Boxoffice-July.22.1968

NATIONAL EXECUTIVE EDITION • JULY 22, 1968 

Including the Sectional News Pages of All Editions 

IN THIS ISSUl 

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THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

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and Publisher 

DONALD M. MERSEREAU, Associate 

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Vol. 93 No. 14 

JULY 2 2, 1 968 

THE 

TO HELP KEEP THE COOL 

motion picture industry, again, 

is rendering yeoman service by aiding 

in the efforts of municipalities in 

dealing with the serious problem confronting 

the nation in disadvantaged 

areas. Theatremen are making their facilities 

available by the showing of free 

films on their screens, keeping youths off 

the streets. In New York City, motion pictures 

are being shown "on the streets" in 

various locations in all of its boroughs. 

All in all, this is serving our Government 

in carrying forward the Youth Opportunity 

Program, whose council is headed 

by Vice-President Hubert H. Humphrey. 

The example being shown in New York, 

in Los Angeles and in other large cities in 

between should be emulated in all communities, 

for the objective is a most purposeful 

one—the attainment of peaceful 

and progressive co-existence among all of 

the nation's people. 

Julian S. Rifkin, president of the National 

Ass'n of Theatre Owners, serving 

national motion picture theatre coordinator 

for Youth Opportunity, has made 

it known that a single reel subject thereon 

is available for theatre showings. Featuring 

Gregory Peck and Kirk Douglas, 

exhibitors are urged to book this subject 

from National Screen Service, who is 

making it available without charge. And 

we add that they do not delay—as time 

is of the essence. 

Oldtimers in this business will recall 

the times when school principals and 

teachers fostered a "keep children off the 

streets" project in order to keep them out 

threatened 

of trouble—and to save lives 

by careless motorists. Drawing their patronage 

to theatres for types of movies 

they would like was the method used. 

Such a project, consisting of a special tenweek 

summer film series, is being sponsored 

by the Tulsa World, in cooperation 

with four theatres. 

The plan was set forth as follows 

"For 15 cents and the big coupon clipped 

from a Wednesday or Thursday Tulsa 

World, the kids can laugh up a storm 

with movie comedians, pirates, cowboys 

and heroes of every description at ten 

Thursday morning shows in the four 

theatres (listed). Without the coupon, 

admission is 50 cents. Parents are admitted 

with their children for the same price, 

but no adult may be admitted to the 

series unless accompanied by a child." 

Many theatres have regularly every 

summer held Saturday morning shows 

for children at admission prices as low as 

ten cents per ticket. And, probably, newspapers 

or merchants have been tying-in 

with theatres in other cities. There has, 

however, been a complaint on the part of 

exhibitors that there are not enough pictures 

of the proper types available. But 

the resourceful are finding them among 

old product, reissues and replays of some 

recent releases. 

And, in the larger cities, a rotation of 

the available films among several participating 

theatres would stretch the 

product potential. Too, a change from 

Saturday morning to a midweek afternoon 

might draw more youngsters and, 

also, more accompanying adults. 

Another thing, such programs could 

well be the means of providing the needed 

consideration for the under-12s, thereby 

cultivating the moviegoing habit in these 

future teenagers and adults, which has 

become a neglected showman's practice. 

You Pays Your Money . 

. . 

Blaming the motion picture industry 

when they made a wrong choice, the following, 

in part, was contained in a letter 

in the Oklahoma City Times 

"We were shocked this week on seeing a movie in one 

of the leading theatres in Oklahoma City. It seems you 

cannot see a decent movie any more. For the past year 

or two, the movies have been getting progressively more 

obscene. However, never before have we seen one that 

blasphemed the name of God. This one did . . . 

"What has happened to cause people to stoop so low 

as to laugh at and mock God? What fools! It's no wonder 

the majority of America's young people have no 

morals or knowledge of right and wrong . . . 

"They are talking about putting a control on guns 

when they should control the movies. 

"Minds are being poisoned by the trash seen in movies 

where every immoral act possible is made to appear 

glamorous. Let's get to the core of the matter and clean 

up our minds and likewise a large percentage of the 

nation's problems." 

Whose fault is it when the complainants 

who signed that letter made a choice 

to their disliking, when such fine pictures 

as "Doctor Dolittle," "The Odd Couple" 

and "Yours, Mine and Ours" were being 

shown in Oklahoma City at the same 

time? 

(JLw /%JL&ks

20TH CENTURY-FOX 

PRODUCTION SCHEDULE 

FOR 1968 AND 1969 

PRODUCTION OF 

HELLO, DOLLY! 

(HOADSHOW) 

Stars 

BARBRA WALTER 

STREISAND MATTHAU 

MICHAEL CRAWFORD 

Producer: Ernest Lehman. 

Associate Producer: Roger Edens. 

Director: Gene Kelly. 

Screenplay: Ernest Lehman. 

STATUS NOW SHOOTING 

MICHAEL 

CAINE 

CANDICE 

BERGEN 

ANTHONY 

QUINN 

ANNA 

KARINA 

THE MAGUS 

A Kohn-Klnberg Production 

Producers: Jud Kinberg, John Kohn 

Directed by Guy Green 

Screenplay by John Fowles. Based upon 

His Own Novel. 

STATUS: EDITING 

THE BOSTON 

STRANGLER 

Stars: 

TONY CURTIS 

HENRY FONDA 

GEORGE KENNEDY 

Producer: Robert Fryer. 

Director: Richard Fleischer. 

Screenplay: Edward Anhalt. 


THE PRIME OF 

MISS JEAN BRODIE 

Stars: 

MAGGIE SMITH 

ROBERT STEPHENS 

PAMELA FRANKLIN, GORDON 

JACKSON, CELIA JOHNSON 

Producer: Robert Fryer. Director: Ronald 

Neame. Screenplay: Jay Presson Allen. 

STATUS: NOW SHOOTING 

FRANK SINATRA 

THE LADY IN CEMENT 

Co-stars: 

RAQUEL WELCH and 

DAN BLOCKER as "Gronsky" 

Producer: Aaron Rosenberg. 

Director: Gordon Douglas. 

Screenplay: Marvin H. Albert and 

Jack Guss. 


HARD CONTRACT 

A Marvin Schwartz Production 

Stars: 

JAMES COBURN, LEE REMICK, 

LILLI PALMER, STERLING HAYDEN, 

PATRICK MAGEE, BURGESS MEREDIT 

CLAUDE DAUPHIN 

Producer: Marvin Schwartz. 

Director: S. Lee Pogostin. 

Screenplay; S. Lee Pogostin. 


A WALK WITH LOVE 

AND DEATH 

A John Huston-Carter De Haven Production 

Stars: 

Angelica Huston, Assaf Dayan 

Producer: Carter De Haven. 

Associate Producer: Dale Wasserman. 

Director: John Huston. Screenplay: Dale 

Wasserman and Hans Koningsberger. 


JIM RAQUEL 

BROWN WELCH 

BURT REYNOLDS 

FERNANDO LAMAS 

100 RIFLES 

A Marvin Schwartz Production 

Producer: Marvin Schwartz. Director: Tom 

Gries. Screenplay: Clair Huffaker. 


ELIZABETH 

TAYLOR 

FRANK 

SINATRA 

A GEORGE STEVENS-FRED 

KOHLMAR PRODUCTION 

THE ONLY GAME 

IN TOWN 

Producer: Fred Kohlmar Director: George 

Stevens. Screenplay: Frank D Gilroy. 

Based on his play 

STATUS: STARTS SHOOTING SEPTEMBER 2 

OMAR SHARIF 

as 

CHE! 

A SY BARTLETT PRODUCTION 

Producer: Sy Bartlett. Director: Richard 

Fleischer. Screenplay: David Karp. 

STATUS: STARTS SHOOTING AUGUST 26 

JUSTINE 

(ROADSHOW) 

A Pandro S. Berman Production 

Stars: 

ANOUK AIMEE, MICHAEL YORK, 

DIRKBOGARDE 

Producer: Pandro S. Berman. 

Director: Joseph Strick. 

Screenplay: Lawrence B. Marcus. 

STATUS: STARTS SHOOTING SEPTEMBER 2 

RICHARD 

BURTON 

REX 

HARRISON 

in 

A STANLEY DONEN PRODUCTION 

STAIRCASE 

Producer: Stanley Donen. 

Director: Stanley Donen. 

Screenplay: Charles Dyer. Based on 

his play 

STATUS: STARTS SHOOTING SEPTEMBER 2

1 

GREGORY PECK 

in 

AN ARTHUR P. JACOBS PRODUCTION 

THE CHAIRMAN 

Producer: Mort Abrahams 

Director: J. Lee Thompson. 

Screenplay: Ben Maddow 

STATUS: STARTS SHOOTING AUGUST 19

KEEPER OF THE HEART 

Producer: Lester Linsk. Screenplay: Neil 

Paterson. 

STATUS: FOR PRODUCTION IN 1969 

BIG BLACKS RIVER 

A Paul Monach Production 

Producer: Paul Monash. 

Screenplay: Richard Jessup. 


THE WORLD IS FULL 

OF MARRIED MEN 

A Jud Kinberg Production 

Producer: Jud Kinberg, 

Screenplay: Thomas Wiseman. 


BLOOD AND GUTS 

(THE STORY OF GENERAL PATTON) 

(ROADSHOW) 

Star: 

GEORGE C. SCOTT 

Producer: Frank McCarthy. 

Director: Franklin Schaffner. 

Screenplay: James Webb and Francis Coppola. 

STATUS: STARTS SHOOTING JANUARY 1969 

EVERYTHING IN 

THE GARDEN 

A Pandro S. Berman-Stuart Rosenberg 

Production 

Producer: Pandro S. Berman. 

Director: Stuart Rosenberg. 

Screenplay: Paul Osborne. Based on 

Edward Albee's "Everything in the Garden' 

STATUS: STARTS SHOOTING JANUARY 1969 

A NORMAN JEWISON- 

DAVID L. WOLPER 

PRODUCTION 

THE CONFESSIONS 

OF NAT TURNER 

Producer: David Wolper. Director: Norman 

Jewison. Screenplay: Lou Peterson. 


A Stanley Donen Production 

TIME 

Producer: Stanley Donen. 

Director: Stanley Donen. 

Screenplay: Frederic Raphael. 


A Fred Kohlmar Production 

THE FLIP SIDE 

Producer: Fred Kohlmar. 

Screenplay: Abe Burrows and 

Hugh & Margaret Williams. 

STATUS: STARTS SHOOTING FEBRUARY 1969 

TOM SWIFT 

Producer: Frank McCarthy in association 

with Barry M. Kirk. Director: Gene Kelly. 

Screenplay: James Fritzell and Everett 

Greenbaum. Based on screenplay by 

James Buchanan and Ronald Austin. 


INSURANCE 

ITALIAN STYLE 

Star: 

Richard Attenborough. 

Director. Richard Attenborough. 

Screenplay: Charles Dyer. 


GUILT 

A JOSEPH JANNI PRODUCTION 

Producer: Joseph Janni. 

Director: Frederic Raphael. 

Screenplay: Frederic Raphael. 


A Lawrence Turman Production 

THE GREAT 

WHITE HOPE 

Star: James Earl Jones. 

Producer: Lawrence Turman. 

Screenplay: Howard Sackler. 


NIGEL 

A Michael Laughlin Production 

Producer: Michael Laughlin. 

Director: Michael Same. 

Screenplay: Michael Same. 


THE GAMES 

Producer: Lester Linsk. 

Screenplay: Erich Segal. 

STATUS FOR PRODUCTION IN 1969 

THINK 

20

I 

. BOXOFFICE 

IATSE VOTES ENDORSEMENT 

OF AUTOMATION IN THEATRES 

Plans 'Crash' Program 

To Boost Filmmaking 

In This Country 

KANSAS CITY—The International Alliance 

of Theatrical Stage Employes concluded 

its 49th convention with the reelection 

of Richard F. Walsh as president 

and the entire group of officers for another 

term. This followed a celebration the previous 

evening of the 75th anniversary of the 

IATSE with a banquet at the Hotel Muehlebach 

attended by 1,021 delegates and their 

families. 

Resolutions were passed giving endorsement 

to automation in various forms; a 

"crash" program to bring runaway production 

back to the U.S.; endorsement of the 

National Advisory Commission's report on 

civil disorders; and to invite all unions in 

the motion picture and television industries 

in the U.S. and Canada to explore the possibility 

of merging into a single craft and 

technical labor organization. 

Announcement was made earlier by 

Walsh that a nationwide contract had been 

signed with the Trans-Lux Theatres and Inflight 

Motion Pictures covering their automated 

theatres. These theatres will use 

16mm projectors which can be controlled 

by a rear auditorium switch panel and which 

also can handle virtually all house functions. 

Electronic Boxoffice Pact 

The IATSE also has made a nationwide 

agreement with Ticket Reservation Systems, 

Inc., giving it jurisdiction over their 

electronic boxoffices. This includes treasurers 

and ticket sellers, both in theatres and 

computer centers, as well as computer operators, 

stenographers and other internal 

employes. A similar contract was reported 

to be in process with Computicket, Inc. 

In his report to the convention, Walsh 

made the following statement with reference 

to automation in theatres: 

"A factor often overlooked when considering 

automated projection is that it can 

make a theatre practical in many an area 

which could not otherwise support one. 

That is the basis of a new venture launched 

last month by the Trans-Lux circuit and Inflight 

Motion Pictures, Inc. A distinctive 

feature of their concept is the use of 16mm 

machines which can be quickly and easily 

replaced if one of them develops trouble. 

Thus, in this type of operation, the projectionist 

is freed from the booth by a series 

of switches controlling focus, lamp intensity, 

sound volume, screen trim, curtains, 

house lights and music—all located in the 

back of the auditorium. Thus he can double 

as manager and needs the help only of a 

cashier when the show is on. 

"The idea of undertaking managerial 

duties does not have an immediate appeal 

NATO Executives Okay 

National Rating System 

CHICAGO—A rating system for all motion 

picture exhibitors in the United States 

was approved by the executive committee 

of the National Ass'n of Theatre Owners at 

a meeting in Chicago, Wednesday (17), subject 

only to modification and clarification 

of specific wording. Four categories are 

provided for the guidance of audiences. 

Although what NATO has approved is 

an exhibitor rating system, it is envisioned 

and anticipated that this new system of film 

ratings would be administered by the existing 

Production Code Administration, in 

conjunction with the Motion Picture Code. 

At the invitation of NATO, representatives 

of both the Motion Picture Ass'n of America 

and the Independent Film Importers and 

Distributors of America were present at the 

NATO committee meeting. 

Rifkin announced that the National Ass'n 

of Theatre Owners will be legally represented 

by Summer M. Redstone at the blind bidding 

hearing scheduled by Federal Judge 

Edmund L. Palmieri for August 14 in New 

York. 

The Rev. Mr. James M. Wall met with 

NATO president Julian S. Rifkin, board 

chairman Sherrill C. Corwin and executive 

for some IA members who have long devoted 

themselves entirely to projection. 

However, experience in many fields has 

demonstrated that we must either change 

with the changing times or be lost in the 

shuffle. 

"Accordingly, I have arrived at the terms 

of nationwide agreement covering the Trans- 

Lux-Inflight automated theatres. It provides 

for 

the employment either of union projectionists 

who shall learn the managerial duties 

or of managers who shall learn the projection 

duties—and join the union." 

William Schnitzer, secretary-treasurer of 

the AFL-CIO, was Wednesday morning's 

principal speaker, lauding IATSE for its 

members' activities 

outside of their own organization 

in advancing the trade union 

movement. He hit out at labor's enemies and 

talked of alleged dangers that labor faces 

the November elections. Other speakers were 

Al Barkan of COPE and Edmund P. Tobin, 

president of Union Labor Life Insurance. 

Net assets of IATSE as of May 3 1 stood 

at $1,762,344, including $1,333,254 in U.S. 

and Canadian bonds and other securities 

and $478,785 in cash in bank balances, according 

to secretary-treasurer John Shuff. 

in 

director Milton H. London in Chicago and 

later addressed the luncheon meeting of 

NATO's executive committee. Mr. Wall is 

the editor of the Christian Advocate, official 

national Methodist publication for clergy 

and lay leaders. The meeting and address 

was the result of a continuing c -rr^spondence 

and dialog between London and Mr. 

Wall, which has as its objectives enlightened 

awareness and greater communication between 

theatre owners and religious leaders. 

Mr. Wall's address had a profound effect 

on the NATO leaders. He explained how 

motion pictures are emerging as the most 

acceptable mass art form of our contemporary 

society and how the younger religious 

leaders of every denomination are changing 

church attitudes toward motion picture theatres. 

He cited "The Graduate," "Bonnie 

and Clyde." "Blow-Up" and "The Pawnbroker" 

as specific examples of films which 

are being recommended to church-goers as 

having moral and religious significance, as 

well as artistic merit. 

The legal affairs, ad-hock and production 

code committees of NATO met jointly with 

the executive committee. A number of additional 

topics were on the agenda for discussion, 

including increased exhibitor support 

for the American Film Institute, plans and 

programing for the national convention to 

be held in San Francisco in November and 

further exhibitor cooperation with the Summer 

Youth Opportunity Program. Rifkin 

read a personally addressed telegram from 

Vice-President Hubert H. Humphrey requesting 

that all theatres make immediate arrangements 

to show the timely and effective 

single reel on the Youth Opportunity Program 

which features Gregory Peck and Kirk 

Douglas and which is now available for 

booking without charge from National 

Screen Service. 

Robert Benton to Assist 

Alterman at NATO 

NEW YORK—Robert L. Benton has 

been named assistant to Joseph G. Alterman, 

executive director of the National 

Ass'n of Theatre Owners. Former assistant 

director of advertising and promotion at 

WABC-TV in New York, Benton will take 

an active role in press and public relations, 

publications and creative functions of 

NATO. He will headquarter at NATO's 

New York office. 

:: July 22, 1968

Industry-Labor Harmony 

Is on Way Up: Volenti 

KANSAS CITY—The cooperative aims 

of labor unions and guilds, production and 

exhibition toward increased domestic film 

production and the replenishment of filmmaking 

craftsmen were detailed here Tuesday 

( 16) before the 49th convention of the 

International Alliance of Theatrical and 

Stage Employes by Jack Valenti, president 

of the Motion Picture Ass'n of America. 

Expressing the hope for development of 

a feasible, effective production incentive 

plan. Valenti also pointed to a joint unioncreative 

craft-distribution-production committee 

set up to examine budgets where 

domestic costs force producers to go abroad, 

with the committee seeking ways to reduce 

costs, time and effort so that the producer 

can shoot the film in the U.S. 

Emphasizes International 

"We are not aiming at shrinking our foreign 

production." Valenti said, "but rather 

at increasing our domestic production. The 

motion picture world is an international 

community; what diminishes one part subtracts 

from the other." 

"For the California motion picture industry 

as a whole, a total of 3,805 skilled, firstcaliber, 

veteran craftsmen will reach 65 by 

the end of 1973, just five years away," Valenti 

said, adding, "The departure of these 

experts from the production scene would 

have a cataclysmic effect on our future," 

were it not for the craft training programs 

undertaken by IATSE and the Motion Picture 

& Television Producers, "which in the 

last three years have activated eight programs," 

described by the MPAA executive 

as "only a beginning." 

The expertise of skilled craftsmanship, he 

continued, must be gained slowly, with sacrifice 

and diligence and persistence. "If it 

were easy to do," Valenti said, "other countries 

around the world would have a plentiful 

supply, which they don't. But it is sufficient 

to say that the number and caliber of craftsmen 

and technicians in the U.S. is the envy 

of the international motion picture world. 

Nowhere, anywhere does such a large, 

trained, skilled group of people exist. They, 

as much as any other asset, have given endurance 

and quality to the American motion 

picture. 

Talent Reservoir Urged 

"It is a task of the highest priority and 

urgency to make certain that this reservoir 

of people and skills are not seriously diminished." 

Valenti emphasized. He pointed to 

the organization of the Motion Picture & 

Television Research Center, asserting that 

"one does not have to be a clairvoyant to see 

the purpose and need of technological research 

in film and the apparatus of film," 

and detailing the fact that the Center is concerned 

with safety as well as more efficient 

equipment. 

Turning to current film production, Valenti 

said, "I tell those who fret about the 

lack of family pictures that, if they want this 

kind of picture, they ought to give it more 

than a voice vote—they ought to go to the 

theatre and support the film there. It is both 

amusing and frustrating to hear the complaints 

and then watch the next family film 

die at the boxoffice because those who cried 

out for this type of film were nowhere to be 

found when the theatre owners advertised 

for patrons." 

He listed a number of forthcoming films 

designed for family audiences and said: 

"The American screen is not a placid mirror 

reflecting but one side of life, or hope, or 

conflict, or confusion. It is neither all 

tragedy nor one unbroken belly-laugh. It is 

many things because there are many audiences 

and, thank God, there is no one authority 

or one group or one person who determines 

the shape and form and the final 

and oracular judgment as to the film's quality 

or its 

appeal." 

Valenti pointed to the collective nature of 

the industry's problems and said: "I am convinced 

that we can do more to solve these 

problems by cooperation than by conflict. 

We do not always agree. But on one single, 

vital, inflexible point we stand together and 

that is this: Unless the motion picture industry 

produces successful motion pictures, the 

ones and kinds that people will pay to see, 

and unless we make enough of them, we will 

all shrink. So. quality, excellence, the finest 

use of the best talent are the assets we must 

prize and encourage." 

He paid tribute to IATSE president Richard 

F. Walsh and to the union for its support 

of the American Film Institute and he 

summed up: 

"This is what our future is all about: To 

make more excellent films, to find young 

people and skilled filmmakers, so that in 

conjunction with able craftsmen and technicians, 

the American motion picture will 

flourish, not only with profits for its producers, 

but with pride for its creators and enjoyment 

for its audiences. In that cheering enterprise, 

we are all partners." 

Showman Richard Orear Predicts '69 

Be Filmdorn's Greatest Year 

KANSAS CITY—In a look at 

the future 

of the industry from management's viewpoint, 

Richard H. Orear, president of Commonwealth 

Theatres, predicted at the 49th 

International IATSE convention here 

that 1969 will see the greatest boxoffice 

gross in history and an increasing number 

of features from producers and distributors. 

Orear said his company's faith in the future 

is indicated by the fact that four theatres 

now under construction will be opened 

soon, negotiations are under way for several 

more, and in the past year and a half six 

new theatres have been opened. 

Citing the fact that the industry is now 

in a transition period, he said records show 

that new theatre openings have averaged 

over two a week for the past few years, 

which points to an amazing recovery of the 

motion picture industry. 

Orear said that only a few years ago no 

bank or other lending institution would advance 

money for theatre construction, but 

today financing is available if a "proper 

package" is presented. 

"Our package will contain a feasibility 

survey showing that we are taking the theatre 

to the public, instead of trying to drag 

the public to the theatre," he pointed out. 

It includes provision for a "simple, clean, 

comfortable theatre, with ample parking and 

good restroom facilities and high quality 

sound and projection," Orear said. 

The transition goes on, he explained, 

from the 20 or 30-year-old neighborhood 

theatre, or the small town theatre, to the 

new shopping centers in cities and even 

to towns of 10,000 to 15,000 persons. 

Costs have risen tremendously in recent 

years, Orear declared, and must be con- 

sidered carefully in a projected budget. 

Building costs for 1960 were from $8 to $9 

per square foot compared to $16.90 per 

square foot for construction today. This 

figure does not include the land or equipment, 

which runs from $80,000 to $120,- 

000 for an 800-seat theatre, depending on 

whether 70mm equipment is installed. 

Orear said this has led to the "greatest 

use of land theory" and resulted in theatre 

complexes such as twin houses. 

Greetings to the 1,100 delegates were 

also extended by Fred Souttar, district manager 

of National Theatres' Midwest Division. 

He told the assemblage, "I charge you 

gentlemen with the job that faces you as 

well as it faces anybody in management and 

that's the improvement of what we put on 

the screen. The picture that we show today 

—if you take the sound track off—doesn't 

differ a great deal from what was showing 

when I walked into my first booth in Junction 

City, Kas., and hand-cranked a picture 

machine." 

Souttar said there is a tremendous opportunity 

for improvement, among which he 

cited 

the possibility of third dimension, saying 

that "this, added to what we have, 

could revitalize and revolutionize this business 

as much as sound." 

Missouri Gov. Warren E. Hearnes; John 

Rollings, president of the Missouri State 

Labor Council; William S. Morris, Jackson 

County public administrator; Jerry Irving, 

president of the Greater Kansas City 

Central Labor Council; Deputy Mayor 

Clarke Ridpath; Deputy Police Chief James 

Newman and Harry Freyman, president of 

Detroit Local 169, also spoke at the convention's 

opening session. 

10 BOXOFFICE :: July 22, 1968

MGM40-wk. Gross up, 

But Net Is Down 

NEW YORK — Metro-Goldwyn-Mayer's 

net earnings for the 40-week period ended 

June 6 totaled $8,742,000, or $1.52 per 

share, a decline from $9,728,000 or $1.75 

per share for the previous year. 

Gross revenues were up slightly to $168,- 

441,000 from $166,738,000 in the similar 

period in 1967. In the third quarter this 

year MGM reported a loss of $485,000 in 

contrast with a profit of nearly $2.2 million 

or 39 cents per share in 1967. 

The third quarter loss was after provision 

of nine cents per share for the new tax surcharge, 

marking the first time the company 

has suffered a quarterly loss since the period 

ended Aug. 31, 1963, at the beginning of the 

Robert H. O'Brien regime. 

Gross revenues for the third quarter were 

$40,737,000, compared to $49,383,000 for 

the comparable period in 1967. 

O'Brien, president and chief executive 

officer, in his letter to stockholders said the 

most significant reason for the downswing 

was in the operations of the Phonograph 

Record division, which resulted from unfavorable 

conditions generally prevalent in the 

record industry coupled with a lack of hit 

product and higher operating costs. 

The company also reported that rentals 

from feature films were behind the yearearlier 

period. Mid-season cancellations 

also resulted in a decrease in televised programs. 

O'Brien said the recently enacted federal 

income surtax, which is retroactive to January 

1, also increased the company's provision 

for taxes by approximately $500,000 

over the amount that would have been provided 

at the previous rate. 

O'Brien went on to cite the encouraging 

business currently being done by "2001: A 

Space Odyssey" and "Speedway." Another 

MGM summer release, "Where Were You 

When the Lights Went Out?" will open soon 

at the Radio City Music Hall. 

Already completed and awaiting fall release 

are two major roadshow attractions, 

"The Shoes of the Fisherman" and "Ice 

Station Zebra." Other fall releases include 

"The Fixer" and "The Subject Was Roses." 

O'Brien listed other films already completed, 

including "Where Eagles Dare," 

"The Appointment" and "Hot Millions." 

MGM films currently in production include 

"Alfred the Great," "A Place lor Lovers" 

and "Goodbye Mr. Chips." 

Walter Reade Theatres Hit 

Highest Gross in History 

NEW YORK—The theatre division of 

the Walter Reade Organization had the largest 

gross in its history during the week ended 

July 9, it has been announced by the company. 

The new record covers some 60 

houses throughout the country. 

Credited with the record gross are "War 

and Peace," "The Green Berets," "The 

Thomas Crown Affair," "The Graduate" 

and "The Producers." 

Automation Will Increase 

Employment, Says Corwin 

KANSAS CITY — "Automation is as inevitable 

as sound coming on the heels of 

silent pictures, and it is my personal belief 

that the resultant impetus in theatre construction 

opens up a wide range of increased 

employment and responsibility on the part 

of the theatre projectionist." So spoke Sherrill 

C. Corwin, chairman of the board of the 

National Ass'n of Theatre Owners, before 

the 49th convention of the International 

Alliance of Theatrical and Stage Employes 

here Tuesday (16). 

Gives Courage to 

Unions 

Urging IATSE members "not to fear these 

new developments as harbingers of bad news 

in terms of your jobs or your futures," Corwin 

asserted, "there are far, far too many 

men who today are only using their hands 

and very little of their innate talent in the 

fulfillment of their day's work. Better salaries, 

working conditions and most surely, 

a greater responsibility will accrue when the 

projectionist will mount his show in advance, 

slip it on the automated equipment and then 

undertake the administrative responsibilities 

of the theatre in which he works. 

"The events of the future will augment 

and enlarge your opportunities," Corwin 

continued. "It will be an age of enlightenment 

and challenge and. with the challenge 

met, it will indeed mean greater security." 

Corwin decried the fact that there has 

been virtually no technological advance in 

the theatre industry in the past 25 years, 

asserting this is inconsistent with the missile 

and computer age. He said he viewed the 

automation systems as representing the first 

of many innovations to be seen in coming 

years. 

Citing the similarity of goals and the 

mutuality of purpose between labor and 

exhibition, Corwin paid tribute to Richard 

F. Walsh, IA president, for both his industry 

work and his humanitarian endeavors. 

He predicted: "We and the IA will do bigger 

things together as the years go on. We will 

jointly sponsor the advanced technology in 

the years ahead and improve the economic 

climate in which both of us work. We will 

form a union of goodwill that will be a 

model of employer-employe relations, and 

we will forge a bridge to the future that will 

insure us all prosperity, peace of mind and 

security." 

Applauds U.S.-Made Films 

On exhibition, Corwin said it looks to 

"perhaps the most exciting era in our up and 

down checkerboard careers. We approach 

the '70s with assurance and anticipation, 

with courage and confidence." 

He termed the current film year "one of 

the vintage years," and applauded such productions 

as "Guess Who's Coming to Dinner," 

"Bonnie and Clyde," "The Graduate" 

and "Planet of the Apes," winter and spring 

releases, when there is a general paucity of 

film. He noted that the hits were all made 

in the U.S. 

"Naturally," said Corwin, "all of us are 

wondering what we do for an encore. 

But exhibitors are born optimists or they 

never would have cast their lot in this business 

in the first place. 

"Perhaps the renewed interest in films 

has resulted because the motion picture reflects 

the social mores of today and deals 

with problems and subject matter that would 

have been unthinkable a few short years 

ago." 

Giving his personal endorsement to voluntary 

classification under a new Motion Picture 

Code. Corwin cited this as an answer 

to "the spectre of censorship with all its 

awesome and distasteful implications." He 

added: "Exhibitors are fully aware of their 

obligations to their patrons, their communities 

and, more particularly, the children and 

young people who attend our theatres. We 

know that voluntary classification will enable 

our customers to determine for themselves 

and their families whether or not they 

should attend a particular movie. And we 

know, too, that we can do it in the American 

way, free of censorship and free from outside 

meddling." 

Corwin emphasized that he was not 

speaking of the "underground," or hard-core 

exploitation film, and he reported that the 

California legislature passed, and the governor 

signed, a law exempting projectionists 

from arrest in cases dealing with such films, 

legislation which the state's two exhibitor 

organizations supported. 

"Along with the great product that we 

have to look forward to," Corwin said, "and 

the additional product that is being made 

available by the entry into production by 

National General. ABC, Cinerama and CBS. 

you know that there has been a veritable 

rush on the part of the circuits, as well as 

the independents, to build new theatres in 

newly developed population centers, as well 

as replacing those obsolete and antiquated 

theatres that have served their purpose and 

no longer conform to today's audience need 

for comfort and intimacy. This indeed 

augurs well for the future, for it is evidence 

of our faith in this business and, of course. 

it means more employment for your men." 

UA Argentina Post to Genit, 

Goldschmidt to Paris 

NEW YORK—Ivan Genit, United Artists 

assistant to the continental division manager 

in Paris, has been appointed UA's general 

manager in Argentina, it was announced 

by Eric Pleskow, vice-president in charge of 

international distribution. He replaces Enrique 

Nevot. who has resigned. 

Ernst Goldschmidt. UA managing director 

in Germany, replaces Genit. Hans Muth 

formerly Germany's managing director for 

Walt Disney, replaces Goldschmidt. 

BOXOFFICE :: July 22, 1968 11

THE ODD COUPL 

EK '228,232 

Oscar, do you 

% realize that 

the tenth 

\i0 

y 

/ week was 

the biggest 

single week gross 

for any theatre 

anywhere in the 

world in the 

history ofmotion 

pictures? 

PARAMOUNT PICTURES presents 

Jack Lemtnott 

Walter Matthau a eThe Odd Coiipl

IADIO CITY MUSIC HAH 

fNTHWEEK*258,442! 

"Felix, keep 

cleaning up! r* 

\ by HOWARD W KOCH • Directed by GENE SAKS ' Screenplay b, NEI L SIMON Based on h .i play • Mus.c NEAL HEFTI 

\\HD W. KOCH Prodvction . PANAV1SION*~ECHNICOUDR* mm wm amim twmmm o* pot gaososi A PARAMOUNT PICTURE

Hughes Drops His Fight 

To Take ABC Control 

NEW YORK—Howard Hughes gave up 

his efforts to take control of American 

Broadcasting Companies Tuesday (16) after 

his tender offer to buy more than 42 

per cent of ABC stock fell short by 400.000 

shares. 

'Inordinate Opposition' 

A statement from the Hughes Tool Co., 

owned by Hughes, said there was "no desire 

to continue" its tender offer, which expired 

at 3 p.m., Monday (15) for 2 million 

shares and that it was dropped because of 

"inordinate opposition" from ABC management 

through its president, Leonard H. 

Goldenson. The tendered shares, which 

Hughes offered to buy on July 1, at $74.25 

a share would be returned promptly, according 

to Hughes' interests. 

Goldenson hailed the capitulation by 

Hughes and the decision by ABC stockholders 

to reject the Hughes offer. 

"Because of their confidence and faith 

in the future of our company, a substantial 

majority of our stockholders elected to reject 

the Hughes tender offer. The management 

and board of directors of American 

Broadcasting Cos. deeply appreciate their 

support and shall do our utmost to justify 

their confidence in us," Goldenson said. 

Hughes' statement charged Goldenson 

had opposed its offer in public announcements 

and newspaper advertisements and 

had instituted "unwarranted litigation" seeking 

to enjoin consummation of the purchase. 

It also added that Goldenson had 

intimated that a tentative deal between ABC 

and C.I.T. Financial Corp. constituted a 

more favorable arrangement for the company 

and its stockholders. 

ABC Debenture Offer Draws 

The Monday deadline for the Hughes bid 

also was the deadline for ABC's offering of 

$50 million of 25-year convertible debentures 

to its stockholders. The subscription 

period began on June 28, and ABC lawyers 

argued in federal court hearings that the 

Hughes offer had been timed to coincide 

with its offering because it would be in 

registration with the Securities and Exchange 

Commission and would tie up stock 

needed to vote on corporate matters, thus 

doing ABC "irreparable harm." The $50 

million debenture offer was 99.9 per cent 

subscribed, an "almost unheard-of figure," 

according to a spokesman for Lehman Brothers, 

the underwriters. 

A federal court of appeals had refused 

on Friday (12) to grant ABC's request to 

enjoin Hughes from buying ABC shares. A 

request by ABC for a temporary injunction 

restraining Hughes from making a tender 

offer was denied in federal court the previous 

Wednesday (10). The day the offer 

expired ABC stock closed at $69 a share. 

The market price at 

the time of Hughes offer 

was $58.6 a share. 

The Hughes statement said, "Hughes Tool 

Company believes that its offer was a fair 

one and the contemplated infusion of capital 

and assistance could have strengthened 

the company competitively in better serving 

the American public as one of three major 

broadcasting networks of the nation." 

ABC officials, who had expected to spend 

months in expensive Federal Communications 

Commission hearings which they had 

demanded in an effort to fight Hughes, were 

elated with the news that Hughes had dropped 

its fight for control. Cancellation of 

plans to merge with International Telephone 

& Telegraph Co. on January 1 had ended 

two years of negotiations and left ABC in 

need of new financing. 

$35 Mil. MGM Debentures 

Via Underwriting Group 

NEW YORK—An offering of $35,000,- 

000 of 5 per cent convertible subordinated 

debentures of MGM is being made by an 

underwriting group managed by Merrill 

Lynch, Pierce, Fenner & Smith, Inc. and 

Blyth & Co., Inc. 

The debentures, due July 1, 1993, are 

priced at 100 per cent, plus accrued interest, 

and are convertible into common stock at 

$47 per share. 

A sinking fund commencing in 1979 will 

retire 5 per cent of outstanding debentures 

annually. The debentures are optionally redeemable 

at any time at prices ranging from 

105 per cent during the 12-month period 

ending June 30, 1969 to 100 per cent after 

June 30, 1990, together with accrued interest. 

Proceeds from the offering and initial 

borrowings of about $47,000,000 under a 

$50,000,000 three-year revolving credit 

agreement with a group of banks will be 

used to repay the company's outstanding 

short-term notes payable to banks. 

Louisiana House Passes 

New Censorship Bill 

BATON ROUGE, LA.—Film censorship 

was approved by the Louisiana House of 

Representatives in an 81-to-14 vote after the 

inactive censor board was abolished unanimously 

the previous week. Rep. James 

Smith, of Farmerville, who sponsored the 

new bill, said that films filled with sex 

scenes were contaminating the minds of the 

state's youth. 

The previous bill, which ended the censor 

board, was backed by Gov. John McKeithen. 

Smith and several representatives who 

voted for the bill said they were unaware 

that they had voted to abolish the censor 

board. The new measure reactivating censorship 

is pending in the state censorship. 

GCC Directors Approve 

2-for-l Stock Split 

BOSTON — The board of directors of 

General Cinema Corp. voted last week to 

recommend a 2 ] /2-for-l stock split and seek 

stockholder approval at a special shareholder 

meeting to be held in Wilmington, Del. 

on August 19. 

The directors also expressed their intention 

to increase the annual dividend payout 

from the present 44 cents a share to 60 

cents a share on the current outstanding 

shares. If the split is approved by stockholders, 

the increased dividend would be 

equal to an annual payout of 24 cents a 

share. 

Stockholders will also be asked to approve 

an increase in the authorized common shares 

to a total of 5,000.000 shares. There are 

currently 3,252,737 shares outstanding. 

Richard A. Smith, president, also announced 

the purchase of the Miami (Florida) 

7-Up Bottling Co. for approximately 

$1.5 million. All assets, including the real 

estate and 7-Up franchise, were included in 

the purchase. The company will be integrated 

into the Miami Pepsi-Cola plant operated 

by General Cinema's American Beverage 

division. 

It was also announced that the board of 

directors was enlarged to seven by the addition 

of two new members—Melvin R. Wintman, 

executive vice-president and Edward 

E. Lane, treasurer—to serve until the company's 

next annual meeting. Both executives 

have been associated with the company for 

20 vears. 

WB-7A Estimates Yearly Net 

At $2.60 to $2.70 Per Share 

NEW YORK—Warner Bros.-7 Arts has 

estimated its earnings for the year ended 

June 30 at about $2.60 to $2.70 per share 

or $2 to $2.05 on a fully diluted basis (conversion 

of all outstanding convertible securities 

into common) according to the company's 

financial vice-president, Alan Hirschfield. 

The estimate was made in an article published 

in the Wall Street Journal in which 

Hirschfield was quoted as saying that a 15 

to 20 per cent gain in 1969 earnings would 

be a "reasonable objective." Hirschfield 

based his optimism on good showings by 

films such as "Bonnie and Clyde," "Wait 

Until Dark" and "The Fox." He added continuing 

gains by the record and music divisions 

and a "good level" of sales of the 

library 

of films for TV network and syndication 

use, both domestic and foreign, also 

were reason for optimism. 

"The Green Berets" also is reported to be 

doing "extremely well." Hirschfield said the 

advance price in WB-7A stock was attributed 

to merger acquisition rumors but 

that as far as he knew no negotiations were 

pending with either National General Corp. 

or Seeburg, a vending firm. Merger negotiations 

also were speculative with Chris-Craft, 

but no agreements have been reached, according 

to the article. 


GOJVE WITH THE WIND 

New 35mm engagements running 

25% ahead of "DoctorZhivago" 

TOWN 

Sensational grosses everywhere it goes!

Darryl Zanuck Named 

For ADL Award 

NEW YORK—Darryl F. Zanuck, president 

of 20th Century-Fox Film Corp., has 

been named to receive 

the 1968 Human 

Relations Award 

of the motion picture 

and amusement division 

of the Anti- 

Defamation League. 

In making the announcement, 

Barney 

A "j±, Balaban and Harry 

Brandt, honorary cochairmen, 

stressed 

Darryl F. Zanuck Zanuck's "lifelong efthe 

cause of forts in furthering 

human 

rights" and "his adherence to the principles 

of equality in his motion pictures and in the 

operation of his company." 

The award will be presented at a luncheon 

at the Americana Hotel here on October 

22. 

Previous recipients of the ADL Human 

Relations Award are: Balaban, Robert S. 

Benjamin, Brandt, William German, James 

F. Gould, Danny Kaye, Joseph E. Levine, 

Robert H. O'Brien, Seymour Poe, Ben Sherman, 

Spyros P. Skouras, Richard F. Walsh 

and Max E. Youngstein. 

The ADL Appeal is seeking $6,193,000 

to support a nationwide program of civil 

rights and community relations research and 

education conducted by the Anti-Defamation 

League of B'nai B'rith. The League, 

founded in 1913. operates through 28 regional 

offices throughout the United States. 

Show Electronic Boxoffice 

To Theatre Ticket Group 

KANSAS CITY—A demonstration of a 

network of "electronic boxoffices" offering 

reserved-seat tickets at boxoffice prices for 

theatrical, sports and other entertainment 

events in major cities in the United States 

and Canada was given here Monday (15) by 

Ticket Reservation Systems, Inc., before a 

group of theatrical treasurers and ticket sellers. 

The demonstration, held at the Hotel 

Muehlebach, marked the first time that Kansas 

City has been interconnected with the 

computerized system, which now offers tickets 

for sale in New York and Los Angeles 

and will shortly add Chicago. 

Trans World Airlines, which has an international 

contract with TRS for the system, 

provided personnel to operate the electronic 

unit. 

Through ticket offices of TWA, major 

banks, supermarkets and American Express 

offices, as well as leading department stores 

and travel agencies, customers are now able 

to purchase the best available tickets for 

home games of the New York Yankees and 

a variety of entertainment events without 

going to the actual box office. 

John C. Quinn jr., president of TRS, said 

that "Kansas City and other major cities 

in the United States and Canada will be 

added as equipment becomes available." 

San Sebastian Awards to 

Dying/ Poitier, Vitti 

New York — Paramount's "The 

Long Day's Dying" was named best picture 

at the San Sebastian Film Festival. 

Peter Collinson, who directed the official 

British entry, was also cited as best 

director. 

As best actor, Sidney Poitier was chosen 

for his role in the Palomar picture 

for Cinerama "For Love of Ivy." Monica 

Vitti won best actress laurels for her 

performance in Paramount's "The Girl 

With the Pistol," the Italian entry. 

New NGC Exchange Offer 

To Great American Corp. 

LOS ANGELES — National General 

Corp. has revised its previously announced 

exchange offer to the shareholders of Great 

American Holding Corp., it has been announced 

by Eugene V. Klein, chairman and 

president of NGC. 

The previous offer was $45 principal 

amount of new NGC 4 per cent convertible 

subordinated sinking fund debenture due 

1993, convertible at $63 per share, initially 

callable at 105 per cent of par, scaling 

down to par at maturity, and four-tenths of 

a share of NGC common stock. 

The new offer will be to exchange for 

one common share of Great American a 

package consisting of $50 principal amount 

and a new 10-year warrant to purchase one 

full share of NGC common stock at $45. 

Contingent upon stockholder approval, 

NGC will submit an exchange offer for any 

or all outstanding common shares of Great 

American. It will file a registration statement 

with the Securities and Exchange 

Commission. 

Mirisch Plans Film Version 

Of Tiddler on the Roof 

NEW YORK—The motion picture version 

of "Fiddler on the Roof," a long-running 

hit on Broadway, will be produced and 

directed by Norman Jewison for the Mirish 

Company in association with Simkoe Productions, 

it was announced by David V. 

Picker, executive vice-president of United 

Artists, which will release the picture, and 

Harold J. Mirisch, president of the Mirisch 

Co. 

Present plans call for filming to begin 

early in 1970 for release in 1971. 

Since its opening night at the Imperial 

Theatre on Sept. 22, 1964, the comedy has 

played to standing room only for nearly four 

years. It also has been performed in 17 foreign 

countries. 

NGC Declares Dividend 

LOS ANGELES—The board of directors 

of National General Corp. declared the 

regular quarterly dividend of 5 cents per 

common share, payable September I, to 

shareholders of record August 9. 

ABC California Chain 

Added by Interstate 

NEW YORK—The operation of ABC 

Theatres of California, Inc., will be under 

the management and supervision of Interstate 

Circuit, of Dallas, beginning August 

15, it was announced by Samuel H. Clark, 

group vice-president of non-broadcasting 

operations of American Broadcasting Companies. 

The theatres involved, all located in California, 

are the Northpoint, St. Francis and 

Baronet in San Francisco; the Sherwood in 

Stockton, and a theatre in the Concord 

Shopping Center in Concord, which is presently 

under construction. Both ABC Theatres 

of California, Inc. and Interstate Circuit, 

Inc. are subsidiaries of American 

Broadcasting Companies. 

Clark stated that as interests in additional 

theatres in California are acquired by American 

Broadcasting Companies, in line with its 

announced theatre expansion program their 

operation will also be under the management 

and supervision of Interstate. 

Arthur M. Tolchin to Leave 

Loew's Post August 2 

NEW YORK—Laurence A. Tisch, chairman 

of the board and president of Loew's 

Theatres, Inc., announced last week the decision 

of Arthur M. Tolchin, assistant to the 

president, to leave the company as of August 

2. to devote his time to personal investment 

interests. 

Tisch said, "We accept his decision with 

regret, for Mr. Tolchin has been a valued 

associate who has contributed much to the 

success of our company. We all wish him 

continued good fortune." 

Tolchin jointly announced, "I, too, leave 

Loew's with a sense of regret, for my association 

with Laurence and Preston Robert 

Tisch, and all the rest of the fine Loew's 

organization, has given me many happy and 

rewarding years. I know that our friendship 

will continue." 

'Odd Couple' Breaks Record 

At Radio City Music Hall 

NEW YORK — Paramount Pictures' 

"The Odd Couple" recorded the highest 

weekly gross for any theatre in the history 

of motion pictures with a total of more 

than a quarter of a million dollars in its 

tenth week at Radio City Music Hall. 

The comedy, starring Jack Lemmon and 

Walter Matthau, amassed an unprecedented 

$258,439 for the week. Earlier in the tenth 

week, ending July 12, it zoomed past the $2 

million mark, and it has topped $200,000 

nine times at the theatre. Only during the 

week of the assassination of Sen. Robert F. 

Kennedy, when several shows were canceled, 

did the motion picture fail to gross 

more than $200,000. 

The summer attraction is outpacing 

Paramount's "Barefoot in the Park," which 

last year set records as the longest running, 

greatest grossing film in Music Hall history. 


product 

I 

lined 

Filmways Hits Peak 

In Third Quarter Net 

NEW YORK—Filmways, Inc. has reported 

the highest net income of any third 

quarter in the company's history. 

Combined net income for the three 

months ended May 31, prior to providing 

for the new Federal income tax surcharge, 

was $367,000 or 37 cents per share as compared 

with $317,000 or 32 cents per share 

for the corresponding period last year. 

After the provision for the tax surcharge, 

combined net income was $327,000 or 33 

cents per share. 

For the nine months ended May 31, Filmways, 

Inc. combined net income, after providing 

for the tax surcharge, was $1,028,000 

or $1.03 per share compared with $1,254,- 

000 or $1.28 per share for the comparable 

period in 1967. 

The variance in the two nine months' 

periods is due primarily to substantial revenues 

derived from the distribution of "Dear 

John" during the first half of fiscal 1967. 

Filmways common stock is listed on the 

American Exchange. 

During the period, Filmways president 

Martin Ransohoff said the company's 

varied activities were highlighted by a 

number of significant developments which 

underscore the company's diversified organization 

in the entertainment field. 

Filmways activities include television 

production, motion picture production and 

distribution, and such subsidiary operations 

as Acme Film & Videotape Laboratories. 

Cinefx, Inc., Broadcast Electronics, Inc., 

Teen-Age Fair, Inc. and Plato Enterprises, 

Inc. 

Recent Filmways' acquisitions include recording 

studios in Hollywood, International 

Poster Corp., Artistic Reproductions Inc., 

Incentive Specialties. Inc., C F Enterprises, 

Ltd., and United Bindery, Inc. 

Loew's Net Increased 

For 9 Mos., 3rd Quarter 

NEW YORK—Loew's Theatres has announced 

that net income for the nine 

months ended May 31, was $14,397,900, 

equal to $3.02 per share, after deduction 

for income taxes of $8,525,000. For the 

comparable period last year, the company 

reported net income of $11,414,600, equal 

after giving effect to the recent 2Vi for one 

stock split, to $2.39 per share, after deduction 

for income taxes of $8,035,000. 

Net income for the third quarter ended 

May 31 was $6,958,000 equal to $1.46 per 

share. For the comparable period last year, 

net income was $5,586,000 or $1.17 per 

share, 

after giving effect to the recent stock 

split. 

The company stated that the rise in net 

income for the nine months was due to 

improved hotel and theatre operations. 

Gross revenues (including security income) 

for the first nine months and for the 

current quarter amounted to $123,114,000 

and $45,850,000 respectively, as compared 

with $101,444,000 and $38,477,000 for the 

same periods last year. 

NGCs West Coast Theatres Contest 

To Gauge Effects of Sex, Violence 

MGM Divisional Meeting 

Conducted in New York 

NEW YORK— Morris E. Lefko, MGM 

vice-president and general sales manager, 

conducted a four-day 

&g 

.1 

» 

H 

series 

of meetings for 

the company's divisional 

sales managers 

at the Warwick Hotel 

here last week. New 

was shown 

^H and sales policy for 

I -~^B 

various pictures out- 

I 

j 

\Qs. 

for the visiting 

executives. 

»» . „ T n Aiding Lefko with 

Morns E. Lefko 

(he sa]es presentation 

were assistant general sales managers Herman 

L. Ripps and Louis Formato, and 

MGM roadshow sales manager Mel Maron. 

The films screened during the session 

were: "The Fixer," "The Split," "The Subject 

Was Roses," "Hot Millions" and "The 

Young Runaways." Sales policy was also 

discussed for "The Appointment," "Shoes 

of the Fisherman," "Ice Station Zebra," 

"The Impossible Years" and "The Legend 

of Lylah Clare." 

Attending the meetings from Canada 

were Hillis Cass, MGM Canadian sales 

manager, and Ronald F. Emilio, assistant 

Canadian sales manager. Other divisional 

sales managers attending were: eastern division, 

Saal Gottlieb; central division, Lou 

Marks; midwestern division, William A. 

Madden; southern division, Woodrow W. 

Sherrill: southwestern division, Fred G. 

Hull; and west coast division, Arnold 

Shartin. 

Harry E. Pear Retires 

From NTS Engineering 

NEW YORK—After almost 50 years of 

activity in the theatre equipment field. Harry 

E. Pear has retired from National Theatre 

Supply Co. Pear, a graduate civil engineer, 

operated his own company (Amusement 

Supply Co.) until 1958, when National 

Theatre Supply bought the physical assets of 

this firm. For the past ten years he has been 

a sales engineer for NTS, specializing in 

package deals for shopping center theatres. 

After a short vacation. Pear intends to act 

as a consultant in the construction and 

equipment of new shopping center theatres. 

AIP Reunites Jones, Thorn 

HOLLYWOOD—American International 

Pictures is reuniting "Wild in the Streets" 

team of star Christopher Jones and author 

Robert Thorn in their new film, "We Outnumber 

You." The picture will be made in 

color in Hollywood and has a production 

starting date of December. It is scheduled 

for release sometime in 1969. 

HOLLYWOOD — National General 

Corp.'s Fox Theatres will begin a contest 

and research program on August 15 to learn 

what movie-going audiences think about violence 

and sex in current motion pictures. 

The program will be held in Denver and 

San Diego. 

Malcolm Klein, vice-president in charge 

of creative services and marketing for NGC, 

sair, "We want to demonstrate to the industry 

that as a major exhibitor we are interested 

in inviting the public to express its 

feelings about motion pictures." 

He explained audiences will be invited to 

test their skills as critics with IBM tally cards 

distributed at the theatres. They will be 

asked to judge, with the aid Of a sliding scale 

from one to ten, the merits of a film as a 

whole, acting, direction, photography and 

other creative contributions. 

Requests for income bracket, age, sex, foror-against 

violence and other information 

will be included on a portion of the card, 

which will be optional to answer, but which 

will aid NGC in compiling information. 

The contest, which ends October 31, will 

offer $25,000 to the patron who can match 

the closest how a film critic rates his IBM 

card regarding a specific motion picture. It 

will be advertised on radio, TV and newspapers 

as well as in trailers shown in all Fox 

theatres in the two cities. 

Klein said the trailers might be the most 

effective medium of advertising because 

people viewing them are regular theatre 

goers. 

"I have a feeling the studio heads and 

producers, as well as directors and actors, 

might like to know just how the public feels 

about these things." Klein said. "We are not 

trying to set 

ourselves up as censors, rather 

just want to do some exploring and factfinding 

and garner information." 

First Sentence Imposed 

For 'Obscenity' in D.C. 

WASHINGTON — The first conviction 

under the 1967 D.C. obscenity law was 

handed down last week in the D.C. Court of 

General Sessions. 

Frederick Hermann, owner of the Stanton 

Art Theatre, was fined $250 by Judge John 

J. Malloy, and sentenced to 60 days in jail 

for showing the film "Threes—Menage a 

Trois." Night manager Olaf Fennekohl was 

also fined $250 and the film was ordered 

destroyed. 

Judge Malloy, who saw the film privately, 

said that it was "quite shocking" and absolutely 

without any redeeming social importance. 

"No person who has respect for 

his own dignity would want to see it," he 

added. 

The maximum sentence under the law is 

one year in prison and a fine of $3,000. 

Sentences were suspended pending an 

appeal. 


Record Quarter Net 

Seen for Paramount 

NEW YORK—Paramount Pictures expects 

to have its most profitable quarter, the 

first three months of fiscal 1969 which begin 

August 1. since it became a subsidiary of 

Gulf & Western Industries in October 1966. 

Operating earnings probably will set a 

record in the quarter ending October 31, 

amounting to a substantial increase from the 

previous year, it was reported by company 

officials in an interview last week in the Wall 

Street Journal. As a subsidiary of G & W. 

Paramount does not issue public figures of 

its earnings, but a recent prospectus showed 

that Paramount accounted for more than a 

fifth of the parent company's fiscal 1967 

earnings, which totaled $46,198,826. 

The earnings include production and distribution 

of motion pictures for theatres, 

Paramount's main business, and production 

of weekly television series. Fiscal 1969 is 

expected to represent a complete turnaround 

for the company. Its earnings in 

fiscal 1968. ending on Wednesday (31) are 

expected to be similar to the previous year. 

The first quarter improvement will largely 

be due to two boxoffice hits. "Rosemary's 

Baby" and "The Odd Couple." Both films, 

based on their boxoffice performance, are 

likely to be among the biggest grossers Paramount 

has had. Film rentals are being projected 

at more than $15 million from theatres 

in the United States and Canada. 

In a recent company announcement. 

Paramount said it expects to do more business 

this summer than any other season in 

the history of the companv. Film rentals 

from both this country and Canada for two 

weeks ago totaled $2.4 million, the highest 

weekly figure for Paramount since 1950. 

Since it became a subsidiary, Paramount's 

major effort has been to develop film projects 

for a production buildup. In the six 

months prior to January 31 the companv 

produced 23 feature motion pictures, more 

than in each of the full three preceding 

years. The higher output for theatres eventually 

will produce additional income from 

the exhibition of the films on TV networks. 

SGC New Record Label Set 

By Col., S.G., Atlantic 

NEW YORK—A major new record label. 

SGC, has been established by Columbia 

Pictures Corp., Screen Gems, Inc.. and Atlantic 

Records, it was announced last week 

by Ahmet Ertegun, president of Atlantic 

Records; Lester Sill, vice-president and 

general manager of the record division of 

Screen Gems-Columbia; and Emil LaViola, 

vice-president and general manager of the 

music division of SGC. 

Columbia-Screen Gems will create and 

develop product for SGC. and Atlantic will 

manufacture and market through its Atco 

division. 

The first artists to be signed for the new 

label are a new rock quartet from Philadelphia 

called NAZZ. A debut single and an 

album are scheduled for immediate release. 

Avco Embassy Appoints 

Edelman Gen. Counsel 

NEW YORK — Albert I. Edelman has 

been appointed general counsel of Avco 

Embassy Pictures, it 

Albert 

Edelman 

was announced b y 

Joseph E. Levine, 

president. 

Edelman is 

a partner in Javits, 

Trubin, S i 1 c o c k s, 

Edelman & Purcell, 

and will retain his affiliation 

with the New 

York law firm. 

A graduate of Columbia 

College and 

t h e Columbia Law 

School, Edelman was formerly assistant attorney-general 

of the state of New York, 

assistant to the general counsel of the 

Treasury Department and a consultant to 

the State Department. He was the chief of 

the industrial investigations branch of the 

American Military Government in Germany, 

and also served as the United States 

judge on the Arbitral Commission for 

Germany by appointment of the Secretary 

of State under the Peace Convention with 

Germany. 

A trustee of the Benjamin Franklin 

Foundation established in West Berlin to 

plan and construct the Congress Hall, Edelman 

is also a trustee and secretary of the 

board of the same foundation involved in 

the construction of the new Free University 

Medical Center in West Berlin, which will 

be dedicated in October. 

Rowan and Martin to Star 

In Three Films for MGM 

NEW YORK — Dan Rowan and 

Dick 

Martin, stars of NBC-TV's top-rated "Rowan 

and Martin's Laugh-In" series, will star 

in three feature motion pictures for MGM 

release under the newly formed Freeman- 

Enders Productions, it was announced by 

Robert H. O'Brien, MGM president. 

Everett Freeman and Robert Enders are 

scheduling the first film to roll under their 

new corporate banner early in 1969. Among 

the first properties under consideration is an 

original screenplav by Freeman. The second 

and third projects will be scheduled for 

comparable periods over the following two 

years when Rowan and Martin are on hiatus 

from the TV series. 

Perfect Film Buys Photo 

Division of United Film 

NEW YORK—Perfect Film & Chemical 

Corp., has purchased the photo finishing 

operations of United Film Club Inc., of 

Pomona, Calif, for a cash sum of $11 million, 

it was announced by Martin S. Ackerman, 

president of the Perfect company. 

Photo finishing sales of United Film Club, 

a privately held concern, amounts to about 

$16 million yearly and represents almost all 

of its business, Ackerman said. The photo 

finishing operations will become part of 

Perfect Film's amateur photo finishing division, 

he added 

AFI Is Making Plans 

To Issue Film Catalog 

WASHINGTON — The American Film 

Institute intends to make available, for the 

first time, a definitive reference guide to 

American-produced motion pictures since 

1893. The catalog data will include cast, 

technical and artistic credits, synopsis and 

production facts. 

AFI director George Stevens jr. announced 

plans for the National Film Catalog 

last week, along with staff appointments. 

Kenneth W. Munden was named executive 

editor. Author of several bibliographical 

guides and co-author of the "Guide to Federal 

Archives Relating to the Civil War," 

Munden comes to the Institute from his previous 

position as director of the editorial 

division of the National Archives. 

Named as senior assistant editor was Harvey 

Deneroff, who joins AFI from Los Angeles 

where he was the director of research 

for the National Information Center for the 

Educational Media at the University of 

Southern California. 

Frances Jones was appointed assistant 

editor. Miss Jones had previously been associated 

with the Library of Congress and the 

National Gallery in Washington, D.C. 

Crowell Collier & Macmilkm 

Buys Association Films 

NEW YORK—Crowell Collier and Macmillan. 

Inc., has acquired Association 

Films, Inc., a distributor of sponsored and 

educational films to nontheatrical and television 

audiences, for an undisclosed amount. 

The New York headquartered company, 

which was founded in 1911, will operate 

autonomously as a subsidiary of the nation's 

most diversified producer and distributor of 

educational materials and services. Robert 

D. Mitchell will continue as president. 

Last month the publishing company entered 

the film field with the purchase of 

Fleetwood Films, Inc., a motion picture distributor 

based in Mount Vernon, N. Y., for 

an undisclosed amount of stock. 

Kansas City Branch Leads 

In WB-7A Sales Drive 

KANSAS CITY — The Kansas City 

branch of Warner Bros.-Seven Arts won first 

place in the first week of the second round 

in the company's First Anniversary Sales 

Drive, it was announced by Morey "Razz" 

Goldstein, vice-president and general sales 

manager. Runners-up among the 37 other 

branches were Des Moines, Buffalo and 

Washington, D.C. 

Kansas City branch manager Russell Borg 

and 1 1 other branch members won prizes 

for the week, the 14th since the beginning 

of the drive. 

Jan Peerce in Para. Film 

NEW YORK — Paramount has signed 

Jan Peerce, Metropolitan Opera star for a 

featured role in the studio's production of 

"Goodbye Columbus." 


. . Roger 

Wottywtod defiant 

Rod Steiger to Play Napoleon 

In De Laurentiis' 'Waterloo' 

The Dino de Laurentiis production, 

"Waterloo." which will be filmed in February 

in Italy, France and the USSR, will star 

Rod Steiger as Napoleon. Sergei Bondarchuk. 

director and star of the six-hour Russian 

film. "War and Peace," was signed for 

the picture. The screenplay will be written 

by Jean Anouilh and Gary Craig for the 

picture which will be filmed in color and 

wide screen . . . Producer Herman Cohen 

has arranged with Warner Bros.-7 Arts for 

the production of two pictures. "Crooks and 

Coronets." a comedy written by Jim O'Connolly 

and "Trog," written by Peter Brvan 

and John Gilling. Cohen, whose last oroduction 

was "Berserk." with Joan Crawford, 

expects to begin "Crooks and Coronets" in 

England in September. Producer-director 

Sheldon Keller has formed Pennkel Productions 

as an independent motion picture firm 

and will develop and write an original screen 

comedy for United Artists. Keller, a television 

veteran, will make his screen debut as 

one of the writers on Mel Frank's UA production 

of "Buona Sera, Mrs. Campbell." 

Foster to Produce 'Mandarins' 

For 20th Century-Fox 

"The Mandarins." based upon the novel 

by Simone de Beauvoir, will be produced bv 

David Foster for 20th Century-Fox. The 

book brought its author the Prix Goncourt. 

one of the world's top literary awards, and 

is her first screen sale. Filming is scheduled 

to begin in mid- 1969 on locations in Paris. 

Yucatan and Chicago. It will be Foster's 

initial venture into motion pictures under 

his own production banner . . . American 

International Pictures has set a November 

starting date for a modernized version of 

the famed classic, "Dante's Inferno." Gordon 

Hessler will produce the feature from a 

screenplay by Richard Matheson with 

filming 

scheduled to go before color cameras in 

Hamburg. Germany 

. . . John H. Secondari 

Productions, Ltd. has been formed by John 

Secondari with plans to create, write and 

produce documentaries for television, education 

films for schools and feature pictures 

for theatrical distribution. Helen Jean Rogers 

will serve as vice-president. Secondari is 

currently developing his own story as the 

first project for motion pictures . . . "The 

Bandit,"' a co-production of Dino de 

Laurentiis Cinematografica, S.P.A., Rome, 

and Studia Za Ingralni Filmi, Sofia, starring 

Gian Maria Volonte and Stefania Sandrelli. 

has gone before the Technicolor and Techniscope 

cameras in Bulgaria. Carlo Lizzani is 

directing from his own screenplay written 

with Ugo Pirro. The cast will include members 

of the Bulgarian Army Cavalry . . . 

Producer Fred Kohlmar and director George 

•By SYD CASSYD 

Stevens conferred with Frank Sinatra in 

New York and Elizabeth Taylor in London 

on their forthcoming romantic comedy. 

"The Only Game in Town," for 20th-Fox. 

They were in Paris to determine final location 

sites for the major production, based on 

Frank D. Gilroy's Broadway play. The production 

is scheduled for the cameras in 

September. 

Selmur Signs Norman Lloyd 

To Direct 'Evil' Film in Rome 

Norman Lloyd has been signed by Selig 

J. Seligman of Selmur Pictures, Inc. to direct 

"Speak No Evil, See No Evil, Hear No 

Evil." The picture will be Lloyd's directorial 

debut in theatrical feature films and is 

scheduled to i oil late this summer on location 

in Rome. Virna Lisi and John Astin are 

co-starred . . . Don Medford is set to direct 

"An American Hero," explosive story dealing 

with a Negro Vietnam war hero's return 

to his racially-torn Southern home. Dino de 

Laurentiis is the producer: the original 

screen treatment was written by Bruno 

Todini. The picture will be filmed in this 

Arthur Canton, a New York 

country . . . 

public relations executive in the film industry 

field, has moved into WB-7A studios to 

begin preparation on "The Hit Man." the 

first picture he will make under a threepicture 

deal. Scheduled to start in the fall, 

the film is a crime picture based on an 

original screenplay by Robert J. Flood . . . 

Bill Persky and Sam Denoff, two of television's 

creators, will write and produce two 

pictures for Columbia. The first 

project will 

be an original untitled comedy now being 

written. The team was responsible for the 

award-winning "Dick Van Dyke" show . . . 

George Schaefer's Compass Productions has 

acquired "The Trip," a novel by Howard 

Fast, 

for film production. Two other recent 

acquisitions are Shirley Jackson's novel. 

"We Have Always Lived in the Castle" and 

"Love Letters of a Portuguese Nun." a bestselling 

novel by Madelaine L'Engel. Schaefer 

plans to produce and direct all three. He 

recently made his directorial debut with 

"Pendulum." for Columbia release . . . 

"The Pursuit of Happiness," by Thomas 

Rogers, will be written for the screen by 

Sidney Carroll with David Susskind producing 

for Columbia. The story is about a 

young college couple. 

Anthony Quinn Will Return 

For Role in 'Dream of Kings' 

Anthony Quinn will return to the film 

capital for the first time in nine years to star 

in National General Pictures' film version 

of Harry Mark Petrakis' best selling novel, 

"A Dream of Kings." Petrakis has completed 

the screen adaptation of his novel, a 

story set in Chicago's Greek colony and 

centers about an outrageously resourceful 

con artist who is a proponent of creative 

get-rich schemes. Filming is scheduled to 

begin in late November. Quinn is currently 

making "The Secret of Santa Vittorio" in 

Italy and has just completed "Shoes of the 

Fisherman" for MGM release . . . Danish 

star Anna Karina will join Anouk Aimee, 

Dirk Bogarde and Michael York in the cast 

of "Justine," which is scheduled for production 

in Tunisia in September. She was signed 

by 20th-Fox following her role in the unreleased 

picture. "The Magus," starring Anthony 

Quinn and Michael Caine . . . Carol 

White, newly discovered star in NGP's 

"Poor Cow," will have a starring role in 

"Daddy's Gone A-Hunting." scheduled for 

production by Mark Robson in September 

. . . Michael Meyers, 22-year-old native of 

New Rochelle, N.Y., will make his screen 

debut in Paramount's "Good-bye Colum- 

. . Christopher 

bus," to be directed by Larry Peerce . . . 

Michael Sarrazin, who is under exclusive 

contract to Universal, will be starred opposite 

Julie Christie in the comedy-drama, "In 

Search of Gregory," which will be filmed in 

Geneva and Milan this month . 

Plummer, who portrayed the role of 

the conquistador in the Broadway production 

of "Royal Hunt of the Sun," has been 

chosen for the role of the Inca emperor in 

the picture version. Robert Shaw will enact 

Plummer's stage role. Pre-production work 

on the film is currently being conducted in 

Madrid . Ewing, who co-starred 

on television's "Gunsmoke" series, was selected 

by producer Bill Anderson to make 

his film debut in Walt Disney's "Breaking 

Smith's Quarter Horse." He co-stars with 

Glenn Ford in the modern western . . . 

Producer Irving Allen chose Wilhelm Von 

Homburg, Pepper Martin and Ted Jordan to 

portray the villains who set out to do Dean 

Martin in. in "House of 7 Joys," new 

Columbia film . . . Universal has exercised 

its option on Don Stroud, who drew high 

praise for his performance in "Madigan" 

and a co-starring role in "Coogan's Bluff." 

Tisha Sterling Has Top Role 

In 'Doppelganger/ SF Film 

Tisha Sterling, one of Universal's contract 

actresses, was given the starring role opposite 

Roy Thinnes in "Doppelganger," space 

exploration story of the future which is 

being filmed in London. Robert Parrish is 

. 

directing for producers Gerry and Sylvia 

Anderson . . British actress Caroline 

Mortimer, daughter of novelist and film 

critic Penelope Mortimer, and playwright 

John Mortimer, will make her screen debut 

in MGM's "A Place for Lovers." starring 

Faye Dunaway and Marcello Mastroianni. 

now being filmed in Cortina, Italy. Vittorio 

. . . 

De Sica directs this Carlo Ponti production 

Geraldine Page is being starred by the 

Associates & Aldrich in "What Ever Happened 

to Aunt Alice?" which rolls in mid- 

Septemher on location in New Mexico and 

Arizona, with interiors at the studios in 

Hollywood. The picture is based on Ursula 

Curtiss' novel "Forbidden Garden" with the 

screenplay by Theodore Apstein. The film 

is the second on a five-picture arrangement 

A&A has with ABC-Palomar. 


BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.) 

;.;.;: ::;• :•::::-: :-::- 

I 

1 

Bandolero! (20th-Fox) 150 250 150 250 175 195 i 

Bedazzled (20th-Fox)

New Rochelle Mali 

Opened by Century 

NEW ROCHELLE, N.Y.—Century Theatres 

has opened a new 1,200-seat theatre in 

the Mall Shopping Center, adjacent to the 

1,900-car municipal garage. An enclosed 

mall in from the theatre, which also is 

named the Mall, leads from the Century theatre 

to the garage, Macy's and other stores. 

John Stember is manager of the new 

entertainment unit, which is open from 1 

p.m. 

daily. 

The Century circuit operates 36 other theatres 

in Brooklyn. Queens, Nassau, Suffolk, 

Paramus, Garden City, Staten Island and in 

Phoenix, Ariz., and Dayton, Ohio. 

Leslie R. Schwartz is president of the the- 

Cen- 

atre circuit and Martin H. Newman is 

tury's executive vice-president. Both have 

been leading figures in the Metropolitan 

Motion Picture Owners Ass'n. Schwartz as 

former president and chairman of the board 

and Newman as director and chairman of 

the executive committee. Newman is also a 

director of the National Ass'n of Theatre 

Owners. 

Frick Theatres Acquires 

Fourth Cumberland Unit 

CHEVY CHASE, MD.—John 

Broumas 

of the rapidly expanding Frick Theatre Management 

Corp. announced the acquisition of 

the Strand Theatre at Cumberland, formerly 

owned by Panther Theatres. 

This brings to four the number of units 

operated by the circuit in the Cumberland 

area, including the Center and the Potomac 

and Super 51 drive-ins, besides the Strand. 

Frick also has the Family Drive-In at Johnstown, 

Pa., and the Visualite and Staunton 

drive-ins at Staunton, Va. 

In Washington, Frick operates the Beltway 

Plaza, Capitol Plaza and the Andrews 

Manor theatres. 

Ray Light, former manager of the Center 

in Cumberland, has been named city manager 

there. James Mullis, former assistant to 

Light, now is manager of the Center Theatre. 

Sameric Plans August Bow 

For Twin to Eric Theatre 

PHILADELPHIA—The Sameric circuit 

is planning to open the twin to its Eric Theatre 

in late August, according to Sam Bushman. 

Sameric publicist. Also to be named 

the Eric, the new unit is being built a few 

doors from Eric I, which opened about a 

year ago. 

When completed, Eric II will be a duplicate 

of the older theatre, including having 

art exhibits and coffee service. Both units 

will show the same films but at staggered 

times. 

The new Eric is part of a multimilliondollar 

four-year expansion program of the 

circuit, headed by Samuel Shapiro. 

NATO of N.Y. and N.J. 

To Honor Morris Dworski 

BUFFALO — Morris Dworksi, founder 

and director of the Will Rogers Clinical 

Laboratories, will be honored as Man of 

the Year by NATO of New York State and 

NATO of New Jersey at their forthcoming 

convention August 11-15 at the Concord 

Hotel, Kiamesha Lake, N.Y. 

In making the announcement, Sidney E. 

Cohen, president of the New York unit, 

stated: "No one is more deserved of this 

honor. For over a quarter of a century Morris 

Dworski has been dedicated to the 

processes of the prevention and cure of 

tuberculosis and other disorders of the chest. 

The Will Rogers Clinical Laboratories under 

Dworski's direction has become recognized 

as one of the finest in the world." 

Dworski came to the Will Rogers Hospital 

in the late 40's, establishing the clinical 

laboratories in 1952. He developed a renewed 

approach to vaccination for prevention 

of tuberculosis in infants, resulting 

in a new technique which combines a 

special BCG with a course of isoniazid treatment 

which, it is hoped, will provide a quick 

protection for infants exposed to a high 

risk of TB. 

A three-year series of tests of the new 

vaccine have recently been completed in 

the epidemic ridden and underprivileged 

area of Haiti. Dworski hopes that "a comprehensive 

report of this humanitarian study 

will demonstrate the contribution that the 

Will Rogers Memorial Fund has made to 

prevent a disease, which is still the lead- 

Blind Bid Hearing Is Set 

In Court on August 14 

New York—August 14 is the date 

set by Federal Court Judge Edmund 

L. Palmieri for hearing of a motion to 

amend the industry consent decrees to 

include specific restrictions on blind 

bidding. 

The hearing will be held in New 

York and will mark the long-awaited 

end of years of confrontations between 

exhibitors and distributors over the 

controversial booking policy. 

Maurice Silverman, Justice Department 

attorney in charge of the industry 

consent decrees enforcement, was reported 

to have indicated that any delay 

could be attributed to Judge Palmieri's 

busy schedule. 

The proposals to be submitted to the 

court are the result of negotiations between 

Silverman and the major companies 

over the past three or four years. 

They are said to include an exemption 

from the blind bidding ban of three 

pictures per year for each company, 

and all roadshows. 

ing cause of death in many areas of the 

world." 

Richard Hayman of the Cataract Theatre 

Corp. of Niagara Falls and general chairman 

of the annual NATO convention 

announces that he has appointed Gasper 

"Pat" Mendola of Delavan, N.Y. and a 

member of the NATO executive committee 

and Howard Goldstein, Schenectady. NATO 

of N.Y. state vice-president in that area; as 

members of the coordinating committee to 

work out the many complex problems that 

will come up during the convention. 

Cohen announces that Sol Shurpin of 

Technikote Screen Corp., Brooklyn, is donating 

a General Electric color TV set, 

which will be raffled at the convention, 

with all proceeds to be given to the Will 

Rogers drive fund. 

Cohen also announces that the year's list 

of prizes and gifts will far surpass that of 

other years and will include an %Vi -karat 

sapphire ring, courtesy of Bill Coby of National 

Carbon, a division of Union Carbide. 

There will be a beautiful gift for every 

lady attending from "Hi" Martin of Universal 

Pictures. 

There also will be gifts from 20th Century-Fox, 

MGM. Cinerama, WB-7 Arts, 

Paramount, American International Pictures, 

Buena Vist, Embassy Pictures 

National Screen, Coca-Cola. Manley Corp., 

M. P. Advertising Corp. and Jack Conway 

of National Ticket Co. 

NGP Names Two Managers 

For New Sales Divisions 

NEW YORK — Two new sales 

division 

posts, designated the New York-New England 

division and the eastern division, were 

announced last week by Richard B. Graff, 

vice-president and general sales manager of 

National General Pictures. 

Harold Saltz, 

presently New York metropolitan 

division manager, has been promoted 

to the new post of New York-New England 

division manager. He will continue to headquarter 

in New York and will supervise the 

New York, Boston, New Haven, Albany and 

Buffalo territories. Under Saltz' direction. 

Gaspar Urban will handle Boston and New 

Haven, and Michael Jusko will direct New 

York, Buffalo and Albany. 

Norman Levy, presently mid-central division 

manager, operating out of Cleveland, 

was promoted to the position of eastern division 

manager with headquarters in Philadelphia. 

His division will include the Philadelphia. 

Washington, Pittsburgh. Cleveland, 

Cincinnati and Indianapolis territories. 

Under Levy's direction, Mort Magill will 

handle the Philadelphia and Pittsburgh exchanges; 

Herb Schwartz will supervise 

Washington; William Spensley will manage 

Cleveland; and William Blum will oversee 

the Cincinnati and Indianapolis branches. 

BOXOFFICE :: July 22, 1968 E-l

Interlude 

'Lovely Way to Die Is Top Opener 

On Broadway; Holdovers Strong 

NEW YORK—The two newcomers were 

off to a good start, setting a generally upbeat 

pace for the film scene. "A Lovely 

Way to Die" at the Sutton and "The Story 

of a Three-Day Pass" at the Baronet were 

the outstanding openers. 

"The Odd Couple" is almost certain to 

set the all-time money high at the Music 

Hall. Already into its 12th week, the Paramount 

release looks likely to stay well into 

August. 

The biggest holdovers remain "Rosemary's 

Baby" at the Criterion and Tower East, 

"The Thomas Crown Affair" at the Astor, 

34th Street East and 86th Street, and "The 

Detective," which could have stayed longer 

at the Forum but is being pulled because 

of the previous "Villa Rides!" booking. 

Other strong holdovers: "The Queen," 

"Belle de Jour," "Therese and Isabelle," "Interlude" 

and "The Graduate." 

Hard-ticket attractions were still being 

paced by "2001: A Space Odyssey" and 

"War and Peace." Down drastically was 

"The Green Berets" at the Warner, its exceptional 

fall in business attributed to renovation 

work now being done to the front 

of the 

theatre. 

. .300 

Astor The Thomas Crown Affair (UA), 3rd wk. 

Baronet The Story of a Three-Day Pass 

(Sigma III) 150 

Beekman The Man With the Balloons 

(Sigma III), 3rd wk 

Capitol 2001: A Space Odyssey (MGM), 

wk 

90 

240 

1 5th 

Cinema I (Col), 2nd wk 360 

Coronet The Graduate (Embassy), 30th wk 225 

Criterion— Rosemary's Baby (Para), 5th wk 300 

DeMille War and Peoce (Cont'l), I lth wk 165 

86th Street East The Thomas Crown Affair (UA), 

3rd wk 310 

Festival The Bride Wore Black (Lopert), 3rd wk. 295 

Fine Arts The Producers (Embassy), 17th wk. ..125 

Forum The Detective (20th-Fox), 7th wk 260 

Kips Bay The Queen (Grove), 4th wk 355 

Lincoln The Graduate (Embassy), 30th wk 215 

Little Carnegie Belle de Jour (AA), 14th wk. 

Loew's State 

. . 

Doctor Dolittle (20th-Fox), 30th wk. 

.200 

130 

Murray Hill The Secret Life of an American 

Wife (20th-Fox), 3rd wk 165 

New Embassy Wild in the Streets (AIP), 7th wk. 175 

Orpheum The Detective (20th-Fox), 7th wk 240 

Paris Inadmissible Evidence (Para), 3rd wk 90 

Plaza Petulia (WB-7A), 5th wk 

Radio City Music Hall The Odd Couple (Para), 

280 

11th wk 300 

Rialto Therese and Isabelle (Audubon), 9th wk. 310 

Rivoli Gone With the Wind (MGM), 40th wk. of 

two-a-day 115 

72nd Street Playhouse Wild in the Streets (AIP), 

7th wk 1 20 

Sutton A Lovely Way to Die (Univ) 200 

34th Street East The Thomas Crown Affair (UA), 

3rd wk 290 

Tower East Rosemary's Baby (Para), 6th wk. ..400 

FINER 

PROJECTION-SUPER ECONOMY 

Ask Your Supply Dealer or 

Write 

HURLEY SCREEN COMPANY, Inc. 

26 Sarah Drive Farmingdale, L. I., N. Y., 11735 

Trans-Lux West Boom! (Univ), 7th wk 85 

Trans-Lux 85th Street Therese and Isabelle 

(Audubon) 320 

Victoria The Secret Life of an American Wife 

(20th-Fox), 3rd wk 165 

Warner The Green Berets (WB-7A), 4th wk 90 

Hot Weather Drives Buffalo 

Patrons to Parks, Beaches 

BUFFALO—Beaches, parks and outdoor 

entertainment took the play away from motion 

picture theatres as 93-degree temperature 

held a firm grip on the city. "The Odd 

Couple," in its fourth week at the Amherst 

and Downtown Cinema theatres, was the 

only film to hold its own, turning in a neat 

180. 

Buffalo The Thomas Crown Affair (UA), 3rd wk 

Center The Green Berets (WB-7A), 3rd wk. ... 

Century 2001: A Space Odyssey (MGM), 4th wk 

Cinema, Amherst The Odd Couple (Para), 

4th wk 

110 

100 

130 

.180 

Colvin, Towne Prudence and the Pill (20th-Fox), 

3rd wk 1 00 

Granada Therese and Isabelle (Audubon), 

4th wk 90 

Teck— Doctor Dolittle (20th-Fox), 3rd wk 100 

The Swimmer' Grosses 200 

First Week in Baltimore 

BALTIMORE — "The Swimmer," the 

only new screen fare in the area, had one 

of the better percentages, 200 at the Playhouse. 

With the weather extremely hot, business 

grew lethargic, only "The Green 

Berets," "Rosemary's Baby" and "The Odd 

Couple" grossing 250. 

Charles The Fox (Claridge), 12th wk 180 

Crest, Westview Cinema, Northwood The Thomas 

Crown Affair (UA) 200 

Five West Yours, Mine ond Ours (UA), 2nd wk. 130 

Hippodrome, Uptown, York Road Cinema The 

Green Berets (WB-7A), 3rd wk 250 

Mayfair, Perring Plaza Cinema Rosemary's 

Baby (Para), 3rd wk 250 

Pike's Inspector Clouseau (UA), 2nd wk. . ..170 

Playhouse The Swimmer (Col) 200 

Reisterstown Plaza, Townson The Odd Couple 

(Para), 4th wk 250 

Town 2001: A Space Odyssey (MGM), 7th wk. . .200 

MPAA Opens Film Exhibit 

At NY Hospitality Center 

NEW YORK—Under the sponsorship of 

the Motion Picture Ass'n of America, the 

second annual exhibit of the motion picture 

industry opened last week at the New York 

City Hospitality and Information Center at 

Times Square. 

With "Movies Make Magic" as its title, 

the exhibit includes a continuous running of 

scenes from the latest films produced and on 

the screens of New York City theatres. 

Seven film companies have cooperated in 

providing new displays every two weeks. 

Richard Lewisohn of the New York City 

Economic Development Administration 

stated, "The motion picture industry is a 

vital cog in the economy of New York City. 

It is growing in all areas of its operations 

and involves about 10.000 jobs in production, 

processing and exhibition categories. 

"Last year, the major film producers spent 

$40,000,000 in the city, the film processing 

industry recorded substantial new business, 

and the 300 movie theatres in the city took 

in more than $100,000,000 in receipts." 

The exhibit will close on September 15. 

having averaged 1 ,500 to 2.000 visitors daily. 

'Lion in Winter' Premiere 

In October for Benefit 

NEW YORK—The October 30 premiere 

of Joseph E. Levine's presentation of "The 

Lion in Winter" will be for the benefit of 

the Society for the Rehabilitation of the Facially 

Disfigured. The plans were announced 

at a committee meeting held here last week 

at the home of Mrs. William F. Buckley jr.. 

one of the benefit vice-chairmen. 

Included in the festivities will be a postpremiere 

supper dance at the Tavern on the 

Green. Tickets for the evening are priced at 

$50.00 per person. 

Mrs. Albert D. Lasker, Mrs. John L. 

Loeb sr. and Mrs. Henry Luce are serving 

as honorary co-chairmen. Vice-chairman, in 

addition to Mrs. Buckley, are Mrs. John M. 

Converse, Mrs. Jack Howard, Mrs. Joseph 

Meehan, Mrs. Charlotte Ford Niarchos, 

Mrs. Sheldon Prentice, Mrs. William Raynor, 

Mrs. T. Suffern Tailer and Mrs. Virgil 

Sherrill. 

The Society for the Rehabilitation for the 

Facially Disfigured maintains the Institute 

for Reconstructive Plastic Surgery of the 

New York University Medical Center. The 

society offers help and hope to people who 

through accident or birth would otherwise 

be condemned to a life of half-darkness. 

"The Lion in Winter" stars Katharine 

Hepburn and Peter O'Toole. It begins its reserved-seat 

premiere engagement at the 57th 

Street Lincoln Art Theatre on October 30. 

Fulton's State Theatre 

Goes to City for Taxes 

FULTON, N.Y.—The State Theatre here 

has been taken over by the city of Fulton 

for non-payment of taxes. 

The former owner of the downtown business 

property, Jack Hayes of Glens Falls, 

fell four years behind in payment of city 

taxes and after due notice the city filed a tax 

deed in the county clerk's office and became 

the owner of record. 

City chamberlain Maurice Shapiro said 

that the city is interested in seeing the State 

stay in business and will do everything in its 

power to keep the theatre open, outside of 

actual operation. 

The State, which is Fulton's only theatre, 

has been under part-time operation in recent 

years, primarily on weekends. 

The city chamberlain said that all tenants 

of the building have been notified that the 

city is the owner of record and that all rents 

are payable to the city, and that any real 

estate 

city. 

transactions should be made with the 

Philips Broadcast Corp. 

Appoints Thomas O'Hara 

PARAMUS, N.J.—Thomas R. O'Hara 

has been named a sales engineer in the northeast 

region for Philips Broadcast Equipment 

Corp., according to Anthony R. Pignoni, 

director of marketing. O'Hara will have his 

headquarters at the company's main plant 

here. 

E-2 BOXOFFICE :: July 22, 1968

BROADWAY 

JHE GRETA GARBO retrospective 

sponsored jointly by Lincoln Center and 

the Museum of Modern Art was completely 

sold out before the first performance. Interest 

continues to be so great that there is 

speculation that the entire program may be 

repeated in the near future. Early risers last 

week were treated to a film clip from Garbo's 

"The Saga of Gosta Berling" on the 

Today Show, with hosts Barbara Walters 

and Edwin Newman reading the sub-titles 

in fine eyelash-batting, heavy-breathing 

style. 

• 

United Artists is contributing "Inspector 

Clouseau" for a unique series of five free 

previews on the streets of New York as part 

of Mayor Lindsay's "Give a Damn" summer 

program. Showings are taking place in 

different boroughs marking the first time 

that a motion picture has been shown on 

the streets of the city prior to its premiere. 

• 

Norman Robbins, vice-president and 

general manager of National Screen Service 

Corp., has been named chairman of Cinema 

Lodge's annual Cadillac drawing. A limit of 

750 certificates will be issued for the raffle, 

which will be held on December 5, at the 

City Squire Motor Inn here. The lucky winner 

will receive the keys to a new 1969 

Cadillac sedan. 

• 

With her appointment as staff writer for 

20th Century-Fox's national publicity department 

here. Miss Soni Bavles becomes 

the first woman to serve in this capacity in 

industry history. Miss Bayles was formerly 

the only female on the sports staff of the 

Washington Square Journal. 

• 

Harvey Chertok. vice-president in charge 

of TV advertising and publicity at Warner 

Bros. -7 Arts, has his first network movie. 

"7 Surprises," premiering August 7 on the 

CBS-TV network. The film already has 

won more than 25 international film festival 

awards. 

• 

United Artists trounced 20th Century- 

Fox, 4-2, in Central Park last week. The 

victory puts UA in second place in their 

division of the Motion Picture Softball 

League. Contributing to the win were Gerry 

Flynn, Don Wares, Mort Engelberg, Bob 

McCutchen and Paul Ross. 

• 

Andy Warhol, still recovering from the 

near-fatal shooting, has a theatre named 

after him already. The new Andy Warhol 

Garrick Theatre on Bleeker Street opened 

last week with two of Warhol's underground 

features, "Bike Boy" and "Nude Restaurant." 

• 

"Yours, Mine and Ours" was the 

subject 

of a laudatory sermon at St. Vincent Ferrer's 

Church last Sunday. The UA comedy 

was praised for its wholesomeness and its 

"togetherness" message. 

• 

Producer Gordon Carroll, 

director Stuart 

AT 'SWEET' PREMIERE IN MIAMI—Seen at the world premiere of "How 

Sweet It Is!" National General Pictures' new feature at Wometco's Carib Theatre 

in Miami are, left to right: Mrs. Richard Wolfson, Col. Mitchell Wolfson, head of 

Wometco Theatres; Richard Graff, NGP vice-president and general sales manager, 

and Herman Kass, vice-president in charge of advertising, publicity and exploitation. 

Rosenberg, writer Hal Dresner and assistant 

director Hank Moonjean have arrived in 

town to begin pre-production work on Cinema 

Center Films' "The April Fools," to star 

Jack Lemmon and Catherine Deneuve. 

• 

"For Love of Ivy" was screened here last 

week for more than 1,000 high school and 

college teachers from all over the country, 

participants in the Film Study Conference 

conducted by Father John M. Culkin, director 

of the center for communications at 

Fordham University. 

• 

Dell Books is publishing a paperback edition 

of the James Goldman screenplay of 

"The Lion in Winter." The Avco Embassy 

production starring Peter O'Toole and 

Katharine Hepburn is scheduled to open 

here on October 30. 

• 

The premiere attraction at the new 

Loew's Cine Theatre will be MGM's "Kiss 

the Other Sheik," starring Marcello Mastroianni 

and Pamela Tiffin. The 599-seat 

theatre opens July 29. 

Sondra Locke, debuting in 

"The Heart Is 

a Lonely Hunter," is in town for activities 

connected with the premiere of the Warner 

Bros. -7 Arts release at the new Warner 

Penthouse Theatre. 

• 

A broiling hot day in Manhattan is no 

time for a young lady to be carrying a load 

of flower pots around town, but Cinerama's 

Patty Ecker was doing just that last week, 

gifting various press contacts with ivy plants. 

All in honor of "For Love of Ivy," which 

opened Wednesday (17) at the Fine Arts. 

• 

Leonora Fairclough, secretary to Stanley 

E. Dudelson, first vice-president of American 

International Television, Inc., was badly 

shaken up and bruised when the private 

plane she was in was forced to crash land in 

the parking lot of the New Jersey Telephone 

Co. She was treated at the Riverview Hospital 

in Red Bank, N.J. and later released. 

• 

On behalf of their upcoming "Paper 

Lion," UA is distributing a 24-page illustrated 

brochure, titled "The Name of the 

Game Is American Football," to newspapermen, 

editors and writers around the world. 

The booklet explains the basics of professional 

football and explores its appeal. 

• 

Paramount's "Barbarella" is spotlighted in 

the current issue of Forbes Magazine. The 

article explores the trend of science fiction 

writers today to be more scientific than fictional 

and credits the Jane Fonda starrer as 

an example of the film industry's venture 

into scientific space-age fantasy. 

• 

Over 200 teenage couples from underprivileged 

areas were greeted by Mayor 

Lindsay, his Urban Task Force and star 

Abbey Lincoln at a special pre-premiere 

screening of "For Love of Ivy." 

Short Film Festival Set 

For October 18-27 

PHILADELPHIA — The Second 

International 

Festival of Short Films will be held 

October 18-27 at the Philadelphia Museum 

of Art and will feature seminars for film 

educators and afternoon and Sunday matinees 

for students. 

A special screening committee comprised 

of Jean Lenauer, Festival program director, 

and six associates has been working for some 

months in New York looking at potential 

competition candidates. 

Honorary sponsors of the event include 

Marcel Duchamp. Jack Valenti, Robert 

Rauschenberg, Garson Kanin. Arthur Penn, 

Fred Zinnemann and Richard Lester. 

BOXOFFICE :: July 22, 1968 E-3

^.totdm ^cfront 

JONY TENSER'S Tigon Films is about 

one of the fastest-growing producing 

companies in the business. Since leaving 

Compton, where he was managing director. 

Tenser has gone into independent feature 

film production with gusto. In less than 18 

months he has made six features, and in 

the next few months he will be involved 

with three subjects. "What's Good for the 

Goose," a comedy with sex starring Norman 

Wisdom and Sally Geeson, will be shot on 

location in Southport and is already in production. 

"Thin Air," starring George Sanders, 

Maurice Evans with Lorna Wilde, is a 

suspense story which is set to go at Shepperton 

Studios towards the end of the month. 

Memachem Golan will direct the first, and 

Gerry Levy will handle the latter. In addition, 

Michael Armstrong is preparing the 

script of "The Dark." which he will direct 

for Tigon this fall. 

* * * 

Associated British Picture Corp. and 

CBS Films, the major feature film division 

of the Columbia Broadcasting System, have 

announced agreement for Associated British 

Pathe, 

the subsidiary company of the corporation, 

to distribute the CBS theatrical output 

in the United Kingdom. Among the CBS 

features which will be handled by AB Pathe 

are "With Six You Get Eggroll," with Doris 

Day and Brian Keith; "A Fine Pair," starring 

Claudia Cardinale and Rock Hudson; "A 

Boy Called Charlie Brown," "Sunset Trail," 

starring Lee Marvin; "The April Fools" with 

Jack Lemmon and Catherine Deneuve, and 

"Blue Water, White Death," a story of four 

divers and their around-the-world hunt for 

the great white shark. 

Commenting on the deal Gordon Stulberg, 

president of CBS Films, said "The Association 

of CBS Films with Associated British 

Picture Corp. is 

further evidence of the desire 

on the part of our company to be associated 

with the most capable and highly 

regarded distribution organizations in each 

area of the world where theatrical films are 

to be released." 

* * * 

"The Italian Job," a Paramount film starring 

Michael Caine and Noel Coward began 

shooting in Turin last week under producer 

Michael Deeley and director Peter Collinson. 

The story is about a daring mammoth bullion 

raid in Turin carried out by Caine and 

a motley gang disguised as football supporters 

masterminded by Coward makine one 

of his rare screen appearances as an old but 

very superior lag. Raf Vallone heads the 

rival Italian mob. Rossano Brazzi p'avs the 

man who conceived the idea, and Bennv 

Hill plays Professor Peach, a computer expert, 

while Tonv Beckley is cast as Caine's 

assistant. The original screenplay is by Troy 

Kennedy Martin. 

* # • 

In what a lot of people consider is the 

scoop of the year Dimitri De Grunwald has 

E-4 

By ANTHONY GRUNER 

acquired the rights of the new Jacques Tati 

film, "Playtime," for all the English-speaking 

markets. The film, which is the fourth and 

no doubt the best ever made by the French 

comedian, is packing them in at the Odeon 

Haymarket following its successful launching 

premiere. The press treated the picture 

as a superior occasion. 

In Eastman Co'or and 70mm "Playtime" 

is a sheer tonic for the tired cinema patron. 

The story deals with a group of American 

tourists who arrive at Orly airport only to 

find they have exchanged one airport for 

another—and the roads and architecture 

are identical with those of their own 

capital. While there is plenty of sophisticated 

comedy and gentle satire in this picture. 

"Playtime" with its bizarre use of sound and 

its hilarious sequences can be a safe bet to 

satisfy audiences in all better class situations 

in any country where it is played. 

* * * 

Ralph Pries, International Variety Clubs 

president, arrived in London last week for 

a busy seven days hustle with his colleagues 

of Tent 36 and those of the Dublin Tent. He 

will be visiting all the British hospitals and 

homes, boys clubs and other institutions enjoying 

Variety patronage. He will travel to 

Jersey, the small island off the south of 

England, where a new tent is to be set up, 

as well as visit Ireland and discuss Variety's 

plans for growth with the barkers in 

Dublin. 

With Pries was Jimmy Carreras, former 

international chief barker, who asked the 

tradepress to point out to the American 

readers that a'thoueh great progress had 

been made in the U.S. there were still big 

sections of show business particularly in 

radio and television which had not been 

brought into the activities of Variety and 

that thev were onlv waiting for a lead to 

join in the charitable work for underprivileged 

children. Pries said steps on how to 

organize these groups would be discussed at 

the Variety convention in Los Angeles. 

* * * 

Robert Morley was cast in the Betty Box/ 

Ralph Thomas thriller, "Some Girls Do," 

starring Richard Johnson and based on a 

Bulldog Drummond story . . . Thomas J. 

Welsh, chairman of Technicolor, Ltd., announced 

that A. Mike Allan, at his own 

request, would be retiring from his position 

as managing director of the company at the 

end of September 1968. Allan joined Technicolor 

in 1937 as company secretary, rose 

to become joint general manager, and for 

the past five years he'd his present post. 

Allan has agreed to serve the company in 

the capacity of consultant for a period of 

five years . . . Leslie Simmons, former partner 

of Kenneth Hume, has announced plans 

for the production of a new film entitled 

"Witch Boy," based on the ballet of that 

name, which he will make for his own company 

early in 1969. He also is finalizing 

plans for a stage and film production of a 

musical based on the life of Dr. Barnardo, 

which will be a co-production with CBS . . . 

Joan Collins has joined the cast of David 

Wolper's comedy, "If It's Tuesday, This 

Must Be Belgium." 

* * * 

John Fairbairn has been cited for an outstanding 

job in planning and coordinating 

the premiere of "Doctor Dolittle" in London 

and for obtaining the widest magazine coverage 

for any film launched in the UK, in 

addition to an enormous amount of press 

coverage. Fairbairn, the publicity director 

. 

of 20th Century-Fox in Great Britain, is 

thus one of two winners of the company's 

own international showmanship contest for 

"Doctor Dolittle." His prize with Camille 

Loots of Belgium will be to travel to New 

York to attend the October 22 American 

premiere of Robert Wise's "Star!" 

Principal photography on Paramount's 

"Sleep Is Lovely," starring Peter McEnery, 

Donald Pleasence, and Olga Georges Picot, 

has been completed 

started on the British 

. . Production has 

Home Entertainment 

picture, produced by Lord Brabourne, "The 

Dance of Death," starring Laurence Olivier, 

Geraldine McEwan and Robert Lang, under 

the direction of David Giles. This will be 

the screen version of the National Theatre 

production of the August Strindberg play 

dealing with marital strife written in 1900 

and now one of the most successful dramas 

in the repertoire of the National Theatre Co. 

Richard Goodwin is associate producer 

and the cameraman is Geoffrey Unsworth. 

The picture will be shot in Sweden and at 

Twickenham Studios. 

* * * 

Ed Smith, managing director of the 

United Kingdom's National Screen Service. 

Ltd.. announced the election of Esther Harris 

as a full member of the board. Harris 

stated that the election of Miss Harris was 

in recognition of her years of service to the 

company as the leading creative executive. 

Harris also said that both American and 

British producers have come to place much 

value on her distinctive talents in making 

trailers. 

Adair to London Post 

For Rose-Magwood Pro. 

NEW YORK—Fred B. Adair jr. has been 

named managing director of Rose-Magwood 

Productions. London, and will also represent 

the New York-Hollywood-Toronto based 

firm on the continent. 

Adair's present post follows a career in 

many areas of communications. A graduate 

of San Jose State College in California, he 

has directed and produced in the theatre, 

was a radio and television representative and 

headed the MCA-TV, San Francisco office. 

In 1963 he established the Manhattan 

Sound Corp. He has also managed the 20th 

Century-Fox sound stages in New York. At 

RKO-General he supervised sales and production 

of television commercials both on 

film and tape. Most recently Adair has 

produced a 40-minute film on the America's 

Cup Races. 

BOXOFFICE :: July 22, 1968

Kallel Theatres Plans 

1,600-Seat Twin Unit 

SYRACUSE—A first twin theatre in this 

area, with a combined seating capacity of 

1,600, will be built for more than $500,000 

by Kallet Theatres, Oneida, it was announced 

by Myron J. Kallet, founder and 

board chairman, and Robert Kallet, president. 

The Shoppingtown I and II complex is 

scheduled to open Christmas Day. The unit 

will be built at the Shoppingtown center in 

suburban DeWitt. The present theatre there, 

opened 1 1 years ago, will close when the 

twin-auditorium house is opened. 

The two auditoriums, each seating 800 

persons, will have a central lobby and concessions' 

area. 

The Kallets also had the first drive-in in 

this area—the Kallet at Camillus— and the 

first shopping center house—the Genesee. 

The circuit, whose city manager here is Sam 

Mitchell, operates 22 units in central and 

upstate New York. 

Weiser to Music Division 

For Paramount in Europe 

NEW YORK—Norman Weiser, veteran 

music industry executive, has been named to 

the newly created position of director of 

European operations. Paramount Pictures 

Music Division, reporting directly to Arnold 

D. Burk, Paramount Pictures vice-president 

in charge of music operations. 

Weiser will open consolidated London 

headquarters for the division following a 

series of meetings in this country with key 

music division executives, including William 

R. Stinson, executive vice-president and 

general manager. Paramount Pictures Music 

Publishing Companies; Richard H. Peirce. 

Dot vice-president and general manager, and 

Jim Stewart, president of Stax/Volt. 

Weiser will be direct liaison for the division 

in connection with motion picture and 

television production and exploitation and 

coordinate the activities of the record companies' 

licensees and distributors and the 

music publishing companies throughout 

Europe. 

D 150 Appoints Vel Mindyn 

To Latin American Post 

NEW YORK— Marshall Naify, president 

of Dimension 150, Inc., a subsidiary of 

United Artists Theatre Circuit, Inc.. announced 

the appointment of Jack Mindis 

Vel Mindyn as its Latin-American representative. 

Vel Mindyn has represented Columbh, 

Eagle-Lion and Warner Bros, in various 

South American countries. He became 

Latin-American manager for Cinerama in 

1958, and subsequently became an independent 

distributor. In his new post, he will 

headquarter in Buenos Aires. 

Faye Dunaway and Marcello Mastroianni 

star in MGM's "A Place for Lovers," directed 

by Vittorio de Sica. 

More Violence Shown on TV 

Than Movies, Says Volenti 

WASHINGTON—Jack Valenti told the 

National Press Club at a luncheon here 

Thursday (11) that the motion picture industry 

was opposed and "irretrievably 

against, the intrusion of law into communications" 

while it supports voluntary 

classification which it intends to outline in 

detail 

shortly. 

Valenti, whose topic was on six-year single 

terms for the U.S. presidency, spoke on the 

motion picture industry in answering questions 

after he had finished his talk. Asked 

about violence in films he asserted that if 

all 

violence were taken out there would still 

be TV newscasts and asked "do you eradicate 

Vietnam . . . riots ?" 

. . . 

He pointed out that the question of violence 

was a very difficult one and that each 

creative person in Hollywood would have to 

decide for himself where to draw the line. 

"There is more violence on Huntley- 

Brinkley and Walter Cronkite than there is 

in the movies," Valenti said. He emphasized 

that there are no firm guidelines in finding 

an answer to this question and that he would 

welcome any sensible answer that might be 

developed. 

Concerning film critics Valenti said he 

objected to the kind of "intellectual snobbery" 

which causes critics to regard any 

film costing more than $2 million as automatically 

"bad" while one "where everything 

jumps on the screen because it was made on 

a low budget with a handheld camera" is 

automatically "great." 

He said critics shared some of the responsibility 

for "trashy" films because they review 

them and cause interest, whereas if they 

dismissed them in a few sentences people 

wouldn't buy tickets and producers would 

stop making them. 

Asked about the proposal by Sen. Margaret 

Chase Smith (R. Maine) on a special 

committee of the Senate to study film classification, 

Valenti repeated his stand that two 

Presidential commissions on violence and 

obscenity already are probing the same 

questions, which would amount to an overlapping 

of purpose that would be wasteful. 

AIP Appoints Zarandieta 

For Spain, Portugal 

NEW YORK— Daniel P. Skouras, vicepresident 

of international sales and distribution 

for American International Pictures' 

Export Corp., announced the appointment 

of Roberto Feo Zarandieta as AIP sales 

manager for Spain and Portugal. 

Prior to his association with AIP. Zarandieta 

was general sales manager for Hispamex 

Films, S.A. 

Zarandieta will temporarily headquarter 

in Madrid at the offices of Hispamex Films, 

until the opening of an AIP office in that 

citv. 

British cinematographer Alex Thomson 

has been signed by producer Bernard Smith 

as 

director of photography on MGM's "Alfred 

the Great." now filming in Ireland under 

the direction of Clive Donner. 

Six Top Appointments 

Made by Para. Ini'l 

NEW YORK—In a new move to expand 

and strengthen Paramount's already revamped 

foreign distribution operation, six 

Rochlin Graham Araki 

new executive appointments encompassing 

countries on five continents have been announced 

by Henri Michaud, president of 

Paramount International Films, Inc. 

In Germany, Bernard Blair assumed his 

new post as general manager of Paramount's 

German subsidiary. Blair most recently had 

been 20th Century-Fox's general manager 

in Italy. Previously, during the past 16 

years, he has held managerial posts for 

MGM in San Paulo, Caracas and Tokyo. 

In both Brazil and Japan, Paramount has 

created the new post of home office representative 

to develop even closer liaisons between 

New York and these key branch operations. 

In Japan, Howard Rochlin has been named 

home ofice representative, effective immediately. 

In Brazil, the new post goes to 

Emilio Prister, former manager in Portugal. 

Both general managers in Japan and 

Brazil, Itsuo Araki and Adhemar L. Cesar, 

retain their managerial responsibilities. 

Rochlin joined Paramount in 1960 and 

served in executive posts in Panama, Trinidad. 

Colombia and New York before assuming 

his current assignment. Prister. a 

long time Paramount employe, became the 

company's manager in Portugal in 1954 

after serving in the Italian office. 

The new manager in Colombia is Fritz 

Reimart, who had been serving in an administrative 

capacity in Brazil until recently. 

Reimert is the product of an extensive field 

training program developed by Paramount, 

having served in increasingly responsible 

posts throughout Latin America. 

In Puerto Rico, Barry Florin has been 

appointed manager. Florin has held exhibitor 

posts in the U.S. as well as variousoverseas 

positions for MGM. 

In Australia, advertising and publicity 

operations have been strengthened by the 

addition of Tony Walker, who has been 

named director of advertising and publicity 

for Australia and New Zealand. Walker, 

whose distribution publicity experience 

dates to 1959 when he served with Columbia 

Pictures, has been ad-pub director for 

important exhibitor chains immediately 

prior to coming to Paramount. 


. . Jack 

BUFFALO 

James J. Hayes, past chief barker of Tent 7 

and general chairman of the 1968 telethon, 

has been named area theatre chairman 

of the Youth Opportunity Program. The 

managing director of the downtown Cinema 

and the Wehrle Drive-In took part in the 

Buffalo vs. Rochester golf tourney at the 

Leroy (N.Y.) Country Club Wednesday (10). 

He was NOT the low man. 

Dewey Michaels, owner-operator of the 

new downtown Palace Theatre, has started 

collections for the Will Rogers Hospital 

drive. 

Gerald M. Westergren, Dipson's district 

advertising-publicity director, reports Warner 

Bros. -7 Arts' "Finian's Rainbow" will be 

the Christmas attraction here at the Colvin, 

managed by Emil Noah. 

Danny Kaye, while here for his show at 

the Melody Fair, said he will go to Europe 

for his next picture, "Satyrean," which he 

will make for Italy's Federico Fellini. Kaye 

said he was happy to be making movies 

again. 

Frank Arena, Loew's city manager, reports 

20th-Fox's "Bandolero!" will open at 

the Loew's Buffalo August 7. The Wehrle 

Drive-In will play the picture day-and-date. 

The Variety Club's golf tournament will 

be held today at the Erie Downs Golf 

and Country Club in Canada. Thomas W. 

Fenno and Alex Lusthaus were co-chairmen 

of Tent 7's Night at the Races Thursday 

(18). A large group of members took advantage 

of the bus ride to the Buffalo Raceway 

from the club's headquarters. 

Melvyn Berman, newly named vice-president 

of Ogden Foods' northeast district, will 

continue out his term as chief barker of 

Tent 7. Eventually he will move to New 

York, but will be in Buffalo often in his new 

position. 

The Courier Cable Co. had a double-page 

ad in the Wednesday (10) issue of the Kensington 

Topics, as well as a front-page article, 

listing a $10.05 savings to anyone ordering 

a CATV installation through August 15. 

The regular installation costs $30, the ad 

said. The cable company is owned and 

operated by the Buffalo Courier-Express. 

Alex Lebovitz, Variety Club auditor, is 

recovering in his home following his release 

from a hospital. For those wishing to send 

him a card, his address is 349 Kenmore 

Ave., Kenmore, N.Y. 14217. 

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BLUE RIBBON AWARD—James 

R. Velde, vice-president of United Artists, 

receives the BOXOFFICE Blue 

Ribbon Award for "Yours, Mine and 

Ours," from Donald M. Mersereau, associate 

publisher and general manager 

of BOXOFFICE. The UA release was 

selected by the members of the National 

Screen Council as the best family 

picture for June. 

Michele Lauria to Post 

For CBS Films in Italy 

NEW YORK—Michele Lauria has been 

named CBS Films' representative in Italy, it 

was announced last week by Norbert T. 

Auerbach, vice-president in charge of European 

distribution. He will supervise and 

coordinate all activities in Italy. 

Lauria began his motion picture career in 

1933 with Columbia. He became managing 

director and general manager of Ceiad-Columbia 

from 1957 until his resignation in 

1967. 

SYRACUSE 

JJosemary's Baby," playing the Westhill 

Cinema and the DeWitt Drive-In, was 

sparked by a newspaper ad with a telephone 

number to call on: "Why should you pray 

for 'Rosemary's Baby?' " However, many 

callers made one-digit dialing errors and kept 

the Internal Revenue Service busy. 

Bill Moclair, manager of the Eckel Theatre, 

won the fatted calf at a WOLF-Radio 

country breakfast. 

Emily Romano Cecconi, cashier at the 

Loew's Theatre 15 years, died Saturday (13) 

in a local hospital. She leaves her husband 

Peter, a daughter Mrs. Robert Bates and 

three sisters. 

MGM's "Alfred the Great" stars David 

Hemmings, Michael York, Prunella Ransome, 

Colin Blakely and Vivien Merchant. 

&mzz 

Lee ARTOE 

RECTIFIER POWER SUPPLIES 

PHILADELPHIA 

Jay 

Holmes, manager of the World Theatre, 

announced that a renovation project 

will begin at the house within four to five 

weeks. The changes will be made in three 

phases, during which the theatre will remain 

open. During the first phase, improvements 

will be made to the men's and women's 

rooms and the auditorium. The second phase 

is aimed at adding a new look to the lobby. 

And the third phase will include a reworking 

of the facade. 

Charles McCauley, a doorman at the 

World, began a two-week vacation Wednesday 

(17). 

Don Goldstein, American International 

Pictures' advertising co-op chief, and Sam 

Hart, AIP exploiteer, were here to arrange a 

campaign for "Wild in the Streets," scheduled 

to open at the Midtown Wednesday 

(31). 

Frances Oberholtzer, AIP cashier's 

clerk, 

has become engaged to Thomas Rominiecki, 

a student at Pierce Junior College here. No 

date has been set for the wedding. 

Sherly Herman, AIP administrative assistant, 

began a two-week vacation Monday 

(15). She will spend most of her time in 

Concord. N.Y. 

Ina Stein, director of the special services 

department at the Boyd Theatre, is spending 

a five-day holiday in parts of New York and 

Long Island. 

Marty Aninsman, an A. M. Ellis Theatres 

district manager, started his two weeks' vacation 

last week (15). He had planned to 

divide his time between the Catskill Mountains 

and the New Jersey shore. 

Hal Marshall, advertising-publicity director 

at the 20th Century-Fox exchange, took 

a one-week vacation to Ottawa, Montreal 

and Toronto in Canada. 

William Benton, manager of the RKO- 

Stanley Warner Astor, and Robert Kessler, 

manager of the chain's Benn Theatre, began 

their two-week vacations Monday (15). 

Jack Heisel left his position as movie 

critic of the Philadelphia Daily News to enter 

the news department of KYW-TV. 

Frank Jelenko, MGM salesman, left 

on a 

two-week vacation to the West coast (15) . . . 

Marie Connell, secretary to Charles Castelman, 

MGM office manager, took off on a 

week's vacation . Smith, a booker at 

MGM, is in the midst of his vacation in 

Las Vegas. 

Mary Merenda, a bookkeeper at the 

Columbia branch, began a week's vacation 

today (22). 

Ed O'Donnell, Warner Bros. -7 Arts salesman, 

has completed a one-week vacation in 

Hawaii. 

Kim Novak, Peter Finch and Ernest 

Borgnine star in MGM's "The Legend of 

Lylah Clare." 


! 

was 

I Space 

WASHINGTON 

PITTSBURGH 

Terry Baker, RKO-Stanley Warner division 

manager, believes the city's theatre business 

"has resumed its normal trend since 

the June 24 curfew." He praises Mayor 

Washington for his "prompt and courageous 

action." All his theatres are doing very well, 

he said. Baker attended a special Navy- 

Marine Corps officers' screening of "Ice Station 

Zebra" at the RKO-SW Uptown Tuesday 

morning (2), for which the print had 

been sent from the MGM Studios. Emery 

Austin came down from the home office 

department of advertising, publicity and 

promotion to assist in hosting the Defense 

Department officials, whom. Baker observed, 

"seemed to be well impressed with 

the realism of the picture." 

Several exhibitors and distributors plan to 

attend the Mid-Atlantic NATO convention 

in Williamsburg Tuesday-Thursday (23-25). 

Among those who have made reservations 

at the Statler Hilton are Julian Brylawski, 

president of NATO of the District of Columbia; 

Jerry Baker, Milton Levins, Embassy 

Pictures manager, and William Michalson, 

AIP salesman, with his wife Ethel 

who is secretary for Tent 11. 

Sid Zins, Columbia regional publicist, sent 

to women members of the press, linen lace 

"hankies" for use when viewing "Interlude," 

which opens Wednesday (31) at the K-B Dupont. 

He quoted the New York Daily News. 

"Get hankies ready for 'Interlude' for a 

woman there is nothing quite like the luxury 

of crying over someone else's doomed love 

affair." Zins left for his vacation Thursday 

(18). Other vacationers from Columbia are 

booker Charles Hurley, in Maine fishing; 

Ethel Finey. secretary to branch boss Fred 

Sapperstein, and Roselie Malone, contract 

clerk. 

Paul Roth, president of the circuit bearing 

his name; Sheldon Tromberg. head of Boxoffice 

Attractions; Ross Wheeler of Wheeler 

Films and Thomas Shales, entertainment 

editor of the Examiner, made up a panel 

to discuss censorship Tuesday evening (16) 

in 

the Jewish Community Center. 

Dan Houlihan, Paramount branch chief, 

who is on crutches, reports he feels "about 

100 pounds lighter" since the cast was removed 

from a leg, which he broke during a 

fall 

on ice. 

Milton Levins, new branch boss at Embassy, 

is back after setting up dates for "The 

Graduate" and "The Producers." Among his 

contacts were Danny Wineburg. Tivoli Theatre, 

Frederick, Md., and Aaron Seidler, JF 

Theatres booker. 

Baltimore. 

Larry Seidel is the new salesman at Cinerama 

Releasing. He previously was with 

Warner Bros. -7 Arts in Pittsburgh. 

Mike Ballantine, MGM area exploiteer, 

in Norfolk and Richmond for "2001 

: A 

Odyssey" . . . Rosemary Carter, AIP 

staffer, is back from her vacation. 

NEW GRANT EXECUTIVE — Israel 

Batista-Olivieri is the new appointed 

administrator of operations for the 

Grant Theatres in Baltimore. Following 

his appointment, Batista-Olivieri appointed 

Earl Braun to manage the 

Hillendale Theatre and Barnard Ankowaik 

to manage the Northwood. 

BALTIMORE 

Qliff Jarrett, owner of the Capitol Theatre 

and Shore Drive-in at Ocean City, reports 

his son Cliff jr., WJZ-TV staffer in 

Baltimore, helped out as cashier at the Capitol 

while he was vacationing at Ocean City. 

The regular cashier was ill. 

Tom LeCompte of Clark Theatre Service, 

was away three weeks vacationing in Florida 

. . . Harry Bondurant, general manager of 

the Gov. Ritchie Drive-in, reports a recordbreaking 

third week for "The Graduate." 

Gerald Kelley, manager of the Lord Baltimore 

Theatre, says the Saturday morning 

kiddie shows, sponsored by local community 

agencies, has surpassed expectations, with 

attendance averaging 700 persons a showing. 

Harold Grott, Harlem Theatre manager, 

arranged special kiddie shows at his house 

and at the Apollo. The Harlem program was 

held Tuesday (16), with the Apollo's show 

scheduled at 10 a.m. Wednesday (24). 

Jack Fruchtman, president of JF Theatres, 

reports the circuit has completed its headquarters 

move into the Tower Bldg. 

The Park Theatre, extensively damaged 

by fire, will not reopen, according to owner 

Joe Walderman. A for sale sign has been 

placed on the building. 

Elmer Nolte, general manager of the Durkee 

circuit, says the Senator Theatre has reopened 

after an extensive remodeling. 

Ronald Freedman, BFS Theatres executive, 

and his wife Janet are the parents of a 

daughter Joy Ivy, born June 22 in Johns 

Hopkins Hospital. Mom and daughter are 

doing fine, but dad is still a bit shaky. 

Gene Moore, Durkee Theatres controller, 

is back at his desk after vacationing and attending 

the Shrine convention in Chicago. 

Martin Connors, a booker at the circuit, also 

has returned from a vacation. 

flie McKnight Cinema, Associated Theatres' 

new twin unit at North Hills, is 

scheduled to open Labor Day. The circuit 

plans to open its Cinema 18 at Erie in 

mid-August, according to Norman Mervis, 

general manager. 

The old Regent in Beaver Falls is being 

remodeled and readied for a mid-September 

opening as the Cinema . . . October 1 is the 

target date for opening the completely rebuilt 

Vogue Theatre at New Castle. It will 

be renamed the Cinema. 

Tent l's annual golf tournament and dinner-dance 

will be Tuesday (30) at the 

Churchill Valley Country Club. 

Al Skigen, for years with Stanley Warner 

and manager of the Strand at Oakland, has 

joined the Associated circuit and is at the 

Monroe Theatre at Monroeville. He succeeded 

Bob Shaffer, who was transferred to the 

Penn Hills Shopping Center Theatre. Bob is 

a son of Ed Shaffer, former exhibitor at 

Slippery Rock. 

George Tice, president of NATO of Western 

Pennsylvania, has been named campaign 

coordinator for the seventh annual March of 

Dimes Festive Food Fair. This year the 

event is scheduled October 16 and 18 from 

10 a.m. to 10 p.m. in the Civic Arena. 

The Humpty Tent, Saints and Sinners 

Club, has scheduled its annual stag picnic 

Tuesday (30) at the Buffalo Inn, South Park. 

Harry Hendel, 72. who died June 18, 

1966, left an estate totaling $155,573, according 

to an inventory filed here. He was 

executive secretary of the former Allied 

Motion Picture Theatre Owners of Western 

Pennsylvania (now NATO) and owner of 

the New Granada Theatre in the Hill District. 

The bulk of the estate was left to a 

nephew Richard Hendel and a nephew-inlaw 

Harold Palanker, both of Buffalo, N.Y. 

United Artists has scheduled a tradescreening 

of "Salt and Pepper" Monday (22) 

in the WAMO Bldg. screening room. 

Jules Curley, RKO-Stanley Warner district 

manager, now will supervise the Warner, 

Squirrel Hill, Manor and South Hills 

Village theatres. The theatres in his former 

district will be handled by Mike Cardone. 

They are the Stanley. Hollywood, Whitehall 

and Sheridan Square. 

Kubrick to Make 'Napoleon' 

For MGM Next Year 

NEW YORK — Stanley Kubrick's next 

film for MGM will be "Napoleon," it was 

announced by company president Robert H. 

O'Brien. Kubrick, whose "2001: A Space 

Odyssey" is currently in hard-ticket release, 

will write, produce and direct the 70mm 

color film on the life of Bonaparte. 

The production will be made in England 

and the Continent. No cast has been announced, 

although shooting is set for next 

year. 


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ject 

NEWS AND VIEWS THE PRODUCTION 

(Hollywood OHke—6331 Hollywood Blvd., Room 709. Pho*e: HO S-V86) 

Labor Council Cancels 

Projectionist Ouster 

SAN FRANCISCO—The Alameda Central 

Labor Council has revoked its expulsion 

of the motion picture projectionsts local 

on orders of AFL-CIO president George 

Meany. Moving Picture Projectionists Local 

169 was expelled June 3 following a 

trial on charges by the striking theatre janitors 

that the projectionists worked behind 

picket lines. 

Meany's action cast serious doubt on the 

success of a similar attempt by the janitors 

to have the projectionists ousted by the San 

Francisco Labor Council. No reason was 

given for his order, issued at the request 

of Richard Walsh, president of the International 

Alliance of Theatrical and Stage 

Employes. 

About 400 theatre janitors have been idle 

for nearly three months after they struck 

62 theatres operated by the United Artists 

circuit. This included the nine UA theatres 

in San Francisco. The Northern California 

Theatre Owners Ass'n, representing 160 

units, 

then locked out the janitors employed 

at the other theatres. 

The projectionists have crossed the picket 

lines and the theatres have continued to operate. 

CBS Calls Off N. Mexico 

Film Due to 'Violence' 

SANTA FE, N.M.—Concern over violence 

in films and TV has affected a film 

project proposed in New Mexico, according 

to Fred Patton, Gov. Dave Cargo's liaison 

man with Hollywood. 

"Slaughter's Trail," scheduled to be a 

feature film and a possible TV pilot, was 

being considered for filming in the state, 

Patton said, and CBS-TV production man 

Robert Beche had spent several days here 

scouting locations. 

"However, author Paul Savage is rewriting 

the script and for the moment the pro- 

has been postponed because of the violence." 

according to Patton. 

Julie Christie has been signed to star in 

Universal's romantic comedy, "In Search of 

Gregory," which will be filmed entirely on 

location in Geneva and Milan starting the 

end of July. 

Church Seminar on Films 

Attended by 50 Ministers 

HOLLYWOOD — Evidence of the 

aroused ministerial interest in films and 

other communications media was seen as 

the Rev. James A. Wall, Christian Advocate 

editor, conducted a one-week seminar 

on films as part of a broad program under 

the joint auspices of the Umted Methodist 

Film Commission and the School of Theology 

at Claremont. 

The group of 50 ministers, attending the 

sessions from cities throughout the United 

States, visited Paramount Studios where they 

were addressed by Robert Radnitz, producer 

of "My Side of the Mountain." Since 

editing is not completed, Radnitz projected 

his Universal release, "And Now Miguel," 

with discussions following. 

At the University of Southern California 

Thursday (11) a visit was arranged to the 

School of Education, where Professor James 

Finn outlined the new technology of communications 

and stressed broad areas of 

penetration. 

The title of the seminar was "The Media 

Revolution." 

WB-7A. 20th-Fox Assign 

Writers to Screenplays 

HOLLYWOOD—Two screenplay 

assignments 

were set by two different studios. One 

was to Richard M. Sherman and Robert B. 

Sherman, Academy Award-winning composers, 

who were assigned by producer Joel 

Freeman to write the screenplay for Warner 

Bros.-7 Arts' "The Adventures of Tom 

Sawyer." 

The other was an assignment to Ring 

Lardner jr. by producer Ingo Preminger to 

write the screenplay for 20th-Fox's "Mash," 

which Preminger will make under the banner 

of his independent company, Aspen 

Productions. 

Jane Fonda Gets Top Role 

In Palomar's 'Horses' 

HOLLYWOOD—Jane Fonda is being 

starred in Palomar Pictures International's 

production of James Poe's "They Shoot 

Horses, Don't They?" the motion picture 

version of Horace McCoy's novel, it was 

announced by Edgar J. Scherick, president 

of Palomar. 

She will report to director Poe in mid-October 

for the start of production. Miss Fonda 

has completed her starring role in "Barbarella," 

which was made in Rome. 

San Francisco Mayor 

Sets Up Film Office 

SAN FRANCISCO—To encourage 

and 

assist filmmakers working here. Mayor Joseph 

Alioto has established the San Francisco 

Film Production Office. 

The office will supply filmmakers with information 

about San Francisco locations 

weather, casting agencies, housing and available 

facilities. It also is designed to cut 

through red tape in working with local 

guilds and unions, in obtaining police assistance 

and in working with any city agency. 

This city has "starred" in dozens of films. 

Its bridges, parks and cable cars have been 

featured in numerous pictures. Two top 

films, "The Graduate" and "Guess Who's 

Coming to Dinner," were set in the San 

Francisco area. And in the first four months 

of this year, five major production companies 

have been on location here. 

The city has proved itself versatile enough 

to play Boston in "The Boston Strangler" 

and the Midwest for "Skidoo," the nearby 

coast did a remarkable job of imitating Cape 

Cod for "The Russians Are Coming the 

Russians Are Coming." 

The area is the home of thousands of professional 

writers, artists, musicians and actors. 

Most film companies shooting in San 

Francisco do a major part of their casting 

here. Professional local casting agencies can 

call hundreds of qualified actors and extras. 

Screening facilities, grips, crews, and equipment 

are available. Sound stages are limited. 

but sufficient. Two recent major features, 

Steve McQueen's "Bullitt" and Richard Lester's 

"Petulia," were produced entirely in 

San Francisco. 

In 1967. San Francisco was the location 

for at least 13 feature length films, and over 

200 national television commercials. This 

year, film producers from New York ar>d 

Hollywood, and from England, Germany. 

Japan, Italy and other countries throughout 

the world are either working here or planning 

a production with the city in mind. 

New CBS Talent Aide 

LOS ANGELES—Robert Thompson has 

moved to CBS Films as new assistant to Jere 

Henshaw, talent executive. Thompson was 

formerly employed with Universal City TV. 

Gregory Peck will star and John Sturges 

direct in "Marooned" for Columbia, a space 

thriller. 

BOXOFFICE :: July 22, 1968 W-l

Hollywood Happenings 

Que of the largest Los Angeles beauty 

events in recent years was held at the 

Goldwyn Studios Friday (12). when 200 

young women sought modeling contracts 

totaling $50,000. Top winner of Stewart 

Cowley's Model-of-the-Year pageant in New 

York September 14 gets $25,000. 

Second and third spots are worth $15,000 

and $10,000, respectively. Top models were 

selected by a judging panel and the local 

winner will appear on a 90-minute CBS-TV 

pageant in New York with beauties from 50 

cities. 

• 

Three novels, which were purchased by 

Universal, hit the New York Times bestseller 

list. They are Arthur Hailey's "Airport," 

Leon Uris' "Topaz" and "Red Sky 

at Morning." 

• 

Marty Roth, president of Fourways Productions, 

announced the appointment of 

Howard H. Ross as executive vice-president 

of the company. 

• 

The Howard A. Anderson Co. has been 

contracted to create the main titles and effect 

the opticals for "The Illustrated Man," 

Warner Bros. -7 Arts feature, starring Rod 

Steiger and Claire Bloom. 

* 

Producer Elmo Williams started negotiations 

for the purchase or lease of 64 World 

War II aircraft to be flown in action scenes 

of "Tora! Tora! Tora!" story of the Japanese 

attack on Pearl Harbor. Production is 

scheduled to begin in Japan in November, 

with the American filming to start early next 

year in 

Hawaii. 

* 

Designer Helen Rose was the principal 

speaker at the luncheon Wednesday (17) 

which highlights the summer market week 

of the Los Angeles Home Furnishings Mart. 

Designer Rose demonstrated the wardrobe 

she created for Debbie Reynolds in National 

General's "How Sweet It Is!" 

• 

Jeff Livingston, vice-president and director 

of advertising and publicity for Mirisch 

Productions, returned to Los Angeles from 

a week of meetings with UA executives on 

the "Sinful Davey" distribution. 

• 

Bischoff-Diamond Productions is negotiating 

for rights to "The Maverick Queen," 

originally a Barbara Stanwyck film. The 

film's ownership has reverted back to Zane 

Grey Enterprises, according to Romer Grey. 

• 

Dimension 150, Inc., now has 22 of the 

world's theatres equipped with the system. 

South America is the scene of the next drive, 

with openings set soon. 

• 

The "Hello, Dolly!" float, entered by 

Farmers Insurance Group in the annual 

Portland Rose Festival and winner of the 

Grand Sweepstakes, will be on tour throughout 

the Northwest for the next two months 

to 

exploit the 20th-Fox supermusical. 

• 

Youthful British actress Marilyn Rickard's 

performance in the soon-to-be-released "The 

Touchables" has resulted in a 20th-Fox contract 

for an additional film, as yet not selected, 

with options for six more feature pictures. 

* 

Norman Rosemont Productions has 

opened West Coast headquarters in Century 

City so Norman can concentrate on production 

for Broadway, motion pictures and television 

and discontinue his personal management 

unit. 

• 

Walter J. Klinger, production estimator 

for Paramount Television, is retiring August 

1 after 49 years in the motion picture and 

television industry. 

• 

Sidney Lumet. who is planning to film 

"The Sea Gull" for Warner Bros.-7 Arts in 

and around Stockholm, anticipates assembling 

the cast August 15 for a week of rehearsals 

before launching production. 

Dale Olson Publicity Chief 

For Hollywood PR Firm 

HOLLYWOOD — Dale Olson has resigned 

his post as publicity director for 

Mirisch Productions, to join Rogers, Cowan 

& Brenner as director of publicity for the 

motion picture division, it was announced 

by Warren J. Cowan, president of the public 

relations firm. He will work on all aspects 

of accounts involving film personalities, 

motion picture campaigns, production 

organizations, producers, directors and writers. 

Olson is expected to move into his new 

position August 5, following the selection 

of his replacement at Mirisch. He has been 

Mirisch publicity director 26 months. Previously, 

he was a reporter and drama critic 

for Variety in Hollywood and had been 

with the West Coast office of Boxoffice. 

MPTRF Auxiliary Plans 

To Operate Thrift Shop 

HOLLYWOOD—An auxiliary to the 

Motion Picture and Television Relief Fund, 

to be known as Filmdom's Junior League, 

has been formed to organize and operate 

a thrift shop at the fund's Hollywood offices. 

The shop will be known as the Cinema 

Glamour Shop. 

Betty Lou Oppenheim, president of the 

organization, announced that the group is 

seeking donations of clothing, bric-a-brac, 

small antiques and jewelry, and that all donations 

are tax deductible. Large items are 

not being sought at this time because of 

restricted space, she said. 

The Glamour Shop is slated for an October 

opening. Until that time, donations may 

be dropped off at the fund office. 

AFI, Art Groups to Do 

Ford Documentary 

By SYD CASSYD 

HOLLYWOOD—The marriage of Hollywood 

and the arts was partially consummated 

Monday (15), when the California 

Arts Commission, the National Arts Foundation 

and the American Film Institute arranged 

a $29,000 film documentary on the 

art of director John Ford. 

Peter Bogandovxh, whose book on Ford 

is on the presses, will be the documentarian. 

The film has been slated for study in 

schools. It will be produced in 16mm. 

George Stevens jr., director of the AFI, 

in answer to questions about possible distribution 

of the film through theatres in 

35mm, said after the film is completed the 

theatre market will be studied. However, he 

said the primary purpose for this first film 

in the institute's program is on the nontheatrical 

level of distribution. 

Plans are to assemble clips of films made 

by Ford into a meaningful factual and hopefully 

critical explication of the director's 

technique. 

During President John F. Kennedy's administration 

the various states' art commissions 

became fashionable, once the commission 

was inaugurated. James Silke, a 

writer on the California commission, is 

chairman of the film committee. 

While many of the state commissions 

have funded projects in the arts, such as 

music, dancing and painting, this will be 

the first film project joining Hollyood professionals 

with the arts groups. 

The joint luncheon of the two art organizations 

was attended by members of the 

Vine Street Irregulars at the group's monthly 

meeting in the Brown Derby. 

Hotel of Stars to Receive 

Festive Champagne Salute 

HOLLYWOOD—The "topping out" ceremony 

for the Sheraton Universal "Hotel of 

the Stars" at Universal City, is scheduled 

Tuesday (23), with Otto Tipton, Sheraton 

Hotels regional manager, and Jules Stein, 

MCA board chairman, to officiate. 

Stars, civic leaders and press are expected 

at the "champagne salute." The 500-room, 

21 -story hotel, largest in San Fernando Valley 

and the highest all-concrete structure in 

southern California, will have its grand opening 

in December or January. 

Antiviolence Talks Shift 

To Austria After H'wood 

HOLLYWOOD — "Violence and the 

Mass Media" will be discussed in an overseas 

session at Salzburg, Austria, next 

month when the Hacker Foundation conducts 

meetings there as a followup on two 

seminars held in Hollywood. 

At a press conference in the Los Angeles 

Press Club Friday (12), Dr. Frederick 

Hacker, psychiatrist, introduced Frank 

Mankowiecz, press secretary to the late Sen. 

Robert F. Kennedy. 

W-2 BOXOFFICE July 22, 1968

STABBING 

WENDELL COREY 

JOHN CARRADINE 

TOM PACE JOAN PATRICK a*d RAFAEL CAMPOS as juan 

WITH TUBA SATAMA WILLIAM BAGDAD JOSIFH HOOVE* VINCINT BABBI VICTO* IZAY 

EASTMANCOLOR "wouceo «to dihected by TED V. MIKELS 

A RAM LTD.-T.V. MIKELS FILM PRODUCTION Released by GENENI Film Distributing Co. Inc 

WESTERN 

Seymour Borde & Assoc. 

1664 Cordova Street 

Los Angeles, Calif. 90007 

(213) 731-8748 

CHICAGO 

Gilbreth Film Co. 

54 W. Randolph Street 

Chicago, Illinois, 60601 

(312) 726-6220 

INDIANAPOLIS 

Howco Films 

6385 N. Park Avenue 

Indianapolis, Indiana, 46220 

(317) 253-1536 

DETROIT, CLEVELAND 

Jim Dempsey & Assoc. 

4110 Secor Road 

Toledo, Ohio, 46323 

(419) 474-4291 

ATLANTA, CHARLOTTE, JACKSONVILLE 

Specialty Film Service Corp. 

501-502 Bona Allen Bldg. 

Atlanta, Georgia, 30303 

(404) 525-8065

'Graduate Still Leading First Runs 

In LA, 'Rosemary's Baby Big 540 

LOS ANGELES — With magnificent 

weather inducing the average theatregoer to 

indulge in many forms of outdoor entertainment, 

grosses slipped slightly, Disneyland 

being the most formidable competitor. One 

of the new arrivals was "How Sweet It Is!" 

— a pleasing 210 at the Pantages Theatre, 

"The Graduate held its firm grip on the 

No. 1 grossing percentage, scoring 640 in 

the 30th week at the Four Star Theatre. 

"Rosemary's Baby" ranked second with 540 

in a fifth week at the Crest. Also in the big 

class was "Prudence and the Pill," a secondweek 

offering at the Village Theatre. 

. 

(Average Is 100) 

Beverly The Swimmer (Col), 5th wk 75 

Bruin Inspector Clouseau (UA), 7th wk 75 

Carthay Circle Gone With the Wind (MGM), 

40th wk 170 

Century, Picfair Therese ond Isabella (Audubon), 

3rd wk 230 

Chinese The Thomas Crown Affair (UA), 3rd wk. 210 

Cinerama Comelot (WB-7A), 37th wk 190 

Crest Rosemary's Baby (Para), 5th wk 540 

Egyptian The Detective (Univ), 3rd wk 180 

El Rey, Vogue Bandolero! (20th-Fox), 2nd wk. . .100 

Fine Arts The Hour of the Wolf (Lopert) 155 

Four Star The Graduate (Embassy), 30th wk. 

Granada The Producers (Embassy), 16th wk 

.640 

175 

Hollywood, Fairfax The Devil's Brigade (UA), 

2nd wk 125 

Iris Planet of the Apes (20th-Fox), 5th wk 150 

Lido Elvira Madigon (Cinema V), 21st wk 100 

Loew's Doctor Dolittle (20th-Fox), 30th wk 70 

Pantages How Sweet It Is! (NGP) 210 

Pix, Plaza The Odd Couple (Para), 4th wk 410 

Regent A Man and a Woman (AA), 81st wk. . .170 

Village Prudence and the Pill (20th-Fox), 

2nd wk 505 

Warner Hollywood 2001: A Space Odyssey 

(MGM), 15th wk 470 

Wilshire The Secret Life of an American Wife 

(20th-Fox), 2nd wk 125 

Wiltern, World The Green Berets (WB-7A), 

2nd wk 175 

'The Graduate' Gains Back 

To High 850 in Portland 

PORTLAND—Boxoffice returns zoomed, 

led by "The Graduate" soaring to 850 in its 

23rd week at the Cinema 21. "Rosemary's 

Baby" kept the Bagdad and Valley theatres 

packed. 

. 

Bagdad, Valley Rosemary's Baby (Para), 2nd wk. 250 

Broadway Doctor Dolittle (20th-Fox), 5th wk. .200 

.850 

Cinema 21 The Graduate (Embassy), 23rd wk. 

Eastgate 1 Anzio (Col) 145 

Fine Arts Elvira Madigan (Cinema V), 17th wk. 235 

Fox, 82nd Street The Green Berets (WB-7A), 

2nd wk 175 

Hollywood 2001: A Space Odyssey (MGM), 

5th wk 250 

Irvington Guess Who's Coming to Dinner (Col), 

22nd wk 200 

Music Box, 104th Street The Thomas Crown 

Affair (UA), 3rd wk 200 

Off-Broadway The Fox (Claridge), 15th wk 200 

Oriental Prudence and the Pill (20th-Fox) 150 

Orpheum, Sandy The Detective (20th-Fox) ....200 

'2001: A Space Odyssey' GOO 

2nd Week in San Francisco 

SAN FRANCISCO— In a week marked 

by the opening of six widely publicized 

pictures, a second-week attraction ran off 



their School Vacations, Saturdays/ 


with a fILMACK Trailer. 

iilmack hi. 

YOU'LL 

SELL 

POPCORN 

& CANDY 

GALORE I 

1 327 So. - - _ Chicago, 

Wabash 

.606051 


with the highest grossing percentage. "2001: 

A Space Odyssey" appeared to be geared to 

the entertainment desires of most theatregoers, 

rating 600 in a second week at the 

Golden Gate Theatre. All of the newcomers 

rewarded theatres booking them with big. 

plump percentages: "Petulia," 380, Northpoint; 

"Therese and Isabelle," 300, Presidio; 

"Rosemary's Baby." 370, Cinema 21: "The 

Green Berets," 270, at the Coliseum, Geneva 

and El Rey; "The Odd Couple," 200, Alhambra, 

and "Never a Dull Moment," 180 

at the Warfield. 

Alexandria, Spruce Boom! (Univ), 2nd wk 130 

Alhambra The Odd Couple (Para) 200 

Bridge The Story of a 3-Day Pass (Sigma III), 

3rd wk '20 

Cinema 21 Rosemary's Baby (Para) 370 

Coliseum, Geneva, El Rey The Green Berets 

(WB-7A) 270 

Crest, Fox Parkside Madigan (Univ), 2nd wk. . . . 1 50 

Crown, Guild Wild in the Streets (AIP), 5th wk. 90 

Golden Gate 2001 : A Space Odyssey (MGM), 

2nd wk 600 

Golden Gate Penthouse Gone With the Wind 

(MGM), 36th wk 190 

Larkin—Bedazzled (20th-Fox), 1 2th wk 80 

Metro The Graduate (Embassy), 27th wk 120 

Music Hall Elvira Madigan (Cinema V), 14th wk. 80 

Northpoint Petulia (WB-7A) 380 

Presidio Therese and Isabelle (Audubon) 300 

Richelieu Benjamin (Para), 2nd wk 70 

Warfield— Never a Dull Moment (BV) 180 

'Fifth Horseman Is Fear' 

Starts at 150 in Denver 

DENVER — "The Fifth Horseman Is 

Fear," Denver's only first-week feature, recorded 

150, a gross reading that put it 

among the leading business winners. "2001: 

A Space Odyssey," 14th week at the Cooper, 

made the best showing at the boxoffice with 

180, nosing out "The Odd Couple," which 

grossed 175 in the third week of a threetheatre 

booking. "The Green Berets" ranked 

No. 3 in the grossing parade on strength of 

160, also in a three-theatre booking. 

A'addin Camelot (WB-7A), 22nd wk 125 

Arvada Plaza, Paramount, South The Odd 

Couple (Para), 3rd wk 175 

Centre Bandelero! (20th-Fox), 3rd wk 125 

Century 21 Boom! (Univ); Wait Until Dark 

(WB-7A), 4th wk 80 

Cherry Creek, North Valley, Villa Italia The 

Green Berets (WB-7A), 2nd wk 160 

Cooper 2001: A Space Odyssey (MGM), 14th wk. 180 

Denham Gone With the Wind (MGM), 38th wk. 125 

Denver The Thomos Crown Affoir (UA), 3rd wk. 135 

Englewood, Northglenn, Westland The Detective 

(20th-Fox), 2nd wk 1 25 

Esquire The Graduate (Embassy), 30th wk 150 

Vogue The Fifth Horseman Is Fear (Sigma 111) .150 

'Rosemary's Baby' Huge 400 

At Seattle Music Box 

SEATTLE — Cooler weather combined 

with a couple of outstanding films boosted 

ratings. At the Music Box, the opening week 

of "Rosemary's Baby" rang up a sensational 

400, while "The Odd Couple" continued its 

phenomenal run at the Blue Mouse, scoring 

300 in its fourth week. "The Graduate" 

wound up a successful 29th week at the 

Town and "The Fox" completed a strong 

13th week at the Uptown with 150. 

Blue Mouse The Odd Couple (Para), 4th wk. . . .300 

Coliseum Bandolero! (20th-Fox), The Day the 

Fish Came Out (IC), 2nd wk 140 

Fifth Avenue Doctor Dolittle (20th-Fox), 

19th wk 100 

Music Box Rosemary's Baby (Para) 400 

Seattle 7th Avenue The Thomos Crown Affoir 

(UA); Johnny Yumo (AP), 3rd wk 100 

Town The Graduate (Embassy), 29th wk 200 

Uptown The Fox (Claridge), 13th wk 150 

Henshaw Heads Production 

For Cinema Center Films 

LOS ANGELES—Jere C. Henshaw has 

been appointed vice-president in charge of 

production for Cinema 

Center Films, it 

was announced by 

Gordon Stulberg, 

president. 

Henshaw 

has been functioning 

as executive in charge 

of talent since he 

joined the company. 

Henshaw began his 

industry career at 

Columbia Studios 

where he served for 

Jere C. Henshaw 

six years before joining Music Corp. of 

America as an executive in charge of talent 

for television at Revue Productions. He subsequently 

directed talent and casting for 

Universal City Studios for the same organization 

and later was placed in charge of 

creative affairs for Universal's program of 

motion pictures for television, a position he 

held until he joined Cinema Center Films. 

Stulberg said, "While the division, from 

the time of its formation, had been conducting 

an intensive search for a qualified head 

of production, Henshaw, who joined the 

organization in September, showed such an 

immense capacity for the work he had undertaken 

that it became increasingly clear 

that we would not have to look beyond the 

organization to fill the position." 

Additional Filming Services 

Established in Santa Fe 

SANTA FE, N.M.—Three companies 

have established offices in the New Mexico 

Film Center here to provide additional services 

for motion picture producers planning 

films in the state. 

Bouche Productions—local Technicolor 

Corp. representative—has expanded to include 

a darkroom and film editing department. 

John Paradis will provide set construction 

facilities, and Hilliard Crown has installed 

data processing equipment for payroll and 

other financial services. 

Conversion of the old New Mexico National 

Guard Armory into film studios is 

well under way. 

Ted Munn is president of the center, and 

retired Hollywood designer Charles Le- 

Maire is chairman of the board. 

Fred Baum Now Operating 

Theatre Eguipment Firm 

From Mideast Edition 

CINCINNATI—General Theatre Equipment 

Co., the area's 

new supply house, has 

its display and stockroom, including repair 

parts, on the ground floor of the Universal 

exchange building, 1628 Central Pkwy. 

The company is owned and operated by 

Fred Baum, Hamilton, who had been in motion 

picture exhibition many years. Baum's 

company carries a full line of motion picture 

equipment and stocks repair parts for 

its merchandise. 

W-4 


Morgan Joins Ross Hunter 

As Publicity Coordinator 

HOLLYWOOD—Don Morgan, unit publicist 

at Universal 19 years, has joined Ross 

Hunter Productions to supervise and coordinate 

publicity on all 

future projects. 

The new assignment will involve Morgan 

in publicity and promotional plans for five 

films Hunter has on his 1968-69 schedule. 

In addition to the film version of "Airport," 

current No. 1 best-selling novel. Hunter is 

preparing "The Jazz Babies," a musical set 

in the '30s, a follow-up to his highly successful 

"Thoroughly Modern Millie." and "The 

Public Eye," planned for a British 

locale. 

Morgan, who began his career in 1935 

with the newly merged 20th Century and 

Fox Films, also will supervise and coordinate 

publicity on "Play Misty for Me" and 

"No Little Thing," Hunter productions, to 

be produced by Jacque Mapes. 

Theatre Credit Card Study 

Under Way in Arizona 

PHOENIX. ARIZ.—NATO of 

Arizona 

has begun an "in depth" study pertaining to 

possible use of credit cards at motion picture 

theatre 

boxoffices. 

Representatives of the Valley National. 

Arizona's largest banking chain, are assisting 

the committee named by B. V. Sturdivant. 

to conduct the study. In the theatre group 

are Neal Meyer, chairman; Ewart Edward, 

Harry Karp and Dick Smith. 

LOS ANGELES 

^*he David Rector family gave up the lease 

on the Admiral Theatre in Hollywood 

after 1 1 years of operation. The lease was 

taken over by Sheldon Smerling's Trans- 

Beacon Theatres, which operate coast-tocoast. 

Jules Needelman and Elmer Hollander 

have changed the name of their film company 

to Tower Film Corp. They will remain 

at the same quarters at 8400 Sunset Blvd.. 

where they operated the former Hollander 

Film Co. Needelman just returned from a 

swing around his territory. 

Irwin Yablans, branch manager of Paramount 

Pictures, was happy with two things 

in this territory. He made a successful swing 

of the area with salesman John Kitts and 

held the popular "Day at the Races" for the 

Will Rogers Memorial Fund Friday (19). In 

San Diego they conferred with exhibitor Sam 

Russo. 

A managers conference was attended by 

divsion manager Milt Charnass and branch 

manager Joe Kaitz of Warner Bros.-7 Arts 

in San Francisco. 

Division manager Ward Pennington of 

Paramount heads for a tour of his territory. 

Ray Axelrod, Allied Artists, reports the 

83rd week of "A Man and a Woman" has 

passed and an all-English version will soon 

open at the Airport Drive-In at Santa Barbara, 

the Joshua in Victorville, Sky-Line at 

Barstow and the Big Sky in San Diego, all 

day-and-date. 

Harry Goldfarb, Azusa Theatre at Azusa, 

was here conferring with Syd Lehman and 

Harry Rackin. Norman Goodin, operator of 

the Orange and Villa theatres at Orange; 

Fred Davis, Brea Theatre at Brea and 

Dwight "Red" Harkins, Tower Plaza and 

Cinema in Phoenix, also visited Exhibitors 

Service. 

Duke Doughlyn, Embassy division manager, 

returned to his desk after a vacation 

. . . 

. . 

Les Laskey is the new sales trainee at 

20th-Fox . Jeanne Caber transferred from 

the Indianapolis 20th-Fox exchange to the 

office here. Mildred Bermack, formerly of 

the National General Corp., also has joined 

the local exchange. 

It's a girl for the Joe Escobedos. The 7- 

pound 7-ounce baby was born Friday (12). 

The father is head shipper at National 

Screen Service. 

Marie Ratke, 51, wife Norbert Ratke. 

member of the Warner Bros.-7 Arts security 

department, died Monday (15) at the Motion 

Picture Country Home. In lieu of flowers, 

donations were suggested for the home. 

Announcement 

AFTER 40 YEARS WITH RCA SERVICE 

COMPANY AND TWO YEARS WITH THE 

JOHN P. FILBERT COMPANY, HAL 

MADISON IS AT LIBERTY. 

HAL MADISON 

3130 OAKSHIRE DRIVE 

HOLLYWOOD, CALIFORNIA 90028 

462-2979 

BOXOFFICE :; July 22, 1968 W-5

Lippert Interests 

Adding Two Units 

Blind Babies Foundation. A book of 12 

tickets sells for $10, with the seller keeping 

the two extra tickets or selling them for himself. 

The ticket stubs with the money should 

be returned to Mrs. J. E. Henning, 3727 

Webster St. Additional books are available 

from Mrs. Al Grubstick, phone 922-0525, 

or Mrs. Henning, 931-7125. Mrs. Irving 

Levin is president of the women's group. 

« If 

i 

iigpM 

Shown in an artist's rendering is the $500,000 twin indoor theatre being built 

at Alameda, Calif., by Robert L. Lippert and Leslie and Albert Kessler. The de 

luxe unit will be part of the South Shore Shopping Center. 

ALAMEDA. CALIF.—The management 

of the Showcase Theatre has announced October 

1 as the opening date of a half-million 

dollar twin theatre it is building in the South 

Shore Shopping Center. 

The new theatre will have two 336-seat 

auditoriums served by a common lobby and 

the latest continental seating, which eliminates 

the center aisle and provides extra 

space between rows. Theatre patrons will 

have available to them an unusually large 

parking area which is provided by the shopping 

center. 

Specialty pictures and roadshow attractions 

will be featured by the new theatre following 

their Oakland showing. 

Ownership of the twin theatre is headed 

PACIFIC 

THEATRE 

EQUIPMENT 

CORPORATION 

CENTURY PROJECTION 

EQUIPMENT AND MANY 

OTHER QUALITY PROD- 

UCT 

LINES. 

PACIFIC THEATRE EQUIPMENT 

CORPORATION 

142 LEAVENWORTH STREET 

SAN FRANCISCO, CALIFORNIA 94102 

TELEPHONE (415) 771-2950 

by Robert L. Lippert and Leslie and Albert 

Kessler. Both are from the Bay area and 

operate theatres and drive-ins throughout 

California. 

Continental 

Seating Featured 

In Another Lippert Theatre 

OAKLAND, CALIF. — Robert L. Lippert's 

ultramodern Showcase Theatre is 

scheduled to open August 15. The intimate, 

275-seater is located in the Rockridge Shopping 

Center on Broadway at Pleasant Valley 

Road. 

As is the case with some other Lippert 

theatres. Showcase Theatre will have continental 

seating which eliminates the center 

aisle and provides exceptional viewing of 

the screen. The theatre policy will be to feature 

only outstanding long-run attractions. 

Lippert, who spent 18 years in Hollywood 

producing more than 300 motion pictures 

for 20th Century-Fox. now operates 56 theatres 

in California and Oregon. 

SAN FRANCISCO 

TfiJM Von Hauffe, booker at General Theatrical 

Co., has returned from a week's 

vacation. He toured northern California to 

the Oregon border. He also visited the 

Mount Vue Drive-in at Mount Shasta, which 

is booked by GTC. 

Harry Rice, manager of the Embassy 

Theatre, announced the engagement of his 

daughter Mary Therese to Ronald John 

Zolezzi. She is a graduate of the Convent 

of the Sacred Heart and attended City College 

cf San Francisco and the Sorbonne in 

Paris. He was graduated from St. Ignatius 

High School and the University of Santa 

Clara. The bride-to-be is a third-generation 

San Franciscan and Zolezzi is a fifth-generation 

native. They plan an October wedding. 

The Tent 32 Women of Variety was given 

a fabulous double-strand cultured-pearl 

necklace with an imperial jade and diamond 

clasp. The piece is valued in four figures. 

The group plans to hold a raffle for the 

necklace, with the proceeds going to the 

Publicist Camille Barnes had Sharyn 

Kinzie and Sonny West, stars of Crown 

International's "The Hellcats," on radio and 

TV to plug the film, which is handled locally 

by Bob Leach, Favorite Films branch chief. 

Fred Reeve, who bought Humphrey Bogart's 

movie river boat the African Queen 

in Uganda and had it brought to the United 

States aboard a large freighter, turned over 

the vessel to some firemen in San Rafael, 

who volunteered to restore her. The boat 

sailed across the bay to Fisherman's Wharf, 

surrounded by a flotilla of yachts. It will be 

on display at the wharf, then go on a national 

tour to raise money for the American 

Cancer Society. 

Fess Parker, a Santa Clara University 

regent, was in town to attend the school's 

graduation exercises. 

Leon Brandt, head of the Lopert division 

of United Artists, spent several days here 

conferring with United Artists' branch manager 

Ralph Clark and exhibitors. Discussed 

was the success of Lopert's "Here We Go 

Round the Mulberry Bush" and "Revolution," 

which was filmed in this city. 

Don Fuller, district 

manager for National 

General, has returned from Seattle and Portland. 

He is preparing the opening of "How 

Sweet It Is!" The National General Pictures 

branch office is located in the new Fox 

Plaza Bldg. 

The East Bay Motion Picture and TV 

Council held its annual officer installation 

and film preview at the Fairfax Theatre in 

Oakland. The new officers are Mrs. Robert 

Hunter and Mrs. George Scotlan, vice-presidents; 

Mrs. Joseph Osanna, recording secretary; 

Mrs. Sam Ducato, treasurer, and Mrs. 

Charles Sappema, auditor. 

Plans for a merry-go-round and an enclosed 

circular pony track, to implement the 

two new separate 360-seat theatres in the 

South Shore Shopping Center, have been announced 

by independent producer and theatre 

owner Robert L. Lippert. He is building 

the two units and expects to have them in 

operation by early October. 

WANTED 

EXPLOITATION 

FILMS 

FOR EASTERN MARKET 

TO BUY OUTRIGHT or with 

DISTRIBUTION DEALS 

Write or call Mr. Buyer 

/""lUCY ^'' m 

' 

V.INCA 212-524-6654 

nt' us,nos Corp. 

251 W. 42nd St.—N.Y., N.Y. 10036—Suite 412 

W-6 BOXOFFICE :: July 22, 1968

DENVER 

The Rocky Mountain Motion Picture Ass'n 

presented an $18,500 donation to the 

University of Denver speech and hearing 

center. The presentation was made hy Leonard 

Albertini, a director of Wolfberg Theatres 

and president of the association. 

Lou kolocheski has resigned his post at 

Atlas Theatres and moves to Paramount 

Pictures, where he will handle the bookings. 

His Atlas post will be filled by Bruce Archer, 

who has been with the company a number 

of years in managerial posts. Most recently 

he handled the Gothic Theatre in Englewood. 

. . American 

Mr. and Mrs. Richard Dietz have closed 

the Rainbo Theatre at Cope . 

. . 

International Pictures screened "Helga" at 

the Century screening room . Harold Mc- 

Cormick. Skyline Theatre, Canon City, has 

been commissioned a colonel in the Air 

Force Reserve. 

Hal MeClure flew in from Kansas City to 

set dates for the various Commonwealth 

situations . . . Also in to buy film and set 

dates were Vern Peterson, Paramount Theatre, 

Cheyenne, Wyo.; John Lindsey, Rialto, 

Loveland; Don Swales, Wheeler Opera 

House, Aspen; Bernie Newman, Gem Theatre, 

Walsh; Bob Heyl, Wyoming Theatre, 

Torrington, Wyo., and Ike Ross, Capitol 

Theatre. 

Springfield. 

Ralph Batschelette, manager of the Center 

Theatre, has completed 20 years of service 

to the Central City Opera House Ass'n. For 

the occasion the Central City Businessmen's 

Ass'n has mounted a plaque in Batschelette's 

honor on the downtown American Legion 

Bldg. 

The Roundup Riders of the Rockies, a 

group of about 100 horsemen from all over 

the United States, is making its annual 

week's ride through the wilderness. The 

group is in its 20th year. Five of the original 

members, all from show business, are making 

the trip. The group is led by Frank H. 

Ricketson jr., who was president of Fox 

Intermountain Theatres; A. P. "Tony" Archer 

and Joe Dekker, who operated the Civic 

circuit; Claude Graves, who operated the 

Flatirons Theatre in Boulder, and Mel Glatz, 

who still is active in the business. 

WB-7A's 'Good, Bad Guys' 

To Film in New Mexico 

SANTA FE, N.M.—Gov. David Cargo, 

who has been on a strong personal campaign 

to lure more film production to New 

Mexico, said here that Warner Bros.-7 Arts 

would shoot much of "The Good Guys, the 

Bad Guys" in northern New Mexico this 

fall. 

He made the statement in connection 

with his attempts to halt abandonment of 

the Denver and Rio Grande Western narrow-gauge 

railway in northern New Mexico 

and south central Colorado. The road 

is the last remaining steam operated com- 

WB-7A DRIVE PARTICIPANTS IN DENVER—Taking part' in Warner 

Bros.-7 Arts' First Anniversary Global Sales Drive in Denver, from left to right, 

are Quintin Horn, Gwen Erdmann, Betty Walton, Floyd Brethour, Ann Tarantino, 

Marguerite Johnson and branch manager Gene Vitale. 

mercial carrier in the U.S., and abandonment 

has been asked by the line because of 

continued financial losses. 

Cargo said the line has okayed use of 

its facilities for shooting of portions of 

the WB-7 Arts film, starring Robert Mitchum 

and George Kennedy, in September 

and October. The film is reportedly budgeted 

at $3,500,000. 

Cargo indicated that several other film 

companies are interested in shooting pictures 

in the area and making use of the antique 

train. He indicated that about $15 

million in film productions are planned in 

the area. 

50th Year for Charlevoix 

From Mideast Edition 

DETROIT—The Palace Theatre at 

Charlevoix 

is marking its 15th year under the 

operation of one family. Now "A Taylor 

Enterprise." the house was opened in 1918 

by the late Lou Moon. 

The ownership and management have for 

years been by Lester H. and Louise Taylor. 

THE 

NEW REED DR VE 

. N 

First Nevada Theatre 

For General Cinema 

SPARKS, NEV.—The opening of the 1,- 

000-seat Reno-Sparks Cinema here Wednesday 

(17) marks the first theatre in Nevada 

to be operated by General Cinema Corp. of 

Boston. The new house brings the total number 

of units in the circuit to 156. 

The Reno-Sparks Cinema opened officially 

with a ribbon-cutting ceremony in which 

city officials, shopping center representatives 

and General Cinema executives participated. 

The premiere attraction at the theatre was 

"How Sweet It Is!" 

F&B Industries Acquires 

Additional Studio Space 

From Eastern Edition 

NEW YORK—Film Producers Services, 

a new division of F&B/CECO Industries, 

will operate the former Fox Movietone 

Studios and buildings at 460 West 54th St. 

SPEAKERS 

Can be dropped or thrown from Car Windows on to solid concrete 100 or more 

times without causing Cone/Mechanism to go Dead or Off-tone. New Improved and 

stronger "break-a-way" Hanger Arm (easily replaced in field) minimizes damage to 

Speaker Case when run over. Sound Cutoff Kits for all speakers now available. 

Also repair parts for other makes, cords, theft resistant cables, volume controls. New Cone/Mechanisms, 

etc., etc. Factory re-manufacturing of your old Cone/Mechanisms. 

WWfei for Brochure and Parts Catalog 

deed Speaker GampoHy 

(Speakers — Junction Heads — Parts) Rt. 1, Box 561 —Golden, Colo. 80401 

BOXOFFICE :: July 22, 1968 W-7

ALBUQUERQUE 

ftflilas Hurley jr., son of long-time Tucumcari 

(N.M.) theatreman Milas Hurley, 

now retired, has written a play which will 

open the fall season at the University of Albuquerque. 

The work is titled: "The Collected 

Works of Claudia." Young Hurley, now 

a freelance writer here, worked in his father's 

theatre at Tucumcari as a child. 

NGC FOX DEBUT IN SALT LAKE CITY—Cutting of a 70mm film ribbon 

signals the official opening of National General Corp.'s 914-seat Fox Theatre, built 

at a cost of $600,000. Participating in the ceremonies in the Cottonwood Mall Shoping 

Center are, left to right, John Telia, circuit Utah-Idaho-Montana district manager; 

William H. Thedford, vice-president-director of theatre operations: Gov. 

Calvin Rampton of Utah; western star Chill Wills; Jack McGee, the circuit's Mountain-Midwest 

division manager, and Arthur Anderson, manager of the Fox. 

SEATTLE 

Among the rash of robberies in the Seattle 

area was that at the Sunset Drive-In. 

Donna Koval, an employe, was robbed of 

$200 Friday evening (12). The bandit, a 

youth of about 16, was armed with a hunting 

knife and wore a nylon stocking over his 

face. 

The owners of a drive-in at Bellevue, who 

were restrained in a Superior Court ruling 

from using Evergreen as the name of the 

airer, have filed an appeal in the state 

Supreme Court. The Evergreen State 

Amusement Co. won a restraining order to 

prevent the use of the company name by the 

airer. The defense contends that the circuit 

does not use its Evergreen name for any of 

its 

theatres. 

Lee ARTOE 

Rfor XENON arc lamps 

WRITE— 

The Exhibitor Has His Say 

TO: 

BOXOFFICE. 825 Van Brunt Blvd.. 

Title 

Comment 

Kansas City. Mo. 64124 

Construction Has Started 

On New Westgate Theatre 

ABILENE, TEX.—Construction is now 

underway on a 950-seat theatre for the 

Westgate Shopping Center. 

The building will be leased to General 

Cinema Corp. of Dallas, according to H. S. 

Higginbotham, head of Westgate Corp., 

builders of the $250,000 masonry structure. 

The new amusement palace will have 13,- 

000 square feet of floor space and will feature 

an overhang canopy in front of the lobby. 

The ticket office will be inside the lobby. 

The construction is being done by the Abilene 

firm of Haney & Sively. They have 240 

calendar days in which to complete the project. 

Landers & Campbell, Abilene architects 

and engineers, drew the plans. 

Ena Hartman Is Mayor 

HOLLYWOOD—Ena Hartman, Universal 

contract actress, has been installed as 

mayor of Universal City, succeeding Eileen 

Wesson, who has held the honorary office 

for a year. 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS. 

Company 

Days of Week Played Weather 

Exhibitor 

Theatre 

— Right Now 

Actress Corinne Calvet was married Friday 

(5) in Santa Fe to photographer Robert 

Wirt, it was reported here by Santa Fe County 

clerk Pita Gonzales. 

Jan Sterling was in Albuquerque Saturday 

night (13) for personal appearances at a 

fund-raising event for the Presidential campaign 

of Sen. Eugene McCarthy. 

Broadway playwright and Hollywood 

scripter John Patrick is due in Albuquerque 

this fall to cast and direct his play, "Scandal 

Point," which will open the season at the 

Little Theatre. 

The British Broadcasting Co. will send a 

production team to Taos, N.M., in early August 

to do a documentary film on the late 

author, D. H. Lawrence. Lawrence came to 

Taos in the '30s and settled on a ranch there, 

where he wrote many of his stories. Shooting 

will be on the Lawrence ranch now 

owned by the University of New Mexico. 

Robert Thompson Named 

CBS Talent Coordinator 

LOS ANGELES—Robert C. Thompson 

has joined CBS Films as assistant to Jere C. 

Henshaw, executive in charge of talent. The 

appointment, which is effective immediately, 

was announced by CBS Films president Gordon 

Stulberg. Thompson, who will be headquartered 

with Henshaw at CBS Films' Studio 

Center in North Hollywood, will function 

in the area of talent coordination. 

Prior to joining CBS Films, Thompson 

was talent coordinator on new projects for 

Universal City Television, where he began 

his industry career in 1961. A native of Rochester, 

N.Y., Thompson received his BS 

degree in radio/ television from Ithica College. 

Childhood Prod. Has Rise 

In Quarterly Earnings 


NEW YORK — Childhood Productions 

netted $30,503, or 14 cents per share for the 

year ended February 29 on an income of 

$825,370 against a profit of $14,061 or 

seven cents a share on an income of $1,002.- 

042 the previous year. Film rentals accounted 

for $784,669 last year, compared with 

$780,340 the previous year. 

The company produced sales more than 

double the first quarter of the previous 

year, and officials said they expected the 

trend to continue for the remainder of this 

year. The improved financial condition of 

the company has enabled it to acquire new 

children's films and to enter the adult 

market, officials stated. 

W-8 BOXOFFICE :: July 22, 1968

ST. 

LOUIS 

WOMPI PRESIDENT—Eileen 

Sessel, 

left, of Crest Films accepts the 

gavel of office as president of the St. 

Louis WOMPI from installing officer 

Dorothy Reeves of New York, past 

president of WOMPI International, during 

the ceremonies in the Parkway 

House in St. Louis. Also seated were 

Dolores Strinni and Pauline Howell, 

both of Paramount, vice-presidents; 

Mary Jo Hiller, United Artists, and Cel 

Fehner, Paramount, secretaries, and 

Carole Krull, MGM, treasurer. Past 

presidents were honored at the tenth 

anniversary installation. 

'Braverman' Repeats 

1000 in Kansas City 

KANSAS CITY—Summer business 

was 

flourishing at every theatre making a firstrun 

report, the lowest figure turned in being 

125 or 25 points above average! Again the 

week*s top gross percentage was 1,000 and 

again "Bye, Bye Braverman," the Warner 

Bros. -7 Arts' comedy, earned that ten-timesaverage 

return at the Kimo South. Other 

major boxoffice winners were "Rosemary's 

Baby," 750 in the third week at Embassy 1 

and Embassy 2; "The Odd Couple," 400 in 

the fourth week at the Midland, and "Gone 

With the Wind," 350 for its 36th week at the 

Glenwood. "Wild in the Streets" and "Villa 

Rides!" the two new pictures of the week, 

each grossed 125 per cent. 


Brookside The Graduate (Embassy), 21st wk. ...325 

Capri Camelot (WB-7A), 35th wk 200 

Embassy I, 2 Rosemary's Baby (Para), 3rd wk. ..750 

Empire 2001: A Space Odyssey (MGM), 4th wk. 300 

Fine Arts The Fox (Claridge), 7th wk 240 

Glenwood Gone With the Wind (MGM), 36th wk. 350 

Kimo Benjamin (Para), 2nd wk 1 50 

Kimo South Bye, Bye Braverman (WB-7A), 

2nd wk 

1 ,000 

Metcalf, Antioch, Ruskin 1 The Green Berets 

(WB-7A), 3rd wk 210 

Midland The Odd Couple (Para), 4th wk 400 

Plaza The Devil's Brigade (UA), 2nd wk 225 

Royal The Detective (20th-Fox), 3rd wk 200 

Roxy Where Were You When the Lights Went 

Out? (MGM), 3rd wk 150 

Seven theatres Villa Rides! (Para) 125 

Seven theatres Wild in the Streets (AIP) 125 

Uptown The One and Only, Genuine, Original 

Family Band (BV), 5th wk 1 60 

J^rthur Enterprises' Hi-Pointe Theatre has 

scheduled a summer festival of film 

operettas, with single showings at 1:30 p.m. 

on Wednesday matinees. The opener was the 

1934 Jeanette MacDonald-Nelson Eddy version 

of Victor Herbert's "Naughty Marietta." 

with subsequent showings to include 

"The Student Prince," "The Great Waltz." 

"Sweethearts," "Maytime" and "The Merry 

Widow." 

Harry Hoff, manager of National Theatre 

Supply, is vacationing in Europe this month, 

revisiting locales he first visited during 

World War II. John Mattler, assistant to 

Hoff, is handling customer services during 

his 

absence. 

John Davidson, currently being seen in 

Disney's "The One and Only, Genuine. 

Original Family Band," is starring in the 

Rodgers & Hammerstein musical. "Carousel," 

at the Municipal Opera in Forest Park. 

Pat Dwyer, regional exploiteer for 20th 

Century-Fox, was plugging the St. Louis 

premiere of "The Detective," set for 

Wednesday (24) at Arthur Enterprises' St. 

Ann and Fox theatres. He arranged for actor 

Horace McMahon to meet with local newspaper 

editors and radio and TV personalities 

to discuss his varied experiences filming the 

controversial drama in the Hollywood studios, 

as well as in several New York locations. 

The film stars Frank Sinatra and Lee 

Remick. McMahon, whose acting career 

spans 40 years— "The Detective" is his 

137th motion picture—became well known 

to television audiences with his portrayal 

of a police detective in "Naked City," which 

won him an Emmy nomination. 

Lt. Arthur Schultheiss, technical advisor. 

"The Detective," addressed a combined class 

of recruits at the St. Louis Police Academy 

and later toured the academy and met with 

key personnel. Schultheiss. commander of 

Manhattan's 14th precinct detective squad. 

met with various media representatives during 

his two days here before continuing his 

three-week nationwide tour for the film. 

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New WOMPI members are 

Penny Bond, 

United Artists (reinstated); Sonya Obradovich. 

Paramount, and Donna Huck. United 

Artists. WOMPI will elect its delegate to 

attend the Atlanta convention (September 

20-22) at the July meeting in the Fox Theatre 

screening room. Hostesses are Paramount 

members Pauline Howell and Dolores 

Strinni. 

Dickinson Books 'Star!' 

To Open Nov. 12 in K.C. 

KANSAS CITY—Twentieth Century-Fox 

recently sponsored a seminar on advertising 

and group sales procedures for its new roadshow 

release "Star!" which will open at the 

Glenwood Theatre here November 12. Theatre 

administrators and group sales persons 

from the earliest Midwest openings met with 

John Johns, Sid Newman. Howard Newman 

and other 20th-Fox executives in Chicago 

to discuss the film's early dates. 

Representing the Glenwood Theatre for 

Dickinson Operating at the meeting were 

Don Carver, Pat Ledom and Phelps Murdock. 

Carver is the manager of the theatre. 

Ledom is group sales director for "Star!" 

and Murdock is in charge of advertising and 

publicity for the picture. 

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BOXOFFICE :: July 22, 1968 C-l

. . 

KANSAS CITY 

Robert Friedman, the new district manager 

of United Artists, was in Kansas 

C'it\ \isiting the local exchange for the first 

time since the new district was formed a few 

weeks ago. The exchange previously was in 

the southern district, with Gene Jacobs as 

manager. Jacobs accompanied Friedman on 

the tour. Fred Mound, assistant to Jacobs, 

also toured the UA office. Friedman will 

manage his district out of Philadelphia. 

Morris Sudman, 20th-Fox division manager, 

was here last week conferring with Roy 

Hurst, branch manager. Sudman returned 

later in the week to his Los Angeles office. 

Condolences to Larry Biechele on the 

death of his uncle Robert W. Johnson, who 

died Saturday (13). Johnson was not in the 

film industry. 

Jim Cook, president of the United Motion 

Picture Ass'n and a Maryville exhibitor, was 

here for an UMPA board of directors 

meeting. 

Ed Margoliash, 20th-Fox area exploiteer, 

is leaving Saturday (27) for two weeks of 

summer duty at Fitzsimons Army General 

Hospital in Denver. 

Don Walker, Warner Bros. -7 Arts area 

exploiteer. is vacationing this week at his 

THE 

NEW REED dr ve 

.n 

resort. Crag O'Lea at Pineville. Mo. . . . Russ 

Borg. branch manager, and Walker visited 

the St. Louis branch to honor Hal Walsh 

who is retiring. 

Frank Thomas, Thomas Film Distributors, 

is not superstitious. He screened 

"Belle de Jour" in the Screening Room Theatre, 

a 95-seat downtown Durwood unit. 

Tuesday (16) at 2 p.m. It was the same theatre 

in which he screened "A Man and a 

Woman" a few years ago. 

Bill Gill, United Artists office manager, 

was vacationing last week at home with his 

Dorothy Bailey, assistant 

wife Bunnie . . . 

treasurer at United Artists, also was on vacation 

visiting Six Flags Over Texas. 

Barbra Clark, secretary to Fred Souttar 

at National General Corp., was vacationing 

last week in Denver. 

Mary McGuckin is working part time at 

20th-Fox for Ed Margoliash. She is new to 

the industry and plans to attend the University 

of Missouri at Kansas City as a drama 

. . . Goldie 

major. She was in the park department production 

of "Bye, Bye Birdie" at Loose Park. 

She lives in North Kansas City 

Woerner, 20th-Fox contract-clerk, was 

vacationing last week. She was a delegate at 

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United Artists will screen "Salt and Pepper" 

Wednesday (24), 1:30 p.m. at Commonwealth 

. . . Columbia screened "Duffy" 

Friday afternoon (19) at Commonwealth . 

Warner Bros. -7 Arts showed "Heidi" Thursday 

afternoon (18) at Commonwealth. 

WOMPI will hold a regular membership 

meeting Tuesday (23) at Ruth Stuthard's 

home in Piatt Woods. The dinner, a 

family affair, will begin about 6:00 p.m. 

Delegates and alternates will be elected for 

the International WOMPI convention to be 

held in Atlanta. The board met Tuesday 

(13) in the Commonwealth screening room 

at 12:30 p.m. 

Sammy Straf, manager of the Kimo 

South, contacted various Jewish groups 

(B'nai B'rith, Jewish Community Center, 

City of Hope, Marcella Rodin Club and the 

Hadassah) for the run of Warner Bros. -7 

Arts' "Bye. Bye Braverman," which opened 

to a 1,000 per cent, according to the Boxoffice 

Barometer. Straf reports that the run 

is breaking all house records, and plans for 

a long run. 

Jack Golladay is the new manager for 

Commonwealth Theatres in Sedalia. Commonwealth's 

Fox and 50 Drive-In are the 

only theatres operating in Sedalia. He is not 

new to the industry, having worked for Fox 

Midwest for 34 years. 

Out-of-town exhibitors on Filmrow were: 

From Nebraska—Oscar Johnson, Falls City. 

From Kansas—Jay Wooten, Hutchinson; 

Mrs. Howard Killian, Junction City and 

Andrew Ernzen, Potter. From Missouri 

Shelby Armstrong. Milan, Jerry Wise, 

Brookfield: Frank Weary jr., Richmond; 

Prince Black, Mound City, and Elmer Bills 

jr., Moberly. 

Buys Wisconsin Theatre 

From North Central Edition 

CUBA CITY, WIS.—Mr. and Mrs. Ed 

Crowley of Wheeling, 111., have purchased 

the Cuba Theatre here from Mr. and Mrs. 

Ed Schmieder and plan to take possession 

of the house August 1. 

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C-2 BOXOFFICE :: July 22, 1968

WENDELL COREY - JOHN 

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CHICAGO 

Ctarting with "Shoot the Piano Player," the 

Playboy Theatre on the near-north side 

will offer a midnight show every Thursday, 

Friday and Saturday, with a nightly change 

of program. Admission will be $1. At the 

end of the regular feature's last showing the 

theatre will be cleared for the midnight special. 

Meanwhile, "Petulia." which was the 

feature for the reopening after remodeling, 

has reportedly broken all records. 

Horace McMahon, while spending several 

days here to promote "The Detective," visited 

his old neighborhood at Sedgwick and 

Clybourn. where he met his wife, former 

actress Louise Campbell. 

Jerry Paris, director, was here to promote 

"How Sweet It Is!" The film is scheduled 

to open at the State Lake Theatre in August. 

Another visitor will be Alexandra Hay, who 

has a featured role in the film. 

Another phase of the Clark Theatre's film 

festival will feature six antiwar films: "Open 

City," "Dr. Strangelove," "The Last Ten 

Days," "Hiroshima, Mon Amour," "The 

War Game" and "Judgment at Nuremburg." 

Ed Sequin, in charge of publicity and advertising 

for ABC-Great States Theatres, 

spent a part of his vacation motoring with 

his son Bob. They took a route around the 

Great Lakes. 

Glenn Slipper, head of National Theatre 

Supply, has had a full schedule of supervising 

theatre installations. This includes new 

chairs at the north side Playboy Theatre, 

which has reopened after a complete remodeling; 

the Brotman & Sherman Lincoln Village 

Theatre, which is brand-new. In 

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addition to new chairs, NTS also supplied 

carpets, a screen and some of the projection 

equipment for the remodeled Orpheum Theatre 

in Sioux City. 

Harry Lustgarten and Erwin Lang of 

Lana Associates are working on early September 

bookings of "Speed Lovers," which 

stars national top stock car racer Fred 

Lorenzen. Lana was appointed distributor in 

the Milwaukee and Chicago areas by Jenico 

Films of Dallas. 

Socorra Lopez, secretary to Stanford 

Kohlberg. head of Kohlberg Enterprises, was 

married to David Daluria. They are honeymooning 

in California. 

Eileen Walters, secretary to publicist John 

litis of Universal Pictures, is vacationing 

in 

Wisconsin. 

Muriel Kahner, secretary to 

Jack Greenberg, 

head of the National Screen Service 

operations in the Midwest region, is vacationing 

in the Pacific Northwest. 

Lee Brody of the Filmack organization, 

and current president of the Chicago 

WOMPIS. is to attend the WOMPI convention 

to be held in Atlanta, Ga., as a delegate. 

Suzy Stevenson, advertising director for 

Filmack, is in a hospital for a checkup. 

The Princess Theatre at Leroy, closed two 

years, was reopened by James L. Edwards 

Mount Pulaski Theatre, closed since 

1956, has been taken over by George W. 

Carroll. It is being remodeled and opening is 

scheduled later this month. 

Col. Henry Plitt, 

president of ABC-Great 

States Theatres, is in California fulfilling a 

tour of Army Reserve duty of two weeks . . . 

Dan Stone, who has been on duty for two 

weeks at Camp Ripley, is back in the harness 

as booker for ABC-Great States. 

Jack Gilbrcth of Gilbreth Films hosted an 

invitational screening of "Eve" in the ABC- 

Great States screening room Tuesday (16). 

Milton Simon, who retired to Florida a 

couple of years ago, sends his new address: 

1006 Bay Dr., Miami Beach, Fla. 33141. 

When "Around the World in 80 Days" 

returns to the Michael Todd Theatre Wednesday 

(24) it will be shown on a reservedseat 

basis. The film opened here for the first 

time in April 1957 and ran 21 months. 

Then it played multiple-run engagements. 

Mike Todd jr. said in a press interview here 

that he turned down an offer of $3,500,000 

from a TV network for just two showings. 

He said, "Most of the film's widescreen 

spectacle quality would be lost on TV. And. 

besides, the film can gross another $25 to 

$30 million in theatres. Even the Japanese, 

who didn't want it ten years ago. turned it 

into one of the biggest film hits in years in 

Tokyo." 

In regard to future projects he is undertaking, 

Todd said he has a good part for 

Estelle Parsons in his new film, still untitled, 

although right now he favors "Climb On, 

Cash In, Cop Out." 

Ruth Christensen has been named to manage 

Kohlberg Theatres' Dunes Drive-In at 

Gary. Ind. She succeeds her husband Henry 

who died of a heart attack at the airer. She 

had been her husband's assistant. 

The Chicago Used Chair Mart completed 

the rebuilding and upholstering of seats at 

the State Theatre, Richmond, Ind. The theatre 

was damaged in the Richmond business 

section explosion which took the lives of 43 

people. 

INDIANAPOLIS 

T\\ck Dickerson is the chairman of the 42nd 

annual NATO of Indiana convention 

December 3 and 4 in the Howard Johnson 

Downtown Motel. He will be assisted by 

Bob Jones, Art Spirou, Elmer DeWitt, Bill 

Handley, Jim Smith and Art Clark. 

Julius LaRosa is in town for his performance 

in "Brigadoon" at the Starlight Musicals. 

The Women of Variety held its regular 

monthly meeting Tuesday (16). 

Art Arverson of Alliance Amusement Co., 

Chicago, was in 

the city. 

Meyer and Edward Adleman of States 

Film Service were here visiting the film exchanges. 

Art Zuelch, office manager of the MGM 

exchange in Detroit, visited the local branch. 

Stan Soderberg, 20th Century-Fox salesman, 

underwent surgery Thursday (11) . . . 

Johnny Barrett, 20th-Fox cashier, is on a 

two-week golfing holiday. 

George Anderson, Warner Bros.-7 Arts 

exchange chief, and Gayle Black, salesman, 

attended an eastern division sales seminar 

of their company in 

Atlanta. 

English fashion model, TV and stage actress 

Diane Grayson will debut in motion 

pictures as Jenny in "The Prime of Miss 

Jean Brodie" for 20th-Fox. 

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C-4 BOXOFFICE :: July 22. 1968

Dark 

GREEN BERETS' 

GIFT— John 

Wayne, star of "The Green Berets," 

Warner Bros.-7 Arts release, presents 

a 2'/2-ton marble monument to the 

Green Berets in a ceremony at Lockheed 

of Georgia at Dobbins Air Force 

Base. Accepting the gift is Gen. A. E. 

Malloy, commander of the Special 

Forces at Ft. Bragg, N.C., where the 

monument later was sent for permanent 

display. This ceremony tied in 

with the 

premiere of the picture Independence 

Day at Wilby-Kincey's Fox Theatre 

in Atlanta. 

'Green Berets' High 

700 in New Orleans 

NEW ORLEANS— It 

was another triumphal 

week here for John Wayne and "The 

Green Berets," the Orpheum turning in a 

solid 700 per cent for the film's second week 

after the kickoff period had yielded 800. 

"2001: A Space Odyssey" also packed a boxoffice 

punch through a fifth week at the 

Trans-Lux Cinerama, where the healthy 

gross reading was 350. 


Gentilly Closely Watched Trains (Sigma III), 

2nd wk 275 

Lakeside Doctor Dolittle (20th-Fox), 14th wk. . . . 1 50 

Lakeside Cinema I, Oakwood Cinema I of 

the Sun (MGM), 2nd wk 150 

Lakeside Cinema It, Oakwood Cinema II 

Rosemary's Baby (Para) 300 

Orpheum The Green Berets (WB-7A), 2nd wk. . .700 

Trans-Lux Cinerama 2001 : A Space Odyssey 

(MGM), 5th wk 350 

Plump Grosses in Memphis; 

'Odd Couple' Tops With 500 

MEMPHIS — For the second straight 

week, "The Odd Couple" set the first-run 

attendance pace in Memphis and grossed 

five times average. The film is at the Park 

Theatre. "Rosemary's Baby," second week 

at the Paramount, and "Gone With the 

Wind," 36th week at the Crosstown, were 

next high on the gross percentage scale at 

300. 

Crosstown Gone With the Wind (MGM), 36th wk. 300 

Guild Benjomin (Para) 135 

Malco The Green Berets (WB-7A), 2nd wk 200 

Memphian The Fox (Claridge), 5th wk 200 

Palace The Thomas Crown Affair (UA), 2nd wk. 150 

Paramount Rosemary's Baby (Para), 2nd wk. ..300 

Park The Odd Couple (Para), 2nd wk 500 

Plaza, Whitehaven Cinema Where Were You 

When the Lights Went Out? (MGM), 2nd wk. . .100 

State Petulia (WB-7A) 150 

Studio The Stranger (Para) 100 

Warner The Detective (20th-Fox), 2nd wk 150 

BOXOFFICE :: July 22, 1968 

Atlanta Cine Club Plans 

To Produce Color Film 

ATLANTA - - William J. Folsom jr., 

award-winning filmmaker, is president of 

the Atlanta Cine Club, which is getting 

ready to produce a color picture. The club 

has 20 members, all of whom are to participate 

in the making of the feature. The film's 

theme has not been decided yet, but it will 

have a working script. 

Folsom of nearby Sandy Springs, a former 

revenue agent, has won a number of prizes 

for filmmaking, including second prize in 

London for his 8mm, 22-minute color picture, 

complete with mood music and narration 

of Atlanta's Dogwood Festival. He won 

an international "Gold Award" for finishing 

among the top ten in London this year with 

his "Now and Then." a documentary of the 

two "Gone With the Wind" premieres, the 

first one in 1939 and the second one last 

year, both at the Loew's Grand Theatre. 

WB-7A Holds Division 

Seminar in Atlanta 

ATLANTA—Ralph J. Iannuzzi, Warner 

Bros. -7 Arts eastern sales manager, presided 

over a two-day sales seminar that started 

Tuesday (9) in the Columbus Room at the 

American Motor Hotel. 

On hand were branch managers and sales 

chiefs from the company's southern and 

central division exchanges. Assisting Iannuzzi 

were James O'Gara, national roadshow 

director, A. H. Duren, central division 

manager, W. O. "Ollie" Williamson, Atlanta, 

southern division manager, and B. R. Sorkin 

of the WB-7A legal department. 

Product up for discussion included "Finian's 

Rainbow." the roadshow starring 

Fred Astaire, Petula Clark and Barbara 

Hancock, Atlanta dancer making her motion 

picture debut; "Petulia," "Rachel, Rachel," 

"I Love You, Alice B. Toklas," and "The 

Heart Is a Lonely Hunter," filmed in Selma. 

Ala., from the novel by the late Carson Mc- 

Cullers, a native of Columbus, Ga. 

In attendance at the meeting were these 

branch managers and salesmen: R. E. Heffner 

and K. P. Broom. Charlotte; C. E. Ogburn 

and Mike Seravo, Jacksonville; Jeff 

Williams and James Tharp, Memphis; A. W. 

Trog and R. A. Boykin, New Orleans; H. B. 

Kinser, Don Martin and Neil Kerness, Detroit; 

G. R. Anderson and Gayle Black, Indianapolis; 

Virgil Jones and Peter Petrich, 

Pittsburgh; Ralph Salyer and Jack Kirschbaum, 

Cincinnati, and Ed C. Fitzgerald and 

Roy Donaldson, Atlanta. 

Image National at Work 

On Boise's Vista Theatre 

From Western Edition 

BOISE, IDA.—The Vista Theatre here is 

undergoing a facelifting by Image National, 

a firm that specializes in custom-designed 

facades and exteriors for theatres. 

Manager Jim Mathews is also having the 

interior redesigned and has installed all new 

sound and projection equipment. 

Memphis Man Building 

Mississippi Theatre 

MEMPHIS—Johnny Gannon. Memphis 

theatre man, is branching out. He is building 

a 500-seat first-run shopping center theatre 

at Oxford, Miss. It's the Cinema 6 in the 

Eastgate Shopping Center. The name is because 

Highway 6 runs by Eastgate. Gannon 

also operates a drive-in at Oxford. 

He has been operating Southern Theatre 

Service here since 1960. His attractive wife 

Jeannine is at his side working in all his 

enterprizes. 

He has been operating the Park Theatre 

in Memphis four years and has converted 

it into a neighborhood first run. 

Gannon started in the movie business at 

18 with Universal and was office manager 

at 19. He was a salesman in the territory at 

20. He was with Universal from 1947 to 

1952. when he went with 20th-Fox for eight 

years. He then took over the operation of 

Southern Theatre Service, which books films 

for 25 theatres in the Memphis trade territory. 

Raleigh Newspaper Slaps 

'Berets' as Too Adult-Like 

RALEIGH, N. C—The Raleigh Times 

struck editorially a week ago at what it 

termed "the double standard which seems to 

exist in movies as to what is and what isn't 

fit to be seen by youthful eyes." 

An editorial in the afternoon daily said 

"the current production of 'The Green 

Berets' snaps this double standard clearly 

into focus." It asked "whether society can 

justify shielding youthful minds from 'immoral' 

sex, while exposing these same minds 

to the intricately detailed and realistically 

depicted portrayal of human slaughter in 

'The Green Berets.' " 

Noted the editorial: "A holiday audience, 

at least 50 per cent of which were under 18, 

many under 12, watched startlingly real 

depiction of several men burned alive in a 

tangle of barbed wire, their charred bodies 

dangling as the flames died down. A close-up 

rear view of machinegun bullets ripping 

through a man, blood spurting from the 

holes, a man impaled alive on the dead 

branch of a tree; another getting his throat 

slit, ear to ear, and as a climax, a lingering 

view of a GI staked out on a Vietcong 

booby trap like a codfish drying in the sun. 

" 'A Man and a Woman," a beautiful piece 

of celluloid poetry, was supposedly screened 

off from youthful eyes because it trespassed 

on tender taboos. "Never on Sunday' was 

roundly denounced by moral guardians because 

of its glorification of a prostitute, yet 

who completely overlooked the theme of the 

film as a hymn to life and living. 

" 'Green Berets' carries no Mature Audience 

or Under 18 provisions, and a better 

hymn to violent death has never been sung." 

Rod Steiger, Claire Bloom, Judy Geeson 

and Dame Peggy Ashcroft will star in Universal^ 

"Three Into Two Won't Go," which 

is 

being directed by Peter Hall. 

SE-1

ATLANTA 

\A7vlly Folk St. John, a member of Atlanta's 

"writing colony" despite the fact that 

she moved with her husband to Social Circle, 

Ga., a couple of years ago, has sold her 

latest book, 'The Secrets of the Pirate Inn," 

to Walt Disney Productions. Locale of the 

children's story (Mrs. St. John's second) is 

the Georgia coast, well known to the author 

since she is a native of Savannah. She was 

in Atlanta for an autographing tea in Rich's 

book department and was assisted by her 

two nieces and a nephew, who served as 

models for her two juvenile heroines and 

the hero. 

Municipal Theatre announced it will open 

in the Memorial Arts Center in October with 

the first American presentation of Purcell 

and Dryden's monumental work, "King Arthur." 

Metropolitan Opera mezzo-soprano 

Blanche Thebom, Municipal's artistic director, 

suggested that the theatre open its first 

season in the new center with this piece, a 

300-year-old spectacle which combines 

opera, ballet and theatre. Christopher Manos 

is managing director of Municipal Theatre, 

which has started its annual series of six musicals 

with the presentation of "Irma La 

Douce," starring Juliet Prowse. 

Kenneth Smith, former southeastern field- 

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man for Universal Pictures, returned to Atlanta 

after handling some special assignments 

for Cinerama Releasing Corp. in the 

Dallas area, involving "For Love of Ivy" 

and "Custer of the West." 

James Hopkins, formerly with the Meiselman 

and Storey circuits here, now is assistant 

to Buren A. Eidson of Martin's downtown 

1,200-seat Rialto, where Paramount's 

"Rosemary's Baby," which has smashed records 

for the house established by Alfred 

Hitchcock's "Torn Curtain." During the first 

week of its run both night performances 

were sold out before showtime. Those turned 

away were advised to go see "Bandolero!" 

playing at Wilby-Kincey's nearby Roxy. 

Dick Clark hosted a cocktail party at Columbia 

Pictures Filmrow Playhouse Friday 

(12), with Atlanta disc jockeys as special 

guests. Afterward they were shown "The 

Savage Seven," produced by Clark and released 

by American International Pictures. 

This climaxed Clark's three-day stay promoting 

"Seven," which started a multiple run 

Wednesday (17) at the Village, Belmont Hills 

and Westgate I theatres and seven drive-ins 

in the metropolitan area. 

Screenings again were at a low ebb. "The 

Secret Life of an American Wife" was shown 

in 20th-Fox's screening room, while Universal's 

"Wild Season" was unreeled in Columbia's 

Playhouse. 

H. B. Meiseunan, president of the Charlotte-based 

circuit bearing his name, and his 

son Ira were among those in attendance at 

the unveiling of Loew's Tara (10). 

Elizabeth Miller, United Artists' billing 

clerk, is spending her vacation by dividing 

her time between Miami and Jamaica in 

the British West Indies. Joan Mathis, a former 

employe of the exchange, is filling in 

during her absence. 

J. D. "Woody" Woodard and his wife Elsa 

have sold their Atlanta home and moved to 

Sun City, a suburb of Tampa, Fla. Woodard, 

a familiar figure on Filmrow as southern exploiteer 

for Warner Bros, in the days before 

7 Arts, is well known to motion picture editors 

and critics in the Dixie territory. He also 

has participated in any number of premieres 

of WB pictures in all sections of the country. 

He was forced to retire because of health 

reasons, but is well on his way to complete 

recovery, his many friends will be pleased 

to 

learn. 

Ronnie Orwell, vice-president of advertising 

and promotion of the Columbus (Ga.)- 

based Martin circuit, was in Atlanta setting 

promotion plans for the roadshow engagement 

of David O. Selznick's "Gone With the 

Wind" at the chain's Beverly Theatre in 

Columbus August 2 and bookings for the 

return engagements of "2001: A Space 

Odyssey." Otwell spent his time here huddling 

with Judson Moses. MGM's southeastern 

fieldman in the latter's office on Filmrow. 

Dora Park, mother of Wilma Park, Columbia 

exchange assistant cashier, is seriously 

ill in Crawford W. Long Hospital . . . 

Mac Grimes, JACO representative here, is 

doing the buying and booking for the newly 

reopened Mews Theatre in Perry. 

Loew's sent its first team here Wednesday 

(10) for the opening of its 1,025-seat Tara 

in the Dogwood Shopping Center. Preston 

R. Tisch, head of Loew's Hotels; Bernard 

Myerson, theatre division executive vicepresident, 

and Arthur M. Tolchin, assistant 

to the president, led the delegation. Included 

were Bernard Diamond and Larry Lapidus, 

circuit vice-president; Daniel Cohen, assistant 

general manager; Frank Patterson, 

chief booker; Ed Brunner, concessions director; 

Ernest Emerling, public relations vicepresident, 

and Don Baker, advertising director. 

J. R. Velde, United Artists vice-president, 

headed his company's delegation to the Tara 

opening. Others in the party were Eugene 

Jacobs, southern division manager; John J. 

Hughes and Gene Goodman, former UA Atlanta 

branch manager, now the New Orleans 

exchange chief. 

Visitors making the Filmrow rounds included 

Kenneth Woodall, Cleveland (Ga.) 

Drive-In; Eunice Hobgood, Howell Drive- 

In, Canton; Marshall Maddox, Jasper; Lane 

Hebson, Strand, Alexander City, Ala.; James 

Clark, Cole Drive-In, Lowden, Tenn., and 

Al Morgan, Ritz, Toccoa. 

"Doctor Dolittle" bowed at the Loew's 

Grand (10), complete with the fabulous 

pushmi-pullyu and an exhibition of cats, 

dogs, pigs, chickens, lambs and other small 

livestock. A sign at the exhibition area read: 

"Park pets here." A monkey was at the foyer 

entrance taking up tickets and stuffing them 

into a "Doctor Dolittle" bag. Charles O'Dell 

is manager of the theatre. 

Sheldon Leonard Elected 


HOLLYWOOD — Sheldon Leonard has 

been elected to the board of directors of the 

Producers Guild of America. He has been 

active in the ATAS and is an officer and 

member of the board of governors of the 

Directors Guild. 

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MEMPHIS 

pilmrow is continuing its trend of moving 

uptown. The 100 N. Main St. Bldg., 

Main and Adams, is its new home. 

The building. Memphis' tallest, has its 

own indoor parking, clubrooms. restaurants, 

swimming pool, etc. 

to 

United Artists and 20th-Fox are the latest 

move into the building. Several film com- 

The old Filmrow 

panies already were there. 

park- 

has the advantage of having on-street 

ing and is near the Variety Club. 

Lurlene Carothers, United Artists, is vacationing 

on Lake Michigan . Evens, 

Film Transit, is vacationing at home. 

Happy birthdays to Lois Evens, Film 

Transit, and Elizabeth Coleman. Martha 

Sappington and Juanita Humblin, all of Malco. 

Illinois NATO Expresses 

Appreciation to 

From Central 

Editicn 

Goldman 

CHICAGO—Saul Goldman received a 

general "thank you" from members of 

NATO of Illinois. At the time Allied Theatres 

of Illinois was discontinued and its 

members joined NATO, he was in charge of 

film buying for that organization. He also 

supplied all of the members of the group 

with a complete city release schedule every 

other week. The sheet included all of the 

pertinent facts on every picture. 

Following the separation of the association 

from its buying division, Goldman continued 

to operate as a buyer for his Allied 

Theatres, and as a parting gift to members 

of the former association, offered to continue 

to service them with the city release 

schedule for another year, including all of 

the printing and postage charges. With the 

conclusion of the year involved. Goldman 

received 

plaudits. 

Goldman now heads up the Allied Theatres 

Film Buying and Booking Organization. 

He has been rejoined by Jo Halik, who 

for several years was a member of the Allied 

Theatres of Illinois staff. 

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SE-4 BOXOFFICE :: July 22, 1968

Question: How were 3 twenty year drive-in records broken 

at the Skyline Drive-in theatre; Wilmington, North Carolina? 

Answer: The Stewart and Everett Theatre Circuit 

booked A Woman in Love. The women came and loved it! 

Result: 50 immediate bookings in the Carolinas, 50 more 

expected. 

NEW YORK FILM PRODUCTIONS INC. PRESENT 

A WOMAN IN LOVE 

"Eloquently explores the powerful changes 

in the sensitive relationship between man and woman" 

IF YOU ARE A WOMAN SEE IT WITH A MAN 

Charlotte and Atlanta Exchange 

Robert McClure 

Variety Films 

221 South Church Street 

Charlotte, North Carolina 

New Orleans and Memphis Exchange 

George Pabst 

Blue Ribbon Pictures Inc. 

2 Canal Street 

New Orleans, Louisiana 

Jacksonville Exchange 

Harry Clark 

Clark Releasing Co. 

204 Guaranty Life Bldg. 

139 East Forsyth Street 

Jacksonville, Florida 

BOXOFFICE si. Iuly 22, 1968 

SE-5

JACKSONVILLE 

Uoward Palmer, advertising manager here 

for Kent Theatres, provides daily clues 

in newspaper ads for a guessing game heing 

used as advance advertising for "The Detective," 

which has its first run at Kent's Plaza 

Rocking-Chair Theatre. Prizes offered for 

correct guesses run as high as $100 . . . 

Three of Kent's local drive-ins and the circuit's 

Neptune Theatre have blossomed out 

with the early subruns of "The Graduate." 

Myrtice Williams, formerly of the Florida 

State Theatres home office staff, now is with 

Kent Theatres' Plaza, where she is Bill Duggan's 

cashier. 

Lenore Kirkwood, former editor of the 

WOMPI monthly news bulletin now being 

edited by Mary Hart, president, has been 

released from Riverside Hospital in good 

health after a physical checkup and plans to 

resume her news reporting for the publication. 

Susan Sale, winner of the Miss Jacksonville 

Sweetheart contest, conducted by Jim 

Bradley of WAPE-Radio with the cooperation 

of Ralph Puckhaber, FST publicist, and 

Bill Baskin, manager of the Regency Theatre, 

remained in Miami Beach several days 

to assist with a Leukemia Society fund drive 

at the request of Debbie Reynolds, feminine 

star of National General's "How Sweet It 

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THE 

NEW REED DR . N VE 

Is!" Susan was one of nine girls from nine 

Florida cities winning spots in the world 

premiere of the film. 

Weeks before "Rosemary's Baby" became 

due to reach the first-run screen at FST's 

Regency Theatre, WOMPI members were 

wearing giant lapel pins which exhorted 

viewers to "pray for Rosemary's baby." And 

hundreds of patrons of the Regency, who 

came to see performances of "The Green 

Berets," also were wearing the badges given 

out in advance with the "Rosemary's Baby" 

teaser line of copy. Also weeks in advance, 

the FST newspaper layouts carried an overline 

stating "pray for Rosemary's baby 

phone 725-8866." The phone number received 

legions of calls, which were hooked 

up with a recording device at the Regency 

that gave each listener a radio teaser ad on 

tape prepared by the Paramount exploitation 

office in New York. 

A large group of exhibitors and VIP 

viewers attended the special morning screening 

at the downtown Center Theatre. They 

were invited by Carroll Ogburn. Warner 

Bros. -7 Arts manager, for the advance showing 

of "The Heart Is a Lonely Hunter." 

Visiting exhibitors included Rex Norris 

and Bill Cumbaa of MCM Theatres, Leesburg; 

Rock Salzer, Center, St. Petersburg, 

and Herb Ruffner, Colony Theatre, Winter 

Park, who visited his wife and daughter, who 

plan moving to Winter Park in the fall. The 

daughter Ellen is on the staff of the local 

Regency Rocking Chair Theatre. 

Eddie Waller, Oceanway Drive-in owner, 

entered the first-run field with his double 

bill of "The Violent Ones" and "The Destructors" 

. . . Sheldon Mandell, co-owner 

of the suburban Five Points, went into his 

sixth week with "2001: A Space Odyssey." 

After a short run with "Boom!" at FST's 

downtown Center Theatre, Manager Marty 

Shearn went subrun with "Goldfinger" and 

"Dr. No." 

For the fourth summer, Paul Green's outdoor 

drama "The Cross and Sword" has 

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THEATREMAN 20 YEARS — Alfred 

J. Viola, who will be 58 Wednesday 

(24), has owned the Coliseum, a 

neighborhood theatre in New Orleans, 

only since January 1, but he has been 

managing theatres 20 years. Here he 

stands by his theatre's concession stand. 

The personable theatreman is well-liked 

by the children who attend the theatre, 

which has old-time prices and is one of 

a few neighborhood houses still remaining 

in New Orleans. Viola also has produced 

many minstrel and variety shows 

for schools, churches and charity organizations, 

never accepting money for his 

efforts. 

opened a run at the St. Augustine Amphitheatre. 

It is a fictional account of historical 

characters involving the struggles among 

Spanish conquistadores, native Florida Indians, 

leaders in the Spanish conquest of 

America, and French Huguenots during the 

1560s. 

Alvin Hodge, formerly of the 

Palatka police 

force, has been named manager of the 

Florida Theatre in Ocala, a unit of MCM 

Theatres of Leesburg. 

Largest Mideast Cinema 

Opened by Oil Engineer 

From Southwestern Edition 

BARTLESVILLE, OKLA. — The 

husband 

of a Bartlesville woman recently opened 

the largest theatre in the Middle East 

a half-million dollar cinema in Meshed, Iran. 

Mel Santourian, a former Phillips Petroleum 

Co. research engineer and a native of 

Iran, is married to the former Wyvonne 

Pugh. He worked for Phillips for ten years 

before returning to Iran three years ago 

following the death of his 

father. 

In addition to his 2,150-seat, fully airconditioned 

Cinema Diamond. Santourian 

also owns and operates two indoor and one 

outdoor theatre. 

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SE-6 


Credit Card Ticket Plan 

At Hartford Cinerama 

From New England Edition 

HARTFORD — Lockwood 

& Gordon 

Theatres has started a "first" in Connecticut, 

permitting a Cinerama Theatre ticket 

charge. 

Patrons of the local theatre— it is the sole 

Cinerama outlet in Connecticut—can charge 

tickets on their Connecticut charge card, 

the retail credit card of the Connecticut 

Bank & Trust Co. 

Any of the 12 authorized Cinerama Theatre 

ticket agencies throughout the state can 

now offer the ticket-charging service on an 

advance-sales basis to both individuals and 

group theatre parties. 

$10,000 Buys New Face 

For Old-Time Theatre 


HOPEWELL, VA.—Some $10,000 was 

spent in remodeling the 42-year-old 

Beacon theatre here, according to Manager 

Lee C. Hall. 

Hall says the theatre now has an all-new 

front, new carpeting, staging, tiled floors 

and updated concessions. The seating capacity 

has been increased to 735 from 400 

and the building is now totally air conditioned. 

The Beacon will continue to feature 

second-run movies until this fall, Hall said, 

when he will begin showing new pictures. 

NEW ORLEANS 

pay Gallagher, former women's chairman 

of the Variety Club, is a patient at 

Ochsner Foundation Hospital. 

New Orleans is having a flurry of visitors 

lately. Headed this way is Jerry Paris, director 

of "How Sweet It Is!" The picture is 

booked to open at the Oakwood Cinema I 

and Lakeside Cinema I. 

Clarke Jackson of Pittman Theatres back 

at his desk again after his week's vacation 

spent in Port Arthur, Tex., visiting his family 

.. . Also back is Joe Moll of National 

Screen Service, whose vacation was spent 

becoming acquainted with his little granddaughter. 

Weldon Wade of Film Inspection Service 

and his family are just about settled in their 

new home on Williams Blvd. 

June has passed but weddings still go on. 

Scheduled for August 24 is the wedding of 

Susan Maynard, daughter of Doyle Maynard 

of Natchitoches. La. She will be married 

to Ted Forsborg of Chicago, a law 

school graduate. She met Forsborg when she 

was employed as a stewardess for the Pan 

American World Airways out of Chicago 

on flights to Paris. Frankfort and London. 

Also from Maynard comes the 

news that 

his son Maj. Truman Maynard of the Air 

Force has just returned from his second tour 

in Vietnam. 

The new city manager for Don Theatres, 

Natchitoches, is Don R. Sepulvado of Jonesboro, 

La., formerly associated with ABC 

Mid-South Theatres in Jackson, Miss. 

New pictures breaking downtown were 

"Where Were You When the Lights Went 

Out?" at the Saenger Theatre and "Inspector 

Clouseau" at the Cine-Royale. 

Contribute to Jr. Blind 


HOLLYWOOD—WOMPI is contributing 

$100 to the Junior Blind which will pay for 

the cost of sending a small child to Camp 

Bloomfield in Malibu for two weeks this 

summer. 

This was voted on and passed by the outgoing 

and in-coming members of the board, 

who held their combination meeting June 

26. It also was agreed upon that the Hollywood-Los 

Angeles club donate the customary 

share of money for the gift to be given 

the out-going international president, who 

this time is Anne Dillon of Jacksonville, Fla. 

IN-DOOR or OUTDOOR THEATRES! 

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BOXOFFICE 

• CLEARING HOUSE for Classified Ads 

• SHOWMANDISER for Promotion Ideas 

• FEATURE REVIEWS for Opinions on Current Films 

• REVIEW DIGEST for Analysis of Reviews 

Don't miss any issue. 

BOXOFFICE :; July 22. 1968 SE-7

This is the straight thinking of 

many business corporations. They 

invest in colleges for returns in new 

men, new knowledge, new ideas. 

If your business has not yet 

evaluated such an investment, 

now is the time to do it. Colleges 

and universities need more 

support from more businesses 

in order to supply brainpower in 

increasing quantities. 

Right now, tuition on the average 

covers but x h the cost of a 

college education. Your corporate 

investment—made now and 

made generously—can contribute 

importantly to the other %. 

Give to the college of your choice. 

SPECIAL TO MANAGEMENTa 

new booklet of particular interest 

if your company has not yet 

established an aid-to-education 

program. Write for: 

"HOW TO AID EDUCATION," 

Box 36, Times Square Station, 

New York, N.Y. 10036. 

Show Town U.S.A. Is 

Opened in Beaumont 

BEAUMONT, TEX. — Show Town 

U.S.A. is the name of Beaumont's newest 

theatre. The 1.500-car twin drive-in was 

built by Baker Construction Co. of Port 

Arthur at a cost of $400,000. 

The new theatre, located in the 8000 

block of U.S. 69 next to the Texas Highway 

Dept., has a twin movie screen, two 

projection booths, a concession stand and 

restroom facilities. 

Owner of Show Town U.S.A. is Golden 

Triangle Theatres comprised of Gulf States 

Theatres of McComb, Miss., and Bonner 

Phares and Hayes, Inc., both of Port Arthur. 

Frankston's Strand Theatre 

Reopened by Texas Couple 

FRANKSTON, TEX.— Mr. and Mrs. Jim 

Williams have taken over management of the 

Strand Theatre here. They reopened the old 

movie house following a thorough cleaning 

and a new coat of paint where needed. They 

plan more improvements in the near future. 

The theatre is showing movies on Thursday. 

Friday and Saturday nights with a late 

show on Saturday nights. Features already 

booked include "The Bible," "Valley of the 

Dolls." "Blackbeard's Ghost," "Family 

Band," "The Sound of Music" and "Bandolero." 

The Williamses of Fairfield also operate 

theatres in Fairfield, Buffalo. Grapeland 

and Groveton. 

Mrs. Taylor Named Mgr. 

For San Saba's 2 Theatres 

SAN SABA, TEX.— Mrs. M. M. Taylor 

has been named as the new manager of San 

Saba's two theatres. She is the second woman 

ever to hold the post. 

Mrs. Taylor succeeds her son Tommy as 

manager of the downtown Palace Theatre 

and the Corral Drive-In, both theatres recently 

purchased by Lee Roy Mitchell of 

Ennis. Tommy has taken over management 

of the Rancho Drive-In Theatre in Denton. 

The other woman manager of San Saba's 

theatres was the late Mrs. Abe Willis, who 

held the position in the late 1950s. 

Oriental Films Highlight 

College Summer Institute 

AUSTIN—Students this summer at the 

University of Texas have a rare opportunity 

to see Japanese and Chinese films. 

The Center for Asian Studies, in cooperation 

with the Texas Union, is offering the 

series of films 

in 

Chinese and Japanese. 

as part of a summer institute 

Although the films are primarily intended 

for the 70 students enrolled in the institute, 

they are open to the public and there is no 

admission charge. All have English subtitles. 

The series opened with "Beautiful Duckling." 

a modern Chinese film. 

MAYOR PRESIDES AT LUBBOCK FOX PREMIERE—In addition to 

cutting 

the ribbon, officially opening the $550,000 National General Corp.'s new Fox 

July 2, Mayor W. D. Rogers jr. presented NGC officials with certificates of honorary 

citizenship. Taking part in the ribbon-cutting event in front of the Spanish modern 

theatre are, left to right, Peggv Kincannon (Miss Lubbock); Jack McGee, Mountain- 

Midwest division manager; William H. Thedford, NGC vice-president and director 

of theatre operations; Ronald S. Reid, manager of the 800-seat theatre; Mayor 

Rogers; western star Chill Wills; Gerald Polone, circuit real estate director; Ralph 

Adams, circuit film buyer; Sid Page, NGC's Colorado-Nebraska-New Mexico-Texas 

district manager, and Faye Mitchell (Miss National General). 

Interstate Dallas Ad-PR 

Position to Hal Hodgson 

DALLAS— Hal Hodgson has been appointed 

advertising and publicity director 

for the Interstate Theatre Circuit in Dallas, 

it 

was announced by Raymond Willie, executive 

vice-president and general manager of 

the circuit. Hodgson will serve under Lynn 

Harris, Dallas city manager for Interstate, 

and Francis Barr, circuit chief of advertising 

and publicity. 

Hodgson has been engaged in industrial 

and business public relations here the last 

two years. A native of Virginia, he first was 

with the Dallas Wyatt & Williams public 

relations agency. Later he was with the Hilton 

Inn, then more recently represented a 

New York firm working mostly with industrial 

insurance. 

He received his college education in California, 

holding degrees from San Diego City 

College and San Diego State College. He was 

engaged in public relations in San Diego and 

Los Angeles before coming to Dallas. 

Airers Showing Nudies 

Must Build High Walls 

FORT WORTH — Drive-in 

managers 

choosing to show nude films from now on 

first will have to put up high walls or screens 

to prevent the pictures being seen from 

streets or highways, as a result of an ordinance 

passed by the city council. 

Passage of the ordinance was at the urging 

of Mayor DeWitt McKinley and came 

after a day-long discussion of nude movies 

by the councilmen. The mayor said he was 

concerned that motorists would cause serious 

accidents while diverted by scantily clad 

lassies gamboling across an outdoor screen. 

SAN ANTONIO 

1} Jay Casell, executive producer, held a 

U.S. premiere of an additional show at 

Laterna Magica at HemisFair '68, San Antonio 

World's Fair called "Revue From the 

Box." The new show was introduced in addition 

to the smash hit show currently running 

called "Gay Palette." Once again, the craftsmanship 

of blending film and live actors 

will dazzle World's Fair audiences. The last 

four shows each day will be the new show 

"Revue From the Box." 

Steve Williams, who calls himself the 

Montana Kid, rode up to Gate I at Hemis- 

Fair '68 on horseback Friday (12) after 

riding all the way from Billings, Mont. He 

has had roles in several western motion pictures 

. . . The Salt Lake Mormon Tabernacle 

choir, which has appeared in motion 

pictures, will perform July 23 and 24 at 

HemisFair '68. 

The ranking local hit, 

for length of showing, 

is "Yours, Mine and Ours," the family 

comedy starring Lucille Ball and Henry Fonda. 

It had a good run at the downtown 

Majestic, was in its fifth week of its second 

run at the Laurel showing at five drivein 

theatres. 

The Spanish Pavilion at HemisFair '68 is 

having a movie made of Victoria Salcedo 

and her flamenco troupe on the HemisFair 

grounds. Fred Wilkins. a local filmmaker 

who specializes in documentaries, was directing 

and filming the dancers in the 15-minute 

color production, which will be sent to Spain 

to publicize HemisFair. The story line has 

the troupe arriving at HemisFair and finding 

the performance has been canceled. So they 

wander around the fairgrounds, in costume, 

to see the fair while they're in San Antonio. 

BOXOFFICE :: July 22, 1968 SW-1

Remember This Dallas Celebration? 

Here's another test for industry readers with long memories, particularly in the 

Dallas area. The banner partly tells the story—Paramount in Dallas was honoring 

four 25-year employes. But now here are the test questions: Which year was this 

particular luncheon held? Who are the four ladies being honored? And who is the 

Paramount executive in the middle? One clue: he was not the exchange manager. 

Next week we'll reprint this Remember When photo with the correct answers. 

DALLAS 

Qarl Sims and LeRoy Whitington were in 

was Lou Walters of Lou Walters Sales 

Kansas City for the IATSE international 

convention . . . Also attending the convention 

& Service Corp., although Lou still had a 

^Sm\\\llf///0222%: 

! 

WATCH PROJECTION IMPROVE

HOUSTON 

Patrick Strong Ferrell, who is co-producing 

a movie with Sonny Bono of Sonny and 

Cher, was a recent visitor in Houston. Ferrell 

was in the city looking for talent to appear 

Mario Moreno, the 

in the film . . . 

great Mexican movie star and bullring 

comedian, better known as Cantinflas, was 

a recent visitor to Houston and at the Astrodome. 

Mrs. Ann Hawkins, 21 years ago Thursday 

(11) purchased the first ticket to Interstate's 

Garden Oaks Theatre. The movie was 

"Sea of Grass." Mrs. Hawkins is 

now manager 

of the River Oaks and helped to celebrate 

the 21st anniversary with the cutting 

of a cake. Also the first 21 patrons were admitted 

free in honor of the occasion. 

Hollywood film great Ed Begley, a 1962 

Oscar winner for his role in "Sweet Bird of 

Youth" has been asked to appear at the 

Alley Theatre this fall for its inaugural season 

. . . Dustin Hoffman, star of "The 

Graduate," will go to Big Springs in West 

Texas to shoot early sequences of his next 

movie, "The Midnight Cowboy," beginning 

July 29. The United Artists picture concerns 

a young Texan who trades his Texas home 

for the Times Square scene. Big Spring will 

be the only Texas location planned. The remainder 

of the film will be shot in Manhattan. 

Dionne Warwick, the singer, who appeared 

here Sunday (14) in the Longhorn Jazz 

Festival has been signed for a role in "The 

Slave." Miss Warwick will shoot the movie 

during the week beginning July 20 and make 

concert appearances on weekends. Also in 

the film are Stephen Boyd, Marlon Brando, 

Susannah York and Ossie Davis. Herbert 

Biberman is directing the film which is based 

on the play by John Oliver Killens. Producer 

Phillip Langner, president of Theatre Guild 

Films of New York, will distribute the film 

through a Walter Reade Organization subsidiary, 

Continental Distributing. 

Beattie Is New Manager 

For the Eagle Drive-In 

EAGLE PASS, TEX.—The Eagle Drivein 

on Del Rio Highway here is now being 

managed by Heribcrto A. Beattie. His first 

booking was "The Good, the Bad and the 

Ugly." 

Beattie and his wife Elsa are the parents 

of two girls and a boy. Lydia Irene, Nora 

Margarita and Hector Ramiro. They make 

their home in Eagle Pass and are members 

of St. Joseph's Catholic Church. 

New Projectors Installed 

At Amarillo Twin Airer 

AMARILLO, TEX—The Twin Drive-in 

has installed Futura 2 projectors—said to be 

the only such equipment in the Panhandle. 

According to Manager Johnny Fagin, the 

new projectors have increased screen light 

by about 25 per cent to give the brightest 

picture on an outdoor screen in the area. 

Texas Circuitman Rubin S. Frels Is 

Talented Builder of Fine Organs 

Pipe cases built by theatreman Rubin Frels for Our Lady of Sorrows Church, 

Victoria, Tex. Frels also built the organ for the church. In order to obtain the greatest 

amount of sound without using a high wind pressure and in order to save floor 

space, the pipes are mounted in three cases cantilevered from the edge of the choir 

loft. The organ's dedicatory recital by Klaus-Christhart Kratzenstein was sponsored 

by the American Guild of Organists, Victoria chapter, in February. 

VICTORIA, TEX.—Organs and theatres 

parted ways many years ago when the old 

movie houses traded off their pipes for 

electronic sound systems to provide their 

intermission music. 

An organ-theatre link still exists in Victoria, 

however, in the person of Rubin S. 

Frels, owner of the Frels Theatres Circuit. 

He not only plays organs but designs and 

builds them as well. 

It all started as a hobby but soon grew 

into a big business which now takes up much 

of his time. So much time, in fact, that he 

has turned over the handling of his theatre 

interests to Eddie Reyna. 

Frels, who comes from a musically inclined 

family, began studying music before 

he was old enough to go to school and 

continued on through college. Some of the 

masters were his instructors. They included 

Wilhelmina Nordman and Dr. Leo Sirota for 

piano and Donald Willing, who is now with 

the New England Conservatory of Music, 

for organ. 

His interest in building organs came about 

accidentally. In 1949 Frels was torn between 

two desires: one was an ancient Cadillac 

deteriorating in a local junk yard and the 

other was an organ in a state of almost equal 

disrepair. The organ won out. He tore it 

apart and then put it 

it playing in a single day. 

back together and had 

He became organist for his church and 

when the church built a new chapel he was 

called on to select an organ for it. Back to 

Trinity University he went, this time to 

study organ design and construction. The 

showpiece organ was built and then others. 

The organ building continued until the 

demand on his time became so great that 

it had to become a business and Frels became 

one of a relative handful of persons in 

Texas who are considered competent organ 

builders. 

One of his first discoveries was that for 

organ building there is no exact formula. 

"Every case is an entirely new problem." he 

says. The organ builder must first determine 

how the organ can be made to fit. tonally 

and visually, into its surroundings and then 

the organ must be built to fit into the space 

provided." 

In the beginning, Frels limited himself to 

these problems but soon was designing and 

writing his own specifications. 

He took time off to spend a summer in 

Europe and visit organ factories and look 

over some of the world's most outstanding 

examples of the organ builders trade. As his 

study progressed his problems became increasingly 

technical. It was now a simple 

accomplishment to build an organ. But he 

didn't want to build just any organ. The 

special organs he and his customers wanted 

demanded ever increasing knowledge and 

skill. He acquired it. 

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BOXOFTICE :: July 22, 1968 SW-3

OKLAHOMA CITY 

yjJhen George Jennings' daughter Georgia 

Ann and his son-in-law Joe McDonald 

came home on their first visit six years ago, 

the Comanche exhibitor was ready for them: 

on the marquee of his Comanche 81 Drive- 

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New Improved and stronger "break-away" Hanger 

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Also repair parts for other makes, cords, theft 

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In he had these words: "Welcome Home, 

Joe and Georgia Ann." Last month, Georgia 

Ann and Joe decided to spring a surprise 

visit on George. But they were the ones who 

got surprised. On the marquee of the 

Comanche 81 Drive-In were the big, red-lettered 

words: "Stay Away, Joe," George's 

current booking. Son-in-law Joe told George 

that's one marquee message that really 

shook him up! 

On our first trip to Holdenville after 

Video Independent Theatres sold the Grand 

to Larry G. Collier, we met the young exhibitor. 

He had been quite busy since taking 

over the theatre July 1. He had redecorated 

the lobby and was getting ready to repair 

the auditorium seats (512). many badly in 

need of such service. The Grand had been 

operating only four days a week but he plans 

to reopen daily very soon. We also learned 

that Larry's father is Fred, who operates the 

Kiowa Theatre in Kiowa and that we had 

known Larry since he was a very small boy. 

He plans to do the booking and buying for 

the Kiowa Theatre as soon as he gets things 

squared away in Holdenville. 

Cindy Livengood, granddaughter of Cora 

and Eleven Moore, Wigwam Theatre, Coalgate, 

took a six-week tour to the Grand 

Canyon, Hoover Dam, Los Angeles, Disneyland, 

Cove's Bay. Vancouver, Yellowstone 

Park and on into the Dakotas for a look at 

Mount Rushmore before heading back to 

Oklahoma. Companions on her trip were 

grandparents Mr. and Mrs. Burton Livengood, 

Madill. When Cindy was 10, Boxoffice 

published a poem Cindy wrote about 

her home state; now at 16, she has visited 

16 states and Canada. Her grandfather 

Eleven, a recent hospital patient, was doing 

very well at home when we visited Coalgate. 

Joe King and his son Jim, who have the 

Thompson Theatre in Tishomingo, were 

making signs for films they have booked 

when we arrived. Joe said they have been 

having trouble getting the right kind of advertising 

to place in front of their theatre; 

hence, they started the practice of making 

up their own signs. 

In order to see R. L. Robison, who does 

the buying and booking for the K. Lee Williams 

circuit (five towns in Arkansas and two 

in Oklahoma), we had to drive to Texarkana, 

Tex., where he lives, since he commuted 

daily between his home and DeQueen. Ark., 

his headquarters. He took us to see his home 

and meet his lovely wife Frances and daughters 

Rebecca and Lee. "Benny," as he is better 

known to industry friends, also showed 

us the air-conditioned doll house he'd built 

for his daughters, quite the cutest doll 

house 

we've seen. Lee is taking piano lessons; 

Rebecca, guitar lessons. Both performed 

for us and we predict both are destined to 

be accomplished musicians. 

Linda Crosby, daughter of Bill and Helen 

Crosby who have the Little River Drive-In 

at Wright City, was dressed as a sheriff on 

a float in the town's rodeo parade July 3. 

The float represented a captured moonshiner's 

still and won first prize. As the 

sheriff, Linda wore a long mustache, big 

hat and boots and was represented taking 

the culprits to jail from the captured still . . . 

Bill and Helen have bought the interest of 

Helen's father Harve Wooden in the Little 

River Drive-In. A long-time employe of the 

Dierks Lumber Co. before he retired. 

Wooden had held an interest in the drive-in 

from the time it was built. However, lately 

he decided he'd rather be free to come and 

go as he pleased, so he disposed of his interest. 

He was visiting a son in Kentucky when 

we visited Wright City. 

John Cooper, his wife Pat and two daughters 

Jo Ellen and Kelly were getting ready 

for a vacation trip when we arrived in Antlers, 

where the Coopers operate the Kiamichi 

Drive-In. They planned to make Houston 

their first stop, so they could see the Astrodome—the 

Eighth Wonder of the World. 

Also on their two-week tour were visits to 

other parts of Texas, including the Hemis- 

Fair '68 at San Antonio. 

Karen Echols, formerly on the 20th Century-Fox 

and MGM staffs here, was a Filmrow 

visitor, showing off her new baby 

daughter Kelly . . . Joe Broady. fine arts editor 

for the Sunday Oklahoman, the Daily 

Oklahoman and the Oklahoma City Times, 

is still a patient at Baptist Hospital and will 

remain there for some time. Joe's also the 

film critic for the combined paper. While 

Joe's away, Pete Feldman, assistant city 

editor of the three papers, is subbing for 

him. We join with Pete in hoping that Joe's 

hospital sojourn will be short and that he'll 

soon be back at his desk. 

Exhibitors on Filmrow included: George 

Jennings, 81 Drive-In, Comanche; Homer C. 

Jones, Rialto and Alva Drive-In, Alva, who 

reported he had started building a drive-in 

a few miles east of Alva; Dick Thompson, 

Thompson theatres, Healdton, Walters and 

Lindsay, and his brother John, Thompson 

Theatre and Choctaw Drive-In, Atoka; H. 

D. Cox, Caddo, Binger, who reopened his 

theatre July 12 after it had been closed since 

last fall; J. C. "Doc" Lumpkin, Circle, Waynoka; 

Margie Snyder, Family Theatres, 

Tulsa, and Benny Robison, K. Lee Williams 

Theatres. 

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SW-4 BOXOFFICE :: Julv 22, 1968

'Rosemary's Baby' Is 

400 in Minneapolis 

MINNEAPOLIS—Chalk up another record 

grosser. This time, it's "Rosemary's 

Baby," which piled up a hefty 400 in its 

opener at the Orpheum Theatre and which 

is believed by Paramount branch manager 

Forrest Myers to be "the biggest-grossing 

Paramount picture ever to play in Minneapolis 

and St. Paul." (In its day-and-date bow 

in the other Twin City, "Baby" also was a 

howling success. In St. Paul, it's also playing 

at the Orpheum—and both houses are part 

of the Ted Mann circuit.) Also making a 

strong debut was "The Producers," only 

other newcomer, which checked in with a 

250 in a dual opening at the Uptown and 

Cinema II. Even though the Minnesota 

Twins were in town—and pulling generous 

sized crowds—theatre business was on 

a marked upswing. At the Cooper Cinerama, 

"2001: A Space Odyssey" sailed to a 435 to 

head up the grossing roster. "Camelot" came 

alive in its 36th week at the Academy, 

bouncing from a 110 to 175. "Green Berets" 

at the Lyric also "grew," from a 200 to 210. 

"Odd Couple" climbed to a 230 at the State. 

"Gone With the Wind" jumped to a 225 at 

the Park Cinerama but the most dramatic 

leap was by "The Fox," from a previousweek's 

130 to a 270 in its eighth week. 


Academy Camelot (WB-7A), 36th wk 175 

Cinema II, Uptown The Producers (Embassy) ..250 

Cooper Cinerama 2001: A Space Odyssey (MGM), 

3rd wk 435 

Gopher The Secret War of Harry Frigg (Univ), 

7th wk 90 

Lyric The Green Berets (WB-7A), 3rd wk 210 

Mann The Fox (Claridge), 8th wk 270 

Orpheum Rosemary's Baby (Para) 400 

State The Odd Couple (Para), 3rd wk 230 

Suburban World Benjamin (Para), 3rd wk 110 

Westgate Bye, Bye Braverman (WB-7A), 5th wk. 100 

World The Groduate (Embassy), 30th wk 250 

Exhibitor's Daughter Has 

Surgery for 17th Time 

ROCHESTER, MINN.—Elizabeth Rostvold, 

daughter of J.M. Rostvold who operates 

the New Grove Theatre in Spring 

Grove, is recuperating in the Spring Grove 

Hospital following her 17th major operation, 

performed in Rochester, Minn. Her 

condition, according to her father, is "improving." 

But, he adds, "Some mail at this 

time surely would help her morale." 

Rostvold, a veteran of 30 years of theatre 

operation, served on the North Central 

board of directors under the former Allied 

States Ass'n. He is a member of NATO of 

North Central States. 

would you believe $2.so -for color) 

Motion Picture Service Co. -125 Hyde St. 

San Francisco. Calif..Gerald L Karski.Pres. 

Milwaukee Sentinel Predicts 'Rough' 

Times Ahead for Film, TV Violence 

MILWAUKEE — Violence on television 

and in the movies appears to be in for a 

rough time of it, according to an editorial 

in the Milwaukee Sentinel, titled "The Sex 

Sickness." The editorial said: 

"As the nation gets into its soul searching 

on the causes of violence, it appears that 

much attention will be given to what effects 

killings and sadistic acts on home and theatre 

screens have on viewers, particularly 

the young. 

"Ironically, some of those who are now 

among the loudest critics of TV and film 

violence seem to be the same ones who, not 

so long ago, were among the most scornful 

of Walt Disney and 'The Sound of Music' 

type of productions for being wholesome. 

"To be sure, these protectors of the right 

to do anything and say anything on film or 

tape may have been more concerned about 

sex than violence. Even now, while they 

might condone cutting violence out of 

movies and TV programs, it is doubtful if 

they would agree to any censorship of the 

sex themes, no matter how sick. Freedom of 

speech, 

don't you know? 

"Yet violence and sex go hand in hand. 

And if movies and TV programs are to be 

cleansed of violence, they are also going to 

DES MOINES 

Rob Hirz, branch manager of Warner Bros.- 

7 Arts, attended a meeting of the company's 

southwestern division in Dallas Tuesday 

(9). The new Des Moines branch head 

also reports that several of the exhibitors 

who saw the tradescreening of "The Heart 

Is a Lonely Hunter" at the Plaza Thursday 

(11) described the adaptation of Carson Mc- 

Cullers' famous novel as "Academy Award 

material." Some also predicted an Oscar 

nomination for Alan Arkin's performance 

in the lead role of a deaf-mute. Hirz also 

said "The Green Berets" is breaking attendance 

records in 

Davenport and Omaha. The 

film will open Friday (26) at the Varsity, 

Cinema I and Pioneer Drive-In. 

Harrison Wolcott, owner of the Grand 

Theatre in Eldora, won the best golfer award 

at the Tent 15 golf stag at the Urbandale 

Country Club. Forty-four linksmen participated, 

including some from Davenport. 

Greenfield and Omaha. A buffet followed 

the golfing. 

There is little argument that this year's 

Independence Day was just about perfect, 

weatherwise—sunny skies and temperatures 

in the low 70s—all over Iowa. However, 

there is always one exception. The state's 

only rain cloud hovered over the Highway 

2 and 65 Drive-In at Humeston and finally 

emptied at 8:30 during the wiener roast. 

However, Manager Lloyd Knode reports 

have to be scrubbed of their sick sex themes. 

In this connection, what is happening in 

Denmark may be instructive in America. 

Danish film censorshp is exceedingly lax. A 

movie which includes scenes of sexual intercourse 

and of male and female nakedness 

has been shown freely throughout the 

country. 

"When 'Bonnie and Clyde' came to 

Denmark, 

however, Danish censors reportedly 

looked at it very severely because of its violence 

with its possible tendency to deprave 

and corrupt. Movies blatantly sexy but with 

no overt violence surely have as great a tendency 

to deprave and corrupt. 

"In looking into the causes of violence, as 

a national commission is undertaking to do, 

will not be enough just to point a finger at 

it 

a part of the problem, such as violence on 

film. It will be necessary to look at the whole 

problem. In doing so, we are likely to find 

that the spirit of licentiousness which has 

been running loose in the land, is at the 

root of our troubles. 

"The corrective measure is not official 

censorship or restrictive laws, but a revival 

of morality and a renewed respect for 

wholesomeness." 

The Sentinel has long been noted for its 

broad-minded attitude of controversial films. 

that people stayed on despite the rain to consume 

the free hot dogs. 

Phil Jarnagan, assistant booker at United 

Artists, is vacationing in the Ozarks . . . 

Back at work after vacations are Sue Willason, 

booker's clerk at 

MGM, and Mary Lou 

Daley, stenographer and biller in the booking 

department at the Universal exchange. 

Roger Diet/, the new Columbia branch 

manager, had been a salesman for the company 

in Minneapolis 14 years. In his new 

post he will report to Midwest division manager 

Milton Zimmerman. 

Diane Grayson, English fashion model, 

TV and stage actress, will make her motion 

picture debut in the key role of Jenny in 

20th-Fox's "The Prime of Miss Jean Brodie," 

currently filming in London. 

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MINNEAPOLIS 

pjow Minnesota's emphasis on tourism helps 

other businesses is being demonstrated 

daily at the Cooper Cinerama Theatre. On 

a single evening, Vern Felt, general manager, 

counted 26 out-of-state license plates 

on cars in the theatre's parking lots . . . 

Henry Gatehouse, office manager at the National 

Screen Service branch, left (15) on a 

week's vacation. 

Adding to the charm of Filmrow are two 

new and pretty faces. Karen Perpich and 

Kathleen Phillips have joined the staff of 

the Warner Bros. -7 Arts branch, Karen as a 

branch stenographer and Kathleen as a 

booker. Meanwhile. Sande Robertson of the 

same exchange is on vacation. 

At Paramount, student booker Mary Kahlich 

has announced her engagement to Lee 

Kellerhals . . . Most surprised guy in town 

was Dick Dynes, who was led unsuspectingly 

to a surprise birthday party (12) at the Cascade 

9, where the town's film-business figures 

had hatched the blowout to celebrate 

Dynes' 60th birthday. He buys, books and 

heads up Dynes Distributing Co. 

Ruth Beck, the "good right arm" of Ev 

Seibel. 

North Central Theatres, is off on vacation. 

But she didn't want to mention it "because 

no one cares." Snorted Seibel: "No one 

advertising-publicity director of ABC 

cares, she says! And while she's gone, the 

joint'll fall apart!" 

The Milnor Theatre, Milnor. N.D., 

burned down. The owner is Dale Peterson. 

. . . Skitch Henderson, 

Jim Collins of the MCA office in Los Angeles 

was in town (15) to inspect Universal 

branch property 

famed musical performer, in town for an 

appearance with the Minneapolis Symphony 

THE 

NEW REED 

DRIVE-IN 

SPEAKERS 

Can be dropped or thrown from Car 

Windows on to solid concrete 100 or 

more times without causing Cone/ 

Mechanism to go Dead or OFF-tone. 

New Improved end stronger "breok-a-way" Hanger 

Arm (easily replaced in field) minimizes damage 

to Speaker Cose when run over. Sound Cutoff Kits 

for all speakers now available. 

Also repair parts for other makes, cords, theft 

resistant cables, volume controls, New Cone/Mechanisms, 

etc., etc. Factory re-manufacturing of your 

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Orchestra, slipped in a few minutes late and 

unannounced (but spotted by a few alert 

fans) for a performance of "2001: A Space 

Odyssey" at the Cooper Cinerama. 

Roger Dietz, new Columbia Pictures 

branch manager in Des Moines, leaves behind 

many friends in this area. He formerly 

covered the Minnesota-North Dakota-South 

Dakota territory out of the Minneapolis 

branch 

. Olson, United Artists western 

division manager, was in town (16-18) 

for huddles with branch chief Bob DeJarnette. 

Filmrow visitors: Ray T. Vonderhaar, 

Tentelino Enterprises, Alexandria; D. G. 

Rauenhorst, Murray Theatre, Slayton; Douglas 

Ingells, Time, Pepin; Ward Nichols, 

Gilles, Wahpeton, N.D.; Nelson Logan and 

son Jeffrey, Roxy, Mitchell, S.D. The Logans 

have launched a complete refurbishing 

of their theatre, including added lounge 

space, a new front, lobby renewal and other 

improvements. 

Paramount branch manager Forrest 

Myers is elated over the soaring grosses of 

"Rosemary's Baby." "I've checked as far 

as I can," he said, "and I have every reason 

to believe this is the greatest-grossing Paramount 

picture ever in both Minneapolis and 

St. Paul." Just two weeks ago, "The Green 

Berets." a Warners-7 Arts release, also set 

grossing marks at the Lyric in Minneapolis 

and the Riviera in St. Paul. 

MILWAUKEE 

^he big news of the day was the announced 

acquisition of the Prudential chain of 

22 theatres in Wisconsin by Skouras Theatres 

Corp., a subsidiary of United Artists 

Theatres Circuit. Prudential has owned a 

majority of the theatres for about eight 

years. Most of them had been part of the 

Fox Wisconsin Amusement circuit at one 

time. Prudential's general manager Fred 

Koontz said he would remain with the chain 

under its new ownership. 

Several hours before the showing of the 

sneak preview of "Funny Girl" at the Capitol 

Court Theatre, producer Ray Stark 

rushed out and purchased four tape recorders. 

"I wanted to hear any embarrassed giggles, 

loud whispers and coughs," he said. As 

it turned out the recordings were silent (except 

for some romancing words by a young 

couple) and the opinion cards were most encouraging, 

with 334 excellents, 52 goods, 

four fairs and not one poor. 

Sponsors of the forthcoming "Summerfest 

'68" (20-28) have asked Milwaukee businessmen 

to come up with all sorts of ideas to 

fit into the festivities. As a part of the program, 

Marcus Theatres will offer a series 

of six foreign films at the Palace Theatre. A 

special deal is involved, whereby if a coupon 

is presented at the theatre boxoffice, two 

persons will be admitted for the price of one 

ticket: $1.50 until 5 p.m. and $2 after 5 p.m. 

The films are: "Fists in His Pockets," an 

Italian film; "The Cats," Swedish; "I Even 

Met Happy Gypsies," Yugoslavian; "Martin, 

the Soldier," French; "The Fifth Horseman 

Is Fear," Czechoslovakian, and "Four in 

the Morning," British. 

Tony Randall was being interviewed by 

channel 6 reporter Mary McKay at the opening 

of the swanky Lake Geneva Playboy resort. 

He had been campaigning for Sen. Mc- 

Carthy. She asked Randall if he thought it 

was ethical for a star to use his influence 

for a particular candidate. The actor preferred 

to remain mum. 

With regard to the "Summerfest '68," Iron 

Eyes Cody, a Cherokee Indian, was met at 

the train by a delegation of members of the 

Consolidated Tribes of American Indians, 

a Milwaukee group which will perform traditional 

dances during the celebration. Cody 

has co-starred in numerous motion pictures, 

most recent of which was "The Gatling 

Gun." 

Lew Breyer, formerly on the sales staff of 

Universal here, who now operates an advertising 

and public relations firm, is asking for 

support in his bid for a berth as state senator. 

According to reports, Green Bay Packer 

Ray Nitschke did so well in making a Hollywood 

movie with the Monkees, that Columbia 

Pictures wants him for another film. 

Memphis Mayor Appoints 

Group on Antiobscenity 

From Southeastern Edition 

MEMPHIS—Mayor Henry Loeb has appointed 

an antiobscenity board, which will 

look at motion pictures and magazines "to 

protect juveniles." 

A city ordinance will be introduced before 

the city council, the mayor announced, to 

"prohibit juveniles from purchasing obscene 

materials or attending obscene movies." 

Frierson Graves, assistant city attorney, was 

assigned to work with the new board. The 

word "censor" will not be used. 

Those named to the board are Lewie Polk, 

high school principal; Mrs. M. S. Draper, 

PTA worker; Florence McKellar. housewife; 

Hoyt White, minister; Ulysses Truitt, government 

worker, and Bill Ingram, businessman. 

Mrs. McKellar and Mrs. Hooker were 

members of the films censor board before 

it was disbanded, following court decisions 

against its findings. 

The new board will report obscene matters 

to the police and serve as "expert witnesses" 

in court. 

ms^yy////^ 

Lee 

ARTOE 

wSr^v/MZ 

Lee ARTOE SILVERED GLASS REFLECTORS! 

NC-2 BOXOFFICE Julv 1968

A 98-minure feature 

DISTRIBUTED BY 

R. E. SHANIN ENTERPRISES, INC. 

21315 Barkstone Drive 

Polos Verdes Penin., Col. 90274 

BOXOFFICE :: July 22, 1968 NC-3

LINCOLN 

Larry Starsmore of Colorado Springs was in 

Nebraska a week and spent several days 

in Lincoln conferring with Walt Jancke on 

Nebraska Theatres activities. Starsmore 

heads Westland Theatres in Colorado, parent 

organization of Nebraska Theatres. The Coloradan 

spent one day in Omaha at a meeting 

called by United Artists officials from 

New York. Also at this Omaha UA conference 

from Lincoln were Irwin Dubinsky and 

Russell Brehm. 

Dubinsky. before taking off again last 

week to spend a day or two in Sioux City 

checking out the remodeling of his Orpheum 

Theatre, reports the outdoor theatre business 

in Nebraska and elsewhere, for that matter, 

seems "ahead of last year." This is Nebraska's 

second season of Daylight Saving Time. 

Dubinsky and son Sarge are trying to 

catch up with their widespread theatre operations 

after the rush Orpheum remodeling 

job so they can be free to go to the October 

NATO convention in San Francisco. On 

Dubinsky 's "do" list in the months ahead is 

getting the Nebraska association's name officially 

changed by the secretary of state's office 

so that it complies with the national organization's 

name. When this is done, Dubinsky 

said it will be NATO of Nebraska 

(National Ass'n of Theatre Owners). 

Visitors to Lincoln's Filmrow included 

Harry Goldman of Chicago, division manager 

for Cinerama Releasing Corp., and 

Dick Resch of Omaha's Buena Vista offices. 

Kid \1 

Shows n 

Are 

Money 

Makers 

i

i 

Michigan— 

i Kentucky—Standard 

J 969 METO Convention 

To Be Held in Cincy 

Cincinnati — The 1969 M ideas tern 

Theatre Owners' convention will be 

held at the Carrousel Inn here July 6, 7 

and 8 next year. 

The announcement was made by 

Ben Cohen, general convention chairman, 

following a meeting of the joint 

planning committee Tuesday (9) in 

Cincinnati. 

Committee members present at the 

planning session included Cohen, Holiday 

Amusement Co.; George Tice, 

president of NATO of Western Pennsylvania; 

George Stern, Pennsylvania 

convention chairman; Paul Vogel, 

NATO of Ohio convention chairman; 

Ollie Martin, Ohio convention committee 

member, and Jim Burgess, NATO 

of Ohio secretary. Tice, Sam Schultz, 

president of NATO of Ohio, and Joe 

Joseph, president of NATO of West 

Virginia, are unit coordinators for convention 

activities. 

The NATO Mideast region includes 

western Pennsylvania, Kentucky, Ohio 

and West Virginia. 

Chakeres' Drive-In Holding 

Annual Church Services 

SPRINGFIELD — Chakeres Theatres' 

Melody Cruise-In Theatre is in its 12th 

straight year of holding Sunday 8 a.m. Inter- 

Faith worship services during the months of 

June, July and August. 

On Sunday (7) a special memorial service 

for the Clark County war dead of the Vietnam 

conflict was held with the Rev. Kay M. 

Glaesner jr., pastor of St. John's Evangelical 

Lutheran Church, officiating. 

Assisting in the solemn ceremonies were 

all local patriotic organizations and the 

Springfield Chamber of Commerce. The 

services received wide publicity by radio 

stations WIZE and WBLY and WHIO-TV 

in Dayton. The drive-in was packed to 

capacity and many cars were turned away. 

Circuit Wins Seattle Suit 

Against Use of Name 


SEATTLE—The Evergreen State Amusement 

Co. has won its suit against the Bellevue 

Theatre Co. over stopping the use of 

the name "Evergreen" for a Bellevue drivein. 

Superior Court Judge Story Birdseye issued 

a restraining order on the grounds that 

the name tends to confuse the public on 

ownership of the airer. 

Cartoon Characters Win 

1st Place for Musser 

DETROIT — Keith Musser's Strand 

Theatre at Alma won first prize in the Old- 

Fashioned Fourth of July Celebration and 

Parade at Breckenridge. The award was for 

a presentation of any kind other than floats. 

Musser had several persons don costumes 

of popular animal characters of the screen 

and march along the street passing out balloons 

and the like. 

Musser is also conducting an attentiongetting 

giveaway in cooperation with the 

Saginaw Valley Shopper, a local publication. 

The paper publishes notices asking a particular 

local resident to pick up two free passes 

to the Strand from the Shopper offices within 

ten days. It is good promotion of the theatre 

name as well as a goodwill-getter. 

Floyd Bloss Acquires 

Grand Rapids Burton 

DETROIT—Henry J. Warszauer, owner 

Grand Rapids, has 

of the Burton Theatre at 

sold the house to Floyd Bloss. 

Bloss had made the news in several Michigan 

cities through controversies with public 

authorities. His differences frequently involved 

aspects of censorship problems and 

have reached the Supreme Court as well as 

others. 

Bloss' Capri Theatre was destroyed by fire 

attributed to the air-conditioning system. He 

reported only minor projection booth damage, 

with leaders burned on three films. 

Bloss had been renting the Capri from 

realty owner Mose Hattem. Following the 

fire Bloss moved quickly to buy the Burton, 

which he is renaming the Burton Capri. He 

plans wider seat spacing for the theatre. 

Mildred Simpson Is Named 

Academy's New Librarian 


HOLLYWOOD — Mildred Simpson has 

assumed the post of librarian at the Academy 

of Motion Picture Arts and Sciences, 

it was announced by Gregory Peck, Academy 

president. 

Formerly assistant librarian, she succeeds 

Lillian Schwartz who resigned effective June 

28 to be married and live in Maryland. 

Mrs. Simpson joined the Academy library 

staff in June 1964. She received her master's 

degree in library science in 1962 at the University 

of Southern California, where she 

subsequently worked in the circulation department 

of the university library. 

The new Academy librarian is a native of 

Bethlehem, Pa., and moved to California in 

1960. 

'Odd Couple' Breaks 

3 Cincy House Marks 

CINCINNATI—"The Odd Couple" skyrocketed 

to 800 in its opening week at the 

Hollywood Cinema North, Mariemont Cinema 

East and Western Woods—shattering 

house records for a first-week gross at each 

situation. Other leaders were nearer the 

levels one usually expects for attractive pictures 

with considerable boxoffice punch. 

"2001: A Space Odyssey" earned a 260 in a 

sixth week at the International 70; "The 

Green Berets," second week at the Albee, 

and "Hour of the Wolf," a new picture, 

came up with 200 each. 


Albee The Green Berets (WB-7A), 2nd wk 200 

Ambassador Boom! (Univ} 100 

Esquire, Hyde Park Hour of the Wolf (Lopert) . .200 

Grand Where Were You When the Lights Went 

Out? (MGM), 2nd wk 150 

Hollywood Cinema North, Mariemont Cinema East, 

Western Woods The Odd Couple (Para) 800 

International 70 2001: A Space Odyssey (MGM), 

6th wk 260 

Kenwood Anzio (Col), 2nd wk 75 

Times Towne Cinema Inspector Clouseau (UA), 

4th wk 175 

"Odd Couple' Lively 325 

Opener at 4 Detroit Houses 

DETROIT — "The Odd Couple" scored 

325 per cent in a multiple opening at four 

theatres to lead the roster of grosses this 

week, followed by the opening of "The 

Green Berets" in five houses for an average 

of 260. "Gone With the Wind" held sturdily 

to third place on the strength of a 200 in its 

37th week at the Madison, while "The Thomas 

Crown Affair" averaged out at 185 in 

its three-theatre opening. 

Adam, Americana, Terrace, Universal City, 

Woods The Green Berets (WB-7A) 260 

Grand Circus, Royal Oak, State, Wyandotte- 

Annex Bondolero! (20th-Fox) 105 

La Parisien, Town The Fox (Clandge), 12th wk. 150 

Madison—Gone With the Wind (MGM), 37th wk. 200 

Mai Kai, Michigan, Punch & Judy, Radio City 

The Odd Couple (Para) 325 

Palms, Mercury, Quo Vadis The Thomas Crown 

Affair (UA); various co-features 185 

Quo Vadis Penthouse I, Wyandotte-Main, Alger, 

Gateway, Village Anzio (Col) 100 

Quo Vadis Penthouse II Boom! (Univ) 100 

Trans-Lux Krim Carmen, Baby (Audubon), 

17th wk '05 

United Amusement Reports 

Net Profit of $483,472 

From Canadian Edition 

MONTREAL—United Amusement Corp. 

has released its annual report for the year 

ending December 31. It shows there was a 

consolidated net profit of $483,472, equal 

to $1.66 a share. This compares with 

$513,601 or $1.76 a share a year earlier. 

However, total operating revenue was 

slightly higher at $5,946,027, compared with 

$5,913,744 the previous year. 

President R. W. Bolstad, in his annual 

report, said that additional profits from the 

sale of fixed assets and securities equaled 

$17,467, compared with $8,381. 

. ARBON5, Inc. V-— 

' 

^^Box 

K, Cedor Knolls, N 

National Theatre Supply, Detroit—Woodward 1-2447 

Vendors of Louisville, Inc., Louisville — Phone 

587-0039 

Detroit—Theatre Equipment Company—Phone 961-1122 

Cleveland—Ohio Theatre Supply Company, 2108 Payne Ave. — Phone 

PR-1-6545 

BOXOFFICE :: July 22, 1968 ME-1

DETROIT 

. . . Our 

ganuiel J. Cornelia, one of the town's bestknown 

projectionists until his retirement 

nine years ago. is now very active with 

the Disabled Veterans organization 

correspondent for Grand Haven notes that 

just 40 years ago the Grand Theatre was 

showing "Old Ironsides" with tickets being 

Wednesday (10), 

8, 

5633 

Detroit 

Grand River 

Mich. 

Ave Phone 

Nights-UN 

TYIer 4-691? 

3-1 46ft protection for children during their forma- 

sonal visit here according 

to Manager Ted Regional man- 

Levy . . . 

Fox Theatre, was in Virginia for a vacation 

sold by the De Molay boys. Masonic affiliate, 

City to represent Local 199 at the IATSE 

for special benefits. 

convention 

. . . Sam Seplowin, recently retired 

from AIP, was in town for several 

Jerry 

days, 

Paris, director of National General's 

readying new industry plans. 

"How Sweet It Is." was scheduled for a per- 

Chief Barker Jerry Levy advises that the 

Variety Club will hold its annual golf outing 

NO HAT 

TRICKS 

Monday (22) at the Hillcrest Country Club, 

near Mount Clemens . . . David Flayer, 

former owner of the Amo Theatre, and recently 

retired assistant prosecuting attorney, 

is now a candidate for election as Wayne 

County supervisor. 

NEEDED 

Classification Study Group 

That EXTRA CASH comes easier when Named in Maryland 

you take advantage of the IDEAS every 

week in 

BOXOFFICE 

Renew Your Subscription NOW 

lation. 

Members are Alvin J. T. Zumbrun, Crime 

Commission executive director, chairman; 

Leon Back, National Ass'n of Theatre Owners 

of Maryland; Sen. John J. Bishop jr., 

^^ WATCH PROJECTION IMPROVE

And local businessmen can 

give it to him. Now. 

This summer. 

While there's still time. 

Thousands of deserving 

youngsters are waiting for 

jobs. Waiting for a 

chance to work at becoming 

better citizens. 

The corporate giants are 

already hiring. The 

Government is 

already helping. 

But we need to reach 

Main Street. We needlo 

reach you . Because without 

the support of every local 

businessman, we cannot 

succeed. What can you do? 

Each one hire one. 

Hire one young man or 

woman. Hire more if you can. 

But, at least hire one. 

No business is too small to 

help. Think about an extra 

pair of hands for the summer. 

Think about a bright 

youngster filling in vacation 

gaps. Think about next 

summer—and the one after 

that—when you'll have an 

"experienced beginner" to 

call on for extra help. 

Do yourself a favor. Give 

a kid a break this summer. 

Do it now. Call the National 

Alliance of Businessmen 

office in your city. 

SUMMER 

JOBS 

NOW 

National Alliance of Businessmen 

.

. . Laura 

. . Two 

CINCINNATI 

Linda Rumke, receptionist for Tri-State 

Theatre Services, has been appointed 

assistant to Phil Borack, vice-president. Debby 

Sammons is the new receptionist . . . 

Esther Seifert is the new secretary for Cincinnati 

Theatres, succeeding Mary Ann 

Bingham, who has joined Paramount's 

office staff . . . Vicki Tanfani is the new 

Warner Bros.-7 Arts receptionist succeeding 

Marsha Gillespie, transferred to the contract 

department . Finney, head 

inspector, is the new manager of State Film 

Services, succeeding Mae Scholle, who has 

retired from the company. 

C. B. Ridge is the new manager at General 

Cinema's Western Woods Cinema succeeding 

Walter Ahern, transferred to the Lafayette 

Square, Indianapolis. Ron Maurer has 

been appointed assistant manager. 

Louis Marcks, division 

manager for General 

Cinema at St. Louis, has been transferred 

to Cincinnati to supervise theatres in 

parts of Ohio, Kentucky and Indiana . . . 

Lester Lambert has returned as manager of 

Chakeres Theatres' Southland 75 Drive-In, 

Dayton, and Herbert Stanfill is the new manager 

for the company's Park Layne 69 

Drive-In at New Carlisle. 

Ralph Salyer, WB-7 Arts branch manager, 

is back from a company sales meeting in 

Atlanta . . . Mid-July vacationists include 

M. M. Berger, MGM office manager; Carl 

Braun, Bein Theatres manager; Margery 

Zahner, Columbia office staff, and Teressa 

Kimbrell, Universal inspector. 

Filmrow visitors included Jerry Gruenberg, 

20th-Fox central division manager, and 

Ohio exhibitors F. D. Curfman, Westerville; 

WRITE- 

Lee ARTOE 


TO: 

BOXOFFICE. 825 Van Brunt Blvd.. 

Title 

Comment 

Days of Week Played 

Exhibitor 

Kansas City, Mo. 64124 

Ted Christ, Spencerville; Harry Wheeler, 

Galipolis, and Moe Potasky, Troy. 

The Cincinnati alumnae chapter of Alpha 

Kappa Alpha Sorority is to sponsor "Chitty 

Chitty Bang Bang" at Mid-States' new Carousel 

Cinema December 22 for its scholarship 

fund . other performances during 

opening week also have been sold to the 

City of Hope and the Children's Hospital 

Auxiliary. 

Albert Grotte, Chakeres circuit's Lobby 

Shoppes Concession manager, has a contest 

going among concession managers for all its 

theatres during the summer months to sell 

more "Pepsi" and popcorn. All of Chakeres' 

drive-ins intensively promoted the fireworks 

displays for Wednesday and Thursday (3-4), 

which resulted in the largest gross the company 

has ever had. 

For 25 years Chakeres Theatres had had 

weekly kiddie shows in most of its houses 

during the summer months. This year the 

company is stressing and promoting these 

shows because of the scarcity of children's 

attractions. 

Trans-Beacon to 




Add 

Washington Theatre 


WASHINGTON — The new L'Enfant 

Theatre here will be operated by Trans- 

Beacon Theatres, Ltd., when it opens November 

14. This announcement was made by 

Sheldon Smerling, president of Trans-Beacon 

Corp., the parent organization. 

L'Enfant is a part of the L'Enfant Plaza 

Communications Center at the huge L'Enfant 

Plaza complex in the southwest area of 

Washington. The plaza is comprised of four 

major office buildings, a two-floor shopping 

promenade, a luxury hotel, restaurants, the 

Comsat world headquarters building and 

underground parking for 2.500 cars. 

Named for the French architect who designed 

the capital city, the communications 

center and theatre will be entirely new and 

versatile, where all motion pictures, from 

16mm to 70mm, can be exhibited and where 

Company 

Theatre 

Weather.. 

— Right Now 

CINCINNATI BENEFIT — Mrs. 

Paul Siegal, seated, of the Cincinnati 

Dental Society Women's Auxiliary, 

signs the contract for her group to sponsor 

the opening night of Warner Bros.- 

7 Arts' "Finian's Rainbow" at the Kenwood 

Theatre there October 29. 

Looking on are, left to right, Beman 

Ritchie, manager of the Kenwood; Mrs. 

Richard A. Baden of the auxiliary and 

Ralph Salyer, WB-7 Arts branch manager. 

color television can be transmitted or received 

from any spot on the globe. 

The expanding Trans-Beacon also has 

acquired the Admiral Theatre at Hollywood 

and Vine in Hollywood. The Admiral will be 

closed in mid-August for a complete rebuilding 

and will reopen as a de luxe first-run 

unit in October and renamed the Vine. 

In addition, Trans-Beacon operates theatres 

in Chicago, Boston, San Francisco, 

Cincinnati, Columbus, Detroit, Fresno, Denver, 

Montclair, N.Y., and Montreal, Canada, 

and is negotiating for other theatres 

throughout the U.S. 

ABC, Loew's Granted Okay 

To Build New Theatres 


NEW YORK—Construction for two new 

theatres was granted approval to American 

Broadcasting Companies and for one to 

Loew's by Judge Edmund L. Palmiere in 

federal court here. 

The ABC houses, with seating capacities 

of 850 each, will be in the Pembrooke Mall 

Shopping Center, Virginia Beach, Va., and 

the Tidewater Shopping Center, at Norfolk. 

Va. The Loew's theatre, which will seat 

1,200 persons, will be constructed at East 

Brunswick, N.J. 

Judge Palmiere also approved ABC's petition 

to amend the court's 1966 order which 

approved a new theatre known as the Terrace 

in the Victory Mall Shopping Center, 

Savannah, Ga., on condition that the company 

shut down the Lucas there. ABC may 

now put the Lucas back in operation. 

ABC's request to amend a 1965 order 

approving operation of its 1.100-seat house 

in Gainesville, Fla., with two separate auditoriums 

to be operated as a single was granted 

so that it may operate the house as a twin 

with two different programs. 

ME-4 BOXOFFICE :: July 22, 1968

New York Film Law 

Model for Vermont 

MONTPELIER, VT.—A law enacted 

the 1968 Legislature and now in effect in 

Vermont forbids the sale of obscene matter 

and the showing of objectional motion pictures 

to any person under 18 years of age. 

The new law reads, in part: 

"No person may. with knowledge of its 

character and content, sell, lend or distribute 

or give away to a minor: 

"(1) Any picture, photograph, drawing, 

sculpture, motion picture of the human body 

which depicts nudity, sexual conduct or 

sado-masochistic abuse and which is harmful 

to minors, or 

"(2) Any book, pamphlet, magazine, 

printed matter — however produced — or 

sound recording which contains any matter 

enumerated in paragraph 1 hereof or explicit 

and detailed descriptions or narrative accounts 

of sexual excitement, sexual conduct 

or sado-masochistic abuse and which, taken 

as a whole, is harmful to minors." 

The law, patterned after one enacted in 

the state of New York and upheld by the 

U.S. Supreme Court, also prohibits selling 

or giving away to a minor "an admission 

ticket or pass to premises whereon there is 

exhibited or to be exhibited such a motion 

picture, show or other presentation." 

Public Phase of Hartford 

Trumbull Project Aired 

HARTFORD—Pros and cons were heard 

by the city council on a proposed $15 million 

bond issue for the public phase of a 

civic center in the Trumbull Street redevelopment 

area. 

Those in favor were led by a delegation 

organized by the Greater Hartford Chamber 

of Commerce. 

Those opposed called for housing to accommodate 

low income groups plus more 

school construction before the long-sought 

center gets authorization. 

The tract suggested for the center is 

now 

occupied by commercial structures, including 

the independent E. M. Loew's and 

ABC's Allyn theatres. 

The E. M. Loew circuit already had announced 

plans for a "piggy-back" twin theatre 

here; ABC said last year it would go 

into a Harvard suburb (Rocky Hill) with a 

1.000-seat hardtop. 

One of Ted Mark's Books 

Being Made Into Movie 

SPRINGFIELD—Ted Mark, a one-time 

Warner Bros. Studios messenger boy but 

now a novelist, was here in conjunction with 

publication of his latest book, "Back Home 

at the O.R.G.Y." 

The book is eighth in a series revolving 

around a fictional organization known as 

Organization for the Rational Guidance of 

Youth. 

"The Nude Who Never," a previous Mark 

book, is 

being filmed, he said. 

by 

Trend to Downtown Theatre Projects 

Forecast by Sam Feldman, John Lowe 

Tourists in Worcester, Mass., find it difficult to believe that this attractive dual 

theatre isn't a brand new construction, so thoroughly did Redstone Theatres alter 

the former Loew's Poli. Showcase 2, the main auditorium is located on the street 

floor and has a seating capacity of 1,068. The penthouse unit. Cinema I, seats 791 

and is reached either by the grand staircase or by escalator from the dazzling lobby 

in which Italian tile is contrasted with the brilliance of Vermont marble. Redstone 

opened the two Showcases late in June. 

HARTFORD—Sam Feldman, area coordinator, 

and John P. Lowe, New England 

division manager, for Redstone Theatres, believe 

that the trend of theatre construction 

in suburban areas is gradually reversing, 

with the future to see a new concentration 

of downtown showcases. 

Both Feldman and Lowe said that urban 

renewal, in particular, has triggered the 1968 

downtown theatre construction thinking. 

At the same time. Feldman noted that 

construction costs within the past five years 

have jumped 40 per cent. "Labor costs 

alone have increased by 254 per cent in 

the 

last three years," he said. 

The biggest problem is "getting the skilled 

tradesmen to do the work. There is 

so much 

construction going on today that we are all 

in competition for the same laborer." 

This has led Redstone to develop certain 

economies. 

"Our heating and a'r-conditioning units," 

Feldman continued, "are now on the roof 

instead of in the basement. In this way, we 

are getting the same facilities at the same 

price even though costs in this field have 

risen 25 per cent. We are actually sacrificing 

ten years on the guarantee to get the less expensive 

rooftop units." 

Redstone, based primarily in the northeastern 

states, is building ten luxury units at 

present, in the East, South and Midwest. 

Latest opening was in Worcester, the 

circuit spending $1,000,000 to convert the 

3.600-seat Loew's Poli, long-shuttered, into 

a de luxe twin, containing 780 seats upstairs. 

1.068 downstairs. 

Fourth Major Hartford Metropolitan 

Theatre Announced by Bostons ETA 

HARTFORD—The fourth 

major theatre 

project in metropolitan Hartford in recent 

months has been announced by Esquire Theatres 

of America. 

The independent circuit will operate a 

twin hardtop (total seating capacity: 900) in 

the Wethersfield Plaza Shopping Center, being 

developed by Harry Gambel of Hartford. 

Esquire operates the first-run Berlin 

Drive-in on the Berlin Turnpike. 

At the same time. Esquire general manager 

Edward C. Stokes disclosed that the 

company has formed a subsidiary firm, to 

be known as Luxury Seating Corp., manufacturing 

an Esquire-designed theatre seat 

for use in Esquire units and theatres of 

other interests. 

He said, too, that Esquire is readying announcement 

of four additional theatre construction 

projects for Connecticut. 

The new units here will be known as 

Routes 5 and 16 Cinemas. 

Previously announced regionally: 

A triple-theatre hardtop, being developed 

by Indoor Theatre Corp. (Bernie and Sy 

Menschell, and Ted Poland) on the Berlin 

Turnpike. 

A twin hardtop for General Cinema Corp. 

in a shopping complex already containing 

commercial outlets and the Grantmoor Motor 

Hotel. Berlin Turnpike. 

A twin, de luxe showcase for Ben Sack 

in space adjoining G. Fox & Co.. Hartford's 

largest department store. 

American Broadcasting Companies disclosed 

plans a year ago for a hardtop in a 

Rocky Hill Shopping Complex. 

BOXOFFICE :: July 22, 1968 NE-1

290 for 'Odd Couple Best Grossing 

Figure in Boston During Heat Wave 

BOSTON—A heat wave interrupted the 

good business generated just prior to and 

during the Fourth of July holidays. Such 

new pictures as were available after the 

Fourth could not offset the flight of most 

of the populace to pools, beaches and 

parks, once the temperatures climbed into 

the 90s. "The Odd Couple," 290 at the 

Circle Cinema for the fourth week, was the 

grossing champion, closely followed by "The 

Thomas Crown Affair" at 275 and "Rosemary's 

Baby" with 270. Both of these films 

also were in their fourth weeks in Boston. 


Abbe, Hagbard ond Signe (SR) 125 

Astor Rosemary's Baby (Para), 4th wk 270 

Beacon Hill Benjamin (Para), 2nd wk 170 

Boston 2001: A Space Odyssey (MGM), 13th wk. 160 

Center Don't Raise the Bridge, Lower the River 

(Col) 125 

Charles War and Peace (Cont'l), 8th wk 100 

Cheri 

1 Boom! (Univ) 100 

Cheri 2 The Swimmer (Col) 1 20 

Cheri 3 — Petulia (WB-7A), 3rd wk 150 

Circle Cinema The Odd Couple (Para), 4th wk. 

Exeter Elvira Modigan (Cinema V), 32nd wk. 

Music Hall The Thomas Crown Atfair (UA), 

. .290 

...115 

4th wk 

Orpheum The Private Navy of Sgt. O'Forrell 

275 

(UA), 2nd wk 

.100 

Paramount The One and Only, Genuine, Original 

Family Band (BV) 120 

Paris Cinema The Graduate (Embassy), 30th wk. 170 

Savoy The Green Berets (WB-7A), 3rd wk 190 

Saxon The Devil's Brigade (UA), 6th wk 

100 

Symphony Cinema One The Fifth Horseman 

Fear (Sigma 

.110 

III) 

West End Cinema Guilt (Crown) 100 

'Odd Couple' Grosses 300 

In Flourishing New Haven 

NEW HAVEN—New pictures dominated 

the first-run field, "Benjamin" and "Rosemary's 

Baby," "The Thomas Crown Affair" 

and "Anzio" meeting brisk response. Hold- 

overs "The Graduate," "The Odd Couple" 

and "Boom!" were still attracting their share 

of the business. 

Chesire Cinema, Guilford, Lincoln, Milford 

The Graduate (Embassy), 23rd wk 125 

.200 

College Street Cinema Boom! (Univ), 3rd wk. . . 

Crown Benjamin (Para) 200 

Lcew's College, New Haven The Thomas Crown 

Affair (UA); various co-features 200 

Milford Cinema, Cinemart The Odd Couple (Para), 

3rd wk 300 

Paramount, Southington Rosemary's Baby 

(Para); various co-features 125 

Roger Sherman Prudence and the Pill (20th-Fox) 100 

Westville, Whitney Anzio (Col) 250 

Whalley Camelot (WB-7A), 1 2th 85 

wk 

Hartford Theatres Thriving; 

'Odd Couple' 350 Leads 

HARTFORD—This is 

shaping up as one 

of the best-grossing summers in many years 

for metropolitan Hartford. "The Odd Couple." 

"2001: A Space Odyssey," "The Thomas 

Crown Affair" and "The Green Berets" 

are generating strong customer response. 

. . 1 50 

Allyn, New Britain Strand, Newington, Blue Hills 

Dark of the Sun (MGM); various co-features 

Burnside, Elm The Thomas Crown Affair (UA), 

3rd wk 200 

Central, Strand The Odd Couple (Para), 3rd wk. 350 

Cinerama 2001: A Space Odyssey (MGM), 

4th wk 300 

Cine Webb, Manchester State, Manchester, 

Meadows, Middletown, Plainville, Southington 

Rosemary's Baby (Para); various co-features, 

3rd wk 100 

E. M. Loew's, Plaza, UA Theatre East, East 

Hartford, Hartford The Green Berets (WB-7A); 

various co-features, 2nd wk 1 75 

Rivoli I'll Never Forget What's 'Isname (Univ); 

Jigsow (Univ), 2nd wk 90 

SPRINGFIELD 

The University of Massachusetts school of 

education auditorium is running a series 

of Wednesday night captioned feature films 

prepared especially for deaf children, 

through the courtesy of major film distributors. 

No admission charge or donation is 

collected. Attractions include "Ipcress File," 

"Cat Ballou," "Father Goose" and "Captain 

Newman, M.D." People with impaired hearing 

or interested in captioning problems and 

techniques are encouraged to attend the 

screenings. 

Wayne, WB-7 Arts Praised 

For 'The Green Berets' 

MANCHESTER, N.H. — The John 

Wayne movie hit, "The Green Berets," 

which was being shown at the Strand Theatre 

and the Manchester Drive-In, received 

unusual praise in a lengthy editorial published 

by the Manchester Union Leader, 

New Hampshire's only statewide circulated 

newspaper. 

"As readers of this newspaper know," 

the editorial said, "we have often sacrificed 

advertising revenue by refusing to accept 

advertisements of certain movies which we 

feel are detrimental to the manners and 

morals of our readers. 

"However, when a picture comes along 

with particular merit, we hare happy to say 

so. Such a picture is John Wayne's 'The 

Green Berets.' 

"Aside from the excellence of the movie, 

which one must see to appreciate, there are 

several reasons why the production interested 

us long before the cast went on location. 

One has to do with the difficulty John 

Wayne experienced in getting the picture 

started at all. He was turned down by at 

least three major companies. There was 

equal difficulty getting someone to finance 

the project until Warner Bros. -7 Arts came 

across. 

"Some of the reasons given by various 

producers for not making the film are interesting. 

One didn't like the script because, 

he said, it made objectors to the Vietnam 

war look like 'pinkocreeps.' The implication 

must have been that it would be all 

right if the Vietnicks were characterized as 

heroes. 

"Evidently there are still some people 

around who think you 'can't take sides' if it 

is the American side. 

"But John Wayne is what might be called 

a stubborn man; a stubborn patriot! The 

movie finally got under production and 

Wayne, never in doubt about it himself, portrays 

the Americans as heroes. 

"For those of our readers, and there are 

many who have a place in their hearts for 

honor, glory, courage, loyalty, duty and 

country, we recommend 'The Green 

Berets.' " 

WRITE- 


TO: 

BOXOFFICE. 825 Van Brunt Blvd., 

Title 

Comment 





Company 

— Right Now 

May Employment Figures 

Up in New Haven Area 

NEW HAVEN — Area employment hit 

another record high of 152,940 jobs in May, 

the Greater New Haven Chamber of Commerce 

reported in its monthly economic 

news letter. 

At the same time, there was a substantial 

drop in unemployment. 

The report said, moreover, that the area's 

economy "is proceeding at a strong rate." 

Days of Week Played Weather 

Exhibitor 

Theatre 

ME -2 BOXOFFICE :: Julv 22, 1968

E.M.Loew Presides 

At Dudley Premiere 

SOUTHBRIDGE, MASS. — The new 

Dudley Plaza Twin Cinema was opened 

here with a ceremonial ribbon-cutting officiated 

by E. M. Loew, head of E. M. Loew 

Theatres which will operate the 800-seat 

twin. 

In his speech at the ceremony Loew described 

the modern features of the new theatre 

which includes compact auditoriums of 

400 seats each, the most modern film and 

projector equipment and the latest in seating 

and decor. 

After the ribbon cutting and a buffet supper, 

guests attended a premier showing in 

the new theatre of "The Odd Couple." 

Joseph Quinn is manager of the Dudley 

Plaza Twin Cinema. He has held previous 

assignments at the former Loew's Poli and 

Warner Theatre in Worcester, at White 

City Theatre in Shrewsbury, the West 

Boylston Drive-in and at Loew's Poli in 

Springfield. 

VERMONT 

^fhe famed Trapp family of singers came 

back close to home on the screen again 

when "The Sound of Music" began an engagement 

at the Mountain View Drive-In 

in Winooski July 10. The Trapps, of course, 

operate a well-known resort in the Stowe 

ski area here in Vermont. The popular film 

is based on their singing career before coming 

to this state. 

Vermont's employment and unemployment 

totals reached new levels during 1967, 

it has been reported by the Department of 

Employment Security. The total work 

force increased by 4.700 to a new monthlyaverage 

high of 177,350 and the monthly 

average of unemployment stood at 7,000, 

an increase of 400 over comparable figures 

for 1966. 

Louis Nizer Guest Speaker 

At Sturdivant Inaugurals 


YUMA, ARIZ. — Louis Nizer, internationally 

renowned attorney, author and general 

counsel for the Motion Picture Ass'n of 

America, made two addresses in Arizona 

when he appeared as guest speaker at as 

many inaugural ceremonies for B. V. Sturdivant, 

president of NATO of Arizona. 

The first was in Phoenix where Sturdivant 

was installed as president of the Citizens' 

Ass'n on Arizona Courts, when Nizer spoke 

before 300 judges, members of the Arizona 

Bar, educators and civic leaders from all 

parts of the state. 

His other address was at 

the Country Club in Yuma where Sturdivant 

was inaugurated for his second term as president 

of the Yuma County Chamber of 

Commerce. 

The central topic of Nizer's addresses at 

both meetings was the "gap between science 

and humanism." He was given standing ovations 

on each occasion. 

Screen Violence Reflects 

Our Times: Gene Hackman 

HARTFORD—Violence, on the screen or 

in theatre or on television, is merely a reflection 

of the times. That's why Gene Hackman 

thinks "Bonnie and Clyde" caught on 

so swiftly. 

Hackman, appearing in Connecticut summer 

stock, told Allen M. Widem of the Hartford 

Times: 

"Audiences are more intelligent today. 

They can identify with situations easier than 

their counterpart of years ago. It's an open 

secret, too, that today's movie audience, in 

particular, is increasingly younger." 

A film that can strongly appeal to the 

under-25 element, he said, is assured of sue- 

NEW HAMPSHIRE 

Tn a letter to the Manchester Union Leader, 

Paul J. Hines of Lexington, Ky., said 

he knew "Paramount is filming the Molly 

Maguires story near Eckley" and "I hope 

that they will not distort the story." If the 

motion picture of the Mollies is not widely 

advertised, he wrote. "I am sure the title will 

mean little to the average American who will 

probably conclude that "Molly" is a sequel 

to "Moll Flanders.' In my judgment, the best 

book on the Molly Maguires is by Dr. 

Wayne Broehl. It is probably the most accurate 

story on the subject extant. It should 

be read by everyone before viewing the 

picture." 

The Pine Island Drive-In in Manchester 

started the area's first drive-in showing of 

"The Sound of Music" July 10. The ozoner 

advertised the attraction as "the most popular 

movie ever made." 

Despite a rainy June, the White Mountains 

93 Ass'n has expressed renewed optimism 

that the 1968 summer season in the 

North Country resort and vacation area 

may yet be as good or better than last year. 

two weeks of July were booming, 

The first 

according to Dick Hamilton, executive director 

of the association, which directs summer 

and winter activities in the Ski 93 region. 

Holdovers have been the rule lately at 

leading theatres in the Manchester area. 

"The Odd Couple" went into its third week 

at King Cinema, "The Green Berets" was 

extended for a second week at the Strand 

Cinema and the same picture was held for 

"a second thrilling week" at the Manchester 

Drive-In. 

Redstone Circuit Tour 

By Moline Sales Chief 

HARTFORD—Mrs. Mary Goddard, who 

will 

supervise group sales for Redstone Theatres 

in the Moline, 111., 

region, has returned 

to that city, following a tour of area circuit 

hardtops, accompanied by John P. Lowe. 

New England division manager. 

Mrs. Goddard's husband Alfred is Redstone 

district manager for the Quad-City 

area of Illinois and Iowa. 

Protecting your employees' 

health: your business. 

As a boss. As a human being. 

Protecting them against 

America's No. 2 killer: cancer. 

We can help. With a free 

comprehensive employee 

educational program: films, 

speakers, exhibits, leaflets, 

posters— all designed to help 

save lives. 

Call your local ACS Unit 

and give us the 

go-ahead. 

You're the boss. 

american 

cancer 

society 

BOXOFFICE :: July 22, 1968 NE-3

ROUNDABOUT 

Time was, say those who look to 

-By 

NEW ENGLAND 

ALLEN WIDEM- 

precedent 

with fondness, when promotion—exploitation, 

call it what you may—took top 

priority in management working day schedules. 

Yet today local-level exploitation is distinguished 

by apparent apathy on the part 

of community-based theatre managers, be 

they circuit or independent. 

One reason, say the more seasoned observers, 

is the latter day advent of the saturation 

booking in the larger, more cosmopolitan 

cities and, bluntly, one theatre manager 

looks to another to start the promotion ball 

rolling. 

"Why should I get going on a stunt that'll 

profit the opposition?" lamented a circuit 

manager in a large New England city. "The 

old days had it a bit more distinctive. If we 

promoted, say, a full department store window, 

it was to promote our own show. Now 

if we do this, why. the benefits accrue to the 

fellow a few minutes driving time away." 

At the same time, cooperative advertising. 

a topic promulgated by major distribution 

sources, has emerged as a set business practice. 

In some cities, some exhibitors refuse 

to go along with cooperative advertising; 

they maintain that their theatre's their sole 

enterprise and they wish to advertise on a 

"go-it-alone" basis. 

It wasn't too many years ago when every 

major distributor maintained full-time promotion 

people in the New England states. 

With economy in vogue, promotion representatives 

are "doubled-up"—i.e., assigned 

to two and more exchange territories, understandably 

beyond New England. Hence, it's 

more a matter of being able to service theatres 

on promotion material rather than detailing 

individual stunts that can conceivably 

contribute to boxoffice performance. 

Moreover, theatremen lament, distributor 

interests, beyond sporadic "star treatment" 

premieres, have expressed little desire, or 

I" 

drive, in the atmosphere of dispatching personalities 

on good-will tours. 

Theatremen in large and small New England 

communities are quick to cite the value 

of personality visits in terms of newspaper 

space, radio time and television footage but 

allude to distribution's inability to schedule 

a continuing flow of people of meaningfulness 

as far as media attention is concerned. 

On the other side of the coin, media people 

in some New England cities assert that 

they are no longer contacted by first-run 

managers on a personal basis. Theatre time 

schedules, for example, are mailed in or 

phoned in by a cashier, the latter (in some 

instances) not even able to spell out the 

film's title for a frustrated amusements editor. 

One key city amusements editor asserted 

that he hadn't seen one independent circuit 

theatre manager in many months and that 

when he passed the individual on a downtown 

street there was a casual "Hi" and 

nothing more, conversation-wise. 

Still another amusements editor contended 

that theatre use of New York critics' quotes 

in newspaper ads instead of employing a 

quote from an area critique is pure laziness 

on the part of the theatre. 

A third amusements editor remarked that 

he too often gets the theatre time schedule 

for two or more theatres single spaced on a 

sheet of paper, with nary an accompanying 

publicity still or press sheet. 

Circuit executives counter with the argument 

that they're constantly seeking competent 

personnel, let alone trying to cope 

with the multiplicities of exploitation endeavor. 

The bulk of major New England amusements 

editors remind exhibition that amusements 

page space, prime reading area the 

week long, is wide open to material of interest 

submitted sufficiently early. 

It is felt—with considerable justification 

—that the "pros" among the exploitation 

representatives are burdened with excessive 

territory. Vast coverage precludes local-level 

attention the year round. 

There are bright spots. Ed Gallner, who 

covers southern New England exploitation 

start Boxoffice coming . . 

THEATRE 

STREET 

3 years for $10 (SAVE $5) 

2 years for $8 (SAVE $2) 1 year for $5 

PAYMENT ENCLOSED SEND INVOICE 

These rates for U.S., Canada, Pan-America only. Other countries: $10 a year. 

ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

Boxoffice -the national film weekly 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

for MGM out of the Philadelphia exchange, 

maintains a constant barrage of promotion 

material in the mails to key city amusements 

editor. Harry Schmerling, who functions 

in like capacity, also in Philadelphia, 

for Paramount, is quick to phone an amusements 

editor, offering star interviews. 

Floyd Fitzsimmons, Harry Weiss and 

Arnold Van Leer, attending to Warner 

Bros. -7 Arts, 20th Century-Fox and United 

Artists, respectively, in the northeastern 

states, make it a firm practice to visit key 

cities the year-round. Bernie Youngstein of 

the United Artists home office exploitation 

staff is a periodic supplier of special features 

—regularly printed, incidentally—to newspapers 

in western New England and upstate 

New York. John Markle is conscientiously 

concerned with providing Columbia promotion 

in the New England territory. 

Allen Lobsenz, national newspaper representative 

for 20th-Fox, based in New York, 

mails "exclusive-in-your-city" features to key 

New England dailies. 

Herman Kass of National General, Arthur 

Manson of Cinerama and Jerome M. Evans 

of Universal, all in New York, don't overlook 

New England in special publicity mailings. 

Specialization seems to be the name of 

the game as far as promotion is concerned, 

circa 1968! 

HARTFORD 

. . 

Andrew G. Rossetti, formerly assistant 

manager at the RKO-SW downtown 

Strand, has been named manager of American 

Theatres Corp.'s Capitol, New London, 

succeeding Robert Newman, resigned. More 

recently, Rossetti managed the RKO-SW 

Warner, Lynn, Mass. . The Capitol marquee 

has been remodeled and Tom Gannon 

has rejoined the staff as relief doorman. 

The 1169 Main St., East Hartford, block, 

once containing the Astor Theatre, has been 

sold by the Comstock Building Corp. to 

Charles and Marie Nardi for $200,000. Part 

of the structure is to be used for a bakery. 

NEW HAVEN 

The New Haven Coliseum Authority has 

approved a $19.5 million bond issue to 

finance construction of a combination sports 

arena, exhibition hall and parking garage. 

The bond issue will go to the board of aldermen 

for approval. A construction start is 

expected next fall, completion envisioned for 

1971. 

J. Lee Thompson to Direct 

Peck in 'The Chairman' 


HOLLYWOOD — J. Lee Thompson will 

direct "The Chairman," the APJAC Productions 

action drama based on Richard 

Kennedy's novel and starring Gregory Peck. 

The assignment marks the fourth reunion 

for Thompson and Peck. 

NE-4 BOXOFFICE :: July 22, 1968

What's 

.Very 

Montreal to Have Film 'Excellent' First Week in Toronto 

Festival August 2-15 

MONTREAL—Film fans here will 

be af 

forded the opportunity of seeing a festival 

this summer, despite the fact that the Montreal 

Film Festival organization has decided 

it will not hold the international event this 

year. 

The Elysee Cinema d'Art, one of the oldest 

art houses, will hold a festival August 2 

through 15, with product scheduled from 

ten different nations. Included will be the 

works of Godard, Kobayaski. Welles, Chabrol. 

Bergman, Polanski and Renoir. 

The Elysee's twin auditoriums will be used 

for the event. First to be shown in the Alain 

Resnais unit is to be the Hungarian picture 

"Pere." Grand Prix winner in the 1967 Moscow 

Festival and made by Istvan Szabo. The 

French film "Brigitte et Brigittee." prize winner 

at the 1966 Hyeres Festival and produced 

by Luc Moullet, will inaugurate the 

program in the Eisenstein. newly renovated 

and modernized. 

During the 14-day festival 18 featurelength 

films are to be shown from: France, 

seven, Japan, three; United Kingdom, two, 

and one each from Belgium, Bulgaria, Hungary, 

India and the United States. 

To allow for the greatest number of patrons, 

there are to be matinee showings daily. 

The program will include: 

"La Muit des Forains," Ingmar Bergman; 

"La Chine Est Proche," Marco Bellocchio: 

"Weekend," Jean-Luc Godard: "Les Biches," 

Claude Chabrol; "Falstaff," Orson Welles: 

"La Maison des Vierges Endormies," K. 

Yoshimura; "La Mer," Petre Donev; "17th 

Parallele," Joris Ivens; "Rebellion," Kobayashi; 

"Le Socrate." Robert Lapoujade; 

"Cul-de-Sac," Roman Polanski; "L 'Homme 

mi Crane," Andre Delvaux; "La Marseillaise," 

Jean Renoir and "Barberousse," Akira 

Kurosawa. 

Man, World Exhibit Gets 

New Prevost Projectors 

MONTREAL— H. de Lanauze, Inc., has 

installed 16 and 35mm professional Prevost 

Italian-made projectors at the Man and His 

World exhibitors. 

The projectors, distributed exclusively in 

Canada by de Lanauze. also are available in 

70mm or a combination 35/ 70mm, which 

features film reels up to 10,500 feet. All projectors 

also are available with reverse and 

double systems. 

H. de Lanauze has been established since 

1922 at 1027 Bleury St. here. The firm has 

opened a professional audio-visual department, 

specializing in Xenon-equipped projectors 

for stills and motion pictures. Xenons 

are available from 900 to 6.500 watts. The 

company also sells screens, perforated and 

nonperforated types, up to 100 feet in width. 

Christopher Jones has been signed by 

Mike Frankovitch for a co-starring role in 

"Looking Glass War" for Columbia. Jones 

also has starred in "Chubasco," "Three in an 

Attic" and "Wild in the Streets." 

for 'Producers'; City Grosses High 

TORONTO — Grosses were holding 

up 

well as the week featured "The Producers" 

in an "excellent" opening at the Capitol Fine 

Art and a big second week for "Anzio" at 

the Elaine and a group of Odeon houses. 

"The Graduate" remained strong in its 15th 

week at the Towne Cinema but "The One 

and Only, Genuine. Original Family Band" 

attracted only fair attendance in its twin 

opening at the Capri and Crest. 

Capitol Fine Art The Producers ( IFD) Excellent 

Capri, Cre't The One and Only, Genuine, Original 

Family Band (Emp) Fair 

Carlton The Devil's Brigade (UA), 4th wk. Excellent 

Cinema Charlie Bubbles (Univ), 5th wk Good 

Downtown group Don't Raise the Bridge, Lower 

the River (Col) Good 

Eglinton Doctor Dolittle (20th-Fox), 28th wk. 

Elaine, five others Anzio (Col), 2nd wk. 

. . Fair 

Good 

Fairlawn 30 Is a 

. 

Dangerous Age, Cynthia 

(Col), 4th wk 

Glendale Cinerama 2001: A Space Odyssey 

Good 

(MGM), 5th wk 

Excellent 

Hollywood (North) Wait Until Dark (WB-7A), 

22nd wk 

Very Good 

Hollywood (South) Rosemary's Baby (Para), 

2nd wk Excellent 

Imperial group Bandolero! (20th-Fox), 

2nd wk 

Loew's The Thomas Crown Affair (UA), 

Very Good 

Excellent 

7 When 

the Lights Went Out? (MGM), 2nd wk 

Good 

2nd 

Loew's 

wk 

Uotown, & 27 Where Were You 

Towne Cinema The Graduate (IFD), 

15th wk Very Good 

University The Odd Couple (Para), 7th wk. Excellent 

'Planet,' 'Odd Couple,' 'Baby' 

'Excellent' in Winnipeg 

WINNIPEG— Returns were back to 

normal, 

after several slow weeks, and about 5 

per cent ahead of the same week last year. 

Still pacing the pack were "The Odd 

Couple" and "Planet of the Apes," with 

"Rosemary's Baby" starting off very strong. 

"The Graduate." ending its 15th week, was 

showing for amazing daily grosses, considering 

the length of its run. "The Devil's Brigade" 

ended a two-week booking, attracting 

above average crowds. 

Capitol The Odd Couple (Para), 2nd wk. . .Excellent 

Downtown Stay Away, Joe (MGM) Good 

Gaiety Rosemary's Baby (Para) Excellent 

Garrick I So Bad About Feeling 

Good? (Univ) Average 

Garrick II The Private Navy of Sgt. O'Farrell 

(UA), 2nd wk Average 

Hyland Bye, Bye Braverman (WB-7A), 

2nd wk 

Average 

Metropolitan Planet of the Apes (20th-Fox), 

2nd wk Excellent 

Odeon The Devil's Brigade (UA), 2nd wk Good 

Towne The Graduate (IFD), 15th wk Good 

AID WB-7A DRIVE—Joining Warner 

Bros.-7 Arts' first anniversary global 

sales drive are these members, left 

to right, of the Calgary, Aha., branch: 

Loretta Engelke; Reg Doddridge; Blain 

Covert, branch manager; Bert Cooper 

and Pat Billis. 

Quality Bookings Attract 

Substantial Montreal Patronage 

MONTREAL — First-run theatres were 

well attended in the report week. With the 

sustained policy of offering quality films, 

exhibitors were able to compete with the 

many other entertainments available to 

tourists. 

Alouette Doctor Dolittle (20th-Fox), 15th wk. . .Good 

Atwater Yours, Mine and Ours (UA) Good 

Avenue The Swimmer (Col) Good 

Capitol The Devil's Brigade (UA), 4th wk Good 

Cinema Bonaventure Benjamin (Para), 14th wk. Good 

Cinema Festival Night Games (SR), 14th wk. . .Good 

Cinema Place du Canada Prudence and the Pill 

(20th-Fox) 

Good 

Cinema Place Vi lie Marie The Graduate 

(IFD), 19th wk Good 

Cinema Westmount Square Inspector Clouseau 

(UA), 3rd wk Good 

Fleur de Lys L'lncompris (5R) Good 

Imperial 2001: A Space Odyssey (MGM), 

7th wk Good 

Loew's The Odd Couple (Para), 3rd wk Good 

Palace Where Were You When the Lights Went 

Out? (MGM), 2nd wk 

Good 

Parisien Entre la Mer et I'Eau Douce (SR), 

3rd wk 

Good 

Snowdon I, a Woman (WRF), 21st wk Good 

Westmount Rosemary's Baby (Para), 2nd wk. . .Good 

Lure of Sunny Weather 

Handicaps Vancouver Theatres 

VANCOUVER—An area record was tied 

Sunday (7) when nearly a quarter of a million 

persons jammed beaches, pools and 

recreation areas to sunbathe. A few went 

home early enough to catch the late show 

most stayed until well after dark, as they 

had all week. 

Capitol 2001: A Space Odyssey (MGM), 

2nd wk 

Good 

Coronet In Enemy Country (Univ), Counterfeit 

Killer (Univ) Fair 

Downtown The Odd Couple (Para), 2nd wk. . . .Good 

Orpheum The Green Berets (WB-7A) Good 

Park Bedazzled (20th-Fox), 1 3th wk Good 

Ridge Doctor Dolittle (20th-Fox), 24th wk Fair 

Stanley Prudence and the Pill (20th-Fox), 

2nd wk Fair 

Strand Where Were You When the Lights Went 

Out? (MGM) Average 

Studio The Graduate (IFD), 17th wk Fair 

Vogue The Devil's Brigade (UA), 4th wk. . .Average 

The Beginners' Film 

Under Way in Toronto 

TORONTO—A new film project started 

here Tuesday (2), when cameras began 

rolling on "The Beginners," a Hollywoodfinanced 

movie co-produced by Roger 

Smith and starring Jacqueline Bisset. This is 

Smith's first assignment with co-producer 

Allan Carr, and their company— Rogallen 

is allied with the Mirisch Corp. 

Over the next five weeks, shooting of this 

comedy drama will take place at various 

Toronto locations. Director of photography 

is Ernest Laszio. who won an Academy 

Award for "A Ship of Fools" and who has 

finished work on "Star!" Directing "The 

Beginners" is Alex Grasshoff, who did 

the same job on "Young Americans." 

The film is not to receive financial assistance 

from the new Canadian Film Development 

Corp. 

Hy Averback has been assigned the direction 

of "The Gap" for Columbia Pictures. 

BOXOFFICE :: July 22, 1968 K-l

TORONTO 

Ten Bishop, manager of the Hollywood 

Theatre, and his wife, vacationing in 

Hollywood, writes they attended a screening 

oi "The Heart Is a Lonely Hunter" and later 

met and talked with Mel Ferrer about his 

(Bishop's) promotional activity on "Wait Until 

Dark." Ferrer also showed Bishop 

sketches and told him of the plans for Ferrer's 

next film, "Peter Pan." It "has the 

"Mary Poppins' flavor." writes Bishop, "but 

I can foresee where they plan to outpop 

Mary." Bishop also sat in on a screening 

of "Finian's Rainbow." Bishop and his wife 

have been visiting his family. 

Earlier, Bishop came up with a clever 

stunt for "Rosemary's Baby." It was during 

the federal election campaigns. With Prime 

Minister Trudeau holding a massive rally at 

the new city hall. Bishop managed to snarl 

traffic even more with students picketing 

the rally with signs reading: "Vote for the 

man of your choice—but pray for 'Rosemary's 

Baby.' " The message was so effective 

that a local newspaper received calls asking 

if "Rosemary" was the name of Trudeau's 

mother. 

The Paramount office here reports "sensational 

business," from all situations where 

"Rosemary's Baby" now is booked. 

Completely remodeled and updated, the 

Mount Pleasant held its grand reopening 

here Friday night (5). The house now has 

air-conditioning, living room-type seats and 

a de luxe refreshment center. The co-owners 

arc A. Sorokolit and P. Stasiuk. 

The Cinecity Theatre held a 

press screening 

Wednesday morning (10) of Jean-Luc 

Godard's "A Woman Is a Woman." The picture 

had its first public showing in English 

here Thursday (11), following "La Chinoise" 

K-2 

at Cinecity and showing the lighter side of 

Godard's work. 

Dan Krendel, Famous Players district 

. . . David 

manager, has been recuperating from a heart 

attack in Mount Sinai Hospital 

Griesdorf has been recovering from surgery 

in that same hospital. 

Jack Fitzgibbons jr., general chairman of 

the third annual Canadian Motion Picture 

Industry Convention and Tradeshow, announced 

that the October 23 luncheon will 

be sponsored by Coca-Cola, Ltd. 

Bill Morland, Astral publicity director, reports 

that Rolphe Reinhardt's campaign for 

"The Doctor Speaks Out" at the Strand in 

Edmonton is credited with tripling the theatre's 

business in one week. Morland explains 

the picture "is not a big name, star-studded, 

musical-infested film. Rather, it is just a 

highly informative piece of film, which at 

times is hard to sell." 

Among the Famous Players managers 

across the country who have won "bonus 

awards" for promotions are Stella Culhane. 

Belle at Belleville, for her ballyhoo on "THE 

BIBLE ... In the Beginning"; Ed Lamoureux, 

Capitol in Windsor, two awards for 

"Planet of the Apes" and "The Happiest 

Millionaire" and Don Kinloch of the Palace 

in Guelph. for his Academy Awards' promotion. 

"Flowers on a One-Way Street," the NFB 

study of the Yorkville hippies in Toronto. 

will be the NFB's major exhibit at the Canadian 

National Exhibition this year. It will be 

part of "Time Being," a contemporary youth 

show, involving slide projections, mixed 

media and retail displays. "Flowers" will be 

distributed through normal NFB channels 

You Get The 

Message 

Service when you want it — 

from anywhere you sit . . 

from the whispered proposition 

to the creak of a stair, 

with 

the superior quality of General 

Sound Hi-Fi Stereo Equipment, 

sensitized to meet modern 

technological sound tracks. 

fast. Day or night. 

Canada's Theatre Supply House 

General Sound 

AND THEATRE EQUIPMENT LIMITED 

Branches Across Canada 

and has been advertised in U.S. magazines 

for screenings at 

film societies. 

With summer business holding up well, 

major pictures have moved into local houses, 

including "The Detective" at the Carlton; 

"The Swimmer," Cinema; "Prudence and the 

Pill," Hollywood's North Cinema, and "The 

Green Berets," which opened a multiple run 

at the Imperial, Yorkdale, Golden Mile. 

Runnymede and other FP houses. "Thoroughly 

Modern Millie" returned for a multiple 

run at popular prices at the Crest, Capri, 

Westwood, Willow, Birchcliff and two Twinex 

drive-ins. 

Among the local bookings of NFB product 

are "Pas de Deux," Centre; "Quiet Racket," 

Biltmore; "Level 4350," Westwood; 

"Fisherman's Fall," Hollywood's North Cinema, 

and "Kureleck," New Yorker. 

OTTAWA 

Qdeon Theatres (Canada), Ltd., added a 

fifth unit to its Ottawa group when the 

lights were turned on Thursday (11) for the 

Odeon Mall Cinema in the heart of the city. 

The screen attraction for the special occasion 

was the Canadian premiere of "Wild in 

the Streets," which was greeted by a large 

and distinguished audience. The virtually 

new house, which is under a long-term lease 

to Odeon, is a replacement for the timehonored 

independent Centre. The Centre has 

been closed for a number, of weeks for a 

complete overhaul to provide a sparkling 

setting, front to back, and the latest in modern 

equipment under a first-run policy. The 

house manager is Bruce Holden, formerly 

of Sault Ste. 

Marie, Ont. 

Another theatre is in prospect in the immediate 

area with the announcement of 

plans for an early start on construction of a 

27-floor Place du Portage in the sister city of 

Hull at a reported cost of $12 million. The 

complex is to include a cinema, to be named 

Arcade du Jardin, as well as a roof-top restaurant, 

hotel and offices. The developers 

are Armand Proulx and R. W. McKimm and 

the builder is the Concordia Construction 

Co. 

Manager Phil Trrynor of the Ottawa Capitol 

reported excellent business for "The Odd 

Couple." The film was held for a second 

week. Traynor is planning a third midnightto-dawn 

show August 4, in conjunction with 

Civic Holiday. The only stage engagement 

for the big theatre this summer is the touring 

National Youth Orchestra, scheduled 

August 8, but Traynor has a line-up of 40 

or more stage shows for the fall and winter 

season. Plans also are being considered for 

a renovation program for the Famous Players 

house. 

With "The Graduate" into its fifth month. 

Manager Ernie Warren of the Elgin was 

asked how much longer the engagement 

would continue. His reply: "I just don't 

know. The crowds keep coming week after 

week." Elsewhere "The Devil's Brigade" had 

its fourth Ottawa week at the Rideau. while 


"Yours, Mine and Ours" went a third week 

at the Britannia. Holdovers continued at 

the two roadshow theatres— "Gone With the 

Wind" for an 11th week at the Nelson and 

"Doctor Dolittle" a fifth week at the Odeon 

Elmdale. "Never a Dull Moment" was worth 

a second week at 

the Regent. 

Ottawa witnessed the gala opening Friday 

(12) of the new Towne Cinema by 20th Century 

Theatres chain and the presentation of 

"Rosemary's Baby." The many patrons 

found everything new from marquee to 

screen in the transformation from the former 

independent Linden. Included are new seats, 

carpeting, projection, air-conditioning and 

smoking loges. The policy calls for a top 

admission price of $1.75, with matinees on 

Sundays. Special guests and Toronto headoffice 

officials were present at the first performances, 

along with the new Manager 

Andre Bard, who has had a long career with 

20th Century Theatres starting as an usher 

for Doug Pinder at the Rideau, later at the 

Nelson and Elgin and elsewhere in eastern 

Ontario. 

Japanese Filmmaker Visits 

Montreal With His Films 

MONTREAL — Japanese avant-garde 

filmmaker Takahiko Iimura was in the 

city to introduce some of his works at 

the Revue Theatre of the Underground 

Film Center. He said there is a definite increase 

in the number and quality of underground 

films being produced. 

One of the reasons for this, he explained, 

is an underground movie gives a director 

much greater scope for experimentation and 

self-expression. A director "can work on 

themes that a commercial producer wouldn't 

touch, and he can do it in a way a regular 

movie audience probably wouldn't appreciate." 

The increasing popularity of underground 

films can be seen readily by the fact that 

there are theatres in some big American 

(Continued on next page) 

• everything for a theatre 

generators 

2 HAVING WANT TROUBLE? TO MODERNIZE? 

2 

s S 

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REPLACEMENT PARTS GALORE! 

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4810 St. Denis St., Montreal 34 

Phone: Victor 2-6762 

ticket boxes replacements rectifiers 

MONTREAL 

Tocal industrvites feel that the agreement 

reached by the National Film Board 

and the Canadian Broadcasting Corp. with 

United Artists for worldwide distribution of 

"Waiting for Caroline" is good, permitting 

the expensive production to get widespread 

exposure. The 90-minute color feature 

film 

is an all-Canadian production. It stars 

Alexandra Stewart, Francois Tasse and 

Robert Howay. Ron Kelly was the director. 

UA will not have distribution rights in Canada 

and in several East European nations, 

where the NFB is holding direct negotiations. 

Paul Sauriol, president of the Management 

board of the Office des Communications 

Sociales, announced the appointments 

of Robert C. Berube to the direction of the 

board's cinema commission and Melanie 

Tremblay, co-director of the commission on 

radio and television. 

Genevieve Bujold, film actress from 

Montreal, gave birth here to a 6-pound 4- 

ounce son. Her husband is Paul Almond, in 

whose latest film, "Isabel," she stars. The 

picture is to be premiered in New York, 

with the Montreal release date scheduled 

in September. 

"I, a Woman," which is having a tremendous 

run at the Snowdon Theatre (now 

in its 21st week), also is playing the Papineau 

Theatre under the title "Moi, un 

Femme" and carries French-language subtitles. 

The film is dubbed into English at 

the Snowdon. 

Film people, especially exhibitors, are 

pleased that the controversial film "High," 

by Vancouver director-writer Larry Kent, 

has been approved by the Ontario censors 

REDUCTIONS 

lOnim from 35 mm 

COLOR or BLACK and WHITE 

* From any type of color print. 

Printed and developed on our premises. 

* Complete 35mm & 16mm modern 

lab. All facilities. 

* Film scratches removed, waxing, old 

dry films rejuvenated, new films 

vacuumate treated against wear and 

tear. 

* UNSQUEEZED 16mm "flat" prints 

made from 35mm CinemaScope films. 

* "Personalized one stop service for the 

film distributor." 

QUEBEC FILM LABS 

265 Vitre St. W. (514) 861-5483 

MONTREAL, QUEBEC 

after some scenes were cut. Toronto's Cinecity 

Theatre, which had its license suspended 

for one day in January for an attempted 

press screening of the picture, said "High" 

will begin showing at the house in about 

two or three weeks. The Cinecity license 

was restored the next day after the intended 

screening, and the press later was shown 

the film in the National Film Board 

screening room. 

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BOXOFTICE :: July 22, 1968 K-3

ALL OF THESE 

PRACTICAL 

SERVICE 

DEPARTMENTS 

APPEAR REGULARLY 

K-4 

in 

ADLINES AND EXPLOITIPS 

BOXOFFICE BAROMETER 

(First Run Reports) 

EXHIBITOR HAS HIS SAY 

ABOUT PICTURES 

FEATURE BOOKING CHART 

FEATURE REVIEW DIGEST 

C&ufcucfc&H, • C4uu>m&tit~ • C&ttce • Av

JULY 2 2, 1 968 

o n t n t 

"A New Concept in Luxury and Entertainment": Redwood Theatres' 

New 524-Seat Briggsmore, in Modesto, Calif 4 

Industry Tradeshow Now Lists 84 Exhibiting Firms 8 

wIfiith 1 a picture area 52 feet wide 

and 24 feet high provided on its 175°curved 

70mm screen, Redwood Theatres' 

new 524-seat Briggsmore, in Modesto, Calif., 

highlights in its advertising that the screen 

is 

"capable of reproducing a picture so lifelike, 

you are drawn into the story itself." 

The roadshow house also highlights for 

patrons its "full frequency range six-track 

stereophonic sound system" and facilities 

for "every new and modern innovation of 

film presentation offered today." 

Curved rose satin drapes enclose the 

screen. Twenty soft white floods light up 

the rose satin curtain. Carpeting leads right 

up to the screen. Acoustical Tectum squares 

are used on the auditorium walls. 

And it's the concessions that is "automated." 

The Briggsmore has no counter. 

Five recessed vending machines serve patrons 

candies, drinks, cigarets. Story, pictures 

start on page 4. 

Century Theatres' first house in New 

Rochelle, N.Y., the 1,204-seat Century Mall 

stresses "convenience and intimate surroundings 

for the best possible enjoyment of motion 

picture entertainment." Its screen is 

4914 feet wide, 21 feet high. Acoustic corrugated 

aluminum on all auditorium walls 

and an acoustical tile ceiling provide soundproofing. 

Orchestra doors seal off sound 

from the 

foyer area. The Century Mall has 

three boxoffices inside the air conditioned, 

heated shopping center mall. An adjacent 

garage serves 1,900 cars. Article is on page 

9. 

"We cannot overstress the importance of 

exhibitors and projectionists getting better 

acquainted with automation in the projection 

room," says Wesley Trout, in his article 

on selecting, operating, maintaining and 

getting better acquainted with automation 

equipment." He discusses pros and cons, tells 

trends, takes a look at smaller theatres, 

makes practical suggestions. Starts on page 

10. 

At the New York State Projectionists 

Ass'n meeting, Larry Davee, Century Projector's 

president, discussed new methods of 

handling films, new double dissolving shutter 

blades and compared xenon and carbon 

arcs. Report starts on page 19. 

Convenience, Intimate Surroundings Theme New 1,204-Seat Century 

Mall Theatre, in New Rochelle, N.Y., Enclosed Shopping 

Center 9 

How to Select, Operate, Maintain and "Get Better Acquainted 

With" Automation Equipment Wesley Trout 10 

Larry Davee Demonstrates New Methods of Film Handling, New 

Double Dissolving Shutter Blades, "Automation—the Century 

Way"; Compares Xenon and Carbon Arcs at New York State 

Projectionists Ass'n Meeting 19 

How You Can Boost Your Popcorn Sales to 

i 

"Popcorn Plus" 

Clare Poehlman 21 

Portland Paramount's Valley Theatre, in Beaverton, Ore., Designed 

Especially for Best Screen Presentation, Viewing 27 

H & H Theatres' Now-Building Grandview Cinema, in Odessa, Tex., 

to Be a "Showcase of Texas"; Have Carpeting on Walls, 48- 

Inch Seat Spacing 28 

DEPARTMENTS: 

Screen Presentation 4 Readers' Service Bureau 31 

Refreshment Service 21 

Literature 24 Advertisers' Index 31 

New Equipment, 

Developments 25 About People and Product .... 32 

ON THE COVER: 

Screen, stereophonic sound system, projection equipment at new 

Fox Cinemaland Theatre, in Anaheim, Calif., provide newest widescreen 

capabilities for the de luxe $750,000 showcase. All wall surfaces 

are draped with fabrics by Grosh. National Theatre Supply Co. 

equipped the 1,180-seat National General Corp. -Fox West Coast 

Theatres' house. Equipment includes Norelco projectors and stereophonic 

sound system, Bausch & Lomb and Kollmorgen lenses, Strong 

lamps, Ashcraft rectifiers. 

CLYDE C HALL, Managing Editor 

The MODERN THEATRE is a Douno-in secnon Duohsned eocn monin in BOXOFFICE. Editorial 

or general business corresDonaence snould De aaaressed to Associated Publications, Inc., 825 Van 

Brunt Blvd., Kansas City, Mo. 64)24. Wesley Trout, Technical Editor; Eastern Representative: 

D. M. Mersereau. 1270 Sixth Ave., Rockefeller Center, New York. N. Y. 10020.

• 

And that's exactly what a 

well-run concession stand is. 

A second box office. A 

second way to make money. 

So you watch it carefully. 

Because you want to give the 

public what they want . . . like 

the best snacks, the best in 

soft drinks. 

And that's why Coca-Cola 

is often the star at that 

second box office. 

Year after year 

theater owners sell 

more Coke than almost 

all other soft drinks 

combined. The reason? 

People like it. That's why 

Coca-Cola is far and away the 

world's best selling soft drink. 

Of course, if you're already 

selling Coke, you know where 

"COCA COLA" AND 'COKE' ARE TRADE -MARKS » IICH IDENTIFY ONLV THE PRODUCT Of THE COCA COLA COMPAN* 

'A New Concept in Luxury and E ntertainment' 

REDWOOD THEATRES' 

NEW 70mm ROADSHOW: 

THE BRIGGSMORE, MODESTO, CALIF. 

theatre 

NOW 10 TH WIIK 

SOUND OF MUSIC 

jULII ANDREWS 

Briggsmore's free standing marquee soars 

35 feet at roadside, is 15x12 feet. 

Redwood Theatres' new Modesto, Calif., showcase, the 524-seat Briggsmore, has front of 

polished white tile with tones of gold, beige. Two-way reader board extends over doors. 

Featuring a 70mm roadshow picture policy, 

Briggsmore has a 175° curved Technikote 

screen with picture area 52 feet wide, 24 

feet high. Wall-to-wall, floor-to-ceiling 

drapes from B. F. Shearer enclose screen, are 

in rose satin. Auditorium walls are Tectum 

squares over copper foil. Doors, seat end 

standards are in matching Formica. 

Carpeting extends from aisles, surrounds 

front of screen area. By A lexander Smith, 

it is in a tiffany lamp pattern of golds, 

oranges, pinks and corals. 

A newly developed 70mm motion 

picture screen capable of reproducing a 

picture "so life-like you are drawn into the 

story itself." A "full frequency range sixtrack 

stereophonic sound system." And 

"every new and modern innovation of film 

presentation offered today." These are the 

advertising highlights emphasized for the 

grand opening of Redwood Theatres' 524- 

seat Briggsmore Theatre. Termed "a new 

concept in luxury and entertainment," the 

$275,000 Briggsmore presents 70mm roadshows 

and is located in the Briggsmore 

Shopping Center, in Modesto, Calif. Richard 

M. Mann is president of the circuit. Jim 

Lewis is 

manager of the Briggsmore. 

Picture area of the Briggsmore's 175°curved 

screen is 52 feet wide, 24 feet high. 

Similarly curved wall-to-wall, floor-to-ceiling 

drapes of rose satin (by B.F. Shearer 

Continued on page 6 

The MODERN THEATRE SECTION

A CHOICE OF 2 LIGHT SOURCES 

Strong Electric, 

the only manufacturer of both carbon and Xenon projection 

lamps, has traditionally offered all that is new in projection lamps 

and all that has been proven dependable and worthy of the consideration 

of progressive exhibitors. There is 

suited for any type of screen of any size. 

a type and model of Strong lamp best 

THE NEW STRONG X-60 

IS THE ONLY XENON LAMP WHICH DELIVERS 

SUFFICIENT 

FILL 

LIGHT TO ADEQUATELY 

LARGEST SCREENS 

The X-60 is the first projection lamp to be built 

utilizing U.S. -built components exclusively. 

A unique principle of horizontal bulb mounting permits 

use of a simplified optical system. No auxiliary 

reflector is required. 

Operating at 5000 watts, the powerful X-60 delivers 

approximately as much light as any 13.6 

rotating positive carbon arc lamphouse. (Should 

screen lighting requirements increase in the future 

the X-60 is designed to accomodate 60% higher 

wattage Xenon bulbs without lamphouse modification.) 

Costs of operation is nearly the same as for carbon 

arc lamphouses projecting the same amount of 

light. 

The 6,000 watt bulb is warranted on a prorata 

basis for 1000 hours. When operated at the recommended 

5000 watts actual bulb life should be 

extended considerably. 

The optical system, which employs a special 18- 

inch Tufcold reflector, permits focusing, defocusing 

or varying light intensities by simply adjusting 

one control knob. There is absolutely no change 

in color-of-field. 

Strong also offers four lower wattage Xenon lamps. 

All have a built-in automatic strike feature and are 

ideal for use where theatre booth automation is 

adopted. 

After You've Tried the 

Other Makes of Carbon Arc Lamps 

You'll Be Convinced That You Should 

Have Bought Strong Futuras and 

Associated 

Power Equipment 

In the First Place 

Then you would have known why theatremen and 

projectionists love the likes of it. They know they 

can depend on it and that the Futura costs less 

than any lamps they've ever had. Your Strong dealer 

can prove it. 

Theatres everywhere are installing more Futuras 

than any other carbon arc projection lamps. 

Futuras permit instant interchangeability from 

35mm to 70mm projection, using the same reflector 

for both film widths. Forced air cools both surfaces 

of the reflector, keeps off products of combustion. 

Mirror is integral with rear door which 

swings out of the way to facilitate retrimming and 

cleaning of lamphouse and reflector. 

Low aperture heat assures constant sharp focusnone 

of the in-and-out-of focus caused by film 

buckling. Blower-cooled feed mechanism and base. 

The Strong Futura II, equipped with automatic 

crater positioning is ideal for use with automated 

presentation systems. 

THE STRONG ELECTRIC 

CORPORATION 

. 

1 CITY PARK AVENUE TOLEDO, OHIO 43601 

PHONE (419) 248-3741 

- v> -- ;r | 


REDWOODS NEW BRIGGSMORE 

Co.) 

Continued from page 4 

enclose the Technikote screen. Twenty 

soft white floods completely light up the 

rose satin curtain before the show and during 

intermissions. And Alexander Smith 

"Crestwood" carpeting in a tiffany lamp 

pattern of golds, oranges, pinks and corals 

extends from the aisles and surrounds the 

front of the screen area. 

The auditorium's striking walls are of 

Tectum squares. Colors are walnut brown 

over copper. Four single tier chandeliers of 

brass provide lighting. Seats are by Ideal, 

and their end standards and the doors are 

in matching Formica. 

Equipment includes Simplex 35/ 70mm 

projectors. Simplex soundheads, Altec amplifiers. 

Strong lamps, Kollmorgen lenses. 

The sound system was designed and installed 

by Dayco Electronics, San Francisco. 

The 58x1 20-foot building is of till-up 

concrete construction. Its front walls are 

30 feet high and faced with polished white 

tile accented by tones of gold and beige. 

Sides and rear of the building are in a 

golden caramel color. Towering arched 

panes of glass above its anodized metal trim 

canopy afford a view of the 1 1 -foot-high, 

three-tier chandelier in its cathedral type 

lobby. The lower part of the lobby walls is 

in black leather vinyl. The upper part and 

ceiling are painted in an off-white. Trim is 

a complementary cherry wood Formica. 

Lobby carpeting is the same as in the auditorium. 

"FAST" Ticket Handling System 

The modern indoor boxoffice is also in 

cherry wood Formica. Ticket handling 

equipment is the "FAST" system by National 

General Corp. and National Cash 

Register. A two-way reader board, using 

Adler changeable letters, extends all the way 

across the top of the main doors. It is 27 feet 

wide, 3 feet high. Background panels are 

frosted white glass. 

Concessions at the Briggsmore is completely 

automated. The hardtop has no concessions 

counter. A bank of five vending 

machines—including two machines for cold 

drinks, two for candies and one for cigarets 

— is recessed in the back wall of the lobby, 

opposite the entrance. The machines are by 

National Vendors. 

Restrooms for ladies are on the right side 

of the lobby and are in melon "Marlite" 

marble with gold trim and gold floor. The 

men's restroom is on the left side of the 

lobby and is in a beige marble pattern with 

gold floor and gold trim. Floors for both are 

Torginol. 

A free standing road sign tells attractions 

for the Briggsmore patrons. It towers 35 feet 

and is 15x12 feet. Manufacturer: Ad-Art, 

Inc. 

Architects for the Briggsmore: William 

B. David & Associates, San Francisco; Ainsworth 

& McClellan, Pasadena. 

The house serves a drawing radius population 

of 100,000. Parking area capacity: 

800 cars. 

Bank of vending machines recessed in hack wall of Briggsmore's lobby opposite 

entry provides "automated concessions" facilities. Briggsmore has no counter. 

CREDITS: 

Acoustical Material: Tectum 

Amplifiers: Altec 

Architects: Ainsworth & McClellan; 

David & Associates 

Carpeting: Alexander Smith 

Changeable Letters: Adler 

Draperies: Shearer 

Lamps: Strong 

Lenses: Kollmorgen 

Projectors: SIMPLEX 

Seats: Ideal 

Screen: Technikote 

Sign: Ad-Art 

Sound: Simplex 

Sound System Installation: 

Dayco Electronics 

Ticket Handling Equipment: National 

General; National Cash Register 

Vending Machines: National Vendors 

SMPTE Names Program and 

Topic Chairmen for Meeting 

Equipment in Briggsmore's projection room includes 

Simplex 35170mm projectors, Simplex soundheads, Altec 

amplifiers, Strong lamps, Kollmorgen lenses. 

E. D. Llerena, Eastman Kodak Co., 

Washington, D.C., is named program chairman 

for the 104th technical conference of 

the Society of Motion Picture and Television 

Engineers, says E. B. McGreal, Producers 

Service Co., Glendale, Calif., SMPTE's conference 

vice-president. The conference is set 

for the Washington Hilton Hotel, Washington, 

D.C., November 10-15. Frank H. Riffle, 

Carbons, Inc., Cedar Knolls, N.J., is 

named topic chairman for the theatre presentation 

and projection session. William J. 

Reddick, Eastman Kodak Co., New York, 

is topic chairman for the cinematography 

session. William E. Youngs, McLean, Va., is 

topic chairman for the short films subjects 

session. 


ore/co 9 

The industry's greatest line-up of 

advanced projection and sound equipment 

70/35 UNIVERSAL DP-75 PROJECTOR makes 

quality 70/35mm projection practical for most 

theatres. This successor to the famous Norelco 

Academy Award winning AAII 70/35mm projector 

has many innovations, yet is lower in cost than 

other high quality projectors. It's particularly 

adaptable to remote control and automatic programming. 

Easy to install, operate and maintain. 

FP-20 35mm PROJECTOR A tried, trusted and 

well-proven precision-engineered projector that 

incorporates advanced features for maximum dependability, 

simplicity, economy and ease of 

operation. 

FP-16 PROFESSIONAL 16mm 

PROJECTOR for theatres and 

auditoriums. Ruggedly built to 

exceptionally high standards of 

performance and reliability. 

Available with customized Xenon 

lamphouse and power supply up 

to 1600 watts. Also available in 

a portable version for use with 

incandescent, G.E. Marc 300 or 

Xenon light sources. 

OMA-6 SOUND SYSTEM All-transistor system. Six 

individually adjustable channels. Compatible with all 

sound tracks from optical 35mm to magnetic 70mm. 

OMA-4 All-transistor system for 35mm, 4-track magnetic 

or optical sound tracks. Accommodates up to 

3 non-sync, sound sources. 

0-3 All-transistor system for 35mm optical sound. 

Accommodates 3 projectors and up to 3 non-sync, 

sources. 

M-2 Combines transistor pre-amplifier and 20 watt 

tube power amplifier for 2 optical projectors and 2 

non-sync, sources. 

K-2 Inexpensive, high-quality, tube-type 20 watt 

amplifier. Inputs for 2 optical projectors and 2 nonsync, 

sources. Can be desk or wall mounted. 

NORELCO PROJECTION LENSES 

BY ISCO No finer lenses made 

for sharpness, uniformity, contrast 

and true color. Complete 

range of focal lengths and speeds. 

T-Kiptagon for 70mm projection. 

Super Kiptar and Kiptar for 

35mm projection. Kiptar Anamorphotic 

for Cinemascope. High 

speed lenses for 16mm. 

See your authorized Norelco theatre equipment dealer or write: 

North American Philips Company Motion Picture Equipment, 299 Rte 17, Paramus, N. J. 07652 • Tel (201) 262-7300 

BOXOFFTCE :: July 22, 1968

Industry's 

1968 Tradeshow 

Now Lists 84 Exhibitors; 

Record Attendance Is Seen 

Exhibit space at the 1968 Motion Picture 

Theatre Equipment and Concessions Industries 

Tradeshow, November 11-14, in the 

San Francisco Hilton Hotel, has already 

been contracted for by 84 firms, says Nat 

Buchman, exhibit chairman, National Ass'n 

of Concessionaires. The tradeshow is cosponsored 

by NAC, the National Ass'n of 

Theatre Owners, and the Theatre Equipment 

and Supply Manufacturers Ass'n. A record 

attendance is predicted for the events. 

Displays Now Scheduled by 84 Firms 

J\&mqH Krw-TMcic 9mectkuk 

KEEPS box office bug-free. SAFE for 

use throughout concession area. 

KILLS 

Order now. See Your Dolge 

Service Man or write to 

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Westport, Connecticut 

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resistant mosquitoes, flies— 

Also kills roaches, silverfish 

CONCENTRATED KILLING POWER: 

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PROJECTOR PARTS 

The ultimate in precision, long life and dependability— 

they keep projectors in top operating condition essential 

to good pictures, patron satisfaction and good business. 

Available through your Theatre Equipment Dealer. 

MACHINE WORKS 

4(35 W. LAKE ST., CHICAGO 44. ILL. 

TELEPHONE—AREA 312—ES 8-1636 

Exhibiting firms include: Adler Silhouette 

Letter Co.; American Seating Co.; C. S. 

Ashcraft Manufacturing Co.; Automatic 

Devices, Automatic Products, Co.; Automatic 

Retailers of America, Inc.; Bagcraft 

Corp.; Ballantyne Instrument & Electronics, 

Inc.; Bally Case and Cooler, Inc.; Beech-Nut 

Life Savers, Inc.; Bennett Sales Co.; Bonomo 

Candy Corp.; Blumenthal Bros. Chocolate 

Co.; Carbons, Inc.; Carnation Co.; Castleberry's 

Food Co.; Century Projector Corp.; 

Dimension 150, Inc. 

Christie Electric Co.; Circus Foods Div., 

U. S. Tobacco Co.; J. G. Clark Co.; The 

Coca-Cola Co.; Cretors & Co.; Crush International; 

Curtiss Candy Co.; Drive-in Theatre 

Manufacturing Co.; Dr Pepper Co.; 

EPRAD, Inc.; Fairmont Foods; Flavo-Rite 

Foods, Inc.; General Precision Equipment 

Co.; General Register Co.; Gold Medal 

Products Co.; Griggs Equipment, Inc.; 

Henry Heide, Inc.; Heywood-Wakefield Co.; 

Irwin Seating Co.; Jet Spray Corp.; K-Way 

Dispensing Equipment Co.; Lazar Kosher 

Sausage Co.; Lily-Tulip Cup Corp.; Joseph 

M. Linsey Corp.; Manley, Inc. 

Mason Candies, Inc.; Massey Seating Co., 

Inc.; Ben Mayer Design Studios; Miracle 

Equipment Co.; Modern Talking Picture 

Service; National Cash Register Co.; National 

Confectioners Ass'n; National Screen 

Service Corp.; National Theatre Supply Co.; 

National Ticket Co.; Newman & Weissman 

Associates; North American Philips Co.; 

Pepsi-Cola Co.; Planters Div., Standard 

Brands; Popcorn Products, Inc.-TV Time 

Foods, Inc.; Quinn Co.; Rex Packaging Co.; 

Roll-O-Sheets, Inc.; Rowe International, 

Inc.; Royal Crown Cola Co.; Sani-Serv; 

Saxony Clothes; Seeburg Sales Corp.; Selmix 

Dispensers; Seven-Up Co.; Sugar Creek 

Foods; Southeastern Pictures 

Corp. 

Star Metal Corp.-Glenco Refrigeration 

Corp.; Star Manufacturing Co.; Strong Electric 

Co.; Supurdisplay/ Server Sales, Inc.; 

Sweetheart Cup Div., 

Maryland Cup Corp.; 

Switzer's Licorice Co.; Ticket Reservation 

Systems, Inc.; Tyler Popcorn Co.; Union 

Carbide Corp.-Carbon Products Div.; Unitrack 

Co.; The Vendo Co.; Westinghouse 

Electric Corp.; Winchester Carton Co.; Wins 

Paper Products Co. 


Century's First House in New Rochelle, N.Y. 

Convenience, intimate surroundings theme 

new 1204-seat Century Mall Theatre 

be played into the theatre sound system and 

out the surround speakers as well as stage 

speakers. 

General theatre lighting can be controlled 

from either the projection booth or from the 

manager's office. Full emergency facilities 

are provided for instant theatre lighting. In 

addition, a series of emergency lighting units 

located throughout the building assumes 

automatically in case of a power failure. 

Boxoffice equipment includes two twounit 

Consolidated ticket registers and two 

Cummins change machines. 

Performances are continuous daily from 

1:00 p.m. 

^^55J> 

Located inside air conditioned, heated shopping center mall, new Century Mall 

Theatre, in New Rochelle, N.Y., offers adjacent garage parking for patrons. 

Convenience and "intimate surroundings 

for the best possible enjoyment 

of motion picture entertainment" theme 

Century Theatres' first house in New 

Rochelle, N.Y., the new 1,204-seat Century 

Mall, says Martin H. Newman, the circuit's 

executive vice-president. Located in the new 

Mall Shopping Center, on Harrison Street, 

the Century Mall opened June 26. The 58- 

year-old circuit operates 39 theatres in 

New York, New Jersey, Ohio, Arizona and 

Florida. 

Protecting patrons from the weather, the 

Century Mall has three boxoffices located 

inside the enclosed, air conditioned and 

heated mall. The mall is 27 feet wide and 

attractively decorated. Two of the boxoffices 

are for regular sales, the third is for advance 

sales. For additional convenience and protection, 

garage parking for over 1,900 cars 

is available adjacent to the theatre entrance. 

Patrons can enter the enclosed mall from 

the garage to the boxoffices with complete 

protection from inclement weather. 

Acoustic 

Corrugated Aluminum Walls 

Orchestra doors seal off sound from the 

foyer area. Acoustic corrugated aluminum 

on all auditorium walls and an acoustical 

tile ceiling provide soundproofing. Griggs 

pushback seats are widely spaced. The rosewood 

Formica refreshment counter is 18 

feet, 1 inch long; designed for fast, efficient 

service; is supplemented by Vendo vending 

machines. The electronically controlled 85- 

ton air conditioning system is fully zoned 

for temperature control and maintaining 

even temperatures throughout the theatre at 

all times. Public phones are provided in the 

foyer area for patron convenience. An automatic 

answering phone gives theatre information 

and performance times. And bilevel 

water coolers provide drinking facilities 

at children's height and at adults' 

height. 

The exterior of the 13,244-square-foot 

building is of precast concrete with an exposed 

marble aggregate. Interior wall coverings 

are vinyl fabrics by Gilford, Vicrtex, 

Stauffer Chemicals. Colors are white, gold, 

blue and black. Carpeting and the stage 

curtain are in Century's own custom design. 

The stage curtain is accent illuminated with 

floodlights. The stage setting is fire resistant 

Rovana material. Restrooms have ceramic 

tile from floor to ceiling. 

Screen 49 V

'Get 

Better Acquainted With It' 

WHY DOES 

THE CIRCLE-R 

HEATER BLOW 

CIRCLES AROUND 

ITS COMPETITION? 

Because it heats the whole car . . . from 

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The unique circular design circulates air in a full 

circle, not just straight ahead. This means more heat 

and more comfort for your customers. While the CIRCLE-R 

is available in a wide variety of wattages, it is the 

only UL and CSA approved heater with a 1000 watt 

capability. Motor will not burn out even if stalled. Will not 

overheat. Special epoxy coating resists weather elements. 

The CIRCLE-R has been selected as STANDARD 

EQUIPMENT by many of the nation's largest 

circuits simply because it works better. Of 9 recent 

m m 

MWsl 

full-scale heater installations in a single city, 

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THIS FUSE-JUNCTION BOX 

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How to Select, 

Operate, Maintain 

Automated Equipment 

By 

WESLEY TROUT 

For several months the subject 

of automation in the projection room has 

-. been discussed pro 

and con among exhibitors 

and projec- 

Automation 

tionists. 

will not replace a projectionist. 

But it does 

require a competent 

projectionist to maintain 

and operate any 

system now on the 

market. There is no 

doubt that, in most 

Wesley Trout 

cases, when properly 

operated, it will assure better changeovers 

and give the projectionist more time to keep 

a check on sound volume, light and other 

duties related to presenting a high quality 

screen image. It is not a system for a high 

school boy to operate or set up for proper 

operation—in my opinion, which is experience 

in the field. 

"Great Help to Roadshows" 

There is absolutely no doubt that the new 

projection system can be of great help in the 

roadshow house, where there are not so 

many changeovers, using 6,000-foot reels. 

Perfect changeovers would be made, light 

(arc lamps) carefully adjusted, lights turned 

off at the right time, etc. A better auditorium 

volume could be checked in from time to 

time by the projectionist, as he could leave 

the projection room and listen and check any 

sound or projection defects. You cannot always 

depend upon a projection room monitor 

for volume nor check some sound defect. 

Of course we have recommended a set of 

earphones for checking sound output and 

quality. They should be of the high resistance 

type and connected to the output of 

the system. 

The idea that you can install automation 

in the projection room and walk off and 

forget it for a long time is not possible, of 

course. It will require a certain amount of 

attention and will require checking occasionally. 

But a well built system will deliver 

good operation and can be depended upon. 


10 The MODERN THEATRE SECTION

It dims the auditorium lights. 

It opens the front curtain. 

It ignites the projector Iamphouse. 

It starts the soundhead motor. 

It lifts the fire shutter. 

It adjusts the screen masking. 

It changes over to the other projector. 

It closes the curtain. 

It raises the auditorium lights. 

And- it does it all automatically, 

simply and reliably. 

Automation is now commercially practical, thanks 

to this new economical system from National — a 

long-time leader in projection equipment innovations. 

Our theatre-proven PEC 1000 system is simple 

and inexpensive to install, maintain and operate. 

And it's backed by our network of 26 conveniently 

located branches. 

Progressive exhibitors who have installed PEC 

1000 systems in their theatres are finding out about 

its many advantages. You should get to know a lot 

more about it, too, by getting the facts from your 

National man. 

-/SJ57 THEATRE SUPPLY COMPANY 

Subsidiary ot General Precision Equipment Corporation 

HOME OFFICE: 411 SETTE DRIVE, PARAMUS. NEW JERSEY 07652 • PHONE: (201) 265-2700 


The Best Seal For 

It's GRIGGS 

W PUSH-BACKS 

w When it's your money you 

are spending why not give 

your patrons the best for 

their money. Griggs Push- 

Back chairs make every seat 

in your theatre the best in the 

house. 

Griggs "easy-in, easy-out" Push-Back convenience 

makes for increased concession 

traffic, and more profits for you. 

Install Griggs Push-Backs® and relax . . . your patrons will. 

GRIGGS Equipment, Inc. 

P. O. BOX 630 • BELTON, TEXAS 76513 

SELECTING, USING AUTOMATION 


In order to set up the operation and keep it 

going, the projectionist should be carefully 

trained in its operation for perfect results. 

The writer has given careful study to the 

various systems now in operation and has 

found the systems operating very satisfactorily, 

provided a competent projectionist was 

in charge. 

More Efficient for Long-Run Houses 

From the remarks I have made so far, 

please do not get the idea that I do not 

think automation of the projection room is 

okay. Far from it. But I do think the system 

is more efficient and satisfactory for 

theatres having long runs and for roadshow 

theatres. No money could be saved in theatres 

where films are changed two to three 

times a week. This is because it would take 

too much time to set up a system. Also, the 

cost of the equipment would be rather high, 

and many small theatres do not have the 

lamps and projectors necessary for making 

the conversion. You could not expect to 

install 

this equipment in a theatre equipped 

with old type projectors or lamps. Some of 

the existing arc lamps cannot be automated 

unless they have automatic arc gap positioners 

and rectifiers that can be automated. It 

should be understandable, if you have been 

reading up on articles on automation, that 

certain equipment is necessary in order to 

have automation in the projection room. 

Automation equipment is 

not too complicated. 

But you must learn about its operation 

thoroughly before trying to run it 

and thereby avoid making mistakes in seting 

up the program. This is true with any 

kind of electronic devices. The more you 

know the easier it will be for you to provide 

a 

smooth running presentation that you will 

be proud of, of course. The manufacturers 

will be glad to cooperate in every way and 


Strong Lamps for Drive-In 

R. J. Lapoinite (left), manager, and Robert 

Hoitt. projectionist, at the Kittery-York 

Drive-in Theatre, in Kittery, Me., examine 

new Strong projection lamps in booth. 

I2j; 


Who'd be crazy enough 

to make a big 

year-round investment 

in a three-season business 

that makes a profit 

during one season only 1 

Most drive-in theatre owners 

Chances are you operate your 

drive-in three seasons (Spring, 

Summer, Fall). And because you 

don't have in-car heaters, Spring 

and Fall receipts are as "chilly" 

as the weather. That's understandable. 

Who wants to shiver 

through a night at the movies. 

Or get asphyxiated by running 

the car heater. Remember, most 

Spring-Fall nights drop below 

the comfort level of 50° F. 

So you're gambling your big 

drive-in investment on just a 

Summer "return." That's a risky 

bet — a marginal investment. 

Put the odds on your side. Install 

electric Hot-Shot Heaters 

(40-60% of your lot). Case histories 

prove that Hot-Shot driveins 

double their yearly grosses; 

get their heater installation investment 

back in 3 years or less. 

Remember, heater wiring also 

can be used to operate air conditioners 

and fans in the Summer! 

HOT-SHOT HEATER® 

The Proven Cool-Weather Money-Maker 

And when you install heaters, 

make sure they're genuine Hot- 

Shots. They do a better job of 

heating the car ... of keeping 

patrons warm and attending 

drive-in movies year around. 

That's why you'll find more Hot- 

Shots in more drive-ins than any 

other brand. For complete details, 

call your local Eprad dealer. 

Or write to us. We provide 

installation plans and bills of 

material FREE. And 9 out of every 

10 heater installations made 

in the last 5 years have used our 

plans and equipment. 

Sold Internationally Thru Theatre Supply Dealers 

incorporated 

TOLEDO, OHIO 43620 

Model 2S31S and many others listed. 


HIGH REACTANCE 

12 PHASE HEAVY 

DUTY SELENIUM 

RECTIFIERS 

Built-in 

WSm 

Transformers are wound with heat 

resistant glass covered wire and all 

insulation 

glass-impregnated. 

No synchronous waves or flicker 

at 720 pulsations per second with a 

scant 1% ripple content at the arc. 

No blown out positive carbon cores 

and ruined reflectors because of 

high arc striking voltage. The reason? 

The arc striking voltage drops 

to less than 10 volts on striking the 

arc. Say goodbye to complicated arc 

striking current minimisers. 

• 

OurS-1212,S-1412andS-1712R 

rectifiers are unconditionally guaranteed 

for three full years when 

operating within specified primary 

line voltages. This guarantee covers 

everything but the relay starting 

switch. And automation is simplified 

with Ashcraft Rectifiers. 

SOLD EVERYWHERE IN THE U.S. BY LEADING 

AUTHORIZED THEATRE SUPPLY DEALERS 

C.S.ASHCRAFT MANUFACTURING CO..INC. 

k 36-32 Thirty-Eighth St.. Long Island City, New York . 

14 



furnish data that will help you. In this 

department and in our Manual, we will endeavor, 

from time to time, to present additional 

instructions. So it is up to you to 

learn, in easy steps, more and more about 

electronics and projection. 

Price Varies for Installations 

We have received quite a few letters from 

exhibitors regarding the cost of automation 

equipment. The price varies for the installation, 

depending upon how many things you 

want it to operate — namely, projectors, 

sound and lamp only; or if you want to 

automate house lights, dimmers, curtain, etc. 

Approximately, the cost is $3,750 for National 

Theatre Supply's "PEC 1000" automation 

equipment. If your present arc 

lamps cannot be automated (many cannot), 

figure an added cost of about $5,000 for 

new arc or xenon lamps that can be automated. 

Also you would need new 6,000-foot 

magazines, plus 24-inch reels and an automatic 

rewind to handle the larger reels. 

Larger magazines will require a few support 

items, too. Of utmost importance, when 

considering installing automated equipment, 

are projectors in good operating condition. 

If your equipment is not in first-class condition, 

do not try to automate it until it is put 

in good running condition. Otherwise you 

will not have good presentation and your 

projectionist will have to be standing there 

all the time to make adjustments to keep it 

running. Automation will not make a 

mechanism in poor repair run better. And it 

may make more work, too. In many cases, it 

would be better to install new or rebuilt 

equipment first. Inferior equipment has no 

place in today's modern theatre. We find 

too many theatres trying to operate equipment 

that is in need of repairs and adjustments 

for proper picture presentation. 

Sound equipment and lamps should also be 

in tip top condition. 

Of course, we know that not every theatre 

can squeeze its budget enough to immediately 

install all new equipment. But the theatre 

can have its projectors rebuilt, if they 

need it. And necessary adjustments can be 

made, so that a near perfect image can be 

projected and sudden breakdowns be 

avoided. Automation will then assure perfect 

changeovers and a smooth running 

show. In many cases it will be necessary to 

install lamps and rectifiers—new equipment 

with automatic arc gap positioners and rectifiers 

that can be automated or use xenon 

lamps. In many situations you can figure the 

labor saving will help to pay for the cost of 

equipment in three to five years. That 

thought should give the exhibitor something 

to think about — and the better program 

presentation too! 

Reliability of Automation Equipment 

What about the reliability of automation 

equipment? Will it give long service without 

too much expense in maintenance? Does it 

require special, expert servicing? These are 

a few of the questions we have been asked 

the past several months. We can answer 

some of these questions, in part, by saying 

no piece of electronic equipment is completely 

immune from deterioration over a 

long period of time, but quality built equipment 

will give many years of service with 

a minimum of replacement components — 

depending, of course, on how well you take 

and make replace- 

care of the various units 

ments when needed. This equipment will 

need a competent projectionist to operate 

and maintain it properly. 

Moreover, considerably more attention 

must be given to the inspection of film in 

order to run a non-stop show. The reels 

must be in perfect condition. Adjustment of 

the tension on the shaft of the upper reel 

must be just right. The takeup device for 


Irwin Seating Opens New Plant in Grand Rapids, Mith. 

. M 

^ f-rllrbSf. 

Opening of Irwin Seating's new manufacturing plant, in Grand Rapids. Mich., 

completes the latest phase of the company's expansion and modernization 

program and doubles its production and warehousing facilities, says William 

Irwin, president. The firm's executive and administrative offices and part 

of its production of theatre, public auditorium, school and church seating 

have been moved to the new plant. Production of certain products in the firm's 

line will also continue in its other Grand Rapids facilities. 


We wouldn't have introduced 

a theatre projector unless we 

had something really new. 

Westrex 

now offers 

a 3-lens 

turret. 

No handling- problems. Simple 

immediate rotation to desired 

lens. These benefits alone set the 

new " Westrex 35/70 " Theatre 

Projection and Sound System a- 

part from all others. But there's 

more. 

The projector and sound reproducer 

can be rapidly changed for 

35 or 70mm film employing; any 

aspect ratio. The swing-away anamorphic 

lens attachment provides 

maximum rigidity with a 

rock-steady picture. The design 

of the gate, tensioning device, 

water cooled aperture mount and 

rear shutter avoids the well 

known defocusing problems. The 

photographic track reproducer 

incorporates a photovoltaic cell 

to achieve a revolutionary freedom 

from background noise. 

And just one single button makes 

simultaneous changeover of both 

picture and sound. 

These are j ust a few of the highlights 

of the modular Westrex 

35/70. We can provide a basic system, 

or custom build. Either way, 

the cost is substantially lower 

than any other system. Yet quality 

and service are unmatched. 

Also new carbons 

New Westrex carbons have the 

highest arc stability. The quality 

constant, and the patented 

is 

core prevents arc splatter and 

reflector damage. We'd like to tell 

you just how much less these cost 

than any others. We can't here in 

print, but we can over the phone. 

So call or wire us collect. Or write 

direct. On carbons, or projector. 

Or both.

When it comes 

to SPEAKERS, 

some people 

don't know 

what they're 

missing! 



the lower reel must be adjusted perfectly to 

take up the film smoothly. Sprockets must be 

in good condition, and gate tension must be 

correct. Threading must be carefully done, 

so that when the projector is started there 

will be no trouble — such as film running 

off the sprocket, gate not properly closed, 

wrong size loops, tail piece not fastened 

securely on lower takeup reel, or film not 

run down to starting number. All these 

things are vitally important to non-stop 

operation and perfect changeovers. There is 

no place in the modern theatre for a sloppy 

projectionist, particularly so when automation 

is used, believe me. 

We think the idea of a new type of projectionist-manager 

would be excellent for 

many small theatres that need to cut down 

their overhead. Automation would certainly 

"fit in" with this kind of a setup, even in 

theatres with fairly large seating capacity 

(around 500-600). It takes about an hour 

to make up the program because every cue 

for every switch operation has to be precisely 

thought out and programed for a 

smooth operation. The film has to be rewound, 

put on 6,000-foot reels and properly 

cued for changeovers, and a place deter- 

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FOR MORE DEFORMATION about products described in this 

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on page 31 of this issue of MODERN THEATRE.

mined for any short subject, etc. This setup 

would be efficient in theatres having only 

one or two changes a week. The expense of 

purchasing and installation of necessary 

equipment would probably pay for itself in 

three or four years in labor saving. The 

operation would also be more efficient in 

many respects too. 

Let us now discuss the duties of a projectionist 

in an automated projection room: 

1. The first chore is to rewind the entire 

program from exchange reels onto two or 

three 6,000-foot house reels and check every 

splice and other defects that the film may 

have, regardless of any inspection made by 

the exchange. Remake any splice that is 

not 

perfect, so as to avoid its pulling apart in 

the projector. Do not take any chances with 

doubtful splices. Make sure you have proper 

length head (leader) and tail pieces, with 

correct footage on leader for "run down." 

2. The next important step is making a 

cue sheet of program pulses and the switching 

sequence prepared. This must be carefully 

done by the projectionist. 

3. Next, a metallic tab is carefully inserted 

on the film at the strategic locations 

— checking carefully the cue sheet, so that 

each tab is placed properly. 

Program Must Be Run Beforehand 

Actually, the program must be "run on 

your rewind bench" beforehand. By so doing 

you will be assured it is set up perfectly and 

that, when, it is run in the projectors you 

will be able to present a perfect show. Each 

step in preparation of your show should be 

carefully done, and then there should be no 

trouble. 

The show is started by pushing a button. 

From that time on your automation devices 

will take care of the rest. If you stop for 

intermission, then you push a button again. 

In case of trouble, the equipment will be 

automatically shut off until the trouble is 

cleared. But if the program is carefully set 

up, projector correctly threaded and lamps 

made ready, there should not be any trouble, 

of course. While the projector is running, 

the projectionist can check its operation for 

malfunctions and check sound volume in the 

auditorium. He can also give the entire 

equipment a checkover during the presentation. 

Automation, of course, also gives the 

projectionist more time to check focus, 

volume, lamps and projectors to a greater 

degree than ever before. The changeovers 

will be perfect and will eliminate "white" 

screen and poor screen illumination, etc. 

Sound volume can also be adjusted, if desired, 

by remote control without having to 

be in the projection room. 

See how this would work should a theatre 

have a projectionist who could be trained to 

take over some duties of either 

an assistant 

or manager-projectionist combination in 

many situations. Or help the projection staff 

do a better job in screen presentation and 

maintenance, particularly so in roadshow 

and long run shows situations. 

Here, we want to emphasize, automation 

is not intended to replace the projectionist, 

because there is more equipment to take 

You could sit through "Gone with the Wind" 

twice in the cushioned comfort of an 

. . especially this one — the 400 u — 

Irwin theater Chair . 

t 

shown in the new 3,550-capacity Western 

Michigan University auditorium. 

It's luxurious. With foam rubber seat 

cushions, curved backrests, silent no-repair 

seat mechanisms. It's durable. With steel 

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V 

wl Kf;?;. ^m rolled seat pan safety edge to prevent 

%\ '^^^B.' upholstery -•*';, tears, our mar-resistant plastic 

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that simplify cleaning. 

It's beautiful. With a wide choice of 

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We'll be glad to help plan your seating 

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you all the facts. 

1496 Buchanan, S.W., Grand Rapids, Michigan 49502 

IRWIN SEATING COMPANY 

Continued on following page

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Continued from preceding page 

care of and keep in good running condition. 

In other words, the human touch is absolutely 

necessary in the projection room. You 

cannot expect mechanical and electronic 

equipment to operate by merely pushing a 

button. 

All automatic equipment is equipped with 

a failsafe device which cuts off the projector, 

drops the lamphouse dowser and 

cuts off sound output in case of film break 

or some other trouble in the projector. This 

device also cuts everything off at the end of 

a reel, after the film passes through from the 

top magazine (tail piece leaves the roller). 

Now, in case of emergency all automatic 

equipments have manual overrides for the 

projector motor, lamphouse and sound system. 

The equipment can be operated at any 

time if it is necessary to discontinue the 

automatic operation for some reason. 

Show Made Up From Cue Sheets 

Let us bring this to your attention: The 

show must be made up on the rewind bench 

from your cue sheets. And this should be 

very carefully done in order to have changeovers 

"on the money" and all other functions 

properly set up. When making up the show 

(rewinding on 6,000-foot reels), it will be 

necessary to remove some leaders and tail 

pieces and know just where they should be 

replaced when you rewind back onto 2,000- 

foot exchange reels. All this, of course, is 

really a major job. And it will require a 

competent projectionist to do it right. 

Most installations of automatic devices 

in this country are two-projector types using 

6,000-foot magazines which will, in most 

cases, require only one changeover. Short 

subjects are usually run first, and this will 

require an extra changeover to get started 

on the two 6,000-foot reels. This, however, 

requires only a little extra time and preparation. 

Film on 13,000-Foot Reels 

in England there are many single-projector 

installations, and a complete show 

may be run without a changeover—using 

either xenon or carbon arc lamp. The projector 

is equipped with 13,000-foot reels. 

With reels holding such large footage of 

film, it was expected more film damage 

would result during a long period of time. 

However, the reverse has proved to be the 

case. And the only loss of any frames was 

when a 2.000-foot reel was made into a 

reel of 12,000 or 13,000 feet—leaders and 

tail pieces having to be removed, of course 

We cannot overstress the importance of 

projectionists and exhibitors getting better 

acquainted with automation in the projection 

room. There is a very definite trend in 

more theatres toward automation of projection 

and sound equipment—with some installations 

covering only automation of pro- 



At New York State Projectionists Ass'n Meeting: 

NEW METHODS OF FILM 

HANDLING, 

SHUTTER 

BLADES TOLD BY DAVEE 

N EW methods of handling film 

in the projection booth in order to reduce 

film distortion and reports on new double 

dissolving shutter blades to decrease shutter 

flicker and increase light efficiency highlighted 

a projection and sound discussion 

conducted by Larry Davee, president. Century 

Projector Corp., at the meeting of the 

New York State Projectionists Ass'n, in the 

Thruway Motel, Albany. George Samuelson, 

who heads the association's educational 

programs, conducted the meeting. Other 

highlights on the projection and sound program 

included Century's automation system. 

Wil-Kin's "Ultra-Vision" system, comparison 

of xenon with carbon arcs, and the 

problems of handling heat vs. light output 

Larry Davee, Century's president, discusses automation at NYSPA meeting. 

from xenon and carbon arcs in a projector 

while taking into account film distortion. 

Allen G. Smith, of C. S. Ashcraft Manufacturing 

Co., and Davee were given sustaining 

memberships in the association. 

Suggestions on film handling outlined by 

Davee included that motion picture film 

should not be rewound immediately after 

projection. It should remain wound with the 

emulsion side in until the film has "equalized" 

temperature and will not be 

"stretched" during rewinding. Takeup ten- 

Continued on following page 

D

You Can Have Confidence in 

NEW FILM 

HANDLING METHODS 


Your 

Teda Dealer 

UPPER MAGAZINE 

ABBOTT THEATRE EQUIPMENT CO. 

BEST THEATRE SUPPLY REG'D. 

BLUMBERG BROTHERS, INC. 

S. F. BURNS & COMPANY 

CAPITOL CITY SUPPLY CO.. INC. 

CAPITOL MOTION PICTURE SUPPLY 

CHARLESTON THEATRE SUP. CO. 

CHARLOTTE THEATRE SUPPLY 

DES MOINES THEATRE SUP. CO. 

DIXIE THEATRE SUPPLY CO. 

JOHN P. FILBERT COMPANY 

GEN. SOUND & THEATRE EQUIP LTD 

HADDEN THEATRE SUPPLY 

HODGES THEATRE SUPPLY 

JOE HORNSTEIN. INC. 

JOE HORNSTEIN. INC. 

JONES PROJECTOR COMPANY 

L. & S. THEATRE SUPPLY 

HARRY MELCHER ENTERPRISES 

MASSACHUSETTS THEATRE EQUIP. CO 

MISSOURI THEATRE SUPPLY CO. 

MODERN SALES AND SERVICE 

MOORE THEATRE EQUIP. CO. 

NATIONAL THEATRE SUPPLY CO. 

OHIO THEATRE SUPPLY CO. 

OKLAHOMA THEATRE SUPPLY CO. 

PACIFIC THEATRE EQUIP. CO. 

PEMBREX THEATRE SUPPLY 

PERDUE CINEMA SERVICE 

QUALITY THEATRE SUPPLY 

R1NGOLD THEATRE EQUIP. CO. 

B. F. SHEARER COMPANY 

SOUTHWESTERN THEATRE EQUIP. CO. 

STANDARD THEATRE SUPPLY CO. 

STANDARD THEATRE SUPPLY CO. 

THE QUEEN FEATURE SERVICE 

THEATRE EQUIPMENT COMPANY 

LOU WALTERS SALES & SERVICE 

WEST COAST THEATRE SERVICE 

WESTERN SERVICE & SUPPLY 

WESTERN THEATRICAL EQUIP. CO 

WIL-KIN THEATRE SUPPLY CO. 

WIL-KIN THEATRE SUPPLY CO. 

CHICAGO, ILL. 

MONTREAL, CANADA 

PHILADELPHIA, PA. 

SEATTLE, WASH. 

ATLANTA, GA. 

NEW YORK, N.Y. 

CHARLESTON, W.VA. 

CHARLOTTE, N.C. 

DES MOINES, IOWA 


LOS ANGELES, CALIF. 

TORONTO. CAN. 

LOUISVILLE. KY. 

NEW ORLEANS, LA. 

NEW YORK, N.Y. 

MIAMI, FLORIDA 

CUYAHOGA FALLS, OHIO 

SALT LAKE CITY, UTAH 

MILWAUKEE, WISC. 

BOSTON, MASS. 

KANSAS CITY. MO. 

DALLAS. TEXAS 

CHARLESTON, W.VA. 

PARAMUS, NJ. 

CLEVELAND, OHIO 

OKLA. CITY, OKLA. 

SAN FRANCISCO, CALIF. 

LOS ANGELES. CALIF. 

ROANOKE, VA. 

OMAHA, NEB. 

GRAND RAPIDS, MICH. 

LOS ANGELES, CALIF. 

HOUSTON, TEX. 


GREENSBORO, N.C. 

BIRMINGHAM, ALA. 

DETROIT, MICH. 

DALLAS, TEXAS 

PORTLAND, ORE. 

DENVER, COLO. 

SAN FRANCISCO, CALIF. 

ATLANTA, GA. 


FOR MORE INFORMATION about products described in this issue, use postage-paid Readers' 

Service Bureau coupon on page 31. 

B4UISKH > 

31 PE 

LOWER 

MAGAZINE 

Diagram shows two methods discussed by 

Larry Davee, president, Century Projector 

Corp., at New York State Projectionists 

Ass'n meeting, of rewinding films to reduce 

film distortion (flutter). Winding directions 

are shown. New rollers in magazines permit 

both rewinding methods. 

sions should be as light as possible — consistent 

with good operation. It is also helpful 

to rewind the film with the emulsion side in, 

providing new improved upper and lower 

magazine rollers have been installed. 

In demonstrating Century's new double 

dissolving shutters, it was reported the 

shutters effectively cut off light four ways, 

exactly on the optical center of the lens 

system. Because of the irising effect of the 

cut off and opening, greater depth of focus, 

less shutter flicker, reduced eye strain and 

increased light efficiency are claimed. 

Automation equipment — "the Century 

way" — was also demonstrated, with a panel 

of indicator lights simulating the functions 

as they would be performed in a booth and 

theatre. Operations handled automatically 


d' CARBONS, ,ne 

JlowiaUie Ale GarihotU 

products division 

for excellence in 

Motion Picture Projection 

10 Saddle Road Cedar Knolls, N. J. 07927 

products division —^^ 

XENON 

LAMPHOUSES-POWER SUPPLIES-BULBS 


. . 35mm, 

"The Key to Popcorn Plus": 

How You Can Boost 

Your Popcorn Sales 

By CLARE POEHLMAN 

Sales Manager, 

Canadian Div.. Manlev, Inc. 

the call for 

BUTTERCUP 

adds up to repeat sales-more profit 

the "NAME-BRAND" profit package proved 

by the nation's most successful concessionaires 

A quality product properly prepared 

from a clean machine sold with suggestion. 

These words describe to you, the 

require- 

theatre owner or manager, the total 

ments in the sale of popcorn. 

Popcorn is the most profitable product 

dispensed from any theatre snackbar—both 

from a gross and net position, from either 

the return per dollar sold or also the largest 

volume dollar sale. This being the case, I 

am sure you are interested in considering 

any improvements possible to pick up more 

of these valued dollars. Let us start by 

breaking down the original statement. 

A quality product means purchasing the 

finest hybrid corn available, cooking with 

the best seasoning available, and properly 

colored, with taste as the major factor. 

Properly prepared: Twenty years ago popcorn 

produced a volume of 20-25-to-l in 

volume, with a tough kernel cooked at 

varied temperatures. Today the temperature 

control is a critical factor in the product of 

hybrid 38-and-40-to-l corn that has even 

changed in its adaptation to seasoning and 

the quantities thereof. This means a modern 

popper with automatic controls must be 

used. 

Clean Equipment Essential 

From a clean machine: There is nothing 

more dissatisfying to an interested customer 

who has just organized his taste buds for 

some tender, tasty popcorn than to have 

the vision vanish, when he sees the dispensing 

popper or warmer being greasy or in any 

way different from the vision of cleanliness. 

Sold with suggestion: This is the key to 

plus sales. These are the words that describe 

to you your efforts to display your popcorn 

in as many different types of containers, in 

as many shapes, with as much lighting and 

r'SsBirttetr 

the Dispensers... 

SERV-O-MAT... Full color lighted display panel featuring 

BUTTERCUPS ...Completely automatic... 

Trigger-touch bar dispenses controlled portion of hot 

butter .. .Temperature controlled ... Brushed stainless 

steel, easy-to-clean housing. 

DELUXE BUTTER SERVER... A lighted, low cost, 

manually operated, heat controlled dispenser, for 

small volume locations. Stainless steel finish. 

the Buttercups 

3 SIZES . . . with Vita-Glaze*, leak-proof, wax-free. The 

nation's most sought after Name-Brand ... in the 

familiar brown and yellow BUTTERCUP®. 

as many varied types of displays as will 

catch every eye of every potential buyer. 

Merchandising includes combination packages 

(combining the price of popcorn and 

drink), larger cartons, discounts on varied 

quantities, larger investments in the suggestion 

of the product's taste (butter corn 

warmers, better containers, etc.). 

"A quality product properly prepared 

from a clean machine sold with suggestion." 

This is the secret to popcorn plus. 

(From a paper prepared by Clare Poehlman 

for the last convention of the Canadian 

motion picture industry and concessionaires, 

in Toronto.) 

* 

VITA-GLAZE 

— new 

paper coating developed 

for EXCLUSIVE use 

on BUTTERCUP 

the Sales Accessories. . 

INTERMISSION TRAILER . Color by Technicolor, 

Hollywood produced 40 second power-packed 

entertainment, selling the BUTTERCUP® line. 

GIANT 24" BUTTERCUP*... lighted replica in full 

color. A stimulating sales builder. 

FREE CATALOG... illustrated to show sales getting 

display items... the way to increased volume without 

increased overhead and sales attendants. 

1109 N8RTH MAYFAIR ROAD 

MILWAUKEE. WISCONSIN 53226 


3AY DMA... 

WA^fT TO 0OT0TKE 

OfttVE-tN TONISHrj 

Record Attendance Is 

Seen 

For Convention, Tradeshow; 

Advance Registration 

Needed 

PIC UP SALES 

WITH PIC 

INSIST ON 

FREE ONE-MINUTE TRAILER. CLOTH 

BANNER FOR CONCESSION STANDS. 

COUNTER DISPLAY. 

See why in 1966 to 1967 PIC sales to 

drive-ins hit an all-time high. 

PIC 

CORPORATION 

28-30 Canfield St. Orange, N.J. 07050 

IN CANADA 

Atlantic Import Co. 

131 John St. S., Hamilton, Ont. 

Canada Fishing Tackle & Sports Ltd. 

91 Wellington St. W., Toronto, Ont. 

Rooney & Mervyn, Ltd. 

801-805 Queen St. E., Sault Ste. Marie, Ont. 

Predicting a record attendance at the 

November 11-14 convention of the National 

Ass'n of Concessionaires and the Motion 

Picture Theatre Equipment & Concessions 

Industries Tradeshow, in San Francisco's 

Hilton Hotel, NAC announces midnight 

November 7 as the deadline for advance 

registrations and that no registration will be 

Write to- 

held at the convention. The tradeshow is cosponsored 

by the National Ass'n of Theatre 

Owners, Theatre Equipment and Supply 

Manufacturers Ass'n and NAC. Conventions 

of the co-sponsoring organizations will 

be held concurrently. 

Berwick Sees Peak Registration 

The advance convention registration 

policy is again being adopted this year, says 

Andrew S. Berwick jr., NAC first vice-president 

and general convention chairman, because 

of the unusually high registration expected 

and the convention committee's desire 

to accommodate everyone expecting to 

attend. 

In addition to the San Francisco Hilton, 

two other hotels will be used, Berwick adds. 

These are the nearby Fairmont and Del 

Webb's Townehouse. The San Francisco 

Hilton will be the headquarters hotel. 

Other members of NAC's convention 

committee are: Bill Blevins, Bernard 

Helfand, Don W. Mayborn, Bert Nathan. 

Vernon B. Ryles jr., Charles L. Sweeney. 

Six Judges Named by NAC 

For 1968 CIMY Contest 

Six judges who will select winners of the 

1968 Concessions Idea Man of the Year 

contest sponsored by the National Ass'n of 

Concessionaires have been named, says 

Mortie Marks, Jefferson Amusement Co., 

Beaumont, Tex., NAC director and chairman 

of NAC's contest committee. 

Named as judges are: Laurence C. Buckmaster, 

executive director, Chicago and 

Illinois Restaurant Ass'n; William W. Carpenter, 

executive director. National Food 

Distributors Ass'n; W. R. 

Moore, secretarytreasurer, 

Pickle Packers International, Inc.; 

Frank D. Register, executive director. National 

Ass'n of Retail Grocers of the U.S.: 

David H. Stroud, acting general manager, 

National Live Stock and Meat Board; Douglas 

J. Tigert, assistant professor, marketing. 

Graduate School of Business, University of 

Chicago. All are from Chicago, except 

Moore, who is from St. Charles, 111. 

Judging will take place after the contest's 

August 15 closing date. Grand prize is an 

all-expense-paid trip to the NAC convention 

in San Francisco November 10-14. The contest 

winner's round trip will be by United 

Air Lines. 

PIONEERS 

OF 

ADVANCED 

TECHNIQUES 

IN 

MOTION 

PICTURE 

SCREENS 

"In use in ihe world's leading theatres" 

SUPER OPTICA. . lenticulated pearl surface 

Our fcn (jLU . . non-lenticulated pearl surface 

1_ ENTICLITE 20. . embossed matte white 

MW-16. . 

H 

ODELL'S 

smooth matte white 

Since 1935 

URLEY 

SCREEN CO. 

26 SARAH DRIVE 

FARMINGDALE, N. Y. 11735 

NW'dlliCUKIft 

\BUTTER 

CONCESSIONAIRE PACK 

FOR BUTTER 

POPCORN 

J**»l*l» 

ORDER YOUR 

SUPPLY NOW 

99.80% PURE DAIRY CONCENTRATE 

NO WATER — NO SOGGY POPCORN 

NO WASTE • NO RANCIDITY • NO CURD 

NEEDS NO REFRIGERATION 

20% MORE VOLUME PER POUND 

17 MORE SERVINGS PER POUND 

HIGHEST SPREADING QUALITIES 

ADVANCE BUTTERING NOW POSSIBLE 

SAVES TIME • SPEEDS SERVICE 

INCREASES SALES 

MAKES MONEY . . . MONEY . . .MONEY 

contact for DAIRY SERVICE CO. INC 

your local I 1109 H. 108th Street 

distributor I 

MILWAUKEE. WIS. 53226 

0DELL CONCESSION SPECIALTIES CO. INC. 

P.O. BOX 288. CALDWELL. IDAHO 83605 

t*JL 




jection and sound and others using it for 

curtain control, house lights, etc. At present 

there are not too many small theatres being 

equipped. In the years to come, however, 

there probably will be. Also, installation will 

depend upon the age of equipment and the 

number of program changes each week. We 

do not think theatres operating nights only 

would benefit from such installation, due to 

the cost of installation and extra time consumed 

set up the program. 

Must Keep in Top Operating Condition 

Regardless of the make of automation 

equipment, and how efficient it is, you 

should keep in mind that it—in addition to 

other electronic equipment—must be serviced 

and kept in tip top operating condition. 

Also, that the projectionist must have 

enough projection and sound experience 

background in order to properly take care 

of this equipment—even though it is really 

not too complicated once you understand 

its operation. This should also be kept in 

mind by the exhibitor when thinking about 

purchasing this equipment for his theatre. 

It would be wise, we think, for the exhibitor 

and projectionist to visit, if possible, a theatre 

now equipped with automation. 

Regardless of whether you install automation, 

the equipment should be kept properly 

adjusted for good quality sound reproduction. 

From time to time a check should be 

made on the overall system gain (amplification), 

so that the fader will not have to be 

run so high. For an average feature picture 

the normal fader setting should be around 

8 and 9, the news or short subject generally 

around 7 to 8. If the gain is too low, then a 

very high fader setting is necessary in order 

to secure sufficient volume. High settings, 

however, can cause more background noise. 

Of course, there should be plenty of amplification 

to take care of very low level prints. 

That is why we have always recommended 

the installation of amplifiers or an amplifier 

with sufficient output capacity to deliver 

plenty of volume without driving it too 

much. Gain will also depend upon good 

tubes, transistors, components in good condition, 

exciter lamps not blackened or out of 

adjustment, clean sound lenses, 

etc. 

Replace Obsolete Equipment 

Comments: It would be much better if 

theatres now using obsolete projectors and 

sound systems replaced their equipment 

with more modern types and obtained tip 

top projection and more satisfactory sound 

reproduction. In cases where the equipment 

is from 10 to 15 years old, automation will 

not help you to secure better projection or 

sound. It may stretch the budget a little, but 

it certainly will pay off in bringing back 

patrons and, in many cases, 

bringing in new 

patronage. 

Automation systems now offered by leading 

manufacturers are well built and, with 

proper care, will give long service. The 

system should be carefully installed. Before 

it is put into operation, the projectionist 

should become well acquainted with its 

operation—understanding a cue sheet for 

setting up the show. We know of many 

theatres having automation, and it is giving 

very satisfactory results. We understand 

that very little maintenance of automation 

equipment is required. But—as in the case 

of any other piece of electrical and electronic 

equipment—some maintenance will 

be necessary, regardless of statements made 

The equipment now offered has been, of 

course, thoroughly tested and precision built 

for long service. 

"Bright Future for This Equipment" 

Insofar as saving a lot of money with this 

equipment, it would definitely depend upon 

the theatre's number of changes each week, 

and would vary with each installation. But 

it would, in time, pay itself out and make 

for better changeovers, smoother operation 

of each program, etc. Time will tell, of 

course, as more theatres make installations. 

We believe there is a bright future for this 

equipment. In time the trend may be for 

Continued on following page 

t tB IN DEVEL 0/> 

WHEN WE TALK ABOUT 

IMPROVEMENTS, 

WEDIDN0T"0VER- 

IM PROVE" THE 

HOUSING! 

CrOR E 

LOEN 

LIGHTING 

O* 

WE IMPROVED WHERE 

IMPROVEMENTS COUNT 

MOST... SUCH AS THE 

EXCLUSIVE CORE-LITE 

OPTICAL SYSTEM! 

U.S. PATENT NO. 3.308,775 

4 

in 

There's an Ashcraft carbon arc projection lamp for every size theatre screen! 

SOLD EVERYWHERE IN THE UNITED STATES BY LEADING AUTHORIZED THEATRE SUPPLY DEALERS 

C.S. ASHCRAFT MANUFACTURING C0.,INC. tesma 

36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY, NEW YORK 

i*B3^SocS*'" 


; 

authorized 

Worth Chewing Over 

"Honor 

Bright 55 

By GEORGE RAUSCH 

AM a business 

I man. I spend 

most of my time 

dealing with people, 

and I enjoy 

them. 

, The other night 

at the theater, I 

watched the 'genteel' 

folk storm the 

candy counter. It was a regular stampede 

. . . everyone pushing to get close 

enough to the counter-man to order an 

item he could have easily reached for 

himself! When the lights dimmed, half 

the customers abandoned the wait to 

rush to their seats. Do not despair . . . 

there is a solution. 

Set up a stand in the lobby, fill it with 

candy (all the same price) and hang a 

large sign over it: 

ALL CANDY 10^... 

USE HONOR SYSTEM ...& SMILE .. 

YOU'RE ON CANDIED CAMERA! 

Now, I know what you're thinking. . 

it's an old idea, it's been done, and it 

doesn't work. But we've given it a cute 

new twist and we've let John Q. Public 

know that someone has an eye on him. 

And someone WILL! Put the stand 

close enough to the main counter so 

someone will always be on the lookout. 

People are basically honest, so give 

it a try. Your faith in human nature will 

be rewarded by the profits you reap! 

Pri 

Respectfully yours, 

QjUU 

Vice President, Mason Candies, Inc. 

Everyone knows Mason Mints, Dots 

t jj and Black Crows are really a STEAL! 

t 

Mason Candies, Inc., Box 549, Mineola, L.I., N.Y. 

24 



having a projectionist-manager (small theatres) 

and thereby saving some money and 

attracting more men because of better pay 

for a combination job. 

In time we hope to see a simple changeover 

device, striking the arc, rectifier and 

changing from one projector to the other, 

for smaller theatres that would "fit" their 

budget and make for better screen presentation. 

Setting up the program is important. It 

will require at least an hour of extra time, 

and that much time to disassemble it and 

place it back on exchange reels. The entire 

program must first be worked out on the 

rewind bench—using a cue sheet. 

Dr Pepper Sales Set Ail-Time Record 

In June, Boost Gain for Year to 15% 

Scoring its biggest volume month on 

record, Dr Pepper boosted June national 

gallonage sales nearly 14 per cent over June 

last year and year-to-date sales nearly 1 

per cent over the same period last year, says 

H. S. Billingsley. president. The June increase 

was the firm's 86th consecutive gain, 

he adds. 

The following concerns have recently 

filed copies of interesting descriptive literature 

with The Modern Theatre Information 

Bureau. Readers who wish copies may obtain 

them promptly by using the Readers' 

Service Bureau coupon in this issue of The 

Modern Theatre. 

Westrex Div., Litton Industries will 

send information on its new "Westrex 

35/70" theatre projection and sound system, 

which features a three-lens turret and a 

projector and sound reproducer that can be 

changed rapidly for 35 or 70mm film employing 

any aspect ratio. 

Altec Lansing offers a 12-page brochure 

on its new "Acousta-Voicing" method for 

improving performance of sound reinforcement 

systems where feedback, reverberation 

coloration and other problems hamper good 

music and voice distribution to all areas of 

an audience. 

Rupright's Rotary Roof Cooler offers 

a two-page leaflet explaining roof cooling, 

how man suffers from heat, and how roof 

cooling provides inexpensive relief. 

Onan Div., Studebaker Corp. will send 

specification sheets on its four new radiator 

cooled, diesel driven emergency electric 

generating sets. A complete listing of accessories 

for a full standby power system is 

shown under both standard and optional 

equipment. 

fhe NEW 

TECHNIKOTE 

JET WHITE 

SCREEN" 

A SPECIAL COATING uniformly scatters 

incident light regardless of incidence angle 

and provides an easily cleaned appearing 

surface with substantially less gloss than 

conventional flat finishes. 

WILL STAY WHITER LONGER! 

WILL GIVE BETTER CLARITY 

AND COLOR RENDITION! 

and 

SCREEN 

. . . The anti-static pearlescent screen 

that excels for both 35mm and 70mm. 

THE FINEST IN 

DRIVE-IN SCREEN PAINT! 

"SUPER-WHITET'HIDENSITY" 

. . . the old stand-by! t / ... for stipple effect 

Better than ever. / with lamb's wool roller. 

"VINYLKOTE" 

. . vinyl plastic wate 

lix for clean surface: 

K 

i " 

TECHNIKOTE CORP. 

63 Seafaring St., Brooklyn, N. Y. 1 1231 

^M 

Available from your 

Thaatri 

fquipmcnt Supply 

Dealer 

THEATRE OWNERS 

AND 

PROJECTIONISTS f\ 

ARE YOU FAMILIAR WITH: 

METAL REFLECTORS 

If you have been putting 

up with the problems of 

ordinary reflectors and 

have not considered installing 

METAL REFLEC- 

TORS, you have been 

spending your money unnecessarily 

! 

Install HEYER-SHULTZ 

Precision METAL REFLEC- 

TORS now. and save I 

Write for literature: 

Heyer-Shultz. Inc. 

Industrial Village. Cedar Grove. N. I. 07009 

\^ 

(201) 239-4762 ^ 

The MODERN THEATRE SECTION 

'J

EQUIPMENT & DEVELOPMENTS 

Coin Operated Hot Beverage Dispenser 

Yields Up to 7c Profit on Dime Cup 

letters extra-resistant against warping and 

fading, it is stated, and rounded corners 

reduce hazard factors. Other reported features: 

self-spacing, no drift, no bunching, 

easy change, and no blow-off when used 

with the firm's new design "Visualite" track. 

Letter fonts, punctuation sets and numeral 

sets are packaged in "permanent storage" 

container-cartons. These are marked and 

sectioned for easy locating and storing in 

minimum space. No other special storage 

facilities are required. 

Acoustical Drapery System* with Pleating Bracket* 

Profit of up to 7 cents a cup on a dime 

cup of coffee or other hot beverage is possible 

with its new coin operated "ML-200" 

hot drink dispenser, says E. W. Bliss Co. 

The compact unit, which is said to be selfsupporting 

with sales of 15 cups a day, dispenses 

self-brewed coffee (including optional 

amounts of sugar and milk), hot 

chocolate, tea or soup at the touch of a button. 

When filled, it provides about 600 cups 

of coffee, hot chocolate, tea or soup. Other 

reported features: (1) can be wall mounted, 

(2) operates on 110 volts, (3) needs only to 

be connected to an existing water supply 

to provide a continuous supply of hot water. 

Size: 32x24x12 inches. 

Three-Dimensional Effect Achieved 

By New Flat 'Visualite' Letters 

Two-color flat changeable letters that provide 

three-dimensional impact are being 

introduced by Bevelite Manufacturing Co., 

says Lloyd Ownbey, president. 

Called "Visualite," 

the letters are made of shatterproof 

plastic reinforced with fiberglass and nylon 

thread, and are said easily legible from 35° 

side angle viewing. They are available in 

orange and red and in blue and black twocolor 

designs and in 7 'A -inch and 15-inch 

sizes. Non-scratch pigments and sealedunder 

application of clear plastic make the 

For more information about products 

described in this issue use Readers' Service 

Bureau coupon on page 31. 

The Bright, New Look in Theaters Everywhere 

Do your sidewalls still have that "30's" look after "Bonnie 

and Clyde"? Soundfold is the answer for decorating side 

and back walls . . . whether you're building a new theater 

or remodeling your present one. 

• Covers unsightly walls or new block walls without special 

preparation and for half the cost of other materials. 

• Provides acoustical control . . . additional backing not 

required. 

. . today's trend in 

• Creates a "living room" atmosphere . 

theaters. 

• Eliminates sagging draperies. 

You can install it in less than two days . . . without interrupting 

the operation of your business. Mail coupon now for 

samples and complete details. 

Easy to Buy! 

Use Our Deferred Payment Plan! 

Three Brand New Beautiful Fabrics 

New Management with Offices Coast to 

SOUNDFOLD 

Inc. 

Box 2125, Dayton, Ohio 45429 

Coast 

Please send me information on colors, prices, fabrics and 

deferred payment plan. 

Have your representative call on me. 

NAME 

COMPANY 

ADDRESS 

CITY STATE ZIP 

* Patented 


WE CAN SUPPLY 

EVERY THEATRE NEED 

EXCEPT THE FILM 

AND THE AUDIENCE 

Matching 'Cool Swingers' Cups, Dishes, 

Napkins Designed for Fast Food Service 

^*«^kL 

TP 70/35mm "IMPERIAL" Projectors 

TP 70/35mm '"CROWN" Projectors 

TP 35mm "PHIREX" Projectors 

TP Sound Systems 

TP Xenon Lamps 

TP 35/1 6mm 

"PRESIDENT" 

Projectors 

MATSUDA Projection Carbons 

MATSUDA Photo-Engraving Carbons 

MATSUDA Illumination Carbons 

TOSHIBA XENON LAMPS

' 

ences 

Portland Paramount s Valley 

Designed for 

Best Viewing 

Situated in an amusement center which 

includes an ice skating rink, a bowling alley 

and three restaurants, the Valley Theatre, in 

Beaverton, Ore., a Portland suburb, "is a 

theatre designed especially for motion pictures," 

says Mo Mesher, general manager, 

Portland Paramount Corp., the operators. 

The Valley Theatre is also reported the first 

in the Pacific Northwest to incorporate an 

Ampex solid state magnetic theatre sound 

system. 

"Everything has been done to give the 

Valley Theatre excellent acoustics and to 

give patrons a good view of the screen," 

Mesher adds. "The sight lines made possible 

by the stadium type floor plan allow 900 

patrons to watch movies without part of the 

screen being blocked off by heads in front 

of them." 

And speakers are not obstructed when 

format is changed from 70mm to 35mm. 

for an adjustable masking is used, which 

accommodates the different screen widths 

used in presenting 70mm and 35mm films. 

The Valley's curved screen is nearly 50 feet 

wide. 

Our pit-cooked barbecue is so good 

people will come back for more... 

and more of everything else 

that goes with it 

Things like their favorite beverages, french fries, 

popcorn and candy. For details contact your distributor 

or write: Castleberry's Food Company, P. O. Box 1010, 

Augusta, Georgia 30903. 

Solid State Sound System 

Miniaturization afforded by the solid state 

electronics is said to make the sound system 

easier to maintain and more reliable than 

older tube style sound systems. A projectionist 

may operate the entire Ampex sound 

system from a single small control box located 

between the Valley's two Century 

35/70mm projectors. The Ampex "ATS 120" 

magnetic theatre sound system reproduces 

six-track magnetic sound on 70mm films, 

four-track magnetic sound on 35mm films, 

single-track optical sound on 35mm films, 

and intermission programs from a non-synchronous 

source. 

The theatre system includes seven 80 watt 

power amplifiers—five to energize the stage 

speakers and one for each half of the surround 

speakers. 

"The Valley Theatre is an exceptionally 

clean and well organized installation, from 

the lobby to the often neglected projection 

room," says Mesher. "The projection room 

does not have conduits and pipes hanging 

from the walls and cluttering up the place." 

Portland Paramount also owns the Village 

Portland and Paramount theatres, in Portland. 

Both are equipped with Ampex sixchannel 

magnetic sound systems. The Valley 

Theatre system was installed by Don Howard, 

of Portland's RCA Service Co. 

Ampex Corp. entered the solid state theatre 

sound field in 1967, when it introduced 

a complete line of solid state theatre sound 

components especially designed for motion 

picture theatres. The Redwood City, Calif., 

firm is said to have developed the first 

professional quality audio recorder in 1947. 

It was presented an Oscar award by the 

Motion Picture Academy of Arts and Scifor 

developing a six-channel magnetic 

theatre sound system in 1955. 

Coming September 30 

Castleberry's 

Canned Home Cooking 

Buyers' Directory 

6l Reference Issue 

Advertising Deadline: August 30 

BOXOFFICE-MODERN THEATRE 

525 Van Brunt Blvd^ Kansas City, Mo. 64124 

BOXOFFICE :: July 22, 1968 

27

J 

The only true 

rocking chair 

on the market is 

Heywood -Wakefield's 

AIRFLO. 

Heywood-Wakefield's exclusive AIR- 

FLO rocking chair — model TC 706 

No one has ever improved on the AIRFLO 

rocking chair, Heywood-Wakefield 

originated 30 years ago. It's still the only 

one of its kind . . . the only true rocking 

chair. Coil spring seat, well-padded 

spring cushion back and foam padded 

upholstered arms combine to provide 

extraordinary comfort. Exclusive 

Heywood-Wakefield spring base mechanism 

automatically retains 

the correct seat-to-back 

ratio regardless of shifts 

in weight or position. 

VON TICKETS 

TICKET PRINTERS SINCE raoa 

TICKETS 

RESERVED 

ROLL-MACHINE BOOK STRIP I WRITE 

PORTABLE TICKET RACKS tg US 

m 

ABOUT 

jfigS 

I YOUR 

NEEDS 

WELDON, WILLIAMS & LICK 

501-783-4113 • P.O. Box 168 • Drawer L 

FORT SMITH, ARKANSAS 72901 

Now Building in Odessa, Tex.: 

H & H Theatres' Grandview 

To Be a 'Texas Showcase, 

Have Carpeting on Walls 

\N all-to-wall carpeting that extends 

right up to the screen and 14 feet up 

the auditorium walls; seats spaced 48 inches 

and starting 50 feet from the curved screen; 

and a 140- foot long, 45-foot-wide lobby that 

accommodates 800 patrons feature H & H 

Theatres' new 838-seat Grandview Cinema, 

which is scheduled to open in Odessa, Tex., 

in mid-October. Described as a "Showcase 

of Texas," the de luxe Hodge Brothers' 

located about 3 miles from 

H & H hardtop is 

downtown Odessa in the Grandview Shopping 

Center. It will be a 35/70mm operation. 

"Only One of Kind in Area" 

Architect Bob Peters, of Peters & Fields, 

who designed the "about $500,000" Grandview 

Cinema, says it will be the only one of 

its kind in the area and that it is designed 

around the latest projection and sound 

equipment and the largest screen in the area. 

Its auditorium will measure 85 feet in 

width, 200 feet in length, and will be joined 

to a 41x60-foot offset that will house the 

office and ticket area. The 838 plush, overstuffed, 

reclining seats will be staggered on 

the sloped floor to provide perfect line of 

vision. And space from seat back to seat 

back will be 4 feet! 

Maximum Comfort fer Patrons 

"In a regular theatre this size," says 

Peters, "you could get 1,600 to 1,800 seats. 

But the seating capacity was purposely kept 

down to allow maximum comfort for the 

theatre patron." 

At the front of the building will be huge, 

decorative outer and inner lobbies, an inside 

ticket area, concessions facilities, coat 

closets and restrooms. Lobby interiors will 

feature colorful panels and vaulted ceilings 

for special lighting effects. 

Entire Front Is Tinted Glass 

Excluding mechanical rooms, the building 

is 160 feet wide, 200 feet long. The entire 

front is of tinted glass. Tan brick extends 20 

feet high on the exterior walls. White precast 

light aggregate concrete slabs—attached 

between steel bridging members—cover the 

top 22 feet of the walls. The brick's marbleized 

effect changes colors with position of 

the sun. A 15-foot overhang on the front of 

the theatre and a 10-foot overhang on the 

sides provide weather protection for patrons. 

Elevated sidewalks lead directly to the theatre 

from the 2-acre parking lot. These are 

10 feet wide around the building. 

A giant double-face attraction board—42 

feet wide, 8 feet high—is strategically near 

If your theatre needs 

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• Remember -the big idea behind theatre 

automation is better box office through improved 

screen presentation! 

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Don't forget -you can always rely on your 

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the main thoroughfare—about a block away 

from the Grandview Cinema. It uses 10-inch 

to 36-inch changeable letters. 

A 20-foot chandelier graces the lobbyfoyer 

area. And three cashiers will handle 

ticket sales at the counter style boxoffice. 

Two charts mounted under glass on the 

counter will facilitate seat selection for hard 

ticket sales. The concessions counter will be 

able to provide service on either side—for 

incoming and outgoing patrons. Storage 

rooms alongside permit quick resupply. 

The foyer will be covered with solid 

woven indoor-outdoor seagreen carpeting, 

which will blend with the pattern carpeting 

in 

the lobby. In the auditorium, the wall-towall 

and up-the-wall carpeting is in seagreen 

tweed. It is Alexander Smith's "Crestwood." 

Screen 55 Feet Wide, 26 Feet High 

The Grandview Cinema's plastic Walker 

screen is 26 feet high, 55 feet wide. It is installed 

on an all-steel "Mult-a-Frame," with 

all-steel bridging for drapery functions. 

Drapery controls are enclosed in a cabinet 

programer. The draperies are in "Multiglo" 

gold stripe and are by Premier Studios. 

The American Seating chairs are blue for 

the center section, burnt orange intermingled 

with russet for the side sections. 

Equipment includes Simplex 35/70mm 

projectors, Strong lamps and rectifiers, 

Bausch & Lomb and Kollmorgen lenses, an 

auxiliary Hertner motor generator. Seventeen 

Altec speakers are used in the auditorium. 

Lighting is on automatic dimmers. 

Five individual powder mirrors grace the 

ladies lounge. This is in seagreen and blue 

and has violet carpeting. 

A 100-ton Westinghouse system provides 

air conditioning for the theatre. 

Joint TONE-NAC Meeting 

Scheduled for August 26-29 

The sixth annual regional convention of 

the Theatre Owners of New England combined 

with the northeastern regional conference 

of the National Ass'n of Concessionaires 

will be held at the Mt. Washington 

Hotel, Bretton Woods, New Hampshire, 

August 26-29, says Julian Lefkowitz, L & L 

Concession Co., Detroit, NAC president. 

This is the fifth consecutive year the two 

groups have held joint meetings, he adds, 

and an "appreciable increase" in attendance 

is expected. 

You'll sell more popcorn to capacity crowds 

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Write for complete information today! 

MANLEY, INC. 

1920 Wyandotte Street • Kansas City, Mo. 64141 

The BIGGEST Name in POPCORN for more than 35 years 

State Theatre Remodeled 

By Gore in Idabel, Okla. 

New seating, carpeting, doors and redecorating 

were included in remodeling of 

his State Theatre, in Idabel, Okla., says 

Jesse J. Gore. The 308 new Griggs pushback 

seats are in blue upholstery. Carpeting is in 

blue, green. Light and dark blue tiling was 

installed in the lobby and restrooms. Six 

new metal front doors were added. The 

entire theatre was also repainted in light 

and dark blue. 


ANNOUNCING... 

NEW METHODS OF FILM HANDLING, NEW SHUTTER BLADES 


a 

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Anamorphic 

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The KA-299 is a completely new anamorphic 

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it can be used in either the ordinary 

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completely calibrated with two scales . . . 

Drawing shows theory of new Century double dissolving shutters as presented 

by Larry Davee, Century Projector's president, at meeting of New York State 

Projectionists Ass'n. Shutters cut off light four ways exactly on optical 

center of the lens system. Irising effect of cut off and opening gives 

greater depth of focus, less shutter flicker, reduced eye strain and 

increased screen light, Davee reported. 

one for ordinary use and one for reversed 

use. Threaded at both ends, of course! 

See your equipment dealer. 

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CONDENSED INDEX OF PRODUCTS 

Page 

ACOUSTICAL DRAPERY SYSTEM 

Soundfold. Inc. 

, 

25 

ATTRACTION BOARDS

about PEOPLE / and PRODUCT 

UMC Industries, Inc.: John R. Morrill 

is elected chairman of the board and chief 

executive officer. He succeeds John L. Wilson, 

who is elected vice-chairman of the 

hoard. James R. Brown jr. continues as 

president and chief operating officer. Morrill 

formerly was president, Kearney-National, 

Inc. 


Altec Lansing: Raymond W. Start is 

appointed regional sales manager for Texas, 

New Mexico, Oklahoma and southern 

Louisiana, says William H. Johnson, marketing 

director. Start formerly was vicepresident. 

Railroad Electronics Laboratories 

of Omaha, Inc. 

Society of Photo-Optical Instrumentation 

Engineers will hold its 13th annual 

technical symposium August 19-23 at the 

Marriott Twin Bridges Hotel, Washington, 

D.C. 

National Confectioners Ass'n: S. O. 

Maguire, president, Fine Products Co., Inc., 

Augusta, Ga., is named chairman of the 

board. 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Name.. 

Theatre or Circuit.. 

Seating or Car Capacity.. 

Street 

Number.. 

Position.. 

City State Zip Code.. 

^ 

Fold along this line with BOXOFFICE address out Staple or tape closed 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

Fold along this line with BOXOFFICE address out. Staple or tape closed. 

BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PL&R - Kansas City, Mo. 


Pepsi-Cola Co. sponsored a "Roots of 

Jazz" program at the first major jazz festival 

presented last month by Hampton Institute, 

Hampton, Va. The program traced the roots 

and background of American jazz. 

National Ass'n of Concessionaires began 

its 1968 membership championship 

award competition July 1, says Augie J. 

Schmitt, Houston, NAC's membership 

chairman. The award was established by 

NAC's directors in 1967 and honors the 

member who signs up the most new members 

between July 1 and October 15, 1968. 

The 1968 winner will be announced 10 days 

before NAC's annual convention, which is 

scheduled for the San Francisco Hilton 

November 10-14. The award is an engraved 

plaque. In addition to Schmitt, committee 

members are: Irving Shapiro, Boston; 

C. S. Baker, Nashville; Lawrence S. 

Goldmeier, Philadelphia; Ronald P. Krueger, 

St. Louis; Kendall Way, Dallas; Virgil 

Odell. Caldwell, Ida.; Curly S. Posen, 

Toronto; Al Lapidus, Los Angeles. All are 

NAC regional vice-presidents. 

Smpte: Arthur Rescher, Byron Motion 

Pictures, Washington, D.C, is named arrangements 

chairman for the 104th technical 

conference of the Society of Motion 

Picture and Television Engineers, says E. B. 

McGreal, Producers Service Co., Glendale, 

Calif., SMPTE conference vice-president. 

The conference is scheduled for the Washington 

Hilton Hotel, in Washington, D.C, 

November 10-15. Papers are to be presented 

on: theatre presentation and projection, 

small format films, cinematography, instrumentation 

and high speed photography (including 

lasers and holography), laboratory 

practices, photographic and allied sciences, 

television, video tape and audio, education, 

medicine, aerospace, oceanography. 

C. S. Ashcraft Sr. Dies; 

Projection 

Lamp Pioneer 

Clarence S. Ashcraft sr., an industry 

pioneer and founder of the C. S. Ashcraft 

Manufacturing C o., 

died June 30, in Fort 

Lauderdale, Fla. He 

was 79. His company 

recently celebrated 50 

consecutive years of 

making arc lamps and 

current converters exclusively 

for the motion 

picture industry 

and 50 years of designing 

and manufacturing 

its equipment 

C. S. Ashcraft Sr. 

under the same family management. 

With his son, C S. (Bud) Ashcraft jr., 

he was the inventor of an integral part of 

the line of carbon arc projection lamps 

which bear his name. He took up permanent 

residence in Florida following retirement as 

president of the firm several years ago. 

He leaves his wife, Mary, co-founder of 

the firm; his son, C. S. Ashcraft jr.; and 

several grandchildren. Funeral services were 

held in New York July 5. 

THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY. MO. 64124 


• ADLIRES * EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING 

IDEAS 

BOXOFFICE 

mmwm. 

THE GUIDE TO I BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

The Detective' Aide 

Helps Denver Opening 

Edward Margoliash, 20th Century-Fox 

exploiteer, scored big in Denver when he 

took New York detective Lt. Arthur Schultheiss 

there as part of his advance campaign 

for "The Detective." 

Adviser on Film 

The commander of Manhattan's 14th 

Precinct Detective Squad, technical adviser 

on the picture, is a colorful personality and 

the Denver press took to him readily. 

Activities Margoliash set up for Lt. Schultheiss, 

who will be retired mandatorily at 62 

next February after 41 years on the police 

force, included interviews with newspapers, 

radio and television representatives, meetings 

with local law enforcement officials and 

a visit to the Denver Police Academy—all 

newsmaking events. 

Pays Off in Publicity 

The whirlwind full-day visit netted a 22- 

inch feature story with a two-column photo 

in the Rocky Mountain News, a 12-inch 

article with a one-column picture in the 

Denver Post, an interview on the Buzz 

Lawrence program on KHOW-Radio and 

appearances on the shows of Morrie Lynn 

(KOA-TV) and John Connors (KLZ-TV). 

New York police detective Lt. Arthur 

Sclwltlieiss, left, and Roy Black, manager 

of the Loew's Northglenn Theatre 

Two N. Central Managers Build Big Runs 

With Similar 

Two ABC North Central Theatres' 

in Denver, discuss 20th Century-Fox's 

"The Detective," on which Schultheiss 

served as technical adviser. The policeman 

was in Denver to promote the 

film, booked into the Englewood and 

Westland theatres, besides the Northglenn. 

managers 

broke all existing attendance records 

for their theatres when they went all-out to 

promote United Artists' "Yours, Mine and 

Ours," a film based on the matrimonial 

merger of two large families. 

Similar Family Contests 

The theatres are both named the State 

and both managers conducted similar contests 

to find the largest family living in 

their areas as the primary "bellringer" ticketselling 

stunt of their campaigns. 

Manager Jerald Hansen of the State in 

Mitchell, S.D., promoted his large family 

contest all-the-way. He obtained prizes from 

local merchants for the winning family, got 

free TV time on the condition that all entries 

be sent to the station, and had the winning 

family at the theatre on opening day 

when the mayor of Mitchell presented them 

the key to the city. His winning family 

numbered 21 with mom and dad. Results 

a boxoffice landslide and a second week 

added to the run. 

Sets 

Local Tie-In 

At Sioux Falls, S.D., manager Clifford L. 

Knoll discovered a relative of the real Mrs. 

Frank Beardsley (wife and mother of the 

family on which the movie is based) and 

used the angle for a local tie-in. This made 

the big newscasts of both local television 

stations and a good-sized newspaper spread 

on the day before the picture opened. Local 

businessman E. W. Smith, a cousin of Mrs. 

Beardsley, and his wife were hosted to a 

private screening of the movie. 

Knoll's "big-family search" was handled 

by Ray Lofestness on his KSOO-TV "Party 

Line." The search lasted 16 days and came 

up with a 15-member family. The winners 

were treated to the movie, promoted dinners, 

gift certificates and gasoline to come to 

Sioux Falls for "a day and night on the 

town." 

Rounding out 

Advertising the Film 

Knoll's campaign were six 

spots purchased on each of the two local 

TV stations and 60 spots on three radio 

stations. In addition, each radio station also 

Yours, Mine' Campaigns 

\ Penolft Am tlminr MiIp< * ' 

. \ People Are Driving From Miles / / /' 

\^ \ 7 A 'i' 

Around To See This Great 

\ ^ Family Entertainment . . . It's 

\ WARM. WONDERFUL and TRUE! 

LUCILLE BALL -HENRI FONDA / 

T&u*s,Miiieand

Near-Detroit Theatre Sets Up Excellent 

Program to Win Employe, Patron Praise 

Courtesy is the keynote of a double-barreled 

program worked out by Manager 

Eugene E. Grew to woo customers and motivate 

employes at the Northland Theatre in 

Southfield, near Detroit, a unit of the Suburban 

Detroit circuit. 

The program, which features an "Employe 

of the Month" and hostesses, is paying 

off in bigger gates for the house, improved 

employe relations and free space in local 

newspapers. 

Selecting Staff Member 

Grew selects the one staffer each month 

he judges to have been "most courteous in 

relations with patrons" for the employe-ofthe-month 

award. Prizes include a full-day 

off with pay and a $10 gift certificate in a 

popular local department store. 

A framed photograph of the staff member 

selected for this honor is titled "Northland 

Theatre — Employe - of - the - Month — 

Courtesy Award" and placed on display at 

the boxoffice. 

In commenting on this photograph, which 

greets each ticket-buyer. Grew said it "ex- 

Usherette Carol O'Brien, top, Employe 

of the Month at the Northland Theatre 

in the Detroit suburb of Southfield, 

holds the framed photograph of herself 

which will be displayed at the boxoffice. 

Bottom, Debra Soskin, one of 

the theatre's hostesses, models the sash 

she wears to greet patrons. Both programs 

are part of the theatre's plan to 

increase its customer relations and 

goodwill and enhance its employe relations. 

presses to our patrons that we do care and 

strive to make their visit to our theatre a 

pleasant and memorable one. Memorable, 

not just in our movie presentation, but in the 

personal contact and attention given to 

them." 

Appointing Greeters 

The second phase of the program is the 

appointment of one or two usherettes, depending 

on the crowd, to greet customers. 

The girls are asked to wear their best party 

dresses and are identified with an attractive 

diagonal sash—like that worn by beauty 

contestants—reading, "Hostess, Northland 

Theatre." 

The girls try to give each guest a personal 

word of welcome, like, "Nice of you to 

come tonight . . . Hope you enjoy our 

show." Patron reaction has been great and 

local newspapers have covered the Northland 

idea with story and art and are considering 

running a monthly feature and picture 

of the employe-of-the-month. 

"We at the Northland are constantly 

striving for ways of improving our relations 

with our patrons," Grew says. "This shows 

the patrons that we take a personal interest 

in them." 

Band and Singers' Contest 

Ties In 'Rosemary's Baby' 

A "Rock Band and Pop Singers" contest 

was held in the Paramount Theatre, Asbury 

Park, N.J., Saturday afternoon (13) in 

conjunction with the local engagement of 

Paramount Pictures' "Rosemary's Baby." 

Musical groups and individual singers 

competed on stage two hours before the first 

feature, with prizes being presented by a 

panel of judges for the best music or song 

dealing with "Rosemary's Baby." The Grand 

prize in the contest was an audition with the 

famed Village Vanguard nightclub in New 

York. 

Among the songs entered in the contest 

were "The Ballad of Rosemary's Baby," 

"Sad Hymn of Rosemary's Baby" and 

"Dirge for Little Rosemary's Baby." 

The picture, which is in its world premiere 

engagement at the Criterion and 

Tower East theatres in New York, opened 

Wednesday (10) in many Paramount showcase 

theatres in New Jersey and upstate New 

York. The William Castle production, based 

on Ira Levin's best-selling novel about medieval 

witchcraft in modern Manhattan, stars 

Mia Farrow. 

'Jungle Book/ Macon, Mo. 

Paul Cambel, manager of Dickinson's Macon 

(Mo.) Theatre, decorated the front of 

the house with 1 -sheets for Disney's "The 

Jungle Book," giving the theatre a circus 

effect. Special candy, which appeals to 

youngsters, was sold at the concession stand. 

Carolina Exhibitor Has 

Ticket-Back Pledge 

ADMIT ONE 

We're Sorry Tonights Program Didn't 

Meet Your Satisfaction — Please Use 

This Ticket Next Time You Visit Us! 

VILLA HEIGHTS THEATRE 

JUL 1 1968 

'OID AFTER , 

ALT**1' 

— GUARANTEE 

Manager Don Coffey of the Villa Heights 

Theatre in Statesville, N.C., has found that 

honest advertising and standing behind his 

product can result in better customer relations 

and increased patronage. "If Sears Roebuck 

can do it, why can't a theatre?" he 

asks. 

Ticket to Future Film 

He lets his patrons know what type of 

pictures are showing by making available 

the Film Reports ratings of audience suitability. 

If a customer still selects one that he 

finds objectionable because of its treatment 

of sex or violence, Coffey gives him a pass 

to see another movie. Passes also go to persons 

who, for any reason other than weather, 

did not enjoy the movie. 

The ticket-back policy came to light when 

Coffey asked Ben Shlyen, Boxoffice editorin-chief 

and publisher, for permission to re- n 

print Shlyen's editorial "A Family Point of -u . 

View" and distribute it to local clubs and 

organizations. (The editorial was an answer 

to censorship advocates. It stressed the fact 

that it is the parents' responsibility to select 

the pictures their offspring should see.) 

25 Passes Monthly 

The ticket-back guarantee, Coffey explained, 

is his way of insuring that patrons 

don't leave his theatre feeling that they were 

"taken-in" by misleading advertising and 

spent their money on a movie that didn't 

meet moral standards. The policy costs the 

theatre about 25 passes a month but Coffey 

finds, "It often turns defeat into victory 

when a dissatisfied patron is concerned." 

Dickinson Manager Sets 

Good 'Odd Couple' Tie-in 

Leo Colvin, manager of the Dickinson circuit's 

Dickinson in Topeka, took advantage 

of the "The Odd Couple" play, being presented 

by the Dale Easton Players there during 

his run of the Paramount picture by that 

name. 

Colvin hosted the play's cast at opening 

of the film and arranged for the insertion 

of heralds in the play's programs. 

Colvin, in conjunction with the Easton 

Players, held a contest to find the "oddest 

couple" in Topeka, with the winners receiving 

tickets to the picture and the play. The 

Topeka Capitol Journal also carried a twocolumn 

story on the contest. 

ps 

— 114 — BOXOFFICE Showmandiser :: July 22, 1968

Canadian Showman's Concentrated Bally 

Builds Up His Ail-Night Spook Show 

90KXA 

These two boys, dressed in Halloween 

costumes, paraded around Woodstock, 

Ont., to help Manager Gerry T. Wormaid 

of Famous Players' Capitol Theatre 

promote his midnight Horrorama. 

Gerry T. 

Wormald, manager of Famous 

Players' Capitol in Woodstock, Ont., held 

a midnight-to-dawn Horrorama and was 

successful with several publicity ideas. He 

had heralds printed and distributed them at 

the theatre near the end of each show. 

Sets Up Tie-in 

To promote advance ticket sales, Wormaid 

was able to secure a supply of A&W 

Root Beer tickets without charge. An attractive 

sign in the boxoffice window offered 

one ticket free with each advance 

Horrorama ticket purchased. A&W changed 

its readograph to promote the showing, and 

placed heralds on each food tray going out 

for a week and a half ahead of playdate. 

The firm also tied in the spook show in its 

week's quota of radio spots, valued at about 

$150. Wormald decided to use the time for 

a contest based on the Horrorama. 

The contest idea was very simple, as the 

listening public was merely asked to list 

the 

five horror pictures in a letter. Ten letters 

were drawn for a pass to the Horrorama 

and ten root beer tickets each. The disc 

jockey on the local radio station gave 

Wormald several free spots in the 7 to 

9 p.m. time slot, when a teenagers' program 

was on. Wormald also was able to persuade 

the announcer to attend at least the first 

half-hour of the Capitol's show, and to tell 

his young audience that he would meet 

them there. "This gave us important added 

plugs," Wormald said. 

Big Window Display 

Added to this was a massive window display 

placed in an empty store window next 

to the theatre. Powerful light bulbs, placed 

behind the 7x7-foot poster made it seem to 

glow after dusk, attracting much attention. 

A large poster also was used in the outside 

lobby until a week before the show. It then 

was set up at A&W to gain more attention. 

The Victoria Restaurant, a few doors 

from the theatre, distributed heralds in its 

menus and place mats. In return, Wormald 

placed a sign in the lobby at the end of the 

midnight show, advising that the Victoria 

now was open for breakfast. Wormald was 

also able to recruit boys from a local church 

to parade through the streets and a large 

shopping plaza. The boys were dressed in 

old Halloween costumes. Two boys carried 

a 4x1 1-foot sign fitted with hand grips. The 

other boys distributed heralds and balloons 

to passers-by. 

Concessions' Stand Contest 

Wormald also ran a contest at his refreshment 

stand. For prizes he had six cigaret 

lighters, donated by Pepsi-Cola. The manager 

also obtained some skeletons for key 

chains, and advised in his newspaper ads 

that these would be given to everyone entering 

the theatre. A local car dealer donated 

the use of a truck for getting the boys to 

the various commercial outlets, and appropriate 

posters were used on the truck. 

Full-Page Co-Op Ad Helps Wormald 

To Put Over Mother's Day Contest 

Gerry Wormald, manager of the Capitol 

in Woodstock, Ont., came up with a Mother's 

Day contest to tie in with "Guess Who's 

Coming to Dinner," which involved six local 

restaurants, two jewelers, a drugstore, hairdressing 

salon, florist and auto dealer. All 

combined in an eye-catching full-page co-op 

ad in the local paper, and three-quarters of 

the page was devoted to the contest and the 

playdate. 

In the contest, mothers, fathers, 

sons and 

daughters were invited to submit ballots at 

the theatre for their favorite "Mother of the 

Day." The winning mother was driven to 

the theatre, given a corsage and various 

other gifts from the 12 contributing sponsors. 

"Guess Who's" 1-sheets were provided 

to all merchants for attractive window display 

tie-ins. 

Real Family Band in Use 

By N. Carolina Showman 

Manager Claudine Boswell of the Park 

Theatre in Burlington, N.C., obtained a real 

family band and had the group perform on 

the stage during the run of Disney's "The 

One and Only, Genuine, Original Family 

Band." 

This proved to be a very successful promotion 

and created excellent word-of-mouth 

advertising for the picture. 

BOXOFFICE Showmandiser :: July 22, 1968 — 115 — 

Two women peek into the coffin in 

front of Wolfberg Theatres' Paramount 

in Denver. An appropriately dressed 

usher lay inside, occasionally rising up 

to shake the hands of bystanders. The 

stunt was part of the shocker-type promotion 

for Columbia's "Berserk" as set 

up and carried out by Pete Anselmo, 

the circuit's Denver city 

manager. 

Shock Promotion Sells 

'Berserk' in Denver 

Pete Anselmo came up with an old-time 

shock stunt that doubled the daily matinee 

grosses for the showing of Columbia's "Berserk" 

at Wolfberg's Paramount Theatre in 

Denver. 

Anselmo, city manager for the circuit, 

dressed up a life-like manikin with a 

"bloody" spike through its skull and hung 

it in front of the marquee. Weird music and 

sounds were played, as flashing red lights 

over the theatre entrance warned of the 

shocker. The eerie sounds could be heard 

for half a block. 

On the sidewalk, in front of the Paramount, 

an appropriately dressed usher lay in 

a black-shrouded coffin. When several persons 

had gathered, the usher would rise up 

to shake hands and talk with the bystanders. 

For the most part, this stunt had people 

"leaping into the air." 

'Rosemary's Baby' Stunt 

Brings Notice in Toronto 

Manager Len Bishop of the Hollywood 

in Toronto, Ont., made use of a massive 

political rally at Toronto's new City Hall 

to promote his incoming attraction, "Rosemary's 

Baby." 

With the civic square filled to capacity 

for the appearance of Prime Minister Trudeau, 

Bishop armed a group of students 

with banners, reading: "Vote for the man 

of your choice—but pray for 'Rosemary's 

Baby' " and sent them pushing through the 

crowds. 

The stunt proved quite effective, as the 

Daily Star received telephone calls asking 

if "Rosemary" was the name of the prime 

minister's mother.

gXHIBITOR HAS HIS SAY 

IABOUT PICTURES! 

AMERICAN INTERNATIONAL 

Devil's Angels (AIP)—John Cassavetes, 

Beverly Adams, Mimsy Farmer. This one 

didn't draw like "Wild Angels." The story 

was weak. Perhaps the public is getting fed 

up with these 'cycle pictures. Played Sun., 

Mon.. Tues. Weather: Cool.—Russell Burgess, 

Valley Drive-in, Velva, N.D. 

CINERAMA 

Cop-Out (CRC) — James Mason, Geraldine 

Chaplin. Bobby Darin. Not for 

the very small towns, but an intriguing programer 

for the more urban areas. Good 

performances. Used as second half to "Valley 

of the Dolls." which gets my vote for 

"Bomb of the Year." Played Wed. through 

Sat. Weather: Nice.—Larry Thomas, Fayette 

Theatre, Fayetteville, W. Va. Pop. 

1,800. 

COLUMBIA 

Big Mouth, The (Col)—Jerry Lewis, Harold 

J. Stone, Buddy Lester. This did much 

better than Jerry usually does for us, so it 

must have been okay. Paired with "Kitten 

With a Whip" from Universal. Played Sun., 

Mon., Tues. Weather: Warm. — Larry 

Thomas, Athens Theatre, Athens, W. Va. 

Pop. 900. 

Rage (Col) — Glenn Ford, Stella Stevens, 

David Reynoso. I never thought it was 

possible to get a real good show and in good 

shape and even leaders all at the same time. 

Don't overlook this one. It will please. 

Played Sun. through Tues.—Harold Bell, 

Opera House, Coaticook, Que. 

Wild One, The (Col)—Marlon Brando, 

Mary Murphy, Robert Keith. This one must 

be at least 10 years old, still it did as well 

as some of the big ones today. Played Wed. 

through Fri.—Harold Bell, Opera House, 

Coaticook, Que. Pop. 8,000. 

METRO-GOLDWYN-MAYER 

Grand Prix (MGM)—James Garner, Eva 

Marie Saint, Yves Montand. For the first 

time in years we have played an English picture 

on Sunday. Played it one week. No 

blockbuster, but it would be a nice business 

if all we played were no worse than this. 

Played Wed., Thurs.—Harold Bell, Opera 

House, Coaticook, Que. Pop. 8,000. 

PARAMOUNT 

Fever Heat (Para) — Nick Adams, Jeannine 

Riley, Norman Alden. Frankly I liked 

this, and so did my customers. Best be dou- 

Says 'Barefoot in Park' 

Filled With Laughs 

"Barefoot in the Park" from Paramount 

was most entertaining and 

laugh-filled. 

Scenic Theatre, 

Pittsfield, N.H. 

ARTHUR K. DAME 

Dean Martin Good Draw 

For Col's 'Ambushers' 

Dean Martin does a good job of pulling 

in the people with the help of good 

looking girls in Columbia's "The Ambushers." 

A good spoof on the spy business. 

RAYMOND ST. ROMAIN 

Bailey Theatre, 

Bunkie, La. 

ble billed though. Played Thurs., Fri., Sat. 

Weather: Warm.—Charles Burton, Tri- 

Cities Drive-In, Lockwood, Mo. Pop. 852. 

Last Safari, The (Para) — Kaz Garas, 

Stewart Granger, Gabriella Licudi. This one 

is okay. Action filming of the great outdoors. 

Played Fri., Sat.—Arthur K. Dame, 

Scenic Theatre, Pittsfield, N.H. Pop. 2,300. 


Bible, The (20th-Fox)—John Huston, Ava 

Gardner, Peter O'Toole. Saw this fine movie 

in Zephyrhills, Fla., in February. Congratulations 

to all.— Mrs. W. A. Windschitl, Comfrey 

Theatre, Comfrey, Minn. Pop. 600. 

Frankenstein Created Woman (20th-Fox) 

—Peter Cushing, Susan Denberg, Thorley 

Walters. The title "Frankenstein" will always 

raise the curiosity of people. Color 

and good photography were added assets to 

a good Frankenstein type movie. Played 

Sat., Sun. Weather: Cold and rain.—John 

Heberle, Capitol Theatre, Rochester, N.Y. 

Pop. 350,000. 

Tony Rome (20th-Fox)—Frank Sinatra, 

Jill St. John, Richard Conte. Poor business 

on an excellent detective drama. Sizzling 

dialog. Played Sun. Mon. Weather: Chilly. 

Charles Burton, Cozy Theatre, Lockwood, 

Mo. Pop. 852. 

Valley of the Dolls (20th-Fox)—Barbara 

Parkins, Patty Duke, Sharon Tate. We did 

fair business with it. We had to play it two 

weeks. The female population thought it 

was great, the males did not. Weather: Too 

good for indoor theatre. Drive-in competition.—David 

L. Fleming, director of public 

relations, Clifton Theatre, Huntingdon, 

Pa. Pop. 7,589. 

UNITED ARTISTS 

Clambake (UA) — Elvis Presley, Shelley 

Fabares, Will Hutchins. A good Presley to 

very poor business. Played Sun., Mon.. Tues. 

Weather: Warm.—Charles Burton, Tri-Cities 

Drive-In, Lockwood, Mo. Pop. 852. 

Frankie and Johnny (UA)—Elvis Presley, 

Donna Douglas, Harry Morgan. Played this 

oldie for a second run, as part of double 

bill, and it did okay. No complaints. Good 

print and satisfied customer!! Played Thurs., 

Fri., Sat.—S. T. Jackson, Jackson Theatre, 

Flomaton, Ala. Pop. 1,480. 

In the Heat of the Night (UA)—Sidney 

Poitier, Rod Stciger, Warren Oates. Spell- 

— 116 — 

bound drama! Lots of tense moments. Maybe 

that's why it got the Oscar. Did fairly 

well for three days but not what I expected. 

—C. A. Swiercinsky, Major Theatre, Washington, 

Kas. 

UNIVERSAL 

Ride to Hangman's Tree, The (Univ)— np 

Jack Lord, James Farentino, Don Galloway. I. 

If you need a good western for part of a 

double bill this is it. Much better picture 

than I was expecting. Worth a playdate. 

Good cast, too. Played Thurs., Fri., Sat. 

S. T. Jackson, Jackson Theatre, Flomaton, 

Ala. Pop. 1,480. 

Shakiest Gun in the West, The (Univ) 

Don Knotts, Barbara Rhoades, Jackie Coogan. 

Very good. Hurry with another. Universal. 

But, please keep it off TV a while. 

I saw a trailer last week on NBC advertising 

the fall showing of "The Reluctant Astronaut." 

How long do they wait now before 

selling to TV? Played Sun., Mon. Tues. 

S. T. Jackson, Jackson Theatre, Flomaton, 

Ala. Pop. 1,480. 

WARNER BROS-7 ARTS 

Bobo, The (WB-7A)—Peter Sellers, 

Britt 

Ekland, Rossano Brazzi. A good show, with 

a very good performance by Sellers. Rounded 

out the program with "Clambake" (UA) 

for a mild gross. Played Thurs., Fri., Sat. 

Weather: Warm.—Larry Thomas, Athens 

Theatre, Athens, W. VA. Pop. 900. 

Bonnie and Clyde (WB-7A) — Warren 

Beatty, Faye Dunaway, Michael J. Pollard. 

This did a good gross for seven days' run. 

Not a soul said "good picture," and not a 

soul walked out on it. I understand it's doing 

more now than when released.—C. A. Swiercinsky, 

Major Theatre, Washington, Kas. 

Shuttered Room, The (WB-7A) — Gig 

Young, Carol Lynley, Oliver Reed. I used 

this as a co-epic to "Bonnie and Clyde" so 

I have no yardstick as to its real potential. 

However, it should satisfy most anywhere 

as part of the program. Very beautiful color. 

Played Wed. through Sat. Weather: Okay. 

Larry Thomas, Fayette Theatre, Fayetteville, 

W. Va. Pop. 1,800. 

Wait Until Dark (WB-7A)—Audrey Hepburn, 

Richard Crenna, Alan Arkin. Dark is 

the word. It was filmed in such a dark shade 

as to be difficult to play in a drive-in, and I 

push out 90 amps, too! Played Sun., Mon., 

Tues. Weather: Warm.—Charles Burton, 

Tri-Cities Drive-In, Lockwood, Mo. Pop. 

852. 

'Our Man Flint' Makes 

Good Show tor Spy Fans 

"Our Man Flint" from 20th Century-Fox 

combined with "In Like Flint" 

from the same company for a good 

show. James Coburn is very good in 

3S 

both of these pictures. The many V 

gadgets and girls should please spy 

fans. 

Capitol Theatre, 

Rochester, N.Y. 

JOHN HEBERLE 

BOXOFFICE Showmandiser :: July 22, 1968 

£ , 

5^

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An interpretive analysis of lay and tradepress reviews. Running time is in parentheses. The plus and 

minus signs indicate degree of merit. Listings cover current reviews, updated regularly. This department 

also serves as on ALPHABETICAL INDEX to feature releases. © is for CinemaScope;

REVIEW DIGEST 

AND ALPHABETICAL INDEX H Very Good; + Good; ± Foir; - Poor; = Very Poor In the summary ft is rated 2 pluses, — as 2 minuses. 

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. Feb 

FEATURE 

CHART 

AMERICAN 

COMING 

ALLIED ARTISTS 

©Ski Fever D . 6807 

©Me, 

Patty 

Natalie 

Duke 

Martin Milner, Claudia Martin ©Monty Walsh 

©Mazel Tov 

Lee Marvin 

Claude Berri. Elisabeth Wiener 

INTERNATIONAL 

©Cervantes (100) © S. .6804 

Horst Bucholz, Gina Lollobrigida, 

Jose Ferrer, Louis Jourdan 

©The Hot Line Sus C. 

George Chakiris, Cbarles Boyer, 

Robert Taylor 

©Killers Three Ac. 

Robert Walker, Jr., Diane Varsi 

©Spirits of the Dead ... .Ho Sus. . 

Boris Karloff, Christopher Lee, 

Barbara Steele 

©Three in the 

Attic Sex C . 

Yvette Mimieux, Christopher 

Jones, Maggie Tbrett, Judy Pace 

CINERAMA 

©Charly D . 

Cliff Robertson, Claire Bloom, Lllia 

Skala 

©East of Java Ad. . 

Maximilian Schell, Diane Baker 

©The Mudskipper (Todd-AO) ..C. 

Gregory Peck 

©The Rover Ad. 

Anthony Quinn, Rosanna Schiafflno. 

Rita Haywortb, Richard Johnson 

©Shalako W . 

Sean Connery, Brigitte Bardot 

COLUMBIA 

©Castle Keep D . 

Burt Lancaster, Patrick O'Neal. 

Jean Pierre Aumont, Tony Bill 

Cyril D. . 

Vanessa Redgrave, Franco Nero 

©Duffy Ad C .008 

James Coburn. James Mason, James 

Fox 

©Funny Girl ® M. .007 

Barbra Streisand, Omar Sharif 

©Mackenna's Gold Ad 

Gregory Peck, Omar Sharif, Julie 

Newmar 

©Oliver! MC. 009 

Shanl Wallts, Ron Moody, Oliver 

Reed 

©Untitled 

CM. 

The Monkees. Annette Funlcello, 

Sonny Llston. Victor Mature 

CONTINENTAL 

©The Castle D . 

Maximilian Schell 

©Tell Me Lies DM. 

Royal Shakespeare Co. 

EMBASSY 

Grazie, Zia D. 

Lisa Gastonl, Lou Castel 

©The Lion in Winter ® D 

(Roadshow) 

Katharine Hepburn. Peter O'Toole 

©A Nice Girl Like Me 

Barbara Ferris 

. 

. 

. 


©The Appointment D 

Omar Sharif, Anouk Aimee 

©The Dynamiters 

D 

Michael Cable 

©The Fixer D 

Alan Bates, Georgia Brown 

©Ghosts Italian Style C. 

Sophia Loren, Vlttorlo Gassman 

©Hot Millions C. 

Peter Ustinov, Maggie Smith, Karl 

Maiden 

©Ice Station Zebra D . 

Rock Hudson. Ernest Borgnlne. 

Jim Brown, Patrick McGoohan 

©The Impossible Years C. 

David Niven, Lola Albright 

©Mayerling D. 

Omar Sharif. 

©The 

Catherine Deneuve 

D Shoes of the Fisherman . . 

Anthony Quinn, Laurence Olivier 

©Where Eagles Dare D. 

Richard Burton. Clint Eastwood 

NATIONAL GENERAL 

©All Neat in Black Stockings .... 

Susan George, Victor Henry' 

©A Boy Called Charlie 

Brown 

Animated Feature. 

©A Dream of Kings D 

Crime Against Marcella 

©Daddy's Gone A-Hunting ....D. 

©Eagle at Escambrey AD 

Charlton Heston 

©A Fine Pair C. 

Rock Hudson, Claudia Cardinale 

©Kill a King D. 

Clint Eastwood. Claudia Cardinale 

©The Reivers D 

Steve McQueen 

©The Stalking Moon ® D 

Giegory Peck, Eva Marie Saint 

©Sunset Trail 

Lee Marvin 

©That Jack Valentine MC 

Elvis Presley 

©That Summer Look 

D 

©Twisted Nerve D 

Hayley Mills, Hywel Bennett 

PARAMOUNT 

©The Assassination Bureau . 

Diana Rigg, Oliver Reed 

. . - D 

©Barbarella ® D. 

Jane Fonda, John Phillip Law 

©The Bliss of Mrs. Blossom C. 

Shirley MacLaine, Richard 

Attenborough 

©Catch 22 War Satire. 

Alan Arkin 

©Darling Lili. or Where Were You 

the Night You Said You Shot 

Down Baron Von Richtofen? . C 

Julie Andrews, Paul Newman 

©Nameless D. 

Suzy Kendall, Kenneth More 


©The Boston Strangler ® D . 

Tony Curtis. Henry Fonda, George 

Kennedy 

©A Flea In Her Ear C. 

Rex Harrison, Rosemary Harris 

©The Guru C. . 

Rita Tushlngham 

©The Magus Psychol D . 

Candice Bergen, Michael Caine, 

Anthony Quinn 

Outbreak . 

Patricia Oozzi 

. . . D . 

. (French-Language) 

©Pretty Poison Sus D. . 

Anthony Perkins. Tuesday Weld 

©Star! (Todd-AO) DM.. 

Julie Andrews. Richard Crenna 

UNITED ARTISTS 

Baisers Voles CD. 

Delphlne Seyrig. Jean-Pierre Leaud 

©Charge of the Light Brigade 

Ad. 

Trevor Howard. Vanessa Redgrave 

©Chitty Chitty Bang Bang ....C. 

Dick Van Dyke 

©The Night They Raided 

Minsky's C. 

Jason Robards. Britt Ekland 

©The Secret of Santa Vittoria . C. 

Anthony Quinn. Virna Llsi 

©The 1.000 Plane Raid War. 

Christopher George, Laraine 

Stephens. Gary Marshafl 

A Quiet Place in the Country ..Ho. 

Franco Nero. Vanessa Redgrave, 

Oabriella Grimaldi 

UNIVERSAL 

©Arabella C. 

Virna List, James Fox. Margaret 

Rutherford 

©Birds in Peru D . 

Jean Seberg. Maurice Ronet, Pierre 

Brasseur 

©The Hell with Heroes D. 

. 

Rod Taylor. Claudia Cardinale 

©Isadora D. . 

Vanessa Redgrave. Jason Robards, 

James Fox (Roadshow) 

WB-7 ARTS 

. 

©Assignment to Kill Spy D 

Patrick O'Neal, Sir John Gielgud 

©Finian's Rainbow ® M . 

Fred Astaire. Petula Clark 

©The Heart Is a Lonely 

Hunter ® D. . 

Alan Arkin, Sandra Locke 

©The Illustrated Man Ad.. 

Claire Bloom, Rod Stolger 

©The Madwoman of Chaillot ..CD.. 

Katharine Hepburn, Simone Signoret 

and all-star cast 

©Now I Lay Me Down D . 

Joanne Woodward, James Olaen 

BOXOFFICE BookinGuide :: July 22, 1968 

Rel. 

Date 

AUDUBON 

©Carmen, Baby (90) © D.. Aug 68 

Uta Levka, Carl Mohner 

Therese and Isabelle 

(115) © Sex . 

Essy Persson. Anna Gael 

BOXOFFICE INT'L 

D. May 68 

Devil in Velvet (75) Satire ..Jan 68 

Edmund Nighttwood, Bernard Gilmore 

©Kiss Me Quick (67) Melo. .Jan 68 

Sexton Friendly. Claudia Bauls 

Mini Skirt Love 

(75) D. .Jan 68 

Marie Brent, Donny Lee 

Suburban Pagans (75) Melo. .Jan 68 

Karen Thomas, Chris Tsitrian 

Venus in Furs (75) ... Melo Jan 68 

"Elinoie," Shep Wild. Stephanie 

Smythe 

Free Love Confidential 

(70) D.. Feb 68 

Karen Miller, Yvette Corday 

©Wonderful World of Girls 

(72) Melo.. Feb 68 

Rita Atlanta, Griff Hansen 

Agony of Love (83) . . Melo. .Apr 68 

Pat Barrington, Parker Garvey 

. 

Diary of a Swinger 

(75) Melo.. Apr 68 

Joanna Cunningham, Rose Conti 

Cargo of Love (70) .. Melo. May 68 

Slieba Britt. Tony Pascal, Gloria 

Irrizzany, Sam Stewart 

Cool It Baby (75) ..Melo. . May 68 

Beverly Bauro, Joe Marzana. 

"Elinora" 

Women of Desire (71) Melo.. 

Tiffany James. Harold Lasko 

BRANDON 

Competition (84) Semi- Doc. . Feb 68 

Jan Vostrcil, Franktisek Zeman. 

Vladimir Pucholt 

BRENNER 

The Crazy World of Laurel and 

Hardy (S3) C. . Dec 67 

The Embracers (72) ..Melo Feb 68 

Billy Rhodes. Lois Adams 

CAMBIST FILMS, INC. 

The Female 

(90) D. Dec 67 

Isabel Sarli, Francisco Rabal 

©Girl Game (90) Sex CM- . 

Sylva Koscina. Walter Ctdari 

CHILDHOOD PRODUCTIONS 

©Tom Thumb (79) F. .Jan 68 

Maria Elena Marques 

CINEMA V 

©Elvira Madigan 

(91) Rom D . 

Pia Degermark, Thommy Berggren 

Dec 67 

The Two of Us (92) D Feb 68 

Michel Simon, Alain Cohen 

COMMONWEALTH UNITED 

©The Violent Ones (84) W. . 67 

Aldo Ray, Fernando Lamas, David 

Carradine, Tommy Sands 

©Money Jungle (95) ...My..Jan68 

John Erickson, Lola Albright 

©Panic in the City 

(95) Sus D. .Jan 68 

Howard Duff. Linda Cristal 

©The Angry Breed 

(95) Motorcycle D. Jun 68 

James MacArthur. Jan Sterling 

©Eve (97) Jungle Ad.. Jul 68 

Celeste Yarnall. Robert Walker jr. 

©The Monitors 

(105) C Satire. .Aug 68 

Guy Stockwell. Susan Oliver, Ed 

Begley, Keenan Wynn, Alan Arkin 

©A Face of War (72) Doc.. Aug 68 

Dayton's Devils (100) ..D.. Aug 68 

Rory Calhoun, Lanie Kazan, Leslie 

Nielsen, Barry Sadler 

©Subterfuge (100) ..SPy D.. Sep 68 

Gene Barry, Joan Collins, Suzanna 

Leigh, Tom Adams. Michael Kennle, 

Richard Todd 

©Fu-Manchu's Kiss of Death 

(..) Ad..0ct68 

Shirley Eaton. Christopher Lee, 

Richard Green 

CROWN INT'L 

Guilt (90) D.. Jan 68 

Sven Taube, Helena BrorUn 

I. a Lover (90) C. Jan 68 

Jorgen Ryg, Dirch Passer 

©The Hostage 

(82) Shock Sus. Apr 68 

Don O'Kelly, Danny Martin, John 

Carradine, Dean Stanton 

In Combination With 

©Hellcats 

(83) Melo. May 68 

MISCELLANEOUS 

EMERSON 

House on the Sand 

(90) D. .Nov 67 

Tony Zanndest. Sandra Evanse 

The Street Is My Beat 

(93) D.. Nov 67 

Sliary Marshall, Tod Laswell 

Hamlet (128) D.. Jan 68 

. 

Maximilian Schell 

©Operation Love Birds 

(90) Spy C. Jan 68 

Murtun Grunwald. Essy Persson 

©Just Like a Woman 

(89) C..Feb68 

Wendy Craig, Francis Mathews 

©The Devil's Mistress 

(66) MD. .Mar 68 

Joan Stapleton, Robert Gregory 

©Seven Against the Sun 

(115) War. Mar 68 

Brian O'Shaughnessy 

The Toy Grabbers 

(..) Spy C. .Mar 68 

Mark of the Gun (85) Aug 68 

Ross Hagen, Chris Carter, Paul 

Sorenson 

©Gregorio and His Angel 

(92) D. Sep 68 

Broderick Crawford, Tin Tan 

©Stranger in Hollywood 

(96) D. Sep 68 

Sue Bernard. Guy Mecoli 

PRODUCTIONS 

EVE 

©Finders Keepers, Lovers 

Weepers! (71) ...Sex D. Jun 68 

Anne Chapman, Lavelle Roby, Paul 

Lotkwuod, Gordon Wescourt 

FANFARE 

©The Name of the Game Is Kill 

(88) Ho Sus. .Mar 68 

Jack Lord, Susan Strasberg 

FILM-MAKERS' DIST. CENTER 

Windflowers 

Mar 68 

(75) Experimental Film . . 

John Kramer. Pola Chapalle 

Winter Kept Us Warm 

(80) Melo. Mar 68 

John Labow. Henry Tarvainen 

. 

The New Japanese 

Cinema ... .Compilation. . May 68 

(Seven Japanese experimental films) 

The Edge (100) Study 

Jack Radei . Tom Griffin. Anne 

Warsch 

Mingus (61) Doc ..Jun68 

Charles Mingus, Charles McPherson 

GENENI 

©Girl in Gold Boots 

(108) Melo. Apr 68 

Jody Daniel. Leslie McRae, Tom 

Pace 

©The Astro Zombies 

(94) Ho. Jun 68 

Wendell Corey, John Carradine 

The Undertaker and His Pals 

(60) Ho Satire. .Jun 68 

GOLDSTONE 

Julie Is No Angel (S3) D Mar 68 

Sharon Kent 

Beware the Black Widow 

(72) D.. Apr 68 

Sharon Kent 

Come Play With Me (68) D. May 68 

Linda Lawrence 

The Man Who Finally Died 

(98) Spy D..68 

Stanley Baker, Mai Zetterling, Eric 

Port man 

The Devil's Daffodil (86) ..May 68 

Christopher Lee, Marius Goring, 

Penelope Homer 

GROVE PRESS 

©The Queen (68) Doc . 

GULF-UNITED 

Camous Confidential 

(75) 

. CD May 68 

HEMISPHERE PICTURES 

©Blood Fiend (90) Ho. Nov 67 

Christopher Lee 

HOFFBERG 

. . Guilt Is Not Mine (90) D . . May 68 

Rossano Brazzi. Gaby Andre 

LEACOCK-LIEBERMAN 

A Stravinsky Portrait 

(57) Doc. Apr 68 

MANSON 

. . Love D. . Dec 67 

Dry Summer (83) D. . Nov 67 

Ulvl Dogan, Erol Tass 

©Sauterelle (97) 

Mirielle Dare, Hardy Kruger 

MISHKIN 

Kiss Me. Kiss Me. Kiss Me! 

(82) D .Jan 68 

Natalie Rogers. Don Williams, 

Peter Ratray 

Indecent (90) D. .Mar 68 

Peter Van Eyck. Susanne Cramer 

MONED 

Three Days and a Child 

(90) D. .Apr 68 

Odded KoUer, Judith Soleb, Mlsha 

Asherov 

PATHE CONTEMPORARY 

Rel. 

Date 

Le Depart (89) C. .Nov 67 

Jean-Pierre Leaud, Catherine Duport 

This Special Friendship 

(99) D. Nov 67 

Francis Lacombrade, Dialer 

Uaudepin, Lucien Nat 

The Anderson Platoon 

(65) Ooc. Dee 67 

Tonio Kroger (90) D. Jan 68 

Jean-Claude Brlaly, Nadia TUler 

PMK 

©Suddenly, a Woman! (91) Melo.. 

Laila Andersson, Jorgen Buckhoj 

PRENTOULIS 

©Swinging London 

(86) Doc. Dee 67 

ROGOSIN FILMS 

No More Excuses 

(52) Satire. Jun 68 

Robert Downey, Allen Abel. 

Lawrence Wolf, Prentice Wilhlte 

SCHOENFELD 

. 

. . . . 

. 

. 

Candidate for Murder 

(60) Murder My. .Jan 68 

Michael Gough 

Death Trap (56) My. .Jan 6S 

Piccadilly Third Stop (90) D 68 

Mai Zetterling 

Attempt to Kill (58) D Feb 68 

Derek Farr 

Incident at Midnight (57) D. Mar 68 

William Sylvester 

Never Back Losers (61) D . Mar 68 

Jack Hedley 

On the Run (59) D. .Apr 68 

Malnas Mystery (59) ...My..Apr68 

Maureen Swanson 

Backfire (59) D. May 68 

Zi-na Marshall 

Marriage of Convenience 

(58) D.. May 68 

Moira Redmond 

Hand of Night (90) .Jun 68 

William Svlvester 

Syndicate (90) D.. Jun 68 

June Ritchie 

The Double (56) D. .Jul 68 

-If. innette Sterke 

Clue of the Twisted Candle 

(61) My.. Jul 68 

Bernard Lee 

SIGMA III 

©Ski on the Wild Side 

(105) Doc. Dec 67 

World's Greatest Skiers 

rJ>Pumpo Kid (94) Mar 68 

Sidney James, Joan Sims 

Hunger (112) D. Apr 68 

Per Oscarsson, Gunnel Lindblom 

Three Day Pass (103) May 68 

Harry Baird, Nicole Berger 

SONNEY-FRIEDMAN 

©The Lustful Turk 

(74) Novelty D. Jan 68 

©Head Mistress (71) Satire. . May 68 

©Brand of Shame 

(71) Adult W. Jun 68 

SOUTHEASTERN PICTURES 

She Man (74) ..Psychol. D. Jan 68 

D. Wayne, Leslie Marlowe 

TIMES FILM CORP. 

Tight Skirts. Loose Pleasures 

(84) D..67 

Valeria dangottinl. Jean Yanne 

Suzanna Leigh, Tony Tanner 

The Myth (80) D..67 

Norma Bengell. TJmberto Orsini 

Secret Dream Models 

(24) Sex C. Jan 68 

Dick Van Patten Lude Becker 

Games of Desire (90) D. Jul 68 

Inerld ThuUn, Paul Hubechmld. 

riandine Auger 

Mondo Nudo (100) . Apr 68 

TRANS-INTERNATIONAL 

Eyes of Hell (. .) . 3D Ho. .Jan 68 

Bio Enough 'N' Old Enough 

(..) D..Aor6S 

TRANS-LUX 

The Fear (102) D Oct 67 

Anestls Vlachos. Alexis Domlanos 

The Doctor Speaks Out 

(86) C. Mar 68 

Tadeuss Lomnlckl. Sabine Bethman 

Paris in the Month of August 

(94) D. May 68 

Charles Aznavour. Susan Hampshire 

UNITED PICTURE CORP. 

©Castle of Evil (80) Ho My. Jan 68 

Scott Brady, Virginia Mayo 

UNITED SCREEN ARTS 

The Mini-Affair (..) Melo. .Jun 68 

Georgle Fame, Rosemary Nicola, John 

CHve 

WORLD ENTERTAINMENT 

Blood Beast From Outer Space 

(84) SF..Dec67 

John Saxon, Maurice Denhaxo

. 

. 

May 

Feb 

May 

. Feb 

£horts chart 

': 

O.Z 

aj rt 

a: o 

n 

BUENA VISTA 

(Alt in color) 

FEATURETTE SPECIALS 

200 Legend of the Boy and 

Eagle (48) 

(Reissues) 

150 Yellowstone Cubs (48) 

152 Disneyland After Dark (48) . . . 

155 Arizona Sheepdog (22) 

170 Golden Horseshow Revue (48) . 

175 A Country Coyote Goes 

Hollywood (37) 

176 Flash, the Teenage Otter 

(48) 

CARTOON SPECIALS 

139 A Symposium on Popular 

Songs (20) 

179 Freewayphobia (16) (Reissue).. 

180 Goofy's Freeway Troubles 

(14) (Reissue) 

181 Johnny Appleseed 

(19) (Reissue) 

194 Scrooge McDuck and 

Money (17) 

206 Three Little Pigs (9) 

(Reissue) 

207 Mickey Mouse Happy Birthday 

Show (30) (Reissue) 

SINGLE-REEL CARTOONS 

123 The Litterbug (7) 

SINGLE REEL REISSUE CARTOONS 

53601 The Simple Things (7) 

53602 The Art of Self- Defense (7) 

53603 Mr. Duck Steps Out (7) 

53604 Figaro and Cleo (7) 

53605 Wonder Dog (7) 

53606 African Diary (7) 

53607 All in a Nutshell (7) 

53608 Morris the Midget Moose (7) 

53609 Pluto's Fledgling (7) 

53610 Father's Weekend (7) 

53611 The Eyes Have It (7) 

53612 Mickey's Birthday Party (7). 

THREE-REEL LIVE ACTION 

REISSUES 

127 Bear Country (33) 

131 Water Birds (31) 

142 Nature's Half Acre (33) 

162 Beaver Valley (32) 

191 Prowlers of the Everglades (32) 

COLUMBIA 

COLOR FAVORITES 

(Technicolor Reissues) 

69605 Midnight Frolics (7'/ 2 ) Jan 68 

68606 The Carpenters (8) . Feb 68 

. 

68607 Poor Little Butterfly 

(8) Apr 68 

68608 Jitterburg Knights 

(7V2 ) May 68 

68609 The Frog Pond (8) ..Jun 68 

LOOPY de LOOP 

(Color Reissues) 

68706 Swash Buckles (7) ...Jan 68 

68707 Common Scents (7) Feb 68 

68708 Bearly Able (7) Mar 68 

MR. 

MAGOO REISSUES 

(Technicolor) 

Jan 68 

68754 Hotsy Footsy (7) . . 

68755 Magoo Makes News 

(6) Mar 68 

68756 Pink and Blue Blues 

(7) Apr 68 

68757 When Magoo Flew 

(6V2) © May 68 

68758 The Dog Snatcher (7) Jun 68 

ONE-REEL COLOR SPECIALS 

88654 What on Earth (9'/ 2 ) Feb 68 

6S555 Recon Pilot (7>/ 2 ...Jan 68 

SPECIAL COLOR FEATURETTES 

68443 Wonderful Sicily 

68444 A Very Tall Animal 

(21) May 68 

68447 A Place to Stand 

/ 2 ) Feb 68 

MANSON 

Madgame (17) Mar 68 

Oarland Thompson 

. 


CARTOON SPECIALS 

(Color) 

GOLD MEDAL REPRINTS 

(Color) 

6961-W Cock-A-Doodle Dog (7) ... 

6962-W Symphony in Slang (7) 

6963-W Car of Tomorrow (6) 

6964-W Magical Maestro (7) 

6965-W Busybody Bear (6) 

6966-W Barney's Hungry Cousin (7) 

6967-W Cops and Robbers (6) ... 

6968-W Southbound Duckling (7) . . 

6969-W Half Pint Palomino (7) 

6970-W Baby Butch (8) 

6971-W Neapolitan Mouse (7) . . 

6971-W Pup on a Picnic (7) 

TOM AND JERRY CARTOONS 

(All New-All Color) 

4535-0 Rock 'N' Rodent 

4536-0 Filet Meow 

4594-0 Love Me Love My Mouse 

4595-0 Puss 'N' Boats 

10 

. 

4596-0 The Brothers Cany 

Mouse Off 

4597-0 Duel Personality 

4598-0 Jerry Jerry Quite Contrary . 

4599-0 Cannery Rodent 

THE THREE STOOGES 

(Black and White Reissues) 

68406 The Ghost Talks (16) Feb 68 

68407 Crime on Their Hands 

(17!/2 ) Mar 68 

68408 Mummies Dummies 

(16) Jun 68 

WORLD OF SPORTS 

(One-Reel Color) 

68503 Get Wet (8'/2 ) May 68 

PARAMOUNT 

TWO-REEL SPECIALS 

B27-10 The Old West Trail 

(17) Mar 68 

B27-11 Tapestry of Thailand 

(17) Apr 68 

B27-12 Come Back to Erin 

(17) Feb 68 

B27-13 Swinging Brazil (18) Apr 68 

B27-14 This Was the Mary ..Jul 68 

B27-15 The Sporting British Jul 68 

B27-16 World Jamboree 

XIII May 68 

B27-17 Flemish Seascape 

(14) Arr 68 

. May 

B27-1S Boston, The Freedom 

Trail 

SPORTS IN ACTION 


Short Mb|«cti, listed by company. In order 

of release. Running time follows title. 

Date Is national release month. Color and 

process as specified. 

68 

D27-1 Keys to Fishin' Fun 

(10) Mar 68 

D27-2 Race for the Golden 

Flag May 68 

D27-3 Ballet in the Blue Apr-68 

. 

D27-4 Halftime, U.S.A. 68 

D27-5 Winning Styles May 68 

D27-6 The Perfect Game ... Apr 68 

HERE'S HOMER 


H27-2 Basic Brown-Basic 

Blue May 68 

Mar 68 

H27-3 Sleeping Bag (9) . . 

H27-4 The Wet Memorandum Apr 68 

H27-5 Getting Wetter Jun 68 

H27-6 Wild Blue Jul 68 

TRAVEL ADVENTURE 

T27-3 The World's Richest 

Horse Race Jun 68 

ONE-REEL SPECIAL 

A-27 Windy Day May 68 

PATHE CONTEMPORARY 

Toys 

Ersatz 

Hypothese Beta 

Orpheon 

Rhinoceros 

Tamer of Wild Horses 

The Fly (8) Yugoslavian 

A Day With Timmy Page 

(18) Live-action 

Down A Go-Go 

Sit 

Bach to Bach 

Calypso Singer 

LESTER A. SCHOENFELD 

FEATURETTES 

ONE-REEL SUBJECTS 

Crete (8) Jan 68 

My My Myopia (8) Jan 68 

Moscow (10) Feb 68 

The Matterhorn (9) Feb 68 

Israel (8) Mar 68 

Cape of Good Hope (10) ...Mar 68 

Holland (9) Apr 68 

Gardener's Glory (9) Apr 68 

Canary Islands (9) May 68 

Ballad of the Bard (9) May 68 

Jemima's Journey (9) Jun 68 

Island of the Sun (9) Jun 68 

TWO-REEL SUBJECTS 

Win at Grenoble (22) Jan 68 

A La Mod (15) Jan 68 

Sport of Sherwood (15) ... Feb 68 

The Black Isle (15) Feb 68 

Empty Seas (18) Mar 68 

From a Mexican Notebook 

(20) Mar 68 

Enchantment in Capri (20) ..Apr 68 

The Long Flight (21) May 68 

24 Hours in Rome (18) ...Jun 68 

THREE-REEL SUBJECTS 

Highway Holiday (30) Jan 68 

The Small Propeller (23) ..Feb 68 


MOVIETONE CINEMASCOPES 

(Color, unless specified) 

TERRYTOON 2-D's 

ALL Ratios—Color 

5704 The Heat's Off (7

Opinions on Current Productions 

Feature reviews 

Symbol © denotes color; © CinemaScope; ® Panavision; ® Technirama; © other anamorphic processes. For story synopsis on each picture, see reverse side. 

Hammerhead 

Ratio: 

1.85-1 

Soy Drama 

Columbia (004) 99 Minutes Rel. Aug. '68 

The newest fictional secret agent to be dramatized on 

film is Charles Hood, the hero of James Mayo's bestseller, 

"Hammerhead." Typical of this genre of film, the action 

is fast moving and hard hitting all the way. There are no 

slow spots or let-ups. Vince Edwards, best known for playing 

Dr. Ben Casey on TV, is at home in the role of Charles 

Hood. Producer Irving Allen has utilized both classic art 

treasures of nudes and a modern Hippie party as backdrops 

for his Technicolor production. Hammerhead is the 

name of the arch criminal with whom Hood contends. Director 

David Miller keeps the screenplay by William Bast 

and Herbert Baker going at a rapid pace and leaves the 

audience with little chance to relax. Judy Geeson, star of 

"To Sir, With Love" and "Berserk," plays the feminine 

lead. Peter Vaughn has the title role, while former sex 

symbol, Diana Dors, shows signs of developing into a good 

character actress in a supporting role. Michael Bates 

scores in a dual role. The background music by David 

Whitaker is appropriate, and the photography of Kenneth 

Talbot and Wilkie Cooper is excellent. This Columbia release 

was shot on location in Portugal and is suggested for 

mature audiences. 

Vince Edwards, Judy Geeson, Beverly Adams, Peter 

Vaughn, Diana Dors, Michael Bates, Patrick Cargill. 

A Lovely Way to Die ££ c" me ~ 

Universal (6830) 103 Minutes Rel. Oct. '68 

"A Lovely Way to Die," produced by Richard Lewis and 

directed by David Lowell Rich, is an interesting murder 

mystery, well aided by the appearances of Kirk Douglas 

as a cop who resigns from the force in rebellion against 

the mollycoddling of hoods, Sylva Koscina, as a widow accused 

of killing her wealthy older husband with the help 

of her playboy lover, Kenneth Haigh, and Eli Wallach 

as her shrewd lawyer who hired Douglas as her bodyguard 

and to solve the case, as well. Direction is kept at a good 

pace, with good suspense build-up and plenty of action 

sequences, particularly a finale calling for a helicopter 

chase by Douglas to save Sylva from a murder trap. 

Although the screenplay by A. J. Russell doesn't provide 

enough background as to the plot against Sylva and 

may leave audiences a bit confused, the film should do 

well either as the second half of a dualer or as top billing 

at drive-ins. Douglas fans will like him in this, and fans 

of Wallach and Sylva will be well satisfied with their 

efforts. Technicolor photography by Moe Hartzband is 

good and use of eastern seaboard locales form a colorful 

backdrop. Acting is convincing, each lending himself to 

atmospheric development. A "Suggested for Mature Audiences" 

tag is carried. 

Kirk Douglas, Sylva Koscina, Eli Wallach, Kenneth 

Haigh, Martyn Green, Sharon Farrell, Ruth White. 

Five Card Stud SS Mys%Wes,ern 

Paramount (6737) 103 Minutes Rel. Aug. '68 

This latest Hal Wallis western will have to rely heavily 

on the drawing power of Dean Martin and Robert 

Mitchum, for, in trying to combine the elements of a murder 

mystery with those of an outdoor action picture, "Five 

Card Stud" is blessed with few of the attributes and burdened 

with most of the liabilities of each. Although the 

cast is a potent one, with strong support given the two 

stars by Inger Stevens, Katherine Justice, Ruth Springford 

and Yaphet Kotto, the ultra-talky script by Marguerite 

Roberts soon has everyone bogged down in endless 

discussions of a standard psychological nature that 

leave little room for action. The plot concerns the systematic 

elimination of five men involved in a lynching which 

followed a crooked card game. Martin plays a professional 

gambler out to find the killer. Little suspense is created, 

and the predictability of the outcome is enhanced by 

Roddy McDowaU's arch performance and the appearance 

of Robert Mitchum in what would appear to be the same 

role he played in "Night of the Hunter." Daniel L. Papp's 

Technicolor cameras make good use of the Mexican locations, 

and Maurice Jarre's score is a definite plus factor. 

Henry Hathaway has directed with an occasional flourish, 

but action fans could well demand more action. 

Dean Martin, Robert Mitchum, Inger Stevens, Roddy 

McDowaU, Katherine Justice, John Anderson. 

The Devil's Bride 

20th-Fox ( ) 95 Minutes 

Ratio: 

1.S5-1 

Rel. 

Melodrama 

Judging by the current film scene, Satan has been especially 

active lately. On the heels of fathering Rosemary's 

baby, he turns up in this 20th Century-Fox release looking 

like a horny billy goat and seeking more converts, 

all in the setting of England in the 1930s. It's been said 

that the rural English take this kind of hocus-pocus far 

more seriously than do Americans. So the wealth of 

authentic detail concerning exorcism rituals and the like 

put this Anthony Nelson Keys production for Hammer 

Films a few notches above the standard blood and bosoms 

epic. Under Terence Fisher's direction, the ubiquitous 

Christopher Lee stars as a student of witchcraft lore who 

attempts to save a friend (Patrick Mower) from the 

clutches of a particularly active coven of devil-worshipers. 

This he accomplishes through a fascinating and apparently 

authentic series of incantations and strict rituals 

that successfully discourage all kinds of wraiths, from the 

angel of death to Satan himself. Arthur Grant's De 

Luxe Color photography is suitably spooky, but the editing, 

especially in the process work, leaves something to be 

desired. Richard Matheson based his screenplay on Dennis 

Wheatley's "The Devil Rides Out," which was the credit 

title on the print screened for reviewers. 

Christopher Lee, Charles Gray, Nike Arrighi, Leon 

Greene, Patrick Mower, Gwen Ffrangcon-Davies. 

$100 a Night 

Ratio: 

1.S5-1 

Melodrama 

William Mishkin 

85 Minutes Rel. Feb. '68 

Filmed in West Germany and dubbed for the Englishspeaking 

market, this latest William Mishkin presentation 

is strikingly, significantly geared for the big-city action 

audience that relishes the goings-on attendant to apprehension 

of purveyors of prostitution and narcotics amid 

the lush, lustful atmosphere of a de luxe supper club. The 

fact that such dramatic contrivance has been engagingly 

employed in a score of past productions won't detract 

from audience appeal, since the very spiritedness of the 

pivotal principals, particularly blonde Gerlinde Locker as 

a country gal seeking only happiness in company of a longtime 

family benefactor, and Tommy Rupp, as a police 

undercover agent skilfully seeking out the incriminating 

elements of a vicious ring of depraved people, among them 

chanteuse Kay Fischer and Jimmy Makulis, major-domo 

of said club. Plotting patterns are very much in keeping 

with what's gone before. Dubbing, incidentally, is firstrate, 

and production values far surpass many of the likemannered 

releases. This should spell nothing but hefty 

earnings in the more cosmopolitan centers. 

Write- 




— Right Now 

USE THE BLANK ON REVERSE SIDE 

Just Paste It on a if Government Postcard and Mail. 

Kay Fischer, Gerlinde Locker, Tommy Rupp, Jimmy 

Makulis, Rolf Kutschera, Wolfgang Gluck. 

The reviews on these pages may be Hied for futura reference in any of the following ways 1) In any standard three-ring 

loose-leaf binder; (2) Individually, by company, in any standard 3x5 card Index file; or (3) In the BOXOFFICI PICTURE 

GUIDE three-ring, pocket-size binder. The latter. Including a year's supply of booking and daily record sheets, 

may be obtained from Associated Publications, »JS Van Brunt Blvd., Kansas City, Mo. 64124, for $1.50, postage paid. 

4130 BOXOFFICE BookinGuide :: July 22, 1968 4129

Patrick 

Peter 

. . 

EATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspapers and Programs 

THE STORY: "A Lovely Way to Die" (Univ) 

After resigning from the force because he hates the way 

his fellow cops mollycoddle hoods. Kirk Douglas is hired 

by Eli Wallach. lawyer to Sylva Koscina, to serve as her 

bodyguard and to help solve the case. She has been 

charged with the murder of her wealthy older husband, 

abetted by her playboy lover, Kenneth Haigh. Douglas, 

after falling for her. wants to believe her story that she 

is innocent and has been framed, and after much digging 

around, has evidence to prove she is the victim of a plot 

and that her husband was murdered by a gang who considered 

him a threat to their activities in a going con 

game. He manages to save Sylva before she is murdered 

by the gang who regard her as trouble. The charge is 

lifted against her, and she succumbs to the manly charms 

of Douglas. 

EXPLOITIPS: 

Play up the two songs, "A Lovely Way to Die," sung by 

Jackie Wilson over opening titles, and recorded by Brunswick, 

and "A Lovely Way to Live," sung by Marge Dodson 

over closing titles and recorded by Decca. Furnish deejays 

with publicity material to use along with their spins of 

the records. 

CATCHLINES: 

A Bodyguard Too Involved With the Body He Was 

Guarding! He Uses His Badge Like a Bludgeon . . . She 

Uses Her Body Like a Lure! 

THE STORY: 'The Devil's Bride" (20th-Fox) 

Patrick Mower has gotten involved with a cult of devilworshipers, 

and his friends Christopher Lee and Leon 

Greene set out to help him. The leader of the Satanists is 

Charles Gray, who holds particular power over a young 

lady (Nike Arrighi). Lee rescues Mower and the girl from 

an initiation ceremony, and that sets the devil and Gray 

off with a vengeance. Trapped in the home of friends, the 

group begins a series of rituals and chants which they 

hope will stave off Satan's creatures. The ordeal is climaxed 

when the group is threatened by the devil riding 

out. He must take a victim. All seem doomed until a secret 

chant works and saves the group. But the devil must claim 

a victim, and thus he takes the hated cult leader as his 

own. 

EXPLOITIPS: 

The success of "Rosemary's Baby" which has a similar 

theme, and such other fantasies as "Planet of the Apes" 

and "2001," should guarantee a receptive audience for this 

further exploration into the cult field. Play up the actual 

appearance of the devil in the film, as well as the authentic 

rituals used. 

CATCHLINES: 

A Terrifying Journey Into Satanism and the Black 

Arts! ... Of All the Women in the World, She Was 

Chosen as "The Devil's Bride!" 

Exhibitor 

, 

Theatre 

Type Patronage 

City; State Zip Code 

To: 


BOXOFFICE, 825 Van Brunt Blvd.. Kansas City. Mo. G4124 

Title 

Comment 

Company. 

et ano 

irk f 

e-Hors 

'qed 

' 

VIDF 

THE STORY: 

"Hammerhead" (Col) 

American secret agent, Charles Hood iVince Edwards >, 

is borrowed by Condor I Cargill ) of British security 

to assist in nailing Hammerhead ( Vaughn 

) , master 

criminal and collector of erotic art treasures, because he is 

suspected of wanting to steal some secret reports of a foolproof 

nuclear defense system. Hood maneuvers himself 

aboard Hammerhead's yacht off the coast of Lisbon, 

where Sir Richard (Michael Bates) is supposed to present 

the secret reports to a NATO conference. Also aboard the 

yacht are Sue Trenton (Judy Geeson), model and entertainer: 

Ivory (Beverly Adams i, who is mistreated by 

Hammerhead; and Andreas (Michael Batesi, ace impersonator, 

formerly employed by Kit (Diana Dors), Hammerhead's 

aide. Hammerhead plans to substitute Andreas 

for Sir Richard. Hood and Sue foil these plans, but not 

before they are once captured and stuffed in a coffin 

together. They escape the latter and arrive in the nick of 

time to save the day. Hammerhead escapes, but is 

killed 

bv Ivory with a harpoon gun as he flies in his helicopter. 

EXPLOITIPS: 

Play up action elements of the film, the bestseller on 

which it was based, and the cast. Display the soundtrack 

album and plan a tie-in with a local record store. 

CATCHLINES: 

Nothing Ever Hit You Like Hammerhead . . . The Incredible 

Hammerblow-by-Blow Traekdown That Made 

Readers of the Bestseller Gasp! 

THE STORY: "Five Card Stud" (Para) 

As a professional gambler. Dean Martin gets involved 

in a crooked poker game. He is unable to prevent the other 

players from lynching the cheat. The lynchers include 

Roddy McDowall, whose sister Martin is seeing (Katherine 

Justice). Soon after, a gold strike brings preacher 

Robert Mitchum and madam lnger Stevens to town. One 

by one, the men involved in the poker game are murdered. 

Already romantically involved with Miss Stevens, Martin 

tries to discover the identity and motive of the killer. His 

suspicion falls on McDowall. Yaphet Kotto, the bartender, 

was a witness to the poker game and he is found dead 

with his hands folded. Martin knows he was not a praying 

man, and concludes that Mitchum is the killer. And he's 

right. The lynched cheat was Mitchum's brother, and 

McDowall had been giving the preacher the names of the 

participants one by one. At the conclusion, Mitchum kills 

McDowall and Martin guns down Mitchum. 

EXPLOITIPS: 

Martin and Mitchum will be the big drawing cards, although 

lnger Stevens had a very popular TV series for a 

few years ("The Farmer's Daughter"). Emphasis could 

be placed on the unique murder-mystery elements. Use a 

poker hand display in the lobby. 

CATCHLINES: 

An Exciting Suspense Western Where the Stakes Are 

Life or Death! . . . Martin Is the Hellfire Gambler . 

Mitchum Is the Gunfire Preacher in "Five Card Stud!" 

THE STORY: "$10C a Night" (William Mishkin) 

Kay Fischer, dancer-singer at Rolf Kutschera's supper 

club, lustfully pursues an affair with orchestra leader 

Tommy Rupp, while Kutschera steadfastly maintains a 

flourishing trade with narcotics and prostitution. Blonde, 

naive Gerlinde Locker arrives to find her guardian (she 

has never met the man personally) and is offered a job 

as assistant by the benevolent Kutschera, the latter assiduously 

keeping the girl unaware of the club's true 

function. Jimmy Makulis, who had been functioning as 

major-domo, resents the stranger's intrusion, and tells 

Kay Fischer that her boy friend's bedding down with 

Gerlinde. Kutschera's unmasked as Gerlinde 's real father, 

and Kay, who is addicted to narcotics, tries, unsuccessfully, 

to kill Gerlinde. The law closes in as Rupp is disclosed 

in the true capacity of undercover agent. Gerlinde 

and Rupp embrace as Kay, Makulis and aides are brought 

to justice. 

EXPLOITIPS: 

Display recent newspaper headlines anent prostitution 

and narcotics on lobby boards. 

CATCHLINES: 

Whatever Your' Pleasure—a "Fix" or a Female—You'd 

Be Gratified If You Had the Price! . . . Any Two Could 

Play—Sometimes Even Three! . . . Expensive, but Worth 

It! 

BOXOFFICE BookinGuide :: July 22, 1968

IATES: 20c per wora. minimum S2.00. cash with copy. Four consecutive insertions lor price o! 

biee. When using a Boxoffice No., figure 2 additional words and include 50c additional to cover 

ost of handling replies. Display Classified, S20.00 per Column Inch. CLOSING DATE: Monday 

loon preceding publication date. Send copy • and answers to Box Numbers to BOXOFFICE 

125 Van Brunt Blvd., Kansas City, Mo. 64124. • 

HELP WANTED 

DRIVE IN THEATRE MANAGER — For 

Kansas City theatre. Good opportunity tor 

xperienced man. Phone 816-842-6644. 

EXPERIENCED THEATRE MAINTENANCE 

ion. Everything horn seats to booth. Top 

ay, travel allowance and fringe benefits, 

hiladelphia exchange area. Contact: 

farshal and Roed Theatres, 111 East Cherf 

Hill Apts., Cherry Hill, New Jersey, 

3034. 609-662-2022. 

EXPERIENCED MANAGES; For theatre in 

[idwest, circuit operated, with group 

ospital insurance, pension plan and 

ther benefits. For details contact Arthur 

tein, Jr., Central States Theatre Corp., 

)0 Paramount Blag., Des Moines, Iowa 

3309. 

THEATRE MANAGERS WANTED. Expended 

theatre man for prosperous, growing 

rcuit. One position open in Florida. 

r rite to: Americana Entertainment Assoation, 

929 E. 139th Avenue, Tampa v 

!orida, 33612. 

POSITIONS WANTED 

MIDDLE AGE. 20 YEARS as owneranager, 

seeks managerial position with 

,lall growing circuit or suburban house 

.small city. (No drive-ins). Can arrange 

terview. Prefer Southwest location. Boxfice, 

1784. 

BUSINESS 

FOR SALE 

OWNER OF EXPLOITATION distribution 

mpany desires to sell all or one hall of 

.; interest. Contemplating semi-retirement 

Switzerland. Annual income in excess 

$500,000. Long term financing will be 

nsidered Call or write: Olympic Inter- 

'tional Films, 8816 Sunset Boulevard, Los 

Jgeles, California. (213) 7659-1600. 

•IKE 

BUSINESS 

OPPORTUNITIES 

OWNING YOUR OWN BUSINESS? 

i.irk when you want to? Sell motion pic- 

:ie advertising in theatres. No invest- 

•nt required. Not uncommon to earn 

1:0.00 weekly and more. For details 

Cite: Boxoffice, 1734 

•ATORHIDE—Reflector 

stock @ $3.75 per package. 

cement. Closing 

Will sell 

f, 

:,mula, reasonable price. GATORHIDE, 

* 518, Columbia, Mo., 65201. 

BUSINESS 

STIMULATORS 

.INGO. MORE ACTION. $4.50 M cards 

-;er games available, on, off screen 

y G mes Corp., 

i ,, 9, 1263 Prospect Ave 

ioklyn, N.Y. Phone: 212-871-1460. 

uild attendance with real Hawaiian 

»mds. Few cents each. Write Flowers o! 

i'an, 670 S. Lafayette Place, Los Anres 

5. Calif. 

;ngo Cards. Die cut 1, 75-500 combina- 

100-200 

"'vtA 

combination. Can be used 

CKLNO, $4.50 per M. Premium Products 

J West 44th St., New York 36, N Y 

write: 

1LLOONS: Kiddie shows, anniversaries 

Mai events. Southern Balloon, Box 246 

ttata, Georgia, 30301 

POPCORN MACHINES 

i MAKES OF POPPERS, caramel corn 

qpment, floss machines, sno-ball 

°m mapTmP'!o606K 

° So Hals,ed Chi " 

' 

12 

' 

' 

irfc 

SPUMED POPCORN and Cotton 

gly Wagons. New and used. Ideal for 

n-in patio and playgrounds. Boxoffice, 

CiOFFICE :: July 22, 1968 

EQUIPMENT FOR SALE 

DEIBLER TRACKLESS TRAINS, 914 Claflin 

Road. Phone: Area Code 913 IE 9-5781 

Manhattan, Kansas. 

JAPANESE LENS, MIRRORS, complete 

booths sold, purchased, used lens. Theatre 

Equipment Co., 1220 E. 7th St., Charlotte, 

No. Car. 

WAGNER and BEVELITE LETTERS, like 

new, all sizes, all colors. Send for complete 

list. Boxoffice, 1754. 

FOR SALE: COMPLETE projection booth 

Information phone: 517-681-3711 or 463-5659 

BOOTH, BRENKERTS 80s new, sound 

heads new, rectifiers, RCA 50 amp new, 

Brenkert lamps, Bogan amplifier, 3 point 

pedestals, lens with CinemaScope, all 

magazines set extra, 3D magazines new, 

all at a giveaway price for $800.00- Also 

a pair of Gardners with sound heads and 

45 amp rectifiers, magazines, 3 point pedestals 

$300. Also 16mm arc. Harold Freeman, 

Rt. 5, Albertville, Alabama, Phone: 878-6071 

COILED CORDS, less than the price of 

straight cordsl Limited quantity of both 

lU" and 5/16", white rubber coiled cords, 

50(( each. Cash with order. Oklahoma 

Theatre Supply Co., 628 W. Sheridan, Okla 

City, Okla, 73102. 

FOR SALE: Fixed CinemaScope lenses, 

B&H, factory reconditioned. Best offer over 

$200.00. Pat Tappan, 12339 S.E. Mill Court 

Portland, Oregon, 97233. 

COMPLETE SMALL Drive-in theatre 

booth! Never installed. Machines, lenses, 

sound system, lamp & rectifiers. $1,750 00 

Boxoffice, 1795. 

RECTIFIERS, ASHCRAFT 100 amp, 3 

phase—$475.00 pair. I KW high intensity 

rectifiers, 220 volt, single phase, $75 00 

each. Boxoffice, 1796. 

BALCOLD 18" reflectors, slightly used 

$75.00 pair. Boxoffice, 1797. 

HOLMES 35mm portable projection booth. 

Late model 8, 

constant speed motors. Baby 

Strong lamp and rectifiers, 25 watt sound 

system, lenses, magazines. Everything in 

excellent condition, $800.00. Boxoffice 

1798. 

EQUIPMENT WANTED 

Projection equipment wanted. Highest 

prices paid. Lou Walters Sales & Service 

Co. 4207 Lawnview Ave, Dallas, Texas 

75227. 

WANTED, PAIR 16 or 18 inch lamps, 

E7's. Urgent, instant cash. Todo Para El 

Cine, Nadero No. 452, Guadalajaro, Jal, 

Mexico. 

1 HOLMES MODEL 8 Soundhead, with 

a pair of 2,000 ft. magazines. Also 16mm 

& 35mm sound features and shorts. Frank 

Piechota, 600 Seneca Avenue, Middlesex, 

New Jersey, 08846. 

WANTED: TICKET ISSUING and coin 

changing machines.. All makes and models 

needed. Condition unimportant. Call or 

CONSOLIDATED TICKET REGISTER 

CORP., 1468 Coney Island Avenue, Brooklyn, 

New York, 11230. 

TOP PRICES PAID, for soundheads 

lamphouses, rectifiers, projectors, lenses 

and portable projectors. What have you? 

STAR CINEMA SUPPLY, 621 West 55th 

Street, New York, 10019. 

DRIVE-IN SPEAKER RECONING 

DRIVE-IN SPEAKERS reconed 90c each 

All weather resistant material. Write for 

free sample. C & M HECONE COMPANY, 

Alexander Road. Princeton, New Jersey 

08540. Phone: (609) 799-1564. 

THEATRES 

CLEflRMG HOUSE 

FOR SALE 

FOR SALE OR LEASE: Operating and 

recently renovated first run theatre in 

South Jersey, Phone 609 662-2022 or Boxoffice, 

1705- 

THEATRES FOR SALE, LEASE OR 

TRADE Joe Joseph, 2621 Milton, Dallas 

Tex. 75205. Phone 214-363-2724. 

350 CAR DRIVE-IN. New screen and 

marquee, completely remodeled concession. 

Excellent business. Bill Wilkinson 

121 W. 5th St., Bristow, Oklahoma 

600 SEAT, AIR CONDITIONED, Renovated 

1964. Bill Seghy, 531 Broad, Elyria 

Ohio. 

FOR SALE: Indoor theatre, 350 seats, 

equipment, building. No opposition. Near 

Houston, Texas. Liquidating estate. Boxoffice, 

1782. 

UNUSUAL OPPORTUNITY! If your credentials 

are ace high, and you are a 

showman, and want to get into business 

for yourself. Highly modern Theatre. Seats 

1,000. Population 25,000. No competition. 

South Texas. Takes small amount to handle. 

Tell all in first letter about yourself 

Boxoffice, 1783. 

BEAUTIFUL, 250 CAR DRIVE-IN and private 

lighted airstrip, surrounded by eight 

towns, totalling 10,000 population. Twelve 

successful seasons. Never before offered. 

De luxe indoor under development. Owner 

considering relocating for personal reasons. 

A real opportunity. Box 237, St 

Ansgar, Iowa, 50472. 

THEATRES WANTED 

ALERT, WESTERN INDEPENDENT chain 

operator is interested in new locations or 

lease or buy existing situations in California. 

Will consider joint ventures. Boxoffice, 

1793. 

THEATRE SEATING 

WE REBUILD THEATRE CHAIRS anywhere. 

Finesi materials, best workmanship. 

Low prices. CHICAGO USED CHAIR MART, 

1320 S. Wabash Ave., Chicago 60605. 

Phone 939-4518. 

CHAIRS REBUILT ANYWHERE! EXPERT 

workmanship, personal service, finest materials. 

Arthur Judge, 2100 E. Newton Ave., 

Milwaukee, Wisconsin. 

SPECIALISTS IN REBUILDING CHAIRS. 

Best workmanship. Reasonable prices. 

Rebuilt theatre chairs for sale, Heywood. 

Ideal, American. Also staggering, respacing. 

We travel anywhere. Seating Corporation 

of New York (Neva Burn), 247 

Water Street, Brooklyn, N.Y. 11201 Tel 

212-875-5433. (Reverse charges). 

FILMS 

FOR SALE 

16MM CLASSICS. Catalog, Manbeck 

Pictures, 3621B Wakonda Drive, Des 

Moines, Iowa 50321. 

16MM. 35MM FEATURES and shorts, 

thousands ol pressbooks, window cards, 

posters, old Boxoffice magazines. Niles 

Dept. BO, Box 2545, South Bend, Indiana 

46613. 

16MM S 35MM SOUND films for sale. 840 

FOR SALE: DRIVE-IN THEATRE in growing 

town with large drawing area. No 

West Main St., New Port Richey, Elorida. 

opposition in county. Two miles from HORROR ROADSHOW. 

beautiful Dale Electric 

Hollow chair, 

Lake, 3 

foe Masters features. "Mad Doctor 

P. O. Box 

and Teenager," 

194, Celina, Tennessee, 38551 "Curse of Snow Creature," "King of Monsters." 

Ads, cuts. Investment back in one 

week. First $350 takes it. Boxoffice, 1794. 

617 SEATS AND 35mm projection. Modern 

tilt up seats by American Bodiform. Complete 

projection and sound, excellent 

Phone: HOLLYWOOD 3-5511. 

SOUND PROJECTION 

MAINTENANCE MANUAL & 

200 CAR DRIVE-IN THEATRE. 9 acres of 

land, newly remodeled snack bar. Located 

MONTHLY SERVICE BULLETINS 

in fast growing, county seat town, in a 

very progressive area of Northwest Alabama. 

AND PRO- 

ATTENTION!—EXHIBITORS 

Direct inquiries to: D. G. McDowell JECTIONISTS—Do you want to 

P. O. Box 

"know 

362, Russellville, Alabama, 35653. how" to keep your equipment in tip-top 

Wanted to Buy or Lease: Indoor theatre 

in metropolitan areas, population at 

least 75,000. Contact William Berger, Belle 

Plaza 1210, 20 Island Avenue, Miami Beach 

Fla 

WANTED TO BUY or lease indoor, outdoor; 

metropolitan area. Contact: Griffith 

Enterprises, Roxy Theatre Building, 1527 

Washington Avenue, Miami Beach, Florida 

33139. 

WANTED TO BUY or lease: Indoor or 

outdoor theatres in netropolitan areas 

population at least 100,000. Contact: Alan 

Horwitz, Olympic Films, 8816 Sunset Blvd., 

Los Angeles, California. 

WILL RENT OR LEASE: Indoor ths-atre, 

metropolitan areas m any state with population 

at least 100,000. Contact Americana 

Entertainment Association 929 E. 139th 

Avenue, Tampa, Florida 33612. 

WANTED TO BUY OR LEASE: Indoor theatres 

in Metropolitan areas, or what have 

you. We will answer all inquiries. Try us. 

Contact, Entertainment System, Inc., 572 

So. Salina Street, Syracuse, New York. 

operating condition? Our Loose-Leal Service 

Manual on SERVICING SOUND & RE- 

PAIRING PROJECTORS WILL TELL You 

'HOW." Covering Old and New Simplex 

Projectors, Brenkert, Century, Motiograph, 

etc. Fasy-to-understand service data. 

Service instructions on tube and transistor 

sound systems, old and new; 

schematics and drawings. The only 

Lôse-Leal PRACTICAL MANUAL NOW 

PUBLISHED. We keep you up-to-date with 

new pages every month for one year plus 

service bulletins EVERY MONTH for ONE 

YEAR. The price? ONLY $8.50 in U.S.A.; 

Canada: $9.95. Data is Reliable and 

Authentic. Edited By the writer with 30 

years of Experience; 15 years Technical 

Editor the MODERN THEATRE. (Cash 

Check, or P.O. No CODs.) WESLEY 

TROUT, EDITOR. Bass Bldg., Box 575. 

SUBSCRIPTION 

ORDER FORM 

BOXOFFICE: 

825 Van Brunt Blvd. 


Please enter my subscription to BOX- 

OFFICE. 51 issues per year (13 of 

which contain The MODERN THEATRE 

Section). 

I YEA1 $5 

2 YEARS $8 

3 YEARS $10 

Outside U.S., Canada and Pan- 

American Union. $10.00 Per Year. 

Remittance Enclosed 

Q Send Invoice 

THEATRE 

_. 

STREET 

TOWN .. 

STATE . 

NAME 

ZIP CODE ... 

POSITION

Elvira 

AND COMING VERY SOON: "VERY HAPPY ALEXANDER"—AVERY HAPPY FILM! 

Cinema V Distributin g, Inc. 

Contact: James Hendel, 595 Madison Ave. 

New York City, N.Y. HA1-5555

Boxoffice-July.22.1968

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