Boxoffice-July.16.1962

JULY 16, 1962 

r ~ 

Kevin Corcoran and his "parents," Fred MacMurroy and Jane Wyman, as they 

board the ship for Europe in "Bon Voyage," Walt Disney family comedy which was 

voted the June Blue Ribbon Aword by National Screen Council members. The 

Buena Vista release is now playing in theatres to capacity audiences . . . 

Page 25. 

Showmanship Campaign 

"Tarzan Goes 

id Ckm postoge paid ot Komoi XS^', Mo. 

•ned weoKly ot 825 Von Brunt Blvd., Kon- 

^"^j. J^- SubKTipfioo rotes: Sectiorxil 

«. $3.00 per yeor; Notiofwl Edition, $7.50. 

VTIONAL EXECUTIVE EDITION 

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* /ImiLilaarL. .^ ^ntRTmnHnniiL * * ^^^-r'rrrri. ^ ^ntEnnatLan.-.' 

mtM i/il 

WHEN CIVILIZATION 

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1 1 nil V 

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2 P.M. promptly— 

NEW YORK CITY WASHINGTON, d.c. BOSTON 

Wednesday, July 25 

444 W. 56 St. 

TORONTO 

Tuesday, July 31 

no Bond St. 

DALLAS 

Monday, August 6 

1400 St. Louis St. 

Thursday, July 26 

415 3rd St., N.W. 

DETROIT 

Wednesday, August 1 

2211 Cass Ave. 

DENVER 

Tuesday, August 7 

2101 Champa St. 

Friday, July 27 

115 Broadway 

ST. LOUIS 

Thursday, August 2 

3330 Olive St. 

SAN FRANCISCO 

Wednesday, August 8 

245 Hyde St. 

CHICAGO 

Monday, July 30 

1260 So. Wabash 

NEW ORLE^ 

Friday, August 3 

200 S. Liberty St, 

SEATTLE 

Thursday, August £ 

2421 Second Ave.

chanc?/ 

v>'^V- 

\ ANGELES 

ay, August 13 

1 W. Pico Blvd.

LETTERS (Letters 

Hard Tickets for Small Towns 

Small town exhibitors are avoiding a 

potential boon to their business by ignoring 

hard-ticket attraction possibilities. 

Every theatre needs something special 

and unusvial, periodically, to renew public 

interest. Many theatres do this through 

special "spook shows," "sneak previews" 

and the like. While each of these special 

attractions is of definite value, none can 

compare with the "hard-ticket" engagement. 

First of all. the HT engagement will be 

more than a one -performance stab, and 

the promotion potential is endless, both for 

the film and the theatre. 

In larger cities, one of the major factors 

in the success of HT engagements is the 

prestige or status value for the customers 

. . . I've never seen a house dress or levis at 

a performance of Cinerama. Don't discount 

YOUR patron's desire to have the 

same satisfaction. 

"My fanners wouldn't go for that," says 

one small town operator. Don't kid yourself 

! If you have the proper attraction they 

will. "Ben-Hur," "The Bridge on the River 

Kwai," " King of Kings" and "El Cid" will 

appeal to all audiences. "West Side Story," 

"Gigi" or "Can-Can" probably would not 

fare so well in the farm community even at 

regular prices. 

Which leads to pricing. Even if you 

charge just an extra 25(' (to cover printing 

of tickets and other miscellaneous expenses' 

you've got something different. 

Make something special out of these engagements. 

Get those local tongues wagging 

for you. Don't ignore the hard-ticket 

attraction possibilities. 

2614 Madison St., 

Hollywood, Pla. 

JAMES A. 

MANUEL 

Backs 'Jack' and Gets the Jack 

I have been in the industry for approximately 

30 years and this will be my first 

time to write a trade publication praising 

the merits of a motion picture. 

We were so pleased with the results of 

our engagement of "Jack the Giant Killer" 

in our Downtown Theatre in Mobile and 

our Florida Theatre in Pensacola that I 

would like to pass the word on to other 

exhibitors. There are so few real fine 

family type pictures being produced that 

we would like to do everything possible to 

encourage more pictures of this type. 

It is my understanding that very few exhibitors 

were impressed with "Giant Killer" 

when it was first announced. This was not 

the case with the writer and with our manager 

in the Downtown, Joe D. Lyons, and 

our manager at the Florida in Pensacola, 

Francis Boucher. Even though we had not 

seen the picture prior to opening day, we 

were all very impressed with the pressbook 

layout aiid, in fact, everything about the 

production. We got behind it. gave it a 

good TV campaign and used newspaper ads 

of the type showing Jack being carried 

through the air by the flying harpie. We 

used a few judiciously placed window cards, 

three-sheet cutouts, well in advance of our 

playdates and, naturally, we ran the fine 

must be signed. Names withheld on request) 

teaser and production trailers well in advance, 

making sure that these trailers were 

exhibited at our Wednesday morning kiddy 

shows in both situations. In short, we 

thought the picture had merit and got behind 

it and the results were exceptionally 

fine. Incidentally, the effects and color 

photography were superb. 

The customers loved the picture and, believe 

it or not, on our Sunday opening, June 

24, in the Florida Theatre, we had two 

more adults than children and, in the 

Downtown, we only had 41 more children 

than adults. Of course, a lot of these adult 

admissions were children 12 through 15 or 

16; however, many of them were people 

from the ages of 21 and up, including parents 

and grandparents. The word of 

mouth of both the children and adults was 

exceptionally fine. 

It is our sincere hope that exhibitors 

everywhere will get behind this excellent 

picture and, thereby, encourage Edward 

Small and other producers to make more 

family type pictures. 

General Manager, 

Giddens & Rester Theatres, 

Mobile, Ala. 

Says Showmanship Is 

W. E. LIMMROTH 

Missing 

Last summer my career of over 22 years 

as a theatre manager came to an end 

with a closed theatre. So many yeai-s of 

somebody's indifference had put an end to 

my career and a theatre that cost more 

than a quarter of a million dollars. I 

haven't been in a theatre since, but I still 

like to read Boxoffice. It is a crying 

shame that the producers don't buy enough 

ads on their big pictures for a manager to 

know what he is selling. I always depended 

on Boxoffice to tell me what was big and 

good and sensational and then I could pass 

it along to the public. Now, the public 

knows just about as little about what is 

going on as those who are selling the picture 

at the local level. 

For at least 20 years, Boxoffice has been 

my favorite magazine. During the last 

few years, it was the only one I thought 

worth reading. It is my opinion that Ben 

Shlyen has done more for the industi-y than 

anyone I can think of. It was nice to always 

be able to find, week in and week out, 

year in and year out, someone who has always 

believed in what people of the theatre 

were trying to do. 

Now, I am in a new field for me. What 

I would like to see. though, is an advertising 

campaign that w'ould lure me back 

into a theatre to sit down and see a picture. 

If you could convince the powers that 

be that people really need to be sold—and 

I would say the first people should be the 

theatre people—then I imagine I would 

miss the theatre business. Showmanship is 

what I miss. How about you? 

In spite of dire predictions and lack of 

faith by those who need faith most, I 

would say that the theatre is probably here 

to stay and .sometimes about the only thing 

that makes me think so is that man on the 

editorial page in Boxoffice. 

Shelbyville, Ind. 

DON KENNEDY 

Wants More Color, Better Titles 

There are many reasons for our present 

slump in business—why people are not 

movie-minded any more. One big reason, 

of course, with few exceptions, is the 

mediocre product released this year. 

Crazy releases murder business ! Pictures 

with similar themes or topics are being released 

at the same time so that theatres 

have to play three or foui- sex pictures one 

after another and follow with four or five 

horror films in a row. 

Where are the colored pictures? People 

are asking for pictures in color but. of the 

last 16 pictures we presented, only five were 

in color and 11 in black and white. They 

can always see black and white movies at 

home. 

Who thinks up those terrible titles? 

Now, 

my pet peeve is bad titles! When will 

Hollywood learn that most of the fancy 

"book titles" do not appeal to the moviegoing 

masses. Instead, they keep them 

from seeing and enjoying many, many 

good, worthwhile productions. 

Times have changed. Years ago when 

studios had the "star system," people used 

to flock in to see any picture their favorite 

star appeared in, regardless of the title 

of the picture. Today, nine times out of 

ten the title is more important than the 

cast in selecting the movies they want to 

see: because it gives them a hint of the 

story—or at least they hope so. 

What good is a picture that has a great 

story, an excellent cast and filmed in 

beautiful color when they give it a title 

like "The Dying Swan"? 

Millions of dollars are lost every year 

by producers and exhibitors alike because 

of those stupid, meaningless titles. 

My suggestion is for all producers to hire 

the best men available, specialists in this 

field, no matter what the cost, to give their 

releases titles which will bring in the 

people. 

This will not solve all of our- problems, 

but it would certainly help a lot! 

Manager, 

Stillwell Theatre, 

Bedford. Ohio 

LOXnS SWEE 

Salute Wins Younq Friends 

Our most sincere thanks to you for the 

generous and enthusiastic review of our 

"June Jubilee Salute to Young America." 

We are happy to report that the campaign 

seems to be clicking in all situations. 

Theatres everywhere experience trouble 

with the rowdy element and you can hardly 

blame managers for being prejudiced 

against them, but it is unfair and bad business 

practice, in my opinion, to condemn an 

entire segment of the population because 

of trouble with a minority of them. Psychologists 

tell us that tix)ublesome teenagers 

raise cain to atti-act attention to themselves. 

By attracting favorable attention 

to the good qualities of the younger generation, 

perhaps we satisfy the need for 

the spotlight and win young friends for 

our theati-es in the process. 

Frontier Theatres, Inc., 

Dallas, Texas 

L. E. FORESTER 

BOXOFFICE July 16. 1962

I 

, 

Cooper 

THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief and Publisher 

DONALD M. MERSEREAU, Associate 

Publisher & General Morragei 

JESSE SHLYEN Managing Editor 

HUGH FRAZE Field Editor 

^L 5TEEN Eastern Editor 

;HRIS DUTRA western Editor 

;. L. THATCHER. .Equipment Editor 

\AORRIS SCHLOZMAN Business Mgr. 

Publication Offices: 825 Van Brant Blvd. 

Kans;is City 24, Mo. Jesse Shiyen, Maniglng 

Editor: Morris Scliiozman. Business 

Manager: Hugh Fraze, lîeld Etiitor: 1. L. 

rlialcher. Editor The Modern Theatre 

3ecli(Ui. Telephone CHestnut 1-7777. 

Editorial Offices: 1270 Skth ;\ve.. nockefeller 

Center. New York 20, N. Y. Donald 

U. Mersercati, Associate Publisher k 

General Manager: ;\1 Steen, Eastern Edior. 

Telephone COIumlius 5-6370. 

Central Offices: Editorial—920 N. Jlichigan 

.\\e., Cliicat;o 11, III., Frances B. 

Clow, Telephone SL'perlor 7-3972. .Advertising—5809 

North Lincoln, Ixiuls Didier 

uid .lack Broderick, Telephone LOngbeach 

1-52S1. 

Western Offices: Editorial and Film Advertising—6:St;2 

Hollywood Blvd., Hollywood 

J8, Calif-. Cllris Dutra, manager. Telephone 

il(>ll>-\vood 5-1186. Equipment ajid 

Non-Film Advertisiiig—New York Life 

Bldg.. 2S01 West Sixth St., Los Angeles 

H, Calif. Bob Wettsteiji, mjuiager. Tele- 

>honi' DCnkirk S-22S6. 

London Office: Anthony Gruner, 1 Woodjerry 

Way. Finchley. No. 12. Telephone 

tUllsidc 6733. 

Tlie MflUEIlN TllEATllE Section Is In- 

:hided in the first issue of each month. 

Atlanta: Jean Mullls, I'. 0. Box 1695. 

Albany: J. S. Conners. 140 State St. 

Baltimore: George Browning, 119 E. 

25th St. 

Soston: Guy I,ivlngston, 80 Boylston, 

Boston. Mass. 

:niarlotte; Blanche Carr, 301 S. Church. 

Cincinnati: Frances Hanford, UNlverslty 

1-7180. 

Cleveland: W. Waid Marsh, Plain Dealer. 

Columbus; Fred Oestreicher, 52% W. 

North Broadvûv. 

Dall.is: Mable Guinan, 5927 Winton. 

ilenver: Bruce Marshall, 2881 S. Cherry 

Way. 

Oes Moines: Pat Cooney, 2727 49th St. 

Oetroit: H. F. lieves. 906 Fox Theatre 

Bldg., woodward 2-1144. 

flartford: Allen M. Wldem, Cll. 9-8211. 

Indlanapolis: Norma Geraghty, 436 N 

Illinois 

St. 

lacksonville: Robert Cornwall. 1199 Edgewood 

Ave. 

Memphis: Null Adams, 707 Spring St. 

Miami: Martha Lummus. 022 N.E. 98 St. 

Wlluaukee: Wni. Nichol, 2251 S. Laylon. 

illnneapolis: [ton Lyons, 72 Glenwood. 

'Jew Orleans: Mrs. Jack Auslet. 2268% 

SI. Claude Ave. 

tklahoma City: Sam Brunk. 3416 N 

Virginia. 

pm.aha: Irving Baker, 5108 Izard St. 

I'htladelphia: Al Ziirawski, The Bulletin 

'Ittsburgh: I!. F. Klingensmlth, 516 Jeanetlc. 

Wilkinsburg, Cilurchill 1-2809. 

'ortland. Ore.: Arnold Marks. Journal 

"rovidence: Guy Langley, 3S8 Sayles St 

3t. Louis: Joe & Joan Pollack, 7335 

Shaftsbury. University City, PA 5-7181 

3alt Lake City: II. Pearson. Desetet News. 

5an Francisco: Dolores Barusch, 25 Taylor 

St., ORdway 3-4813: Advertising 

Jerry Nowell, 417 Market St., YUkon 

2-9537. 

In Canada 

Montreal: Room 314, 625 Belmont St., 

Jules Larochelle. 

it. John: 43 Waterloo, Sam Babb. 

'oroirto: 2675 Bayvlew Ave., Willowdale, 

Ont. W. Gladish. 

Vancouver: 411 Lyric Theatre Bldg. 751 

Granville St., Jack Droy. 

Vlnnipeg: Tbe Tribune, Jim Peters. 

Member Audit Bureau of Circulations 

iecond Cla.ss postage paid at Kansas City, 

to. Sectional Edition, J3,00 per year. 

National Edition, $7.50. 

I 

U L Y 

^1. 81 

1 6, 19 6 2 

No. 13 

CORRECTING WRONG IMPRESSIONS 

RECENTLY. George Gaughan, of the 

Foundation Theatres, Lincohi, 

Neb., brought to our attention the newspaper 

comic strip called "Lolly." which appeared in 

Sunday funny papers, telling this story: 

Lolly suggests to her grandma that they take the 

little boy named Pepper to a movie. Granny looks in 

the paper to see what's playing, while Pepper gleefully 

exclaims, "Yippee! I'm going to a movie!" Granny 

reads off a couple of titles (fictitious, of course) after 

each of which she says. "We can't take him to see 

that . . . "That's recommended for adults only" . . . 

"Here's another one for adults only" . . . "The picture 

at the Bijou is for adults only" . . . "and that one is 

for adults only" . . "And so is this one . . 

." Pepper's 

dejected reaction is, "I have to wait 17 years before 

I can go to a movie!" 

Mr. Gaug-han made the observation: 

"An exhibitor's 

first thought might be that the cartoon 

is very unfair on the part of the newspaper and 

the syndicate, which apparently is the Chicago 

Tribune, also the author of the cartoon. Then, 

when he looks at his own ads running in the 

Lincoln and Omaha papers and finds that he 

has two pictures running which say, 'Adult Admission 

Only.' he can't argue too much with 

the truth of the cartoon. I am wondering when 

the distributors will see the light of day in this 

regard or whether or not we do have an entire 

generation of children who are going to have to 

wait until they are 17 years old before they see 

a movie." 

There may be a grain of truth in the 

implication of the cartoon, but it is grossly 

exaggerated, ffowever, such an impression as 

the cartoon conveyed can be created by the 

"adult" labeling in theatre advertising when it 

appears out of proportion to the total 

of pictures 

being offered. Still, the finger of condemnation 

is being pointed at exhibitors for doing the very 

thing the reformists and censorship zealots asked 

them to do! That is. to let parents know what 

pictures might not be suitable for children. 

As we have from time to time pointed out, 

there are not so many "adult" pictures being 

released in proportion to all other types of pictures 

available to theatres and the public. But 

timing of release can give an erroneous impression. 

That can come from itunchiiig types of 

pictures. It is equally poor jiidginent to simultaneously 

release a flock of family films. 

comedies, musicals, horror picture^, western:- or 

what have you. Another erroneous impression 

cause is limiting the public's choice, by such a 

practice as extensive multiple day-and-dating, 

whereby the same "adult" picture is shown at 

one and the same time in every section of a city. 

While the timing has been bad, we believe that 

time will work out the problem, with a continuing 

tapering off in the output of the "strictly adult" 

types of picture themes. This is clearly indicated 

in the report made this week by Geoffrey M. 

Shurlock, director of the Production Code Administration, 

that "for some time the trend of 

production has been toward a more wholesome 

balance among the various tyjies of films." Mr. 

Shurlock further stated that no particular trend 

could be noted because of the great variety of 

themes in the 81 pictures approved by the PCA, 

which will reach theatre screens in the next six 

months. But, again, it is to be hoped that the 

small proportion of pictures dealing with adult 

themes, will be widely spaced in their release. 

• * 

UA's 'Showcase' Plan 

Keen interest is being shown in United Artists' 

"Premiere Showcase" plan, introduced in the 

Greater New York metropolitan area two weeks 

ago. 

This new releasing pattern was initiated in 

13 theatres, ten of which are in outlying sections 

of Long Island, one in Peekskill, N.Y., one on 

upper Broadway and one in the Bronx. 

None, it 

will be noted, is in the Times .Square district. 

Operators of the participating theatres, as well 

as UA officials, have expressed satisfaction with 

the attendance and gross figures, several being 

reported as setting all-time records. 

Too, the public 

reception of the idea is encouraging. On that 

point, Arnold Picker, executive vice-president of 

UA, noted, "When the public is provided with the 

convenience of seeing first-run product in its own 

area, an excitement is created and the people will 

come out in droves." 

UA's belief that the concept of the idea was 

practical and right was borne out by the first two 

weeks' results in the 'test' area, the gross for the 

first week reaching $16,5,4,32, for the second 

week $102,214. for a total of $267,646. That's 

quite a sizable figure for 13 houses, all of which, 

with one possible occasional exception, previously, 

were subsequent-run houses. 

While the plan, primarily, was conceived to 

cope with a distribution problem that seemed 

singular to New York, it provides a method of 

release that appears to fit requirements in other 

parts of the country. It is seen as benefiting 

subsequent runs, too, 

because their availabilities 

will be pushed up. peniiitting them to play 

product more quickly after the first-run outlets. 

However, Mr. Picker said UA wants its 

New York 

plan to be solidly set. before anv other territory 

can be considered. 

MeanvVhile, it will continue to be watched with 

keen interest. 

\d&vyj

Distributors Test Validity 

Of Atlanta's Censor Law 

ATLANTA—A suit to test the constitutional 

validity of Atlanta's motion picture 

censorship ordinance has been filed by 

Columbia Pictures on behalf of itself and 

all national distributors with offices in this 

city. The ordinance was enacted on June 

18 and replaced a previous censo:-ship ordinance 

which the Georgia Supreme Court 

had held unconstitutional and void on 

April 7. 

The new ordinance, as well as the former 

one. prohibits the public showing of a motion 

picture unless it is first screened by a 

city official called the motion picture reviewer. 

The fonner ordinance empowered 

the censor to ban a picture. The new measui-e 

does not empower the banning of a 

pictui-e. but directs the reviewer to "rate" 

each picture as either "approved," "unsuitable 

for the young" or "objectionable." 

Pictm-es rated in the latter two brackets 

must be so designated prominently at the 

boxoffice and in all announcements or advertisements. 

The symbol "U.Y" is {permitted 

in the designation of a motion picture 

rated unsuitable for the young. Failure 

to comply with the ordinance is punishable 

by a $500 fine or impi-isonment for 

not more than 30 days for each offense. 

Columbia's petition was for a judgment 

declaring the ordinance unconstitutional 

and for injunctive relief. It asserted that 

the requirement of the ordinance that all 

pictures be screened and rated before they 

could be shown was offensive to the free 

speech clause of the Georgia constitution 

as it was applied in the Georgia Supreme 

Court in the case of K. Gordon Mun-ay 

Productions vs. Floyd. Accordingly, the 

petition stated, the city of Atlanta could 

not be held to authorize the ordinance. 

The petition also attacked as constitutionally 

void for vagueness and indefiniteness 

under the due process clause of the 

Georgia constitution and the federal constitution 

the standards by which the motion 

picture reviewer was dii-ected to rate 

motion pictures. It alleged that these standards 

or definitions furnished no "clear direction 

on the basis for w-hich the motion 

picture reviewer or the Board of Review 

could reach predictable, consistent or rational 

results." It also attacked, as a taxpayer, 

the expenditure of public funds to 

pay the salary of the reviewer. 

Defendants, in addition to the city, were 

Mrs. Christine S. Gilliam in her capacity as 

reviewer and the members of the Librai-y 

Board of the city who served as a review 

board to hear appeals from ratings imposed 

by the reviewer. 

County Jury Asks Law to Stop 

Showing of "Obscene' Films 

ATLANTA—The DeKalb County grand 

jui-y has asked the county's legislative delegation 

for help in getting the Georgia assembly 

to pass laws that will prevent exhibition 

of what they term "obscene" pictures. 

The grand jury has found that present 

statutes do not provide controls adequate 

to stop the showing of allegedly obscene 

Mrs. M. S. Hooker Named 

Chief Memphis Censor 

Memphis—Mrs. Minter Somerville 

Hooker has been named chairman of 

the city movie censor board by Mayor 

Loeb and the city commission. She is 

a longtime member of the board and 

succeeds Mrs. Judson McKellar, who 

resigned. 

The vacancy created when Mrs. Mc- 

Kellar left the board has been filled 

with the appointment of F. C. "Goldie" 

Hudson, a real estate man, to complete 

her term. 

pictures. They have been investigating the 

"adult" films shown at the Kirkwood Theatre 

here. 

In examining the present obscenity laws, 

the grand juiT felt that the laws are inadequate 

for citizens and officials of Atlanta 

in their efforts to protect the youth of the 

city. 

Atlanta Manager Is Fined 

Ordinance 

For Violating 

ATLANTA—Leonard Freeman, manager 

of the Kirkwood Theatre here, was found 

guilty Tuesday on two counts of 

violating the city's new classification ordinance 

and was fined $50 on each of the 

two charges. Postponed from the previous 

week, the case was heard in municipal 

court before Judge James E. 'Webb. 

Freeman did not post the film rating 

classifications in newspaper advertising or 

at the boxoffice. Two individual films were 

involved and the theatre was alleged not 

to have displayed a proper rating for either. 

The Kirkwood. which recently changed 

its name to the Kii-kwood Adult Theatre, 

regularly advertises the shows for "adults 

only" or "over 18 and able to prove it." 

However, the theatre had not been making 

use of the official classifications set by the 

city ordinance. 

'Right Hand of the Devil' 

Denied a Code Seal 

HOLLYWOOD — "Right Hand of the 

Devil," independent production made by 

Aram Katcher which was denied a Production 

Code Seal, will be released without the 

seal, according to the producer who has 

signed a global distribution deal with Gene 

Blakely Productions. The film was sold to 

Universal-International until Katcher refused 

to make cuts demanded by the Code. 

Blakely plans to book the picture on the 

West Coast before taking it east, with first 

showing slated to be in San Francisco. 

Katcher will make personal appearances 

with his film, on which he will receive 70 

per cent of the distribution fee and pay 

costs of prints. Blakely will pay for exploitation, 

advertising and press books. 

Also on Blakely's release slate is "The 

Grass Eaters," which will be booked into 

art houses. 

Report Zanuck Would 

Accept Fox Top Spot 

NEW YORK—Darryl F. Zanuck reportedly 

told the 20th Century-Fox board of 

directoi-s that he w-ould accept the presidency 

of the company, if he could have a 

free hand in attempting to stabilize its 

operations. Zanuck made a hurried trip 

from Paris for the pui-pose of meeting with 

the board and with Wall Street interests, 

following his demand for a special meeting 

of stockholders. 

It is unde:-stood that the special committee 

which was appointed to select a 

successor to Spyros P. Skom-as took Zanuck's 

prop>osals under consideration and 

that Zanuck will be one of a "long list" of 

persons on the board's roster of possible 

candidates. Although Zanuck may not be 

the final choice, it is said that, because of 

his holdings of 100,000 shares of 20th-Fox 

stock, he will can-y considerable weight in 

the selection. 

Zanuck was in the midst of editing his 

"The Longest Day" in Paris when Skouras 

announced his intended retirement from 

the presidency by September 30. The producer 

cabled his desire for a special stockholders 

meeting which would be asked to 

increase the board from 12 members to 24. 

He asked that the special meeting be held 

within 30 days of his request which was 

made on July 3. As far as was known at 

the weekend, the board had taken no action 

on Zanuck's request. 

Zanuck went back to Paris July 6. and is 

due to retuin to New York early next week 

to continue his discussions with the directors 

and the special committee. 

Meanwhile, Zanuck has retained Louis 

Nizer, veteran industry lawyer, as his legal 

representative in his dealing with 20th 

Centui7-Fox. News of Nizer's entry into the 

matter gave rise to reports that a pix)xy 

contest might be on the horizon, although 

Nizer declined to comment on that or any 

other report dealing with his client. 

Nizer represented management in the 

1957 proxy fight involving Metro-Goldwyn- 

Mayer, a battle which resulted in management 

keeping control. It is understood that 

Nizer would like to avoid a pix)xy contest, 

prefeiTing to settle the controverey amicably. 

Zanuck has stated that the Wall Street 

interests were not capable of selecting a 

president of a motion pictm-e company. It is 

believed, however, that a selection will be 

made shortly after Zanuck retui'ns from 

Paris on July 21. 

Universal Bookers in Drive 

For Lantz Cartoon Dates 

NEW YORK—Universal has launched a 

short subjects sales drive among its bookers 

who will push dates on 15 Walter Lantz 

cai-toons which were released between 1956 

and 1959. The drive will last six months. 

Head bookers, bookers and student bookers 

wiU be able to participate in a ten per 

cent bonus based on money earned thix>ugh 

the booking of the shoits under a specified 

formula. The stipulation is that the cai-- 

toons must be played and paid for during 

the period of July 1 tlii-ough December 29. 

The drive is a rmrt of the company's 

Golden Anruvereary ohsei-vance. 

8 BOXOFFICE July 16, 1962

I am 

I om 

find 

Eric Johnston Defends 

'Consent' Overseas 

WASHINGTON—Eric Johiistx>u. president 

of the Motion Pictui-e Ass'n of 

Aniei'ica, made public this week the letter 

he wrote to the president of the CalifoiTiia 

Federation of Women's Clubs in reply to 

her org-anization's request to prohibit the 

showing overseas of "Advise and Consent." 

Johnston's letter to Mrs. Frederick W. 

Spencer pointed out that America's freedom 

would be gi-avely damaged if the 

United States government should heed the 

organization's request. 

"We've had no small success with the 

system called freedom in this country," 

Johnston stated. "Freedom of man, freedom 

of the mind, and freedom of expression 

have made us great. If we have learned 

one lesson, it is this: the hardest discipline 

of freedom rests in resisting the urge to 

abridge it for the sake of expediency." 

Johnston also told Mrs. Spencer of the 

international film critics' praise of the 

picture when it was shown at the Cannes 

Film Festival. He also pointed out that 

many distinguished Americans, including 

Congressional leaders, had applauded the 

fihii. 

The full letter follows: 

Deor Mrs. Spencer: 

Your letter reached me ot o time when our nation 

must admit 

was celebrating t+ie Fourth of July. I 

I was struck by the incongruity t>etween such a letiêr 

and Independence Day. For I it hard to believe 

thot responsible Americons would ot any time seriously 

odvocote Q government bon on the creative ideos of 

our free society. 

We've had no smoll success with the system called 

freedom in this country. Freedom of man, freedom 

of the rrvind, and freedom of expression hove made 

us great. If we have leorned one lesson, it is this: 

the ihordest discipline of freedom rests in resisting 

the urge to obridge it for the soke of expediency. 

Freedom, too, requires couroge—^the courags to 

show all sides of American life even though we moy 

not agree with some views of it. Hosn't this been 

one of our greatest strervgths.^ Hasn't this honesty 

won for us the odmircrtion of the entire world? I foil 

to see how onyor>e con justify replacing this courage 

arxJ this strength with feor ond compromise. 

These ore just a few of the reosons why I must 

take issue with your viewpoint on this film, "Advise 

and Consent." 

This picture wos shown ot the recervt Internotional 

Film Festivol in Cannes, France, where it received 

the highest praise from many distinguished internationol 

fitm critics. The film, in oddition, has been applauded 

by mony outstonding Americar^. To mention 

only a few, tfvey include Senator Smith of Maine, 

Senotor Neuberger of Oregon, ServDtor Mundt of 

South Dokoto, Senator Javits of New York, Servo'tor 

Humphrey of Minnesota, Senator Dirksen of Illinois, 

Senator Keoting of New York, Senator Pell of Rhode 

Island and Senator Beall of Maryland. 

In fact, these are Senator Dirksen 's own words: 

"This is a splendid picture ond we are grateful to 

Mr. Premingcr for hoving m.ade i't." 

Columnist George Sokoisky is omong the many 

others who have lauded "Advise and Consent," He 

wrote recently: "I wos tremendously impressed because 

of the unerring correctness of its presentation 

of the United Stotes Senate." 

sure you will agree thot these ore all 

Americans of good conscience who do rvot offer 

praise without iust cause. 

sending copies of this letter to the some 

persons who hove received your motion. 

Meanwhile, in the spirit which has guided this 

country since its first Independence Doy, I hope 

your boord will reconsider its oction—an action 

which, in my judgment, damages freedom far more 

than It harms a motion picture. 

Sincerely 

yours, 

/s/ Eric Johnston, 

MGM Film for Locarno 

ZURICH—MGM's "Monkey in Winter," 

the Cipra production starring Jean Gabin 

and Jean-PieiTe Belmondo, has been invited 

to compete in the Locarno Film Festival 

in Switzerland and will be shown 

there July 24. Jacques Bar produced and 

Henri Vemeuil directed. 

Shurlock of PCA Reports 

More Wholesome Films 

TOA's Levy Explains 

'Obscenity' Definition 

NEW YORK—The word "obscenity" has 

been broadened in its definition by the U.S. 

Supreme Court which recently mled that 

a magazine could not be classed as obscene 

unless it combined "patent offensiveness" 

or "indecency" with "prurient interest." In 

the opinion of Herman M. Levy, general 

counsel of Theatre Owners of America, that 

ruling could apply to motion pictures. 

The case involved the Postmaster General's 

opinion that certain magazines 

should not be sent through the mails because 

the photos revealed nude or nearnude 

men. In an analysis of the case. Levy 

held that while the subject before the court 

concerned magazines, the conclusions could 

apply to motion pictures. Levy said that 

the decision could require the relatively 

few states and municipalities that persisted 

in censorship to revaluate the laws 

under which censorship was functioning. 

"In many cases," Levy said, "revision of 

those laws will be necessary in order to 

conform to the newly explained definition 

of what is 'obscene.' " 

Levy said that the decision in the magazine 

case meant that in the future in cases 

involving claims of prosecuting authorities 

that a particular picture was obscene, it 

will have to be shown by those authorities 

in order to obtain a valid conviction that 

the picture not only appealed to "prui-ient 

interest," but was, as well, "patently 

offensive" or "indecent." 

The TOA attorney said that in his 

opinion, this would be a monumental, if not 

impossible, task, at least insofar as current 

major product was concerned. 

AWARD TO STAR — Cary 

Grant, 

star of "That Touch of Mmk," his 25th 

starring vehicle, which is rolling up alltime 

record business at the Radio City 

Music Hall in New York, was presented 

a silver Paul Revere bowl by Russell V. 

Downing, president of the Music Hall, 

in special ceremonies at the theatre. 

NEW YORK—The Hollywood production 

trend in the last six months reflects a 

wholesome balance of themes, according 

to a report by the Pixxiuction Code Administration. 

In a report by Geoffrey M. Shurlock, 

PCA director, to Eric Johnston, president 

of the Motion Picture Ass'n of America, 

Shm-lock stated that the PCA had felt for 

some time that the trend of production 

had been towaixi a more wholesome balance 

among the various types of films and 

that an analysis had substantiated the optimistic 

outlook. 

Shmlock said the report refuted the 

"wild charges about floods of sex and violence 

in film-making," adding "there is no 

such current flood and probably never has 

been." 

The six-month production record contains 

no films dealing importantly with 

prostitution, dope addiction, juvenile delinquency, 

abortion or homosexuality, Shui'- 

lock said. In the 81 pictures approved during 

the period, he said, no pai-ticular trend 

could be noted because of the great variety 

of themes. 

The types of pictures on the list are 

comedies, historical spectacles, musicals, 

westerns, war, social problems, fantasies, 

melodi'ajnas, detective-mysteiies and human 

relations. Most of the pictm-es have 

not yet been released but will hit the 

screens in the next six months. 

Evanston Ok's Censor Law 

For Age 17 and Under 

CHICAGO—The Evanston city council 

adopted by a vote of ten to six a motion 

picture censorship ordinance that applies 

only to persons 17 years of age and under. 

The aldermen had been wrangling for a 

month over the measui-e. As originally proposed 

June 4, the ordinance was for total 

censoi-ship affecting both children and 

adults. On June 18, aldei-man Charles B. 

Marshall advanced an amendment providing 

that any movie could be shown and 

only minors could be barred from viewing 

those judged "obscene" by a consultant. 

Before the amended ordinance was 

passed, aldeiTnan Otto R. Hills, one of those 

who voted against it, asseited: 

"We should go along with the people of 

Evanston. They put us in office and they 

feel that censorship is good for everybody. 

"Thousands have signed petitions or uttered 

their condemnation of any censorship 

ordinance which would be effective only for 

children." 

The ordinance may be in for legal trouble. 

The Motion Picture Ass'n of America 

and the corporation counsel of Evanston. 

Rex A. Bullinger, warned that a censorship 

ordinance applying only to children 

was contrai-y to the U. S. Constitution. In 

effect, Evanston is not without some censorship 

for adults. The Illinois criminal 

code defines and censors obscenity in books 

and movies. 

BOXOFFICE July 16, 1962 9

FCC Upholds Court 

On Pay TV Tesl 

WASHINGTON—The Federal Communications 

Commission told the Supreme 

Coui-t this week that it is within its 

legal rights in authorizing subscription 

television, and that the Court should refuse 

to consider the case being petitioned 

by the Connecticut Committee Against Pay 

TV. The Committee has asked for a review 

of the Appeals Court decision upholding 

the PCC's approval of the Hartford 

experiment. 

If the Supreme Court refuses to review 

the case, it will end the legal procedures 

needed to stop the pay TV trial which 

started on its three-year test on July 1. 

The theatre owners" committee argued 

that the Commission should first have 

determined whether to regulate rates. This, 

the FCC contended, was putting "the cart 

before the horse." and was raised too late 

to have any legal standing. 

Martin Cohn, attorney for the theatre 

owners, told the Supreme Court, in his 

brief, that the question of the rate regulation 

had been raised properly. However, the 

FCC denied this, saying that the theatre 

owners had "assumed the Commission had 

no power to regulate rates in arguing it 

had no power to authorize such operations, 

but did not say the FCC had erred 

in failing to consider whether it should 

regulate rates." Because of this, the FCC 

stated, the matter cannot now be raised for 

the first time in the Supreme Court. 

The Commission also stated that the test 

operation will develop information needed 

before permanent operation can be authorized. 

Regulation of rates will be one of 

the questions developed, it was stated. 

Statler Hilton Is First Hotel 

In Hartford With Decoders ' 

HARTFORD—Pii-st Hartford hotel to 

provide decoder-equipped TV sets in conjunction 

with the current RKO General- 

Zenith Radio $10 million pay TV experiment 

on Hartford's WHCT-TV (Channel 

18) is the downtown, 450-roam Statler Hilton. 

Elevator cards inform guests of ciuTent 

programs and fees to be paid for them, 

these to be added to the customer's hotel 

bill. 

For the present, only a limited 

number 

of decoder sets are available—and only 

in private rooms. No public rooms or 

lounges pixjvide the service. 

WHCT-TV has fonned a speakers bureau, 

offering station personnel to service 

clubs, women's groups, church organizations 

and the like, discussing varied and 

sundry aspects of America's first over-theair 

TV subscription test. 

Alvin C. Walters has been named directoi- 

of business operations at WHCT-TV. 

Urges Exhibitors to Call 

On Other Showmen 

CHICAGO — Jack Clark, president of 

Allied Theatres of Illinois, in a broadside 

message to exhibitors has suggested that 

while they are vacationing throughout the 

country they call on local exhibitors 

wherever they travel. Clark said that this 

suggestion is appearing in all association 

bulletins throughout the U.S., and he points 

out that an exchange of ideas may be good 

for each and every exhibitor. 

Clark has also issued a statement on the 

indeijendent distributor angle. He stated; 

"It is pretty well agreed that shortage of 

product creates sellers markets, which in 

many instances results in unrealistic prices 

on our favorite product, the Motion Picture. 

The only relief from this very 

dangerous situation in recent years has 

been the independent distributor. 

Some of 

these men have serviced theatres in the 

Chicago area for many years; others have 

appeared more recently as the demand for 

product became more acute. Like the 

these men gamble on the costs of 

'majors' 

screenings, advertising and freight charges 

in an effort to bring what they believe is 

acceptable (or better) product to the exhibitors 

in this area. The following are 

only a few of the top pictures the independent 

distributor has offered during the 

past year; "Two Women,' 'Premature 

Burial,' 'Tell-Tale Heart,' 'La Dolce Vita,' 

'Make Mine Mink,' 'League of Gentlemen,' 

•Po' White Trash.' The progressive exhibitor 

follows the releases of the independent 

distributor." 

BUSINESS-BUILDING CONFERENCE—Edward L. Hyman, center, vice-president 

of American Broadcasting-Paramount Theatres, confers with Paramount Pictures 

executives in the first of a series of business-building luncheon meetings he 

is conducting with the national distribution companies. Joining Hyman are, from 

left: Joseph Friedman, Paramount Pictures' assistant director of advertising, publicity 

and exploitation; Howard Minsky, western sales manager; Hugh Owen, 

eastern sales manager; Jerome Pickman, vice-president and domestic general 

sales manager; Tom W. Bridge, assistant domestic general sales manager; and 

Edmund C. DeBerry, circuit sales manager. 

U Launches Sales Drives 

To Honor Regional Heads 

NEW YORK—Universal has launched a 

.series of four sales drive months in honor 

of its domestic regional sales managers, 

Barney Rose, R. N. Wilkin.son, Joseph B. 

Rosen and P. F. Rosian, as part of its current 

year-long observance of the company's 

Golden Jubilee. 

July is Barney Rose Month with the five 

weeks from July 1 to August 6 being the 

period of the drive and the participating 

branches being Los Angeles, San Francisco, 

Denver, Portland, Salt Lake City and 

Seattle. 

August will be Bob Wilkinson Month with 

the period starting July 29 to September 1 

and the participating branches being Dallas, 

Minneapolis, St. Louis, Des Moines, 

Kansas City, Memphis, New Orleans, Oklahoma 

City and Omaha. 

September will be Joe Rosen Month with 

the period running from August 25 to September 

29 and the participating branches 

being New York, Boston, Philadelphia, Buffalo, 

Pittsburgh, Washington, Albany and 

New Haven. 

October will be Pete Rosian Month, the 

period to run from September 30 to November 

3 and the participating branches 

being Atlanta, Chicago, Detroit, Charlotte, 

Cincinnati, Cleveland, Indianapolis, Jacksonville 

and Milwaukee. 

A "Man of the Week" will be selected as 

a feature of each of the weeks, selection to 

be based on the branch which attains the 

highest percentage of its quota for the 

particular week in its regional sales drive. 

These Regional Sales Managers Months 

and the "Man of the Week" awards follow 

the record-breaking Presidential Sales 

Drive honoring Milton R. Rackmil during 

the first 26 weeks of the Golden Jubilee 

marking U-I's 50th anniversary. 

Astor Pictures Launches 

First Anniversary Drive 

NEW YORK—Astor Pictures Corp. has 

launched a first amiiversary drive which 

will cover a three-month period from July 

9 through October 12. L. Douglas Netter 

jr., executive vice-president and supervisor 

of sales, said the drive was expected to bill 

more than $500,000 a month. 

Ernest Sands, Astor's general sales manager, 

is on a cross-country tour on behalf 

of the drive and will meet with distribution 

executives handling Astor product. He will 

call on Bob Kronenberg, Los Angeles; Kermitt 

Russell, Chicago; Edward Ruff, Boston; 

Walter Pinson, Charlotte: Don Kay, 

New Orleans; Abbott Swartz. Minneapolis; 

George Phillips, St. Louis; Artie Newman, 

Albany: Sheldon Tromberg, Washington; 

Justine Spiegle, Cleveland, and Jerry Sol-, 

way, Toronto. Harry Fellerman handles 

New York. 

The first prize to the winning distributor 

will be an all-expense European vacation 

for two. In addition to many other awards, 

a bonus based on a percentage of film 

rental earnings will be given, Netter said. 

Pictures involved in the drive are "La 

Dolce Vita," "Rocco and His Brothers," 

"Peeping Tom," "Les Liaisons Dangereuses," 

"Last Year at Marienbad." "Most 

Wanted Man," "Night of Passion," "Shoot 

" 

the Piano Player," ''The Outcry and "The 

Swindle." Also in the drive will be the 18 

films Astor recently acquii-ed from Pathe- 

America. 

10 BOXOFnCE July 16, 1962

No\A/... 

add a 

motion 

picture 

to the 

Â/onders 

of tiie 

\A/orld

TOnU CURTIS 

i

UUL BminTIEIi 

TARAS BULBA 

DIRECTED BY 

J-LUE THOITIPSOTI

i 

"^ 

i 

•^'^ 

^ 

/n,

i! 

Tonn + 

HUL 

CURTIS BRgnilER 

in 

HAROLD HECHT S 

TARAS BULBA 

co-starring 

SAM WANAMAKER BRAD DEXTER GUY ROLFE PERRY LOPEZ 

with GEORGE IVIACREADY ILKA WINDISH VLADIMIR SOKOLOFF DANIEL OCKO VLADIMIR IRMAN 

and 

CHRISTINE KAUFMANN 

"screenplay by WALDO SALT and KARL TUNBERG Associate Producer ALEXANDER WHITELAW Music by FRANZ WAXM/ 

Directed by J.T.EE THOITIPSOTI 

FILMED IN 

PANAVISION® AND EASTMANCOLOR

Allen Plans Exhibitor 

Seminars on 'Balloon' 

NEW YORK—Ii-win Allen, producer-director 

of "Five Weeks in a Balloon," which 

20th Century-Pox will 

^^^^HP||H^^^H release in August, will 

^^^V^^^^^^^l conduct a of 

^Hkii^-^^v^Î^^H exhibitor seminars, 

^^^'^ 

, 

^^H beginning July 25 in 

^^^ York, and con- 

^^^k^ '^^^^1 

^^^Bt;': ^jI^^H tinning two and 

P^FT ^^^pil one-half weeks to 

^' 

_ promote the advenime 

comedy. This 

torn- will be similar to 

1 

the previous one 

made by Allen last 

Irwin Allen year for his "Voyage 

to the Bottom of the 

Sea." 

Allen will visit 13 major exchange centers 

to discuss the entii'e promotional campaign 

which 20th-Fox has devised, including 

television, radio, newspapers, national 

magazines, records, star tom's, book tieins, 

lobby displays, toys and games, giveaways 

and seasonal stunts. 

All showmen thi-oughout the U. S. are invited 

by Allen to attend the seminar most 

convenient for the individual exhibitor. 

All will be invited to view "Five Weeks in 

a Balloon." and be served refreshments, to 

be followed by a round table discussion of 

the merchandising program. 

Following New York, Allen's schedule will 

be: Washington, July 26: Boston, July 27; 

Chicago, July 30: Toronto. July 31; Detroit, 

August 1; St. Louis, August 2; New Orleans, 

August 3; Dallas, August 6; Denver, 

August 7: San F^-ancisco, August 8; Seattle, 

August 9, and Los Angeles, August 

13. 

Michael Stewart Is Named 

UA Music Corp. Head 

NEW YORK—Michael Stewart, formerly 

head of Korwin Music and Dominion 

Music and active in the music publishing 

field for many years, has been named executive 

vice-president of United Artists 

Music Corp. and all other music publishing 

subsidiaries by David V. Picker, UA vicepresident. 

Stewart, who composed "Everybody Loves 

a Lover," "No, Not Much" and "Moments 

to Remember," will be in charge of the 

worldwide publishing operations of United 

Artists and will work with independent film 

producers and the composers in connection 

with music in films released by UA. With 

United Artists Music, Stewart published 

"Never on Sunday," the Academy Awardwinning 

title song from the UA boxoffice 

hit of that name. 

"With Mike Stewart joining United 

Artists Music Corp., as head of its worldwide 

publishing activities, UA has a highly 

experienced executive who will guide the 

continuing rise of the company's activities 

in this most important phase of the overall 

operation," Picker said. 

Sue Lyon to Make U.S. Tour 

HOLLYWOOD—Following a six-city tour 

of West Germany, Sue Lyon, who portrays 

the title role in MGM-Seven Arts' "Lolita," 

arrived in the U.S. to begin a tour of the 

states prior to returning to Los Angeles 

Rating Patterns by Green Sheet Vary 

Only Slightly in 

NEW YORK—The pattern of rating pictures 

by age gix)ups has held a more or less 

steady ratio during the last 18 months, according 

to a Boxoffice checkup of recommendations 

as to suitability by the Green 

Sheet of the Film Estimate Board of National 

Organizations. 

For example, the Green Sheet marked 

24 pictm-es in the "A" or adult class on 

pictures reviewed from June through December 

of 1961, whereas the same rating 

was given to 25 reviewed pictm-es from January 

through June of this year. In the January 

thi-ough June span of 1961, 19 pictui-es 

were tabbed in the "A" bracket. 

Fix)m January thi-ough June of 1962, 17 

piotm-es were rectommiended for family 

trade, whereas 20 pictm-es were given this 

"F" rating in the July through December 

listings of 1961. There were 18 in that categoi-y 

dm-ing the six months before that. 

In the "A-MY" or adult-matm'e young 

people class, the Green Sheet listed 30 pictures 

in the January-June 1962 period: in 

the July-December span of 1961, there were 

29 pictm-es in that bracket. In the January- 

June listings of 1961, there were 32 films 

so rated. 

Marked for "A-MY-Y or adult-mature 

young people-young people in the first six 

months of this year, there were 21 pictm-es 

against 18 in the last half of 1961 and 27 

in the first six months of last year. 

The figures reveal that the number of 

pictures rated for adults by The Green 

Sheet has increased slightly fixim the fu-st 

half of 1961; 19 in the latter span and 25 

in the fu-st half of 1962. However, family 

pictm-es varied by only one in those two 

periods: 18 in the first half of last year 

and 17 in the first half of 1962. There were 

20 in the last half of 1961. 

The gi-eater variance was in the adultmature 

young people-yomig people class in 

the first half of this year and last year: 27 

against 21; there were 18 In the last six 

months of 1961. The adult-matm-e young 

people bracket held fairly steady in the 

three periods: Jaiiuary-June, 1961, 32; 

July-December, 1961, 29, and Januai-y- 

June 1962. 

The increase in the number of adultrated 

pictures in the first half of this year 

reflects a trend of the last five years, vrith 

the exception of 1959 when only 36 pictures 

were so rated out of 186 reviewed. The 

number reached as high as 74 in 1957. 

Kansas Cit-y Star Publishing 

List of Famil-y Movies 

KANSAS CITY—Another motion picture 

editor, Carl Cooper of the Kansas City Star, 

has started publishing a "family movie" 

list. His first listing appeared in the July 

8 issue, on the motion pictm-e page, and according 

to Cooper, will become a regular 

feature. 

"What brought it about was a letter I 

received recently from a man complaining 

about the picture .shown at a certain drivein. 

I've been getting a little tired of these 

parents who take their children to adult 

movies and then call up or wi-ite in to complain." 

Cooper said. "So I checked on the 

pictmes showing at other theatres on that 

Last 18 Months 

date and there were a number &f wholesome, 

family pictures. 

"Why don't these people read the ads and 

the reviews and know what they arc going 

to see'? Do they expect every picture to be 

made on the juvenile level? Ever since they 

started making adult movies, the industry 

has been made the whipping boy for parents 

who won't take the time and trouble 

to find out what a motion picture is about 

before going to see it. Right now, there are 

many fine family pictures showing and 

more coming up, and I intend to emphasize 

this fact by running a list each week of 

those showing in town." 

Cooper said he obtains his list from the 

Green Sheet as well as from his personal 

appraisal—ând, as a Sunday School 

teacher, feels he is capable of judging those 

suitable for family audiences. At times, 

there are borderline cases because he feels 

too much violence may be disturbing for 

some six-year-olds, but in such instances, 

he says, pai-ents must know best how their 

own juveniles react, as some are more 

sensitive than others. 

Cooper's list for the week of July 8: "Bon 

Voyage," "Mr. Hobbs Takes a Vacation," 

"The Road to Hong Kong," "Follow That 

Dream," "Geronimo." "Oklahoma," "Sergeants 

3." 

Omaha City 

Council Votes 

For Film Classification 

OMAHA—A plan for classification of 

films shown at Omaha theatres has been 

approved unanimously by the city council. 

By a 7-0 vote the council backed a proposal 

of the Rev. Clyde E. Randall, chairman of 

the Mayor's Committee for Wholesome 

Literature and Movies. 

The council's "moral support" in urging 

cooperation of theatre managers in acceptance 

of listings contained in the Green 

Sheet of the Film Estimate Board was asked 

by the Rev. Randall. He said Mayor James 

J. Dworak, local Catholic and Protestant 

church leaders and the Omaha -World 

Herald back the classification plan. 

Concern over motion pictme advertising 

in newspapers was expressed by comicilman 

Albert Veys. Some ads, he said, "are 

horrible for kids to see." 

Film Courses in Schools 

Recommended in Quebec 

MONTREAL—Cinematographic insti-uction 

at all levels of education in the province 

of Quebec was recommended here to 

the royal commission on education by the 

committee of Cine Clubs. 

"We have no hesitation in making this 

recommendation which would permit the 

student to acquire an indispensable sensibility 

to appreciate the value of contemporary 

cinema," the report stated. It 

pointed out a serious lack of ability and 

experience among teachers in respect to 

cinematography. 

In addition, the report said, the Quebec 

provincial department of public instruction 

should, as soon as possible, take the necessary 

measures to introduce the art, technique, 

history and social significance of 

cinema into school programs. 

BOXOFFICE July 16, 1962 19

I 

BETWEEN THE LINES 

By AL STEEN 

Henry King Speaks 

JN THE WAKE of producer Robert Lippert's 

remarks regarding exhibitor cx)nventions 

in Boxoffice last week, veteran 

dii-ector Hem-y King has come forward 

with additional advice. 

KiJig said he sincerely hoped that the 

forthcoming national exhibitor conventions 

would concentrate on positive methods of 

attracting the audience instead of bickering 

over rental details und the price of 

fKjpcorn. He added that, similarly, he 

trusted the producers and distributors 

would concentrate on effective promotion 

and exploitation, rather than on special 

headaches such as Eurofwan markets or 

the price of stai-s. 

King said that with the conventions approaching, 

he would like to offer a word 

of advice from a director with some yeai-s 

of experience in Hollywood's ups and downs. 

He stressed that there was "nothing to 

fear but inaction." 

"Showmanship can turn every knock into 

a boost," King told us. "After all, 'adult' 

film criticism and headhnes about star 

problems ai'e a foim of publicity, ai'ousing 

interest in possibly untapped areas of patronage. 

Both the studios and the theatres 

should take these minor furors in 

their stride. We can even capitalize on 

troubles." 

King suggested that the industry should 

take the long view and steer by the tides 

instead of the ripples. Pointing out that 

the conservative Wall Street Journal had 

reported that the boxoffice was up this 

year and so were total admissions. King 

said "the business is there and the alert 

exhibitor is getting it." 

The directoi- said that, while flying 

around the country in his own plane, in 

connection with his pictures, most recently 

on "Tender Is the Night," he had 

talked with a cix>ss-section of exhibitors 

in big and small cities. 

"Theii- reaction to this year's Hollywood 

product is more generally favorable than 

in some earliei- yeai-s," King said. "There's 

no substitute for enthusiasm in selling our 

pi-oduct to the public." 

King contended "there will always be a 

Hollywood, with progressive theatremen 

making money with its artistic product. 

More power to them," he concluded. 

Seven Arts Cited 

£LIOT HYMAN, Ray Stark and their 

Seven Arts Co. deserve a pat on their 

respective backs. Their recent announcement 

that they had scheduled ten important 

pictui-es to go before the cameras in 

the next six months is an indication of faith 

in the future of this business. And they 

have five completed or in the cutting room. 

It all simmers down to a calculated risk 

because it's a well-known fact that the picture 

business has been going through some 

tough times of late. There has been a lot 

of talk about the need for men of the Zukor, 

Mayer, Schenck, Warner and Lasky calibre, 

who did not shi-ink from taking risks. 

It looks as if Hyman, Stark & Co. will 

be among the new forces to help bring the 

business back to a healthy state. The old 

adage that a successful showman has to be 

a good gambler is pointed up in the Seven 

Ai'ts operation. In the face of the small and 

shrinking odds favoring the producer, it 

is evident that pictm-e-makers have to keep 

plugging ahead and take the calculated 

risk. Despite all the economic handicaps 

which have stymied the industry in recent 

years, the action of Hyman and Stark is 

an indication of confidence. 

This group already has under its belt 

such pix>duct as "Lolita," "West Side 

Story," "The Main Attraction," "Gigot," 

"Two for the Seesaw" and "The Story of 

the Count of Monte Cristo." On the way 

are some pictui-es that look mighty good, 

coming at a time when exhibitors wUl need 

them. Seven Arts might be considered an 

example of what could be an approach to a 

new era in the industry, an era in which 

the industry must be led by people who 

have faith in it. Exhibition would welcome 

some more Seven Ai-ts organizations. 

• 

Product Outlook Dim 

pOREIGN PRODUCT is likely to dominate 

the American screens next year. Reason 

for the statement? Hollywood production 

in 1962 is expected to fall far short 

of previous predictions. 

A pix»minent industi-y executive who is 

very close to production activities told us 

last week that, according to his statistics, 

the total number of pictui-es made by Hollywood 

pi-oducers would be approximately 

100. "give ten per cent either way." That 

could be 90 or 110. 

So far this year, he said, between 50 and 

60 productions have been started by U. S. 

compaiiies. They include those pictures 

produced by American companies overseas, 

which means that a picture such as "Cleopatra" 

would be considered a Hollywood 

production. 

This time last year, he continued, 155 

productions had been blueprinted and, by 

the end of the yeai-, had been made or 

were in work. Five years ago, the number 

was ai'ound 350. 

What's the answer? 

Wit? 

J!^ 

READER in Salt Lake City writes 

that a competitive exhibitor thought 

that Chubby Checkers were fat guys who 

certified his percentage engagements. 

The same reader said he promoted a 

Twist contest on his stage and, appropriately 

enough, it was won by a chiropractor. 

We also heai-d a fellow say he had seen 

"Boccaccio '35." He had to leave to catch 

a train when the pictui-e was half over. 

An upcoming P. T. Bamum was asked 

why he ordered a carload of lollipops. He 

replied that he had heard that there's a 

sucker born every minute. 

Mitchell Wolfson Named 

TOA Honorary Chairman 

NEW YORK—Mitchell Wolfson, president 

of Wometco Ehitei-piises of Miami and 

past president of 

Theatre Ownei-s of 

America, will serve as 

honorai-y chainnan of 

TOA's amiual convention 

at the Ameri- 

Mitchell 

Wolfson 

cana Hotel. Bal Harboui'. 

Miami, Noveml)er 

6-10, according to 

John H. Stembler, 

TOA president. 

The seven honoraiy 

chairmen who 

will serve with Wolfson 

are Lloyd O. 

Franklin of Clovis, N. M., who is a past 

president of the New Mexico Theatre Ass'n; 

Chris C. Gorder of Poplar, Mont., president 

of the Montana Theatre Ass'n: 

Tommy Hyde of Vero Beach. Fla.. president 

of the Motion Pictme Exhibitors of 

Florida: David E. MUgi-am of Philadelphia, 

president of the Theatre Owners of Pennsylvania: 

Julian Rifkin of Boston, president 

of the New England Exhibitoi-s, Inc., 

and Drive-In Theatre Ass'n of New England; 

John H. Rowley of Dallas, assistant 

to the president of TOA, and William H. 

Thedford of Beverly Hills, Calif., a member 

of TOA's executive committee, all of 

them selected not only for their contribution 

to TOA but also with a view of geographically 

blanketing the country. 

Harry Brand Retires at Fox; 

Perry Lieber Successor 

HOLLYWOOD—Harry Brand, publicity 

and advertising director of 20th Century- 

Pox since the formation of 20th Centm-y 

Pictures in 1933 and its subsequent merger 

in 1935, has resigned his position and will 

go on a consultant basis with the company 

starting August 1. He has been active in 

the industry for 41 years, having started 

with the Joseph Schenck organization in 

Hollywood. 

Perry Lieber, special assistant to Hari-y 

Brand, has been named by studio production 

head Peter G. Levathes to succeed 

Brand on his retirement August 1 as 

publicity-advertising head of the studio. 

Lieber was formerly head of publicity of 

RKO in 

Hollywood and New York. 

Concurrently. Levathes revealed that all 

departments at 20th-Fox will be trimmed, 

and more than 75 employes already have 

been pink-slipped, among them publicists 

Nat Dyches. Johnny Cook. Sonya Wolfson 

and Bill Smith. 

'Chapman Report' Debuts 

Delayed Until October 

LOS ANGELES—Following opposition 

from the Legion of Decency, "The Chapman 

Report," which was slated to open 

July 27 in 18 key cities, will now open in 

October. 

The Richard Zanuck production for 

Warner Bros, has been given a "B" rating 

objectionable in part for everyone) by the 

Legion following cuts which were made in 

the "gang rape" scenes and one added 

scene which pointed up the scientific angle 

In the stoi-y. The film has been given a 

clean bill by the Production Code. 

20 BOXOFFICE July 16. 1962

adjusted 

Embassy to Distribute 

'Long Day's Journey' 

NEW YORK—Embassy Pictures will distribute 

Ely Landau's "Long Day's Journey 

Into Night," the film adaptation of Eugene 

O'Neill's Pulitzer Prize-winning play. Deal 

calls for world releasing rights. 

Joseph E. Levine, Embassy president, and 

Landau said plans were being formulated 

to present the picture on a resei-ved seat 

basis in the fall and that a comprehensive 

promotion campaign would launch the attraction 

in all parts of the world. 

"Long Day's Journey" was the official 

United States entry at the recent Cannes 

Film Festival and its four stars were 

awarded best actor citations, said to be the 

first time an entire starring cast of a picture 

was so honored at the competition. 

The film stars Katharine Hepburn, Sir 

Ralph Richardson, Jason Robards jr. and 

Dean Stockwell. 

Filmed entirely in New York, "Long 

Day's Journey Into Night" is the first in a 

program of pictures to be produced by the 

Landau organization during the next few 

years. 

AIP Schedules 4 Films 

September-December 

NEW YORK — American International 

nas scheduled four- features, three of them 

Jn color, plus one special release, for the 

four final months of 1962. 

"Warriors 5," made in Italy starring 

Jack Palance and Anna Ralli, will be released 

September 12: "White Slave Ship," 

also made in Italy, in color and Cinema- 

Scope, starring Pier Angeli and Edmund 

Purdom, will be released October 17. and 

"Reptilicus," in color, with Bodil Miller 

and Carl Ottosen, will be released November 

14. The final release, for December 19, 

will be "Goliath and the Warriors of 

Genghis Khan," in color and Cinema- 

Scope, starring Gordon Scott and Yoko 

Tani. The special release is "Prisoner of 

the Iron Mask," also made in Italy, in 

color and Cinemascope. 

All five of these AIP releases were made 

in Euroi>e. 

Court Grants NGC Right 

To Build L.A. Theatre 

LOS ANGELES—Court approval to build 

a 900-seat theatre in Northridge has been 

received by National General Corp., according 

to circuit president Eugene V. 

Klein. The conventional house will be 

located at Reseda Blvd. and Devonshire St. 

in the Los Angeles .suburb. 

This follows a recent court approval 

given NGC for theatres in Palos 'Verdes 

and Albuquerque, N.M., and a drive-in in 

San Jose, bringing to a total of 16 the number 

of theatres to be built or acquired by 

the circuit in the past year. 

'Schizo' to Beckman Film 

NEW YORK—Beckman Film Corp. has 

acquired the worldwide distribution rights, 

excluding the U.S. and Canada, for the new 

feature, "Schizo," starring Robert Alda, 

according to Alexander Beck, president. 

BOXOFFICE July 16, 1962 

Wometco Earnings Up; 

Record 24-Week Net 

MIAMI—Wometco Enterprises, Inc., continues 

on its merry upward financial spiral. 

The Miami-based, TV-movie-vending complex 

has reported that earnings in the 24 

i 

weeks ending June 16 were the highest in 

Wometco's history for any comparable 24- 

week period. 

Net income for the period totaled $916,- 

196, up 55 per cent from $592,010 in 1961. 

Gross income hit $8,915,101, against $6,- 

813,603 in the .similar 24 weeks of 1961. Per 

share earnings came to 83 cents, compared 

with 53 cents for a 10 per cent 

stock dividend at the end of 1961) in the 

two periods. 

The strong upward pattern of Wometco 

earnings brought a revised prediction from 

President Mitchell Wolfson as to how the 

company would fare in 1962. Wolfson, who 

earlier has predicted that the firm would 

earn $1.50 a share during the year, raised 

his forecast to the area of $1.60. 

"Apparently, the leisure time business is 

not being affected by the stock market decline 

like the capital goods industry," he 

said. "Every division of our company remains 

strong." 

He noted that Wometco is committed to 

the construction of motion pictui'e houses 

in five Florida communities—Orlando, 

Boca Raton, West Hollywood, Hialeah and 

Kendall. This would boost Wometco's theatre 

chain to 30. 

Wolfson said serious consideration is being 

given to expand the theatre business 

into other states, but nothing definite has 

been decided. 

'Seducers' to Brenner 

NEW YORK—Brenner Associates has acquired 

"The Seducers," a feature directed 

by Graeme Ferguson and written by Wilson 

Ashley and William Maloney, for distribution 

in the U.S. and Canada, starting in 

August, according to Joseph Brenner, president. 

e 

Frank Newman Rites; 

Pioneer Exhibitor 

SEATTLE—^Last rites were held Friday 

1 61 for Fi-ank L. Newman, 77, pioneer theatre 

owner who retired 

in 1954 as president 

of the Evergreen 

State Amusement 

Corp., operating in 

Washington and Oregon. 

Newman died 

Thursday i5) at his 

home here. 

Entering the motion 

picture industry 

in St. Louis in 1907, 

Newman built and 

operated thi-ee theatres 

in Kansas City 

Frank L. Newman 

between 1915 and 1925— the Royal, the 

Regent and the Newman (now the Paramount). 

The Newman, which was built in 

1919, was hailed at that time as the most 

modern motion picture house in the nation. 

A $35,000 freezing plant forecast theatre 

air conditioning. 

Newman also had interest in the '20s 

in the Butterfly, Milwaukee: Majestic, Ft. 

Smith, Ark.: Pom-th St., Moberly, Mo.: 

Twelfth St., Kansas City, and Granada, La 

Jolla, 

Calif. 

Ready for National 

Release on July 26tb 

« 

r^CQII I I 

e FILM DISTRIBUTING COMPANY'S 

eee 

e oe 

« 

o « 

o e 

In 1925, he sold his interests to Famous 

Playei-s-Lasky and became managing director 

for the Metropolitan and Million 

Dollar theatres in Los Angeles. He was in 

charge of the Warner Bros. Theatres on 

the west coast in 1931 and appointed Pacific 

Northwest division manager for Fox 

West Coast Theatres, May 1932. He became 

president of the Evergi-een circuit in 

1933. 

Sm-viving are his wife, Mrs. Famiie Newman: 

a son, FYank Newman jr., both of 

Seattle, and a daughter, Mrs. Viola Berman, 

Beverly Hills, Calif. 

FIRST MAJOR FILM ATTRACTION 

"THE SCARFACE MOB" 

Starring 

ROBERT STACK - KEENAN WYNN 

NEVILLE BRAND 

In New York: Lewis Ginsburg 

502 Park Avenue 

Suite 1804 

PL 2-9160 

With Barbara Nichols and Pat Crowley 

Contact: 

in Los Angeles: Arthur Greenfield 

780 N. Gower St. 

Write, Wire or Phone For Immediate Bookings 

Hollywood, Calif. 

Hollywood 9-5911 

21

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'Boys' Night Out' Writers 

Dicker for Coproduction 

Filmland's often ballyhooed search for 

"new faces" apparently has spilled over 

into the writing field, as seen in the case 

of Arne Sultan and Marvin Worth, new 

screen writing team that created the 

original story idea for "Boys' Night Out" 

and sold it to Marty Ransohoff. 

To placate financial sources, the independent 

producer could not let unknowns 

write the first draft and turned the idea 

over to a succession of "name" writers. 

In the meantime. Sultan and Worth approached 

Columbia with two new story 

ideas, "Three on a Couch" and "The Baby 

Sitter," which so impressed Arthur Kramer 

that he negotiated for both properties and 

agreed that the partners should have first 

crack at dialoging their own stories. After 

seeing the first draft, all ideas of "name" 

writers being assigned for a second draft or 

polish were dropped. Negotiations are now 

under way on a coproduction level for two 

other S&W properties, "VJ Day Plus 17" 

and "The Toms That Peeped," with Kramer 

expressing himself as convinced that 

original story ideas can best be brought to 

the screen by the creators. 

Mark Robson Terminates 

Fox Production Pact 

Mark Robson's Red Lion Films has 

amicably terminated a contract with 20th- 

Fox effective upon completion of Robson's 

current production, "Nine Hours to Rama." 

The decision concludes a five-year association, 

during which time Robson directed 

such films as "Peyton Place," "Inn 

of the Sixth Happiness" and "From the 

Terrace." 

"Nine Hours to Rama." lensed in India 

and London, will be the Christmas release 

for 20th-Fox. Meanwhile. Robson has acquired 

an option on "Tower of Fire," a 

.screenplay written by Michael Blankfort 

from the novel "Nili Spies" by Anita Engle. 

Castings and Assignments 

Around Various Studios 

. . . 

Around Hollywood: Columbia Pictures 

announced that producer Arthur Hoffe 

would film "The Strange Story" under his 

Haven Productions banner for Columbia 

release. A psychological melodrama, the 

film will be based on Hilda Lewis' novel 

. . . Dorothy Lamour will return to the 

Paramount lot. where she attained initial 

fame as the original "Sarong girl." for a 

top role in the John Ford production of 

"Donovan's Reef," with John Wayne, Lee 

Warren 

Marvin and Cesar Romero 

Beatty has been inked to play the male 

starring role in "Cocoa Beach," first of 

four independent projects produced and 

directed by Robert Rossen for Columbia 

release . . Martin Poll has signed Blanche 

. 

Hanalis to screenplay "The Ca.se Against 

Colonel Sutton," controversial novel by 

Bruce Cameron, which Poll will film for 

•By CHRIS DUTRA 

United Artists following "Janus" and 

"Twist of Sand" . Productions 

has completed "The Starfighters," a jet 

fighter action color feature starring Robert 

Dornan and Shirley Olmsted . . . Alexander 

Knox, who gained international attention 

some 18 years ago in the title role 

of "Wilson." has been signed for a top role 

in MGM's "Cool of the Day." 

Polan Banks Forms Company 

To Film His Own Novels 

Following a deal made with Allied 

Artists from his novel, "Maharajah," Polan 

Banks has formed his own production company 

to film at least four more of his 

novels, with possible AA financing and 

distribution. 

The books are "The Crown Against Axminster," 

"Sleeping Woman," "Venus 

" 

Island and "There Goes Lona Henry." 

Robert Bradford to Produce 

'Beau Johnny' in Europe 

Robert Bradford has purchased "Beau 

Johnny," a screenplay by Jesse Lasky jr. 

and Jack Garris, for independent filming 

in London and Paris. 

The story is based on the life of John 

Law, a Scotsman who became minister of 

finance during the reign of the Dulce of 

Orleans. 

George Murphy, Robert Sisk 

To Produce Three Films 

George Mmphy and Robert Sisk have 

teamed to produce a minimum of three features 

under the GM Productions banner for 

major release. Initial film to go will be 

"Mr. and Mrs.," which will be lensed at 

the Desilu-Gower Studios. 

ON STUDIO SET IN SPAIN—Producer 

Samuel Bronston (1) chats with 

Steve Broidy, Allied Artists president, 

on the set of Bronston's "55 Days at 

Peking" as shooting on the Technirama 

70-Technicolor spectacular began 

in Spain. The film, which stars Charlton 

Hpston, Ava Gardner and David 

Niven, is being directed by Nicholas 

Ray from a screenplay by Philip Yordan. 

AA plans to distribute the film 

Easter of 1963. 

Hal Roach Jr. Back in Fold 

As a Film Producer 

Hal Roach jr. has returned to film 

producing as executive producer of 

.\llied Producers of America, The signing 

follows three years of litigation and 

untangling business snarls resulting 

from involvement of his former producing 

company with companies controlled 

by Alexander Gutera. 

The announcement was made by 

Sanford A. Specht, corporate financier 

who formed the new producing company 

and is its secretary-treasurer. 

Carroll Case is president. Allied Producers' 

headquarters are at the Hal 

Roach Studio in Hollywood. 

The first year's program will be 

limited to four features, Specht said. 

Several screen properties have been 

bought and two will be named by Roach 

for September filming. "Here's Las 

Vegas." musical extravaganza, went before 

the cameras last week. 

New Distributing Company 

Formed by Baumgarten 

HOLLYWOOD — Int^-rcontinental 

Pictures. 

Inc.. a new film distributing company, 

has been formed with Ed Baumgarten 

as president. Baumgarten. formerly 

president of Lippert Pictures and Regal 

Films, is also president of Associated Film 

Releasing Coi-p.. which will continue actively 

in distribution apart from Intercontinental. 

New offices are at 2325 Wilshire 

Blvd., Santa Monica. 

Intercontinental has acquired distribution 

rights in the Western hemisphere for 

a number of top quality features, primarily 

those of Hollybum Film Productions at the 

Commonwealth Studios in Vancouver, B. C. 

Hollyburn is now filming its fh-st picture, 

"The Sweet and the Bitter," scheduled for 

September release. 

Four to eight productions are planned 

per year with the second picture. "No 

Hands on the Clock." scheduled to start 

in August. 

William J. Magginetti. who was production 

head of Lippert. Regal and Associated 

Pi'oducers. is now sei-ving in a similar 

capacity at Commonwealth. 

Baumgai-ten will leave this month on an 

extensive trip setting distribution deals 

with indep)endent exchanges. 

NGC Workshop Meeting 

July 24. 25, San Diego 

BEVERLY HILLS—New ideas and innovations 

will highlight a two-day workshop 

meeting of National General Corp. Theatres' 

district managers July 24. 25 in San 

Diego. Robert W. Selig, vice-president of 

theatre operations, will preside at the 

sessions, with William H. Thedford, Pacific 

Coast division manager. 

District managers in attendance will include 

Bob Smith. Bob Weeks and Harold 

Wyatt. Los Angeles: Ernest StuiTn. San 

Diego; John Klee and Lou Tavolara, San 

Francisco: Oscar Nyberg. Seattle: Ray 

Davis and John Denman. Denver: Jack 

McGee. Salt Lake City: Fred Souttar and 

Leon Robertson. Kansas City, and John 

Meinardi, St. Louis. 

24 BOXOFFICE July 16. 1962

. . .The 

. . The 

. . . Two 

. Good 

'Bon Voyage' (BV) Wins the 

Boxoffke Blue Ribbon Award 

\A/ALT DISNEY'S "Bon Voyage 

" 

By VELMA WEST SYKES 

June 

has been selected by National Screen Council members 

as the best June release that is good entertainment for the whole family. 

Disney has always aimed his pictures at the family trade and in this he does it by 

taking a typical, American middle-class family on a trip to Europe—with Fred Mac- 

Murray as the father, Jane Wyman as the mother, Deborah Walley and Tommy Kirk 

a^ their teenage children and Kevin Corcoran as a juvenile. Their escapades are 

amusing in situations that often approach the slapstick tradition, and only Disney 

could give a new twist to a drinking episode—by having the daughter take care of the 

father when he passes out, after indulging too recklessly at a party. Or have Jane 

Wyman evade an international wolf in such righteous fashion. Or have MacMurray 

handle a grasping French mother so adroitly when she tries to blackmail him for his 

son's alleged indiscretions with her daughter. Disney seems to have learned from 

DeMille, who never overlooked an opportunity to exploit sin in his Biblical epics—by 

always taking a stand against it. 

BoxoFFicE reviewed the picture in its and sentiment and warm feeling,—Mrs. 

issue of May 21 and had this to say, in Claude Franklin, Indianapolis NSC Group 

part, about it: 

of my favorite stars, Fred Mac- 

"Walt Disney has another "ideal for the 

entire family' piece of film merchandise 

in this bright and breezy comedy about an 

American family's adventures aboard the 

luxury liner, United States, and in Paris 

and on the French Riviera . lighthearted 

screenplay is by Bill Walsh . . . 

and follows the surefire entertainment 

formula of his previous Disney hits, 'The 

Shaggy Dog' and 'The Absent-Minded 

Professor,' both also starring Mac- 

Murray," 

The winning picture is doing excellent 

business at the boxoffice—a score of 215 

per cent of normal business in key-city 

first runs. It will be playing all summer 

in extended engagements, probably, before 

reaching the neighborhoods, small towns, 

and drive-ins. 

National Screen Council members, who 

pen comments on their ballots, defend 

their choice in this fashion: 

Clear sailing! Fred is Hollywood's new 

"family man" and it's surprising he 

doesn't get more votes in the All-American 

Favorites poll.—Don Leigh McCulty, 

Clarksburg iW. Va.) Exponent-Telegram 

new Disney delight, "Bon Voyage," 

has a great cast and it is a family story 

for family chuckles.—Mrs. Kenneth C. 

Wilson, San Francisco MP & TV Council. 

I will vote for "Bon Voyage" since it 

centers around Terre Haute, Ind. We 

Hoosiers stick together. It has comedy 

Murray and Jane Wyman, are in "Bon 

Voyage" and the Willards from my home 

state. The film also has beautiful scenes 

of Paris and the Riviera—plus good entertainment.—Laura 

E. Ray, Indianapolis 

NSC Group. 

One EverybodY Can Enjoy 

"Bon Voyage" gets my vote. Here is 

one that evei-ybody can enjoy.—Mrs. W. 

Lashley Nelson jr., president Fed. of MP 

Councils, Upper Darby, Pa. . . . This is a 

good, family film sprinkled with humor, 

warm-hearted feeling and sentiment. A 

firsthand tour of Paris and the Riviera is 

included for good measure.—Virginia M. 

Beard, Cleveland Public Library film 

curator. 

No contest—everybody in the family 

can enjoy "Bon Voyage."—Dave Mclntyre, 

San Diego Evening Tribune ... No competition 

for "Bon Voyage" this month. 

C. F. Motley, Video Theatres, Oklahoma 

City. 

You just can't beat "Bon Voyage" for 

entertainment.—A. B. Covey, Alabama 

Theatre Ass'n, Montgomery . . , Can 

there be any doubt?—Howard Pearson, 

Deseret News, Salt Lake City. 

Good acting in "Bon Voyage," a wholesome 

family pictiu-e with lots of laughs. 

—Mrs. Thomas Leonard, New York State 

Better Film Council . 

entertainment 

—Art Preston, Portland (Me,) Teacher, 

llllllllllllllllllllllllllllllllllllllllllllltllllllllllllllllM 

PARENTS FRED MacMURRAY AND JANE WYMAN WATCH 

SON TOMMY KIRK CHARM A BLONDE AT EIFFEL TOWER 

MICHAEL CALLAN IMPRESSES THE DAUGHTER, DEBORAH 

WALLEY, WHO IS AT THE MOST IMPRESSIONABLE AGE 

r- 

.JAtfjafr r~,r—t- '- :_-- -' - -— 

' -'* 

AS SO MANY TOURISTS HAVE DONE SINCE THE EARLY 

13TH CENTURY. STANDING IN FRONT OF NOTRE DAME 

iiiiiiiiiHiiiiiiiiniiitiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiii 

The Cast 

Harry Willard 

Fred MacMurray Skipper Willard 

Kevin Corcoran 

Katie Willard Jane Wyman Rudolph Hunschak 

Ivan Desny 

Nick O'Mara 

Michael Callan Francoise Prevost Georgette Anys 

Amy Willard 

Deborah Walley Howard I. Smith Alex Gerry 

Countessa DuFresne Jessie Royce Landis James Millhollin 

Casey Adams 

Elliott Willard Tommy Kirk Richard Wattis Marcel Hillaire 

Produced by 

Walt Disney 

Directed by 

James Neilson 

Associate Producers 

Bill Walsh, 

Ron Miller 

Screenplay 

Bill Walsh 

Based on a book by Marrijane Hayes 

Joseph Hayes 

Director of Photography 

William Snyder, A.S.C. 

Production Staff 

Music by 

Paul Smith 

Orchestration and Dance Music 

Franklyn Marks 

Song, "Bon Voyaga," written by 

Richard M. Sherman, 

Robert B. Sherman 

Art Direction 

Carroll Clark, 

Marvin Aubrey Davis 

Film Editor .... Cotton Warburton, A.C.E, 

Color by 

Technicolor 

This award is given each month by the 

National Screen Council on the basis of out* 

standng merit and suitability for family 

entertainment. Council membership comprises 

motion picture editors, radio and TV film 

commentators, representatives of better films 

councils, civic, educational and exhibitor organizations.

BOXOFFICE 

BAROMETER 

This chart records the pertormance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings are added and overages revised. Computation is in terms of percentoge in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

Advise and Consent (Col;

Ad Campaign Is Vital 

To Picture's Success 

NEW YORK — "Independent producers 

are the saving grace to what's wrong with 

the film producing industry today," according 

to John Prankenheimer, who has 

two forthcoming pictures completed for 

United Artists. 

"It was the beginning of a new era in 

producing when the producer-directors 

found their own story properties and 

brought them for financing and release to 

the major companies," Prankenheimer 

maintains. He believes that TV took away 

a certain segment of the average audience, 

but part of this audience is now being 

brought back by provocative, 

controversial 

pictm-es which it cannot see on TV. He 

mentioned that both "Bird Man of Alcatraz," 

which will be released in August, and 

"The Manchurian Candidate," wliich will 

be released in November, are the type of 

fibns which will be talked about by potential 

moviegoers. 

However. Prankenheimer believes that 

the producer or director must map out the 

pictm-e's ad campaign with the distributor, 

as United Artists has pennitted him to do. 

His first pictm-e, "The Young Strangers," 

was released by RKO in 1956 and, after 

several years devoted almost exclusively 

to TV directing, he made "Tlie Young 

Savages," "Bird Man of Alcatraz," both 

with Burt Lancaster starred, and "All Pall 

Down," for MGM release. Prankenheimer 

believes that the wrong campaign, stressing 

the sex angles, was responsible for the poor 

showing "All Pall Down" made at the boxoffice. 

He said that MGM had promised 

him and producer John Houseman that the 

pictui-e would get a dignified, art housetype, 

of ad campaign. 

Prankenheimer, who is only 32, directed 

an average of one a month in his four 

years tenm-e on "Playhouse 90" during 

which his dramas included "The Old Man" 

and "The Days of Wine and Roses" and he 

received several TV awards. Despite this 

acclaim, he prefers the freedom of directing 

pictures instead of today's taped TV. 

There is no real live TV today, he said. 

Pollowing "The Manchurian Candidate," 

for which Prankenheimer hopes to 

tour key cities to discuss new film techniques 

with film critics and exhibitors, he 

will produce and direct "Lie Down In 

Darkness," based on William Styron's recent 

novel, for which the screenplay is cm-- 

rently being written by Richard Yates. No 

casting or starting date has been set, as 

yet. 

Also present at the interview with Pi-ankenheimer 

were David V. Picker, who said 

he "was veiy proud of UA's association 

with F^-ankenheimer," Pred Goldberg and 

Samuel Priedman, UA executives. 

Kaplan Quits Paramount 

NEW YORK—Boris Kaplan, director of 

Paramount's eastern talent and casting department, 

resigned July 9 and will announce 

his future plans shortly. Kaplan 

had been associated with Paramount for 

29 years. Previously, he was general manager 

of Selwyn Theatrical Enterprises, 

which produced plays for Broadway and 

the road. 


.ATTEND 

KICKOFF RALLY—Outstanding 

personalities of the sports 

world and the field of amusements were 

guests at a luncheon at Toots Shor's 

Tuesday (10) of the New York Variety 

Club Tent No. 35 for a kickoff 

rally for the club's annual "Night at 

the Races" at Yonkers Raceway on 

July 25, for Variety's Bill Corum Fund 

to aid handicapped children. Left to 

right are Max Kase, chairman of the 

Variety Club Bill Corum Fund and 

sports editor of the Journal-American; 

Mrs. B. Feldman of the Nassau Philanthropic 

League receiving a check 

from Charles Alicoate, chief barker, 

Variety Club of New York. 

Alicoate Tells Variety 

Club Expansion Plans 

NEW YORK—Plans for Variety Club's 

"Night at the Races," to be held at Yonkers 

Raceway July 25 and futm-e plans for 

the opening of a heart center for handicapped 

childi-en, "right here in New York," 

similar to Variety Club's center in Hempsitead. 

L. I., were outlined by Charles A. 

Alicoate. chief bai-ker, at a luncheon at 

Toots Shor's Tuesday

AA), 

held 

which 

Broadway Business 

'Mink' Is 

NEW YORK—Despite the absence of 

any new first-iiin films in the Times Square 

sector, business remained strong at the 

majority of theatres, headed by the Radio 

City Music Hall, which has taken in more 

than $200,000 for each of its first fomweeks 

of "That Touch of Mink," with long 

waiting lines continuing to fonn both 

mornings and evenings. A fifth week started 

Thursday il2i during which the Hall is 

likely to register $1,000,000. the highest 

figure for this period of the summer in the 

theatre's history. 

Also exceptionally strong, equal to preceding 

weeks, were "Lolita." in its foui-th 

big week at Loew's State and the east side 

Murray Hill: "Advise and Co:isent," in its 

fifth week at the Ci'iterion and the east side 

Sutton, and "The Sky Above—the Mud Below," 

in its third week at the Forum and 

the NoiTnandie on 57th Street. "Boys' Night 

Out" held up well in its third week at the 

Victoria and the tiny Guild but "Mr. 

Hobbs Takes a Vacation" wsls just fair in 

its foui-th week at the Paramount and 

"The Mu-acle Worker" was down in its 

seventh week at the Astor on Broadway 

and better at the east side 52nd Street. 

"West Side Story" held up to near-cal>acity 

in its 38th week of two-a-day at the 

Rivoli and "Judgment at Nui'emberg" also 

held up in its 29th week at the Rivoli. 

"Hatai-i!" which opened at the DeMille 

Wednesday ill) was the week's sole Broadway 

opening. 

Leading all the art houses, by a ten-ific 

margin, was the showing of "Boccaccio 

'70" at Cinema I and Cinema II. which had 

long waiting lines nightly. Also holding up 

well were "Stowaway in the Sky," in its 

ideal 

Remains Strong; 

Smash for Fourth Week 

thii-d week at the Plaza; "A Taste of 

Honey." in its tenth week at the Paris, and 

"Hai-old Lloyd's World of Comedy." in its 

fifth week at the Embassy in Times Square 

and the east side Beekman. Another Conawai+s 

xôu wfien 

WAHOO is 

the 

boxofFice attraction 

to increase business on your 

"off-nights". 

Write tocJay for complete 

cJetails. 

ing or car capacity. 

Be sure to give seat' 

HOllYWOOD AMUSEMENT 

CO. 

3750 Oaklon St. Skokie, Illinois 

tinental release, "End of Desire," opened 

at the Pine Arts Monday i9). 

(Averoge Is 100) 

Astor- The Miracle Worker (UA), 7th wk 155 

Beekmon Harold Lloyd's World of Comedy 

(Confl), bth wk 125 

Copitol—Closed, reopens Aug. 7 with MGM- 

Cineromo 

Carnegie Hall Cinema Lost Yeor at Morienbad 

(Astor), 18fh •Â. 125 

Cinema I, Cinemo II Boccaccio '70 (Embassy), 

2nd wk 225 

Criterion Advise and Consent iCol), 5th wk. 160 

DeMille—My Geisha Para), 4th wk 120 

Embassy Harold Lloyd's World ot Comedy 

(Confl), 5th wk 1 25 

5th Avenue Through a Gloss Darkly (Janus), 

moveover, 1 7lh wk 1 30 

55th Street The Devil's Wanton (Embossy) ....125 

Fine Arts My Geisha (Poro), 4th wk 120 

Forum The Sky Above—the Mud Below 

(Embossy), 3rd wk 180 

Guild Boys' Night Out (MGM), 3rd wk 160 

Little Cornegie The Horse's Mouth (UA), 

return run 110 

Loew's Stote Lolito (MGM), 4rh wk 1 70 

Murray Hill Lolita (MGM), 4th wk 175 

Normandie The Sky Above—the Mud Below 

(Embassy), 3rd wk 1 75 

Palace Judgment at Nuremberg (UA), 29th 

wk. of two-o-day 1 70 

Paramount Mr. Hobbs Takes a Vacation 

(20th-Fox), 4th wk 135 

Pons A Tosfe ot Honey (Confl), 10th wk 145 

Plaza Stowawoy in the Slty (Lopert), 3rd wk. 135 

Radio City Music Moll Thot Touch ot Mink 

(U-l), plus stoge show, 4th wk 220 

Rivoli West Side Story (UA), 38th wk. of twoa-day 

1 90 

68th Street One, Two, Three (UA), return run ..110 

72nd Street The Counterfeit Troitor (Para) 

10th wk 115 

Sutton Advise and Consent (Col), 5th wk. . .160 

Trans-Lux b2nd St. The Miracle Worker 

(UA), 7th wk 130 

Trans-Lux 85th St. ^The Road to Hong Kong 

(UA), 2nd wk 135 

Victoria Boys' Night Out (MGM), 3rd wk 160 

Warner—El Cid ( 30th wk 1 40 

World Mony Ways to Sin (Mishkin), Uth wk. 140 

Sizzling Weather Hurts 

First Runs in Buffalo 

BUFFALO—"Lolita" tacked up a 125 at 

Shea's Teck in spite of red hot weather. 

"Mr. Hobbs Takes a Vacation" tm-ned soft 

at the Center. "Boys' Night Out" in the 

Buffalo reported a 120 in a second stanza. 

" 

"That Touch of Mink up to normal 

in a third week in the Lafayette. 

Buffolo Boys' Night Out (MGM), 2nd wk 120 

Center Mr. Hobbs Takes o Vacation (20rh- 

Fox). 2nd wk 85 

Century Advise and Consent (Col). 2nd wk, ..110 

Cinema Only Two Can Ploy (Col-Kingsley), 

2nd wk 120 

Gronoda Bon Voyoge (BV), 2rKJ wk 115 

Lafayette Thot Touch ot Mink (U-l), 3rd wk. 100 

Paramount Merrill's Marauders (WB) 110 

Teck Lolita (MGM) 125 

Bob Hope 'Visits Baltimore 

For Opening of "Hong Kong' 

BALTIMORE—A holdover. "That Touch 

of Mink," was touching top grosses last 

week. In fact, with one exception, all of the 

first runs were showing holdovers and boxoffice 

figures measured up to about average. 

The single exception was "The Road to 

Hong Kong." It opened auspiciously with 

a E)ersonal appearance of its star. Bob HoE)e. 

The business that followed the opening, 

however, was regarded as "iôutine." 

Auroro After Mein Kampt (Brenner); Karate 

(Brenner), 2nd wk 100 

Charles Block Tights (Mogna), 2nd wk 100 

Cinemo The Voliont UA), 2nd wk 95 

Five West Judgment at Nuremberg (UA), 

12th wk 95 

Hippodrome Hatori! (Pora), 2nd wk 100 

Little ^Whistle Down the Wind (Astor), 3rd wk. 110 

Moyfoir Mr. Hobbs Tokes a Vocation 

(20rh-Fox), 2nd wk 95 

New The Road to Hong Kong (UA) 120 

Ployhouse Only Two Con Ploy (Ccl-Kingsley), 

3rd wk 130 

Stanton That Touch of Mink (U-l). 3rd wk. .150 

Town Advise and Consent (Col), 2nd wk 115 

'Bird Man of Alcotraz' 

2nd Showcase Feature 

NEW YORK—"Bird Man of Alcatraz," 

the Harold Hecht production starring Burt 

Lancaster, will open July 18 as United Artists' 

second "Premiere Showcase" attraction 

at the Astor Theatre in Times Square 

and the east side Trans-Lux 85th Street 

Theatre in Manhattan and in other selected 

theatres throughout Greater New 

York. The first "Premiere Showcase" 

opened June 27 with "The Road to Hong 

" 

Kong. played the Trans-Lux 85th 

Street Theatre and the Beacon on upper 

Broadway, where a third week stai-ted 

Wednesday illi. 

In upper Westchester. "Bird Man" will 

open at the Starlight Drive-In. Cioton-onthe-Hudson. 

while the lower Westchester 

engagements will be at the Colony Theatre, 

White Plains, and Brandt's Yonkers, 

In Nassau, the film will open July 18 at 

the Huntington, Huntington. In Queens, 

it will show at the Meadows Theatre and 

in Brooklyn at the Kingsway. 

'Matter of WHO' Booked 

For Guild in New York 

NEW YORK—Herts-Lion International, 

which is distributing "A Matter of WHO," 

starring Terry-Thomas, has booked the 

British comedy into the Guild Theatre, 

New York, in mid-August, according to 

Jerry Balsam and Carl Pasco, the New York 

distributors for Herts-Lion. 

Manny Barling. Herts-Lion sales executive, 

is also setting up a series of crosscountry 

bookings for later in August. The 

picture, which was produced by Walter 

Shenson and Milton Holmes, who made 

"The Mouse That Roared." featm'es Alex 

Nicol. American actor, and Sonja Ziemann. 

a Continental actress. Howard Weissman 

is handling the New York press for "A 

Matter of WHO." 

Embassy Has Four Pictures 

Playing in 7 Theatres 

NEW YORK—With the opening of Ingmar 

Bergman's "The Devil's Wanton" at 

the 55th Street Theatre July 4. Embassy 

Pictm-es had a total of four features playing 

in seven first-nm theatres in Manhattan. 

The other pictm-es ai-e: "Boccaccio '70," 

playing at Cinema I and Cinema 11; "The 

Sky Above—the Mud Below." plajing at 

the Forum on Broadway and the Normandie 

Theatre, and "Boys' Night Out," released 

by MGM, playing at the Victoria 

and Guild theatres. 

Continental Books Two 

In N.Y. Art Houses 

NEW YORK—Continental Distributing, 

which is releasing "Harold Lloyd's World 

of Comedy. " current at the Embassy and 

Beekman Theatres, opened "End of Desire." 

French film starring Maria Schell, 

at the Fine Aj-ts Theatre Monday 1 9 ) and 

has booked "Waltz of the Toreadors." British 

film staiTing Peter Sellers and Margaret 

Leighton. into the Sutton Theatre 

early in August, following the cuiTent engagement 

of "Advise and Consent." 

After successes in art theatres, AA's "The 

Bridge" is in general release. 

E-2 BOXOFFICE July 16, 1962

BROADWAy 

XJOWARD HAWKS, producer-director 

"Hatari!" is bacli from a visit to Paris, 

where he scouted talent for his three forthcoming 

pictures for Paramount, "Man's 

Favorite Sport," "The Yukon Trail" and 

"Beng-al Tiger." Martin Rackin, Pai-amount 

studio production head, returned to the 

s;udio after an extended business trip to 

Paris and London while two Paramount 

producers. Bud Yorkin and Nomian Lear 

and their executive producer Howard W. 

Koch, are in New York from Hollywood to 

scout locations for "Come Blow Your Horn." 

which will stai- Frank Sinatra and Lee J. 

Cobb. * * * Richard Fleischenn, director of 

the Dino De Laui-entiis production of "Barabbas," 

arrived from Europe Monday i9) 

on the Leonardo Da Vinci to participate 

in promotional activities for the Columbia 

release, which will open at the DeMille 

Theatre October 10. 

©* 

Samuel Goldwyn and Mrs. Goldwyn returned 

on the United States Tuesday (10) 

from their annual trip abroad. * • * Sue 

Lyon, the 15-year-old star of "Lolita," also 

returned from GeiTnany following a whirlwind 

tour of seven cities for the MGM- 

Seven Ai-ts release. 

* * En route to 

Eiu-ope is Lee Remick, who will go to Spain 

to star in Columbia's "The Ballad of the 

Running Man," to be produced and directed 

by Sir Carol Reed, and Elsa Martinelli, 

Italian star of "Hatari!" who has 

been in the U. S. to promote this film and 

the forthcoming "The Pigeon That Took 

Rome," both for Paramount. 

of 

who went to Chicago Monday Oi for the 

opening there, and the appearance of a 

shuttle bus from Times Square in New 

York to the east side showings of "Boccaccio 

'70" at Cinema I-Cinema II on Third 

Avenue. 

9 

Buddy Young of United Artists home 

office publicity department, is the proud 

papa of Elise Karen, born to Mrs. Rebecca 

Young at Centi-al General Hospital, Nassau, 

July 7. Al Fitter, UA's western division 

( 

manager, returned to New York Friday 13 

from trips to Seattle and Milwaukee. ' * ' 

Norman Maurer, producer of Columbia's 

"The Three Stooges in Orbit," got in from 

the coast Tuesday ( 

10 1 to assist his stars 

in their tour of the RKO Theatres, starting 

Wednesday (11). * * * Carol Ellen 

Cohen, daughter of Charles Cohen, exploitation 

director for Embassy Pictures, is 

engaged to Gary Robert Heinberg, who attends 

the Columbia University School of 

Engineering. * * * Harvey Chertok, director 

of advertising and publicity foi- Seven Arts 

Associated, is back from a two-week trip 

tlirough Novia Scotia. 

Elizabeth Allen, who starred in "The Gay 

Life" on Broadway this season, left for 

Hollywood Wednesday dli to play with 

John Wayne and Cesar Romero in John 

Ford's "Donovan's Reef," which stai-ts 

filming in Hawaii July 23. Carl Low, another 

Broadway actor, also left for the 

coast to join "Hud Bannon," being filmed 

by Martin Ritt for Paramount. 

• • 

Michael Constantine, also from Broadway, 

left for Athens, Greece, to join "Not on 

Youi- Life," being filmed there by Morton 

DaOosta for Warner Bros. 

Name Gillis Regional Mgr. 

For Paramount in East 

NEW YORK—Herb Gillis, Paramount 

branch manager in 

Herb Gillis 

i^^^* branches before 

moving to Washington 

in 1955. 

Washington, has been 

appointed a regional 

manager, supervising 

sales operations in 

Washington, Philadelphia, 

Pittsbui-gh, 

Cleveland and Cincinnati. 

He will continue 

as Washington 

branch manager. 

Gillis joined Paramount 

in 1950. He 

served at the Philadelphia 

and Cincin- 

'Strangers in City' Set 

For 55th Street House 

NEW YORK— "Strangers in the City," 

written, produced and directed by Rick 

Carrier in New York City, will open at the 

55th Street Playhouse July 16, following 

Ingmar Bergman's "The Devil's Wanton." 

Both films are distributed by Embassy Pictui-es. 

"Strangers," which was showoi at the 

recent Cannes Film Festival, stars Kenny 

Delmar and Robert Gentile. 

Still playing in New York first runs are 

"Boccaccio '70," at Cinema I and Cinema 

II; "The Sky Above—the Mud Below," at 

the Poi-um Theatre and the Normandie, and 

"Boys' Nig'ht Out," an MGM release, at the 

Victoria and the Guild Theatres—a total 

of seven Embassy pictures. 

Jean Goldwurm, president of Times Film, 

accompanied by Mrs. Goldwurm, left for 

a two-month stay in Europe, where he will 

confer with Hakim Bros., producers of 

"Eva," his latest acquisition. He will return 

in the fall for the opening of his 

"Eclipse" at the Little Carnegie Theatre. 

• " * 

Leonard Lightstone, Embassy Pictures 

vice-president in charge of international 

sales, left for Paris 'Wednesday (ID 

while Joseph E. Levine, Embassy president, 

went to Boston the same day for the opening 

there of "Boys' Night Out" at Sack 

Theatres' new Music Hall. Patti Page, 

Howard Moitls and Zsa Zsa Gabor of the 

cast also attended. • * • Samuel Hacker, 

senior partner of the company bearing 

his name, is back from a six-month European 

trip, 

during which he made arrangements 

with certified public accounting 

fiiTns in London, Paris, Frankfurt and 

Rome to represent him in Eui-ope. 

\ 5PBCIALL Y DESIGNED FOR DRIVE IN THEATRES 

HARMLESS • PLEASANT 

at Embassy include Harold Rand's 

Off to Paris again, on one of his many 

flying trips, was Joseph E. Levine, president 

of Embassy Pictures, who left Thursday 

(12 1 for production and distribution meetings. 

" * * Also Em-ope-bound were Ron 

Randell. who will make MGM's "Follow 

the Boys" on the French Riviera, and Mi's. 

Barney Balaban, wife of the president of 

Paramount Pictures, who sailed on the 

United States Thursday U 

WRITE or 

PHONE: 

NAR Trading Corp. of Flo., Inc. 

320 NORTHEAST 60th ST. MIAMI 37, FLORIDA Phone PLaza 4-4796 

ONLY FACTORY OF ITS KIND IN THE U.S.A. 

BOXOFFICE July 16, 1962 E-3

^

For an 

IDEA-PACKED 

Showmandiser 

Section 

HELPS YOU fAI^MOftl 

No doubt about it, you'll find an amazing array of 

ways to make and save more money in BOXOFFICE. 

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"goings on" in your own home area. And all the 

essential news of your world of films. 

Each week in BOXOFFICE you'll get helpful answers 

and ideas that'll pay off for you in profits and savings 

. . . timely tips on trends and developments in your 

industry. And right in your own regional edition— 

special service that only BOXOFFICE brings you to 

keep you "in on the know" about people and places 

you 

know. 

There's a goldmine of selling angles on tickets and 

concessions for you in each week's issue of BOXOFFICE. 

A wealth of promotion ideas. Answers by experts on 

operation and maintenance. Reliable reviews, boxoffice 

ratings. Picture and industry information. New equipment 

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Don't deny yourself BOXOFFICE complete service any 

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J-lu PiiLc oi ike- yyUtlau nJlctute c::^nLidu^1

. . Van 

. . Manager 

BUFFALO 

The special preview of •Hatan!" Saturday 

morning '71 crowded the Paramount 

Theatre. Manager Ed Miller sent invitations 

to opinion-makers of all ages and classes, 

including Boy and Girl Scouts, city officials. 

police and fire department heads, sheriff's 

office, newspapers, radio and TV personnel, 

jeep dealers, library personnel, department 

store executives, and each one was requested 

to bring along a child as a guest. 

The film opens July 27 at the Paramount. 

Ardis Smith, drama editor of the Evening 

News, featured a solid column interview 

with two foi-mer members of Merrill's 

Marauders. Joseph J. Tuminno of Kenmore 

and Edward Monnin of Elma. The 

story was used a day ahead of the opening 

of the Warner Bros. opus, and along with 

a large ad on the film on the same page. 

The two Marauders also appeared on an 

eai'ly moriring television program on opening 

day . Johnson, appearing in the 

Melody Pair theatre-in-the-round production 

of "The Music Man," attracted overflow 

audiences. The 'Warner Bros, film of 

the same title will open July 25 at the Center 

Theatre and Manager Ben Dargush is 

putting on a big campaign for this one. 

Floyd Fitzsimmons, WB. has been in town 

several times assisting Dargush. 

Carl H. Bush has been named managing 

director and appointed to the board of directoi-s 

of Cheektowaga's newly formed 

Civic Theatre . Rodney Logan 

of the Circle Art Theatre at 444 Connecticut 

St. says business is picking up each 

week. The Circle Art has two major assets 

going for It, says Logan. "'We are getting 

good movies and people who are willing to 

come see them." Future innovations, Logan 

reveals, include a split week policy with 

one program running from Sunday through 

Tuesday, and another 'Wednesday through 

Saturday. Also scheduled for the future is 

a move toward such American and British 

releases as "The Exiles" and "Shadows." 

"We're hoping for newer films, too," Logan 

said. "If we can get through the summer 

we should be in a better bidding position 

for them." 

"If what actor Ralph Bellamy predicts 

is true, Rochester could have been the kickoff 

point this past spring for a new era of 

employment in show business," wrote Jean 

Walrath in that city's Democrat & Chronicle. 

"Bellamy, who is reportedly a leading 

pixjponent of pay television, is speaking of 

a new era of 'Feevee,' which is another 

name for Theatrevision. which was the experiment 

in which Rochesteriaiis witnessed 

a closed-circuit telecast of the Broadway 

play 'Godoon' at the Auditorium Theatre. 

Bellamy, as president of Actors Equity,

. . A. 

. . Plaza, 

PITTSBURGH 

The Max Summerville family of the Parker 

iPa. Theatre is expected to expand 

1 

this fall. Last year they took over a theatre 

at Westfield, N. Y.. which had been 

an operation of the owners of Keller's Theatre, 

North East, Pa., and recent report is 

that Mjs. Summerville on November 1 is 

to assume operation of the last named 

Erie County theatre . Brownsville, 

went dark for the remainder of the summer. 

This is the town's only indoor theatre, 

where at one time four cinemas operated 

profitably . E. "Addie" Klein, 

formerly of local Filmrow who has operated 

Kayline Candy Co., Chicago, for a 

number of years, is recuperating from an 

ilhiess at the home of his daughter, Mi-s. 

L. G. Gardner. Milwaukee . . . Simo Kacandos, 

who came here six months ago 

as a 20th-Fox salesman, is leaving this 

post. 

John, son of Mr. and Mrs. Elmer Hasley, 

Conneaut Lake outdoor theatre owners, will 

enter the Massanutten Military Academy, 

Woodstock, Va., in September ... A holdup 

man got $4,373 at the Greater Pittsburgh 

Drive-In Theatre ... At Columbia, Helen 

Whalen has replaced Adele Kacandos, resigned 

. Rudy Navari and family, vacationing 

. . 

for a month from the Eastwood 

Theatre here, forwarded a pictm-e postcard 

from Seattle's world fair and noted that 

they were on their way to Hollywood. 

Frank Jay "Bud" Thomas, theatre booker, 

and his wife Helen, a niece of this correspondent, 

attended the 25th reunion of 

his 1937 South Hills High School classmates 

at the Penn-Sheraton. This class also 

tmnred out Aaron Hopkins, stagehand, and 

Flobert J. Nellis, actor. Thomas was raised 

In the film business. His father, the late 

\A'alter Thomas, was a theatre employe before 

the first nickelodeon was opened here, 

and then was employed there when it did 

open for the exclusive showing of moving 

pictures. 

Karl L. Kuechler, former theatre organist 

at Oil City and Pittsburgh, now retired, 

gives the Manos Theatre, Indiana, a boost 

when he stages kiddy shows, He presents 

his Karl the Magician act as "magic as you 

like it" to delight the youngsters . . . 'Vai-- 

ious drive-in theatres serve free coffee 

and donuts at the end of those dusk-todawn 

shows, but the Starlight near Uniontown 

offered its July 3 customers a July 4 

dawn breakfast of pancakes, sausages, 

plus donuts and coffee, and the Palace 

Gardens near- Indiana sei-ved a complete 

free breakfast ... A. John Mayer, MGM 

cashier, reports the death of Mrs. Cicely 

K. Bailey, mother of his son Stewart's wife 

Elizabeth. 

Theodore Mikolowsky, an exhibitor foi' 

52 years, asked us to reinstate his Box- 

OFFiCE subscription at his Rex in Masontown 

. John Coussoulis of Indiana comes 

into 

. . 

Pittsburgh twice weekly and looks 

after Manos circuit bookings a;t the Pittsbui-gh 

Theatre Service office . . . 

Elmer 

Grosklos, formerly of Mount Lebanon, retired, 

and now residing in Indiana, is back 

on his parttime job as doonnan at the 

Manos Theatre there after vacationing. 

He was a Filmrow visitor with George 

Potts, manager ... In town were Paul 

Denis and wife Helen Martin, freelance 

wi'iters on show business personalities. They 

were retm-ning to Hollywood and were accompanied 

by sons Ohi-istopher and Michael. 

Marlin Way 'has modernized Theatre Enterprises 

offices at the Avenue Theatre 

building in Dubois. In addition to this theatre, 

he has the Hi-Way Drive-In and 

three other businesses. 

PHILADELPHIA 

Joseph Stefano, Philadelphia screen vmter 

well-known for his big hit, Alfred 

Hitchcock's "Psycho," has been assigned 

to do the film script for "Hanno's Doll," 

which is being boomed as one of Columbia 

Pictui-e's big future movies. "Hanno's 

Doll" will star Jane Fonda. It is based on 

a novel by Evelyn Piper. 

"Harold Lloyd's World of Comedy" opened 

at the Lane last week and Lloyd came into 

town to help boost the film. Lloyd says he 

wanted to see how the present-day audience 

would react to a film of the past. 

Bob Hope, in town last week, attended 

a showing of "Advise and Consent" ait the 

Arcadia Theatre. He was the guest of Ben 

Gimbel. 

Philadelphia film star James Darren was 

among the attractions at Atlantic City's 

Steel Pier. Troy Donahue, motion picture 

star of "A Surmner Place," "Parrish" and 

many others, also appeared on the pier, 

operated by George A. Hamid, with Poncie 

Ponce and Anthony Eisley. 

Fire Destroys Segment 

Of Pennsylvania Studio 

CHESTER SPRINGS, PA.—One studio 

building of Ii-vin S. Yeaworth's thi-eestudio 

lot here was destroyed by fu-e on 

July 3, but Yeaworth is going ahead with 

projects in work on the other two stages. 

It was on this lot that "The Blob" was 

made for Paramount release and "The 4- 

D Man" for Universal. 

Destroyed in the fire were a Hammond 

organ, dubbing and editing facilities, a 

gi-and piano and other equipment. The 

studio is one of the largest in the east. 

Yeaworth has been producing television 

programs and has tm-ned out 200 pictures 

for chm-ch audiences. He recently completed 

"The Gospel Blimp," which he decribed 

as the first "chm-ch comedy." 

BALTIMORE 

Tom Lynch, zone manager for Schwaber 

Theatres, is on a two-week vacation. 

He will visit several places in Pennsylvania 

and relatives at Springfield, Mass. 

. . . Fred Schmuff, executive with Durkee 

Enterprises, has returned from a business 

nreeting in Chicago. 

Joseph Liberto has severed his connections 

as manager of the Stanton Theatre. 

He started there, when the theatre was 

known as the Stanley, in 1943, and remained 

except for time out to serve in the 

U. S. Navy. His present plans are indefinite. 

A board of directors meeting of the Allied 

Motion Picture Theatre Owners of 

Maryland was scheduled for Wednesday 

1 

afternoon 1 li , according to executive secretary 

Jack Whittle. 

Irving Blumberg, publicist for Wai-ner 

Bros. Pictures out of Philadelphia, is spending 

several days in Baltimore for advance 

pixjmotion on "The Music Man" . . . Max 

Miller, publicist for United Artists, came 

in for publicity on "The Road to Hong 

Kong," 

The Aero Shopping Center, which includes 

the Aero Theatre, a 660-seat subsequent-run 

house, is scheduled to be sold 

at public auction July 24. The property, 

formerly owned by Edward Perotka, is now 

controlled by the Chatham Holding Coi-p- 

Kenneth AUensworth is manager of the 

theatre. 

Aaron B. Seidler, manager of the Nctt-thwood 

and Hillendale Theatres, was in New- 

York for business and pleasure . . . Charles 

"Chuck" Kasda, manager of the Little, entertained 

weekend guests from Philadelphia. 

Ramsey. N.J.. Councilmen 

In Move Against Drive-In 

RAMSEY, N. J.—The borough council 

has instructed its attorney, Bruce H. 

Losche, to oppose construction of an outdoor 

theatre on the west side of the highway 

in Upper Saddle River, next to the 

Ramsey border. A building permit for the 

theatre has been issued by Upper Saddle 

River to Skouras Theatres. 

The council's decision to act against the 

di'ive-in constniction followed airing of 

complaints from a small group of residents 

living along the part of East Crescent 

avenue bordering the di'ive-in site. 

CLAIRTON, PA.—"ROMAN MIRIO CINEMA 

CARBONS ore the best I have ever used. You 

may quote this if you like," was the praise 

ROMAN MIRIO CINEMA CARBONS received 

from George Taylor, Projectionist, Capitol 

Theatre. 

Adv. 

Am

i 

production 

15 

which 

LUNCHEON FOR 'TERROR' STAR—American International hosted a press 

luncheon for actor Vincent Price, star of "Tales of Terror," at the Hemisphere 

Club in New York in connection with the opening of the film. Left to right: 

George Waldman, New York franchise holder for AIP; Harry Mandel, president of 

RKO Theatres; Price; Samuel L. Seidelman, vice-president in charge of foreign 

distribution for AIP; Matthew Polon, vice-president, RKO Theatres; Archie 

Berish, RKO film buyer and booker, and Al Sunms, music director for AIP, 

Mrs. Twyman Addresses 

Juvenile Workshop 

NEW YORK—The foui- steps that the 

public should follow In the area of films 

was discussed by Mis. Margaret G. 

Twyman, director of community relations 

for the Motion Picture Ass'n of America, 

when addressing a workshop on juvenile 

delinquency at Brooklyn College Tuesday 

(10). 

The group, including 75 teachers from 

New York state, heard Mrs. Twyman discuss 

mass media and juvenile behavior, as 

interpreted by outstanding specialists in 

the fields of sociology and psychiatry. Her 

four steps were : H support of the better 

product—films that sell best will continue 

to be produced: i2i mass media reflect 

society as it is and not always as people 

wish it to be: i3i that the public is now 

learning to select films as it learned long 

ago to select books, music and other 

cultural pursuits: and i4) that there are 

many sources of film information available 

•to any member of the community really 

interested in learning about the content 

oi films they plan to see. 

Paramount Sees Pay TV 

As Profitable Some Day 

NEW YORK—In a registration statement 

filed with the Securities & Exchange Commission 

last week. Paramount Pictm'es 

Corp. believes pay-TV will be "economically 

feasible" some day, but when it will be 

profitable is "difficult to estimate." 

Paramount owns the Telemeter pay-TV 

system and was seeking to register for sale 

to the public 5,625 shares of common stock 

received by David Susskind when half of 

Talent 

i 

Associates 

f ii-m waf 

i 

bought by Paramount in 1961. 

Paramount's experimental cable-TV is 

in Etobicoke, 'Toronto suburb) Canada. 

The company also is experimenting with 

on-air pay TV with an FCC experimental 

license in the early morning hours over its 

own KTLA-TV, Los Angeles. 

The statement to the SEC indicated 

Paramount has spent over $4,500,000 in 

developing the pay-TV enterprises. 

The Three Stooges Tour 

43 New York Area Spots 

NEW YORK—The Thi'ee Stooges. Moe, 

LariT and Curley Joe, started a whii-lwind 

five-day toui- of 43 RKO and other metropolitan 

area theatres Wednesday illi to 

promote their Columbia film, "The Three 

Stooges in Orbit," which was playing first 

run in the Manhattan spots. 

On Wednesday, the Thi-ee Stooges appeared 

at the Castle Hill, Yonkers, White 

Plains, New Rochelle, Mt. Vernon, Coliseum, 

Alhambra and Pelham theatres: Thursday 

112), they traveled to the Marboro, 

Walker, Ambassador, Stadium, Biltmore, 

Kinema, Republic, Maspeth and Savoy 

Theatres: Pi'iday, they toui'ed the Marble 

Hill, Chester. Fordham. 86th Street, Hamilton, 

Franklin, Royal and Regent Theatres: 

Saturday il4), they visited the Flushing, 

Bushwick and eight other houses and Sunday 

1 1 . the Three Stooges wound up theii' 

tour at the Riverside Theatre, following 

seven other theatre appearances. 

Loew's Leases New Theatre 

Being Built in D.C. 

WASHINGTON—Loew's Theatres, Inc., 

has leased a new motion picture showcase, 

the 600-seat Embassy Theatre, at Florida 

and Connecticut avenues, now being built 

by the Cafritz Construction Co., according 

to Lam-ence A. Tisch, president and board 

chairman. The new theatre will be adjacent 

to the new Universal Bldg., North 

Washington's largest office building, now 

rising on the site. Negotiations were concluded 

by Arthm- M. Tolchin, assistant to 

the president of Loew's. and Ii-win Altman 

of the Cafritz Co.. following approval of the 

acquisition by the Department of Justice. 

Loew's Embassy, which is scheduled for 

completion by eai'ly 1963, "is only the fii-st 

of a number of new theatres to be built or 

leased by Loew's in om' company's planned 

expansion campaign," Tisch said. 

Glenn Ford's next starring picture for 

MGM will be "The Comlship of Eddie's 

Father." 

'Advise' Benefits Reap 

In First 16 Premieres 

NEW YORK—"Advise & Consent," Otto 

Preminger's film version of the Pulitzer 

Prize novel by Allen Drury. has rolled up 

more than $186,000 for 20 different charities 

in its first 16 benefit premieres around 

the country. The special benefit showings 

of the United Artists release are part of a 

nationwide program, under which the 

senators from each state in the union will 

sponsor a preview for charities of their 

choice. Preminger offered these benefits as 

a token of his appreciation for the cooperation 

and hospitality of the United States 

Senate during the filming of "Advise & 

Consent." 

The 16 premieres include: Phoenix, Ai-iz., 

Los Angeles, Denver, Honolulu, Hawaii, 

Chicago, Des Moines, Baltimore, Boston, 

Detroit, St. Louis, Omaha, Portland, Ore., 

Philadelphia, and Washington. D. C. 

South Africa Wins Univ.'s 

Overseas Sales Drive 

NEW YORK — African 

Consolidated 

Films, Universal's distributor in South Africa, 

was the top winner in the company's 

overseas Presidential Sales Drive. Americo 

Aboaf, \ice-president of the company's foreign 

division, said that every week of the 

26-week drive topped comparable weeks in 

1961, with the entire drive period exceeding 

the first 26 weeks of 1961 by 51 per 

cent. 

Second place winner was Rudi Gottschalk, 

Universal's manager in Brazil. Finishing 

third was HemT Sayere, manager 

in Pakistan. 

In the contest between overseas divisions, 

supervisor Al Lowe's Latin America dirision 

took top honors, with Eui-ope second and 

the Far East thii'd. 

Emil Buyse to UA Post 

In Europe, Middle East 

PARIS—Emil Buyse, who staj-ted in the 

film industry in 1946 as a member of the 

RKO publicity department in Belgium, has 

been named director of advertising, publicity 

and exploitation for United Ai-tists in 

Continental Europe and the Middle East 

by Eric Pleskow. UA Continental manager. 

Buyse succeeds Roger Sardou, who resigned 

to form his own publicity fuTn. 

Buyse has headed his own public relations 

fiiin in Paris in recent years. At UA. 

he will work closely on all distribution 

matters with Charles "Jerry" Juroe, UA 

supervising director of publicity and advertising 

for the United Kingdom and Continental 

Europe. 

Matofsky Joins Carol Reed 

On 'Ballad of Running Man' 

LONDON — Harvey Matofsky has been 

appointed international publicity coordinator 

for Carol Reed's "The Ballad of the 

" 

Running Man, will be made for 

Columbia release in Spain and Ireland. 

For the last year, Matofsky has been 

director of advertising and publicity for 

Charles H. Schneer Productions and is 

taking a leave of absence to take on the 

Reed assignment. 

'E-8 BOXOFFICE :: July 16, 1962

(Hollywood Office— Suite 320 at 6362 Hollyicood Blvd.) 

Lytton Center Open 

After Gay Preview 

HOLLYWOOD—Now open to the public 

following a red-carpet filmland preview 

is the Lytton Center of Visual Arts, located 

on the corner of Sunset and Crescent 

Heights boulevards, once occupied by the 

historic Garden of Allah. 

The Center will house an art gallery, a 

museum filled with motion picture 

memorabilia and a full-sized motion picture 

theatre which will offer movie classics 

and educational 

films. 

The director of the museum is Herbert 

Kline, film writer-director, with his wife 

Josine lanco Kline as curator. A highlight 

of the Center is a huge photo mural containing 

portraits of the screen's greatest 

stars by artist-photographer Eliot Elisofan. 

New SAG Regulations 

On Agencies to Vote 

HOLLYWOOD—Copies of new regulations 

governing agencies handling theatrical 

and television film actors have been 

sent by the Screen Actors Guild to members. 

Members are asked to vote ratification 

of the agreement, reached following 

lengthy negotiations. 

While SAG has ended production waivers 

granted agencies, a new facet of the agree- 

six 

ment permits agents to finance up to 

episodes of one video series, albeit they 

cannot acquire control of the series. According 

to the guild, this will enhance 

actors" earnings because agents will be 

spurred to place the thespians in more 

TV series. Agents may not, however, 

finance theatrical productions. 

This and other new regulations, mostly 

dealing with improvements in TV. will go 

into effect July 31, for five years instead 

of the previous ten-year teiTn. 

Fete Singapore Exhibitor 

HOLLYWOOD—Loke Wan Tho, top theatre 

owner and financier of Singapore, was 

hosted at a Paramount studio luncheon by 

Jack Karp. head of the studio, and Martin 

Rackin, Paramount studio production chief. 

The Singapore exhibitor is a house guest of 

Jules Stein, MCA topper, during his Hollywood 

visit. 

Deal for 'Sanchez' 

HOLLYWOOD—Carlo Ponti will 

finance 

"The Children of Sanchez." in a deal concluded 

by Elliott Kastner and Abby Mann. 

Kastner will produce. Mann will write, and 

Vittorio De Sica will direct the film, slated 

for a November start in Mexico. 

EXECUTIVES MEET AT PREMIERE—The Boulevard Theatre, Los Angeles, 

was the scene of a gala premiere held for "Cry Freedom," Parallel Film Distributors 

release. Pictured in the lobby prior to the screening are (I. to r.) Pancho Magalona, 

star of the film; James J. Cassidy, PFD president; Bob Helm, of Allied 

Theatres, operator of the Boulevard; George J. Joseph, president of Tamaraw 

Studios, Manila, Philippines, and Sam Nathanson, Parallel general sales manager. 

MCA Surrendering Its 

Agency by July 18 

HOLLYWOOD—Pursuant to an agi-eement 

entered into between the Screen Actors 

Guild and MCA, Inc., and MCA Artists, 

Ltd. on Oct. 23. 1961, providing for a transitional 

period during which the latter 

would either divest itself of its production 

or its agency interests, announcement has 

been made by John L. Dales, national executive 

secretai-y of SAG. that the guild 

has received notice from MCA foi-mally 

notifying SAG of the suiTender of its 

agency franchise on or before July 18, 1962. 

The notice, signed by Lew R. Wasserman. 

president of MCA, Inc. and chief executive 

officer of MCA Ai^tists, stated that 

MCA, Inc.. as of June 18, 1962, acquired in 

excess of 50 per cent of the voting stock of 

Decca Flecords, which owns in excess of 50 

per cent of the voting stock of Universal 

Pictures Co. In accordance with the October 

agreement, therefore, MCA Artists 

suiTenders its agency franchise. 

Rotus Harvey Named V.C. 

COMPO Representative 

NEW YORK — Rotus Harvey, newly 

elected international chief barker of 

Variety Clubs International, will be the 

representative of that organization on the 

executive committee of the Council of 

Motion Picture Organizations. 

Harvey, who lives in San Francisco, will 

succeed Edward Emanuel, former chief 

barker and now chairman of the board of 

the Variety Clubs. 

'Boccaccio 70' Star 

Will Attend Premiere 

HOLLYWOOD—A gala invitational premiere 

will be held for "Boccaccio '70" at 

the Pine Arts Theatre, Beverly Hills, on 

July 25, it was revealed by Joseph E. Levine, 

president of Elmbassy Pictures Coip. 

Romy Schneider, Europe's newest major 

star, will visit California for the first time 

when she comes here to attend the premiere. 

Miss Schneider is the star of "The 

Job." one of the three separate stories comprising 

the modern version of Giovanni 

Boccaccio's 14th century classic. Sophia 

Loren and Anita Ekberg star in the other 

two segments of the film. 

Jack McGee Is Chairman 

Of NT President's Week 

BEVERLY HILLS—Jack McGee. Salt 

Lake City district manager, has been named 

chairman of National Theatres' President's 

Week—September 12-18—which will be 

dedicated to Eugene V. Klein, head of the 

220-theatre circuit, it was announced by 

Robert W. Selig, vice-president of theatre 

operations. 

Title 

Changes 

Battle Aboard the Defiant (Col> to 

DAMN THE DEFIANT! 

Rebel in Paradise (Ind.) to NOA NOA. 

BOXOFFICE July 16, 1962 W-1

'Bird Man' 325 Debut 

Is L.A. High Scorer 

LOS ANGELES—Local boxoffices soared 

for the week, with a pair of hefty openers 

Barriering great returns and the July 4 

holiday aiding business in general. "Boys' 

Night Out" bowed with a sock 205 per cent, 

while "Bird Man of Alcatraz" racked up a 

terrific 325 in its first frame. This gave the 

Fox Wilshire Theatre the best grosses the 

house has had in two years, according to 

Pox West Ooast, with the first two days 

business estimated at $7,100. "Lolita" 

continued with a lusty 190 in its third 

stanza to pace the holdovers, and "West 

Side Story" again led the hard-ticket offering 

with 250 in its 30th week. 

{Average Is 100) 

Beverly Lolita (MGM), 3rd wk 1 90 

Beverly Conon The Five I>ay Lover (Kingsley), 

5tti wk... The Kitchen (Moyfair-Kingsley), 3rd wk. 95 

Corthoy Circle El Cid (AA), 29th wk 65 

Chinese ^West Side Story (UA), 30fh wk 250 

Egyption Hotori! (Para), 2nd wk 170 

El Rey, Orpheum, Pix ^The Rood to Hong Kong 

(Para), 2nd wk 75 

Fine Arts The Mirocle Worker (UA), 7t-h wk. 130 

Four Star Lisa (20th-Fox), 3rd wk 65 

Fox Wilshire Bird Man ot Alcatraz (UA) 325 

Hawaii, Warren's Creation ot the Humonoids 

(Emerson) 65 

Hollywood Poromount Bon Voyage (BV), 3rd wk 125 

Iris, Hillstreet Big Red (BV) 75 

Los Angeles, Loyola, Vogue ^Mr. Hobbs Takes a 

Vocotion {20th-Fox), moveover 

Music Holl Only Two Con Play (Kingsley), 

2th 

145 

1 wk, 80 

Pontages, Stote, Wiltern Boy's Night oilt (MGM) 205 

Wcrr.er Beverly Advise and Consent (Col), 

5th wk 

1 50 

Voqobond The Five Day Lover (kingsley); 

The Kitchen (Mayfoir-Kingsley), 3rd wk 70 

Portland Suburbans, Airers 

Play First-Run Product 

PORTLAND—Movie business is topsyturvy 

here with many first runs making 

their debuts in suburban houses. "Judgment 

at Nuremberg" at the Irvington, adjacent 

to the $30,000,000 Lloyd Center, has 

set a house record, Stan Smith reports. 

"Boys' Night Out" bowed the previous week 

at both the Laurelhurst and the Super 99 

Drive-In, while "The Counterfeit Traitor" 

was at the subui-ban Bagdad and the 

Amphitheatre Drive-In. "Mr. Hobbs Takes 

a Vacation" played another suburban 

house, the Esquire, also the Sandy Blvd. 

Drive-In. 

Broodwoy, 104t-h St. Drive-In ^Thot Touch of 

Mink (U-l), 3rd wk I75 

Esquire, Sarxty Blvd. Drive-In ^Mr. Hobbs Takes' 

a Vocation (20th-Fox) 

] 75 

Fox Advise and Consent (Col), 2nd wk 155 

Hollywood Seven Wonders of the World 

(Cineromo) 250 

Irvington^ Judgment at Nuremberg (UA), 

2nd wk 250 

Music Box--West Side Story '(UA).' uih' wk.".'.250 

Orpheum— El Cid (AA), 5th wk 150 

Paramount, 82nd St. Orive-ln—The Rood to 

,,?r? 'i°"^ '^'^'' '''•« Nun and the Sergeant 

(UA), 2nd wk ]50 

"Music Man' Swings High 

In Double Denver Bow 

DENVER^The long-awaited film version 

of "The Music Man" opened day-anddate 

in two showcases here, the Crest and 

ENDLESS 

URNS THE ENTmt 

POSITIVE ROD 

Sov« Corbon Cojt 

1 •irrtiittTVU 

Woit C»att Thoatr* Sorvic* 

ini R.W. nuiNn - rntuiw, ohmii 

Call—wni»—w.f«— for dcmonii'otion 

the Paramount, where it racked up huge 

scores of 400 and 350 per cent, respectively. 

Another vigorous starter was "Hatari!" at 

the Denver, which recorded a 200. All in 

all, this was a fine week for the local firstrun 

houses. 

Aladdin Black Tights (Magna); Oklahomal 

(Magna), revival 1 00 

Centre Mr. Hobbs Takes a Vacation (20th- 

Fox), 3rd wk 1 00 

Cooper Cinerama Holiday (Cineromo), 6tih wk. 220 

Crest The Music Man (W8) 400 

Oenhom West Side Story (UA), 10th wk 170 

Denver Hotori! (Poro) 200 

Esquire ^La Dolce Vita (Astor), revival, 2nd wk. 90 

Orpheum Advise and Consent (Col), 2nd wk. ..120 

Paramount The Music Mon (WB) 350 

Towne ^Bon Voyage (BV), 2nd wk 230 

Strong Holdover Lineup 

Thrives in San Francisco 

SAN FRANCISCO—The week was bright 

in San Francisco with a collection of good 

pictuies (not the weather)—all holdovers. 

"That Touch of Mink" continued strong 

at the Golden Gate. "El Cid" closing a sixweek 

run at the Esquire on Market street, 

did excellent business in proportion to the 

roadshow recoi^d at the Alexandria—and is 

reE>orted to be doing a top grossing business 

over "Ben-Hur," "King of Kings" and 

"Spai-tacus." 

Cineroma-Orpheum' Holiday in Spain (Cinemirocle), 

6th wk 80 

Esquire El Cid (AA), 6th and final wk 100 

Fox Mr. Hobbs Takes a Vocation (20th-Fox), 

2r>d wk 100 

Golden Gote ^Thot Touch of Mink (U-l), 3rd wk. 175 

Metro ^Whistle Down the Wind (Astor), 3rd wk. 175 

Poromount Hotori! (Poro), 3rd wk 125 

Presidio A Taste of Honey (Cont'l), 6th wk. ..300 

Stoge Door ^Lolita (MGM), 2nd wk 400 

St. Froncis Ailvise and Consent (Col), 3rd wk. 100 

United Artists ^West Side Story (UA), 29th wk. 275 

Vogue ^Through a Glass Darkly (Janus), 9th wk 150 

York 24 A Taste of Honey (Cont'l), 6t'h wk. ..100 

'Vacation' Edges Others 

On Good Seattle List 

SEATTLE — Two vacation -type films 

OE>ened to good first weeks on local screens. 

At the Colisetmi "Mr. Hobbs Takes a Vacation" 

completed its first week with a strong 

160 per cent, while at the Paramount "Bon 

Voyage" chalked up a healthy 150. Among 

the holdovers, "West Side Story" wound up 

its sensational 20th week with 140. Enjoying 

good second-week business and sharing 

130 scores were "Advise and Consent" at 

the Fifth Avenue and "That Touch of 

Mink" at the Music Hall. 

Blue Mouse Boys' Night Out (MGM), 2nd wk. 85 

Coliseum Mr. Hobbs Takes a Vocation 

(20th-Fox) ]60 

Fifth Avenue Âdvise and Consent (Col), 2nd wk. 130 

Music Box West Side Story (UA), 20th wk 140 

Music Holl That Touch of Mink (U-l), 2nd wk. 130 

Poromount—^Bon Voyoge (BV) 1 50 

'El Cid' to 31 Theatres 

LOS ANGELES—After a seven-month 

run as a roadshow attraction at the 

Carthay Circle Theatre, "El Cid" will open 

special engagements in 31 theatres in this 

area July 18, including the Los Angeles, and 

Hollywood theatres, 12 Fox West Coast 

drive-ins. eight Pacific drive-ins and four 

Fred Stein Enterprises drive-ins. 

Seven Arts Pacts Two Meggers 

HOLLYWOOD—Directors Phil Karlson 

and Richard Ru.sh have been inked to new 

multiple-picture deals by Seven Arts, under 

which Karlson initially will helm "The Enchantress," 

starring Robert Mitchum, and 

Rush will handle megaphone chores on 

"Tills Property Is Condemned," Tennessee 

Williams play which Fred Coe will produce. 

'Papa' Gleason Hosts 

Studio Circus Party 

HOLLYWOOD—The Paramount studios 

and producer Jack Rose gave a "Papa's 

Circus Party" by Jackie Gleason for members 

of the press and their children at the 

studio on behalf of the currently filming 

Rose production, "Papa's Delicate Condition." 

Circus acts, including a magician, clowns 

and monkeys, were part of the afternoon's 

entertainment, with hot dogs, ice cream, 

cokes, popsicles and Chunky Nut popcorn 

on the bill of fare. In addition, one of the 

highlights was the gift of a beagle puppy 

named Plush Pup to a lucky child holding 

the winning ticket. 

Extras' Hawaiian Effort 

Obtains SAG Blessing 

HOLLYWOOD—The board of directors of 

the Screen Actors Guild has voted unanimously 

to endorse and .support a Screen 

Extras Guild's campaign to organize motion 

picture extra players in the Hawaiian 

Islands. 

SAG currently is signing up as members 

Hawaiian performers who have worked as 

film extras during the last year and will 

shortly open collective bargaining negotiations 

with the producers for a contract 

governing extra player wages and conditions 

in Hawaii. 

MGM and Food Chain Join 

Shopping Center Project 

HOLLYWOOD—Plans for a major development 

of a parcel of its Culver City 

real estate holdings were unveiled by MGM, 

as part of the company's continuing policy 

of diversification. MGM. Inc.. and Pood 

Giant Markets, Inc., jointly announced the 

signing of an agreeement for a shopping 

center project on 12 acres of previously undeveloped 

property that has never been 

used for motion picture purposes. 

Construction will start this summer of 

a modern retail distribution center. 

Actor and Producer Sign 

New 2-Picture Deal 

HOLLYWOOD—A two-picture deal has 

been concluded by producer Joe Steinberg 

and Nick Adams to update their previous 

pact after the actor was forced to bow out 

of a costarring role in "To Be a Man," 

which Steinberg recently completed in the 

Philippines. 

A January 1 starting date has been slated 

for Steinberg's initial film with Adams 

when the latter has completed shooting his 

Saints and Sinners TV series. 

'Boccaccio' to LA 

LOS ANGELES — "Boccaccio '70" will 

start an exclusive engagement July 25 at 

Fox West Coast's Fine Arts Theatre, according 

to Joseph E. Levine, president of 

Embassy Pictures. The Italian film's three 

femme stars — Sophia Loren. Romy 

dub the 

Schneider and Anita Ekberg—will 

picture for conventional dates as soon as 

Levine and sales vice-president Len Lightstone 

set aiTangements in Paris with producer 

Carlo Ponti. 

W-2 BOXOFFICE :: July 16, 1962

LOS 

ANGELES 

Tverett Sharp, an executive with Pox West 

Coast Theatres for 35 years, has been 

appointed general sales manager in charge 

of first-nin and circuit sales for Manhattan 

Films International. The appointment 

is in line with current expansion plans of 

Manhattan which has recently acquired a 

large backlog of films, including 18 from 

Pathe-America, through its affiliation with 

Astor Pictures as the latter's exclusive distributor 

for the 13 western states. 

Bill Jenkins, veteran of theatre operations 

and film buying, resigned from Arizona 

Paramount Corp., as film buyer, effective 

August 1 . . . Roy Dickson's Theatre 

Booking Service has moved into the Film 

Exchange BIdg., Room 11. Gladys Collins 

remains as secretary. 

Lester Tobias, formerly with Manhattan 

Films, is in the Sierra Hospital in Fresno, 

following a heart attack ... It is a girl 

for the Jack Berwicks, Columbia advertising 

head . . . John Lewis, Nace Theatre 

film buyer, is here from Phoenix. 

. . . 

Bill Alford in from Desert Hot Springs 

Prudence 

for booking and buying 

Underbill, 29 Palms Drive-In, 29 Palms, 

booking and buying at Manhattan Films 

office with Jack Sherriff . . . Gordon Wilson, 

former MGM booker, joins Manhattan 

Films in the same capacity . . . Tim Aspell 

jr., foiTiier manager of the MGM office 

here, has joined Joe Emerson's Film Enterprises 

in charge of the L.A. area. 

SAN FRANCISCO 

Duss Meyer, partner of Pete DeCenze, producers 

of "Eve and the Handyman" 

and the current success in San Francisco 

"The Immoral West," leaves soon with his 

wife on a business and pleasure trip covot'- 

ing the countryside and high spots in 

Europe. Russ, well-known for his photography, 

will shoot background scenery 

for a future film. 

The summer teams of the Variety Mixed 

Bowling League are active and having a 

lot of fun but needing moral support. Drop 

in at the Park Bowl any Monday evening. 

Dolores Jovic, secretary to Irving M. 

Levin is enjoying a two-week vacation, as 

are Agnes Cannon and Milli Williamson of 

the Allied Artists office . . . Among the 

few visiting during the holidays were Alan 

Finley, Boyes Springs: James Lemos, 

Benicia, and Bill Blair, Cloverdale. 

George Janosi, formerly assistant house 

manager of the Paramount, has been promoted 

following the retirement of Charles 

Welch, house manager. 

Will Price Is Dead 

McCOMB. MISS.—Will Price, 49. former 

film and TV director, died of an apparent 

heart attack on the way to a hospital at 

Jackson, Miss., July 5. Pi'ice, once maiTied 

to Maureen O'Hara, had been ill two years. 

He spent many years in Hollywood. One of 

the films on which he worked was "Gone 

With the Wind." 

Arizona Obscenity Law Held Valid 

May Also Apply to Motion Pictures 

PHOENIX—A ruling by the Arizona supreme 

court that upholds a state law banning 

sale of obscene literatm'e may also 

prohibit the showing of "sex-filled adult 

only" movies, a superior coui't judge believes. 

Judge Kenneth C. Chatwin of Maricopa 

County, a leading member of the 

MoiTnon Church, believes the ruling may 

open the door for "cleaning up the stuff 

that appai-ently is being shown on the 

screens." 

"Any bookseller who sells this kind of 

literature knows what he is selling because 

he orders it for the market that wants it," 

Chatwin said. By the same token, any theatre 

operator who shows stuff on the 

sci-een that can be described the way some 

of these movies are described also knows 

what he is showing." 

County attorney Charles N. Ronan, who 

would have to prosecute such a case, 

pointed out that Arizona has no law that 

specifically controls the content of movies. 

Chatwin believes the state's obscenity law 

applies. 

DECISION UP TO JURY 

"If the movies ai-e as obscene as the theatre 

operators apparently want people to 

believe," Chatwin said, "it seems likely the 

law covering the sale of obscene material 

could apply. It would be, of course, up to 

jury to deteiinine two things, according to 

the supreme court ruling. One, that it was 

obscene and, two, that the theatre operator 

knew of its contents. 

"But the descriptions 'dai-ing, adult only, 

bi-utally frank, the naked tinith about a 

subject no one discussed' and so forth, certainly 

caiTy a strong inference of obscenity." 

FORMER BISHOP'S COUNSEL 

Chatwin is a former bishop's counselor in 

the Chm-ch of Jesus Christ of Latter Day 

Saints and has sei-ved a foreign mission for 

the chm-ch. He is active in various Mormon 

groups dealing with social pixiblems. 

His views on the possible application of 

the obscenity statute came on the heels of 

an Arizona supreme court ruling that upholds 

the state's laws against disseminating 

obscene material. Ronan said the 

law is ambiguous enough in part to warrant 

a legal study to deteiTnine whether it 

could be applied to movies. 

The law itself reads: 

"A person is guilty of a misdemeanor 

Who: ". 

. . wiites, composes, prints, publishes, 

sells, distributes, keeps for sale, gives, 

loans or exhibits an obscene or indecent 

writing, paper or book to any person, or designs, 

copies, draws, engraves, paints or 

otherwise prepares an obscene or indecent 

picture or print." 

Chatwin said his views are based primarily 

on the latter part of the law. If that 

section could be consti-ued to include movie 

pictures and prints, then pixjsecution would 

be possible, he believes. 

Chatwin described the supreme court 

opinion as "excellent" because it holds 

both retail and wholesale sellers directly 

responsible for the material they are handling. 

Ronan 's views, somewhat more cautious, 

are that the law, though fir.st adopted in 

1901, before movies were being shown, 

could by extension possibly apply. 

Neil Hefti Is Assigned 

'Blow Horn' Score Chore 

HOLLYWOOD — Neil Hefti has been 

signed by producers Bud Yorkin and Norman 

Lear to compose and conduct the 

score for their Tandem Productions' "Come 

Blow Your Horn." The film is set to roll 

September 10 in association with Prank 

Sinatra's Essex Productions and Paramount 

Pictures, for Paramount release. 

Yorkin directs the film with Howard W. 

Koch as executive producer and Frank 

Sinatra and Lee J. Cobb toplining. 

George Pal to Visit Cities 

For 'Grimm' Premieres 

LOS ANGELES — Producer-director 

George Pal will take to the i-oad in late 

July in behalf of the MGM-Cinerama presentation 

of his pi-oduction. "The Wonderful 

World of the Brothers Grimm." 

Pal will visit all of the 14 cities scheduled 

to open the film on August 8, and is 

booked for numerous radio and TV appearances 

plus interviews and press conferences. 

Capricorn to Film in Rome 

HOLLYWOOD—"The Loves of Eve kartin," 

a screenplay by Dalter Doniger, has 

been purchased by Clark Bramwell, president 

of Capricorn Productions, who plans 

to shoot the picture in Rome in September. 

Doniger will direct on a coproduction deal 

calling for him to receive $50,000 in cash, 

plus 5 per cent of the world gross. 

MGM's "The King of the Winds" concerns 

a little boy's devotion for his horse. 

WAHOO is 

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Write today for complete 

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Be sure to give seating 

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HOLLYWOOD 

AMUSEMENT CO. 

3750 Oakton St. Skokie, Illinois 

BOXOFFICE :: July 16, 1962 W-3

New Mexico Exhibitors 

Meet at Farmington 

ALBUQUERQUE—The state's exhibitors, 

film officials and suppliers started converging 

on Farmington today for the twoday 

17th annual convention of the New 

Mexico Theatre Ass'n Tuesday and 

Wednesday il7, 18). 

Registration opens at 9 a.m. Tuesday at 

the Town House Hotel. 

Opening day features include an allday 

golf tourney at the San Juan Counti-y 

Club, a meeting of Frontier Theatres New 

Mexico managers, an afternoon session 

the NMTA board of directors, followed by 

a general membership meeting and election 

of officers. Tuesday evening will feature 

a "Theatre Party" at the ToTaH Theatre 

with cocktails, food, screening of forthcoming 

product trailers and a showing of 

Warners' "The Music Man." 

Wednesday's events kick off with an 

8:30 ajn. breakfast and a keynote speech 

by Robert Selig of Los Angeles, vice-president 

and general manager of National 

Theatres & T'V, Inc. This will be followed 

by a "Pi-oduct and Exploitation Roundtable" 

featuiing distributors on the program. 

The suppliers will be staired in 

"Show Business in Equipment and Concessions" 

in midafternoon. 

The two-day conclave closes Wednesday 

night with a cocktail 

of 

party and banquet 

at the San Juan Country Club. 

Kelly A. Crawford of FaiTnington is 

president of the NMTA and host for the 

convention. 

George Schaefer will produce three feature 

films for Paramount for worldwide 

distribution. 

H 

U

Promote Ralph Adams 

To NGC Headquarters 

KANSAS CITY — Ralph Adams, filni 

-buyer with Fox Midwest Theatres here, 

will shortly join National General Oorp.'s 

film buying-booking department in Beverly 

Hills, Calif. Dan A, Poller, NGC chief film 

buyer, said that Adams will serve as coordinator 

for Fox Intermountain and Fox 

Midwest territories, working with Bill 

Agren, Denver film buyer, and Harold 

Hume, newly appointed Kansas City fUm 

buyer. 

Adams joined FMW in 1929 as a theatre 

concessions employe in his hometown of 

Ottawa, Kas., and worked in many Fox 

theatres before coming into the Kansas 

City office in 1938. He has been film buyer 

here since 1949. With his wife Rosalie and 

son Jeffrey, a Rockhiu'st College student, 

he has lived for several years at 8703 Meadow 

Lane. Leawood. 

Hume, who will continue to book for the 

circuit's Kansas City theatres in addition 

to his new film buying duties, is a native 

of California, Mo., and has been with 

FMW "all his life," having started in 1929 

and worked in every Pox theatre in Kansas 

City except the Brookside. He has been 

in the office since 1936. He, his wife Marguerite 

and their son David, a pre-med 

student at Kansas Uiriversity, 

live in Kansas 

City, Kas. 

Don Ii-eland, who joined the circuit in 

Wichita and has been in the office the past 

several years as film booker for district 

7, will have other theatres added to his 

duties. Ireland and his wife Jo are the parents 

of four youngsters. 

Fred Souttar, Fox Midwest manager, and 

Leon Robertson and John Meinardi, district 

supervisors, will attend a National dissti'ict 

managers meeting July 24, 25 in San 

Diego at which Robert W. Selig, vicepresident 

of theatre operations, will preside. 

Vincent Price Art Scout 

For Mail Order Buyers 

ALBUQUERQUE—Movie actor and art 

collector Vincent Price, in Albuquerque 

recently, revealed that he is scouting for 

original works of art to be peddled nationally 

by Sears-Roebuck & Co. 

Price reported the mail order house has 

decided to add art works to its lines of 

merchandise and they selected him to help 

hunt up good pieces to be sold through 

catalog and i-etail store outlets. 

Watercolors. etchings, drawings and 

sculpture will be included, he noted. 

Gives Up Fight on Drive-In 

CARMEL. IND.—The board of zoning 

appeals has voted to order attorneys to 

take no further action on an appeal of a 

coui-t decision favoring the new Northside 

Di-ive-In Theatre, which opened recently 

at 99th and State Route 431. after a prolonged 

zoning dispute. The board owes 

$2,600 in attorney fees for the original 

suit, which failed. The board took its dispute 

to the Hamilton- circuit court, where 

Judge Charles W. Ardery i-uled that the 

builders were not in violation of the zoning 

regulations. 

Mottos Reflect Woodie Lofime/s 

Goal: Good Service 

KANSAS CITY—In his office that has 

its walls lined with business motto.s and 

Mottos on the walls of the office 

of Woodie Latimer, top photo, who 

heads L&L Popcorn and Hollywood 

Servemaster companies on Kansas City 

Filmrow, reflect his goal to eliminate 

waste and hold down costs. An illustration 

is seen in the lower photo, which 

depicts a section of a conveyer system, 

with which a carload of merchandise 

can be unloaded in an hour and a 

half. 

quotes, Woodie Latimer has one favorite: 

"The only difference between a dead 

man and a lazy one is that the lazy one 

takes up too much space." 

Latimer's two companies, L&L Popcorn 

and Hollywood Servemaster, have been 

built by an energetic salesman offering 

service: he doesn't like to have any lazy 

people around or wasted space. He recently 

took care of what he termed "waste space." 

The second floor of the building at 114 

West 18th St., on Kansas City's Filmrow, 

was going unused. The space was too small 

for storage use in its present form so he 

added a second floor to the back part of 

the building. By combining the two areas 

there is now 5,500 squaie feet of storage 

space. Pi'eviously he had to rent storage 

areas. 

Wiiat Latimer considers a real man-hour 

saver is the conveyer system that was installed 

to can-y the merchandise up and 

down between floors. "This system replaces 

two to thi-ee men every time we unload 

or load a truckful of merchandise. 

And. where it used to take four or five 

hours per carload, we can now do the job 

in an hour and a half." 

L&L Popcorn Co. (the name is almost a 

at Low Cost 

misnomer because of the wide scope of the 

operation! sells and distributes to theatres 

and restam-ants in Missouri, Kansas, 

Arkansas, Nebraska and Iowa L&L is a 

franchise distributor for the C Cretors & 

Co. popcorn machines, the Victor Hagner 

& Sons popcorn boxes. Gold Medal concession 

equipment, Dixie soft drink cups, 

and Southerland paper boxes and trays. 

L&L also is repi'^sentative for Opelousas 

Oil Refinei-y. 

The second of Latimer's operations is 

the Hollywood Servemaster Corp. which 

manufactures the Roto-Grill and Servette 

popcorn waimers. Both of these products 

ai-e sold in cities over the world. 

Because of Latimer's beliefs in "service" 

he takes much pride in the complete service 

department of his company. Repair 

and renovation of popcorn machines, drink 

dispensers, cotton candy and snow cone 

machines occupy most of the time in 

this department. 

"We know how important these items 

aj-e to theatremen. With this thought in 

mind, we do everything possible to give efficient, 

fast service," Latimer said. 

In addition to these operations, Latimer's 

building is also the Kansas City home for 

Buena Vista Distributing Co., and the 

United Theatre Owners in the Heart of 

America, which recently moved its headquarters. 

'Longest Day' Contracts 

Signed in B&K Ceremony 

CHICAGO—The Balaban & Katz Roosevelt 

Theatre will share with New York and 

Los Angeles theatres October openings of 

"The Longest Day," Darryl F. Zanuck's 

filmization of Eui'ope's D-Day in World 

War II. 

Contracts for the Roosevelt booking were 

signed m a ceremony at the B&K offices 

by David B. Wallerstein, president, and 

Harry Lustgarten, vice-president of the circuit: 

New York officials of 20th Centui-y- 

Fox: Robert L. Conn, member of the 20th- 

Fox executive sales cabinet, and Henry 

Harrell, Chicago exchange manager for 

Fox. 

Witnessing the ceremony were Chicago 

motion pictui'e editors and critics and consuls 

from thi-ee of the nations involved in 

the film story—Alan Harvey of the British 

coixsulate office here: Dr. Guenther Motz, 

consul genei-al of Germany, and Jean Beliai-d, 

consul general of Prance. 

"It was natui-al for us to want to bring 

this extraordinary motion pictui-e to Chicago 

as a Balaban & Katz attraction," 

said Wallerstein. "Though we are dedicated 

to the continuous performance policy, 

we recognize the need of this special 

presentation for 'The Longest Day,' which 

begins its Chicago run on October 11." 

"The Longest Day" is a $10,000,000 production 

based on Cornelius Ryan's bestselling 

book of the same title. More than 

two yeai-s in the making, the film has a 

cast of 42 international stage and screen 

personalities. 

In MGM's circus di'ama, "The Main Attraction," 

Sue Lloyd portrays Julia. 

BOXOFFICE :: July 16, 1962 C-1

. . . Some 

KANSAS CITY 

Kfanager Jerry Shaw of Commonwealth's 

Cass County Drive-In at Hairisonville 

phoned the cu-cuit's headquartei-s here last 

Wednesday noon and reported to Leon 

Hoofnagle that the sudden wind and rain 

stoiTn which also hit Kansas City had 

wrecked the screen tower at the drive-in. 

Shaw was insti-ucted to move all necessai-y 

equipment and supplies from the outdoorer 

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STEBBINS Theatre 

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Machine Repair Parts and Service 

Notional Carbons — Hurley Theotre Screens 

6-7-8-9 size Coli carbon couplers 

Special Prices on Rectifier Tubes 

1804 Wyandotte Kansas City 8, Mo. 

GRand 1-0134 • Night ORexel 1-27»1 

to the circuit's indoor Lee Theatre in town 

—which normally closes for the summer 

when the di-ive-in opens full time—and to 

keep it in oi>eration until the screen damage 

can be assessed and repairs made. 

A rookie exhibitor seen on F^lrm-ow last 

week was Gerald Legant, who operates the 

Legant Cleaning Service in Lee's Summit 

and who is associated with Raymond Beeman 

in 0E)erating the Ten-ace Drive-In 

there this season. Mrs. Legant, the former 

Nadine Tm-ney, was on the staff of Boxoffice 

for several years before her marriage 

... A longtime exhibitor, but one 

seldom seen on the Row in recent years, 

was in last week—Ralph Larned of Lacrosse, 

Kas. Also in from Kansas last week 

were Mrs. Joyce Hitchings of Osage City, 

Ml-, and Mrs. Cle Bratton of Council Grove 

and Chet Borg of Fort Scott. The only Missoui-ian 

repoited in addition to the "regulars" 

was Harold Elley, new proprietor at 

Versailles. 

The brand-new resurfacing job on a twoblock 

stretch of Filmrow, 18th street from 

Baltimore to Central, was thoroughly 

launched, christened, or what you will during 

last Wednesday morning's deluge. For 

several minutes water was rushing south 

on Wyandotte at almost cui-b to curb levels 

recent Filmrow vacationei-s have 

included Bill Jeffries, Columbia office manager, 

just back from Colorado; Ruby Stone 

of National Screen Service, currently enjoying 

her holidays; while Jim Witcher of 

MGM and Genny Larson of 20th-Fox both 

had the same idea—how about two vacations? 

The first is just a good sample, Jim 

said. 

C. D. "Komp" Jarrett is a busy man 

these days in Predonia, Kas. In addition to 

operating the indoor theatre in the winter 

and the drive-in in the summer, Jari-ett 

also Ls proprietor of a busy and well-patronized 

lunch counter adjoining the theatre 

downtown. Jai-rett has the theatre properties 

leased from Art Pugh, veteran Kansas 

exhibitor ... At Butler, Mo., Chet Borg put 

on his fireworks display the evening of the 

3rd, so as not to conflict with a display 

staged by the community the night of the 

4th . . . Bob Johns, MGM salesman, had 

shocking news from Seattle where his sister's 

husband, Harold Conner, died without 

warning from a heart attack. Johns said, 

"Nobody ever had a finer brother-in-law, 

and it seems the nicest guys go fii-st." 

At Regal Poppers Supply, George Kopulos 

reported a new salesman has joined the 

organization. He is LanT Gunter. a native 

of Iowa, and will travel in the territory, and 

a little beyond from time to time, George 

said. He also repoi-ted that Nancy Catron 

of the office staff is resigning. Nancy will 

embark on a teaching career in the Gallatin 

public schools this fall. 

2 Grand Island Trainees 

Promoted by Tri-States 

DES MOINES—Dallas Fulton and Jon 

Hall, who were June high school graduates 

in Grand Island, Neb., have been named to 

assistant managerships in the Tri-States 

Theatre Corp. circuit. Both young men 

participated in the student on-the-job 

training program at the Capitol Theatre in 

Grand Island during their high school 

days. 

Fulton has been appointed fulltime assistant 

manager of the Capitol, Davenport, 

and Hall will serve at the Capitol in Sioux 

City. In announcing the appointments, 

Don Knight, assistant general manager of 

the circuit, explained the school -theatre 

cooperative program which has been in 

effect at Grand Islaiid .several years. 

The theatre has four students each 

semester. The selected youngsters attend 

regular high school classes in the morning 

and work at the theatre in the afternoon. 

They are paid by the theatre and work 

under the direction of Manager Richard 

Langridge, who grades them on their work 

as cashier, concession employe, assistant 

manager, doonnan, etc. Similar programs 

are carried on in other Tri-States theatres. 

The cooperative education plan affords 

students an opportunity to train for a specific 

business while in high school and to 

earn while training. For the theatre, it 

provides workers who have an interest in 

doing a good job because a good job means 

good grades. Some undergraduates stay on 

in summer jobs at the Grand Island 

theatre. 

In the case of F\ilton and Hall, the circuit 

has two well-trained assistant managers, 

familiar with the various jobs essential 

to a well-operated motion picture 

house. 

Columbia, S.C., Indoor 

Twin Opening This Month 

COLUMBIA, S. C. — The Atlantic, an 

ultramodern twin theatre seating 1,100 

persons, will open here late this month. 

H. B. Meiselman Theatres of Charlotte 

will operate the new house, the first indoor 

theatre to be built here since the 

1930s. 

Pen-y Reavis jr., operations manager for 

the cuxuit, said the new Columbia theatre 

will utilize one lai-ge lobby and restroom 

area, with concessions for the two 

auditoriums. 

He added that the twin sections will be 

identically equipped for showing any present 

type of motion picture, wired for stereophonic 

sound and showing pictures on 40- 

foot widescreens. 

Walls will be covered with a special 

flame-proofed damask material that is 

"decorative and adds to the sound quality," 

Reavis said. He said a different design 

will be used in each auditorium. 

Acoustical plaster will be the finish of the 

ceiling. 

The theatre is located on Two Notch 

road

I 

ST. LOUIS 

The Missouri-Illinois Theatre Owners 

Ass'n directors decided at their monthly 

meeting Monday to "try something different 

and better" for their annual convention. 

In the past MITO has held a one-day 

meeting with panel discussions, business 

sessions, a luncheon and banquet. This 

year the organization is working on plans to 

"change the format so it'll appeal to more 

people and so the entire St. Louis area film 

industry will long remember our yeai'ly 

get-together," Wes Bloomer, president, said. 

He appointed committees to work on the 

new program for which a date has not 

yet been set. 

Cpl. Don Meyers was on the Row. Before 

entering the Aimy two years ago he was 

with the Ritz Theatre here. He will be 

discharged October 5 and plans to return 

to St. Louis. Currently he is stationed in 

Fort Hood, Tex. . . . Truman Putz has taken 

over as manager of the Rialto in Cape 

Girardeau. Putz has been out of the theatre 

business for the past five years. Before 

that he operated the Rialto in Elmo, 

Mo. He and his wife toured the Row Monday, 

renewing old acquaintances. 

. . . 

Earl Hobbs, projectionist at the Ambassador 

Theatre, was to leave Thm'sday for 

Denver and a meeting of Cinerama officials 

H. E. McManus, General Driveins, 

. . . was in Normandy Osteopathic Hospital 

. . . Universal manager Tom Dunn 

and his wife announce the birth of a 

daughter named Melissa, Satui'day ( 7 ) . The 

Herman 

Dunns also have two boys 

Gorelick, Crest Films, was in Springfield 

conferring with the Prisina and Kerasotes 

circuit officials, after which he went to 

Kansas City to see circuit people there. 

Marge Collins, AA, reports that her 

daughter and son-in-law have reached the 

heights of togetheiTiess. A few weeks ago 

Marge's son-in-law John Crotty entered 

the hospital for an appendectomy and exactly 

two weeks later Jackie entered the 

same hospital—for an appendectomy! . . . 

The Paramount office is filled vrith the 

noise of pneumatic drills these days as 

workmen tear up the street in front of 

the building for new undergi-ound pipes 

. . . The old Columbia building is fast disappearing 

mider wrecking tools—all part of 

the redevelopment program. 

. . Bill Gehring. 

Charles Guggenheim and associates have 

moved their offices and screening room to 

14 North Newstead . . . Paramount salesman 

Joe Benedick was to represent the St. 

Louis loge at the convention of the Colosseum 

of Motion Picture Salesmen Satm'day 

and Smiday in Chicago . 

20th-Pox manager, was in Springfield and 

Paducah recently visiting the ciixuits . . . 

Billy Lane. UA booker, was on a vacation. 

. . . 

The HiPointe is the latest St. Louis theatre 

to switch to art fibns 

Schmidt, at Columbia for 12 

Martha 

yeaxs, died 

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AT FRENCH LICK SCREENING—Merchandising plans for "Hemingway's 

Adventures of a Young Man" were outlined by 20th-Fox representatives at a 

screening and seminar held recently at the Sheraton Hotel in French Lick, Ind. 

Left to right: Ed Orenstein, Louisville exhibitor; Bob Meyers. 20th-Fox salesman; 

Mrs. Terry Kehrer, Georgetown, Ind.; Roger Daly, Fourth Avenue Amusement Co., 

Louisville; Annette Kuebler, Jasper, Ind.; George Hunt, United Artists Theatre, 

Louisville; Ernie Coovert, Y&VV Amusement Co., Sullivan, Ind.; Vern Fletcher, 

20th-Fox manager at Indianapolis, describing an advertising poster; Erv Clumb, 

Greater Indianapolis Amusement Co., and John Brogner, Sheraton manager. 

July 2. She is survived by a sister . . . 

University City's police chief-exhibitor, 

Jim Damos stressed that an "aware community 

is a safer community" in a speech 

to the Seventh Police District commimity 

relations committee recently. 

The World Theatre wa.s the scene of an 

attempted holdup last weekend. A passerby 

was shot m the leg when theatre manager 

Louis Lemon thi-ew a cup of coffee he 

was caiTying at the robber . . . Seen on 

the Row were the following Illinois exhibitors: 

Al Magarian, East St. Louis; 

Charles Mitchell, Salem; Bob Strauss, Benton; 

Bill Waring jr., Cobden; Forrest Pirtle, 

Jerseyville; Herman Tanner, 'Vandalla; 

Mrs. Freda Paul, Carlinville; Louis Odorizzi, 

Staujiton, and Bernai'd Temborius, 

Breese. 

New Hillside Opened 

In Suburban Chicago 

CHICAGO—The Hillside, 

a theatre constructed 

in the west suburban shopping 

center of that name at a cost of $800,000, 

was opened Friday

. . . Milt 

CHICAGO 

XJ H. Martin, vice-president and general 

sales manager of Universal-International, 

and Peter Rosian, regional sales 

manager, were here to conduct an exchange 

managers sales meeting. 

Charlton Heston's mother, Mrs. Chester 

Heston of Wilmette. accepted an award on 

behalf of her son from Nat Nathanson of 

Allied Ai-tists and chief bai-ker of the Variety 

Club of Illinois in connection with 

the 2.000,000th ticket sold to "El Cid." The 

attraction is now going the rounds of 

neighborhood theatres. 

Full page ads in the major newspapers 

are announcing the opening of "The Wonderful 

World of the Brotliers Grimm" at 

the McVickers Theatre. The theatre, which 

had been "redone" for legitimate productions 

for the past six months, has been restyled 

and equipped at a cost of $250,000 to 

become the exclusive home of Cinerama 

productions in Illinois. Matinees are being 

scheduled for 2 p.m, Sunday through Satur- 

ideal 

WAHOO is 

the 

boxoffice aftractlon 


"off-nights". 


details. 


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HOLLYWOOD 

AMUSEMENT CO. 


— Our "19th" Year — 

CANDY-POPCORN 

SEASONING — BOXES — BAGS 

For Theatres and Drive-Ins 

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COMPLETE PRICE LIST 

Distributors 

For 

J,onn

'Boys' and 'Cid' Score 

300 Each in Memphis 

MEMPHIS—Two first runs skyrocketed 

to thi'ee times average attendance for the 

week. Business increased all over. The 

State, showing "Boys' Night Out" and the 

Plaza with "El Cid" did 300 per cent of 

average business. 

(Average Is 100) 

Guild Only Two Can Ploy (Col-Kingsley) 105 

Moico Bon Voyage (BV) 150 

Palace Search for Paradise (Ctneranxj), 7th wk. 150 

Plaza— El Cid ( AA) 300 

State Boys' Night Out (MGM) 300 

Strand ^Mr. Hobbs Takes a Vacation (20th- 

Fox), 2nd wk 115 

Studio Only Two Can Ploy (Col-Kingsley) 100 

Warner The Rood to Hong Kong (UA) 100 

Will Price Is Dead; Once 

Wed to Maureen O'Hara 

McCOMB, MISS.—Will Price, former actors 

agent, film and television dii'ector and 

former husband of actress Maureen O'- 

Hara, died at his home here recently. Price 

retired from Hollywood and was in New 

Orleans for awhile until he came back to 

his old home here because of ill health. 

He was being returned to the VA hospital 

in Jackson when he died. Price worked 

as a speech technician in "Gone With the 

Wind" and coached the late Clark Gable 

and other stains in the use of southern accent. 

Price was a lieutenant colonel in World 

War II in the Marines. He married Maixreen 

O'Hara in 1941. They had one daughter 

named Bronwyn Bridget, now 18. He lived 

for a while in New Orleans following his 

divorce from Miss O'Hara. In addition to 

the daughter, sm'vivors include a sister 

Margaret of Jackson and two aunts in nearby 

Magnolia. 

Richard Matheson to Script 

Two More AIP Screenplays 

HOLLYWOOD—American International 

toppers James H. Nicholson and Samuel Z. 

Arkoff have signed Richard Matheson to 

script two screenplays as costai-ring 

vehicles for Vincent Price and Peter Loitc. 

First of the screenplays will be based on 

Edgar Allan Poe's poem, "The Raven," and 

the second is an as-yet-untitled comedy. 

Matheson scripted "Poe's Tales of Terror," 

with Price and Lorre, as well as two other 

Price staners for AIP based on Po€ yarns, 

"Pit and the Pendulum" and "House of 

Usher." 

Proud of Rogers Hospital 

' 

CHARLOTTE—Myrtle Parker, WOMPI 

president, returned from Saranac Lake, N. 

Y., where she participated in the annual 

inspection tour of the Will Rogers Hospital 

and the dedication there of the R. J. 

O'Donnell Memorial research laboratory 

wing. She said the film industry should be 

proud to participate in such a varied program 

of medical research. 

War Was Never Like This! 

Maker Attaches FT Boat 

MIAMI — President Kennedy's PT-109 

was "aiTested." The action was not a part 

of the script for the Warner Bros, film by 

the same name. 

The arrest took form of a federal court 

attachment on the boat because the Genuine 

Parts Co., 1325 N. E. First Ave., 

claimed it had not been paid $2,250.24 for 

equipment in building the boat. A short 

time later, a Warner Bros, representative 

filed a petition, claiming ownership, and 

posted a $5,000 

bond. 

The movie is being shot at Munson Island, 

just 20 miles from Key West, owned 

by Moni-oe County sheriff John Spottswood 

and who plays a PT skipper. "They've 

changed my island so that I scarcely know 

it. They're using my house to store explosives 

and they've put a tent over it." 

The entire unit, actors, technicians, extras 

and others, numbering about 300, is 

transported each day by bus and boat to 

Key West. Cliff Robertson, who has the 

leading i-ole of the Pi-esident, was up from 

the Keys the other night dining at the 

Place for Steak. 

First Visit to Hollywood 

By Exhibitor Earle Holden 

SAVANNAH, GA.—Taking recognition of 

a planned trip to the west coast by Earle 

M. Holden, resident manager of Wilby- 

Kincey's Lucas and Avon theatres. City 

Beat, a popular column in the Savannah 

Morning News, edited by Frank Rossiter, 

reported as follows: "MOVIES: Earle M. 

Holden, manager of the Lucas and Avon, 

is going to take a vacation trip reminiscent 

of the postman taking a walk on his day 

off. 

"Mr. and Mrs. Holden have been invited 

to be luncheon guests of Paramount 

Pictm-es Studios in California and to tornthe 

studios. The invitation was extended 

by Y. Frank Freeman, vice-president and a 

former Georgian. Earle and his wife expect 

to visit the movie capital this month, his 

first there since he entered the movie business 

35 years ago." 

George Roy Hill Confers 

On 'Period of Adjustment' 

HOLL-yWOOD—George Roy HUl, who 

recently completed directing "Period of 

Adjustment" for MGM, has begun a crosscountry 

tour to meet with MGM fieldmen, 

exhibitors and circuit officials in 11 states 

on the autumn release of the picture. 

Hill 

will visit Denver, Chicago, Detroit, Cleveland, 

Dallas, New Orleans, Minneapolis, 

Baltimore, Washington, D.C., and Boston 

before going on to New York for advertising 

and promotional discussions with 

MGM executives. 

He will spend two months in New York 

in preparation for his next film, "Toys in 

the Attic," for the Mirisch Co. 

I-F Theatres Names 

Hawkins to Ad Post 

COLUMBIA — Promotions of two employes 

and further plans for one of its 

houses have been announced by Irvin-Fuller 

Theatres, which has headquarters here. 

Jack D. Fuller, president and general 

manager, announced that Jim C. Hawkins, 

present house manager of the Ritz Theatre 

here, will be advanced to advertising and 

promotional manager of all theatres in the 

circuit. The unit has theatres in Asheville, 

N. C, and Spartansbui-g and Columbia in 

this state. 

Fuller also said Owen Watts would be 

promoted to house manager of the Ritz. 

At the same time. Fuller announced that 

the name of the State Theatre would be 

dropped with its refurbishing and that the 

new name would be the Fox. He said the 

house would be remodeled into a "plush 

first i-un," which would be "one of the 

nicest in the southeast." 

Puller said his Fox Theatre, to be managed 

by Prank Geiger, who had managed 

the State, will cater to a new trend in 

moviegoing and making. It will have a 

550-seating capacity, but "will be luxui'- 

ious," he said. 

"Since people these days do not get to 

as many movies as they did ten or 15 yeai-s 

ago, Hollywood has begun making about 

half as many movies, but most of them are 

designed to play many weeks," Fuller explained. 

"For this type of movie, a small 

but comfortable movie house is needed to 

accommodate steady, but not too large 

crowds over a long period of time." 

The outstanding single feature of the 

new theatre will be the seating. 

Replacing the old seats will be new Heywood-Wakefield 

air-foam, rocker-type 

seats, which will be installed in rows 42 

inches apart instead of 30, as in the former 

theatre. 

Two side aisles will replace the present 

center ones in the State, thus allowing perfect 

vision at all times. Aisles will be increased 

from three to four feet wide. The 

air-conditioned theatre also will be equipped 

with a screen for 70mm films. The interior 

of the theatre will be decorated with 

deep purple and chartreuse. 

The opening movie at the new Fox will 

be "West Side Story," the Academy Award 

winner. 

Fire in Airer Concessions 

JACKSONVILLE — Loew's Twin Normandy 

Outdoorer was the victim of a fire 

which completely destroyed its east theatre 

concessions stand and equipment. Discovered 

soon after 5 a.m., the fire caused an 

estimated $12,000 damage. The blaze was 

believed to have been caused by an electrical 

short circuit, stated Joe Reichers, 

concessions manager. A temporary stand 

was hastily erected and patrons were 

served without intemiption. 

Jonnatftc 

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in Tennessee— Tri-Stote Theotre Supply. Memphis— Jackson 5-8240 

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BOXOFFICE :: July 16, 1962 SE-1

. . Cleveland 

. . Manuel 

. . 

MIAMI 

TJenee Bourke, Miami Beach, wife of the 

Miami Herald amusement editor. 

George Bourke. is home from Mount Sinai 

Hospital after major surgery. Incidentally, 

Bourke celebrated his bii-thday anniversary 

July 8. 

Bourke wrote recently in his column that 

"On the neighborhood movie theatre level, 

the trend is toward the 'Family' level films 

—or at least those devoid of the psychological 

mayhem which were in vogue a 

while back." Along this line, Wometco's 

Rosetta has gone "exclusive" on a policy of 

double-feature bOls consisting of films 

given Wometco's OK rating for the entire 

family. Florida State's Colony Theatre also 

is experiencing success with its program of 

musical and operatic reissues. 

Wometco is juggling dates and changing 

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its showing of "Hemingway's Adventures 

of a Young Man" so it can present "Lolita" 

at the Carib, Miami, Miracle and 163rd 

Street theatres August 15. 

Maurey L. Ashmann, president of Film 

Art Corp. here, has been named to the 

policy committee of the National Ass'n of 

Manufacturers. 

Movie actor Doug Kennedy was in St. 

Thomas. Virgin Islands, to judge a contest 

to select Miss Virgin Islands for the Miss 

Universe Beauty Pageant in Miami Beach. 

The winner was Juanita Monell of St. 

Croix . . . Also in the Virgin Islands, but 

permanently, is Scott Ganger, former independent 

movie producer, who is opening 

a waterfront spa called Trader Dan's. The 

spot is in a 200-year-old tin roof former 

warehouse. 

Frank Maury of Wometco's Miracle Theatre, 

Coral Gables, performed at the Coconut 

Grove Playhouse recently in a minstrel 

put on by the Wesley Fellowship Class of 

the First Methodist Church of Coral Gables. 

He did a tap dance as part of his performance, 

a dance he used to do years ago 

on the stage of the Palace Theatre at Lake 

Geneva, Wis. 

Herb Kelly, who writes Show Scene for 

the Miami News, after seeing the preview 

of "The Miracle Worker," has picked its 

Anne Bancroft to win the Oscar as best 

actress of the year, and feels Patty Duke 

should give her close competition. The picture 

is playing at Florida State's Olympia, 

Beach, Gables and Shores. 

Actress Leslie Caron's father Claude, who 

owns a large shop in St. Thomas, selling 

watches, jewelry and gadgets for underwater 

addicts, is in Europe buying a fresh 

stock of fall and winter merchandise. 

. 

Joy McGarry, secretary to Harvey 

Flei.schman. executive with Wometco, is 

back from a Mexico vacation 

garet Tremblay of Wometco's 

. . Mar- 

accounting 

department has been chosen as hostess in 

the Miss Universe contest and is having ten 

days at a Miami Beach hotel, all expenses 

paid. She is escort for Miss Wales and Miss 

New Mexico . Jones, maintenance 

department of Wometco. is recovering 

from a painful accident at Mercy Hospital 

. . . Henry Simon, porter at the Capitol, 

was badly injured in an automobile 

accident and is convalescing at Jackson 

Memorial Hospital. 

Del Lord is managing Wometco's Center 

Theatre, while Lillian Sawyer, who has 

been in the hospital, is recuperating. When 

he finishes at the Center, he is going to 

the Coral Way Drive-In to relieve Walter 

Oakerson. who is going on vacation. Lord 

was with Modern Theatre before joining 

Wometco two months ago . Rodrigues, 

who is closing ramp boy at the 

Boulevard Drive-In, just finished four 

years in the U.S. Air Force and expects to 

attend Dade County Junior College this 

fall. He is an American citizen but lived in 

Brazil for 15 years. 

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Frank Hand is doing relief ramp and 

cashier work at the Boulevard. He has 

worked in the summer for Wometco for the 

past four years while in college and next 

fall he is going to teach at Sarasota . . . 

Arthur Burdick of the Mayfair Art Theatre 

is going around boasting of his first greatgrandchild, 

who was bom April 25 . 

Friends have been kidding Bill Brewer of 

the Cameo since his birthday. May 6, is the 

same as that of the late Rudolph Valentino. 

Embassy, Schenck Films 

To Coproduce 'Sands' 

NEW YORK — Embassy Pictures 

and 

Joseph M. Schenck Enterprises will film 

"The Sands of Kalihari," based on William 

Mulvihill's Putnam Award-winning novel, 

as a coproduction, according to Joseph E. 

Levine. Embassy president, and Bernard 

Schwartz, president of Schenck Enterprises. 

Schwartz will serve as the film's 

executive producer. 

Philip Hazelton will produce and Alexander 

Singer will direct the film with Irene 

and Louise Kamp signed to write the 

screenplay. The picture will be made in 

color. 

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Legion May Boycott 

Films Made Abroad 

FRESNO. CALIF. — Boycott of motion 

pictui-es made in foreign countries by A- 

merican interests is m'ged in a resolution 

adopted by the state American Legion 

convention which adjourned Sunday night. 

The strongly worded resolution condemns 

runaway production as unpatriotic and un- 

Anicrican and aslvs for Congressional action 

"to curtail the distribution of these 

pictures." 

Recommended by the state Legion's antisubversion 

committee, the resolution approved 

by 5,000 delegates called for a boycott 

because of the danger of Communist 

infiltration in content of films made 

overseas by American interests and the 

cooperation of some nniaway producers 

with Communist-controlled unions abroad. 

It also hits "certain members of the motion 

picture industi-y" who establish overseas 

residence "to unpatriotically evade 

their fair share of income taxes needed 

for national defense." 

Clayton Thomason, business representative 

of Scenic Artists Local 816. lATSE, a 

delegate to the convention from Commumty 

Post 46, Culver City, took the floor 

to m-ge the resolution's adoption. Citing 

the tremendous influence American films 

have had in representing the U. S. to the 

rest of the world, he said it would be a 

disaster if this country surrendered its 

position of leadership in the field of motion 

pictures in the cold war competition 

"which President Kennedy has described 

as a 'war for the minds of men.' " 

The resolution will go to national American 

Legion headquarters for consideration 

at the national convention in Las 'Veg-as 

in the fall. It was initiated with the Culver 

City Post and was adopted by the American 

Legion's Los Angeles County Council. 

Elliott Arnold to Script 

'Elephant Bill' for UA 

HOLLYWOOD — Noted novelist 

Elliott 

Arnold has been signed by the Mirisch 

Corp. to write the screenplay of "Elephant 

Bill" as a project tentatively set for futiu'e 

coproduction in association with Alciona 

International as a United Artists release 

staiTing Yul Bi-ynner. This follows 

Bi-ynner's role as an Indian chieftain in 

"The Mound Builders," slated to roll this 

December as the first of three Mirisch- 

Alciona coproductions. 

Arnold is the author of the novels, 

"Flight to Ashiya," about to be fUmed by 

Harold Hecht for UA release with Brynner, 

Richard "Widmark and George Chakiris 

staiTed. and "Blood Brother," upon which 

the film "Broken Anx>w" was based. Arnold's 

screenplay for "Elephant Bill" will 

be based on the book of the same name 

by Lt. Col. J. H. Williams. 

'Birdie' Music by Green 

HOLLYWOOD—Johnny Green has been 

signed as musical director and conductor 

of "Bye Bye Birdie," at Columbia. Green 

also is adapting, arranging and orchestrating 

all the musical numbers of the 

fUm which stars Janet Leigh, Dick 'Van 

Dyke, Ann-Margret and Bobby Rydell. 

Fred Kohlmar produces and George Sidney 

directs. 

JACKSONVILLE 

Pzra Kimbrell, manager of the Marion 

Theatre, Ocala, was the subject of a 

large, illustrated feature stoi-y in the Ocala 

Star-Banner which celebrated his presentation 

of community summertime fun shows 

every Wednesday morning for hundreds of 

Ocala children and their grateful mothers 

Vacationing from the Edgewood were 

. . . 

Beville S. Outlaw, who left on a month's 

tour of the southwest with Mrs. Outlaw and 

a son and daughter-in-law, and Marjorie 

Underwood, who enjoyed a seaside stay at 

Myrtle Beach, S. C, with her husband Roy 

and daughtei-s Nancy and Debbie. 

J. W. Claxton, who formerly operated the 

Brox Theatre, Broxton, Ga., has reopened 

the DeSoto Theatre, Nichols, Ga. . . . E. P. 

Skrickus is now operating the Beach Drivein. 

Eau Gallic, Fla. 

W. A. "Bill" McClurc, Univei-sal manager 

and president of the Motion Picture Charity 

Club, said that MPCC's annual family 

all-day picnic will be held at the rural 

Burnett Park and Playground Saturday 

1 . The picnic will be free to all paidup 

members and their families . 

. . Bob 

Capps, new MGM manager here, was 

elected unanimously to serve on the MPCC 

board of directors, replacing Fred Hull, 

former local MGM manager who was promoted 

to head the Dallas branch . . . 

Preparations for the MPCC picnic wei-e 

being handled by a committee composed of 

Herman Allen, chaiiTnan, assisted by John 

Tomlinson, Charlie King and Fred Mathis. 

Dunbar A. "Dunny" Morrow, stage manager 

at the downtown Florida ever since 

the theatre's grand op>ening night in April 

1927, has entered the Will Rogers Memorial 

Hospital at Saranac Lake, N. Y., for treatment 

of a chest ailment. One of the most 

popular industry figures In town, Dunny is 

the proud possessor of a gold card signifying 

that he has been an lATSE member 

for 50 consecutive years. A host of friends 

are wishing him a speedy recovery from 

his illness. 

Art Labby. formerly a local management 

assistant to Carton J. Carter at the Ribault 

and Air Base drive-ins. is now operating 

the Fernandina Drive-In at nearby 

Fernandina . Powell, for many 

years a Florida salesman for 20th-Pox, has 

accepted a position with Kent Theatres and 

is now assisting Marshall Fling in the buying 

and booking duties for the KT circuit 

of 22 theatres at the home office located 

in the local Southside Drive-In. 

Jamie Caruthers has taken over management 

of the Clay Theatre, Green Cove 

Springs, for MCM Theatres . G. 

Meehan, foiinerly a management trainee 

under Walt Meier at the local Florida, has 

been temporarily transfen-ed to Orlando 

for similar training under Walter Colby at 

the Beacham . A. "Dock" Cawton, 

Florida Theatre pi-ojectionist, has been 

nominated as a delegate to the lATSE international 

convention in Las Vegas next 

September. 

French Harvey jr., son of the Florida 

State Theatres concessions executive, is attending 

the Officers Candidate School at 

Newport, R. I. A student at Jacksonville 

University, young French was one of two 

members of the local Naval Reserve selected 

for the honor of attending the school. At 

the end of nine weeks training, he will 

attain the rank of midshipman. 

Lauretha Slaughter, 21, of Trenton, Fla., 

a former staff member at the local 20th- 

Pox office, died July 5 from injuries suffered 

in an automobile accident on the 

Fourth of July near Lake City. 

Warm praise was bestowed upon the family 

entertainment values of "Bon 'Voyage!" 

by Judge May, Florida Times-Union motion 

picture editor, prior to the film's firstrun 

opening at the downtown Florida . . . 

Sheldon Mandell announced that "The 

Music Man" will go on the screen of his 

Five Points Theatre following his long 

" 

first run of "El Cid Musleh celebrated 

the tenth anniversai-y of his Lake 

Forest Drive-In by dropping his admission 

price Saturday pcorn 

for all patrons attending the outdoorer's 

four-feature program. 

The Main Street and Southside diive-ins 

teamed together in advertising an admission 

price of "$1 per carload" and offered a 

free radio to the car owner who loaded 

the greatest number of adult patrons into 

one automobile the night of July 7. The 

winner was reported to have stuffed 13 

friends and himself into one station wagon. 

Banks, Marshall to Film 

'Maharajah' for AA 

HOLLYWOOD — Novelist Polan Banks 

and director George Marshall have 

formed an independent production organization, 

the Banks-Marshall Co., and have 

concluded negotiations with Steve Broldy, 

president of Allied Artists, to fUm Banks' 

current novel, "Maharajah," as a multimillion 

dollar film in color for AA release. 

The picture will be shot on actual locale 

of the story in India, with a January 2 

starting date slated. Banks, who will coproduce 

with Marshall, leaves for India in 

September to confer with the Indian government 

regarding the project. Marshall, 

now directing "Papa's Delicate Condition" 

at Paramount, will direct "Maharajah." 

Steve McQueen is being sought for the role 

of an American army engineer who falls 

in love with a Rajput princess of a feudal 

Indian state during the birth of the nation 

of Gandhi and Nehru after the end of the 

British reign. 

'Music Man' Connecticut 

Bow to Be in Hartford 

HARTFORD—Warner Bros.' "The Music 

Man" will have its Connecticut opening in 

mid-July or early August at the downtown 

de luxe Stanley Wamer Strand. 

HURLEY SCREENS 

ROY SMITH CO. 

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BOXOFFICE July 16, 1962 SE-3

. . Pat 

. . Betty 

. . H. 

. . 

ATLANTA 

îlton Brockett. foiinerly with the 

Crescent circuit in Nashville, was here 

visiting around the Row while combining 

business with pleasure on his vacation. 

Martin notes: Dr. and Mrs. W. M. Cone 

(Lois I entertained July 4 with a fish fry 

in their backyard . Dillingham of 

the Martin Booking Office resigned recently 

and left for San Diego, Calif., to join her 

Marine husband 

. Smith and Brenda 

Winegar of the Martin office left Friday 

1 6) to visit Oak Ridge, Tenn., their hometown. 

Pat is on vacation but Brenda spent 

only the weekend at home. 

Many exhibitors made good use of the 

holiday week to visit Pilmrow to buy and 

book for their theatres. Visitors included 

Carmen Bunch, U.S. Navy booker from 

Charleston, S.C; Julian Jackson, Knox, 

Warrenton; C. F. Branscom, Stardust, 

Tallapoosa: T. H. Hargette, Wedowee, 

Wedowee: Oscar Lam, Lam Amusement 

Co., Rome; Sidney Laird, Lanett. Lanett, 

Ala.; Charlie Crute, Lyric Amusement Co., 

Huntsville. Ala.; Marshall Maddox, Jasper; 

John DeRainey, Town, Jackson; Dean 

Hardy, Dallas, Dallas; Danny Woodall, 

Cleveland Drive-In, Cleveland; Hewlett 

Jones, Carroll, Carrollton; A. L. Sheppard, 

Grand, Waynesboro; Harold Smith, Roxy, 

Gainesville; Mrs. Eunice Hobgood, Howell 

Drive-In, Canton; Gordon Stonecypher, 

Cornelia Drive-In; Lane Hebson, Strand, 

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Alexander City. Ala.; B. A. Nix, Princess, 

Cleveland; Ted Jones. State, Bessemer, 

Ala.; Mrs. J. M. Lakeman, Dixie, Haleyville, 

Ala.; W. W. Fincher, Starlite Drive-In, 

Athens; J. E. Jones, Swann Drive-In, Blue 

Ridge; J. W. Robinson, Wheeler, Elgin. 

Ala., and Phil Richardson from the Mc- 

Lendon Theatres in Union Springs, Ala. 

News from the TSC office: R. V. Smith, 

vice-president, and James H. Brown, assistant 

manager, motored to Sylacauga, 

Ala., where they spent the day Friday (6) 

touring a comic book plant . . . Martha 

"Sandy" Pox moved into a new apartment 

the night of the Fourth. She will share the 

apartment located at 865 St. Charles Ave. 

with her friend Judy Hicks. Judy and 

Martha spent the holiday sunning on the 

beach at Callaway Gardens. 

Jean and John Mullis spent the holiday 

on a picnic and fishing with Mr. and Mrs. 

Pat Lewis and Mr. and Mrs. Westbrooks 

and children at the Lewis lake. John got 

his bait good and wet. but Jean caught the 

fish, a quarter-pound bass. 

Evelyn Cain of TSC, who was recently 

injured in a car accident and hospitalized, 

returned to work this week. She was unable 

to work fulltime due to the injured 

muscles in her neck and shoulders . 

Guests of Jean and John Mullis Saturday 

night (7> for a cookout at their home were 

Nell and Red Middleton and Sandy and 

Marcelle Kohn. 

Lanny Wiles from the Maloy Drive-In at 

Jefferson City. Tenn., was in town with his 

wife and daughter Debbie. The Wiles have 

a new baby boy and have reason for the 

elation they are displaying over the new 

arrival. He is the only brother of five older 

sisters 

John Moffet from the Moffet Theatres in 

Montgomery was here this week. He recently 

returned from the Variety convention 

in Ireland where he had a marvelous 

time . B. Gentry was seen visiting 

with old friends here this week. He was 

formerly with the Martin Theatres in 

Florence, Sheffield and Tuscumbia, Ala. 

John and Ruth Carter enjoyed a smashing 

success with the opening of their new 

theatre in Buckhead, the Cinema, as 

crowds waited for Mayor Ivan Allen to cut 

the ribbon, officially welcoming the newest 

"first-run" motion picture house to the city. 

The theatre is new from stem to stern and 

the Carters say the only thing left unchanged 

dui'ing the renovation of the old 

Buckhead Theatre is the telephone number. 

The grand opening brought an exclusive 

showing to the theatregoers of "El 

Cid." After more than a week, the theatre 

was still packed to overflowing with this 

top boxoffice draw. 

New Zenith Int'l Release 

NEW YORK—Zenith International will 

release the Japanese film, "The Island," 

directed and written by Kaneto Shindo, 

early in August. The picture, which won 

the second Moscow Film Festival awârd and 

de la Victoire as best foreign 

the 1961 F>i-ix 

film of the year in Prance, recently completed 

a 15-week run at two Paris theatres. 

Chakeres Opens Its 

New Park Layne 69 

SPRINGFIELD — Chakeres Theatres 

opened its $200,000 Park Layne 69 Drive- 

In on Route 69 four miles south of New 

layne'" ^ 

DRIVE-IN 

THEATR E 

CHAKERES 

THEATRES 

WELCOME YOU 

TO OHIOS FINEST DRIVE IN 

OPEN JUNE 29 

The entrance sign of the new Park 

Layne 69 Drive-In opened by the 

Chakeres circuit near New Carlisle, 

Ohio. It's a S200.000 project. 

Carlisle in Clark County Friday, June 29. 

The screen is 100 feet wide, faced with a 

new type of material w-hich reflects maximum 

light from the high-powered projection 

machines. This assures an unusually 

bright and sharp picture. 

The projection booth is on top of the 

projection building to assure a picture 

beam without interference. 

Ted Rose, Chakeres engineer, supervised 

the coiistruction. John Van Dyke, 

who managed the Sciota Breeze Drive-In 

near Portsmouth, Ohio, before joining the 

Chakeres circuit, has been appointed 

manager of the Park Layne 69. 

Zeller & Hunter were the architects 

and the Yoder Construction Co. was the 

general contractor. The ground was broken 

early this year. 

The opening pictui-es were "The Comancheros," 

"Blue Hawaii" and "PaiTish." 

Otto Preminger Impresses 

Cincinnati Music Critic 

CINCINNATI—otto Pi-eminger, producer 

and director of Columbia's "Advise and 

Consent," now playing at the Capitol, 

should be called "Mr. Otto-mation," Heruy 

S. Humphreys said in a review in the 

morning Enquirer following a press luncheon 

for the producer. Pi'eminger was in to 

bally his latest film and Humphreys, Enquirer's 

music critic, pinch-hitting for theatre 

editor E. B. Radcliffe, was impressed 

by the voluble and forceful personality, 

Preminger's last minute decision to visit 

the city put Ray Nemo. Columbia's exploiter, 

on his toes. For the whirlwind 

visit. Nemo managed besides the press 

luncheon to present the producer on the 

WLW-TV Ruth Lyons show, w^hich incidentally 

has a listening and viewing audience 

in the millions, and an-anged interviews 

on radio and TV. Then, after a 

quick look at the movie at the Capitol, 

"Mr. Otto-mation" left an exhausted Nemo 

and a breathless press with the same gusto 

as when he arrived. 

SE-4 BOXOFFICE July 16, 1962

Extra Import Levies 

Include Film Items 

OTTAWA—Designed to bolster the country's 

economic position, the Canadian government 

recently introduced severe 

emergency measures of a comprehensive 

nature in an austerity program which affects 

practically every person and business 

enterpilse in the Dominion. 

One of the chief features was the im- 

Fwsition of a surcharge on imported goods 

scaling from 5 to 15 per cent for which no 

less than 663 tariff items are affected, 

covering about three billion dollars worth 

of imports a year. This is designed to wipe 

out a series of budget deficits. Government 

expenditures are being sharply curtailed, 

interest on bank loans was raised to 

6 per cent while a curb has been placed on 

the value of duty-free goods which Canadian 

tom-ists can bring back from foreign 

countries. 

Of direct interest to the Canadian film 

industry is the surcharge of 10 per cent 

which has been placed on imports of "advertising 

matter" which would include 

posters, display cards and advertising accessories 

for motion pictures. Another item 

in the 10 per cent group is "films," but 

there has yet been no clarification as to 

whether it includes negatives or prints for 

theatres. 

A surtax of 5 p>er cent was impwsed on 

a wide group of manufactui'ed goods, including 

machinery, metal equipment and 

electrical apparatus. On the other hand a 

surcharge of 10 r>er cent will be collected 

on chinaware, radios and television sets. 

which have the added advantage of being 

fairly close to a large city. 

In a comprehensive preview of coming 

attractions, E. B. Radcliffe, the Cinciiuiati 

Enquirer's theatre editor, devoted a special 

page recently on what the summer season 

will have to offer in theatrical entertainment. 

He finds that the live amusement 

business is livelier in tills area in the summer 

than in the winter. 

He listed numerous 

theatrical events that will take place within 

a radius of 150 miles of this city, so that 

citizens need not travel far as the area will 

have most every type of amusement there 

is. 

The entertainment field is wide and 

varied, offering everything from opera at 

the Cincinnati Zoo, several Shakespeare 

festivals, musical comedies and plays, both 

light and serious, to sporting events, from 

baseball to water sports on the Ohio river 

and its tributaries. 

Kingman Will Shoot 

Feature in Manila 

HOLLYWOOD — Alex Nicol has been 

signed by Kingman Productions as the star 

and director for the company's first feature, 

"Across the Mekong," .starring Marshall 

Thompson. Kingman, recently 

formed by Thompson and Wray Davis, will 

shoot the film at location sites in Manila. 

Sam Katzman has purchased "The 

Renegade and the Nun," a screenplay by 

Lee McMahon, to be produced for Columbia 

Pictures as the first of a multiple fUm deal. 

A budget of $800,000 has been set by the 

producer for the film on which casting has 

started. 

' 

Cramores... 

you bet 

Henry C. Rhyan Purchases 

Theatre in Antioch, 111. 

ANTIOCH, ILL.—Longtime residents and 

theatre people, Mr. and Mrs. William Goewey, 

left here recently for Florida after 

selling the Antioch Theatre to Henry C. 

Rhyan, who also owns the Family Outdoor 

Theatre in Grayslake. 

Before coming to Antioch, Goewey 

worked in the Chicago theatre circuits. 

With the exception of three years he served 

in th(? OSS during World War n in Europe, 

Goewey has been in exhibition since 1939 

and he plans to continue his industry association 

in Jacksonville. 

In speaking of Antioch, Goewey said, 

"We hate to leave the town because we 

have so many friends here." 

Probably the children and teenagers who 

were loyal supporters of the theatre will 

miss the Goeweys the most. 

"You get to know them," Goewey said. 

"When another manager takes over this 

theatre, it's like breaking in a new teacher 

in school." 

Cincinnati Entertainment 

Hub for Summer Vacations 

CINCINNATI — Men in the theatrical 

business have discovered that this community 

is a natural amusement center, 

esp>ecially in summer. It is a vast industrial 

area, and since most plants close down 

completely for summer vacation periods, 

thousands of people are free to go places 

and do things. The area also di-aws numerous 

other vacationers who are attracted by 

the natural scenic spKjts in the Ohio valley, 

Customers come hack, profits are 

higher with Cramores Dri-Syrups 

Refreshing, flavorful ade-type beverages prepared from 

Cramores instant dri-syrups offer your customers a 

taste delight that will bring them back again and 

again. This is the kind of business that will boost your 

profits. 

Cramores instant dri-syrups, for ade-type beverages 

come in ten rich fruit flavors— orange, lemon, pink 

lemon, lime, grape, orange-pineapple, fruit punch, 

cherry, strawberry and black raspberry. These Cramores 

dri-syrups are portion packed in foil bags that 

solve storage problems and eliminate waste— another 

boon to bigger profits. 

Contact your wholesaler and order Cramores now for 

dispenser or individual pack use. Ask him about the 

Cramores jet dispenser deal. 

CRAMORE PRODUCTS, INC. 

Point Pleasant Beach, N. J. 

BOXOFFICE July 16, 1962 SE-5

. . Johnny 

MEMPHIS 

Ctella Stevens, Memphis movie star, has 

won the costarring role in the new 

film. "The Courtship of Eddie's Father" . . . 

Palace Theatre will show its Cinerama attractions 

again for those who missed them 

the first time. The first one, "This Is Cinerama," 

has started. 

We're on intimate terms with 

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Variety Club's Gold Rush Party (costume' 

was scheduled for July 14, with 

prizes, fun. surprises and a floor show . 

The Bluff Theatre, De Vails Bluff, 

. . 

Ark., 

has been closed. 

B. L. McCarley and family < he is a .salesman 

for 20th-Fox) are vacationing in 

Florida . . . Salesman L. R. Wintker. 20th- 

Pox. is also vacationing . Crawford. 

Pox booker, is in Canada on vacation. 

Alton Sims, film buyer and booker for 

Rowley United Theatres, Dallas, was in 

Memphis on business. 

John Staples, Carolyn. Piggott: Mrs. Ann 

Hutchins. State. Corning: Jack Noel. Maxie, 

Trumann: Fred Brown, Skyvue Drive-In. 

Fort Smith: Jack Lowery. Ritz, Russellville. 

and William Elias. Elias Drive-In, 

Osceola, were among visiting Arkansas exhibitors. 

. . . 

Amelia Ellis, Ellis Drive-In, Millington, 

and W. P. Ruffin jr., Ruffin Amusements 

Co.. Covington, were in towTi from Tennessee 

Leon Hoffnagle. booker, Commonwealth, 

Kansas City, was a visitor. 

New Drive-In Is Opened 

South of Stockton, Mo. 

KANSAS CITY — Just two nights after 

the new Hillcrest Drive-In opened south 

of Higginsville, the lights went on for the 

first time on the 39 Drive-In Theatre, an 

all-new, 230-car installation two miles 

south of Stockton in Cedar County. 

Proprietor of the 39 Drive-In is M. H. 

Hembree of Stockton. During a booking 

and buying trip here last week, Hembree 

said the entire installation was designed by 

Ed Nelson, engineer for Ballantyne Instruments 

and Electronics, Inc. The screen 

tower is of pole construction. The 30x70- 

foot asbestos shingle screen is surfaced 

with Glatex. Hembree said all equipment 

and accessories installed are new. The concessions 

building, which also houses the 

projection booth, is of fireproof construction. 

Power is being furnished by REA, 

Stockton had been without a theatre 

since the indoor Stockton Theatre was destroyed 

by fire in March. Tommy Spencer, 

who had run that theatre for the local merchants, 

is boothman at the 39. Hembree 

also is a qualified projectionist. The 39 is 

offering four changes a week on a sevenday 

policy. The opening program was a 

dual bill. "The Magnificent Seven" and 

"Thunder Road." 

New Owner Air Conditions 

Art Cinema in Hartford 

HARTFORD—Connecticut Cinema, o\raer-operator 

of the 764-.seat Art Cinema, 

has decided to keep the first-i-un art theatre 

open through the summer. An air conditioning 

.-system is being installed and the 

interior extensively redecorated. 

At the same time, the company has yet 

to make a decision on future operations of 

the 800-seat Lenox. Hartford, acquired 

from the Park Street Investment Co., some 

weeks after the Art Cinema. The Lenox 

has been on a subsequent-run film policy 

on weekends only. 

Antidiscrimination 

Enacted at El Paso 

EL PASO — The integraticn ordinance, 

which the city council passed June 21 

over the mayor's veto, went into effect the 

following day. It provides a fine of up to 

$200 for persons who refuse service In a 

hotel, motel, restaurant or motion picture 

theatre to any per.son solely on the basis 

of hLs race, color or religion. 

Mayor Ralph E. Seitginger had vetoed 

an ordinance June 20 with this explanation: 

"The manner in which this ordinance 

was forced without notice or consideration 

indicates that further study should be 

given to this act. I. therefore, as mayor of 

this community, wish to veto ordinance No. 

2698 which concerns itself with forbidding 

discrimination only in certain public places 

as not being to the best interests of this 

community at this time. I want t do 

everything in my power as mayor of this 

city to prevent strife among any of its 

peoples. 

"El Paso has long been considered a 

great international city, particularly in this 

field of human relations. In Texas we have 

been acclaimed as the most appreciated 

city when it comes to all prejudices as 

concerns race, color or creed. 

"San Antonio now has taken the lead and 

as I understand accomplished complete 

voluntary integration. This was done after 

four to six months of work and conference 

on the subject. This can and should be 

done on a voluntary basis in our own community. 

Everyone is better off without 

force. No law or ordinance should be 

passed without full consideration and 

hearing of all elements who are involved 

or who might be affected by such laws. 

"The field of integration is one that is 

quite touchy. This fact should be considered 

to the benefit of all concerned. 

Legislation of large moral issues should be 

approached cautiously and with wide consideration. 

El Paso is now ready for this 

step on a voluntai-y basis. The El Paso 

Restaurant Ass'n. the motion picture theatres, 

the El Paso Hotel -Motel Ass'n have 

agreed to this on a voluntary basis. 

"I feel that no forced situation as by 

law would be to the best interest of this 

community at this time. Voluntary compliance 

accomplishes the end of an ordinance 

on the books which could be a source 

of contention. I further feel that a legislated 

act in this field strains a relationship 

between customer and businessman 

that is not in the best interest of human 

relationships. 

"Since I have been in public office I have 

never been a party to an ordinance or law 

which affected a segment of this community 

that I didn't consult with or coun- 

.sel with parties involved. I feel it is the 

duty of people in authority to be understanding 

in this field, and to use authority 

of force by law with discretion." 

To 'Champagne Flight' 

HOLLYWOOD—Lois Nettleton. recently 

signed by MOM to a multiple-picture contract, 

will star in "Champagne Flight." The 

young actress replaces Mariette Hartley, 

w^ho withdrew from the cast due to illness. 

Miss Nettleton has left for Paris to join 

the MGM company which starts production 

in the near luture. 

SE-6 BOXOFFICE July re, 1962

. . Bob 

. . Page 

. . Milton 

. . Kay 

MGM-Cinerama Hues 

Will Flatter Ladies 

LOS ANGELES — The Warner Theatre, 

Hollywood, currently undergoing remodeling 

for the August 8 premiere of MGM- 

Cinerama's presentation of George Pal's 

"The Wonderful World of the Brothers 

Grimm." will be the first theatre in California 

where the gowns of women in the 

audience will provide the colorful decor. 

The theatre is being done in a monochi-omatic 

scheme, with walls, ceiling, carpets, 

and seats all in a matched soft tone 

of salmon pink. All lighting is indirect with 

no lighting fixtures exposed, and the theatre 

is designed so that nothing will detract 

from the screen which, when drapes 

are drawn, occupies one corhplete wall. 

Theatres showing Cinerama nationwide 

will be decorated in a similar manner in 

colors recommended by leading fashion designers 

in Paris and America, as those most 

flattering to women. Colons from which 

individual theatre owTiers may choose 

range from pale golds through a range of 

greyed blues and soft pinks. 

Cinercona Stockholders 

Told of Developments 

NEW YORK—Important strides by Cinerama, 

Inc., were outlined to stockholders 

by Nicolas Reisini in his annual report. 

Among the developments, Reisini said, 

w'ere the first Cinerama picture to tell a 

story, a 100 per cent increase in the number 

of theatres equipped for the process, 

the adoption of the "super Cinerama" theatre 

concept, the exhibition at the Seattle 

World's Pair, a new panoramic still camera 

and the improvement in earnings in 1961. 

Reisini reported that by the end of 1962 

there would be 80 Cinerama theatres 

throughout the world and that 20 additional 

would ready by the early part of 

1963. 

The "Journey to the Stars" feature at 

the Seattle Fair was the result of a special 

space process developed by Cinerama, 

incorporating a single lens which projects 

a 360 degree horizontal and 160 degree 

vertical image on the dome of the theatre. 

The president said Cinerama had all rights 

to the process and was free to use it as 

of the end of this year. He said Cinerama 

currently wa.? exploring future commercial 

uses for this "motion pictm-e process of 

the future." 

The Itinerama, a portable Cinerama theatre 

w^hich was exhibited in France last 

fall, achieved popular success but additional 

improvements will be achieved at 

the yeareiid^he said. It will be introduced, 

too. in Britain, Italy and Germany. 

Net earnings for 1-961 were $336,000, or 

12 cents per share, compared with $11,- 

000, less thaii one cent per share, for the 

preceding year, Reisini said. In April of 

this year. Cinerama paid the final installment 

due on the $3,000,000 loan from Prudential 

Insurance Co. 

BOOKING SERVICE 

. . 

221 S. Church St., CharloMc, N. C. 

FRANK LOWRY . TOMMY WHITE 

PHONE FR. 5-7787 

NEW ORLEANS 

Qalling at the Buena Vista office were 

Frank Pasqua of Gonzales; Claude 

Bourgeois, Biloxi, and Bob Boovy. Gulf 

States booker. The midweek Fourth holiday 

cut down the number of exhibitor Row 

B. V. Sheffield was in from 

callers . . . 

Poplarville, Miss., and Phillip Salles from 

Covington . M. Baker of Theatre 

Owners Service reports TOS has taken over 

the accounts of the late J. G. Broggi, and 

Anne Chestnut and Kay Sacco, formerly 

in the Broggi booking office, have moved 

to TOS. 

Jimmy Gillespie. 20th-Fox, was in from 

Dallas in behalf of "Hemingway's Adventures 

of a Young Man," soon to open at 

the Saenger, and "Lisa," dated to open on 

the 29th in five suburban theatres . . . Tom 

Jensen, Pittman Theatres, repoi-ts excellent 

business on "Big Red" at the Pitt in Lake 

Charles Warner, Berlo Vending 

Co.. 

. 

and Harry Thomas, Gulf States, were 

supervising the installation of a new concession 

stand at the Rose Theatre in 

Bastrop. 

Actress Donna Reed, her husband Tony 

Owen and their children Penny. 16: Tony, 

15, and Maryanne, 5, were here on their 

way for a five-week vacation stay in 

Biloxi. Owen, a native of New Orleans, 

went to Hollywood and became an agent 

for actors. Miss Reed denounced the 

practice of giving actors a cut of film 

profits, and commented there has been no 

in-between movies from the cute little 

freckle-faced girl next door type of 15 

years ago and the 40-inch bust Sophia 

Loren kind. 

A full house turned out for the first 

meeting of the new WOMPI board, headed 

by president Helen Bila. Miss Bila announced 

the new committee chairmen: 

Anna Sinopoli, publicity: Marie Berglund, 

pvosram-parliamentarian, Delia Jean Favre 

and Charlotte Niemeyer. social: Bernice 

Chauvin, membership: Bettye Brown, extension: 

Ida Klos, bylaws: Imelda Giessinger, 

finance: Paula Trumbach. Will 

Rogers: Ethel Holton and Gertrude Davis, 

ways and means: Amanda Gaudet, 

fraternal-gifts: Ruth Segal, civil defense: 

Claire Rita Stone and Jane Ella Moriarty, 

telephone: Agnes Garcia and Delia Jean 

Favre, Bulletin: Thelma Reinerth and 

Eugenie Copping, service. The officers in 

addition to Miss Bila are Mrs. Berglund, 

Mrs. Chauvin. Lee Nickolaus, Audrey Hall, 

and Mrs. Giessinger. 

Booker Louis Dwyer passes along these 

Gulf States items: Many of the circuit's 

theatres enjoyed good business on the 

Fourth. Generally grosses have been holding 

up satisfactorily during the last month 

The Lyric at McComb was reopened 

or so . . . 

for the remainder of the 

summer 

. . . Gulf 

and early fall, as is its custom 

States has taken over operation of the 

Lincoln in Baton Rouge. 

Heard at Transway: E. Bourg has closed 

the Rebstock in Golden Meadows indefinitely 

. . . Vinton Thibeaux has taken 

over the operation of the Musu in New 

Iberia from owner Lee Fung, who has run 

it many years. Thibeaux also has the Gil 

in Lafayette on a lease from Gilbert and 

Birdie Romero . 

. . On 

vacations were 

Thelma France, U-I, who stayed home, and 

Tony Tortorich, also at home. 

Mrs. Henry Lazarus retm-ned from a twomonth 

trip in Europe. Izzie Lazarus and 

his wife were back a few weeks ago from 

a month's vacation abroad, which included 

the Variety convention in Dublin . . . The 

UA office reported 1,200 film shipments to 

date in the UA booking drive, a number far 

ahead of former years, according to Elizabeth 

Bacon, office manager . . . Ann 

Dufour, UA booker, was vacationing at 

home. 

Bill Hirstius, Film Inspection Service, was 

vacationing. On his return Nick Herkes 

was to go . jr. and Kiki, young 

sons of Mamie and Milton Dureau, have 

been sent to the Holy Cross camp at Waveland, 

Miss. . Sellers, who was married 

to Ladis Lazaro June 26 at St. Louis 

Cathedi-al. is at home at 7718 Vj Maple 

St. Kay has returned to work at Exhibitors 

Cooperative Service. Her husband is a 

medical student at LSU here . . . Paula 

Trumbach of Hodges Theatre Supply reports 

the concessions business is active 

these days. 

To Film "The Good American' 

HOLLYWOOD—"The Good American," 

an original screenplay by Earl Felton about 

an American family living in Japan, has 

been acquired by Steve Parker for his 1962- 

63 independent program. 

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New War Acres Bows 

At Oklahoma City 

OKLAHOMA CITY — The War Acres, 

646-seat theatre constructed by R. Lewis 

Barton of Barton Theatres, was opened 

Wednesday 1 1 1 1 in the suburb from wliich 

it obtains its name. It occupies the site of 

the Coronado Tlieatre, which was destroyed 

by fire several months ago. 

Tlie de luxe operation is the first new indoor 

theatre to be opened here in several 

years. 

draw from the sub- 

The War Acres will 

urbs of War Acres and Bethany, which 

have a population of about 75,000. Double 

features, on suburban availability, will be 

shown, with admissions at 75 cents and 25 

cents. 

Montie Montana to Star 

At Montana State Fair 

GREAT PALLS, MONT.—Montie Montana, 

cowboy actor for thi-ee decades, will 

be the star attraction at the state fair 

here July 29-August 4. 

Montie has starred in every important 

roundup or rodeo in the U.S. and Canada, 

and has ridden in 29 Tournament of Roses 

parades in Pasadena, as well as dozens of 

others, including the 1953 inaugural parade 

in Washington, D.C., when he lassoed 

President Eisenliower. 

Born at Wolf Point, Mont., his youth was 

spent on his father's horse ranch near 

Miles City. He received $10 at a county 

fair in Iowa at the age of 12 for performing 

rope tricks. Soon afterward he was hired 

by Buck Jones as a trick rider and roper 

in a Wild West show. Then he headed for 

Hollywood and appeared in westerns with 

Gene Autry, Hopalong Cassidy and others. 

He last appeared in "Two Rode Together." 

Actors Introduce Films 

At Seattle Fair Event 

HOLLYWOOD—Dana Andrews and Allan 

Jones served as the motion picture industry's 

official representatives during U.S. 

Film Week staged at the Seattle World's 

Fair July 2-8. The actors were sent by the 

Ass'n of Motion Picture Producers and 

Screen Actors Guild to introduce each of 

the 14 film classics screened at the event. 

Featm-es selected were: "It Happened One 

Night," Columbia; "Gone With the Wind," 

"The Wizard of Oz," "Seven Brides for 

Seven Brothers" and "Anna Chi-lstie," 

MGM; "Citizen Kane," RKO; "David 

Harum," 20th -Fox; "I Am a Fugitive From 

a Chain Gang," Warner Bros.; "Shane" 

and "Sunset Boulevard," Paramount; 

"Wuthering Heights," Samuel Goldwyn 

Productions; "All Quiet on the Western 

Front," Universal; "The Gold Rush," 

United Artists, and a D. W. Griffith 

program. 

Mrs. J. A. Prichard Dies 

DALLAS—Mrs. James A. 

Prichard, wife 

of Allied Artists division manager, died 

Monday ( 9 > . She is survived by her husband, 

two sons and her mother. Pallbearers 

at the funeral were Phil Isley, Paul 

Short. Sam Landrum. Dave Lacey, Bob De- 

Witt, RO.SS Bedell, Duke Clark and R. N. 

Wilkinson. 

Three Dr Pepper Awards 

Won by Houston Plant 

HOUSTON — The Houston Dr Pepper 

Bottling Co. has become the first Dr Pepper 

plant in the nation to win the Dr Pepper 

Co. President's Award three times, 

finishing first in May competition. The 

Houston plant also won the monthly award 

in February of this year and in November 

1960. 

Fred and George Pothoff, executives of 

the plant, were presented $750 in cash and 

a certificate by Wesby R. Parker, national 

Dr Pepper president, who said he was particularly 

impressed by the Houston firm's 

planning and action in making Dr Pepper 

available at the Houston Colts ballpark. A 

broad program of cold Dr Pepper samplings, 

improvement of vendor operation 

and carton rack placements, a marketwide 

promotion of all major roller skating 

rinks and a hot dog promotion were among 

other factors which brought the company a 

31 per cent sales increase in May. 

O'Neil Says Pay TV Future 

In Hartford Up to Public 

HARTFORD—Thomas F. O'Neil, RKO 

General president, in remarks on America's 

first over-the-air subscription TV test of 

Phonevision here Friday, June 29, 

asserted 

that the future success, or failure, of subscription 

TV will be determined in the next 

three years by Hartford citizens. 

"We will make eveiT effort to provide 

them with the kind of home entertainment 

they want," O'Neil said. "We will provide a 

broad fare of theatrical productions, 

Bolshoi Ballet, top motion pictm-es, adult 

and children's education program, plus a 

varied sports bill, highlighted by the first 

heavyweight championship fight ever to be 

seen on home subscription TV—the Patterson-Liston 

fight—direct from Chicago 

ringside in September." 

.STAR PRECEDES PREMIER E— 

Rock Hudson is showTi on his arrival 

at Love Field in Dallas Sunday (8) for 

the world premiere of "The Spiral 

Road," Universal production. Publicists 

claun this is the first time in history 

that a high caliber film star has arrived 

ahead for a world premiere engagement 

of his own starring film. The 

special welcoming committee consisted 

of Joe Jackson, left, Interstate 

Theatres executive, officially appointed 

by Gov. Price Daniel and Mayor Earl 

Cabell; and Kyle Rorex, executive director 

of Texas COMPO. 

EL 

PASO 

ri Paso, Texas, Integrates"—This has been 

the headlines in all Texas-based newspapers 

recently, and a major topic of conversation. 

Mayor Ralph E. Seitsinger, on 

the last day permissible under the law, 

vetoed the integration ordinance, but four 

aldermen stood firm and enacted it over 

the veto. The ordinance makes it unlawful 

to bar Negroes from hotels, motels, motion 

picture theatres, bars and cafes. A 

prointegration audience packed the city 

council meeting, which had to be moved to 

Liberty Hall so all interested spectators 

could be seated for a round of speeches. 

The meeting was orderly, but as a precaution, 

police chief Charles Horak, nine 

policemen and five plain-clothesmen were 

seated throughout the audience. Interstate 

circuit city manager John Paxton, representing 

theatre owners and managers, said, 

"We can settle the issues on a voluntary 

basis." The law is the first such integration 

measure passed in Texas. Integration has 

been accepted peaceably without city ordinances 

in other cities. 

Elaine McKenna, Australian songstress, 

was back in the spotlight at La Fiesta theatre 

restaurant in Juarez as the replacement 

for the Crosby brothers who were 

forced to cancel their ten-day booking 

June 30 because of the illness of 

Lindsay, 28, the youngest of the entertainment 

trio. Miss McKenna, who ended her 

engagement at the supper club on June 27, 

flew back from Los Angeles to fill in 

through the remainder of the Crosby 

contract. 

Manager Bill Chambers, Plaza Theatre, 

and his wife were on a vacation trip in 

Mexico by way of Nuevo Laredo, Monterrey, 

Tampico, Mexico City and Acapulco 

. . . Floyd W. Bush, projectionist in Local 

153, spent part of his vacation in Hotel 

Dieu Hospital with a stomach disorder, but 

is now back on the job. 

"Little Joe" Birdwell, El Paso Theatre 

Equipment & Service Co., spent July 5 

through the 10th in Phoenix, calling on his 

accounts with the Long Theatre circuit . . . 

"El Cid" was held for over a month at Interstate's 

Pershing . . . Bill Bohling, Ti-ans- 

Texas Capri manager, announced a holdover 

of "Boys' Night Out." 

July 4 Marked in Miami 

By 'Year Zero' Premiere 

MIAMI — A motion pictm'e premiere 

highlighted a generally slow week in new 

entertainment for the Miami area, as most 

first-run theatres were holding over their 

offerings for the Fom-th of July. 

"Panic in the Year Zero" was the world 

premiere pictm-e. The picture opened July 

4 at Florida State's Paramount, Coral and 

Boulevard. 

The French import "Tomorrow Is My 

Turn," opened the same day at the Mayfaii' 

and Art theatres of Wometco. This 

is the film that won first prize at the 

Venice Film Festival and several major 

acting awai-ds. 

Second double bill offering the Summer 

Musical Showcase at Florida State's Colony 

Theatre, which is getting great response, 

was "Rose Mai-ie" and "Because You're 

Mine." 

BOXOFFICE July 16, 1962 SW-1

. . William 

. . M. 

DALLAS 

T D. Sipes of the Kings Drive-In at Kingsville, 

in to confer with his booking 

agent Arch Boardman, was as enthusiastic 

as always regarding the film business, 

present and future . . . L. C. Tidball 

on the Row for the first time in weeks. 

was 

He 

has been in California to visit his grandchildren. 

Son Phillip buys and books for 

Tidball's Isis in Fort Worth. 

Bryan BIyth of the Van Theatre in Van 

was in town . O'Donnell was 

back at his desk after a trip to Saranac 


ILMACK 





1 327 SO. WABASH • CHICAGO 5, IlL. 

Lake, N.Y.. to attend the dedication of the 

R. J. O'Donnell Memorial research wing 

of the Will Rogers Hospital there. William 

is a brother of the late Variety leader and 

Interstate official. The widow of R. J. 

also attended the dedication, as did Raymond 

Willie of Interstate. 

Mildred Fulenwider of the Trans-Texas 

staff returned to Baylor Hospital for additional 

treatments. Ruth Neff also was a 

patient there. Joyce Smith was home recuperating 

after surgery. She is a secretary 

to Harold Brooks of Crossroads Theatres 

. K. McDaniels of Lamarque reports 

his son-in-law was suffering from a 

Robert Whitaker, who 

heart ailment . . . 

operates the Texas Theatre in Stanton for 

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LOU WALTERS PROJECTOR REPAIR SERVICE 

8140 Hunnicut Rd., Dallas 28, Texas 

his parents, was injured in an automobile 

accident on the way from Midland, in 

which his companion in the car was killed. 

The elder Whitakers now live in Batesville, 

Ark. 

. . . 

. . 

Forest White was home feeling much 

Roy 

better after hospital treatment 

Adams of Rowley United undenvent medical 

Many 

tests to diagnose an ailment . on Filmrow took advantage of a visit by 

the TB mobile unit and underwent examinations. 

Norm Levinson of Trans-Texas Theatre 

went to Miami for a week. He will attend 

the Denver preview of "The Wonderful 

World of the Brothers Grimm" following 

his return. Also making the Denver trip 

will be Earl Podolnik, Trans-Texas president, 

and Jimmy Bras.sel, booker, and Jean 

Shorts and Harry Gaines, group sales: and 

Bill Bohling of the Trans-Texas Capri in 

El Paso, where the MGM special will open. 

'Barabbas' Conferences 

For Texas Exhibitors 

DALLAS—Rube Jackter. Columbia Pictures 

vice-president and general sales manager, 

was here last week from New York to 

discuss "Barabbas" with leading Texas exhibitors. 

Jackter declared that this Dino 

De Lam-entiis production is one of the most 

important and costly projects in screen 

history and he declared he expects it to be 

supported by a tremendous sales effort 

wherever it plays. 

"Barabbas." based on the best-selling 

novel by Swedish Nobel Prize-winning author 

Par Lagerkvist. is the story of the man 

of violence in whose place Christ was 

crucified. Anthony Quinn has the title role. 

The film's U.S. premiere will be October 10 

at New York's DeMille Theatre on a reserved-seat 

basis. 

Following his conference here with exhibitors. 

Columbia manager Jack Judd and 

the local exchange sales staff. Jackter continued 

to Los Angeles and San Francisco. 

Tom Regina New Executive 

For Milwaukee Pepsi-Cola 

MILWAUKEE—Thomas J. Regina has 

been named vice-president and manager of 

the Pepsi-Cola Metropolitan Bottling Co. 

here by John L. Bate, president of Pepsi 

Metropolitan. New York. Regina comes 

here from Las Vegas. Nev.. where he had 

been manager of the Pepsi-Cola Bottling 

Co. since 1960. He origiiially joined the 

company as a route salesman in Hartford. 

Conn., in 1938. He has a wife. Katherine, 

and foiu- children, the two oldest. Thomas, 

19. and Richard. 18, serving in the Navy. 

Regina succeeds John J. Monaghan, who 

resigned. Pepsi Metropolitan is a subsidiary 

of Pepsi-Cola Co. operating 15 

plants in 12 major U.S. cities. 

Leo Hurwitz Is Preparing 

Feature Documentaries 

NEW YORK—Leo Hurwitz. foiTner chief 

of news and special events for CBS. is preparing 

two featui'e-length documentaries 

for theatrical release. The first project, 

"The Museum and the Fury." is related to 

the award-winning TV coverage of the 

Eichmann trial, and the second. "Here at 

the Water's Edge." is a color film coproduced 

by Charles Pratt. 

SW-2 BOXOFFICE July 16. 1962

. . Sidney 

. . Vacationing 

. . New 

Moyer Circuit Backs 

New Eugene Theatres 

EUGENE. ORE.—A new drive-in theatre 

was scheduled to open here July 4 and 

plans for a new 800-seat indoor theatre 

have been announced, both projects backed 

by Moyer Theatres of Portland. 

The New Eugene Drive-Ii^, owned jointly 

by Glenn Thompson of Eugene and the 

Moyer circuit, is located in the Glenwood 

district. It was constructed to replace the 

original Eugene Drive-In, which is due to 

become the site of the Crest Villa Shopping 

Centei- at 29th avenue and Willamette 

street. The development is being planned by 

the Crest Co. of Eugene and Portland, 

headed by Eugene real estate developers 

Glenn Cougill and Howard Hansen and 

Portland Fixture Co. officials—Emery WUson 

and Lou Zimel. The oi'iginal Eugene 

Drive-In will continue to be operated at 

the 29th avenue and Willamette site until 

September, when it will be closed permanently 

to make way for the shopping center 

construction. 

The new indoor theatre was described 

by Thomas Moyer of Portland, president of 

Moyer Theatres, as still "in the talking 

stages." but that it would have seating 

for 800 pati-ons and would contain $100,- 

000 worth of furnishings. Available in the 

shopping center for theatre patrons would 

be parking for 600 cai-s. 

OKLAHOMA CITY 

Qver in Clovis, N.M., we met Lloyd Franklin 

of the La Fonda Theatre and 

Yucca Drive-In, who recently returned 

from a trip via jets to Nice, France, where 

he attended the Lions International conference. 

Franklin is a district governor. 

He reported the convention hall in Nice 

seated 30,000. Son George operates the 

Yucca while Lloyd runs the La Fonda. 

Franklin will attend the annual convention 

of the New Mexico Theatre Owners 

Assn at Farmington July 17, 18. 

Amos Page, new operator of the Capada 

Drive-In in Floydada, Tex., finally has his 

family with him. The move from McLean 

was delayed until after the close of the 

schools there, where Mrs. Page was a 

teacher. She already has signed for a 

teaching position at Floydada. The Pages 

have three sons and a girl. The latter, 

married, lives with her husband Joe Dwyer 

in Lubbock, not far from Floydada. The 

Dwyers were at the Page home, when we 

called, with their 5-month-old daughter 

for a cookout on the Fourth. The Capada 

Drive-In, on a three-change schedule, is 

closed on Tuesday nights. Page left his 

mother in charge of his Derby Drive-In at 

McLean. He has had most of the film exchanges 

to move his buying-booking to 

Oklahoma City, and is setting dates for 

McLean, Wheeler, Matador and Floydada. 

Marlow; Bess Kitchen, Harrah, and Si 

Barton, who operate^s in Prague and Stroud 

. . . J. D. Windcland, who operated a theatre 

at Pichcr until he retired and moved 

to Kansas City, was on the Row renewing 

acquaintances . Gibbs, former 

Columbia salesman, and wife Juanita, were 

around the exchanges "just checking up." 

IVIagic Empire Express, headed by Olen 

Nuckols and his wife Nell, has moved from 

815 West Sheridan to 405 West California 

not far from Pilmrow . was 

Ed Ray, Warner Bros., to Grand Lake with 

his wife to do some fishing . . . Al.so on 

vacations were Eddie Grcggs, UA salesman, 

and Howard Nelson, NTS . at 

NTS is M. J. "Dutch" Koncman, formerly 

of Denver. 

Like Main Feature First 

HARTFORD — Lockwood & Gordon, 

pleased with initial audience reaction to 

screening main feature first Sundays 

through Thursdays at its northern Connecticut 

drive-ins (East Hartford, East 

Windsor, in suburban Hartford, and Torrington 

and Sky-Vue, in Torrington) and 

at the Noi-walk Drive-In, Norwalk, has extended 

the plan to the Waterford Drive-In, 

near New Londoii. 

Fulltime Schedule Starts 

At Lincoln West O Airer 

LINCOLN — After weekend-only operation 

in May, Dubinsky's Wesi O Drive-In 

has gone to a seven-night schodulo with 

only two veterans on its ten-member staff. 

The two holdovers me Manager Robert 

Kassebaum and John Rohrs, projectionist. 

Rolirs is a student by day, v.-orkmg on his 

master's degree in phy.sics at the University 

of Nebraska. 

Pre-season beauty treatments for the 

West O, which is always closed during the 

winter months, included a complete paint 

job and distribution of 125 tons of gravel 

rock on the 500-car ramp areas. 

Within minutes by oar and seconds by 

air from Lincoln Air Force Base and its 

housing areas, the militai-y families and 

men are regular yeai--to-yeai- patrons at 

the West O. 

Believes Argentine Films 

Can Compete in the U. S. 

NEW YORK—Armando Bo. Argentine 

producer who has made 25 pictures during 

his career, is eyeing coproduction deals 

in the United States. At a press meeting. 

Bo said that negotiations were near the 

closing stage for the production of "The 

Puerto Rican Girl," which would be financed 

by Argentinian, Puerto Rican and 

New York interests, 

"OUR CUSTOMERS^ ^^w^^w^w^ 

appreciate the prompt and efficient shop 

work they get at the Oklahoma Theatre 

Supply." 

"Your Complete Equipment House" 

OKLAHOMA THEATRE SUPPLY CO. 

628 West Grand Oklohomo City 

E. T. Borum of the Earth and Sunset 

theatres was away both times we stopped 

in Earth, Tex. The first time he was in 

Lubbock where he had gone with son Bill 

and his wife to take the latters' 2-year-old 

daughter, suffering from leukemia. The 

second time we were there, the Boi-ums 

were in Oklahoma City where the child 

was in a hospital. Son Bill is stationed at 

the Tinker Air Force base here. 

PresiiJent Johnny Jones of the United 

Theatre Owners of Oklahoma-Panhandle 

of Texas has called the next board meeting 

for noon September 10. He has asked distributors 

not to schedule any screenings 

that day which will not end by noon or 

begin earlier than 2 p.m. The distributors 

are invited to the board session. The 

Variety Club is scheduling an "Exhibitors 

Night" that evening. 

Bill McGlothlin, who has the Elk Drive- 

In at Friona, Tex., went to Colorado with 

his wife and daughter to do some trout 

fishing. His mother was subbing at the 

drive-in . . . Raymond Patton. who operates 

the La Vista Theatre and Hollis 

Drive-In at Hollis, and family also took off 

for the mountains of Colorado and Wyoming. 

Bill Cleverdon, who owns the Ritz in 

Altus and the Ritz in Eldorado, has taken 

over the buying-booking from Calvin 

Council. Bill and his wife Viola work at the 

Altus Air Force ba,se, with daughter Sue, 

18, on hand for the matinee showings at 

Altus. Martha, the other daughter, lives 

in Colorado . . . B. F. Bernard, who has 

taken over the Crown in Lincoln, Ark., from 

Luther Jones, was on the Row. Jones and 

his family have moved to California. 

Seen on the Row: O. K. Kemp, Victory 

at Poteau: Dick Thompson, who has theatres 

in Healdton, Lindsay and Walters; 

Jay Tweksbury. Maysville; O. K. Smith, 

ideal 

flWQi+s vôu wfien 

WAHOO is 

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HOLLYWOOD AMUSEMENT 

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3, 

BOXOFFICE :: July 16, 1962 SV/-3

. . Mrs. 

location 

. . . Also 

. . Rock 

. . Business 

A M A R I 

L LO 

projectionist Jimmy Cheshire came back 

off the Hud Bannon " and 

severed an artery in his left hand while 

packing ice into a glass at home. This was 

doubly bad because he is a southpaw. But 

he went right on running "That Touch of 

Mink" at the Paramount and working the 

panel board at the Municipal Auditorium 

for three stage attractions. 

State Manager Claude Hanley used a 

"Hatari!" jeep in front of the theatre, but 

it had it« problems. He couldn't get the 

police to cap off one of the meters, which 

made it necessary to hold a parking space 

outside the theatre safety zone every day 

to get the display in. A very busy spot this, 

and he had to go back out every hour during 

the matinee to put money in the parking 

meter! . Carl Benefiel has had 

to leave the Victory boxoffice for a while 

and take a short rest. Swing projectionist 

Erie Pitts had to return early from his trip 

to the Seattle world fair due to the death 

of his 81 -year-old mother-in-law . . . Manager 

Brad Rushing, Esquire, opened 

West Side Story" Wednesday lUi with a 

Southwestern Theatre Equipment Co., Inc. 

Your Complete Equipment and Supply House 

FAST • DEPENDABLE • SERVICE 

CApitoJ 2-9906 

1618 Austin St. 

"We Appreciate 

Youf 

P. O. Box 2162 

Houston 1, Tuiat 

Business" 

single performance, followed by two-a-day 

midweek and three on weekends. He recently 

completed "El Cid" there after a 

three-week run on a straight three-a-day 

basis . . . Paramount Manager Arthur Crespin 

has "The Music Man" scheduled to 

open during the first week of August with 

continuous performances. 

SAN ANTONIO 

IJiram Parks, who operates the El Capitan 

and Plains theatres and Lone Star 

Drive-In at Lubbock, was in booking following 

a trip into Mexico. Parks loves 

Italian cheeses and includes some in his 

Senor Manuel Avila of the 

diet daily . . . 

Stevens Theatre, Dallas, has installed new 

projection and air conditioning equipment 

in booking were John Plache of 

the Alameda, La Mesa, and Delmo Pierce, 

Ascarte Drive-In, El Paso. 

Father Alvarez of the Monterrey, Mexico, 

is scheduled to appear at the Alameda 

Theatre here soon . Hudson, here 

in behalf of "Spiral Road," met the girls 

in the Morning News-Majestic Theatre 

"outstanding girl" contest . was 

reported very good at local theatres over 

Independence Day. 

Caroline Dunlap, granddaughter of G. B. 

Dunlap of Azteca Films, was visiting the 

local Azteca Films manager and wife. Her 

father Richard H. Dunlap is a lawyer in 

. . Olivia Ayala, switchboard 

. . . 

Los Angeles . 

operator at Azteca, motored to Laredo, 

Mexico, over the Fourth to visit her parents 

Roberto Gallegos of the Azteca 

staff visited J. J. Jimenez jr., who.se father 

was an exchange manager here, while in 

Mexico City. 

New Indoor Theatre 

For Orlando, Fla. 

ORLANDO, FLA.—A first-class, 1,200- 

seat theatre is to be included in expansion 

plans at the Colonial Plaza, according to a 

recent column in the Star by that newspaper's 

business writer, Rhodes Conklin. 

Conklin's column continues: 

Howard D. Spencer, rental agent for 

Colonial Plaza, aiinounced today that the 

ultramodern theatre is coming to add further 

to the rapid development of this spectacular 

shopping center. 

"This new theatre," said Spencer, "wiU 

round out the Colonial Plaza shopping 

complex, which now is in the midst of a 

tremendous expansion, with the Jordan- 

Marsh department store and 31 new stores, 

featuring an air-conditioned mall, aiming 

for an October opening." 

Spencer said that full announcement of 

plans for the theatre would be released 

soon. The theatre will show first-run 

movies and operational plans also include 

special showings for youngsters while parents 

shop. 

Six of Hollywood's most beautiful models 

will be seen in U-I's "If a Man Answers." 

If It's Good Promotion 

BOXOFFICE 

someone will 

report it in . . 

i(^ 

Fresh from the scenes of the activities each week come constant 

reports of merchandising of films. Most of these are ideas you 

can use for your own promotion. All of them ore interesting and 

most of them are profitable in other similar circumstances. 

Make 

full use of these practical ideas by practical showmen, many of 

whom you may know. 

Motion pictures lend themselves ideally to good advertising. The public interest is 

high. 

Capitalize on the interest that already exists and increase your at 

tendance 'with proved ideas. 

SW-4 BOXOFFICE :: July 16, 1962

'Touch of Mink' Slays 

On Top in Milwaukee 

MILWAUKEE — "That Touch of Miiik" in 

its second week at the Towne Theatre, 

again led the local first-run grosses. "West 

Side Story" was next, with "Bon Voyage" 

and "Windjammer" in a tie for third place 

honors. Business in general was rated 

"pretty good." 


Downer—The Night (Lopert} 175 

Palace—Windjammer (Cinemiracle), 7th wk 200 

Riverside— Bon Voyage (BV) 200 

Strand—West Side Story (UA), 16th wk 225 

Times—Last Yeor ot Marienbad (Astor), 2nd wk- 150 

Towne—That Touch ot Mink (U-l), 2nd wk 300 

Worrier— Advise ond Consent (Col), 2nd wk 125 

Wisconsin—The Rood to Hong Kong (UA) 175 

"Lolita' Makes 275 Debut 

In Very Good Minneapolis 

MINNEAPOLIS— "Lolita," which opened 

at the Park, and "The Counterfeit Traitor," 

which went into its second week at the 

Uptown, both scored a big 275 per cent. 

The percentages ai'e even more significant 

when the factor of a beautiful summer 

weekend is taken into consideration. "That 

Touch of Mitik," in its third week at the 

State, also did well rating 175 per cent. 

Academy—Judgment ot Nuremberg (UA), 6th wk. 90 

Century— Advise ond Consent (Col), 3rd wk 110 

Gopher— Big Red (BV), 4th wk 100 

Lyric— Boys' Night Out (MGM), 2nd wk 150 

Mann—West Side Story (UA), 21st wk 125 

Orpheum—Bon Voyoge (BV), 2nd wk 110 

Pork— Lolita (MGM) 275 

State—That Touch of Mink (U-l), 3rd wk 175 

Suburban World— Lost Year ot Marienbad (Astor), 

2nd wk 90 

Uptown^—^The Counterfeit Traitor (Poira), 

2nd wk 275 

World— My Geisha (Para) 110 

Holdovers Offer Competition 

To New Product in Omaha 

OMAHA—For the 

12th week "West Side 

Story" went above the average gi-oss at the 

Admiral Theatre. The fare set before 

Omaha movie patrons was fancy and openers 

found the competition stiff. Holdovers 

generally enjoyed good receipts, and that 

list included five theatres. 

Admiral—West Side Story (UA), 12th wk 150 

Cooper—Cinerama Holiday (Cineromc), 9th wk. 120 

Dundee—Oklahoma! (Magna), 13th wk 110 

Omoho—That Touch of Mink (U-l), 2nd wk. .... 125 

Orpheum—Advise and Consent (Col) 130 

Sky View and Chief—The Rood to Hong Kono 

lUA) 200 

State Big Red (BV), 3rd wk 95 

Clyde Cooley Dies on Duty 

At Golden Spike Drive-In 

OMAHA—Clyde Cooley, 62, motion picture 

operator in the Omaha area more than 

40 years, died last week on the job as a 

projectionist. 

He suffered a fatal heart attack about 

20 minutes before the end of the picture 

at the Golden Spike Drive-In. Although 

he had been on the job regularly, he had 

had a couple of attacks some time ago. 

Cooley was an official of the International 

Alliance of Theatrical and Stage 

Employes and Motion Picture Machine 

Operators for more than 20 years, serving 

as business agent and secretary until his 

retirement from office two years ago. 

He is survived by two sons, Raymond D., 

Council Bluffs, an employe of the Film 

Depot in Omaha, and Russell, Santa Ana, 

Calif., and two grandchildren. 

Services were held at the Meyer Funeral 

Home in Council Bluffs, with bmial in 

Cedar Lawn Cemetery, also in Council 

Bluffs. 

DES MOINES 

Farly July was so hot and humid that, 

as usual, one could "hear" the com 

growing. Apparently a lot of exhibitors 

came to Des Moines and to Filmrow to 

escape the noise in the cornfields. Among 

the many lowans in on business were Jim 

Gray of Monticello; Bob Malik, Independence; 

Bob Hutte, Leon; Bill McGraw, Ogden; 

Cai-1 Schwanabeck, Knoxville; Al 

Gran, Sioux Rapids; A. F. Mueting, Pocahontas; 

Dick Kuhl, Greenfield; Jack Compston. 

Forest City, and Bi-yan Rowley. 

Marshalltown. 

Mel Cormaney, assistant manager of the 

Des Moines Capitol Di-ive-In, says the big 

vegetable gai'den that he and Manager 

Lloyd Hirstine "work and eat" is yielding 

the most beautiful tomatoes and cucumbers 

in town. With the expert care given 

the plot, Coimaney probably is correct . . . 

Sympathy is extended to Edna Cloonen. 

Iowa United Theatres bookkeeper, whose 

mother died recently in Washinton state. 

The first Iowa public showing of "The 

Music Man" is at the Lake Theatre in Clear 

Lake. Steven Blank, who is in charge up 

there this summer, has set up a benefit 

promotion with the Clear Lake band. The 

big, beautiful, brassy movie opens at the 

Des Moines Theatre July 20. Many of the 

local industi-y people feel this movie will 

"do well" in Iowa. More interesting is the 

comment of theatre lovers, music lovers 

and recognized bandsmen who think "The 

Music Man" is an epic. 

Joyce Brain repoits there is nothing like 

a Fourth of July poolside barbecue on the 

roof gai-den. Actually, there is nothing like 

Joyce's roof garden. It is atop her apartment 

in the Greenwood Electric building, 

and the topside teiTace has lounge chairs 

for sunning, a charcoal grill for braising 

and a kiddies plastic wading pool. Filling 

the pool is simple—Paramount's brainy 

Joyce jusit hooks up the hose in the apartment 

below and climbs out a window! 

(1) 

Congratulations to Jim Greene and wife 

of Esthei-ville, the parents of baby Arm 

Elizabeth. She is then- fifth in a row and 

some wag yelled "Bingo!" Jim is manager 

of Central States' Grand Theatre . . . 

C. L. McFai-ling's diamond ring treasure 

hunt pix>moted a gi'eat deal of interest. 

The RKO-Oi-pheum manager, with the cooperation 

of Joseph Jewelers and KSO, 

used the stunt in coiuiection with the local 

RKO's 75th Diamond Jubilee celebration. 

After many radio clues and entries, the 

sparkler was "found" in the chime tower 

atop the Equitable building. 

M. W. Long's Lans Theatre at Lansing 

is undergoing a face-lifting. A new ceramic 

tile front has been installed and much 

work done on the theatre's interior. Seats 

have been icupholstered and projection 

equipment has been updated. 

Bert Thomas, B&I Booking Agency, is 

buying and booking for the Iowa Theatre 

at Bloomfield. Harold Rogers is manager 

of the Iowa. 

Reid Ray Film Appoints 

C. L. Krebs Sales Chief 

ST. PAUL—A reorganization of its sales 

department has been announced by Reid 

Ray Film Industries, which has headquarters 

here, with the appointment of Clyde L. 

Krebs as vice-president in charge of national 

sales. Krebs has been midwest sales 

manager, with his headquarters in Chicago, 

for the last two years. Keeping his Chicago 

office, he will extend his sales direction for 

the Reid Ray company in Washington, 

Chicago and the Twin Cities. 

Krebs' appointment was effective July 1. 

At the same time Reid H. Ray, president, 

announced Krebs' new assignment, he 

made public the retirement of Raymond V. 

Jeffrey, who has been in various capacities 

for the company for 15 years. 

Bimidji Theatre Razed 

BIMIDJI. MINN. — Long a downtown 

landmark, the Bimidji Theatre has been 

leveled and cleared away by workmen to 

make way for a new one story building on 

Beltrami avenue. The theatre, owned by 

E. J. Baehr of Wadena, was built in 1932. 

Fall Opening Scheduled 

FLOODWOOD. MINN. — Although the 

Floodwood Theatre is not operating this 

summer, the management definitely plans 

to return the theatre to active service in 

the fall. The first show has been scheduled 

for September 1.

. . Erma 

. . Tony 

. . Ben 

. . 

. . 

MILWAUKEE 

that lends itself to the full promotioii 

treatment and has lined up some interesting 

approaches. Since the Times and Tosa 

are neighborhood houses and in the "wellto-do" 

area, he has to be mighty careful 

Uarold "Bud" Rose of Allied Artists Pictwes. 

comes through with some astonishing 

news. Bud, it will be recalled, was been doing right well with certain pictui-es 

not to spring something offensive. He has 

named branch manager here for Allied other exhibitors appeared not too interested 

Artists about six years ago. The moment he in. 

arrived, he set about making the name of 

Allied Artists something to reckon with and Bob Grocncrt, former manager at the 

succeeded to the amazement of all Filmrow 

and exhibitors alike. Last year, for his 

Alhambra and other houses here for many 

years and now in insurance and public relations 

in addition to running for gover- 

efforts and accomplishments, he was given 

the Cleveland territory, which offered another 

challenge. Prom all indications, he 

nor on the Democratic ticket, has been in 

the news of late. In his race for the nomination, 

he feat, 

spoke over WISN-TV and de- 

was going to duplicate his Milwaukee 

when he had a heart attack. He phoned nounced so many issues, he had his interviewers 

wondering what political party he 

the writer to explain that he was resigning 

as of July 9, and as soon as he was replaced, 

he would return to Milwaukee. He motion picture industry if Groenert is 

belonged to. It will be a big day for the 

said his plans for the future are uncertain. 

elected governor. 

Ttie Sunday TV and screen section of the 

Eddie Gavin, branch manager for American 

International Pictures here, held a picture stuff. Editor Wade Mosby says 

Milwaukee Journal was replete with motion 

screening of "Panic in Year Zero" at the Darlene Lucht, former Milwaukeean who 

Warner screening room, resulting in a went to Hollywood, has made the grade. She 

healthy turnout and numerous compliments, 

indicating a generous response at 

is in one of Alfred Hitchcock's presentations, 

with more in the offing. Also, that 

the boxoffice when the film opens. 

Bill Self, another former Milwaukeean, recently 

signed a new two-year contract as 

Don Baler, Times and Tosa theatres, vice-president in charge of production for 

says "Black Tights" is the type of picture the television division of 20th Century-Fox 

films. And Don Dooley, amusement editor, 

had a full page on the drive-in situation, 

with a front page in color. 

The mayor's motion picture commission 

has released the following ratings: General 

Audience—Hemingway's Adventures of a 

Young Man, Advise and Consent, Airborne, 

Air Patrol, Assignment Outer Space, Best 

of Enemies, Bird Man of Alcatraz, Clown 

and the Kid, Gigot, It Happened in Athens, 

The Joker, Judgment at Nuremberg, The 

Last Winter, Magic Voyage of Sinbad, Mermaids 

of Tiburon, Notorious Landlady, 

Paradise Alley, Phantom of the Opera, 

Phantom Planet, The Spiral Road, Stoi-y of 

the Count of Monte Cristo, Stowaway in 

the Sky. Sword and the Dragon, Testament 

of Orpheus, There Was a Crooked Man, 

Three Stooges in Orbit, The Valiant, What 

WAHOO is the 

a Carve Up, The White Horse, Wild Westerners. 

Mature Entertainment—Bloody 

ideal boxofTice attraction 

to increase business on your Brood, The Concrete Jungle, The Horror 

Chamber of Dr. Faustus, Important Man, 

"off-nights". Write today for complete 

details. Be sure to give seat- 

Meeting, On Any Street, Rider on a Dead 

The Interns, Joan of the Angels?, Midnight 


Horse, The Siege of Hell Street, Summer 

Skin, Tales of Terror and Third of a Man. 

Adults only—Lolita. 

HOllYWOOD AMUSEMENT CO. 

3750 Ookton St. Skokie, Illinois 

Governor Films Acquires 

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Theatre Equipment Supply Dealer: 

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[HCHNIKOTt CORP. 63 Soobring St.. B'klyn 31, N.Y3, NY. I 

c|HCHI 

British 'Kind of Loving' 

NEW YORK—Governor Films, which 

has been releasing "Doctor in Love," 

"Carry On, Nurse" and others in the "Carry 

On" series of British comedies in the U.S., 

has acquired "A Kind of Loving," British 

drama which was chosen as England's official 

entry in the recent Berlin Film 

Festival, for American distribution in the 

parly fall, according to Dave Emanuel, 

president of Governor, and Richard Gordon, 

producers representative of Anglo- 

American Film Distributors. 

"A Kind of Loving," which was directed 

by John Schlesinger for Joseph Janni, 

stars Alan Bates, recently in "Whistle 

Down the Wind," and introduces June 

Ritchie with Thora Hird featmed. 

OMAHA 

Oharlie Vickers, exhibitor at Mapleton, 

Iowa, who was on Filmrow last week 

with his wife, said they were lucky through 

the terrific wind storms which plagued the 

area recently and suffered no damage . 

Glenn Trump, former Variety Club Tent 16 

chief barker and public relations ' director 

for Ak-Sar-Ben. is on the job again after 

a siege in the hospital for treatment of an 

infection . Goodman ran into a 

buzz saw on the fairways and lost his 

match in the championship flight of the 

City Publinks tournament. 

George Regan, former manager for 20th- 

Fox in Omaha and now with Title Films in 

Chicago, was in Omaha with his wife for 

a visit. They have just returned from 

Europe where they attended the International 

Variety Club convention and visited 

Paris . DeLand, United Artists 

booker, is vacationing in Milwaukee, where 

she is visiting relatives . . , Gordon Dimmick 

is closing the Casino Theatre at Kimball, 

S.D. 

Jack Klingel, city manager for Cooper 

Foundation Theatres, was busy closing out 

"Oklahoma!" after a highly successful 14- 

week run at the suburban Dundee Theatre 

and getting "Black Tights" underway . 

Exhibitors on the Row included Nebaskans 

Sol Slominski and daughter, Loup City: Sid 

Metcalf. Nebraska City: Phil Lannon, West 

Point: Howell Roberts, Wahoo: Art Sunde, 

Papillion, and Jack March. Wayne: low'ans 

Jim Travis, Milford: S. J. Backer. Harlan; 

Mr. and Mrs. Charlie Vickers, Mapleton, 

and Cecil Waller, Ida Grove. 

Don Johnson of Lynch, Neb., w^ho has 

the Lynch Theatre and the Boyde at 

Spencer, was in town getting things under 

way at the Sky Theatre in Schuyler, which 

he recently bought from Reggie Gannon, 

who with his family had been exhibitors 

there many years. The Gannons are 

moving to Arizona . . Helen Newman, 

. 

member of the Allied Artists staff, said 

she expected a rousing welcome when .she 

came back from vacation but she did not 

expect to cause a blackout. The day she 

returned one of the units of the Omaha 

public power district North Omaha plant 

blew out. At the same time, the Fort Randall 

dam generator went out, causing a 

power failure in parts of four states. 

Cecil Waller of Ida Grove, who has the 

theatre at Lake View and recently took over 

the lowana at Red Oak previously owned 

by the late Frank Good, has taken up 

temporary residence at Shenandoah, where 

he has real estate interests. He recently 

reopened the lowana. 

Arnold Johnson has had the good and 

bad the last few days. He stepped on a nail, 

injuring his foot, and he acquired a Cadillac 

coupe . Marcus, Columbia Pictures 

divisional manager at Kan.sas City, 

visited the Des Moines and Omaha areas 

last week . . . Joella Cohen, daughter of 

Columbia salesman Ed Cohen, is back in 

Omaha after working a couple of years in 

Kansas City. 

Edmon Ryan, a Broadway character actor, 

plays a featured role in UA's "Two for 

the Seesaw." 

NC-2 BOXOFFICE July 16, 1962

. . Janet 

Menlo-Alameda Plans 

De Luxe Drive-In 

SAN P'RANCISCO—Installation of a new 

beautiful, ultramodern drive-in theatre to 

accommodate 750 cars to serve the Livermore-Pleasanton-San 

Ramon areas, was 

announced here by Roy Cooper, vicepresident 

of Menlo-AIameda Theatres. The 

circuit operates the Vine Theatre in Livermore 

as well as the Park, Guild and others 

on the Peninsula. 

Cooper said the facility will be one of 

the most modern and complete installations 

of its kind in the country, property 

for which has already been acquired. 

The newest sound equipment and projection 

equipment for the showing of widescreen 

productions will be the beginning of 

a long list of ideas going into this new development 

to make it the real place for entertaimnent. 

The projection room with Its 

especially designed and engineered equipment 

is designed to give the finest picture 

on any screen. 

An attractive concession building will 

house a completely modern cafeteria-style 

operation and a large restful patio will be 

provided. 

For the "small-fry" there wiU be a fine 

playground area equipped with teetertotters, 

swings, spring-moimted jumpers 

and similar playground equipment to be 

used free of charge. 

Plans are presently being prepared to be 

submitted to the Alameda County planning 

commission for a use permit to build the 

drive-in. 

'Bird Man' and Two Stars 

Are Awarded Citations 

HOLLYWOOD—Burt Lancaster has been 

voted best actor by the Hollywood Foreign 

Press Ass'n for his performance in "Bird 

Man of Alcatraz." Telly Savalas, also in 

the film, was named best supporting actor. 

In "Bird Man of Alcatraz," Lancaster 

. . . with fine production 

stars as Robert Stroud, the 72-year-old 

convict-scientist who became an authority 

on the diseases of birds, during the 53 

years he has spent in prison. Forty-three 

years were in solitary, when he fii'st developed 

and pursued his work with birds. 

Savalas portrays a lifer who becomes a 

friend of Stroud. 

"Bird Man" received a Merit Citation 

from the Southern California Motion Picture 

Council, teiTning it "an engrossingly 

interesting picture 

and excellent 

direction." 

Casino Films Releasing 

Romy Schneider Film 

NEW YORK—Ca.sino FUms, Inc., has 

scheduled a new Romy Schneider film in 

color, "Engel Auf Erden," a CCC-Film Berlin 

production directed by Geza von Radvanyi, 

for fall release, according to Munio 

Podhorzer, president. 

Miss Schneider is ciu-rently represented 

on American screens by "Boccaccio '70," 

distributed by Embassy Pictm-es, and "Forever 

My Love," disti'ibuted by Paramount. 

Casino released another Romy Schneider 

film, "Die Halbzarte," with Carlos Thompson 

featured, this spring and will reissue 

two other German films, "Monpti," with 

Horst Buchholz, and "Scampolo," with 

Carlos Thompson. 

MINNEAPOLIS 

Pusiness has shown great improvement in 

the territory. Helped by cloudy, rainy 

weather over the Fourth of July holiday, 

Twin Cities theatres did exceptionally well 

at the boxoffice. Universal had its biggest 

Saturday in history at the State with 

"That Touch of Mink" and the picture 

bi-oke all Universal records for Monday, 

Tuesday and Wednesday at the house. "El 

' 

Cid at the Norshor Theatre in Duluth did 

the best Fourth of July business in many 

years, according to Charles Winchell, president 

of Minnesota Amusement Co., which 

operates the house. 

John McCashin, manager of the Fargo 

Theatre in Fargo, N. D., a Minnesota 

Amusement house, vacationed in Minneapolis 

. . . Minnie Super, biller at Columbia, 

spent her vacation visiting her son 

in Spokane, Wash., and attending the Seattle 

World's Pair. . . Also at the Seattle 

fair was Irene Williams, booker at Allied 

Artists. 

. . . 

New employes at MGM are Iris Donald, 

office manager's secretary; Gloria Pederson, 

booker's clerk, and Kenneth Alseth, 

shipper . . . Lucille Langer, contract clerk 

at Universal, vacationed at Cross Lake in 

northern Minnesota Dorothy Veres, 

biUer at Universal, is recuperating at home 

after being hoispitalized. 

Don Walker, Warner Bros, exploiteer, 

was in from Kansas City for "The Music 

Man," which opens at the Oi-pheum Theatre 

July 27 . Prince, stenogi'apher 

at Wamei' Bros., vacationed at her home 

in Am-ora . . . Mosquitoes are beginning to 

be a problem at some drive-ins, especially 

if they are located near a lake or swampy 

ai'ea. 

Outstate exhibitors on the Row were 

Buck Rauenhorst. Slayton; Sandor Holman, 

Buffalo; Don Buckley, Redwood Falls; 

Mike Guttman, Aberdeen, S. D.; Pete de- 

Fea. Milbank. S. D., and Reno Wilk, St. 

Cloud. 

George Engelking recently was named 

manager of the Towne Theatre in Fargo, 

N. D., by Ernest Peaslee jr., of Stillwater, 

operator of the house. Engelking at one 

time was manager of the Richfield Theatre 

and 7-Hi Drive-In, Minneapolis, and 

previously was a booker at Paramount. Engelking 

and his wife attended the gi-aduation 

last month of his son James from 

the United States Naval Academy at Annapolis. 

Md. He will be stationed at San 

Diego. 

WOMPI Officers Take 

Over at Des Moines 

DES MOINES—New Des Moines WOMPI 

officers were installed recently in an impressive 

candlelight ceremony. They are 

Nola Bishop, Margaret Shields and Leone 

Matthews, all board members; Florence 

Bundy, corresponding secretary; Betty 

Hemstock, president; Dorothy Pobst, first 

vice-president; Florence Work, treasui'er; 

Alice Patton, second vice-president, and 

Mary Lou O'Neal, recording secretary. Bob 

Fridley of the Capri and Varsity theatres 

was installing officer, and Dick Day, 

Central States drive-in booker, was master 

of ceremonies at the installation banquet 

held at the Des Moines Downtowner inn. 

First Raleigh Ambassador 

Fire Controlled by Staff 

RALEIGH, N.C.—About 800 persons were 

safely removed from the Ambassador Theatre 

here Sunday night when a fire broke 

out behind the theatre's movie screen. 

The theatre is on Fayetteville street, half 

a block from the state capitol. 


c 

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ARE ALWAYS ON TIME 

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TOWN ZONE STATE.. 

NAME 

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BOXOffiCf THE NATIONAL FILM WEEKLY 52 issues a year 

825 Von Brunt Blvd., Kansas City 24, Mo. 

BOXOFFICE :: July 16, 1962 NC-3

Ideas still 

pay! 

Anyone can find 

ideas, 

but successful exhibitors 

make ideas work for them* 

whether you create, collect 

or adapt ideas, the main 

thing is to keep them stirring 

to build business for you. 

From Cover to Cover — 

BOXOFFICE Brims with Helpfulness 

•Oa« axhibhor colltcttd BOXOFFia 

Sttriai M OiHdrtii'i Showi, and hoi 

beoitad motint* bmintit 100% by 

adapting thain for U( awn thtatra. 

As never before, better methods pay good 

dividends in show business. Mmi in high 

places and men in low places all hove 

learned that it pays and pays to promote pictures—••ry 

day in evMry way . . . For good 

ideas in the news and in the service departments, 

read and use each issus oi 

BOXOFFICE 

Nine Sectional Editions - To Fit Every Distribution Area 

NC-4 BOXOFFICE July 16, 1962

Big Detroit Theatres 

Enjoy Business Boom 

DETROIT—Despite the heat, first-run 

reports indicate that the big theatres have 

been enjoying boom town days. "That 

Touch of Mink" soared to great heights at 

the Mercm-y in its second week, while "The 

Premature Bui-ial" pulled thi-ongs into the 

vast depths of the Pox, and the other 

houses followed along with generally 

highly pleasing boxoffice reports. 


Adams Boys' Nighf Out (MGM) 000 

Fox—The Premature Buriol (AlP); Guns of the 

Block Witch (AlP) 160 

Grand Circus Mr. Hobbs Takes a Vacation 

(20th-Fox), 2nd wk 110 

Modison West Side Story (MGM), 20t-h wk 130 

Mercury That Touch of Mink (U-l), 2nd wk. ..250 

Michigan Bon Voyoge (BV) 125 

Palms Hotori! (Para), 2nd wk 120 

Trans-Lux Krim The Sky Above—the Mud 

Below (Embassy) 100 

There's Plenty of Competition 

For Cincy Movie Dollar 

CINCINNATI — Competition for the 

amusement dollar was keen last week with 

opera, baseball and race track, among a 

number of crowd pleasers, putting a dent 

in the movie till. Holdovers "That Touch 

of Mink" in its third week at the Keith 

and "West Side Story," in its 16th week 

at the Valley did well in an othei^wise soft 

week. 

Albee Boys' Night Out (MGM), 2nd wk 90 

Capitol Advise and Consent (Col), 3rd wk 75 

Esquire A Taste of Honey (Conf'l), 3rd wk. . . 90 

Grand Lolita (MGM), 2nd wk 95 

Guild Through a Glass Darkly (Jonus) 100 

Hyde Park Purple Noon (Times), return run . . 75 

Keith Thot Touch of Mink (U-l), 3rd wk 150 

Palace The Counterfeit Traitor (Para), 2nd wk, 85 

Twin Drive-ln Last of the Vikings (Medollion) 120 

Volley West Side Story (UA), 16th wk 140 

Boothman Jabs Fire Chief 

Who Passed Picket Line 

COLUMBUS—David R. Cornwell, president 

of Local 386 of the projectionists 

union, directed a bitter attack on fire chief 

Walter G. Strickfaden in city council, 

complaining that the chief attended the 

opening of "West Side Story" at Hunt's 

Cinestage in the official fire department 

car, that the city is not enforcing Its 

ordinance requiring inspection of theatres 

and that operators are being used as 

"scabs" in Columbus and are not licensed 

as required by law. 

Cornwell asked the council to give 

Strickfaden the same treatment as a city 

health inspector who was suspended recently 

for 30 days for napping in his car 

while on duty. Council made no comment 

on the charges. Strickfaden later said 

Cornwell "was a little loose with his facts." 

He said the car is at his disposal 24 hours 

a day. He said it is a general practice 

throughout the country. 

"Cornwell is only sore because I attended 

a film at a theatre where a picket line is 

in effect," said the chief. He also said 

Cornwell "apparently is misinformed" on 

the requirement that city officials must 

check theatres to determine if city-licensed 

machine operators are on duty. Strickfaden 

said the city law for licensing motion picture 

projectionists applies only when flammable 

films are used. He said neither 

Hunts Cinestage nor any other theatre 

uses this type of film. 

Union boothmen have been on strike 

against Hunt's Cinestage for several 

months in a wage dispute. 

Museum Aims to Restore 

'Birth of a Nation' Film 

HOLLYWOOD—The first 

top level project 

to be undertaken by the new Hollywood 

Motion Picture and Television Museum 

since the recent gix>und-breaking ceremonies 

for its new building is the restoration 

of D. W. Griffith's classic film, "The 

Birth of a Nation." 

Supervising the reconsti-uction of the 

pictui'e will be Leslie Stevens, executive 

producer of Daystar Productions. 

Ed Eads Sues Accusers 

In Obscenity Trials 

OAKWOOD, OHIO—Edward M. Eads, 31, 

manager of the Far Hills Theatre, the only 

film house in this suburb adjacent to Dayton, 

has filed a $310,000 damage suit 

against ten Oakwood citizens, claiming 

they made false accusations and a false 

charge against him last September, and 

that as a result of the false accusatioiis, he 

suffered humiliation, mental anguish, and 

injury to his reputation. Eads contends 

that the citizens falsely accused him of exhibiting 

an obscene movie, "The Twilight 

Girls," causing him to be falsely arrested, 

detained, and imprisoned. 

This is the latest move in a series of 

cases involving Eads which began last yeai-. 

Eads, as well as Far Hills Theatre, Inc., 

was recently indicted by a Montgomery 

County grand jury in Dayton for exhibiting 

an alleged obscene movie, "The Immoral 

Mr. Teas." A request that the indictments 

be dismissed is pending in 

Montgomery County common pleas court. 

Prior to this Eads was arrested at least 

four times by Oakwood police dm-ing 1961. 

Five films were confiscated, and Eads 

was tried and convicted on two of the cases 

by Oakwood municipal court judge Frederick 

Howell. He had found Eads guilty 

for exhibiting "Sins of Youth" and "The 

Immoral Mr. Teas." Eads had been sentenced 

to six months in the workhouse and 

fined $2,500 in connection with showing 

"Sins of Youth," but the sentence was held 

in abeyance pending an appeal. The other 

films which were targets were "Love Is My 

Profession," "Fast Set" and "Twilight 

Girls." 

Both convictions by Judge Howell, however, 

were later reversed when the Ohio 

Supreme Court i-uled unconstitutional that 

section of the law which makes mere possession 

of obscene matter a violation. In 

order to prosecute Eads under another 

section of the obscenity law, which requires 

the state to show the defendant "with 

knowledge" had possession of an obscene 

film, a grand jury indictment was required, 

because this section constitutes a felony 

charge. 

As a result, county prosecutor Young 

followed up by taking the five films confiscated 

by Oakwood police to the grand 

jury, which returned the indictment that he 

"knowingly" and "with purpose" exhibited 

an obscene movie. 

In this latest move. Eads named only 

"Twilight Girls," and listed the following 

citizens as defendants: William R. and 

Evelyn Lambert, Albert P. and Linda D. 

Parker, Mathew W. Glossinger. Lillian H. 

Gibbons. Lucia McGregor. Jane Haley. 

Virginia H. Riedmiller and the Rev, Harold 

Kocher of St. Paul's Episcopal Church. 

COLUMBUS 

The first bingo raid here in five years was 

staged by members of the police vice 

squad, resulting in the arrest of the manager 

of the Redmen's Club, and two women 

game operators—Maude Thomas and Mary 

Van Meter. The manager, James Earl 

Reeves, was charged with permitting gambling. 

Vice squadman Richard Neff said 

the women admitted operating the games 

on Satuidays and Mondays. Several hundred 

bingo cards and assorted groceries 

used as prizes were confiscated. Neff said 

the game had been in operation five years. 

Lt. George Watts of the vice squad was 

asked by one bingo player why bingo can 

be played at churches and not in clubs. 

Watts replied, "It is not the policy of the 

police department to invade tlic House of 

God. In order to do so, I would want 

authority higher than mine." Some 40 

women players were wai'ned they were subject 

to arrest. 

The first formal proposal for redevelopment 

of the Market-Mohawk urban renewal 

project adjacent to the downtown 

theatre district calls for construction of 

11 three-story apai'tment buildings to 

house 360 families in an area bounded by 

Rich. Town. Fourth and Sixth streets. The 

development was proposed by Bernard 

Schottenstein. president of the Steelton 

Furniture Co., and Melvin Schottenstein, 

a lawyer. 

The district court of appeals recently upheld 

the conviction and $500 fine levied by 

the municipal com-t against Leroy C. Gilffith, 

operator of the Parsons Follies, for 

showing immoral films. The judges viewed 

"B Girl Rhapsody" as part of the evidence. 

The appeals coui-t declared it could find 

no grounds for holding the statute, under 

which Griffith was charged, unconstitutional. 

"We find that the statute provides 

a pixjper standard and is constitutional as 

a reasonable exercise of the police power 

for the protection of the communities of 

the state," the appeals court ruled. 

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CINCINNATI 

Quite a number of Filmrow managers and 

area exhibitors attended the opening 

of the Chakeres Theatres newest drive-in, 

the Park Layne 69 at New Carlisle recently. 

The 600-car drive-in, the latest acquisition 

in the circuit's 35 situatio:is. has been engineered 

with the most modern equipment 

at an approximate cost of $200,000. The 

di-ive-in fills a need in the business area of 

New Carlisle, once one of Ohio's richest 

fanning communities and now a thriving 

industrial area. When the landscaping and 

other details are completed, the circuit will 

have one of the most beautiful drive-ins in 

the state. John Van Dyke is to operate the 

concession area along with his duties as 

manager. 

The Chakeres circuit recently sold the 

ideal 

WAHOO is 

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ANTI-STATIC SCREEN $5 

750-seat Grand at Circleville and it is to 

be torn down to make way for a modern 

business building. The firm still retains 

the 450-seat Cliftona in Circleville. 

Fireworks were added to the film attractions 

at most of the area di'ive-iiis for the 

Fourth of July holiday and attendance was 

considered satisfactory, considering the 

numerous other attractions. 

Phil Chakeres, president of Chakeres 

Theatres, and his wife have gone to Europe 

lor a two-month vacation. While there, 

they will spend considerable time in 

Greece, where he has a number of relatives 

. . . Michael Chakeres, general manager, 

Chakeres cii-cuit, and his family ai'e 

on vacation visiting relatives in Raleigh, 

N. C. 

Carl Ferazza, Cincinnati Theatre publicity 

head, has returned with his family 

from a visit with relatives in Atlanta . . . 

Among other Pilmi-ow vacationists ai-e Virginia 

Meyer, 20th-Fox assistant cashier; 

Don Beniring, Paramount booker, and inspectors 

Teresa Krimbell of U-I, Ida 

Dreese of 20th-Fox and Clara Zane, MGM. 

Frank Schreiber, U-I manager, was in 

Chicago for a company sales meeting . . . 

Ti-i-State Theatre Services is booking and 

buying for the Highway 42 Drive-In, Mason, 

owned by Jack and Tom Stallings. 

The local U-I exchan^re was quite pleased 

with its showing in the company's 50th anniversary 

sales drive which was completed 

this week . extends its sympathy 

to the family of Charles Banford, 69, long 

an employe on Filrm'ow and recently an 

MGM clerk. 

Chicago Judge Dismisses 

Suit by Capone Estate 

CHICAGO—Judge Hem-y W. Dieringer 

of Cook County foiTnally dismissed a $9.5 

million suit brought by Al Capone's sister 

against Allied Ai-tists, thus declaring that 

Capone's heii's get no payments from sale 

of films made of the late gang czar's life. 

Dieringer held that a pixjperty right does 

not exist in the estate of a deceased person 

as to his name, likeness, personality, 

and history of his private life. 

Dieringer stated: "... If the plaintiff's 

theoi-y were correct, exhibitors of motion 

pictures dealing with the lives of Shakesp>eare, 

Jefferson, Voltaire and tens of 

thousands of others, playwrights, authors, 

etc., could be successfully sued by theirpresently 

living descendants for violation 

of their ancestors' property rights." 

Dieringer stated further that to rule for 

the plaintiff "could lead to an absurb result, 

and coui-ts do not promulgate rules 

that could lead to an absiu'dity ... it is 

the considered opinion of this court that 

the plaintiff has no cause for action." 

The suit had been brought by Mi-s. Mafaida 

Maritote as administratrix of Capone's 

estate. Besides Allied Artists Pictures 

Corp., it named 13 motion picture distributors 

and exhibitors. The suit charged 

that the film "Al Capone" exploited his 

name, likeness, personality, and private 

life for the commercial profit of the defendants. 

Mrs. Maritote sought damages, 

contending the estate's property rights in 

Capone's notoriety had been violated. 

The defendants were represented by Don 

Reuben of the law fh-m of Kirkland, ElUs, 

Hodson. Chaffetz & Masters. 

Harold R. Gordon, attorney for the 

plaintiff i Chicago i, said: "We will appeal. 

When they release the pictui'e, which we 

understand they intend to do, we will sue 

evei-y individual exhibitor and chain of exhibitors 

for invasion of privacy of the living 

widow and son." 

California filmmakers have issued the 

aimouncement that books and movies dealing 

with several biogi-aphical subjects now 

are in the planning or production stage. 

The decision on the movie, "Al Capone," 

clears the way for their completion. 

J. Lee Thompson to Direct 

Mirisch Film for UA 

HOLLYWOOD — J. 

Lee Thompson has 

been signed by the Mirisch Co. to direct 

"The Mound Builders," slated to roll late 

this fall for United Artists release starring 

Yul Brynner. 

Thompson, who helmed "The Guns of 

Navarone," for which he received an Oscar 

nomination as best director, recently completed 

"Taras Bulba," Hai'old Hecht-UA 

epic which will be released this Christmas. 

"Mound Builders," an adventure story 

set in a period of early North American 

history, will be lensed on authentic locations 

on the Yucatan Peninsula and elsewhere 

in Mexico. The screenplay has been 

completed by James Webb, as the first of 

three Brynner-starring coproductions between 

Mirisch and Alciona Productions. 

Mike Hoey Will Produce 

'Palm Springs Weekend' 

HOLLYWOOD — Mike Hoey has been 

given a tenn contract by Warner Bros, and 

will do "Palm Springs Weekend," cuiTently 

being scripted by Eai-1 Hamner jr., as his 

first picture for the studio. The story treats 

with the Easter vacationing of school kids 

in the desert resort town. 

* * * 

V/riter Arthur Weiss, who recently completed 

a Doctor Kildare fUm play for MGM, 

has been signed by the studio to pen the 

screenplay for "Flipper," a juvenile yarn 

of a boy's adventures. 

Nancy Marshall of New York is the 12th 

player to be brought to Hollywood for a 

part in "To Kill a Mockingbird." 

Jcnîocttc 

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NATIONAL THEATRE SUPPLY, Cleveland— Prospect 1-4613 

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Cincinnati, Main 1-6580 

OHIO THEATRE SUPPLY CO., 2108 Poyne Avenue, Cleveland 

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ME-2 BOXOFFICE July 16, 1962

. . . Milton 

. . Clarence 

. . Maxwell 

. . Irving 

Aslral Sales Theme: 

'Tolal Prosperily' 

TORONTO — August has been 

designated for an allout sales effort by 

Astral Films' six coast-to-coast branches 

under the theme of "Total Prosperity," according 

to Martin Bockner, general sales 

manager. 

In addition to the big backlog of Metro- 

Goldwyn-Mayer product. Astral will be 

offering American International's Panic in 

the Year Zero: Warriors 5: Foe's Tales of 

Terror and Burn, Witch. Buin and Astor's 

La Dolce 'Vita and Rocco and His Brothers, 

in addition to six double bill exploitation 

shows. 

All of Astral's branches will be competing 

for prizes in the August 1-31 Big "A" 

Sales Drive. 

Green Sheet Lists Only 2 

For Family in July Issue 

NEW YORK—Only two pictures were 

listed for family patronage by the Film 

Estimate Boarti-of National Organizations 

in its July issue of The Green Sheet. Three 

productions were rated for adults and three 

for adults and mature young people. Five 

were listed for adults, mature young people 

and young people. 

Rated for the family were Columbia's 

"Mothra" and Warner Bros.' "The Story of 

the Count of Monte Cristo." 

In the adult class were MGM's "Boys' 

Night Out" and "Lolita" and 20th Century- 

Fox's "I Like Money." 

Rated for adults and mature young people 

were Columbia's "Advise and Consent," 

20th-Fox's "It Happened in Athens" and 

United Artists' "Incident in an Alley." 

For adults, mature young people and 

young people, a rating which comes close 

to the family bracket, were United Artists' 

"Geronimo" and "The Road to Hong Kong," 

20th-Fox's "Mr. Hobbs Takes a Vacation," 

Columbia's "The Notorious Landlady" and 

Universal's "The Spiral Road." 

Construction Progressing 

On New Durham Theatre 

DURHAM, N.C.—High steel beams present 

a new look to the skyline at the Northgate 

Shopping Center, with constiaiction 

under way on the new 805-seat Northgate 

Theatre and the adjacent Balentine's buffet 

and Rebel Room restaurant. Located 

to the north of the larger stores now at 

Northgate, the new restaurant and theatre 

will be joined to these stores by a continuous 

sidewalk and canopy. 

In the near future, the intervening space 

between the Sherman-Williams paint store 

and Balentine's will be enclosed and made 

available for leasing, according to a recent 

announcement by Kenan Rand jr., 

president of the shopping center. Muirhead 

Construction Co. is general contractor 

for the new additions to Northgate. 

Concession Is Enlarged 

TOLEDO — The Jesse 

James Drive-In 

Theatre recently remodeled its concession 

stand into a three-lane cafeteria. The 

building was doubled in size and air 

conditioned. 

DETROIT 

gill Hendricks, foiTnerly with the publicity 

department of United Detroit Theatres 

for a number of years, has just been appointed 

general sales manager of WXYZ- 

TV. He was fonnerly with the station in 

various capacities and has recently been 

Detroit manager for ABC-T'V national sales 

in Detroit. 

Bud Sampson, state salesman for 20th- 

Pox, reports that theatres in the resort 

area ai-e finding their usual good summertime 

business starting early, as a result 

of good weather, instead of waiting till mid- 

July as usual . . . Les Taylor, Petoskey exhibitor, 

has been on the sick list with a 

virus, while Mrs. Taylor is just out of the 

hospital after a bout with pneumonia. 

Paul Field, fonner theatre manager, is 

under treatment at St. Joseph Hospital in 

Ann Arbor . . . Mrs. Eric Rose, bride of the 

Trans-Lux Krim manager, was hospitalized 

for pneumonia . . . Noi-man Meyers, 

managing direotoi- of the Adams Theatre, 

has been away on vacation. 

. 

Daniel Bzovi of the Holiday Drive-In in 

Trenton cancelled plans for fireworks on 

the Fourth when a box of the fireworks was 

stolen from his car earlier in the evening 

London was in Chicago on a 

Joseph L. Thomas, foi-mer 

business trip . . . 

manager of the Center, moved out to the 

Studio North and Jerry Han-ington is managing 

the Center Abramson, 

manager of the Michigan Drive-In, was 

married July 3 to 'Violet Barlia. The newlyweds 

were understood to be honeymooning 

in New York. Relief manager Bob 

Steckowski was pinch-hitting at the 

Michigan. 

Fire in stores adjoining the Jewel Theatre 

in Mount Clemens caused evacuation 

of the show and some smoke damage to the 

theatre. The house is operated by Community 

Theatres . M. GuiTnan, 

who formerly handled publicity for Allied 

Artists here, and a resident of Oak Pai-k, 

is a candidate for the Michigan House of 

Rei>reeentatives in the Fourth District. 

Nate Goldsticlt, 36 years with the Detroit 

Corp.'s counsel's office, during which 

he had many notable forays into show business, 

winning many friends in the movie 

industry, is retiring—to enter private practice 

. Van Til, a new name in 

the industry, is the new owner of the 

Sparta Theatre at Sparta, fonnerly operated 

by Charles M. Welsh. Carl Buermele 

Edwin and Doris 

is the new film buyer . . . 

Langley are switching the Star Theatre at 

Hesperia to Friday-Saturday operation 

only. 

Stacey Kortes, buyer for the Sun Theatre 

of Otsego, operated by Charles F. 

Sears, is switching to four-day operation 

. . . Robert Conn and Clayton Pantages, 

20th-Fox home office executives, were in 

town to confer with manager Bob McNabb 

on setting up future bookings . . . David 

Gonda, booker, and Kathy Dougherty of 

the office staff are the cutrent vacation 

refugees from Universal-International. 

Bill Wood, Columbia manager, advises 

the exchange has switched to summertime 

hours until Labor Day—8:15 to 4:30 p.m. 

fP.S.: Don't call too late.; . . . Hester 

Christiansen, who used to handle phone 

and office details for Boxoffice, returned 

from Dayton for a week, in much improved 

health and looking fine. 

Wilson Elliott, Warner exploiteer, notes 

that his new rank as a Kentucky colonel 

is a grade above his former status as 

a majoi- in the Air Force Reserve . . . 

Betty Fussner, Pai'amount head booker, is 

sporting golden slippers these days . . . 

Monday visitors included Jack Repp, now 

of Mom-oe, and Arthur Rice of the Skyway 

Outdoor Theatre at Coi-unna. 

Irvin-Fuller Remodeling 

Columbia. S. C. State 

COLUMBIA, S.C—The State Theatre, 

constructed in the mid- 1930s, was closed 

following its July 4 program for a modernization 

job which will make it one of 

the best-appointed houses in the state. 

Irvin-Puller's Columbia Theatres, which 

also operates the local Ritz Theatre, may 

change the name of the State during the 

overhaul, which is expected to require 

around two months. 

Among improvements scheduled are a 

laiger screen, wider reclining seats, new 

drapes and new curtains at the theatre 

front. 

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ME-4 BOXOFFICE :: July 16, 1962

8 

$150,000 Remodeling 

For Worcester House 

WORCESTER—New England Theatres 

will 

spend upwards of $150,000, starting in 

November, on extensive remodeling of the 

downtown, first-nin Capitol Theatre here. 

New seatis will be installed on the orchestra 

floor, the rows to be spaced farther 

apai't than now. The move will mean loss of 

300 seats, reducing total capacity to 1,500. 

A new boxoffice. on the east side of the 

lobby, will replace the present boxoffice. 

The booth will get new equipment, the 

lounges will be rebuilt and carpeting is to 

be installed from, the front entrance to 

the stage. 

Leo Lajoie is resident manager. 

Lincoln Downs Plans Bow 

Of Night Races July 30 

PROVIDENCE—The way was paved for 

the beginning of mght racing at the Lincoln 

Downs race track July 30 when the 

track superintendent, Arthur T. Patenaude, 

was granted a permit by the Lincoln zoning 

board to erect lights for the newly authorized 

nighttime races. 

Previously, Lloyd B. Crawley, Lincoln 

building inspector, had tui-ned down the 

track's application, maintaining that the 

zoning code authorized him to issue permits 

only for things specifically mentioned 

in the code. 

The State Racing and Athletics Commission's 

authorization of night racing, in 

addition to daytime races at both Lincoln 

Downs and Narragansett Park, was protested 

by several movie theatre operators 

and others in the area. However, the appellants 

lost their fight, which was carried 

to the Rhode Island Supreme Coui't. 

Frank Cecia Is Assigned 

As L&G Airer Manager 

HARTFORD—Bob TirreU, Hartford district 

manager for Lockwood & Gordon, has 

announced the promotion of Frank Cecia, 

formerly trainee manager under Earl 

Wright at the E. M. Loew-Lockwood & Gordon 

jointly-operated Candlelite-Pix Twin 

Drive-In, Bridgeport, to managership of the 

newly reopened Torrington Drive-In, Torrington. 

At the same time, Mrs. Josephine Youmatz 

has resumed as manager of the Sky- 

Vue Drive-In, ToiTington. 

Theatre Merchandise Buys 

Boston Filmrow Property 

BOSTON—Nat Buchman announced the 

puixhase by Theatre Merchants Corp. of 

the property located at 70 Broadway on 

Filmrow. 

Theatre Merchandising Corp. expects to 

move to the new quai-ters around July 20. 

An invitation was extended by Buchman to 

all the fii-m's customers to see them at the 

new location. 

Updates Pittsfield House 

PITTSFIELD, MASS.—New seats and a 

new screen have been installed in the 

Capitol Theatre, where Mrs. Richard J. 

Gerhai-dt is house manager. Mrs. Geii-- 

hardt said that new projection equipment 

also has been installed. 

Sack Theatre Week in Boston Capped 

By Premiere of DeLuxe Music Hall 

BOSTON—With the pixxslamation of 

"Sack Theatre Week in Boston" and the 

unveiling of Ben Sack's new Music Hall, 

the former Metropolitan Theatre, Thui'sday 

night 1 12 > , Boston was the scene of the 

biggest premiere in recent histoi-y. rivaling 

those of 25 years ago which of>ened the 

former fibn palaces of those days. With 

contingents of Hollywood film celebrities, 

producers, directors. New York film executives, 

brass bands, parades, dimrer parties, 

radio and television coverage and 

bleachers fronting the street in front of 

the new theatre. Sack showed Boston what 

the film business is really like. 

GEORGE JESSEL EMCEE 

With George Jessel as master of ceremonies, 

the star-lined guest list included 

Debbie Reynolds and her husband, Harry 

Karl; Sue Lyon, new teenage star of "Lolita," 

which opens Sack's reconsti-uoted Capri 

Theatre: Kim Novak, star of "Boys' 

Night Out," which op>ened the new Music 

Hall, Patti Page. Zsa Zsa Gabor and Howai-d 

Mon-is. The New York contingent included 

executives Robert Mochrie, Morris 

Lefko, Emery Austin, all from MGM; William 

Heineman and James Velde, UA; 

Rube Jackter, Milton Goodman, Columbia; 

Joseph E. Levine, Leonard Lightstone, Embassy 

Kctures, and Martin Ransohoff, producer 

of "Boys' Night Out." 

With 2,700 seats on the main floor, the 

new Music Hall boasts seats backed by 

thi'ee inches of foam rubber and foui' inches 

of foam rubber on the seat. These 

seats are upholstered in a new type of nylon 

in cardinal red. They are roomily spaced 

between tiers, have white anns and assorted 

arrangements of pastel colors on the 

backs. The refm-bished mai-ble lobby is 

elegant in turquoise-gold-and-white carpeting. 

60 CONSULS IN PARADE 

A giant motorcade, headed by prize-winning 

bands and consuls of 60 countries and 

their wives flying flags from their cars, 

moved from the Statler Hilton Hotel cross 

town to the new Music Hall where thousands 

of cheering fans had gathered in 

front of the bleachers. The streets were 

roped off for the event. The pai-ade of 

celebrities and the opening night pre-festivities 

were held from the platform in 

front of the theatre, with George Jessel 

introducing the stars to the crowds. 

Exhibitor Sack's progi-ess in rebuilding 

the house to its present modem magnificence 

is remarkable. The fast-moving, 

hai-d-hitting exhibitor, who has practically 

single-handedly revitalized the motion picture 

business in Boston, took over the old 

Metropolitan officially on June 1, when the 

ornate gold and mai-ble structure, sold by 

AB-Paramount to the New England Hospital 

Center, went to him on a ten-year 

lease. It took only 42 days for the transfoi-mation. 

On the giant stage at the new Music 

Hall, where legitimate and musical comedy 

pix)ductions are also to be shown in 

the months to come (Sack has already 

booked the Bolshoi Ballet in for a fall 

opening for a week), presentations were 

made before the black-tie first night audience. 

A "Golden Circle" has been set up 

inside the house, chairs in this area being 

covered with gold material and having 

extra long anns for added comfort. 

From the long-unused orchestra pit rose 

a 65-piece orchestra under the direction of 

Ruby Newman, playing all the songs from 

the Academy Award winning motion pictui-es 

Sack Theatres have shown in Boston. 

At the giant Grand Wurlitzer, a showpiece 

when the house was opened in 1925 

and valued at $100,000, Lou Weir, famed 

organist, presided. In keeping with oldtime 

tradition. Sack will have the orchestra and 

the organ playing for the entire first week's 

run of the picture to give the audiences a 

glimpse at showmanship of films in the 

theatre. It marks the first resurgence of 

this type of film theatre presentation since 

the old days of theatre palace stage shows. 

The new Music Hall has 2.700 seats on 

the main floor. An 80-foot screen was unveiled 

for opening night, which saw showman 

Sack's innovations in the house 

modeled after the Paris Opera House. Sack 

installed a new ah- conditioning plant, extensively 

refurbished the grand marble 

lobby with a spouting multicolored water 

fountain with stereo music continuously 

playing; all-new seats in the pastel colors 

and a modern square marquee. 

14,0C3 FIRST-NIGHTERS 

By contrast, the Metropolitan was opened 

Oct. 16. 1925, and hailed as "the marvel 

of the show world." More than 20.000 Bostoniaiis 

attended, with 14,000 squeezing In. 

A contingent of the then Hollywood stars 

came in for the opening including: Adolph 

Zukor, Bessie Love, Thomas Meighan, Lois 

Wilson, Harrison Ford, Diana Kane, Monta 

Bell. The opening film was "King of Bix)adway," 

starring Adolph Menjou, and directed 

by Bell. A stage show, produced by John 

Murray Anderson, was called "The Melting 

Pot." Admission was 75 cents. The theatre 

seated 5.000 in its auditorium and stood 

9.000 in its spacious marble lobbies. 

Sack had special editions in three Sunday 

) newspapers, a first in publishing 

1 

circles here, entitled "Sack Theatre Editions," 

and was honored by the mayor with 

the proclamation of "Sack Theatre Week 

in Boston." An outstanding lineup of summer 

and early fall releases was amiounced 

by Sack for his theatres at the same time. 

Among them are Joseph E. Levine's "Boccaccio 

'70." planned for opening at the 

Music Hall. Coming from Columbia are 

Lawrence of Arabia, Barabbas, Best of 

Enemies, and The Interns. He also will have 

Phaedra from UA. 

"Give the public good motion pictui-es," 

said Sack, "and they don't want television. 

People ai'e tired of worn out films they see 

in their parlors. As long as pictures are 

good, we don't have to worry about the 

competition from television or radio." 

Sells 

Park Theatre Interest 

WORCESTER—William Shields of the 

Shields Realty Co. has relinquished his interest 

in the Park Theatre. 

BOXOFFICE July 16, 1962 NE-1

di-iving 

Harold Lloyd Performed All 

Stunts 

In Comedies With Only One Injury 

By GUY LIVINGSTON 

BOSTON—Harold Lloyd, in for press 

visits for his "Haiold Lloyd's World of 

Comedy," to play the Exeter Theatre, detailed 

how the idea for the film came to 

him on his becoming imp>erial potentate 

in the Shi-ine. 

"It is customary when anyone assumes 

that office to present a skit or a pageant 

dealing with his life." Lloyd revealed. "I 

am the only actor to have held the office 

of imperial potentate, due. I imagine, to 

the time element. So, I assembled some of 

my old films, which ran about 40 minutes 

vi'ithout thinking of doing it commercially. 

Then about ten years ago, I tried them out 

on the public. The audience response was 

tremendous. About a year ago. I decided 

to find out how much interest i>eople had 

in films of a past era. I thought of it as 

a challenge. 

"Some of the films ai-e 35 years old. The 

era in which they were made was very different 

from the present. We used action. 

cei-tain gags, the whole situation creating 

a different pattern. I used chai-acter comedy, 

slapstick, light comedy and farce, as 

well as dramatic and broad comedy. We 

trained our gag WTiters and there was a 

friendly rivaliT between Chaplin. Laurel 

and Hardy. Harry Langdon and Buster 

Keaton. We tried to outdo each other." 

The film comedian pointed out that 

"there were no process or trick shots. If 

you saw me eight or ten floors above the 

street. I was actually there, although there 

was a platform with mattresses below. I 

took some tetTible chances in those days 

once I jumped off the top of a battleship 

with a wooden anchor and it was wasted 

it could have been faked. I rolled down a 

funicular and got cut up. The only time 

I was really hurt, however, was from something 

utterly unexpected. In one sequence 

the proE>ertyman didn't secure a fire hose, 

so when it rolled out. I was hit in the 

head with a brass coupling and knocked 

out—so there was no more work that day. 

The only time we used a stunt man was 

when I couldn't do it." 

Lloyd said that when he showed "The 

Freshman" at the Berlin Film Festival, "it 

was received even better than the fii'st 

time when it broke records. While I have 

no plans to make another film—mine were 

films of adolescence, unless someone 

comes along with a fine property of someone 

in his 50's in trouble, I can do that, 

and trouble is comedy, I may release one 

of the full-length films with original music 

and sound." 

He pwinted out that in the latter part of 

his career he produced as well as acted and 

financed his own films. 

"That is why I am able now to release 

the 'World of Comedy.' It was vei-y hard, 

confining work in those days. I am now 

enjoying life, traveling, painting, photographing 

and am interested in thi-ee-dimension 

music, bowling, soft ball, and 

showing Danes," Lloyd said. He visited 

Boston Monday 1 

2 > as part of a trip around 

the country to cities his pictui-e will be 

playing. 

NEWHAMPSHIRE 

Theatre operators through the state were 

interested in a report by the New 

Hampshii-e Department of Employment 

Security revealing there were 6,950 jobless 

persons in the area. This was a decrease 

of 150 from the previous week and repres?nted 

2.6 per cent of the state's civilian 

work force. 

The Pine Island Drive-In, Manchester, 

staged a big "dusk to dawn show" on the 

night of July 3, with thi-ee featm-es on the 

screen. There was a big fireworks display 

and children attending the show were given 

free tickets for all the rides at adjacent 

Pine Island Park. The park's big holiday 

show included a "giant" fireworks display 

and a stage progi-am featui-ing Clyde and 

Willie Mae Joy and the Counti-y Music 

Jamboree. 

"Panic Button." a Seven Ai-ts comedy. Is 

being filmed in Rome for Warners. 

septetine IB 

D 2 yean for $5 D 

D Remittance Enclosed G Send Invoice 

THEATRE.. 

STREET ADDRESS 

1 year for $3 3 yeors for $7 

TOWN ZONE STATE.. 

NAME 

_ 

POSITION 

BOKOfflCf THE NATIONAL FILM WEEKLY 52 issues a year 

825 Von Brunt Blvd., Kontat City 24, Mo. 

Boston Kenmore Has 

Jaunty Swan Song 

BOSTON—The heat hit the Boston boxoffice 

this week with a sizzling 90° on Sunday 

1 8 

1 the populace to the beaches, 

pai-ks and pools sun-ounding the city. Business 

suffered with only one new arrival. 

"MeiTill's Marauders." which opened just 

about average at the Pilgrim. Only two 

films were making big headway in Boston. 

"That Touch of Mink." which was far above 

average in its third week at the Memorial, 

and "Advise and Consent." high above 

average in its second week at the Beacon 

Hill. This was the last week of existence 

for the Kenmore Theatre, which was to 

close its doors on Sunday il5i to be torn 

down to make way for a toll road extension 

into downtown Boston. The week saw one 

theatre go out of existence and a new one 

come in. On Thursday night il2i Ben 

Sack opened his new Music Hall, the former 

Metropolitan, with "Boys' Night Out" 

and a big premiere with Hollywood celebrities, 

including the star of the MGM 

film, Kim Novak, and George Jessel as 

master of ceremonies. "Holiday in Spain" 

picked up at the Boston due to the institution 

of matinee perfoi-mances and the picture 

in its tenth week was nicely above 

average. 

(Averoge Is 1 00) 

Astor Bon Voyage (BV), 2ncl wk 125 

Beacon Hill Advise ond Consent (Col), 2n

Robert 

. . The 

PROVIDENCE 

Jâny drive-in theatres in the ai-ea lured 

crowds with big special programs for 

the Fourth of July. The "night before" 

show at the Hilltop Drive-In in East 

Greenwich featm-ed a three-hit screen program, 

as well as many prizes, including a 

man's watch, set of western mugs, E>ortable 

bar, 16-piece dish sets, set of colorful 

glasses, spice set, perfume, big box of salt 

water taffy to the first 100 cars, pendant 

set with a pearl to the next 100 cars and 

pail- of earrings to the next 100 cars. Disc 

jockey Ed Williams was on hand to spin 

records and a three-piece band played before 

showtime. 

. . 

The Lonsdale Drive-In also gave prizes, 

including boxes of chocolates and 16-inch 

chains with pearls . Pike Drive-In 

gave away auto wash certificates, records, 

pearl knife and key chain, ladies' jeweh'y 

sets and Adams hat certificates . . . The 

Seekonk Drive-In, with a three-feature 

film program, offered 150 pounds of cooked 

lobsters free and had Jim Mendes on the 

stage to entertain . The Shipyai-d Drive- 

In presented a "happy holiday show," with 

stage progi-am, drawings for a family second 

car and nylon tii-es and an appearance 

by disc jockey Jack Mui-phy. In addition 

to the throngs which attended the holiday 

shows at the outdoor theatres, there were 

big crowds in attendance at various 

"Foui'th" events held by various Rhode 

Island communities. 

The Strand was used the night of July 11 

for a special presentation of Otto Preminger's 

"Advise and Consent" under auspices 

of the Rhode Island Ass'n for Mental 

Health. All proceeds, from minimum contributions 

of $2.50 up, were for the benefit 

of that organization. 

The Somerset Drive-In claimed the "first 

di'ive-in showing, complete and uncut" of 

"Spartacus," which won fom- Academy 

awards. There was a one-dollar admission 

charge for each adult, with children being 

admitted free. 

Kathryn Grayson, whose singing established 

fame for her in musical films, retmTied 

to the WaiTvick Musical Tent as the 

star of "Rosalinda." She also appeared at 

the Warwick Theatre last season in a highly 

successful presentation of "The Merry 

" 

Widow. Rounseville, a native of 

nearby Attleboro, had the leading role opposite 

her in "Rosalinda." 

Middleton Dr Pepper Co. 

2nd in May Competition 

MIDDLETON, MASS.—Frank T. LeColst, 

president of the Dr Pepper Bottling Co. 

here, has been notified that his fiiin was 

national runner-up for the Dr Pepper Co. 

President's Award for May. First place 

went to the Dr Pepper Bottling Co. of 

Houston, mai'king the third time that firm 

has won top national honors. 

The award is made monthly by Wesby 

R. Parker, president of Dr Pepper Co., Dallas, 

to the Dr Pepper bottling company 

making the most significant or outstanding 

achievement during that month. Selection 

is made from among more than 400 

bottling plants nationally. 

Boston Enjoys First Star 

Street Parade Since War 

BOSTON—John Wayne, Red Buttons 

and Bruce Cabot, top stars of "Hatari!" 

Howard Hawks' Technicolor Afncan adventure 

film, heralded as the most unusual 

and spectacular in Pai-amount Pictures' 

history, accompanied by Pat Wayne and a 

supporting cast of African animals, featured 

the fu-st film stai- parade in Boston 

since wartime days. 

The actors arrived at Logan aiiTJort, 

where Ainold Van Lear, Paramount's Boston 

press agent, had made all arrangements 

for the cai-avan to transport them downtown 

in 14 jeeps. Elsa Martinelli, scheduled 

to come in, remained behind in Canada 

due to illness. The film stars arrived 

in a special chartered zebra-striped "Hatari!" 

plane at 11:40 p.m. and stayed overnight, 

making guest appearances at the 

Paramount Theatre in Boston on stage at 

12:45 and 7:45 p.m. Two public street parades 

were staged, ojie at noontime and the 

second at seven in the evening. 

Van Lear secured full coverage from 

Boston and New England newspapers and 

serviced each newspaper with a route sheet 

and parade information. The appearance of 

Wayne and his gix)up di-ew tremendous 

throngs to the front of the theatre on busy 

Washington street in the downtown section 

where a squad of policemen kept the 

crowds in line. It was one of the biggest 

promotions staged by a film company here 

and resulted in a big jump in business at 

the Paramount Theatre where "Hatai-i!" 

has been playing to excellent business. 

NEW HAVEN 

êl Safner of Eddie Ruff Aissociates, independent 

states rights distributors, 

was in town, meeting with circuit and independent 

theatre interests . . . Hector 

Prascadore of E. M. Loew's Fai-mington 

Drive-In featured Bob Cavanaugh, Hollywood 

stuntman, and his ti-ick horse Dottie 

for two consecutive nights as extra entertainment. 

The unit performed for 40 

minutes prior to screening time. 

Eddie O'Neill, Bridge Drive-In, Gix>ton, 

booked a hillbilly jamboree, featming Lee 

Moore, billed as "That Coffee Drinkin' 

Night Hawk," in addition to his regulaiscreen 

program on a recent Wednesday 

evening. 

Twelve hundred persons heard Louis 

"Satchmo" Ai-mstrong and his orchestra in 

a jazz concert Fi-iday at the Stanley Warner 

Palace, Danbmy, the audience paying 

$5 for orchestra seats and $3.50 for balcony. 

Pi-oceeds went to the Danbury cancer 

campaign. 

Middletown Palace Tries 

Two-for-$l Admissions 

HARTFORD—In an unprecedented move 

for a Connecticut four-wall theatre, the 

Adorno Theatres' first-run Palace, Middletown, 

has inaugurated a "Buck Nite" policy 

on Wednesdays, two adults admitted for 

one dollar under the plan. 

A similar practice has long been in operation 

at numerous drive-in theatres across 

Connecticut, but the Adorno move is first 

of its kind for an indoor theatre. 

HARTFORD 

îklii Perakos, wife of Perakos Theatre 

Associates general manager Sperie P. 

Perakos, flew to Detroit to visit her father, 

who has been ailing . . . Mrs. A. M. 

iCarla) Schuman, wife of the film industry 

pioneer, checked out of Mount Sinai Hospital 

and has been recuperating from a 

heart attack at the Hartford apartment of 

her sister-in-law, Mrs. Kate Ti-eske, manager 

of the Lenox Theatre. The Schumans 

maintain year-round residence in Daytona 

Beach, Fla. 

Jack Sanson, Stanley Warner Strand 

manager, returned from a vacation visit 

with relatives in upstate New 'Y'ork . . . 

Ray McNamara, Allyn, and family relaxed 

in the Cape Cod, Mass., sunshine for a few 

weeks. 

Eileen Grace, daughter of Eastwood Manager 

and Mrs. Tommy Grace, was maiTied 

to Richard J. Beatty in St. Mai-y's Church, 

East Hartford . . . Marshall Jones, retired 

projectionist, and stepfather of Russ 

Newton, manager of the American Theatre 

Corp.'s Capitol. New London, died. Jones 

had been on the booth staff at the Paramount, 

New Haven, for 30 years. 

Milton LeRoy, general manager of the 

Blue Hills Drive-In Theatre Coi-p., was in 

New Haven and New York on bookings. 

Old Filmrow Spirit Lives 

At Cinema Lodge Picnic 

BOSTON—A delegation from Boston 

Cinema Lodge consisting of Bob Waldman, 

Al Loui-ie, George Roberts and Bill Kumins 

recently retui-ned from the district convention 

of B'nai B'rith at the Concord Hotel, 

Kiamesha, N. Y. The Cinema Lodge 

received two citations for their record of 

increased membership and their recordbreaking 

contribution to the B'nai B'rith 

Sei-vice Fund. 

Cinema Lodge concluded a season of 

outstanding social activities with a gala 

outing at the Colony, Swampscott, Mass., 

50 members and their wives having a fine 

day at the popular North Shoi-e resort. 

The outing committee, headed by Harvey 

Appel, and including Bob Waldman, 

George Roberts and Bill Kumins, did an 

outstanding job of arrangements which included 

a pool-side luncheon, swimming, 

gin rummy and canasta, a shipboard horseracing 

game and many other activities. At 

5 pjn., a cocktail hour was held, followed 

by a i-oast beef dinner and dancing. 

The outing was reminiscent of some of 

the highly successful old time Filmrow affairs 

and several of the oldtimers present 

remarked on their pleasure of seeing 

Cinema Lodge spearhead a retm-n to some 

of the social activities which were always 

part and parcel of the Boston film scene. 

Train 'Service' at Airer 

SPRINGFIELD—The Round Drive-In is 

the sole outdoor theatre in New England 

providing miniatui-e train "sei-vice" for 

young patrons. 

Church Services at Drive-In 

SPRINGFIELD—E. M. Loew's Riverdale 

Drive-In is to be used for Pi-otestant worship 

sei-vices on Sunday mornings through 

Septembei- 2. 

BOXOFFICE July 16, 1962 NE-3

Two New Bedford Theatres Purchased VERMONT 

By Zeiterion; Both to Be Updated 

NEW BEDFORD. MASS.—Puixhase 

of 

the Olympia and Capitol theatres by the 

Zeiterion Realty Coi-p. of New Bedford, 

which also owns the State and Empii'S 

theati-es, was announced recently by Robert 

M. Zeitz, clerk and managing director 

of the coiT>oration. 

The two theatres, formerly owned by 

New England Theatres, have a total assessed 

valuation of $359,275. No purchase 

price was disclosed. 

"The substantial investment we axe making 

in these pixjperties is an expression of 

the confidence Zeiterion Realty has in the 

future of the Center and North End business 

districts," Zeitz said. He added that an 

outstanding series of motion pictures has 

been scheduled for the State. 

He amiounced that a refm-bishing program 

would be started at once in both theatres. 

The work wall be done nights and 

mornings, with the theatres remaining open 

during the renovations. In addition to redoing 

the interiors, he said, modernization 

of the exteriors also is being considered. 

The Olympia Theatre, which seats 2,350, 

is assessed at a total of $236,000 for building 

and property. Opened in 1916 at 833 

Pui'chase St., it has been a Center landmark 

since then. 

The Capitol Theatre, which opened in 

1920 at 1420 Acushnet Ave., has 1,500 seats 

and is assessed at a total of $123,275 for 

land and building. 

Officers of the Zeiterion Coip. are Harry 

Zeitz, president; Morton Zeitz, treasui-er, 

and Robert Zeitz. 

The Zeitz family has owned the State 

Theatre for 39 years and the Empii-e Theatre 

since 1932. 

Pepsi Names J. V. Brophy 

Teterboro Sales Manager 

TETERBORO, N. J.—Joseph V. Brophy 

has succeeded John W. Donlevy jr. as sales 

manager of the Pepsi-Cola Metropolitan 

Bottling plant here. Donlevy has transferred 

to Las Vegas, Nev., as vice-president 

and manager of the Pepsi-Cola Bottling 

Co. of Las Vegas. 

Brophy joined the company in 1950 as a 

route salesman and was named a route 

manager a year later. He and his family 

reside in Paterson. 

Columbia Will Release 

British-Made 'Maiden' 

LONDON — Columbia Pictures has acquired 

the western hemisphere distribution 

of "The Iron Maiden." to be produced by 

Peter Rogers and directed by Gerald 

Thomas, starting July 2, according to M. J. 

Prankovich, fii-st vice-president. The 

comedy will star Michael Craig, Anne Helm, 

Alan Hale jr., Jeff Donnell, Cecil Parker 

and Noel Purcell. 

"The Fourth of July was celebrated in the 

Burlington area with a big all-night 

show at the MaUetts Bay Drive-In, where 

there was a fom--feature progi-am; another 

dusk-to-dawn show at the Bm-lington 

Drive-In. where the adult admission price 

was 50 cents from 7 to 8 p.m. and 90 cents 

after 8 o'clock for a fom-feature program, 

plus cartoons and free gifts for children, 

and the Moonlight Drive-In on the Barre- 

Montpelier road, where the foui'-feature 

program included Seminole, The Restless 

Years, Desii'e in the Dust and Lover Come 

Back. 

Among those appearing this summer at 

the St. Michael's Playhouse in Winooski 

Park is Linda Gleason, daughter of the actor-comedian, 

Jackie Gleason. She spent 

much of her childhood in Los Angeles and 

tm"ned down several movie offers. However, 

she has appeared on many radio and television 

shows as well as on the stage. 

Two Promoted by SW 

HARTFORD — Stanley 'Warner zone 

manager James M. Totman has shifted 

Robert Ashley, assistant manager of the 

Palace. Norwich, to a similar post at the 

Wamer, Lynn, Mass., succeeding Robert 

Saulnier, promoted to manager of the 

Capitol, 'WilUmantic, replacing Gilbert 

Gioia, resigned. 

MGM's "Lolita" is the fOm adaptation of 

Vladimir Nabokov's celebrated novel. 

JOB WANTED 

Hours: Unlimited • Week: Full 7 Days 

Calls made on the Man Who Buys when he's in his mellowest mood. It makes 

your selling very simple: He wants to buy. You wont to sell. So you get together 

and make a deal. You make many deals as the days go by . . . NOW 

is a good time to . . . 

JJi.e BOXOFFICE . . 

to TELL YOUR 

STORY 

and SELL 

YOUR PRODUCT 

OR SERVICE 

DISPLAY and CLASSIFIED Advertising 

NE-4 BOXOFFICE July 16. 1962

I 

Maritimes 

Maritimes), 

Twin Theatre in New Maritimes Pioneers Present Edison 

Center at Montreal 

MONTREAL—Among the featui'es of the 

shopping promenade of the huge Place Ville 

Marie, in which the Royal York Bank of 

Canada cruciform building is the main 

stiTicture, will be its intimate theatre for 

discriminating moviegoers. 

The Cinema Place Ville Marie, located in 

the northeast corner of the air conditioned 

and heated shopping promenade, will be 

two theatres in one. The larger auditorium 

will accommodate 650 patrons in fine 

comfortable seats with double-width arm 

rests. The adjoining Little Cinema will 

have 150 seats. 

The exhibition policy will emphasize foreign 

and art films, as inspired by the success 

of the Montreal International Film 

Festivals of the last three years. 

Cinema Place Ville Marie will be under 

the personal direction of Yvonne Taylor, 

who manages the Towne Cinema and International 

Cinema in Toronto, and was 

the innovator of the Cm'tain at 8:30 program 

of distinctive films for communities 

of all sizes. She is the wife of N. A. "Nat" 

Taylor, whose organization is the only one 

in Canada concerned in all phases of film 

production, distribution and exhibition. 

Mrs. Taylor indicates that Montreal artists 

will be invited to exhibit their works in a 

continuing art display in the lobby of the 

theatres. 

MPTAO Rally to Start 

Series of Conventions 

TORONTO—Preparations are well under 

way for the 1962 series of film trade conventions 

which will be held during the last 

week of November at the King Edward 

Hotel. 

The annual meeting and luncheon of the 

Motion Picture Theatres Ass'n of Ontario 

will be held Monday, November 26, to start 

the series of conferences. The chairman of 

the MPTAO business session will be G. B. 

Markell of Cornwall. A special speaker has 

been lined up by Arch H. Jolley. executive 

secretary, for the luncheon, prior to which 

a cocktail party will be sponsored by Union 

Carbide of Canada. 

The National Committee of Motion Picture 

Exhibitors Ass'ns of Canada will hold 

its convention on the 27th, and the Motion 

Picture Industry Council of Canada on the 

28th and 29th. 

Classification Only Is 

Asked by Manitoba Ass'n 

TORONTO—The Saskatchewan Motion 

Picture Exhibitors Ass'n has renewed its 

battle for provincial film censorship concessions 

at Regina. Notification of the 

latest move was received at the local headquarters 

of the National Committee, Motion 

Picture Exhibitors Ass'n of Canada, of 

which Arch H. Jolley is executive secretary. 

William Johnston, president of the Saskatchewan 

organization, reported that a 

brief covering a number of points had been 

presented to the provincial minister of 

labor. The important request was made for 

a change in policy to provide censorship for 

the classifying of films for guidance of the 

public and not for elimination of sequences 

to meet standards. 

Kinefoscope to Museum in St. John 

ST. JOHN—A very impressive presentation 

took place in the New Brunswick Museum 

before a large gathering of the St. 

John Historical Society members and veterans 

of the motion piotui'e industry, when 

Joshua Lieberman, president of the Canadian 

Picture Pioneers i presented 

to the Museum a 1904 Edison projecting 

kinetoscope machine Model B. A 

suitably engraved brass plate fastened to 

the projector read; 

"Presented to the New Brunswick Museum 

by the Canadian Picture Pioneers 

in Memory of Those Departed 

i 

Pictme Pioneers of the Motion Picture Industry. 

May 29th, 1962." 

The machine was given to the pioneers 

by veteran projectionist and theatre operator 

Leslie Sprague. 

Eric Golding's collection of early theatre 

tickets, dated 1888, 1896, 1913 and record 

books from the collection of the late Walter 

H. Golding, his father, was also presented, 

together with a Golden Pioneer 

book on behalf of the president of the Canadian 

Motion Picture Pioneers, Prank 

Fisher, and all its members. 

The Film Weekly year book was added by 

its editor, Hye Bossin. Sprague then ran a 

35mm film on the Edison relic. 

INDUSTRY HISTORY ON FILM 

Another veteran projectionist, Monte 

Chase, then ran an 8mm reel explaining the 

history of picture making and projection 

over the years. Bruce Holder, a musician in 

the last orchestra at the Imperial Theatre, 

accompanied on the piano to the showing 

of the silent pictures. 

Gordon Willett, president of the museum, 

received the gifts and expressed deep 

appreciation on behalf of the Musum. 

Andrew and George C. Holland of Ottawa 

pioneered motion pictures in Canada 

soon after the first commercial exhibition 

of Thomas A. Edison's Kinetoscope projection 

in New York City on AprU 14, 1894, 

Lieberman related in his presentation 

address. Edison wrote to the Holland 

brothers 

QUOTES EDISON LETTER 

"I am pleased to hear that the first public 

exhibition of my Kinetoscope film projector 

has been a success under your management 

and I hope your firm will continue 

to be associated with its further exploitation." 

"Actually, what might be called motion 

picture exhibition in Canada dates back at 

least to 1845," Liebennan asserted. "It was 

then that Alfred W. Cooper brought to 

Canada a film entitled 'The Wheel of Life,' 

It was a tin cylinder revolved by hand, on 

which appeared colored pictures. 

"As far as the exhibition of movies on a 

Canadian screen was concerned there were 

two versions. On June 15, 1896, at the West 

End park in Ottawa, fom- pictures were 

screened—The New York Central Railway, 

An Atlantic City Bathing Scene, The Butterfly 

Dance, starring Laloie Fuller, and 

The Black Diamond Express. The band of 

the governor general's Footguards played 

during this performance. 

"However, there is evidence that pictures 

may have been shown in a Yonge 

Seen here are Leslie Sprague, who 

donated an old Edison 35mm projector 

to the New Brunswick Museum at St. 

John; Joshua Lieberman, president of 

the Maritimes Canadian Picture Pioneers, 

and Earl Golding, secretary. 

street store in Toronto in the autumn of 

1895. This has not been confirmed and the 

evidence is the recollection of individuals. 

"Sports were popular subjects from the 

beginning. As far back as 1897, films of 

the James J. Corbett-Bob Fitzsimmons 

heavyweight boxing match were shown In 

Toronto. An empty reconverted store was 

used as the theatre. In that same year 

James McConnahee opened a motion picture 

house in Victoria, B.C., and the following 

year Miss Kate Rockwell opened the 

La Petite Crystal Theatre in Vancouver. 

"The rallying of public opinion behind 

the South African war effort gave this 

infant industry a powerful thi-ust foi-ward. 

Biograph films of South African war action 

were shown at Massey Hall in Toronto in 

1900 as a method of arousing support for 

the Canadian patriotic fund. It is interesting 

to note that Massey-Harris people were 

among the first ones to recognize that 

films, even in their primitive state, could be 

used for much more than entertainment. 

The company was then producing farm 

binders and in 1898 had an advertising film 

prepared showing these binders at work. 

This film was displayed at the Canadian 

National Exhibition and later sent abroad. 

"The Canadian Pacific Railway, then 

struggling to open the vast region, rapidly 

entered the field. A film was prepared by 

Charles Urban, exhibiting the west to its 

best advantage, and was used in the United 

Kingdom to stimulate emigration into 

Canada. 

"An Englishman, Guy Bradford, was one 

of the most important early movie pioneers 

in Canada. He was an outstanding salesman 

and came to St. John to manage the 

Nickel Theatre in the Mechanics Institute 

building where Star Motors now stands opposite 

the CF^C broadcasting station. He 

turned it exclusively into a movae theatre. 

The late Heman H. McArthur, one of the 

early pioneers in distribution of motion pictures 

in St. John, claimed Bradford was the 

pioneer of all movies across Canada. 

The late Walter H. Golding joined the 

Nickel Theatre in 1911 as manager, and was 

instrumental in having the then modern 

Imperial Theatre constructed by Keith- 

( Continued on page K-4) 

BOXOFFICE July 16. 1962 K-1

. . Crowds 

. . The 

and 

MONTREAL 

To Runnier, accountant at Montreal Poster 

Exchange, and wife returned from 

a trip to Eui-t)F>e and Israel . . . Ruby Rabinovitch 

of IPD will leave at the end of 

July to spend a part of his vacation at the 

Grossingers in New York . . . Wilfrid Proulx 

of Grimco Amusement Co., Cine-Art Films 

and of the Canadien Theatre and wife 

were on a three-week vacation to Hollywood 

and the Seattle fair. 

Jean-Pierre Desmarais of Select Films is 

back at work completely recovered after a 

major operation. Desmarais entered Hotel 

Dieu the afternoon that his wife was released 

from Jean Talon Hospital where she 

gave birth to a baby gii-1. The Desmarais 

family is spending the summer at its 

cottage at Dolbeau, Lake St. John 

Mrs. Manon Lemay had a very sad 

. . . 

experience 

at the Cremazie Theatre. She forgot 

a diamond ring, valued at $1,000, on the 

washbowl of the ladies' room. Returning to 

the ring had disappeared. 

get it, 

. . 

Margaret Sperdakos of Hollywood, sister 

of John Sperdakos of the publicity department 

of United Amusement Corp., will 

sjsend the summer in Montreal with her 

mother, while Angela Sperdakos, her sister, 

will visit in Athens and the Aegean islands 

for a month . Romeo Chevalier, shipper 

at Associated Screen Industries, spent the 

long Dominion Day weekend at Lake 

George in New York. 

Michel Costom of the Canadien and 

Plaza theatres offered to his numerous patrons 

a "Festival de Reconnaissance" (a 

festival of gi-atefulness 

i 

. Featured were outstanding 

films, such as "L'Ombre de I'Etoile 

Rouge" and "Ecoute Ma Chanson" . . . 

Good business was reported at the Laval 

Cinema with "Les Fraises Sauvages" of 

Ingmar Bergman; at the Francais and Rivoli 

with "La Parisienne." and at the St. 

Denis with "Merchands de Filles." 

Montreal Film Festival 

Program Being Expanded 

MONTREAL—In addition to its main 

program of 18 feature films, this year's 

International Film Festival, at the Loew's 

Theatre August 10-16, will offer supple 

Prompt theatre service from 

qualified 

personnel 

Complete projection 

sound 

equipments 

Replacement ports always on hond 

BEST THEATRE SUPPLY REG D 

4810 Saint Denis Street Montreal 34, Que. 

Phone: 842-6762 

Used Theatre Chairs, any quantity 

upholstered or veneer 

NOEL ANFOUSSE 

1204 NOTRE DAME ST., EAST, MONTREAL 

Telephone LAfontaine 4-5543 

& 

mentary film showings as well as some new 

attractions. There will be programs devoted 

to children's feature films, a series of 

scientific and educational films, a Saturday 

morning showing of outstanding short 

and documentary films, and a retrospective 

viewing of films by the Soviet director 

Alexandre Dovzhenko. 

At a central location there will be an 

exhibition of outstanding cinema posters. 

This display, which wUl be open August 

14-16. includes more than 125 posters from 

some 15 countries. 

Responding to demands from prenous 

audiences, the film festival organizers this 

year are putting out a detailed souvenir 

booklet, complete with notes on the films 

shown and articles on films and filmmaking. 

French Films Fele al 2 

Montreal Theatres 

MONTREAL — La Grande Semaine du 

Film Francais, featuring the best films of 

the French industry, will be held at the St. 

Denis Theatre here from August 3 to August 

9, and at the Cinema de Paris in 

Quebec City from August 11 to August 17. 

The special event has been arranged in collaboration 

with Unifrance Film. The films 

to be shown are: 

La Princesse de Cleves, starring Jean 

Marais, Marina Vlady and Annie Ducaux 

and produced by Jean Delannoy; 

Le Grand Jeu, starring Raymond Pellegrin, 

Gina Lollobrigida, Jean-Claude Pascal 

and Arletty, produced by Robert Siodmak: 

Et Dieu Crea la Fenmie, starring Brigitte 

Bardot, Curt Jurgens. Jean-Louis Tritignant, 

produced by Vadium; 

Les Yeux Sans Visage, starring Pierre 

Brasseur, Juliette Mayniel, produced by 

Georges Franju: 

Nana, starring Martine Carole, Chai-les 

Boyer, and Dora Doll, produced by Christian 

Jacque. Martine Carole will make a 

personal appearance for the film. 

Les Hommes Veulent Vivre. starring 

Jacqueline Huet. Yves Massart and Claudio 

Gora and produced by Leonide Moguy, who 

will personally present his film. 

En Effeuillant la Marguerite, starrmg 

Brigitte Bardot, Daniel Gelin and Nadinne 

TaUier and pi-oduced by Marc Allegret. 

A prize awarding jury has been appointed. 

Bernard Goulet, of the Board of 

Broadcasting Governors, is the federal 

president; Roland Giguere. CFTM-TV vicepresident; 

Roger Champoux, La Presse; 

Roger Baulu, CKVL; Frenchy Jarraud, 

CJMS; Gilles Pellerin, Motion Picture Centers 

Board, and Eugene Michaud of CJRS, 

Jonquieres. 

Jean-Pierre Desmarais of Select FUms, 

was host at a press conference held at the 

St. Denis Theatre preceding a preview of 

Select's "Et Dieu Crea la Femme," starring 

Brigitte Bardot. A well-attended cocktail 

party followed the screening. Among those 

there was Frenchy Jarraud of radio station 

CJMS. who will be one of the judges dm-ing 

a special presentation of the best films of 

the French industry to be held both here 

at the St. Denis Theatre and at the Cinema 

de Paris, Quebec City, dui'ing the week of 

August 3-9 in Montreal and the week of 

August 11-17 at Quebec City. The "gr-ande 

semaine du film Francais" will be held in 

collaboration with Unifrance Film. 

OTTAWA 

The indoor Centre downtown and the 

Aladdin Drive-In cashed in nicely on 

an engagement of "Burn, Witch, Burn," 

dualed with "The Devil Made a 'Woman." 

The Astral release was also presented at a 

midnight show at the Aladdin for good 

measm-e . Manager Chai'les Brennan of 

the 

. . 

Famous Players Regent got a solid 

extra week with a double bill consisting of 

"Breakfast at Tiffany's " "Blue Hawaii, 

" both of which have done well in 

most situations throughout Ontario. 

Thousands of people, including many 

U. S. tourists, attended the government 

program on Parliament Hill in obsei-vance 

of Dominion Day, the country's national 

holiday. Military and naval units paraded 

on the great lawn in front of the Parliament 

buildings. One of the featmes was 

the singing of the staff choir of Crawley 

Films . lined up in front of F. 

G. Robertson's Mayfair for the dual "The 

Three Stooges Meet Hercules" and "Morgan 

the Pirate." Exhibitors say that the 

Stooges have made a popularity comeback, 

thanks to their television appearances. 

According to Ai'thur Hailey, Canadian 

author, a proposed move by the federal 

government to protect domestic magazines 

by placing restrictions on Canadian editions 

of publications printed in the United 

States is now "as dead as the dodo." Hailey 

said the recommendations of the M. G. 

O'Leary commission to discourage the entry 

of such U. S. magazines would not be 

adopted . Sunset Drive-In at Massena. 

N. Y., used advertising space in newspapers 

on the Canadian side of the St. 

Lawrence River for a "Miracle of Birth" 

pictuie which, so far, as not been approved 

by the Ontario censor board. 

The revival program, "Trapeze" and 

"The Vikings," played at the Elmdale and 

Somerset. The same bill also was at the 

Cai'lton in Toronto . . . Following its roadshow 

run at the Nelson, Casey Swedlove 

presented "Exodus" for thi-ee days at the 

Linden, followed by an all-Gennan progi-am. 

The National Museum is nxnning a summer 

series of free motion picture shows in 

its theatre Monday to Friday each week. 

The last program included "Universe." a 

space picture produced by the National 

Film Board which has won awards. The 

National Art Gallery also had a free fiUn 

show Friday (6i ... The Ottawa South 

Lions Club sponsored a bingo game at the 

Star-Top Drive-In on the Cyrville road as 

an added attraction for the screen program 

topped by "The Misfits." 

Manager Jack Critchley of the Auto- 

Sky Drive-In really went to town with 

premium offers for the double bill consisting 

of "Dentist in the Chaii-" and 

"Dentist on the Job." To every adult and 

child a free tube of Pepsodent and a free 

toothbrush were presented, and to make 

to the dentist necessai-y every child 

a visit 

also •/eceived free candy—a genuine p>epperment 

jawbreaker. For the fun of it, every 

dentist was admitted without charge on 

presentation of his credentials. 

The local Odeon Elmdale and independent 

Somerset Combo had an interesting 

K-2 BOXOFFICE :: July 16, 1962

. . 

. . Famous 

. . Civic 

. . Despite 

. . For 

weekend booking to start the school vacation. 

"In the Dog House" and "No, My 

Darling Daughter" made up the regular 

bill, and for the Satm-day matinee a special 

juvenile dual was presented starting 

at 1 p. m. To wind it up, the Somerset 

staged a Sunday midnight show, an advance 

showing of "Mr. Hobbs Takes a Vacation." 

Manager Bill Culluni of the Famous 

Players Capitol featured the personal appearance 

of Emile Genest, a star of the 

picture, on the opening night of "Big 

Red." Genest is a French-Canadian whose 

home is not far fi-om Ottawa and he's 

now with Walt Disney . . . "Judgment at 

Nuremberg" passed its fourth week at the 

Nelson, a unit of Nat Taylor's 20th Century 

Theatres. Top price is $1.75 for the 

engagement, which is on a two-a-day 

policy. 

The Odeon at Kingston has started a 

road show run of "West Side Story," for 

which there is an advance sale although 

phone orders ai'e not accepted. This pictm-e 

is also playing the Center in Windsor 

... At the Famous Players Palace 

in Cornwall, there was an engagement of 

"King of Kings." with a nice result despite 

outdoor diversions . . . Ernie Warren held 

"Mary Had a Little" for a tliird week in 

one side of the dual Elgin, while "The 

Road to Hong Kong" rated a holdover in 

the other auditorium. 

Charles Brennan of the Regent has been 

secm'ing good hot weather business with 

repeats of popular features, the latest 

double being "Breakfast at Tiffany's" and 

"Blue 

New 

Hawaii" . . . During a visit from 

York, Bennett Cerf discussed the 

"wave of censorship" in North Ainerica at 

a luncheon gathering, saying there were too 

many self-appointed censors who often 

achieved the opposite to the piu-pose intended. 

Cerf urged organized action against 

voluntary groups who seek to tell neighbors 

what to see and ultimately what to think. 

Nepean Cablevision of Ottawa has taken 

out incorporation papers under an Ontario 

charter. Nepean townsliip is adjacent to 

Ottawa. 

CALGARY 

The merger of Albert Genaske's booking 

agency. Personal Theatre Services, with 

Hector Ross' Prairie Allied became effective 

July 1. This move now makes Praii-ie 

Allied the only buying and booking agency 

in the province of Alberta and one of the 

largest of its kind in North America. 

. 

Famous Players' Palace and Cinema Park 

opened the school holiday season with Walt 

Disney's "Big Red." At the drive-in there 

were the added attractions of free train and 

merry-go-round rides and live ponies 

Odeon 's Uptowai and 17th Avenue Drivein 

reported excellent business on the Crosby-Hope 

featui-e, "The Road to Hong 

Kong." 

Cecil Black, head of Fox's television division, 

visited town briefly on a western 

sales trip . . . For those who have been enquiring, 

the decorative addition to Fox's 

staff is the new 16mm booker. Thelma 

Travis, ex-cashier from its Winnipeg 

office. 

TORONTO 

^ 

party for newspaper, radio and TV people 

and government representatives 

was sponsored here by Ansco of Canada to 

announce plans for the erection of a large 

plant at nearby Cooksville in Toronto 

township to be used for the manufacture 

of motion picture and other films for domestic 

and export markets. Each guest was 

presented a Cadet camera . the 

opening of "Hatari!" at the Famous Players 

Capitol in Windsor, a parade was held 

to the theatre in which the participants 

included the Essex and Kent Scottish band, 

local Sea Cadets and notables riding in 

15 jeeps. A parade was staged in Toronto 

when the picture opened at the Imperial. 

Arrangements have been made by Odeon 

Theatres for the installation of a 70mm 

screen in the Carlton, its main showplace 

in Toronto . Players is spending 

$10,000 for the modernization of the Seneca 

at Niagara Falls . controller Don 

Summerville, member of the well-known 

Toronto theatre family, has accepted the 

challenge of Mayor Ed Sargent of Owen 

Sound to take part in a special plowing 

contest this fall at the international plowing 

match there. 

Astral Films is preparing for the release 

of two special featm-es in connection with 

its sales drive in August. One is the French 

"Dangerous Love Affaii-s" which has been 

passed by the Ontario censor board for 

audiences restricted to persons 18 years or 

older. The other is "Waniors Five" from 

American International, starring Anna 

Ralli and Jack Palance . the 

withdrawal of Spyros Skouras from the 

presidency of 20th Centm-y-Fox, Helen 

Witrston. Toronto author, reported she is 

going ahead with her five-pictm-e production 

contract with the studio. LaiTy Watkin 

is doing the script for the first pictm-e 

of the gi'oup. 

Famous Players has reopened the 1,178- 

seat Tivoli at Windsor, which was closed 

for one month for holidays and to enable 

staff members to relieve employes at other 

PPC units. The reopening program consisted 

of "The Four Horsemen of the Apocalypse" 

and "The Colossus of Rhodes." 

The closing plan proved successful and may 

be extended to other cities . . . The new 

manager of the Victory here is H. G. Sullivan, 

fonner local manager for Theatre 

Confections, of which J. J. Fitzglbbons jr. 

is general manager. Sullivan succeeded 

Jack Diamond at the Victoi-y. 

Dorothy Wilson has retired as assistant 

manager of the Toronto MGM branch with 

which she had been identified for almost 

40 years. Her brother R. R. Wilson Is manager 

of the branch here 

drive-ins in the 

. . . All thi-ee 

Hamilton area owned by 

Joe Dydzak played the same program for 

a midnight show. The pictures were "The 

Prematm-e Burial," "The Case of Di-. Laurent" 

and "Twist All Night." 

For the arty populace, the Kent Cinema 

presented the Canadian premiere of "The 

Joker." a Lopcrt release which the censors 

classified as restricted and likewise the 

Christie introduced "Jules and Jim" from 

France which was also placed in the same 

category for adult patronage. The International 

Cinema held "Through a Glass 

Darkly" for a second week for patrons 18 

years or over, and the Civic Square got a 

second week with "Girl With a Suitca.se," 

an import from Italy. The Arcade Cinema 

turned to new programs with "Splendor in 

the Grass" in one auditorium and topicals 

in the second theatre. The Humber had a 

first-run picture in "Something Wild" and 

the Park Cinema played "Pajama Game." 

In nearby Hamilton, the Cinema had a 

combination consisting of "What a Carve- 

Up!" and "Bottoms Up" which went a second 

week, while the Mountain featured 

"Henry V" and "Genevieve" and the Westdale 

was quite busy with "Dentist on the 

Job." 

Shrine Convention Gives 

Toronto Crowded Week 

TORONTO—The convention of 

the Imperial 

Council, Ancient Arabic Order 

Nobles of the Mystic Shrine, starting June 

30 brought many thousands of visitors to 

Toronto for a week's program of colorful 

proceedings, including two parades. Prominent 

in the crowds was Harold Lloyd, past 

imperial potentate and widely known 

screen veteran who received a lion's share 

of the newspaper publicity. "I'm here for 

the Shriners." Lloyd protested when mention 

was made of his next picture. "Harold 

Lloyd's World of Comedy." 

Jack Arthur, longtime member of 

Rameses Temple, produced a feature of the 

week, an appropriate gi-andstand show at 

the Cairadian National Exhibition for a 

capacity crowd of 23,500 persons. In years 

gone by, a triumvirate of the Temple consisted 

of three film executives. Jack Arthur, 

the late Clair Hague, Canadian general 

manager of Universal Pictures, and Ben 

Cronk of Allen Theatres. Also prominent 

in the Shrine was Ernie Moule, manager of 

theatres at Brantford, until his death. 

Manager Fred Trebilcock of the Famous 

Players Tivoli ran matinee performances of 

"West Side Story" every day of convention 

week, instead of the usual two afternoon 

shows Wednesday and Saturday. 

Odeon Theatres made a bid for convention 

crowds by holding "Only Two Can 

Play" at the Hyland for a 12th week. In 

honor of Harold Lloyd, the Arcade Cinema 

in downtown Toronto made a special featuie 

of "The Golden Age of Comedy." AU 

theatre fronts had welcome signs for the 

Shriners along with bunting and flags for 

the occasion. 

More Television Sales 

OTTAWA — Sales of television sets in 

Canada showed an increase for the first 

four months of the year at 119,253, compared 

with 98,660 for the corresponding 

period of 1961, according to an industry 

report. An increase was also shown in 

sales of radio receiving sets with a total 

of 190,518 for the four months this year, 

compared with 180,173 in the same period 

last year. 

Balaban Corp. Sells WRIT 

CHICAGO — H&E Balaban Corp. announced 

it has sold Milwaukee radio station 

WRIT to Air Trails of Dayton, subject to 

approval of the Federal Communications 

Commission. 'The sale price was not disclosed. 

BOXOFFICE :; July 16, 1962 K-3

. . H. 

. . Brenton 

VANCOUVER 

Pjddie Marshall, projectionist at the Capitol 

Theatre hei'e for more than 30 yews, 

has retired. He is nearly 70 years old . . . 

Ei-nie KeiT has quit as projectionist for 

the provincial censore board, and was succeeded 

there by Glen Leslie . . . George 

Pi-eston, A. E. McManus and Frank Smith 

sr. will represent projectionists Local 348 

at the Las Vegas lATSE convention in September. 

. . . 

Harry Black, manager of the FPC Capitol 

in Prince Rupert, stopped here to look 

up his many friends. He was on the way 

to Seattle to attend the fair there on a 

vacation trip with his family . . Ted 

. 

Bielby, assistant at the Strand, was subbing 

for Claud Smith while on vacation as 

manager at the Paramount in Chilliwack 

Wilf Keeland of the Stanley was subbing 

Dave Borland of 

at the Strand . . . the Dominion was vacationing in Honolulu. 

Joe Brown, former salesman, was promoted 

to manager for UA at Winnipeg, succeeding 

Abe Peinstein, now manager for 

Astral here . W. Roozeboom has been 

elevated to president of Pageant Productions 

here, while Jack Lindsay was elected 

vice-president . Kelly, former 

manager of the Pi-azer, is now in the insurance 

business. 

. . . 

. . The 

The Orpheum opened "The Counterfeit 

Traitor" following an eight-week run of 

the Reveen hypnotism show on the stage 

The provincial censors placed "The 

Vii-gin Spring" on the restricted list and 

"A Taste of Honey" on the adult . 

_^'f^'' 

awQi+s vôuwfien 

\|0M pUv| 

WAHOO is 

fhe 

ideal boxoffice attraction 


"off-nights". 


details. 

ing 


HOLLYWOOD 

Be sure to give seat« 

AMUSEMENT CO. 


BUSINESS OPPORTUNITIES 

For Rent or Sale: 24 fully equipped 

Brunswick lanes, well established operating 

business, choicest location. "LaSalle," 

945 Granville Street, Vancouver, B. C. 

. . . 

Japanese "Mothi-a" gave the Paradise 

Commonwealth 

a 

better than average week 

Productions has finished shooting 

"The Sweet and the Bitter" and has 

shipped the prints to England for processing. 

The Vancouver International Film Festival 

will run eight weeks at the Vogue 

Theatre . . . Lloyd C. Pearson, general 

manager of General Sound and Theatre 

Equipment Corp., has been elected a director 

of the Musical Protective Society of 

Canada. 

Edison Model Given 

To St. John Museum 

I 

Continued from page K-li 

Albee interests of New York and managed 

it until his death on April 16, 1945. The Imperial 

Theatre was actually opened on Sept. 

19, 1913 with a charity benefit concert consisting 

of local talent, the proceeds from 

which were given to the Protestant and 

Catholic orphanages. The name of the Imperial 

was later changed to the Capitol and 

was owned by Famous Players Canadian 

Corp. His son Eric Golding is here with us 

tonight as secretary of the Canadian Picture 

Pioneers of St. John. He is Maritime 

branch manager for MGM. 

"According to records, one of the first 

theatres in St. John was the Bijou on the 

present site of the Bank of Nova Scotia on 

Charlotte street. The Bennett Theatre 

managed by a Mr. Driscoll was located in 

the American Clothing store building on 

Charlotte. George Whesley, an engraver, 

also opened the Lyric Theatre on Charlotte, 

which was later to become the Venetian 

Gardens located on the present site of the 

Pentecostal building. It was in this theatre 

that the projector we are proud to be 

presenting to our fine St. John Museum 

showed 'The Birth of a Nation.' 

The Lyric Theatre was later acquired by 

the F. G. Spencer Co., in addition to the 

Unique Theatre, now known as the Strand. 

Spencer then formed a theatre circuit 

throughout the Maritimes. The late Mi-. 

Spencer's sons Gordon and Gerald continue 

to operate this theatre circuit from 

St. John. 

"Another outstanding Canadian pictm-e 

pioneer was the late Joseph M. Franklin of 

St. John, formerly of Halifax, who operated 

the old Opera House on Union street, 

originally with live stage productions and 

later with motion pictures. Franklin's son 

Mitchell together with Peter Herschorn 

now continue to operate Franklin Herschorn 

Theatres." 

Poll Adds Another Property 

For Production Next Year 

NEW YORK—Motion picture rights to 

"The Case Against Colonel Sutton," by 

Bruce Cameron, have been acquired by 

Martin Poll, who recently completed "The 

Grand Duke and Mr. Pimm." starring 

Glenn Ford. Hope Lange and Charles 

Boycr, for United Artists release. 

Poll will produce "Janus" early next 

year, with Abe Burrows directing from his 

own script, and will follow that with "Twist 

of Sand," both for United Artists. No distribution 

deal has been set as yet for "Colonel 

Sutton," which will go into production 

late next year. 

'Doghouse/ 'Voyage' 

Do Well in Toronto 

TORONTO—The citizemy tried to get 

back to normal after the convention high 

jinks of the Shriners and some attention 

was again paid to film offerings. "West 

Side Story" continued to be top grosser in 

its eighth week at the Tivoli and there was 

boxoffice substance to new pictm-es, such 

as "In the Doghouse" at the Hyland and 

" 

"Bon Voyage at the University. Repeat 

pictures for the summer trade were making 

their appearance at some theatres. 

SAveroge Is 100) 

Corlfon The Vikings (UA); Trapeze (UA), 

reissues 100 

Eglinton Windiommer [Cinemirocle) 100 

Hollywood The Counterfeit Traitor

. . 

ABLINES & EXPLOITIPS 

ALPHABETICAL 

INDEX 

EXHIBITOR HAS HIS SAY 

FEATURE RELEASE CHART 

FEATURE REVIEW DIGEST 

SHORTS RELEASE CHART 

SHORT SUBJECT REVIEWS 

REVIEWS OF FEATURES 

SHOWMANDISING IDEAS 

Showmanship Unlimited by Town Size! 

Theatre Joins Big 

Carrie (the cashiei') Ortman, coworker 

wife of G. E. Ortman in the Ortman Theatre 

in Hennessey, Okla., never dreamed 

that she would be doing a motion picture 

promotion for the oil industiy. But that 

was before oil was brought in near the 

small town in Kingfisher County i 

less than 

2,500 population in the 1960 census). But 

oil and gas booms are comparatively common 

in Oklahoma, and it didn't seem that 

"little" Hennessey and the Ortman Theatre 

would be involved in an important 

petroleum industry affair. 

ENERGETIC TOWNSMEN 

. . . 

However, there are some energetic citizens 

in Hennessey. This is apparent. There 

ai'e the publishers of Hennessey Clipper. 

Ai-thur and Mable Walker and the 

Ortmans themselves. Even before the oil 

boom, the Ortmans had brought state attention 

to the town and their theatre by 

aggressive civic promotions. 

At any rate, "big-little" Hennessey put 

on its first annual Oil Recognition Days 

on a recent Friday-Satui-day, which got 

under way with a parade, a mile and a 

half long, of $3,000,000 worth of oilfield 

trucks, equipment, floats, band and horse 

riders. And the Independent Oil Pi'oducers 

Ass'n recognized the event by holding a 

board meeting there. In addition, there 

were inspection tours of the Humble Oil & 

Refining Co. and Continental Oil Co. 

plants, an amateui- rodeo, a public barbecue 

and police benefit ball. 

THEATRE NOT LEFT OUT 

It was a big weekend, and Carrie Ortman 

had the Ortman Theatre right in the 

thick of the celebration, which was sponsored 

jointly by the Hennessey Chamber 

of Commerce and the Oklahoma Petroleum 

Council. The Ortman Theatre featm-ed 

Free Oil Movies the two days. 

"We did an old-fashioned ballyhoo and 

free show as part of the community entertainment," 

Mrs. Ortman repoi-ts. "I believe 

other exhibitors might like to know of the 

films we used, which were furnished gi-atis 

by the Petroleimi Coimcil." 

The films follow, with Mrs. Ortman's 

comments 

"Bom in Freedom," a 29-minute subject 

in Technicolor, staiTing Vincent Pi-ice as 

Col. Edwin L. Drake. A Hollywood-made 

Oil Celebration 

film which dramatizes the drilling of 

America's first successful oil well at Titusville. 

Pa., in 1859. "This is of interest to 

audiences of all ages and is excellent." 

"Destination Earth," a 13-minute, entertaining 

animated cartoon which tells the 

stoi-y of a man from Mars, his trip to the 

U.S.A. and the "secret" he discovered and 

took back to Mars. "In Technicolor, this 

is of particular interest to school-age children." 

"It Never Rains Oil" and "Ban-el No. 1," 

cartoons. 

All are in 35mm, available from the 

Oklahoma Petroleum Council, 1014 Hunt 

Bldg., Tulsa. 

The show schedules at the Ortman were 

carried in all the publicity for "Oil Recognition 

Days" and in the big parade. Oldtime 

piano roll music was used on the 

public address speaker out front to give 

a carnival air to the whole show. 

Mrs. Ortman reports the leaders of the 

Oklahoma Independent Petroleum Ass'n 

dropped by the theatre and expressed their 

enthusiasm for the Ortman promotion of 

the films and checked the audience reaction, 

"which was excellent." 

SHE'S APPRECIATED 

"It was a great two days," Mrs. Ortman 

reports. "What was in it for us? Well, 

the Boss always says it is a good idea to 

get the public into the theatre to remind 

them of good presentation, good air conditioning, 

and coming attractions. And 

who can dare to underestimate the concession 

business?" 

Mrs. Ortman received two commendations, 

one from the local Chamber of Commerce 

and the other from the Petroleum 

Council. She concludes: 

"The next morning over the coffee cups 

I said to the Boss, 'I must reaiTange all 

my BoxoFFiCE Citations, honorary awards, 

governor commissions and historical recognitions'." 

No Children for 'Bird' 

At Torrington, Conn., Dave Jacobson 

of the Warner Theatre advertised an 

adults-only policy for "The Sweet Bird of 

Youth." His copy read: "Due to the abnormal 

subject matter of this motion picture, 

absolutely no children will be admitted." 

BOXOFFICE Showmandiser :: July 16, 1962 — 113 — 

A Showman Livens 

Undertaking 

Business 

Up 

CaiTie Ortman, who with her husband 

G. E. Ortman, oi>erates the Ortman 

Theatre in the "big-little" town 

of Hennessey, Okla., relates she had 

a wild dream recently. It's a showman's 

type nightmare with a punchline 

ending. 

"I've had a lot of wild dreams! 

Like the time I dreamed the Boss 

had closed the theatre and gone into 

the undertaking business. 

"Things were pretty dead, believe 

me! No promotions to di-eam up . . . 

no film salesmen to argue with . . . 

no kiddy shows ... no ticket sales 

... no lively campaigns ... no saturation 

bookings ... no behavior problems 

... no cancellation of playdates . 

no lost and founds ... no jackpots 

... no added attractions ... no 

monthly calendars . . . and absolutely 

NO color! 

"What was really killing me, of 

course, was NO popcorn. Alas! I could 

endure it no longer. In desperation I 

got out the showcard color and painted 

a neat sign 

Why Walk Around Half Dead . . . 

When You Can Get a Decent Funeral 

for a Hundred Bucks! 

"No sooner had I posted it, when a 

pedestrian took one look and fell over 

dead. What happened next? Why 

things livened up and from that moment 

on business was ten-ific!" 

All Gimmicks in Mink 

For Touch of Mink' 

Charles Zinn, manager of the Paramount 

Theatre in St. Paul, and F. A. "Bud" 

Wiggins, manager of the State in Minneapolis, 

joined hands in a campaign for 

"That Touch of Mink." The two managers 

sent mink earrings, sweater guards and 

shoe bows to stylists at Twin Cities department 

stores. Sports announcers and 

disk jockeys at Twin Cities radio stations 

were sent mink can openers, bottle stopiJers, 

golf tees, ball point pens and mink-covered 

match boxes. There also was an extensive 

radio and television campaign on 

Minneapolis and St. Paul stations, as well 

as considerable newspaiser lineage.

Multimedia Campaign 

Hours of toil and sweat were put into this floot by Al Marsden, manager of the Centre Theatre in 

Corpus Christi, Tex., and his staffers, but it paid off in a big way since Arch Hall jr. himself was on 

hand to help out in the promotion. Young Hall, who ploys the romantic male lead in "Eegah," rode the 

floot singing to the crowds gathered for the annual Buccaneer Days parade, estimated to total 200,000. 

Theatre staffers helped draw the cheers along the six-mile parade route with twist dances. 

Three Charities Aided 

By a Benefit Premiere 

The premiere of "No, My Darling 

Daughter" at the Odeon Theatre in Newcastle, 

England, was a benefit for three 

charities—the Printers Pension Corp., the 

Cinematograph Trade Benevolent Fund 

and the Chronicle Sunshine Fund. 

On stage was a variety show headed by 

the Rod Blair Trio, a harmony group. 

Juliet Mills, sister of Hayley, star of 

"The Parent Ti-ap" and "Pollyanna," is 

the star of "Daughter," and the local Sunday 

Sun made an interesting feature story 

contrasting the careers of the sisters. 

Newcastle mothers and fathers of "darling" 

daughters were invited to write letters 

telling why their daughters are darlings 

by the Evening Chronicle. 

Heading the guests at the premiere were 

Lord Mayor Russell and Lady Mayoress 

Russell; Odeon cashier Kathleen Bell presented 

a bouquet to the lady mayoress. The 

Odeon manager is R. C. Sidney-Wilmot. 

'Miracle' on NY Buses 

For opening of "The Mu-acle Worker" at 

the Astor and Trans-Lux 52nd Street theatres 

in New York City, United Artists 

purchased both available exterior advertising 

panels on each bus of the entire fleet 

of the Fifth Avenue Coach Lines which 

covers a large portion of Manhattan's main 

streets. One poster has a photo of Anne 

Bancroft and young 

famed "battle" scene. 

Patty Duke in then 

The other ad reads, 

"Touch It . . . Sense It . . . Feel It . . . You 

Can't Forget It!" and lists the names of 

the theatres. 

Model Bounty for Film 

Revlon has added a new plastic version 

of Captain Bligh's famous ship to its line 

of do-it-yourself models to tie in with 

MOM'S forthcoming release of "Mutiny on 

the Bounty." The model is a scale duplicate 

of the original Bounty now in the archives 

of the British Admiralty, and will go into 

stores well in advance of openings of the 

film. 

Ninth Week Ad Appears 

On Night Lineup Photo 

A five-column by six-inch reverse plate 

ad, designed by Farris Shanbour, partnermanager 

of the Plaza Theatre in Oklahoma 

City, proclaimed: 

WEEK NO. 9 

61,816 Patrons Con't Be Wrong! 

They Come by the Thousands to See . . . The 

Only Picture in Town You'll Want to See Twice! 

LOVER COME BACK 

The ad was as miusual as it was interesting. 

It was laid out on a photo of a 

night lineup of admission-buyers at the 

Plaza, the front of which was shown with 

"Lover Come Back" emblazoned in lights. 

The type appeared in white. 

At the bottom was, "Next! SPARTACUS 

One Week at Discount Prices!" 

BE 

PETRUCCI'S 

BURGETTSTOWN, PA. 

'""' 

MARKET 

OUR GUEST EVERY TUESDAY AND WEDNESDAY 

STARTING WEDNESDAY MAY 30 &31 

At The TRI-STATE DRIVE-IN THEATRE 

S1.0VAN-BURGETTST0WN ROAD 

wilh YOUR PURCHASE DURING THE WEEK OF $15.00 

OR MORE YOU WILL RECEIVE A FREE TICKET 

WHICH WILL ADMIT THE ENTIRE 

CARLOAD AS OUR GUESTS 

HERK AKK .M)Mi; 

OF FHK 

Pin I KE.S 

YOU \*1I,L SEE 

'Marines. f^jM/tL 

MUSHALl ... . ., .,. 

ICHMIES miUAMS VEE 

•"TMIH- -CIIMU ""IHIM 

BHMBH Round Tablt.t'.t: 

I 

A- 

5^ V«wf'»»»''^^ 

iOWl'' 

Don Mungello has started the second season of o 

successful supermarket tiein he arranged for his Tri- 

State Drive- In near Burgettstown, Pa. Pefrucci's 

morket distributes free tickets (specially printed) 

to customers who make $15 worth of purchases 

during a week. The tickets entitle the driver of 

a car and its occupants to free admission every 

Tuesday and Wednesday. 

For Buffalo Traitor' 

When "The Counterfeit Traitor" was 

.shown at the Center Theatre in Buffalo, 

Manager Ben Dai-gush put on a campaign 

which included a tieup with the local 

Courier-Express radio -^^ 

station WEBR, 

' 

through which the center received 30 free 

^" 

plugs on a special program in which all 

the WEBR personalities participated. 

The Empire State News Co. used posters 

on all its tnicks advertising the paperback 

book edition. Dargush put the books on 

sale at the Center refreshment stand. 

The local Columbia record distributor 

sent out record streamers to all dealers in 

western New York for use in their windows. 

A two-page pictorial preview appeared 

in the big Sunday edition of the Courier- 

Express and there was special art for 

several weeks in advance in the local newspapers. 

Ads were used in many special publications, 

including the Polish Weekly, the Jewish 

Review, the State Teachers Record, the 

Catholic Union & Echo. 

A 40x60 in front of the theatre featured 

the Life magazine splash on the picture. 

The open-end record intei-views were used 

on local radio stations with a big radio 

and TV spot campaign and an outstanding 

cooperative newspaper ad schedule. 

In addition, Eric Erickson, the spy on 

whose sensational wartime career the film 

story of "Counterfeit Traitor" is based, 

was in Buffalo two days for promotion on 

radio, TV and in newspaper intei-views. He 

also spoke before the students of the University 

of Buffalo. 

Theatre Yo-Yo Contest 

Capitalizing on the perennial interest of 

childi-en in yo-yo. at its height in late 

spring, Schine's Glove Theatre, Gloversville, 

N. Y., staged a yo-yo contest at a 

Saturday matinee. Newspaper advertising 

and other promotion listed prizes for both 

boy and girl winners. The competition 

started at 2 p.m. About the same time, 

newspapers in not-distant Schenectady 

cai-ried stories about the visit to that city 

of Bob Raab, decribed as the "National Yo- 

Yo Champion." He displayed techniques 

and tricks in yo-yo as part of a shopping 

center contest—with prizes and the selection 

of six youngsters to participate in a 

state finale at Syracuse. The "champion" 

is employed by the company which developed 

yo-yo. 

Big Egg Hunt at Midway 

p. G. Panott, owner of the Midway 

Drive-In at New Bern, N.C., writes that his 

sixth annual Easter egg hunt was the best 

yet. He hid 3,000 eggs on the drive-in 

grounds and had a capacity crowd. He 

says he'll have to increase the egg distribution 

next year. 

Perfume lor Tall Down' 

At Worcester, Mass., Joe Quinn of ''K- 

Stanley Warner's first-run Warner ran an ^^^ 

essay contest for "All Fall Down." awarding 

perfume to the first 100 winners. Entrants 

had to write their opinions, in 25 words or 

less, on "'Why Do Women Find Warren 

Beatty Irresistible?" 

— 114 BOXOFFICE Showmondiser : 

: July 16, 1962

I 

Cake, Prizes, Some History and Fine 

Films Add Sparkle 

A giant birthday cake on display in the 

lobby of the RKO Orphemn Theatre here 

signaled the opening of the month-long 

nationwide celebration marking the 75th 

anniversai'y of the foimding of RKO Theatres. 

The cake, compliments of McKenzie's 

PastiT Shoppes, was on display for 

nigh a week, after which Asa Booksh, 

manager, presented it to St. Elizabeth's 

Home for orphaned childi'en. 

The Diamond Jubilee celebration will 

continue here throughout the summer, 

highlighted by a lineup of top boxoffice attractions, 

including "Big Red," which 

opened on June 13: "Advise and Consent" 

was booked to open July 18; "Bon Voyage" 

due July 24, and "The Music Man" to open 

August 1. 

Other activities wOl be a drawing to 

be held the latter part of this month for 

75 valuable prizes, including a lady's diamond 

iliig, approximately a carat and a 

half; ladies' and men's Bulova watches 

and gorgeous costmne jewelry, compliments 

of the House of Gems. The jeweli-y is now 

on display in a glassed locked chest in 

the lobby of the theatre. Other prizes include 

record albums of soundtracks of 

"The Music Man" and "Advise 

and Consent," 

plus a large number of passes to 

the theati'e. 

Mayor Victor H. Schiro issued a proclamation 

designating Jmie as RKO Orpheum 

Month. The one-sheet scroll is on display 

in the lobby. Loew's State, the Civic and 

the Joy added congi-atulatoi-y messages in 

theii' ads in the Times Picayune and New 

Orleans States-Item newspapers on a mid- 

June Sunday. 

Both the Times Picayune and New Orleans 

States-Item earned stories on the 

founding of the RKO circuit, elaborating on 

its policy and its reputation, developed 

Mayor W. Ralston Wcstlake of Columbus, Ohio, 

cuts the RKO Theatres' Diamond Anniversary cake 

to Diamond Year 

over the years, of having sponsored the 

best in entertainment with the progressive 

changes — from vaudeville to flickers; 

from the combination stage and film show 

to talking pictures, and from Cinema- 

Scope to the present-day dimensional 

screens and stereophonic sound, always 

suppoi-ted by the best in programming and 

theatre comfort. 

Particular attention was given to the 

coming of the RKO Theatre to New Orleans 

on Jan. 2, 1902, when the St. Charles 

Theatre, now shuttered for ten years or 

more was opened. In Pebruai-y 1921, the 

RKO Orpheum Theatre was moved into 

a new building constructed at 125 Univei'Sity 

Place, where it has been in daily 

operation ever since except for a short 

time in March 1933 when Piesident 

Franklin Delaiio Roosevelt declared the 

bank holiday, and the Oi-pheum closed its 

doors. When it was reopened a week later, 

Manager Booksh recalls vaudeville was 

gone. Relative to the prize giveaway, anyone 

can participate; there is nothing to 

buy. The only requirement is to register 

on special coupons available at the boxoffice 

and to be deposited in the receptacle 

set up neai' the entraiice to the auditorium. 

The registration is being given much emphis. 

Classic Car Club Holds 

9th Rally at Blue Dell 

The Classic Car Club of Western Pennsylvania 

staged its ninth annual meeting 

on a recent Sunday at the Blue Dell Drivein 

at East McKeesport, Pa., with probably 

2,000 registered for the morning and afternoon. 

All types of autos were entered 

and competed for approximately 20 awards. 

Ernest Stern, who heads Associated Theatres 

in the western Pennsylvania area and 

owns a string of classic and antique cars, 

won a first and second prize. 

DeiTis Jeffcoat, Blue Dell manager for 

a decade, instituted the annual meeting and 

competition of car enthusiasts. 

During the judging from 3 to 4 p.m. 

there was a cartoon show on a small screen 

for the kiddies. 

The concession stand was busy all afternoon. 

Professional and amateur photographers 

had a field day. 

Multiple Theatre Test 

Ahead in New Orleans 

"Hell Is for Heroes" was the second Paramount 

pictm-e to bypass downtown first 

runs in New Orleans and open day and 

date in a selection of neighborhood and 

drive-in theatres. "Heroes" kicked off in 

in the Palace lobby, with the first piece going to 14- 

year-old Mike Clark, 1486 Brookshire Rd, Mike, who the Abalon, Beacon. CaiToUton, Clabon, 

Grand, Nola, Tiger, Tivoli, and Tudor theatres 

and the Airline, St. Bernard and Sky- 

will start in the tenth grade at Upper Arlington 

High School next fall, won fame as a 10-year-old 

vue drive-ins. Paramount also is offering 

when he earned $16,000 on a television show. Mayor 

four other pictm-os on a multiple nin basis 

Westlake proclaimed June as RKO Diamond Anniversary 

month, observing the 75th anniversary of ing potential of such simultaneous runs as 

in what is described as a test of the gross- 

the founding of the RKO theatre circuit. City manager 

Ed McGlone is seen at the right. 

town. 

compared to single theati-e booking down- 

BOXOFFICE Showmandiser July 16, 1962 115 — 

piiTuiac i« TM( ctifi*itiM or uiiiviiii utilniliMtii eoth 

MNivtniiT IT orriiiNe i run >IIit or TNfii Mar ricivMI. 

ftintit Tilt II Ml CMfk\t tHkl HU SKMOIf VOK MI^T 

Noun or aonertrui iNiiiuiiurd orli in( riiM. iNCiuoro nil 

UCM uiii ficiuiii u riitoi 

nil. orluiio* nniati. luitirio* 

or iirr. coh( tmuMii. ucr tiiKT. rLQXii own S0«S, iiiTii utm. 

TKI 

-I, ML. RpaclMwJii 

Bi6 Niglils 

oamDur 

TOtn^/MiUL 

ilwK.W/ 

tH.u 'JgvET ^' 

Ttiw»dav Clonic 

June 3-4-5-6-7 

'^.'!^'.. 

fint. h* pnnad hlintall 

mm Mt MAD TO 

PROVE HIMSfLF « MATtl 

CtlBTl.S 

riEtiE stiaiDii aicii 

11:00 PM 

U-l Salute to Small 

Town Showmen 

This promotion piece, an 8 '2x11 

printed on one side in blue by Robert 

and Charles Smith, who operate the 

276-seat Grand Theatre in Canton. 

Okla., has won a salute from R. N. 

Wilkinson, district manager for Universal-International 

headquartered 

at Dallas, Tex. 

Wilkinson thought so much of the 

Sm.iths' showmanship effort that he 

sent it to F. J. A. McCarthy and 

other executives at the U-I home 

office, as a fine example of showmanship 

and publicity for U-Day, June 

8, celebrating the 50th anniversai-y 

of Universal-International. 

"When you look at this attached 

piece you will readily know why these 

exhibitors are in business." Wilkinson 

wrote. 

After pointing out that Canton is 

a small situation with 887 people, 

Wilkinson continued; 

"One wonders how a town of this 

size can still operate, as certainly 

there is not enough potential for extended 

runs to take care of product 

shortage in such situations . . . These 

(small) exhibitors certainly are an 

active part of our industry even 

though they represent such a tiny 

portion. This theatre has 276 seats, so 

that in two nights ninning two shows 

each night, it has a potential of playing 

to 217 more people than live 

there. 

tMm 

Black Cat Tales on Air! 

When Ed Miller played "Poe's Tales of 

" 

Terror at the Paramount in Buffalo, he 

aiTanged a contest with radio station 

WUFO through which he offered guest 

tickets to see the picture to the first 25 

persons who sent in the best stories about 

their sagacious black cats. "The Black 

Cat" is the title of one of the thi'ee stories 

in the film. He also arranged a drawing 

contest with a local newspaper, offering 

guest tickets to persons who sent in the 25 

best colorings of a line drawing of a scene 

from the picture.

MONEY BACK GUARANTEE 

If o( ony lime yOu ollend the 

MIRACLE MILE AUTO THEATRE — FRANKLIN PARK AUTO THEATRE — MAUMEE AUTO THEATRE 

and you are not loritfitd, or you believe If the food, or rcfreiKmenti are not fully 

thai the program woi miirepreiented, 

pleote otk the manager of the Iheoire for 

a refund or o pass for a future program. 

lolisfoctory and enjoyoble, return Ihem 

to the monager for your money bock or 

exchange for satisfactory food. 

jigned THFATRE OPERATING CO. 

Money Back Guarantee certificates, approximately 3^4x8' 2 inches, are presented to all ticket buyers 

by the Theatre Operating Co. of Toledo, Ohio, which operates the Miracle Mile, the Franklin Park 

end Moumee "auto theatres." 

City Renamed AlbuKIRKee in Promotion 

Of Premiere of lonely Are the Brave' 

Part of the exploitation for the New 

Mexico premiere of "Lonely Are the Brave" 

at the 1.300-seat Kimo Theatre in Albuquerque 

was the proclamation of opening 

day as Kirk Douglas Day in honor of the 

film's star. Many of the picture's exteriors 

were shot in Albuquerque and led to a 

strong campaign. 

Louis Gasparini, manager for Albuquerque 

Theatres, and Lou Avoilo, his assistant, 

got the city commission to issue the 

premiere day proclamation. It was signed 

by Archie Westfall, chairman. Gasparini 

and Avoilo had signs made up reading: 

"You Are Now Entering AlbuKIRKee 

... So Named Today Celebrating the 

Southwest Premiere of KIRK DOUGLAS' 

'Lonely Are the Brave' . . . Filmed in Albuquerque." 

%4 

You Are Noiu Enierinq 

ALBUKIRKEE 

so NAMED T0BK1 CH-iKHnOK, 

THE SOUTHWEST PREMItee OF 

KIRK DOUGLAS' 

*Lonely are the Brave* 

% 

flLMtD IN ALSUOVfRQUt 

Albuquerque, N.M., where exterior scenes of "Lonely 

Are the Brove" were shot, became AlbuKIRKee on 

opening day of the film at the Kimo Theotre there. 

Pictured above with sign noting the promotion are, 

left to right: Sgt. Floyd Avila, Albuquerque police 

department; Lou Avoilo, city resident manager for 

Albuquerque Theatres; Mrs. Mackey Kitts, former 

Miss New Mexico who aided in the opening promotion; 

her daughter 2-year-old Cyndi, and Archie 

Westfall, chairman of the city commission, who 

signed "Kirk Douglas Day" proclomation. 

These signs (see photo) were posted at 

strategic points all over the city. 

A Miss New Mexico beauty queen of a 

few years back got into the promotion, 

along with her 2-year-old daughter Cyndi. 

Mrs. Mickey Kitts had visited a "Lonely 

Ai-e the Brave" set in Albuquerque a year 

ago, when film company photogi-aphers 

were shooting plenty of pictm-es for newspapers 

and TV newscasts. In hunting 

thi-ough the tearsheets of local newspapers 

at that time. Gasparini and Avoilo came 

across a picture of Mrs. Kitts and her 

lovely baby. There was no explanation of 

who she was. The showmen were intrigued 

—why not use the still again? So they 

got the local papers to reprint the picture 

of the beauty and her baby a few days 

before opening with this teaser caption: 

"Who Is This Woman and Her Baby?" 

Mrs. Kitts soon identified herself and 

baby, and they, along with her husband, 

were guests on premiere day. 

Very effective in publicizing the fact 

much of the film was shot in the Albuquerque 

area was the use of stills from the 

pictui-e depicting local scenes. These stills 

were used in the daily newspapers and on 

the newscasts on several TV stations. 

July 4 Top Temperature 

Wins a 'Mr. Hobbs' Prize 

For the opening at the Center Theatre 

in Buffalo of "Mr. Hobbs Takes a Vacation." 

Manager Ben Dargush an-anged a 

contest with radio station WGR through 

which, in association with 20th-Pox. the 

theatre offered free hotel accommodations 

for a party of four for a full week at the 

Sheraton motor inn in New York City. Contest 

entrants were asked to estimate the 

highest temperature in Buffalo on July 4, 

along with the time. The nearest correct 

answer was awarded the top prize : the next 

25 nearest received a pair of guest tickets 

to see "Mr. Hobbs Takes a Vacation." Additional 

gifts to the first prize winner were 

$50 for oil and gasoline and amusement 

tickets in New York. 

TV Spols Herald Two 

Landlady Openings 

Openings of "The Notorious Landlady" 

at the Chicago Theatre in Chicago and the 

Fox in Philadelphia were backed by intensive 

television campaigns arranged by 

the Columbia advertising-promotion department. 

In Chicago, WBKB-TV heralded the fihn 

with an around-the-clock saturation schedule 

of 60-second spots using footage from 

the film. The station also spoixsored an adcopy 

contest in which listeners were invited 

to ti-y their skill at penning an advertising 

slogan, in ten words or less, 

about "The Notorious Landlady" being the 

funniest film of the year. 

The grand prize in the contest should 

keep anyone's landlady from being "notorious"—the 

prize being one month's 

free rent. Other prizes in the contest include 

Longine-Wittnauer wristwatches. 

G.E. hair-di-yers and electric mixers, 

Schick electric razors and Black & Decker 

portable electric drills. 

In Philadelphia, the comedy was aided 

by WCAU-TV via a Kim Novak Look- 

Alike contest. The film and playdate were 

heavily promoted by the station on a fiveday, 

aiX)und-the-clock schedule. In addition 

there was a citywide motorcade promoting 

the contest and the film and featuring 

a beautiful model who resembles Miss 

Novak. 

WCAU also distributed over 10.000 keys, 

one of which opened the door to a model 

"Notorious Landlady" apartment in the 

lobby of the Fox Theatre. The holder of 

the winning key received a television set 

from the station merely by imlocking the 

door. 

Giant-size color posters, promoting the 

Look-AUke contest and the film were distributed 

by WCAU-TV to all 250 Acme 

supei-markets in Philadelphia. The posters 

earned full playdate infoiTnation on the 

Fox engagement. 

Carolyn Byrd, 17-year-old Raleigh girl who has the 

leading feminine role in "Airborne," was the special 

guest at a recent luncheon meeting in Raleigh's 

Cameron Village shopping center of theatre managers 

representing the control North Carolina and 

southern Virginio district of Consolidated Theatres, 

Inc., of Charlotte. Snapped with her in the picture 

are Dave Jones of the advertising staff of the News 

and Observer-Roleigh Times, ond Philip N. Nance, 

district manoger for Consolidated Theotres. 

116 — BOXOFFICE Showmandiser July 16. 1962

f resenting the FIRST 

TARZAN 

SPECTACULAR! 

y 

I FIRST TIME! | 

# BATTLE OF THE ^ 

I BULL ELEPHANTS! | 

I Hold Your Breath! | 

t THE LEAP FROM ^ 

I PLANE TO RIVER! | 

^ NEVER BEFORE! # 

STAMPEDE OF 300 

WILD ELEPHANTS! } 

(The Earth Rumbles!) ^ 

^*> 

Can You Take It! ^ 

TARZAN'S FIGHT WITH 

[ I 

f 

SAVAGE LEOPARD! 

| 

(Knife Against Claw!) 

^ 

Na«ve Princess. "^ i- 

^ 

-* 

Starring 

in 

CINEMASCOPE a„d METROCOLORI 

JOCK MAHONEKapdJAiTlie Elephant Boy w,th GAJEiRA, King of the Elephants 

Screen Play by and Produced .,SyWEINTI!ilUB-,_«JO[IN 

THEATRE 

Ad No. 407—560 Lines (4 Cols, x 140 Lines) 

M-G-M PRESSBOOK 

:?S^.r:?WW*K:Xo«r.««K«

S?-S*;'iSi^^êcial 

displays with the travel to India pitch tied in with 

information about your engagement. Use color 

stills to set up such displays. 

These travel agencies will be provided posters 

and travel brochures by Air India. 

PET SHOPS 

BEAUTY, EXOTIC FASHIONS 

EXPLOITATION STILLS 

FOR LOCAL TIE-UPS 

Use these 8x10 stills to effect special display 

tie-ins with local merchants. Order 

stills by number from Notional Screen. 

5075«11

SYNOPSIS 

I Not lor publication I 

Starring 

Presenting the FIRST 

TARZAN 

SPECTACULAR! 

FIRST TIME! 

* BATTLE OF THE 

I 

BULL ELEPHANTS! | 

#*#'#•*»'»"* '^'^'^f* 

% Hold Your Breath I 

# THE LEAP FROM * 

1 PLANE TO RIVERI f 

'• • ^ 

*' NEVER BEFOREI |> 

STAMPEDE OF 300 f 

'I 

i. WILD ELEPHANTS I » (The Earth Rumbles I) # 

« .•> * • * ' 

• • * -. 108 Lines) 

When Tarzan (.JOCK MAHONEY) receives an urgent request from the beautiful 

Princess Kamara (SIMIj to come to the legendary jungles of Mysore, the Ape Man 

leaves his African home by helicopter and jet and arrives in India where Kamara, 

daughter of Tarzan's Maharajah friends, greets him. 

Kamara tells him of her concern for the lives of thousands of elephants and other 

wildlife which will be destroyed by man-made floods within a few days. A construction 

firm is building a great dam at one end of the valley to bring improvements in the life 

of the primitive area. 

But the two head engineers, Bryce (LEO GORDON) and O'Hara (MARK DANA), 

have let it be known that it is up to Kamara and her friends to save the wildlife. They 

will brook no delays in meeting the construction deadline, even at the price of drowning 

thousands of animals. 

A young Indian apprentice engineer, Rama (FEROZ KHAN), working under 

O'Hara, is in love with Kamara. She convinces Rama that a compromise must be 

worked out with O'Hara, and that some sort of sanctuary for the wildlife be set aside. 

Amused, O'Hara tells them that the past is dead and that the death of the animals is 

"the price of progress." 

Meanwhile, a great killer elephant has been leading his herd on wild rampages 

through the construction camps, killing workers and destroying machinery. This only 

enrages OHara further and he cuts the construction deadline. When Bryce then bullies 

the workers. Rama's protest brings him a beating at the hands of Bryce. 

Ne.xt day. while exploring the alien Indian jungles, Tarzan is suddenly whipped 

up by his ankles in a rope trap and comes face to face with a gigantic elephant, Gajendra, 

on whose back rides Jai, a ten-year-old boy who has been reared among the 

elephants. To Jai, Tarzan represents his mortal enemy—man, the same creature who 

would destroy his beloved elephants. But the two become friends when Tarzan explains 

his feelings on tlie dam project. He discovers it is Jai who has been leading the 

rogue elephants on their killer rampages. 

When Tarzan explains that attack brings only increasing retaliation—more men. 

more guns and disaster, Jai turns on him and calls Tarzan a traitor. He leaves thf 

Ape Man and disappears into the jungle. 

Tarzan returns to O'Hara and curtly informs him that no wild animals will be destroyed 

"just to build a monmnent not to India, but to yourself." The angry O'Hara 

scuffles with Tarzan, who subdues him with more skill than brute force. When Tarzan 

leaves, Bryce and a mob of thugs, unknown to O'Hara, follow and attempt to kill the 

Ape Man. In a deadly game of cat-and-mouse, Tarzan, using his native cunning and 

armed only with a knife, outwits them until he is forced over a waterfall. 

News of Tarzan's "death" reaches Princess Kamara, who sadly tells thousands of 

her subjects that, though the dam must be built, it is up to them to save the animals. 

She and Rama organize a great roundup of wildlife. 

Tarzan, lying at the foot of the falls, is discovered, badly bruised but otherwise alright, 

by Jai. He tells Jai the only hope of saving the elephants is to round them up in 

a "keddah" (sanctuary). Jai reluctantly agrees and the great roundup begins, with 

thousands of dam workers leaving their jobs to join in. 

In a mad race against time, Tarzan, Jai and the villagers try to herd the animals 

into the preserve before O'Hara pulls the switch which will close the dam gates and 

flood the valley. One of the lead elephants panics, turns and leads the herd away from 

the safe area, and in a head-on battle between the great Gajendra and tlie frightened 

one. Jai is thrown to the ground. He is saved at the last moment by Gajendra and the 

quick action of Tarzan. 

The great elephant stampede cannot be stopped and it hurtles on toward the dam 

where O'Hara and Bryce stand in horror. Both blaze away with high-powered rifles in 

an attempt to stop the onrush, when the elephants crash into the partially closed dam 

gates. Bryce is trampled to death. While Gajendra holds its great body against the 

dam gates, the rest of the herd crashes through the opening to safety. 

O'Hara, knocked down from atop the dam, is mortally injured. Before he dies, he 

tells Tarzan, Jai and the villagers that he had no knowledge of Bryce's attempt to kill 

Tarzan and that their concern for the preservation of "the old way" (wildlife) was 

justifed. 

As Tarzan bids goodbye to Princess Kamara, Rama and Jai, the great valley floixls 

with life-giving water, bringing promise of a better life to the villagers, while high on 

each side of the vallev. thousands of animals, now safe, look on.

PUBLICITY 

ADVERTISING 

The FIRST TARZAN* SPECTACULAR! 

FIRST 

TIME 

. . . Color and 

Cinemascope 

... in jungles 

of mystic India 

Presenting 

the FIRST 

TARZAN 

SPECTACUUR! 

Presenting the FIRST 

TARZAN S SPECTACULAR! 

GIANT 

THRILLSl 

Battle of 

Bull Elephants 

Leap Irom 

plane to river 

300 

wild elephants 

stampede! 

Fight with 

savage leopard 

AND 

METROCOLOR! 

Screen Play by 

M JAIJlie Eleplianl Boy with GAJENDRA, King of tlie Elephants 

H e A T R E 

PitKluad ti| Sy fff INIRAIIB Diiecled bi )0 

: GIANT THRILLSl 

Battle of Bull Elephants! 

* Leap from plane to river! 

* 300 wild elephants stampede! 

• Fight with savage leopardl 

Ad Mof No. 307—200 Lines (3 Cols, x 67 Lines) 

ever betore sucn »ih""- 

, 

CINEMASCOPE 

and 

METROCOLOR! ^ 

.^lOCK MAHONEY 

and lAI, The Elephant Bon 

GIANT CAST OF 5,000! : 

Presenting the FIRST f 

TARZAN SPECTACULAR! 

with eJUENOIU. King gf the Dephants 

.-JOCK MAfiOiYandJAIJlie Elephant Boy 

GIANT THRILLS! 

Battle of Bull Elephants' 

Leap from plane to nwer' 

300 wild elephants stampede' 

Fight with savage leopard' 

E A T R E 

GAJENDRA, King of the Elephants - 

Pinliiad try SY WEINIRAIIB ' Oifednl b) JOHN 

THEATRE 

ijoberi mm kmm .^ iohn guilleiihiii 

Ad Mot No. 

110—100 Lines 

(I Col. X 100 Lines) 

Ad Mat No. 206—200 Lines (2 Cols, x 100 Lines) 

NEW TARZAN HIT! MOST SPECTACULAR OF THEM ALL! 

lOlfllHUIDOIIDKK 

MGMvn

: .,.in 

; 

...new 

' 

RADIO 

LIVE 

RADIO SPOT ANNOUNCEMENTS 

PUBLICITY 

ADVERTISING 

ADVERTISING 

Presenting the FIRST TARZAN 

SPECTACULAR! 

l-MINUTE LIVE ANNOUNCEMENT No. 1 

Great news for Tarzan fans! . . . Now, Metro- 

GoldwjTi-Mayer presents the newest and most 

spectacular of all time . . . "TARZAN GOES TO 

INDIA"! Starring Jock Mahoney as the exciting, 

new Tarzan! (BEAT) Sensational new thrills fill 

the giant CinemaScope screen as the King of the 

Jungle finds new adventure . . . new danger . , . 

and new romance in a fabulous, new land! Actually 

filmed on location in India ... in the world's 

wildest and most forbidding jungle. (BEAT) See 

Tarzan pitting his might and muscle against the 

trembling fury of 500 stampeding bull-elepliants! 

. . . Meet Tarzan's new found friend, Jai, The Elephant 

Boy . . . See Tarzan in a new romance with 

a beautiful, sultry Indian Princess! (BEAT) See 

a thousand great, new thrills in a brand new 

breathtaking background, filled with strange super- 

Tarzan finds new adventure . . . new danger . . . 

and new romance in an exotic and exciting new 

land! Actually filmed on location in the terrifying 

jungles of India! See "TARZAN GOES TO IN- 

DIA"! In Color and CinemaScope! 

75-WORD LIVE ANNOUNCEMENT No. 2 

Tarzan! . . . the greatest name in adventure . . . 

action . . . and excitement . . . now, in his newest 

and most spectacular adventure of all—MGM's 

"TARZAN GOES TO INDIA"! Starring Jock Mahoney 

as the sensational new Tarzan, and Jai, The 

Elephant Boy! Actually filmed on location in the 

wild, forbidding jungles of India . . . filled with 

strange superstitions . . exotic beauties . . . and 

. 

thundering terrors! See a thousand new Tarzan 

thrills in MGM's "TARZAN GOES TO INDIA"! 

In Color and CinemaScope! 

stitions . . . exotic beauties and tliundering terrors! 

See Tarzan's magnificent, all new adventure 

. . . "TARZAN GOES TO INDIA"! In Color and 

CinemaScope! 

1-MINUTE LIVE ANNOUNCEMENT No. 2 

Tarzan!! . . . the greatest name in adventure . . . 

action . . . and excitement, now, in his newest and 

greatest adventure of all—MGM's "TARZAN 

GOES TO INDIA"! Starring Jock Mahoney as 

the sensational new Tarzan, and Jai, The Elephant 

Boy. (BEAT) Actually filmed on location 

in the wild, forbidding jungles of India in Color 

and CinemaScope! (BEAT) See spectacular new 

thrills as Tarzan pits his might and courage 

against the earth-shaking fury of a stampeding herd 

of wild, buH-elephants! . . . See new romance as 

Tarzan meets an exotic and sultry Indian Princess! 

. . . See new dangers as Tarzan faces the fangs and 

claws of treacherous jungle terrors! (BEAT) See 

a thousand new Tarzan thrills in a brand new 

background, filled with strange superstitions . . . 

exotic beauties . . . and thundering excitement! 

See the newest, mightiest, and most spectacular of 

all Tarzan adventures — "TARZAN GOES TO 

INDIA"! In glorious Color and giant Cinema- 

Scope! 


Great news for Tarzan fans! Now. MGM presents 

the newest and most spectacular Tarzan adventure 

of all—"TARZAN GOES TO INDIA"! Starring 

Jock Mahoney as the fabulous, new Tarzan! Yes! 

Sensational new thrills fill the big screen as 


Giant thrills and spectacular adventure thunder 

across the big screen in the newest and greatest 

Tarzan adventure of all—MGM's "TARZAN 

GOES TO INDIA"! Starring Jock Mahoney as the 

sensational new Tarzan. Filmed on location in the 

wild jungles of India! See "TARZAN GOES TO 

INDIA"! In Color and CinemaScope! 

SO-WORD LIVE ANNOUNCEMENT No. 2 

Great news for Tarzan fans! Now. MGM brings 

to the screen the newest, and greatest Tarzan adventure 

of all—"TARZAN GOES TO INDIA"! 

Starring Jock Mahoney as the sensational new Tarzan 

! See a thousand all new Tarzan thrills in 

"TARZAN GOES TO INDIA"! In spectacular 

Color and CinemaScope! 


Tarzan. the greatest name in adventure . . . ac 

tion . . . and excitement, now. in his newest, most 

thrilling spectacle of all — MGM's "TARZAN 

GOES TO INDIA"—starring Jock Mahonev. See 

"TARZAN GOES TO INDIA" in Color and' CinemaScope. 


Great news for Tarzan fans! Now. MGM brings 

to the screen the newest and greatest Tarzan adventure 

of all—"TARZAN GOES TO INDIA"— 

starring Jock Mahoney! See "TARZAN GOES 

TO INDIA." In Color and CinemaScope. 

;FOR THE FIRST TIME 

; ... in color and CinemaScope 

jungles of mystic Inciia 

thnlis for all ages 

...giant cast of 5,0001 

IN 

GIANT 

CWtWMPt 

AND 

Screen Play by 

ROBERT HAROy ANDREWS and JOHN 

A NEW TARZAN 

death-defying! 

JOCK INONEyand Mljbe ElepM 

with GAIENDM, Kine of Ihe Elephanls 

Produced bySyWEINIRAOB' Ditecled by J 

THEATRE 

PRINCESS 

KAMARA 

calls 

U for help! 

ELEPHANT 

BOY! 

He's 

terrific! 

Ad Mot No. 309—400 Lines (3 Cols, x 133 Lines)

SCENE FROM "TARZAN GOES TO INDIA" 

Simi, Indian Beauty, Is 

Tarzan' Feminine Lead 

W^^ 

MUSCULAR EX-STUNT MAN NOW DOES HIS 

STUNTS AS SCREEN'S 

NEWEST "TARZAN 

Jock Mahoney is the screen's newest Tarzan in Metro-Goldwyn- Mayer's 

"Tarzan Goes to India," presenting thrilling new adventures of the legendary 

King of the Jungle- Filmed in CinemaScope and Metrocolor, the picture was 

photographed entirely on locations in India, with muscular former stunt man 

Mahoney performing such Icats as battling cobras and a leopard and leading 

a charge of 300 elephants in the story's spine tingling climax. 

Still 5075-3 Torzart Goes ro India Mot 2-A 

TARZAN'S ELEPHANTS RATE CO-STAR BILLING 

For film director John Guillcrmin. 

every new picture is an offbeat 

experience. His career has 

taken him mainly to England and 

Prance and. now, finally halfway 

around the world to Mysore Province 

for Metro-Goldwyh-Mayer's 

"Tarzan Goes to India." starring 

Jock Mahoney. 

Prior to his Tarzan venture. 

Guillermin's forte lay in such comedies 

with Peter Sellers as "Never 

Let Go" and "Waltz of the Toreadors." 

as well as such suspensedramas 

as MGM's "The Day They 

Robbed the Bank of England." 

"India of today is a focal point 

in the world mind." declares Guillermin. 

"It's a combination of century-old 

traditions, taboos, dogmatic 

religious bias on one side 

and fantastic industrial development, 

sophistication and education 

on the other. I think we've combined 

all of these in 'Tarzan Goes 

to India.' " 

Guillermin and Producer Sy 

Weintraub took a cast and crew 

of 100 persons to the province of 

Mysore for the new Tarzan adventure, 

filmed in Cinemascope 

and Metrocolor. 

"Perhaps the most important 

problem we face in this picture." 

says Guillermin. "was working 

with animals. Elephants play a 

veiT important part in the plot. In 

fact, you could call them co-stars. 

In one scene alone, some threehundred 

of the beasts shook the 

neighboring comiti-yside as they 

came stampeding through a narrow 

pass directly into the path 

of Jock Mahoney. who plays Tarzan. 

"In this scene. I'm afraid oui* 

star had to bow to the wishes of 

the elephants." said Guillermin. 

"He hi-tailed it out of there in 

record time!" 

Tarzans mate. "Jane," is 

absent from the newest Tarzan 

adventure - drama. "Tarzan 

Goes to India." but the Metro- 

Goldwyn-Mayer release does 

have a leading la4y in the person 

of Simi. cast in the role of 

the Princess Kamara. for whom 

Jock Mahoney. as the intrepid 

Ape Man. performs much of his 

derring-do. 

In the search for a beautiful, 

dark-han-ed Indian girl to fill 

this role. Producer Sy Weintraub 

placed an advertisement 

in a Bombay newspaper and 

was swamped with 800 applicants 

for the part. 

In winning the role of the 

Phncess. Simi. daughter of a 

Brigadier General in the Indian 

Army, makes her motion picture 

debut. 

. . . Simi, 

BEAUTY FROM INDIA 

sensuous Indian film actress, makes 

her American screen debut as the 

Princess Kamara in Metro-Goldwyn- 

Mayer's "Tarzan Goes to India." Jock 

Mahoney portrays the legendary King 

of the Jungle in the thrill-packed new 

Tarzan drama, filmed in CinemaScope 

and Metrocolor entirely on locations 

in 

India. 

Torron Goes fo India 

Sfill 5075-85 Mat 1-B 

Jock Mahoney faces a deadly cobra in one of the pulse-tingling scenes of 

Metro-Goldvtyn- Mayer's "Tarzan Goes to India," in which the muscular 

former stunt man portrays the screen's J 3th Tarzan. The new picture, in 

CinemaScope and Metrocolor, was photographed entirely on locations in India. 

Still 5075-66 

BRIE F 

somm flRV 

Tarzan is back in town! 

The famous Ape Man. whose 

legendary jungle adventures have 

thrilled more than a billion filmgoers 

since his movie debut back 

in 1918. leaves his native Africa 

for the mysterious jungles of 

India in Metro-Goldwyn-Mayer's 

"Tarzan Goes to India." filmed in 

CinemaScope and Metrocolor. 

With Jock Mahoney starring as 

the screen's 13th "Tarzan." Producer 

Sy Weintraub and Director 

John Guillermin, together with a 

cast and crew of more than 100 

persons, traveled to the jungles of 

Mysore Province, where the exciting 

adventures of "Tarzan Goes 

to India" were filmed on location. 

Co-starred are Mark Dana. Leo 

Gordon, Indian actors Feroz Khan, 

Murad, and ten-year-old Jai the 

Elephant Boy, and a sloe-eyed 

Indian beauty, Simi. 

Highlights of the new adventure 

include Tarzan 's leap from an airplane 

into a river, his wrestling 

with a savage leopard, his riding 

the lead elephant in a wild charge 

by 300 angered beasts, and his 

plunging from the top of a towering 

waterfall. 

Tarzan Goes to India Mat 2-E 

PERSEVERANCE WON 

OUT FOR "TARZAN 

Perseverance won out in the 

case of Jock Mahoney. fonner 

Hollywood stunt man who stars as 

the screen's latest Tarzan in 

Metro-Goldwyn-Mayer's "Tarzan 

Goes to India." 

The six-foot, fom--inch. 200- 

pound Mahoney first tested for 

the role of Tarzan back in 1948. 

when Johnny Weissmuller tossed 

in his loin cloth and retired. But 

he lost out to Lex Barker. 

After a career as the fullyclothed 

"Yancy Derringer" on TV. 

Mahoney tried for the Tarzan role 

in Sy Weintraub's production of 

"Tai-zan the Magnificent." This 

time Gordon Scott had the Ape 

Man role sewed up, but Mahoney 

was given the part of the nasty 

menace. 

His patience paid off. however, 

when Weintraub selected Mahoney 

for Tarzan in "Tarzan Goes to 

India." fihned on location in Mysore 

Province. 

At long last, the ex-stunt man 

wound up with a vine of his own! 

Meet the "swingingest" hero on 

the movie screen—Tarzan! 

Ever since those exciting early 

days of the silent films, there have 

been Tarzans of all shapes, sizes 

and. after sound came in. vocal 

ranges—barrel -chested Elmo Lincoln, 

daredevil Gene Polar, 

weight-lifter Bruce Bennett, 

aquatic stars Buster Crabbe and 

Johmiy Weissmuller—but none 

of them had as many "lumps" to 

show for their climb to loin cloth 

stardom as Jock Mahoney. who 

plays the screen's 13th Ape Man 

in Metro-Goldwyn-Mayer's "Tarzan 

Goes to India." 

Mahoney. one of filmdom's 

highest paid stunt men until a few 

years ago. finally got fed up with 

the broken nose bit and decided 

that barroom brawls, falls from 

galloping horses and leaps from 

high buildings just had to go. 

"I'd never seen a stunt man 

walk off into the smiset with the 

girl at the end of the picture." 

says Mahoney, "so I figm-ed, what 

the heck, I might as well give this 

acting thing a whirl." 

The six-foot, four-inch. 200- 

pound Mahoney ("Jocko" to his 

friends) actually tested for the 

Tarzan role back in 1948, when 

Johnny Weissmuller tossed in his 

loin cloth and retired. But he lost 

out to Lex Barker, who promptly 

moved into the famous tree house 

with "Jane." 

After a highly successful career 

as the fully-clothed "Yancy Derringer" 

of TV fame, Mahoney 

banged on Producer Sy Weintraub's 

door for a role in "Tarzan 

the Magnificent." But Gordon 

Scott had the Ape Man sewed up 

at that time, so Mahoney wound 

up playing the nasty menace. 

"Sy was grateful for the help I 

gave him dm-ing the shooting of 

that film in Africa." relates Mahoney, 

whose know-how in the 

action stuff goes back for years. 

"He says I saved him thousands of 

dollars doing my own stunts and 

he told me he'd always find a place 

for me in his next Tarzan pictures. 

But I never expected to wind up 

with a vine of my own!" 

Chicago-bom Jacques O'Mahoney 

is French and Irish, with a 

dash of Cherokee Indian. Hestarred 

in high school football and 

basketball, was an expert on the 

trapeze, sang leads in operettas 

and was second to none in swimming. 

A fling at college i University 

of Iowa) as a pre-med student 

convinced him he was no Dr. Kil- 

NEW "TARZAN" . . . Jock Mahoney, 

muscular ex-stunt man, portrays the 

screen's newest Tarzan in Metro- 

Goldwyn-Mayer's "Tarzan Goes to 

India," filmed in CinemaScope and 

Metrocolor entirely on locations in 

India. Here the intrepid King of the 

Jungle prepares to defend himself 

against the attack of a wild leopard, 

one of the many thrill scenes in the 

exciting 

picture. 

Torzon Goes fo India 

Still 5075-57 Mot 1-A 

dare, so he diifted to Hollywood 

with the proverbial five bucks In 

his pocket. 

It wasn't long before Mahoney 

began making a living out of takmg 

lumps for other people. He 

doubled for Jon Hall. EitoI Flynn. 

Gregory Peck and for western 

favorites Chai-les Starrett and 

Randolph Scott. 

In one short span of time he 

t 

broke his nose foui- times in each 

case it was re-set), suffered innumerable 

black eyes aiid chipped 

molars when a "fake" punch 

somehow found its mai'k. 

But that's all behind Mahoney 

as things are now looking up for 

him.

Presenting- the FIRST 

SyWimUBjr ^ TARZAN SPECTACULAR! 

""" 

^ VilL ...... ...i... !.#

' 

with 

- Eleanor 

-'1 

Robert 

An Indian Princess brings Torzan to see her ailing father in this scene from 

Metro-Goldwyn- Mayer's "Torzan Goes to India," filmed entirely on locations 

in India in CinemaScope and Metrocolor. Muscular Jock Mahoney portrays 

the screen's newest Tarzan, with the Princess enacted by the Indian beauty, 

Simi, and the Maharajah by Murod 

SHII 5075-11 Torzan Goes to India Mat 2-B 

HOLLYWOOD'S NEW "TARZAN " 

MAKES FAST 

CHANGE FROM BUCKSKIN TO LOIN CLOTH! 

FiJmdom's latest "Tarzan," Jock 

Mahoney. has pulled one of the 

fastest "quick-change" stunts in 

the movies. He has stripped from 

30 pounds of buckskin to an eightounce 

loin cloth 

Mahoney, whom loyal video 

viewers recall as the lead-slinging 

hero of "Yancy Derringer." recently 

roamed the jungles of India 

as the legendai-y Ape Man in 

Metro -Goldwyn -Mayer 's 

" Tarzan 

Goes to India," filmed in Cinema- 

Scope and Metrocolor. 

The former veteran stunt manturned 

actor is happy with his 

good fortune in being cast in a 

leading as well as sympathetic 

movie starring role. 

"For years I fell off buildings, 

stopped fists with my face 

< 

a 

record of four broken noses !i and 

sprained practically every muscle 

in my body," Mahoney relates. 

"Then my movie career began to 

pall when I realized that no stunt 

man ever walks into the sunset 

with the heroine at the end of the 

pictm-e." 

Ironically. Mahoney's previous 

Tarzan movie. "Tarzan the Magnificent," 

had him playing the big 

nasty opposite the then-Tarzan, 

Cjordon Scott. 

'"I met an untimely end in that 

one." he said, "when I was pushed 

off a cliff. In 'Tarzan Goes to 

India," I get another shove, this 

time from the top of a huge waterfall—but 

I sui-vive it." 

Mahoney, a former World War 

n Marine Corps fighter pilot, still 

does his own stunts, even as 

Tarzan. In the new production. 

filmed in the jungles of the Indian 

province of Mysore, he risked his 

neck in scenes with 300 unpredictable 

elephants, in a fight with a 

savage leopard, in a leap from a 

towering waterfall and in a jump 

from an airplane into a river. 

His one-time teen-age job as 

swimming instructor at the Los 

Angeles Athletic Club paid off 20 

years later when he was called 

upon to swim a crocodile-infested 

river in "Tarzan Goes to India." 

Mahoney's enthusiasm for his 

Tarzan role is matched by his continuous 

search for "action," which 

he claims the movies could use 

more of these days. 

"Time was when a good pimch 

and a couple of socks on the jaw 

went straight to the heart of 

elated moviegoers as they watched 

the villain get his lumps," he says. 

"Now there's a sort of reluctance 

about going all-out. Maybe it's 

just a cycle. Once it was the pure 

belly laugh that won audiences 

over, then came the fisticuffs, then 

the love story and then the war 

yarns. Now it's psychiatry and 

social problems." 

But Mahoney is convinced that 

Tarzan movies will go on forever. 

"Tarzan films have never been 

mass-produced to the point of 

boredom," he declares. "Besides, 

where else can you find such a 

universal theme of adventure and 

the escapism from evei"yday cares 

and problems we all seek?" 

PUBLICITY 

TARZAN TO INDIA FOR NEW THRILLS! 

building the dam. 

Tarzan. as popular a motion 

picture liero as the screen has ever 

seen, comes up against the most 

exciting and terrifying moments of 

his long film career in the all-new 

"Tarzan Goes to India." a Sy 

Weintraub production for Metro- 

Goldwyn-Mayer release. 

To the thi'ills found in all the 

previous Tarzan adventures seen 

by billions of movie goers over the 

years, producer Weintraub has 

added the element of great spectacle, 

including some vast scenes 

never before captured for the 

screen. 

With a cast of more than 5000, 

including more than a hundred 

stars and Hollywood crewTnen. 

Weintraub invaded the darkest 

areas of the jungles of Mysore 

province in India to capture on 

film such scenes as the rampaging 

charge of 300 wild elephants, 

largest herd in the world today. 

This charge was the more spectacular 

because it could not be 

faked in any way. and Weintraub 

was forced to put his star and 

the new Tarzan, Jock Mahoney. at 

the very front of the onrushing 

and angry herd. 

This meant the scene had to be 

Tarzan rounds up hundreds of wild 

animals in the spine-tingling climax 

of MGM's "Tartan Goes to India." 

Jock Mahoney plays the famed King 

of the Jungle in the new adventurethriller, 

photographed in CinemaScope 

and Color entirely on locations in 

India. 

Still 5075-24 Mat 

a one-time thing that was right 

the first time; it also meant that 

Weintraub wisely had to save it 

for the last because he didn't dare 

risk injui-y to star Mahoney or the 

other two featured players who 

also ride elephants during the 

charge. 

In the film, the herd of 

elephants is shut off in a remote 

and densely jungled valley across 

the mouth of which a dam is being 

built to build a reservoir and 

modernize the area. This dam, 

however, will bring extinction to 

the elephants. 

A lovely Indian princess sends 

off a plea to Tarzan in Africa, and 

thus the 36th movie adventure for 

the venerable Ape Man was born. 

Weintraub selected Jock Mahoney, 

a tall, lanky former Hollywood 

stunt man and star of the 

"Yancy Derringer" television series 

to portray Tarzan. his first time in 

the role. 

But a new Tarzan was not 

enough. In addition to the usual 

jungle thrills. Weintraub decided 

to provide the film with great color 

and spectacle. The elephant 

stampede was one such scene. 

Then there was the business of 

The young producer 

went back to Ancient Egypt 

and the building of the great 

Pyramids by slave labor for his 

inspii-ation in filming these scenes. 

The dam, then, was the project of 

5000 Indian laborers, painfully 

pulling the huge stones out of the 

ground with their bare hands and 

laboriously hauling them into 

place at the dam site. 

Another spectacle never before 

captm-ed on celluloid was the 

keddah, or elephant roundup, in 

which the 300 wild elephants were 

brought into the valley for the 

filming and subsequent stampede. 

Weintraub and his company succeeded 

in this despite the fact that 

even natives of the area did not 

think it possible. 

The touch of romance could not, 

this time, be a simple Lady Jane; 

instead, it became a glamorous 

Indian princess to whose aid 

Tarzan is called. 

To all this. Weintraub added the 

human touch. The mighty Tarzan, 

king of all the deep jungles of 

Africa, finds himself completely 

out of place in the Indian jungles. 

It takes a 10-year-old boy to prove 

the Ape Man's match. 

"TARZAN' EPICS REMAIN MOST POPULAR 

OF THEM ALL, WITH TWO BILLION FANS 

No character in movie histoid 

has equalled he fantastic record 

of the "one and only" Tarzan 

when it com s to longevity or 

counting the hange at the boxoffice. 

Back in th« silent era of 1918. 

an unknown b / the name of Elmo 

Lincoln donn' d a loin cloth and 

began swingir,^ from the famous 

vine. Since then, more than two 

billion person- have flocked to 

their local Bijous to thrill to the 

adventures of Tarzan in every nation 

on earth, including Russia. 

Metro-Gold\\yn-Mayer's latest 

Tarzan. Jock Mahoney, a husky 

former movie stunt man, will no 

doubt become the idol of an entire 

new generation of 30 million 

youngsters with the current release 

of "Tarzan Goes to India." 

Many a Hollywood star owes his 

big break to the venerable Ape 

Man character, including Buster 

Crabbe. Bruce Bennett and Johnny 

Weissmuller. all of whom were 

former Olympic swimming champions 

before donning grease paint. 

Even one "Jane" was an Olympic 

champ . Holm. 

Tarzan films have consistently 

outgrossed all other motion pictures. 

American or foreign, overseas. 

In Cairo, Shanghai and Bombay, 

market stalls are shuttered 

while the population makes a beeline 

for the local theatre the minute 

word gets out that Tarzan 

is coming to town. 

Why all this endm-ing appeal for 

a scantily -clad, monosyllable character? 

"Tarzan's appeal is not just to 

any one age group or any one class 

of people," explains Producer Sy 

Weintraub. who shipped an entire 

cast and crew to the jungles of 

Mysore Province in India to film 

"Tarzan Goes to India" in CinemaScope 

and color. 

"He has universality without 

geographic limitations. 'Kids' from 

six to sixty identify themselves 

with his wholesome, carefree freedom 

which is unhampered by the 

pressures and worries of modern 

living." 

Actor Mahoney has his own 

ideas on the Ape Man success. 

"Tarzan is the original superman," 

he says, "fighting for the rights of 

the underdog. He's a terror to all 

villains, be they human or beast. 

He never enters into politics, and 

rules his jungle domain with a 

minimum of spoken words and a 

few well-pitched yells, hence he's 

understood by all. He represents 

pure escapist entertainment." 

Ask a wide-eyed child anywhere 

in the world why he likes Tarzan 

and he'll probably give a slightly 

different answer, such as, "I like 

him because his love scenes never 

get mushy." 

And likely the child's father will 

add. "Yeah, and he doesn't have 

to pay any income tax!" 

There lies the success of Tarzan. 

He's the stuff that dreams are 

made of. And as long as there are 

people who di'eam, there will be a 

Tarzan. 

This is Jai. the Elephant Boy. 

who looks on Tarzan as just 

another encroacher, and who carefully 

lays a trap and captures the 

heretofore invulnerable Ape Man. 

There is warmth and not a little 

comedy as the two become friends 

and join forces. 

Filmed in India in its entirety, 

the newst Tarzan adventm*e is the 

first in CinemaScope and Metrocolor. 

It also features encounters 

with the cobra and savage 

leopards. 

In the search for a beautiful, 

dark-haired Indian girl to play the 

princess. Weintraub placed an advertisement 

in a Bombay newspaper, 

the Times of India, and 

was swamped by more than 800 

applicants. 

Simi, beauteous and dark-eyed 

daughter of a Brigadier General in 

the Indian Army, was selected to 

make her film debut. 

Jai the Elephant Boy was discovered 

on the streets of Bombay 

after more than 1 00 boys had 

been rejected for the part, and according 

to Weintraub. this 10- 

year-old lad almost steals the 

film from Tarzan. Mark Dana 

and Leo Gordon round out the 

international cast. Dana, a 

graduate of numerous Broadway 

and television plays, was previously 

seen on the screen in "The Big 

Fisherman." "The Silver Chalice" 

and "Here Come the Jets." The 

brawny Gordon, one of filmdom's 

most recognizable heavies, has 

growled his way to stardom in 

some 63 feature pictures and 200 

television shows, as well as on the 

New York and London stage. 

For Weintraub, the magic name 

of Tarzan is nothing new. He 

previously produced two highly 

successful Tarzan pictures— "Tarzan 

's Greatest Adventure" and 

"Tarzan the Magnificent." and 

admits he has seen every Tarzan 

feature ever made in Hollywood. 

The humans connected with the 

filming were not alone in their 

stardom. Towering over the cast 

and over the 300 members of the 

largest elephant herd in the world 

today was the giant Gajendra. 67- 

year-old personal riding elephant 

of the Maharajah of Mysore. 

Gajendra thus gained the distinction 

of being possibly the only 

star in history ever to get an 

action scene in his first film right 

in the first take. 

CAST 

"Torzan Jock Mohoney 

O'Horo 

Princess Kotnara 

Bryce 

Roma 

Moharajoh 

Gojendf ; 

Joi, fhe Elephant Boy 

with 

Mark Dona 

Simi 

Leo Gordon 

Feroz Khan 

of the Elephants 

Murod 

Metro-Goldwy. presents the Sy 

Weintraub Pr.. In _i ui of Edgar Rice 

Burroughs' "Torzan Goes to India." Produced 

by Sy Weinl^'cul 

Guillermin. Scree 

' 

Directed by John 

Hardy 

Andrews and John ii M.tiin. In Metrocolor 

and CinemaSc 

Jock Mahoney, as the screen's newest Tarzan, and Jai the Elephant Boy join 

forces against a band of rerregade white men determined to wipe out the 

beasts of the jungle in Metro-Goldwyn-Mayer's "Torzan Goes to India." Filmed 

in CinemaScope and Metrocolor, the picture was photographed entirely on 

locations in India. 

Still 5075-32 Torzon Goes to Indio Mot 2-C

— 

A 

igj^îi. r r.j c B 

•'^'iiliiiilii'if 

B 

O O K I N.g U I P E 

An interpretive onolysls ot lay and trodepress reviews. Running time Is in parentheses. Th« 

plus and minus signs indicote degree of merit. Listings cover current reviews, updated regulorly. 

This department also serves as an ALPHABETICAL INDEX to feature releoses. © Is for 

Cinemascope; iV) VistoVision; (S) Superscope; (p! Panovision (rv Regalscope; ii) Technirama. 

Symbol S,.J denotes BOXOFFICE Blue Ribbon Award; © color photogrophy. For listings by 

company in the order of release, see FEATURE CHART. 

iÊVIEW DIGEST 

AND ALPHABETICAL INDEX 

H Very Good; + Good; ± Foir; - Poor; = Very Poor In the summary tl is roted 2 pluses. 

I £ 

u 

£ 

8 

2633 Advise & Consent (139) (g Drama Col 5-2S-62 + 

2616 All Fall Down (11) Drama MGM 3-26-62 (+ 

2549 Armored Command (99) War Dr AA 8- 7-61 

2637 ©Assignment Outer Space 

(79) SW-Fantasy AlP 6-11-62 ± 

2578 Atlantic Adventure (62) 

Real-life Adv. Dr Schoenfeld 11-13-61 + 

—B 

2586 U©Babes in Toyland (100) Nlus. BV 12-11-61 + 

25S3 ©Bachelor Flat (91) © Com. .20th-Fox 12- 4-61 + 

2576 ©Bachelor in Paradise 

(109) © Com MGM 11- 6-61 ff 

262S ©Bachelor of Hearts (97) Com Confl 5- 7-62 + 

2570©Back Street (107) Drama U-l 10-16-61++ 

2605 Bashful Elephant. The (82) Com-Dr..AA 2-19-62 + 

2634 Belle Sommers (62) Drama Col 5-28-62 ± 

2609 Bio Money, The (89) Comedy Lopert 3- 5-62 + 

2624 ©Bio Red (S91/2) Adv BV 4-23-62 +f 

2640 810 Wave. The (73) Drama AA 6-18-62 + 

2641 Bird Man of Alcatraz (142) Dr UA 6-25-62 ++ 

2608 ©Black Tights (120) ® Ballet Magna 2-26-62 ++ 

2579 Bloodlust (68) Horror Crown 11-20-61 - 

2582 ©Blue Hawaii (101) ® Com/Mus Para 11-27-61 + 

2631«J©Bon Voyage (132) 'p Comedy.. BV 5-21-62 f+ 

2640©Boys' Nioht Out (115) © Com. .MGM 6-18-62 ff 

2566 Boy Who Caught a Crook (72) Ac. . . 

UA 10- 2-61 + 

256S©Bieakfast at Tiffany's (115) C'y Para 10- 9-61 ff 

2625 ©Broken Land. The (60) © Wn 20th-Fox 4-30-62 ± 

2406 Brushfire (SO) War Dr Para 2-12-62 + 

2619 Burn. Witch, Burn (90) Susp AlP 4-9-62 + 

—C— 

2633 Cabinet of Caligari (104) 

© Horror Drama 20th-Fox 5-28-62 + 

2578 ©Call Me Genius (105) Com Cont'l 11-13-61 ± 

2613 Cape Fear (105) Suspense Dr U-l 3-19-62 + 

2583 Capture That Capsule! (75) 

Action Drama Riviera-SR 12- 4-61 ±. 

2603 Cash on Demand (84) Suspense. .. .Col 2-12-62 + 

2588 Children's Hour, The (109) Dr U 12-18-61 +f 

2608 Choppers. The (64) Melodrama SR 2-26-62 ± 

2599 ©Cinderella (84) Ballet Film Janus 1-29-62 ± 

2558 Claudelle Inglish (99) Dr WB 9- 4-61 ± 

2639Clcwn and the Kid (65) Com-Dr UA 6-18-62 ± 

2589 ©Colossus of Rhodes, The 

(128) §; Adv. Sped MGM 12-25-61 + 

2575 ©Comancheros, The (107) © 

Outdoor Drama 2mh-Fox 11- 6-61 ++ 

2590 Continental Twist. The 

(See "Twist All Night") 

2607 Couch, The (89) Suspense WB 2-26-62 ± 

2621 ^©Counterfeit Traitor, The (140) 

Drama Para 4-16-62 ff 

—D 

2600 Day the Earth Caught Fire, The 

(90) Suspense Drama U-l 1-29-62 ff 

2559 Day the Sky Exploded. The 

(80) Science-Fiction Excelsior 9-11-61 + 

2625 Dead to the World (87) Melo UA 4-30-62 — 

2602 Deadly Duo (69) Drama UA 2- 5-62 + 

2594 Desert Patrol (78) War Drama U-l 1-.8-62 + 

2564 ©Devil at 4 O'Clock, The 

(127) Adv. Dr Col 9-25.61 ff 

ZeO"" ©Devil Made a Woman, Tha 

(87) Adv Medallion 2-26-62 ± 

2573 Devil's Hand, The (71) 

Horror -Terror Cfown-SR 10-30-61 ± 

2624 ©Doctor in Love (93) Com Governor 4-23-62 + 

2621 Don't Knock the Twist (87) 

Drama/Twist numbers Col 4-16-62 + 

2588 Double Bunk (92) Farce Showcorp 12-18-61 + 

— E 

25S8©EI Cid (184) ® Hist. Spec AA 12-18-61 ff 

2585 Errand Boy. The (92) Comedy Para 12-11-61 + 

2636 ©Escape From Zahrain (93) ® 

Adventure Drama Para 6- 4-62 + 

2577 Everything's Ducky (80) Comedy Col 11-13-61 — 

2615 Experiment in Terror (123) Susp. ..Col 3-26-62 ff 

2577 Fear N" More (80) Suspense Dr. ..Astor 11-13-61 + 

2623 Five Finger Exercise (109) Dr Col 4-23-62 + 

2575 ©Flight of the Lost Balloon 

(91) (D Adventure Woolner 11- 6-61 +

NEWEST^ TARZAN! 

MOST SPECTACULAR 

Actually filmed 

on location in 

mystic India! 

OF THEM ALL! 

IN 

CiflNT 

CINEMASCOPE 

ALL NEW! 

GREATEST ^ 

TARZAN 

THRILLS! ^ 

GOES TO INDIA 

II. Ihe [lepfiant Bo> 

( «l(OII[WS .. lOHN GUIlL[llMllt .,:.,, ^.SH 

6 SHEET 

King of ttie [lepliaots irtlAI Ihe flepliani Boy 

.r GAODU Kng ol the [leptiaflls 

.-. toew Htmi uDHK lOKfiwiiMiN ;iiiiiMiii ...igHHun 

3 SHEET 

NEWEStJARZAN! 

MOST SPECTACULAR^tOF THEM ALL! 

Tht King of ttie 

|ungli 

finds new 8 Land 

a tatyulCHA y, 

tiimed on y^ 

loc«bon 

tpttctacic >n 

mysbc India' 

TIlIÎ^M 

CINEMASCOPt 

GOES TO INDIA 

METROCOLORI 

6 SHEET 

3 SHEET 

1 SHEET 

ACCESSORIES 

COMPOSITE MAT 

8x10 STILLS 

TRAILERS 

22x28 

14x36 

LOBBY CARD 

INSERT CARD 

14x22 WINDOW CARD 

BANNERS, VALANCES, FLAGS 

SLIDES 

SET OF 12 

COLOR STILLS 

40x60, 30x40, 24x82, 24x60 SPECIALTY DISPLAYS 

ALL ACCESSORIES AVAILABLE AT YOUR 

LOCAL BRANCH OF NATIONAL SCREEN SERVICE 

EXTRA! EXCITING TV TRAILERS GRATIS! 

1-10 seconds; 1-20 seconds; 1-30 seconds. 

Write MGM Exploitation Dept., 

1540 Broadway, New York 36, N.Y. 

«in JW Ihe [Jeptonl fioj «i« CAIENORA, King of llie [leptenls 

HllltlMJm ..MWlWi —.-SHHNWI - .lOHHEllliUVH 

ONE SHEET 

All advertising material in this pressbook, as well as all 

other newspaper and publicity material, has been approved 

under the MPAA Advertising Code as a self-regulatory 

procedure of the Motion Picture Association of America. 

All inquiries on this procedure, which is voluntarily subscribed 

to by the major motion picture companies, may be addressed 

to: Advertising Code Administrator, Motion Picture Association 

of America, 552 Fifth Avenue, New York, New York. 

Printed in U.S.A.

o 

fe 

' 

— 

if^^x o r F I c BO O K 1 W G""' JPr I P E 

--'^ ^ - 

An interpretive onolysis of loy and tradepress reviews. Running time Is In parentheses. Tha 

plus and minus signs indicote degree ot merit. Listings cover current reviews, updated regularly. 

This department also serves OS an ALPHABETICAL INDEX to feature releoses © Is for 

CinemoScope; iV VistoVision; is Superscope; (P' Ponavision iRj Regolscope; w Techniroma. 

Symbol U denotes BOXOFFICE Blue Ribbon Award; @ color photography. For listings by 

company in the order of release, sec FEATURE CHART. 

Review digest 

'r*^' 

AND ALPHABETICAL INDEX 

ff Very Good; + Good; ± Fair; - Poor; - Very Poor. In the summary H is rated 2 pluses. — os 2 minuses. 

ie is 

"Si -S s 5 

g 

ml xsl> 

rel S fclv, =1 fez 

— 

. 

I 

& , 

« 

£ '« 

b.l3CQ: [a.Zlz-ol 

2633 Advise & Consent (139) ® Drama Col 

2616 All Fall Down (11) Drama MGM 

2549 Armored Command (99) War Dr AA 

2637 ©Assioiiment Outer Space 

(79) SW-Fantasy AlP 

2578 Atlantic Adventure (62) 

Real-life Adv. Dr Schoenfeld 11-13-61 + 

—B 

25S6tS©Babes in Toyland (100) Mus. BV 12-11-61 + 

2583 ©Bachelor Flat (91) © Com. .20th-Fox 12- 4-61 + 

2576 ©Bachelor in Paradise 

(109) © Com MGM 11- 6-61 ++ 

262S ©Bachelor of Hearts (97) Com Cont'l 5- 7-62 + 

2570©Back Street (107) Drama U-l 10-16-61 ++ 

2605 Bashful Elephant. The (S2) Com-Dr..AA 2-19-62 + 

2634 Belle Sommcrs (62) Drama Col 5-28-62 i 

2609 Big Money, The (89) Comedy Lopert 3-5-62 + 

2624 ©Bio Red (891/2) Adv BV 4-23-62 +f 

2640 Bio Wave. The (73) Drama AA 6-18-62 + 

2641 Bird Man of Alcatraz (142) Dr DA 6-25-62 ff 

260S©Black Tights (120) ® Ballet Manna 2-26-62 -H 

2579 Bloodlust (68) Horror Crown 11-20-61 - 

2582 ©Blue Hawari (101) (g) Com/Mus Para 11-27-61 + 

2631 U©Bon Voyaoe (132) C' Comedy.. BV 5-21-62 + 

2640©Boys' Nioht Out (115) © Com. .MGM 6-18-62 fj- 

2566 Boy Who Caught a Crook (72) Ac. UA 10- 2-61 + 

. . 

2568 ©Breakfast at Tiffany's (115) C'y Para 10- 9-61 W 

2625 ©Broken Land, The (60) © Wn 20th-Fox 4-30-62 ± 

2406 Brushfire (SO) War Dr Para 2-12-62 + 

2619 Burn, Witch, Burn (90) Susp AlP 4-9-62 + 

—C 

2633 Cabinet of Calioari (104) 

@ Horror Drama 20th-Fox 5-28-62 + 

2578©Call Me Genius (105) Com Cont'l 11-13-61 ± 

2613 Cape Fear (105) Suspense Dr U-l 3-19-62 + 

25S3 Capture Tfiat Capsule! (75) 

Action Drama Riviera-SR 12- 4-61 ±. 

2603 Cash on Demand (84) Suspense. .. .Col 2-12-62 + 

2588 Children's Hour. The (109) Dr UA 12-18-61 ++ 

2608 Choppers, The (64) Melodrama SR 2-26-62 ± 

2599 ©Cinderella (84) Ballet Film Janus 1-29-62 ± 

2558 Claudelle Inolish (99) Dr WB 9- 4-61 d: 

2639 Clown and the Kid (65) Com-Dr UA 6-18-62 =i: 

2589 ©Colossus of Rhodes, The 

(128) ® Adv. Spect MGM 12-25-61 + 

2575 ©Comancheros, The (107) © 

Outdoor Drama 20th-Fox 11- 6-61 ff 

2590 Continental Twist. The 

(See "Twist All Night") 

2607 Couch. The (89) Suspense WB 2-26-62 ± 

2621 ^©Counterfeit Traitor. The (140) 

Drama Para 4-16-62 ff 

—D 

2600 Day the Earth Caught Fire. The 

5-28-62 ff 

(90) Suspense Drama U-l 1-29-62 ff 

2559 Day the Sky Exploded. The 

(80) Science-Fiction Excelsior 9-11-61 + 

2625 Dead to the World (87) Melo UA 4-30-62 — 

2602 Deadly Duo (69) Drama UA 2- 5-62 + 

2594 Desert Patrol (78) War Drama U-l 1-.8-62 + 

2564 ©Devil at 4 O'clock, The 

(127) Adv. Dr Col 9-25.61 ff 

260'' ©Devil Made a Woman, The 

(87) Adv Medallion 2-26-62 ± 

2573 Devil's Hand. The (71) 

Horror-Terror Crown-SR 10-30-61 ± 

2624 ©Doctor in Love (93) Com. .. .Governor 4-23-62 + 

2621 Don't Knock the Twist (87) 

Drama/Twist numbers Col 4-16-62 + 

2588 Double Bunk (92) Farce Showcorp 12-18-61 + 

—E— 

25B8©EI Cid (184) ® Hist. Spec AA 12-18-61 ff 

2585 Errand Boy. The (92) Comedy Para 12-11-61 + 

2636 ©Escape From Zahrain (93) ® 

Adventure Drama Para 6- 4-62 + 

2577 Everything's Ducky (80) Comedy Col 11-13-61 — 

2615 Experiment in Terror (123) Susp. .. Col 3-26-62 ff 

2577 Fear (*" More (80) Susocnsc Dr. . . Astor 

2623 Five Finger Exercise (109) Dr Col 

11-13-61 + 

4-23-62 + 

2575 ©Flight o( the Lost Balloon 

(91) (D Adventure Woolner 11- 6-61 +

REVIEW DIGEST 

AND ALPHABETICAL INDEX In the summary H is rated 2 pluses, — as 2 minuses. ** Very Good; + Good; — Fair; — Poor; — Very Poor. 

T 

•s 

2£22 0Maglc Sword, The (80) 

Fantasy-Adventure 

2580 y©Malorily of One, A (147) 

Comedy-Drama 

UA 

WB 

2601 Make Mine a Double (86) Com Ellis 

2607 Malaja (97) Drama WB 

2621 Man Who Shot Liberty Valance, 

The (123) Western Para 

2641 Manster. The (72) Horror Dr Lopert 

2573 Mark. The (127) S) Drama Confl 

2576 Mask, The (83) Depth-dimension 

Horror Drama WB 

2642 OMermaids of Tiburon. The 

(77) Underwater Adv Filmoroup 

2632 OMerrill's Marauders (98) © Dr. WB 

2594 OMidsummer Night's Dream 

(74) {gi Puppet Fantasy ....Showcorp 

2629 Miracle Worker. The (106) Dr UA 

2599 OMoon Pilot (98) Comedy BV 

2611 Most Wanted Man, The (85) Com..Astor 

2632 Mothra (90) Tohoscope. HoDr Col 

2632 ©Mr. Hobbs Takes a Vacation 

(116) (C> Comedy 20th-Fox 

2597 Murder She Said (87) Mystery MGM 

2624 ©Music Man, The (151) ® 

Musical Comedy WB 

2617 ©My Geisha (120) (ri Com-Dr Para 

2587 ©Mysterious Island (101) Adv Col 

—N— 

2620 Nearly a Nasty Accident (86) 

Farce-Comedy 

U-l 

2631©NiBhl Creatures (SI) Adv U-l 

2591 No Love for Johnnie (110) 

D'ama 

Embassy 

2643 Notorious Landlady. The (123) Com .. Col

Feature productions by compony in order of release. Running time is in parentheses. (§) is for CinemaScope; 

(V) VisfaVlsion; s* Superscope; p Panavision; R Regolscope; t Techniramo. Symbol u denotes BOXOFFICE 

Blue Ribbon Award; © color photography. Letters and combinations thereof indicote story type— (Complete 

key on next page.) tor review dates and Picture Guide page numbers, see REVIEW DIGEST. 

ÊATURi 

CHART 

ALLIED ARTISTS I 1° 

The Georje Raft Story 

(105) D..6111 

liiiy hiiiitoii, Juyne Mansflpld, 

Julie l/utidun, Hanle Cliase

The key to letters and combinations thereof indicating story type; (Ad) Adventure Drama; (Ac) Action 

FEATURE CHART Drama; [An) Animated-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Droma 

with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (FC) Farce-Comedy; (Ho) Horror Drama; (Hi) 

Historical Drama; (M) Musical; (My) Mystery; (00) Outdoor Drama; (SF) Science-Fiction; (W) Western. 

20TH-FOX 

UNITED 

ARTISTS 

UJ 

O 

The Two Little Bears 

(81) © F/M..143 

Brenda Lee. Eddie Albert. 

Jane Wyatt. Jimmy Boyd 

OThe Second Time Around 

'notds, Steve Forrest. 

Andy Crlffilh. Tlielma Hitter, 

Juliet Prowse. Ken .Scott 

©Pocketful of Miracles 

(137) CO.. 6204 

C Kord. B. Davis. II. Lange 

Judgment at Nuremberg 

(189) D..6206 

S. Tracy. R. I.ancj.stcr. R. WIdmark. 

M. Dietrich. M. aift. .' Garland 

(pre-release) 

>- 

< 

©Bachelor Flat (91) ©..C..201 

Terry-Thomas. Tuesdus' Weld. 

Klcliard Beymer. Celeste Holm 

Madison Avenue (94) © ..B .202 

Pan.! .Andrews, h^le.innr Parker. 

IDddle Albert. Jeanne Crain 

One, T\«o, Three (108) (g) C..620g 

James Cagney, liorst Rnehhotz, 

Arlene Francis, Pamela Tiffin 

Mary Had a Little (79) . .C. .6203 

.Agnes Iûrent, Jolm Bentlcy 

Something Wild (112) D..6210 

Carroll Baker, Italpli Meeker 

The Happy Thieves (88) . .CD .6209 

Rex Harrison, Rita Ilayworth 

©Tender Is the Night 

(146) © D..203 

Jennifer Jones. .lason Kohards Jr., 

Joan Fontaine. Tom Bvcll 

fflSwingin' Along (74) © C/M..204 

Noonan and .Marshall. Barbara Eden. 

Ray Charles. Roger Wimaou, 

Bobby Vee 

The Innocents (99) © D..207 

neb()r.ili Kerr. Michael Redgrave 

Womanhunt (60) D..206 

Sieve Plecaro. Lisa 1/U. Berry 

Krni'ger 

©Satan Never Sleeps 

(124) © D..205 

tVllliam llolden, Clifton Webb. 

France Nuyen

.N.idja 

.Sophia 

.HoC. 

. Jun 

. C 

. Mar 

. 

. . 

. Nov 

. .Apr 

Jul 

Feb 

Sep 

Sep 

Jan 

. Sep 

. F(b 

. Mar 

. Mar 

FEATURE 

CHART 

Short subjects, listed by company, in order 

ot release. Running time follows title. 

Date is nationol release month. Color and 

process os specified. ^HORTS 

CHART 

ASTOR 

Never Take Candy From a 

Straiioer (S2) D. .Oct 61 

Je:iii CartiT, I'l'lix Aylmer 

OGiiia (92) Ad. .Nov 61 

Slrnone Sit;noret. Georges Marchal 

Victim (100) D.. Feb 62 

lUik Uoârde, Sylvia Syms, 

Iifiitiii 

I'life 

Whistle Down the Wind 

OS) D. .Mar 62 

Hayiey Mills, llernard Lee 

Peeping Tom (B6) D.. May 62 

Kail lliidiiil. .\l.ilra SIhmut 

The Intruder (S3) ....D.. May 62 

William Shatiier. Fiailk M:u\\vell 

BUENA VISTA 

^©Bahes in Toyland 

(100) (g M.. Dec 61 

Kay Boli;er, Ti>nimy Sands, 

.\imelte. Kd \V>mi 

©Moon Pilot (98) C. Apr 62 

lorn Tryon. liuiiy Saval, Brian 

Keith. Btlnwnd O'Brien 

V©Bon Voyage (132) ..C..Jun62 

Kred MacMurray, Jane Wyman, 

Micliael Callaii, Deborali Walley 

©Big Red (S9) OD. -Jul 62 

\V:illir I'iilKii.n. Cilles I'ayant 

CONTINENTAL 

View From the Bridtie, A 

(110) D. .Feb 62 

MISCELLANEOUS 

Carol Lâvuence. liaf Vallone, 

.Maureen Stapleton 

Harold Lloyd's World of 

Comedy (94) (Euisodes from 

Lloyds 1924-39 

leatures) C. .Apr 62 

©Bachelor of Hearts (97) C. .May 62 

Hardy Kmter, Sylvia Syms, 

Konald Lewis 

May 62 

A Taste of Honey (100) . . D . . 

bora BryiOi. ttita Tushingham 

Never Let Go (90) ....D..Jun62 

I'eler Sellers, lUdiard Todd 

EMBASSY 

No Love for Johnnie (110) 

(g D. .May 62 

I'eler Finch. Mary Peach 

Two Women (99) D . 62 

(Eng-dubbed) 

. Loren 

What a Carve Up! (87) . 

.Jul 62 

Kenneth Connor. Shirley Eaton 

©The Sky Above—The Mud Below 

(90) Doc. .Jul 62 

Strangers in the City 

(80) D. .Aug 62 

Uobert Gentile. Kenny Delmar 

©Constantine and the Cross 

(114) Ad. .Aug 62 

Cornel Wilde. Cliristine Kaufmann 

FAIRWAY INT'L 

The Choppers (64) D . . Feb 62 

.\rch Hall jr., Mariimne Gaba 

©Eegah (90) Ad.. May 62 

.Uch Hall jr., Marilyn Manning 

Fallguy (64) D. .May 62 

Ed Dug;in 

FRANCE 

FOREIGN 

(.\stor) . . 

Five Da-y Lover, The (86) . 

.2-19-62 

(Kingsley) . .Jean Seberg. Jean- 

Pieire Cassel. Mlrlieline Presle 

Jules and Jim (105) 6-11-62 

. fjaniis) .Jeanne .Moreau. Oskar 

Werner 

La Belle Americaine (100) 1-22-62 

(Cciit'l) . 

.B- Ilhery, C. Brosset 

Last Year at Marienbad 

(98) 4-16-62 

Oelphlne Seyrig, Giorgio 

Albcrtazzi, Sacha Pitoeff 

Les Liaisons Dangereuses 

(106) 1- 8-62 

(,\stor) . .Gerard Philipe. Jeanne 

Mnreati, Annette Vadim 

Maiden, The (90) 5-21-62 

(Green-Kotb) . Clatldine Ilupuis 

Night Affair (92) 1-22-62 

(President) . .Jean Gabin, Nadja 

Til'er. rtanletle Parrieux 

Rilifi for Girls (97) .. 6-11-62 

(Cont'l) . Tiller, li. Hossein 

Tomorrow Is My Turn (117) 4- 9-62 

(Showcorp) . .Charles Aznavour 

©Web of Passion (101) . .11- 6-61 

(Times) . .Madeleine Kobinson, 

Jean-P.iitl Belmondo 

Zazie (86) 4- 30-62 

(Asiorj . -Catherine Demongeot 

GERMANY 

©Arms and the Man (96) 3-26-62 

(Casino).. 0. \V. Fischer, Lilo 

I'uher 

GREECE 

Antigone (93) 9-25-61 

( Norma) . Irene Papas 

ITALY 

Bell' Antonio (101) 5-21-62 

(Bnib.issi') . -MorceOo Mastnoianni, 

Claudia Cardinale. P. Brasseur 

From a Roman Balcony 

(84) 11-27-61 

((Tont'I) . .Jean Sorel, Lea .Massarl 

Girl With a Suitcase (108) 10-16-61 

(Ellis) . Claudia Cardinale 

FILMGROUP 

The Devil's Partner (75) Ac Sep 61 

Ed Nelson, Jean .\lllsun. Edgar 

liiielialian 

©The Pirate of the Black 

Hawk (75) '&! ... Ad. Dec 61 

.Mij;uioil Bardot, Gerara Ijundry 

GOVERNOR 

. ©Doctor in Love (87) . . Apr 62 

.Michael Craig. Virgiida Maskell, 

Janii's Kubertion Justice 

MEDALLION 

©Last of the Vikings (102) 

® Ad.. May 62 

Cameron Mitcllell. Edmund I'lirdum 

PARADE RELEASING ORG. 

©I Bombed Pearl Harbor 

(98) Widescope Ac. Dec 61 

Toshiro Miliilie. Y. .Natsiiki 

Then There Were Three 

(82) Ac. Jan 62 

.\le\ Nlcol. Flank Latimore 

A Public Affair (75) . . D . 62 

.Mynm .MeCurniiek. Edvv. Binns 

©When the Girls Take Over 

(SO) C. May 62 

1!. Lmvery. M. Miller. J. Ellison 

©East of Kilimanjaro (75) 

Vistarama Ad.. May 62 

Marshall Tlionijrson, Gaby Andre 

Trauma (92) D.. May 62 

L.vnn r.ari, John Conte 

©Make Way for Lila 

(90) D. .Jun. .62 

Erika Bemberg (Eng-dubbed) 

SHOWCORPORATION 

Double Bunk (92) C. .Nov 61 

Ian Carraiehael, Janette Scott. 

Sidney James 

©Midsummer Night's Dream 

(74) F. . Dec 61 

(Puppets: voices of Old Vic Players) 

TIMES FILM 

©Purple Noon (115) . .My. .Oct 61 

(Eng-diibbLd) . .Alain Delon, Marie 

LiFoiet. .M.iiirice Koiiet 

Wild for Kicks (92) D.. Jan 62 

David Farrar, Noelle Adam, Gillian 

HiUs. Shirley Ann Field 

Frantic (81) D.. Mar 62 

(F.ng-dubbeill Jeanne .Moreau 

Also available with sub-titles at 

90 minutes ninnine time 

UNITED PRODUCERS (UPRO) 

Jet Storm (91) D. .Sep 61 

Kieliaid Attenborough, Stanley 

Baker. Hiane Cilento 

©Shame of the Sabine 

Women (SO) Ad. . 

Lex Johnson. William Wolt 

WOOLNER BROS. 

©Flight of the Lost Balloon 

(91) ® Ad. Oct 61 

Mala Powers. Marsliall Tliompson 

LANGUAGE 

La Dolce Vita (175) 4-24-61 

(.\stor) . ..M.ircello M.astroianni, 

Anita Ekberg. Anouk Aimee 

L'Avventura (145) 6-5-61 

(.lajius) . .Monica 

Vittl, Gabriele 

Ferzetti. Lea .Massari 

Lovt Is a Day's Work (84) 3-19-62 

(Cont'l) . .Jean Sorel. Lea Massarl 

Man Who Wagged His Tail, The 

(91) 10- 9-61 

(Cont'l) . .Peter Ustinov. Pablito 

Calvo (Span-Iang; Eng. titles) 

Night. The (La Notte) 

(120) 3-19-62 

Je;mne Moreau, Marcello 

(Lnpert) . . 

.Mastrnianni. Monica Vitti 

Rocco and His Brothers 

(175) 7-17-61 

(.Vstor)..A. Delon. A. Girardot 

JAPAN 

Rice (118) 9-18-61 

ISl!) - -Yuko 

Moshiziiki 

Throne of Blood (108) .... 4- 9-62 

(Brandon) . .Toshiro Mifline 

POLAND 

Ashes and Diamonds (105) 9- 4-61 

( Janus).. Z. Cybiilski 

Eve Wants to Sleep (93) 10- 9-61 

(Harrison) . .Barbara Iâss 

Kanal (96) 11- 6-61 

(Kingsley) . .T. Izevvska, T. Janczar 

SPAIN 

Viridiaiia (90) 4-16-62 

(Kingsley) . Francisco Rabat, Silvia 

I'inai. Fernando Bey 

SWEDEN 

Devil's Eye. The (90) 12-18-61 

llanus) . .Jail Kulle, Bibi 

Ander^snn 

Through a Glass Darkly 

(91) . 4- 30-62 

(Janiis) . .Harriet Andersson, Max 

ion Svdovv 

U.S.S.R. 

Summer to Remember, A 

(SO) 12-18-61 

(Kingsley) . .B. Barkjatov, S. 

Bnndirebilk 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

(Reissues) 

6432 Pleasure Treasure 

(16) Nov 61 

6433 Dance. Dunce, Dance 

aWz) Dec 61 

6422 Pallor, Bedroom and 

Wrath (16) Nov 61 

6423 Flung by a Fling (16).. Dec 61 

6424 The Gink at the 

Sink (161/2) Feb 62 

6434 The Fire Chaser (16) Mar 62 

6435 Marinated Mariner 

(16) Mar 62 

6425 Let Down Your 

Acnal (17) Apr 62 

j426 Clunked in the 

Clinli (16) May 62 

3436 Micios; ool< (16) Jun 62 

CANDID MICROPHONE 

(Reissues) 

6551 No. 1, Series 3 (11).. Sep 61 

6552 No. 2, Series 3 (10).. Nov 61 

6553 No. 3. Series 3 (I01/2) . .Jan 62 

6554 No 4. Series 3 (11).. Apr 62 

6555 No. 5. Series 3 

(101 2) May 62 

COLOR SPECIALS 

5502 Rooftops of New York 

(10) May 61 

COLOR FAVORITES 

(Techii color Reissues) 

6601 Red Riding Hood Rides 

Again (7) Sep 61 

6602 The Music Fluke (7)... Sep 61 

6603 Imagination iS'/z) ....Oct 61 

6604 The Miner's Daughter 

(6"2) Nov 61 

6605 Grape-Nutty (6) Nov 61 

6606 The Popcorn Story 

'6I/2) Dec 61 

6607 Cat-Tastrophy (6) Jan 62 

6608 Wonder Gloves (7) ...Jan 62 

6609 Dr. Bluebird (8) Feb 62 

6610 The Family Circus (61/2) Mar 62 

6611 Big House Blues (7).. Mar 62 

6612 The Oompahs (7I/j) ...Apr 62 

6613 The Air Hostess (8), May 62 

6614 Giddyap (6I/2) Jun 62 

5707 

5708 

6701 

6702 

6703 

6704 

6705 

6706 

6707 

6709 

. 

, 

. 

. 

, 

FILM NOVELTIES 

(Reissues) 

Canada (10) Yukon 

LOOPY de LOOP 

(Color Cartoons) 

Fee Fie Foes (6!'2) 

Zoo Is Company (6/2) 

Catch Meow (6I/2) 

Kooky Loopy (7) . . 

Loopy's Hare-Do (7) 

Bungle Uncle (7) 

Beef for and After (7) 

S.vash Buckled (7) 

Common Scents ( 

. 

) . . 

Bearly Able (7) 

Apr 61 

Jun 61 

Jul 61 

Sep 61 

-Oct 61 

Dec 61 

Jan 62 

Mar 62 

Anr 62 

May 62 

Juii 62 

MR. MAGOO REISSUES 

(Technico'or) 

575S Magoo Goes West (6). Jul 61 

6751 Safety Spin (7) Sep 61 

6752 Calling Dr. Magoo 

(6'/i) C© and standard). Oct 61 

6753 Magoo's Masterpiece (7) Nov 61 

6754 Maijoo Beats the Heat 

(6) (Both rcl and standard) Dec 61 

6755 Magoo Slept Here (7). Feb 62 

6756 Maaoo's Puddle Jumper 

(6V2) (© and standard) . .Mar 62 

SPECIAL COLOR FEATURETTES 

5443 Wondeiful Greece (19).. Jun 61 

6441 Images of Luangua 

C8) Oct 61 

6442 Wonderful Israel (19) .. Dec 61 

6443 Wonders of Philadelphia 

(18) Mar 62 

6444 Pleasure Highway 

(191/2) Apr 62 

SERIALS 

(15 Chapter-Reissues) 

5140 The Great Adventures of 

Captain Kidd Mar 61 

S160 Cody of the Pony 

Express Aug 61 

6160 Monster and the 

Ape May 62 

STOOGE COMEDIES 

(Reissues) 

5407 Scotched in Scotland 

(151/2) May 61 

5408 Fling in the Ring 

(16) Jul 61 

6401 Quiz Whiz (IS'/j) Sep 61 

6402 Fifi B.ows Her Top 

(161,2) Oct 61 

6403 Fies and Guys (leVj) . 61 

6404 Sweet and Hot (17) .. .Jan 62 

6405 Flying Saucer Daffy 

(17) Feb 62 

6406 Oils Well That Ends 

Well (16) Apr 62 

6407Trile Crossed (16). May 62 

WORLD OF SPORTS 

Aqua Ski-Birds (9/2) . . 6801 . Oct 61 

6802 Clown Prince of 

Rassl.n (. ) Feb 62 

6S03 On Target (9) Apr 62 

O-Z 

M-G-M 

GOLD MEDAL REPRINTS 

( lechiiicolor Reissues) 

QCO 

All 1.75-1 Ratio 

Ton) and Jerrys 

W265 Southbound Duckling 

(7) Sep 60 

W266 Neapolitan Mouse (7). Sep 60 

W26/ Pup on a Picnic (7).. Sep 60 

W269 Downhearted Duckling 

(7) Sep 60 

W272 Mouse for Sale (7).. Sep 60 

W273 Cat Fishin' (8) Sep 60 

W274 Part Time Pal (S).. Sen 60 

W275 Cat Concerto (7) Sep 60 

W276 Dr. JekyI and Mr. 

Mouse (7) Sep 60 

(1961-62) 

W361 Switcliin' Kitten (9)., Sep 61 

W362 Down ard Outing (7). Oct 61 

W363 Greek to Me-ow (..).. Dec 61 

PARAMOUNT 

COMIC KINGS 

F21-1 Fiogs Legs (6) Apr 62 

r21.2 Heme Sweet 3,vamry 

(10) May 62 

F21-3 Hero's Rerard (10).. May 62 

r2i-4 Psychological Testing 

(9) Jun 62 

F21-5 Jaufry's Song (8) ..Jun 62 

F21-6The Hat (10) Jun 62 


(2 Reels) 

B21-1 Srriiig in Scandinavia 

(15) Dec 61 

MODERN MADCAPS 

(Technico'or) 

M21-1 Plot Sickens (7) Oct 61 

M21-2 Crumley Cogwheel 

(61 2> Oct 61 

M21-3 Popcorn & 

Politics (6) Nov 61 

M21-4 Giddy Gadjets (6) Mar 62 

M21.5 Hi Fi Jinx (6) Mar 62 

M21-6 Funderful Suburbia 

16) Mar 62 

M21-7 :ams3n Scrap (10). MarC2 

NOVELTOON 

( fechnicolor) 

P21.1 Munro (9) Sep 61 

P21-2 Turtle Scoup (6) Sep 61 

P21-3 Koznio Goes (0 

Schoo, 161 ... Nov 61 

P21-4 Peiiy Poi;guii (6) 62 

. 

. 

P21-5 Without Time or 

Reason (6) Jan 62 

P21-6 Good and Guilty (6) 62 

P21-7 TV or No TV (61 . .Mar 62 

POPEYE CHAMPIONS 

E21-1 Fireman's Brawl (7) 61 

E21.2 Toreadorahle (7) ...Sep 61 

E21-3 Popeye. the Ace of 

Space (7) 

. . Sep 61 

E2I-4 Shaviiin Miings (7) Sep 61 

E21-5 Taxi Turvey (6) Sec 61 

. 

. 

E21.6 Floor Flusher (6) 61 

SPORTS IN ACTION 

(1-Reel Color) 

D21-1 Symphony in Motion 

(10) Jan 62 

D21-2 Eow Jest (10) 62 

D21-3 Fun in the Sun (9), Jul 62 

D?^-4 Mi-ihtv Mites (. .) Jul 62 

D21-5 On the Wing (..) Aug 62 

CENTURY-FOX 

20th 

MOVIETONE CINEMASCOPES 

(Color, unless specified) 

7104 Assignment Egypt (9).. May 61 

7106 Asfirjnment Sinfjapore 

* Ma'aya (10) Jun 61 

. 

7107 Hills of Assisi (10) 61 

7108 Ass ijnmeiit Pakistan (9) Aug 61 

7109 S'i New Horizo's (10) Sen 61 

7110 Assignment India (9). Oct 61 

7111 Assioiimeiit South 

.."Mca (10) Nov 61 

7112 Sound of Arizona (10). .Dec 61 

7201 Sport Fish ng Family 

Stvie (81 Jan 62 

7202 Mel Allen's Football 

Highlights of 1961 (10) 

hiark a-d wlii'e Feb 62 

720^ Primitive Finhfers (8). Mar 62 

7204 Hoi day in Ireland (..) Apr 62 

TERRYTOON 2-D's 

All Ratios—Coor 

5124 Railroaded to Fame 

(7) May 61 

5125 The First Fast Mail 

(6) May 61 

5126 Sappy New Year (7) . . . Dec 6) 

5221 Klondike Strike 

Out (7) Jan 62 

5222 Where Th-re's Smoke 

'7> Feb 62 

5223 Hc-Man Seaman (6). Mar 62 

Apr 62 

=224 Nobody's Ghoul (7) . . . 

5225 R verhoat Mission (7). May 62 

TERRYTOON CINEMASCOPES 

5107 Unsung Hero (6) Jul 61 

5108 Banana Binge (6) Jul 61 

5109 Meat. Drink and Be 

Meiry (6) Aug 61 

5110 Really Big Act (6) Sep 61 

5111 Clown Jewels (6) Oct 61 

5112 Tree Spree (6) Nov 61 

5201 Honorable House 

Cat (6) Jan 62 

5202 Honorablf Faini.y 

Hrob em (7) Mar 62 

5203 Peanut Battle (7) Apr 62 

UNIVERSAL-INT'L 


(One Reel) 

4178 Restless Island (9).... Jun 61 

4271 Treasure of the Deep.. Nov 61 

1272 Caramba © Dec 61 

4273 Mahuhay Jan 62 

4274 Leaping Dandes Feb 62 

WALTER LANTZ CARTUNES 

(Technicolor .. Can be piojccted in 

the Aiiamorphic Process. 2.35-1) 

(All run between 6 and 7 min.) 

4119 Clash and Carry Apr 61 

4120 St. Moritz B'itz May 61 

4121 Bear and the Bees ... May 61 

4122 Sufferin' Cats (WW).. Jun 61 

4123 Mississippi Slow Boat.. Jul 61 

4124 Franken-Styniioil (WW) . Jul 61 

4125 Busman's Holiday(WW) Aug 61 

1126 Tricky Trout . 

61 

4127Woodv's Kook-Out(WW) Sep 61 

4129 Phantom of the 

Horse Opera (WW) Oct 61 

. ..Nov61 

4211 Doc's Last Stand 

4212 Case of the Red-Eyed 

Ruby Dec 61 

4213 Rock-a-Bye Gator 

(W. Woodpecker) Jan 62 

4214 Home Sweet Homewrecker 

(W. Woodpecker) Jan 62 

WALTER LANTZ REISSUES 

(Color Cartues.,Can be projected 

in tlie Aiiamoi|:hic process, 2.35-1) 

4231 The Tree Medic Nov 61 

4232 After the Ball Dec 61 

4233 Chief Charlie Horse .Jan 62 

. . . 

J234 Woodpecker from Mars Feb 62 

4235 Calling All Cuckoos .... Mar 62 

-1236 Niagara Fools Apr 62 

4237 Ai ts and Flowers May 62 

SPECIAL 

2-REEL COLOR SPECIALS 

4201 A.l Thai Oriental 

.lazz (16) e Nov 61 

4202 Land of the Long 

W hite C'ouil ( ) .c- ... Mar 62 

4204 Football Highlights of 

iS61 (10) Dec 61 

WARNER 

BROS. 

(Technicolor Re 7 min.) 

BLUE RIBBON HIT PARADE 

ssues— 

83! 2 The L oil's Busy May 61 

5313 Thumb Fun Jun 61 

8314 Corn Plastered Jul 61 

S315 Kiddiii' the Kitty Aug 61 

3316 Ballot Box Bunnv ..Anr 6! 

9301 A Hound for Trouble. . Sep 61 

9302 Strife With Father Sep 61 

9303 The r.iey Hounded Haie Oct 61 

9304 Leghorn Svvaggled Nov 61 

. 

. 

Dec 61 

9305 A Peck of Trouble . . 

9306 Tom-Toin Toinrat . .Jan 62 

9307 Sock-a-Doodle-Do 62 

;30S Ra'-hit Hood . 

62 

BUGS BUNNY SPECIALS 

(Technicolor—7 min ) 

8723 The Abom nab e Snow 

Pabbit May 61 

8724 Compressed Hare Jul 61 

9721 Prince Violent Sep 61 

((722 'vVet Hare Jan 62 

MERRIE MELODIES 

LOONEY TOONS 

(Technicolor—7 min.) 

8711 Birds of a Father Apr 61 

8712 D'FightiU' Ones Apr 61 

8713 L.ckety-Splat Jun 61 

S7l4 A Scent of the 

Mattcrhorn Jun 61 

8715 Rebel Without Claws. . .Jul 61 

S716Thc Pied Piper of 

Guadalupe Aug 61 

9701 Daffy's Inn Trouh'e ...Sep 61 

9702 What's My Lion? Oct 61 

9703 Been Prepared Nov 61 

9704 The Last Hungry Cat... Dec 61 

9705 Nellys Folly Dec 61 

9716 A Sheep in the Deep... Feb 62 

9707 F.sh and Slips Mar 62 

. 9708 Quackodile Tears 62 

WORLD-WIDE ADVENTURE 

SPECIALS 

(Coor Reissue>) 

(Two- Reel) 

8002 The Man From N;.v 

Orleans (20) Mar 61 

8003 Winter Wonders (18)... Jul 61 

9001 Where the Trade Winds 

Flay (17) Oct 61 

9002 Fabulous Mexico (18).. Mar 62 

(One-Reel) 

S502Ali:ine Chami ions (10).. Feb 61 

8503 Kings of the Rockies 

(13) Apr 61 

8504 Grandad ot Races (10).. May 61 

8505 Snow Frolics (9) Jun 61 

S506 Hawaiian Sports (9)... Aug 61 

9501 This Sporting World 

(10) Nov 61 

9502 Emperor's Horses (9) . . . Dec 61 

9503 Wild Water Champ ons 

(9) Feb 62 

BOXOFFICE BookinGuide July 16, 1962 25

personally 

heard 

XHIBITOR HAS HIS SAY 

"S. 

ABOUT PICTURESi 

ALLIED ARTISTS 

Angel Baby (AA)—George Hamilton, Solomc Jens, 

Mercedes McCombridge. This kind of junk should 

stoy in the con. In a situation like mine, you can't 

get away with thrs type of film. My foult for booking 

it. Never have I so much p-rofonity in one 

film. The second feoture, "Speed Crozy" (also from 

AA) helped the bill a little. Ployed Thurs., Fri., Sat. 

Weottier: Fine.—A. Madril, Lo Plaza Theatre, Antonito, 

Colo. Pop. 1,255. 

Friendly Persuosion (AA, reissue)—Gary Cooper, 

Dorothy McGuire, Anthony Perkins. While this is being 

released now os o reissue, it was played clear in 

our town. Personally consider it to be orw of the 

best pictures that I hove ever played, but it played 

to the poorest business 

pictLfre so for this yeor. 

thot we have had on any 

The few thot came thought 

it wos excellent. Played Sat., Sun. Weather: Fair. 

Morion F. Bodwell, Poramount Theatre, Wyoming, 

III. Pop. 1,500. 

COLUMBIA 

Devil at 4 O'Clock, The (Col) •— Spencer Tracy, 

Frank Sinatra, Kerwin Mothews. A morvelous picture 

in beautiful color and should hove done much 

better at the boxoffice. Average biz. Played Sun., 

Mon.—Joe Mochetto, Emerson Theatre, Brush, Colo. 

Pop. 2,300. 

Everything's Ducky (Col)—Mickey Rooney, Buddy 

Hockett, Jackie Cooper. This one pulled in a lot of 

youngsters, so it did above average. Kind of silly, 

but it takes some of these, too, once in a while. 

Played Thurs., Fri., Sot. Weather: Good—B. Widmark 

Berglund, Trail Theatre, New Town, N. D. Pop. 

1,200. 

Sail a Crooked Ship (Cbil)— 'Robert Wogner, Dolores 

Hart, Corolyn Jones, Ernie Kovacs. Played this with 

"Mysterious Islond," also from Columbia, but was 

lote on both and the program died. It seems like a 

good combo, though. Your customers will like them 

both, although I thought "Crooked Ship" 

very weak. Played Tues., Wed., Thurs. Weather: Good. 

— Don Stott, 301 Drive-In, Waldorf, Md. Pop. 1,100. 

Three Stooges Meet Hercules, The (Col)—Stooges, 

Vicki Trickett. This won't win any Academy Awards, 

but the kids come out in droves to see it.—O. B. 

Hancock, Princess Theatre, Whitesboro, Tex. Pop. 

1,824. 

METRO-GOLDWYN-MAYER 

Bachelor in Paradise (MGM) — Bob Hope, Lena 

Turner, Jams Paige. Good and entertaining. Not a 

super comedy, but good for escape entertainment. 

Played Sun., Mon., Tues. Weather: Good—Mel Danner. 

Circle Theatre, Woynoko, Okla. Pop. 2,018. 

Small Towns Still 

Don't Dig Singles 

Played "Flower Drum Song" and was quite 

disappointed. Musicals have been dead here 

since before the lost two Betty Groble pictures. 

Drove 75 miles putting up window cords and 

programs, with expectancy of good returns. 

Failed miserably ot boxoffice. Definitely not for 

small towns. Another factor in this one—hod 

to woit too long for booking. 

BILL ROTH 

Polace Theotre, 

Gallatin, Tenn. 

PARAMOUNT 

Blue Howoii (Para)—Elvis Presley, Joan Blackman, 

Angela Lonsbury. Repeated this with "G.I. Blues," 

onother Elvis pic from Paromount, to good business. 

The ticket buyers want Elvis in musical comedy 

not in dromo tike the last two from Fox. And why 

doesn't Paramount reissue "Paleface" and "Son of 

Palefoce" as a combination?— H. Robinson, Arlington 

Theatre, (subrun) Jacksonville, Flo. 

Blue Hawaii (Pora)— Elvis Presley, Joan Blackman, 

Angela Lonsbury. Here is a beautiful title and a show 

that IS colorful and in color. Elvis Presley is a good 

draw here. Just the right length and a nice, clean 

story. Played Sun., Mon., Tues. Weather: Good. 

B. Widmark Berglund, Trail Theatre, New Town, N. D. 

Pop. 1,200. 

Hey, Let's Twist! (Pora)—Joey Dee, Teddy Randozzo, 

Zohro Lamport. Above overage Fri., Sat. 

turnout thot wos a surprise. Even some elders come 

out for it. Quite playable block ond white feature. 

J. Leonord Leise, Roxy Theotre, Randolph, Neb. Pop. 

1,029. 

Love in a Goldfish Bowl (Pora)—Tommy Sands, 

Fobion, Toby Michaels. A nice little picture that did 

sotisfoctorily for a single Sun. -Mon. run. It's not big 

blockbuster, but it does hove its entertainrnent value 

Weather: Nice,—A. Modril, Lo Plozo Theotre, Antonito, 

Colo. Pop. 1,255. 

Summer and Smoke (Poro)—Geraldine Poge, Laurence 

Horvey, Una Merkle. Started off slow and 

wourvd up slow. Could hove hod a better cost, 

especiolly the feminine lead. Played Sun., Mon., Tues'. 

Weother: Foir.—Mel Conner, Circle Theotre Woynoko, 

Okla. Pop. 2,018. 

Tarzan the Magnificent (Pora) — Gordon Scott, 

Jock Mohoney, Betto St. John. Played this on a 

double bill to better than overage business. The 

photography and color in this was outstanding. Patrons 

seemed to like it, too. Will strengthen any 

double bill. Played Fri., Sot., Sun. Weother: Fair 

to good.—^Morion F. Bodwell, Paramount Theatre, 

Wyoming, III. Pop. 1,500. 

20TH CENTURY-FOX 

Comoncheros, The (20th-Fox)—John Woyne, Stuart 

Whitman, Ina Bolin. Wo hod very bad weother 

during the run of this picture, but did outstonding 

It's a Family Treat 

"The Comoncheros" from 20th-Fox with John 

Woync and Stuart Whitman is iust the type ot 

picture we need more of. A family treat and 

liked by oil who came. Ploy it. Did tine for 

us on a Sun.-Wed. change. 

Emerson Theatre, 

Brush, Colo. 

JOE 

MACHETTA 

business. The John Wayne nome must hove done it. 

This movie is excellent. Ploy it by all means. Beautiful 

color and 'Scope. Played Sot. Prevue; Sun., 

Mon., Tues. Weother: Roiinstorm with high wind^ plus 

tornado alert.—Roy Kendrick, Stor Theatre, Minco, 

Okla. Pop. 950. 

Swingin' Along (20th-Fox)—Tommy Noonon, Pete 

Marshall, Barbara Eden. Below average. An interesting 

picture but not quite good enough alone. Would 

moke real double bill. Ployed a two-reel comedy and 

cartoon carnivol with it. Played Fri., Sat.—^Leonard 

J. Leise, Roxy Theatre, Randolph, Neb. Pop. 1,029. 

UNITED ARTISTS 

Elmer Gontry (UA)— Burt Lancaster, Jean Simmons, 

Arthur Kennedy. Played this back again, and 

It's still a wonderful picture. Good color and good 

print. Played Wed., Thurs., Fri.—^S. T. Jackson, Jackson 

Theotre, Flomoton, Ala. Pop. 1,480. 

Exodus (UA)— Paul Newman, Eva Marie Saint, Sal 

Mineo. Too long and rather disappointing. This was 

a hard book to moke into a movie. Didn't entertain 

the young crowd. Played Thurs., Fri., Sat. 

Weather: Good.— -Mel Danner, Circle Theatre, Woynoko, 

Okla. Pop. 2,018. 

Sergeants 3 (UA)—Frank Sinatra, Dean Martin, 

Peter Lawford. A wonderful comedy that should hove 

drown a full house, but was a long way from it. 

Nice color, scenery ond buffoonery—well liked by 

those who come. Too much activity at the nearby 

lake on this beautiful June Sunday and Monday. 

Leonard J. Leise, Roxy Theatre, Randolph, Neb. Pop. 

1,029. 

UNIVERSAL-INTERNATIONAL 

Flower Drum Song (U-l) — Nancy Kwon, James 

Shigeto, Miyoshi Umeki. Beautiful color and scenery 

with on excellent cost, topped by "Suzie Worvg" but 

not a grosser for small towns. Played Sun., Mon., 

Tues. Weather: Good.—Mel Donner, Circle Theotre, 

Woynoka, Okla. Pop. 2,018. 

WARNER BROS. 

Singer Not the Song, The (WB)—John Mills, Dirk 

Bogarde, Mylene Demongeot. Here is another one 

of those good shows thot the public would not buy. 

This gave us the lowest gross in years. It had a 

fine story with a different twist, lots of action and 

color, but no business. Played Sot., Sun., Mon. 

Weather: Nice.—Carl P. Anderka, Rainbow Theatre, 

Costrovilie, Tex. Pop. 1,500. 

Susan Slade (WB)—Troy Donahue, Connie Stevens, 

Dorothy McGuire. I loved this picture—very well 

done in color, good sound orvd photography. Business 

slightly above normal, but still should have 

done better. Played Sun., Mon., Tues. Weother: Good. 

—^Mel Danner, Circle Theatre, Wayrxjka, Okla. Pop. 

2,018. 

MISCELLANEOUS 

South Sea Fury (Citation) •— John Payne, Mary 

Murphy. This is on okay reissue {was originally 

"Hell's Island" from Paramount), This is in color 

and is good for a double bill. Played Sot.—S. T. Jockson, 

Jackson Theatre, Flomoton, Ala. Pop. 1,480. 

Trouble at Sixteen (Cinema Associates). Formerly 

"Plotinum High School" from MGM, with Mickey 

Rooney, Terry Moore, Don Duryeo. All I con soy is 

thot the distributor should ot least tell the exhibitor 

when a picture is re-releosed under o new title. 

Wouldn't hove booked this one if I hod known No 

biz. Played Wed., Thurs. Weather: Worm.—A. Madril, 

La Plozo Theatre, Antonito, Colo. Pop. 1,255. 

Adults Liked 'The Mask' 

"The Mask" from Warner Bros, is o for better 

picture than expected. Needs cxploitotion. To 

our surprise, the adults enjoyed this. Don't be 

otraid of this one. We doubled it with an action 

picture on Saturday. 

Grand Theatre, 

Lancaster, Ky. 

P. B. FRIEDMAN 

FOREIGN 

FEATURE 

Boccaccio '70 

Embassy 

LANGUAGE 

REVIEWS 

Ratio: Three-Episode 

fi 

•^ 1.85-1 Film 

O 

165 Minutes Rel. July 'S2 

With three top glamour stars, Academy 

Award-winning Sophia Loren, Anita Ekberg 

and Romy Schneider from Germany, in sex 

episodes directed by Italy's three top directors, 

Vittorio De Sica, Federico Fellini and 

Luchino Visconti, this Carlo Ponti production 

in lush Eastman Color can't miss as an art 

house attraction in key cities everywhere. 

Because the picture explores various aspects 

of sex as they might be written by 

Boccaccio in 1970, this is strictly adult fare 

—and should be advertised as such. 

Of the three unrelcrted segments, the De 

Sica episode, "The Lottery," is the most earthy 

and amusing and gives the luscious Loren the 

opportunity to flaunt her charms as the prize 

in a carnival lottery who falls in love with a 

handsome youth, but is forced to accommodate 

the latest raffle winner, a shy sexton. 

The opening episode, "The Temptation of 

Dr. Antonio," brilliantly directed by Fellini, is 

completely fanciful as it details the frantic 

efforts of a prudish crusader to have a huge 

billboard emblazoning Miss Ekberg's attributes 

removed from public gaze. In his hallucinations, 

Anita comes to 50-foot life and 

taunts him until he is forced to slay her—the 

police finally carry him off to ani asylum. Both 

the voluptuous Miss Ekberg and Peppino De 

Filippo are excellent. 

The middle eoisode, which director Visconti 

permits to ramble on far too long, is "The Job," 

the story of a lovely countess whose husband 

has become involved in a call girl scandal. 

" 

She decides to become a "working wife and 

make her husband pay big money for her 

favors. Miss Schneider is beautiful, reveals 

her charms in a bathroom bit and contributes 

the film's only touching moments. The episode 

should be drastically cut to eliminate talky 

moments between the count's quarreling 

lawyers. 

The picture has far, far too many titles, 

enough to make some patrons' eyes tired. It 

can best be described as a burlesque show 

for sophisticated audiences. 

Sophia Loren, Anita Ekberg, Homy Schneider, 

Peppino De Filippo, Thomas Milian. 

The Magnificent Tramp F «|'^°i 

Comedy 

Cameo Int'l 7G Minutes Rel. May '62 

Jean Gabin, one of France's outstanding 

stars, who had a period in Hollywood and 

has since appeared in a score of French imports, 

has an acting field day in this Filmsonor 

production released in France in 1959 as "Le 

Clochard." Gabin, white-haired and bewhiskered, 

dances the Charleston, sings a bit 

and even entertains a cocktail party given by 

society folk in this fragmentary film. Except 

for such familiar French players as Darry 

Cowl, Bernard Blier and Noel Iôquevert, who 

appear briefly, the picture is all-Gabin and 

will entertain his followers in the art spots, 

but that's about all. Directed by Gilles 

Grangier, the slight story shows how an aging 

Paris tramp, who sleeps amidst the construction 

noise in an unfinished building, makes 

his living by stealing the pets of rich folk and 

then collecting a rewcu-d. After making a hit 

with a society woman and her cocktail guests, A J 

he fulfills a cherished dream to winter amid 

the sunshine of the French I-iiviera. Jacqueline 

Maillen plays the only important feminine 

role—a middle-aged one. The original story 

idea was by Jean Moncorge. Presented by 

William Shelton. 

Jean Gabin, Darry Cowl, Bernard Blier, 

Paul Frankeur, Jacqueline Maillen. 

O 

26 BOXOFFICE BookinGuide July 16, 1962

Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol O denotes color; c CinemoSeope; (?) VistoVision; (S Superscope; (P Pononsic n; R Regolscope; c£ Tethniromo. For sfory synopsis on earh picture, see reverse sid*. 

The Pigeon Thai Took Rome F 2.35°-i 

*'^ ®""^' 

Paramount ( ) 101 Minutes Rel. Oct. '62 

Charlton Heston, in one of his rare modern-dress roles, after ^ 

ns) his long tenure in Biblical pictures, is the big selling point in '' °J 

— this always funny, occasionally frantic, comedy of the 

liberation of Rome in World War 11. Produced and directed 

by Melville Shavelson, as his first for Paramount since his 

split with Jack Rose, the picture was filmed ih Rome (unfortunately 

not in color) and is good, light entertainment for 

general audiences, with the amusing portrayal by 11 -yearold 

Marietto, remembered from "It Started in Naples," offsetting 

the few comedy references to pregnancy and a hurryup 

marriage to puzzle the kiddies. Based upon the novel, 

"Easter Dinner," by Donald Downes, the picture is actually 

a spoof on spy stories with two American soldiers sending 

out messages by pigeon from the German-occupied city in 

1944. Shavelson manages to keep the entire proceedings 

amusing, despite an essentially grim background and t'he 

players also keep it all on a comic level, particularly Harry 

Guardino, who is outstanding as Heston's radioman, who 

falls in love with a pregnant Italian girl. Heston plays somewhat 

more seriously but his romantic scenes with Elsa Martinelli 

ore delightfully handled while Baccoloni, as the girls' 

worried father, gets many laughs. 

Charlton Heston, Elsa Martinelli. Harry Guardino, Baccoloni, 

Brian Donlevy, Marietto. Arthur Shields. 

t

. . Manhunt 

. . Two 

. . Charlton 

FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs 

^ -^^-^ 

. . . 

THE STORY: "The Three Stooges in Orbit" (Col) 

The Three Stooges rent a room in a gloomy old castle 

owned by Emil Sitka, an eccentric inventor, with a pretty 

daughter, Carol Christensen. Sitka's latest invention, a combinotion 

submarine-helicopter-tank, attracts the interest of 

Martians who plan to invade the Earth. Before two Martians, -- 

Ogg and Zogg, can capture the machine, the Air Force of 

the U.S. sends Edson Stroll to arrange a test run. The Three 

Stooges bring in the machine and they make a shambles of 

the demonstration. When the Martians manage to capture 

the machine, the Three Stooges cling to its side despite all 

efforts to sliake them loose. Finally, the Three Stooges 

destroy the all-purpose machine and its out-of-space passengers 

while successfully making their own wild escape. 

EXPLOrriPS: 

Send a man in astronaut costume tfirough the streets with 

appropriate copy for "The Three Stooges in Orbit." Offer 

prizes for the youngsters with the biggest or best scropbooks 

of Three Stooges pictures, stills, etc. Toy and novelty stores 

will cooperate with window displays of Three Stooges comic 

books, rubber masks and similar items. Use in-person plugs 

on each TV show of the Three Stooges comedies. 

CATCHLINES: 

The 

Those Brainless Astro-Nuts Meet the Martians 

Newest and Nuttiest Three Stooges Riot . , . The Three 

Stooges Play Fiing-Around-the-Moon With a Mob of Mixed-Up 

Martians. 

THE STORY: "Stowaway in the Sky" (Lopert) 

In early 20th Century France, Andre Gille prepares for a 

test flight of his invention, a 60-foot tall orange balloon whose 

movements can be controlled by a set of pipes and levers. 

His grandson, Pascal Lamorisse, stows away on one of the 

sandbags and, discovered when the balloon is off the ground, 

is hauled aboard by Gille and made first-mate. The balloon 

floats over Alsace, then Paris and along the Loire Valley, 

where they watch a stag hunt and a Breton wedding party. 

After stretching their legs on the ground with their mechanic, 

Maurice Baquet, the balloon goes aloft again and, as they 

fly over a forest fire, the heat explodes the balloon, but the 

two passengers reach the ground safely. Baquet puts on a ^^^ 

spare balloon and they fly over the Alps and Provence. .., but 

Pascal accidentally takes off alone but the balloon dips ar>r 

toward the sea and the boy jumps into the sand before the 

balloon rises up. 

EXPLOrriPS: 

Stress the balloon angle by decorating your lobby and 

marquee with balloons secured from any toy or stationery 

store. Remind patrons that "The Red Balloon," prize-winning 

short, featured the same Pascal Lamorisse, now three years 

older and playing in another of his father's balloon films. 

CATCHLINES: 

The First Feature-Length Film Made by Albert Lamorisse, 

Who Made the Prize-Winning "The Red Balloon." ... A 

Little Boy Soars Through the Sky to High Adventure. 

THE STORY: "East of Kilimanjaro" (Parade) 

Roving camera reporter Marshall Thompson is assigned to 

strife-torn Africa, photographing part of the continuing Cold 

War. One of the Free World's best efforts to convince Africans 

of the West's advantages is dispatching of a task force 

of scientists attempting to stamp out a devastating cattle 

virus threatening a vast area surrounding Mt. Kilimanjaro. 

Dr. (Solby Andre and Dr. Fausto Tozzi convince the hostile 

Masai of cooperative measures. The authorities, anxious to 

pinpoint the virus carrier, get veteran White Hunter Kris 

Aschcfn (himself) to pen up big game. Thompson rides a 

colorful land rover as he photographs spectacular chases 

across the African plain. In a dramatic, successful effort to 

rescue a native boy Thompson is wounded, and tended by 

Gaby, finds his interest in the woman far more than professional. 

After a test on a zebra proves negative, all seems 

lost, but a hovering vulture soon provides the key. Shot 

down on a hunch, the giant bird proves to be the carrier. 

Thompson leaves, knowing CSaby will be happier with Tozzi. 

EXPLOrriPS: 

Set up simulated lobby animal displays. Tie up with local 

zoos for posters and possible street ballyhoo. Offer prizes 

for best photos of wild animal life. 

CATCHLINES: 

Mcgnificently Filmed in Vistarama and Blazing Techni- 

. . "Kilimanjaro!"—the Story of AH^n'-= Iriir.rn i! 

color! . 

Struggle. 

THE STORY: 

"The Pigeon That Took Rome" (Para) 

When the Nazis occupy Italy in 1944, the Americans send 

Charlton Heston, a battle-scarred officer, and Harry Guordino, 

'~ his radioman, into Rome to learn about the enemy's treaty 

violations. While staying with Baccoloni, Italian resistance 

•"' 

leader, Heston sends out messages by carrier pigeon and, 

at the same time, falls in love with Elsa Martinelli, Baccoloni's 

daughter. Guordino, too, falls in love with Gabriella Palotta 

and, with food scarce and a dinner pending to announce the 

wedding, Elsa is forced to cook all Heston's pigeons but one 

for the feast. Baccoloni replaces the birds with German 

pigeons, who bring messages back to the enemy. All but 

the one remaining American pigeon, who gets Heston's 

messages through to his general. The Allies finally liberate 

Rome and Guardino marries Gabriella just before the stork 

arrives. 

EXPLOrriPS: 

Stress the fact that this is Charlton Heston's first modern 

screen role in several years, being preceded by "The Ten 

Commandments," "Ben-Hur" and "El Cid," all of them Biblical. 

Use photos or blowups of Heston in his American uniform 

with cor.lrasting photos of him in Biblical robes. 

CATCHLINES: 

An American Soldier, an Italian Girl—and 48 Faithful 

Pigeons Who Fostered Their Romance . Heston, 

Star of "Ben-Hur" and "El Cid," Stars in a Delightful Comedy 

About Modern-Day Rome. 

THE STORY: 

"The VaUant" (UA) 

During World War II, John Mills, commander of the British 

battleship. Valiant, is told that the Italians may attack his 

ship with a large torpedo scooter operated by two men. Discovering 

two frogmen, Ettore Manni and Roberto Risso, in the 

water near the ship. Mills captures them, but they refuse to 

say whether or not they succeeded in mining the Valiant. 

Although Risso is badly wounded. Mills imprisons the Italians 

in the cable-locker where they will be blown up with the 

British seamen. Risso finally admits the Valiant has been 

mined and is tricked into revealing where and when just 

three minutes before it is set to go off. The men abandon 

ship just as a 40-foot hole is ripped in the Valiant's bow. Bui 

'long Mills and his men return to the Valiant and make a show of 

-ery- activity to make the Italian planes believe the ship is still 

seaworthy. 

EXPLOITIPS: 

Toy and sports shops will cooperate with displays of 

frogmen outfits, such as the Italians used in mining the 

Valiant. Play up John Mills, who recently starred in the 

Broadway stage hit, "Ross," and was star of "Season of 

Passion" and "Tunes of Glory," both United Artists releases 

in 1961. 

CATCHLINES: 

Nothing on the Raging Sea or Below It Could Match the 

Torpedo Hell of the Valiant . Men Stalk a Battleship 

—and the World Holds Its Breath. 

. 

THE STORY: 

"Air Patrol" (20th-Fox) 

A daring theft oi a valuable painting Irom an art dealer's 

o.'fice is staged in the early hours of morning, the thief, who 

cannot be recognized, takes the rolled painting to the building's 

roof, where he is picked up by helicopter and flown 

away for what seems to be a perfect crime. Lt. Willard 

Parker, Sgt. Russ Bender and Sgt. Robert Dix, assigned to the 

case, question art dealer John Holland and secretary Merry 

Anders, without results. Dix, checking all helicopter operators, 

is suspicious of Ivan Bonar, a new helicopter owner. 

Parker and Bender question aging actor Douglass Dumbrille, 

who originally commissioned Holland to buy the painting, but 

later backed out when his wife divorced him. The tfiief 

telephones Holland, offering to ransom the painting for 

$100,000. Dumbrille pushes Bonard to his death from a rooftop. 

Merry is advised to take the ransom money to Hollywood 

Bowl, where she is .to leave the sum under a designated 

seat and find the painting under another. The thief turns out 

to be Dumbrille. Latter falls to his death from top of a Los 

Angeles river-bed dam. 

EXPLOITIPS: 

Tie up with local police forces using helicopters for street 

ballyhoo opening night. Get crime enforcers to recall exciting 

chases for columnists. i 

CATCHLINES: 

Aerial Dragnet! Cops Go Airborne in Ruthless Crackdown 

3n Art Treasure Ring! by Air. 

BOXOFFICE BookinGuide July 16. 1962

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HELP WANTED 

EPRESENTATIVE WANTED. li you can 

advertising, we have the deal. Outr 

advertising in conjunction with The- 

) Frame Service. Protected territory, 

opportunity to build for the iuture. For 

ails contact: Romar-Vide Co., Chetelc, 

ipportunity tor two experienced, conmtious 

managers. Paramount position 

right men. All iniormation and photo 

Conlidential. Boxoffice, 9502. 

WANTED: Experienced theatre manager, 

d salary, many benefits. Apply imiiately, 

Walter Reade Theatres, Mayfair 

ise. Deal Road, Oakhurst, N. J. 

rojectionist: Temperate habits, well exlenced 

lor De Luxe Theatre, Texas GuH 

ist, Long Theatres, Inc., P. O. Box 1431, 

City. 7-xa.^ 

POSITIONS WANTED 

rojectionist: 25 years experience. Helices, 

write Floyd J. Cooper, 4245 Tyler 

nue, Sioux City, Iowa. Ph. 9-3196. 

ojectionist: 30 years experience. Des 

job tn Ohio or Kentucky area. Year 

.id. Boxoffice 9515. 

BUSINESS STIMULATORS 

ingo, more actioni $4.50 M cards. Other 

aes available, on, off screen. Novelty 

nes Co., 106 Rogers Ave., Brooklyn, 

ir. 

uild attendance with reel Hawaiian 

lids. Few cents each. Write Flowers ol 

fan. 670 S. Lafayette Place, Los An- 

>s 5, Calif. 

ingo Cards. Die cut 1, 75-500 comblnas. 

1, 100-200 combinations- Can be 

i for KENO, W.50 per M. Premium 

iucts, 339 West 44th St., New York 

N. Y. 

UMPER STRIPS — Fluorescent, $12.95 

Numbered, $14.95; "Promotions At 

k" Newsletter, $1.00. Theatre Proions, 

Box 592, Huntsville, Ala. 

5AMPOLINES, $75; includes beds, 

ngs and pads. NcThonol Trampoline 

p., 4001 Seven Mile Lane, Baltimore, 

yland. RO 4-7009. 

jrlesk or Exploitation features (35mm) 

liable. Mack Enterprises, Centralia, 

ois. 

REFRESHMENT SUPPLIES 

31 Free Sample: Victor's Quick Mix Dry 

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ip write to: Victor Products, Box 6004, 

imond, Va. 

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KOFnCE July 16, 1962 

GENERAL EQUIPMENT—NEW 

DON'T BE A SHABBY SHOWMAN—Replace 

those marquee letters now! Weatherproof 

masonite block or red, fit all signs, 

4"-40c; 8'-60c; 10"-75c; 12"-$1.00; 14''-$1.50; 

16"-$1.75; 17"-$2.00; 24"-$3.00 (10% discount 

100 letters or over $60. 00 list). S.OS., 

602 W. 52nd, New York 19. 

CINEMASCOPE NEVER HAD IT SO 

GOOD—Replace with these Brandnew 

Variable Superscope Anomorphics— 1/4 o- 

riginal cost. Limited quantity, pair |19S. 

S-O.S., 602 W. 52nd, New York 19. 

RUBBER STAMPS: Three lines $1.85 P.P., 

50c Une thereafter, up to 3 in. wide; 50% 

over 3 in. wide. Reedy's Rubber Stamps, 

611 Sunset Drive, Independence, Missouri. 

GENERAL EQUIPMENT—USED 

U. S. ARMY THEATRE SURPLUS—Projection 

and sound, from $895. DRIVE-IN OUT- 

FIT'S complete from $3,495.00. S.O.S., 602 

W. 52nd, New York 19. 

Closeouts — 2 Ballantyne Royal soundmaster 

heads, A-1, $100 each; pair 1-Kc. 

Ashcraft Cyclex lamps and converter, 

$295. Boxofhce, 9504. 

FORTUNATE PURCHASE! Genuine Simplex 

rear shutter double bearing mechanisms, 

CinemaScoped, reconditioned and 

guaranteed, only $99.50— excellent lor regular 

or standby use. Star Cinema Supply, 

621 West 55th Street, New York 19. 

For Sale : Used Projection Lamps—as 

is: 2 Ashcraft Brite arc lamps; 4 Ashcraft 

wide arc lamps. First best offer takes 

any of the lot. F.O.B. Phila. Blumberg 

Bros., 1305 Vine Street, Phila., Pa. 

WA 5-7240. 

Dismantling B50-seat theatre, completely 

equipped, CinemaScope, concession and 

boxoffice equipment. Will sell all or part. 

Dreamland Theatre, 714 Grand Avenue, 

New Haven, Connecticut. 

"General" automaticket machine, three 

row electric push button, excellent condition. 

Boxoffice 9514. 

EQUIPMENT WANTED 

NEED RCA, SIMPLEX SOUNDHEADS— 

Century, Super Simplex mechanisms, De- 

Vry, Simplex SP Portables, Hi-Intensity 

Rectifiers, necniiers, Boxoffice Doxoiuce 9499 yâa. 

Wont to Buy—Spotlite, old type, hand 

fesi up to 45 ampere, carbon arc. Quote 

price. Dakota Theatre, Yankton. S. Dakota. 

Need 100 to 150 good theatre seats. Must 

be in good condition. Send your information 

to Valdez Theatre, Valdez, Alaska. 

Wanted—Lcfte model theatre chairs, any 

condition. Write, Boxoffice, 9501, 

Wanted: Used theatre booth equipment. 

We dism

Ik Amummt, SiukWuj'i 

WILL ROGERS HOSPITAL AND 

O'DONNELL MEMORIAL RESEARCH LABORATORIES 

NATIO'NAL OFFICE: 1501 BROADWAY. NEW YORK 36, NEW YORK

Boxoffice-July.16.1962

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