{"id":"https://openalex.org/W4285732405","doi":"https://doi.org/10.1080/10447318.2022.2097785","title":"Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers\u2019 Trust and Assuage Their Distrust in the Social Media Influencer Landscape","display_name":"Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers\u2019 Trust and Assuage Their Distrust in the Social Media Influencer Landscape","publication_year":2022,"publication_date":"2022-07-17","ids":{"openalex":"https://openalex.org/W4285732405","doi":"https://doi.org/10.1080/10447318.2022.2097785"},"language":"en","primary_location":{"id":"doi:10.1080/10447318.2022.2097785","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2022.2097785","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050595271","display_name":"Chung\u2010Wha Ki","orcid":"https://orcid.org/0000-0003-1372-1686"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Chung-Wha (Chloe) Ki","raw_affiliation_strings":["School of Fashion and Textiles, The Hong Kong Polytechnic University","School of Fashion and Textiles, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong"],"affiliations":[{"raw_affiliation_string":"School of Fashion and Textiles, The Hong Kong Polytechnic University","institution_ids":["https://openalex.org/I14243506"]},{"raw_affiliation_string":"School of Fashion and Textiles, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088032995","display_name":"Tsz Ching Chow","orcid":null},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Tsz Ching Chow","raw_affiliation_strings":["School of Fashion and Textiles, The Hong Kong Polytechnic University","School of Fashion and Textiles, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong"],"affiliations":[{"raw_affiliation_string":"School of Fashion and Textiles, The Hong Kong Polytechnic University","institution_ids":["https://openalex.org/I14243506"]},{"raw_affiliation_string":"School of Fashion and Textiles, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100440501","display_name":"Chunsheng Li","orcid":"https://orcid.org/0000-0001-5024-9443"},"institutions":[{"id":"https://openalex.org/I204512498","display_name":"University of Macau","ror":"https://ror.org/01r4q9n85","country_code":"MO","type":"education","lineage":["https://openalex.org/I204512498"]},{"id":"https://openalex.org/I111950717","display_name":"Macau University of Science and Technology","ror":"https://ror.org/03jqs2n27","country_code":"MO","type":"education","lineage":["https://openalex.org/I111950717","https://openalex.org/I4391767947"]}],"countries":["MO"],"is_corresponding":true,"raw_author_name":"Chunsheng Li","raw_affiliation_strings":["School of Business, Macau University of Science and Technology","School of Business, Macau University of Science and Technology, Avenida Wai Long, Taipa, Macao"],"affiliations":[{"raw_affiliation_string":"School of Business, Macau University of Science and Technology","institution_ids":["https://openalex.org/I111950717"]},{"raw_affiliation_string":"School of Business, Macau University of Science and Technology, Avenida Wai Long, Taipa, Macao","institution_ids":["https://openalex.org/I204512498"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5100440501"],"corresponding_institution_ids":["https://openalex.org/I111950717","https://openalex.org/I204512498"],"apc_list":null,"apc_paid":null,"fwci":23.3388,"has_fulltext":false,"cited_by_count":68,"citation_normalized_percentile":{"value":0.99535031,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":99,"max":100},"biblio":{"volume":"39","issue":"17","first_page":"3445","last_page":"3460"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/distrust","display_name":"Distrust","score":0.9866735935211182},{"id":"https://openalex.org/keywords/ambivalence","display_name":"Ambivalence","score":0.7829658389091492},{"id":"https://openalex.org/keywords/attractiveness","display_name":"Attractiveness","score":0.6610003113746643},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.5541273951530457},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5454257130622864},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5315330624580383},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.4967990219593048},{"id":"https://openalex.org/keywords/appeal","display_name":"Appeal","score":0.42234736680984497},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.384335458278656},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.33147090673446655},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.26307010650634766},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.2031818926334381},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.14209744334220886}],"concepts":[{"id":"https://openalex.org/C2778321746","wikidata":"https://www.wikidata.org/wiki/Q621922","display_name":"Distrust","level":2,"score":0.9866735935211182},{"id":"https://openalex.org/C162127614","wikidata":"https://www.wikidata.org/wiki/Q5928045","display_name":"Ambivalence","level":2,"score":0.7829658389091492},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.6610003113746643},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5541273951530457},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5454257130622864},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5315330624580383},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.4967990219593048},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.42234736680984497},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.384335458278656},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.33147090673446655},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26307010650634766},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2031818926334381},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.14209744334220886},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/10447318.2022.2097785","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10447318.2022.2097785","pdf_url":null,"source":{"id":"https://openalex.org/S165559636","display_name":"International Journal of Human-Computer Interaction","issn_l":"1044-7318","issn":["1044-7318","1532-7590"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547"],"host_organization_lineage_names":["Taylor & Francis"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human\u2013Computer Interaction","raw_type":"journal-article"},{"id":"pmh:oai:ira.lib.polyu.edu.hk:10397/113655","is_oa":false,"landing_page_url":"http://hdl.handle.net/10397/113655","pdf_url":null,"source":{"id":"https://openalex.org/S4306400205","display_name":"PolyU Institutional Research Archive (Hong Kong Polytechnic University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I14243506","host_organization_name":"Hong Kong Polytechnic University","host_organization_lineage":["https://openalex.org/I14243506"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Journal/Magazine Article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":105,"referenced_works":["https://openalex.org/W61122938","https://openalex.org/W130849907","https://openalex.org/W143213152","https://openalex.org/W342530094","https://openalex.org/W953353200","https://openalex.org/W1554290892","https://openalex.org/W1572849752","https://openalex.org/W1607675442","https://openalex.org/W1969686660","https://openalex.org/W1972915807","https://openalex.org/W1974230583","https://openalex.org/W1978935514","https://openalex.org/W1981361482","https://openalex.org/W1987258130","https://openalex.org/W1988316526","https://openalex.org/W1992911879","https://openalex.org/W1999336297","https://openalex.org/W1999465142","https://openalex.org/W2000380427","https://openalex.org/W2004255104","https://openalex.org/W2023505872","https://openalex.org/W2025705616","https://openalex.org/W2025843320","https://openalex.org/W2041823002","https://openalex.org/W2055779760","https://openalex.org/W2057430872","https://openalex.org/W2058599614","https://openalex.org/W2061003166","https://openalex.org/W2078776028","https://openalex.org/W2079280718","https://openalex.org/W2079772740","https://openalex.org/W2082945558","https://openalex.org/W2089203823","https://openalex.org/W2092511216","https://openalex.org/W2095106438","https://openalex.org/W2100813809","https://openalex.org/W2105846236","https://openalex.org/W2144783312","https://openalex.org/W2151535492","https://openalex.org/W2166061111","https://openalex.org/W2180492167","https://openalex.org/W2252936959","https://openalex.org/W2281726673","https://openalex.org/W2355163132","https://openalex.org/W2480503314","https://openalex.org/W2504717997","https://openalex.org/W2524127171","https://openalex.org/W2530855935","https://openalex.org/W2576341426","https://openalex.org/W2592293389","https://openalex.org/W2596999240","https://openalex.org/W2618443240","https://openalex.org/W2736051199","https://openalex.org/W2741905117","https://openalex.org/W2748757111","https://openalex.org/W2754708322","https://openalex.org/W2766590219","https://openalex.org/W2883147592","https://openalex.org/W2894644695","https://openalex.org/W2899351518","https://openalex.org/W2902225836","https://openalex.org/W2905811773","https://openalex.org/W2914763199","https://openalex.org/W2945246010","https://openalex.org/W2951501619","https://openalex.org/W2954982670","https://openalex.org/W2955015277","https://openalex.org/W2958020364","https://openalex.org/W2964600867","https://openalex.org/W2968830302","https://openalex.org/W2971238883","https://openalex.org/W2974924315","https://openalex.org/W2990271959","https://openalex.org/W2992536852","https://openalex.org/W2999899591","https://openalex.org/W3016494746","https://openalex.org/W3021188265","https://openalex.org/W3021455546","https://openalex.org/W3037286191","https://openalex.org/W3043563429","https://openalex.org/W3045500780","https://openalex.org/W3047478053","https://openalex.org/W3081513490","https://openalex.org/W3089797261","https://openalex.org/W3092257044","https://openalex.org/W3094097333","https://openalex.org/W3106955632","https://openalex.org/W3113173090","https://openalex.org/W3124574260","https://openalex.org/W3125300865","https://openalex.org/W3125983421","https://openalex.org/W3127583661","https://openalex.org/W3166801065","https://openalex.org/W3170929491","https://openalex.org/W3193004580","https://openalex.org/W3213166019","https://openalex.org/W4200048662","https://openalex.org/W4211020157","https://openalex.org/W4224238213","https://openalex.org/W4232635997","https://openalex.org/W4245201739","https://openalex.org/W4299627282","https://openalex.org/W4412087686","https://openalex.org/W6637563004","https://openalex.org/W6699042539"],"related_works":["https://openalex.org/W2152370238","https://openalex.org/W3193570178","https://openalex.org/W3160132286","https://openalex.org/W2136955267","https://openalex.org/W2712460288","https://openalex.org/W2943156112","https://openalex.org/W2132821764","https://openalex.org/W2299360798","https://openalex.org/W1133698098","https://openalex.org/W4210633443"],"abstract_inverted_index":{"While":[0],"consumers\u2019":[1,163,185],"trust":[2,49,67,131,186,210],"in":[3,48,52,75,124,187,209],"social":[4],"media":[5],"influencers":[6],"(SMIs)":[7],"has":[8],"spurred":[9],"the":[10,30,53,61,76,99,106,142,153,158,166,188,199,206,221,238,244,249],"growth":[11],"of":[12,63,122,126,162,198],"influencer":[13],"marketing,":[14],"consumers":[15,43],"have":[16],"come":[17],"to":[18,36,104,219],"distrust":[19,51,197,212],"what":[20],"these":[21],"SMIs":[22],"say":[23],"recently.":[24],"Despite":[25],"this":[26,70,73],"trend":[27],"reversal":[28],"that":[29,156],"industry":[31],"is":[32,56],"undergoing,":[33],"academic":[34],"efforts":[35],"investigate":[37],"whether,":[38],"and":[39,50,68,128,150,160,175,177,182,203,211,224,235,248,257],"if":[40],"so,":[41],"why,":[42],"experience":[44],"such":[45,112],"attitudinal":[46,64,207],"ambivalence":[47,65,164,208],"SMI":[54,123,167],"landscape":[55],"notably":[57],"lacking.":[58],"Building":[59],"upon":[60,141],"concept":[62],"between":[66],"distrust,":[69,133],"study":[71,79,92],"addresses":[72],"gap":[74],"literature.":[77],"The":[78],"used":[80],"a":[81],"mixed-method":[82],"approach.":[83],"In":[84],"Study":[85,145,147],"1,":[86,146],"we":[87],"conducted":[88],"an":[89],"exploratory,":[90],"qualitative":[91],"using":[93],"two":[94],"focus":[95],"group":[96],"interviews.":[97],"During":[98],"interviews,":[100],"participants":[101],"were":[102],"asked":[103],"discuss":[105],"open-ended":[107],"questions":[108,113],"freely,":[109],"which":[110],"included":[111],"as":[114,228,230],"\u201cWhat":[115],"do":[116],"you":[117,130],"think":[118],"about":[119],"your":[120],"choice":[121],"terms":[125],"trustworthiness?\u201d":[127],"\u201cIf":[129],"(or":[132],"or":[134],"feel":[135],"ambivalent":[136],"toward)":[137],"SMIs,":[138],"why?\u201d":[139],"Based":[140],"findings":[143],"from":[144],"2":[148],"developed":[149],"tested":[151],"empirically":[152],"conceptual":[154],"framework":[155],"describes":[157],"antecedents":[159],"consequences":[161],"within":[165],"context:":[168],"(1)":[169],"whether":[170,191,205],"SMIs\u2019":[171,200,222],"personality":[172],"traits":[173],"(similarity":[174],"attractiveness)":[176],"content":[178],"attributes":[179],"(visual":[180],"appeal":[181],"informativeness)":[183],"promote":[184],"SMIs;":[189],"(2)":[190],"perceived":[192],"ad":[193],"clutter":[194],"triggers":[195],"their":[196,214],"branded":[201],"content,":[202],"(3)":[204],"affect":[213],"behavior":[215],"(i.e.,":[216],"behavioral":[217],"intention":[218],"imitate":[220],"product":[223],"brand":[225],"choices)":[226],"independently":[227],"well":[229],"interdependently.":[231],"Except":[232],"for":[233,254],"attractiveness":[234],"visual":[236],"appeal,":[237],"online":[239],"survey":[240],"consumer":[241],"data":[242],"supported":[243],"proposed":[245],"relations":[246],"strongly,":[247],"results":[250],"provide":[251],"meaningful":[252],"implications":[253],"both":[255],"theory":[256],"practice.":[258]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":24},{"year":2024,"cited_by_count":27},{"year":2023,"cited_by_count":8}],"updated_date":"2026-04-01T17:29:45.350535","created_date":"2025-10-10T00:00:00"}