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CRVFT Gel Pomade 4oz | High Shine/Medium Hold | Water Based/Water Soluble | Ideal For Short/Medium Thin/Thick Hair | For A Clean Cut Look | Men’s Styling Product [Clear], Stylist Approved [Scented]

4.3 out of 5 stars 2,054 ratings
$21.00 with 9 percent savings $5.25 per Ounce
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Style: 4oz
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Purchase options and add-ons

Product Benefits Shine
Hair Type All, Wavy, Curly, Thick, Thin, Straight
Material Type Free Dairy Free
Scent Boss
Liquid Volume 4 Fluid Ounces

About this item

  • ALL-DAY HOLD - We wanted people to stop worrying about having to add multiple layers of product, leaving your hair dry and clumpy. Unlike a standard gel product, enjoy an all-day hold without the crunch you’d typically expect.
  • WATER SOLUBLE & EASY TO WASH OUT - We believe pomade should hold strong and wash out easily. Unlike other oil-based pomades, our water-based gel pomade keeps you looking sharp without feeling like you need a deep clean after using it.
  • WHAT TO EXPECT - Say goodbye to dark and grimy pomades that leave your hair feeling greasy. This gel pomade goes on clean and clear, infused with a fresh aqua musk scent. Don't be concerned if you see some extra room in the jar, this pomade is water-based and sometimes sits unevenly in the container. When applying, ensure hair is not wet but slightly damp, to avoid clumping and flakes.
  • MEDIUM SHINE & PERFECT FOR ALL HAIR TYPES - Whether your hair’s long, short, curly, wavy, thick, thin, or straight CRVFT's pomade works with all types of hair sure to provide hold and finish that’s irreplaceable.
  • YOUR NEW FAVORITE HAIR PRODUCT. GUARANTEED. FREE RETURNS - As a small homegrown company, we're only as strong as the community that backs us. Whether you're a long-time customer or someone just starting to get their hair right, let us know if your product doesn't live up to expectations and we'll make it right.
› See more product details

Additional Details

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CRVFT Gel Pomade 4oz | High Shine/Medium Hold | Water Based/Water Soluble | Ideal For Short/Medium Thin/Thick Hair | For A Cl
This item: CRVFT Gel Pomade 4oz | High Shine/Medium Hold | Water Based/Water Soluble | Ideal For Short/Medium Thin/Thick Hair | For A Clean Cut Look | Men’s Styling Product [Clear], Stylist Approved [Scented]
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From the brand

Product Description

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
gel pomade bio
gel pomade closing

  • A gel pomade is a hair styling product that provides a medium hold and high shine, and is different from other hair products like wax or clay due to its texture and consistency.

  • Gel pomade is best suited for short to medium hair and is versatile across different hair types.

  • It is recommended to apply gel pomade to damp or dry hair for the best results, but it can be used on wet hair as well.

  • Yes, you can use gel pomade every day, but it is important to wash your hair regularly to avoid product buildup.

  • Use warm water and a gentle shampoo to wash out gel pomade from your hair.

Gel Pomade

Product Comparison

Clean Cut Look

Main Benefit

Texture & Volume

Medium Hold

Hold

Light Hold

High Shine

Finish

Natural Finish

Water-Based

Key Ingredient

Sea Salt

Styled

Look

Natural Waves

Gel Pomade

Product

Sea Salt Spray

Clean Cut Look

Main Benefit

Texture & Volume

Medium Hold

Hold

Medium Hold

High Shine

Finish

Matte Finish

Water-Based

Key Ingredient

Kaolinite Clay

Styled

Look

Relaxed & Reworkable

Gel Pomade

Product

Hair Clay

—

Main Benefit

—
—

Hold

—
—

Finish

—
—

Key Ingredient

—
—

Look

—
—

Product

—

Clean Cut Look

Main Benefit

Add Weight

Medium Hold

Hold

Medium Hold

High Shine

Finish

Medium Shine

Water-Based

Key Ingredient

Shea Butter

Styled

Look

Styled & Reworkable

Gel Pomade

Product

Hair Wax

hair product suite

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2 x 2 x 2 inches; 7.04 ounces
  • UPC ‏ : ‎ 860779000423
  • Manufacturer ‏ : ‎ Hair Craft Co.
  • ASIN ‏ : ‎ B07BLRRB33
  • Customer Reviews:
    4.3 out of 5 stars 2,054 ratings

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This Item
CRVFT Gel Pomade 4oz | High Shine/Medium Hold | Water Based/Water Soluble | Ideal For Short/Medium Thin/Thick Hair | For A Clean Cut Look | Men’s Styling Product [Clear], Stylist Approved [Scented]
CRVFT Gel Pomade 4oz | High Shine/Medium Hold | Water Based/Water Soluble | Ideal For Short/Medium Thin/Thick Hair | For A Clean Cut Look | Men’s Styling Product [Clear], Stylist Approved [Scented]
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Price-9% $21.00
List: $23.00		$15.00$12.99-23% $5.33
List: $6.89		-10% $11.72
List: $12.99		-16% $5.84
List: $6.99
Price Per Unit$5.25 / Ounce$7.50 / Fl Oz$3.25 / Fl Oz$0.67 / Ounce$2.93 / Ounce$2.92 / Ounce
Delivery
Get it as soon as Monday, Apr 7
Get it as soon as Monday, Apr 7
Get it as soon as Monday, Apr 7
Get it as soon as Monday, Apr 7
Get it as soon as Monday, Apr 7
Get it as soon as Monday, Apr 7
Customer Ratings
4.34.3 out of 5 stars2,054
4.04.0 out of 5 stars93
4.54.5 out of 5 stars1,957
4.54.5 out of 5 stars60,746
4.34.3 out of 5 stars4,471
4.44.4 out of 5 stars2,039
Sold By
form
scent
liquid volume
hair type
product benefit

Important information

Ingredients

Water, Hydrogen Ion, Glycerin, Steartrimonium Chloride, Propylene Glycol, Fragrance, Beeswax, Ethoxylate, Argan Oil

Directions

To prepare your Hair Craft, begin with your hair dry for best results. Start with dime sized amount pomade, rub into dry palms and fingers to heat up for maximum malleability. Work into hair with fingertips from the roots up evenly to prevent dreaded clumping. To increase the hold add more pomade as needed. Style and shape with comb or fingertips to your desired sculpt. Now...Take a step back, admire greatness, and enjoy the all-day-medium hold. To remove, simply wash out hair with warm water.

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Customer reviews

4.3 out of 5 stars
2,054 global ratings

Review this product

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Write a customer review

Customers say

Customers find this gel pomade to be of good quality, with a medium to stiff hold that keeps hair in place throughout the day. The product has a nice semi-matte finish, is easy to work with, and washes out easily. They appreciate its pleasant scent and consider it reasonably priced, with one customer noting it lasts through a 12-hour hospital shift.

AI-generated from the text of customer reviews

Select to learn more

221 customers mention "Product quality"221 positive0 negative

Customers find the gel pomade to be effective and of superb quality, noting it's great for regular use.

"...Hair Craft is the perfect pomade, it gives you the same semi-matte and natural look of clay with the spread ability of a pomade...." Read more

"...If you don't use a comb, this product works well and looks great if you style it with you fingers...." Read more

"...However, unlike a gel, it's still reworkable throughout the day and doesn't destroy your hair. So yeah, I love this stuff...." Read more

"Really does the job. I use it daily." Read more

208 customers mention "Hold"165 positive43 negative

Customers appreciate the gel's hold, noting it keeps hair in place throughout the day with a medium to stiff consistency.

"...It also has a strong hold that lasts all day, and is able to be washed away easily...." Read more

"...For a pomade that is easy to apply, smells great, has perfect hold, inexpensive and makes my hair look awesome, there is no reason not to try this...." Read more

"...Overall: 9.6/10 tldr; as advertised: strong hold, semi-matte finish. Holds REALLY well. Smells AWESOME. Washes out easily. ***..." Read more

"...I have super thick, curly frizzy hair and it holds it like a champ. Lasts the entire day, and is reworkable by adding a little bit of water...." Read more

199 customers mention "Scent"174 positive25 negative

Customers like the gel's scent.

"...Besides the great performance, Hair Craft also has a great scent and does not test on animals which is an added bonus." Read more

"...For a pomade that is easy to apply, smells great, has perfect hold, inexpensive and makes my hair look awesome, there is no reason not to try this...." Read more

"...Smell: 10/10. Still the best smelling product out there! Workability: 7/10 (down from 8.5/10)...." Read more

"Smells great and goes on easy enough but it’s not for me, it’s relatively easy to use and holds pretty decent but I don’t know if it’s the kind of..." Read more

96 customers mention "Value for money"70 positive26 negative

Customers find the gel pomade reasonably priced and worth trying.

"...For a pomade that is easy to apply, smells great, has perfect hold, inexpensive and makes my hair look awesome, there is no reason not to try this...." Read more

"...I really loved it. Its scent really smells beautiful and the price is the best and does help me out with my greaser hairstyle...." Read more

"...year old grandma's shampoo set salon - bad old lady perfume and cheap hairspray. There is nothing pomade or masculine about it at all...." Read more

"...After checking out the reviews for this less expensive option I decided to try it out. I immediately noticed it smelled really nice...." Read more

84 customers mention "Shine"61 positive23 negative

Customers appreciate the gel's shine, describing it as nice with a semi-matte finish, though one customer mentions it looks like white crusty sputum.

"...is the perfect pomade, it gives you the same semi-matte and natural look of clay with the spread ability of a pomade...." Read more

"...Overall: 9.6/10 tldr; as advertised: strong hold, semi-matte finish. Holds REALLY well. Smells AWESOME. Washes out easily. ***..." Read more

"...That finish though. Semi-Matte looks amazing; kind of like adding a satin finish to your hair...." Read more

"...It has a decent hold but basically no shine at all if that is the type of products you are looking for." Read more

76 customers mention "Ease of application"69 positive7 negative

Customers find the gel pomade easy to apply and work with, making their hair manageable.

"...For a pomade that is easy to apply, smells great, has perfect hold, inexpensive and makes my hair look awesome, there is no reason not to try this...." Read more

"I absolutely love this stuff. So easy to work with; it's not as thick as say Suavecito's Firme hold...." Read more

"...great and goes on easy enough but it’s not for me, it’s relatively easy to use and holds pretty decent but I don’t know if it’s the kind of hair I..." Read more

"Super easy to use and smells great!" Read more

61 customers mention "Day hold"51 positive10 negative

Customers praise the gel's all-day hold, noting it stays strong throughout the day, with one customer mentioning it lasts through a 12-hour hospital shift.

"...It also has a strong hold that lasts all day, and is able to be washed away easily...." Read more

"...Lasts the entire day, and is reworkable by adding a little bit of water. That finish though...." Read more

"...This is it! I’ve used it for over 2 years and I still love it. Lasts all day (or all night!). Not sticky or pasty. Quality solid product." Read more

"...amount in my hair every morning before work and it holds all day with no issues or frustrations...." Read more

60 customers mention "Washability"55 positive5 negative

Customers find the gel pomade washes out easily, with one customer noting it rinses off hands without residue.

"...It also has a strong hold that lasts all day, and is able to be washed away easily...." Read more

"...looking hold without that greasy feel or appearance and it washes out very easily...." Read more

"...then likely be great for those with thick hair types though it does wash it well!..." Read more

"...It’s super easy to wash off my hands too. No slick residue after use. Can’t beat this stuff for the price...." Read more

My first Hair Craft Co. Pomade 4oz and my second order aswell.
5 out of 5 stars
My first Hair Craft Co. Pomade 4oz and my second order aswell.
I love this hair pomade! The first time I saw this on Amazon. I was always curious about it cause I was looking for pomades and hair gels that smell the best and has the best fragrance that would make you get compliments a lot. I bought these after reading the reviews on Amazon. I took a chance and after it finally came. I really loved it. Its scent really smells beautiful and the price is the best and does help me out with my greaser hairstyle. I honestly recommend this hair pomade for any guy especially for any occasion to smell the best and the best part. The price is perfect. I'm now a hair craft loyal customer now. And I hope they make new style pomades with new and best-smelling fragrance like this in the future someday. Best hair pomade ever and best smell ever cheers to the company and the co-founders of this pomade and company. Co-Founder and CEO Leo Carrillo III and Co-Founder | and CFO Alex Padua. You guys are the best and thank you for creating this pomade gel. Cheers to you :DThe present-day update. After I bought this pomade I really loved it because I get many compliments from it smell beautiful and I didn't wanna lose my reputation and the man who smells the best at work like always. So I bought a second one and it came for the first time with the box. And I freaking love how cool it looks and made me smile. So like I said I'm always gonna now be a hair craft pomade customer like always now thank you and hope new ones come out someday :D
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Top reviews from the United States

  • an smol coffee beane
    5.0 out of 5 stars Fantastic pomade
    Reviewed in the United States on March 29, 2025
    Style: 2ozVerified Purchase
    Smells great, gives me a natural looking hold without that greasy feel or appearance and it washes out very easily.

    Been using it for a year consistently and haven’t looked back since. Wish I had tried it out sooner and hope they continue this product for a long time!
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  • Omar
    5.0 out of 5 stars Easy, Incredible Finish, Good Hold.
    Reviewed in the United States on February 17, 2020
    Style: 4ozVerified Purchase
    I absolutely love this stuff. So easy to work with; it's not as thick as say Suavecito's Firme hold. And unlike that, too, it doesn't dry out your hair when you wash it out.
    If you apply to 95% dry hair you will get a hold that's Strong-Medium. I have super thick, curly frizzy hair and it holds it like a champ. Lasts the entire day, and is reworkable by adding a little bit of water.
    That finish though. Semi-Matte looks amazing; kind of like adding a satin finish to your hair. It almost looks natural with just the slightest bit of shine; it's great.
    Some people are complaining that it feels like a gel, and I get it; this stuff gets pretty hard when it dries up. And if you don't spread it evenly/put too much, it will flake. However, unlike a gel, it's still reworkable throughout the day and doesn't destroy your hair.
    So yeah, I love this stuff. Even if it costed double the price I would still pay for it; it's that good.
    Helpful
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  • Jerrick
    4.0 out of 5 stars Lasts A 12-Hour Shift @ The Hospital! Great for Thick, Straight Hair!
    Reviewed in the United States on January 27, 2019
    Style: 4ozVerified Purchase
    To preface this review, I have straight, thick Asian hair (medium-long combover) and I work in the hospital as a nurse so I need something that'll last the running around and helping patients move.

    I've tried A LOT of pomades and this is comes in a close 2nd to Imperial's Classic Pomade and before Suavecito's Firme Hold. I've also tried Layrite, JS Sloane, Cock Grease, etc.

    Hold: 10/10. As above, this thing keeps my thick, straight Asian hair in a flawless combover during a 12 hr shift as a RN. A big plus is that a little goes long way. Usually with Imperial and Suavecito, I have to use a little more product that other people for my type of hair. Even after a rough gym session, my hair stays in place. If I leave the product in overnight, only a few hairs are outta place from tossing and turning while I sleep.

    Smell: 10/10. Smells AMAZING. Has a fresh, light masculine smell. A lot better than Imperial's melon scent & better than Suavecito's musky, overpowering scent.

    Workability: 8.5/10. This is the only place where Hair Craft loses some points. Directions say to work into dry hair esp. if you want that matte look (which is what I want), but if you have thick, straight hair and need a little more time to work the product in, it becomes a little tricky. If you don't use a comb, this product works well and looks great if you style it with you fingers. The product dries pretty quickly, so if you use a comb, you have to work it in and style it a little faster than Suavecito. Either that or work it in when your hair is the slightest bit of wet, but then you won't get as much of the matte appearance.

    Sheen: 10/10 (when compared to other pomades). 9/10 (for my personal taste). Dries on semi-matte, as advertised. Actually has more of a matte appearance than Imperial & Suavecito, which I like a lot. I would like an ultra matte product like Hanz de Fuko's claymation (which is my favorite product when I have short-medium hair), but for pomades, this is the top when it comes to "matte-ness"

    Washability: 10/10. Washes right out with water alone, even before applying shampoo. Probably the easiest to wash out out of all the pomades I've tried! I was skeptical about how easily it'll wash out cause it lists "beeswax" as an ingredient. My hair is already soft, but it's actually soft right after showering, even the day after (probably due to the argan oil listed in its ingredients). Sometimes Suavecito can dry out my hair and my scalp and exacerbate my dandruff. Haven't had a problem with dry hair or dandruff yet.

    Restyling: 9/10. Not as good as Imperial. Same as Suavecito. A day after leaving the product in, the product sticks so well you have to put a little more water to restyle it or else you'll be pulling your hair as your fingers or comb won't glide as easily, and the product washes off so easily (blessing & a curse) by the time you can rework it, you've washed some of the product out so it loses hold. But you just have to add a little more and you're good.

    Packaging: 10/10. My gf does some graphic design so I'm familiar with packaging and they've got this one right! Classic black container w/ silver lettering/accents. Good choice of fonts & graphics all around the product. The hard plastic container doesn't have a recycling symbol on it which is a shame.

    Overall: 9.6/10

    tldr; as advertised: strong hold, semi-matte finish. Holds REALLY well. Smells AWESOME. Washes out easily.

    ***UPDATE***
    After using this product for a few months and now on my 2nd jar, I have to make some updates on my scoring that dropped this product a little.

    Hold: 9/10 (down from 10/10). The hold is really strong, which I like, it's too crispy like a gel product when dry

    Smell: 10/10. Still the best smelling product out there!

    Workability: 7/10 (down from 8.5/10). As stated above, the product dries out too quickly for my liking so you have to style it pretty quickly. Once it dries, it's hard to restyle cause then it'll lose its hold.

    Sheen: 9/10 (unchanged). Dries on semi-matte, as advertised.

    Washability: 10/10 (unchanged). As above.

    Restyling: 6/10. Very little room for restyling. Dries out and then loses its hold when you rework a comb through your hair even w/ a little bit of water on your comb.

    Packaging: 10/10 (unchanged). As above.

    New avg. score: 8.7/10. Works great if you plan on not touching your hair for 12-16 hrs once styled.
    35 people found this helpful
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  • Amazon Customer
    5.0 out of 5 stars Quality product
    Reviewed in the United States on August 21, 2018
    Style: 4ozVerified Purchase
    I have always used clays for their matte look, but as my hair grew longer, I had to move away from clays. Clays are more difficult to apply, and tend to clump your hair.
    Hair Craft is the perfect pomade, it gives you the same semi-matte and natural look of clay with the spread ability of a pomade. It also has a strong hold that lasts all day, and is able to be washed away easily. The pomade is clear and light weight, which is nice, because it doesn't feel like I'm spreading sticky gunk in my hair.
    Besides the great performance, Hair Craft also has a great scent and does not test on animals which is an added bonus.
    2 people found this helpful
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  • kyung oh
    3.0 out of 5 stars Pretty good, BUT
    Reviewed in the United States on October 31, 2019
    Style: 4ozVerified Purchase
    Smells great and goes on easy enough but it’s not for me, it’s relatively easy to use and holds pretty decent but I don’t know if it’s the kind of hair I have (thick and wavy) but it looks great and then after about 3 hours, the strength completely goes away and leaves my hair feeling super dry and brittle. Tried using it about three times now with the same result. Wetting it and then restyling only helps so much. Again, smells great, goes on easy, but not for my hair
    3 people found this helpful
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  • Cristian
    5.0 out of 5 stars Best hair products in the game
    Reviewed in the United States on January 17, 2025
    Style: 2ozVerified Purchase
    Their gel based promade is the best. 10 out of 10 I don’t put anything else in my hair. Highly recommend
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  • Brian t.
    5.0 out of 5 stars Good shine and great hold all day
    Reviewed in the United States on March 17, 2024
    Style: 4ozVerified Purchase
    Been using this for a couple weeks and would highly recommend it to anyone looking for a medium shine and medium to firm hold. Left my hair still workable while smelling great and smooth. Very comparable if not better than many of the high end pomade’s around. This one just smells much better and the price is right
    Helpful
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  • Mia
    1.0 out of 5 stars Looks like ejaculation in hair.
    Reviewed in the United States on March 14, 2025
    Style: 4ozVerified Purchase
    Goes on clear, dries in a few hours and looks like white crusty sputum. Do not use if you have dark hair.
    Helpful
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