leads 

in Paramount's "Two Rode Together," will 

be played by Linda Cristal. 

VOGEL HONORED IN PARIS — 

Joseph R. Vogel, left, receives the 

great medal and Diploma of Honor of 

the City of Paris from Mayor of Paris 

Julian Tardicu. The event took place 

on Vogel's recent trip to Paris for the 

premiere there of "Ben-Hur." In the 

background are Charlton Heston, star 

of the film; Benjamin Melniker, MGM 

vice-president; Jean Le Due, president 

de la Societe Nouvelle des Establissements 

Gaumont, and Charles 

Boyer, actor. 

Frozen Funds No Longer 

Problem for U.S. Films 

WASHINGTON—U.S. motion picture 

producers no longer are having difficulty 

in transferring into dollars their earnings 

on motion picture exports and virtually 

all foreign countries have removed restrictions 

which limited transfer of earnings to 

this country. This comment was made by 

John Trevelyan, secretary of the British 

Board of Censors, at a press luncheon given 

this week in his honor by Eric Johnston, 

president of the Motion Picture Ass'n of 

America. 

In addition, tax advantages, cheap labor 

and, in many countries, freedom from 

difficulties with labor, have been factors 

in improving the situation of the U.S. producer 

abroad, he said. 

On the matter of censorship, Trevelyan 

said that in the case of "your reputable 

producers," only one picture viewed by the 

British censors in recent months was found 

sufficiently offensive to British tastes to 

be banned completely, "The Wild Ones." 

Kamern Resigns MGM Post 

In Italy; Rosmarin In 

NEW YORK—Lee Kamern has resigned 

as managing director of MGM in Italy and 

has been replaced by Charles Rosmarin 

who will take over on January 1, the effective 

date of Kamern's resignation. 

Rosmarin formerly was Continental 

manager of RKO Radio. He has been with 

'U' Preferred Dividend 

NEW YORK—A quarterly dividend of 

$1.0625 per share on the 4'ij per cent 

cumulative prefen-ed stock of Universal 

i 

Pictures was declared Tuesday li by the 

board of directors. The dividends will be 

payable December 1 to stockholders of 

record November 15. 

MPEA Mulls West African 

Development Company 

NEW YORK—A West African 

MGM since 1945 and at one time was 

manager of the Astor Theatre on Broadway. 

development 

com|)any which would develop new 

theatres, provide direct distribution of 

American films in the area and promote 

and protect the general interests of American 

films in the new nations has been proposed 

by the Motion Picture Export Ass'n. 

The MPEA has authorized the appointment 

of a committee to consider the establishment 

of such a company, following a 

recommendation of Eric Johnston, president, 

who made a personal survey of the 

market earlier this year. 

The project would encompass all West 

African countries from Senegal to Angola, 

representing a population of more than 

100,000,000. However, there are only 240 

theatres and the returns to U.S. distributors 

are less than $500,000 a year. 

The development company would be 

organized under the Webb-Pomerenc Act 

and participated in by those MPEA companies 

that wished to join. It would be 

separate from the MPEA, but Johnston 

would serve as its top executive. 

Functions of the company would be the 

sales and distribution of the films of the 

participating companies, development of 

modern exhibition outlets, establishment 

of a program of promotion and government 

relations and the development of production 

and coproduction opportunities if the 

demand justified it. 

The committee, which has not yet been 

named, was authorized to work out details 

and financing of the organization. 

Johnston Urges Better 

Use of the Mass Media 

MILWAUKEE—Eric Johnston urged educators 

to help students understand that 

there is educational value to be found in 

the mass media, so that they will be able 

to distinguish it from what is meretricious 

and of little value. He made this declaration 

in an address before the Wisconsin 

Education Ass'n Friday ( 4 ) . Teachers must 

help students develop good standards of 

judgment and keener sense of appreciation 

of quality, he said. 

In this work, educators will find the 

mass media, including motion pictures, to 

be willing allies and helpful cooperators. 

"Educators," he added, "have no difficulty 

teaching the student to discriminate 

among the classics, among works 50 of 100 

or 200 years old, to deal with and evaluate 

authors whose tombstones have even been 

lost to antiquity." he declared. The same, 

he said, should be done for current works 

in films, television and other media. 

John Burns in Top MGM-TV 

Sales Post; Shupert Quits 

NEW YORK—George Shupert has resigned 

as vice-president of MGM-TV due 

to differing opinions on policy, following 

in the wake of major changes in the 

MGM-TV staff. 

John B. Burns, director of national sales 

for the company, has been named to the 

newly created post of general sales manager. 

He will supervise all of the MGM-TV 

sales divisions. Bums joined the company 

early last year, after serving as vice-president 

and director of national sales for 

ABC Films. Inc. 

*E-8 BOXOFFICE November 7, 1960

I 

; 

Argap, 

j 

to produce motion pictures, has 

been formed by Patti Page and her mana- 

Jack Rael, as a subsidiai-y of 

Page-Rael Enterprises, which controls Miss 

activities in television, personal apand 

the recording field. 

j 

ger-partner 

i 

, 

Page's 

; 

pearances 

' 

picture 

I 

RKO 

; Rosenberg 

' 

"North 

, 

property 

j 

( 

premiere 

• Council 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.. Ivan Spear, Western Manager 

j 

Helen Ainsworth Has 

Part in Creative Corp. 

HOLLYWOOD — Creative 

Productions 

International has been formed by Helen 

Ainsworth. in association with Richard 

Morley and Don Boutyette, for the purpose 

of producing feature motion pictures, 

television programs and commercial films. 

The company also will operate in the field 

of personal management and the development 

of new talent. 

Miss Ainsworth has been credited with a 

part in developing the motion picture careers 

of such stars as Marilyn Monroe, 

Rhonda Fleming, Carol Channing, Howard 

Keel and Guy Madison. During 1956 she 

produced four feature pictures for Columbia 

Pictures. 

Morley recently has been engaged in 

producing feature films and television 

series in Europe, and was one of the founders 

of the Alliance of TV Producers, Inc. 

Boutyette has been a motion picture publicist 

for 17 years 

; 

and currently operates 

. his own public relations office. 

* * • 

Robert Mitchum's company and United 

Artists have signed an exclusive threedeal, 

marking the first multiplepicture 

contract for the actor since his 

contract six years ago. Frank P. 

will produce all three films. 

From Rome" is slated as the first 

to get under way March 15 in 

Italy. Mitchum will star in the color film 

based on the Helen Maclnnes book. 

Vogel and Siegel Confer 

On Upcoming Releases 

HOLLYWOOD—Joseph R. Vogel, president 

of MGM, conferred here for a week 

with studio head Sol C. Siegel on the big 

schedule of productions in final preparation 

at the studio— "Mutiny on the Bounty," 

"Ada," "Lady L" and "How the West 

Was Won," plus plans for the first anniversary 

celebration of "Ben-Hur" and the 

of "Cimarron" in Oklahoma City 

December 1. 

Vogel, accompanied by Robert O'Brien, 

vice-president and treasurer, and George 

Shupert, vice-president in charge of MGM- 

TV, also looked at important pictures 

completed. 


Pioneer Dr. Tom Peters 

To Hollywood Museum 

HOLLYWOOD—Dr. Thomas Kimmwood 

Peters, early day motion picture pioneer 

who has been visiting here, has been 

signed by the Hollywood Museum Associates 

as a consultant for the Hollywood 

Motion Picture & Television Museum. 

Peters began work in the American motion 

picture field in 1908, starting with 

films earlier in Paris with Pathe Freres. 

He established a winter studio for the 

Biograph Co. in 1908, in which D. W. 

Griffith directed Mary Pickford and Henry 

B. Walthall in "Romance of San Gabriel." 

He also was associated with Selig, Thomas 

H. Ince, 101-Bison and Hale's Tours and 

has a collection of motion picture memorabilia 

considered among the largest in 

the country. In the last 25 years, he has 

been teaching in Georgia. 

'Strange Mind' Ahead 

On $125,000 Budget 

HOLLYWOOD—Jack Eisenbach is preparing 

to produce "The Strange Mind," 

and has signed Italian actress Silvana 

Pampanini and Mexican actor Gonzales 

Gonzales for starring roles. The picture 

will roll next week on location in Mexico, 

shooting from, a Frank Barron screenplay 

on a budget of $125,000. It will be filmed 

both in English and Spanish in Eastman 

Color. No release has been set so far. 

* * * 

"Geronimo" will be filmed in the 

spring under the Gramercy banner by 

Jules Levy, Arthur Gardner and Arnold 

Levy. United Artists is financing and releasing. 

Chuck Connors, star of Gramercy's 

Rifleman TV series, stars, with Laven 

directing. 

Role to Peggy Cass 

HOLLYWOOD—Peggy Cass, Broadway 

actress, has been inked for a top role in 

20th-Fox's "All Hands on Deck," which 

Oscar Brodney will produce and Norman 

Taurog helm. This is the second film assignment 

for Peggy, who previously recreated 

her Broadway role in Warner 

Bros.' filmization of "Auntie Mame." Pat 

Boone. Dennis O'Keefe, Buddy Hackett 

and Barbara Eden star in "Deck." 

To Reissue 'Ruby Gentry' 

LOS ANGELES— "Ruby Genti-y." 

David 

Selznick's 1952 production starring Jennifer 

Jones, Charlton Heston and Karl 

Maiden, originally distributed by 20th-Fox, 

will be reissued by Selznick. 

SCTOA Asks to Aid 

COMPO Dues Drive 

LOS ANGELES—The Southern California 

Theatre Owners Ass'n has sent out 

letters to its members to support COMPO 

of Motion Picture Organizations). 

"We have been advised that after a 

lapse of 18 months, COMPO has commenced 

its 'annual' dues drive from exhibitors," 

the letters read. "COMPO's program 

now includes the fight against extension of 

the federal minimum wage and hour law; 

state censorship campaigns; and the development 

of area promotion plans, in 

addition to COMPO's other activities." 

The letter explains that this has resulted 

in an expansion of the COMPO 

staff, increased expenditures and a heavy 

drain on its treasui-y. 

A schedule of yearly dues is listed as 

follows: Four-wall theatres—up to 500 

seats, $7.50; up to 700 seats, $11.25; up to 

1,000 seats, $18.75; up to 2,500 seats, 

$37.50; over 2,500 seats. $75.00. Drive-in 

theatres—up to 300-car capacity, $7.50; up 

to 500 cars, $11.25; up to 600 cars, $18.75: 

over 600 cars, $37.50. 

The letters are signed by Richard C. 

Carnegie, distributor chairman; Harry C. 

Arthur jr., exhibitor chairman: M. Spencer 

Leve, exhibitor chairman: and Sherrill C. 

Corwin, exhibitor chairman. 

AIP Buys Site on Sunset 

For Building New Home 

HOLLYWOOD—American 

International 

Pictures is purchasing property on Sunset 

boulevard as the location for new offices 

after expiration of its lease on buildings 

at the Skelton studio. 

It is understood that construction activity 

at Skelton on facilities for Red-EO 

tape plus the growth of AIP's staff are 

causes for the move. 

AIP will construct its own building on 

the new site after the first of the year. 

'Lady for a Day' Remake 

To Star Bette Davis 

HOLLYWOOD—Bette Davis reportedly 

has been set by Frank Capra to star opposite 

Glenn Ford in "Pocket Full of Miracles," 

which Capra 's Franton Productions 

and Ford's Newton Productions will make 

for release by United Artists. The screenplay 

has been completed by Hal Kantor. 

The film will be a remake of "Lady for 

a Day," which Capra made 25 years ago for 

Columbia Pictures. 

W-1

Edmund Grainger Advises Exhibitors 

To Produce the Pictures They Need 

By DALE OLSON 

HOLLYWOOD— Cries of "more product" 

have been heard with increasing frequency 

and loudness in the past years, but few 

have been the magi of production who have 

gone to the trouble to raise any particularly 

forthright or thought-provoking ideas 

aimed toward solving the problem. Thus, 

it Is of more than little Interest to note 

a suggestion made by producer Edmund 

Grainger, who strongly told Boxoffice 

that, "the only way for exhibitors to get 

the product they want is for them to get 

into the field of motion picture financing." 

COMPLETING 'CIMARRON' 

At lunch in the commissary of Metro- 

Goldwyn-Mayer. where he is in the finishing 

throes of the biggest film production 

of his substantial career, a $5,500,000 film- 

Ization of Edna Perber's all-time bestseller, 

"Cimarron." Grainger said that filmmakers 

today are being more careful in 

making pictures than ever before. They no 

longer take chances on small "bread-andbutter" 

films that once formed bulk product, 

preferring to concentrate all their 

time, effort and, particularly, money, on 

single vehicles that show more promise of 

profitable returns, he stated. "Business today 

Is big pictures and exploitation pictures—pictures 

wîth a handle," the producer 

asserted. This is w'hy, he feels, the 

exhibitors' money has to come in, if they 

still want quality product. Along these 

lines, he pointed to the plans recently announced 

by Loew's. Inc.. ACE and Pathe, 

which he called the most exciting of theli* 

type to come along in years. 

TOP-ECHELON PRODUCER 

One of the top echelon producers at 

MGM studios. Grainger's success with 

such high-powered films as "Sands of Iwo 

Jima" and. most recently, "Home From 

the Hill." 

whereof he speaks. In nearly every instance, 

his properties have been designed 

indicates he knows pretty much 

to appeal to mass audiences. This is what 

he believes every producer should aim 

for. "Any picture with great general appeal 

is the picture to make today," he says, 

vociferously stating, "The public is through 

with preachmaking and psychological 

problems." For this reason, he believes 

"Cimarron" will be his biggest hit to date. 

He describes it as an exciting, dramatic 

emotional story with every element that 

audiences have asked for in the past. Maria 

Schell, Glenn Ford, Anne Baxter. Mercedes 

McCambridge. Arthur O'Connell and 

Russ Tamblyn top the marquee-heavy 

cast, while production assets include direction 

by Anthony Mann, filming in 

Metrocolor and CinemaScope and a score 

by Academy-Award winner Franz Waxman. 

Additionally, the magnitude of the 

production is exemplified by the signing 

of the entire famed Roger Wagner Chorale 

to sing the title song, which Waxman 

wrote with lyricist Paul Francis Webster. 

While "Cimarron" is a remake. Grainger 

scoffs at the attitude that remakes are an 

anathema. "A good property never dies." 

he said, pointing out that the first version 

of this work was made more than 30 

years ago and now has three generations 

W-2 

Maria Schell and Edmund Grainger 

study an interesting point in the 

script while on the set for filming of 

"Cimarron." 

of new audiences from which to draw. The 

perspective has been updated, technical 

improvements are beyond compare and 

the entire storyline is so much more interwoven 

that it is really a completely different 

picture. For example, the land rush 

scenes, the highlight of the film, alone 

took three and one-half weeks to shoot and 

are an integral part of the story, while in 

the old version this episode was an afterthought 

and throvi'n in without any relationship 

to the central theme. And, since 

MGM owns the old property outright, 

there is no chance of its appearing on 

television or being rereleased, again insuring 

sole exposure for the Grainger epic. 

After a giant premiere on December 1 

in Oklahoma, the crowning event of a twoday 

"Cimarron" celebration set by Gov. 

Edmondson, it opens in ten key-city roadshow 

engagements during the Christmas 

holidays. Grainger will precede it by touring 

these areas, meeting with exhibitors 

and engaging in local promotional activities, 

between the first week of December 

and Christmas. This is another integral 

part of producing pictures these days, he 

feels, noting the importance of preselling 

for the success of a film. 

Following wrap-up of "Cimarron," 

Grainger will start work on two new properties. 

"Chautauqua." an early-day entertainment 

story, and Rona Jaffe's "Away 

From Home." He expects to have playwright 

William Inge working on the script 

of the former, but doesn't yet know which 

will go before the cameras first. Both will 

be MGM projects. 

Igo Kantor to Arlington 

As General Manager 

HOLLYWOOD—Igo Kantor has been 

appointed executive vice-president and 

general manager of Arlington Productions 

Corp. President William D. Coates said 

Kantor, along with his executive duties, 

will be associate producer of "Cause of 

Death." Arlington's first 

production which 

is slated to roll November 28 in New York. 

Kantor resigned recently as music and 

editorial supervisor for Screen Gems and 

its subsidiary, Primrose Productions. 

David Swift Signs Contract 

With Columbia Pictures 

HOLLYWOOD—David Swift has been 

dotted to a five-year contract by Columbia 

Pictures which will have him writing, producing 

and directing a multiple number of 

films for release by that studio under the 

banner of David Swift Productions. 

Swift's initial independent production 

for the Gowcr lot will bo "The Image 

Makers," which he will write, direct and 

produce, based on the novel by Bernard V. 

Dryer. 

Swift, who wrote and helmed "Pollyanna" 

for Walt Disney, is currently piloting 

"Petticoats and Bluejeans" for Disney 

from his own screenplay. 

Kirk Douglas to Market 

'Living Screen' Process 

HOLLYWOOD— "The Living Screen," a 

new motion picture process, has been announced 

for formation by KU'k Douglas. 

He has formed a new company to develop 

and merchandise the process, partnered in 

the venture with William Read Woodfield 

and Charles B. Bloch. 

Douglas says that successful demonstrations 

of the pilot model have already been 

held for a number of key industi-y executives, 

though another six months of technical 

research remains before large-scale 

public screenings. 

Arthur Kennedy Will Star 

In 'Claudelle Inglish' 

HOLLYWOOD—Jack L. Warner revealed 

that Arthur Kennedy has been set 

for the starring role in "Claudelle Inglish," 

Warner Bros.' forthcoming film based on 

Erskine Caldwell's new novel, slated to go 

before the cameras in the near future with 

Leonard Freeman producing and Gordon 

Douglas directing. 

Kennedy will play a deeply sympathetic 

role of a Georgia sharecropper and the 

father of Claudelle Inglish. The title part 

is yet to be cast. 

Pension Plan Increases 

Benefits to $95 a Month 

HOLLYWOOD—Effective December 1, 

the Motion Picture Industry Pension Plan 

retirement benefits will be increased from 

$75 to $95 a month, George Flaherty, 

lATSE representative and pension plan 

board chairman, announced. The $20 increase 

will apply to those now receiving 

pension payments as well as to those who 

retire on or after that date, he said. There 

will be about 800 retirees under the plan 

by December 1. 

WB Role to Connie Stevens 

HOLLYWOOD—Connie Stevens will star 

opposite Troy Donahue in "Susan Slade," 

screen adaptation of Doris Hume's dramatic 

novel which will be made by Warner 

Bros. Delmer Daves, who penned the 

script, will produce and direct the fUm. 

Gary Cooper to Narrate 

HELENA. MONT.—Plans are being made 

for the filming of an hour long show 

featuring Montana history. Montana's 

Gary Cooper, film star, will narrate the 

show. 


Three Independents Up 

For SAG Board; 21 Total 

HOLLYWOOD—Three independent candidates 

have filed for election to the board 

of directors of the Screen Actors Guild; 

18 were nominated by the guild's nominating 

committee for the 18 positions open, 

thus making 21 vying for the 18 offices. 

George Chandler, incumbent president 

MNTO 

of SAG. is unopposed for another oneyear 

teiTn: also unopposed are the following 

nonincumbents: Dana Andrews, nominated 

for first vice-president; James 

Garner, second vice-president; John Litel, 

Uiird vice-president; Ann Doran. recording 

secretary; Frank Faylen, treasurer. 

Nominated by the committee for positions 

on the board are Warner Anderson, 

Chick Chandler, Ann B. Davis, Eduard 

Franz, James Gonzales, Charlton Heston, 

Robert Keith, Louise Laureau, Jock Mahoney 

Ricardo Montalban, Gilbert Perkins, 

Barry Sullivan, Marshall Thompson, 

for thi-ee-year terms; Roger Smith, two 

years, and Rosemary DeCamp, Buddy Ebsen. 

Pauline Myers, Jane Powell, one-year 

terms. 

Independent petitions included Michael 

Jeffers and Michael Lally, three-year 

terms, and Glenn Taylor, one year. 

tions, treating with addresses devoted to 

Results of the election will be announced possible ways to stimulate theatre business; 

society sections, reporting on the 

at the guild's general membership meeting 

on November 21. 

social activities of conventioneers' wives; 

banner lines on inside section; art breaks; 

columnists' comments; even editorials. In 

20th-Fox Film to Include 

short, the TOA convention rated newspaper 

TV Paradise Sequence 

recognition far in excess of that which 

was indicated by its comparative size and 

HOLLYWOOD—In a unique if momentary 

"marriage," 

importance to the overall national economic 

scene. 

the two media of movies 

and television will merge for one day this 

month At first blush, 

at 20th-Fox when 

one might 

the film production 

of "The Right 

assume that 

Los Angeles' 

Approach," 

proximity to the 

starring 

production 

Frankie Vaughan, center 

Juliet Prowse and Martha 

Hyer, will move to the set of the Ad- 

was responsible. And, perhaps, to 

a small extent it was. But the principal 

ventures in Paradise television reason is 

series, starring 

Gardner McKay, to include its ac- 

and efficient execution. It came about 

attributable to careful planning 

tion into a sequence of the movie. 

thisaway: 

The production schedules of the two are Al Floersheimer of Gotham, director of 

being coordinated for a day of joint filmtag 

to be helmed by film director David of the Angels to plot the press relations 

public relations for TOA, came to the City 

Butler, and then again will go their separate 

ways. 

he undertook was to contact Spence Leve, 

for the convention. One of the first things 

vice-president in charge of theatre operation 

for National Theatres 

A 

& Television 

Bobby Darin Song 

Inc., to request the loan of a good man to 

HOLLYWOOD—Bobby Darin, the rage plant the lay press. The man selected for 

of the current singing field, has completed the job was Pete Latsis, always-effective 

words and music for a song which has member of NT&T's publicity department. 

been purchased by U-I for the singer From that point forward, Floersheimer and 

to introduce in "Come September," the Latsis worked together, the former servicing 

the trades, the latter the lay press. The 

film in which he stars along with Rock 

Hudson, Gina Lollobrigida, Sandra Dee results, as briefly outlined above, were remarkable. 

TOA owes a debt of gratitude 

and Walter Slezak. 

for a fine job exceptionally well done to 

Messrs. Floersheimer. Leve and Latsis. 

Pass an Endurance Reward But. more importantly, their accomplishment 

strikingly illustrates the possibility 

GREAT PALLS, MONT.—An endurance 

reward was offered to all patrons who of acquainting the general public with 

could sit through four thrill features at the some of the problems currently confronting 

theatremen and it should be embraced 

Civic Center Theatre here this week. The 

reward was a pass to a forthcoming show and emulated by exhibitors at all levels. 

for each winner. 

Only one small fly was cast into the 

On Mendes France Dinner Group 

otherwise smooth ointment that covered 

HOLLYWOOD — Sam Briskin. Steve the above-mentioned TOA convention. 

Broidy, Eddie Cantor. Victor Carter, Samuel 

G. Engel, Albert Hackett, Robert Lewin, real estate tycoon and promoter par ex- 

Robert L. Lippert, theatre owner, producer, 

Barry Mirkin and Edward Small have been cellence, never one to eschew a headline, 

appointed to the committee formed by the stood still for an interview by a local tradepaper 

in which he lampooned TOA, the 

[Associates of Brandeis University for the 

dinner honoring Pierre Mendes France on lack of showmanship displayed by many 

November 16 at the Beverly Hilton Hotel. of its members and the current com- 

BOXOFTICE November 7, 1960 

industry annals has passed the recent 

Los Angeles convention of the 

Theatre Owners of America. Those 

who attended and those who observed the 

annual conclave are unanimous in declaring 

it the most impressive, most effective 

and most informative in the organization's 

history. Despite which there was one facet 

of the yearly gathering that was accorded 

but passing recognition, namely, the surprising 

and unprecedented amount of coverage 

that was bestowed on the assembly 

by the general press of the Southland. All 

preceding meetings of TOA were generously 

reported by the motion picture tradepress, 

but never before have the huddles 

commanded so much space in lay gazettes. 

Such space was to be found in virtually 

every department of the newsapers. There 

were yarns on page one; the financial sec- 

plaints anent a product shortage. Lippert 

was a former member of TOA for a long 

time but withdrew therefrom last year. 

No one will gainsay his inalienable right 

to think what he wishes about the showmen's 

organization, its members and its 

policy. But subject to some question is the 

good taste of page-one airing of his views 

at a time when TOA was in conTention 

assembled right in his own front yard. 

It was hardly a demonstration of that 

good ol' Southland hospitality. 

Jack Harris came to Hollywood to produce 

feature motion pictures for the theatrical 

screen following a distinguished 

career in other branches of the motion 

picture industry—distribution and exhibition 

included. He has been remarkably 

successful in his filmmaking ventures and, 

being the good showman that he is, his 

undertakings have been widely and generously 

publicized. 

Now. comes announcement that he is 

playing footsies with the living room idiot 

boxes and will produce a pilot for a proposed 

series of one-hour television programs. 

They quickly learn to undertake carrying 

water on both hips, once they come to 

Cinemania. 

Hollywoodians — most especially those 

railbirds who make a living (this is a living?) 

reporting activities on the film front 

—were probably happy to see David Susskind 

return to his native habitat, New 

York. Susskind, television impressario and 

chronic critic of the film capital, its denizens 

and its modus operandi, was slumming 

in the motion picture homeland while 

he produced "Raisin in the Sun," a forthcoming 

Columbia release. AMiile here, he 

televised his "Open End" programs. For 

one of them, he assembled an impressive 

panel of top echelon producers, directors 

and WTiters. Comprising two others— and 

both of them carried on far into the night 

—were six of Hollj'ivood's top reporters. 

Then, after it was hoped the smoke had 

cleared away, came a handout from Sanford 

Abrahams' Allied Artists adjectiveagitators 

informing that: "Producer-director 

.•\lbert Zugsmith . . . sent the following 

open letter to producer David Susskind. 

who sharply criticized Hollywood and 

the motion picture industry on his 'Open 

End' television programs." 

Space limitation precludes the possibility 

of reproducing Zugsmith's letter. Quite 

probably Sunny Sandy will be happy to 

furnish a copy to anyone interested. .Anyway 

it 

much attention from the press, either trade 

or general. 

was broadcast too late to command 

But it brought into renewed focus the 

fact that all these panel discussions, "open 

letters," etc. were, in the final analysis 

just so nuch more grist to Susskind's mill 

—so the only conclusion that can be drawn 

from the overall silly mess is that the New- 

Yorker outsmarted Hollywood again. 

W-3

— 

, 

'Alamo' Is Huge 320 

At Carthay in LA 

LOS ANGELES—Hard ticket entries 

head the grosses locally In a generally declining 

business picture. "The Alamo" 

came In with a whopping 320 per cent for 

a short week. "Spartacus " held a handsome 

270. while the closest follower was 

the arty "Man In a Cocked Hat" which 

drew 125. 

(Averoge Is 100) 

Beverly—Sunrise ol Compobctlo rwB), 5th wk. .. 75 

Beverly Canon-— Hiroshima, Mon Amour (Zenith) 

12m *k 85 

Corthoy—The Alamo U A) 320 

Chirvesc—The Dork at the Top of the Stain 

(WB), 5fh «k 60 

Egyption—Ben-Hur (MGM). 49tK wk 225 

Fine Arts—Mon in a Cocked Hot 

'Showcorporation) 125 

Four Stor, State, Pix and eight drive-ins— Duel 

in the Sun (Favorite); The Bold ond the Brave 

(Fovoritc). reissues 75 

Fox Wilshire, Ins, Los Angeles, Loyolo ond eight 

drive-ins— Desire in the Dust (20th-Fox); Kiss 

Them for Me (20tti-Fox) 85 

Hawoii, Warrens, Wiltern ond eight drive-ins 

Surprise Package (Col); Vorious seconds 100 

Hillstreet—I Aim at the Stars (Col); Man on a 

String (Col), 2nd wk 50 

Hollywood—Studs Lonigon lUA); Not As a 

Stranger (UA), reissue, 2nd wk 75 

Hollywood Poromount—Gigi (MGM), reissue, 3rd 

wk.. Don't Go Neor the Woter (MGM), reissue, 

2rxJ wk 50 

Musrc Holl—School tor Scoundrels (Corit'l), 2nd 

^*k 125 

Orpheum and six drive-ins—House on Haunted 

Hill ;AA); Macabre (AA), reissues 75 

Pontages—Spartacus (U-l), 2nd wk 270 

Vogabond— Ikiru (Brondon), 2nd wk 100 

Worner Beverly—Song Without End (Col), 5th 

"•^ 100 

"Girl' Is Healthy 150 

As Denver Opener 

DENVER—First -run theatre business 

here failed to show any definite pattern. 

except that holdovers lost a good deal of 

ground and that sex still is popular, the 

latter point proved by the good marks 

' 

earned by "Magdalena at the Towne and 

"Girl of the Night" at the Paramount. 

Aloddin— Mirocle of Fatimo (WB), reissue ..., 1 00 

Motion Picture 

Service co. 

125 HYDE • SAN FRANCISCO 2, CALIF. . GERRY KARSKI, PRES. 



909 North Orange Drive 

Hollptrood 38, Calif. OLddeld 4-0880 

Centre—Song Without End (Col) 100 

Donhom—Ben-Hur (MGM), 29fh •iiV. 250 

(Denver—Ten Who Oorod (BV); The Half Pint 

(Sterling World), 2nd wk 90 

Esquire— Carry On, Nurse (Governor), 24th wk...l25 

Orpheum— All the Fine Young Connibols (MGM); 

The Lovcmokcr (Trons-Lux) 75 

Poromount—GIrl ot the Night (WB); The Night 

Fighters (UA) 150 

Towne—Mogdolcno (Shclton-5R) 180 

Vcgue— I'm All Right, Jock (Col), 4th wk 80 

'Magnificent 7' Leads 

Market St. Openers 

SAN FRANCISCO—Business was off 

with a below average reading in most 

downtown houses. "The Magnificent 

Seven" opened at the United Artists, with 

a strong 175 per cent. "Girl of the Night" 

at the Paramount registered 125 per cent 

in a good opening week. 

Fox—September Storm (20th-Fox) 100 

Golden Goto— College Confidentiol (U-l) 50 

Orpheum—Cinerama Holiday iCineromo), 2nd wk. . 135 

Poromount—Girl ot the Night (WB) 125 

Stage Door— Song Without End (Col), 3rd"wk...300 

St- Francis— Surprise Package (Col), 2nd wk 90 

United Artists—The Magnificent Seven (UA). .175 

Vogue—The Savage Eye ;Trans-Lux-Kingsley), 

8th wk 150 

Wortield—Key Witness (MGM) 105 

Leads New 

"Magnificent 7' 

Portland Film Offerings 

PORTL.AND— "The Magnificent Seven" 

got off to a good 150 per cent start here, 

ahead of "Song Without End." which scored 

a healthy 125. "Ben-Hur" reports were still 

glowing from the Music Box. 

Broadway— High Time (20th-Fox); Dream Wife 

(20th-Foxl, reissue 100 

Fox—Song Without End (Col) 125 

Music Box—Ben-Hur (MGM), 41st wk 250 

Orpheum—The Magnificent Seven (UA); Walking 

Torget (UA) 150 

Paramount— Dial M for Murder (WB); Strangers 

on o Troin (WB), reissues 100 

November Dates for 'Esther' 

LOS ANGELES—Twentieth Centui-y-Pox 

has booked "Esther and the King" for an 

exclusive engagement at the Vogue Theatre 

here November 23, to be expanded into 

multiple release during the Christmas 

holidays. The Joan Collins-Richard Egan 

starrer will also play a benefit performance 

November 22 for the Gateway Hospital 

building fund. The hospital hopes to raise 

$50,000 to $60,000 from seats going at $100 

each. 

Get Leads in 

Mirisch Film 

HOLLYWOOD—George Hamilton and 

Jean Willes have been signed to leading 

roles in Mirisch Pictures' "By Love Possessed" 

for United Artists release. Filming 

begins November 21. 

Contract to Jay Sommers 

HOLLYWOOD—Jay Sommers has been 

signed by 20th-Fox to a long-term exclusive 

contract as a writer with "Hummingbird 

Hill" as his first assignment for Sam 

Engel. 

Blond actress Joy Harmon has been given 

an important role in Columbia's "Mad- 

Dog CoU." 

Statewide Theatres 

Formed by Fred Stein 

LOS ANGELES—Fred Stein has confirmed 

the formation of Statewide Theatres 

Circuit. Inc., which is the company that 

acquired the 12 theatres involved in the 

recent sale by ElectroVision to Stein. 

Officers of Statewide are Stein, president; 

Ezra E. Stern, vice-president and general 

counselor: Miriam Stein, vice-president, 

and Robert Stein, secretary and treasurer. 

James Janopoulous, formerly with NTA 

booking department, joined the Stein organization 

where he will aid film buyer 

Keith McCallum. Also due to join the new 

organization are Tom Page, recently associated 

with Electro'Vision, and Jules 

Landsfield, district manager of Electro- 

Vision. 

Stein announed Ric Ricord will be in 

charge of the new purchasing department, 

retaining supervision of the Capri and 

other San Diego theatres: Harry Wallace 

takes charge of the advertising and exploitation 

department for the entire circuit, 

plus supervising the Paramount, 

Hollywood and Beverly. Beverly Hills, and 

ten other theatres: Landsfield will supervise 

San Bernardino. Covina, Glendora, 

Monrovia and all of the theatres in the 

Inglewood area including the Baldwin, one 

of the company's flagships. 

It was emphasized that Fred Stein Enterprises 

will continue to operate all of 

the theatres in the present circuit plus the 

Statewide acquisition. 

Ten employes are leaving ElectroVision 

as a result of the recent sale of 12 theatres 

to Stein. Four of the group, Tom Page, 

controller: Jules Landsfield, district manager, 

and Dorothy Livingston and Neil 

Aberill of the booking department, are 

switching to Statewide. 

Maitland, Spiegel to Make 

Semidocumentary Series 

HOLLYWOOD—Urbana Productions has 

been formed by Jules Maitland and Ed 

Spiegel to make a series of semidocumentaiT 

features— "Benson City 1300," "The 

Monster" and "Little Man Prom New 

York," all slated to roll before mid-1961. 

The pair, who earlier teamed to film 

"Justice and Caryl Chessman," will coscript, 

with Maitland producing and 

Spiegel directing the projects which will be 

lensed "realistically" and on low budgets. 

No release has been set for the features. 

Will Score 'Fanny' 

HOLLYWOOD—Morris Stoloff will write 

the musical score for Joshua Logan's production 

of "Fanny" for Warner Bros., 

filming of which was recently completed 

in Marseille and Paris. 

Paramount's "Walk Like a Dragon" 

might be termed the first Chinese western. 

JonnACvic 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

meant 

MAXIMUM LIGHT 

iwen\Y Distributed 

in California— B. F. Shearer Compony, Los Angeles— Republic 3-1145 

B. F. Sheerer Comnonv. Son FronrJsco— Undcrhill 1-1816 

in Woshington— B. F. Sheerer Company, Seottle— MAin 3-8247 

in Oregon— B. F. Sheerer Company, Portland—Capitol 8-7543 

in Colorodo— Denver Shipping & Inspection Bureou, Denver—Acomo 

2-5616 

W-4 BOXOFFICE November 7, 1960

— 

Dick Klein Acquires 

Longmont, Colo., Fox 

LONGMONT, COLO.—The Pox Theatre 

here was taken over Tuesday 1 1 ) by Dick 

Klein, longtime theatre operator from 

Rapid City, S. D., who recently acquired 

the theatre on a lease-purchase agreement 

from Fox Intel-mountain Theatres, which 

operated the theatre many years. 

Klein plans to change the name of the 

Fox and is asking patrons for suggestions. 

He said he intends to retain the services 

of as many of the regular personnel as 

possible. A single feature program policy, 

rounded out with special cartoons and outstanding 

short subjects, has been inaugurated 

by Klein. 

Klein's theatre career started in Deadwood, 

S. D., when he was first employed as 

a poster boy in 1924. Later he went to New 

York City were he worked for Paramount 

Pictui'e Distributing Corp. until 1934, following 

which he operated theatres for the 

Black Hills Amusement Co. in Belle 

Pourche, Chadron. Neb., and Rapid City. 

He was district manager for the company 

from 1938 until 1944: city manager in 

Rapid City from 1944 until 1945, assistant 

general manager 1945 until 1947, and general 

manager from then until the present 

time. 

He is a past president of the Chadron 

and Rapid City Rotai-y Clubs, and served 

on the board of directors of the Chamber 

of Commerce in both those cities. Klein 

also served two terms on the city commission 

at Chadron, and is a former chainnan 

of March of Dimes, Salvation Army and 

United Fund drives. 

He holds membership in Rapid City 

Lodge No. 25 AF&AM, the Shrine Club and 

Shrine Chanters, and sei-ved as vestryman 

and junior warden of the Episcopal 

Church there. 

Klein's wife, Jeannette, and daughter 

Dana, who is in the fifth grade in Rapid 

City, plan to join him here as soon as suitable 

housing can be found. 

Gala 'Pepe' Debut Held 

At Centre in Denver 

DENVER—"Pepe," the GS International-Posa 

Films production, was unveiled by 

George Sidney and Sam Briskin before a 

capacity audience at the Centre Theatre. 

The film is being released by Columbia. 

A reception was held following showing 

of picture at the Hilton Hotel, where Sidney 

received two honors. Colorado Attorney 

General Duke Dunbar bestowed the 

state's top honors on hometown citizen 

Sidney, the State of Colorado seal and a 

Denver dollar. Both were in honor of the 

producer-director's cinematic accomplishments. 

Attending the gala preview and reception, 

in addition to Briskin, Sidney and 

his wife and business associate Lillian 

Bums, were Moe Rathman, Arthur Kramer, 

Jonas Rosenfield, Jack Fier, John C. 

Flinn and Norman Jackter. 

Plans for preview and reception had 

been set up by Bob Goodfried, Columbia 

studio publicity manager, and Bob Selig. 

president of the Intermountain Theatres. 

The role of Maori chief in MGM's 

"Spinster" will be played by Juano Hernandez. 

73-Theotre UCT Honors Mike Naify 

And Sons in 3 5 -Year Celebration 

Michael A. Naify, center, founder, operates the 73-theatre United California 

Theatres circuit with the help of his sons Marshall, president, at left, and Robert 

A., right, vice-president and general manager. 

SAN FRANCISCO—Thirty-five years of 

entertainment leadership in northern 

California and western Nevada were celebrated 

from October 23 to 29 by United 

California Theatres. 

Board chairman Michael A. Naify, who 

founded the circuit, and his two sons, 

Marshall, now president, and Robert A., 

vice-president and general manager, were 

honored with special events and a great 

variety of screen entertainment throughout 

the week-long anniversary party, 

which also paid tribute to the life work of 

Mike Naify, who built the big circuit with 

other western leaders of the motion picture 

industi-y. 

These sturdy pioneers of the early 1920s 

already had left their mark in individually 

owned theatre projects. They planned, 

built and merged their collective efforts 

throughout the industry's best years. These 

theatres, dedicated first to the silent movies 

and then the motion pictures which 

"talked," have followed step by step the 

artistic and technical development of the 

industry. These steps have become impressive 

strides as evidenced by the great circuit 

of modern theatres which is United 

California 

Theatres. 

Approximately half of the 73-theatre 

chain is in San Pi-ancisco and the Bay 

area. 

Mike Naify's career started on the board 

walk in Atlantic City, where for two years 

he owned a 300-seat theatre, which he 

sold to come to San Francisco for the 1915 

world's fair, better known as the Panama 

Pacific International Exposition. 

There he built and operated the Spanish 

Village for the duration. When the lights 

went out at the close of the fair, Naify 

took his profits and joined brother Jimmy 

in the purchase of a one-half interest in 

T&D Theatre, Sacramento, from Messrs. 

Turner and Dahnken. When the latter 

gentlemen acquired the First National 

Pictures franchise for northern California 

and New York state, they abandoned their 

theatre plans, so Mike Naify and others 

joined in the organization of T&D Jr. Enterprises. 

From the sixteen partners of 

this organization there ultimately emerged 

Eugene H. Emmick and Mike Naify, the 

latter as general manager with offices in 

San Francisco. 

More theatres were built or acquired by 

merging operations with Robert A. McNeil, 

who meanwhile had built up the Golden 

State Theatre Corp., largely in the San 

Francisco-Oakland area. 

In 1932 all theatre holdings were consolidated 

and "the Three Musketeers" 

Naify, McNeil, and Emmick—formed United 

California Theatres. To bring the UCT 

story up to date—In 1947 the Naify family 

consisting of Michael and sons Marshall 

and Robert, now being groomed for future 

responsibility, were able to secure the interests 

of both McNeil and Emmick, 

through McNeil's decision to sell out and 

Emmick's ill health. Three of Mike's 

brothers, James, Fred and Sergius, also 

were involved in the purchase. Two years 

later the Naify family sold a one-half interest 

to United Artists Theatre Circuit, 

Inc 

Ȧ series of mergers followed, with T&D, 

Golden State and other holdings merged 

into one company. United California Theatres, 

which today enjoys the reputation 

of being one of the largest and among the 

best-operated independent circuits in the 

United States. 

Diana Dors in 

a Serious Role 

HOLLYWOOD—British star Diana Dors 

last week was signed as top femme star of 

Samuel Bischoff and David Diamond's 

"The Big Bankroll." She costars with 

David Janssen. Jack Carson. Dan O'Herlihy. 

Keenan Wynn and Joseph Schildkraut 

in the film, announcing that she is 

abandoning sexpot competition for serious 

acting. 

THEATRE POSTER SERVICE 

OKLAHOMA CITY. 

OKLA. 

625 Wcsf Collfornis — Phon* CC 2-9900 

The largest poster service in the country ol 

your service. 35 years in the business, no 

"jntracts ncccssory. 

BOXOFFICE November 7. 1960 W-S

. . Two 

. . Debbie 

. . . Prudence 

. . Sam 

SAN FRANCISCO 

fîT.ild I,. Karski of Motion Picture Servici' 

has developed a color process for 

trailers. His Colortone will be on the market 

for some Christmas trailers and after 

the first of the year for amusement trailers 

. . . Free showings of "Time and Two 

Women" and "Inside Magoo." were held in 

the mornings at the Coliseum, El Rey. 

Palace. Crown and Granada theatres to 

open an extensive uterine cancer campaign 

here. 

The first 25 women named Rosemary 

were admitted daily as guests at the Warfield 

Theatre during the run of "Rosemary." 

. men. wearing trench coats 

and stocking masks, held up the Four-Star 

Theatre on Clement street Monday night 

i24i and escaped with $95 from the cash 

box. after flashing a pistol at cashier Barbara 

Ahern . Reynolds and Fred 

Astaire were due here November 4 for location 

shots of "Pleasure of His Company." 

A posse of 25 mounted deputies from 

the San Francisco sheriff's office marched 

out Geai-y boulevard Thursday night i27i 

for the special invitational premiere of 

"ofF-nlghts". 

Write t^day for complete 

details. 

WAHOO is 

th* 

ideol boxoffice attraction 

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HOLLYWOOD AMUSEMENT 

CO. 

1750 Oakton St. Skeki*, IlllnoU 

"The Alamo" at the Alexandria Theatre 

Martin Foster reports the foreign film 

. . . 

policy at the Parkway Theatre, Piedmont, 

is being well received. 

William J. .Mcllhvain. general manager of 

Cinerama, Inc., flew in from New York to 

take part in the first-night festivities of 

"Cinerama Holiday" Monday i24i ... Following 

the Chicago convention of concessioners, 

Arthur Unger, California Concession 

Supply Co., will spend a few days on 

the east coast . . . Val Winkel of the Rio 

Theatre, Rodeo, was a 

Row visitor. 

.According to Irving M. Levin, executive 

director of the fourth International Film 

Festival held in San Francisco, attendance 

started off 50 per cent better than any 

previous year . . Crest Sales took the lead 

. 

in the week's play of the Variety Club 

Mixed Bowling League over Blumenfeld 

Theatres. Blackfield Insurance and San 

Jose El Rancho Drive-In Theatre. 

.Seymour Borde. head of Jem Film Distributors, 

has appointed Jack Erickson as 

the representative in the San Francisco 

area. He formerly was with the 20th-Fox 

San Francisco branch for many years. 

Frank Sinalra, Dean Martin 

To Coproduce, Costar 

HOLLYWOOD — Frank Sinatra and 

Dean Martin are to join forces in an independent 

production next year, coproducing 

and costarring in "A Swingin" 

Affair." Lewis Milestone, who directed 

them in the Warner Bros, release, "Ocean's 

11," has been set to repeat helming chores 

on the upcoming feature, called a romantic 

comedy about jazz musicians. 

Plans 'King Kong' Sequel 

HOLLYWOOD—A sequel to RKO's "King 

Kong," made in 1933, is planned by producer 

John Beck, who has signed a contract 

with Willis O'Brien, chief technician 

on the film, to make "King Kong and 

Prometheus," on which O'Brien again would 

be technical head. A treatment is being 

prepared by George Yates, and Jerry Guran 

may direct. 

Role to Jeanne Grain 

HOLLYWOOD—Jeanne Grain will star 

opposite Dana Andrews in 20th-Fox's 

"Madison Avenue," to be directed by Bruce 

Humberstone. 

THE SEAT OF COMFORT 

IS THE 

HEYWOOD 

WAKEFIELD 

'SIT-IN' Qcoift^ 

Your patrons sit /n not on the new "CON- 

TOUR" Formed Rubber and "SIT-IN" Coil 

Spring Cushions featured in Heywood-Wakefield 

chairs. Assures utmost comfort regardless 

of how they shift their weight or position. 

B. F. SHEARER COMPANY 

fliMaUt CtjuifUHoU Sftecitdiiti 

LOSANGELU: 1M4S»>i»>Vni.oM • REpuMic 1-1 MS • POUTUAND: H47 N.W Kcome, • CApilol 1-754] 

SAM KAHCISCO: 243

. . Dick 

. . Jack 

DENVER 

. . . Gretchen, 

Toe Stone, manager at National Theatre 

Supply, is wearing a beautiful new 

wrist watch, a gift from his company to 

mark his first 25 years of service. He 

joined the company in June of 1935 immediately 

after leaving school 

daughter of William Sombar. United 

Artists salesman, was a candidate for 

Queen of the Colorado School of Mines 

homecoming. She is a student at Colorado 

Women's College. 

Carl Halberg is installing 300 new Eprad 

Hot Shot auto heaters in his Tri-C Drivein 

at Albuquerque . . . Newton Lippitt, 

who doubles between theatre managing and 

school teaching, took advantage of the 

recent teachers convention to visit Pilmrow 

and set bookings for the Star Theatre at 

Imperial. Neb. . Lutz of National 

Theatre Supply and his wife Helen were on 

a ten-day visit to the home office in New 

York City. 

Once again Denver was selected as a 

test center for the first public screening of 

a roadshow attraction. Following the "Ben- 

Hur" and "The Alamo" test showings here. 

Columbia brought in its new blockbuster 

"Pepe" and screened before a capacity 

audience in the plush Centre Theatre. A 

large contingent of Hollywood executives 

along with top home office personnel were 

in to note the audience reaction which, incidentally, 

was terrific. 

The amendment which proposes daylight 

savings time for Colorado is receiving a 

great deal of attention in the forthcoming 

election. Current thinking is that the 

measure has a 50,50 chance of being 

adopted with strongest support for the 

measure coming from the metropolitan 

areas and greatest opposition to the bill 

being built up in the rural areas. 

PORTLAND 

\A7eek before the elections saw holdovers 

and reissues on most screens and 

plenty of outside entertaimnent vying for 

audiences ... At the Paramount on October 

31 and November 1 "The Pleasure of 

His Company," starring Donald Cook and 

Joan Bennett, occupied the stage. Miss 

Bennett arrived here by plane at 1:51 p.m. 

on Monday i31) and lost no time aiding in 

the promotion of the two-nighter. She accompanied 

a Journal reporter and photographer 

team to the new $30,000,000 Lloyd 

Center shopping district across the Willamette 

from downtown Portland where 

she posed for pictures in front of a huge 

mural by Weldon Becket. Los Angeles 

architect-artist. The mural featured a 

huge photograph of her 12-year-old 

daughter Shelley, now in London with Miss 

ELVIS 

PRESLEY E HOTOS 

8"xl0" 

SnSn Per Thousand 

• Black and White "'IZ (Minimum Order 1,000) • 

GI

. 

TOO BUSY! How could anyone expect TOO THK;I!FTY! Why spend goo3 

him to give up a few hours a year for a health 

checkup? Every hour of his time is valuable! 

money for a checkup? The doctor might not find 

anything wrong ! How extravagant can you get? 

TOO HEALTHY! He s 

never been 

really sick a day in his life and he never felt 

better than he does right now! Why bother with 

a checkup? 

CANCER 

SOCIETY 

SMART ENOUGH to know that anyone 

can develop cancer, no matter how well he 

may feel . . . that delay in going to the doctor has 

caused thousands of needless cancer deaths . . 

that his best cancer insurance is to have a thorough 

checkup every year and, between times, to 

keep on the alert for Cancer's 7 Danger Signals. 

Learn how to guard yourself against cancer. Call 

your nearest American Cancer Society office or 

write to ' ' Cancer' ' in care of your local post office. 

BOXOFFICE 

W-8 BOXOFFICE :: November 7, 1960

— 

'Lace' Clicks at 200 

In Zigzaggy Loop 

CHICAGO— Grosses zigzagged somewhat 

insofar as the overall business picture was 

concerned, with opening honors going to 

"Midnight Lace" at the United Artists; 

"Surprise Package" at the Oriental, and 

"Hiroshima. Mon Amour" at the World 

Playhouse. At the Surf on the near north 

side, "The Battle of the Sexes" played to 

nice business. 


Carnegie— Expresso Bongo [Cont'l), 2nd wk. ...135 

Chicogo—The Dork of the Top of the Stairs 

(WB), 5th wk _ 1 55 

Cinestage—Closed until opening of "Exodus" 

1 2.' 16 60 

Esquire— Pleosc Turn Over (Col), 4th wk 150 

Loop—Come Donee With Me! (Kingsley-Union), 

2nd wk 180 

McVickers— Sporfocus (U-l), 3rd wk. ..'.".' 235 

Monroe—The Girl in Lovers Lone (Filmgroup); 

The Wild Ride (Filmgroup) 145 

Oriental—Surprise Pockoge (Col) 1 90 

Palace—The Alamo (UA), 2nd wk 240 

Roosevelt—The Magnificent Seven (UA), 3rd wk. . 195 

Stote Lake—^Let No Man Write My Epitaph (Col), 

4th wk 195 

Surf—The Bottle of the Sexes (Cont'l) 155 

Todd—Ben-Hur (MGM), 45th wk 175 

United Artists—Midnight Lace (U-l) 200 

World Playhouse— Hiroshima, Mon Amour 

(Zenith) 185 

Three New Offerings 

Hold in Kansas City 

KANSAS CITY—A miserable weekend, 

so wet that people hugged the hearth, followed 

by a record Halloween night turnout 

of trick and treaters. all had a depressing 

effect on local boxoffices. However, 

such new product as "Girl of the 

Night," "Song Without End" and "The 

Magnificent Seven" all earned second 

weeks at their respective houses. 

Capri Ben-Hur (MGM), 39th wk 150 

Foin.vay—Carry On, Sergeant (Governor), 3rd wk..lOO 

Kimo—Come Donee With Me! (Kingsley-Union), 

6th wk 100 

Midland—The Mognificenf Seven (UA); Squad 

Cor (20th-Foxl 125 

Paromount—Girl of the Night (WB) . . 175 

Ploza—Song Without End (Col) 1 75 

Roxy— Oeeon's II (WB), 10th wk 90 

Uptown and Gronoda—Sex Kittens Go to College 

(AA); Bluebeard's Ten Honeymoons (UA).... 80 

'Village' and "Surprise' Top 

Improved Indianapolis 

INDIANAPOLIS—Trade was brisk here 

for the week. It got off to a good start 

while teachers held a state convention in 

the city Thursday and Friday and the 

schools were closed. "Village of the 

Damned" was getting unexpectedly good 

results to lead the new attractions. 

Cinema— Hiroshima, Mon Amour (Zenith) 125 

Circle— Battle in Outer Space (Col); 

12 to the Moon iCol) 115 

Esquire— Corry On, Nurse (Governor), 4th wk. . . 85 

IrKliano—This Is Cineroma (Cinerama), 5tti wk. .225 

Keith's— Surprise Pockoge (Col) 125 

Loews— Village of the Damned (MGM); 

She Played With Fire (Col) 135 

Lyric—Ben-Hur (MGM), 34th wk 175 

New Jeremy Slate Role 

HOLLYWOOD—Having gained considerable 

note for his performance in Hal Wallis' 

"G. I. Blues" for Paramount, television's 

The Aquanauts star, Jeremy Slate, continues 

toward theatrical film work with 

the starring role in "Tender Flesh," an 

original story by Irving R. Goldstein, which 

producer John Ludlow will film in New 

England in March. Ludlow recently completed 

"Jazz & Teenagers" in New York 

City. 

ChicagoShowmen at 20th-FoxSeminar 

T 

Circuit executives and theatre owners and managers in the Chicago area were 

among those attending a merchandising seminar for "Can-Can" at the Chicago 

20th-Fox branch office last week. This was part of a national plan to keep theatremen 

informed on merchandising developments for the picture. Shown above, left 

to right, seated: Barry Freed and Abe Piatt, district manager, B&K; Ralph Smitha, 

general manager Essaness Theatres; Sol Horwitz, Allied Theatres of Illinois; Ed 

Seguin, director of advertising and publicity, B&K; N. N. Piatt, vice-president, 

B&K; William Thompson, Chelton Theatre, Chicago. Standing: Ron Kuhlman, 

Pickwick Theatre, Park Ridge, 111.; Stanley Pratt, Glencoe Theatre, Glencoe; 

Henry Harrell, Chicago manager for 20th-Fox; Sol Gordon, ad-publicity manager 

at the Chicago exchange. 

John Meinardi Speaks 

At St. Louis WOMPI Fete 

ST. LOUIS—Approximately 50 WOMPIs 

and their bosses heard John Meinardi, district 

manager for National Theatres Fox 

Midwest division, discuss the problems of 

the motion picture industry at the third 

annual WOMPI banquet October 26 at the 

Bel Air Motel. 

"If we believe in the motion picture business 

and work for it constantly, it'll be all 

right." Meinardi asserted, adding that one 

major trouble is that what once was a 

nickel and dime business is now a big 

money business and many exhibitors need 

to up-date their thinking. 

David Arthur of Arthur Enterprises 

served as toastmaster. Guests included Ray 

Parker who spoke on the tremendous 

power for good the WOMPIs have and applauded 

them for their many charitable 

efforts, as well as for the help they have 

given the industry. Parker presented Marcella 

DeVinney. WOMPI president, with 

the official WOMPI pin as a gift from the 

organization. Meyer Kahan of National 

Film Service gave the invocation. 

Lee Thompson to Pilot 

'Executioners' for U-I 

HOLLYWOOD—British director J. Lee 

Thompson will pilot "The Executioners," 

Melville production for Universal release. 

Gregory Peck will star in the film, which 

will be produced by Sy Bartlett and is 

slated to roll March 1. The assignment 

marks the first American film for Thompson, 

who just finished directing "The 

Guns of Navarone." in which Peck also 

starred. "The Executioners" will be the 

first of two films Melville will make for 

Universal release. 

Kohlberg Acquires 

Another Drive-In 

CHICAGO—Stanford Kohlberg, who recently 

added the 53 Drive-In to his outdoor 

theatre chain, announced that current 

negotiations will increase the number of 

his properties to as many as 20. By the 

end of 1961, he said, he should be operating 

some 15 drive-ins. 

In addition to owning the Starlite, his 

first property, and the newly acquired 53, 

Kohlberg now also operates the Waukegan, 

the Bellevue at Peoria, and the Dunes at 

East Gary. Ind. All will continue to operate 

12 months of the year, and all will be 

equipped with in-car heaters in the winter, 

and air conditioning units in the hot summer 

months. 

Abe Fisher was appointed by Kohlberg 

to take over the management of the 53. 

Morton Kohlberg is general manager, and 

Dale Leason, formerly associated with ABC 

Vending, is comptroller. 

Putnam Kiddies Rewarded 

PUTNAM, CONN.—Interstate of New 

England's Bradley Theatre awarded prizes 

to youngster participants in a recent Saturday 

matinee stage quiz show. On the 

screen were U-I's "Bonzo Goes to College" 

" 

and "Hell-Bent for Leather. 

Lights on at Spearville, Kas. 

SPEARVILLE. KAS. — The Spearville 

Theatre reopened Saturday night, October 

22, following the installation of new sound 

equipment. The theatre is operated by the 

Lions Club. The opening attraction was 

"First Man Into Space." 

BOXOFFICE November 7, 1960 C-l

— 

. . Don 

. . The 

KANSAS CITY 

f^lonn "Jonesy" Jones of the Oravols 

Diive-In Theatre at Gravols Mills was 

heard to say. with a big grin, that he 

actually wound up his drive-in season with 

"One Foot in Hell." This, of course, was 

the title of the 20th-Pox picture which was 

booked as the final attraction of the season 

(a season which actually wasn't bad 

at all. Jonesy admits*. 

Glen Dickinson sr. received painful and 

severe injuries Tuesday < 1 > when he fell 

from a wall during an inspection tour of 

his firm's Glenwood Manor. 50-unit motel 

under construction just north of Olathe. 

Dickinson became overbalanced and fell 

backward some 12 feet striking a floor of 

poured concrete. Preliminary examination 

at Menorah Hospital where he was taken 

disclosed back and leg injuries. He is expected 

to be in a cast for several weeks 

and will remain in the hospital during 

that time. 

Rose and Eddie Henderson of the Isis 

Theatre In Marysville. Kas.. have just received 

Eddie's citation award from Park 

Rapids. Minn., for the largest lake trout 

caught this year in Bishop County. Eddie 

gets a little bug-eyed when he explains it 

was 44 inches long, weighed 25 pounds 

and that doesn't include the 3-pound pike 

found inside it. The biggest problem Eddie 

has now is to find a wall big enough on 

which to display it when it arrives from 

the taxidermist. 

Penny Golden, daughter of Mr. and Mrs. 

Eddie Golden of Golden Booking Service. 

was really in showbusiness last week, ca- 


A Dirision of Radio Corporation of America 

221 West 18th Street 

Kontot City 8, Missouri HArrison 1-6953 

HUMDINGER SPEAKERS $3.95 

each 

HEAVY DUTY SPEAKER MECHANISM $1.95 

MISSOURI THEATRE 

SUPPLY 

ns West 18th Kanioi City 8, Mo. 

Baltimore 1-3070 

ATTENTION, DRIVE-IN OWNERS 

Treat your ir>-

— 

EIGHT YEARS OF PROGRESS 

Under a Republican Administration 

Let Kennedy Put This Record in Hjs Pipe and Smolce Itj 

Measured in dollars and cents that have remained relatively stable since 1952. The American people — 

• Have increased personal income by 132 billion 

dollars—48 

percent. 

• Have increased average weekly earnings from $68 

a week to $91 a wêek—more than a third. 

• Have increased individual annual savings by seven 

billion dollars—up 37 percent. 

• Are building 70,000 elementary school classrooms 

this year alone; 22,000 more than were built in 1952 

an increase of 46 percent. 

• Have increased college enrollments from 2 million 

to almost 31/2 million—up 75 percent. 

• Have built 9 million new homes—more than were 

ever built in the same length of time. 

• Added 280 billion dollars to capital expenditures on 

plants and equipment—more in this job-maldng field 

than in the preceding 30 

years. 

• Have increased gross national product by 158 

billion dollars—almost 45 percent. 

• Now building 41,000 miles of the new interstate 

highway system—and paying for them as we go. 

• Completed the St. Lawrence Seaway, a long-time 

dream come true. 

• Have expanded social security, 

improved notional 

parks, forced passage of a good labor reform law, 

and took the only significant steps in civil rights in 

80 years. Kept inflation down, balanced the budget 

four times, with the fifth on the way, and reduced 

government jobs by 250,000. 

• Stopped a wasteful war and prevented others with 

honor. Buih the most powerful military machine on 

earth, thru a program more than three times larger, 

in dollars, than only 10 years ago. 

• And during these eight years, a primary contribution 

of governmental and national leadership was to 

create a climate fostering confidence in free enterprise 

and a willingness to venture and risk. 

• By removing stifling economic controls the men 

and women of America were allowed once again to 

concentrate on getting ahead on their own, without 

government hand-outs and directives. 

—From President Eisenhower's Philodelphio 

Speech, October 28, 1960. 

"Never Have Americans Accomptished So Much In So Little Time. ". . . President Eisenhower 

DON'T KICK ALL THIS DOWN THE DRAIN— KEEP GOING WITH 

NIXON and LODGE 

This Advertisement Sponsored by: CITIZENS FOR NIXON AND LODGE 

BOXOFFICE :: November 7, 1960 

C-3

— 

Commonwealth Theatres executives pose with Miss "Can-Can" at the Wichita 

premiere. Left to right are Doug Lightner. general manager of Commonwealth; 

Richard Orcar. president: Miss "Can-Can"; Chick Evens, regional publicity manager 

for 20th-Fox; Dale Stewart, manager of Commonwealth properties in 

Wichita, and M. B. Smith, director of advertising for the circuit. 

Sellout Audience Greets 'Can-Can 

At Commonwealth's Wichita Sunset 

WICHITA—Amid a shower of lights, 

color, fanfare and showmanship, "Can- 

Can" bowed at the Sunset Theatre October 

27 before a sellout audience. Dale Stewart, 

city manager for Commonwealth Theatres, 

noted this was the first showing of Todd- 

AO film in Kansas. 

The Sunset Theatre is one of seven operated 

in Wichita by Commonwealth, and 

it was completely refurbished for the occasion 

in the French motif, with new 

draperies and a gay. colorful Parisian 

sidewalk cafe in the foyer of the theatre. 

Klieg lights pierced the sky, as glamorous 

can-can girls danced in front of the 

theatre. There was an SRO crowd, 

sprinkled with civic notables and many 

motion picture exhibitors, as the theatre 

opened with special ceremonies. 

FOLLOWS 30-DAY BUILDUP 

The 20th-Fox picture opened after a 30- 

day campaign which reaped considerable 

space, not only in Wichita, but in the 

southern area of Kansas. The campaign 

was organized by Dale Stewart and Chick 

Evens, publicist for 20th-Fox in the Kansas 

City territory. Highlights of the campaign 

were the election of a Miss "Can- 

Can" who visited radio, television and 

newspaper offices, and the sale of tickets 

(all seats reserved) through the Junior 

Chamber of Commerce at booths in two of 

the leading retail stores. Two other downtown 

stores maintained boxoffices for the 

advance sale of tickets over a three-week 

period. The local Jaycees sponsored the 

gala premiere and sold the theatre out to 

a packed house. 

ALL MEDIA UTILIZED 

The publicity campaign ranged through 

many mediums, and included hefty radio 

saturation spread, a merchant tieup with 

full page ad in the local daily, and nine 

large window displays, special lobby cards 

created for hotels and motels, and special 

announcements regarding policy, tickets 

and the picture itself piped into 74 outlets 

in Wichita through the medium of Muzak. 

A preview for the press, radio and TV 

personnel was held, with approximately 700 

invitations going to civic, social and business 

executives over a wide area in central 

and southwestern Kansas. The preview 

occurred the night before the premiere, 

and it also was highly flavored with official 

ceremonies, French candies, a highly 

trained staff in "Can-Can" costumes, 

with coffee and French pastries served in 

a sidewalk cafe In the theatre. 

Stewart welcomed the preview guests, 

and introduced Richard H, Orear, president 

of Commonwealth Theatres, who 

spoke to the audience about the merits of 

Todd-AO equipment and "Can-Can" and 

the future of motion picture entertainment. 

The president of the Junior Chamber 

also spoke and a beautiful and eyecatching 

can-can girl presented a magnum 

of champagne to Stewart In behalf of the 

staff and individuals who helped launch 

I lie theatre in its present policy. 

"We arc especially grateful for the excellent 

reception, by the citizens of Wichita, 

and surrounding communities," Orear 

.said. "I doubt that Todd-AO equipment 

has been installed in a similar size community 

in the United States, and certainly 

this installation gives us an opportunity 

to explore major motion picture attractions 

produced in the Todd-AO process 

many of them with an international flavor 

or background. The Wichita opening gives 

me new faith in the belief that many, 

many people desire only the vei-y best in 

motion picture entertainment—and to 

such a policy we dedicate the Sunset Theatre!" 

EMPHASIS ON ACOUSTICS 

Special attention was given to the acoustics 

in the theatre prior to the opening, 

and Roy Tucker and Charlie Tryon, in 

charge of purchasing and construction, 

respectively, for Commonwealth, supervised 

the refui'bishing of the theatre, and 

the installation of the Todd-AO equipment, 

and the erection of a new, special 

screen for the projection system. 

One of the unique features of the extended 

run planned for the picture, is a 

special arrangement through a bus agency 

whereby Commonwealth managers in 

Garden City, Great Bend, Pratt, Eureka 

and Herington are arranging chartered bus 

trips at package prices for groups that 

wish to spend an evening in Wichita, with 

a dinner and a showing of "Can-Can" 

tied into the deal. 

A special display of some 20 paintings 

typical of French art is featured in the 

foyer of the theatre. At the preview, and 

at the premiere, a French artist was present 

in smock and beret to make charcoal 

drawings of various guests. 

Edward Small has signed producer Phil 

Hazelton and director Alex Singer to produce 

six pictures for United Artists release. 

At the premiere festivities: In the photo at the left, Mrs. T. H. Slothower, 

former owner of the Wichita properties now operated by Commonwealth, en.Toys 

a snack in the Parisian cafe set up in the theatre lobby with Richard Orear (right), 

Commonwealth president, and Dale Stewart, manager of the circuit's properties in 

Wichita. In the photo at the right, John Wangberg. 20th-Fox salesman, and Eric 

Green, sales manager at the Kansas City exchange, are greeted by a trio of cancan 

girls. 

C-4 


. . George 

. . Fan 

. . Mr. 

. . The 

Goldwyn Again Donates 

$30,000 to Chest Fund 

HOLLYWOOD — Samuel Goldwyn. 

founder and first president of the Motion 

Picture Permanent Charities, has again 

made his annual contribution of $30,000 

to the MPPC drive now in its first four 

weeks. 

In a letter to chairman Sidney P. Solow. 

Goldwyn. who is the largest single contributor 

to the Los Angeles Community Chest, 

said in part: "I am sure that this year, as 

m all years past, the members of the motion 

picture industry again will demonstrate 

their traditional generosity in this 

effort on behalf of the several hundred organizations 

which benefit from the funds 

raised by MPPC." 

The campaign goal is to solicit a contribution 

from every person in the industry. 

To date, 77 per cent of the entire 

industry's donor potential has been 

reached. 

Allied Artists became the first major 

studio to announce 100 per cent employe 

participation. The studio has 92 per cent 

of its personnel using the Pair Plan system 

devised by the MPPC, marking the highest 

figure of any studio in past years. 

New Constellation Lamps 

NORWALK, CONN. — Bill Daugherty, 

Connecticut manager for Lockwood & Gordon, 

reports installation of new constellation 

high intensity projection arc lamps 

at the Norwalk Drive-In. Robert L. Duffy 

is resident manager. 

ST . 

LOUIS 

Jêalart Pictures of St. Louis, which only 

recently was forced to move to a new 

location after vandals broke water pipes 

in an upper floor hotel, suffered additional 

losses October 27. Burglars jimmied the 

lock on the Locust street door of the 

new Realart building and stole two new 

typewriters, two adding machines and a 

check protector. Ironically the burglars 

ignored two typewriters that had been 

damaged by water in the old building. 

. , . 

. . . 

The Missouri -Illinois Theatre Owners 

held their monthly meeting November 1 

at the Carriage House in Belleville, 111., 

for a gourmet French meal . and 

Mrs. Harold Ramage, owners of the Gem 

Theatre. Villa Grove, 111., announce the 

birth of a girl. They have two other children 

The Alamo Theatre, Lebanon, 

The 

111., has been closed indefinitely 

Princess. Alton, closed its doors October 

30. 

Joe Howard, Allied Artists salesman, was 

on a vacation in New York City visiting 

with his new grandson . Krause, 

MGM, was on a two-week vacation in New 

York City Cohn, office manager 

at 

. 

Columbia, has been named Filmrow 

solicitor for the Muscular Dystrophy 

Ass'n drive. 

Seen on Filmrow were Mrs. Georgia Pitner. 

Strand Theatre. Fairfield, 111.; Mrs. 

Ira Dwyer. Pleasant Hill. 111.; Lee Norton, 

Sullivan. Mo.: Grover Biinkman, Okawville. 

111., and Otto Inger.sen. Montgomery 

City, Mo. . Pox Theatre will close 

December 4 to undergo extensive remodeling, 

including new seats and carpeting. 

Ted VVt'stcott, former St. Louis advertising 

and film production man, has returned 

here to join Alexander Film Co. as resident 

vice-president. He moved to the Alexander 

organization from Wilding, Inc., Chicago, 

where he was midwest television sales 

manager for visual aids and creative services 

for business. 

"SELECT" FOUNTAIN SYRUPS 

DRINK DISPENSERS 

Select Drink Inc. 

4210 W. Florissant Ave. 

St. Louis IS, Mo. 

ELV S 

Phone 

Evergreen S-593S 

PRESLEYl HOTOS 

S'xlO" SinSn Pf Thousand 

1 Black and White •"IX""" (Minimum Order l,i 

Glossy 

Stock 

Check with 

Orderl 

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Detroit 

,000) 



Thank You, Mr. Distributor^ Mr. Exiiiliitor and Wompis! 

IF 111 or your industry all-out eiiort for advcmcing the cause, by 10 years, of 

the mentally retarded children of Missouri. By your benefit shows on December 

1st, local services as well as state-\vide development will become this year's 

living "Christmas gift 

to retarded children!" 

126,000 little children are very grateful. Never before in peacetime did so 

many children in Missouri owe so much to so few. 

When mental retardation touches your family—please remember we are 

here to help because retarded children can be helped. This year one of every 

33 babies born in Missouri or in your county will be mentally retarded, also 

next year and the next. 

So let us say "thanks" for the child who cannot speak for himself. 

Missouri Association for Retarded Children 

WENDELL STARK, President 

BOXOFFICE November 7. 1960 C-5

Chicago Psychology Doctor Unveils 

Hazelion and Singer 

His Second Motion Picture Feature Shl«??oS'SS 

Midcontineiit Films of Chicago recently introduced its second production, 

"Living Venus." at a screening at the Surf Theatre. At left, Herschell G. Lewis, 

president, inspects a scene from the film in the editing room. At right Danica 

D'Hondt. Miss Canada of 1959 who is star of the film, is photographed by Harvey 

Korman. while William Kerwin. who plays the part of a publisher, looks on. 

CHICAGO—Midcontinent Films Corp. of 

Chicago, headed by Herschell G. Lewis, 

who has a Doctor's degree in psychology, 

introduced its second motion picture feature. 

"Living Venus." at a screening at the 

Surf Theatre. The film, described as a 

"biting and sardonic chronicle of the magazine 

publishing industry." follows Midcontinent's 

"The Prime Time." which was 

released last spring. 

Midcontinent's theory of production, according 

to President Lewis, is that emphasizing 

stoi-y and authenticity will result 

in palatable product, star names or not. 

Lewis heljjed script "Living 'Venus" and 

produced and directed the film. 

Stars of "Living Venus" are William 

Kerwin, Harvey Korman and Danica 

D'Hondt, Miss Canada of 1959, who plays 

the title role. Actual lenslng was done at 

ideal 

awoifs \jou when 

WAHOO is 

the 

boxoffice attraction 


"off-nights". 


details. 




3750 Oakton St. Skokie, Illinois 

the Chicago United Film Co. studio and 30 

locations in and around Chicago. The plot 

centers around Jack Norwall, driving publisher 

of a man's magazine, played by 

Kerwin. He and Korman, who plays the 

part of a sympathetic photographer, build 

Miss D'Hondt into a national symbol of 

sex appeal. Eventually, Norvvall's greed 

brings his empire crashing around him and 

tragedy to all. 

Lewis said he considers the future of 

feature film production in Chicago good. 

He added that "while no particular break 

is accorded by the unions (primarily the 

Screen Actors Guild and the lATSE 

groups^ . this is more than made up for by 

generous studio arrangements, overall enthusiasm, 

fresh locations, and an encouraging 

civic attitude toward revival of 

the feature film industry in the city that 

first spawned it." 

"The overhead factor," said Lewis, "is 

incredibly low compared with west coast 

operations." 

Lewis said that several outside investment 

groups have approached him about 

handling a feature for them. "Preliminary 

discussions also have been held with a 

Hollywood production company, which 

would supply talent and handle exploitation 

of films produced in Chicago by Midcontinent 

Films." 

"Scripts are the biggest problem," 

Lewis said. "Most ex-commercial film 

writers think mechanically and not dramatically, 

and some of the stuff we have 

looked at from the coast is unproduceable. 

Either it's undercooked stream-of-consciousness, 

wild social outrage, or a dogeared 

reject of every other studio with 

2,000-foot dolly shots and ten extras per 

foot." 

Midcontinent intends to produce two 

additional features, which Lewis hopes to 

have in production by the end of the year. 

One will be a full-length animated cartoon, 

using "the newest, most advanced style 

and technique." Title of the cartoon is 

"My Pal George Is a Horse," and Midcontinent 

hopes to get big names to voice 

it. 

Small has 

signed producer Phil Hazclton and director 

Alex Singer to a six-picture pact with his 

company. "The Dark Corners of the 

Night." with a script by Lionel Clay from 

his own novel, will be the first of the films 

to go, all of them to be released by United 

Artists. Hazelton and Singer recently made 

"A Cold 'Wind in August," which Lopert 

Pictures Is releasing. 

* • « 

Milton Sperling has signed to produce 

an independent group of four films for 

Columbia. He will continue in his present 

activities at 'Warner Bros., as well, since 

both studio setups are on a non-exclusive 

basis. Sperling starts "The Marauders" for 

WB in January and will begin the first 

Columbia project, so far unnamed, afterward. 

Frederick Brisson Due 

To Film 'Yum Yum Tree' 

HOLLYWOOD — The new Broadway 

comedy, "Under the Yum Yum Tree," will 

be filmed for Columbia Pictures release by 

Frederick Brisson. Brisson also is producing 

the property for the stage. 

Lawrence Roman, who wrote "Yum 

Yum," will pen the screenplay, which is 

slated to roll in 1962 for an early 1963 release. 

Prior to lensing "Yum Yum," Brisson 

will produce "Five Finger Exercise," 

starring Rosalind Russell and Alec Guinness 

for Columbia release. Daniel Mann 

will direct from a screenplay by Albert 

Hackett and Frances Goodrich Hackett 

based on the New York Drama Critics' 

Award play. 

A Mercer-Mancini Song 

HOLLYWOOD — Johnny Mercer and 

Henry Mancini have written the words 

and music to a new song for the Jurow 

and Shepherd production, "Breakfast at 

Tiffany's," at Paramount. Titled "Moon 

River," the song will be sung by Audrey 

Hepburn in the film with guitar accompaniment. 

Morris B. Lang Dies 

CHICAGO—Morris B. Lang, 70. Skokie, 

111., exhibitor, who operated the Harrison 

Theatre here until his retirement in 1952, 

died in Grant Hospital in Chicago October 

28. 

Reopens in Mishcrwaka, Ind. 

MISHAWAKA, IND.—The Tivoli Theatre 

has been reopened by Gloanna Enterprises 

after a lapse of nearly three years, during 

which time the town was without a motion 

picture theatre. A new front and marquee 

were installed dm-ing the complete renovation 

which preceded the reopening. 

THE^STRE EQUIPMENT 

442 N. ILUrNOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

C-6 BOXOFFICE November 7, 1960

. . . Barbara 

. . Herb 

. . Harold 

. . Joseph 

. . Elaine 

. . Addle 

Gabe Sumner Replaces 

Burt Sloane at UA 

NEW YORK—Gabe Sumner, who resigned 

from Paramount to establish his 

own publicity organization 

with John 

Friedkin in 1956. has 

been named United 

Artists publicity manager 

by Roger H. 

Lewis, vice-president 

in charge of publicity, 

advertising and exploitation. 

Sumner 

replaces Burt Sloane, 

who is on indefinite 

leave of absence because 

of illness. 

Gabe Sumner 

Sumner started in 

the film industry in 1950 as a special field 

representative for Paramount on DeMille's 

"Samson and Delilah." He then joined the 

Schine Theatre circuit as assistant director 

of advertising and publicity in Gloversville. 

N. Y., and, in 1952. rejoined Paramount 

as field man for the Paramount exchange. 

Soon after, he was assigned to 

the Paramount home office publicity department 

as column planter. 

I 

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Brochure on request 

Clark Industries^ Inc. 

Nashville 7, Tenn. 



1322 So. Wabash Avenue 

Chicago 5, Illinois WAbosh 2-0679 

I 

CHICAGO 

fhe local MGM office is being flooded 

with mail following the announcement 

of the "Look-Alike Liz Taylor" contest. 

Irving Tombach, MGM publici-st who is 

heading the contest activities, is also 

setting up campaigns in connection with 

the openings of "Ben-Hur" at the Orpheum. 

Champaign: the Coronado. Rockford, 

and the Senate at Springfield. 

The Clark Theatre in the Loop is highlighting 

the month of November with films 

taken from Broadway plays. Following 

"The Rainmaker," which opened the drama 

festival, the Clark is showing "The Crucible." 

"Middle of the Night," "Look Back 

in Anger," "Mister Roberts." "Pal Joey," 

"Trial on the 15th," "Crime and Punishment" 

and "Prom Here to Eternity." 

Sagittarius Films, which will soon release 

"True Gang Murders" as a theatrical 

documentary, previewed the picture for 

police reporters and photographers, as well 

as for those who had a part in creating 

the newspaper material used in the film. 

Producers Dan Goldberg and Harry Mantel 

researched the film at various news 

morgues and used the still-picture technique 

with some 500 crime photos borrowed 

from the press. 

Lawrence Maloney of MGM was named 

country salesman in this area, and Walter 

Dorff to succeed him as head booker. 

Dorff, who has had a varied background 

in the industry, was formerly with RKO 

and 20th Century-Fox . Berenson. 

head of National Theatre Advertisers, 

was welcomed back on Filmrow following 

surgery. Until he fully recovers his health, 

he will spend only half days at the office 

Steinbeck bade farewell to her 

MGM co-workers when she resigned her 

position to remain at home. 

John Thompson, Columbia Pictures publicist, 

greeted Irving Rubine of the Carl 

Foreman Productions on his arrival here. 

While Rubine came here to discuss the new 

film, "Guns of Navarone," made in Greece, 

he also addressed the Greek Organization 

of Young Americans who were convening 

here. 

. 

The Darb at Manteno. Illinois, and the 

Palace at DePue. 111., closed . . . On the 

brighter side, the State at Oquawka, 111., 

will reopen November 7 . . Condolences 

. 

to Mrs. Evelyn Elisburg of Universal on 

the death of her father Wolfe, 

booking clerk for MGM, is vacationing on 

the west coast . "Goody" Goodmote, 

who is confined at Alexian Brothers 

Hospital, has been looking for a "hello" 

from his friends on Filmrow. 

Ina Balin. who appears in "Prom the 

Terrace," will be the 20th Century-Pox 

representative at the Allied Theatres convention 

. Elisbuig. who has been 

general manager at the Sheridan Drive-In 

since its opening a year ago. has announced 

he will resign as of November 29. 

He plans to spend the next few months devoting 

full time to his activities at Aimer 

Coe & Co., where he is vice-president of 

public relations. 

The Wander Co. has taken over 

several 

brands of candy from the Veri Best Candy 

Co. of Detroit. Manufacturing and distribution 

headquarters will be located in 

Chicago, with Otto Molitor as sales manager 

for the newly acquired line . . . Morris 

Kahn, formerly manager of the Alliance 

Amusement Co., drive-in theatres in Wisconsin, 

is now located in the company's 

Chicago office, in charge of special assignments 

. Klein, head of Kayline 

Candy Co., was appointed distributor 

in the Chicago exchange area of the Snowmaster 

Sno-Cone Machine. 

David Swift will write, produce and direct 

a multiple number of pictures for 

Columbia. 

"the industry's first supplier 

of the lost word in advertising" 



Manager 



THEATRE 

ADVERTISERS 


SUPPLIER OF 

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real estate signs • photo engraving 

BOX 795 OrvlAHA 1. 

NEBRASKA 

hi 

u

. 

"It fitted into our operation perfectly. . 

"I had an idea it might he a hit compHcated to install the 

Payroll Savings Plan. Seeing all our people, explaining 

how it operates, pointing out its advantages. But the way 

it worked out it was simplieity itself. 

"All we did was contact our State Savings Bonds Director. 

He outlined the campaign for us, working through 

the hond officer we appointed. A short, company-wide 

person-to-person canvass was set up— and the results were 

ahsolutely amazing. Some of our people told us later that 

since they found out how convenient it is to save regularly 

through the Payroll plan they have actually increased 

other investments, too!" 

When your company has a flourishing Payroll Savings 

Plan for U.S. Savings Bonds, participating employees have 

the added satisfaction of helping to keep America strong. 

For prompt, friendly help in setting up a Payroll 

Savings Plan in your organization, contact your State 

Savings Bonds Director. Or write Savings Bonds Division, 

U.S. Treasury Department, Washington, D.C. 

ALL U.S. 

SAVINGS BONDS-OLD OR NEW-EARN '/j% MORE THAN BEFORE 

BOXOFFICE 

THE U. S. eOVEHNMEHT DOES NOT PAY fOR THIS AtlVESTISEMENT. THE TREASURY DEPARTMENT THANKS, FOR THEIR PATRIOTISM, THE ADVERTISING COUNCIl AND THE DONOR ABOVL 

&8 BOXOFFICE November 7, 1960

. . . Sandra 

. . WOMPI 

. . Bob 

. . The 

. . . Tom 

— 

Rosenbaums Sell Four 

Theatres to Martin 

ATLANTA—The Muscle Shoals circuit 

of four theatres in Alabama has been added 

to Martin Theatres. 

Louis and Stanley Rosenbaum sold the 

Cinema in Florence, the Colbert in Sheffield, 

the Ritz in Athens and the Tuscumbia 

in Tuscumbia, Ala., effective October 

30. 

The Muscle Shoals headquarters was in 

Florence. 

BIRMINGHAM 

H mold Gary, who recently puixhased the 

suburban Homewood Theatre, reports 

that he has set up free shows on Tuesday 

and Wednesday and has several merchants 

already participating. He added that he is 

very happy with the prospects in Homewood. 

Gary has owned the West End Theatre 

for several years. 

The Birmingham Chamber of Commerce 

met October 21 to discuss a referendum 

on daylight savings time which is on the 

November ballot. Norris Hadaway, district 

manager for Wilby-Kincey from Atlanta, 

attended the meeting and spoke against the 

proposal. Numerous other theatremen 

were at the nonpartisan session and it was 

learned that a strong campaign has been 

launched to defeat the proposal. 

The Ritz Theatre was closed October 1. 

The situation was operated by Acme Theatres, 

a local circuit. Reliable local sources 

report that the Acme lease would have expired 

the first of the year, so the house 

was closed early as it was losing money. 

We extend sympathy to the family of P. 

A. Engler sr., veteran Birmingham theatre 

operator, who died recently. Engler and 

his son operate several houses in the downtown 

area. These include the Carver, Famous 

and Eight Avenue. 

ideal 

owai+sxôuwlien 

on p\ci\j 

WAHOO is 

the 

boxofFice aftracflon 


'ofF-nights". 


details. 




3750 Oakton SI. • Skokic, Illinois 

JACKSONVILLE 

. . . 

Toe Muslch's Lake Forest Drivc-In was 

alone in presenting a special Halloween 

night show here. His screen program 

was headed by "13 Ghosts" and "Tlie 

Electronic Monster," and all children attending 

were provided with candy treats 

The biggest Halloween party in town 

for youngsters was staged by a southside 

Buick dealer who gave away apples, candy 

and balloons to all comers . . . Friday night, 

usually the night when more family groups 

patronize local indoor and drive-in theatres 

than any other night of the week, 

became just an average night on October 

28 when tens of thousands of parents and 

children attended PTA fund-raising Halloween 

carnivals and suppers at scores of 

elementary schools. 

Louis J. Finske, president of Florida 

State Theatres, and wife took time out to 

become prolific postcard writers as they 

sent greetings to friends and associates 

during a vacation tour of Japan ... At a 

general membership meeting in the Hotel 

Roosevelt October 23, WOMPI members 

mapped plans for a local industry Christmas 

dance . . . The next WOMPI board of 

directors meeting was scheduled November 

8 at the Roosevelt . . . Mary Brooker, 20th- 

Fox staffer, has returned to the WOMPI 

membership . 

. . WOMPI 

is seeking to 

raise $500 to charter an air-conditioned 

bus to transport the entire group to the 

1961 WOMPI convention in Charlotte, N. 

C. . has volunteered to bicycle 

four prints of a Muscular Dystrophy trailer 

to 16 local theatres during November . . . 

Newest WOMPI fund-raising project is the 

sale of decorative Christmas wrapping 

paper which can be purchased from any 

WOMPI member. 

Here to buy supplies and book films were 

exhibitors Sam Newton, Wildwood, and Roy 

Bang, Groveland . Bowers, Allied 

Artists manager, left for a downstate tour 

Smith is a new booking department 

secretary at Warner Bros . . . Jesse 

M. Kimmons. former Alabama and Georgia 

projectionist who now heads the Eska 

Productions Corp., producer and processor 

of Sound and silent films at Leesburg, Fla., 

said he and Mrs. Kimmons plan an early 

opening for the Ritz Theatre in Leesburg, 

which was known as the Palace when 

operated by MCM Theatres. Kimmons said 

they also plan to convert a former downtown 

Leesburg telephone building into a 

kiddy park under the sponsorship of the 

town's leading merchants. He said the child 

center, scheduled to open November 21, 

will be equipped with a profit-making concessions 

stand and will offer free color 

television and 16mm motion pictures. 

. . . "Song Without 

Tim Crawford, former local exhibitor, is 

now on the sales staff of a downtown 

furniture company 

End," film story of musical genius Franz 

Liszt, will premiere at the Town and Counttry 

Theatre. Mike Meiselman is presenting 

it as an art show offering for local music 

The ever-popular Fernandel 

lovers . . . 

in "The Return of Don Camillo" is the next 

foreign film scheduled by Al Hildreth at 

the San Marco Art Theatre . Jacksonville 

Fair, sponsored here last year by 

the Variety Club and the Chamber of 

Commerce, is expected to attract more 

than 100,000 patrons during its November 

9-19 run at the Gator Bowl grounds. 

Mr. and Mrs. Sid Walker operate a skating 

rink on the south side at 1222 Mary St. 

in the same building which they opened 

in 1911 as a motion picture theatre. In the 

49 years between then and today they 

have variously operated the huge, twostoried 

wooden structure as a theatre, 

motion picture studio, a ballroom, basketball 

court, boxing arena, auditorium and 

skating rink. They still possess the original 

silent motion picture projection machines 

and an ancient carbide-burning spotlight. 

Clayton Gillam, former Ohio exhibitor, 

is a new staffer at Florida State Theatres 

Gerety. former MGM staffer in 

New York, is now retired and living in a 

new home at 200 Hercules Ave.. Clearwater. 

'Ben-Hur' Clocks 450 

In 3rd Memphis Week 

MEMPHIS— "Ben-Hur" has just finished 

a big third week at the Palace here 

doing the same high-level 450 per cent 

business recorded in the second week. Malco 

reported 150 per cent of average on a 

second week of "High Time." 


Malco High Time {20th-Fox), 2nd wk 150 

PolQce Ben-Hur (MGM), 3rd wk 450 

State The Mognificent Seven (UA), 2nd wk 100 

Strand Desire in the Dust (20th-Fox), 2nd wk. 100 

Warner Mordi Gras (20th-Fox); Love Me 

Tender (20th-Fox), revivals 60 

BALLANTYNE IN-CAR SPEAKERS 

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1010 North Sloppey Drivo 

P.O. Box 771 Albony, Georgia 

Phone: HEmla«k 2-2846 

STARTS NOV. 15 

OPERATION 

]QQ 

INQUIRE NOW 

HERSHEL D. 

PARKER 

"Dixie's Finest 

Speaker Rebuilding" 

1004 HOLLY STREET 

GADSDEN, ALABAMA 

RCA 

SOUND SYSTEMS 

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365 Pork St. Jacksonville 

BOXOFFICE November 7. 1960 SE-1

- 

. . . The 

. . Gordon 

. . The 

MEMPHIS 

ÂTat.son Davis, Malco Thealie iiuiiiayt'i-, 

ts planning big things this month. 

First he Is building a 32-foot spaceship to 

park in front of the theatre during the 

showing of "I Aim at the Stars." the Wernher 

von Braun story, which opens this 

yOU'KB 

STicme youK 

wNBCK OUT) 

II 

llljti*— Ml 

. . . evcryfime you usher 

someone to o "can't-becomfortable" 

seat. Sure, 

you may be showing top 

films. Your prices may be 

the best In town. But if 

your sects aren't soft and 

comfy, they won't be filled 

second 

time! 

'' 

wcric. Ttu-n on November i;3. Elvis Pres- 

Ic.v's latest movie, "G. I. Blues." starts Its 

first run at the Malco. Since this is Elvis' 

hometown, his pictures always pack the 

house. 

"Most of a theatre's business comes from 

children," Mrs. Judson McKeller, chairman 

of the Memphis Censor Board, told parents 

at the Richmond School. "When you 

keep your children away from a theatre, 

it will hurt the owner's pocketbook and he 

will quit showing offensive pictures. Public 

reaction has stopped the showing of 

several movies lately." She added that 

since so relatively few films are being made, 

banning a movie through censorship would 

actually leave some exhibitors without a 

product to show. 

Patrons 

. 

Malco Theatres closed the Kentucky 

Theatre at Henderson, Ky., October 30 and 

opened the Raver Theatre in Henderson 

for fuUtime operation Friday i4) 

. . . 

The Malvern Drive-In at Malvern. Ark., 

has been closed for the season . 

at luka. Miss., 

. . 

have moved indoors for the 

winter. The luka Drive-In closed October 

30 and the Majestic Theatre at luka opened 

October 31. Exhibitors Services announced 

Bel Air Drive-In at Centerville. 

Tenn.. was closed for the season October 

31 Hutchins closed his 64 

Drive-In, Russellville. Ark., October 29 . . 

. 

C. C. McGahey, owner, closed the Ackerman 

Theatre at Ackerman, Miss. 

a giant Halloween costume party with 

prizes, in addition to kiddies shows on the 

Saturday before Halloween. Womctco's 

163rd Street Theatre is inaugurating a 

sneak preview for children starting at 10 

a.m. Saturdays. 

Th? (,'aplan brothi-rs, owners of the 

Roosevelt Theatre on Arthur Godfrey road 

which has been closed all summer, have 

completed negotiations for "The Alamo," 

and will reopen the house in December. 

The theatre is being refurbished and fitted 

out with a giant panoramic screen and 

Todd-AO equipment. The premiere of "The 

Alamo" will be a benefit held prior to the 

official opening December 26. 

. . 

K-i Read. la'jora''o:'y sinrrxifor ;'or Reela 

Films, and his wife and two sons are entertaining 

his parents. Mr. and Mrs. G. C. 

Read, from California . Jack Fink, manager 

of Wometco's Park Theatre in Tampa, 

is recuperating after minor surgery . . . 

Bud Weil in Wometco's WT'VJ production 

department, was called to New York by 

the death of his sister. 

Jean Aries will play one of the leading 

feminine roles in "Homicidal." a William 

Castle production for Columbia. 

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. . 

. 

K. K. King, Rialto. Searcy; William Elias. 

Murr. Osceola; Alvin Tipton. Tipton at 

Caraway. Manila and Monette. and Harold 

Rackley. Palace. Beebe. were in town from 

Arkansas . Whyte Bedford. Ford Drive- 

From 

In. Hamilton. Ala., was in town . 

Tennessee came W. F. Ruffin sr.. 

. 

and W. 

F. Ruffin jr.. Ruffin Amusements Co., 

Covington; Louise Mask. Luez. Bolivar, 

and J. U. Burton. Strand. Tiptonville. Vince 

Danna of the Collier-Jackson circuit was 

a Memphis visitor. 

MIAMI 



Manager 



I 

WRITE, WIRE OR 

PHONE ALPINE 5-8459 

MANUFACTURERS 

Foam Rubber ft 

Spring Dishlons. back 

and seat coTers. 

DISTRIBUTORS 

Upholstery 

fabrics and 

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.âshvtile, Tenneisec.. 

'\A7here the Boys Are," a film about the 

influx of college students every Easter 

for a wild celebration in Fort Lauderdale, 

will be world-premiered at the Gateway 

Theatre there December 2. It will open 

the following day at the Florida, Colony, 

Loew's 170th Street and Riviera theatres. 

A movie outfit needed some ducks 

recently and rented them from Art Bruns, 

who has ducks swimming in his Miami 

Springs Villas ponds. The ducks got $2 a 

day talent fee, but Bruns, one of the 

town's most ardent 'Variety Children's Hospital 

fund raisers, turned the money over 

to the hospital . Diplomatic Ball 

December 3 officially ends the Israel bond 

drive each year. Only those who have purchased 

$1,000 in bonds may buy ball tickets, 

which are $15 a piece, but this also includes 

a ticket to the movie "Exodus" 

which opens at Florida State's Sheridan 

Theatre December 21. 

Four Wometco neighborhood theatres. 

the Surf, Tower, Rosetta and Essex, staged 

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SE-2 BOXOFFICE November 7, 1960

. . James 

': 

NEW ORLEANS 

KJembers of VVOMPI gathered at the 

home of Regina Lambou, 2518 O'- 

Reilly. Sunday afternoon i6) in pursuit of 

pleasure and jovial togetherness, sparked 

with games, refreshments, door prizes and 

talk. Several husbands and dates joined 

them in the merrymaking, which continued 

well after twilight. Jane Ella Moriarty and 

Claire Rita Stone assisted Regina. 

Lawrence Woolner began his extended 

journey Sunday night, October 30. He 

plans to visit all exchange centers, except 

those on the far west coast, in the interest 

of Filmgroup, for which he is vice-president 

and southern sales manager. Woolner's 

other industry interests include Woolner 

Bros. Pictures la producing company* 

and Woolner Bros. Drive-In Theatres, both 

carried on in association with his brother 

Bernard. 

Effective November 21, F. F. Goodrow 

will relinquish rights to the distribution of 

Valiant's product in this exchange territory. 

Goodrow has handled Valiant distribution 

since the beginning of that com- 

pany but says that now Howco Pictures 

of Louisiana requires his constant attention. 

Valiant, which recently extended its 

New Orleans territory to nicludc the Memphis 

area, will continue to operate from 

Goodrow's place but under a new sales 

manager, who for the time being is not in 

a position to be made known. 

James Bradford, head of C&B Theatres, 

is still in the hospital with a kidney ailment, 

according to Ralph Reid of Exhibitors 

Poster Exchange . McMurray, 

in charge of Blevins local popcorn and supply 

store and warehouse, was in Popcorn 

Village, Nashville, Tenn., on a routine home 

office visit to converse with Fred McCabe, 

sales superintendent. 

About 60 WOMPI members attended a 

recent Public Service Cooking School, described 

by Ida Klos. editor of the WOMPI 

Whoopee, as one of the club's most interesting 

evenings in a long time. Lee 

Nickolaus and Gladys Villars won door 

Henceforth there will be door 

prizes . . . 

prizes at each WOMPI luncheon. Paula 

Trumback of Hodges Theatre Supply won 

two individual ash trays at the last luncheon. 

SAV DEAR. . 

. > 

WANT TO GO TO THE 

ORive-iN tonight; 

/ I'M AFRAID THE ^ 

MOS9VITOS WILL Rl/IN 

THE ENTIRE EVENING' 

PIC UP SALES 

WITH PIC 

FILM BOOKING 

AND BUYING 

NOW AVAILABLE 

For Qualified 

Indoor and Drive-ln Theatres 

Served By the Atlanta Exchanges 

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for to insure a profitable operation 

FOR DETAILS 

FLOYD D. 

WRITE 

MORROW 

MORROW THEATRE SERVICE 

519 KINGSTON AVE., 

LOUISVILLE 14, KY., EMerson 3-251S 

Serving the Indianapolis, Cincinnati ond 

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FOR QU ALITY,***^*^®®®***®*^®^ 

SERVICE AND SATISFACTION 

Send Your Orders to 

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Birmingham, Alobomo 

Cano^trvcL 

eS^BOOKING SERVICE 

221 S. Church St., Charlotte, N. C 

FRANK LOWRY—JOHN WOOD 

PHONE FR. 5-7787 

Filmrow callers: T. G. Solomon, president 

of Golf States Theatres, and Jim de- 

Neve, the circuit's general manager; Donald 

Fiske, Fiske, Oak Grove and Lake Driveln, 

Lake Providence; Curtis Matherne, 

manager of the Ritz & Fix, Pascagoula. 

Miss.; Luke Fontana, Arcade, Slidell; Tom 

Watson, Ellisville, Miss., theatres; Marijo 

James, Connett Theatres booker, Newton, 

Miss.; Bill Darce, Opera House, and Mickey 

Versen, C-Wall, Morgan City; Mr. and 

Mrs. Claude Bourgeois, Biloxi, Miss.; W. L. 

"Pick" Mosely, Picayune, Miss., theatres; L. 

D. Jarvis, Lamar, Purvis, Miss.; Ed Jenner, 

Laurel, Miss., and Sam Daigre, Osage, 

Plaquemine. who also visited their buying 

and booking representative. Theatre Owners 

Service Co. on Carondelet street. Milton 

White. ex-Filmrowite, came in from 

his camp at Chef Menteur for a day's visit 

with his buddies, Ralph Reid and Bill 

Cobb, at Exhibitors' Poster Exchange. 

Five WOMPI members earned blue 

ribbons 

during the past year by attending 

every luncheon. During the recent WOMPI 

international convention in Toronto, Mable 

Guinan. international president, gave local 

president Carmen Smith the ribbons to 

pass along to the local winners—Delia Jean 

Favre, Rolande Guma, Ethel Holton, Jane 

Ella Moriarty and Carmen herself . . . 

WOMPI plans are shaping up for a November 

supper meeting — during the 

Thanksgiving holidays. Each member is to 

bring a guest from the crop of industry female 

staffers . . . More than 20 WOMPI 

members will take part in the Midday TV 

Broadcast Thursday (10) ... Members 

with birthdays this month: Inez Tauzin 

(6); Alma Lee Maholland il0> and 

Myrtice Swearington (20i. 

Friday-Sunday Policy Resumed 

NEW HAVEN—The Windsor Locks 

Rialto 

Corp. and the Southington Colonial 

Corp. have resumed a Friday-through- 

Sunday policy at the Rialto, Windsor 

Locks, and Colonial, Southington. 

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SE-3

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. . On 

ATLANTA 

lôvle censorship Is Ihe •dtmocratic way" 

to piotpct the youth of the community. 

Christine Smith, city censor, said at a 

meetinR of the Northslde Kiwanls Club. She 

noted that of the 4.230 motion pictures she 

has viewed, only 98 were banned as unfit, 

and of the latter 51 were foreign . . . Bob 

(Cramores 

Mosco, operator of the downtown Rialto 

and Central theatres. Is taking part in 

Marist College alumni drive for $1,750,000 

to finance a new campus. 

Lex Benton, executive of Benton Bros. 

Express and Benton Film Forwarding Co., 

was elected commodore of the Allatoona 

Cramores,., 

you bet 

Yacht Club at the recent annual meeting 

held at the Cherokee Town Club . . . Sympathy 

to Mr. and Mrs. Cooper Welch In 

the death of Mrs. Welch's mother, Mrs. 

Lillie Sargent. Welch is operator of the 

suburban Grove Theatre. 

Effective Thanksgiving. W. W. Fincher 

of Chatsworth, Ga., will cut his Starlitc 

at Athens, Tenn., and his Skyway Drive-In 

at Oxford, Ala., to four days during the 

winter season. The Aluminum Co. of 

America closed its theatre at Calderwood, 

Tenn., as of Thursday '2T. Continuing is 

the Tapoco, Tapoco, N. C, which Tom 

Lucy of Exhibitor's Service buys-books. 

George Krcegar, Benton Bros, official, 

was away on a vacation . Filmrow 

were J. M. Miller, 78 Drive-In, Jasper, 

Ala.: W. W. Fincher, Fincher Theatres, 

Chatsworth: A. L. Shcppard, Grand and 

Burke, Waynesboro: Nelson Scott, Palace 

at LaFayctte: James Reynolds, Madison 

and Union Point: Marshall Maddox, Jasper: 

Mr. and Mrs. J. W. Robinson, Wheeler 

at Elgin, Ala.: Jack Jones, Rialto and Swan 

at Blue Ridge: Mrs. J. M. Lakeman, Dixie 

and Havala at Haleyville: R. C. Cobb, Cobb 

at Fayette, Ala., and Nat Hancock. Roosevelt 

at Jefferson. 

A Halloween Trick or Treat party was 

given for the old folks at Battle Hill Haven 

by the WOMPI Monday

. . 

Premierettes Bow 

At 'Alamo' Opening 

DALLAS—The benefit piemiere of "The 

Alamo" at the Capri Theatre Tuesday 

night was one of the most colorful events 

of the season, with full treatment of the 

red carpet, music and civic personalities, 

kleig lights and popular Chill Wills on 

hand. The opening of the John Wayne epic 

was sponsored by the Variety Club of Dallas 

for the benefit of the Dallas Services 

for Blind Children, with tickets going at 

$50 each. Approximately $30,000 was 

raised in the campaign the Variety Club 

is conducting for funds to build a home 

for the services. 

It was a first nighter all around, for it 

also was the first time for the Premierettes 

to render service to the industry. The 

Premierettes are ten attractive WOMPI 

members who have volunteered their services 

to distributors and exhibitors to serve 

as official hostesses for such special events 

as this. The ten Pilmrow volunteers are 

Marie Powers, Sue Benningfield, Rosemary 

White, Melba Renfro, Joyce Smith, June 

Ingram, Florence Lowery, Dorothy Morris, 

Virginia Elliott and Mary Louise Whiteman. 

These ten were dressed in identical 

short formals of pink with shoes dyed to 

match, and added much to the dignity and 

charm of the opening night of the picture. 

The Capri recently was redecorated and 

the dresses of the WOMPI women hannonized 

beautifully with the theatre colors. 

Chill Wills presented each of the Premierettes 

a corsage for the evening, and he 

autographed photos for many guests. 

Norm Levinson, general manager, and 

Earl Podolnick, president of Trans-Texas, 

presented a book on the film to Mayor 

Robert L. Thornton. The book contains 

the complete history of the filming of the 

picture, from the planning stage to the 

completed production. Gordon McLendon, 

radio and TV producer, was master of 

ceremonies for the evening. The Hillcrest 

choir sang selections from "The Alamo" 

and other Texas songs. McLendon then introduced 

Wills who spoke briefly on the 

film, and accepted a plaque from the Variety 

Club in behalf of Wayne. 

October Tornado Flattens 

Friona, Tex., Drive-In 

FRIONA, TEX.—The Elk Drive-In at 

the western city limits was levelled by a 

late afternoon tornado recently, suffering 

damage estimated by owner W. E. Mc- 

Gloughlan at $65,000 to $70,000. Mc- 

Gloughlan said he had insurance up to 

$23,000 on the drive-in structures. 

After striking the Elk Drive-In, the 

tornado swept across the road, lifting and 

passing over a second drive-in owned by 

McGloughlan. 

Dai-Art Handling Janus 

In Texas, Oklahoma 

NEW YORK—Janus Films has given the 

exclusive franchise to all its releases in the 

Texas and Oklahoma exchange areas to 

the newly formed Dai-Art Films of Dallas, 

according to Ira Michaels, vice-president 

In charge of national sales. Dai-Art. under 

the direction of Fred Beiersdorf, has 

launched the English-language version of 

"The Magician" and "A Lesson in Love," 

both Janus releases. 

OKLAHOMA CITY 

phe MOM exchange, located at 629 West 

Grand for 25 years, was moved over 

the weekend to 710 West Grand in the 

building occupied many years by RKO before 

it quit business. Manager George 

Fisher reported salesman Connie Carpou 

was transferred to Dallas, effective Monday 

1 24 1. Bob Egbert, in the booking department 

the last few years, was moved 

back on the road as salesman. Bates Farley 

probably will have to break in a new 

assistant booker. Ward Royalty, office 

manager, who has been ill, is spending a 

few hours each day at his desk. 

Jack LaMonte, general manager for 

Mistletoe Express here, and Clyde Reeves, 

Beaver Express, Woodward, and their wives 

drove to Boulder to see Colorado defeat 

Oklahoma U. They ran into a snowstorm 

on the way back. Mistletoe, Beaver and 

Magic Empire Express, the latter headed 

by Olen Nuckols, handle most of the film 

in Oklahoma. 

Paul Stonum of Anadarko, president of 

United Theatre Owners of Oklahoma, has 

called a luncheon meeting at Hardy's here 

of the newly elected board of directors on 

November 15. Sam Brunk, executive director, 

sends out a call for payment of 

dues, which he said have been coming in 

slow . . . News from Guymon out on the 

Panhandle was that seven inches of snow 

had piled up there. 

Clyde Christian, in town to attend the 

recent teachers convention, reported he 

had sold his Pix Theatre in Wewoka to 

Fred Beery, who owns the building. Athel 

Boyter will continue to buy and book . 

Also in town were the Lamont Kings of 

Marietta. He runs the King Theatre and 

a malt shop there, while she teaches in the 

schools ... In from Poteau were the O. K. 

Kemps, who have the Victoiy Theatre and 

a snack shop near the school . . . Also 

taking advantage of the school holiday 

were E. E. Ingham, who operates the Arnett 

Theatre and drives the school bus 

there, and Joe B. Johnston, Stardust 

Theatre at Hooker, who also drives the 

.school bus. 

Exhibitors seen on Filmrovv: H. D. Cox. 

Caddo, Binger; Jep Holman, Trend, Maysville; 

Mr. and Mrs. Bill Wilson, Mooreland, 

Mooreland; J. E. Jones. Sand Springs 

Drive-In, Tulsa; Oi-mand Womble, Caddo: 

W. E. Jones and Jess Sanders, Star and 

Harmony, Sand Springs: O. L. Smith, 

Alamo and Longhorn, Marlow; J. Rudolph 

Smith. Royal. Mountain View: Clint Applewhite, 

Liberty at Carnegie: Si Barton, Bar- 

T at Prague and Cozy at Stroud: Levi 

Metcalf, Canadian at Purcell, who reported 

that he had closed his Skyvue Drive-In, 

and will operate the Canadian Theatre 

on Saturday and Sunday only. Said Levi, 

"The new bowling alley has all but put me 

out of business." 

Bill Petty operates the Petty Theatre at 

Hominy, and manages the Tall Chief at 

Fairfax for Allied Theatres, owned by B. 

J. McKenna sr., and his sons Jimmie of 

Tulsa and B. J. jr. of Perry. Petty also 

took over the lease on the Tower at Drumright, 

effective November 1, and is closing 

the theatre for repainting and renovation. 

Jimmie Leonard, who lives in Meeker, had 

the Tower on lease from Video Independent 

Theatres but had to give it up to 

concentrate on his washeteria in Meeker. 

He had planned to open another self service 

laundry in Drumright and move there 

but it never materialized. Petty said his 

son will come up from Texas and take 

over the management of the Hominy and 

Fairfax theatres, and Bill will move to 

Drumright where he can put some showmanship 

into the situation. Athel Boyter 

will continue to buy-book for Hominy and 

Drumright, and B. J. McKenna Jr. will do 

likewise for the Fairfax. 

J. D. Lankister, who took over the Majestic 

at Allen for a few weeks, has given 

it up and gone back to his job in the radar 

department at Tinker Field here in the 

city. Leon Kidwell has again taken over 

the management of the Majestic. 

Lee Brewer, Royal and Brewer's Drive- 

In, Pauls Valley, and Mr. and Mrs. Jim 

Ferguson, State at Beggs, conferred with 

buyer and booker Athel Boyter . . . Leslie 

Nordean, former exhibitor at Konawa and 

Maud, was on the Row . . . All downtown 

theatres and a few of the suburban houses 

report business was above average during 

the teachers convention October 27-29. 

Over 17,000 teachers were registered. 

Famed jazz composer Duke Ellington 

has been signed as musical director of 

UA's "Paris Blues." 

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BOXOFFICE November 7, 1960 SW-1 

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DALLAS 

Terry llaito. Paramount south Texas salesman 

who was cauKht in the recent 

stomi, admitted he was scared staff. He 

had just passed a fillinK station In Schulenburg 

when the tornado swept down and 

blew a woman out of a car and completely 

demolished the station. Water came up 

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ment, 

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Christmas 

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meda 

I 

who 

I 

I Wausau 

j 

WAUSAU, 

I Krueger 

1 tre 

1 

with "The Gazebo." Their policy calls 

I for a Friday night show, Sunday after- 

noon matinees and two evening shows on 

Sunday. 

i 

. . San 

. . Eliseo 

during 

I 

THEATRICAL 

Thought He was a Raccoon" over for a 

third week. 

Scheduled for a state-wide premiere in 

San Antonio, Houston and Port Worth 

early in 1961 is the Tommy Reynolds-Billy 

Lightfoot Production, "Tomboy and the 

Champ," with Candy Moore portraying the 

leading role. Made in Texas, the picture 

will be a U-I release. 

South Texas newsnotes: Angel Infante. 

Mexican film star, is playing theatre dates 

in the Rio Grande Valley . Mireles, 

principal of the Rio Grande High School, 

will open the Rattlers Drive-In, Rio Grande 

City, in November. 

Clasa-Mohme's "La Llorona," a picture 

about the gliost of the Indian wife of 

Mexico's oldentime ruler, Hernando Cortez, 

had a Halloween opening at the Alameda 

Arturo Garcia is the new 

Theatre . . . 

manager of the Iris. Eagle Pass . . . Malena 

Torres, the recording star, is being booked 

into west Texas theatres by Stout Jackson 

. . . The Jaycees have taken over the theatre 

at Knox City this fall to assure the 

town of having at least one show 

Sam Ban-y. National Theatre 

. . . 

Supply, 

Dallas, was in town recently calling on 

the trade. 

In town to book and buy were Doyle 

Mount, Capada Drive-In, Ploydada: Ed F. 

Ray, 84 Drive-In, Amherst; Edmo Elizondo. 

El Charro Drive-In. Santone: Lloyd Munter, 

Yolanda. Eagle Pass; Mateo Vela. 

Azteca. Houston; Eddie Reyna. Frels Theatres. 

Victoria; Gregorio Bustamente, 

formerly with Azteca Films, and Jerry 

Ebeier. former Karnes City theatre owneroperator 

Antonio's Eunice Grey 

. 

has been added to the cast of "Two Rode 

Together" now rolling before the cameras 

1 at the Brackettville location. 

. . . Azteca recently trade- 

. . . 

Martinez, Azteca booking departwill 

become a bride the day after 

screened "Ferias de Mexico" at the Ala- 

Teatro Durward A. Taylor, 48, 

has been a projectionist for local 

Interstate Theatres for more than 17 years, 

died recently. 

Decatur. Ala., Bowline 

Helm to James Duncan 

DECATUR, ALA.—The new manager of 

the Bowline Drive-In. succeeding Carlton 

Mann, is James A. Duncan, formerly of 

Florence. Duncan previously was manager 

of the Wilson Drive-In. Florence, a unit 

of the same circuit that owns the Bowline, 

for the past two years and prior to 

that was manager of theatres in Chattanooga 

for ten years. 

Duncan is past president of the Exchange 

Club of Chattanooga, a Mason, and 

has just completed his first year as Sunday 

school superintendent of the Edgemont 

Methodist Church in Florence. 

The Duncans have two children, Cathy, 

8, and Bobby, 4. Mrs. Duncan and the 

children will join him here as soon as the 

home in Florence is sold. 

Theatre Reopened 

WIS.—Mr. and Mrs. Walter 

have reopened the Edgar Thea- 


EL 

PASO 

^his Southwest Texas up-and-coming 

radio station KELP joined forces with 

Price's Creameries and Interstate's Plaza 

Theatre Saturday the 29th for a mammoth 

Kiddies Show celebration. Manager Bill 

Chambers had the program begin at 9:30 

a.m., consisting of a large assortment of 

cartoons and comedies. Time was devoted 

to stage appearances by Red Brown. Anna 

Lee and a half-dozen disc jockeys from 

KELP, including Morton Downey jr., son 

of the world-famous tenor. Some 250 45- 

rpm records were awarded as prizes to the 

lucky winners by way of numbers placed 

on the backs of seats in the theatre. Admission 

was an empty one-half gallon 

Price's ice cream container and a like 

capacity of a single milk container. Manager 

Chambers reported a nice attendance, 

with all youngsters receiving a free face 

mask. 

The weekly Presidential Theatre Poll, 

involving some 80 Interstate Theatres in 

Texas, with the fifth week's percentages 

tabulated to October 26 and revealed by 

City Manager John Paxton, has Kennedy 

leading with an edge of 52.04 to Nixon's 

47.96. The sixth and final week's figm-es 

will appear on the 14th. after the general 

election. Interstate predicted the outcome 

of the 1956 election and, according to 

Paxton "Let's do it again!" 

The Interstate Theatres Weekly Digest 

cited Plaza Manager Bill Chambers for his 

outstanding publicity efforts on behalf of 

"House of Usher." Bill collaborated with 

KROD-TV's Glen Randle. who made newsreel-type 

films of the casket placed in the 

lobby (courtesy Kaster & Maxon funeral 

I 

directors the run. Patrons were 

filmed as they peered at the eye-catching 

display, a two-headed body with hands 

clutching the sides. Then, the pictures were 

aired by the TV station. The first person 

to recognize themselves on television and 

phone in was the winner of a "Block 

Party" for six to see "House of Usher." 

"Midnight Lace" premiered on the 29th 

as a special "Pre-Halloween Late Show." 

Plaza Manager Bill Chambers arranged 

with S. H. Kress Co.'s Prank Lynn for an 

effective tiein. with tiie latter offering his 

customers a gigantic "trick or treat" Ice 

cream sundae at 30 cents. Passes and merchandise 

were prizes. Every customer purchasing 

a sundae drew a number, and if 

lucky, was awarded a prize or pass to the 

Plaza. Frisco Gutierrez, theatre artist, designed 

special counter and window displays, 

using standard National Screen Service 

paper. 

Manager John H. Bannister, North Loop 

Drive-In. featured a "Tween Season" price 

— 99 cents a carload. The ozoner is owned 

by Les Dollison of Santa Pe, N. M. 

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SW-4 BOXOFFICE :: November 7. 1960 I j

. . 

'Epitaph' Excellent 

In Milwaukee Bow 

MILWAUKEE— Business here was average 

to very good, with "Let No Man Write 

My Epitaph" and "Ben-Hur" leading the 

street in that order. 


Polace—This is Cineromo (Cinerama), 12th wk.. .225 

Riverside— Under Ten Flogs (Para); The Boy Who 

Stole o Million (Para) 100 

Strand— Ben-Hur (MGM), 25th wk 250 

Towne— Song Without End (Col), 3rd wk 125 

Worner— Let No Mon Write My Epitoph (Col); 

Strangers on o Train (WB), reissue 260 

Wisconsin—Desire in the Dust (20th-Fox); Squad 

Cor (20th-Fox) 1 75 

New Offerings Fizzle 

In Dull 

Omaha Week 

OMAHA—It was a soso week for local 

first runs, with none showing any great 

strength. "Ben-Hur" held strong in its 

37th week at the Cooper but others ranged 

from average to slow at the boxoffice. 

Cooper—Ben-Hur (MGM), 37th wk 115 

Dundee—Jozz on o Summer's Doy (Union) 105 

Omaha— I Aim ot the Stars (Col) 75 

Orpheum—Surprise Pockoge [Col) 100 

State—The Subterroneons [MGM) 85 

Warns Broadcasters Ass'n 

To Check Post-48 Movies 

OMAHA—Three pitfalls of good taste on 

television were stressed by the chainnan of 

the television code review committee of the 

National Ass'n of Broadcasters at the NAB 

fall conference at the Sheraton-Fontenelle 

Hotel here. 

E. K. Hartenbower. who also is general 

manager of KCMO-TV in Kansas City, 

identified the pitfalls as movie trailers, 

feature movies made after 1948 and personal 

product advertising. 

Of movie trailers appearing on television 

promoting a film at local theatres Hartenbower 

said: 

"Some of this stuff in the past has been 

exceptionally violent, overly sexy or. at 

best, quite suggestive." 

He advised broadcasters to screen carefully 

movies made after 1948. 

"This is not to discredit these films," he 

said, "but remember, some of them raised 

a few eyebi'ows when exhibited in theatres." 

Joe H. Downing Appointed 

Dr Pepper Area Manager 

DALLAS—Joe H. Downing, a member of 

Dr Pepper Co.'s national merchandiser 

staff, has been promoted to zone manager 

for Iowa, Minnesota. Nebraska and South 

Dakota, it was announced by Lester P. 

Helm, Western area sales manager. 

Downing joined the firm early this year 

and has taken part in several special promotions 

and new market openings. Before 

joining Dr Pepper, he was in the engineering 

department of the Louisiana Power 

and Light Co. and with the engineering 

section of Southern Bell Telephone and 

Telegraph Co. 

He is 

a graduate of Northeast Louisiana 

State College and fulfilled his militai-y obligations 

1953 to 1955, receiving a commission 

as first lieutenant in 1954. He is a 

former regional vice-president of the 

Louisiana Junior Chamber of Commerce. 

The MGM release, "The Subterraneans," 

was produced by Arthur Freed and directed 

by Ranald MacDougall. 

BOXOFFICE :: November 7. 1960 

MILWAUKEE 

The Rosomary Bischoff studio's annual 

"Christmas Party" was held on the 

evening of October 25 at the Pfister Hotel, 

and garnered a turnout that any exhibitor 

throwing a press party would envy. In 

addition to press, radio. TV and advertising 

folks, a goodly number of exhibitors 

attended the festivities. Miss Bischoff likes 

to spread the word that her luscious models 

are available for the various promotional 

activities sponsored by the film industry 

in this area. 

Ray Boyle, managing director of the 

Fred Miller Theatre here, has announced 

that June 3 has been set for his wedding. 

He and his fiancee are planning a reception 

at the Milwaukee Press Club . 

Both the Fox Bay and Oriental theatres 

have abandoned the double-feature policy. 

Don Patch. Oriental manager, says under 

the single feature, the time element works 

out better—6:45 p.m. and 9 p.m.—whereas 

with doubles, it meant that a patron arriving 

at 8 p.m. didn't get out of the theatre 

until past midnight. He feels the single 

policy appears to be making a comeback, 

based on the results of "Ocean's 11" and 

"Psycho," each having done exceptionally 

well single. 

. . 

Ralph Barnes, an account executive for 

radio station WOKY for the past two 

years, can always be counted on to lend 

a receptive ear to any motion picture promotion 

approach. Having been an exhibitor 

for many years, his know-how on promotional 

programs is of value to exhibition 

and to his station as well . The Mirisch 

brothers, Harold, Marvin and Walter, former 

exhibitors here, who now have the 

Mirisch Co. in Hollywood, have been getting 

quite a bit of publicity here recently, 

including a two-page spread in the movie- 

TV section of the Milwaukee Journal. The 

boys have announced a 50-million-dollar 

program of feature productions for 1961. 

Litho Compositors, 759 North Milwaukee 

Street, held open house for the Technical 

Writers Ass'n Oct. 25, featm-ing a tour of 

the new quarters. Might prove interesting 

to an exhibitor to drop in for a looksee, 

and to pick up a free copy of their Type 

Specimen Sheet to aid those who handle 

their own advertising and releases. 

More than 40 exhibitors thus far have 

signified their intention of attending the 

second annual indoor and outdoor theatre 

convention at Chicago November 7-9. including: 

Ed Johnson, S. J. Goldberg, Ben 

Marcus, Evelyn Gutenberg. Don Perlewitz. 

Garry Franzen. L. J. Beltz. Rudy Koutnik. 

OUie and Ray Trampe. Harry Perlewitz. 

Hank Toilette, Joe Strothers, Angelo 

Provinzano, Ranee Mason, Don Deakin, 

Mr. D. Ellickson. Robert "Bob" Matthews. 

Loren Hustin. Dean Fitzgerald, Carlisle 

Roggenbock, Al Prank and Fred Miner. 

The National As.sociation of Concessionaires 

will present a mammoth trade show, 

largest ever held under one roof! 

Elmer Nimmer is whooping up attention 

for his neighborhood Granada Theatre in 

a promotion on "My Pal Wolf." In addition 

to a coloring contest for boys and 

girls under 12. he will have on the stage 

Chief Evergreen Tree, radio personality 

who does bird imitations. Prizes include 

complimentary tickets and a table radio 

. . . Harry Goldberg, New York, in charge 

of Stanley Warner advertising and publicity, 

and Herb Wheeler. Chicago, district 

manager, were in for conferences with 

Herbert Copelan, midwest zone manager, 

and Harry Mintz, district manager for 

Wiscon.sin. Topic: "Operation Sellers' 

Choice." A circuitwide campaign is being 

whipped into shape to follow through on 

the points brought out at the conference. 

Johnston Sees No Harm 

To U.S. in Our Films 

MINNEAPOLIS—Eric Johnston, president 

of the Motion Picture Association of 

America, who was in town to address the 

Minnesota Education Ass'n, discussed the 

position ot American films in an interview 

with Will Jones, Minneapolis Morning 

Tribune entertainment columnist. He 

also answered attacks by persons who 

think American motion pictures hurt United 

States prestige abroad. 

"I think such criticism comes mainly 

from people who haven't seen our pictures," 

Johnston said. "And at any rate, I 

think we should be judged not by one picture 

but by a composite. The general impression 

our pictures give of American life 

is a darn good one. 

"I believe there are certain pictures that 

shouldn't be shown overseas, but whenever 

our organization makes a recommendation 

along these lines, it's generally 

followed. Films with great violence won't 

go in India, and we don't tiT to show 

them there. Films about Catholicism won't 

go in the Scandinavian countries. Films 

with lots of kissing won't go in Indonesia. 

"We judge everything from our own 

viewpoint and our own eyes. We've got to 

remember that they may create an entirely 

different impression overseas. What 

about our westerns? In them, we see 

violence. In depressed countries what they 

see is a counti-y developing the west. 

"In 'Grapes of Wrath' we see poor farmers 

being driven out of labor camps. In 

Russia, when the film is shown, what impresses 

them is that every poor farmer 

drives away in his own jalopy. 

"In a scene where a Negro is hit over the 

head, they are impressed, not by the Negro 

being hit over the head, but by his shoes. 

When he falls, they can see that he has on 

a pair of good shoes, while they're sitting 

there wearing gunny sacks." 

Answering criticisms of showing "Marty" 

in Russia, Johnston declared, "It is unfair 

to pick on 'Marty,' without remembering 

that the list of films we sent to Russia 

also includes 'Oklahoma!' and 'State 

Fair' and 'Twelve Angry Men.' But what 

do they really see in 'Marty'? It's a homey 

scene. It doesn't portray us as penthouse 

addicts. It shows a guy who's lonely, who 

seeks companionship. These are things the 

average Russian wants, too." 

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. . Bob 

MINNEAPOLIS 

II ctor Lloyd Nolan was in the Twin Cities 

on a political handshaking mission for 

the Republicans and also visited several 

cities in the Dalvotas . Westbrook 

Theatre at Westbrook. operated by Delon 

Knudsen, closed because of lack of business 

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. . . 

. 

The Adams at Adams, N. D., and the 

Augusta at Augusta, Wis., also closed 

Sid Heath opened his new theatre in the 

new civic building at Wells. Heath formerly 

operated the State at Wells, which 

burned down some time ago. 

. 

"House of Usher" is doing big business 

throughout the territory, according to Bill 

Marshall, AIP office manager and head 

booker . . Helen Manion, secretary at 

Universal, vacationed in northern Minnesota 

and at her home in Jasper. The Variety 

Club's annual election was held Monday 

night (7) at the clubrooms in the 

Pick-Nicollet hotel. The board elects the 

officers. Chief barker Tom Burke of Theatre 

Associates named Sim Heller, S. E. 

Heller Co., chairman, to the nominating 

conmiittee assisted by Joe Podoloff, Vogue 

and American theatres; LeRoy Miller, 

Universal manager. Shelly Grengs, Shelgene 

Theatres, and Byron Shapiro, manager 

for Columbia. 

Belated condolences to M. A. Levy, manager 

at 20th-Fox, and Harry Levy, retired 

Fox salesman, on the death of their brother 

Sam in Ormond Beach, Fla. . . . Sim 

Heller has been named to handle the 1961 

Variety Club national convention campaign 

locally. The convention will be held 

April 24-29 in Miami Beach . . . Exhibitors 

on the Row: Kenny Brossman, Oakes, N. 

D., who was on his way to Milwaukee; 

Doug Ingalls, Pepin, Wis.; James Skeim, 

Crosby; Mickey Justad, manager of the 

Sterling and Hiway 218 at Austin, and J. J. 

Abraham, Bowbells, N, D., who was in buying 

pictures and equipment. Abraham also 

plans to reopen the theatre at Portal, N. D. 

The auxiliary of the Variety Club held 

its Barkers ball to honor present and past 

chief barkers October 29 at the clubrooms 

in the Pick-Nicollet. There were cocktails, 

a buffet dinner and dancing. Mrs. Martin 

Weinberger and Mrs. Morris Adlin were in 

charge of reservations . Favaro, 

20th-Fox exploiteer, was in Brainerd and 

International Falls working on "Can-Can." 

Merle A. Potter Dies 

MINNEAPOLIS—Merle A. Potter, 66, 

film columnist and critic for the old Minneapolis 

Journal, died in Los Angeles October 

26. Funeral services were held at the 

Veterans Administration cemetery there. 

Potter wrote his column of film news and 

chatter in the Journal from 1926 to 1939. 

After 1939 he was associated for a time 

with Berger Amusement Co. here and later 

was a columnist with the San Fernando 

Valley Times in North Hollywood. Survivors 

are his wife Edith; two sons, Addison, 

Altadena, Calif., and Dawes, St. Louis, 

and four grandchildren. 

First Safenovitz Grandchild 

NORWICH, CONN.—Samuel I. Safenovitz, 

owner of the Yale Theatre, and Mrs. 

Safenovitz have become grandparents for 

the first time with the birth of a baby 

boy, named Joseph Victor, to their sonin-law 

and daughter, Mr. and Mrs. Louis 

Lambert of New York. 

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aA^ Cargiil Coconut Oil Seasoning Per 50 lb. pail 16.95 

]X^ Liquid Popsit Plus Seasoning Per Case 16.75 

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No. 400 Automatic Bottom Boxes, 1% oz Per 1000 10.00 

No. 300 Automatic Bottom Boxes, 2 oz Per 1000 11.50 

fir-^F^ -mm M Large 25c Popcorn Boxes Per 1000 20.50 

1 lb. White Popcorn Sacks Per 1000 3.10 

1 lb. Brown Popcorn Sacks Per 1000 1.80 

1'/2 lb. Printed Noiseless Sacks Per 1000 5.00 

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NC-2 BOXOFFICE November 7, 1960

. . . Dick 

. . Harry 

— 

. . Exhibitors 

Museum at Detroit 

Asks Old Film Items 

DETROIT—Plans for an exhibit of the 

history of the motion picture industry in 

Detroit are being made by the Detroit 

Historical Museum, with an appeal being 

sent out to the industry to dig up suitable 

items, stored and forgotten in old offices, 

back stages, basements and elsewhere, for 

presentation or loan to the museum. 

Henry D. Brown, director, said: "The 

museum is assembling a collection of materials 

on the history of the motion picture 

industry, in Detroit. Our chief interest is 

in projection equipment, and related items, 

such as posters, stills, and related fixtures. 

The museum already has several significant 

items in the collection." 

An outstanding project is a working reconstruction 

of an oldtime nickelodeon, 

with all appropriate equipment. This would 

be located in a street reproducing the period 

of 1900-10 in a future addition to the 

present museum building. 

Brown asked any filmite or other person 

having either suggestions or information 

on available early equipment to write 

or call the museum, 5401 Woodward Ave., 

phone TEmple 3-5410, directing the inquiry 

to Daniel Reibel, curator of special 

exhibits. 

The need for special attention to old 

equipment and materials when "cleaning 

house" around theatres and offices was 

stressed. Only recently an ancient piece of 

projection equipment was discarded just 

before museum people learned of its existence. 

Censorship Laws Loom 

In at Least 20 States 

NEW YORK—Of the 50 state legislatures, 

47 will convene next year and the 

possibilities are that a number of censorship 

bills will be introduced, Charles E. 

McCarthy told the annual meeting of the 

executive committee of the Council of Motion 

Picture Organizations here October 25. 

McCarthy's report on censorship was 

echoed in its seriousness by Manning (Tim) 

Clagett, legislative representative of the 

Motion Picture Ass'n, who said that efforts 

to institute classification systems in 

many states would be forthcoming during 

coming sessions. Initial effort probably 

will come in New York and could be followed 

in 19 other states. He recommended 

that grass roots campaigns be started at 

once and that every assistance be 

to COMPO and the MPAA. 

given 

McCarthy predicted censorship problems 

particularly in New York, Ohio and 

Maryland. 

Chayo Arigatou, a Japanese comedian, 

makes his debut in Paramount's "Breakfast 

at Tiffany's." 

OMAHA 

ârl Rose, secretary of the York BPOE. 

has been named city manager of 

Central States Theatres at York, replacing 

Jerry Darner, who resigned to join a local 

radio station. Rose, who has had 40 years 

in the theatre business, started as projectionist 

at the Empress Theatre in Grand 

Island in 1917. He managed theatres in 

Norfolk, Kearney, Chariton and Marshalltown, 

Iowa, then went to Hastings to reopen 

a theatre. In 1934 he moved to York 

as manager of the Sun and later the 

Pines Drive-In, when Central States took 

over. He took the Elks position in 1956. 

Darner formerly was at Norfolk and 

Clarion, Iowa. 

. . . 

Eugene Jacobs, new manager of the 

United Artists Omaha-Des Moines exchange, 

succeeding the late D. V. McLucas, 

will headquarter in Des Moines . . . Leo 

Adler, UA auditor, stopped in the Omaha 

exchange to say hello on his way back 

from a vacation on the West Coast 

Bill Cun-y, head of the Iowa United circuit, 

spent a day in Omaha with United Artists' 

Jacobs . . . Cal Bard, UA salesman, has a 

new air-conditioned Ford. 

Bill Barker, owner of Co-Op Theatre 

Services, was called to Portland, Ore., by 

the serious illness of an older brother, 

Charles, a retired Allis-Chalmers executive. 

His brother died a few days after Bill's 

. . . 

an-ival and services and burial were held 

at Portland Ray Hudson, 20th-Pox 

custodian, reported the death of his sister 

Stella following a heart attack. 

. . . 

Sol Slominski, exhibitor at Loup City, 

may have royalty in the family. His daughter 

Ruth is one of the candidates for 

homecoming queen at Hastings College 

Barkes of TOP Advertising Service 

is finally getting his desk dried off 

after the defeat of the Yankees Joe 

Young, Warner exchange manager at Des 

Moines, was here for a meeting with City 

Manager Bob Hii-z and booker Ken Claypool 

. Wood, auditor, is at the 

Pox branch . . . The Omaha Theatre has 

signed "Can-Can," starting November 16. 

Walter Jencke, city manager for Nebraska 

Theatres, reports work is progressing 

rapidly on a major remodeling project at 

the Varsity Theatre in Lincoln. Nebraska 

Theatres is redoing the front in glass, 

recarpeting the foyer and extensively redecorating 

the interior, with Hanns Teichert 

of Chicago, famous interior decorator, in 

charge . . . The Variety Club held a stag 

at Ross' Steakhouse and the auxiliary held 

a dinner meeting at Gorat's Steakhouse. 

Movie stars' cattle figured in a 100-mile 

drive from the England Ranch in South 

Dakota to the Brandeis Ranch near Cody, 

Neb. The A&L Cattle Co., owned by stars 

including Gregory Peck. Jack Benny, Arlene 

Francis, Rosalind Russell and Gene 

Kelly, moved 1.200 head through the Little 

White River country . 

on the 

Row included Prank Hollingsworth, Beatrice; 

Virgil Kula, Fullerton; Phil Lannon. 

West Point: Mrs. Lcola Schuler, Humboldt; 

Mrs. Mona Pace, Malvern; Charles Thoene, 

Lyons; Mrs. Max Taylor, Weeping Water; 

Sid Metcalf, Nebraska City; Frank Good, 

Harlan, and Mrs. Henry Carlin, Spalding. 

Civic Tribute to Debbie 

HOLLYWOOD—A civic accolade was accorded 

Debbie Reynolds at the Hall of Records. 

The actress was named by the Los 

Angeles County Board of Supervisors as 

"the Hollywood personality who personifies 

good citizenship combined with fine 

artistry." The resolution honors Miss Reynolds' 

many charitable activities, notably 

her "dedicated work for the Thalians, a 

charitable organization of top show business 

personalities," of which she has been 

president for three years. 

MGM's "Where the Boys Are" is 

a filmization 

of Glendon Swarthout's novel. 


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BOXOFTICE :: November 7, 1960 

NC-3

V\/HICH JOB AAÔULD YOU TAKE? 

If you're like most of us, you'd take the 

job with the more tempting salary and 

the brighter future. 

Many college teachers are faced with 

this kind of decision year after year. In 

fact, many of them are virtually bombarded 

with tempting offers from business 

and industry. And each year many 

of them, dedicated but discouraged, leave 

the campus for jobs that pay fair, competitive 

salaries. 

Can you blame them? 

These men are not opportunists. Most 

of them would do anything in their power 

to continue to teach. But with families 

to feed and clothe and educate, they just 

can't make a go of it. They are wtually 

forced into better paying fields. 

In the face of this growing teacher 

shortage, college applications are expected 

to double within ten years. 

At the rate we are going, we will soon 

have a very real crisis on our hands. 

We mu^t reverse this disastrous trend. 

You can help. Support the college of your 

choice today. Help it to expand its facilities 

and to pay teachers the salaries they 

deserve. Our whole future as a nation 

may depend on it. 

It's important for you to know more about what 

the impending college crisis means to you. Write 

for a free booklet to: HIGHER EDUCATION, 

Box 36, Times Square Station, New York 36, N.Y. 

Sponsored as a public serrire, 

in co-operation with the Coiincil for Financial Aid to Education 

' HIOHER EDUCATION 

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NC-4 BOXOFFICE November 7, 1960

i 

i Screen 

j 

I 

with 

— 

major 

and 

'Eternity' 135 Tops 

Downbeat Detroit 

DETROIT—Although nearly 1,500.000 

people came downtown to attend the 

National Auto Show, apparently few drifted 

to the big first-run theatres, which did not 

share in the huge crowds. Business was 

just fair at best, with the top score going 

to "Hell to Eternity." with a solid 135 

per cent at the Michigan. 


Adomsf All the Fine Young Cannibals (MGM).. 75 

Broodwoy-Copitol—The Dead One (SR); The 

Undead (SR) 105 

Fox—Girl of the Night (W8); 12 Hours to Kill 

(20th-Fox), 2nd wk 100 

Madison—Surprise Pockoge (Col) 100 

Mercury—Song Without End (Col), 2nd wk 120 

Michigan— He;l to Eternity (AA); Raymie (AA)..I35 

Polms— Elmer Gontry (UA); 3rd wk 110 

Trans-Lux Knm— Sons and Lovers (20th-Fox), 

4th wk 1 00 

Cincinnati Exhibitors 

Find Business Spotty 

CINCINNATI—Business at most local 

houses continued spotty, but exhibitors expect 

a definite improvement in business 

following the election. With both local 

college football teams playing all but one 

of their remaining games away, this 

seasonal competition is about ended, 

although pro, college and high school basketball 

now is taking over as boxoffice 

competition. 

Albee—The Dork at the Top of the Stairs (WB).llO 

Capitol—Ben-Hur (MGM), 33rd wk 250 

Esquire—The Royal Ballet (Lopert) 60 

Guild— I'm All Right, Jock (Col), 7th wk 80 

Grand—Girl of the Night (WB), 3rd wk 80 

Keith— Jungle Cot (BV) 100 

Palace— Villoge of the Damned (MGM) 100 

Volley—Song Without End (Col), 2nd wk 140 

'Lace' Is a Standout 

In Quiet Cleveland 

CLEVELAND — "Midnight Lace" and 

"The Magnificent Seven" were the only 

two above average draws here for the week. 

"Song Without End" wâs disappointing at 

the Allen and stayed only one week. "The 

Sword and the Dragon" ended a two-week 

run at the Stillman. 

Allen—Song Without End (Col) 80 

Heights Art— Hiroshima, Mon Amour (Zenith), 

3rd wk 95 

Hippodrome—Midnight Lace (U-l) 180 

Ohio—Ben Hur (MGM), 40th wk 75 

Paloce—Around the World in 80 Days (UA); 

Gigi (MGM), revivals 75 

Stote—The Magnificent Seven (UA) 115 

Stillmon—The Sword and the Dragon (Valiant) . . 95 

Loew's Columbus Runs 

Trailer for RKO Rival 

COLUMBUS—Patrons of Loew's Ohio 

and Loew's Broad didn't wander into the 

wrong theatre by mistake. But they had 

reason for a moment of confusion when 

they saw trailers on the screen plugging 

the RKO Grand premiere of Cinerama. 

Managers Sam Shubouf of the Ohio and 

Robert Sokol of the Broad ran the trailers 

as a gesture of friendship for the opposition 

house. 

SEG Ratifies Contract 

HOLLYWOOD—By a 

majority of better 

than 94 per cent, the membership of the 

Extras Guild approved the terms 

of the new collective bargaining contract 

the Association of Motion Picture 

i 

Producers studios 

i 

the Alliance 

of Television Film Producers. 


Exhibitors at Detroit Show Little 

Interest in Projection Checkup 

Editor Riled at Thought 

Of Nonprofit TV Test 

COLUMBUS—A suggestion of Marcus 

Cohn. attorney for motion picture interests 

in the fight against pay TV, that a nonprofit 

foundation might be empowered to 

hold pay TV tests rather than profitmaking 

organizations, was attacked editorially 

by the Columbus Citizen-Journal. 

"Maybe he would like the government, 

using tax dollars, to subsidize the experiment," 

said the editorial. "Foundations 

are tax-exempt, so what's the difference? 

"Were motion pictures developed without 

the profit motive? Or talking pictures, 

which put the kibosh on the old silents? 

Or the newer color and broad-screen productions? 

Stop kidding us, Mr. Cohn. 

"The profit motive is the root of our 

free enterprise system. This is why we have 

the best and most widely used television 

in the world." 

The editorial commented that the 

argument that pay TV will greatly damage 

free TV could have been used against 

TV when it 

was started. 

ATM Convention Seen 

As Most Successful! 

DETROIT—President Milton H. London 

regards the recent convention of Allied 

Theatres of Michigan as "the most successful 

in the history of our association." He 

noted that it was a well-balanced attendance, 

and that "a majority of exhibitors 

who registered were from outside the 

metropolitan area. The optimism, aggressiveness, 

and enthusiasm of our Michigan 

exhibitors is electrifying and contagious." 

Additional winners in the two major 

contests of the convention were announced 

by London. In the polka dance contest, the 

runnersup were Mr. and Mrs. Pete Swirtz. 

In the big showmanship contest, there 

were three i-unnersup—Norman Ladoucer. 

Family Theatre, Detroit; Wayne C. Smith. 

Huron Theatre, Pontiac, and Lou Lutz, Six 

Mile-Uptown Theatre, Highland Park. 

The runnersup in the two contests, 

previously reported, were Mr. and Mrs. 

Nick George, down river exhibitors, and 

Gordon M. Bennett of Hastings. 

Harry Lyon. 17, Rated 

As Youngest Exhibitor 

Detroit—While the second generation 

of theatre owners has long since 

taken over in many Detroit and 

Michigan theatres—a new claim was 

entered by Milton H. London, president 

of Allied Theatres of Michigan, 

for "the youngest bona fide exhibitor 

in Michigan, if not in the entire 

country." The claim is made on behalf 

of Harry Lyon, age 17, and the son of 

William Lyon of the Temple Theatre 

at Kast Jordan. 

DETROIT—The response of 

Detroit exhibitors 

to the offer of lATSE Local 199 of 

free inspection sei'vice to improve projection 

quality, reported in these columns 

several weeks ago, has been "very, very 

little," according to D. F. Erskine, Local 

199 president. 

"Exhibitors for some reason or another 

seem very reluctant to do anything," he 

said. "We have offered this service to exhibitors, 

and know that it is needed. We 

have received only two calls about this 

service since the offer was announced over 

a month ago—and in both these cases the 

call was basically about something else, 

with the idea of projection improvement 

only an afterthought." 

CRAFTSMANSHIP OBJECTIVE 

The announced aim of the union was 

one of professional craftsmanship—to give 

local exhibition "the best projection in 

the country." It was to be strictly a nocharge 

service, and Erskine stressed that 

the plan is to make improvements with 

existing equipment, not to encourage expenditures 

for new equipment. 

The plan originally was endorsed by 

Milton H. London, president of Allied Theatres 

of Michigan, who told exhibitors, 

"Specialists in the field of projection, 

mechanics, lenses and sound will inspect 

all of the equipment and make suggestions 

for better projection from existing installations," 

Despite this twofold approach—announcement 

by the union itself and by the 

exhibitors' trade association—response has 

been very slight. Erskine expressed his 

disappointment; 

"We are not trying to force ourselves in 

—we will only go in where invited. We 

feel that if the exhibitor has better projection, 

he will stay in business, and our 

men will have jobs. 

MORE DETROIT COMPETITION 

"In Detroit, the industi-y has more comiptition 

than there is anywhere else. We 

not only have the "water wonderland" and 

the auto industi-y, but the gi-eatest bowling 

interest in the country. People go bowling 

instead of going to the theatre." 

The answer, Erskine feels, is to improve 

the appeal of the theatre through better 

projection quality. 

Erskine cited the case of a box of film 

brought in from one theatre with defective 

.sprocket holes. The film, he said, had only 

been checked, not inspected at the exchange. 

Erskine took the exhibitor into the 

exchanges to show him how the film was 

being "inspected," something the exhibitor 

was not aware of. 

But. Erskine charged, one exchange flatly 

refused a request for a meeting to sit 

down and di.scuss the problem. Despite the 

obvious problem for exhibitors, he says he 

has been unable to arouse exhibitor interest 

in the proposals for projection improvement. 

Maine Airer fo Weekends 

BREWER. ME— E. M. Loew's Brewer 

Drive-In has dropped Monday-through- 

Thursday performances for the remainder 

cf the season. 

ME-1

DETROIT 

f^harles W. Snyder, former chief police 

censor, executive secretary of Michigan 

Allied and president of Film Truck Service, 

attended the National Auto Show representing 

a car manufacturer. He left November 

1 for si.x months at Clearwater, 

Fla. . . . Rene Germani of Monroe was a 

Monday visitor on the Row, while the 

Beechlers—Dick of Eaton Rapids and Bill 

of St. Johns—were in the end of the week 

. . . Genial Paul Field is plugging hard for 

a Mercury-Comet Sweepstakes winner this 

year. 

. . . Alan 

The Pittsburgh dinner for retiree John 

J. Maloney of MGM, well known for many 

years here, drew a Motor City turnout including 

Ed Susse. Lew Marks ihis successor' 

, Fred Sturgess, Al Smith, Tom 

Eyerie and Cully Buermele 

Hughes, former operator of the Seville, 

and now of the Shafter in Garden City. 

sends in a tip on historical old Powers 

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. . Loew's 

CINCINNATI 

parly winter promotional activities were 

highlighted by several sales managers 

and film publicists, here to promote upcoming 

films in this area. Included were 

Robert Conn, a member of 20th-Fox's 

newly created sales cabinet: Sam Galanty 

of Washington, Columbia eastern division 

sales manager: Peter P. Rosian of Cleveland, 

U-I regional sales manager; publicists 

Hari->' Freeman and Lou Marks of 

New York City, for MGM's "Where the Hot 

Wind Blows," scheduled for mid-November 

screening at the Palace, and Ed Fisher of 

Hollywood, for Columbia's upcoming 

"Pepe." 

. 

In town were Jim Herb and John Holakan, 

Dayton: Lee Frisz, Springfield: 

Charles Schott, Vevay, Ind., and Tom 

Byerly, Detroit 

Artists 

. 

manager, 

. Milton 

and 

Gurian, 

Frank 

Allied 

Schrieber, 

U-I manager, were in Springfield, and 

William Brower, Buena Vista, called on 

theatre owners in Kentucky. 

Present at the testimonial dinner in 

Pittsburgh for J. J. Maloney, recently retired 

MGM division sales manager, were 

Harry Sheeran, MGM assistant manager, 

and Nicholas Shafer and Roy White, Midstates 

Theatres . . . Frank Schrieber, U-I 

manager, presided at a COMPO meeting in 

the 20th-Fox screening i-oom which was 

attended by managers and salesmen. 

. . 

His many Filmrow friends mourned the 

death of Carroll Vic Coffel, a former manager 

of the art Esquire . Sympathy also 

was extended to Willis H. Vance, owner 

of the art Guild, on the death of his wife, 

and to Ann Gray, UA booker's secretary, 

and to Rebecca Greer, secretary to Don 

Wirtz, managing director of the Capitol, 

on the recent deaths of their fathers. 

James Curran, 

UA Kentucky salesman, 

was recovering from the flu, and George 

Kraebs, a Capitol projectionist, was in a 

hospital after a heart attack suffered in 

his booth. 

COLUMBUS 

Qayle Maple, 19-year-old Worthington 

High School graduate, won the title 

of "Miss Cinerama" in a promotion sponsored 

by RKO Grand and the Columbus 

Dispatch Charities. Miss Maples reigned 

over the premiere festivities of Cinerama 

at the Grand . Pall Festival of 

Hits was inaugurated via three full-page 

spreads in the Dispatch, Citizen-Joumal 

and Star, arranged by Sam Shubouf, manager 

of Loew's Ohio, and Robert Sokol, 

manager of Loew's Broad. 

The Columbus B'nai B'rith Council is 

sponsoring the premiere of "Can-Can" No-

. . Eddie 

^ 

CLEVELAND 

Thf Variety Club mooting Saturday in the 

Tudor Arms clubrooms elected the 

following crewmen: Ted Levy. Buena Vista; 

Sam Schultz. Allied Artists; Jay 

Schultz, Allied Artists; Jerry Lipow, Valiant 

Films: Nat Barach, National Screen 

Service; Jules Livingston, Columbia; Leonard 

Mishkind. Creneral Theatres; Tony 

Oraydon. WJW-TV; Ray Schmertz. 20th- 

Fox; Milt Grant. Silk Screen Process, and 

Sammy Watkins, orchestra leader. The 

past chief barkers, who automatically are 

on the board, arc Marshall Fine. Ii-v 

Shenker. Jack Silvcrthorn, Jim Levitt, and 

Dry Rosenthal. Shenker and Jack Silverthorn, 

slated to be elected chief barker at 

the board meeting, have been delegated to 

represent this area at the Variety convention 

in Miami. 

Jerry Lipow. formerly at UA, has been 

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HOLLYWOOD AMUSEMENT 

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Complete, Guaranteed Automobile Service 

Payne Ave. at E. 21 St St. Cleveland, 0. 

THE 

BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

2310 Con Ave. 

Detroit, MIeli. 

2108 Payne Ave. 

Cleveland, Ohio 

appointed district manager for Valiant 

Films. He has hired Natalie Julius as secretary 

at headquarters on the seventh floor 

of the Film building. Lipow will be in the 

home office through November 7 for a 

week of conferences . Bergman, 

retired Universal .salesman who has been in 

Mount Sinai Hospital for surgery, Is recuperating 

satisfactorily. 

"Carry On, Nurse," released through Imperial 

Pictures, was sneak-previewed at 

the Heights Art Theatre with an excellent 

audience reaction. It opened Thursday (3i 

. . . Jack Zide, owner of Imperial Pictures, 

made the rounds of the film circuit offices. 

Funeral services for Elsie Loeb were held 

at the Suburban Temple In Shaker Heights. 

The film industry. In which Mrs. Loeb 

labored for over 40 years, was well represented 

by the local managers and bookers, 

trades people and general theatre personnel. 

Norma 'Antigone' Filming 

Nearing End in Athens 

NEW HAVEN—The Athens, Greece, location 

filming on "Antigone," backed by 

Connecticut-based Norma Film Productions. 

Is nearing completion, according to 

word i-ecelved by Sperie P. Perakos, NFP 

president and general manager of Perakos 

Theatre Associates. 

James E. Paris of Bridgeport Is producing 

and George Tzavallos directing the 

Tzavallos adaptation of the Greek classic. 

Anticipated is a late fall or early winter 

American premiere at the Perakos de luxe 

Elm Theatre, Elmwood section of West 

Hartford, with top Greek government officials 

among attending celebrities. 

The "Antigone" cast Includes Irene Papas, 

who recently completed a featured role 

in Carl Foreman's Highroads production of 

"The Guns of Navarone" for Columbia release. 

Holy Name Society Scores 

Increase of Unfit Films 

MILLTOWN, N. B.—A resolution "scoring 

the increased number of morally objectionable 

motion pictures in part for 

all persons and calling upon film companies 

to voice objection to these types of 

films to producers" was adopted at the 

34th annual convention of the St. John 

Diocesan Union of Holy Name Societies 

held here i-ecently. 

Maurice J. Duffie, newly elected chairman, 

pointed out that a total of 612 pictures 

were classified by the Legion of Decency 

for showing in New Brunswick theatres 

of which 113 were listed as "morally 

objectionable" in part for general viewing. 

The convention was attended by delegates 

from 27 branches, representing approximately 

5,000 members. 

Heads Designers 

HOLLYWOOD—Charles Le Maire has 

been named president. of the Costume Designers' 

Guild for the coming year. Elected 

vice-president is Renle Conley. treasurer 

£h?lla O'Brien, and secretary Robert 

Campbell. 

Says U.S. Largely Nation 

Of 'Visual Illiterates' 

DETROIT—"Where free choice exists, 

the best defense against trash is taste," 

Robert Gessner, professor of motion pictures 

at New York University, told the 

speech assembly at the University of 

Michigan. But, he warned, high schools 

and colleges graduate millions each June 

who are "visually illiterate." 

Taste, Gessner said, is not found among 

the public for pictures as it is for other 

art forms. His talk was entitled, "How Not 

to Look at Movies and TV." grouping video 

with the theatre screen. 

"We need to reorganize our habits of 

vision so that w-e will see in terms of time 

and .space and in the interrelation between 

the surface image and Inner associations," 

ho said. "To achieve this revolution in 

visual experience, we must become acquainted 

with the parts of cinema as we 

would learn the parts of speech or grammar." 

Calling this "new language of moving 

imagery . . . the dominant form of communication 

in the world of today," Gessner 

indicted colleges for teaching it as "an advertising 

medium, a social factor, a means 

of entertainment, and as teaching aids," 

and neglecting its function as art. 

"The use of sensational means in crude 

images, designed to shock or thrill, results 

in meaningless ends. Movies aimed at boxoffice 

and TV controlled by advertisers 

accentuate and perpetuate our social insincerity," 

he said. 

$750,000 for O'Hara Yams 

HOLLYWOOD—Agent H. N. Swanson 

has placed a $750,000 price tag on three 

John O'Hara short novels to be published 

next month in a one-volume edition titled 

"Sermons and Soda Water." None of the 

three, "Girl on the Baggage Truck," "We're 

Friends Again" and "Imagine Kissing 

Pete." will be sold separately, Swanson insists. 

I 

Save Money With This 

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Repair Service for Projectors 

Amplifiers-Sound 

Heads 

Arc Controls-Motors, Etc. 

LOU WALTERS 

PROJECTOR REPAIR SERVICE 

8140 Hunnicut Rd. Dallas 28, Texas 

ME-4 BOXOFFICE November 7, 1960

I 

shopping 

I 

i 

I General 

I tional Bank of Boston since 1940 and is 

I also a director of the Geartronics Corp. 

and the Winchester Savings Bank. 

Drive-In has been attracting 

1 nationwide trade interest w-ith its diversi- 

investment program, recently having 

launched a $10,000,000 project for the conof 

500 bowling lanes in 15 cen- 

ters throughout New England. In addition, 

the company plans to expand its bowling 

operations into a nationwide chain. 

j 

fied 

I 

struction 

j 

I 

I 

j 

I 

I Times 

I 

I 

NEW 

I 

j 

up 

i 

— 

— 

— 

— 

went 

— 

— 

Norwich Yale to Make 

Way for Ciiy Project 

NORWICH. CONN.—Number of downtown 

theatres in this eastern Connecticut 

city will be reduced to two in six months 

with shuttering of the 500-seat Yale Theatre 

to make way for extensive city redevelopment 

project. 

Samuel I. Safenovitz has owned and operated 

the Yale, a subsequent-run house, 

for the past three years. 

Remaining in operation will be the 

Markoff Bros.' de luxe Midtown and the 

Stanley Warner Palace. 

Convention Center Hopes 

Arise Again in Hartford 

HARTFORD—Prospects of a new coliseum 

and convention center for Connecticut's 

capitol city, dimmed last November 

by an adverse vote on a bond referendum, 

have taken on a new glow. 

C. Howard Shore, president of Shoreham 

Motor Hotel, now under construction in 

downtown Hartford, has proposed that the 

City's major hotels join in providing not 

less than $50,000 annually to offset the 

operating costs of a convention hall and 

convention bureau, said facility to contain 

some 50,000 square feet of exhibition space 

and seating capacity of 6,500. 

Mayor James Kinsella, participating in 

discussions with Shore on possibilities of 

such an annual subsidy, hailed the plan, 

asserting that if carried out, it could set 

at rest the fears of the local populace that 

a coliseum would be a drain on their tax 

dollars. 

Charles L. Moore Elected 

General Drive-In Director 

BOSTON—Charles L. Moore, vice-president 

of the First National Bank, has been 

elected a director of General Drive-In 

Corp., which operates 26 outdoor theatres 

I 

I and 21 indoor motion picture theatres in 

centers and resort areas. Moore 

has been associated with the First Na- 

Attends 'Alamo' Premiere 

HARTFORD—Allen M. Widem, Hartford 

amusements editor and columnist, 

flew to San Antonio, Tex., for the October 

24 world premiere of UA's "The Alamo." 

wiring back a series of columns on the 

film and attending personalities. 

Sneak Previews 'Surprise' 

HAVEN— Walter Silverman, Columbia 

Connecticut exchange manager, set 

"Surprise Package" sneak previews at 

the Paramount, New Haven, and Stanley 

Warner Garde, New London. 


Nutmeg's Norwalk Theatre 

Assigned to Donn logha 

NEW HAVEN—The Nutmeg circuit has 

announced the appointment of Donn 

logha, formerly manager of the Plaza, 

Stamford, to supervise the Norwalk, Norwalk, 

succeeding Judd Beal, who has left 

the circuit to operate his own theatre in 

Littleton, N. H. 

Nutmeg, which is headed by Leonard 

Sampson, Robert Spodick and Norman 

Bialek, also operates the Crown and Lincoln. 

New Haven. 

MAINE 

H proposed new fire prevention code presented 

to the city council in Auburn 

by Fire Chief J. Coleman Miller would 

apply to cellulose nitrate motion picture 

film but the chief explained to the councilmen 

that it would be almost nonapplicable 

to Auburn at the present time since the 

city has no movie houses. Indoor and 

drive-in theatres for the area are located 

in the "twin" city of Lewiston. Chief Miller 

said the code would not affect the showing 

of films at club meetings, school assemblies, 

etc. 

During the showing: of "Ben-Hur" at 

the Strand Theatre in Portland, moviegoers 

in the Lewiston-Auburn areas and 

other communities were given an opportunity 

to make ticket reservations, as well 

as arrange for transportation to Portland, 

through their local Greyhound bus terminal. 

The Portland Theatre also handled 

ticket orders by mail. 

The large number of French-Canadian 

residents of the Auburn-Lewiston area are 

to be given a movie treat at the Ritz Theatre 

in Lewiston soon, it has been announced. 

The attraction will be a Canadian 

French prize-winning feature, "Fleur Maudite," 

with French dialogue. It will be the 

first showing of the film in the area. 

West Hartford PTA Backs 

Ten Children's Matinees 

HARTFORD — The Parent-Teachers 

Ass'n of the Morley School, West Hartford, 

is sponsoring a series of ten Saturday afternoon 

children's films at Community Theatres' 

Central, West Hartford. 

Series tickets are selling for $1.50, all 

proceeds earmarked for the West Hartford 

educational fund (providing money for 

future teachers). 

All motion pictures are rated A-1 by the 

Legion of Decency and performances are 

chaperoned by Morley School teachers. 

Jerry Wald Aids Opening 

HARTFORD — Producer Jerry 

Wald 

called Allen M. Widem. Hartford Times, on 

the long-distance phone ahead of Cine 

Webb's Connecticut opening of 20th-Fox's 

"Sons and Lovers." Wald's comments appeared 

in a Times layout. 

Bargain Matinees 4 Days 

PORTLAND. ME.—The Empire Theatre 

is advertising a bargain matinee, charging 

only 40 cents for adults Mondays through 

Thursdays. 

'Sons,' 'Epitaph' Open 

Strong in Hartford 

HAHTl''ORD— With the notable exception 

of long-running "Ben-Hur," downtown 

Hartford had no holdovers. 


Allyn Girl of the Night (WB); 

Next to No Time 'Show-corporotion) 100 

Art The Life ond Loves of Mozart (Bakros); 

Come, Tell My Love (Casino) 80 

Cine Webb Sons ond Lovers (20th-Fox) 140 

E M. Loew— Let No Man Write My Epitaph (Col). 130 

Meadows Ocean's 11 'WB), 2nd run; 

His Majesty O'Keefc ( WB), revivol 110 

Loew's Palace The Night Fighters (UA); 

Studs Lonigan IDA) 90 

Loew s Poll The Magnificent Seven (UA); 

The Walking Target (UA) 105 

Stanley Worner Strand Ben-Hur (MGM), 

24th wk 100 

'Girl' and 'Epitaph' Stir 

Interest in New Haven 

NEW HAVEN—"I'm All Right, Jack" 

was a second week holdover here and 

"Ben-Hur " into its 14th 'Whalley 

week. 

Crown He Who Must Die (Kassler); 

On the Beach (UA), revival 100 

Loew's College Let No Man Write My Epitoph 

(Col); As the Seo Rages (Col) 115 

Lincoln I'm All Right, Jack (Col), 2nd wk 110 

Paramount Song Without End (Col) 95 

Stanley Worner Roger Sherman Girl of the Night 

(WB); Terror Is a Mon (Voliont) 120 

Whalley Ben-Hur (MGM), 14th wk 100 

Perakos Hears Good News 

Via Early Morning Call 

HARTFORD—This, too, is motion picture 

business: 

Producer James Paris and director 

George Tzavallos of "Antigone," now filming 

in Athens, called Norma Film Productions 

President Sperie P. Perakos from 

their Athens studios the other day. 

States-side time? 4:30 a.m. 

"It was wonderful," said Perakos, "to 

hear how wêll all is going. We are very 

fortunate." 

A late fall or early winter world premiere 

of "Antigone," which stars Irene 

Pappas (soon to be seen in Columbia's 

"The Guns of Navarone">, is anticipated 

for the de luxe Elm, West Hartford. 

ideal 

WAHOO is 

the 

boxofFice aftracfion 


"off-nights". 


details. 




3750 Oaklon Si • Skokic. Illinois 

NE-1 

I.

. . Bernie 

. , Jack 

. , The 

HARTFORD 

H Ibert Coroy, formerly assistant to Lou 

Cohen, Loe\v"s Poll, has been named 

single records promotion coordinator in 

the New England states for Capitol Records. 

He Joined the record concern several 

years ago. 

. . . Joe 

. 

Arthur Loekwood of Lockwood & Gordon 

Theatres visited Bill Murphy. Cine Webb. 

Wethersfield. resident manager 

Giobbia of the downtown, subsequent -run 

Crown played a "low price" engagement 

of 20th-Fox's "South Pacific." charging 

only 40 cents, matinees, and 55 cents, evenings 

and weekends 'all day>. for adults, 

and 25 cents for children , Bushnell 

Memorial Auditorium slated a one-night 

booking of the touring stage play. Archibald 

MacLeish's "J,B.," costarring John 

Carradine and Shepperd Strudwick, at 

S4.30 top. October 28 Keppner, 

formerly with Loews Poli-New England 

Theatres here. Is now reported in the dry 

cleaning business. 

E. M. Loew dropped Monday-through- 

Thui-sday performances at the Hartford 

Drive-In, Newington, for remainder of the 

season . 

Menschell of Outdoor 

Theatres Corp. and member of the Connecticut 

anti-toll TV executive committee, 

went to Washington for the October 24 

FCC hearings on the projected Zenith- 

RKO General Pay TV Experiment for 

Hartford's WHCT-TV 'Channel 18) . . . 

Sperie P. Pcrakos, general manager of 


of ttie lost word in advertising' 

Estlier L. Green 


Manager 



THEATRE 

ADVERTISERS 


SUPPLIER OF 

window cards -heralds -calendars -ad 

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NEBRASKA 

mats 

Perakos Theatre Associates, visited Tom 

Grace, Eastwood, East Hartford, and Vlnce 

Capuano, Elm, West Hartford. 

Kiddies Amusement Park 

In New Shopping Center 

NEW HAVEN — A 6G-acre regional 

shopping center, to be built at Trumbull 

next spring by the Frouge Construction 

Co., will include a kiddies amusement park. 

The center, to be known as the Trumbull 

Shopping Park, will eventually comprise 

1,000,000 square feet of buildings and will 

be one of the largest such centers under 

one roof. It is estimated that the center 

will provide employment for upwards of 

1.000 persons. 

The site is adjacent to the heavily traveled 

Merritt parkway, principal artery between 

Connecticut and New York. 

VERMONT 

John Carradine, villain in many film and 

stage dramas, was starred in the presentation 

of Archibald MacLeish's "J.B." 

in the Blue Lane Series at the 'University 

of Vermont in Burlington October 24. It 

was the third time that the Blue Lane 

Series has presented a Pulitzer Prize drama 

since the series was started during the 

1955-56 season. 

Big promotional plans for Vermont were 

outlined at the inaugural dinner of the 

new Vermont Travel Council, a member of 

the Vermont Chamber of Commerce in 

Montpelier. The council, with Burr Vail as 

its first president, reported that extensive 

advertising is planned for selected key 

markets by all media—magazines, billboards, 

television, newspapers and radio. 

President Vail said: "Everybody in Vermont 

who has a stake in the tourist industry 

should be a member of the council." 

The Mid-Haven Drive-In, three miles 

north of Middlebury, has been closed after 

what owner Edward J. Morris termed "a 

most successful season." Mr. and Mrs. 

Morris have left their home at Shelburne 

for Tampa. Fla., where they expect to spend 

the winter. 

Bennett Goldstein Named 

20th-Fox New Haven Head 

NEW YORK—Bennett Goldstein, sales 

manager of the 20th Century-Fox Philadelphia 

branch, has been transferred to 

the post of manager of the New Haven exchange 

by C. Glenn Norris, 20th-Fox general 

sales manager. 

Goldstein started in the industry 17 

years ago as an apprentice booker in the 

MGM Albany branch, moving to the 

Schine circuit eight years later as film 

booker. He joined 20th-Fox in 1952 as a 

salesman in the Cleveland office, transferring 

a year later to the same post in Indianapolis. 

Shortly thereafter, he was 

named sales manager of the Cincinnati 

branch and then sales manager of the 

Philadelphia office. 

Competition for Theatres 

WESTPORT, CONN. — The Longshore 

restaurant is advertising "Old Time 

Movies" plus "Old Fashioned Dinners" on 

Thursday nights. Dinner prices start at 

SI. 75. 

NEW HAVEN 

T oonard Sampson, Robert Spodlck and 

Norman Bialek of the Nutmeg Theatre 

Circuit, sneak-previewêd "The Mirror Has 

Two Faces" at the Lincoln . . . The pre- 

Broadway tryout of "Taffy," starring Kim 

Hunter of stage-screen fame, was cancelled 

at the Shubert October 20-22. Other 

tryouts included "Under the Yum-Yum 

Tree," starring Gig Young and Sandra 

Church, October 26-29 at $4.80 top and 

"Period of Adjustment," with James Daly, 

Barbara Baxley and Robert Webber, October 

31-November 5, also at $4.80 top. 

The Bowl Drive-In, West Haven, is advertising 

a new snack bar . . . MGM's "The 

Time Machine" played seven subsequentrun 

theatres day-and-date, the roster including 

the Bowl Drive-In, Dreamland, 

Forest, Lawrence, Princess, Westville and 

Whitney. 

Ted Harris on Duty Again 

At Big Hartford State 

HARTFORD—Ted Harris, managing director 

of the State Theatre, has resumed 

his duties, following extended recuperation 

from surgery. 

The State, Connecticut's largest remaining 

combination motion picture-vaudeville 

house, is to reopen shortly with its regular 

Saturday-Sunday motion picture-vaudeville 

policy. It has been shuttered since 

early last spring. 

The theatre is owned and operated by 

Harris and his brothers, Sam and Martin. 

Schine Inn Dedication 

CHICOPEE, MASS.—Schine Enterprises 

conducted dedication ceremonies at the 

newly constructed Schine Inn afternoon 

of October 24, promotion chief Seymour 

Morris hosting the regional press. 

Offers Dinnerware Giveo'wa'y 

SPRINGFIELD, MASS.—The Bing Theatre 

has a new Monday and Tuesday dinnerware 

giveaway. 

'Midnight Lace' Regional Bo'w 

HARTFORD — 'U-I slated the regional 

bow of "Midnight Lace" for early November 

at the Allyn Theatre, Hartford.

BOSTON 

prances "Fifi" Harding, Boxoffice correspondent, 

is convalescing at Vernon 

Court Hotel, 420 Centre St., Newton, where 

her mother resides, after major surgery. 

During her hospital stay, her many friends 

of Filmrow banked her hospital room with 

flowers, gifts and cards, and Arnold Van 

Iicar, exploitation chief of Paramount Pictures 

here, headed a committee which 

raised a purse of a considerable sum. Fifi 

wishes to extend her thanks and deepest 

appreciation for all the many kindnesses 

and messages from her friends in the film 

industry. She hopes to be back at her duties 

sometime after the first of the year. 

Leonard Barrack, former assistant manager 

of Ben Sack's Saxon Theatre, has 

been promoted to general sales manager of 

Sack Theatres, and is working on "Exodus," 

which is booked to open on hard ticket 

Dec?mber 21 at the Saxon. "Ben-Hur," 

present occupant of the Saxon, will move 

over to the Sack-operated Capri Theatre. 

Many temples and synagogues are buying 

special nights for "Exodus," and a heavy 

advance is building. Cinema lodge of B'nai 

B'rith has bought the January 5 performance, 

and William M. Kumins, ticket chairman, 

and Carl Goldman, president, are in 

charge of arrangements. 

"Spartacus" got off to a flying start on 

reserved-seat basis at the Astor Theatre 

following three previews for the trade, 

press and $10-seat Friends of Boston Uni- 

. . . 

versity preem. "Bucky" Harris, Universal, 

is handling press on the spectacular 

.John "Jack" Markle, exploitation chief in 

New England for Columbia, is back from a 

four-week vacation trip to Europe . . . 

Ben Sack has bought "Alamo" for Christmas 

opening at his Gary Theatre and Boston 

film critics were flown to Texas for 

the opening there. 

Rosalie Levine, wife of Joe Levine, Boston-based 

film distributor and producer, 

was an interested first nighter at "Rape 

of the Belt," pre-Broadway comedy tryout 

at the Wilbur, which deals with the 

ninth task of "Heracles," also known as 

"Hercules." Harriet Parsons, daughter of 

Louella Parsons, film critic, is coproducer 

of the Broadway-bound play. 

Objectives of the Jimmy Fund were 

endorsed in a resolution passed at the 

annual meeting of the New England Ass'n 

of Chiefs of Police in Portsmouth, N. H. 

The resolution also recommended that 

every chief of police and other law enforcement 

executives encourage all police officers 

to work with members of the Variety 

Club of New^ England and the Boston Red 

Sox for the benefit of the Children's Cancer 

Research Foundation. 

Catching up on a Jimmy Fund news 

item: Larry Nason, manager of the Revere 

Drive-In, Revere, and Arthur Maybe, manager 

of the State Theatre, Milford, were 

the theatremen who won the World Series 

tickets in the Jimmy Fund Drive. Tom 

Yawkey of the Boston Red Sox and Lou 

Perini of the Milwaukee Braves donated 

Happy fo Help Fifi Harding 

To Boxoffice: 

I am very happy to enclose our check 

to cover a Christmas Greeting in the 

forthcoming Christmas Issue of Boxoffice. 

I am sure Fifi Harding will appreciate 

your efforts in her behalf and if 

there is anything further we can do, 

please don't hesitate to let us know; 

because, particularly at this time, Fifi 

deserves the cooperation and support 

of all her friends. 

General Manager 

Adams Theatres 

Dorchester, Mass. 

ALBERT B. 

LOURIE 

two tickets each to the Variety Club of 

New England to give to a theatre manager 

who participated in the annual Jimmy 

Fund Drive. Joe Cronin, American League 

president, made the drawing. 

Connecticut Airer to Weekends 

PARMINGTON, CONN.—E. M. Loew's 

Parmington Drive-In has dropped Mondaythrough-Thursday 

performances for remainder 

of the season. Hector Frascadore 

is resident manager here. 

40-Cent Portland Matinees 

PORTLAND, ME.—The Empire Theatre 

is advertising bargain matinees, Mondays 

through Thursdays, charging 40 cents to 

6 p.m. 

KEENE ADVERTISING SPECIALTIES 

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BOXOFFICE November 7, 1960 NE-3

New Britain Arch Si. 

Reopened by LeWitt 

NEW BRITAIN — The 900-seal Arch 

Street Theatre has i-eopened on a daily 

policy under the LeWItt interests banner, 

the LeWltts resuming operation of the 

downtown theatre following completion of 

a five-year lease by Perakos Theatre Associates. 

The Arch Street, half a block from the 

Stanley Warner Strand, will operate daily 

from 4:45 p.m.. and Saturdays. Sundays 

and holidays from 1:30 p.m. It will be 

under supervision of Brooks LeWitt and his 

associate, William Christiansen jr.. who 

also operate the Berlin Drive-In. Product 

bookings are to be handled via Thomas 

Pozin Associates of New York. 

Reopening of the Arch Street brings to 

four the number of open downtown situations—other 

two are the Stanley Warner 

Strand and Palace. 

Built in the mid-1930s by the late 

George LeWitt. father of Brooks LeWitt. 

and the late John S. P. Glackin. the Arch 

Street functioned on a subsequent-run 

. 

policy through the 1940s and 1950s. When 

the Perakos Interests took over the house, 

quo going into the 1960s. (The State, 

owned and operated by the late P. S. Mc- 

Mahon for many years, was converted to 

commercial purposes some time ago > 

which, incidentally, is the newest theatre 

in New Britain, a similar booking plan went 

into effect, although predominantly on a 

weekend basis only. 

Uniquely enough, in an era which has 

seen considerable operating curtailment 

and even permanent shuttei-ings of 

smaller-city theatres, downtown New Britain 

has continued to maintain the status 

A heavily industrialized city of 100.000 

population. New Britain is only ten miles 

distant from the state capital and region's 

largest city. Hartford. Moreover, sizeable 

drive-in theatres dot the adjacent countryside, 

and, seasonally, there is competition 

from traveling shows, i.e., circuses, 

carnivals, et al. 

While the Arch Street's booking formula 

is yet to be determined, a first-run 

thinking dominates the local field—the 

two SW houses, the Strand and Embassy. 

and the Perakos house, the Palace, are all 

?5 

I 

NZ-4 

first-run, playing the gamut of practically 

all available product. Including, occasionally, 

foreign Imports. 

Connecticut, understandably, is watching 

the developing situation in New Britain. 

If the Li'Wilts can providt- a sustained 

flow of audience-drawing entertainment 

into the still-modern Arch Street 

(900 seats all on one floor i, there is hope 

burgeoning indeed for "questionable" marginal 

type of theatres, be they in hamlet or 

city of comparable size on the state level! 

NEW HAMPSHIRE 

The State Theatre m Manchester started 

a nine-performances engagement of 

the Frank Sinatra-Maurice Chevalier film. 

"Can-Can." October 27. Admission was 

$1.25 for the October 28 and 31 matinees. 

$1.55 for the evening shows and October 

29. 30 matinees and 50 cents for children 

at all times. 

seridine 

The Palace Theatre in Manchester, 

which recently reopened for a fall and 

winter schedule of movie shows, was used 

for a different purpose on the night of 

October 25. when the Gloria Messer Studios 

of Manchester presented a dance revue. 

Give Up Joint Ad Policy 

HARTFORD—Sperie P. Perakos, general 

manager of Perakos Theatre Associates, 

independent Connecticut circuit, has redesigned 

signature cuts for the circuit's 

two de luxe suburban houses here, the Elm 

and Eastwood. Previously, the theatres appeared 

in a joint ad: henceforth, the ads 

wall be placed individually. Vincent Capuano 

and Thomas Thomas are managers 

of the respective theatres. 

New Hartford Record Set 

H A R T F O R D—Jack Sanson, resident 

manager for Stanley Warner at the de 

luxe, downtown Strand, got a special layout, 

authored by amusements editor Allen 

M. Widem, in the Hartford Times, marking 

the long-run record in Connecticut's capital 

city film history for MGM's "Ben-Hur." 

in its 24th week. 

n 2 years for $5 D 

D Remittance Enclosed D Send Invoice 

THEATRE 

STREET ADDRESS 

' year for $3 D 3 years for $7 

TOWN ZONE STATE.. 

NAME 

POSITION 

BOXOffiCf THE NATIONAL FILM WEEKLY 52 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

Allied of N.E. Elects 

Robert M. Sternburg 

BOSTON— Robert M. Sternburg, president 

of New England Theatres. Inc.. was 

elected president of 

Allied Theatres of 

New England at an 

annual meeting and 

election of officers 

held October 28 in 

Boston. Allied Theatres 

of New England, 

trade organization 

consisting of 200 theatres 

in the five upper 

New England 

states, also elected 

Samuel Pinanski, Robert M. Sternburg 

president of American 

Theatres Corp.. national representative 

of the organization. John J. Ford. 

Maine and New- Hampshire Theatres, continues 

as chairman of the board. Frank 

C. Lydon of Milton was reappointed executive 

secretary for the ensuing year. 

Other officers elected were: 'Vice-presidents: 

Edward S. Canter, American Theatres 

Corp.: William H. Elder, Northeast 

division manager, Loew's Theatres; Jay 

Golden, RKO Theatres: Samuel Pinanski; 

James Totman, Stanley Warner, and Theodore 

Fleischer, Interstate Theatres. Stanley 

Sumner was reelected treasurer. 

Board of Directors: Walter A. Brown, 

president, Boston Garden and Arena; 

James Bracken, Stanley Warner, Richard 

Dobbyn, Maine and New Hampshire Theatres; 

Benjamin Domingo, RKO Theatres; 

Chester L. Stoddard, New England Theatres; 

Philip J. Smith, Smith Management: 

Frank C. Lydon. 

At the meeting, a citation was awarded 

to Martin J. Mullin. outgoing president, for 

his inspiring leadership of Allied. 

Louella Parsons Critical 

Of Films' Story Content 

BOSTON—Films today contain "too 

much perversion," Hollywood columnist 

Louella Parsons declared here October 28, 

during a vacation visit to Boston. "There 

is too much of the unhealthy in films," 

she said. "I don't have anything against 

sex, but perversion is something else again. 

I want to see films made that will get 

families back into the theatre. To me 

some of the films made now are shocking. 

We all have enough trouble and when we 

get to the theatre we want to be entertained." 

The columnist was in to visit her daughter. 

Harriet, coproducer of the pre-Broadway 

"The Rape of the Belt" comedy trying 

out at the Wilbur Theatre. The columnist 

suggested that films need more 

comedy and should show the pleasant side 

of life. 

'Nurse' Sets House Mark 

HARTFORD—William F. Murphy of 

Lockwood & Gordon's Cine Webb reported 

that the recently concluded, 11 -week booking 

of Governor Films' British comedy import, 

"Carry On, Nurse," now holds the alltime 

holdover record for the first-run art 

theatre. UA's "The Horse's Mouth" played 

eight weeks several years ago. 


i 

, 

were 

' 

presided 

I 

be 

ri! 

^MPEA COMMITTEE OF CANADA 

RE-ELECTS ALL ITS OFFICERS 

E. G. Forsyth of Toronto 

Again Heads National 

Organization 

TORONTO—The National Committee of 

Motion Picture Exhibitors Associations of 

Canada re-elected all officers for 1961 at 

its annual convention in the King Edward 

Hotel as follows: 

Chairman, E. G. Forsyth, Toronto: eastem 

vice-chairman, P. Gordon Spencer, St. 

John, N. B.: western vice-chairman, Douglas 

Miller, Taber, Alta.: secretary-treasurer, 

H. C. D. Main, Sutton, Ont., and 

executive secretary. Arch H. Jolley, Toronto. 

Regional reports on activities during the 

j 

past 12 months were presented at the 12th 

annual meeting of the committee by the 

following: British Columbia, Myron Mc- 

Leod: Alberta, Douglas Miller: Saskatche- 

wan, William Johnson: Manitoba, Harry 

Prygrocki: Ontario, David Axler: Quebec, 

Doris Robert, and Maritime provinces, A. 

J. Mason of Springhill, N. S. 

Developments on the proposal for introduction 

of Sunday motion picture 

shows in theatres of Ontario and elsewhere 

discussed by Chairman Forsyth, who 

throughout the one-day session. 

The question of a national film censorship 

setup aroused considerable discussion 

with main support for the abolishment of 

the present 

1 

system of censor boards in six 

key centers coming from delegates from 

western provinces. A definite conclusion 

was not reached. 

The treasurer's report and other financial 

statements were given by Main. One 

item of business was the appointment of 

a press release committee for the preparation 

of a report on the meeting, which will 

available at a later date. 

The delegates attended a luncheon in 

the Elizabeth room hosted by Adfilms, 

Ltd., Toronto, headed by Fred Stinson. 

"industry Council Plcms 

Release on Discussions 

TORONTO—A wide range of subjects 

affecting all branches of the business was 

discussed at the 11th annual convention of 

Motion Picture Industi-y Council of Canada 

October 26-27 in the King Edward Hotel 

Avlth Charles S. Chaplin, Toronto, in the 

chair. 

E. G. Forsyth, chairman of the National 

.Committee of Motion Picture Exhibitors 

'Ass'n of Canada, reported on discussions 

ivhich took place at its convention. A press 

statement on deliberations was scheduled 

'or early i-elease. 

R. W. Bolstad spoke for the council's 

;ommittee on legislation. Other reports 

vere by Ralph Dale, intraindusti-y relaions; 

Fraiik H. Fisher, finance and organzation: 

Al Turnbull, technical advisoi-y 

ommittee, and Craig Hughes, insurance. 

Clare J. Appel reported for the Canadian 

ivlotion Picture Distributors Ass'n: Frank 

A. Young was the speaker for the Ass'n of 

'Continued on next page) 

AT ANNIVERSARY DINNER— Guests from the USA, Britain and all over 

Canada were among the 300 present at the 25th anniversary celebration of 20th 

Century Theatres, 60-situation Canadian circuit. Seen above is part of the head 

table scene. The circuit has expanded into N. E. Taylor Associates, which is in television, 

distribution and production. The blowups, left to right, are of David Griesdorf, 

Raoui Auerbach, President Nat Taylor, Myer Axler and Harry S. Mandell. 

The banquet was held in the Park Plaza Hotel, Toronto. 

Tributes Extended to Nat Taylor 

And His SO-Unit Theatre Circuit 

TORONTO—The observance of the silver 

anniversary of 20th Century Theatres, 

third largest Canadian chain of 60 units 

under the presidency of Nat A. Taylor, 

reached a climax at a dinner in the Park 

Plaza with an attendance of 300 persons, 

including representatives from the United 

States, Britain and France. 

Felicitations were the order of the evening 

with an array of speakers, a good 

dozen in all, offering praise for the 25- 

year record of 20th Centui-y Theatres, 

which is officially the Twinex Century 

Theatres Corp. The orations concluded 

with a brief speech by Taylor in which 

he paid tribute to the managers, partners 

and associates. 

Among the speakers were Charles S. 

Chaplin, president of the Motion Picture 

Industry Council of Canada: Frank H. 

Fisher, president of the Canadian Picture 

Pioneers: J. J. Fitzgibbons, president of 

Famous Players: Guy Roberge, government 

film commissioner: Mayor Nathan Phillips 

of Toronto, and Stewart Mackeray, board 

chairman of the Imperial Bank of Canada. 

Words of gratitude were also heard from 

James Mulvey of New York, David Griesdorf, 

Raoul Auerbach, Harry S. Mandell 

and M. L. Axler who have been closely 

associated with Nat Taylor. Hye Bossin 

was the toastmaster while Michael Taylor, 

son of Mr. and Mrs. Taylor, supplied the 

humor. 

Martin Simpson presented a plaque to 

Taylor and announced the presentation of 

donations to the benevolent fund of the 

Pioneers and the heart fund of the Variety 

Tent of Ontario, of which organizations 

Taylor has served as president. 

Among the guests were Leo Lax of 

and Joseph Vegoda of London, both 

Paris 

distributors: Ed Morey of Allied Artists, 

New York: Budd Rogers, president of 

Alpha Distributing Co.: Milton Cohen, 

United Artists: George Margolin. Continental 

Motion Picture Co.; Ernest L. 

Bushnell of Bushnell Broadcast Associates, 

Ottawa: George Destounis, United Amusements, 

Montreal: President John S. 

Proctor of the Imperial Bank, and O. J. 

Silverthorne of the Ontario theatres 

branch. 

TV Program on Alamo 

HOLLYWOOD—John Wayne will star 

in "The Spirit of the Alamo." a one-hour 

program exploring the historical signl'icance 

of the Alamo battle over ABC-TV on 

November 14. Featured in the telecast are 

Laurence Harvey. Richard Widmark, Richard 

Boone, Frankie Avalon. Linda Cristal, 

Chill Wills and Patrick Wayne, with Dimitri 

Tiomkin, composer and arranger who 

created special music for the telecast, appearing 

in a special interview in his Hollywood 

studio. 

OXOFnCE November 7, 1960 K-1

. . Floyd 

. . Here 

I 

Continued 

: 

— 

Sharp Theatre Loss 

For 1959 in Canada 

MONTREAL—Tluno was a lairly sharp 

decrease in Canadian indoor theatres during 

1959 as compared with previous year, 

according to advance figures that will be 

contained in the annual report tilled 

"Motion Picture Theatres and Film Distrlbutoi-s." 

to bo issued by the Dominion 

Bureau of Statistics. However, in the period 

under review there was an increase 

of two in drive-in theatres. 

There were 1.749 motion picture houses 

In Canada during 1959. of which 1..515 were 

regular auditorium theatres and 234 were 

drive-ins. This is a decrease of 107 auditorium 

theatres and an increase of two 

drive-ins. 

Theatre receipts in 1959 from admissions 

I excluding taxes* totaled $68,370,049, and 

other revenue amounted to $11,732,322. 

Comparable figures for 1958 were $75,138,- 

668 and $11,954,377, respectively. 

Admissions in 1959 were 118,633,400 

compared with 136,334,967 in 1958. In 1959 

the amusement taxes collected amounted 

to $5,959,857 compared to $6,950,961 in 

1958. Auditorium theatres employed 11.537 

and paid salaries and wages amounting to 

$16,505,588. 

The drive-in theatres had revenue from 

admissions amounting to $7,143,925 (excluding 

taxes' as compared with $6,254,410 

in 1958. and other revenue totalling 

$3,008,128 as compared with $2,784,433. 

Amusement taxes collected amounted to 

$504,546 compared with $504,281. The 

number of paid admissions was 10.225.995 

compared with 10.148.774 in 1958 and employes 

numbered 2,039 and salaries and 

wages paid were $1,702,342. 

Exhibitor Is Skeptical 

Of City Theatre Costs 

VANCOUVER—Does the Queen Elizabeth 

Theatre represent a financial drain 

on the city that outweighs its cultural 

value? And does the projected $1,347,600 

little theatre next door represent a realistic 

expenditure? These questions bring varied 

answers. 

One city expert in the entertainment 

field questions the cost of the small theatre. 

"I know," he says "that for a 100-seat 

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Letters and Boards 

motion picture theatre we would budget 

$250-300 per seal. The new civic theatre 

will cost about $1,925 per seal." 

Has the Queen Elizabeth Theatre the 

most eflicieni management? 

Critics point out mat the theatre employs 

19 persons on the cleaning staff. 

I'ne Orpheum Theatre uses seven, and me 

Orpheuin has 3,000 seals; the Queen Elizabeth 

2,500. "But we knov; how to run a 

theatre," says Orpheiun Manager Ivan 

Ackery. 

Wnat of the cost of operation? Expenditures 

for the year are estimated at 

$2J8,U00, and revenue at $l7u,uoo. rhis 

represents a net loss of $68,000 even 

though city council trimmed $7,000 Irom 

the budget early m the year. 

As lor criticism of me theatre itself, 

i vonne tirMua, longtime proaucer and 

director of Vancouver Little Theatre, has 

mis to say: 

"It is dilficull to pin down but my experiences 

in the Queen Elizabeth Theatre 

have been very trying. It's lacic of equipment, 

for one thing. 

"If you want sound effects backstage, 

you must bring your own equipment because 

the theatre cannot handle it. It puts 

a heavy burden on local show^s which exist 

on a very small budget. 

"As for the staff, I don't think the people 

in charge are as experienced as they 

might be. However, it is very hard to put 

.>our finger on. 

"Also, people affihated with the theatre 

have, in some cases, found it difficult to 

deal with the people in charge. One artist, 

wnom I asKed lo do a poster for a Little 

Theatre presentation which would have 

been posted in the theatre lobby, simply 

refused to do it—or anything, for that 

matter, connected with the Queen Elizabeth." 

TORONTO 

J. Fitzgibbons. president of Famous Players, 

left on a southern vacation which 

J 

he delayed so that he could attend the 

awards banquet of the Canadian Picture 

Pioneers 

. Rumford, owner of the 

Kineto at Forest, Ont., has rounded out 51 

years as a showman, having made his start 

in 

1909 putting on shows in the town hall 

at Forest. 

Following the promotion of James R. 

Chalmers to publicity manager at the Canadian 

Odeon head office here, Robert 

Pettigrew has been appointed manager of 

the Odeon and Roxy at Brampton. Pettigrew 

was recently at the Roxy in "Wooabridge. 

Ont. . for the conventions 

was J. D. McCulloch, manager of the Princess, 

Niagara Falls. He is a former president 

of the Motion Picture Theatres Association 

of Ontario. 

Torontonians saw something new in a 

midnight fashion show, a promotion of the 

Uptown for the engagement of "Midnight 

Lace." A large street crowd gathered to 

watch the models in a window of a downtown 

women's wear store . . . Sam Hebscher 

played it double at the Kenilworth, 

Hamilton, presenting a program which 

consisted of two features classified for restricted 

attendance by the Ontario censors, 

"Lady Chatterley's Lover" and "Anatomy 

of a Murder." 

With the Famous Players head office 

Forsyth Is Renamed 

MPEA Chairman 

from pi.cidmg pagei 

Motion Picture Proau^trs and Laboratories 

of Canada and Al TurnbuU for the Equipment 

Dealers Ass'n of Canada. Others 

were: Nat A. Taylor, Motion Picture Institute; 

C. S. Chaplin, pubUc relations; F, 

Gordon Spencer, resolutions. 

Frank H. Fisher, Toronto, was elected 

council chairman for 19 31 in succossion to 

Charles S. Chaplin. Other officers are Harry 

Prygrocki of Winnipeg, vice-c.nairman 

for western Canada: Peter S. Myers, 

Toronto, for eastern Canada: H. C. D. 

Main. Sutton, Ont., secretai-y-treasurer, 

and Arch H. Jolley, Toronto, executive 

secretary. 

The delegates enjoyed two luncheons, 

one sponsored on the first day by the 

Canadian Motion Picture Distributors 

Ass'n and the second by courtesy of General 

Sound and Theatre Equipment, Ltd. 

Delegates from the distributors association 

to the council meeting were Harvey 

Harnick. Prank L. Vaughan. C. J. Appel 

and I. H. Allen, Toronto. The Equipment 

Dealers Ass'n of Canada named two delegates, 

A. D. TurnbuU and P. R. Hayes, 

Toronto, while Frank A. Young represented 

the Association of Motion Picture Producers 

and Laboratories of Canada. 

The delegates follow 

British Columbia Ass'n—Myron McLeod 

and Harry I. Howard, Vancouver. 

Alberta Ass'n—Douglas Miller, Taber. 

Saskatchewan association — William 

Johnson, Yorkton, and J. H. Heaps, Regina. 

Ontario—David Axler, E. G. Forsyth and 

William A. Summerville, Toronto, and H. 

C. D. Main, Sutton. 

Quebec Allied Theatrical Industries 

Doris Robert, Granby, and William Lester 

and J. R. P. Bahen, Montreal. 

Maritime association—F. Gordon Spencer, 

St. John, and A. J. Mason, Springhill, 

N. S. 

Little 

Cinema at Toronto 

Opened by Yvonne Taylor 

TORONTO—The unusual Little 

Cinema 

got under way here under the management 

of Yvonne Taylor, wife of President 

Nat A. Taylor of 20th Century Theatres. 

The Little Cinema is a dual auditorium 

house and yet the total seating capacity is 

oi\ly 260, thus providing an intimate atmosphere 

for the enjoyment of film entertainment. 

Most of the product will come 

from countries outside of this continent. 

Each auditorium will offer a different 

film. The first selections are "Seventh 

Seal" from Sweden and "Aparajito" from 

India. The theatre, which is located at 99 

Avenue Rd., will follow a reserved seat 

policy, one performance nightly with a 

Saturday matinee. Mrs. Taylor already operates 

the International and Towne Cinemas 

here. 

established in the new building at 130 

Bloor St. West, a central telephone exchange 

has been set up with the number 

WAlnut 4-4171 to answer all enquiries from 

9 a.m. to 9 p.m. about the programs in the 

FPC theatres in the Toronto area. 

K-2 BOXOFTICE November 7, 1960

— 

— 

— 

Pare), 

— 

. . The 

. . One 

' 

. . 

i 

'Lace/ 'Strawberries' 

Attract in Toronto 

TORONTO — "Strangers When We 

Meet" was a good grosser in its second 

week at the Hollywood while new offerings 

that attracted encouraging attention 

were "Midnight Lace" at the Uptown and 

"Wild Strawberries" at the Towne. "From 

the Terrace" still was doing iiicely in its 

14th week at the Hyland. 

(Averoge Is 100) 

Corlton Song Without End (Col), 4th wk 100 

Eglinton Jungle Cat (BV), 5th wk 100 

Hollywood Strongers When We Meet (Col), 

2nd wk 115 

Hylond From the Terroce (20th-Fox), 14th wk. 100 

Imperial Under Ten Flogs (Para) 105 

Loews The Mognitrcent Seven (UA), 2nd wk. 105 

Nortcwn High Time (20th-Fox) 100 

Tivoli Con-Con i20th-Fox), 3Ist wk 100 

Towne Wild Strowberries (Janus) 110 

University Ben-Hur (MGM), 45th wk 105 

Uptown Midnight Loce (U-l) 110 

Holdovers Dominate 

Winnipeg Theatres 

WINNIPEG—"Ben-Hur." "Carry On. 

Constable" and "Ocean's U" continued to 

do good business here, with "From the Terrace" 

shoW'ing average returns in its fifth 

week. 

Copitol, Pembina Orive-ln Crack in the Mirror 

(20th-Fox) 100 

Gaiety Ben-Hur (MGM), 10th wk 135 

Garrick Corry On, Constable (20th-Fox), 

4th wk 120 

Met—Ocean's 11 (WB), 2nd wk 115 

Odeon From the Terrace (20th-Fox), 5th wk...l00 

'Flags' Leads Vancouver 

In a Low-Gross Week 

VANCOUVER—Another low-gross week 

was experienced here in step with tough 

weather and too many revivals and long 

runs. 

Capitol Surprise Package (MGM) Moderate 

Orpheum^ Under Ten Fiogs (Pora) Good 

Park Sons ond Lovers (20th-Fox), 2nd wk Fair 

Plozo Picnic (Col), reissue Fair 

Strand 

i 

Psycho 1 1 th wk Good 

Stanley Ben-Hur (MGM), 27th wk Good 

Studio School tor Scoundrels (Cont'l), 4th wk. Good 

Vogue Elmer Gontry (UA), 2nd wk Fair 

Rain Is a Shot in Arm 

At Montreal First Runs 

MONTREAL—Boxoffice results in leading 

local cinemas were mixed. Long-duration 

holdovers such as Alouette's "Ben- 

Hur" and the Avenue's "Look Back in 

Anger" and Westmount's "Carry On. 

Teacher" continued to attract good crowds, 

while attendance at other theatres was fair 

to good. Weather on the rainy side for a 

number of days helped at the boxoffice. 

Alouette Ben-Hur (MGM), 45th wk Excellent 

Avenue Look Bock in Anger (WB), 4th wk. Good 

Capitol Key Witness ;mGM) Good 

Imperial This Is Cineromo (Cineroma), 

14th wk Good 

Kent The Battle ot the Sexes (Cont'l), 4th wk. Good 

Loew's Let's Moke Love (20th-Fox), 4th 

wk 

Excellent 

Poloce Song Without End (Col), 4th wk Good 

Westmount Corry On, Teacher (20th-Fox), 

5th wk 

Good 

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'American in Paris' Gets 

Second Week at York 

TORONTO—The York Cinema held "An 

American in 

Paris" for a second week following 

a campaign which plugged it a 

maiiterpiece by Alan Jay Lerner, author of 

"Cameiot," opening stage attraction at the 

new O'Keefe Center for the Performing 

Arts, and of "My Fair Lady," now at the 

$12,000,000 playhouse here. 

The International Cinema took over 

"School for Scoundrels," British comedy 

from the Towne, while "The Sorceress" 

from Prance was the new one at the 

Christie. The Radio City continued Russian 

with "Spring 'Voices." The feature at the 

Fairlawn was "Doctor in Love." 

"My Pair Lady" was a sellout in advance 

of the three -week engagement at the 

O'Keefe. 

OTTAWA 

H rrangements have been made for the installation 

of a new and larger screen 

at the Regent, managed by Charles Brennan. 

Recent improvements at this Famous 

Players house have included an attractive 

candy bar and a new manager's office just 

off the lobby . of the nicest small 

town theatres in Ontario, the Winchester 

at nearby Winchester, has been purchased 

from Sam Pingold. Toronto, by Walter C. 

MacDonald of Winchester who built the 

theatre 13 years ago. MacDonald, who will 

operate the house, is making several structural 

improvements. 

The town council of Smiths Falls rejected 

a proposal by a vote of 6 to 3 for a 

local plebiscite in the December municipal 

elections on the question of Sunday film 

shows . juveniles of Ottawa had the 

choice of two free film shows last Saturday. 

One was conducted in the theatre of 

the National Museum of Canada and the 

other in what is called Saturday Cinema 

in the new building of the National Art 

Gallery. The latter put on a two-hour 

screen program featuring "Hansel and 

Gretel." 

. . . 

Jack Arthur, the Toronto impresario and 

film figure, paid a surprise visit to the Ottawa 

Winter Fair to watch the Little Bengal 

Lancers, a precision riding act from 

Halifax, with a view to booking it as an 

attraction for the Canadian National Exhibition 

next August at Toronto 

Alton Bolton of Morrisburg has been appointed 

manager of the Community at 

Chesterville which reopened parttime on 

the last three nights of the week with a 

Saturday matinee. 

After an engagement of 28 roadshow 

weeks at the Nelson, "Ben-Hur" was 

booked for three weeks starting November 

3 at the 733-seat O'Brien in Pembroke in 

the upper Ottawa Valley. The Nelson is 

now playing "Can-Can" "Sons and 

Lovers" was to have 

. . . 

played the Famous 

Players Regent and Odeon Elmdale at 

$1.15 top starting October 27. but the combination 

was broken because of big business 

at the Elmdale on "Two-Way Stretch." 

a British comedy, which was held for a 

fourth week. 

Following a big week of six days at the 

Centre. "House of Usher" from Astral was 

held by Frank Gallop an extra three days. 

ST. 

JOHN 

Thr last area drive-in to close for the winter 

was Franklin & Hcrschom's Sackville 

Drive-In, Halifax, which waited until 

Sunday i6) to wind up its 1960 season. 

Most of the drive-ins in the Maritimes 

closed during the October 1-15 period . 

Mr. and Mrs. Harry Cohen of Montreal 

have been visiting Cohen's partner, Del 

Buckley of the Maritime Poster Exchange. 

Fred C. Leavens, Maritimes district manager 

for Odeon Theatres 'Canada) has announced 

three managerial changes: Len 

McGuire. formerly manager of the Odeon, 

Port William, has been promoted to Pictou 

County supervisor of Odeon theatres 

in the New Glasgow area with headquarters 

in the Roseland Theatre, New Glasgow. 

Stanley Glode. formerly assistant manager 

of the St. John Strand, has taken over 

as manager of the Odeon, North Sydney, 

Nova Scotia. 

HOLLYWOOD—James Shigeta has been 

signed by producer Ross Hunter to star in 

the film version of the Broadway musical, 

"Flower Drum Song" which Hunter will 

produce for Universal. The picture is slated 

to go before the cameras in Pebniary. 

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BOXOFFICE November 7, 1960 K-3

. . Thugs 

. . . Bill 

. . "The 

. . Sam 

. . Gratien 

. . Roger 

Sub-Run Film Condition Protested MONTREAL 

By New Brunswick Projectionists 

ST. JOHN. N. B.—Regular overtime 

rates of pay will be charged henceforth 

by New Brunswick projectionists for "all 

work required in revising film received In 

a condition unfit for exhibition before 

showing" at area theatres. If the operator 

concerned believes the film cannot be 

placed in a safe condition for exhibition in 

a reasonable time, he "shall exercise his 

right to refuse to show such film." 

The Maritime Film Board of Trade and 

theatre managers of the area have been 

advised of these possibilities in a letter 

from James A. Wliitebone. business representative 

of Local 440. lATSE. and MPMO. 

Whitebone's letter explained that "Members 

of our organization are becoming increasingly 

alarmed by the condition of 

subsequent-run film received by them for 

exhibition and the tremendous amount of 

extra time they are required to work in 

revising such film in order to make it safe 

to run. The film is being received minus 

leaders and reel numbers, dry patches and 

WINNIPEG 

The recent Manitoba Federation of Labor 

annual meeting adopted a resolution 

asking for the opening of motion picture 

theatres on Sundays. The resolution was 

placed before the provincial labor body by 

lATSE Local 299 delegate Morris Gillman, 

and received unanimous approval. 

Recently the city of Winnipeg and 

several smaller municipalities gave strong 

support to a referendum on relaxing Sunday 

restrictions. Under provincial law, the 

municipalities are limited to permitting 

certain sporting activities and live entertainments 

of an artistic or cultural nature 

to be operated on Sunday by nonprofit 

organizations. An act of the provincial 

legislature would be required before 

municipalities could authorize the opening 

of theatres on Sunday. 

VANCOUVER 

John Kostiuk, Capitol Theatre assistant 

manager, was on a hunting trip in 

northern British Columbia . . . Bill 

retired RKO manager, became ill 

Jones, 

and was 

moved to a nursing home. Bill is 85 . . . 

Arthur Richardson, former district manager 

here for General Sound & Theatre 

Equipment, died in Victoria after a long 

Theatres in two 

illness. He was 68 . . . 

Saskatchewan farming towns, Battleford 

and Birch Hills, without movies for a long 

spell, have been reopened. The Birch Hills 

Theatre, which burned down six months 

ago, was rebuilt by Fred Lypyhuk. 

Burl Ives, the folk singer Big Daddy in 

"Cat on a Hot Tin Roof," was here on 

his way to Dawson City to attend a historical 

festival built around his singing . . . 

Frank Bristow of the Strand floor staff 

was in Phoenix, Ariz., on a vacation . . . 

There were four pictures on local screens 

on the new "Restricted" classification—no 

admittance to persons under 18. The films 

broken unmended film are common, ripped 

out sprocket holes are invariably encountered 

and. in general, most of the subsequent. 

run film is received in a deplorable, 

unsafe condition and clearly indicates 

little or no revision by exchanges. 

Whitebone's letter continues: 

"I beg to point out, thot our agreements with exhibitors 

covering the employment of our projectionist 

members assumes thot all film be received in 

good condition and ready to be shov^n, ond they are 

not expected to spend on unreasonable amount of 

extra time in revising film. Complaints ond protests 

are being received continually by me from 

members throughout the province which have culminated 

in official action by the organization at 

the last regular meeting in St. John. As a result of 

this I am directed to advise all those concerned, 

including members of the Maritime Film Board of 

Trade, thot regulor overtime rotes of pay will be 

charged by our members for all work required in 

revising film received in o condition unfit for exhibition 

before showing. Also that, if in the opinion 

of the operator concerned, ony film received 

connot be placed in a safe condition for exhibition 

in a reasonable time, he shall exercise his right 

to refuse to show such film. 

"We will oppreciate your advising your members 

of this decision and we ask their cooperation in 

seeing to it that oil film is properly revised before 

being sent out to theatres." 

were From the Terrace, Elmer Gantry, 

Sons and Lovers and Dark at the Top of 

the Stairs. 

. 

. 

"Psycho" left the FPC Strand after 11 

weeks of good business. "Ben-Hur" was in 

its 27th week at the Stanley with business 

holding firm . Police reported the longclosed 

Odeon 

. 

Theatre on Kingsway has 

been used by teenagers in that district as 

a weekend rendezvous beat up 

a watchman at a New Westminster theatre. 

. . . Harry Howard of 

Here from Toronto was J. J. Pitzgibbons, 

head of Famous Players, on an inspection 

President Owen Bird reports West 

trip . . . 

Coast Booking Associates is moving out of 

the film exchange building to larger quarters 

on Broadway 

Theatre Equipment Supply Co. is moving 

to larger quarters in the film building. 

AT OPENING—An invited audience 

of motion picture representatives and 

civic leaders attended the formal opening 

of the renovated Canadian Theatre 

at Montreal. Photographed above are. 

left to right: Leo Choquette, owner of 

a Quebec province theatre circuit; 

Michael Costom. president of Grimco 

Amusement Co., owner-operator of the 

Canadian and the Plaza Theatre, and 

Jacques Nicaud, Canadian representative 

for Unifrance Film Co. Costom 

also heads Cine-Art Film Distributing 

Co. 

The Seville Theatre has opened Its lobby 

for exhibits by local artists, following 

the Avenue Theatre in this practice. On 

display at the Seville are seven paintings 

by Alice Rawstron . Gelinas, 

radio, television, stage and screen artist, 

and a director of the La Comedic Canadienne, 

has been elected president of the 

Canadian Association of Amateur Theatres 

, . . Bill Lester of UAC and Nat Gordon of 

D. English Co., ticket printer, were among 

local film folk who attended industry meetings 

in Toronto. 

. . . 

. . 

Bill Trow was improving after an illness 

Guss of MGM was home recuperating 

after an operation Rita Beriault, 

UA. was in White Sulphur Springs, Va., 

with her husband . Elsa Lanchester was 

due at Her Majesty's Theatre in a musical 

show November 13. 

Al Dubin. Warner publicist, was here in 

behalf of 'The Dark at the Top of the 

Stairs" . Kunitsky. UA manager, 

attended the three-day UA sales conference 

in Toronto . Chartrand, 

MGM, returned from a swing through the 

Gaspe and in the North Shore country . . . 

Phil Cadieux, Warner booker, resigned to 

join a local bakery as office manager. 

Jack Roher, president of Peerless Films, 

was back from a Toronto trip . . . Kenneth 

Rosenberg, head booker at United Artists, 

is directing an amateur troupe which will 

present "Oklahoma!" at the West Hill High 

School auditorium November 17. 

Two French-language productions are 

proving popular here. The Atlas Films release, 

"Les Derniers Jours de Pompeii," starring 

Steve Reeves, was held for a third 

week at the Francis and Rivoli theatres. 

The Italian production is dubbed in 

French. IFD's French-dubbed "Room at 

the Top," retitled "Les Chemins de la 

Haute 'Ville," was held for a third week 

at both the Champlain and Cremazie theatres 

. Al Capone Story" opened 

in nine theatres out in the province to 

good boxoffice results. 

Seen at the exchanges were Jack Edelson, 

Roxy Theatre, Ste. Agathe des Monts; 

Melvin Cohen of the Rex, Ste. Anne de 

Bellevue: A. Sicard, Acton, Actonvale; Marcel 

L'Abbe, Drummond at Drummondville; 

Paul Gendron, Laurier at Victoriaville; 

Laurent Poulin, Beauceville; Julien Gilbert, 

La Sarre at La Sarre; AiTnan Veilleux, 

St. Georges de Beauce, partners with Leo 

Choquette in the Royal and Vimy theatres, 

and P. E. Theriault of the Azur and Plaza, 

Maniwaki. 

Jack Harris Buys Rights 

To 'Spirit' Comic Strip 

HOLLYWOOD—Film rights to "The 

Spirit," syndicated comic strip by Will 

Wisner, have been secured by producer 

Jack H. Harris, who is preparing the property 

for possible lensing before his "Rip 

Van Winkle in the 21st Century." 

Harris and Eisner will pen the script, 

using special effects such as Harris employed 

in "The Blob" and "The 4-D Man" 

and "Dinosaurus." The pictm-e will have a 

$500,000 budget and will be shot in color. 

K-4 BOXOFFICE November 7, 1960

•jfejc • CauUwi&nt * Coftceddisn^ • n^tiUttlnaAiCA 

NOVEMBER 1. 

I960 

SECTIOB OF BOXOFFICE 

A recently completed lobby remodeling job in the RKO Bushwick Theatre, Brooklyn, N. Y ., made 

po$sible a greatly enlarged refreshment stand and vending setup, an excellent example 

of the way "Showmanship Ties Vending Into the Concessions Area" (see pages 14 and 21). 

featuring 

(ânclu'iônceddlon^ I V lercnancli16 in 9

! 

Keep 'em 

displayed 

And you've 

got it 

made 

DAY 

after 

DAY 

after 

DAY 

Candy is the most profitable item 

you can put in your counter. And two 

of the fastest seUing, money-making 

bars in America are Baby Ruth and 

Butterfinger ... in all popular sizes. 

Give 'em plenty of space for plenty of profits 

CURTiSS CANDY COMPANY 

CHICAGO 13, ILLINOIS • Otto Schnerlng, Founder 

The MODERN THEATRE SECTION

^MfAGNER T 

1.ETTERS 

I 

ARE NOT CHOSEN 

FOR BEAUTY ALONE— 

THEY ARE MADE FOR 

m 

EASY READING, 

mOT ORNAUENTATION! 

Non-reflecrive face produces no 

glare and acquires no unsightly 

scratches as do glossy finish letters. 

THE EXCLUSIVETAPER SLOT IS THE ONLY 

SORE WAY TO HOLD LETTERS IN PLACE 

They cannot blow off the board or out of place. Yet they're easier 

to change and cannot freeze as with channel mounting. No spring lock 

clips to lose tension, scratch other letters, 

necessitate extended mounting 

which causes shadows, and cause warping in 

storage. 

The only letters which can be satisfactorily and rapidly changed 

with a mechanical hand—changed by one man in one-half the time 

required by two men using ladders. Saves the cost of the letters in a 

short time. 

WAGNER ATTRACTION PANELS 

Only Wagner offers frame and glass units in ONE panel regardless 

of size. Wagner frames are stronger— can be Installed 

before the glass— and serviced easier and at far less cost than 

panels comprised of many small sections. 


" 

NOVEMBER 7, 1960 

o n t n t 

w^FHILE EVEN the most enthusiastic 

concessionaire not only concedes 

—but warns—that building boxoffice 

is, or should be, an essential part of 

his activities, the showmanship being 

demonstrated in theatre refreshment 

service is concrete evidence that theatremen 

well know "there's gold in them 

thar stands. 

Month after month, BOXOFFICE- 

MODERN THEATRE rep)orts the enterprising 

techniques used by exhibitorconcessionaires 

to successfully merchandise 

foods and drinks. These promotional 

stunts run the gamut from 

sponsored kiddie shows, tie-ins with 

suppliers, radio-TV stations and other 

local groups to point-of-sale displays, 

"package" offers and suggestive selling 

by the attendants. 

Showmanship is also evident in the 

new trend to design refreshment 

stands, vending banks and drive-in 

cafeterias to blend into or emphasize 

the overall decor of the theatre. It 

should be noted, too, that automatic 

vending has come into its own in theatre 

merchandising, not only to supplement 

the concessions stand, but even 

to duplicate it in some items offered. 

All of this effort availeth nothing, of 

course, if quality and cleanliness are 

when 

lacking, but the proof is in the till 

exhibitor-concessionaires can chalk up 

definite cents-per-person increases resulting 

from originality in merchandising 

ideas, implemented by enthusiastic 

work. 

In all this, 

the theatre owner or manager 

is paramount. The concessions 

staff will take its cue from him. 

Which is a powerful reason why theatremen 

should attend industry conventions 

and tradeshows where they 

can obtain new ideas and inspiration 

from others. It is certain those attending 

the current NAC-National Allied 

conclaves will go home stimulated with 

zeal to dig more gold from their concessions 

operations. 

^ 

The Emphasis Is on Display—Wometco's New Miami Showcase.... 6 

NAC-National Allied Tradeshow Exhibitors 13 

Showmanship Ties Vending Into the Concessions Area 14 

Theatre Radio Tie-In Boosts Sales at Concessions and Boxoffice... 16 

A Salute to Hawaii in New Theatre Decor 20 

RKO Expands Concessions Operation in Remodeling 

at a Brooklyn Theatre 21 

Coke Hi-Fi Club Matinee Sells Out Theatre 22 

Unique Aqua Theatre 14 Feet Below Surface 25 

Use Fader Settings to Fit Sound to Size of Crowd Wesley Trout 26 

Readjustment of the Sound Head Lens 30 

New Beauty for an Already-Luxurious Theatre Donald M. Lyons 32 

Several Adjustments Needed to Achieve Quality Sound 33 

Literally Raised the Roof to Install 70mm Equipment. ..for/ Moseley 34 

Lou Walters Not Yet Ready to Quit— Nearing 50 Years of Service... 36 

Rolling Terrain Gives Drive-In Sloping Floor Like 

a Hardtop Frances Harding 38 

Many Advantages in Father-Son Partnerships 

in Theatres Harold J. Ashe 39 

DEPARTMENTS: 

Refreshment Service 14 Readers' Service Bureau 45 

Projection and Sound 26 

Drive-ln Theatres 38 Advertising Index 45 

New Equipment 

and Developments 42 About People and Product 46 

I. L. THATCHER, Monoging Editor 

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. 

Editorial or general business corresponaence should be addressed to Associated Publications, 

825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor: Eastern Representative: 

Carl Mos, 45 Rockefeller Plaza, New York 20, N. Y.; Central Representative: 

Evîng Hutchison Organization, 35 East Wacker Drive, Chicago 1, III: Western Representative: 

Weltstein, NoweH & Johnson, Inc., 672 Lafayette Park Place, Los Angeles 5. Colif.

V 

y 

fc 

M 

Put 'em together and sell more of both 

merchandising assistance, see your representative from The Coca-Cola Company, or write: Manager, Theatre and Concessions 

)^t., The Coca-Cola Company, P. 0. Drawer 1734, Atlanta, Georgia CO^MTOHT O IMO *•< COCA-COLA COMPAMV. "COCA-COLA" ANQ "COKI" AIIC aiOllTIRCO T««OIMA*HI.

'^^^'E IN 

THt Dum 

EASY PARKING IN REAR 

THE EMPHASIS IS 

EASY MRKING IN REAR 

OPEN NOW SH0WB4G 

MTMOW DESIRE IN TME DUST 

BURR WWTMHYERi. 

^s^Jm^^^-A 

Wc 

ON DISPLAY 

'oMETCo's NEWEST and most de luxe showcase has many distinctive 

features, perhaps the most outstanding of which is the triple emphasis 

on exterior display. The 163rd Street Theatre in Miami compels attention of 

patrons of the huge shopping center in which it is located by an impressive 

and dramatic marquee and facade, a drive-in type attraction board 700 feet 

from the theatre and an overhead parting sign announcing the next attraction 

as patrons leave the adjoining parking lot. 

To these dominating signs is added still another, a six-foot-high by 30- 

foot-wide, yellow plastic reader board over the entrance doors announcing 

coming attractions. 

Of neoclassic design, the facade of the theatre is a happy blending of 

the modern and magnificent with a typically tropical background. The attraction 

marquee which is placed in front of the lobby marquee (which is 

shallow in height) is nine feet high and 30 feet long, all aluminum, and is 

surmounted by the full name of the theatre. The single word Theatre, in 

yellow letters, at the top of the theatre 

structure is mounted against a huge block 

of terrazzo-like blue, green and white tile. 

The soffit of the outer lobby is lighted 

by 950 feet of electrical tubing above a 

suspended, translucent plastic panel. The 

two-windowed boxoffice at the right of the 

glass and aluminum entrance doors is of 

Italian marble in rose tones. 

The rose and yellow of the exterior are 

picked up in the color scheme of the theatre 

interior which blends rose and gold 

throughout. The lounge and foyer floors 

are terrazzo in rose, gold and white, with 

gold and white vinyl walls on one side 

and teakwood panels on the opposite side. 

Abstract murals, especially designed for 

the theatre, on a yellow background are 

featured on the walls, and a television set 


J 

The inviting lobby and lounge in the new 163rd Street Theatre, Miami, 

Fla., is spacious and colorful. Walls are coyered with gold and white 

vinyl on one side and with teakwood on the other, and the terrazzo 

floor is in rose, gold and white. The furniture was custom-made. 

is set flush with the wall near the entrance 

to the foyer. Lounge furniture was custom-made. 

An attractive refreshment bar is in this 

area, and it is supplemented by vending 

machines for cigarets and hot and cold 

drinks built flush into the wall. 

Both comfort and beauty are paramount 

in the auditorium where the 1,288 theatre 

chairs are spaced on 42 -inch centers. The 

1,070 orchestra chairs are of push-back 

construction, extra deep for comfort, with 

foam rubber cushions, plastic seats and 

nylon backs in dusty rose. There are 218 

lounger chairs in the smoking loge section, 

on the same floor as the orchestra. 

This smoking loge is set off in the left 

rear section and can be entered only 

through a single door from the foyer, as it 

is separated from the rest of the orchestra 

floor by a railing. 

LARGEST INDOOR SCREEN IN FLORIDA 

The 163rd Street boasts the largest indoor 

screen in South Florida, 30x60 feet. 

A 45xl80-foot curved coral boucle drapery 

is hung in front of the cui-ved gold nylonrayon 

damask screen curtain and illuminated 

by banks of recessed colored ceiling 

spots on dimmers. Walls are acoustical 

plaster above a dado of decorative plastic. 

Cove lighting is used. 

The theatre is equipped for the latest 

CREDITS: Architect: A. Herbert Mathes • Air 

conditioning: American Blower • Changeable copy 

equipment: Adier • Lamps: Ashcraft • Lenses: 

Bausch & Lomb • Plumbing: Crone • Projectors: 

Philips Noreico • Rectifiers: Ashcroft • Rewinds: 

Neumode • Screen: Technikote • Seating: American 

• Sound: Ampex • Television: RCA • Concessions 

equipment: Manley popcorn machine; Savon 

hot dog machine; Butter-Mat dispenser; Continental 

cigaret vender; APCO hot coffee, chocolate 

and soup vender, SodaShoppe cold drink vender. 

Another view of the lobby-lounge, looking toward the foyer to the auditorium. A television set is 

flush-mounted high in the wall near the foyer. Abstract murals, on a yellow background, especially 

designed for the theatre decorate the walls. The refreshment stand is supplemented by venders. 

dimensional projection, including Todd- 

AO, 70mm, 35mm, CinemaScope and other 

aspect ratios. 

In keeping with all its other fine appointments, 

the new theatre features clean 

and attractive restrooms. The ladies room 

has pink tile walls and floors of two tones 

of pink and white. Black Formica doors 

divide the six individual stalls with toilet, 

lavatory and mirror, as well as two stalls 

with French-type facilities. There are 

electric hand dryers. 

A powder room adjoining has white and 

gold vinyl walls and teak chairs upholstered 

in white. The men's room is in 

brown, tan and oatmeal tile combined with 

honey maple Foimica. 

The 163rd Street is Miami's first new 

theatre in three years, and is the first in 

fast-growing North Dade. Located as it is, 

in one of the lai'gest shopping centers in 

the country, there is parking space adjacent 

for 4,500 cars. 

Designed by Architect A. Herbert Mathes 

and owned by Food Fair Properties, the 

new theatre, including land, building and 

equipment, cost $750,000. 

Continued on following page 

BOXOFnCE November 7, 1960

163rd STREET THEATRE • Miami, Fla. 

i

1 drink with crushed ice that starts cold stays cold 

on lyfromlhe ROWE 1000-A 

J. C. Evans .63 

BOXOFFICE :: November 7, 1960 13

I 

t 

I 

Ice bauk COoUtig starts the Rowe drink cold . 

. . cruslwd 

ice in every ciii) keeps it cold . 

. . 

oven in ifn- heaviest traffic locations . 

. . to deliver a cooling and satisfying drink no other vendor 

< (in ludtih. n| Starting a drink cold is important. With the Rowe 1000-A you are always 

sure it 

will he. For only the Rowe 1000-A has the exclusive ice bank cooling system that build 

and maintains a 20 pound cake of ice around which water circulates two and one half time^ 

on each drink cycle. The faster drinks are drawn the cooler they become. wjii That is u;ri) 

just one big half horsepower compressor is all the Rowe 1000-A needs for the most effective 

cooling and freezing. 

Ice bank cooling for the circulating water enables the compressoi 

to feed most of its energy most of the time to the crushedice making unit. 

This insures a 36 to 3c 

degree drink for each vending and the proper portion of crushed ice in every cup. With never 

miss. T There are other reasons too why thisis true. Including the crushed ice making unii 

lJ 

itself which is self contained and fully insulated. There are no freeze-ups to stop the flow of ice tc\ 

I 

the cup and no melt-down water to carry away. The cold melt-down water is automatically re 

frozen for the fastest recovery and the greatest continuous ice capacity. All in all a classic exampu 

of engineering ejTiciency 

flic 

For many years the Rowe name has been the trademark jor 

the most popular cup drink vendor in America. It is the only cup vendor with absolute quality 

control over every drink vended. It 

always serves a drink to the exact taste standards set by the 

syrup manufacturers— a colder, better, more uniform drink with superior carbonation in the cup. 

Today the Rowe 1000-A^with the crushed ice making unit nc/JeJ— is bound to in 

crease in popularity everywhere. We take pride in making it available to our operator customers 

*Copyrijhl 1960 Roue Manuliclu'ing Co., 

Inc. 

Also available wilhoul crushed ice rnahing unit 

teak chairs in front of the mirrored powder bar. Stem and treasurer, Elmer Radloff. 

1938 and DeBold, since 1955. 


j 

4 

"•*I6.. 

%.'^, 

,"

SELLS ^ "^ DRINKS 

Localise il serves THE BE Si D R I N IV 

POSITIVE THRONA^ SVRUP PUMP 

.'\>Miri'> (i riion- tiriiforni, ni(|/ic'r rfiui/tly 

ritinn tuttt itutrv itririhs to tlii'

— 

— 

THE NACALLIED 

TRADESHOW 

Ca^ltiv-Uoî ut tUe i960 Shocu at Gliicatô- 

I HEATREMEN and conccssionaires 

attending the concurrent conventions of 

National Allied States Ass'n of Motion Pictui'e 

Exhibitors and National Ass'n of Concessionaires 

at the Conrad Hilton Hotel, 

Chicago, November 6-9, will have the opportunity 

of viewing the latest developments 

and improvements in equipment and 

products displayed by some 75 companies. 

They will also have the opportunity of 

discussing equipment and products with 

the company representatives in attendance. 

Ted Dariotis, Automatic Vending Corp., 

Chicago, is exhibit chauman. 

The companies exhibiting, and their 

representatives, are listed below alphabetically. 

Booth No. 

Amcoin Corp.— Arthur B. Segal 53 

American Trampoline Co.— Leo Gordon 46 

Andes Candies, Inc.—C. W. Palmer 64 

APCO, Inc.—Af. B. Rapp 93-96 

The Ballantyne Co.— R. Ballantyne .... 35 

Bally Case & Cooler Co.— Leon Prince 49 

Bastian-Blessing Co.—C. T. Johnson ..111 

Samuel Bert Mfg. Co. Samuel Bert ..119 

Blumenthal Bros. Chocolate Co.— 

Joseph BlU7nent?ial 87 

Brunswick Corp.—C. L. Ellison 110 

Canada Dry Corp.—P. H. Immekus 89, 90 

Castleberry's Pood Co.— 

John D. Reynolds 81 

The Coca-Cola Co.— Charles 

R. Bourdelais 33, 34 

Cole Products Corp.— Stanley Gaines ..112 

Continental Vending Machine Corp.— 

William Danziger 91, 92 

The Cornelius Co.— John Bromstad ....132 

Cretors and Co.— H. E. Chrisman 70 

Crush International, Inc.— 

D. W. Stevenson 97, 98 

CuRTiss Candy Co.—G. R. Peppet 103, 104 

Dalason Products Manufacturing 

Co.— Samuel Abelson 37 

A. Dalkdj Co., Div. AMP—George 

F. Brummett 79, 80 

Arthur H. DuGrenier, Inc.— 

Richard E. Gibbs 28 

Electroware Corp.— Roy Baunach 121 

Encyclopaedia Britannica— 

Ralph Hinckley 

129A 

Plavo-Rite Poods— Larry Blumenthal ....68 

PouNTAiN Products Corp.— 

James Summers 120 

PUNSPOT Magazine— Maynard Reuter ....130 

Gold Medal Candy Co.— 

Hy Becker 1/2 of 86 

GOLDENBERG CANDY CO. 

Frank Robbins 1/2 of 86 

Gold Medal Products Corp.— 

J. C. Evans 63 

Green River Corp.— Charles McQuade 100 

Greer Enterprises, Inc.— 

Arthur H. Greer 99 

Heat Exchangers, Inc.— Dave Sniader 107 

Henry Heide. Inc.— Eugene E. Sullivan 88 

Spiro J. Papas, left, 

Hi-JiNX Caramel Corn Co.— 

vice-president of the National 

Ass'n of Concessionaires, will 

Louis Price 48 

preside at the NAC 

convention and tradeshow, and Jack Kirsch, president 

of Allied Theatres of Illinois, Inc., heads his 

Hollywood Brands— Ronald 

C. Martoccio 115 

organization as host for National Allied convention. 

Hollywood Servemaster Co.— 

W. Woodson Latimer Va of 71 

Rex Specialty Bag Corp.— Irving Singer 69 

International Seat Division of Union 

City Body Co.— W. V. Toney RoMAR Vide 

25 

Co.— LeRoy Roberts 34A 

Jump Center Manufacturing & 

Rowe Manufacturing Co.. Inc.— 

Supply Co.— A. Justens 84 Robert K. Deutsch 38. 39 

Manley, Inc.— Arlie E. Beery 51 Royal Crown Cola Co.— 

J. B. Cooper 73, 

Marstan Distributing 

74 

Co., Inc.— 

Maurice Levin 58 The Savon Co.— Mrs. Irving 

Maryland Cup Co.— Richard D. Folkoff 50 

Rosenblum 122-127 

Mission of California— 

W. P. Schrafft & Sons Corp.— 

John A. Sanders 

Ben 

101, 102 

Newman 65 

National Carbon Co.— J. A. McNamee Selmix Dispensers. Inc.— 

....57 

Orlando Follon 52 

National Vendors. Inc.— 

H. J. "Pete" Foster 54, 55 Server Sales, Inc.— Clifford Lorbeck 26 

The Nestle Co., Inc.—T. A. Fowler 113 John Sexton and Co.— J. J. Burke 105 

Newman & Weissman Associates— 

Simplex Manufacturing Co.— 

Ben Newman 66, 67 Alex Tiliakos 24 

Nissen Trampoline Co.— 

Solo Cup Co.— J. C. Alden 35 

Don W. Bullard 116, 117 Sportservice Corp.— Jack Zander 27 

NOPCO Chemical Co.— John F. Gannon 45 Stanford Industries— 

Original Crispy Pizza Crust— 

Stanford Kohlberg 16 

Nick Ponticelli 56 Steel Products Co.— 

Dr Pepper Co.— Robert L. Stone 60, 61 

L. W. Woolfolk 1/2 of 71 

The Pepsi-Cola Co.— 

Switzer's Licorice Co.— 

Norman Wasser 75-78 E. F. Aubuchon 40 

Phillips Amusements, Inc.— 

Tekni-Craft— Charles Shatv 82 

Kenneth Phillips 108 

Emery Thompson Machine & Supply 

Pressweld, Inc.— Thomas Walker 114 Co. R. A. McClusky 62 

Procter & Gamble Distributing Co.— 

Wear-Ever Aluminum. Inc.— 

J. M. Eagen 47 P. A. Schiyiid 72 

Quaker City Chocolate & Confectionery 

Co.— Lester Rosskam jr 

Winchester Carton Corp.— 

83 

INCREASE YOUR PER CAPITA 

Build 

Check Averages 

WITH 

Delicious, quick to - fix sandwiches 

genuine 

made with Castleberry's 

Pif-Cooked Barbecue — 

FIRST IN QUALITY . . . FIRST 

IN FLAVOR . . . FIRST in 

CUSTOMER SATISFACTION! 

Absolutely no waste. Film 

irollers ond display material 

ovorlable. 

Coll Your Distributor — 

or 

Write: 

PIT-COOKED 

BARBECUE 

CASTLEBERRY S FOOD CO.. AUGUSTA, GA 

Henry Winchusen 118 


SHOWMANSHIP TIES VENDING 

INTO REFRESHMENT AREAS 

About as smart and attractive a presentation of êiioiny eguipiiiciit Ui mlt bx: equipment offering a vancly vt t/i/ee /ce cream bori>. The candy vender is on 

found anywtiere is f/iis trio of machines in the Cinema Theatre, Pompano eight-column operation from National Venders, Inc. while the sixdrink bev- 

Beach, Flo. The machines which are set flush in a special housing unit offer erage vending machine is from the APCO line. Below, left, is a head-on 

ice cream bars, candy and cold drinks. The ice cream machine is Vendo view of the concessions stand at the Cinema, a shopping center theatre. 

A new kind ol showmanship is being displayed by exhibitors. They 

are adding a touch of glamor to the way they merchandise confections 

and beverages through automatic vending equipment, and some of the 

most exciting theatres built this year feature vending machines in 

party dress. 

Taking a cue from manufacturers who have added smart, modern 

styling along with increased efficiency of operation to their product, 

many exhibitors are giving their vending equipment front-and-center 

treatment and in a setting which blends them into the decor of the 

theatre. No longer are the machines tucked away in an alcove, or 

merely tolerated as an adjunct to the concessions stand. The photographs 

on these two pages illustrate how successful theatremen and 

their designers have been in their effort to tie vending machines into 

theatre styling. 

The two newest theatres to create attractive settings for vending 

machines are the 163rd Street Theatre in Miami Beach, an operation 

of Wometco Enterprises, and the Cinema Theatre in Pompano Beach, 

At the Majestic Theatre in Beloit, Wis., the beverage machine is 

tied directly into the concessions area— an example of how an 

attractive piece of equipment can be moved directly into the 

theatre decor. Here smart light fixtures and the touch of 

flowers are used to draw attention to the Cole-Spa Machine. 

14 The MODERN THEATRE SECTION

A Broadway Showcase 

iîimiiiiiiiiiiiiiiiiiii 

Glamorizes 

Its 

Vending Equipment 

The Paramount Theatre in New 

York is one of the great movie 

showcases of the country, with 

its strategic location overlooking 

Times Square. And, in 

keeping with the luxury atmosphere 

of the lobby-foyer area, 

the vending machines have 

been placed so that they look 

attractive, and as "belonging" 

to the decor. The 14-column 

cigarei machine, the 2,000-cup 

drink machine and the 11- 

column candy vender— all Rowe 

products— not only relieve congestion 

at the stand at peak 

periods, but take over when 

the concessions stand closes. 

Pla., which General Diive-In Corp. erected 

as part of a shopping center. 

At the Cinema Theatre, three machines 

have been grouped at the end of a long 

lobby-foyer area, so that they are seen 

head-on as patrons move toward the auditorium. 

A floor-to-ceiling casing has been 

designed to house the machines, which 

have been set in flush with the paneling. 

and with only that portion of the machines 

needed for operation visible. Although 

the equipment is only a few steps 

away from the concessions stand, the machines 

offer ice cream and candy, both of 

which are also on sale in the refreshment 

service area. A third machine offers a selection 

of six drinks. 

At the 163rd Street Theatre, the vending 

machines are set flush into the teakwood 

wall paneling, so that they blend 

beautifully into the general atmosphere of 

luxuiy. The Wometco people, who operate 

an extensive vending and food service division, 

picked the three pieces of equipment 

with an eye on similarity of size and 

styling. The machines offer hot coffee, 

whipped hot chocolate and soup in one 

vender, and cigarets and a choice of six 

cold drinks in the others. 

Exhibitors are also showing imagination 

in introducing vending machines where it 

is not possible to provide flush mounting 

or build special housing facilities. 

163rd St. 

Theatre 

Three vending machines in the new 163rd 

Street Theatre in Miami Beach, Fla., have 

been given a flush mounting (upper center 

photo), in the teakwood paneling which 

covers most of the walls in the lobby-foyer 

as well as the concessions stand (at right) 

The hot-drink machine which dispenses 

coffee, whipped hot chocolate and soup, and 

the six-drink cold beverage machine are 

from APCO's Coffee-Shoppe and Soda 

Shoppe line of vending machines, while the 

Push-A-Pack cigaret machine is from Conti 

nental Vending Machine Co. 


15

Theatre- Radio Tie-in 

At Concessions and 

Boosts Sales 

Boxoffice 

'•Operation Popcorn." a radio tie-in in 

connection with the exhibition of "Toby 

Tyler." kept the corn poppers busy and 

sent sales of beverages and other concessions 

items zooming at the Orphcum Theatre. 

Vancouver. B. C. 

The cooperating broadcasting station 

was CKNW which, for a week in advance 

of the showing, gave the theati-e good coverage, 

tying the theatre and picture in 

with its own Orphans Fund. The station 

told its listeners that, if they brought their 

popcorn boxes out to the lobby after seeing 

the picture, they would receive a free 

picture of Mr. Stubbs. who made a personal 

appearance. 

Ivan Ackcry. manager of the Orpheum. 

says "The response was fantastic, even 

the adults joined in the .scramble 

it sure kept our theatre clean. 

. , . and 

The empty 

popcorn boxes kept our boilers hot for a 

week." 

"Operation Popcorn" also received the 

support of Pepsi-Cola. Orange Ci-u.sh, Mr. 

Peanut, and the Krak-A-Joke Shop, the 

latter a supplier of novelty items. All of 

these firms, plus CKNW. furnished giantsized 

figures which were arranged in the 

An accumulated total of $700 in U. S. and Canadian 

Savings Bonds was presented to Ivan Ackery, 

manager of the Orpheum Theatre, Vancouver, for 

his promotional efforts in the Pepsi-Cola Co.'s 

Academy Awards Exhibitor Promotion Contest this 

year. Ackery, left, received the prizes at a special 

dinner in his honor from Col Calhoun, (right) 

Vancouver branch manager for Pepsi, while Bill 

Lightsord, Pepsi sales manager for British Columbia 

looked on. Dinner was attended by Famous Players 

executives and managers. 

theatre lobby near the concessions stand 

and called "Pop Corn Alley." Patrons had 

to walk through this "Alley" on their way 

to the refreshment bar. The kids loved it. 

The stand itself was gaily decorated in 

circus atmosphere, as well as the mezzanine 

bar. with clown and animal faces, 

pennants, etc., and the ticket-taker also 

wore a clown mask and ruffled collar. 

To further put across the promotion, the 

radio station sent a float advertising the 

picture and theatre traveling around the 

city at no cost to the Orpheum. 

PROMOTIONS ARE OUTSTANDING 

A circus theme prevailed at the mair) floor concessions stand in the Orpheum Theatre, Vancouver, 

B C, during the run of "Toby Tyler," and the same kind of decorations were used at the mezzanine 

bar. The decorations intrigued the kids and stimulated sales of all refreshment merchandise. 

Ackery is an old hand with winning promotions. 

In the 1960 Pepsi-Cola Academy 

Awards Exhibitor Promotion Contest, he 

was winner of a special prize of a $500 

U. S. Savings Bond for the best campaign 

tied in with a local Pepsi bottler. In the 

same contest, he won another $100 U. S. 

bond and a $100 Canadian Savings Bond 

for the outstanding Canadian entry. 

One of his stunts was a printed sticker 

attached to one side of pennies calling attention 

to the Academy Awards telecast 

and the NBC local station. These pennies 

were used as change at the theatre boxoffice 

and soon were in circulation all 

over town. Although the banks didn't like 

it. it certainly commanded tremendous attention 

in Vancouver. 

"Popcorn Alley" was formed by the placement of these giant-sized figures in the lobby of the 

Orpheum, and youngsters and others had to walk through it to reach the stand. All of the figures were 

provided to the theatre by the suppliers at no cost. The ticket taker wore a mask and ruffled collar. 

Something New Every Year 

The growth and maturity of the drive-in 

concessions business is the result of approaching 

each and every problem with 

the determination to serve the best possible 

food to the customer as quickly as possible, 

according to Edward S. Redstone, Northeast 

Drive-In Theatres. 

"We attempt every year," he says, "to 

design or purchase some new equipment 

that will serve our food quickly, either hot 

or cold. We have found by doing this we 

are able to substantially increase our per 

capita. Always strive to improve!" 

IG 


4 -DRINK SODASHOPPE 

4-Drink SodaShoppe gives Push-AFIavor selection of 3 carbonated drinks 

and 1 non-carbonated. 1,400 cup capacity. Two Sgallon and one 

7gaMon syrup tanks — total 2,230 drink syrup capacity. Optional Ice-Maker 

unit serves crushed ice In every drink. 

INCREASES GROSSES 151/ /O 

more than TRIPLES 

"average-cents-per-person" ! 

APCO 

SODASHOPPES 

Certified reports from theatre after theatre, all over the country, 

prove APCO SodaShoppes with crushed ice more than triple 

the "average-cents-per-person"! They're in America's top theatres. 

no wonder SodaShoppes are in a/most every 

Times Square theatre and chains all over the U.S.A. ! 

CAPITOL THEATRE, N.Y.C. LOEW'S STATE, N.Y.C. PARAMOUNT THEATRE, 

N.Y.C. 'RADIO CITY MUSIC HALL RIVOLI THEATRE, N.Y.C. R.K.O. PALACE, 

N.Y.C. "ROXY THEATRE, N.Y.C. BRANDT THEATRES CENTURY THEATRES 

INTERSTATE THEATRES LOEW'S THEATRES PARAMOUNT THEATRES 

RANDFORCE CIRCUIT "R.K.O. THEATRE CIRCUIT SKOURAS THEATRES 

. . . and many, many more. 

I 

59i?gi 

o 

now 

APCO 

SodaShoppes 

serve drinks with 

CRUSHED 

ICE 

AT 150! 

In theatre after theatre, APCO 

SodaShoppes with ice and 

9-ounce cup are replacing most 

standard machines with 

7-ounce cup at 100. 

6 -DRINK SODASHOPPE 

6-Drink SodaShoppe gives Push-A-Flavor selection of 4 carbonated and 

2 non-carbonated drinks. 1,400 cup capacity. Three 5-gallon and one 

7-gallon syrup tanks — total 2,630 drink 

syrup capacity. Optional Ice-Maker unit serves crushed ice in every drink. 

APCO's Ice-Maker unit automatically 

serves uniformly crushed ice in every 

drink! Insures outstanding drink 

quality and extra appeal ... to pull in 

extra volume and profits! 

insist that 

your operator 

install a 

SodaShoppe 

with Ice Maker 

. . . and see how your 

' 

'a verage -cents -perperson" 

goes up! 

DON'T DELAY-MAIL COUPON TODAY! 

APCO, Inc. 

1740 Broadway, New York 19. N.Y. 

Gentlemen: Please send me full particulars about: 

SodaShoppes 

O Ice-Maker Unit 

Entire APCO line 

n Name and address of nearest SodaShoppe operator. 

Name 

Address- 

APCO INC. 

The World's Foremost Pioneers of Beverage Dispensers 

A Subsidiary of U. S. Hoffman Machinery Corp, 

1740 Broadway (at 56th St.). New York 19. N. Y. • PLaza 7-3123 

Regional Sales Representatives Throughout The United States 

City -Zone State- 

B-n.60

Psychology in 

Janu's Blown jr.. of Hyiin Armoit.'d Cai 

Service, gave some practical pointers on 

security at the recent Allied of Michisan 

convention in Detroit. Notinp that some 

e.xhibitors feel such service may be unnecessary 

because they carry insurance, he 

pointed out that this overlooks the personal 

risk, whether the money is carried 

by the owner or an employe. 

Armored Car Service 

"There is psychology to it," he cited 

another advantage— "having the armored 

car pull 

up and get the money di.scourages 

the type of fellow who might break in." 

Saving of time is another benefit of 

such service— a night depository, for example, 

means a trip to the bank at night, 

and another in the morning to get the bag 

of money out. 

.^^îîouA 

SERV-OîAT 

butter dispenser SERV-O-MAT with its revolving bowl, flashing sales 

message, colorful front, and gleaming chrome finish is a 

bright attraction for the sale of buttered popcorn. 

Simple one-hand operation dispenses a drip-proof 

amount of butter at the touch of the dispenser bar, allows 

up to 7.'i servings per minute. 

. . . manufactured by 

SERV-O-MAT easy to clean 

craft.smen with over 10 years experience in the building 

of butter dispensers. 

Patented SERV-O-MAT is built to serve you economicallv 

and efficiently and to increase your profits 

by 2ri0";,. 

Modernize your concession area and join the profit 

parade by ordering SERV-O-MAT now. 

SPECIflC«TIONS Height — M", Width — 11". Depth — IT,',". Electriial . . . AC; 

un Vi.ll. M.W W; slandaid grounded plug. Shippinc Weight: 32 lbs 

In Detroit, special night crews have 

been established to give service primarily 

to theatres at the hour they need it. 

Cost of the service, Brown said, runs 

about $1.50 per pickup on a daily schedule, 

adding. "Let us take the risk." 

Curtiss Candy Gives Big Push 

To Halloween Goblin Sales 

Theatre concessionaires, as well as other 

candy merchants, profited from the 

expanded and completely redesigned line 

of Halloween items produced by Curti.ss 

Candy Co. This company ha,s played a 

dominant role in developing Halloween into 

what is currently the country's peak 

candy-selling season.' 

Curtiss. in the past five years, has increased 

its Halloween candy sales more 

than 350 per cent, as a result of imaginative 

advertising, merchandising and selling 

efforts. 

"In the candy industry the.se days, the 

'goblins dance' to the tune of multimilliondollar 

sales at Halloween." says William M. 

Galbraith. director of advertising and sales 

promotion. "We expect 1960 to be another 

record year for Curtiss and the industry." 

For 1960 promotion. Curti-ss integrated 

th? theme of the full-color, double-page, 

national magazine advertisement into the 

design of all packaging. Breaking with the 

traditional Halloween black and orange, 

the company pioneered with consumeroriented, 

multicolored packaging. Identical 

art treatment also was used in all display 

material to facilitate immediate brand 

recognition at point of sale. 

Curtiss labels this marketing concept a 

"universe" technique, likening the ad to a 

locomotive to which packages and display 

materials are coupled like boxcars. This 

unbroken continuity creates a series of 

consumer impressions of the same product 

images, thus sustaining buying impulse all 

the way to the retail shelf. 

Grand Prize to Peterson 

BUniR KISI CUPS . . . GIVE 

YOUR BUnER CORN SAUS 

"BUY APPEAL" OROER NOW! lUlli 

IK 

Server Sales 

north 88 west 16447 main street, 

mcnomoncc falls, Wisconsin 

NEW 15< 

H. B. REESE CANDY CO., HERSHEY, PA 

THEATRE 

,| PACKAGE 

72 

Count 

Don Peterson, Brookings, 5. D., theatremon, won the 

grand prize in the TOA Treasure Chest at the recent 

Theatre Owners of America convention in Los 

Angeles. The prize, a color television set donated 

by APCO, Inc., was presented to Peterson, left, by 

Don Young, West Coast executive of APCO. The 

Treasure Chest was in the Motion Picture Industry 

Tradeshow held in conjunction with the convention. 


-f^^ 

COM 

^ 

Ulfe^ 

ouuj ^(etu/ie^ 

Wherever people go for fun, they 

look for Pepsi-Cola. Pepsi's syrup 

sales are up 2929^. since 1950, and 

Pepsi's price advantage has 

enabled leading theatre owners to 

make extra profit from the trend. 

Get the picture? More demand. 

more sales, more income. That's 

why you'll do well to feature Pepsi— 

the lowest-priced nationally 

advertised cola on the market. 

Get the facts and figures today 

from your local Pepsi-Cola 

Bottler or write to: National 

Accounts Department, 

Pepsi-Cola Company, .500 

Avenue, New York 22. N.Y. 

Park 

r 


— 

NEW DE LUXE MODEL 

NO. 3-R 

A Salute to Hawaii in New Theatre Decor 

Featuring "Snow Magic" 

Sundaes and Snow Cones. 

Now, Fresh Fruit Sundaes, 

Pineapple and Strawberries 

from stainless steel pans! 

Both juices for snow cones and fresh 

fruit for sundaes dispensed from one 

machine. 

. . . There ore always 

PROFITS with "SNOW 

No GearsI 

No Belttt 

^^ JtoÔlllrji 

. No Pulleysl 

IVlAVllVi 

THE NEW SNOW 

CONE MACHINE 

"""")' 

Capacity: 50 cones 

(very 30 seconds. 

The Berfs "SNOW 

MAGIC" machine 

combines eye-appealing 

beauty with perfect 

mechanical performance 

and large 

capacity. "Snow 

Magic" is easy to 

operate and is Fully 

Automatic. A Snow 

"'*' l'/4 'o 

.Mi E< lOc . . . 

that s profit! 

SAMUEL BERT MFG. CO fo.b. Dallas 

Box 

Fair Park Station Eight Models 

7803, DALLAS. TEXAS Available 

r/ie remodeled refreshment bar in the Broadway Theatre, Portland, Ore., is decorated Polynesian style. 

TO FILL 

POPCORN BAGS 

AND BOXES WITH 

THE AfeW PATENTED 

THOUSANDS OF 

DELIGHTED USERS 

om ^2sp Ar YOUR 

THEATRE SUPPLY Of 

POPCORN SUPPLYOfAtm 

rii 

109 THORNTON AVE 

SANFRANCISC0,24 

Sovc nian«y. No stole or 

left-over coffee when your 

coffeemoster n on E-Z 

WAY outomatk. Coffee's 

fresh, hot and ready all 

the time. Get the facts 

write now: 

STEQ PRODUCTS CO. 

40 gth Ave., S.W. 

Cedar Rapids, Iowa 

Polynesian Holh Muus are worn by the entire service staff to add to the atmospheric effect. 

A Polynesian theme was carried out in the 

remodeling and decorating of the new concessions 

bar and lobby in the Broadway Theatre, 

Portland, Ore., even to the costumes of 

the entire theatre staff which wears Polynesian 

Holh Muus. 

A wide variety of colorful South Seas shells, 

as well as assorted glass floats, were used in 

the overhead trim of the new refreshment 

bar, and oriental lanterns were hung above 

it. The bar, incidentally, features two popcorn 

warmers. 

A LOBBY WATER FOUNTAIN 

Imprevemerit 

PAYS... 

Oo It 

NOW! 

IfWPROVE YOUR THEATRE 

AND YOU 

IMPROVE YOUR BUSINESS 

To further carry out the theme, a water 

fountain decorated with native foliage and 

rocks was set up in the lobby. 

Mrs. J. J. Parker, president of Parker Theatres, 

followed a current trend in the city of 

Portland which has gone on a Hawaiian 

"kick," with several Polynesian restaurants 

in honor of the 50th state. 

Fountain carries out theme. 

20 


are 

RKO Expands Concessions 

Operation in 

Remodeling 

At a 

Brooklyn Theatre 

I N A REMODELING job ill the lobb.v 

of the Bushwick Theatre. Brooklyn, N. Y 

, 

this summer, RKO Theatres greatly increased 

its opportunity for concessions 

sales by expanding its over-the-counter 

and vending setups. 

In order to create an attractive setting 

and make possible this enlargement, a new 

drop ceiling was installed, new tile flooring 

and carpet laid: walls, stairways and 

bannisters were streamlined: a complete 

paint job was given and—most important 

to the new layout—a set of doors and 

transoms between the outer doors and 

auditorium doors was removed. This 

opened up the rear orchestra foyer into 

the lobby, making it more spacious, and 

Increase 

your 

popcorn 

sales 

^ 

TJhuJa/ 

as much 

as 50% 

...with Manley's 

Merchandising Program 

New concessions stand at the Bushwick, Brooklyn. 

permitted the installation of the double-insize 

new concessions stand. 

Tieing vending into the overall operation, 

RKO set up, directly opposite the 

concessions stand isee Modern Theatre 

cover picture! a "Vending Row" with a 

canopy and downlight to match the candy 

stand. The tile on the floor surrounding it 

also matches that in front of the concessions 

stand. In "Vending Row ' two 

six-unit APCO Soda-Shoppe beverage machines 

placed side by side, with a five-inch 

divider connecting panel. To the left of the 

drink machines is a ten-column DuGremer 

candy machine selling ten-cent, namebrand 

candy. 

In addition, two APCO six-unit drink 

machines, one ten-column DuGrenier 

candy machine and one 20-column Du- 

Grenier cigaret machine are located on the 

mezzanine. 

The new concessions stand on the main 

floor, including backbar and shadow boxes, 

is of marbleized FoiTnica. There are alternating 

tufted duran panels and mirrors on 

the back wall. A stockroom adjoins the 

stand on the right, sales personnel enter 

the stand through the stockroom. 

The entire lobby job was done by Stein 

Woodcraft Co. and the new candy stand 

includes a hot buttered popcorn warmer 

with sliding doors, racks, and huge storage 

and heating area, designed by this 

firm. There is also a service counter for 

hot dogs, a Bazzini nut warmer and a 

self-service ice cream cabinet. In addition 

to candy, the stand sells potato chips and 

potato sticks. 

Theaters using our program have 

increased their sale of popcorn up to 50% 

over previous performance records! 

This kind of a sales increase is obtained through the 

use of new Manley Vistapop machines, IVlanley supplies and Manley 

Point-of-Purchase sales promotion material. 

The New IVlanley VISTAPOP® SETS NEW SALES RECORDS BECAUSE IT... 

• HAS MORE EYE APPEAL. Customers can see the corn popping in the famous 

Vistapop transparent kettle. Nothing else stimulates the sale of popcorn like a 

visual demonstration. Customers see its mouth watering goodness and they buy. 

You get more impulse sales. 

• CONTROLS PROFITS with controlled popping volume. You are sure of getting 

the maximum volume inherent in the corn itself. Its controlled heat feature does 

it . . . eliminates all guesswork on the part of the operator. 

• PRODUCES A TASTIER PRODUCT. "Hot air conditioned" warming pan keeps 

corn fresh, hot and crisp, even in humid areas. 

Let a IVlanley representa- 

tive show you how you can 

do more business than 

ever before ... or if you 

prefer, write us direct 

MANLEY, INC. 

1920 Wyandotte St. 

Kansas City 8. Mo. 

. . but either way, 

take action today 

TEAR OUT AND MAIL NOW! 

Manley. Inc. Dept, 30 1 leo 

1920 Wyandotte St. 

Kansas City 8, Mo. 

O.K. Show me how to make more money witti a Manley 

Vistapop and your Merctiandising Proeram. 

n Please have a representative call. 

n Please send more information by return mail. 

_Zone_ 

_State_ 


— 

. 

Coke Hi-Fi Club Matinee 

Sells Out Theatre Well 

In Advance of Playdate 

As one of the iniuiy activities of the 

Coca-Cola Hl-Pi Club, 1.503 Hi-Fi members 

attended a special morning showing 

of Metro-Goldwyn-Mayer's "Bcn-Hur," at 

the Warner Theatre In downtown Pittsburgh 

recently. 

The price to Hi-Fl Club members was 

90 cents, and tickets were available only 

at National Record Mart Stores in the 

club area, upon presentation of membership 

card. 

Long lines of (eenogers stood outside Pittsburgh's downtown Warner Theatre for a spccialiy promoted 

matinee sponsored by the Coca-Cola Hi-Fi Club. The 1^03-sect house was packed. 

HANDLE MORE VOLUME 

IN COLD DRINKS 

THIS EASIER, FASTER WAY 

Especially designed for drive-in theatres, 

racetracks, ballparks, cafeterias. 

^nlm CASCADE 

New ttitee flavor self contained mechanically 

refrigerated unit SELMIX 

fast fill valves speed up service 

Easy lo (ill stainless steel tanks 

provide syrup tor 2.000 drinks Can 

be equipped witti any combination 

of carbonated or non carbonated beverages 

Model No 8500 illustrated 

Model No. 8700 same as above, 

ice-cooled. 

Ask your dealer or write 

SELMIX DISPENSERS, INC. 

5-17 46th Road. Long Island City. N. Y. 

Tickets were sold on a first-come, firstserved 

basis and each club member was 

entitled to buy a ticlcet for one extra 

teenage guest. 

Appeal and enthusiasm was so strong 

that within a four-week period, the entire 

theatre was sold out two weeks in advance 

of the playdate. 

Everyone attending was presented with 

a gold Coca-Cola key chain; there was also 

a drawing for a Westinghouse portable 

phonograph and a transistor radio. The 

winning ticket numbers were announced 

on evei-y program of the regular hi-fi show 

the following week by DJ Henry Dabecco. 

The showing was well received by the 

high schools in the area, which were notified 

by a letter sent by the local bottler. 

In many instances, this letter was posted 

on the bulletin boards and read over the 

public address system with other school 

announcements 

Membership in the club is obtainable 

for a three-cent investment in a post card 

addressed to the Coca-Cola Hi-Fi Club, 

KQV, Pittsburgh, with name, address, 

phone number, age and school. 

A Ticket Vending Machine 

brings 

and again! 

'em back — again 

And a 10 lb. tin or 12'/2 

lb. poly bag of Butterflake 

Pop Corn yields 

more many more boxes 

Insect & 

Rodent Proof 

Moisture 

of Pop Corn than ordinary 

corn. Its 38-40 to 1 

Stable 

popping ratio lowers "^ 

your cost increases your profit 

per box. Yes — Butterflalie's 

extra popping volume produces S25- 

$35 more profit per 100 lbs. for 

you than ordinary "bargain" corn. 

And it's so tender, delicious that it 

always brings 'em back for more. 

imm 

m 

r-^v. - 

Moisture 

Stable 

Sole of theatre admission tickets by automation 

became a possibility with the unveiling of "Venda 

Ticket," a new mechanical brain which sells tickets, 

gives change, rejects counterfeit money and does 

all the bookkeeping, at the recent annual meeting 

of stockholders of Universal Controls, Inc., held in 

the Southern Hotel, Baltimore. Raymond C. Hardin, 

company executive, demonstrated the machine 

which was perfected by American Totalisator Co., 

Division of Universal Controls, manufacturer of parimutuel 

machines and tote boards for racetracks. 

Order frtmi your distrihutttr or tcrite 

POP CORN DIVISION NATIONAL OATS CO. 

Wall Lake, Iowa • Hagerstown, Md. • Delaware. Ohio 

For further information about products 

described editorially or in advertising in 

this issue, use Readers' Service Bureau 

Coupon on page 47. 


' 

Malts Popular With Patrons of New Drive-ln 

All eyes 

turn 

to .,, 

The efficient and attractive cafeteria at the Pheasant Drive-In, Mobridge, S. D. 

ing has a wood paneled, beamed ceiling 

with the wall behind the counter finished 

in Ceda-Wood square pegboard. Two large 

picture windows face the screen and an 

inside speaker allows patrons to follow 

the show while getting snacks. 

Equipment includes the Sani-Serv malt 

machine, a Perlick four-drink, hi-flow dispenser; 

a Cretors "Olympic" popcorn machine; 

a Butter-Mat and counter hot 

servers by Star. 

Installation of the concessions equipment 

was made by Red Wagon Products, 

Minneapolis. George Chapman of Linton, 

N. D., and his sister-in-law, Jane Chapman 

of Mobridge. are operators of the 

new drive-in. 

^teêfiA 

Cafeteria service is used for greater 

speed and efficiency at the concessions 

counter of the 400-spealcer Pheasant 

Drive-In Theatre at Mobridge, S. D., which 

opened recently. A feature of the operation 

is a malted milk machine which produces 

32 gallons of malt per hour. The 

stand gets 13 '2 malts per gallon. Each 

serving is 16 ounces. On opening night the 

outdoor stand sold almost six gallons of 

the malt. 

The counter is 40 feet long and counter 

tops are covered with Formica. The buildrjôssr 

HOW TO USE 

AN ICE 

MACHINE 

Give ice cream quality . . . make 7i on 

lOi sales. Cash in on the demand for 

delicious soft-served cones, shakes. 

Serve a lOd cone in 2 seconds . . . 

your food cost less than ii. Serve a 

25)f shake in 5 seconds . . . your food 

cost only 6i. Win new fans, make big 

profits with a compact Sweden freezer. 

Easily run by untrained help. 

like the Model 208 SeltServer 

shown here, all compact Sweden 

machines are keyed to til^h- production 

needs. They occupy only 3 

square teet — or less. SpaceSaver 

counter models are also available. 

FREE, 44 page illustrated 

book gives tips and ideas for 

merchandising ice for added 

sales and profits. Send for 

your free copv todav. 

%im 

You can gel a size and type to meet 

your needs exactly! Simple water 

and electrical connections. 

HERSHEB 

SW€D€IM 

JGSEELEYCorooralioo 

"_ 

2" f'"-" Sl-eel, AI6e,l Le.. Minnesota 

• f'"" """ How ,0 Use ao Ice M.ch,„c- 

SWEDEN FREE2ER MFG. CO. 

Seattle 99, Wash. Dept. T-1 t 

Li'l' 

ADDRESS 

"ATE. 


Fruit Juice Tieup Keeps Lobby Standouts Happy 

Tlie following coricerns have recently 

filed copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who wish copies may 

obtaiji them promptly by using the Readers' 

Service Bureau coupon in this issue of 

The Modern Theatre. 

A siNGLESHEET, available from Lakewood 

Automatic Switch Co.. describes the features 

of the Lakewood Automatic Rewind 

Switch. The switch has been approved by 

Underwriters Laboratories and assures 

that the rewind motor is shut off at the 

end of the i-un, should the projectionist 

be called away by other duties. 

National Ticket Co. is offering literature 

on all kinds of theatre tickets, roll, 

machine and coupon, and especially hardtickets 

for reserved-seat operations. 

Patrons enjoy refreshing juice in World Theatre lobby, Minneapolis. 

Regal Johiison. manager of the World 

Theatre, Minneapolis, was successful in 

promoting a tieup with Snow Crop orange 

juice which is featured at a juice bar in 

the theatre lobby. Snow Crop furnishes the 

juice, cups and dispenser which has a 

cooling unit in it. Members of the theatre 

staff mix up the concentrated juice and 

pour it into the dispenser. The bar is in 

operation from 1 p.m. on. Dui'ing the day 

there is no attendant, but there is one at 

night. Free cigarets and cookies also are 

served with the compliments of the theatre. 

A nearby sign invites patrons to have 

juice, cigarets and cookies "on the house." 

The serving bar. incidentally, was obtained 

from a Minneapolis store. Johnson 

says the juice bar is particularly useful in 

keeping standouts happy on busy weekends 

at the theatre. 

Quick Thinking-Good 

Profits 

Mrs. Hattie Clelland, concessions attendant 

at the Paramount Theatre, Lethbridge. 

Alberta, Canada, turned a potential 

loss to the theatre into profit by her ingenuity 

in coping with a civic attraction. 

On a Saturday last summer Lethbridge 

held a band festival—30 bands with majorettes 

marching in front of the theatre. 

Mrs. Clelland set up a temporary counter 

in front of the theatre and, in two hours, 

sold enough confections to more than offset 

what could have been a loss. 

THE SAVON COMPANY 

COMPLETE SUPPLIERS OF DRIVE-IN THEATRE CAFETERIA EQUIPMENT. 

FEATURING SAVON-STAR DELUXE SELF-SERVICE UNITS. A LINE OF 

OVERHEAD WARMERS FOR BUTTERCORN AND FRIED FOODS AND INTRO- 

DUCING THE SAVON-STAR BUDGET LINE OF CAFETERIA EQUIPMENT. 

National distributors in the 

drive-in field for Hotpoint, 

Toastmaster, Scotsman Ice 

Machines, Selmix Dispensers 

and many other outstanding 

lines. 

SEE IN OPERATION 

A COMPLETE 

CAFETERIA 

Featuring the most complete 

line of food specially 

prepared for drivein 

theatres. 

AT OUR ,,T ,^7 

BOOTHS *'' ^*"°"9^ '^' MODEL NO. 60 FRONT VIEW Potent Pending ^^ 

THE SAVON COMPANY 

286 Pennsylvania Ave. • Peterson, New Jersey 


UNIQUE AQUA THEATRE 14 FEET BELOW SURFACE 

Bxterior view of the unique underwater theatre at Weeki Wachee Spring, Brooksville, Flo., which 

Florida State Theatres opens this month. The mermaid performers have as their stage an area deep 

below the water surface at the lower right of the picture. Weeki Wachee, the largest single spring 

in Florida, is known as Florida's underwater grand canyon. Construction problems encountered at the 

spring-bottom site, including anchoring with steel rods, stretched building time more than a year. 

This replica of a queen conch shell serves as on 

underwater breathing station where the mermaids 

get a quick but periodic whiff of fresh air through 

hoses. In the photo air bubbles from the pipes 

can be seen rising to the surface of the spring. 

LORIDA State Theatres has just 

spent a million dollars on some submerged 

real estate on Florida's west coast. The 

circuit describes it as the first theatre of 

Its kind in the world. It is equipped with 

500 comfortable seats, has air conditioning 

and except for the fact that it is 14 feet 

beneath the surface of Weeki Wachee 

Spring, Brooksville, Fla., might be on 

Broadway. 

It is about 50 miles north of St. Petersburg 

and its "stage," sealed off by a 95- 

foot glass screen, is the bubbling spring itself 

and the spectacular underwater 

"grand canyon" from which it wells up. 

Rather than resurfacing for fresh air 

during the course of a ballet performance, 

the mennaids merely glide briefly and 

periodically to a bottom-bound giant replica 

of a queen conch shell isee photo 

above) which is fully equipped as an instant 

underwater breathing station. 

Three months of arduous training not 

only taught them to combine swimming 

proficiency with a dancer's grace but gave 

them an luiusual degree of breath control. 

They rise by taking in air from the 

hose and sink, as deep as 117 feet, by expelling 

it. One of them once stayed underwater 

for two minutes and 58 seconds, believed 

to be a record on a single deep 

breath. 

Although underwater attractions are not 

new, and certainly not new to Florida, the 

sponsors claim that the Weeki Wachee 

show will be by far the most lavish ever 

attempted iLoretta Jefferson, one of America's 

top choreographers, designed and 

produced the show and Max Weddy of 

France s Folies Bergere did the costumes) 

and the first in which the audience is 

seated in air-conditioired comfort in a 

conventional theatre. 

SPECIAL BUILDING PROBLEMS 

Weeki Wachee Theatre opens this 

month with a deep sea ballet featuring 

paid mermaids and unpaid tropical fish, 

t'lorida State, a subsidiary of AB-PT. 

had some unusual problems both in 

building the theatre and in staging the 

show, ihe auditorium has a lot of buoyancy 

and, if nature had its way, it would 

rise and float away. Steel rods anchored 

deep in bedrock solved that one. 

The mermaids perform deep in the 

canyon. Among other things, they eat an 

underwater meal at an underwater picnic, 

and the producers felt that the cumbersome 

gear that goes with ordinary skindiving 

would spoil the illusion. 

The only special equipment the performers 

use are face masks and swimming 

fins. Instead of carrying the skindiver's 

tank of compressed air and the weighted 

belt that counteracts its buoyancy, they 

get their air piped to them from the surface 

by hose. 

The 500-seat auditorium of the new million-dollar aqua theatre, 14 feet below the surface of crystalclear 

Weeki Wachee Spring, is the only showplace of its kind in the world. Each of the 19 windows 

is 6fi feet high and 5 feet wide. Jack Mahon, well-known former Pennsylvania showman, is manager. 


I magnetic 

USE FADER SETTINGS TO FIT 

SOUND TO SIZE OF CROWD 

Too Much Volume Can Be Very Unpleasant 

Warren Stosr}Y, Bsquire Theatre, Enid, Okla., prepares 

to adjust a special VU meter for checking 

sound leyel in the auditorium A regular VU meter 

can be used, by marking on the dial, the numbers 

for yarious readings for large or small crowd. It 

should be mounted on the front wall of the booth 

high enough to be seen from both projectors. Sometimes 

it is necessary to install a small capacity resistor 

to keep the level, when it is high, within 

the meter range, depending on the output of the 

amplifier Meter must be wired to the output of 

the system for accurate reading. 

By 

WESLEY TROUT 

WhE HAVE HEARD many complaints 

from theatre patrons about sound being 

too loud, to the extent it becomes annoying 

to hear. On the other hand, there are situations 

where we find it entirely too low. 

There should be a happy medium and this 

can be found by various fader settings 

to fit the size of the crowd, and one can 

install a VU meter which can be purchased 

at most leading supply houses for 

a small sum. This meter should be wired to 

the output and mounted on the front wall 

so it can be seen easily. Markings can be 

made on the meter face numbers for various 

levels of sound output to fit the size of 

the audience. When set for certain volume 

output, it may be easily kept at the various 

sound levels. 

HIGH QUALITY SOUND 

Before we go into a discussion about 

sound level in the auditorium, let's first 

discuss some important things about sound 

quality which should help you maintain 

correct sound level and obtain high quality 

sound reproduction. 

It should be needless to state that the 

projectionist has an exacting job today 

and needs to be on his toes in order to obtain 

maximum quality from optical and 

stereosound, particularly so from magnetic, 

as there are more units in operation and 

they must be kept in perfect adjustment in 

order to secure trouble-free operation and 

equal volume from three or five back-stage 

speakers. In other words, when operating 

stereosound the volume output should be 

carefully adjusted, using an output meter, 

with a standard test reel for all three or 

five speakers, as the case may be. Moreover, 

the surround .speakers should never 

be adjusted too high so that the volume 

will be more than the stage speakers—they 

should be a little less. We will have more 

to say about surround speakers later on in 

this article. 

CAUSES OF 

POOR SOUND 

Now patrons come to the theatre to be 

entertained and therefore expect, and demand, 

high quality sound production, plus 

good projection. We are vitally interested 

in dispensing sound and projection data 

that will help the projectionist obtain that 

goal. The factors which tend to produce 

deterioration in quality may be found in 

obsolete sound heads, amplifiers and 

speakers; it may be caused by improper 

adjustment of equipment: it may be due to 

lack of proper maintenance, and worn or 

defective parts or units. Moreover, the 

equipment, in many situations, we found 

wholly inadequate to handle extended frequency 

range of modern recording. This 

can be corrected in some cases by modification 

of the pre-amplifier and the power 

amplifier. Sometimes it is necessary to 

change the sound heads or speakers in 

order to reproduce, faithfully, the entire 

frequency range of the sound track. 

In order to detemiine the quality of 

your equipment, some good recording of 

music and male and female dialog is necessary, 

plus a few good test films, namely, 

multifrequency range, 7,000 cps. test loop, 

"Buzz" track loop and a high quality output 

meter. This equipment can be easily 

used if you will follow directions given in 

previous articles or in my handbook. You 

can then set your equipment up so that it 

will faithfully reproduce all the frequencies, 

so necessary for good sound reproduction. 

The optical and magnetic reproducers 

play a very important part in good sound 

output. The stabilizer must keep the film 

in smooth operation past the scanning 

beam 

i 

optical and past the pickup head 

i 

I if the sound quality is to be 

maintained up to par. Therefore, it is 

very important that this unit be given 

careful attention. 

PROJECTIONIST'S ROLE 

May we point out that in the final analysis 

the quality of sound reproduction is 

largely dependent upon the technique 

which the projectionist brings to bear upon 

his functions, and his increasing interest 

in learning about new techniques and 

better methods in the operation of his 

equipment. Patrons patronize theatres 

where the show moves smoothly along 

with high quality sound and projection 

uiimarred by breakdowns. Many breakdowns 

that happen could be avoided by 

keeping the equipment in good operating 

condition. We think this requires some 

sense of artistic appreciation, plus a comprehensive 

knowledge of the technical requirements 

of the equipment, and careful 

attention given to details that make for 

better projection and sound reproduction. 

In order to attain the greatest dramatic 

effect from any sound equipment, it is 

necessary to develop a very definite routine 

of inspecting and cleaning the sound 

heads, amplifiers and other components in 

order to secure the best results. The correct 

operating procedure is of importance, 

first, in coordinating the various parts of 

the equipment, one with another, so that 

each unit is "matched" and the entire 

system functions at peak performance. If 

this is not achieved, then one cannot expect 

100 per cent results from any system. 

GOAL IS "FLAT" RESPpNSE 

High quality sound reproduction depends 

upon correct adjustment of the reproducers 

in warping of the amplifier circuit to 

suit various theatre auditorium acoustical 

conditions. It would require many pages to 

fully discuss changes necessary and the 

amplifier to obtain a "flat" response curve 

from 40 to 7,000 cps. In some situations, 

the "high" end may have to be raised and 

the "low" end (the response i may have to 

be lowered in order to obtain the desired 

results. "Peaks" and "dips" should be 

eliminated in the response curve if possible. 

However, it is not always possible to 

secure flat response with obsolete amplifiers, 

but with some modification one can 

obtain fair response. 

ACOUSTICS INVOLVED 

Of course, it is always desirable to secure 

a "flat" response cuiTe within specified 

recommendations; but, again, this will 

of course, depend on acoustical conditions 

in the auditorium—in some cases it will 

definitely rule out the manufacturer's specific 

curve. Generally, adjustment of frequency 

response should be left to the discretion 

of the engineer. In other words, 

the sound reproduction must be "pleasing" 

to the listener. 

It is understandable that various makes 

of theatre sound systems vary a great deal 

in constructional details and, therefore, require 

special treatment. Any distortion in 

the system must be removed by careful 

checking of various units and components. 

Distortion is often caused by defective 

vacuum tubes, resistors, condensers and 

bad electrical connections. A weak photocell 

and incon-ect voltage can cause distortion 

and low volume. 

The modern amplifier consists of a 

number of stages of amplification. Each 

stage has a particular function and special 

Continued on page 28 


m\\ ASHCRAFT 

35/70 Cinex^ Special 

F1.5 PROJECTION LAMP for medium and small theatres 

scree" ^>*" 

Better 

2 Hours of 

Brilliant Light 

from one 20" carbon 

Range 

'0-77- 

ons 

Compare these 10 points of superiority 

and see why Ashcraft is the only Lamp that has everything! 

THE ONE LAMP which will project maximum light 

for both 35mm or 70mm film at less carbon and 

current cost than ever before. 

THE ONE LAMP having a true F1.5 optical speed 

which increases light output at decreased operating 

expense. 

THE ONE LAMP of the "35/70 Special type" having 

pure silver water cooled, one piece carbon contacts. 

THE ONE LAMP having "Man sized" lamphouse door 

that projectionists prefer. 

THE ONE LAMP having such an extremely precise 

carbon feed mechanism that arc-length and crater 

position are maintained exact without neeessity of 

troublesome thermostatic devices. 

THE ONE LAMP that has both high screen intensity 

and up to 100% screen light distribution. 

THE ONE LAMP having 3 point suspension for mirror 

(no rings) allowing unrestricted mirror ventilation 

prolonging mirror life. 

THE ONE LAMP which will accommodate up to 20 

inch carbons and give up to 2 hours of brilliant 

illumination. 

THE ONE LAMP having positive chain drive feed and 

carbon rotation—uses no roller feed whatever. 

THE ONE LAMP for which a new— high qualityhigh 

reactance— low cost Rectifier has been specifically 

designed. 

s:ASHCRAFT manufacturing CO, INC 36-32 38th STREET, LONG ISLAND CITY I.N.Y. 


. . 

FIT SOUND TO SIZE OF CROWD 

Continued from page 26 

arrangement of circuits, tubes and components 

to meet the requirements of the 

system. A combination of all of these 

stages, the values of various resistors and 

condensers, plus circuit wiring, etc.. all add 

up to »ai over all gain of the amplifier: 

(b) frequency response: (ci quality of 

sound reproduction, and id> distortion 

elimination. In modern theatre amplifiers 

distortion is inaudible by careful designing 

of the circuits and arrangement of components. 

Careful consideration has been given to 

the power output, and distortion, so there 

is ample power, without audible distortion 

to fit any size auditorium. Due to constant 

research and a coiisiderable amount 

of work by engineering staffs, it is possible 

to set the amplifier requirements rather 

definitely — power, gain, frequency response, 

etc. 

MAINTENANCE IS IMPORTANT 

With today's TV competition, plus other 

forms of amusements, modern equipment 

is a "must" if one is expected to survive. 

The point that we want to bring out 

strongly is the importance of maintaining 

sound s.vstems in tip-top condition and not 

to try to do too much economizing which 

will cause, in due time, inferior sound reproduction, 

even though the equipment is 

fairly new. Frankly, I am a nickel pincher. 

but if I need repairs to keep a car in firstclass 

rimning condition, I do not hesitate 

î***0ks- 

X-L 

...the finest 

projector mechanism 

ever built! 

TAe right combination 

for Perfect Projection! 

to spend. The same rule, in my opinion, 

should apply to servicing and repairing 

.sound equipment, and also in purchasing 

new equipment. 

In the field we have seen sound and 

projection equipment sadly neglected—the 

exhibitor putting off day to day making 

necessai-y replacement of parts, thereby, 

letting the equipment run down causing 

inferior .sound and in many cases, causing 

unnece.ssai-y .shutdowns. 

GET RID OF OLD EQUIPMENT 

In early .systems, frequencies were limited 

in range and modifications were made 

often resulting in improved reproduction, 

but never up to the present day standards. 

So. if you have equipment ten or 12 years 

old—get rid of it and put in later type 

amplifier, sound head or speakers and 

keep your patrons coming back. 

We are very much in favor of an observer 

in the auditorium to keep a check, from 

time to time, on the volume level. He 

should have average hearing in order to 

keep the volume sufficiently loud for those 

with average hearing and for those who 

cannot hear so well. There should be just 

enough sound volume to be heard easily in 

the back row of seats, but not carried too 

high, as it can be very annoying to the 

audience. 

In other words, an observer should be on 

the job and cooperate with the projection 

room staff because the projection room 

monitor cannot be depended upon for volume 

level at all times. However, projectionists 

can, in time, use various settings 

on monitor volume control for gauging 

CURVED FILM GATE 

. . . solves the problem 

of film buckle! 

s**^^^ 

HI-SPEED 

MOVEMENT 

. 

the new Geneva-type 

intermittent movement that gives 

more light at less cost! 

sound level In the auditorium and vary 

the volume as the crowd increases or decrea.ses: 

but if the theatre has a balcony, 

then the projectionist has no way of knowing 

how full the lower floor is unless there 

is an observer to tell him. 

An usher or house manager is the one to 

cooperate in keeping the projectionist notified 

as to the crowd in the auditorium, 

using a buzzer for raising or lowering the 

volume. Usually the standard buzz signal 

is one to raise and two to lower the volume. 

But do not overdo the buzzing as 

this is necessary only when sound is extremely 

low or high. 

VOLUME OF SURROUND SPEAKERS 

About surround speakers—it has always 

been a problem to keep the volume sufficiently 

high, but not too high, because of 

the close range of these speakers. We want 

to quote from an address made by Merle 

Chamberlin at the 45th I.A.T.S.E. convention 

in Chicago, in which he explained how 

surround speakers could be placed to obtain 

more satisfactory sound coverage. Let 

us quote the following excellent suggestion 

for changing the speaker setup: 

"I would like to say a word here right 

now- about directional stereophonic sound. 

One of the biggest complaints we have on 

stereophonic sound is the directional aspect, 

and that is confined to the directional 

aspect of the surround speakers. One 

fellow gets the full blast. The fellow sitting 

next to him gets a pretty good one. About 

three seats away it is perfect. And the poor 

fellow five seats away, doesn't hear anytljing, 

and he wants to know what everybody 

is so excited about. 

"Well, with a lot of experiment, and a 

lot of work—and I will never know why it 

took us so long—we found out one thing 

about directional sound and surround 

speakers. If you have the problem in theatres 

in your jurisdiction, the care is very 

simple. We have found that if you turn 

your speakers upside down, point them to 

the ceiling, let the surround sound work 

off of the ceiling, you get perfect distribution. 

There is no concentration or directional 

effect and stereophonic sound begins 

to sound like it should." 

MAKE THE MOST OF STEREOSOUND 

Comments: If you have stereosound, 

make use of it and sell it to the public. 

There is absolutely no question about the 

high quality of magnetic reproduction, 

provided the equipment is kept correctly 

adjusted. A wider range of frequencies is 

possible which is so necessary in order to 

obtain clear, sharp, brilliant sound reproduction. 

The increased range of frequencies 

gives music and dialog more naturalness 

in reproduction. 

Keep your sound level so that it will not 

be too loud nor too low. 

Keep your equipment in good repair, 

thereby avoiding sudden breakdowns. 

N^riONAI. 

,J!IJtJ,IJiJII-J-H.J 

11 

PROJECTION and 

SOUND SYSTEMS 

NATIONAL THEATRE SUPPLY COMPANY • BRANCHES COAST TO COAST 

The name of Oskar Messter has been 

added posthumously to the Society of Motion 

Picture and Television Engineers' 

honor roll of distinguished pioneers in motion 

picture and television engineering. A 

native of Berlin, Gennany, Messter began 

his noteworthy inventions of motion picture 

equipment in 1895, and for nearly 50 

years thereafter dedicated his life to the 

development and improvement of the science 

and art of motion pictures. 


THE ISTEW 

"35/7'0" SiDecia,! 

^ 

iiiiiMiiiiii 

im iiiiniwwii>"iiiiii..i,. 

LEADS ON 

ALL COUNTS 

THE LOWEST FIRST COST of any 35/70 

lamp including all essential associated equipment. 

The "35/70 Special" additionally gives 

you a big bonus with its fully automatic arc 

lfc»—I 

^- 

V crater positioning system 

'V at no extra cost! The "35/70 

I 

l\\ 

Special" actually costs as 

much as $240.00 less to put 

in operation than the next 

lowest priced lamp. 

LOWEST POSSIBLE 

OPERATING COST. 

Costs no more to operate 

than straight 35 mm lamps. 

Affords imore convemiieinices and delivers 

•^ 

more Hght per dollar, 

CONSIDER THESE FEATURES, 

ONLY STRONG HAS THEM^ 

A solid dowser prevents stray light from reaching the screen. 

-A* The complications of water cooling, recirculolors and special 

plumbing are not necessary for 135-ampere, or lower, operation. 

ir A big rear lamphouse door, of which the mirror is on integral part, 

swings completely out of the way to facilitate retrimming and 

lamphouse and reflector cleaning. 

-At a carbon feed with fewer moving parts. Employs no Irouble-causing 

chains. 

A" The exclusive Strong Lightronie Arc Control System advances the 

carbons by means of separate feed motors as they ore consumed, 

to maintain a uniform arc gap length and to accurately position the 

positive arc crater at the exact focal point of the reflector. A single 

adjustment controls both carbon feeds. A screen light of constant 

intensity and color is automatically maintained without constant 

attention from the proiectionist. The arc is stabiliied by its own 

magnetic field and on air jet. The function of the Strong control 

cannot be thrown out of efficiency by accidental movement of the 

reflector as the control works independently of the projected beam. 

if An 18-inch diameter Strong Tufcold reflector is employed. Resultant 

heal at the aperture permits projection of the wider print without 

flim damage or buckling which would affect focus. 

DESIGNED FOR IN- 

DOOR SCREENS UP TO 

45 FEET AND DRIVE-IN 

SCREENS UP TO 90 

FEET. ___!_: 

THE ONE LAMP THAT 

ASSURES HIGHEST 

SCREEN BRIGHTNESS 

TOGETHER WITH PROPER LIGHT COV- 

ERAGE OF THE SCREEN. 

MUCH MORE UNIFORM LIGHT 

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COV- 

THE ONLY LAMP THAT CAN BURN 

20-INCH CARBONS WITHOUT CUTTING 

A HOLE IN THE DOWSER. PROJECTS 

2 HOURS AND 25 MINUTES OF CON- 

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FROM ONE CARBON. PERMITS THE 

PROJECTION OF A FULL EXTRA 

DOUBLE REEL PER CARBON. 

MEETS THE OPTICAL REQUIREMENTS 

OF EVERY 70 mm AND 35 mm PRO- 

JECTOR. The lamp can be switched from 35 

mm to 70 mm and back in a few seconds. 

THE STRONG ELECTRIC 

CORPORATION 

"The World's Lartesi Manufacturer oS Projection Arc Lamps" 

1 1 City Park Avenue Toledo 1, Ohio 

BOXOFTICE November 7. 1960 

29

J 

Readjustment of the Sound Head Lens 

The sound lens is set for perfect reproduction 

of frequencies from 40 to 8.000 

cps for optical track, when the sound 

head leaves the factory. However, tJiere 

are cases where someone has disturbed 

this adjustment, discovered after you have 

made a transmission run to check the response. 

If Uiis Is the case, then readjust- 

These thrifty, profit-minded exhibitors, 

like hundreds of others, converted 

from Gas-Filled i^ti Tubes to SIL-TUBES 

of the thousands of users 

a few 

Sims. MhhIoU. III. 

Roosnelt. nvde Puk. N. Y. 

Ukr II. I KIc Rmr Lake. Cillf. 

. 

Jack's I) I.. Boiialuii, U. 

Rlillo. IMIcs N. Y. 

Su I..i>iii> l>. . Sin I .\ntoiilii. T«x. 

I'ulillx. Kosloii. M:l.ss. 

Ilyili- l',irk. IImIo I'ark. N. Y. 

Vallry I). !.. Wihpeton, N. D. 

Toitku. l->;Cflslor. Mlna 

Oocr.il l>. I.. Storm Lak«. la. 

Buck. Blloxl. Miss. 

nrafitland. Uincaster. Wis. 

(!esiiK3. (}ur(lon. 0. 

Slatt'. Owatonm. Minn. 

Korl llodg.' n. I.. R. Dodse. I». 

He Iaiw. Brimx. N. Y. 

Capllol. .Mt-rlilm. Tonn. 

Flllraorr. nilmorc. r.ilir. 

Ba^t Mlp. Ba.st Is'lp. N. Y 

.\lgonqiiln. ManiLsqiiam. N. J. 

P.ilare. Vlntt>n. 1.1. 

flrand. Rooky VonS. Colo. 

Illglmay 13 D. I.. Henrietta, Miss. 

.I.-\ifI. OKIihi-nia (ily. nkl;i 

I*o[> l». I., Jeh.1. La. 

SayWIli'. Say^lUe. N. Y. 

Zorn. BtMikt'lman, Svb. 

Kaitwiiy It. I., rjimbridse, 0. 

!I.).Iy«.HKi, Uke Hly. Minn. 

iW\. Tulsa. Ukla. 

Ritz. N'.uslivlUe. TVmi. 

Main. MiHint Healthy, 0. 

Kee. Kicster. Minn. 

Acf. Coconut Grove. Kla. 

.\ztpca. Los Angeles. C.ilif. 

Franklin. Franklin, Minn 

Scott. Archbold, 0. 

Wrst, Craig. Colo. 

IMma. Pima. Ariz. 

Livingston. Columbus. 0. 

Ijberly. Seward. Ala.ska 

To.vne. Fj]>iiraini, I'tali 

Palace. San Ilenlto. Tex. 

Royal. Meridian, Miss. 

Dream, Mason, 0. 

Bell. New Orleans, I

k 

for finest 

low cost projection 

of 

70 mm or 35 mm 

M/XTIOrsi/XI- 

LJ !I J1J-I^ HUJI-J 

GENERAL 

PRECISION 

COMPANY 

lATIONAL THEATRE SUPPLY COMPANY 

lirujiches Coast to Coast 

A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION 


— 

New Beauty for Already-Luxurious Theatre 

Canada Dry to 

Feature 

Its Family' of Drinks 

In 

New Advertising 

The Terrace Theatre in Robbirtsdale, Minrt., is resplendent in new decor since a recent updating job. 

Opened in 1951, the suburban Minneapolis theatre has always represented the finest in luxurious 

appointments, but Sidney Volk, owner, felt that something "new" was in order and would appeal to 

his patrons. The new treatment in the lobby-lounge included specially-woven carpet, hand-finished 

Italian tile walls and special window drapery treatments. Robert Haugen is manager. 

By DONALD M. LYONS 

#%LTHOucH the Terrace Theatre in 

the Minneapolis suburb of Robbinsdale is 

only nine years old. Owner Sidney Volk 

decided it was time to freshen up the interior 

and just recently a $70,000 updating 

job has been completed. 

Called "America's finest theatre," the 

1.300-seat Terrace is now more striking 

and glamorous then ever. Gold anodized 

aluminum railings with Honduras mahogany 

curls set in plastic and framed in 

walnut have replaced the holdout ropes. A 

scroll design cai'pet in three shades of 

green, which was designed by the architects, 

Liebenberg and Kaplan, and specially 

woven by A. & M. Karagheusian, Inc.. 

covers the foyer, auditorium and lounge 

area. 

A TELEVISION LOUNGE 

The walls of the entrance lobby were 

covered with hand-finished Italian tile. 

Window treatments patterned after the 

original designs by Edward Stone for the 

U. S. Government House in New Delhi. 

India, are framed by draperies in Belgian 

linen. Red plush theatre seats fill the 

television lounge. 

In the ramps around the auditorium are 

six paintings by Keith Havens, a young 

Robbinsdale artist. Clinton Schultz. Minneapolis 

interior decorator, working with 

the architects, planned the new decorating 

for the lobby. 

Elegance is the keynote throughout the 

theatre, which was originally designed by 

Liebenberg and Kaplan, who also supervised 

the remodeling. Opemiess to the outdoors 

so as to take advantage of the view 

of a nearby lake was the theme in the 

original design of the theatre. The Terrace 

is set well back from the street on the 

highest part of a ten-acre plot of ground. 

Windows 22 feet high and 80 feet long facing 

north look over a panorama of woods 

and the lake. 

Differing radically from traditional theatre 

architecture, the building is suggestive 

of the work of the late Frank Lloyd 

Wright. The facade combines natural gray 

stone, natural redwood, red brick, gray 

brick and glass. 

Materials on the walls of the foyer include 

glass, natural redwood, gray and 

pink stone, and light baffles which are 

ebony stained birch. One end of the foyer 

has wood panels painted in bright contrasting 

colors. 

The theatre, which opened May 23, 1951, 

is owned by the Robbinsdale Amusement 

Corp., headed by Sidney Volk. Volk also 

operates three other neighborhood theatres 

in Minneapolis—the Riverside, Camden 

and Nile. Robert Haugen is manager 

of the Terrace. The theatre originally cost 

over $500,000. 

Readers' Service Bureau Coupon on page 45. 

0/ieA^fAfe' 

-uou coa Ao^ '»4^*^ 

W. S. Brown, vice-president of marketing, 

Canada Dry Corp., recently announced 

that the 56-year-old company, having established 

for itself a leadership position as 

"America's First Family of Beverages," 

with its diversified line of soft drinks, is 

embarking on a new promotional approach 

to consumers. 

The new program marks the first major 

departure in over 15 years from the company's 

policy of promoting its line product 

by product. "Our new approach," says 

Brown, "would not have been possible had 

it not been preceded by our past product 

advertising and the solid foundation it 

gave us to build strong marketing positions 

for our products. 

"Now that we have achieved the distinction 

of being the only national—and international—beverage 

company which 

serves every conceivable need of a thirsty 

public, from our mixers and our fruit 

flavored beverages to our canned drinks 

and low-calorie line, our advertising purpose 

has likewise broadened and come of 

age." 

TO FEATURE TYPICAL AMERICANS 

As described by Brown, the new advertising 

program will hold a mirror up to 

Canada Dry's customers and will feature 

typical Americans at work, at play, solving 

a problem, taking in a game, or just plain 

relaxing with the help of a refreshing soft 

drink. Under the simple declarative headline, 

"The Face is America—The Taste is 

Canada Dry," average Americans, from 

tots and adults to teenagers and senior 

citizens, will be photographed against 

true-to-life action backgrounds. 

America will be seeing a lot of the new 

"The Face is America" program in newspapers, 

on television and on billboards 

throughout the nation. For coverage on 

radio, the theme will undergo a neat 

switch: it will utilize voices with typical 

American regional accents and special intonations. 

Evei-y advertisement will promote a specific 

Canada Dry beverage, but it will also 

sell the full range of products. Each advertisement 

in the program will incorporate 

a secondaiT theme expressing the company's 

unique position as the satisfier of 

every beverage taste: "Coast-to-Coast 

Canada Dry—America's First Family of 

Beverages." 

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and 

. 

Several 

Adjustments Needed 

To Achieve Quality Sound 

In a 600-Seat Theatre 

We were called to try to remedy very 

poor sound reproduction In a theatre seating 

600 persons. After a careful survey and 

a brief checkup with test instruments, we 

were able to con-ect the sound to the 

point where it was satisfactory, good reproduction 

of all the frequencies necessary 

for high quality sound. It was not a 100 

per cent job because of acoustical conditions, 

remedied later with drapes. 

MANY PEAKS 

AND DIPS 

A frequency run with a standard 40 to 

8,000 cps Research Council test film, plus 

output meter db meter i i decadebridge, 

showed amplifier had a lot of peaks and 

dips from 50 to 5,000 cps. So, we started 

checking the various circuits and components 

and warping circuit. With some 

changes in resistors and capacitors, replacement 

of several tubes, remaking of 

a number of bad connections, replacing 

photocells, readjusting the exciter lamps, 

we finally came up with a flat cm've from 

100 to 6,000 cps. falling fairly fast after 6,- 

000 cps. Then we ran a new transmission 

line to the speakers backstage, and after a 

check of the SE>eakers, we replaced the 

high frequency unit with a late model 

Altec-Lansing, seeing that the phasing was 

correct. Immediately, the sound, after this 

much work was done, proved highly pleasing. 

The reproduction of the output had 

more "body" and the music and talking 

were exceptionally good. 

We checked the sound lenses and found 

them slightly out of focus, thereby cutting 

out some of the "highs." With a db meter 

of extreme sensitivity, we reset the lenses 

for maximum output. This was another 

improvement in the quality of the output. 

Moreover, we resoldered all the connections 

and replaced one photocell lead. 

With a test reel, and later with an audio 

oscillator, we checked the gain and only 

a few changes were necessai-y to bring it 

up to the standard recommended by the 

manufacturer. 

REPLACED SPEAKER CONE 

Later on. we replaced the cone in the 

low frequency speaker for better low output, 

but not too much bass to make the 

sound boomy. 

After we had finished the job—two calls 

necessary—we found the exhibitor extremely 

happy and had received many compliments 

from patrons. 

It is possible to correct many sound problems 

by making changes in circuits of the 

amplifier or pre-amplifiers, maybe replacing 

a speaker or making a change in 

the warping circuit in order to obtain a 

flat response. However, in some cases you 

may have to raise or lower the high frequency 

response for better results—W. T. 

lo 

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most advanced features for years ahead quality performance. 

For these, and many other reasons, more projectionists 

prefer the Norelco 70/35 to any other projectorl 

Norelco projection equipment is 

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now available 

theatre supply dealer 

Q 

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For more information about products or 

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Bureau coupon on page 45. 

NORTH AMERICAN PHILIPS COMPANY, INC. 

MOTION PICTURE EQUIPMENT DIVISION 

100 East '4-2nd Street, New York 17, N. Y. • OX 7-3600 


I 

LITERALLY 

RAISED THE ROOF 

TO INSTALL 70mm EQUIPMENT 

By 

Small, 

EARL MOSELEY 

Four-Part Booth Enlarged and Integrated 

When the State Theatre in Wichita 

Falls. Tex., operated by the Texas 

Consolidated Theatres division of the Interstate 

Circuit, was remodeled and 

equipijed for 70-35mm projection it wa.s 

given an updating from marquee to screen, 

but one of the most interesting features of 

the work was the projection room. 

The projection room required more alterations 

than any other part of the theatre. 

The second-floor area was divided into 

four small parts: the first, which housed 

the 45- volt. 60-ampere generator: the 

second, barely large enough to house two 

projectors and the amplifiers 

i preventing 

the installation of stereophonic sound 

penthouses on the projector heads when 

3-D was installed, because the ceiling was 

too lowi; the third, with the electric and 

hand rewinds and a film cabinet: and the 

fourth, used as a washroom. Behind the 

projection room was a hallway to the ushers' 

dressing room on the opposite side 

from the manager's office on the north 

side. 

CEILING WAS RAISED 

In order to install the six-amplifier cabinet 

manufactured completely in the 

I 

sound department of Modern Sales and 

Service in Dallas, which handled the complete 

installation) with the booth monitor 

preamplifier on the side and the 35 70 mm 

rewind bench, the back wall was completely 

knocked out and the three-foot hallway 

was closed in to become needed space in 

the projection room. For the installation of 

the Cinemeccanica heads, bases and magazines 

and the Strong 35 70 Special lamphouses, 

the ceiling was raised 28 inches, 

elevating into the third floor sign shop 

department that is used for construction 

and storage of fronts and other displays 

The former State projectiort room wos extremely 

small, with amplifiers and switches mounted on the 

back wall, and the ceiling was very low, presenting 

problems to solve in the new installation of equipment 

for 70mm projection. 

In the remodeling of the theatre, the ceiling of 

the projection room was raised some 23 inches and 

the back wall was removed to make room for the 

new equipment. Shown here is the left projector, 

Victoria X, and Strong lomphouse. 

for both of the local Interstate theatres. 

A Transverter generator i90-volts, 150 

to 300 amperes) replaced the small one on 

springs in the first room to supply 120 

amperes to the Lorraine 13.6mmxl8-inch 

positives and the 7/16mmx9-inch negative 

carbons. The regular, rewinds and film cabinet 

(capable of storing one 70mm reel or 

two 35mm reels in each bin) went into the 

third room while the water cooler drum 

used at the Victoria X apertures and not 

in the lamps) was set up in the ushers' 

dressing room. 

Jack Schaffer. who has been sales and 

installation engineer for Cinematograph 

International, Inc., for nearly eight years, 

was in the State projection room several 

days to explain the operation of the projectors 

to the projectionists. He had recently 

returned from the factory at Milan. 

Italy, where he supervised various 

changes in design for American distribution. 

'While there are few or no fire laws 

in Europe, a door had to be installed on the 

film side for theatres here. The wiring in 

the panel beneath the lamps was in a 

maze, but he streamlined this detail to meet 

our standards. 

EASE OF OPERATION 

Schaffer, who has also been a projectionist 

himself many years, and in 

sound service and film recording since 

1928. is credited with developing the first 

rear projection of Cinemascope on board 

ships. He explained the ease of operation 

of the combination 35/70mm heads. "With 

the screening of mixed programs the feed 

sprockets and the intermittent sprocket are 

dual with the 70mm teeth on the outside 

and the 35mm teeth set lower within. By 

simply turning knobs on each pad roller 

and changing the aperture the projectionist 

can go from one size to the other without 

further difficulty. The lens assembly 

is constructed so that it can be moved forward 

for ease of threading and reset without 

guesswork at the focal point. 

"The Victoria X projector head is designed 

with both magnetic and optical 

sound heads built-in with the projector 

head." Schaffer added. "The magnetic 

head contains a ten track pickup for reproducing 

either 70mm six-track or 35mm 

four-track and can be changed rapidly 

from one to the other without removal of 

the sprocket pad rollers." 

Schaffer said, "The projector head is 

driven by a single, three-phase motor 

through a specially designed clutch which 

permits a speed change from 30 frames to 

24 frames per second whenever required. 

The takeup is driven by a separate threephase 

motor situated in the projector base, 

while a third motor drives a filtered air 

blower which circulates air around and past 

the aperture. All three motors require 220- 

volt wiring and the takeup and blower motors 

are set to start three seconds before 

the drive motor on the one switch at half 

speed." 

The Strong lamps do not require water 

cooling because the carbon contacts are 

protected by air vents. The State is using 

a pair of 18-inch Strong Tufcold reflectors, 

and the change from 35mm to 70mmsized 

spots on the aperture is done by 

merely changing the position of the carbons 

on the visual indicator. 

The old theatre had a small stage with 

footlights and a curtain, which covered a 

screen that measured a little more than 13 

feet. 'When the new 'Walker screen was 

laced into its new frame, measuring some 

37 feet, the curtain had to be removed and 

the lighting area is now used to support the 

backstage speaker horns. Four rows of 

seats were removed from the front, and 

eleven side and rear-wall effect speakers 

were mounted around the auditorium. 

CHANGES IN AUDITORIUM 

All seating was carefully repaired and 

new carpets were laid in the two aisles and 

across the back inner lobby behind a partition 

which, with curtained glass panels, 

prevents light from striking the screen 

from the street. 

In remodeling the State it was the idea 

to create a house with a "small, intimate 

atmosphere such as New York theatres 

have," and the interior of the theatre 

now confonns to this statement, but the 

exterior, where many physical changes 

were made, has assumed a more "key theatre" 

appearance. 

Above the overhanging canopy covering 

the sidewalk a new double-faced marquee 

with three copy lines has replaced the old 

one that could handle but two lines. Above 

it a new signature sign with modernistic 

wings has replaced one that came into 

vogue some 30 years ago. The back wall, 

which had diamond designs running the 

length of the canopy near the top of the 

building, has been smoothed and repainted. 

This white background serves to 

clearly define the colorful foreground 

sparkle for eye appeal it never had previously. 

Beneath the canopy, where previously 

only some 50-feet of front space was used 

for exploitation purposes, due to a store 

rental and the entrance to the second 

and third floors on the north side, the 

front has been extended to run some 80 

feet, or the entire frontage of the building. 

Now only the rental property is skipped 

for display and a concealed door has been 

inset to reach the upper floors. The impression 

given is that the front had been 

widened in the remodeling program. 


k 

Mars Sales Staff Grows 

BalCOLD * 

Bausch & Lomb BalCOLD is 

the revolutionary reflector that 

obsoletes ordinary reflector-and-filter combinations. BalCOLD 

reflects more light to the film gate, but directs heat aicay from 

the film, 

to the back of the lamphouse. More light, less heat, 

no damage to film or projector parts. 

Growth of Mars, Inc., is shown by these two photos 

taken at the Chicago company's sales conferences 

at Marlands on Fence Lake, Wis. In the upper photo 

taken at the 1936 meeting 20 delegates were in 

attendance. Below, in exact location, is the group of 

140 representatives who attended the recent I960 

marketing conference. Four of those attending in 

1936 remain active in the Mors organization. 

NAC Members to New Offices 

The National Ass'n of Concessionaires 

has annoiuiced the expansion and move 

into larger quarters of several of its 

members. 

M. B. Rapp. executive vice-president of 

APCO, Inc.. advised NAC that the company 

has moved into new offices at 1270 

Avenue of the Americas, New York City 20. 

Steele C. Hutton, president of Priscilla 

Alden Cosmetics, has announced the move 

of his company into spacious quarters at 

422 Main Ave,. Clifton, N. J. 

The John Groves Co., headed by Groves, 

is now located in its larger quarters at 566 

Corey Ave., Braddock, Pa. 

Servies 

President of SMPTE 

John W. Servies, vice-president. National 

Theatre Supply Co., a unit of General Precision 

Equipment Co., was elected president 

of the Society of Motion Picture and Television 

Engineers at the recent Fifth International 

Congress of High-Speed Photography 

which SMPTE sponsored. 

has been improved 

In some of the pioneer models, combinations of temperature 

and humidity caused deterioration of BalCOLD'S selective 

coatings that reflect wanted light while transmitting unwanted 

heat. These units have been replaced, and the coatings have 

been redesigned to withstand any projection conditions. 

and proved 

These improved BalCOLD 

Reflectors have been tested in continuous service, year 'round, 

in 

every climate zone, including many of the theatres where 

the earlier models had run into trouble. They continue to give 

splendid performance, with a long service life still ahead. 

and guaranteed! 

You get 

more light, for clearer pictures on your screen . . . without heat 

damage to film or projector ... at far less than the cost of reflector-and-filter 

combinations . . . and the long service life of every 

BalCOLD Reflector is backed by an ironclad guarantee. See 

the big difference for yourself . . . then 

install BalCOLD with 

confidence. Ask your dealer for a demonstration, or mail the 

coupon today. 

'Trademark, Bausch & Lomb Incorporated 

TECMNlCftl AWARD lo 

6ju,ch & lomD enginee's 

toi Ine oevfiopTienl of 

the ealCOlD Rellfclof 

BAUSCH & LOMB 

72011 Bausch St., Rochester 2, N.Y. 

O Send me BalCOLD Data Brochure E-35. 

Better 

Light! 

PROJECTOR 

CARBONS 

Lower 

Costs! 

RINGSDORFF CARBON CORP. East McKeesport. Pa 

I 

A*..ii>] ryr OpIitJl it

Lou Walters Is Not Yet Ready to Quit 

Although Nearing 50 Years of Service 

Even though Lou Walters of Dallas, 

Tex., has been in the theatre business 

for nearl.v 50 years, he says he Is not 

ready to quit as long 

'' 

as he can continue to 

n 

\sprve the industry. 

That Walters is 

^ t9* 

!>! rformins a role 

\ital to exhibitors 

' lia.s been proven by 

"H ^^ 

Lou 

^^^^ 

Walters 

ilu' steady, healthy 

growth of the projector 

repair service 

t^^^^ff ^^^^H which he started as 

^^^•^^^^^^^ coming 

projectionist 

at the largest Dallas 

drive-in in 1949. 

From the status of a strictly local service 

firm, Lou's business has grown to national 

stature and now he is gaining more and 

more customers from outside the United 

States. 

In 1957, when it became necessary to 

change sprockets to accommodate the 

narrow-hole film, Walters worked out a 

plan for regrinding sprockets that resulted 

in several dollars savings for each booth 

employing his services. To date he has 

ground more than 30,000 sprockets, with 

much additional business of this type coming 

in. He also manufactures a carbon 

saver that is used on rotating type lamphouses, 

yet requires no tool to use. Walters 

claims this carbon saver saves an exhibitor 

25 per cent of his carbon bill by enabling 

him to use up short carbons which otherwise 

would be wasted. 

Walters was still in school in 1911 when 

he got his first job in the industry. 

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AT rHEHALACE_ 

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of Adler 'Third Dimension" Changeable 

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11843-A W. Olympic Blvd., Los Angeles 64, Calif. 

"I was an all-around flunky, working 

evenings in the Tent Nickelodeon," Walters 

said. "That's just what it was— five cents 

admission to see a few hundred feet of 

film. Besides the tent for cover, they u.sed 

only one projector, rough wood benches 

and large pot-bellied stoves which burned 

coke. After a couple of years in the tent, 

we moved into a store and improved our 

seating by using bent-back chairs fastened 

four, five or six to the row. The screen 

was painted on the wall." 

When the late Louis Stahl built the 

Liberty Theatre, St. Louis, in 1914. Lou 

went to work for him as a rewind boy 

and served his apprenticeship with the 

projectionists' union, advancing to assistant 

operator at one of the Crawford 

theatres, the Gravois. Meanwhile Sam 

Lears had bought the equipment of the old 

Liberty Theatre and hired Walters to remove 

the equipment for his theatre supply 

company in St. Louis. This assignment led 

to steady employment with the Lears company 

for ten years, when Lears sold the 

firm to Bernstein & Cohen of Memphis. 

Walters' next venture was to rent the 

Isis Opera House. Paragould, Ark., which 

he operated until a fire destroyed the theatre. 

He returned to St. Louis where he 

joined the St. Louis Theatre Equipment 

Co., agents for the Nicholas power projector. 

A year or so later, the Exhibitors Supply 

Co. was formed, marking the beginning of 

the National Theatre Supply Co. Walters 

joined its staff and remained with it until 

1944, serving as salesman in St. Louis and 

as branch manager in Cleveland. He established 

the firm's Drive-In Theatre Department 

and served as its first manager. 

BUY OF A CENTURY! 

Complete Outfit for 

V4 ORIGINAL COST 

,2 CENTURY "C" mechanisms 

,2—CENTURY R3 

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y4—CENTURY 18" 

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, 2—ASHCRAFT 

soundheads 

magazines 

Hydroarcs 

pedestals 

MINT CONDITION - $10,000 VALUE 

^^ $2495 

"The Dept. Store of the 

^ _ \ y 

Motion Picture Industry" ^^^ ^ ^"^^^ " 

S.O.S. CINEMAÎ i; 

SUPPLY CORP. 

ESTD.jM 1926 

- 

__ 

Dipt. C. 602 WEST 52 ST., N.T.C. 19 Phone: Plaza 7 0440 

Walters was with Cine Supply in St. 

Louis 1944-1948. at which time he sold his 

interest and accepted the district manager's 

position with the Ampro Co. headquarters 

in Dallas, covering five states for 

the 16mm projector manufacturing firm. 

Tiring of road work, he returned to projection 

with the largest local drive-in in 1949 

and opened his Dallas repair shop as a 

service to area theatres. 

Lee Artoe Visits Italian 

Carbon Manufacturing 

Plant 

Standing in front of the Clettrocarbonium factory 

in Narni, Italy, are, from left, Dr. Cesare Lomi, 

Lee Artoe and Dr. Paul Conrath. 

Lee Artoe, president of ElectroCarbons, 

recently returned from a visit to Elettrocarbonium 

factories in Narni, Italy, where 

he inspected the careful manufacturing 

processes directed by Dr. Cesare Lomi, 

general superintendent, and Dr. Paul Conrath, 

chief scientist. 

Fine, pulverizing grinders are used to 

assure homogeneity in each Roman Mirio 

Cinema carbon; gigantic subteiTanean 

ovens "cook" the carbons for a period of 

30 days minimum to obtain rigid hardness 

qualities specified for maximum screen 

light; a special plating bath is used and 

electrical inspection given each carbon. 

"Exact control is exercised by small 

quantity processing and constant checking 

and rechecking," Artoe said. 

Lee Artoe, president ElectroCarbons, Chicago, inspected 

the huge subterranean ovens which "cook" 

the carbons for a minimum of 30 days. 


Unusual Floor Design Serves Special Purpose 

RCA Service 

checks projector 

soundheads 

Entrance to Wometco's newly decorated Cameo Theatre on Miami Beach, is marlêd by 36-inch turquoise 

strips and 12-inch white strips of a new rubber compound cutting down noise and adding 

springiness to the wollt which extends through inside of the theatre and down the aisles to the stage. 

The white strips along the sides of the aisles bounce the aisle lights making it easier for the patrons 

(0 see even during the darkest scenes on the screen. The head-on concessions stand is also new. 

National Rejectors Establishes District Offices 

and up to 149 

other points on 

every service 

call 

Every time your RCA Theatre Service Engineer 

calls, he performs up to 150 checks on 

your equipment. He'll take as many as 36 

specific test and meter readings in these eight 

major service categories: 

yf Speakers 

V Soundheads 

V Amplifiers 

V Power Supplies 

V Sound Controls 

V Motors 

V Frequency Response 

V Sound Quality Analysis 

To provide greater service to the company's customers, both manufacturers and operators. National 

Rejectors, Inc., recently established three district sales and service offices. Appointed sales managers 

were, from left, Vance Popelka, Clarence W. Cukor and Russ Penly, shown with NRI general sales 

manager, Arthur Hauser. Popelka heads the western district, 17 states, including Alaska and Hawaii, 

with headquarters in Son Francisco. Cukor, operating from Detroit will supervise NRI activities in ten 

central states and all of Canada. Penly will headquarter in Atlanta and be in charge of the eastern 

district of 21 states. NRI, a subsidiary of Universal Match Corp., is the developer of the new currencyhandling 

mechanism and a long-time leader in the manufacture of coin devices and equipment. 

That's the nutshell story on RCA's Planned 

Theciire Service Program . . . planned to be 

complete in every detail . . . planned to assure 

perfect 

performance. 'Vou can join the 

thousands of exhibitors who are enjoying 

this superior service program . . . now! 

Technical Products Service Department 

IMPROVE YOUR THEATRE 

AND YOU 

IMPROVE YOUR BUSINESS 

RCA SERVICE 

COMPANY 

A DIVISION OF 

RADIO CORPORATION OF AMERICA 

CAMDEN 8, NEW JERSEY 


Rolling Terrain Gives Drive-In 

Sloping Floor Like a Hardtop 

Situated on land that has a natural slope, the new South Shore Plaza Twin Drive-In Theatre in Braintree, 

Mass , 

provides its patrons with a ramp area which makes for easier viewing of both of its screens. 

At the time this photo was taken only the South Screen was finished and open, but now the Shore 

Screen is also in operation. Property in the distance is owned by the Commonwealth of Massachussetts 

which plans additional plantings and landscaping which will odd to the beouty of the theatre. 

By 

FRANCES HARDING 

I HE NEWEST and one of the most 

beautiful drive-in theatres in the New 

England area is the South Shore Plaza 

Twin Drive-In in Braintree, Mass., which 

recently opened its gates under the coownership 

and management of Arthur K. 

Howard, president of Affiliated Theatres 

Corp. of Boston. 

Situated ten miles from Boston proper, 

the theatre was built at a cost of over 

$500,000 on 24 acres of land. It has a 

2,000-car capacity, 1,000 on each side of 

the giant twin screens, each side playing a 

different show. The two screens are called 

the South Screen and the Shore Screen. 

The architects, Bedar & Alberts of Boston 

have taken full advantage of the 

natural ten'ain of the property. Because it 

is rolling, the terrain has a natural sloping 

floor such as a conventional theatre for 

easier viewing of the screens. This terraced 

ground is not only more attractive to look 

at, but also lends itself to easier landscaping. 

Property surrounding the back of the 

theatre is owned by the Commonwealth of 

Massachusetts and plans are in the making 

for beautifying it with shrubbery, new 

trees and landscaping, all benefiting the 

theatre and its patrons. The latest and 

most modern equipment has been installed 

for efficient presentation of motion pictures 

in these attractive surroundings. 

National Theatre Supply, headed by 

District Manager H. J. McKinney, has 

serviced the entire sound and projection 

area with the latest Simplex equipment, 

hi-fi speakers, and reflected lights which 

give out more than twice the ordinai-y 

light. 

The concessions building was also designed 

by the architects. Made of redwood 

and glass, the building has an overhanging 

eave, pleated roof on the outside and is 

rectangular in shape. 

There are four identical lanes for serving 

foodstuffs. Hot foods are pepper 

steaks, hamburgers, Italian meat ball 

sandwiches, hot dogs, French-fried potatoes, 

pizzas, coffee and popcorn. 

The management is especially proud of 

the concessions department. All the foods 

are prepared on the premises and only the 

finest ingredients arc purchased. As an example, 

the coffee bean used is the most expensive 

brand put out by the supplier. The 

ice creams arc in various assortments and 

all types of soft drinks are served. 

Decorations in the concessions building 

are attractively done in soft tones of yellows, 

blues, and greens. One feature is the 

Heifitz lighting fixtures surrounding the 

counters in the four corners of the concessions 

section. These are shaped like Japanese 

lanterns, giving out soft colors for a 

subdued glow. The restrooms are made of 

ceramic tile and the floors are of vinyl tile. 

The playground, the largest in area of 

any in New England, was equipped by 

Miracle, with a men-y-go-round, swings, 

slides and a ferris wheel. 

EXTENSIVE 

LANDSCAPING 

The architects emphasized greenery and 

shrubbery in the outdoor area surrounding 

the concessions building, the entrances and 

the playground. Green shi-ubs are used 

profusely around the front of the building 

and fresh flowers cover one of the 

walls. 

The new twin drive-in theatre is part of 

the South Shore Shopping Center. It is 

enclosed by a picket fence. 

There are ten partners in this venture 

with Howard as president and treasurer, 

and his film company handling the buying 

and booking. The nine other parties are 

William Deitch, Robert Newman, Harry 

Millekian, John Clarkson, Arthur Masin, 

Harry and Zeke Minasian, David Stoneberg 

and Dr. Edwin Thomas. 

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This is one of the four lanes which are located in the four corners of the South Shore Plaza Drive-In 

concessions building. Both the hot foods cabinet and the ice cream cabinet shown in the left foreground 

are illuminated, as are the overhead signs advertising foods ana drinks and thi prices. 

DRIVE-IN THEATRE MFG. CO. 

505 W. 9th Street, HA l-g006—1-S007, Kansas City, Mo. 


— 

A DECISION TO BE MADE ORJECTIVELY 

Many Advantages in 

Partnerships in 

By HAROLD J. ASHE 

w\ COMMON FORM of partnership 

is that of a father and one or more of his 

sons. In addition to advantages usually associat"?d 

witii partnership, that between 

father and son may have additional values. 

some intangible and some long-range. 

In operating as a sole proprietorship, an 

exhibitor must reconcile himself to the 

inescapable fact that someday the theatre 

venture he has built over the years must 

be liquidated or pass to alien ownership. 

This may occur either on the founder's 

retirement or death. 

CONTINUE FAMILY 

OPERATION 

Bringing a son lor daughter) into the 

business assures an exhibitor that the 

business will likely continue without interruption 

for at least one more generation 

within the family. It may postpone by 25 

or 30 years or more the day when the 

theatre must be sold, perhaps at a considerable 

loss. 

Ties of blood don't automatically assure 

successful partnership. A prospective 

partnership between father and son needs 

to be thought out as carefully as one being 

entered into by unrelated partners. Any 

partnership, regardless of relationship of 

principals, may represent certain perils as 

well as more obviously considered advantages. 

Ties of blood won't make an incompetent 

person a responsible partner. On the other 

hand, a son by his very youth is entitled 

to special consideration in evaluating his 

maturity, experience and judgment which 

are the peculiar evidences of greater years. 

A father, critical of his son's seeming lack 

of steadiness, may cast his thoughts back 

to his own youth and his first years in 

business. A son may then appear in a 

more favorable light. 

A certain youthful eagerness may have 

considerable value in a theatre, even 

though a son is woefully ignorant, business-wise. 

Few exhibitors, if indeed there 

are any, are born with superior management 

skills and business acumen. The 

most successful usually admit freely that 

what they know they had to learn, often 

under the patient guidance of others, 

sometimes by expensive trial and error. 

An exhibitor's son. given the capacity, can 

repeat what his father has done, even 

surpass it to his parent's secret delight. 

Theatres 

Father-Son 

sons see their hope of partnership dimmed, 

throw in the sponge of defeat but continue 

working for their father. The ambitious 

fires of youth are banked and they 

slip quietly into a state of resigned, but 

smoldering, resentment. 

Less fortunate is the son denied a partnership 

but expected to function as such. 

He is loaded with extra responsibilities 

while being denied the status and authority 

of a partner. He is expected to exercise 

good judgment and be devoted to a business 

in which he has no more stake than 

any other employe. Not infrequently his 

errors, however few. are counted and recounted 

as justification for denying a 

partnership. 

One of the most unfair situations, and 

which may become progressively more intolerable 

for a son with passage of time, 

may be described as the "dangling" partnership. 

This is a partnership which never 

quite culminates but is held forth as a 

future prospect, year after year, like a 

carrot before a donkey. Sometime the father 

will get around to bestowing this boon 

on his son someday hut not now. 

Occasionally, a young son who has 

partnership potentialities is spoiled by an 

indulgent father. This preferential treatment 

is neither good for the son nor the 

morale of employes. Eventually, the son 

becomes completely dependent on his father 

and cannot assume responsibilities 

even when circumstances urgently demand 

it. His initiative and judgment have 

atrophied from dLsuse. 

Another father may go to the other extreme 

in the belief this will toughen his 

son and bring out the best. The son may 

be given all of the most dLsagreeable tasks 

even though an equitable distribution 

might make .some of these chores fall to 

other employes. This can create lasting 

resentments, having as bad effect as 

pampering. 

MUTUAL RESPECT 

NEEDED 

As between two unrelated partners, so 

too between father and son in a partnership, 

there must be mutual respect and 

understanding. This cannot be belatedly 

established by inserting such a sentiment 

in partnership papers or spreading it on 

corporation minutes. Discrimination, either 

in favor of or against a son. is a poor 

foundation on which later to build a solid 

partnership. 

Assuming a son has demonstrated his 

trustworthiness and is reasonably steady 

for his years, a father-and-son partnership 

may be no less advantageous for the parent 

than the offspring. It may do these 

things: 

I 

FATHER. SON PARTNERSHIPS 

Continued from preceding page 

lb' reduce the parent's work load and 

lonK hours so that his health can be protected 

in his advancinK yeai-s and, perhaps, 

extend his hfe expectancy: 

ic> ensure continuation of the theatre 

business after the founder's retirement or 

death: 

id' preserve and enhance the value of 

the business and the senior partner's interest 

for estate purposes. 

DRAWING SALARY 

ABOUT SAME 

If Uicatri' earnings are moderate, the 

amount drawn by a son in the form of 

partnership earnings may not greatly exceed 

what he'd draw in salary as a theatre 

employe. The net loss of such profits, duo 

to a partnership division, may be considerably 

less to the senior partner than 

contemplated, due to a reduction in his 

own income tax by that fact of partnership 

earnings distribution. 

Example: A son. not a partner, draws 

$4,000 a year in salary. The parent's net 

earnings are $8,000. He's in the 22 per 

cent income tax bracket. Father and son 

go into partnership. The son now does not 

draw a salai-y. as such, so net earnings are 

$8,000 plus S4.000 or $12,000. equally divided 

between the partners. Parent's net 

earnings are reduced by $2,000 by fact of 

partnership, but his income tax is reduced 

by $440. making a net reduction in his 

earnings of only $1,560. 

40 

Quat 

Q 

UALITY SPEAKERS 

Against this he may have such Intangibles 

as shorter working hours, fewer 

worries, more leisure and improvement in 

his health, considerations at his age which 

may be more important than a few more 

dollars of taxable income. Moreover, if the 

son is gradually buying into the business, 

the money he pays his parent may be invested 

by the latter as a partial offset to 

reduced theatre earnings. 

The last two points. (c> and id', are 

extremely important to exhibitors who are 

sole proprietors, although these factors 

may be considered too late or not at all. 

Generally, independent theatre enterprises 

are only the projected shadows of their 

owners. Tlie value of such a business can 

depreciate sharply, and often does, with 

the demise of a sole owner. Earnings may 

drop even more shaiT>ly because a large 

part of earnings, in fact, are traceable to 

the superior personal services and management 

skills of the owner. This may be no 

less true even though an exhibitor modestly 

credits a large part of earnings as profit 

on capital investment. 

HELPS AVOID FORCED SALE 

With a son as a partner, continued operation 

of the theatre business is assured. 

There will be no shrinkage in the founder's 

estate due to a forced sale of the venture, 

as very likely would occur in the case of a 

sole proprietorship. The decedent's heirs, 

particularly his widow and younger children, 

are assured of continuing income 

from the business: or, a buy-and-sell 

agreement, previously arranged by the father 

and son, will assure a larger estate 

than might be the case if the business was 

If stands out when you 

buy BALLANTYNE 

Famous Dub'l Cone and Single Cone Speakers 

are unequalled. Tough protection against 

shock, pressure, weather and water. Exceptional 

engineering gives unusual fidelity. a. 

range and reception. Six different series in 

all price categories. 

UALITY AMPLIFIERS 

Ballantyne MX and RX systems, specifically 

engineered for drive-ins—not adaptations. 

Designed and engineered for drive-ins with 

ample power for the present and future. 

UALITY SOUNDHEADS 

Flawless tone. Heavy duty gear boxes and 

perfectly balanced filter fly-wheel. Exciter 

lamp assembly tilts out for easy access. Years 

and years of use by hundreds of drive-ins 

throughout the country. 

- Jl 

When you buy Ballantyne, planning goes with it. 

Countless owners and operators have relied on Ballantyne 

equipment, help and advice on how to build a 

better, more economical drIve-in. 

1712 Jackson Street Omaha 2, Nebraska 

sold under unfavorable circumstances. 

Usually circumstances are unfavorable in 

the case of death of a sole owner, certainly 

less favorable than were he alive to negotiate 

a sale. With a son as partner, a 

theatre business is as.sured of continuing, 

competent management during the first 

critical months after the founder's death. 

Likewise, if a parent because of advancing 

years or ill health is obliged to retire 

from active management, his business 

may be continued if he has a .son as partner. 

Even if a parent's theatre earnings 

are reduced because of his inactivity, these 

earnings on his capital investment may 

exceed what such capital could earn otherwise 

invested. Exhibitors, as sole proprietors, 

who've tried to hire management to 

permit their own retirement haven't always 

fared well, profit-wise. 

SHOULD START 

EARLY 

Long before a father-and-son partnership 

is consummated, a son may be encouraged 

to work in the theatre during 

school vacations and weekends, perhaps 

starting as an usher or in food dispensing. 

This will expose him at an early age to 

theatre practices and management policies, 

and what it takes to turn a profit and 

forestall a loss. However, such employment 

should not be overdone lest a son develop 

an unreasoning distaste for the theatre 

which deprives him of many of the pleasures 

and joys which are a youth's rightful 

inheritance. This indoctrination may occur 

over a long period of time and in progressive 

stages. 

As preparation for a partnership, a son 

may be encouraged to take business subjects 

in high school. Such subjects may 

have significance for a son only if he can 

see their practical application as a future 

business partner of his father's. By the 

time a son is graduated from high school, 

he's confronted with the question of where 

he goes from there. He may or not display 

interest in getting a higher education in 

preparation for a business career, depending 

largely upon whether a partnership is 

in prospect. Certainly if this partnership 

question is left um-esolved or undiscussed 

too long, the son by his own actions may 

take the initiative away from the parent by 

electing to go into another pursuit. 

A BIG DECISION 

Whether a son deserves a chance to become 

his father's business partner is a 

momentous decision to make. A father 

should attempt to arrive at the decision 

objectively. He should neither deprecate 

his son's potentialities nor fondly overestimate 

them. A partnership with an undesei-ving 

and unqualified son can be disastrous 

for a parent, just as can any 

other pai-tnership. However, if a son deserves 

partnership recognition for his 

latent skills, ability and loyalty, denying 

partnership may be no less fatal for a 

parent. 

Sales Gain for Dr Pepper 

A net sales gain of nearly 7 per cent for 

the first nine months of 1960 over the like 

period in 1959 is reported by Dr Pepper Co. 

Net income before taxes reached $1,078,312 

or 80-7/10 cents per share after taxes as 

1959. The company opened 15 new markets 

during the period. 


Emphasis on Jumbo Size Helps 

Bicycle Giveaway a Big Draw for Drive-ins 

Concessions Girls 

Win Prizes 

A hard working crew of six candy girls 

at the Paramount and three at the St. 

Francis Theatre, set their "sales" and entered 

into a Success Sales Campaign, competing 

with other Paramount theatres in 

Los Angeles, and came out winners. 

For encouragement, watches of good 

quality and choice of style were offered the 

full-time vending crews and a cash bonus 

to part time workers. Meeting the challenge, 

the six San Francisco winners were: 

Jacka Jorguson, Sherann Jorguson. Perlace 

O'Brien, Dorothy Clark, George Jamosi 

and Lana Chichote. 

"The willing crew put an all-out effort 

on large items," said Charles Walsh, house 

manager in charge of the Paramount concessions, 

"who forbade such words as 

'plain' and 'small'. 

GOLDEN 

WORDS 

. . . 

"The use of the word 'large' gives the 

patron the opportunity to fumble through 

his brain and come up with the word small 

brain wash your crew to the Golden 

Words of 'buttered' or 'jumbo' items. 

"A big factor in promoting sales," he 

said, "is 'music with a beat' that makes an 

audience want to move—following a good 

intermission trailer—and placing the intermission 

before the feature, instead of 

after as is so often done. 

"Being ready for an intermission—such 

as being well stocked up and the all important 

matter of change—is also important," 

says Walsh. "To avoid error, the 

largest bill that our vending girls are permitted 

to take, is a one dollar bUl. The 

cashier changes anything larger, and all 

dollar bills are dropped through a counter 

slot into a lock-drawer, before the patron 

is handed change." 

SMPTE Journal Award Made 

Presentation of the 1960 Journal Award 

of the Society of Motion Picture and 

Television Engineers was made to three 

authors for a paper. "Synthetic Highs—An 

Experimental TV Bandwidth Reduction 

System," at the SMPTE-sponsored Fifth 

International Congress on High-Speed 

Photography, October 16-22 at the Sheraton 

Park Hotel, Washington, D. C. The paper 

represents the collaboration of William 

P. Schreiber, Christopher F. Knapp 

and Norman D. Kay on work done at the 

Technicolor Corp. 

This display helped to produce substantial sales of barbecue sandwiches and increased attendance at 

the Paducah Drive-In Theatre, Paducah, Ky. The posters are two-faced, so that the messages can be 

read from outside the concessions as well as from the interior. Spotlights trained on the setup focus 

attention on the giveway offer. The display is similar to those set up in other theatres of Columbia 

Amusements. Glenn Schroder, general manager of the circuit, offered an entry blank (a ticket on a 

free English bicycle) to every patron who purchased a Smithfield barbecue sandwich. Smithfield Horn 

and Products supplied display materials and a company representative helped Schroder set them up. 

Second New Shopping Center 

Theatre Opened by Smith 

The second shopping center theatre to 

be built by General Drive-In Corp., as part 

of a ten-theatre, multimillion-dollar expansion 

program which will establish the 

company as the largest shopping center 

theatre circuit in the country, has just been 

opened at Bay Shore Gardens Shopping 

Center. Sarasota, Fla. It is a 1.200-seat 

house. 

Philip Smith, president of the company, 

indicated the success of the new theatre 

opened two months earlier in Pompano 

Beach, Fla., has speeded up work on the 

ten-theatre center project. 

Smith, who pioneered the drive-in theatre 

business, has launched his company 

into another virtually virgin field with 

the expectation that, as he says, "shopping 

center theatre operations are the profitmakers 

of the future." 

Smith has had adequate time to test his 

theories. At Framingham, Mass., he has for 

eight years operated the Cinema Theatre, 

one of the very first shopping center 

houses, and one of the most successful 

growth houses in the entire theatre in- 

dustry. At the Cinema. Smith reports a 

year-to-year increase in admissions which 

showed a gain of 264 per cent in attendance 

during the eight years, at the same 

time when average motion picture attendance 

was declining 12 per cent. 

Two more center theatres are slated for 

completion within the next month or so. 

TO-GET-THE 

BEST RESULTS 

USE THE BEST 

FILM 

CEMENT 

New International Headquarters for Royal Crown 

ETHYLOID 

Available at All Theatre Supply Dealers 

Fisher Manufacturing Co. 

Construction of a $500,000 Royal Crown Cola Co. international headquarters office building is underway 

in Columbus, Go. It will be a complete, separate addition to the firm's present manufacturing 

center at lOth avenue and lOth street. The new facilities are expected to be ready for occupancy by 

early summer of 1961, according to W. H. Glenn, president. The two story and basement building, 

constructed of reinforced concrete, brick, glass and tile, will provide approximately 38,000 square feet. 

1185 M». Read Blvd. 

Rochester, New York, U.S.A. 


Snow Cone Machine Can 

Serve Fruit Sundaes 

FOR MORE 

INFORMATION 

New Drink Dispenser Delivers 

Hard Ice Into the Cups 

Use Readers' 

Bureau Coupon on Page 45 

Samuel Bert Manufacturing Co. has a 

new snow cone machine, Model No. 3-R 

"Snow Magic," on the market which is 

equipped to serve fruit sundaes. Bert's newest, 

eighth in the line, has four dispensers 

for a selection of four syrups for snow 

cones, or an alternative of two syi-up dispensers 

for cones and two stainless steel 

pans for pineapple and strawbenies for 

fruit sundaes. Features of the machine are 

no gears, no belts, no pulleys and no oiling. 

Capacity is 50 cones every 30 seconds. 

Bert, with his two sons, Nicholas and Samuel 

jr., will demonstrate the new model in 

Booth 119 at the industry tradeshow at 

the Com-ad Hilton Hotel, Chicago, November 

6-9, held in conjunction with the conventions 

of the National Ass'n of Concessionaires 

and the Allied States Ass'n of 

Motion Picture Exhibitors. 

Impulse-Creating Popcorn Warmer 

Designed for Limited Space 

wyopcoRim 

c\^ 

The Servette Jr. counter model popcorn 

warmer is designed to create impulse sales 

and to fit the needs of theatre concessionaires 

with limited space, at a small investment. 

The unit is compact, yet holds three 

bushels of popped corn 'equivalent to about 

125 ten-cent boxes or bagsi. Servette Jr. 

is 26 inches wide, 23 inches front to back. 

26 inches tall, and has stainless steel interior 

and exterior. It operates on 115-volt 

current. The unit is loaded from the top 

and gravity feeds to the lower pan for boxing. 

A heavy duty circulating heating system 

is designed to keep popcorn hot, crisp 

and in good salable condition for days. It 

may be serviced by popped corn merchandisers 

at a cost approximately the same as 

the combined costs of raw materials, labor 

for popping the corn and interest on investment 

in a popper. For the operation already 

popping corn, the counter unit offers 

additional sales spots, utilizing present 

popping equipment. Hollywood Servemaster 

is the manufacturer. 

Self-Counting Coin Holder 

An Aid to Cashiers 

"Countex," a self-counting coin holder 

which counts coins automatically, thus 

avoiding en-ors by cashiers, is available 

from California Concession Supply Co. 

The coin counter is 7 "2x9 "4 inches. Coins 

are released against the bottom edge of 

the coin tray. They fall in place automatically. 

Additional coins are placed 

against last one in counter for repeat perlormance. 

A white line on the dollar scale 

designates standard roll of coins. When 

reached, contents are tipped into palm of 

hand and packaged, already counted. Ciphers 

are recessed and plastic-filled and 

cannot wear. The counters are made of 

high-impact plastic. 

Claims made for products described editorially 

on this and other pages ore taken from the 

manufacturers' 

statements. 

A new ice-making drink dispensing machine 

called "The Iceberg" is being manufactured 

by Cole Products Corp. Powered 

by an oversize compressor, with completely 

simple operational features, the machine 

delivers hard ice which keeps the customer's 

drink refreshingly cool. A special 

feature of the machine is its ability to 

change cup sizes via the Dial-a-Size 

mechanism. The patron simply selects the 

kind of drink he wants and the machine 

delivers it with just the right amount of 

hard ice for each size cup. The unit is said 

to be troublefree, having only two relays. 

Other features include: ice throw adjustable 

from '2 to 3 ounces; recirculating 

water system ino more overflowing waste 

buckets) ; constant ice supply with % hp 

compressor: 1,000-cup capacity. 4 or 7 selections: 

dramatic new appearance. 

Infrared Heaters for Marquees 

And Drive-In Concessions 

A new line of electrical infrared Comfort 

Heaters, for creating comfort conditions 

under and near theatre marquees has been 


. 

. 

. 

introduced by Fostoria Corp., world's 

largest and oldest manufacturer of infrared 

equipment. In addition to warming patrons, 

the heaters perform an advertising function, 

since the warm, inviting glow from 

the infrared lamps attracts attention, even 

from a considerable distance. The overhead 

heaters are also desirable at entrances to 

the drive-in concessions stands to keep 

patrons comfortable while waiting to enter 

in cold weather. It is also possible to design 

the heaters to prevent accumulation 

of ice or snow from the sidewalk. The 

heaters transfer radiant energy directly 

from source to object without costly heat- 

and are easily installed without 

ing of air, 

disturbing existing structures. Known as 

Series CH, the heaters are available in 

various models for use with linear quartz 

tubes manufactured by Fostoria or with 

standard high-temperature T-3 linear 

quartz lamps which convert as much as 

86 per cent of electrical energy into radiant 

output. 

Carbon Decoring Device 

Is Newly Improved 

A new and improved electric carbon decoring 

device, offering even greater efficiency 

and utility, has been announced by 

Nels Matheson of Economizer Enterprises. 

The decorer eliminates most of the work 

in preparing carbons for, and using carbon 

couplers. The machine is simple to operate, 

but is sturdy and built for years of 

service. A month's supply of decored carbon 

stubs can be prepared in one-half 

hour with the use of the device, or the 

stubs may be drilled as needed. A standard 

V4-inch hand drill

High-Speed Electric 

Worm Air Hand Dryer 

cracks or pavement upheavals and enlaiKcd 

by movinR traffic. Useful In maintaining 

drive-in areas, the material is supplied 

lead.v to u.se, is applied cold at any 

temperature and during any weather conditions. 

Wet or moist surfaces are said to 

be unable to strip or break the bond created 

by the compression of this cohesive 

anBregate. It is necessary only to fill, then 

tamp or roll, and the surface can be used 

immediately. 

Hot and Cold Items Vended 

From a Single Machine 

The Jiffy-Dry is a new electric warm air 

hand dryer announced by Washe.x Corp. 

which is claimed to have the advantages of 

high efficency. quick drying, small size, lowcost 

and use of standard 110-volt current. 

It is available as an in-the-wall unit with 

face flush with the wall (as shown i and 

also as an on-the-\vall unit, projecting only 

four inches. Face of the unit is 4x10 inches. 

It's small size is due to its extremely high 

efficiency, says Washex. Wai-m air at more 

than a mile-a-minute velocity, instantly 

blows excess moisture from the hands and 

completes the di-ying operation in less than 

30 seconds. A pushbutton activates a 

motor-driven timing switch which 

A unique 

runs 

automatic vender which can 

its 

full 

sell frosty 

cycle. Repeated 

cold 

pushing 

malted 

of the button 

milk drinks and 

while the dryer 

piping hot hamburgers 

is in operation has no 

within inches of 

effect 

on 

each 

the 

other in the 

completion of the cycle. The 

same cabinet—or other 

foods and 

dryer 

merchandise in 

is finished 

a temperature 

in high-gloss, high-impact-resistant 

range of around zero to 155° P. is being 

plastic and comes in white 

introduced this fall 

and 

by The 

six colors which 

Vendo Co. 

are overlaid with a 

Four models of the equipment 

gold 

have been 

or silver plastic laminate design. 

in daily use in the company's all-automatic 

cafeteria for over a year and have 

Pavement Patching 

performed efficiently. The 

Material 

combination 

vender offers up to ten selections of items, 

Solves Chuck-Hole Problems 

each visible through a glass serving door. 

"It's 

Revere 

the 

Sta-Fil, a permanent 

most versatile piece of equpiment 

exterior 

in the histoi-y of 

pavement patching 

automatic selling," says 

material, is recommended 

Robert W. Wagstaff of Vendo. "By overcoming 

the problem of temperature varia- 

by Revere Chemical Corp. for use 

in patching chuck holes, ruts and other tions within a single compact cabinet, we 

deep holes in concrete, asphalt, brick, have broken the ban-ier of combination 

stone and cinders caused by expansion food service." 

NAC Adds Nine New Members 

The services and activities of the National 

Ass'n of Conce.ssionaires continue 

to have international appeal, as shown by 

the list of nine new members announced 

by Edwin Gage, Walter Reade Theatres. 

NAC's treasurer and membership chairman. 

From Paddington, N. S. W,, Australia, 

comes the membership of Theodore V. 

Carty, Butta Popcorn Pty. Ltd.: and from 

Caparra Heights, Puerto Rico, that of 

Josef Weinberger, Chico Park, Inc. 

Other new members are: Harry Axelrod, 

Cleveland Concessions Co., Cleveland: 

Dewey Baker, Dewey Baker Concessions 

and Catering, Sacramento: S. K. Bany, 

Fiesta Drive-In Theatre, San Antonio: A. 

M. Grote, Lobby Shoppes, Inc., Springfield, 

Ohio: Harold M. Rudman, Manley Concessions, 

Inc., Jamaica Plain, Mass.: John W. 

Wilson. National Theatres and Television, 

Inc., Beverly Hills: and D. T. Sullivan, 

Nissen Trampoline Co., Cedar Rapids, Iowa. 

Changeable Letters 

STANDARD or BALLOON 

^ Attraction Boards Avail- 

* 

able. Write for Literature 

and Prices. 

The BALLANTYNE CO. 

1712 Jackson St. Omaha 2, Nebr. 

DRIZZLE CARD' 

Now Selling at Drive-Ins 

Coast to 

Coast 

f Qum ifowi Oum trampqline Center 

A recreation area where groundlevel 

trampolines are used by 

children and adults on time pay 

basis. Trampoline centers return 

good earnings on moderate investment. 

Get a ""bouncing'' 

good start— 

See us at Booth 46 at National 

Allied Convention in Chicago or 

VVn'fe to America's largest manufacturer 

of trampoline center equipment 

for complete details. 

AMERICAN TRAMPOLINE COMPANY 

Box 368 

JEFFERSON 18, IOWA 

Phone Evergreen 6-3125 

The Drizzle Gard, auto-rain- visor, Is now being 

sold at Drive-Ins from coast to coast. It not 

only sells well but helps sell your other lines 

by encouraging patrons to come out on rainy 

nights. You know that even the threat of rain 

Is enough to keep some people at home. You 

con overcome this by running a film trailer on 

your screen telling your patror>s they can now 

buy o Drizzle Gard if it happens to rain. No need 

to run the wifxlshield wiper oil through the 

show anymore. No need to stay at home. The 

Drizzle Gord is inexpensive and easy to ottcch. 

Like an umbrella it can be used again and 

agoin. Patrons buy the Drizzle Gard at the refreshment 

counter and attach it themselves. It 

is OS simply sold as a candy bar and produces 

a profit for the theotre as well as providing the 

customers with a convenience that permits them 

to patronize your Drive-In on rainy nights in 

comfort. 

Make Drizzle Cards available to your customers. 

DRI-VIEW 

For full details write to 

MANUFACTURING CO. 

1314 Bards town Rood, Louisville 5, Ky. 


CONDENSED INDEX OF PRODUCTS 

Page 

ATTRACTION BOARDS AND 

LETTERS 

Adler Silhouette Letter Co 36 

Ballantyne Co 44 

Wagner Sign Service Co 3 

AUTO-RAIN VISORS 

Dri-View Mfg. Co 44 

BARBECUED MEATS 

Castleberry's Food Co 13 

BUTTER DISPENSER 

Server Sales, Inc 18 

CANDY 

Curtiss Candy Co 2 

Hershey Chocolate Corp 23 

Reese Candy Co 18 

CARBON SAVERS 

Call Products Co. 30 

CONCESSIONS EQUIPMENT 

DRIVE-INS 

Savon Co 24 

DRINK DISPENSERS 

APCO, Inc 17 

Rowe Mfg. Co 9, 10, 11, 12 

Selmix Dispensers, Inc 22 

Steel Pioducts Co 20 

Sweden Freezer Mfg. Co 23 

DRINKS, SOFT 

Coca-Cola Co 5 

Pepsi-Cola Co 19 

DRINK VENDING MACHINES 

APCO, Inc 17 

Rowe Mfg. Co 9, 10, 11, 12 

Selmix Dispensers, Inc 22 

Steel Products Co 20 

Sweden Freezer Mfg. Co 23 

DRIVE-IN THEATRE EQUIPMENT 

Ballantyne Co 40, 44 

Drive-In Theatre Mfg. Co 38 

EQUIPMENT SERVICE 

RCA Service 37 

FILM CEMENT 

Fisher Mfg. Co.. 41 

HEATERS, IN-CAR 

EPRAD. Inc 43 

Stanford Industries, 

Inc 

Back Cover 

ICE MACHINES 

Scotsman-Queen Products, Inc. 23 

PLAYGROUND EQUIPMENT 

American Trampoline Co 44 

Phillips Amusements, Inc 43 

Pressweld, Inc 39 

POPCORN MACHINES 

Manley, Inc 21 

POPCORN SCOOPS 

Speed Scoop 20 

POPCORN, SEASONED 

National Oats Co 22 

POPCORN SUPPLIES 

Manley, Inc 21 

PROJECTION ARC LAMPS 

C. S. Ashcraft Mfg. Co 27 

National Theatre Supply 31 

Strong Electric Corp 29 

PROJECTION LENSES 

Bausch & Lomb Optical Co 35 

S.O.S. Cinema Supply Corp 36 

Paoe 

PROJECTION & SOUND SERVICE 



PROJECTOR CARBONS 

Diamond Carbons 35 

PROJECTORS, 70/35mm 

North American Philips Co 33 

PROJECTOR PARTS 


REFLECTORS 

Heyer-Shultz, Inc 32 

SEATING, THEATRES 

Irwin Seating Co 30 

Clip 

SEL-TUBES 

Kneisley Electric Co. 

SNO-KONES 

Samuel Bert Mfg. Co. 

Pagp 

. 30 

. 20 

SPEAKERS, IN-CAR FOR DRIVE- 

INS 

Ballantyne Co 40 


SPEAKER REPLACEMENT PARTS 


THEATRE EQUIPMENT & 

SUPPLIES 



and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this issue of The Modern Theatre Section, or described in the "New 

Equipment and Developments" and "Literature" and nev\/s pages. Check: The advertisements 

or the items on which you want more information. Then: Fill in your name, 

address, etc., in the space provided on the reverse side, fold as indicated, staple or 

tape closed, and mail. No postage stomp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of November 7, I960 

Page 

n Adler Silhouette Letter Co 36 

n American Trampoline Company 44 

D APCO, Inc 17 

n Ashcraft Mfg. Co., C. S 27 

D Ballantyne Co 40, 44 

D Bausch & Lomb Optical Co 35 

n Bett Mfg. Co., Samuel 20 

n Cali Products Co 30 

Castleberry's Food Co 13 

n Coca-Cola Co 5 

n Curtiss Candy Co 2 

n Diamond Carbons 35 

n Drive-In Theatre Mfg. Co 38 

D Dri-View Mfg. Co 44 

n EPRAD, Inc 43 

n Fisher Mfg. Co 41 

n Heide, Inc., Henry 23 

D Hershey Chocolate Corp 23 

n Heyer-Schultz, Inc 32 

n Irwin Seating Co 30 

D Kneisley Electric Co 30 

NEW EQUIPMENT and DEVELOPMENTS 

Pagt 

G Snow Cone Machine Serves 

Fruit Sundaes 42 

D Popcorn Warmer for Small Space 42 

n Self-Counting Coin Holder 42 

n Drink Dispenser Delivers Ice 42 

D Infrored Hooters for Outdoor Use 42 

Pagt 

D Manley, Inc 21 

n National Oats Co 22 

n National Theotre Supply 28, 31 

n North American Philips Co 33 

D Pepsi-Colo Co 19 

n Phillips Amusements, Inc 43 

D Pressweld, Inc 39 

D RCA Service 37 

n Reece Candy Co 18 

n Rowe Mfg. Co 9, 10, 11, 12 

n Sovon Co 24 

n Scotsmon-Queen Products, Inc 23 

D Selmix Dispensers, Inc 22 

O Server Soles, Inc 18 

n S.O.S. Cinema Supply Corp 36 

n Speed Scoop 20 

n Stanford Industries, Inc Back Cover 

n Steel Products Co 20 

n Strong Electric Corp 29 

n Sweden Freeier Mfg. Co 23 

n Wagner Sign Service, Inc 3 

Page 

LJ Carbon Decoring Device Improved 43 

n Stainless Steel Cleaner 43 

n High-Speed Electric Hand Dryer 44 

n Pavement Patching Moterial 44 

n Hot and Cold Items Vended 

From Mochine 44 

k. 

BOXOFFICE :: November 7, 1960 

n Lakewood Automatic Rewind 

Switch Singlcsheet 

LITERATURE 

Pagt 

... 24 

Page 

n Literature on Theatre Tickets 24

aboui PEOPLE and PRODUCT 

had been Kodak distributor in Austria 

since 1948. 

Dr Pepper Co.. celebrating its 75tli aiintversaiT 

liiis year, is nearing completion 

of its 1960 program calling for total national 

distribution by the end of the year. 

Syiiip sales reached an all-time high for 

the month of September, exceeding 19ri9 

saJes for that period by 10 per cent. The 

company also plans a steppcd-up campaign 

to promote Hot Dr Pepper m the approaching 

cold weather, which will mark 

the second year of national promotion. 

Recently named assistant to the vicepresident 

In charge of sales and advertising 

of Eastman Kodak Co., is Lincoln V. 

Burrou.s .snui' .lunr 1957. Burrows had 

been t;iiiiial inaiumn- of the Pacific 

Northern Sales Division in San Francisco. 

The board of directors of Automatic 

Canteen Co. of America recently announced 

the election of Nathaniel Lcverone 

to the newly created position of Pounder 

Chairman, and the election of Fi-ederic% 

L. Schuster as chairman of the board. 

Effective November 1, Eastman Kodak 

Co. established a new affiliate in Vienna. 

Austria, to be known as Kodak Austria Co. 

It succeeded the Johann Kraus firm which 

BOXOFFICE-MODERN THEATRE: 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Nome 

Theatre or Circuit 

Seating or Cor Capacity 

Position 

Street Number 

City.. Zone State.. 

A Fold olong this line with BOXOFFICE address out. Stople or tape deed 

"n 

J. R. Johnstone (right) was presented a gold lifetime 

pass by Theatre Owners of America in appreciation 

of his cumulative efforts in behalf of the organization 

at the recent national convention in Los 

Angeles. John Rowley, master of ceremonies and 

president of Rowley United Theatres, made the 

presentation. The pass reads: "In grateful appreciation 

for your friendship and cooperation, TOA 

presents to J. "Rod" Johnstone, president. Notional 

Carbon Co., a gold lifetime pass for the theatres 

of the United States." The special award is only 

the second ever made by TOA. 

To FACILITATE more efficient handling of 

its increased business, Pic Corp. has moved 

to new and larger quarters at 480 Washington 

St., Newark, N. J., announced Cyril 

Von Winckler, president; adding that Edwin 

M. Kerner has been appointed vicepresident 

and sales manager. An expansion 

program for 1961 is also being formullated 

and new trailers and display material 

are in preparation. 

HAVE YOU MADE ANY IMPROVEMENTS LATELY? 

We'd like to know about them and so would your fellow exliil)iloi>. 

If you've installed new equipment or made other improvements in yom 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operalioiu-. coiicp.sîoiis 

sales, etc.—faster, easier or better— let other showmen in on ihrni. Sen.l 

this material to: 

The Editor 

MODERN THEATHE 

A Fold along this line v«iih BOXOFFICE oddress out. Stople or tope closed 

BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PL&R - Konsos City, Mo. 

BOXOFFICE-MODERN THEATRE 

Charles V. Lipps, president of Curtiss 

Candy Co., recently announced three key 

appointments in the organization. Lloyd 

B. Sheetz, director of sales since 1959, was 

named vice-president in charge of marketing. 

He has been with Curtiss since 1946. 

E. P. Anderson, who joined the company 

in 1959, was named to succeed Sheetz as 

director of sales. Eugene R. Pillifant has 

just joined Curtiss as its eastern sales 

manager. He had been general sales 

manager of Kitty Clover Division of Fairmont 

Foods Co. 

Vi Dane has been appointed sales manager 

of Filmack's Theatre Department by 

Joseph Mack, president. She is well known 

to theatre exhibitors throughout the country, 

having served for 25 years as secretary 

to Irving Mack, former Filmack president, 

and has represented the company at many 

theatre conventions. One of her first projects 

as sales manager will be the direction 

of a nation-wide trailer sales campaign, via 

tradepaper advertisements and correspondence. 

The Vendo Co. had the largest single 

exhibit ever shown at a vending convention 

at the recent National Automatic 

Merchandising Ass'n convention in Miami 

Beach. In addition to the latest coin-operated 

equipment for food service, the 7,800- 

square-foot display included a collection 

of antique venders dating back to 100 B.C. 

THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY 24, 

MO 


. . when 

— 

, . The 

^1 

I 

• ADLINES & EXPLOITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• l-EATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TOM BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

red) 

Deejay Hosts Queens 

At 'High Time' Show 

A novel campaign was worked out for 

"High Time" when it played the State 

Theatre, Minneapolis, by Bob Thill, house 

manager, and Bob Favaro, regional director 

of advertising-publicity for 20th-Pox. 

In a tieup with radio station KDWB and 

Hal Murray, the station's disc jockey, 

Murray plugged the picture for ten days 

in advance. He invited all "queens" in the 

city to be guests of the State at special 

ceremonies in front of the theatre opening 

night and see the picture. Among the 

queens on hand were the queen of the 

Minneapolis Aquatennial and Miss Downtown 

Minneapolis. 

In front of the theatre opening night 

cheer leaders from several Minneapolis 

high schools gave "High Time" cheers for 

the large 

crowd which assembled and the 

queens were introduced to the crowd. In 

addition, there was a demonstration on a 

trampoline by the state champion. 

A contest was conducted by the State 

and 20th-Pox to find a "Miss High Time" 

and she also was introduced to the crowd 

and given a cash award. She made an appearance 

on a local TV show and gave 

away the RCA Victor album from the 

picture and plugged the film. To get added 

publicity for the picture "Miss High Time" 

walked around the downtown area in a 

raccoon coat and a straw hat and can-ied 

a large "High Time" banner. 

Contests were arranged by Thill and 

Favaro with radio stations KDWB. 

WLOL and WCCO. 

The activities in front of the theatre 

opening night were televised by KMSP-TV. 

Harry Mancini, who wrote and conducted 

the score of the film, called on disc 

jockeys at all local radio stations. 

Local Marilyns Free 

When "Let's Make Love" played at the 

Ashland in Ashland, Ohio, Manager Hubert 

Bourne admitted the first 25 local 

Marilyns free, accompanied by paying husbands 

or boy friends. 

Free Pumpkins to Kids 

The Putnam, Conn.. Bradley Theatre 

gave free pumpkins to lucky youngsters 

at its October 15 kiddy matinee. "The Littlest 

Hobo" and cartoons were on the 

screen. 

Likes "Hercules' Pressbook 

T. J. Steadman, manager of the Colonial 

in Canton. N. C, found the pressbook on 

"Hercules" so useful that he used three of 

them for lobby and other displays. 

Two Morning Rentals in Fashion Fair 

Sponsored by Downtown Merchants 

Reproduced herewith is one 

of the ads used by the 

Greoter Siouxland 

Me»chandising 

Council of the Sioux 

City, Iowa, Chamber of 

Commerce, in promoting its 

Fall Foshion Fair, a three-day 

shopping event highlighted 

by a style show 

presented at the Orpheum 

Theatre on two mornings of 

the three-day mid-September 

affair. Note the coupon good 

for door prizes at the 

Orpheum shows, for which 

the merchants paid a rental. 

^ 

The Orpheum Theatre of Sioux City, 

Iowa, shared the spotlight right along with 

the city's major retail stores, and additionally 

two nonoperating-hours rentals as 

the result of aggressive interest in public 

relations by Leo Young, manager of the 

JSB Amusement Corp. house. 

The special event was a Fall Fashion 

Fair, a three-day shopping promotion arranged 

by the Greater Siouxland Merchandising 

Council, and Manager Young 

saw to it that the Orpheum and himself 

were right in the thick of activity. 

Young's role was that of a director of 

the style show, which natui'ally he located 

at the Orpheum, on the first two days of 

the Fashion Fair, opening at 10:30 a.m. 

on Thursday and Friday. All the leading 

Sioux City stores had their new costumes 

on review, a total of 46. 

As the Sioux City Journal reported in 

one of its many news stories on the event: 

"Fashion was given star billing at the 

Orpheum Theatre . 

member firms 

of the Greater Siouxland Merchandising 

Council of the Sioux City Chamber of 

Commerce presented a mammoth cooperative 

showing of styles ... As the attractive 

models appeared on the i-unway 

it was a fashion exposition in the grand 

manner, a 'technicolor' production with 

something for everyone, from the lollipop 

set to their football-bound brothers and 

sisters, their grandmothers and grandfathers—fashions 

for around-the-clock 

and around-the-town . slick performance 

was delightfully coordinated." 

Don Stone, radio station announcer, was 

emcee of the hour-long show. 

Special tickets to the show were distributed 

at the participating stores: coupon 

tickets also appeared in ads. Over 

1,700 persons attended the two perfomiances, 

and they shared in the prizes distributed 

by drawings of the filled-out 

tickets which the holders placed in a container 

at the Orpheum after each show. 

Prices were merchandising certificates. 

Slugs on the Orpheum event appeared in 

numerous insertions in ads for days in advance 

throughout the newspaper, and the 

Orpheum received mention in all radio 

and television promotion. Some 300 window 

cards were put up at the stores. 

Manager Young had a special Pall Fashion 

Show lobby display. 

As Young points out, the publicity and 

goodwill was invaluable, and it cost the 

theatre nothing. 

It was a fine promotion! 

BOXOFTICE Showmandiser Nov. 7, 1960 — 175 — 1

, was 

— 

. . His 

. . That 

Art 

This photo indicates why William A. Donovan has been successful in his operation of the State Theatre 

in Tuppcr Lake, upper New York state. Here Donovan releases a batch of inflated toy balloons, some of 

them with free tickets to the theatre attached. Police controlled the traffic during the stunt. The 

release wos by two staffers. Donovan, who also operates a restaurant in the town, owns the theatre in 

partnership with his mother. Local merchants give full support to Donovan in his promotions. 

Finest Theatreman in Land Accolade 

Won by Jim Bell for Community Work 

James G. Bell, showman manager of 

the Guthrie Theatre in Grove City, Pa. 

• population about 8,- 

000 

1 

in the seventh 

heaven recently. 

He had just accomplished 

^jk 

^^ 

|nY 

'^*^ * 

something he 

felt was really worth 

while in the theatre 

; industry he had 

filled the Guthrie 

almost to capacity, 

bringing back many 

of the lost-audience 

type, and had almost 

„ „ the whole town sing- 

James BeU 

i^g jji5 pv3.ises. 

And he had done all this with little else 

to work with except his own enthusiasm 

and the basic theatre facilities. 

The "something" was a benefit fashion 

show and showing of "A Man Called Peter" 

sponsored by the Grove City Senior 

Women's Club. It started last spring when 

the 400 club members decided to form a 

local chapter of the American Field Service 

which supports the foreign exchange 

student program. They had money to bring 

a foreign student to Grove City for the 

beginning of the September school term, 

but needed funds to send a student from 

the Grove City school to a country outside 

the U. S. 

As one of the women publicly acknowledged 

later: "For years when any group in 

our town wanted help in a big project, 

committee members have said, 'Let's talk 

to Jim Bell and see what he thinks about 

it.' 

Well, Manager Bell suggested a fashion 

show w-ith a motion picture. He had no 

stage, since that had gone with the installation 

of a Cinemascope screen, but 

he went ahead just the same. Bell and a 

committee from the club went to the Grove 

City Chamber of Commerce and solicited 

the businessmen to help with the style 

show. The CofC merchants division lined 

up 15 stores to provide a parade of fashions 

for nursery school children, the kindergarteners; 

grade school, junior and senior 

high students; the career girls, college 

students, young matrons and senior citizens. 

The program eventually spread out to 

include talented people all over town 

39 models, several musicians, a narrator 

from Grove City College, etc. 

Bell had to build a stage in front of the 

present narrow stage. He draped this with 

a valance he found in the theatre stockroom. 

By thus improvising as he went 

along, the fashion show benefit held Monday 

evening, September 26, was a shining 

success to the Senior Women's Club, the 

Grove City businessmen and civic leaders 

and to hundreds of citizens. 

Tickets were sold by the club members 

and they realized enough money to send 

a student abroad. The foreign student. 

Franco Bregoli of Florence, Italy, spoke 

briefly at the Guthrie show. 

In thanking Bell, Jesse Bolinger, chairman 

of the merchants division of the 

Chamber of Commerce, wrote; 

"Through your efforts and generosity, 

you have brought our merchants together 

in an informal manner which exhibited 

something I have desired ever since becoming 

chairman of the merchants division, 

that of working together in unison. 

"I believe projects like this . . . will 

prove to the merchants they can bring 

more potential customers to town and in 

their stores." 

Mrs. Harry B. Wells, corresponding secretary 

of the Women's Club, was so pleased 

she wrote a letter addressed "To Whom 

It May Concern," in which she stated; 

"James BeU of our Guthrie Theatre had 

the 400 members of our Grove City 

Women's Club using such phrases, 'Working 

with a group of women isn't easy, but 

that man certainly cooperated in every 

way 

. treatment of our project was 

so fine it cannot be measured . 

wasn't a thing omitted to 

. . There 

make the affair 

a success.' 

"The Chamber of Commerce members 

add their voices in such lines as 'We have 

never done this before and it was good for 

our business . benefit seemed to 

A" 

bring the town closer together than we 

ever have been, and I certainly hope we 

make it an annual affair.' " 

Mrs. Wells conclude her report on the 

cooperation of Manager Bell with this 

paragraph; 

"There are ample reasons for Grove City 

residents to feel Mr. Bell is the finest 

theatreman from the point of view of public 

service in the country, and the Grove 

City Women's Club is happy to have everyone 

know of his contributions to the community." 

The executive board, in recommending 

writing of letters of appreciation to Manager 

Bell, voted to make the benefit an 

annual affair. 

And Manager Bell confesses; "Yes, I am 

in the seventh heaven, and I would not be 

honest if I did not admit that pride in the 

nice comments from people on the street, 

and the worthy cause for which the money 

is being used, but better still we had people 

in our theatre who have not been 

around for a long time." 

Cafe and Store Tieups 

Easy on 'High Time' 

When "High Time" played at the Malone, 

Malone, N. Y., Art Olivey had a nice 

tiein with a local restaurant, which featured 

special "High Time" dinners, which 

included dinner and a ticket to see the picture. 

A card read; "It's High Time That 

Mom and Dad Had a High Time. Enjoy 

Cm- Special High Time Dinner and Be 

Our Guest to See, etc." The restaurant 

paid for the tickets at the boxoffice. 

An usher in a beanie cap and college 

blazer covered the high school with a 

sign, "See Bing Crosby at College in 'High 

Time' at the Malone Theatre, etc." 

As a teaser, Ait used a cut of Crosby 

in women's clothes ifrom mat No. 301 1, 

with the Une; "Who's This . . . It's High 

Time You 

" 

Knew. also had 22x28 

cards in a furniture and plumbing store 

reading; "It's High Time You Refurnished 

Your Home . . It's High Time You 

Had Your Heating System Checked. See, 

etc." To top it all off, the local Dodge 

dealer had a 1914 Dodge in his window 

with card, "They Had High Times in This 

1914 Dodge, But for a Real 'High Time' 

see, 

etc." 

Splurges on 'Passed for White' 

When B. E. Smiley of the Center Theatre 

in Winston-Salem, N. C, booked "I 

Passed for White," he lined up thi-ee second 

featmes to go with this racial theme 

drama consecutively on a long run, fitting 

the second feature to the time of the week. 

Smiley hit the radio and newspaper hard 

for this one. He used a false front on the 

boxoffice with an opening just the size of 

the glass window. 

— 17G — BOXOFFICE Showmandiser Nov. 7, 1960

Interesting Examples of Theatre Showmanship 

MIAMI— Infrored film captures o moment of terror as 

Mario Robinson watches "House of Usher" at the Olympia 

Theatre from her special coffin seat. Catching her reaction 

on tape is Jack Sheridan of WCKR. 

PERTH AMBOY, N. J.—Making a dollar contribution to the Red Feother drive is 

Sgt. James Fury, local Marine recruiting officer. At the other end of the kiss is 

a model engaged by 20th-Fox. The Chest booth in the center of town was set up 

by Joseph Sommers, Reade Theatres division manoger. 

1^ 

TORONTO— Joe Levine, distributor-showman impresario, wasn't able 

to pass up the presidential campaign fanfare, even in Canada. Here 

he is greeted by two airline hostesses campaigning for his "Hercules" 

for president, on a recent Levine Dominion tour where the film was 

opening. 

WASHINGTON—The benefit 

premiere of "Song Without 

End" at the Trans-Lux 

Playhouse wos treated in 

proper cultural fashion. 

Kurt Henzel, concert pianist, 

was at the Steinwoy 

Grand (promoted) in front 

of the boxoffice, with a 

lovely model weoring a 

$2,000 original created for 

Copucine in the film. Arranged 

by Ed Rosenfeld. 

^ 

rea' 

BRANTFORD, ONT.—A blowup 

of a scene from "The Rat 

Race" secured this excellent 

window display in the Greyhound 

terminal. Note the tiein 

copy by Manager Bill Burke 

of the Capitol, where the film 

was showing, "Leave the driving 

to us—ovoid the Rat 

Race," 

BOXOFFICE Showmandiser Nov. 7. 1960 — 177 — 

etc. 

FONTANA, CALIF.—Jock Hughes, Belair Drive-ln, hod o lot of fun ond 

helped push his gross 30 per cent above overage on "Sex Kittens Go to 

College" by ottiring his snack bor girls and cashiers in cute schoolgirl 

outfits and personally escorting them to ploygrounds and oil around 

town via a ballyhoo truck. He even hod them photoed on the drive-in 

ottroction 

romp.

Can I 

In 

Help Visits Around Town Result 

Fine, Cost-Free Stage Attraction 

Hugh Borland, the master showman of 

the Forest Theatre m the Chicago suburb 

of Forest Park, who is known to Boxoffice 

Showmandiser readers thiough the reports 

on maiij' fine promotions he has forwarded 

during the last t*n years or so, goes around 

town visitiiig regularly with the merchants. 

"I call Uiese merchant visits goodwill 

tours," he relates, "and I have been making 

them for many years. They are made 

for the sole purpose of letting the merchants 

know that I am at their service, 

ready to give them a helping hand with 

their newspaper ads, or offer suggestions 

to publicize some special event this one or 

another is planning, all free. 

rROFIT.\BLE CUSTOM 

"These goodwill tours have been very 

profitable to me as well. From them I have 

obtained some very excellent cost-free 

promotions throughout the years." 

For example, Borland lined up a very 

unusual promotion at the Forest Theatre 

when he diopped in at the Eagles lodge in 

Forest Park to say hello to the boys and 

offer his services. It happened that the 

Eagles at that time were planning a fundraising 

campaign based on the appearance 

of the widely known Koshare Indian 

dancers of LaJunta. Colo., the same ones 

who had appeared in the Paramount picture, 

"Hi! Colorado," and were featured in 

a Grantland Rice featurette, "One Hundred 

Unusual Boys." 

Borland was asked for suggestions on 

publicizing the Eagles-sponsored appearance 

at the high school auditorium in adjacent 

Maywood. Dyed-in-the-wool showman 

Borland came up with the following: 

An appearance by the Koshare troupe on 

the Forest Theatre stage at a Saturday 

matinee just prior to the high school performances 

on Monday and Tuesday night. 

Have fom- of the Indians in the theatre 

lobby from 1 to 5 passing out the regular 

Koshare handbill featuring an offset 

photo of a dance scene, w-ith plugs for the 

Eagles benefit show, on one side, and a 

history of the unique Indian performers on 

the other side. This cost the theatre nothing. 

COPY ON SCREEN 

In return Borland agreed to run a 

screen announcement on the Koshare 

benefit, without cost to the Eagles. This 

annoimcement also plugged the appearance 

at the theatre. 

The Eagles agreed, and Borland had one 

of the most outstanding attractions ever 

to appear at the Forest Theatre, all cost 

free. Lobby cards had this copy: 

Star Scoop of the Year! . . . First Appearance 

of the Koshare Indians at any Suburban or 

Chicago Theatre! . . . Koshare Indions Will Be 

Here Saturday, August 20, From 1 to 5 p.m. 

. . . Meet 'Em in the Lobby . . . See Famous 

Tribal Dances on Stage. 

To help the Eagles publicize the high 

school performances, Borland put forth 

several other ideas, such as having several 

Four Koshare Indians appeared in the lobby of 

the Forest Theatre in Forest Pork, III., from 1 to 

5 on a Saturday passing out souvenir photos. 

Indians with sandwich boards walk 

through the business district, radio interview 

on WTAQ and at nearby shopping 

center, and Indians with sandwich boards 

hand out cards at swimming pools, playgrounds, 

beaches and in surrounding suburbs. 

"I think you'll agree that these goodwill 

Little League Nine Rated 

High as Airer Project 

visits with the merchants from time to 

time are certainly worth while and very 

profitable for the theatre," Barlond concludes. 

Sports team sponsorship is an important 

part of participation in community affairs 

for the Sky Drive-In Theatre at Adrian, 

Mich., under the management of Bill Jenkins. 

From a bowling team he switched 

this last season to a baseball team. 

This year an alert team of boys from 

8 to 12 years old carried the Sky name 

prominently on their baseball shirts. They 

constituted a Softball team, under Little 

League regulations, who managed to win 

second place in their league. The theatre 

sponsors the team and underwrites the 

costs, including uniforms, insurance, and 

other details. Bob "Pinky" Jenkins, a 

brother of Bill, is coach. At the end of 

the season, Jenkins threw a party for the 

whole team. 

"We feel that this is a civic enterprise, 

and is good advertising for the theatre," 

Bill Jenkins said. He decided to switch 

from the bowling team to the baseball 

sponsorship, because this is an activity 

slanted directly to youth, and also provides 

a better medium of promotion. 

Roll 11 for 'Ocean's 11' 

Patrons for "Ocean's 11" at Florida 

State's Paramount Theatre, took a chance 

on "rolling 11" on a table in the lobby for 

a free pass. This proved to be a popular 

gimmick for the film which ran for three 

weeks. 

Exhibit at State Fair 

'Sons & Lovers' Boon 

"Sons and Lovers," the film of tlie D. H. 

Lawrence story, opened at the Trans-Lux 

Krim Theatre out on Woodward avenue in 

Detroit about three weeks after it received 

a promotion boost at the motion picture 

exhibit at the Michigan state fair. d 

One 

* 

of the screen trailers featured at 

the exhibit, which was sponsored by Detroit 

exhibitors, eight distributors and 

Pepsi-Cola, was on the Lawrence story. It 

was estimated this was seen by about 

60,000 at the fair, which is held at Detroit. 

Taking up from there, Eric H. Rose, 

manaîer of the Krim. sneak-previewed the 

film about 12 days in advance, with members 

of the Detroit Motion Picture Council, 

made up of representatives of about 

60 organizations, invited. 

Two weeks prior, the special television 

trailer "Stormy Genius" was used on 

CKLW-TV. This highlights the life and 

works of D. H. Lawrence, and contains 

many scenes from "Sons and Lovers." 

This proved an excellent introduction to 

the fUm. 

Signet Books blanketed bookshops, newsstands, 

variety and di-ugstores with window 

cards headed by the line, "Next Year's 

Academy Award Winner . . . Read It and 

See the Bold Dramatic Jerry Wald Production." 

Columbia records donated 50 records to 

give away to the first 50 patrons. A $650 

stereo phonograph was loaned to play 

"Sons and Lovers" music through a loudspeaker 

over the boxoffice. 

VFW Lends Souvenirs 

For 'Eternity' Display 

In behalf of "Hell to Eternity," Dick 

Share of the Colonia at Norwich. N. Y., contacted 

the local VFW post, which provided 

souvenirs of the South Pacific campaigns 

for display in the lobby. This display included 

a number of different types of 

Japanese swords, similar to those used in 

the picture; a Japanese 31 caliber rifle 

with attached bayonet and scabbard; a 

Jap photo album taken from a Japanese 

home, a display of Japanese money, and a 

manikin provided by a local department 

store, dressed in a kimono with all the 

traditional accessories. The VFW also had 

signs in clubroom advertising the picture, 

and the post commander was on hand in 

the lobby opening night to explain the 

souvenirs. 

Patrons Like Hold-Out 

Rufus Ness, manager of the Playhouse 

Theatre in Statesville, N. C, found that 

people actually appreciated being held out 

until they could see "Psycho" from the 

beginning. Ness reports the local newspaper 

had a story, "Manager Goes Psycho 

Keeping Patrons Out of Theatre." 

'Ben-Hur' Oscars on Tour 

The 12 Oscars won by "Ben-Hur" will be 

sent on a nationwide tour of the cities 

where "Ben-Hur" is showing. The Oscars, 

enclosed in a special display case, designed 

by MGM's Hollywood studio, started 

the torn- at the Sherman Clay store in Los 

Angeles. 

— 178 — BOXOFFICE Showmandiser Nov. 7, 1960

BOXOFFICE 

BOOKINGUIDE 

An tnferprofatlve analysis of lay and trodcpross reviews. Running time la In parentheses. Tht 

plus ond minus signs Indicate degree of merit. Listings cover current reviews, updated regularly. 

This deportment also serves os on ALPHABETICAL INDEX to feature rcleoscs. Cj is for 

CincmaScope; V Visto Vision; S Superscope; N Noturomo; R Regatscopo; t, Tcchniromo 

Symbol \} denotes BOXOFFICE Blue Ribbon A word; color photography. For listings by 

company in the order of rcteose, see FEATURE CHART 

/Review digest 

AND ALPHABETICAL INDEX 

Very Good; i Good; — Fair; — Poor; — Very Poor. In the summory '^ is rated 2 pluses, - as 2 minuses. 

V 

ly 

-.1. 

jger. 

n, al 

tea'

REVIEW DIGEST. 

AND ALPHABETICAL INDEX In the summory is rated 2 pluses, as 2 

£ 2 

2439uOL«l World. Tht (98) ® 

Sîf^cr-Fiction 

24S3 Louiiiara Hussy (80) Mtlodr. 

2449 Lucrtt't Borgia (83) Mclo 

xacl> 

20lh-Fo« 7-11-60 + H + 

•bS liili I 

2454 Ma Barker's Killer BromI (89) 

Crime Dr Fllmsefvice-SR 

2425 OM.Kumba Lme (86) Ho UA 

2468 OM'gni'icent Seten. The (128) 

Outdoor Dr. (Panavision) UA 

2431 Man in a Cockcc Hat (87) 

Comedy Show Corp. ol Amcr. 

2414 Man on a Strino (92) Dr C«l 

2452 Man Who Wouldn't Talk, Tilt (97) 

Mystery Drama Stiow Corp. 

2405 OMasters of the Congo Jungle 

(88) © Doc 20th-Fox 

2391 OMating Time (95) Com. (Revlnned as 

"The Bridal Path") . Kingsley-Union 

242SOMicnael Strogoff (115) ® 

Ad>. (English-dubbed) Cont'l 

2469 0Midnight Lace (108) Dr U-l 

2443 Missile From Hell (82) Dr NTA 

2444 Model (or Murder (75) Cr Cin. Assoc 

2344 Morals Squad (57) Crime Dr Brenner 

2410 Mountain Road. The (102) Or Col 

2438 Murder. Inc. (103) (gi Crime. .20th-Foii 

2427 Music Box Kid. The (74) Cr. Dr. UA 

2421 My Dog. Buddy (76) Dr Col 

2463 Naked and the Wicked. The 

(90) Melodrama (Eng-dubbed) SR 

2470 N.Mchez Tr.lce (80) Adv. Panorama. SR 

2470 Never On Sunday (97) Com-Dr. Lopert-UA 

2435 ©Next to No Time (93) Com. Show Corp. 

2462 Night Fighters. The (85) Dr UA 

2447 Night of Lo

. D 

M-G-M 

feotUTv productions by company in order of release. Running time Is In parentheses. ® is for CinemoScope; 

^ VistaVision; ® Superscape; (H: Noturamo; rfi^ Rcgolscopc; ^t Techniramo. Symbol {} denotes BOXOFFICE 

Blue Ribbon Award; O color photography. Letters ond combinations thereof indicoto story type—(Complete 

key on next page.) For review dates ond Picture Guide poge numbers, see REVIEW DIGEST. 

ÊATURE 

ALLIED ARTISTS g ^g [AMERICAN INTL g 

COLUMBIA 

I 

CHART 

PARAMOUNT e 

>- 

i

I 

(97) 

i (81) 

I 

Tumrdy 

lurk 

I 

Erfmimd 

©Walk 

Wlllard 

.Ac. 

Ac 

.. 

.0. 

I 

An 

I 

. D 

' 

. 

. 

. 

. 

. 

. 

. 

FEATURE 

CHART 

The key to l«tt«n ond combinotioni th«r«of Indlcoflno itory type: (Ad) Adventure Drama; (Ac) Action 

Droma; (An) A nimotcd- Action; fC) Comedy; (CO) Comedy-Dramo; Cr) Crime Drama; (DM) Droma 

with Music; (Doc) Documcntory; (D) Drama; (F) Fantasy; (FC) Farce-Comedy; (Ho) Horror Dromo; (Hi) 

Historicol Drama; (M) Musical; iMy) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western. 

20TH-FOX UNITED ARTISTS 5 li UNIVERSAL-INT L 3 1° WARNER BROS. 

sink thi Blsmarckl 

' 

^ Ae. 005 

2 Knintih More, daiu Wjrntet 

< 

a: Iht Third Voice (79) (CO .006 

CO Umnnil ll'Rrldi. Julie London 

OThret MurdereiJM (99) CO. 007 

AUIn I'elon. >l)-lnw Demonniot 

When Conitdy Wu King 

C 008 

cluslra compiled 

£ OW'"il Cwnol Re»d (107) D 014 

BofirJe. Yoko Tinl 

< 

' 

a. 

< 

ffiA Doo ol Flaniters (96) 

© Oil 

n»ld Udd, Donald Obp 

OMaste'S ol the Congo Jungle 

(88) 'C Dot 012 

.Nirniors llrikin Wellre. William 

«.irfl>|.| 

QWake Me Mhen It's 0«er 

(126) ® C. 010 

(3rnle Kories, Dick Sham 

13 Fighting Men (69) ® Ac. 613 

Cram Willlanu, (iafole .Mxllews 

Valley ol the Redwoods 

(162) © 016 

John llud.'ân. L)iin Btrruy 

OFIame 0>er India 

(130) © Ad. 017 

Kcnntlh Mure. Uuren Bicall 

Crack in Ihe Mirror (97) © 0. .018 

()r«n Wi-lles, JullfUe Oreco. 

Ilr:>d(i>rd nlllman 

Operation Amsterdam (94) . 

.015 

I'eler Klndi, 15>a Bartok 

©Wild River © (105) D..009 

.Muntgomery Cllft, Ue Bcmlck, 

Jo Van Fleet 

Bobbiiiins (90) C..004 

.Mas Bjpaies. Slilrley Jones 

12 Hours to Kill (83) ® Ac. 022 

.NIco Minardus. Barbara Eden 

©The Slory of Rulh 

(132) © D..021 

a.ua &lMi. smart Whitman 

Trapped in Tangiers 

>. (77) © Ad. 027 

INirilom. *lene\le%e l*a«e 

3 ©From Die Terrace (144) © 0. .028 

' 

=3 

< 

CO 

: 

S 

' 

I'atil Nenmin. Joanne Woixhvard 

OGLost World (98) © Ad. 026 

Fernando L^nta-S. Claude Ralng 

Murder, Inc (103) © Cr..031 

May Britt. Stiiarl Whitman 

Sons and Lovers (103) © D..035 

II. 8tocli«ell. 

©One Fool in 

W.-ndy 

Hell (90) 

Ililler 

© D 029 

.\. I). Ijrtd. Murray, II. .Michaels 

©For the Love of Mike (84) ©. .020 

Hlny Perkltia 

.\uillr Muriihy, Fellda fut, 

Angle Dlcklnaon, James Iiuno 

D.idd Jnnssen. Paiti Page. 

SU'ilirn McNally 

Waller Wlnchell. M. Rbaughnpssey 

Take a Giant Stc« ( 100) 6008 

©Israel (35) Doc. 7910; Time Bomb D,. 

Johnny Nash. Ratrllr llrlmale; Four Fait Guns (73 W. .6007 Fi-aturctte la narrated by 

('lift Jurvjens. .Mylene Demongeot 

Jumit OalK, Martha VIrkert, 

i-^htard U. ItobUi.'ôn 

The Unfaithfols D. . 

BdKar Budunan, Brett llaltey 

Ciiui Lollohrltlila, May Brilt, 

(Unlramai 

Pierre Crt^soy 

The Rise and Fall of Legs 

Diamond (104) Cr. .910 ©Herod the Great So.. 

\lay Dajiton, Karen Steele 

IVImund I'urrlum. SyUla Loftpz 

Look in Any Window D . 

Paul Aiika. Ruth Roman, 

AMERICAN-INT'L 

©Konga © SF. . 

.MIehael Uoilgli 

OGoliath and the Dragon © ..F.. 

Steu' Ueeves 

COLUMBIA 

G53 Worlds of Gulliver F. . 

(SuiierDynamatlon) Kenîn 

Mathev*s, Jo Morrow 

©Pepe © C/M.. 

Cantlnflaa, Dan Dalley, 

Shirley Jones 

OThe Two Faces ol Dr. Jekyll 

© Ho. . 

I'aiit .Ma-ssie, Dawn Addama 

©The Wackiest Ship in the 

Army © C. 

Jack Lcmnion, Ricky Nelson 

©Cry for Happy c CD.. 

(;ieui) Foril, Mllko Taka, Donald 

(l'|-o]ui(ir 

Please Turn Over C, 

Ted Ray, Jean Kent 

Jazz Boat © CO. . 

Anihiiiiv Newley, Anne Aubrey 

MGM 

©Cimarron © D . . 

(Jleiin Ford, Maria Rchell 

Go Naked in the World D. . 

Gina l>oIlot>rl'„'lda. Ernest Borgnlne. 

Allllmny Kranrlos;i. Katy Jurado 

©Where the Boys Ar« ©....CO.. 

Dolores Hart, GnirKe Hamilton, 

Vvette Mimletis, Connie Francis 

©Atlantis the Lost Continent. .SF. . 

\iithony Hall, Jitycc Taylor 

Vi'laoe of the Damned D,. 

(Itnige Sanders, Barbara Slielley 

©Gorgo F. . 

William Travels 

PARAMOUNT 

©One-Eyed Jacks (V) W. . 

Marlon Brando, I'lna PelUcer 

©World of Suzie Wong D . 

William Ilolden, Sylvia Syms 

©All in a Night's Work C. 

Dean Martin. Shirley Macl^ne 

©The Savage Innocents (T)....Ad.. 

Anthony Qul.nn, Yoko Tani 

©CindcrFella C. 

Jeiry Le«ls, Ed Wjun, 

Anna M.irla Alberghettl 

QBIood and Roses D. . 

Mel Ferrer. Annette Vadim. Elsa 

M:irtliieri 

20th-FOX 

©The Big Gamble © Ad.. 

Juliette Greco, Stephen Boyd, 

David Wayne 

©Marriage-Go-Round © C. . 

Susan Hayvvard. James Mason 

©The Schnook © C . 

Tommy .Noonan, Pete Marshall 

Sanctuary © D . 

Lee Remick, Yves Montand, 

(Idctta. Bradford Dlllman 

, 

©Cleopatra, Todd-AO D. . 

Bliziliilh Taylor. Stephen Boyd 

UNITED ARTISTS 

©The Alamo. .Todd-AO OD.. 

John Wayne. Laurence Harvey, 

Uiehaiil Wiilmark, Pat Wayne 

Once a Hero CD 

Alee Guinness. John Mills 

The Summer ol the Seventeenth 

Doll D. 

Rrttesi Forcnlne, Anne Baxter 

The Facts of Life C. . 

Bob Hope, Uicllle Ball 

©Exodus (Panavision 70) . . . . D . 

Paul Nenman, Eva Marie Sajnt 

UNIVERSAL-INT'L 

©Spartacus ® Dr. . 

Kirk Douttlas, Jean Simmons 

©The Grass Is Greener D . 

Cary Grant, Deborah Kerr, 

IJobert Mitchum, Jean Simmons 

©Romanoff and Juliet C. . 

Peter Ustinov, Sandra Dee, 

John r:;inn 

WARNER BROS. 

©The Sins of Rachel Cade D . 

Antiie Dickinson, Peter Finch 

©The Sundowners D . 

Deborah Kerr, Robert Mltchtltn 

©Parrish 0. . 

Troy Donahue, Claudette Colbert, 

Kali .Maiden, Connie Stevens 

©Fanny .D/M. . 

Leslie Caron. Maurice Chevalier, 

rbarli-s Hover. Hiirst Buchholz 

A Fever in the Blood D.. 

Efrem Zimb.ilist jr.. .\ngie Iilcklnson 

©Gold of the Seven Saints © OD 

Clint Walker. I.eticia Roman 

BOXOFFICE BookinGuide Nov. 7, 1960

I Hakim) 

. Jiicquef 

( CJUilno ) . . M-trla 

.Sonja 

.Jeanne 

Jean 

.Gerard 

.Gln« 

.Itobert 

.Eva 

(ii:nina 

.Viltorlo 

Ac. 

. 

... 

Aug 

Jun 

Sep 

j 

(BV) 

. . May 

Oct 

.Jul 

Nov 

FEATURE 

CHART 

Short subjects, listed by compony, in order 

of release. Running time follows title. 

Doto is notion-jl release month. Color ond 

process OS specified. 

^HORTS 

CHART 

ty 

-.1 

jger, 

n, a\ 

real 

ASTOR 

Career Girl (61) D. Feb 60 

June Wllkliisiui. Clurlcj li. Kejuie 

O Hideout in the Sun 

(72) 0.. Feb 60 

CiTcg (Vnrati. Polorcs Curios 

. CD 

BUENA VISTA 

UQToby Tyler (96) . 

MISCELLANEOUS 

. 

. 

. 60 

Kevin Oorcorim. lUcluird 

Feb 60 

EuUum KINGSLEY-UNION 

Ad. .Apr 60 

Broth of a Boy (77) . . 

Mac.VrUsir 

Harry Fitzgerald. June 

.0. .Jan 

Thorbum 

©Kidnapped (97) . . . . 

I'eter Pljich, James 

UQPollyanna (134) CD.. Jul 60 

©Mating Time (95) . . . .C. .Mar 60 

. . . . 

Jane Wyniati, Itlcluird Egan, 

llayley Mills 

©Jungle Cat (70) Doc, . Oct 60 

True Life .\dveiilure 

CONTINENTAL 

Pretty Boy Floyd (96) . Cr. . J«n 60 

John Brirkson. Joan Harvey 

Expresso Bongo 

(lOS) 

CD/M..Apr60 

I,jiiirtiire llirvey. Yi>Iande Donlon 

Battle of tlie Sexes, The 

(88) C. May 60 

Peter Sellers, Constajice Cummlnfis 

©Michael Stropoff 

(115) ® Ad. Jun60 

Dirt .luiRi'iis. Genevieve Page 

riser Bay (105) D,, Jul 60 

JoliM Mills, llayley Mlla. 

Terrv-llinm.'us. Peter Sellers 

Horst Itni'liholz 

School for Scoundrels (94) C. Jul 60 

Next to No Time (90) . .C. . May 60 

Ian Carnildiael. Terry-Tbomaa 

Four Desoerate Men 

(105) D, Apr 60 

Pat Gdldiii, Tonimv Khu'knian 

©The Last Rebel (83) . . 

.\ldo It;iy, Heather Sears 

The Man Who Wagged 

His Tail (94) CD. Sep 60 

Peter Ustinov, Pabllto Calvo 

It Happened in Broad 

Daylight (97) D.. Sep 60 

Hrinz Itultman, Michel Simon 

FILMGROUP 

The Girl in Lover's 

Lane (78) D.,Jun60 

Joyce îeJldo\vg, Brett Halsey 

The Wild Ride (63) D. .Jun60 

Jack .Mchol.wn, Georglanna Carter 

©The Last Woman on Earth 

(71) D. Sep 60 

.Vntlmny Cjirboni?, Betsy Jones- 

Morcliirld 

The Little Shop of Horrors 

(70) Hoc. Sep 60 

Jonathan Haze, Jackie Joseph 

FOREIGN 

ARGENTINA 

End of Innocence (74) ... 9-19-60 

Elsa Daniel 

(Klngsley) . 

DENMARK 

Young Have No Time (95) 3- 7-60 

(Kinpiley) . .(JhiU Norby, FrlU 

Helniiitll 

FRANCE 

.\rletty 

Chasers, The (75) 6-6-60 

. Charrler, Dtny 

Uchin 

Cousins. The (112) 2-22-60 

Bl.iin, Juliet 

. (KAWl 

Ma>nlel, .leati-CTaitile Brialy 

QEye for an Eye, An 

(93) ® 10- 5-60 

llller 

©Virtuous Bigamist (90).. 11- 2-59 

(KIngslcy) . .Fernandcl. G. liublnl 

GERMANY 

. 7-U-60 

. 

. 

A Day Will Cone (91) . 

Schell 

Aren't We Wonderful? (108) 1-25-60 

Film Alliance) Graf, 

Johanna von Kocezian 

©Dancing Heart, The (91) . .8-15-60 

(Casin'i) . . G. Kiipckelmann 

Eiglith Day of the Week, 

The (84) 7 -20-59 

((\)nfll Zlemann 

GOVERNOR 

Carry On, Nurse (89) C. . 

Kriuk'th ('(nuior, Shirley l^toii 

Incredible Petrified World. 

The (70) 0. Apr 60 

John Carradinc, l'll>Ul3 Cimtni 

Teenage Zombies (75) .. Ho Apr 60 

Dun Snlllv.ui. Katlicrlne Victor 

lUII TVavers, George Cole 

(Itevlewed as •The Bridal Path") 

Come Dance With Me! 

(94) My C..Aug60 

llrl-lite Biirdol, Henri Vldal 

NTA PICTURES 

Hell, Heaven and Hi>boken 

(85) Ac. Sep 59 

(Itpviewed as "I Was Monty's 

Dnuble") 

John Mlllj, Cecil Parker 

SHOW CORP. OF AMERICA 

The Poacher's Daughter 

(74) C. Feb 60 

Julie Harris, The Abbey Theatre 

Players 

Man in a Cocked Hat 

(88) C. May 60 

Kiiineth More. Betsy Drake 

STERLING WORLD DIST'RS 

The Half Pint (73) C. Oct 60 

Carlos Thiimpsoii, .\riadna Welter 

Code of Silence (. .) . . . Cr. . 

T.rrv He.ker, Elisa Lot! 

VALIANT 

©Sword and the Cross 

(87) © D . . Apr 60 

Gianna Maria Canale, Jorge 

Mistral. (E>iglish-dnbbed) 

Grisbi (85) My. Feb 60 

.le.in Galiin. Jeanne Moreau 

(Knglish-diiblied) 

Kiss For a Killer, A 

(105) My.. Feb 60 

Henri Viiial. Mylene Demongeot 

(Kngllsh-Jubbenirt) G.ihln, B. Bller 

©Sans Famine (100) 3-7-60 

((MI'O) . Ccn1. Bernard 

Street of Shame (85) 9-21-58 

I Harrison) .. Machlko Kyo 

NORWAY 

Nine Lives (90) 3-16-59 

(lieliochemont) . .Jack Flelstadt 

SWEDEN 

Dreams (86) 8-8-60 

IJ.inusi.E. Dahlbeck. H. Ander 

sson 

Lesson in Love, A (95) . . 4-25-60 

(laiiusl Dahlbeck 

Magician, The (102) 1-11-60 

i.lanns) . .Mav: von Sydovr, logrld 

Hiiilln, Blhi Andersson 

Wild Strawberries (90) 9-21-59 

(Janus) . .Vlctw Sjoetroro. Ingrld 

TTiiilln, Bibi Andersson 

U.S.S.R 

And Quiet Flows the 

Don (109) 6- 6-60 

IIAl F, I'.yslrlskaya. P niibnvv 

I QC o 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

(Reissues) 

4424 Trouble In-Laws (16) Feb 60 

4425 Blonds Atom Bomb (17) Apr 60 

44^6 Heebie Gce-Gees (16i/j) May 60 

4435 Rootin" Tootin" Tenderfoot 

(16) Mar 60 

(1960-61) 

5121 One Shivery Night 

(161 2) Sep 60 

5431 Waiting in the Lurch 

(I51 2) Oct 60 

5422 House Al-out It (16i'2) Nov 60 

5432 Radio Riot (16) Nov 60 

. 

. 

CANDID MICROPHONE 

(Reissues) 

4552 No. 5. Series 6 (10) . 60 

4553 No. 1, Scries 1 (11).. Feb 60 

4554 No. 2. Series 1 (I01/2) Mar 60 

4555 No. 3, Series 1 (11) 60 

(1960-61) 

5551 No. 1, Series 2 (9) 60 

55:2 No. 2. Series 2 (11) Nov 60 

COLOR CARTOONS—SPECIAL 

5501 Polygamus Polonius (9) Nov 60 

COLOR FAVORITES 

(Technicolor Reissues) 

4608 Rocky Road to Ruin 

(S) 

4609 Pete Hothead (7) ... 

4610 Lo. The Poor Buffalo 

(SI/2) 

4611 Unicorn in the Garden 

(7) 

4612 Mountain Ears (7) ... 

4613 Fudget's Budget (7). 

4614 Blackboard Re.iew (7) 

4615 Ballet Ood (71/,) 

(1960-61) 

. 

5601 How Now, McBoing 

Boing (7' '2) 

5602 Wacky Wigwams (8) 

5603S|.are That Child 

161 2) 

5604 Way of All Pests 

(7!,2) 

5605 Four Wheels. No 

Brakes (61/2) 

. Jan 60 

Feb 60 

Mar 60 

Mar 60 

Apr 60 

May 60 

Jun 60 

Jul 60 

Sec 60 

Sep 60 

Oct 60 

No/ 60 

Nov 60 

FILM NOVELTIES 

(Reissues) 

4853 Beyond the Frontier 

(10) Mar 60 

4854 Community Sings 

No. 6. Ser 13 (91/2) Jul 60 

(1960-61) 

5851 Canine Crimebusters 

(10) Oct 60 

LOOPY de LOOP 

(Color Cartoons) 

4704 Life With Loopy (6H Apr 60 

J705 Creepy Time Pal (..).. May 60 

4706 Snoopy Loopy . 

(ffl/2) .Jun 60 

1707 Do Good Wolf (61/j) . Jul 60 

(1960-61) 

5701 No Biz Like Shoe 

Biz (6'/2) Sep 60 

MR. MAGOO REISSUES 

(Technicolor) 

4755 Barefaced Flatfoot (7) Feb 60 

4756 Fuddy Duddy Buddy (7) Apr 60 

4757 The Grizzly Golfer (7) May £0 

4758 Sloppy Jalopy (7) Jul 60 

, 

, 

(1960-61) 

Sep 60 

5751 Dog Snatcher (7) . 

5752 When Maijoo Flew 

Cinemascope (7) Sep 60 

5753 Pink and Blue Blues 

(7) Nov 60 

SERIALS 

(IS Chapter-Reissues) 

SPECIAL COLOR FEATURETTES 

4441 Wonderful Gibraltar 

(18) Nov 59 

4442 Wonders of Ontario 

(IS) Apr 60 

4160 King of the Congo Jun 60 

^l?') Son of Geronimo Nov 60 

5701 No Biz Like Shoe 

STOOGE COMEDIES 

4405 Rip. Sew and Stitch 

(17) Feb 60 

4406 Bubble Trouble (16'/2) Apr 60 

4407 Goof on the Roof 

(I6I/2) May 60 

4408 Spooks (16) Jul 60 

(1960-61) 

5401 Income Tax Sappy 

(I6I/2) Sep 60 

5402 Pardon My Backfire 

16) Oct 60 

5403 Musty Musketeers 

(16) Nov 60 

THRILLS OF MUSIC 

(Reissues) 

4953 Les Elgart & Orch. 

(10) Feb 60 

4954 Ray McKinley & 

Orch. (9'/2) May 60 

(1960-61) 

59=1 Ray Anthony & His 

Orchestra dOi',) Oct 60 

a. z 

WORLD OF SPORTS 

4801 Wheeling Wizards (^Vj) Sen 59 

4E,02 (ce Marvels (9) Nov 59 

4803 Greatest Show on Water 

(10) Feb 60 

4804 Swinging Down the Lanes 

(10) Mar 60 

4815 tiattling Big Bass 

(10) Jun 60 

4806 Holiday for Champions 

(91/2) Aug 60 

M-G-M 

GOLD MEDAL REPRINTS 

1 


All 1.75-1 Ratio 

Tom and Jerrys 

W-161Just Ducky (7) Sep 59 

W-162 Two Liltle loilians (7) Sep 59 

W.163 Lile With Tom (8).. Sep 59 

W-164Puipy Tale (7) Sep 59 

W.165 Posse Cat (7) Sep 59 

W.166 Hie Up Pup (6) Sep 59 

W-167 Little School Mouse 

(7) Sep 59 

W-16S Baby Butch (8) Sep 59 

Droopys 

W-169 Three Little Pups (7) Sep 59 

W-170 Dragalong Droopy (8) Sep 59 

W.171 Billy Boy (6) Sep 59 

VM72 Homesteader 

Droocy (8) Sep 59 

Barney Bears 

W-173 Half Pint Palomino (7) Sep 59 

W-174 Impossible Possum (7) Sep 59 

W-175 Sleepy Time Spuirrel 

(7) Sep 59 

W-176 Bird Brained Dog (7) Sep 59 

PARAMOUNT 

CARTOON CHAMPIONS 


519-1 Better Bait Than 

Never (7) Sep 59 

S19-2Surf Bored (7) Sep 59 

S19-3 Huey's Ducky 

Daddy (7) Sep 59 

S19-4 Scapreme Court (7)., Sep 59 

S19-5 Crazy Town (7) Sec 59 

S19-6 Hair Today. Gone 

Tomorrow (7) Sep 59 

S19-7 Cage Frinht (7) Sep 59 

S19-8 Peg-a-Boo (7) Sep 59 

S19-9 Frightday the 13th 

(7) Sep 59 

519-10 True Boo (7) Sep 59 

S) 9-11 Northwest Mousie (7) Sep 59 

S19-12 Surf and Sound (7).. Sep 59 

1 

S19-13 Of Mice 4 Menace (7) Sep 59 

S-19-14 Ship-a-Hooey (7) . . Sep 59 

CASPER 

B)S-3 Not Ghoulty (7) Jun 59 

ei8-4 Caster's Birthday Party 

(6) Jul 60 

HERMAN AND CATNIP 

HlS-2 Felineous Assault 17). Feb 59 

HlS-3 Fun on Furlough (6).. Apr 59 

JEEPERS AND CREEPERS 

(Color) 

J19-1 The Boss Is Always 

Right (7) Jan 60 

J19-2 Trouble Date (6) Mar 60 

MODERN MADCAPS 

(Technicolor) 

MlS-2 Fit to Be Toyed (7) Feb 59 

M18-3 La Petite Parade iS) Mar 59 

M18-4 Srooking of Ghosts 

(7) ... Jun 59 

M19-1 Mike the Masquerader 

(6) Jan 60 

M19-2 Fiddle-Faddle (7) .. Feb 60 

M IS 3 From Dime to Dime 

(71 Mar 60 

M19-4 Ttigger Treal (7) Apr 60 

NOVELTOONS 

(Technicolor) 

P19-1 Be Mice to Cits (7). Feb 60 

BI9.3 Silly Science ( ) , May 60 

P19-4 Peck Your Own 

Home ( ) May 60 

POPEYE CHAMPIONS 

I 

I 


E19-2 Punch anil Judo (7).. Sep 59. 

E19-3 Poeeye's Panny (7)., Sep 59 

E19-4 Lunch With a Punch 

(7) Sep 59 

E19-6 Friend or Phony (7) Sep 59 

. 

20fh CENTURY-FOX 

MOVIETONE CINEMASCOPES 

(Color) 

7910 DEW Distant Early 

Warning (10) Nov 59 

7911 Frontier State (9) Dec 59 

7001 State 50 (10) Jan 60 

Feb 60 

7002 Navy Angels (8) . . 

7004 Assignment Japan (9) . Mar 60 

7005 Jibs and Spinnakers (8) Apr 60 

7006 Assignment Philippines 

(9) Jun 60 

TERRYTOON 2-0$ 

All Ratios— Color 

(Technicolor) 

5021 Thousand Smile Checkup 

(7) Jan 60 

5022 Aesop's Fable—The 

Tiner King (7) Mar 60 

5031 How lo Relax 

(7), reissue Feb 60 

5032 Helpless Hicpo 

(7), reissue Apr 60 

May 60 

5023 Mint Men (7) . . 

5033 Nonsense Newsreel 

(7). reissue Jun 60 

TERRYTOONS 

(Technicolor- Cinemascope) 

5910 Hashimoto-San (7) Oct 59 

5911 Outer Spice Visitor (7) Nov 59 

5912 The Leaky Faucet (7). Dee 59 

5001 Hide and Go Sidney 

(7) Jan 60 

5002 The Misunderstood Giant 

(7) Feb 60 

5003 Footle's Picnic (7) Mar 60 

5004 The Famous Ride (7). Apr 60 

5005 Tusk Tnsk (71 . 60 

5006 Hearts & Glowers (7). Jun 60 

TERRYTOON TOPPERS 


5031 How to Relaic (7) Feb 60 

5032 Helpless Hipco (7) Apr 60 

5033 Nonsense Newsreel (7) Jun 60 

TRAVELOGUES 

(2-Reel Specials) 

7971 ©Assignment South 

Pacific (18) (B Oct 59 

7972 ©Assignment New 

Zealand (16) i©.... Nov 59 

UNIVERSALÎNT'L 

, 

COLOR PARADE 

4071 The Irish in Me (9). .Nov 59 

4072 Honorable Myrtle (9) . . Dec 59 

4073 Fragrant Harbor (9) .. Jan 60 

4074 Hi Colorado (9) •© ..Mar60 

4075 Acieless Artistry (9) . . Apr 60 

4076 Golden Peninsula (9)... Jun 60 

4077 This Is Finland (9) 60 

2-REEL COLOR SPECIALS 

4001 The Boy Who Owned a 

Melerhant (19) Special 

4002 Majestic Island (18) -g Nov 5.5 

WALTER 

LANTZ CARTUNES 

(Technicolor) 

4011 Kiddie League (7) Nov 59 

4012 Mouse Trapped (7) Dec 59 

. . . 

4013 Billion-Dollar Boner 

(7) Jan 60 

40)4 Witty Kitty (7) Feb 60 

1015 Pistol Packin' Woodpecker 

(7) Mar 60 

4016 Heap Big Hepcat (7) Mar 60 

4017 Ballyhooney (7) Apr 60 

4018 How to Stuff a 

Woodpecker (7) May M 

4019 Bats in the Belfry (7) Jun 60 

4010 Woody's Ozark Lark (7) Jul 60 

WALTER LANTZ REISSUES 

(Color Cartunes) 

4031 Socco in Morocco (7) . No» 59 

4032 Alley to Bali (7) Dec 59 

4033 Under the Counterspy 

(7) Jan 60 

4034 Hot Rod Huckster (7). Feb 60 

4035 Real Gone Woody (7) .. Mar 60 

4036 Convict Concerto (7) . . .Apr 60 

BROS. 

WARNER 

BLUE RIBBON HIT PARADE 

. 

. 


8301 Room & Bird (7) .. Sep 60 

8302 Cracked Quack (7) 60 

8303 His Hare Raising 

Tale (7) Oct 60 

8304 Gift Wrapped (7) 60 

S'05 Lit'le Peau Pece (7) Dec 60 

S306 Tweet Tweet Tweety 

(7) Dec 60 

8337 Bunny Hugged (7) . . Jan 61 

BUGS BtlNNY SPECIALS 

(Technicolor) 

S721 From Hare to Heir (7) Sep 60 

8722 Lighter Than Hare (7) Dec 60 

MERRIE MELODIES 

LOONEY TUNES 

(Technicolor) 

8701 The Dixie Fryer (7) Sep 60 

8702 H oolong Casualty (7) Oct 60 

8703 Trio for Tat (7) Oct 60 

8704 Doggone People (7) Nov 60 

8705 High Note (7) Dec 60 

8706 Cannery Woe (7) ...Jan 61 

S707Zip 'n Snort (7) Jan 61 

WORLD-WIDE ADVENTURE 

SPECIALS 

(Color Reissues) 

(Two Reels) 

8001 Enchanted Islands 

( ) 

Oct 60 

(One Reel) 

8507 Riviera Days ( . . ) ^. N ov 60 

MISCELLANEOUS 

'"Donald in Mathmacic 

land (28) IBV) Ok 59 

-Eves in Outer Space 

(26) (BV) Dec59 

OGala Day at Disneyland 

(25) (BV) Mar 60 

. 

""Hov to Ha.e an Accident at 

'v.ork (7) . (BV) .M«r60 

Olslands ol the Sea (23) (BV) 

.Jaan (28) (BV) 

•Mvs'eties ol the Deep 

(24) .Feb60 

-Noahs Ark (20) (BV) Nov 59 

BOXOFFICE BookinGuide Nov. 1060

^ 

boxoff 

— 

I thought 

was 

hod 

bought 

— 

— 

XHIBITOR HAS HIS SAY 

"S. ABOUT PICTURES! 

'Guns of the Timberland' 

Is Underrated, He Says 

"Gun\ of the Timberland" iWB) is 

than the Review Digest ratings suggested. 

better 

A reol 

cfowd-plcoscr. Excellent colors. Not one single 

cntcrtoinment ingredient missing. Best Saturday 

in months. Everyone enjoyed it. Thanks, Werners. 

Aeodia Theotrc 

St. Leonord, N B. 

PAUL 

FOURNIER 

AMERICAN-INTERNATIONAL 

Angry Red Plonol, The :AIP)—Ceroid Mohr, Nora 

H^vdcn, Lc^ Tri^moyne- Only fatr, ond too much 

Totk, Thts .s obout the worst big-budg?t sciencefiction 

of th» year. I sure wos "angry red" when I 

sow It Thsre ore loo mony of these films on the 

morket. Ployed Thurs., Fri., Sot. Weother: Foir. 

Paul Fournier, Acodia Theotre, St. Leonard, N. B. 

Pop 2,150 

Sign of the Glodiator (AlP)—Anito Ekberg, Georges 

Morchoi, Chelo Alonso. This hos 'Scope and color, 

but wos just not enough for us. In one of the later 

issues of Boxoffice I saw running time of 104 minutes. 

We got 82 minutes of it here. This could hove 

been the reason for dissotisfoction.^Horold Bell, 

Cooticook, Que. Pop. 6,382. 

BUENA VISTA 

Bcmbi (BV), reissue— Animoted feoture. Played 

this, with a "cold-g midv/eek. Beautiful color. Ployed Sun 

Mon Weather: Foir ond Worm.—James Hardy' 

ShDOls Theotre, Shoals, Ird. Pop. 1,555. 

Girls Town (MGM)—Momie Von Doren, Mel Torme 

Paul Anka. I would coll this one a small town 

natural. If your customers go for a story obout a 

girls' prison, this is one that won't hurt you. Played 

Thurs. through Sot.—Harold Bell, Opero House 

Cooticook, Que. Pop. 6,382. 

Home From the Hill (MGM)—Robert Mitchum, 

Elean.-:r Porker, George Peppord, George Hamilton! 

Good title, good cost, gcod color. The story could 

hove been cleaned up. Did below overage Played 

Sun., Mon. Weother: Hot.—Mel Kruse, Pierce Theotre 

Pierce, Neb. Pod. 1 ,250. 

Lost Voyage, The (MGM)—Robert Stock, Dorothy 

Malone, George Sanders. Doubled with "Mo and Po 

Kettle ot Woikiki" to obove overoge business. You 

con't beat "Lost Voyoge" for suspense. It'll hove 

them on the edge of their scots. But then, ogam, 

vou can't boot "Mo ond Po" cither! Played Thurs., 

Fri , Sot. Weother: Good.—Joe Mochctto, Emerson 

Theotre, Brush, Colo. Pop. 4,000. 

Please Don't Eof the Doisics (MGM)—Dons Day 

Dovid Niven, Jams Poige, A good movie thot starts 

fast, then slows up. Did obove overage. This is one 

that's doing business today. Play it. Played Sun., 

Mon. Weother: Hot.—Mel Kruse, Pierce Theatre, 

Pierce, Neb. Pop. 1,250. 

Wreck of the Mory Oeore, The (MGM)—Gory 

Cooper, Charlton Heston, Michael Redgrave. Outstanding 

film entertoinment. A reol good one ond 

a mon's film the women will like! Heston and 

Cooper o nice teoming job. It moves oil the time. 

The suspense is greot and, of course, millions hove 

rood the book. A presold film for oil situations. 

Ployed Wed. through Sot. Weather: Fine.—Dove S. 

Klein, Astro Theotre, Kitwe/Nkona, Northern 

Rhodesia, Africa. Pop. 13,000. 

PARAMOUNT 

Chance Meeting (Para)—Hardy Kruger, Michelme 

Presle, Stanley Baker. When I this picture 

1 something the teenagers would go 

fcr, but I wrong. I guess the trailer scored the 

people off becouse we were here by ourselves. And 

was this one ever boring. Sometimes their literature 

misleods you. Didn't even make film rental. Played 

Fri. Weather: Hot.—Horold J. Smith, Wilson Thect.-e, 

Wilson, N. Y. Pop. 1,100. 

In the Wake of a Stranger (Pora)—Tony Wright, 

Sh.riey Eaton, Danny Green, Leave it in the con' 

Played Fri., Sot. Weother: Hot.—^Mel Kruse, Pierce 

Theatre, Pierce. Neb. Pop. 1,250. 

Visit to a Small Planet (Poro)—Jerry Lewis, Joan 

Elockman, Fred Clork. Best Lewis to date ond gove 

me biggest Sun-Tues. in my history here. Kids and 

odults both liked if. Play it tost, if you need o buck. 

It's suitoble for oil the family and we heard biggest 

loffs in oges.—Arlen W. Peohl, HiWoy Theotre, 

Sheridan, Ore, Pop, 2,000, 

20th 

CENTURY-FOX 

Blue Denim (20t-h-Fox)—Brandon De Wilde, Carol 

Lynley, Macdonald Carey. A real good drawer that 

did within 85 cents of "Shaggy Dog" for me. Terrific, 

in other words. Used a letter mailout with the 

Parent's Magazine write-up directed to parents. Must 

have helped, oi I really hod the families. Only one 

family of four walked out—kids were about 8 or 

10— 'must hove offended them. Had one 12-yearold 

boy ask why she had to go to a doctor!— Arlen 

M. Peahl, Hi Way Theatre, Sheridan, Ore. Pop. 

2,000. 

Dog of Flanders, A (20rh-Fox>—^Dovid Lodd, Donald 

Crisp, Theodore Bikel. Good family show, but 

where are the families.^ Lots of kids, but no mom 

ond pop. Played Fri., Sot. Weather: Nice.—Mel Kruse, 

Pierce Theatre, Pterce, Neb. Pop. 1,250. 

Flame Over India (20th-Fox)—Lauren Bacall, Kenneth 

More, Herbert Lorn. Did fair second-day business, 

first day very poor. First 30 minutes too droggy. 

but it pFcked up and the kids were on the edge of 

the seot the rest of the way. Put it in, then figure 

a scheme to sell it. They'll be pleased. Played Fn., 

S:it.—Arlen W. Peohl, HiWay Theatre, Sheridon, Ore, 

Pop. 2,000, 

Rally Round the Flag, Boys! {20th-Fox)— Paul 

Newman, Joanne Woodward, Joan Collins. This was 

very funny, but was stupid, also. Some liked it, 

some didn't. CinemoScope and color helped. It's 

worth a date if you haven't already played it. 

Charles E. Smith, LoMor Theatre, Arthur, III. Pop. 

2,000. 

Seven Thieves [20th-Fox)—Edward G. Robinson, 

Rod Steiger, Joan Collins. This foiled us completely 

ot the boxoffice. Another one for TV at the exhibitor's 

expense. Played Mon., Tues. Weather: Showers.—Carl 

P. Anderka, Rainbow Theatre, Costroville, 

Texas. Pop. 1,500. 

Story of Ruth, The (20th-Fox)—Elano Eden, Stuart 

Whitman, Peggy Wood. If your people like this 

tyoe of story, ploy it. It's very good. One hundred 

per cent better than all the sex that's being given 

us today. Played Sun., Mon. Weather: Very good. 

Mel Kruse, Pierce Theatre, Pierce, Neb. Pop. 1,250. 

Story on Page One, The (20th-Fox)—^Rita Hoyworth, 

Anthony Franc losa, Gig Young. Good entertaining 

courtroom drama that the critics panned very badly. 

It's not great show, but it will please those who 

come, and maybe you can make somethir>g out of 

'Girls Town a Surprise 

"Girls Town" (MGM) was o big boxoffice 

surprise. Outgrossed o lot of "A" pictures here. 

Sold right, so we are happy. Don't cater to this 

type movie, as a rule, but I like to eat. 

Roxy Theotre 

Woshburn, N. D. 

KEN 

CffRISTlANSON 

FOREIGN 

FEATURE 

LANGUAGE 

REVIEWS 

Hatikvah F ^ 

Leo Fuld 90 Minutes Rel. June '60 

The lirst color ieature to be made in Israel, 

this has some artistic merit and a strong appeal 

to Zionists and Israeli sympathizers but 

it has almost no value for regular moviegoers. 

Shoshana Damari, Israeli folksinger wfho has 

made concert and nightclub appearances in 

major cities, will be a draw with her enthusiastic 

devotees. Produced by Eli Habib and 

directed and written by Kuri Habib, the story 

tells of a group of refugees who flee persecution 

and oppression in Yemen in 1928. While 

the film has realism and a few arresting 

moments, much of the action is repetilous and 

slow-moving. And the color photography (uncredited) 

is coarse, grainy and hard on the 

eyes. Miss Damari, who plays an orphaned 

Jewish girl, sings several songs in her sultry 

voice and the background music by the Israel 

Philharmonic Orchestra has a haunting quality. 

Shai K. Ophir, also a well-known concert 

artist, is impressive as a bearded guide. The 

film can be exploited for special benefit performances 

for Israeli organizations. 

Shoshana Damari, Shai K. Ophir, Elan 

Obedia, Amos Arikha. Sadia Damari. 

this. People ore inclined to compare these courtroom 

dratnos with "Witness for the Prosecution"—and then 

the fun sets in! Played Wed, through Sot. Weather: 

Fine.—Dave 5. Klein, Astro Theotre, Kitwe/Nkono, 

Northern Rhodesio, Africo. Pop. 13,000. 

Woke Me When It's Over (20th-Fox)—Ernie Kovocs, 

Marge Moore, Dick Shown. Terms right, picture good, 

but loffs just didn't develop from my audience. 

Don't know what they wont, but this wosn't it. 

Business average, but that's terribly low right now. 

Anyone else having this trouble?— Arlen W. Peohl, 

HiWay Theatre, Sheridan, Ore. Pop. 2,000. 

Wild River (20th-Fox)—Montgomery Cliff, Lee 

Remick, Jo Von Fleet. This is on outstanding picture 

and a realistic story that is well hondled by the 

players, especially Remick and Van Fleet. A bit too 

slow at times. Ploy it and your patrons won't be 

disappointed.— Paul Fournier, Acodia Theatre, St. 

Leonard, N. B. Pop. 2,150. 

UNITED ARTISTS 

Odds Against Tomorrow (UA)—Harry Belofonte, 

Robert Ryan, Shelley Winters. No good. Leave it in 

the can. Played Thurs., Fri., Sot. Weather: Worm. 

Leo A. Bocker, Valley Theotre, Browns Valley, Minn. 

Pop. 1,117. 

On the Beach (UA)—Gregory Peck, Ava Gordner, 

Fred Astoire. My folks took the slogan "If you 

never see another motion picture in your life" to 

heart and started with this one. Business terrible. 

Terms outrageous. Picture disappointing, to me anyway, 

until the lost few reels. Played Sot., Sun. 

Weother: Good.—Arlen W. Peahl, HiWoy Theatre, 

Sheridon, Ore. Pop. 2,000. 

UNIVERSAL-INTERNATIONAL 

Operation Petticoat (U-l)—Cory Grant, Tony Curtts, 

Dina Merrill, Joan O'Brien. Very good. Plenty of 

laughs and that's what we need. Give this a good 

date, It's worthy of it. For once you won't hove to 

hide when they leave the theatre. Played Wed. 

through Sat.— Horold Bell, Opera House, Cooticook, 

Que. Pop. 6,382. 

WARNER BROS. 

Cosh McCall (WB)—James Garner, Natalie Wood, 

Dean Jogger. Pretty good show and patrons were 

satisfied. Did okay for weekend business. Played 

Sun , Mon., Tues. Weother: Good.—Mel Donner, 

Crrcle Theatre, Waynoka, Oklo. Pop. 2,018, 

Hanging Tree, The (WB)—Gory Cooper, Maria 

Schell, Karl Maiden. Too bad we can't get more of 

this colibre. Fine cost, story and color and biz above 

overage. We paid our top price and It was worth 

it. Played Fri., Sat., Sun.—Frank Sobin, Majestic 

Theatre, Eureka, Mont. Pop. 929. 

MISCELUNEOUS 

Mighty Joe Young (Reolort-RKO), reissue.—Terry 

Moore, Ben Johnson, Robert Armstrong. This 1949 

raleose is very entertaining. We doubled it with "This 

Rebel Breed" from WB for a very good gross. Played 

Thurs., Fri., Sat,—G. J. Thomas, Fayette Theatre, 

Fayetteville, W. Va. Pop. 2,000. (Editor's note: This 

picture hos been released to TV in some areas.) 

10 BOXOFFICE BookinGuide :: Nov. 7, 1960

Opinions on Current Productions 

" 

Jeature reviews 

Symbol O denotei color; © CinentoScopc; ly Vlstovlslon; ® Sup*ri«ope; (gi Noturamo; ® Regalseope; w Techniromo. For story synopsis on ooch picture, sec rovers* tid*. 

The Sundowners F 'ti T 

Warner Bros. (007) 133 Minutes ReL Dec. '60 

liy A Universally excellent performances, the sensitive and 

-d. /understanding direction ol Fred Zinnemonn, and a carefully 

constructed, heartwarming screenplay by Isobel Lennart, 

makes this uncomplicated photoplay about simple people an 

engrossing and, at times, (ascinating film that should record 

profits for every theatre into which it is booked. Initial patronage 

probably will be dependent upon the consideable 

individual and collective drawing power of the trio of stars, 

but the gratified reaction of early spectators should guarantee 

long first runs and successful subsequent engagements. 

While the story has one major issue which threads its way 

through the entire length, there is an abundance of incidental 

episodes—a forest fire, a sheep-shearing contest, horse races 

and others—that are so adroitly and interestingly woven 

into the yarn that the ticket-buyer will feel that any one of 

them justifies his purchase. Filmed in revealing Technicolor 

and mostly in Australia, the offering brings to the screen alluring 

glimpses of the fauna and great expanses of the 

down-under continent as well as its rough-and-ready, 

hearts-of-gold people and their hardships. With the exception 

of a few slightly suggestive sequences, the feature is distinguished 

for its wholesomeness and homespun humor. 

Requ 

The Shakedown 

A Ratio: 

1.85-1 

Univ.-Inl'l (6105) 91 Minutes Rel. 

Action 

Drama 

Tailor-made for the action fans, "The Shakedov/n i.s a 

swiftly paced, suspenseful British import with a cops-androbbers 

theme, and yet it avoids most of the cliches usually 

found in this type of melodrama. Terence Morgan, who has 

scored in many British pictures, is excellent as a ruthless 

blackmailer who uses a photographic and model studio to 

shake down his victims, while Hazel Court, playing a model, 

but really a policewoman in disguise, has charm and beauty. 

The lack of well-knovra name.j might be a handicap, but 

proper promotion could make this picture a bell-ringer and 

word-of-mouth should be a big help, too. Except for Miss 

Court and the police officers, the principal players are a 

rather unsavory lot, but they keep the pot boiling with action-packed 

episodes, one right after the other. Universal 

acquired the picture from Alliance Film Distributors, Ltd. It 

was directed with skill and an eye for suspense by John 

Lemont and was produced by Norman Williams. Convincing 

performers give excellent support to the stars. It is likely that 

American audiences will want to see more of Hazel Court. 

Deborah Kerr, Robert Mitchum, Peter Ustinov, Glyiiis 

Johns, Dina Merrill, Chips Rafferty, Michael Anderson jr. 

Legions of the Nile F '55°; 

'''% "'''^'" 

I 

| 

20lh-Fox (037) 91 Minutes Rel. Dec. 'SO 

A lavishly filmed costume spectacle laid in Egypt in the 

days ol Cleopatra, this Italian-made film produced by 

Virgilio De Blasi and Italo Zingarelli in CinemaScope and 

De Luxe Color has a full quota of stock ingredients to entertain 

the youngsters and action enthusiasts in neighborhood 

hou'es. Although the English dubbing is good, the 

colloquial dialog given the Roman warriors ("They're amazing, 

these Egyptians") is strictly of the comic book variety 

and will elicit snickers from most adult patrons. 20th-Fox, 

•ger. which bought this to protect its forthcoming "Cleopatra" 

'"'gj'^ blockbuster, can rest assured it won't take the edge off that 

Elizabeth Taylor starrer due late in 1961. Linda Cristal, 

Argentinian beauty currently featured in "The Alamo," is id 

the .''ole marquee name. She is alluring but rarely convincing '•' 

as the tempestuous queen. Two ruggedly handsome European 

stars, Georges Marchal and Ettore Manni, playing Mark 

Anthony and the warrior Curridius, respectively, will intrigue 

feminine patrons. As directed by Vittorio Cottatavi, 

who also did the screenplay with three other Italian writers, 

the plot actually centers about Curridius, who rides happily 

away in the fadeout after the death of both Cleopatra and 

Antony. 

Linda Cristal, Georges Marchal, Ettore Manni, Daniela 

Rossa, Conrado San Martin, Maria Mahor, Allred Mayo. 

^'fkst 

Terence Morgan, Hazel Court, Donald Plearance, Bill 

Owen, Robert BeattY- Harry Corbett, Gene Anderson. 

Heaven on Earth F 

Ratio; Documentary Drama 

185-1 O 

JB Film Enterprises 84 Minutes Rel. Oct. '60 

A superbly photographed tour of Rome ard the Vatican, 

this Dominick Franco and Fulvio Lucisano production will 

have a strong appeal to all Catholics and travel-minded 

patrons. To add interest for general moviegoers, a romantic 

sub-plot between a pretty American girl and a handsome 

young Italian has been introduced in the opening scenes but 

it does little more than take the picture out of the strictly 

documentary class. The picture has been entirely dubbed into 

English and has music by the Rome Symphony Orchestra 

and singing by the Sistine Chapel Choir and the St. John 

the Lateran Choir, exploitable angles which make it suitable 

for general showings. Barbara Florian and Gabriele 

'î"*' t^*^^ ^'^^ °f their slight acting chores capably even if 

rnin.- a few flashbacks to Roman history has them looking foolish 

attired in period costumes. Miss Florian's singing of "At 

Seventeen" also seems out-of-place amongst the sacred 

music but it may please the teenagers. Arnoldo Foa has one 

fine scene as an elderly Italian. Complete Vatican cooperation 

was obtained for rare or never-before photographed 

shots of the Holy City's arts and treasurers, breathtakingly 

beautiful in Eastman Color. Direction and screenplay by 

Robert Spafford. 

Barbara Florian, Gabriele Tinti, Arnoldo Foa, 

Fawcett. 

Charles 

The Secret of the Purple Reef 

F 

Ratio: 

2.55-1 

Drama 

Wild Rapture A 

", 

Ratio: 

85-1 

Documetary 

red' 

20th-Fox (047) 80 Minutes Rel. Oct. '60 

CinemaScope and DeLuxe Color have given stature to an 

otherwise program picture of the twin bill variety. Were it 

not for those two plus factors, the picture would not have 

much to offer, although it does have plenty of movement for 

the action fans. Another plus factor is the on-the-spot photography 

in Caribbean waters, offering some very fine 

scenery. The picture is somewhat slow in getting started 

because it is not clear what the mystery is all about. The 

true theme comes through as the story progresses. For action 

theatres, the picture is okay despite some illogical 

sequences and some hammy dialog here and there. Jeff 

Richards and Peter Folk are good starring material as the 

good guy and the bad guy, respectively, while the feminine 

interest, Margia Dean, is not given much opportunity to display 

histrionic abilities. Supporting cast and direction are 

good. The screenplay by Harold Yablonsky and Gene Gorman 

was based on a Saturday Evening Post serial. Gorman 

also produced, William N. Witney directed. Its comparatively 

short running time makes it ideal 'or dual programs. 

Ie£l 

Richards, Margia Dean, Peter Falk, Richard Chamberlain, 

Robert Earl and Terrence De Marney. 

sh) 

Exclusive Inl'I-Stcrtes Rights 68 Minutes 

Rel. Sept. '60 

This African-filmed documentary, painstakingly completed 

over some 14 months in the field by a group of young French 

scientists, on assignment from the French government and 

the Museum of Man, has added exploitation impact in view 

of the current headline-commanding news emanating from 

the Dark Continent. Basically a conscientious effort to film 

a lasting record of the tribes of Equatorial Africa and their 

particular pursuits of life, this moves briskly from one extreme 

of tribal protocol to another, in the process driving 

home forcefully the obvious fact that Africa is not one long 

country of unified peoples, but rather multi-faceted in concept, 

outlook and objective. Two Americans—writer Robert 

St. John and radio-TY commentator Ray Morgan—narrate the 

perilous adventures of the expedition as it follows the mighty 

Ogowe River to its headwaters, the while meeting pigmy 

tribes, huge, fierce warriors, antelope and lion hunters, and 

finally, a tribal battle deadly in intent, with a herd of giant 

gorillas. An attack by dwarf buffaloes, the stalking of a 

rogue lion, who has been terrorizing a village, and an elephant 

hunt (using musket against a herd leader) also are 

pro, captured on film. Jack Reiger produced lor Trinity Films and 

one' Jacque.s Dupont directed. 

Narrated by Robert St. John and Ray Morgan. 

The reviews on these pages moy be tiled tor future reference in ony of the foMowinq woys: (1) in any standard three-ring 

'""''.-'' '^' individually, by company, in any stondard 3x5 cord index file; or (3) in the BOXOFFICE PICTURE 

/-"n^^'e^"*!. 

GUIDE three-ring, pocket-size binder. The latter, including a year's supply of booking and doily business record sheets, 

moy be obtoined from Associated Publicotions, 825 Von Brunt Blvd., Kansas City 24, Mo., for SI. 00, postage poid. 

2476 BOXOFFICE BookinGuide Nov. 7. 1960 2475

. . Shrouded 

. . The 

, . A 

, , The 

, , 

' 

FEATURE REVIEWS Story Synopsis; Exploitips, Adiines for Newspaper and Program: 

! 

THE STORY: "The Shakedown" (U-I) 

Terence Morgan comes out ol prison determined to get 

back control ol the racket gang he once headed, but he 

finds that others have taken over, Morgan stakes a downand-out 

photographer, Donald Pleasance, to the establishment 

ol a model school, the latter not knowing that Morgan 

is using the school as a blackmail base where innocent 

camera tans get involved with women, not knowing they ore 

being secretly photographed. Among the students is Hazel 

Court for whom Morgan falls heavily. Actually, she is a 

member of the vice squad of Scotland Yard, planted there 

to get evidence. When a bank manager who had been 

caught in Morgan's v/eb comes to the studio to make a final 

blackmail payment, Miss Court watches and gets the final 

evidence. A former cellmate ol Morgan tips him oil that she 

really is a policewoman. Morgan is about to kill her when 

the police break in. Morgan is killed. There is a veiled hint 

that the girl had really lallen in love with him. 

EXPLOITIPS: 

Sell thi.'^ as a hard-hitting gangster film, stressing the last 

action. Because ol the theme, it is not likely that a model 

school could be lied in but it is possible with the right 

angle Interview police on local shakedown rackets. 

CATCHLINES: 

The Moj; Soul-Destroying Crime—Blackmail . 

. . You'll 

Be Shaken Up by "The Shakedown" ... A Business Man 

by Day, a Racketeer at Night. 

Pop 

he 

THE STORY: "The Sundowners" (WB) 

In Australia, a Sundowner is a homeless person who setlies 

wherever the setting sun finds him. Such is Robert 

Mitchum. His trade is sheep droving and, in pursuit thereof, ^ 

his small family—Deborah Kerr and adolescent son Michael 

,. Anderson jr.—are perpetual itinerants. During their travels 

they acquire as a permanent member ol their family Peter 

MGA Ustinov, an educated and once-aifluent Englishman who has 

fallen on poverty-stricken days. The wife and son think they 

wont to settle down on a small farm they want Mitchum to 

buy. He resists the idea, but through persuasion and guile 

they keep the entire family at work until enough money is 

accumulated for a down payment on the farm. Then the 

family bankroll is lost on a horse race and they again hit 

the road—happy and carefree. 

EXPLOITIPS: 

Dress usherettes and theatre personnel in costumes of the 

mid-'20 period—calico dresses, Aussie hats, etc. Hire a folksinger 

to stroll streets with guitar singing Australian folk 

songs, preferably Irom the film ("Botany Bay," "Lime Juice 

Tub," etc.), and carrying theatre credits. Deck lobby and 

theatre front with Australian posters and memorabilia 

garnered from travel agencies and museums. 

CATCHLINES: 

A Film of Tenderness and Roughness . Violent and 

Good Life of the Men and Women Who Follow the Sun , 

THE STORY: "Heaven on Earth" (IB Film) 

Arnoldo Foa, Italian widower confined to a wheelchair, 

receives a letter from a wartime friend, a former U. S, Army 

major, who is coming to visit Rome for the first time. Foa 

asks his young son, Gabriele Tinti, to show the major and his 

pretty daughter, Barbara Florian, the sights of Rome. Gabriele 

agrees reluctantly because he holds all Americans 

responsible for his mother's death in World War II. The two 

young people are attracted to each other, but Barbara realizes 

that Gabriele is troubled and she breaks down his 

reserve. Together, they see the glorious sights of Rome and 

Gabriele forgets his long-harbored resentment against Americans 

and reaches a T\evr understanding of life, 

THE STORY: "Legions of the Nile" (20th-Fox) 

In ancient Egypt, Mark Antony (Georges Marchal) is torn 

between his love for Cleopatra (Linda Cristal) and the impending 

war with the Roman Augustus Caesar. His loyal 

friend, Curridius (Ettore Manni) meets and falls in love with 

Cleopatra without realizing she is Egypt's queen. Meanwhile, 

Cleopatra goes to Caesar to beg him to spare Antony's 

lile. But, in the great battle of Africa, Antony's legions 

are defeated and he falls upon his sword and kills himself. 

Cleopatra then kills herself as Caesar arrives to take over 

Egypt. Carridius rides away with his faithful slave, Maria 

Mahor, who has long been in love with him. 

EXPLOITIPS: 

Secure the cooperation ol Catholic Church organizations 

lor groups to attend special performances. Travel bureaus 

also will give window displays lor posters of travel to Rome. 

sally 

ked 

fam 

EXPLOITIPS: 

Stress the action and spectacle to attract the youngsters. 

For the older patrons mention that Linda Cristal is currently 

featured opposite John Wayne in "The Alamo." 

CATCHLINES: 

CATCHLINES: 

Rome As Never Seen Before on Film . . . First Picture Made 

With the Special Permission of the Vatican . , . The Holy 

City and the Vatican As Well As All Landmarks of Heme, 

Never Before Shown 

The Thundering Adventure That Brought an Empire to Its 

Knees . Siren ol the Nile Who Conquered Kings and 

Slaves Alike . Stirring Tale of Cleopatra's Star-Crossed 

Love. 

THE STORY: 

'Wild Rapture" (Exclusive Int'l) 

The French government and the Museum of Man send a 

group of young French scientists into Equatorial Africa to 

record on film the daily existence ol the primitive Congo 

tribes. First seen are the Babingas, one of the nomadic jungle 

pigmy tribes. As the mission moves deeper into the interior, 

the people and their customs change incredibly. Viewers 

see the Sand Dance—warriors, standing on the same spot, 

digging themselves in deeper and deeper, an elephant hunt, 

a fertility dance, perlormed by a tribe noted lor its beauty, 

lion country—an overland, trading expedition during which 

one ol the crew is killed by a lion. In the spring, the mission 

accompanies the Bakale paddlers to their home villages. 

They, too. have a fertility dance, but a strange and terrifying 

one because this is gorilla country. The documentary is 

concerned with a battle involving huge gorillas in its concluding 

phases. 

EXPLOITIPS: 

Narration is by Robert St. John and Ray Morgan, both of 

whom should be recognized by the intelligentsia—St. John 

for his writings, Morgan for his radio-TV network voice. 

Library and school tieups are indicated on source matter. 

CATCHLINES: 

Its 

Congo! 

True—the 

. . . Seel 

Strange Life 

Death Battle 

and Violent 

With a Tribe 

Death in 

of Gorillasl 

the Wild 

(MG 

THE STORY: "The Secret of Purple Reef" (20th-Fox) 

When the mail and fishing boat, the Cloud, belonging to 

the lamily of Jeff Richards disappears vrithout a trace of 

wreckage, Richards and his brother, Richard Chamberlain, 

decide to investigate because their father and another 

brother were aboard. Their probing is blocked by Peter Folk, 

a ruthless cabaret owner, whose own cargo ship, the Dagger, 

crashed on a reef the same night. The investigation turns 

up the fact that Folk had ordered his engineer to wreck the 

Dagger lor the insurance and that the Cloud was sunk under 

the Dagger because the Cloud's crew saw the sabotage. 

Aware that Richards and his brother, along with Robert Earl, 

a handyman for their family, and Terrence De Marney, the 

engineer, are on Purple Reel and are in a position to expose 

him. Folk and his henchmen try to kill them in a desperate 

beach battle. But Folk and his men are killed and 

the mystery cleared up. 

EXPLOITIPS: 

Stress the beautiful scenery and color in the ads and put 

emphasis on the action. Picture lends itself to lobby exploitation, 

using bamboo motil and thatched huts. It's a good 

plug for tourist trade in the Caribbean, thereby oilering tieup 

possibilities with travel agencies. 

~ CATCHLINES: 

o A Thrill-Packed Story Filmed Entirely in 

I 

the Caribbean 

'A" 

. in Mystery—Guarded by Danger : . . The 

Lure of Adventure! The Call of Danger! 

BOXOFFICE BookinGuide Nov. 7, 1960

I 

^ insertions 

. . Come 

. . Free 

. . Bumper 

. . Comic 

,iXS: 15c per word, minimum $1.50. cash with copy. Four consecutive inaertions for price 

hree. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

EPRESENTATIVE WANTED. Exclusive 

itory available to sell advertising in 

junction with Theatre Outdoor Frame 

f/ice. Experience in advertising or 

:ially selling preferred but not 

intial. Liberal commission plan 

ires high earnings to qualified man 

r short training period. Car required. 

le or wire at once. ROMAR-VIDE 

VIPANY, Chetek, Wis. 

Im salesman from exchange centers to 

k feature picture and stars in person. 

le Boxoiiice, 9173. 

'leotre Manager: Must be experienced. 

first run Chicago suburban house. 

it have good references. Used only 

r interview with permission. Boxoffice, 

leotre Manager: In heavy industry 

n in Indiana near Chicago. Must be 

d exploiteer and promotion minded. 

le for appoinlment. Tell all first letter, 

office, 9172 

(mtedl Mature, thoroughly experienced, 

nanent theatre manager, capable of 

ating in rural areas. High moral stand- 

; and good personality. Exploitation 

promotion minded. Complete informaincluded. 

snapshot, references, salary 

lested, etc., in first letter. Boxoffice 

onager wanted for conventional de 

, 

first-run theatre in South. Must be 

?rienced all phoses, promotion minded. 

e age, experience, marital status, 

required. Apply Boxoffice 9175. 

sal- 

POSITIONS WANTED 

onager thoroughly experienced, availfirst 

of the year. Interested in pon 

as assistant to Circuit Exhibitor or 

3ral manager for small conventional, 

e-in operation. Boxoffice, 9162. 

onager: Experienced first run convenj1, 

drive-in. Wife, boxoffice, concesoptionoL 

Boxoffice, 9170. 

mager, all phases de luxe operation, 

run, also roadshow experience. Top 

ences. Boxoffice 9163. 

BUSINESS OPPORTUNITIES 

IgGER 

( 

Tender-Vender, 

popcorn PROnrS 

now re-designed 

with all 

to 

(i finer operations and results. Nothing 

ôrrode, rust or peel. Warms, tenderond 

dispenses crisp, hot, delicious 

:orn. Shipped assembled; easy to 

e; capacities right for any location, 

e for facts. TENDER-VENDER POP- 

IN SERVICE CO., Popcorn Building, 

iville, Tennessee. 

BOOKS 

epare for Summer and Fall: Prepare 

t with "The Master Guide to Theatre 

itenance." Twenty-three chapters on 

shment sales, exploitation, projection, 

d, sanitation and every other aspect 

orofitable operation. All based on 

tical theatre experience. Only $5.00, 

test bargain in show business. Send 

your copy NOW. Cash with order, 

,-Oiys. BOXOFFICE Book Dept., 825 

Brunt Boulevard, Kansas City 24, Mo. 

- 

(UY! SELL! TRADE! 

ND HELP OR POSITION 

Through 

I 

BOXOFFICE 

Classified Advertising 

greatest Coverage in the 

Field at Lowest Cost 

Per Reatder 

for the price of 3 

(OFFICE 

November 7, 1960 

GENERAL EQUIPMENT—USED 

and Get 

It! Brand new. Simplex XL boolh, $3,100: 

XL heads; XL soundheads; XL de luxe 

magazine; LL-3 pedestals; Peerless magnorcs; 

XL amplifier. Equipment was installed 

in a hospital, run 20 minutes and 

never used again. Broadwalk Films, 191/2 

N. Iowa Avenue, Atlantic City, N. J., 

Phone 4-1962. 

O.K. We Give Up . 

For Sale: Magnetic sourrd equipment, including 

2 Westrex R9 Stereophonic soundheads, 

1 5-15 Altec Lansing amplifier, 

complete with optical amplification, 2 

Altec back stage speakers and 6 Altec 

Surround speakers. Boxoffice, 9164. 

Two Metro carbon arc spotlights, complete 

with 125 amperes. Ashcraft rectifiers. 

Excellent condition. One set, $850. Both 

sets, $1,500. Dan R. Alber, 210 Glen Arbor 

Road, Kansas City, Mo. Telephone Willow 

2-0631. 

BIGGER. BETTER BARGAINS: Super, E7, 

Simplex mechanisms, $195; Regular Simplex 

mechanisms, $99 5'0; SA RCA 35mm 

Arc Sound Projectors with pedestals, $195; 

Filmoarc 16mm sound projectors further 

reduced, $975; Hi-Intensity arcs w/rectifiers, 

Brenken, Simplex, Strong, Forest, 

$195. S.O.S., 602 W. 52nd Street, New 

York 19. 

No Junk Herel RCA MI-9030 soundheads, 

brand new. $595 pair; Hilux anamorphics, 

$195 pair; Hertner 70/140 generator complete, 

reconditioned, $450; Simplex portable 

projectors. Mazda lamphouses, complete, 

rebuilt, only $875. Tell us your requiremerits. 

Star Cinema Supply, 621 

West 55fh Street, New York 19. 

GENERAL EQUIPMENT—NEW 

MARQUEE LETTERS, WEATHERPROOF. 

WEARPROOF MASONITE. Black or Red, 

ill all signs- 4", 40c; 8", 60c; 10", 75c; 

12", $1.00; 14", $1.50; 16", $1.75; 17", 

$2.00; 24", $3.00 (10% discount 100 letters 

or over $60. list). S.O.S., 602 W. 

52nd Street, New York 19. 

DRIVE-IN THEATRE EQUIPMENT 

ANTI-THEFT SPEAKER CABLE PRICE 

REDUCEDl Protect your speakers and 

heaters now for less than 75c per uniti 

Complete satisfaction reported by leading 

chains and exhibitors. For full details 

write: Speaker Security Co., Dept. 58, 

Willow Avenue at 17th St., Hoboken, N. J. 

New 4" replacement speakers, just 99c 

each. F.O.B., limited supply. Cheaper 

than repairs. Minimum order 50. 200 or 

more, freight paid. No C.O.D. or accounts. 

Sample, $1.50. Melro, Cramer 

Rood, Poughkeepsie. N. Y. 

Drive-In Theatre TicketsI 100,000 r'x2" 

special printed roll tickets, ^4.95. Send 

for samples of our special printed stub 

rod tickets for drive-ins. Safe, distinctive, 

private, easy to check. Kansas City Ticket 

Co., Dept. 10, 109 W. 18th St. (Filmrow), 

Kansas City 8, Mo. 

EQUIPMENT WANTED 

Wanted: Used booth equipment, we dismantle. 

Frank Rogers, 1122 Winton, Avenue, 

Speedway, Indiana. 

Wanted: We want to buy used Frigid 

Temp Beverage Bar that was made by 

Automatic Beverage Venders, Inc., Mt. 

Healthy 31, Cincinnati, Ohio, who is now 

out of business. We need this fountain 

for spare parts. If you have such a fountain, 

no matter what condition it is in, 

please contact Boxoffice, 9168. 

Wanted: Used theatre booth equipment. 

We dismantle. Leon Jarodsky, Lincoln 

Theatre, Paris, Illinois. 

TICKET MACHINES 

WANTED AUTOMATICKET Models. 

Supply 

serial numbers. Ticket Register Industries, 

1223 South Wabash Ave., Chicaoo 

5, III. 

FILMS 

FOR SALE 

16mm sound films for sale, features, 

shorts. Low prices. Free catalog. Films, 

4331 Sheridan Avenue, Miami Beach, 

Florida. 

TPIEATRES FOR SALE 

West Coast theatres lor sale. Write for 

list. Theatre Exchange Company, 260 

Kearny Street, San Francisco 8, California. 

Sierra Theatre. ChowchiUa, exact center 

of California. No smog, snow, floods, 

earthquakes or tornados. Ideal family operation. 

Require $10,000 down. Write. 

Buy this 400-seat theatre, building and 

equipment. Near Denver, Colorado. $2,000 

down, your terms. R. L. Stanger, 4560 

W. Evans, Denver, Colorado. 

Steel and concrete theatre. Mission, 

B. C. 50'xl20', 500-seater for sale cheap. 

"LaSoUe," 945 GronviUes, Vancouver, 

B. C. 

Southeast Kansas, 375 seats, 'Scope, 

Simplex projection and sound. Other business 

interests. Building and equipment 

reasonable. Boxoffice, 9169. 

For Sale or Trade: Small drive-in theatre 

on Michigan-Ohio state line. Good 

condition. Jenkins Enterprises, Box 57, 

Adrian, Michigan. 

For Sale: Beautiful 400-car drive-in theatre. 

Southeastern Ohio. Priced for sale 

with terms. Boxoffice 9177. 

Theatre ior sale in Wisconsin, county 

seat town of 4,500, excellent trading area. 

Will sell equipment and transfer lease. 

For information, contact: Harry Melcher 

Enterprises, 417 W. Highland Avenue, Milwaukee 

3, Wisconsin. BR 1-0100. 

THEATRES FOR SALE OR LEASE 

Virginia Drive-In Theotre, sole or lease 

option. Write Hardin, 2730 Richmond 

Highway, Alexandria, Virginia. 

THEATRES WANTED 

Buy or lease. Theatre Management, buying 

and selling theatres. Southeast, especially 

Florida, Georgia, South Carolina, 

North Carolina and Alabama. Send average 

gross ttrst letter, theatre gross $700 

per week minimum. Theatre Management, 

Boxoffice, 9165. 

Indoor, Northeast, under 50,000. Experienced 

and imaginative manager wishes 

to lease. Boxoffice 9176. 

STAGE SHOWS 

Guaranteed top boxoffice grosses! Horror 

Mystery Stage Shows equipped with 

portable stages, lights, PA system, etc. 

Coast-to-coast units for drive-ins and indoor 

theatres from largest producer in 

the world. Kara-Kum Attractions, c/o Box 

949, Hollywood 28, California. Hollywood 

4-1222 

POPCORN MACHINES 

Popcorn machines, all makes. Complete 

new popping units, $185.00 ex. Replacement 

kettles, all machines. 120 So. Hoisted, 

Chicago, 111. 

Bigger popcorn profits with all-new 

TENDER-VENDER. Your theatre popcorn 

machine will serve twenty-five locations 

profitably. The TENDER-VENDER warms, 

tenderizes and dispenses crisp hot delicious 

popcorn. Only $59.50. TENDER- 

VENDEiR Popcorn Service Company, 3005 

Felicia Avenue, Nashville, Tenn. 

SOUND MAINTENANCE BOOK 

YOU CAN DO YOUR OWN SERVICING 

Trout's Simplified Servicing data 

manual contains instructions you need. 

Trouble-shooting charts, many basic 

schematics, resistances, voltages, tips on 

iraportcmt adjustments, etc. Many helpful 

projection instructions. Data on 16, 35 

and 70mm projection. Additional service 

sheets for one year. In a nice binder, 

postage paid, only $5.75. Cash with order 

no COD's. Order today, supply 

limited. Wesley Trout, Engineer, Box 575, 

Enid, Oklahoma. 

CLfflRIOGHOOSf 

THEATRE 

SEATING 

Good used late model chairs available. 

lebuill chairs. Chairs rebuilt in your theatre 

by our factory trained men, gel our 

low prices. Parts for all makes ol chairs. 

Sewed covers made to your size, also 

leatherette 25"x2S ", 55c ea ; 27"x27", 65c 

ea. Chicago Used Chair Mart, 829 South 

Stale Street, Chicago. Phone WE 9-4519. 

Repairing and reupholstenng in your 

theatre. Fensin Seating, Chicago 22. 

New spring seats for all chairs. Fensin 

Seating, Chicago 22. 

Patch O-Seat Cement, permoslone anchor 

cement, chair parts. Fensin Seating, 

Chicago 22. 

Seat coverings, sewed combinations, all 

styles. Fensin Seating, Chicago 22. 

Upholstery Leatherette, fabrics, all types, 

send sample. Fensin Seating, Chicago 22. 

4182 International - Bodilorm automatic 

lift, Heywood-Wokefield, plywood chairs. 

Lone Star Seating, Box 1734, Dallas, Tex. 

BUSINESS STIMULATORS 

Bingo, more action! $4.50M cards. Other 

gomes available, on, off screen. Novelty 

Games Co., 106 Rogers Ave., Brooklyn, 

N. Y. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Calif. 

Bingo Cards. Die cut 1, 75-500 combinations 

1, lCO-200 combinations. Con be 

used for KENO, $4.50 per M. Premium 

Products, 346 West 44th St., New York 

36, N. Y. 

Surprise bags books . . . 

Novelties 

. 

catalog. Hecht Mfg., 

184 W. 

. 

Merrick Road, Merrick, N. Y. 

Placards . 

Strips. Colorpress. 

3613 Vaughn Blvd., Ft. Worth, Texas. 

Midget Bibles. $50/thousand. Ixl'/z", 

224 pages. Samples, prices lOc. Johnson- 

Smith, D-951, Detroit 7. 

Handy Subscription 

BOXOmCE: 

Order Form 

825 Van Brunt Blvd., 

Kansas City 24. Mo. 

Please enter my subscription to 

BOXOFFICE, 52 issues per year 

(13 of which contain The MODERN 

THEATRE Section). 

n S3.00 FOR 1 YEAR 

n S5.00 FOR 2 YEARS 

n $7.00 FOR 3 YEARS 

THEATRE 

STREET 

TOWN 

NAME 

POSITION 

n Remittance Enclosed 

D Send Invoice 

STATE 

29

! 

THIS 

M$M 

I 

S-A-F-E 

Staggering Electric Bills 

Heating Elements to Replace 

NO 

Fans to Replace 

Moving Parts or Costly Wiring 

Expensive Maintenance 

Blankets Necessary for Patrons 

climate - 2600 BTU's of radiant heat - safe - economical 

DRIVE-IN 

IN-CAR HEATER 

FLAMELESS 

UNDERWRITERS LABORATORY TESTED 

THE HEATER THAT REALLY HEATS 

BERNZ-0-MATIC is the only heater used in cold Canadian 

IF YOU WANT TO REALLY GIVE YOUR PATRONS 

HOT, RADIANT HEAT 

and not lukewarm air 

BUY BERNZ-0-MATIC FLAMELESS IN-CAR 

HEATERS 

3 Years to Pay— Use Ouf Pay As You Use Easy Terms Plan! 

-IMMEDIATE DELIVERY -NOW YOU CAN OFFER REAL HEAT TO YOUR PATRONS 

AND STAY OPEN ALL WINTER 

STANFORD INDUSTRIES, IN 

6400 WEST 95»h STRE ET GArdcn 4-3070 OAK LAWN. ILLINOIS

Boxoffice-November.07.1960

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