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Beginner’s Guide to SEO
A curated set of SEO guides to help you learn the basics, improve rankings, and build real-world SEO skills.
This beginner’s guide, consisting of ten chapters, has everything you need to understand the basics of SEO and start ranking higher.
Before you start learning SEO, you need to understand how search engines work.
Before you start learning SEO, you need to understand how search engines work.
Learn how to set your website up for SEO success, and get to grips with the four main facets of SEO.
Learn how to set your website up for SEO success, and get to grips with the four main facets of SEO.
The starting point in SEO is to understand what your target customers are searching for.
The starting point in SEO is to understand what your target customers are searching for.
Learn how to create content that ranks in search engines.
Learn how to create content that ranks in search engines.
This is where you optimize your pages to help search engines understand them.
Include your target keyword in relevant places
Use header tags to structure your page
Write a compelling title tag
Write an engaging meta description
Set SEO-friendly URLs
Add internal links in useful places
Add external links
Optimize your images
Fill your content gaps
Show off your experience and expertise
Optimize for zero-click search
Get rich results with schema markup
Improve user experience
Monitor your on-page SEO performance
This is where you optimize your pages to help search engines understand them.
Include your target keyword in relevant places
Use header tags to structure your page
Write a compelling title tag
Write an engaging meta description
Set SEO-friendly URLs
Add internal links in useful places
Add external links
Optimize your images
Fill your content gaps
Show off your experience and expertise
Optimize for zero-click search
Get rich results with schema markup
Improve user experience
Monitor your on-page SEO performance
Learn how to create content that ranks in search engines.
Learn how to create content that ranks in search engines.
It’s important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.
It’s important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.
Learn how to improve your visibility in local search results and get more customers from your area.
Learn how to improve your visibility in local search results and get more customers from your area.
You can’t talk about SEO today without mentioning generative AI.
You can’t talk about SEO today without mentioning generative AI.
Learn exactly how AI search engines like ChatGPT generate their answers and choose which brands and products to mention.
Learn exactly how AI search engines like ChatGPT generate their answers and choose which brands and products to mention.
SEO Book for Beginners
We turned the seven chapters of our beginner’s guide to SEO into a beautiful hardcover book.
Take a look →
SEO Glossary helps you navigate common industry jargon by introducing a few key terms and concepts you should know to get started.
terms in the SEO glossary
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