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International survey: how people in seven countries see the US, power, threats and alliances

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Are rising gas prices making electric vehicles more appealing to U.S. automobile buyers?

President Trump's second-term job approval rating

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Historical figures

1.Abraham Lincoln81%
2.Martin Luther King, Jr.81%
3.Albert Einstein79%
4.Benjamin Franklin77%
5.Anne Frank75%

United States of America

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Congressional ballot voting intention

Should U.S. authorities arrest Netanyahu if he enters the United States?

Donald Trump is deeply unpopular. Why aren't Democrats doing better in the race for Congress?

Over the last three months, 8% of Americans first turned to AI for health information or advice

Post-tournament analysis: The 16 brands that won FIFA World Cup 2026

When do U.S. consumers buy sunscreen and what matters most when choosing SPF?

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International survey: how people in seven countries see the US, power, threats and alliances

Voting intention, 22-23 July 2026: Ref 23%, Lab 21%, Con 20%, LD 14%, Grn 13%

Government approval

Research surveys

Market research to suit your needs and budget, from our self-serve research platform to working with a researcher.

OOH effectiveness: Britons frequently notice out-of-home advertising, and many act on what they see

United States of America

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Voting intention

Which do you think it is possible to throw further: a baguette or a naan bread?

Was the FIFA World Cup 2026 well-received compared to previous tournaments?

Political favourability ratings, July 2026

42% of Britons don’t trust financial institutions

Sun cream stats: When do Britons buy SPF, and what factors matter most?

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Retail Media wirkt – aber anders als gedacht: Neue YouGov-Studie zeigt erstmals die Shopper-Perspektive auf Werbung am Point of Sale

[On-Demand Webinar] Zwischen Zielgruppe und Zeitgeist - Mit den Sinus Milieus Zukunftspotenziale erkennen

[On-Demand Webinar] Mehr Wirkung durch Mehrwertanalysen in den Jahresgesprächen

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YouGov News Tracker

Vom Tablet zur Gaming-Konsole: So verändert sich die Medienwelt von Kindern zwischen 3 und 13 Jahren

Neue Studie zur Web-Suche in Deutschland: KI-Assistenten sind wichtiger ergänzender Suchkanal, doch Suchmaschinen bleiben führend

Welches Getränk trinken Sie an heißen Sommertagen am liebsten?

Warum KI-Workflows verlässliche menschliche Daten benötigen

Der Brotmarkt schrumpft - Klassische Bäckereien werden bevorzugt, gekauft wird dennoch häufiger bei SB-Backstationen

Kids@Screens: Eine Studie von YouGov Shopper Media

Temu ist doppelt so relevant wie Shein – und hat eine deutlich ältere Kernzielgruppe

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Prix, confiance, consommation : les nouvelles priorités des Français face aux incertitudes énergétiques

[France] Searching for answers: How AI is changing online discovery in 2026

Tour de France 2026 : Les Français seront-ils au rendez-vous ?

Suivi de la santé de marque

YouGov positionne votre marque : ce que les gens en pensent, où ils la perçoivent, et pourquoi ils y croient.

Voyages : comment la géopolitique redessine les choix des Français

Soldes d'été 2026 : entre regain d'intérêt, arbitrages et mutation des comportements

Étude YouGov sur la Coupe du monde de la FIFA 2026 : avant le début du tournoi, les Suisses se montraient plus enthousiastes que les Allemands

Kick-Off 2026 : la Suisse en pleine fièvre de la Coupe du monde ?

Coupe du Monde de la FIFA 2026 : entre ferveur, indifférence et désamour…

[On demand] Tous durables ? Les 4 visages de la consommation responsable

La tendance au rejet du plafond démographique se confirme, les chances d'adoption de la loi sur le service civil s'amenuisent

French Days 2026 : un parcours d’achat digital first pour un événement encore en quête de singularité

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YouGov España: marcas con mayor crecimiento en WOM

Aire acondicionado: ¿Uno más en los hogares españoles?

Menos salas, más pantallas: la nueva forma de ver cine en España

Seguimiento y medición de marca

YouGov pone tu marca en contexto con precisión: cómo la percibe la gente, dónde la ve y por qué cree en ella.

YouGov España Anunciantes del mes 2026

Conciertos, ¿el nuevo ocio de lujo en España?

Bizum en tienda física: alto conocimiento, baja conversión y hábito dominado por la tarjeta

YouGov España: marcas con mayor crecimiento en WOM (Mayo 2026)

Optimismo con España: así vivirá el Mundial 2026 la afición española

Más allá de lo que se oye: Informe sobre publicidad en podcasts en España 2026

YouGov AI Agent: habla con tus datos en tiempo real

Los cruceros mantienen un posicionamiento de nicho en España con un claro potencial de crecimiento

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Italia 2026: vivere meglio, non più vivere al massimo

In uscita Odissea, il nuovo film di Christopher Nolan: cosa ne pensa il pubblico italiano?

Lasonil: Pharma Brand Mover di giugno 2026

Monitoraggio della salute del brand

YouGov colloca il tuo brand nel giusto contesto: come viene percepito, dove viene visto e perché le persone ci credono.

GLP-1 e farmaci per la perdita di peso: Come stanno ridefinendo il settore FMCG

Il benessere mentale in Italia: abitudini, motivazioni e barriere alla meditazione

Il Fascino dell’Asia: Perchè gli shoppers guardano all’Oriente e cosa significa per FMCG and retail

YouGov AI Agent: parla con i tuoi dati in tempo reale

Foot Locker: Retail Brand Mover di Maggio 2026

Ferrari Luce: tra entusiasmo e rivoluzione, come risponde il pubblico

The Gap Opportunity: Valorizzare nuovi segmenti caratterizzati da driver e dinamiche distintive

Protezione solare: abitudini d’uso e acquisto nel 2026

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Australians see a more uncertain world as confidence in the US declines and China's influence grows

Denmark Word of Mouth Risers 2026

Finland Word of Mouth Risers 2026

YouGov Parallax

The world’s first research product to combine AI-powered simulation with real-world validation.

Sweden Word of Mouth Risers 2026

India Word of Mouth Risers 2026

Australia Word of Mouth Risers 2026

Canada Word of Mouth Risers 2026

Singapore Word of Mouth Risers 2026

Thailand Word of Mouth Risers 2026

India Biggest Brand Movers 2026

Australia Biggest Brand Movers 2026

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