Reducing Poverty with Banana Paper: Ekberg Satoko / Social Entrepreneur

Ekberg Satoko started a business making Fair Trade verified paper from banana stems in Zambia, which is helping support farmers and create jobs. She talks about her approach to reducing poverty.

Transcript

00:09

About 70 percent of Zambia's 20 million residents live below the international poverty line of two dollars and fifteen cents per day.

00:21

Our guest Ekberg Satoko is taking action to help alleviate this dire situation.

00:29

At the core of her efforts is a fruit that grows naturally and abundantly in Zambia - the banana.

00:39

She's built a business making and selling paper made from banana stems, which are normally thrown away as garbage.

00:46

The goal is to generate income and jobs in rural areas.

00:52

Before I get the job from banana factory, it was very difficult for me to earn something that I can take someone to college,

01:03

but once I get the job, now things are easy for me.

01:10

The banana paper has been turned into items such as letter paper, notebooks, and paper bags.

01:16

These products are sold in 29 countries around the world, including Japan and the UK, and sales have been increasing every year.

01:26

We ask Ekberg about her unique approach to using bananas to reduce poverty in Zambia.

01:37

We are using the banana fibers, which grows only one year, instead of the normal paper material,

01:45

which is the wood pulp, which is growing sometimes five, six years, up to 30 years.

01:54

Therefore, our banana paper is more sustainable way of making papers.

02:01

This is the village of Mfuwe, located about 500 kilometers east of the Zambian capital of Lusaka.

02:09

This village of banana fields is Ekberg's base of operations.

02:16

She purchases banana stems from partner banana farmers.

02:20

Then, the fibers are extracted in-house at this factory.

02:24

There are 25 workers here, all Zambians.

02:29

The extracted fibers are dried in the sun.

02:32

Everything up to this point is done locally in Zambia.

02:36

The papermaking is done in Japan.

02:40

We used to use just by hand, but now we have a very simple machine to extract the banana fibers.

02:49

By hand, maybe in a day, 5 kgs or so, 5 kilograms.

02:56

Now we can produce per day, 50 kilograms, instead of the 5 kilograms.

03:07

The fibers are sent to a papermaking company in Echizen City, Fukui Prefecture,

03:11

a production center for traditional Japanese washi paper.

03:19

First, they mix together water and wood pulp.

03:26

Then comes banana pulp, which is made by mixing the fibers with caustic soda

03:32

and boiling the mixture at a high temperature for a long time until it softens.

03:39

They add 5 to 20 percent banana pulp by weight and blend the mixture until smooth.

03:48

Next, a papermaking machine turns the pulp mixture into long sheets...

03:56

...which are then cut into smaller sheets.

03:58

The banana stem paper is ready.

04:05

It's always feeling wonderful to see the finished paper,

04:10

because we know how much effort we have put in Zambia.

04:16

So, it's a very special moment every time for me to see this paper.

04:23

Their banana stem paper is now being turned into over 150 different products,

04:28

which are sold at stationery stores across Japan and online.

04:35

Fortunately, our banana paper story is introduced in the textbook for high school students to learn English.

04:44

And then, some of the students from different high schools,

04:50

they get so impressed, and they decided to negotiate directly together with the principals.

04:59

And then, they asked him or her to use banana papers for their graduate certificate.

05:07

So, they adopted our banana papers for that purpose.

05:14

Ekberg's idea for her business came from a trip she took in 2006.

05:21

She was working at an environmental consulting firm at the time, and visited Zambia with her Swedish husband.

05:29

The purpose of their trip was to see the wildlife at one of the country's national parks,

05:34

but they were shocked when they saw the poor living conditions of people in a nearby village.

05:43

Mfuwe is a beautiful place, first of all, and a lot of wildlife and wild animals and so on.

05:52

And also with beautiful people.

05:54

But at the same time, we found out the poverty problem is very severe,

06:00

and it connects to the illegal poaching of wildlife and also illegal logging, the cutting the forest,

06:10

to get it and sell those wood for cooking.

06:16

So at that time, we saw the clear link between the poverty problem and also those environmental issues.

06:26

We wanted to start something that we can directly create the job opportunities for local people.

06:34

And then, we looked for other options.

06:39

And then, we found out people can make the papers out of banana fibers.

06:47

Ekberg started approaching local banana farmers and sharing her idea to make banana paper.

06:55

But she says their reaction was not what she expected.

07:02

They didn't believe us at all at the beginning.

07:06

They had that banana farms more than, more than 30 years,

07:11

but for them, it was the first time for them to hear that you can make the papers out of banana fibers.

07:21

They thought we are making jokes with them.

07:25

Many of them wouldn't give her the time of day, but she managed to find four farmers who showed an interest.

07:32

Together, they began extracting fibers from the banana stems.

07:41

They found that hours of hard work yielded only a small amount.

07:48

Since they couldn't turn it into paper themselves, Ekberg decided to ask a Japanese firm to handle it.

07:57

She contacted every papermaking company she could find in Japan, asking for their cooperation, but most refused.

08:05

The only firm that got on board is this one, which remains their only papermaking partner to this day.

08:12

At first...

08:15

we simply turned the banana fibers into powder

08:22

and threw it in with the other raw materials.

08:29

But the finished paper would be uneven.

08:36

When you'd print something on it, it came out patchy.

08:41

And it was prone to damaging the printer.

08:46

There were a variety of issues.

08:50

We'd develop samples and show the client.

08:54

Based on their feedback, we'd make revisions.

08:59

It took us about three years to arrive at what we have now.

09:04

Ekberg-san was determined to get banana paper out into the world.

09:09

We thought what she was doing was really cool.

09:15

They were so open towards the new ideas, and also they are very willing to help us,

09:23

even at the early stage when we don't know what happened next step,

09:30

yeah, so we very appreciated that this kind of the meeting.

09:39

A year later, in 2012, she and her husband, Peo, established their company.

09:47

In 2014, they built a factory in Zambia.

09:53

The company currently has contracts with 60 banana farmers.

09:57

By purchasing their banana stems at a fair price, they're helping bolster their income.

10:05

Online staff meetings are held regularly to share updates and stay in close contact.

10:12

How's everything now?

10:15

Yeah, the load shedding, yeah, like for this week, schedule is from 05 until 17 hours.

10:25

So, 17 hours, everyday?

10:29

Every day, yeah.

10:32

For just this week.

10:34

Next week, we can get.

10:36

OK, so we will get some electricity?

10:40

Yeah, during the daytime, yeah.

10:44

So I'm really saying thank you so much for banana factory,

10:49

for the opportunity given to me to have a job.

10:54

Now I'm able to take my wife to school that is college level.

11:01

She wants to become a nurse.

11:03

And my daughter at preschool level.

11:06

So next Monday, they'll be some opening.

11:09

So "zikomo kwambiri," thanks a lot.

11:13

Usually it is said like the one income support 10 people, or around 10 people.

11:21

So which means we are employing 25 people, means 250 people are depending on that income.

11:30

Thanks to those incomes and the team members making some savings, so which is, you know, we are very happy.

11:42

The company has now been in business for 12 years.

11:47

Up until now, the papermaking and developing of products has been done in Japan, but they hope to do more in Zambia.

11:57

They successfully applied for a partnership with JICA, the agency that handles Japan's official development assistance.

12:04

With their support, they're laying the groundwork to make their plans a reality.

12:11

As a next step, we want to bring the process of pulping to Zambia,

12:18

instead of doing it in Japan, so that we can create more jobs in Zambia.

12:24

If we can succeed to make the pulp in Zambia,

12:29

then, not only that Japan, but also we can sell those pulp to different paper factories in different countries.

12:40

Ekberg is also exploring the possibility of using banana stems beyond papermaking.

12:48

She's working with a professor at Kanazawa University on a research project to turn the fibers into biodegradable plastic.

12:58

They have already the techniques and the technology

13:02

to make the banana fibers into the biodegradable plastic.

13:07

And they are now making different types of the products.

13:14

One of them is water-absorbent polymer,

13:19

so that it can be used like diapers, and also the farming, so that they can keep the water inside the soil.

13:29

So usually the polymer is made by oil-based plastic,

13:37

yeah, but this one is biodegradable and also they're using the banana fibers, so it can be, go into the soil afterwards.

13:46

We want to be like a platform for sustainable innovation, too.

13:53

So not only for papers, but also we want to be very open towards the new ideas to collaborate with different stakeholders.

14:04

So that part we want to put more effort in the future.

14:10

Do you have any words to live by?

14:17

"Fast Alone, Far Together."

14:20

This is an African proverb.

14:22

And it says if you want to go fast, go alone, but if you want to go far, go together.

14:31

Through this, our banana paper project,

14:34

we are collaborating with a lot of different stakeholders, partners, and also team members, too.

14:42

So without this collaboration we cannot reach, and we couldn't reach this far.

14:48

So it's very important to collaborate and to go together, I think.