R code for estimation of latent class logit model with aggregate data

Developing a data driven customer equity model for a nonprofit organization

An ML solution for predicting optimal stock levels [moved to closed source]

Marketing Analytics

Code and data examples included in the book "Marketing Data Science" by Thomas W. Miller.

Marketing Channel Attribution using Markov Model

📦 R interface to the Datorama Query & Platform API

Easy computation of Marketing Metrics in R

Practice makes perfect! It is all codes that I experienced while studying

A data-driven communication strategy with Email Engagement Model, Cluster Analysis and Churn Prediction

Machine learning models build on real time data

R codes for basic algorithms in Marketing models and multi variate statistics

Multi-channel and dynamic revenue attribution for effective budget allocation

This repo contains project(s) from the Marketing Analytics course.

This projects explores the bank marketing dataset using automatic EDA packages in R.

Research R-1400-02 in Ostadkar Research Lab. in the field of Fulfillment Process Optimization.

Analysis that identifies diabetic patients and marketing for pharmaceutical company.

Auto market segments identification with K-means

Telemarketing (yes/no) - loan acquisition bank campaign with XGBoost