Natural Premium Hair Styling Pomade/Hair Wax - Medium to Strong Hold Clear Thick Formula Palmade Non-Greasy Water Soluble. Made in France. 5oz (Pack of 1)
Purchase options and add-ons
Product Benefits | Firm Hold |
Hair Type | Normal |
Material Type Free | Silicone Free |
Scent | Watermelon |
Liquid Volume | 5 Fluid Ounces |
About this item
- MEDIUM TO STRONG HOLD. Jovinno is among the top-selling water-based pomades in the market. Versatile in its formula and with the ability to create modern to retro hairstyles like pompadours, slick backs, side parts, and natural hairstyles this pomade is the only product your will need to create your desired look. Use less or more product to adjust the hold you're looking for.
- WATER SOLUBLE. Jovinno pomade is quick and easy to wash off without the need of using shampoo. In fact, it's natural ingredients leave your hair feeling healthy, fresh and silky after washing out. Restyle your hair any time of the day by simply adding water.
- NATURAL INGREDIENTS. Jovinno Natural Pomade is not like other typical water-based pomades. This product is made with high-quality natural ingredients sourced from France. Jovinno does not contain harsh chemicals which allow you to maintain healthy non-damaged hair. Great for those who are careful about what they put on their hair.
- MATTE SHINE. Looking for a pomade that is not too shiny or greasy? Jovinno was designed to promote a matte shine finish. Apply to damp hair for a matte shine or blow dry for a dry natural look.
- LIGHTLY SCENTED. Our formula has a unique irresistible scent. Although you might expect a masculine overwhelming cologne aroma our scent is suited for men, women, and children but don't worry the smell won't follow you everywhere you go.
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Product Description

Jovinno Natural Pomade is not like other typical water-based pomades. This product is made from the highest quality natural ingredients sourced from France. Jovinno does not contain harsh chemicals which allow you to maintain healthy non-damaged hair. Jovinno Pomade will give your hair all the control and flexibility needed to easily create your desired look all while nourishing your hair with natural ingredients.
- MEDIUM TO STRONG HOLD. Jovinno is among the top-selling water-based pomades in the market. Versatile in its formula and with the ability to create modern to retro hairstyles like pompadours, slick backs, side parts, and natural hairstyles this pomade is the only product your will need to create your desired look. Use less or more product to adjust the hold you're looking for.
- WATER SOLUBLE. Jovinno pomade is quick and easy to wash off without the need of using shampoo. In fact, it's natural ingredients leave your hair feeling healthy, fresh and silky after washing out. Restyle your hair any time of the day by simply adding water.
- NATURAL INGREDIENTS. Jovinno Natural Pomade is not like other typical water-based pomades. This product is made with high-quality natural ingredients sourced from France. Jovinno does not contain harsh chemicals which allow you to maintain healthy non-damaged hair. Great for those who are careful about what they put on their hair.
- MATTE SHINE. Looking for a pomade that is not too shiny or greasy? Jovinno was designed to promote a matte shine finish. Apply to damp hair for a matte shine or blow dry for a dry natural look.
- LIGHTLY SCENTED. Our formula has a unique irresistible scent. Although you might expect a masculine overwhelming cologne aroma our scent is suited for men, women, and children but don't worry the smell won't follow you everywhere you go.
- TRUSTED BY MANY. Our brand is trusted by many independent hairstylists, barber shops, salons and many people all over. We worked hard in creating formulas that don't just get the job done but also help improve the overall health of your hair. Besides your hair is the most critical aspect of your personal style.
Directions: For A Stronghold And A Matte Shine Finish: 1) Prep The Hair. Wash your hair and towel-dry until your hair is damp enough to feel slightly dry.
2) Begin. Scoop out a dime size or more of Jovinno pomade with your finger. Then rub your palms and fingers together and apply Jovinno Pomade evenly throughout your entire hair (different amount for different hair types).
3) Last Step! If needed take another small amount of pomade and begin styling your hair using a comb, brush or your fingers until you've reached your desired look.

Hemp Seed Oil benefits to the hair and scalp in Jovinno pomade
Hemp Seed Oil Stimulates Hair Growth. Hemp seed oil also helps to enhance the growth of hair on the scalp in a number of ways. Among these is through the Omega-3, Omega-6 and Omega-9 fatty acids, which are necessary in stimulating growth. Hair is made of keratin, up to 90% of which is a protein.

Marshmallow root benefits to the hair and scalp in Jovinno pomade
Marshmallow root also has low concentrations of ceramide precursors, a natural hydrator Thornfeldt said helps with repairing the skin barrier. For hair, mucilage binds to the proteins to make strands look thicker. Baxt added that the slippery substance can also be used as hair detangler and conditioner.

Calendula benefits to the hair and scalp in Jovinno pomade
Calendula and Hair. It is no surprise this herb is being used on hair and scalps. Calendula oil is often used to hydrate dry scalps, remove dandruff, and improve the condition of the scalp. ... The benefits are similar to a scalp massage that increases blood circulation to the Hair follicles.

Rosemary extract
Rosemary essential oil strengthens circulation. ... Beyond stimulating Hair Growth , rosemary essential oil is used to prevent premature graying and dandruff. It may also help dry or itchy scalp

Flax Seeds benefits to the hair and scalp in Jovinno pomade
Flax seeds are high in Omega-3 fatty acids. Omega-3 fatty acids help you avoid a dry, scaly scalp, and nourish your hair. It also increases the hair elasticity – which means less breakage. Plus it can help reduce dandruff.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 3.4 x 3.4 x 2.2 inches; 8 ounces
- Item model number : 126
- UPC : 524636782586
- Manufacturer : Jovinno Inc
- ASIN : B00GMU17XG
- Country of Origin : France
- Best Sellers Rank: #114,733 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #211 in Hair Styling Waxes
- Customer Reviews:
Compare with similar items
This Item ![]() Jovinno Natural Premium Hair Styling Pomade/Hair Wax - Medium to Strong Hold Clear Thick Formula Palmade Non-Greasy Water Soluble. Made in France. 5oz (Pack of 1) | Recommendations | |||||
Try again! Added to Cart Add to cart | Try again! Added to Cart Add to cart | Try again! Added to Cart Add to cart | Try again! Added to Cart Add to cart | Try again! Added to Cart Add to cart | Try again! Added to Cart Add to cart | |
Price | $26.00$26.00 | $21.99$21.99 | $36.00$36.00 | $24.50$24.50 | $23.00$23.00 | $22.00$22.00 |
Price Per Unit | $5.20 / Ounce | $6.47 / Ounce | $18.00 / Ounce | $5.83 / Ounce | $11.50 / Ounce | $3.67 / Ounce |
Delivery | — | Get it as soon as Monday, Apr 7 | Get it as soon as Saturday, Apr 19 | Get it as soon as Monday, Apr 7 | Get it as soon as Monday, Apr 7 | Get it as soon as Monday, Apr 7 |
Customer Ratings | ||||||
Sold By | Jovinno Inc | Flagship Handmade Pomade | New Life Advisors | Amazon.com | Brickell Men's Products | I’M SHOPAHOLIC |
form | Wax | Clay | Clay | Pomade | Clay | Gel |
scent | Watermelon | Rumrunner Xtreme | Original | Mild Cream Soda | Mint | Classic Pomade |
liquid volume | 5 fluid ounces | 3.4 fluid ounces | 2 fluid ounces | 120 milliliters | 2 fluid ounces | 6 fluid ounces |
hair type | Normal | All | All | Curly, Thick, Coarse | Normal | All |
product benefit | Firm Hold | Handmade with the finest ingredients, this pomade is a testament to quality and craftsmanship. You can feel confident using a product that is free from harsh chemicals and artificial additives, as it is designed to enhance the health and vitality of your hair. Embrace the natural beauty of your hair with a product that is both effective and gentle. | Nourishing & Moisturizing for All Hair Types, Hydrating, Firm Hold, Shape & Hold, Smoothening | Firm Hold | Nourishing | The hold strength and shine can be adjusted by how damp the hair is before applying product. |
Videos
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Jovinno Pomade / Hair wax Video Tutorial
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Customer Review: Just found my new hair product!
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Important information
Safety Information
For externa use only, avode contact with eyes. Keep away from naked flame or direct heat sources
Directions
1) Prep The Hair. Wash your hair and towel-dry until your hair is damp enough to feel slightly dry. 2) Begin. Scoop out a dime size or more of Jovinno pomade with your finger. Then rub your palms and fingers together and apply Jovinno Pomade evenly throughout your entire hair (different amount for different hair types). 3) Last Step! If needed take another small amount of pomade and begin styling your hair using a comb, brush or your fingers until you've reached your desired look.
Legal Disclaimer
Keep product in cool and dry place.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this pomade to be the best they've used, with great hold and shine, particularly appreciating its matte finish. The product is made with natural, plant-based ingredients, and customers like that it washes out easily. The stickiness receives mixed feedback - while some say it's neither too sticky nor greasy, others find it leaves their hair feeling sticky. The texture also gets mixed reviews, with some finding it soft while others report their hair feeling slightly crunchy.
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Customers love this hair styling product, describing it as the best pomade they've used.
"...Truly a great product. I've used this for years now and it's never let me down. I am a lifetime customer." Read more
"...Smells great and is soooooo much better for hair than "name brand" chemical filled crap, I can tell within a matter of a week that my hair..." Read more
"Great product, easy to apply, strong enough for a good hold and malleable enough to comb hair as desired...." Read more
"Okay since it's mostly a very pleasant product, I'll start with the negatives---Jovinno, you guys have a very solid merchandise, but why was it..." Read more
Customers appreciate the pomade's hold, noting it stays strong and lasts for a long time, with one customer specifically mentioning its clean combed look.
"...This wax keeps the hair in it's exact place all day effortlessly, without it looking greasy or shiny...." Read more
"Great product, easy to apply, strong enough for a good hold and malleable enough to comb hair as desired...." Read more
"...So does it work? You bet it does! Great hold if you use a lot of it, but about a nickel size swipe with slightly wet hair towel dry hair works..." Read more
"...What I wanted: A product that provided all-day strong support with a matte finish, combined in an all-natural product for relatively cheap...." Read more
Customers like the pomade's pleasant scent.
"...Smells great and is soooooo much better for hair than "name brand" chemical filled crap, I can tell within a matter of a week that my hair..." Read more
"...I love the scent, it reminds me of a jolly rancher type scent, but not too overpowering...." Read more
"...I really like the smell and it is not sticky and washes out very easily...." Read more
"...fragrance too much since I rely on my cologne, but this pomade smells so damn good. I don't know what it is, but it just smells so clean and fresh...." Read more
Customers appreciate that the pomade is made with plant-based ingredients and contains no chemicals.
"My ideal hair wax: natural/plant based, matte shine, strong hold. Jovinno? EXACTLY that...." Read more
"...Finally a product that has only ingredients I can understand and no chemicals! So does it work? You bet it does!..." Read more
"...all-day strong support with a matte finish, combined in an all-natural product for relatively cheap. What I got: EXACTLY what I wanted...." Read more
"...to give it a real shot since Jovinno claims this formula to be fully natural, aka organic. My first use was good...." Read more
Customers appreciate the pomade's shine and matte finish, noting that it looks nice and compliments their hair perfectly.
"My ideal hair wax: natural/plant based, matte shine, strong hold. Jovinno? EXACTLY that...." Read more
"...After trying to find a pomade that would work as desired with a nice matte finish and not too strong of a hold like gel, Jovinno came through as..." Read more
"...I wanted: A product that provided all-day strong support with a matte finish, combined in an all-natural product for relatively cheap...." Read more
"...This stuff is like magic! I get up and my hair looks crazy...I wet it, towel dry it, and then run a small amount through it and I look like a movie..." Read more
Customers find the pomade washes out easily, with one mentioning it's perfect for those who only use shampoo.
"...I really like the smell and it is not sticky and washes out very easily...." Read more
"...had been looking everywhere for a pomade that is natural/healthy, easy to clean, and most importantly, is still able to perform alongside everything..." Read more
"...I love the firm hold, it washes straight out, leaves my hair soft, and made with great ingredients...." Read more
"...And to top it off, it washes out easily from your hair (and hands!)." Read more
Customers have mixed opinions about the pomade's stickiness, with some finding it neither too sticky nor greasy, while others report that it leaves their hair feeling quite sticky.
"...I really like the smell and it is not sticky and washes out very easily...." Read more
"...use any to style your hair the way you like it and it doesn't leave that oily or sticky feeling which tends to be a problem for natural or organic..." Read more
"...the change of consistency in the product, scent, and texture it leaves on your hair...." Read more
"...It compliments my hair perfectly. It is not sticky at all. The only thing that I will warn you about is to be careful about buildup...." Read more
Customers have mixed opinions about the pomade's texture, with some loving it and finding it soft on the hair, while others report that it leaves their hair slightly crunchy.
"...keeps the hair in it's exact place all day effortlessly, without it looking greasy or shiny...." Read more
"...The texture is on the dryer side, so one may have to slightly dampen his/her hair; caution though, if you apply this pomade while your hair is &#..." Read more
"...Doesn't make your hair hard as a rock, but it still holds it very well...." Read more
"...I can go a few days without washing my hair, and my scalp and hair do not build up or feel gross!..." Read more
Reviews with images

Very Good Pomade, But Seller Needs to Improve Packaging.
Top reviews from the United States
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- Reviewed in the United States on March 4, 2024Size: 5 Ounce (Pack of 1)Verified PurchaseThe description is spot on. Doesn't leave your hair dusty when you work it in unlike some hair gel products
Wet your hair, put it in and let it dry to have a greased look without the grease. Or when it's dry you can comb it to make it look like there's no product in it without affecting hold. Truly a great product. I've used this for years now and it's never let me down. I am a lifetime customer.
- Reviewed in the United States on February 12, 2017Size: 5 Ounce (Pack of 1)Verified PurchaseMy ideal hair wax: natural/plant based, matte shine, strong hold. Jovinno? EXACTLY that.
I used chemical filled hair waxes for the past couple years, and I could tell it started to take a toll on my hair. Thus, I recently did a lot of research on what to buy next. I am extremely picky when it comes to hair products but this wax exceeded my expectations and I will be a lifelong customer. My hair is fairly thick and is cut and styled in a faux hawk-esque manor. This wax keeps the hair in it's exact place all day effortlessly, without it looking greasy or shiny. Smells great and is soooooo much better for hair than "name brand" chemical filled crap, I can tell within a matter of a week that my hair feels healthier!
- Reviewed in the United States on January 13, 2020Size: 5 Ounce (Pack of 1)Verified PurchaseGreat product, easy to apply, strong enough for a good hold and malleable enough to comb hair as desired. I love the scent, it reminds me of a jolly rancher type scent, but not too overpowering. Slept with it in my hair once as I was on business travel and it was as easy as adding just a little water and restyling my hair as before. I do highly recommend this pomade. After trying to find a pomade that would work as desired with a nice matte finish and not too strong of a hold like gel, Jovinno came through as the go to product. I’ve tried a few pomades that I like but this one by far is my favorite and I will be ordering more in the future.
- Reviewed in the United States on November 10, 2017Size: 5 Ounce (Pack of 1)Verified PurchaseOkay since it's mostly a very pleasant product, I'll start with the negatives---Jovinno, you guys have a very solid merchandise, but why was it shipped in such dingy packaging? Unlike some of the other review pictures, my pomade didn't come in a "Jovinno" box; instead, it was just laying there bare inside the amazon cardboard box, with plastic wrapping seemingly sealed around the lid.
***refer to the photo upload: upon opening the container, it was all too obvious that it wasn't entirely ''new;" someone had previously taken a swab out of it to test it, it seemed---other than having been sold a tester sample (lol), I am amazed by how good this pomade is made.
The texture is on the dryer side, so one may have to slightly dampen his/her hair; caution though, if you apply this pomade while your hair is >40% wet, expect to wound up looking like a shiny porcupine, haha. Based on my trials and errors with it, it's best to very sightly dampen your hair, comb the moisture evenly throughout your hair, then take a finger-tip full (or two, depending on how thick/long your hair is).
Would buy again, but I hope the seller doesn't try to push its luck by continuously shipping out jars with finger indents already in the pomade.
4.0 out of 5 starsOkay since it's mostly a very pleasant product, I'll start with the negatives---Jovinno, you guys have a very solid merchandise, but why was it shipped in such dingy packaging? Unlike some of the other review pictures, my pomade didn't come in a "Jovinno" box; instead, it was just laying there bare inside the amazon cardboard box, with plastic wrapping seemingly sealed around the lid.Very Good Pomade, But Seller Needs to Improve Packaging.
Reviewed in the United States on November 10, 2017
***refer to the photo upload: upon opening the container, it was all too obvious that it wasn't entirely ''new;" someone had previously taken a swab out of it to test it, it seemed---other than having been sold a tester sample (lol), I am amazed by how good this pomade is made.
The texture is on the dryer side, so one may have to slightly dampen his/her hair; caution though, if you apply this pomade while your hair is >40% wet, expect to wound up looking like a shiny porcupine, haha. Based on my trials and errors with it, it's best to very sightly dampen your hair, comb the moisture evenly throughout your hair, then take a finger-tip full (or two, depending on how thick/long your hair is).
Would buy again, but I hope the seller doesn't try to push its luck by continuously shipping out jars with finger indents already in the pomade.
Images in this review
- Reviewed in the United States on December 10, 2016Size: 5 Ounce (Pack of 1)Verified Purchasetried lots of products over the years and this one nails it. Always in shock when reading the ingredients on hair products thinking, how can this be good for you? Finally a product that has only ingredients I can understand and no chemicals! So does it work? You bet it does! Great hold if you use a lot of it, but about a nickel size swipe with slightly wet hair towel dry hair works great for me. I really like the smell and it is not sticky and washes out very easily. I have not had any bad reactions from any of the natural somewhat odd ingredients and that is all I care about. It works. I wish they would make a container that is less than 3 oz so i could travel with it. For now I put some in a baggie which is kind of a pain for when I travel. I also love the jar with the super large top and big "threads" which makes it very easy to open and close quickly. Nice job all the way around. Did I mention it is expensive? Yes it is. But its imported and all natural so I'm ok with that. Plus you don't really use a lot so for me, using it everyday it lasted about 4.5 months.
- Reviewed in the United States on January 11, 2025Size: 5 Ounce (Pack of 1)Verified PurchaseI’ve used Jovino for like 7 years now. It used to be better. It doesn’t smell good anymore. It’s watered down now, and they don’t put as much as they used to in the bottle. I don’t know why it changed all the sudden, but it’s frustrating. It also takes really long to ship lately.
- Reviewed in the United States on January 10, 2017Size: 5 Ounce (Pack of 1)Verified PurchaseOn my second container of this stuff because it is now my favorite product. I used to use Axe Messy Look (yellow container) but this is my new replacement. I'll tell you about my experience with my first jar of Jovinno:
What I wanted: A product that provided all-day strong support with a matte finish, combined in an all-natural product for relatively cheap.
What I got: EXACTLY what I wanted. I say this after I experienced a small learning curve to cater to my needs (as you can expect with any product like this). This 5oz product got me 6 months of use, and I use it 5 days a week for work and almost every day on the weekends.
Protip: If you are looking for a matte finish with a strong hold, don't necessarily follow the directions provided on the side of the product (I would experience a spikey 90s look). What I did to get what I wanted was: About 5 min after getting out of the shower (after drying hair well with towel, Hair will have some moisture, but barely) get a fingertip of product out and rub together in hands. Apply product throughout hair. Let this product dry, and rustle hair to a matte finish and style as desired. If more support is needed, small amounts can be added. In general, If you are looking for a different look, I would recommend changing the moisture content of your hair prior to applying the product.
Overall, super happy with this product.
Top reviews from other countries
- SimoneReviewed in the United Kingdom on April 17, 2017
5.0 out of 5 stars Five Stars
Size: 5 Ounce (Pack of 1)Verified Purchasevery good... quick service
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