Ogilvy mather

An exclusive example from our swipe file ... How to Advertise Travel Ad by David Ogilvy - one of the many profitable marketing & rare copywriting examples from our huge archive.

An exclusive example from our swipe file ... How to Create Industrial Advertising Ad by David Ogilvy - one of the many profitable marketing & rare copywriting examples from our huge archive.

In 1979, David Ogilvy wrote a memo to his staff. It was titled "My Shortcomings" -- and we have the list.

David Ogilvy shows how a stellar follow up looks in a memo on July, 1971, to a potential client David Ogilvy (who Ogilvy & Mather later won). #DavidOgilvy #Advertising #BestPractices

“I have never been a futurist, and every passing year my interest in the future declines,” says David Ogilvy in the closing of his book On Advertising, a classic. When his publisher asked him to predict the changes we will see in the ad business from his vantage point of industry leader writing somewhere in 1985, he says: 1. The quality of research will improve, and this will generate a bigger corpus of knowledge as to what works and what doesn't. Creative people will learn to exploit this…

Johnnie Tey, art director; Kenneth Yu, writer; Daniel Comar, creative director; Ogilvy & Mather Malaysia, ad agency; The Economist, client;

LAT ERS Don't hang about the January sale starts soon. Expedia.co.uk

A new way of working, new vision and new future for a renowned creative company.

Goodbye festive season, hello relentless January and the steady rhythm of the daily grind. I don't know about you but right now I could use a little luxury weekend break, a round of spa treatments or maybe even just a week on the beach.