{"id":"https://openalex.org/W4385062166","doi":"https://doi.org/10.1007/978-3-031-35969-9_24","title":"The Impact of Gender and Visual Presentation of Advertising on User Experience in Mobile Shopping Apps","display_name":"The Impact of Gender and Visual Presentation of Advertising on User Experience in Mobile Shopping Apps","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4385062166","doi":"https://doi.org/10.1007/978-3-031-35969-9_24"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-031-35969-9_24","is_oa":true,"landing_page_url":"https://doi.org/10.1007/978-3-031-35969-9_24","pdf_url":"https://link.springer.com/content/pdf/10.1007/978-3-031-35969-9_24.pdf","source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://link.springer.com/content/pdf/10.1007/978-3-031-35969-9_24.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063360882","display_name":"Cao Yan","orcid":"https://orcid.org/0000-0003-3817-8683"},"institutions":[{"id":"https://openalex.org/I47689461","display_name":"Northeast Forestry University","ror":"https://ror.org/02yxnh564","country_code":"CN","type":"education","lineage":["https://openalex.org/I47689461"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yan Cao","raw_affiliation_strings":["College of Economics and Management, Northeast Forestry University, Harbin, 150040, China"],"raw_orcid":"https://orcid.org/0000-0003-3817-8683","affiliations":[{"raw_affiliation_string":"College of Economics and Management, Northeast Forestry University, Harbin, 150040, China","institution_ids":["https://openalex.org/I47689461"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024504542","display_name":"Weimin Zhai","orcid":"https://orcid.org/0000-0002-1031-8309"},"institutions":[{"id":"https://openalex.org/I154864474","display_name":"National Taiwan University of Science and Technology","ror":"https://ror.org/00q09pe49","country_code":"TW","type":"education","lineage":["https://openalex.org/I154864474"]},{"id":"https://openalex.org/I4210096899","display_name":"Jiangsu University of Science and Technology","ror":"https://ror.org/00tyjp878","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210096899"]}],"countries":["CN","TW"],"is_corresponding":true,"raw_author_name":"Weimin Zhai","raw_affiliation_strings":["Computer Science and Technology, Jiangsu University of Science and Technology, Zhenjiang, 212100, China","Department of Design, National Taiwan University of Science and Technology, Taipei, 106, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Computer Science and Technology, Jiangsu University of Science and Technology, Zhenjiang, 212100, China","institution_ids":["https://openalex.org/I4210096899"]},{"raw_affiliation_string":"Department of Design, National Taiwan University of Science and Technology, Taipei, 106, Taiwan","institution_ids":["https://openalex.org/I154864474"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5092515182","display_name":"Weiren Zhai","orcid":null},"institutions":[{"id":"https://openalex.org/I154864474","display_name":"National Taiwan University of Science and Technology","ror":"https://ror.org/00q09pe49","country_code":"TW","type":"education","lineage":["https://openalex.org/I154864474"]},{"id":"https://openalex.org/I4210096899","display_name":"Jiangsu University of Science and Technology","ror":"https://ror.org/00tyjp878","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210096899"]}],"countries":["CN","TW"],"is_corresponding":false,"raw_author_name":"Weiren Zhai","raw_affiliation_strings":["Computer Science and Technology, Jiangsu University of Science and Technology, Zhenjiang, 212100, China","Department of Design, National Taiwan University of Science and Technology, Taipei, 106, Taiwan"],"raw_orcid":"https://orcid.org/0000-0001-7091-1115","affiliations":[{"raw_affiliation_string":"Computer Science and Technology, Jiangsu University of Science and Technology, Zhenjiang, 212100, China","institution_ids":["https://openalex.org/I4210096899"]},{"raw_affiliation_string":"Department of Design, National Taiwan University of Science and Technology, Taipei, 106, Taiwan","institution_ids":["https://openalex.org/I154864474"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5024504542"],"corresponding_institution_ids":["https://openalex.org/I154864474","https://openalex.org/I4210096899"],"apc_list":{"value":5000,"currency":"EUR","value_usd":5392},"apc_paid":null,"fwci":2.9585,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.91898955,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"353","last_page":"364"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/usability","display_name":"Usability","score":0.6341665983200073},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6292579174041748},{"id":"https://openalex.org/keywords/presentation","display_name":"Presentation (obstetrics)","score":0.6259747743606567},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.6135434508323669},{"id":"https://openalex.org/keywords/likert-scale","display_name":"Likert scale","score":0.5921567678451538},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.5567721724510193},{"id":"https://openalex.org/keywords/user-experience-design","display_name":"User experience design","score":0.5115305185317993},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.4659408628940582},{"id":"https://openalex.org/keywords/nonprobability-sampling","display_name":"Nonprobability sampling","score":0.4596952497959137},{"id":"https://openalex.org/keywords/trustworthiness","display_name":"Trustworthiness","score":0.4471125304698944},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.43622374534606934},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3980039954185486},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3850365877151489},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3708221912384033},{"id":"https://openalex.org/keywords/applied-psychology","display_name":"Applied psychology","score":0.3610095977783203},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.23061099648475647},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.08627945184707642}],"concepts":[{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.6341665983200073},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6292579174041748},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.6259747743606567},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.6135434508323669},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.5921567678451538},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5567721724510193},{"id":"https://openalex.org/C201025465","wikidata":"https://www.wikidata.org/wiki/Q11248500","display_name":"User experience design","level":2,"score":0.5115305185317993},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.4659408628940582},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.4596952497959137},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.4471125304698944},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.43622374534606934},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3980039954185486},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3850365877151489},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3708221912384033},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.3610095977783203},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.23061099648475647},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.08627945184707642},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C201995342","wikidata":"https://www.wikidata.org/wiki/Q682496","display_name":"Systems engineering","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-031-35969-9_24","is_oa":true,"landing_page_url":"https://doi.org/10.1007/978-3-031-35969-9_24","pdf_url":"https://link.springer.com/content/pdf/10.1007/978-3-031-35969-9_24.pdf","source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"}],"best_oa_location":{"id":"doi:10.1007/978-3-031-35969-9_24","is_oa":true,"landing_page_url":"https://doi.org/10.1007/978-3-031-35969-9_24","pdf_url":"https://link.springer.com/content/pdf/10.1007/978-3-031-35969-9_24.pdf","source":{"id":"https://openalex.org/S106296714","display_name":"Lecture notes in computer science","issn_l":"0302-9743","issn":["0302-9743","1611-3349"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lecture Notes in Computer Science","raw_type":"book-chapter"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.5,"display_name":"Quality Education"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4385062166.pdf"},"referenced_works_count":22,"referenced_works":["https://openalex.org/W1970873546","https://openalex.org/W2009443163","https://openalex.org/W2023505872","https://openalex.org/W2068351855","https://openalex.org/W2081293903","https://openalex.org/W2082016077","https://openalex.org/W2334340957","https://openalex.org/W2464454824","https://openalex.org/W2531779331","https://openalex.org/W2565036746","https://openalex.org/W2604124451","https://openalex.org/W2621090423","https://openalex.org/W2798310206","https://openalex.org/W2915259515","https://openalex.org/W2989341389","https://openalex.org/W3082288310","https://openalex.org/W3096702483","https://openalex.org/W3122188249","https://openalex.org/W3131892272","https://openalex.org/W3158262655","https://openalex.org/W3201949559","https://openalex.org/W4251992868"],"related_works":["https://openalex.org/W3111736898","https://openalex.org/W4386731186","https://openalex.org/W2239306219","https://openalex.org/W2429057255","https://openalex.org/W2187546663","https://openalex.org/W148745890","https://openalex.org/W4389670110","https://openalex.org/W2611942503","https://openalex.org/W4315621326","https://openalex.org/W4296761408"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1}],"updated_date":"2025-12-25T23:11:45.687758","created_date":"2025-10-10T00:00:00"}