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Ships from: Amazon Sold by: I’M SHOPAHOLIC
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First delivery on Apr 10 FREE delivery Monday, April 7 on orders shipped by Amazon over $35
Ships from: Amazon Sold by: SBT Supply
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Imperial Barber Classic Pomade, 6 oz
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Product Benefits | The hold strength and shine can be adjusted by how damp the hair is before applying product. |
Hair Type | All |
Material Type Free | Gluten Free |
Scent | Classic Pomade |
Liquid Volume | 6 Fluid Ounces |
About this item
- Best Selling Product : This industrial-strength, barber-grade workhorse pomade comes by this name rightfully, "America’s Strongest Holding Water-Based Pomade.” Classic Pomade has been a staple in barbershops and salons all across the world for over 10 years.
- Long Lasting Hold : Premium hair styling product designed for versatility and long-lasting hold. This water-based pomade offers a strong grip, making it useful for a variety of hair types and styles, from thick to thin hair and from classic side parts to modern textured looks.
- Easy Application : Its formula allows for easy application and styling, providing a low-shine finish that can be adjusted by the amount of water used during application. The pomade's all-day hold is complemented by its ease of rinsing out, thanks to its water-soluble nature, which leaves no residue behind.
- Restylable : Designed to work on all hair types and can be restyled throughout the day without losing its effectiveness. Ideal for both professional barbers and at-home use, this pomade is celebrated for its durability, manageability, and consistency.
- We've Got You Covered : Whether you're aiming for a polished, refined appearance or a more laid-back, tousled style, Imperial Barber Grade Classic Pomade delivers reliable performance and a timeless finish.
Additional Details


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This product has fewer returns than average compared to similar products.
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Product Description
Product Description
Our industrial strength CLASSIC POMADE is America’s strongest holding water-based pomade. Hold strength is a 4 out of 4.With an even and smooth application, the CLASSIC POMADE also allows you to adjust the hold strength depending on the amount of water in your hair. For a lighter hold, apply with water or on damp hair while the strongest hold can be achieved with a slightly heavier amount on dry hair. Our CLASSIC POMADE is also water reactivatable, which allows for easy re-styling with just a bit of water. And the best part? You get an amazing hold with the simple convenience of rinsing out the product clean and easy. Get that traditional American style with our CLASSIC POMADE, the best water-based pomade on the market. Looking for extra hold and volume? Try a GEL POMADE/CLASSIC POMADE cocktail. Use the GEL POMADE to style and add volume, blow dry, then apply CLASSIC POMADE for an all-day and all-night hold. CLASSIC POMADE is also available in a travel-friendly 2 oz size.
Brand Story
IMPERIAL BARBER PRODUCTS set out to evolve the craft of American men’s grooming by bringing time-honored grooming traditions into the home via all-natural, utilitarian, premium products.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 3.69 x 3.69 x 2.09 inches; 6 ounces
- Item model number : 5000
- Department : Bath & Shower
- UPC : 855070005000 632963306426
- Manufacturer : Atlas Supply Chain Consulting Services
- ASIN : B00CB87BQ0
- Best Sellers Rank: #18,397 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #47 in Hair Styling Pomades
- Customer Reviews:
Compare with similar items
This Item ![]() Imperial Barber Classic Pomade, 6 oz | Recommendations | |||||
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $22.00$22.00 | $24.50$24.50 | $24.00$24.00 | $24.00$24.00 | $22.50$22.50 | $22.00$22.00 |
Price Per Unit | $3.67 / Ounce | $5.83 / Ounce | $4.80 / Ounce | $5.71 / Ounce | $11.25 / Ounce | $3.67 / Ounce |
Delivery | Get it as soon as Monday, Apr 7 | Get it as soon as Monday, Apr 7 | Get it as soon as Tuesday, Apr 8 | Get it as soon as Monday, Apr 7 | Get it as soon as Monday, Apr 7 | Get it as soon as Monday, Apr 7 |
Customer Ratings | ||||||
Sold By | I’M SHOPAHOLIC | Amazon.com | West Coast Corvette / Camaro | Amazon.com | Amazon.com | West Coast Corvette / Camaro |
form | Gel | Pomade | Paste | Cream | Wax | — |
scent | Classic Pomade | Mild Cream Soda | Natural | Fresh,Vanilla | Ginseng + Macadamia Nut | Mild |
liquid volume | 6 fluid ounces | 120 milliliters | 5 fluid ounces | 4.25 fluid ounces | 59.14 milliliters | 6 fluid ounces |
hair type | All | Curly, Thick, Coarse | Dry | Fine, Thick | All | Dry |
product benefit | The hold strength and shine can be adjusted by how damp the hair is before applying product. | Firm Hold | No shine finish. Dries in light. Adds thickness/texture. Water-based. Rinses out clean and easy. | Firm Hold | A water-based, soft wax pomade that is easy to apply and creates a strong hold with a smooth finish and high shine. | Highly Pliable Re-Stylable, Will Not Dry Into Hair, Long Texturizing Fibers, Medium Hold/Higher Sheen. |
Videos
Videos for this product
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HUSBAND APPROVED - He uses this every day!
The Nelson Nook
Videos for this product
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Imperial Barber Cocktail Gel Pomade and Classic Pomade
SBT Supply
Important information
Ingredients
Water, Ceteareth-25, Peg-7 Glyceryl Cocoate, Propylene Glycol, Peg-7 Hydrogenated Castor Oil, Polysorbate 20, Peg-150 Pentaerythrityl Testrastearate, Peg-8 Dimethicone, Pvp, Peg-12 Dimethicone, DMDM Hydantoin, Iodoproppynl Butylcaramate, Methylparaben, Propylparaben, Fragrance
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this pomade to be worth the purchase and appreciate its all-day hold, pleasant smell, and easy washability. The product receives positive feedback for its water-based formula that can be reactivated with water, and customers like its matte finish that provides a natural look. While it works well for thick hair, some customers report that it makes their hair frizzy.
AI-generated from the text of customer reviews
Customers find the pomade to be worth the purchase, with one customer noting it performs better than Layrite.
"...The fragrance is very subtle but pleasant and leans towards a sweeter, almost melon-y smell...." Read more
"...disheveled each time, so it doesn't work forever, but still does wonders in a pinch!" Read more
"...That's outrageously inexpensive for such a great product compared to all the other rip off priced mens products out there that only have 1.5-3oz's..." Read more
"...have described - like a watermellon jolly rancher - and I find it very appealing and light, not something people will likely notice...." Read more
Customers appreciate the pomade's hold, noting it keeps hair in place throughout the day, with one customer mentioning it works well with thick hair.
"...drugstore hair products and you want to try something new that provides a strong hold, a light shine and a great fragrance, then look no further...." Read more
"...-based product, you can restyle your hair throughout the day and still get hold as long as you don't completely wash it out...." Read more
"...Old Spice is a very different sort of product. It is white and has a better hold, but it can't be revived...." Read more
"...It provides a strong hold without making your hair feel stiff or crunchy, and the shine is just the right amount to give a clean, fresh finish...." Read more
Customers like the pomade's pleasant smell.
"...who gets close enough to me to smell my hair on a regular basis loves the smell, so much so that she has started using it as a finishing product or..." Read more
"...It also smells great (light smell of watermelon), weighs next to nothing in your hair, washes out instantly with water, and can easily be restyled..." Read more
"...The scent is pleasant. It's low shine. It washes out extremely easily. It doesn't leave my hair oily...." Read more
"...who needs hair styling with a natural finish to the hair, with a gentle scent, and travel friendly!" Read more
Customers find the pomade washes out very easily.
"...Imperial Classic Pomade is not only all of things, but it washes out super easy and hasn't left any buildup on my scalp...." Read more
"...weighs next to nothing in your hair, washes out instantly with water, and can easily be restyled throughout the day by adding a tiny..." Read more
"...This stuff revives very well, and it is also water-based and really easy to wash out. No more double shampoo...." Read more
"...The scent is pleasant. It's low shine. It washes out extremely easily. It doesn't leave my hair oily...." Read more
Customers appreciate the pomade's shine, describing it as natural and matte, with one customer noting it doesn't leave hair too shiny.
"...and you want to try something new that provides a strong hold, a light shine and a great fragrance, then look no further...." Read more
"...soften it up and it still holds although a bit more loosely and natural-looking. (Gross man warning!)..." Read more
"...I'm able to get that medium length, clean cut look, short on the side look, AND have my hair stay more or less straight, which was IMPOSSIBLE before..." Read more
"...The scent is pleasant. It's low shine. It washes out extremely easily. It doesn't leave my hair oily...." Read more
Customers appreciate that the pomade is water-based and can be reactivated with water.
"...Another benefit for me is that it is water-based and not petroleum wax, or "clay"...." Read more
"...The nice thing about this pomade is that, as a water-based product, you can restyle your hair throughout the day and still get hold as long as you do..." Read more
"...Axe was nice because it was thoroughly water-based and could easily be "revived" in the bathroom with a dab of water on the go, but it..." Read more
"...it with damp hair, use more water to work it in, and it is re-workable with water later in the day." Read more
Customers find the pomade easy to apply and work with after application, with one customer noting it goes on smoothly without snagging hair.
"...I get out of the shower, with my hair still pretty damp, and it goes on like a charm...." Read more
"...I tiny bit of this takes care of all that. Highly soluble, very little needed. Can look natural until clippable in the back." Read more
"...So convenient and it doesn’t take up space in our toiletry bags. (Video shows size comparison with our kept-at-home size)...." Read more
"...I love that it’s easy to apply and washes out without much effort. A little goes a long way, and it lasts all day...." Read more
Customers have mixed experiences with the pomade's effect on hair length, with some finding it great for thick hair while others report that it leaves their hair stiff and not smooth.
"...clean cut look, short on the side look, AND have my hair stay more or less straight, which was IMPOSSIBLE before using this product...." Read more
"...this pomade is that, as a water-based product, you can restyle your hair throughout the day and still get hold as long as you don't completely wash..." Read more
"...I’ve put it in wet and it slightly clumps hairs together and gives a straw like texture when dry...." Read more
"...Enter Imperial Barber Products Classic Pomade. It is clear and surprisingly thick...." Read more
Reviews with images

Great, but more like gel than pomade.
Top reviews from the United States
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- Reviewed in the United States on November 24, 2024Scent: Classic PomadeSize: 6 Ounce (Pack of 1)Verified PurchaseFirst of all, if you are used to drugstore hair products and you want to try something new that provides a strong hold, a light shine and a great fragrance, then look no further. Imperial Classic Pomade is not only all of things, but it washes out super easy and hasn't left any buildup on my scalp. The fragrance is very subtle but pleasant and leans towards a sweeter, almost melon-y smell. Fans of vanilla, bourbon and sandalwood fragranced pomade will not appreciate this, but again, it's so subtle and the only person who gets close enough to me to smell my hair on a regular basis loves the smell, so much so that she has started using it as a finishing product or when she needs to tame unrulies.
Another benefit for me is that it is water-based and not petroleum wax, or "clay". -Less stress on the follicles means better hair health over time.
I've used many of Imperial's products and although I've been satisfied with all of them, this is the hair product that hasn't left my grooming kit since I started using it more than 10 years ago.
- Reviewed in the United States on January 8, 2025Scent: Classic PomadeSize: 6 Ounce (Pack of 1)Verified PurchaseI've always had blonde, thin Scandinavian hair which is often hard to style if I don't use thick wax or strong hard gel. This stuff has been a great in-between.
I rub a little in between my palms fast and hard to heat it up and activate it. Then work it into the hair from the roots. I use a thick comb to style it back neatly out of my face, and that's it.
If it dries up a little too hard like gel, I can run my fingers through it a little to soften it up and it still holds although a bit more loosely and natural-looking.
(Gross man warning!) If I leave it in a bit too long (or even overnight while I sleep) and it starts losing its shape, I'll run some wet fingers through my hair and it comes back to life. It gets slightly more disheveled each time, so it doesn't work forever, but still does wonders in a pinch!
- Reviewed in the United States on October 5, 2016Scent: Classic PomadeSize: 6 Ounce (Pack of 1)Verified PurchaseTHE BEST hair product for men I've ever tried! I've tried so many products it's ridiculous, and this one from Imperial is by far the best I've used for a bunch of reasons. I've finely discovered how important it is to match the hair product to your hair type, not what you "want." So after doing a ton of research on hair types, what products work best for those hair types, and assessing my own hair, I settled on Imperial Classic Pomade and I couldn't be happier!
I have very thick, fast growing, wavy hair that has a mind of it's own when it's medium or longer length. So if I want my hair to do what I want, it can't be longer then an inch or two. Not anymore! I want my hair to lay down straight and have a nice clean cut look with a little bit of length, and before this product, that was not possible. Now it is! I just put a little bit of leave in conditioner in my hair to keep it moisturized (which helps it stay down), then rub about a quarter sized dollop of the Imperial Pomade in my hands, and work the product in. I'm able to get that medium length, clean cut look, short on the side look, AND have my hair stay more or less straight, which was IMPOSSIBLE before using this product. I also LOVE how it looks in my hair. When it first goes in, it looks shiny and very slick, but within a short time, the shine fades to a more natural look, and is in between matte and low shine. If you put a ton in, you can keep it looking somewhat shiny, or if you put in less, it looks more matte. It also looks very very natural and like nothing is in your hair, which most products don't. It also smells great (light smell of watermelon), weighs next to nothing in your hair, washes out instantly with water, and can easily be restyled throughout the day by adding a tiny bit of water to your hair and reworking the style. It's without a doubt the greatest hair product for men out there I've ever tried! AND you get a huge 6oz container for only 19.95!!! That's outrageously inexpensive for such a great product compared to all the other rip off priced mens products out there that only have 1.5-3oz's for $25-$40. Can't say enough great things about this amazing product! You'd be hard pressed to find anything better then this, and the value is so good!
Top reviews from other countries
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PacoReviewed in Spain on August 13, 2020
4.0 out of 5 stars Calidad
Scent: Classic PomadeSize: 6 Ounce (Pack of 1)Verified PurchaseBastante satisfecho
- TaylerleeReviewed in Canada on October 14, 2019
3.0 out of 5 stars Great hold, but looks and feels greasy
Scent: ClassicSize: 2 Ounce (Pack of 1)Verified PurchaseMy husband has very fine, pin straight, blonde hair, making it difficult to find the right product to style it, look clean, and actually last all day. This product didn't meet our standards.
It has a medium hold, which isn't too stiff, but still lasts all day. Its pliable all day long, making it easy to adjust your hair hours later, and it doesn't fall out of place.
It promotes a matte finish, however I found it makes my husband's hair look slightly shiny and oily, which is it's biggest downfall. It also tends to make hair stick together, rather than spreading equally to individual strands, which does little to help the hair appear like it has more volume. When he runs out, we won't be buying this product again, simply because it's not nearly as volumizing as we were led to believe, nor does it have the matte finish we are looking for. Might work better for thicker or darker hair.
- Joshua WhittakerReviewed in the United Kingdom on April 23, 2018
5.0 out of 5 stars When used sparingly it it has a good re-workable hold when a dash of water is applied
Scent: Classic PomadeSize: 6 Ounce (Pack of 1)Verified PurchaseWhen used sparingly it it has a good re-workable hold when a dash of water is applied.
When used in larger amounts it has a kind of gel type effect and hold.
It's easy to wash out and is good quality and value for money. I do prefer oil based pomades as I constantly re-work my hair throughout the day, however for when I need a set style this stuff is good. If your style needs a strong firm hold this is what you need.
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BennoReviewed in Germany on February 6, 2019
5.0 out of 5 stars Starker halt, lockeres haar
Scent: Classic PomadeSize: 6 Ounce (Pack of 1)Verified PurchaseMeine Haare machen normalerweise was sie wollen. Selbst wenn sie schon sehr gut durch den Schnitt in Form gebracht worden sind. Normalerweise rühre ich Betonzement an um das zu bändigen und breche mir dann beim durchfahren fast die Finger. Imperial Pomade hat mich von diesem Problem erlöst. Es reichen 2 Fingerspitzen voll vom Produkt, verreiben und dabei erwärmen und ins noch feuchte Haar einarbeiten. Sitzt bombe und dennoch bleibt das Haar weich. Nachstylen und Nachformen ist jederzeit mit etwas Wasser möglich, ohne dass man neu vom Produkt nehmen muss.
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Lilly Z.Reviewed in Mexico on July 31, 2020
5.0 out of 5 stars Excelente producto
Scent: ClassicSize: 2 Ounce (Pack of 1)Verified PurchaseLo compran los chavos de años excelente producto 👏👏👏👏👏👏👏
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