2024!

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Knotkimie
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Topicals Brand Trip
How Topicals got the influencer brand trip right
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ᴘɪɴᴛᴇʀᴇꜱᴛ: ᴅɪᴏʀ3ᴄʟɪᴘꜱᴇ💌
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Beauty brand Topicals took 12 influencers to Ghana earlier this month. The trip was met with an unusually positive response. Vision Board Pictures Influencer, Brand Trips Influencers, Influencer Brand Trips Aesthetic, Brand Trips Aesthetic, Advertising And Public Relations Aesthetic, Influencer Aesthetic Brand Trip, Brand Trip Influencer
How to do influencer trips right
Topicals successfully navigated the influencer trip landscape by prioritizing inclusivity and cultural engagement. The brand's positive reputation, especially among Gen Z and millennials, contributed to the trip's success. Founder Olamide Olowe emphasized giving back and cultural exchanges during the excursion, addressing past criticisms of brand trips. The authenticity and purpose-driven approach resonated well on social media, contrasting with instances where brands faced backlash for lack of diversity and cultural sensitivity. The importance of aligning influencers with brand values, rather than focusing solely on follower count, was highlighted as a key factor in creating genuine content that connects with the target audience.
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