When I started as a graphic designer, I often struggled with my layout design, unsure about placement and size. I only realised as I learned more that this was due to my poor understanding of visual hierarchy. Visual hierarchy isn’t just about making things look good, it’s about making them work. Here’s what it contributes to great design: 1. Clarity: It organises information so viewers understand what matters first. 2. Focus: It directs attention to key messages or actions. 3. Flow: It...
Get the most out of your mood boards. Mood boards are an excellent way to begin the visual branding process. They aren’t the first step, but they are essential for getting on the same page as a client or designer. Before moving on to more extensive branding design, the mood board should evoke your distinct style and identity. Don’t just pick a pre-existing mood board to employ for your brand. It must be one-of-a-kind and unique to you! Follow my template to ensure you get it spot-on. ...
There’s no contest when it comes to precision design, but Canva and Photoshop have their place as design solutions. I did a quote post before. Confession: I sometimes use Canva. It’s like fast food, not great, but it’s faster. And that’s how I use Canva for quick, simple design jobs. Nothing wrong with it. But for precision work for my clients, it’s back to the Adobe trio of Photoshop, Illustrator, and InDesign. This quick side-by-side will help you choose your creative weapon. Have a c...
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