# Project management software for SEO & marketing agencies

> Help SEO, creative, and marketing teams coordinate client work with ease. Use Asana’s agency project management software to manage resources and prove results.

Source: https://asana.com/agencies

ASANA FOR AGENCY PROJECT MANAGEMENT

#### Agency project management software built for client work

Asana connects front-of-house client work to back-of-house production, so your team can automate workflows, plan capacity, and keep clients in the loop.

- [Get started](/create-account)

- [Contact sales](/sales)

#### Why agencies need purpose-built project management

Agency project management software brings conversations, assignments, documents, reporting, and approvals into one hub. By weaving client projects, resources, workflows, and retainers into a single platform, it optimizes every aspect of agency operations.

#### Deadline management

#### Manage competing client deadlines

Stop chasing, and coordinate every campaign or retainer in one hub. Reduce the risk of delays with timelines, milestones, and task dependencies that map delivery dates and flag approvals or deliverables.
- Auto-shift dependent tasks the moment a client timeline changes
- Trigger automated notifications so teammates know exactly when it’s their turn to start
- Spot scheduling conflicts across all your active campaigns before they cause a delay

- [Learn more](/product/client-management)

#### Capacity planning

#### Balance agency resources

Avoid the digital burnout felt by 75% of teams. Protect your team capacity with Workload.  Visualize current assignments and upcoming demand across all client accounts. Forecast team bandwidth and rebalance workloads in real-time to keep your margins healthy.
- Set precise capacity limits by hours, points, or task count
- Drag and drop assignments to instantly resolve overbooked schedules
- Aggregate resource data across multiple client portfolios for a global agency view

- [Learn more](/features/resource-management/workload)

#### Clear reporting

#### Automate client reporting

Give clients visibility into progress and bottlenecks through branded dashboards and AI-generated status updates. Track asset approvals alongside incoming requests, so feedback never gets lost in email.
- Pull real-time task data into visual, client-ready charts
- Centralize feedback directly on assets using native proofing tools
- Standardize client intake requests to cut down on missing context

- [Learn more](/product/client-management)

#### Time tracking

#### Track Time &amp; Budgets

Link performance dashboards to top-level revenue goals. Monitor billable hours and retainer budget burn in real time to transform client reporting into a strategic tool for securing new engagements.
- Log estimated vs. actual time directly on the task level
- Create custom formulas to automatically calculate budget run rates based on tracked hours
- Roll up project-level data into executive portfolios to easily prove agency ROI

- [Learn more](/features/resource-management/timesheets-budgets)

#### Create a branded client portal

With Asana Client Management, offer your customers a personalized, branded portal where they can check project status, access files, communicate, and approve work in one place.

- [Learn more](/product/client-management)

#### Control guest access

Invite customers as guests to specific projects and tasks, so they can review work and collaborate without accessing your agency’s internal workspace.

- [Learn more](/product/client-management)

#### Accelerate client approvals

Send deliverables directly to customers for review, so they can approve, reject, or request changes in Asana. All feedback is stored within its project.

- [Learn more](/product/client-management)

#### Give clients visibility without the status meeting

Upgrade client visibility with a branded portal providing guest access to project documents and approvals that your team already manages in Asana. Clients can review progress, respond to deliverables, and access information directly, eliminating time-consuming emails and meetings.

Automate the work that slows agencies down

Let AI Studio handle repetitive work by automating intake and task routing, then launch new accounts with an Asana onboarding template. With AI Teammates, your agency can tackle complex creative workflows in Asana, using real-time context to complete tasks and collaborate with your team.
- Convert every intake into a production-ready brief: AI Studio checks, classifies, and routes requests. AI Teammates transform strategy documents and kickoff notes into campaign briefs or designer-ready specifications.
- Accelerate account launches: Kick off every engagement with a reusable onboarding template. Assign an AI Teammate to draft SOWs and assemble client-ready assets for review instantly.
- Automate client reporting: Assign an AI Teammate to draft status updates and assist with capacity planning, so your team focuses on delivering results rather than routine reporting.

- [Get started](/create-account)

#### Account Advisor

Healthier client relationships and fewer budget or sentiment surprises

Spin up the onboarding project now that the contract is signed

Tell me which clients are at risk of churning

Flag accounts close to burning through contracted hours

#### Creative Producer

Faster brief-to-delivery with cleaner client communication throughout

Turn the client brief into tasks, owners, and deadlines

Draft the client update for where we are on the project

Let me know if we've gone over contracted revision rounds

#### Executive Advisor

One view of profitability, capacity, and risk across the portfolio

Show me which accounts are being over-serviced vs. margin

Tier our clients by revenue, growth, and relationship health

Put together the monthly agency health report for leadership

#### Operations Coordinator

Smoother services delivery through better resource and billing visibility

Compile everything we need for this month's client invoice

Show where we have capacity for the new retainer next quarter

Flag any client where sentiment has shifted in the last 30 days

#### Meet your AI Teammates

#### A single platform for every client and campaign

Manage all clients efficiently with agency project management software that organizes each account and provides a unified view of work across your roster. Use Portfolios to group related projects, Workspaces to plan top-level projects and tasks, and Asana Client Management to centralize communication, goals, and creative workflows.

#### Portfolios

#### Unified visibility across every client

Consolidate client campaigns in Portfolios to monitor progress, milestones, budget tracking, timelines, workload, and shared data. Quickly dive into any account that needs your attention.

- [Learn more](https://asana.com/features/goals-reporting/portfolios)

#### Workspaces

#### Connected environment for internal execution

Make Workspaces your agency’s command center for projects and tasks, creating an AI-powered environment to organize both client-facing and internal work.

- [Learn more](/product/client-management)

#### Branded portals

#### Curated experience for client collaboration

Offer agency customers a branded client portal that centralizes communication, files, approvals, and project status in one curated space. Clients can review work and monitor progress without needing to request emails or calls.

- [Learn more](/product/client-management)

Connected resource planning with agency project management

Asana Workload shows assignments across client projects and measures team capacity using task counts, billable hours, points, or custom fields. Set weekly capacity limits, forecast upcoming workloads, and reassign or reschedule work as retainers, campaigns, and one-off projects evolve.
- Scale capacity with demand. Compare workloads and availability as work increases, then rebalance assignments before bottlenecks put deadlines at risk.
- Power utilization reporting. Track how team capacity is distributed across retainers and projects, then use that data to guide staffing as your agency grows.

- [Get started](/create-account)

Social Driver doubles client capacity with Asana

By centralizing project timelines, tasks, and communications in Asana, Social Driver now services 2X more clients simultaneously — with project managers coordinating 3.5X more projects through reporting dashboards, recurring tasks, and request forms.

- [Read the case study](/case-study/social-driver)

#### Integrates with the tools agencies already use

Asana integrates with 400+integrations that support campaign management, improve client visibility, and connect with the apps agency customers already use.

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- [Explore all intergrations](/integrations )

#### Frequently asked questions

#### What is agency project management software?

Agency project management software enables agencies to manage client project timelines, resource scheduling, approvals, reporting, and customizable workflows across multiple accounts. Key features include multi-client dashboards, resource and capacity planning, client portals, workflow automation, and project templates. Asana integrates these capabilities with client management, portfolios, workload tracking, automation, and AI tools for agency operations.

#### How is agency project management software different from regular project management tools?

Agency project management software must support both client-facing work and internal project execution. Agencies require multi-client views, client portals, guest access, retainer management, utilization reporting, revision cycles, and approval workflows, in addition to standard task and timeline management. These needs make agency operations more complex than managing a single internal project or department with a general task management tool.

#### What features should agencies look for?

Prioritize features such as multi-client dashboards, capacity planning, client access, approval workflows, automation, reporting, integrations, time tracking, and support for both retainer and project-based work. Agencies should also consider whether the software can standardize recurring services while allowing flexibility for different client needs. The ideal system should simplify management of staffing, status, deadlines, and deliverables as your client roster expands.

#### How does Asana support agency project management?

Asana supports agency project management with Asana Client Management, Portfolios, Workload, automation rules, AI Studio, AI Teammates, branded client portals, guest access, and approval workflows. Agencies can manage individual client projects and monitor capacity and account status at a broader level. Asana also connects with hundreds of apps for communication, creative work, file sharing, meetings, and reporting, making it a leading choice for digital agency project management software.

#### What types of agencies use Asana?

Creative, marketing, digital, PR, advertising, design, and other client-service agencies use Asana. The platform supports both boutique agencies with smaller rosters and larger organizations managing multiple accounts, teams, and service lines. Asana is also a popular choice for [creative agency project management software](https://asana.com/agencies/creative). It helps creative teams turn briefs into tasks, coordinate copy and design work, collect feedback on assets, and track approvals before delivery.

#### How much does Asana cost for agencies?

Asana pricing varies by plan and number of users. Options include Personal, Starter, Advanced, Enterprise, and Enterprise+, each offering different features and administrative controls. Agencies should review plan requirements for client management, resource planning, reporting, AI, and security before making a choice. Visit Asana’s pricing page for current details and trial options.

#### Why is Asana the best project management software for agencies?

Asana is a recognized G2 Leader and one of the best agency project management software options for teams that need Asana Client Management, AI Teammates, branded client portals, Workload, approval workflows, and hundreds of integrations in one platform. Asana is designed with enterprise-grade governance, offering unique capabilities that competitors lack. These capabilities have delivered measurable results: [Leads.io](https://asana.com/case-study/leads-io) used Asana to reduce approval time by 50% and product setup time by 35%. Asana also helped [Hello Social](https://asana.com/case-study/hello-social) onboard new clients 20% more efficiently and gave [Social Factor](https://asana.com/case-study/social-factor) one place to plan work and collaborate.

PLACEHOLDER

#### Ready to run your agency on Asana?

- [Get started](/create-account)
