Boxoffice-June.17.1968

. . Trouble 

. , Sec 

NATIONAL EXECUTIVE EDITION • JUNE 17, 1968 

including the SKtional Nrvn Panes o( All Editions 

IN THIS issue ^fPOTd 

THBATRi 

Me TMA6 sw ine /y/&iien. MctitAe yncLii^ 

A scene from "Where Angels Go . 

Follows!" in which Mother Superior Kosalmd Kusscll 

rebukes Sister George (Stella Stevens) for certain teaching activities in the chemistry laboratory. 

The Columbia comedy was voted the Blue Ribbon Award for May as best picture of the month 

for family audiences, by members of the National Screen Council . 

Showmondiser Section.

^^ oftAeT/lotion Tîctt^Jze /fiduSt^ 

THE NATIONAL FILfA WEEKLY 

BEN SHLYEN 

Publishtd in Nine Sectional Editionj 

Edilor-in-Chiel and Publisher 

DONALD M. MERSEREAU, Associate 

Publisher & General Monager 

JESSE SHLYEN. .. Monoging Editor 

CLYDE C. HALL. . Equipment Editor 

ALLEN C. WARDRIP. . . .Field Editor 

SYD CASSYD Western Editor 

VAORRIS SCHLOZMAN, Business Mgr. 

Publication Oftico: 825 Vui Bnint Blvd.. 

Ksiiau City, Mo. 64124. Jesse Shlyen 

Muniislng Editor: Allen C. Wardrlp. Field 

Editor Morris Schlozmui. Business Mantjer: 

Clyde C. II»1I. The Modem Theatre 

Section. Telephone rileslnut 1-7777. 

Editorial Offices: 1270 Slilh Are.. Rockereller 

Center. New York. N.Y. 10020. 

Donald .M. Mersereau. Associate Publisher 

k General Manager. Tcleiihonc COlumbus 

S-G.^TO. 

Ctnlral Offices: Eklltorlal—920 N. Mich 

Igan Are.. Chicago 11. 111.. Frances B 

Clow. Telephone superior 7-3972. 

Western Offices: 6331 Hollyviood Rlvd 

Room 709. IIolly«ood. Calif.. 90028. Syd 

Cassyd. Telephone Hollywood 6 1186. II 

no answer. 465-3171. 

London Office—Anthony Oruner. 1 Wood 

berry Way. Klnchley. N. 12. Telephone 

Hillside 6733. 

THE MODERN THBATRE Section Is In 

eluded In one ls.iue each month. 

Albany: J. Conners. 165 No. Pearl St.. 

Albany. N.Y. 12207. 

Albuquerflue: Chuck Mlltleatadt, P. 0. 

Box 2162. 

Atlanta: Oenevlne Camp. 166 IJndbergh 

Drive. N.E. 30305. 

Baltimore: R. T. Marhenke. 2426 Brad 

ford Uil. 21234. 

Boston: Cuy l,Mng.ston. 80 Boylston. 

Charlotte: Blanche Carr. 912 R. Park Are. 

Cincinnati: Frances Manford. 3433 aitton 

Ave. 45220 221-8654. 

Cleveland: W. Ward Marsh. Plain Dealer 

Cblumbus: Fred Oestrelcher. 5214 W 

North Broadway 43215. 

Dalla-s: .Muhlo Ciiinan. 5027 Wlnton. 

Denier: BriKe Marshall. 2881 8. Cherry 

Way 80222. 

D« Mnlncs: Intrld Kraus. 2323 6.3rd St. 

Detroit: II. P. Ilevea. 906 Fox Theatre 

lilill! . 48202, woodward 2-1144. 

Hartford: Allen M. WIdem, 249-8211 

Indianapolis: Nonna Oeraghty. 408 N 

Illinois SI. 46204. 

Jacksonville: Robert Cornwall. 3233 Col 

IcKc St . 32205 F.l«ln 6-4067. 

Memphis: Faye 1'. Adams. 707 SprloK St. 

Miami: Martha Liimmus. 622 N.B. 1)8 St. 

Milwaukee: Wm. Nlchol. 2547 N. 44th. 

Minneapolis: Bill DIehl, St. Paul Dispatch. 

63 K. 4th St.. St. Paul. Minn 65101. 

New Orleans Mary rireenhaiim. 2303 Mentill 

SI. 7012-.! 

Oklahoma City: Sam Brunk. 3416 N. Virginia 

-3isa. 

Omaha: Inlng Baker. 6108 Iiard St. 

Pittsburgh: R. F. Kllngensmlth. 616 Jeanotte. 

WlUlnsbiirg 15221. 412 241-2809. 

Philadelphia: l>val Commiintcatloas Network. 

845 N. Broad St.. 19123 PO 

50234. 

Portland. Ore.: Arnold Marks. Journal 

81 1/iiils: Myra Stroud. 4209 Rllcnwood 

63116. VE 2-3404. 

Salt Ijike Clly: Tim Warner. 272 8. Main. 

San Pranrlsco: ffally Ix-vln. 737 Market 

St 94103, DO 2-1865. 

Washington: Virginia R Collier. 1139 

Florida Ave . N.W Dllponl 7-0892 

IN CANADA 

Montreal: Room 606. Railway Richangr 

Rliht . 637 Craig St West, JiiltH Uro 

PO Bo 219, 

W. Agnew. 274 Toronto: J, St. 

0233 Portage Ave., WInnI 

pint, Manitoba, Canada, 

Vancouver: JImmIe Daile, 3245 W t2th 

Member Audit Bureau of Circulations 

Published weekly, except one Issue at 

yrarend, by Ae paid at Kansas Cllt Mo 

Vol. 93 No. 9 

JUNE 17, 1968 

THIS 

A CALL FOR ALL-OUT EFFORT 

industry's habit of breaking records 

is not limited to its product in 

trade shown at motion picture theatres; 

it is applied in other undertakings, 

particularly where serving humanitarian 

causes is involved. A current demonstration 

thereof was revealed at the annual 

meeting of the Will Rogers Hospital 

board of directors at Saranac, N.Y., earlier 

this month. For the third successive 

time, collections have topped those of the 

previous year and, with $1,358,945 obtained 

for fiscal 1967-68, a new record mark 

showing a substantial gain has been 

scored. 

Last year, the goal of $1,000,000 was exceeded 

by approximately $70,000. This 

year, while the goal of $1,500,000 was not 

attained (as had been expected), the collections 

totaled were $316,000 above those 

for 1965-66, which is a fine achievement, 

indeed. This bespeaks the cohesiveness of 

the industry in working together at all 

levels of its 

every segment, in metropolitan 

centers and out in the grassroots 

areas. 

Eugene Picker, chairman of the fundraising 

committee, gave due credit to Joseph 

Sugar, who established the campaign 

procedure and set it into action for 

Abe Dickstein, who, with his cohorts at 

20th Century-Fox carried the drive forward 

to its successful conclusion. At the 

same time, this set the base for operations 

in the ensuing year, advancing a 

favorable outlook, since it will have the 

same leadership, abetted by Jonas Rosenfield 

jr., as national publicity chairman, 

and Salah Hassanein, national exhibitor 

chairman. Incidentally, it was Mr. Rosenfield, 

who created the "Breath of Life" 

theme, which Mr. Picker said "stimulated 

the Will Rogers campaign efforts and 

helped bring in our greatest results." 

A breakdown of the collections shows 

a rise all along the line and especially 

noteworthy is the increase in the number 

of theatres participating in audience collections—an 

increase from 4,046 the previous 

year to 4,469 this year. This and the 

results attained are a credit to the men 

and women in the field, with a special 

bow to the WOMPIs, who gave extraordinary 

aid in their dedicated efforts at 

the collections "firing line" at theatres. 

In his report to the board, Ned Depinet, 

president of the Will Rogers Memorial 

Fund, cited the increased services that 

the hospital has been rendering as well 

as the increase in the number of patients, 

which has been almost doubled. He also 

outlined the necessity of making facility 

alterations to increase patient capacity 

and for updating and adding new operational 

equipment. 

Speaking of expansion, Mr. Depinet 

added that "we are also expanding a most 

effective public relations image for our 

industiy. Its value, already great, grows 

each year through exposure of millions 

of theatre-goers to the Will Rogers message 

built into the audience collections 

trailer." 

So we point up that, while more theatres 

participated in audience collections 

this past year than in the year before, 

still more are needed to meet the growing 

needs. After all, with only 4,469 taking 

part in the campaign this past year, there 

is plenty of room for the remaining nearly 

12,000 theatres in the U.S. to join up. 

Meanwhile, the "regulars" should be 

getting their collections under way for 

the summer months when attendance is 

at a peak. And the trailer to which Mr. 

Depinet refers should be shown at every 

performance. This is the time for setting 

a good foundation on which to build for 

the rest of the year—and score another 

all-time record for the Will Rogers Fund 

campaign. 

QÂl^

Dallas Adopts Revised 

Film 

Classification 

Dallas — A revised movie classification 

ordinance was given final approval 

by the city council at a meeting 

Monday (10) after a public hearing at 

nhich no one appeared to oppose it. 

The new 18-page ordinance, which 

was passed on second and third readings, 

repeals the city film classification 

ordinance declared unconstitutional in 

April by the I'.S. Supreme Court. 

It substitutes more detailed definitions 

of terms used such as abnormal 

sexual acts, nudity, obscene language, 

sexual conduct and sexual promiscuity, 

and the depicting of such acts in films. 

Vague language in the old ordinance 

was cited by the high court as the reason 

for its unconstitutionality. 

Gulf & Weslern Enlers 

Audio-Visual Field 

NEW YORK—Gulf & Western president 

David N. Judelson announced that the company 

has agreed in principle to purchase 

40,000 shares of the common stock of Panacolor. 

Inc. at $20 per share and ten-year 

warrants to purchase 200,000 shares of 

common stoclc of Panacolor, Inc. 

The warrants allow for the purchase of 

Panacolor common stock at $22.50 per 

share. The announcement was made in conjunction 

with Irwin Schloss, chairman of the 

board of Panacolor. Inc. 

The acquisition of marketing and distribution 

rights to Panacolor's new motion picture 

systems marks G&W's entry into the 

audio-visual field. The new system, developed 

jointly by Panacolor and Zeiss Ikon of 

West Germany, and manufactured and 

guaranteed by Zeiss Ikon, utilizes a new 

sound motion picture projector with a compact 

two-hour capacity film cartridge. The 

system allows for projection of two continuous 

hours of film. 

New Classification Bill 

Introduced in Baltimore 

BALTIMORE— .A new ordinance creating 

a motion picture classification board and 

prohibiting exhibition of films classified as 

not suitable for young persons under 16 

years of age was introduced here Monday 

(10) before the city council by councilman 

Clement J. Prucha. 

The bill contains a definition of terms relating 

to exhibition of films classified as not 

suitable for young people, provides for issuance 

of licenses to exhibitors, for judicial 

review and for penalties. It also provides 

that a classification board composed of a 

chairman and six members be appointed by 

the mayor with approval of the city council. 

Another bill recently introduced by Prucha 

was declared unconstitutional by the 

city solicitor. 

BOXOmCE :: June 17. 1968 

SENATE COMMERCE COMMITTEE HEARS 

Clashing Views Expressed 

On Classification Study 

\V.\SHlNGTON—Clashmg views on the 

proposed establishment of a Senate study of 

film classification were heard Tuesday (11) 

at hearings of the Senate Commerce Committee 

when a representative of the American 

Civil Liberties Union expressed fear that 

it would lead to a limiting effect on freedom 

of expression, while Sen. Margaret Chase 

Smith (R. Me.,) denied any intention of creating 

censorship and said her resolution was 

motivated only by concern for children, 

ACLU Washington director Lawrence 

Speiser spoke of the danger of a "nationwide 

system of film classification and the 

national standards of orthodoxy in expression 

which would inevitably result." 

Mrs. Smith said she was surprised that an 

organization dedicated to free speech would 

oppose the freedom to study a problem 

which is the only purpose of her resolution. 

The resolution would set up a committee 

of five senators to gather data about classification 

here and abroad to be submitted in 

a report to Congress as an aid in drafting 

legislation dealing with exhibition of films 

to minors. 

Sen. Norris Cotton (R., N.H.) who was 

chairman of the one-day hearing and the 

only committee member in attendance 

throughout the session, praised Mrs, Smith 

as the resolution's sponsor for her public 

service in alerting the Senate and the public 

to the accelerating dangers of violence on 

the screens. 

Jack Valenti, president of the Motion Picture 

Ass'n of America, in a statement filed 

with the committee, because he was unable 

to be present, pointed out that the study 

"would duplicate in cost, effort and aim" a 

study already set up for the President's 

Commission on Obscenity, (See separate 

story.) 

Mrs, Smith said her resolution merely 

mirrors concerns held by parents, civic leaders, 

churchmen, law-enforcement authorities 

and educators "over the flood of violence, 

deviations, sadism and over emphasis on 

sex to which American youngsters are subjected 

week after week from movie screens." 

She asserted that the film industry itself 

recognized the need for corrective efforts 

with its self-regulatory actions, but "unfortunately 

its program has not worked; nor 

can it be really successful without help from 

some outside authority," 

She said the entire industry does not participate, 

that foreign films are not submitted 

and that MPAA is unable to impose its will 

on film theatres which refuse to accept classifications. 

"I think the only real help they can get in 

protecting America's children is from the 

Congress," she said, indicating the MPAA 

has indicated an interest in doing something, 

but an inability to get it done. 

Speiser pointed out that classification is 

merely another form of censorship and that 

it does not provide "easy answers." He said 

chronological age "is a hopelessly unreliable 

index" to maturity and that no connection 

between "immoral" films and harmful effects 

on children had ever been established. 

Dr. S. Franklin Mack, who spoke for the 

United Church of Christ, said what is urgently 

needed now is a study of the entire 

subject of film classification as proposed in 

the resolution, stressing that, at the present, 

the church was not taking a stand for or 

against a government role in classification. 

He charged that the film industry's self-regulatory 

efforts "have been minimally effective" 

and member agencies have found ways 

to evade it. 

States, Jack Valenti, president of the Motion 

Picture Ass'n of America, stated: 

"The Motion Picture Ass'n fully supports 

the work of your Commission on Obscenity 

and your Commission on Violence. 

"To give concrete evidence of that support, 

essential elements of the motion picture 

industry are now at work constructing 

a voluntary film rating system whereby certain 

pictures would be restricted from viewing 

by children because of the manner of 

the portrayal of sex and violence. Moreover, 

it is the firm intent of the chief executives 

Volenti Assures President o5 MPAA Support 

To Lift Level of Quality in American Life' 

NEW YORK— In a telegram sent Tuesday 

(12) to the President of the United give closer scrutiny to the content of the 

of the member companies of the MPAA to 

pictures 

they produce and release. 

"We have a conviction born of long years 

of self-regulation through our Production 

Code that we do have a responsibility to the 

community. While we believe in freedom 

of the screen and join other enlightened 

persons in our total opposition to censorship 

by law, we know also that this freedom must 

be responsible to endure. 

"Thus, we pledge to you, Mr, President, 

that we will be sensitive to all that you are 

trying to do to lift the level of quality in 

American life."

. . . must 

VALENTI TELLS SENATE COMMITTEE: 

Voluntary Self-Regulation Program 

Being Constructed by M,P, Industry 

VVASHINOION — Jack Valcnti. in his 

statement to the Senate Commerce Committee, 

said the Motion Picture Ass'n of America 

has no quarrel with the proposed classification 

study except that it would overlap in 

objective and energy the work outlined for 

the Commission, which has proposed to 

Congress a budget of $1,279,000 to carry 

out its three-year directive. Valenli said he 

understood this proposal is being considered 

by the appropriate committees at the present 

time. 

He cited that William Lockhart. Dean of 

the Law .School of the University of Minnesota 

and an acknowledged authority in the 

field of obscenity law, is chairman of the 

President's Commission, which also is composed 

of 17 other men and women who have 

had wide exoericnce in the fields of juvenile 

pro^-lems. Its recommendations should be 

sound and meaningful, he pointed out. and 

not only motion pictures but all media would 

be cmbnic'id in the Commission's work, including 

classification and other possible avenues 

of approach which might be more ef- 

niunicalions reach lar more millions. 

"The largest danger under law is the lack 

of precise definitions, as the Supreme Court 

itself has declared." he said, asserting that 

censors and classifiers would be hard put to 

gauge the classic works of literature and art. 

Valenti pointed to the other danger of 

finding ourselves honoring "the lowest common 

denominator" and winding up creating 

what Mr. Justice Marshall called the 

"inane." "We would then fall into creative 

quicksand . . . and sink deeper into a community 

blandness." 

"What is believable, reasonable and workable 

is voluntary self-regulation." he said. 

He advised the Senate committee that a 

volimtary film rating program is now being 

constructed by essential segments of the 

American motion picture industry. Although 

not finally detailed it would work in this 

fashion: 

1. A film rating administration would be 

set up in which certain films not suitable for 

the immature because of treatment of sex 

and violence would be rated "Restricted" and 

all children under the age of 16 would be 

High Court Holds FCC Has Authority 

Over CATV Under Present Law 

W \SHIN(,TON — The Supreme C 

nut 

un;inimously has upheld ibe Federal C )nimunicalions 

Commission's authority under 

present law to regulate the growing community 

antenna television industry. 

The high court agreed with the FCC's 

assertion of CATV jurisdiction even though 

the agency once said it had no such power 

and in spite of the fact thai Congress has 

ignored the agency's request for explicit 

authority. The FCC's current view is that 

CATV authority is implied under the 

agency's powers to regulate the television 

broadcasting industry. 

The probable result of the ruling, a defeat 

for the CATV industry and consequently 

a victory for TV broadcasters, will be 

lo curtail the growth of CATV sysieins and 

to reduce the poleiilial competitive threat 

these systems pose to many commercial T\' 

stations in the country's larg.-r cities. 

In affirming the FCC's jurisdictii>n,il 

claim over CATV. the high court in effect 

upheld an agency ruling of 1966. The ruling 

said that CATV systems could not expand 

their oper;iiions in any of the nation's 

100 largest commercial TV markets, generally 

the country's 100 largest cities, without 

prior FCC approval. 

Irving Kahn. president of TelePrompTer 

Corp.. largest CATV operator in 

the nation, 

in pointing out that the Supreme Court 

ruling had been anticipated by the cabletelevision 

industry, said "It won't affect any 

CATV situations now in existence. We can 

li\e with It very well." 

Levin Reports NGC Moves 

Into Top Production Role 

NEW YORK— National General Corp. 

uill ha\e available as many production dollars 

as any major 

company in the business. 

Irving H. Levin, 

executive vice-president 

of NGC and 

president of National 

General Pictures, told 

a special meeting of 

division sales managers 

here last week. 

He said the company 

"has moved into 

the market 

'"'"« 

place 

backed by very substantial finances from 

top banking institutions" and that, in the 

short time it has been in business, the company 

already has established itself as an important 

contender for top playing time and 

is being supported by exhibitors everywhere. 

In regard to future product Levin said 

"We are not interested in quantity but rather 

quality. " He pointed out that the company's 

pictures are aimed at playing 12.000 

to 15.000 dates domestically and that its foreign 

distribution organization is expected to 

do "extremely well." 

Levin noted that NGP has five pictures 

completed and awaiting release and reported 

fective. 

that the company has six more set lo roll 

"But the overpowering 

during the 

fact that any study barred 

next six 

unless accompanied by 

months at Ihe rate of one 

a parent. 

keep 

a 

visible is this: The 

month. Cinema 

idea of 2. Exhibition, led by 

Center Films, the theatrical 

the National Ass'n 

censorship and/ or 

feature 

classification /)v law is of Theatre Owners, 

producing 

would 

arm of the Columbia 

voluntarily abide 

alien to the beliefs of our free society. The by 

Broadcasting System, whose this 

pictures 

restrictive rating. 

are released 

by 

Other producers 

notion that a board, sanctioned bv law. can and distributors, not MPAA NGP. also has four features 

members, 

ready 

also 

issue 

to pronouncements that would 

go into 

legally set are being 

production in 

brought 

the near future, 

into this program. 

he 

cultural standards 

added. 

and moral judgments for 

^. The industry, through the MPAA. 

the entire community is simply unacceptable would intensify its campaign to give more 

to rational people who choose to be free and information about motion pictures through Eugene Tunick Joins NGP 

resnonsible." Valenti said. 

all channels. 

As Ass't Gen. 

Valenli said the dangerous aspect of a Those 

Sales Mgr. 

leaders of the motion picture industry 

understand very well our 

classification law is that no one knows where 

MU 'lORK obligation 

Ihc 

to 

.ippointmcni ol Hunc 

hiiiick III 

to stop and that "repression by law without the community. Valenti said, and the objective 

of the 

ihc position of assistant 

precise guides becomes intellectual and artistic 

tyranny." He questioned the judging of the screen and to insist always that this 

•ncral 

MPAA "is to 

sales 

insure the freedom 

manager of National General 

Pictures, effective 

of motion p'clurcs when other forms ot com- 

uifl of freedom he responsible." 

June 24. was announced 

by Richard 

I'.iigeiu' I uiiii'k 

B. Graff, vice-president 

and general sales 

manager. 

Tunick has held 

\arious executive sales 

posts in the industry 

.ind joins the company 

after serving 

most recently as eastern 

and Canadian division 

sales manager tor United -Artists for 

Ihe past 

seven years. 

Starling in the industry in 1941 as a shipping 

clerk with RKO Radio Pictures in Cincinnati. 

Tunick rose to booker, salesman, 

branch sales manager and branch manager 

during his tenure with RKO and Eagle-Lion 

Pictures in Indianapolis and New 'Vork. He 

joined United .-Nrtists m 1954 as branch 

manager in Philadelphia, became Eastern 

district manager in 1957 and eastern and 

Canadian division manager in 1961. .At one 

time. Tunick also held a franchise lor 1 ippert 

Pictures in Cincinnati. 

BOXOFFICE :: June 17. 1968

Phil Levin Heads New 

G&W Really Unil 

NIW '(OKk— Ihc po>sil-nlily ituit I'ai.i 

nunint Pictures might soon be hack iiiio 

U.S. theatre operation arose here last week 

wiih the announcement that Gull & Western 

huliistries. Paramount"s parent company, 

has lormed a new real estate suhsidiar\. 

Gulf & Western Realty and Development 

ings include property gained through acquisition 

of a number of companies including 

Paramount Pictures Corp. and Famous 

l'la\ers Canadian Corp, 

Levin, a New Jersey realtor, has led several 

unsuccessful proxy fights in pursuit of 

control of MGM in the past several years. 

His considerable holdings in MGM were 

sold to Edgar Bronfman. Last April. Levin 

was named a director of G&W after purchasing 

4.'>5.9n{) shares in the company for 

more than $22 million. 

NATO Appoints Exhibitors 

To Aid Youth Council 

NEW YORK— Julian S. 

Rifkin, president 

of the National ,Ass"n of Theatre Owners, 

has announced that 36 exhibitors in leading 

cities throughout the country have accepted 

appointments as local theatrical chairmen in 

cooperation with President Johnson's Ciuncil 

on Youth Opportunity. 

ers, San Antonio; Mrs. Jacquelyn Shiacs. 

San Diego; Charles Maestri. San Francisco: 

Edward Arthur. St. Louis; Ray Davis. Seattle: 

R. M. Daugherty. Tampa: Jack Armstrong, 

Toledo; James McKenna, Tulsa; 

Morton Gerber, Washington. D. C. and 

Richard Smith, Phoenix. Ariz. 

DESPITE WORRISOME PROBLEMS 

Rifkin Says Film Industry 

Future Is 

1 1)INBURC>H, .SCO 1 LAND— An auia 

put us down and counted us out," he said. 

Today many of the country's theatres 

have finished the best grossing and in many 

cases the most profitable first quarters in 

their history, he pointed out. 

Seiins ! rDhknis lo Fight 

"Although I see halcyon days ahead, we 

are not going to reach our zenith without 

encountering and overcoming very serious 

problems, indeed, to which we must lend the 

combined efforts of all phases of our industry. 

This mutual assistance, incidentally, 

has not been very noticeable in 

overcome we shall." he asserted. 

Very Bright 

the past, but 

Rifkin based his optimism on several 

factors 

including the growing importance of 

the cinema as an art form for educated 

\oung people. High school and college students 

have embraced every phase of motion 

picture study—its story, script, acting, directing 

and photography, he said. 

"Compared with ten years ago, twice as 

many people are increasing their movie attendance, 

with the increases coming from 

that most dynamic segment of the public 

... the 16-24 age group ... the yoLmger. 

The exhibitors are: John H. .Stembler, Atlanta: 

C. Elmer Nolte jr,, Baltimore: Malcolm 

Green. Boston; Henry G. Plitt. Chi- 

better educated adults." 

cago: Ben Cohen. Cincinnati; Marshall Fine, 

Cleveland; Charles Sugarman. Columbus. 

F.^::rs Censorial Rjstrictians 

Ohio; John Q. Adams, Dallas: Robert Mills. 

Classification and censorship are one of 

Dayton; Thomas Smiley. Denver; William 

the most serious problems created by the 

Rast, El Paso: Frank Weatherford. Fort 

Worth: Richard Lochry. Indianapolis: Irving 

content of productions and the context of 

the audience. Rifkin said. Although the U.S. 

Long. Louisville, and Stanley Durvvood. Supreme Court has consistently upheld the 

Kansas City. 

industry's rights to free speech, it has recently 

Others are: Bruce C. Corwin, Los Angeles; 

proclaimed the validity of certain 

M, A. Leightman jr.. Memphis; Harry other proposals that pave the way for classification 

Botwick, Miami; George Aurclius. Minneapolis; 

of pictures for children. 

Kermit Carr. New Orleans: Martin He noted that exhaustive studies in 

Newman. New York: Frank Galvin, Oakland; 

America have never shown any relationship 

George Gughan. Oklahoma City; Paul 

Klicman. Philadelphia: Tom Mover. Portland. 

Arthur Krolick. Rochester: Tom Pow- 

between motion pictures and the crime or 

immorality of its youth. He pointed out that 

only recently a committee of NATO met 

with MPAA officials in an attempt to work 

out a self-regulatory system to preclude 

governmental interference. 

"I greatly fear that any type of censorial 

restrictions will seriously limit the present 

growth of quality and quantity of our product, 

to the detriment of all. " he said. 

Rilkin told the exhibitors that Britain's 

Eady plan is "causing us no end of concern," 

Corp.. with Philip J. 1 evin as its president 

and board chairman. 

of optimism in the motion picture industry 

which is bound to carry it to new horizons in and labor unions in California claim they are 

the United States was reported here by suffering from unprecedented unemployment 

due entirely to the number of fea- 

G&W chairman Charles G. Bluhdorn said 

Julian S, Rifkn. president of the National 

the purpose of the new subsidiary was 

that 

Ass'n of Theatre Owners. Monday (10) at a tures being made outside the country. 

"to properly develop and convert its real 

summer conference of the Cinematograph "They claim that these productions arc 

estate holdings into income-producing 

being made elsewhere because of less expensive 

labor and enjoyment of huge returns 

Exhibitors' .-Xss'n of Cireat Britain and Ireland. 

properties." G&W owns real estate in the 

Canada. F.urope and the Caribbean. 

U.S.. 

Expansion is expected into 

shopping 

shopping centers, 

from subsidy plans such as yours." 

"This excitement, this thrill is no doubt 

tremendously intensified by the fact that he said, adding that any boxoffice tax is an 

theatres located in centers. 

only a few years ago. most of our economic anathema to all exhibitors and that a committee 

resort facilities in Colorado, ski areas and 

southern sun areas and an increased network 

of film theatres abroad. Present land hold- 

is working on this problem. 

forecasters, pollsters, and indeed many of 

our own most prominent industryites had Turning to television. Rifkin said a great 

amount of energy had been expended fighting 

pay TV and that a superior job had been 

done in fighting and possibly delaying it. 

"I fear we did not give as much attention 

as we might have in opposing the tremendous 

usage of our product on free TV," 

he said, pointing out that motion pictures 

are shown on prime time each night and that 

last year nine out of ten top-rated TV programs 

were motion pictures. 

Today's generation, brought up with TV, 

"that electronic monster which almost put 

us out of business," is now deserting it to 

watch our new meaningful motion pictures, 

Rilkin added. 

Referring to the need for change that 

must occur within the industry in spite of 

the fact that audiences are returning to the 

theatres. Rifkin concluded that it is desirable 

and necessary to take immediate action. 

"Our business had reached a new low 

and only the change of our approach to our 

new wave of product, our new processes, our 

new talents, our new theatres—have saved 

us from those depths and from which we 

will reach a new zenith," he added. 

Renewal and change depend upon motivation 

and people who care and are willing 

10 be completely involved, he asserted. 

"Care we do. We have discarded our 

apathy and although wc can't force change. 

we certainly ... do expect to create an atmosphere 

in which change can flourish. 

Now with constant, trustful communication 

between all branches of our industry, 

all striving toward one goal, we know that 

we are on the way with wonderful, exciting 

days ahead in this marvelous, most thrilling 

business of motion pictures," Rifkin concluded. 

United Artists Dividend 

NEW YORK— At the annual meeting of 

the board of directors of United Artists 

Corp. held Tuesday (II). a quarterly cash 

dividend of 25 cents per share on its common 

stock was declared payable July 24. to 

stockholders of record at the close of business 

on July 10. 


I OS 

Benjamin Sees Record 

UA Earnings for '68 

NEW YORK.— United Artists chairman 

of the board Robert S. Benjamin predicted 

that compan\ earnings for the year would 

surpass the record $15,308,227 totaled in 

1967. The prediction came during a tradepress 

question session following the annual 

stockholders meeting here at the Americana 

Hotel. 

Stockholders were told during the meeting 

that, in the first quarter of this year, UA 

netted .$3,858,000. or 81c per share, as compared 

with $3,780,000, or 80c per share for 

the same period in 1967. Earnings for the 

second quarter of this 

top the record figure set 

last 

year. 

year are expected to 

in the similar period 

Complaints from the floor centered 

around the contention that minority stock- 

been given adequate informatioholders 

had not 

or time to exchange their UA 

shares for parent-company Transamerica 

shares when the original tender offer was 

made last year. That offer was made on the 

ratio of one to one. To those who failed to 

exchange their stock, UA has made an offer 

of $35 per share. 

Benjamin insisted that ample notification 

was given to stockholders and that those 

who failed to exchange had only themselves 

to blame. 

Further action at the meeting resulted in 

the election of UA vice-presidents Fred 

Goldberg, Eric R. Pleskow. Herbert T. 

Scholtenfeld and James R. Vckic as members 

of the board of dinchus 

II. Sihollinfild I red C.oldlurc 

Jamis R. \ ildc 

Kric IMcskiiw 

The ten mcumbeni directors were reelected. 

They are John R. Beckett. Robert S. 

Benjamin. Seward I. Benjamin. Robert W. 

Dowling, Joseph Ende, Arthur B. Krim. 

Lloyd Mazzera, Arnold M. Picker, David V 

Picker and Edward L. Scarff. 

Fox Sales Drive Salute 

To Branch Managers 

NEW YORK— A Salute to the Branch 

.Manager" will be the theme of 2()ih Century-Fox's 

1968 domestic sales drive, it was 

announced this week by Abe Dickstein, vicepresident 

in charge of domestic sales. 

The inter-branch competitive sales drive, 

based on total bookings and billings on the 

entire library of 20th Century-Fox product 

through the fall, is already in progress and 

continues until December 28. Prizes in 

excess of $50,000, including 14 color television 

sets and additional merchandise and 

cash prizes will be awarded to the members 

of the sales department who make the most 

impressive showings. 

Keynoted to the individual branch manager's 

name, the sales drive will be unique 

in each territory. In New York, it's "Think 

Arnswalder," saluting Alex Arnswalder; in 

Cleveland. "Think Twig." and so forth in 

each branch. 

The 38 branch managers to be honored 

include Arnswalder, Charles Dorlic. John 

Keegan. John L. Sturm. Sal Popolizio, William 

Twig, Ray Russo. Fred Felcher, 

Charles Krips. Ray Schmertz, Anthony 

Knollman, David S. Gold. Fred Bunkelman. 

Robert Meyer, Dean Lutz, Willis Doebel, 

Charles Jones and Daniel M. Coursey. 

Also to be saluted are Lloyd Edwards. 

William B. Williams. Ed Chumley, Bonnie 

McCarley. Gerald Kennedy, Morris Yowell. 

William Spencer. Mark Sheridan, Roy 

Hurst, Kenneth Septka, Kenneth O. Lloyd. 

Engenc Jones, Paul Snoddy, Michael Brager. 

Gordon Lightstone. Robert Pacey, Cullen 

Hulse. Dawson Exiey and Philip Geller. 

cue Repurchasing Shares 

Of Own Common Stock 

ANC.i:i 1 S - C\>mmonwealth 

Uniled ( Orp.. Los Angeles-hascd diversified 

company, announced Tuesday (II) that it 

may purchase up to 975,000 shares of its 

common stock which is being sold by Sunasco. 

Inc., through Kleiner. Bell & Co.. 

Inc. 

The purchase, which is expected to be below 

the current market price of CUC shares, 

would enable CUC to reduce the number 

of shares of its outstanding common stock 

h\ more than 15 per cent. These shares may 

he used for acquisition purposes, A. Bruce 

Rozet. president of CUC, indicated. The 

a 

period of ten years. 

It was also announced b\ Ro/lM. thai 

CUC filed a registration statement with the 

SEC covering a sale through Adann & Peck 

and Kleiner, Bell & Co.", of $15,000,000 

convertible subordinated debentures. A portion 

of the proceeds from the offering may 

be used to repurchase shares of CUC common 

stock, as well as to reduce indebtedness, 

increase working capital, and for acquisitions. 

Nine for '68 Release 

From Commonwealth 

HOl.LV WOOD—Commonwealth United 

Entertainment, theatrical distribution subsidiary 

of Commonwealth United Corp., has 

set nine features for release during the remainder 

of 1968 following the current national 

release of "A Face of War," according 

to Richard S. Ellman. CUE vice-president 

and general sales manager. 

"Eve," starring Robert Walker, Fred Clark 

and Herbert Lom. with Celeste Yarnall in 

the title role, will be released early in July. 

Simultaneously, CUE is releasing "The 

.Angry Breed," with Jan Sterling, James 

Mac.Arthur. William Windom and Melody 

Patterson. 

Set for premiere in late summer is "The 

Monitors," a Bell and Howell Second City 

Productions film being produced in association 

with Commonwealth United Productions, 

which stars Guy Stockwell. Susan 

Oliver, Avery Schreiber, Larry Storch. Ed 

Begley, Keenan Wynn and Sherry Jackson, 

with Alan Arkin and Sen. Everett Dirksen in 

cameo roles. 

The six fall releases include "Subterfuge," 

with Gene Barry. Joan Collins, Michael 

Rennie, Richard Todd and Suzanna Leigh; 

"Dayton's Devils," starring Rory Calhoun. 

Lainie Kazan, Leslie Nielsen. Barry Sadler 

and Hans Gudegast. 

Also, "A Black Veil for Lisa," with John 

Mills, Luciana Paluzzi and Robert Hoffman; 

and "It Takes All Kinds." starring 

Vera Miles, Robert Lansing and Barry Sullivan. 

Final 1968 releases are "99 Women." 

with Luciana Paluzzi. Maria Schell and 

Mercedes McCambridge; and "Kiss and 

Kill." starring Shirley Eaton. Richard 

Greene and Christopher Lee. All Commonwealth 

features are in color. 

Releases for 1969 will include "Viva 

Max." starring Alberto .Sordi; and "Aibolit. 

or Oh. Doctor. How It Hurts." widescreen 

roadshow release with music by Dimitri 

Tiomkin. 

NGC Buys 400,000 Shares 

Of Big Holding Company 

LOS ANtiLLLS— Recent acliMl\ in National 

General Corp. common stock, which 

is traded on the New York Stock Exchange, 

resulted in the following statement by Eugene 

V. Klein, board chairman and presi- 

transaction was made possible by a change 

in an agreement between Sunasco and CUC, dent: 

under which Sunasco could not sell more "Both volume and profits of NGC arc 

than 100.000 shares of CUC common stock showing good improvement over last year's 

in any one year without CUC's consent, for levels, but there are no special internal operating 

factors which might accoimt for the 

unusual recent strength and interest in our 

common stock. 

"We have recently acquired approximately 

400.000 shares of the common stock of 

the Great American Holding Corp. as an 

investment. We consider the Great ,-\merican 

Holding Corp. to be a fine company 

with a great potential, and it is our desire 

and intent to confer with the management of 

G.AHC in the near future." 

BOXOFHCE :: June 17. 1968

Universal 

presents 

the most dramatically 

exciting roadshow 

of 1969...

Isa^^^ 

she lived and loved 

by her own rules 

f

World Premiere 

LOS ANGELES 

NOVEMBER 14, 1968 

LOEWS THEATRE 

ON HOLLYWOOD BOULEVARD 

ma 

mêssa redgmve 

mm 

'Isadora'' 

AfilmbyKAFIELREISZ 

- 

Jamesfox imn tvckenko 

jasoH tobards 

Directed by KAREL REISZ -Produced by ROBERT and RAYMOND HAKIM 

A UNIVERSAL PICTURE • TECHNICOLOR

150 Industryites Attend Annual Meeting at Will Rogers Hospital 

In front row, center, Ned E. Depinet, president, and Richard 

F. Walsh, chairman of the board of the Will Rogers Hospital, and 

members of the board of directors, as they gathered at Saranac 

Lake, N. Y., June 4 through 6. 

At center, Sam Clark, group vicepresident 

of American Broadcasting 

Companies, was presented a Willy 

Award at the Will Rogers Hospital. 

He is flanked by Dick Walsh and Ned 

Depinet and Cliff Robertson, film star, 

seated at left. 

Leonard Goldenson (right), president 

of the American Broadcasting 

Companies, was on hand for the 

meetings. Others are Beau Bridges, 

Sam Clark, Abbey Lincoln and Sidney 

Poitier, attending press preview of 

Cinerama's "For Love of 

Ivy." 

Some 70 U.S. and Canadian entertainment 

editors and columnists were 

guests of Cinerama Releasing Corp. 

at press previews of "Charly," produced 

by Selmur Pictures, and "For 

Love of Ivy," a Palomar Pictures production. 

'Oliver!' U.S. Premiere 

In New York Dec. 11 

NEW YORK — "Oliver!" screen version 

of Lionel Bart's sensational stage success, 

will have its American premiere at the New 

Loews State I Theatre in New York on 

December 11 , it was announced by Columbia 

Pictures. The gala festivities will benefit 

Project HOPE. 

The opening will be followed by a supper 

party at Fagin"s Den in Central Park, 

a re-creation of an English pub being done 

especially for the occasion by Columbia. 

Mrs. Robert W. Sarnoff is general chairman 

of the event. 

"Oliver!" is scheduled to open as a roadshow 

attraction in key cities across the 

countrv for Christmas. 

Enter 'Battle Beyond Stars' 

At Trieste Film Festival 

NEW YORK—A U.S.-Japanese co-production 

for MGM release, "Battle Beyond 

the Stars," has been entered in the July 6-13 

competition at the Trieste (Italy) International 

Festival of Science Fiction Films. 

The picture, starring Robert Horton, 

Richard Jaeckel and Luciana Paluzzi, was 

produced by Ivan Reiner and Walter Manley 

in association with Toei Films. 

B. V. Sturdivant Re-Elected 

Yuma County CofC Head 

YUMA. ARIZ.—B. V, Sliirdivanl, southwest 

business man with theatres in the 

Yuma area, and president of the National 

Ass'n of Theatre Owners of Arizona, has 

been re-elected as president of the 

Yuma County Chamber of Commerce. His 

second term, unusual in the history of the 

Chamber, begins July 1. 

Sturdivant, also Yuma County "Man of 

the Year," was recent host to NATO board 

members and officers at the Mountain 

Shadows meeting in Scottsdale. He is on the 

advisory board of Gov. Jack Williams and 

chairman of the executive committee of the 

Citizen's Conference on Arizona Courts. 

AIP Adds 2 Feature Films 

For Summer Distribution 

HOLL'irWOOD—American International 

Pictures has added two new features to its 

distribution schedule this summer. It has 

concluded arrangements with Maury Dexter 

productions to distribute "Biow-Off," which 

began filming on June 10, announced AIP 

heads James H. Nicholson and Samuel Z. 

Arkoff. The topical action drama in color 

will be produced and directed by Dexter 

from a screenplay by James Gordon White 

and will be filmed in Arizona. 

The firm also has acquired the feature 

color drama, "Seven Virgins for the Devil," 

from Woolner Bros, for exclusive distribution 

in the Western hemisphere. It stars 

Michael Rennic, IVIark Damon, Eleanor 

Brown and Sally Smith. Lawrence Woolner 

produced and Anthony Dawson directed the 

film scheduled for August national release. 

A new property, "Hot Rod Inferno," has 

been scheduled for production this summer 

here with Burt Topper producing and directing. 

It will be a December release. 

BOXOFFICE :: June 17. 1968 11

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EORGE CSCO^ 

)ND WAGNER PPODUCTION 

JOSEPH 

WORLD PREMIERE 

Now Playing 

Plaza Theatre-New York 

RICMARD CMAMBERLAIN MDAviDDANNEP ARTHUR HILL " 

SHIRLEY KNIGHT , 

GOTTEN ^:i 

LAWRENCE B. MARCUS ';^^::; DE NIS O'DELL "^^n^ RAYMOND WAGNER 

• 

°"°":: RICHARD LESTER :::;:;::; :^r:::"::^, ...... -i 

^^tsuGGESTED FOR MATURE AuSIFF^^JT) TECHNICOLOR* FROM WARNER BROS. -SEVEN ARTS WW

Makes Exemplary Use of Boxoffice Editorial 

To BOXOFFICE: 

Having read >ur editorial of Maj 8. 1968 ("A Famil> Point of View") «ith a 

great deal of interesi, I have had 1,00(1 reprints made. These are for distribution to various 

clubs and organizations. 

>our editorial. 

I know of no answer to this problem that could be better than the one offered in 

At this theatre, we make the ratings of "Film Reports" (The Green Sheet) available 

to those who want them. In addition, if a patron should select a picture and then find 

it not suitable, we offer a ticket-back guarantee. This ticket is good at an> time within 

30 days. I can think of nothing more to WOOD— .Most business and social 

functions were canceled here following 

the assassination of Sen. Robert F. Kennedy. 

At 1 1 a.m. Friday (7) the major studios observed 

five minutes of silence in respect to 

the aspiring candidate for 

President. 

Canceled were Paramounl's screening of 

"Rosemary's Baby" for foreign press and 

a reception for director George Cukor. and 

UCLA postponed its second annual Frank 

Sinatra Musical Performance Awards. Many 

events were rescheduled for a later date. 

14 BOXOmCE :: June 17. 1968

Hove you ever noticed . . . 

that the most influential, the most powerful 

newspapers, are those which carry the most 

classified 

advertising? 

It is significont . . 

that BOXOFFICE carries more classified 

advertising of ALL kinds than does any 

other film 

trade paper—and a greater aggregate 

nationally than all other film trade 

papers COMBINED!! 

Greatest results require genuinely greatest 

READERSHIP. Classified advertising— 

which produces definite, direct results (or 

just nothing)—is THE ACID TEST, 52 WEEKS 

PER ANNUM! 

For, for oheod . . . 

for the entire U.S.A.. its Territories and 

Canada, BOXOFFICE has 63.68 °o MORE 

net paid subscribers than the Number 2 

film trade paper, and 151.94% MORE than 

the Number 3 paper. 

OIOfflCE' 

MEANS 

USINESS/

. . . "Outbreak." 

. . . Omar 

. . Composer 

. . Igo 

. . . William 

"iôU^tmod ê^tont 

De Laurentiis to Produce 

Para.'s 'Michael Strogoff 

Dino dc l.;iurcnliis has signed ;i major 

. . . The 

produclion deal to produce the great Jules 

Verne classic. "Michael Strogoff." for 

Paramount Pictures. Scheduled as a multimillion 

dollar production, filming is planned 

for this summer on location in Bulgaria and 

at the De Laurentiis studio in Rome. Franco 

Rossi will direct from a screenplay by 

Mairui-Dcrila and Harry Craig 

Associates and Aldrich Co. will produce 

"The Crowded Bed." a contemporary sex 

comedy set in Southern California for which 

producer Robert Aldrich obtained the screen 

rights. Ted Flicker, who is writing the 

screenplay based on the Henry Sackcrman 

novel, also will direct. The ABC-Palomar 

produclion will be released by Cinerama 

Releasing Corp. . . . George Peppard has 

formed his own independent company. 

Tradewind Productions. Inc.. for the production 

of motion pictures and has acquired 

an initial property tentatively titled "Watch 

Them Die," which he is writing in collaboration 

with I.ou Antonio. The new company 

will produce, and Peppard will direct, but 

not star in the film . . . Four Star International 

has entered into an exclusive agreement 

with John Newland's Palomino Productions 

to develop new projects for both 

feature films and television. Alan Courtney, 

Four Star senior vice-president and Newland 

announced the pact. 

'Reivers' to Be Directed 

By Mark Rydell for CCF 

Mark Rydell is scheduled to direct Cinema 

Center Films' "The Reivers." starring Steve 

McQueen, an Arthur Kramer-Irving Ravetch 

production, in association with Mc- 

Queen's .Solar Productions. Ravetch and his 

wife plan to adapt the William Faulkner 

prize-winning 1963 novel to be ready for 

production this fall. Rydell also is set to 

direct Solar's "The Man on a Nylon String." 

Cinema Center Films is the produclion organization 

for CBS Films ... J, I.ee Thompson-Ronald 

Shedio Productions' independent 

film, "Mick," will be directed by Thompson. 

The picture, set for Columbia release, is 

budgeted for more than $2,000,000. John 

McCirath is writing the script based on a 

novel by Patrick Hall. "The Harp That 

Once." The film will be made on locations 

in F.ngland. Ireland and SciVlami. startine in 

early September. 

Wolper Buys 'Blessed McGill' 

For United Artists Release 

VVolpcr Pictures, ltd. has purchased 

"Blessed McGill." a novel by I-dwin Shrake. 

as the sixth Wolper Pictures property to be 

°1- SYD CASSYD 

released by United Artists. The Shrake novel 

is the llth property purchased during the 

first 1.3 months of the company's existence 

a British suspense novel by 

Lionel Black, has been purchased by Universal 

in a deal closed in London. Ranald Mac- 

Dougall will write the screenplay and produce 

. . . George Chakiris, having purchased 

the novel, "Possession." for his independent 

Lilart Productions, signed Scot Finch to do 

the screenplay. Chakiris will produce and 

also star. Finch previously wrote "Shalako" 

for Sean Connery. 

Tiomkin to Compose Music 

For Mosfilm's Spectacular 

Dimitri lionikin. .Academy ,\ward winner, 

was signed to compose and score the 

original 

music for the English language version 

of the Russian-made multi-million dollar 

spectacular. "Aibolit, or Oh. Doctor, How 

It Hurts." Produced by Mosfilm and directed 

by Roland Bykov. the widescreen film 

will be released as a hard-ticket roadshow 

attraction by Commonwealth United 

Entertainment in 1969. The picture combines 

opera, circus, ballet and pantomime 

and presents members of the Bolshoi Ballet, 

the Moiseyev Dancers and Oleg Yefremov. 

founder, director and star of Moscow's Contemporary 

Theatre . Alex 

North, nominated eight times for Academy 

Awards, began composing the music for 

George Englund's MGM production. "Shoes 

of the Fisherman." which was scripted by 

Morris West, who wrote the novel. A roadshow 

attraction, the picture is scheduled to 

he released later this year . Kantor's 

SynchroFilm. Inc. engaged producer Charles 

Martin to edit the music on "Night Hunt," 

feature motion picture for which Harry Sukman 

will compose the music. The film stars 

Dana Wynter. Raymond St. Jacques. Kevin 

McCarthy and Barbara McNair . . . George 

Pal Productions has appointed former Bintish 

International executive Julie Lubowitz 

of Paris to do research on MGM's projected 

science-fiction production. "The Disappearance." 

based on a novel by Philip Wylie. 

WB-7A Signs Zero Mostel 

For 'Great Bank Robbery' 

Zero Mosicl has been siyiied by \\B-7A 

to star in his first western adventure comedy. 

"The Great Bank Robbery." which 

Malcolm Stuart is producing through his 

Miilcolm Stuart Productions and Hy Averback 

will direct. Mostel appears in the new 

film release. 'The Producers." and has a 

starring role in the forthcoming "Great 

Catherine " for WB-7A. In his new film he 

will portray the Reverend Pious Blue, who 

leads a band of thieves in a slick holdup 

Sharif will play the title role of 

"Che!" in the 20th Century-Fox drama 

based on the life of revolutionist Ernesto 

"Che" Guevara. Sharif recently completed 

a co-starring role with Barbra Streisand in 

""Funny Girl." and will report to producer 

Sy Bartlett and director Richard Fleischer 

in preparation for a summer production start 

. . . British actor Ian McShane will play the 

male lead in Wolper's '"If It's Tuesday, This 

Must Be Belgium." which producer Stan 

Margulies will film in 14 European countries 

starting next month. Mel Stuart directs 

the comedy about a group of Americans on 

a bus tour of Europe. David Shaw was the 

scriptwriter for the United Artists release 

Windom has been signed for 

the pivotal role of Deborah Kerr's husband 

in MGM's "The Gypsy Moths." which also 

stars Burt Lancaster. Gene Hackman and 

Sherce North. His most recent screen role 

was in "The Detective" . . . The third picture 

in which Roger Moore will star under his 

three-picture pact with United Artists has 

been set by Moore's Tribune Productions. 

It will be "The Wrecking of Off-Shore 

Five," to be produced in 1969 by Robert 

Baker from a novel by Ronald Johnson . . . 

Ellen Corby and Herbie Faye join the cast 

of Universal's Andy Griffith comedy, "An 

Angel in My Pocket," which Edward J. 

Montagne is producing and Alan Rafkin directing 

. . . Jack MacGowran. who last 

played the lead in Roman Polanski's "The 

Fearless Vampire Killers, " has been cast for 

a role in "Two Times Two." being produced 

hy Bud Yorkin and Norman Lear for WB- 

7,'\ starting in July in Paris . . . Robert Duvall 

has replaced Rip Torn in the cast of 

""The Rain People." which Francis Ford 

Coppola is directing in color for WB-7A. 

Torn withdrew as a result of conflicting 

commitments. 

Dick Clark Signs Young Boy 

For Part in 'Killers Three' 

Producer Diek (lark signed 5-year-old 

Tony York and feature player Beach Dickerson 

for roles in his production of "Killers 

Three" for American International. The 

boy is making his motion picture debut, and 

Dickcrson is a production assistant on the 

film, which stars Robert Walker. Diane 

Varsi and Clark . . . Two second generation 

ihespians. David Carradine and Dina Martin, 

were named by producer Max E. 

Youngstein to feature roles in "Who Rides 

With Kane?" Youngstein-Talbot co-production 

for UA release. The western is scheduled 

for filming near Tucson the early part 

of July with Robert Mitchum and Angle 

Dickinson in starring roles . . Two real- 

. 

life married couples will appear in 20th- 

Fox's "The Prime of Miss Jean Brodie," 

being filmed in London. Rona Anderson and 

her husband Gordon Jackson have signed 

for roles, and stars Maggie Smith and her 

husband Robert Stephens were previously 

signed. The Robert Fryer production is directed 

by Ronald Ncame . . . British character 

actor George Coulouris has been 

signed for major role in Paramount's 

a 

""Sleep Is Lovely," a drama being filmed in 

England under the direction of David Hart 

and produced by Harry Field. 

16 

BOXOFTICE June 17. 1968

MCA Calls for Redemption 

Of Convertible Preferred 

NFW >ORK— JiilcN C. Sicin. ch.iuin.ui 

of the hc>;ud ol MCA Inc., announced that 

all of the outstanding shares of $1.50 convertible 

preferred stock of MCA, Inc. are 

being called for redemption on July 15. ai 

$32 per share, plus accrued dividend from 

July 1 of 6' 4 cents per share. Each of the 

preferred stock may at any time up through 

July 10 be converted into '4 of a share of 

the company's recently split common stock. 

This right of conversion will terminate at the 

close of business on July 10. Upon conversion, 

no fractional share of common stock 

shall be issued, but the company will pay 

cash therefore. 

If the preferred stock is converted into 

common stock, then record shareholders of 

such common stock on July 1 1 would be entitled 

to the previously declared common 

stock divided of 15 cents per share payable 

July 20. Also only preferred stockholders 

of record on June 19 will be entitled to receive 

the previously declared second quarter 

preferred dividend of 37' 2 cents per share 

payable July 1 

The Chase Manhattan Bank N.A. (Corporate 

and Agency Department), 80 Pine St., 

New York, N.Y., is the Redemption and 

Conversion Agent. 

Berggren Joins Wil-Kin 

In Projects Development 

ATLANTA — Glenn M. Berggren. wellknown 

theatre and projection engineer 

(recently of Kollmorgen Corp.) has been 

appointed director of 

Inc. here, it was announced 

by E. H. 

Geissler, vice-president 

and general manager. 

Berggren will 

continue planned projection 

developments, 

including technical re- 

„, .. „ ports to the Society 

Glenn M. Berggren 

^^,. ^^^,.^^ p.^,^^^. ^^^ 

Television Engineers (of which he is chairman 

of the screen brightness sub-committee). 

Berggren is known f.ir his efforts toward 

better projection practices and improved 

total picture quality. He a.ssumes development 

and consulting responsibility for the 

new Ultra-Vision projection system. In this 

regard, he specifically plans to develop. 

test and release the first fully comprehensive 

performance standards for 35mm motion 

picture projection. 

Allied Artists Passes 

Quarterly Dividend 

NEW YORK.— At a meeting of the executive 

committee ot the hoard of directors 

of Allied Artists Pictures Corp., it was voted 

to omit payment of the quarterly dividend 

of the company's 5'.2 per cent cumulative 

convertible preferred stock due on June 15, 

1968. 

Cerebral Palsy Couple Is 

Brides Father Is 

These t>vo cerebral palsy victims 

since birth were wheeled to the church 

altar and joined hands as Mr. and Mrs. 

Douglas J. \Mnlerfelt. 

Joe Levine Is Presented 

College Honorary Degree 

BOSTON — - Joseph E. Levine was the 

commencement speaker at the 88th com- 

techniques, film production, film distribution, 

and has accomplished his dream. I am 

honored to be able to welcome him to Emerson 

as a friend, speaker and honorary alum- 

Fred Briskin to Produce 

Again for Columbia 

HOLLYWOOD— Fred Briskin returns to 

Columbia Pictures after an absence of seven 

years to resume independent production 

with his company, Fred Briskin Productions. 

It was announced by Robert M. Weitman, 

vice-president in charge of studio production, 

that Briskin has been signed by Columbia 

to a two-picture deal. 

Launching his new association will be "A 

Shipment of Tarts," a novel by Edmund G. 

Love. The story is a comedy set in the Civil 

War period. It will start filming early next 

year. His second property will be announced 

shortlv. 

Adrian Awan Is Dead 

NEW YORK—Adrian Awan, who recently 

retired as exploitation manager of 

20th Century-Fox after 13 years of service 

with the motion picture company, died here 

Monday (10). He leaves his wife Ethelyn 

and daughter Mrs. Vincent Ostron. Funeral 

services were held privately. 

Married; 

Emery Austin 

NEW YORK—Two young people who 

have overcome many obstacles during lifetimes 

spent in wheelchairs as the result of 

being born with cerebral palsy have accepted 

another great challenge. 

On June 15, Jean A. Austin, 22, daughter 

of Mr. and Mrs. Emery M. Austin of Freeport, 

and Douglas J. Winterfelt, 24, of Merrick 

were wheeled to the altar of Cure of 

,\rs Catholic Church in Merrick to exchange 

marriage vows. The couple had ten attendants, 

and a garden reception followed at the 

home of the bride's parents. The wedding 

had a special significance to members of the 

motion picture industry since the bride's 

father is assistant director of advertising and 

publicity for MGM. 

The marriage of Jean and Douglas is the 

culmination of a childhood romance that began 

when they were students at the special 

school for palsied children conducted at the 

Nassau Cerebral Palsy Treatment and Rehabilitation 

Center in Roosevelt, under direction 

of the Roosevelt school board. They 

mencement of Emerson College here Sunday 

announced their engagement three years ago 

afternoon (9) and received an honorary on St. Valentine's Day. 

degree of doctor of humane letters (LHD). Upon finishing her schooling and receiving 

Emerson College president Richard 

Chapin stated, "It is only fitting that Emerson 

additional training, Jean was appointed 

librarian— the school's a position she will 

College, a co-educational college of the continue to fill. 

communication arts and sciences, should Douglas graduated from the Cerebral Palsy 

honor a native Bostonian. a man who has 

School in 1965, receiving a diploma from 

done so much to further and advance the art Roosevelt High School. He then entered 

special projects development 

of film. Mr. Levine is a man who had a Hofstra University where he is a junior, ma- 

for Wil-Kin dream about film and a goal, to change joring in industrial accounting. He plans 

to 

continue his studies. 

"We think we may be the first of the 

students from the CP school to be married," 

Jean said. "But we're sure we won't be the 

last. We hope this will be something for all 

the other persons at the CP Center to look 

forward to and hope for." 

Douglas is the son of Mr. and Mrs. Albert 

Winterfelt of Merrick. His father is 

retired. 

BoxoFFicE joins the friends of both families 

in wishing the young couple much happiness. 

Bud Yorkin Due in Paris 

To Direct WB 7A Film 

NEW YORK— Bud Yorkin has left the 

United States for London, hoping to find a 

way of travel to Paris, where he is scheduled 

to begin directing "Two Times Two" for 

Warner Bros. -7 Arts on July 18. Yorkin, 

who is co-producing the motion picture 

comedy with Norman Lear, has a production 

crew waiting for him in Paris but has 

been unable to communicate with its members 

for more than a week. 

The film, set against the background of 

France in 1760-90. stars Gene Wilder, Victor 

.Spinetti and Hugh Griffith and will be 

the second picture for Ewa Aulin. 18-yearold 

star of "Candv." 

BOXOFFICE :: June 17. 1968 17

|\M 

m /'fl 

BOXOFFICE BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

cities five listed. the 20 key checked. Pictures with fewer than engogements ore not As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers With 100 per cent as "normol," 

the figures show the gross ratings above or below that mark 'Asterisk denotes combination bills.) 

' 

1

I cial 

I 

stockholders 

I 

! 

progress" 

I 

I non-lluid 

I 

1 ent 

I 

Magna Losses Pared, 

Stockholders Told 

MW >()KK— AiiioUl C hiklhousc. Iin;m- 

vicc-prcsnicnl ot Magna Pictures, told 

at their annual meeting Thurs- 

day (6) that 1968 had "not been a year ol 

for the company in spite of a re- 

I duction of losses to $241,220 from last 

year's $1,239,589. 

I 

He said the company was in a "continuing 

state" because of obligations to 

the bank of $1,500,000. The debt is at pres- 

reduced to about $1,260,000 with the 

note expirmg m March, he added. 

To meet its obligations Magna rushed release 

of several films for which it held distribution 

rights, but they were not as successful 

as had been expected and the company 

was saddled with a $175,453 writedown 

as a result. He added that an additional 

$188,865 was incurred in interest 

expense. 

Founded in the mid-"5()s to promote the 

development and sale on a royally basis of 

the Todd-.AO process, the company's Todd- 

AO subsidiary—since the development of 

rival processes—has been forced to rent its 

studios and equipment to producers at flat 

rates in order to meet competition. 

"The guts and concept ot Magna went out 

with the royalties." Childhouse reported, 

while sound facilities have been adequately 

booked by film and TV producers, the 

volume of video equipment rentals has been 

erratic. 

Stockholders were informed by Marshall 

Naify. president, that economies in keeping 

operating overhead at a minimum would 

be continued in addition to sound work and 

camera rentals in an effort to prevent worse 

losses. 

Officers and executives are unsalaried 

at present. The company plans to re-release 

"South Pacific" and sell foreign rights for 

its 

distribution. 

Directors re-elected by common stockholders 

were .Alexander Bitker, N. R. Caine. 

Joseph Gates. A. H. Frisch. S. M. Hassanein, 

Naify, Robert Naify. Irving Palace 

and Thina Skouras. Preferred stockholders 

elected Childhouse to the board. 

Income Properties Forms 

Film, Record Subsidiary 

NFW \ORK— Joseph J. 

.Macakiso. president 

of Income Properties. Inc.. announced 

Wednesday (12) the formation of a subsidiary 

corporation for the distribution and 

co-production of films and records. 

Macaluso is president of the new corporation, 

named National Showmanship. Inc. 

Melvin L. Gold, president of Manhattan 

Sound Studios, another subsidiary, has been 

named executive vice-president. 

The distribution subdivision of the new 

subsidiary is National Showmanship Films, 

Inc.. for which George Roth, president of 

Atlantic Pictures and Clover Films corporations, 

has been named vice-president in 

charge of worldwide sales. The record production 

division is called National Showmanship 

Music Corp. 

Robert M. Smith Elected 

Du Art Lab 1st V-P 

NFW '>ORK—The Du Art Film Laborai.'iies 

directors have elected Robert M. 

Smith first vice-president, it was announced 

by Irwin Young, president and board chairman. 

Don Donigi also was named vicepresident 

in charge of operations of both the 

color and black and white plants. Both men 

have been with Du Art more than ten years. 

Other company officers are Paul A. Kaufman, 

executive vice-president: Bernard M. 

K.am'-er. sales vice-president; Stanley D. 

Ploln.ck. financial vice-president, and Ray 

I >-llcrs. secretary. 

March of Dimes Award 

Presented to Jaffe 

NFW YORK.—Columbia president I.eo 

Jaffe was the recipient of two awards presented 

to him at the tenth annual March of 

Dimes Humanitarian Award dinner at the 

Americana Hotel here on Wednesday (12). 

For his 

"unstinting generosity and tireless 

efforts to benefit the welfare of all." Jaffe 

received the Humanitarian Award from Sidney 

Poitier, who also praised Jaffe for his 

"venturesome leadership in an industry that 

inspires as well as entertains the world's 

people." 

In accepting the Award. Jaffe called for 

an increase in resources from government 

and the private sector to meet the ever-growing 

challenge of assisting the handicapped. 

"In the wake of happenings throughout 

the world." he said, "the need for people 

With a sense of responsibility to participate 

in areas where they are best qualified to 

serve is clearly accentuated. Everyone has 

a responsibility to serve humanity, even at 

the risk of personal sacrifice to himself and 

his 

family." 

Spyros P. Skouras, first recipient of the 

Humanitarian Award, was committee chairman, 

and Jack Benny, Leonard H. Goldenson, 

Danny Kaye, Robert H. O'Brien and 

Jack L. Warner, all past recipients, served 

as vice-chairmen. 

The second honor, the Medallion of the 

City of New York, was presented by Barry 

Gottehrer, special assistant to Mayor John 

V. Lindsay. The medal is given to distinguished 

New Yorkers and visiting dignitaries 

lor high achievement of a civic or philanthropic 

nature. 

Guests at the dinner represented the total 

spectrum of New York's civic, social and 

industrial life. Carl Reiner served as master 

of ceremonies, with Leslie Uggams providing 

the entertainment. Speakers included 

Jack Valenti and Senator Jacob Javits. 

Dais guests included: Paul S. Gripp, Richard 

B. Graff. Roger Hurlock. Paul Anka, 

Robert M. Weitman, Camilla Sparv, Bernard 

Myerson, James F. Gould. Peter Falk. 

Arnold Picker, Nat Lefkowitz, Joan Crawford, 

Abraham Schneider, Spyros P. Skouras. 

Louis Nizer, M. J. Frankovich, Estelle 

Parsons, Ralph W. Pries and many others. 

Variety, USD Honor 

Spyros P. Skouras 

Ni;W YORK— Moie than 

250 members 

of the motion picture industry joined together 

in tribute to Spyros P. Skouras at the 

Americana Hotel here 

Tuesday (II). The 

20th Cent u r y-Fo\ 

board chairman was 

^^^ 

honored by the New ^B^ / 

York Variety Club. -" 

Tent 35. for his woik 

on behalf of the clim 

table organization. 

During the ceremonies, 

two honors 

were presented to ,. ,, ... 

.,, r. , u Spvriis ., 

I*. Skouras 

Skouras. Ralph Pries, '^• 

president of Variety Clubs International, 

awarded a plaque in recognition of "his 

dedicated and untiring efforts in behalf of 

children throughout the world." Skouras has 

been most active in promoting the sale of 

"Sunshine Coaches," a project for the transportation 

of handicapped children. In accepting 

the award, Skouras said he would 

continue to do all he c.iild to promote the 

interests of V;iriety Clubs throughout the 

world. 

Milton Feitelson, executive director ot 

the USO in New York, presented a second 

citation to Skouras, acknowledging the 

"loyalty, support and generous services" 

rendered by him to the USO. He also made 

mention of the fact that USO and Variety 

are working together on a number of fundraising 

plans, including an upcoming telethon 

emphasizing the work of the two organizations. 

Jack Valenti and Louis Nizer were among 

the guests at the luncheon. Those sealed on 

the dais included: Leo Jaffe. Morey (Razz) 

Goldstein, Joseph M. Sugar, Richard F. 

Walsh, Mo Rothman. Eugene Picker. Simon 

H. Fabian. Charles Boasberg, Richard B. 

Graff, Leo Greenfield. Norman Jackter. 

Sam Eckman jr.. Matthew Polon, D. J. 

(Bud) Edeie, Martin E. Ackerman. Irving 

Dollinger, Nat Lefkowitz. Mrs. Nat Fellman, 

Frank B. Self, Harold Gibbons and 

Mrs. Aura Herzog. 

Self is USO campaign director; Gibbons, 

vice-president of the International Teamsters 

Union, and Mrs. Herzog is the wife 

of the chief barker of the Israeli tent. 

Donatello Awards Go to 

Kramer, Hepburn, Tracy 

NEW YORK— Donatello awards have 

been won by Stanley Kramer. Katharine 

Hepburn and Spencer Tracy as best producer, 

actress and actor in the foreign film 

category for "Guess Who's Coming to Dinner." 

according to word received from Rome 

by Columbia Pictures. 

I he company was also informed that 

Richard Brook has also been chosen for a 

Donatello award as best director of a foreign 

film for his direction of "In Cold 

Blood." The awards will be presented at a 

future date. 

BOXOFFICE ;: June 17. 1968

2nc! 

' 

I he 

• 

1 

Kennedy Tragedy Reflected in Grosses 

Dropping Throughout New York Area 

NEW YORK—The Kennedy assassination 

was reflected in grosses plummeting 

throughout the metropolitan area. The majority 

of theatres staggered their starting 

times on Saturday (8). some as late as 5 

p.m., to avoid conflict with the funeral 

services for .Senator Kennedy at St. Patrick's 

Cathedral and the massive preparations for 

the ensuing funeral train trip to Washington. 

Millions of New Yorkers remained in 

front 

of tlieir TV sets unt I the services were concluded 

in the nation's capital. 

The rest of the week was not helped by 

a wilting heat wave which brought such high 

humidity that even walking was a chore. The 

fall in theatre business was noted everywhere 

major releases were shown but, comparatively, 

the big films of the preceding report week 

continued to do respectable business. Among 

them v\ere "The Detective," "The Graduate," 

"Wild in the Streets," "The Odd 

Couple," "Boom!" and the hard-ticket attractions. 

"Therese and Isabelle" still was 

attracting phenomenal business and was the 

one picture that did not drop drastically. 

Trade rumors had it that the lesbian-themed 

drama has been cut since its tradeshowings 

end. 

(Average Is 100) 

Asto. -The Devil's Brigodc (UA), 3rd wk 150 

bore net— The Fifth Horscmon Is feor (Sigmo III), 

5th wk 180 

. 

Bcckman The Two of Us X nemo V), 16th wk. 100 

Capitol— 2001: A Spoce Odyssey (MGM), 10th wk 

230 

(Col), 4th wk 180 

(Cinema V), 32nd wk. 165 

Ccrcnet—The Graduate (Embassy), 25th wk. 

DcMiile— Wor and Peocc (Confl), 6th wk 

86»h Street East—The Devil's Brigade (UA), 

3rd wk 

F.ne Arts—The Producers (Embassy), 12lh wk. 

Forum—The Oeteetive (20th-Fox), 2nd wk. . . 

Globe-SlOO a Night " ' 

L.nco n -The Groduote nbossy). 

25th wk 

IVO 

L.tfle Cornea.c- Belle de Jour (AA), 9th wk 245 

Lcew's itote— Doctor Oolittle i20th-Fox), 25th wk. 

of two-a-doy ICO 

Murroy Hill—Prudence and the Pill (20th-Fox), 

3rd wk 1 60 

, . 

New Err^bossy— Wild in the Streets AlP), 2nd wk 280 

Orpheuii - The Detective 20in Fox), 2nd wk 295 

For s— The Long Day's Dying iPora), 2nd wk 85 

Plazo- Trans-Europ-Exprcss AlP), 4th wk 90 

Rodio C.ty Muse Hon- The Odd Ccuple (Poro), 

6th wk. w.th stogc!h^v> 190 

R alto—Therese and Isabelle :Audubcn), 4lh wk. 385 

Rivoli—Gene With the Wind ihAZM). 35th wk. 

of twra-do/ 120 

72nd Street Playhcusc- Wild in the Streets (AlP), 

2nd wk 150 

Sutton— Boom! (Univ), 2nd wk 120 

34th Street East—The Devil's Brigade (UA), 

3rd wk '"O 

Trans Lux East— What's So Bad About Feeling 

Good? (Univ). 2nd wk .110 

Trans-Lux West- Boom' (Univ wk 125 

I 

Trans-Lux 85th Street- Therese and Isabelle 

(Audubon), 4th wk 390 

Victorio— Prudence ond the Pill (20th-Fox), 

All Buflalo Grosses Slip 

After Kennedy Tragedy 

BUFFALO—The effects of the Sen. Rob- 

hut that doesn't seem to have affected business 

in any way. 

the warmest days of this year to strike a hard 

ert F. Kennedy assassination combined with 

The drop in gross receipts was especially blow at city boxoffices over the weekend. 

noticeable since the preceding week had No picture did outstanding business, "The 

been bolstered by the Memorial Day week- 

Graduate" slipping to 140 in its 18th week 

at the Center Theatre. 

Lee 

i! 

ARTOE XENON 

Buffolo—The Private Novy of Sgt. O'Farrcll (UA), 

2nd wk 100 

Center—The Graduate (Embassy), 18th wk 140 

Cinc.-no, Amherst— Inspector Clouseou (UA), 

Colvin— Holt a Sixpence (Pora), 2nd w 

Granada— Benjamin (Pora), 4th wk. , 

' 

North Park—The Fox (Claridgc), 8th 

T«k—Cormen, Boby (Audubon), 5tt< 

LAMPHOUSE' 

Consistent Quality—Steady Light—Trouble Free— rce— Eliminate! 

Eliminates carbons, soot, % 

J5 

j^ heat, wavering light, color changes, dark edges, fading, washc washouts, focus shift. % 

i$799oo 

2500 WATT 

$99900 

/guaranteed 

y I 

(.00 WATT BULB $325.00 - Guaranteed 2000 hours. 

î amperes of carbon screen brightness. ( l{i|>l;i< (,irl" fashion 

iDlkiiioii. Inspired b\ the \Mlliaiii 

\>\li-r-Ka\ Stark producliitii, "as n- 

vealed lo the lountrj's top fashliiii huvers, 

department store execull\es and 

fashion editors at a special p^l•îl^^ 

hosted b\ Columbia Pictures. Robert >. 

Ferguson. Columbia » ice-president, and 

Mrs. Ray Stark, wife of the producer 

and daughter of the late Fannj Brite. 

discuss the all-encompassing film-fa.shion 

merchandising program prior to the 

New York Plaza Hotel showing. 

room last week. The film premieres at the 

Criterion here on September 18. 

On hand for the showing and for a 

screening of a special color featurette spotlighting 

Barbra Streisand in her many costumes 

for the film, were leading national 

buying office representatives, department 

store executives, fashion editors and members 

of the press. 

Columbia vice-president Robert S. Ferguson 

outlined the extensive promotion campaign 

tie-in with the outstanding collection 

of fashions from the Ray Stark production. 

Margaret Smith President 

Of Pittsburgh Film Group 

!•! I I Sin Re, 1 

I \w h.-tici 1 ilni and 

l\ Council, al iis liiiai mccling ol the seasun. 

presL'nied a gift to Jules Curley of 

KKO-Stanlcy Warner Theatres for his "inicrevt. 

understanding and cooperation." 

With the closing of the Warner screening 

riMMU in the Clark BIdg., he saw to it that 

council had a place in which to meet 

ind screen films. Laura Callaghan, retired 

president, made the presentation. 

Margaret Smith, newly elected president, 

presented Mrs. Curley a Federation of Motion 

Picture Councils pin for the help she 

bad given the local group. Mrs. Curley handles 

the group sales for roadshows at RKO- 

Slanley Warner. 

Mrs. Smith took part in the Uih annual 

conveniion of the Federation of Motion Piciiiic 

Councils in Milwaukee last month. She 

IV first \ ce-president of the nation.il organ!- 

/.ilion. 

E-2 

BOXOFFICE ;: June 17. 1968

atllTeadow Lark Drive 

as 

all-time city 

,298 in first 5 

=Eli^'"'" 

1 

of 

.FANFARE FILM -.»« • JOE SOLOMON • tvun 

^^^^ 

^^^^^^^^ ^^^^^^^^.^^^^, 

,,,,,e. 

DNTACT YOUR 

\mericarL U^/ ^nternationaL 

W YORK

. . . Also 

BROADWA'f 

pLOT SUMMARIES to the contrary, director 

Roman Polanski is the real father 

of "Rosemary's Baby," and he was displaying 

all the attributes of the proud poppa 

at a tradepress conference last week at Paramount. 

He had nothing but praise for producer 

William Castle. Paramount executive 

Bob Evans, star Mia Farrow. Hollywood 

technicians, and even Mayor John Lindsay. 

It was quite a change of pace for the young 

Polish director whose recent experience 

with Martin Ransohoff on "The Fearless 

Vampire Killers" left a bitter taste in his 

mouth. He expounded eloquently on screen 

censorship and the recent furor at Cannes, 

where he was a jury member. So satisfied 

was he with his working relationship with 

Paramount during "Rosemary's Baby" that 

he has signed a non-exclusive multiple picture 

deal, for which he is now writing an 

original screenplay. Polanski also revealed 

that the "taboo" word used in the film was 

the first he ever learned in English. He has 

come a long way since then. 

• 

The United Artists Warriors defeated the 

20th Century-Fox softball squad 13-9 last 

week in Central Park. UA is now tied for 

second place with the Warner Bros.-? Arts 

team. Stars of the friendly tnatch were centerfielder 

Alan David, pitcher Angel Lopez, 

and second baseman Mort Engelherp. UA 

faces Warners next week. 

• 

Jay Rothenberg, son of CBS Films' assistant 

domestic sales manager Daniel Rothenberg, 

was married last week to Miss Ita 

Russman in Montreal. The groom is in the 

executive trainee program at Steincr. Rouse 

and Co. 

• 

Audubon Films is launching a national 

consumer magazine campaign for "Therese 

and Isabelle." Through September, ads will 

appear in the New Yorker, Vogue, Mc- 

Call's. Town and Country, Playboy, Saturday 

Review and Sunset. The PTA Monthly 

.seems to have been overlooked. 

• 

More than l.TO golfers have already signed 

up for the 17lh annual Film Industry Golf 

Tournament sponsored by Cinema Lodge, 

B'nai B'rith. There's a limit of 160 participants 

so chairman Martin Levine is urging 

accompanied by Dorothy Reeves and .^^l\ 

Rohde, then left for the Washington's Club 

installation dinner. 

• 

APA-Phoenix and Janus Films have 

joined forces to present an eight-week cinema 

repertory at the Lyceum Theatre here. 

Films to he screened will represent the work 

of the world's finest directors. Janus president 

Saul J. Turell said. "The concept of 

keeping great works of art alive is inherent 

in both companies. We hope, too, that this 

will he a significant step towards a closer 

union between the medium of film and that 

of the theatre." 

• 

Tony Curtis gels the full treatment with a 

cover story in this month's Pageant Magazine, 

crediting his starring role in 2()th 

Century-Fox's "The Boston Stranglcr." 

• 

Milton Goldstein, vice-president in 

charge of worldwide sales for CBS Films, 

and Ashley Boone, director of international 

advertising, publicity and exploitation, returned 

following five weeks in Europe where 

they attended the Cannes Film Festival and 

held meetings with European distributors 

hack from Europe, Harold Rand 

after meetings with producer Raymond 

Stross on "Midas Run." 

20th-Fox Names S. Sigman 

Contract-Ploydate Mgr. 

NEW YORK. — Sam Sigman has 

been 

named contract-playdate manager of 20th 

Century-Fox, it was 

announced by Abe 

previously the assistant 

general sales manager 

for Seven Arts 

Associates Corp.. and 

subsequently was as- 

^^^-^^^^ ^^^^ ^^^^^^ 

bam Signian 

Dickstein. 

vice-president 

in charge of sales 

for the company. 

A native of New 

York. Sigman was 

Bros.-? Arts. 

Sigman entered motion picture sales with 

the David O. Selznick Releasing Organization, 

rising to assistant general sales man- 

BROCCOLI LS CITED — Left to 

right: Jack \ alcnti, president of the 

.Motion Picture .\ss'n of America; Albert 

R. "Cubb>" Broccoli, and James 

R. Vclde, Lnited .Vrtisls \ ice-president, 

attended the .Man of the ^ ear Award 

presentation at the Ualdorf on June 4. 

Sp>ros Skouras gate the award to Broccoli 

in behalf of the Bojs Club of 

Queens. Broccoli, who is a film producer, 

has been a supporter of Boys 

Clubs for many years. 

Rogers Hospital Drive 

Starts in New York 

M W tOKK — The Ncu > ork .irca campaign 

for the Will Rogers Memorial Hospital 

got under way here on Wednesday (12), 

with a special meeting at the Bronxville Theatre 

in Bronxville. 

The theatre circuit executives, headed by 

area chairman Martin Newman, executive 

vice-president of Century Theatres, discussed 

the audience collection drive as well as 

the intra-company collections. In addition, 

Mike Shapiro, exploitation manager for 20th 

Century-Fox. outlined the publicity campaign 

and the details of the annual raffle. 

The campaign's theme. "TTie Breath of 

Life. " was created by Jonas Rosenfeld jr.. 

20lh Century-Fox vice-president and director 

of advertising, publicity and exploitation, 

and national publicity chairman of the 

Will Rogers Memorial Fund. 

Also attending the meeting were Harold 

H. Newman. Centur\ Theatres: Ted .Arnmv 

and Bob Solomon. Loew's Theatres; Jerome 

Swedroe. representing United Artists Theatre 

Circuit and Randforce Amusement 

Corp.; Thomas J. Crehanm. RKO-Stanley 

Warner Theatres; James .\. Pisaple, Interboro 

Circuit; Ralph E. Donnelly and Lawrence 

Shain. Associated Independent The- 

all those interested to make their reservations 

quickly. 

ager. He has also held various sales positions 

with Paramount. Astor Pictures, and 

• 

as an independent distributor. 

atres, and Nat Fellman, Fox Eastern Theatres. 

.S'(.v staff members of Radio City Music 

Hall will he hoiwred for 20 years of service 

at the world's largest theatre. The Music Mrs. Robert M. Gillham 

Hall veterans, cashier Pota Karahalios, Mildred 

Taliano of the accounting department, were held here Friday (14) lor Mrs. Robert Col. Portugal Gen'l Mgr. 

W AlNSl ()1 I. 11 1 uiKT.il services Samuel Parker Appointed 

mu\icians .Sum DiPiazza, Gregory Raffa M. Gillham, 58, who died in her sleep after M W NORK— Samuel Parker has been 

and Morris Sutow. and art director James a short illness. Under her maiden name of appoinieil ueneral man.iger in Portug.il for 

Stewart Morcom. will he among 54 new Elizabeth Enright, she was the author of Columbia Pictures International Corp. 

members inducted into the Rockefeller Center. 

Inc.. 20-year club at a reception and din- 

parents, as well as magazine articles. She held positions in the United Kingdom and 

many short stories about children and their In the industry since 1939. Parker has 

ner at the New York Hilton this month. also illustrated her books. Surviving in addition 

to her husband, who is an advertising At the time of his appointment to Portugal, 

Ireland with British Lion and BLC Films. 

• 

New 'Vork WOMPIs hosted a dinner and executive in the motion picture industry, are he was Columbia's southern area controller 

lour of Chinatown for Miss Carol Rogers three st)ns, Nicholas, Robert and Oliver for the United Kingdom operating from 

of the St. Louis VVOMPI club. Miss Rogers, Ciillham. 

the company's London offices. 

E-4 BOXOFFICE :: June 17. 1968

"THE SAVAGE SEVEN" 

$151,763 

in first Los Angeles multiple 

14 houses—7 days 

Dick Clark Productions 

for 

American Int'l Pictures 

BOXOFFICE :: June 17, 1968 E-5

I he 

' 

' 

' 

ally, observed their 42nd wedding anniverj 

\ 

PHILADELPHIA 

Dobcrt iVIolson, a hooker and buyer for 

RKO-Stanley Warner Theatres, is to 

he honored by the Motion Picture Associates 

Foundation Monday (24) in the Warwici< 

Hotel here. He is joining Roth Theatres at 

.Silver .Spring. Md.. in an executive capacit\. 

New Post for Cohen at W7; 

Katz to Be Successor 

NEW YORK—Wolfe Cohen has agreed 

to extend his employment contract as president 

of Warner Bros.-? .Arts international 

BUFFALO 

Jn a telephone interview with the Courier j 

Express. Seymour Evans, General 

! 

Cinema Corp. advertising-public relations 

i 

director, said his company plans to start 

i 

construction of its proposed twin theatre in 

i 

the Thruway Plaza. The circuit also plans to : 

Joe Quiniivan, American International 

Pictures branch manager, has announced 

that the local exchange's winner of a 

14-inch 

portable color television was Mort Levine. a 

hooker for Milgram Theatres. This was in 

connection with the 14-day "Golden Booking 

Drive." 

Mrs. Harry Schmerling, wife of the advertising 

and publicity manager for the 

Paramount exchange, returned from a 

Jamaica vacation and found that she had 

been selected WIP-Radio"s Secretary of the 

Day. 

David K. Milgram of Milgram Theatres, 

the local exhibitor chairman of the forthcoming 

Will Rogers Hospital drive, met with 

exhibitors and distributors on the drive. 

Harry E. Weiner. distributor chairman, also 

was on hand . . . Sheila Brown, secretary to 

Milgram. observed her birthday. She is a 

four-year employe of the circuit. 

Diane Marie Larson, daughter of Eddie 

Larson, head booker at the Universal exchange, 

has graduated from the eighth grade 

at Ancilla Domini Academy. She now will 

enter the academy's freshman high school 

class. 

Rosann Navarra, a booker at Universal, 

is on a week's vacation to the Pocono 

Mountains. 

Joel Davidson, son of James Davidson, 

also a Universal booker, has graduated from 

J.F.K. High School in nearby Willingboro. 

N.J. Joel expects to enter Boston's Northeastern 

University in the fall. 

I.inda Abbruzzese, the daughter of John 

Abbruzzese. Universal head shipper, has 

graduated from St. Madeline's Grade 

.School. She will attend Notre Dame High 

School in the fall. 

Minerva Aninsman, wife of Marty Aninsman, 

district manager for A.M. Ellis Theatres, 

is in Einstein Hospital for observation 

. . . Larry Ruch is back at the Ellis 

office after a five-day vacation in Fort 

.Meyer. 

Fla. 

Buddy Golden, United Artists branch 

manager, was given a birthday party by the 

members of the office staff Friday (7). His 

birthday was the next day. 

Wolfe Cohen 

Norman B. Katz 

division until April 1. 1969. At that time, it 

is Cohen's intention to retire, but he will 

continue to be part of the international division 

in the role of a consultant. The agreement 

was reached at the request of Eliot Hyman. 

chairman of the board and chief executive 

officer of the company. 

Cohen came to Warner Bros, in 1925 as 

manager in St. John, then the smallest 

branch in the Canadian division. He left the 

post in 1944 as Canadian general manager 

to join the international division, serving as 

president since 1947. 

Present executive vice-president Norman 

B. Katz has been designated by Cohen to 

succeed him upon his retirement. 

SYRACUSE 

^he Franklin Theatre, closed for two 

months for renovation, is now in operation, 

alternately running first-run and second-run 

films. The operators are Herman 

Housman and Royce Adams. There is new 

sound equipment, projection room and lobby 

in this neighborhood house. 

Opening Wednesday (26) arc "2001: A 

Space Odyssey" at the Eckel and "Doctor 

Doliitle" at the Shoppingtown. the latter being 

a benefit for Cazenovia College. 

Harrj' Untcrfort, former Schine theatre 

manager in Syracuse, sent a postcard from 

a tour in Jerusalem. 

Richard E. Richman, MGM fieldman. is 

covering the Syracuse territory. 

Eugene Mielnicki, formerly a Loew's assistant 

manager in Syracuse, was among 

those attending the Will Rogers Hospital annual 

meeting at Saranac Lake. 

Columbia's "Day of the Landgrabber" 

is being filmed on location in Spain, 

start building two single units in West .Seneca—one 

in the Seneca Shopping Center and ; 

other in the new Ridge Road complex. 

I vans said groundbreaking is to begin 

vliorily. and all the units, expected to be 

I .OOO-seaters, are to be in operation by ( 

early next year. 

Kenneth J. Kavanagh, business agent of 

Local 2.^3 of the .Motion Picture Projectionists, 

has been appointed a vice-president of 

the state organization, according to presi- ' 

dent Frank E. Coniglio, who said the fall 

meeting of the group would be in Syracuse. 

Ronald Zackem's Army Reserve unit has 

been activated. He is a senior at the State 

University at Buffalo and is a former manager 

of the Lockport Drive-In at Gasport, 

now operated by Panther Theatres. His 

mother is Minna G. Zackem, .MP exchange 

manager. 

Firemen were called to Fred Keller's 

Circle Art Theatre when smoke filled the 

house because of an over-heated air-corn- ; 

pressor motor on an air-conditioning unit. 

.After about 15 minutes, when the smoke 

cleared, patrons returned for "And There 

Came a Man." 

During April and May these people helped 

with the Tent 7 bingo games in the 

Genesee Theatre: Fran and Gert .Maxwell, 

who were on hand for eight sessions: Clifford 

Buchfelder. Gordon Kahen. Merwyn 

Brown, six times; Sally Brown and Arlene 

Hess, four times. The Maxwells, incident- t 

sary May 29. 

Marj Pappalardo, president, presided at a i 

Saturday meeting of the Women of Variety 

in the Tent 7 headquarters, where James J. 

Hayes, past chief barker, reviewed his trip 

to the Honolulu convention. 

Linn B. Smeal, Panther city manager in 

Rochester, and his wife had a short move 

into their new home— from 19.SS to 1982 

Dewev Ave. 

Le Chee Wung Heads 

NEW ÔRK— l.cc C hoc Wung has been 

appoiiilcd m.inagcr of Columbia F'ilms of 

Singapore, it was announced by Columbia 

Pictures International. He had previously 

been Singapore-Malaysia manager for R.ink 

Overseas Film Distribution. Ltd. 

>-^ ' 

CARBONS, Inc 8o« K, Codor KnolK, N 

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Blumbcrq Br I 305 S(r Phil 

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E-6 BOXOFFICE ;: Jur

I in 

i 

of 

! the 

' 

make 

WASHINGTON WRO Backs 2-Week Street Theatre Progra m 

Jârviii Guldman, K.-B HkmIics co-owiki 

and vicc-prcsiticnl o\ the National 

Ass'n of Theatre Owners ol 1).C"., said the 

70-odd member theatres canceled their matinees 

Saturday (8) out ol respect lor the 

memory ol Sen. Robert F. Kennedy and 

did not open on Sunday (9) until 3 p.m. 

George Stevens jr., director of the American 

Film institute, and wife Liz are among 

( the Kennedy youngsters" adopted "aunts and 

I 

uncles" . 

, lure critic of the Star, wrote: "The tragedy 

l.os Angeles still was part of the climate 

violence that seems to have enveloped 

world. It is not too soon for those who 

our films to pause and consider their 

possible contributions to the spread of the 

philosoph): If you want something, take a 

gun and go get 

it." 

. . Harry MacArthur. motion pic- 

AFI director Stevens announced Richard 

Wolf has been appointed the institute's production 

supervisor, which program includes 

a plan to produce feature films budgeted up 

to' S4()0,()()() and a S.SOO.OOO fund for the 

support of short films b\ independent and 

student 

filmmakers. 

NF.W \OUK~A two-week program designed 

to provide live theatre entertainment 

in ghetto areas of the city was announced 

Thursday (6) by Walter Reade jr., president 

of the Walter Reade Organization, at a 

luncheon at Gallagher's of the new advisory 

hoard of "Theatre in the Street." 

Reade, a member of the board, presided 

at a meeting attended by representatives ol 

the theatre, philanthropic foundations, art 

councils and planning groups. 

"Theatre in the Street," a bilingual, integrated 

Equity company, will open its seventh 

season on July 8 with a Iwo-part show in 

Spanish and English. 

Reade pointed out that an atlditional financing 

of $I5.()()() would provide lor three 

iiioie weeks ol the piogiani in New Vork 

il the sum is made available by individuals 

and foundations which have supported the 

program during the past six seasons. A fourweek 

national lour including Washington. 

Baltimore and Newark would be possible, 

he said, if an additional $M .()()() could be 

raised. 

He pledged the support of members of 

the advisory board in developing the necessary 

resources to present a full season's prouram 

this summer. 

lanct Landgard has been loaned to Columbia 

by Sam Spiegel, to whom she is under 

exclusive contract, to appear in "Day of 

the l.andgrabber." 

UNIFORMITY 

Paul Ruth, president of Roth Theatres, 

presented service awards to three employes, 

Reba Luber, Nan Welsh and Ned Glaser, 

in recognition of a total of 75 years of service 

at the opening of the Roth's Seven Locks 

Twin Theatres Tuesday (4). Mrs. Luber, 

controller, began as cashier in the circuit's 

first theatre in 1933. Mrs. Welsh, also, began 

as a cashier (1943) and is now assistant 

to district manager Keith Spitzer and manages 

the State in Harrisonburg, Va. Glaser 

fc"ilh«Mîi 

began as theatre manager in 1953 and is 

vice-president and general manager of Roth 

Theatres, which headquarters in Silver 

Spring, Md. 

Sheldon Tromberg, president of Boxoffice 

Attractions, has "Therese and Isabelle," an 

Audubon release, booked into the Trans- 

Lux Playhouse. He says "Elvira Madigan" 

at the K-B Fine Arts Theatre is doing "outstanding 

business," and "Carmen, Baby" 

continues at Loew's Embassy. 

Fred Erling, Loew's eastern division 

manager, 

attended in New York the circuit's 

two-day (6-7) operational seminar conducted 

by Bernard Diamond, vice-president and 

general manager. Additional use of computerized 

facilities was discussed among other 

plans. 

Fred Sapperstein, Columbia branch manager, 

will be \he area's chairman of the Will 

Rogers campaign for the second year. Abe 

Dickstein, 20th-Fox vice-president continues 

as national campaign chairman. 

Marlon Brando, in his involvement in the 

race conflict, visited Resurrection City (3). 

the Southern Christian Leadership Conference 

dwelling for the poor peaple's march 

on Washington. His high black boots were 

some protection as he loured the plywooil 

tented grounds, nuidded hom the 

lains. 

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BOXOFFICE ine 17. E-7

, . Mayor 

BALTIMORE 

g(ib Hope iiKicIc the Old Newsboys Day 

hanquct cxtra-specialiy successful 

Wednesday (5) in the Emerson Hotel. A 

capacity crowd was on hand, including the 

governor and mayor. Exhibitors present 

included Wilbur Brizendine. general manager, 

and Milton Schwaber, president, 

Schwaber Theatres; John Recher, bookingbuying 

supervisor. Hicks & Baker Theatres; 

Daniel Sattler. general manager of the Hiway 

Theatre; John E. Manuel. Bel Air 

Drive-In; Harry Bondurant, general manager 

of the Gov. Ritchie Drive-In; Jack 

Fruchtman. JF Theatres president. 

Muiia)>vr Albert Rowe was robbed of 

SI. 200. the Sunday (9) receipts, en route to 

the night depository of a nearby bank. 

Kd Lynn announced he will 

Tri-Stale Drive-In this season . 

not open his 

. . Fred 

Perry, manager of the Trans-Lux Plaza in 

Washington and a resident of Baltimore, 

plans a vacation in upstate New York. 

Hiirold Grott, manager of the Harlem 

Theatre, is a grandfather, as is Ben Adler, 

Universal booker, whose daughter gave hirth 

to a 

child. 

42 Conventions Boost 

Economy in Hartford 

HAkllORD — 1 

orty-two conventions 

during May, June and July are boosting 

Hartford's economy by an estimated $2.25 

million, the Hartford Chamber of Commerce 

has disclosed. 

The chamber's board of directors has 

unanimously endorsed a resolution that the 

city council propose a $15-million bond issue 

for construction of a civic center-coliseum 

complex in the Trumbull Street renewal 

area on the November ballot. 

Referring to the convention activity. Earl 

Ci. Duffy, chamber convention and visitors 

bureau chairman, cotnmcnted, "It was not 

loo long ago that this amount of business 

was not done in a year, let along in three 

months." 

Development of the long-promulgated 

complex, he said, is essential to the future 

economic well-being of the community and 

an essential step toward urban problems re- 

SPECIAL TRAILERS 

m 

M(;M IIIM HONORID— Robert 

IL O'Brien, left, president of Mefro- 

Cioldwyn-.Mayer, is presented the 

.Seventeen Magazine Picture of the 

Month award for June, honoring Stanley 

Kubrick's "2001: A Spate Odyssey," 

by Ldwin Miller, right, the publication's 

cnicrlainment editor. 

solvement. 

The Connecticut Hotel-.Motel .Xss'n and 

the chamber will sponsor an official weekend 

tour in September for some 150 members 

of the Society of American Travel 

titling them to a 50-cent discount—not just 

matinees—but anytime at any of the 32 theatres 

of the two companies, except roadshows 

and Ladies Day (Wednesday). 

Frank Jay "Bnd" Ihomas, booker, remained 

in Columbia Hospital after being 

removed from intensive care. He was permitted 

to leave the hospital for a few hours 

to attend the graduation of his son Terry 

from \V ilkinsburg High .School. Terry is a 

(Innc City College scholarship winner. 

Ciordon Gibson, Atlas Theatre Supply, is 

under treatment for impaired vision in his 

right 

eye. caused by a ruptured blood vessel. 

led Manos, president of the Manos circuit, 

will host friends at the Woodland 

Drive-In. near Vandergrifl. starting at 4 

p.M). Thursd,i\ (201. 

Tent I is sponsoring ihc Sunda\ csening 

(2.^1 performance of "The Odd Couple" at 

Morris Finkel's Chatham Cinema. 

Krnie Stai:tner. former pro grid Steeler 

.uul an exhibitor, h.is sold his dnvc-in ne.ir 

Lake PUicid. 

Earl Rocsner, 63, who died, in lormer 

years was a m;mager wilh the old H.irris 

circuil 

and had been with WB and SW thea- 

20lh-Fox Convention 

Under Way ai Cannes 

MAS ÔRK — Cannes. France, is 

I he site of 2()th Century-Fox's third annual 

s.iles convention scheduled lor June 16-21 

\sith more than 100 sales, advertising and 

publicity executives from throughout the 

world attending. 

The 20th-Fox contingent is led by company 

president Darryl F. Zanuck. who opened 

the meeting with an address to all delegates, 

and David Raphel. vice-president in 

charge of international sales, is the host for 

the event. Also attending from New York 

are Harry Maclntyre. vice-president, 

administration: David Brown, vice-president 

and director of story operations; Jonas 

Rosenfeld jr.. vice-president and director of 

advertising, publicity and exploitation; Abe 

Dickstein. vice-president in charge of domestic 

sales, and Jerome Edwards, general 

counsel. 

Delegates are headquartered at 

the Carleton 

Hotel in Cannes, and screenings and special 

presentations will be held at the newly 

refurbished Palais des Festivals, where facilities 

for 16. 35 and 70mm. and slide projection, 

as well as simultaneous translation 

facilities arc available. 

The convention is discussing world sales 

and promotion campaigns for more than 40 

forthcoming 20th-Fox productions, includ- 

John P. Quinn is the new manager of the 

Writers. 

Perring Plaza Cinema . Thomas 

D'Alesandro proclaimed Friday (21) Old 

Newsboy Day. He presented the proclamation 

to William .Schnader, chief barker 

ing the reserved-seat attractions, "Star!" 

PITTSBURGH 

of 

"Hello. Dolly! " "Tora, Tora, Tora!" "John 

Tent 19, and Al Zlatin, first assistant chief 

Brown's Body." and "Justine." 

barker. 

Cenior citizens now are saving money on Home office international sales executives 

their moviegoing through an expanded attending the convention with Raphel are: 

Joseph Bcllfort, home office International managef, 

Morey Morcus, home office representotive to 

Ciolden Age program at the Associated and 

RKO-Stanley Warner the Far East, Harold Mars, 

circuits. Persons 60 

home office representotive 

1o Latin America; and Steve Roberts, home 

and older can obtain membership cards en- 

office representative to English-speaking territories. 

Members of the home office publicity department to 

accompany Rosenfield will be John Fnedkin, executive 

ossistant to Rosenfield, end Joel Coler, International 

advertising ond publicity manager. 

Among the field staff of International 

sales executives attending are: 

Percy Livingstone, vice-president and managing 

director for the United Kingdom; Julion Bermon, 

vice-president ond manager for Continental Europe; 

Francisco Rodriguez, vice-president and Lotin 

Pilzer, Americon supervisor; George soles manager 

for Continental Europe, ond William Lompros, Lebanon 

supervisor. Internotionol odvertising and publicity 

executives will be headed by Emile Buyse, director 

of advertising and publicity for Europe and the Midd'e 

East; Bernord Flotow, director for Lotin America. 

Fred Hift, director of Europeon production publicity, 

also attend. 

Podhorzer Plans to Widen 

'Survival' Distribution 

NEW >()RK— Munio Podhorzer, president 

of United Film Enterprises. U.S. releasing 

company for the film. "Survival 1967," 

said last week that a campaign which will 

reach far beyond the Jewish community is 

being launched for promotional reasons. The 

picture is a documentary about Israel, particularly 

emphasizing the six-day Israeli- 

.Arab war of last year, and is produced by 

Jules Dassin and Irwin Shaw, novelist. 

Ptulhorzer said that all advertising on the 

film \mI1 be geared to draw not only individual 

moviegoers, but organizations, as \m-1I. 

Ciroup sales will be stressed, 

"Survival 1967" had its invitational wurld 

premii 

Rcndc 

E-8 BOXOFFICE 

on Tuesdav ( 1 I ) al the Cinema 57 

New York.

NEWS AND VIEWS OF THE PRODUCTION 

PGA Lists Candidates 

For Executive Board 

HOI 1 ^ \\C)t)i:) — riic .uiiui.il mccling 

and election ot the Producers Guild ol 

America will he held Monday (17) in the 

Beverly Hilton Hotel, where seven directors 

of the guild's executive board will be selected 

by the membership. Five will be in office 

for a term of three years and two. for two 

years. 

Nominees lor the board seats are Robert 

Blees. Guy Della-Cioppa. Roger Corman. 

Jon Epstein. Robert S. Finkel. Sheldon 

Leonard. Jules V. Levy. Richard E. Lyons. 

Martin Manulis. .Stanley Niss. Stanley C. 

Rubin. Walter Seltzer. Malvin Wald and 

David L. Wolper. 

Those who continue in office are Philip 

Barry jr.. Robert L. Cohn. Saul David. Everett 

Freeman. William Frough. Howard W. 

Koch. Lewis J. Rachmil. Frank Sinatra. Milton 

Sperling. Jack Warner jr. and William 

H. Wright." 

None of the officers of the guild is up 

for election this year. 

Disney Cancels National 

Premiere of 'Family Band' 

HOLLYWOOD — Walt Disney Productions 

canceled its plans for the national premiere 

of "The One and Only. Genuine, 

Original Family Band" at Rapid City, S.D., 

because of the tragic and untimely death 

of Sen. Robert F. Kennedy. 

The event was to have been Friday 

through Sunday (7-9) in conjunction with 

the annual Dakota Days celebration. Governors 

from five states were to have taken 

pan in the festivities, along with the film's 

stars Walter Brennan, Janet Blair, John 

Davidson, Richard Deacon and 50 members 

of the national and syndicated press. 

'How to Commit Marriage' 

Hope's Next at Paramount 

HOLLYWOOD — Marking Bob Hopes 

return to Paramount, he has invited the 

press to a party Tuesday (18). He will start 

on "How to Commit Marriage." This will be 

his first picture at Paramount, where he 

made his first film in 1937. since 1958. 

Co-starring with Hope will be Jackie 

Gleason, Jane Wyman, Maureen Arthur, 

Leslie Nielsen, Irwin Corey and two newcomers 

Pat Cameron and Tim Mathieson. 

(Ho//ywoo

. 

Credits Issue Still 'Sticky' Point 

For Directors, Writers arid AMPTP 

HOLLYWOOD—Although the 

Directors 

Guild of America publication. Action, carried 

an article by guild president Delbert 

Mann that the "apostrophe" problem has 

been quieted successfully, it may flare up 

again. 

Controversy was over the credits in advertising 

and publicity, such as: Samuel 

Goldwyns "The Best Years of Our Lives ' 

or Darryl Zanuck's "The Longest Day." 

Writers claim to have a contract which 

would not permit such credit terminology. 

The only person who may have a possessive 

credit is the screenwriter or the 

author of the source material," said executive 

secretary Michael Franklin of the Writers 

Guild West. "We have a contract with 

the Ass'n of Motion Picture and Television 

Producers, which runs from December 1966 

to June 1970. We fully intend to retain that 

contract and possibly expand it." 

I-ranklin pointed out that any change 

would be a clear violation of the law. As to 

what happens in 1970. when the contract 

expires, is up to the guild membership. 

About 20 per cent of the directors also are 

hyphenated writers, with some belonging to 

both guilds. 

Mann, backing up Franklin's a.ssertion, 

said while it may have seemed ridiculous 

WB-7 Arts Signs Up 

Two Big Productions 

HOLLYWOOD — Kenneth Hyman has 

signed two important feature deals for Warner 

Bros. -7 Arts, a musical, "The Adventures 

of Tom Sawyer," and a Raymond 

Wagner production, "A Man Who Invented 

a Wife." 

Joel Freeman, for his Freeman-DePatie- 

Freleng Co., a firm which has been producing 

cartoons primarily, will make the Mark 

Twain film. 

David DePatie and Friz Freleng 

will serve as executive producers, their first 

work with live-action film. Richard M. and 

Robert B. .Sherman, composers of the Oscarwinning 

score for "Mary Poppins," will 

compose the music. 

On Wagner's production, Lawrence B. 

Marcus will script his own original story, a 

contemporary drama with a Midwestern setting. 

Irwin Kershner will be the director. 

"Lylah Clare' for San Sebastian 

MADRID — "The Legend ol Lylah 

Clare." MGM feature, has been officially 

invited to compete as an American entry 

in the 1968 .San Sebastian Film Festival, 

luly 6-16. Produced and directed by Robert 

Aliirich. "The Legend of Lylah Clare" stars 

Kim Novak in the title role. Peter Finch 

and Frnest Borgninc. ' 

It is scheduled tor 

release this fall. 

to go to the edge of a strike on what appears 

to be a minor contractural matter, here are 

some other factors which should be clarified. 

Under the agreement between the 

AMPTP and the writers. Mann explained, 

the AMPTP had signed away the traditional 

rights of all other groups to negotiate freely 

for all forms of special credits. 

He maintained this could be a blow to 

boxofficc receipts, since it would preclude 

effective use of names in 

advertising. 

Frustrated at a court ruling on the firmness 

of the contract, the directors signed 

individual agreements outside of the writersproducers 

contracting agencies. The agreements 

were signed with 60 independent companies. 

When the DGA and the AMPTP return 

to the bargaining table, the directors will 

bargain for a more equitable contract. This 

may clarify the problem, but the process of 

satisfying the writers, producers and directors 

"is a sticky one," which can threaten 

the continuity of production in the near future. 

Mann's conclusion on this was that for 

the first time in motion picture industry negotiations, 

the producers had signed away 

traditional rights ot all groups to bargain for 

minimums. 

MGM Retains Otto Storch 

For 'Mr. Chips' Chore 

M W 'lOKK - Olio Su.ich. ihc awardwinning 

art director of McCall's magazine, 

has been retained by Metro-Goldwyn-Mayer 

as creative director for "Goodbye, Mr. 

Chips," it was announced by Dan S. Terrell, 

vice-president in charge of advertising, publicity 

and promotion. The APJAC production 

begins filming July 15 on location in 

Sherborne. England, with Peter O'Toole 

and Petula Clark in the starring roles. 

Storch will create a unified, distinctive 

visual theme for all graphics pertaining to 

the film. His specific duties include creation 

of an advertising concept, producing and 

directing one or more leaturettes and the 

design of a logotype lor printed publicity 

material. All special still photography will 

be done by Storch and he will act as screen 

consultant to producer Arthur P. Jacobs 

title 

and director Herbert Ross. By beginning 

work in all of these areas as the picture begins 

filming, rather than after its completion, 

and by becoming a virtual member of 

ihe film's production company, Storch wi!! 

have a unique opportunity to create and 

oversee the execution ol .ui integr.ilcil graphics 

campaign. 

Reopens at Huron, Calif. 

HURON. CALIF.— Roy NLirlinez has 

reopened Ihe Ritz Theatre for the summer. 

.Martinez also operates the Rio in Soledad. 

" 

Install Latest Philips 

And Ampex Equipment 

HOI 1 ^\\()()D — Norclcos John S, 

\ukl. \ icc-president and general manager 

of the Philips Broadcast Equipment Corp., 

turned over a remote pickup television studio 

and mobile van to Rounsevelle "Skip" 

Schaum. head of Hollywood Video Center. 

With this delivery of SI. 500,000 worth of 

Noreico and Ampex electronic and audio 

equipment for both mobile and studio use, 

the independent production center became 

one of ihe most modern facilities of its kind. 

Bringing closer than before the wedding of 

tape and film through use of Technicolor's 

Vidtronic division, several producers are discussing 

use of both materials for feature pictures, 

now made possible for location shooting. 

The Noreico equipment included four 

Plumbicon PC 70 cameras and a 50-pound 

portable camera. Ampex provided two 

2,00()-B high-band recorders and a 24-channel 

Electrodyne audio console. 

Hollywood Video Center rents its 

equipment to independent producers with 

complete engineering and production facilities 

and service. When production is completed 

on tape it can be sent to Technicolor 

where the transfer is made to regular color 

or black and white release film, if desired. 

Other Noreico executives here for the 

opening were Rupert Goodspeed and Pat 

Maloney from the Paramus, N.J., plant and 

Kenneth H. Kaylor. manager of western regional 

sales. 

Richard M. Gottlieb, vice-president and 

general manager: Dickson Ward, director of 

production; John E. Braislin and Steve 

Dunne, director of sales, hosted a luncheon 

at the Brown Derby. At the luncheon. Edward 

Borcherdl jr. and Maggie Ciehan, 

who christened the truck with a bottle of 

champagne, her husband Michael, controller 

of the company, and Donna Matson of 

the educational division also attended. 

Dan Duryea Dies at 61; 

Made Film Debut in 1941 

HOLLYWOOD—Dan Duryea. 6 1 -yearold 

veteran actor, died at his home Friday 

(7). He had undergone surgery several 

months ago for removal of a malignancy. 

He made his screen debut in 1941 in "The 

Little Foxes" and during his career appeared 

in 59 motion pictures and many television 

shows, including "Peyton Place." 

Born in White Plains, N.Y.. the actor 

attended Cornell University and began his 

acting career on the New York stage, where 

he appeared in Broadway hits "Dead End" 

and "1 he Little Foxes. 

He leaves two sons, Peter and Richard. 

Burial was at Forest Lawn Cemeterv 

Producer Sacha Gorwine 

PARLS— Sacha Gorwine. 58. the J rench 

movie producer whose films included "Black 

Orpheus." which won the 1959 Cannes I ilm 

I'estival grand prize, died here Siiiulav June 

9. 

W-2 BOXOFFICE 17. 1968

AngeJsFromHeH oi)ened 

Radow Lark Drive In, 

Wichita, Kansas, sethng 

n(>w house record, asweii 

TallVcity r^rd of 

$12,298 mtirst 5 days. 

KSHSe^'^"' 

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252 East First South 

Solt Loke City, Utoh 84110 

LOS ANGELES 

291 So La Cienego Blvd. 

Suite 304 

Phone: (801) DAvis 2. 3601 Beverly Hills, Calif. 90211 

Branch Mgr: Fred C. Palosky Phono: (213) 657 6900 

Branch Mgr, Chorles H. Newman 

SAN FRANCISCO 

251 Hyde Street 

San Francisco, Calif. 94102 

Phone: (415) 771-5485 

Bronch Mgr., Hal Grubcr 

WASHINGTON OREGON 

2401 Second Avenue 

925 N.W. 19th Avenue 

Seattle, Washington 98121 Portland, Oregon 97209 

Phone: (206) 622 0660 

Phone: (503) 228-1175 

Branch Mgr., J. R. "Jimmy" Beole Branch Mgr., Cathy Slade

Hollywood Happenings 

a L WtXLtR. owner of the Post Camera 

Exchange, rented out his shop to 

Jacques Demy for the Columbia Pictures" 

"The Model Shop." which is being directed 

by Demy in his first American assignment. 

Anouk Aimee and Alexandra Hay made it 

a pleasant day for VVcxler. who also is a 

cameraman. 

* 

use has received two abstract paintings 

in honor of motion picture director George 

Cukor. donated by Alexander H. Tiers of 

.Sania Barbara. Bolh will hang in the Faculty 

Center. 

The "topping out" ceremony on the Sheraton 

Universal Hotel has been postponed for 

a month. 

* 

A cocktail party at Paramount Studios 

was held Thursday (13) for the departing 

company of "Paint Your Wagon." John 

Truscotl. production designer on the film, 

explained the choice of locations and hackgrounds 

used. 

Paul Nathan, associate producer for Hal 

Wallis. is in New York interviewing performers 

for the film version of Charles 

Portis" novel. "True Gril." which goes before 

the cameras in Technicolor in September. 

* 

John Simes moved over to the office of 

John Springer Associates from Solters and 

Sabinson, where he reports to Richard Spittel. 

director of operations for the Springer 

West Coast office. 

Andrew McLaglen finished principal photography 

on Universal's "The Hellfighters." 

Post production at the studio goes on for 

four more weeks. 

* 

Burt Kennedy is scouting Tucson locations 

for the United Artists film. "Who 

Rides With Kane?" His brother Ken. a producer-director, 

lives in Phoenix. 

Lucille Ball Productions has a new vicepresident 

in charge of business affairs. 

Howard Rayfiel, resident counsel to Desilu 

Productions four years prior to the studio 

being acquired by Gulf & Western Industries, 

will report lo Gary Morton and lucille 

Ball on developmeni of now motion picture 

Studios as staff executive producer, where 

he will work closely with Edwin E. Holly, 

vice-president of the company's facilities division. 

He had been vice-president of Samuel 

Goldwyn Productions and president of 

John Wayne's Batjac Productions. 

• 

Henry Berman. who won an Oscar for 

his editing of John Frankenheimer's "Grand 

Prix," has been assigned to his third consecutive 

production of Frankenheimer-Lewis 

Productions. He now is cutting "The Fixer." 

which was filmed in Hungary. 

• 

Stan Cornyn. who is working on the script 

for Warner Bros.-? Arts' comedy musical, 

"Phynx." arrived in New York Friday (7) 

from Hollywood to confer with producers 

Bob Booker and George Foster. "Phynx." a 

comedy about four young musicians involved 

in foreign intrigue, will be made in 

the United States and Europe, with filming 

scheduled to begin in 

the fall. 

ALBUQUERQUE 

J^rs. Amparo Garcia, manager of the Star 

Drive-In. is making plans for a family 

reunion at her former home in Guadalajara. 

Mexico, when she starts her two-week vacation 

Friday (28). 

Dan Marino, who has been managing 

Commonwealth-Frontier's Route 66 Drivein, 

has been transferred to a similar post at 

Cactus Drive-In, succeeding Mike Beatrice 

who resigned, as did Beatrice's assistant 

manager Paul Cook. Sherman "Shorty" Mc- 

Corkle takes over the reins at the Route 66. 

Uilliam A. Bryant of Minneapolis, independent 

wildlife film producer, was in town 

Wednesday (5) for the opening of his "The 

Outdoorsman" at the Hiland Theatre. He 

said he has completed two other huntingfishing 

pictures, which are to be released in 

January. 

The first two nights of "Camelol" (19 and 

20) at the Lobo Arts Theatre have been sold 

to KDEF-Radio and the Casa Angelica 

Home for Retarded Children. 

Spanish-Language Theatre 

Is Closed for Summer 

Al HL'gLirRQl'l — Ihe hOO-seat F.l Rey 

Future plans for the house, which has 

been on a Sunday-only schedule several 

\ears. are indefinte. 

Ciuido "Skipper" Nizzi, manager of the 

II Rey many years, plans to take a brief 

vacation, and then resume work on his 

novel. 

fifth 

Electric Worker Trcrining 

Applications Being Taken 

HOLl ^ WOOD — Applications for the 

motion picture industry apprenticeship program 

for electrical workers were accepted 

beginning Wednesday (12) at the Ass'n of 

Motion Picture and Television Producers, 

according to Charles S. Boren. executive 

vice-president of the association and board 

chairman of the Contract Services Administration 

and Trust Fund. 

The apprenticeship program is a joint effort 

of motion picture employers and Local 

40 of the International Brotherhood of Electrical 

Workers. To qualify an applicant must 

be at least 18. but not more than 25. with an 

extra allowance up to four years for active 

service in the armed forces. Applications 

must be postmarked by July 10. 

Candidates selected will be required to 

pass a medical examination. The training 

program for studio electrical workers is one 

of a number of similar programs instituted h 

jointly by the film companies, unions and 

the Contract Services Administration and 

Trust Fund to recruit young people for film 

industry careers. 

AIP Names Roger Gorman 

To Pro(duce 'Explosion' 

HOLLYWOOD - Aiiicricin International 

Pictures and producer-director Roger 

Corman will resume a 14-year association 

with the announcement by AIP heads James 

H. Nicholson and Samuel Z. .'Krkoff ih.it 

Corman will produce the feature dr.imi, 

"Explosion." scheduled for filming the middle 

of July. 

Monte Hellman has been signed to direct 

the picture which will be filmed on location 

in Tennessee in color and Panavision on an 

8-week shooting schedule. Cliff Osmond is 

currently working on the screenplay concerning 

a Negro sheriff and his heroic exploits 

in tracking down a Negro killer. 

PORTLAND 

The Let's Dine Out Co.. promotmg restaurants 

in the Northwest with special advertising 

programs from many suburban theatres, 

has formed a subsidiary corporation 

in Wa.shington. Isabelle M. Marks, wife of 

Arnold Marks, entertainment editor of the 

Oregon Journal, is vice-president and general 

manager of the Portland company. 

Their son Rupert manages the Seattle office. 

News Magazines Feature 

Huston, Dayan Offspring 

M \\ ^()KK \niciic.i Hu-.ion .ind 

projects. 

* 

Iheatre. the only Spanish-language house in 

Robert V. Newman joined Paramount 

Assal D.iv.in. two >outhlul stars of 20th 

Century-Fox's forthcoming drama. "A Walk 

this city, has closed for the summer, it was 

announced by Lou Avolio. resident manager With Love and Death," were spotlighted in 

for Commonwealth-Frontier. 

recent issues of Newsweek and Time magazines. 

Bolh articles, illustrated with pictures, 

mentioned the newcomers are children of 

famous parents. Miss Huston is the daughter 

of filmmaker John Huston, who will 

direct the picture, and Dayan is the son of 

Israeli Defense Minister Moshe Dayan. 

BOXOFnCE :: June 17, 1968

'THE SAVAGE SEVEN" 

$151,763 




for 


BOXOFFICE :: June 17, 1968 

yf,^

Doctor 

The 

' 

3rd 

. 

Los Angeles Gross Percentages Fall 

In Wake of Kennedy Assassination 

LOS ANGELtS—With this city forming 

the background for the national tragedy of 

the shooting and subsequent death of Sen. 

Robert F. Kennedy of New Yori4. the attendant 

gloom of many local citizens was 

reflected in lower gross percentages—an 

unusually large number of first-run theatres 

failing to reach the average 100 level for the 

week. Such sizeable gross ratings as were 

reported went to the same pictures which 

had rated — high in the two or three preceding 

reports "The Graduate." 590 in the 25th 

week at the Four Star Theatre; "2001: A 

Space Odyssey." .^75 for the tenth week at 

the Warner Hollywood; "Planet of the 

Apes." 270 for its 1 1th session at the Beverly, 

and "The Producers." 265 in the 11th 

week at the Granada. 


Beverly—Plonct of the Apes (20th-Fox), 1 Ith wk. 270 

Brum, Vogue— Inspector Clouscou (UA), 2nd wk. 110 

Carthay Circle— Cone With the Wind (MGM), 

35lh wk. 150 

Century, Picfoir Closely Wctched Trains 

(S.5 

Chinc'se—The Devil's Brigodc (UA), 3rd 

Cineromo—Comclot (WB-7A), 32nd wk 

Crest—The Fox (Clandge 

Egyption— Surfori 2nd wk 75 

El Rey— Here We Go Round the Mulberry Bush 

(Loporti lOth wk 75 

Fine Arts— Poor Cow (NGP), 12th wk 85 

Four Stor— The Graduate (Embassy), 590 

25th wk. 

Gronodo—The Producers (Embossy), 11th wk. ...265 

Iris Fairfax—The Party (UA), 2nd wk 100 

Elvira V), Lido— Madlgan (Cinema 16th wk 200 

Loews— Doctor Dolittle f20th-Fox), 25th wk. ... 65 

Music Ha((—Fists In His Pockets (P-W) 100 

Pantages— Boom' Umv: 2nd wk 90 

Pix, Stole—Chubosco (WB-7A) 

Plozo— Benlomin (Parol 9fh wk 

75 

75 

Regent— A Man and a Woman .150 

(AA) 76th wk. 

Village— Guess Who's Coming to Dinner (Col), 

25th wk 210 

Warner Hnllvwood 2001: A Space Odyssey 

(MGM!, 10th wk 375 

Wilshirc -Yours, Mine 1 50 

and Ours (UA), 5th wk. ... 

Los Angeles Tragedy Depresses 

Film Grosses in San Francisco 

SAN FRANCISCO—The bottom dropped 

out of firsi-run gross percentages as 

FINER PROJECTION-SUPER ECONOMY 

Ask Your Supply Dealer or Write 

HURLEY SCREEN COMPANY. Inc. 

26 Soroh Drive Formlngdolc, L I , 

N 

Y., 1173$ 

news ol the shooting of Sen. Robert F. Kennedy 

in Los Angeles spread through this 

area. While a few newcomers, such as "The 

Sweet Ride." "Torture Garden" and "Hellcats," 

and such holdovers as "Gone With the 

Wind." "The Graduate" and "Elvira Madigan," 

grossed in the 130-180 range, most of 

the screen fare dropped far below average. 

Bridge—Closely Watched Trains (Sigma III), 

15th wk 80 

Cinema 21—The Fox (WB-7A), 7th wk 160 

Cloy- La Chinoise (LP) 

Coliseum Crest, Crown, Geneva—Torture Garden 

100 

150 

Cornn, Comelot .VB 7A), 30th wk 

• 

Emp.r. Yours, Mine and Ours (UA), 4th wk. 

Esquii. :p'j;e Hellcats (Crown) 

GuilJ The Conqueror Worm (AlP), 2nd wk. 

Golden Gate— Gone With the Wind (MGM), 

Golden Gote Penthousi Stranger in Town 

(MGM). 3rd wk 

Lorkin—Bcdaizled (20fh.Foxl 7th wk 

Metro—The Graduate Er.ihov.v!, 23rd wk 

Mission— Planet o» the Apes 20th-Fox), 8Ih wk. 

Music Hall— Elviro Modigon Cinemo V), 9th wk. 

NorthPoint— Treosurc of Son Gennaro (Para), 

2nt1 wt 

Presidi The Queens G- w 3rd wk 

Regent . Foustus ( 

C 

Richfh. , Bottle of Algiers (AA), 5th wk. . 

Surf Funnymon K. rts 'Ifh wk 

United Artists— Doctor Dolittle (20th-Fox), 

18th wk 

Warfield—The Sweet Ride (20th-Fox) 

"The Graduate' 250, 'Fox' 200 

Only Big Seattle Grossers 

SEATTLE — "The Graduate" wound up a 

highly successful 25th week at the Town 

with 250 per cent, barely outdistancing "The 

Fox" as that Uptown feature recorded a 

ninth week 200. An interesting revival duo. 

"The Carpetbaggers" and "Nevada Smith." 

opened up with a strong 175 at the Coliseum 

Theatre. 

Music Box— The Private Navy of Sgt. 

O'Farrell (UA Attock on the Iron Coast (UA), 

2nd wk. 80 

, 

Paramount— Gone With the Wind (MGM), 

32nd wk 100 

Seottle 7th Avenue—The Devil's Brigade (UA), 

2nd wk 100 

Town—The Graduate (Embossy), 25th wk 250 

Uptown— The Fox (WB-7A), 9th wk 200 

"2001: A Space Odyssey' Is 

Denver Boxoffice Champion 

DENVER— "2001: A Space Odyssey" 

took the Denver gross percentage leadership 

by the slim margin of ten points over "The 

Ciraduate" and newcomer "The Tiger Makes 

Out." the latter two doubling average business. 

"The Devil's Brigade." opening at the 

Paramount, and "Yours. Mine and Ours." 

playing for a fourth week at the Denver 

Theatre, each was rated at 185 per cent. 

,'\mong the new pictures attracting outstanding 

business was "Wild in the Streets." 150 

at 

the Centre. 

100 

Cherry Creek. NiDrthglenn, Villo Itolia— No Way 

Treot a Lady (Parol, 3rd wk 

Conlincntol— Doctor Dolittle i20th Fox), 14th wk 

Cooper—2001 : A Spoce Odyssey (MGM), 9th wk 

Denhom— Gone With the Wind (MGM), 33rd wk 

Denver— Yours, Mine ond Ours (UA), 4th wk. 

Englewood, Modigon (Univ), 2nd wk. 

'-*- • ' 

Esquire—The Groduotc i j>.5>'), 25th wk. . 

Monaco— Villo Rides : j :. ."nd wk 

Ogden—Elviro Modigon _ . mo V), 5th wk 150 

Paromount- The Devil's Brigade (UA) 185 

Towne— Here Wc Go Round the Mulberry Bush 

(Lopcrtl, 2r . 100 

• 

Voquc—The Tiger Mokes Out Col) 200 

Record Grosses for "Graduate' 

Continue at Portland 21 

PORTLAND— Ed I. Eessler. manager of 

the Cinema 21 where "The Graduate" is 

playing, said that 

the film's grosses and percentages 

in Portland are tops in the nation 

for the picture. 

Bogdod— Holf a Sixpence (Poro), 2nd wk 200 

Broodwoy— Gone With the Wind (MGM), 30th wk. 250 

21 Cinema The Groduotc Embassy), 15th wk, .900 

Fox—Wild in the Streets AlP wk 

Guild—Here We Go Round the Mulberry Bush 

200 

(Lopert). 4th ^.v 

Irvington— Guess Who's 

140 

Coming to Dinner (Col), 

17th wk 200 

Laurelhurst— No Way to Treat a Lody (Poro), 

6th wk '65 

Off-Broadwoy—The Fox (Clandge), 10th wk. . . 200 

Orpheum— Will Penny (Poro), 2nd wk 170 

20th-Fox Group Scouts 

Film Location Sites 

ALBL^L IRQl r lilm-TN' producer 

Paul Monash and several others from 20th 

Century-Fox in Hollywood were here scouting 

locations for a SlO-million western. 

The film is tagged "Sundance Kid and 

Butch Cassidy" and is scheduled to star Paul 

Newman and Robert Redford, according to 

Monash. He said shooting would begin in 

September, although he definitely hasn't decided 

on locations. He and the others also 

looked at locations in Utah and Arizona 

during the trip. 

With Monash were producer John Forman, 

art director Jack Martin Smith and director 

George Ray Hill. 

New Cinerama Stock Issue 

H01.1A\\(K)D— Stockholders of Cinerama. 

Inc.. meeting Thursday (13) at the 

Cinerama Dome Theatre, voted to authorize 

and issue, 

subject to the approval of the Securities 

Exchange Commission. 3.060.610 

shares of "A" preferred stock. The new 

stock will be issued to present shareholders 

on a one-for-one share basis. 

Spanish Language Policy 

\T\\ AIIR. (AMI Operators of the 

400-seat Court aiinounccd they will change 

the policy of the theatre to the showing of 

Spanish-language films on weekends. 

The life story of Sarah Bernhardt will be 

made into a major roadshow picture. "Madame 

Sarah," for the Walter Reade Organization. 

In 

Colifo 

CARBONS, Inc \-— " B^. K, Cedor KnolK, 

''Ifau

: Marj'lyn 

, with 

I 

ation 

i 

! a 

j 

daughter 

I 

' 

' 

* 

LOS ANGELES 

\Xîlliain "Bill" Wasscrmaii, Cinerama Releasing 

Corp. branch manager, became 

grandlalher tor the sixth time when his 

Natalie (Mrs. Lieb) gave birth to 

a son Jason Allen, This makes Lew Wasserman, 

MC.-\ topper, a gram! uncle. 

Campbell Mciklcjohn is now associated 

Mcritt Stone and Jim Allen in the opcr- 

of the Palms and Meralta theatres in 

west Los Angeles. 

La Tan, secretary at Exhibitors 

Service Co.. was in an auto accident and is 

[ 

confined to her home with a back injury. 

Jack Harris, head of VIP Distributors. 

Beverly Hills, went to New York to arrange 

for distribution of his Panacolor release 

print of "The Oldest Profession," which 

stars Raquel Welch, Jeanne Moreau and 

Elsa Martinelli. Before he went he arranged 

a preview at Panacolor and at Warner Bros.- 

7 Arts on different dates. Harris issued a 

six-page offset pressbook for his film, which 

he says is partly dubbed. 

Joe Moss, Chunk-E-Nut Concessions Co.. 

hosted Al Stanford of the Fox Theatre in 

Paso Robles. They took in an Angels ball 

game, and in the evening dined at Cocoanut 

Grove at the Ambassador Hotel. 

Andy Devine, managing director of Lakewood 

Theatres, and Mrs. Devine are in 

Milwaukee and will go to see her family 

in Georgia. 

Volker Schlondorff is directing "Michael 

Kohlhaas." a Columbia release. Schlondorff 

was winner of the 1966 Fipresci in 

Cannes for "Young Torless" and also won 

the Berlin Critics award in 1967 for the 

same picture. 

Samuel Z. Arkoff. .MP board chairman, 

and James H. Nicholson, AlP president, 

were back at their desks from London and 

a series of European co-production meetings. 

Both were extremely happy at the grosses 

on "Wild in the Streets," which hit a record 

first week gross of $35,000 at the new Embassy 

Theatre in New York. 

Robert M. M'citman, Columbia Pictures 

vice-president, who went to New York last 

week, attended the March of Dimes Humanitarian 

Award honoring Leo Jaffe and the 

presentation of the William J. German Human 

Relations award to Mike Frankovich 

by the .American Jewish Committee. 

I he Vista Theatre case on licensing by 

the Los .Angeles board of police commissioners 

was decided by the California Supreme 

Court in favor of the theatre. The local 

licensing was declared unconstitutional b>, 

the court. It involved harassment by the police, 

and the court noted the law infringed 

on the Bill of Rights. Stanley Fleishman. 

who specialized in these cases, was the winning 

attorney. 

will 

Production at the American Film Insiiiuio 

be handled here bv Richard Wolf. 

The Row is looking forward to another 

Bing Crosby feature. This time the original 

will be produced with Jack Chertok, based 

on a script b\ Henry Denker. 

Iheatrvman-producer Robert Lippert 

plans to start another production. This time 

ifs a prison story, "13th Step." 

SEATTLE 

Jrene Hendrickson, Columbia booker, retired 

Friday (14), with Jim Jones from 

the Kansas City exchange succeeding her. 

Columbia cashier Lisa Lukusa plans to leave 

tomorrow (18) for Minneapolis, where she 

will be married. Kathleen Pigg was named 

to succeed her. At the exchange, office girl 

Mary Dorian began her two-week vacation 

Monday (10). 

DENVER 

Duane Nicholas, United Artists booker, "Remember When" photographs of the film 

on his second week of his annual twoweek 

to Bill LaVelle, BOXOFFICK Magazine, 825 

is 

Army Reserve training program at nsas City, Mo. 64124. We will return all such 

Yakima, Wash. 

photos after their use. 

UA sneaked "The Thomas Crown Affair" 

Friday (14) at the Music Box, where "The 

Private Navv of Sgt. O'Farrell" is in its third 

week. 

Marshall Woodbridge of the Olympic at 

Olympic was booking at Saffle's Theatre 

Service Tuesday (11). Also seen on Filmrow 

were Joe Rosenfield of Favorite Theatres in 

Spokane and Angelo Pecchia of Eatonville. 

The ten-day Allied Arts Film Festival will 

continue through Sunday (23) at the Pacific 

Science Centers. The program is in two 

parts. "The Film as Art and Document" and 

"International Award Winners," and films 

are being screened in two auditoriums. Tickets 

are .$12 for each series or $2 single admission. 

7A 

-Mou "ou 

— 

— 

SAN FRANCISCO 

Theatres, promoted a Memorial Day matinee 

showing of "Doctor Dolittle" at the 

United Artists Theatre. 

phil Zciiovic'h, owner of the Four Star Theatre, 

was chairman of a theatre commit- 

the 110 Fox West Coast theatres in Cali- 

vision manager, is in charge of the plan for Har>ey Anderson, manager of the I nipirc 

Theatre, had back-to-back Saturdav 

tee that honored former assemblyman Bernard 

Brady at a luncheon in the El Portal. 

fornia. 

night sneak previews. The two films shown 

The Variety Club of Northern 

were 

California 

United Artists "The Private Navy of 

Also attending were Fred Sawaske. George 

Sgt. 

had many barkers at the Hawaii convention, 

OTarrell" and "The Devil's Brigade." 

Del Barrio. Wallace Levin and Isabella 

including Clifton Reynolds. Charles Maestri, 

UA branch manager Ralph Clark and advertising 

•Slrohmeyer. 

Al Camillo, Paul Catalana, Martin Foster. 

manager Murray Lafayette attended 

the previews. 

Lou Tavolara, Fox West Coast Theatres Harry Rice, Sam C. Levin, John O'Leary. 

district manager, is working out the theatre \. M. Weiner. Jack Marpole, Doc Henning 

plan that will honor BankAmericard. Master 

Charge and InterBank credit cards. The 

HONOLULU 

and Sammy Segal. 

Jack Partin, branch manager, and Mike 

theatres involved are the Fox .Skyline. Fox 

Powers, district manager, of Cinerama Releasing 

Corp.. sniakcd "A Minute to Pra>. 

Parkside. Fox Warfield. and in the East 

And Other Kawaiian Areas 

Bay. Paramount. Fox Oakland, Grand Lake, 

a Second to Die" at the Jack l.uc>-inanagcd 

By TATS YOSHIYAMA 

Tower. California. U.C. and the new Fox 

Fox Warfield Theatre. 

L

How Many of These Exchange Staffers Can You Identify? 

I his \Ii(l\M'\l film oxchaiiKC employed 53 people on the day who now occupies it? If you can make any of these identifications 

il rinnid into llu- first l)iiildiiii; constructed for a certain city's or if you have any "Remember When" photographs of the film 

Kilniro\>. l>o you know which exchange city was involved? Do you industry, send thciii to Bill LaVelle, BOXOFFICE Magazine, 825 

remember the year? The exchange? Can you identify any of these Van Brunt Blvd., Kansas City, Mo. 64124. We will return all such 

early Filmrowites? Do you recogni/e the building and do you know "Remember When" photos after their use. 

One Dozen KC First 

Runs Gross 125-350 

KANSAS CIT> — -The Graduate." as il 

has lione so many times during its 16 weeks 

at the Brookside. was the boxoffice percentage 

leader with 350 as 12 of the area's 14 

first-run features grossed at an aboveaverage 

clip and the other two films were 

exactly average. Grouped at 

300, nearest the 

leader, were holdovers "Planet of the Apes," 

"Yours, Mine and Ours" and "The Fox." 

Another trio of holdovers enjoyed 200 business, 

or twice normal income, this group 

including "Gone With the Wind," "Camelot" 

and "I'll Never Forget What's 'Isname." 

The only two new films, "Will Penny" and 

"The Savage Seven." grossed 150 and 125 

per cent respectively, each in a seven-theatre 

engagement. 


Brookside The Groduote (Embassy), 1 6th wk. ..350 

Copri Comelot (WB-7A), 30th wk 200 

Embassy Elvira Modigan (Cinema 150 

I V), 9th wk. 

I'll Emb03sv 2 Never Forge* Whot's 'Isnome 

(Regionol), 2nd wk 200 

Empire 2— Planet of the 300 

Apes (20th. Fox), 9th wk. 

Fine Arts— The Fox (Clar(dge), 2nd wk 300 

Glenwood Gone With the Wind (MGM), 200 

31st wk, 

Kimo Here We Go Round the Mulberry Bush 

(Lopert), 3rd wk 125 

Kimo South— Up the Junction (Pora), 3rd wk 100 

Midland— Doctor Dolittic 20th Fox), 17th wk. ..150 

Plaza Yours, Mine, ond Ours UA), 4th wk. ...300 

Seven Theatres Will Penny Para) 150 

Seven Theotres- The Sovogc Seven (AlP) 125 

Uptown The Privotc Novy of Sgt. O'Forrell (UA), 

2nd wk 100 

Henry Christensen Dies; 

Gary. Ind., Theatreman 

lASr GARY, INi:).— Riles lor Henry B. 

Christensen, 69, manager of the Dunes 

Drive-In and a retired steel mill worker, 

were held May 21. He died May 18 in 

Porter Memorial Hospital following a heart 

attack. 

He leaves his wife Ruth, two sons and a 

dû.ghter. 

International Telemeter Corp, Asks 

KC Council for CATV Franchise 

KANSAS CITY—The city council was 

asked Friday (7) to grant a franchise to 

operate community antenna television 

(CATV) to serve the city. 

The franchise would enable International 

Telemeter Corp. a subsidiary of Gulf & 

Western Industries, to apply to the Federal 

Communication Commission for a waiver 

of restrictions placed on CATV in the 100 

largest television advertising markets in the 

United States. 

International Telemeter would pay the 

city $10,000 a year for the franchise, and 

when the necessary waiver was obtained, the 

firm would give the city a grant of $100,000. 

The next year, the company would guarantee 

the city 6 per cent of its gross income or 

minimum of $20,000. The minimum would 

increase to $40,000 the next following year 

and $60,000 the following and all succeeding 

years. 

The company proposes a customer charge 

of $4.95 a month, plus $1 for each additional 

outlet. CATV would enable the patron 

to receive, with studio monitor quality, 16 

channels plus all local FM radio. The stations: 

four from Kansas City and St. 

Joseph, three from New York stations, five 

from Los Angeles and three from Chicago. 

The New York, Chicago and Los Angeles 

stations are all independent. The system 

could be expanded to 25 channels. 

International Telemeter operates 22 

CATV systems in Canada and the United 

States. It has permission to construct systems 

in Jefferson City and Moberly, Mo., 

and has applied for permits to operate in 

several other Missouri and Kansas towns, 

including Topeka. 

Estimates are about 50,000 Kansas City 

households would subscribe to the service. 

This would give a return to the city of 

$180,000 a year under the proposed franchise. 

It will take about a year to obtain the 

FCC waivers and another six months before 

the first customers would begin getting the 

service. The service could be expanded as 

fast as cables could be run throughout territories 

on existing utility poles. The cost 

of the system is estimated at $7 to $8 

million. 

Kerasotes to 

Build 

Carbondale Theatre 

CARBONDAl.F. ILI,.— Kerasotes Theatres, 

with headquarters in Springfield, announced 

it will build an 800-seat theatre, adjacent 

to the campus of Southern Illinois 

University, on two lots purchased from 

Ralph and Anita Dillow. 

George Kerasotes, president of the circuit, 

which al.so operates the Varsity Theatre 

here, said the new house would be named 

Saluki, in honor of the dog mascot of the 

university. 

Bob Fayette Is Manager 

i:VANSVILLE, IND—Bob Fayette, who 

the new man- 

came here from New York, is 

ager of the Loew's and Majestic theatres. He 

succeeds Don Evans, who joined WJ PS- 

Radio as an account executive. 

Chicago Reviews 82 Films 

CHICACiO During 

Board reviewed 82 lilms. . 

foreign, and nine were reje 

ho C ensor 

thicli were 

BOXOFFICE :: June 17, 1968 C-1

^~^ 

NKW WICHITA IWIN—Shonn in (he artist's rindtrinn arc Communwculth's 

de luxe Twin Lakes I and Twin I.ake.s II. which were iipcned with a preview 

for civic and industry leaders Tuesday (II) and to the public the following 

evening. Feagins & Kirsch, Wichita architectural and engineering firm, designed the 

l.OOO-scal dual Ihcalrc. 

KANSAS CITY 

John Davidson made a personal appearance 

^ 

\ 

at the Uptown Theatre Wednesday (12) 

promoting his picture "The One and Only, 

Genuine. Original Family Band." The tele- 

_ _ vision, recording, concert 

stage, nightclub 

and film star promoted 

his film with 

f ox M i d w e s t and 

WDAF-Radio. "The 

J 

Happiest Millionaire." 

V ^ t/ Davidson's other film 

H ^^^^^ 

credit, also played the 

M||^^^^ Uptown fall. The 

^||f^^^^^^^ young performer, who 

.,.,.. is under contract to 

John Davidson ,^^^,^^ ^^^ ^^^^^ ^^^^,^ 

Vista release, currently is appearing in the 

Starlight Theatre production of "Carousel," 

Monday (17) through Sunday (23): The 

first week of rehearsals made it possible for 

him to appear on the opening night at the 

Uptown. 

Other Starlight productions scheduled are 

" 

"The Pajama Game with Gail Martin and 

Bill Hayes. Monday (24) through Sunday 

(30); The Music Man" with Forrest Tucker, 

Julv 1-14; "Annie Gel Your Ciun" wilh 

Kaye Stevens, July 15-28; "Call Me 

Madam" with Ethel Merman. Richard Eastham 

and Russell Nype. July 29-August 4; 

"Show Boat" with Arthur Godfrey. Mary 

Wickes. Judith McCauley and Jean Sanders. 

August 12-18. and "South Pacific" with 

Vickki Carr August 19-September 1. Lillian 

Burnett, formerly of the Boxoffice staff, is 

assistant to Pat O'Neill, publicity director of 

the Starlight Theatre. 

Fred Mound, United Artists' regional 

manager and assistant to the district manager, 

was visiting the Kansas City exchange. 

The Royal Theatre, Frankfort, Kas.. has 

closed after more than 50 years of continuous 

operation. Marjorie .Schrader. whose 

father started the business in 1917. said poor 

grosses and problems securing help forced 

the 

closing. 

The Avalon Theatre. Sarcoxic. Mo., has 

been ilisniantlcd after its recent closing. 

Frank Thonia.s, Tlioni.is f 

ilm Distributing 

Co., was in Des Moines last week setting 

dates and promotions for forthcoming Allied 

Artists and independent productions. 

Ray K. McKitrick, Universal branch 

manager, was fishing on a vacation 

Minnesota. 

Opal Blake, United Artists' cashier, was 

\acationing on the Beaver Dam Lake in 

Arkansas. She stopped over in Fayettevillc 

to visit her stepdaughter and stcpgrandchildren. 

The Dex Theatre, St. Joseph, has been 

closed for the summer. The hardtop, which 

is booked by the Motion Picture Booking 

.-Xgency. plans to reopen in the fall. 

Jim Jones, Columbia trainee, has been 

transferred to the Seattle exchange after 

attending Columbia's national training he 

under the direction of Bill Jeffries. 

The Charm Theatre, Holyrood. Kas.. has 

been closed. The 280-seat house was operated 

by Paul Ricketts. Ness City, Kas. 

The Fiesta Drive-in's tower blew down 

Saturday (8) forcing the closing of the 130- 

car unit. Sterling Bagby jr. plans to reopen 

the airer as soon as he can get 

a tower. 

Arthur McManus, Embassy Pictures, was 

here from St. Louis Wednesday (5) for appointments. 

Out-of-town exhibitors seen on Filmrow 

were: From Kansas Keith Heyl. Junction 

Bill Silver reported that the Patio Drivc- 

From In at Cameron, Mo., has been leased from City. Missouri Mrs. A. E. Jarboe. 

Fred Wilcox to Mr. and Mrs. John Spragg. Cameron: Shelby Armstrong. Milan; Fred 

The 25()-car airer opened for the season Wilcox. Cameron, and Prince Black, Mound 

Saturday (8) after being closed during the City. 

1967 season. Motion Picture Booking Condolences to M. Robert Goodfriend, 

Agency is handling the booking. 

general manager of Durwood Theatres city 

operations, on the death Sunday (9) of his 

brother R. William Goodfriend, who was 

in the textile business. 

The Motion Picture Ass'n of Greatei 

Kansas City picnic was held Monday (3) at 

the Glenwood Lake. Most film exchanges 

and circuits closed early for the event which 

started at 2 p.m. and lasted until the rains 

came at dusk. 

Durwood Theatres held an invitational 

screening Tuesday (1 1) of MGM-Cincrama's 

"2001: A Space Odyssey" at the Empir 

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Rational Gcnerul Pictures, Mike Bisio, 

branch manager, held a preview of the 

Technicolor film "How Sweel It Is." starring 

James Garner and Debbie Reynolds at the 

downtown Loew's Slate Theatre Friday evening 

(14). 

Eric Rose, manager of Arthur Enterprises' 

new Stadium Cinema, a ten-year 

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BOXOFFICE :: June 17, 1968 C-5

i fruit 

. 

CHICAGO 

încc Tripodi, 20 years in the theatre 

business, is managing the Ford City 

Cinema. He was manager of the Harlem 

Cermak Cinema just prior to coming to 

Ford City. He succeeds Al Spargur. who 

transferred to the Sunset Hills Cinema in St. 

l.ouis. 

Jack .Springer, district manager for General 

Cinema, was promoted to booker and 

buyer for all the corporation's properties. 

Bernie Beepa succeeded Springer as district 

manager. 

A Monday and Tuesday (24 and 25) 

Seminar has been set by 20th Century-Fox 

lor c\hibilt)rs and merchandising people in 

connection with "Star!" openings. 

Bob Templer, buyer-booker for Kohlberg 

Theatre Enterprises, is resigning to join S. 

B. Greiver as his assistant. Greiver is expanding 

his booking and buying agency. 

Bob Oda, who was transferred here as exploiteer 

for MGM. is working on a campaign 

for the United Artists Theatre opening 

of "Where Were You When the Lights Went 

Out?" 

Stanford Kohlberg, just 

back from a trip 

to Florida, announced he will have final 

news shortly in connection with a merger 

J 

deal with an eastern cinema group. Kol 

berg also plans to launch 47 franchii 

drive-in restaurants on a coast-to-coast basis. 

The name of this enterprise will be Roast 

Beef Haven. 

Universal publicist John litis scheduled a 

fast trip to Indianapolis to do "pioneer" 

work for the company's new product. 

Jack Clark, president of NATO of Illinois, 

marked its first birthday. Statistics 

show it is one of the youngest and biggest in 

the country, with 225 theatres as members. 

Also, Clark's birthday and wedding anniversary 

fell on the same day Tuesday (11). 

The Clarks have been wed 30 years. 

Sgt. John Orbon, head of the censor 

board, announced thai all pictures released 

after .April 5 come under the terms of the 

new censorship ordinance. This means that 

pictures released after that cannot be exhibited 

to general audiences unless submitted 

to the censor board and a permit is issued. 

PURE 

The Will Rogers collection activities will 

start July 28. Sidney Kaplan, branch manager 

for Paramount, will represent distributors. 

Henry Plitt. president of ABC-Great 

States Theatres, will do a repeal performance 

as exhibitor chairman. 

The M&R Oriental Theatre is the site for 

the world premiere of "Five-Card Stud." 

The date falls in July and plans are underway 

for major promotional activities . . . 

UA branch manager Lou Aurelio spent a 

few days visiting Kerasotes theatres. 

The film "17," handed to Teitel Film 

Corp. for distribution in this area, opens in 

18 outlying theatres on a simultaneous-run 

basis. Charles Teitel, head of the firm, is 

spending a week in New York investigating 

new product. 

Charles Wolk. on a world tour which still 

has another month or two to go. writes of his 

interesting visits in Singapore. Bangkok and 

India. 

Kcrmit Rus.scll, branch manager for Cinerama 

Releasing, was in Milwaukee to start 

opening activities of "A Minute to Pray, a 

Second to Die" at the Riverside Theatre. 

Lana Associates, via Harry l.usigarlen 

(Continued on page C-8) 

•CRAMORES- DRISYRUPS have it. . 

; more body to the drinl

Teach 

somebodYaskill 

. and his skill 

becomes vours. 

Train someone to be a typist. It takes 

about two months. Or train someone to be 

a welder. Four months crash training 

would do the job. The same goes for 

draftsmen, machinists, assemblers, 

molders, bookkeepers. 

In a few short months, your skilled 

labor shortage could be over. For good. 

363 American corporations are 

already spending millions to train unskilled 

people. Whites, Negroes, Puerto 

Ricans, Mexican-Americans and others. 

Can you afford to ignore this valuable 

source of talent? 

These 363 corporations have formed 

a voluntary organization called Plans for 

Progress. They are working to show how 

egual job opportunity works for everybody. 

Let them show you. 

Write : Plans for Progress, 1800 G 

Street, N.W., Suite 703, Washington, D. C. 

20006. You'll get a local action kit which 

tells you how to end the skilled labor 

shortage in your area. 

4 

June 17, 1968 C-7

CHICAGO 

(Continued from page C-6) 

and Erwin Lang, are promoting kiddie 

shows in an effort to help keep children off 

the streets and out of the clutches of trouble. 

This is the purpose behind the five films 

being introduced by Kay Gordon Murray 

at special $25 per day terms. Lana. as the 

distributor in this area, has set up citywide 

bookings of "Pied Piper of Hamlin." "Little 

Boy Blue," "The Queens Swordsman," 

SPECIAL TRAILERS

; 

of 

I 

and 

' 

Crosstown- 

j 

the 

I 

t 

grossing 

' 

"Wild 

' 

' 

boxoffice 

'Planet of Apes' 350 

In 1st Memphis Week 

MliMI'HIS— I ive new pictures enlivened 

Memphis first-run scene and four of 

them proved that they have the ingredients 

necessary to attract large numbers of area 

theatregoers. "Planet of the Apes" was the 

ace of the new group, turning in an 

impressive 350 performance at the Malco. 

in the Streets" and "Villa Rides" were 

right hehind in grossing power, each of these 

pleasers posting good 250s. while 

"Blue." the fourth member of the new group 

to draw above-average business, finished its 

first frame at the Warner with 150. Both 

the holdovers. "Gone With the Wind" 

"Yours, Mine and Ours." also were 

grossing at belter than normal rates with 

300 and 150 respectively. 


Gone With the Wind (MGM), 31st wk. 300 

Moico Plonet ot the Apes (20th-Fox) 350 

Palac!^ Yours, Mine end Ours (UA), 4th 150 

wk 

Pork— Villo Rides iPara) 250 

Plaza, Cinemo Modigon (Univ) 100 

State—Wild In the Streets (AIR) 

Werner— Blue (Poro) 

250 

50 

1 

"Wild in the Streets' 400 

In New Orleans Debut 

NHW OKI E:.ANS—"Wild in the Streets" 

in its first week at the Orpheum Theatre registered 

an excellent 400 per cent. "Doctor 

Dolittle." ninth week at the Lakeside, tied 

with "Gone With the Wind" for second 

place at 200. 

Joy-Modigon (Univ), 2nd wk 150 

Lakeside— Doctor Dolittle (20th-Fox), 9th wk, .200 

Lakeside Cinema I, Oakwood Cinema I Danger: 

Diobolik (Poro), 2nd wk 85 

Orpheum— Wild in the Streets (AlP) 400 

Robert E Lee Gone With the Wind (MGM), 

30th wk 200 

20th-Fox Fieldmen Join Up 

To Build 'Bandolero!' Bow 

ATI ANT.X — Ralph Buring. 20th-Fox 

Brackettville. Tex,, where John Wayne .shot 

"The Alamo." 

Two actresses will play the title role in 

"Madame Sarah," one portraying actress 

Sarah Bernhardt as a young woman, the 

NEW t HARLOIn: WOMIM Ol FICKRS—Here arc the Charlolte WOMPI 

officers during the 13lh annual installation dinner of the club. Joan Brown, center, 

.seated, is the president. Other officers are, not necessarily in the order mentioned, 

Sylvia Lambert, first vice-president; Mrs. James W. Ayers, second vice-president; 

Auvaline Wilson, recording .secretary; Sylvia Lowe, corrcspondmg secretary, and 

Mrs. Coleman Cioodson, treasurer. Also on the executive board are, not pictured, 

Virginia Porter, Amalie L. Gantt, Mrs. C. E. Collins, Mrs. Emery Wister, Lynette 

Glenham, and Blanche Carr. 

Tri-State Group Seeks New Conclave 

Dates to Avoid Conflict With NATO 

ATLANTA—J. H. "Tommy" Thompson, 

president of the Motion Picture Theatre 

Owners and Operators of Georgia (NATO 

of Georgia) and general chairman of the 

annual tri-state (Alabama/Georgia/Tennessee) 

convention held in this city, presided 

at 

a special meeting of members of the three 

associations Wednesday (5) in the Marriott 

Motor Hotel. 

The most pressing matter brought before 

the group was a "conflict" in dates between 

the tri-state gathering, set for October 27-29 

here. 

At the convention of NATO of North and 

South Carolina a month ago in Charleston, 

the group evinced an interest in participating 

President Thompson appointed a committee, 

made up of John H. Stemblcr. president 

of Georgia Theatre Co.. John Huff of Wilby-Kincey 

Theatres, and Carl Patrick, vicepresident 

and general manager of the Columbus 

(Ga.)-based Martin Theatres, to discuss 

ways and means of organizing a campaign 

to oppose this levy by flooding congressional 

delegations in the five states with 

letters and messages of total disapproval. 

At the same time this same trio was asked 

southeast exploiteer. is in Dallas assisting 

to head up the committee to put together 

the annual tradeshow for this year's convention, 

Allen White, southwest exploiteer. to wrap in Atlanta, and the national group's conclave 

up the details for the world premiere of 

scheduled for the second week in No- 

a feature that ranks in importance with 

"Bandolero!" starring James Stewart. Raquel vember in San Francisco. 

the product reels in attracting delegates and 

Welch and Dean Martin, who will be present 

Heretofore NATO has held its annual visitors to the parley. 

lor the Tuesday (18) opening, along convention before the tri-state gathering. GTC's Stembler. a former president of 

with featured player Andrew Prine and producer 

This made it possible for the Atlanta convention 

the Theatre Owners of America (now 

Robert Jacks and director Victor Mc- 

Laglen at Interstate's Majestic Theatre. 

to see the product reels worked up 

by the major studios, one of the main features 

merged into NATO), led a discussion on the 

all-important matter of classification. He 

Due on the scene to lend a hand will be 

of the parley. Faced with this dilemma, warned those present that the U.S. Supreme 

Conrad Brady and Francis Barr. 20th-Fox was decided that Thompson. A. B. Covey. Court decision in the Dallas classification 

it 

international exploitation representatives, Montgomery, president of of Alabama, 

NATO case, seemingly a victory for the industry, 

and Rodney Bush, national exploiteer. 

and Leon DeLozier, Cookeville. pres- 

could turn out to be a "hollow victory" if 

"Bandolero!" was filmed on location at ident of NATO of Tennessee, be empowered the exhibitors sat idly. 

to agree on new dates for the convention Stembler participated in the joint meetings 

of Jack Valenti. MPAA president; his 

counsel Louis Nizer. NATO representatives 

and the code authority. It was agreed. Stembler 

said, that some sort of a self-imposed 

Invited to the premiere are members of 

the news media from the Oklahoma and 

Texas territory and a network of 23 television 

stations in the two states has been set with Georgia, Alabama and Tennessee in a rating system would have to be evolved or 

up to carry the premiere activities and festivities. 

combined annual convention, making it a disaster would result in the wake of aroused 

five-state affair. They were informed by public opinion. 

Buring will go on tour with Prine for a officials that the latchstring was out and A motion was adopted at the meeting. It 

week before the premiere. 

such a merger is under discussion. 

read: 

Other matters of importance were brought "We endorse in principle the efforts be- 

up at the meeting here dealing with wages 

and hours for the theatre industry, which 

has met with widespread opposition, and the tary classification system and will abide by 

proposed luxury tax. 

other playing her in her later years. 

ing made by NATO in conjunction with 

MPAA to establish an industrywide volun- 

BOXOFFICE .: June 17, 1968 SE-1

NEW ORLEANS 

poger A. Caras, who was vice-president of 

director Stanley Kubrick's two companies 

that made "2001: A Space Odyssey." 

now at the Trans-Lux Cinerama, was in 

town to promote the production. He observed 

that the New Orleans experience of 

cither hate or love—anything but indiffer- 

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ence for "Space Odyssey"— is common to 

the nation and that reactions to the picture 

can best be described as irrational. It may 

be creating controversy in New Orleans but 

it also is creating business at the boxoffice 

lakeside Cinema I. "Bonnie and Clyde" is 

back on Canal Street again, for a return engagement 

at the Joy Theatre. "Ssveet November" 

opened at the Saenger and "The 

Conqueror Worm" had its first New Orleans 

showing at four drive-ins and one hardtop. 

Wcldon C. Wade, newly appointed as 

head man at Film Inspection Service, went 

to Texas to bring his family here. Vacationists 

at Film Inspection are Effie Carlisle, inspector, 

and Jay Webre, shipping department. 

playing to capacity audiences. 

George and Claire Pabst of Blue Ribbon 

George Pabst was in Oklahoma and Texas Pictures observed iheir .^.^rd wedding anniversary. 

to set up bookings for "The Wild, Wild 

World of Jayne Mansfield." The all time 

Director Herbert Bibcmian was in New 

liii, "The Sound of Music." is back at popul.ir 

Oakwood Cinema 

Orleans to audition local actors, "with au- 

prices at the I and 

thentic southern speech" for "The Slave," 

which will be filmed in its entirely near 

Shreveport beginning July 15. Stars of the 

film will be Stephen Boyd, Ossie Davis and 

Dionnc Warwick, who will be making her 

movie debut. 

UNIFORMITY 

tL 

VwV vv y 

New Orleans WOMPI 

To Install Officers 

M:W OKI lANS—WOMPI w,ll install 

its officers lor the ensuing year .Saturday 

(22) at a dinner in the Forest Steak House 

beginning at 7 p.m. Shirley Eagan will be 

seated as president. 

Other officers are Lillian Sherick and 

Anna Sinopoli. vice-presidents: Gene Barnetle 

and Delia Favre, secretaries, and Catherine 

D'Allonso. treasurer. Helen Bila, 

WOMPI International recording secretary, 

will be the installing officer, and Joseph 

LaRose. amusements editor of the Clarion 

Herald, will speak on "Modern Trends in 

Motion Pictures." 

In 

addition to the officers, these members 

also will .serve as directors; Dot Dittni 

Helen Bila, Blanche Gubler, Lee Nickolaus, 

Thelma Reinerlh and Doris Stevens. 

'Eve' Premiere Scheduled 

In New Orleans July 11 

NEW ORLEANS — Commonwealth 

United Entertainment's "Eve" will have its 

world premiere at three Gulf .Slate Theatres 

in New Orleans. July II, it was announced 

by Richard Ellman, vice-president and general 

sales manager. 

An intensive promotion, including personal 

appearances by Celeste Yarnall. who stars 

in the title role, will highlight the openings. 

The color feature, a "tongue-in-cheek" jungle 

adventure, is a co-production of Towers 

•CRAMORES' DRISYRUPS have it... 



are uniform orange, uniform lemon, uniform lime . . allinall 

. 


is already in the mix. plus Vitamin "C'. CRAMORES' DRISYRUPS 

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a subsidiary of Angostura Wuppermann Corp. Elmhurst, NY. 11373 

of London and Commonwealth United Productions, 

Inc., and also stars Robert Walker, 

Fred Clark and Herbert Lorn. 

The premiere will be followed by a mid- 

.Soulh saturation booking which will 

include 

Dallas, San Antonio. Houston and Fort 

Worth. Miss 'Varnall also will appear in 

these cities 

to promote the film. 

Mick Jagger. lead singer of the Rolling 

Stones, is writing the musical score for the 

film, "The Performers," in which he also 

has a dramatic role. He will sing one song 

within the framework of the story. 

BOXOFFICE :; June 17. 1968

aneels From HeU opened 

Widow Lark Dnvejn 

Wchita, Kansas, sethnj 

new house record, asweii 

as a!-f.me fy/l^rf/ 

$12 298 in first 5 days. 

FROM THE COMPANY u^p- 

YOii 

THAT BROUGHT 

tomSTERN-aRlen; 

• 

JACKSONVILLE 

piorida's first hurricane of the year lashed 

out vviih rain squalls and winds Thursday 

(6)—a full three months ahead of the 

usual hurricane routine—and interrupted 

motion picture exhibition. Local Filmrow 

distribution offices closed down. As an industry 

wag remarked, "by the antics of Dear 

Abby," as the wagster described Hurricane 

Abby, so named by the U.S. Weather Bureau. 

Anyhow, storm damage was minimal 

and Florida was in need of the torrential 

rains brought by the year's first hurricane 

after a long period of drought. 

Mary Hart, president-elect of the local 

WOMPI. has been elected treasurer of the 

city's President's Council, a combined civic 

organization which represents 200 cultural, 

social and charitable groups in the city . . . 

Doris Postcn. a charter member of WOMPI, 

gave the acknowledgment at the YWCA auditorium, 

when Helen Strader of the new 

Methodist Hospital, addressed the June 

membership meeting and thanked the club 

for its donation of several hundred dollars 

worth of equipment for a thermometer room 

at the hospital. 

Visitors to Filmrow included Arnold and 

Margaret Haynes, Naples exhibitors; John 

Lawson, Ritz, Dc Funiak Springs; Robert 

Mullis, Fox Drive-In, High Springs; Ralph 

Bailey, Eagle Theatre, Blountstown; Herb 

Kaplan, Loew's Theatres publicist from 

Miami, who made a survey of area theatrical 

locations and their potentials; Eddie 

Stern, film buyer for Wometco Enterprises, 

Miami; William Carroll, Vogue, Orlando; 

Bob Jones, Florida Tlieatre, and Vernon 

Carr, Center Theatre, both Florida State 

units, Gainesville, and William Lee, Cinema. 

New Port Richey. 

Edwina Ray, outgoing WOMPI president, 

who has been notified that the local club 

will be host for the 1969 WOMPI International 

convention, has announced that 

Mary Hart has accepted the chairmanship 

of the convention, which is scheduled for 

the Eden Roc Hotel in Miami Beach September 

18 through 21, with Kitty Dowell, 

MGM, and Betty Healy. UA. serving as 

co-chairmen, 

Carroll Ogbiirn, \V;irncr Bros. -7 Arts 

manager, tradescreencd the widely heralded 

short subject "Sky Over Holland," plus 

"Clay Birds" and "The Door " in the Preview 

Theatre. 

One and Only, Genuine, Original Family 

Band" is next, reported Manager Art Castner. 

"Villa Rides" went into action at FSTs 

downtown Florida and holdovers were recorded 

for "Yours, Mine and Ours" at the 

Regency and "The Devil's Brigade" at the 

Center 

MIAMI 

beginning last week the .Miami News ia 

cent discount for youngsters from the 

running a weekly coupon good for a 20- 

regular 

35-cent admission to the Florida State 

circuit's weekly (Wednesday) Summertime 

Fun Shows. The theatres involved are the 

Boulevard, Shores, Sheridan, Paramount, 

Gables, Coral and the Suniland. As in past 

years prizes will be awarded from the stages 

of the theatres and the children on hand will 

be given cartoons to color. The newspaper 

is printing the discount coupon each week 

on Monday and Tuesday during the summer. 

Harry Margolesky, local ad director for 

FST, has started a three-week vacation. He 

will 

One of Columbia's main features of the 

be in Canoga Park, Calif., to visit his 

year. "Hammerhead," was shown by Ed grandchildren, then on to San Francisco and 

McLaughlin, Columbia manager, at an New advance 

screening for special groups . . . Big- 

Tom Elefonte, Loew's Florida division 

York. 

money bidding was expected to follow the manager, was in New York for a managers' 

morning screening of "Bandolero!" by Ed meeting. Loew's has seven theatres in the 

Chumley. 20th-Fox manager, for leading exhibitors, 

who also attended an advance hardtop in Tampa. Also Elefonte was elect- 

state, and construction is to start soon on a 

showing of "Rosemary's Baby" by Fred ed a vice-president of Florida NATO. 

, Paramount manager, followed by 

invitational screening of "Climax" Paramount's "Skidoo," Jackie Gleason's 

first 

nited Artists. 

picture since "Papa's Delicate Condilion" 

five years ago, is scheduled to have its 

world premiere here December 19 at Wometco's 

new and still unnamed twin theatre. 

Gleason, who makes his home in Miami, is 

expected to be on hand for the opening, as 

are some other members of the cast, which 

includes Carol Channing. Frankie Avalon, 

Mickey Rooncy, Peicr Lawford. George 

Raft. Burgess Meredith. Cesar Romero, 

Frank Gorshin and John Phillip 

Law. 

Poster snalchers have been working again. 

This time a 40x60-inch picture was taken 

from in front of the Mayfair Theatre. Wometco's 

John Reed said the motive for the 

crime this time was "art appreciation—not 

merely vandalism." He said the poster was 

"a magnificent example of graphic art." 

•CRAMORES' DRI 

""''°["l'l'l*''f'°"!!L"?!!,!! 

Kdccwood began a summer-long 

nyagcmcnl with Wall Disney product on 

he first day that school sessions ended, be- 

8i""i"8 with "Blackbeard's Ghost," "The 

Harry Botwick, FST district manager, is 

co-chairman of the citywide summer program 

Stars Over Miami, which features 

neighborhood amateur talent contests. TTie 

(Continued on page SE-7) 

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BOXOFFICE :: June 17, 1968


$151,763 




for 



^"^

I 

i 

ATLANTA 

ôttie Southerland, United Artists secretary-receptionist, 

whose mellifluous 

tones have won her the official title of the 

"Voice of Filmrow," has returned from a 

vacation in Chattanooga, where she visited 

her sister . . . Glynda Dunn has joined the 

stenographic staff at the 20th Century-Fox 

Exchange, filling the vacancy created by the 

resignation of Deborah Mason. 

Joel Pos-s, Columbia's southeastern fieldman, 

and his wife are vacationing in St. 

I.ouis, visiting his parents. Before they return 

they will go to Miami, where they will 

visit Mrs. Poss" parents, and Poss will renew 

old acquaintances in the area where he was 

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a theatre manager bclorc becoming an cxploiteer. 

.Screenings at Columbia's Filmrow Playhouse 

included "Villa Rides" and "Anyone 

Can Play" (Para): "Angels From Hell" 

(AIP); "Hammerhead" (Col): "Game for Six 

Loves" (Kay) and "Stephanie" (Chancellor). 

"Bandolero!" was screened in 20th-Fox's 

own room and "Finders Keepers. Lovers 

Weepers" (Eve Production) and "The Uninhibited" 

(Peppercorn-Wormser) were unspooled 

at the Festival Cinema. 

MGM's "Where Were You When the 

Lights Went Out?" starring Doris Day, was 

sneaked Wednesday (12) on the same program 

with "The Private Navy of Sgt. OFarrell"" 

at Wilby-Kincey"s Fox Theatre. 

Juanita Elwell, retired worker in Bailey 

Theatres' headquarters here and presently 

bulletin chairman of the local WOMPI. is 

a patient in Piedinonl Hospital, undergoing 

tests. 

Tom F. Ilupkin.s, operational vice-president 

and treasurer of National Theatre Supply, 

and J. E. Currie. the company's marketing 

vice-president, presided at a seminar 

in the Holiday Inn. dealing with the firm's 

"new way" of supplying the southeastern 

area via a divisional warehouse in Memphis. 

Arrangements for the two-day meeting were 

made by Cecil F. Davis, local branch manager. 

Other managers present at the gathering 

were Charles A. Achee, New Orleans; 

Conrad Bach. Memphis: Harry Hoff. Si 

Louis, and R. D. Turnbull. Charlotte. 

Columbia's "Don't Raise the Bridi;^ 

Lower the River." now showing at six h;irJ 

tops and eight drive-ins. got a healthy boost 

from a tie-up with WPLO-Radio. in which 

a staffer, dressed in bowler and cula\v;i\, 

roamed Atlanta streets for three days sellini; 

SI bills for 89 cents. The station plugged 

the picture and gave away prizes, includini! 

a weekend trip for two at a Florida bcacti 

resort, free dinners and many passes to the 

theatres to those possessing the dollar bills 

whose serial numbers were read over the air. 

Lester Wilson, owner, has resumed management 

of the Jolly Roger Drive-In, formerly 

leased and operated by Ray Glover, 

in Rogersville. Tenn. Esther Osley of the 

Exhibitors Service Co. handles the buying 

and booking for the location. 

Linda Ogbum of UA's accounting department 

is spending her vacation with the sun, 

surf and sand at 

Sarasota. Fla. 

The local unit of the Woman's .American 

Organization for Rehabilitation Through 

Training will sponsor a benefit performance 

of Paramount's "The Odd Couple" tomorrow 

(18) at John and Ruth Carter's Fine 

Art Cinema, where the film will begin its 

run the next day. 

L«e 

Speakers Sick? 

HERSHEL D. PARKER 

'Dixie's finest Speaker Rebuilding" 

1004 HOLLY STREET 

GADSDEN, ALABAMA 

Tennessee Valley POPCORN 

NEW AND USID POPCORN MACHINES 

BAGS, BOXES, SALT, SEASONING 

Satisfaction Guaronte«d 

STAR ond GOLD MEDAL MACHINES 

J-'o'l^Vs'rWord Popcorn Co. TtrS's""*? 

ARTOE ^CEriON LAMPHOUSE 

Consistent Quality—Steady Light—Trouble Free—Eliminates carbons, soot, 

heat, wavering light, 

color changes, dark edges, fading, washouts, foc^s^ shift 

Mel Gerbcr. assistant to Martin Theatres 

vice-president, and general manager Carl Patrick 

headed the circuit's delegation to 

Bowling Green. Ky.. for the dedication of 

Martin's l.OOO-seat theatre. 

John H. Stcmblcr, president of Georgia 

Theatre Co. and treasurer of NATO, attended 

the Scottsdale (Ariz.) directors' meeting 

of NATO. 

Cone Maddox III and Louis Osteen. owners 

of Modular Cinemas of .Xmerica, operator 

of two newly opened MiniCinemas here, 

have leased their East .Art Cinema to George 

j 

i 

Tarrant, who for many years managed the 

Madison Theatre. At one time he worked 

for National Screen Service. E. Bill Andrew 

of Southern Independent Theatres is doing 

^ 

Tarrant's booking and buying. 

| 

Don Knotts, star of Universal's "The 

j 

Shakiest Gun in the West." was forced to ( 

cancel a promotional visit here in connection 

with the Wednesday (12) multiopening of 

the picture at 11 drive-ins and seven theatres. 

Ann Smiley was advised the star had 

injured his leg while on the West Coast. 

She had to cancel Knotts" appointments for 

IV, radio and newspaper interviews and 

;i liincbcon. 

Jim Long New Manager 

F( .m Wcslorn Edition 

TURLOCK. CALIF.—Jim Long, former 

assistant manager of the Fox Theatre. Salin.is. 

is the new manager of the Fox Turlock 

I heat re. 

SE-G 

BOXOFTICE ;: June 17, 1968

Partying Is Such Fun, 

Even for Exploiteers 

ATLANTA— Film company lickl rcprcsentalivcs 

arc a highly competitive lot and 

the firm conviction is that it is dangerous 

for more than two of them to gather in one 

place without a small riot resulting. 

Of late, several of these worthies, never 

more than four, have heen (when they were 

in town) getting together for luncheon at 

Fan & Bill's food emporium on Peachtree 

Street. 

This gave Ralph Buring, 20th Century- 

Fox exploiteer, an idea, which he discussed 

with his wife Margarite, a fashion consultant. 

"Let's have a party for these jokers and 

their wives and dates and see what happens." 

said Buring, who now sports a fullblown 

heard a la Al Hirt. His dutiful wife 

agreed. 

It was an al fresco social in the yard of 

the Buring home in suburban .Atlanta, and 

it turned out to be one of those wonderful 

occasions, complete with stimulating conversation, 

a minimum of shoptalk, much kidding, 

plenty of refreshments and a wonderful 

meal, the piece dc resistance being roast 

turkey, with all the trimmings. 

Enjoying the hospitality of the Burings 

were Judson and Anne Moses (MGM): Mr. 

and Mrs. Joel Poss (Col); Mr. and Mrs. Tom 

Smith (VVB-7 Arts); Mr. and Mrs. Howard 

Ghcrman (Para); Don Davidson (AIP) and 

date and Steve Cucick. Buring's assistant 

and date. 

One fieldman was missing—Howard 

Pearl—who was vacationing in Europe. One 

wag commented: "If ol" Howie had known 

about this party he would have swum the 

Atlantic to get 

here for it." 

'Green Berets' to Bow 

In Atlanta July 4 

ATLANTA—Ernie Grossman, executive 

coordinator of advertising and publicity 

worldwide for Warner Bros.-? Arts, and 

ploiteer. 

John Wayne will be on hand for the 

opening and also will be grand marshal of 

WSB-TVs Salute to America street parade, 

the theme of which will be "So Proudly We 

Hail." 

David Janssen. who co-stars in "Berets," a 

connection with the Atlanta engagement ol 

ilie picture, which will be attended by members 

of the international news media, with 

a press conference-breakfast set up for the 

morning of July 4. Headquarters will be the 

Regency Hyatt House. 

A feature of the on-stagc ceremonies preceding 

the showing of the picture will be 

the presentation of WSB-TVs second Salute 

to America Award to Wayne by Mayor 

Ivan S. Allen jr. The first such award was 

presented to Bob Hope last year when he 

was grand marshal. 

"Berets" was filmed on location at Ft. 

Benning, Ga., with the cooperation of the 

Army, and the military will take a prominent 

part in both the parade and the opening 

of the picture. 

More than .^50,000 swarmed into downtown 

Atlanta to see the 1967 march and 

250,000 others viewed it on WSB-TV, which 

will telecast it 

in color this year. 

Outstanding screen and television personalities 

who have participated in previous 

parades, the largest such July 4 patriotic 

demonstration in the nation, are Victor 

Jory, Eddie Arnold, Michael Rennic, Macdonald 

Carey, Leonard Nimoy, Richard 

Carlson, Jackie Cooper and Barbaia Eden. 

MIAMI 

(Continued from page SE-4) 

program is scheduled to begin Friday (21). 

City manager Melvin Reese first suggested 

the program. 

Mel Karl, executive secretary of the Florida 

Screen Actors Guild, became a father 

for the third time, when his wife gave birth 

to their third daughter. 

A I6nini print of Columbia's "A Barefoot 

Mailman" has been presented to the 

F'lorida Atlantic University for the Theodore 

Pratt collection of Florida-oriented novels 

and research donated to the school's library 

by the author. 

Loew's Officials to List 

Opening Plans in Atlanta 

ATLANTA—Bernard Myerson, Loew's 

Theatres executive vice-president, and Er- 

Leo Wilder, national promotion director, 

have been in the city setting up the opening 

nest Emerling, vice-president of public relations, 

tomorrow 

of "The Green Berets," scheduled to make 

are due here (18) to host 

its southern bow July 4 at a special engagement 

a luncheon and announce plans for the 

at Wilby-Kincey's Fox Theatre, 

opening of the circuit's second hardtop in 

Handling details on the local scene is 

Tom Smith, WB-7 Arts southeastern ex- 

Atlanta, the Tara. Significantly, the luncheon 

will be in the Tara Suite of the Marriott 

Motor Hotel. 

Tara, an imposing de luxe 1,000-seater, is 

nearing completion in the Dogwood Shopping 

Center, It is scheduled to be opened 

July 10 with the continuation of "Gone 

With the Wind," which has been playing 

the Loew's Grand here since the picture rebowed 

Batjac production, released by WB-7 Arts, 

will be here as will Michael Wayne, John's 

in 70mm October 4, 

Rein Rabakukk is Loew's southern division 

son, who produced the picture, another 

Wayne son Patrick, who manager, and makes his headquarters 

is featured, Jim 

in 

Hutton, Bruce Cabot, Raymond St. Jacques, 

Irene Tsu and Robin Moore, author of the James 

Atlanta. 

R. Webb and Ken Taylor have 

book upon which the film is based. 

Three days of activities are planned in 

uritten the screenplay for MGM's "".Alfred 

the CJreal." 

Ray Cook Achieves 

Ambition, Buys Airer 

SPKINCIIITD, OA. — Raymond F. 

Cook has realized a lifelong ambition. He 

now has a theatre of his own. 

It is the 250-auto capacity Skyvue Drive- 

In, which opened lor business Thursday (13) 

with MGM's "Have 'Vou Heard the One 

About the Traveling Saleslady?" 

Cook's yen to become an exhibitor dates 

back to the days when he was in high school 

and worked in Martin's Baker Village Theatre 

in Columbus. Fate decreed otherwise and 

a business career took him to Arkansas 

imtil he learned that the drive-in in Springfield, 

which had been closed, was for sale 

by the owners, Rufus Wilson and Pat Ingraham, 

who had built it and later leased it to 

individuals who failed 

to make a go of it. 

Cook returned to Georgia, made his deal 

and happily set to work remodeling and refurbishing 

the layout, doing a lot of the 

work himself. He has installed all new 

equipment in the renovated concession 

stand, tidied up the parking area, put in new 

speakers and repaired and repainted the 

screen. 

Prior to opening the Skyvue, Cook made 

a survey of his clientele in Springfield and 

surroundings and drew up a policy of strictly 

general-audience pictures, with emphasis on 

the family-type film. At present he is operating 

six nights a week, closing on Sundays, 

until such a time when his patrons will approve 

of Sunday movies. 

Cook is playing it smart by adapting his 

drive-in to the clientele instead of vice versa. 

He is not risking the boycott that proved 

the undoing of his predecessors. 

E. William Andrew of Southern Independent 

Theatres. Atlanta, is busing and 

booking for the Skyvue. 

THE 

NEW REED 

DRIVE-IN 

SPEAKERS 

Can be dropped or thrown from Car 

Windows on to solid concrete 100 or 

more times without causing Cone/ 

Mechanism to go Dead or OFF-lone. 

New Improved and stronger "break a-woy" Hanger 

Arm (easily replaced in field) minimizes damage 

to Speaker Case when run over. Sound Cutoff Kits 

tcr all 

speakers now avoilable. 

Also repair parts for otfier makes, cords, tfieft 

resistant cobles, volume controls. New Cone/Mecfionisms, 

etc., etc. Factory re-manufacturing of your 

old Cone/Mechanisms. 

WRITE FOR BROCHURE & PARTS CATALOG 

REED SPEAKER CO. 

(Speakers — Junction Heads — Parts) 

Rt 1, Box 561—Golden, Colo, 80401 

BOXOFFICE :: June 17, 1968 SE-7

lions, has announced. 

! 

j 

I 

^yur de 

IIaxe 

ôcice/'Lomiger 

iSn isn tI a macnine L 

IT'LL 

Don'f take our word 

Ask Exhibiiors. 

Kt 

MAKE MONEY FOR YOU 

Covinglon, La., Star 

Now Has Cinerama 

CO\ INC.TON. LA.—Warren and Philip 

Salles have reopened the remodeled Star 

Theatre as a Cinerama house. The interior 

of the old structure was completely rebuilt. 

.Acoustical 

walls now are covered by pale 

\cllow Fiberglas drapes and a marble en- 

I ranee and foyer complement the interior. 

The Star was opened here 60 years ago 

by the Salles family. 

MEMPHIS 

paul Harrington jr., owner, has began operation 

of the l.akeview Dri\e-ln at 

Hardin. Ky. 

Guy Amis, Loco at Lexington. Miss . and 

L. F. Haven jr.. Imperial. Forrest City. Ark., 

were among visiting exhibitors. 

T. A. Gurcier. 76, West Memphis. Ark., 

who contracted for carpets with theatres all 

cner the Memphis trade territory, died in 

Coca-Cola Building Plant 

In Greensboro, N.C. 

(iKI I NSBORO. N( ~ Coca-Cola 

U.S.A.. a division of the Atlanta-based 

Coca-Cola Co., will begin construction this 

month on a S5 million manufacturing and 

distribution complex, Fred W. Dickson, 

president of the company's American opera- 

Included in the complex will be an 80,- 

OOO-square-foot plant for canning of carbonated 

beverages, a syrup manufacturing 

plant and a private (rucking operation for 

distribution of those products. 

Construction of the facility on a .^4-acre 

iract will be carried out in stages during the 

next three years. The plants will serve boiilers 

in both the Carolinas and in parts of 

\ irumi 1 ,iiul West Virginia. 

French actress Sarah Bernhardt and her 

>mpany visited the U.S. ten times, the last 

lur on "farewell" lours. 

BUT, in any case 

be sure you see it 

or get our brochure 

MASSEY 

êallna C oninanii 

100 Taylor St., Nashville, Tenn. Tel.: CHapel 2-2561 


LmÎ 

macHAVT • •. r»THn s • • TH£AT»r • * M or 

DAY ,* . OPtKIUCS , * « lOir 

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Vilanaclfa 

^r^noiKINC SEffflCE: 

SE-8 BOXOFFICE :: June 17. 1968

Co-Stars Tour Texas 

For 'Bandolero!' Bow 

DM 1 

\S — C linl Kilcliic .iiul Aiulrcw 

co-stars of 20ih Ccniury-F'ox's "Bandolerol" 

Princ, 

began simullaneoiis lours of 

20 

southwcslern cities Sunday (9) on hchalf of 

the film which will have its world premiere 

here Tuesday (18). 

The elaborate "Bandolero!" premiere activities 

also include a 23-city live TV broadcast, 

a press junket, a regional beauty contest 

and a gala opening night celebration at 

Interstate"s 

Majestic Theatre. 

Stars James Stewart and Raquel Welch, 

producer Robert L. Jacks and director Andrew 

V. McLaglen are scheduled to make 

personal appearances in connection with the 

premiere. 

Texas Theatre in Haskell 

Leased by Quisenberrys 

HASKll L, irX.— Mr. and Mrs. Richard 

Quisenberry have leased the local Texas 

Theatre from Ray Townsend. Operation of 

the house five days a week under the Quisenberry 

management began the final week 

of May. Shows arc not held on Thursdays 

and Fridays. 

Quisenberry. who is still stationed at Sheppard 

Air Force Base in Wichita Falls, comes 

here on weekends to assist his wife and 

three children with the theatre. He will be 

able to join the family here permanently August 

1. 

Matinees are shown on Saturday and Sunday; 

Tuesday night is observed as "Bargain 

Night" at the Texas. 

Interstate Projectionist 

J. C. Moore Dies at 74 

DALL.AS— Funeral services were held 

Tuesday (11) for J. C. Moore. 74. a projectionist 

for the Interstate Theatre Circuit. 

Moore, a lifetime Dallas resident and motion 

picture theatre boothman for a half century, 

died Sunday (9). 

He was one of the founders of the Moving 

Picture Machine Operators Local 249. 

which began activities in 1912. He also 

assisted in the establishment of the Credit 

Union for Theatrical Employes in Dallas 

and served as its president until last year. 

He leaves his wife; two daughters. Mrs. 

Catherine Fry of Mesquite and Mrs. Mildred 

Marable of Dallas; three grandchildren 

and nine great-grandchildren. 

HOUSTON 

Frankenstein" June 21; "Dracula." June 28; 

"The Wolfman." July 5. and "The Bodysnatchers" 

July 12. The University of Hous- 

Can You Identify These Ten Texans? 

Last week we ihalkiimd .\i>u to idiiilif) llusf distrihiilors and txhihitors »h« 

look part in a film sales meclinj; in Dallas 14 to 16 \ears ai>o. I he Dallas exchange 

hosting the sales meeting was MGIVI, represented in the photo by LeRoy Bickcl and 

Vernon Smith. So, if you remembered or guessed the right exchange, you win ten 

points right off the bat. Now, here arc the identifications, worth nine points each in 

our "Remember When" game: from left to right, Vernon Smith; Dave Callahan, 

Rowley United Theatres; Leon Abranis, Long Theatres; Tim Stamps, Wallace 

Blankenship Theatres; Thco Routt, Long Theatres; behind Routt, Sonny Martini of 

Martini Ihcatres, Galveston; Debbs Reynolds, R. N. Smith Theatres; Bickel; R. N. 

Smith of R. N. Smith Theatres (at Mission, Raymondville and Falfurrias), and Al 

Reynolds, then with Claude Ezell Associates. 

ton's Lecture Artist Series sponsors the 

showings of the films. 

Talented Houston youngsters were called 

to audition Monday (10) for roles in a feature-length 

motion picture to be produced 

in late summer by Imago-Universal, a new 

Texas-based company. Ned Bosnick is 

producer-director. 

The film is about a Texas 

boy who moves to California and enrolls in 

Hollywood High School. Budget for the picture 

is $1 million. The producer won top 

prize in his category at the 1965 Berlin Film 

Festival for a TV film about deaf mutes. 

"The Silent Crisis." which he wrote and 

directed. 

Barry Beckerman Named 

Paramount Story Editor 

From Western Edition 

HOLLYWOOD—Barry Beckerman has 

been appointed story editor in charge of 

literary development in New York, it was 

announced by Robert Evans. Paramount 

Pictures vice-president in charge of studio 

production. 

In his new position, Beckerman will 

deal with acquiring and developing all literary 

properties to be made into motion pictures. 

He will deal directly with all publishers, 

agents and writers on the East Coast. 

Beckerman joined Paramount in Hollywood 

as assistant to Marvin Birdt. Prior 

to that he was with Palomar Pictures and 

series 

J^ of (;

1 . Wolper 

DALLAS 

Qongratulations in Hill VVillianis. ihc 

VVOMPI Boss ol Ihc Year, who has 

been promolcd from 20ih Century-Fox exchange 

manager in Dallas to southern division 

manager for the company. I.loyd Edwards, 

formerly with the 20th-Fox exchange 

here hut more recently manager of the Charlotte 

exchange, is returning to succeed Williams. 

Congnilulatifins, too, to Don Morris, who 

has advanced from salesman to assistant 

exchange manager for MGM in Dallas. Don 

had worked for RKO. American International. 

United Artists and Warner Bros, 

before joining MGM six years ago. He fills 

the position made available when Bob Davis 

moved to American International as assistant 

branch manager under Don Grierson. 

Davis had been with MGM 21 years and is 

widely known in the territory. 

Mabic Guinan, retiring WOMPl president, 

will install the club's new officers 

Wednesday (19) at the Lone Star Gas Co. in 

a candlelight service. New officers are: La- 

Verne Gordon. Interstate, president; Esther 

Covington, MGM, vice-president, program; 

Joyce Smith, Cross Roads, second vicepresident, 

membership; Mary Deeds, Dal 

Art, recording secretary; Martha Esslinger, 

Pacific Theatres, corresponding secretary; 

Dorothy Chambless, Pacific Theatres, treasurer. 

Mable Guinan will remain on the 

WOMPI board of directors for another year. 

OOOPS! The new Cinema Theatre in Big 

Spring, owned by R. A. "Skcet" Noret and 

John Watson, has 168 lege chairs. The 

theatre has a first-run policy appealing 


MIRCHAKT • rATHO S 

Vilmack 

l.irycK 

lo college students and patrons interested 

in art productions. 

Gazzie Moseley, WOMPI member from 

Houston, advises that shes "walking the 

bars" and doing very well at the Bellaire 

General Hospital, where she will remain 

two or three weeks. She will have to learn 

to walk with the "new member" in her left 

hip before she can return home. She's most 

appreciative of the many cards, letters and 

expressions of concern which have reached 

her since her operation . . . Cathleen 

Litsey, formerly with Paramount, is in Bay- 

Hospital, where she underwent an emergency 

lor 

appendectomy. Her husband Roy 

formerly was with Warner Bros, and Phil 

Isley Theatres. 

Hal Moore, National Theatre Supply, relumed 

from Odessa where he had conferred 

with Hodge Bros., owners of the H & H 

Theatres. NTS is handling the equipment for 

the circuit's Grandview Cinema, which 

Hodge is building in the Grandview Shopping 

Center, three miles from downtown 

Odessa. A mid-October bow is planned for 

the theatre, which will be described in detail 

in a forthcoming MODERN THEATRE 

article. 

Lee Parrish, president of Associated Popcorn 

Distributing Corp.. left Sunday (9) for 

hospital treatment in Berkeley, Calif. His 

address is Ernest V, Cowell Memorial Hospital, 

University of California. Creek and 

College Avenue, Berkeley, Calif. 94720. No 

doubt Lee would appreciate cards and letters 

from his many industry friends while he's 

so far from home. He and his wife have 

rented an apartment in the nearby area for 

her use while he's in the hospital; they hope 

I hat after a short time he will be an outpal 

ient. going back and forth from the 

aparimcnt to the hospital for treatments as 

needed. 

Bernard Bragcr, Paramount exchange 

manager, celebrated another joyful birthday 

Monday (10). Paramount employes observed 

Ihc occasion with a luncheon in his honor 

... Ed Gordon returned to his work at Para- 

NEED A NEW SCREEN? 

We Sell HURLEY SCREENS— the Finest 

ORDER NOW! 

Write or Phone: LOU WALTERS Sales & Service. Int. 

4207 Lawnview Avenue. Dallas, Tex. a/c 214 388-1550 

mount after a vacation with relatives in 

Jackson, Miss. 

Les Ketner of San Antonio was a 

Dallas 

F ilmrow visitor. Les is well known in southern 

Texas for contributions to various industry 

tradepapers. He visited Alfred N. 

Sack of Sack .Amusement Co. and sever. il oi 

the film exchanges. 

Dave Powers, sales manager for Irwin 

.Seating Co. of Grand Rapids, Mich., was a 

dinner guest of Lou Walters of Lou Walters 

Sales & Service. Powers and Walters went 

over the line of theatre seats being made by 

Irwin and discussed the Irwin expansion 

plan. Robert Irwin, company founder, c.inie 

from the old country and enjoyed a reputation 

for finely carved furniture, dealing primarily 

in artistically carved pews. The Irwin 

company has been widely known for its 

church, cathedral, stadium and school seats 

and also has made some theatre seats. However, 

the company is expanding its facilities 

and will be giving more emphasis to theatre 

seating, which will be handled through the 

Lou Walters firm. 

Condolences to Bob Wilkerson. Universal 

assistant sales manager of New York City, 

whose wife Nell died May 31. Funeral services 

were held in Memphis Monday (3). In 

addition to her husband. Mrs. Wilkerson 

leaves three sons. Wilkerson is well-known in 

the Dallas film territory, having been with 

the Universal exchange here several years 

before taking the New York assignment. 

The Dallas WOMPI Club received the 

Outstanding Club Award at the close of the 

fiscal year of the Dallas Federation of 

Women's Clubs, it was announced by president 

Mable Guinan. Awards were made in 

three categories— to clubs of less than 50 

members, clubs with 50-100 members 

(WOMPI belongs to this group) and clubs 

with more than 100 members. This is the 

second consecutive year WO.MPI won this 

award. We regret we do not have enough 

space in this issue to enumerate the activities 

which earned the club this outstanding 

recocnition. 

Lew Peterson to Write 

'Nat Turner' Screenplay 

From Western Ed.ticn 

HOLLYWOOD—A writer, who graduated 

from the Morehouse College in .-Xtlanta 

from which the late Martin Luther King also 

graduated, has been assigned by David 

to do the screenplay for the 20th 

t cntury-Fox release of "The Confessions of 

Nat Turner." 

Lew Peterson, author of the Broadway 

play, "Take a Giant Step," will write the 

script about a preacher who led one of the 

early slave revolts in the South in 1831. 

. 

. , 

Ur 

ONE OF OUR ENGINiERS CHECK YOUR BOOTH WITH YOU. . 

I CENTURY PROJECTORS STRONG LAMPS GENERATORS RECTIFIERS 

LENS REFLECTORS PARTS BOOTH SUPPLIES 

MODERN SALES & SERVICEJNC. 2200 Young St. oaiias ri 73191 

BOXOFFICE :: June 17. 19()S

, 

,n,e.nallonal 

AngeJs From Hell opened 

»adow Lark Drive in, 

Wichita, 

Kansas, settmg 

new house record, aswen 

"afaSW fy;isi»* 

412 298 in first 5 days. 

^ ^-m. =.pv,nUS RECORD 

HELD BY-HELl-S 

ESIiSr'"-^- 

RtLtASt 

Piclutes 

yimericarL.L^} ^niernahzonai 

EXCHANGE'

j 

OKLAHOMA CITY 

paul Stonum, Redskin and Miller theatres, 

Anadarko. won the portable color TV 

set offered as a prize during the May 22- 

June 4 American International Pictures 

drive. Sam Brunk. executive secretary of 

the United Theatre Owners of Oklahoma 

and the Panhandle of Texas drew Stonum's 

card from a box containing several hundred 

names. For each picture played during the 

drive, a card was made up with the exhibitor's 

name, the name of the picture and the 

date played. .Stonum. who won with "Nashville 

Rebel." which played at the Miller May 

.^l-June 2. picked up his prize Monday (10) 

while in Oklahoma City for the UTOO 

board meeting. Witnesses to the drawing 

were Harry McKenna. I.ois Scott and Mrs. 

Jack Keeler (formerly Nina Milner). Congratulations. 

Paul Stonum! 

Jackie l.cmoinc Hand, \5. son of Mr. and 

Mrs. Roller Hand who have the Beaver Thca 

good number 

to call - 

CE 6-8691 

THEATRE SUPPLIES 

THEATRE EQUIPMENT 

CONCESSION SUPPLIES 

FULLY EQUIPPED 

REPAIR DEPT. 

"Your 

Squipment 

Complete 

House" 

atre in Beaver, died Tuesday (4) in an ambulance 

as he was being rushed to a hospital 

after being injured in a diving accident. The 

boy had been swimming in the river north 

of Beaver with other youngsters when he 

apparently struck the bottom of the river on 

a dive. Jackie would have been a sophomore 

next fall and was prominent in junior high 

athletics and activities. Funeral services were 

conducted at the Beaver Junior High auditorium 

Friday morning (7). Burial was in 

Hartford. Kas. 

Among Filmrow visitors were Fred Souttar. 

Fox Midwest Theatres district manager 

for Kansas and Oklahoma; Don Ireland. 

FMT divisional booker, and G. L. Nichols, 

manager of the circuit's Fox in Tulsa. Souttar 

and Ireland arc headquartered in Kansas 

City . . . Other Filmrow visitors: Mr. and 

Mrs. Bob Smith. Grand Theatre and Theatre 

Poster Service. Canton; J. S. Worley. Texas 

and Pioneer theatres. Shamrock; E. B. 

Anderson. Riverside Drive-In. Norman; G. 

F. Ortman. Ortman Theatre. Hennessey; 

Mr. and Mrs. Dennis Collier. 89Er. Kingfisher; 

Charles Townsend. Star and El-Co. 

Shattuck; Mr. and Mrs. Charles Smith. Corral 

Drive-In, Wynnewood; Roy L. Rollier. 

1 amont at Lamont, and Levi Metcalf, Canadian 

and Skyvu Auto Theatre. Purcell. 

Condolences to Dan Snider, whose father 

Daniel. 68. died here. Dan, long with RKO 

and Universal in Oklahoma City and now 

manager of the Universal film exchange in 

Memphis, was here for the funeral services 

Friday (7). 

(. B. "Chock" Hudson, who has the 

Simplex Screening Room on lilnirow. 

underwent surgery at an Oklahoma City 

hospital but is now recuperating at home. 

His son C. B. jr. 

screening room. 

has been taking care of the 

Your correspondent (Sam Brunk) ,ind 

wife l.yn attended commencement excrci^cv 

at Norman Sunday (9) where our grancKon 

Samuel J. LaMonte was graduated from ihe 

University of Oklahoma Medical School. 

Sam spent several years of hard work ,ind 

study to get that M.D. degree, including u\o 

months at Queen's Hospital. Honolulu, .md 

two months at a very fine hospii.il in 

Okeene, Okla. Starting July I he will In. .in 

intern for a year at Oklahoma City's NKtc\ 

Hospital. 

When it rains in Oklahoma, it just keeps 

on. For nine consecutive days, startinu Kite 

in May we got rain, hail and high uinds. 

Then came two days of sunshine, followed 

by more rain Thursday (6) and Friday, putting 

a damper on construction of two Okla- 

, 

homa City drive-ins—the Winchester and 

i 

the 14 Flags— in the southern part of the;! 

city. Both were shooting for June openings 

but their chances look slim unless we gel 

a prolonged dry spell. 

SAN ANTONIO 

îlliam J. O'Donncll, hc.id of Cinema Arts 

Theatres, with headquarters in Dallas, 

was in the city to attend the special showing 

of "War and Peace" at the circuit's Woodlawn 

Theatre, opening HemisFilm '68. 

Two imaginative color films were shown 

as the twin features of Italy Week June 

8-15 in the summer-long United Nations 

Children's Fund Children's Film Festival at 

the San Antonio World's Fair-HemisFair 

"68. "Giuseppina" and "Bird Island" were 

shown at 4 p.m. daily in the International 

Theatre, along with a short introductory film 

about UNICEF projects in more than 100 

countries. Both films were donated to the 

U. S. Committee for UNICEF by the distributor. 

Radiant Films, for showing at 

HemisFair. .Ml proceeds from the festival 

will be used to support UNICEF projects. . 

SW-4 

THE 

NEW REED ''".""SPEAKERS 

Can be dropped or thrown from Car Windows on to solid concrete 100 or more 

times without causing Cone/Mechanism to go Dead or Off-tone. New Improved and 

stronger "breok-o-way" Hanger Arm (easily replaced in field) minimizes domoge to 

Speaker Case when run over. Sound Cutoff Kits for all speakers now available. 

Aljo ropoir parts tor other mokes, cords, theft resistont cobles, volume controls. New Cone/Mechon 

ijms, etc., etc 

Factory rc-monufoctunng of your old Conc/Mechonisms 

Write lor Brochure or\d Parti Cotolog 

Reed SfieaMe^ Ga4ftfxan4f 

(Spfokcri — Junction Heads — Ports) Rt. 1, Bo« 561 -Golden, Colo 80401 

Sid Shaenfield, manager of the Woodlawn: 

Theatre, is proud of the gold troph\ on display 

in his office which was won by the 

theatre bowling team as first prize in team 

competition in the Woodlawn Bowling 

Leacuc. 

Assaf Dayan to Play Role 

In John Huston's Film 

HOII.YWOOD— Assaf Dayan, son ol 

Israeli 

war hero General Moshe Dayan, will 

star opposite John Huston's daughter in 

20th Century-Fox's "A Walk With l,o\e and 

Death," to be made in southern France 

Dayan. 21. who has played in two produc 

tions, is a private in the Israeli army. Hi* 

sister is a novelist and a lieutenant in the 

army. Huston, who directed his 

father Walter 

Huston in "The Treasure of Sierra 

Madre." now will he directing his Id-year 

iild daughter. 

BOXOFTICE :: June 17, 196f

Milwaukee Film Group 

Holds Annual Meeting 

MIIW \l kl 1 Ahoiil :i)U nKMiiluMN ol 

the Better lilms Council ot Milwaukee ami 

a cross section of industryitcs were on hand 

Monday (3) lor the organization's annual 

luncheon-nieeting. 

The award, which cusloniatiK goes to an 

outstanding individual in the comnuinity. 

this year was presented to the film industr\ 

in general, as a token of the excellent cooperation 

received during the year. Joe Strother. 

vice-president of Marcus Theatres Management, 

accepted the plaque for the industry. 

The S200 scholarship, presented annualK 

to a motion picture industry student, was 

awarded to Robert Alsheimer. 

Among those asked to take bows were 

Estelle Steinbach, group sales director; Don 

May, district manager, and Jack Kois, Cinema 

1 manager, all of the Prudential circuit; 

Slrother; Russ Mortenson, Standard Theatres 

general manager; G. Butler, WISN-Radio 

manager; Rod Synnes, community relations 

manager, WTMJ-TV; Val Wells. Motion 

Picture Commission executive secretary; 

Gerry Franzen. Cinema. Inc.. general 

manager, and Bill Nichol. Bo.xoffice representative. 

Andrew Spheeris. owner of the Towne 

Theatre and WEMP-Radio, and Fred 

Koontz. Prudential general manager, were 

scheduled as guest speakers, but were out 

of the city at the time. M.P. "Pat" Halloran, 

Universal Pictures branch manager, subbed 

for them. 

In his ten-minute address, Halloran spoke 

on the Variety Club and its activities and the 

film industry, including upcoming product. 

Officers of the council are Mrs. Robert 

Hunholz. president; Mrs. George Prentice, 

vice-president; Mrs. Edward Moll, recording 

secretary; Mrs. Douglas Schouldice, corresponding 

secretary; Mrs, Oliver Martin, 

treasurer, and Mrs. Raymond Pfeiffer, advisor, 

retiring president. 

Robert Livingston Dies; 

Film Industry Veteran 

LINCOLN. NEB.— Rites for Robert R, 

Films 

in the Lutheran Standard, a magazine appealing 

to young people. 

Livingston. SO. retired motion picture industry 

veteran, were held Monday (10) here, 

where he had lived 61 years 

PlVlHlv'^ i—^^''-" ""•'"'"'oiiitcnoj 

BRUCE KESSLER 

Long-time president of the Nebraska The-"I^^j°Q»»Qj^ . 

(^(JRT 'litUMANN- 

at ree Owners Ass'n, he also had served as sec- ^'^ ^, 

retary of the former Theatre Owners ol 

America, which later was merged ir 

NATO. 

Livingston grew up with the industry 

Lincoln and managed a number of theatr 

including the Orpheum. a vaudeville housel 

He later owned and operated the Strandrj 

which he closed when he bought the Capiti 

Livingston later sold that theatre to Coope| 

Foundation Theatres and assumed an adv 

sory position with the circuit. 

He was a member of the Masonic Lodgi 

Shrine. Scottish Rite and St. Paul's Methc 

dist Church. He leaves his wife Barbara an 

a sister. 


(LIN ION. 1()\\ A, ( AI'RI REOPENS— Here ari' the oflitials ..f Ihf iiiwlj reodeled 

( enlral .States" ( apri Iheatrc in Clinton. Iowa, on the oeninj: of the grand 

reopening. Dppcr left is Manager Tom Ranistad. District manager Clinton Sniestad 

is in the middle, dark suit and glasses, and (.eorge Catanzano, manager of the circuit's 

Palace and Capitol theatres at Burlington, is standing at the right. Ihe Capri 

remodeling included a new marquee and ceramic tile front, a modern light fixture 

above the boxofficc, new concession stand, rcstrooms and new carpeting throughout. 

A new screen was erected and the auditorium was repainted. 

Film Study Group Choices 

Benefit by ALC Interest 

MINNEAPOLIS— Does the selection of 

Are Not Seed 

Of Violence-Dubinsky 

LINCOLN. NHB.—NAiO ol 

Nebraska 

a motion picture for use in the American 

Lutheran Church's Dialog Thrust in Films 

mean better boxofficc? 

"That's a hard question to answer." according 

to Ray Vonderhaar. president of 

NATO of North Central States. "But I in- 

here has not received letters on Ihe killing 

of Sen. Robert Kennedy, pointing an accusing 

finger at the film industry as a source 

of violence teaching, but president Irwin 

Dubinsky made it clear he is "not in accord" 

cline to the belief that it plays a significant 

with the readers' opinions being expressed 

role in calling the film to the attention of all 

in the newspapers. 

ALC age groups." 

A review of the latest selection, "Guess "There is no evidence that those who 

Who's Coming to Dinner," scenes from it, strike out with violence, including Sen. Kennedy's 

accused slayer, go to the movies to 

and a study guide for a discussion of it, ran 

in the Lutheran Teacher. March issue. A get their inspiration to take someone's life," 

review of it ran that same month in both said Dubinsky. 

Greater Works, men's magazine, and Edge. He suggested the current letter writers 

In April, Resource devoted more than four 

are finding it easy to point their fingers at 

pages to the film, including scenes, review 

the theatres to explain the tragedy, just as 

and study guide. A review also appeared "they seem to criticize elected officials if all 

docs not go right on all things and the star 

968 

Amefican 

Inte.nXional 

PlOu'es 

^rKlYtH'bail pla\er. who has an off dav." 

JEROME V^lbn--^- . . .. •. 

ericartX^^j^nhrnationa/® 

OMAHA 

Meyer L. Stern 

1508 Davenport Street 

Omaha, Nebraska 

342-1161 

MINNEAPOLIS 

1000 Currie Ave., North 

Room 3, Suite B 

Minneapolis 3, Minnesota 

Phone: 333-8293 

Branch Manoger: Hy Chapman

turcs here, is in a hospital. The report 

i 

MILWAUKEE 

^he decision lo screen (sneak preview) (he 

multimillion-dollar "Funny Girl" at 

the 

Capitol Court Theatre— first in the nation, 

even before it has been edited—was based 

on Columbia officials' idea that a change 

was needed from Los Angeles, where 

such previews usually are held, for audience 

reaction. 

Most likely, Adam Roarke and John Garwood 

were taken for hippies in Milwaukee 

and Green Bay. They visited both cities to 

promote "The .Savage Seven." in which they 

appear. The film played at the Palace Theatre 

here, and the Vic at Green Bay. 

The city council approved the leasing of 

the city-owned Century Theatre, built by the 

late John Freuhler, to an inner-core group 

for an arts program. The project originally 

was proposed by the mayor. 

Henry Kratz, executive director of NATO 

of Wisconsin, was a guest of Erv dumb, 

former manager of the Riverside Theatre, 

for the Indianapolis "500." Clumb had six 

ducats but two of his guests were unable 

to attend. Someone asked him where a couple 

tickets could he picked up for 50 bucks, 

and Clumb helped him out. At race time 

strangers sat beside Kratz and Clumb, and 

Kratz during the chat learned they "picked 

"em up from another guy for 75 bucks. 

Clumb is managing director of the Indi.ma 

Theatre, Ballroom and Exposition Hall in 

Indianapolis," 

When Pat O'Brien checked into the 

Sheraton-Schroeder Hotel May 31, a fLTun 

of "Knuie Rockne—.Ml American," produced 

in 1940, with him in the starring role, 

was being shown on TV. He made his first 

movie in 1931. "Far cry for a guy horn 

over a saloon on 13th and Clybourn." he 

said. O'Brien attended Marquette Acaiknn. 

now Marquette University High school 

Joseph A. Pruscha, 74. who died, u.is 

widely known as "Snippy Doodles." He li,.J 

been a comedian and entertainer more iliin 

60 years. He began as a singer in the nickelodeons 

at 12, then went into vaude\illc 

Mrs. S. V. Abramson, a former prcMdcni 

of the Better Films Council of Milwaukee. 

has been elected president of the WiscoiiMn 

Federation of Women's Clubs. She hav Ixen 

a club woman 31 years and is a member of 

about a dozen organizations. 

PURE 

High winds and rain has been setting b.ick 

the filming schedule of "Winning," being 

shot at Elkhart Lake's Road America, uth 

an 85-man crew and 300 local e\ 

Starred are Paul Newman, Joanne \^ 

ward and Robert Wagner, 

About 75 extras have been hired throiiL;h 

the state employment service here for ihe 

forthcoming filming of "Gaily, Gaih' lor 

Mirisch Productions. Filming of the Milwaukee 

sequences is to begin Sunda\ i^'i 

Kenny Seim, booker for Columhi . 

he's coming along all right, but will 

an extended rest. 

The closed circuit telecast of the Indianapolis 

500 at ihe Centre and Riverside theatres 

drew well, and additions to the staffs 

were necessary. 

Harold "Bud" Rose, freelance publicist, 

returned to his old stamping grounds here 

(for the season). He savs he's beating the 

drums for "HHHH" and also will handle 

a few promotions for various studios, 

Wis.-Upper Mich. NATO 

Names Mason President 

Mil WMKFF Directors of NATO of 

\S isconsin and Upper Michigan Tuesday (4) 

named Ranee Mason president to complete 

the unexpired term of Ed Johnvm, who 

died. Mason is managing director of the 

I ixle and Pic theatres at Houghton and 

Hancock, Mich., respectively. 

The board also appointed Roland Koutnik 

secretary to fill the unexpired term o( 

Frank Lesnieister, deceased. Koutnik operates 

the Highway 15 Drive-In at New Berlin. 

Don Perlewitz. who handles the buying 

and booking for Theatres .Service Co., wa.» 

named to the board to succeed Johnson, and 

Henry Kratz, formerly executive secretary, 

became executive director. 

Arlene Dahl has been signed to star ir 

Columbia's "Day of the Landgrabber." 

NC- 



$151,763 




for 


BOXOFTICE :: June 17, 1968 

^^"^

I 

" 

OMAHA 

Qooper Theatres was forced to terminate 

its "Gone With the Wind" engagement 

at the Indian Hills Cinerama after eight 

months because of the locked booking of 

"2001: A Space Odyssey." However, 

"GWTW" will continue to be available here. 

Cooper moved the picture to its Dundee 

Theatre. An invitational screening of "2001" 

is scheduled tomorrow night (18). with the 

picture to open the following evening as a 

benefit for the Mental Health Ass'n of eastern 

Nebraska. 

Merchants at Chambers, Neb., have reopened 

the theatre for the summer as usual, 

and have changed its name from the Golden 

Slate to the Chambers. Ralph Adams of the 

Chambers State Bank is in charge. 

Arl .Sundc, exhibitor at Papillion, Neb., 

has returned from a visit to his bittersweet 

farm in the Ozarks and reports that "things 

look fine" in that area. 

Georgia Raccly, one of the oldest exhibitors 

in Nebraska and owner of the Royal 

Theatre at O'Neill, is contemplating a remodeling 

project in the "very near future." 

She has just bought the building that houses 

the 

theatre. 

Russell Swanson of the Community Theatre 

in Wausa, Neb., has opened an automobile 

repair shop there . . . Edgar Becker, who 

has the Hi-View Drive-In at Hartington, 

was among the opening throng at the start 

of the dog races at Sioux City. 

Walt Austin of the Plains Theatre at 

Plainview, Neb., has started his regular 

weekly fishing excursions to Gavins Point 

Dam on the Missouri river near Yankton, 

S n. 

Phil March of the Marschoene circuit has 

moved to the March summer home at Spirit 

lake, la., from Wayne, Neb. 

Visitors to Filmrow included lowans Arnold 

Johnson, Onawa; Al Haais and S. J. 

Backer. Harlan, ;md Nebraskans Sid Mctcalf, 

Nebraska City; Mr. and Mrs. John 

Casey and family. West Point; Leola Schuler 

and son Bunch, Humboldt, and Charles 

Thoene, Lyons. 

CJcorRc Monroe, who has the Fort Theatre 

at Kearney, Neb., was in town looking 

over samples of carpeting and draperies in 

carrying out remodeling plans . . . Mr. and 

Mrs. Richard Smith, exhibitors at David 

City, Neb., left with their family for a couple 

of weeks vacation in St. Louis, where 


••. * na * 

Vilnvaclc 

ON 

utoum 

they will visit Mrs. Smith's mother and 

other relatives. 

An unusually large turnout of exhibitors 

from many sectors of the territory was recorded 

for the Nebraska Ass'n of Theatre 

Owners meeting in Lincoln. Top circuits in 

this area were represented, leading a number 

of small theatre owners to concur in the 

statement of one in this group that "it was a 

big circuit operation—fine for the big boys 

but not much in it for us little fellows." 

Some of the small operators not present 

said they had not received notice or an invitation. 

Nudity, morals and ethics came in 

for discussion and one exhibitor, after viewing 

about 2' 2 hours of trailers ("with about 

90 per cent showing nudity") remarked that 

"anybody owning stock in men's underwear 

or women's lingerie had better get rid of it. 

Apparently it isn't going to be worn any 

more." 

.Several theatremcn have reported indications 

of an upswing in business . . . Ralph 

Blank, Omaha circuit owner, was fortunate 

to have escaped loss in a fire that swept a 

large section of a block in the suburban 

area. The blaze, which destroyed Sam 

Stern's 40-Bowl and other businesses, was 

across the alley from Blank's popular Admiral 

Theatre. Stern is the father of Arnold 

Stern, crew member of Tent 16. 

Exhibitors in this area as a whole were 

fortunate, too, in escaping major damage in 

the wind, rain, hail and tornadoes which 

swept this part of the Midlands. Outside of 

some ramp and minor screen damages there 

haven't been any reports of serious losses. 

Omaha roadshows, such as "Doctor Doliiilc" 

at the Cooper 70 Theatre, have been 

doing big business with youthful visitors. 

The annual spring graduation trips have 

brought hundreds of young men and women 

to Omaha for tours and visits to theatres. 

Guy McElwaine Is Partner 

In Righteous Productions 


HOLLYWOOD—Guy McElwaine, former 

public relations executive, has become 

a partner in Bobby Hatfield's Righteous 

Productions, a new independent film company. 

The first project Ivir the company, which 

will retain the same name, is "Night of the 

Bowstring." purchased by McElwaine from 

ihc author. J. D. Olsen. The western drama 

is scheduled to be filmed next January in 

Spain. A second property scheduled is 

"Shades of Gray," from an original screenplay 

by Roy Ncwquist. Chicago American 

newspaperman and novelist. 

H.itficid had previously purchased "The 

W oodside Affair" by Neil Sanford to add to 

the production slate. The company has 

moved its offices to 9155 Sunset Blvd. 

Vivien Merchant has a major role 

MClM's "Alfred the Great. 

— 

Behind the Scene 

Minneapolis — May is a month 

for Maypole dancing. But if local 

grosses arc an\ criterion, not for moviegoing. 

Mow bad can things got? This 

o>crhi.ard conxcrsation licl«fcn theatre 

owners Sidney \Oik and l)a\id Levy 

provides a clue: 

"How 're your grosses?" "Lousy. 

\ours?" "Lousy." "Okay, then Id's get 

us a wagon and a couple of mules and 

join that Poor Peoples' March on 

Washington!" "Great! Er . . . you got 

enough to pay for the mules?" 

'Brigade' Sturdy 300 

1st Mill City Week 

MINMAi'Ol IS — The .iss.issination of 

Sen. Robert F. Kennedy, subsequent TV 

coverage, the period of national mourning 

and a storm-tossed weekend combined to 

depress some first-run grosses while other 

films were doing solid business. "The Devil's 

Brigade" jumped off to a rousing 300 start 

at the Lyric Theatre despite the combination 

of negative business factors. "Poor Cow" 

bowed at the Park Cinema with an impressive 

175 and "don't just ST.AND there!" appeared 

a solid entry at the State with 160. 

"Gone With the Wind" entered its final 

three weeks ahead of all competition with 

.325. The 70mm revival of the screen giant 

has had an enormous reception here and will 

leave town with plenty of demand still remaining. 

"The Graduate" stayed brisk, 

scoring 

200 in its 25th week at the World, phenomenal 

after a full half-year. 


Acodemy— Comelot (WB-7A1 3l5t wk 120 

Campus The Exterminoting Angel fAltura) ....100 

II, Cinenno Uptown— Elviro Modigon iCmcmo V), 

2nd wk 140 

Cooper Cincroma— Gone With the Wind (MGMi, 

30th wk 325 

Gopher— The Secret Wor of Horry Frigg (Univ), 

2nd wk. 200 

Lyric- The Devil's Brigode 'UA) 300 

Mann— The Fox Ciandgc^ 3rd wk 200 

Park Cincromo— Poor Cow NGP) 175 

Slotc- don't just STAND there! (Univ) 160 

World— The Groduote Embassy), 25th wk 200 

Gross Percentages Keep Step 

With Temperatures in Omaha 

OM.\H.\—The weather w.is hot and humid 

in this section of the Midlands but only 

a couple of first runs failed to generate a 

similar heat. Several turnaway crowds were 

reported at the State, where "The Fox" 

lifted the gross percentage well above normal. 

"Wild in the Streets" stirred many of 

Ihc younger set to flock to the .Admiral, 

where grosses double average figures. "Gone 

With the Wind" rocked along with a solid 

130 for its 30lh week at the Indian Hills 

Cinerama Theatre. 

Admirol- Wild in the Streets (AlP) 200 

Dolittic ?Olh-Fox), Cooper- Doctor 100 7th wk 

Dundee— Poor Cow \.,P 95 

'I 

'; 

Indian H.IK the Wind (MGM), Gone With 

30lh wk 130 5 

Omaho— Doy o« the Evil Gun (MGM) 75 ^ 

Orpheum— No Woy to Trcot a Lady (Pore) ...105 I 

State— The Fox (Cloridrjc) 150 f 

NC-6 BOXOFFICE :: June 17, 1968

Bow Ties, Tiny Ones, 

Are Rifkin 

Favorites 

I.INC Ol N. M H— NATO mcnihcrs may 

have noticcil picMilciU Julian Rilkin's liin 

bow ties, and there is an interesting story 

Theiitrcniuii Invin Dubinsky, left, 

president of the Nebraska Ass'n of Theatre 

Owners, adjusts NATO president 

Julian Rifkin's liny bow tie, which has 

become a Rifkin trademark. 

behind them. The Nebraska Ass"n ol Theatre 

Owners membership found out quite by 

accident the week of May 27, when Rifkin, 

accompanied by his wife, was in Lincoln 

to give the keynote state convention address. 

Someone not only noticed his tiny tie 

but asked about it. 

It 

seems Mrs. Rifkin makes them and has 

for 20 years, turning out a typical 

handsewn model in 30 minutes or less. Blind 

stilch sewing is the secret, she explains. Each 

string tie is a little over an inch wide before 

sewing starts. It ends up about three-eights 

of an inch wide on completion. 

Ritlin. who likes loose clothing, showed 

how easy it is to tie one of Mrs. Rifkin's 

creations into a bow in seconds. He wears 

no other style, 

but has every color, countless 

designs, including black, of course, for formal 

occasions. 

Jack Thompson. Lincoln 

member on the 

national board, introducing Rifkin at the 

keynote luncheon, publicly gave Mrs. Rifkin 

full credit for her husband's neckwear—calling 

the bow tie "one of Julian's favorite Lee 

creations." 

Robert Gredy to Manage 

Bloomington Princess 

From Central Edition 

BLOOMINGTON, IND.—Robert Gredy, 

student at Indiana University, has been 

named manager of the Princess Theatre here 

by Y&W Management Corp., owner of the 

house. Gredy succeeds Dal Schuder, manager 

of the house for the last six years, who 

was named manager of the Rivoli at 

another Y&W house. 

Muncie, 

Schuder began work 42 years ago at Edinburg 

as a projectionist, remaining there for 

23 years, the last two years as manager. He 

worked for Greater Indianapolis Amusement 

Co. for 12 years before coming here as assistant 

to Dick Tricker in Yc&W operations. 

LINCOLN 

pete Durham, assistant Varsity Theatre 

manager, left Monday (10) for six 

weeks of Marine Reserve training at Quantico, 

Va. While he's away. Walt Jancke has 

the help of Raymond Snyder, former Varsity 

assistant manager, who's now working as an 

educational counselor, while working for his 

Ph.D ai the university. 

Jancke is 

ahead of schedule on an extracurricular 

job: As chairman of the Lincoln 

HIks entertainment committee, getting his 

group together to schedule July professional 

entertainment. 

Dick Petric, relief manager for the 

Cooper Theatres, his wife Jane and their 

son were due to have arrived home over the 

weekend alter vacationing in Chicago. 

Mike Gau};han, Cooper city manager, reports 

"Face of War." in which Nebraska 

soldiers in Vietnam appear, has moved from 

the Nebraska here to the Dundee in Omaha. 

Irwin Dubinsky reports the Dubinsky 

Bros,' Orpheum remodeling in Sioux City 

was three weeks behind schedule, but double 

crews put on Monday (10) should permit the 

reopening Friday (21)—a week later than 

what originally was planned. On this project, 

reports Dubinsky, the equipment is being 

delivered on time but work schedules have 

fallen behind. Looking over the drive-in operation 

in Nebraska in the face of DST, he 

said the weeks ahead will be the determining 

period of whether the time change is going 

to hurt business as it did in Nebraska last 

year when DST was inaugurated. It's about 

9 p.m. now. he said, before features can be 

started. It took several years in Iowa, where 

the Dubinskys also have drive-ins, before 

the initial patron falloff was recouped, he 

recalled. 

Patron response to the first in a series of 

six Wednesday matinees for children at 

Cooper/ Lincoln was a little disappointing, 

says city manager Mike Gaughan. He and 

Manager AI Schulter wonder if it might be 

the unusualness of this special children's picture 

availability, plus family interest in keeping 

up with the developing news story of the 

Sen. Robert Kennedy shooting. 

The last week in May was a busy one 

for Irwin Dubinsky. After being re-elected 

president at the Nebraska Ass'n of Theatre 

Owners annual meeting, he observed a birthday 

May 30. Joining the family for Dubinsky's 

birthday celebration were daughter 

Bonnie Lapin and her husband, Arthur of 

Kansas City. 

The 1968 Buffalo Bill Cody Award to be 

presented during NebraskaLand Days (17- 

23) in North Plaite will go to Lief Erickson, 

motion picture, television and radio star. 

Previous winners are Dale Robertson, Charlton 

Heston and Chuck Connors. Erickson 

won this year's nomination by "his outstanding 

contributions to quality family entertainment 

in 

the Cody tradition." 

At least three Nebraska servicemen appear 

among the many American military 

faces featured in "Faces of War," the documentary 

at the Nebraska Theatre last week. 

Lincoln Marine Capt. (then Lt.) James 

Sackett is seen throughout the film, and Pfc. 

Thomas Weis and Pfc. Richard Lewis, both 

of Omaha, show up briefly. Sackett was 

honorably discharged earlier this year after 

being wounded. Eugene Jones, producer-director 

of "Faces of War," according to Mike 

Ciaughan, Cooper Foundation city manager 

here, spent several months with Mike Company, 

3rd Battalion, 7th Marine Division, 

to "record war as it 

is." 

Cooper Managers Hold 

Meeting in Lincoln 

LINCOLN. NHB. — Cooper Foundation 

Theatres, like most of the industry nationally, 

is experiencing good business this year, 

president Jack Thompson told a circuit managers' 

conference meeting here Thursday 

and Friday (6 and 7). 

In line with this optimistic report was another 

indicating increased sales in the circuit's 

theatre concession operations, which 

formed the major discussion topic at the 

Quality Courts Motel conference. 

Under the leadership of Charles Kroll, 

assistant to theatre operations vice-president 

Herman Hallberg. the managers exchanged 

concession sales promotion ideas and discussed 

new avenues of approach. Slides on 

this topic provided by the National Ass'n 

of Concessionaires were shown by Kroll. 

A seminar on Cooper's health and life 

insurance programs for employes was conducted 

by insurance man Leo Beck. 

The group took time out 

for some social 

activities, including luncheons at Quality 

Court and the University Club, plus being 

guests at the Herman Hallberg home for 

cocktails Thursday night preceding a dinner 

at Tony and Luigi's. 

In addition to the three executives, those 

participating included Vern Felt of Minneapolis; 

John Schafleutzel, Greeley, Colo.; 

Jack Marshall and Ron Johannes, both of 

Denver: Larry Louis of Colorado Springs; 

Jack Lingel, Terry Mount. Dean Ziettlow 

and Al McMillan, all of Omaha; Mike 

Johannes. Al Schulter and Leon Wragge, all 

of Lincoln; Leora McGrew, home office accounting 

department supervisor, and Margaret 

Van Home, public relations consultant. 

Right in line with the major concession 

topic at the conference, Lincoln city manager 

Mike Gaughan said all three managers 

of Cooper houses here are entering projects 

in the annual contest sponsored by the National 

Ass'n of Concessionaires. 

Lyn Everill New Manager 


SALINA.S, CALIF.— Lyn Everill is the 

new manager of Syufy Theatres' Automovie-Drive-ln. 

He hails from Salt Lake 

City, where he was associated with his father 

in the operation of three drive-ins. 

BOXOFFICE :: June 17, 1968 NC-7

DES MOINES 

pourth of July plans were discussed by Central 

Stales drive-in managers at meetings 

in Waterloo. Iowa, and Columbus, 

Neb., (4 and 5). Besides the traditional fireworks, 

some airers are planning ice cream 

socials, others, wiener roasts. 

Among comments made following Friday's 

(7) sneak preview of "The Detective" 

were, "Stark realism," "Brutal and magnificent." 

Many of those who filled out cards 

evaluating the 2()th Ccntur\-Fox film were 

lavish in their praise of Frank Sinatra's performance. 

Others lauded the acting of Lee 

Remick and newcomer Jacqueline Bisset. 

Dave Gold. 20th-Fox manager, was pleased 

with the response. 

Iowa politics and movies seem to mix, as 

shown by three theatre parties held at Central 

States theatres in Algona. Fort Dodge 

and Ottumwa. which combined campaign 

appearances by Democratic gubernatorial 

candidate Paul Franzenburg and a movie. 

In town were Milt Zimmerman. Columbia 

division manager from Chicago: Bill 

Madden, Metro-Goldwyn-Mayer district 

manager, Chicago, and Hal McClure. Commonwealth 

circuit. Kansas City. 

Charles Caligiuri, Paramount branch 

manager, is predicting successful runs in Dcs 

Moines and the rest of Iowa for "The Odd 

Couple." starring Jack Lemmon and Walter 

Matthau, and "Rosemary's Baby." featuring 

Mia Farrow. Bill Elliott, Paramount fieldman 

from Dallas, was in town to set up promotions 

for the two films. 

Frank Rubcl, Central States' 

drivc-in general 

manager, flew to Canada lo sit on the 

shore of one of those clear blue lakes 

holding 

a fishing pole . . . Also on a fishing trip, 

but in Minnesota, was Eloise Lawrenz, 

Twentieth Century-Fox cashier . . Other 

. 

vacationists were Virginia Jacobs. MGM 

boxoffice statement clerk, and Florence 

Baker, Paramount cashier. 

Tent 15 reports that the Thursday (13) 

benefit premiere of "Doctor Doliltle" was 

a "big success." The proceeds will support 

the maintenance i>f the two Sunshine 

That EXTRA CASH comes easier when 

you take advantage of the IDEAS every 

week in 

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Coaches, which transport 

handicapped children. 

The premiere was at the Ingersoll 

Theatre. 

On Filmrow were Jack Comtston. Forest. 

Forest City, and Dwight Hansen, the Golden 

Buckle and Rockwell Drive-In. Rockwell 

City, and the Sac at Sac City. 

One way to tone down the pandemonium 

at Saturday kiddie matinees, reports Manager 

Dave Reap of the Algona Theatre at 

Algona. is to have a matron. A woman has 

been helping Reap "for quite awhile, and is 

an unqualified success." 

Carl Rose, manager of the Central States 

Sun Theatre in York. Neb., is in St. Francis 

Hospital in Grand Island. 

Bill Reams, manager of the Norfolk 

Drive-In and Dorothy Kern, who operates 

the Granada Theatre and Cinema I in Norfolk. 

Neb., participated in a radio discussion 

on movies there. 

Russell R. Doughten jr., president, and 

Dick Davis, vice-president. Heartland Productions, 

were in Los Angeles on business. 

Andrea Hcgland is the newest member of 

the concessions department at Central States' 

home office. 

After living out of a suitcase and in a 

motel lor nearly four months. Deam Lively, 

manager of the Southeast 14th Drive-In. 

finally has been joined by his family in a 

new home in Des Moines. They came here 

from Ottumwa. 

Drivers passing the West Vue Drive-In 

Memorial Day weekend received quite a 

jolt when they saw a completely wrecked 

car at the entrance, which bore the sign. 

"Drive Carefully—the Life You Save May 

Be One of Our Customers." Manager Stanley 

Barr arranged for the wreck through a 

body shop. Thousands of weekend travelers 

must have pondered the value of safe driving, 

since the drive-in is on the road leading 

lo Interstate Highways .VS and 80. 

Gene Gibson, assistant manager of the 

Paramount Theatre, has been promoted to 

manager of the Rocket Theatre in Rock 

Mand, succeeding Chuck Dodds. who now 

i-s in charge of the Vort Theatre in Rock 

Ki.ind. uhose manager. Horace Spencer, reined 

S.mirdav (S». All are Tri-States theal.vlc 

Cas.s, Tent 15 delegate to the 41st 

.mnual convention of Variety Clubs Inlerii.iiional 

in Honolulu May 5-9. gave his report 

at 

the Des Moines club's monthly meeting 

Friday noon (7). He told of the three 

tnajor goals to be reached before the 1969 

convention to be held in Los Angeles: (1) 

Raise membership by about 2.300 (this figure 

equals the distance in miles between Honohilu 

and Los Angeles), which means at least 

24 new members for the local tent. (2) raise 

sj million in SI. ()()() patron memberships 

l.>i o\erseas ch.uilies and (3| adil another 

100 Sunshine Coaches. 45 of which already 

have been promised by the Teamster's Union. 

Cass also informed members that Bob 

Hope received the organization's Humanitarian 

Award, which Natalie Wood accepted 

for him, and that in its 41 years of existence 

the organization has raised SI 50 million for 

charity. Lyie's wife Mary was the Des 

Moines delegate for the Women of Variety. 

Filmrow visitors included Dwight Hanson, 

the Golden Buckle Theatre and Rockwell 

Drive-In. Rockwell City and Sac at Sac 

City: Bill McGraw. Ogden at Ogden. and 

Art Donnard. Webster Theatre and Corral 

Drive-In, Webster City. 

Several other branch managers besides 

those mentioned earlier attended the 

annual spring convention of the Nebraska 

.Ass'n of Theatre Owners in Lincoln. May 

27 and 28. and are still talking about how 

impressed they were with the way it was 

handled and what was offered. Ralph Olson 

of Universal termed it as "one of the finest 

and best organized" meetings he has ever 

attended. Others who journeyed to the conclave 

were Jim Ricketts. Columbia: John 

Dugan. United Artists: Dave Gold. 20th 

Century-Fox. and Bob Hirz. Warner Bros. -7 

Arts. 

Dale ^'aryan, long-time shipper at Universal, 

underwent successful cancer surgery 

at the Mayo Clinic and now is recuperating 

at home. 

A 6:30 a.m. screening, particularly aimed 

working girls, was held Wednesday 

at 

(12) at the Riviera Theatre. Anyone who 

wished to see American International Pictures' 

"Wild in the Streets" was presented 

a ticket, and was served coffee and donuts 

to boot. The film, which has been packing 

in fantastic crowds in Chicago, according 

to Riviera Manager Peter Fredrick, opened 

at the Riviera and Southeast I4th 

Drive-In Friday (14). Further reports will 

be forthcoming about the turnout and possible 

complaints by Des Moines executives 

regarding excessive typos attributed to the 

early rising of their secretaries and or the 

disruption caused in usually calm offices 

when the early birds give a blow-by-blow 

account of the movie. 

Condolences to Bernice Rudston. a booker 

at 2()th Century-I'o\. on the death of her 

mother. 

Bill 

vacationing. 

Docbel, 2()th-Fo\ salesman, has been 

Jerrj Grucnberg. 2()ih-F"ox district manager 

from Milwaukee, was in town to meet 

with exhibitors and to visit the local office. 

,v ,„. I 

Selby Erects Screens 

\\ I si KK III II I I) OHIOdustnes 

here received c.ilK irom two driseins 

after tornadoes had blown down the 

screens. The company then erected new steel 

screen towers for Frank Rubel of Central 

Slates Theatres, for an airer near Oelwein, 

Iowa, and Paul Millian of Bill Bennis Theatres. 

Lincoln. Neb. The screen lowers were 

read\ lor use by Memorial Day. 


) 

good, patron interest stimulated by several 

new products. "2001: A .Space Odyssey" 

aroused much curiosity in its opening week 

at the International 70. grossing a good 325. 

"Around the World in 80 Days." which 

opened at the Valley in 1957 and ran for 

35 weeks, returned to the area as it open- 

at the Kenwood with a good 200. "The 

repeated 500 for its fourth week at 

j 

ed 

I 

Fox" 

7001' Grosses 325 

In Cincinnati Bow 

CINCINNATI—Altcrnlaiicc and grosses 

at all first-run theatres during the week of 

the Memorial Day observance were very 

the Ambassador. "Yours. Mine and Ours." 

playing its fourth week at Hollywood 

Cinema North. Mariemont Cinema East am! 

Western Woods, drew a strong 475. 


Albee—Sweet November (WB-7A) 165 

Ambossodor The Fox (Clandqc), 500 

4th wk 

Esquire Here We Go Round the Mulberry Bush 

(Lopcrt), 4th wk 

Grond—The Devil's Brigade lUA) 

200 

200 

Hyde Park— Chorlie Bubbles (Rcgionol), 150 

2nd wk. 

International 70-- 2001: A Space Odyssey (MGM) 325 

Mariemont Cinema Eost, Hollywood Cinema North, 

Western Woods Yours, Mine and Ours (UA) 

3rd wk 475 

Princeton Plonet of the Apes (20th Fox), 

8th wk 175 

Times Towne Cinema The Party (UA), 8th wk. . .275 

20th Century—Modigon (Univ) 175 

'The Strcmger' Impressive 250 

At Detroit's Studio-North 

DETROIT—-The Stranger" opened at 

the Studio-North with the best grossing percentage 

in town. 250. and indicated it would 

have a long run. Second high was "Gone 

With the Wind." 200 in its 32nd week at the 

Madison, followed by "The Fox" with a 

composite 180 in its seventh week at the 

Towne and La Parisien theatres. 

Americona, Mai Kai, Michigan No Way to 

Treof a Lady (Para) 

Fox— Hell's Chosen Few AG) Spider Baby (AG) 

130 

120 

Lo Parisien, Towne- The Fox (Cloridge), 7th wk. 180 

Madison Gone With the Wind iMGM), 32nd wk. 200 

Northland— Bye, Bye Brovcrmon (WB-7A) 

2nd wk 70 

' 

Polm, Universol City, Wyondotte-Annex A 

Minute to Live, a Second to Die (CRC), 2nd wk. 105 

Radio City— The Groduate (Embassy), 23rd wk. . 1 50 

Studio-North 

Studio-I — Russian 

The Stronger (Paro) 

Film Festivol, 3rd 

250 

120 

wk. .. 

Studio-8— Here We Go Round the Mulberry Bush 

(Lopert), 3rd wk 160 

Trans-Lux Krim Carmen, Baby (Audubon), 

12th wk 170 

United Artists— Camelot (WB-7A), 30fh wk 75 

Detroit Film Council Names 

Script Writing Winners 

DETROIT—Winners in the annual play 

Czechoslovakia Has Exhibit 

In Man and His World 

ular "Breakneck Ride" held over from last 

year, will be featured. 

Film Delivery Rates Rise 

7 Per Cent in Michigan 

DETROIT— Rales lor lilin delivery service 

have been increased 7 per cent for a 

large part of the theatres of Michigan, which 

are served by Pep Lines Trucking Co. This 

was a flat trucking rate increase with no 

change in minimums or other charges. 

The boost in delivery charges was made 

necessary by increases in wages called for 

in a new contract with the Teamsters Union, 

according to Bob Novak of Pep Lines. The 

increa.se is only .sufficient to cover the direct 

increases in costs of operating film delivery, 

he said. 

Lansing, Flint Units 

Blueprinted by UDT 

DETROIT — Uniled Delroil Theatres, 

American Broadcasting Companies affiliate, 

has announced plans for construction of 

theatres in Lansing and Flint. Both will be 

located in or close to shopping centers. 

This marks the first new construction or 

acquisition for the big Detroit circuit since 

the erection of the Woods in 1947. It also 

marks the first time the circuit has moved 

beyond the Detroit metropolitan area (including 

suburban Birmingham) in its 60- 

\ear history. 

UDT has received a certificate of merit 

from the Birmingham for outstanding improvement 

in an existing commercial 

structure— for the Birmingham Theatre, 

which was remodeled. This is the second 

straight year the circuit has received the 

award. The preceding one was given for 

remodeling of the Bloomfield Theatre. 

Record 20th-Fox Billings 

1st and 2nd Quarters 

NEW YORK—Abe Dickstein. vicepresident 

in charge of domestic sales for 

20th Century-Fox, announced that in only 

22 weeks the company has already surpassed 

its all-time company record for first 

and second quarter billings with a total of 

$38,858,275 in film rental billings for 1968. 

The previous record was set last year with 

total billings of $35,741,126 for 26 weeks. 

"In addition to 

accomplishing the highest 

first quarter in company history, we will undoubtedly 

have a record second quarter as 

or script writing contest sponsored by the 

well." Dickstein added. 

Detroit Motion Picture Council were announced 

by Wayne .State University. Harry 

Making strong contributions to this business 

arc 

Albertson 

the initial 

won roadshow engagements 

the first place $300 award 

for 

of 

the second 

"Doctor Dolittle." the returns on the 

year in a row. Second and 

third prizes of $100 went to William Zeschin 

and Pio de Castro. 

highly successful "Valley of the Dolls." and 

"Planet of the Apes," and the continuing 

reserved seat engagements of "The .Sound 

of Music," "The Sand Pebbles." and "The 

Bible." 

Dickstein commented that the outlook 

for the third quarter is equally bright, based 

MONTRFAI.— I.aterna Magnika. Czechoslovakia's 

on the successful first engagements of "The 

pavilion at Expo 67, has returned Detective," and "Prudence and the Pill," 

here as part of the permanent Man and His the high expectations for "Bandolero!" and 

World exhibit. Six films, including the pop- 

"The Secret Life of an American Wife" and 

the first drive-in engagements for "The 

Sound of 

Music" and "The Sand Pebbles." 

New Obsceniiy Law 

Starts in Columbus 

CXJl.UiVIBUS. OHIO—A new city ordinance, 

aimed at "obscene" films and pornographic 

materials became effective Friday 

(14). Penalties are provided for permitting 

children under 18 to see "obscene" films 

and purchase pornographic material. 

Victor Ketcham. attorney for local exhibitors, 

said it probably would require a test 

case to get a court interpretation of the validity 

of the statute. He suggested that exhibitors 

ask to see male patrons' draft cards 

and female patrons' drivers licenses. 

Jim Burgess, executive secretary of 

NATO of Ohio, suggested that lobby signs 

be posted reading: "Sorry, adults only—Columbus 

city council has enacted ordinance 

593-68. amending the city codes and imposing 

severe penalties, which prohibits us to 

admit anyone under the age of 18 to see 

this motion picture—with or without a parent 

or guardian. Your understanding and 

cooperation are appreciated." 

Burgess cautioned exhibitors ahi>iit showing 

trailers for adult films during engagements 

of family-type features. Violators of 

the ordinance could be fined $500 or be 

sentenced to 90 days in jail or both. 

Balaban & Katz Renamed 

ABC-Great States, Inc. 

From Central Ed.tion 

CHICAGO— Henry (.. Pint, president of 

the company, announced that Balaban & 

Katz Corp.. which has operated under that 

name since its inception 50 years ago, has 

been renamed ABC-Great .States, Inc. He 

said the change has been made to identify 

the company more closely with its parent 

organization, American Broadcasting Companies, 

which owns 99 per cent of the stock 

of Balaban & Katz. 

Under its new name, the company and 

its subsidiaries will continue their extensive 

Midwest operations. These include 57 theatres 

in Chicago and suburbs, as well as in 

various cities in Illinois and northern Indiana. 

The number of theatres soon will be 

increased through new constructions. 

B & K operations also include the Prairie 

Farmer Publishing Co., which publishes 

Prairie Farmer, Wallace's Farmer, and Wisconsin 

Agriculturist, bimonthly farm periodicals, 

its job-printing plant and numerous 

real estate properties and other enterprises. 

Although a subsidiary of the national 

ABC company. Plitt said ABC-Great States 

will continue its autonomous operation and 

dedication to the local areas it 

serves. 


'^ 

Vilnvack 

BOXOFFICE :; June 17. I96S

. . . John 

. 

— 

DETROIT 

PIgin Mason, lormcr Detroit theatre manager, 

who now makes his home in Los 

Angeles, was in town. 

Kal Bniss, who is 

very much with United 

Detroit Theatres these days in his new post, 

has a son active in the advertising business 

Dcmhck sat in an inviting rocker 

DETROIT POPCORN CO. 

READY. TO EAT POPPED CORN 

- 

Corn Seasoning Boxes - Salt 

DISTRIBUTORS OF CRETORS' AND GOLD MEDAL 

POPCORN AND COTTON CANDY MACHINES 

5633 Grand R.ver A.c Pnone Trier 4-6912 

Detroit M.ch Nights-UN 3-1468 

8, 

while Eveline shopped an apparel store and 

suddenly found himself taken as part of the 

surrounding display of antiques by intrigued 

customers. 

Harold Morrison, Buena Vista manager, 

has been hospitalized for a detailed checkup, 

and his wife Eveline has been released 

after three weeks to convalesce at home following 

a heart attack. 

William Sidenstecker, for years with Allied 

Artists and lately a Columbia salesman. 

IS 

leaving to join 2()th Century-Fox. 

Rene Germani, one of Michigan's most 

d\namic exhibitors for years as owner of the 

ENTOLETION 

Majestic at Monroe, and his wife were visitors 

in town and on Filmrow—taking a 

| 

week out from Fort Lauderdale, where they 

now operate a variety store. 

Eugene Graham, with National General, 

is returning to his old desk at Columbia . . . 

Ted Levy of Buena Vista is taking over as 

manager for National General. 

Emma Helwig of Columbia Pictures and 

formerly with Co-Operative Theatres, is 

joining .Mden Smith Theatrical Enterprises 

. . . Harvey Tromblcy, office manager at 

for colitis. 

MTA Donaiing Bus 

Ads to Sell Movies 

Columbia, has returned to his desk after hospitalization 

DHTKOIT— A m.isMve program ol kingsize 

posters to promote moviegoing in a new 

medium—the outside of local-area businesses—will 

be used for July at no cost to 

the industry. 

This announcement was made by Milton 

H. London, president of NATO of Michigan, 

who worked on the preliminaries. The 

large signs on 150 buses will be donated 

both posters and space— by Metro Transit 

Advertising, a division of Metromedia, as a 

public service. 

The agency places all transit advertising 

of this type in the area. .Signs will be carried 

on buses in the three counties around Detroit 

to reach about four-million potential 

moviegoing residents. The impact of exterior 

oversize signs like this is high in a community, 

where most people ride in private cars 

and daily look at dozens of bus exteriors. 

Ken Boehmer, Michigan, sales manager 

of Metro Transit, explained the motivation, 

"The company is pleased to cooperate with 

NATO of Michigan by contributing this 

very effective bus advertising to stimulate 

public interest in motion pictures and to 

motivate theatre attendance." 

'CRAMORES' DRI-SYRUPS have it. . 

the quality of not separating before or after they're prepared: 

the benefit of a special dry homogenizing process 

Craniore calls "Entoletion." What you mix stays mixed, looks 

attractive in pitcher or dispenser until the last drop. 

CRAMORES' DRISYRUPS are instant success: 12 delicious fruit 

flavors. 

Nottiine to add but water— the pure sugar 

IS already in the mix, plus Vitamin C". 


a subsidiary of Angostura Wuppermann Corp. EInihurst; NY ri373 

Controversy Settled Over 

'Shop on Main Street' 

Ea-.tcri 

Edit 

NEW YORK Eurofilm Limitee. Prominent 

lilms. Inc.. and Harold Wiesenthal, 

executive vice-president of Prominent Films, 

have settled their controversy over a recent 

English-dubbed version of "The Shop on 

Main Street. " The parties noted that certain 

reported statements concerning the theatrical 

distribution of this film were inaccurate 

and that the original language version of 

the picture has been one of the all-time 

highest grossing art house films in the 

United Sl.iles 

MANAGER WANTED 

tor FIRST RUN METROPOLITAN 

DETROIT THEATRE 

Good Pay & Full Bcnchts 

Phorc PA 8 8900 noon nil 6 p m 

cr Write PO Box 220, Woync, Michigon 

ME-2 

BOXOFTICE :; June 17. I9

5J&0W 

Lark Drive »n, 

Wchita, Kansas settmj 

"^^SeXrecordof 

§|'298TntiSt5daysl 

^^-.tZ 

„„.„., ,. RECORD HELD 6V;HaU5 

PREVIOUS uecofHaD^;rpt«. 

RtLtftSt 

JANFARtFILM' 

K'solSon-kurt' 

.national Piclu-es 

INTACT YOUR 

\mericarL 

C^) 9niernaiionaL 

CINCINNATI

CINCINNATI 

glcphen Lee Salyer, 17. son ot Mr. and 

Mrs. Ralph Salver. Warner Bros.-? .Arls 

branch manager, and a senior at Aiken High 

School, has received the American Jewish 

Committee's annual human relations award 

and a S250 check lor exemplifying "in daily 

living a steadfast adherence and devotion 

to American democratic ideals and the 

betterment of human relations." .Stephen 

also was honored by being elected governor 

of the YMCA's Youth in Government's 

17th model legislature at Columbus. 

Charlotte Walton, Mid-Slates Theatres 

bookkeeper, and Don Jaquish, who were 

married May 4, have returned from a 

honeymoon to the Smokies. 

Ruth Albers is the new secretary to A. 

H. Duren, WB-7 Arts division manager. 

Murgurct Woodruff, Columbia booker, 

atlcndeil the high school graduation of her 

great niece Shirley Kcnned> at Bellelontaine. 

Robert Knostnian has closed his theatre at 

Minster for remodeling during the .summer. 

IOC is booking and buying for the Capitol 

Theatre and the Van Del Drive-In, Delphos. 

for ouncr Tom Fpps. 

Iiilirslali- I hialrc .Services is booking and 

buying for the Albans Theatre, St. .Albans, 

W,' Va.. 

for owner Walter Dills. 

Peter F. Rosian, Universal regional sales 

manager, and Nico Jacobellis, 20th-Fox 

field representative, were Filmrow visitors. 

Also in town were exhibitors Frank Hawley. 

Madison, W. Va.: Kentuckians J. D. 

Housley and J. L. McDanicIs, Harlan; Mr. 

and Mrs. Fred May. Dry Ridge; Ohioans 

James Chakeres, Washington C. H.; Mike 

Chakeres and Wally Allen, Springfield. 

CLEVELAND 

T t. 

Arthur Schulthciss, head of Manhattan's 

14th Precinct detective squad in New 

York and technical advisor for the 20th 

Century-Foxs "The Detective," is expected 

here to promote the picture, which will 

open in Cleveland July 24 at several theatres. 

Ira Gubcrman is the nevs student booker 

Nate Mutnitk, MCiM booker, and Helen at Warner Bros. -7 Arts. He was transferred 

F'ilzwater. secretary to Phil Fox, Columbia here from the New York exchange. 

branch manager, arc on vacations . . . Helen 

Cirin. secretary to H. Russel Gaus. MGM Film BIdg. visitors included Dick Feinstein. 

Cambist Films of New York; Michael 

branch manager, has returned from a short 

vacation. 

Levinson of the United Producers Organization, 

and Fred Lentz of Armstrong circuit. 

Bowling Green. 

James Langsbard Named 

Controller for Cinerama 

Fr..ni Eu-tcrn 

NFW 

Ed-ti r. 

YORK—James Langsbard has 

been appointed controller for Cinerama, 

Inc. Langsbard previously was the Cinerama 

European representative, a position 

he held since 1965. 

He has returned to New York from Paris 

to assume his new position and will be headi.|iiartered 

in the executive offices here. 

1 angsbard joined Cinerama in 1962 as assistant 

treasurer and assistant to the executive 

vice-president. 

WRITE— 

YOUR REPORT OF THE PICTURE YOU 

HAVE lUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS.

1^ 

HELLCATS" is 

a WOW!!! 

HELL'S OUTCASTS" 

will be a WOWSER!!! 

Next feature 

GEMINI AMERICAN PRODUCTIONS 

General Service Studios 

1040 N. Los Pclmas 

Hollywood, Calif. 90038 

Phone: 213-HO 9-9011 

Some producer 

ANTHONY CARDOZA 

Some director 

ROBERT SLATZER 

Some associate producer 

BILL REARDON 

Same co-producer 

HERMAN TOMLIN 

FEATURING: Nick Raymond, 

the "pepper" from "Hellcats"!!! 

BOXOFFICE :: June 17, 1968 NE-3

. . . Lockwood 

. 

— 

HARTFORD 

J^rs. Helen McNamara, wife of the ABC 

Allyn manager, checked out of Hartford 

Hospital following recuperation from 

surgery. 

Don Mertens. industry newcomer, has 

been appointed house manager at the UA 

Theatre East. Manchester Shopping Parkade 

WW^-"^^/^^ 

kee ARTOE 

\\\vo-^y/7/>^ 

ARTOE SILVERED GLASS REFLECTORS 

m^:^/////^. 

& Gordon shifted Bill 

Howard from the Candlelite-Pix Twin 

Drive-In. Bridgeport, to the East Windsor 

Drive-ln, while Bob Duffy recuperated from 

surgery. 

Exhibitor Arthur Smith 

In New Haven Hospital 

NEW HAVEN— Arthur J. Smith jr., 

Connecticut exhibition pioneer, is seriously 

ill in the intensive care unit of the New 

Haven Hospital. 

On her way to visit him. his wife was 

i.itally injured in an automobile crash. 

Smith managed the Edmond Town Hall 

Theatre, Newtown, for 37 years, prior to 

ictirement. 

He also owns the New Milford Theatre. 

New Milford. 

Boston Grosses Fall 

After Assassination 

BOS ION — I he as^.lsslnallon of Sen. 

Robert E. Kennedy of New York and the 

first sustained 9()-degree weather combined 

to cut sharply into Boston first-run theatre 

grosses. Downtown Boston was nearly deserted 

as people followed TV coverage of 

events after the shooting in Los Angeles. 

A^c'cqc 

Abbey— Hour ct the Wolf 

Ts loo; 

Lopert), 2nd wk 150 

Astor— Yours, Mine and Ours lUA), 6th wk. 120 

Bcaccn H l^- Wild in the Streets (AlP), 2nd wk. 

Boston— 2001: A Spocc Odyssey (MGM), 8tti wk. 

Center—The Sovogc Seven AlPI 

ISO 

160 

85 

Charles- War end Pcocc C ntl), 2nd wk 175 

l-Insptdo: Clou.ôcu I'JA) 130 

Che:. 

3— The Porfy UA 10th wk 120 

Ctieri 

Circ c Cinc^>3— No Woy Trcot o to Lady (Poro), 

10th wk 115 

Modigon Cinema V), 27th wk. ...120 

Exctcr— Elviro 

Kenmore— Chorlic Bubbles Regional), 4th wk. . .120 

Orpheum— Chubosco WB 7A); Project X (Para) 90 

Pans Cinema—The Groduotc (Embossy), 25th wk 175 

Sovoy— Plonef of the Apes ;20th-Fox), 10th wk 125 

Saxon—Comelot WB7A', 32nd wk 120 

UNIFORMITY 

It 

Tox' Runs Away With Scoring 

Honors 8lh Week in Hartford 

H \KTI ORD— The f .'\' ^k.is the boxoffice 

champion lor the report week, scoring 

160 in its eighth frame at the Cinema 

One. as the metropolitan area endured 

first I968"s onslaught of excessively humid 

weather. 

Allyn— A Dandy in Aspic (Col) 90 

BerLn— I, o Lover Cr .«ni 

Burnside— The Graduate Eiihossy', 

1 

150 

1 

18th wk 

Centrol— Yours, Mine and Ours iUAl, 4th wk 75 

7A), Cinemo One The Fox WB Bth wk 160 

C.neroma— Gene With the Wind (MGM), 

32nd wk 125 

Cine Webb— Elviro Modigan (Cinema V), 4th wk. 60 

Farmmgton, Manchester, Meodows, 

Elm, Strand, 

Southington—The Deyil's Brigade (UA), vorious 

co-leotures, 2nd wk 70 

M Loews, East Hartford, E Hartford drive-ins 

The Savage Seven (AlP); various co-feotures 85 

Ploza, Webster, Blue Hills—The Sweet Ride 

(20th-Fox) various co-features 75 

ii Ri. Poor Cow (NGP), 3rd wk 85 

•CRAMORES' DRISYRUPS tiave It . . 



are uniform orange, uniform lemon, uniform lime . . all-inall 

. 


IS already in the mix, plus Vitamin "C". CRAMORES' DRISYRUPS 

have entoletion. too, wont separate after they're mixed. 


a subsidiary of Angostura Wuppermann Corp. Elmhurst, N.Y. 1 1373 

'Half a Sixpence' at 125 

Tops New Haven Newcomers 

Ni;\V H.\VI-.N — -The Savage Seven." 

"Half a Sixpence." "Villa Rides" and "A 

Dandy in Aspic" were newcomers in a mild 

week. 

Bowl, Roger Shermon—Villo Rides (Poro); vorious 

cofeatures 

2S 

Crown— Elviro Madigon (Cinema V), 2nd wk 85 

Lincoln—The Graduate (Embassy), 18th wk 125 

Loew's College. Milford Cinema, Post—The Devil's 

Brigade (UA); various cc-fcatures, 2nd wk 75 

Milford, Summit drivc-ins— The Sovoge Seven 

(AlP)'; various co-features 90 

Paramount— A Dondy in Aspic (Col) 70 

Wcstville, Whtncy— Holt a Sixpence (Poro) 125 

Wholley—Comelot (WB.7A1 7th wk 85 

NEW HAVEN 

prank Ferguson, general manager of the 

ness visitor . . . 

Bailey Theatres, was a New York busi- 

The independent .Abby, 

Southington. ran a Little League benefit 

screening of United Artists" "The Russians 

.\rc C'.imini; \hc Ru'.vi;ins \rc Coming." 


Ui^Bii 

Vilanack 

* na 

ON 

HtCUIST

Feature Film Planned; 

To Start in Toronto 

TORONTO— Shooling is lo start here on 

a feature film, whieh the producing coinpany, 

Halewyn Film Productions, hopes will 

be the breakthrough needed for establishment 

of a Canadian motion picture industry. 

The film is to be called "A Poem for Christine." 

and even if the hoped-for financial 

support frotn the new Canadian Film Development 

Corp. fails to materialize, the picture 

will go ahead with private backing. 

Representatives of Halewyn and the Film 

Development Corp. met in Montreal Friday 

(14). The film's budget has been set at $100,- 

000 for a black and white production, but it 

will be shot in color at an additional cost of 

$25,000 if federal funds are forthcoming. 

Ian Stuart, producer and co-founder of 

Halewyn with director Jan Steen, says "A 

Poem for Christine" was the first completely 

planned production with a script, cast, technical 

crew, executive personnel and a film 

distribution contract to be presented to the 

Film Development Corp. There were other 

submissions, but they were only in the idea 

stage. 

A five-week shooting schedule has been 

set for the picture, which will run from 95 

to 105 minutes and will be made entirely 

on location around Toronto. It also will be 

dubbed into French. 

NFB's 'Do Not Fold' Stars 

Veteran Actor Ed Begley 

MONTREAL—The National Film Board 

has completed a 60-minute picture, with 

Academy Award-winner Ed Begley starring 

in "Do Not Fold, Staple. Spindle or Mutilate." 

a drama about a labor union executive 

and his struggle to stay on top in the face 

of pressures from the membership and the 

changed methods of modern-day company 

management. 

Begley, who won an Academy Award in 

1964 for his role in "Sweet Bird of Youth," 

plays an aging union labor president who no 

longer is able to cope with the changing 

management scene. 

The film was directed by John Howe 

from a script by Millard Lampell. A supporting 

cast of Canadian actors includes 

Bruno Gerussie. Joe Austin. George Sperdakos. 

Harvey Fisher, Aileen Seaton, Sean 

Sullivan and Cecil Under. 

Ontario Announces Latest 

Classification of Films 

lORONTO—The latest films' classification 

in Ontario includes these pictures: 

Adults— "Blue." "Danger: Diabolik." "For 

Singles Only," "Hellcats," "The Name of 

the Game Is Kill!" "The Scalphunters," 

"The Shuttered Room," "A Stranger in 

Town," "Sweet November," "Savage 

Girls" (formerly "restricted"). 

Restricted— "Gangster Girl," "Here We Go 

Round the Mulberry Bush," "Love 

Mates," "Tell Me Lies," "Up the Junction," 

"Wild Eve." 

4 'Good' Marks 

Eight 'Excellent; 

Among Toronto's 14 First-Run Films 

TORONTO — Grosses were running on 

the high side at 

first-run houses as "Here We 

Cio Round the Mulberry Bush" jumped off 

to an "excellent" start at the Hyland. "The 

Odd Couple" had its second smash week at 

the University and "The I'ox" its 

fourth "excellent" 

week at the Hollywood. 

Copitol Fine Art— Bye, Bye Brovcrmon {WB-7A) Fair 

Capri—The Climox (UA) Fair 

Cinema— Bonnie ond Clyde (WB-7A), 

20th wk Excellent 

Downtown group Conqueror Worm (Astral); 

Kill Bobv Kill (Astral) Good 

Eglinton— Doctor DoliHIc (20th-Fox), 23rd wk. Good 

Glendalc Ulysses (IFD), 4tti wk Excellent 

Hollywood (North) Woit Until Dork (WB-7A), 

1 7th wk Excellent 

Hollywood (South) The Fox (WB-7A), 

4th wk Excellent 

Here We Go Round the Mulberry Bush 

Hylond 

(UA) 

Excellent 

Imperial group Blue (Para) Good 

Internotional Cinema— Closely Wotched Troins 

(IFD), 10th wk Good 

Loow's Yours, Mine ond Ours (UA), 4th wk. Excellent 

Tcwne Cinema The Groduote (IFD), 

1 0th wk . Excellent 

University—The Odd Couple (Pora), 

2nd wk Excellent 

'High-Class Adult' Film Policy 

Paying Off at Montreal Houses 

MONTREAL — Exhibitors were being 

well rewarded for their policy of continuing 

with bookings of high-class "adult" movies, 

these offerings competing favorably with the 

many other entertainment features available 

in the city and the surrounding area. 

Alouettc Doctor Dolittle (20th-Fox), 10th wk. Good 

Atwater Guess Who's Coming to Dinner (Col), 

Avenue I'll Never Forget What's 'Isname (SR) Good 

Capitol Danger: Diabolik (Poro) Good 

(Paro), Cinema Bonayenture Benjamin 9th wk. Good 

(SR), Cinema Festiyal— Night Games 9th wk. ..Good 

Cinema Place Ville Morie The Graduate (IFD), 

1 4th wk Good 

HONORS IN MONTREAL — In a 

double-award ceremony in Montreal, 

Danny Kaye, center, who flew in from 

his "Madwoman of Chaillot" location 

in France for the occasion, receives the 

Israeli Prime Minister's Award from 

Col. l>oy Sinai, left, Israel consul general 

to Canada, and the "Tree of Life" 

award from Samuel Bronfman, right, 

Canada's leading industrialist, financier 

and philanthropist. A dinner wa.s held 

in Kaye's honor hy the Montreal Israel 

Bimd Organization in celebration of 

Israel's 20th anniversary. 

. 

Cinema Westmount Squore The Forty (UA), 

9lh wk 

Good 

Elysce (Resnois) La ChinoUo (SR), 2nd wk Good 

Elysce (Eisenstein) Mon Amour, Mon Amour 

(SR), 2nd wk Good 

FIcur Fife la de Lys Plume (SR) Good 

Imperial^zOOl : A Spocc Odyssey (MGM), 

2nd wk, Good 

Palace—The Good 

Privofc Novy o» Sgt. O'Forrell (UA) 

Parisien— Lo Grondc Vodrouillc (SR), 12th wk. Good 

Snowdon— I, o Womon ivvpfj, 16th wk Good 

Good 

Von Hornc Six Days to Eternity (SR), 4th wk, 

Vendomc— Belle do Jour iSR), 2nd wk Good 

Westmount The Fox (WB-7A), 4th wk Good 

York— Bonnie and Clyde (WB-7A), 38th wk Good 

'Poor Cow,' 'Bedazzled,' 'Graduate' 

Earn Vancouver 'Good' Ratings 

VANCOUVERÂ rainy ucckcnd helped 

the downtown hardtops and business, 

while not record-breaking, rated "good" in 

several spots. "Poor Cow," brought in to 

the Capitol after a run in the Famous Players 

Park Royal, demonstrated enough drawing 

power to earn a second week. "The Sand 

Pebbles" playing its first popular-priced run 

in the Orpheum, warranted a third week. 

Copitol Poor Cow (Emp) Good 

Downtown Guess Who's (Col), 

Coming to Dinner 

19fh wk Fair 

Odeon A Fair 

Dandy in Aspic (Col), 3rd wk 

Pork Bedazzled (20th-Fox), 9th wk Good 

Ridge Doctor Dolittle (20th-Fox), 19th wk Fair 

Stanley The Fox (WB-7A), 2nd wk. Above Average 

(IFD), Studio The Graduate 12th wk Good 

Vogue Yours, Mine and Ours (UA), 3rd Average 

wk. 

Three Newcomers 'Excellent' 

As Winnipeg Grosses Gain 

WINNIPfXi — Grosses were uneven but 

up from the previous week, running at about 

the same levels as last year. "Closely 

Watched Trains," opening the remodeled 

Downtown Theatre (formerly the secondrun 

Rialto) shared boxoffice leadership with 

two other newcomers — "Yours, Mine and 

Ours" and "The Secret War of Harry Frigg." 

Coptol- No Way to Trcot a Lady (Paro) ..Average 

Downtown— Closely Wotched Trains (IFD) ..Excellent 

Gorrick I— P.J. (Univ) Average 

Garrick II Yours, Mine and Ours (UA) .Excellent 

Hylond The Stronger (Paro) Poor 

Odeon The Secret War of Harry Frigg 

(Univ) 

Excellent 

Towne—The Graduate (IFD), 10th wk Good 

Proposed Ontario Law 

Aid to Sunday Movies 

TORONTO—A bill before the Ontario 

legislature would make it unnecessary to 

hold a plebiscite in any city to permit Sunday 

film showings. Under the measure, a 

bylaw passed by the city will be all that is 

necessary to allow Sunday exhibitions, starting 

after 1:.^0 p.m. The bill already has had 

Ontario Ass'n Adds Two 

TORONTO—The Motion Picture Theatres 

Ass'n of Ontario has announced the 

addition of these two as members: William 

H. Dykeman, Oxford Drive-ln, Woodstock, 

and Arthur H. Knapp, Winchester Theatre 

ill Winchester. 

"1 he Performer" will be filmed on location 

in and around London. The Warner 

Bros. -7 Arts film will star Mick Jagger of 

the Rolling Stones and James Fox. 


MONTREAL 

^he National Film Board has completed 

three ten-minulc color films for children 

starring animals. "The Bear and the 

House," a variation on Aesop's "Lion and 

Mouse," "That Mouse." an unbearably egocentric 

mouse, and "Adventures," featuring 

an escapist baby raccoon. The films are the 

work of Australian-born director Mike Rubbo. 

who wrote, edited and directed the films 

for the NFB. 

ing to operate the revolutionary film attrac- 

Mareot Kidder said here that shooting tion of Expo 67. 

will begin in Milwaukee on the Mirisch 

Jcwison-produced film "Gaily, Gaily," with 

Norman Jcwison as the director. The film 

stars Melina Mercouri. Brian Keith and 

Miss Kidder. A native of Yellowknife. 

Northwest Territories, and who now calls 

Montreal home, she started in the little theatre 

and then in films for the Canadian 

Broadcasting Corp. Her latest Canadian production 

is in a film by Peter Pearson, director 

of the National Film Board, "The Calabogie 

Fiddler," which is to be released next 

month. 

NFB productions .showing in Montreal 

are "The Quiet Racket" at the Regent: "The 

While .Ship" and "Chuckwagon," Monkland: 

'Down Through the Years." Strand; "Judoka," 

Laval: "Octopus Hunt," Savoy: "City of 

Many Faces," Outremont: "Les Canadicns 

Savents Danser," Fleur de Lys; "La Flotille 

Blanche" and "Quant Passes les Ecoussais." 

Amherst: "Mosaique Ethiopienne," 

Rivoli: "Patinoire," Versailles: "Kind of 

Blades," the Loew's: "Level 4350," Place 

Ville Marie, and "Impressions of Expo 67" 

at the Westmount. 

Larry Kent's feature film "High." which 

was refused a permit by the Quebec Censor 

REDUCTIONS 

lOmm frotn 35""" 

COLOR or BLACK and WHITE 

• From any type of color print. 

Printed and developed on our premises. 

• Complete 35mm & 16mm modem 

lob. All facilities. 

• Film scratches removed, waxing, old 

dry films rejuvenated, new films 

vacuumate treated against wear and 

tear. 

• UNSQUEEZED 16mm "flat" prints 

mode from 35mm CinemaScope films- 

• "Personalized one stop service for the 

film distributor." 

QUEBEC FILM LABS 

2o0 V.t„ Si W (514) 861-5483 

MONTREAL, QUEBEC 

Board, uill be rcsubniillcil lor authorization 

to be shown. This news follows signing of 

a contract for distribution of the film in 

Canada with Film Canada. 

The possibility of reopening the labyrinth 

film pavilion for the Man and His World 

exhibition was reported here. According to 

a source close to the city's Man and His 

World, private interests have been negotiat- 

Montreal Getting New 

French-Language Unit 

MONIRI ,\l — t inc-Art I ilnis is binkling 

a theatre here, the Cinema de Paris, 

which is expected to be opened by mid- 

October with a French-language art-film 

policy. The house will seat 800 to 900 persons. 

Cine-Art also has acquired the former 

Empress Theatre here in the Notre-Damede-Grace 

district and is converting it into a 

twin-auditorium complex. One unit will be 

the Cinema V for art films, while the other 

auditorium, the bigger of the two, will be 

for French films with subtitles. 

NFB Distributing 25 Films 

With Captions for Deaf 

MOMKl \l - (an.uhis ;ipproximately 

across the country via regional offices of the 

NFB in Montreal, Toronto and Saskatoon. 

According to Al Palmer of the NFB. who 

is in charge of the project, "captioned" films 

are simply regular films with specially timed 

subtitles. This captioning has to be done by 

people who can write and have an understanding 

of the deaf. Where the action permits, 

a scene-stretching technique is used to 

allow the viewer time to read the captions. 

Narrative films with strong visual itnpact 

work best, dialog being harder to adapt. For 

the benefit of those who have marginal hearing, 

there is a soundtrack synchronized with 

the captions. 

Paid for by a $15,000 grant from the 

NFB and the Manpower Department, this 

first-time-evcr. 16mm film library is designed 

for both education and entertainment. 

Six of the films are all-time favorites, fulllength 

features such as "The Last Angn,' 

Man," "The Mouse That Roared" and "Our 

Man in Havana" and will he distributed to 

adult hearing groups and organizations. 

I he majority of the films arc connected 

w lib teaching and are for use in the country's 

22 residential schools for deaf children. 

more than 3.000 students. 

The NFB's Saskatoon office will serve as 

distribution center for the prairie provinces 

and British Columbia. Toronto will service 

Ontario and act as national back-up for all 

English-language films, while Montreal will 

distribute to Quebec and the Atlantic provinces 

and provide back-up for French-language 

films, when they become available. 

The Canadian government acquired the 

first 25 films through the help and ad\icc 

of the Captioned Films unit of the U.S. 

Department of Health, Education and Wcl 

fare in Washington, which has wide expt'i 

ence in this area and an extensive cataKj 

of films available. In the case of the educational 

shorts, the NFB acquired as many as 

four prints of each film for its cross-countr\ 

distribution scheme. 

The NFB considers this only the first 

phase of a long-term and expanding program 

to the ultimate benefit of deaf Canadians 

of all ages. 

OTTAWA 

Qntario theatres face new competition on 

Sundays in the approval by the provincial 

legislature of a measure which gives 

authority to municipalities to issue permits 

to associations or agricultural societies for 

the holding of exhibitions or fairs on Sundays 

in addition to week days. Ontario has 

240 organizations which conduct annual 

fairs, while other groups stage tradeshows, 

and they will be able to operate on Sundays 

after 1:30 p.m. if they secure the municipal 

.150.000 deaf and/or hard-of-hearing adults sanction. 

and children are about to get a break in the 

A change in name will he made for the 

film-viewing department. In the first step of 

640-seat Linden, which has been acquired 

a two-part pilot project, the National Film 

by 20th Century Theatres from Casey Swedlove. 

Board and the rehabilitation branch of the 

Department of Manpower 

who built the theatre and operated it 

and Immigration, 

continuously since Aug. I, 1947. Nat Taylor's 

chain plans to reopen the house July 1 

in cooperation with the Canadian Hearing 

Society, are distributing 25 "captioned" films 

following completion of stnictural innovations. 

The former owner has taken charge 

I 

(Continued on page K-4) 

cTtnrtlilng for • Ihmln • 

HAVING TROUBLE? 

| 

WANT TO MODERNIZE? | 

Try Us' We Never Sleep' 

NAME BRANDS • 

BALLANTYNE EPRAD STRONG t 

CENTURY SIMPLEX PHILLIPS HURLEY C 

HARKNESS GOLDBERG NEUMADE 

PROJECTION OPTICS • 

COMPLETE EQUIPMENT 

IN STOCK AT ALL TIMES' t 

REPLACEMENT PARTS GALORE! 

Reosonob/c Pncci & No Strings 

Attached 

BEST THEATRE SUPPLY REG'D. 

| 

BOXOFFICE :; June 17, 1968

at Meadow LarK unv« "., 

&ta, Kansas sethn| 

SiaTnfiStSdaysl 

PH^V>OUSRECOfr|^_°SAMEPt«- 

• 

,mmi HLW "- Wt SOLOMON ÛH p...es 

,^,^,„,,,„, 

^^^^ ^^^^_^^^ 

INTACT YOUR 

mericarLxMLl^niernaiionaf® EXCHANG

TORONTO 

"Waiting for Caroline," the conlroversi.il 

NFB-CBC picture, is to be exhibited ouisiilc 

Canada by United Artists. Directed by Ron 

Kelly and originally budgeted at 5319.760. 

the film wound up costing 5511,252. The 

picture was criticized in the House of Commons 

as too costly and too risque. It was 

shown last year on the CBC without several 

scenes, which are to be reinstated for foreign 

distribution. 

A documentary film 

on Robert Stanfield 

that cost the Progressive Conservative Party 

S50,()()() was made with nonunion labor. 

William Cole, business agent of lATSE Local 

644. has charged. The 30-minute film. 

"Canada: So What's It to You, Bob Stanfield?" 

was shown on the CTV network 

Monday evening O). 

"The Odd Couple" set daily gross records 

opening week for a nonroadshow picture at 

the University Theatre. The local Paramount 

office compares the film to "The 

Carpetbaggers," which also played the theatre 

to record-breaking business. However, 

"Odd Couple" nearly doubled the first 

week's gross of "Carpetbaggers," which included 

the Dominion Day holiday. 

"Wait Until Dark," in its 1 7th week at 

the Hollywood, established a record for the 

film's longest engagement. Manager I.en 

Bishop was congratulated by New York 

executives of Warner Bros.-7 Arts. On the 

local level, the manager has won eight $25 

J. M. RICE and CO. LTD. 

"EVERYTHING 

FOR 

THE DRIVE-IN and INDOOR 

THEATRE" 

EXPERT REPAIR DEPARTMENT 

LOANERS FREE OF CHARGE 

WOMPIalToronio 

Seats New Officers 

TORONTO—WOMIM held its installation 

dinner in the Royal York Hotel May 

29 and seated Florence Long as president; 

Joan Shields and Olive Copleston, vicepresidents; 

Vickie Knight and Margaret 

Wills, secretaries, and Hildegarde Koblich, 

treasurer. 

Jean Uttley, staffer at the Paramount Pictures 

exchange, was presented the annual 

award for humanitarian services. 

Win Barron of Paramount was master of 

ceremonies and Rose Halparian was guest 

speaker. 

VANCOUVER 

and appeared on two live radio shows, 

placed ads in weekend issues of both dailies 

and set up a two-page spread in the Leisure 

Spplicalion has been made for the construction 

bonus a\\,irds for his promotions on the 

section of the Sun, where Les Wedman is 

entertainment editor. 

film. 

of a third theatre in the con- 

National General Corp., which operates 

"Bonnie and Clyde" ended its long run 

the Guildford Surrey, announced 

gested Yonge-St. Clair area. It seems unlikely 

that the permit will be granted because of 

in construction 

at the Cinema and was succeeded by 

of a 70()-seat theatre on Georgia 

to 

insufficient off-street parking. Plans 

have the theatre located between 

are 

the Hyland 

"Charlie Bubbles." "Ulysses" opened a nonreserved-seat 

engagement the Park, and 

Street, two blocks from the heart of ihc 

at 

and dual-auditorium Hollywood. 

hotel district and in the middle of a new 

"Venom" bowed in at the Capri. "The Miniskirt 

high-rise dc luxe apartment area. 

Mob." coupled with "The Road Hus- 

Cirudiiution exercises were held Wednesday 

(12) at the Variety (Club) Village. A 

tlers," opened at the downtown, Odeon 

buffet supper preceded the graduation ceremonies. 

(Parkdalc) and three Twinex drive-ins. 

OTTAWA 

JJcn Atkey, Odeon publicist, returned from 

a product seminar in New York, and 

set up a campaign worthy of a top roadshow 

for the Greto Garbo festival at the Hyland. 

He secured the prior week's front page of 

the Vancouver Sun's Leisure, plus a saturation 

radio promotion via CHQM and was 

interviewed by disc jockey Bill 

Phillips. 

1'his film combination was bannered on 

Ihc marquee of the Odeon Sundown Drivein 

at Kamioops: "Loving Couples" and 

"Games." 

Walter Augustus dc Haviland, 95, father 

of Olivia de Haviland and Joan Fontaine, 

died May 20 in North Vancouver. He also 

leaves his wife Mary. Private rites were 

held in Victoria. 

Kire destroyed the Rainbow Theatre in 

\tcBride. leaving the central British Columbia 

sawmill town with only a small drive-in. 

When the building caught fire, the entire 

business area was threatened. Because of the 

l.ick of fire-fighting equipment, the structure 

was broken up and pushed to one side by a 

Iront-end loader and two bulldozers. 

Thieves broke into Astral Films and carted 

off a TV set, first prize in the Picture 

Pioneers golf tournament. The set had been 

left 

there a day earlier. 

(Continued from pagt K-2| 

of the furniture business of his brother I 

Harold Swedlove, who died in January leav- I 

ing an estate valued at 5333,813, according I 

to the probate of the will, from which his I 

widow will have a life income. P 

The Odeon F.lmdalc, managed by Larry 

Ketelaars, made an interesting move in ^ 

booking "Doctor Zhivago" for its current 

attraction. This production played a long 

roadshow engagement originally in Ottawa 

at the 2{)th Century Nelson some time ago. 

The Nelson now is featuring "Gone With 

the Wind" in its sixth week on a hard-ticket 

basis. Other holdovers are "The Graduate" 

at the Little Elgin, 16th week, and "The 

Party" at the Main Elgin, third week. 

President R. W. Bolstad of Famous Players 

Canadian Corp. has reported that the 

company in its 48 years of operations has 

never had to report a loss to shareholders, 

thus dispelling any idea that any enterprise 

providing entertainment in its various forms 

is engaged in a speculative undertaking. The 

regular quarterly dividend of 32' 2 cents a 

share was paid Friday (7). 

The big FPC Capitol is doing real business 

with "No Way to Treat a Lady," but 

Manager Phil Traynor had to make a break 

in the engagement Wednesday night (5) for 

the stage appearance of Monique Leyrac, 

vivacious concert singer. Thursday night 

(13) there was the touring show, the Irish 

Rovers in Concert. 

The Bytown Film Club is presenting a 

series of five programs in June at the National 

Museum Theatre, for which $5 season 

tickets were required for admission, starting 

Tuesday evening (4) with "Shall We Dance." 

The Canadian Film Institute, Ottawa, has 

announced that the annual film awards presentation 

will be held September 28 at Toronto, 

preceded by the jury selections for 

five days in the same week. 

.Seven younf; Indians became more or less 

screen stars on the reservation near Cornwall. 

Ont., when they engaged in a production 

dealing with Indian life. They were described 

as "articulate." 

430 Kcniington St. 

Winnipeg 21, Man. 

TU 8 7987 

415 Roillon 8ldg. 

10201 104th St. 

Edmonton, Alto. 

GA 2-8502 

Hilda Cunnineham, Canadian publicist 

Im M(IM. spent two days setting up the 

local campaign for "2001: A Space Odyssey." 

which is to open at the Capitol Theatre 

later this month. She taped a radio interview 

Mick Jagger, lead singer of the Rolling 

Stones, internationally popular musical 

group, will make his film debut in WB-7 

Arts' "The Performers." 

K-4 BOXOrnCE :: June 17, 1968

CofU^liuctUK, • Cauu>fne^ • Coftceûietui. • /V/aitde'naAUlATHE 

MODERN JUNE 

17, 1968 

THEATRE 

feat unng 

Drive-ln Developments

— 

& 

MODBRH 

THBATRB 

o n n t 

Expanding Storey Theatres Completely Remodels 15-Year-Old 

Gwmnett Drive-in, Enlarges North 85 Drive-ln, in Atlanta 

Area Sam F. Lucchese 4 

In Shoronville, Ohio: Levin Theatres' New 1,600-Car, Pirate- 

Themed Jolly Roger Drive-ln Theatre 12 

Report From NAC Midyear Meeting in Chicago: New Attendance 

Record Seen for Industry Tradeshow, Convention 13 

Uevllopmenis in drive-in theatre 

operations during the past 15 years 

and in the past year—arc reflected in the 

expanding Storey Theatres' complete remodeling 

and enlarging of its 15-ycar-old Gwinnett 

Drive-ln and enlarging of its less-thantwo-year-old 

North 85 Drive-ln, in the Atlanta 

area. 

The 500-car Gwinnett was built during 

the drive-in theatre boom of the 50s. Now 

enlarged to 640-car capacity, it represents 

"a practically new layout." Its new screen is 

120 feet wide, 50 feet high. The super-de 

luxe North 85 was opened in August, 1966. 

Enlarging added 256 speakers, increased 

capacity to 1,206 cars. To compensate for 

daylight saving time, a fully equipped playground 

was added in the North 85's "garden 

area" behind the concessions building. To 

provide faster service, a third lane was added 

in the concessions facilities. 

start on page 4. 

Story, photos 

In Sharonville, Ohio, Levin Theatres' 

new 1,600-car Jolly 

Roger Drive-ln Theatre 

features a pirate theme, throughout. Its halfmile-long 

enlranceway—termed largest in 

the nation by Louis Levin, vice-president 

is called "the gangplank." Its towering roadside 

sign simulates a ship's billowing mainsail. 

Its boxoffice—65 feet high— is a replica 

of a Caribbean sea fort. And its concessions 

area is not only designed like the interior 

of a pirate ship, it is also "manned" by 

personnel in pirate costumes — complete 

with eye patches. Story, photos on page 12. 

Pacific Theatres' "new approach" to 

drive-ins is illustrated by its new 2.()00-car 

Fountain Valley Drive-ln Theatre. Fountain 

Valley, Calif. The SI million-plus airer, 

which is 40 miles south of Los Angeles, features 

live, illuminated fountains, massed 

banks of flowers, a 

140x90-foot screen, wallto-wall 

carpeting in "the world's largest 

snackbar building," food and refreshment facilities 

to serve 5,000 patrons in 15 minutes. 

Photo-story is on page 18. 

Modern theatre construction—an on-thescene 

report by Whitney Stine on SMPTE's 

symposium, in Los Angeles— is presented in 

a 

"look ahead" study starling on page .^3. 

Mexico's First Dimension 150 Theatre: The De Luxe 1,871-Seat 

Cine Latino D-150, in Mexico City 14 

Pacific Theatres' "New Approach" to Drive-Ins: The SI Million- 

Plus Fountain Valley Drive-ln Theatre, Fountain Valley, Calif 18 

How to Select and Care for Projection Lamps Wesley Trout 21 

Photo Review: Minnesota Amusement's New Cinema International, 

Grand Forks, N.D.; NGC's New Fox Cinema Crossroads, Bellevue. 

Wash,; Commonwealth's New Ranch Mart I II, in Suburban 

Kansas City; Jcck McGeorge, Monager, NGC's Fremont, 

San Luis Obispo, Calif., Designs Maintenance Chart; Remodeled 

Scotia Arf Theatre, Scotia, N.Y 22 

Western-Styled 700-Seat Sierra Cinema Planned for Moline, III. 29 

Modern Theatre Construction: An On-the-Scene Report on SMPTE's 

Symposium, in Los Angeles Whitney Stine 33 

How Wolfberg Theatres, Denver, Speeds Executive Decisions, Man 

ogers' Reports With Telephone Answering Equipment 38 

Inviting Concessions Counters Grace Four New NGC Theatres 40 

Commonwealth Theatres to Open New 750-Car Mile-Hi Drive-In, in 

Casper, Wyo., in Early July 42 

Greater Union Organization Opens New Luxury 984-Seat Forum 

Cinema, in Brisbane, Australia 42 

DEPARTMENTS: 

Drive-in Theatre 

Developments 4 Literature 42 

Refreshment Service 12 

Readers' Service Bureau 43 

Projection and Sound 21 

Advertisers' Index 43 

New Equipment, 

Developments 24-A About People and Product 44 

ON THE COVER 

Hirate ship theme keynotes interior of spacious concessions building 

at Levin Theatres' new 1 .600-car Jolly Roi;er Drive-In. Sharonville. 

Ohio. Airer's boxoffice is lowerinf; 65-foot-hi^h replica of a 

Caribbean sea fori. Roadside sign resembles a ship's billowing mainsail. 

Half-mile-long entrance road— called "the gangplank" — is termed 

longest in nation. Entry ramp is equipped with \peciiil ywitch. foioul 

iind light control equipment. 

ClYDI C. HALL. tdltoi 

Tht MODERN THEATRE ii a oouno-m jecticn ouDMsnea eacn montn in BOXOFFICE. 

ar gancrol buiin«ii corresoonoence mould oe oaatmea to Auociated Publications. Inc.. 825 Von 

Brunt Blvd., Koruot CItv. Mc. 64124. Wesitv Trout. Technical Editor: Eoitarn RaortMntotIv*! 

M. MirMrcau. 1270 Sixth Avg.. Rockeftlitr Ctntcr New York. N. V. 10020.

PBESTO.CH.NaE-OWa;c.eve.10.sa..^^^ 

fnto 7^ prot-t. A neat U,e U ck y ^^^^^,^ 

with the Wizard o 'c^. ^" 

, ^,3^0!, and you 11 re- 

: actice at all. J^^^^^.^J^h °' ^ ,,,,k. As you 

Tease a delicious ^^^^^°,"^3rsherbet. But the real 

-^%ôi;'irurraK%-ds,..enyou..and 

can b. »u«e, man ..e .,. 

^-^^^Sf And'»- 

sales! 

Boost your concession 

WATCH THE WZARD WORK HIS PROmM^C 

eOfficial 

Fast Food Equipment at the International Exposition HemisFair '68. San Antonio, Texas 


Slorcy:

I 

Mighty Big Attractions 

The peacock is a pretty sharp bird. When it 

comes to getting attention, he knows the value 

of being different. 

The same is true of soft drinks. Being different 

pays off. That's why you'll find more and more 

people flocking to the Dr Pepper Difference. 

Here's a soft drink that's not a cola, not a 

root beer, but a blend of deep fruit flavors. 

Flavors that put Dr Pepper in a class all its own. 

So, why not feature Dr Pepper as your main 

attraction. Write: Fountain Division, Dr Pepper 

Company, P. O. Box 5086, Dallas, Texas 75222. 

Pepper 

Or Pepper Company, Dallas, Texas, 1968. 


Expanding Storey 

more airers and 

5 roREV Theatres, Inc., 

opcriilors of five drive-ins and six conventional 

theatres in the metropolitan 

Atlanta area, stems indirectly from the 

consent decree that caused Paramount 

Pictures to divest the company from 

motion picture theatre holdings. 

In the early 1920s the late Arthur 

B. I.ucas and William K. Jenkins, two 

great pioneer showmen, had organized 

the Cicorgia Theatre Co. and formed a 

partnership with Paramount. 

In 1946 Frederick G. .Storey was 

separated from the U..S. Navy and came 

to Atlanta to become vice-president of 

Georgia Theatre Co.. of which Jenkins 

was president. 

Storey Circuit's President 

Prior to the consent judgment in 

1952. Lucas had died, and the properties 

subsequently were divided between 

the Lucas estate and the Jenkins interests. 

This led to the formation of 

.Storey Theatres, Inc., with Storey as 

president—a post he has held ever 

since. 

Nucleus of the fledgling circuit was 

eight theatres: Rhodes, Techwood, 

Ponce dc Leon, Tenth Street, Little 

Five Points, Fuclid, Emoiy and Decatur: 

and two drive-ins. the Peachtree 

and Scott Boulevard. 

Shopping Center Theatres 

Time and other various factors 

brought changes as Atlanta grew, and 

suburban theatres became virtually 

passe—especially with the trend toward 

larger so-called "de luxe" theatres in 

shopping centers with their acres of 

parking available. 

Techwood was sold to Georgia Institute 

of Technology and has been in- 

Frederick 

G. Storey (rialii) 

is president of 

f h e expanding: 

circuit, which ;\ 

Allanta-luiu-d 

/,v //. lid- 

.Is (left) ix 

- president 

liar v ( of 

unions for 

. \ ThiUilrcs. 

circuit planning two 

two more hardtops 

corporaied into the school's campus. 

Ponce de Leon and I iiilc Five Points 

became commercial establishments. 

Peachtree Drivc-lns acreage became 

so valuable the circuit "couldn't afford" 

to continue its use. It was snapped up 

by a developer who is converting it 

into a complex of stores and office 

buildings. Euclid is now a church. 

Tenth Street bowed to progress and 

was demolished as part of a street widening 

project. 

New Theatre Added 

Since then Storey has added two de 

as one of the finest drive-in theatres to 

be found anywhere. 

Expansion Continuing 

Last year Storey Theatres joined 

John Thompson, pioneer Gainesville. 

Ga.. theatre owner, in the operation of 

luxe 900-scat "rocking chair theatres in 

shopping centers—the North DeKalb 

and the Lakcwood—and four outdoor 

locations — the recently remodeled 

Gwinnett. Glenwood, Fulton Boulevard 

and North 8.*;. The latter's capacity 

was increased this year from 950- 

to 1206-car capacity^before it had 

reached its second birthday. It ranks 

the Skyvu and Lake Lanier drive-ins 

and recently built the four-wall de luxe 

Sherwood "rocking chair theatre" in 

the Gainesville Sherwood Forest Shopping 

Center. Recently, also, the Rilz 

and Royal theatres were acquired by 

the Gainesville partnership. 

While the Storey circuit is not in the 

real estate business, it has always 

looked to the future in its operations. 

The circuit bought the land for the 

North 85 fit is located on Interstate 

85) more than four years before it 

started construction on the theatre and 

before 1-85 was opened to traffic! 

M. Construction Ahead 

,\i the present time the circuit is 

planning to build two new de luxe 

hardtops and two more drive-ins, all in 

the metropolitan Atlr.nta area, says 

Storey. 

James Fdwards. Storey vice-presiilent 

in charge of operations, has been 

associated with Frederick Storev since 

"the old days" of the Georgia Theatre 

Co. Together they have witnessed many 

changes in the motion picture industry 

and are looking forward to the future, 

ready to accept innovations that will 

please the public—especially good molion 

pictures that the patron can enjoy 

in comfort and in pleasant surroundines. 

.UX 

STOREY REMODELS ENLARGES AIRERS 

Continued from page 4 

state 85, in a fast growing area of metropolitan 

Atlanta. Its acceptance was phenomenal. 

And before the North 85 was a year 

old, it was obvious that enlargement would 

soon be necessary. Finch. .Mexander, 

Barnes. Rothschild & Pascal, the architectural 

firm that designed the North 85. was 

called in to make the needed changes. A 

ramp was added to accommodate 256 more 

speakers—bringing capacity to 1.206 cars. 

Two lanes were originally provided in the 

air conditioned concessions building. To 

speed service, a third lane was added. 

Playground in "Garden Area" 

North 85 now has an attractive "garden 

area" right behind the main building. This 

area is beautifully landscaped and equipped 

with playground equipment — including 

slides, merry-go-round, jungle gym and 

sturdy swings. When the North 85 was 

built, playground was not installed. The 

a 

airer's plan, however, did allow for subsequent 

installation of playground equipment 

in this "garden area." When Georgia 

'went along" with daylight saving time, 

show starting time for the North 85 became 

9:30 p.m. The North 85 began filling up 

earlier. The playground was promptly installed. 

It gives the kids something to occupy 

their time. And also helps work up appetites 

that keeps the concessions counters at work 

before show time. 

North 85's centrally located main building 

is octagonal in shape. It provides the 

architectural motif carried out in the airer's 

twin boxoffices—serving four entrance 

lanes— and in the projection booth atop the 

building. Exteriors are concrete block and 

i;rooved plywood. 

Lanes, Counters in Semicircle 

Three serving lanes and counters are arranged 

in a semicircle in the front half of 

the main building. The counters which are 

yellow laminate matching the preparation 

in 

and condiment counters, have four tray 

slides. Flooring is terrazzo. Manager James 

Mayhall's office is in the center of the building. 

Reslrooms and a storage area are in the 

rear 

half of the building. 

Concessions equipment includes: Star 

Metal steam and dry food ser\ers, popcorn 

servers, under-counter refrigerator: a Cretors 

popcorn machine; Selmix drink dispensers; 

Star Manufacturing deep fat fryers 

and griddle; Keating french fry ser%'ers and 

infra-red warmers; Schaeffer ice cream 

boxes; a Toastwell bim warmer: "Hot Rod" 

hot dog grill: and a 70-cubic-foot reach-in 

type storage refrigerator. North 85 also 

has two .Scotsman ice machines that together 

make 1.000 pounds of miniature ice, 

cubes daily. .Ml equipment is electric. 

The airer's screen is of asbestos shingle 

and measures 125 feet wide, 52 feet high. 

Continued on page 8 

Tho MODERN THEATRE SECTION

. . needs 

Wouldn't you really rather have a . 

Here's to the new look of luxury. 

It's in 

the 

'Spotlight: 

Here's the "Spotlight"-the new Kowe 

cold drink vendor. Besides being just 

plain beautiful, it gives your patrons 

the fastest service in vending. Delivers 

a great drink in 8 seconds ... 4 seconds 

faster than any other vendor. 

Its rich walnut-gram front and sparkling 

display panel will complement 

your decor an;/ attract thirsty patrons. 

Serves hard ice pebbles-not slush 

-in each cup. No foam-over. Always 

mixes the same satisfying, full-flavored 

drink ... at low cost to you. Troublefree 

operation . 

attention. 

only minimum 

For full information, call your nearest 

Rowe distributor or contact us directly 

in Whippany, New Jersey (201) 

887-0400. 

Remember : 

Rowe has sold more cold 

drink vendors than any other 

manufacturer. 

^.fiu/^

STOREY REMODELS, ENLARGES AIRERS 

Conlinued from pa/ê 6 

circuit since it was organized and says that 

all of the circuit's properties are doing well. 

He believes, however, that the early inexpensive 

drive-in era is about over insofar as 

large city locations are concerned. 

Property Costs Prohibitive 

"Property costs are too high, resulting in 

an investment that makes it unprofitable to 

operate an outdoor theatre," he says. "The 

trend is to the de luxe 500 to 700-seat theatre 

located in large regional shopping centers. 

Only the well located so-called 'neighborhood 

theatres' can survive today. The socalled 

"neighborhood theatres' are no more. 

""Operating expenses have soared, and 

film rentals have gone sky-high—with premiums 

being asked for the better product. 

Competition for the amusement dollar was 

never keener. 

""We sold one of our drive-ins. the F'eachiree, 

to a real estate developer because the 

property had become "too valuable" to continue 

it as a theatre site. Dixie Drive-In 

Theatres sold their only two outlets here, 

the Piedmont and Stewart, which are now 

the site of two huge discount department 

An lie le on the North H5 appeared in the 

I III 

June. 1967. issue of BOXOFFICE-MOD- 

ERN THEATRE.—Ed) 

stores. Georgia Theatre Co. sold their Forest 

Park Drive-In, which bears out what 1 have 

said about the future open-air theatres in 

James Edwards, Storey vice-president in metropolitan areas. 

L-harge of operations, has been with the 

lUilJ 

L">! 

"Business Now Complicated" 

'"Our business is becoming complicated 

because of an intrusion by people new to the 

theatre field. Their attitude is 

unrealistic, especially 

in their bidding on pictures. Also, 

they are responsible for the showing of certain 

pictures that arouse public indignation 

and bring on talk of censorship. If producers 

fall into this trap just to make a fast buck, 

they will 

be asking for it. 

"Movies, on the whole, are better than 

ever. There's a shortage of product. Bui 

when we get a good boxoffice attraction, we 

are able to keep it for a longer period of 

time. 

That's a big help. 

"I have seen many changes in the 15- 

year span that I have been with the Storey 

organization. In our drive-ins the concessions 

business has improved markedly. At 

one time we were happy when the concessions 

stand take averaged 1.1 lo 15 cents per 

Spic and span concessions 

area at SWey's 

completely remodeled 

15-year-old 640-car 

Gwinnell Drive-In 

Theatre, in Atlanta 

area, is streamlined for 

quick service. Two-lane 

concessions counters 

are 35 feet lonif. Each 

mWF* 

slides, variegated brick 

has laminated top, tray 

front. Decorative red 

and white valance 

shields overhead lighting. 

prevents it from 

spilling out into area 

around building. 

Third lane added to 

Storey's enlarged 1,206- 

car North 85 Drive-In, 

A tianta. helps concessions 

employes move 

crowds both before 

show starts and during 

intermission. Three 

lanes, counters are arranged 

in semicircle in 

front half of building. 

Counters are in yellow 

laminate, match condiment 

and preparation 

counters, have four 

tray slides. Two original 

lanes proved inadequate. 

Floor is 

terrazzo. 

person. Now it has risen to 40 to 50 cents 

per customer. Of course, prices are higher, 

but we can handle this 

increased trade with 

the same manpower using more efficient 

equipment. 

"This, of course, is important, as concessions 

stand profits—especially in drive-in 

locations—often determine the success or 

failure of a high-priced film's engagement," 

Edwards concluded. 

Manuel Rodriguez, who has come up 

from the Storey managerial ranks, handles 

buying and booking for the circuit. 

Now The Drink 

You Eat'; 

Frozen Carbonated Beverages 

Introduced by Coca-Cola 

1 ro/cn Coke. .Sprite. Fanla, and Veep, 

which are dispensed in a "sherbet-like consistency," 

were premiered by Coca-Cola 

USA. a division of Coca-Cola Co.. at the 

annual National Restaurant Ass'n convention 

and Midwest International Hotel- 

Motel show, in Chicago's International 

Amphitheatre last month. T. H. Gibson, 

vice-president and manager of the division's 

Fountain Sales Dept., says the new frozen 

caibonated beverages are now being marketed 

by his department, following an intensive 

nationwide introductory program 

begun over a year ago under supervision of 

Robert J. Broadwater, vice-president. New 

Products and Packages Div. Advertising 

iheme is "The Drink You Eat." 

New Type Dispensers Used 

The frozen Coca-Cola and the firm's 

other frozen soft drinks are dispensed from 

new machines which combine principles of 

a post-mix dispenser with functions of a 

soft ice cream machine. -Several new as well 

as established flavors were especially formulated 

for use in the new frozen carbonated 

beverage machines, it is reported. These include 

Fanla green lemon-lime, wild cherry 

and orange-pineapple, and Veep. Other 

frozen Fanta flavors include grape, orange, 

strawberry and black cherry. The machines 

vary in size but generally are about the size 

of an average household refrigerator. 

Leasing. Promotion, Maintenance 

Most equipment 

placement and servicing 

are reported handled by independent leasing 

operators, who provide all the equipment 

and supplies required. This includes syrups 

made by Coca-Cola USA. These operators 

also work closely with Coca-Cola's local 

Fountain Sales representatives in coordinating 

advertising, promotion and maintenance 

programs. Most equipment is reported 

placed in 

outlets under some form of leasing 

or long term purchase agreement. 

As part of an incentive plan, the Fountain 

Sales Dept. also offers a complete package 

of advertising merchandising aids and free 

syrup with placement of each identified unit 

for frozen Coca-Cola, it is stated. 

The MODERN THEATRE SECTION

why do you make more food profits with . . 

^^'^J»m'^^.

Flavorites. 

Fanta Orange, Grape and Root Beer are the quality flavors from The Coca-Cola Company. 

This means your customers get the best . . . and you get the marketing and 

merchandising' know-how of the largest soft drink company in the world. And the facilities of 

the largest soft drink field sales organization. So serve the best. And cash in on 

the profits from Fanta brand flavors. Call your authorized wholesaler of Coca-Cola, or write to 

The Coca-Cola Company, P.O. Drawer 1734, Atlanta, Georgia 30301, for full information.

In Sharonville^ Ohio-A 1,600-Car Pirate Themed Airer: 

Levin's New Jolly Roger Drive-In 

I ouering roadside sign sinuitales 

ship's 

sail at Levin Theatres' new 1600-car Jolly 

Roger Drive-In Theatre, in Sharonville, 

Ohio. Located on Kemper Road near intersection 

of 1-75 and Circle Freeway, the Jolly 

Roger features a pirate theme throughout 

the airer. And employes wear pirate 

costumes— complete with eye patches! 

Cincinnati branch of National Theatre 

Supply Co. furnished, equipped the Jolly 

Roger, lu/uipment includes: Simplex sound 

aiul projection, Ashcraft lamps, Kneisley 

ISO amp mini rectifiers, and EPRAD car 

check and ticket control equipment for all 

four lanes of the drive-in. 

Called the "gangplank." Ji-'ii- /\ 

Ijnus I 

half-mile-lung entrance road is tei 

in. 

vice-president. Levin Theatre; 

t.xiending beams, stone and brick trim grace spacious concessions bw 

which provides convenient, fast service for the Jolly Roger's patrons. 

Boxoffice (above) of the Jolly Roger is a 

replica of a Caribbean vfi; fort, towers 65 

feet. Screen (right) is ]25 feet wide atui is 

by Selby Industries. 

12

Report From NAC Meeting 

New attendance 

record is seen 

for 

convention 

0\FR 75 PKR CENT of the 139 

available booths has already been reserved 

by exhibiting firms for the 1968 Motion 

Picture Theatre Equipment and Conces- . 

sions Industries Tradeshow. Nat Buchman, 

Theatre Merchandising Corp.. Boston, exhibit 

chairman, told directors of the National 

Ass'n of Concessionaires at their midyear 

board meeting held in Chicago's Bismarck 

Hotel May 21-22. The November 

11-14 tradeshow will occupy two floors in 

the San Francisco Hilton Hotel. It is cosponsored 

by NAC, the National Ass'n of 

Theatre Owners and the Theatre Equipment 

and Supply Manufacturers Ass'n. It will run 

concurrently with conventions of the three 

organizations. 

"People Movers" Convention Theme 

Major theme of the NAC convention program 

will be "People Movers," supplemented 

by "The Innovators" and "The Attractors," 

it was also reported. New ideas, 

new concessions items, new methods of 

merchandising, new treatment, and the 

shape of things to come in self-service, portion 

control and vending will highlight the 

program. There will also be displays and 

designs depicting the latest in snackbar construction, 

plus a concessionaires' field trip 

to view some of the Bay area's unique refreshment 

centers. Al Lapidus, Al Lapidus 

Popcorn, and Stanley R. Lefcourt, Food 

Facilities Corp., both of Los Angeles, are 

convention program co-chairmen. 

Record Convention Attendance Seen 

Predicting a record attendance for the 

convention, Andrew S. Berwick jr., Wright 

Nut & Popcorn Co., San Francisco, general 

convention chairman, said the Fairmont 

Hotel and Del Webb's Townhouse will also 

be utilized to accommodate the expected 

overflow at the San Francisco Hilton. He 

added that the advance registration policy 

will be repeated this year, that November 7 

is the deadline for receiving advance registrations 

at NAC headquarters, and that no 

registrations will be accepted at the convention. 

this "NAME-BRAND" means PROFIT 

to the nation's most successful concessionaires 

THE DISPENSERS 

SERV-0-MAT...Full color lighted display panel featuring 

BUTTERCUPS'... Completely automatic... 

Trigger-touch bar dispenses controlled portion of hot 

butter ...Temperature controlled ... Brushed stainless 

steel, easy-to-clean housing. 

DELUXE BUTTER SERVER ... A lighted, low cost, 

manually operated, heat controlled dispenser, for 

small volume locations. Stainless steel finish. 

THE BUTTERCUPS 

3 SIZES . . . with Vita-Glaze*, leak-proof, wax-free. The 

nation's most sought after Name-Brand ...in the 

familiar brown and yellow BUTTERCUP®. 

THE SALES ACCESSORIES 

INTERMISSION TRAILER . . . 35mm, Color by Technicolor, 

Hollywood produced 40 second power-packed 

entertainment, selling the BUTTERCUP® line. 

GIANT 24" BUTTERCUPS... lighted replica in full 

color. A stimulating sales builder. 

FREE CATALOG... illustrated to show sales getting 

display items... the way to increased volume without 

increased overhead and sales attendants. 

Over 80 entries have already been received 

for the Concessions Idea Man of the 

Year contest, said Mortie Marks, Jefferson 

Amusement Co.. Beaumont, Tex., CIMY 

( Ontinued on page 16 

* 

VITA-GLAZE — new 

paper coating developed 

for EXCLUSIVE use 

on BUTTERCUP. 

supuRDisPLAv INC. - 1109 NORTH MAYFDIR ROAD 

MILWAUKEE, WISCONSIN 53226 


— 

In Mexico City . . . Firs t Dimension 150 Theatre: 

De Luxe 1871-Seat Cine Latino D-150 

CIltLATlNC 

JAMES EVA 

GARNER MARIE SAINT 

Newly rcnwilihil uiul rcdccoiolcd Cine Laliiu) D-15U of Upei 

Tealros, Mexico City, is first of six D-150 houses for Mexico. 

U ail-lo-Hiill stri'i'ii in 1.^7 J -seal Cine Latino D-i5u is 9U fee 

wide. 34 feel high. Audience-enveloping screen has 120° arc. 

Chief projectionist 

adjusts Ashcraft 

lamp in 

Cine Latino 

D-150's projection 

room. The 

35'70mmCinemeccanica 

projectors 

have 

D-150 Super 

Curvitlon" lenses 

for Dimension 

150 presentations. 

Rectifiers 

are by Kneisley. 

Films in 35mm 

are shown on 

50-foot segment 

of .screen. 

fiKsr OF SIX Dimension 150 theatres 

planned for Mexico, the completely 

remodeled and refurbished 1.87 1 -seat CiiK- 

Latino D-I5(). in Mexico City, has a single 

sheet, 90x34-foot wall-to-wall screen curvcil 

on a 120' arc, special D-150 optics foi 

projection on appropriate segments of the 

screen, and a fully automatic masking sytem. 

In addition to the D-150 all-purpose 

projection system, other equipment includes 

Cinemcccanica projectors and sound, Ashcraft 

lamps, Kncisley rectifiers. Ideal of 

Mexico seals and Zedillo drapes. Juan Pellicer 

Camara is managing director of Operadora 

do Tcatros, which operates the Cine 

l,atino D-150. Kquipment suppliers: Dimension 

150 of Mexico, S.A.. and Aparatos 

Cincmatograficos, .S.A. Alfonso Madrigal is 

president of Dimensivin 150 of Mcxicvv 

Other Dimension 150 installations are 

planned for Guadalajara, Monterrey and 

a second theatre—for Mexico City. 

Modern //,Wi//>iv accents royal blue tones of new drapes surroiindim; auditorium. 

14 The MODERN THEATRE SECTION

Don't 

be so efficient 

you hurt 

your profits. 

Can't happen, you say? 

Don't be too sure. For example: 

You probably already know that theaters sold more 

Coca-Cola last year than almost all other sott drinks 

combined. 

Maybe you even capitalize on that fact by having 

your attendants pre-draw drinks of Coca-Cola to be 

ready for their busiest periods. 

Fine. That's being efficient. Helps you serve more 

customers more quickly, and keeps everybody happy. 

BUT-! 

A word of caution. Don't pre-draw too many drinks. 

And don't pre-draw your drinks too far ahead of time. 

Because even a drink of Coca-Cola can get a little 

limp if it sits around too long. And that won't keep customers 

happy. Nor profits, either. 

~ 

So by all means be efficient. 

Just don't be too efficient. 

nCeCA-COLA'" AND ''COKE'

REPORT FROM NAC MEETING 


contesi chairman. The winner will receive 

;m all-expense-paid trip to the convention, 

and merit awards will he made to runnersiip. 

In addition, a merit certificate suitable 

ti)r framing will be presented by the committee 

to each contestant submitting a refieshment 

merchandising promotion campaign 

book. Marks added. 

New Bally ice cream 

merchandisers make 

extra refreshment sales 

Two Regional Meetings Set 

PIC UP SALES 

WITH PIC 

Arrangements were also completed for 

NAC" regional meetings in Bretton Woods, 

N.H.. and in Toronto. The Bretton Woods 

meeting will be held August 26-29 in the 

Mt. Washingtcn Hotel in conjunction with 

the .nth annual convention of the Theatre 

Owners of New England. The Toronto 

meeting will be held in conjunction with the 

convention of the combined motion picture 

industry of Canada in the Queen F.lizabeth 

Building, Canadian National Kxhibition 

Cirounds, October 20-24. J. J. Fitzgibbons 

jr.. Theatre Confections, Ltd., Toronto, an 

NAC past president, will chair the Canadian 

convention. It will also include a tradeshow 

\\\\h 120 booths. 

A 20 per cent gain in NAC membership 

since the last midyear board meeting was 

Patrons are tempted to add ice cream 

novelties to their refreshment purchases 

when the dramatic displays in 

Bally Merchandisers go to work. 

New design is outstanding when featured 

as a single display ... or blends 

perfectly into counter lineup. Made 

with new features including urethane 

moisture-proof insulation . . . unconditional 

5-year guarantee. 

Model TI-30 above (or 

ttieatre lobbies, 30" 

long. Approx. 889 

Model TI-43 to ngtit 

for drive-lns, 43" 

long. Approx. 1216 

novelties. 

W

I 

' 

| 

I 

i 

| 

I 

18ll.9 

l 

lllilllilllllililllllllllllllllili l 

| 

amt, 

reported by Augie Schmitt. Housion Popcorn 

& Supply Co.. Houston, membership 

chairman. Over 6.'> new members were 

added in 1 months, he added, and expressed 

I 

hope for another .'^0 per cent 

gain 

in the coming year. 

Other board action included: ( I ) Wuinj; 

to enlarge NAC's speakers' bureau and expand 

its schedula of regional meetings. (2) 

Voting 10 continue the Membership Champion 

Award, which will he made at tho San 

Francisco convention to the NAC member 

who signs up the most new members from 

July I to Octol->cr 15. (3) Authorizing publication 

of a third CIMY manual featuring 

highlights of top winning entries in the 

1967 contest and titled "The Best of CIMY 

— 1967." (4) Approving a bylaw revision 

increasing NAC's nominating committee to 

include a senior director-at-large in addition 

to five senior segment directors. NAC 

members are to vote on the proposed revision 

during the San Francisco convention. 

Member Services, Handbook 

Other reports included: (1) Bernard 

Helfand. American Broadcasting Companies. 

Inc.. New York, special services 

committee chairman, on use of member 

Rufus Bland, the circuit's theatre designer, 

studied drive-in operations in various parts 

services and on publication for distribution 

at the San Francisco convention of the sixth 

of the country in planning the new airer. 

supplement to NAC's Concessions Handbook. 

The circuit, which is based in Columbus. 

(2) J. C. Evans. Gold Medal Products Ga.. also owns and operates the Martin. 

Co.. Cincinnati, convention program committee 

Smyrna and Georgia drive-in theatres in this 

member, on details of the San Fran- 

section of Cobb 

County. 

cisco program. ( .M Clifford I). I orbcck, 

Supurdisplay. inc.. .Server Sales. Inc.. Milwaukee. 

NAC treasurer and finance committee 

chairman, on the state of NAC's 

finances, (4) Louis L. Abramson. NAC 

c\ccuii\e director, on NAC's progress and 

:n.iiMtics tluring the past year. 

Martin's New Marbro Airer 

Scheduled for July Opening 

Scheduled tor conipk-lion jn miil-JuK. 

Martin Theatres' new Marbro Twin Drivein. 

Marietta. Ga.. will accommodate 600 

cars in one unit and 500 in the other. It 

will have two separate boxoffices. entrances 

side by side, a common building housing 

the concessions stand and rooftop projection 

booths. The airer is being built on Austell 

Road on land that formerly was the Cobb 

County Airport, and it is in the metropolitan 

Atlanta area. Ronnie Otwell. Martin's 

vice-president in charge of advertising 

and public relations: Bill Toney. the circuit's 

director of construction and equipment: and 

New Marquee for Arcadia 

^ |'">pt-ntcrTrj,cy 

fl S'''"ii ).ii j i) . ii| 

Read screen width at aspect ral 

| 

1.7 

2.0 2.1 T Â^-'^ 2^ Select lens for format height. 

11llll|]]u 

IV I'/r I'/i" 2" 2V 2V.' 2V 2'/i" 

.412 .44« .472 .715 

.750 .BOO .8501 .900 

3'/.' 3'/4" 3%- 

h^'^^'.^~j7i.'W'i-'\ 

STOCK LENSES: 2' to 7', DESIGNS to 12* 

&. 

PROJECTION DISTANCE I 

°""'°" 

ByiJililililil 

OLLIVEORGEIV 

CORPORATION 

PTON. MASSACHUSETTS 

MEMBER: TESMA-TEOA 

for lens selection 

liljliW|lMukinli 

KOX-LlVEORGEISr 

COR POR AT ION 

347 KING STREET. NORTHAMPTON, MASSACHUSETTS 01060 

Please send me my personal lens computer. 

I want. quantity. . 

$ 

Name 

enclosed' 

-Individually priced at $3.00. 

For 3 or more — $2.00 each. 

BOXOFFICE :: ,lune 17. 1968

asic reactions 

| 

Worth Chewing Over 

Pacific T/ieatres' 

new approacfi' to airers 

"SOCKITTOME!' 

by GEORGE RAUSCH 

There sccnil 

to be two 

to pressure situations. 

There 

arc those who 

lose their 

"cool" and 

those who do 

better than thc> know inns. 

.' 

Which are you Do you tind 

yourself knuckling under? 

Tensing up? Tripping over 

words and ideas? Or. do you 

remain calm, see things with 

sharper clarity and end up doing 

better than you would without 

pressure? Needless to say, 

we all want to be the cool guy 

so. let's look into it. 

Our first reaction to pressure 

is established early in 

childhood and THAT response 

is the one we're stuck with unless 

WC TAKt THH TIMli TO RK- 

LEARN OUR Rl-ACTIONS. Kind 

of like cutting a path through 

a jungle. Once the path is blazed, 

it's easy to follow and we wear 

the path a little deeper each 

time we take it. 

Re-learning is simply a matter 

of clearing another path. A 

POSITIVr.. RATHF.R THAN A 

NF.GATIVF.. ATTITUDF.! CON- 

CHNTRATING ON THF PROBl-FM 

and how to solve it rather 

than yourself and imagined inadequacies. 

^'ou have to I FARN 

TO MAKF PRFSSURF .STIMU- 

I.ATF YOUR THINKING by understanding 

your material so 

thoroughly that NO ONE can 

shake your knowledge in what 

you know . . . (i think). 

Ornamfnlal lii;lils. Iiuf'e signs direct cars to I'oiinluin I alley's automated ho. 

Di II ' ro IDENTIFY with the surroundings of the modern new Fountain 

Valley community 40 miles south of Los Angeles, the SI million-plus Fountain 

Valley Drive-In Theatre reflects Pacific Theatres' whole new approach to drive-in 

theatre design, the fast expanding circuit reports. Illuminated live fountains grace the 

expansive front grounds of the 2.000-car. 27-acre entertainment comp'ex and form 

an integral part of the landscaping. High wattage lighting and the playing waters 

brighten the cntranceway. which is pointed out for patron convenience on a huge 

attraction board. Massed banks of flowers cover a 23.000-foot area at the illuminated 

approach way. Specially designed, artfully placed soft lighting accents the 

pleasing lines of the massive front, gardens and fountains jetting into the night sky. 

All-glass entrances rather than conventional opaque baffles are uêd for its 

l.'>..520-square-foot. ail-electric "restaurant."" which can serve 5.000 customers 

during a 15-minute intermission. The structure, which is reported the world"s largest 

snackbar building, uses deep pile Crestwood carpeting on the floor in the public 

area. .And electrical power uscil for the kitchen and service facilities can light 500 

homes. 

Automation through electronically controlled traffic flow eliminates boxoffice 

bottlenecks. Cars are directed along a palm-lined route marked by ornamental light 

standards to the automated boxoffice entry. 

Special security police provide constant protection. And the playground is 

supervised. 

The Fountain Valley is equipped to present films ranging from 35mm to 

Cinerama. Its deeply curved Richwell Steel screen is 140 feet wide. 90 feet high. 

Equipment includes Simplex projectors. Strong lamps. Altec-Lansing sound. 

Projection and snackbar equipment are from National Theatre Supply. Snackbar 

counters are by Sinicrope. 

Hargis Arnett manages the giant airer. Ed Corbett is district manager. Frank 

Diaz is division manager. 

Zack Beiser was director of construction. Ed Gutzmann was project manager. 

Architect: Gingold-Pink. J. Arthur Drielsma. Theatre consultant: Mel Glatz & 

Associates. Color coordinator: Bcii M.i\ci OcvIlmi Sindios 

Respectfully yours. 

Vice President, Mason Candies, Inc. 

PCJ 

Conccniralc on this: Masun 

O. Mints. Dots. Black Crow^. 

Almtintl Cocoaniit and Watniil Fudge 

are positively your best buy! Mason 

Candies, Inc., Box 549, Mincola, L. I., 

N. Y. J 1501 

lUuiuinalcd live founlain'. i;race front i;round\ of I'acilir's new 2.000-car airer. 


If you 

want one 

reason for 

serving Pepsi, 

this is It... 

The Pepsi generation! 

Do you know what's happening? An explosion's 

going on— a generation explosion. Half the country is 

now under twenty-nine. One hundred million people. The 

Pepsi generation. But don't think the Pepsi generation 

includes only those under twenty-nine. We talk just as 

strongly to everybody who thinks young. We call them 

all the Pepsi generation and we talk their language in 

our advertising. That gives you quite a market. 

And as a bonus we toss in the biggest name in diet 

colas-Diet Pepsi. That's the one your weight -watching 

customers enjoy so much, and the one your girl-watching 

customers appreciate so much. Put Pepsi and Diet Pepsi 

to the test in your theater. 

Call your local Pepsi-Cola 

bottler today 

taste that beats the others cold! 

June 17, 1968

zoom• •• 

YOUR SALES ALL YEAR ROUND 

"^ '"' BIG-BUYING 

DRIVE-IN 

& INDOOR THEATRE MARKETS 

. . . right when buyers are looking 

for what you're selling . 

GET YOUR SALES MESSAGE 

"GOING STRONG" 

in the 

30th annual 

MODERN THEATRE 

BUYERS' DIRECTORY 

KlHMREl 

Buyeri 

DUH. 

& REFERENCE 

Issue 

of 

BOXOFFICE 

the master planning & purchasing guide for circuit 

executives, theatre owners, managers, concessionaires & 

technicians ... all year long 

PUBLICATION: SEPTEMBER 30—AD DEADLINE AUGUST 30 

l.KT K\IH\ at UiwvT ci)."!! Kcaili lliousanils iimre 

IHiispert;*! 

Ink M()I)i:i{\ Theatre Buyers' Directory & Reference Issue presents 

\oiir sales st

j 

| 

'Proper Illumination Vital' 

HOW 

TO SELECT, 

MAINTAIN 

YOUR LAMPS 

By WESLEY TROUT 

3 ELECTION OF A I'ROJECTION 

LAMP is of Utmost importance in order to 

obtain sufficient 

screen illumination 

Weslev Trout 

for large screens in 

drive-in and hardtop 

theatres. It iniist have 

plenty of light output 

to bring out all the 

beauty in colored pictures 

and good contrast 

in black and 

white prints. The day 

''' 

P.^st for poorly 

j 

' 

illummated pictures 

that have '"grayed out" or "muddled" look. 

A picture should have crisp, sparkling high- i 

Earn an extra 4C 

on every 

hot dog you sell. 

All it costs is 3 40 to add Castlebeny's Hot Dog Chili to a hot 

dog. And you sell it for a nickel more. That's all there is to it. 

For details contact your distributor or write: 

Castleberry's Food Company, P.O. Box 1010, 

Augusta, (leorgia 3090;?. 

lights and rich, deep shadows that give high 

quality screen image. 

Quality Projection Lens Essential 

Of course, working hand in hand with a 

fine projection lamp (arc or xenon), you 

must have a high quality projection lens 

that produces flatness of field, sharp focus, 

plus freedom from color fringes to satisfy 

the most critical observer. And the right 

type of screen surface is also extremely important 

for securing the perfect projected 

image. You cannot obtain desired results 

with cheap lenses or a projection lamp that 

is out of date and incapable of delivering 

sufficient light. 

Today lamphouses are large and roomy 

and constructed so that the inside surfaces 

are smooth to facilitate cleaning and large 

enough to make it easy to trim carbons and 

work on feed mechanism. A light comes on 

when the lamp house door is opened— giving 

sufficient light for cleaning, lubrication 

and setting carbons. 

Clean Ducts Thoroughly 

Ducts from the lamphouses should be 

cleaned thoroughly at least every three 

months. In order to keep down heat in the 

lamphouse, it must have plenty of ventilation 

and the right type of exhaust system. 

Most manufacturers recommend a particular 


>~-^saucewithwev 

Castleberryk 

Canned 

Home Cooking 

Forty popcorn nvachine 

models to fit every location 

r! CRETORS i: 

COTTON CANE 

S and ACCE''^ 

SEND rOR 

BROCHURES 

AND YOUR NEAREST 

CRETORS DEftLER 

CUETOR 

WORLD'S FINEST POPCORN MACHINES SINCE 1885 

17 POPCORN BLOG. • NASHVILLE, TENN. 

FACTORr: CHICAGO. ILLINOIS 


Photo Revietv . . . 

f 

Miniifsola Amusentcnl's iww Cinema Inlirnalioiuil. in Grand Forks. N.D.. is 

reported first theatre in stale to show both .15iii»i and 70mm and first in North 

Central area with continental seating. Screen is also said state's largest. 

Equipmeiu via National Theatre Supply's Minneapolis branch includes Simplex 

projectors and sound. Strong lamps, A merican Seating chairs, drapes. 

"nm£R OF srx awards 

| 

»£ST»CT« M5T P(CTU«£ ! 

MU: iCOFlELC R08ER' SUA* 

j 

||-A MAN FOR ALL SEASONS'! 

tnvAL tarn MAvnn sa' hook ; 

':Tm^mi, 

National General's new S42-seat I o.x Cinema Crossroads Theatre. Bellevue. 

Wash., has anodized Kuwneer doors; front, exterior of wood, stone, stucco 

concrete block: Bevelite changeable letters: inside Formica, marble boxoffice. 

Sharon Hasson is manager. Thomas Watters jr. is projectionist. 

Commonwealth Theatre.^' 

a 

M A V • ' ,WEE' NJVEMBER" -X 

p MASr • TLtR MOORE ROBERT WAGNER 

\ 

U. •pONT JUST STAND THERE" \ 

new Ranch Mart I and II, ir, 

suburban Kansas City .shopping 

center, have automated, 

electronically controlled 

projection equipment. Ranch 

Mart I seats 720. has gold 

and turquoise color scheme 

and walls of hand-laid cork 

panels, ll is equipped to 

handle all film ratios. Ranch 

Mart II .U'als 300. has gold 

color .scheme, shows films in 

standard ratios. "Aniron" 

carpeting in both units is in 

blue, gold, green pattern. 

District manager: Phil Blakey. 

Manager: Clark Childcrs.

If ever a projector 

made sense for drive-ins 

...this is it! 

The new NoreIcO DP-75 is absolutely the last word in professional 

projection. It's so new, so advanced, so outstandingly engineered . . . that it has been 

the talk of the industry since its introduction at the NATO Convention. 

Not only is the new DP-75 lower in cost, simpler to install and easier to operate 

than any 70/ 35mm projector ever built. . . it has innovations and design features no 

projector ever had before. And that's why it makes so much sense for the forwardlooking 

drive-in theatre owner. 

The availability of more and more big new 

70mm attractions . . . the vastly improved image 

that 70mm projection offers to drive-in 

theatres (4 times as sharp, 4 times as much 

light! ) . . . the 60 second simplicity of converting 

from 35mm to 70mm . . . plus a long list of 

other features including adaptability to remote 

control . . . add up to one simple conclusion. 

The new Norelco DP-75 projector is truly the 

best projection investment any theatre can 

make . . . especially drive-ins! 

Concerned about availability of 70mm prints? 

You can install the DP-75 as a 35mm projector witti optical sound today . . . then 

get the balance of 70mm components when you book a 70mm print. The present 

Increase in availability of 70mm print arises from the economy of printing up, 

in a wet gate, from 35mm negatives. 

See your authorized Norelco theatre supply dealer for complete information. 

Or write to: 

VM^PS 

Norelco 

, ^ MOTION PICTURE 

Deluxe Projector-75 ^Î^Sm^ WA^^W^m 

EQUIPMENT 

North American Philips Company, Inc., 

299 Route 17, Paramus, New Jersey 07652 

Tel. (201) 262-7300 


Aw Ion llnini lihJ . 

Ciiv. .\fo (,4124 

A competent projeciionist will keep his 

lamphouse free of carbon stubs and carbon 

particles. We often find projectionists, in 

many situations, allowing a clutter of carbon 

stubs, carbon drippings and carbon ash to 

accumulate in his lamphouse. This can 

cause shorts and get into the feeding 

mechanism. It can also cause erratic feeding 

of the carbons and unnecessary wearing of 

the moving parts. 

The arc lamp motor (some lamps use two 

motors) should have frequent attention to 

see if the commutator is dirty and brushes 

are not making good contact. Occasionally 

use a clean rag and. while the motor is 

running, clean the surface—checking the 

brushes for good electrical contact and 

length. Never allow the brushes to get too 

short, as this might cause the motor to stop 

running or damage the commutator. Keep 

on hand a spare set of brushes of the type 

recommended by the manufacturer. Old 

style arc lamps require motor bearings to be 

lubricated with a few drops of oil every day 

or two—wiping off any surplus. Many modern 

lamps have sealed-in lubrication bearings 

for lamp motors. 

Lubricatin); Feed Mechanism 

Lubrication of I ccd Mechanism: We 

sttDnglv recommend using the special type 

of lubrication the manufacturer recommends 

for his particular lamps, and taking care ot 

the places thai shou'd be lubricated. Slide 

rods and gears should be lubricated but with 

a heat-resistant type of lubricant. A lamp, 

which is not properly lubricated and not 

kept clean will not work satisfactorily. If it 

docs not work properly, uneven or poor 

If illumination will result. a feed mechanism 

turns hard, check for some obstruction, insufficient 

lubrication or dirt on rods. etc. If 

lamps have been in service quite a while, it 

is a good ioca to take out some of the parts 

and clean them with solvent (nrxed with a 

small amount of machine oil) and thoroughly 

wa-.h and dry them and then re-lubricate—being 

sure to wipe off any surplus oil 



'Zipslide' for All Ages Helps Combat 

Daylight Saving Time at Drive-Ins 

Designed to help conihat daylight saving 

time and provide lun "for all ages'" at drivein 

theatres, DcV.D Theatre Screens' new 

"Zipshde" is available in 3, 6, or 15-lane 

sizes, says Gene Taylor, general sales manager. 

The "Zipslide" is engineered for safety. 

he adds, and comes as a complete package 

—including fencing. 

Terming "Zipsliding " a popular sport, he 

says; "Sliding is not a fad but a basic amusement 

enjoyed by all ages from two to 100. 

For centuries young and old alike have enjoyed 

the thrills of sliding down everything 

from bannisters to mud banks, from hay 

stacks to snow covered slopes. In Hawaii, 

generations of sliding Hawaiians have worn 

grooves in solid lava rock by sliding down 

the slopes on waxy plant leaves. The most 

popular and profitable facilities in fun 

houses from coast to coast have been the 

huge polished wood slides. Research has also 

indicated that the first thing installed in 

any new playground is the slide. Slides are 

and always have been—the single most 

popular item of plavground equipment." 

'Technitrol' Automatic Time-Switching 

System Controls 30 or More Operations 

Rank Audio N'iûal's "Technitror' automatic 

time-switching system, which can 

switch on or off at predetermined times any 

number of different operations in theatres, 

offices, factories and other installations, is 

reported now available from EPRAD, Inc. 

Up to 30 channels controlling any type of 

equipment can be provided on a standard 

console, and more or fewer channels can be 

built to order, it is stated. Programing is 

accomplished simply by inserting pins in 

sockets on a panel. 

Heart of the system is a wall cabinet 

which incorporates the programing panel, 

where—on the standard unit—each of the 

30 control channels has 48 sockets covering 

24 hours at half-hour intervals. A green pin 

placed in a particular .socket switches that 

channel on at that time, and a red pin in the 

appropriate socket switches it off again. 

Kvcry half hour the sockets are scanned by 

a pulse generator, and at that moment the 

"on" or "off" function is performed. A 

manual override is provided. Lights indicate 

which channels are on and which row of 

sockets is being scanned by the pulse generator. 

The equipment is reported ea.sy to install. 

The wall cabinet is 2 feet 7'/2 inches x 

1 foot 6V4 inches and is 9% inches deep. 

Weight is 60 pounds. 

First Solid State Microwave Alarm 

Turns on Lights and Sounds Siren 

Lights turn on and a siren sounds when 

an intruder enters an area protected by its 

"SS-IOI Radar Sentry Alarm." says Radar 

Devices Manufacturing Corp. Reported to 

be the first completely solid state microwave 

alarm, the transistorized 

system can also be 

connected directly to police headquarters 

through a rented phone line or a telephone 

dialer, the firm adds. Inexpensive fire sensors 

which can be connected into the control 

unit are also reported available. Entry into 

a protected area without setting off the 

alarm is stated impossible, because the entire 

area is filled with invisible, harmless microwaves 

that are so .sensitive the intruder's 

slightest movement sets off the alarm. Tampering 

also sounds the alarm immediately. 

For more information about products 

described in this issue use Readers' Service 

Bureau coupon on page 43. 

In case of power interruption, the system 

switches automatically to built-in battery operation. 

Candy Vender Offers 10 Selections; 

Optional Gum, Mint Unit Offers 14 

Ten candy selections and a capacity of 

450 items are features of National Vendors' 

new standard model "Crown 72 Series 

CM-72" manual candy merchandiser vending 

machine, says the firm. When optional 

equipment is added, the merchandiser can 

vend 605 items-— including up to 405 candy 

and 200 gum and mint items, with nine 

candy and five gum and mint selections. 

Interchangeable magazine columns are 

available in both single-and double-width 

sizes. Using the standard coin-handling device, 

each column can be set individually to 

vend at either 5-cent or lO-cent prices. Coinhandling 

options also permit the merchandiser 

to vend at any one, two or three prices 

between 5 cents and 60 cents or at any one 

or two prices between 5 

cents and 75 cents, 

says National. Six-inch legs equipped with 

non-marring levelers permit quick adjustment 

of the unit's hsight for uniform sideby-side 

installations, it 

adds. 

Lightweight Carpet Shampoo Machine 

Speeds and Simplifies Cleaning 

Even inexperienced operators can do a 

professional carpet cleaning job easily and 

economically with the new lightweight "Minuteman 

Shampoo Queen" carpet shampoo 

machine, says American Cleaning Equipment 

Corp. The machine is said light enough 

to be lifted by its handle or rolled easily on 

BOXOFFICE :: June 17. 1968 24-A

I Code 

BIPOWR SILICON DIODE STACK TRANSFORMER RECTIFIER 

Two separate rectifying elements housed in a single case. Occu 

pylng only half the space and requiring only one power servici 

line. Stacks and transformers cooled by quiet "down draff fan 

Rugged duty high reactance type transformer has class "H' 

glass insulation. Limits the striking current. No drop in arc cur 

rent. Dial switches for each of the three phases permit fine outpu 

voltage adjustment while operating. DC switching unit available 

for emergency operation of two lamps from one DC output. 

RED ARROW SELENIUM RECTIFIERS 

Power output can be regulated during operation by means of ai 

8 point dial switch. Adjustment to compensate for line phasi 

Imbalance. Glass insulated transformers withstand high tempera 

tures. Ventilation by single phase fan. Three models: 

65 to 100 Amps 3 phase 



XENON ARC LAMP TRANSFORMER-SILICON DIODE RECTIFIERS 

Approved for use by the bulb manufacturer, under the terms ol 

guarantee. Tap changing dial switches for adjustment of line 

voltage during operation. Single phase rectifier element venti 

lated by natural draft. Three-phase is fan cooled. 450, 900 

1600 and 2500 watt models. 

Send for 

anc 

••• 

4 MODELS 

DUAL OUTPUT 

RATINGS 

OF: 

45 85 45-85 AMPS 

75-105 75-105 AMPS 

90 135,90 135 AMPS 

120 160/120-160 AMPS 

iiriiONG LOHG-LlfB RECTIflERS 

^ 

ASSURE TePEHMBLE POWER CONVERSION 

AT LEAST COSTjfactured 

^J§!jfe- 

THE ^t!^ ELECTRIC CORPORATION 

11 CITY PARK AVE. TOLEDO, OHIO 43601 

large transport wheels. It is driven by a '/i 

horsepower motor, and its "V" belt mechanism 

requires no oil or grease that might spot 

the carpet. The drive belt is adjusted automatically 

by special spring tension. A molded 

lank holds 2 gallons of foam solution, 

which is released by a finger action "trigger" 

on the handle. The solution is fed through 

.1 12-inch brush held firmly in contact with 

the rug by floating pressure. The machine 

IS said to operate with equal cleaning power 

on long or short pile carpeting. Handle adjusts 

to most comfortable operating position 

oT to vertical storage position. 

Four-Fan 'Air Broom' Speeds Removal 

Of Litter, Also Quickly Dries Area 

I liter renunal can be speeded and large 

.iicas can be blown dr\ quickU with its new 

tractor mounted and powered "Lo Bio. the 

.Air Broom." says Atwaler Strong Co.. Inc. 

The unit has four fans in two separate 

housings. The fans blow either left or right 

with 125 to l.SO mph velocity and move 

10.000 to 12,000 cubic feet of air per minute. 

TTie unit is designed to sweep leaves and 

litter from ditches, gullies, open terrain or 

\i.ooded areas into adjacent dump areas. 

windrows and piles for burning or pickup. 

sa>s .Mwater. It will also sweep grass clippings, 

aeration plugs, twigs and paper 

refuse, Ihe firm adds, and can be used to 

blow areas dry so that their use may continue 

without dchi\ 

Protective Cushion Under Equipment 

Helps Reduce Playground Injuries 

lMa\ areas can he protccled from serious 

.iccidents with installation of "Dynamat." an 

air cushioned rubber mat. under playground 

equipment, says Jamison. Inc. Designed to 

minimize injuries. "Dynamat" has thousands 

of concealed air cushioned cylinders to pro- 

LIGHT YOUR WAY TO 

INCREASED PROFITS 

( Oniinued on follow iiii; pane 

Xenon Bulbs for the Arcade 

Planned directional drive in liyliting means a light for 

every need Let DRIVE INs cotnplete selection of soft 

glow color and guide lights transform a dark, uninviting 

area into a beautiful and attractive asset Accelerate the 

traffic flow, minimize traffic hazards, provide convenient 

and colorful surroundings through specially designed 

lighting Welcome 

come again 

patrons 

through 

with light and 

convenient 

invite 

colorful 

them to 

lighting 

from DRIVE IN 

DRIVE-IN ^^

NEW EQUIPMENT. DEVELOPMENTS 

) guaranteed for three years against 

defect in vrarkmanship or material. 

If your theatre needs 

PROGRAMMED 

PRESENTATIONS 

-keep in 

mind that 

e Greatest in b 

Automatic Twin-Basket Fry Kettle 

Makes Cooking Time Flexible 

THEATRE OWNERS^ 

AND 

PROJECTION I ST Sj 

ARE YOU FAMIUAH WITH: 

METAL REFLECTORS 

If you have bo«n putttng 

up with Ibe problems oi 

ordinarr reflectors and 

have not considered in- 

.tallinq METAL REFLEC- 

TORS, you have been 

spending your money unnecessarily 

! 

InstaU HEYEH-SHOLTZ 

Precision METAL REFLEC- 

TORS now. and save I 

Write lor Uteralure: 

Heyer-Shultz. Inc. 

Industrial VlUage. Cedar Grove. N. J. 07009 

. (201) 239-4762 a

I 

I 

\ 

Ashcraft 

i 

8 out of every10 

Theatre Owners Use 

CONTROL SYSTEMS 

Whether your problems require 

standard or specially designed 

equipment we can solve them! 

SENERAL REGISTER COMPANY 

rai instrument Compi 

keysviUB. Mafyland 

large transpon wheels. It is driven by a '/i 

horsepower motor, and its "V" belt mechanism 

requires no oil or grease that might spot 

the carpet. The drive belt is adjusted automatically 

by special spring tension. A molded 

tank holds 2 gallons of foam solution, 

which is released by a finger action "trigger" 

on the handle. The solution is fed through 

a 12-inch brush held firmly in contact with 

the rug by floating pressure. The machine 

is said to operate with equal cleaning power 

on long or short pile carpeting. Handle adjusts 

lo most comfortahle operating position 

or to vertical storage position. 

Four-Fan 'Air Broom' Speeds Removol 

Of Litter, Also Quickly Dries Area 

I liter removal can be speeded and large 

.ireas can be blown dry quickly with its new 

tractor mounted and powered "Lo Bio. the 

Air Broom." says Atwater Strong Co.. Inc. 

The unit has four fans in two separate 

housings. The fans blow either left or right 

with 125 to \50 mph velocity and move 

10.000 to 12,000 cubic feet of air per minute. 

The unit is designed lo sweep leaves and 

litter from ditches, gullies, open terrain or 

wooded areas into adjacent dump areas, 

windrows and piles for burning or pickup, 

says Atwater. It will also sweep grass clippings, 

aeration plugs, twigs and paper 

refuse, the firm adds, and can be used to 

blow areas dry so that their use may continue 

without dclav. 

NEWSfromMISCO 

ABOUT MODEL D-4-UL 

NOW AFTER TWO FULL YEARS 

with thousands in use, we can report 99.7 TROUBLE FREE 

OPERATION!! A record to be proud of. Prove it yourself. 

• Direct replacement for virtually oil 4" cone units 

THE 

"ULTIMATE" 

REPLACE- 

• Full face neoprene gasket 

MENT 

CONE 

UNIT 

MINNEAPOLIS SPEAKER COMPANY 

24-D 

Start 

• Neoprene floating mount— Eliminotes buzzes and rattles 

• Cone protector and plastic treated cone 

D 3 years for SIO (SAVE S5) 

Write for brochure—See your equipment dealer 

3806 GRAND AVENUE 

MINNEAPOLIS, MINN. 55409 

BOXOFFICE coming 

D 2 years for $8 (SAVE $2) Q 1 year for $5 

n PAYMENT ENCLOSED D SEND INVOICE 

Th«c ratM for US, Conado, Pan America only. Orhcr countries: JIO o year 

THEATRE 

STREET ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BOXOFFICE-THE NATIONAL FILM WEEKLY 

825 Von Brunt Blvd. Konwi City, Mo. 64124 

StVM"- t.'kfCifhitciik kit rufucc' 

Aiilliony Sen, I {Ifjil. uipcrvisor of projcclion 

and sound for E. M. Loew circuit of 

indoor and drive-in theaires in New 

tnfiland, and Joe Testa, engineer for 

Massachusetts Theatre Equipment Co., 

Boston, examine the new Ashcraft "Core- 

Lite" lamps in circuit's recently opened 

1,012-seat Palace Theatre, in West 

Sprinafield. Mass. Lamps are driven by 

12 phase hii>h reactance 

selenium rectifiers at current range of 

132-135 amperes. Projectors are Century 

"JJ-2 35/ 70" and are equipped with 

Century 'Cine-Focus' devices to eliminate 

film flutter and improve focus. Hurley 

screen is 60 feet wide. 27 feet high and lio\ 

a 6-foot-deep curve. It is mounted on 

a Mulone curved metal screen frame. 

Lenses are Kollmorgen "Regal" series and 

Kollmorgen aiuimorphics. Eddie Comi. 

manager, Massacliusetis Theatre 

iquipment. worked with Serra and Testa 

on equipment installation. 


THEATRES CAN'T AFFORD 

TO OPERATE WITHOUT 

ABUNDANT 

SCREEN LIGHT! 

that's why 

i£^mM 

The Strong Futura projects the 

greatest amount of light per 

carbon dollar ever delivered. 

Every show can be more pleasing 

with adequate screen lighting. 

The same reflector is used for 

35mm and 70mm projection. 

Strong designed 

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BOXOFFICE ;; June 17, 1968 25

T-Klplt|en (or 70min projecllon. 

SELECTION. CARE OF LAMPS 

Continued from paye 24 

or grease. Use soft rags and a paint brush to 

wash with and small pan. TTiis is not always 

necessary if you have kept the units clean, 

of course. 

Many of the modern lamps are of unit 

construction, and this makes it easier to 

replace, clean or repair various parts. When 

gears or carbon holders show considerable 

wear, it is best to replace them with new 

ones and avoid sudden breakdowns. Today's 

lamps are more rugged in construction and. 

with proper maintenance, they will gi\c 

years of faithful service. 

Cause of Light Loss 

While we have brought this to your attention 

in a previous article, we would like to 

mention again that considerable light loss is 

often due to improper alignment of the 

optical system and lamphouse. An alignment 

kit is the best means to obtain perfect 

alignment of carbon holders, reflector, 

aperture and projection lens, so that the 

ultimate in optical efficiency and screen ilumination 

is obtained from your equipment, 

with old model or new model arc 

lamps. (How to use this kit is given in our 

Loose-Leuj Service Manual.) Have you 

checked your equipment lately to see if 

everything is correctly aligned? It may pay 

you to do so, so that you can obtain maximum 

light output. Moreover, for maximum 


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THE

distance should be made. The working 

distance is alnnyy measured from the inside 

edge of the reflector center hole to the aperture 

plate and nvit from the arc crater, as 

some might think. If the distance is to be 

32 inches from center hole to film plane, 

then this distance should be adhered to as 

closely as possible, plus or minus a half inch 

in most cases. 

Western Styled Sierra Is Planned for Moline, 

In order not to damage the crater, the arc 

should he struck quickly and opened up to 

the right arc gap. Always light the arc several 

minutes before changing from one 

projector to the another, so that the arc will 

have time to settle down, and your screen 

illumination will be perfect. Make sure your 

arc gap is right. l>ccause this will make a 

slight difference in screen illumination if 

too wide. Arc gap is ?bout '

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SELECTION, CARE OF LAMPS 

Continued from preceding page 

angle of the negative carbon to the positive 

carbon should be maintained, so that the arc 

flame does not lick too far under the positive 

carbon; the flame from the negative carbon 

should always lick only the lower edge of 

the crater. Failure to follow this advice will 

not only reduce the volume of light, 

but will 

also result in faster burning of the positive 

carbon. In addition, it may cause unburn! 

particles of the carton core to bombard the 

reflector, thereby causing pit'.ing and coating 

of the reflector. So be sure to keep your 

carbons at the right angle and in line for 

best light. 

For lamps with non-rotating positive, it is 

best to have the crater forming not exactly 

perpendicular to the axis of carbon but 

facing upwards at a slight angle. Regarding 

the arc gap. it must be noted that too short 

an arc gap will not only cause the positive 

carbon to be consumed faster, but it will be 

impossible to properly adjust the positive 

carbon feed to the rate at which the carbon 

is being consumed and light will not be entirely 

satisfactory. If you will adhere to the 

instructions herein given, you will obtain 

satisfactory operation of your arc lamps and 

secure much better screen illumination. 

keep Positive Jaws Clean 

Rotating Positive Carbons: It is of paramount 

importance that positive jaws be kept 

clean and free of corrosion in order to make 

good electrical contact. Jaws are removable 

and should be cleaned every day for perfect 

contact and smooth feeding of the positive 

carbon. Good electrical contact will be helpful 

in obtaining proper arc flame and will 

avoid burning of the jaws. 

Pressure of contacts 

against the carbon must be firm but 

not excessive. Keep in mind that carbon 

(positive) must rotate firmly in the contacts, 

hut pressure should not be sufficient 

to allow the carbon to stop rotation or forward 

feeding by the feed mechanism, etc. 

This is the reason \Nhy contacts should be 

kept bright and free of any pitting, etc.. due 

to improper contact or dirty ones. Always 

keep a spare set of jaws on hand. 

While we are on the subject of carbon 

jaws, let us give you some tips on proper 

care of water recirculators, if your lamps 

are water-cooled. ( I ) Keep tank filled with 

distilled water to at least I '2-inch from top. 

Do not use water from hydrant. The water 

(distilled) is always above room temperature: 

therefore, there will be no condensation. 

A water supply from any city water 

mains will cause undesirable condensation 

and. again, such a supply is undependable 

with impurities in the water which might 

cause obstruction in the water tubes of the 

contact heads. This is more so if you happen 

to use water from a well. Condensation 

should always be avoided in any make of 

lamp using water for cooling. Keep the 

tank clean and covered. (2) Motor brushes 

should be inspected at least every two 

weeks. Check brushes to see that they make 

pood contact. A worn brush will not make 

good contact and may cause motor to stop. 

Make sure brushes have proper spring contact 

and fit brushes to commutator. 

L'se Distilled Water in Tanks 

Tanks are made of the very finest materials 

and will give long service if kept 

clean and distilled water is used. 

At least once a week the pipes should be 

cleaned, so that proper pressure of water 

will be supplied. Check all connections frequently 

in order to avoid leaks in connections. 

Pump should be given proper care and 

occasionally cleaned, so that it will operate 

properly. 

Use of a water circulator is highly 

recommended. This is especially so in year 

round operation, as anti-freeze can be injected 

to forestall any danger from freezing. 

If lamps are used for a certain number of 

months and then are out of operation during 

the winter (drive-ins), be sure to remove all 

the water from the tank and lines. Also be 

sure to wipe and blow them dry until you 

put them hack into operation again. 

Check Lamphouse Wires 

We often find the asbestos wire used 

from the switch to the carbon jaws not in 

very good condition and setting up too 

much resistance, thereby causing loss of 

current. You should carefully examine all 

the wires in 

the lamphouse for good connections 

at least every 60 to 90 days. If they 

feel stiff and springy, they are still okay. If 

they do not, carefully slit the insulation, pr\ 

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the strands apart and check them. If you 

find that the interior of the wires is brown 

instead of copper colored, they are then 

offering too much resistance to the current 

flow and must be immediately replaced. You 

can cut back the wire 6 or 8 inches, provided 

you have plenty of extra length, cut 

off and make new connections inside 

of the 

lamp. However, we strongly advise, if wires 

have been in service a long time, to replace 

them with brand new ones. Then you will 

be sure of good current flow and tight connections 

at the carbon jaws. Where good 

electrical connections are a must, it is advisable 

to always use lugs, of course. Clean 

surfaces before making new connections. Be 

sure the arc switch makes good contact and 

feed wires are all in good condition from 

the dc source to the lamp switch. 

chase. 

.\void Overloading Wiring 

electrical solder connections. Make sure to 

so "melt" and firmly 

heat solder, that 

weld splices, etc. 

it will 

Always use lugs where 

Adequate Wiring Ncccs.sary 

Installation Tips—Always install wires of 

required for a first-class job and a firm 

sufficient capacity, so that they will not 

If you install or make a change in your 

overload and get hot and cause high resistance. 

electrical connection. 

rectifiers, is also smart to have large 

it 

Install conduit large enough to 

accommodate large wires for installation of 

Make 

In new installations of arc or xenon 

enough wires to take care of any reasonable 

lamps, the location of the projectors should 

load. Rectifiers are particularly simple to 

previously be determined, so that electrical 

either a generator set or rectifiers. 

install and have a very high efficiency. The 

sure all fuses for the projection room are the 

amperage 

conduits or tubes may be properly located 

trend is to installation of rectifiers for dc 

under projector bases. The wires should 

correct for protection of all the 

for any of the leading makes of arc lamps. 

equipment. 

come up through the bases for the arc or 

Comments: We want to stress again the 

Wires must be large enough to carry xenon lamps, motors, changeovers and 

importance of proper alignment of the 

current easily without resistance which may lights in the mechanism. This makes a much 

cause voltage drop. You will find that it is neater job and gets away from wires strung 

not wise to consider any installation satis- 

around the projector and floor. 

lamphouse (xenon and arc lamps) and the 

Continued on following page 

factory if the wires merely carry the maximum 

current permitted by the Underwriters. 

We have always found it best and much 

more economical to install wiring a little 

larger than the Underwriters call for. You 

are then certain they will carry the load 

and will save money, because there will not 

be any unnecessary resistance causing extra 

current consumption. You should check 

your local city and state ordinances, before 

making any wire or conduit installation, because 

there are certain regulations you must 

comply with in any size town or city. 

Wire Runs Should Be Short 

Make wire runs as short as possible. 

Thoroughly clean every connection. .Solder 

joints or electrical connections, using only 

rosin core solder. Never use acid in making 

If you install a motor generator set, the 

control panels should always be installed in 

the projection loom where the projectionist 

can keep an eye on the volt and ammeter. 

This is so that he can keep the voltageamperage 

at correct values for smooth operation 

of his arc lamps. Rectifiers can be 

in installed the projection room but should 

not be set close to any wall and should have 

ample ventilation— using leads as short as 

possible from rectifier to lamps. 

Costs for installation of conduit and 

wires usually represent a considerable dollar 

investment. It is, therefore, smart and less 

expensive eventually to initially provide reserve 

capacity (in case you should install 

larger lamps) in a generator set rather than 

be forced at a later dale to make expensive 

alterations or replacements because of a 

lack of foresight at the time of original pur- 

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scais has been lo gi\e the theatre 

patron a bright, clearly defined projected 

image, free of fringe discoloration, and sufficient 

light output for any size screen now 

being used in drive-ins or hardtop theatres. 

This they have certainly accomplished, and 

optical system for maximum light output. 

Lven slii;lilly out of aUi;nmeiit can cause as they are constantly improving their lamps 

for higher efficiency and ease of operation. 

much as 25 per cent light loss. It really ;'.v a 

simple matter to make alignment checks 

with either string or rod methods, and these Theatres Using Obsolete Equipment 

We still find, however, many theatres 

using obsolete lamps, inferior quality lenses 

and screen surfaces that are the wrong type 

or have been in use too long. Or, we find 

reflectors badly pitted and tarnished, etc. 

It is of paramount importance for the 

exhibitor to select lamps with enough light 

output to properly illuminate the image and 

lo bring out all the beauty in colored prints 

and crisp highlights in black and white piclures, 

look around and you will find that 

the theatre with first-class projection has 

good attendance in spite of TV and other 

competition. Moreover, the sound reproduction 

must be excellent lo bring them hack 

regularly. 

If the correct selection of equipment is 

made, and if the equipment is given proper 

maintenance by the projection staff, you can 

expect to give your patrons the things they 

expect from an up-to-date theatre today. 


An On-the-Scene Report by Whitney Stine on SMPTE's Los Angeles Symposium: 

MODERN THEATRE CONSTRUCTION 

RETTINGER: 

Significance i or theatres of today's mushrooming scientific and 

engineering developments keynoted papers presented at symposiums on theatre 

construction and automation at the I03rd technical conference of the Society of 

Motion Picture and Television Engineers, in Los Angeles. The following on-thescene 

report, by Whitney Stine. highlights the first symposium: "Modern Motion 

Picture Theatre Construction." An additional report by Whitney Stine will appear 

next month on the second symposium: "Automated Projection Equipment." 

Don V. Kloepfel, projection supervisor, General Film Laboratories, acted as 

moderator for the construction symposium for J. Walter Bantau, National General 

Corp.. who was in Europe. Kloepfel is at the far right in the accompanying photo. 

Other symposium members, left to right in the photo, include: Mike Rettinger, 

acoustical expert: Spero L. Kontos, John P. Filbert Co. and board chairman of the 

Theatre Equipment Dealers Ass'n: Stephen Battaglia, commercial market specialist. 

Carrier Air Conditioning Co.: Leo Laskowski, graduate engineer, Honeywell Co.: 

Ben Mayer, industrial designer; Louis M. Wutke, Pembrex Theatre Supply Co. and 

TEDA representative, film practices committee. Mel Glatz, theatre and industrial 

designer, also was on the symposium but does not appear in the photo. 

Acoustical 

problems 

Acoustical problems such as erroneous 

sound localizations occur when the sound 

source behind the screen does not coincide 

with the picture image on the screen. "This 

may be due to delayed reflections. That is, 

strong first reflections which arrive at the 

listener's position 1/16 second or later after 

the direct sound, so that he may perceive 

them as separate signals, like echoettes. This 

always occurs in theatres with hard reflective 

sidewalls, where the direct sound comes 

from, say, the left 

loudspeaker, and a strong 

first reflection from the right sidewall 

comes to the observer from the right loudspeaker. 

Hence sound-absorbent sidewall 

treatment, as well as continental seating (no 

center aisle) is recommended for all widescreen 

theatres, because this type of seating 

utilizes aisles:^long the walls. Unfortunately 

many local' biriWing codes do not permit 

continental seating, and include a number 

of unnecessary requirements for projection 

Continued on following page 

to 

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BACKGROUND — TRACK — ACCESSORIES 

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BOXOFTICE :: June 17, 1968

— 



rcwms—in spite of the fact that combustible 

nitrate film is no longer reproduced in 

them." . . "It should be remembered 

. 

that the reproduced sound in widescreen 

a 

theatre can be no better than the acoustics 

therein." 

GLATZ: 

Construction 

concepts 

•There arc no formulas or patterns that 

I might give you to describe new theatre 

construction either on today's market or tomorrow's 

market. There are as many concepts 

as there are companies or individuals 

wishing to build them. In a few short years 

n theatre construction we have gone from 

he old standard formula auditorium to 

twins, triplets, quartets and now sextets. 

These have been built in many localities 

from the basement to the penthouse, from 

the piggy back to two or three levels. . . . 

.Seating capacities range from 1,500 seats 

down to a mini theatre of \5^) or a mini 

mini' as low as 50 seats. 

"There is much experimenting with theatres 

with single or multiple auditoriums, 

which will use completely automated, compact 

16mm equipment similar in size to the 

airline projection equipment. These installations 

are prefabbed, probably semiportable, 

which can be set up and taken 

down in a short time and relocated where 

desired in an existing vacant building. .So 

you can see that the new theatre concept is 

quite fluid. . . . 

"Play Is Ihe Thing" 

"Today, I will deal primarily with 

philosophy rather than specifics. However, 

some main specifics should not change, no 

matter what the concept. The play is the 

thing— and will always be. Because of the 

entertainment dollar in today's highly 

competitive market, and because mediocrity 

plays no part today, our main goal must 

always be to build into theatres the ability 

to present the play in a manner and in an 

environment (and with the proper equipnicnl 

) to insure the patron vif rccei\ing the 

m.ixiniuni ciilcrl.iinnicnl \.iluc recorded on 

Ihe film. . . . 

"The auditorium, of course, is built 

aroimd the sealing and the screen. If we are 

to replay to the patron the maximum information 

and create a feeling of presence 

and participation, there are many factors of 

consideration: the size of the screen in 

proportion to the auditorium; the angles of 

viewing, both horizvmtal and vertical: the 

setting into which the screen itself is 

placed; the reflection quality of the materials; 

general illumination of the screen 

area of a permanent or a foreign source, etc. 

Sight and sound go hand in hand. And both 

are ruled to a great degree by proportion, 

acoustics and floor slopes, which create 

both sight and sound lines, .is well .is the 

volume in cubic feet in the auditorium as 

compared with the total seating area. 

"I like to think that the location of the 

theatre is a very important consideration to 

maximum pleasure: distance of driving, 

traffic congestion, ease of access, parking 

convenience, walking distance and even illumination 

of the theatre setting itself. Since 

we are considering the total package and the 

end result, my point here is that I would 

like to get the patron to the fix)nt door and 

to the boxoffice into a pleasant and expectant 

and relaxed mood as possible. . . . 

".Vly belief is that a patron prefers to 

purchase his ticket in a spacious ticket 

lobby with an open type counter from a 

beautiful hostess or greeter. in a glamorous 

setting rather than through speak tubes or 

a glass cage. A weekend business, such as 

ours seems to be becoming, also dictates 

spacious lobbies for freedom and a holdout 

space where the main attraction is a well 

located brightly lighted snack bar. Snacking, 

a national habit, has become as important 

as the picture itself and may be the difference 

between success or failure in most 

theatres." 

MAYER: 

Theatre 

design 

"Design is a very vital part of our environment 

today. The public is becoming 

more and more sophisticated. We must deliver 

good design if we want to survive in 

this competitive field. Those who maintain 

that design has a place in our society today 

will very quickly take you up to your new 

car and say: 'Isn't this a beautiful automobile?' 

If they tell you this beauty is all 

due to design, you will at first question 

them, but then you suddenly realize that it 

is indeed the design of the car that has 

molivalcd you into the purchase. 

"In the theatre we expect to sit in a 

comfortable chair, the air to be cool, the 

sound to be right. The motion picture house 

is a place where people go to enjoy themselves. 

But I want to enlarge on this a bit 

and speak about the image that a motion 

picture theatre can project for the 

public. . . . 

Theatre Image .\II-Inclusi\e 

"When I speak of the image of a motion 

picture house. 1 think in terms of everything— 

starting with the name: how short ii 

is and how much impact it has to the sign 

and Ihe attraction panel; the exterior 

facade; the boxoffice; the outer lobby; the 

inner lobb\ ; the candy counter; the entr\ 

into the auditorium; the drapes; the carpet 

under foot; the pleasure and the comfort ot 

Ihe environment as well as the screen and 

the picture. 1 would draw the parallel between 

the motion picture being Ihe picture 

and the house being the frame. Many years 

ago there was something innately theatrical 

about every theatre that is often missing in 

today's structures. Those were the palaces 

far removed from every day humdrum buildings. 

"What then is the designer's function to- 


[ 

• 

day? There are those who believe design 

costs a great deal of money or a big expenditure. 

This is not necessarily true. A good designer 

should and must give an owner the design 

which will give him, the exhibitor, maximum 

visual impact and (he happiest and 

the most conducive environment for his 

patrons for a minimum cash outlay. My , 

main plea to you, related to this industry as 

you are, is to try to promote the concept of 

beauty of the environments that are conducive 

to well heinj;." 

KONTOS: 

TEDA Dealers Can Be Depended 

Upon To Stock 

The Very Best 

In Theatre Equipment 

And Supplies 

Dealer a consultant 

How does an average exhibitor build a 

theatre today? After choosing a site, he goes 

to his theatre supply dealer, and they have 

a preliminary meeting — wherein the site, 

budget, type of theatre, etc. are discussed. 

as well as the type of furnishings involved 

as well as the financial program of the theatre. 

The progressive dealer will lead the 

exhibitor into certain areas that will be 

beneficial to the outcome of the theatre — 

such as the retaining of an industrial designer, 

and the employment of an acoustical 

expert. 

"After the exhibitor closes the deal with 

the owners of the shopping area, the supply 

dealer meets with the architect to discuss the 

shape and size of the auditorium, the mutual 

building problems that may exist, the codes 

that the dealer is aware of because he deals 

in these areas. In short, the general layout. 

"On the basis of these discussions, the 

dealer will prepare for the architect complete 

theatre plans — including an auditorium 

section to determine the height of the 

auditorium, the floor slope which will give 

the patron the best sight lines, a lay-out of 

the projection room, along with the stage 

and drapery lay-out with associated wiring 

and basic lighting requirements for the 

curtain and auditorium. 

"The dealer checks the architectural 

plans carefully before the first spade of 

earth is turned, so that everything is systematically 

correct and without errors. He 

also keeps an eye on the theatre during construction 

(perhaps with his own construction 

supervisor), to keep tabs on the equipment 

and furnishings to insure their proper 

installations. 

"Upon the completion of the theatre, the 

d' 

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supply dealer engages in yet another facet 

of the business. That is in the area of public 

relations — arranging for the photographers, 

printing of the programs for the 

opening of the theatre, placing of the press 

releases. For an elaborate 'premiere.' the 

progressive dealer n.ay handle the press and 

even the catering if food or drink is scrvcil 

honoring important stars or notables. 

"After the theatre is opened, the dealer 

handles the service of the theatre during the 

guarantee period, to see that the equipment 

is functioning properly. Many times he can 

offer both routine and emergency service 

The supply dealer today covers a wide, wide 

area. 

Ip^rading Old Code Problems 

"One of the things we hope to accomplish 

with the aid of perhaps NATO, TF.SMA 

and .SMPTE is the changing ot many of the 

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antiquated codes governing construction. It 

is almost impossible to build a theatre nowadays 

with the proper sight lines, for instance, 

because the old codes restrict you to, 

I believe, a 

1 -and- 10 floor slope. The aisle 

requirements are also difficult to deal with, 

and the booth requirements date back to 

the days of flammable nitrate film. Perhaps 

our organizations could form a committee 

to work on upgrading the various code 

problems. 

"Also, each year the Theatre Equipment 

Dealers Ass'n in meetings with the Theatre 

Equipment and Supply Dealers Ass'n sponsors 

Many 

a two-day symposium . . , members of TEDA individually belong to 

.SMPTE. And TEDA, of course, is a sustaining 

member. Many of our associates 

work with SMPTE on such areas as standardization. 

"All of our technical papers given at our 

TEDA/TESMA convention arc ultimately 

published in 

to 

our annual publication, 'Report 

Exhibitors' which many of you here have 

on your desks now. 

"In closing, the dealer is no longer a 

salesman in that sense. He is a creative consultant. 

He is the cohesive element that 

brings together all the segments that it takes 

to build a theatre from inception to completion." 

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cool the rooms for malaria patients. "In 

1880 the first theatre concept of this application 

was utilized in the Madison Square 

Theatre, in New York City, where ice was 

put in a ventilation system as a basis for 

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innovation alone speeds up reporting of results 

by three to five hours daily. For practical 

purposes, this often means that decisions 

made can be carried through 24 hours 

sooner than otherwise. Altv>gether, the procedure 

enables the management to respond 

llcxibly and swiftly to the moods and likes 

ot the theatre-going public. 

Wolfberg Theatres was established with 

its first drive-in theatre in 1947. Originally 

the founder planned to have one drive-in at 

the north, and others at the south, east and 

west edges of Denver — hence the name 

Compass Theatres was adopted. F.ventually, 

the group acquired or constructed considerably 

more than that, so that the present 

Compass Theatres now includes nine driveins 

in the group. Three indoor theatres arc 

also owned and operated In the Wolfberg 

organization. 

One of the reasons for the organization's 

success, .Smiley believes, is its management 

of its film inventory. That process begins 

with the preview, and "we preview at least 

98 per cent of all the movies we exhibit," 

he says. Some of these are secv)nd run, of 

course. 

Wolfberg Theatres spends 10 to 12 per 

cent of the gross on advertising of first-run 

shows and makes good use of promotional 

materials supplied by the distributors. However, 

it also makes its own assessment of the 

kind of advertising that it 

required and that 

nill he accepted in an area to promote a 

picture in the best possible way. Accordingly, 

it sometimes uses its own promotional 

materials and. in any case, is selective of the 

promotion used. 

The decisions made in handling inventory 

depend, in the first place, on the information 

Laura L. Haughey, circuit's 

main office receptionist, 

transcribes 

information telephoned 

in to "Model 410 

Code-a-phone" (shown 

at her right) during 

previous night by 

managers. She u.n's a 

mimeographed form 

to take down data and 

figures quickly. Office 

opens at 8:00 a.m. By 

8:30 a.m. she has all 

data to e.xecutives. 

pr\)vided by the theatre managers. This intormation 

includes summaries of gross receipts 

at each theatre, customer count, persons 

per car, gross receipts in the concessions, 

and the average check in each restaurant. 

Before installing the "Code-a-phone" automatic 

telephone answering equipment system, 

the company had to rely on the telephoned-in 

reports of managers the day fol- 

Unvin^ those results. Often managers have 

to wait until 2:00 a.m. before the show is 

over. Previously, they either had to get up 

at an abnormally early hour for having 

worked that late, or some of the reports 

would be slow in coming in. This, in turn, 

delayed the tabulation of those returns in the 

office. 

IJiiks Managers, Main Office 

Use of the "Code-a-phonc" sohes those 

problems for the managers and the Wolfberg 

management. The equipment used is, in 

effect, an assembly of two tape recorders 

inclosed in a case about the size of a small 

table model radio. The first tape recorder 

accepts the announcement, which is dictated 

onto that tape by an office secretary. This 

identifies the office, and it tells the caller 

that he can put his own message onto the 

machine following the tone signal. The 

announcement duration here is 18 seconds. 

The second tape assembly receives messages 

left by callers over the telephone. This 

has a capacity of 20 minutes and is voicecontrolled. 

That means that as long as the 

caller continues to talk without pausing 

( Oiiliiuicd on pai;f 41 

R. L. Dunning, manager of Wolfberg's 

Valley Theatre, places 

message on "Model 200 Code-aplione." 

This message then 

answers all incoming calls automatically— 

gives all the information 

calling patrons request about 

\liows, prices, times. Message also 

describes picture to stimulate 

interest in seeing it, mentions 

principal actors, tells days of week 

ii wilt he shown. 

how does 

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^ 

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your optical and magnetic sound systems, 

single or multiple track equipment, 

standard or wide screen. 

You can keep your equipment rolling as 

the script calls for it by contracting for 

the services of an RCA Theatre Service 

Technician— as thousands of other exhibitors 

do now. Write or phone for details. 

RCA Service Company 

A Division of RCA 

Technical Products Service, 

BIdg. CHIC-225, Camden, N. J. 08101 

Phone (609) 963-8000, ext. PH-311 

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Most unique concessions counter in the 

National General Corp. circuit is 

NGC's description oj counter in its new 

$700,000, 1.174-seal Fox South Coast, 

in Costa Mesa, Calif. Designed hy Tom 

Tyler, of NGC's concessions department, 

the half-circle counter in spacious lobby is 

eye-catching carousel styling inspired 

hy actual children's carousel in adjacent 

shopping center. Tyler made molds, 

casts for figures of horses and pipes at 

home. Lobby ceiling is parabolic, rises to 

almost 30 feet at curved facade of 

building, descends to 10 feet above 

concessions counter. Gold mohair 

carpeting by Alexander Smith. Harry 

Francis— with NGC for 35 years— 

manages South Coast. Ice cream cabinets 

by Bally, refrigerator by RCA, butler 

dispensers by Surpurdisplay/ Server Sales. 

Inviting 

Stands Grace NGC Theatres 

Long. quick-.sirviiC conccs.\ion.s counter graces lobby wall in 

new $500,000. 750-seat Fox IVestroads Theatre. The NGC 

de luxe hardtop is located in huge .^hopping center complex west 

of downtown Omaha. Shelby Doty is manager. Front, exterior of 

building are stucco, brick, glass. Concessions counters in 

Fox Westroads, other houses shown are by Sink rope. 

Inviting island conce.i.sions counter (above) graces targe 

elevnted. high ceilinged lobby of National General's new 

$750,000 Fox Cinemaland Theatre, in Anaheim. Calif. The 

J ,180-seat .showcase on Harbor Boulevard ami Manchester is 

directly across from Disneylaiul. Sculptured concrete 

columns, graceful chutuleliers accent lobby. Harold Brislin. 

with circuit for over 30 years, is manager. 

Attractive, along-wall concessions counter (right) provides faî 

service for patrons in spacious glass enclosed lobby at Natioiuil 

General's new $500,000 Fox Boulevard Theatre, in Las Vegas. 

The 850-seater is fifth theair,- in Nevada operated by NGC's 

Fox West Coast Theatres. Its shopping center is said largest in 

southern Nevada. John F. Lchols. with circuit since 1939, is 

manager. Girls are Dtt Guinn (left), Marilyn Barnes. 


HOW WOLFBERG SPEEDS REPORTS 

Continued from paf;e 39 

more than eight seconds, the machine will 

continue to receive the message up to its 

lull 20-niinute capacity. In practice, messiiges 

are usually less than one minute in 

duration. The information dictated onto this 

message part of the tap can then be retrieved 

at any time by manipulating the 

appropriate playback controls on the machine. 

With this equipment turned on in the 

downtown Wolfberg Theatres office, managers 

of the theatres may telephone in their 

summary reports at any time they choose 

after all the returns are in. They simply dial 

the office telephone number and dictate 

their reports over the telephone. 

Data to Management Quickly 

That mformation, in turn, is transcribed 

from the tape the following morning, beginning 

at 8:00 a.m., by the office receptionist. 

Using a mimeographed form, this 

secretary writes down the information recorded 

on the tape. By 8:30, she can present 

the results to Smiley or Jancewicz. They then 

get together with other company individuals 

who are involved in the booking responsibilities 

at a meeting held for that purpose. 

"If a movie is not doing as well as we had 

expected, we can in this way come to an 

early decision of what to do about it," says 

Jancewicz. "We may decide to drop it at the 

earliest opportunity consistent with announcements 

previously made. Or we may 

decide that it still has a good potential, and 

10 spend a little more advertising money on 

it. Regardless of our decision, the procedure 

enables us to take it at the earliest opportunity 

and that can be important." 

While this procedure makes top management 

more efficient, the company has also 

acquired other automatic answering equipment 

for each of the drive-in theatres and 

for two of the three indoor theatres. This 

investment, too, contributes much to efficiency, 

states Jancewicz. The purpose of this 

equipment is to relieve managers of the 

burden of answering requests for information 

over the telephone before opening 

hours. It also saves much time and confusion 

for the cashiers, after opening. This 

equipment has the announcement capability 

only and it does not record messages from 

callers. The announcement duration on it is 

three minutes, most of which is needed for 

the usage employed. 

Also Answers Patrons' Calls 

With the "Code-a-phone" in his office 

and hooked up to the telephone, the manager 

of a drive-in theatre can put an announcement 

onto the tape early in the day. 

A typical announcement will begin by identifying 

the theatre and its location, and will 

give information about the show that is 

being exhibited that night. The announcement 

tells the time the theatre will open and 

the times of showing, as well as the days of 

the week it will he shown. 1 he speaker also 

says something about the picture that is 

descriptive and designed to stimulate interest 

in seeing it. The manager also, of course, 

mentions the names of the principal actors 

and the price of admission for adults and 

children. 

Aids Cashiers at Drive-ln 

•Until we installed this equipment, we 

either had to let the telephone ring at certain 

times of the day, or our managers had to be 

virtually chained to the office until the 

cashiers came to work," says Jancewicz. 

"The cashiers didn't like the arrangement 

much better, as calls for information of this 

sort often came in while there was a line of 

cars waiting to be admitted. .So our cashiers 

can now do a better job of cashiering than 

formerly," 

In addition to all these applications, there 

are other ways in which prompt communication 

makes for effective operation of a 

theatre circuit, Jancewicz points out. There 

are accidents, instances of neon failure, and 

other matters of a semi-emergency nature 

constantly cropping up. Where some sort of 

action early the next day is required, reports 

to the central office by a theatre's 

operating personnel must be timely. "The 

"Code-a-phone' system fills this need, too," 

he adds. 

The only Wolfberg theatre that does not 

use the machine is the downtown one that is 

just adjacent to the main office. That theatre 

opens early in the day, and it does not 

require the automatic equipment. In the 1 

other theatres, the machines function effectively, 

adding their part to the efficiency 

of the over-all operation. 



"In the temperature control industry we 

have gone more and more toward the automation 

angle of control, a small panel. This 

panel should be located somewhere in the 

area where the theatre manager can readily 

have access to it. And it should contain the 

ability to start and stop certain equipment 

and should even control the light areas. . . . 

The manager should be able to control the 

ventilation. Smoke detection equipment 

which measures the smoke density and turns 

fans on automatically can also improve 

filter maintenance. So this kind of panel 

gives your manager the ability to provide 

equipment control as well as maintain the 

comfort of the patron and also make any 

necessary adjustments." 

Eastman Kodak Co. reports its employes 

in the U.S. earned $660,234 in suggestion 

awards during 1967—a 22 per cent gain of 

$117,526 over 1966. The 59,777 suggestions 

turned in were 6,740 more than in 1966. Of 

suggestions turned in, 20,912 were approved 

—up 2,970 from the year previous. 

Kodak's suggestion plan was 70 years old 

on April 8. It has produced over 340,000 

adopted suggestions, which received awards 

of over $6.6 million. 

10,000 

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BOXOFTICE :: June 17, 1968

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Make Sure Your 

Zipcode Is 

Label of 

on the 

Your Copy. 

Commonwealth to Open Airer 

In Casper, Wyo., in Early July 

.Scheduled for opening early in July. 

Commonwealth Theatres' new Mile Hi 

Drive-In Theatre, now under construction 

in the southwest section of Casper, Wyo., 

will have a capacity of 750 cars, says Leon 

Hoofnagle. district manager, and will specialize 

in programs and services for the 

whole family and general public at popular 

prices. The centrally located concessions 

building, projection booth and lounges are 

of brick construction. Food serving areas 

will provide a double line in cafeteria style 

for fast service. Shrubbery will grace the 

entrance, exits and main area. Ray McLain. 

city manager for Commonwealth in Casper, 

will supervise and direct operations. Milton 

Costlow & Associates. Kansas City, planned 

and designed the new airer. General contractor 

and builder is Jones Construction 

Co.. Casper. Commonwealth has its home 

office in Kansas City. It operates 194 theatres—about 

half of them drive-ins—in 10 

Mates in the Midwest. 

Greater Union Opens New 

984-Seater in Brisbane 

|n A BREAKAWAY from the postwar 

trends towards simplicity, Australia's 

Greater Union Organization has decorated 

its new 984-scat Forum Cinema, in Brisbane, 

in the rich aTid opulent style of the 

Italian Renaissance. The exterior of the 

main tower block above the canopy-awning 

features a series of slim white columns, 

which sweep up to arches near the top. The 

arches are filled in with rich red-brown 

imported mosaic tiles. They are capped with 

a specially cast has relief frieze depicting 

groups of Roman figures. This theme 

taken from the Roman Forum— is also 

carried out throughout the foyers and the 

auditorium. Gold entrance doors flanked 

with Italian marble give entrance to the 

ni.iin 

\eslibule. 

Intimiitc Rendezvous Lounges 

The entrance foyer features intimate 

rendezvous lounges next to the boxoffice. 

whose counter is faced with bronze green 

Turinian tiles. Ornate friezes highlighted 

with go'd leaf embellish both the main and 

upper foyers, which are illuminated by 

crystal chandeliers. Specially imported 

statuary. Turinian tiles, rich red and gold 

carpeting and Italian-style furniture add 

lurlhcr to the atmosphere of opulence. 

Doors to the auditorium are of Queensland 

cedar and flanked by statuary in illuminated 

recesses. 

Fluted columns topped by Corinthian 

capitals grace the auditorium. An ornate 

Iriczc surrounds the auditorium and continues 

over the stage to form a valance for 

the gold velvet main curtains. The gold 

velvet—a total of 1.000 yards—continues 

around the auditorium and is set into bays 

framed by the classical fluted columns. It 

is 

also downlighted. The remaining textured 

walls are accented with arched recesses 

decorated with ornamental metal gates. 

Seats are upholstered in avocado Thai silk. 

Carpeting is red and gold. Queensland 

cedar and chandeliers additionally enhance 

the over-all air of elegance. 

TTie Forum is equipped with Cinemeccanica 

70/35nim projectors, stereophonic 

sound. Architects were Lewis, William and 

Associates, Brisbane, in association with 

Ronald G. Monsbourgh and Associates, 

Melbourne. 

The following concerns have recently 

filed copies of interesting descriptive literature 

with The Modern Theatre Information 

Bureau. Readers who wish copies may obtain 

them promptly by using the Readers' 

Service Bureau coupon in this issue of The 

Modern Theatre. 

National Theatre Supply Co. is 

offering 

literature on its new "PEC 1000" projector 

electronic control system. The automation 

system, says NTS. can be installed in 

a new theatre or be adapted for use in 

"almost any theatre," and can be used with 

either xenon or carbon arc source. 

Pic Corp. offers a free one-minute trailer, 

a cloth banner, and a counter display on its 

mosquito repellant for drive-in theatres. The 

firm also offers data on use of the repellant. 

Star Metal Corp. will send its "Catalog 

V-1" on its "Vittle Vendor" all-stainlesssteel 

hot food dispenser and its "Vittle Vendor" 

overhead warmers. 

Bally Case And Cooler, Inc., offers 

data on how its ice cream merchandiser 

cabinets can help theatres make extra refreshment 

sales at stands. 

Thermolaior Corp. will send an illustrated 

brochure on its 500 watt and 750 

watt in-car heaters, which can be used by 

drive-ins for either "permanent or hand-out" 

installations and keep windshields clear. 

West Chemical Products, Inc.. offers 

a 28-page manual on insect pest control. 

Called "The Bug Book." the manual provides 

illustrated data on 35 of the most 

common insect pests; outlines suggested 

control programs; classifies insecticides for 

use against specific insects; and furnishes 

catalog data on the firm's insecticides, insecticide 

application equipment and rodenticides. 

Construction Specialties, Inc., offers 

a 24-pagc brochure on its five types of 

architectural grilles and refacing screens for 

modernizing or planning buildings. Color 

photos and "before and after" photos are 

shown. 


CONDENSED INDEX OF PRODUCTS 

ATTRACTION BOABDS S LETTERS 

Adier Silhouelte Leilor Co. 

Bevelite Mlg. Co. 

National Devices Co. 

BARBECUED MEATS 

Caslloberrys Food Co. 

Snulhlield Ham & Products Co.. 

BOXOmCE ADMISSION SIGNS 

Dura Engraving Corp. 

BUTTER CUPS FOR POPCORN 

Supurdisploy. Inc.. Server Sales. 

BUTTER OIL FOR POPCORN 

Dairy Serv 

Odell Concession SpecialHes Co.. Inc. 

BUTTER SERVERS 

Supurdisploy. Inc.. Server Sales. Inc. 

CANDY AND NUTS 

Mason Candies. Inc. 

CARBONS 

Lorraine Arc Carbons Div.. Carbons. Inc 

Union Carbide Corp. 

CARBON SAVERS

' 

Closs 

z 

mbout PEOPLE / 

Vusno Co.: George S. Arenson is elected 

chief executive officer. He succeeds E. F. 

Picrson. who continues as board chairman, 

rierson is also named chairman of the newly 

created finance and compensation commilice. 

Arenson. who is also president, was 

formerly chief administrative officer. 

James K. Sims is elected vice-president of 

personnel and industrial relations. He 

formerly was a divisional vice-president. 

and PRODUCT 

l-dgar M. Bronfman, hoard chairman. Goldsmith 

is an investment banker. Gesser. who 

is treasurer of Cemp Investments. Ltd.. 

Montreal, and a chartered accountant, is 

also appointed vice-president-finance of 

TRS. William Wehe is named vice-president 

of TRS western division, to he headquartered 

in Los Angeles. He joined TRS recently 

from Litton Industries. 

the group; Melvin Herman, general manager 

of northeast region. John A. Cowie is named 

manager of advertising and sales promotion 

for the food service group. Other appointments: 

Peter T. Dressier, director of financial 

controls, analysis; Patrick J. Fagan, 

director of corporate accounting; Jack D. 

Harman, corporate systems coordinator. 

Strong Electric Corp.: Paul J. Voudouris 

is named sales promotion and advertising 

manager, says Nelson E. Alexander, 

marketing manager. V'oudouris formerh 

was with EPRAD, Inc. 

Ticket Reservation .Systems. Inc.: C. 

Gerald Goldsmith. New York, and Nat 

Ges?er, Montreal, are named directors savs 

Ogden Foods, Inc., has named three 

new vice-presidents: Shelly Fcldman. general 

sales manager, for its food service group: 

Richard H, Sharpe. marketing services for 

Dr Pepper Co.: National gallonage sales 

in May increased nearly 20 per cent over 

May, 1967, says H. S. Billingsley. president, 

and the firm is now 15 per cent ahead of 

the first 

five months of last year. 

BOXOFFICE-MODERN THEATRE 

Send me more information about the products and articles checked on 

the reverse side of tliis coupon. 

Thcotre or Circuit.. 

An\ Services: Elmer G. Daniels is 

named president and general manager. 

ARASERV Div.. says William S. Fishman. 

ARA president. 

Bally Case and Cooler, Inc.: Barr\ 

Sullivan and Art Bell, of Bell-Sullivan Supply 

Co., Houston, are appointed regional 

sales representatives in Texas and Oklahoma 

to the food service industry, says Leon 

Prince. Bally vice-president for sales. 

Seating or Car Capacity.. 

Street Number 

City 

Zip Code 

^ 

Fold Qlono this line with BOXOFFICE oddress out Staple or tope closed 

S.mpfe: Kenneth M. Mason is named 

financial vice-president of the Society of 

Motion Picture and Television Engineers. 

He is sales manager. New York City region. 

Motion Picture and Education Markets Div., 

Eastman Kodak Co. 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.— faster, easier or better— let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

along this line with BOXOFFICE oddress out Staple 

Inxiollalion of XorcUo 70 35 projeciioit 

hootli eqiiipmenl in Jamestown Amusement's 

Queen Cinema. Manchester, N.H.; 

Paramount, Younf;slown, Ohio; Colonial, 

Akron, Ohio, is announced hy Gerald J. 

Shea, circuit head. Theatres were equippcil 

with new Noreico DP-75" 70/35 

projectors. Photo shows Queen Cinema 

BUSINESS REPLY ENVELOPE 

Permit No, 874 - Section 34 9 PLS.R 

- 

Kansos City 

BOXOFFICE-MODERN THEATRE 

booth, where Noreico 'OMA-d" alltransistor 

sound syatem mo.? also 

installed. System is .said to have si.x 

individually adjustable chaimels, he 

compatible with all sound tracks from 

optical 35mm to magnetic 70mm. Ballaniynt 

supplied eqtdpmeitt. R. L. John.wn 

engineered, supervised installation. 

Jamestown operates 26 theatres in Ohio 

and the Northeast. 

• THIS SIDE OUT 

825 Van Brunt Blvd 

KANSAS CITY. MO 64124 


• ADLINES k EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO ^ BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Latesf Lewis Film 

Old Dollar Bill Sale 

Brings Atteniion, Cops 

ATLANTA—The value ol the U.S. dollar 

dropped 1 1 cents when George Lester, 

leading character in Columbia Pictures' 

latest Jerry Lewis starrer, "Don't Raise the 

Bridge, Lower the River." sold one dollar 

bills for 89 cents each in the heart of downtown 

Atlanta. The ballyhoo was in conjunction 

with the film's premiere in the Atlanta 

area Wednesday. 

Angels From Hell' Bows in Wichita 

,? fifARimPERSOH 

.^ AW PEAmr &UTTER 

J CaWSPIRACY 

Police to Scene 

Within minutes after Lester (in reality 

Honest John Fox. WPLO-Radio disc jockey) 

and his micro-miniskirted accomplice began 

distributing their discount dollars, the 

streets were flooded with police who had 

received complaints about "some nut that 

was selling bogus bills." Five motorcycle 

cops, two squad cars and a paddy wagon 

later, the police—who bought a few bills for 

themselves—were finally convinced that the 

money was real. 

In addition to 

Heralds Distributed 

the cheap money. Fox and 

friend also distributed fliers on a tie-in contest, 

which had prizes of passes to the movie, 

dinner at a local restaurant or a vacation 

for two at Miami Beach. 

Columbia's take for the day—630 dollars 

sold for 89 cents each and plenty of newspaper 

and radio news time for the story 

about the Atlanta police investigating Honest 

John. 

Kentucky Showman Holds 

Annual Summer Matinees 

Darrcll Moscley. owner of the Victory 

Theatre in Calhoun. Ky., again is featuring 

Royal Crown Cola matinees. The program 

will continue each Wednesday through the 

summer. Children are admitted for RC or 

Diet Rite Cola bottle caps. 

Due to the overflow crowds last summer, 

Moseley said the film program is being 

shown twice— 12:30 and 2:30 p.m. Prizes 

are given to children at each feature. At the 

end of the summer, a bicycle will be given 

to the one turning in the most bottle caps. 

Durim; the "Ani;cls tioiii HeU" woitd premiere festivities at Comiiioiiwealth's 

Meadowlark-'lwin Drive-ln at Wichita. Joe Solomon, upper left, producer of the 

American International Pictures release, introduces Jack Starrett. who has a role 

in the film. Upper right, the marquee of the Joe Borders-managed drive-in points 

to the premiere and the appearance of the recording group, which did the hackground 

music for the picture. Lower left. Manager Borders ha.v members of a 

motorcycle group to display their vehicles to add atmosphere to the film about 

a motorcycle gang. Lower right, an autograph party is being held hy members of 

the cast of "Angels From HeU"— Tom Stern. Ted Markland, James Murphy. 

Starrett and Luana Talltree. 

A Lucille Ball Tape Adds 

To 'Yours, Mine' Bally 

When Bob Mullen, managing director 

the Dipson circuit's Palace Theatre in 

Jamestown, N.Y., presented "Yours, Mine 

and Ours," he arranged for a taped conversation 

between himself. Jim Roselle of 

WJTN-Radio and Lucille Ball from her 

Hollywood studios. 

Roselle talked for 15 minutes about the 

feature and Miss Ball's home town—Jamestown. 

Inasmuch as the interview was taped 

it was used several times by the radio station 

and helped greatly at the Palace box- 

of 

Coloring Test in Catholic 

Paper an Aid to 'Sixpence' 

Jerry Westergren, Buffalo district advertising-publicity 

manager for the Dipson circuit, 

as part of his campaign for "Half a Sixpence," 

set up a coloring contest in the Magnificat, 

Buffalo Catholic diocese weekly 

newspaper. A $25 savings bond was awarded 

as first prize, and 20 runners-up received 

guest tickets to the picture. 

The newspaper ran a four-column illustration 

for the children to color. The picture 

is 

playing Dipson's Colvin and Towne theatres. 

BOXOFFICE Showmandiser :; June 17, 1968

Lawrence, Mass., Twin Theatre Sets 

Grocery Tie-Up on 'Wind,' 

RdIhii Uiilkr. li/^lii. inaiHiêr of the 

Showcase Cinemas in Lawrence, 

Mass., and the manager of a supermarket 

in the Alexanders chain look 

over a tie-in display for "Gone With 

the Wind" and "Camelol" at the twin 

theatre. The grocery chain plugged the 

pictures in its ads in the three cities 

where it has stores. 

Robert Butler, manager of Redstone's 

Showcase Cinemas in Lawrence, Mass., and 

John Corbett. circuit publicist, set up a tiein 

with Alexanders Supermarkets as part of 

the twin theatre's continuing promotional 

efforts for "Gone With the Wind" and 

"Camelot." 

The supermarkcl chain, with stores in 

three cities, plugged both pictures in its 

newspaper ads and radio commercials. The 

ads and radio messages announced that 20 

per cent discount coupons for tickets to the 

pictures were available from any of the 

chain's stores in Lowell and Dracut. Mass., 

and nearby Nashua, N.H. Discount coupons 

were distributed at the stores for two weeks. 

Another tie-in was arranged by Butler 

and Corbett with Elliott's Home Furnishing 

Centers, which operates 17 stores. The company 

set up special displays in all its units 

plugging "Gone With the Wind" and its new 

store in Stoneham. Mass. 

Camelot' 

which discourage the regular use of scene 

mats on roadshows, have "welcomed our 

new approach." 

On another photo. Lowe had two love 

scenes pasted up and run in the Lawrence 

(Mass.) Sunday Sun. The photo depicted 

scenes from "Gone With the Wind" and 

'Camelot" at the Showcase Cinemas in 

Lawrence. Mass 

Mystery Voice Contest 

Builds 'Savage Seven' 

WGWR (AM), Ashboro, N.C.. aired a 

"mystery voice contest" through Wednesday 

(12) in a promotional tie-in with Dick Clarkproduced 

motion picture. "The Savage 

Seven." which made its debut in Ashboro 

that day. 

The listener call-in 

promotion offered assorted 

prizes to winners, including free tickets 

to the local opening and record albums 

featuring music from the film. 

Dick Clark, who produced the picture, 

and Robert Walker, one of its stars, who by 

coincidence, are currently shooting another 

Clark-produced motion picture in the Ashboro 

area (in which Clark also stars). 

"Killers Three." attended the North Carolina 

premiere. 

Bold Stunt 

Draws Notice 

Univ. Sets National 

Tie-Up for New Film 

Universal and Suillcd Shirl. creators of 

contemporary American youth fashions, 

have developed a joint national promotion 

in connection with the release of Universal's 

"What's .So Bad About Feeling Good?" The 

George .Seaton Technicolor comedy stars ;r- 

George Peppard and Mary Tyler Moore. 

Built around the apparel worn by Susan 

Saint James in the picture, the promotion 

is being launched with a full page ad in the 

July issue of Seventeen Magazine. Special 

promotional material has been created for 

the 6.000 Stuffed Shirt retail outlets, including 

full-color display posters and large-size 

photographs of Miss Saint James, for use in 

point-of-sale merchandising tie-ups between 

exhibitors and the Stuffed Shirt dealers. 

All aspects of the promotion are detailed 

in a special eight-page, multi-colored kit 

which has been prepared for distribution to 

the Stuffed Shirt dealers and exhibitors. 

"What's .So Bad About Feeling Good?" is 

in its world premiere engagement at the 

Trans-Lux East Theatre in New York. 

Promotion From Rome 

Universal's "The Story of a Woman." 

starring Robert Stack. Bibi Andersson. 

James Farentino and Annie Girardot, is 

being given an unusual promotional push 

throughout the United States via direct mailing 

from Rome. Italy, of post card scenes 

from the film to movie editors and columnists 

on all 

daily papers. 

Redstone Official Increases 

Use of Publicity Photos 

John P. Lowe, who covers M.issachusells 

as district manager of the Redstone circuit, 

has been able to obtain more newspaper use 

of still photos on playdate by "doctoring" 

up the prints. As an example, one photo had 

action shots of Clark Gable ("Gone With 

the Wind"). Franco Nero ("Camelol") and 

Jack Lcmmt)n ("The Odd Couple"). The 

art lines asked. ".So. who was the greatest 

lover?" 

Lowe says he h.is found ih.it newspapers. 

i.xplottccr Harold Levin pulled this Praidenlial candidate right out of a film can 

and bannered his name across a busy downtown Boston street. The stunt plugs the 

premiere of American International Pictures' "Wild in the Street.^" at the Beacon 

Hill Theatre. Ma.i f rost is the folk singer in the picture, portrayed by Christopher 

Jonei. who campaigns and is elected President. 

— 94 — BOXOFFICE Showmondiser :: June 17, 1968

. . An 

. . . Rosalind 

'Where Angels Co . . . Trouble Follows!' 

Is 

Voted May Blue Ribbon Award 

By VELMA WEST SYKES 

QOLUMBIA'S comedy sequel, "Where Angels Go . . . Trouble Follows!," was voted 

best in current release for family entertainment by members of the National Screen 

Council, so receives the May Boxofmce Blue Ribbon Award. The winner is 

a sequel to 

issue which said in part: "This is a good 

one for general audience trade, and. as 

such should do well, particularly because 

it is in step with modern youth." In key 

cities, first run reports show it to be in the 

top hit class, with a boxoffice score of 1 29 

per cent of average business. National 

Screen Council members penned these 

comments on their ballots: 

Producers Are Asked for More 

"Where Angels Go . . . Trouble Follows!" 

has a wonderful cast and is good 

for the entire family. I hope the producers 

will give us more of this type of picture. 

Mrs. J. R. Muterspaugh, Indianapolis NSC 

Group . . . It's that time of year when a 

break from the serious is most welcome. 

This is a delightful comedy that should 

please all members of the family.—Kim 

Larsen. Denver Register . enjoyable 

(oft-times nonsensical) film which also 

takes you on a delightful travelog.— Mrs. 

Eugene Fried, pres. Cleveland MFC. 

A fun film, with the treatment of the 

nuns as down-to-earth.—Charles Petzold, 

Camden Courier-Post . . . This will keep 

their attention.— Mrs. Donald E. Tuckness, 

Independence (Mo.) Young Matrons 

... A very fine family film.—Anna Joyce 

Reardon. UNC at Greensboro . . . Rosalind 

Russell and Stella Stevens turn in very 

fine performances, along with small cameo 

appearances of Arthur Godfrey, Milton 

Berle. Van Johnson and Robert Taylor. 

the company's 1966 "The Trouble With Angels" and again stars Rosalind Russell as the 

Mother Superior of a parochial girls' school. As a foil to her conservative ideas is Stella 

Stevens as a young nun with mod opinions which she tries to carry out on a trek across 

country to join a protest march. The William Frye production was directed by James 

Nielson from a screenplay by Blanche Hanalis, based on characters created by Jane 

Trahey. 

BoxoFFicE reviewed it in the April 8 Angelo J. Mangialetta, WAGA-TV, Atlanta. 

"Where Angels Go . 

. . Trouble Follows!" 

is a light and refreshing picture. 

Mrs. Elmore Godfrey jr., Knoxville BFC 

. . . This is entertaining and I hope there 

will be a third!—Ronny Jones, Ritz Theatre, 

Shawnee, Okla. . . . Family fare and 

good entertainment. — Agnes E. Rockwood. 

Bennington (Vt.) Banner ... A 

good family comedy.—K. K. King. Commonwealth 

Theatres, Searcy, Ark. ... A 

delightful comedy that should delight 

young people as well as adults.—William 

Pitcher, Bailey Theatres, Atlanta. 

This is a family film with an excellent 

cast. How Rosalind Russell as the Mother 

Superior works out her problems with her 

adolescent charges and the young nun 

portrayed by Stella Stevens is very interesting.— 

Mrs. Kenneth C. Wilson, San Francisco 

MP & TV Council ... A good picture 

with a splendid cast that is well acted 

and very enjoyable.—Mrs. Leslie T. Barco, 

Greater St. Louis BFC . . . Here is a 

good movie for all ages.—Amy Beltz. 

Grosse Pointe MPC. 

"Where Angels Go . . . Trouble Follows!" 

is fresh, timely, controversial. The 

kiddos really identified with this one, and 

rightly so. It really brought back memories 

to the adults, too — great fun! — Gloria 

Tripp. Wednesday Magazine, Kansas City 

Russell and Arthur Godfrey 

make this movie laughable, with their efforts 

to maintain discipline and their religious 

scruples.—Mrs. William Stute, Indianapolis 

NSC Group. 

iiiiiiiiiiiiiiiiiiiiiiiiMiiiiiniiiiniMiiiiiiiiiniiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiliiiiiii 

.Rosalind Russell 

Mother Simplicia . . . 

Sister George Stella Stevens 

Sister Celestine Binnie Barnes 

Sister Clarissa 

Mary Wickes 

Sister Rose Marie Dolores Sutton 

Rosabelle 

Susan Saint James 

Marvel Ann 

Barbara Hunter 

The Cost 

The Movie Director Milton Berle 

The Bishop 

Arthur Godfrey 

Father Chase 

Van Johnson 

Mr. Farriday 

Robert Taylor 

Mr. Clancy 

William Lundigan 

Motorcycle Gang Leader 

Michael Christian 

Jnd Farridiiv 

JOHN FiNDLETTER 

. . . .James Wharton 

Production Staff 

Producer 

William Frye Director f Photography 

Director 

James Neilson 

Sam Leavitt, A.S.C. 

Associate Producer 

Editor Adrienne Fazan, A.C.E. 

Music by 

Lalo Schifrin 

Assistant Director Carl Beringer 

Production Design Lyle Wheeler 

Screenplay by Blanche Hanalis Sound Supervision Charles J. Rice 

Based on Characters Created by 

Sound by 

William Ford 

Jane Trahey Color by 

Eastman Color 

This avrard is oivefi each month 

National Screen Council on the basis of outstanding 

merit and suitability for family 

entertainment. Council membership comprises 

motion picture editors radio and TV film 

commentators representatives better films 

of 

councils civic, educational and exhibitor oroanintiont 

BOXOFFICE Showmondiser :: June 17, 1968 95

j 

a 

— 

— 

' 

Exhibitor has his say 

%^^^"'^"'^"^^"" A B U T PICTURES^^^ 

AMERICAN INTERNATIONAL 

t.lorv Slompcrs, The (AlP) — TX-nnis 

Hopper. Jody McCrea, Chris Noel. This was 

preliy fair "cycle" picture. Used second 

run on double bill. Played Thurs.. Fri.. 

Sal.— S. T. Jackson. Jackson Theatre. Flomalon. 

Ala. Pop. 1.480. 

Macabro (MP)— Documentary. A good, 

if at times nauseating, mixture of the world's 

oddities. It drew a few teenagers over and 

over, so I guess they liked it. Played ,Sun.. 

Moil.—Arthur K. Dame. Scenic Theatre. 

Pitlsfield. N.H. Pop. 2.300. 

BUENA VISTA 

Blackbi-ard's Ghost (BV)— Peter Ustinov. 

Dean Jones. Suzanne Pleshette. Very good 

Disney if laughter means anything! Did 

pretty good business, too.— S. T. Jackson. 

Jackson Theatre. Flomaton. Ala. Pop. 1.480. 

COLUMBIA 

Gi'orjy Girl (Col)—James Mason. Alan 

Bales. Lynn Redgrave. They made us wait 

too long, and "Georgy" was on her last legs 

b\ the lime we used it. Personally. I enjoyed 

it. Played Sun.. Mon.— Arthur K. Dame. 

Scenic Theatre. Pitlsfield. N.H. Pop. 2.300. 

Luv (Col)—Jack Lemmon, Peter Falk, 

Elaine May. Worst film I have ever seen. 

This is the second fiasco here for Jack Lemmon. 

Nol funny and no business. Played 

Sun.. Mon.. Tues. Weather: Chilly. 

Charles Burton. Tri-Cilics Drive-In. Lockwood. 

Mo. Pop. 852. 

METRO-GOLDWYN-MAYER 

Comedians. I he (MGM)— Richard Bur- 

Ion. Elizabeth Taylor. Alec Guinness. We 

knew this was not for the small town. However, 

after "Virginia Woolf we wanted to 

see Liz and Burton sober, so ran it! Now 

that Haiti and Papa Doc are in the news it 

might prove more interesting, as folks didn't 

seem to be able to understand it too well. 

This may have been because of cutting from 

the original lengthy lime, as places seem 

'Stay Away. Joe' Brings 

Good Comedy Back 

•Sh.N \»a>, J(.i" from M(;M is 

sliorl on soli^s, liiil loiiu on loiiudv and 

prill\ cood al that. I'd almost decided 

no OIK' kiKM ho>« to make a comedy 

aii> more. Ihis is exiilkiil. 

Scenic Ihoatre 

I'iltsfleld, 

N.ll. 

ARIIH R K. DAMi; 

Raquel Welch Delights 

Fans in MGM's 'Bundle' 

Ihf folloHirs of Kiiiil Wilih »ill 

be delichted with her antics in MC;M's 

"BiKgcst Bundle of I hcni All." She has 

her fan.s hereabouts. It has color, some 

action and suspense-. It can easily be 

used as the lop part of a double feature. 

Starlite 

Drive-In 

Chipley. Fla. 

I. RO( HF. 

than average business. Print was .so dark 

that I had a lot of complaints. Played too 

late. Everybody played it before I did. 

Played Fri.. .Sat.. Sun. Weather: Cold.—Lester 

Meyer. Chief Drive-In. Quanah, Tex. 

Pop. 4.556. 

Power, The (.MGM)—George Hamilton. 

Suzanne Pleshette. Richard Carlson. What 

power? Man. I must have been tuned out. 

or had a fuse blown. I didn't dig "The 

Power." Playod Wed. through .Sat.—W. S. 

Funk. East Main Drive-In, L;ike Cilv. S. C 

Pop. 5.000. 

PARAMOUNT 

B'isy Body. The (Para)—Sid Caesar. Robert 

Ryan. Anne Baxter. Excellent and very 

funny. Wish I could buy one a week like 

this. Plaved Thurs.. Fri.. Sat. Weather: 

Chilly.—Charles Burton. Tri-Citics Drive- 

In. l.ockwood. Mo. Pop. 852. 

larzan and the Great River (Para)— Mike 

Henry. Jan Murra>. Manuel Padilla. 

Doubled with a repeat on Universal's ".Send 

Me No Flowers." Drew an average crowd. 

—C. A. Swiercinsky. Major Theatre. Washington. 

Kas. 

Will Penny (Para) — Charlton Heston. 

Joan Hackelt, Donald Pleasence. This picture 

did no business at all. It didn't have a 

good story. Played Fri.. Sat.. Sun. Weather: 

Good.—Tina .Slovcr. .Mmonl Theatre. Almont. 

Mich. Pop. 2.000. 

wasn't. The title, to me. was one of the 

main reasons because people did not catch 

on to it. Played Sat.. Sun. Weather: Warm 

and rain.—John Heberle. Capitol Theatre. 

Rochester. N.Y. Pop. .350,000. 

.Sound of Music. The (20lh-Fo\)— Julie 

.Andrews. Christopher Plummer. Eleanor 

Parker. My weekend gross wasn't up to 

what I expected, but the heavy rains could 

have had something to do with this. I was 

pleaseil with the receipts for weeknights. 

They seemed to hold up fairly well. Played 

1 ri. through Thurs. Weather: Rainy.—R. 

1. lines Yates. Sioux Theatre. Tvler. Minn. 

Pop. 1.400. 

UNITED ARTISTS 

Clambake (U A)— Elvis Presley. Shelley 

Fabares. Will Hutchins. A good enough 

Elvis film, but we'd have liked more "clambake." 

Elvis is off his feed with us though 

still good fare. Played Fri., Sat.—Arthur K. 

Dame. Scenic Theatre, Pitlsfield. N. H. Pop. 

2.300. 

UNIVERSAL 

Banning (Uni\)— Robert Wagner. Anjanciie 

Comer. Jill St. John. Albeit the pictures 

haven't been bad—the titles Universal 

has been giving us are inane and dead boxoffice. 

"Banning" is one. Others are 

"Games." The Jokers," "Privilege" and 

maybe some more I've forgotten. Played 

Wed.—Arthur K. Dame. Scenic Theatre. 

Pitlsfield. N.H. Pop. 2.300. 

Privilege (Univ) — Paul Jones, Jean 

Shrimpton. Mark London. This picture did 

not play here, but I thought it was an excellent 

art house picture. The story was unique, 

had many angles and could really occur. 

However, it flopped across the country getling 

only one week bookings in most cities. 

In my opinion if Universal had used a creative 

advertising approach the picture might 

have caught on. While Ihis was not a picture 

for general appeal it could have generated 

a terrific audience if advertised correctly. 

It's too bad an important picture like this 

ends up one of the lowest grosses in the history 

of some circuits. (Estimation based on 

weekly figures in Variety and estimates in 

BoxoFFiCE).—John Heberle. Capitol Theatre. 

Rochester. N.Y. Pop. 350.000. 

WARNER BR0S.-7 ARTS 

Flaming Frontier (\\B-7.\) — Stewart 

Granger. Pierre Brice. Larry Pennell. Although 

advertised as being in color, it is not. 

My print was black and white and 'scope, 

and a lot of the scenes were in the dark 

and consequently did not show up. Otherwise 

a fairly good western. Doubled with 

WB-7A's "Renfro Valley Barn Dance." 

which appeals to the older folks. Played Fri., 

Sat. Weather: Good.— I. Roche. .Starlite 

Drive-in. Chipley. Fla. Pop. 3.200. 

MISCELLANEOUS 

Young Sinner, The (SR)—Tom Laughlin. 

sketchy. To most it seemed a picture without 

a "climax." Everyone was expecting a 

ed this with "6 Shes 20TH CENTURY-FOX 

and a He" and "Wom- 

Stefanie Powers. William Wellman jr. Play- 

good bloody fight before the finish, but 

en & Temptation" (SR) to the biggest gross 

Quiller Memorandum. The (20th-Fox) 

the end came first. No good for the small 

in the 10-ycar history of the theatre. They 

Cieorge Segal. .Alec Guinness. Max Von Sydow. 

A poor title for a good picture. 

town.—Carrie Ortman. Orlman Theatre. 

are good pictures, not condemned. If you 

Hennessey. 

This 

Okla. 

need some money play these. Played Fri.. 

picture should have been a success but it 

Doctor ZhivaRo (MGM) — Omar 

Sat.. Sharif, 

Sun.—Mary De Angelis. Blue Horizon 

Julie ( hrislic, Tom Coiirlenav. It did 

Drive-In. 

belter 

Morgantown. W. V'a. 

Calls 'Professionals' 

Excellent Action Film 

An i-\ielleiil action-packed picture 

is Columbia's "I he Professionals." I he 

acting, scenery and story arc superb, 

ihis picture can Ik- >ery successful if 

%videlv advertised. 

Capitol 

I beafre, 

Rochester. ^.^ . 

JOHN IIKBKRI K 

96 BOXOFFICE Showmandiser :: June 17. 1968

' 

listings 

BoxorricE BOOKINGUIDE 

An inf irpritive analysis of loy ond trodcprcss reviews Runmnq dm. l^ m portnthtSLi T hu plus ond 

minus signs indicate degree of merit. Listings cover current review-., updated regularly. This deport 

mcnt also serves as on ALPHABETICAL INDEX to fcoturc rclcosct. c is tor CincmoScopc; V Visto 

Vision; p Panavision; t Technirama; s Other onomorphic processes. Symbol {J denotes BOXOFFICE 

Blue Ribbon Award; Q Color Photography. Notional Cotholic Office (I^CO) rotings: A1 — Unobjcction 

oble for General Potronogc; A2— Unobjectionable for Adults or Adolescents; A3— Unobiectionoble 

for Adults; A4— Morally Unobjectionable for Adults, with Reservotions; 6—Obiectionoblc in Port tor 

by company in the order of releoso, tee FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX 

Poor; - Very Poor 

Accalone! (120) Melo Brandon 

n > if S(J 2s

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Good, Foir, - Poor; Very Poor is rared 2 pluses

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May 

Mar 

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. Oct. 

May 

. Mar 

I lla.v,. 

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FEATURE 

ALLIED ARTISTS 

CHART 

OSki Fntr 0. 6807 

Marl III MUner. asudla Martin 

OMaiel Tot 

Cliuhlo Herri. Hlsab«tJl Wiener 

AMERICAN INTERNATIONAL 

OCcr»ante$ (100) ® S. .6804 

Horn Budiolz, Gku LoUobrletda, 

Jose Porier. Louis Jourdan 

OThe Hot Lino Su$ C . 

(rtwue riiaklrls, Oiarlcs Bujer, 

Uohort Taylor 

.-Killcis Three Ac. . 

K 

i 

r; Walker. Jr.. DIODe V«rsl 

SiH'its of the Dead Ho Sus. 

i;. 1 k.rloff. Christopher Lee. 

11.11 l,.a.i Steele 

OThree in the 

Attic Sex C. 

Yvetle Mlmleux. Christopher 

.l,>iM-^. Maggie Tlirett. Judy I'occ 

CINERAMA 

D.. 

( hii luibcrlson. Oalre Bloom. Lllla 

Skal3 

©East of Java 

Ad. 

Maslmillan Schell, Diaiic Baker 

OThe Mudskipper (Todd-AO) ..C. 

(Ircgory I*eck 

OTIie Rover Ad. 

Anihony Quiiwi. Rieanna Schlafflno. 

Rita H.^>^vorth. Richard Johnson 

OShalako 

W.. 

Sean Conncry, Brlgltte Bnrdnt 

COLUMBIA 

OCastle Keep D . 

Burt Lancaster, Patrick O'Neal. 

Jean Pierre Aumont, Tony Bill 

Cyril 

D.. 

Vanessia Itedgrave. Franco Nero 

ODuffy Ad COOS 

James Cobum. Jameis Mason, James 

Fo.i 

©Funny Girl (J) M . 

COMING 

. 007 

Rarbra Streisand. Omar Sliarlf 

2Macienna'9 Oold Ad 

Oregory Peek. Omar Sharlt, Julie 

OOliver! 

MC..009 

Shanl Wallls, Ron Moody, Oliver 

Reed 

©Untitled CM. . 

Tie Monkees, Annette FunlctUo. 

Sonny Llston. Victor Mature 

CONTINENTAL 

©The Castle D. 

Matlmlllan Schell 

©Tell Me Lies DM. 

Royal Shakespeare Co. 

EMBASSY 

Graiie. Zia D. 

Lisa nastonl. Uni fastel 

©The Lion in Winter ® D . 

(Roaonny Lee 

Suburban Pagans (75) Melo. Jan 68 

Karen l"horoas, Chris Tsllriaii 

Venus in Furs (75) 

. Jan 68 

•I'lllllo c." Shell Wild. Steilllanle 

.Smytlie 

Free Love Confidential 

(70) D Feb 68 

Knr.-n Miller. Yvette Cflrday 

©Wonderful World of Girls 

(72) Melo. Feb 68 

llllj Atlanta, Griff Hansen 

Agony of Love (83) . Melo. .Apr 68 

Pat Harrington. Parker Crtiiêy 

Diary of a Swinger 

(75) Melo.. Apr 68 

.luanii.a Cunningham. Rose Conti 

Cargo of Love (70) . . 68 

Slieba Brltt, Tony Pa.«al, Gloria 

Irrlz/.anv. Sam Stewart 

Cool It Baby (75) .. Melo. .May 68 

Hi^verly Baiim. Joe Marzana. 

"Klinora" 

Women of Desire (71) Melo.. 

riflany J.imes. Harold Lasko 

BRANDON 

Competition (84) Semi-Doc. .Feb 68 

Jan Vostrctl. Franktbek Zeman. 

BRENNER 

The Crazy World of Laurel and 

Hardy (83) C. .Dec 67 

The Embracers (72) .. Melo. .Feb 68 

I'.llly Rhodes. Lois Adams 

C.D.A. 

INC. 

©Girl Game (90) Sex CM . 

Sylva Kosdna. Walter Chlarl 

MISCELLANEOUS 

.lohn Labow. Henry Tarvalnen 

The New Japanese 

CHILDHOOD PRODUCTIONS 

Cinema .... Compilation. . 68 

DTom Thumb (79) F. Jan 68 (Seven Japanese experimental films) 

Maria Elena Marques 

GOLDSTONE 

Julie is No Angel (83) ..D. Mar 68 

CINEMA y 

Sharon Kent 

Beware the Black Widow 

©Elvira Madigan 

(72) D..Apr68 

(91) Rom D. Dec 67 

Sharon Kent 

Pla negermark. Thommy Berggren 

Come Play With Me (68) D.. 

The Two of Us (92) D Feb 68 Linda Lawrence 

Michel Simon, Alain Cohen 

The Man Who Finally Died 

(98) Spy 

CLARIDGE—(WB-7A) 

Stanley Baker, Mai Zctterllng, Eric 

©The Fox (110) D. Jan 68 Portmiui 

Sandy Dennds. Anne Heywood. Kelr The Devil's Daffodil (86) ..May. 

Clirislopher lyce. Marlus 

Ihillea 

Goring. 

Penelope Horner 

COMMONWEALTH UNITED 

©The Violent Ones (84) W.. Nov 67 

Aldo Hay, Fernando Lamas, David 

Carradine, Tommy Sands 

©Money Jungle (95) ...My..Jan68 

John Erlckson. Lola Albright 

©Panic in the City 

(95) Sus D. .Jan 68 

Hmvanl Duff. IJnda CS-istal 

©The Angry Breed 

(95) Motorcycle D. Jun 68 

James MacArthur. Jail Sterling 

3Eve (97) Jungle Ad. Jul 68 

Cc'lcsle Yarnall. Robert Walker jr. 

©The Monitors 

(105) C Satire. Aug 68 

Guy Slookwcll. Susan Oliver. Ed LEACOCK-LIEBERMAN 

Beuli'v. Keenan Wynn. Alan Arkin A Stravinsky Portrait 

©A Face of War (72) Doc. Aug 68 (57) Doc..Apr68 

Dayton's Devils (100) ..D. Aug 68 LOPERT 

Hory Calhoun. Lanle Kazan. Leslie 

Nielsen. Barry Sadler 

©Here We Go Round 

aSubterfuge (lOO) . D.. Sep 68 

(95) C . 68 

Gene Barry. Joan Collins. Suzanna Hirry F-vans. Judy Gecson 

Lcish, Tom Adams. Michael Rennle. ©We Still Kill the Old Way 

Richard Todd 

(94) Melo..M 

©Fu-Manchu's Kiss of Death 

Olan Marin Volonte, Irene Papas, 

(..) Ad.. Oct 68 Luigi Plstllli. Gabrlele Ferzetti 

Shirley Eaton. Christopher Lee, 

R chad Green 

Dry Summer (83) D. Nov 67 

invl liocan, Erol Tass 

CROWN INT'L 

©Sauterelle (97) . . Love D . . Dec 67 

Guilt ( ..) D Jan 68 MIrlelle Dare. Hardy Kriiger 

Sven Taiihe, Helena Brodln 

I. a Lover (90) C Jan 68 

Jorsen Hyg. Dlrrh Passer 

©The Fountain of Love 

( . 

. . 68 

) Sex C 

©Single Room Furnished 

(. .) D May 68 

Ja>'ne 

M.ansfleld 

EMERSON 

©Manos, the 

Shock Sus. Apr 68 

Danay .Martin. John 

Stanton 

inatlon 

Willi 

(65) 

I 

Tom Newman. Diane Mahiee 

67 

House on the Sand 

(90) D.. Nov 67 

Tony Zarlndest, Sandra Bvunsc 

The Street Is My Beat 

(93) D . . Nov 67 

Shary Marshall, Tod Laswell 

Hamlet (128) D.. Jan 68 

Maximilian Schell 

©Operation Love Birds 

(90) Spy C. Jan 68 

Morton Grunwald. E^y Persson 

©Just Like a Woman 

(89) C. Feb 68 

Wendy Craig, FVttncis Mathe\vs 

©The Devil's Mistress 

(66) MD..Mar6S 

Juan SliipU'ton. Robert Gregory 

©Seven Against the Sun 

(115) War.. Mar 68 

Brian O'Sliaughnessy 

The Toy Grabbers 

(..) Spy C. Mar 68 

Mark of the Gun (85) ..W.. Aug 68 

Ross Ilagen, Chris Carter, Paul 

Sorenson 

©Gregorio and His Angel 

(92) D..Sep68 

Broderiek Crawford. Tin Tan 

©Stranger in Hollywood 

(96) D..Sep68 

Sue Bernard. Guy .MocoU 

EVE PRODUCTIONS 

©Finders Keepers, Lmers 

Weepers! (71) ...Sex D.. Jun 68 

Anne Chapman, Lavelle Roby. Paul 

Lorkwood, (Jordon Wescourt 

FANFARE 

©The Name of the Game Is K 

CAMBIST FILMS, INC. 

(..) Ho Sus..Mar68 

Jack Lord, Strasberg 

Susan 

The Female 

FILM-MAKERS' DIST. CENTER 

(90) D Dec 67 

Isabel SarU. FVancigco Bahal 

Windtlowers 

(75) Experimental Film ..Mar 68 

John Kramer, Pok Chapellc 

Winter Kept Us Warm 

(80) Melo. Mar 68 

GULF-UNITED 

Campus Confidential 

(75) 

. 

CD May 68 

HEMISPHERE PICTURES 

©Blood Fiend (90) . . . . Ho. . Nov 67 

Christopher 

HOFFBERG 

Lee 

Guilt Is Not Mine (90) D... May 68 

Rossano Brazzl. (3al)y Andre 

INT'L CLASSICS—(20th-FOX) 

©The Day the Fish Came Out 

Natalie Rogers, Don Williams, 

Peter Ratray 

Indecent (90) 0..M 

MONED 

"(90) . 

MLsh 

NAT'L FILM BOARD OF 

CANADA 

The Circle (60) Doc. Not 67 

...Melo. May 68 

1 r.tnck. Glllfs Gascon 

PEPPERCORN—WORMSER 

of Fate 

.al (95) Folk M Doc. .Nov 67 

Hub llylin. and Others 

PATHE-CONTEMPORARY 

Le Detart (89) C. .Nov 67 

i-l'ierre Leaud. Catherine Duport 

This Special Friendship 

(99) D . 67 

Francis Liicombrade, Dldler 

Haudcpln. Luclen Nat 

The Anderson Platoon 

(65) Doc. Dec 67 

Tonio Kroger (90) D. Jan 68 

JeanClaiidc Brlaly, Nadja Tiller 

©Suddenly, a Woman! (91) Melo. 

a Anderssun, Jorgen Biickho] 

PRENTOULIS 

Woman and Temptation 

(90) Sex Melo. . Nm 67 

Is.ibel Sarll, Victor Ho 

©Swinging London 

(86) Doc. Dec 67 

REGIONAL FILMS 

©Charlie Bubbles (91) ..D Ma 

AlbiTt Fiiuiey, Liza MiniuIIi 

Oni Never Forget What's 'Isnami 

(99) 0.- Apr 68 

Oisoii Welles. Oliver Herd 

ROGOSIN FILMS 

Uo More Excuses 

(52) Satire. .Jun 6 

linbirt Downey. Allen Abel, 

Uuri-nce Wolf. Prentice Wllhlte 

ROYAL FILMS INT'L 

China Is Near (108) D. Jan 6 

Glaiico Mauri, Elda TattoU 

©The Queens (112) Four-part C 

.Monica Vlttl. Claudia Cardlnale 

Kanuel Welch. Capuclne 

SIGMA III 

Closely Watched Trains 

(89) D. Oct 67 

Vaclav Neckar, Jltka Bendova 

©Daisies 

(78) Avant-Garde D. Oct 67 

Ivana Karbanova, Jltka Certaora 

©Ski on the Wild Side 

(105) Doc. Dee 67 

World's Greatest Skiers 

©Rumpo Kid (94) Mar 68 

Sidney James, Joan SIpb 

Hunger (112) D. .Apr 68 

I'er Oscarsson, (3unnel Llndblon 

Three Day Pass (103) May 68 

ilarry Halnl, Nicole Berger 

SONNEY-FRIEDMAN 

©The Acid Eaters 

(67) Novelty Satire. . Oct 67 

©The Lustful Turk 

(74) Novelty D. Jan 68 

©Head Mistress (71) Satire.. May ( 

©Brand of Shame 

(71) Adult W. Jun ( 

SOUTHEASTERN PICTURES 

She Man (74) ..Psychol. D.. Jan 68 

II. Wayne, Leslie Marlowe 

TIMES FILM CORP. 

Tight Skirts, Loose Pleasures 

(84) D..67 

Valeria Clangottlnl, Jean Yanne 

Suzanna Leigh, Tony Tanner 

The Myth (SO) D..67 

Norma BcngeU. Umberto Orsinl 

Secret Dream Models 

(24) Sex C. Jan 68 

Dick Van Lucie Becker 

Patten. 

Games of Desire (90) D. Jul 

Ingrld Thulln, Paul Hubsdlmld. 

(l.iiKline Auger 

Mondo Nudo (100) Doc Api 

TRANS-AMERICAN 

Trn i-Europ-Express 

(100) My-Mcl 

Jean-Louis Marle-Fri 

Trlntlgnant. 

Pisler. Alain Robbi'-Grlllet 

TRANS-INTERNATIONAL 

Eyes of Hell (.,) .30 Ho, Jan 68 

Big Enough 'N' Old Enough 

(..) D.. Apr 58 

TRANS-LUX 

The Fear (102) D. Oct 67 

Anestls Vlachos, Alexis Damlanos 

The Doctor Speaks Out 

(86) C . . Mar 68 

Tadouss liomnlckl, Sabine Helhm 

Paris in the Month of August 

(94) D. May 68 

Charles Aznavoiir. Susan Hami^hlri 

UNITED PICTURE CORP. 

©Castle of Evil (80) Ho My. Jan 68 

Srott Bradv. Virginia Mayo 

UNITED SCREEN ARTS 

The Mini-Affair (..) Melo.. Jun 68 

Gcori-'lp Fame, Rosemary Nlcols. John 

Cllvc 

WORLD ENTERTAINMENT 

Blood Beast From Outer Space 

(84) SF..Dec67 

Jolin Denlinm 

Saxon, Maurice

. D 

.Clan 

Melo. 

. 

PU 

. Bia 

C 

. 

— 

Le Dtparl (89) C. 11-13-67 

(I'alhe Contemporiry) . .Je«ii-IMerre 

UtuJ, I'aliiefliK liuport. JwqueUm 

Bryond tht Great Wall 

(105) Mui D. 10-9-67 

llliin llun Sbavl ..Lin Dal. Oiao 

^Rabble. The (116) Mtio .5-20-68 

S..m.i:"r" li'l>ikiiu;i. Yiiriko llcislli 

OSons ol Good Earlh 

(120) Melo 10-9-67 

(Prank l^ Infll IIHtir l/)h Tlh. 

Pfler rtirn lln 

CZECHOSLOVAKIAN 

Closely Watched Trains 

(89) D. 12-4-67 

(Sltma III) ..Vwlav Neckar. Jlka 

ll.niloia 

Competition 

(84) Semi-Doc. 2-19-68 

(Rranilon) ..Jan Vostrell. Jlrl 

Rlirliy. Vlaclllnir I'licholl 

ODaisies (78) A»ant- 

. . 

Garde 11-20-67 

(Rlpnn III) Jllka Crrhovj. 

Ivana Knrliannva. Julius Albert 

Diamonds of the Night 

(70) Melo.. 5-13-68 

(Impatrt) . . Antnrtlri Kumbor.i, 

IjiclUlar Janeky. lis? Blactiovcova 

Fifth Horumin li Ftar 

(96) Melo .828-67 

(Sliima III) . .No ea.il glien 

©When the Cat Comei 

(94) ... Salire-Alleoory . . 7-24-67 

(Waller Manlry) ..No ca.rt jlien 

FRENCH 

Adolescents. Tbe (80) ...0 .5-1-67 

(I'alhe rnnteiDfinrary ) ..MIraHa 

K«ar,. f;......li-vr niilnin. Marie 

IMrhpsne. Oiy Dccomblc 

All lh« Othff Girls Do 

(90) C-D. 1-23-67 

inarleTiln Infl) ..Ja«que» PefrlD. 

Rnirle Dexter. Folco UilU 

Fncr Heat (86) H els. 4-3-67 

(MhhVIn) I.Mhel Coroj. Rojer 

r>iiehe«ne. Our Detomble 

3Game is O.rr. 

Tht (98) V Mtio 2-20-67 

IBoral) Jane Ponla. Petar 

.F.n.M nil Tina 

OKIng of Hearts (102) CD 6-5-67 

(Ixiperll ..Alan HiiIm. Jean.riau' 

Brialy. I'lerre Bra

' 

Sparv). 

who 

Opinions on Current Productions 

Symbol 

O denote 

ÊATURE REVIEWS 

For story synopsis 

Where Were You When the Lights Went Out? zî .'° "" 

o 

MGM IG823) 94 Minutes Rel. July '67 

Using the famous New York City blackout of 1965 as its 

startini; point, this sparkling MGM comedy takes off on 

its imaginative route. Doris Day's gifted talent for 

sophisticated comedy is ideal for her role as Broadway's 

top star, who is ciu-rently starring in a play called "The 

Constant Virgin" and who also yearns for a new image. 

This proves to be Miss Day's best vehicle since her golden 

era of "Please Don't Eat the Daisies." "Pillow- Talk, 

"Lover Come Back" and "That Touch of Mink" a fewyears 

ago. Produced by Martin Melcher iMiss Day's late 

husband and Everett Freeman, this film was shot on 

I 

location in New York. The .screenplay by Freeman and 

Karl Tunberg was ba.sed on a play by Claude Magnier. 

Hy Averback. known for the popular "P Troop" series 

on TV. directed the zany goings-on. While Miss Day is 

the star of the film, she does not dominate it. She receives 

marvelous comic assistance from Robert Morse and 

Terry-Thomas. The title ot the Panavision-Metrocolor 

production may mislead some viewers into thinking this 

film deals w-ith the actual blackout itself, but it is appropriate 

for hilarious incidents w^hich ensue. It will prove 

most acceptable fare for light summer entertainment and 

w-Ul have general audience appeal. 

Doris Day, Robert Morse, Terry-Thomas, Patrick 

O'Neal. Lnla Albright. Steve .\llen. Jim Backus. 

The Counterfeit Killer ^^, '^"'"V""^' 

I niver»al ibb22l 95 Minutes Rel. July '68 

A cast of capable and familiar players and an interestholding 

script by Harold Clements and Steven Bjchco 

reportedly based on a TV script "The Faceless Man"). 

maKes this melodrama dealing with an international 

crime ring a good supporting dualer generally, one that 

can stand alone in most action houses. Shirley Knight, 

currently in "Petulia." has been coming to the fore of late 

and Jack Lord, Charles Drake and Mercedes McCambridgc 

have been featured in films for more than a 

decade. While most of the action takes place in and 

around a waterfront saloon, where Miss McCambridge is 

a standout as a tough, gravel-voiced barmaid, the outdoor 

scenes are obviously sets and detract from the realism. 

Produced by Harry Tatelman and directed by Josef 

Leytes. both also from the TV field, w-ho get fine performances 

from Lord, who Is ruggedly handsome and 

relentless as an undercover police agent assigned to investigate 

five mysterious deaths: Miss Knight, as a wait 

re.ss who falls in love with him. but is left alone at the 

finale; Joseph Wiseman, w'ho is splendidly sinister as an 

underw-orld leader, and the dependable Charles Drake. 

The climax suggests a follow-up. making this similar to 

a pilot for a TV series. In Technicolor. 

Jack Lord. Shirley Knight. Jack Weston. Charles 

Drake. Joseph Wiseman. Mercedes McCambridge. 

Double-stop ^î 

°'::' 

World Entertainment Corp- IOC Minutes Rel. 

Filmed and financed entirely in Cleveland, this World 

Entertainment Corp. release has a professional polish 

that makes it look equal, if not superior, to some recent 

Hollywood product. Flemming Olsen's beautiful photography 

in De Luxe Color and Don Stern's topnotch editing 

are visually stunning, making the film a feast for the eyes 

if not the mind. On that level alone it is worth seeing. 

The cast of relative miknowns performs w-ith unaffected 

ease, no mean achievement in these first efforts by young, 

.serious-minded filmmakers. The major flaw, and it is a 

major one. is a weak, naive script that just can't support 

the film's length and visual pyrotechnics. The story concerns 

a young cellist in Cleveland, fulfilled in his work 

and blis.sful in his marriage, whose wife decides to have 

their- young son bused to a ghetto school to continue his 

education. The story i.s ba.sed on the rather dubious propcsition 

that po\erty, despair, and violence are somehow 

more "real" than beauty, wealth, and love. Nothing is 

really made clear. Still, the film is most impressive as 

a first effort by the Sindell brothers; producer- writer 

Roger, 26, and director Gerald. 23. That they succeeded in 

producing such an expensively mounted film at all bodes 

well for a promising, productive career in the industi-y. 

Jeremiah Sullivan. Mimi Torchin, .•\nthony Walsh. 

Patti Fairchild. Billy Kurtz. 

Assignment K 

Columbia (027) 97 Minutes Rel. June 

Writer-director Val Guest has a reputation for maku. 

respectable, fast-paced, medium-budget films, and makm 

them well. In "Assignment K," he returns to the s; 

geme, but. unfortunately, the film follows a long line < 

dramas about disillusioned spies and. since there's litilparticularly 

novel or exciting in it. the film Icoks like a 

routine pro^ramer for the action maiket. Stars Stephen 

Boyd and Camilla Sparv are attractive, and the supporting 

cast including Michael Redgrave. Leo McKern and 

Jeremy Kemp is strong, but the story is razor-thin and 

the final revelations inadequately prepared tor. Photo-,'- 

rapher Ken Hodges has made the most of various European 

resort locations, lensing in Techniscopc and Technicolor, 

and the musical score by Basil Kirchin is excellent. 

'1 he story concerns a toy manufacturer ( Boyd ) doubles 

as an a'ênt of British Intelligence and promptly gets 

involved w-ith a Swedish heiress i Counterspies 

are unmasked and double-crosses abound in this Ben 

Arbeid-Maurice Foster production for Columbia. The 

.screenplay was written by Guest. Bill Struttcn and Foster, 

based on a novel by Hartley Howard. 

Stephen Boyd, Camilla Sparv. Michael Redgrave. 

Leo McKern. Jeremy Kemp. Robert Hoffman. 

Angels From Hell 

American Int'l (6809) 86 Minutes Rel. June '68 

Producer Joe Solomon certainly knows his market and 

every kink of his intended audience. His latest motorcycle 

epic is "Angels Fi-om Hell" and he has put a veritable catalog 

of exploitable elements into this package for the 

diive-in action trade. Anti-establishment gangs, police 

brutality, drug-taking, insanity, murder, hippies, and 

healthy (or m-ihealthyi doses of sex and nudity are 

packed into this 86-minute exercise in sadism. Although 

the slapdash construction and abbreviated shooting schedule 

cften show through, the film offers all that its audience 

could ask, and will probably be even more successful 

than last year's "Hells Angels on Wheels." Tom Stern 

and Arlene Martell star in this story of a decorated 

Vietnam war hero who retmns to take over his old motorcycle 

gang. Director Bruce Kessler. working from a script 

by Jerome Wish, keeps the pace fast and furious, while 

the Eastman Color photography successfully captm-es 

the barren California landscape. The supporting cast features 

some of the biggest-breasted girls in the universe, 

and Solomon himself appears as a "typical" Hollywood 

producer. Any commission to study the atmosphere of 

violence in America would do well to take a look at this 

film as an example of what the teenage market is buying. 

Tom Stern. Arlene Martell, Ted Markland, Stephen 

Oliver. Paul Bertoya. Jimmy Murphy. Jack Starret. 

Games of Desire 

Times Film 

90 Minutes 

Ratic 

Rel. Summer '68 

As every loyal filnigoer know^s. the world is populated 

by vei-y rich, very beautiful women who are sexually frustrated. 

In "Games of Desire." very rich, very beautiful 

Ingrid Thulin has more reason than most for her predicament. 

She is married to the Swedish ambassador to 

Greece, who spends all of his time tryins? to get his male 

secretary into bed. Ingrid is. therefore, reduced to d'-essin^ 

up in leather outfits, renting a squalid room in Piraeus, 

and sampling the longshoremen. This Times Film releass 

details her escapades, but does it m a quaint sort of way. 

There's only one brief glimpse of nudity in the Englishdubbed 

picture, making it seem slightly oH-f'shioned in 

today's no-holds-barred market. Miss Thulin has made a 

respectable name for herself in many of Ingmar Bergman's 

films, and the cast also includes Claudine Aug^r 

fr"m "Thunderball" and Paul Hubschmid. currently appearing 

in "In Enemy Country. " The music is often overplayed 

and the dubbing is merely serviceable, but the 

Greek locations are lovely. Unfortunately, the John Albin 

production is not in color. Peter Bernis wrote the screenplay 

and Bernis and Hans Albin directed. 

oto pages moy be filr«d for futu 

individually, by company, (2) tn any itondord 3x5 

pockef-tize binder. The latter, Includinq a yea 

from Asaoc'itrtd Pubhcationt. i29 Von Brunt Blvd..

. . Where 

. . 

. . He 

. Driven 

. . Until 

with 

EATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs 

THE sroRV: 

"Assignment K" (Col) 

Stephen Boyd is a toy manufacturer who doubles as an 

agent for British InteUigence. He is responsible only to 

Michael Redgrave in the Ministry, and even he doesn't 

know Boyd's contacts. While on assignment in Munich. 

Boyd meets Camilla Sparv. a Swedish heiress. They fall 

111 love and she returns to London with him. She is kidnaped 

by th ' enemy and Boyd is told by leader Leo Mc- 

Kern that she will be freed if he reveals his immediate 

contact. Boyd tricks the group into killing a hired gunman, 

but they are not fooled for long. Once again. Miss 

Sparv is captured, but Boyd finds their hiding place. He 

disarms the group only to find that Camilla is actually 

one cf the enemy. In an explosion, Boyd e.scapes and confronts 

Redgrave with the details. He is disillusioned with 

the cirty business of spying and realizes, at long last, that 

Reduave too is a double agent. Redgrave commits suicide 

and Boyd leaves on his own. while Camilla thinks of what 

mit^ht have been. 

KXPI.OITIPS: 

The film is similar to the successful "Spy Who Came 

in From the Cold." Play up the jet-set resort locations 

and the new star quality of Camilla Sparv (Michael 

Caincs girlfriend i. 

CATCIIIJNE.S: 

The Spv Game . No One Can be Trusted and 

the Password Is Double-Cross ! A Thiilling Suspense Story 

of Double Agents. Treachery and Murder! 

niK STORY: •Angels From Hell" (AIP) 

Tom Stern arrives back a hero from Vietnam. Upon 

his return he joins up once again with his old crowd of 

motorcycle maniacs, but first he must dispose of their new 

leader. Once that is accomplished, he and the gang timi 

to their usual pursuits: pot. parties, trips, and trollops. 

Tom falls in love with Arlene Martell. a cold type who 

owns a go-go bar. An arrangement has been worked out 

with the corrupt police to shield the gang from arrest if 

they follow certain rules. On an outing with some hippies, 

one of the pang murders a young girl. The police dispose 

of him quickly, which angers Stern into arranging a 

national convention of Bike Boys to take over the establishment. 

Before his plan can be realized, he is shot down 

by the police. 

EXPLOITIPS: 

The film is packed with exploitable elements. It follows 

on the heels of the successful "Hells Angels on Wheels." 

Record tie-ins with the theme song "Non-Communication" 

should be helpful. 

CATCHLINES: 

When He Wanted a Girl 

When He Wanted a Cop . 

Cycle-Psycho! 

Grabbed One! 

He Bought One! ... Hi 

THE STORY: "Games of Desire" (Times Film) 

Lovely Ingrid Thulin is married to the Swedish ambassador 

to Greece (Paul Hubschmldi. but his sexual preference 

for his male secretary leaves her unfulfilled and 

desperate. At night, she rents a squalid room in nearby 

Piraeus where she mingles with sailors and prostitutes. 

In one of her forays, she meets a Greek dockworker 

'Nikos Kourkoulos) who soon beds her. but certainly 

doesn't bore her. The relationship is discovered by the 

Greek's scheming sister

. When 

t 

e-In—Indoor: 

: and 

I 

Bingo 

' 

Items. 

I 

considered. 

: 

national 

i Angeles, 

2709 

Dallas, 

I 

:: 

]S: 20c per wora. nununum $2.00, cash with copy. Four consecutive insertions lor price ol 

using a Boxoffice No., figure 2 additional words and include 50c additional, to cover 

jI handling replies. Display Classified, $20.00 per Column Inch. CLOSING DATE: Monday 

preceding publication date. Send copy • and answers to Box Numbers to BOXOFFICE 

'an Brunt Blvd., Kansas City, Mo. 64124. • 

CUflRlOe 

HOUSE 

HELP WANTED EQUIPMENT FOR SALE THEATRES FOR SALE FILMS WANTED 

ERIENCED THEATHt; MAINTENANCE 

«PE EXPANDING and need experiist. 

Many benefits, includ- 

:-lan. Apply Walter Reade 

Inc., Mayfair House, Deal 

tNTED: Well qualified manager lor 

T thratro in Central Indiana. Above 

..If ..T.Trv- Ser.d references and re- 

.-. ; Boxotfice, 1758. 

ERIENCED MANAGEHS and assisthardtops. 

Ohio and 

r.ons. Fast growing circuit. 

::id working conditions with 

nelits. Replies confidential. 

..::h recent photo. Phil Klein, 

:.i, Toledo, Ohio 43606. 

(.TEST GROWING Nonheeds 

QUALIFIED 

-: •: salary commensurate with 

WDie or telephone Brotman & 

J*, 

Kon Theatres, 327 South LeSalle 

8, Chicago, 341-1200, Mr. Herb 

POSITIONS WANTED 

B4. Would like 

pi business < 

ay man Boxof 

PROFESSIONAL SERVICES 

Theatre 

Scecialists 

al Engrs. ' 176 W. Adams St. 

tctural Engrs. Chicago, 60603 

lAPANESE LENS. MIRRORS, complete 

booths sold, purchased, used lens. Theatre 

Equipment Co., 1220 E. 7lh St., Charlotte. 

i?o. Car 

780 Push Back Seals — Bargain. Harry 

lelcher, 3238 W. Fond du Lac Ave., Milwaukee. 

Wisconsin 53210, 442-5020. 

REBUILT SOUNDHEADS—RCA Simplex. 

Projectors: Simplex E-7 Supers, Brenkerts, 

all models. Lamps: Ashcraft 125 Amp, Magnarcs. 

Simplex Century Drive-ln Equipment. 

Popcorn machines; Lens, oil size. 

New Equipment: Strong, Ashcraft, Century, 

National Vacuum Cleaners ond Hand 

Blowers. Will Trade. Harry Melcher, 3238 

W. Fond du Lac Ave., Nîlwaukee, Wisconsin 

53210, 442-5020. 

CINEMASCOPE LENSES: SuperPanatar 

$95 a pair; Ultra Panatar $195 a pair; 

German Vidoscope. factory rebuilt, $250 

a pair. Movie Supply Company, 5795 Elston, 

Chicago, Illinois. 

; other benefits- Sen 

EQUIPMENT WANTED 

ume, photo, and solar 

Bryan Feerick, Personne 

es. 288 Turk Street. Sa 

Projection equipment wanted. Highesprices 

paid- Lnu Walters Sales & Service 

ERIENCED MANAGERS or assistant 

Co. 4207 Lawnview Ave 

75227 

Texas 

our Chicagoland theatres, 

: HOLMES I6MM PHOJECTORS wanted, 

ortable and commercial plus parts. Stone, 

POPCORN MACHINES 

511 Woodward. Detroit, Michigan 48201. 

I6MM and 35MM sound or silent film 

wanted. Also need portable projectors. 

Boxoffice, 1753. 

TOP PRICES PAID—For soundheads, 

lamphouses, rectifiers, projectors, lenses 

and portable projectors. What have you' 

Star Cinema Supply. 621 West 55th St,, 

New York 10019, 

BUSINESS STIMULATORS 

BINGO. MORE ACHON. $4 50 M cords 

Other games available, on. off screen 

Novelty Games Corp., 1263 Prospect Ave 

Brooklyn. Ti.Y. Phone: 212-871-1460 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers ol 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5. Cahf, 

Cards, Die cut 1, 75-500 combinations. 

I. 100-200 combination. Can be used 

for KENO, $4.50 per M. Premium Products. 

339 West 44th St.. New York 36, N.Y^ 

BALLOONS: Kiddie shows, anniversaries, 

special events. Southern Balloon. Box 246, 

Mlonta. Georgia 30301. 

I MAKES OF POPPERS, caramel corn 

Uxent, floss machines, sno-ball ma- Increase your CONCESSION SALES! 

Ir., Krisoy Korn. 120 So, Hoisted, Chii 

111,, 5b?05 Send lor free catalogue 

New—Hot-Fast Selling lewelry. Novelty 

CONCES- 

THEATRE TICKETS 

Roll, folded machine 

•nfs. :r-i,-rv:H seats, coupon books 

irode ticket Bristol. Prompt service, 

rices Send for samples and price 

ANSAS CITY TICKET COMPANY. 716 

anes, Kansas City, Mo. 54122. 

SION SALES CO , 

Cypress Way, Cm- 

SNO-CONE MACHINES 

DRIVE-IN SPEAKER REC0NIN6 

|.-ial Oiler; Kov/ you can rent a SNO- 

:£R Ice Shaving machine for making DRIVE-IN SPEAKERS reconed 90c each 

Ms. Sno-Cones and Slush for only 

All weather resistant material Write to 

a year and receive free supplies to 

free sample C & M HECONE COMPANY 

1 back $50,00, Rental can apply to 

SNO-MASTER MFGCO.. 124 BX 

'lace. Baltimore. Md, 21201. 

BUSINESS FOR SALE 

OWNER OF EXPLOITATION distribution 

company desires to sell all or one half of 

his interest. Contemplating semi-retirement 

in Switzerland, Annual income in excess 

of $500,000. Long term financing will be 

Coll or write: Olympic Inter- 

Films, 8949 Sunset Boulevard. Los 

California (213) 275-5373 

TICKET MACHINES BUSINESS OPPORTUNITKS 

FOR SALE OH LEASE: Operating and 

South' fer5ey,°'phono 609 652"2022*or'°Box" 

TWO 800. SEAT DELUXE indoor theatres 

;:. All equipment 

IMMEDIATE POS- 

;i .'.:'- :. .' , :.:ds to qualified 

buyers. vVi.i sacnlic^ aue to other business 

inioresls. Package price; 5150,000. By appointment 

only. HAVERLAH REAL ESTATE, 

P.O. Drawer 10, Pleasanton, Texas 78064. 

Telephone. Office, 569-2374; Home, 569- 

2487. 

FOR SALE: Drive-ln Theatre, 360-car: Indoor 

theatre. 360-seats, Also 3-bedroom 

house. All in first-class shape. Price less 

than 21/2 times its gross per year. W. 

Schwanzwald, Pine City, Minnesota. Phone 

629-3498. 

Priced for IMMEDIATE SALE. Indoor and 

Drive-Iri :: 13,000 population. 

in South : 

1756. 

porous town with three National Ban'ts, 

$130,000, Half down. Joe loseph, 2621 Mil- 

Ion Ave., Dallas 75205. Phone 214-363-2724. 

INDOOR & DRIVE-IN THEATRES ;n 

pros- 

$150.000—assets Company-owned. Firstclass 

operation covering large area. No 

opposition. Excellent family opportunity. 

Owners retiring. Star Theatre Ltd.. Unity, 

Saskatchewan, Canado. 

500-SEAT THEATRE: land^ building, 

equipment, $34,500. Clark County, Indiana. 

B:oke.-s invited. Box 1531. Escondido, 

MODERN RENOVATED 630-seal Theatre 

oiectors with Xetron light, 

:. ;; I, 1 i.sed. New transistor sound 

sysle:ii an J screen. Population 71,000, Must 

sell at once—Sacrifice at only $75,000, LEO 

MANIATTY, P.O. Box 158. Chicopee, Mass 

413-594-4755. 

FOR SALE: Theatre; 385 seats, equipment 

and b.ulding. Ruth Graybill, San 

M:auel, Caht.-mia 93451. 

FAST-GROWING midwest city of 30.01 

840 ss.3!s, brick building, air conditione 

3 other rental units in building, Boxofik 

THEATRES WANTED 

Wanted to Buy or Lease: Indoor thetm 

in metropolitan areas, population a\ 

sast 75,000 Contact William Berger, Belle 

'laza 1210, 20 Island Avenue, Miami Beach 

WANTED TO BUY or lease indoor, outdoor; 

metropolitan area. Contact: Griffith 

Enterprises, Roxy Theatre Building. 1527 

Washington Avenue, Miami Beach, Florida 

33139 

WANTED TO BUY or lease: Indoor or 

outdoor theatres in metropolitan areas, 

population at least 100,000, Contact: Alan 

Horwitz, Olympic Films, 8949 Sunset Blvd,. 

Los Angeles, California, 

lO.OOO. Contact Americano 

Association 929 E. I39th 

Entertainment 

Avenue, Tampa, Florida 33612, 

FILMS FOR SALE 

I6MM CLASSICS. Catalog, Manbeck 

ictures, 3621 P Wokonda Drive, Des 

Iowa 5b321 

loines, 

CHILDREN S FEATURE 35mm color lilm. 

16MM. 35MM FEATURES and shorts 

WANTED: 35mm movie film, (either silent 

cr sound) coming attraction slides. Projectors. 

Donald Nichol, 2154 South Ainsworth, 

racoma, Wosh. 98405. 

THEATRE SEATING 

SPECIALISTS IN REBUILDING CHAIRS 

Besi woricmanship. Reasonable prices 

Kebuilc theatre chairs for sale, Heywooo 

laeai. American, Also staggering, respacing. 

We travel anywhere. Seating Corporation 

of New York (Neva Burn), 247 

Water Street, Brooklyn, NY, 11201 le. 

212-875-5433. (Reverse charges) 

WE REBUILD THEATRE CHAIRS anywhere. 

Finest materials, best workmanship. 

Low prices. CHICAGO USED CHAIR MART, 

1320 S. Wabash Ave., Chicago 60605. 

Phone 939-4518. 

COMPLETE THEATRE Chair Service. 

Prompt and Personal attention to your requests. 

Best moterials and craftsmanship. 

International seats a specialty. Welbourn 

Seat Service. 234 W. Division St., Union 

City. Indiana 47390. 

700 AMERICAN 750 plywood cushion 

chairs. Also leatherette. Lone Star Seating, 

Box 1734, 526-1514, Dallas, Texas 75221. 

SOUND PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

EXHIBITORS — PROIECTIONISTS — RE- 

PAIRMEN—Are you prepared to keep your 

? Here 

E-LEAF 

MANUAL ON REPAIRING AND SERVICING 

YOUR 35mm-70mm projectors and lube and 

transistor sound equipment. Data on Rectifiers, 

lenses; projection lamps; speakers; 

screens; electricity; generators, etc. Edited 

by expert with over 30 years experience! 

Eosy-to-understand—No unnecessary highly 

technical terms. "A Course in Servicing 

Sound." "Questions and Answers." PLUS 

"Data on Automation Equipment." New 

Service Bulletins for your Manual for One 

(I) Year. Schematics and Drawmgs. Our 

Service keeps you INFORMED! The data 

is authentic—Reliable. THE PRICE: $8.50 

in U.S.A.—Canada $9.95 Include 50c postage, 

please. (Cash, Check or P.O. No 

CODs.) 15 years Tech. Editor BOXOFFICE. 

WESLEY TROUT, Editor-Publisher, Bass 

Bldg. P. O. Box 575. Enid. OKLAHOMA. 

73701. 

SUBSCRIPTION ORDER FORM 

BOXOFFICE: 

825 Van Brunt Blvd. 

Kansas City. Mo. 64124 

Please enter my subscription to BOX- 

OFFICE. 51 issues per year (13 of 

which contain The MODERN THEATRE 

n 1 

n 2 

YEAR S5 

YEARS S8 

3 YEARS SIO 

n Remittance Enclosed 

Q Send Invoice 

THEATRE 

STREET 

TOWN 

TICKET ISSUING and com 

mes. All makes and models 

:;tion unimportant. Call or 

LIDATED TICKET REGISTER 

nd Avenue, Brook- 

1230 

OWNING YOUR OWN BUSINESS? 35MM COLOR science fiction feature 

new. never 

LIKE 

Work when you want to? Sell motion piclure 

exhibited. Excellent for driv 

ins. Producer desires to sell all negati 

advertising in theatres. No invest- 

ment required. Not uncommon to earn rights: theatrical, television, foreign, 

$500 00 weekly and more. For details 

write: Boxoffice, 1734. 

brary to 

1769. 

one buyer. Reasonable. Boxoffic 

NAME 

ZIP CODE . 

POSmON . 

SUFFICE :: June 17. 1968

NEW YORKERS AGREE 

SUGGESTED 

IS NOT FOR PRUDES! 

"if-kirif riotous: 

l*m surprised some enterprising film company hasn*t 

tackled the subject before. Twentieth Century-Fox does it 

the right way in PRUDEIMCE AND THE PILL, a riotous 

game of pill, pill, who*s got the piii!"-wANDA hale, new york daily news 

•'THE HUMOR COMES THROUGH! 

The performances are grade A... David Niven, Deborah Kerr 

a luscious mistress, played by Irina Demick with incandescent 

charm. The daughter Judy Geeson, who steals her 

mothers pills. PRUDENCE AND THE PILL is a birth control 

farce... this reviewer found himself laughing regularly." 

-ARCHER WINSTEN. NEW YORK POST 

"FRESH, FRISKY FESTIVAL OF FUN! 

impudently intellectual outlook on sex."-NEw york daily column 

«A COMPLETELY JOYOUS ROMP 

through the pastures of perfectly mannered passion. The M 

hilarity is fortunately in the hands of a marvelous cast 

of prOS."-PETER DAVIS DIBBLE. WOMEN'S WEAR DAILY 

•,•.• mkoman 

DEBORAHKERR DAVIDNIVEN;::SPRUDENCEANDlHERl['SSS"miCOOif 

JUWGfESON KBIH MICH[[l FOIIH [VANS l"-;" -,.. ;;,.,..., "Sm, l',.;;,-.:-;:: colored..... -..SH^Kt-r 

ORIGINAL SOUND TRACK AVAILABLE ON 20th CENTURY- FOX RECORDS 

| 

for mature *UDiENCES^g^^ 

M 

Now In Its Sensational World Premiere Engagement Victoria And Murray Hill Theatii 

New York.. .And Set Around The Country For This Summer

Boxoffice-June.17.1968

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