diff --git a/src/dlthub_init/telemetry.py b/src/dlthub_init/telemetry.py
index 01cf36a..125271c 100644
--- a/src/dlthub_init/telemetry.py
+++ b/src/dlthub_init/telemetry.py
@@ -33,6 +33,7 @@
 _ACTOR_TYPE = "visitor"
 _OBJECT_TYPE = "uvx_command"
 _OBJECT_ID = "dlthub-init"
+_CONTEXT = "uvx-init"
 _SOURCE = "uvx"
 
 RunStatus = Literal["success", "failed", "cancelled"]
@@ -212,6 +213,7 @@ def _base_properties(device_id: str) -> dict[str, object]:
         "actor_id": device_id,
         "object_type": _OBJECT_TYPE,
         "object_id": _OBJECT_ID,
+        "context": _CONTEXT,
         "source": _SOURCE,
         "device_id": device_id,
         "session_id": secrets.token_hex(16),
diff --git a/tests/test_telemetry.py b/tests/test_telemetry.py
index a62fe7b..afb5070 100644
--- a/tests/test_telemetry.py
+++ b/tests/test_telemetry.py
@@ -223,6 +223,7 @@ def test_track_run_emits_taxonomy_event(self) -> None:
         self.assertEqual(props["actor_id"], "device-123")
         self.assertEqual(props["object_type"], "uvx_command")
         self.assertEqual(props["object_id"], "dlthub-init")
+        self.assertEqual(props["context"], "uvx-init")
         self.assertEqual(props["source"], "uvx")
         self.assertEqual(props["device_id"], "device-123")
         self.assertEqual(props["cli_version"], telemetry.VERSION)