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Moving" Picture

WORLD

Vol. 68, No. 1

PRICE 25 CENTS

Holland

■IS

J. Parker Read Jr.

RexDeachs

drama of beautiful adventuresses

featuring ' /

Betty Bly the wMahlon

Hamilton w£*h a iarse cast inci«d"i°

Europe's Ten Most Beautiful Women/

'Directed by " (Di St r (Jilted Ay

T.Hayes Hunter GoLdwynJoosmopolitan,

Published by CHALMERS PUBLISHING COMPANY SSw'KScSft

claa. «atter June 17, 1901, at the Po.t Office at New York. N. Y., under the act o4 March J. 1«79. Printed weekly. »3.00 a year.

MOVING PICTURE WORLD

^1 \r The King of

■O : • .Daredevils

+ C0MING'

The sensation of two continents
— the man of iron nerve and
muscle who has thrilled all
Europe with his feats of strength
and daring will soon appear in
the most stupendous chapter
play thriller yet offered to ex-
hibitors. Thrills and surprise
sensations unprecedented in
chapter play production guar-
antee its unlimited box office
possibilities.

WATCH FOR IT!

UNIVERSAL'*
COLOX/AL

CHAPTER PLAY

This, too, is included in
Universale Great Spring Drive!

May 3, 1924

'73571

ARGUE

By DANNY
All you please. About the
summer picture situation. And
vou get in a circle— and get no-
'where Because the exhibitor
places the blame of conditions on
the producer. And the producer
and distributor blame the exhib-
itor. And there is no give and
lake. So there you are.

Cheap, unsatisfactory pic-
tures, not good for showing
any other time are released
and shown during July and Au-
gust. This seems to be the
cleaning up period for all the
unsatisfactory stock on the
shelves. And what does this
mean?

Heretofore it has meant this— al-|
ways: that your patrons get sick and
dissatisfied; that they sec one poor
picture after another and then stay
away. Which means that you have to
show a half dozen big successes early
in the season to again get them in the
habit of coming. H this isn t the
height of asinine business ideas what
is' You wouldn't find a duplication

I of' such ideas in any other business

j in the world.

I // there isn't any money in

running a theater during July
and August why keep a thea-
ter open? Certainly it would
he far better to close during
those two months, keeping
I your busmess in good shape

| by doing so, than remaining

[ open, showing bad pictures, or

I poor pictures, making dissat-
I isfied patrons and otherwise

I injuring your good will.

I There are a lot of mighty good pn

I tures that— for various reasons— are

I not shown in various communities

I during the early release period It

I Mr. Exhibitor would work a littl<

I hander— instead o^bejn^jntereste. — ,

I the ball game^/and <ug some of those

I ATp he would "be in an excellent posi^i

I (tion to do business/Sind keep his pa-

I tVons happy— rather than show a lot

I of junk, just because he buys it

I cheap. The exhibitor who thinks he

I is getting away with something by

I showing cheap pictures is like the

I man who wears a toupee. He only

I fools one — himself.

As for instance:

Manslaughter
Nice People
On the High Seas
Kick In
Racing Hearts
Prodigal Daughters
The Ne'er-Do-Well
The Heart Raider
Law of the Lawless
Homeward Bound
To the Last Man
The Cheat
Zaza

The Spanish Dancer
Wild Bill Hickok
Call of the Canyon
Don't Call It Love
Flaming Barriers
Pied Piper Malone
Shadows of Paris
Icebound
Peter the Great
The Confidence Man
Triumph
Bluff

The Old Homestead

To Have and to Hold
Back Home and Broke
My American Wife
Grumpy

Trail of the Lonesome

Pine
The Exciters
Only 38

Woman with Four Faces

Hollywood

Bluebeard's 8th Wife

Ruggles of Red Gap

Woman-Proof

His Children's Children

To the Ladies

Big Brother

West of the Water Tower
The Humming Bird
Heritage of the Desert
The Stranger
A Society Scandal
The Fighting Coward
Dawn of a Tomorrow
The Breaking Point
Men

Your Paramount exchange has fresh, perfect prints and com-
plete advertising campaigns on every one of these BIG pictures.

Daily.

Summer or Winter-

paramount (pictures

PRODUCED BY

■:s^k\ famous players-lasky corporation E^Ktmk

l«gt-V " ^» 'NEW VOR.K. CIIV (*flBMJ„tWJ»

y,fflyA<«j AD9wp.H,,,z-.VKO* Jt^,hh5SJf-y CE£l,L,ft,%MII;LE

MOVING PICTURE WORLD

May 3, 1924

Play BIG Spring Pictures!

Light, fast, scream-
ingly funny — an
ideal new Spring
comedy from the
director of "The
Covered W a g o n."
Adapted by Walter
Woods from Booth
Tarkington's b i g
stage play, "Mag-
nolia." Ask the man
who's played it!

Adolph Zukor and Jesse LLasky
present A

Jan^CRUZE

PRODUCTION

WITH

"The Ftehtin

ERNEST TORRENCE
MARY ASTOR.
NOAH BEERY
PHYLLIS HAVER
CULLEN LANDIS
paramount Qiclure^

Other BIG May -June Releases:

ICEBOUND MONTMARTRE

BLUFF TIGER LOVE

CODE OF THE SEA THE GUILTY ONE

DAWN OF A TOMORROW THE BEDROOM WINDOW

(paramount Q>idures

May 3, 1924

MOVING PICTURE WORLD

Breaking Point for Records!

A BIG mystery melodrama written by the most successful writer
of mystery stories in the world — Mary Roberts Rinehart, author
of "The Bat" and others. All-star cast. Elaborate box-office
production by the director of "Shadows of Paris" and "The Spanish
Dancer." Adapted by Edfrid Bingham and Julie Herne. It's the stuff
that gets the money, boys!

Produced by

FAMOUS PLAYERS- LAS KY CORPORATION

' ADOLPH ZUKOR. P..i/d»«e • .

MOVING PICTURE WORLD

May 3, 1924

STARRING

MADGE BELLAMY
JOHN BOWERS
OTIS HARLAN
HAL COOLEY

FRANCELLIA

BILLINGTON
BILLY B. VAN

and others.

Directed by Win. A. Seiter

"AMUSEMENTS" said

Entertainment value— VERY GOOD— Exploitation— VERY GOOD — Palmer photoplay
has rung the bell again in its 2nd offering. — It, apparently, is one organization which
recognizes the factors which make for box office successes, which presages a real boom
for exhibitors.— This fact was illustrated in "JUDGMENT OF THE STORM." It is
emphasized in "THE WHITE SIN." It is a worthy successor to "JUDGMENT OF
THE STORM."

There's the whole story to ycu on "THE WHITE SIN." With such a cast
as Madge Bellamy, John Bowers, Hal Cooley, Francellia Billington, Billy
d. Van, Otis Harlan, Ethel Wales and others, plus a Box Office title which
has m^de a hit with more than 1,800 exhibitors, you can book and boost "THE
WHITE SIN" to the limit.

FILM BOOKING OFFICES

OF AMERICA, Inc.

723 Seventh Avenue, New York City

Sales Office United Kingdom: R-C Picture Corf.. 26-27 D' Arblay St., U'ardour St.,
London, W . 1, England

May 3, 1924

MOVING PICTURE WORLD

jts for women!

Why Get Married

Andree Lafayette

Can the woman who handles business
contracts keep the laundry list straight
too?

Is the hand that rocks the cradle able
to manipulate the typewriter also?

Are the meals as good, the kiddies as
well scrubbed, the house as spick and span
while mother is winning promotion down-
town?

A Laval Photoplays Production.

A LAVAL PHOTOPLAYS PRODUCTION

Here's contrast to arouse discussion — ■
the contrast of the bride who is a business
woman with the bride who's a housewife
and mother.

It's a situation you can exploit — an ab-
sorbing story of two first years of marriage
■ — a story that will interest women every-
where.

And it's women, remember, who keep
your theatre going.

ASSOCIATED EXHIBITORS

>ical distributor

fH6' EXCHANGE

ARTHUR-S. KANE pkestdea't

FOREIGN REPRESENTATI
SIDNEY GAAftCTT

MOV 1 X G PICTURE WORLD

May 3, 1924

You are in the midst of Universale Great
Spring Drive ! Every showman in the
business should book Universal pro-
duct as a matter of self-interest. No
showman — not a single exhibitor — can
afford to miss the chance to cash in
on this great drive offer. Your keen
sense of showmanship will prompt you
to act at once. Here is everything in
audience-tested pictures at a price not
one cent higher than you can afford to
pay !

UNIVERSAL JEWELS

THE STORM

with Virginia Valli and House Peter-;.
HUMAN HEARTS

with House Peters and a big cast.
THE SHOCK

with Lon Chaney and Virginia Valli.
UNDER TWO FLAGS

starring Priscilla Dean.
KENTUCKY DERBY

starring Reginald Denny.
TRIFLING WITH HONOR

with an all-star cast.
HUNTING BIG GAME IN AFRICA
THE FLIRT

with an all-star cast.
THE FLAME OF LIFE

starring Priscilla Dean.
DRIVEN

with an all-star cast.
THE ABYSMAL BRUTE

starring Reginald Denny.
BAVU

with an all-star cast.
MERRY GO ROUND

with Mary Philbin, Norman Kerry.

George Hackathorne.
A CHAPTER IN HER LIFE

A Lois Weber production with a

great cast.
DRIFTING

starring Priscilla Dean.
TRIFLING WITH HONOR

with J. Warren Kerrigan, Anna Q.

Nilsson and Tom Santschi.
THE ACQUITTAL

with Claire Windsor. Norman Kerry.

Barbara Bedford and Richard Tra-

vers.

A LADY OF QUALITY

starring Virginia Valli with Milton
Sills.

THE DARLING OF NEW YORK

with Baby Peggy and an all-star cast.
WHITE TIGER

starring Priscilla Dean.

THE LAW FORBIDS

Baby Peggy with Robert Ellis, Eli-
nor Faire and a big cast.

FOOLS HIGHWAY

starring Mary Philbin.

SPORTING YOUTH

starring Reginald Denny.

THE STORM DAUGHTER

starring Priscilla Dean.

THE LEATHER PUSHERS

Smashing romances of the prize riiii;
from H. C. Witwer Collier's Weekly
stories.

First, second and third series featur-
ing Reginald Denny. Fourth series
featuring Billy Sullivan, Universal
Jewel Series.

FAST STEPPERS

starring Billy Sullivan. Stories by
Gerald Beaumont, master of spor
stories appearing in the Red Bo k
Magazine. Universal Jewel Series.

A Special Word to

No. 380 Straight from the Shoulder Talks
by Carl Laemmle, President of the
Universal Pictures Corporation

[HIS talk is intended for those of you
who are ruinously hammering down
Universal rental prices through book-
ing circuits, booking agencies or whatever you
choose to call them.

You tell me you formed these booking
combinations to defend yourselves against pro-
ducers or distributors who are crushing you.
You tell me your booking combination is the
only weapon with which you can combat still
greater circuits, whether owned by producers
or not.

I don't know anything about that, because
undoubtedly there are two sides to that story
as to every other story. But I do know that,
thoughtlessly and without intending to do so,
you are hammering prices down on the very

company you ought to support to the last
ditch. Every time you use that booking com-
bination against Universal, you are using it
against yourself ! Everything you do to

weaken Universal is a good swift kick in
your own pants !

I ask you to stop it and stop it now!

With all the power at my command, I ask
you to realize that if you treat Universal as an
enemy — as some of you are unintentionally
doing — you are fighting your own future,
battling vour own flesh and blood!

May 3, 1924

MOVING PICTURE WORLD

Rooking Circuits

Do I ask special favors for Universal.7
YOU BET YOUR LIFE I DO!

I ask you to treat Universal as you would
treat a partner. Regardless of what your
booking combination rules may be, I ask you

to waive them in dealing with Universal I ask

you to quit forcing me to deal with one theatre.
I ask you to quit restraining me from getting
the benefit of competition among you! I ask
you to quit fixing the price that I've got to
accept for my pictures! I ask you to quit club-
bing my prices down to a ridiculous basis!

By what earthly right do I ask these
things? Simply by right of the fact that I've
never done anything to warrant this sort of
rough treatment from exhibitors. I am not
threatening you with great chains of thea-
tres. I never tried to force you to book "every-
thing or nothing." I never tried any cute or
devilish little tricks or schemes or devices to
take you into camp. I've always played with
you with every darned card on the table, face
up, and not a card up my sleeve.

If you are determined to use a club in
booking, don't use it where it will damage you
in the end. There is no greater blow you

could give yourself than to injure Universal.

I know you are hurting us without realizing
what you are doing. Now that you do know,
will you wake up and quit fighting yourself
over my shoulder ?

Universal Star Series

Here is a group of high-powered
box-office stars supported by splen-
did casts, expert direction and all the
resources of Universal City in a
great variety of appealing stories.
JACK HOXIE

In seven rough-riding outdoor ac-
tion pictures.

HERBERT RAWLINSON

Nine tested and proved pictures of
the gentleman-adventurer variety.
GLADYS WALTON

In five noteworthy pictures of the
modern girl.
LAURA LA PLANT

In two productions full of peppy,
actionful comedy. A magnetic new
screen personality.
ALL STAR CASTS

Here are a dozen productions with
sure-fire box-office profits guaranteed
on past performances. All produced
with special casts and exploitation
angles.

HOOT GIBSON

The whimsical western star in eight
galloping releases, each an audience pic-
ture with a box-office wallop I

UNIVERSAL
SHORT SUBJECTS

CHAPTER PLAYS

"The Steel Trail," "The Fast Express,"
"The Ghost City," "Beasts of Paradise,"
Featuring William Duncan, Pete Morri-
son, Margaret Morris, William Desmond
and Eileen Sedgwick.

CENTURY COMEDIES
starring Hilliard Karr, Jack Earle, Al
Alt, Pal, the Dog; The Century Follies
Girls, Buddy Messinger and Spec O'Don-
nell.

UNIVERSAL ONE-REEL COMEDIES

Featuring Neely Edwards and Bert
Roach.

THE GUMPS

Featuring Joe Murphy and Fay Tincher.

TWO-REEL WESTERNS
featuring: Pete Morrison, Harry Carey,
Bob Reeves, Roy Stewart, Helen Gibson.
Kingfisher Jones, Jack Dougherty and
Helen Holmes.

INTERNATIONAL NEWS
The best pictorial news service brought
to the screen. Advertised daily in all
Hearst papers to over 20,000,000 readers.

THE MIRROR
A novelty sensation reflecting the past
and current events.

Universal s

Great
SpringDrive

4 is on/

Get the bid
surprise otter

IUNIVERSAL EXCHANGE

May 3, 1924

20 MOVING PICTURE WORLD May 3, 1924

A Screen Show- Down

%eady
For

Immediate
please

B. F. ZEIDMAN presents

"Daring Youth"

The Story of an Untamed Wife
and cf Knowing Husband

BEBE DANIELS

Supported by

NORMAN KERRY LEE MORAN

LILLIAN LANGDON >od ARTHUR HO YT

'Directed by WILLIAM BEAUD1NE

Sacramento Pictures corporation

presents

John Cort's Famous Stage Success

LISTEN LESTER"

LOUISE FAZENDA - EVA NOVAK
HARRY MVERS - GEORGE O'HARA
ALEC FRANCIS - LEE MORAN
and DOT FARLEY

Directed by Wm. A. SEITER

Distributed
through - — '

Big' Ones- they

PRINCIPAL PICTURES

May 3, 1924

MOVING PICTURE WORLD

With a Pat* Hand .

Eastern productions. Inc.

present

"The Masked Dancer"

HELENE CHADWICK

and

LOWELL SHERMAN
eAdapled from
"The Woman With the Mask" by Kpdolph Lothar
Directed by BURTON KING

B. F. ZEIDMAN presents

"The Good Bad Boy"

JOE BUTTER WORTH, MARY JANE IRVING
and

BROWNIE, The Great Dog
Directed by EDDIE CL1NE

Director of "Circus Day>"

'Book Them

Through the
Leading
Exchange in
Your Territory

B. F.. ZEIDMAN presents

"DAUGHTERS
OF PLEASURE"

Starring

MARIE PREVOST and MONTE BLUE

Directed by William Beaudine

can 't be beaten !
CORPORATION

Principals second
series of

BETWEEN

A Great
Love Story

ROBERT W. CHAMBERS

What is Greater —

Man's Friendship for

Man — Or —

Man's Love for Woman?

Shall a Friend Forgive
Him Who Destroys
His Home?

oA Drama of
Scourged Hearts

FRIENDS

Played By
A Star Cast

LOU TELLEGEN
ANNA Q. NILSSON
NORMAN KERRY

(Courtesy of Universal )

ALICE CALHOUN
STUART HOLMES

HENRY BARROWS

NOW BEING SOLO ON INDEPENDENT MARKET

GOTHAM PRODUCTIONS

1600 BROADWAY NEW YORK CITY

May 3, 1924

MOVING PICTURE WORLD

BORROWED HUSBANDS

A Great Story Of Society

In Which—

NANCY REALLY LOVED
HER HUSBAND BUT
WHEN HE WENT
AWAY—

SHE LET MAJOR
DESMOND THINK SHE
{ WAS FREEAND HE FELL
I N LOVE WITH HER-- ■

/ DR1ANGWELL THE HUSBAND
OF HER BEST FRIEND MADE
DESPERATE LOVE
TO HER—-

AND

"CURTIS STANLEY
iROKE HIS WIFE'S HEART
BY FLIRTING WITH HER

Florence Vidor, Earle Williams
rockcliffe fellowes, robert gordon

A DAVID SMITH PRODUCTION

ALBERT E. SMITH president

mmmmmwsm

MOVING PICTURE WORLD

May 3. 1924

KENOAU-'

CAPITOL THEA

DIRECTOBS chaMBWS
ROB2?Lu du poWT

sss-Ssssass'

April

4th,

1924.

^ax to. Min^:

.„t to congratulate yo^
I "that V ar\f S lendoza,

C0/tufa3S0clat93. ^out
0f our » +0 me ^o -lieu-

^ the theatres, in lieu

Lese fQfat9anf muBicianB in the

«fS Pl0t" ^ahle hecause It

^ei<rrayver/ « ^ ^ ^

X thin* it la
execute!-

'/hematic Music

Cue „SAee^

VIRTUOUS LIARS

The Times — "The settings in this film were favor-
able as were the lighting and photography in most
of the sequences."

The Evening World — "It has Dagmar Godowsky
as one of its features. She does excellent work as do
Burr Mcintosh and Naomi Childers."

The Morning World— He (Maurice Costello)
seems to have retained much of the charm and
personality which made him such a popular idol.

The Brooklyn Eagle— "There are two per-
formances that are really better than average
screen characterizations. They are those of
Edith Allen and David Powell. Miss Allen is
a comparative newcomer to the shadowed drama
but she leaves no room for doubts about her fu-
ture on the screen, as for Powell he can always
be depended upon for a thoroughly satisfactory
interpretation."

A Whitman Bennett Production

Released by Vitagraph

May 3, 1924

MOVING PICTURE WORLD

MSRMAID COMMVISS

Every one a new story, with new laughs and something DIFFERENT
in comedy entertainment. But every one full of fast, snappy action.

EVERY

Jack White Production

IS A SURE LAUGH-GETTER

FAMILY LIFE"

With MARK JONES
and SUNSHINE HART

"'Family Life' will prove the hit of
any program, and the hard-boiled ex-
hibitor or patron who doesn't get a lot
of laughs out of it needs a pulmotor—
he is almost dead. * * * One of the best
Comedies Jack White ever made."

Exhibitors Herald

"You can usually count on a brands
new comedy stunt in a Jack White
production, and 'Family Life' is no
exception." Moving Picture World

THE SPICE OF THE PROGP.A

THERE
HE GOES"

With

LIGE CONLEY

Remember what a scream Lige Conley was
as the automobile racer in " Backfire"? You will
agree he is even funnier in the horse race in
"There He Goes".

Xised by JACK WHITE

For foreign rights address
FAR EAST FILM CORPORATION
729 Seventh Avenue
New York City

EDUCATIONAL
FILM EXCHANGES, Inc.

MOVING PICTURE WORLD

May 3, 1924

ted

ptacv ^ -

OW FIRST

tf NATIONAL J
^APiaURESJ

"Please, Oh ! Please— Don 't
ask me to do that. "

flfiosfi.Jmx

presents

Cheat

She hated his life, his friends.
He was her husband and de-
lighted in forcing her to do
those things which caused her
great pain.

Then came the storm; the
wrecking of the yacht and
freedom.

This is, indeed, what is termed
"a peach of an audience picture."

A Jitfit national Attraction

Moving Picture

WORLD

Founded j'n ltyOJ by J. P. Chalmers

The Editor's Views

Saunders Speaks Up for the Salesman — and We Agree — The Man in the Trenches

and His Chance to Rise to Headquarters

EDWARD M. SAUNDERS, sales manager
for Metro Pictures, takes good natured ex-
ception to the otherwise unanimous praise
accorded our salesman friend, "Bozo" Jones. Mr.
Saunders tells us:

"The only thing I have against material of this
sort is that it tends to cheapen or throw in a false
light the man on the firing line. We can't do or
say too much to the glory of the salesmen who
carry the brunt of our struggles."

And we can say no more than to agree with Mr.
Saunders on the importance and responsibility of
the salesman in this industry, while in the same
breath venturing the thought that the Jones char-
acter is serving his purpose — no more, no less.
The purpose being to supply a smile or two. A
race, a nation, a religion or an industry that does
not possess a sense of humor embracing its own
frailties has not the breath of life.

* * *

WITH all his gentle chiding, we thank the
genial Mr. Saunders for an excuse to ex-
press a word of regard for the genus film
salesman. We believe we have said it in print on
more than one previous occasion, in fact we know
we did when we were ourselves fresh from strug-
gles with sales.

It has been our firm conviction that there is no
field making greater demands on the salesman than
the film industry, placing greater responsibility on
him— and, in the past, rewarding him as poorly.
When we speak of rewards, we do not particularly
mean monetary recompense. We speak rather of
the rewards that make for contentment and
progress.

The producers can line up a schedule of worthy
product New York can develop the most perfect
of sales plans and the most effective of advertising

surroundings — and all will fail if the man on the
firing line fails.

Yet think of the yawning chasm, the vast gulf
that has existed between that man in the trenches
and the seats of the mighty in New York.

And in any field, you can only secure from your
salesmen in proportion as you allow their vision
and ambition to sight the top rung of the ladder;
in proportion as you induce loyalty to embrace the
men at the top.

* * *

WE are inclined to get our tenses mixed. Be-
cause there are organizations in which the
evils that make the salesman's lot a sorry
one are fast disappearing. Perhaps some in which
they have entirely disappeared. But there are
others that make the present tense appropriate.

Just as, in the ranks of the salesmen, there is a
"Bozo" Jones to match the one who earns our
praise or sympathy.

So, all in all, when you come to discussion of the
men on the firing line, you find yourself enmeshed
in a maze of if's, and's, and but's.

The thought has often struck us, however, that
the percentage of "Bozo's" would be far less had
we not driven from the field so many men capable
of improving the balance.

The top-notch sales recruit, making good in his
territory, found it hard to adjust himself to the
realization that he must lose his job every time
New York changed sales managers, or the sales
chief switched branch managers.

Likewise, he found a high powered telescope
necessary to ascertain the managers in his ter-
ritory who had risen from the ranks. He
quickly learned that the procedure in case of a
(Continued on next page)

MOVING PICTURE WORLD

May 3, 1924

The Editor's Views

{Continued from preceding page)
vacancy was to draw lots in the Astor lobby.
* * *

THIS method of allowing a thought to develop as you
bang the typewriter has its advantages. It seems
to make for safer conclusions.
A few paragraphs above we stated a fear that our tenses
were becoming involved. Then we went on to a discus-
sion of the salesman's pet worries and found it necessary to
use the past tense almost entirely.

Correctly so. For we can recall any number of dis-
tributing organizations that today have fairly fixed the
rule of "promotions from the ranks only." And we are
reminded, as our thoughts wander down the list of dis-
tributors, of the personal loyalty that most of the sales
managers of our industry command in full measure.

The film salesman's lot is improving, his position advanc-
ing. Along with the progress that all branches of the in-
dustry are constantly recording.

And we'll state right here that we can't do too much for
"the man on the firing line." There are a lot of us in New
York — and Hollywood — who owe many a "thank you" to
him.

Eddie Saunders. Publishing his pic-
ture because you don't see it in print
as often as you should. And because
he gave us the argument that started
this week's editorial. And — again —
because while we get more formal in
twelve point type this page gives us a
chance to say "Eddie." Which is the
proper way to speak about a chap
as well liked and as popular as Eddie
Saunders. And deservedly so. Eddie
is one of the top-rung boys who came
up the ladder. Probably explains his
understanding of the boys at the
front.

Mis-Outs and Wrong Posters

THE film salesman again. How would you like to be
selling biscuits if the National Biscuit Company made
as many wrong shipments, or sent damaged goods as often
as a film company does — and then found it so difficult to
secure satisfaction for your customer as it has been in the
picture industry? That's another handicap under which
the film salesman has labored. Happily, the perfection of
an efficient Arbitration Board system is rapidly alleviating
this condition. For which we give thanks.

Henry Ginsberg. Young — in years;
but old — in experience. Knows the
territorial exchanges — and they know
him, and have faith. The latter is the
important part. Henry Ginsberg is go-
ing to be heard from We venture the
prophecy. Maybe right soon, sirs.
Because after closing up with Pre-
ferred Henry took train for the coast.
Where he is conferring with import-
ant producers. His eyes, and theirs,
on next season. And the territorial
market. And the building of something
solid, permanent, holding into the
future.

Samuel Goldwyn. Has hit the bell
with "Cytherea." All the sumptuous
richness of "The Eternal City" — plus —
greater audience value. Especially for
American audiences. Every person
who is married, was married, or hopes
to get married will come to see it and
go away to talk about it. If the adver-
tising is built on the real meaning of
that word "Cytherea" — and the more
pertinent catch-line "You Can't Get
Away With It." Samuel Goldwyn de-
serves success. He is one producer who
has never tried to cheat — either his
art or his ideals. From the day when
he lured Geraldine Farrar to the studio
glare.

Every Man His Otvn Code

WE are still on the subject of the film salesman. Think-
ing of the burden that an industry without long-
fixed trade practices places upon the man at the point of
contact. He has no fixed price for his merchandise, only
a loosely drawn and constantly changing code of ethics.
All natural in a youthful industry. But the result is that
he finds it almost impossible to build up "customer con-
fidence"— by far the greatest asset of the salesman in any
other walk. The amazing part is that, with all his handi-
caps, the film salesman DELIVERS.

Howard Dietz. Hardly needs an in-
troduction to the boys in New York
— but perhaps the folks out on the
highways and byways would like to
see the man who has been behind those
snappy campaigns on "Three Weeks,"
"Nellie the Beautiful Cloak Model,"
and other pictures of Goldwyn's cur-
rent list. Howard has been turning
out the consistently good ad copy and
the consistently live campaigns under
the Goldwyn trade mark for these
many years. Young, aggressive, per-
sonally well-liked — we are glad to
introduce him in our gallery of illus-
trated editorials.

And in Closing

ON our way to New Orleans. Intend to absorb some
of that First National enthusiasm. There certainly
should be plenty of it after the manner in which Dick
Rowland has slammed the bull's-eye with hit after hit. If
we meet Earl Hudson at the St. Charles we will try to get
him to tell us — for you — how he does his part of it. But
perhaps the franchise holders won't let Earl out of the
studio while he is delivering so strongly. We wouldn't.

May 3, 1924

MOVING PICTURE WORLD

THE METRO-
GOLDWYN
MERGER

Its Meaning to

LOEW

Stockholders
to

GOLDWYN

Stockholders

We Have Prepared
an Analysis of This
Situation. Copies May
Be Obtained on Re-
quest at Our Offices,
1531 B'way, at 45th St.
Astor Theatre Bldg.
Phone Lackawanna 7710
and at
511 Fifth Ave.

at 43rd St.
Phone Vanderbilt 4560

NEWBURGER,
HENDERSON
and LOEB

Members
New York Stock Exchange

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BRANCH OFFICES:

202 Fifth Avenue

at 25th Street

1531 Broadway

at ASth Street

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at 43rd Street

PHILADELPHIA:
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Moving" Picture

WORLD

ROBERT E. WELSH EDITOR

Published Weekly by
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York, N. Y.

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John F. Chalmers, president; Alfred J. Chalmers, vice-presi-
dent; James P. Chalmers, Sr., vice-president; Eliza J. Chalmers,
secretary and treasurer, and Ervin L. Hall, business manager.

Branch Offices: 28 East Jackson Boulevard, Chicago; W. E.
Keefe, 1962 Cheromoya Avenue, Los Angeles, Cal.

Editorial Staff: Ben H. Grimm, Associate Editor; John A.
Archer, Managing Editor.

Manager of Circulation: Dennis J. Shea.

Subscription price : United States and its possessions, Mexico
and Cuba, $3.00 a year; Canada, $3.50; foreign countries (post-
paid), $10.00 a year. Copyright, 1924, Chalmers Publishing Co.
Copyright throughout Great Britain and Colonies, under the
provisions of the Copyright Act of 1911. (All rights reserved.)

Other publications: Cine Mundial (Spanish). Technical books.

VOLUME 68

NUMBER 1

Features

Editorial 31

Thumbnail Editorials 32

Edward Saunders, Henry Ginsberg, Samuel Goldwyn,

Howard Diets

Is Radio Affecting You? 34

News of the Week

Metro-Goldwyn-Mayer Form Giant Consolidation 37

American Pictures Show Constant Development in Italy 39
Branch Managers Competing for Kenma Array of Prizes 41

Nine Big Goldwyn Productions in Works 45

German Organization Produces, Imports and Exhibits

pictures' 47

Big Campaign on "Why Men Leave Home" 49

New York Exhibitors to Convene in Buffalo 69

Boston Convention to Hear Report on Legislative Work 70
New York City Mark Strand Theatre Celebrates Tenth

Anniversary ' '1

Paramount Forms 100 Per Cent Club for its Salesmen. . 72

Departments

Exhibitors News and Views 51

Straight From the Shoulder Reports 57

Selling the Public to the Public 73

With the Advertising Brains 81

Reviews 83

Pep of the Program 86

. HQ
Better Equipment oy

■ 00
Projection

d.Io^bc 96

One of a Series

The Hamilton
National Bank

130 West 42nd Street

IT is possible to talk
Service, to preach
courtesy and coopera-
tion, to mention unex-
celled conveniences
and facilities —

And still fall short
of telling the whole
story.

It is impossible to
fully realize the mean-
ing of Hamilton Na-
tional Service until
you have experienced
its features.

Contact is convic-
tion.

A chat with one of
our officials — entail-
ing no obligation, of
course — will give you
new light on the place
of modern banking in
modern business. And
the especial advan-
tages to the motion
picture man of asso-
ciation with an Inde-
pendent Bank, keyed
to sympathetic under-
standing of his prob-
lems.

We respectfully
urge the visit.

In full confidence
that a frank discussion
of your banking prob-
lems and our Service
will well repay you.

lamilton National Bank

130 West 42nd Street

(Biuh Terminal BMg.)

New York City

Open 9 A. M. till 10.30 P. M.
Our Deposit Vaults — open at the
same hours — are admitted to bt
the best equipped in the city.

34 MOVING PICTURE WORLD May 3. 1924

Boston Musicians Get Extra Pay for Playing for Broadcasting

Radio

Affecting

You?

Some Call It a Menace-
Others Say It Doesn't Hurt-
Actual Conditions Disclosed —

[Editor's Note: Radio — Is it an ominous menace, a
passing fad, or can it be harnessed by the enterprising
exhibitor to prove a box-office aid? Your opinion is
as good as ours, and the next man as wise as either of
us. In an effort to disclose actual conditions and the
outlook throughout the country Moving Picture World
has put under way a survey of the country. The fol-
lowing article presents the second installment of that
survey. BUT WE WANT TO HEAR FROM YOU!
Has radio affected your business? What do you think
of the future? What moves do you advocate to meet
this competition? Let's have your views — join in the
round-table discussion.]

BOSTON. — Union musicians of Greater Boston, who, up
to the present time, have been entertaining audiences
throughout the country by means of the radio, hereafter
must receive compensation for playing at all radio concerts. A
new law inserted in the constitution and by-laws of the Boston
Musicians' Protective Association will affect exhibitors who
broadcast their musical programs. The State Theatre, Boston,
under the Marcus Loew management, occasionally broadcasts
portions of its musical programs, which are included in the pro-
grams sent out by one of the Boston sending stations. The
State is an exclusive first-run picture theatre.

The new provision covering the playing for radio may result
in making not only the managements of theatres and moving
picture houses, but of hotels, ballrooms and other places who
are making a practice of broadcasting concerts furnished by
members of the association, pay double or treble the wages of
these musicians. It was learned that the Boston local was pre-
paring to enforce regulations that members of the executive
board consider necessary in order to protect the interests of
its members.

Action Result of Complaints

The decisive action of the Boston local was the result of com-
plaints made by members, alleging that some of them are being
overworked, while others are losing contract jobs as the result
of broadcasting tactics being pursued in some instances, where
union musicians are being used on one job to keep other mem-
bers of the union idle.

Similar action has been taken in other cities, including
Chicago, where, after April 15, no union musicians, and singers
as well, will do radio broadcasting free of charge, according to
an announcement by James C. Petrillo, of the Chicago Federa-
tion of Musicians. At a recent meeting of the union the decision

was reached to charge $8 for a three-hour engagement after
April 1 ; all appearances of less than three hours to l>e charged
for as of three hours.

Pittsburgh Men Want Increase

In Pittsburgh 2,500 union musicians are seeking an increase
in wages for radio broadcasting engagements. The musicians
demand $8 for a three-hour engagement. The scale at the
present time is $6.

The matter of paying musicians for broadcasting work is
expected to be one of the principal subjects to be discussed at
the national convention, which will take place at Colorado
Springs on May 2.

MILWAUKEE— "The evil effect of radio upon the
show business is being magnified without justifi-
cation. Radio is not hurting business and should
give no wide awake exhibitor cause for worry."

That's the story most of Milwaukee's showmen tell.
"Radio presents a great problem for motion picture-
theatre men to solve. It is cutting a deep hole into receipts
and is becoming more of a menace each day."

That's the story the rest of Milwaukee's movie men tell.
And apparently both pro and con in the argument are
correct, for a survey shows that some houses are suffering
as a result of the radio craze, while others continue to do
such good business that one would think the public had
never heard of aerials, static and the hundred and one
other technical terms that have come to be bywords. How-
ever, the survey indicates that those suffering from the
radio craze still are in the minority, and for the most part
exhibitors are confident the world will soon have enough
of its new plaything and will return to normalcy and its
theatres.

Some Neighborhood Houses Suffer

Other conclusions which may be drawn from this survey
follow :

Neighborhood houses located in the wealthier districts
feel the effects of radio more than other theatres because
their patrons are able to spend money for expensive sets,
although this is not true of all such districts.

Theatres in the downtown section and those neighbor-
hoods settled by the working classes are escaping its effects
almost entirely.

Better pictures is one way to overcome the new evil,
while a diversified, well balanced program is another suc-
cessful remedy.

Among those who see in radio a serious situation for
exhibitors is Fred Seegert, of the Regent Theatre and
president of the Motion Picture Theatre Owners of Wis-
consin. Mr. Seegert has become somewhat of a radio bug
himself, and for that reason feels that he knows whereof
he speaks when he says :

"Radio presents an obstacle in the path of the motion
picture exhibitor, especially the exhibitor in the neighbor-
hood house. It is cutting heavily into receipts and
indications are that it will remain a handicap, if it improves
as rapidly as it has during the last few months. Of course,
radio can never really take the place of the movies, but at
the same time it provides a substitute that is satisfying
a great many.

"Radio Bugs" Need Sleep

"Some showmen argue that because the best radio
programs do not begin until after 11 p. m. the show busi-
ness does not suffer, but I have found that while radio fans
do not become active until that time, they stay up until
all hours of the morning and are too tired on the following
night to go to a show even if they would give up radio for
that long.

May 3, 1924 MOVING PICTURE WORLD 35

Cities With Broadcasting Stations Hit Hardest, Survey Shows

"One way to overcome the new craze is to prevail upon
producers to give us bigger and better pictures. The
public has had its fill of the type of picture that is flooding
the market at present. It wants something new and full of
thrills dished up in a high class way. Until it gets that, the
public will tinker with its radio instead of filling theatres."

Mr. Seegert's theatre is in a district where many residents
can afford radio sets.

Believes Craze Temporary

Henry Staab, executive secretary of the Motion Picture
Theatre Owners of Wisconsin, who in his position keeps
in touch with members throughout the state, declares the
situation in some small towns is serious, but it is his
belief that this condition will not last. He, like many
others in the business, is inclined to regard radio as a fad
of which the public soon will tire. He says further :

"Most of the good programs via the radio are scheduled
for after theatre hours. Consequently, the public can
still attend shows as they have in the past and at the same
time not miss the radio concerts.

"While a few of the houses in the big cities undoubtedly
are suffering along with the smaller exhibitors, I feel that
the cut in movie patronage will not be permanent."

Views of a downtown exhibitor are expressed by Roy C.
MacMullen, manager of Ascher's Merrill Theatre, as
follows :

"Radio is attracting so much attention because it is
something new. As soon as the novelty wears off, which
can't be long, radio will in no way affect the motion picture
business. It never can take the place of the movies and,
as a result, the public most likely will find time for both.
As m*!*ers stand now, I find it is to my advantage at times
to feature radio artists in connection with my regular
program, because there is no doubt of their popularity."

To which Stanley Brown, new manager of Saxe's Strand,
also a downtown house, adds:

Can't Broadcast Pictures

"No matter how powerful the radio stations are, they
cannot broadcast motion pictures and the public that has
been educated to the point of going regularly to see the
movies will continue to go despite radio.

"Radio at present is a fad. Even a rabid radio fan wants
something to break the monotony of the music and
speeches that come via the ether waves and the natural
thing is to turn to the showhouse.

"Phonographs, when first introduced, created a similar
stir, but soon were no longer novelties and as a result lost
their lure. It will be the same with radio.

"Right now the small town houses are hit quite badly,
but even they will overcome this and as for the downtown
Milwaukee theatres there is little to fear."

No Danger, Says Koch

Charles Koch, who handles the Garden Theatre, one of
Leo A. Landau's downtown houses, comments as follows :

"While radio of course is yet in its experimental stage
and it is therefore hard to predict the results to the show
business, I am inclined to say that theatre patronage will
not fall off because of it. Our business has not suffered
thus far and I am convinced that great improvements must
be made in the radio field before any harm results to us."

George Fischer, of the Milwaukee Theatre, one of the
finest outskirt houses in the city, is not losing any sleep
over the radio problem. He declares he's so busy with his
business that he has never even heard a radio, let alone
worry about it. And Mr. Fischer is firm in his belief that
a diversified, well-balanced program is a one hundred per
cent, anti-toxin against the radio bugaboo.

"Make your program so attractive that even the radio
fan will give up a few hours to see it," is his advice. "It's
not so much a question of big pictures as judgment hi
arranging the entire program, being sure to give your
patrons a little comedy, some newsreel and stage presenta-
tions in addition to the regular feature.

"My opinion is that radio is not hurting the business in
Milwaukee and that for the most part other reasons are
responsible for slackening of business that any exhibitors
may complain of. The best programs are not broadcast
until 10 or 11 p. m., which gives the radio fan a chance
to take in a show and relax before tuning in.

"My showhouse is situated in a middle class district, yet
I doubt if many in my neighborhood can afford to own
radio sets."

South Side Not Worried

Among those who declare radio is not hurting business
is Charles Beckman of the Juneau Theatre; on Milwaukee's
South Side. He declares :

"Some houses in the city may be suffering from the
radio craze, but my theatre is patronized for the most part
by an element that cannot afford expensive radio sets and
for that reason my business continues unaffected."

This sentiment is echoed by Bud Fischer, one of the
oldest exhibitors in the business, who owns the Park Thea-
tre on Milwaukee's South Side and who also manages the
Capitol Theatre, at Manitowoc, Wis.

"The smaller towns are feeling the effects of broadcast
programs, but houses located in territories such as the
Park Theatre are not hit because radio outfits are still not
within reach of the average man. Besides, even if they
were, the average person isn't satisfied to listen to radio
night after night and would turn to the movies for diversion
just as he does now."

M. Rice, of the State, a West Side house, sums the situa -
tion up briefly.

Nothing to Worry About

"It is nothing to worry about. We are ignoring it
entirely."

J. H. Silliman, of the Downer Theatre, which is in one
of the fashionable neighborhoods of the city, declares that
radio is cutting into the. show business somewhat at
present, but that this condition will not last and is not to
be regarded as serious, unless it improves at an unexpected
rate. He says :

"It's the same story as is presented by the phonograph.
People like to play it occasionally, but it never keeps them
from going to the movies."

"End Not in Sight"

Jack Marcus, of the Jack Marcus Enterprises, operating
the Victoria and Royal Theatres, declares that "the end is
not in sight" and that this opposition will grow stronger
as the days pass.

"The radio as a method of family entertainment is just
now getting under way," he says. "Another year and it
is hard to estimate just how large a percentage of our
theatregoing families will be at home with their radio
evenings instead of in the theatre. The concerts, too, come
at the very time of the evening when we should expect
our only large attendance of the entire day. When they
knock us out of the first evening show, they cripple our
whole day's business. And with the opening of a local
broadcasting station here every one has just gone radio
nutty — that's all they talk about."

MOVING PICTURE WORLD

May 3, 1924

To Hold Sales Meetings

Two Hodkinson Conventions Called by
President Munroe

F. C. Munroe, president of the Hodkinson
Corporation, has called two big sales con-
ventions of the company's branch managers
to be held within the next three weeks.

The first of these sales conventions is
called for Saturday, April 26 at the home
office of the company with managers G. A.
Falkner of Washington, William Yoder of
Atlanta, W. G. Humphries of Philadelphia,
G. R. Ainsworth of Pittsburgh, L. J. Hack-
ing of Boston, W. H. Wagner of Buffalo,
George Dillon of New York and W. F.
Seymour eastern division manager attend-
ing.

The second convention will be held at the
Congress Hotel in Chicago on Saturday May
3, with H. H. Hurn of Cincinnati, L. W.
Alexander of Kansas City, R. E. Peckham of
Detroit, C. Knickerbocker of Minneapolis,
C. D. Hill of St. Louis, Herman Stern of
Omaha, J. J. Mooney of Cleveland, H. S.
Lorch of Chicago, Cecil Maberry central
division manager and L. W. Weir western
division manager attending.

Vice presidents Paul Mooney and John
Flinn will attend both conventions at which
the Fall product which has now been lined
up and the company's distributing plans for
the 1924-25 season will be disclosed and dis-
cussed in detail.

Scenes from "The Racing Kid," a Century
Comedy for April release.

"Plastigrams" Get
Unique Display

Many striking bits of publicity, un-
usual even in connection with features
many times the length, have been se-
cured by theatre managers on "Plait" -
grams," Educational's third dimension
movie, Educational offices report.

Perhaps the most unusual and striking
was a full page story and layout of cuts
which appeared in the St. Paul "Daily
News" of Sunday, April 6. The story
and illustrations were planted in the
paper by B. C. Ferris, manager of ad-
vertising and publicity for the Finkel-
stein & Ruben circuit of theatres. The
illustrations occupied a full half page
and with the story, gave a lucid ex-
planation of how the stereoscopic effect
is secured.

A Diversified Program

Muc'.i Entertainment in Pathe's April
27 Releases

Will Rogers in "Highbrow Stuff" and
Harry Langdon in "Flickering Youth," head
Pathe's program of releases for April 27.
"Get Busy," a single-reel Hal Roach comedy
featuring "Snub" Pollard, and "The Be-
trayal," sixth chapter of the Patheserial
"Leatherstocking," are also prominent num-
bers on this program.

"An Ideal Farm" is the latest Aesop's Film
Fable. Pathe Review No. 17 includes "Pho-
tographic Gems," a collection of picturesque
views of Bear Creek Canyon, Colorado ; "The
Secret of Soft Coal," an interesting number
of the "Popular Science Series ;" "How the
American Flag Is Made at Philadelphia," an
instructional feature with a patriotic appeal,
and "When Winter Comes," a Pathecolor
presentation of scenes taken at the famous
holiday resort at Cinta, Portugal.

Also for release on April 27 is the second
of the Will Nigh miniatures, titled "The
Guest." The first of these single-reel
"punch" dramas, "Among the Missing," was
released February 17, and has been meeting
with considerable success. Will Nigh di-
rected and the important roles are played
by Leslie Stowe, Beryl Mercer and Fred
Jones. They are prominent Broadway actors.

Phyfe Uses Pastels

Hal Phyfe, well known pastel portrait art-
ist, who decorated the Astor Theatre lobby
for Norma Talmadge's "Secrets," is one of
the first artists to introduce the idea of us-
ing original pastels instead of the highly
colored, shiny lithographic photographs
which have heretofore decorated motion pic-
ture lobbies. Mr. Phyfe made a series of
thirteen pastels of Miss Talmadge. This
lobby has attracted considerable attention
because of its simplicity, its artistic nicety
and its unusualness. Several forthcoming
productions are now negotiating for similar
series of pastels to be used as an aid to ex-
ploitation.

"The Spirit of U. S. A."

"The Spirit of the U. S. A.," and not
"Honor Your Mother," is the final title of
the fifth Emory Johnson production for the
Film Booking Offices.

New Franchise Holder

Denver Publisher Takes Warner
Policy for Four Western States

A slight re-alignment in the franchise
holders for Warner Bros. Classics of the
Screen took place last week when a deal was
consummated whereby Frank Barmettler, a
prominent Denver publisher, took over the
Denver office of Kwality Pictures, distribu-
tors of the Warner product.

The Denver office, under the new arrange-
ment, becomes an individual exchange cov-
ering the territory consisting of Colorado,
Utah, Wyoming and New Mexico. L. T.
Fidler, a well known Middle West exchange
executive, has been installed as manager.

L. K. Brin who formerly operated the
Denver branch of Kwality pictures in con-
junction with his main office in Seattle, will
continue to handle the Warner franchise
for the states of Washington, Oregon, Idaho
and Montana and the new arrangement will
enable Mr. Brin to devote his personal at-
tention to these four states.

Buys Foreign Rights

The Inter-Ocean Corp. has acquired the
European distribution rights to Screen Snap-
shots, a C. B. C. single-reel series, better
known as "The Fan Magazine of the
Screen." The Hall Room Boys Comedies
has also been sold by the company to the
Selco Company for distribution in Austral-
asia.

Neal Burns in "Dandy Lions," an Educa-
tional-Christie Comedy Directed by Archie
Mayo

May 3, 1924

MOVING PICTURE WORLD

Metro, Goldwyn, Cosmopolitan and
L. B. Mayer in Giant Consolidation

METRO PICTURES, Goldwyn Pic-
tures and Louis B. Mayer Company
this week formally merged their im-
mense holdings into an amalgamation which
will also include the distribution of Cosmo-
politan Productions. "The combined com-
pany will in point of magnitude, influence,
and physical scope be the peer of any other
film organization in the world," says the an-
nouncement. The negotiations, which have
been in progress for some time, were initi-
ated by F. J. Godsol, president of Goldwyn,
and were completed with the signing of pa-
pers by the principals. Marcus Loew will
head the new company.

The name of the merged corporation will
be Metro-Goldwyn Corporation. In addition
to F. J. Godsol, Edward Bowes, vice-presi-
dent of Goldwyn, will be on the Board of
Directors and actively associated with the
amalgamated company, as will also be Mess-
more Kendall and William Braden. Louis
B. Mayer will be vice-president in charge of
all production activities.

The consolidation is intended to eliminate
waste in production, to make bigger and
better pictures at less cost, to furnish better
service to exhibitors and to accomplish a
tremendous saving in distribution. The mer-
ger will in no way submerge the Goldwyn
company or eliminate or curtail its produc-
ing and distributing organization.

Goldwyn executives and the Goldwyn or-
ganization will be retained throughout.
Abraham Lehr, vice-president of Goldwyn,
in charge of its studios, has not yet indi-
cated whether he will remain with the
merged company. This statement, issued by
Marcus Loew, is a flat denial of various
unfounded reports that Goldwyn would dis-
appear from the field after the merger with
Metro.

The amalgamation brings to the support
of Metro-Goldwyn the immense Loew chain
of theatres and the large number of houses
which Goldwyn at present controls through-
out the country, the most important being

the Capitol Theatre, New York. Goldwyn
owns a half interest in the Capitol, the other
half interest being owned by the Moredall
Realty Corporation, of which Messmore
Kendall is president and Edward Bowes vice-
president and managing director. The pol-
icy and personnel of the Capitol will remain
absolutely unchanged. Also included in the
deal are two theatres in Los Angeles, the

LOUIS B. MAYER
Vice-president in charge of production of
Metro-Goldwyn- Mayer.

MARCUS LOEW

Who heads the new consolidation of
Metro-Goldwyn-Mayer.

California and Miller's; theatres in Seattle
and Tacoma, Wash., and Portland, Oregon,
of which one-half is owned by Goldwyn and
one-half by W. R. Hearst; also the Ascher
Circuit of houses in Chicago and adjacent
territory, comprising more than twenty the-
atres in which Goldwyn Company owns a
one-half interest.

The Goldwyn Studios at Culver City, Cal.,
covering forty acres, are included in the
merger and will be the producing center of
the combined companies.

Mr. Loew, in commenting on the amalga-
mation and explaining the status of the four
companies in the merger, added :

"The motion picture business is going
through a stabilizing process and is working
itself out on sane economic principles.
Through combining our forces in the best
interests of all parties to the merger, Metro,
Goldwyn, Cosmopolitan and Louis B. Mayer
Company are going a long way in the right
direction. In order to obtain the greatest
efficiency and economy in production such
a step was inevitable.

"Every other business has experienced the
same difficulties in its beginnings, and has
come to realize the economic necessity of
centralization. In the railroad business, for
instance, this was brought about by the
Union Pacific, the Southern Pacific, the
Central Pacific and the Illinois Central, who
gradually achieved the amalgamation of all
the western roads. They were centralized,
as they are today, yet all retain their in-
dividuality.

"The merger will accomplish mutual sav-
ings that will react to the benefit of the ex-
hibitor, and through the exhibitor to the
public, which is what we wish to bring
about."

Ma reus Loew's position as the heaviest
theatre owner in the country will be greatly
strengthened.

The combined organization of Metro,
Goldwyn, Cosmopolitan and Mayer will have
for release the coming season, as a result of
the merger, such immense productions as
"Ben Hur," now being filmed in Italy by
arrangement with A. L. Erlanger; Rex In-
gram's "The Arab," recently filmed in North
Africa; Marshall Neilan's "Tess of the
D'Urbervilles," now being completed, and
Eric Von Stroheim's "Greed," which has
been a year in the making.

Other celebrated directors for the new
amalgamation will include Clarence Badger,
Reginald Barker, Frank Borzage, Charles
Brabin, Edward Cline, Alan Crosland, Scott
Dunlap, Emmett Flynn, Hobart Henley, E.
Mason Hopper, Rupert Hughes, Robert Z.
Leonard, Fred Niblo, Harry Rapf, J. Parker
Read, Jr., Victor Schertzinger, Victor Sea-
strom, King Vidor and Robert Vignola.

A partial list of the famous stars who will
be seen in pictures of the new organization
includes the following : Renee Adoree, Edith
Allen, T. Roy Barnes, Monte Blue, Betty
Blythe, Eleanor Boardman, Hobart Bos-
worth, Mae Busch, Francis X. Bushman,
Lew Cody, William Collier, Jr., Jackie Coo-
gan, Pedro de Cordoba, Virginia Lee Corbin,
William H. Crane, Viola Dana, Marjorie
Daw, Robert Edeson, Leon Errol, George
Fawcett, Louise Fazenda, W. C. Fields, Lynn
Fontanne, Robert Frazer, Pauline Garon,
Lillian Gish, Huntley Gordon, Ralph Graves,
Creighton Hale, Mahlon Hamilton, Raymond
Hatton, Walter Hiers, Stuart Holmes, Hedda
Hopper, Jobyna Howland, Gail Kane, Bus-
ter Keaton, Norman Kerry, Kathleen Key,
James Kirkwood, Barbara La Marr, Alfred
Lunt, Edmund Lowe, Percy Marmont, Tully
Marshall, Adolph Menjou, James Morrison,

FRANK J. GODSOL
President, Goldwyn Pictures Corporation.

MOVING PICTURE WORLD

May 3, 1924

Mae Murray. Conrad Nagel, Ramon No-
varro, Pat O'Malley, ZaSu Pitts, Aileen
Pringle, Alma Rubens, Oscar Shaw, Norma
Shearer, Wyndham Standing, Anita Stew-
art, Lewis Stone, Ruth Stonehouse, Blanche
Sweet, Laurette Taylor, Alice Terry, Johnnie
Walker, George Walsh and Gaire Windsor.

Among current productions of the com-
bined companies are "A Boy of Flanders,"
"Don't Doubt Your Husband," "Happiness,"
"Mademoiselle Midnight," "Name the Man,"
"Nellie the Beautiful Cloak Model," "Recoil,"
"Reno," "Scaramouche," "Second Youth,"
"Sherlock Jr.," "The Great White Way,"
"The Rejected Woman," "The Shooting of
Dan McGrew," "The Uninvited Guest," "The
White Sister," "Three Weeks," "Through
the Dark," "Thy Name Is Woman," "True
as Steel," "Under the Red Robe," "Unseeing
Eyes," "WHd Oranges" and "Women Who
Give."

Big productions to be released by the new
amalgamation the coming season will include
the following : "A Cigarette Maker's Ro-
mance," "Along Came Ruth," "Bread," "Bro-
ken Barriers," "Circe," "Danger," "Dixie,"
"East of Suez," "Enemies by Command,"
"Every Woman's Experience," "Fashions for
Man," "Flames of Blue Ridge," "Foolish
Youth," "Free Love," "Greater Light," "His
Hour," "Is Marriage a Failure?," "Jason,"
"Judgment of Men," "Little Robinson Cru-
soe," "Married Strangers," "Mary the
Third," "Nothing to Wear," "One Night in
Rome," "Playthings of Desire," "Revela-
tion,Rust," "Span of Life," "The Bando-
lero," "The Beauty Prize," "The Bitter Cup,"
"The Dead Command," "The Goose Man,"
"The Great Divide," "The Hero," "The Mer-
ry Widow," "The Middleman," "The Red
Lily," "The Snob," "The Trail of '98," "The
Tree of the Garden," "The Volunteer Or-
ganist," "The Waning Sex," "The World's
Illusion," "Toilers of the Sea," "Watch Your
Wife," "Wife of the Centaur" and many
others.

A few of the famous authors whose works
are announced for production by the new
organization include Rex Beach, Rachel
Crothers, Elinor Glyn, Benjamin Glazer,
Thomas Hardy, Frederick and Fanny Hat-
ton, Victor Hugo, Vicente Blasco Ibanez, J.
Hartley Manners, June Mathis, Franz Mol-
nar, Charles Norris, Frank Norris, Nina Wil-
cox Putnam, Jacob Wasserman and H. C.
Witwer.

EDWARD BOWES
Vice-president of Goldwyn Pictures
Corporation.

The Play, From The Picture Angle

By Robert G. Lisnian ■

. b /""HEAPER TO MARRY," by Samuel Shipman, presented at the 49th Street
v>" Theatre by Richard Herndon on April 15th, 1924.

Here is something for the gentlemen who manufacture motion pictures for the
State Right market. As the saying goes, "the title will sell it."

This play is a comidrama, dealing with two partners who each take unto themselves
a woman, one using the ring method and the other dispensing with it. Of course as this
play has a moral, as the title indicates, the beringed couple wins out and achieves hap-
piness.

If the picture censors should be invited to use their red pencil on this play as it now
stands, the show would be over at ten minutes of nine, but with discreet titling, the
picture version could give the public what they so much desire without offending the

censors.

Only two sets are used in the play, and few more would be necessary in the pic-
ture. As a play, and also when this property becomes a picture, it will belong in the
class with "Nellie the Beautiful Cloak Model" and the production should be handled
in the same manner as Mr. Flynn has done with the aforesaid.

Unless Mr. Shipman is foolish enough to insist on a five figure ransom, this wedding
ring moral will be distributed to the public by the screen in large doses ere the summer
is over.

h EXPRESSING WILLIE," a comedy by Rachel Crothers, presented at the 48th
-L Street Theatre by Equity Players, Inc., on April 16th, 1924.

If the screen could do this play justice and be profitable to the producer, there might
be cause for fear that the speaking drama would lose its footing. It certainly would
take a director with at least a "Black Oxen" or a "Flaming Youth" to his credit
to handle "Expressing Willie."

Willie, the tooth paste millionaire's, adventures are not complicated. They concern
themselves with Minnie, his small-town sweetheart who arrives on the scene in time
to save him from a high-brow fortune hunter. The latter has a great deal to say
about teaching Willie to "express himself."

There is much talk in this play about "expressing yourself." It might be said to
be the theme. There is arso a musical number with that title which is bound to be ex-
tremely popular and will help the picture along when this property gets to that state.

nl EAH KLESCHNA," the melodrama by C. M. S. McLellan. A revival, presented
J—/ by William A. Brady with an all star cast, at the Lyric Theatre on April 21st.

A picture has been made of this play by Famous Players, with Dorothy Dalton as
the star. It was released within the month under the title of "The Moral Sinner."

Lowell Sherman's performance in the play makes the usual screen villain seem like a
tame juvenile.

No picture star's rise has been more meteoric than the stage career of Helen
Gahagan. When this young lady is a Venus among the stars of Broadway many a
picture producer will regret that he has not some pictures on the shelf with Miss
Gahagan in them.

Mayer Arrives on Coast

Thalberg and Rapf Are Associated
With New Production Head

Louis B. Mayer, newly elected vice pres-
ident in charge of all production activities
of the amalgamated Metro-Goldwyn-Mayer
Corporation, who will have associated with
him two of the best known executives in
the industry, Irving G. Thalberg and Harry
Rapf, has arrived with his staff at the Cali-
fornia studios of his company and assumed
charge of the numerous producing units at
work there. Production plans being laid
are the most extensive in the history of the
combined organizations.

Irving G. Thalberg, who has been with
Mr. Mayer the past year, was formerly di-
rector general of the Universal Company.
Harry Rapf, one of the best known inde-
pendent producers in the industry, with a
long record of consistent box-office suc-
cesses, was releasing under the Warner ban-
ner just previous to joining the Mayer
forces. He will make three productions for
Metro-Goldwyn-Mayer.

JAMES R. GRAINGER
General Manager of Sales, Goldwyn-Cosmo-
politan Distributing Corporation.

May 3, 1924

MOVING PICTURE WORLD

American Motion Pictures Show

Constant Development in Italy

By W. STEPHEN BUSH

Rome, March 20.
(Special to Moving Picture World)

WHILE the production of films is
diminishing in every country in
Europe, nowhere has the decadence
of the native motion picture been more com-
plete and deplorable than here in Italy. This
wonderful country, rich in motion picture pos-
sibilities, at one time near the head of the
procession, today is a negligible quantity in
the international markets. American firms
have come here (plus modern American light-
ing systems, be it well understood) and have
seen and conquered without an effort. Amer-
ican companies at this very moment are work-
ing in Italy, one with Lillian Gish and Di-
rector Henry King in Florence, the other the
Goldwyn Company making preparations for
"Ben Hur" out in the old Cines studio by the
gate of St. John, where many years ago "Quo
Vadis" was made.

I strolled out to the Cines studio the other
day. No one was there but an electrician
named Kolb, who is addressing himself
assiduously to his task of modernizing the
electric plant. The old studio certainly has
a look of unpreparedness and will need a
lot of attention before the camera can be set
to work. Such at least is the opinion of Di-
rector Charles J. Brabin, whom I found at
the Excelsior Hotel only yesterday. Mr.
Brabin said that he expected to get busy about
the first of April. The changes necessary on
the Cines grounds and in the studio proper
will take weeks, Mr. Brabin said. He told
me that all the necessary legal arrangements
with the Cines people, or, in this case, the
Unione Cinematografica Italiana, had been
completed to the satisfaction of all concerned.

Mr. Brabin was giving a good deal of
attention to the study of the galleys to be
used in the famous scene on the sea. Probably
a spot on the Tyrrhenian sea will be chosen
because it is easily reached from Rome. As
a large number of slaves must be seen perish-
ing in the waves, Mr. Brabin wants to wait
till the water is a bit warmer, which it surely
will be in April. Mr. Brabin thought that
the cost of the production might be kept down
to about 50,000,000 lire. This money will be
expended carefully and judiciously, and every
lira must render a proper account of itself.
Mr. Brabin is full of energy and enthusiasm
and thoroughly absorbed in his task. He
hinted that there would be new sensations in
photography and promised to be more ex-
plicit as soon as the work of the camera is
properly under way.

Going back to the subject of Italian and
foreign pictures, I have convinced myself from
observations in almost every part of the king-
dom that the percentage of American-made
pictures has substantially increased since last
year. Probably 90 per cent of the pictures
shown are American in origin, while the other
10 per cent may be divided between native and
other foreign films, mostly German. United
Artists and Universal are doing the biggest
business. It is to be noted in this connection
that the Fascisti are on record as offering their
help to American or other foreign producers
who may wish to come here to take advantage

of the scenic and historic backgrounds. Their
attitude at first was one of suspicion; it has
changed to an attitude of helpful hospitality.

A remarkable feature of the situation in
Italy is this : While the screen produces lit-
tle, and that little mostly below par, the present
day literature of Italy is in an exceptionally
flourishing condition. Dramatic literature par-

LLOYD HAMILTON

In "Killing Time," an Educational-Hamil-
ton Comedy directed by Fred Hibbard

ticularly has been fertile in first-class produc-
tions, equal, to say the least, to the best plays
of either England or the United States. Dario
Niccodemi and Luigi Pirandello have achieved
a fame that has traveled far beyond the con-
fines of Italy. There are other names of
scarcely less renown.

Although some of the plays of Niccodemi
have been filmed, and many more of them are
quit filmable, the Italian producers, who have
made the attempt, have distinctly failed to
do justice to their subject. The great play
"L'Ombra" ("The Shadow"), recently filmed
by a subsidiary concern of the Unione C. I.,
has been a failure. The fault lies chiefly in
the cast. The actress selected to play "The
Shadow" was quite unsuited to her part. No
histrionic ability was discoverable in any of
the principal characters of the play. This is
the opinion of the best film critics of Italy.
The same play has been produced both on
the British and the American stage with Ethel
Barrymore in the leading part and has achieved
a creditable success.

It might be interesting to inquire into the
causes of this decay of the Italian film, but
that would be a long and rather involved story.
Two of the causes were reckless expenditure
and expensive promotion. The attempt to
bring all the Italian producing concerns under
one control and eliminate competition has de-
stroyed much of the initiative and independence
without which the industry cannot endure and
prosper.

In Italy more people go to the picture thea-
tres than either in France or in Germany. No
people respond more quickly to quality in pic-
tures than the people of Italy. They are lively
and intelligent and they appreciate the good
drama and the good comedy. No country of-
fers greater opportunities for American capital
either in the producing or the exhibiting
branches of our industry. The methods of
exhibition and the ideas of showmanship are
behind the times here as everywhere else in
Europe, but from the way the Italians respond
to every effort to please them it is certain that
a first-class picture house conducted on Amer-
ican principles would pay big dividends. Italy
is one of the coming countries of Europe. It
is orderly, prosperous, and the people are, as
they have been since Caesar's time, fond of
good amusement.

U. S. Film in Chile

The Chileans are enthusiastic movie "fans,"
and all their large cities and towns have a
generous quota of movie houses, according
to advices to the Department of Commerce.
In the villages where it would not pay to
build a movies theatre, the show is often
given in the local church. A decided prefer-
ence is shown for American films, the Italian
films taking second place. The United States
furnishes about 66 per cent of all films
shown, while Italy's share is around IS per
cent.

Signs Katherine Lee

Katherine Lee, of the Jane and Katherine
Lee sister team, has been cast for the role
of Evadne in Herbert Brenon's Paramount
production, "The Mountebank."

MOVING PICTURE WORLD

May 3, 1924

Scenes from "The Rejected Wonian," a Distinctive Production distributed by Goldwyn.

Educational Lists 6 Comedies
of Diversified Nature for May

Starts Fourth of Series

Edward Laemmle Directing New-
Episode of "Fast Steppers"

Edward Laemmle has begun the filming of
the fourth of the "Fast Steppers" series of
race track stories at Universal City in which
Billy Sullivan is starred. Three of the series
have been completed.

The story is "Shooting Star," based on one
of Gerald Beaumont's stories of "The In-
formation Kid." It has its setting at Tia
Juana and after a few days' shooting of in-
terior scenes at the studio the company will
go to the border sporting center for shots at
the track and paddock.

Shannon Day and James Quinn are sup-
porting Sullivan in this picture.

English Like "Rosita"

Mary Pickford has been anxiously await-
ing news of how the public in England would
receive "Rosita," which Ernst Lubitsch di-
rected. The news came last week in the fol-
lowing cable despatch from A. W. Lyons,
manager of the Brighton Academy, Brighton,
England, where "Rosita" was given its first
foreign presentation : "Capacity audiences
applaud 'Rosita' and England congratulates
you and salutes the 'World's Sweetheart.' "

SIX two-reel subjects of widely varying
nature will form the backbone of Ed-
ucational's program for May. Two
Christie Comedies of differing character will
be released during the month, as will be
one each of the Hamilton, Tuxedo, Mermaid
and Juvenile brands. These two-reel sub-
jects will be supported by eight single-reel
pictures of the Cameo brand, Secrets of
Life, Hodge-Podge, Sing Them Again se-
ries, Bruce Wilderness Tales and the new
Fun Shop series.

Bobby Vernon is starred in the first two-
reel comedies, released during the first week
of the month. Vernon is seen as a small
town Romeo in a comedy that contains
more broad situations than is usually found
in the Christie Comedies.

Lloyd Hamilton's "Going East" will be
released the second week of the month.
Hamilton will be supported by Ruth Hiatt
and Dick Sutherland in a novel comedy
taken almost entirely in a setting of the in-
terior of a Pullman car. The comedy was
directed by Fred Hibbard.

"Out Bound," a single reel Cameo comedy
released the same week, will present the pop-
ular trio, Cliff Bowes, Sid Smith and Vir-
ginia Vance, in a fast action, slapstick com-
edy, while one of the most interesting sub-
jects of the "Secrets of Life" series so far
released will be presented in "The Lady
Bird." This subject should prove especially
interesting to audiences, as it shows the
little insect as a real friend of man, as it is
the deadly enemy of the mealy bug, or
scale, which would quickly destroy the citrus
fruit industry unless held in check by the
Lady Bird.

"Nerve Tonic," the second Christie of the
month, will be released during the week

starting May 18, and "The Bonehead," a
Tuxedo Comedy with the inimitable
"Poodles" Hanneford starred, will make this
week's releases especially attractive to thea-
tres looking for good comedies. Lyman H.
Howe's Hodge-Podge, "A Tiny Tour of the
U. S. A.," and "Lost Chords," of the "Sing
Them Again" series of song-pictures, will
complete the schedule of the week.

Two two-reel comedies will also be re-
leased the last week of the month in the
Mermaid Comedy, "Air Pockets," an air-
plane comedy with Lige Conley and the

COLORS were made to beautify nature,
not to be the result of mathematics
or precision,'' observes A. L. Godoy,
vice-president, treasurer and secretary of
Reel-Colors, located in New York City.

It would take many pages, says Mr. Godoy,
to describe his invention of mechanical col-
oring of film. The multi-coloring of certain
scenes in modern productions will be a ne-
cessity once the slogan, "See it in colors,"
is appreciated in all its worth, predicts this
inventor. It would be just as consistent
and conscientious to suppress all coloring in
photographs and advertising if appropriate
scenes in the film reel are to remain a plain
black and white, Godoy remarks.

Pan Berman Returns

Pan Berman, son of H. M. Berman, gen-
eral sales manager of F. B. 0. has returned
to New York from Hollywood, for a short
visit. Pan, though only twenty years old, is
attached to the Al Santell company film-
ing "Fools in the Dark" and starring Matt
Moore and Patsy Ruth Miller.

familiar Mermaid cast, and "The Junior
Partner," a Juvenile comedy with Johnnie
Fox, Jr., Tommy Hicks, Jack McHugh and
other well-known juvenile comedians. Rob-
ert Bruce's "Flowers of Hate," an outdoor
drama with a sudden comedy twist, and
"Powder Marks" with the Cameo trio, will
conclude the month's releases.

Kinograms, the news reel, will be re-
leased twice a week, and the newly acquired
"Fun Shop" series, the reel of original hu-
mor with the huge newspaper tie-up, will
be released every other week.

"Let us come to the real reason for the
prejudice against colors," says Godoy. "One
thing must be borne in mind which is indis-
putable : that so far, every scene is impos-
sible to color by hand or mechanically, and
that color photography has not been per-
fected to the extent of making it econom-
ically practicable. What remains then? To
select the scenes you are to color. And
who is to select them? The producer or
distributor who knows little of colors? Or
the man who knows something of colors?
The answer is obvious."

Mr. Godoy estimates that he can multi-
color a maximum of 15,000 feet per day. "I
can 'color' what I 'see' in order that you
may also 'See it in colors."'

Godoy Advances Argument for
Multi-coloring Some Scenes

May 3, 1924

MOVING PICTURE WORLD

Metro-Goldwyn Report

Newburger, Henderson & Loeb, mem-
bers of the New York Stock Exchange,
have just completed a comprehensive
report on the Metro-Goldwyn merger.
This concern has prepared a detailed
report on the merger covering every
angle of interest to Loew and Goldwyn
stockholders. This is the second of a
series of reports covering motion picture
issues listed on the "Big Board," the
first being on Famous Players. Copies
of both reports can be obtained from
General Manager Daniel Loeb at the
Newburger, Henderson & Loeb uptown
offices, 1531 Broadway, New York City.

Completes New Play

William de Mille has completed the filming
of Qara Beranger's mystery drama, "The
Bedroom Window,'' and has begun cutting
the production at the Lasky studio. Next
week he will leave for New York, where he
will edit and title the production with Mrs.
Beranger at the Paramount studios in Long
Island. "The Bedroom Window" boasts a
cast which is noted for ensemble acting. It
consists of May McAvoy, Malcolm Mc-
Gregor, Ricardo Cortez, Ethel Wales, Rob-
ert Edeson, George Fawcett and others.

Company Reorganized

The re-organization of the Pacific Studios,
of San Mateo, a suburb of San Francisco,
Cal., with a capitalization of $1,000,000 has
been announced by President W. H. Pear-
son. Creditors will be given preferred
stock in the new corporation and stock-
holders will receive common stock. The
property will be leased to the Connery-
Dohrmann interests, who will shortly com-
mence work on pictures for release through
W. W. Hodkinson Corporation.

Branch Managers Competing
for Kenma Array of Prizes

THE equity in a new home, a $25 a week
increase in salary and a $500 dinner
ring — these are prizes offered by the
Kenma Corporation, producer of "Three
Miles Out," for collections on that feature.
The recipients are to be branch managers
of Associated Exhibitors, the distributor of
the attraction.

"Three Miles Out," the story of which
is by John Emerson and Anita Loos, is the
thrilling melodrama in which Madge Ken-
nedy is now winning fresh laurels as an
actress of the silver sheet. Only recently
released, the picture already is off to a flying
start, Associated officials say. Harold C.
Bolster is the head of the Kenma Corpora-
tion.

The awards are to go to the managers
who have most nearly realized their quotas
on the picture at the close of business on
August 16 next. The contest began sev-
eral days ago, when the announcement
was broadcast to the exchange branches,
and thus will continue four months. Busi-
ness already done on the picture will count.
Net collections from each office on the clos-
ing date will be compared with territorial
expectancies and the prizes will be awarded
to the managers who have realized the great-
est percentage of their quota. In the event
of any ties, each of those so tying will be
awarded the full amount of the prize tied
for.

In the assignment of quotas considera-
tion has been given to the size of a given
district, the number of theatres, their char-
acter, the size and character of the towns in
the district, and the size of collections from
these particular localities on previous
pictures.

The winner of the first prize, an equity
in a house and lot — a home — may buy a
place already built, the statement of con-
ditions explains, or the producer and As-
sociated will do the building. The winner
himself selects the location and plans and
the cost may be what he decrees, up to a
$10,000 maximum. One-third of the gross
amount will be advanced in cash as a first
payment. This will be the producer's con-
tribution and will enable the buyer to carry
the remainder in first and second mort-
gages which can be paid off as rent.

The second prize is the salary increase
of $25 a week, which is to be added to what-
ever amount the winner is being paid at the
time the award is made. To the winner of

third place goes a dinner ring costing $500.

Discussing the list of awards and the
competition it has aroused among the branch
managers, J. S. Woody, general manager of
Associated Exhibitors said: "Associated is
deeply appreciative of this generous offer.
The prizes themselves are of such generous
proportions — so practical and valuable — that
the vocabulary I possess falls far short of
expressing my enthusiasm over the pro-
ducer's liberality."

To Handle Garrick Film

Associated First National Pictures, Inc.,
will distribute the first production of the
recently formed Garrick Pictures Corpora-
tion, a New York State corporation, capi-
talized at $200,000, with offices at 247 Park
avenue.

The picture is "Born Rich," by Hughes
Cornell, a story which has been running
serially in sixteen Hearst newspapers, and
which is about to be issued in novel form.
Through the courtesy of E. L. Smith, Will
Nigh has been signed as the director of
this picture, which is to be made at the
Biograph studios in New York, with T. A.
Persons as production manager. The cast
has not as yet been announced.

Finish "Code of the Sea"

Director Victor Fleming has completed
the filming of his Paramount production,
"Code of the Sea," featuring Rod La Rocque
and Jacqueline Logan. The entire company
spent most of the last two weeks of work
photographing the thrilling spectacle of four
ships at sea in a tremendous storm. Byron
Morgan's story was adapted by Bertram
Millhauser.

Scenes from "Not One to Spare," a Renaud Hoffman production for distribution by W. W. Hodkinson Corporation.

MOVING PICTURE WORLD

May 3, 1924

Scenec from First National's "The White Moth" with Barbara La Marr and

Conway Tearle

Easter Crowds Jam Strand
to See Lloyd's ''Girl Shy »

TEN deep standing in the rear and a
line outside resembling Chaliapin
night at the Metropolitan greeted the
new Harold Lloyd comedy, 'Girl Shy,' at
the Strand yesterday."

Thus does Quinn Martin of the New York
Morning World describe the opening of
Harold Lloyd's latest comedy feature for
Pathe at the Mark Strand Theatre, New
York, on Easter Sunday, April 20. Early
in the week, Joe Plunkett, managing di-
rector of the Strand, convinced that the
house was to experience attendances sur-
passing all previous figures, decided upon
an extra showj opening at 11 a. m. instead
of 1 :30 p. m.

Photoplay critics of the New York dailies
vied with each other in paying tributes. Mr.
Martin of the World, after testifying to the
great drawing power of the new Lloyd com-
edy, describes its reaction on the big Strand
audience in the following language :

"The 2 o'clock audience yesterday began
giggling when the title was flashed across
the silver sheet, and increased in its mirth
until, along toward the end, it was won-
dering seriously whether quiet ever could be
restored."

Harriette Underhill of the Herald-Tribune
also singled out the drawing power of the
comedy for special mention :

"Because some one has been magnanimous
enough to reserve a special box for critics
at the Strand Theatre, we were able to
watch 'Girl Shy' and sit at the same time
yesterday, a thing which we had not be-
lieved possible as we were fighting our way
through the crowds on the sidewalk.

"It sounds so foolish to say that Harold

Lloyd's latest picture is his funniest. One
just keeps on saying that after each come-
dy he makes, but it really does seem as
though this one is the funniest."

Don Allen of the Evening World in his
review column said :

"We have seldom, if ever, heard more
laughs per minute than rocked the Strand
yesterday during the showing of Harold
Lloyd in his latest picture, 'Girl Shy.' And
that's saying a great deal, because we have
seen both Chaplin and Lloyd in the same
theatre many times before.''

The photoplay critic of the New York
Evening Sun commented:

"Anything to be said about Harold Lloyd's
'Girl Shy' at the Strand should be said with
chuckles. It is foolish to attempt to put
laughter into words. We enthusiastically
and amid hearty guffaws recommend it as
a thing of unflagging delight and invention,
of laughter almost uninterrupted."

Fred Hall of the New York Times re-
marked :

"Those who went to the Strand yesterday
to see Harold Lloyd in 'Girl Shy' apparent-
ly forgot about the Easter showers in their
merriment over this picture, which is filled
with farcical sequences. Mr. Lloyd is a
genius in obtaining and making the most
of new ideas to bring happiness to audi-
ences."

Birskin Resigns

Samuel J. Birskin, for three years with
C. B. C. Film Sales Corp., as secretary and
office manager, has resigned. He is formu-
lating plans for the organization of a new
state rights company.

Specials to Be Biggest

New Series of Columbia Features to
Be Best of C. B. C. Productions

C. B. C. Film Sales Corporation are at the
present time forming extensive plans on
their new series of eight Columbia specials
in which the biggest stars of the industry
will be cast.

The eight Columbia specials are to be of
a variety entirely different from the average
motion picture and will be staged along the
dignified and entertaining lines of the most
popular plays and books. F. Heath Cobb,
head of the C. B. C. Scenario Department,
will supervise the selection of stories to
be used in these productions.

In regard to this series, President Joe
Brandt of C. B. C. said: "On my travels
to the key centers in the local territory, I
made an intensive study of the class and
character of production that appeals to the
moving picture patron. What did I find?
Without a dissenting voice, the opinions ex-
pressed confirmed my original idea that high
class dramas with tense stories are in ever
increasing demand. What the public want
and what they will patronize are produc-
tions that are true to life and have human
interest appeal."

New Baby Peggy Comedies

First of Five Two-Reelers for May 11
Release

Universal Pictures, through new arrange-
ments with Julius and Abe Stern of Century
Comedies, will release five two-reel pictures
in which Baby Peggy plays the star role.
They are "Our Pet," "The Flower Girl,"
"Stepping Some," "Poor Kid" and "Jack and
the Beanstalk."

They are to be released every two weeks,
starting May 11 with "Our Pet." These
comedies have never been released and are
reputed to be the best subjects Baby Peggy
has appeared in for Century. They were
made by Al Herman, Harry Edwards, Arvid
Gillstrom and Noel Smith.

His Fourth Exchange

Arthur Bromberg, president of Progress
Pictures, Inc., Atlanta, Ga., distributor of
Arrow Film Corporation productions, U
opening an office in Oklahoma City, Okla.,
in addition to his exchanges already well
established in Atlanta, Charlotte, New Or-
leans and Dallas.

Brenon to Produce
"Peter, Pan 99

Herbert Brenon will produce "Peter
Pan" for Paramount. This announce-
ment was made recently by Jesse L.
Lasky, first vice-president of Famous
Players-Lasky Corporation, in charge of
production.

Mr. Brenor is now nearing the com-
pletion of his current production, "The
Mountebank," at the Paramount Long
Island studio, following which he will go
to the West Coast to direct the next
Thomas Meighan picture, "The Alas-
kan." As soon as the latter picture is
finished, work will be started on "Peter
Pan."

May 3. 1924

MOVING PICTURE WORLD

Scenes from Warner Brothers' "Broadway After Dark," from the play by Owen Davis,
featuring Anna Q. Nilsson, Adolphe Menjou and Carmel Myers.

" When a Man 's a Man "Builds
Many New Box-Office Records

Distinctive Election

Henry M. Hobart, President, and
Cornelius Miller, Secretary

Henry M. Hobart was elected president
of Distinctive Pictures Corporation at the
annual meeting held April 22 in the offices at
366 Madison avenue, New York. Mr. Ho-
bart was one of the organizers of Distinctive
and has been in charge of all production.

Earlier in the day a meeting of Distinctive
stockholders was held, at which Jefferson
Seligman, of the banking firm of J. & W.
Seligman & Co., was added to the board of
directors. The board is now constituted as
follows: Mr. Hobart, Charles S. Hervey,
Winthrop Aldrich, Jefferson Seligman and
Richard Whitney.

Mr. Hervey was re-elected treasurer,
Richard Whitney was named as assistant
treasurer, and Cornelius H. Miller was
elected secretary. Announcement of Dis-
tinctive's future plans will be made in the
next few weeks.

Aronson Off on Trip

Alexander Aronson, general manager of
sales for Truart Film Corporation, left this
week on an extended trip throughout the
East and Middle West. While gone he will
visit all exchanges handling Truart product,
including those who hold the Truart fran-
chise and the F. B. O. offices releasing these
pictures.

Scenes from the fourth comedy listed for
release during April by Century, entitled
"Pretty Plungers."

ADDITIONAL reports from all over
the country on Harold Bell Wright's
"When a Man's a Man" further at-
test to the popularity and box-office record-
breaking proclivities of this First National
release, produced by the Principal Pictures
Corporation. Letters and telegrams from
exhibitors whose theatres have created new
box-office records with "When a Man's a
Man" continue to pour into the First Na-
tional offices.

Following its opening at the Dome Thea-
tre, Youngstown, Ohio, last week, the man-
ager of that playhouse enthused over "When
a Man's a Man" in the following telegram :
"'When a Man's a Man' had splendid
opening in Youngstown. Standing them up

SAMUEL GOLDWYN'S prediction that
the George Fitzmaurice production,
"Cytherea — Goddess of Love," would
be a censor-proof picture is now a fact. The
New York Censor Board delegated their spe-
cial women deputies to view this production
and their report not only approved the film
but praised the producer for his vision and
foresight in presenting this beautiful love
story with its moral, that no man or woman
can break society's laws, and also praised
George Fitzmaurice for his deft handling of
the situations that made Joseph Hergeshi-
mer's novel the sensation of 1922.

When it was announced to the public five
months ago that Samuel Goldwyn was to
produce "Cytherea" a deluge of letters from
well meaning people and critics poured in
upon the producer, stating that the vital
dramatic moments of "Cytherea" could not
be picturized according to the present
American standards and the ideals of the
motion picture industry. It took more than
courage and vision to plunge ahead after the

from one-thirty on and equaling best house
records. Eleven hundred capacity at forty
cents top. Twelve hundred net."

Robert Marsden, Jr., of the Coos Bay
Amusement Company, following the pres-
entation at the Noble Theatre, Marshficld,
Oregon, wrote the following letter :

" 'When A Man's A Man' played to a re-
cord-breaking business for three days. As
a rule a picture will not stand up three days
in this town, but 'When A Man's A Man'
proved to be the real knockout of the sea-
son.

"Our patrons were delighted with the pic-
ture and have asked- 'When are you going
to get another picture as good as 'When A
Man's A Man.'"

total of these letters reached 2,000, but both
Samuel Goldwyn and George Fitzmaurice
pitted their faith and experience against
these sincere letter writers.

"Cytherea," as now passed by the New
York Censor Board, will be marketed by
the First National exchanges.

The production will be released simultane-
ously in sixty different cities during Love
Week, which has been so named by Mr.
Goldwyn, celebrating the peak of the love
season, May 4th to May 11th, the week
when legend states Cytherea, Venus and
Aphrodite, the love goddesses of the white
race, have their open season.

Letters from England

"Top-notchcrs for consistent merit" is the
verdict that has been accorded the Warner
Bros. Classics of the Screen by the exhibi-
tors of England, according to letters reach-
ing the Warner home office, via their Eng-
lish distributing organization, the Film Book-
ing Offices.

Cytherea " Passed by N. Y.

Censors in Its Entirety

MOVING PICTURE WORLD

May 3, 1924

Dissolution Demanded

Scene from "Fools in the Dark," a forthcoming F. B. O. release, starring Matt Moore

and Patsy Ruth Miller.

New York Critics Enthuse Over
"A Boy of Flanders "

AFTER giving his admirers a taste of
his art in the patrician role of a
prince in "Long Live the King," his
first Metro picture, Jackie Coogan restored
to his rags and poverty, has made the hit of
his career in his second Metro picture, "A
Boy of Flanders." This is the unanimous
opinion of the New York critics following
the Eastern premiere of "A Boy of Flan-
ders" last week at the Rialto Theatre on
Broadway, New York.

"Little Jackie Coogan makes another big
hit in his new picture, 'A Boy of Flanders'
at the Rialto this week," wrote the critic
of the Post. "To our way of thinking, it's
the best picture he's ever been in. An in-
teresting and heart-touching story. How
the kids will love Jackie and his dog,
Petrasche. The part fits the young star like
a glove, and his remarkable talents enable
him to make the most of it."

The World was equally enthusiastic.
"Some day," wrote the World critic, "in a
score of years or so when Jackie Coogan is
experienced enough and mature enough to
be expertly critical he will be able to look
back on 'A Boy of Flanders' and say here's
a corking fine piece of work."

" A Boy of Flanders' in our estimation is
the finest thing Jackie ever did," wrote
Harriette Underhill in the Herald Tribune.
"The child really gives a remarkable per-
formance and we know quite well that the
reason we like him better than we ever did
before is because Jackie has at last grown
into his genius."

The critic of the Times wrote that " 'A
Boy of Flanders' with that clever mite
(Jackie) makes quite a charming picture.
The scenic effects are beautiful and the
Dutch atmosphere is entrancing; there are
old windmills, barges moving slowly through
narrow waterways and fascinating Dutch
costumes. It has plenty to interest adults."

Louella O. Parsons wrote in the Ameri-
can : " A Boy of Flanders' will delight the
Jackie Coogan admirers and all the world
knows that these are legion. We have only

one Jackie Coogan in motion pictures.
Jackie's supporting cast is all that it should
be and Teddy his dog shows almost enough
human intelligence to get his name in elec-
tric lights. There are very pretentious sets
and great care has been taken in the di-
rection and production."

Trade Commission Acts Against Three
Eastman Laboratories

A formal order, calling upon the Eastman
Kodak Company to discontinue the use of
"unfair methods of competition" to insure
the preservation of its alleged monopoly in
the sale of raw stock in this country, was
issued by the Federal Trade Commission on
April 12. It demands the dissolution of three
laboratories, the Paragon and Sen Jacq of
Fort Lee, N. J., and the G. M. on Long
Island. The company^ will appeal to the
United States Circuit Court of Appeals for
a review of the decision. James S. Havens,
its attorney, says that the company did not
build but bought the laboratories in ques-
tion from a corporation of which Jules
Brulatour, Eastman distributor, was an offi-
cer, and that they have been used only for
experimental purposes. He claims that the
company never was engaged previously in
printing film from original negatives, for
which the three laboratories are equipped,
but in the manufacture of raw stock.

Following a preliminary investigation, a
formal complaint was issued last year against
the company, George A. Eastman, Brulatour
and the Allied Laboratories Association, Inc.,
and its members, the Burton Holmes Lec-
tures, Inc., Chicago; Palisades Film Labora-
tories, Inc., Palisades, N. J.; Lyman H.
Howe Film Company, Wilkes-Barre, Pa.;
Mark Dintenfass, operating as the National
Film Laboratories, Hudson Heights, N. J.;
the Craftsmen Film Laboratory, Inc.; Kineto
Company; Cromlow Film Laboratories, Inc.;
Claremont Film Laboratory, Inc., etc.

New "Our Gang" Film Heads
Pathe's Releases for May 4

PATHE schedule of release for May
4 is headed by a new "Our Gang""' of-
fering, titled "Commencement Day."
Joe's performance on the saxophone,
Mickey's rendition on the violin, and Mary's
recitation of the well-known verse of the
"little lamb with fleece as white as snow,"
which blunders unexpectedly into "The Light
Brigade," are a few of the highlights of this
comedy offering.

The Grantland Rice "Sportlights" for
Pathe which will be available on May 4, is
tilled "Sporting Speed." It is a camera
record of the various types of competition
in which speed is sought, often at extreme
risk to life and limb.

"Publicity Pays," starring Charles Chase,
is the amusing story of a would-be actress of
amateur ability but decidedly professional
aspirations. Beath Darlington, Eddie Baker
and Noah Young appear in the supporting
cast.

In chapter seven of "Leatherstocking,"
titled "Rivenoak's Revenge," Hurry Harry
betrays Leatherstocking into the hands of
the hostile Indians. Deprived of their leader,
the little group in Muskrat Castle are con-
fronted with fresh perils as to the encroach-
ing Delawares from the outside and the
traitorous Hurry Harry in their midst plot
their undoing.

The current Aesop Film Fable, titled
"Homeless Pups," proves that even the
lordly dog catcher is not immune from re-
prisals when his canine victims apply the
motto of "In union there is strength."

Pathe Review No. 18 includes views of
the Cave of the Winds in Colorado under
the caption, "Boy Pirates"; "The Everyday
Orient," an intimate glimpse of life in Shang-
hai; "Curled for Comfort," a pictorial study
of the manufacture of upholstery and "Al-
satian Days," a Pathecolor presentation.

Topics of the Day No. 18, and Pathe News
editions, Nos. 38 and 39, complete the Pathe
schedule of releases for May 4.

Lloyd Picks Players

All the principal cast members have been
selected for Harold Lloyd's second independ-
ent production now under way at the Holly-
wood Studios, according to word received
from the Pathe home office this week.
Jobyna Ralston will again appear opposite
the star. Charles Stevenson will be seen as
Lloyd's brother-in-law. Another prominent
cast member is Josephine Crowell, who was
recently seen as Catherine De Medici in
Norma Talmadge's "Ashes of Vengeance''
and in Richard Walton Tully's "Flowing
Gold."

May 3, 1924 MOVING PICTURE

WORLD

Scenes from Vitagraph's "Between Friends"

N. Y. Rights to Features

Starring Hutchison Sold

Hall Back With Feature

"The Shadow of the Mosque" Proves
Popular in England

Walter Richard Hall, well known in
American producing circles, is back in New
York with a storehouse of valuable infor-
mation on the outlook for German film pro-
duction. Mr. Hall has been at work for a
long period on the Continent and brings
with him the negative of "The Shadow of
the Mosque," a feature production with a
.cast headed by Stuart Rome and Mary
Odette.

"The Shadow of the Mosque" has al-
ready been shown to the trade in England
and early reports on bookings are most en-
couraging.

Mr. Hall is making plans for further pro-
duction abroad, being most enthusiastic re-
garding the possibilities when the resources
of the foreign film makers are linked to
casts employing a few American names and
stories that will appeal in the big market
here. —

Start Work on Third

Production Begun on the Final
Kirkwood-Lee Picture

Advices from the coast state that work
will be started this week on the third and
final picture in the series of Lila Lee-James
Kirkwood pictures for Hodkinson release.

The co-stars have already appeared in
"Love's Whirlpool" and "Wandering Hus-
bands" and the third and last of the series
will be "Another Man's Wife" from the
story by Elliott Clawson.

The production will be made under the
direction of Bruce Mitchell who directed the
stars in the first picture of the series and
all of the principal roles in the supporting
cast will be filled by players of stellar rank.

While no release date had been announced
for 'Another Man's Wife" it will probably
go to the exhibitors early in September.

To Support Miss Dean

Priscilla Dean in "The Siren of Seville"
will be supported by Stuart Holmes playing
the "heavy" while Alan Forrest who ap-
peared with Mary Pickford in "Dorothy
Vernon of Hadden Hall" will be seen in
the leading role opposite the star.

Work on the picture is now under way
at the Thomas H. I nee studio under the di-
rection of Jerome Storm with Hunt Strom-
berg supervising the production.

Miss Compson Due East

Having finished work on the James Cruze
picture, Betty Compson is now on her way
from Los Angeles to Miami, Florida, to be-
gin work on her second Tilford production
for release through the Hodkinson Corpora-
tion.

The vehicle selected for this second Hod-
kinson release is an adaptation of Hulbert
Footner^s. popular novel, ^'Ramshackle
House,'" published by the Doran Company.

Board Praises Film

Clarence Brown, Universal director, has
just received notice from the National Board
of Review that "The Signal Tower," Univer-
sal Super-Jewel production, which he direct-
ed has been placed on the board's roll of
honor as a high-class picture "for the whole
family.'

S\M ZIERLER of Commonwealth Film
Corporation has bought the Greater
New York and Northern New Jersey
rights from William Steiner for the series
of six thrill features which Charles Hutchi-
son, the dare-devil stunt performer, is mak-
ing on the West Coast. The first feature,
"Surging Seas," has been completed and is
set for early release. These features will be
released one a month.

"Hutch" Hutchison heretofore has been
featured in serials and scored an exceptional
success in them as an heroic character un-
daunted by any peril. His new feature pic-
tures are expected to surpass the success of
his serials, as, besides the customary quota

SHOWN in advance of its official re-
lease date fifteen times in fifteen dif-
ferent theatres, "When a Girl Loves,"
Victor Hugo Halperin's latest production for
Associated Exhibitors distribution, may be
described literally as an audience tested pic-
ture. The showings were in all classes of
towns.

Careful note was made of the effect of
each succeeding episode in the picture on
every audience, and when the time came to
cut the film to the length desired the Hal-
perin staff was influenced by the majority
judgment of these several gatherings.

Edward R. Halperin prepared a chart
showing exactly how the fifteen audiences
reacted to the most important scenes in the
production. Always he made his first nota-
tion immediately after the main title sheet
was displayed, and when audiences invari-
ably betrayed wonder and satisfaction with
the strength and prominence of the cast.

Mr. Halperin's chart is regarded by the
producer as a particularly satisfying doc-

of real thrills, they will have the added in-
terest of a love theme. They are heralded
as elaborately staged, with striking scenic
effects, and are not to be confused with
western pictures in any way. They are
thrill dramas, according to Mr. Steiner, and
will prove more than satisfactory entertain-
ment for young and old alike.

Besides the star, the cast of "Surging
Seas" includes such capable players as
George Hackathorne, Edith Thornton, David
Torrence and Earl Metcalfe. Louis Weadock
titled the picture.

William Steiner of New York is handling
this series exclusively. Other "features"
starring Hutchison, now being released, are,
it is said, either over two years old or are
reissues of serials made before Hutchison's
last two years with Ideal of London.

ument, in that it presents the composite
opinion of the fifteen different audiences.

Exhibitors Take Note!
Charles Hutchinson

(HUTCH of Serial Fame)

warns the M. P. T. O. that form-
er serials are being re-issued as
five-reel features.

Don't Confuse these with My
Series of Six Features NOW in
the making in America and be-
ing released ONLY through

WM. STEINER

NEW YORK CITY

Associated Tests Its Latest
Picture Before 15 Audiences

MOVING PICTURE WORLD

May 3, 1924

Scenes from the Goldwyn Production, "Recoil."

Goldwyn Film Scores Big Hit

at Showing at the Capitol

GOLDWYN'S film version of Owen
Davis' stage melodrama, "Nellie, the
Beautiful Cloak Model," has scored
one of the biggest hits of the year in New
York, where it is now showing at the Capi-
tol Theatre. Not only did the public and
the critics find the story thrillingly suspen-
sive, but also filled with comedy and humor.
The reviews of the New York engagement
were even more flattering than those of the
Los Angeles showing of a week or two ago.

Louella O. Parsons, in the New York
"American," said : "I got a terrible kick out
of seeing Nellie tied on the elevated tracks
with the 'L' train thundering down upon her.
I also found Lew Cody the last word in
villains. 'Nellie, the Beautiful Cloak Model'
is a melodrama of the first water. Claire
Windsor is just as beautiful as Owen Davis
described her in the original play and has
everything happen to her that any heroine
in any novel ever had. Emmett Flynn, the
director, does very well for himself and the
Goldwyn Company."

Aileen St. John Brenon, in the "Tele-
graph" : "The screen has certainly done
right by our Nell ! 'Nellie, the Beautiful
Cloak Model' has all the laughs and thrills
of the ten-twenty-thirty and, best of all, is
played just that way. There is a real thrill
in the train wreck and the audience shrieks
with delight. The cast is just what it should
be."

Harriette Underhill in the "Herald-
Tribune" : "There is a perfectly grand pic-
ture at the Capitol Theatre called 'Nellie,
the Beautiful Cloak Model. . . .If we were
you, we should not miss it for anything."

Don Allen in the "Evening World" : "An
out-and-out melodrama. If you like frank
melodrama go up and call on Nellie."

"Evening Post" : "A real movie. After
all, the purpose of a movie is to entertain,
isn't it? 'Nellie' gives you seventy-two min-
utes of fast action, thrills, human interest
stuff and laughs — lots of laughs — and if that
isn't a good movie there never was one
made."

T ITH all of us becoming more and
V/Y/ more interested in the study of
™ ™ business conditions as effected by
money, crops, industry, and so forth, I won-
der whether in the very study of these things
we do not cut paths of thought which take
too much for granted," comments E. A.
Eschmann, First National's general manager
of distribution.

"In my opinion all of us who distribute
pictures should early in the year agree to re-
lease a minimum number of big pictures and
in that way aid and assist the exhibitor in
giving fight to the summer fall-off in at-
tendance. This may not be a specific for
the ill, but it should prove an auxiliary at
best and would build up the morale of all
of our selling organizations.

"It is almost an impossibility for any one
sales manager to produce the right condi-
tion of mind throughout his field force if all
others, or the greater number of all other
distributors are counteracting his efforts in
that direction by continuing to release 'just
pictures' during the summer.

"We in this industry cannot combat sum-

Arrow's S. R. O. Feature

The Arrow-Blazed Trail special feature.
"Lost in a Big City," starring John Lowell
and featuring Jane Thomas and Baby Ivy
Ward, opened at the Alhambra Theatre,
Reading, Pa., on April 7 with the personal
appearance of Mr. Lowell and Baby Ward.
Beginning the first night, there was a long
line-up in the street which on Tuesday and
Wednesday nights, in spite of the rain, was
just as lengthy.

Released Abroad in May

Fox announces the following special pro-
ductions to be released during May in for-
eign countries : Argentina, "The Eleventh
Hour,'' "Monna Vanna"; Brazil, "If Winter
Comes," "The Eleventh Hour," "St. Elmo";
Cuba, "Cameo Kirby," "The Shepherd
King" ; Mexico, "The Temple of Venus,"
"North of the Yukon," "The Shepherd
King"; Australia, "The Eleventh Hour,"
"North of the Yukon"; England, "St. Elmo";
New Zealand, "Cameo Kirby," "The Net."

Select Brand Name

"Eight Perfection Specials" is the brand
name which the C. B. C. Film Sales Corpo-
ration have decided to give their forthcom-
ing series of eight special pictures, accord-
ing to a recent report from the company.
Eva Novak and William Fairbanks will co-
star in these productions.

Warners Acquire 2 More

Warner Brothers have secured film right*
to "The Eleventh Virgin," by Dorothy Day,
and "Eve's Lover," by Mrs. W. K. Clifford,"
according to an announcement from their
home offices. Both are recent publications.

Kenneth Joins Universal

Charles F. Kenneth, well known film sales-
man in the New York and Northern New-
Jersey territory, has joined the Big "U" sales
staff and will cover the Essex County, N. J.,
zone.

mer slump with 'just pictures.' Let's agree
upon a set joint policy toward the better-
ment of returns at the box office. It can

be done."

Phil Rosen With Warners

Phil Rosen has been engaged by Warner
Bros, to direct "Being Respectable" — the
Grace Flandrau novel which is to be the
next picture to start production on their lot.

To Direct Viola Dana

Lloyd Ingraham has been engaged to di-
rect Viola Dana in her next Metro starring
picture, "The Beauty Prize," a Saturday
Evening Post story by Nina Wilcox Putnam.
Winifred Dunn is now preparing the adapta-
tion.

Announce Distribution

It is now definitely announced that the
Lee-Bradford Corp. will distribute Norman
Dawn's "Lure of the Yukon."

Combat Summer Slump with
Good Pictures, Urges Eschmann

May 3, 1924

MOVING PICTURE WORLD

German Organization Produces,
Imports and Exhibits Pictures

Estelle Taylor Made
Star by DeMille

Cecil DeMille announced recently that
he has signed Miss Taylor on a long-
term contract to replace Leatrice Joy as
the principal feminine featured player in
his forthcoming productions.

Miss Taylor has risen from com-
parative obscurity in less than four years.
A native of Wilmington, Del., she fol-
lowed a few months on the stage with
immediate success in such pictures as
"While New York Sleeps," "Blind
Wives," "Bavu" and "A Fool There Was."
She is now working for Paramount in
Geo. Melford's production, "Tiger Love."

Registers at Grauman's

Schulberg's "Poisoned Paradise" Held
Over in Los Angeles

' B. P. Schulberg's newest Gasnier produc-
tion, "Poisoned Paradise" just released by
Preferred Pictures Corporation, created a
favorable impression at Grauman's Rialto
Theatre in Los Angeles where it opened last
week. Originally booked for seven days, it
will be held over for at least two or three
weeks longer, according to an announcement
from the management.

The Los Angeles Record said: "Here is a
romantic kaleidoscope. Many characters —
quaint, crafty, sympathetic — sliding and fall-
ing, into new patterns like the colored glass
of the children's optical toy. Interesting; at
moments fascinating. That's 'Poisoned Para-
dise.' "

The Los Angeles Express wrote : " 'Poi-
soned Paradise' is interesting. The cast is
composed of well known players and they
give a good account of themselves. Clara
Bow is an excellent choice. Kenneth Harlan
plays with a nice distinction of light and
shade. Carmel Myers is again a siren. Her
beauty and grace fit her admirably for these
roles."

C. B. C.'s Biggest Deal

Sells Entire 1923-24 Output to DeLuxe
Film Company

The C. B. C. Film Sales Corporation an-
nounces the consummation of what it terms
"the biggest deal in the history of the or-
ganization" with the De Luxe Film Com-
pany of Philadelphia. The proposition in-
cludes sixteen special feature productions,
which will be the largest number of feature
pictures C. B. C. shall have produced in one
year.

Oscar Neufeld and Tony Luchese made a
special trip to New York last week to nego-
tiate the sale with C. B. C. Joe Brandt, who
had been away for several weeks, came back
sooner than he had planned in order to
meet the heads of the De Luxe exchange.

The sixteen pictures include the "8 Co-
lumbias" and the "8 Perfection Specials."

Titled "Riders Up"

"Riders Up" has been selected as the per-
manent title for "When Johnny Comes
Marching Home," recently completed at Uni-
versal City under the direction of Irving
Cummings, and featuring an all-star cast
lieaded by Creighton Hale and Ethel Shan-
non.

THE TERRA FILM AKTIEN-
GESELLSCHAFT together with the
affiliated companies, Terra Film-
verleih, the Terra Glauhaus and the Terra
Haus consists of production plants, "copy-
ing plants," export, import, distributing and
leasing organizations. The head offices are
located in the Terra Haus, a large building
in the best business quarter of Berlin, which
is owned by the company. In 1914 this
house was estimated at 15,000,000 gold
marks.

The company owns extensive studios.
On the grounds besides the studios are
numerous sheds and small buildings in which
painting workshops, smithy, joinery, copying
plant and decorations are located. The
studios have at their disposal large trans-
formers and separate boilers, a great number
of trunk lights, side lamps and portable
lamps, as well as up-to-date searchlights, in-
cluding the smallest and largest marine
searchlights, separate lighting apparatus so
as to be independent of the electric works, a
large magazine of interior decorations, pillars,
staircases, arches, doors, etc., in all styles,
furniture, properties, costumes, etc. The
studios also are placed at the disposal of
other concerns and are let all the year
round. The studios represent nearly 1,000,-
000,000 gold marks in value.

The company has installed a separate de-
partment for leasing purposes which owns
many branches, especially in Germany, and
is admirably organized. This organization has
separtae offices in Breslau, Dantzig, Duessel-
dorf, Frankfort, Hamburg, Koenigsburg,
Liepsig, Munich, Saarbrucken and Hagen.
The sales department supplies about 3,700
cinemas in Germany and at present trans-
acts business to the amount of about 4,500,-
000 gold marks per year. The leasing depart-
ment of the Terra lets the company's own
productions, such as "Hanneles Himmel-
fahrt,'' "Der Mann mit dear Eisernen
Maske," "Figaro's Hochzeit," "Christian
Wahnschaffe," and productions of other com-
panies, as well as the best American pictures,
such as the First National pictures, "My Boy"
and "Circus Days,'' some of Jackie Coogan's,
"The Isle of Lost Ships," Mary Pickford re-

leases, Larry Semon and Jimmy Aubrey
comedies and the best English productions.

The productions of the Terra organization
in Germany are shown in the Mozartsaal in
Berlin (1,800 seats), the Schumann (4,000
seats), in Frankfort, the Residence Theatre
(1,300 seats) in Duesseldorf, the Agrippina
Theatre (1,000 seats) in Cologne, the
Koenigspavillion (1,000 seats), in Leipsig and
the Princess Theatre (1,000 seats) in Dres-
den, among other houses.

The Terra owns well organized distributing
offices in nearly all the countries of the con-
tinent. These now are about to be extended
by offices in Vienna, Prague, Bale, Amster-
dam and Milan.

Has London Premiere

A representative group of British exhibit-
ors turned out last week on the occasion of
the first English trade showing of the Ernst
Lubitsch production, "The Marriage Circle."
The showing was held at the Alhambra Thea-
tre, London under the direction of the Gau-
mont Company of London, who have secured
British rights to this picture from Warner
Brothers.

Burr Completes Feature

C. C. Burr has completed this week, at the
Glendale Studio, the final scenes for the new
independent market feature, "Lend Me Y.our
Husband," after seven weeks of production,
under the direction of William Christy
Cabanne Marguerite Gove wrote the story
direct for the screen and Raymond S. Har-
ris prepared the continuity.

Autographed Photos!

Baroness Patricia de Grandcourt, who will
conduct "The Stars' Souvenir Booth" this
year at the Park Avenue Street Fair, an
event in Manhattan by society for charity,
requests that motion picture and theatrical
stars donate autographed photographs of
themselves. These will constitute the most
important part of her salable articles during
the bazaar.

Exterior of the Terra Studio in Berlin

MOVING PICTURE WORLD

May 3, 1924

Says State Rights Productions
Are Becoming More Powerful

THAT states rights productions are be-
coming more and more of a power in
the motion picture industry was the
opinion voiced this week by Irving M. Les-
ser, vice-president and general manager of
distribution for Principal Pictures Corpora-
tion.

"Each day brings a steady improvement
in the states rights system," said Mr. Lesser.
"And it is noticeable now that among the
states righters a movement is growing to
give the producer as even a break as he
gets from one of the national releasing or-
ganizations.

"Our company has already found the
states rights system an excellent sales
medium. At present we have five states
rights productions in which we have placed
quality above everything else. We have
liberally advertised these productions as we
want to let the public know about them."

The five states rights productions which
Principal Pictures Corporation now has ready
for release bear out Mr. Lesser in his ideas
as to quality and other features.

"Daring Youth," presented by B. F. Zeid-
man, stars Bebe Daniels, supported by such
prominent players as Norman Kerry, Lee
Moran, Lillian Langdon and Arthur Hoyt.
William Beaudine directed.

"Listen Lester," produced and presented
by Sacramento Pictures Corporation, is an
adaptation of John Cort's famous stage suc-
cess that ran for two years on Broadway.

"The Masked Dancer," produced and pre-
sented by Eastern Productions, Inc., stars
Helene Chadwick and Lowell Sherman. Bur-
ton King directed and the supporting cast in-
cluding Leslie Austen, Joseph King, Arthur
Housman, Charles Craig, Mme. Andree,
Dorothy Kingdon, Alyce Mills and Helene
Ward.

"Daughters of Pleasure," produced and
presented by B. F. Zeidman, stars Marie
Prevost and Monte Blue, supported by
Clara Bow, Wilfred Lucas and Edyth Chap-
man. It presents a love story, dealing with

Kathleen Clifford in
Christie Comedy

Kathleen Clifford will don make-up at
The Christi Studio this week, adding on*
more famous name to the line-up which
the comedy organization is announcing
in its current releases of two-reel come-
dies released through Educational Film
Exchanges.

Miss Clifford will do a special two-
reel comedy novelty, in which she will
play a character similar to that which
she did with wonderful success on the
stage both in this country and abroad.
Gil Pratt will direct Miss Clifford in her
first short comedy offering. The title
of the story is "Grandpa's Girl," and it
gives the actress an opportunity to ap-
pear both as a boy and as a girl in the
picture.

modern social conditions and the "idle rich,"
and was directed by William Beaudine.

"The Good Bad Boy," also presented by B.
F. Zeidman, features Joe Butterworth and
Mary Jane Irving. Brownie, the remarkable
dog, also appears. It was directed by Eddie
Cline, who directed Jackie Coogan in "Cir-
cus Days."

Gets Real Atmosphere

J. Stuart Blackton in his forthcoming
production of a picturization of a novel by
E. Phillips Oppenheim of life in the film
colony at Hollywood obtained permission to
use the Club Petroushka for sequences in
this picture. The Club Petroushka is the
most popular inn in Los Angeles.

Mix in "The Trouble Shooter," his
latest production for Fox.

Eight Associated Exhibitors

Releases for April and May

EIGHT pictures, to be released in late
April and May, compose the formid-
able schedule announced by Associated
Exhibitors this week. It is the most exten-
sive program ever drawn up by this organi-
zation for so brief a period, and comprises
a collection of offerings regarded by Asso-
ciated officials as notable for their high qual-
ity as well as numbers.

Persons who have had previews of "Rac-
ing Luck" in California, including newspaper
reviewers, declare that in this picture Monty
Banks, who is featured, rises to new heights
as a comedian. Jean Havez and Lex Neal
are the authors of the story. Helen Fergu-
son, Francis J. McDonald and Lionel Bel-
more are in the cast, and Herman C. Ray-
maker directed.

"The Spitfire," an adaptation of Frederic
Arnold Kummer's famous novel, "Plaster
Saints," may almost be called an exhibitor-
selected photoplay, details of the production
plans and even the main title having been
selected after Murray W. Garsson had car-
ried on a referendum among 12,000 showmen.
Betty Blythe, Lowell Sherman, Elliott Dex-
ter, Pauline Garon, Robert Warwick and
Burr Mcintosh are the principals and the
production was directed by William Christy
Cabanne. "Plaster Saints" was published
first as a serial in Hearst's Magazine, then
in book form and again serialized in a coun-
trywide chain of newspapers.

"The Chechahcos" was filmed in Alaska
and is said to present marvelous exteriors.
The story has to do with the memorable
Alaskan gold rush of 1897. Its author was
Lewis H. Moomaw, who also directed. "The
Chechahcos," which is in eight reels, was
produced by Captain Austin E. Lathrop and
includes in its cast Howard Webster, Eva
Gordon, Alexis B. Luce, Gladys Johnston,
William Dills and Albert Van Antwerp.

Wallace Beery is featured in "Unseen
Hands," a moving drama presented by W. C.
Graves, Jr., and which was directed by
Jacques Jacquard. The cast also includes
Joseph Dowling, Fontaine La Rue, Jack

Rollins and Cleo Madison. The action is
laid in the Indian settlements in the Far
West.

William Faversham is the most noted
player in "The Sixth Commandment," a Wil-
liam Christy Cabanne production, but in
the cast also are such well known and popu-
lar actors as Charlotte Walker, Edmund
Breese, John Bohn, Kathleen Martyn, J.
Neil Hamilton, Charles Emmett Mack and
Coit Albertson. This is described as a pow-
erful drama. The story is by Arthur Hoerl.

"Why Get Married?" with the French
beauty, Andree Lafayette, in the principal
role, already has attracted a large amount
of favorable attention. It discusses the
question whether a woman can succeed in
business and as a house-wife at the same
time and pictures two young couples in
their first year of wedded life. Helen Fergu-
son, Jack Perrin, William H. Turner, Max
Constant, Edward B. Tilton, Bernard Ran-
dall and Orpha Alba also are in the cast.

"When a Girl Loves,"' with story, pro-
duction all by Victor Hugo Halperin, is the
most ambitious of the Halperin attractions
and is declared to be easily his best. This is
an audience-tested picture, no fewer than
fifteen different audiences in as many theatres
having viewed and approved it prior to its
official release. In important roles are Ag-
nes Ayres, Percy Marmount, Kathlyn Wil-
liams, Robert McKim, George Siegmann,
John George, Leon White, Rosa Rosanova,
Otto Lederer, Inez Seabury, William Orla-
mond and Mary Alden.

"The Lone Wolf," featuring Dorothy Dal-
ton and Jack Holt, is based on Louis Joseph
Vance's best-seller of the same name and
is a thrill drama. An exciting airplane bat-
tle is one of the high-lights. In support of
the principals are Wilton Lackaye, Char-
lotte Walker, William Burroughs, Robert
T. H aines, Tyrone Power, Gustave von
Seyffertitz, Paul McAllister, Alphone Ethier,
Lucy Fox, William Tooker and Edouard
Durant. This is an S. E. V. Taylor produc-
tion.

May 3, 1924

MOVING PICTURE WORLD

npaign on "Why Men Leave Hon
Is Scoring Bulls-eyes in Test Run

(tTTTHY MEN LEAVE HOME," the
\\ J°hn M- Stahl-Louis B. Mayer
* » production for First National, is
going through its test run period with a
double-barreled campaign that is scoring
bulls-eyes. There are twelve units in the
campaign, half of which were devised by
Lin Bonner and the other half by Charles R.
Condon and Bert Lennon, of the Mayer
West Coast organization. Bonner has made
his approach almost entirely from the stand-
point of a practical newspaperman, he hav-
ing been in the game a great many years and
recently with the New York American and
New York World. The West Coast contribu-
tion to the campaign is more spectacular.
Taking the units in order, they are:
A SOCIAL WELFARE STORY — This Is a
straight newspaper proposition. Inspired by
a statement recently given out by Leonard
McGee, of the New York Legal Aid Society.
In conjunction with announcement of his
annual report, Mr. McGee discussed why men
leave home, abandoning wives and families.
The story was good enough to get a seven-
column headline in the New York American
and received good display In the other
dailies. Bonner followed this up, got a copy
of the McGee statement and is sending It
out to exhibitors, suggesting that they get
a local authority to issue a similar story
about three weeks before play date. This is
a legitimate news story anywhere, but the
trick is to get the Judge, District Attorney
or whoever gives it out to mention the pic-
ture title.

NEWSPAPER COMIC STRIP — This is not
new, but it is not every picture that lends
itself to this treatment as ideally as "Why
Men Leave Home." There are eighteen sub-
jects in the series and they are so well done
they are on a par with most of the standard
strips for which newspapers pay big money.
Mats and stereos are supplied free to any
newspaper or exhibitor desiring to use them.

NEWSPAPER SYMPOSIUM — This is a col-
lection of statements by big people, such as
Judge Ben Lindsey, the Rev. John Roach
Straton and Magistrate Jean Norris, of the
New York Domestic Relations Court, dis-
cussing marital problems, desertion, etc.
This, too, is splendidly prepared, and Is free
to newspapers in mat form, with headings.
The idea is to establish the "Why Men Leave
Home" column as a permanent feature of
newspapers, inviting letters from readers
dealing with the subject. Both these units,
like the social welfare story, are legitimate
news features and carry no taint of adver-
tising or publicity, even though they do put
over the title of the picture.

GUIDE TO HAPPY MARRIED LIFE — This
Is a little leaflet printed on four sides. The
front cover carries the caption, "Guide to
Happy Married Life — "Practical suggestions
by" the Marriage License Clerk. In New
York, City Clerk Michael J. Cruise stood as
the author, the first time he ever lent him-

self to an advertising proposition. The two
inside pages carry don'ts for wives and
don'ts for husbands. The back page carries
the picture title, cast and play date. These
leaflets can be printed for $1 per thousand
or less, so that 10,000 should not cost the
exhibitor more than $10. They can be dis-
tributed as advance heralds, via mailing lists,
through the marriage license bureau and in
co-operation with stores.

RADIO OR CHURCH DISCUSSION— The
theme of "Why Men Leave Home" is all In
favor of domestic peace and good will, with
a lot of sly comedy fitted In. A friendly
preacher could be induced to deliver an ad-
dress on "Why Men Leave Home," with
eradication of domestic discord as the ob-
ject, or a divorce judge could be asked to
deliver a talk on the subject via radio, fit-
ting In, perhaps, on some newspaper's pro-
gram.

HUSBANDS' PROCLAMATION TACK -UP —
Printed cards about the size of window
oards, to be tacked up overnight and sprung
on the public as a mystery. They are to be
prepared as follows:

PROCLAMATION

We, the undersigned, serve notice upon all
wives and brides-elect as follows:

They must not nag their husbands.

They must not Interfere with post-gradu-
ate poker studies.

They must avoid millinery mania.

They must not consider snoring a vice.

They must not trick husbands into heart
and purse breaking shopping trips.

They must feed their own pets.

They must not turn pickpocket in search
of money or other incriminating evidence.

They must not forget breakfast is a table
function, not a bedroom rite.

They must not trump husbands' tricks in
a bridge game.

These and other causes explain why men
leave home and this notice is issued in the
interest of domestic peace and public policy.
(Signed) DOWNTRODDEN HUSBANDS.

This, it will be seen, carries no tip-off that
it is a picture stunt, not even the title be-
ing capped. But, if it is tacked up a day or
so before your first advance announcement
of the picture, It cannot fail to register.
These tack-ups can be printed in any job
shop at a cost not exceeding $10 or $15 per
thousand.

STORE AND WINDOW TIE-UPS — This
title is made to order for almost every kind
of a store tie-up, from stockings to auto-
mobiles. In Los Angeles, the Mayer people
got tieups with scores of drug stores and,
through the Heinz agency, landed hundreds
of grocers with a display of Heinz Food
Products and a card reading: "The.re are
many reasons 'Why Men Leave Home,' but
Heinz knows 67 why they don't." For a
florist tleup, the picture itself provides a
card, one title reading: "Husbands, don't
wait until your wives are dead to send them
flowers — Do it Now!" All the exhibitor has
to do there is to add the words: "and take
her to see 'Why Mean Leave Home." "

A TRAFFIC-HALTING STUNT — In Los An-

geles, arrangements were made with the
Hellman Bank, one of the biggest on the
Coast, to send an armored car to Loew's
State Monday morning. Huge coin sacks,
loaded under police guard and filled with
rocks, were put inside and theatre attaches
spread the word that the sacks contained
record-breaking Sunday receipts for "Why
Men Leave Home." The bank had prepared,
in advance, for a window' display In its main
building and 30 branches, with a card read-
ing: "Safety First. All box-office records
broken at Loew's State by 'Why Mean Leave
Home.' Bringing receipts to Hellman's, the
Bank of Service."

AMBULANCE BALLYHOO— Another unique
idea in the Los Angeles campaign. A white
ambulance was hired and sent whirling to
prominent spots, where it would stand for
the crowd to see banners on its sides read-
ing: "He laughed until it hurt. So will you
when you see Why Men Leave Home' at
Loew's State now."

THROWAWAYS, POSTCARDS, LAUNDRY
INSERTS — A police traffic card was dupli-
cated, with the summons reading to Loew's
State to see "Why Men Leave Home." These,
with police consent, were dropped into every
parked auto. You could use this with one
side reading: "This GRIEF CARD may not
be new to you, but 'Why Men Leave Home*
is. Come to the Theatre next week pre-
pared to put up bail of cents, including

war tax, and enjoy an evening free of trou-
ble."

THE U. S. NAVAL AND MILITARY TIE-
UP — This was effected by means of one-
sheet stands, supplied by the exploiters,
reading:

You May Be Puzzled
"WHY MEN LEAVE HOME"

But Uncle Sam isn't.
He knows many red-blooded
men who wish to travel
and seek adventure leave
home to JOIN THE NAVY.
PRETTIEST ANKLE CONTEST — This was
a chancy stunt, put on in such clean and
dignified fashion that it turned out to be
one of the most successful of all the work
done for the picture. A big dance place was
"sold" the idea of the contest and liked It
so well it made it a big feature, advertising
it in the dailies. For a week they had a
special velvet drape across the front of their
special stage, with a huge arrow running
diagonally from the upper left corner to-
wards the lower right and pointing towards
a raised part of the curtain, where a pair
of "prop" legs stood exposed. The picture
title was the length of the arrow and two
circular posters announced the contest and
date. On the night of the judging a circu-
lar curtain enclosing the stage was raised
to a height slightly below the knee of the
average girl. Then a score of girls whose
names were not revealed passed in review
before a board of judges.

A LITTLE POETRY — A booklet, illustrated,
with women's limbs and containing a dozen
pages, presented in rhyme reasons why men
leave home.

First National Release

Three Examples of Los Angeles Exploitation of "Why Men Leave Home."

MOVING PICTURE WORLD

May 3, 1924

Big War Invention Like One that
Furnishes Plot for "Lone Wolf"

JUST two weeks after the official release
of "The Lone Wolf," the Associated
Exhibitors feature in which Dorothy
Dalton and Jack Holt are starred, news has
been cabled from London of the perfection,
by a British scientist, of an amazing war in-
vention exactly like the one which furnishes
the whole plot for the picture.

The opening scene of "The Lone Wolf"
gives a glimpse of the Washington office of
the special investigator of new inventions
for the Department of State. "They are
ready for the airplane tests, sir," a subordi-
nate reports to the chief officer. Then fol-
lows the descriptive sub-title : "Since the
new wireless apparatus mr.y really prevent
the explosion of gas in motors — as its in-
ventors claim — all plans except these photo-
graphic negatives have been destroyed. The
United States hopes to make the invention
a great force for peace, but does not forget
that with it a dishonest nation might win
an unjust war."

"Ready?" asks the operator. A nod is
given and the engine-killing ray comes into
action. An airplane careens to earth from
high in the heavens — its motor robbed of
power. "It killed my engine — dead,'' ex-
claims the pilot, reporting to the investiga-
tor. "I believe you could bring me down
with that thing if you were a mile under-
ground."

The newspapers announced recently the
actual perfection of just such an invention.
The New York World printed over its cable
dispatch the heading, "Briton Demonstrates
Ray to Kill from Long Distance. Can Crash
Airplanes in Flight, Mow Down Armies, In-
ventor Insists." Under a London date-line,
Arthur E. Mann, staff correspondent, cabled :

"This afternoon I saw an apparently suc-
cessful laboratory demonstration here of a
deadly electrical war invention, with which
the inventor expects to be able to bring
down airplanes in flight, to send airships
crashing to the ground in flames, mow down
armies, put machine guns out of action, ex-
plode magazines and ammunition dumps, and
put automobiles out of service — all from a

long distance from the scene of action. The
discoverer of this revolutionary invention is
H. Grindell-Matthews. His latest invention,
he told me, might be described as 'a ray
that kills. "

The original story of "The Lone Wolf
was by Louis Joseph Vance, and was one
of that popular novelist's best sellers. It
developed a search in many countries for
international crooks. In the pictured ver-
sion, S. E. V. Taylor, the director, injected
the idea of an invention to bring down air-
planes from a great height by killing the
motor. In the picture the secret of the in-
vention is stolen from the Washington State
Department and the quest for the criminals
takes the secret service operatives to a num-
ber of European capitals.

Dempsey Starts Work

Heavyweight Champion in 10 Two-
Reel Universal Specials

Jack Dempsey, world's champion heavy-
weight, has gone to work for Universal.
Studio work has started at Universal City
on the series of ten two-reel special pictures
which Universal is to make with Jack as
star.

Jess Robbins, the director assigned to the
Dempsey unit, is marshalling his cast and is
supervising Jack in a preliminary course of
training for pictures. Actual shooting of
the first picture, "The Title Holder," will
begin in a few days. The stories for the
ten two-reelers were written by Gerald
Beaumont. Scott Darling is scenarizing the
Dempsey stories.

At the head of the supporting players is
Hayden Stevenson. Esther Ralston has been
selected as Jack Dempsey's leading woman.
Miss Ralston is one of the Wampas Baby
Stars of 1923. "Chuck" Reisner has been
selected as the "heavy" for the Dempsey
pictures. He and Jack will mix it in the
ring for the two-reeler series.

Big 1924-25 Warner Schedule
Underway to a Flying Start

SOME of the titles already selected by
Warner Bros., and which will be put
into early production for the 1924-25
group, are : "The Age of Innocence," by
Edith Wharton; "The Dark Swan," by
Ernst Pascal; "The Lighthouse by the Sea,"
by Owen Davis ; "The Eleventh Virgin,'' by
Dorothy Day; "Eve's Lover," by Mrs. W. K.
Clifford; "Deburau," the Belasco production
by Sacha Guitry; "The Lost Lady," by
Willar Cather; "My Wife and I," by Har-
riet B. Stowe; "The Narrow Street,'' by Ed-
win Bateman Morris, and "The Dear Pre-
tender," by Alice Ross Colver.

Some of the directors engaged for work
on pictures are Ernest Lubitsch, Harry
Beaumont, William Beaudine, Monta Bell,
Millard Webb and James Flood.

Last week Harry Warner left for the
coast. Before departing, he made the fol-
lowing statement :

"It looks like another big Warner year.
We are not making empty boasts about
what we intend to do, for we have past ac-
complishments of the recent year to back
us up. For the last three years we have
been making wonderful strides; by now we
have our second wind. We promise exhib-
itors some of the greatest box-office bets of
film history. We spared nothing in money
or time to put out fine pictures last year.
They went over big — even bigger than we
had anticipated. We mean, therefore, to
follow the same policy for the coming
season."

Apex Buys "Stranger"

"The Stranger from the North" has been
bought by Apex Film Co. of Pittsburgh for
Western Pennsylvania and Western Virginia
territory. The Lee-Bradford Corp., are re-
leasing "The Stranger from the North."

Scenes from Pathe's "Publicity Pay«," a one-reel comedy starring Charles Chase.

EXHIBITORS' NEWS AND VIEWS

EDITED BY SUMNER SMITH

Massachusetts Man Climbed to
Prominence in Thirteen Years

Max Simmons is to build a theatre, hall
and store building at Pleasant nad Emory
streets in Attleboro.

Upon receiving the decision of the Mas-
sachusetts State Supreme Court, restrain-
ing Marcus Loew, New York theatrical
magnate, from operating theatres in Mas-
sachusetts cities where Elias Marcus Loew
of Lynn has houses, the latter Mr. Loew or-
dered huge electric signs bearing the words
"E. M. Loew" for all of his theatres. The
decision, as reported in full in the last issue
of Moving Picture World, marks the end
of two years of legal battling and sustains
the decision of the lower court which was
handed down on May 17, 1923.

Elias M. Loew came to the United States
about thirteen years ago and became a
waiter in Charles Wirth's famous beer gar-
den and restaurant in Boston. After he
had acquired a sum of money by scrupu-
lous saving he bought the Dreamland the-
atre in Lynn, which was rated as anything
but a money-maker. He turned it into a
successful enterprise soon after taking it
over.

The Lynn Loew and Marcus Loew came
from the same section of Galicia, it was
learned during the trial of the suit of Mar-
cus Loew to restrain Elias M. Loew from
operating a theatre in Roxbury under the
name of E. M. Loew's Theatre.

Elias Loew now owns theatres in Massa-
chusetts, Connecticut and Maine and has
plans for the purchase of several other the-
atres in the New England states.

According to the ruling of the Massa-
chusetts court, the Lynn Loew is barred
from using his name over theatres in cities
where there are houses under the name of
the New York Loew, and the latter cannot
use his name over theatres where Elias
Loew has theatres.

Nathan Gordon, president of the Olympia
Theatres, Inc., of New England, will open
his newest theatre, named Gordon's Fields
Corner Theatre, on Easter Monday. It is
located at Fields Corner, at the junction of
Dorchester street and Adams street in Dor-
chester. The theatre has been constructed
in accordance with the latest designs in the-
atrical buildings and is reported to be one
of the most magnificent in the east. In ac-
cordance with Mr. Gordon's film policy the
new theatre will present the latest photo-
play releases.

Samuel and Nathan Goldstein, directing
heads of the Goldstein Brothers circuit of
theatres, have invited President Coolidge to
be present at the opening of their new Cal-
vin Theatre in Northampton, named in honor
of the Chief Executive, on Thursday night,
April 17. "Fair Week" has been selected
as the opening film feature.

Business at the film theatres in Boston
during Holy Week remained in about the
usual condition, with no unusual spurts nor
drops. "Under the Red Robe" at the Park
Theatre closed Sunday, April 20, and the
"last week's" notice has appeared in the
newspaper advertisments for "America."
Meanwhile "The Ten Commandments" is in
its second month. "After Six Days," which
opened day and date with "Ten Command-
ments," closed April 19.

Despite the closings, however, Boston
promises to still be flooded with motion pic-
tures. On May 5 "Thief of Bagdad" will
open at the Colonial Theatre, a regular le-

gitimate house. "Dorothy Vernon of Had-
don Hall" followed "Under the Red Robe"
into the Park Theatre, opening Easter Mon-
day. "Beau Brummel" was featured during
Easter week at the Modern and Beacon the-
atres. "Hunchback of Notre Dame" was the
feature at Loew's State during Easter week,
a second run showing.

Easter week was royally celebrated by
Abraham Goodside in his Capitol Theatre in
Springfield when twelve dancers from a local
dancing school and an orchestra of ten mu-
sicians and a number of solo dancers were
added to the program, which had as the
film feature "Name the Man." It was one
of the most ambitious programs ever pre-
sented in a Springfield picture theatre.

The Kiwanis Club of New Bedford is
bringing "Rosy" Rothnfcl and bis Capitol
Theatre radio artists to the Olympia Theatre
for two performances on April 24. It is re-
ported that the Rothafel "gang" is to re-
ceive $5,000. The Fall River Kiwanis club
is doing the same thing. The admission will
be $1.25 to $2 at the matinee and $2 to $3
at night. manager Earle D. Wilson of the
Olympia is breaking into his regular pro-
gram to allow the entertainment.

A Baby Peggy resemblance contest was
staged successfully by John W. Hawkins,
general manager of Allen Theatres, in the
State Theatre in New Bedford during the
showing of "The Law Forbids." The odd
part of it was that Mr. Hawkins didn't have
to go to the newspaper office to get publicity
from the contest. The mother brought the
second prize winner into the news room
with a request that her child's picture be
printed. This was agreed to and then it
became necessary for the news editor to
hunt up the first prize winner so that her
picture also could be printed with winner
No. 2. A news item also was given with
the names of the winners.

Joshua A. Aston of Maiden, who a few
years ago became the assistant manager of
the Strand Theatre in Maiden, died April l(i
at the age of 69.

Manager Clarence E. Robbins of the Mark
Strand Theatre in Worcester got some extra
publicity for the Strand in one of the daily
papers by giving tickets for the boys who
are enrolled in a marble tournament. "The
Third Alarm" was one of the pictures booked
especially for the children's show the morn-
ing of April 19.

Manager Ed Foley of the Academy Theatre
in Haverhill is a consistent exploitationist
and his displays are of an original nature.
They never fail to register a hit with his
box office and account in a large measure
for his success with all sorts of pictures.

There was heard in New Bedford before
a master a petition of George W. Allen, Jr.,
president and treasurer of Allen Theatres,
a circuit of eight picture theatres, against
Simon Besorosky, which is an action to have
the court find that Besorosky, as the owner
of the property in which is located Allen's
Theatre, must renew a lease of the theatre
property to Mr. Allen. The theatre owner
on November 18, 1918, leased the property
from Charles A. Galligan. Since that time
the property has been purchased by Mr.
Besorosky and he is asked to renew the
lease in accordance with the terms of re-
newal in the original lease. Mr. Besorosky
claims there has been a breach in the terms
of the lease and he has declined a renewal.

The Weld-On Amusement Company of
New Bedford has been granted incorpora-
tion papers and will engage in a general
amusement business. The capital is given
as $50,000. The incorporators are: Edward
Daniel Davenport and Charles Edward Dav-
enport of Fairhaven and Omer Alexander
LeDoux and Ethel Corinne LeDoux of New
Bedford.

Manager Clarence E. Robbins of the Mark
Strand Theatre in Worcester had a revival
week for the seven days starting April 13,
presenting a complete new show each day.
A feature of the programs was the playing
of a sacred fantasy by the Strand Orchestra.

Daniel F. Regan, formerly manager of a
North Adams theatre, died at his home in
Pittsfield, on April 5, following a brief ill-
ness of pneumonia. He was 51 years old.
Mr. Regan retired from the theatrical busi-
ness three years ago. He is survived by his
wife and one daughter.

Laurence Stuart, managing director of
the Paramount-Fenway Theatre in Boston,
was obliged to take his hands off the "pilot
wheel" for four days because of an illness,
but returned reporting himself as all re-
covered.

Stern Heads Omaha

The Hodkinson Corporation announced
this week that Herman Stern former Uni-
versal manager at Dcs Moines has been ap-
pointed managed of the Hodkinson branch
at Omaha replacing Jack Flannery who had
resigned.

Released January 7, 1924 — Now Booking

GLENN HUNTER

"GRIT"

w,iR

Clara Bow. Osgood Perkins
Dore Davidson

iJI'ilm Cm i Id Production

Vmnrn <n HODKINSON

MOVING PICTURE WORLD

May 3, 1924

Scenes from the William Fox production, "The Man Who Came Back.'

Two Louisville Theatres Turn
from Pictures to Vaudeville

Indications are that there may shortly be
room in Louisville for additional downtown
picture theatres as a result of two of the
largest present picture houses going to
vaudeville. The Strand, which was built as
a stage attraction house and which through
long years has apparently proven successful
only as a picture house, has arranged to
start vaudeville on the Pantages circuit,
using pictures along with vaudeville attrac-
tions. Manager Fred Dolle, of the Fourth
Street Amusement Co., reported that plans
are for three shows a day during the week,
with four shows on Saturdays and Sundays.

B. F. Keith's Mary Anderson Theatre,
which has been running pictures for a
couple of years and which was formerly the
leading vaudeville house of Louisville, has
returned to vaudeville, although it is under-
stood that the change is only temporary in
its nature, as the Rialto will become the
vaudeville house in the fall. The Mary An-
derson has a relatively small seating capac-
ity, and after the Keith interests secured the
National, a much larger and newer house,
the Mary Anderson has been used princi-
pally as a picture house, but with short
periods of vaudeville from time to time, but
almost always with pictures as well.

Among other local changes the Gayety
Theatre, operating heretofore on a burlesque
wheel, has started using six-reel features,
along with musical comedy and short vaude-
ville stuff, and has started off with the best
business that the house has known so far.

Business, which has been relatively dull
over the past several weeks, because of bad
weather, opened up during the first few
days of April, and with fine weather since
that time the downtown theatres have been
jammed to capacity, especially with their
Saturday and Sunday shows. In fact, the
largest crowds seen around the theatres in
months were jamming the lobbies while
awaiting admission on the evening of
April 13.

The Kentucky General Assembly wound up
its session on March 19 without passing any
of the several legislative bills which would
have affected theatres, amusements, etc., one
of the bills calling for an amusement tax,
another for censorship, another to prohibit
motor driven projecting machines.

Texas

The City Amusement Company, San An-
tonio, Texas, has incorporated with a capital
stock of $8,000. The incorporators are : J.
Zalmanzig, David Cottliet and A. C. Jonas,
all of San Antonio.

J. A. Lempke will erect a new theatre at
Waco, Texas, in the near future.

The Wewoka Picture Show Company is re-
modeling a building on Main and Wewoka
avenues, Wewoka, Okla., and will open a
new movie theatre in the near future.

At Macauley's Theatre, a summer stock
company, headed by Malcolm Fasset, who
has played stock at that house for the past
two summers, opened its season on April 8.

H. Smithey is remodeling a building at
Hammon, Okla., which will be turned into a
picture theatre.

The Alamo, Walnut and Kentucky thea-
tres are continuing their bills as usual, and
no changes have been announced in the bills
of the Majestic, or with the smaller down-
town houses. The suburban houses are re-
porting nothing of interest.

L. E. Brewer of Dunca, Okla., has pur-
chased the Criterion Theatre at El Reno,
Okla., from Shuttee and Cole.

J. G. Genson has purchased the Victory
and Hamley theatres at Pauls Valley, Okla.,
from Art Hamley.

Released February 14, 1924 — Now Booking

itman Dennett ftesems

Cincinnati

Homer Guy, manager of the Apollo The-
atre, Xenia, Ohio, has been generously do-
nating the use of film for special exhibi-
tions which have been given throughout the
winter for the children at the Ohio Soldiers'
and Sailors' Home in that city.

Manager Charles Wuerz, of Loew's, Day-
ton, Ohio, which recently changed from
vaudeville to pictures, has inaugurated a
practice of serving water to the patrons dur-
ing the intermission. The service is handled
by uniformed girls.

Manager Frank Murphy, of the Murphy
Theatre, Wilmington, Ohio, has given the
use of his theatre to the fire laddies of that
city for a two day benefit showing of "The
Midnight Alarm," to be screened early in
May.

The Pleasurette, an Andover, Ohio, pic-
ture house, which has been dark for sev-
eral months, has been remodeled and re-
opened by Mrs. Lillian Anderson, who will
personally manage it.

The Adam* Theatre :il Toledo, Ohio, haa
become history, and the building which the
theatre occupied will be razed to make wax
for a new structure to be devoted to other
commercial enterprises. John Kumler,
owner of the tdiinu, niKo controls the Prfs-
cilia and Pantheon theatres at Toledo.

The building of three new theatres for
Steubenville, Ohio, has been announced. The
Tri-State Amusement Company has awarded
a contract for a movie house, and another
for a combination legitimate and picture
theatre, while George Shaffer, Wheeling, W.
Va., theatrical promoter, is about to begin
work on a vaudeville and picture house.

Keith's, Columbus, Ohio, which it was re-
ported would probably adopt a summer pol-
icy of pictures, will be given over to a dra-
matic stock company, according to the latest
announcement.

Frank Savage postcards from Youngstown,
Ohio, that he is about to assume the man-
agement of the Victory and Mahoning thea-
tres in that city.

J. K. Peters has resigned as receiver of
the Grand Theatre at Lorain, Ohio, and
Walter Watts has been appointed to suc-
ceed him.

The Washington Theatre, Toronto, Ohio,
was formally opened during April. It is said
to be one of the most complete small houses
in Eastern Ohio, costing $75,000.

Manager Jules Frankel, of Gifts Theatre.
Cincinnati, announces his summer scale of
admission prices of 30 cents for the entire
house, the regular season admissions hav-
ing been 50 cents. "The White Sin" is the
first picture to be shown under the new
schedule.

May 3, 1924 MOVING PICTURE WORLD

Schenectady Picture Theatre
Buys $3,500 Rain Insurance

For the first time in this territory, a pic-
ture theatre has taken out a rain insurance
policy to protect itself from loss through
weather conditions. In connection with a
week's run of "The Marriage Circle," open-
ing at the Barcli Theatre in Schenectady on
April 19, R. V. Erk of Ilion, owner of the
house, through Frank Breymaier, its man-
ager, insured himself against loss of patron-
age by rain to the extent of $3,500. Under
the provisions of the policy, Mr. Erk will
receive $500 each day that it rains one-eighth
of an inch between 4 and 8 o'clock during
the seven days the picture is playing at his
house. Mr. Erk became rather disgusted
with weather conditions generally when it
rained the entire week while he was show-
ing "April Showers," while patronage fell off
through exceptionally fine weather during
the run of "Maytime."

No wonder Oscar Perrin, of the Leland
and the Clinton Square theatres in Albany,
ranks as the most polite exhibitor in the
whole territory. Aside from the fact that
politeness is a part of Mr. Perrin's person-
ality, his private office displays a card con-
taining twelve rules for courtesy. And
right at the end are these words: "Life is
not so short but that there is always time
for courtesy."

William Shirley lias been obliged to re-
duce admission prices at the State and Strand
theatres in Seheneetady four weeks after he
increased them. At the State, 25 and 40
cents had prevailed up to a month or so ago,
when Mr. Shirley increased these prices to
35 and 50 cents, the Strand prices going
from 25 to 35 cents up to 25 and 40 cents.
After watching the slump that came in busi-
ness, following the increase, Mr. Shirley de-
cided to drop back to his former prices and
at the same time remarked that he was more
-convinced than ever that the movies were
the poor and moderate man's form of amuse-
ment, and that any attempt at higher prices
simply served the purpose of driving them
away.

Peter Vaurakis has assumed the manage-
ment of the Carthage Opera House, which
will be given over to high class pictures.
Mr. Vaurakis was associated with the
Papayanakos brothers of Watertown for
some time.

About now, Miss Janet Noon, for seven or
eight years owner of the Crescent Theatre
In Schenectady, is enjoying the breezes from
off the Pacific Ocean. Miss Noon recently
disposed of her house and went to San
Francisco.

There is a report to the effect that William
Berinstein, owning a chain of houses, is
dickering these days for the Van Curler in
Schenectady. There is also talk to the ef-
fect that the Van Curler may run pictures
following the end of the burlesque season.

Gilmore and Pilkins of Syracuse, who
opened the Astor in Troy recently, are
branching out and have taken over the Al-
pine and Gardner Hall In that city. They
nave also opened the Pearl in Albany, with
double features for a dime.

There has been a report current to the
■effect that the owners of the Orpheum in
Amsterdam may acquire the Gem in Little
Falls, a house owned by Mrs. McGraw.

With a stiff fight centering between the
State and the Barcli theatres in Schenectady,
five big pictures are due to be shown in a
single week in that city. The management
•of the State also controls the Albany and
the Strand. "Strongheart" will be shown at
the Strand, "Sporting Youth" at the Albany,
and "Shadows of Paris" at the State, in com-
petition with "The Marriage Circle" at the
Barcli, and "A Boy of Flanders" at Proc-
tor's. Later on Mr. Shirley will use "Girl
Shy" and "The Stranger" to buck R. V. Erk

in a week's run of "The White Sister," which
will be played to increased admission prices
during the first week in May.

William Farley, president and treasurer of
the Farash Theatres, Inc., Is also interested
in picture theatres in Yonkers.

Michael Friedman, manager of the Albany
Theatre in Schenectady, spent the week end
in New York City.

Maine

Abraham Goodside will spend $30,000 in
alterations to the Empire Theatre in Port-
land. An addition of 40 feet will be placed
on the auditorium and the building gener-
ally will be rebuilt, additional exits opened
and its seating capacity greatly increased.
The Empire has an exclusive picture policy
and is operated in conjunction with Mr.
Goodside's other theatres, which are the
Strand, also in Portland, and the Capitol
and Bijou theatres in Springfield, Mass.
Harlan J. Boucher is manager of the
Empire.

Manager William E. Reeves of Abraham
Goodside's Strand Theatre in Portland is
presenting "The Leatherstocking" series on
Saturday afternoons only and is making a
big bid for the patronage of children on the
strength of the Cooper stories.

Joseph Gagnon of the Music Hall Theatre
in Lewiston, Me., met Ben Turpin and wit-
nessed the miraculous recovery of her hear-
ing by Mrs. Turpin at Ste. Anne de Beaupre,
Canada, recently. Mr. Gagnon has just re-
turned to Lewiston after a week's vacation.

Mr. Gagnon said that Mrs. Turpin was
seated two rows in front of him in the
Church of Ste. Anne, and that after praying
she arose, quite able to hear again, because
she had had "faith."

Connecticut

The starting day of the programs having
been changed from Monday to Sunday and
Saturday in some cities, it has remained for
Allan C. Morrison of the Majestic Theatre
in Hartford to start his new bills on Friday.
On April 18 he began a seven days' run of
"Sherlock, Jr.," and the following Friday
began a nine days' showing of "A Boy of
Flanders." He is billing his orchestra heav-
ily for overtures and special music at the
Sunday night shows.

Charlie Benson still is at the helm of S. Z.
Poli's Palace Theatre in Hartford and from
all accounts he is not going to leave. After
having directed the presentation of motion
pictures, the best of 'em, all winter, he's
going to have a respite from the screen for
summer and for that reason now is busily
engaged in preparing for a season of dra-
matic stock.

THE LELAND, ALBANY, N. Y.
Which will observe its 100th anniversary in
May, 1925. It is owned by Buckley and
Tarsches, and managed by Oscar Perrin.

Buffalo

Bill i e West, who has managed several
local community theatres, and who of late
has been enjoying his old love, the stage, is
back in the exhibitorial business as manager
of the Avon Theatre, an east side neighbor-
hood house operated by Dewey Michaels.

George Beban and company will be at the
Lafayette Square next week in "The Great-
est Love of All," two reels of which will be
enacted on the stage by the same cast as
seen in the picture. Manager Fred M. Shafer
declares it is be the biggest attraction ever
offered at this house.

Peter Vournakis, operating the Strand
Theatre in Phoenix, N. Y., is to take over
the picture theatre in Herkimer, N. Y., ac-
cording to announcement sent to the mem-
bers of the Film Board of Trade of Buffalo.

John Fennyvessy, Rochester exhibitor, was
in Lockport, N. i .. the other day looking
over the theatre situation with a view to
learning if it was advisable to build a house
in the Lock City.

J. H. Michael, manager of the Regent The-
atre, had a camera man in front of his house
Easter Sunday at 2 p. m. to take movies of
folks entering the house. His stunt was
given wide publicity in the newspapers and
a goodly crowd gathered. The films were
shown on the Regent screen on Monday
night. Next week, Mr. Michael will put on
a local talent society show. Mr. Michael is
chairman of the executive committee of the
M. P. T. O. of N. Y., Inc., the convention of
which, it is expected, will be held in Buf-
falo this spring.

It is reported that representatives of the
Loew interests are still in Buffalo looking
over the community theatre situation.

Released February 17, 1924 — Now Booking

0ARRYCAREY

//, NIGHIHAWK

AHunt Stromberg
Production

Vistribuicd by H0DKINS0N,

Season 192*1925 Thirty first -Run Pictures

MOVING PICTURE WORLD

May 3, 1924

New Exhibitor Organization
Formed at Chicago Meeting

A new exhibitor organization was formed
here last week at a meeting held at the
Congress Hotel and attended by exhibitors
from Michigan, Minnesota, Kansas, Indiana,
Illinois and Texas. Other states may join
later. The purpose of the new organization
is for united action on all matters of inter-
est to the trade.

W. A. Steffes of Minnesota was named
chairman of the meeting and will act in that
capacity until the next meeting, which will
held about June 11. H. M. Richey was named
secretary of the tentative organization.
Among the men present were H. A. Cole of
Texas, R. R. Biechele of Kansas, C. C. Rit-
ter, Joseph Denniston, H. M. Richey of
Michigan, Frank J. Rembusch and William
Connors of Indiana, Al. Steffes of Minne-
sota and Ludwig Siegel and Glenn Reynolds
of Illinois. The name of the new organization
will be the Allied State Organization of Mo-
tion Picture Theatre Owners.

Andrew Karzas of the Woodlawn Theatre
Is spending- a few days at French Lick
Springs and on his return plans a trip
abroad.

Robert J. Speck, owner of the Harmony
Theatre, has added another house to his cir-
cuit, taking over the Ewing Theatre on Ew-
ing avenue last weeh.

C. A. Mendenhall has sold the Star Theatre
and will spend a few months on the West
Coast enjoying a well earned vacation.

The anti-Sunday movie show crusaders
lost out in two live Illinois cities last week
when Dixon and Pana voted in favor of Sun-
day amusements. The largest vote ever cast
in Dixon gave the Sunday show folks a ma-
jority of 1,723 votes.

Another woman manager is on the job,
Mrs. E. Gibson has taken over the manage-
ment of the Lyric at Monticello, 111., and will
improve the house.

Rex Lawhead now is manager of the
Commercial Theatre of the Ascher circuit
on the south side.

Victor H. Geissler of Manitowoc now i9
associated with "Happy" Meininger at the
Calo Theatre as assistant manager.

The Commodore Theatre at 3105 Irving
Park Boulevard, one of the largest houses
in that district, has been taken over by
Isadore Gumbiner from Louis Zaller and
Vernon Seaver. Mr. Zaller left for a short
vacation on the West Coast and on his re-
turn expects to open another house, while
Mr. Seaver will announce his new connec-
tions in the near future.

Work has started on the new million dol-
lar Rialto Square Theatre at Joliet, 111.
Plans by Rapp & Rapp of this city call for
a house seating 3,000 and of the most mod-
ern construction. The main entrance of the
house will be on Chicago street and there will

be other entrances on Scott and Van Buren
streets. The house will have a depth of 174
feet and the main floor will seat 1,500, while
the balcony will seat 805 with provision for
expansion to 1.500 seats in the future. Ven-
tilation will be by refrigeration and the
structure will be of reinforced concrete and
structural steel, with terra cotta face brick
finish.

Austin E. Lathrop, well known owner of
theatres in Alaska, was in the city last week
giving the houses and the trade the once-
over. He operates the movie house at Fair-
banks, Alask., the terminus of the govern-
ment railroad in that country.

J. J. Cooney has been made managing di-
rector of the Stratford Theatre, taken over
by the National Theatre Corporation, suc-
ceeding Mrs. M. Henoch, who has retired.
Several improvements will be made in the
house and better picture and mnsical pro-
grams will be engaged. Paul Sternberg and
his orchestra of 28 musicians will he a per-
manent feature.

The new theatre to be built for Jones, Lin-
ick & Schaefer on North Clark street will
be named the Diversey Theatre, as It will
be located at Diversey avenue and North
Clark street.

C. H. Foster has resigned as manager of the
Lincoln Dixie Theatre at Chicago Heights,
111., and has been succeeded by William Malli-
son, who will continue the picture policy of
the house.

Frank Omich has been made house man-
ager of the Crocker Theatre at Elgin, 111.,
since the house has been taken over by the
Midwest management. He was formerly con-
nected with the Fox Theatre at Aurora.

Ralph Benedict has taken over the man-
agement of the Globe Theatre at Champaign,
111., the home of the University of Illinois,
and will improve the house.

Thomas J. Watson has taken over the man-
agement of the Majestic Theatre at Elgin,
111. He will continue to feature pictures.

The Crystal Theatre was opened at Wat-
seka. 111., last month and will play pic-
tures exclusively.

Ralph Kettering, publicity manager for
Jones, Linlck & Schaefer, has organized the
Kettering Productions Inc., with a capital
stock of $30,000 and will begin operations
about the middle of May.

John J. Jones, of Jones. Linick & Schaefer,
and Mrs. Jones are spending a few days at
French Lick Springs.

Eda Weinstein has taken over the Irving
Theatre on South Halsted street.

W. W. Halliday, well known to Flm Row.
will manage the Grand and Mattoon theatres
at Mattoon, 111., as both houses are now un-
der one management. Mr. Halliday formerly
handled the Grand in that city.

Henry Mantredini has opened a picture
theatre at Bush, 111.

George Madison of the Kozy Theatre on
South Clark street says that radio Is hurt-
ing the business of the Loop theatres, the
smaller houses feeling the effect more at
the present time than the larger houses.
He thinks this may change with the advent
of warmer weather. He has found the short
program of help in bringing up the busi-
ness of his theatre on Thursday, as that
has been an off day.

Carson T. Metcalfe, in addition to running
the Greenfield Theatre at Greenfield, 111., IB
cashier of the First National Bank of that
hustling little city.

William F. O'Connell, manager of the
Vernon Theatre on the South side, says that
radio has hurt the attendance nbout fifteen
per cent, in his neighborhood, and that with
the advent of warmer weather nnd daylight
■&ving it will be more than some neighbor-
hood houses can do to get through the sum-
mer months without closing.

F. O. McNail will open an airdrome soon
at Zeigler, 111., and will feature music with
the picture programs.

Samuel Horton, owner of the Majestic at
Alvin, 111., will open another house soon in
that city.

The Royal Theatre at Palestine, III., has
been sold to Hawkins and Sallsburg by Guy
Waumple.

Biggsville, 111., will have a new picture
house under the management of M. Chur-
chill, who plans to open in a few weeks.

Harry Frank, formerly of Macomb, 111.,
is going back to that city and expects to
reopen the Tokio Theatre, which has been
closed for some time. He will show exclu-
sive moving picture programs early in May.

Canada

A regular luncheon meeting of the Mov-
ing Picture Theatre Owners of Canada, On-
tario Branch, was called for April 29 at the
King Edward Hotel, Toronto, to make final
arrangements for the attendance of many
Canadian exhibitor-members at the inter-
national convention of the M. P. T. O. of
America at Boston, Mass., May 27 to 29.
Special railway facilities have been provided
for the use of Canadian delegates to Boston,
including special train fare. A report has
been prepared by J. C. Brady, president of
the Ontario branch of the M. P. T. O., and
Harry Alexander, also of Toronto, another
Ontario M. P. T. O. official, regarding asso-
ciation convention details, which they gath-
ered during a recent visit to M. P. T. O.
headquarters in New York City. Mr. Brady is
the owner of the Madison Theatre, Toronto,
and Mr. Alexander has the Park Theatre,
Toronto.

E. Glassco has olTered the Empire Thea-
tre, Windsor, Ontario, for sale or lease. The
Elm pi re, which is one of the best known then-
tres of Western Ontario, is fitted with mod-
em equipment and has a pipe organ. Mr.
(;iass<'oN address is <IT» Sandwich street,
u imlsor.

The Canadian premiere presentation of
Mary Pickford's "Dorothy Vernon of Had-
don Hall" will be conducted at the Grand
Theatre, Toronto, one of the veteran down-
town theatres of the Ontario Capital start-
ing Monday. April 28. The engagement Is
not limited.

An unusual engagement in Toronto was
the presentation of "The White Sister" at
the Royal Alexandra Theatre, the leading
legitimate house of Toronto, during the week
of April 21, twice daily, as a special road
show, top being $1.50 and all seast reserved.
The Royal Alexandra Theatre is directed by
Ix)l Solman.

Released March 2, 1924— Now Booking

James Kkkwood

LilaLee and
Madge Bellamy

Jpresented hyJlega/jPichtres <3nc.
munbuicdm HODKINSON

Sam Durty RretRunRdures

May 3, 1924

MOVING PICTURE WORLD

California Showmen Discuss
Posting Firemen in Theatres

A meeting of the Allied Amusement In-
dustries of Northern California was held at
the headquarters of this organization, 100
Golden Gate avenue, San Francisco, on the
afternoon of April IS at which the proposi-
tion of having a fireman stationed in all
playhouses was discussed. Thirty-five mem-
bers of the organization were present and
the meeting developed into a frank discus-
sion of the situation, which has been aired
at length of late in the daily press. Fire
Chief Murphy made a talk and was tendered
a vote of confidence.

Vic Dickerson, formerly manager of the
Circle Theatre, Los Angeles, has been made
house manager of the Fantages Theatre, San
Francisco.

Sol Pincus, formerly manager of the Im-
perial Theatre, San Francisco, now is man-
ager of the Tivoli Theatre, which is making
a specialty of offering distinct novelties in
screen attractions.

William J. Citron, general manager of the
Louis R. Greenfield Theatres, which operates
four houses in San Francisco, one in Santa
Cruz and another at Honolulu, has an-
nounced the appointment of Eugene Perry
as managing director of the Greenfield The-
atres. At the same time he announced that
a vigorous policy of expansion would be in-
augurated. Eugene Perry is well known in
this field, having been manager of the T. &
IX Theatre, Oakland, and the States Theatre
of that city. Since leaving the Greater San
Francisco territory he has been in charge
of the Famous Players group of theatres in
Texas, Oklahoma and Kansas. His immedi-
ate plans call for popularizing the New Mis-
sion and New Fillmore theatres, declared to
be the two finest residential theatres in
America.

The Golden State Theatre and Realty Co.
has been Incorporated at San Francisco with
a capital stock of $1,000,000 by R. A. Mc-
Neil, 10. H. Emmlck, M. Thomas and I,. S.
Ha mm.

Among the recent visitors on San Fran-
cisco's Film Row have been James Woods,
Redding; J. Williams, Grass Valley; T. Ky-
pros, Santa Clara; H. Heber, of the Sequoia
and Majestic theatres, Sacramento; Jules
Smith, of the Butlet Theatre, Tonopah, Nev.,
and Mr. and Mrs. J. A. Menard, of the M. &
M. Theatre, Sacramento. The latter were on
their way to Los Angeles.

J. Hoorwitz, who conducts the Hayward
Theatre at Hayward, Cal., and the Best The-
atre at San Leandro, announces that a $100,-
000 picture theatre will be erected in the
latter city on the site occupied by the Odd
Fellows' Hall.

Robert A. McNeil, of the T. & D. Jr. En-
terprises, Inc., San Francisco, which con-
trols forty picture houses In the Northern
California field, and J. R. Saul, theatre
broker, with Mrs. McNeil and Mrs. Saul,
sailed from this port on the Pacific Mail
liner President Pierce on April 15, for a
five weeks' visit to the Hawaiian Islands.

J. W. Allender, owner of the Casino, Spo-
kane, launched the biggest advertising cam-
paign of the kind ever attempted in that
city in connection with the showings of
"Three Weeks." In addition to a heavy
newspaper campaign and various tieups, he
used forty 24-sheets, 100 6-sheets and 100 3-
sheets.

Three Washington Exhibitors
Control Centralia and Chehalis

F. A. Graham, of the Grand Theatre, Cen-
tralia, Wash., A. F. Cormier and E. T. Rob-
inson, of the Liberty and Rialto, Centralia,
and the magnificent new St. Helens, Che-
halis, which will open this month, and R. L.
Ruggles of the Liberty and Dream, Chehalis,
have incorporated, giving them control of
the twin cities — Centralia and Chehalis. It
is reported that Mr. Graham will handle the
bookings for all the houses.

The beautiful Mack Theatre, built some
time ago for Mack J. Davis in Port Angeles,
Wash., is reported to have been purchased
recently by Jensen and Von Herberg.

A $60,000 picture theatre is scheduled for
early construction at Longview, Wash., ac-
cording to report. Mr. Greenland is named
as interested in the project.

A reported consolidation of a number of
suburban houses in Portland states that the
interests have been pooled and a profit-shar-
ing basis established. Buying of film will
probably be done by one man. Complete de-
tails were not available, but houses and
managers mentioned with a fair average of
accuracy from a number of different sources
were: W. E. Graeper, with the Tivoli and
Union Avenue; Bob White, with his new Bob
White Theatre; Edward Fautz's Echo Thea-
tre, Stephen Parker's Alhambrn, W. E. Tib-
bitts' Highway, G. O. Garrison's Laurelhurst,
Phillips' Gay, and McCreedy's Multnomah.

Fire of undetermined origin, which started
in the basement of the Grand Theatre, Cen-
tralia, Wash., early in the morning of April
15, caused $10,000 damage, which was con-
fined to the rear of the theatre. Frank
Graham, manager, and his wife and daugh-
ter, who have sleeping quarters in the build-
ing, were forced to flee to escape suffocation.

Pittsburgh

M. F. Tyson, son of Samuel Tyson, for-
merly at the Universal Theatre at Universal,
has purchased the Jewel Theatre Building
and property on Spring Garden avenue,
North Side, Pittsburgh, from Julius Orline.
The Jewel seats 275 and is already under the
operation of the new owner.

Maurice Baum, owner of the Nittany The-
atre, State College, was a recent visitor to
the Pittsburgh Film Row. He brought along
the usual smile, and said that business was
just "middlin.' "

Mark Browar of the Kenyon Theatre on
the North Side, Pittsburgh, announces that
the house will be closed on June 1 for re-
modeling and enlarging. When completed
by September 1, the capacity will be 2,000
persons, double the present number of seats.
Mark says that the Kenyon will be second
to none of the finest theatres In the terri-
tory.

J. C. Duff of the Liberty Theatre, Mason-
town, drove to town one day recently in his
new Lincoln coupe. And say, maybe that
Isn't some car. It was the cynosure of all
eyes on Film Row. Theodore Mlkalowsky,
owner of the Rex in the same town, was also
a recent visitor.

Frank L. Farman of the Cameo Theatre,
Butler, was a recent visitor to Film Row,
as were also Ike and Jake Silverman of the
Strand, Altoona.

Mr. Klelnsmith, owner of the Imperial
Theatre at New Kensington, has changed
the policy of his house from combination to
straight pictures, and is booking all the
big ones.

G. B. Meyers of the Gem Theatre, Derry,
is sporting some real class in the form of
a blue Packard single-six sedan.

W. G. Maute opened his new 800-seat
Maute Theatre at Irwin on April 21, and the
house is one of the finest for its size to be
found anywhere. Several of the local film
exchangemen attended the opening. Maute
also owns the Grand in the same town.

W. P. McCartney, whose newest theatre,
the Ritz, at Indiana, was opened three weeks
ago, was in town a few days ago and stated
that standing room only has been the rule
at this beautiful new house. The Ritz seats
1,300.

New Ohio Theatre

A motion picture theatre is under con-
struction at the corner of West Broad
street and Oakley avenue in the beautiful
west end section of Columbus, Ohio. The
new theatre will have a seating capacity of
1,000, all on one floor. The interior of the
theatre and the lobby will be artistically
decorated ; it will be one of the most at-
tractive suburban theatres in central Ohio.
This theatre will be owned by William N.
Petrakis and Anthony J. Nelson, and man-
aged by Theodore J. Pekras.

A report states that Ed D. Dolan of Aber-
deen, Wash., has taken over the house at
Cosmopolis. Mr. Dolan Is a partner in Rip-
ley & Dolan, who are about ready to open
their big modern playhouse and picture the-
atre in Aberdeen, which has been under con-
struction for several months.

Released March 9, 1924— Now Booking

SAMUEL V. GRAND presents

BRYANT
WASHBURN

BILLIE DOVE in

William Hartford, new manager of the
Portola Theatre, West Seattle, has been ob-
serving "Clean Up and Paint Up Week" by
spending over $1,000 on tinting, decorating,
new carpets, drapes and new loge seats.
Work has been accomplished without clos-
ing the house.

TRY AND
GET IT*

HODKINSON
RELEASE

Season 1924-1925
Thirty First-Run Pictures

MOVING PICTURE WORLD

May 3, 1924

St. Louis

Milwaukee Theatre Rivalry

Is Aired in the Newspapers

Intense rivalry between the Saxe inter-
ests and those in control of the Alhambra
and Garden theatres in Milwaukee, which
had its inception when the Saxes were
forced to vacate the Alhambra several years
ago because they could not obtain a renewal
of their lease, has cropped out in new form.

Although no names are mentioned, an ad-
vertisement run in the Milwaukee news-
papers by Leo A. Landau, director of the
Alhambra and Garden, is regarded by those
in touch with the theatrical situation as a
direct thrust at the Saxe interests, who re-
cently opened the Wisconsin, largest picture
theatre in the city.

The ad, headed "No Strings Tied to These
Two Theatres," and signed "Alhambra and
Garden management," follows:

"No film company has any interest in them
or any contracts for all of its films. These
two theatres pick from all film companies
solely on a merit basis. The name of the
producer cuts no ice. The picture itself
must be up to standard — a standard deter-
mined not by any one person, but a very
critical committee who reviews them. It is
this system of doing business that brought
to the Alhambra and Garden 'Over the Hill,'
•Robin Hood,' 'Huchback of Notre Dame,'
'White Sister,' 'Scaramouche,' 'If Winter
Comes.' It is this method that assures you
the best plays, always, at the Alhambra and
Garden. You never take the chance of dis-
appointment by attending these two thea-
tres."

The Saxes at the Wisconsin have been
showing First National productions.

General cloning: of all neighborhood thea-
tres for six weeks during the summer Is the
drastic plan being sponsored by several
leading members of the Motion Picture The-
atre Owners of Milwaukee and most likely
will be thoroughly discussed at the next
meeting of the organization. Fred Seegert,
president of the M. P. T. O. of Wisconsin and
active in the Milwaukee local as well, is one
of those heartily In accord with such an
Idea. He has declared that he will support
the move although It probably will be In-
troduced by some one else. Milwaukee has
approximately fifty neighborhood houses.
The proposal Is certain to strike a snag,
however, since various members have ex-
pressed themselves as willing to take a
chance on the weather and other handicaps
and remain open, at least as long as pos-
sible, as they have done heretofore.

The Toy Theatre, located on Second street,
just north of Milwaukee's main street, has
been closed by Charles Toy, its owner, and
will be remodeled shortly into a store. The
house had the distinction of being Milwau-
kee's smallest downtown film theatre, It be-
ing equipped with only 425 seats. For some
time it has been considered a losing propo-
sition, and with the opening of the Wiscon-
sin by the Saxe interests the going became
even harder. George Beyer, manager of the
place for six years, has accepted a position
with the Midwest Distributing Co., also op-
erated by Toy, the Chinese cafe and theatre
owner.

Starting merely as a protest against Sun-
day noon concerts in Saxe's new Wisconsin
Theatre, the move originating recently In
Milwaukee church circles has been extended
to include agitation against the showing of
pictures as well before 1 p. m. on the Sab-
bath. Most of the downtown houses have
been in the habit of opening their picture
programs at 11 a. m. on Sundays, and until
the Wisconsin began to advertise its special
noonday concerts, no opposition developed.

Henry Staab, executive secretary of the
M. P. T. O. of Wisconsin, is going to Wash-
ington to attend the hearing April 25 on
the proposed music tax amendment, it has
been announced by Fred Seegert, president
of the organization. Mr. Staab has given the
music tax situation deep study, and is pre-
pared to give a forceful argument against
a continuaiton of the evil.

The Southeast

After being operated many years as a one-
man town, controlled by the Howard-Wells
Amusement Company, Wilmington, N. C.,
has developed into the film salesmen's mecca,
with four-way opposition in the picture the-
atre field. The latest interest to project
itself into the local theatrical field here is
George W. Bailey, who has secured a three-
year lease, with renewal option, on the Royal
Theatre, Front street first-run feature house,
from the Howard-Wells interests, and
opened April 21 with a straight picture pol-
icy, standard prices and three changes a
week.

Jack Marcus, who since January 1 has
operated both the Victoria and Royal thea-
tres, has retained the Victoria and announces
that this theatre will be operated also as a
first-run house, with only the very largest
super-productions therein, on a sliding scale
of prices. This house has formerly present-
ed only vaudeville, stock and road attrac-
tions.

Rival attractions for Easter Monday,
aimed to draw "first blood" in the local fight,
were "The Hunchback of Notre Dame" at
the Victoria at *1 top and "Fnshlon Row" at
the Royal at 40 cents top, both pictures be-
ing first-run in the town. Both managements
assert their intention of going after the bus-
iness which, during the slump period of the
past twelve months has been conveniently
handled by the one house, while under iden-
tical managements, and early release runs
are announced on "Girl Shy," "Secrets,"
"Beau Brummell," "Three Weeks," "Lilies of
the Field" and other new productions by the
rival managements of the two big houses.

The Bijou, the other downtown house, is
operated by the Bijou Amusement Company,
a grind 10-cent show. The fourth factor in
the local field is Herbert C. Wales, exchange
man with experience dating back to the old
General Film days, who has opened the
Brooklyn (colored) Theatre, playing a com-
bination policy. The fifth house in the city,
the Academy, is at present closed and is un-
der lease to Bob Kermon, local fight pro-
moter.

Theatres of the St. Louis district were
hard hit by burglars and yeggmen the past
week. On the night of April 13, cracksmen
who had concealed themselves in the Lyric
Theatre, East St. Louis, until the house had
closed for the night, entered the office and
broke down the steel doors of the theatre
vault, escaping with approximately $4,000,
the Saturday and Sunday receipts. The
same yeggs looted the safe of the Liberty
Furniture Company, adjoining the theatre.
The safe door was open, the burglars taking
a revolver and some small articles.

The same night robbers secured $600 from
the New Shenandoah Theatre, 2227 South
Broadway, St. Louis, after prying open a
side door to the theatre. The money was
taken from the projectionist's booth.

At the Melba Theatre, 3600 South Grand
boulevard, $40 was taken from the ticket
seller's cage. Neither the Melba nor New
Shenandoah carried burglary insurance.

Joseph Walsh, secretary of the Motion Pic-
ture Theatre Owners of Eastern Missouri
and St. Louis, has purchased the Bridge The-
atre, Natural Bridge avenue, St. Louis, from
Worwick & Otto.

E. G. McBride of Shelbyville, Mo., proprie-
tor of the Opera House there, which was de-
stroyed by fire the latter part of March,
plans to rebuild.

G. W. Vest, formerly of the Dixie Theatre,
Des Arc, Ark., is now operating the Royal
Theatre, Marvel, Ark.

C. A. Edwards, owner of the Opera House,
Coffeen, 111., lost his mother through death
on April 15.

Miss Nellie F. Herzog has purchased the
Yale Theatre on Chippewa street, St. Louis.

Mrs. Ruby Heyde will take possession of
the Elks Theatre, Olney, 111., on May 1. No
change in policy is contemplated.

J. H. Riley's Cosey Theatre, Mountain
Grove, Mo., opened to capacity business on
April 15.

The Moonshine, Wayne Lit), 111., and the
Liberty, Logan, III., have closed temporarily.
The New Grand, Frankfort Heights, III., has
reopened under the management of Sullivan
& Gray, who have operated the Rlalto at
Marion, 111.

W. E. Patterson of Huttick, III., has pur
chased the Star Theatre, Palmyra, 111.

Louis Maroni has purchased the Rialto
Theatre, Marion, 111., from Sullivan & Gray.
He plans a combination house.

William Goldman, owner-manager of the
Kings Theatre, St. Louis, has gone to New
York.

D. E. Platte of the Pastime Theatre, Kan-
sas, 111., called at the F. B. O. exchange and
signed up for the new series of "Fighting
Blood."

Out-of-town exhibitors seen along Picture
Row during the week were: C. E. Brady and
Mr. and Mrs. E. M. Doyle of Cape Girardeau,
Mo.; Mrs. Paul of the Marvel. Carllnville,
111.; Tom P. Ronan, Play House, Shelbyville,
111.; Oscar Wesley, Gillespie, 111.; S. P. Ro-
man, Benld, 111.; Bob Cluster, Johnston City
and Belleville, 111.; Oscar Hortsman, Chappie,
111., and L Jadowsky, Paris, 111.

St. Louis theatres co-operated with the
church in the observance of Holy Week,
many of the downtown theatres being used
for Good Friday noon services.

The Lyric Theatre, Cavein-Rock, 111., which
closed recently because of a smallpox epi-
demic, has reopened.

The new Washington Square Theatre,
Quincy, 111., will open on June 15, according
to present plans. "If Winter Comes" will
be the opening feature.

Released March 16, 1924— Now Booking

^<^AL8ERri.6REY presents

ZLOYD HAMf LT0M'

HIS FIRST FIVE REEL COMEDY

(Courtesy E.W.Hammons)

Distributed t» H0DKINS0N
Season 1924-1925 Thirty Fust-Run Pictures'

STRAIGHRrom ilteSHOULDER REPQRE

ADepafOment for. The Information of exhibitors

EDITED BY A. VAN BUREN POWELL

Associated Exhibitors

GOING UP. (5,886 feet). Star, Douglas
MacLean. Stands out like "2Zi/2 Hours Leave"
and "Hottentot." One of those too uncommon
things which fit the star like a glove. Kept
the audience highly amused and sent every-
body away happy. Moral tone good and It
is suitable for any day. Had good at-
tendance on off days. Draw all classes in
town of 3,000. Admission 10-25-30. J. J.
Wood, Redding Theatre (789 seats), Redding,
California.

GOING UP. (5,886 feet). Star cast. Good
comedy but not as good as one is led to
believe. Too much money for it. Moral tone
O. K. and it is suitable for Sunday. Draw
rural class in town of 850. Admission 10-25,
10-35. W. F. Haycock, Star Theatre, Calla-
way, Nebraska.

HARBOR LIGHTS. (5 reels). Star, Tom
Moore. The poorest Tom Moore I ever saw.
Vaudeville saved the day for me on a Sunday.
Not suitable for Sunday. Had fair attend-
ance. Draw all classes in suburban town.
Admission 10-20. C. H. Douglass, Realart
Theatre (500 seats), Los Angeles, California.

IS DIVORCE A FAILURE? (5,448 feet).
Star, Leah Balrd. A real good picture that
pleased those who saw it. Small attendance
because of a near blizzard. Pleased all
classes. Moral tone good and it is suitable
for Sunday. Had average attendance. Draw
neighborhood class in city of 80,000. Admis-
sion 10-15. M. F. Meade, Olive Theatre (450
seats), St. Joseph, Missouri.

UP IN THE AIR ABOUT MARY. (5 reels).

Star cast. A good little comedy drama that
pleased a Saturday night house. Moral tone
good but it is rather weak for Sunday. Had
average attendance. Draw neighborhood
class in city of 80,000. Admission 10-15. M.
F. Meade, Olive Theatre (450 seats), St.
Joseph, Missouri.

F. B. O.

ALIMONY. (7 reels). Star cast. Nothing
to rave over. Ordinary picture. Played it
on a double bill. Moral tone fair. Had fair
attendance. J. J. Spandan, Family Theatre,
Braddock, Pennsylvania.

BLOW YOUR OWN HORN. (6,315 feet)
Star cast. Very good. Best house for weeks.
Draw city and country class in town of
3,500. Admission 10-20. G. A. Peterson,
Lyric Theatre (250 seats), Sayre, Oklahoma.

CANYON OF THE FOOLS. (5,180 feet).
Star, Harry Carey. This one may have been
good when it first came out but not now. All
the action is out of it. It came on six reels
but four of them only one-half full. Not
suitable for Sunday. Had good attendance.
Draw all classes in town of 2,800. Admission
15-25. D. W. Strayer, Mt. Joy Theatre, Mt.
Joy, Pennsylvania.

CAPTAIN FLY-BY-NIGHT. (4,940 feet).
Star, Johnny Walker. Very good picture,
fairly good action picture. Action fans will
like It. Print good. Moral tone good but it
is not suitable for Sunday. Had good at-
tendance. Draw all classes in town of 2,800.
Admission 15-25. D. W. Strayer, Mt. Joy
Theatre (250 seats), Mt. Joy, Pennsylvania.

CRASHING THROUGH. (6 reels). Star.
Harry Carey. Harry Carey loses interest in
"Miracle Baby" and "Desert Driven." Good
picture but nothing extra. Draw city and
country class in town of 3,500. Admission
10-20. G. A. Peterson, Lyric Theatre (250
seats), Sayre, Oklahoma.

DAYTIME WIVES. (6,651 feet). Star cast.
Good. Drew well and can't go wrong on
this one, if you buy it right. Moral torn-
good. Draw city and country class in town
of 3,500. Admission 10-20. G. A. Peterson,
Lyrio Theatre (250 seats), Sayre, Oklahoma

These dependable tips come from ex-
hibitors who tell the truth about pic-
tures to help you book your program
intelligently. "It is my utmost desire to
serve my fellow man," is their motto.

Use the tips; follow the advice of ex-
hibitors who agree with your experience
on pictures you both have run.

Send tips to help others. This is your
department, run for you and maintained
by your good-will.

A monthly Index of reports appears
in the last issue of each month, cumula-
tive from January to June and from
July to December.

DAYTIME WIVES. (6,651 feet). Star oast.
A really good picture worth showing any-
where and anytime. Get it and then feature
it. Print fine. Moral tone good and it is
suitable for Sunday. Attendance, not good.
Draw all classes in town of 2,800. Admission
15-25. D. W. Strayer, Mt. Joy Theatre, Mt.
Joy, Pennsylvania.

DAYTIME WIVES. (6,651 feet). Star,
Wyndham Standing. Excellent picture.
Should go big anywhere. Moral tone fine.
Had fair attendance. Draw middle and lower
class in city of 50,000. Admission fifteen
cents. J. Hill Snyder, Scenic Theatre (630
seats), York, Pennsylvania.

FLYING DUTCHMAN. (5,800 feet). Star,
Lawson Butt. A poor pleaser as the story is
a dramatization of the fantastic legend. Few
liked it. Moral tone O. K. and it is suit-
able for Sunday. Draw all classes in city of
14,000. Admission 10-25. E. W. Collins, Lib-
erty Theatre (500 seats), Jonesboro, Ar-
kansas.

FLYING DUTCHMAN. Star, Ella Hall.
Why is it necessary to waste film stock and
an audience's time with stuff like this? My
audience is still sore at me. "Fighting Blood"
saved the show. I wrote the exchange if
they had any more "Cheese" like this under
contract to just let pay for it and keep it.
C. C. Kluts, Glades Theatre, Moore Haven,
Florida.

GALLOPING GALLAGER. (4,700 feet).
Star, Fred Thompson. Here's is a xeal actor
and with plenty of action and to my notion
has got it on all of the so-called western
actors barring none. Suitable for Sunday.
Had good attendance. Draw working class

in city of 13,000. Admission 10-20. G. M.
Bertling. Favorite Theatre (187 seats).
Piqua, Ohio.

HUMAN WRECKAGE. (7,215 feet). Star,
Mrs. Wallace Reid. A truly great picture.
Everyone should see it. It's above the
average. Draw middle and lower class in
city of 50,000. Admission fifteen cents. J. Hill
Snyder, Scenic Theatre (630 seats), York,
Pennsylvania.

IN THE NAME OF THE LAW. (6,126 feet).
Star cast. Exceptionally fine for small
towns. Clean and wholesome. Cutout of
traffic cop from three sheet set at street in-
tersections good, cheap stunt. Moral tone
fine and it is suitable for Sunday. Had bis:
attendance. Draw farming class in town of
600. Admission 15-25. C. C. Kluts, Glades
Theatre (200 seats) Moore Haven, Florida.

JUDGMENT OF THE STORM, (6,329 feet).
Star cast. Wonderful picture to unusual busi-
ness. Town of 5,000. Admission 10-20. Fre-
donia Opera House, Fredonia, New York.

JUDGMENT OF THE STORM. (6,329

feet). Star cast. One of the big pictures of
the screen. Bad weather held us back. Draw
Theatre (630 seats), York, Pennsylvania,
middle and lower class in city of 50,000. Ad-
mission fifteen cents. J. Hill Snyder, Scenic
Theatre, York, Pennsylvania.

JUDGMENT OP THE STORM. (6,329 feet).
Star cast. Very good picture. Played to
good business for two days. Moral tone very
good. Had good attendance. J. J. Spandan,
Family Theatre, Braddock, Pennsylvania.

LIGHTS OUT. (6,938 feet). Star cast. A
crackerjack little picture that will please
most any audience. New, novel and different.
Bought right it will fare well with your pub-
lic. It's a clever picture. Moral tone O. K.
and it is suitable for Sunday. Had average
attendance. Draw all classes in city of 14,-
000. Admission 10-25. E. W. Collins, Lib-
erty Tfaeatre (500 seats), Jonesboro, Ar-
kansas.

MAILMAN. (7,160 feet). Star, Ralph Lewis.
Excellent picture with splendid acting.
Should please any audience. Moral tone fine
and is suitable for Sunday. Had fair attend-
ance. Draw all classes in town of 4,000. Ad-
mission 10-20. F. A. Brown, A-Muse-U Thea-
tre (300 seats), Frederick, Oklahoma.

MIRACLE BABY. (6 reels). Star, Harry
Carey. This is the poorest Harry Carey I
ever played. Carey as much out of place in
this picture as if Valentino would appear In
the pulpit. If you play do not mention
Harry Carey. Had good attendance. E. H.
Haubrook, Ballard Theatre, Seattle, Wash-
ington.

THELMA. (6,000 feet). Star, Jane Novak.

Released April 20, 1924— Booking
Reservations Now

WANDERING HUSBANDS

James Kirkwood
ariLilaLee

MARGARET LIVINGSTON
Prtitntrd Ay IJEGAL PICTURES INC.

for HODKINSON RELEASE

Stason 1924-1925 Thirty first-Rim Pittuirs

MOVING PICTURE WORLD

May 3, 1924

A mighty fine picture and should go over
anywhere fine. Scenery good and the star
herself does some good acting. Suitable for
Sunday. Draw all classes in town of 1,000.
Admission 10-15. A. E. Rogers, Temple
Theatre (240 seats). Dexter, New York.

WESTBOUND LIMITED. (5,100 feet). Star,
Ralph Lewis. An old one that drew above
average and seemed to please. Not as good as
"The Third Alarm" nor "In the Name of the
Law." Print cut up badly. Moral tone ex-
cellent and it is suitable for Sunday. Had
thirty per cent, increase in attendance. Draw
neighborhood class in city of 80,000. Admis-
sion 10-15. M. F. Meade, Olive Theatre (450
seats), St. Joseph, Missouri.

WHEN LOVE COMES. (4,800 feet). Star,
Helen Jerome Eddy. An old fashioned com-
edy drama of the style of ten years ago. So
poorly was it received that we withdrew it
after the first performance. Moral tone O.
K. but it is not suitable for Sunday nor any
other day. Attendance, withdrawn. Draw all
classes in city of 14,000. Admission 10-25,
10-35. E. W. Collins. Grand Theatre (700
seats), Jonesboro, Arkansas.

First National

ANNA CHRISTIE. (7,631 feet). Star,
Blanche Sweet. A film classic, acting great,
direction ditto. You've got to look out for one
thing in the small town; the theme of the
picture. It's drama every inch of the way,
handled beautifully, and only the prude will
squawk. Buy it right and play it. Usual ad-
vertising brought good attendance. Dave Sey-
mour, Pontiac Theatre Beautiful, Saranac
Lake, New York.

ASHES OP VENGEANCE. (10 reels). Star,
Norma Talmadge. A high class production
that pleased ninety per cent of my patrons.
A picture that one may feel justly proud of
presenting to his patrons. Justifies a raise
in admission prices and special advertising.
Moral tone good. Had good attendance. Draw
small town and country class in town of
2,245. Admission 10-25. W. J. Powell, Lonet
Theatre (229 seats), Wellington, Ohio.

BAD MAN. (6,404 feet). Star, Holbrook
Blinn. Pleased old and young alike. Re-
ceived many compliments from patrons. Not
the kind of picture that they laugh outright
at very often, but one that keeps them smil-
ing all the time. Held up well the second
night. Moral tone good. Had good attend-
ance. Draw small town and country class
in town of 2,245. Admission 10-25. W. J.
Powell, Lonet Theatre (229 seats), Welling-
ton, Ohio.

BELL BOY 13. (3,940 feet). Star, Douglas
MacLean. A good snappy picture full of
laughs. Good reels. Moral tone good and it
is suitable for Sunday. Hod good attendance.
H. W. Mathers, Morris Run Theatre, Morris
Run, Pennsylvania.

BLACK OXEN. (7,927 feet). Star, Corinne
Griffith. The story of a girl born in America
who marries an Austrian who abused her,
has her youth restored and is then willing
to sacrifice love in America to go back and
help Austria again. They do not do it.
Story interesting, well told, and actors are

Between Ourselves

A get-together place where
toe can talk things over

Stepping along*! That's Straight
From the Shoulder these days.

It's your department. You have made
it grow: if you want it still bigger in
space and scope just get the habit of
shooting in the tips every week.

Suggestions too! The fellows have
taken active interest and that's why I
have been able to add features that the
crowd finds useful.

Whenever you think of something that
will be better than what we are doing
now with the tips, speak right out in
meeting and if modern publishing
methods permit it, your suggestion will
be adopted.

F'r instance — notice Mr. Klutts' idea
on the next page. Don't you figure that
would be a good stunt? VAN.

at their best. Drew »»ood business and
pleases lovers of the book. Moral tone good
and it Is suitable for Sunday. Had fair at-
tendance. Draw general class in city of 16,-
000. Admission 30-40. Ben. L. Morris, Temple
Theatre (1,000 seats), Bellaire, Ohio.

BLACK OXEN. (7,937 feet). Star, Corinne
Griffith. The picture was nicely done. Pleased
women far more than the men. Draw mixed
class in town of 1,900. Admission varies. L.
G. Roesner, Colonial Theatre (800 seats),
Winona, Minnesota.

BLACK OXEN. (7,937 feet). Star, Corinne
Griffith. An excellent production. Pictures
are much better than ever before. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw all classes in city of
15,000. Admission 10-35. S. A. Hayman, Lyda
Theatre (360 seats), Grand Island, Nebraska.

BLACK OXEN. (7,937 feet). Star, Corinne
Griffith. Good picture that made them talk.
Pleased them all. Regular advertising
brought good attendance. Moral tone good
and it is suitable for Sunday. Adolph Schutz,
Fort Bayard Theatre, Fort Bayard, New
Mexico.

BOND BOY. (6,902 feet). Star, Richard
Barthelmess. First time for star and he
pleased everyone. A good picture and a good
lesson. Give us more like it and we'll be
satisfied. Suitable for Sunday. Draw all
classes in town of 1,000. Admission 10-15. A.
E. Rogers, Temple Theatre (240 seats).
Dexter, New York.

BRASS BOTTLE. (5,290 feet). Star, Harry
Meyers. This was so queer and senseless
that our patrons acted bewildered, some
wanted to know what it was all about,
others went out making sport of It. Moral

tone not extra good. Not suitable for Sun-
day or any other day. Had fair attend-
ance. Draw farmers and business class in
town of 2,200. Admission 10-25. A F. Jenkins,
Community Theatre (491 seats), David City,
Nebraska.

BRASS BOTTLE. (5,290 feet). Star cast.
Impossible story. Some people liked it, others
didn't. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw all
classes in city of 15,000. Admission 10-35. S.
A. Hayman, Lyda Theatre (360 seats), Grand
Island, Nebraska.

BRAWN OF THE NORTH. (7,650 feet).
Star, Strongheart (dog). Too much dog, real
action missing. Did not take well. Wonder-
ful photography. Good reels. Moral tone
good and it is suitable for Sunday. Had
good attendance. H. W. Mathers, Morris
Run Theatre, Morris Run, Pennsylvania,

CHASTITY. (6 reels). Star, Katherlne
McDonald. Another reason why people listen
in on the radio. Terribly draggy and no
entertainment value. One good cabaret
scene. Moral tone not good and it is not
suitable for Sunday. Had poor attendance.
Draw family and student class in town of
4,000. Admission 10-25. R. J. Relf, Star
Theatre (600 seats), Decorah, Iowa.

CHILDREN OF THE DUST. (6,228 feet).
Star, Johnny Walker. One of the nicest little
pictures I ever ran. One that holds an audi-
ence's attention from start to finish. Very,
very good. Poor attendance due to weather.
Draw mixed class in town of 4,000. Admis-
sion 10-25-35. Thomas L. Barnett, Finn's
Theatre (600 seats), Jewett City, Connecti-
cut.

CHILDREN OF THE DUST. (6,228 feet).
Star, Pauline Garon. Very good. A differ-
ent sort of picture with three children in
the cast that are hard to beat. Moral tone
very good and it is suitable for Sunday.
Had fair attendance. Draw all classes in
city of 65,000. Admission 10-25-35-50. H. W.
Irons, Franklin Theatre (1,600 seats), Sagi-
naw, Michigan.

CIRCUS DAYS. (6,100 feet). Star, Jackie
Coogan. Fine production, will draw the
kids. Moral tone good and it Is suitable
for Sunday. Had fair attendance. Draw all
classes in city of 15,000. Admission 10-35.
S. A Hayman, Lyda Theatre (360 seats),
Grand Island, Nebraska.

DADDY. (5,738 feet). Star, Jackie Coo-
gan. Suitable in any theatre and if bought
so you can get out on it, you'll be glad to
have shown it. Print I received was not
;he best. Moral tone good and it is suit-
able for Sunday. Had fair attendance.
Draw farmers in town of 2.500. Admission
10-20, 10-25. H. J. Longaker, Howard Thea-
tre (350 seats), Alexandria, Minnesota.

DANGEROUS MAID. (7,337 feet). Star, Con-
stance Talmadge. One more like this and
Constance is done. People want modern up-
to-date stories, costumes, don't go. Used to
stand them in front on Talmadge but noth-
ing doing on this one. Lay oft of this kind
of stories, Miss Talmadge, or you'll loose
out. Everybody here used to be wild about
you. Moral tone fair. Attendance, not much.
Draw all classes in town of three thousand.
W. H. Odom, Pastime Theatre, Sandersville,
Georgia.

ETERNAL FLAME. (7,453 feet). Star,
Norma Talmadge. Wonderful picture. Norma
favorite here. Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw all classes In town of 1,500. Admission
10-25. Miss Douglas Robertson, Princess
Theatre (200 seats), Flemingsburg, Ken-
tucky.

FLAMING YOUTH. (8,434 feet). Star, Col-
leen Moore. Played this picture for two days,
and boys step on this one, as it is a great
picture. Moral tone good but it Is not suit-
able for Sunday. Had good attendance.
Town of 2,500. I. M. Hlrshblond, Traco
Theatre, Tomt River, New Jersey.

FLAMING YOUTH. (8,434 feet). Star, Col-
leen Moore. Pleased the women. Too long
drawn out for a semi-jazz picture and exhi-
bition value way too high for a small town.
Perfectly clean but rather mushy. Moral tone
fair and it is suitable for Sunday. Had
good attendance. Draw family and student
class in town of 4,000. Admission 10-25. R.
J. Relf, Star Theatre (700 seats), Decorah,
Iowa.

Released April 27, 1924— Booking
Reservations Now

rETTY COMPSON
MIAMI

An Alan CrcslandfiwducUcn

A-cducrd hj Gilford Cinema Corp.

£r H0DKINS0N RELEASE

Season 1Q24-1925 Thirty first-Run Pictures

May 3, 1924

MOVING PICTURE WORLD

FLAMING YOUTH. (8,434 feet). Star, Col-
leen Moore. A knockout of a picture acting
of Miss Moore and Milton Sills the very best.
A timely picture that ought to please the
most critical audience. Photography and
direction great. Good moral tone and it is
suitable for Sunday. Advertised with every-
thing to good attendance. Draw best class in
the world, veterans of the World War in
town of 600. Admission 15-30. Adolph Schutz,
Fort Bayard Theatre (300 seats), Fort Bay-
ard, New Mexico.

FLAMING YOUTH. (8,434 feet). Star, Col-
leen Moore. Medium or common people liked
this one, rich didn't. I thought it a knockout.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in city of 15,000. Admission 10-35. S. A.
Hayman. Lyda Theatre (360 seats), Grand
Island, Nebraska.

FLAMING YOUTH. (8,434 feet). Star,
Milton Sills. Youth, joy, jazz, cigarettes,
cocktails, neckers, petters, white kisses, red
kisses, pep, nerve, spice. All to be seen in
"Flaming Youth." William Noble, Rialto
Theatre Oklahoma City Oklahoma.

FLAMING YOUTH. (8,434 feet). Star, Col-
leen Moore. This is what I call a one hun-
dred percent picture. My patrons sure raved
about It. It's the best picture I have shown
this year. You can't go wrong if you buy
this one. Why don't they make more like
this? Draws all classes in town of 2,000
Moral tone good and it is suitable for Sun-
day. Admission 20-40. W. E. Norris, Pleas-
ant Hour Theatre (240 seats), Woodsfield.
Ohio.

GAS. OIL AND WATER. (4,500 feet). Star,
Charles Ray. Nothing to this picture. This
kind hurt business. First National pictures
usually good, but they don't mind disappoint-
ing you. Moral tone fair and it >s suitable
for Sunday. Had good attendance. Draw all
classes in town of 1,500. Admission 10-25. Miss
Douglas Robertson, Princess Theatre (200
seats), Flemingsburg, Kentucky.

GOLDEN SNAKE. (6 reels). Star cast. A
good program picture of the north woods,
full of action. Moral tone good and It is
suitable for Sunday. Had fair attendance.
Draw miners and business class in town of
1,000. Admission 10-25. Lee Dillingham, Kozy
Theatre (200 seats), Nortonville, Kentucky.

GOLDFISH. Star, Constance Talmadge.
A scream of mirth. It's a peacherino with a
zip and a go and a snap, a love laugh. A
comedy-drama that sparkles and bubbles. As
Mrs. Krauss in "The Goldfish," Constance will
be the centre of attraction for every sheik
from Portland, Maine, to Portland, Oregon.
At first a piano picker, after divorce, she is
remarried and becomes a young Fifth Ave-
nue matron of impeccable taste. See Con-
stance in "The Goldfish" and you'll be both
pleased and satisfied. William Noble, Em-
press Theatre, Oklahoma City, Oklahoma.

HER REPUTATION. (7 reels). Star, May
McAvoy. A good program picture that was
well liked. Cast good. Ran four days. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw all classes in city of
65,000. Admission 10-25-35-50. H. W. Irons,
Franklin Theatre (1,600 seats), Saginaw,
Michigan.

HER TEMPORARY HUSBAND. (6,723 feet).
Star, Owen Moore. A picture with not a par-
ticularly good title. Buy this right, and get
busy and you'll do a lot of business, pro-
vided your folks like good comedy. Usual
advertising brought good attendance. Draw
health seekers and tourists. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake,
New York.

HOTTENTOT. (5,953 feet). Star, Douglas
MacLean. Very good comedy drama. Pleased
one hundred percent. Film not in very good
condition. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
town and country class in town of 800.
Admission 10-30. Chas. L. Nott, Opera
House (400 seats), Sutherland, Iowa.

HUNTRESS. (6,236 feet). Star, Colleen
Moore. This Is a dandy program picture,
and this beautiful little star is getting more
popular every day. Everybody liked her as
the Indian maid, scenery beautiful. Moral
tone fine and it is suitable for Sunday. Had
fair attendance. Draw farmers and business
class in town of 2,200. Admission 10-25. A.
F. Jenkins, Community Theatre (491 seats),
David City, Nebraska.

Mr. Klutts Makes A
Suggestion

"Dear Van — and the boys — I'm
a small town exhibitor and have
just recently started reading and
being guided by Straight From the
Shoulder tips.

"On report slips I notice a blank
for 'Attendance.' The thought has
occurred to me that 'Audience
Appeal' would be more suitable
than 'Attendance.' The attendance
can be what the exhibitor makes
it, but that audience appeal of the
picture is what's IN THE
PICTURE.

"In the ordinary small town
the exhibitor could take a poor
picture, smash on the exploitation
and pull a big crowd in — (the
audience depends upon the exhi-
bitor to KNOW that particular
audience's preferences) — but if
the stuff wasn't in the picture — !

"From the above angle I sub-
mit that the term 'Audience ap-
peal' is more fitting. Send me some
more blanks — a whole sheaf of
them: I feel we exhibitors owe
each other frankness." — C. C.
Klutts, Glades Theatre, Moore
Haven, Florida.

ISLE OF LOST SHIPS. (7,425 feet). Star,
Milton Sills. Pleased on account of the ex-
treme action, which pleased the majority
here. Moral tone good and It is suitable
for Sunday. Had poor attendance. Draw
miners. Admission 15-25. Charles F. Kear,
Opera House (450 seats), Minersville, Penn-
sylvania.

LOVE MASTER. (6,779 feet). Star, Strong-
heart, (dog). More power to this canine won-
der. May his tribe increase. A suitable fea-
ture for most any theatre and a sure-fire
drawing card. Moral tone good and it is
suitable for any day. Had good attendance.
Draw all classes in town of 3,000. Admis-
sion 10-25-30. J. J. Wood, Redding Theatre
(789 seats), Redding, California.

MEANEST MAN IN WORLD. (6,500 feet).
Star cast. A good program comedy drama. If
house had been large they would have got-
ten much contagious mirth out of it. Moral
tone good and it is suitable for Sunday. Had

small attendance. Draw farmers In town of
2,500. Admission 10-20, 10-25. H. J. Long-
aker, Howard Theatre (350 seats), Alexandria,
Minnesota.

MEANEST MAN IN THE WORLD. (6,500
feet). Star, Bert Lytell. Splendid comedy
drama with many laugh producing situa-
tions. First four reels were especially
good. Latter part of the picture slowed
down considerably, but got by in fine shape.
The kind of picture that entertains, but don't
send them out talking. Second night light.
Moral tone good. Had fair attendance. Draw
small town and country class in town of 2,-
245. Admission 10-25. W. J. Powell, Lonet
Theatre (229 seats), Wellington, Ohio.

MIGHTY LAK' A ROSE. (8.036 feet). Star,
Dorothy Mackaill. A mighty fine picture,
and well liked by all my patrons. Some said
it was very good, older class. Suitable for
Sunday. Had good attendance. Draw various
classes in town of 2,100. Admission 6-10-15.
A. S. Carlos, Bijou Theatre (350 seats), Jean-
erette, Louisiana.

MIGHTY LAK' A ROSE. (8,036 feet). Star,
Dorothy Mackaill. Ran this on Thanksgiving.
A good picture and the acting of Miss Mac-
kaill and James Renee above comparison.
Moral tone very good. Had good attendance.
Draw neighborhood class in town of 1,000.
Admission 10-20. Henry C. MoCoy, Elite
Theatre (235 seats), Golconda, Illinois.

OLIVER TWIST. (7,900 feet). Star, Jackie
Coogan. Those who had not read Dicken's
book were disappointed. Moral tone good and
it is suitable for Sunday. Had fair attend-
ance. Draw rural class in town of 250. Ad-
mission 15-25-35. J. J. Halley, San Andrews
Theatre (110 seats), San Andrews, California,

PAINTED PEOPLE. (5,700 feet). Star,
Colleen Moore. A much better audience pic-
ture than "Flaming Youth" but didn't pull
as well. Not a special and exhibition value
way too high! Moral tone O. K. and it is
suitable for Sunday. Had fair attendance.
Draw family and student class in town of
4,000. Admission 10-25. R. J. Relf, Star Thea-
tre (600 seats), Decorah, Iowa.

PAINTED PEOPLE. (5,700 feet). Star,
Colleen Moore. A clever comedy drama but
missed being a big picture. As a production
not in the class of "Flaming Youth." Moral
tone good and it is suitable for Sunday. Draw
all classes in town of 7,000. Admission 10-35.
R J. M. Leon, Palace Theatre (220 seats),
Washington Court House, Ohio.

PENROD. (8,037 feet). Star, Wesley Barry.
This one will get every kid in town. A
little old but films in good shape. A dandy
comedy, but not much story. Don't pay too
much and you can clean up with this one.
Moral tone O. K. and it is suitable for Sun-
day. Had full house for attendance. Draw
miners and business class in town of 1,000.
Admission 10-25. Lee Dillingham, Kozy Thea-
tre (200 seats), Nortonville, Kentucky.

SONG OF LOVE. (8,000 feet). Star, Norma
Talmadge. A good picture with the acting
of Miss Talmadge away above par consider
this to be the best Norma Talmadge up to
date. Pleased everyone. Regular advertis-
ing to good attendance. Moral tone good and
it is suitable for Sunday. Draw best class in
the world, veterans of the World War In

Released May 11, 1924 — Booking Reservations

Now

Dorothy Mackaill

in If

WHAT SHAIL I DO

a frank E.Wbods Special Production
. £ HODKINSON DELEASE

Season 1924 1925 HiirtyRrst-RunRctures (S

MOVING PICTURE WORLD

May 3, 1924

town of 600. Admission 15-30. Adolph Schutz,
Fort Bayard Theatre (300 seats), Fort Bay-
ard, New Mexico.

WHITE SHOULDERS. (5,966 feet). Star,
Katherine McDonald. Fair picture that
brought fair attendance. City of 110,000.
Admission 10-20. Al. C. Werner, Royal Thea-
tre, Reading-, Pennsylvania.

WITHIN THE LAW. (8,034 feet). Star,
Norma Talmadge. An excellent vehicle for
Miss Talmadge, well acted, cast and staged
and a good drawing card for the exhibitor.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in town of 3,000. Admission 10-25-30. J. J.
Wood, Redding Theatre (789 seats), Redding,
California.

WITHIN THE LAW, (8,034 feet). Star,
Norma Talmadge. A splendid picture but in
terrible condition. Whole scenes cut out.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw student
and educated class in town of 2,000. Admis-
sion 10-25 regular, special 15-35. K. F.
Van Norman, Star Theatre (350 seats), Mans-
field, Pennsylvania.

WOMAN HE MARRIED. (6,582 feet). Star.
Anita Stewart. Another one of the weak
little program pictures that Anita Stewart
always appears in. Why don't they put her
in something that is different from what she
has done before. The old girl is slipping fast
at the box office through no fault of hers
but of those who select her stories. Pleased
very few. Hope she does better in "The
Love Piker," which we have coming. Moral
tone fair and it is suitable for Sunday. Had
poor attendance. Draw general class in town
of 1,000. Admission 10-25, 15-35. H. H. Hed-
berg, Amuse-U Theatre, Melville, Louisiana.

Fox

BUSTER. (4,587 feet). Star, Dustin Far-
num. Would have been best Farnum we
ever ran if it had all been there. Two or
three entire scenes "cut out." Fox exchanges
seem to think "Title and Subtitles" with a
"Jump Off" somewhere near the original
"end," is all that small exhibitor requires.
Out of twenty-six Fox we have run above
covers half of them. Moral tone O. K. and it
is suitable for Sunday. Had fair attendance.
Draw farm and oil class in town of 508. J.
A. Herring, Play House Theatre (249) seats).
Strong, Arkansas.

CUPID'S FIREMAN. (5,000 feet). Star,
Charles "Buck" Jones. Jones very much mis-
cast in this one. Imagine a big overgrown
man with a life ambition to become a fire-
man. Story ridiculous. Moral tone good. Had
very good attendance. J. J. Spandan, Family
Theatre, Braddock, Pennsylvania.

CUPID'S FIREMAN. (5,000 feet). Star,
Charles Jones. One of those melodramas that
lacks plausibility, and it will answer in the
very small town where they are not par-
ticular, not for the discriminating audience
at all. Usual advertising. Attendance,
played this on a Saturday to less than aver-
age Saturday business. Draw health seekers
and tourists. Dave Seymour, Pontiac Theatre
Beautiful, Saranac Lake, New York.

Want a Scenic?

"If any of the boys want a good
scenic addition to their program, here's
a tip that may be of use to some.

"The C. & N. W. Railroad Company
recently lent us a three reel travelogue
covering a tour through the Yellowstone
and Rocky Mountain National Parks
without charge; the only condition be-
ing that we take good care of their film
and pay the transportation charges one
way.

"The subject was certainly interesting
and the photography was excellent. Not
a single misframe to cause a jump. Pat-
rons complimented us for showing it.

"Should any of the fellows desire to
runt i, write Mr. F. J. Collins, Manager
Department of Tours, C. & N. W. Rail-
way, 148 S. Clark St., Chicago, 111. .He
lent it to us without question and I'm
sure he'd do likewise with any other
exhibitor." H. H. Hedberg, A- Muse- U
Theatre, Melville, Louisiana.

DOES IT PAY? (6,652 feet). Star, Hope
Hampton. A long eight reel supposed to be
special. Another of Fox's miss outs. No draw
to it. Moral tone fine. Had very poor at-
tendance. Draw mixed class in town of 2,-
500. Admission 10-25. J. H. Watts, Scotland
Theatre (600 seats), Laurinburg, North Caro-
lina.

DOES IT PAY? (6,652 feet). Star cast. Only
a fair program picture. Not a special by any
means. Town of 1,500. Admission 10-25. Jake
Jones, Cozy Theatre (600 seats), Shawnee,
Oklahoma.

CUSTARD CUP. (6,166 feet). Star, Mary
Carr. This is another excellent production
and one that no exhibitor should pass up.
It's an excellent comedy drama. Goo<l
moral tone, suitable for Sunday. Had good
attendance. Town and country class, town
of 500. Admission 10-25. A. F. Schreiver.
Oneida Theatre (225 seats), Oneida, South
Dakota.

ELEVENTH HOUR. (6,819 feet). Star
Charles "Buck" Jones. This Is a good pic-
ture. Pleased ninety per cent. Did well on
it and bought it right. Suitable for Sunday.
Draw common class In town of 7,500. Ad-
mission 10-25. Otis Woodring, Palace Thea-
tre (800 seats), Blackwell, Oklahoma.

ELEVENTH HOUR. (6,819 feet). Star cast.
Someone certainly cheated the special mak-
ers. This one would make an ideal serial
but as a special it is a failure. Town of 1,-
500. Admission 10-25. Jake Jones, Cozy Thea-
tre (600 seats), Shawnee, Oklahoma.

ELEVENTH HOUR. (6,819 feet). Star cast.
This is a box office picture. Advertise it and
come out if you did not pay too much for It.
It will please any audience. Moral tone fair
but it is not suitable for Sunday. Had fair
attendance. Draw mixed class in town of

2,500. Admission 10-25. J. H. Watts, Scot-
land Theatre (600 seats), Laurinburg, North
Carolina.

EYES OF THE FOREST. (5 reels). Star,
Tom Mix. Just a fair picture. The aeroplane
stunts get the picture over. Not as good
as the average, but business very good for
two days. Dropped the third day. Moral
tone good. Had good attendance. J. J. Span-
dan, Family Theatre, Braddock, Pennsylvania.

EYES OF FOREST. (5 reels). Star, Tom
Mix. So/ne picture and some drawing card.
Moral tone good and it is suitable for Sun-
day. Had capacity attendance. Draw all
classes in town of 2.000. Admission 10-30.
H. Loyd, Colonial Theatre (400 seats), Post.
Texas.

EYES OF THE FOREST. (5 reels). Star.
Tom Mix. We played this with Annette Kel-
lerman in "Venus of the South Seas" and
the combination went sure-fire. Now we don't
know which .did the trick. Use your own
judgment. Had excellent attendance. Draw
general class in town of 23,000. Admission
18-35. Frank Franer, Empire Theatre, New
London, Connecticut.

FACE ON THE BARROOM FLOOR. (5.787
feet). Star cast. This is a good program
picture but do not see how it can be classed
a special. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw
farming class In town of 350. Admission
20-35. C. W. Mills, Outlook Theatre (200
seats). Outlook, Montana.

FACE ON THE BARROOM FLOOR. (6,787

feet). Star cast. Excellent picture with a
good story. Scenes and settings beautiful.
Acting of Walthall good. He Is one of our
best drawing cards. Moral tone good. At-
tendance, big crowd. Draw neighborhood
class in town of 1,100. Admission 10-20. Henry
C. McCoy, Elite Theatre (235 seats), Golconda,
Illinois.

GENTLE JULIA. (5,837 feet). Star, Bessie
Love. A very nice picture. Not a picture that
you will do any great amount of business on,
but it will create a very favorable Impres-
sion, and it's as clean as can be. Used every-
thing for advertising. Had pretty good at-
tendance. Draw health seekers and tourists.
Dave Seymour, Pontiac Theatre Beautiful,
Saranac Lake, New York.

GENTLE JULIA. (5,837 feet). Star cast.
Everybody roasted me on this so-called spe-
cial. Even the editor of paper here roasted
me in his paper. Called it a ten cent pic-
ture. Hurt my business. Worse than any-
thing yet. Why does Fox turn pictures like
this for specials. Only program picture.
Booked to me two days. I left town second
day. They are still kidding me, about this
picture. Moral tone fair and It Is suitable
for Sunday. Had fair attendance first day
— rotten second day. Draw all classes in
town of three thousand. W. H. Odom, Pas-
time Theatre, Sanderville, Georgia.

GOOD BYE GIRLS. (4,746 feet). Star, Wil-
liam Russell. This one was a scream from
start to finish. A six reel comedy drama.
Used a Sunshine comedy and had several
warm slaps on the shoulder as patrons went
out. Moral tone very good and it is suitable
for Sunday. Had very good attendance. Draw
miners and business class in town of 1,000.
Admission 10-25. Draw miners and business
class in town of 1,000. Admission 10-25. Lee
Dillingham, Kozy Theatre (200 seats), Nor-
tonville, Kentucky.

GOVERNOR'S LADY. (7,669 feet). Star
cast. Exceedingly poor and cannot be
classed as a good program picture. Many
adverse criticisms from patrons. Quite a few
walkouts. Picture too long, no popular
player, sobby story and of a calico nature.
Moral tone alright. Suitable for Sunday. Had
poor attendance. Draw college class in town
of 4,000. C. W. Cupp, Royal Theatre (400
seats), Arkadelphia.

GOVERNOR'S LADY. (7,669 feet). Star
cast. No good. Moral tone good and it is
suitable for Sunday. Had poor attendance.
Draw all classes in town of 2,000. Admission
10-30. H. Loyd, Colonial Theatre (400 seats).
Post, Texas.

GOVERNOR'S LADY'. (7,069 feet). Star
cast. Fox specials are good gold diggers for
exhibitors. That's straight from the heart
talk. Had poor attendance. Draw mixed
class in town of 2,500. Admission 10-25. J.
H. Watts, Scotland Theatre (600 seats),
Laurinburg, North Carolina.

Released May 18, 1924— Booking
Reservations Now

HARRY CAREY M

e LIGHTNING RJDEIV

May 3, 1924

MOVING PICTURE WORLD

GREAT NIGHT. (4.346 feet). Star, Wil-
liam Russell. Everybody seemed to think
this some picture. A dandy for our audience
Nothing big- but a dandy little one. Moral
tone O. K. and it is suitable for Sunday.
Had good attendance. Draw working class
in town of 4,000. Admission fifteen cents
Mitchell Conery, I. O. O. F. Hall (225 seats),
Green Island, New York.

HELL'S HOLE. (6 reels). Star, Charles
"Buck" Jones. Only a fair picture by no
means a special. Town of 1,500. Admission
10-25. Jake Jones, Cozy Theatre (600 seats),
Shawnee, Oklahoma.

IF WINTER COMES. (10 reels). Star,
Percy Marmount. A real good picture but
will please only high class audiences. Too
much sob stuff. The picture certainly died
here. Moral tone O. K. and it is suitable for
Sunday. Town of 1,500. Admission 10-25. Jake
Jones, Cozy Theatre (600 seats), Shawnee,
Oklahoma.

IF WINTER COMES. (10 reels). Star cast.
Good picture but too long. People com-
plained about length. Did not draw very
good for us. Moral tone good and it 's suit-
able for Sunday. Had fair attendance. Draw
better class in town of 3,900. Admission
thirty cents. Joseph Angros, Palace Theatre
(440 seats), Leechburg, Pennsylvania.

IF WINTER COMES. (10 reels). Star,
Percy Marmont. Good, but over-rated. For
my people it suited about fifty-fifty. Some
said too droll, others preferred American
locale instead of English, which means books
of English locale not in demand. Moral
tone good and it is suitable for Sunday. Had
very light attendance. Draw farmers in
town of 2,500. Admission 10-20, 10-25. H. J.
Longaker, Howard Theatre (350 seats),
Alexandria, Minnesota.

JUST OFF BROADWAY. (5,444 feet). Star,
John Gilbert. Detective story. Secret serv-
ice. Moral tone fair and it is suitable for
Sunday. Had good attendance. Draw high
class. Admission 20-30-40. Louis Isenberg,
Elmwood Theatre (1,600 seats), Buffalo,
New York.

KENTUCKY DAYS. (5 reels). Star, Dus-
tin Farnum. Can't give much to this one.
Played it on Saturday and just sneaked by,
quite a few made unfavorable comments on
the picture, but I had a great filler program
and escaped serious injury. Usual adver-
tising brought fairly good attendance, but
not up to Saturday average. Draw health
seekers and tourists. Dave Seymour, Pontiac
Theatre Beautiful, Saranac Lake, New York.

LADIES TO BOARD. (6,112 feet). Star,
Tom Mix. This is the worst Mix I ever ran.
Not much doing in the first three reels. After
that it picks up and the last reel is pretty
good. Tom Mix does very little and Tony
even less. Pee Wee Holmes is the real star.
There are several slightly offensive scenes
and part of the paper could not be used
In some towns. Photography was bad in
spots. I believe it would be a knockout in
some houses, but my people like Mix in a
western with lots of comedy. I am compar-
ing it with other Mix's and not with ordinary
pictures. Mix is the biggest drawing card
I have. Not suitable for Sunday. Had good
attendance. Draw all classes in small town.
Admission 10-33. M. W. Larmour, National
Theatre (450 seats), Graham, Texas.

LADIES TO BOARD. (6,112 feet). Star, Tom
Mix. This is one of Tom's best bets, stood
them outside for hours. Attendance, extra
big. Draw middle and lower class in city of
50,000. Admission fifteen cents. J. Hill Sny-
der, Scenic Theatre (630 seats), York, Penn-
sylvania.

LONE STAR RANGER. (5,259 feet). Star,
Tom Mix. Believe it came nearer pleasing
one hundred per cent, than any other Mix
we ever played. Suitable for Sunday. Had
extra good attendance. Draw small town class
in town of 3,500. Admission 20-35. P. L.
Vann, Opera House (800 seats), Greenville,
Alabama.

LONE STAR RANGER. (5,259 feet). Star,
Tom Mix. Best Mix has done. Excellent di-
rection and the best produced western I have
ever seen. Had fair attendance. Draw rail-
road class In ttown of 2,705. Admission 10-
25, 15-30. W. C. Witt, Strand Theatre (450
seats), Irvine, Kentucky.

MILE A MINUTE ROMEO. Star, Tom Mix.
Not so good as many of his former pictures.
Seem9 to lack something but hard to say

Comedy Carnival

"This was something new to
us, but it sure went over big.

"I ran three two-reel comedies
and two one-reelers. No feature.
Pathe subjects: Lloyd; Turpin,
etc.

"They all seemed to like it; but
I would not try it too often.
Should work fine in small town."
— George W. Petengill, High
School Movies, St. Petersburg,
Florida.

what. Girl is not so good as others. Action
is slower, story not so interesting. Maybe
that's the trouble. Got over pretty well with
the Mix fans. Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw general class in city of 16,000. Ad-
mission 30-40. Ben. L. Morris, Temple Thea-
tre (1,000 seats), Bellaire, Ohio.

MONA VANNAu (9 reels). Star cast. Not
fit for a theatre unless your audience like
mob stuff and plenty of it. Not suitable for
Sunday. Had poor attendance. Draw high
class. Admission 20-30-40. Louis Isenberg,
Elmwood Theatre (1,600 seats), Buffalo, New
York.

MONTE CRISTO. (8 reels). Star, John Gil-
bert. Here is a picture that is no good for
a small town. Good acting but didn't draw
or please here. Paid too much for it. Suit-
able for Sunday. Draw all classes in town
of 1,000. Admission 10-15. A. E1. Rogers,
Temple Theatre (240 seats), Dexter, New
York.

NO MOTHER TO GUIDE HER. (7,000 feet).
Star, Genevieve Tobin. Very good picture.
Go after this one. Boost it to the limit. You
can't go wrong on it. Packed them in on
this one. Everyone satisfied. Moral tone
good and it is suitable for Sunday. Had
good attendance. David Hirsch, Forrest
Theatre (500 seats), Philadelphia, Penn-
sylvania.

NO MOTHER TO GUIDE HER. (7,000 feet).
Star cast. Another one of the so-called Fox
specials which are only fair program pic-
tures. A cast that no one knows anything
about and a title that would make anyone
stay away. Suitable for Sunday only. Town
of 1,500. Admission 10-25. Jake Jones, Cozy
Theatre (600 seats), Shawnee, Oklahoma..

NORTH OF HUDSON BAY. Star, Tom Mix.
Mix fans thought this one great, but too
many dumb mistakes in it that are notice-
able to be a Mix picture. Moral tone good and
it is suitabl efor Sunday. Had good attend-
ance. Draw all classes in town of 2,800. Ad-
mission 15-25. D. W. Strayer, Mt. Joy Thea-
tre (250 seats), Mt. Joy, Pennsylvania.

NORTH OF HUDSON BAY. Star, Tom Mix.
Fair satisfaction. Advertised It as a special

and it proved to be just an ordinary pro-
gram picture. Last reel poorly connected:
patrons asked if part of the picture had not
been cut out of the reels we showed. Moral
tone good. Had good attendance. Draw small
town and country class in town of 2,245. Ad-
mission 10-25. W. J. Powell, Lonet Theatre
(299 seats), Wellington, Ohio.

NOT A DRUM WAS HEARD. (4,823 feet).
Star, Charles "Buck" Jones. One more of
Fox's cheap pictures. Nothing to it. Not even
a title. Nobody liked it. Not suitable for
Sunday. Had fair attendance. Town of 2,-
500. Admission 10-35. I. M. Hlrshblond, Traco
Theatre, Toms River, New Jersey.

NOT A DRUM WAS HEARD. (4,823 feet).
Star, Charles "Buck" Jones. I can't see any-
thing to this one. Seems like Jones' pictures
gets worse every time. Nothing to it. Town of
1,500. Admission 10-25. Jake Jones, Cozy
Theatre (600 seats), Shawnee, Oklahoma.

SIX CYLINDER LOVE. (7 reels). Star,
Ernest Truex. A delightful comedy which for
some reason or other fell down here. Can't
explain it, it's well acted, by some of the
original stage cast, and is all a fine comedy
should be. It was a financial flop here, on a
night with no opposition. Usual advertising
brought poor attendance. Draw health seek-
ers and tourists. Dave Seymour, Pontiac
Theatre Beautiful, Saranac Lake, New York.

SKID PROOF. (5,565 feet). Star, Charles
Jones. A good program picture where Jones
is liked but my patrons want to see him in
westerns. This picture doesn't give him any-
chance. Playing him out of luck up to the
finish. Moral tone O. K. and it is O. K. for
Sunday. Had good attendance. Draw miners
and business class in town of 1,000. Admis-
sion 10-25. Lee Dillingham, Kozy Theatre
(200 seats), Nortonville, Kentucky.

SOFT BOILED. (7,054 feet). Star, Tom
Mix. Very good picture, but Mix out of his
class. Will please at that. Advertising possi-
bilities extra good. Moral tone fine and it
is suitable for Sunday. Had very good at-
tendance. Draw best class. W. C. Mclntire.
Rose Theatre, Burlington, North Carolina.

SOFT BOILED. (7,054 feet). Star, Tom Mix.
In my opinion a good picture in any theatre,
but somehow it did not draw as much as It
should have. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
farmers in town of 2,500. Admission 10-20,
10-25. H. J. Longaker, Howard Theatre (350
seats, Alexandria, Minnesota.

ST. ELMO. (6 reels). Star, John Gilbert.
A good picture. John Gilbert a wonderful
actor but he has no following here. Town
of 1,500. Admission 10-25. Jake Jones, Cozy
Theatre (600 seats), Shawnee, Oklahoma.

STEPPING FAST. (4,608 feet). Star, Tom
Mix. Scenario called for first two reels to
kill off Tom's elderly pal, his mother and
his fine dog in order to get Tom good and
mad. That lowered it out of class 1 in my
estimation. I thought the best part was
some wild and woolly auto driving that Tom
does. Moral tone rough and it is not suit-
able for Sunday. Had good attendance.
Draw rural class in town of 400. Admission
25-30. E. L. Partridge, Pyam Theatre (240
seats), Kinsman, Ohio.

Released May 25, 1924— Booking
Reservations Now

COM1XU

YQlfeBREA

an Al Christie Feature ~ivtfh

Dorothy Devore

Walter Hiers , Tully Marshall,
Jimmie Adams Priscilla Bonner
and Jimmie HaiTison

HODKINSON RELEASE

Season 1924-1925 Thirty First-Pun Pictures

MOVING PICTURE WORLD

May 3, 1924

THREE JUMPS AHEAD. (4,854 feet). Star,
Tom Mix. A very good Mix western. The
leap over the chasm with Tony is a bird.
Moral tone okay but is pretty strenuous for
Sunday. Had extra good attendance. Draw
rural class in town of 400. Admission 25-30.
E. L Partridge, Pyam Theatre (240 seats),
Kinsman, Ohio.

WOLF MAN. (5,145 feet). Star, John
Gilbert. Never in all my life such a brutal
man as this Gilbert in this picture. When
a man loses respect for a lady, as he does
In this picture, he certainly must be a wolf,
not a man. If I had my way I would for-
ever bar him from the screen. This picture
has killed him in my house forever and ever-
more. He is too important for me. W. Odom,
Dixie Theatre, Durant, Mississippi.

Goldwyn

BROKEN CHAINS. (6,190 feet). Star cast.
Pleased ninety-five per cent. A splendid out-
door story. Cast and photography above
average. A north woods story that will
please. Moral tone fair and it is suitable
for 'Sunday. Had poor attendance. R. K.
Russell, Legion Theatre, Cushing, Iowa.

BROTHERS UNDER THE SKIN. (4,983
feet. Star cast. A fair program picture,
that's ail. Print in good condition. Seemed
to please. Moral tone good and it is suit-
able for Sunday. Had fair attendance.
Draw student and educated class in town
of 2,000. Admission 10-25 regular, special
15-35. K. F. Van Norman, Star Theatre (350
seats), Mansfield, Pennsylvania.

COME ON OVER. (5,556 feet). Star, Col-
leen Moore. A very enjoyable picture and
pleased all. Goldwyn does not overcharge
and prints are good. Had good attendance.
Draw all classes in town of 1,800. Admis-
sion 15-20. J. Neal Lonigan, Colonial The-
atre (450 seats), Moulton, Iowa.

DAY OF FAITH. (6,577 feet). Star, El-
eanor Boardman. Might be classed as bur-
lesque on "Miracle Man." Moral tone fair
and it is suitable for Sunday. Had fair at-
tendance. Draw high class. Admission 20-
30-40. Louis Isenberg, Blmwood Theatre
(1,600 seats), Buffalo, New York.

ENEMIES OF WOMEN. (10,901 feet).
Star cast. A truly wonderful picture which
will please only the best class. Town of
1,500. Admission 10-25. Jake Jones, Cozy
Theatre (600 seats), Shawnee, Oklahoma.

ENEMIES OF WOMEN. (10,901 feet).
Star, Lionel Barrymore. This picture is not
suitable for the small town and will not
please a very big per cent. European set-
tings do not go well in small towns. Good
acting on part of Barrymore. Not suitable
for Sunday. Had good attendance. Draw
all types in town of 1,500. Admission 10-22.
C. Ernest Liggett, Liggett Theatre (600
seats), Madison, Kansas.

ENEMIES OF WOMEN. (10,901 feet).
Star, Lionel Barrymore. Good feature picture.
Intelligent audiences will appreciate this. A
worthy feature. Moral tone O. K. Had
good attendance. Draw all classes in town
of 4,000. Admission 10-20-30. C. T. Meis-
burg, Harrodsburg Opera House (600 seats),
Harrodsburg, Kentucky.

AGNES AYRES

One of the principals in Associated Ex-
hibitors' release, "When a Girl Loves."

FIRES OF YOUTH. (5,000 feet). Star
cast. What a lemon! No plot, no stars, no
nothing. If I hadn't run it as part of a
double feature program, I would have got
mobbed. Don't run it, If you get it for
nothing. Talk about the scandal in Wash-
ington. They haven't anything on the guy
who sold me this picture. Moral tone all
right. It never is suitable for Sunday. Diaw
mixed class in town of 4.OC0. Admission 10-
25-35. Thomas L. Barnett, Finn's Theatre
(600 seats), Jewett City, Connecticut.

HEADLESS HORSEMAN. (6,000 feet). Star.
Will Rogers. Nothing to it. Many walked
out. Such pictures will kill any theatre.
Moral tone okay and it is suitable for Sun-
day. Had poor attendance. Draw local class
in town of 500. Admission 15-25. M. R.
Herring, Community Theatre (200 seats),
Winton, North Carolina.

HOLD YOUR HORSES. (5 reels). Star,
Tom Moore. Good, entertaining comedy
drama that pleased. Good moral tone, suit-
able for Sunday. Draw all town and country
classes. Admission 20-40. Ernest D. Gruppe,
Fausto Theatre, Isle of Pines, West Indies.

IN THE PALACE OF THE KING. (9,000
feet)- Star cast. A waste of good film had
to wake up the ushers after the last show.
The audience did not have to stay. Draw all
classes in suburban town. Admission 10-20.
C. H. Douglass, Realart Theatre (500 seats),
Los Angeles, California.

IN THE PALACE OF THE KING. (9,000
feet). Star, Blanche Sweet. A picture with
big sets that cost a lot of money and that
wasn't worth it. Not liked here, and my
personal opinion irrespective of box office

results, a very mediocre offering from an
entertainment standpoint. You'll do well on
this to escape a loss, if you play It. Usual
advertising. Attendance, couldn't describe
it. Draw health seekers and tourists. Dave
Seymour, Pontiac Theatre Beautiful, Saranac
Lake, New York.

LAST MOMENT. (6 reels). Star, Henry
Hull. Excellent sea story with an improbable
plot that pleased a majority. Starts off with
a good deal of humor and then settles into
a sequence of events that will glue your
audience to their seats. Heard a few kicks,
but you'll hear that nearlv any time. Boys,
play this as a program picture with a couple
good short subjects and you will satisfy
one hundred per cent. Moral tone O. K. Not
suitable for Sunday. Had fair attendance.
Draw general class In town of 1.000. Ad-
mission 10-25. 15-35. H. H. Hedberg, Amuse-U
Theatre, Melville, Louisiana.

LITTLE OLD NEW YORK. (10.000 feet).
Star. Marion Davies. A little too long. A
wonderful picture. The best of Its kind we
have run. Buy it right and boost It. Moral
tone okay and it is suitable for Sunday.
Had good attendance. Draw all classes In
town of 2.000. Admission 10-20. Henry
Grelfe, Opera House (450 seats), Windsor,
Missouri.

LITTLE OLD NEW YORK. (10,000 feet).
Star, Marion Davies. One of the best we
ever played. Capacity business in the big
house all week. Moral tone okay. Had won-
derful attendance. J. J. Spandan, Family
Theatre, Braddock, Pennsylvania.

LITTLE OLD NEW YORK. (10,000 feet).
Star, Marion Davies. A wonderful picture
that will please one hundred per cent, and
get some real money. Best picture Marion
Davies ever made. Town of 1,500. Admis-
sion 10-25. Jake Jones, Cozy Theatre (600
seats), Shawnee, Oklahoma.

LITTLE OLD NEW YORK. (10,000 feet).
Star, Marlon Davies. Very well liked pic-
ture. Business fair. Town of 5,000. Admis-
sion 10-20. Fredonla Opera House, Fredonia,
New York.

LITTLE OLD NEW YORK. (10.000 feet).
Star. Marion Davies. No one can go wrong
on this one. It's great. Packed them in for
three days' run. Moral tone good and it Is
suitable for Sunday. Had good attendance.
Draw better class in town of 3,900. Admis-
sion thirty cents. Joseph Angros, Palace
Theatre (440 seats), Leechburg, Penn-
sylvania.

LOOK YOUR BEST. (6 reels). Star. Col-
leen Moore. A good star in an awful poor
picture. Tried to make a comedy in five
reels but fell flat. Foreign stuff don't go
here. Draw all classes in town of 1,000. Ad-
mission 10-15. A. E. Rogers .Temple Thea-
tre (240 seats), Dexter, New York.

LOST AND FOUND. Star, House Peters.
A good average program offering with action
galore. A South Sea story with some beau-
tiful ocean scenes and a thrilling fight be-
tween two native tribes. Worth booking.
Moral tone okay and it is suitable for Sun-
day. Had large attendance. Draw mixed
class in town of 4,000. Admission 10-25-35.
Thomas L. Barnett, Finn's Theatre (600
seats), Jewett City, Connecticut.

LOST AND FOUND. Star cast. A very
clever picture. Beautiful exteriors and very
well acted. Moral tone good and it is suit-
able for Sunday. Had good atetndance.
Draw all classes in town of 850. Admission
15-30. J. J. Mahowald, Alhambra Theatre
(250 seats), Garrison, North Dakota.

LOST AND FOUND. Star cast. As pretty
a picture as one would want to see. En-
joyed by everyone present. Don't be afraid
of it. Moral tone good but it is not suitable
for Sunday. Had good attendance. Draw
all classes in town of 2,800. Admission 15-
25. D. W. Strayer, Mt. Joy Theatre, Mt. Joy,
Pennsylvania.

LOVE PIKER. (6,237 feet). Star, Anita
Stewart. Certainly an audience picture.
Clean and cleverly produced. Moral tone
good and it is suitable for Sunday. Had fair
attendance. Draw farming class in town of
600. Admission 15-25. C. C. Kluts, Glades
Theatre (200 seats), Moore Haven, Florida.

RAGGED EDGE. (6,800 feet). Star, Alfred
Lunt. A very nice program picture that
pleased at least ninety per cent of a fair
sized audience. Not the big special Goldwyn

May 3, 1924

MOVING PICTURE WORLD

claims it to be but a picture that will please
the average movie fan if prices are not
boosted. Good photography and acting and
every foot of the film was there. It was
clean, too. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw
mixed class in town of 1,000. Admission
10-25, 15-35. H. H. Hedberg, Amuse-U Thea-
tre (200 seats), Melville, Louisiana.

NAME THE MAN. (8 reels). Star, Mae
Busch. Wonderful acting and splendid cast
but too sad for the average audience. Moral
tone fair and it is doubtful for Sunday.
Draw all classes in town of 7,000. Admis-
sion 10-35. R. J. M. Leon, Palace Theatre
(220 seats), Washington Court House, Ohio.

NAME THE MAN. (8 reels). Star, Conrad
Nagel. Great picture. Don't be afraid to
get behind this one. Drew very good here.
You can't go wrong on this one. Moral tone
good. Had big attendance. Draw better
class in town of 3,900. Admission thirty
cents. Joseph Angros, Palace Theatre (440
seats), Leechburg, Pennsylvania.

NAME THE MAN. (8 reels). Star cast.
A picture from the acting standpoint, direc-
tion and production is positively flawless;
picture that "fell down" here frightfully,
and, strange to say, a picture with which a
lot of fault was found. I don't know how
to explain this, unless it's the story; It's
sombre; the girl has no end of trouble and
the picture is not relieved at any time with
comedy touches. This picture should go
well in the cities; still this is merely my
opinion, as I have known it to do disap-
pointing business in important cities; the
small towns better look out. It did not go
over here, despite a wealth of advertising
which resulted in good attendance the first
day and the second day patronage was nil.
The small town exhibitor should give this
careful thought before he buys this. If he
don't he encounter a fine deficit. I just about
broke even on a picture that I had boosted
for a month, so draw your own conclusions.
Used everything for advertising. Had good
attendance first day, poor second day. Draw
health seekers and tourists. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake,
New York.

RED LIGHTS. (6,841 feet). Star cast.
The best mystery picture ever shown in this
theatre. Splendid paper and intriguing title.
Splendid small town picture. Patrons went
out talking. Would have justified a two-
night play. Moral tone good. Had fine at-
tendance. Draw small town and country
class in town of 2,245. Admission 10-26.
W. J. Powell, Lonet Theatre (299 seats),
Wellington, Ohio.

RENO. (7 reels). Star cast. A most
amusing farce. Well received by patrons.
Draw mixed class in town of 1,900. Admis-
sion varies. L G. Roesner, Colonial Theatre
(800 seats), Winona, Minnesota.

RENO. (7 reels). Star, Helene Chadwick.
A well gowned and produced picture, and
also one that my patrons knocked a lot on
account of its story, which they claimed was
an information bureau on "the divorce ques-
tion," all of which is true. It's very ques-
tionable if this is entertainment. Usual ad-
vertising brought good Saturday attendance.
Draw health seekers and tourists. Dave
Seymour, Pontiac Theatre Beautiful, Saranac
Lake, New York.

SIX DAYS. (8,010 feet). Star, Milton Sills.
People seemed to like same but laughed
throughout. Overdrawn; too much love-
making. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
student and educated class in town of 2,000.
Admission 10-25 regular, special 15-35. K. F.
Van Norman, Star Theatre (350 seats), Mans-
field, Pennsylvania.

SIX DAYS. (8,010 feet). Star cast. Good.
Used Elinor Glyn's name and drew them in.
Not a big picture but will satisfy. Moral
tone okay and it is suitable for Sunday. Had
good attendance. Draw better class in town
of 3,900. Admission thirty cents. Joseph
Angros, Palace Theatre (440 seats), Leech-
burg, Pennsylvania.

SLAVE OF DESIRE. (7 reels). Star,
George Walsh. Certainly not an audience
picture. Fell flat here. Town of 1,500. Ad-
mission 10-25. Jake Jones, Cozy Theatre
(600 seats), Shawnee, Oklahoma.

SPOILERS. (8,028 feet). Star, Milton
Sills. A very fine picture but not in best of

Every Report Helps

condition. Was well liked by all who made
comment. Moral tone good but it is not suit-
able for Sunday. Had good attendance. Draw
student and educated class in town of 2,000.
Admission 10-25 regular, special 15-25. K. F.
Van Norman, Star Theatre (350 seats), Mans-
field, Pennsylvania.

SPOILERS. (8,028 feet). Star cast. A
real picture, in my estimation. It is better
than the old "Spoilers." A picture you can
really boost. Town of 1,500. Admission 10-
25. Jake Jones, Cozy Theatre (600 seats),
Shawnee, Oklahoma.

STEADFAST HEART. (7 reels). Star,
Marguerite Courtot. A fairly good picture
which dragged a bit at the opening but
gradually speeded up. Heard quite a few
good comments and no poor ones, so it must
have satisfied. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw mixed class in town of 4,000. Admis-
sion 10-25-35. Thomas L. Barnett, Finn's
Theatre (600 seats), Jewett City, Con-
necticut.

STRANGER'S BANQUET. (8,531 feet).
Star cast. A bunch of nothing. No crowd,
and glad of it. This kind hurts business.
Moral tone good and is suitable for Sunday.
Had poor attendance. Draw all classes in
town of 1,500. Admission 10-25. Miss Doug-
las Robertson, Princess Theatre (200 seats),
Flemingsburg, Kentucky.

THROUGH THE DARK. (7,999 feet). Star,
Colleen Moore. A thrill picture. You'll go
through a maze of gripping, compelling sit-
uations in a "Boston Blackie" story. William
Noble, Empress Theatre, Oklahoma City,
Oklahoma.

UNDER THE RED ROBE. (12,000 feet).
Star, Alma Rubens. A distinct box office
flop here, and it was not unexpected; this
was one of the very few pictures I bought
and did not know exactly its true worth or
near it. Nothing in this means a thing at
the box office, and the longer you run it the
worse your business will become; it simply
isn't. It shows cost of production, but it
takes more than money to make a picture.
Advise small town exhibitors to not play
this under any circumstances; you can't get
your operating expense out of it. Used
everything for advertising. Attendance
putrid. Draw health seekers and tourists.
Dave Seymour, Pontiac Theatre Beautiful,
Saranac Lake, New York.

Hodkinson

AT SIGN OF JACK O' LANTERN. (5,193
feet). Star cast. This could have been made
into a fair program picture but failed as
anything. Moral tone fair and it is suitable
for Sunday. Had poor attendance,. Draw all
classes in town of 4,000. Admission 10-20.
F. A. Brown, Amuse-U Theatre (300 seats),
Frederick, Oklahoma.

MAN FROM GLENGARRY. (5,800 feet).
Star cast. A pretty fair picture of Its kind.
Nothing extra. Has lots of action, but that
is about all. Suitable for Sunday. Had
good attendance. Draw working class In
city of 13,000. Admission 10-20. G. M. Bert-
ling, Favorite Theatre (187 seats), Piqua,
Ohio.

MARRIED PEOPLE. (5,200 feet). Star.
Mabel Ballin. Not a knockout by any means
but it pleased a majority. Plot threadbare
and treatment brought out nothing new.
Moral tone O. K. and it is suitable for
Sunday. Had average attendance. Draw
neighborhood class in city of 80,000. Ad-
mission 10-15. M. F. Meade, Olive Theatre
(450 seats), St. Joseph, Missouri.

MYSTERIOUS RIDER. (6 reels). Star,
Claire Adams. Old picture but film in good
condition. Pleased entire audience, so can't
kick about age of film. Paper not good for
Saturday night advertising. Too tame to suit
picture. Moral tone fair, but It is not suit-
able for Sunday. Had good attendance. Draw
mixed class in town of 1,000. Admission
10-25, 15-35. H. H. Hedberg, Amuse-U Thea-
tre (200 seats), Melville, Louisiana.

Metro

ALL THE BROTHERS WERE VALIANT.

(6,265 feet). Star cast. Prints and pictures
that are as good as this make it a pleasure
to be our own projectionists. Highly pleased
with this one. Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw farmers and lumbermen in town of
625. Admission 10-25. Benson and Landman,
Town Hall Theatre (500 seats), South Lon-
donderry, Vermont.

ALL THE BROTHERS WERE VALIANT.

(6,265 feet). Star cast. While this one only
brought average attendance those that saw
it thought it a very good picture. It's above
the average in picture value. City of 110,000.
Admission 10-20. Al. C. Werner, Royal Thea-
tre, Reading, Pennsylvania.

AN OLD SWEETHEART OF MINE. (5,400
feet). Star cast. Slow and a rather weak
story. My people did not care for it. City of
110,000. Admission 10-20. Al. C. Werner.
Royal Theatre, Reading, Pennsylvania.

BOY OF FLANDERS. (7,018 feet). Star,
Jackie Coogan. A much better picture from
our audience point of view than was "Long
Live the King." This picture is an audience
picture from start to finish and any house
that plays it is justified in expecting good
business which we did not get for some
unknown reason. I'll give it up, I do not
know what they want, but we are not getting
in our regular patronage and nothing we
offer gets a response that means money laid
by. Arthur E. Hancock, Columbia Theatre,
Columbia City, Indiana.

BROADWAY ROSE. (7,277 feet). Star.
Mae Murray. A good picture. Moral tone
fair, but it is not suitable for Sunday. At-
tendance, weak. Draw all classes in town of
2,000. Admission 10-30. H. Loyd, Colonial
Theatre (400 seats), Post, Texas.

CHORUS GIRL'S ROMANCE. (6,000 feet).

Released July 13, 1924— Booking
Reservations Now

wr\s ijf

mmmon

HODKINSON
RELEASE

Season I92M925
Thirty' Krsl Run Returns

MOVING PICTURE WORLD

May 3, 1924

Star, Viola Dana. Very good program,
amusing and entertaining. Moral tone good.
Draw Americans and Cubans. Admission
20-40. Ernest D. Gruppe, Fausto Theatre
(200 seats), Santa Fe, Isle of Pines, West
Indies.

DESIRE:. (6,500 feet). Star cast. Good
program picture. Marguerite De LaMotte is
worthy of a better role. Picture fairly well
liked. Moral tone O. K. and it is suitable
for Sunday. Had average attendance. Draw
general class in city of 23,000. Admission
18-35. Frank Franer, Rialto Theatre, New
London, Connecticut.

ETERNAL, STRUGGLE. (7,374 feet). Star
cast. One of the best for a mining camp;
just the kind that will please the miners.
They don't like society stuff. This doesn't
have any. All action. Had good attendance.
Good for any house where they like action.
Moral tone good and it is suitable for Sun-
day. Draw miners. C. M. Lane, Big Sandy
Theatre (200 seats), Big Sandy, West Vir-
ginia.

FASHION ROW. (7,300 feet). Star, Mae
Murray. Different, fiery. Exciting. An ex-
cellent picture. William Noble, Rialto The-
atre, Oklahoma City, Oklahoma.

FTGHTIN' MAD. (5,436 feet). Star, Will-
iam Desmond. Better than many specials
and Metro don't hold you up. Best western
I have run for some time. Moral tone okay
and it is suitable for Sunday. Had good at-
tendance. Draw rural class in town of 360.
Admission 10-25. E. L Delano, Electric The-
atre (200 seats), Agra, Kansas.

FRENCH DOLL, (7,028 feet). Star, Mae
Murray. Absolutely nothing to this picture
and the worst Mae Murray has ever made.
Another one like this one and Mae Murray
will be done for. Town of 1,500. Admis-
sion 10-25. Jae Jones, Cozy Theatre (600
seats), Shawnee, Oklahoma.

HEART BANDIT. (4,900 feet). Star,
Viola Dana. A fairly good program picture.
Milton Sills helps to put this picture over.
It is just a little better than a good many.
Moral tone good but not suitable for Sun-
day. Had fair attendance. Town of 2,500.
Admission 10-35. I. M. Hirshblond, Traco
Theatre, Toms River, New Jersey.

HELD TO ANSWER. (5,601 feet). Star.
House Peters. Good picture, but little too
serious for present day fan. You won't re-
gret it. Moral tone good and it is suitable
for Sunday. Had poor attendance. Draw
railroad class in town of 2,705. Admission
10-25. 15-30. W. C. Witt. Strand Theatre (450
seats), Irvine, Kentucky.

OIIR HOSPITALITY. (6.220 feet). Star,
Buster Keaton. Got by fairly well. It's a
clever comedy but does not create a great
deal of laughter. Many liked it, others did
not. Not a very attractive offering as a
feature. Moral tone okay and it is suitable
for Sunday. Had average attendance. Draw
all classes in city of 14,000. Admission 10-
25, 10-35. E. W. Collins, Grand Theatre (700
seats), Jonesboro, Arkansas.

OUR HOSPITALITY. (6,220 feet). Star,
Buster Keaton. No matter whether this
comedy has received knocks or not, this pic-
ture pleased them exceedingly and was
voted about as good as any of the Keaton

Send Every Week

product. I agree with the opinion of my
patrons on this one. Usual advertising
brought good attendance. Draw health
seekers and tourists. Dave Seymour, Pontlac
Theatre Beautiful, Saranac Lake. New York.

PEG O' MY HEART. (7,800 feet). Star,
Laurette Taylor. A little old but drew a lot
better than some of the new ones. This
pleased everyone. All Metro prints we have
received are in good shape. Draw all classes
in town of 1,800. Admission 15-20. 15-25.
J. Neal Lonigan, Colonial Theatre (450 seats),
Moulton, Iowa.

PLEASURE MAD. (7,547 feet). Star cast.
Had more good comments on this picture
than anything we have shown In many
weeks. Was the talk of the town. A pic-
ture that will please the whole family. Town
of 1,500. Admission 10-25. Jake Jones, Cozy
Theatre (600 seats), Shawnee, Oklahoma.

aUINCY ADAMS SAWYER. (7,000 feet).
Star cast. Did well on this one and every-
one liked it. Metro has never given me a
poor print, which means a lot. Moral tone
okay and it is suitable for Sunday. Had
good attendance. Draw rural class in town
of 3,600. Admission 10-25. E. L Delano,
Electric Theatre (200 seats), Agra, Kansas.

SCARAMOUCHE. (9,600 feet). Star, Ramon
Navarro. Best picture we have shown this
year. Book this one and boost it for all you
are worth, and don't be afraid to raise the
price. This is absolutely everything they
say it is. Moral tone okay and it is suitable
for Sunday. Jake Jones, Cozy Theatre (600
seats), Shawnee, Oklahoma.

STRANGERS OF THE NIGHT. (8,000 feet).
Star cast. Barely misses being a big special.
Pleases most any audience. Moral tone okay
and it is suitable for Sunday. Had fair at-
tendance. Draw railroad class in town of
2,705. Admission 10-25, 15-30. W. C. Witt,
Strand Theatre (450 seats), Irvine, Kentucky.

STRANGERS OF THE NIGHT. (8,000 feet).
Star cast. A good mystery picture that
pleased immensely but business kind of poor.
Moral tone okay and it is suitable for Sun-
day. Had poor attendance. Draw mixed
class in town of 3,000. Admission 10-20.
Charles Martin, Family Theatre (300 seats),
Mt. Morris, New York.

THY NAME IS WOMAN. (9.087 feet). Star.
Barbara LaMarr. An excellent picture, full
of human interest. Acting of Miss LaMarr
exceedingly interesting and absorbing. A
good picture to book. William Noble, Em-
press Theatre, Oklahoma City, Oklahoma.

TOLL OF THE SEA. (4,600 feet). Star,
Kenneth Harlan. A beautiful natural color
picture. Story will please all who see it.
My patrons were well pleased. Suitable for
Sunday. Had good attendance. Draw vari-
ous classes in town of 2,100. Admission 5-
10-15. A. S. Carlos, Bijou Theatre (350
seats), Jeanerette, Louisiana.

TRIP TO PARADISE. (5,800 feet). Star,
Bert Lytel. A good picture, fairly well

acted. Seemed to please everybody present.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in town of 850. Admission 15-30. J. J.
Mahowald, Alhambra Theatre (250 seats),
Garrison, North Dakota.

YOUR FRIEND AND MINE. (5,750 feet).
Star, Enid Bennett. Good picture of domes-
tic strife. Very good moral and some good
scenes. Attendance not so good on account
of rain. Draw all classes in town of 1,800.
Admission 15-20, 15-25. J. Neal Lonigan, Co-
lonial Theatre (450 seats), Moulton, Iowa.

YOUTH TO YOUTH. (6,900 feet). Star,
Blllie Dove. Just fair. Nothing more.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw all classes
in town of 850. Admission 15-30. J. J.
Mahowald, Alhambra Theatre (250 seats).
Garrison, North Dakota.

Paramount

ACROSS CONTINENT. (5,481 feet).
WORLD'S CHAMPION. Star, Wallace Reid.
One is as good an auto race as the other
is a boxing match. Both were well liked.
Wally was sure a good one. Moral tone good
and it is fairly suitable for Sunday. Had
good attendance for both. Draw small town
and country class in town of 735. Admission
10-25. Helen Drexler. Star Theatre (190
seats), Crafton, Nebraska.

BACHELOR DADDY. (6,229 feet). Star.
Thomas Meighan. A one hundred per cent
picture. Pleased all who saw it. Moral tone
good and it is suitable for Sunday. Had good
attendance. Miss Douglas Robertson, Prin-
cess Theatre (200 seats), Flemingsburg.
Kentucky.

BEYOND THE ROCKS. (6,740 feet). Star.
Gloria Swanson. Tliese stars, Rudolph Val-
entino and Gloria Swanson, did very good
and were very well received by our patrons
here. A good picture. Moral tone good and
it is suitable for Sunday. Had good attend-
ance. Draw .s.i, all town and country class in
town of 735. Admission 10-25. Helen Drex-
ler, Star Theatre (190 seats), Crafton, Ne-
braska.

BIG BROTHER. (7,080 feet). Star, Tom
Moore. This is by far the best feature the
Paramount Company has released this year.
Will please any audience. Moral tone fine
and it is suitable for Sunday. Had big at-
tendance. Draw all classes in suburban
town. Admission 10-20. C. H. Douglass,
Realart Theatre (500 seats), Los Angeles,
California,

BI.l 'EREARD'S EIGHTH WIFE. (5,960

feet). Star, Gloria Swanson. This is a good
picture. The title is the drawing card as
well as Gloria's name. Moral tone good and
it is suitable for Sunday. Had fair attend-
ance. Draw mixed class in town of 2,500.
Admission 10-25. J. H. Watts, Scotland Thea-
tre (600 seats), Laurinburg, North Carolina.

BLUEBEARD'S EIGHTH WIFE, (5,960
feet). Star, Gloria Swanson. Very fine pic-
ture for any exhibitor to buy and boost. My
patrons liked it very .nuch. Moral tone good.
Had fair attendance. Drew town and rural
class in town of 3,000. Admission 10-25. S.
H. Rich, Rich Theatre (480 seats), Mont-
pelier, Idaho.

CALL OF THE NORTH. (4,823 feet). Star.
Madge Bellamy. Weak northwestern; "theme"
seems to suit Holt "admirably." Nothing to
it. Photography beautiful. Print with a few
"cut-outs." Moral tone O. K. and it is suitable
for Sunday. Had fair attendance. Draw
farm and oil class in town of 508. J. A.
Herring, Play House Theatre (249 seats),
Strong, Arkansas.

CHEAT. (6,323 feet). Star, Pola Negri.
Splendid production. Should satisfy any
audience. Moral tone fine and it is suitable
for Sunday. Had fine attendance. Draw
rural class In town of 250. Admission 15-25-
35. J. J. Halley, San Andreas Theatre (110
seats), San Andreas, California.

COWBOY AND THE LADY. (4,900 f
Star, Tom Moore. Good co.Tiedy and western
picture. Pleased all classes. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw town and country class in
town of 800. Admission 10-30. Chas. L
Nott, Opera House (400 seats), Sutherland,
Iowa.

CRIISE OF THE sim;i:.I ACKS. (Para-
mount). Be sure and play this if you want

First Release July 20, 1924— Booking
Reservations Now

HER OWN
FREE WILL

Storting

HeiineChadwick

L). HODKINSON Season 1924-1925
J RELEASE Thirty First-Run Pictures

May 3, 1924

MOVING PICTURE WORLD

to give your patrons a treat. We played it
in two parts and everybody liked it. Town
of 2,500. Admission 10-35, I. M. Hirshblond,
Traco Theatre, Toms River, New Jersey.

DONT CALL IT LOVE. (6,457 feet). Star
cast. This may be a good picture, but neither
I nor my people could see it that way. Nita
Naldi's gowns were criticized rather severely.
Paper is good. Had good attendance. Draw
all classes In small town. Admission 10-33.
M. W. Larraour, National Theatre (450 seats),
Graham, Texas.

DONT CALL IT LOVE, (6,457 feet). Star
cast. This will please about fifty-fifty. Per-
sonally thought it was a pretty good picture.
While it does not contain blood and thun-
der, or flappers, there are parts of it that
are very good. Subtitles very good and will
get a laugh. Nita Naldi very good. The act-
ing of Rod LaRocque deserves special men-
tion. Regular advertising to fair attend-
ance. Moral tone good and it is suitable for
Sunday. Draw best class in the world, vet-
erans of the World War in town of 600. Ad-
mission 15-30. Adolph Schutz, Fort Bayard
Theatre (300 seats). Fort Bayard, New
Mexico.

DON'T TELL EVERYTHING. (5 reels).
Star, Wallace Reid. A picture that pleased
everyone. Was old but in good condition,
considering age. Moral tone good and it is
suitable for Sunday. Had fair attendance.
Draw student and educated class in town of
2,000. Admission 10-25 regular, special 15-35.
K. F. Van Norman, Star Theatre (350 seats),
Mansfield, Pennsylvania.

EXCITERS. (5,939 feet). Star, Bebe
Daniels. A very pleasing picture that drew
good attendance and was liked by nearly
every one. A very good program picture.
Moral tone fair and it is suitable for Sun-
day. Had good attendance. Draw farming
class in town of 1,500. Admission 10-30. J.
A. Harvey, Strand Theatre (280 seats), Vaca-
ville, California.

EXCITERS. (5,939 feet). Star, Bebe Dan-
iels. A very interesting and pleasing pic-
ture; not a special, but went over well. Drew
well considering Lenten season in this nine-
ty-nine per cent. Catholic town. Draw vari-
ous classes in town of 2,100. Admission 5-
10-15. A. S. Carlos, Bijou Theatre (50 seats),
Jeanerette, Louisiana.

EXPERIENCE. (7 reels). Star cast. All
young people can learn a good lesson from
this one. Very entertaining as well. Moral
tone very good and it is suitable for Sun-
day. Had poor atttendance, though no fault
of production. Draw small town and country
class in town of 735. Admission 10-25. Helen
Drexler, Star Theatre (190 seats), Crafton.
Nebraska.

FIGHTING COWARD. (6,501 feet). Star,
Ernest Torrence. A comedy drama of the
old south that is as good as they make them
In every respect. Cullen Landis as the lad
who cannot see the use of "fighting for a
girl I already possess" is great. Ernest
Torrence puts over one of his best charac-
terizations. He is at his best in a semi-
comic role. Made along the Mississippi River
it is refreshing and original. Moral tone
good and it is suitable for Sunday. Had
big attendance. Draw general class in city
of 16,000. Admission 30-40. Ben L Morris,
Temple Theatre (1,000 seats), Bellaire, Ohio.

FLAMING BARRIERS. (5.S21 feet). Star
cast. Plenty of hokum, but pleased our
audience. Had good attendance. Draw rail-
road class in town of 2,705. Admission 10-25,
15-30. W. C. Witt, Strand Theatre (450
seats). Irvine, Kentucky.

FLAMING BARRIERS. (5,821 feet). Star,
Jacqueline Logan. An ordinary picture, with
a forest fire scene not nearly as well done
as many that preceded it. When I say
ordinary, that should largely govern your
purchase price. Usual attendance brought
fair attendance. Draw health seekers and
tourists. Dave Seymour, Pontiac Theatre
Beautiful, Saranao Lake, New York.

FLAMING BARRIERS.! (5,821 feet). Star
cast. Not so much. While this ought to get
by, the story dragged. Forest fire very good.
Was not overdone. A critical audience could
pick very bad flaws in this. Taken as a
whole, it will please where the audience
wants only to pass the time away. Regular
advertising to fair attendance. Good moral
tone and it is suitable for Sunday. Draw
best class in the world, veterans of the

Send Tips on
Everything

World War, in town of 600. Admission 15-
30. Adolph Schutz, Fort Bayard Theatre
(300 seats), Fort Bayard, New Mexico.

FRONTIER OF THE STARS. (5 reels).
Star, Thomas Meighan. Very good. Good,
moral and clean picture, made us money.
Had average atendance. Town of 400. Ad-
mission 15-25. F. M. Croop, Crescent Theatre
(200 seats), Leonardsville, New York.

HUMMING BIRD. (7,577 feet). Star, Gloria
Swanson. Our patrons liked it very well.
Many said Gloria's best. Star was very con-
vincing and certainly got under the skin.
Proved an excellent business getter. Moral
tone good and it is suitable for any day.
Had very good attendance. Draw all classes
in town of 3.000. Admission 10-25-30. J. J.
Wood, Redding Theatre (789 seats), Redding,
California.

HUMMING BIRD. (7,577 feet). Star, Gloria
Swanson. A very good picture that drew a
good attendance and one that will please
anywhere. It is the best we have run of
this star and we have run all of them that
were released during the last year. Moral
tone O. K. and it is suitable for Sunday.
Had very good attendance. Draw general
class in town of 800. Admission 10-30. Frank
G Leal. Leal Theatre (246 seats), Irvington.
California.

ICEBOUND. (6,471 feet). Star cast. The
story is there and well told. Tt is a home
story of icebound staid puritanical New Eng-
land, and a picture that will appeal to the
patrons, wherever shown. William Noble.
Criterion Theatre, Oklahoma City, Oklahoma.

KICK IN. (7.074 feet). Star cast. I
thought this to be a wonderful picture as
well as several patrons did. but was sur-
prised to hear some say, the worst ever.
Moral tone good. Draw rural class in town
of 850. Admission 10-25. 10-35. W. F. Hay-
cock, Star Theatre, Callaway, Nebraska.

LAWFUL LARCENY. (6,237 feet). Star,
Hope Hampton. A very good picture of
woman against woman. Everyone well sat-
isfied. No business, but no fault of the pic-
ture. Print good. Moral tone good. Suit-
able for Sunday. Draw all classes in town
of 2.800. Admission 15-25. D. W. Strayer,
Mt. Joy Theatre, Mt. Joy, Pennsylvania.

NEXT CORNER. (7,061 feet). Star, Con-
way Tearle. A very mediocre picture. Draw
mixed class in town of 1,900. Admission
varies. L. G. Roesner, Colonial Theatre (800
seats), Winona, Minnesota.

PRODIGAL DAUGHTERS. (6,216 feet).
Star, Gloria Swanson. Best Swanson I've
had yet; good title, very entertaining from
every angle; this is the kind of picture that
takes with me. Patrons well pleased. Suit-
able for Sunday. Had good attendance. Draw
various classes in town of 2,i00. Admission
5-10-15. A. S. Carlos, Bijou Theatre (350
seats), Jeanerette, Louisiana.

SHADOWS OF PARIS. (6,549 feet). Star,
Pola Negri. A picture exceptionally well
done. Star does excellent work. Draw mixed

class in town of 1,900. Admission varies.
L. G. Roesner, Colonial Theatre (800 seats),
Winona, Minnesota.

SILENT PARTNER. (5,886 feet). Star
cast. Good program picture; will satisfy
average crowd. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw better class in town of 3,900. Admis-
sion thirty cents. Joseph Angros, Palace
Theatre (440 seats), Leechburg, Penn-
sylvania.

SPANISH DANCER. (8,434 feet). Star,
Pola Negri. Here it a picture in which you
can't go wrong. It certainly is wonderful.
Pleased patrons and brought them back
again to see it following day. Moral tone
good and it is suitable for Sunday. Had
very good attendance. David Hirsh, Forrest
Theatre (500 seats). Philadelphia, Penn-
sylvania.

TIGER'S CLAW. (5,297 feet). Star, Jack
Holt. A waste of film. No box office pull
or any entertainment value. Moral tone
fair. Attendance off. Draw family and stu-
dent class in town of 4,000. Admission 10-
25. R. J. Relf, Star Theatre (600 seats), De-
corah, Iowa.

TO THE LADIES. (6,268 feet). Star cast.
A very ordinary program picture without
any box office qualities. Even with an elab-
orate prologue feature, the picture gave poor
satisfaction and fell down miserably. Moral
tone okay and it is suitable for Sunday.
Had very poor attendance. Draw best class
in city of 80,000. Admission 25-40. J. F.
Ostenstock, Colonial Theatre (2,000 seats),
Allentown, Pennsylvania.

WILD BILL HICKOK. (6,893 feet). Star,
Bill Hart. With an old-fashioned single-
shooter he killed fourteen men without re-
loading and then "would give fifty dollars

for another charge of powder." H ! Had

fair attendance. Draw family and student
class in town of 4,000. Admission 10-25.
R. J. Relf, Star Theatre (600 seats), De-
corah, Iowa.

WOMAN WITH FOUR FACES. (5,700
feet). Star, Betty Compson. A good pro-
gram picture. A crook story that will please.
Moral tone good but it is not suitable for
Sunday. Had fair attendance. Draw mixed
class in town of 2,500. Admission 10-26.
J. H. Watts, Scotland Theatre (600 seats),
Laurinburg, North Carolina.

ZAZ\. (7,076 feet). Star, Gloria Swan-
son. Good production. Patrons liked this
one. Moral tone fair and it is suitable for
Sunday. Had good attendance. Draw rural
class in town of 250. Admission 15-25-35.
J. J. Halley, San Andrews Theatre (110
seats), San Andrews, California.

Pathe

DR. JACK. (4,700 feet). Star, Harold
Lloyd. Not quite as good as Grandma's Boy,
but drew well and we got a better price on
it, so made some, instead of losing. Suit-
able for Sunday. Had good attendance. Draw
small town class in town of 3,500. Admis-
sion 20-35. P. L Vann, Opera House (800
seats), Greenville, Alabama.

WHY WORRY? (6 reels). Star Harold
Lloyd. A genuine thriller of the highest
type, and a picture guaranteed to drive away
the blues. A picture guaranteed to cause
you to laugh, even if you never laughed be-
fore. William Noble, Capitol Theatre, Okla-
homa City, Oklahoma.

Announcing

PatsyRuth Miller

in a series of
ELMER HARRIS
Productions/Cr

HODKINSON RELEASE

Season 1924'19?5 Thirty Bret-Run Picftnvs

MOVING PICTURE WORLD

May 3, 1924

Preferred

HERO. (6,800 feet). Star cast. A pretty
good picture that pleased most of them. Did
not draw, but people found no fault with
the picture. Cast is unusually fine and no
glaring weakness otherwise. Just a fair
picture. Moral tone okay and it is suitable
for Sunday. Had poor attendance. Draw all
classes in city of 14,000. Admission 10-25,
10-35. E. W. Collins, Grand Theatre (700
seats), Jonesboro, Arkansas.

MOTHERS-IN-LAW. (6,729 feet). Star
cast. A well made and pleasing little com-
edy-drama that pleases the majority. Stands
up pretty well. Don't pay much for it. Moral
tone good and it is suitable for Sunday. Had
poor attendance. Draw all classes in city
of 14,000. Admission 10-25, 10-35. E. W.
Collins, Grand Theatre (700 seats), Jones-
boro, Arkansas.

POOR MEN'S WIVES. (6,963 feet). Star,
Barbara LaMarr. A mighty good picture.
My patrons were very well pleased. Suit-
able for Sunday. Had fair attendance. Draw
various classes in town of 2.100. Admis-
sion 5-10-15. A. S. Carlos, Bijou Theatre
(350 seats), Jeanerette, Louisiana.

Selznick

COMMON LAW. (8 reels). Star cast.
Great picture: pleased almost one hundred
per cent. We got behind this one and
packed them in for three days solid. Tou
can't go wrong on this one. Moral tone okay
but it is not suitable for Sunday. Draw bet-
ter class in town of 3,900. Admission thirty
cents. Joseph Angros, Palace Theatre (440
seats), Leechburg, Pennsylvania.

COMMON LAW. (8 reels). Star, Corrinne
Griffith. One of the best pictures ever shown
in our town. We cannot say anything too
good for it. Some of our patrons saw It
three times, which proves it. Not suitable
for Sunday. Had fine attendance. Draw
small town class in town of 3,500. Admis-
sion 20-35. P. L Vann, Opera House (800
seats), Greenville, Alabama.

MAN'S HOME. (6 reels). Star cast. Old
and print bad; did not please as well as we
expected. Suitable for Sunday. Had poor
attendance. Draw small town class in town
of 3,500. Admission 20-35. P. L. Vann. Op-
era House (800 seats), Greenville, Alabama.

United Artists

GIRL, I LOVED. (7,100 feet). Star,
Charles Ray. Did not please more than for-
ty percent, of my patrons. A sad ending
that sends them out dissatisfied and de-
pressed. Played my comedy last to offset
this. Many walked out, saying that they
did not care to wait. Good cast and excel-
lent acting. Moral tone good. Had fair at-
tendance. Draw small town and country
class in town of 2,245. Admission 10-25.
W. J. Powell, Lonet Theatre (299 seats),
Wellington, Ohio.

ORPHANS OP THE STORM. (13,400 feet).
Stars, Gish Sisters. From every angle this
one is a winner. Played picture in bad
weather, but this had no effect. Every Grif-
fith picture is better than the last, it seems.
Moral tone very good. Suitable for Sunday.
Had very good attendance. David Hirsh,
Forrest Theatre (500 seats), Philadelphia,
Pennsylvania.

ROBIN HOOD. (10,000 feet). Star, Doug-

We Welcome New
Friends

las Fairbanks. Fine production. They asked
too much for it. The small town exhibitors
cannot make anything on account of high
rental. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw all
classes in town of 1,500. Admission 10-25.
Miss Douglas Robertson, Princess Theatre
(200 seats), Flemingsburg, Kentucky.

ROSITA. (8,800 feet). Star, Mary Pick-
ford. Immensely pleased. The Pickford
fans thought it the best ever, but it failed
to draw the usual Pickford following on ac-
count of the Lenten period. Moral tone good
and it is suitable for Sunday. Had poor at-
tendance. Draw miners. Admission 15-25.
Charles F. Kear, Opera House (450 seats),
Minersville, Pennsylvania.

WHITE ROSE. (11 reels). Star, Mae
Marsh. A picture which pleased the men
and which the women dearly loved. Do not
remember Mae Marsh ever being better cast
or more humanly appealing. Drew patron-
age from every class of life and pleased. An
excellent picture to quiet censorship or Sun-
day closing talk. Had good attendance. Draw
all classes in town of 3,000. Admission 10-
25-30. J. J. Wood, Redding Theatre (789
seats), Redding, California.

WHITE ROSE. (11 reels). Star, Mae
Marsh. Pleased majority, but some criticism
on account of Griffith deemed it necessary to
use the garb of a clergyman to put the
punch in the picture. Moral tone question-
able. Had fair attendance. Chas. F. Kean,
Opera House (450 seats), Minersville, Penn-
sylvania.

Universal

ABYSMAL BRUTE. (7,313 feet). Star,
Reginald Denny. Good, clever, clean pic-
ture. Denny draws big crowd here. Ranks
among the best we have run this year for
entertainment value. Moral tone not much.
Had good attendance. Draw neighborhood
class in town of 1,100. Admission 10-20.
Henry C. McCoy, Elite Theatre (235 seats),
Golconda, Illinois.

BLINKYj (6,740 feet). Star, Hoot Gibson.
Good picture, but not so pleasing as some
other Gibsons we have seen. Will please.
Moral tone okay and It is suitable for Sun-
day. Had fair attendance. Draw railroad
class in town of 2,705. Admission 10-25,
15-30. W. C. Witt, Strand Theatre (450
seats), Irvine, Kentucky.

CLEAN UP. (5,051 feet). Star, Herbert
Rawlinson. No, my patrons said this the
poorest picture I have shown. Well played,
but the story was very poor and uninterest-
ing. Moral tone okay and it is suitable for
Sunday. Had fair attendance. Draw rural
class in town of 360. Admission 10-25. E. L
Delano, Electric Theatre (200 seats), Agra,
Kansas.

DARLING OF NEW YORK. (6,260 feet).
Star, Baby Peggy. Good picture; pleased
well. Suitable for Sunday. Had good at-
tendance. Draw high class. Admission 20-
»

30-40. Louis Isenberg, Elmwood Theatre
(1,600 seats), Buffalo, New York.

HIS MYSTERY GIRL. (4,487 feet). Star,
Herbert Rawlinson. Can't say much for this
one. No story or plot to amount to any-
thing. Had good attendance. Draw all
classes in town of 2,000. Admission 10-20.
Henry Greife, Opera House (450 seats),
Windsor, Missouri.

HUNCHBACK OF NOTRE DAME. (11.00C

feet). Star, Lon Chaney. This is a wonder-
ful story. Really worth what they ask for
it, but it should be confined strictly to legit-
imate and special houses if the present price
and running scale is to be maintained. It
ruins the "movie habit," spoils the people
who come without coaxing to see good pic-
tures at prices from twenty to forty cents,
and when they pay one dollar and sixty-five
cents they figure that they could have seen
four good shows for that much and they stay
away a week or so to make it up. The reg-
ulars paid the lowest prices and a fc-w new
ones came In and paid the top, but as a
whole it was not satisfactory, unless one
considers giving the people something and
paying for it yourself. In a legitimate house
running road shows it is worth what they
ask for it, presented as that style of a
show. Chaney is marvelous. Torrence a
close second, Patsy Ruth Miller great, and
the settings all great. Moral tone best and
it Is suitable for Sunday. Had fair attend-
ance. Draw general class in city of 16,000.
Admission 30-40. Ben L Morris, Tempi*
Theatre (1,000 seats), Bellaire, Ohio.

HUNTING BIG GAME IN AFRICA. (8

reels). We got the school to co-operate with
us and did good business. Something new
and went over one hundred per cent. Had
good attendance. Draw neighborhood class
in town of 1,100. Admission 10-20. Henry
C. McCoy, Elite Theatre (235 seats), Golcon-
da, Illinois.

MEN IN THE RAW. (4,313 feet). Star,
Jack Hoxie. Hoxie is becoming popular with
our patrons. This picture a pleasant mix-
ture of northern and western drama; has
some very good comedy. Good scenery, and
except for being a little hard to follow, is
a good picture. Moral tone good and It Is
suitable for Sunday. Had fair attendance.
Draw rural class in town of 150. Admis-
sion 10-25. D. Basil Rankin, Co-operative
Theatre, Idana, Kansas.

RAMBLING KID. (6.395 feet). Star, Hoot
Gibson. This is one of the few pictures you
can safely guarantee satisfaction on the
horse race scene. Beats any screened here
so far. The adults remarked that they
wished they could have been up front with
the kids so they could have yelled along
with them. It's one of the best westerns we
ever saw. Moral tone good and it is suit-
able for Sunday. Had good attendance. Draw
rural class in town of 150. Admission 10-
25. D. Basil Rankin, Co-operative Theatre,
Idana, Kansas.

RAMBLIN' KID. (6,395 feet). Star, Hoot
Gibson. A dandy program western. Drawn
out to six reels and sold as a "special."
Pleased, but had no drawing power. Uni-
versal Is too high on these. Moral tone good
and it is suitable for Sunday. Had below
average attendance. Draw neighborhood
class in city of 80,000. Admission 10-15.
M. F. Meade. Olive Theatre (450 seats), St.
Joseph, Missouri.

RED WARNING. (4,795 feet). Star, Jack
Hoxie. Leave it to Hoxie to put in the pep.
Ran this on family night and went over
good. Had good attendance. Draw all
classes in town of 2,000. Admission 10-20.
Henry Greife, Opera House (450 seats),
Windsor, Missouri.

RED WARNING. (4,795 feet). Star, Jack
Hoxie. Good western of the program sort.
Moral tone good but it is not suitable for
Sunday. Had good attendance. Draw neigh-
borhood class in town of 450. Admission
10-22. Roy E. Cline, Osage Theatre (225
seats), Osage, Oklahoma.

RIDE FOR YOUR LIFE. (5,310 feet). Star,
Hoot Gibson. Program western; will get by,
but nothing extra. Moral tone good and it
Is suitable for Sunday. Had good attend-
ance. Draw neighborhood class in town of
450. Admission 10-22. Roy E. Cline, Osage
Theatre (225 seats), Osage, Oklahoma.

SHADOWS OF rill'. NORTH. (4,943 feet).
Star, William Desmond. Beautiful scenery
and fairly interesting feature. Director

Coming Soon

tyriscillatyean

in a series of special

productions
y&H0DKLNS0N RELEASE

May 3, 1924

MOVING PICTURE WORLD

could have made a big picture with this ma-
terial. Moral tone good and it is suitable
for Sunday. Had light attendance. Draw
farmers in town .of 2,500. Admission 10-20,
10-25. H. J. Longaker, Howard Theatre (350
seats), Alexandria, Minnesota.

SHOOTING FOR LOVE. (5,160 feet). Star,
Hoot Gibson. A good picture in every way.
Pleased one hundred per cent. Hoot is the
best star in pictures for us and prices are
reasonable. Moral tone good and it is suit-
able for Sunday. Had good attendance. Draw
town and country class in town of 800. Ad-
mission 10-20-25. Firkins and Law, Crystal
Theatre (200 seats), Moravia, Iowa.

SPORTING YOUTH. (6,712 feet). Star,
Reginald Denny. Good, clean-cut picture
that will please everyone. Greatest auto
race you ever saw. Thrills, spills and fun
galore. Moral tone good and it is suitable
for Sunday. Had fine attendance. Draw all
classes in town of 7,000. Admission 10-35.
R. J. M. Leon, Palace Theatre (220 seats),
Washington Court House, Ohio.

THUNDERING DAWN. (6,600 feet). Star
cast. Good program picture, that's all.
Nothing to rave about. Some will like it
and some won't. About a fifty-fifty propo-
sition. William Noble, Capitol Theatre,
Oklahoma City, Oklahoma.

WHISPERED NAME. (5,196 feet). Star
cast. Good picture. Played this family
night and was well liked. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw all classes in town of 2,000.
Admission 10-20. Henry Greife, Opera House
(450 seats), Windsor, Missouri.

Vitagraph

LET NOT MAN PUT ASUNDER. (8 reels).
Star cast. Advertise it for what it is. Good
picture; will please the educated class fine.
Don't advertise as religious picture, for it
is not. Moral tone excellent and it is suit-
able for any day. Had very good attend-
ance. Draw best class. W. C. Mclntire,
Rose Theatre, Burlington, North Carolina.

MAN FROM BRODNEY'S. (7,100 feet).
Star, J. Warren Kerrigan. This is one real
picture. Ran two nights to big business.
Scenery beautiful. Acting of Kerrigan good.
Book this and advertise and you can't lose.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Henry C. Mc-
Coy, Elite Theatre (235 seats), Golconda,
Illinois.

MAN FROM BRODNEY'S. (7,100 feet).
Star, J. Warren Kerrigan. Pleased fairly
well. We have had enough of this type of
play here and while this will average up
with the others, coming later, probably
comes in for more criticism. It bought
right will probably pay to play it. Used
everything for advertising. Had fair at-
tendance. Draw health seekers and tour-
ists. Dave Seymour, Pontiac Theatre Beau-
tiful, Saranac Lake, New York.

MASTERS OF MEN. (6,800 feet). Star,
Cullen Landis. Ran two nights and did good
business both nights to crowded houses.
Give us some more like this one, please.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw neighbor-
hood class in town of 1,100. Admission 10-
20. Henry C. McCoy, Elite Theatre (235
seats), Golconda, Illinois.

MY WILD IRISH ROSE. (7,650 feet). Star
cast. So-called special; paid the price of
three such pictures. This is the kind that
the patrons will sit an hour and a half and
walk out with a hard look on their face.
Wish they had stayed at home. Moral tone
good but not suitable for Sunday or any
other day. Had very good attendance. Draw
miners and business class in town of 1,000.
Admission 10-25. Lee Dillingham, Kozy The-
atre (200 seats), Nortonville, Kentucky.

NINETY AND NINE. (6,800 feet). Star
cast. Here Is a one hundred per cent, pic-
ture and your patrons will tell you so, and
you can buy it right. Don't be afraid of it
and you will be proud of it. Suitable for
Sunday. Draw all classes In town of 1,000.
Admission 10-15. A. E. Rogers, Temple The-
atre (240 seats), Dexter, New York.

PIONEER TRAILS. (6,920 feet). Star,
Cullen Landis. Good western. Look out in
advertising it. I advertised all Indians and
my people were fooled. I got my dope from
paper. Moral tone fair. Not suitable for
Sunday. Draw rural class in town of 850.

This Is YOUR
Department

Admission 10-25, 10-35. W. F. Haycock, Star
Theatre, Callaway, Nebraska.

Warner Bros.

LUCRETIA LOMBARD. (7,500 feet). Star
cast. A very good picture. Has wonderful
human interest. A picture worth stepping
on. Moral tone good. L. G. Roesner, Colo-
nial Theatre (800 seats), Winona, Minne-
sota.

MARRIAGE CIRCLE. (8,300 feet). Star
cast. Just the type of picture that is hit-
ting now. Moral tone okay and it is suit-
able for Sunday. Draw high class in city
of 300,000. Admission 35-50-75. Lee D.
Balsly, Liberty Theatre (1,015 seats), Kan-
sas City, Missouri.

MARRIAGE CIRCLE., (8,300 feet). Star
cast. Grab this one. It will please one hun-
dred per cent. In my opinion it is the best
picture of its kind I have ever shown. The
direction is just about perfect. Cast couldn't
be beat. The kind of picture that starts the
whole town talking. Moral tone good and it
suitable for Sunday. Had good attendance.
Draw high and middle class in city of 12,000.
Admission 10-40. C. B. Hartwig, Antlers
Theatre (500 seats), Helena, Montana.

PRINTER'S DEVIL. Star, Wesley Barry.
Not up to Wesley's other picture by a long
shot. Came close to being his finish with
us, I am afraid. Moral tone fair. Had good
attendance. Draw all classes in town of
8,000. Admission 10-20. Ned Pedigo, Pollard
Theatre, Guthrie, Oklahoma.

RAGS TO RICHES. (6 reels). Star, Wes-
ley Barry. Good picture. Pleased one hun-
dred per cent. Film old. Paid at least one-
third too much. Moral tone good. Suitable
for Sunday. Had fair attendance. Draw
town and country class in town of 800. Ad-
mission 10-20-25. Firkins and Law, Crystal
Theatre (200 seats), Moravia, Iowa.

WHERE THE NORTH BEGINS. (6,200
feet). Star, Rin Tin Tin (dog). Good pic-
ture. Moral tone good and it is suitable for
Sunday. Had good attendance. Draw small
town and farm class in town of 2,000. Ad-
mission 10-30. Wallis B.-others, Isis Theatre
(260 seats), Russell, Kansas.

Comedies

ARTIST. (Fox). Star, Clyde Cook. Bet-
ter than many of Clyde's two-reelers. He
is the equal of Pollard at pulling off numb-
skull stunts. Moral tone okay. Had extra
good attendance. Draw rural class- in town
of 400. Admission 25-30. E. D. Partridge,
Pyam Theatre (240 seats), Kinsman, Ohio.

AUTHOR. (Fox). Star, Al St. John. They
had enough good material for only about
one and a half reels when they set Al to
work on this two-reeler, so not quite up to
Al's standard, although it is a dandy at that.
Moral tone okay. Had good attendance. Draw
rural class in town of 400. Admission 25-
30. E. L. Partridge, Pyam Theatre (240
seats), Kinsman, Ohio.

BEFORE THE PUBLIC. (Pathe). Star,
Snub Pollard. A real scream. More action
than Snub is used to. Draw all classes in
town of 2,800. Admission 15-25. D. W.
Strayer, Mt. Joy Theatre (250 seats), Mt.
Joy, Pennsylvania.

BEFORE THE PUBLIC. (Pathe). Star,
Snub Pollard. Good comedy. Nuf sed. Print
good. Suitable for Sunday. Had fair at-
tendance. Draw all classes in big city. Ad-
mission ten cents. Stephen G. Brenner,
Eagle Theatre (298 seats), Baltimore, Mary-
land.

BIG SHOW, BOIS TO BOARD. (Pathe).

Stars, our Gang. Am featuring the "Our
Gang" comedies and believe they help to
draw the crowd. How the kids do love 'em
and the adults forget their troubles. Moral
tone good and you bet it is suitable for Sun-

day. Draw country class and townspeople
in town of 800. Admission usually 10-25
Guy C. Sawyer, Town Hall Theatre (250
seats), Chester, Vermont.

BLUEBEARD OF THE JUNGLES. (Mas-
terpiece). Star. Snooky. Rotten. Abso-
lutely don't even take it for a short filler
n. W. Strayer. Mt. Joy Theatre (250 seats)!
Mt. Joy, Pennsylvania.

CHAMPEEN. (Pathe— Onr Gang). As the
average of them, good, and draws the same
way. The little "Sunshine Sammy" and the
'freckled faced kid" are sure the bricks.
Moral tone okay and is always suitable for
Sunday. Had fair attendance. Draw rural
and email town class in town of 286 Ad-
mission 10-25. R. K. Russell, Legion The-
atre (136 seats), Cushing, Iowa.

CHRISTMAS. (Mr. & Mrs. Carter De-
Haven). Only a very few laughs. These
comedies do not take here and we have ten
more to run. Film fine. Suitable for Sun-
day. Draw all types in town of 2,800 Ad-
mission 10-25. R. K. Russell, Legion The-
atre (250 seats), Mt. Joy, Pennsylvania.

COBBLER. (Pathe). Oar Gang. Our
Gang comedies a sure cure for empty seats
Prints all good. Moral tone okay and it Is
suitable for Sunday. Had good attendance.
Draw all classes in big city. Admission ten
cents. Stephen G. Brenner, Eagle Theatre
(218 seats), Baltimore, Maryland.

DB HAVEN COMEDIES. (De Haven).
Stars, Mr. and Mrs. Carter De Haven. While
these comedies are well made, they do not
appeal to popular audiences. Our patrons
find very few laughs in them. Moral tone
excellent and it is suitable for Sunday. Draw
neighborhood class in city of 80,000. Ad-
mission 10-15. M. F. Meade, Olive Theatre
(450 seats), St. Joseph, Missouri.

DONE IN OIL. (Christie Comedy). Star,
Jimmy Adams. Not so good. It received
very few laughs. The poorest Christie of
the new group. The others we had were
great. Draw better class in town of 4,500.

C. A. Anglemire, "Y" Theatre, Nazareth,
Pennsylvania.

EASTER BONNETS. (Taxedo Comedy).

The first one for us of the Tuxedo come-
dies. It went across good for us and had
some funnybone ticklers in it. Draw better
class. Admission 10-15. C. A. Anglemire,
"Y" Theatre, Nazareth, Pennsylvania.

EXIT CAESAR. (Educational). A regu-
lar slapstick comedy in a hick town. There
were some new stunts pulled off which
brought hearty chuckles. Draw better class.
Admission 10-15. C. A. Anglemire, "Y" The-
atre, Nazareth, Pennsylvania.

FIDDLL\' FOOL. (HotLkinsOn). Star,
Charles Murray. Good. Ninety-nine of
Charles Murray comedies are such.
Suitable for Sunday. Had good attendance.
Draw neighborhood class in town of 4,071.
Admission 10-22. W. E. Elkin. Temple The-
atre (500 seats). Aberdeen, Mississ.ppi.

HOME BRUISE. (Chester Comedy). Star,
Snooky. Good comedy. Snooky good; lota
and lots of laughter. Draw all classes in
town of 2,800. Admission 15-25. D. W.
Strayer, Mt. Joy Theatre (250 seats), Mt,
Joy, Pennsylvania.

NO OI\E TO HAVE. (Universal). Good
single reel comedy. Moral tone okay and
it is okay for Sunday. City of 300,000. Lee

D. Balsly, Liberty Theatre (1,012 seats), Kan-
sas City, Missouri.

SAILOR MADE MAN. (4 reels). Star,
Harold Lloyd. Very clever and of a very
convenient length. Moral tone okay and it
is suitable for Sunday. Had good attend-
ance. Draw rural class in town of 400. Ad-
mission 25-30. E. L. Partridge, Pyam The-
atre (240 seats), Kinsman, Ohio.

too MUCH BUSINESS. (Pathe). Stars,

Our Gang. These kids sure are good. Ev-
erybody yells when they appear. Moral
tone good. A. F. Jenkins, Community The-
atre, David City, Nebraska.

WIDE OPEN. (Educational). A Mermaid
comedy of the golf links, with Lige Conley.
It keeps up the reputat.on of Mermaid com-
edies for good, consistent comedy and is
worth advertising with the feature. I find
all of the Educational comedies good. C. W.
Cupp, Royal Theatre (400 seats), Arkadel-
phla, Arkansas.

Serials

RUTH OF THE RANGE. (Pathe). Star,

MOVING PICTURE WORLD

May 3, 1924

Ruth Roland. On fifth episode. Pleasing
and attendance is good. Have shown all
Pathe serials since "Perils of Pauline," and
all have held up fine. Moral tone okay. Had
good attendance. Draw small town calss in
town of 3,500. Admission 10-20-30. C. T.
Meisburg, Opera House (600 seats), Harrods-
burg, Kentucky.

Short Subjects

DARK TIMBER. (Educational-Wilderness
TaleK, A scenic gem almost completely
spoiled by a detracting and assinine plot.
Why do they do such things? Draw all
classes in town of 3,000. Admission 10-25-
30. J. J. Wood, Redding Theatre (789 seats),
Redding. California.

FIGHTING BLOOD, NO. 12. (Film Rook-
ing Offices). Just finished the second series
of these unusually good pictures. If any
exhibitor hasn't bought these unusually
good pictures, get wise to yourself. Will
get the money. Moral tone good. Had good
attendance. J. J. Spandan, Family Theatre,
Braddock, Pennsylvania.

INTERNATIONAL NEWS. (Universal). An

excellent news film. Up to date and very
pleasing. William Noble, Capitol Theatre,
Oklahoma City, Oklahoma.

INTERNATIONAL NEWS. (Universal). Al-
wavs good. No program complete without a
late news. City of 300.000. Lee D. Balsly,
Liberty Theatre (1,012 seats), Kansas City,
Missouri.

LAST STAND OF RED MAN. (Vitagraph).
A single-reel of the Indian. A good bit of
entertainment. Lee D. Balsly. Liberty The-
atre (1,012 seats), Kansas City, Missouri.

LEATHER PUSHERS. (Universal )j Star,
Reginald Denny. Excellent pictures and al-
ways very pleasing. William Noble, Empress
Theatre, Oklahoma City, Oklahoma.

SECOND SERIES OP PIC H TING BLOOD.
<F. B. O.). Am on the fourth round and this
series is holding up even better than the
first and that's saying a great deal. Draw
college class in town of 4,000. C. W. Cupp,
Royal Theatre (400 seats), Arkadelphia, Ar-
kansas.

MYSTERIES OF THE SEA. (Pathe —
Aesop's Fables). One of the nicest one-half-
reel Aesop's Fables you could wish for. It
is interesting to the finish. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw farmers in town of 2,500.
Admission 10-20, 10-25. H. J. Longaker,
Howard Theatre (350 seats), Alexandria,
Minnesota.

PATHE NEWS. (Pathe). This news reel
is consistently not only good, but excellent.
William Noble, Empress Theatre, Oklahoma
City, Oklahoma.

TAKING A CHANCE. (Pathe). A dandy
one-reeler, showing athletics in both slow
and regular speed. Scenes of Babe Ruth in
action, steer busting, pole vaulting, etc.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw farmers
in town of 2,500. Admission 10-20, 10-25.
H. J. Longaker, Howard Theatre (350 seats),
Alexandria, Minnesota.

Miscellaneous

BLASTED HOPES. (Arrow). Star, Ed-
mund Cobb. Fair. Print so new that ma-
chines were all covered with emulsion. Wish
all the exchanges could send prints as good

Keep the Pages

GOING BIG and
GROWING BIGGER

as this one. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
neighborhood class in city of 15,000. Admis-
sion 10-15. Ulysses A. Pousant, Bijou Thea-
tre (500 seats), Waterville, Maine.

DARLING OF THE RICH. (Slate Right —
Whitman Bennett Production). Star, Betty
Blythe. (6,260 feet). Good program picture
but didn't do much at box office. No draw-
ing power. Poor paper. Moral tone good
and it is suitable for Sunday. Had poor at-
tendance. Draw college students in town
of 2,100. Admission 15-25. R. X. Williams,
Lyric Theatre (250 seats), Oxford, Mis-
sissippi.

END OF THE ROPE. (State Right). Star,
Big Boy Williams. Fair western. His last
pictures not so good as the first ones he
was in. Big Boy is popular here. Moral
tone good and it is suitable for Sunday.
Had average attendance. Draw neighbor-
hood class in city of 15,000. Admission 10-
15. Ulysses A. Pousant, Bijou Theatre (500
seats), Waterville, Maine.

FIGHTING STRAIN, (William Steiner).

Star, Neal Hart. Very good. Different from
the type of westerns that he usually stars
in. Hart in the role of a returned soldier.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw neigh-
borhood class in city of 15,000. Admission
10-15. Ulysses A. Pousant, Bijou Theatre
(500 seats), Waterville, Maine.

FIGHTING JIM GRANT. (Ward Lascelle).

Star, Lester Cuneo. Lots of flaws can be
found in the acting of the minor characters
in this picture, but, for houses that are after
action stuff with excellent photography, here
is a production that will surely live up to ex-
pectations. The action is fast and fierce and
there are plenty comedy situations. Had them
standing up, yelling, most of the time. Moral
tone fair but it is not suitable for Sunday.
Had good attendance. Draw general class in
town of 1,000. Admission 10-25, 15-35. H. H.
Hedbeig, Amuse-U Theatre, Melville, Louis-
iana.

GOLD MADNESS. (5,860 feet). Star, Guy
Bates Post. The star is no doubt a good
actor but entirely out of his berth in this
picture as he made love to two young girls,
but my audience knew he was too darned
old. Program picture. Moral tone good and
it is suitable for Sunday. Had poor attend-
ance. Draw average middle class in town
of 4,000. Admission 10-20. Empress Theatre
(350 seats), Webb City, Missouri.

ISOBEL. (Flaming Barriers). Curwood
story. (Arrow). Very good program picture,
with good story. Had several favorable
comments on this one. Good moral tone,
suitable for Sunday. Had good attendance.
Draw miners and factory people, town of
900. Admission 10-25. Lee Dillingham,
Kozy Theatre (250 seats), Nortonville.
Kentucky.

KI.Xi CREEK LAWj (I'hotodraraa). Star,

Leo Malaney. Good picture. Usual advertis-
ing. Moral tone good. Had fair attendance.
Draw all classes and town people in town
of 450. Admission 10-20, 15-35. A. F. Thomas,
Pastime Theatre (250 seats), Almyra,
Arkansas.

LUCK. (C. C. Burr). (6 reels). Star,
Johnny Hines. A very good comedy drama
and really a very good little picture. Moral
tone good, suitable for Sunday. Good at-
tendance drawing town and country class,
town of 500. Admission 10-25. A. F.
Schreiver, Oneida Theatre (225 seats), Oneida,
South Dakota.

MALE WANTED. (Lee — Bradford). Star,

Arthur Housman. Very good comedy drama.
Suitable for Sunday if one or two scenes are
cut out. All male attendance, excepting one
girl, and she is deaf and dumb, so she
couldn't go to the Mission for Women. Poor
Lenten season. Draw neighborhood class in
city of 15,000. Admission 10-15. Ulysses A.
Pousant, Bijou Theatre (500 seats), Water-
ville, Maine.

HAN FROM NEW YORK. (State Right).

Star, Fred Church. A fair western and noth-
ing extra. Not much action for a western.
Suitable for Sunday. Had good attendance.
Draw working class in city of 14,000. Ad-
mission 10-20. G. M Bertling, Favorite The-
atre (187 seats), Piqua, Ohio.

SECRET OP THE PUEBLO. (William

Steiner). Star, Neal Hart. Good. Hart's pic-
tures have always a lot of action. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw neighborhood class
in city of 15,000. Admission 10-15. Ulysses
A. Pousant, Bijou Theatre (500 seats), Wat-
erville, Maine.

<I'IBER AND THE ROSE. (Principal >.

Star cast. Very strong picture. Much bet-
ter than a lot of so-called specials. Some
very forceful acting and taken all together
would suggest buying at a reasonable figure.
Pleased very well and had splendid com-
ments. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
all classes in town of 2,500. Admission 10-
20-28. S. Spicer, Miami Theatre (450 seats).
Franklin, Ohio.

SUPERSTITION. (Lee-Bradford).

cast. Very poor feature. Actors looked
foolish. Moral tone fair. Had fair attend-
ance. Draw neighborhood class in city of
15,000. Admission 10-15. Ulysses A. Pousant,
Bijou Theatre (500 seats), Waterville, Maine.

SURE FIRE FLINT. (C C. Burr). Star,
Johnny Hines. Here's one you can run
to the entire satisfaction of your audience,
no matter who or what they are. It's laugh-
able, clean and good. Moral tone good and
suitable for Sunday. Had very good at-
tendance. Draw better class in town of 6,000.
Admission 25-30. Lester T. Husted, Hastings
Theatre (660 seats), Hastings-On-Hudson.
New York.

TEN NIGHTS IN A BARROOM. (Arrow).

Star cast. (8 reels). Procured from Arkan-
sas Specialty Film Company. Would have
been very good If the print hadn't been junk.
Ye gods, such a print. Baby Ivy Ward a
real little star (between jumps in film).
Moral tone okay and it is suitable for Sun-
day. Had good attendance. Draw oil and
farm class in town of 608. Admission 10-
25. J. A. Herring, Play House Theatre (249
seats), Strong, Arkansas.

Scenes from C. B. C.'s latest production, "Pal o' Mine."

May 3. 1924

MOVING PICTURE WORLD

Scenes from Pathe's "Flickering Youth," a two-reel comedy starring Harry Langdon
and produced by Mack Sennett.

N. Y. Exhibitors to Convene in
Buffalo; Say Brandt to Retire

Lining Up Big Stories

C. B. C. New Series to Be Released
Under Name of "Perfection
Pictures"

This week has been an extremely busy
one for Jack Cohn, vice president of the
C. B. C. Film Sales Corporation. He has
devoted practically all of his time searching
for possible material to be used as film
stories in the new series of Perfection Pic-
tures to be released by C. B. C. this com-
ing season.

Mr. Cohn stated today that he has se-
cured the motion picture rights to eight
stories ; each one of these stories contains
the necessary box-office punch as suggested
by the following titles : "The Battling Fool,"
"Fatal Kiss," "Women First," "The Woman
Hater," "The Fearless Lover," "A Fight for
Honor," "All for Love" and "The Price He
Paid."

Shooting continuity has been completed
on "The Battling Fool" and Harry Cohn,
who is in charge of production at the C. B.
C. West Coast studio, wires that they have
just completed the scenario on "Fatal Kiss."

William Fairbanks and Eva Novak will be
the featured players in this series of eight
Perfection Specials in addition to the "all
star" casts which will be announced at later
dates.

Finishes "Tiger Love"

"Tiger Love," George Melford's latest
production for Paramount, which co-
features Antonio Moreno and Estelle Taylor,
has been completed and sent to the labora-
tory for its final editing and titling.

Adapted by Howard Hawks from the
opera, "The Wild Cat," "Tiger Love" is said
to be the most colorful drama of Spanish
life which has been filmed since "Blood and
Sand." It is the love story of a famous
bandit and the daughter of an aristocrat.

Snitz Edwards, Monti Collins and Edgar
Norton are included in the supporting cast.

Postmaster Aids
Film Shipments

As a result of numerous complaints
filed with the Post Office Department by
moving picture exchanges, regarding the
failure of postmasters to return prompt-
ly undeliverable films, the Third Assist-
ant Postmaster General has instructed
all postmasters to exercise the greatest
possible vigilance to see that films when
not accepted by the addressee are
promptly returned in accordance with
the sender's instructions on his return
card where the address label bears a
pledge to pay return postage.

"The question of time is an important
factor in the case of motion picture
films," the new orders point out, "as the
films are contracted1 for by different
theatres for certain definite periods, and
it will readily be understood that any
delay in transmission of such films, such
as the failure of a postmaster to return
them as requested in the return card,
may prevent their use at the time sched-
uled and consequently result in loss and
embarrassment."

By TOM WALLER

THE annual convention of the Motion
Picture Theatre Owners of New York
State will probably be held in Buffalo
about the middle of June, according to
William Brandt, president of the organiza-
tion. Cities in upper New York have of-
fered the showmen attractive inducements,
especially the Albany Chamber of Commerce,
but as things now stand, Brandt says, the
invitation of Buffalo's enterprising mayor
doubtless will be accepted.

Although he refused to make any com-
ment, it is understood that Brandt will not
be on the platform for re-election. From
authoritative sources it is gathered that the
present incumbent's many business interests,
including the ownership of five theatres, are
so pressing as to necessitate his devoting
his entire time to them. Such an office-
holder should devote all his time to the ex-
ecution of his work for the organization, is
an expression credited to Brandt. The job
is one that requires the full time of any ex-
ecutive, who should be remunerated with a
salary commensurate in proportion, or noth-
ing less than $25,000 per year. The latter is
also gathered as having come from the or-
ganization's head.

This last year especially has been a busy
one for the M. P. T. O. N. Y. president.
Twelve pieces of legislation at the State
capitol, each having a primary effect upon
the exhibitor, have been under his contem-
plation without the exception of a single
day.

The attention of the organization has been
called to a state of affairs reported to be
existent in Norwich, N. Y. The three ex-
hibitors of that town arc being laced by a

group of local reformers who seek, it is
said, to abolish Sunday showings.

Under the State law such showings are
optional, so that with the sanction of local
officials, already said to have been obtained,
the matter will be decided by the people at
a referendum taking place early next month.

Under New "U" Contract

Jack Hoxie Starts First Feature,
"Fighting Fury"

Plans have been completed for Jack
Hoxie's next Universal feature, "Fighting
Fury," which will start, under the direction
of Clifford Smith, next week.

The new picture is adapted from "Triple
Cross for Danger," a story by Walter Co-
burn. Hoxie will play both father and son
in the new picture.

A big cast will be assembled for the story,
and "Bunk," the big shepherd dog from
Australia will have an important part.

Latest Gilbert Feature

Production has been started at the Wil-
liam Fox West Coast Studios on the latest
program feature "Colorau," which stars
John Gilbert. This is a story by Jessie
Maud Wybro. Howard Mitchell is directing
this production and the scenario was pre-
pared by Dorothy Yost.

"Happy Days" Comedies

Work started this week at the studio of
the Totten and Hurley combination at West-
erly, R. I., on the first of a series of come-
dies this team will make under the title of
"Happy Days," featuring children.

MOVING PICTURE WORLD

May 3, 1924

Cobb Joins C. B. C.

Appointment of F. Heath Cobb as director
of publicity and advertising was announced
this week by Joe Brandt, president of
C. B. C. Film Sales Corporation. The ap-
pointment is effective immediately, and Mr.
Cobb this week took up his new duties. He
will exercise a supervision over the selec-
tion of stories, in addition to his advertising
and publicity duties.

To Support Viola Dana

Viola Dana's newest Metro starring pic-
ture, "The Beauty Prize," from a Saturday
Evening Post story by Nina Wilcox Put-
nam, went into production last week under
the direction of Lloyd Ingraham. The cast
supporting Miss Dana consists of Pat
O'Malley, Eddie Phillips, Eunice Vin Moore,
Edward Connelly, Edith Yorke, Joan Stand-
ing and Fred Truesdale.

Booked for Summer

For the past several weeks Pathe branch
offices have been experiencing an unusually
heavy demand for Hal Roach's feature ver-
sion of Jack London's famous dog story,
"The Call of the Wild," which is being dis-
tributed by Pathe Exchanges, Inc. In prac-
tically every instance, the picture has been
booked for June or July presentation. In-
vestigation disclosed that the Alaskan setting
of the picture, with its snow-country back-
grounds and typically northern atmosphere
is considered by exhibitors to make this pro-
duction admirably suited to summer pro-
grams.

Jack Pickf ord's Latest

The first few hundred feet of film passed
through the camera last week for Tom J.
Geraghty's initial independent production in
which Jack Pickford is starring, and which
is being filmed at the Picxford-Fairbanks
studios, Hollywood, under the title of "The
End of the World."

Pick Leading Players

Ramon Novarro and Enid Bennett have
been selected by Fred Niblo to p,ortray the
leading characters in his new production for
the Metro-Louis B. Mayer forces, "The Red
Lily," which was earlier announced under
the working title of "Judgment." "The Red
Lily" is the first story Mr. Niblo has ever
written directly for the screen.

Boston Convention to Hear

Report on Legislative Work

EGISLATION affecting theatre owners
has greatly intensified interest in the
coming national convention of the
Motion Picture Theatre Owners of America
at Boston because of the advances being
made in this relation by President Sydney
S. Cohen and other national officers. Through
moves under way at Washington, millions
of dollars will be saved theatre owners an-
nually. The increase in the prestige of the
exhibitor through the favorable impression
his representatives have made on govern-
ment officials at Washington is worth even
more in a business way than the actual
money saved. A complete report of these
procedures will be made at the Boston con-
vention which will be held at the Copley
Plaza Hotel on May 27, 28 and 29.

There will be a meeting at the headquar-
ters of the Motion Picture Theatre Owners
of Massachusetts in Boston on Tuesday next
to make final convention arrangements. This
meeting will be attended by Sydney S. Cohen,
national president; M. E. Comerford of
Scranton, Pa., national director; Joseph
Walsh, president of the M. P. T. O. of Con-
necticut; E. M. Fay, president of the M.
P. T. O. of Rhode Island; Jacob Lourie,

president of the M. P. T. O. of Massa-
chusetts; Dave Adams, president of the M.
P. T. O. of New Hampshire, and other offi-
cers from these states, as well as C. M.
Maxfield of Hartford; Louis Sagal, general
manager of the Poli Enterprises of New
Haven; M. J. O'Toole, chairman of the Na-
tional Public Service Department; Henry
Wasserman of Roxbury, chairman of the
convention Committee; Ernest Horstman,
secretary of the Massachusetts body; Joseph
Seider, chairman of the board of directors
of the New Jersey organization; Al Elliot
of Hudson, N. Y., and others.

Advices have reached national headquar-
ters of the election of delegates in Arkansas,
which include State President Eli W. Col-
lins of Jonesboro, Secretary O. C. Hauber
and C. A. Lick, a member of the National
Board of Directors.

A large delegation of Theatre Owners
will come from Wisconsin, whose members
will put in a bid for the 1925 convention.
President Fred Seegert will head the dele-
gation and will have with him representa-
tives from the Mayor of Milwaukee and
the Board of Trade there, asking for the
convention in an official way.

F. B. O.'s "Spirit of U. S. A."
Has Many Exploitive Angles

(HE Film Booking Offices announce
that the definite release date of
Emory Johnson's fifth production,
"The Spirit of the U. S. A.," co-starring
Mary Carr and Johnnie Walker, will be
May 12. F. B. O. has already started its
high-pressure advertising and exploitation
campaign on the big Johnson feature.

The initial stunt on "The Spirit of the
U. S. A." was a recruiting tie-up with the
212th Artillery, Anti-Aircraft, of the New
York National Guard, which paraded
through Times Square. More than 1,000
soldiers, 400 horses and riders, motor lorries,
tanks, machine guns and other equipment of
modern warfare took part in the stunt. Ban-
ners advertising the forthcoming Johnson

Scene of F. B. O.'s initial stunt on Emory Johnson's "Spirit of the U .S. A." A tie-up
was made with the 212th Artillery resulting in a parade down Broadway.

production were tied onto the motor lorries
and tanks and carried by the regimental
band. On Broadway about 35,000 heralds ad-
vertising "The Spirit of the U. S. A." on one
side, and the 212th Artillery on the other
were distributed by the soldiers.

This stunt is said to be only the start of
the exploitation campaign in Manhattan and
throughout the country. Four parades, down
the White Way, are also scheduled for the
near future.

Another interesting feature of F. B. O.'s
stunt, is that the various commanders have
indicated they are willing to help first runs
and subsequent runs in repeating the re-
cruiting stunt. In addition to this, they will
lend the theatres all kinds of war parapher-
nalia guns, gas masks, wagons, horses and
a thousand and one things that an exhibitor
can use as a lobby display and for ballyhoo
purposes. There is no city in the United
States in which this stunt cannot be pulled.

Another thing that will help exhibitors in
securing the co-operation of National Guard
commanders, is the fact that the huge tattle
scenes of "The Spirit of the U. S. A." were
filmed with the complete co-operation of the
U. S. Government at the army reservation
in San Francisco. More than 600 feet of
battle scenes were contributed by the war
department, the scenes having been filmed
by doughboys under fire in France. These
pictures have never before been shown on
the screen, F. B. O. reports.

The vastness of Johnson's new picture is
indicated by the fact that more than one
hundred thousand troops are shown in ac-
tion in the various scenes of warfare. Nearly
ten thousand guns appear in many of the
scenes depicting the bombardmei.t of Rheims,
Chatteau Thierry and other battles.

May 3, 1924

MOVING PICTURE WORLD

Scores in Hartford

Manager of Capitol Writes C. B. C. on
"The Barefoot Boy"

C. B. C. Film Sales Corporation announces
that it is in receipt of a letter from J. F.
Clancy, mar.iger of Poli's Capitol Theatre,
Hartford, Con. In the communication
Clancy praises c. B. C.'s "The Barefoot Boy"
and attributes a good bit of the success he
had with this production to the fact that he
held it up particularly as an attraction for
school kiddies.

"The Capito; seats 3,500 persons," he
writes." At the opening matinee the theatre
was crowded to capacity one hour after the
doors opened. Capacity ruled the next day
and the next, the latter being Saturday
which turned out to be the biggest in point
of attendance in the history of the house."

New Company Formed

Paul Schofield, scenario writer, and
William K. Howard, formerly a director
with Fox, Truart, Tiffany and R-C, have
formed the Schofield-Howard Productions,
contracted a release for four feature-length
pictures and arranged the finances of the
series. Production of the first starts at the
Ince studio this month. It is an adaptation
by Schofield of a story in the Saturday
Evening Post by Richard Connell, "The
Tropic of Capricorn." Howard will direct
and Schofield handle the business end. An
all-star cast will be used.

Allen in New York

E. H. Allen, general manager of the units
producing comedies for the Educational
Film Exchanges, Inc., program at the Fine
Arts Studio in Los Angeles, is in New York
conferring with E. W. Hammons, president
of Educational Film Exchanges, Inc., re-
garding production plans for the coming
fall and winter.

Mr. Allen was accompanied east by Fred
Hibbard, who has been directing Lloyd
Hamilton in his last few pictures. Mr. Hib-
bard will visit friends and relatives before
returning to Los Angeles.

Sells to Greater Features

Greater Features Inc., of Seattle, Wash.,
have purchased the Lee-Bradford special
production "Captain Kleinschmidt's Adven-
tures in the Far North" for their five offices
in the North West.

RICHARD BARTHEMLESS in "The
Enchanted Cottage," a current First
National release, was lauded by New
York photoplay critics who reviewed the
picture when it opened at the Broadway
Strand recently. Not only New York, but
representative reviewers from other cities,
were unstinted in their praise of the acting
of Barthelmess and Miss McAvoy and in
the excellent handling of the unusual theme
by Director John S. Robertson.

"One of the finest motion picture dramas
which we have ever seen," said the New
York World. "We want to advise everyone

TEN years ago this week Mark Strand
established an epoch in the advance-
ment of filmdom when he opened in
Manhattan what is conceded by the old
timers and authorities to be the first million
dollar theatre, the first movie theatre to
have a symphony orchestra and the first to
score pictures to music and introduce the
ballet and other divertissements.

Moe Mark, president, and Joseph Plun-
kett, managing director, have thus set aside
this week of April 20 as one to honor the
passing of the first decade of the Mark
Strand's brilliantly successful and inspiring
existence. The originality, foresight and
efforts of the Mark Sirand's highest policy
may be credited with having largely pro-
moted the better class of pictures to the
standard of recognized artistry, a standard
that is fast coming into its own even in the
remotest sections of the globe.

As part of the observance of this anniver-
sary the Mark Strand this week is sending
to its patrons and friends a souvenir pro-

to go and see the beauty of this gem of
intimate cinema dramatics." "Gaze on 'The
Enchanted Cottage,'" wrote the reviewer
in the Herald Tribune, "and never again
will you believe it when they tell you that
pictures are in their infancy and that the
surface has only been scratched."

Chicago Tribune: "Richard Barthelmess
is quoted as believing he does the best act-
ing of his career in 'The Enchanted Cot-
tage.' I believe him. Also little May Mc-
Avoy will astonish you. From every stand-
point you will find 'The Enchanted Cottage'
an exquisite production. It has been di-

gram in which is told the history of the
theatre which has done so much for the
betterment of the industry and the public.
Managing Director Plunkett has arranged to
have many movie celebrities distribute these
programs at the Wednesday matinee. •

In this program are numerous laudatorv
letters from chief officials of the state and
city. Governor Smith's letter in part states :
"The Strand indeed led the way to a new
and larger development of the motion pic-
ture. It was the first to introduce the so-
called modern picture entertainment.''

"Personally and officially I pay high trib-
ute to the Mark Strand Theatre, an insti-
tution of beneficence and a harbinger of
happiness," writes Mayor John F. Hylan.
Speaking of the theatre's tenth anniversary,
the Mayor comments : "To have provided
amusement and edification during that pe-
riod for a patronage eight times our total
city population of six millions is a unique
tribute to the character of the performances
given."

Blaney Shipping Prints

Prints of "One Law for the Woman," the
Charles E. Blaney melodrama which Vita-
graph is releasing, are being shipped to all
branches.

rected by a man who displays that rare
combination — sympathy, imagination, and
common sense." New York American : "For
those who lixe fine things in pictures I rec-
ommend 'The Enchanted Cottage.' "

Baltimore Evening Sun : " 'The Enchanted
Cottage' contains an underlying idea so truly
beautiful and fragile that we feel pretty
much like putting on gloves to handle it,
even for a few moments. It has been a long
time since the movies have bothered them-
selves to give us anything quit so exquisite,
so satisfying, so poetic, as this photoplay."

New York Evening World : "In all our
picture-going experience we have never seen a
better made or more charming photodrama."

OFFICIALS OF THE STRAND THEATRE
Moe Mark, president, and Joseph Plunkett, managing director.

New York City's Mark Strand
Celebrates Tenth Anniversary

'Enchanted Cottage" Is Lauded
by Critics All Over Country

MOVING PICTURE WORLD

May 3, 1924

Paramount Forms 100 Per Cent
Club for Its Sales Employees

GEORGE SIDNEY
Who has been signed by Samuel Goldwyn
to play Abe Potash in "Potash and Perl-
mutter in Hollywood" in place of Barney
Bernard, who died recently.

Knickerbocker Appointed

Charles Knickerbocker previously in
charge of the Hodkinson branch at Kansas
City has been transferred to Minneapolis
where he will assume the duties of branch
manager E. E. Reynolds who has resigned.

FORMATION of the Paramount 100 Per
Cent Club and the provision for group
insurance of salesmen, head bookers
and exchange advertising sales managers,
were outstanding announcements made by
General Manager S. R. Kent at the divisional
sales convention of the Paramount depart-
ment of distribution which closed a three-
day session at the Hotel Pennsylvania in
New York Saturday.

As stated by Mr. Kent, the Paramount
100 Per Cent Club will be a continuing or-
ganization with changing personnel and will
be made up of eighteen salesmen who, be-
cause of their character, deportment and ef-
ficiency are deemed best representative of
Paramount in the field. This group will
meet yearly as a council, will sit in on ses-
sions of the company's executives and by
the exchange of ideas will be able to advise
on the operations of the company from the
viewpoint of the men in the field. Promo-
tions in the department will be made from
the 100 Per Cent. Club.

In addition to these advantages, each
member of the club will receive an annual
bonus of $750 and a paid up life insurance
policy in the Equitable Life Assurance So-
ciety for $3,000. The first year a salesman
becomes a member of the club the life in-
surance will be for the term of two years.

Three Program
for Fox

Pictures

Release in May

THREE star series attractions and one
Sunshine Comedy are scheduled for
release by Fox Film Corporation dur-
ing May. The program pictures will fea-
ture Tom Mix, Charles Jones and John Gil-
bert.

"The Trouble Shooter," which will be re-
leased on May 4, is the latest William Fox
production starring Tom Mix. The story and
scenario is the work of Frederick and Fanny
Hatton. John Conway directed. Kathleen
Key has the leading feminine role. The
other principals are Earl Fox, J. Gunnis
Davis, Howard Truesdale, Frank Currier,
Mike Donlin, Dolores Rousse, Charles Mc-
Hugh and Al Freemont.

Charles Jones' latest starring vehicle, "The

Circus Cowboy," will be released the week
of May 11. William Wellman directed. Louis
Sherwin wrote the story and Doty Hobart
the scenario. The cast includes Marian
Nixon, Jack McDonald, Ray Hallor, Mar-
guerite Clayton and George Romain.

"The Lone Chance," with John Gilbert
featured, will be released on May 18. Howard
Mitchell directed. The story is by Fred Jack-
son and the scenario by Charles Kenyon.
Evelyn Brent is Gilbert's new leading woman.
Others in the cast are John Miljan, Edward
Tilton, Frank Beal, Harry Todd and Florence
Wix.

"When Wise Ducks Meet" is the title of
the William Fox Sunshine Comedy which
will be released the week of May 4.

If the salesman qualifies for a second year
in the club, the policy will run for five

years.

According to the group insurance plan,
each salesman, head booker and advertising
sales manager who has completed six months
of continuous service is insured on a straight
life policy for $1,000.

The policies, which are issued by the
Equitable Life Assurance Society and are
non-assignable, were distributed at the con-
vention by Mr. Kent and are dated
March 1.

Each policy-holding employee is given a
quota to fill during the fiscal year ending
April 30, and should he be successful in
filling this quota he has his insurance in-
creased to $3,000, to be in force throughout
the succeeding year. The insurance is car-
ried free of any expense to the insured, so
long as he remains in the employ of the
Department of Distribution. In case of total
disability through injury or disease the full
amount of the insurance will be paid in cash
installments starting six months after the
submission of proof of disability. In a
signed letter incorporated in each policy Mr.
Kent said :

"I trust you will recognize in this arrange-
ment an effort to give a concrete manifesta-
tion of a very genuine interest which I feel
in all of you who are associated with me
in the work of keeping Famous Players
'Paramount' in the world of motion pictures
and at the same time of maintaining in our
department of distribution a real human
family where men are interested as much
in the helpful effort of one for the other
as in achieving dollars and cents results."

Irving Lesser on Tour

Irving M. Lesser, vice-president of Prin-
cipal Pictures Corporation in charge of dis-
tribution has left New York for New Orleans
where he will confer with his brother, Sol
Lesser, president of Principal Pictures, and
MUe Rosenberg, secretary of the company,
regarding the future plans for the organiza-
tion. Principal has an elaborate program in
sight.

Marion, Jr., Titling-

George Marion, Jr., son of the noted stage
star of the same name, has replaced Darryl
Francis Zanuck as scenarist of the "Tele-
phone Girl" series for F. B. O. Marion is
also titling these gems of comedy which are
being directed by Mai St. Clair and which
feature Alberta Vaughn.

Scene* from Arrow'* new serial, "Day* of '49,"

Selling thePiOURE to the Public

EDITED BY EPES WINTHROP SARGENT

Harrison Makes His Hook-up Page Aid

in Gaining Big Poster Window Display

EVEN now there are still new angles to
the hook-up or co-operative page.
J. P. Harrison, of the Hippodrome
Theatre, Waco, Texas, has found a new and
very useful angle to the old stunt. He uses
it as the basis of a poster display, though
it was not announced as 9uch.

His first stunt was to tie the News-
Tribune to the idea by letting that news-
paper present the idea. Then he got eleven
advertisers, one for each of the letters form-
ing the word Scaramouche. This is the way
the page looked :

FREE $100.00 IN HIP

P0DR0ME THE/

Jj|^er$irJe Market

5. J FgAA&M

ITRE TICKETS FREE!

/5Bt&L MART
K» PRING
V^gk TYLF.S

AT1SF ACTION

*IL\ \:% i» (MS

mwnur ua 10 ii*
um m smi*g

MILLINERY ~4 FOOTWEAR

®ffi Ml

Recounts

CBtttHC SAVIKCS

Accovm i™"!!!?^

We Welcome New Accounts

—The
First State Bank
& Trust Co.

^UlenPorterCo.

^^Xf for the
Bicycle Races

HAuTnSHERJIRECO

Repair Co.

I f5I

indereiia

^ »4AS ^

ore to Fidift

lUl ickle
Studio

(^^d Bauerle

■m Jeweler "»*r

llii^l' ■■■■■ Bakery

A Metro Release

THE CO-OPERATIVE PAGE

The terms required the reader to "guess"
the title of the play formed by the letters,
assemble these in proper order to spell the
word and to list the spaces from which each
letter was taken. This last was to impress
the names on the contestant's mind and give
the merchant some return for his investment
in space.

The best replies were to be awarded prizes
ranging from a three months' pass to the
Hippodrome to a single to ten, and twenty-
five more singles to the Victory Theatre, a
sister house. "Neatness and cleverness"
were to be deciding factors, and this was
what Mr. Harrison was counting on.

Many Clever Stunts

A study of the large picture showing the
drug store window in which the replies
were posted all show that most of the en-
trants made either a horizontal or vertical
strip of the letters. About ninety-five per
cent, of the entries simply eliminated them-
selves, but there were enough of the clever
ones to build up a display.

The first prize went to Miss Bertha Shead,
who easily carried off the honors with a cut-
out doll about 16 inches high, with a dress

of wall-paper, a real bead necklace and cot-
ton hair. In the window cut she will be
found comfortably nestling against Novarro's
shirt front.

f%
! X*v

A Metro Release

THE FIRST PRIZE WINNER

The second prize was a sheet which might
have been used for a trade paper advertise-
ment. The pictures are colored and the title
is tinted. The lettering is extremely neat.
It was submitted by Mrs. F. B. Sites.

The third prize went to a combination of
the letter s with a front page cutout from

AUCTDO OlCTUOC

BEX INCBAM S

Scaramouch*

RAMON NOVABBO ALCE TE«v LEW5 3TONC

A Metro Release

THIS WAS SECOND

the Saturday Evening Post which was not
very appropriate. Most of the effort was
put in on the key sheet which accompanied
the design, as required.

Plenty for Show

All told there were about forty cards
which made a good window display, while
the remainder served as trimming and to
bulk on the floor of the window, which was
just a comfortable proportion.

These were all shown in the window of a
drug store which promised the space for a
three-day run. It was hard work to get
the store to promise the window, even for
three days, but when the management saw
the crowd attracted by the display, plus
front page advertisements in the newspaper,
it asked that the exhibit be undisturbed
until the close of the run. Naturally Mr.
Harrison interposed no objection.

A Metro Release

HOW HARRISON'S DISPLAYS FILLED A STORE WINDOW
Grudgingly granted for a three day display, the "Old Corner Drug Store" asked that
the exhibit be kept until the end of the engagement because of the large crowds
attracted by the display and the mention the newspaper gave to the exhibition.

MOVING PICTURE WORLD

May 3, 1924

Production Hints from Edward L. Hyman

Managing Director, Mark-Strand Theatre, Brooklyn

The single stunt presents many angles, all
of which are good. In the first place it gave
a page display to a title which would profit
from extra advertising.

Then it hooked the newspaper to consid-
erable front page publicity, mostly in the
form of two or three inch singles.

It got a window for more than a week
for an exhibit of such interest that people
stood before it for five to fifteen minutes
instead of giving the usual passing glance,
and it gave point to other advertising
angles.

Other Ideas

In addition to this stunt Mr. Harrison
worked the book hook-up, used the largest
mailing list he has ever sent out and made
a distribution of tagged lifesavers to the
office buildings. In the book store he used
an electrically lighted sign on a triple flasher
which brought out the words "Rex Ingram's
Scaramouche" one word at a time, impress-
ing each word separately, with better effect
than where the entire line is flashed at once.

And finally the head of the English De-
partment in the Waco high schools urged
every pupil to see the picture.

It put it over so well that there was not
a single complaint at the advanced prices
and a crowded business through the en-
gagement.

Antique Exhibit a
Scaramouche Help

J. M. Edgar Hart spread himself on Scara-
mouche. He made the usual taxi hook-up,
which is almost standard on this title, and
he went much further.

His best bet was a display of antiques in
the window of a prominent dry goods store,
the exhibit being sponsored by one of the
local papers. Most of the exhibits were
Mexican, but there were old samplers, a
cane, a very old painting and several arti-
cles of jewelry.

There was sufficient to give a comfortably
full window and each object was numbered
to correspond with a catalogue placed on
either side. This insured a proper display
for the entries, none of the small objects
l;c ng obscured by explanatory cards, while
at the same time ample explanation was
given.

IN striking contrast to the previous
week, when only the picture and a short
prologue were given, the line-up with
Richard Barthelmess in "The Enchanted
Cottage" covered seven incidents, three of
which were film and four music. The fea-
ture itself ran one hour and twenty minutes,
while the comedy, "My Friend'' (Pathe),
took up twenty minutes, and the Topical Re-
view seven minutes. The whole show was
two hours and ten minutes in length.

In keeping with Holy Week there was a
stage number using "The Palms" (Faure),
with women's chorus of ten, a soprano and
six girls in pantomime. The other musical
numbers were balanced between instrumen-
tal, vocal and ballet to round out a program
of great variety. These presentations took
up, altogether, twenty-three minutes.

"The Palms" was set with a huge church
window back drop, a transparency behind
which were deep orange open box lamps. To
left and right were double rows of palms,
with five singers to a side. Dancers were
posed as angels and a Madonna, apparently
part of the window design but coming to
life in pantomime during the singing of the
song. The set lighting was light blue, me-
dium blue and deep blue. This number took
four minutes.

The overture was Friedman's "Slavonic
Rhapsody," eight minutes, with the follow-
ing lighting: Color blend Mestrum flood of

The lobby display offered a characteristic
fleur-de-lys design, but showed a different
from usual treatment, the medallion portraits
being worked in between the points instead
of on the petals, as is usually done. Gutier-
rez writes his own tickets on art work.
Generally he can beat the suggested designs.
Between them they got out a very satisfac-
tory front to back up the exploitation ideas,
and Mr. Hart could pay the film rental with-
out dipping into Louis L. Dent's bank roll.

Poor business is a state of mind. Get your
patrons in a better menial state by boosting
and you will find they can spare ticket money.

160 amperes covering entire stage from the
booth. Magenta and dark violet floods, two,
from the dome on the orchestra. Blue foots
and borders large stage; red coves, light blue
transparent columns at either side of
proscenium. New gold draw curtains over
production stage.

The Scarf Dance was set with silver cyclo-
ramic background, and a transparent fabric
column at either side of the stage. A scrim
was drawn across the production stage. So-
prano soloist center stage in Egyptian cos-
tume, and dancers huddled on the floor left
stage, in drapes. Dancers remained prone
during the selection, "Longing," and then as
the soprano reclined upon a plush draped
couch back-stage, arose for the Scarf Dance.
This number, which took up seven minutes,
was lighted as follows : Vari-colored spots
from the sides on the set ; deep violet floods
from the booth on the musicians, blue bor-
ders, inside strips blue, one green cove and
one blue.

Estelle Carey, soprano, sang "The Call of
Maytime" (Brahe) on the large-stage apron.
The time was four minutes and the lights
included deep violet flood from the dome on
the orchestra. Light pink spot from the
booth on the singer. Blue borders, one blue
cove and one green, lights on one-half. In-
side strips blue.

The organ recessional was Wagner's
"Tannhauser March."

Passes for Tickets

Because the local street railway company
had just put into use a commutation ticket
system on its interurban section, Cliff Den-
ham, who runs the First National pictures in
Victoria, B. C, got a lot of advertising.

Very simple. He just told the traction
company that their tickets would be good
for Thursday matinees at the Victoria dur-
ing April and the magnates did the rest.

It not only helped business for the Vic-
toria, but it made business on off days for
the storekeepers, for those who came into
town to the matinee did their shopping at
the same time.

A Metro Release

AN ANTIQUE DISPLAY HELPED SCARAMOUCHE OVER IN THE PALACE, EL PASO
J. M. Ec!gar Hart tied a dry goods store and the Herald to a loan exhibition of antiques, mostly Mexican. Fifty-two entries were
made, and the display attracted crowds, for it was well worth looking at. Cards on either side explained the numbered object*.
The other side of the picture shows the lobby fleur-de-lys design originated by F. C. Gutierrez, the staff artist.

May 3, 1924

MOVING PICTURE WORLD

A Fox Release

A CLEVER DESIGN FOR A WINDOW CARD ON IF WINTER COMES
This was designed by J. P. Harrison, of the Hippodrome Theatre, Waco, Texas, and
his assistant, George Cowart. You can get some idea of the size through comparison
with the hats on either side. The lettering is exceptionally good.

He Should Worry

When Thomas G. Coleman does not get
his advertising he does not go down cellar
for a good cry.

F'rinstance he could get no accessories on
Judgment of the Storm at the Galax Thea-
tre, Birmingham, Ala.

He persuaded a women's club to have a
benefit. Sold them special tickets at the
full box office prices but these specials were
extra priced so that the club could bank the
difference.

They got a booth on one of the chief cor-
ners in the business district and Coleman
very kindly painted some advertising cards
for them to decorate with. They made
money. He made money. But how about
the F. B. O. accessories department?

Don't despise old stunts just because they
are old. A good old stunt, fixed up a little
will look as good as new. Look at your box
■ office record. That is the test.

Figures

Hooking up to the stockings gave the
Beacham Theatre, Orlando, Fla., a good busi-
ness on The Humming Bird in spite of a
revival meeting, which is the most deadly
form of opposition a southern house can
encounter.

The familiar window display was used,
with a single stocking sustaining an eighty
pound weight, with a liberal display of stills
and cards. A single pass was given each
purchaser.

Some 350 passes were turned in at the
box office, mostly with one or more paid
admissions, and there was a five-day crowd
about the window. The store did an ex-
ceptional business, and the Beacham did
much better than it had any right to ex-
pect under the circumstances. It paid all
the way around.

Now is the time to look after the fans and
bloivers. Don't wait until patrons begin to
complain of the heat.

Revamped Stunt is
a New Money Maker \

Good stunts never die. Putting a hair- '
dresser in the lobby to bob hair free is a 1
bit frayed on the edges, but the Pola Negri \
curl is new, yet it's the old bobbed hair »
stunt all over again. That and nothing ,
more.

Howard Waugh, of the Palace Theatre, (
Memphis, who has more good ideas than an '
alley cat has fleas, had Pola Negri. He had
a cut with what seemed to be a new coiffure.
He named it the Negri Curl and sold it to
Bry's department store.

They went 50-50 on the cost of a hair
dresser in the lobby of the Palace and
Waugh paid for 25,000 small dodgers which
were wrapped into every package sent out
by the store. To offset this printing bill,
the store gave the theatre about 100 column
inches in its daily and Sunday ads.

Hair Curled Free

The idea was that any woman who
wanted a Pola Negri curl had only to re-
pair to the Palace lobby, where the crimp
would be put in her tresses in full .view of
the public.

The hairdresser put in a full eight hour
day for seven days, and the crowds were
so constant that checks had to be given out
to ensure proper sequence. .

It cost Waugh $27. He figures that he
did not lose money on the proposition by a
couple of thousand, for he oversold Shadows
of Paris and put Pola on the map for her
next picture, as well.

Killed Two Birds

J. Wright Brown, of the Grand Theatre.
Columbus, Ga., is another to record that
he offered prizes for the correct solution
of The Acquittal. But the prizes were photo-
play editions of The White Sister, rubber
stamped with the announcement of its com-
ing to the Grand.

The thrill in this announcement comes
from the fact that the winners naturally
showed the prize to all their friends, there-
by giving wide publicity to the coming as
well as the current attraction.

Naturally

Eddie Collins had a money lobby for Ali-
mony at the Capitol Theatre, Houston,
Texas.

Goldvyyn-Cosmopolitan Releases

TWO DISPLAYS FROM THE CIRCLE THEATRE, PORTLAND, SHOWING CHANGE OF PACE
The first is for Slave of Desire, and a hide, presumably the Wild Ass' skin, is made the centrepiece. This is repeated on three out of
four of the door panels, the other being given to the comedy. For Little Old New York, on the right, a cuto ut of Miss Davies is used
with the silhouettes on the draperies. The house runs until 4 A. M. every day. Wonder when the manager sleeps.

MOVING PICTURE WORLD

May 3, 1924

Ties Money Orders
to Marriage Circle

Very little grass seems to be growing
under the feet of Raymond B. Jones, pub-
licity man for the Howard Theatre, Atlanta.
The boy's good. No one else would think
of hooking the American Express Money
Orders to The Marriage Circle, but Jones
landed them into sending out a letter which
gave the opening paragraph to the War-
ner Brothers-Lubitsch production at the
Howard.

The second paragraph added that "A good
play is like a good vacation tour or a cruise,
and if you are planning a vacation trip" why
you needed their Travel Bureau to arrange
your tour and their money orders for ready
cash.

This is more or less dragging it in by the
heels and it seems to us that a more direct
hook would have been a suggestion that
the acquisition of the marriage circle was
generally followed by a honeymoon which
the company could arrange. It would still
have the same selling value to those not con-
templating immediate matrimony and at the
same time would have shown a closer link.

Another mailing piece was a neat looking
announcement card in which "You are cor-
dially notified'' that the picture is to be
shown. This was done in a neat, but not
too ornamental face with "bond" ink, which
gives the copper plate effect without the
cost of cutting a plate. Jones figured that
this would attract the better class of per-
sons who would most fully enjoy the
sprightly little farce, delicate as a Strauss
operetta. He avoided the usual ballyhoo and
held to stunts which would not cheapen
the title, with a teaser newspaper campaign
for his best extra bet. He also arranged
for wedding ring displays in the better class
jewelers' windows.

A Lady Strongheart

To advertise The Love Master at the
Regent and Blackstone Theatres, Pitts-
burgh, P. C. Weller, of the Rowland and
Clark staff, loaned one of his police dogs,
which was paraded with a leader in the

A First National Release

AN AUSTRALIAN SIGN 125 BY 10
It is the front of the railway station and
C. C. Jones, of the First National, gathered
Haymarket and Hoyts, but has an effect

uniform of a R. N. W. M. P. It got by all
right, but the pup's front name was Lora,
and we think that Milt Crandall came close
to the "this is no bull" stunt.

Anyhow Lora got as much attention as
Strongheart himself could have commanded,
and made just as much business.

By the Block

Most Southern cities have permanent
awnings on their store fronts, often the
underside of the second story piazza or
gallery. In the block with the Isis Theatre,
Houston, there is almost an unbroken cov-
ering, and when Black Oxen came to town
the management arranged to place signs
at ten foot intervals the entire length of
the block, getting a cumulative effect in
front of the theatre itself. Here the entire
front was lavishly decorated with about
everything in the way of paper that First
National could supply.

Two Styles

Appreciating the value of the picture
hook-up, the Macauley Company, publishers
of the photoplay edition of Three Weeks
supply two styles of jacket, to give variety
to the window dressing. One shows the
heroine on the famous tiger skin rug
against a red ground, while the other shows
a scene from the picture with the hero
thrown in for good measure. Working the
two together gives more color to a solid
window.

A First National Release

EXPLOITATION ON CIRCUS DAYS FROM JOHANNESBURG, S. A.
Three clowns, four white circus horses, a bannered wagon and marked wheels all helped
to convey the circus idea to the inhabitants of Jo'burg, and helped to make Jackie
as much of an attraction in South Africa as he is in the States. A little crude, but good.

FEET IN SYDNEY, AUSTRALIA
has long been coveted by sign users, but
it in under contract. It not only helps the
on later business at the suburban houses.

Memory Test

Here's a good one from Guy Kenimer, of
Jacksonville. He had The Stranger and felt
that it would be better for a light running
mate, yet he did not want to inject a slap-
stick comedy.

Instead he played a medley of one-time
popular airs and giving tickets to all who
could name the entire program in the order
in which it was played.

This looks like a terrible waste of tickets,
yet there were a couple of not too popular
airs to keep the list of winners down, and
comparatively few passes were given. The
passes, of course, were matinee singles.

No Dope

Envelopes purporting to contain "The
Wonder Cure. The Great Discovery of the
Age," were distributed by Loew's State The-
atre, Los Angeles, when Her Temporary
Husband was shown at that house. The
small print told the recipient to mix the en-
closure "with a little consideration."

Inside was a slip telling that laughter was
the sure cure for all ills and that the most
effective ingredient of laughter was, of
course, Her Temporary Husband. It was
done in pseudo prescription form.

Free Hunchback Ads

Hooking a local paper to an advertising
writer's contest gave the Rialto Theatre,
Fort Worth, Texas, a basket of free pub-
licity. Cash and ticket prizes were offered
daily for the best written advertisements for
the play, and these were set up and printed,
with the result that the theatre got a lot
of advertisements for very little money and
the newspaper had a useful circulation stunt
that cost it nothing but the space. It's not
new, but it is new if you have never done it.

Good Radio Hook- Up

Harry D. Wilson has tied to the Los
Angeles Examiner for a Baby Peggy ex-
ploitation. The Examiner runs a broadcast-
ing studio and replies with a card of thanks
to all "applause." Wilson persuaded them to
illustrate the card with a picture of Peggy
listening in on a loud speaker, with a cap-
tion "Little Baby Peggy listening in."

As thousands of these cards are mailed
out weekly, even to points in the East and
Canada, the exploitation is widespread, and
all it cost was the taking of the photograph,
plus Wilson's winning ways

May 3, 1924

MOVING PICTURE WORLD

Broke Window Record
on Scaramouche

Cliff Lewis, advertising man for the Strand
Theatre, Syracuse, N. Y., writes that he got
29 windows for Scaramouche, including the
largest book store and the leading depart-
ment concern, not to mention a floral display
that is almost an art-study.

All of the windows strike a happy medium
between the overstuffed display and the
showing of half a dozen books. The win-
dows are not too full, yet they give the im-
pression of bigness. This is largely a ques-
tion of locality. Some populations respond
better to the big appeal than to the lesser
display. Others get the best impression from
a more restrained exhibit. The book store
let in the Scaramouche display though it had
never before tied to a theatrical attraction,
and this added to the general effect.

Walter McDowell, managing director,
worked with Mr. Lewis in planning the dis-
plays.

Another good stunt was the provision of a
pass for every classified advertiser for two
days in the leading paper. This brought a
cross-page strip four inches deep for Boy o'
Mine, two insertions, and the paper was al-
ready hooked to a "Who is the Meanest
Man in the World?" contest. The passes
were singles, and while a number were given
out, it was Lent and there were some spare
seats for the holders and the paid admis-
sions they brought with them.

The contest brought more than 1,000 lines
of free copy.

Eating up the roto space has become al-
most a habit. Scaramouche won an entire
page and The White Sister took almost half
a page.

This Strip Banner

Saves by a Figure

What might have been an ordinary ban-
ner on Black Oxen was made into some-
thing else by the Hippodrome Theatre.
York, Pa.

The banner proper was a strip about four
feet high, with cutouts from the one-sheet
on either side of the title, date on one ex-
treme end and star names on the other.
This was raised about ten feet from the
sidewalk.

What made it something different was a
cutout figure from the 24-sheet mounted and
placed partly above and partly below the
banner. This gave a distinction to the en-
tire display and provided a touch suggestive
of the importance of the offering.

A pair of sixes, two ones and a three were
also used, but this single banner was ample
to get the attention.

Jailbirds Helped

Because the state prison had the only yoke
of black oxen in town, H. C. Farley went to
jail for his advertising, though he was not
jailed, if you get the idea. He just bor-
rowed the pair and let them tell the town
that Corinne Griffith would presently come
to town.

Then Farley noticed that the book store
was advertising the photoplay edition at 75
cents, and he persuaded the newspaper to
give good space to an announcement that
this was the price of the book, but that the
tickets were still the usual 35 cents. This
was a free story and helped both the thea-
tre and the store.

And finally he arranged with the State
Fair to stage its regular Fashion Show for
two days as part of the attraction. It all
helped to make for considerable extra
business.

Just One Line

Most of the selling on Anna Christie at
the Knickerbocker Theatre, Nashville, Tenn.,
was done with one line from the titles. A
sign just above the electrics read "Ain't J
told you a million times that I hate men. '
This was surmounted by the head of Miss
Sweet, and the combination sold the public
on the idea the story must be worth while.

A Metro Release

THREE SPLENDID WINDOW DISPLAYS ON SCARAMOUCHE FROM THE STRAND, SYRACUSE
The florist's window forms an admirable setting for pretty Alice Terry' s painting, but the two book windows are harder working, and
that on the left shows the first photoplay edition tie-up in th e most exclusive book store in town. Both are fine examples of book
placement in a medium between the small display window and the usual overcrowded displays.

M O V 1 N G PICTURE WORLD

May 3, 1924

He Sold Scaramouche
on Four Day Notice

Scaramouche is one of those productions
for which good preparation should be used,
but H. B. Clarke, of Greenville, S. C, had
only four days notice that the picture would
come to him.

He rushed out a bunch of snipes and had
his porters help the regular bill posters and
then hurried out invitations for a special
showing on Sunday evening, the picture
opening Monday. It was a combination
society-newspaper affair that brought him
plenty of verbal advertising and two editor-
ials for Monday with special stories for each
of the four days of the engagement.

He used only heads in his advertising, be-
cause costume plays are not popular in
Greenville just now, and while the early
audiences told the rest of the town that
it was a costume play, they added, "but not
like the others," so that didn't matter.

Short notice made him work so hard that
he put it over as well as though he had
time for a longer campaign.

Traitor!

Jack Fuld, who promotes Principal Pic-
tures, went out to put over When a Man's
a Man for the Strand Theatre, Detroit. And
what do you suppose he did?

He printed cards to the effect that when
a man's a man he gives up his seat in the
street car to a woman. And he pasted these
on the car windows.

More 1

There was a top line which read : "Ladies.
If you are unable to obtain a seat, show
this card to some man."

What'll we do with him? Right! At
Sunrise.

A Metro Release

A CLASSY LOBBY FOR MAE MURRAY IN FASHION ROW
This was planned by R. L. Towns, of the Strand Theatre, Birmingham, Ala., with
posters built up from cutout material and nicely reassembled. Two things we
particularly like are the figures above the title and the light colored posters.

His Own Publisher,

Arthur W. Pinkham, of the Park Theatre,
Bangor, Maine, did not let the fact that The
Girl of the Golden West is not a novel stop
him from using the walking book. He fig-
ured out that if it wasn't, it should be, so
he sent out the book, and as the idea was
new in Bangor, it did as well as though it
were in all the libraries.

Don' I ignore accessory material,
change it to suit your need.

You

Trademark Design
Built Up a Lobby

Adopting an arbitrary design for Painted
People, the Rivoli Theatre, Portland, Ore.,
used a dozen or so for lobby decoration and
got a distinctive display in a lobby that is
hard to dress because it is long and narrow.

The design was a circle with a rim of
knobs of various sizes and shapes, looking
not unlike a wire gauge, though on a larger
scale. These were all black with white let-
tering, and at the far end of the lobby was
a cartoon sketch with the design and a sil-
houette figure which was putting the finish-
ing touches on the design.

Gave Class to Lobby

The result was distinctive and original and
made the lobby look like a special attraction
front.

The posters were held to the rear and in
front were all the stills they could get on
Colleen Moore in Painted People, and each
frame had a silhouette design at the bottom.
There was only one large title, spread on
a banner across the front.

In a way it was a modification of Lacy s
famous black and white lobby, but it is mor^
simply done and gives surprisingly good re-
sults.

.1 Metro Release

A SPECIAL MARQUISE FOR SCARAMOUCHE FROM MUSKOGEE
Ollie Brownlee, of the Palace Theatre, covered the sidewalk with a special awning
for the Ingraham masterpiece. The structure resembles the old mosques which were
used on Otis Skinner in Kismet a couple of years ago. They can come back.

Red Ink

Arthur W. Pinkham, of the Park Theatre,
Bangor, Maine, used the red ink extra in
a little different fashion. Instead of trying
to beat out the afternoon paper, he over-
printed the morning edition and distributed
these red imprints to the mill workers is
they came from work at noon and in the
evening.

In default of an evening edition this looked
like an extra to announce "Murder 1 Loot!
Gems!" until you bumped into the advice to
see Drims of Jeopardy at the Park. In
Bangor the stunt was still new. There are
such places yet, but few of them.

May 3, 1924

MOVING PICTURE WORLD

Called It the Bunk
People Flocked In

William Woodfall made an appeal to the
perversity of human nature and won. He
had The Breathless Moment booked for the
People's Theatre, Butte, Mont., and instead
of the usual praise, he ran this single five
inches :

PEOPLES THEATER

Today and Tomorrow

The Breathless Moment

It's the Bunk! It's the Bunk!

I had a preview of "Breathless Momenta" a few
nights ago and invited a number of my friends
to see same.

After the picture was over, some time about
morning, I aske.d my friends how they liked it.

Well, I sure was surprised when someone said
excl'npt; another, vcr*. verv good; another en-

joyed it immensely and others were loud In their
praise.

But my opinion of this picture is that lf» the
bunk.

Of course, if everybody in this world thought the
same about things we would be in an awful rut,
wouldn't we?

T haye a contract on this picture, consequently I

have to run it.
If you care to come and see it I hope and trust
you'll enjoy it, I didn't.

WILLIAM WOOLFALL, Mgr.

Children 10c Adults 20c

ATTENTION! MRS. JENNIE DUFFY
If you care to sec this picture, there's a pass at the Box
Office for you and your friends.

4 Universal Release

THE CONTRARY AD

No one believed him. Instead they came
in unusual numbers, attracted by the unusual
appeal and seemingly anxious to prove him
a prevaricator. You can't do this very often,
but it's a knockout one time.

Milt Crandall Tells
Why Men Leave Home

Milt Crandall, or someone on his staff,
has turned out a gem of an advertisement
on Why Men Leave Home. This is a por-
tion of the three feature space used for the
Rowland & Clark theatres, Pittsburgh, and
it held the middle position of the three, but
you saw it first because it was the best.
Perhaps in some towns this would not be so
good, but in Pittsburgh pepple are not nar-
row minded and the suggestion of the cut
does not offend as it might in some small
town. It just gets a laugh without sending
the W. C. T. U. or the Y. W. C. A. into
spasms of denunciation. It is clever, genu-
inely clever. This particular section of the
advertisement takes 50 lines across three,

not a very extravagant space, yet a regula-
tion sketch four times the size would sell
the picture no better. It is not often that
a picture can be so well sold with such a
minimum of drawing, but when it does hap-
pen it is worth while. The idea was orig-
inated for the 24-sheet posters, but Milt
seems to be the only one to realize that it
makes just as good a newspaper advertise-
ment. It's good work because it shows that
Milt has vision. He can see how to adapt
an idea and make it even better than in the
original.

Keeps Type Away

From Cat Spaces

The chief feature of this 105 by 3 from
Loew's Palace Theatre, Washington, D. C,
is the manner in which the type is held away
from the edges of the book. It would have
been possible to have notched the cut more
closely and to have set in the type almost
flush with the edge of the book, and to have

A First National Release

GIVING THE CUT A CHANCE

done so would have spoiled more than half
the display value of the cut. Most of the
selling is done within the cover of the book.
The rest is merely supplemental to the chief
appeal and should not encroach. If you
can imagine these type lines run over until

they touch the book, you will see that not
only will these lines lose their value but
that they will then kill to a large extent the
sales value of the title and the talk which
supplements it. This is a nice example of
doing a thing the right way, and the space
gets over in spite of rather poor cut work.
There is too much black in the figure of the
rider, and it blots up.

Extensive Space

Is Poorly Used

For a second week, the Circle Theatre,
Cleveland, takes a 150 by 4 for The Mar-
riage Circle, apparently copying a press book
design with "Eve started it" to alibi the nude
figure on the left, and "Woman has been at
it ever since" to explain the situation on
the right. In between is a triangle, though

/STARTED1 BEEN i~

STARTED

//-/;-'T

BEEN AT IT

z&Mss&s^s-* ever sinceT^

ilMikWi "She STORY -

S MANS WIFE
J AND HIS
I BEST
FRIEND

AND-

Emerson Gill's Orchestra

A Warner Brothers Release

NOT CHARACTERISTIC

this is not a triangle but a quadrangle. Ap-
parently the triangle has been put in to get
the reverse for contrast, but it does not aid
much in the matter of gaining attention and
we think that the cut does not help at all.
The cream of the space goes to Emerson
Gill and his orchestra. It is a weak seller

PENN & HIGHLAND

WHY MEN
LEAVE HOME,

From the Avery Hopwood Success

No Laughing Matter! But a Picture

Full of laughs. Every girl in iove should see this picture.
Lewis Stone — Helene Chadwick — Mary Carr

Course,
It's a
First

National

A First National Release

MILT CRANDALL'S ADAPTATION OF THE 24-SHEET

MOVING PICTURE WORLD

May 3, 1924

for one of the sprightliest farces of the sea-
son. Probably the picture will roll along on
its own momentum. Certainly it will derive
little assistance from this display. Straight
type for the second week would have been
better than this, but the conventions seem
to require a cut, and the result is so con-
ventional that it does not sell. When the
excellence of this production forms so large
a percentage of the talking point, it is a
pity that the space did not give more atten-
tion to this angle.

Splits the Space

for Greater Effect

Playing the rebuilt Valentino Universal
along with Sporting Youth, the Century
Theatre, Baltimore, gives the proper valua-
tion, placing Valentino's name at the top,
but giving the second title the greater prom-
inence. In this way the Valentino name is
capitalized without losing the value of Sport-
ing Youth as the real feature, which is about

A Universal Release

SPLITTING THE HONORS

the right way to handle this subject. It is
largely a matter of Valentino's name. Give
the play too much space and people will ex-
pect more than they get, but if you merely
advertise Valentino you can deliver the
goods and then go on to make good with
the story in the other play, whatever it may
be. The combination gives rather a full
space, but the advertisement is not really
overcrowded.

Duluth Display Is
Deep, but Effective

Dropping nearly seventeen inches down
three columns, we think this display by W.
H. Lawrance for the Garrick Theatre, Du-
luth, Minn., is a bit wasteful, but it is cer-
tainly effectively planned, and it may be
that Miss Griffith's picture is worth the cost
of the space it takes. The top line is a good
reference to her recent hit in Black Oxen.
In most of the displays we have seen for
Lilies of the Field there is an unusual allow-
ance of white space, and this holds true in

the present instance. The panel is invitingly
open, and Mr. Lawrance gets a far better
display with eight and ten point lines than
he could achieve with eighteen point with

THE LOVERS OF "THE COMMON LAW" AND
"BLACK OXEN" IN THEIR FINEST PORTRAYAL

iRIPPITH HE

SUPPORTED hy- Aim* Bennett

Conway tearle ™>»h—

T T T 1 E S

FIEI>D

OVERTURE

LAVICK'S GARRICK ORCHESTRA SUPREME

^^gOU* STARTS TODAY

A First National Release

DEEP, BUT GOOD

the entire area filled. There are just a three
line bank for the explanation and two lines
for the selling talk, and all of it in upper
and lower case. Note how much better the
cast looks in upper and lower. It gives
three times the emphasis that all capitals
would give, and gets them in nicely. Law-
rance was taking some chances with such
a fine screen halftone, but he probably knew
it would reasonably be safe with his papers,
but for the rest he has produced a display
that nothing short of a "batter'' could spoil.
He generally gives us good work, but we
think this is the most intelligent handling
he has yet sent in. We even like that seal
for the added attraction, though it looks
like a cross section of a horse chestnut burr.
But that's no disgrace. It gets attention
because you don't know what it is, where a
circle might pass unnoticed. It's a lot of
space to buy, but it's something in return
for the money, and a lot more than is bought

with the average layout. If you have the
all capital habit — or if your printer has —
look this over and think it over. See how
much more sightly it is, and then make your
own advertisements look the same way.

A Simple Layout

Is Well Handled

There is nothing especially distinctive
about this three tens from the Colonial The-
atre, Indianapolis, but it is a good example
of a conventional layout, and Heaven be
praised! it does not refer to Kerrigan as
the lead in The Covered Wagon. It is re-
produced to show a good following of a
simple layout that does not call for art work
to give a pictorial suggestion since the cuts

JWarren

Kerrigan

in Gew« Ban/lfXaldieoris
\

The Man From
Brodnejft'

RICH, warm ro-
mance of India seas
— A young American,
tangled in court intrigue,
put to the supreme test

HU u/'lducy __The mystery element

holds one in breathless

suspense — You'll find
m this offering delightfully
[ *" > flly entertaining.

AMERICAN HARMONISTS

MDuPonif KLODY SEXTETTE H^nKey

Colonial

A Vitagraph Release

SIMPLE YET EFFECTIVE

could probably have been supplied by the
exchange, though this appears to be the the-
atre's art work. And since the artist has
been on the job it is almost miraculous that
he consented to let the printer have a look
in. We should like to meet an artist like
this, or should it be the man who holds him
down At any rate, with some of the letter-
ing done by hand, the essential selling talk
is set in real type. The capital letter in this
section should have been moved down to
line with the third line instead of the first.
That is why the first three lines are indented.
It's not an important matter, either for looks
or selling, but it is something to remember
next time. We think that with an action
picture such as this release, a better use of
art work would have been one of the many
striking scenes. This would do very nicely
for a society play, but The Man from Brod-
ney's is so full of striking action that a spir-
ited cut would have been more in keeping
with the nature of the story.

Send in your good all type ads. We ivant
to shoiv more of these.

WITH THE ADVERllSING BRAINS

AWeekly discussion of The New; unusual^Novelin promotion aids

Contests and Lotteries

BECAUSE of its interest and importance
to exhibitors we reprint the following
from the F. B. O. News :

"The F. B. O. News has received a num-
ber of letters from both newspaper editors
and theatre managers suggesting that the
laws governing contests and lotteries be
outlined in the department. The idea is a
good one, as exhibitors especially are un-
familiar with the post office regulations and
interstate commerce rulings by which lot-
teries are governed.

"Lottery" Defined

"Lottery" 'has been denned as "a scheme
for the distribution of prizes by lot or
chance; a game of hazard in which small
sums of money are ventured for the chance
of obtaining a larger value, in money or
other articles."

Many exhibitors are under the impres-
sion that there is no lottery when no money
is paid to participate in the chance to win a
prize. It is true there is no lottery when
there is no consideration, but a consideration
may consist in the rendering of services.

The two-column illustration furnished in the
"Mademoiselle Midnight" press book to_ ac-
company a gown designing contest outlined
in Metro's press sheet on this Mae Murray
feature. A good stunt.

CONDUCTED BY BEN H. GRIMM

Exploitation Men —
Read This:

Moving; Picture World has spe-
cial facilities for co-operating
with you in helping to promote
and to effect national tie-ups on
your stars and your pictures.
These facilities are at your service.

Let us know about the tie-ups
you already have made — We know
we can help on those; let us know
about the tie-ups you are trying
to put through — we think we can
help you on those.

LETS GET TOGETHER!—
[Ed.]

The obtaining of names for a mailing list
would probably act as a consideration, and
in some cases even searching for a prize
or "buried treasure" may act as a consider-
ation.

Free Admissions

An admission to your theatre though it be
free will act as a consideration. Many thea-
tre managers are under the impression that
if all entries into a contest of chance are
to receive a full return for their money,
that the plan is legal. This is not the case.
If by any chance some purchasers receive
more than others, the scheme is lottery.

The fundamental law governing lotteries
is simple and any showman can avoid
trouble by adhering to the following prin-
ciple :

The distribution of the prize or prizes
offered must be determined only by skill
or good judgment.

"Luck" Is Out

In other words, the winner must be able
to do something better than other contest-
ants to have the scheme avoid lottery. He
or she must be able to answer a certain
set of questions better than the average per-
son, be fleeter of foot, or have better ability
than others in hunting prizes or "lost treas-
ure;" this principle is violated if there is
any opportunity for "luck" to win over skill.

In addition to the federal laws and mail
regulations, most states prohibit lotteries
by their own laws and constitutions.

Get This Booklet

Ask your postmaster to obtain for you a
copy of "The Postal Laws and Regulations of
the United States." This booklet will tell you
the laws governing the different postal regu-
lations; the rates enforced for different

classes of mail; under what class typewritten
and carbon copies of letters are placed; laws
covering circulars, tags, wrappers, and en-
velopes. Many theatres have used coupons.
Some advertising "This coupon and 5c will
admit you to the first episode of 'The Truth
About Perpetual Motion,' at the Hokum
Theatre." Paragraph 7, Section 462 of his
book covers the subject of coupons. Read it.

Vitagraph's Roto

VITAGRAPH has just issued a most at-
tractive campaign book for Whitman
Beimel's "Virtuous Liars." It is made up as
a rotogravure magazine and illustrated with
scenes from the picture, reproductions of the
posters, and line and screen cuts of the
players. The cover is a photographic re-
production of Edith Allen, leading feminine
player.

"Mah Jong"

II is not often that a two-reeler distributed
on the Independent market is given the
send off of a press sheet of any consequence.
"The Mysteries of Mah Jong," distributed
by Arrow, is given the backing of a two-
color, four-page press sheet planned by J. K.
Adams.

It is just as complete as one would want

It IS a Triumph!

L.IASKY I

CECIL BDeMILLES

*TRIUM PH*

LEATRICE JOY, RODLaROCQUE

THE creator of "The Ten Commandment*"
breaks hii own record for lavishnesa with
"Triumph." The whirl of fashionable society
and the world of modern industry moulded
into the moat luscious acreen feast since De
Mille'a "Male and Female" and "Man-
slaughter."

Paramount't press-book art work is always
held to a high standard. This is a sample of
the ad. cuts available on Cecil De Mille's
newest production.

MOVING PICTURE WORLD

May 3, 1924

Robert Z. Leonard

MURRAY

MADEMOISELLE
MIDNIGHT

A Tiffany Production

A Metro Picture

them are the well-known Metro National tie-
ups.

A particularly interesting feature is the
gown-designing contest, which is outlined in
detail. This stunt should sell seats.

Twenty-four sheet that is sure to boost business. A good piece of showman's paper,

worth posting anywhere.

any sheet to be on a short-length feature,
and should prove of real value to the ex-
hibitor in pushing the picture.

"Girl Shy" Book

PATHE'S campaign boo'< on Harold
Lloyd's "Girl Shy" is complete in every
detail. In its pages is to be found enough
material for putting the picture over in any
house from the big first run to the smallest
"shooting gallery."

Everything is there — posters, lobby paint-
ings, newspaper ads., slides and other ac-
cessories— including novelties in the shape
of small circles of pasteboard, which can
be bought at $1.50 per thousand and balloons
at $20.00 per thousand.

As stated on the cover of the book, it
contains "Ideas, Stunts, Publicity, Sugges-
tions, Tie-ups, Advertising."

Metro's Newest

METRO'S campaign book on Mae
Murray's "Mademoiselle Midnight" is
fully up to the Metro standard — which is

One of the novelties on "Girl Shy" '*
a cardboard circle, 2% inches in
diameter. Cuts show both sides.
Price of these is $1.50 per thousand.
Pathe release.

saying a good deal in a few words. Besides
the usual necessary press book material and
the usual Metro press book features, the
new sheets contain excellent business-getting
exploitation suggestions. Of course, among

Color Combination

Reading of your request for the strongest
two-color poster combination, I submit the
following, writes Karoly Grosz, art director
for Preferred:

Yellow and black used boldly will stand
out anywhere, at any time. On a sunny day
the yellow reflects light while the black
absorbs, thus making a powerful contrast.
On dull days or in twilight yellow always
reflects whatever little light there may be
to the best advantage and far exceeds in
power any other color in the spectrum. Black
being the extreme opposite creates, obvious-
ly, great contrast.

The 24-sheet for the Preferred Picture,
"The Virginian," was as good as they come
(even though I made it) because these two
colors predominated.

Advance sketches of the potter* on Monty Bank* in "Racing Luck," an Associated
Exhibitors' release. Paper conveys both the idea of thrill and comedy. This paper

should do it* work well.

Newest Reviews and Com menTs

"The Circus Cowboy"

Good Entertainment for Average Audience
in Charles Jones' Newest Fox Feature
Reviewed by C. S. Sewell

Charles Jones' newest starring production
for Fox Film Corporation is a pleasing story
of the West, which, while it does not follow
along the lines of the usual "western," pre-
sents him in the familiar and congenial role
of a cowboy. It should be welcomed by the
star's admirers and prove a satisfactory pro-
gram attraction in the average theatre.

This picture contains a lot of heart interest
in the person of a little circus girl who stands
by the hero when his sweetheart marries
another and he is wrongfully accused of
murdering her step-son, and ends with the
culmination of the romance between this
little girl and the star in a circus where
she is a tight rope walker and he is em-
ployed to do cowboy stunts.

NOW READY
"IN THE SHADOW

OF THE

MOON"

The most delightful romance
ever filmed
With

DOROTHY CHAPPELL

and an

ALL-STAR CAST

Released by

Lee-Bradford Corp.

701 Seventh Avenue, New York

EDITED BY CHARLES S. SEWELL

FEATURES REVIEWED
IN THIS ISSUE

Circus Cowboy, The (Fox)
Cytherea (First National)
Rejected Woman, The (Goldwyn)
Riders Up (Universal)
Triumph (Paramount)
When a Girl Loves (Associated
Exhibitors)

There is the familiar villainy in the person
of an animal trainer whose enmity the hero
incurs while on an expedition to Africa be-
cause he stops him from abusing an ele-
phant. This man falls in love with the
heroine and when he sees she favors the
hero he cuts the rope on which she is per-
forming. This is one of the thrills of the
picture, as the star catches her as she falls.

There are some good riding scenes where
the star is attempting to escape from the
sheriff's posse. This also includes a thrilling
stunt in which he starts to go from one
high cliff to another, hand over hand across
a rope. The rope is cut by a bullet fired by
the sheriff and the hero swings against the
opposite cliff, but succeeds in making his
getaway by climbing up the rope.

The picture moves along at a good pace
and there is no dragging to the action ; in
addition there are a number of humorous
touches, and a combination of heart-interest,
drama, romance and melodrama, making it
satisfactory entertainment all around for the
average patron.

Charles Jones is well cast as the hero and
gives a good performance, and has several
other stunts besides those mentioned, in-
cluding roping and expert riding in the circus
arena. In one scene he succeeds in subduing
a particularly spirited horse. Marian Nixon
is excellent as the heroine. She is attractive,
with a charming and sympathetic personality
which adds considerably to the appeal of the
picture. The production has been given good
direction by William Wellman, while Louis
Sherwin has provided a story with several
new twists.

Cast

Buck .Saxon Chnrles Jonex

Bird Taylor Marian Nixon

Ezra Bagley Jack McDonald

Paul Barley Raj Hnllor

Norma Wallace Margruerlte Clayton

Slovini George Romain

Story by I.ouis Shemii.
Scenario by Doty Hobart.
Directed by William Wellman.
Length, 6,400 feet.
Story

Buck goes on an expedition to Africa for
a couple of years and his sweetheart Norma
agrees to wait for him. Returning, he finds
she has married Bagley, a mean but wealthy
man. Buck's little friend, a circus girl, Bird
Taylor, stands by him. Norma tries to get
Buck to elope with her. Bagley's son visits
her to blackmail her, and Bagley, believing
he is Buck, shoots him, blaming Buck. Buck
escapes and joins the same circus as Bird.
Slovini, a trainer, who is jealous, exposes
the fact that Buck is with the circus. Bag-
ley appears to arrest Buck, but he forces
him to reveal the truth. Buck has learned
to love Bird, and on being vindicated he
takes her in his arms.

ART TITLES

LOUIS MEYER

CRAFTSMEN
FILM LAB., Inc.

251 West 19th Street
New York

Phone Watkins 7620

Use
Powers
Prints

New York Office:
POWERS BUILDING

Cm. 4Mk St. * Smnth Av«

POWERS FILM

"Survives The Long Run"

Watch its performance — Check up on its long wearing
quality and pocket the savings — Costs no more in the
beginning — Far less in the end.

POWERS FILM PRODUCTS, LNC.

They
Last
Longer

Factory A Laboraiorlaa:
ROCHESTER, N. Y.

MOVING PICTURE WORLD

May 3, 1924

"Cytherea"

First National Feature Based on Hergeshei-
mer Novel Should Prove a Big Box-
Office Attraction
Reviewed by C. S. Sewell

Add "Cytherea" to the list of successes
which Samuel Goldwyn has produced for
First National, for it contains such elements
as a vital and interesting story forcefully
handled, superb acting and directing, and
other points of audience appeal that spell
big box-office returns for the majority of
theatres.

Based on a widely read novel by Joseph
Hergesheimer, one of the most popular of
modern writers, "Cytherea" comes to you
with a wide circle of patrons awaiting it.
The significance of the title lies in the fact
that it was a name which the ancient Greeks
applied to the goddess of love.

Frankly a story with sex as the dominat-
ing theme, it pictures in a dramatic manner
the swift retribution meted out to a couple
who chose to flaunt the accepted standards
of morality and right living. Each was
married to a life partner of the undemon-
strative type. The man was forty and had
two fine children. The woman, slightly
younger, was of an extremely exotic type.
When fate threw them together, they al-
lowed themselves to be carried away by the
thought that they had previously been mis-
mated, that they were meant for each other
and that happiness lay in leaving the paths
of respectability they had been following
and going away together. But they imme-
diately began to pay the penalty, their illu-
sions were quickly shattered and the woman
succumbed to an attack of fever.

Here is a story that presented difficulties
in filming, but they have been overcome by
the fine team work of the scenario writer,
director and players, and while the force of
the theme has been maintained, and no at-
tempt has been made to disguise it, it has
been handled with such tact and discretion
that there is no scene that can be consid-
ered as offensive to good taste.

Another difficulty arose from the fact that
by their actions the principals would tend
to alienate the sympathy of the spectators,
but while the reasons which actuated them
are shown, no attempt is made to excuse
them or establish last minute sympathy.
Dependence has been placed on the other
strong angles of audience value and in reg-
istering the thought that it is impossible to
get away with such transgressions of the
moral code.

Many may feel that having the wife take
her husband back after his affair with the
other woman is at variance with the way a
woman of her type would act in real life,
and there will doubtless be criticism of the
fact that the disillusionment and disaster
which befell the couple was due not to any
reawakening of conscience but to the effect
of the almost unbearable climate and un-
pleasant surroundings and that had they
chosen a more alluring place conditions
might have been different. The fact re-

WHO WANTS HI I \KQ
EDUCATIONAL T 1 L1YI O

TRAVEL SCENIC
INDUSTRIAL SCIENTIFIC
SPORTS MAGIC
HAND COLORED NOTABLES

STONE LIBRARY

220 W. 42nd St.. Roan 303 Phone 2 1 10 Chlcfcerlng

mains, however, that here is a strongly dra-
matic, entertaining, well-handled story that
certainly holds the interest from beginning
to end. A story that will appeal to both
sexes, especially to those of more mature
minds, possibly more strongly to women
with its contrast in the situations of the
wife and the other woman; a story that
will provoke discussion, make your patrons
talk about it and arouse the curiosity of
others.

This picture has been given a production
that is high class in every respect, with im-
pressive sets and production details, and the
effect has been heightened by presenting
some of the scenes in natural color by means
of the Technicolor process.

Too much praise cannot be given to
Frances Marion for her scenario, George
Fitzmaurice for his superb direction or to
the magnificent work of the principals.
Lewis Stone was an ideal selection for the
herb; the same is true of Alma Rubens as
the other woman and Irene Rich as the wife
in a sympathetic role that will probably
bring tears from some of the feminine
patrons.

Cast

Fanny Randon Irene Rich

Lee Randon Lewis Stone

Peyton Morris Norman Kerry

Claire Morris Betty Bouton

Savina Grove Alma Rubens

William Grove Charles Wellesley

Mina Raff Constance Bennett

Daniel Randon Brandon Hurst

Butler Hugh Saxon

Based on novel by Joseph Hergesheimer.
Scenario by Frances Marlon.
Directed by George Fitzmaurice.
Length, 7,400 feet.

Story

Lee Randon is bored by life as he reaches
forty. He has two lovely children and a de-
voted wife, but she is of the old-fashioned,
conventional type. Dancing with Claire, a
flapper, he feels the spirit of adventure and
when he calls on her to try and persuade
her to give up his nephew Peyton, whose
wife is expecting a baby, he meets her aunt,
Savina Grove. Savina is of the exotic type,
while her husband is undemonstrative. She
appears to be the woman of whom he has
dreamed while gazing at a doll he has chris-
tened Cytherea, the goddess of love. Savina's
husband is called away and they fall madly
in love. Returning home, his wife learns of
the situation and after a row he leaves
home. Randon and Savina leave for Cuba,
expecting to find a romantic paradise. The
heat and surroundings disgust them and
they are disillusioned. Savina dies. Lee re-
turns home and his wife forgive^ him.

MUSICIANS SHOULD FOLLOW

JAematic Music

Cue „SAeef>

'Riders Up"

Strong Human Interest and Humorous
Touches Make This Universal Picture a
Likeable Attraction

Reviewed by C. S. Sewell

Horse racing furnishes the background for
"Riders Up," a Universal attraction and there
is the atmosphere of the race track about the
entire production. Practically all of the scenes
take place in the paddock, at the trackside
during the races or in a boarding house
where all of the boarders are followers of the
horses, down on their luck and continually
hoping to pick a winner.

The theme deals with a chap who is one of
this lot and who keeps writing home that he
expects to pull off a big deal and return to
the old farm in New England, but when the
big day finally arrives, the plight of an aged
friend who is in hard luck so touches him
that he uses his winnings to help him and
gives up the trip.

There is a pretty little romance between

FOR PROPER PRESENTATIONS

the hero and the landlady's daughter and
considerable humor, and in addition un-
usually strong heart interest with many
delightful human touches, both pathetic and
amusing in the plight of the hero and his
friend and their endeavors to pick a win-
ner. There is a pleasing optimism in the
way they refuse to be downcast and are al-
ways looking to "make a killing" at the
track that will place them on easy street.

Irving Cummings has effectively played up
the entertaining angles of this story which
was published in a popular magazine and
produced a picture that because of its strong
human interest, its racing scenes and humor-
ous touches should prove a good attraction
in the majority of theatres.

The picture is portrayed by a capable
cast headed by Creighton Hale as the hero
and Ethel Shannon as the girl. Scarcely
less prominent are George Cooper as his
pal, Robert Brower as his aged friend and
Kate Price as the landlady. All of them
do excellent work.

Cast

Johnny Creighton Hale

The Jinx George Cooper

Mrs. Ryan Kate Price

Jeff Robert Brower

Xnrah Ryan Ethel Shannon

Johnny's Mother Edith Yorke

Based on Story' by Gerald Beaumont*
Scennrio by Monte Brice.
Directed by Irving Cummings.
Length, 4,004 feet.

Story

Johnny, a follower of the races, keeps writ-
ing to his mother that he expects to close
a big business deal and return home, but
he continues to pick losers at the track.
Finally his pal overhears a conversation that
enables them to pick a long shot. Johnny
is hit by an auto and the owner gives him
$100 to square it. With this he wins J3.000
and plans to return home, although he hates
to leave his sweetheart Norah. As a last
kind deed he takes an aged friend, Jeff, to
the track and makes it appear that his
favorite horse "Wildfire" has won. When
he finds Jeff has put all his savings, with
which he expected to get enough to enter
an old man's home, on this horse, Johnny
uses his own money to make good. He pre-
pares to give up the trip, but his sweet-
heart's mother comes to his rescue and so
he prepares to take Norah home as his wife.

"Triumph"

Cecil B. DeMille's Newest for Paramount
Is Entertaining Comedy-Drama of
Modern Life
Reviewed by C. S. Sewell

In "Triumph," Cecil B. DeMille's first pro- •
duction for Paramount since filming the
super-special, "The Ten Commandments," he
turns to the field of modern romantic com-
edy-drama with a story that concerns the
career of a wealthy idler who loses his in-
heritance aTd becomes a vagrant but
through his own efforts finally becomes the
president of his father's factory. It is a
pleasing picture that the average patron will
enjoy.

The usual DeMille spectacular cut-backs
are absent, there being only a couple of brief
scenes in which the hero and his rival ap-

May 3. 1924

MOVING PICTURE WORLD

pear as Romeo with the heroine as Juliet.
The story follows along conventional lines
and is of the type where everything con-
veniently happens just as you desire them
to, rather than in the way they usually occur
in everyday life. When the hero is cast out
of his fortune we see his half-brother raised
to a position of wealth, but when the hero
again gets on top we find the brother is
back at the bottom of the ladder.

There is a pleasing romance running
through the story, in which the two brothers
figure as rivals for the hand of the girl, a
forewoman in the factory who achieves fame
as a singer but loses her voice in a fire and
finds herself back as an ordinary worker
until the happy ending makes her the wife
of the hero.

While the working out of the theme is
not altogether plausible, the picture is a
pleasing one, with a number of good humor-
ous touches, excellent acting and a story
that interests even if it does not convince.
It should prove satisfactory entertainment
for the great majority of patrons and cou-
pled with the value of Cecil B. DeMille's
name and a cast of favorites, should be a
money-maker even though it does not meas-
ure up to the high standard of dramatic
values of some of his other productions.

Leatrice Joy and Rod LaRocque are ex-
cellent in the leading roles, with Victor Var-
coni, a newcomer from Europe, giving a
good performance as the hero's half brother.
The supporting cast of well-known players
all do good work.

Cast

Anna Land Leatrice Joy

King Garnet Rod LaRocque

William Silver Victor . Varconi

James Martin Charles Ogle

Varinoff Theodore Koslofl

Samuel Overton Robert Iideson

Countess Rika Julia Paye

David Garnet George Fawcett

Torrlnl Spottisvvoode Aitken

Factory Girl ZnSu Pitts

Tramp Raymond Hatton

Flower Girl Alma Bennett

Painter Jimnile Adams

Based on magazine story by May Edginton.

Scenario by Jeanie Macpherson.

Directed by Cecil B. DeMille.
Length, 8,292 feet.

Story

Anna Land, forelady in the Garnet can
factory, dreams of the day when she will
sing in opera. King Garnet, an idler, the
son of the owner of the factory, falls in love
with her, but she turns him down, as she
wants to make her own way and scorns him
as a waster. King inherits the property but
does not mend his ways. A second will pro-
vides the fortune shall go to the factory
manager, Silver, a half brother of King by
a, secret marriage. Silver is an anarchist,
but when he gets the wealth he changes into
an arrogant snob and falls easy prey to
schemers who deprive him of his fortune. In
the meantime Anna has won success with
her voice, but a fire destroys hope of her
singing again and, discouraged, she agrees
to marry Silver. King sunk down until he
became a bum, but started all over in the
can factory and finally becomes manager.
When Silver loses out, King is made presi-
dent and he reinstates Silver as manager.
Silver relinquishes Anna from her promise
and she becomes Mrs. Garnet.

"The Rejected Woman"

Goldwyn-Distinctive Feature with Alma
Rubens and Conrad Nagel Offers
Excellent Entertainment
Reviewed by C. S. Sewell

For its newest release through Goldwyn,
Distinctive Pictures Corp., is presenting a
strongly dramatic story that holds the at-
tention from the first flash to the final fade-

out. It should appeal to every type of au-
dience and prove an excellent box-office at-
traction.

It is a virile story of the romance between
a French-Canadian girl and a young New
York mill ionaire. The story shows how,
after falling in love with her in her home
surroundings, the hero was ashamed of her
when she came to New York, how she inno-
cently accepted the offer of a supposed
friend to pay the expenses to fit her to be
the hero's wife; however, after marrying
him the hero learns of this situation, sus-
pects the worst and rejects her as his wife;
and how he later learns the truth and begs
her forgiveness.

The story starts off as straight drama in
the midst of effective snow scenes which
provide opportunities for strong dramatic
sequences and thrilling incidents. Then it
shifts to New York with the introduction of
the villain in the person of the supposed
friend. This character is effectively handled
and you are kept in suspense as to his real
motives until the climax where it is revealed
that his plan is to discredit the hero's wife,
thereby gaining control of the fortune.
From this point the action is rapid and melo-
dramatic right up to the end, where the hero
overcomes him in a snappy fight and takes
the girl in his arms.

The picture has been given an excellent
production with scenes ranging from a snow
covered settlement in Quebec in the dead
of winter to the magnificent home of the
young millionaire. The story is developed
along out-of-the-ordinary lines; suspense is
well maintained, as you cannot figure ahead
what will happen next. The heroine at all
times strongly maintains the sympathy of
the audience and her splendid fight to win
and hold the man she loves keeps the spec-
tator interested.
Conrad Nagel is effective in the role of
the millionaire hero and Alma Rubens does
excellent work as the heroine. Wyndham
Standing as the villain gives a good per-
formance, George MacQuarrie gives a force-
ful portrayal as the stern father of the girl
and the remainder of the cast is entirely
adequate.

With its intriguing title, its virile story,
excellent acting and production values, we
believe that you will find "The Rejected
Woman" a thoroughly worth while attrac-
tion that will satisfy the great majority of
your patrons.

Cast

Diane DuPrez Alma Rubens

John Leslie Conrad Nagel

James Dunbar Wyndham Standing

Samuel DuPrez George MacQuarrie

Jean Gagnon Bela Lugosi

Craig Burnett Antonio D'Algy

Lucille Van Tuyl Leonora Hughes

Madame Rosa Mme. La Violette

Peter Leslie Aubrey Smith

Ley ton Carter Fred Burton

Story and scenario by John Lynch.
Directed by Albert Parker.
Photographed by Roy Hunt.
Length, 7,7«i feet.
Story

John Leslie and Craig Burnett in an aero-
plane descend in a small hamlet in Quebec,
where John becomes fascinated by Diane
DuPrez, incurring the enmity of Jean Gag-
non, whom her father wants her to marry.
News of the death of John's millionaire
father reaches him by radio and he returns
home. Diane's father sends her to her aunt
in New York. John takes her to lunch but
contrasts her dress and manners with his
swell friends. She accepts the proposition
of Dunbar, who is manager of John's busi-
ness, that he will finance her trip to Europe,
where she can fit herself to become John's

MUSICIANS SHOULD FOLLOW

JAematic Music

Cue ^SAee^

FOR PROPER PRESENTATIONS

wife. Returning, John again declares his
love and when her father appears and makes
a scene. John marries Diane. John learns
that to inherit his father's property his wife
must be acceptable to the trustees, and Dun-
bar reveals the fact that he has put up the
money for her. John, believing the worst
rejects D'ana and she returns home. John
learns that it was a plot of Dunbar to get
the property and goes to Diane. Dunbar
reaches her first. In a fight, John overcomes
him and takes Diane in his arms.

"When a Girl Loves"

Every Member of the Cast a Star in This
Associated Exhibitors' Unusual
Feature

Reviewed by Beatrice Barrett

Here is an all star cast which is really all
star, with a list of real box office pullers
which will delight every exhibitor. No use
in remarking that the acting is exception-
ally good, for with these players it could
not be anything else.

The story covers so much ground, part
of it laid in Russia and part in the United
States, and moves from one thing to an-
other so quickly that it gives the impression
of being a much longer picture, so much is
crowded into it. This also means that there
is no chance for dragging but events follow
each other quickly and dramatically. It is
a picture which will leave the audience with
the feeling that they have seen a big pro-
duction.

It starts with the scenes in Russia dur-
ing the revolution, and there are some very
elaborate sets, especially those in the royal
palace, and also some good mob scenes.
Then it follows the Boroff family to Amer-
ica and their first efforts for making a live-
lihood in the new land in the tenements, and
ends in the beautiful home of Sasha and the
complications of the love affair. Other elab-
orate sets include those of the opera house
where Michael is singing.

A strong heart appeal pervades the pic-
ture in the longing of Sasha for Michael,
and a dominating love theme which will be
most attractive to the audience. A little too
much footage is given to the inventions of
Grishka but this is forgiven when it leads
up to the very thrilling scenes when Griska's
invention is used to bring Michael back to
life.

The ending may not satisfy all, for al-
though Michael is saved and it appears that
everything is going to end happily, the real
ending is left to the imagination, for Sasha
is still married to Dr. Luke and Michael is
still the husband of Helen, when the one
tiling the sympathetic audience will demand
is that Michael and Sasha be allowed to live
their life of love together.

Percy Marmont and Agnes Ayres divide
the honors equally. Miss Ayres does ex-
ceptionally well in the emotionally dramatic
scenes and ma^es Sasha and her great love
most appealing. Percy Marmont, as always,
could not be improved upon.

This is a picture for which it will be very
easy to arrange an effective musical accom-
paniment because the plot revolves around
Michael's singing of "Souvenir."

(Cast and' Story on page 87)

The Pep of The Program

News and reviews of ShofCT Subjects and serials

"Cornfed"

(Educational — Comedy — Two Reels)

Christie's newest comedy distributed by
Educational is a good-natured burlesque of
a typical rube romance. There is the usual
triangle, the store-keepers son and the bank-
er's son both striving for the hand of the
squire's daughter who is the village belle.
Bobby Vernon, who is starred, is the store-
keeper's son with Victor Rodman and Duane
Thompson in the other roles. The rivalry
between the boys is intense, Victor is a
regular Beau Brummell, and Bobby is a bit
afraid to fight. In an amusing scene he
keeps putting chips on his shoulder which
Victor knocks off until he is tired out and
there is a big pile in front of him. Bobby
finally asserts himself and when the day
comes for the girl to wed Victor he success-
fully frustrates it by dressing a friend of
his as the bride. The idea of the picture
is closely adhered to and is smoothly built
up. There is considerable snap and many
of the situations are of the type that have
shown they are laugh-getters. Like the
other recent Christie's this comedy has con-
siderable of the rough and tumble and some
slapstick, and it should prove a good attrac-
tion in the majority of houses. — C. S. S.

"Commencement Day"

(Pathe — Comedy — Two Reels)

Two new members have been added to
"Our Gang," a tiny little colored tot even
smaller than Farina, and a kid who is cast
as the "villain" in this picture. The activi-
ties of this bunch of little rascals, including
all the familiar kids, are confined to the
events taking place on the last day of the
school year, including exercises in which the
little girl starts to recite "Mary's Lamb" and
ends up with the "Charge of the Light Bri-
gade." The little fat boy starts to play the
saxophone but freckle-faced Mickey has
filled it with pepper and everyone sneezes.
Everything breaks up in a riot when Farina
falls in a well. The teacher and guests rush
out to rescue her and the kids rough-house
the place, throwing flour all over the place.
The little girl has much more than usual to
do in this number and her trained lamb does
stunts. Although the action is not as fast
or original as in some of the earlier issues,
there is a lot of amusing kid stuff that will
get a number of laughs, and "Commence-
ment Day" should prove thoroughly enjoy-
able to the great majority of spectators. —
C. S. S.

"Politics"

(Universal — Comedy — One Reel)

Slim and Bobby are rival candidates for
the office of police judge in this Universal
reel, and they use fair means and foul to
beat each other on the theory that all is fair
in love, war and politics. One depends on the
use of glue and the other employs grease to
make his opponent appear ridiculous at a
big meeting. The result is a tie and they
combine forces to make a get-away when the
police raid the hall. Although the material
is familiar, with only a couple of new
stunts, it is amusing and this reel will rank
as one of the best of the series. — C. S. S.

SHORTS" REVIEWED
IN THIS ISSUE

Commencement Day (Pathe)
Cornfed (Educational)
Fun Shop, The (Educational)
Green Grocers (Universal)
Homeless Pups (Pathe)
Ideal Farm (Pathe)
Lofty Marriage, A (Universal)
Lost Chords (Educational)
Out Bound (Educational)
Pathe Review No. 17 (Pathe)
Pathe Review No. 18 (Pathe)
Politics (Universal)
Publicity Pays (Pathe)
Powder Marks (Educational)
Slippery Decks (Fox)
Sporting Speed (Pathe)
William Tells (F. B. O.)

"An Ideal Farm"

(Pathe— Cartoon— One Reel)

In this reel, Cartoonist Paul Terry pens
his version as to how he would speed up the
cackles of a hen were he a barterer of eggs.
The favorite cat discovers a plan of making
a unionized one-egg-per-day hen go to
work. He places her in a hen coop in which
are a calendar and big electric bulb. Every
time the light goes out the calendar jumps
to another day and when the light goes on
and the hen perceives the date, why, an-
other egg slides into the claws of the wily
cat. The hen finally is reduced to such size
by overwork that she slips through a knot-
hole and gives Mr. Cat a sound pecking
when she finds how he was pushing her
Father Time. It is an amusing number. —
T. W.

COMING
A "HISTORIET"

TEAPOT DOME

(Not a Review)
Illustrated, Animated and "Cartooniied"
with "Multi-Color" Titles
Something new and unusual.

TO FOLLOW:

"Famous Sayings of Famous Americans"
"Witty Sayings of Witty Frenchmen"
"Witty Naughty Thoughts"
"Love Affairs of Famous Men" (A Series)
ALL Our "Historiets" Are
Illustrated, Animated and "Cartoonized"

AND BESIDES

Have "Multi-Color" Titles and Scenes
"See It in Colors"

REEL-COLORS, Inc.

LABORATORIES, LYNDHURST
(Art Studios and Offices)

85 RIVERSIDE DRIVE
NEW YORK

Phone Endlcott 7784-7364

"William Tells"

(F. B. O.— Series— Two Reels)

No. 6 in F. B. O.'s "The Telephone Girl
Series" opens with some of the wittiest sub-
titles, in slangy vein, ever seen on the screen,
the work of H. C. Witwer, who wrote the series.
They get the audience in the right mood for
the fun that is to follow, and which waxes
fast and furious. In this issue Gladys Mur-
gatroyd, Sadie and the others are in gay
Paree, stranded and very desirous of see-
ing New York as soon as possible. The two
girls' experiences have to do with an ex-
waiter posing as a millionaire. Jerry and
Jimmy, house detective and bellhop of the
St. Moe, expose him after running foul of
the gendarmes, and the dear U. S. seems
further away than ever until the St. Moe
management wires Gladys to draw on them
for any amount and return, as business isn't
so good with another girl at the switch-
board. This issue is one of the best of the
series. — S. S.

"Green Grocers"

(Universal — Comedy — One Reel)

This single reel Universal comedy, starring
Slim Summerville and Bobby Dunn, follows
the same general lines of previous numbers
in this series in which these two comedians
have appeared and should prove entirely
satisfactory to their admirers. The humor-
ous moments center around an attempt of
the pair to put up a stove pipe and the re-
taliation of a neighbor who is getting the
benefit of the smoke and turns the hose on
them. Slim has an awful time getting the
water out of Bobby's clothes. A pretty girl
orders a sack of flour; each of the boys, the
boss and all the loungers grab a sack and
take it to her. The boys are fired and are
blown into the air when their auto hits a
tree. — C. S. S.

"Out Bound"

(Educational — Comedy — One Reel)

Sid Smith and Cliff Bowes are the fea-
tured players in this single reel Cameo Com-
edy, distributed by Educational, which con-
cerns the experiences of two chaps. One
gets a job on a truck and with a couple of
pieces protruding, backs into the room and
lifts the bed out, on which the other chap
is lying. A lot of stunts occur with the bed
hanging over a steep cliff. Both eventually
fall, landing in a pond, and are chased by
alligators. These stunts are thrilling and
exciting, and there are a lot of good comedy
touches throughout. It is a rapid fire reel
that should thoroughly satisfy Cameo Com-
edy fans. — C. S. S.

"Homeless Pups"

(Pathe— Cartoon— One Reel)

Paul Teiry's cartoons in Pathe's Aesop's
Fables series are always amusing and this
one is no exception. He pictures here the
antics of a lot of dogs including the capture
of one by a dog catcher. This dog's com-
panion summons hundreds of "mutts." They
storm the jail, rescue the fair one and get
their revenge by tying the dog catcher to
his own wagon and dragging him away. —
C. S. S.

May 3, 1924

MOVING PICTURE WORLD

Pathe Review No. 17

(Pathe— Magazine — One Reel)
This week's releases of scenes and indus-
tries snapped here and there by Pathe's
cameraman are particularly entertaining.
Perhaps the most interesting of all is "The
Secret of Soft Coal." Under the microscope
a piece of this bituminous fuel, which had
been broken in the center, shows on its sur-
face the outline of fern leaves. "Photo-
graphic Gems" and "When Winter Comes"
show picturesque scenes in Bear Creek Can-
yon, Colorado, and at Cinta, Portugal, re-
spectively. "How the American Flag Is
Made at Philadelphia" shows the way in
which the ensign is carefully stitched to-
gether under government supervision —
T. W.

"Sporting Speed"

(Pathe— Sportlight— One Reel)

Grantland Rice in this issue of Sportlights
deals with the factor of speed in sport. Be-
ginning with showing that speed is a vital
element in self-defense in the animal world,
he shows how it figures in running races,
swimming and other sports, and finally how
it has been developed during modern times
into the spirited contests between fast motor
boats. There is considerable snap to this
reel and it should be welcomed by anyone
interested in sports. — C. S. S.

"Lost Chords"

(Educational — Song Series — One Reel)

An old Alsatian melody with which the
majority of patrons of today are not familiar
opens this reel. This is followed by Carrie
Jacobs-Bond's beautiful "The End of a Per-
fect Day" and then by "Grandfather's
Clock." As usual, each of these songs is
pictured. Patriotism is the keynote of the
first. The manner in which the second song
has been handled, while it will amuse some
patrons will possibly strike a discordant note
with others as part of the action is in a
facetious vein. There is also a facetious note
in the handling of the third song. — C. S- S.

"Slippery Decks"

(Fox — Entertainment — One Reel)

Anyone who likes card games and par-
ticularly those who may have a suspicion
that they have been cheated, will be in-
tensely interested and entertained by this
reel which shows in detail the tricks of card
sharps and how they fleece the unwary by
stacking the cards, dealing off the bottom
and in practically giving any of the players
just the cards they want them to have. It
is a reel that should prove a good attrac-
tion in almost any house. — C. S. S.

"The Fun Shop"

(Educational — Novelty — One Reel)

The second issue of "The Fun Shop" lives
up to the promise of the first, with a num-
ber of clever and humorous sayings con-
tributed largely by prominent people. There
is quite a lot of subtle humor that will ap-
peal strongly with the highest class of
patrons. The reel ends with a Max Fleischer
cartoon giving a modern version of "Mary
and her lamb" which is amusing. This pic-
tures a "Johnnie" who chases a stage beauty
and discovers he is the "goat" when he finds
Mary has a husband and several children.
— C. S. S.

contains views of its weird natural forma-
tions. There is a section showing everyday
life of the people of China and a section in
Pathecolor showing various types of Alsa-
tians with their quaint costumes.— C. S. S.

"Publicity Pays"

(Pathe— Comedy— One Reel)

The aspirations of a stage-struck wife fur-
nishes the idea of this single reel comedy in
the Charles Chase series. She is taken in
tow by a manager who believes in publicity,
buys her a monkey that creates havoc in
the hotel and keep Charles on the jump.
When the manager threatens to buy a baby
elephant for her, the much-abused husband
balks. There are a number of amusing sit-
uations and some thrills where the hero
climbs out on a flag-pole and falls, but
catches a rope and saves himself. It should
prove satisfactory for the average patron. —
C. S. S.

Scenes from "There He Goes," an Edu-
cational Mermaid Comedy, with Lige
Conley, Otto Fries and Lillian Hackett.

"A Lofty Marriage"

(Universal — Comedy — Two Reels)

Rivalry between the giant, Jack Earle, and
Harry McCoy for the hand of the girl, Bar-
tine Burkett, furnishes the basis for the ac-
tion in this Century Comedy, distributed by
Universal. Each seeks in Various ways to
get the best of the other fellow. Finally a
situation arises in which Jack gets the ad-
vantage and is about to wed Bartine. This
occurs while they are suspended over the
edge of a high cliff and there are a number
of familiar and thrilling stunts, ending with
the falling of the two boys, who disappear,
leaving only holes in the ground. While the
material is of the kind that has been used
before and will be familiar to many patrons,
it is amusing and should afford good enter-
tainment for Century Comedy fans. — C. S. S.

"Pathe Review No. 18"

(Pathe— Magazine— One Reel)

This issue of Pathe Review contains the
usual quota of interesting items. One sec-
tion shows how the hair of wild horses is
cleaned and curled and made into mattresses
and cushions in a modern factory, another
picture the discovery of the Cave of the
Winds in Colorado by two "boy pirates" and

"Powder Marks"

(Educational — Comedy — One Reel)

A gun club with a membership composed
entirely of women, furnishes the locale for
this Cameo comedy. Sid Smith is an expert
hired to teach them to shoot and Cliff Bowes
is his assistant. There is considerable comedy
in the attempts of this pair to demonstrate
their own skill and to teach the ladies. This
is followed by scenes in the club house where
a bear invades the place and causes con-
fusion. It is complicated when Cliff also
poses as a bear by using a bear rug. These
sequences are of a familiar sort but they
are amusing and the comedy should satisfy
the average patron. — C. S. S.

"When a Girl Loves"

(Continued from page 85)

Cast

Sasha Boroff Agnes Ayres

Count Michael Percy Marmont

Dr. Godfrey Luke Robert McKtm

Helen Knthlyn Williams

The Czarina Mary Alden

Rogojin George Siegmann

Grishka John George

I •.mi a Ynci Seabury

Alexis William Orlamond

Ferdovn Rosa It own nova

Yussoff Leo White

peter Otto Lederer

Directed by Victor Hugo Halperin.
Footage, 5,876 feet.

Story

The wealthy family of Alex Boroff Is re-
duced to poverty by the Russian Revolution.
Sasha Is In love with Count Michael, but
Rogojin, a coachman, who becomes a power
under the new regime, tries to force Sasha
to marry him. He orders Michael shot, but
Michael escapes. The night before the wed-
ding Rogojin is mysteriously killed. The
Boroff family come to America and Sasha
takes training to become a nurse and finally,
to pleasa her family, consents to marry Dr.
Godfrey Luke, a rich physician. At a con-
cert Sasha hears a famous singer and rec-
ognizes Michael but learns he was told she
was dead and has married. Dr. Luke and
Michael's wife become Infatuated, and when
a roadhouse Is raided she seeks shelter in
his house. Michael comes for hie wife and
he and Dr. Luke decide to fight a duel. Sasha
comes down the stairs, receives the bullet In
her arm, and Michael falls senseless from the
shock of finding: she Is alive. Dr. Luke prom-
ises to perform an operation on Michael to
save his life if Sasha will promise to still
live with Dr. Luke. She promises, but
Grlsha, a dwarf who has Invented a radio
cure, comes and brings Michael back to life.

MOVING PICTURE W ORLD

May 3, 1924

Large
or small

WARD LEONARD VITROHM DIMMER slow-motion, cross
control, interlocking type. Built for continuous duty

A small bank of Ward Leonard VITROHM Dim-
mers equipped with individual and master levers.

—there is a Vitrohm Dimmer equipment

for every theatre

Positive Chain Drive

An important practical fea-
ture of WARD LEONARD
Theatre Dimmers is the
positive chain drive of the
contactor arm. No gears or
pinions to loosen or jam.
No lubrication annoyance.
Simple to operate; assures
perfect control; easy to ad-
ust without tools.

THfe largest dimmer installation in
the United States, handling a load
of 900 kw., is a Ward Leonard
Vitrohm Dimmer. Scores of other
Vitrohm Dimmer installations run into
hundreds of kilowatts each. Theatres
operating these installations are famous
throughout the country for the lavish-
ness and beauty of their lighting.

Of special importance to shows on the
road is the compact character of Ward
Leonard Dimmer equipments. No
other dimmers designed for a given
service are as light, or require as little
space, as Ward Leonard Dimmers for
the same service. Many of the best
known spectacular shows have used
Ward Leonard portable dimmer out-
fits especially designed for the road.

VITROH M construction — an exclusive
Ward Leonard feature — seals the re-
sistance wire in glass-hard, tough, fire-

proof enamel, impervious to air or
moisture— permanently protects the re-
sistance element against deterioration
by oxidation or corrosion. The special
Ward Leonard contact-arm drive
insures positive operation with a
minimum of effort. Any unit may be
individually operated, or any desired
number operated simultaneously — all
lamps being brightened or dimmed at
once, or one group increased in brilliancy
while another group is decreased.

Remember that there is a Ward
Leonard Dimmer equipment for every
theatre, large or small — for every stage
or auditorium lighting requirement —
for every lighting effect in any show
either in New York or on the road.
And, large or small, the service of every
Ward Leonard Vitrohm Dimmer in
sures perfect lighting control, maxi-
mum safety and the utmost economy
in operation and maintenance.

Ward Leonard/Tectric Gompany

I Mount: ! /

37-41 South Street

Atlanta— G. P. Atkinson New Orleans — Electron Eng Co , Inc
Baltimore-J. E. Perkins Philadelphia- W. Miller Tompkins
Boston— W. W. Gaskill Detroit— C E. Wise
San Francisco— Elec. Material Co.

6720-17

'Mount
V§rnon,
XewybrK

37-41 South Street

St. Louis— G. W. Pieksen
Cleveland— W. P. Ambos Co.
Dallas- W A.Gibson

Chicago— Westburg Eng. Co.
Pittsburgh— W. A. Bittner Co.
Montreal- Willis D. Bishop
London, Eng.— W. Geipel & Co.

May 3, 1924

MOVING PICTURE WORLD

Equipment Construction Maintenance

. Mill-; ■ il i„ V ,ii

Oil Heating for the Theatre

IT is virtually impossible to discuss the
proposition of oil heating for the pic-
ture theatre without becoming somewhat
technical. However, no technical knowledge
is needed to understand the fact that oil
heating is thoroughly practical.

It is a well-established combustion prin-
ciple that, to secure efficiency from oil used
as fuel, the oil must be thoroughly broken
or atomized. To accomplish this result, one
of two processes must be used; the oil may
be atomized or broken either by steam or
air pressure. In the case of the low grades
of oil used for power or commercial heating
purposes, steam is used as the atomizing
agent for a double purpose; first, to break
the oil and, second, to pre-heat in order
to make combustion of low-grade oil pos-
sible.

Some Technical Points

Fuel oil is from twenty-eight to thirty-
one specific gravity, and furnace, or un-
bleached kerosene, is from thirty-eight to
forty-one specific gravity, the latter being

the most inflammable. The flash point of
fuel oil is 180 degrees Fahrenheit. These
technical points are brought out in order
that the reader may realize the differences
in oils as affecting hazard.

The Marvel Burner

The Marvel Fuel Oil Burner, as its name
implies, uses fuel oil for heating purposes
and not furnace oil or unbleached kerosene,
as is in common use in most heating devices.

Fuel oil may be stored in a basement with-
out affecting insurance rules. Fire depart-
ment regulations, of course, vary in different
communities. In Chicago, for instance, stor-
age is permitted, in a basement, of 1,500
gallons of fuel oil without question. New
York City regulations on the contrary, are
so drastic as to practically preclude the pos-
sibility of the use of oil fuel or furnace oil
for heating purposes. The regulations for
storage in New York City would compel a
consumer to surround a tank with walls of
concrete at least ten inches in thickness.
(Continued on page 92)

FIRST PHOTO OF A THEATRE COSMETIC ROOM
One of two in Saxe's New Wisconsin Theatre, Milwaukee.

PK.OJ ECTION

EDITED BY F. H. RICHARDSON

Congratu la tions

Long ago I knew "Our Mary" personally
— and of course liked that charming lady, as
we all did and do. The other night, through
the courtesy of the management, friend
daughter and I viewed a picture, "Thief of
Bagdad," which I understand was planned
by her husband, Doug Fairbanks, and
filmed under his supervision. If that is true
I don't blame Mary for making a team of
Pickford and Fairbanks, for the man who
could plan such a production as we saw last
night— well, I'm for him. Gosh! I thought
I knew this game fairly well, but some of
the things pulled off in "Thief of Bagdad"
had us all exuding exclamations and guess-
ing. It's great !

The projection was by Les Reed and Ben
Morton, and when we consider the heavy
projection angle the results were excellent
indeed. Except for one or two titles which
jumped a bit, the screen image was steady
as the proverbial rock— proof of the almost
marvelous accuracy of the present film per-
forations and of the projection mechanisms
of today — Simplex in this case — Type C.

It is not my province to comment on or
to review productions. That is a function
of another section of the World, BUT "The
Thief of Bagdad" is such an entirely extra-
ordinary thing that I trust the reviewer will
not feel peeved at me in this instance, es-
pecially because I am sure he will agree
with all I've said.

Congratulations, friend Fairbanks. Tell
your friend wife hello for me and accept my
sincere congratulations on your remarkable
production.

Bluebook School

Each week, taking them in rotation, I
am publishing five of the 842 questions
from the list at the back of the Blue-
book. In the book itself the number of
the page or pages where the answer will
be found is indicated. Five weeks after
asking the questions, that answer which
seems to be best will be published, together
with the names of those sending satis-
factory answers. Beginning ninety days
after publication the best reply by a
projectionist, other than Canadian and
United States, will be published, together
with names of projectionists of those
countries who send good answers.
WARNING: Don't merely copy your
answer from Bluebook. Put the matter
in your own words. I want to know
whether or not you really understand
what you have read in the Bluebook.

This whole plan is calculated to get
men to really study the Bluebook they
have bought, and thus get real worth
out of it.

Question No. 35: Of what elements
does the projection lens consist?

Question No. 36: What is meant by
the "front factor" and "back factor" of
a projection lens?

Question No. 37: Which lenses of a
projection lens are cemented together
and with what are they cemented ?

Question No. 33: What is the optical
effect of cementing the lenses of the
front factor together?

Question No. 39: Are the lenses of
the back factor always separated by a
spacious ring?

Oh Boy!

I've just finished reading articles received
from Chauncey L. Greene, Minneapolis,
which held me to the last word of sixteen
pages of Mss. In all my experience as edi-
tor of this department, covering more than
thirteen years, I have not received as con-
sistently well written, well reasoned and
thoroughly capable a series of articles.
Friend Greene is, as I understand the mat-
ter, a student in the College of Engineering
of the University of Minnesota. If this is
true I do hope that when he has finished
and goes out into the world he may find the
projection of pictures to be sufficiently fas-
cinating, and otherwise available to cause
him to take it up as a life work.

The sixteen pages I spoke of contain many
separate articles. He starts off by saying:
Working Distance Tables

I notice in a recent issue of the World
that you are at loss to And the tables of
working- distances which the lens companies
computed for you. so I am copying them
from my note book and sending them to
you. Also (and this Is a dirty trick) I am
sending in the stuff I mentioned I was "ed-
iting" when I ordered the lens charts. How-
ever, I find It cannot be edited into one
coherent article, so I am merely going to
take the items, one by one, from my notes
and set them down in the hope that you
may be able to cull from the lot one or two
at least that may be of use, and so In part
repay you for wading through the lot (if you
do). 1 am forced to the conclusion that the
only fitting title for the hodge podge Is
"Scrambled Eggs — many are culled and few
are chosen."

That last is true, but not as applies to
your writings, friend Greene. I propose to
use it all, or very nearly so, though it will
be split up into several separate articles.
Your own Mss. will be used, without altera-
tion, in all cases, which is in itself very
unusual.

Here is friend Greene's ideas as to what
projection must be in order to intrigue men

The First of the Bluebook School Answers

Well, gentlemen, here they are at last.
Question No. 1 was best answered by
A. L. Fell, Collingswood, N. J., but
Harry T. Dobson, Toronto, Ont.; W. D.
Shank, Toronto; W. E. Lewis, Endicott,
N. Y., and Daniel Constantino, Easton,
Pa., all sent very good replies. Friend
Fell's answer reads:

Question No. 1. Quote law relating to
light intensity at different distances from
an open light source and explain its op-
eration.

Answer: "Light intensity decreases
inversely as the square of the distance
from its source." This applies to light
from an open light source only, and not
after the light rays have been acted
upon by a lens. Light rays emanating
from an open light source travel in
straight, diverging lines, therefore the
more distant an object of given area be
from the source of light, the less num-
ber of rays it will receive, hence the
less brilliant will be its illumination. The
decrease in illumination will be inversely
as the square of the distance.

Question No. 2 also was best replied
to by A. L. Fell, Collingswood, N. J.,

but Harry Dobson, Toronto; W. D.
Shank, Toronto; Daniel Constantino,
Easton, Pa., and Walter E. Lewis, Endi-
cott, N. Y., all did very well.

Question: What is meant by "Ab-
sorption of light?"

Answer by Fell: As applies to lenses,
when light passes through glass a por-
tion of its energy is absorbed by the
medium. This portion is ordinarily
transformed into heat, though in some
cases the energy is partially absorbed in
working chemical changes. The absorp-
tion of good glass is about one per cent,
per inch of distance traversed by the
light.

(Note : Those who included substances
other than glass in their replies were
correct, but friend Fell worded his an-
swer best, and except for the screen,
absorption, as applies to projection, is
mostly in the lenses. — Ed.)

Question No. 3: What is meant by
an "Actinic Ray?" This was best an-
swered by Harry T. Dobson, Toronto.
A. L. Fell, W. D. Shank, J. L. Fraiser,
Atlantic City, Daniel Constantino and
W. E. Lewis all made good replies.

Dobson said: "All light rays, natural
or artificial, which cause chemical
changes in the thing they strike are
'actinic rays.' Violet and ultra violet
are the best known of these rays. It is
the actinic rays which make photog-
raphy possible."

Questions 4 and 5. What is meant by
the angle of incidence and the angle of
reflection? I have combined these two
questions because they all did that in
their replies.

Robert Dunwoody, New Orleans, La.,
made the best answer, though Harry
Dobson and Shank, both of Toronto, did
fairly well. Dunwoody says:

"The angle of incidence is the angle
a ray of light makes with a line drawn
perpendicular to the surface upon which
the ray is incident. 'Perpendicular to'
means a line at right angles to the spot
of the surface where the ray is incident,
or where it strikes. 'Angle of reflection'
is an angle exactly equal to the angle of
incidence. It is the angle the reflected
ray makes with a line perpendicular with
the surface of the medium at the point
the incideit ray strikes."

And thus endeth the first lesson.

May 3, 1924

MOVING PICTURE WORLD

of real brains and ability. Read it, my
brother; and say whether or not YOU would
brother, and say whether or no YOU would
welcome into ANY field of the motion pic-
ture industry a man who writes as Greene
does. I feel unable to answer the questions
he propounds — not when he asks them that
way. I would NOT be made to feel respon-
sible for the crystalization of plans for the
future of a man of such apparent ability,
but I certainly would welcome him into the
field of projection with both hands. Here is
an article which OUGHT to bring comment
from every man of ability and brains in the
profession of projection — from every man
who admires ability and takes real pride in
the profession he has chosen for his life
work. What have YOU to say to friend
Greene? Here is what he says to YOU:

In commenting on my answer to Mr. Dun-
lop's question regarding- intermittent move-
ment speed and shutter master-blade width,
you (after prodigious, but I sincerely hope
unsuccessful efforts to cause my hatband to
fit too snugly) inquired, "Is this an indica-
tion that men of engineering training are
being attracted to the field of projection?"
I can only make this answer: Any field, to
be attractive to the truly professional man,
must hold forth four inducements.

The Inducements

1. The subject itself must hold for him
an Intense interest amounting to fascina-
tion. He must be able to love the work
for the work's sake;

2. It must offer reasonable remunera-
tion, sufficient to permit him to move in
professional circles without embarrass-
ment, and to- insure the future comfort of
those dependent upon him.

3. The field must be capable of limitless
expansion and deepening. Each problem
solved must point the way to other prob-
lems of still greater intricacy and still
greater promise.

4. There must be opportunity for real
service. At the close of each year he must
be able to look back through the previous
twelve months over achievements which
will swell the conviction within him that
"as the swift seasons roll" he will approach
the end of life with a calm assurance born
of the knowledge that countless thousands
of people are happier and better because
of the application which he has made of
his knowledge, his training and his God-
given talents.

At Rest on Three Points
For my part, my mind is at rest on the
first three points, but I am not so sure about
the fourth as applied to the motion picture
industry. I am very unwilling to believe
that I, for instance, could rise to any re-
sponsible position in so great an industry
and not render real service; and yet when I
compare it with the service rendered by the
man who brings whole rivers down from a
mountain range to a sun-baked desert and
adds millions of acres to the productive area
of the earth, or with that rendered by the
man who harnesses almost inaccessible wat-
erfalls and transmits their energy in the
form of man-made lightmng to take the
place of power otherwise derived from irre-
placeable coal, I am not so sure. Is it not
likely that your views on this phase of the
question in the light of your years of ex-
perience would be greatly appreciated by a
large number of department readers?

What Would You Dof
Assuming that the motion picture indust-
try fulfills all four requirements, and that
you were in my circumstances, about to
graduate from the U. of M. after five years
of technical training in the Electrical Engi-
neering Department and nine years of prac-
tical projection exper.ence, and wanted to
follow up projection from the engineering
standpoint, just what would you do.' If this
is something which you cannot conveniently
answer through the department, or for any
reason would rather answer directly I would
be more than glad to pay the usual rate. This
is a very vital question to me just now. be-
cause within the year I must decide whether
I am going to leave the field of projection for
good and all, or whether I will continue in it
with the intention and the determination to
become, eventually, a recognized world au-
thority. No lesser aim would be worthy, no
lesser realization would ever satisfy me.

I will just add this comment. While it is
quite true that men who harness and make
available the forces of nature are doing for
humanity a work of almost incalculable value,
still that one who expends his talents and
energy in providing good, wholesome, clean
amusement for many people each day, is
performing just as essential a service, be-
cause after all,, while life without labor is
not an enjoyable existence for the worth-
while man or woman, that labor must be fol-

lowed by relaxation and amusement— play in
various forms, else life becomes a mere drab
existence of work-eat-sleep, sleep-eat-work,
eat-work-sleep, world without end, and thus
is the "Brother to the Ox" created.

So we who help supply the amusement —
who help the worker to play and thus put
him in condition to more effectively harness
the powers of nature, may feel our employ-
ment to be just as important and just as
commendable and honorable as any other
line of human endeavor, bar none.

From Toronto

Our old friend, Harry T. Dobson, projec-
tionist Palace Theatre, Toronto, sends in
answer to first set of Bluebook questions,
with following remarks on separate sheet
of paper:

Dear Friend Richardson: Here are answers
to the first five questions. Seems like old
times, doesn't It? A few years ago you did
the same thing, only then we had no "Blue-
book' to find the answers in. Are you going
to publish an "Honor Roll' as you did then?
That also was a good idea.

Tried out Griffith's pinhole-in-back-of-
lamphouse stunt, but was not successful. I
got three or four images of crater floor, but
none of them sharp. You surely can see the
carbons burning, and in natural colors, too;
however, if you hold a condenser against the
pinhole and get a sharp image on a sheet of
paper held a few inches away from the lens,
it is the rear of the carbons you see, though
— not the face.

A Tip

Here is a thing I tried out and found suc-
cessful with a Simplex projector and a Fulco
or Peerless arc control — or, so far as that
goes, with any arc control. Changed the rod
or handle which feeds the carbons together
from its regular postion inside of rear of
lamphouse, B in drawing, and located to po-

sition A, in center of sliding panel in center
of back of Simplex large lamphouse. This
gives a more direct action and eliminates all
tendency to bind; also is lessens the collec-
tion of handles on the working side by one,
which is not in itself at all objectionable.

In closing let me express my sincere good
wishes for the success of the Bluebook.

Thanks, Brother Dobson. Its success was

GET IT NOW!

The Brand New

Lens Chart

JOHN GRIFFITHS

Here is an accurate chart which belongs
in every projection room where carbon
arcs are used. It will enable you to get
maximum screen results with the equip-
ment you are using.

The news Lens Chart (size IS" x 20")
is printed on heavy Ledger Stock paper,
suitable for framing.

Price $1.00

Chalmers Publishing Co.

516 Fifth Avenue New York City

assured almost from the start. Considering
the necessarily rather high price, the book
has had and is having a phenomenal sale.
This is gratifying to me, because I find that
the real honest-to-God value I tried so hard
to put into the book succeeded against very
ROTTEN tactics pursued by some, who de-
pend upon such tactics instead of real worth
incorporated in what they have for sale.

As to your two-or-three-images— well, I'll
leave friend Griffith to explain matters and
tell you why it didn't work and why you got
all those images. Personally, I dunno.

As to Feed Control

As to the Simplex carbon feed control,
and changing its position: I think the handle
was placed where it is with intent to put it
in convenient position for hand feed— also
to leave the sliding panel free. Where an
arc control is used and the sliding panel is
not, I would say there ought to be an ad-
vantage in making the change.

As to the honor roll — well, what do you
who have taken up the matter of replying
to the questions, or who contemplate doing
so, think about the matter? Also exactly
what was the "honor roll" composed of?
I don't remember. It was long ago. Can
look it up, of course, but presumably
Brother Dobson remembers all about it.

P. S. By the way, what I think I'll do is
to publish all the names of those answering
each question in a satisfactory way at the
same time the best answer is published—
which will be about four or five weeks after
the publication of the question itself, thus
giving ample time for all our readers in
the United States and Canada to reply who
may wish to. NOTE: I will also, about
ninety days after publication of the first
list of questions, begin publication of the
best answer received from any country
other than the U. S. and Canada, together
with name and location of all those who
send satisfactory replies. Now let's see what
country has men best trained in the techni-
cal end of projection. Go to it !

Atta Boy!

H. E. Schlichter, Projectionist, the Ligget
Theatre, Madison, Kansas, sticks his oar
carefully into the writatorial waters thusly :

After reading your article, "Waking Up"
March 22 issue, I am tempted to let you
know that, even though I am out here in
"The Sticks," I am interested in the more
extended use of the term Projectionist.
Moreover, I am glad to sav I am working
for a manager who is of like opinion. He
regards high grade projection as first among
the requisites for success at the box office.

Uses Simplex

I have two 1923 Simplex projectors and
use Mazda with a 105-foot projection dis-
tance. Am getting a fine picture on a Gard-
ner screen. A direct current arc was tried
out first, but Mazda was used in preference.

I have an up-to-date projection room. It
is 14x9x11 feet (Not very clear when we
don't know which dimension the 14 stands
for. Presumably the 9 is ceilino- height. —
Ed.), with automatic port fire shutters, an
automatic revinder and a film inspection
and repair room.

Am very much interested in your depart-
ment in the World (Wrong! It is NOT "my"
department, but "OUR" department, friend
Schlichter. — Ed.) and sometimes when I run
into a brain twister which I am unable to
solve — (not an infrequent occurrence) you
may hear from me.

We have as fine a little 600-seat theatre
as you will find in this section of unexplored
Kansas. If ever you happen to be in this
part of the woods we would feel honored by
a visit.

Good for your manager. Shake hands
with him for me. Most managers, I am
sorry to say, seem to think projection a
mere more or less necessary damned
nuisance, and they treat it accordingly. I
will be glad to hear from you and to help
you in any way I can at any time.

It is no disgrace to be out there "in the
sticks." Sometimes I wish I were, myself.
If we all left "the sticks" — well, I guess we
city chaps would soon be taking some sev-
eral reefs in friend belt I

MOVING PICTURE WORLD

May 3, 1924

Oil Heating

(Continued from page 89)
Economy in Oil

That there is a positive economy in the
substitution of fuel oil for coal there can
be no question, although the exact figure
of economy, in individual instances, cannot
be determined without exhaustive tests.

Primarily, economy in fuel oil burning is
due to intermittent operation, whereas the
consumption of coal is continuous even
though a fire may be banked. There is an
instantaneous one hundred per cent, heat
upon ignition of fuel oil. In other words,
furnace temperatures are at their maximum
during the period of combustion, whereas
coal starts at a minimum, moves to a maxi-
mum, and again falls to a minumum before
replenishment.

Even Temperature Maintained

The maintenance of an even temperature
is entirely automatic with the Marvel Fuel
Oil Burner. There is first a wall thermostat
which can be set at a desired temperature
and the machine will start or stop with a
two degree fall or increase in temperature.

A boiler thermostat provides an additional
element of control or safety should the wall
thermostat be accidently broken or dam-
aged. The boiler thermostat is set for water
temperature or steam pressure, as the case
may be. Should the temperature of the
water exceed a point equal to that tem-
perature which is desired to be maintained
in a room or theatre, the current will be
automatically broken and the machine
stopped. When the temperature of the boil-
er falls, the machine will automatically start
and continue in operation until the desired

temperature is reached. Another control
prevents the machine from running, and
thereby pumping fuel oil into the boiler,
should oil fail to ignite for an unknown rea-
son.

Safety and Stability

In designing the Marvel machine, the first
consideration was that of safety and stabil-

Marvel Fuel Oil Burner Attached to Coal
Furnace.

ity. It is an assemblage of sturdy machinery,
mounted on a bed plate, twenty-two inches
long by twenty inches wide. A one-half
horse-power noiseless motor is provided for
one-quarter horse-power duty although no
more current is consumed. An additional
power is provided to overcome resistance,
due possibly to lack of proper lubrication,

in which event the armature of the one-
quarter horse-power motor would probably
burn out and the machine be put out of
commission.

A specially designed oil pump carries fuel
oil to the nozzle of the burner, which is
installed in the coal door. The air pump
provides a three pound pressure of air which
it also carries to the burner and provides
a wall of air through which the oil must
pass and be thoroughly atomized before
being ignited. The air pump on this installa-
tion will produce within one-half inch of
perfect vacuum. Obviously a pump of this
character is not necessary to produce a three
pound pressure of air, and a less expensive
pump might be used, provided its reliability
could be absolutely depended upon.

The installation of a Marvel Fuel Oil
Burner does not necessitate the removal of
grate bars, which, in the event of the cessa-
tion of electric current or gas, w:ould re-
lieve an embarrassing situation in extremely
cold weather. The loosening of two screws
and one union enables the coal door to be
opened and the lifting of one or two fire
bricks from a baffle which covers the grate
bars, will permit coal or wood or any avail-
able fuel to be used in place of oil. This is
a measure of safety which cannot be over-
looked in the consideration of the desirability
of oil burning.

The designers of the Marvel Fuel Oil
Burner sought in the finished product a
machine which is economical, reliable and
efficient. Its use in a theatre will permit a
low temperature to be maintained during
such period as a higher temperature is un-
necessary and the maintenance of a higher
temperature at desirable periods.

> LOIhU
I

IT'S not hard to turn casual
* theatre-goers into regular at
tendants — give your pictures
that touch of clearness and
superiority secured through
use of the

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LATEST IN PROJECTION EQUIPMENT
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May 3, 1924

MOVING PICTURE WORLD

Movie Music Chats

By M. J. MINTZ.

(Editor's Note— This is the first of a
series of articles on music in the theatre.
The second will appear in an early issue.)

PRODUCERS and distributors of feature
pictures have finally awakened to the
realization of the vital importance of appro-
priate music to the picture. So as not to be
misunderstood, let me say right here that
by appropriate music I do not mean any spe-
cified number of men in an orchestra. What
I mean is fitting musical accompaniment for
each action in a picture, whether the thea-
tre boasts of a symphony orchestra of mere-
ly a single pianist or organist.

At the beginning of the film industry,
music as a part of picture entertainment was
given no serious thought, for the reason that
at that time even the makers of the pic-
tures had not the faintest idea to what pro-
portions the industry would develop. Some
time later, feature film productions began to
make their appearance, and with them came
press and publicity sheets or books, the pur-
pose of the latter being to instruct the ex-
hibitor how to advertise the picture so as
to draw the crowds.

Meaningless Music

Nothing, however, was said or suggested
regarding music, with the result that in the
majority of movie theatres, whether the
music was furnished by an orchestra or a
pianist or organist, the selections rendered
during the screening of the film were posi-
tively meaningless as far as the story of the
picture was concerned. In innumerable in-

stances the numbers played made the picture,
possibly a very good feature, seem ridiculous
and meaningless, and not only added nothing
to the worth of the film, but absolutely de-
tracted from its merit and spoiled it, thus
mitigating against the success of the picture.

Just imagine this situation. A scene in a
picture (an old one of course) has the play-
ers dancing — a polka, a minuet — some old
fashioned dance. And the music accompany-
ing it is some nice pleasant waltz tune, en-
tirely out of time with the dancers. Or
again, a scene showing soldiers of some for-
eign nation marching proudly down the
street, accompanied by the stirring strains of
a John Philip Sousa march, which they
themselves probably never heard. And these
are actual instances, from the knowledge of
the writer, who was himself a theatre man-
ager back in "the good old days."

First Step Forward

Of course this situation could not continue
long. The motion picture companies soon
realized the harm this was doing to their
pictures and the next step forward was the
preparation of a list of musical suggestions
for each picture, published in their press
books, which idea was, I believe, originated
by the Paramount Company and very soon
adopted by the others. This was a big step
in the right direction and immediately made
an improvement in the presentation and in-
cidentally the reception of the pictures. The
musicians were then at least enabled to get
(Continued on page 94)

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MOVING PICTURE WORLD

May 3, 1924

Music Chats

(Continued from page 93)

an idea of what to expect on the screen;
they knew that if an Italian scene was
shown, the atmosphere should be Italian,
etc.

But even this step left room for many a
peculiar and amusing situation. One of the
funniest that came under the observation of
the writer was a scene in a picture where a
man left on a business trip for a period of
two weeks. The title distinctly read "I will
be back in two weeks." The music sug-
gested, as the man said good-bye was one
of the "Good-Bye" numbers, an appropriate
selection. However, it so happened that this
particular leader did not have this "Good-
Bye" number, so he simply substituted Tosti's
"Good-Bye" which he had in his library.
The words of this latter number, if you re-
call, are "Good-bye forever, etc." And the
musicians couldn't understand the shout of
laughter which went up from the audience
when they began playing their number. They
probably had not even seen the title referred
to, being intent on playing their music as
laid out. Many other ridiculous situations
of the same general type marred many a
performance.

Difficulty in Substitution

The difficulty, of course, was in the matter
of substitution. The leader would get his
cue sheet possibly a day or two before the
picture was to be played, possibly even the
same day. There might be thirty or forty
numbers suggested, of which he would have
only half or less in his library. He would
have to substitute other numbers for the
ones he did not have, either because the
time was too short to get the numbers sug-
gested or he did not feel that he could afford
to add to his library at that time. The num-
bers suggested, however, showed only the
titles and composers of the selections. In
many cases the leader did not even know the
composition. With so many new numbers
being published almost daily, you can readily
appreciate that it is practically impossible
for the orchestra leader to know all of
them. In that case he simply had to rely
on what information the title of the com-
position gave him. And sometimes they
gave him no information whatever. For
instance, the selection "Natoma," by Herbert,
was suggested. The leader did not know
the number. He asked one of his men if he
knew it. The answer was that he knew it
was a very good number but didn't know
just how it went. On this meager informa-
tion, the leader had to substitute another
selection. And the result, nine times out of
ten, was even more ridiculous than the
"Good-bye" instance cited above.

Depended on Memory

Even worse was the plight of the indi-
vidual pianist or organist who played the pic-
ture alone. In many instances they de-
pended almost entirely on their memories,
and it must be said that their memories
were generally good. However, you can
realize the difficulty they had when a short
flash on the screen called for a certain num-
ber. By the time they thought of the tune
of the selection, the occasion for it was gone.
And often they really knew a selection, but
just couldn't remember the strain. How
often have you asked someone to play a
certain number for you? They would ask
"How does it go?" All you had to do was
hum a few bars and they could play right
through the entire number. They immedi-

ately recalled it. And without the first
few strains they were lost.

An Elaboration

Out of this idea was the final development
of the musical cue sheet born. The writer,
himself a musician and a former theatre
manager and owner, having come in con-
tact with this problem from all its angles,
conceived the idea of doing exactly what
you would do for your friend. He felt that
the same thing could be done for the musi-
cian. Suggest to him the strain or mood of
the selected number. Tell him how it went.
Help him to substitute another appropriate
number if he did not have the selected num-
ber by giving him an idea of what the sug-
gested number was like. Give him the
"Thematic Music Cue Sheet."

ft was an elaboration of the old cue

sheet, and an improvement so wonderful that
it made the musical presentation "fool-proof."
It really "made" the musical presentation.
And it was all so simple that the wonder
of it is that the writer ever thought of it.
You know it is the simple, everyday things
that we often overlook. The idea was to
reprint below the title of the suggested num-
ber a few bars of that very number, enough
to give the musician the real idea of what
the compiler intended as the mood of the
musical accompaniment for that particular
scene. Simple, isn't it? — and yet how diffi-
cult before that result was accomplished.

With the "Thematic Music Cue Sheet" the
musician has no worries about his musical
presentation. He can get the cue sheet the
same day as the picture and still be able
(Continued on page 95)

Typhoons cool —

21 Theatres for Signal
Amusement Company.

35 Theatres for Saenger
Amusement Company.

51 Theatres for S. A.
Lynch Enterprises.

Repeat orders
prove Typhoons
"deliver the goods"

What makes
a good show?

It isn't any one thing alone, is it?

— not just the feature, or the
comedy, or the music, or the pro-
jection. All these work together
to make the good show.

But they're lost in broiling hot
summer weather unless you also
provide coolness, refreshing
breezes — real comfort.

Why not give your good show a
chance in hot weather? Back it
up with Typhoon Cooling Sys-
tem. And you'll pull regular
business and good profits all

summer — and every summer.

mmmm Proved in 1,900 theatres.

The extra profits quickly pay for
your Typhoons. Also proved in
1,900 theatres.

Can't you use those extra profits?

Write for Booklet 31

Typhoon Fan Company

345 West 39th Street

Philadelphia
New Orleans Dallas

New York, N. Y.

Jacksonville

Los Angeles

May 3, 1924

MOVING PICTURE WORLD

Music Chats

(Continued from page 94)

to play the picture properly — because it
enables him, without loss of time or accuracy,
to do that necessary thing — properly sub-
stitute for the suggested selections he may
not have.

The idea caught like wildfire. The pro-
gressive motion picture producers realized
the advantage of this improved form of
cue sheet and today practically every mo-
tion picture producer or distributor of any
note issues the "Thematic Music Cue
Sheet" to the exhibitors for the use of their
musicians, for the mutual good of all con-
cerned.

Thousands of musicians and theatre own-
ers from coast to coast have enthusiastically
written to me, lauding the "Thematic Music
Cue Sheet."

And Mr. S. L. Rothafel, of the Capitol
Theatre, New York City, one of the greatest
showmen in the world, does not hesitate to
say that the "Thematic Music Cue Sheet" is
a wonderful aid for all motion picture thea-
tres.

Page Organ Draws Crowds

Standing room only was to be had when
Messrs. Scholl, Gallagher and Gleason re-
cently dedicated the new $15,000 Page pipe
organ in their Gem Theatre, a 350-seat house
in Newark, Ohio. William Dalton, the well-
known organist of the Grand Theatre, Co-
lumbus, motored to Newark to give a spe-
cial midnight concert on the beautiful in-
strument, and the following day Prof. Ber-
ton Burkett, assisted by Frank Reynolds,
the Gem organist, officially dedicated the
organ with a series of recitals.

The occasion testified to the value of
music in a picture theatre. The Gem has
been crowded since the installation of the
Page instrument and many compliments
have been paid the proprietors for installing
so expensive an organ in such a compara-
tively small theatre.

Experts required two weeks' time to in-
stall it, working under the supervision of
Don Maus, one of the country's leading pipe
organ builders. The pipes range in height
from sixteen feet down to the length of a

CLASSIFIED ADVERTISEMENTS
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Minimum charge 60c
Terms, Strictly Cash with Order

Copy must reach us by Tuesday
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SITUATIONS WANTED

ORGANIST— NOW IN FINE PENNSYLVANIA
HOUSE WITH LARGE INSTRUMENT, DESIRES
POSITION FURTHER NORTH. PREFERABLY
NEW YORK STATE. MINIMUM SALARY $G0.OO.
ONLY HOUSES WISHING HIGHEST TYPE WORK
REPLY. EXPERIENCED, MOVING PICTURE
WORLD, NEW YORK CITY.

ORGANIST AT LIBERTY — -First-class trained
musician. Organ graduate, two colleges. Expert
picture player and soloist. Experience. Reputation.
Union. Splendid library, all classes music. Play
all makes. Good instrument essential. State par-
ticulars and best salary. Address Organist, •flo
Dupont Street, Roxborough, Philadelphia, Pa.

match, and if the wiring was in one straight
line it would be 100 miles long. The method
of operation provides that each touch of the
key produces a vacuum and air compression,
so that each valve is opened and closed at
the will of the player, and there is a special
device, exclusive with the Page company,
that prevents the keys sticking or the intro-
duction of any undesired sound. The re-
lease and the closing of the valves are prac-
tically simultaneous with the player's touch.
In addition to the great number of pipes,
there are added features such as the
marimba, xylophone and chimes. The last,
the Degan chime, is one of the most beau-
tiful manufactured. Especially delicate parts
of the instrument, that would be affected by
dust, are located in two special, sealed rooms.

Recent Incorporations

Albany. — Six companies incorporated and
entered the motion picture business in New
York state during the past week, these com-
panies revealing the following capitalization
and directors : Triumphant Productions,
$20,000, Nat Nathanan, F. J. Whittle, Morris
Rothman, New York city; Till Amusement
Corporation, $2,000, H. G. Kraft, L. Graff,
M. O'Heir, New York city; Leon Gordon
Productions, $50,000, Leon Gordon, W. H.
Adams, D. Smith, New York city; Trial
Honeymoon, Inc., $10,000, Isidor Cohn, Joseph
Gaites, Lewis Newman, New York; Winship
Press Association, $10,000, Marie and C. E.
Elliott, Rex Large, New York city.

Like Universal Plant

The following letter has been received by
the Universal Motor Co., Oshkosh, Wis,
from the L. M. Miller Theatrical Enterprises,
Wichita, Kans.: "In reply to your letter of
March 26th, beg to advise that the Universal
10 KW electric plant we have installed in
our Miller Theatre for emergency service
has given us absolute satisfaction. The
truth of the matter is that we are getting a
steadier light from this emergency plant
than from our motor generator set which
we are using all of the time."

LA CINEMATOGRAFIA
ITALIANA ED ESTERA

Official Organ of the Italian Cinematograph Union

Published on the
15th and 30th of Each Month

Forties: •vkurlptlon: $7.0* or SI truss per Aaaim

Editorial and Business Offices:

Via Cumiana, 31, Turin, Italy

HALLBERG

MOTOR
GENERATORS
Are the best for

Projectors.

J. H. HALLBERG

445 Riverside Drive
New York

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THE C. R. BAIRD CO.

2 East 23rd Street New York

Manufacturers and Distributors of Moving Picture
Machine Parts Since 1909

WELDED W.RE
REELS

For Sale by

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ClIRRENTand ADVANCEflLM RELEASES

6.282
5.834

6.148

ALLIED PRODUCERS AND DISTRIBUTORS

Review Footage

Richard the Lion-Hearted Wallace Beery Nov. 3 7.298

Loving Lies Monte Blue Feb. 2 6.526

No More Women Matt Moore-Bellamy Feb. 2 6.186

The Hill Billy Jack Pickford Mar. 22 5,734

ARROW

Days of '49 Neva Gerber serial April S

Gambling Wives Marjirie Daw Mar. 22 6.438

Romeo Mix-Up Edmund Cobb

Western Yesterdays Edmund Cobb

Western Fate Hatton-Gerber

Whirlwind Ranger Hatton-Gerber

Notch Number One Ben Wilson

Models and Artists Bobby Dunn

Oh, Billy Billy West

ASSOCIATED EXHIBITORS

Dmvid Copper6eld Star cast Nov. 17.

The Miracle Makers I.eah Baird Dec. 22.

The Yankee Consul Douglas MacLean Feb. 23.

EDUCATIONAL FILMS CORP.

Jean of Heceta Head "Wilderness Tales" Jan. 19.

Haunted Hills "Wilderness Tales" Jan. 19.

Flowers of Hate "WikterncM Tales" Jan. 19.

A Sailor s Life "Hodge Podge" Jan. 19.

Stay Single Christie comedy Jan. 19.

Lest We Forget "Sing Them Again" Jan.

Neck and Neck Mermaid comedy Jan.

Oh, Girls/ Sid Smith Jan.

The Butterfly Tolhurst series Jan.

Aggravating Papa Jimmy Adams Feb.

The Broncho Express Clyde Cook Feb.

About Face Juvenile comedy .Feb.

Here And There Sid Smith Feb.

A Movie Pioneer Hodgc-Podge reb.

Lonesome Lloyd Hamilton Feb.

Old Friends ''Sing Them Again" Feb.

Busy Buddies Christie comedy Feb.

Plastigrams Stereoscopic Feb.

Wide Open Mermaid comedy Feb.

Jumping Jacks Hodge Podce Mar.

Getting Gertie's Goat Dorothy Devore Mar.

Cave Inn Sirl Smith Mar.

The Ant Lion Secrets of Life Alar.

Long Ago "Sing Them Again" Mar.

The New Sheriff , Tuxedo comedy Mar.

Under Orders Clyde Cook Mar.

Midnight Blues Line Conley Mar.

Family Life Jack White prod Mar.

Bargain Day Sid Smith Mar.

Baroum Jr Juvenile comedy Mar.

The Fly Scientific April

Killing Rime Lloyd Hamilton April

Dusty Dollars Cameo comedy April

Dandy Lions Nral Burns April

Safe and Sane Jimmie Adams April

There He Goes Mermaid comedy April

Heart Throbs "Sing Them Again" April

Realm of Sport Hodge-Podge April

Fold Up Cameo comedy April

Going East Lloyd Hamilton April

The Fun Shop Humor reel April

The Trader Keeps Moving Bruce scenic April

The Lady-Bird Instructive April

19 1.000

19 LOW)

19 1,000

19 1.000

19 2.000

19 1,000

26 2.UU0

.'6.
26.

9.
16
16.
lo
23

a
i.
l.
i.

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8.
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IS 2.UU0

22 2.000

29 2.000

29 1,000

29 2.000

S 1.000

5 2,000

5 1,000

12 2,000

12 2.000

19 2.000

1,000
1,000
2.UU0
2.000
2,000
1.000
1.UU0
2.0U0
1.UU0
2.000
1.000
2,000
1.000
2.01)0
l.nrri
1.000
1.000
2.000

1,000
1,000
2.000
1,000
1.000
1,000

S 12,0m

26 7,577

6.917
5.821
7,264
6.660
7.1*1
6>»°
.6.471

FAMOUS PLAYERS-LASKY

The Ten Commandments Cecil B DeMille prod Jan.

The -humming Jird Gloria Swanson Jan.

Heritage of the Desert Daniels- Torrence Feb.

Flaming Barriers Logan- Moreno Feb.

Pied Piper Malone Thomas Meighan Feb.

The Stranger Compson-Dix Feb.

Trie Next Corner Tearle-Oianey-Mackail ... Feb.

Shadows of Pans Pola Negri Mar

Icebound Dix Wilson Mar.

A Society Scandal Gloria Swanson Mar

The Fighting Coward lames Cruze prod Mar

The Dawn of a Tomorrow Jacqueline Logan April

Singer Jim McKee W. S. Hart April

The Breaking Point Star cast April

The Confidence Man Thomas Meighan April

The Moral Sinner Dorothy Dalton April

FILM BOOKING OFFICE OF AMERICA

After the Ball T. O. D. C. prod Jan. 5 6.500

Babes in tlic Hollywood "Fighting Bi«»k1" Ian. 12 2.000

Beauty and the Feast "Fighting Blood" Jan. 12 2 nrm

The Switching Hour "Fighting Blood" Jan. 12 2.000

Phantom Justice Feature cast Tan. 26 6.230

Alimony Featured cast Feb. . 2 6917

Week-End Husbands Alma Rubens Feb. 9 6 70n

White Sin Madge Rrllamy Feb. 23 6.237

The Telephone Girl (series) Alberta Vaughn Feb. 23

Damaged Hearts Featured cast Mar. 1 6 I"

When Knighthood Was in Tower. .. "Telephone Girl" Mar. 8 2 000

North of Nevada Fred Thompson Mar. 15 5,000

9.
16.
2J.

1.
15.

22 6.433

29 6.591

5 6.084

12 7.008

19 6,064

26 6,500

26 5.439

IUvWw

Galloping Gallagher Fred Thompson Mar. 29..

Money to Burns "Telephone Girl" Mar. 29..

Sherlocks Home "Telephone Girl" Mar. 29..

Yankee Madness Larkin-Dove April 5.

His Forgotten Wife IK-Iiamv- Baxter Apul 12.

Footage

4,700

2,000

2.000

4,680

6,500

The Silent Stranger Fred Thomson April 19 5,000

The Beloved Vagabond Carlyle Blackwell April 26 6,217

FIRST NATIONAL

Anna Christie Blanche Sweet Dec-
Twenty -one Richard Barthelmess Dec.

Boy of Mine Ben Alexander Dec

The Warners Marie Prevost Dec

Thundergate Owen Moore Dec.

Her Temporary Husband Sydney Chaplin Dec

The Dangerous Maid Constance Talmadge Dec

Jealous Husbands Maurice Tournear prod. ...Dec

Black Oxen Corinne Griffith Jan.

The Song of Love Norma Talmadge Jan.

The Love Master "Strongheart" Jan.

Painted People Colleen Moore Feb.

When A Man's A Man John Bowers Feb.

Flowing Gold Nilsson-Sills Mar.

Lilies of the Field Corinne Griffith Mar.

The Galloping Fish Tho«. II Ince prod Mar.

Secrets Norma Talmadge April

The Enchanted Cottage Richard Barthelmess April

1 7,0*1

1 6.560

8 7.000

8 4.871

15 6,565

22 6723

22 7.337

29 * 500

1» 7JB

19 MM

1» 1779

9 5.7UU

16 6.910

1 8,005

22 8.510

22 6.000

5 8.345

19 7,120

FOX FILM CORP.

The Governor's Lady Harry Milarde prod. Jan. 5 7.00

Johnnie's Swordlish Instructive Jan 5 1.000"

Arabia's Last Alarm Imperial comedy Jan. 12 2.000

Gentle Julia Bessie Love J*b- 19

Spring Fever Harry ><* ret Jan. 19 2,000

Hoodman Jlind David Butler Jan. » 5.434

The Canadian Alps Instructive Jan. 26 1,000

Just Off Broadway John Gilbert Feb. 2 5.444

Not A Drum Was Heard Charles "Buck" Jones Feb. » 4.823

The Net Barbara Castleton Feb. 9 6.000

Highly Recommended Al St. John Feb. 9 2.000

Shadow of the East Fell tared cast Feb. 16 5.874

School Pals Imperial comedy Feb. 16 2,000

Ladies to Hoard Tom Mix Feb. 23 6.112

The Blizzard featured cast Mar. 1 5.800

Frogland Special Mar. 1 1.000

Love Letters Shirley Mason Mar. 8 4749

The Weakling Sunshine comedy Mar. 8 2.000

A Sculptor's Paradise Instructive Mar. 8 1,000

The Wolf Man John Gilbert Mar. 15 5.145

Be Yourself Al St. John Mar. 15 2,000

Rivers of Song Instructive Mar. 15 1.000

The Vagabond Trail Charles Jones Mar. 22 4. 562

The Cowboys Imperial comedy Mar. 22 2.000

Feathered Fishermen Instructive Mar. 22 1.000

The Arizona Express Charle* Tones Mar. 29 6.316

The Plunderer Frank Mayo April S 2,000

On the Job Chimpanzees April 12 5,041

A Man's Mate John Gilbert April 12 1.000

A New England Farm instructive April S 5,812

GOLDWYN

Through the Dark Colleen Moore Tan. 19 7.900

Ynlan.la Marion Davies Mar. 1 12000

Wild Oranges King Vidor prod Mar. 15 7.000

Nellie, the Beautiful Cloak Model... Star cast April 5 7,000

Three Weeks Pringle Nagle April 12 7.540

Recoil Rly the -Hamilton

Greed Von Stroheim prod

True As Steel Rupert Hughes prod

Janice Meredith Marion Davies

Second You'h Star cast

The Rejected Woman Nagel-Rubens '.

Second Youth gtar cast April 19 6.169

HODKINSON

The Life of Reflly C. C. Burr Comedy Oct. 27

The Old Fool James Barrows Dec »

Grit nienn Hunter Jasx. 12.

Love's Whirlpool KirkwooH I.ee Mar. 22

The Hoosier Schoolmaster Henrv Hull Mar. 29

His Darker Self Lloyd Hamilton April 5

Try and Get Tt
Which Shall It

2000
6.147

S.onr.
6028
5.SS6
.5.000

Be?

Brvant Washburn April 12 5.607

Star cast April 19 5.000

METRO

Pleasure Mad R Barker prod Nov.

Scaramouche Rex Ingram prod Oct.

In Search of • Thrill Viola Dana Nov.

A Wife's Romance Clara K. Young Nov.

Shooting of Dan McGrew Barbara LaMarr :

Our Hospitality Buster Keaton Nov.

Fashion Row Mae Murrav Dec

Haif a Dollar-Bin Anna O. N'ilsson Dec.

The Heart Bandit Viola Dana Tan.

The Fool's Awakening Harrison Ford Feb.

The Man Life Passed By Novak Marmont Mar.

Thv Nimt T« Woman Moni; f » Marr Mar.

The Uninvited Guest Jean Tollev Mar.

Happiness Laurette Tavlor Mar.

Women Who Give Pe^mlH Barker prod Mar

A Boy of Flanders Jackie Coogan April

The Shooting of Dan McGrew Star cast April

24...

8...
15...
19...
16...

1...

8...

8...
22...

5..
12...

. 7.547

. 9.600

. 5.500

. 6.000

". 6.220
. 7.300

4.W0

. 5763
. 6.200
. 9.087
. 6.145
7.700
7.500
. .7,018
6.318

May 3, 1924

MOVING PICTURE WORLD

(Continued from preceding page)

PATHE

Rat's Revenge Terry cartoon ...

Man Who Would Not Die "Frontier" series

J tut A Minute Charles Chase ...

Picking Peaches Sennett comedy .

The Cowboy Sheik Will Rogers ....

Big Business "Our Gang"

Powder and Smoke Charles Chase ...

Animal Athletes "Sportlight"

Good Old Days Terry cartoon ...

The Man Pays "Dippy -doo-dad"

A Rural Romance Terry cartoon ...

Among the Missing Will Nigh Miniat

Postage Due Stan Laurel

The Man Who Smiled "Frontier" series

Peter Stuyvesant "Chronicles of A

Half Back of Notre Dame Sennett comedy ..

Olympic Mermaids "Sportlight"

White Man Who Turned Indian "Frontier" serii

Hard Knocks Charles Chase

The Cake Eater Will Rogers ..

Love's Detour Charles Chase

The National Rash "Sportlight" ..

The All Star Cast Terry cartoon .

The Buccaneers "Our Gang" ..

Love's Reward
The Mandan's

Fields of Glory "Sportlight" ..

Hunters Bold "Spat Family"

From Rags to Riches & Back Again. Terry cartoon
Don't Forget Charles Chase .

Review

j. ejj

Feb

Feb.

Feb

1 fi

Feb.

Feb

9 \

]

Mar

1 e

1 5

1 c

Mar

Mar.

22,

Mar.

Footage
.... 1.000
.... 2,000
.... 1,000

2.000
1.000
1,000
1,000
1.000
1,000
2,000
2,000
2,000

2,000
2,000
1.000
2.000
2.000
1,000
1.000
2,000

1,000

The Champion Terry cartoon

Dirty Little Half Breed Frontier series .....

Seein' Things "Our Gang" April 5 2,000

Birds of Passage Bird Novelty April 5 3,000

Running Wild Terry cartoon April 5 1,000

Friend Husband Snub Pollard April S 1,000

The Swift and Strong "Sportlight" April 5 1.000

Girl-Shy Harold Lloyd April 12 7,457

Our Little Nell "Dippy-doo-dad" April 12 1,000

Medicine Hat Frontier series April 12 2,000

Brothers Upder the Chin Stan Laurel April 12 2.000

Gateway of the West 8th Chronicle April 19 3,000

The Hollywood Kid Sennett comedy April 19 2,000

Hit the High Spots "Spat Family" April 19 2.000

One At a Time Earl Mohan April 19 1,000

If Noah Lived Today Terry cartoon April 19 1,000

A Trip to the Pole Terry cartoon April 26 1.000

Sun and Snow "Sportlight" April 26 1.000

Get Busy Snub Pollard April 26 1.000"

Highbrow Stuff Will Rogers April 26 2.000

Flickering Youth * Sennett comedy April 26 2,000

PLAYGOERS PICTURES

Counterfeit Love Featured cast June 30 6.000

Tipped Off Featured cast Nov. 3 4,284

PREFERRED PICTURES

April Showers Colleen Moore Nov. 17...

The Virginian Kenneth Harlan Nov. 24...

Maytimr Ethel Shannon Dec. 8...

Poisoned Paradise Lenneth Harlan Mar. 8...

6,J.
8,0
7.3
6,800

SELZNICK

The Common Law Corrine Griffith Nov. 10 7.500

Daughters of Today Patsy Ruth Miller Mar. 15 7.000

Woman to Woman Betty Compson April 26 6,804

TRUART FILM CORP.

The Unknown Purple Henry B. Walthall Dec. 8 6.950

Drums of Jeopardy Elaine Hammerstein Man 15 6,529

On Time Richard Talmadge Mar. 15 6,630

UNITED ARTISTS

Rosita Mary

A Woman of Paris Chas.

Tickford Sept. 15.

Chaplin prod Oct. 13.

8.800
8,000

. Mar.
. Mar

4,717
2.00O
2 000
1.000
1.000
5.310
2 000
1.000
2.000

w Footage

8 6,263

8 2,000

8 1,000

15 6,800

15 2,000

15 1,000

15 4,389

22..
22..
22.
29.
S.
29.

4,742
2,000
1,000
4,531
1,000
2,000
.4,561
.2,000
.1,000
2,000
. 1,000
. 4,913
5,303

The Law Forbids Baby Peggy

Swing Bad, the Sailor "Leather Pushers" .

Sons In Law Century comedy Mar.

Should Poker Players Marry? Neely Edwards Mar.

Fool's Highway Virginia Valli Mar.

Big Boy Blue "Leather Pushers" Mar.

The Oriental Game "PaT'-Century Mar.

Keep Healthy Slim Summcrville Mar.

l'hantom Horseman Jack Hoxie Mar.

Stolen Secrets Herbert Rawlinson Mar.

The Young Tenderfoot Buddy Messinger Mar.

Nobody to Love Neely Edwards Mar.

The Night Message Gladys Hulette Mar.

Ship Ahoy Bobby Dunn Mar.

That's Rich Arthur Trimble Mar.

The Galloping Ace Jack Hoxie April

Hit Him Hard Jack Earle April

Marry When Young Neely Edwards April

Checking Out "PaJ the dog April

Spring of 1964 Neely Edwards April

Excitement Laura LaPIante April

The Storm Daughter Priscilla Dean April

The Racing Kid Buddy Messinger April

Forty Horse Hawkins Hoot Gibson April

One Wet Night Neely Edwards April

Pretty Plungers Follies Girls April

VITAGRAPH

The Leavenworth Case W. Bennett prod Nov. 24 5,400

The Man From Brodney's Special cast Dec. 8 7,100

The Ninety and Nine David Smith prod Dec. 23 6,800

Modern Banking Urban Classic Dec. 22 1,000

Newsprint Paper Urban Classic Dec. 22 1,000

Horseshoes Larry Semon Dec. 22 2,000

The Last Stand of Red Man Urban classic Dec. 29 1,000

Let Not Man Put Asunder Feature cast Jan. 26 8,000

My Man Pnt.iv Ruth Miller Feb 21 6.800

Virtuous Liars David Powell April 19 5,650

Between Friends Blackton prod April 26 6,900

WARNER BROTHERS

Lucretia Lombard Irene Rich Dec. 22 7,500

The Marriage Circle Ernest Lubitsch prod Feb. 16 8,500

Conductor 1492 Johnny Hines Feb. 23 6,500

Daddies Belasco play Feb. 23 6,800

George Washington, Jr Wesley Barry Mar. 22 6.700

Beau Brummel John Barrymore April 12 10,000

19 2,000

26 5,149

26 1.000

26 2,000

UNIVERSAL

Why Wait? Slim Sumi..erville Jan. 26 1,000

Own a Lot Century comedy .Jan. 26 2.000

Sporting Youth Reginald Denny Feb. 2 6.712

Such Is Life Baby Peggy Feb. 2 2.000

Girls Will Be Girls "Leather Pushers" Feb. 2 2.000

Miscarried Plans Bob Reeves Feb. 2 2.000

The Mandarin Neely Edwards Feb. 2 1,000

The Breathless Moment William Desmond Feb. 9 5.556

Keep Going Century comedy Feb. 9 2,000

Hats Off 1'ete Morrison Feb. 9 2.000

Down in Jungle Town "Joe Martin" Feb. 9 1,000

The Fast Express . Wm. Duncan Serial Feb. 9.

Jack 0' Cubs Herbert Rawlinson Feb. 16.

Lone Larry Eileen Sedgwick Feb. 16.

You're Next Century comedy Feb. 16.

The Jail Bird Neely Edwards Feb. 16.

Memorial to Woodrow Wilson Special Feb. 16.

Ride For Your Life Hoot Gibson Mar. 1.

A Society Sensation Valentino (reissue) Mar. 1.

The Very Bad Man Neely Edwards Mar. 1.

Peg O* the Mounted Baby Peggy Msr. I.

MISCELLANEOUS

Review Footage

APPROVED PICTURES CORP.

Rough Ridin' Buddy Roosevelt April 26 4,670

GRAND-ASCHER DISTRIBUTING CORP.

2,000
2.000
7,541
2,000
2,000
2,000
5.591
5,934

Lucky Rube Sid Smith Nov.

Mark It Paid Joe Rock Nov.

The Way Men Love Elliot Dexter Nov.

A Dark Knight Joe Rock Dec.

Hollywood Bound Sid Smith Dec.

Taxi, Pleasel Monty Banks Dec.

The Satin Girl Mabel Forrest Dec.

Other Men's Daughters Ben Wilson prod Jan.

CHARLES C. BURR

The Average Woman All star cast Feb. 2 6.000

Restless Wives Doris Kenyon Feb. 16 6.000

Three O'Clock in the Morning Constance Binney Feb. 23 6.293

C. B. C.

Hallroom Boys Twice a month 2,000

The Barefoot Boy Star cast Nov. 24 5,800

Forgive and Forget Estelle Taylor Nov. 10 5,800

The Marriage Market ...Pauline Garon Dec. 29 6,297

Innocence Anna Q. Nilsson Jan. 26 5.923

DOUGLAS FAIRBANKS

The Thief of Bagdad Douglas Fairbanks Mar. 29 12,000

PHIL GOLDSTONE

His Last Race "Snowy" Baker Sept. 1 5.000

Danger Ahead Richard Talmadge Dec. 29 $.000

The White Panther Rex (Snowy) Baker Feb. 9 4.000

Marry in Haste William Fairbanks Mar. 8 5,000

D. W. GRIFFITH, INC.

America Feature cast Mar. 8 14,000

INDEPENDENT PICTURES CORP.

Way of the Transgressor George Larkin Sept. 22 5,000

In the Spider's Web Alice Dean Sept. 29

LEE-BRADFORD

Shaiti-rrd Reputations Johnnie Walker Oct. 27 5.000

LOWELL PRODUCTIONS, INC.

Floodgates John Lowell Mar. 8 7,000

MONOGRAM PICTURES

The M.isk of Lopez Fred Thompson Nov. 24 4.9110

The Whipping Boss Star cast Dec. 8 5.800

ROCKETT-LINCOLN CORP.

Abraham Lincoln George A. Billings 000*1 1 n34

WM. STEINER PROD.

Surging Seas Charles Hutchinson April 26 4,700

MOVING PICTURE WORLD

May 3, 1924

Skillful cinematography exacts accurate re-
production— from highest light to deepest
shadow the full scale of tones in the negative
must be secured in the print.

EASTMAN
POSITIVE FILM

Gives faithful reproduction no matter how
delicate the detail. Look for the identifica-
tion — "Eastman" and "Kodak'' — in black
letters in the transparent margin.

Eastman Film, both regular and
tinted base, is available in thou-
sand foot lengths.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

MOVING PICTURE WORLD

POWER'S

Aspheric Condenser Mount

for Incandescent Projection
Ready June 1st

NOW MADE IN THE POWER'S PLANT. THIS IS A GENUINE
POWER'S PRODUCT AND BEARS THE STAMP "N. P. CO."

POWER'S ASPHERIC CONDENSER MOUNT
IS DESIGNED forthe CINEPHORCONDENSER

This condenser is made of optical heat-resisting glass and is
densing lens system. An increase in illumination of ap
cent is secured by this system as compared with the pris

a two-element con-
proximately fifty per-
matic condenser.

MOVING PICTURE WORLD

HAROLD LLOYD

GIRL SHY

CROWDS! CROWDS! CROWDS!
AT NEW YORK'S STRAND

Marvellous and Overwhelming Testimony as to the
Greatness of Lloyd and the Pulling Power
of His Latest Picture

Long before the opening at 1 .30 p. m. on Sunday, April 20,
there was a constantly increasing line before New York's
Strand.

At 10.45 p. m. there was still a line extending- way around
the corner. Throughout the showing people were stand-
ing ten deep inside. Thousands were turned away.

Lloyd is a capacity star, and "Girl Shy" is a capacity pictivre

Watch records go glimmering!

A Pathe Picture

Independen

N u m b e

Moving" Picture

Vol. 68, No. 2

May 10, 1924

PRICE 25 CENTS

ADOLPH ZU K.OR AND
JESSE L LASKY PRESENT

Published by CHALMERS PUBLISHING COMPANY SSw'KBcSS

MOVING PICTURE WORLD

f Fast
, Steppe^

^Excitement

£ools
Highway

7Ae

stoim

White
Tiger

UNIVERSAL PICTURES COj

CARL LAEMMLE , President

May 10, 1924

MOVING PICTURE WORLD

103

Bi£ ones now
o now

now

I lAMOUsPLAyERS-LASKYC(JRP I

-PPISIDINT

Cecil B, DeMille's

^TK HUMPH*

With Leatrice Joy, Rod La Rocque and big all-star
cast. Screen play by Jeanie Macpherson, based on May
Edginton's popular novel. A gorgeous modern love
story.

Gloria Swan son

in XNA Society Scandal"

ALLAN DWAN Production from Alfred Sutro's play,
"The Laughing Lady." Screen play by Forrest Halsey.
Now making even better records than "The Humming
Bird"!

Thomas Meighan

in*7he Confidence Man

As usual, a great big hit! From the story by L. Y.
Erskine and Robert H. Davis. Directed by Victor
Heerman. Adapted by Paul Sloane. Titles by George
. Ade.

(paramount (pictures

MOVING PICTURE WORLD

May 10, 1924

EDUCATIONAL
FILM EXCHANGES, Inc.

May 10, MOVING PICTURE WORLD

MILLIONS

have read his books

50,000,000 People

Have read these stories by

Harold Bell WRIGHT

WHEN A MAN'S A MAN

(A first rJVationa/ <Jit raction

(The MINE WITH THE IRON DOOR

£N"ext to be pLctuved

Th e WINNING of BARBARA WORTH
THAT PRINTER OF UDELL'S
The SHEPHERD of the HILLS
The CALLINC of DAN MATHEWS
THEIR YESTERDAYS
The> EYES of THE WORLD
The RECREATION of BRYAN KENT
Hi e UNCROWNED KING
HELEN of THE OLD HOUSE

Published by D. Appleton &* Co -
Principal Pictures Corporation

Sol Lesser ,P'-e<tdent

Sole Owners of Production.

capture a ready-made American, audience

them on the screen

118

MOVING PICTURE WORLD

May 10, 1924

"Packs 'em in at the
Metropolitan, Washington, D.

What the Critics said:

POST:

"This picture packed 'em in
at the Metropolitan yester-
day and last night. The pro-
duction is a gorgeous thing."

EVENING STAR:

"Is a gorgeous picture.

Action is superb."

DAILY NEWS:

"Masterful direction by

Edwin Carewe."

Put down another "hit" for
FIRST NATIONAL

Edwin Carewe

presents

IA SON i

OF THE

SAHARA

From the novel by LOUISE GERARD
with

BERT LYTELL, CLAIRE WINDSOR,
WALTER McGRAIL ROSEMARY THE BY,
MONTAGUE LOVE, PAUL PANZER

Directed by-^ - -EDWIN CAREWE

J Foieign R.ghu Contiolled by V_
lA»ooit*d Fiiit Nation*] [Vturc* Inc.]

U FIRST NATIONAL PIC

MoviKg Picture

WORLD

Founded jn ltyO? &y J. P. Chalmers

From New Orleans

Millions in Concrete and Steel —A Well Balanced General Staff —
Something New in Spectacle — On the Home Front and the Foreign Field

NEW ORLEANS, April 26 (Special)— We are
seated in the lobby of the St. Charles Hotel.
Brushing shoulders with a man from Okla-
homa, calling a howdy to a Los Angeles visitor,
exchanging smiles with a Chicagoan, and borrow-
ing a match from a New Yorker.

This is the annual meeting of Associated First
National Pictures, Inc. — a producing and dis-
tributing organization. But the stockholders of
the producing and distributing company happen
also to be exhibitors — and exhibitors first and last.

You get it in the conversation, gather it from the
attitude, note it in the atmosphere — these are
exhibitors in training and viewpoint.

And you decide that this must be a mighty good
thing for any producing and distributing organi-
zation.

For you suddenly visualize the tremendous in-
vestment in concrete and steel, rents and mort-
gages, theatre seats and ticket windows! A
veritable city of theatres and dazzling electric
signs; a heavy responsibility and an ever-present
demand for good pictures, better pictures, more
efficient industrial methods.

Here, indeed, are men who must keep their feet
on the ground — in front of the box-office.

A FIGURE tall and broad of shoulders passes
you. The cool and calm Hoosier in his face,
but you wouldn't call it cold; the jaw of a
bull-dog, but you imagine he's the type of bull-dog
that saves up his fighting for times when it is
needed.

Robert Lieber. President of First National for
these many years. But the men you see about this
lobby have done more than elect him president
time after time. There is more than association,
respect, and admiration in their glances and their
words. There is something akin to affection.

Again you say — a mighty good thing for any
organization.

From the impressive presence of a Lieber to
the shrewd, unruffled deliberation of a Harry
Schwalbe; to the quick-witted producer-minded
Dick Rowland; to the theatre sense of Sam Katz,
E. V. Richards, A. H. Blank, George Trendle, Sol
Lesser, John Kunsky, Jacob Fabian-

That's balance. We'll say so.

FROM the hotel lobby you journey to a
theatre. For the first showing — "on any
screen, gentlemen!" — of "The Sea Hawk," a
Frank Lloyd production.

Something like a million dollars of cold hard cash
is going to be unrolled before your eyes. No part
of the million came from your pockets — but, even
so, you acquire a personal feeling of anxiety. You
wait impatiently for the first title.

Then it comes. While they are planting the
characters you think to yourself, "Well, what can
they do that hasn't been done before? Gosh, a
million dollars is a lot of money!"

Now there's action, more action — and then a
wallop! A new thrill; a new spectacle! That
doesn't express it — "new" has been worn out. Well,
there's nothing else — unless we put it: NEW .

Here is romance, but not of your stuffy palace
corridors; here is action, but not merely the flash
of duelling swords. Here is the sweep of far-flung
action on pirate seas; here is the heart-pull of
grimy, toiling, naked galley-slaves; here is the
crash of ship upon ship, the color of Oriental slave
markets.

Before the story has proceeded far you begin to
feel anxiously that it is your own million at stake;
you leave the theatre with a care-free smile de-
claring, "It's worth another million."

120

MOVING PICTURE WORLD

May 10, 1924

{Continued from Preceding Page)
It's two o'clock in the morning. Not the best
hour to show a picture. But the final fade-out
brings a franchise holder — who really had a part
of that million — to his feet shouting:
"Three cheers for Dick Rowland!"
Rowland counters: "No, you mean three cheers
for Frank Lloyd." They are given. A score of
convention-tired business men — theatre men — are
on their feet. They want to cheer — anybody,
everybody.

They have reason to. "The Sea Hawk" weighs
to the mark; Sabatini for colorful story; Lloyd for
able direction; Milton Sills for a remarkable piece
of romantic acting; and Wallace Beery — well, you
know Wallace.

* * *

BACK in the hotel lobby. Someone tells you
that George Trendle has been elected to the
executive board.
You want to congratulate somebody, and finish
by congratulating yourself. Because you figure
this will probably bring George Trendle to New
York oftener. Maybe you ought to sympathize
with John Kunsky.

But New York can use more and more of the
George Trendies. Here's the type: Doesn't say
much. Doesn't say you are the greatest fellow that
ever lived, and repeat to the next chap. Conversely :
Isn't going to be flattered a bit if you assure him
he is the greatest that ever breathed. Hasn't a
surplus of free opinions on the past, present and
future of all things on tap; but has opinions — and
judgment — to dispense at the right time, and the
right place.

They wanted that judgment on the executive
board — the judgment that John Kunsky has
leaned on.

* * *

PERSONALITY plus— Edward Eschmann,
manager of sales for First National. The
kind of sales manager they grow in Chicago
— where sales managers are born and the growth
is merely a finishing off process.

You could put him at the head of a sales force or
an army with equal confidence. Because if sales-
men wouldn't go out and fight like soldiers for
that type — well, they're not salesmen.

Personality is only half the story. Don't forget
the "plus." The men know that the Eddie Esch-
mann type ''goes through" for his doughboys; that
he is in the battle with them; that there may be
politics at home, but none in the army.

There's more to that "plus." A solid grounding
in merchandising principles that dates back of the
picture business. Further developed in the best
of film atmosphere.

Add it all up. Quite a sum. It's correct.
* * *

FIRST NATIONAL'S turning to production
under its own direction was antedated by
similar action in another field. Arid with
equal success.

If memory is right it is something like two years
ago that E. B. Johnson, veteran of Turner and
Dahnken days, an executive of First National since
its inception, took the burden of direct foreign
marketing on his shoulders.

At the New Orleans meetings we found an air
of satisfaction and confidence on the foreign situ-
ation. Very confident and pretty well satisfied.
The reasons? E. B. Johnson is among the first.
But he wouldn't tell you so. He'd mention the
pictures, and then he might tell you this:

"There isn't a country on the globe where First
National is attempting to do business with its
destinies in the hands of an American. It is just
as impossible for an American to get another
country's viewpoint as well as a native as it is for
a dog to talk like a parrot. England is England,
English theatre owners are Englishmen; Sweden
is Sweden, and so on. First National's foreign
policy is built on the basis that foreign policy
begins abroad."

IT wouldn't be possible to close these lines from
New Orleans without a wrord regarding South-
ern hospitality as exemplified by the Saenger
Amusement Company.

We didn't see any key to the city but that must
have been because it was thrown in the Mississippi
during the duration of the First National meeting.

From Julian Saenger and E. V. Richards down,
from top to bottom and back again, every member
of the Saenger organization constituted himself a
host. If ever the humdrum of serious business
meetings was punctuated by warm periods of wel-
come— this was the time.

New Orleans may rank as a one and a half per
cent territory on film percentages, but the Saengers
have added to that one and a half a figure of ninety-
nine and forty-four hundredths on hospitality.
And that totals one hundred per cent plus.

Other news and views of the First National meet-
ing at New Orleans will be found on Page 123.

May 10, 1924

MOVING PICTURE WORLD

121

FACTS

AND

FIGURES

In offering to mem-
bers of the Motion
Picture Industry the
facilities of a well
equipped brokerage
organization, we
stress the services of
our Statistical Depart-
ment.

It is our hope that
you will consult with
us regarding your in-
vestments and permit
us to supply figures
and data to aid you in
determination of their
value.

Our office at 15 3 1
Broadway, Second
Floor, Astor Theatre
Building, is prepared
to handle all inquiries.

NEWBURGER,
HENDERSON
and LOEB

Members

New York and Philadelphia
Stock Exchanges

100 BROADWAY

BRANCH OFFICES:

202 Fifth Avenue

at 25th Street

1531 Broadway

at 45th Street

511 Fifth ATenne

at 43rd Street

PHILADELPHIA :
1512 Walnut Street

Moving' Picture

WORLD

ROBERT E. WELSH EDITOR

Published Weekly by
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York, N. Y.

Member Audit Bureau Circulation

John F. Chalmers, president; Alfred J. Chalmers, vice-presi-
dent; James P. Chalmers, Sr., vice-president; Eliza J. Chalmers,
secretary and treasurer, and Ervin L. Hall, business manager.

Branch Offices: 28 East Jackson Boulevard, Chicago; W. E.
Keefe, 1962 Cheromoya Avenue, Los Angeles, Cal.

Editorial Staff: Ben H. Grimm, Associate Editor; John A.
Archer, Managing Editor.

Manager of Circulation : Dennis J. Shea.

Other publications: Cine Mundial (Spanish). Technical books.

VOLUME 68

NUMBER 2

Features

Editorial 119

Marcus Loew's Career a Stirring Romance of Business. . . 122
Special Independent Section: Complete Data on Activities

and Forthcoming Productions 127 to 174

The Play from the Picture Angle 210

News of the Week

Famous Players-Lasky Announces Its "Famous Forty"

for Next Season 125

Vitagraph to Announce Production Plans at Big Chicago

Sales Meeting 126

Illinois Theatre Owners Hold Big Convention 207

I. M. P. P. D. A. to Establish Offices oh West Coast. . . 207
Will Hays Tells Pen Women Scenario Needs of the

Industry 194

Eastern Missouri and Southern Illinois Merged Into One

Body at Big Convention 195

Powers Airs Views on Trade Commission's Decision 200

Music .Tax Situation Brighter After Hearing in

Washington 205

Ten Big Productions Listed for Summer by First

National 206

Goldwyn Has Many Big Productions in Works 207

Departments

Exhibitors' News and Views 175

Straight-from-the-Shoulder Reports 181

Selling the Picture to the Public 212

With the Advertising Brains 219

Reviews 223

Pep of the Program 226

Better Equipment 231

Projection 232

Releases 228

One of a Series

The Hamilton
National Bank

130 West 42nd Street

UHpALK it over with
a Banker" might
well be the slogan of
American business men.

Many worried hours could
be saved ; many missteps
avoided, much straight-
line steady progress
achieved if all business
adhered to the slogan —

"Talk it over with a bank-
er."

But an essential comple-
ment of the slogan is a
banking service that in-
duces free discussion,
whole - hearted coopera-
tion, and sympathetic un-
derstanding.

Get acquainted with Ham-
ilton National's facilities.

They have been termed
"The Utmost in Service."

The reasons are many:
Hamilton National is an
Independent Bank, not a
branch; its facilities are
world-wide ; its attitude is
courteous and helpful; its
location convenient ; its
hours 9 — 10.30 conveni-
ent ; its reception room fa-
cilities unexcelled.

M^st important of all:
Hamilton National's of-
ficers are at your service.
Today — any day — for a
frank talk on your bank-
ing problems that we are
certain will well repay
you.

lamilton Natioial Bank

130 West 42nd Street

(Bush Terminal BIdf.)

New York City

Open 9 A. M. lilt 10.30 P. U.
Our Deposit Vaults — open at the
same hours — are admitted to be
the best equipped in the city.

22 MOVING PICTURE WORLD May 10, 1924

The Story of the New York Boy Who Won Success by Battling

Up
the

Ladder —
Unaided

Marcus Loew's Meteoric
Career a Stirring

Romance of Business

TpDITOR'S NOTE: There are two very important
reasons for our publication at this time of the fas-
cinating life story of Marcus Loew. The first is the
natural newspaper reason developed by the recent mergers
that have brought Marcus Loew into even greater prom-
inence— if that were possible — than he has been. Nineteen
twenty-four will find Marcus Loew the figure on whom
all eyes are focused. Further reason for telling the real
story at this time is the fact that a correspondent of
Moving Picture World, in Boston last week, inadver-
tently garbled the facts of Marcus Loevf s life, and also —
incorrectly — managed to link his name with that of one
Elias Loew, of New England.

THERE is no more stirring romance of business than the
story of Marcus Loew — the story of a boy born in lowly
circumstances in New York City who has risen to the
topmost heights of this industry — the story of a lad who battled
adversity — and who won fame and fortune.

Today Mr. Loew is the owner and operator of the largest
and longest chain of theatres in the world, and the leading spirit
in one of the biggest motion picture producing and distributing
organizations in the business. Yesterday — a yesterday not so
long passed — he tasted the bitterness of repeated defeats and
disappointments.

Birthplace Site of Theatre

A peculiar fact that has recently come to light is that the
identical house in Avenue B, New York City, in which Mr.
Loew was born is now the site of one of his most popular
theatres.

Mr. Loew revealed an active interest in the theatrical life of
New York almost since he took his first steps. At the tender
age of seven he saved his pennies to buy a ten-cent ticket
admitting him to the "peanut gallery" of the old National
Theatre. Two years later, having "finished" with school, he
entered the newspaper field, and sold "uxtries" from sunset to
midnight in the theatre district at that time.

He spent a year in a map-printing concern, where he earned
the large sum of thirty-five cents a day. One morning he
joined the strikers, who demanded a raise of five cents, lost out,
and, at the mature age of ten, found himself jobless.

Becomes Newspaper Man

After a short spell of loafing he, with another lad, started the

East Side Advertiser, young Loew acting as editor, manager,
copy and proofreader, writer of advertisements, subscription
agent, solicitor and collector. The partners shared about
twenty dollars a week profit, but the envy of his partner's wife
led to quarrels and recriminations, and he walked out of the
Advertiser's office and became an errand boy in a shop on
Grand Street.

After various experiences as a merchant-messenger, weaver
and salesman the future theatrical magnate found himself, at
the age of twenty-three, with a fortune of a few hundred
dollars and a beautiful bride.

Unfortunate Investment

He invested his money in an unfortunate business venture,
and, when he had settled with his creditors, found he possessed
exactly seven dollars and a clear conscience.

He would not acknowledge himself a failure, however, and,
with an equally courageous and determined young man, started
a jobbing business, specializing in women's capes and coats.
It was a good choice, and, though many of his competitors
went down with the flood of "bad times," Mr. Loew and his
partner weathered the storm, and soon found themselves on the
road to possessing a comfortable fortune.

It is just twenty years now — in 1904 — since Mr. Loew first
ventured into the theatrical game. He met some people who
planned a penny arcade on Fourteenth Street, opposite Union
Square, New York. A friend offered to get him a share of
this, at that time, unique business, and Mr. Loew, optimistic
and confident, said he would chance it.

Invested $40,000

He invested $40,000 in the venture, and at the end of six
months received back that amount, together with a nice profit.
This made him think. What followed is characteristic. He
gathered together every dollar he owned and built a circuit of
penny arcades from New York to the Middle West. For a
while it looked as if he had risked all for nothing.

But the Loew arcades, with their attractive buildings and
pretty, painted exteriors, finally won the public's patronage. In
five short months he had banked $250,000, all in one-cent pieces.

From that time he built and operated penny arcades and
moving picture theatres in dozens of towns and various
neighborhoods. His film houses were all sizes. Some were
large enough for 100 spectators.

Soon Number 40 in New York

His daring and farsightedness were amazing. In less than
half a year the Loew theatres numbered about forty in New
York alone. His failures were ancient stories, and he now had
reached a point where he was reckoned one of the wealthy
members of the theatre guild.

His debut as a vaudeville producer was made under some-
what interesting circumstances. A stranded actor sought him
for any kind of engagement to tide him over a distressful
period. The man was engaged to recite popular poems in Mr.
Loew's theatre while the moving picture reels were being
changed. From this meagre beginning developed the impor-
tant vaudeville feature of the Loew houses. His success was
immediate and his financial returns enormous.

First to Charge a Dime

He was the first to open a movie at a dime admission. His
opening venture in that line was in Brooklyn, at the old Cosy
Corner Theatre. . His success with "hoodoo" places has been
tremendous. He has been named the veritable King Midas
of theatres.

His entry into the producing and distributing end of the
motion picture business enlarged mightily his scope for
furnishing relaxation for the "tired business man" and
enlightenment for the young and impressionable. His standing
as an amusement provider and as a financial power is a monu-
ment to American spirit, thrift and courage.

May 10, 1924 MOVING PICTURE WORLD

Famous Players-Lasky Announces

Release of Forty Paramount Pictures

IN the belief that next season will be the
most successful in the history of motion
pictures, the Famous Players-Lasky
Corporation announces the release of forty
Paramount pictures from August 1 to Feb-
ruary 1.

Several of these productions have already
been completed, and in order that the others
may be ready by release date, an unprece-
dented production program has just been
inaugurated at the Paramount studios in
Hollywood and Long Island City.

In announcing these forty new pictures
the Paramount organization has issued the
following statement :

"Solid success and achievement is not an
accident in any business. It has not been
accidental with Paramount.

"For twelve years — month in and month
out, year in and year out — we have pro-
duced the pictures that have been the back-
bone of this industry.

"The record has been the fruit of careful
planning, clear thinking, intelligent applica-
tion of resources, progressive policies, plus
a great producing and distributing organi-
zation.

"From our studios have come a splendid
and consistent line of pictures — from the
days of 'Queen Elizabeth,' 'The Squaw Man,'
'Stella Maris,' 'Male and Female,' 'The Mir-
acle Man,' '2Z]/2 Hours' Leave,' Humoresque,'
'The Sheik,' 'Manslaughter,' 'Blood and
Sand,' 'Back Home and Broke,' down to the
latest Paramount success, 'The Humming
Bird,' released only the other day.

"In addition to making money for exhib-
itors, this consistent Paramount program has
done two things :

"1. Steadily raised the plane of motion pic-
ture entertainment, while increasing the size
of the motion picture public.

"2. Enabled the exhibitors to build for the
future, confident that their investment of
millions of dollars in picture theatres would
be secure.

"During the last year the picture industry
has been amazed at the dazzling success of
the Paramount pictures, 'The Covered
Wagon' and 'The Ten Commandments.'
While the success of these two pictures is
truly amazing, on the other hand it is not
that the organization which turned out the
best pictures of the industry for twelve
years, consistently, should climax its record
with these two achievements.

"It came as a natural development of or-
ganization, proving that just as Paramount
has maintained a supremacy in the week-
to-week release of motion pictures, so it
could also achieve the pinnacle of producing
success in road attractions.

"The Paramount organization is so
equipped, so rounded out, that the success
of its pictures is assured from the moment
the story is considered until that story
reaches the screen. The organization is
back of its pictures all the way through—
in the selection of stories, the writing of
scripts, direction, box-office casts, publicity,
advertising and exploitation.

"No Paramount picture ever reaches a
theatre cold. When it goes into an exhib-
itor's hands, there has already been built up
an audience of millions of people — people

who believe implicitly that 'If It's a Para-
mount Picture It's the Best Show in Town.'
This belief has been cemented in the public
mind by years of living up to promises, keep-
ing faith.

"In other words, Paramount pictures are
handled^ from beginning to end by show-
manship experts; and good pictures handled
with showmanship are bound to succeed.

"Now, what of the future?

"The obligation which has been so bril-
liantly discharged in the past still exists.
And it will be even more thoroughly per-
formed this coming season.

"There is no promise like past perform-
ance.

"At this season of the year the air is full

DATES OF RELEASE

Aug:. 4 — "Manhandled."

Aug. 11— "Wanderer of the Wasteland."

Aug. 11 — "Changing Husbands."

Aug. 18 — "Monsieur Beaueaire."

Aug. 18 — "Unguarded Women/*

Aug. 25 — "The Enemy Sex/'

Aug. 25 — "Compromised."

Septj 1 — "The Mountebank."

Sept. 8 — "The Covered Wagon."

Sept. 15 — "The Man Who Fights Alone."

Sept. 15— "Sinners in Heaven."

Sept., 22 — "The Alaskan."

Sept. 22 — "Feet of Clay."

Sept. 20 — "Open All Night."

Oet. 6 — "A Woman of Fire."

Oct. 13 — "Empty Hands."

Oct. 13 — "The Female."

Oct. 2©— "Spring Cleaning."

Oct. 2« — "Wild Moments."

Oct. 27 — "Forbidden Paradise."

Oct. 27 — "The Story Without a .Name."

Nov. 3 — "Merton of the Movies."

Nov. 10 — "Whispering Men."

Nov. 17 — "Worldly Goods."

Nov. 17 — "A Sainted Devil,"

Nov. 24 — "Headlines."

Nov. 24 — "Argentine Love."

Dec. 1 — "The Cave of Fallen Angels."

Dec. H — "The Beautiful Adventuress."

Dec 15 — "The Coast of Folly."

Dec. 22 — "Peter Pan."

Dec. 20 — "The Crimson Alibi."

Dec. 20^ — "North of 36."

Jan. 5 — "The Honor of His House."

Jan. 12 — "Little Miss Bluebeard/'

Jan. 12 — "Manhattan."

Jan. 10. — "The Golden Bed."

Jan. 10 — "Playthings of Fire."

Jam 26 — "A Woman Scorned."

Jan. 26 — "A Broadway Butterfly."

of promises. Loud talking, exaggeration,
blatant claims — all these cover the picture
industry like a cloud.

"But promises should be checked with
performance. Claims should be analyzed,
words should be made to square with deeds.

"And, recognizing this state of affairs, we
say deliberately and unequivocally that
never has any single company, in motion
picture annals, undertaken so ambitious a
program of screen entertainment.

"Never before has any company announced
such a list of titles, stars, directors and casts
for week-in-and-weck-out release for t he-
first six months of the new season. The ex-
hibitors of this country are absolutely as-
sured of productions of a calibre that will
establish a new high-water mark in box-
ofifice success.

"We cordially invite every exhibitor to
compare these productions — title by title,
story by story, cast by cast, director by di-

rector— with everything else the industry
offers, and then buy accordingly."

Included in the list of releases is the
James Cruze production, "The Covered
Wagon." This picture has just ended
a record-breaking run of sixty weeks at the
Criterion Theatre, New York.

The list of forty pictures also includes
"Monsieur Beaueaire," the production which
will mark the return of Rodolph Valentino
on the screen after an absence of two years.
Sidney Olcott directed it.

"Peter Pan," Barrie's immortal fantasy,
will at last reach the screen as one of this
group of pictures. It will be produced by
Herbert Brenon.

One of the novelties will be Paramount's
first picture entirely in color, "Wanderer of
the Wasteland," a Zane Grey story, which
has been produced by Irvin Willat in Death
Valley, Cal.

Another novelty will be a picture version
of "Merton of the Movies,'' to be produced
by James Cruze, the maker of "The Covered
Wagon,'' with Glenn Hunter in the star role.

Two of Cecil B. DeMille's productions are
included. The first of these is "Feet of
Clay," with Rod La Rocque, Estelle Taylor
and Victor Varconi. Beulah Marie Dix and
Bertram Milhauser adapted the screen play
from the novel by Margaretta Tuttle. Jeanie
Macpherson will adapt the other produc-
tion, "The Golden Bed." This is from Wal-
lace Irwin's novel.

Three Gloria Swanson pictures on the
schedule are to be directed by Allan Dwan.
These are "Manhandled," already completed ;
"A Woman of Fire" and "The Coast of
Folly."

Thomas Meighan has an outstanding place
in the series. One of his will be James Oli-
ver Curwood's 'The Alaskan," which Her-
bert Brenon is to direct. Booth Tarkington
is writing an original story for him called
"Whispering Men," which is to be produced
by Victor Heerman, and he has another,
"The Honor of His House," by Andrew
Soutar, to be directed by Victor Fleming.

Valentino will also have another picture
in this series, "A Sainted Devil," a screen
version of a Rex Beach story. Joseph Hen-
abery will direct.

The two directors who brought Pola Negri
her greatest fame abroad are to make the
three pictures in which she will appear in
this group. Dimitri Buchowetzki, who di-
rected her in several of her European suc-
cesses, will direct her in "Compromised," a
Suderman story, and in "A Woman Scorned,"
based on the play by Owen Davis and the
story by Perley Poore Sheehan, "Those Who
Walk in Darkness.'' Ernest Lubitsch, who
made Miss Negri's greatest European suc-
cess, "Passion," will direct her in "Forbid-
den Paradise."

Incidental to the release of these forty
pictures will be the formal introduction of
three new Paramount stars— Leatrice Joy,
Richard Dix and William Farnum. Miss
Joy and Mr. Dix are elevated to stardom as
a reward for their splendid success in fea-
tured roles while Mr. Farnum, long a star
in his own right, returns to Paramount after
an absence of several years.

126

MOVING PICTURE WORLD

May 10, 1924

To Announce Production Plans of

Vita graph at Chicago Sales Meeting

ALBERT E. SMITH, president of Vita-
graph, has called a general sales
meeting of executives of the organi-
zation to be held in Chicago early in May.
This conference will be attended by all di-
vision managers, exchange managers and
members of the sales force.

John B. Rock, general manager, will join
Mr. Smith in Los Angeles, after a tour of
exchanges which will include those of the
West Coast, and go to Chicago for the
meeting with him. This will be Mr. Rock's
third swing around the circuit of Vitagraph
branches.

This is the first general meeting of the
Vitagraph organization for several years.
Mr. Rock has visited the more important
key cities in the last month where he has
held subsidiary meetings in advance of the
main conference.

The production plans of Vitagraph for
the coming season include the making of
some of the biggest and most important
stories scheduled for picture production In
the industry. These productions Mr. Smith
personally is supervising. He has directed
the preparations for the making of "Captain
Blood," by Rafael Sabatini, which will be
produced by David Smith, who will begin
shooting after he finishes "The Code of the
Wilderness," upon which he is now work-
ing. Mr. Smith also has outlined the adapta-
tion of "The Clean Heart," by A. S. M.
Hutchinson, which will go into production
during the summer months.

At the Chicago sales meeting the produc-
tion plans as completed by Mr. Smith for
the season of 1924-25 will be announced.
There will be twenty-four special super-
features of the same high calibre as "Cap-
tain Blood" and "The Clean Heart."

"The excellence of Mr. Smith's policy of
big pictures and casts with real box office
players has been proved in the last year,"
Mr. Rock said in an interview at the Vita-
graph executive offices last week. "As
usual, Vitagraph led in the abandonment of
the so-called star system more than a year
ago when it began to give to the exhibitor
story values of real audience satisfying en-

JOHN B. ROCK
General Manager of Vitagraph, Inc.

ALBERT E. SMITH
President of Vitagraph, Inc.

tertainment with casts selected for perfec-
tion of type and abiliity and of known ticket
selling popularity. The success of such spe-
cials as 'The Ninety and Nine,' 'Masters of
Men,' 'Pioneer Trails,' 'The Midnight
Alarm' and 'The Man from Brodney's'
proved Mr. Smith's wisdom and far-seeing
forecast of what the picture-going public
wants.

"Our meeting in Chicago will consider mo-
tion pictures from the exhibitors' point of
view. I have asked all Vitagraph salesmen
to submit at that meeting not only the com-

THE popularity of Mae Murray and the
efficiency of Metro's sales organiza-
tion is well illustrated by the great
number of advance key-city bookings that
have already been consummated, although
Metro released this production only a few
weeks ago. Heading the list is the engage-
ment of "Mademoiselle Midnight" at the
Capitol Theatre, Broadway, New York. Fol-
lowing this it will be shown at the Stanley
Theatre in Philadelphia, at the State and
Orpheum in Boston, at Shay's Hippodrome
in Buffalo and at the Capitol in Detroit.

Dates have also been set for McVicker's
in Chicago, the State in Los Angeles, the
YYarfield in San Francisco, the Strand in
New Orleans, the Columbia Theatre in Wash-
ington, the Palace in Dallas, the Howard in
Atlanta, and the Criterion in Oklahoma City.

Other big situations that are already set
are the Allen Theatre in Cleveland, Capitol
in Cincinnati, Aldine in Pittsburgh, Del
Monte in St. Louis, Pantages in Kansas City.
Palace in Memphis, Capitol in St. Paul and
the Valentine in Toledo.

The list continues to the New Wisconsin
Theatre in Milwaukee, Regent in Rochester,
James in Columbus, Ohio, Colonial in In-
dianapolis, Dayton in Dayton, Rivoli in Port-
land, Liberty in Seattle and the Century in
Baltimore.

mendations of picture theatre owners for
the exploitation aids now prepared for them
but to submit frankly the criticisms of the
house managers as well. The sales force of
Vitagraph will direct its efforts toward the
betterment of relations between exhibitor,
distributor and producer.

"Vitagraph for more than a quarter of a
century has worked continuously for the
benefit of the exhibitor. It has held to the
policy that productions are made primarily
to entertain the patrons of the motion pic-
ture theatres. It has given to the exhibitor
its productions at fair rentals and has never
competed with the theatre owner, as it is a
producing and releasing organization, and
not in the exhibition field.

"The productions contemplated for 1924-25
will be bigger than ever offered by this com-
pany in the history of Vitagraph and the
exhibitors will get the benefit of these
specials."

Vitagraph is releasing for summer book-
ings four specials produced by J. Stuart
Blackton and David Smith, "Borrowed Hus-
bands," "Between Friends," "The Code of
the Wilderness" and "The Strength of De-
sire," as well as "Virtuous Liars," a Whit-
man Bennett production, and "One Law for
the Woman,'' a Charles E. Blaney melo-
drama.

Book "Days of '49"

Patton and McConville of Independent
Pictures, Inc., Boston, came over to the
Arrow office last week. W. E. Shallenberger
screened several chapters of "Days of '49''
for them and they booked the series.

William Duncan in "The Fast Express," a
Universal chapter play.

Important Bookings for

"Mademoiselle Midnight"

Exhibitors' news and views

EDITED BY SUMNER SMITH

Balaban & Katz Combine with
the Midwest Theatres Circuit

One of the largest theatrical deals in the
history of Chicago was put over last week
with the formation of the Balaban & Katz
Midwest Theatres, Inc., a Delaware corpora-
tion. This combination of the Balaban &
Katz interests and the Midwest Theatres
Circuit brings nearly fifty theatres under the
control of the organization. Samuel Katz is
president of the new organization, which
will have headquarters in the Butler build-
ing, across the street from the Chicago The-
atre. Floyd M. Brockwell, formerly with
Associated First National, will have entire
charge of the bookings for the new com-
pany, and the policy that has been followed
successfully by Balaban & Katz will be
continued by the new combination.

Among the houses included in the deal are
all the Balaban & Katz theatres, the Chi-
cago, Tivoli, Riveria, Roosevelt and Central
Park, and the new house that is now going
up at Broadway and Lawrence avenue. The
houses of the Midwest Circuit included in
the deal are the Rialto, Fox and Strand at
Aurora; the Castle, Irvin, Majestic and
Illini at Bloomington ; the Majestic, La
Petite and Court at Kankakee; the Grove,
Rialto and Crocker at Elgin ; the DeKalb,
Princess and Star at DeKalb; the West,
Plaza, Orpheum and Colonial at Galesburg;
'the Crystal and Orpheum at Joliet ; the Or-
pheum, Palm, Midway and Strand at Rock-
ford; the Avon and Lincoln Square at De-
catur, all in Illinois; the Majestic, the Rivoli,
Riveria and LaCrosse at LaCrosse, and the
Majestic and Wilson at Beloit, Wis. Other
houses will be added to the circuit from
time to time and the new organization be-
gins operations on May 1.

W. S. Bntterfield, well known manager and
operator of picture and vaudeville theatres
across the lake, while in the city last month
approved the plans for a new million dollar
theatre for Flint, Mich., and also leased the
Orpheum at Ft. Wayne for possession next
season. In the meanwhile the house will be
given a new stage, seats, scenery and other
equipments It will be renamed the Capitol
and placed in the Michigan circuit of Bnt-
terfield houses.

C. Bailey has taken over the Lincoln The-
atre at Valparaiso, Ind., from the Bush man-
agement.

John Voumvakis is on his way to Greece
to spend a few months visiting his old home.

The Lincoln at Mishawaka has been closed
and the building will be used for other pur-
poses. Ed Philion is now in charge of the
Century in that city and will run every night
instead of three nights a week.

C. A. Mendanall has sold the Star at Ore-
gon, 111., to Berve and Allaban, who operate
the Majestic at Rochelle and the Pastime at
Ashton, 111. The new owners will add the Gem
at Mt. Morris to their circuit this month.

H. C. Stickelmaier has been made manager
of the Apollo at Peoria, 111., succeeding
Thereon Obermeyer, who resigned.

Reuben Levin, who took over the Audi-
torium at Indiana Harbor last month, will

close the house and use the building for
hotel purposes.

Rex Lawhead has resigned as manager of
the Cosmopolitan Theatre and has been suc-
ceeded by Manager Haag, formerly with the
Crown Theatre on West Division street.

Kenneth Fitzpatrick, of Fitzpatrick & Mc-
Elroy, has bought the lot at the northeast
corner of Monterey and Homewood avenue
for an equity of $58,000 from Fred Hoffman.

Colleen Moore in "The Perfect Flapper," a
First National picture.

Construction plans for the site will be an-
nounced in the near future.

Four cracksmen failed to open the safe of
Bert Cortelyou's Victoria Theatre on Shef-
field avenue, after tying up the janitress and
using explosives.

Clark Armentrout, owner of fhe K. P. The-
atre at Pittsfield, 111., has taken over the
Star at Barry, 111., from G. M. McClalm, who
will leave soon for an extended trip to the
West Coast. Mr. Armentrout will take charge

on May 1 and book all pictures from Pitta-
field.

Mrs. Ruby Heyde has taken over the man-
agement of the Elks Theatre at Olney, 111.

Joe Stern and Sam Myers, who recently
opened the Marquette Theatre on the south-
west side, have taken a lease on the new
Fitzpatrick and McElroy house building at
63rd street and Western avenue, and will
open the house this fall under the name of
the Highway Theatre.

Sullivan and Gray have sold the Rialto at
Marion, 111., to Louis Maronl.

The Star at Palmyra, 111., has been taken
over by W. E. Patterson of Huttick, 111.

The many friends of W. E. Smith, owner
of the Colonial Theatre at Clarion, will be
sorry to hear that he suffered a stroke of
paralysis recently. The theatre Is now under
the management of his son.

Lee W. Arris, formerly manager of the
Victoria Theatre on 22nd street, has been
made manager of the Eighth Street Theatre
recently opened at Wabash avenue and 8th
street. The house is owned by the Hotel
LaSalle Interests.

A petition in bankruptcy has been filed
against the Alhambra Theatre Corporation
at Rockford, 111., and the case will be heard
at an early date by the federal court.

Herman Schoenstadt sailed last week for
an extended trip abroad. Mrs. Schoenstadt
and his sister, Mrs. Adolph Feldman, will ac-
company him on the trip.

Cecil Lowande has been made resident
manager for the Princess and Gem theatreB
at Beardstown, 111. The houses belong to
the Wells Amusement Company circuit.

The Lyric at Monticello, 111., now Is under
the management of E. E. Gibson.

The Elite at Waukegan, 111., has Installed
a new ventilating system. During the sum-
mer Manager Eddie Trinz will redecorate the
house and install a new canopy.

Indiana

C. C. Cassady has leased the Joy Theatre
of Cloverdale, Ind., and will remodel it and
run special attractions, starting with "Pon-
jola," "Why Worry?" and "The Shooting of
Dan McGrew." Although the town's popu-
lation is only 600, he intends to show the
very best pictures obtainable, regardless of
expense. Another feature at the Joy will
be the "Our Gang Comedies."

Prints in All Exchanges — Now Playing

GLENN HUNTER

"GRIT"

Wtlfl

Qara Bow. Osgood Perkins.
Dore Davidson

dtilm Guild Ptvauctkm

tUMbuitan HODKINSON
imr$Si-SSSVmtfhm Run Return

176

MOVING PICTURE WORLD

May 10, 1924

Scenes from "The Fast Express," a Universal chapter play starrin g William Duncan.

McCloskey's News Reel Makes
Uniontown, Pa., Take Notice

C. M. McCloskey, of the State and Perm
theatres, Uniontown, is making the natives
sit up and take notice with his little local
news reel, "The State News Weekly." "Mac"
installed a complete laboratory at the State
several months ago and now there is not a
local event of any importance whatsoever
that goes unshown on the State screen. The
graphic example of the value McCloskey has
found in the little reel is that he sees that it
comes out regularly once a week, rain or
shine.

' The local reel is photographed, developed
and printed by "Ken" Woodward, Mac's
publicity man. Many local film men who
have visited the miniature laboratory have
pronounced it a marvel of efficiency.

As an illustration of the interest the little
reel has created in Uniontown, Mac has sent
the following clipping from one of his news-
papers to the World representative :

"Motion pictures of the Fairchance fire
were shown at the State Theatre for the
first evening show, at 7:30 o'clock last eve-
ning. 'Ken' Woodward, Penn-State news
reel editor, was on the scene of the fire yes-
terday morning and returned to Uniontown
at noon with some 300 feet of fire scenes.
The film was developed and ready for show
at the first evening show, quite a commend-
able bit of work. The fire pictures will be
shown at the State again today and to-
morrow."

have the new house, as yet unnamed, open
by September 1. The newest addition to the
New Castle theatres will seat in the neigh-
borhood of 800 and is being erected on a lot
50x144 feet in size.

Received a card this week from Rudolph
Navary, who has been sojourning in his
homeland, Italy, for three months. Rudolph
sends regards to his friends Irnre, and ex-
pects to return soon. He is the owner of
the Liberty and Pleasant Hour theatres,
Verona.

C. Blake Galbraith, manager of the Colum-
bia Theatre at Kittanning, was married two
weeks ago. Congratulations!

De More and Miller, owners of the Adelphl
Theatre at Reynoldsville, have purchased the
only other house in the town, the Liberty,
from Guy Oglietti.

Jack Marks, well-known Clarksburg, W.
Va., exhibitor, was in town recently to do
some film shopping.

Kentucky

W. G. Maute, who has for some time con-
ducted the Grand Theatre at Irwin, on April
21 opened his newest house In the same town
and which he has named the Maute. The
new house seats 800 and is as pretty a small
theatre as can be found anywhere** Opening
night saw capacity crowds anxious to get
their first glimpse at the new picture house,
where "Boy of Mine" and an Educational-
Mermaid comedy were the initial attraction*.

Easter Sunday in Louisville, accompanied
by good weather, resulted in packed thea-
tres, there having been added attractions for
the theatregoers in the opening of vaude-
ville with pictures at the Strand Theatre, of
the Fourth Avenue Amusement Co., and
Mary Anderson Theatre, of the Keith cir-
cuit, both of which had been running pic-
tures heretofore. The Strand, with all new
seats, a rebuilt first floor, new equipment,
etc., looks good and is more comfortable.

The new picture theatre which Dave Bal-
timore is having erected in New Castle is
progressing rapidly, and Dave expects to

M. Switow arranged to sell the two thea-
tres of the New Albany Amusement Co.,
namely, the Elba, on Vincennes street, and a
house on Fourth street, at public auction
on April 25.

Prints in All Exchanges — Now Playing

Whitman Bennett Rvsents

%H00SIER

schoolmaster:

featuring

HENRY HULL «„« JANE THOMAS

<2>>Sfriw«i w H0DKINSON

Season 192H925 Thirty fiis&m Pictures

Minnesota

Milaca, Minn., is going to have Sunday
shows. Ida Merbach, who operates the
Casino there, aroused the voters and put
over the issue by 103 votes.

A merry battle for theatrical supremacy
is being waged by two exhibitors in Hous-
ton, Minn., a town of 778 inhabitants. Ker-
rigan and Forsyth operate the Lyric, 225
seats, and Foss and Olson have the Opera
House, which seats 350. Both charge 10
and 25 cents admission.

A. N. Johnson, owner of the Gonvlck The-
atre at Gonvlck, Minn., is planning to pre-
sent pictures at Oklee, Minn.

Curtis M. Johnson, brother of H. Bv John-
son, owner of the Shadow-land Theatre at
Rush City, Minn., is a candidate for the offlce
of governor of Minnesota. Mr. Johnson la
president of the state fair board.

J. B. Sprague, newspaperman at Middle
River, Minn., is planning to open a picture

theatre there.

J. Bowman has taken over the Savoy at
New Prague, Minn. The house was formerly
operated by Lowell Taft.

Elias Stephens is remodeling a building
and will open a new theatre at Bemldjl,
Minn. This will give Bemldji, a resort town,

four theatres.

J. E. Hippie, owner of the Bijou Theatre,
Pierre, S. D., who recently cut prices at his
theatre to 5 and 10 cents. Is a candidate for

the offlce of mayor.

Nebraska

The town of Crete, Neb., will continue to
have Sunday picture shows. This is as-
sured by the defeat the other day at the
election of the proposed Sunday closing
ordinance. A. Burn's, manager of the Lyric
Theatre at Crete, was a fighter in the front
ranks and is elated over his victory. Not
many towns in Nebraska have the Sunday
closing ordinance.

Theatre owners were holding a convention
in Omaha on April 29 and 30. C. F~ WUllama,
president. Issued the call saying that there
were a great many questions that should
be brought before the exblbltors.

S. A. Morgan has sold his Bheatre at Elliot,
Iowa, to R. E. Star.

H. Englebart, head of the Jewell Theatre
at Crescent, la., called on some local ex-
changes recently.

E. T. Dunlap, of Hawarden, la., visited

Omaha recently.

C. N. Philbrlnk has purchased the Latonla
Theatre at Williamsburg, Iowa.

Joyce Mehrems, owner of the Ideal Theatre
in Omaha, died recently following an opera-
tion for appendicitis.

May 10, 1924

MOVING PICTURE WORLD

177

Berinstein Gains Control of
the Van Curler, Schenectady

Under a six years' lease for an annual
consideration of $8,000, the Van Curler Thea-
tre in Schenectady, last week, passed into
the control of William Berinstein. This
gives Mr. Berinstein an entering wedge into
Schenectady, and adds to the sharp com-
petition which now exists in that city be-
tween the Farash Theatres, Inc., a com-
pany operating three of the largest houses,
and the Barcli, owned and operated by R.
V. Erk, of Ilion. Mr. Berinstein's rise in pic-
ture circles, as an owner, has been little short
of phenomenal. A few years ago, he was
the owner of the Colonial and the Hudson
theatres in Albany, two houses which he
still retains and which have been consistent
money makers. As the months have passed.
Mr. Berinstein has acquired the Palace in
Troy, the Strand in Newburgh and two
houses in Elmira. As a little example of Mr.
Berinstein's proverbial luck, he acquired a
$200,000 house recently in Corning, which he
almost immediately sold at a profit of $17,-
500. George Roberts, of Albany, is general
manager of the Berinstein circuit. The latest
addition, the Van Curler, is located in the
business center of Schenectady, and while
it is one of the older houses of the city, it
has always been one of the most popular.

For the first time in the history of New
York State, a bowling team from a picture
theatre is competing in a state tournament.
Headed by Benjamin Apple, owner of the
American and King theatres in Troy, the
American Theatre team is in Syracuse rolling
with the best pin topplers of the state* The
team consists of Mr. Apple as captain, Irv-
ing Rosenberg, Charles Werger, Thomas
Thorn and William Norton. Troy has been
the scene of many spirited contests daring
the past winter between teams from the
American and the Troy theatres.

The city of Johnstown will be without a
picture theatre this summer. C. H. Dopp,
who owns the Electric, is planning to close
on June 1 for the summer, with the excep-
tion of Friday and Saturdays, while the
Grand also is closing for extensive altera-
tions.

The State, Troy and Strand theatres are
practically set solid in First National pic-
tures up to July 31.

The Albany, a second-run house in the Cap-
itol City, owned by Samuel Suckno, Is go-
ing to take a chance at week runs. "The
White Sister" and "Scaramouche" have each
been booked for six days straight. If Mr.
Suckno finds that the city will support week
runs of the larger pictures, he will continue
at frequent Intervals.

"I suppose I might just as well give away
radio sets as door prizes," remarked I*. I,.
Conners, owner of the Victory in Cambridge,
Ji. V., while in Albany the other day. Mr.
Conners complains that radio has cost him a
great deal of patronage during the past
winter, and with about 99 out of every 100
homes equipped with a receiving set, he
might as well make it a 100 per cent, affair.

An Innovation in the shape of a soda water
fountain in the lobby of a picture theatre
has been planned by A. E. Pearson, of Wln-
throp, who has just purchased the Lyric In
Clayton. The whole house is being redeco-
rated and a new lighting and heating system
Is being Installed.

Visitors along Film Row the past week In-
cluded O. E. Eigen of the Academy In Sharon
Springs, and that veteran, Charles McCarthy,
of the New Theatre in Hoosick Falls.

Morris Silverman, owner of two theatres
In Schenectady, accompanied by Abe Stone, a
former owner, was in Ilion one day laat
week, conferring with R. V. Erk toward clos-
ing a deal for the Barcli in Schenectady.

Here's a new one. One day last week, a
12-year-old girl attending the Troy Theatre
complained bitterly of a throbbing tooth.
Benjamin Stern, assistant manager, came to
the rescue, and using a toothpick and cot-
ton, applied an application to the aching
molar with the result that the girl returned
to her seat and enjoyed the remainder of the
show.

The knitting mills in Cohoes are running
on part time and as the result the world
does not appear too optimistic to Louis
Buettner, owner of a couple of theatres In
that city. -

Virgil N. Lappeus, manager of the Gris-
wold in Troy, showed the stuff he is made
of last week when he remained on duty in
spite of three operations for abscesses in
the head. And what is more, the three oper-
ations, occurring within the week, were per-
formed without any anaesthetic being ad-
ministered. Mr. Lappeus admits that on one
occasion the arm of a chair all but broke
under his grip.

D. H. McLaughlin, of Oriskany Falls, was
in town on one of his periodical visits last
week.

Buffalo, N. Y.

J. H. Michael, chairman of the executive
committee of the M. P. T. O. of N. Y., Inc.,
and chairman of the exhibitor committee of
the Film Board of Trade of Buffalo, has
issued a statement in which he sets forth
that the exhibitor members of the board in
the future will refuse to give their time to
hearing the cases of exhibitors who do not
affiliate with the state organization. In part
the statement says:

"The members of the board representing
the exhibitors refuse to give their time, ex-
perience and knowledge for the benefit of those
exhibitors who do not contribute a penny to
a state organization. Such exhibitors cannot
expect the assistance and co-operation of
men who are putting in from four to six
hours at each meeting without contributing
such a small sum as 5 cents per seat a year
to the state organization which is continu-
ously working to keep them in business.

"The men who are engaged in this arbitra-
tion work should at least be compensated
by having the rank and file in a state organ-
ization. When exhibitors get this idea and
support a state organization 100 per cent.,
then this industry, so far as the exhibitor
end is concerned, will be In shape to formu-
late a plan that will be acceptable to all
states for a real national organization."

Edgar Weill has returned to the exhibiting
business. The former manager of the Syra-
cuse Strand has resigned as an exploitatlon-
ist for the Metro office to accept the man-
agement of the Rialto in Glen Falls, N. Y.

George Beban and his company in person
and on the screen attracted a vast throng
to the Lafayette Square the past week to see
"The Greatest Love of All," the new Beban
screen vehicle.

ANTHONY DeWOLFE VEILLER

Son of the well known author, who is show-
ing marked ability as manager of the Strand,
Schenectady, N. Y.

Canada

Capt. Frank W. Goodale, manager of
Loew's Theatre, Ottawa, made a ten-strike
with a bit of newspaper advertising which
he used in connection with the arrival in the
Canadian capital on April 26 of some 500
employes of the Metropolitan Life Insurance
Company from New York City to establish
the Canadian headquarters of the company
in Ottawa. Capt. Goodale used special dis-
play space in the local newspapers to wel-
come the newcomers to Ottawa and to point
out that they would be assured the same
standard of entertainment which they had
always enjoyed at the Loew houses in New
York City.

The great Pantages Theatre, Toronto, the
largest theatre in Canada, was the scene of
an unusual event on Thursday morning,
April 24, when the finals of the Canadian
Marbles and Jacks Championship competi-
tions were played on the stage of the theatre
before a capacity audience of boys and girls
under the auspices of the Toronto Daily Star.
Competitors of youthful age were present
from many of the leading cities of the Do-
minion and much enthusiasm was in evi-
dence. Manager N. K. Miller screened sev-
eral appropriate comedies as an added fea-
ture of the program. The Toronto Pantages
seats 3,700.

New Hampshire

A theatre is to be erected in Alton, N. H.,
by the Lynch Brothers.

J. B. Eames is planning to rebuild; his
theatre in Littleton.

Prints in All Exchanges — Now Playing

■HARRYCAREY,

AHunt Stromberg
Production

DisiribuM by H0DKINS0N,

Sea»nl92*192ST)urty Fira -Run Pictures

MOVING PICTURE WORLD

May 10, 1924

Scenes from "The Spitfire," an Associated Exhibitors release.

Eleven Providence Theatres
Showed 23 Films Easter Week

Theatre in Providence, provided Managing
Director Matthew Reilly with a decided
novelty musical feature for Easter Week.
Professor Benedict offered "An Organic Vau-
deville Show," portraying a variety enter-
tainment of seven acts.

An exceptional array of features was
presented by Providence exhibitors during
Easter week as follows : Victory, "Girl Shy ;"
Modern, "Dawn of a Tomorrow" and "Isle
of Conquest;" Emery, "Pioneer Trails;"
Emery's Majestic, "Flowing Gold," and "Ex-
citement;" Emery's Rialto, "Beau Brummel;"
Fay's, "The Marriage Market;" Strand, "Why
Men Leave Home" and "Barnum, Jr.;"
Liberty, "Lucretia Lombard," "Unknown
Purple," "Ladies to Board," "The Lullaby;"
Capitol, "Headin' Through," "The Law
Rustlers," "Eyes of the Forest," "Almost
Good Man;" Bijou, "My Friend, the Devil,"
"One Clear Call," "Bucking the Barriers;"
Gaiety, "Backbone," "My Dad."

"These high class entertainers have pleased
stay-at-homes for months — now see them in
person," was the way Mr. Mahoney im-
pressed his point, advertising the feature
as "All Star Radio Jubilee Week."

"The Shepherd King" was the film feature
for the week.

"Under the Red Robe" was announced for
the Strand Theatre in Providence the week
of April 28 at the usual prices. Clippings
from Boston papers when the picture was
shown there used to indicate the differ-
ence in admission prices — Boston $1.50 —
Providence 40-cents top.

Professor Edward Benedict, who recently
became organist of the Emery-Majestic

The Broadway Star Corporation will build
a theatre, store and office building in Provi-
dence on Broadway. The cost is estimated at

$100,000.

Big Fight for Patronage on
Between Milwaukee Theatres

That the Rialto Theatre in Providence,
R. I., has changed hands is denied emphat-
ically by William J. Mahoney, manager for
the Emery Brothers, also operators of the
Emery Majestic Theatre, pictures, and the
Emery Theatre, vaudeville and pictures, both
in Providence. Mr. Mahoney has just re-
turned from New York City, where he con-
tracted for a large number of pictures. The
first is to be "Beau Brummel." It was
shown for the first time in New England at
the Rialto the week of April 21.

Exhibitors are asking the question: "How
can we turn the radio into a means of profit
for us?"

William J. Mahoney, manager of the Em-
ery Brothers' Rialto Theatre in Providence,
R. I., presented a program during the week
of April 14 that may be an answer to this
problem — for him, at least.

Mr. Mahoney offered six of Providence's
best known radio stars on the stage of the
Rialto Theatre. They were from Stations
WSAD, WJAR and WEAN. Irene Langley
offered a pianologue; Madeline Casey, so-
prano; Charles Favail, tenor; Florence
Thompson, violinist; Artie MacKenzie and
William Lonergan, ukulele solos and songs,
were the other entertainers, and Thomas
Mulgrew, regular announcer, acted in that
capacity.

With the Holy Week bugaboo a thing of
the past and rivalry especially keen because
of the recent addition of the 3,500-seat Wis-
consin in the field, every one of Milwaukee's
downtown exhibitors is presenting a pro-
gram of unprecedented strength this week in
an effort to force a showdown. Never be-
fore in the history of the city have so many
big pictures been placed before the public
in a single week, and as a result those in-
terested in the theatrical situation are watch-
ing with considerable interest to learn how
Milwaukee will respond.

The biggest fight, It Is generally conceded,
will be between the two largest houses, the
Wisconsin and the Alhambra, each having
ontdone Itself in order to obtain the strongest
program. This battle Is of especial Interest
In view of the long standing fend between
the Saxe Interests, In control of the Wis-
consin, and Leo Aw Landau, director of the
Alhambra.

Landau obtained "Three Weeks," despite
the fact that it originally had been intended
for Ascher's Merrill. The Wisconsin offers
Harold Lloyd's "Girl Shy," and in addition
Strongheart, wonder dog of the movies,
appears daily on the stage.

The Merrill is expected to figure heavily

with "Under The Red Robe" as its feature.
Roy C. MacMullen, manager of the Merrill,
is especially fortunate because Hearst's
newspaper in Milwaukee has been devoting
columns of free advertising and reading mat-
ter to this Cosmopolitan photoplay.

Stan. Brown, manager of Saxe's Strand, Is
offering "Daughters of Today." The Garden,
under Landau's direction and the only other
big first-run downtown house, has Viola
Dana in "Don't Doubt Tour Husband."

Crowds that stood for hours outside the
Capitol Theatre, Milwaukee's latest theatrical
addition, necessitated three shows on open-
ing night, April 23, instead of the two
originally scheduled. The house, seating 800
and situated in that part of Greater Mil-
waukee known as West Allis, really had Its
premiere on the night of April 22, but on
that occasion only a select audience of in-
vited guests were present. Clarence Esch-
enberg is managing the house for Mr.
Fischer.

Like father like son. Stanley (Buster)
Brown, son of Stan. A. Brown, manager of
Saxe's Strand at Milwaukee, is only 9 years
old but he's a chip off the old block. When
his dad showed Wesley Barry in "George
Washington, Jr.," Buster donned full dress,
obtained a baton and directed the orchestra
at each performance.

Finish New Picture

Alan Crosland's new production for Para-
mount, "Unguarded Women," with Bebe
Daniels and Richard Dix in the featured
roles, has been completed at the Famous
Players Long Island studio. The picture,
which was adapted by James Ashmore
Creelman from the Saturday Evening Post
story, "Face," is said to be rich in Oriental
atmosphere, many of the scenes being laid
in Pekin, China, and is strong in drama.

The cast, headed by Miss Daniels and Mr.
Dix, includes Mary Astor, Walter McGrail,
Frank Losee, Helen Lindroth, Harry Mes-
tayer, Donald Hall and Joe King.

Prints in All Exchanges — Now Playing

James Kirkwood

LilaLee and
Madge Bellamy

^Presented bijJlegaljPtclures Jnc

DiMibuitu ut HODKINSON

W19»-ISG5 Thirty Rm-RunRctuiK

May 10, 1924

MOVING PICTURE WORLD

179

Sunday Show Problem Faces
Northampton, Mass., Theatre

In connection with the recent opening of
the Goldstein Brothers' new Calvin Theatre
in Northampton there again has been raised
the question of Sunday pictures. The city
owns a theatre, the Academy of Music, where
pictures are shown. The trustees do not al-
low Sunday shows in the Academy. One of
the theatres in the city is open on Sunday,
but the question has been raised that the
theatre originally was allowed to open on
Sundays provided "sacred! pictures" only
were shown. What the Goldstein Brothers
intend to do in regard to the Sunday open-
ing of their new house is problematical at
this time. It is an understood fact that the
trustees of the city-owned theatre are out
thousands of dollars by not allowing the
house to open Sundays. The Academy, it
was reported a year ago, had in a year's
time showed a very small profit considering
the number of shows presented.

Easter Week marked the fourth anni-
versary of the Capitol Theatre in Spring-
field, which is operated by Abraham Good-
side of Portland, Me.

Hen Steinberg and Alex Sarazin, Webster
film moguls, have been requested to furnish
lap robes to all persons attending their
shows. The request is the result of a bob-
haired girl combing her hair, and heaving
nearly enough for a mattress on the lap of
a local news hound. Being a married man,
he was afraid he would get in "dutch" by
going home with the hair showing on his
clothes. Messrs. Steinberg and Sarazin thus
far have shown no indication of complying
with the request.

Fall River ex'hibitors and theatres are to
be introduced to our readers next week as
the result of a visit of ye scribe there a few
days ago. New England exhibitors soon
will find that the midnight ride of Paul
Revere was a mere nothing as compared
with us when we drive up to the managerial
sanctums in our new flivver just as soon as
we learn to drive the same. We hereby give
warning that modesty and bashfulness will
not be tolerated by us in our search for
biographies and photographs of ex'hibitors.
You like to read one about somebody else,
so naturally somebody else would like to read
about you and your career and exploits. We
hereby promise to make no calls on Satur-
days and on only a mighty few holidays.

John W. Hawkins, general manager of the
Allen Theatres, New Bedford, having suc-
cessfully introduced musical features as added
attractions on the State Theatre programs,
has started to present similar features at
the Capitol Theatre.

With the coming of "Dorothy Vernon of
Haddon Hall" into tine Park Theatre in
Boston Monday night, April 21, the house
for the first time in several months is with-
out a Cosmopolitan picture. This company
had the house on a regulation rental basis
and took it over for the showing of "Little
Old New York," followed by "Great White
Way" and "Under the Red Robe."

"Girl Shy" came into the Fenway Thea-
tre, the Paramount house, on April 19,
getting a holiday opening, as that date is
observed in the Bay State annually as
Patriot's Day. Some of the advertisements
said It was to show for two weeks and
others merely said "starting today." It was
expected it would be a second week holdover.

Although the business for "America" con-
tinues to be in receipts in the neighborhood
of $10,000 a week, the advertisements are
carrying the line "Jast weeks."

Easter Week also saw the return of "The
Hunchback of Notre Dame" to Boston — at
Loow's State Theatre, for the first time In
the city at popular prices. The picture was
shown during a rather extended engage-
ment at the Tremont Temple earlier In the
season.

"The Ten Commandments" is moving
along at about the same pace as "America."
Its run at the Tremont Theatre shows no sign
of slackening, at least at the present time.

"With Allenby In Palestine," a travel pic-
ture, followed "After Six Days" in the Tre-
mont Temple.

A one-story building for a picture thea-
tre is to be erected in Greenfield by E.
Edward Benson of that city.

If Clyde E. McArdle, manager of the
Somerville Theatre In Somerville, is not
careful he will find his theatre turned into
a home for musical comedy talent. If that
happens, he then may be obliged to take a
hand himself, for we understand that once,
and not so very long ago, he had a wonder-
ful child soprano voice.

The following Boston theatre men aided
in arranging the program for the enter-
tainment given in the Colonial Theatre under
the auspices of the Menorah Institute, an
event of considerable importance to the Jew-
ish community of Boston: Thomas B. Loth-
ian, Al Sheehan, Robert G. Larsen, George
Giles, Nathan Gordon, Jacob Lourie, Samuel
Pinanski, Moe Silver, Victor Morris, James
Brennan, Si Bunce, Charles Williams and
Phillip Markell.

A. J. and F. A. Mann of the Princess Thea-
tre in Rockville opened their spring and sum-
mer season with a "bang" Easter week and
a musical program on their newly installed
organ was made a noteworthy feature.

A picture theatre is to be erected on West
Central street in Natick by M. B. Nazzaro.

The sum of $150,000 will be expended for
a theatre, store and office building on
Essex street in Salem by the Atlantic Thea-
tre Corporation of Medford.

Maine

The Priscilla Theatre in Lewiston will be
devoted to films after April 26, according to
D. A. Dostie, manager. A French stock com-
pany has been playing at the house during
the past winter.

The Strand Theatre in Waterville has
been opened under the direction of Edward
Jennes.

According to plans of Dr. A. J. Nile, he will
build a theatre in Rumford.

E. J. Sullivan, formerly of Portland, now
manager of the Orpheum Theatre in St.
Louis, Mo., is recovering from illness.

Manager William E. Reeves of Abraham
Goodside's Strand Theatre in Portland has
started a new policy of reserving seats In
the boxes and loges for both matinee and
evening performances. Three fine pictures
that Manager Reeves presented one after
the other are: "The Marriage Circle,"
"Triumph" and "A Boy of Flanders."

The Calvin Opens

The new Calvin Theatre in Northamp-
ton, Mass., home of President Cool id ge,
the theatre having been named in hit
honor, was opened on April 17 by Samuel
and Nathan Goldstein, of the Goldstein
Brothers Amusement Company, widely
known theatrical operators of Spring-
field. Fred P. Belmont is manager of the
Calvin.

The receipts of the opening perform-
ance, $593.55, was turned over to the
Northampton Community Chest. To this
sum was added $117, which was realized
through the auctioning off of the many
beautiful floral tributes presented the
Goldstein Brothers.

Nathan Goldstein welcomed the more
than 1,800 persons comprising the audi-
ence. He read congratulatory telegrams
from many theatrical and picture pro-
ducers, and a letter from Inspector Ar-
thur Roach, of the state department of
public safety, which rated the Calvin
Theatre as excellent in every particular
and congratulated the Goldstein Broth-
ers on the completion of one of the most
beautiful, modern and safest playhouses
in the country.

Connecticut

The New Haven board of health has an
"itchy" problem to solve. Several owners
of film theatres in the city have reported
that someone with a perverted sense of
humor has been scattering substances in the
theatres, causing great annoyance to the
patrons, usually in the form of an "itch."'
Powder and obnoxious materials have been
found producing exhaustive sneezing and
objectionable odors.

Bridgeport exhibitors are not to be both-
ered this summer with the opposition from
carnivals, as these have been barred by a
decree of the board of polic commissioner*.
Applications from six fraternal societies
were turned down.

Peter Dawes of Bridgeport. Conn., writes
as follows: "I am sending you a clipping
from your April 26 issue in reference to
Dawes Theatre, Bridgeport, Conn. I want you
to retract the statement. In the first place,
Mr. Heanue was not manager of Dawes. I
always did my own business, both booking
and financial, and Mr. Heanue was my as-
sistant in the theatre. The theatre is not go-
ing to change but will be run by my own
personal management. Would like to know
where you got your information and possibly
if you will let me know I can give you some
interesting matter for your next issue."

Norwalk is to have a new theatre. The
three houses in Norwalk now are reported
to be faring none too well. Apparently un-
daunted by present conditions, Joseph Tracey
announces plans for a new house on Main
street, strictly for a film policy.

Prints in All Exchanges — Now Playing

SAMUEL V. GRAND presents

BRYANT
HASH BURN

with BILLIE DOVE in

TRY AND
GET IT*

HODKINSON
RELEASE

Season 1924*1925
Thirty First-Run Pictures

MOV I N G PICTURE WORLD

May 10, 1924

California Picture Houses

Still Affected by Kpidemic

Cincinnati

' oiiditioiis in i uliloruia r*sulni.|/ In, in thr

hool all') moUtll rpi'iiml' UinOllg iXtll* COft-

Iiihk to glow iiiom »<nous, Willi ipiai aiiline
regulations be < oiiimg moie stringent. 'J lir
di*eu«e in confined lo a few countiea but
many otheri novo pLwod pfohlW.lvo regulu
Mom on travel and on the int#rchs0ga ©1

Lin/, piodu< Is, Willi lli"' M snll Hut huswrss
In (MMftl 1 1 l/« iii|/ icrioukly affected. In
llir COUnf i< s wli< m i|k <]/,')< mi- is prevalent
faillMIS ul- l/< lug ..<) vjs« <J to I'lllalll ill llOllle

and ilu.iir«# are doing but a light butiries*.
J'llm salesmen lovenng die territory are
obliged lo submit to dismfi < ting pio<e**r«
at county I in*-* and are finding »oinr roads
ClOted to all travel. Inhibitor* are not
■ omiiig lo Sun l/ruixis'o lo make bookings
a* foimeily, and visiiois on 1'ilin Row have
been few and (ai l/ilwern llie IjsI frw week*.
' onvriilioiis in many plu< cs air being post-
poned and mux < i ssai y gathering* in ibe
mindly dlftl 1 1< I s .n< I,, i.j/ downed upon ll
in not beln-vid ili.it ili< Mtiiali</n will List
long, but heavy loss< 6 air now being in-

(uri f\

•ru« aMMf r »« of win Hraki, «r iba

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fa|lllll> I I ll * il|li lilllmi fill H|i|/i mill lll« ll*

■ * • • ll 1 1 > II ll ll • ■ %» • III

l.lu «»i« ii r«j j <i & L*vln huva opanad th*
Urauadu Thealn ul Moiguu mil, i;»|. 'J'ba
hnuua aualu about 4"'i'

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blni oln 1 1 ra, Han It . am !«• o

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tra, Hun Prnnoiauo, ia making a*uaiiani nan

»r Mm double *n»i'i*« "f an adjoining1 «n Ml

»! , InataillllM •llaidn >u In kua|ilna will) tliu

wuuii 'm ii i i i ii i i ion,

't'Um i Man naay, pwmrr „/ iu*

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■liana drawn f,,i ,i I Ii ■ a I • • ..III, MOO •aula III

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Tk( Qolleeum Thaalra, Ran I' mm ia. .,, iiaa

put nil JO Mendel a l'.|, llui, it of leu pluytiia
f|M Quldan Htula 'lliaulia & Kuully Oo„

ton franulauo, ia having nUna prat <t tni

<• III' Urn In. inn i 1 1 I ul Muntuiay,

Ori

llui Pain Aiiu Tha«tr« Company, nr n'blnn

IDIIIo Ailtnali la inuiiuiiur, la Imvlna nlaim

|n "I In! Iliu • mini luitlun ii f u |lil,000

I H ■ li'iuau ul I'ttlg All. i, l ul

Colli run I a ttia li<ilnH uwm.li.i i,y I, H
TnnTnlmlai * Hnna fni tin uunalruutlon of «
pli i in i, 1 1 . i a 1 1 1 , a i Uimbu rat, I ■ i

«,'B.rJ J<iM-nta<li l.im i«l"ii a nlnaiy ulna
aar Jajiae 'in yi '.pti i y al OkMRfRf w»y »"<J
al<Ki u«». nvaiiue, lixtkoliy, '.'at, nn4 plana

< .M' U'/i. .,f I. i/l'iura iliaatra to coat

Si. Louta

'O. in' iwi.iy Mil. aiiinvrisaiy of tb«

frrsnd ma*i mealing in the old Munfc Hall.
St. Louie, at which $1,008,170 wa* tubtcribed
towtrd MCtiriRf tbe J^uisiaua 1'urcbaac
Woild's )'.>|;osiiioii foi St, Jyinii, llinlrcn
</l thi oni/iiial world'* fair committee U(h
eird at j< II' i son Mrin./iial in Pored I'arlc
Ofl A|/nl ZJ to anejii for tlie Missouri Ui*-
i'/ii' .il '.',' i< ty .. i/j<,viiig j/ii inn 1 1 . i>rd '/I llie

;•.•.,> . ,1.1,1, '/In |,i' I hi < .-. w I ' .ii I aiij/'d

l/y William Goldman, own' i matiagei of llie
Kings TtHMtrR, St. Louis, and llie gilt v.as
niadi |/'/5Sil/|i llnoiigli Ins ' (loils 'I lie
j/i'iiire* were taken RDORl >wo year* ago
wli' ii '/'/I'lm.in was m i, .. ;/< i >.l llir Missoiill
rheitri tlld R'Rfl fhoWSRl 'bat tbeatre. 'I be
fill ./j/'ii«.| ofl May I, \'M ( tl tin i/ii)/ina|

commute* of ninety tnrcu promioMf tiii/i-ns

bill twenty ciglit siiiviv

'I'ba NalruiiulllaH 'I baalr* OnfpWO tl— , ..in,

Rital "' RMRaWR, ku> n«M laaarpnrntaR

In Ml I nula II la lu* MNHyoay mail ••III bulla
Willi,.,.. i.i.i.Ii.iiiii • ,.,„ hi. , I ■■•■Ira,

(/infill Imiili *u,i| mill ftln»M"ii alraal, «'oaj

aliiiilli.ii »»Mlili liua ulirail *• I

ll.. In. .. i ii I. .la a Ii. I lln I, llal*d l...l.ll..a>

arai llutld luwaMn, l,1tUt abar«a| 10. M.
RfVtMMi I avail abar*a| I.. Aibr>N»aa, IU4I

abulia, HJ A l'lililln«i|i, Km ..I. ...... R|M

Maptor, laWR abm.ai ||fj l,**>la, / .«, aharaa,
■•ml I ii in In, I I',. Wnllbar, I abara.

ftlM MltM "t Naw Muililil, Mi/, i/l ana (0
•mo) i> t,0f0 auut tliautra In that city to uoat

iiliwunla of ||0,9OfJ

A .In in (ialn ln |,ua itm i liaaatl tba Lf/flO)
I 1 1 1. it 1 1 1. , fin Jlol/ij) y. M„ (mm It M. Mli«ll.,ii

LPRll Milium In OpnrfttlM "'• Itnland 'I'baa-

li a ul Mm I'. ii. III

Tliainlure I'. Iiuvla liua ra-otianad Ilia
PDHPtH Mliaul TbMltrn, Muliarly, M<j.

Hull Ifoiaaritil'l i/luno I., upan an alrm/nia
In Ml. OlaVlf, Mo, aurly In May.

I'.tlillillora Ht.ui, uloiiK I'l'loia How alina

Uk. i, in oonvantlon Inoludadi Uraan i.uitraii,

fai kaonvllla, Hl.| O <• J..n«.a, Ainailian, i.'am-
brla, Hi . I. U Vuii'Hva,, Rtar, Kannalli, Mo ;

• iiia Kllovonfun, Opera Houaa, Naw Atbana,
111 I ll Hui m a, Opera liouau, Montgomery
' ii /. Mo, I 'I A Mi ' i/i inn I., l.yuaiim, I'onlar
Uluff, Mo; li W iliiMliua, Nuw lluvon, Mo.,

II • ' 1 UttlR, J'ualoM", Mo.

Prints in All Kxchangea Now Playing

Wbal is a motion joctu

llOII liial iht (>lno '.Ulllr
luiiil/us, Oluo, lias be«n t.
cide in the catc of it V, ,
Ohio, exhibitor. It i» recoi
book, ai J'indUy Hut liro
thu* U
fa all

wlii< Ii j/iolnbil a
formante uj/on tl
however, tontMi'l
neither a lliralr
foinuin e,

it the quea-
^url at Co-
upon lo.de-
ird*. J .i 'Hay,
in the statute
Kii dards hM
n forty timet
>lno blur liiwi,

iirn.al or dramatic per
abbath day. Kicbardl,
at a motion pnlure ia
nor a dramatic per-
dmgly BM '«»<-, which

boil tttrMttd n/idefpreu IttRBtiORa ha* been
aij/i"! iii rvery 'ouit, linally rea<liing the
I/iinm-iiii (,'ourt, wlirii- ii is now in progrea*.
HI'liai'ta la i a|/i •aanlad l/y ul/la counaaL
Moiaovar, JTratl Ikh.u., who la maiianlng
'Hi. '", i of l>/«w a >>blo 'Miaatraa, ami who
la a filaiiO or J i j 'la; a Jonaa of tba Uuuimm*
beneb. baa nppenrao i/*f'/»a tkRl iiii/unui tul

a*|/lulna1 in datall |uat liow a movln*. pla-
loia la oiiaralad Mai Joat wliy aucb an an-
tortaVlRflSMl loca Ml BORM wltliln tba RRlR*
K'.i/ |R 'loeailoii

'I i/ ..oo foal to tlia Hra, alalaan cliurcban,
tbrougb tbelr runraaentatlva, Ilia Allied
ObUrObee or Olilo, nrcaantad a, la'iuaat to
Ilia "/oil nfOrlSR l'<at all ulctura at 0 MOO Id
'/iiio M RMaptlblO to RlMO M SonOay.

(Joiicurraolly wiio tba reduetleR In adrnln-
alon i/il'iea ul 'ilfia 'Ibaulia. 1 I in. I una 1 1,
Mui.aue, Juice fiunkal baa diaaacl Iiia lobby
to I'wuuii a Mini AMI nuidan

Irvln BUI— i oiunu««i or tl.*. I'lana 'Ilia*-
Ira, Not wood, 'Oil'/, la inoui nlRR (§0 "•«" of
Iiia foil. • i, iiamy Hilton, wlio |/uaaad away
uftar a two waaka' BlRRM

William Jamaa, m *al<l> nl or llie Jamaa
'Jlmuli a < o, i.'i/Hiinbua, 'llilo, annouBeRR tlukt

foui naw bounen will n« built in I bat city
M Waal llioud alruat, tjllnloiivllla, Kaat
1/lvliiMaton ami Nooili I'uiaona avanoea ra-
aiiavtlvely.

Seattle

Si Ij.hi/, l/ii/iliri of John lJ.ni/, who own*
.■ • in ml ol ilii all' s down town, Seattle, hai
jii-i ai lived in Srattlr aflu an absence of
S'vi.il yaia Ml. lJ.ni/ was "1/rrallllg ■

pli inn Boiioi in Astoiia, Oregon, und wa*
winrd out bv tin big (in ilierr. lie then
wiiii lo Oakland, wbrir In I, ought a hou*R.
lie < all ol the Noilbwest < '.iilinued lo grow*

howovor, so be a i / 1 . i tin- Oak hind houoo and

headnd nOfthi He is visiting relative* In
Srallle, and wlnlr ll is alii n ipa Ird lie will
again loiuli Inir, has nia'l. no drfimte an-
iioiiiii • uk nl ol bis plans

I bMili a l.uula, **rll -b no •• ■■ I blnraa »*f*
llallal, la about lu «!•« Raullla a raal I klaaaa

pfnfBM Ibaulra, ll <»lll lla a brtrb 1 1 *, .

mi u 110 by IRIti'fOOl lot ul AM Ua»»alb araaaa*

amiib, and Iruui ..ii ..ill aburr

I blnraa uli lutra and tin a(|ul|#urd In Iba Irut
l blnraa afyla.

II M hi' l"i la iilumiliiu roiiati u'll'in of

pli i in . i in, ai i u in Taeoma

Mill, inn li on woi I liy'a Idaho Tliautra, Mm
l ow, Hullo, liua linau < loaad. Ml Kanworlby

operatRi iii« rnmnlnlno timuiiu tiiara,

Pat a Rlrupplar'a Ml/nrty, Pullman, WMb..
I.. .a In no rloai.il, luuvllia but oiia bouaa op*
"111111111 llialu, will' Ii alao la ownad by Mr.

Uli UpplRf,

'i I TRrbuna, or tba Aroade, Walla Walla.
vVaah., nnnoumiua iim imokinn of n auiid

nili of Wuimi Hioibara pluluraa. lla

./(>« ii ail Hila aiiaolul Hat with "Wbara Iba

i Hi Manilla," Inaablnn "11 It la bouaa

ra lu I'luylna; aplll waab iHonrania, be

will allow ulnlit illiunaua.

STRATGHTfrom €e SHOULDER REPOSE

A Department for. The Information of exhibiToju

EDITED BY A. VAN BUREN POWELL

Associated Exhibitors

COURTSHIP OF MYLES STANDISH. (9

reels). Star, Charles Ray. To lovers of
American history and Longfellow adherents
it will be appealing', but audiences partial to
romance and action will walk out on It.
Moral tone very good and it is suitable for
Sunday. Had very good business. Draw bet-
ter class. Admission 10-25-33. J. L Stallman,
Logan Theatre (2,500 seats), Philadelphia,
Pennsylvania.

GOING UP. (5,886 feet). Star, Douglas
MacLean. Very good comedy drama and
gave my patrons lots of laughs. Attendance
satisfactory. Draw agricultural class. C. A.
SWierclnsky, Majestic Theatre (250 seats),
Washington, Kansas.

MIRACLE MAKERS. (5,834 feet). Star,
Leah Baird. A good feature for Its kind
with quite a bit of action. Lots of every-
thing. All the cast are good and do good
acting. Suitable for Sunday. Had good at-
tendance. G. M. Bertling, Favorite Theatre
(187 seats), Piqua, Ohio.

TEA WITH A KICK. (5,950 feet). Star
cast. A very pleasing audience picture,
much comedy. Better watch your paper on
this one, where have censor board. Moral
tone fair, but It is not suitable for Sunday.
Attendance, 200. T. W. Young, Frances The-
atre, Dyersburg, Tennessee.

UP IN THE AIR ABOUT MARY. (5 reels).
Star, Louise Lorraine. Not much for story,
but a humdinger for legshow and comical
situations, moves along entire length. Lively
and light, action good. Keys them on the
giggle, winding up witha blinky honey-moon.
If you've got it coming you have nothing
to dread. Moral tone okay and it is suit-
able for Sunday. Had good attendance. Draw
oil and farm class in town of 508. J. A. Her-
ring, Play House Theatre (249 seats), Strong.
Arkansas.

F. B. O.

BISHOP OF THE OZARKS. (4,852 feet).
Star cast. A pretty good picture, our audi-
ence said. Ran it on Saturday night. Moral
tone fair, but it is not suitable for Sunday.
Had good attendance. Draw small town and
country class in town of 800. Admission 10-
25. A. Kenss, Community Theatre (499
seats), New Athens, Illinois.

FASHIONABLE FAKERS. Star, Johnny
Walker. This was only fair program pic-
ture. All right for big town. Small towns,
no. Had poor attendance. Draw general
class in town of 2,208. Admission 10-25. J.
W. Griffin, Scotland Theatre (500 seats),
Laurinburg, North Carolina.

HUMAN WRECKAGE. (7,215 feet). Star,
Mrs. Wallace Reld. Get fooled on this picture.
Did not draw for me. ' Personally liked it.
Great for any theatre, but they simply stayed
away. On asking them why they all said no;
too horrible; don't want to see that kind of
picture. Ran two days. Was certainly sur-
prised on not doing any more business, as
everybody here was wild over Wally Reid.
Moral tone good and it is suitable for Sun-
day. Attendance off. Admission 15-35. W.
H. Odom, Pastime Theatre, Sandersville,
Georgia.

HUMAN WRECKAGE. (7,215 feet). Star,
Mrs. Wallace Reid. This Is no doubt an ex-
cellent picture, but fellow exhibitors, don't
pay more than program prices for It; It
simply fell flat here the second night. It
doesn't draw. Has good moral tone, suitable
for Sunday. Had fair attendance. Draw
town and country class, town of 500. Admis-
sion 10-25. A. F. Schreiver, Oneida Theatre
(225 seats), Oneida, South Dakota.

IF I WERE QUEEN. (5,955 feet). Star,
Ethel Clayton. After reading Straight F) om

These dependable tips come from ex-
hibitors who tell the truth about pic-
tures to help you book your program
intelligently. "It is my utmost desire to
serve my fellow man," is their motto.

Use the tips; follow the advice of ex-
hibitors who agree with your experience
on pictures you both have run.

Send tips to help others. This is your
department, run for you and maintained
by your good-will.

A monthly Index of reports appears
in the last issue of each month, cumula-
tive from January to June and from
July to December.

the Shoulder reports on this one I let the
F. B. O. salesman put one over on me when
I booked this one. Six reels of nothing. This
will not go in a small town where your pa-
trons like action pictures. My advice is stay
off this one. Had fair attendance. Used
ones. Not suitable for Sunday or any other
day. Had fair attendance. Draw coal min-
ers. Admission 15-25. C. M. Hale, Big Sandy
Theatre, Big Sandy, West Virginia.

ITCHING PALMS. (6,000 feet). Star cast.
Good comedy drama. If you like comedy
dramas yon can not go wrong in buying this
picture. Will please majority. Moral tone
good. Had good attendance. Draw rural and
city class in town of 1,300. Admission 10-20.
A. Kenss, Community Theatre (500 seats),
New Athens, Illinois.

JUDGMENT OF THE STORM. (6,329 feet).
Star cast. Here is one really and truly big
picture. We put this over in big style and
did big business on it. A wonderful picture
that has everything any audience wants.
Play this up big. Moral tone excellent and
it is suitable for Sunday. Had big attend-
ance. Draw suburban class in city of 77,000.
Admission 10-20. William A. Leucha, Savoy
Theatre (475 seats), St. Joseph, Missouri.

JUDGMENT OF THE STORM. (6,329 feet).
Star cast. Fine picture. Acting of Hacka-
thorne excellent. Should make money where
outdoor pictures are liked. Moral tone good.
Matlock Theatres, Pendleton, Oregon.

KEEPING UP WITH SOCIETY. (5 reels).
Star cast. Too long, should of been two
reels. Would not advise you to pay much
for it. Moral tone bad but it is not suitable
for Sunday. Draw city and country class in
town of 3,500. Admission 10-20. G. A. Peter-
son Lyric Theatre (250 seats), Sayre, Okla-
homa.

LOVE PIRATE. (4.900 feet). Star, Carmel
Myers. This is a very good picture. Print In
good shape. God for small town service. At-
tendance good. Draw all classes In town of
900. Admission 10-20. W. C. Herndon, Lib-
erty Theatre (250 seats), Valliant, Okla-
homa.

LOVE PIRATE. (4.900 feet). Star, Carmel
Myers. A fair program picture. Seemed to
please. Had good attendance. Draw small
town and country class in town of 2,000.
Admission 10-25. Wallis Brothers, Isis The-
atre (250 seats), Russell, Kansas.

MAILMAN. (7,160 feet). Star, Ralph
Lewis. This one went over with a bang.
Frankly a machine-made melodrama and
without any pretentions. People just ate It
up. It's apparently a picture for the masses,
especially in the smaller towns. City of
110,000. Admission 10-20. Al. C. Werner,
Royal Theatre (500 seats), Reading, Penn-
sylvania.

MAILMAN (7,160 feet). Star cast. Good
story, well liked. Plenty of old hoakum
thrills that will make them stand up and
shout. Played it four days to big business.
Good moral tone, suitable for Sunday. Big
attendance of mixed class in city of 36,000.
Admission 25-35. C. D. Buss, Strand Theatre
(700 seats), Easton, Pennsylvania.

MAILMAN. (7,160 feet). Star cast.
Pleased one hundred percent. Can't go
wrong on this one. Moral tone good and it
is suitable for Sunday. Draw city and coun-
try class, in town of 3,600. Admission 10-20.
G. A. Peterson, Lyric Theatre (250 seats),
Sayre, Oklahoma.

MAILMAN. 7,160 feet). Star cast. This
Is a real picture. Pleased everyone. It is
as clean as a hound's tooth and every ex-
hibitor is perfectly safe in boosting this
one big. The naval scenes are wonderful.
The picture has thrills, comedy and pathos
agreeably blended. Moral tone good and it
is suitable for Sunday. Had fair attendance.
Draw rural class In town of 200. Admis-
sion 10-25. D. B. Rankin, Co-operative The-
atre (200 seats), Idana, Kansas.

MY DAD. (5,600 feet). Star, Johnny
Walker. Pleased ninety percent. An old
one, but a good one. Walker always draws.
A northern. Moral tone okay and it is suit-
able for Sunday. Had good attendance.
Draw rural and small town class in town
of 286. Admission 10-25. R. K. Russell,
Legion Theatre (136 seats), Cushlng, Iowa.

First National

AGE OF DESIRE. Star, Vera Stedman.
Just a good program picture. Average bet.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw small town

Released April 20, 1924— Now Booking

WANDERING HUSBANDS

James Mrkwood

andLilalee

!■ * " I MARGARET LIVINGSTON

'» : Prritn:*i Ay RCGAL PICTURES INC.

for HODKINSON RELEASE

\s Snw 19W-I925 Tmrly First-Bun PictuiM

182

MOVING PICTURE WORLD

May 10, 1924

and country class in town of 2,000. Admis-
sion 10-25. Wallis Brothers, Isls Theatre
(250 seats), Russell, Kansas.

ANNA CHRISTIE. (7,631 feet). Star,
Blanche Sweet. Just fair. My people thought
it was pretty rough. Moral tone not so good
and it is jiot suitable for Sunday. Had poor
attendance. Draw all classes In city of
15,000. Admission 35. S. A. Hayman, Lyda
Theatre (360 seats), Grand Island, Nebraska.

ASHES OP VENGEANCE. (10 reels). Star,

Norma Talmadge. A very fine picture, well
acted. Deserves good houses. Moral tone
good, but It is not suitable for Sunday. At-
tendance 385. Draw white class In town of
4,000. Admission 10-15-20-40. Orpheum The-
atre (400 seats), Oxford, North Carolina.

ASHES OF VENGEANCE. (10 reels). Star,

Norma Talmadge. Costume play, but went
over big for me. Moral tone good and it Is
suitable for Sunday. Had good attendance.
Draw all classes in city of 15,000. Admission
35. S. A. Hayman, Lyda Theatre (360 seats).
Grand Island, Nebraska.

BAD MAN. (6,404 feet). Star, Holbrook
Blinn. Good picture, clever work all around.
Didn't do very big with us on account of
patrons not liking Westerns too well, and
that came in the Western class with us.
Moral tone fair, but it is not suitable for
Sunday. Had fair attendance. Draw neigh-
borhood class in city of 65,000. Admission
10-20. S. H. Borisky, American Theatre,
Chattanooga, Tennessee.

BAD MAN. (6,404 feet). Star, Holbrook
Blinn. We consider it a rather different pro-
gram picture. Pleased majority. Had good
attendance. Draw small town and country
class in town of 2,000. Admission 10-25.
Wallace Brothers, Isis Theatre (250 seats),
Russell, Kansas.

BELL BOY 13. (3,940 feet). Star Douglas

MacLean. Very light stuff and too short.
People don't enjoy this. Had an "Our Gang"
to pull it through. Moral tone okay and it
is suitable for Sunday. Had good attend-
ance. Draw town and country class in town
of 1,200. Admission 10-25. Cecil R. Seff, New
Radio Theatre (248 seats), Correctionville,
Iowa.

BLACK OXEN. (7,937 feet). Star, Corlnne
Griffith. Excellent box office attraction. Held
up three days. Moral tone good and It Is
suitable for Sunday. Had excellent attend-
ance. Draw high class in city of 18,000. Ad-
mission 10-25. J. T. Bangert, Orpheum The-
atre (1,080 seats), Okmulgee, Oklahoma.

BOND BOY. (6,902 feet). Star, Richard
Barthelmess. Just the kind of play that my
audience likes to see Dick in. Moral tone
okay and it is suitable for Sunday. Had good
attendance. Draw common everyday Ameri-
cans in town of 1,800. Admission 10-30. R.
Keehn, Keehn Theatre (250 seats), Lebanon,
Oragon.

BOY OF MINE. (7 reels). Star, Ben Alex-
ander. One of the best pictures I have ever
played. It has all the good qualities a pic-
ture needs and then some. Full of comedy
and heart interest. Can be bought right.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in town of 1,500. Admission 10-30, 20-40 on
specials. F. E. Whitney, Albany Theatre
(250 seats), Albany, Texas.

Between Ourselves

A get-together place where
we can talk things over

Stealing Hal Roach's stuff,
maybe — Hedberg, in his letter on
the next page — when he calls our
good old crowd "Our Gang" — but
it's a forgivable "swipe" and cer-
tainly there couldn't be a more
affectionate term found.

Hal's proud of his "Gang" and
I'm just as proud of "our'n."

Conscientious — sincere — but
you've read the tips and you know
the boys or else you're one of
them and saying to yourself —
"shut up!"

More pages! Yes — we're get-
ting them and using them to give
you more reports on. As Hedberg
says, they are better than others,
because our "Gang" takes a vital
interest in building them up.

I've had to ignore some sugges-
tions— limerick contests, popu-
larity ballots, and others — because
I believe that what you want here
is what this department is dedi-
cated to giving — STRAIGHT
FROM THE SHOULDER RE-
PORTS.

And as long as our "Gang" keeps
on sending 'em, I'll get the space
to print 'em. — VAN.

CAVE GIRL. (4,405 feet). Star cast. A
very satisfactory picture. Pleased a hundred
per cent. Attendance poor, but owing to
coal mines closing down. Moral tone O. K.
O. K. for Sunday. Draw miners and factory
people, town of 900. Admission 10-25. Lee
Dillingham, Kozy Theatre (250 seats), Nor-
tonville, Kentucky.

CHILD THOU GAVEST ME. (6,191 feet).
Star cast. Fine show throughout. Good act-
ing done both by Baby Hedrlck and dog Is
what my patrons tell me. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw railroad class In town of
805. Admission 15-25. G. W. Hughes. Hughes
Theatre (150 seats), New Haven, Missouri.

DADDY. (5,738 feet). Star, Jackie Coogan.
An honest to goodness picture, one that
pleosed young and old. Mostly pathos, but
it has enough comedy mixed in to relieve it.
Moral tone good and It is suitable for Sun-
day. Draw small town class In town of

1,600. W. T. Waugh, Empress Theatre,

Grundy Center, Iowa.

DADDY LONG LEGS. Star, Mary Plckford.
This has been rated as one of the five best
pictures ever made. It must be so. Moral
tone good and it Is suitable for Sunday.
Had good attendance. Mitchell Conery,
I. O. F. Hall (225 seats), Green Island, New
Tork.

DANGEROUS MAID. (7,337 feet). Star,
Constance Talmadge. A fair costume pic-
ture, but this type flopped for me. Had
booked for two days, but only used It one.
Moral tone not bad and It is suitable for
Sunday. Attendance 150. T. W. Young,
Frances Theatre, Dyersburg, Tennessee.

ETERNAL CITY. (7,800 feet). Star cast.
As a whole good. Some beautiful shots in
this. But story rather Jumpy and rather
deep for town of this size. Not making
much of a hit. Moral tone good and It is
suitable for Sunday. Had pood attendance.
Draw all classes in city of 65,000. Admission
10-25-35-50. H. W. Irons, Franklin Theatre
(1,600 seats), Saginaw, Michigan.

ETERNAL FLAME. (7,453 feet). Star,
Norma Talmadge. Good in spite of being a
foreign atmosphere. Went over well and
was well attended. Wonderful acting.
Hardly suitable for Sunday. Had good at-
tendance. Draw small town and country
class in town of 800. Admission 10-26.
Welty & Son, Mid-Way Theatre (499 seats).
Hill City, Kansas.

FIGHTING BLADE. (8,729 feet). Star,
Richard Barthelmess. Good star and good
story, but why so many costume and period
pictures? Like all good stars he didn't go
over with us on account of the costumes.
Hope they are through making them. Moral
tone okay and ti is suitable for Sunday. Had
poor attendance. Draw neighborhood class
In city of 65,000. Admission 10-20. S. H.
Borisky, American Theatre, Chattanooga,
Tennessee.

FLAMING YOUTH.. (4,434 feet). Star,
Colleen Moore. A well produced picture
photoplay; any picture show will do well to
show this picture. We had full house and
well spoken of. Moral tone good, but It Is
not suitable for Sunday. Attendance, 400.
Draw white class in town of 4,000. Admis-
sion 10-15-20-40. Orpheum Theatre (400
seats), Oxford, North Carolina.

FLAMING YOUTH. (8,434 feet). Star.
Colleen Moore. Every exhibitor should play
this one. Why? Because it will make you
more money than ninety per cent, of the
select from the entire field and because It Is
first rate entertainment and the only ones
that will be disappointed will be those who
come and expect more than could have
passed the National Censorship Board. I
had twelve local ladies censor the picture
and advertised same. They passed on it and
I broke my house record. Moral tone fair,
but it is not suitable for Sunday. Draw
farmers in town of 2,000. Admission 10-36.
P. A. Preddy, Elaine Theatre (374 seats),
Sinton, Texas.

GIRL OF THE GOLDEN WEST. (6,600

feet). Star cast. Food western of the '49
period. Cost twice what it was worth. Moral
tone okay, but it is not suitable for Sunday.
Had poor attendance. Draw small town class
in town of 1,269. Admission 10-25, 25-35.
S. G. Harsh, Princess Theatre (249 seats),
Mapleton, Iowa.

GOOD REFERENCES. (5,000 feet). Star,
Constance Talmadge. This is as good as the
average, but the star always take well here.
Moral tone good and it Is suitable for Sun-
day. Had fair attendance. Draw farming
class in town of 350. Admission 20-35. C.
W. Mills, Outlook Theatre (200 seats), Out-
look, Montana.

HER REPUTATION. (7 reels). Star, May
McAvoy. Pretty good. Well liked. May Is
sure some good looking sweetie. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw all classes In city of
15,000. Admission thirty-five cents. S. A.
Hayman, Lyda Theatre (360 seats), Grand
Island, Nebraska.

HER TEMPORARY HUSBAND. (6,723
feet). Star, Owen Moore. Best comedy we
have run. The audience will roar. Good
business. Moral tone good. Had good at-
tendance. Draw high class in city of 18,000.

Released April 27, 1924— Now Booking

1ETTYC0MPS0N
MIAMI

<Jn Alan CwslondAvchicfick

■Produced hy OilforJ Cinema Corp.

fa- HODKINSON RELEASE
Season 1024-1025 Thirty fct-RonPk-turea

May 10, 1924

MOVING PICTURE WORLD

183

Admission 10-25. J. T. Bangert, Orpheum
Theatre (1,080 seats), Okmulgee, Oklahoma.

HER TEMPORARY HUSBAND. (6,723
feet). Star, Owen Moore. A farce comedy
that is positively funny. Continuous rapid
fire action that makes the audience howl
with delight. Should be advertised as a
guaranteed laugh producer. Moral tone okay
and it is suitable for Sunday. Had fair at-
tendance. Draw mixed class. Admission 10-
22. William Meeks, Murray Theatre, Mil-
waukee, Wisconsin.

HOTTENTOT. (5,953 feet). Star, Douglas
MacLean. A knockout that pleased every-
one. Better than any of his previous pic-
tures. We got a new print from Des Moines.
Moral tone good and it is suitable for Sun-
day. Draw small town class in town of
1,500. W. T. Waugh, Empress Theatre,
Grundy Center, Iowa.

HOTTENTOT. (5,953 feet). Star, Douglas
MacLean. This is one of the best comedy
dramas I ever ran. They're all still laugh-
ing about it. You can buy this right, and
by giving it additional advertising make
some money. Good moral tone; suitable for
Sunday. Good attendance, town and country
class in town of 500. Admission 10-25. A.
F. Schreiver, Oneida Theatre (225 seats),
Oneida, South Dakota.

HOTTENTOT. (5,953 feet). Star, Douglas
MacLean. This is a 100 per cent, picture.
A fine entertainment. First time we have
shown this star, and he seemed to please all.
Plenty good comments on this picture.
Played this one in big storm and had good
attendance. Moral tone good and it is suit-
able for Sunday. Draw rural and city class
in town of 1,300. Admission 10-20, lA.
Kenss, Community Theatre (500 seats). New
Athens, Illinois.

ISLE OF LOST SHIPS. (7,425 feet). Star,
Milton Sills. Milton Sills you are to be
congratulated on your part in this one.
Here's a picture that was booked on strength
of our Straight From the Shoulder Depart-
ment and it did everything the boys said it
would do. A one hundred percent production
that had an impossible story, but not a thing
but praise was heard. Not a single knock.
Play it, boys, and go after it strong. Moral
tone fair but it is not suitable for Sunday.
Had good attendance. Draw general class in
town of 1,000. Admission 10-25, 15-25. H. H.
Hedberg, Amuse-U Theatre, Melville, Louisi-
ana.

KID. (6 reels). Star, Charles Chaplin.
The question is, who drew the most? They
came, saw and were satisfied. The biggest
matinee we ever had. Moral tone okay and
it is suitable for Sunday. Had big attend-
ance. Drew working class in town of 4,000.
Admission fifteen cents. Mitchell Conery,
I. O. O. F. Hall (225 seats), Green Island,
New York.

MAN OF ACTION. (5 reels). Star Doug-
las MacLean. Clean, entertaining comedy
drama. Moral tone okay and it is suitable
for Sunday. Had poor attendance. Draw
small town class in town of 1,269. Admis-
sion 10-25, 25-35. S. G. Harsh, Princess
Theatre (249 seats), Mapleton, Iowa.

MIGHTY LAK A ROSE. (8,036 feet).
Star, Dorothy Mackaill. This picture proved
to be a big surprise. While it did not draw
but an average attendance it was rated as
one of the best pictures we've shown re-
cently. Don't be oversold on this because
it will not draw unless on the title of the
song. Had average attendance. Draw work-
ing class in town of 4,000. Admission fifteen
cents. Mitchell Coney, I. O. O. F. Hall (230
seats). Green Island, New York.

MONEY, MONEY, MONEY. (5,995 feet).
Star, Katherine MacDonald. Picture is punk,
and that's all there is to it. No action, no
drawing power, no nothing, tl may please
some of your eastern highbrows, but here
in the west It is no good. Draw common
everyday Americans in town of 1,800. Ad-
mission 10-30. R. Keehn, Keehn Theatre
(250 seats), Lebanon, Oregon.

OLIVER TWIST. (7,000 feet). Star,
Jackie Coogan. The poorest Coogan pic-
ture I ever ran. Better not run it — people
will think more of Jackie. It won't do your
house any good. Has good moral tone and
would be suitable for Sunday. Had good
attendance. Draw town of 500 and country

Thanks H. H.

"Glad to see that 'the boss' has
at last awakened to the fact that
'Straight From the Shoulder' De-
partment is one of the real fea-
tures of the Moving Picture
World and that he is giving you
more space.

"To help along with the good
work I am enclosing a series of
'typographical errors' which may
be of assistance to the other boys
in booking ahead.

"It MAY be imagination, BUT
it seems that the reports Our
Gang turns in are more reliable
than what is being shot to some of
the other trade weeklies.

"Keep up the good work, Van,
and we'll do all we can to help
you."— H. H. Hedberg, A-Muse-U
Theatre, Melville, Louisiana.

class. Admission 10-25. A. F. Schreiver,
Oneida Theatre (225 seats), Oneida, South
Dakota.

PAINTED PEOPLE. (5,700 feet). Star,
Colleen Moore. Excellent picture. Poor
business on account of weather. Moral tone
good and it is suitable for Sunday. Had
poor attendance. Draw high class in city
of 18,000. Admission 10-25. J. T. Bangert,
Orpheum Theatre (1,080 seats), Okmlugee,
Oklahoma.

PENROD AND SAM. (6,271 feet). Star,
Ben Alexander. A wonderful "kid" picture
which was liked here as much as Jackie
Coogan's, who is a big favorite here. A won-
derful production. Moral tone fine and it is
suitable for Sunday. Had fair attendance.
Draw mixed class in town of 4,000. Admis-
sion 10-25-35. Thomas L. Barnett, Finn's
Theatre (600 seats), Jewett City, Connecticut.

PENROD AND SAM. (6,275 feet). Star,
Ben Alexander. Pleased the kids, but the
grown ups did not take to it. Personally
thought It a fine show, but when an exhibi-
tor thinks don't get the "jack." Moral tone
good and It is suitable for Sunday. Had fair
attendance. Draw miners. Admission 15-25.
Charles F. Kear, Opera House (450 seats),
Minersville, Pennsylvania.

POLLY OF THE FOLLIES. (6,173 feet).
Star, Constance Talmadge. A very good
comedy drama which pleased all and price
was fair. Good print. Moral tone good but
it is not suitable for Sunday. Had fair at-
tendance. Draw country and town class in
town of 800. Admission 10-20-25. Firkins
and Law, Crystal Theatre (200 seats), Mor-
avia, Iowa.

PONJOLA. (7 reels). Star cast. A pleas-
ing audience picture. Draw mixed class in

town of 1,900. Admission varies. L. G
Roesner, Colonial Theatre (800 seats) Win-
ona, Minnesiota.

PONJOLA. (7 reels). Star, Anna Q. Nils-
son. This picture drew a fair business but
the asking price is too high. The picture is
nothing to rave about. Class as program
picture. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw
town and country class in town of 2,500.
Admission 10-25. A. F. Affelt, Liberty Thea-
tre (440 seats), St. Louis, Michigan.

PONJOLA. (7 reels). Star, Anna Q. Nils-
son. I thought it very poor entertainment.
If your patrons enjoy seven reels of a
"drunk" whom you expect to have the
"snakes" in every reel, book this. Hardly
suitable for Sunday. Had fair attendance.
Draw family and student class in town of
4,000. Admission 10-25. R. J. Relf, Star
Theatre (600 seats), Decorah, Iowa.

POTASH AND PERLM UTTER. (7,700
feet). Star cast. After all the good reports
this was a disappointment to me. Do not
consider it nearly as good as Paramount's
"The Good Provider," and cost nearly dou-
ble. Moral tone good and it is suitable for
Sunday. Had good attendance. Draw fam-
ily and student class in town of 4,000. Ad-
mission 10-25. R. J. Relf, Star Theatre (600
seats), Decorah, Iowa.

REFUGE. (6,000 feet). Star, Katherine
McDonald. Very poor. Katie can't act, she
only poses. Moral tone good and it is suit-
able for Sunday. Had poor attendance
Draw all classes in city of 15,000. Admis-
sion 10-35. S. A. Hayman, Dyda Theatre
(360 seats), Grand Island, Nebraska.

REFUGE. (6,000 feet). Star, Katherine
MacDonald. Good program picture, but star
will not draw for us. Suitable for Sunday.
Had poor attendance. Draw small town class
in town of 3,500. Admission 20-35. P. L.
Vann, Opera House (800 seats), Greenville,
Alabama.

SCARLET LILY. (6 reels). Star, Kather-
ine McDonald. Her poorest one I've played
yet. Never do any business on them, any-
way. Not suitable for Sunday. Had poor
attendance. Draw family and student class
in town of 4,000. Admission 10-25. R. J.
Relf, Star Theatre (600 seats), Decorah, Iowa.

SCARS OF JEALOUSY. (6,246 feet). Star,
Frank Keenan. A very interesting and well
told picture that satisfied my audience one
hundred percent and what more do you want
than that. Forest fire scenes especially
beautiful. Moral tone O. K. and it Is suitable
for Sunday. Had fair attendance. Draw
mixed class in town of 4,000. Admission
10-25-35. Thomas L. Barnett, Finn's Theatre
(600 seats), Jewett City, Connecticut.

SIGN ON THE DOOR. (7,100 feet). Star,
Norma Talmadge. A heavy drama. No bet-
ter than one thousand others. Nothing
special, but price. Will please about fifty
per cent. Moral tone good, but it is not
suitable for Sunday. Had good attendance.
Draw town and country class In town of
800. Admission 10-20-25. Firkins and Law,
Crystal Theatre (200 seats). Moravia, Iowa.

SONG OF LOVE. (8,000 feet). Star, Nor-
ma Talmadge. Injustice to the best actress
in the world. Not the type of picture this
fair lady should work in. Audience did not

Released May 11, 1924 — Now Booking

Dorothy Mackaill

in i,

WHAT SHAH I DO

a Frank £ .W£x)ds Special 'flrvducticn

fi HODKINSON RELEASE
Season 192* 1925 TnjrtyRrtf-Hunftctures £

184

MOVING PICTURE WORLD

May 10, 1924

relish It. Hops her director can see his
error. Moral tone O. K. and it is suitable
for Sunday. Attendance fell fiat. Draw best
class. W. C. Mclntire, Rose Theatre, Burling-
ton, North Carolina.

SONNY. (6,900 feet). Star, Richard Bar-
thelmess. A rattling good picture; get be-
hind this one. It's worth pushing. Reels
In good shape. Moral tone good and it is
suitable for Sunday. Had good attendance.
H. W. Mathers, Morris Run Theatre, Morris
Run, Pennsylvania.

SONNY (6,900 feet). Star, Richard Bar-
thelmess. Here is a feature that you all
want to play. While not a new release, still
it is head and shoulders above a lot of later
and so-called big pictures; take a tip and
book it if you have a chance. Moral tone
splendid and it is suitable for Sunday. Had
fair attendance. Draw mixed class in town
of 4,500. Admission 10-30. M. C. Kellogg,
Homestake Theatre (800 seats), Dead, South
Dakota.

THTJNDERGATE. (6,745 feet). Star, Owen
Moore. A very interesting Chinese play.
Very good acting. Dual role of Moore very
clever. Patrons pleased and said so; best
one we have ever shown of this star. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw farmers and business
class in town of 2,200. Admission 10-25. A.
F. Jenkins, Community Theatre (491 seats),
David City, Nebraska.

THl.XDERGATE. (6,505 feet). Star, Owen
Moore. A fair enough picture and one that
should be bought reasonable for here It
positively had "draw" at the box office. A
fair program picture, govern yourself accord-
ingly. Special, never. Usual advertising
brought fair attendance. Draw health seek-
ers and tourists. Dave Seymour, Pontiac
Theatre Beautiful, Saranac Lake, New York.

TWENTY-ONE. (6,560 feet). Star, Richard
Barthelmess. Not as big from a production
angle as some of his, but a picture that will
please the masses a whole lot better. Was
very well liked here. Had tough opposition
on this date, and didn't get any coin, but
that's that. Usual advertising brought fair
attendance. Draw health seekers and tour-
ists. Dave Seymour, Pontiac Theatre Beau-
tiful, Saranac Lake, New York.

WANTERS. (6,871 feet). Star, Marie
Prevost. A good program picture (not a
special) and will please if you can get them
in and hold them for first three reels. Ex-
hibition value too high. Would suit society
class, but not so good for farmers. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw farmers in town of
2,500. Admission 10-20, 10-25. H. J. Long-
aker, Howard Theatre (350 seats), Alexan-
dria, Minnesota.

WANTERS. (6,871 feet). Star cast. 1
bought this as an ordinary program picture.
It fooled me and proved to be one of the
best liked pictures I have shown here in a
long time. Moral tone good and it is suitable
for Sunday. Had poor attendance on account
of weather. Draw all classes in small town.
Admission 10-33. M. W. Larmour, National
Theatre (450 seats), Graham, Texas.

WANDERING DAUGHTERS. (5,471 feet).
Star, Marguerite De LaMotte. Had many
kicks on this one. Story was not probable

Tells Patrons

On a postal card sent to mailing
list, Town Hall Picture Company,
Norridgewock, Maine, advertises
the coming of Goldwyn's "Strang-
er's Banquet" in this fashion:

"We are stumped — sometimes
we are sure — sometimes we guess
— and sometimes we just DUN-
NO."

Follows an announcement of the
picture, then this:

"This picture has 22 stars in it
and some Sons and Daughters, so
you see it is quite a universe.
Goldwyn's film salesman said it
was good and we believed him and
we were so tickled about having
it that we looked up all the
'Straight From the Shoulder* talk
about it in Moving Picture World.
Some say 'It's fine' and some say
'Not so good.' That's why WE
DUNNO. Guess you'll hafter
come and help us settle it."

Maybe YOU can get something
out of this stunt, too.

and a very poor story to boot. The people
did not hesitate in telling me that it was
disgusting. Moral tone, jazz-age story. Not
suitable for Sunday. Had fair attendance.
Draw all types in town of 1.500. Admission
10-22. C. Ernest Liggett, Liggett Theatre
(600 seats), Madison, Kansas.

Fox

LONE STAR RANGER. (5,259 feet). Star,
Tom Mix. A real picture; you can't go wrong
by booking this. Broke all box office records.
Advertised heavily, but profited by same.
Good moral tone, but not suitable for Sun-
day. Draw all classes in town of 3,500. Ad-
mission 10-25. A. C. Wooten, Majestic Thea-
tre (350 seats), Liberal, Kansas.

MAN'S MATE. (5,041 feet). Star, John
Gilbert. A good picture; print fine; but we
struck a blizzard. A good Saturday night
picture. Attendance fair. Draw all classes
in town of 3,500. Admission 10-25. A. C.
Wooten, Majestic Theatre (350 seats), Lib-
eral, Kansas.

MOONSHINE VALLEY. (5,619 feet). Star,
William Farnum. An overdrawn, slow-mov-
ing, heavy melodrama that interests no one
except crepe hangers. Pleases about ten
per cent and classed by me as rotten;
should be run only by church. Had poor
attendance. Draw farming class in town of

1,500. Admission 10-30. J. A. Harvey,
Strand Theatre (280 seats), Vacaville, Cali-
fornia.

MONTE CRISTO. (8 reels). Star cast. A
very good picture, but is too large for a
small town. Film in good shape. Did not
like the death scene. Moral tone good and
it is suitable for Sunday. Had fair attend-
ance. Draw farming class in town of 360.
Admission 20-35. C. W. Mills, Outlook Thea-
tre (200 seats), Outlook, Montana.

NO MOTHER TO GUIDE HER. (7,000 feet).
Star cast. Good picture with melodramatic
climaxes. A regular Fox picture. You could
tell this is a Fox picture if it did not have
the name on it. Why is it a special? Just
the price. Moral tone fair. Had fair attend-
ance. J. J. Spandan, Family Theatre, Brad-
dock, Pennsylvania.

NO MOTHER TO GUIDE HER. (7,000 feet).
Star cast. Fox program is absolutely off this
year. Moral tone passable, but it Is not
suitable for Sunday in all localities. Had
awful attendance. Draw general class in
city of 25,000. Admission 18-35. Frank J.
Franer, Rialto Theatre (700 seats), New
London, Connecticut.

NOT A DRUM WAS HEARD. (4,823 feet).

Star, Charles "Buck" Jones. Am sure glad
to see Jones in a western again. So were my
patrons. He had about killed himself here
with his other late pictures, but this one
comes back strong. It was well liked and
did much better business than any Jones
picture for a long time. Moral tone O. K.
Had good attendance. Draw all classes in
small town. Admission 10-33. M. W. Lar-
mour, National Theatre (450 seats), Graham,
Texas.

PAWN TICKET 210. (4,871 feet). Star,
Shirley Mason. A poor picture for this star;
just a common story that doesn't end up very
well, but well played. Shirley is a good
drawing card for us. Good moral tone; O. K.
for Sunday. Good attendance. Draw miners
and factory people, town of 900. Admission
10-25. Lee Dillingham, Kozy Theatre (250
seats), Nortonville, Kentucky.

ROMANCE LAND. (3,975 feet). Star, Tom
Mix. Acting good, but Tom is out of place
in this picture. Film in good shape. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw farming class in
town of 350. Admission 20-35. C. W. Mills,
Outlook Theatre (200 seats), Outlook, Mon-
tana.

SHADOW OF THE EAST. (5,874 feet).
Star, Frank Mayo. Didn't go over here. Jfou
might have more luck. If you think vou
have, take It. If not, bands off. Mayo
looked too dissipated for the part. Moral
tone all right. Suitable for Sunday. Had
poor attendance. Draw general class in town
of 23,000. Admission 18-35. Frank Franer,
Empire Theatre, New London, Connecticut.

SHEPHERD KING. (8,500 feet). Star cast.
They walked out in wholesale on this one.
The Fox so-called specials are only fair
pictures that have absolutely no drawing
power for us. Moral tone fine and is suitable
for Sunday. Had awful attendance. Draw
general class in city of 25,000. Admission
18-35. Frank J. Franer, Rialto Theatre (300
seats), New London, Connecticut.

SKID PROOF. (5,565 feet). Star, Charles
"Buck" Jones. I consider this the best
Jones' picture of last year. You can mn
this any day and please your patrons. Not
a western, but a good picture. Moral tone
good. Had good attendance. Draw town and
rural class in town of 3,000. Admission 10-
25. S. H. Rich, Rich Theatre (480 seats),
Montpelier, Idaho.

SOUTH SEA LOVE. (4,168 feet). Star,
Shirley Mason. Fair program feature. In
fact one of best star shown in for some
time, which isn't saying much. Shirley not
very popular l.ere and fails to bring them
in. Played with last of fourth "Leather
Pushers" " and Clyde Cook comedy and
pleased the crowd. Moral tone fair and
may be suitable for Sunday. Had fair at-
tendance. Draw mixed class In town of
1,000. H. H. Hedberg, Amuse-U Theatre (200
seats), Melville, Louisiana.

THREE JUMPS AHEAD. (4,864 feet).
Star, Tom Mix. A typical Mix picture.
Pleased a capacity house. Full of comedy
and action; the kind that makes you forget
business is bad. Moral tone O. K. Suitable

May 10, 1924

MOVING PICTURE WORLD

185

for Sunday. Draw miners and factory peo-
ple, town of 900. Admission 10-25. .Lee
Dillingham, Kozy Theatre (250 seats), Nor-
tonville, Kentucky.

VILLAGE: BLACKSMITH. (8 reels). Star
cast. Opinions on this one very much divid-
ed. Some said it was great. Others thought
it heavy and commonplace. However, it
brought very good attendance. City of
110,000. Admission 10-20. Al C. Werner,
Royal Theatre, Reading, Pennsylvania.

YOU CAN'T GET AWAY WITH IT. (6,152
feet). Star cast. When it comes to Fox
calling their pictures specials they are all
wet. Fox's program stuff is far ahead of
their specials. Have only played one special
that was any good and it was "Soft Boiled."
Not suitable for Sunday. Had poor attend-
ance. Draw all types in town of 1,500. Ad-
mission 10-22. C. Ernest Liggett, Liggett
Theatre (600 seats), Madison, Kansas.

Goldwyn

SLAVE OF DESIRE. (7 reels). Star, Car-
mel Myers. A very good program picture.
Carmel Myers is truly beautiful. Plot good
Other attraction and rain against me. Moral
tone not so bad. Attendance about thirty.
Draw merchants and family class in town
of 1,800. Admission 20-25-40. J. W. Watts,
Strand Theatre (250 seats), Williamston,
North Carolina.

SLIM PRINCESS. Star, Mabel Normand.
Not a new picture, but goes over great.
Mabel is a thin princess in a country where
weight means beauty and a pneumatic suit
is invented. Moral tone good; probably suit-
able for Sunday. Draw town and country
class. Admission 20-40. Ernest D. Gruppe,
Fausto Theatre, Isle of Pines, West Indies.

SPOILERS. (8,028 feet). Star cast. This
one got 'em, good picture, wonderful, etc.,
were the comments I heard. When story is
good and the acting to match it brings them
in. A box-office attraction. Had good at-
tendance. City of 110,000. Admission 10-20.
Al. C. Werner, Royal Theatre, Reading,
Pennsylvania.

STRANGER'S BANQUET. (8,531 feet).
Star cast. Picture well liked; title a puzzle,
to many. Why not let title be suggestive of
type of picture? Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw farming class in town of 600. Admis-
sion 15-25. C. C. Kluts, Glades Theatre (200
seats), Moore Haven, Florida.

THREE WISE FOOLS. (6,946 feet). Star
cast. Played two nights. A feature that
should go over for any exhibitor, as it is a
fine show. The actors play their parts ju3t
right. There was one thing that was not
right about this show, though. Reel five
had part six tagged on it and reel six had
part five patched on it. Of course when
this got on the screen the continuity was all
balled up, but as I had seen this show before
I switched the reels. Very nice film service
from Goldwyn now, wasn't it? To cap it all,
the very end of the last reel had three
mis-frames in it in the last six feet besides
bringing the words the end on the screen
out of frame. Attendance, good first night;
poor second night. Draw better class in
town of 4,500. Admission 10-15. C. A. Angle-
mire, "Y" Theatre, Nazareth, Pennsylvania.

WHEN ROMANCE RIDES. (5,003 feet).
Star cast. Our people did not consider this
as good as some of the Zane Grey pictures.
Good attendance. Draw all classes in town
of 1,800. Admissic-n 15-20. J. Neal Lonigan,
Colonial Theatre (450 seats), Moulton, Iowa.

WHEN ROMANCE RIDES. (5,003 feet).
Star, Claire Adams. Zane Grey picture, old
but good. Moral tone fine and it is suitable
for Sunday. Had good attendance. Draw
neighborhood class in town of 450. Admis-
sion 10-22. Roy E. Cllne, Osage Theatre (225
seats), Osage, Oklahoma.

WHITE SLAVE. Star, Leatrice Joy. A
tale of two worlds that is entertaining. Plot
laid in China, well carried and smooth. Good
moral tone. Draw all town and country
classes. Admission 20-40. Ernest D. Gruppe,
Fausto Theatre, Isle of Pines, West Indies.

Hodkinson

AT SIGN OF THE JACK O'LANTBRN.
(5,193 feet). Star cast. Good entertainment.

Comedies

I find all of the Educational Comedies
good, especially the following which I
have played lately:

Hold Everything

Back Fire

Three Cheers

Front

Runnin' Wild
Aggravatin' Papa
Neck and Neck

— C. W. CUPP.

George R. Johnson, Fountain Theatre, Foun-
tain, Colorado.

CAMERON OF THE ROYAL MOUNTED.

(5,690 feet). Star cast. One of the best.
George R. Johnson, Fountain Theatre, Foun-
tain, Colorado.

MAN FROM GLENGARRY. (5,800 feet).
Star cast. Fair program picture that takes
with those who like outdoor stuff. Brought
fair attendance. City of 110,000. Admission
10-20. - Al. C. Werner, Royal Theatre, Read-
ing, Pennsylvania.

RADIO-MANIA. (5,400 feet). Star, Grant
Mitchell. Should never have ruined six
thousand feet of good film on which to print
this disgrace to fllmdom. Not suitable any
day in the week. Attendance, none. Draw
all classes in town of 4,000. Admission 10-20.
F. A. Brown, Amuse-U Theatre (300 seats),
Frederick, Oklahoma.

Metro

ALL THE BROTHERS WERE VALIANT.

(6,265 feet). Star cast. A good Sadurday
picture. Chaney displays his wonderful act-
ing as he does in all of his pictures. Mac-
Gregor and Dove did good work; scenes of
the whales were good. Draw small town
class in town of 1,500. W. T. Waugh, Em-
press Theatre, Grundy Center, Iowa.

BROADWAY ROSE. (7,277 feet). Star,
Mae Murray. A good program picture that
pleased all of the Murray fans. The colored
prologue is beautiful and well worked out.
Could be put in seven reels. Draw small
town class in town of 1,500. W. T. Waugh,
Empress Theatre, Grundy Center, Iowa.

FAMOUS MRS. FAIR. (7,000 feet). Star
cast. Many of our patrons praised this one
sky high, and wished we would have more
like it. Snow, mud and slush up here in the
mountains where we are, but pictures like
these will draw the crowds. Moral tone
good and it is suitable for Sunday. Had
very good attendance considering traveling.
Draw farmers and lumbermen in town of 625.
Admission 10-25. Benson and Landman,
Town Hall Theatre (500 seats), South Lon-
donderry, Vermont.

FASCINATION. (7,940 feet). Star, Mae
Murray. This does credit to the star and it
should please most everyone. Especially is
this true to the Mae Murray followers. We
like her. Moral tone O. K., but it is not

suitable for Sunday. Had poor attendance.
Draw merchants and family class in town
of 1,800. Admission 20-25-40. J. W. Watts,
Strand Theatre (250 seats), Williamston,
North Carolina.

FASHION ROW. (7,300 feet). Star, Mae
Murray. Something radical must happen to
save Mae Murray. Once she got the box
office record. Now a poor card. This one
same old struttin' stuff they're tired of.
Moral tone fair. Had only fair attendance.
Draw farming class in town of 1,500. Ad-
mission 10-30. J. A. Harvey, Strand Theatre
(280 seats), Vacaville, California.

FASHION ROW. (7,300 feet). Star, Mae
Murray. Elaborate picture which appealed
to those who saw it, but not many saw it.
We can't understand lack of patronage on
this one. Moral tone questionable and it is
hardly suitable for Sunday. Had poor at-
tendance. Draw general class in city of
25,000. Admission 18-35. Frank J. Franer,
Rialto Theatre (700 seats), New London, Con-
necticut.

FASHION ROW. (7,300 feet). Star, Mae
Murray. A very well produced picture that
pleased. They've got the rental on this
young lady rather steep and this picture is
no better if as good as some of her earlier
offerings, so think that over. Used herald,
mailing list, etc. Had good attendance. Draw
health seekers and tourists. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake,
New York.

FOG. (6,500 feet). Star cast. Picture very
good, and film in good condition as it always
is when they come from Metro Boston ex-
change. Moral tone very good and it is
suitable for Sunday. Had good attendance.
Draw farmers and lumbermen in town of 625.
Admission 10-25. Benson and Landman,
Town Hall Theatre (500 seats), South Lon-
donderry, Vermont.

FRENCH DOLL. (7,028 feet). Star, Mae
Murray. No business but we blame Lent.
We have seen a good many bad reports about
this one, but can't say that we agree. Mur-
ray fidgety but the part required it. Had
poor attendance. Draw general class in town
of 23,000. Admission 18-35. Frank Franer,
Rialto Theatre, New London, Connecticut.

HAPPINESS. (7,700 feet). Star, Laurette
Taylor. "Peg O' My Heart," Laurette's first
picture, was an immense success, but after
playing "Happiness" and hearing the groans
that came from our audience at the finish
of this picture, as far as we are concerned,
it Is back to the speaking stage for Laurette
and as for the director. King Vidor had
better get a pick and shovel and go to work
if this is the best he can turn out. Here is
a picture that can not get started, footage
wasted right from the start in a bid for a
laugh with Taylor In a grotesque mask. Oh!
for the crying out loud! If you have not
bought it, let it alone; if you have bought
it set it out and trade with them when they
come around after another contract. It is
the kind of picture that takes the bread
from the exhibitor's child and drives people
away from the movies. And did you notice
the flossy review that this trade paper gave
it? I wonder if the party that wrote it ever
saw a rotten audience picture. They did not
name it right; instead of "Happiness" it
should have been named the "Slough of
Despond," from the exhibitors' viewpoint.

Released May 25, 1924 —Now Booking

YClft BREATH

an Al Christie Feature ~toitk

Dorothy Devore

Walter Hiers , Tully Marshal],
Jimmie Adams Priscilla Bonner
and Jimmie Harrison

HODKINSON RELEASE

Season 1924-1925 Thirty First-Run Pictures

186

MOVING PICTURE WORLD

May 10, 1924

1 run it yet tomorrow night and I'll bet
seven dollars will cover the take, from the
comments I heard on it. They will advertise
It as being good and rotten. Arthur E.
Hancock, Columbia Theatre, Columbia City,
Indiana.

LONG LIVE THE KING. (9,364 feet). Star,
Jackie Coogan. A very good picture, but the
nine reels could have been made more in-
teresting by cutting them to seven. How-
ever, my public wants Coogan in the type of
"Circus Days." Moral tone good. Had fair
attendance. Draw small town class in town
of 6,000. Admission 10-30. L O. Davis, Vir-
ginia Theatre (600 seats), Hazard, Kentucky.

MAN LIFE PASSED BY. (6,208 feet). Star,
Percy Marmont. Boys, here's one corker.
Better than many of the big specials and it
can be bought right. Had poor attendance
on account of a terrible snow storm, but
got an even break at that. Moral tone fair
and it is suitable for Sunday. Had poor
attendance. Draw mixed class in town of
4,000. Admission 10-25-35. Thomas L. Bar-
nett, Finn's Theatre (600 seats), Jewett City,
Connecticut.

NOISE in NEWBORO. (5,500 feet). Star,
Viola Dana. Rotten. Moral tone good. Not
suitable for Sunday nor any other day. Draw
all classes in town of 2,000. Admission 10-
30. H. Loyd, Colonial Theatre (400 seats),
Post, Texas.

POLLY WITH A PAST. (6 reels) Star,
Ina Claire. An amusing clever program pic-
ture that pleased our American and Cuban
audience. Moral tone good and it is suitable
for Sunday. Draw American and Cubans.
Admission 20-40. Ernest D. Gruppe, Fausto
Theatre (200 seats), Santa Fe, Isle of Pines,
West Indies.

ROUGED LIPS. (5,150 feet). Star, Viola
Dana. Just an ordinary program picture;
not as good as "The Heart Bandit" or "Her
Fatal Millions," which we used some time
ago. Metro works this star to death, making
one good picture, then several poor ones.
Not suitable for Sunday. Ran two days to
poor attendance. Draw general class in
town of 2,900. A. E. Andrews, Opera House,
Emporium, Pennsylvania.

SCAR AMOU CHE. (9,600 feet). Star,
Ramon Navarro. One of the biggest and
best of the entire season. Pleased one hun-
dred per cent, but failed to draw as big
as expected. Made a good profit, though,
thanks to the Metro policy. Moral tone good
and it is suitable for Sunday. Had good
attendance. Draw farming class in town
of 1,500. Admission 10-30. J. A. Harvey,
Strand Theatre (280 seats), Vacaville, Cali-
fornia.

THREE AGES. (5,500 feet). Star, Buster

Keaton. A good comedy drama that my
audience enjoyed. He's better in modern
stories, though. Draw small town class In
town of 6,000. Admission 10-30. L. O. Davis,
Virginia Theatre (600 seats;, Hazard, Ken-
tucky.

TRAILING AFRICAN WILD ANIMALS.

(6 reels). Star cast. One of the best pic-
tures of its kind ever shown in my house.
It has high educational value, but will hold
Interest. Moral tone good and it is suitable

Play Profitable
Pictures

for Sunday. Had good attendance. Draw
town and country class In town of 800. Ad-
mission 10-30. Chas. L Nott, Opera House
(400 seats), Sutherland, Iowa.

TRIFLING WOMEN. (9 reels). Star, Bar-
bara LaMarr. A super love story helped
quite a bit by Barbara LaMarr, Ra.non Na-
varro, and Lewis Stone. Ingram's direction
was as usual very good. Drew good crowd
for the time of the year. Moral tone fair
but it is hardly suitable for Sunday. Had
good attendance. Draw farmers and lum-
bermen in town of 625. Admission 10-25.
Benson and Landman, Town Hall Theatre
(500 seats), South Londerry, Vermont.

WHERE THE PAVEMENT ENDS. (7,706
feet). Star, Ramon Navarro. A wonderful
picture that drew in special fashion at
regular prices. Pleased the women most,
but the men liked the scenery, etc. Classed
as a classic. Moral tone fair, and it is a
better week day picture. Had good attend-
ance. Draw farming class in town of 1,500.
Admission 10-30, 25-50. J. A. Harvey, Strand
Theatre (280 seats), Vacaville, California.

WHITE SISTER. (14 reels). Star. Lillian
Gish. "The White Sister" is Lillian Gish's
best picture. Lillian Gish as the girl tricked
out of her fortune, her own lover sought by
her scheming half-sister. A fight on the
desert filmed In Algeria. A cross-country
hunt, filmed in the old-world beauty of
Italy. Vesuvious belching lava in actual
eruption. A whole town flooded by a burst-
ing dam. The greatest love story of all time,
and many other thrilling scenes and climaxes
are to be seen in "The White Sister." A
mighty good picture to book. William Noble,
Criterion Theatre, Oklahoma City, Okla-
homa.

YOUTH TO YOUTH. (6,900 feet). Star
cast. A fairly good "heavy" paper, oh, boy!
Metro gets the "booby prize" for paper;
makes no difference how good the picture
the paper turns them away, not only on this
but everything we get from them. Soon be
done with them. Oh, boy! Walt till you
get yours! What the paper "didn't do to
me." Moral tone O. K. and it Is suitable for
Sunday. Attendance, nil. Draw farm and
oil class in town of 508. J. A. Herring. Play
House Theatre (249 seats), Strong, Arkansas.

Paramount

ACROSS THE CONTINENT. (5,481 feet).
Star, Wallace Reid. This picture looks like
propaganda for Henry (although he doesn't
need it). Be that as it may, Wallie Reid
and the Dent car made a combination hard to
beat, either in pictures or cross-country rac-
ing. If any audience don't like this picture,
they ought to have to ride in flivvers the rest
of their lives. Moral tone good and it is

suitable for Sunday. Had good attendance.
Draw rural class in town of 300. Admission
20-30, specials 22-39. Charles W. Lewis, L O.
O. F. Hall (225 seats), Grand Gorge, New
York.

AT THE END OF THE WORLD. (5,729

feet). Star, Betty Compson. This is an ex-
cellent production. Well liked by all and
will please. Our old friend. Milton Sills,
takes a prominent part. Moral tone good.
Draw all classes In town of 400. Admission
15-25. F. M. Croop, Crescent Theatre (200
seats), Leonardsville, New York.

BIG BROTHER. (7,080 feet). Star, Tom

Moore. A very good picture and one that I
liked, though it fell down on the second
night, which with me indicates that the
crowd does not agree with my opinion of the
show. The boy, Mickie Bennett, Is clever.
Moral tone good and It is suitable for Sun-
day. Had fair attendance. Draw all classes
in town of 3,200. Admission 10-20-30. Chas.
Leehyde, Grand Theatre (500 seats), Pierre,
South Dakota.

BLUEBEARD "S EIGHTH WIFE. (5,960
feet). Star, Gloria Swanson. Another tri-
umph for Gloria; who says she can't act?
Good support by Huntley Gordon and fine
comedy by Robert Agnew. Strong story,
with suspense sustained throughout. Scenario
worthy of June Mathis. Will please any
audience. Rate my pictures from 1 poor to
12 big, gave this one 10. Attendance is al-
ways good for this star. Draw city and
country class in town of 3,000. Admission
10-30. George W. Walther, Dixie Theatre,
Kerrville, Texas.

CALL OF THE NORTH. (4,823 feet). Star,
Jack Holt. Very good outdoor picture; with
sufficient advertising should bring results.
Moral tone good. Draw all classes in town
of 400. Admission 15-25. F. M. Croop, Cres-
cent Theatre (200 seats), Leonardsville, New
York.

CHEAT. (6,323 feet). Star, Pola Negri.
Those who came to see it said It was a good
picture, and those who stayed away made
the box office results look sick. I bought the
show reluctantly, and the result shows I
should never have bought It at all. People
In the smaller towns don't want Pola yet.
City of 110,000. Admission 10-20. Al. C.
Werner, Royal Theatre, Reading, Pennsyl-
vania.

CHEAT. (6,323 feet). Star, Poll Negri. A
good picture, nothing wrong with It here
except my patrons don't like Pola. Had poor
attendance. Draw laboring class In town of
2,145. Admission 10-25. H. D. Wharton, Pas-
time Theatre (400 seats). Warren, Arkansas.

FOG BOUND. (5,692 feet). Star, Dorothy
Dalton. Interesting program picture. Should
sell at program prices. Moral tone O. K.
Had average atendance. Draw all classes
in town of 4,000. Admission 10-20-30. C. T.
Meisburg, Harrodsburg Opera House (600
seats), Harrodsburg, Kentucky.

FOOL'S PARADISE. (8 reels). Star cast.
An 8-reel feature which Is interesting from
start to finish. Suitable for Sunday. Had
Kood attendance. Draw mixed class in town
of 800. Admission 15-25. Jerry Wertin.
Winter Theatre (?50 seats), Albany, Minne-
sota

FOR THE DEFENSE. Star, Ethel Clayton.
Fair program picture. Clayton quite well
liked here, especially by the ladies. They
take to Ethel's pretty clothes. Moral tone
good and it is fine for Sunday. Had good
attendance. Draw small town and country
class in town of 735. Admission 10-25. Helen
Drexter. Star Theatre (190 seats), Crafton,
Nebraska.

HUMMING BIRD. (7,577 feet). Star. Gloria

Swanson. Great picture, but not liked here
as much as they liked "Bluebeard's Eighth
Wife," although it will draw. They all like
Gloria in dressed up pictures. We came out
better on this one as the Paramount people
were charging us too much on Gloria Swan-
son before. Moral tone pretty good. Had
pretty good attendance. Draw all classes in
town of 3,000. W. H. Odom, Pastime Theatre,
Sandersville, Georgia.

GOOD PROVIDER. (7,753 feet). Star,
Anna Q. Nilsson. A fair program which
was well liked by some and others not. Not
suitable for Sunday. Had fair attendance.
Draw mixed class in town of 800. Admission
15-25. Jerry Wertin, Winter Theatre, Albany,
Minnesota.

National Release Date, June 15,
1924— Now Booking

Qlie Wonder
Picture of
t lie year

HODKINSON RELEASE

Season I92-M925 TWty first-Dun Pictures

May 10, 1924

MOVING PICTURE WORLD

187

GREEN TEMPTATION. (5 reels). Star,
Betty Compson. Good picture. You cannot
advertise this too much. Will fulfill all
promises. Moral tone good and is suitable
for Sunday. Had fair attendance. Draw all
classes in town of 1,500. Admission 10-25.
Miss Douglas Robertson, Princess T'heatre
(200 seats), Flemingsburg, Kentucky.

HER HUSBAND'S TRADEMARK. (5,701
feet). Star, Gloria Swanson. Good program
picture. Buy at program prices. Not a big
picture. Moral tone O. K. Had average at-
tendance. Draw all classes in town of 4,000.
Admission 10-20-30. C. T. Meisburg, Har-
rodsburg Opera House (600 seats), Harrods-
burg, Kentucky.

HERITAGE OP THE DESERT. (5,785
feet). Star cast. I haven't seen "Covered
Wagon" not caring to pay the price I don't
dare charge, but if they will make them all
as good as "Heritage of the Desert" there
will be more going to the movies in a short
time. This is a splendid western with tense
action and the most beautiful western shots
you ever saw; also for action there are more
horses driven in a herd than I thought the
West contained. Nothing more to be de-
sired in entertainment for any kind of an
audience than is contained in this splendid
picture of Paramount's. One picture that
the press sheet did not over-rate. Arthur
E. Hancock, Columbia Theatre, Columbia
City, Indiana.

HIS CHILDREN'S CHILDREN. (8,300 feet).
Star cast. Good picture that pleased one
hundred per cent. Direction above par; can
recommend this to the most critical; story
does not drag. Will hold the interest from
start to finish. Regular advertising to good
attendance. Moral tone good and it is suit-
able for Sunday. Draw best class in the
world, veterans of the World War in town
of 600. Admission 15-30. Adolph Schutz,
Fort Bayard Theatre (300 seats), Fort Bay-
ard, New Mexico.

HIS CHILDREN'S CHILDREN. (8,300 feet).
Star, Bebe Daniels. An excellent picture of
jazz life from the novel penned by Arthur
Train. William Noble, Rialto Theatre, Okla-
homa City, Oklahoma.

HOLLYWOOD. (8,100 feet). Star cast. A
fine picture of the novelty type. Pleased
nearly all and is fine. Regular admission
picture, but hardly worth a raise. Moral tone
fair. Had good attendance. Draw farming
class in town of 1,500. Admission 10-30, 25-
50. J. A. Harvey, Strand Theatre (280 seats),
Vacaville, California,

HOMEWARD BOUND. (7,000 feet). Star,
Thomas Meighan. One of the very best sea
stories of today. Thomas Meighan does won-
derful acting in this picture; can't go wrong
by booking this picture. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Leonard Falgaut, Raceland Thea-
tre (500 seats), Raceland, Louisiana.

KICK IN. (7,674 feet). Star cast. Good;
in fact, It is of the entertaining qualities
we need instead of a lot of rubbish sold to
us heretofore. It is the kind we need for
regular program stuff. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw farmers in town of 2,500.
Admission 10-20, 10-25. H. J. Dongaker,
Howard T'heatre (350 seats), Alexandria,
Minnesota.

LIGHT THAT FAILED. (7,013 ieet). Star
cast. This is what I call a real picture. The
direction of this picture was great; acting of
Percy Marmont could not be beat. Pleased
them all. Good moral tone, suitable for
Sunday. Regular advertising brought good
attendance. Adolph Schutz, Fort Bayard
Theatre, Fort Bayard, New Mexico.

MAN WHO SAW TOMORROW. (6,993 feet).
Star, Thomas Meighan. One of Tommy's
few poor ones; altogether too improbable
and too dragged out. Better lay off this one,
especially if Meighan Is favorite with your
audience. Moral tone O. K. and )t suitable
for Sunday. Had fair attendance. Draw
mixed class in town of 4,000. Admission 10-
25-35. Thomas L. Bamett, Finn's Theatre
(600 seats), Jewett City, Connecticut.

MARRIAGE MAKER. (6,295 feet). Star,
Jack Holt. No excuse for this picture to have
ever been released. Most of my patrons got
up and left before it finished. About the

Employ Exhibitors 9
Experiences

sorriest Paramount the writer ever ran.
Hope they don't do it again. Moral tone —
crazy. Suitable for Sunday — hardly know.
Had pretty good attendance of all classes in
town of 3,000. Admission 10-20-30. W. H.
Odom, Pastime Theatre (250 seats), Sanders-
ville, Georgia.

MARRIAGE MAKER. (6,295 feet). Star,
Jack Holt. This went clear over their heads.
No one seemed to understand it and as a
consequence heard some adverse criticism.
Had poor attendance. City of 110,000. Ad-
mission 10-20. Al C. Werner, Royal Theatre,
Reading, Pennsylvania.

NEXT CORNER. (7,081 feet). Star, Con-
way Tearle. Nothing to rave about. Bum
story. Dorothy Mackalll does poor acting.
"Plastigrams" helped us a good deal to bring
people in. Moral tone fair and It is suitable
for Sunday. Had fair attendance. Draw bet-
ter class in city of 91,000. Admission 20-40.
Jack Hobby, Arcade T'heatre (1,150 seats),
Jacksonville, Florida,

NICE PEOPLE. (6,244 feet). Star cast. I
did not step on this because I was a little
afraid of its moral tone. Delicate situations
handled so that it takes fine. Very good pic-
ture. Pleased nearly one hundred per cent.
Moral tone good. Not suitable for Sunday.
Had fair attendance, good class in town of
500. Admission 15-35. H. G. Braden, Little
Red School Theatre (176 seats), Avery,
Idaho.

NOBODY'S MONEY. (5,584 feet). Star,
Jack Holt. Average picture. Nothing to
feature. Played one night to one-half of
film rental. Moral tone all right and It is
suitable for Sunday. Had poor attendance.
Draw family and student class in town of
4,000. Admission 10-25. R. J. Relf, Star
Theatre (600 seats), Decorah, Iowa.

NTH COMMANDMENT. (7,339 feet). Star
cast. Nobody seemed to know just what
this was all about, nothing to it; the few
what turned out were in a maze trying to
learn what was the object of the story. Moral
tone good. Had poor attendance. Draw
miners. Admission 15-25. Charles F. Kear,
Opera House (460 seats), Minersville, Penn-
sylvania.

PURPLE HIGHWAY. (6,574 feet). Star,
Madge Kennedy. A bit slow here and there
and as a whole rather below the average.
Patrons didn't think much of it. Had poor
attendance. City of 110,000. Admission 10-
20. Al C. Werner, Royal Theatre, Reading,
Pennsylvania.

PURPLE HIGHWAY. (6,674 feet). Star,
Madge Kennedy. An extra good program
picture which pleased young and old. We
are beginning to feel the Easter depression
due to the many church services which are
affecting our attendance. Moral tone good.
Had fair attendance. Draw better class In
town of 4,500. Admission 10-15. C. A.
Anglemire, "Y" Theatre, Nazareth, Penn-
sylvania.

RUGGLES OF RED GAP. (7,600 feet). Star

cast. Good picture. Excellent photography,
wonderful acting. All around good' picture
for big town. I do not consider it a small
town picture. Will not please over sixty
per cent in a small town. Moral tone good
and it is suitable for Sunday. Usual attend-
ance. Draw town and rural class in town
of 3,000. Admission 10-25. S. H. Rich,
Rich Theatre (480 seats), Montpelier, Idaho.

RUGGLES OF RED GAP. (7,500 feet). Star,
Ernest Torrence. A good comedy drama but
hardly a special. Raised my prices to my
sorrow. Pleased about eighty per cent and
only drew fair attendance. Moral tone fair
and it is suitable for Sunday. Had fair at-
tendance. Draw farming class in town of
1,500. Admission 10-30, 25-50. J. A. Harvey,
Jr., Strand Theatre (280 seats), Vacaville,
California,

SHADOWS OF PARIS. (6,549 feet). Star,
Pola Negri. Nothing very big but pleased a
large majority and drew my regular Sunday
attendance. Very well acted and directed.
Moral tone okay and it is suitable for Sun-
day. Had fair attendance. Draw general
class In town of 800. Admission 10-30.
Frank G. Leal, Leal Theatre (246 seats),
Irvington, California.

SILENT PARTNER. (5,866 feet). Star
cast. A fair picture. Nothing extra, but
got us nothing in the way of business. Print
fair. Moral tone good and it is suitable for
Sunday. Attendance, no good. Draw all
classes In town of 2,800. Admission 15-25.
D. W. Strayer, Mt. Joy Theatre (250 seats),
Mt. Joy, Pennsylvania.

SILENT PARTNER. (6,866 feet). Star,
Leatrice Joy. A good program show. Lea-
trice Joy Is liked better here in every show
she appears in. Ttois should be a good show
where they like society types. Moral tone
good. Had poor attendance. Draw better
class in town of 4,500. Admission 10-15.
C. A. Anglemire, "Y" Theatre (403 seats),
Nazareth, Pennsylvania.

SINGED WINGS. (7,788 feet). Star cast.
A picture that pleased eighty per cent of my
patrons. Draw rural class in town of 850.
Admission 10-25, 10-35. W. F. Haycock,
Star Theatre, Callaway, Nebraska.

SINGER JIM McKEE. (7,098 feet). Star,
W. S. Hart. If Will Hays wants to earn
that $300,000 salary, he needs to lay off his
regular work and take Bill Hart out into
the Berkshire Hills and say to him, "Bill,
take a fall to yourself; forget that you are
a writer and remember that you are sup-
posed to be a Western Star and not a Valen-
tino or a Lionel Barrymore. Quit posing and
ride the horse; shoot the two-gun (but only
shoot it six times, then if you want to shoot
it some more — reload it). Your audiences
know the limit that a six-gun can be shot
before you have to put some more cartridges
in it." In "Wild Bill Kickock" he shot a pair
of six-guns sixty-seven times, actual count,
and never reloaded; and how the audience
hooted. In "Singer Jim McKee" he is not a
singer, he's a bloomin' little love-bird. Every
time he comes near either the sheriffs
daughter or the one he Is supposed to have
raised, he bills and coos like a little brown
turtle-dove. He kisses about everything on
the lot and blamed if he wasn't going to
kiss the calf in the last reel but the director
had just come back from lunch and shook
his head; so Bill kissed the "bootees" a few

188

MOVING PICTURE WORLD

May 10, 1924

more times. This picture is the absolute
limit for mush. If this bird doesn't get the
mush out of his head and take a fall that
the audiences expect action and see as much
of him as they want to see when he's get-
ting: some place on his paint pony, he'll go
back into retirement and even the "tall
grass" houses will want no more of him.
When they get to kissing baby slippers, hug-
ging bear skins and taking a smack at every
female in the picture, every time they show
up on the screen, that — for a western hero —
is the curtain (then what they want is to
see him "kiss the dust"). Arthur E. Han-
cock, Columbia Theatre, Columbia City,
Indiana.

SOCIETY SCANDAL,. (6,433 feet). Star,
Gloria Swanson. One of the best stories of
this type we have ever had. Gives Swanson
a great part and her support is excellent. A
story of a wife whose actions are misunder-
stood and a lawyer who expresses his opin-
ion of her and then falls in love with her.
An elaborate costumed and mounted story
that brought overflow crowds. Moral tone
not so good. Had best attendance. Ben. L
Morris, Temple Theatre (1,000 seats), Bel-
laire, Ohio.

SOUTH OP SUVA. (5 reels). Star, Mary
Miles Minter. Something different. A little
shivery in places but the South Sea Island
scenes seemed to please quite well. Moral
tone good. Not very suitable for Sunday,
a little rough. Had quite good attendance.
Draw small town and country class in
town of 735. Admission 10-25. Helen Drex-
ter, Star Theatre (190 seats), Crafton,
Nebraska.

STEPHEN STEPS OUT. (5,152 feet). Star,
Douglas Fairbanks, Jr. Worth absolutely
nothing to me as a picture. Was substitute
for "Zaza" when exchange burned, therefore,
had a good crowd but all were disgusted.
Worth about $7.50 to me; ashamed to say
what they charged. Moral tone okay and
it is suitable for Sunday. Had good at-
tendance. Draw merchants and family class
In town of 1,800. Admission 20-25-40. J. W
Watts, Strand Theatre (260 seats), William-
flton. North Carolina.

STEPHEN STEPS OUT. (5,152 feet). Star
Douglas Fairbanks, Jr. A fairly good pic-
ture, but son can never expect to excel sire,
and did not in this one. William Noble
Rialto Theatre, Oklahoma City, Oklahoma.

TOO MUCH SPEED. (5 reels). Star, Wal-
lace Reid. A good comedy, racing drama
Drew well in spite of nearly Impossible
roads. Roberts and Ayres fine. Pleased
ninety per cent. Moral tone okay and it is
suitable for Sunday. Had good attendance
Draw rural and small town class in town
of 286. Admission 10-25. R. K. Russell
Legion Theatre (136 seats), Cushing, Iowa. '

TO THE LAST MAN. (6,965 feet). Star
cast. This story is a little bloody, but fol-
lows the book very closely. In many instances
uses the same wording as in the book
Pleased very well here. Not suitable for
Sunday. Had fair attendance. Draw all
types in town of 1,500. Admission 10-22 C
Ernest Liggett, Liggett Theatre (600 seats)'
Madison, Kansas.

thirty DAYS. (7,788 feet). Star, Wal-
lace Reid. One of Reid's poorest pictures in
my estimation. Audience greatly disap-

Tips Tell the Truth

pointed as he is a big favorite here. Better
lay off this one. Moral tone okay and it is
suitable for Sunday. Had large attendance.
Draw mixed class in town of 4,000. Admis-
sion 10-25-35. Thomas L Barnett, Finn's
Theatre (600 seats), Jewett City, Connecticut.

WHITE OAK. (6,208 feet). Star, Bill
Hart. This was Hart's good one. Well liked
by our western fans. Print good. Moral
tone good but do not think It is suitable
for Sunday. Had good attendance. Draw
small town and country class In town of 735.
Admission 10-25. Helen Drexter, Star Thea-
tre (190 seats), Crafton, Nebraska.

WOMAN WHO WALKED ALONE. (5,947
feet). Star, Dorothy Dalton. A fifty-fifty
production. Moral tone fair. Had poor at-
tendance. Draw small town class in town of
1,269. Admission 10-25, 25-35. S. G. Harsh,
Princess Theatre (249 seats), Mapleton, Iowa.

WOMAN PROOF. (7,687 feet). Star,
Thomas Melghan. Good entertainment. Would
not class it as among his best. Moral tone
okay and it is suitable for Sunday. Had fair
attendance. Draw local and transient class
In town of 1,200. Admission 10-30. Leo Pet-
erson, Iris Theatre (600 seats), Belle Fourche,
South Dakota.

YOU CANT FOOL YOUR WIFE. (6,703
feet). Star cast. Catchy title. Picture little
above the average. Will please at regular
admission. Moral tone fair, but would not
advise to show this on Sunday. Had fair at-
tendance. Draw local and transient class in
town of 1,200. Admission 10-30. Leo Peter-
son, Iris Theatre (600 seats), Belle Fouche,
South Dakota.

ZAZA. (7,076 feet). Star, Gloria Swanson.
This picture was on the silly order about half
way. Pleased them. Paid twice too much for
this one. I did well to break even. This pic-
ture was well advertised. Draw general class
In town of 2,208. Admission 10-36. J. W.
Griffin, Scotland Theatre (500 seats), Laurin-
burg, North Carolina.

ZAZA. (7,076 feet). Star, Gloria Swanson.
Too much temper. Did not take well here.
Don't pay too much for it. We did and lost
money. Moral tone good and it is suitable
for Sunday. Draw common class in town of
7,500. Admission 10-25. Otis Woodring, Pal-
ace Theatre (800 seats), Blackwell, Okla-
homa.

Pathe

CALL OF THE WILD. (7,000 feet). Star
cast. A truly fine picture. No kicks were
registered on this one. This picture was
in eight reels but anyone who sees it will
get so interested in the picture that they
will not notice the length. The print I got
was very dirty and scratched. Moral tone
good and ft is suitable for Sunday. Had fair
attendance. Draw student and family class
in city of 80,000. Admission 10-20. George
W. Pettengil, Jr., High School Theatre (1,000
seats), St. Petersburg, Florida.

CALL OP THE WILD. (7.000 feet). Star,
Buck (dog). This with "No Noise" Gang

Released July 13, 1924 —Now Booking

CAREY

jr\ a

HUNT STROMBERG
PRODUCTION

=i -momasori

HODKINSON
RELEASE

Season 1924 -1925
Thirty first RmRcftis

comedy for school benefit well liked but not
as well as "Silent Call." Moral tone okay
and it is suitable for Sunday. Had big at-
tendance. Draw farming class in town of
600. Admission 15-25. C. C. Kluts. Glades
Theatre (200 seats), Moore Haven, Florlda.

SAFETY LAST. (6,400 feet). Star, Harold
Lloyd. The best thing Harold Lloyd ever
done. A scream from start to finish. Ran
two days, but rained out. Those that saw It
more than pleased. Moral tone good and It
is suitable for Sunday. Draw all classes in
town of 3,000. Admission 10-20-30. W. H.
Odom, Pastime Theatre (250 seats), Sanders-
ville, Georgia.

SAFETY LAST. (6,400 feet). Star, Harold
Lloyd. A great picture, but print was in ter-
rible condition. Had several stops. Disgusted
audience. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
students in town of 2,000. Admission 10-26.
K. F. Van Norman, Star Theatre (350 seats),
Mansfield, Pennsylvania.

SAFETY LAST. (6,400 feet). Star, Harold
Lloyd. Seven reels of clean comedy and
thrills. They raised the roof. Everybody
pleased. Film rental 50 per cent, too high.
Moral tone fine, but It Is not suitable for
Sunday. Had poor attendance. Draw small
town class in town of 1,269. Admission 10-26,
25-35. S. G. Harsh, Princess Theatre (249
seats), Mapleton, Iowa.

VINCINNES. (3 reels). Star cast. Good
stuff of its kind, but three times too high and
absolutely no box office picture at all. Poor-
est we ever had. Stay off of it and save your
money. Moral tone good and It is suitable
for Sunday. Had poor attendance. Draw
small town and country class In town of 800.
Admission 10-20-25. Firkins & Laws, Crystal
Theatre (200 seats), Moravia, Iowa.

WAY OF A MAN. (9,000 feet). Star cast
Pleased them all. A good Western. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw high farm class in
town of 5.000. Admission 10-26. E. Lee Dye,
Olympic Theatre (441 seats), Plalnvlew.
Texas.

WHY WORRY. (6 reels). Star, Harold
Lloyd. Not his best, but pleased the folks.
Moral tone good and It is suitable for Sun-
day. Had good attendance. Draw general
class In city of 25,000. Admission 18-36.
Frank J. Franer, Rialto Theatre (700 seats),
New London, Connecticut.

WHY WORRY. (6 reels). Star, Harold
Lloyd. Good. Get it and play it. My house
was not large enough to hold them on this
one. Moral tone good. Had good attendance.
Draw town and rural class In town of 3,000.
Admission 10-25. S. H. Rich, Rich Theatre
(480 seats), Montpeller, Idaho.

WHY WORRY. (6 reels). Star, Harold
Lloyd. This one may go over big in some
places but not here, as It did not even regis-
ter. Perhaps because it followed "Safety
Last" which was great. If you play it then
buy it cheap enough so you can be satisfied
with results. Moral tone good and it Is suit-
able for Sunday. Had fair attendance. Draw
mixed class in town of 4,600. Admission
10-30. M. C. Kellogg, Homestake Theatre
(800 seats), Lead, South Dakota.

Preferred

APRIL SHOWERS. (6,350 feet). Star cast.
A fair program picture. Seemed to drag
Moral tone okay and It is suitable for Sun-
day. Had fair attendance. Draw family and
student class In town of 4,000. Admission
10-25. R. J. Relf, star Theatre (600 seats)
Decorah, Iowa.

BROKEN WING. (6,216 feet). Star, Ken-
neth Harlan. This pleased one hundred
per cent and what more can you expect from
any picture? Full of action from start to
finish. If your audiences like action and
excitement they will eat this one up. Moral
tone okay and it is suitable for Sunday Had
large attendance. Draw mixed class in town
of 4,000. Admission 10-25-35. Tho.nas L
Barnett. Finn's Theatre (600 seats), Jewett
City, Connecticut.

BROKEN WING. (6.216 feet). Star cast.
A pleasing fast moving outdoor picture that
will please your fans and make friends of
them. Don't raise admission. Moral tone
okay, but It Is a better picture for week

May 10, 1924

MOVING PICTURE WORLD

189

days. Had good attendance. Draw (arming
class in town of 1,500. Admission 10-30. J.
A. Harvey, Strand Theatre (280 seats), Vaca-
ville, California.

VIRGINIAN. (8,010 feet). Star cast. A
good western but nothing more. Don't pay
too Jiuch for this one. Draw small town
class in town of 6,000. Admission 10-30.
L. O. Davis, Virginia Theatre (600 seats),
Hazard, Kentucky.

Selznick

BROADWAY BROKE. (6 reels). Star,
Mary Carr. To those who like the Mary Carr
type this will appeal but my patrons like
the peppy type. There were no kicks. It
will get by. Moral tone okay and it is suit-
able for Sunday. Had rotten attendance.
Draw merchants and family class in town
of 1,800. Admission 20-25-40. J. W. Watts,
Strand Theatre (250 seats), Williamston,
North Carolina.

COMMON LAW. (8 reels). Star cast. This
picture is great. Moral fair and it is suitable
for Sunday in some places. Had great at-
tendance. Draw all classes in town of 2,000.
Admission 10-30. H. Loyd, Colonial Theatre
(400 seats), Post, Texas.

COMMON LAW. (8 reels). Star cast. A
picture that pleased but failed to draw. A
bit slow moving but well made. It will not
hold up for a special at raised prices. Not
suitable for Sunday. Draw farming class in
town of 1,500. Admission 10-30. J. A. Har-
vey, Strand Theatre (280 seats), Vacaville,
California.

PAWNED. (5,000 feet). Star, Owen
Moore. Seemed to please but was very fan-
tastic and in poor condition. Moral tone good
and it is suitable for Sunday. Had fair
attendance. Draw student and educated
class in town of 2,000. Admission 10-25, reg-
ular, special, 15-35. K. P. Van Norman, Star
Theatre (350 seats), Mansfield, Pennsylvania.

QUICKSANDS. (6,541 feet). Star, Rich-
ard Dix. Richard Dlx in a Mexican border
thriller. A really notable cast. Action, con-
siderably good U. S. cavalry stuff. Good
comedy touches. Well knit together by di-
rector. Atmosphere realistic. Decidedly su-
perior to the dime-novel western type. The
official review in Moving Picture World gives
the dope on this very accurately, I think.
Draw rural class. Had fair attendance on
account of big banquet. E. L. Partridge,
Pyam Theatre, Kinsman, Ohio.

REPORTED MISSING. (7,500 feet). Star,
Owen Moore. This is a world-beater accord-
ing to the press book, posters, etc. I had
heard diversified opinions from people who
had seen it, so didn't step on it very hard.
I'd call it just fair. Moral tone fair but it
is not suitable for Sunday. Had fair attend-
ance. Draw rural class in town of 400.
Admission 25-30. E. L Partridge, Pyam The-
atre (240 seats), Kinsman, Ohio.

RUPERT OP HENTZAU. (9,400 feet).
Star, Elaine Hammerstein. To those who
really like to see something worth looking
at this is fine. The acting is superb. Not
for the frivolous. Used threes, ones, heralds,
photos. Moral tone okay and it is suitable
for Sunday. Had fair attendance. Draw
merchants and family class in town of 1,800.
Admission 20-25-40. J. W. Watts, Strand
Theatre (250 seats), Williamston, North
Carolina.

United Artists

ONE EXCITING NIGHT. (11,000 feet).
Star cast, includes Carol Dempster. Im-
probable story with ghosts, storm scenes and
trick photography. Entertaining in Its way
and has a masked person whose mysterious
Identity is not revealed until the last reel.
Moral tone not so good, don't think suitable
for Sunday. Draw town and country class.
Admission 20-40. Ernest D. Gruppe, Fausto
Theatre, Isle of Pines, West Indies.

ROBIN HOOD. (10,000 feet). Star, Doug-
las Fairbanks. Played two nights at raised
admission with one show a night. This pro-
duction pleased everyone. It is a big one
and no doubt about it. The print gave us
trouble the first night. Moral tone good.
Had very good attendance. Draw better
class in town of 4,600. Admission 10-15. C.

Report Regularly

A. Anglemire, "Y" Theatre (403 seats), Na-
zareth, Pennsylvania.

ROSITA. (8,800 feet). Star, Mary Pick-
ford. Very poor business. Town of 5,000.
Admission 10-20. Fredonia Opera House,
Fredonia, New York.

ROSITA. (8,800 feet). Star, Mary Pick-
ford. A fine picture and after you get through
try and find the profit. Used everything for
advertising. Attendance, not what the price
warranted. Draw health seekers and tour-
ists. Dave Seymour, Pontiac Theatre Beau-
tiful, Saranac Lake, New York.

ROSITA. (8,800 feet). Star, Mary Pick-
ford. Not the type of picture Pickford fans
like to see this star in. Too long. Gets
tiresome. Business opened big but fell off
every day. Gave poor satisfaction. Price too
high. Town oversold. Moral tone good and
it is suitable for Sunday. Had poor attend-
ance. Draw best class in city of 80,000. Ad-
mission 25-35. J. B. Osterstock, Colonial
Theatre, Allentown, Pennsylvania.

SALOME. (6 reels). Star, Nazimova.
Terrible. Lay off. Not suitable for Sunday.
Had good attendance. Draw railroad class
in town of 2,705. Admission 10-25, 15-30,
W. C. Witt, Strand Theatre (450 seats), Ir-
vine, Kentucky.

WHITE ROSE. (11,000 feet). Star, Mae
Marsh. D. W. Griffith holds up his former
reputation In this picture. Miss Marsh does
some wonderful work. Heart interest story
that gets under your hide. A knockout.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw town and
rural class In town of 3,000. Admission 10-
25. S. H. Rich, Rich Theatre (480 seats),
Montpelier, Idaho.

WOMAN OP PARIS. (8,000 feet). Star,
Edna Purviance. Edna Purviance and Adolphe
Menjou run away with the picture. Poor
business first night with gradual increase
next five days. Very well liked. Had good
attendance. Draw general class in city of
23,000. Admission 10-35. Frank Franer,
Rialto Theatre, New London, Connecticut.

Universal

ABYSMAL BRUTE. (7,373 feet). Star,
Reginald Denny. Keep away from that one,
very poor story and very poor acting. Peo-
ple walked out and some of my patrons com-
mented on this picture. Moral tone poor but
it is not suitable for Sunday. Had poor at-
tendance. Draw business class and farmers
in town of 1,000. Admission 10-25. Leonard
Falgaut, Raceland Theatre (500 seats), Race-
land, Louisiana.

ACQUITTAL. (6,523 feet). Star, Claire
Windsor. Pleased all of ninety-nine per
cent of patrons. Good moral tone, suitable
for Sunday or any time. Good attendance
of elite class. Admission 20-30-40. Lewis
Isenberg, Elmwood Theatre (1600 seats), Buf-
falo, New York.

BLINKY. (6,740 feet). Star, Hoot Gibson.
Not so good as "Ramblin' Kid." The desert
scenes are good but it seems as though the

army life depicted moves very slowly and
too many close-ups are used as filler. The
picture is just fair. Moral tone fair and it
is possibly suitable for Sunday. Had fair
attendance. Draw rural class in town of
200. Admission 10-25. D. B. Rankin, Co-
operative Theatre (200 seats), Idana, Kansas.

BLINKY. (5,740 feet). Star, Hoot Gibson.
A few more Hoot Gibsons like this and it's
good-bye Mary Ann. They should lower price
on this bunk instead of raising it. Am I
right? Moral tone fair and it is suitable
for Sunday. Had good attendance. H. W.
Mathers, Morris Run Theatre, Morris Run,
Pennsylvania.

BREATHLESS MOMENT. (5,556 feet). Star,
William Desmond. Good crook picture, good
photography, comedy drama. Moral tone
fair and it is suitable for "Sunday. Had fair
attendance. Draw small town and country
class in town of 400. Admission 10-25. Roy
E. Cline, Osage Theatre (225 seats), Osage,
Oklahoma.

BREATHLESS MOMENT. (5,556 feet).
Star, William Desmond. A fine program pic-
ture with plenty of comedy mixed in, also
plenty of breathless moments. Everybody
pleased. Draw farmers and business class in
town of 2,200. Admission 10-25. A. F. Jen-
kins, Community Theatre (491 seats), David
City, Nebraska.

DON O.UICKSHOT OF THE RIO GRANDE.

Star, Jack Hoxie. Absolutely the best I have
ever seen of this star and pleased the large
audience it drew. No mistake in booking this
one. Has plenty of laughs and thrills. Moral
tone okay and it Is suitable for Sunday.
Had average attendance. Draw general class
In town of 800. Admission 10-30. Frank G.
Leal, Leal Theatre (246 seats), Irvington,
California.

DOUBLE DEALING. (5,705 feet). Star,
Hoot Gibson. Fair program picture and did
not excite anyone, but I have used worse.
Moral tone okay and It Is suitable for Sun-
day. Attendance, 70. Draw farmers in town
of 2,500. Admission 10-20, 10-25. H. J.
Longaker, Howard Theatre (350 seats), Alex-
andria, Minnesota.

DRIFTING. (7,394 feet). Star, Priscilla
Dean. Just a fair program picture which
pleased only about forty per cent here. If
the star is liked in your town it will get by.
Here she does not draw for me at all.
Moral tone okay and It is suitable for Sun-
day. Had fair attendance. Draw general
class in town of 800. Admission 10-30. Frank
G. Leal, Leal Theatre (246 seats), Irvington,
California.

EXCITEMENT. Star, Laura LaPlante. A
peppy comedy drama with good support. Star
was the beauty in "Sporting Youth." Added
International News. Moral tone okay and it
is suitable for Sunday. Had good attendance.
Draw family class in city of 300,000. Admis-
sion 25-50-75. L D. Balsly, Liberty Theatre
(1,000 seats), Kansas City, Missouri.

GALLOPING ACE. (4,561 feet). Star, Jack
Hoxie. Not as good as most Hoxie's. Uni-
versal sent me this instead of "Blinky" and
my patrons were disappointed. Moral tone
okay and it is suitable for Sunday. Had
small attendance. Draw rural class in town
of 3,600. Admission 10-25. E. L. Delano.
Electric Theatre (200 seats), Agra, Kansas.

HUNCHBACK OP NOTRE DAME. (11,000
feet). Star, Lon Chaney. Very good pic-

First Release July 20, 1924— Now Booking

HER OWN
FREE WILL"

Starring

HeiineCbadwick

C, HODKINSON Season 1924-1925
J RELEASE TlnrlyFircl -Run Pictures

190

MOVING PICTURE WORLD

May 10, 1924

ture. Long run at advanced prices. Orches-
tra and prologue. Moral tone good and it
is suitable for Sunday. Had great attend-
ance. Draw better class in city of 75,000.
W. H. Lusher, Raymond Theatre (2,400 seats),
Pasadena, California.

HUNTING BIG GAME IN AFRICA. (8

reels). Martin Johnson's last was so very
good that it seems unfair to rate anything
as better, but I thought this one by the
Snows slightly superior. The expedition was
described in the December American maga-
zine so I found the local superintendent of
schools familiar with the productions and
entirely willing to announce it at school.
Personally, it takes a mighty good feature
to hold my attention as closely as a good
nature subject like this. Some aren't as crazy.
Could be chopped to eight to advantage.
Draw rural class. Had good attendance.
E. L Partridge, Pyam Theatre, Kinsman,
Ohio.

KENTUCKY DERBY. (5,398 feet). Star,
Reginald Denny. Played two nights. The
young folks enjoyed this one very much
and pleased the older folks fairly well also.
First night good, second night poor attend-
ance. Moral tone fail. Not suitable for
Sunday. Draw better class in town of 4,500.
Admission 10-15. C. A. Anglemire, "Y" Thea-
tre, Nazareth, Pennsylvania.

LEGALLY DEAD. (6,076 feet). Star Mil-
ton Sills. A good program picture. Sills does
some good work In this picture. Moral tone
fair, but it is not suitable for 'Sunday. Had
good attendance. Draw all classes in town
of 700. Admission 10-20. William J. Denney,
Electric Theatre (250 seats), Lowry City,
Missouri.

MERRY-GO-ROUND. (9,178 feet). Star,
Mary Philbin. You will cry and laugh; a
good drawing card, pleased my patrons one
hundred per cent. Play it as a special, will
stand advanced admission. Moral tone good
and it is suitable for any day. Had good
attendance. Draw business class and farm-
ers in town of 1,000. Admission 10-25.
Leonard Falgaut, Raceland Theatre (500
seats), Raceland, Louisiana.

MERRY-GO-ROUND. (9,178 feet). Star.
Mary Philbin. Good picture, but not worth
the tremendous rental expected. But would
rather play high-priced good picture than
cheap-priced trash. Moral tone okay, but
don't think it suitable for Sunday. Had fair
attendance. Draw neighborhood class in city
of 65,000. Admission 10-20. S. H. Borlsky,
American Theatre, Chattanooga, Tennessee.

MILLION TO BURN. (5 reels.) Star, Her-
bert Rawlinson. Ordinary. Moral tone okay.
Had fair attendance. Draw railroad class in
town of 3,600. Admission 10-25, 15-30. Wil-
cox & Witt, Strand Theatre, Irvine, Ken-
tucky.

MILLION TO BURN. (5 reels). Star, Her-
bert Rawlinson. A pleasing comedy drama
that is clean from start to finish. Fact Is, it
Is refreshing after so many sex problems.
Moral tone okay and It Is suitable for Sun-
day. Had average attendance. Draw
neighborhood class in city of 80,000. Admis-
sion 10-15. M. F. Meade, Olive Theatre (450
seats), St. Joseph, Missouri.

Give Guidance
Generously

lng comedy-dramas which gave the same
general satisfaction her pictures usually do.
An old Irish woman and her devotion to her
old pipe offered many laughs. Moral tone
good and it is suitable for Sunday. Had fair
attendance. Draw rural class in town of
200. Admission 10-25. D. B. Rankin, Co-
operative Theatre (200 seats), Idana, Kansas.

OUT OF LUCK. (5,518 feet). Star, Hoot
Gibson. A very pleasing program, not a
western, but an exceptionally good navy
story, very amusing. Pleased our audience
of Americans and Cubans. Moral tone good.
Draw Americans and Cubans. Admission
20-40. Ernest D. Gruppe, Fausto Theatre
(200 seats), Santa Fe, Isle of Pines, West
Indies.

OUT OF LUCK. (5,518 feet). Star, Hoot
Gibson. The best Gibson feature I have run.
Moral tone good and it is suitable for Sunday
show. Had big Saturday attendance. Draw
all classes in suburban town. Admission
10-20. C. H. Douglass, Realart Theatre (500
seats), Los Angeles, California.

OUT OF LUCK. (5,378 feet). Star, Hoot
Gibson. Here is a dandy comedy-drama. You
can offer a premium to anyone seeing this
one and not laugh at Hoot. Moral tone fair
and it is suitable for Sunday. Had good at-
tendance, always with him. Draw all classes
in town of 700. Admission 10-20. W. J.
Denney, Electric Theatre (250 seats), Lowry
City, Missouri.

PHANTOM HORSEMAN. (4,399 feet). Star,
Jack Hoxie. Very good Western. Hoxle be-
coming a favorite Westerner. Moral tone
okay. Had fair attendance. Draw railroad
class In town of 3,500. Admission 10-26, 15-
30. Wilcox & Witt, Strand Theatre, Irvine,
Kentucky.

PURE GRIT. (4,571 feet). Star, Roy
Stewart. A very good western program.
Moral tone good and it is suitable for Sun-
day. Had good attendance. H. W. Mathers,
Morris Run Theatre, Morris Run, Pennsyl-
vania.

RIDE FOR YOUR LIFE. (5,310 feet). Star,
Hoot Gibson. Just an average western, not
as good as we expected. Not many comments
either way. Moral tone good but it is not
suitable for Sunday. Had poor attendance.
Draw farmers and business class in town
of 2,200. Admission 10-25. A. F. Jenkins,
Community Theatre (491 seats), David City,
Nebraska.

SHOCK. (8,758 feet). Star, Lon Chaney.
This drew better than we expected. It was
liked by almost all of our patrons. Chaney's
work was commented upon. Received an Al
print from Universal. Had good attendance.
Draw better class in town of 4,500. Admission
10-16. C. A. Anglemire, "Y" Theatre (403
seats), Nazareth, Pennsylvania.

so you can see what it is although I think
it got a little better towards the end. Moral
tone okay and it is suitable for Sunday. Had
poor attendance. Draw mixed class in town
of 3,000. Admission 10-20. Charles Martin,
Family Theatre (300 seats), Mt. Morris, New
York.

SPORTING YOUTH. (6,712 feet). Star,
Reginald Denny. Enough comedy to make
'em laugh now and then. Just enough plot
to lead up to the greatest auto races ever
screened with two reels of suspense and ex-
citement. Unlimited exploitation. You cash
box will be healthier after showing "Sport-
ing Youth." Moral tone okay and it is suit-
able for Sunday. Had good attendance. Ad-
mission 10-22. William Meeks, Murray The-
atre, Milwaukee, Wisconsin.

SPORTING YOUTH. (6,712 feet). Star,
Reginald Denny. An excellent product In
every particular, it was run here for a Legion
benefit, and it was a sell out. Therefore,
can't quote box office values, but the pic-
ture should do well everywhere. Usual ad-
vertising brought excellent attendance.
Draw health seekers and tourists. Dave
Seymour, Pontiac Theatre Beautiful, Sara-
nac Lake, New York.

STOLEN SECRETS. (4,742 feet). Star,
Herbert Rawlinson. A good crook story and
all of Rawlinson's features are good. He
doesn't make many that are not good. Suit-
able for Sunday. Had good attendance. Draw
working class in city of 13,000. Admission
10-20. G. M. Bertling, Favorite Theatre (187
seats), Piqua, Ohio.

THUNDERING DAWN. (6,600 feet). Star,
J. Warren Kerrigan. What we consider a
pretty fair picture all around. Pleased most
of them. Good storm scenes. Moral tone
okay, but it is not suitable for Sunday. Had
fair attendance. Draw neighborhood class
in city of 65,000. Admission 10-20. S. H. Bor-
lsky, American Theatre, Chattanooga, Ten-
nessee.

THUNDERING DAWN. (6,600 feet). Star,
J. Warren Kerrigan. The most spectacular
love drama ever filmed. Gripping, and puls-
ating. A glamorous love story unfolded amid
the awe-inspiring furies of crashing storms
and devasting tidal waves. It will hold you
entranced and give you the thrill of your
life. Don't miss it. Both see and book it.
William Noble, Capitol Theatre, Oklahoma
City, Oklahoma.

UNTAMABLE. (4,776 feet). Star, Gladys
Walton. Below the average for a program
picture. Weak. Good reels. Moral tone fair
and it is suitable for Sunday. Had good at-
tendance. H. W. Mathers, Morris Run Thea-
tre, Morris Run, Pennsylvania.

VICTOR. (4,880 feet). Star. Herbert Raw-
linson. A comedy-drama that will please
most all classes of people. A good prize fight
scene. A good program picture. Moral tone
fair, but it is not suitable for Sunday. Had
good attendance. Draw all classes In town
of 700. Admission 10-20. W. J. Denney, Elec-
tric Theatre (250 seats), Lawry City, Mis-
souri.

VICTOR. (4,850 feet). Star, Herbert Raw-
linson. This is a fair program picture and
went over nicely. Had fair attendance.
City of 110,000. Admission 10-20. Al. C. Wer-
ner, Royal Theatre, Reading, Pennsylvania.

Vitagraph

BORROWED HUSBANDS. Star, Florence
Vidor. Tnls is a modern picture and Is Inter-
esting, well photographed and has some
merit. Personally we liked It, but after ad-
vertising a "first run" we failed to take In
film rental on a two-day showing. From the
box office angle with us that makes the pic-
ture a failure. Town of 1,022. Admission 10-
30, 20-40 on specials. H. S. Stansel, Ruleville
Theatre (240 seats), Ruleville, Mississippi.

FLOWER OF THE NORTH. (7,130 feet).
Star cast. This sure Is a good picture, being
one of Curwood's stories. Pleased all who
saw It. Moral tone Al. Suitable for Saturday.
Draw common class In town of 7,600. Admis-
sion 10-25. Otis Woodring, Palace Theatre
(800 seats), Blackwell, Oklahoma.

LEAVENWORTH CASE. (5,400 feet). Star
cast. Here Is a nice little mystery drama,
the kind that will please your patrons any
night in the week. Vitagraph is very fair In

NEAR LADY. (4,812 feet). Star, Gladys SIX FIFTY. (6 reels). Star, Renee Adoree.
Walton. This Is another of Walton's pleas- Many people walked out on the second reel

Coming Soon

MS?

Siren sf Seville'

V, J CHODKINSON Season 1924-1925

3HJ . ^CT J RELEASE Hiirty First-Run Pictures

May 10, 1924

MOVING PICTURE WORLD

191

their rentals and all prints are in nice shape.
Not suitable for Sunday. Had good attend-
ance. Draw all types in town of 1,500. Ad-
mission 10-22. Ernest Liggett, Liggett The-
atre, Madison, Kansas.

FRONT PAGE STORY. (6,000 feet). Star
cast. A good program picture. Would not
rate It as a special. Show it at regular
prices. Moral tone good and it is suitable
for Sunday. Draw town and country class
in town of 800. Admission 10-30. Chas L.
Nott, Opera House (400 seats), Southerland,
lows.

PIONEER TRAILS. (6,920 feet). Star,
Cullen Landis. A really great picture. I'll
say as good as the "Covered Wagon," less
the extras. Had good attendance. Draw
middle and lower class in city of 50,000. Ad-
mission fifteen cents. J. Hill Snyder, Scenic
Theatre (630 seats), York, Pennsylvania.

PLAYING IT WILD. (5,400 feet). Star,
William Duncan. Very good western. Moi'il
tone good and it is suitable for Sunday. Had
good attendance. Draw rural class in tov, n
of 250. Admission 15-25-35. J. J. Hailcy, San
Andreas Theatre (110 seats), San Andreas,
California.

ROGUE'S ROMANCE. Star, Rodolph Valen-
tino. Just a common program picture, but
sold as a special. This little cave stuff with
Valentino's flapper scene may make a little
mni.ey for a few exhibitors, but it cannot
get me anywhere. Moral tone O. K., suitable
for Sunday in a few places. Had fair atct-nd-
ance Draw miners and factory people in
town of 900. Admission 10-25. Dee Dilling-
ham, Kozy Theatre (250 seats), Nortonville,
Kentucky.

Warner Bros.

BEAUTIFUL AND DAMNED. (7 reels). Star,
Marie Prevost. Reports have been doubtful
on this one but it went over good here. We
received many good comments from our pa-
trons. Moral tone okay. Had fair attendance.
Draw all classes in town of 2,000. Admis-
sion 10-20. Henry Greife, Opera House (450
seats), Windsor, Missouri.

GEORGE WASHINGTON, JR. (6 reels).
Star, Wesley Barry. A good picture. Best
Wesley Barry has made, but for some rea-
son or other Wesley fails to draw. Wesley
out growing his parts. Town of 1,500. Ad-
mission 10-25. Jake Jones, Coay Theatre (600
seats), Shawnee, Oklahoma.

LITTLE JOHNNY JONES. (6 reels). Star,
Johnny Hines. Splendid comedy drama with
a good romance woven in. Splendid acting
by Johnny Hines and "Brownie." Moral tone
good and it Is suitable for Sunday. Had good
attendance. Draw all classes in town of
4,000. Admission 10-20. F. A. Brown, A-
Mus-U Theatre (300 seats), Frederick,
Oklahoma.

PRINTER'S DEVIL. Star, Wesley Barry.
Another one of Barry's very good pictures.
It Is good enough for most any house. Has
good moral tone, suitable for Sunday. Draw-
ing town and country class, town of 500, had
good attendance. Admission 10-25. A. F.
Schreiver, Oneida Theatre (225 seats), Oneida,
South Dakota.

PRINTER'S DEVIL. Star, Wesley Barry.
Weak picture with weak star and did not
satisfy for us. Second day dropped to noth-
ing. Not worth much. Direction °.nd photog-
raphy good but story weak and star a
has-been. Suitable for Sunday. Had poor
attendance. Draw all classes in city of 14,000.
Admission 10-25. E. W. Collins, Liberty The-
atre (500 seats), Jonesboro, Arkansas.

TIGER ROSE. (8,000 feet). Star, Lenore
Ulrlch. Excellent production, scenery espe-
cially fine. Moral tone good and it is suit-
able for Sunday. Had poor attendance.
Draw all classes In city of 15,000. Admis-
sion 10-35. S. A. Hayman, Lyda Theatre (360
seats), Grand Island, Nebraska.

TIGER ROSE. (8,000 feet). Star, Lenore
Ulrich. A good picture, but did nothing
here. Town of 1,500. Admission 10-25. Jake
Jones, Cozy Theatre (600 seats), Shawnee,
Oklahoma.

TIGER ROSE. (8,000 feet). Star, Lenore
Ulrlch. Very good picture and weU acted
as all Warner pictures are, should be boosted.
No one walked out on this one. Print In
good condition. Moral tone fair. Had good
attendance. Draw all classes in town of

Send Some
Soon !

4.000. Admission 10-20. F. A. Brown, A-
Mus-U Theatre (300 seats), Frederick.
Oklahoma.

TIGER ROSE. (8.000 feet). 'Star, Lenore
Ulrich. A fine northwestern story, ably
acted, splendidly directed and well done
from every angle. The public did not en-
thuse over it, but, technically, it is very
good. Moral tone okay and it Is suitable for
Sunday. Had ordinary attendance. Draw all
classes in city of 14.000. Admission 10-25,
10-35. E. W. Collins, Grand Theatre (700
seats), Jonesboro, Arkansas.

WHERE THE NORTH BEGINS. (6,200
feet). Star, Rin Tin Tin (dog). A fine pic-
ture. Think it will please any audience. Pa-
trons liked the picture and said so. Moral
tone good and it is suitable for Sunday. Mrs.
J. B. Travelle, Elite Theatre, Placerville,
California.

WHERE THE NORTH BEGINS. (6,200
feet). Star, Rin Tin Tin (dog). This is the
most wonderful dog picture that I ever saw.
I had more comments on this picture than
any that I have run for months. Get be-
hind this one and boost it all you can, and
that won't be enough. Moral tone good and
it is suitable for Sunday. Had fair attend-
ance. George Cain, Frolic Theatre (20 seats).
Wildrose, North Dakota.

YOUR BEST FRIEND. (5 reels). Star,
Vera Gordon. Good in "spots," but too draggy.
Will just get by. Might go better in larger
places, but this class of picture always loses
us money. Too high at any price. Moral
tone good and is suitable for Sunday. Had
poor attendance. Draw town and country
class in town of 800. Admission 10-20-25.
Firkins and Law, Crystal Theatre (200 seats),
Moravia, Iowa.

Comedies

BUMPS. (EdueatlonnI). Nothing great
and nothing rotten about this. End has been
cut off, so it lacked the proper climax, but
we all know what that would have been.
Moral tone okay and it is suitable for Sun-
day. Had excellent attendance. Draw rural
and small town class in town of 286. Ad-
mission 1-25. R. K. Russell, Legion Theatre
(136 seats), Cushtng, Iowa.

CYCLIST. (Fox). Star, Clyde Cook. Good
slapstick comedy with a bicycle race that
had the kids standing up, yelling all the
way. Played to a fair Tuesday house and
pleased all present. Sorry did not get this
one on Saturday as that whirlwind windup
was certainly great. More like It, Clyde.
Moral tone okay and It sure is suitable for
Sunday. Draw mixed class In town of 1,000.
Admission 10-25, 15-35. H. H. Hedberg,
Amuse-U Theatre (200 seats), Melville.
Louisiana.

FRONT. (Tuxedo-Educational). Holy
Smoke! The second reel of this one kept
them in a continual uproar of laughter with
the hammock scene. A good one from Edu-
cational. Draw better class. Admission
10-15. C. A. Anglemire, "Y" Theatre, Naza-
reth, Pennsylvania.

INCOME TAX COLLECTOR. (Fox). Not a

laugh. The poorest of the rotten Sunshine
comedies. One of the kind that they make
in a half hour. Moral tone good. J. J. Span-
dan, Family Theatre, Braddock, Pennsyl-
vania.

MY FRIEND. (EdueatlonnI). Star, Lloyd
Hamilton. One of the best Lloyd comedies
ever played, and much better than a lot of
the big stars; got more laughs and com-
ments than did "Why Worry" and that Is
saying a lot I think. Moral tone, the best
and it Is suitable for Sunday. Had good at-
tendance. Draw mixed class In town of
4,500. Admission 10-30. M. C. Kellogg, Home-
stake Theatre (800 seats). Lead, South
Dakota.

POOR BOY. (EduciUionnl). Star, Lloyd
Hamilton. Fair comedy that will help out
any program. Nothing extra but It had a

few laughs in it so can't knock it. Lloyd
okay. Moral tone fair buit it is not suit-
able for Sunday. Draw mixed class in town
of 1,000. Admission 10-25, 15-35. H. H. Hed-
berg, Amuse-U Theatre (200 sets), Melville,
Louisiana.

RICE AND OLD SHOES. (F. B. O.). Best

DeHaven two reeler we ever played. Few
good laughs, which is unusual in this brand.
Moral tone okay. Draw neighborhood class
in city of 80,000. Admission 10-15. M. F.
Meade, Olive Theatre (450 seats). St.
Joseph, Missouri.

RAINDROPS. (C.inieo-Educationni). Star,

Jimmie Adams. Our first Cameo comedy and
it was received with a lot of laughs. If
the rest are as good as this they seem to be
a good one reel comedy bet. Draw better
class. Admission 10-15. C. A. Anglemire,
"Y" Theatre, Nazareth, Pennsylvania.

SUNSHINE COMEDIES. (Fox). These
comedies take well here and sure do get the
laughs. Should satisfy anywhere. Draw
farming class in town of 350. Admission 20-
35. C. W. Mills, Outlook Theatre (200 seats),
Outlook, Montana.

TWO WAGONS BOTH COVERED. (Pathe).

Star, Will Rogers. Positively a mistake to
play this anywhere the "Covered Wagon"
hasn't played. Comedy in Itself is poor ex-
cept to those who have seen the big picture;
to those it is a knockout. Moral tone good
and it is suitable for Sunday. Had poor at-
tendance. Draw farming class in town of
1,500. Admission 10-30, 25-50. J.' A. Harvey,
Jr., Strand Theatre (280 seats), Vacaville,
California.

UNCLE SAM. (Mermaid Comedy). Star,
Lee Moran. This one set them wild. The
kids darn near went crazy laughing at
Brownie the dog in this one. The best Mer-
maid yet. Draw better class. Admission
10-15. C. A. Anglemire. "Y" Theatre, Naz-
areth, Pennsylvania.

Serials

• '■EASTS OF PARADISE. (Universal). Star,
William Desmond. This is one of the best
serials now on the market. Interest holds
up to last and the action is so plentiful that
the most rabid of serial fans cannot com-
plain. William Desmond was star in this
one but the kids thought more of Joe Bono-
mo than Desmond. Would advise any of the
boys who play serials to be sure and book
this one as it will please anywhere. Moral
tone okay for serial and there is nothing
objectionable for running it on Sunday. At-
tendance, held up good. Draw general class
in town of 1,000. Admission 10-15, 15-35.

H. H. Hedberg, Amuse-U Theatre, Melville.
Louisiana.

HONEST HUTCH. (Goldwyn). Star, Will
Rogers. An old picture, inane and uninter-
esting. Moral tone good. Draw Americans
and Cubans. Admission 20-40. Ernest D.
Gruppe, Fausto Theatre (200 seats), Santa Fe,
Isle of Pines, West Indies.

WAY OF A MAN. (Pathe). Historical type.
Will not please If you are looking for sen-
sational stunt serial. Suits older patrons but
not the kids. Moral tone okay. Had good
attendance. Draw all classes in town oC

I, 000. Admission 10-20-30. C. T. Meisburg,
Harrodsburg Opera House (600 seats), Har-
rodsburg, Kentucky.

Short Subjects

BIG BOY BLUE. (Unlvrrmil). Star, Billy
Sullivan. Last of the fourth "Leather Push-
ers," which went over good. This is one of
best of series and I am sorry no more
"Leather Pusher" series are being made.
Played the entire four series and found
them to be good. Boys, if you haven't played
them get busy and book 'em before the
films are worn out. Moral tone fair. Ques-
tionable for Sunday because some might ob-
ject to prize fighting. Draw mixed class In
town of 1,000. Admission 10-25, 15-35. H.
H. Hedberg, Amuse-U Theatre (200 seats).
Melville, Louisiana.

EDUCATIONAL SUBJECTS. (Fox). They
are all good, but I don't think they have
pulled any extra business for me. The Class
that they might appeal to most are not regu-
lar "movie" fans. Had poor attendance.
Draw town and country class in town of 700.

192

MOVING PICTURE WORLD

May 10, 1924

Admission 10-25. J. B. Carter, Electric The-
atre (250 seats), Browning, Missouri.

FIGHTING BLOOD NEW SERIES. (F. B.

O.). Star, George O'Hara. Excellent two-reel
productions, but they have lost money for
me. In fact business is mighty poor on
everything. It's a real job to make money
on anything. Had poor attendance. Draw
town and country class in town of 700. Ad-
mission 10-25. J. B. Carter, Electric Theabre
(250 seats), Browning, Missouri.

LEATHER PUSHERS. (Universal). Star,

Reginald Denny. Boys, play all these, first,
second, third and fourth series. We are play-
ing last of the third series now. They simply
pull 'em in. Best drawing card I have had.
All good pep and ginger in all I have played.
Moral tone good, but they are not suitable
for Sunday. Had fine attendance. Draw
mostly mill people in town of 2,100. Admis-
sion 11-22. J. B. Stanley, Everybody's The-
atre (250 seats), McColl, South Carolina.

PATHE REVIEW. (Pathe). I run these

every week and find them to be very good.
1 use these to open up a show and they go
over okay, as good as any short subject 1
have ever used for the same purpose. Moral
tone okay and it is suitable for Sunday.
Draw mixed class in town of 4,000. Admis-
sion 10-25-35. Thomas L. Barnett, Finn's
Theatre (GOO seats), Jewitt City, Connecticut.

Miscellaneous

BROKEN SILENCE. (Arrow), atai
(5,927 feet). Did fair business on this James
Oliver Curwood picture. Poor direction and
poor cast. Hardly above the program class.
Moral tone fair. Had fair attendance. Draw
high and middle class in city of 12,000. Ad-
mission 10-40. C. B. Hartwig, Antlers Thea-
tre (500 seats), Helena, Montana.

BUTTERFLY RANCH. (Standard). Star.
Neal Hart. A good picture where action is
necessary, in five reels. This is an old ti.Tie
western that will pull 'em in and keep 'em.
Good moral tone. O. K. for Sunday. Had
good attendance of miners and factory peo-
ple from town of 900. Admission, 10-25. Lee
Dillingham, Kozy Theatre (250 seats), Nor-
tonville, Kentucky.

DARING YEARS. (Equity). Star cast.
(6,782 feet). Only a fair program picture.
They will stick exhibitors on prices, if you
listen to the line they hand you. What the
other man is doing with the picture that's
not you. Had poor attendance. Draw mixed
class in town of 2,500. Admission 10-25.
J. H. Watts, Scotland Theatre (600 seats).
Laurinburg, North Carolina.

DEAD OR ALIVE. (Arrow). (5 reels).
Star. Jack Hoxie. Just a good ordinary
Western. Will go good with Hoxie fans, but
not as good as Vniversal's Hoxies. Moral
tone good, but it is not suitable for Sunday.
Had fair attendance. Draw small town and
country class in town of 400. Admission 10-
25. Roy E. Cline, Osage Theatre (225 seats),
Osage, Oklahoma.

DEMPSEY-FIRPO FIGHT. (State Right).
This picture was good, also print was in
good shape. Had very few women; mostly
men. Had very good attendance. Draw all
classes in town of 800. Admission 10-20. W.
C. Herndon, Liberty Theatre (250 seats).
Valiant, Oklahoma.

DRUMS OF JEOPARDY. (State Right).
Star, Elaine Hammerstein. In my estimation
her latest and greatest, as it has a good
plot. Moral tone okay and it is suitable for
Sunday.- Had fair attendance. Draw mixed
class in town of 3,000. Admission 10-20.
Charles Martin, Family Theatre (300 seats),
Mt. Morris, New York.

GOLD MADNESS. (Renown). Star, Guy
Bates Post. (5,860 feet). The poorest Cur-
wood we ever used. Miscast. Scenery was
beautiful. Plot poor. Moral tone fair, but it
is not suitable for Sunday. Had poor attend-
ance. Draw general class in town of 1,000.
Admission 10-25. Welty & Son, Midway The-
atre (500 seats), Hill City, Kansas.

FIGHTING STRAIN. (State Rights). Star,
Xeal Hart. This is a good Western or North-
west picture. Hart does some good playing,
although not up to his standard of Westerns.
I have played 'em all. Not suitable for Sun-
day. Had good attendance. Draw mostly
mill people in town of 2,100. Admission 11-
22. J. B. Stanley, Everybody's Theatre (250
seats), McColl, South Carolina.

FLAMING HEARTS. (Independent). Star,
J. B. Warner. Ordinary program picture.
Played it one day and starved. Moral tone
good. Had rotten attendance. J. J. Spandan.
Family Theatre, Braddock, Pennsylvania.

HAS THE WORLD GONE MAD? (Equity).
Star cast. (6,047 feet). Oh, man, how this
title and advertising did bring them in the
first night, but how my people did kick as
they went out. Tne second night's business
was bad. Personally I believe this is a fairly
good drama, but my people did not take
kindly to it. They expected a second "Flam-
ing Youth," and naturally were disappointed.
Moral tone fair, but it is not suitable for
Sunday. Attendance started good, but fell
down. Draw all classes in small town. Ad-
mission 10-33. M. W. Larmour, National
Theatre (450 seats), Graham, Texas.

KING CREEK LAW. (Photodrama). Star,
Deo Maloney. Not much of a Western, with
little action. Nothing to get excited about.
Suitable for Sunday. Had good attendance.
Draw working class in city of 14,000. Admis-
sion 10-20. G. M. Bertling, Favorite Theatre
(187 seats), Piqua, Ohio.

LITTLE RED SCHOOL HOUSE. (Arrow).
Star cast. (5.760 feet). Rotten. Poor busi-
ness. Don't play it. Moral tone no good and
it is not suitable for Sunday. Had poor at-
tendance. Draw mixed class in city of 36,000.
Admission 25-35. C. D. Buss, Strand Theatre
(700 seats). Easton, Pennsylvania.

LUCK. (C. C. Burr). Star, Johnny Hines.
(6 reels). Good comedy. Suitable for Sun-
day. Had fair attendance. Draw high class
in city of 10,000. Admission 10-25. Paul
Bancroft, Pastime Theatre (500 seats), Cosh-
octon, Ohio.

LUCK. (C. C. Burr). Star, Johnny Hines.
(6 reels). All Johnny Hines' features please
my patrons, which are of a mixed small town
type; still they seem to be more critical than
larger towns. This picture has action, punch
and pep of the kind that puts it over. Moral
tone good and it is suitable for Sunday. Had
very good attendance. Draw mixed class in
town of 4,500. Admission 10-30. M. C. Kel-
logg, Homestake Theatre (800 seats), Lead.
South Dakota.

LUCK. (C. C. Burr). Star, Johnny Hines.
(6 reels). A farce comedy running to slap-
stick. Play it as a comedy feature, but not
as a story. Did fair business and pleased
comedy fans. Moral tone okay and it is suit-
able for Sunday. Had fair attendance. Draw
farming class in town of 1.500. Admission
10-30. J. A. Harvey, Strand Theatre (280
seats), Vacaville, California.

MILE A MINUTE MORGAN. (State Right).
Star cast. Nothing to it. Has not got any-
thing. Has got a prize fight In it that's a
joke. Suitable for Sunday. Had good at-
tendance. Draw working class in city of
13,000. Admission 10-20. G. M. Bertling, Fa-
vorite Theatre (187 seats), Piqua. Ohio.

MOTHER ETERNAL. (Graphic). Star,
Vivian Martin. (7,000 feet). A very, very good
picture. If you care to book good pictures
you cannot go wrong to buy this one. It will
please ninety-five per cent. Not a very good
drawing title, but you can boost this picture.
It will hold to all you say. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw rural and city class in town
of 1,300. Admission 10-20. A. Kenss. Com-
munity TTieatre (500 seats). New Athens,
Illinois.

PRAIRIE MYSTERY. (5,000 feet). Star
cast. Very poor picture. No business. R. E.
Johnston, Lincoln Theatre, Sterling, Illinois.

TEMPORARY MARRIAGE. (Principal).

Star, Kenneth Harlan. (7 reels). A good
program picture. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw mixed class in town of 3,000. Admis-
sion 10-20. Charles Martin. Family Theatre
(300 seats), Mt. Morris, New York.

TEMITATION". (C. B. C.) Star. Eva Novak.
(6,500 feet). A modern jazzy picture of dis-
contented married folks. Good moral lesson
via jazz party route. Pleased about ninety-
five per cent. Moral tone good and it is suit-
able for Sunday. Had average attendance.
Draw neighborhood class in city of 80,000.
Admission 10-15. M. F. Meade, Olive Theatre
(450 seats), St. Joseph, Missouri.

TEMITATION. (C. B. C. ) Star, Eva Nova*.
(6,500 feet). People rather liked this one
and the comments were favorable. Brought
fair attendance. City of 110,000. Admission
10-20. Al. C. Werner. Royal Theatre, Read-
ing, Pennsylvania.

UNKNOWN PURPLE. (Truart). Star cast.
(6,950 feet). Very good for its kind. Suitable
for Sunday. Had fair attendance. Draw all
classes in city of 10,000. Admission 10-20.
Jos. S. Rapalus. Majestic Theatre (850 seats),
Easthampton, Massachusetts.

VALLEY OF LOST SOULS. (State Right).
Star cast. Ordinary program picture of the
northwoods. Moral tone good, but it is not
suitable for Sunday. Had good attendance.
Draw small town and country class In town
of 400. Admission 10-25. Roy E. Cllne, Osage
Theatre (225 seats), Osage, Oklahoma.

WESTERN FEIDS. (Arrow). Star, Edwin
Cobb. If this fellow is an actor then so am
I. Can't see him at all. Don't do anything
and couldn't if tried. Suitable for Sunday.
Had good attendance. Draw working class
in city of 13.000. Admission 10-20. G. M.
Bertling, Favorite Theatre (187 seats), Piqua,
Ohio.

Scenes from "Trouble Brewing," Larry Semon's latest comedy for Vitagraph.

May 10, 1924

MOVING PICTURE W OR. I D

193

EAST and WEST claim this Best
Comedy Bet of the Season

NEW YORK CITY

New York Tribune Morning Telegraph

"The 'Galloping Fish' is one of the "Would make a censor laugh right
funniest pictures we ever saw, and out loud — 'Galloping Fish' is a
reason we didn't scream was because comedy winner. If you want to
we had a sore throat." laugh out loud, trot down and see

this."

LOS ANGELES

Sunday Times

"So far as I am concerned, the high point of entertainment in the movies
is 'Galloping Fish.' My vocabulary is too limited to express my huge
delight over this picture." — Helen Klumph.

3xrAt national 9ictureA

The Shot

that was

heard

Round
theWorld

was fired in
1776 • Bui
that was
he fore

RE WORLD

May 10. 1924

Scenes from the forthcoming F. B. O. release, "A Woman Who Sinned," a Finis Fox
production, starring Mae Busch, Irene Rich and Morgan Wallace.

Will Hays Tells Pen Women
Scenario Needs of Industry

THE scenario needs of the industry were
discussed last week by representatives
from the scenario departments of a
number of producing companies, who at-
tended the annual meeting in Washington,
D. C, of the League of American Pen
Women. The moving picture, from the stand-
point of the author and scenario writer,
was discussed during the sessions, with a
view to bringing about a closer and more
intimate contact between the writer and
the scenario department.

Unable to attend the convention in per-
son, Will H. Hays, president of the Motion
Picture Producers and Distributors of
America, sent a letter to Miss Laura Thorn-
borough, of the motion picture department of
the league, setting forth the organization's
attitude on the scenario question. This let-
ter was read to the league by Col. Jason
Joy, of the committee on public relations.

Mr. Hays declared that the idea which
prevails that the industry does not want
stories written especially for the screen
but prefers stories that have made a hit in
book form or on the stage is mistaken; that
the scenario from the unknown author is
scanned as carefully as that from the most
famous. But before submitting scenarios,
authors who have had no screen experience
should carefully mold their stories so that
they may be adapted to picturization. Even
authors who have made a national reputa-
tion by their stories or plays often fail to
produce a workable scenario.

"Not one in each thousand so-called orig-
inal stories offered for picturization is really
picturable, I am told," Mr. Hays wrote, "and
that is because the author has not troubled
to learn screen requirements."

Mr. Hays, for the guidance of the pen-

women, also stressed the fact that many
things that "get by" in print or on the stage,
are not acceptable for the screen.

"Our association is determined,'' he said,
"to do everything possible to prevent the more
or less prevalent type of book from making
any serious inroad toward becoming the
prevalent type of picture; to try to make
certain that there is recognition of the fact
that that which may be produced in a spoken
drama, or written in a book or newspaper,
in many instances cannot be made the sub-
ject matter of a motion picture; to try to
make certain that only books or stories art-
used which are of the right type for screen
presentation; to avoid the picturization of
books or plays which can be produced only
after such changes as to leave the producer
subject to the charge of deception; and to
avoid using titles which are indicative of a
kind of picture which could not be pro-
duced, or by their suggestiveness seek to
obtain attendance by deception, a thing
equally reprehensible."

Clever F. B. O. Boys!

Frank Leonard and Louie Kramer of the
Film Booking Office's publicity and exploita-
tion staff again pulled the army tie-up stunt
this week for F. B. O.'s Emory Johnson spe-
cial, "The Spirit of the U. S. A." The stunt
was repeated in the heart of Manhattan's
Great White Way. This time, however,
Louie and Frank went the army one better.
They got the government, in addition to
flaring powerful searchlights on F. B. O.
banners, to go 50-50 on the printing ex-
penses of circulars which exploited the pic-
ture in big type and made mention of the
recruiting on the back.

May 10, 1924

MOVING PICTURE WORLD

195

Eastern Missouri and Southern Illinois
Merged Into One Body at Convention

THE motion picture theatre owners of
Eastern Missouri and their brethren
in Southern Illinois merged into one
body, *.o be known henceforth as the Motion
Picture Theatre Owners of Eastern Mis-
souri and Southern Illinois, at a convention
held in the Elks Club Hall, St. Louis, Mo.,
on Tuesday, April 22. The new body will
be affiliated with the Motion Picture Thea-
tre Owners of America, and resolutions
pledging unwavering and steadfast support
to the national organization were passed
unanimously. National President Sydney S.
Cohen was also roundly praised in suitable
resolutions put through without a dissent-
ing vote.

I. W. Rodgers, Poplar Bluff, Mo., and
Cairo, 111., theatre owner, was selected as
president of the new body. He was former-
ly president of the Motion Picture Theatre
Owners of Eastern Missouri and was picked
for that place a year ago with a view of his
fitness to fill the chair as the head of a joint
body representing exhibitors of both East-
ern Missouri and Southern Illinois, as he
has theatres in both territories. Heretofore
the Southern Illinois exhibitors were part of
the Illinois state body, but Chicago was so
far away the national organization consid-
ered it best to give the Eastern Missouri
body jurisdiction over that section of Illinois
south of the Chicago film zone, especially in
view of the fact that the exhibitors of that
territory obtained film from St. Louis and
in other ways had interests identical with
those of the Eastern Missouri exhibitors.

The other officers selected were: First
vice-president, John F. Rees, Wellsville, Mo.;
second vice-president, W. W. Watts, Spring-
field, 111.; third vice-president, Charles G.
Goodnight, De Soto, Mo.; fourth vice-presi-
dent, J. C. Hewitt, Robinson, 111.; fifth vice-
president, F. E. Yemm, Duquoin, 111.

L. C. Hehl, manager of the Woodland The-
atre, St. Louis, who resides at 3242 South
Jefferson avenue, St. Louis, was re-elected
as secretary, while Fred Wehrenberg, owner-
manager of the Melba and Cherokee thea-
tres, St. Louis, continues as treasurer for
the merged body, having filled those posts
for the Eastern Missouri organization, while
W. O. Reeves of St. Louis is sergeant-at-
arms.

The executive committee as selected is
representative of the St. Louis, Eastern Mis-
souri and Southern Illinois exhibitors, being
as follows: Spyros Skouras, St. Louis, Mo.;
H. M. E. Pasmezoglu, St. Louis; J. L. Calvin,
Washington, Mo.; Joseph Mogler, St. Louis;
William McNamara, Virden, 111.; R. H.
Clarke, Effingham, 111.; S. E. Pertle, Jersey-
ville, 111.

Delegates to the national convention in
Boston, Mass., on May 27, 28 and 29, were
named as follows : From Missouri, H. M. E.
Pasmezoglu, St. Louis; Robert Stempflc,
St. Charles, Mo.; Joseph Mogler, St. Louis;
Fred Wehrenberg, St. Louis; Spyrus Skou-
ras, St. Louis; I. W. Rodgers, Poplar Bluff,
J. L. Calvin, Washington, and Fred N.
Hoelzer, St. Louis. From Southern Illinois,
S. E. Pertle, Jcrseyville; W. W. Watts,
Springfield; F. E. Yemm, Duquoin; H. T.
Loeper, Springfield; O. L. Kern, Buckner;
Robert Clusterm, Belleville; F. S. Russell,

Shelbyville; Steve Farrar, Harrisburg; John
Marlowe, Herrin, and Walter Thimmig,
Duquoin.

The attendance at the gathering was very
good approximately 100 exhibitors from
Eastern Missouri and Southern Illinois be-
ing on hand, while the banquet at noon time
which was addressed by Lieutenant Governor
Hiram Lloyd of Missouri; Elliott Dexter,
star of "By Divine Right," (F. B. O.) and
Assistant Building Commissioner Christobcl
was attended by many other exhibitors and
representatives of the various exchanges in
St. Louis.

The business of the convention moved
forward with speed and utmost smoothness,
there being no friction and little time con-
sumed on incidentals. The matters taken up
related strictly to the exhibitors' vital prob-
lems. The general view was to work out
these questions in a manner equitable to all
interests involved. Joseph Mogler. vice-
president of the Motion Picture Theatre
Owners of America, told of the efforts now
being made to solve the music tax problem
and to eliminate the theatre seat tax and
the tax on admissions up to 50 cents. In this
connection a resolution was passed com-
mending the national organization for its
work and another directing exhibitors of
the territory to get in touch with their Con-
gressmen and Senators and urge a favorable
vote on the measure designed to solve the
taxes not cutting so deeply into the revenues
of the motion picture theatre owners of the
country.

Lieutenant-Governor Lloyd declared him-
self in favor of permitting the general pub-
lic to act as its own censors, instead of some
board of super-citizens passing on all pic-
tures. He said that he could not see why
a board of censors in New York or Ohio
should dictate the kind of pictures the peo-
ple of St. Louis or Southern Illinois should
view.

"I don't mean to say that there should be
no censorship," he continued. "There are
some pictures which should be suppressed.
But we should not legislate so as to handi-
:ap the citizens of another state. We have
passed that day of isolation. What happens
in New York is known in San Francisco
within a few minutes. There should be co-
operation in the laws regulating motion pic-
tures.

"The motion picture industry has brought
us an amusement not costly and in the main
instructive. I don't think the movies have
caused any divorces. On the contrary, I
think that they have kept more than one
married man straight.

"The motion picture theatre owners can be
relied upon to do the right thing. I know,
probably because they know that that is the
best course for them. But nevertheless they
can be relied upon to do the right thing no
matter what the motive is behind their ac-
tions."

Dexter made a brief talk touching on his
experiences in the movies and the strides
made by the industry. Christobel compli-
mented the motion picture theatre owners of
St. Louis for the co-operation they have
given to the city's building department in safe-
guarding the picture fans. He touched on

the advance of the industry from the tent
show days to the present time, when St.
Louis has picture palaces that compare favor-
ably with any theatres throughout the whole
world.

President I. W. Rodgers acted as toast-
master at the banquet and introduced the
various speakers. Lieutenant Governor Lloyd
made a big hit with the exhibitors present.
He recently announced himself as a candidate
for the Republican nomination for Governor
subject to the primary elections next
August, and in some quarters is considered
the best bet for the head of the next Mis-
souri administration. Needless to say the ex-
hibitors of Eastern Missouri and elsewhere
throughout the state would not be opposed to
a governor entertaining so fair views on the
question of censorship and other matters
vital to the interest of the exhibitors as
does Lloyd. More than one of those who
heard his talk can be banked upon to cast
their votes for him next August.

The theatre owners and managers who
registered for the convention of the Eastern
Missouri and Southern Illinois Motion Pic-
ture Theatre Owners convention at the Elks
Club, St. Louis, Tuesday, April 22, included:

I. W. Rodgers, Cairo, 111., and Poplar Bluff,
Mo.; W. W. Watts, Springfield. 111.; H. T.
Leoper, Springfield, 111.; P. L. Kern. Buckner,
111.; N. A. Culbreath, Carthersville, Mo.;
Charles G. Goodnight, Desto, Mo.; W. O.
Reeves, St. Louis; C. C. Craven, Lilburne,
Mo.; John Beler, New Madrid, Mo.; Noah
Bloomer, Belleville, 111.; F. E. Schmitt, Po-
cahontas, III.; H. Imming, Newton, III.; R.
H. Clarke. Effingham, 111.; H. R. Rosendohl,
Cutler, 111.; L. C. Hehl, Woodland Theatre,
bt. Louis; J. P. Meehan, St. Louis; Mr. and
Mrs. A. Hull, Dupo, 111.; J. L. Calvin, Wash-
ington, Mo.; C. H. Horseman. Chaffee, Mo.; H.
A. Robinson, Oran, Mo.; Joe Hewitt, Rob-
inson, 111.

F. S. Russell, Shelbyville, 111.; A. J.
Moeller, New York, N. Y.; R. E. Atkins,
Elksv.lle, 111; Joe Ogolini, Dowell, 111.; F. E.
Yemm, Duquoin, 111.; A. Keuss, New Athens,
111.; S. E. Pertle, Jerseyville, 111.; F. Calhoun,
St. Louis; William McNamara, Virden, 111.; F.
Robinson, Irma Theatre, St. Louis; Charles
Goldman, Rainbow Theatre, St. Louis; Frank
Spyros, Marquette Theatre, St. Louis; Harry
Nash and Mike Nash, King Bee Theatre, St.
Louis; J. F. Rees, Wellsville, Mo.; O. Lehr,
Rex Amusement Company, St. Louis; Richard
Stempfle, St. Charles, Mo.; C. R. Wahl, Wood-
river, 111.

A.W. Worcester, Woodriver, III.; A. M. Beare,
Chester, 111., Charles Warner, St. Louis, Mo.;
H. Levy H.ghland, 111.; J. P. Wagner, Ameri-
can, St. Louis; J. Kotnik, McNair, St. Louis;
Harry Norack, Hudson Theatre, St. Louis; J.
Geegan, Hudson Theatre, St. Louis; Spyros
Skooras, Grand Central Theatre and St. Louis
Amusement Company, St. Louis; George
Meyer, Capitol Theatre, St. Louis; J. H.
Blowitz and A. D. Pappas, Virginia Theatre,
St. Louis; Gus Kerasotas, Springfield, 111.;
Mrs. A. L. Ketchum, New Aubert, Plaza and
Chippewa theatres, St. Louis, Mo.; Tommy
James, Comet Theatre, St. Louis; H. M. E.
Pasmezoglu, Delmar, Congress and Criterion
theatres, bt. Louis.

S. Hoiwitz, Red Wing Theatre, St. Louis;
Fred Heelzer, Ivory and Marguerite theatres,
St. Louis; W. K. Sine, Springfield, 111.; James
J. Reilly, Princess Theatre, Alton, 111.; Tom
Reed, Duquoh, 111.; Bob Cluster, Belleville
and Johnston City, 111.; J. A. Seipker, Web-
ster Groves, Mo.; F. B. Harris, Maplewood,
Mo.; John Walsh, St. Louis; Maury Stahl,
Pageant Theatre, St. Louis; J. Brinkmeyer,
Grand-Florissant, St. Louis; O. L. Becker,
111.; Julius Mueller, Creve Coeur, Mo.; Chris
Eftheim, Sar Theatre, St. Louis, and Joe
Walsh, Bridge Theatre, St. Louis. Every
film exchange In St. Louis was represented
at the banquet at noon.

MOVING PICTURE WORLD

May 10, 1924

The Shot

that was
heard

Round

the World"

was fired in
Y176 * Bui
that was
he fore

JBBr-'

Scenes from "Hold Your Breath," a Christie comedy released by W. W. Hodkinson
Corporation. Dorothy Devore is featured.

Big Exploitation Campaign

'Spirit of the U. S. A.

THE Film Booking Offices announce
the definite release date of Emory
Johnson's fifth production, "the Spirit
of the U. S. A.," co-starring Mary Carr and
Johnnie Walker, will be May 12. F. B. O.
already has started its high-pressure adver-
tising and exploitation campaign on the big
Johnson feature, which promises to be one
of F. B. O.'s best box-office attractions of
the year.

The initial stunt on "The Spirit of the
U. S. A." was a recruiting tie-up with the
212th Artillery, Anti-Aircraft, of the New
York National Guard. An encampment was
held in Times Square, more than 1,000 sol-
diers, 400 horses and riders, motor lorries,
tanks, machine guns and other equipment
of modern warfare taking part in the stunt.
Banners advertising the forthcoming John-
son production were tied onto the motor
lorries and tanks and carried by the regi-
mental band, 35,000 heralds advertising "The
Spirit of the U. S. A." on one side, and the
212th Artillery on the other were distrib-
uted by the soldiers.

The stunt on Times Square was the start
of the exploitation campaign in New York
City and throughout the country. The same
thing will be repeated in all parts of New
York City. Four parades, down Broadway,
are also scheduled for the near future.

Another interesting feature of F. B. O.'s
stunt is that the various commanders have
indicated they are willing to help first runs
and subsequent runs in repeating the re-
cruiting stunt. In addition to this, they will
lend the theatres all kinds of war parapher-

nalia, guns, gas masks, wagons, horses and
a thousand and one things that an exhib-
itor can use as a lobby display for ballyhoo
purposes.

Another thing that will help exhibitors in
securing the co-operation of National Guard
commanders is the fact that the huge battle
scenes were filmed with the complete co-
operation of the U. S. Government at the
army reservation in San Francisco, the Pre-
sidio, while more than 600 feet of battle
scenes were contributed by the war depart-
ment, the scenes having been filmed by
doughboys under fire in France. These pic-
tures have never before been shown on a
screen.

"Being Respectable" Cast

Warner Brothers announce completion of
the cast for "Being Respectable," from
Grace Flandrau's novel. Marie Prevost and
Monte Blue head the list of players, which
includes Louise Fazenda, Irene Rich, Frank
Currier, Eulalie Jensen, Kenneth Gibson and
Lila Leslie.

Fox Changes Title

Fox announces that "Romance Ranch"
has been selected as the final title for the
latest John Gilbert attraction which is be-
ing produced at the Fox West Coast Studios
under the working title of "Colorau." This
program picture is scheduled for release in
June.

May 10, 1924

MOVING PICTURE WORLD

197

Constructive Business Sessions to

Feature Theatre Owners' Convention

REPORTS made at the joint session of
the National Convention Committee
and the Massachusetts Committee in
Boston this week showed that very gratify-
ing advances were recorded on the matter of
arranging for the national meeting of the
Motion Picture Theatre Owners of America,
which will be held in that city on May 27,
28 and 29.

National President Sydney S. Cohen,
Chairman M. E. Comerford of the Convention
Committee, Dave Adams, president of the
New Hampshire Motion Picture Theatre
Owners, State President E. M. Fay of the
Rhode Island theatre owners, William Ca-
doret of Illinois, M. J. O'Toole and others
represented the national organization, and
State President Jacob Lourie, of the Massa-
chusetts theatre owners, Harry Wasserman,
chairman of the Massachusetts Convention
Committee; Ernest Horstman, the executive
secretary, and a large number of theatre
owners from Boston and other cities made
reports on the detail convention arrange-
ments.

The following members of the Massa-
chusetts organization and Convention Com-
mittee were also in attendance: Patrick F.
Lydon of South Boston, Joseph Woodhcad
of Clinton, A. Locatelli of Lexington, Al
Somersby, Stanley Sumner, Charles H. Ross,
Moe Silver, Charles W. Hodgdon, Phillip
Markell and Philip Smith of Boston; Frank
J. Howard of Brookline, Nathan Yamins of
Fall River, William E. Dowlin of East Bos-
ton, Gordon Wrighter of Springfield and
Elmer R. Daniels of Worcester.

President Cohen reported that thirty-one
states already have reported to the national
headquarters in the matter of being repre-
sented at the convention, a big advance over
previous years one month before the con-
vention date, and that this presaged a con-
vention in Boston which would surpass all
previous efforts of the organization in this
connection. He reported that unusual enthu-
siasm prevailed respecting the advances made
in the matter of national legislation,
especially that directed toward the repeal
of the Seat and Admission Taxes and the
modification of the Copyright Laws to set
aside the Music License Tax. The amount
of money saved theatre owners in this rela-
tion, he said, would total millions of dollars
annually and exhibitors generally now
realized that this and other forms of sub-
stantial advancement would have been im-
possible without the concerted theatre owner
power exerted through national organization.
Mr. Cohen also reported briefly on the gen-
eral condition of organization in the nation,
all phases of which will be presented in
detail by him at the national convention.

Joseph W. Walsh, president of the Con-
necticut theatre owners, reported the co-_
operation of the three owners of his state
in the convention activities, and E. M. Fay,
president of the Rhode Island organization,
and Dave Adams, of the New Hampshire
unit, reported similarly.

National Director M. E. Comerford made
a pointed address on the work of oragniza-
tion generally, in which he pointed out the
many difficulties with which theatre own-
ers are forced to contend and urged that a
compact business organization was very

essential to the growth and development of
the exhibitor's business.

The convention sessions will open on Tues-
day morning, May 27, at 10 :30 o'clock
promptly in the main banquet hall of the
Copley Plaza Hotel. Special conveniences
for the theatre owners in this relation have
been provided by Manager Fogg of the
hotel. The delegates will occupy the main
floor of the hall and visitors will be accom-
modated on the spacious balconies.

Governor Channing H. Cox of Massa-
chusetts and Mayor James W. Curley of
Boston will formally welcome the delegates
on behalf of state and city. Responses will
follow and then the detail work of the con-
vention will commence at once. On account
of the vast amount of work to be handled
there, a session may be held on Tuesday
night.

The convention banquet will be held in the
same room on Wednesday night and the con-
cluding sessions of the convention on Thurs-
day. It was definitely decided to confine the
entire work of the convention to business
matters and no contribution of money will

RECENTLY the writer was in receipt o:
an invitation extended by Mr. G. C.
Ziliotto, New York City, to view a new
panoramic motion picture camera, the in-
vention of Mr. Filoteo Alberini, of Rome,
Italy — the man who, I am advised, opened
the first motion picture theatre in Italy, and
who is responsible for a number of inven-
tions relating to the motion picture industry.

In the past I have not been at all en-
thusiastic about panoramic motion pictures,
because of the fact that special apparatus
was required to project them and because of
the further fact that an extra width was re-
quired in the projected picture. This latter
was, as I saw the matter, highly undesirable
in a very large proportion of our theatres in
which the front rows of seats were and are
quite close to the screen.

What Mr. Ziliotto asked me to look at,
however, seemed to be something else again.
Apparently he proposed panoramic pictures
with ordinary projectors and the regular
width projected picture, so I went down
and looked the thing over. Here h what I
found :

The invention of Mr. Alberni provides
for the taking of motion pictures, including
any desired angle irrespective of the focal
length of objective used in the camera. It
amounts literally to taking panoramic pic-
tures at any desired rate of speed. And
when I say "panoramic pictures," I mean
exactly that. The objective pivots when the
picture is being taken, the film passing be-
fore the lens in a curve — the segment of a
circle — and the lens swings in front of it.

Reciprocal motion? No! Not at all.
That would be impractical. The lens swings
in a complete circle. In other words it
whirls around endwise sixteen or more times

be asked, as the matter of financing the
affairs of the organization will be covered
in committee reports.

The management of the Copley Plaza Hotel
reports that many reservations have already
been made and it is essential that theatre
owners make arrangements along these lines
as soon as possible.

Entertainment features will surpass ail
previous efforts and this is made possible
because of the varied elements of interest
in and around Boston associated with early
American history, the beautiful harbor and
other points which have a special appeal to
all. The Massachusetts committee has pro-
vided lines of entertainment which will take
up all of the spare time of the delegates
and visitors.

The City of Boston, through the courtesy
of Mayor Curley, has arranged a harbor
trip on city steamships which will cover a
radius of over fifty miles, during which time
all the city fire boats in full action will circle
around the other ships. Trips on land to
Bunker Hill, Lexington, Concord and other
points have also been arranged.

per second, being "open" to the curve of the
film every time its business end comes be-
fore it.

The negative film is wider than standard,
its width being dependent upon the angle it
is wished to include with a lens of given
focal length. Using a 35 millimeter focal
lens and limiting the angle to 65 degrees,
the over-all width of the negative will be
just two inches. The negative picture will
be 1%" wide by one inch high. In th<:
process of printing the dimensions will be
reduced to fit standard film, so that the
panoramic picture may be projected with
the ordinary projector without any change
whatsoever. The picture will, under this
condition, be the same as the regular pic-
ture, except that its height will be 3/5 of
the width, instead of 34. However, the re-
maining space in the frame, above and be-
low the picture, will be printed opaque, so
that that is alright.

By this process the close-up feature is
retained, together with the wide field as a
background. We shall therefore have a true
panoramic picture, taking in any desired
width of scene, projected to fit the present
theatre screen by the present projectors, and
that's that. I saw positive film and it cer-
tainly looked sharp and first class in every
way, so far as I could judge without actual
projection. The projection I expect to view
shortly.

In my opinion Mr. Alberini's invention will
find a place in the industry.

P. C. Taylor Joins F. B. 0.

P. C. Taylor has resigned as sales man-
ager in Canada for Universal to accept posi-
tion as general manager in Canada for
F. B. O.

Panoramic Motion Pictures
a Success with New Invention

F. H. RICHARDSON

198

MOVING PICTURE WORLD

May 10, 1924

FILOTEO ALBERINI
President of Maidina Pictures, Inc.

Enters American Field

Alberini, Italian Pioneer, Heads New
Maidina Pictures, Inc.

An event of significance to both the mo-
tion picture industry and the general public
is the arrival in this country of Comm.
Filoteo Alberini of Rome.

The Commendatore is internationally
known as a pioneer of the cinema. He is
credited as being among the first to give a
commercial impulse to the cinematograph
in Europe by opening one of the first houses
for the presentation of pictures at popular
prices in the city of Florence. Italy, in 1898.

He founded the Cines Company of Rome
and was its technical director. He is now
president of Maidina Pictures, Inc., a re-
cently organized corporation, of which he is
also technical director.

SantelPs Second

Al Santell's new production for Film
Booking Offices, "Fools in the Dark," star-
ring Matt Moore and Patsy Ruth Miller,
has been completed at the F. B. O. Holly-
wood studios. It is Santell's second produc-
tion for the distributing company, his other
being the successful "Lights Out," from the
Broadway stage hit by Paul Dic'<ey and
Mann Paige. The new production was
based on an original story by Bertram Mill-
hauser. In the cast are Bertram Grasby,
Charles Belcher and Tom Wilson.

Reports Gains in Sales

Vitagraph's Big Drive for Summer
Business Showing Results

Vitagraph's ten-week drive for summer
business in all exchanges is now in its third
week. Gains in all territories are being re-
ported. John B. Rock, general manager,
upon his return from a flying visit to the
Middle West and Northwest, announced his
great satisfaction at the results in the ter-
ritories he visited.

Four specials are to be released by Vita-
graph this summer, "Borrowed Husbands,''
"Between Friends," "The Code of the Wil-
derness," and "The Strength of Desire." In
these pictures the exhibitor is getting brand
new productions for summer runs. "Be-
tween Friends" will have its Broadway
premiere at the Rivoli Theatre on May 11,
and "Borrowed Husbands'' will have a
Broadway run shortly after. David Smith,
producer for Vitagraph, is now finishing
"The Code of the Wilderness," picturized
from the novel by Charles Alden Seltzer,
and J. Stuait Blackton is in the last week
of shooting "The Strength of Desire," adapt-
ed from the novel by E. Phillips Oppenheim.

In addition to these Vitagraph specials
Whitman Bennett's "Virtuous Liars," a so-
ciety drama, and "One Law for the Woman,"
a thrilling melodrama adapted by Charles E.
Blaney from his famous stage play, are open
for booking dates.

Larry Semon's Latest

Larry Semon plays a comedy dry agent in
his newest release by Vitagraph, "Trouble
Brewing," and manages to poke a lot of in-
nocent fun at the situations which the en-
forcement act has produced throughout the
country, according to published reports. He
has as a foil Babe Hardy and his leading
woman is Carmelita Geraghty. Bill Hauber,
Al Thompson and Pete Gordon contribute
to the fun. Semon has created new gags
and marvelous thrills in this newest offer-
ing. This is the fourth of the Larry Semon
comedies offered to the exhibitor by Vita-
graph this year.

Rialto Books "Maytime"

Max Roth, general sales manager for Pre-
ferred Pictures Corporation, announces that
B. P. Schulberg's production, "Maytime,"
has been boo<ed by Dr. Hugo Riesenfeld for
the Rialto Theatre.

This picturization of Rida Johnson Young's
play, which won phenomenal popularity
through seven years of presentation on the
tage, has been meeting with great success
in all cities where it has opened to date.

Scenes from F. B. O.'t forthcoming big laugh
comedy "Fooli in the Dark." start- ng Matt
Moore and Patsy Ruth Miller.

Samuel Goldwyn Busy

Complete Plans for Enlargement of
Production Activities

Immediately upon his arrival on the West
Coast, Samuel Goldwyn completed prepara-
tions for the enlargement of his production
activities at the United Studio. In order to
meet the increased demands of the First Na-
tional schedule for the fall, George Fitz-
maurice will start production on "Tarnish"
on May 15, while "Potash and Perlmutter in
Hollywood" will begin on June 1. The lead-
ing roles in "Tarnish" will be played by May
McAvoy and Ronald Colman, while thr
adaptation will be made from Frances Marion's
scenario.

"Potash and Perlmutter in Hollywood,"
which is adapted from Montague Glass'
Broadway stage success, "Business Before
Pleasure,* will be directed by Al Green, who
will use Frances Marion's script. Alex Carr
will play "Perlmutter" while George Sidney,
who was selected by Mr. Goldwyn to suc-
ceed the late Barney Barnard, will play "Abe
Potash."

Lubitsch Picks Cast

The principal players in the forthcoming
Ernest Lubitsch production for Warner
Brothers have been selected this week. They
include: May McAvoy, Pauline Frederick,
Lew Cody, Willard Louis and Pierre
Gendron.

Scenes from "Not One to Spare," a Renaud Hoffman production, distributed by W. W. Hodkinson Corporation.

The Shot
that was
heard

Round
theWorld

was fire d in
1776* But
ikat was
he fore

May 10, 1924

MOVING PICTURE WORLD

Scenes from "What Shall I Do?" starring Dorothy Mac kail!. It is a Frank Woods
production released by W. W. Hodkinson Corporation.

Harold Lloyd's "Girl Shy"
Setting Many New Records

FIRST-RUN showings of Harold Lloyd's
latest comedy feature for Pathe, "Girl
Shy," have given rise to a spirited
contest of international proportions. Vying
with the accounts of smashed records from
key centers in the United States are the re-
ports emanating from the Dominion of
Canada.

At the New York Strand, where "Girl
Shy" is enjoying the rare distinction of a
two weeks' run, the picture by the middle
of the first week had surpassed the attend-
ance figures previously set by "Grandma's
Boy," "Dr. Jack," "Safety Last" and "Why
Worry?" at this big Broadway house.

At the big Paramount house in Boston,
the Fenway, "Girl Shy" was reported by
Wednesday night as having set up a new
high mark, being fully 25 per cent, ahead of
the "Why Worry?" record for the same
length of time.

The Capitol Theatre, Montreal, where
"Girl Shy" opened the week of Apiil 20, will,
for the second time in the history of the
theatre, extend the same program through-
out a second week. The only other produc-
tion to win this distinction was "Robin
Hood." The overflow audiences at the Cap-
itol throughout the first week necessitated
the extension of the "Girl Shy" showing.

The record of capacity houses is being
repeated in each of the Dominion's key cen-
ters where the picture is being presented.
Word from these centers early in the week
indicated that "Girl Shry" in every case would
surpass the attendance figures previously es-
tablished by former Harold Lloyd produc-
tions. The Pathe comedy star has always
enjoyed unrivaled popularity in Canada since
his entry into the feature comedy field, and
in practically all instances the present house
records among the Dominion's leading first-

runs are held by some one of his five pre-
vious feature productions for Pathe.

At the Capitol Theatre, Vancouver, at-
tendances early in the week gave definite
assurances of setting up a new record for
that house, while at the Hippodrome, To-
ronto, the attendance record, at present held
by Lloyd's "Safety Last," showed every in-
dication of capitulating to "Girl Shy."

Honor Doug- and Mary

Cable despatches from London announce
that Mary Pickford and Douglas Fairbanks
were the guests of honor last week at the
Carnival Ball given there by the American
Legion Post. The ball, one of a series of
inaugural events in connection with the Em-
pire Exposition, was held under the patron-
age of the American Ambassador and a dis-
tinguished group of patronesses. The Prince
of Wales was the guest of the Legion at last
year's ball.

Signed for New Play

Constance Bennett, who has just made a
decided hit in the George Fitzmaurice pro-
duction, "Cytherca," has been signed by
Eastern Productions, Inc., to appear in sup-
port of Helene Chadwick in the Ethel M.
Dell story, "Her Own Free Will."

Eastern Productions also announce that
Paul Scardon has been engaged to direct
the production. Work will be started at the
Biograph studio in New York within the
next week or ten days.

The production will be released by Hod-
kinson on July 20th.

MOVING PICTURE WORLD

May 10, 1924

"Hold Your Breath" Big Christie
Comedy in Hands of Film Editors

IN announcing the completion this week of
the last scenes for "Hold Your Breath,"
the big feature comedy that Al
Christie is producing for Hodkinson release,
Mr. Christie says that he intends to make
this production live up to its title in tempo
as well as in story, action and acting and
to this end has turned over to his editors
and film cutters, approximately forty
thousand feet of negative with positive in-
structions to concentrate all of the story's
rapid-fire action and plot into not more
than six reels of finished picture.

"It is my intention," said Mr. Christie, "to
make 'Hold Your Breath' the most concen-
trated motion picture comedy ever produced.
The plot of the story will be put through a
process of especial condensation until, figura-

PA. POWERS is one of the individ-
uals who feels strongly over the re-
• cent decision of the Federal Trade
Commission regarding the Eastman situa-
tion, and airs his views in an emphatic man-
ner. Mr. Powers believes that his opinions
are of interest to everyone in the industry.
He declares :

"The Federal Trade Commission on April
20 issued an order to the effect that a cer-
tain company had a monopoly on the sale of
cinematograph film. Although this condition
was considered serious enough by the Fed-
eral Trade Commission to spend months of
time and thousands of dollars to prove, and
was considered a most important news item
by the press, it is most startling to see the
apparent disinterest displayed by the motion
picture industry in general, although it
should be the most interested.

Surprise Conditions Existed

"It does not matter whether the practices
reported by the Federal Trade Commission-
have ceased; the significant fact is that the
conditions characterized by the commission
as monopolistic tendencies and unfair com-
petition, were found to have existed. A
monopoly in the manufacture of cinemato-
graph film means a monopoly of the entire
motion picture business. Any one who can
figure it any other way should certainly step
forward and receive a prize from those who
are making every effort to tighten their hold
on the industry. And yet, the mind of the
industry seems to have been so hypnotized
that it might just as well have been dead
so far as it has done any thinking about
this, the most important commodity with
which it deals. One does not have to go far
to find evidence of this fact, as it is preva-
lent throughout the industry.

A Concrete Example

"A concrete example of this appeared re-
cently in a trade journal in the form of a
letter written by one of our most prominent

tively speaking, it will be 'told in a nut-
shell' and in the five and a half reels that
will be released, all lost motion will be elim-
inated and the action shaped up to the
highest point of intensity. Only the most
vitally necessary connecting scenes between
comedy situations, stunts, gags and thrills
will be allowed to remain in the finished
print and I am aiming to turn out a pro-
duction that will make audiences literally
'hold their breath' every minute that it is
on the screen."

"Hold Your Breath" is scheduled for re-
lease by Hodkinson on May 25. It has the
biggest cast of featured players ever as-
sembled for a single comedy. Sixteen well
known names are included in the billing
in addition to unusually large numbers of
extras used for "bits" and mob scenes.

laboratory men, from which the following
is a quotation :

"'While it is a wonderful thing that Mr.
Eastman is able to give to the industry film
at a constantly decreasing price while still
maintaining the high standard of quality, I
think that it would be far greater news for
the industry were Mr. Eastman to announce
that film would be made of superior quality
regardless of cost, for improvement in the
quality of film is the one thing which the
industry should demand and expect.'

"But this man and all the rest of us should
know that no one need 'give us' anything.
We can create what we want — demand it —
and get it. And the way to get it is by en-
couraging healthful competition. It is one
of the phenomena of modern business that
our great motion picture industry should see
nothing wrong in the situation reflected by
the above indication that the industry must
take what it can get.

"Does the 'mind' of the industry admit
itself hide-bound to one source of supply,
having to implore relief from a condition
which is recognized everywhere as being
one of the heaviest burdens the industry has
to bear? What if anything happens to this
one preferential source of supply? Then
there would be cause for alarm — fortunes
would be wiped out over night.

"How do other large industries safeguard
the quality, price and supply of their impor-
tant raw materials — especially those raw ma-
terials without which they could not exist?
Would the newspapers throughout the coun-
try allow any one concern to hold them in
a bag by helping it to acquire a complete
monopoly of raw paper? Would they kick
out of the door any competitor who, al-
though he could give only the same quality
and price, could at least give them protec-
tion on supply? Would they not welcome
this competitor and all others and encourage
them so that their own industry could be
free from the fear of sudden destruction?
There is no end to such questions and they

New Comedy Unit

Mack Sennett Begins First of New
Two-Reel Comedies

A new comedy unit is adding to the hum
of production activity at the Mack Sennett
studio where two-reel comedies are made
for Pathe release, F. Richard Jones having
taken up the mageplione and commenced
work on the first of the series of two-reel
comedies Mack Sennett will produce featur-
ing Ralph Graves.

Mack Sennett is the author of the first
story for Graves, and it was written to bring
out the personal charm, whimsical humor
and sincerity of this popular actor, who won
his first success in D. W. Griffith's "Dream
Street" and recently added to his laurels in
Mabel Normand's "The Extra Girl" and
with Marion Davies in "Yolanda."

This new production unit has caused some
shifting of leading women at the Sennett
studio. Alice Day, who, after scoring with
Norma Talmadge in "Secrets," was signed
by Mack Sennett and given leading roles
opposite Harry Langdon, will be Ralph
Graves' leading woman, while Natalie Kings-
ton will be given the prominence in the
Graves comedies that her beauty deserves.
Miss Kingston left a popular dancing team
to join the Sennett forces, and will make
her debut as leading lady on the Pathe pro-
gram opposite Ben Turpin in "Yukon Jake,"
to be released June 8. Marceline Day, of
the beauty brigade, succeeds her sister,
Alice, as Langdon's leading woman.

Pathe Short Subjects

"Near Dublin," Starring Stan Laurel,
Among Releases for May 11

Two comedies from the Hal Roach studios
head Pathe's schedule of releases for May
11. The first stars Stan Laurel in a two-
reel comic appropriately titled "Near Dub-
lin," as it travesties the style of Irish drama
made famous by Chauncey Olcott and other
exponents of the Emerald Isle.

"North of 50-50," the second Hal Roach
comedy, is one reel of monkey shines by
the Dippy-Doo-Dads, who give an animal
interpretation of what goes on "north of
53, where the population is split 50-50 be-
tween bad men and Northwest Mounted
Police.''

The Patheserial, "Leatherstocking," reach-
es the eighth chapter, which is titled "Out
of the Storm." "When Winter Comes" is
the title of the current Aesop Flim Fable.

Title Changed

Fox Film Corporation announces that.
"Romance Ranch" has been selected as the
final title for the latest John Gilbert attrac-
tion which is being produced at the Fox
West Coast Studios under the working title
of "Colorau." This program picture is
scheduled for release in June.

are all analogous to our own industry, and
painfully so.

"When Powers Film Products entered the
raw film business there was only one other
source of supply. Since then the industry
is able to purchase its requirements of raw
film at a saving of at least $200,000 a week.
Powers Film Products feels that it has con-
tributed in some measure to effecting this
saving even with the comparatively small
co-operation shown it by the industry.''

P. A. Powers Airs Views on
Trade Commission's Decision

May 10, 1924

MOVING PICTURE WORLD

201

Scenei from "Miami," starring Betty Compson. Distributed by the W. W. Hodkinson

Corporation.

Mix's "Trouble Shooter"

Is Scheduled for May 4

THE Fox Film Corporation will release
"The Trouble Shooter," the latest of
the series of Tom Mix program pic-
tures, on May 4. It is an original story by
Frederick and Fanny Hatton. John Conway,
a newcomer to the Fox lot, directed. Kath-
leen Key is Mix's new leading woman.
Others in the cast are Earl Fox, Gunnis
Davis, Howard Truesdale, Frank Currier,
Mike Donlin, Dolores Rousse, Charles Mc-
Hugh and Al Freemont.

"The Trouble Shooter'' is the name of the
lookout man for a big power plant, whose
dangerous job is to see that wires and cables

are kept in perfect condition. The story
suggested itself to the Hattons as a result
of a talk with George T. Bigelo, third vice-
president of the Southern Sierras Power
Company of California. Mr. Hatton roomed
with Mr. Bigelo at college and they met
again recently at a fraternity dinner. Ex-
pressing keen interest in the work of the
"trouble shooter" with a power plant, Mr.
Bigelo invited Mr. and Mrs. Hatton to his
plant at Riverside, California, and they were
taken through it. As a result of their study
of this all-important work, they wrote a
story around the "trouble shooter" for Mr.
Mix.

Rothacker's Branch at Chicago
Enlarges Commercial Division

THE fourteenth anniversary of the
Rothacker Film Manufacturing Com-
pany was marked by the opening of
a reorganized and greatly enlarged commer-
cial department at the Chicago laboratory,
which will be dedicated to the purpose of
giving free-lance cameramen and small prac-
tical picture producers over the country the
same quality and service enjoyed by the big-
gest and most discriminating producers.

The new department is operated as a sep-
arate unit from the laboratory proper, hav-
ing its own printing, developing and inspec-
tion departments, its own cutting room for
visiting cameramen, and its own force of
workers who will do commercial work and
nothing else.

Workers in the new commercial depart-
ment are determined to maintain an average

twenty-six hours' service. A negative will
be developed, a print made, inspected and
dispatched to the customer — all within
twenty-six hours. Mr. Rothacker has given
the department an auto truck which will be
the department's "special messenger," rush-
ing prints down to the Central Parcel Post
Station as fast as they pass inspection.

The Rothacker Company was founded in
May, 1910, by Watterson R. Rothacker,
when he left a newspaper job to become the
pioneer specialist in motion picture adver-
tising. His office was at first under his hat,
but a little later he advanced to a small desk
in a Loop office occupied by several other
rising young "desk spacers."

Once his practical picture business was
firmly established, Mr. Rothacker branched
out into the laboratory field.

was fired in
1716 « But
ikat was
hefore

202

MOVING PICTURE WORLD

May 10, 1924

Scenes from Vitagraph's "Between Friends."

"Another Scandal" Is New

Treatment of Flapperism

COOLIDGE STREETER of the Hod-
kinson production department, who is
now in Miami, Florida, where "An-
other Scandal," starring Lois Wilson, has
just been completed, reports that Miss Wil-
son "has scored another distinct triumph"
in the Cosmo Hamilton story that will be
released by the Hodkinson Corporation on
June 20.

"In the filming of Cosmo Hamilton's story,
'Another Scandal,' the screen has at last re-
ceived a true treatment of the primary fac-
tors in happy married life," says Mr.
Streeter in his report to the Hodkinson of-
ficials. "The picture has many points and
possibilities that stand out, but above all it
is intensely human and the public will see in
its characters close personal friends or re-
flections of their own lives."

EDUCATIONAL FILM EXCHANGES,
INC., announces that there will be no
lack of short subjects available for
the exhibitor, nor will the quality of the sub-
jects released on the Educational program
be below that of the standard maintained
during the cooler months.

Over a dozen two-reel comedies will be
released after May 1 and this selection will
be more than representative of the quality
of the previous releases, they say. The new
two-reel comedies will include releases of
the Christie, Hamilton, Mermaid and Tuxedo
brands in addition to two Jack White Com-

In "Another Scandal" Cosmo Hamilton
deals primarily with the fact that love, ro-
mance, loyalty and humor are absolutely es-
sential to insure the enjoyment of married
life to its fullest extent. The author wrote
the story as a justification of the "flapper"
who realizes that her flapperism can last at
best only three or four years before she is
inevitably replaced by younger flappers.
However, in these three or four years the
flapper is associated with all kinds of men,
the best and the worst, and when she does
finally give her heart to a man it is inev-
itably to a man in every sense of the word.

The picture was produced under the di-
rection of E. Hallows Griffith for the Til-
ford Cinema Corporation at Miami, and an
early trade screening is being arranged by
Hodkinson.

edy Specials made under a contract for three
of these specials signed last fall. One of
the specials, "Midnight Blues," has already
been released.

More two-reel comedies will be released
during the coming summer than in any other
summer since the inception of Educational,
that company reports. In addition there will
be the regular releases of the single reel
brands consisting of Cameo Comedies, the
"Sing Them Again'' series, the Lyman H.
Howe Hodge-Podge series, the Bruce Wil-
derness Tales and the new humor reel, The
Fun Shop.

World's Premiere May 3

Loa Angeles to See Tourneur's "White
Moth" at Loew's State

"The White Moth," a Levee-Tourneur pro-
duction and a current release of First Na-
tional, will have its world's premiere on
May 3 at Loew's State Theatre in Los An-
geles. This marks the first time that a
Maurice Tourneur production has had its
first public presentation in a Coast city.

Following the run at Loew's State "The
White Moth" will play in all West Coast
Theatres, Inc., houses, simultaneously with
the general release of the picture in first-
run houses throughout the country.

Barbara La Marr and Conway Tearle are
co-featured in this picture, appearing for the
first time in the Levee-Tourneur series for
First National release. Ben Lyon, Charles
de Roche and Josie Sedgwick complete the
cast of principals. "The White Moth" is an
adaptation of a magazine story by Izola
Forrester.

Critics Praise "Desire"

One of Metro's Early Releases This
Season Praised by Los Angeles

"Desire," a Louis Burston Production for
Metro, was one of the early releases on the
Metro schedule this season, but it is still
one of the most popular attractions in thea-
tres throughout the country.

" 'Desire' offers you a lot of entertain-
ment," wrote the critic of the Examiner.
"The cast is one of the most imposing that
has been assembled in any recent picture.
Not only is there a big cast but it is the sort
of film play in which everyone is given a
lot of acting to do."

"If you want to spend an entertaining
hour," wrote the critic of the Times," go
down to Clune's Broadway and take a look
at 'Desire.' It is warmly human throughout
and its story is absorbing and finely acted;
it has moments that are truly great. In any
case it is far, far better than many a picture
that is loudly trumpeted."

Universal Rewards Esch

William Esch, salesman of Universal's
Indianapolis exchange, who won first prize
in the Laemmle Month Sales Contest as the
best Universal salesman in the country, has
been appointed manager of the Indianapolis
exchange as a result of his high standing
in the contest. L. C. Thompson, the present
manager, will take charge of Universafs
Cleveland office.

In Leading- Role

Norma Shearer has been chosen by Victor
Seastrom to play the leading feminine role
in "The Tree of the Garden," the Edward C.
Booth novel which he is to film for the Gold-
wyn studios. Miss Shearer is now playing
opposite Jack Pickford in "The End of the
World."

"There will be no let-down in either the
quality or quantity of Short Subjects from
Educational," said Mr. E. W. Hammons,
president of Educational, on his return from
New Orleans, where he attended the First
National convention. "We will, in fact, re-
lease some of the best pictures of the year
which will be available to exhibitors during
the heated period."

Educational Looking Forward
to Biggest Summer of Career

May 10, 1924 MOVING PICTURE WORLD 207

Illinois Convention Discusses

Non-Theatricals and Music Tax

THE annual convention of the Illinois
Motion Picture Theatre Owners was
called to order at the Sherman Hotel,
Chicago, on Wednesday, April 23, by Glenn
Reynolds of DeKalb, 111. President Reynolds
made his report on the activities of the year
and various committees were appointed to
take up matters of interest to the assembled
delegates. The report of Secretary Ludwig
Seigel was approved and the meeting ad-
journed until afternoon, when W. A. Steffes,
president of the Minnesota association, made
the principal address against the music tax
and urged the Illinois association join the
new association of the midwest theatre own-
ers which was recently organized in Chicago.
Judge Handy from Kansas also talked on
the music tax. Jack Miller of the associa-
tion, in company with Judge Handy and Al
Steffes, went to Washington to appear
against the tax for the exhibitors of this
territory.

The meeting went on record as opposed to
arbitration of non-theatrical bookings. The
big dinner dance on Wednesday night at
the Hotel Sherman was a success in every
way and a larger attendance than expected
was on hand for the festivities. On Thurs-
day morning the members got down to busi-
ness early and voted to appoint an active
business manager who will go out in the
field and organize the state in a thorough
manner. At the present time the Illinois
association has about 300 members and there
are approximately 1,200 houses in the state,
of which quite a few belong to circuits. A
meeting of the executive committee is called
for May 6th to decide on the appointment.
Twenty seven members of the executive com-
mittee were selected by the convention and
they will also meet on May 6 to elect the

Scenes from the new Universal comedy,
"Rest in Pieces," featuring Bert Roach, Alice
Howell and Billy Bletcher.

officers of the association.

The meeting adjourned at noon and the
convention was over, the members leaving
for their homes enthusiastic over the out-
look for a stronger state organization with
which to combat the dangers that confront
the exhibitor. The delegates were enthusi-
astic over the good showing of the Chicago
association. Secretary Seigel says that they
have abount 200 members in the city and
efforts will be made to get the balance in at
an early date.

Leo Brunhild, of Brunhild & Young, was
toastmaster at the banquet of the Illinois
association dinner dance at the Sherman
Hotel and carried off the honors in credit-
able style. He kept the program on the
jump and there were no dull moments for
the crowd.

About 190 sat down to the dinner and lis-
tened to Frank Padden, assistant corpora-
tion counsel, who represented Mayor Dever
in welcoming the delegates to the city. He
was followed by Michael Igoe, counsel of the
association, who made a happy talk on mat-
ters of interest to the boys.

William J. Sweeney, office manager of the

A SPECIAL meeting of the Independent
Motion Picture Producers and Dis-
tributors Association, held recently at
their headquarters, 1650 Broadway, heard
the report of the committee appointed to
devise ways and means for establishing a
branch of this association on the West
Coast. Jesse J. Goldburg, chairman of this
committee, with his associates, Messrs. Joe
Brandt, Bobby North, I. E. Chadwick and
Dr. W. E. Shallenberger, rLCommended that
a branch of the I. M. P. P. D. A., with a
local executive secretary, be established
without further delay in either Hollywood
or Los Angeles.

William J. Russell of the Russell Produc-
tions, Inc., Los Angeles, who was a guest
at the meeting, reported that great enthusi-
asm was manifested in this new and rapidly
growing association by their western broth-
ers and on the strength of the committee's
recommendation and Mr. Russell's report, it
was unanimously moved that Mr. Goldburg,
who is already on his way to the Coast, con-
tinue the negotiations for this new branch.
William Steiner announced that he was leav-
ing for Hollywood early next week and vol-
unteered to assist Mr. Goldburg in this
project. With such able representation from
the East, success is assured.

Jack Cohn, chairman of the Membership
Committee, announced that several com-
panies have signified their intention to join
the association and he will submit their sig-
nified applications at the next regular meet-
ing, to be held the early part of May.

President Chadwick announced that the
last and probably largest luncheon until the
Fall season, will be held on Tuesday, May
13, at the Hotel Astor. Several prominent
individuals who are considered authority in
the moving picture industry have been in-
vited to address the luncheon and it is con-

Illinois association was on the job as door-
keeper of the convention room and kept
the curious ones out and the delegates in and
gave the press boys the glad hand.

Among the exhibitors who registered with
Office Manager William J. Sweeney were
Steve Bennis, of the Lincoln Theatre, Lin-
coln, 111.; Ben Berve, Majestic Theatre, Ro-
chelle, 111. ; A. Bossen, Strand Theatre, Men-
dota; Louis H. Frank, Samuel Abrahams,
Ludwig Seigel, M. A. Choynski, Aaron Sap-
erstein, Sidney Selig, Harry Brunhild, A. J.
Haley, Michael Seigel, Frank Siem, George
D. Hopkinson, all of Chicago.

J. F. Dittman, Lindo Theatre, Freeport;
Wiley N. McConnell, Orpheum Theatre,
Quincy; J. C. Miller, Princess Theatre,
Woodstock; F. N. Kenney, Star Theatre,
Watseka; Barney Broher and John Kaletis,
American of Moline and Rialto at Rock
Island; Elmer H. Uhlhorn, Dicke Theatre,
Downers Grove; A. E. Korndat, Lyric Thea-
tre, East Moline; R. C. Williams, Majestic
Theatre, Streator; Charles Nathan and D.
George Mitchell, of the Theatres Operating
Corporation of Peoria, and Joseph Hopp of
the Fort Armstrong Theatre at Rock Island.

fidentially expected at this time that they
will accept the invitation.

A forward step was taken when the I. M.
P. P. D. A. decided to affiliate with the Ar-
bitration Society of America. This will
make it possible to secure a thoroughly
posted arbitrator to take part in all arbitra-
tion hearings which are held by the asso-
ciation, the first of the controversies to be
settled by arbitration to be held next week.

Scenes from the Fox Sunshine comedy
"When W ise Ducks Meet."

I. M. P. P. D. A. to Establish

Branch on the West Coast

208

MOVING PICTURE WORLD

May 10, 1924

T. O. C. C. to Confer with

F. I. L. M. on Arbitration

FOR the purpose of considering a re-
visal of some of the existing rules in
the arbitration code the T. O. C. C. will
meet jointly with the F. I. L. M. Club on
May 5 in the Hotel Astor, New York City.
"A year's experience has given rise to
things which might stand correction," stated
Chairman O'Reilly in outlining the real pur-
pose of this session.

As things now stand in this arbitration
matter the T. 0. C. C. tries cases not only
of its own members but of non-members.
The larger percentage of the cases tried
during the past year were those arising out
of disputes among non-members, said the
T. O. C. C. head. Members of his organi-
zation, he remarked, rarely resort to this
method of litigation, as they are well in-
formed of the regulations and abide by
them.

It will be largely to determine whether
the T. O. C. C. desfres to continue the bur-
den of acting as a court for non-members
that the May 5 meeting is scheduled.

On May 1 the T. O. C. C. will move from

LEWIS J. SELZNICK announces in a
statement this week that he will de-
vote most of his time to the radio
business in which he has organized the
American Radio Manufacturing Corporation,
after first having acquired the Radio Prod-
ucts Manufacturing Company of Cleveland,
makers of Voceleste machines. The state-
ment reveals that Selznick will still retain
his interest in Selznick motion pictures. Of
his radio company Arthur S. Friend is treas-
urer ; David O. Selznick and A. R. Claus,
vice-presidents ; A. L. Grill, secretary. In
addition to these officers the board of di-
rectors includes : R. D. Hickok and S. and
F. Fox, all of Cleveland, O. The statement,
in part, is as follows :

"As a first step I organized, last week,
the General American Radio Manufacturing
Corporation. We immediately took for our
executive offices the fourth floor of the

its present quarters at 1S40 Broadway to
more spacious accommodations in the Times
Building. On the fourth floor of that build-
ing the organization will occupy 2,000 feet
of floor space which will enable members
to hold there all meetings, except special
affairs where guests are invited. The
smallness of their present location necessi-
tated all sessions being held in the Hotel
Astor.

These new offices, under the present plans,
will be retained until the organization is
ready to move into its clubhouse. One site
for the latter has already been submitted to
architects who are at work making the re-
quired drawings.

Chairman O'Reilly says that exclusive of
the furnishings the Chamber is planning to
expend approximately $450,000 for the
building and land.

The Chamber has made all arrangements
for the installation dinner it will tender its
recently elected officers. This will take
place at the Ritz-Carlton Hotel, New York,
on May 24.

American Bond and Mortgage building, and
are now in full swing. We have already ac-
quired control of the Radio Products Manu-
facturing Company of Cleveland, makers of
the Voceleste machines. We shall advertise
and distribute our products nationally in
what has become known as 'the Selznick
manner.' We shall use the line 'Lewis J.
Selznick presents' in connection with all our
instruments.

"I and the immediate members of my
family own, always have owned, and always
will own over 80% of all the Selznick motion
picture interests. As far as active par-
ticipation goes, Myron Selznick is vice-presi-
dent of the Selznick Distributing Corpora-
tion. I have other picture plans, which, be-
cause of the ambitious scope of my radio
enterprises, must be held in abeyance for
the present. These may also hold a measure
of interest for the picture world."

To Hold Meeting

Society of M. P. Engineers Plans
Novel Get-together

When the Society of Motion Picture En-
gineers meet May 19 to 22 the membership
will be greeted with an exceptionally ex-
cellent program. The papers listed to date

are :

F. F. Renwick, "The Effect of Humidity
Upon Photographic Speed"; J. I. Crabtree,
"Improvements in Motion Picture Labora-
tory Apparatus'' ; J. G. Capstaff, "The Du-
plication of Motion Picture Negatives";
P. R. Bassett, "The Progress of Arc Pro-
jection Efficiency"; S. C. Rogers, "A Method
of Comparing Definitions of Projection
Lenses"; H. Griffin, "Is the Optical Pro-
jector Commercially Practical?"; R. C. Hub-
bard, "The Straight Line Developing Ma-
chine''; H. P. Gage, "Colored Glasses for
Stage Illumination"; A. M. Candy, "Con-
stant Current and Constant Potential Gen-
erators for Motion Picture Projection
Arcs"; W. W. Kincaid, "Requirements of
the Educational and Non-Theatrical Field";
Dr. Kellner, "Stereoscopy and Its Possibili-
ties in Projection"; Dr. Kellner, "Results
Obtained with the Relay Condenser Sys-
tem''; F. H. Richardson, "Difficulties En-
countered in the Standardization of Theatre
Screen and Illumination"; A. G. Balcom,
"Motion Picture Projector as a Medium of
Instruction"; Max Briefer, "Some Charac-
teristics of Film Base"; G. C. Ziliotto, "The
Panoramic Camera"; C. Francis Jenkins
(title not yet received).

There will be other papers, presumably of
equal interest. The entertainment program
is being prepared by Cudmore, the Slim, and
gives promise of being something very much
out of the ordinary. The Society is trying
an experiment. It is holding its spring
meeting at a magnificent country hotel, the
Lakewood Farm Inn, near Roscoe, New
York, up Binghamton way. It is a five-hour
drive, by auto, from New York City. The
idea of the country hotel meeting was sprung
by William V. D. Kelley, of Prizma fame.
The outcome will be watched with consid-
erable interest, as it is believed that meet-
ings will be better attended and the discus-
sion of papers therefore more complete and
more valuable to the industry.

During the interim between meetings
there will be golf, horseback riding, billiards,
bowling and many other sports, all free to
members ; also there will be the program
Cudmore is preparing.

Lewis J. Selznick Heads Radio
Company; Keeps Film Interests

Lasky Arouses Enthusiasm at
Paramount Sales Convention

EXPRESSING the belief that the mo-
tion picture industry is facing a season
of unprecedented prosperity, Jesse L.
Lasky aroused a high degree of enthusiasm
at the Paramount sales convention in San
Francisco when he reviewed the production
program now under way at the company's
West Coast and Eastern studios.

The San Francisco convention, which is
the third and last of the series of division
sales gatherings of the Paramount distribu-
tion department, opened its sessions at the
Hotel Whitcomb on Monday morning, April
28, and continued three days. John D. Clark,

division sales manager, presided, the conven-
tion being under the supervision of General
Manager S. R. Kent. Accompanying Mr.
Lasky to San Francisco from Los Angeles
were Cecil B. DeMille, director-general, and
Arch Reeve, A. D. Wilkie, Barrett C. Kies-
ling and Louis Gardy, of the West Coast
studio publicity department.

Following the close of the convention on
Wednesday night, the home office delegation
left for Los Angeles and Hollywood, where
they will remain until Saturday, when they
will start their return journey to New York.

Those from the distribution department

attending the San Francisco convention

were :

San Francisco — Herman Wobber, O. V.
Traggardh, J. J. Partridge, J. M. Betten-
court, C. A. Roeder, A. Pickett, G. V. Sul-
livan, J. Myers, H. C. Eagle.

Los Angeles — C. N. Peacock, I. G. White,
F. C. Clark, F. S. Wilson, M. C. Buries,
J. A. Clark, H. Y. Swift.

Seattle— G. P. Endert, H. W. West, A. A.
Haley, H. S. Hoke, M. Segal, W. E. Nelson,
K. Krueger.

Portland— T. H. Bailey, V. R. Moore,
H. N. West, A. W. Adamson, L. G. Stang,
W. D. Brink.

Salt Lake City — Louis Marcus, L. J. Mc-
Ginley, E. M. Loy, F. S. Gulbranson, C. G.
Epperson, F. J. Murphy, A. K. Shepherd,
H. W. Braly, R. Ricketson.

Denver — O. Wog, A. E. Dickson, C. J.
Duer, E. I. Reed, J. G. Haney, M. S. Wilson.

May 10, 1924

MOVING PICTURE WORLD

209

Snappy Stunt for "The Chechahcos"

Realizing that in "The Chechahcos" they have an unusual production
from the standpoint of title, story productions values and the fact that it
is the first picture of feature length filmed entirely in Alaska, and in
keeping with its big box-office possibilities, Associated Exhibitors are
puttng over exploitation that is "making 'em sit up and take notice."

As a part of a big campaign which includes extensive trade paper
advertising, a showing has been arranged for Thursday evening, May 1,
at the Ritz-Carlton, one of New York's most fashionable hotels. This will
be followed by dancing for which music will be furnished by Paul White-
man and his band, together with supper, and promises to be one of the
most elaborate affairs of the season.

Not content with this, the wide-awake publicity department of Asso-
ciated devised a clever and effective exploitation stunt. A messenger,
garbed as an Alaskan miner and leading a genuine malamut dog, visited
the offices of the press and scores of prominent exhibitors and presented
them with an envelope which contained tickets for the showing, dancing
and supper, and an invitation in the form of a snappy eight-page herald
printed on one side only and folded so as to make a double-sheet four-page
pamphlet.

But this was not all, for accompanying the invitation was a small carton
tied with green ribbon which contained a large metal nugget, representa-
tive of Alaska's mineral wealth, with the suggestion that it be used as a
paper weight.

Did this stunt prove effective? We'll say so, for everyone along Film
Row is now talking about "The Chechahcos."

Universal Adds "Oh Doctor!"
to Last Super-Feature Group

CARL LAEMMLE, president of Uni-
versal Pictures Corporation, has pur-
chased Harry Leon Wilson's story,
"Oh, Doctor 1" It will be added to Univer-
sal's 1924-25 super productions. Bernard
McConville, supervising editor of Jewel pro-
ductions at Universal City, where the story
will be filmed, has arranged to have Harvey
Thew, who wrote the continuity for "Mer-
ton of the Movies" and "Sporting Youth,"
do the continuity for "Oh, Doctor 1"

It is planned to produce "Oh, Doctor 1" on
an elaborate scale and have it surpass "The
Reckless Age" and "Sporting Youth" so far
as entertainment quality is concerned. No
player has yet been assigned the leading
role, although it is expected that one of the
Universal stars will be given the preference.

'Oh, Doctor 1" contains a wealth of ma-
terial for humorous delineation and for this
reason it is anticipated as another starring
vehicle for Reginald Denny, whose work in

"Captain Fearless," an adaptation of "The
Missourian," presents him in a role that is
new to screen types.

The purchase of "Oh, Doctor !" is in line
with the new story policy inaugurated by
Carl Laemmle, president of Universal, dur-
ing his recent visit to Universal City. This
policy contemplates a concentration on high
class stories by high class authors. The
most likeable writers of fiction and their
best-sellers will come to the screen through
Universal channels, it is promised. "K,''
which is being filmed under the title of "K —
The Unknown," starring Virginia Valli, "The
Missourian," starring Reginald Denny, "But-
terfly," with an all-star cast including Laura
La Plante, Kenneth Harlan, Norman Kerry
and Ruth Clifford, and "Mitzi," starring
Mary Philbin, are cited as examples of the
policy.

"K" is Mary Roberts Rinehart's popular
novel and it is being directed by Harry A.

Truart Lists Another

The first week in May Truart will release
"The Eternal Riddle," an adaptation of Sir
Arthur Conan Doyle's novel, "The Tragedy
of the Korosko," with Wanda Hawley, Nigel
Barrie and Pedro de Cordoba as the prin-
cipal members of an all-star cast. "The
Eternal Riddle" was produced under the di-
rection of Tom Terriss and was made en-
tirely in Egypt, its scenes being laid in Cairo
and in the Libyan Desert and along the
River Nile. All scenes were photographed
in the exact locale called for in Sir A. Conan
Doyle's story.

"In Fast Company" Listed

"In Fast Company," the third of the
series of Richard Talmadge thrill-dramas,
will be nationally released during the last
week in April. In this picture, pronounced
the best this star has ever appeared in, he
will be supported by such well-known play-
ers as Mildred Harris, Charles Clary, Shel-
don Lewis, Snitz Edwards, Lydia Yeamans
Titus, Douglas Gerrard and Jack Herrick.

Pollard. Percy Marmont, Maurice Ryan,
Marguerita Fischer and Francis Feeney have
been added to the cast.

"Captain Fearless" is being made by James
W. Home. He is guiding Denny and a cast
including Julanne Johnston, Claire DeLorez,
Harry Tighe, Stanhope Wheatcroft, Tom S.
Guise, James O. Barrows and others. Eu-
gene P. Lyle, Jr., wrote the novel.

"Butterfly" is being directed by Clarence
L. Brown. Olga Printzlau wrote the con-
tinuity. This novel by Kathleen Norris is,
according to booksellers' reports, one of the
most widely read novels of recent years.

"The Rose of Paris" is the production title
of "Mitzi," Mary Philbin's vehicle, and Irv-
ing Cummings is directing the filming of this
French "best seller" written by "Delly,"
brother and sister writing team of France.

Harry Leon Wilson, Earl Derr Biggers
and George Barr McCutcheon are, in terms
of popular appeal, a great triumvirate of
authors for one film producer to have rep-
resented on one season's program. The
stories by the last two to be seen on the
screen are "The Reckless Age," by Biggers,
recently completed with Denny, and "Hus-
bands of Edith/' by McCutcheon, which will
be a forthcoming special feature production.
It also is noteworthy that Bryon Morgan is
represented in recent big features with
"Sporting Youth."

Guide your picture picking by Straight
From the Shoulder Reports — twelve
pages in this issue.

Scenes from the Associated Exhibitor's Special. Production, "The Chechahcos," a Story of Alaska.

210

MOVING PICTURE WORLD

May 10, 1924

1 lie x lay , r lUlll 1 lie XlcLUXc .rVllglc

By Robert G. Lisman

'f/^OBRA," a drama by Martin Brown, presented by L. Lawrence Weber at the
v> Hudson Theatre on April 22, 1924.

Without doubt, this is the most suitable product for pictures that the stage has
offered this year. The "Cobra" of the title refers to the "tiger tiger" in the hero. He
successfully suppresses his baser instincts and in the end wins the true woman, but be-
fore this happens, he has to battle with an accomplished vampire who is the wife of
his best friend. The tattle within the man between loyalty and his carnal instinct is ex-
ceptionally well done. This is essentially a triangle play with, in this case, a fourth
angle.

This property can be made into a very human, fast-moving, gripping picture without
necessarily being an extravagant production. The burning of a large hotel should
be the most expensive item.

Mr. Louis Calhern, who has done a good many character bits in pictures, scored a
personal hit on the stage in this play.

<<rTV-IE DUST HEAP," a melodrama by Paul Dickney and Bernard J. McOwen,
*■ presented by Lyle D. Andrews (in association with James Shesgreen) at the
Vanderbilt Theatre on April 24, 1924.

This play is an amalgamation of the customary "hokum" that goes into Northwest
Mounted Police pictures, with a dash of "Abie's Irish Rose" propaganda added for
good measure.

The story deals with a white girl, brought up by a squaw. She is abducted by white
slavers, rescued in time by her "Red Coat sweetheart" and is found by her father,
a Hebrew. If anybody wants to use the heretofore mentioned elements for a picture, I
believe they can do so without infringing on any copyright law, as patents on these
themes ran out many years ago. Of course, if anybody likes the title "The Dust
Heap," the chances are they will have to pay heavily for it.

**/^*\RDEN OF WEEDS," a drama written and produced by Leon Gordon at the
Gaiety Theatre on April 28.

The play concerns itself with a man who had moral tendencies and kept a "Garden
of Weeds." One of the weeds is transplanted into a formal garden. This displeases
the gardener of weeds. He goes into the formal garden with the intent to regain his
weed. For his trouble the husband throws him downstairs which successfully breaks
the villain's neck — so the weed and her mate live happily ever after, despite her (to
quote a line from the play) "Rolls Royce Conscience."

There is absolutely nothing new to pictures or the censors in this plot or theme.
Some years ago Bessie Barriscale made a picture for the old R-C picture company
that so closely resembles this play that anybody desiring to picturize "Garden of
Weeds" could purchase this film and just change the title.

Lillian Tashman, who has done considerable picture work lately, gave a very fine
performance in this play as one of the less important weeds. Miss Tashman certainly
should be considered for the main cleanser in the picture version of "Spring Cleaning."

Metro-Goldwyn Capitalization
Is Announced as $8,000,000

THE following statement is issued by
Newburger, Henderson & Loeb, New
York brokers specializing in service
to the motion picture industry, with offices
at 1531 Broadway and 511 Fifth avenue:

A new corporation, "Metro-Goldwyn Cor-
poration," will be formed with a capitaliza-
tion of approximately $8,000,000, of which
about $5,000,000 will be 7 per cent, cumula-
tive preferred and the balance common. The
preferred stock will have a par value of
about $27 a share, the book value of the
present Goldwyn stock, and will be dis-
tributed to Goldwyn holders share for share.
Metro-Goldwyn common stock will be given
to Loew's, Inc., in exchange for its holdings
of present Metro stock.

In place of a stock which has received no
dividends since organization, Goldwyn stock-
holders will receive a new stock with an
annual cumulative dividend rate of approxi-
mately $1.90 a share, or over 12 per cent, on
the present market price. This stock will
be the premier security of the company own-

ing the entire assets of the present Goldwyn
Pictures Corporation and Metro Pictures
Corporation. While official earnings figures
are not available, it is estimated that the
new corporation will have an earning power
of between $1,500,000 and $2,000,000, or ap-
proximately from four to six times annual
dividend requirements on the preferred, with-
out giving effect to the economies that might
be effected by the merger.

In addition, a sinking fund of $100,000 per
annum will be available, beginning 1926, to
retire this preferred at about 27.

On account of its priority to the interest of
Loew's, Inc., in the new corporation, which
it is said involves a substantial part of
Loew's earnings, this preferred will occupy
a strategic position.

The company will control the consolidated
holdings of the two present existing cor-
porations, and will operate 340 theatres, in-
cluding the Capitol, said to be the largest
theatre in the country. Stockholders will
benefit by the excess of present earnings of

Long Independents

Many Members of Filmlab, Inc., in the
Business Since 1912

In the days of 1912-13, when the entire
film industry was in the hands of the Gen-
eral Film Company, a group of men with
plenty of backbone and fighting spirit en-
tered the business to produce independent
pictures, to the delight of the handful of
exhibitors, who encouraged them. Some of
these pioneer Independents are still stand-
ing their ground, and together with many
newcomers to augment their ranks, are to-
day a vital and important factor in the in-
dustry. The independent producer, distrib-
utor, exhibitor and laboratory all serve one
big important purpose — to create free and
wholesome competition — a necessity to any
healthy industry.

The men who go to make up Filmlab, Inc.,
have all been associated with the Independ-
ents since their first appearance in the mov-
ing picture business, and still are serving the
Independent producer with the product of
their many years of experience in negative
developing, first prints, titles and animated
titles.

The spirit of competition among the lab-
oratories brings forth better work, which is
a direct benefit to the Independent pro-
ducers and exhibitors who must have better
pictures if they are to survive.

Filmlab, Inc., wishes to extend its sin-
cerest wishes for success to the I. M. P. D.
D. A. and all of its members.

Canadian Trustee Named

Commerce Figures for February Set
Value at $750,000

Notice was given at Toronto on April 26
of the authorization of a trusteeship for the
United Exhibitors of Canada, Ltd., Toronto,
with branches in five other Canadian cities,
the trustee appointed under the order being
the Capital Trust Company. This develop-
ment followed soon after the announcement
by Film Booking Offices regarding the estab-
lishment of a direct chain of F. B. O. branch
offices in Canada to take care of Canadian
business. When United Exhibitors was or-
ganized last summer, the distributing fran-
chise for the Dominion of F. B. O. releases
was obtained, but the United failed to secure
pictures of much importance other than the
F. B. O. line. Accordingly when F. B. O.
decided to have its own chain of Canadian
branches, the United passed into the hands
of a trustee.

Some months ago, announcement was
made of the appointment of Phil. Hazza of
Montreal, formerly with Universal, as gen-
eral manager of United Exhibitors of Canada
A few days ago the statement was broad-
casted that Mr. Hazza had received the ap-
pointment of Canadian general manager for
Film Booking Offices, with headquarters at
Toronto. Following this, United Exhibitors
passed into the hands of a receiver.

Goldwyn over the dividend requirements,
which are reported to have been earned by
its controlled theatres alone. Increased ef-
ficiency and material economy of operations,
due to the elimination of the present double
overhead and the wider distributing facili-
ties, should materially add to the earning
power of Loew's.

May 10, 1924

MOVING PICTURE WORLD

211

Hodkinson's Eastern Sales

Convention Is Enthusiastic

Harry Carey in "The Lightning Rider."
Distributed by W. W. Hodkinson Corpora-
tion.

Sign Waunda Wiley

Waunda Wiley, the talented young come-
dienne, has been signed by Julius and Abe
Stern for featured parts in Century Come-
dies. Miss Wiley has appeared in several
comedies for Century and has proven her-
self to be an actress of unusual ability. Her
first production under the new contract will
be "Bachelors," in which she will be fea-
tured with Killiard Karr and Harry McCoy
under the direction of Edward I. Luddy.

THE first of the Hodkinson sales con-
ventions, held on April 26 at the ex-
ecutive offices of the company, was
marked by spontaneous enthusiasm and the
well founded optimism of the eastern sales
chiefs. The convention was attended by all
of the branch managers in the eastern di-
vision, and the statements made by the ex-
ecutives on the product coming for the 1924-
25 season were received with applause and
declarations by the branch representatives
that the new pictures would triple and quad-
ruple all past booking records in their re-
spective territories.

President F. C. Munroe addressed the con-
vention on the subject of the tremendous
financial obligations that the Hodkinson
company had assumed in its contracts with
the best of the independent producers. He
pointed out that the commitments of the
company ran into many millions of dollars,
and that the executives of the company were
cheerfully undertaking the obligations in the
fullest confidence that product of the high-
est class would find a ready market in every
first-run theatre.

"The Hodkinson Corporation is a service
company," said Mr. Munroe, "and while we
expect to make some money for ourselves,
our first duty is to make money for our pro-
ducers and to do that we must be sure that
we contract with the best of the producers
for the best of pictures that will make
money for the exhibitors.''

Vice-president John C. Flinn told of the
unceasing work that had been done since
•January 1 in lining up the new product and
the world-wide plans for exploiting the
pictures.

"The first thing we did," he said, "was to
draw up a complete list of every reputable
producer and then subject the list to a
process of elimination. The list was boiled
down to only those producers that had pos-
itively established themselves as creators of
money-making attractions and our negotia-
tions for product were confined to those
comparatively few men, with the result that
we already have fifteen splendid attractions
for release before August 1 and between
thirty-six and forty great big pictures under
contract for the 1924-25 season."

Vice-president Paul C. Mooney presided
over the session. He outlined the company's
sales plans and policies and spoke of the re-
action of the big exhibitors to the new Hod-
kinson proposition.

The branch managers attending included
William Yoder of Atlanta, L. J. Hacking of
Boston, W. H. Wagner of Buffalo, George
Dillon of New York, W. C. Humphries of
Philadelphia, G. R. Ainsworth of Pittsburgh,
G. A. Falkner of Washington and J. L. Plow-
right of Toronto.

The second sales convention of the com-
pany will be held in Chicago this week, pre-
sided over by Mr. Munroe, Mr. Mooney and
Mr. Flinn, with the central and western di-
vision represented.

Industry Needs
and Directors

CC^TT^ HE most urgent need in the mo-
tion picture industry today is
new blood in the directorial and
writing fields."

The statement was made by Richard A.
Rowland, general manager of Associated
First National Pictures, Inc., at a dinner he
gave to his West Coast department heads on
the eve of his and Earl Hudson's departure
to New Orleans to attend the annual con-
vention of First National franchise holders.

Rowland, speaking on the splendid prog-
ress made in the lighting, photographic and
technical ends of the business, stated that all
these three have reached a high level but
that there is still much room for improve-
ment in direction and writing.

"There are comparatively few really out-
standing directors in the business," he said.
"As to writers — well, we are each day at-
tracting a greater number of noted authors
who are lending their talent toward raising
the standard of the motion picture. The
celluloid drama is no longer scoffed at by
the other artists; indeed it is attracting them
to its fold and is rapidly rising to the pin-
nacle as the greatest of all the arts.

"The writer, in my estimation, is the most
important attribute to picture success, for
after all is said and done the story that the
motion picture tells is the keystone — direc-
tion and acting are of secondary impor-
tance.''

Mr. Rowland paid tribute to Earl J. Hud-

New Writers
Says Rowland

son, supervisor of First National's own pro-
duction units, and to John McCormick,
western representative. Of Hudson he said:
"He accomplished the most amazing thing
in the history of pictures — he has made six
successive noteworthy box office sensations.
These were 'The Huntress,' 'Thundergate,'
'Her Temporary Husband,' 'Painted People,'
'Lilies of the Field' and 'Woman on the Jury,'

and he now is guiding the destinies of three
other pictures which promise to be equally
as successful as any of the others. These
are 'Sundown,' 'The Perfect Flapper' and
'For Sale.' "

Metro Buys "Rust

Metro announces the purchase of "Rust,"
Robert R. Presnell's popular Broadway play,
which will be filmed as one of the big pro-
ductions on Metro's extensive schedule next
season. The purchase was effected by
Colonel J. E. Brady, in charge of Metro's
Eastern scenario department, through Miss
Laura D. Wilck, Mr. Presnell's agent.

EASTERN SALES FORCE OF THE HODKINSON CORPORATION
From left to right, top row — J. K. Burger, G. M. Davidson, H. O. Duke, J. L. Plow-
right, J. Dolan, G. Solomon, D. Scholtz, L. Tobias, W. H. Wagner, G. R. Ainsworth
and L. W. Kniskern. Second row — F. S. Hopkins, W. G. Humphries, J. C. Flinn, Paul
Mooney, F. C. Munroe, R. Pawley, G. M. Dillon, G. A. Falkner, W. Yoder, G. Harvey.
Bottom row — J. Eaton, J. Level, C. J. Giegerich, L. J. Hacking, C. Behan, R. S. Wolf,
W. F. Seymour, P. J. Richrath, I. Hanover.

Selling the Picture to the Public

EDITED BY EPES WINTHROP SARGENT

Bargain Month in Pictures Is Winner

When You Have Real Pictures to Offer

TAKING his cue from a story appear-
ing in this department some time ago,
H. B. Vincent, of the Phillips and
Beacham theatres, Orlando, Fla., and his
publicity man, Frank H. Burns, worked out
a "revival" idea that sold like the first circus
of the season. As Mr. Burns puts it: "It's
good if you have the pictures to work with
— and we sure had 'em."

The original story related to a circuit up
in New York State where a theatre anni-
versary was marked by a bargain day at
most of the leading stores. Mr. Burns con-
ceived the idea of having a bargain month,
prorating the cost between the two houses,
over four weeks and just smashing things
open.

Fine Bills

At the Phillips he had Flowing Gold, The
Shooting of Dan McGrew, Reno, Name the
Man, The Call of the Canyon, Stephen Steps
Out, Nellie the Beautiful Cloak Model,
Singer Jim McKee, Under the Red Robe,
The Heritage of the Desert and Flaming
Barriers.

PICTURE SALE

InounuHKdl THE BEACHAM AND

PHILLIPS THEATRES OFFER I

FOR YOUR APPROVAL E=^=

A BIG BARGAIN MONTH

Our First
Annual (*l<»araiu*<» Sale

EVERYTHING
MUST BE SOLI)

-bai it 1 — that.

Wt muil reduce out itocb. We mui! f«i»e moory
A real bona fid <■ ule The greatest programs no
offered for the money Something to think about

.AJ1 taojJtpU4|( ga. Nnlhing ryrrmngrA *i J*'*-

You buy «hal you get and gel what you buy Talk
about your shovel 'em out--. boy, we are going to

Try to rt, v,

fiSStoZ n pit

The Greatest Month of Pictures Ever Offered in Orlando

philuhs THEATRE '

SALE LASTS

30 Days

Come one, come all, and

get more than your
money'* worth in good
entertainment

PICTURES COMING TO THE
BEACHAM THEATRE

'Flawing Gold'

•Tk. „l Du HcC>»-
TW CaD of Ik* Ca-y»-

W.Jham 1 Han a
"Under the R<d So*.'
TW Hentair at lW [ •
"Flana* Bamm"

-Wtwr. ■ Maa • • Maa"

TW Sob of Saaan'

Pol* rUcn m -)»■■■— d PbnV

"TW Neat Can*/*

LEI'S GO!

Bang.' Bang! "BANG!

THE THROWAWAY

The list at the Beacham included When a
Man's a Man, Three Weeks, The Son of
Sahara, Shadows of Paris, The Common
Law, A Boy of Flanders, The Next Corner,
Mademoiselle Midnight and Sherlock, Jr.

This looked like something to talk about,
so Burns raised his voice to a shout and had
a supply of throwaways printed, 12 by 18
inches, headed "Picture Sale" in inch and a

half letters and laid out precisely the same
as a dry goods or grocery circular with "A
Big Bargain Month" for his secondary line
and "Our first annual clearance sale. Every-
thing must be sold" for the slogan.

Good Copy

This last was followed by "We must re-
duce our stock. We must raise money. A
real bona fide sale. The greatest programs
ever offered for the money. Something to
think about. All goods must go. Nothing
changed at this sale. You buy what you get
and you get what you buy. Talk about your
shovel 'em out — boy! we are going to shovel
'em in.''

On one side of this, broken into two and
three line panels, was "Something new in
the movie line— 2,000 seats, 2,000 nails— If
you can't get a seat we'll hang you on a
nail in full view of the picture. We must
have capacity houses. We have done our
part. Now it's up to you— If you like our
idea, prove it. Let's go — A whole month of
big pictures. Wow!"

There was more along the same lines on
the other side of the central panel, with the
program below.

Wide Distribution

Enough of these were printed to permit
one to be placed in every house in Orlando
and leave a supply for distribution in the
theatres. To make doubly certain, there was
a special mailing list of about 1,000 names
used, and then each of the two local papers
was given the copy as a full page. Appor-
tioned between twenty titles and sixty days,
this did not amount to much on any one
picture, but it shot business the first half of
April away above the mark with an upward
tendency showing and Easter bringing the
end of Lent.

It has proven to be the cheapest advertis-
ing the house has ever done and about the
best, as well.

If you try it. let the local merchants in on
the deal, and get more noise for the same
cost.

Likes Dog Stories

Apropos of a recent article on
"dog stories," Morris Rosenthal,
of Poli's Strand Theatre, Water-
bury, Conn., sends in a story
which recently ran in the Evening
Democrat. It is headed "A Day
at the Theatre: What It Means
to You," and it tells interestingly
of the precautions taken to en-
sure the comfort of the patrons,
how films are edited for local ap-
proval, how the musical scores are
arranged and all the details of
house management.

But through the story there
run references to coming attrac-
tions with especial mention of A
Woman of Paris and Plasti-
grams. These two features get
more space than they probably
could command as separate press
items and appear as pure reading
instead of the theatre's own an-
nouncement, which generally is
accepted at a discount.

It carries more space than would
be given these features and in ad-
dition it gives a house story that
is worth more than a page of
purely press material, since it will
be held to the house long after
the immediate programs have
been played and passed along.

Very naturally Mr. Rosenthal
agrees with this department that
the dog story is well worth while.
It always is when intelligently
done.

In every issue of this department you mill
find ideas that arc worth many times the cost
of a year's subscription. They will fit your
particular house. Why not use them? It's

money in the bank

*LIUIE S

OF THE

FIELD"

A First National Release

ANOTHER GOOD BANNER FROM THE LIBERTY, PORTLAND
"Another poor banner," would be a more startling line in connection with this Oregon
house, for it specializes in banners, but we think this one for Lilies of the Field
speaks for itself. It seems to use the litho cutouts plus very good lettering.

May 10, 1924

MOVING PICTURE WORLD

213

Production Hints from Edward L. Hyman

Managing Director Mark-Strand Theatre, Brooklyn

Empty Whiskey Cases
Sold Three Miles Out

Opening on a Friday to a sell-out business
is the record for Three Miles Out at the
Strand Theatre, Schenectady, N. Y., and it
was not due to the fact that this was pay
night in the General Electric Works, either,
for the business held up the full week.

William Shirley and A. De Wolf Weiller
got hold of some empty whiskey cases and
bottles to match. Just where they got them
from is not essential to the story. They got
them.

First of all they loaded them on a truck
and shot that around town for a few days
before the opening with signs telling that
it was a shipment of whiskey from Three
Miles Out and that it would reach the Strand
on Friday. The branded boxes were the real
thing, but the barrel shown in the photo-
graph had a false head. They don't handle
it in barrels these days. For that matter the
burlap bag has the preference over the
wooden case, but that is a detail.

Friday the perambultaor, with considerable
ceremony, "delivered" the goods to the the-
atre, where the boxes were stacked in the
lobby with some of the bottles exposed. A
man dressed as a barkeeper, with his apron
lettered both front and back, would peram-
bulate the street a few doors from the the-
atre on either side, pausing now and then
to open one of the bottles and sample the
contents with visible and audible satisfaction.

There was only standing room by eight
o'clock the opening night, and half an hour
later the only standing room was on the
sidewalk, and that was fully occupied. Those
empty whiskey cases were worth more than
the full ones, even at the present prices.

Likes Ed. Ads.

F. B. O. is pointing with pride to an ed-
itorial style advertisement on The Beloved
Vagabond.

This is in effect a reading advertisement
fixed up with a heading similar to the box
heads used on many types of editorial copy.
Being in reading form, it is easier to hold
the attention than with the usual selling talk.
Probably no one will be deceived as to the
fact that it is an advertisement, but it looks
inviting.

OPPORTUNITY was given by the
show opening Easter Sunday for a
timely musical incident in keeping
with the season, which was used at the
opening of each de luxe performance. This
was the Hallelujah Chorus from Handel's
"The Messiah," with eight feminine singers
in special set. There were two other musi-
cal numbers, the more elaborate of which
was an impression of "The Gondoliers." The
feature photoplay was "When a Man's a
Man" (First National), and the fillers were
the Topical Review and a novelty film,
"Rapid Transit," with some of the scenes
secured in front of the theatre.

These six incidents took up two hours and
ten minutes, the feature itself requiring one
hour and sixteen minutes.

For the Hallelujah Chorus the singers
were garbed in cassocks, and stood before
the gold draw curtains of the production
stage. At a fortissimo in the music the cur-
tains opened, showing a huge church window
transparency back drop with a white cross
at top center. Red open box lamps were
behind the window. For the opening the
lights included orange and lemon spots on
the singres; two light green floods covering
the fabric side drapes and orchestra from
the booth; one rose purple and one light
amber flood from the dome on the musicians.
Light amber transparent windows at either
side; blue foots and borders, with columns
at proscenium arch orange bottoms and
light blue tops. When the curtains opened
the lights dimmed off and overhead light

Beat the Weather

They have been enjoying a muchly mixed
brand of weather down in Texas, but that
did not keep the crowds from the Palace
Theatre, Fort Worth, when Barry Burke
staged a style show for a local store and
The Stranger.

The store sent out 4,000 heralds with their
announcement of the show and used 30,000
as package stuffers. After that it could
have rained twice as hard without materially
affecting the receipts. And at that it was
raining so hard that they were considering
a switch to bathing suits.

blue spots covered the singers. This presen-
tation took seven minutes.

"Ah No Turridu," from Mascagni's "Caval-
leria Rusticana," was sung by tenor and so-
prano in correct operatic costume. Painted
back drop of church front, with house to
the left, both dimly lighted by deep blue box
lamps from the side. Straw and orange side
spots hit the singers. Front lighting in-
cluded rose pulple flood from the dome on
the orchestra; blue foots and borders; red
coves, green and magenta entrance spots
hitting the ceiling and tops of the windows.
Time of presentation, seven minutes.

"The Gondoliers" offered seven selections,
as follows : "Roses White and Red," opening
ensemble ; "Kind Sir You Cannot Have the
Heart," soprano ; "Duke of Plaza-Toro,"
baritone; "Bury Bury," soprano and tenor;
"A Regular Royal Queen,'' mixed quartette;
"Take a Pair of Sparkling Eyes," tenor;
Dance a Ca Chucha, ballet and ensemble.
Five principals, singing chorus of eight, and
ballet of six was used, the incident running
fifteen minutes. Back drop of Venice show-
ing gondola, and set stone benches, balus-
trades and lanterns hung from above. Silver
ribbons suspended at six-inch intervals in
front of the back drop. Flowers entwined
in the balustrades. Front lighting included
two deep blue Mestrum floods, 150 amperes,
over all; deep blue Mestrum flood on musi-
cians from the dome; red coves. Amber
flood on the set from the dome, with artists
lighted by side and overhead spots of straw,
orange and amber.

Betty Called

Something of a variant on the calling card
stunt was worked by Howard Waugh, of
Loew's Palace Theatre, Memphis. This card
was on colored stock 2 by S]/2 inches, with
a head of Miss Compson (without caption),
and an eighteen point "I called on you to-
day" in two lines. Below was a six point
"The Stranger" in quote marks, and lower
down "Meet me next week. Loew's Palace.
Betty Compson" in three short lines. The
chief advantage of this form is that it car-
ries the cut.

An Atsociated Exhibitors' Relecse

TANTALIZING A THIRSTY PUBLIC IN SCHENECTADY WITH BOTTLES FROM THREE MILES OUT
William Shirley and A. De Wolf Veiller, of the Strand Theatre, S chenectady, got hold of some old whiskey cases and after running
them around town on a bootlegging truck for a few days, set them up in the lobby of the house with a bartender to guard them.
They are used the perambulating street car, but the boxes packed the house for a solid week.

214 MOVING PICTURE WORLD May 10, 1924

Newspaper Notices
Helped Small Town

When The Hunchback of Notre Dame was
booked into the Walker Theatre, Santa
Anna, Calif., Hal Reed, the Universal ex-
ploiter in that section framed up the San
Francisco notices on a neat panel for i
special display.

A Fox Release

THE FAST MAIL IS NOW TOURING SOUTH AMERICAN TRACKS

This is the lobby decoration in the Isis Theatre, Rio de Janeiro. It does not give
the "toda" much trackage, but it was enough to pull in the business. The engine is
cut out and placed before the scenery. Note the awning over the tender.

Puts Kick in Sign
With a Laugh Idea

When Ace Berry, of the Circle Theatre,
Indianapolis, came to play Painted People,
he asked for something different in the way
of signs. He figured that Colleen Moore
should pull them in with her hit in Flaming
Youth still fresh in mind, so he wanted to
give her the fullest publicity.

Ben Caldwell, the house artist, found a
clever idea and the sign arrested the atten-
tion of everyone.

Across the top of the foyer he placed a
pair of panels, one for the star and a ref-
erence to her earlier big hit, with the title
on the other. In between was a head of the
star. That was all regular and common-
place enough, though attractively done.

But then the laugh came in. There was
a radiator just below the head, and Caldwell
ran a small practical ladder from the top af
the radiator to the ledge of the border. On
this he placed the cutout figure of an artist
touching up the red lips of the portrait.

It made the entire offering something dif-
ferent and got more attention than any sign
Mr. Berry has had in the lobby in many
months.

Paid for Passes

Earl Settle, of McAlester, Okla., not only
sold the clothing store on free passes with
each Jackie Coogan suit, but he sold them
the idea of buying the passes — which is even
better. It made extra sales for Long Live
the King, and it got the show a lot of free
advertising, both in and out of the news-
papers.

A Universal Release

THE MISSOURI STYLE

Each heading was lettered in imitation of
the newspaper's head, and while it was not
easy to read the small type, the headline*
told the story, and the space given did the
rest.

A nice touch was the hand printing press
set in the foreground to get attention and to
suggest the printed word. It made a simple
and very efficient attractor.

lour Dws > >j

Girl Carries Banner

William Epstein, of the Royal Theatre,
Laredo, Texas, has selected a mascot in the
person of a very attractive Mexican girl
referred to by Walter Eberhardt as "one of
those bewitching senoritas," though she is
just a pleasant faced Mex kiddie.

Anyhow Epstein uses her for all the big
First Nationals and by tying her only to the
good ones, she means "go" just as surely as
does the traffic cop's signal.

slow Showing Tour [U«S Ij ^

Baby Peggy

cjhe Darliae ol the Screen - - Sweeter iron ever in t

LAW FORBIDS

A Universal Release

THIS ROOSTER CROWED FOR BABY PEGGY'S PLAY

It's a live rooster and a cutout Peggy to tell of The Law Forbids in the lobby of the
Franklin Theatre, New York City. J. Fotheringham, the manager, planned the display,
which got more attention than the best straight litho show.

May 10, 1924

MOVING PICTURE WORLD

215

Novelty Front

for Fair Week

Russell B. Moon, Paramounteer, arranged
a trick front for Fair Week which is being
loaned with the picture in the Boston book-
ing district. It is made of compoboard,
painted in red and white stripes, in simula-
tion of a concession tent with a pair of one
sheets worked in. It made its debut at the
Victory Theatre, Providence.

NASN ENTRANCE

A Universal Release

THIS RACE WAS FIXED. BUT THE THEATRE WAS A WINNER
The Princess Theatre, Denver, used automobiles on a circular frame to get over the
idea of Sporting Youth, the cars passing back of the ground through tunnel openings.
Two or more sets at different speeds would be even better, but this worked.

A. Paramount Release

MOON'S FAIR WEEK TENT

In the entrance is seen a peep show,
familiar at carnivals and amusement parks.
This has six eye-pieces, with as many dis-
plays. One is a slide for the attraction,
lighted from behind by a cardboard at an
angle. The others are tricks including
"What helped to build the White House,"

which is a nail on a bed of purple satin ;
"A Slippery Affair," in the shape of a domed
teapot, and a bottle of tobasco for "Hot
Stuff."

Everyone knows that it is a sting, but they
all want to see, and there is a crowd around
the display all of the time.

Moon also made a wheel of fortune, with
a card at the top "Fair Week Is the Winner
This Week." That and the titles of forth-
coming chows are lettered upon the wheel,
which is bound to stop at some winner in
conformity with the sign "Everyone a Win-

ner." There are no prizes. You just have
the fun of spinning the wheel, but someone
keeps it going all the time.

Box Office Mask

Is Big Newspaper

Leslie Whelan, Paramounteer, planned a
newspaper nine feet high for A Society
Scandal at the Olympia, Pittsburgh. This
was hand-painted in close simulation of the
regular newspaper with red headlines and
everything, but it improved on the usual
sheet in that the portraits were in color, be-
ing taken from the regular lithographs.

A hole was cut in the center for the ticket
sales, but this did not interfere with the
headlines.

It is cleverly done and had the people
lined up on the sidewalk reading the head-
lines, while others bought tickets.

A Paramount Release

GETTING THE NEWS ABOUT GLORIA BEFORE THE PUBLIC
This newspaper mask for the box office stands nine feet high, with the headlines in
red and black, the illustrations being from the regular posters. It was planned by
Leslie Whelan, Paramounteer, for the Olympic Theatre, Pittsburgh.

Tied Up Two

Getting two tie-ups helped the Hippodrome
Theatre, York, Pa., sell a pair of First Na-
tionals recently.

The plugger song for The Song of Love
was fastened to a ten-cent store with a big
window display and a banner across the en-
trance, while right next door a banner for
Ponjola ran across the entire front, in con-
nection with the sale of the book from which
the picture was made. Neither interfered
with the other, so both releases went over to
improved business.

One good tie-up is better than three or
four inconspicuous ones, and both of these
carried front banners in addition to the win-
dow displays.

Look after your Summer Exploitation
now before it is too late.

216

MOVING PICTURE WORLD

May 10, 1924

A Paramount Release

THEY GROW LARGE HUMMING BIRDS IN OKLAHOMA
This is a lobby by S. S. Wallace, of the Criterion Theatre, Oklahoma City, on Gloria
Swanson in The Humming Bird. Wallace may be a bit weak on ornithology, but he
knows a good lobby display when he sees one. This is one.

Likes Questionnaire

L. O. Davis, of the Virginia Theatre,
Hazard, Ky, sends in a questionnaire which
he says helps him keep tabs on the local
demand. It is along familiar lines, but it
is a long time since one drifted in to this
department. Apparently they are not as gen-
erally used as they were some years ago,
though they are a great help in a small
town and, as Mr. Davis points out, they
check up the mailing list.

The patron is asked to underscore the
classes of plays he prefers, the classifica-
tion being Western, Melodrama, Comedy-
Drama, Society Drama, Northern pictures
and Sea Stories. The favorite stars are
named for first, second and third choices,
and there is a blank for any suggestion the
patron cares to offer, with space for signa-
ture and address.

On the reverse is a request to fill in the
blank and leave it at the box office or send
it in by mail. In the past managers have
found a better response where a single pass
is given for the turning in of the question-
naire, the pass being given for an off night.

Have you checked up your patrons
lately?

"On the Air"

Radio is not the only thing on the air.
Bunches of airplanes cut through the
Hertzian waves. Theodore Mousson hitched
the airplanes to his stars and for the 105th
Aviation Unit to advertise The Broken
Wing at his Knickerbocker Theatre, Nash-
ville, Tenn.

Four planes distributed his throwaways,
and more than two hundred cars accepted
the pasteboard signs prepared by the service
men for a recruiting drive which centered
about an airplane parked in front of the
Knickerbocker.

Just to be in the game, the city permitted
215 safety zone and parking signs to be
pasted with special stickers similar to those
used on the automobiles.

The house got more men than the recruit-
ing service, but both sides seem to be well
content.

Qualified

You could not well ask a better hook-up
to a fashion show than The Lilies of the
Field, and yet the first style show to be re-
ported comes from the Palace Theatre, San
Antonio, where Manager Santikes put on
a display with twenty mannequins.

The store which supplied the garments not
only paid all expenses but hired a dancing
master to teach the models their paces. It
put the Lilies over to about as good busi-
ness as the house ever had.

Piped a Piper

About 200 children were hired with passes
to follow a pied piper through the streets of
Atlanta to advertise Pied Piper Malone at
the Howard Theatre. Kingsmore borrowed
the Coogan-Barry idea and got the young-
sters from a local orphan asylum. The line
was led by a goat cart with the three small-
est children getting a ride.

Emergency Office

to Suggest Rush

Among the other stunts worked on the
premiere of Secrets at Los Angeles was one
that will last beyond this Talmadge feature.
It is the emergency box office. The idea is
not altogether new, for there have been iso-
lated instances of their use before this,
either in the lobby or at the curb. The
angle which makes this new is the fact that
the box office was located half a block from
the theatre, to lessen the standout around
the lobby.

The first night the box was purely orna-
mental, for the advance had exhausted the
capacity, but later in the week the office
not only did business but helped to make
the business. People figured that if they
had to lure the crowd from the main en-
trance there must be a show worth while.
They bought tickets on the urge as well as
because it was Norma Talmadge.

The opening night they had to establish
fire lines 200 feet from the house to hold
back the crowd which had gathered to see
the celebrities enter. That helped, too, and
all told Secrets was given a start that was
good even for Los Angeles, where the press
agent is working under the eagle eye of his
employers.

Here Ain't the Bride

Guy Kenimer, of the Arcade Theatre,
Jacksonville, had it all set for a stage wed-
ding for The Marriage Circle — all except the
contracting pair.

A leading jeweler offered a real platinum
wedding ring and another 1. j. countered
with a wrist watch. Other donations were
for the house or to deck the bride and for
two weeks Kenimer whooped it up like a
bull moose calling to its mate, but no one
seemed keen to get married and so instead
of "Here Comes the Bride" the orchestra
had to play "Yes, We Have No Bananas."

But they could not take away the benefits
of two weeks of advance work and the
crowd which had gathered for the wedding
went out and talked the rest of the town
into not missing one of the best entertain-
ment bets of the year.

— -—■■•J--- - -f I -|

BuE Kj6itft ^/j^U DEVILLED viawRMi^laiHSK^lHHTRmJC

Jl yf yKTALyL^ V OOL. HOUSE and his Cowbqy Band. OaW

A. Universal Release

HOW MOSS' BROADWAY THEATRE BANNERED THE FOOL'S HIGHWAY
Those blotches against the front are some of the Japanese lanterns used to give local
color under the marquise. You see this is a Bowery story and Chinatown is at the
lower end of that once-famous street, hence the lanterns.

May 10, 1924

MOVING PICTURE WORLD

217

This Open Layout
Gets Best Display

These two advertisements from the Strand
Theatre, Syracuse, speak for themselves.
One is five inches over three and the other
is seven inches in the same width. The five
inch space is more than twice as large as the
seven when it gets right down to a matter
of attention getting. The smaller space car-

better than a full face. This is by no means
a poor display, though it lacks the kick of
the rule work. It is fairly open, and the
heavy border, with the rather vague cuts
give strength to the layout which enables it
to do better than hold its own, though it
does not dominate the page like the other
example. Syracuse printers seem to have a
fair idea of amusement display. Possibly it
has been drilled into them, but they do not
run to the all-capital excesses common in
so many midium sized towns. They give a
generally fair result, and when they have the
proper material to work with, as in this case,
they show something better than the aver-
age, but they do not yet seem to realize that
with a heavy frame to hold a space to itself,
the too-black type faces are not needed to
give emphasis. When they learn that, their
work will be even better. It is better than
average as it stands.

A First National Release

OPEN AND INSISTENT

ries no cuts and depends upon white and
the heavy rules to get attention. It stands
up on the page to the exclusion of all else,
for it was sent in as a full page to show this
advantage. The card in the lower corner
regarding no advance in prices is a holdover
from The White Sister, which was played at
a 75 cent top. Otherwise that space would
have been better used for the additional
features, which would then have permitted
the better playing up of the cast of the fea-
ture. Under the circumstances the return to
the regular prices was of greater importance
than the cast. The printer has intelligently
used upper and lower case instead of all
upper for most of the lines, and this is easier
to read. The same comment holds true of
the display for The White Sister, where
only the title is in all capitals. The chief
objection to this layout is the use of full

Remade Sunday Ads
to Get Full Value

Raymond Jones, of the publicity end of
the Howard Theatre, Atlanta, remade his
Sunday displays four times to get the best
result and figured it worth his while. The
attraction was A Society Scandal, and he
got the idea of making his attractor a re-
production of the front page of each news-
paper in which the advertisement appeared.
He obtained permission from each of the
three newspapers to use their heading, and
miniature newspapers were set up, the
make-up being changed for each paper,
though the general story ran in all three.
Before the plates could be delivered, the
papers — all three of them — notified Mr.

Jones that the permission was rescinded,
each editor feeling that such a use of the
heading might suggest that the paper was
a scandal sheet. Jones tried hard to smile,
junked the plates and had a second edition
with a fake heading to run in all three ads.
But he was not content with the check. He
went out and finally persuaded the Consti-
tution to permit its heading to be run. He
felt that the heading of an actual newspaper
would give the display more punch than to
use a dummy heading. The new plates were
sent around. Then the Journal and the
American, seeing that the Constitution did
not object, changed their minds. Jones
caught one form as it was being taken from
the stereotypers to the press for the bulldog,
or early edition, and had the original plate
set in. The Journal was held up thirty min-
utes for the change of plates, the first in-
stance where such a concession was made
to a theatrical advertiser. But when the ad-
vertisements came out and Jones got sundry
slaps on the back, he knew that his idea was
the correct one and that the actual news-
paper headings were sufficiently novel to
more than justify his effort and the cost of
the plates. We reproduce two of the dis-
plays, the third not'being available. It will
be noted that while they follow a general
scheme, they are not identical. Cut place-
ment, the use of a solid cut at the bottom
of one space and of a straight block on the
other, and the tilting of the page all serve
to give the displays a different appearance-
so that in the event of the same reader see-
ing more than one newspaper, he gets a
fresh appeal from the second. The Journal
display is ISO by 3 and the Constitution is
five lines deeper. We don't blame Mr.
Jones for feeling rather proud of this effort.
It is above the average from every angle.

A Metro Release

LARGER BUT SMALLER

face in the smaller sizes, which makes it
difficult to read quickly. Where there is
so little to fight, a Roman would have been
better and would then have given a little
more emphasis to the larger lines. It is sel-
dom a good thing to give too great an em-
phasis to the advanced prices. An italic is

ftomatd

A Paramount Release

TWO DISPLAYS FROM THE HOWARD THEATRE, ATLANTA, USING

ACTUAL HEADS

218

MOVING PICTURE WORLD

May 10, 1924

Loose Construction
Hurts This Appeal

The Pantheon Theatre, Vincennes, Ind.,
takes four twelves to put over The Eternal
City and with an area of 96 square inches
gives only 5 square inches to the title, stick-
ing it so close to the cut that the display is
further lessened. More than this, the title
is widely separated from the selling talk.

"Today, The Eternal City" is what you have

to sell, sell it all in one breath.

PANTHEON-TODAY

MONDAY AND TUESDAY

THE PICTURE
YOU HAVE
WAITED TO SEE,
HERE TODAY

Added Attraction

The Newport Symphonic Orchestra

HISSJRFKE eDnM-KOTRA.NO aUU'lsi

addition to thi* tkJiibtfAl program ot The Orchestra
Hid ThU FKAXLP^ EXTRAORDINARY

"MAMMA'S

BABY BOY"

on SumUr Blffcl

A First National Release

POORLY LAID OUT
The advertisement starts o ffwith the state-
ment that "The picture you waited to see
here today with" and names the cast. Then
there is a lot of talk about an orchestra
and, purely as an afterthought, the title is
stuck in to balance the shorter features. A
better layout would be to rout the top part
of the cut, so that it ends with the circle.
This would give space to run "The picture
you have waited to see" in a single line with
"The Eternal City" in a large face just be-
low. Then the cast could be run and some
chat about the immensity of the production
before going on to sell the remainder of the
program. If the orchestra is going to do the
selling, the picture should have been cut
down. If it is the picture that is to sell —
and we think it is — then the orchestra should
be made secondary to the feature, holding
the talk of that feature all in one place. It
looks as though the copy writer had pasted
up the cut and then had run lines wherever
he could, without much regard for their sell-
ing value. Probably the title was lettered
on the cut, in which case it should have been
notched out for this layout. It sounds like
a lot of work, but a hacksaw and a mill file
will do the trick, if the office is not equipped
with a power cutter, and a much better sell-
ing appeal could have been made. As a
matter of fact the best cut use would have
been just the Coliseu/n scene and the inset.
That is plenty of picture, and the remainder
of the space with well-set type would have
been much better. Don't feel that you have
to use all of a cut just because a kind ex-
change sends it to you, and don't run your
ads like a chapter play with a "to be con-
tinued" line under the selling talk and the
title down at the other end of the space. If

Roy Miller Uses

Type for Novelty

According to the press story sent in with
this display from the California Theatre,
Los Angeles, Roy Miller has turned to type
for a novelty. That is stating the matter
rather broadly, for Mr. Miller has been
using type off and on for some time. The
real meat of the matter is found in the
statement that the Los Angeles papers can
give only a limited — very limited — number
of small type faces to their advertisers. They
have a few faces that do well enough for
dry goods ads, but they do not carry on
the machines or even in the cases the slight-
ly ornamental faces that make for attractive-
ness. In the language of the press story
Roy Miller had the title hand lettered and
then he went to a "professional typographer"
and had the rest set up. A typographer, if
you never met such an animal, is a man who
specializes in typesetting. He has no print
shop, but he will set up a job and send it
over to your printer. There are very few
of these men, but there are some, and they
are to be found only in the larger cities.
Miller took his job to one of these men, got
clean proofs of the matter and pasted in on
his cut copy, having the entire job repro-
duced. If you will look this reproduction
over closely you will see that there is not
a line of straight Roman in the entire space.
It is all slightly fancy and yet not so fancy
that it is not clearly legible. Nelson B. Bell
adopted this suggestion of ours a couple of
years ago, and Milt D. Crandall has gone a
step further. He laid in his own type faces
for the Rowland & Clark houses, since he
could not get what he wanted from the
printer. If you want to do a combination
and cannot get what you want from the
newspaper office, get some job plant to set
up your lines. They are more apt to have
good faces in the smaller sizes. In Los
Angeles this departure from hand work is
getting attention because these California
spaces are incomparably better. In Pitts-
burgh Crandall has had the field entirely to
himself until lately. In Washington Bell has

been doing tricks with type he could not do
in straight mortises. And you can do pre-
cisely what Miller, Crandall and Bell are
doing at comparatively small cost and beat
hand lettering competitors with little effort.
It can be done, because it is being done.
Why not get in line, if you have hand let-
tering problems?

Fanfotos Again

There has been little to report about fan-
fotos since the Paromunteers started in to
hibernate, but apparently they are still be-
ing used, and to good advantage.

For example, L. R. Towns, of the Strand
Theatre, Birmingham, handed 500 pictures
of Pola Negri to the big department store.
In return they gave him a little more than
five column inches in their display with a
cut of the star and the announcement that
they would present 500 copies of the auto-
graphed photograph of Pola Negri to visitors
to their women's section, adding that Negri
in The Shadows of Paris would be seen at
the Strand all of the week.

The value of this advertising lies in the
fact that it puts the announcement where
the women who are not reading the amuse-
ment advertising cannot help seeing it. It
helped Towns fight a Shriners' Street Circus
and the fact that The Humming Bird had
recently been shown. That was why Towns
donated the pictures. He knew he would
nave to hustle to lighten his handicap.

Odd Teasers

Frank L. Browne put out something dif-
ferent in teasers when he had Twenty-one
at the Liberty Theatre, Long Beach, Cat

He had 5,000 diamond shaped cards printed
up with : "Look for 21 opposite the P. E.
station." These were put on all telegraph
poles and other possible tack locations. Of
course the Liberty was across the street
from the station, and it was blazoned with
announcements.

He also used throwaways to tie in on this,
making the more definite statement that the
title was at the Liberty.

California

MAIN A,ft,„ ~mm ^

affc

The colorful romance of History's

most arrogant heart-breaker!

World Premier!

Noui Playing
Popular Prices

— ill* Foremost Actor of our
day in Richard MansfielA'i
most celebrated itage success.

BcauBrummcl

£y***HE life rtory of the moit Insolent, the mot
( <"\ daring, the moat feared man in all the nocial
V/ history of Europe. He act the fathioru for
■ continent: poked fun at hi* Prince; toad*
love with reckleu abandon and •corned every
love — he T*'fyh*^ at Life and sneered at Fate.

Mu*U all j inurfntuti by

ELINOR'S

Iimpi| JrabU Concert Orthextrm

A WARNER BROS. SCREEN CLASSIC

A Warner Brothers Release
THE SOLUTION OF THE HAND LETTERED PROBLEM. NOTE THESE LINES

Newest Reviews and Comments

"Listen Lester"

Principal Offers Pleasing Picture With Cast
of Favorites Based on Musical Comedy
Reviewed by C. S. Sevvell

A popular musical comedy, "Listen Lester,"
which enjoyed a long run on the New York
stage a few seasons ago has been transferred
to the screen by Principal Pictures Corpora-
tion. Like most productions of this type
where musical numbers play a large part, the
story interest is slight and hardly to be
taken seriously, simply serving as a basis for
the action and incidents.

"Listen Lester" concerns the adventures
of a gay old widower who is pursued by
one of his former flames who threatens him
with a breach of promise suit and most of
the footage as screened deals with the at-
tempts of different parties he has employed
to get posession of a package of letters. This
is played up along farce comedy lines and

Ohe Oscar C. ^

Buchheister Co. ( Unc.

ART TITLES]

Printed/Jitles 6^ Special Gffectsj
\ 245 V/. 55 th St. J
\ New York. City /
\ Circle 624 O - 1 /

RECENT PRODUCTIONS
TITLED BY US

"WANDERER OF
THE WASTELAND"

A ZANE GREY STORY IN
TECHNICOLOR

'YOLANDA"

EDITED BY CHARLES S. SEWELL

IN THIS ISSUE

Bluff (Paramount)
Girl of the Limberlost, The (F. B.
O.)

Listen Lester (Principal)
Lone Wolf, The (Associated Ex-
hibitors)

Ridgeway of Montana (Universal)
Untamed Youth (F. B. O.)
Wandering Husbands ( Hod kin -
son)

the manner in which the letters continually
change hands between the female detective,
the hotel clerk and the house detective al-
though providing amusement is at times
overplayed. The title refers to the way all
of the principals continually seek the aid of
the house detective, Lester.

To offset the widower's trouble with his
former sweetheart there is a romance be-
tween his daughter and a young millionaire,
which, however, threatens to go on the rocks
and is saved by the introduction of a fake
kidnapping which brings both the young man
and the widower to the matrimonial alter.
This provides a melodramatic situation in-
volving an attack on the daughter by one
of the kidnappers and her rescue, leading
to the happy ending. The sudden realization
of the old man that he loves the woman he
has sought to get away from is not convinc-
ing.

Everyone of the cast is a well-known
player with a name of box-office value, such
as Harry Myers, Louise Fazenda, Alec
Francis, Eva Novak, George O'Hara, Lee
Moran and Dot Farley and all give good per-
formances. The picture has been capably
directed by William Seiter. Judicious cutting
would speed up some of the scenes which are
a trifle long.

The popularity of the stage production and
the prominence of the players offer good
points for advance work, while the picture
itself will afford light pleasing entertain-
ment for the majority of patrons.

Cast

Listen Lester Harry Myers

Arbutus Qullty Louise Fazenda

Col. Dodtre Alec Frnncla

Mary Dodge Eva Novak

Jack Griffin George O'Hara

Wm. Penn Lee Mornn

Miss Pink Dot Farley

Scenario by Louise Milestone.
Directed by Wm. A. Seiter.
Length, 6,242 feet.

Story

Colonel Dodge, a gay old widower la
threatened with a breach of promise suit by
Arbutus Quilty. He hires Pink, a woman de-
tective, to get back his letters and goes to
Florida with his daughter Mary to get away
from Arbutus, but she follows. He invokes the
aid of Lester, the house detective to get the
letters. Lester succeeds, Pink gets them
from him, the clerk gets them from her
and they are the cause of a general mix-up
until Arbutus gets them back. Mary has
fallen in love with Jack, but is jealous of
the colonel not knowing he is her father.
Arbutus has a scheme to bring the men to
terms by being kidnapped. Lester aids them
and the plot works. One of the men gets
rough but Jack saves Mary. Arbutus, thor-
oughly contrite decided to quit chasing the
colonel and he immediately decides that she
is the right wife for him, so all ends happily.

"Just Off Times Square"

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its faithful reproduction of tones, of light and shade, no matter
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Last
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Factory & Laboratories:
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224

MOVING PICTURE WORLD

May 10, 1924

"Ridgeway of Montana"

Jack Hoxie's Newest Feature for Universal
Should Provide Good Entertainment in
Average House
Reviewed by C. S. Sevrell

Jack Hoxie's newest picture for Universal,
"Ridgeway of Montant," is a pleasing pro-
duction which should prove a good program
attraction in the average theatre and be well
liked by the star's admirers.

The action of the picture takes place al-
most entirely in the broad expanses of the
west and there are a number of the familiar
ingredients of the typical western such as a
gang of cattle rustlers with a villainous leader
who seeks to force his attentions on the
heroine but who is thwarted by the hero
who is a rancher. It will be seen that
so far it is in the class of the typical west-
ern, but these elements have been sub-
ordinated in the footage to the romance
angle.

This romance, which embraces a majority
of the footage, concerns the attempt of a
modern flapper who wants all men to fall
for her and who is piqued when the hero
does not prove an easy prey. Although im-
pressed by her, he pretends that he is not,
and when she follows him to his mountain
cabin he treats her with more or less dis-
dain, even after marrying her to save her
reputation. The attempt of the leader of
the rustlers to kidnap her, however provides
opportunities for a rescue and straightens
everything out O. K.

The supporting cast is entirely adequate,
and there are a number of attractive and
well photographed exteriors. Hoxie, as the
ranch owner, has a congenial role with op-
portunities for good riding scenes including
the subduing of a spirited horse, a rescue in
a runaway and a good fight, also a unique
stunt where he hides in a wagon and lets it
roll down hill crashing into a house. This is
thrilling if not entirely convincing. Olive
Hasbrouck is vivacious, attractive and
thoroughly likable as the heroine.

Altogether, "Ridgeway of Montana" is a
pleasing picture with a good mixture of
typical western, modern flapper-vamp and
cowboy-caveman stuff, with stunts, thrills,
humor, good riding and fighting to make it
a thoroughly likable attraction for the aver-
age patron.

Cast

Buck Ridgeway Jack Hoxie

Aline Hanley Olive Hasbrouck

sim .u Hanley Herbert Fortier

Steve Pelton Lou Meehan

Rev. McNabb C. E. Tburston

Pete Shagmire Pat Harmon

Story by W. MacLeod Raine*
Scenario by E. II. .chnyer.
Photographed by Harry Neumann.
Lei Kth, 4,843 feet.

Story

Buck Ridgeway, owner of thousands of
cattle in Montana captures a rustler band,
but Pelton the leader makes a daring get-
away. Buck goes to the city to sell the cattle
and Aline, his friend's daughter, a flirt, de-
cides to make him fall for her. Buck feels
himself slipping and returns home, going up
into the hills after Pelton. Aline, her vanity

"Stories for the Children, Drama for the
Grown-Ups." — N. Y. Herald

Original Drama Written
for the Screen
Adaptations Made

E. E. BURSON, Cineo-Dramatist
261 So. Burlington Ave. Lot Angeles, Cal

wounded, follows, gets lost, Buck finds her
and takes her to his cabin. A snowstorm
prevents their going back down the trail
that night, and the next day Buck, appar-
ently against his will, marries Aline. She
seizes the first opportunity to escape, but Is
kidnapped by Pelton. Buck starts after her
and rescues her, capturing Pelton. They find
they love each other and are perfectly sat-
isfied with her position as Mrs. Ridgeway.

MUSICIANS SHOULD FOLLOW

The Lone Wolf

Jack Holt and Dorothy Dalton Come Under
Associated Exhibitors Banner in
Good Crook Picture
Reviewed by Beatrice Barrett

All lovers of crook mystery stories are fa-
miliar with the "Lone Wolf" tales, and they
are universally popular. When combined
with this you have a cast headed by Jack
Holt and Dorothy Dalton, assisted by such
popular players as Tyrone Power and Wil-
ton Lackaye, you have something to talk
to the public about in which they will be
interested.

"The Lone Wolf" is a picture which will
be liked by nearly everyone. It is well
handled to make it a thrilling, baffling mys-
tery story, full of suspense and unexpected
happenings that will keep the audience in a
constant state of excitement.

Interesting from the beginning, when the
action really gets started there is not a mo-
ment when the excitement abates. Based
on the always thrilling theme of stolen plans,
with the "Pack," Eckstrom and the Lone
Wolf all trying to get the plans, it brings
in complications which keep the action
jumping right along. The scenes in which
the Lone Wolf gets the plans from the thief
who has robbed Eckstrom are very well han-
dled. And the scenes in which the Pack
discovers Lucy and the Lone Wolf in the
studio and she tries to trick them with the
pack of cards in which the plans have been
hidden, cannot fail to give patrons a thrill.

The audience always likes the unexpected,
and the identity of the leading woman is
well hidden so that the audience will have a
surprise awaiting them when it is discov-
ered Lucy is a member of the Secret Service
and not of the Pack.

The only part of the picture which is not
well handled is the chase in the aeroplane,
part of this is apparently work in the studio
and it rather spoils the thrills.

Jack Holt makes a very interesting gen-
tleman crook, and his quick actions, done in
his usual calm manner, will please the people.
Dorothy Dalton is at her best in crook pic-
tures. Here she cleverly emphasizes the
love element and her growing admiration for
the Lone Wolf, all the while she is keeping
you interested in her movements of spying
on the Lone Wolf. The supporting cast all
do their part to help along the picture which
is just the sort which is going to please the
audience.

Cast

Lucy Shannon Dorothy Dalton

Michael Lanyard Jack Holt

William Burroughs Wilton Lackaye

Bnnnon Tyrone Power

(lure Henshuw Charlotte Walker

Annette Dupre Lucy Fox

Popinot Edouard Durant

Solon Robert T. Haines

Werthelmer Gustave Von SeylTertitz

Eckstrom Alphonse Ethier

I . S. Ambassador William Tooker

Count de Morbihnn Paul McAllister

Story by Louis Joseph Vance.
Written for screen and directed by
S. E. V. Taylor.
Length, 6 reels.

FOR PROPER PRESENTATIONS

Story

Plans for an apparatus to bring down
aeroplanes are hidden In a pack of cards
and stolen. "The Pack," a gang of crooks,
learns Eckstrom has the plans and goes after
them. Lucy Shannon, a member of the Pack,
meets Michael Lanyard, whom she suspects
is the Lone Wolf, the noted crook. The Lone
Wolf, much attracted to Lucy, goes to the
American Ambassador and says he will de-
liver the plans to him If he will furnish a
fast aeroplane and promise the Lone Wolf
shall have a chance to live unmolested In
America. When the man from the Pack gets
the plans from Eckstrom the Lone Wolf
knocks him senseless and gets the plans.
He takes them from the pack of cards and
conceals them In a cigarette. Lucy leaves
a warning In the Lone Wolf's room that the
Pack are after him. He and she try to es-
cape together. Eluding the Pack, they hide
in a friend's studio. When the Pack finds
them, to make them believe she has not
double-crossed them, Lucy turns a revolver
on the Wolf and makes him lay the cards
on the table. The Pack takes them and runs
but Eckstrom demands the cigarette and
leaves in an aeroplane. The Wolf and Lucy
overtake him and after a fight In the air
Ket the plans and deliver them safely. Then
the Wolf finds out Lucy Is a member of the
Secret Servlee.

"Bluff"

Agnes Ayres and Antonio Moreno Featured
in Entertaining Sam Wood Production
for Paramount
Reviewed by C. S. Sewell

The impression widely prevalent in many
sections of the country that success in New
York is largely the result of the clever use
of bluffing, is the idea behind "Bluff." Sam
Wood's latest production for Paramount,
which is an entertaining romantic melodrama
with comedy touches, featuring Agnes Ayres
and Antonio Moreno.

The story concerns a young girl from a
small town who is unable to even get the
leading modistes to look at her designs for
gowns until she poses as a celebrated actress
who has mysteriously disappeared, hires an
expensive suite and dresses gorgeously, then,
they all flock to her. The melodramatic
angle is introduced by having the police use
this deception in an attempt to cause her
injured brother to release the political boss
from all liability for the injury. But "bluff"
used by her sweetheart again saves the situa-
tion.

The title of the picture offers good oppor-
tunities for tie-ups and other forms of ex-
ploitation, while Sam Wood's past successes
and the popularity of the players should
prove good audience attractors.

All of the players are well cast and give
capable performances, with by far the great-
er part of the picture resting on the shoulders
of Agnes Ayres, who wears some stunning
gowns. The settings and production details
are high-class.

There are no big dramatic moments and
the story fails to carry strong conviction due
to some of the situations being overdrawn.
It therefore cannot be taken too seriously.
At the same time, there are a number of
humorous touches and an exceedingly speedy
romance, the theme will probably strike a
popular chord with the average patron and

May 10, 1924

MOVING PICTURE WORLD

225

the picture should prove a satisfactory at-
traction in the majority of theatres.

Cast

Betty Hnllnwell Agnes Ayres

Robert Fitzmnurice Antonio Moreno

Norton Conroy E. H. Calvert

BInkely Clarence Barton

Kit .'hell Fred Bntler

Dr. Curtlss Jack Gardner

Fifine Pauline Paquette

Jack Hollowell Roscoe Karns

Story by Rita Weiman and Josephine
Quirk.

Scenario by Willis Goldberk.
Directed by Sam Wood.
Length, 5,442 feet.

Story

Betty, a dress designer, is unable to make
any headway in New York, and her lot is
made harder as her brother Jack is injured
by an auto belonging to Kitchell, a political
boss who tries to intimidate him into a small
settlement for his injuries. Betty, learning of
the disappearance of a London designer who
resembles her, scrapes together some money,
poses as the other woman, Nina, and hires a
fashionable suite in a leading hotel. All of
the modistes flock to her and she signs a
contract with one of them, Conroy. BlakeJy
a detective arrests her for posing as the
other woman . Robert Fitzmaurice, a clever
lawyer who has fallen in love with Betty,
shows the value of bluff by not only causing
Kitchell to free her but to make a settle-
ment with her brother for a large amount,
threatening to expose the story of how he
has hounded her. Robert and Betty, discover,
however that their love for each other is no
bluff.

'Girl of the Limberlost"

F. B. O .Picturization of Famous Novel
Rich in Sentimental Interest
Reviewed by Sumner Smith

One of the most popular American novels
of the distinctly sentimental sort ever writ-
ten has been made into one of the best pic-
tures on the F. B. O. schedule. This is "A
Girl of the Limberlost,'' by Gene Stratton-
Porter, which, originally published years
ago, has had a sale, mostly among women,
exceeding 1,500,000 copies and still is in
steady demand. "Freckles," a companion
novel, with the same characters and locale,
was similarly popular, so the picture will
benefit from the prestige, accumulated
through the years, of two unusually suc-
cessful novels.

With this prestige behind it, the picture
at its inception was certain to have a market
value. Now, after much thought has been
lavished on it in highly expert editing, it
emerges from the chrysalis as triumphantly
as one of the Indiana moths that flutter
through the story, and it looks like an ex-
ceptionally good box-office bet.

The picture was first shown reviewers
while in an incomplete state. Seen a sec-
ond time, the value of the film editor's work
becomes apparent.

"A Girl of the Limberlost" is the story
of a girl who is a lover of nature, of the
reformation of her brutal mother and of a
sentimental boy who thinks he loves an-
other girl. For true dramatic values, the
first three reels of the six could hardly be
overestimated. 'Emily Fitzroy, playing the
mother who failed to save her husband from

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quicksands because of approaching mother-
hood, and who hates her daughter as the
then unborn obstacle to the rescue, provides
one of her finest characterizations. This
sombre, brooding woman dominates the first
half of the picture, partly through the dra-
matic force of the story and largely through
her own expertness.

With the reformation of the mother a
really new plot begins to unfold, and Gloria
Grey, in the role of Elnora Comstock, the
daughter, takes the center of the stage. She
makes a very charming heroine, her work
being delightfully natural and simple, lack-
ing the superficial gestures and facial ex-
pressions that another actress might have
resorted to. Raymond McKee gives a good
characterization of the boy in love, and
Cullen Landis and Gertrude Olmsted are
satisfactory in minor roles.

"A Girl of the Limberlost" has one of the
best openings we have seen. The various
elements of the plot are knit together ex-
pertly within a remarkably short footage, so
that the story quickly gets under way. Ex-
cept in about two places, it continues smooth-
ly. One of these is a serious fault. A sub-
title showing a letter is the only indication
that the boy is seriously ill. As he has just
been showed in the best of health, the dis-
closure jolts the imagination.

While the picture is distinctly romantic,
there are a few comedy touches in it. The
best of these, one of the best seen in a long
time, concern a group of hogs that have
partaken too liberally of grape skins, and
they are enormously funny. This bit has
been well handled and should not offend.
Cast

Elnora Comstock Gloria Grey

Kate Comstock, her mother ... Emily Fitzroy

Philip Ammon Raymond McKee

Hart Henderson < 'alien Landis

Edith Carr Gertrude Olmsted

Wesley Slnton Alfred Alien

Margaret Slnton Virginia Boardman

Story and scenario by Gene Stratton-Porter«
Directed by James Leo Meehan.
Length, 6 reels.
Story

Elnora Comstock is a child of hate be-
cause approaching motherhood had robbed
Kate Comstock, her mother, of her strength
when she might have saved her husband
from the quicksands in Limberlost swamp.
The mother's attitude toward the girl turns
to love when she learns that her husband
had been untrue to her, and that his horrible
death was in the nature of a just punish-
ment for his sin. At school Elnora meets
Philip Ammon, who Is engaged to Edith Carr.
Edith resents Philip's interest in Elnora and
jilts him. He quickly discovers that hie loves
Elnora. Edith later tries to reclaim his af-
fections and Elnora disappears to let him
choose between them. She returns when
Philip is taken critically ill and by her pres-
ence wins him back to health, convinced that
it is she he loves. Edith finds solace in the
arms of Hart Henderson, a faithful, long-
time lover.

"Untamed Youth"

MUSICIANS SHOULD FOLLOW

yAematic Music

F. B. O. Offers Entertaining Picture with
Ralph Lewis, Lloyd Hughes and
Derelys Perdue

Reviewed by C. S. Sewell

In "Untamed Youth," F. B. O. is offering
a picture with a theme that is out of the
ordinary and holds the interest well. The
story deals with a small town youth who is
studying for the ministry and a gypsy girl
who does not believe in Christianity. The
struggle for love against these odds is
shown, and there are a number of dramatic
moments brought about by their conflict.
Particularly effective is the sequence where
the girl saves the life of the hero's little

Cue ^SAeer^

FOR PROPER PRESENTATIONS

brother who is ill, while the townspeople
are yelling that she has killed him.

The production is melodramatic in tone,
and religion plays an important part in the
theme. While the fact that the girl is an
unbeliever and the hero put his faith above
all else, adds to the dramatic values, there
are certain subtitles in which she shows hos-
tility to his beliefs, and one scene where she
(Continued on page 227)

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The Pep of The Program

News and reviews of Shofct subjects and serials

"The Junior Partner"

(Educational — Comedy — Two Reels)

"The Junior Partner," an Educational com-
edy with John Fox, Jr., Jack McHugh and
others, scores as juvenile material. The early
action is around a scene in a country store
and includes such well known methods of
evoking laughs as mixing castor oil with
soda. The action then turns slapstick, with
a cat upsetting packages of cereal, folding
stairs and elevators. A bold, bad bandit is
introduced at the end and his capture effected
by the boy. There is nothing very differ-
ent from the usual run of these comedies,
but the picture has been well directed and
the players inject plenty of pep into the
fun-ma!<ing. — S. S.

"Taxi, Taxi"

(Universal — Comedy — Two Reels)

Harry McCoy, who has been co-starred
with Jack Earle, the giant, in a number of
comedies, is starred alone in this two-reeler
produced by Century Comedy Co., although
he works with a pal. The two boys hate
work, but necessity finally drives them to
take jobs as taxi drivers, and they find they
are competitors of a big bully whose enmity
they have previously incurred. The boys
combine to harass him and meet with a
great measure of success. Considerable
cleverness and ingenuity have been shown
in devising the situations with the taxis by
which the boys block the bully and get his
customers away from him, and in addition
to providing a number of laughs, this has
the added element of novelty. It is well up
to the standard of the usual Century comedy
and should provide good entertainment for
the majority of program houses. — C. S. S.

"The Bonehead"

(Educational — Comedy — Two Reels)

The Tuxedo Comedy, "The Bonehead," re-
leased by Educational and presenting
"Poodles" Hanneford, manages to be satis-
factorily funny though it follows conventional
lines. The morning train brings a troupe of
ham actors to the town, including a crooked
theatrical manager, and the fun revolves
around, first, the bonehead's interference
with the show they put on, and second,
with a chase after the manager, who has
stolen money from the opera house owner.
This chase is well staged and offers several
real thrills when automobiles narrowly es-
cape collision with trains. The acting is,
of course, broad burlesque, and it is gen-
erally effective. — S. S.

"Pathe Review No. 19"

(Pathe — Magazine — One Reel)

Probably the most interesting item in this
issue from the standpoint of the average
patron is the section showing how gold
leaf is made and beaten out to an almost
unbelievable thinness until it is transparent.
Other sections show how styles in women's
hats were inspired by the love bird of Java,
a color section showing Granada in Spam,
and another portion picturing the strange
methods of Mexican farmers. — C. S. S.

IN THIS ISSUE

Alice's Wild West Show (Winkler)
Alice's Day at Sea (Winkler)
Bonehead, The (Educational)
Bulltosser, The (Universal)
Junior Partner (Educational)
Near Dublin (Pathe)
North of 50-50 (Pathe)
Pathe Review No. 19 (Pathe)
Pigskin Hero, A (Universal)
When Winter Comes (Pathe)
Taxi, Taxi (Universal)

"The Pigskin Hero"

(Universal — Comedy — One Reel)

This Universal reissued single reel comedy
stars one of the most popular teams of a
few seasons past, Eddie Lyons and Lee
Moran. The story revolves around a foot-
ball game in which Eddie, a greenhorn, is
mistaken for Lee, who is an expert. Naturally
he creates all sorts of confusion, but some-
how by accident is instrumental in helping
to win the game. It is an amusing offering
containing a good quota of laughs. — C. S. S.

"When Winter Comes"

(Pathe— Cartoon— One Reel)

The current issue of the Aesop Fable
cartoons shows the various animals, dogs,
cats, pigs and hippos engaged in different
winter sports such as snowshoeing, sledding,
and ice-skating. Paul Terry's usual in-
genuity and ability to inject humor into the
various situations is again evident, and there
is much that will entertain the average audi-
ence.— C. S. S.

COMING
A "HISTORIET"

TEAPOT DOME

(Not a Review)
Illustrated, Animated and "Cartoonized"
with "Multi-Color" Titles
Something: new and unusual.

TO FOLLOW:

AND BESIDES

Have "Multi-Color" Titles and Scenes
"See It in Colors"

REEL-COLORS, Inc.

LABORATORIES, LYNDHURST
(Art Studios and Offices)

85 RIVERSIDE DRIVE
NEW YORK

Phone Endicott 7784-7364

"Near Dublin"

(Pathe — Comedy — Two Reels)

The newest of the series of Hal Roach
two-reel comedies starring Stan Laurel K
like the majority of the preceding issues, a
burlesque. This time, it is the type of
romantic Irish plays such as Chauncey Olcott
appears in so successfully on the speaking
stage, that it travesties. Stan is cast as a
postman, the rival of the village noble for
the hand of a fair colleen. The nobleman
is a hard-hearted villain. He has Stan jailed
but he escapes and in a fight Stan makes it
appear that the nobleman has killed him.
Stan keeps under cover, but during the
murder trial a fire breaks out and Stan ap-
pears. Everyone believes he is a ghost and
they scamper away in confusion. The noble-
man learns the truth and an amusing chase
begins. The way the characters skip lightly
away is sure to get a laugh. There is con-
siderable slap-stick and everyone indulges in
brick throwing all through the picture.
While it lacks some of the snap of the
previous Laurel comedies, it is nevertheless
amusing and the "plot" and atmosphere are
quite out of the ordinary. It should prove an
amusing and entertaining offering with the
majority of patrons. — C. S. S.

"The Bulltosser"

(Universal — Western — Two Reels)

Pete Morrison is the star of this Universal
two-reel Western and appears in the role
of a cowboy who is always telling highly
colored and altogether improbable stories
of his exploits, but when called upon to
prove his ability falls down hard. The char-
acter he portrays is that of a "natural-born"
prevaricator and he seems incapable of tell-
ing the truth, even though he always gets
caught. He incurs the displeasure of his
sweetheart who treats him with contempt,
but when she is attacked by a bandit and
kidnapped, he rises to the occasion and
makes good with her by rescuing her. He
then starts to tell the truth, but she says
she prefers his lies. The story interest is
slight and not altogether consistent; how-
ever, it is amusing and contains consider-
able action. Will probably satisfy but is
hardly up to the usual Pete Morrison stand-
ard.— C. S. S.

"North of 50-50"

(Pathe — Comedy— One Reel)

As intimated by the title which brings to
mind the expression "North of 53" this Hal
Roach Dippy-Do-Dad comedy introduces all
of the familiar situations of the stirring
melodramas of the far north with the
familiar situations of the Mounted Police
who starts out to "Get his man," who.
in this instance is his sweetheart's black-
sheep brother. She hides him but blood
dripping from the attic reveals his presence.
All the principal roles are very cleverly
portrayed by monkeys and there are a couple
of ducks that figure in the plot. It is an
entertaining reel with a number of clever
and amusing situations and is well up to the
high standard of the preceding issues in this
novel series. — C. S. S.

May 10, 1924

MOVING PICTURE WORLD

227

"Alice's Wild West Show"

(Winkler— Novelty— One Reel)

In this reel the first of a series produced
by Walter Disney and distributed on the state
right market by M. J. Winkler, clever use
is made of photography and cartoon work
in combination. There is considerable
novelty in tire manner in which this is
handled, the photographed characters and
cartoon characters working together against
a cartoon background, there are also a num-
ber of scenes in which straight camera work
is employed. A pretty and talented little
tot, Alice, is the featured player, and she
will make a hit with almost any audience.
In this reel she gives a wild west show, in-
troducing a lot of kid stunts and comedy.
A tough gang cause the "actors" to go on
strike and Alice saves the show by reciting
some of her harrowing experiences out west.
Here is where the cartoon work is utilized
with Alice herself is chased by "cartoon"
Indians, or proves a heroine in a fight with
thugs, all of whom have been drawn by
the cartoonist. This makes an interesting
reel, with considerable pep, human interest
and comedy, which should prove a pleasing
novelty with the average patron and appeal
especially to the children. — C. S. S.

"Alice's Day at Sea"

(Winkler— Novelty— One Reel)

This, the second of the Alice series dis-
tributed by M. J. Winkler, in which camera
and cartoon work is cleverly used in com-
bination, shows Alice having a wonderful
dream after he has listened to a sailor's
yarns. She is shown meeting with all sorts
of adventures, finally landing at the bottom
of the sea where she is attacked by a couple
of octopuses which have been supplied by
the cartoonist's pen. As in the first of the
series this co-operation of camera and car-
toon work is novel and effective and makes
an interesting offering. — C. S. S.

"Untamed Youth"

(Continued from page 225)

takes the cross away from her grandfather's
grave, which many will not like and will con-
sider as sacreligious. The scene where she
drives the mother of the sick boy out of the
room will also strike an unresponsive chord
with a number of spectators, even though
she saves the boy's life and explains that
her action was necessary, as the mother was
nearly crazed with grief and was harming
the child instead1 of helping him.

The manner in which the heroine is con-
verted by what is really in the nature of a

miracle, while impressive and providing for
thrilling scenes, is not altogether convincing
and is melodramatic.

The work of the cast is entirely satisfac-
tory. Derelys Perdue is excellent as the
gypsy, and Lloyd Hughes does good work
as the hero. Ralph Lewis does fine work,
but his role is a minor one, and the same
is true of Emily Fitzroy. Joseph Dowling
is congenially cast as a minister.

This picture should prove a satisfactory
program attraction, because of its dramatic
and melodramatic situations and the force
of the story, except with patrons who are
not in sympathy with the manner in which
the religious angle is handled.

Cast

Marcheta Derelys Perdue

Robert Ardis Lloyd Hughes

Joe Ardis Ralph Lewis

Emily Ardis Emily Fitzroy

Pietro Joseph Snirkard

Rev, Loranger Joseph Dowling;

Jim Larson Tom O'Brien

Ralph Micky McBarr

Based on play by G. Marion Burton.
Adapted by Beehan and Stillson.
Photographed by J. A. Dubray.
Directed by Emile Chautard.
Length, live reels.
Story

Robert Ardis, a small town youth. Is
studying for the ministry. A gypsy girl,
Marcheta, and her grandfather Pietro come
to town. Marcheta's dancing displeases Rob-
ert, so she starts to selling trinkets. Mar-
cheta's beauty arouses the jealousy of the
women, and when Robert's little brother Is
ill and she gives him medicine, driving
everyone out of the room, the townspeople
believe she has killed the child, but he re-
covers. Although Robert dislikes her be-
cause she does not believe in God, he is fas-
cinated nevertheless. When her father dies,
he tries to help her, but she turns on him
in scorn and he will not let his heart speak.
A fierce storm wrecks a bridge on which
Robert is crossing and he falls into the
water. Marcheta prays to heaven for aid
and a tree falls across the stream. She
finally rescues Robert and tells him that
she believes in God, removing the barrier to
their happiness.

"Wandering Husbands"

Lila Lee and James Kirkwood Co-starred in
Hodkinson's Clever and Entertaining
Domestic Drama
Reviewed by Beatrice Barrett

Hodkinson's "Wandering Husbands" pre-
sents a rather new angle of the domestic
drama plot. It belongs to the type where
the characters all seem to be real and fa-
miliar persons, with the situations sometimes

striking so near home as to seem bits of per-
sonal history.

Almost the entire action of the story is
carried on by three persons, Lila Lee, James
Kirkwood and Margaret Livingston, and they
handle their roles so well that the interest
is held from beginning to end. The picture
teems with human interest and dramatic sit-
uations, with here and there a good comedy
note, as to make it a splendid audience
picture.

Lila Lee and James Kirkwood make the
characters of Diana and George exceedingly
natural and true to life. Lila is delightful to
look at and there is a wistfulness to her por-
trayal of the devoted young mother which
will add many to her list of admirers. Kirk-
wood as the philandering husband is also
very good, while Margaret Livingston as the
other woman does exceedingly well and gives
us a new type of vamp, a vivacious, hoy-
denish playfellow. The two children in the
cast emphasize the human interest appeal.

This makes no pretense of being a lavish
production, but it is an artistic one with
beautiful sets and exceptional photography
adding much to the pleasing atmosphere of
the picture.

The story culminates in a suspense pro-
ducing situation where the wife by taking
the three out in a leaky boat forces the hus-
band to choose between her and the other
woman. With the boat sinking, the other
woman clamoring to be saved and the wife
standing calmly ready to drown should her
husband choose the other woman, the climax
is guaranteed to give many thrills.

Cast

George Moreland James Kirkwood

Diana Moreland Lila Lee

Marilyn Foster Margaret Livingston

Percy Eugene Pallette

Rosemary Moreland .... Muriel Frances Dana

Jim Turner Savage

Bates George Pearce

Directed by William Beaudine.

Story by C. Gardner Sullivan.
Length, 6,300 feet.
Story

Diana Moreland, discovering her husband
is spending his time with another woman,
decides to get a divorce, but the thought of
their child stops her. Moreland promises he
will give up the other woman and tells her
he is through. But she gets him back again,
and the wife takes things Into her own
hands. Diana goes to a roadhouse where
her husband and the other woman are hav-
ing dinner and becomes the merriest one In
the party. She invites the other woman
home to spend a week end with them. She
takes them out in a motor boat, knowing It
is unsafe. The boat starts to sink and
Moreland is faced with the problem of which
woman he will save. He swims ashore with
his wife. Another boat picks up the other
woman, who goes out of his life completely.

Paramount presents Cecil B. DeMille's production "Triumph" with Leatrice Joy and Rod La Rocque. Screen play by Jeanie
Macpherson, founded on the Saturday Evening Post story by May Edginton.

ClIRRENTand ADYANCEFILM RELEASES

ALLIED PRODUCERS AND DISTRIBUTORS

Review Footage

Rartow

FooUkl*

Richard the Lion-Hearted Wallace Beery Nov. 3.

Loving Lies Monte Blue Feb. 2.

No More Women Matt Moore-Bellamy Feb. 2.

The Hill Billy Jack Pickford Mar. 22..

. 7,298

. 6,526
. 6.186
5,734

Days of '49

Gambling Wives Marjine Daw

Romeo Mix-Up Edmund Cobb

Western Yesterdays Edmund Cobb

Western Fate Hatton- Gerber

Whirlwind Ranger Hatton -Gerber

Notch Number One Ben Wilson ..

Models and Artists Bobby Dunn .

Oh, Billy Billy West ...

ARROW

.Neva Gerber serial April S.

. Mar. 22 6,438

ASSOCIATED EXHIBITORS

The Miracle Makers Leah Baird Dec. 22.

The Yankee Consul Douglas MacLean Feb. 23.

When A Girls Loves Star cast May 3.

5.834

6.14*
5,876

EDUCATIONAL FILMS CORP.

Neck and Neck Mermaid comedy Tan.

Oh, Girls/ Sid Smith Jan.

The Butterfly — Tolhurst series Jan.

Aggravating Papa Jimmy Adams Feb.

The Broncho Express Clyde Cook Feb.

About Face Juvenile comedy , Feb.

Here And There Sid Smith Feb.

A Movie Pioneer Hodge Podge Feb.

Lonesome Lloyd Hamilton Feb.

Old Friends "Sing Them Again" Feb.

Busy Buddies Christie comedy Feb.

Plastigrams Stereoscopic Feb.

Wide Open Mermaid comedy Feb.

Jumping Jacks Hodge-Podge Mar.

Getting Gertie's Goat Dorothy Devore Mar.

Cave Inn Sid Smith Mar.

The Ant Lion Secrets of Life .Mar.

Long Ago "Sing Them Again" Mar.

The New Sheriff , Tuxedo comedy .Mar.

Under Orders Clyde Cook Mar.

Midnight Blues Lige Conley Mar.

Family Life Jack White prod Mar.

Bargain Day Sid Smith Mar.

Barnum Jr Juvenile comedy Mar.

The Fly Scientific April

Killing Rime Lloyd Hamilton April

Dusty Dollars Cameo comedy April

Dandy Lions Neal Burns April

Safe and Sane Jimmie Adams April

There He Goes Mermaid comedy April

Heart Throbs "Sing Them Again" April

Realm of Sport Hodge-Podge April

Fold Up Cameo comedy April

Going East Lloyd Hamilton April

The Fun Shop Humor reel April

The Trader Keeps Moving Bruce scenic April

The Lady -Bird Instructive April

Cornfed Bobby Vernon May

Out Bound Cliff Bowes May

The Fun Shop Humor Reel May

Powder Marks Cliff Bowes May

Lost Chords "Sing Them Again" May

FAMOUS PLAYERS-LASKY

The Ten Commandments Cecil B. DeMille prod Jan.

Heritage of the Desert Daniels-Torrence Feb.

Flaming Barriers Logan-Moreno Feb.

Pied Piper Malone Thomas Meighan Feb.

The Stranger Compson-Dix Feb.

26 2,000

26 1,000

2 2,000

2.0UO
2,000
1,000
1,000
2,000
1.0U0
2,000
1.000
2,000
1,000
2.000
1,000
1,000
1,000
2.000
.2,000
2,000
2,000
1,000
2,000

5 1,000

5 2,000

5 1,000

12 2,000

19 2,000

1,000
1,000
2.000
1,000
1,000
1.000
2,000
1,000
1,000
1,000
1,000

5 12,000

The Next Corner Tearle-Chaney-Mackai]

6,917
5.821
7,264
6,660

Feb. 23 7.081

Shadows of Paris Pola Negri Mar. 1 6.540

Icebound Dix-Wilson Mar. 15 6,471

A Society Scandal Gloria Swanson Mar. 22 6.433

The Fighting Coward James Cruze prod Mar. 29 6,501

The Dawn of a Tomorrow Jacqueline Logan April 5 6,084

Singer Jim McKee W. S. Hart April 12 7.008

The Breaking Point Star cast April 19 6.064

The Confidence Man Thomas Meighan April 26 6,500

The Moral Sinner Dorothy Dalton April 26 5,439

Triumph C. B. DeMille prod May 3 8.292

FILM BOOKING OFFICE OF AMERICA

After the Ball T. O. D. C. prod Jan. 5 6,500

Babes in the Hollywood "Fighting Blood" Jan. 12 2,000

Beauty and the Feast "Fighting Blood" Jan. 12 2,000

The Switching Hour "Fighting Blood" Jan. 12 2.000

Phantom Justice .Feature cast Jan. 26 6.238

Alimony Featured cast Feb. 1 6917

Week-End Husbands Alma Rubens Feb. 9 6,700

White Sin Madge Bellamy Feb. 23 6,237

The Telephone Girt (series) Alberta Vaughn Feb. 23

Damaged Hearts Featured cast Mar. 1 6.154

When Kntsjhthood Was tn Tower. .. "Telephone Girl" Mar. 8 2.000

North of Nevada Fred Thompson Mar. 15 5.000

Galloping Gallagher Fred Thompson Mar. 29 4,700

Money to Burns "Telephone Girl" Mar. 29 2,001

Sherlocks Home "Telephone Girl" Mar. 29 2,000

Yankee Madness Larkin-Dove April 5 4,680

His Forgotten Wife Bellamy-Baxter April 12 6,500

The Silent Stranger Fred Thomson April 19 5,000

The Beloved Vagabond Carlyle Blackwell April 26 6,217

William Tells "Terephone Girl" May 3 2,000

FIRST NATIONAL

Boy of Mine Ben Alexander Dec.

The Wanters Marie Prevost Dec.

Thundergate Owen Moore Dec

Her Temporary Husband Sydney Chaplin Dec.

The Dangerous Maid Constance Talmadge Dec

lealous Husbands Maurice Tourneur prod. ...Dec

Black Oxen Corinne Griffith Jan.

The Song of Love Norma Talmadg* Jan.

The Love Master "Strongheart" Jan.

Painted People Colleen Moore Feb.

When A Man's A Man John Bowers Feb.

Flowing Gold Nilsson-Sills Mar.

Lilies of the Field Corinne Griffith Mar.

The Galloping Fish Thos. H. Ince prod Mar.

Secrets Norma Talmadge April

The Enchanted Cottage Richard Barthelmess April

Cytherea Rich-Stone May

8 7,600

8 6,871

15 6,M6

22 6J2I

22 7j*

29 6.100

19 7J»

19 «.00»

19 639

» 5,700

16 6&0

1 8,005

22 8,510

22 6,000

5 8,345

19 7,120

3 7,400

FOX FILM CORP.

2,008
5,8*
2.908

5,434
1.088

, 5.444
. 4.823
. 6,008
. 2,000
. 5,874
. 2,000
. 6,112
. 5.800
. 1,000
.

. 2,000
. 1.000
. .5,145
.2,000
.1,000
4,562
2,000
1.000

29 6 316

5 2,008

12 5,041

12 1,000

5 5.812

3 6,400

3 1,000

Arabia's Last Alarm Imperial comedy Jan. 12..

Gentle Julia Bessie Love Jan. 19.,

Spring Fever Harry Sweet Jan. It..

Hoodman Blind David Butler Jan. 24..

The Canadian Alps Instructive Jan. 26..

Just Off Broadway John Gilbert Feb. 2.

Not A Drum Was Heard Charles "Buck" Jones Feb. t.

The Net Barbara Castleton Feb. 9.

Highly Recommended Al St. John Feb. 9.

Shadow of the East Featured cast Feb. 16.

School Pals Imperial comedy Feb. 16.

Ladies to Board Tom Mix Feb. 23.

The Blizzard Featured cast Mar. 1.

Frogland Special Mar. 1.

Love Letters Shirley Mason Mar. 8.

The Weakling Sunshine comedy Mar. 8.

A Sculptor's Paradise Instructive Mar. 8.

The Wolf Man John Gilbert Mar. 15.

Be Yourself Al St. John Mar. 15..

Rivers of Song Instructive ...Mar. IS..

The Vagabond Trail Charles Jones Mar. 22.

The Cowboys Imperial comedy Mar. 22.

Feathered Fishermen Instructive Mar. 22.

The Arizona Express Charles Jones Mar.

The Plunderer Frank Mayo April

On the Job Chimpanzees April

A Man's Mate John Gilbert April

A New England Farm Instructive April

The Circus Cowboy Charles Jones May

Slippery Decks Card sharps exposed May

GOLDWYN

Through the Dark Colleen Moore Jan. 19 FJ8»

Yolanda Marion Davies Mar. 1 12.000

Wild Oranges King Vidor prod. Mar. 15 7.000

Nellie, the Beautiful Cloak Model... Star cast April 5 7,008

Three Weeks Pringle-Nagle April 12 7,540

Recoil Blythe-Hamilton

Greed Von Stroheim prod

True As Steel Rupert Hughes prod

Janice Meredith Marion Davies

Second Youth Star cast

The Rejected Woman Nagel-Rubens

Second Youth Star cast April 19 6,169

The Rejected Woman Rubens-Nagel May 3 7,761

HODKINSON

Grit Glenn Hunter Jan. 12 5.800

Love's Whirlpool Kirkwood-Lee Mar. 22 6.028

The Hoosier Schoolmaster Henry Hull Mar. 29 5,558

His Darker Self Lloyd Hamilton April 5 5,000

Try and Get It Bryant Washburn April 12 5.60?

Which Shall It Be? Star cast April 19 5,000

The Night Hawk Harry Carey

Try and Get It Bryant Washburn

Wandering Husbands Kirkwood-Lee

Miami Betty Compson

METRO

Scaramouche Rex Ingram prod Oct. 13 9,608

A Wife's Romance Clara K. Young Nov. 3 6.088

Shooting of Dan McGrew Barbara LaMarr

Our Hospitality Buster Keaton Nov. 24 6,288

Fashion Row Mae Murray Dec. 8 7,388

Half a-Dollar-Bin Anna Q. Nilsson Dec. 15 5,788

The Heart Bandit Viola Dana Tan. 19 4.988

The Fool's Awakening Harrison Ford Feb. 16 5,763

The Man Life Passed By Novak-Marmont Mar. 1 6,200

Thy Name Is Woman Mong-La Marr Mar. 1 9,087

The Uninvited Guest Jean Tolley Mar. 8 6,141

Happiness Laurette Taylor Mar. 8 7,788

Women Who Give Reginald Barker prod Mar. 22 7.500

A Boy of Flanders Jackie Coogan April 5 7,018

The Shooting of Dan McGrew Star cast April 12 6.318

May 10, 1924

MOVING PICTURE WORLD

229

(Continued from preceding page)

PATHE

Ravtnr

Roview

Footage

2,000
1,000
1,000
1,000

Big Business "Our Gang" Feb. 9.

Powder and Smoke Charles Chase Feb. 9.

Animal Athlete* "Sportlight" Feb. 9.

Good Old Days Terry cartoon Feb. 9.,

The Man Pays "Dippy-doo-dad" Feb. 16 1,000

A Rural Romance Terry cartoon Feb. 16 1,000

Among the Missing Will Nigh Miniature Feb. 16 2,000

Postage Due Stan Laurel Feb. 16 2,000

Tho Man Who Smiled "Frontier" series Feb. 16 2,000

Peter Stuyvesant "Chronicles of America" ... Feb. 23 3,000

Half Back of Notre Dame Sennett comedy Feb. 23 2,000

Olympic Mermaids "Sportlight" Feb. 23 1,000

Political Pull "Spat Family" Feb. 23 2,000

Smile Please Harry Langdon Mar. 1 2,000

White Man Who Turned Indian. ... "Frontier" series Mar. 1 2,000

Hard Knocks Charles Chase Mar. 1 1,000

The Cake Eater Will Rogers Mar. 1 2.000

Lore's Detour Charles Chase Mar. S 2,000

The National Rash "Sportlight" Mar. S 1,000

The All Star Cast Terry cartoon Mar. 8 1,000

The Buccaneers "Our Gang" Mar. 8 2,000

Herman the Freat Mouse Terry cartoon Mar. 8 1,000

Love's Reward "Dippy Doo Dads" Mar. 15 1,000

The Mandan's Oath Frontier series Mar. 15 2,000

Zeb Versus Paprika Stan Laurel Mar. 15 2,000

Why Mice Leave Home Terry cartoon Mar. 15 1,000

Wolfe and Montcalm Chronicles of America Mar. 22 3,000

Scarem Much Sennett comedy Mar. 22 2,000

Fields of Glory "Sportlight" Mar. 22 1,000

Hunters Bold "Spat Family" Mar. 22 2,000

From Rags to Riches & Back Again. Terry cartoon Mar. 23 1,000

Don't Forget Charles Chase Mar. 22 1,000

King^ of Wild Horses Rex (horse) Mar. 29 5,000

Big Moments from Little Pictures. . Will Rogers Mar. 29 2,000

Fraidy Cat Charles Chase Mar. 29 1,000

Shanghaied Lovers Harry Langdon Mar. 29 2,000

The Champion Terry cartoon Mar. 29 1,000

Dirty Little Half Breed Frontier series Mar. 29 2,000

Seem' Things "Our Gang" April 5 2,000

Birds of Passage Bird Novelty April 5 3,000

Running Wild Terry cartoon April 5 1,000

Friend Husband Snub Pollard April 5 1,000

The Swift and Strong "Sportlight" April 5 1,000

Girl-Shy Harold Lloyd April 12 7,457

Our Little Nell "Dippy-doo-dad" April 12 1,000

Medicine Hat Frontier series April'12 2,000

Brothers Under the Chin Stan Laurel April 12 2,000

Gateway of the West 8th Chronicle April 19 3,000

The Hollywood Kid Sennett comedy April 19 2,000

Hit the High Spots ''Spat Family" April 19 2,000

One At a Time Earl Mohan April 19 1,000

If Noah Lived Today Terry cartoon April 19 1,000

A Trip to the Pole Terry cartoon April 26 1,000

Sun and Snow "Sportlight" April 26 1,000

Get Busy Snub Pollard April 26 1,000

Highbrow Stuff Will Rogers April 26 2,000

Flickering Youth Sennett comedy April 26 2,000

Commencement Day "Our Gang" May 3 2.000

An Ideal Farm Terry cartoon May 3 1,000

Homeless Pups Terry cartoon May 3 1,000

Sporting Speed "Sportlight" May 3 1,000

Publicity Pays Charles Chase May 3 1,000

PLAYGOERS PICTURES

Counterfeit Love Featured cast June 30 6,000

Tipped Off Featured cast Nov. 3 4,284

PREFERRED PICTURES

April Showers Colleen Moore Nov. 17

The Virginian Kenneth Harlan Nov. 24

Maytime Ethel Shannon Dec. 8

Poisoned Paradise Lenneth Harlan Mar. 8

6,?.
8,0
7.S
6.800

SELZNICK

The Common Law Corrine Griffith Nov. 10 7,500

Daughters of Today Patsy Ruth Miller Mar. 15 7,000

Woman to Woman Betty Compson April 26 6,804

TRUART FILM CORP.

The Unknown Purple Henry B. Walthall Dec. 8 6.950

Drums of Jeopardy Elaine Hamraerstein Man 15 6,529

On Time Richard Talmadge Mar. 15 6,630

UNITED ARTISTS

Rosita Mary Pickford Sept. 15.

A Woman of Paris Chas. Chaplin prod Oct. 13.

8,800
8,000

UNIVERSAL

Girls Will Be Girls "Leather Pushers" Feb.

Miscarried Plans Bob Reeves Feb.

The Mandarin Neely Edwards ,. Feb.

The Breathless Moment William Desmond Feb.

Keep Going Century comedy Feb.

Hata Off Pete Morrison Feb.

Down in Jungle Town ."Joe Martin" Feb.

The Fast Express Wm. Duncan Serial Feb.

Jack O' Clubs Herbert Rawlinson Feb.

Lone Larry Eileen Sedgwick Feb.

You're Next Century comedy Feb.

The Jail Bird Neely Edwards Feb.

Memorial to Woodrow Wilson Special Feb.

Ride For Your Life Hoot Gibson Mar.

A Society Sensation Valentino (reissue) Mar.

The Very Bad Man Neely Edwards Mar.

Peg Cy the Mounted Baby Peggy Mar.

The Law Forbids Baby Peggy Mar.

Swing Bad, the Sailor "Leather Pushers" Mar.

Sons In Law Centurv comedy Mar.

Should Poker Players Marry? Neely Edwards Mar.

2.
2.
2.
9.
9.
9.
9.

16 4,717

16 2,000

2,000
2,000
1,000
5,556
2,000
2,000
1,000

16.
16.

1..

8 6,263

8 2,000

8 1,000

1,000
1.000

S.310
2.00(1
1,000
2.000

Footage

IS 6^00

IS 2.000

IS 2,000

15 1,000

IS 4,389

22 4,742

22 2,000

22 1,000

29 4,531

29 1,000

29 2,000

S 4,561

5 2,000

5 1,000

Fool'a Highway Virginia Valli Mar.

Big Boy Blue "Leather Puahers" Mar.

The Oriental Game "Pal"-Century Mar.

Keep Healthy Slim Summerville Mar.

Phantom Horseman Jack Hoxie Mar.

Stolen Secrets Herbert Rawlinson Mar.

The Young Tenderfoot Buddy Messinger Mar.

Nobody to Love Neely Edwards Mar.

The Night Message Gladys Hulette Mar.

Ship Ahoy Bobby Dunn Mar.

That's Rich ', Arthur Trimble Mar.

The Galloping Ace Jack Hoxie April

Hit Him Hard Jack Earle April

Marry When Young Neely Edwards April

Checking Out "Pal the dog April

Spring of 1964 Neely Edwards April

Excitement Laura LaPlante April

The Storm Daughter Priscilla Dean April

The Racing Kid Buddy Messinger April

Forty Horse Hawkins Hoot Gibson April

One Wet Night Neely Edwards April

Pretty Plungers Follies Girls April

Riders Up Creighton Hale May

Politics u Slim and Bobby May

Green Grocers Slim and Bobby May

A Lofty Marriage Jack Earle May

VITAGRAPH

The Leavenworth Case W. Bennett prod Nov. 24 5,400

The Man From Brodney's Special cast Dec. 8 7,100

The Ninety and Nine David Smith prod Dec. 23 6,800

Modern Banking Urban Classic Dec. 22 1,000

Newsprint Paper Urban Classic Dec. 22 1,000

2,000
1,000
4,913
5,303
2,000
5,149
1,000
2,000
4,904
1,000
1,000
2,000

Horseshoes Larry Semon Dec. 22 2,000

The Last Stand of Red Man Urban classic Dec. 29.

Let Not Man Put Asunder Feature cast Jan. 26. ,

My Man Patsy Ruth Miller Feb. 23.

Virtuous Liars David Powell April 19.

1,000
8,000
. 6.800
5,650

Between Friends Blackton prod April 26 6,900

WARNER BROTHERS

Lucretia Lombard Irene Rich Dec. 22 7,500

The Marriage Circle Ernest Lubitsch prod Feb. 16 8,500

Conductor 1492 Johnny Hines Feb. 23 6,500

Daddies Belasco play Feb. 23 6,800

George Washington, Jr Wesley Barry Mar. 22 6,700

Beau Brummel John Barrymore April 12 10,000

MISCELLANEOUS

Rrrlew

Footage

APPROVED PICTURES CORP.

Rough Ridin' Buddy Roosevelt April 26 4,670

GRAND-ASCHER DISTRIBUTING CORP.

Lucky Rube Sid Smith Not. 10 2,000

Mark It Paid Joe Rock Nor. 10 2,000

The Way Men Love Elliot Dexter Nov. 17 7,541

A Dark Knight Joe Rock Dec. 1.

Hollywood Bound Sid Smith Dec. 1.

Taxi, Please 1 Monty Banks Dec. 1.

The Satin Girl Mabel Forrest Dec. 8.

Other Men's Daughters Ben Wilson prod. Jan. 19.

CHARLES C. BURR

The Average Woman All star cast Feb. 2.

Restless Wives Doris Kenyon Feb. 16.

Three O'CTock in the Morning Constance Binney Feb. 23.

2.000
2,000
2,000
5,591
$<XH

6.000
6.006
6.293

C. B. C.

Hall room Boys Twice a month 2,000

The Barefoot Boy Star cast Not. 24 5,800

Forgive and Forget Estelle Taylor Not. 10 5,800

The Marriage Market Pauline Garon Dec 29 6.297

Innocence Anna Q. Nilsson 'Jan. 26 5,923

DOUGLAS FAIRBANKS

The Thief of Bagdad Douglas Fairbanks Mar. 29 12,00>

PHIL GOLDSTONE

His Last Race "Snowy" Baker Sept. 1 5,000

Danger Ahead Richard Talmadge Dec. 29 5,000

The White Panther Rex (Snowy) Baker Feb. 9 4,000

Marry in Haste William Fairbanks Mar. 8 5,000

D. W. GRIFFITH, INC.

America Feature cast Mar. 8 14,000

INDEPENDENT PICTURES CORP.

Way of the Transgressor George Larkin Sept. 22 5,000

In the Spider's Web Alice Dean Sept. 29

LEE-BRADFORD

Shattered Reputations Johnnie Walker Oct. 27 5,000

LOWELL PRODUCTIONS, INC.

Floodgates John Lowell Mar. 8 7,000

MONOGRAM PICTURES

The Mask of Lopez Fred Thompson Nov. 24 4,900

The Whipping Boss Star cast Dec. 8 5,800

ROCKETT-LINCOLN CORP.

Abraham Lincoln • George A. Billings Feb. 2 12,000

WM. STEINER PROD.

Surging Seas Charles Hutchinson April 26 4,700

230

MOVING PICTURE WORLD

May 10. 1924

oct ic

On the Subject of Theatre Reseating

UTTING yourself in the other man's
chair is the best way to find out
whether he is comfortable in it or not.

A comfortable chair will often dispose a
patron favorably toward an otherwise only
moderately interesting exhibition.

An uncomfortable chair may send your
patrons to another theatre.

An audience comfortably seated is half won.

The logical answer to uncomfortable theatre
chairs is reseating by the

American Seating Company

Plans and Estimates Gladly Submitted

American Seating Company

General Offices:

NEW YORK
640-119 W. 40th St.

CHICAGO
4 East Jackson Blvd.

BOSTON
77-A Canal St.

PHILADELPHIA
1211-1. Chestnut St.

May 10, 1924

MOVING PICTURE WORLD

231

pStSUIftMENT-G

JTR

UCT

ION M

aintenance]

ill

- 11

I
I"

j I- 1
i j

Business Is Good!

Reports from Supply Dealers in Various Parts of
Country Show Optimistic Outlook

Reports from theatre equipment supply dealers in various parts of
the country indicate that business is good this Spring, and looks better
than ever for the future. In an endeavor to learn just exactly what
supply dealers are doing in the way of new business, Moving Picture
World invited supply dealers to give information as to recent installa-
tions. Just a few of the many replies received are printed herewith:

T. H. Toler, of the Yale Theatre Supply
Co., Kansas City, Mo., writes :

"It gives us pleasure to be able to report
to you that we are doing a thriving business
down in this section, and the Yale Theatre
Supply organization is coming to the front
by leaps and bounds. We are enclosing
herewith a copy of the March issue of the
Yale Service Bulletin, in which a number
of very important installations are men-
tioned."

Some Installations

Among the installations were those of two
Simplex Projectors and a Gardiner Gold
Fibre Screen for Manager Means, Murray
Theatre, Kansas City, and Simplex projec-
tors of the New Memorial Hall, Independ-
ence, Kansas. The bulletin says that W. T.
Girardot, of Lucas, Kansas, will have Sim-
plex-Madza projection; M. G. Kirkman,
Strand Theatre, Hays, Kansas, will open his
Rialto Theatre with Simplex-Mazda equip-
ment; J. T. Salmans, Strand, Arkansas City,
has a new 12 x 16 Gardiner Screen; E. C.
Ober, Miltonvale, Kansas, steps into line

with Simplex-Mazda equipment; M. L.
Guier, Auditorium, Slater, installs G. E.
Mazda equipment to replace that recently
destroyed by fire; O. W. Persons, Gem The-
atre, Minden, Neb., and L. A. Burson, Sun
Theatre, Gothenburg, Neb., also installed
Gardiner Screens.

New Catalog

"It might also be interesting to you to
know that our new catalog is now in the
hands of the printer. It will consist of 48
pages, with a two-color cover.

"We are pushing at the present time the
Simplex Projector, the Gardiner Gold Fibre
Screen, the Incandescent lamp equipment,
American Reflecting Arc and the A. D. C.
Automatic Curtain Control. The two latter
commodities have just recently been added
to our line.

"It has been our observation in the past
that the motion picture theatre supply house
of the average type is always ready to sell
those commodities which the customer comes
in and asks for, but it is our belief that the
(Continued on page 235)

"THE SIGN OF THE LIPSTICK"
Recently opened Cosmetic Room
of the Strand Theatre, New York,
where milady can beautify herself
in comfort and privacy.

PIUDJ ECTION

EDITED BY F. H. RICHARDSON

Up to Bob Welsh

Walter Johnson, Projectionist, Park The-
atre Champaign, 111., just simply rises on his
rear legs and hands the Moving Picture
World one. biff! bang! right square on the
extreme end of its nose, thus:

Dear Friend and Brother Richardson: Tou
have my permission to edit and publish this
letter, but beyond that you keep your nose
out of it, as it is none of your (uses a
naughty word here) business. This letter
Is to the men who are engaged in motion
picture projection, and who are not so far
advanced in the art that they no longer
bother to read matter pertaining to their
profession.

Write

Tou who have been projecting "Topics of
the Day" know that for some months past
it has set forth this legend: "Write your
Congressman today for tax reduction," which
is darned good advice, if you ask me.

For a long while we have both wanted
and DESERVED more space for the projec-
tion department. Think of it, men! Two
pages (he said "measly pages," but I cut
that, as being rough stuff. — Ed.) for the de-
partment which tells us how to place the
product of the whole industry before its
buyer, the public, and this chap Van, who
writes "Straight from the Shoulder" is
boosting for ten pages!

Van is all right, and I'm for him and his
department. BUT when it comes to ten
pages for that dope while we must worry
along with LESS than two (the lens chart
ad. reduces even our poor two) it is NOT
fair. We have a right to more space and
here is my plan to get it.

Let each of us write a personal letter to
Robert E. Welsh, Editor in Chief, telling
him we want more space, and why we ought
to have it. I am sure if we all (take notice
of that ALL. — Ed.) take an interest and
write Mr. Welsh, he will allot us more space.

Let our slogan be "Write Editor in Chief
Welsh for more space for the Projection
Department," AND, Richardson, I don't want
to hear you howling about a little extra
work! We are going to put this thing
through, whether you like it or not! Come
on, boys, BOOST THIS THING ALONG.

You're Full of Prunes!

You're full of prunes! It would not make
me more work because as it is I have to
reply to oodles of letters by mail which I
could reply to with no more work through
the department, were there room. We
really should have three pages. We once
had four, but three is enough. Friend John-
son has hit the Hon. nail square on the
head. Moving Picture World gives space
aceording to the APPARENT demand for
matter. Exhibitors are interested in Straight
from the Shoulder Tips, and they MAKE
THAT FACT KNOWN. The projectionists,
or at least the progressive ones, are inter-
ested in the projection department, BUT
confine their interest strictly to writing to
that department once in God knows when.
Except for the Department, Editor in Chief
Welsh hardly knows they are living! I shall
watch the effect of your letter with interest,
BUT I doubt with a mighty doubt. The
average man will read it, remark "That's a
good scheme," and ask his buddy if he's
going to the dance, as he lights another
cigarette — not in the projection room, of
course.

Not a Slam

That last was NOT meant as a slam at
all. mind you. It just represents a general
condition of apathy which prevails in such
matters. A more practical way to accom-

Bluebook School

Each week, taking them in rotation, I
am publishing five of the 842 questions
from the list at the back of the Blue-
book. In the book itself the number of
the page or pages where the answer will
be found is indicated. Five weeks after
asking the questions, that answer which
seems to be best will be published, together
with the names of those sending satis-
factory answers. Beginning ninety days
after publication the best reply by a
projectionist, other than Canadian and
United States, will be published, together
with names of projectionists of those
countries who send good answers.
WARNING: Don't merely copy you
answer from Bluebook. Put the matter
in your own words. I want to know
whether or no you really understand
what you have read in the Bluebook.

This whole plan is calculated to get
men to really study the Bluebook they
have bought, and thus get real worth
out of it.

Question No. 40: What occasionally
happens, or may happen, to the cement
(balsam) between the front factor
lenses ?

Question No. 41: Should or should
not the lenses of projection lenses be
clamped tightly in their individual
mounts ?

Question No. 42: How should Gund-
Iach-Manhattan projection lenses be re-
assembled ?

Question No. 43: Is it possible (and
practicable) to repair a projection lens
if one of its lenses be broken ?

Question No. 44: Should the broken
lens referred to in question No. 43 be
sent to the manufacturer?

plish results would, I believe, be to have
local unions, as a body, communicate with
Mr. Welsh, asking for an additional page,
setting forth, at the same time, the fact that
such additional page will be for the benefit
of the industry, in that such information as
is contained in the projection department
helps to improve the final display of the
finished product of the industry before the
theatre audiences, who are buying it exact-
ly in proportion to its excellence. Well,
anyhow, we'll see what we'll see in this
matter. Unquestionably if you ALL write
we'll get the page alrighty right I

Most Excellent

Chauncey L. Greene, Minneapolis, Minne-
sota, voices his preference for the term,
"Projection Room," as follows:

I am most heartily in favor of "PROJEC-
TION ROOM," and most thoroughly opposed
to "Projector Room" as applied to the room
in the theatre from which comes all in the
world that the theatre has to sell. This
room was (or if it was not, then it should
have been) located for, designed for, finished
for and equipped for one thing, and one
thing only, and that thine- is PROJECTION.

On the other hand, the room in which the
producer views the screening of his produc-
tions exists for the sole purpose of viewing
these productions on the screen. The pro-
jection of the productions is incidental to
their viewing, but it is not the prime pur-
pose for which the room was set aside.

Accepting the self-evident truth that the

name applied to anything should a« accu-
rately as possible describe it, it seems indis-
putable that the projection room of the the-
atre has first claim on the term "Projection
Room," and that the producer should adopt
some other term, and one more accurately
describing the room he now calls the pro-
jection room.

Excellent, though it "might be added that
there is a projection room in connection
with every screening room — a room entirely
separate from the screening room, in which
the projectors are located. The producer
therefore really has both a screening room
and a p'ojection room, hence he has no
LEGITIMATE reason for objecting to the
term projection room as indicating the en-
closure for the projectors — the room from
which pictures are projected. His. repre-
sentative (or one of them at least), at the
Society of Motion Picture Engineers, wants
to call the whole works — screening AND
projection room of the producer — the "pro-
jection room." In fact he says the producer
now does that, and since an awful, terrible,
frightful amount of trouble would be caused
the producer by being obliged to change to
the extent of calling a thing by its right
name — well, let's everybody call it something
absurd and rather ridiculous.

Good Practice

In the very nature of things all manu-
facturers must and do make many experi-
ments in the endeavor to make improve-
ments. Some of these experiments can be
carefully worked out theoretically and all
difficulties overcome. But in some instances
an improvement (?) plays horse with every-
body by passing every factory and other test
until put into actual use, when it flops with
a dull and very annoying thud. The engi-
neer is extremely important in all develop-
ment work, but it very, very frequently hap-
pens that the "bug" in a new improvement
or machine is discovered by the "man at
the bench" who gives it its first thorough
practical tryout.

Non-Oiling Bearing

In the past considerable trouble has been
experienced by projectionists by failing to
properly oil a motor attachment bearing
which was in a not very convenient location.
So the Nicholas Power Company, acting on
what seemed to be very good grounds and
best authority, adopted and put into use a
non-oiling bearing of wood; having done
this, they shouted "Hooray," "Huzzah" and
"Banzai" (Jap word) and settled down to
enjoy a life of free from bearing trouble.
BUT — and there lies the rub — a non-oiling
bearing which had worked so well in the
tests, and by which the bearing folk swore
a big swear, promptly caused the Power
engineers to swear a big swear AT it, for it
worked anything but well in actual practice.
The company, however, without beating
about the bush, frankly acknowledges that
a little mistake had been made.

Power's Letter

I have before me a copy of a letter sent
out to Power's distributors by Herbert Grif-
fin, General Sales Manager of the Nicholas
Power Company, which is thoroughly in line
with good business practice. He states that
inasmuch as the non-oiling bearing has not
lived up to its reputation, the company will
discontinue it in favor of a cast iron bear-
ing having sufficient tolerance (clearance)
to avoid all possibility of binding up even

May 10, 1924

The following sent excellent replies to
questions Nos. 6 to 9:

Harry Dobson, Toronto, Ontario, 6,
6A, 7, 8, 9 and 10.

Walter E. Lewis, Endicott N. Y., 6,
6A, 7, 8, 9 and 10.

N. L. Fell, Collingswood, N. J., 6, 6A,
7, 8, 9 and 10.

John Hubert, St. Louis, Mo., 6, 6A
and 9.

P. L. Anderson, San Francisco, 6, 6A
and 8.

Chas. C. Scribner, Mobile, Ala., 7, 9
and 10.

Dobson's answer to No. 6 was best,
and was as follows:

"What is meant by the Angle of Pro-
jection ?"

"The angle a line through the center of
the projector optical system will make
with a line horizontal with the center of
the screen (not quite correct here —
"with the center of a PERPENDICULAR
screen" would be right. They all made
the same error.) "Put into other words,
suppose you had a screen setting per-
fectly level" (Wrong again. What
brother Dobson MEANS is all right,
but a screen in the position he has in
mind1 would be perfectly perpendicular,
and not "perfectly level." See how care-
ful one must be in the matter of words?
— Ed.), "with the projector up near the
roof" (Wrong again. The screen
MIGHT be up there too. I'm NOT crit-
icising you, friend Dobson, but calling
the attention of you ALL, through Dob-
son, whom I know to be good natured,

MOVING PICTURE WORLD

I Bluebook Answers I

'v 'J

to the need for careful study of the
FORM of your answer — of the impor-
tance of setting your THOUGHT before
us correctly in all details. "With the
projector lens high above it" would
have been technically correct. — Ed.). If
you stretch a cord through center of op-
tical system (along axis of projection
would be better, though yours is cor-
rect— Ed.) to center of screen, by meas-
uring the angle this cord makes with
one stretched perpendicular (at right
angles to) center of screen we will get
the "angle of projection."

Note: Dobson knows. He has the
right idea, but should be much more
careful with his words. — Ed.

No. 7 is answered best by Brother
Dobson, too. The question is: "What is
a standard candle?"

Dobson says: "When measuring things,
such as weights, measures, time, etc., in-
cluding light intensity, all countries have
a "standard" for the purpose, or each
country adopts a certain, set rule. The
official standard used in this country and
England for measuring light is a sperm
candle which consumes 120 grains of wax
each sixty minutes. Modern practice has
largely substituted the electric lamp as a
standard. It is much more convenient
and reliable."

233

Question No. 8: What is a "foot can-
dle" or a "candle foot?"

P. L. Anderson, San Francisco. He is
the only one of you, except Dobson, who
did not just about copy the Bluebook
answer. Anderson says: "Taking the
Standard candle for example, a certain
light flux is sent out in every direction.
This light spreads out and becomes
weaker in illuminating power as the dis-
tance^ is increased. The foot candle is
the light density measured at one foot
distance from the candle.

Question No. 9: What is a "candle
meter?"

Dobson again: "The same as the Foot
Candle, except that the distance is meas-
ured at one meter instead of one foot."

Question No. 10: What is the "Critical
Angle?"

Chas. C. Scribner, Mobile, Ala., says:
"The critical angle is the angle a ray of
light makes with the surface of glass
just when it ceases to be refracted into
the glass, and is, instead, entirely re-
flected. In other words, if a ray of light
strikes polished glass surface at varying
angles it will be partly refracted into the
glass and partly reflected back into the
air. The amount reflected back will de-
pend upon the polish of the surface and
the angle of incidence, until the angle
becomes so heavy that the light is all re-
flected back into the air. The angle
where this occurs is known as the "Crit-
ical Angle" — which is a darned good an-
swer, if you ask the editor.

though improperly lubricated by Mr. Bone-
headdo, the careless.

The bearing which gives most trouble is
the one just back of gear 757, figure 242,
page 641 of Bluebook. The oil-holes are
large and are countersunk to a great depth.
Carelessness or laziness is the ONLY reason
for failure to oil this bearing regularly, and
if you don't, while it may not bind up, it
certainly will wear out more rapidly.

Reason for Heading

Now here is the reason for the heading
of this article : Mr. Griffin winds up his
letter to the dealers with, "Naturally, it
costs us a good deal of money to make re-
placements, but it is our endeavor to have
things as perfect as possible from the stand-
point of yourselves, the customer, and our-
selves, therefore, if you will return to us any
and all motor attachments having wooden
bearings, we will replace them with the me-
tallic bearing without cost.'' This is good
practice because if a thing is wrong and
bad, it is not the fault of the customer, and
it is therefore up to every reputable manu-
facturer to make good.

Such procedure is thoroughly in line with
modern business practice and is evidence of
the honesty of purpose of the manufacturers.
Projector manufacturers, let me add, give
you a really marvelous value for the money
expended. In any line I can think of you
would pay at least $1,000 for a machine such
as the modern motion picture projector. And
in many lines I can think of, once you had
paid your $1,000 or more for equipment or
machinery, that would be that, and if you
want some bum part replaced you would
dig deep and PAY for it.

Very Interesting

Recently I was invited to view a new color
process demonstration in the screening room
of the Capitol. Mr. Rothafel himself was
present and was interested in the matter to
the extent of making several suggestions and
pertinent comments.

The process differs from all other color
p.rocesses of which I have knowledge, in that
the whole thing, at least so far as projec-
tion is concerned, is in the projection lens.

The lens is divided into four equal com-
partments running lengthwise of the lens.
One of them is dead, and in each of the
others is a colored substance, presumably
glass. Each frame of the film contains
three pictures, one-fourth the size of a reg-
ular film photograph. All three of these are
projected simultaneously, one through each
of the colors. Of course each of the three
images must be exactly superimposed on
the others, but that is arranged for by a
screw action attached to the lens. We there-
fore have three separate and distinct photo-
graphs, each taken with a separate color
filter and all projected together, each
through its own color, so that the result is
natural colors on the screen, and without
any possibility of fringing.

Colors Good
In the test we saw the colors were good,

GET IT NOW!

The Brand New

Lens Chart

JOHN GRIFFITHS

Here is an accurate chart which belongs
in every projection room where carbon
arcs are used. It will enable you to get
maximum screen results with the equip-
ment you are using.

The news Lens Chart (size 15" x 20")
is printed on heavy Ledger Stock paper,
suitable for framing.

Price $1.00

Postpaid

Chalmers Publishing Co.

516 Fifth Avenue New York City

though the reds and greens predominated,
except in one picture of a plate of fruit in
which were some ripe peaches. In this Mr.
Rothafel thought the reds slightly predom-
inated, but I thought the presentation was
absolutely perfect, even the fuzz on the
peaches standing out with all the natural
delicacy of coloring. In another scene, the
photograph of a bouquet this time, were
some pink roses, the hearts of which were
of deeper coloring. The effect was really
wonderfully perfect.

Just to what extent this process will prove
itself available to motion pictures I do not,
of course, know, but it certainly looks prom-
ising.

Joseph LaRose, formerly with Mr. Roth-
afel, later production manager Rivoli and
Rialto theatres, now production manager of
the Fox Academy of Music, was present at
the demonstration, as also was Mr. Smith,
Supervisor of Projection for the Capitol
Theatre.

One comment I would make is this: Aside
from the absorption by the colors, one-
fourth of the projection lens is blocked off —
dead, hence there is a total loss of one-
fourth of the available light, which will be
a rather serious matter, I am afraid.

Cleaning Compound

J. C. Patterson, St. Louis, Missouri, says:
I have several reels of film I have used
with a road show — showing small towns and
for lodges, etc. It is very badly scratched
and dirty, therefore very rainy. Can you
advise me as to what I can use to clean this
film?

Carbon Tetrachloride will do the trick,
PROVIDED you get it chemically pure.
THE COMMERCIAL ARTICLE WON'T
DO! I happen to know that the Eastman
Kodak Company is making Carbon Tetra-
chloride which is chemically pure, and there-
fore suitable for cleaning your film, but
whether they will consent to exchange it for
filthy lucre— whether they have it on sale or
not, I don't know. You might write George
Blair, Sales Manager Motion Picture De-
partment, asking its price and instructions
for using it. After cleaning with Carbon
Tetrachloride, film should be wound upon a
drying drum for a short while.

234

MOVING PICTURE WORLD

May 10, 1924

SAVE MONEY ON

Roll Tickets

Your Own Special Wording

100,000 for $13.50

10,000 for $4.50, 20,000 for $6.00
50,000 for $9.50

Standard Rolls of 2,000

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The Union Label if you want it

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NEW YORK

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MAILING" LISTS '

MOVING PICTURE THEATRES

21.776 Moling Picture Theatre*, per M $5.00

3,674 Legitimate Theatres, per M 7.50

327 Colored Moving Picture Theatres 5.00

1.05!) Film Exchanges 10.00

163 Manufacturers and Studios 3.00

411 Moving Picture Macb. & Sup. Dealers. 4.00

A. F. WILLIAMS

166 W. Adams Street CHICAGO

THE CINEMA

NEWS AND PROPERTY GAZETTE

80-82 Wardour St.
W. I. London, England

Hast the largest certified circulation of the
trade in Great Britain and the Dominions. All
Official Notices and News from the ASSO-
CIATION to Its members are published ex-
clusively in this Journal.

YEARLY RATE:
POSTPAID, WEEKLY, S7.2S
SAMPLE COPY AND
ADVERTISING RATES ON REQUEST
Appointed by Agreement Dated ■' /H M
THE OFFICIAL ORGAN OF

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HALLBERG

MOTOR
GENERATORS
Are the best for
Projectors.

J. H. HALLBERG

445 Riverside Drive
New York

Washington Houses
Improve Equipment

Ed. Dolan, who recently purchased the
Princess Theatre, Cosmopolis, Wash., is giv-
ing the house an extensive overhauling. He
is installing, among other things, a Powers
6-B Projector, with roller pin intermittent
movement and Governor speed controls. In-
stallation will be made by the Theatre Equip-
ment Co., of Seattle.

S. R. Stalcup, who is building a Com-
munity Theatre at South 56th and M Streets,
Tacoma, Wash., in the Yakima Avenue dis-
trict, has let complete contracts to the Thea-
tre Equipment Co., for projection, 457 seats,
stage scenery, decorating, carpets, drapes,
etc. The house will cost around $35,000, and
will have a handsome marquee elaborating
the front.

The Cosmopolitan Film Exchange an-
nounces installation of a projection machine
in the Laurelhurst school, Portland, Oregon.

Projector Firm in
Incorporations List

Albany — Including one company formed
to manufacture motion picture projectors,
ten companies incorporated in the motion
picture industry in New York state during
porated under the name of Capitol Machine
the past week. This company was incor-
Co., Inc., and is capitalized at $300,000. The
directors include W. E. Greene, Julius
Frankenberg, and L. J. Rosett, of New York
city. Other companies chartered during the
last few days were :

Northside Amusement Corporation, capital-
ized at $6,000, with Harris and Dorothy
Stravits, Irving Oksenkrug, New York city;
Mae Marsh Productions, Inc., $5,000, Mae
Marsh Arms, Flint Ridge, Cal. ; Joseph N.
Patch, Brooklyn ; Mae W. Marsh, New York
city; Productions, Inc., $5,000, John Marks,
K. S. Deitz, New York city; F. E. John-
son, Brooklyn ; Cameo Theatres Co., Inc.,
$25,000, David and Benjamin Weinstock, New
York city; Edwin Laitman, New York.

Dahaus Amusement Co., Brooklyn, $25,000,
David and Ethel Davis, Meyer Hausner,
Brooklyn ; Theatre Hammerstein, Inc., $40,-
000, Theodore Hammerstein, Ardsley; Alonzo
Price, Henry Redfield, New York city; Gothic
Pictures Corporation, with Louis Baum,
New York city; Freda Freeman, I. Levine,
Brooklyn ; Whitman Bennett Finance Cor-
poration, Yonkers, Viola McLaughlin, Pearl
Cohen, Sabra Ellis, New York; Instructive
Pictures Corporation, R. B. Ittelson, Arthur
Rosenbaum, New York; Mollie Marmor,
Brooklyn, the amount of capitalization of the
last three companies not being stated.

CLASSIFIED ADVERTISEMENTS
Help and Situations Wanted Only

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ELECTRIC PLANTS

i that no small town need be without its ^
"movie". No theatre, already established,
need suffer the handicap of consistently unre-
liable current. No city playhouse need face thel
| terrific loss that goes with even a single dark- 1
[ house. Traveling exhibitors can now produce f
the finest pictures — clear and nickerless.
More "Universals" are used for permanent
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compact, ^im pie or sturdy.
UNIVERSAL MOTOR CO.

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Illustration ,

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LA CINEMATOGRAFIA
ITALIANA ED ESTERA

•«etsl Orfsa at the Itsllsa Clnematecrspb Vaton

Published on the
15th and 30th of Each Month

F oralis Mssrlftlnt I7.M er tf fraaes Mr Ansa

Editorial and Business Offices:

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WELDED WIRE
REELS

For Sale by

Howells Cine Equipment Co.,

740 7th Arc. New M

May 10, 1924

MOVING PICTURE WORLD

235

Business is Good!

(Continued from page 231)

field can be broadened by selling ideas. We
are therefore pushing to the limit every
meritorious article of equipment or of a sup-
ply nature, that will be found useful or
usable about the motion picture theatre.

"We maintain two stores, one here in Kan-
sas City and one in Oklahoma City, and have
five traveling men on the road in our ter-
ritory, which consists of Eastern Missouri,
Kansas, Oklahoma and Northern Arkansas.

Appreciate Interest

"We desire to express our appreciation for
the interest you have taken in the supply
dealers, and we assure you of our belief
that your support cannot fail to prove mu-
tually helpful to all of us."

The Southern Theatre Equipment Co.,
Oklahoma City, Okla., says :

"We are pleased to respond to yours re-
garding news of some of our recent sales and
installations, one of which we are exceeding-
ly proud of and that is a pair of Power
6-B's with G. E. Incandescent equipments
installed in the new Cozy Theatre in Okmul-
gee, Okla., using % s'ze Snaplite Lens — with
a field and picture as bright as any 50 or
60-amp. generator ever plastered it up there.
Also two 6-B type 'E's' installed in the new
Rialto Theatre, Tulsa; two 6-B's with In-
candescent equipment in the Rialto, Welling-
ton, Tex."

From the Denver Theatre Supply Co., Inc.,
Denver, Colo., we received the following:

"You might mention the fact that the new
Sunshine Theatre at Albuquerque, New
Mexico, owned by Joseph Barnett, of the

Barnett Amusement Company, will open
about May 1. Same will be equipped with
two Power Type E projectors, motor gen-
erator set, Minusa screen, Andrews opera
chairs — in fact, the theatre is furnished
throughout by us.

New Alcott, Denver

"The new Alcott Theatre of Denver
opened with two Power 6B improved pro-
jectors, motor generator set, Andrews opera
chairs, Minusa screen; the Riviera Theatre
of Parco, Wyoming, owned and operated by
Thomas Love, opened with two Power 6B
improved projectors, generator set, Andrews
opera chairs, screen; the Rex Theatre at
Rock Springs, Wyoming, owned by Sartoris
and Crocker, opened with two Power 6B im-
proved projectors, generator set, screen. The
new Capitol Theatre at Cheyenne, Wyoming,
has been furnished with two Power 6B type
E projectors, Minusa screen, generator set.''

"Two months ago we made a complete
Power installation in a high school, which is
said to be the largest and finest of any high
school in the United States," writes the
Standard Theatre Equipment Corp., Minne-
apolis, Minn. 'The estimated cost goes well
over the four million dollar mark. The
equipment includes two Power 6B projectors
equipped with 100 ampere high intensity arc
lamps, one Power double dissolving stereop-
ticon, one Power spot lamp and one double
100 Fort Wayne motor generator set.

Decorating by Larsen

"All of the decorating in the entire high
school, as well as the decorating and drapes
in the auditorium of the school, was exe-
cuted by H. A. Larsen, with whom our com-
pany is affiliated. In fact the two companies

have now consolidated and our office has
been moved from 39 Western avenue to 1307
Hennepin avenue. The space occupied by
the two concerns includes all of the first
and second floors and part of the third floor
of a building having a street frontage of 50
feet on the first floor and nearly 200 feet
on the second and third floors."

From the South

The Southern Theatre Equipment Co., At-
lanta, Ga., writes :

"We are glad fo list the following sales
and installations : Kettler Theatre, West
Palm Beach, Fla., two Power 6-B improved
projectors, type E equipment; E. L. Kuyken-
dall, New Princess Theatre, Columbus, Miss.,
two Power 6-B improved projectors, type E
equipment, double 75 ampere transverter,
Minusa gold fibre screen, display frames,
ticket selling machine, etc.; Rockwood
Amusement Co., Rockwood, Tenn., two
Power improved 6-B projectors, transformer
and Minusa de luxe screen; J. M. Curtis,
Marks, Miss., two Power 6-B projectors,
chairs and other equipment; B. F. Liddon,
Gem Theatre, Corinth, Miss., two Power
6-B improved model projectors, transverter,
ticket selling machine, and other equipment;
Temple Theatre, Birmingham, Ala., two
Power 6-B improved model projectors, high
intensity equipment, transformer, Minusa de
luxe screen, lobby display frame and other
equipment."

Indiana

The Exhibitors Supply Co. of Indiana, Inc.,
Indianapolis, Ind., reports the sale of low
intensity lamps to a number of the largest
and best theatres in their territory. They
also report the sale of Simplex machines,
(Continuel on page 236)

1886

1924

JAMES M.SEYMOUR

LAWRENCE STREET, MECHANIC STREET AND KIRK PLACE

ERSEY U. S. A.

Solid Steel Disc Center
Hyatt Roller Bearings
Rigid Square Frames

Light Weight and
Light Running

Send For Bulletin
No. 159 and Trade
Discounts

Why Pay Drug Store Prices for Ventilating and Cooling?

THIRTY-SIX YEARS' EXPERIENCE in building Air Moving Machinery and installing Venti-
lating Apparatus is at your disposal for the asking. SEND YOUR PLANS and I will send you
Specifications for your requirements. I will sell you the BEST FANS Built in the Country at
Commercial Prices. I will instruct you WH ERE and HOW to BUY the necessary Motors at
FIRST COST.

Your local sheet metal worker or carpenter can assemble and erect a cooling system from the plans furnished
as well as it can he done by men sent hundreds of miles to do this work, whose time and expenses YOU HAVE
TO PAY, and very often you get an inferior installation for which you pay double.

NEWARK

NEW

Single Fan

Twin Fans

inch. . .

. $85.00

$160.00

inch . . .

. 100.00

190.00

inch . . .

. 125.00

225.00

inch . . .

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275.00

inch . . .

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325.00

inch . . .

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108

inch . . .

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120

inch . . .

. 475.00

900.00

236

MOVING PICTURE WORLD

May 10, 1924

Calvin Theatre, Northampton, Mass.,

Features Beautiful Lighting Effects

The newly-opened Calvin Theatre, North-
ampton, Mass., owned by Goldstein Brothers,
is one of the best appointed and most mod-
ern houses in New England, and when its
beautiful lighting effects are brought into
play, especially the crimson-hued lattice-
work lights, in addition to the purple-
crimson crystal chandeliers, the effect is one
of exquisite beauty. The color scheme of
the theatre is old gold and grey. The
scenic decorations about the theatre are the
work of the William Eckart studios of New
York. The auditorium ceiling, the work of
Charles Stifter, noted New York sculptor,
is of ornamental plaster, embellished with
striking decorative effects.

The theatre is located in King street at
Merrick lane and the building opens free on
all sides. It has a majestic approach and is
visible for a long distance.

The foundation of the building is of re-
inforced concrete; the roof of steel con-
struction and the walls of brick.

The entrance to the new Calvin is im-
posing, and its arch, when illuminated, is

Business Is Good!

{Continued from page 235)
transverter and complete equipment for new
theatre to be opened about May 1 at Jasper,
Indiana. Name of theatre will be Tivoli and
will be managed by Jos. Gutzweiler.

"Latest type Simplex machines with
double bearing intermittent movements have
been sold to Royal Theatre, New Castle, Ind.
These machines replaced machines that
were destroyed recently by fire.

"Grand Theatre, Cambridge City, Ind., has
reopened after having been closed for some
time on account of a fire which did consid-
erable damage to the interior of the theatre.
Theatre was newly decorated and the latest
type Simplex machines were installed.
Keystone, Indianapolis

"Keystone Theatre, Indianapolis, has been
leased by Mr. Appel, of Gregory and Appel,
real estate dealers, Indianapolis. House is
being thoroughly remodeled and latest type
Simplex machines and other equipment has
been installed.

"Central Amusement Co., Indianapolis,
Ind., has installed the new Simplex double
bearing intermittent movements in the ma-
chines in all their houses.

"Billy Conners, manager of Lunalite The-
atre, Marion, Ind., has purchased low inten-
sity lamps for the Lunalite.

"We are also glad to report the sale of a
number of Kolograph semi-portable ma-
chines for which we are distributors. The
Kolograph machine is manufactured in In-
dianapolis by the Kolograph Co."

Getting Their Share

"We are certainly getting our share of the
spring business," says the S. & S. Film &
Supply Co., Pittsburgh, "and can quote the
following recent installations and sales we
have closed in the representative houses of
our territory. The majority of these thea-
tres were closed for complete equipments,
consisting of Power projectors, Westing-
house motor generator sets, screens, etc.

"The Grand Theatre, California, Pa.; the
Ritz Theatre, Indiana, Pa.; the Penn The-
atre, New Castle, Pa.; Colonial Theatre,

well silhouetted against the city's night

skyline.

There is a marquise of special design with
electric lights arranged on a flasher motor.
The outer vestibule is of terrazzo and
marble and contains poster and photograph
display frames, especially constructed. The
box office is in the center of the vestibule
and is of marble with hand carved wood-
work. It is equipped with two automatic
ticket sellers.

From the vestibule entering the lobby on
the left side is an additional ticket office,
which can be used in case of reserved seat
salts in advance of the shows.

Mezzanine Floor

On either side of the rear of the orchestra
floor are the grand marble staircases lead-
ing to the mezzanine floor and the balcony.
From the mezzanine floor there is an easy
approach to the balcony.

The mezzanine floor also is of excellent
construction, being of California gum-wood.
Here are located the well-appointed women's

Masontown, W. Va. ; Western Pennsylvania
Amusement Co., Pittsburgh, Pa.; Indiana
Theatre, Indiana, Pa.; Richelieu Theatre,

Blairsville, Pa."

Salt Lake City

The Salt Lake Theatre Supply Company,
132 East Second South street, Salt Lake, is
Stalling one of the most completely
equipped and modern projection booths ever
placed in a theatre west of the Mississippi
River, in the new Peery Egyptian Theatre,
in Ogden. This equipment is to consist of
three of the latest type Simplex motion pic-
ture projecting machines, fully equipped with
the latest lighting appliances. Other appli-
ances and supplemental lighting effects will
include the General Electric Company's most
recent contribution to the movie picture
world, amplifying and giving a tremendously
wide range to all lighting and projection
effects.

From Oklahoma City, Okla., the Yale The-
atre Supply Company writes:

Oklahoma City

"Our office has been extremely busy for the
past few weeks, and during this time we
have placed two type S Simplex moving pic-
ture projectors in the Palace Theatre at
Duncan, Oklahoma; equipped the American
Legion at Kingfisher with the Simplex
Mazda equipment; the Rialto Theatre at
Hammon with the Simplex Mazda equip-
ment and we are installing two Simplex
Mazda equipped machines in the Grand
Theatre at Kingfisher, Oklahoma. Two reg-
ular carbon equipped Simplex machines
have been installed in the Runyon Theatre,
at Barnsdall, and two Simplex Mazda
equipped machines are en route to the Pal-
ace Theatre at Hobart, Oklahoma.

Hollis, Smith, Morton Co., Inc., Pittsburgh,
report that they have equipped the follow-
ing new theatres, which are not yet open,
but will be within the next month : J. J.
McFaddon, Renoco, Pa.; W. G. Maute,
Maute Theatre, Irwin, Pa.; Amusement Hall,
Carmichaels, Pa.

This includes Simplex projectors, screens,
Hertner transverters and Vallen curtain ma-
chines.

and men's retiring rooms, private telephone
booths, check rooms and manager's office.
The mezzanine lounge has drinking foun-
tains and writing facilities and a true home-
like atmosphere prevails there.

More than 200 tons of steel alone were
fabricated into the construction of the bal-
cony. There are no posts and an unobstructed
view is had of the stage from all seats on
both floors.

40-Foot Stage

The Calvin has a 40-foot stage and pros-
cenium opening 36 feet in length and 25 feet
high. The stage is of ampie size to accom-
modate any sort of road show.

Many of the leading manufacturers of
theatrical stage equipment were called upon
by the Goldstein Brothers to make installa-
tions on the Calvin's stage. The Worcester

ectrtc and Manufacturing Company built
the large stage switchboard, which is of the
dead front type.

The scenery for the Calvin was built by
James Kennedy, who has charge of the Gold-
stein Brothers' scenic studios in Holyoke.
Maurice Tuttle, scenic artist for the circuit,
acted in that capacity for the Calvin and has
turned out a veritable work of art. The main
drop curtain has upon it a beautiful Yose-
mite Valley scene. It was executed from an
enlarged photograph of an actual scene.

First in the field, Moving Picture
World still excels in exhibitor service
departments. "Straight From the Shoul-
der Reports," "Newest Reviews," "Ex-
hibitors' News and Views," "Selling the
Picture to the Public," "Projection" and
"Better Equipment" — you can't get their
like anywhere else.

THEATRE ORGAN

Pianino with violin and flute pipes, colt $950 new ;
cash $550. just like new.

Style G Wurlitzer Organ, just like new, cost $2200;
cash $1200, contains violin, flute, pipes, drums and

mandolin.

Orcheslrlan, excellent shape, $6000.

Inquire HAYES MUSIC COMPANY

422 Superior Street Toledo, Ohio

The World's Market Place
FOR SALE

Advertising under this heading $S
pmr inch. Minimum ipse* on* inch.

Motion Picture Cameras and the World's
largest market of second hand and n»w
instruments, priced from $50.00 up.

Send for big catalogue and bargain U*t.

BASS CAMERA COMPANY

109 NORTH DEARBORN CHICAGO

FILMS FOR SALE

"The Stafford Mystery." featuring Blllle Burke; —
"Mistaken Identity." featuring Anita King; — "Ad-
tentures of Jimmy Dale," 32 reels, featuring E.
Lincoln, — also large selection other Features. Seriate.
Comedies. Travelogues, etc. Send for our latest
catalogue.

GUARANTY PICTURES COMPANY
126 WEST 46TH STREET NEW YORK CITY

Cable Address: "Qaplctco"

May 10, 1924

MOVING PICTURE WORLD

237

Cooling your house
in hot weather

It's a "cinch" with the
Typhoon Cooling System.

You simply snap the switch (lo-
cated in your office or booth) —
and instantly your audience feels
a cool, refreshing breeze stream-
ing through the house. No drafts
— no noise.

Easily and quickly installed. Provides
perfect ventilation in cool weather.

Write for Booklet 32.

TYPHOON FAN COMPANY

345 West 39th Street New York, N. Y.

Philadelphia Jacksonville New Orleans Dallas Los Angeles

RAVEN "HAFTONE" SCREENS

are used by

FAMOUS PLAYERS

for the

"COVERED WAGON"
"TEN COMMANDMENTS"

and other

SUPER PRODUCTIONS
"They Stay Put"

RAVEN SCREEN CORPORATION

345 WEST 39TH STREET

NEW YORK CITY

FIRE!

May result from badly installed electrical equipment «r
poorly chosen materials.

Hallberg's Motion
Picture Electricity

$2.50 Postpaid

is a book that is as good as an insurance policy if you heed
its advice and get the best equipment for your needs, and
know how to have it properly installed.

CHALMERS PUBLISHING CO.

AMERICAN REFLECTING ARC

LATEST IN PROJECTION EQUIPMENT
Patents Applied For

OUR DISTRIBUTORS

Atlanta, Oa.
Southern Theatre Equipment Co.
Boston, Mass.
Eastern Theatre Equipment Co.. Inc.
Chicago, III.
Exhibitors Supply Co.. Ino.
Cincinnati, Ohio
The Dwyer Bros. & Co.
Cleveland, Ohio
Exhibitors Supply Co., Ino.
Dallas, Texas
Southern Theatre Equipment Co.
Denver, Colo.
Exhibitors Supply Co., Ino.
Indianapolis, Ind.
Exhibitors Supply Co. of Indians. Inc.
Kansas City, Mo.
Tale Theatre Supply Co.. Inc.

Milwaukee, Wis.
Exhibitors Supply Co., Inc.

Minneapolis,
Exhibitors Supply

New Orleans, La.
Southern Theatre Equipment Co.
New York, N. Y.
Independent Movie Supply Co., Ino.
Oklahoma City, Okla.
Southern Theatre Equipment Co.
Omaha, Neb.
Exhibitors Supply Co., Ino.
Philadelphia, Pa.
Philadelphia Theatre Supply Co.

Pittsburgh, Pa.
Hollls, Smith, Morton Co., Ino.

Salt Lake City, Utah
Salt Lake Theatre Supply Co.

San Francisco, Calif.
Theatre Equipment Supply Co.
St. Louis, Mo.
Exhibitors Supply Co., Ino.
Washington, D. 0.
Washington Theatre Supply Co.
Minn.
Co., Inc.

AMERICAN REFLECTING ARC CORPORATION

24 MILK STREET, BOSTON, MASS,

516 FIFTH AVENUE

NEW YORK, N. Y.

vie name of

is synonymous
"Witfi the best
in VaudeOille

Similarly, in the
equipment of Keith
Houses nothing is
omitted that will
contribute to the
comfort and con-
venience of Keith
patrons.

And, as a matter
of course, all of the Keith Houses are liberally equipped with

DIXIE CUP

^Penny IfcmdincpVlacfiines

Silently, throughout performance and intermission alike, these
machines provide patrons with white, round, unwaxed Dixie
Cups, delightful to drink from — and SAFE.

The service maintains itself without cost, and yields a well
worth-while revenue to the House.

Write for sample Dixies and details of Dixie Cup Penny Vendor Service.

{ndividval Drinking (vp (ompany. Jnc-

Original Makers oftfc Paper Cup

EASTON, PA. NEW YORK, N. Y.

With Branch*, at Philadelphia, Chicago, Cleveland, Baltimore, Us Aaftlos.

238

MOVING PICTURE WORLD

May 10, 1924

EASTMAN
POSITIVE FILM

Make sure the release print is on Eastman
Positive Film and you make sure that the
photographic quality of the negative is car-
ried through to the screen for your audiences
to enjoy.

Look for the identification "Eastman"
"Kodak" in black letters in the film margin.

Eastman Film, both regular and
tinted base, is available in thou-
sand foot lengths.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

Robert-Morton
Unit OrPan

Gratifying Evidence

ROBERT-MORTON
SUPREMACY

"The Robert-Morton installed for me
at the Astor Theatre exceeded even our
fondest expectations."

S. L. Rothafel, New York

"We have fourteen and consider
Robert-Morton most artistic achieve-
ment."

Saenger Amusement Co.,

New Orleans

"Congratulations on Robert-Morton.
We are thoroughly convinced of its
merits."

Universal Film Co., New York

F. A. Flader, Gen. Mgr. Theatres

"Consider Robert-Morton highest class
organ money can buy."

California Theatre, Los Angeles

The Photo Player Co.

NEW YORK
148 West 46th St.

CHICAGO
845 So. Wabash Ave.

BERKELEY, CALIFORNIA

Edwin H. Lemare, Dean of
American Concert Organists,
seated at the Robert-Morton
Console, University of
Southern California.

NEW
ROBERT -MORTON
CO-OPERATIVE
SELLING
PLAN

Robert-Morton Organs arc now
built in sizes and styles to suit every
type of theatre — large or small.
Mail coupon for full details of New
CO-OPERA TIVE SELLING
PLAN.

The Photo Player Co.

148 West 46th St., New York City

GENTLEMEN: Please send catalog and full de-
tails of your new selling plan on Robert-Morton
I'nit Organs.

Name of Theatre

Seating Capacity

Name

City State

MOVING PICTURE WORLD

Harold Lloyd

"Girl Shy"

Now on its second big week
at New York's Strand. Has
broken every Lloyd record
for that house. Crowds!
Crowds! Crowds!

A Patne Picture

Moving" Picture

Vol, 68, No. 3

May 17, 1924

PRICE 25 CENTS

Profit-Makers

os mop o lit a

Published h CHALMERS PUBLISHING COMPANY

«« FIFTH AVE.
NEW YORK CITY

Ha-loro* as tesail elaas ■attwr Jaaa 17, ltd, at tka Trmt Oflaa at If ew York, If. Y., nndtr th« act of March J, 1479. Printed waokly. O 00 a j»

ANNOUNCEMENT
EXTRAORDINARY

Be sure you get your copies of the
Motion Picture News and the
Universal Weekly — out next week,
issues dated May 24th— for Univer-
sale greatest Fall Announcement.
Beautifully illustrated, two colors.
If you do not receive your Univer-
sal Weekly, write the Editor, 1600
Broadway, IV. Y.

ENTURY

COMEDIES

A/fEET THE FOLKS! Here are the
stars who uncork the riot of fun
in which your audience delights! Spice!
Pep! Variety! Here is the company of
infinite jest who pack these two-reel
features with gales of laughter. The
Century Follies Girls, Pal the Dog, Al
Alt, Buddy Messinger, Spec O'Donnell,
Martha Sleeper, Hilliard Karr, Jack
Earle, Harry McCoy, Harry Sweet,
Arthur Trimble, Waunda Wilie — and
now, Bubbles! These are the names
that make the fans ask for more! And
in Century Comedies you will find that
dependable supply of clean, crisp,
comedy that gets the business!

"Consistently Good"
Released One Every Week Thru

UNIVERSAL

May 17, 1924

MOVING PICTURE WORLD

243

POLA NEGRI

MEN

DIMITRI BUCHOWETZKI
Production

Supported by Robert W. Frazer,
Robert Edeson and Joseph Swickard

Story by Dimitri Buchowetzki
Screen play by Paul Bern

Presented by Adolph Zukor and Jesse L. Lasky

THE famous emotional star in a
Parisian romance produced by
Europe's foremost director. But
filmed entirely in Paramount's
studios with an all-American sup-
porting cast.

Easily the greatest Pola Negri
picture so far. The story of a girl
who, tricked by men, becomes rich
and famous and makes men her
playthings. A happy ending. A
corking box-office wallop released
May 26.

PRODUCED BY

QaramxMUhb

SPRING

AND

SUMMER

clean-ups/

[FAMOUS PlAYER^lASIOfTORPORAnON J

Released

in May

and June

No need to play! weak pic-
tures this Spring and Summer.

Here are five big- new Para-
mount gold-getters all released
in May and June — just when
you need them most!

Gripping stories, celebrated
stars, famous directors, good
enough to fill any theatre in
any weather.

Book every one of them!

Qaramount pictures

244

MOVING PICTURE WORLD

May 17, 1924

Big paramount pictures Now

A SAM WOOD PRODUCTION

BLUFF

WITH

ACNES ANTONIO
AYRES MORENO

From the story by

RITA WEIMAN and
JOSEPHINE L. QUIRK

Scenario by Willis Goldbeck

Presented by Adolph Zukor and Jesse L. Lasky

A SPARKLING, fast moving
comedy-romance produced
by the man who made "Prodigal
Daughters" and "Bluebeard's
8th Wife."

Two famous stars in the lead-
ing roles. New York's snappy
roof gardens and artists' studios
as the setting. And those star-
tling gowns! Released May 12.

CL paramount Qicture

■

; aVICTOR FLEMING production

*CODE OF
THE SEA'

WITH

ROD LA ROCQUE
JACQUELINE LOGAN

Story by Byron Morgan
Adapted by Bertram Millhauser

Presented by Adolph Zukor and Jesse L. Lasky

A ROARING, crashing love-
melodrama of the sea. Noth-
ing better for warm weather.
Written by the author of the
famous Wallie Reid auto racing
yarns and produced by the man
who made "To the Last Man" and
"The Call of the Canyon."

A great cast and a big, elabo-
rate production. Note the release
date — June 2.

PRODUCED BY

FAMI lUs PI.VV frL> l\sio corporation ■

cparamourU:

May 17, 1924

MOVING PICTURE WORLD

245

When you need them most /

a JOSEPH HENABERY production

"THE ,

GUILTY ONE

WITH

AGNES AYRES

Supported by Edward Burns,
Cyril Ring, Craufurd Kent
and Clarence Burton

From the play by
Michael Morton and Peter Traill
Screen play by Anthony Coldewey

Presented by Adolph Zukor and Jesse L. Lasky

A GREAT picturization of the
sensational Broadway play.
The story of a young wife daz-
zled into indiscretion, and how
she saved herself. Every woman
will eat it up !

Coming to you on June 9.

d paramount picture

pictures

WILLIAM de Ml LIE

PRODUCTION

THE BEDROOM
WINDOW*

with

May McAvoy, Malcolm
MacGregor, Ricardo Cortez,
Robert Edeson, George
Fawcett and Ethel Wales

Story and screen play by

CLARA BERANGER

Presented by Adolph Zukor and Jesse L. Lasky

TIT HAT a title for exploitation!
* * And what an exciting, baf-
filing, hilariously funny mystery-
romance-melodrama the picture
is! Better even than "Grumpy"
and the best William de Mille
picture ever. Released June 16.

PRODUCED BY

FAMOUS PLAYERS JASK* CORPORATION

AOQL'tlXUHOR JISSILLA9KY C iCIl B 0.1*1.0.

WHA T

SHALL

^ Happy With Her
Husband and Wabe

Tit

without warning comes a
terrible accident As a result her husband, who
had been loving and devoted, becomes a dif-
ferent person. He refuses to recognize her as
his wife. He denies his child.

She faces the world alone with her baby. Not
only must she care for herself and the child,
but the great problem of caring for her little
one while she works confronts her.

What Shall She Do? What Would You Do?

There is one course open to her. Shall SheTake It?

Here is a story, transferred to the screen by the
master hand of Frank E. Woods, that strikes at
the very core of a vital social problem.

Dorothy MacKaill, who has won her way in
the hearts of the American public, has never
been seen in a more appealing role. In her sup-
port there is a distinguished cast including
John Harron, William V. Mong and
Louise Dresser.

Here is a picture, Mr. Exhibitor,
that means more money for you and
more prestige Jor your theatre.

Released May u, 192.4

BOOKING RESFR VA TIONS NOW.

starring

Dorothy
Mackaill

A Frank Wood Production
with

JOHN HARRON LOUISE DRESSER
and WILLIAM V. MONG

Directed by
JOHN G. ADOLFI

Story, supervision and editing by
FRANK WOODS

HODKINSON fteIea$e

James Kirkwood

(Distributed by HODKINSON

SUPPORTED By

MARGARET
LIVINGSTON

STORY BY
C. GARDNER SULLIVAN

DIRECTED 8y

WILLIAM BEAUDINB

PRESENTED By

REGAL PICTURES
INCORPORATED-

FOREIGN DISTRIBUTOR.
WM VOGEL, DISTRIBUTING
CORP.

J. A. Partington, Granada Theatre,
San Francisco, Calif., Reports —

San Francisco, Calif.,
May 4, 1924.

W. W. Hodkinson Corp.,

469 Fifth Avenue,
New York.

"Congratulations on 'WANDERING HUS-
BANDS.' It is hundred percent all-the-year
picture. Opened at Granada today to capacity
afternoon and evening and they liked it from
start to finish. Kirkwood and Lee are at their
best. Picture is sure-fire audience and hope to
see more like it, especially this season. Regards."

J. A. PARTINGTON.

The Proof of the Picture Is in the Showing
The Answer Is — Grab it Quick

Prints in AH Exchanges

Now Booking

Season 1924-1925 Onirty First- Run Pictures

250

MOVING PICTURE WORLD

May 17. 1924

comes another new red hot box office
picture backed by showmanship that
means money to you. Here's a great
story of hot Gypsy blood, wild
youth, stern parents, mad adventure,
— It speeds across the screen with
action, fine acting and sure fire enter-
tainment. It's great for the flappers,
and still greater for mothers and
fathers. See this picture —

723 SEVENTH AVENUE

NEW YORK, N. Y.
EXCHANGES EVERYWHERE

Sales Office United Kingdom:
R-C Pictures Corp., 26-27 D'Arblay St.,
Wardour St., London W. 1, England

And LOOK at this Cast!

Ralph Lewis, Derelys Perdue, Lloyd Hughes,
Joseph Swickard, Emily Fitzroy

A Real Audience Picture

FILM BOOKING OFFICES

of America, Inc.

May 17, 1924 MOVING PICTURE WORLD 253

L285.320U Theatre-

oeis

will see this
advertisement-

maiiy 0f them

*°\ live in your city.
tW«'*fV Will you be ready

<cAe ^ * t0 casn in on

Copvof /IP ^
advertisement V>" ^ Plp ^ms*0"

appearing in . an* Me&. in

Photoplay ~*
Picture-play ^ «^ ^
Classic V* * &j&&c
Motion Picture o^'co^
Magazine ^ H

Combined cinculcdion ^ Encore

1,285,320 ^^^^^ picture^

Associated Exhibitors

Physical Distributor Pathe £xehange./nc. Arthur S. Kane, President Foreign Representative Sidney Garrett

254

MOVING PICTURE WORLD

May 17, 1924

Announcing

"PUPPY LOVE STORIES"

A series of eighteen two reel athletic comedies

Directed by Robert Eddy

Clean, Entertaining Feature Comedies Devoid
of Slap Stick and Burlesque

COLLEGE TYPES COLLEGE ATMOSPHERE

The Girl"

Edna Hanam

Now in Production at F. B. O. Studios, Hollywood, California

HOLLYWOOD PHOTOPLAY PRODUCTIONS

L. S. Ramsdell, President Randall Faye, Supervisor of Productions

May 17, 1924

CARLLAEMMLE

presents

MOVING PICTURE WORLD

255

These are the logical
successors to "The
Leather Pushers"

because — -

they have action

— the thrills of horseracing
they have romance

— beautiful love scenes
they have comedy

— the kind that made the
"Leather Pushers" famous

Play them to win!

Universal'* Greatest Announce-
ment, beautifully illustrated in
two colors, in the M. P. News and
the Universal Weekly issues of
May 24th — out next week. Be
ture you get your copies !

Starring

BILLY

Ask meabout horses and
II give v^u The dope—

I dont get them at al —

SULLIVAN

popular star of
"The Leather Pushers" as
•THE INFORMATION KID"

Supported by
Shannon Day, Duke Lee,
Caesare Gravina, James
T. Quinn and others.

From the world famous
Red Book Magazine racing
stories by
GERALD BEAUMONT

Directed by
EDWARD LAEMMLE

UNIVERSAL JEWEL SERIES

256

MOVING PICTURE WORLD

May 17, 1924

^Sweek

oAt

GRAU MAN'S RIALTO
LOS ANGELES

JO n^v ^ •

-0,SONED PARAD.SE

mar Young and Gasnier seem
truly inspired. Clara Bow, that
marvelous child, is a ,oy every

roinute. Carmel Myers srren

TBD TAYLOR jl

ko« m a rrantic ^'^o-

"afty and sympathetic, falling
■nto new patterns. Interesting'
at moments fascinating. An ar-

GUY PRICE in the ^

"Filling all expectations, it is a
picture only too true of the
comedy, tragedy and drama
that is to be found in any gamb-
ling centre. The whole affair

The wh<
is excellent and the
lulls."

ling centre.

1 action never

*W The ca^' E "
Posed of Wei, , a8t ,s c°n>-

^ *ey Z P'ayerS
,°f ">=mselve, Car^ BCOUm

Monte Carlo aUr^ch ^

Forbidden
Story of
Paris and

PARA

GASNIER S Newest Production - Presented by B.P. 5CHULBERG

Jrom the novel by Robert W.*Serv ice ~ adapted by Waldemar young
with CLARA BOW- KENNETH HARLAN ~ CARMEl MYERS - RAYMOND GRIFFITH

Preferred Pictures

Corporation

BP5chulbeiri Pres (K\JG.Bachmonn. Oieas

I6&0 BiOtduj New York

'/////////////////////////////////////////J tltllttllltlMmillltlHHIIIrMilttltlM

Foreign Distributors : Export and Import Film Co., Inc.

May 17, 1924

MOVING PICTURE WORLD

257

FILM BOOKING OFFICES

OF AMERICA, Inc. 723 Seventh Avenue: New York City

258

MOVING PICTURE WORLD

May 17, 1924

EXHIBITORS

It's How You Show Up At The Show
Down That Counts*

When something goes wrong with the projection
you want help and you want it mighty quick.

$6:22 WOULD SOUND CHEAP TO YOU THEN.

DON'T PUT IT OFF.

The Best Time To Get This Great Book Is NOW!
Price $6^2 at your dealer or postpaid direct from

Chalmers Publishing Company

516 Fifth Avenue

New York City

May 17, 1924

MOVING PICTURE WORLD

259

Get this //Windows / Complete
Displays for same / Thousands
of 'em / F*ee / Fo* Showmen/'

On the Gre$t First National 'Bit

PERFECT FLAPPER

with

COLLEEN MOORE ,

Fleming Youth Girl in her Greatest Role.
Adapted from the story by JESSIE HENDERSON
Presented by First National Pictures Inc..

Directed by John Francis Dillon

The Biggest *eady made -Ready to
use - Tie -ups with nationally known
products ever made in the industry

^or Complete details ^nd f ull particulars veqd the

NATIONAL TIE-UP SECTION

in next weeks issue (Dated May24th.) of

EXHIBITORS TRADE REVIEW

A great opportunity to stampede your box office/
Abi£ ticket selling FIRST NATIONAL hit - and
lots of free advertising space in your town^

Look for it/ Read it/ Clip the coupons e^rly

260

MOVING PICTURE WORLD

May 17. 1924

It's a grippe*/ Will hold
any audience in the World/

Never has there been a pic-
ture with so many tense
moments. Never a picture
that grips the emotions, hold-

ing one on the edge of his
seat from start to finish as
this one. "Those Who Dance"
is a wonder. They'll all like it.

MoviKg Picture

WORLD

Founded jn 1<)07 J>y %J. P. Chalmers

The Editor's Views

What Is ''Balance" in a Programme? — The Flapper and the Teacher
Block Booking Again on Top of the Heap

ON an occasion in the past, we undertook to
proclaim the "Chronicles of America" series
worthy of editorial comment. Here, in our
estimation, is the ideal opportunity for the exhib-
itor to tie in concretely and definitely with the most
critical element in his community.
Now a new problem has arisen.
In the case of the "Chronicles," the phrase, ''the
cooperation of your school and church authorities,"
is not an empty one. Backed by the prestige and
assurance of Yale University's name, together with
a really comprehensive campaign of cooperation,
the showing of the subjects in most cases becomes
a community event.

This is where the trouble enters.
The School Superintendent, who has made a
vigorous effort to secure the attendance of his
pupils and teachers at the local showing, comes
away a bit miffed, when he finds that he has also
aided the success of a jazz picture of the most hectic
type.

He feels that he has been bilked. His enthusiasm
for cooperation on the later subjects in the series is
considerably dampened. And one of the most ad-
mirable opportunities the industry has ever had for
theatre and community linking is endangered.

WITH many exhibitors this tying up of the
"Chronicles" with ill-considered subjects on
the balance of the program may readily be
ascribed to thoughtlessness.

In other cases it is very probable that the exhibitor
has decided, "Well, I have one high-brow subject
now, so I'll go to the other extreme for my feature
and get the proper program balance."

If this is the thought, we cannot too strongly
urge the exhibitor that this is one occasion when he
cannot expect to digest his cake and still find it re-
posing on the pantry shelf.

When school officials cooperate on a showing, as
they can be induced to help on the "Chronicles,"
then it is only the part of wisdom — and fair play,
too — for the theatre to go the limit on cooperation
with them.

Program "balance," secured by pandering to two

widely separated extremes, may easily defeat its

purpose by sending both classes away dissatisfied.
* * *

THE Fall announcements are under way. We
have glanced over quite a number of the
schedules — and finish the task considerably
encouraged.

First reactions are generally reliable, and our first
reaction to the wealth of material offered for the
coming season is that the theatres of the country
are going to have a plenitude of satisfying, worth-
while entertainment to present.

In good years and lean years — the picture is the
answer. So there is encouragement for all of us in
the brightly promising schedules.

One interesting phase of the forecasts is that we
are once more to have "Famous Forties," "Dread-
naught Tens," and so on. A year ago all the talk
was of "each picture on its own merits," "no block
booking," "see the picture before you book it."

The pendulum is swinging again. As might have
been expected.

The theory of single picture booking is ideal.
From both producer's and exhibitor's viewpoint a
most convincing case can be made out against the
evils of block booking.

(Continued on follorving page)

262

MOV I A G PICTURE WORLD

May 17, 1924

The Editor's Views

(Continued from preceding page)

But the theory encounters trouble when it clashes
with the problem of distribution costs. Which is
not alone the distributor's worry, for these are costs
that are shared by production and exhibition alike.

We have never held with those who feel that the
small exhibitor spends sleepless nights worrying
over the dread bugaboo of block booking. Often,
we believe, the small man closes up too much of his
time with one or two flourishes of the pen.

It is in the happy medium that efficient booking,
efficient selling, and efficient production policies can
be found.

A face that you will be meeting
more and more around the film gath-
erings in the months to come. Been
in our midst quite a while, but hover-
ing in the background. F. C. Munroe
is the name. Worth watching — worth
knowing. For his charmingly engag-
ing personality, for the strides that
the Hodkinson Corporation is making
since he stepped to the foreground.
Have you noticed a week go by re-
cently that didn't bring the announce-
ment of some new product — REAL
product, too — for Hodkinson?

We Mast Have Oar "Problems"

ONE trouble about the "Summer picture problem" is
that for the majority of picture theatres it isn't a
"Summer problem" at all, but rather a September
and October worry. Each Fall sees a flood of wonderful
screen entertainment available for the big first runs. There
are only four weeks in a month. By the time the first run
has set in dates and the subsequent houses receive their
opportunity we are well into November. And the later
runs have found themselves with nothing but the left-overs
of the Summer season to offer returning patrons in Sep-
tember and October.

Hiram Abrams asks no other title
than that of Salesman — in the fullest
sense of the word — but this week we
will have to label him Showman. For
"Dorothy Vernon of Haddon Hall" Hi
Abrams has turned the exterior of the
Criterion Theatre into a show that is
worth the price of admission if you
never pass the man at the door. We
won't attempt to describe it, but as
soon as photos are taken will let you
see it. It's "stopping them in their
tracks" on Broadway and holding
them — and selling Mary Pickford and
the picture.

Jack Meador. Gets in our private
Hall of Fame this week for a claim
to the "All Around" title. Whether
it is circus exploitation, dignified big
picture presentation, week in and week
out routine star and production pub-
licity, or Broadway engagement — you
find that Metro staff measuring up.
Trade paper ads, press books, mer-
chandise tie-ups — no matter what the
need, you find them hitting the mark.
An achievement. Some men can do it
on one picture, some on a few a year;
it takes something to hold to the pace
fifty-two weeks a year — and for many
years.

On To Boston!

WE have every confidence in the coming M. P. T. 0.
A. convention at Boston. Possessing that con-
fidence we cannot let too many weeks pass by
without urging exhibitors to attend — and we say it in the
belief that it rests entirely with those who do attend to
decide what Boston will accomplish. There is an encour-
aging lack of personal political bickering in the air these
days, an encouraging undercurrent of thought that we
will pass our convention season this year without damaging
mud-slinging. Let's keep it that way. And — if you value
exhibitor organization — go to Boston and do your share
to keep it the kind of organization worth valuing.

* * *

Al Altman. One of the comparative-
ly young "comers." Take our word
for it. Write it down. A personality
you can't help liking. A sincerity that
is backed by real selling sense. Al sits
in New York and watches the con-
tracts— and brings 'em in — for Louis
B. Mayer. Got his first sales expe-
rience on the hard pan of book selling.
Just now putting full steam behind
"Why Men Leave Home." We heard
John Kunsky, Harry Crandall and
other showmen tell him at New Or-
leans of the satisfaction it gave their
box offices. That helps.

Business Reading for Business Men

FOR beauty of presentation and efficient strength of
selling argument the industry has seen few examples
to equal the booklet now being issued by Famous
Players on the coming "Famous Forty." And back of the
sheer excellence of the presentation there is evidence of
a well-thought-out, carefully balanced program of enter-
tainment. Here is real business literature. The exhibitor
grown weary of press agent flub-dubbery will never tire
of the opportunity to study the concrete, straight-forward,
detailed presentation of PRODUCT — that on which his
business fate rests.

May 17, 1924

MOVING PICTURE WORLD

263

INVESTORS
SERVICE
DEPARTMENT

Of prime importance to
every holder of securities
is the constant supervision
of his holdings.

It is not good invest-
ment practice merely to
purchase sound securities.

The cautious and intelli-
gent investor keeps him-
self thoroughly posted as
to earning power, trade
and general conditions af-
fecting the bonds or stocks
in which he is interested.

Our Investors Service
Department is prepared to
aid in keeping you advised
regarding these factors.

Inquiries addressed to
our offices at 1531 Broad-
way, second floor, Astor
Theatre Building, will re-
ceive prompt attention.

NEWBURGER,
HENDERSON
and LOEB

Members

New York and Philadelphia
Stock Exchanges

100 BROADWAY

BRANCH OFFICES:

202 Fifth Avenue

at 25th Street

1531 Broadway

at 45th Street

511 Fifth Avenue

at 43rd Street

PHILADELPHIA:
1512 Walnut Street

crista* in tfiG c^e-ec*/

Moving" Picture

WORLD

ROBERT E. WELSH EDITOR

Published Weekly by
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York, N. Y.

Member Audit Bureau Circulation

John F. Chalmers, president; Alfred J. Chalmers, vice-presi-
dent; James P. Chalmers, Sr., vice-president; Eliza J. Chalmers,
secretary and treasurer, and Ervin L. Hall, business manager.

Branch Offices: 28 East Jackson Boulevard, Chicago; W. E.
Keefe, 1962 Cheromoya Avenue, Los Angeles, Cal.

Editorial Staff: Ben H. Grimm, Associate Editor; John A.
Archer, Managing Editor.

Manager of Circulation : Dennis J. Shea.

Other publications: Cine Mundial (Spanish). Technical books.

VOLUME 68

NUMBER

Features

Editorial 261

Thumbnail Editorials — F. C. Munroe, Hiram Abrams,

Jack Meador, Al Altman 262

Bozo 264

How One Man Beat Radio , 265

News of the Week

Daniel Loeb Speaks on Investment Securities 266

Western Pennsylvania Exhibitors Hold Fourth Annual

Convention 267

M. P. T. O. A. Headquarters Assured of Large Western

Attendance 269

Universal Announces Twelve Big Fall Releases 271

New York Governor Vetoes Murphy Bill 281

Nebraska Exhibitors Would Tax Gasoline to Fix Roads

for Picture Fans 303

Departments

Exhibitors News and Views 283

Straight From the Shoulder Reports 290

Selling the Picture to the Public 308

Reviews 316

Pep of the Program 320

Schedule of Releases 322

Equipment, Construction and Maintenance 325

Projection 326

One of a Series

The Hamilton
National Bank

130 West 42nd Street

Once upon a time —

The towering pillars and im-
posing marble front of a bank
building reflected the attitude
that a business man expected
to find when he entered its
portals.

That time has passed.

And today the business man
who attempts to carry on
without availing himself of the
full cooperation of a helpful
bank is disregarding a most
valuable asset.

Especially —

When it is possible for you
to find a bank that under-
stands YOUR business, and
looks upon it with sympathy.

Hamilton National is YOUR
bank.

The cozy, cheerful atmos-
phere of its conveniently lo-
cated offices are only an index
to the attitude you will en-
counter— the sincere counsel,
the whole-hearted coopera-
tion.

You wouldn't attempt to do
business without satisfying
yourself on every factor — pro-
duction, laboratory, distribu-
tion, etc.

Then don't omit the bank.

Get 100% there.

It means fewer worried hours
over financial problems, more
consistent development and
growth, greater utilization of
your resources.

A talk with one of our of-
ficials will give you new light
on this important factor in
every business man's under-
takings.

Hamilton National Bank

130 West 42nd Street

(Bush Terminal Bldg.)

New York City

Open 9 A. If. tilt 10.30 /'. Mj
Our Deposit Vaults — open at thr
same hours — are admitted to ^ be
the best equipped in the cits.

264

MOVING PICTURE WORLD

May 17, 1924

Oscar the Operator Raps

"Bozo" Jones

Sellum Theatre, SRO, N. J.

DEAR BOZO — Lend me your ears, Bozo, you aint
gonna get away with that world's greatest him
salesman stuff for another issue of the M. P. World.
I got your No., Bo. I seen you around here off and on
— mostly off — for the last fifteen years. You never sold
nothing here but slides. You couldnt peddle an SRO sign
in this Sinema house.

"Take 'Em Off"

I know you, Jonesy. The last time you was in here the
Big Smoke told Tillie the Ticket Taker to hook you for
admission if you ever come back. Sell? Huh, you couldnt
sell the High Mogul a press sheet unless he was lit up.
You couldnt come in this house and sell a news reel of the
battle of Marathon. Bozo, you couldnt sell a trailer here
for three bucks if you gave personal appearance with it
of Sept. morning.

The only thing you ever took out of this house was
laughs. When you come around we know whats a matter
with the movie business. When you lean up again the pay
box and smile at the sales lady, I know they aint got all
the comedians on the screen. Bozo, when you crash this
burgh people wonder who Will Hays is that the picture
folk art mindful of him. Laugh that one off.

You ain't one reason why theys 20,000 movie theatres in
the U. S. A. Your one reason why they aint more.

Where did you jump from to the W. g. s.? How many

Oscar the Operator — Himself in Penon

"World's Greatest Film Salesman"

years was you on the ticket chopper or grinding real in the
old projection room ?

Read on, Bozo. Maybe I can make a salesman outta you
even if you haven't had training. Why take orders all
your life?

A good pair of legs don't make a salesman. Ed Weston
never sold filum in his life. A real good salesman dont
lower themselves to go round the country and swap risque
yarns with exhibs. Long distance selling is my specialty.
If I couldnt sell through printers ink I wouldnt call myself
a salesman. Any bird can carry a suitcase around and sell.
A bootlegger does that. Who ever invented order sheets
anyway? My game is silent salesmanship. I sell them
with advertising and when they dont order by wire the
order is turned back marked nothing purcolating.

"You Know Me"

You seen me in the ads — Oscar the Operator, the Coupon
Kid himself. I was on the job for Hodkinson a while. I
wouldn't let the trade papers run me unless it was in paid
space. Your fooling your time away Bozo on them editorial
pages.

I dictated the ads but never read them. Exhibs tied up
the mails getting in orders. Some bird rote The Mailman
to get sympathy for the Confederate soldiers in disguise.
Those ads was so good that I used to go over to our ex-
change and make bookings myself. The copy I rote had
everything the advertising writing cor. schools said to put
in — and more — arouse desire — create action — get the jack
— read the proofs three times. The trade papers readers
couldnt wait for this copy. Exhibs wired in for advance-
proofs and they placed orders before the advertising came
out. The printers got so interested in the copy they would
dash out in the middle of the day to see the picture. Finally
foreign printers who couldnt read English was used to set
my copy.
John Flinn Enters

Then John Flinn came along. He inquired who was
wagging the tongue that was bringing in more orders than
a snake has hips. Paul Mooney said it had all the ear-
marks of being Bozo Jones.

Then the truth came, as Western Union messengers
dashed back and forth with booking orders. That was the
1st time Mr. Flinn heard of me — and that aint all — the last.
He told Jo Berger, our genial P. a., to take my typewriter
away sos they could get caught up on orders.

Kept in "Jail"

They kept me in the projection room from 9 to 6 and
kept all writing material away. My finger nails was even
filed sos I could not scratch copy on the walls.

When they got caught up with orders I went back to
Jersey. I claimed all worlds records for sales was broken
and what more could a bird do?

"Look Me Up"

Look me up, Bozo. See the A. A. You. sales records for
'twenty-three. Dont try to get it over on the public that
YOU ARE THE W. G. S., and that your arguments is so
good you believe them yourself. If you cant sell without
leg work climb down of your high horse and hit it back
to the great o. s. If you ever come in this house look me
up and I will show you ads that will make you want to
see the pictures you sell. What more could mortal sales-
man do?

Revengefully yours,

OSCAR THE OPERATOR.

From Hodkinson's House Organ, "The Dotted Line."

May 17, 1924 MOVING PICTURE WORLD 265

Theatre Broadcasting Station Increases Steady Attendance

How One
Man Beat
Radio —

When You Say "Radio"
in Houston, Texas, You
Mean The Iris Theatre—

IS Radio Broadcasting Hurting the Movies?
There is at least one theatre in the United States
that has taken advantage of Radio and made the ether
waves serve its own ends. That theatre is the Iris Theatre,
at Houston, Texas. It owns and operates the radio station
WEAY. Both station and theatre are owned by Will
Horwitz, Jr. Both are successful beyond the average and
one is part of the other, as Mr. Horwitz has proved.

Because the experience of the Iris Theatre answers the
question from the viewpoint of experience, and because it
is one of the romances of business, it is well Avorth the
telling.

Mr. Horwitz, like all other successful theatre managers,
is a believer in advertising. However, he goes beyond the
average "live wire" in this respect. He sets his own pace
— is guided entirely by his own conclusions. And he is
quick to seize upon the things that are occupying the public
attention and turning those things to his own advantage.

A "Live Wire"

This latter trait was directly responsible for the Iris
Theatre broadcasting station. When radio took the coun -
try by storm — small though it was in the beginning — Mr.
Horwitz was busily engaged in exploiting the airplane in
connection with his theatrical investments. He was main-
taining a fleet of "ships" and fliers and was "pulling stunts,"
himself as pilot, when he could make the onlookers and
the people generally talk about the Iris Theatre.

Then came radio. He got aboard at once. On top of
his theatre he built a radio shack and employed a semi-
professional from the Pacific Coast to install a small broad-
casting set for him. It was small as sets go nowadays, but
it was a beginning that showed the way to larger things-
including vastly larger box office receipts.

Inexpensive Station First

The initial Iris Theatre radio station was of the twenty-
watt variety — sufficient in strength to be heard for possibly
twenty or twenty-five miles. But it was a new thrill for
the people of Texas. It gave them something to wonder
at and to talk about — and, of course, to identify it, they had
to talk about the Iris Theatre.

Then they had to see it. That brought new patronage to
the theatre. It did more, for it taught a great many thou-
sands of persons something they did not know — the where-
abouts of the Iris Theatre and the character of the pic-
tures offered by it to the public.

The small station was continued in operation and the box
office continued to reflect increased patronage directly
traceable to the broadcasting. That brought on more talk

within the organization. If the small station was so good
a thing — ■ if it succeeded in increasing the receipts so ma-
terially, wouldn't a more powerful broadcasting plant do
better? To make the plant more powerful was largely a
matter of buying vacuum tubes of large capacity and sup-
plying more electric current to them. This was done and
the "set" was increased to 100-watts — capable of reaching
a hundred miles from Houston.

A careful check of the business was kept. It was soon
discovered that two very healthy things had happened :
First, the general attendance had increased perceptibly,
and, Second, the peak and lean days were disappearing ; the
attendance day by day was being evened and becoming
much more substantial.

The success of the "Hundred-Watter," as the radioists'
call it, brought forth a complete remodeling of the plant.
New and more powerful equipment was purchased and
installed. The range of the broadcast was increased to
250 watts, sufficient to reach several hundred miles, and
then to 500 watts, with which the Iris Theatre has been
heard to the four corners of the North American continent.

Pictures Never Mentioned

AlII the while the attendance at the Iris has been on the
up-go. Broadcasting was begun more than two years ago.
There has never been a day since when the theatre has not
been on the air with an entertainment of some kind. Other
stations came into the territory and the time on the air had
to be divided, but the Iris is on the air three nights each
week and four times each week-day, with never a mention
of the picture being shown on the screen.

Recently Mr. Horwitz went on the air himself. He told
his listeners one morning at 11 o'clock that he was think-
ing of buying a still more powerful broadcasting set. He
asked them to write him and tell him frankly whether he
should go ahead or whether he should get out of the air
entirely and give them opportunity to listen to other and
more distant stations. Again there was a marvelous re-
sponse. In consequence a new Western Electric broadcast-
ing station has been ordered and will be in operation on
top of Mr. Horwitz's new theatre, the Texan, now in
course of construction.

No Additional Cost

Thus is it proved that in this instance radio is NOT a
competitor for the movies, but rather an ally, if properly
used. The box office probably is the proof of the pudding.
In^ the more than two years the Iris Theatre has been
using a radio broadcast station as an advertising medium,
the box office receipts have more than doubled; the lean
days have been wiped out ; each day's attendance has been
brought up to a general average — and all without one cent
additional cost of advertising.

The latter statement may sound queer, but it is a fact.
When he had proved that radio was a good advertising
medium — that it kept the people informed of the existence
of the Iris Theatre and led them to patronize it — Mr. Hor-
witz began the elimination of other advertising items, and
turned the money thus saved to the maintenance of the
radio department. Soon he had saved the cost of main-
tenance in its entirety, so that his advertising, with almost
twice the attendance, is no more costly than it was prior
to the radio with half the attendance.

The new Texan Theatre station will be one of the most
powerful in the South. It will cost close to $25,000, includ-
ing the new studio with its Carrier ventilating system, the
new antenna towers and exterior equipment and the extra
equipment necessary for broadcasting from places other
than the theatre studio. And yet, Mr. Horwitz considers it
one of the best investments he can make in putting the
new theatre on a paying basis quickly.

266

MOVING PICTURE WORLD

May 17, 1924

Daniel Loeb Speaks on Security of
Principal in Making Investments

By DANIEL LOEB

THE Moving Picture World has sta*ed
to me that its readers would be glad
to have before them one or more
short discussions of securities. They suggest
that rather than have specific securities
submitted the men who are associated in
the great industry of moving pictures would
appreciate concise statements on securities
in general.

The business man who has surplus funds,
either for temporary or permanent invest-
ment, is confronted first by the question as
to which class of securities he should select,
and second, as to what issue in such class.
His training, his energies and indeed his
thoughts are largely centered in the prob-
lems connected with the development of his
own business. Such study as he may be
able to make of the relative value of securi-
ties is, after all, only casual.

My first and most emphatic suggestion to
men of the motion picture industry is that
they should keep everlastingly before them
the importance of safety of their principal.
It is proper and natural to desire the largest
return on an investment that is consistent
with safety. Over a period of many years,
however, I have observed that frequently
this desire for safety is sacrificed to the
greater return to be obtained from less well
secured investments.

It does not necessarily follow that a se-
curity yielding 5l/i per cent, is safer than
another security yielding 6}A per cent. The
point I wish to make, however, and to drive
home to my readers, is that as between a
Sy2 per cent, return on a security of un-
questioned merit, and a return of 6% per
cent, on an investment that is even to some
slight degree questionable, there should be
no hesitation on the part of the investor in
favor of the first named issue.

It is the practice of many individuals and
firms to lay aside in readily marketable se-
curities such an annual amount as can con-
veniently and safely be withdrawn from the
conduct of a business. This policy has many
advantages. It prevents over-expansion.
The invested funds yield a worth while re-
turn in interest. In the event of a need for
capital, either for the regular business or
for a new enterprise, the funds are immedi-
ately available through sale of the securi-
ties. If the new credit so desired is only
for a very short period, the alternative ex-
ists for bank accommodation, through the
use of the securities as collateral. This sup-
plies additional and frequently new avenues
of banking accommodations.

In my next article I shall discuss in more
detail the various kinds of security invest-
ments and the proper methods to be used
in their selection.

DANIEL LOEB
General manager, Newburger, Henderson &
Loeb.

Start First in May

News from the Metro studios in Holly-
wood report that Robert G. Vignola has al-
ready taken up his headquarters there and
is busy with preliminary arrangements pre-
paratory to starting work on his first special
production for Metro. Mr. Vignola was ac-
companied to the coast by Philip Carle, his
assistant in all his big productions the last
several years. Production on his first Metro
picture will begin early in May.

M. P. T. O. A. Delegation Again
to Capitol; Oppose Music Tax

A DELEGATION of motion picture
theatre exhibitors, under the chair-
manship of President Sydney Cohen
of the M. P. T. O. A., returned to Washing-
ton, D. C, May 6 to further the discussion
with the House Committee on Patents on
the Newton bill and the music tax.

This was the field day for "Tin Pan Alley,"
which is the new slang phrase applied by
Washington newspaper men to the members
of the Authors, Composers and Publishers
Association. About fifty song writers ap-
peared before the committee to refute the
claims made against the association by
broadcasters, exhibitors, hotel managers and
dancing school teachers. These latter have
piled up a huge mass of evidence in support
of the Newton bill to so amend the Patent
Laws as to prevent this association from
levying a fee for the use of copyrighted
music which it controls.

The music makers made a great plea to
the committee to disregard the Newton bill.
Their spokesmen told the congressmen how
the money raised by this levy is distributed.
Their president, Gene Buck, told of the
conditions under which popular songs are
written and handled commercially. He de-
clared less protection is given Americans
than is accorded composers of any other
country. ,

The theatre men fear that unless the
music makers are restrained there is no pre-
dicting the extent to which they will extend
their demands. Ten cents per seat per year
charged the movie houses may seem reason-
able they declare, but what is to prevent

this from being increased ten times that
sum if it is the will of the music organiza-
tion members so to do.

There is little likelihood of any action be-
ing taken by congress at this session look-
ing towards curtailing the activities of the
composers and publishers' organization.
However, realizing this, President Cohen ex-
presses the belief that the theatre men have
made an excellent showing and that before
the next Congress convenes the record will
be full of evidence to warrant the legisla-
tion now being sought.

Fred Quimby Recovers

Fred C. Quimby, sales manager of Short
Products for the Universal Pictures Cor-
poration, has returned to work after an ill-
ness of six- weeks. He has practically re-
covered from the operation for appendictis
he had to undergo.

"Lone Wolf" Bookings

"The Lone Wolf," Associated Exhibitors
release starring Dorothy Dalton and Jack
Holt, had such a successful run at the
Rivoli Theatre, New York, this week that it
has been booked for the entire circuit of
United Booking Offices in Greater New York.
The start will be made May 19 and the
picture will show from four days to a week
in each house.

Variety of Short Subjects to
Be Released by Universal

UNIVERSAL'S short subject release
schedule for the week of May 12
contains a varied list of short reel
entertainment, ranging from the beginning
of a new special two-reeler series to west-
erns, one and two-reel comedies, a serial
and International News reels.

This week marks the beginning of "Fast
Steppers," Universal's two-reel series, fol-
lowing in the footsteps of "The Leather
Pushers." "Fast Steppers" is made with the
same star, Billy Sullivan, and the same di-
rector, Edward Laemmle, who made the last
"Leather Pusher" series. The "Fast Step-

pers" stories are written around race track
adventures instead of around prize fighting,
however. Gerald Beaumont is the author.
The opening two-reeler is entitled "The
Fiddlin' Doll."

The Century comedy for the week is
"Trailing Trouble," starring Buddy Messin-
ger, in a fun-film directed by Al Herman.
The Universal one-reel comedy is "My Little
Brother," featuring Slim Summerville and
Bobby Dunn. It was directed by William
H. Watson under the supervision of Zion
Myers. Jean Arthur plays a supporting
role.

May 17, 1924

MOVING PICTURE WORLD

267

Western Pennsylvania Exhibitors Hold
Great Fourth Annual Convention

THE fourth annual convention of the
Motion Picture Theatre Owners of
Western Pennsylvania, held at the
Fort Pitt Hotel, Pittsburgh, April 28, 29 and
30, was well attended. M. A. Rosenberg was
convention committee chairman, while Henry
W. Gauding served throughout the three
days as convention chairman.

Dennis A. Harris, of Pittsburgh, was
chosen as president for the ensuing year;
M. Rosenbloom, of Charleroi, vice-president;
Fred Herrington was re-elected secretary;
and Ben Nadler, of Ambridge, treasurer.
New directors elected were : N. Friedberg,
H. B. Kester and M. A. Rosenberg, all of
Pittsburgh, and John Newman, of New
Castle.

Support of the convention delegates was
pledged to M. E. Comerford, of Scranton,
Pa., for president of the national organiza-
tion, at the election during the convention
late in May at Boston. Twenty-three local
exhibitors have agreed to make the trip to
the Boston convention, and this will be the
largest crowd that the Western Pennsyl-
vania theatre owners have ever sent to a
national convention.

H. R. Campbell, of the Washington, Pa.,
Chamber of Commerce, was present on the
last day of the meetings, and extended an
invitation to the organization to hold its
convention next year in that city. The in-
vitation was unanimously accepted by the
delegates, and accordingly next year the
fifth annual convention will be held in
Washington, with headquarters at the mag-
nificent George Washington Hotel. This will
be the first time that the organization has
convened in any city other than Pittsburgh.

A resolution was adopted, urging the
Senate and House of Congress to give fa-
vorable consideration to the request of the
postal employes for increased salaries.

The censorship service bureau and the
committee to confer with the state censors,
Jerome Casper, M. J. Schad and M. J.
O'Toole, were indorsed. Sydney S. Cohen,
of New York, president of the national or-
ganization, who will resign in May, was
given a vote of thanks and appreciation for
the invaluable service he has rendered the
theatre owners of America.

A resolution was adopted, approving ef-

forts of the national organization to relieve
members of the license tax imposed by
music publishers, and impressing on na-
tional lawmakers the necessity of passing
the Newton, Johnson or Dilis bills to re-
lieve theatre owners of the license tax on
copyrighted music. Senators G. W. Pepper
and David A. Reed and all Western Penn-
sylvania Congressmen were asked to vote
for these measures.

That the organization would co-operate
with the Pittsburgh Child Health Council
in the health and safety campaign and would
show slides in all theatres in behalf of the
movement was the sense of another resolu-
tion.

The report of the retiring treasurer, Hy-
man Goldberg, was very encouraging, the
disclosure being made that financially the
M. P. T. O. of W. Pa. is better than it has
ever been in the history of the organization.

Hereafter the Western Pennsylvania the-
atre owners will render no services to ex-
hibitors who are not members of this or-
ganization. To hold membership can be ac-
complished by merely flashing a slide on the
screen of the theatre at every performance,
the slide to be furnished by the organiza-
tion.

An entertainment committee to function
the whole year around will soon be formed.
It will be the duty of this committee to see
that all visiting members are duly enter-
tained upon their visits to the city, and also
to arrange several social functions for ex-
hibitors throughout the year.

A field representative is soon to be ap-
pointed, and it will be his duty at all times
to keep in close touch with the exhibitors.
His headquarters will be Western Pennsyl-
vania and his time will be spent on the road
making regular visits to every exhibitor in
this section.

The banquet which closed the convention
on April 30 was a great success, approxi-
mately 400 guests being present. Among the
speakers were : Sydney S. Cohen, M. J.
O'Toole, Daniel Winters, president of the
Pittsburgh City Council; Rabbi Goldenson,
of Rodef Shalom Temple ; Joseph N. Mack-
rell, register of wills, Allegheny County;
Allen Dale, representing the Music Publish-

ers, and H. T. Palmer, of Fairport Harbor,
Ohio, vice-president of the Ohio Theatre
Owners.

Following is a list of those exhibitors who
registered at the sessions:

Joseph M. Steinitz, Liberty, Rankin; Wm.
R. Wheat, Sewickley and Coraopolis; M. M.
Finkel, Colonial, Pittsburgh; M. A. Rosen-
berg, Rialto and American, Pittsburgh; Fred
J. Herrington, secretary, M. P. T. O. of W.
Pa.; D. A. Harris, William Penn, Pittsburgh;
J. Richman, Pearl, Pittsburgh; William
Wray, Crescent, New Castle; Henry W.
Gauding, Lincoln, Pittsburgh; A. P. Way,
Avenue, Du Bois; Bennett Amdur, Garden,
Pittsburgh.

Paul L. Thomas, Casino, Greensburg;
Charles V. Holmes, Arcadium, Pittsburgh;
Paul W. Huhn, Idle Hour, Pittsburgh; Mark
Browar, Kenyon, Pittsburgh; Joseph Wag-
man, Merlin, Duquesne; John M. Alderdice,
Delton, Dormont; John S. Newman, Nixon,
New Castle; H. Goldberg, Western Pennsyl-
vania Amusement Co., Pittsburgh; Walter J.
Silverberg, Mercer Square, Greenville; M. B.
Nadler, Princess and Regent, Ambridge;
L J. Nadler and M. Winograd, Majestic,
Rochester; H. B. Kester, Cameraphone,
Pittsburgh.

A. Fineman, McKee, Pittsburgh; Chris
Vollmer, Idle Hour, Pittsburgh; Wm. F.
Mason, Wliliam Penn, Pittsburgh; P. H.
Fleishman, Brighton, Pittsburgh; Julius
Markowitz, Grand, New Castle; Phates
Parros, Rialto, Erie; Carl Poke, Shiloh,
Pittsburgh; Bart Dattola, Alhambra, New
Kensington; M. A. Tauber, Oakland, Pitts-
burgh; Samuel Gould, Gould, Pittsburgh; F.
W. Fein, Arcadia, Pittsburgh; Paul Jones,
Rowland and Colonial, Wilkinsburg; Peter
Demas, Minerva, Pittsburgh; Jerome Casper,
Rowland and Clark Theatres, Pittsburgh.

Nathan Friedberg, Alhambra, Pittsburgh;
Jacob Silverman, Strand, Altoona; Michael
Rosenbloom, Majestic, Charleroi; M. Schaf-
fel, Empire, New Brighton; Morris Roth,
Merlin, Duquesne; A. Bennett, Victoria, Pitts-
burgh; J. E. Stahl, Homestead; Samuel Pearl,
Pittsburgh; C. E. Gable, Sharon; Harry
Handel, Hippodrome, Pittsburgh; M. Wein-
traub, Lyric, Coraopolis.

C. H. Elder, Capitol, Washington; L. R.
Myers, McKeesport; Harry Rachiel, Comfort,
Sharpsburg; Jacob Kaiser, West End, Pitts-
burgh; Andrew Battiston, Lyric, Yukon; H.
L. Mclntyre, Main, Uniontown; M. K. Miller,
Novelty, Pittsburgh; Miss Mildred Clark,
Helma, Etna; George McGowan, Blairsville;
Sam Bullock, Cleveland, Ohio; H. T. Palmer,
Fairport Harbor, Ohio; C. G. Couch, Car-
negie; M. A. Sybert, Moundsville, W. Va.;
H. C. Morrison, Grand, Mt. Pleasant; B. E.
Cupler, Bijou, Washington; Peter Antonop-
los, Frederick, East Pittsburgh.

Scenes from "Hold Your Breath," an Al Christie feature comedy for release through W. W. Hodkinson Corporation. Dorothy

Devore is starred.

268

FOX announces that production has been
started at the William Fox West
Coast studios on "The Last Man on
Earth," by John D. Swain, which will be
one of the big special productions on next
season's schedule. The photoplay version
of this story is being made under the direc-
tion of J. G. Blystone, who directed "Soft
Boiled," a Fox special, and many Fox com-
edies of this season.

This highly imaginative story, which first
appeared in Munsey's Magazine, presents
the unique situation of a world suddenly
denuded of all men through a strange dis-
ease called "masculitis." For ten years
women explorers kept up the search for an
adult male but without success until a

MOVING PICTURE WORLD

woman crook stumbles upon a hermit in the
mountains of New Hampshire, far away
from the "masculitis"' germ. She sells the
man, who is a woman hater, to the nation
for one million dollars. From this point on
the story develops a series of surprises that
should thrill and entertain all classes of the-
atregoers.

Earle Fox plays the title role in "The
Last Man on Earth." The others cast in
principal parts include : Grace Cunard,
Gladys Tennyson, Maryon Aye, Clarissa
Selwynn, Pauline French, William Stelle,
Jean Dumas, Harry Dunkinson, Fay Holder-
ness, Jean Johnson, Buck Black and Mau-
rice Murphey. Donald Lee prepared the
scenario.

May 17, 1924

Delights Marcus Loew

After Marcus Loew had seen "A Boy of
Flanders" in New York he immediately sent
Jack Coogan, Sr., a wire employing more
adjectives than a couple of press agents
could summon together, wherewith to ex-
press his admiration of and delight in the
picture. Mr. Loew was as much pleased
with the great beauty of the picture as he
was with its telling story and Jackie's act-
ing, which was nothing short of sheer
genius, he said.

Talmadge in New York

Richard Talmadge, star in Truart produc-
tions, arrived in New York this week where
preparations are now being made to start
work on the first picture of his second series
of thrill-dramas being produced by Carlos
Productions for Truart distribution. This
is the first time in over eight years that
Richard Talmadge has been in the East, he
having been engaged continuously during
that period in motion picture productions
on the coast.

Scenes from "What Shall I Do?" starring Dorothy Mackaill. It is a Frank Woods production, distributed by W. W. Hodkinson Corp.

Fox Starts Production of

"Last Man on Earth"

I. M. P. P. D. A. Arbitration Is

Successful in First Case

THE arbitration plan of the Independ-
ent Motion Picture Producers and
Distributors Association was given
its first trial this week. A New York pro-
ducer and a St. Louis exchange had a dis-
pute over a contract which would have re-
quired expensive and long drawn out liti-
gation to adjudicate.

The plaintiff and defendant each named
an arbitrator and the Arbitration Society of

America, with whom the I. M. P. P. D. A.
have recently become affiliated, named an
umpire. Within an hour the arbitrators had
heard the evidence and reached a decision
which was entirely satisfactory to both
litigants.

The hearing was held in the headquarters
of the association, 1650 Broadway, New
York. The arbitrators were Samuel Zierler.
president of the Commonwealth Film Ex-
change; Harry Durant, author and motion

picture director, and William S. Grossman,
115 Broadway, New York City.

Great interest was manifested by officials
and members of the I. M. P. P. D. A. in this
first case. Judging from remarks made, they
were all highly pleased and the courts will
be rarely used in future in settling contro-
versies that arise between Independent Mo-
tion Picture Producers and Distributors As-
sociation and the exchangemen throughout
the country.

Van wants reports on all pictures you
play for his "Straight From the
Shoulder" Department.

Hunt Stromberg presents Harry Carey in "The Lightning Rider." The production was directed by Lloyd Ingraham and is distributed

by W. W. Hodkinson Corporation.

May 17, 1924

MOVING PICTURE WORLD

269

M. P. T. O. A. Headquarters Assured
of Big Western Group at Convention

FROM far off California, Oregon, Wash-
ington and other states on the Pacific
Coast comes the news that theatre
owners, in view of the spirit of the national
organization, will make the trip across the
continent to attend the convention of the
Motion Picture Theatre Owners of America
at the Copley-Plaza Hotel on May 27, 28 and
29.

The California delegation will leave May
21 and it is expected that at Chicago sev-
eral of the delegations from these western
states will merge so as to reach Boston at
the same time. Information has also come
to national headquarters from Montana,
Illinois, Missouri, Tennessee, West Virginia
and adjacent states indicating that the dele-
gates have already been elected and will be
in Boston together with a considerable num-
ber of theatre owners from these states in
time for the convention.

The convention held in St. Louis recently,
which took in theatre owners from South-
ern Illinois and Western Missouri, was one
of the most imposing gatherings of exhib-
itors yet brought together in the Middle
West. Outstanding theatre owners from all
of this territory were present and the con-
vention sessions were enlivened with the
discussion of many important subjects af-
fecting the general welfare of the industry
and the exhibitor division especially. The
delegates were instructed along certain lines
and will bring to the Boston convention in
concrete form many of the elements dis-
cussed at this interstate meeting, all of
which will be placed on the convention pro-
gram in advance of the sessions.

The meeting of theatre owners in eastern
Pennsylvania at Philadelphia and the large
convention of the western Pennsylvania
theatre owners held in Pittsburgh during
the week were typical of the spirit preva-
lent in all sections of that state relative to
exhibitor organization. In both instances
delegates were selected to the convention
and instructions given regarding the
handling of certain propositions affecting the
advancement of the organization and the
general trend of affairs within the industry.
The same situation prevailed at the recent
meeting of the Motion Picture Theatre
Owners of Maryland.

Because of this previously arranged pro-
gram of many states it is expected that the

Boston convention will be the center of
many animated discussions regarding the
industry and that a number of new elements
will be brought to the front that will ma-
terially change the lines of procedure within
the national organization.

The Boston committee, under the direc-
tion of Henry Wasserman and Ernest
Horstman, reported that arrangements are
now complete in every way and that the
convention sessions and the general program
of entertainment will be carried out accord-

ONE period of production activity at
the Paramount Long Island studio
has ended and another is beginning.
Three new pictures will be started this week
and next and shortly after that a fourth
will be under way.

Allan Dwan has completed the cutting of
"Manhandled" and has started work with
Gloria Swanson on an adaptation of "The
Queen's Love Story," by Mary Roberts
Rinehart. Ian Keith and George Fawcett
will have supporting roles in it.

"Unguarded Women," with Richard Dix
and Bebe Daniels as the featured players,
is now in the hands of the studio editors
and Alan Crosland, who directed it, is pre-
paring for the start of "Sinners in Heaven,"
in which Bebe Daniels and Richard Dix will
again be featured.

Herbert Brenon has just finished "The
Mountebank'' with Ernest Torrence and
Anna Q. Nilsson, and Sidney Olcott has en-
tered on the last week of the filming of
"Monsieur Beaucaire," with Rudolph Valen-
tino starring and a stellar supporting cast,
including Bebe Daniels, Lois Wilson, Lowell
Sherman and Doris Kenyon. Shortly after
Valentino finishes "Beaucaire" he will start
work under the direction of Joseph Hena-
bery in "A Sainted Devil," an adaptation of
a story by Rex Beach.

— I

ing to schedule and in a manner which will
be entirely satisfactory to all concerned.
The convention gives promise of being the
most constructive yet held by the national
organization and the personnel of delegates
will differ very materially from those who
attended previous sessions, as a large num-
ber of theatre owners who hitherto took
but a passing interest in organization have
evidenced a disposition to come to Boston
to make themselves heard on issues affecting
the advance of the exhibitor's position.

Irvin Willat, who has been at the Techni-
color laboratories in Boston cutting and as-
sembling his latest production, "Wanderer
of the Wasteland," which has been done
entirely in color, will remain in the East to
make the so-called "Story Without a Name"
at the Famous Players Long Island studio.
Agnes Ayres and Antonio Moreno will be
the featured players in this as yet untitled
picture.

Thomas Meighan, whose unit has been
working constantly in the East since the
production of "Woman Proof," will go to
the coast to make his next picture, "The
Alaskan," under the direction of Herbert
Brenon. He will return to the East imme-
diately after finishing this picture.

Negri Starts Second

Camera work was started last week at the
Lasky studio on Pola Negri's latest starring
picture, "Compromised." Dimitri Bucho-
wetzki, the noted Russian director who pro-
duced Miss Negri's most recent Paramount
picture, "Men," is again directing her.

"Compromised" was written for the screen
by Paul Bern, who also adapted Bucho-
wetzki's "Men." A notable cast has been
assembled for the forthcoming picture.

Paramount Gets Another Four
Underway at Eastern Studios

Scenes from the William Fox Production, "The Warrens of Virginia." It was directed by Elmer Clifton.

Famous

Murders
Historj?*

Julius Caesar
Thomas aBeckell
(MumUncdn
JackdeSauUes

JosephEhuood

JacquesLebaudy

dorolhy King
and

Of*

Shooting
of dan

MOVING PICTURE WORLD

May 17, 1924

Dorothy Vernon* *' Breaks Two
Records in Connecticut

MARY PI OXFORD'S new United
Artists Corporation release, "Dorothy
Vernon of Haddon Hall," closed its
first showing in Connecticut at the Princess the-
atre, Waterbury, last week, after a one-week
run, in which this picture, being shown at regu-
lar attraction prices, broke two Connecticut
records.

Several successful tie-ups were put over in
connection with the showing. At a Waterbury
Main street book store a five-foot panel of
Mary Pick ford was placed in a window, sur-
rounded by the Grosset and Dunlap motion
picture version of the book "Dorothy Vernon
of Haddon Hall." The proprietor reported
that never in his twenty-seven years' experience

had he sold so many copies of one book in such
limited time.

At the W. T. Grant department store in
Bank street, one of the main business thorough-
fares, a similar panel of Miss Pickford was
placed in a window, the tie-up being made
through the Mary Pickford song-theme of the
production, "Love Has a Way." At McCoy's
music store a similar display was made. In
the windows of Walter Dallas, Inc., the leading
florist, were stills of Miss Pickford surrounded
by orchids, lilies and other cut flowers. This
tie-up was staged in the week before Easter
Sunday, including Easter day, the opening of
the engagement.

Independent Is Exhibitor's

Safeguard, States C. C. Burr

PREPARATORY to the issuance of his
next year's production schedule, C. C.
Burr has some very interesting ra-
marks to make concerning the lot of state-
rights producers and the problems that have
and still are confronting them. Mr. Burr's
statement, which carries with it the weight
of five years of consistently good product
for the state-rights market and which gives
food for thought not only for the other in-
dependent producers but for exhibitors in
particular, follows :

"This year, more than any other, we have
repeatedly heard the cry, 'This is the Inde-
pendent year. This is the year the Inde-
pendents will come into their own. This
is the year when the golden harvest is to
be reaped.' I should like to get on the band
wagon and do my share of shouting, but
conditions, actual, stark conditions as they
really exist in the Independent market to-
day, prohibit my enthusiasm from getting
the better of my real judgment. I have
been in the picture business, and in the
state-rights end of it in particular, long
enough to know what the actual conditions
are, and it is in lieu of this experience that
my thoughts on the question are offered.

"The Independent rainbow is literally
smeared with shadows that momentarily
threaten to eclipse it. That is the bugaboo,
and the only way to eliminate it lies in the
hands of exhibitors throughout the country.

"For many years there has always been
a small coterie of Independent producers
whose product equalled, and in many in-
stances surpassed, that of the national re-
leasing organizations, yet when it came
down to the brass tacks of exhibitor book-
ings, these pictures upon which the Inde-
pendent producers had expended all their
efforts in an attempt to give the exhibitors
a real box-office attraction, were forced to
accept at least a 30 per cent, cut under the
prices usually given for national releases
that had nothing more to warrant it than
the fact that it was released by a state-right
organization.

"That is the condition as it exists and as
it always has been. What chance, then, has
the Independent producer to reap his
golden harvest? Why should he invest

many thousands of dollars over and above
the sum that is usually expended by the rank
and file of state-righters whose product is
ordinary, when he knows that he cannot
hope to get his just reward?

"Why can't exhibitors realize before it
is too late that what with the present com-
bines and mergers of the national releasing
organizations their only means of protection
lies in fostering and aiding those Inde-
pendent producing organizations that want
to, and are capable of turning out produc-
tions that, picture for picture, match up fa-
vorably and ofttimes supersede in entertain-
ment value the product of the national re-
leasing units. Instead of forcing the real
Independent producer to accept a 30 per
cent, cut on his pictures, exhibitors should
really pay 30 per cent, more, for as things
in the industry look at present, the Inde-
pendent product is visibly their one and only
means of protection from the gouging and
iron-rule terms and stipulations of the na-
tional organizations."

Bobby Vernon and his mother, Dorothy
Vernon, will appear together on the screen
in the latest of Bobby's comedies for Christie
entitled "Cornfei"

May 17, 1924

MOVING PICTURE WORLD

271

Universal's Fall Program Includes

Twelve Big Jewel Productions

DEFINITE announcement of Uni-
versal's plans for the fall were made
recently at a Universal sales confer-
ence held in the Hotel Astor, New York
City, attended by all exchange executives
and. salesmen east of the Alleghenies and
north of the Potomac.

Universal's schedule for the coming season,
as outlined by Al Lichtman, general manager
of exchanges for that company, embraces the
release of twelve big Jewel pictures during
the first half year beginning August 3. They
will be released one every other week. Alter-
nating with them will be a series of fast
action western dramas and comedy dramas,
some to be made as Hoot Gibson Special
Productions, and others to be made by Jack
Hoxie and William Desmond.

The twelve pictures will be sold en bloc,
according to Lichtman's instructions to his
field force. Five of them already are com-
pleted. Prints of the five now are being
rushed to the exchanges and will be ready
for pre-viewing before June 1. Most of the
others are nearing completion at Universal
City and will be available for exhibitors who
want to see them during the summer.

The twelve Jewels, in the order of their
prospective release, are "The Signal Tower,"
with Virginia Valli; "The Reckless Age," with
Reginald Denny; "The Gaiety Girl," with
Mary Philbin ; "The Turmoil," with an
all-star cast, including George Hacka-
thorne; "The Family Secret,'' also an all-
star cast, including Baby Peggy; "Butterfly,"
a special cast including Laura La Plante ;
"Captain Fearless," with Reginald Denny;
"The Rose of Paris," with Mary Philbin;
"K — the Unknown," with Virginia Valli;
"Love and Glory," with a special cast ;
"Wine," with Clara Bow, and "The Tornado,"
with House Peters.

In outlining Universal's new sales plan,
Lichtman brought to light several interest-
ing sales policies that are being grounded
home into the Universal sales force.

"I would like to eliminate haggling and
horse trading in this business," announced
the Universal sales chief. "I want every
salesman, with the help of every exchange
manager, to sit down and figure out a just
and equitable price for each theatre in his
territory on every picture. The sales man
should talk the situation over with the ex-
hibitor so that real understanding and con-
fidence between the exhibitor and the dis-
tributor are created.

"Carl Laemmle has more exhibitor good
will than any other man in the industry to-
day because he has endeavored by his treat-
ment of them to create a feeling of partner-
ship between the exhibitor and Universal. It
is up to every salesman to cultivate this good
will and make sure that Universal has noth-
ing but satisfied exhibitors.

"Universal doesn't want disputes. Settle
them. There's no money in disputes. Each
salesman should strive his utmost to come to
an amicable agreement with all exhibitors
even to the extent of stretching a point or
two. We don't want an enemy in the busi-
ness. Our motto is fair and square treat-
ment for all. We can do more for our busi-
ness by appealing to the fairness and justice
of an exhibitor than by trying to bulldoze
him."

The 1924-25 schedule is the greatest line-
up Universal ever offered to exhibitors, ac-
cording to Lichtman. Ranging from twelve
Jewels of unprecedented quality and fifteen
super-westerns, with a strong array of one-
and two-reel comedies, as well as four radical
innovations in serial releases and a powerful
program of series pictures, such as the Jack
Dempsey two-reelers, and an unbeatable
news reel, together with the re-issued "Blind
Husbands," Universal exhibitors face a suc-
cessful season, he forecasts.

A rousing reception was accorded the an-
nouncement that Lon Chaney had been en-
gaged for another super-production, a worthy
successor to "The Hunchback of Notre
Dame." Mr. Laemmle, it was said, intends
to produce one great, stupendous picture
each year. What Chaney's forthcoming
production is to be will be announced at an
early date, as soon as rights to the story in
view have been obtained.

Paul Gulick, Director of Publicity, paid
tribute to Universal three "service" depart-
ments, advertising, exploitation and publicity,
which had done so much to assist Vice-
President R. H. Cochrane in putting the Uni-
versal and Carl Laemmle in their proper
place in the industry, as well as obtaining
the whole-hearted good will of the nation's
exhibitors. He outlined in brief some of
the exploitation campaigns and nation-wide
tie-ups now being devised for forthcoming
Jewels, and, after analyzing the works of the
three departments and their influence on
sales, called the convention's attention to
next week's issue of the Universal Weekly,
a de luxe, two-color Fall Announcement
Number.

Fred C. Quimby, Universal's Short Product
Chief, gave a comprehensive report on the
forthcoming short product schedule. Four
radically different serials, all sure-fire box-
office magnets, will be released in 1924-25, he
said. Stressing the great improvement in
both one-reel Universal and two-reel Cen-
tury Comedies, he predicted an unqualified
success for Hysterical History Comedies,
"U's" latest innovation in the comedy field,
which, he declared, were good enough for
the finest first-run houses in the land. Two
directors will alternate on the production of
these, he said.

The biggest bet in the forthcoming short
subjects schedule was, of course, the Jack
Dempsey Series of ten two-reelers, he said.

House Peters to Make
6 for Universal

Universal has signed House Peters to
make six big Jewel pictures in over a
period of two years. The first will be
"The Tornado," from the melodrama by
Lincoln J. Carter. This picture is
scheduled as the last of the twelve big
Jewels to be raised by Universal during
the first half-year of the 1924-1925 season.

After "The Tornado" Peters will be
starred in "Miracle," Clarence Budding-
ton Kelland's romance of the north
woods.

Dempsey has been secured at great expense
and after a terrible battle with a competitive
producer, he confessed.

Jerome Beatty, Director of Exploitation,
spoke briefly of necessary cooperation be-
tween the sales force and exploiteers.

Short talks were made by Messrs. Landow,
Levy, Moritz, Asher Herrmann, Holden,
Morris, Kramer, Osserman, Jeffery, Schul-
man, Moynihan, Liebeskind, Bendel, Britton
and Heiber, all of whom assured the "U"
sales chief of their heartiest cooperation.
Among those present at the convention
were : Messrs. Al. Lichtman, E. H. Gold-
stein, Paul Gulick, Jerome Beatty, Fred C.
Quimby, George Brown, Sydney Singerman,
F. A. Flader, Julius Stern, Ned Marin,
Maurice Pivar, Henry C. Bate, Tom Gerety
and Paul Perez, and the Misses Rebecca
Joffee and Florence Wallach, of the Home
Office; Messrs. W. C. Herrmann, Lou
Kutinsky, H. First, Ben Price, Ben Rap-
paport, Joe Friedman, Nat Liebeskind, Joe
Weinberg, Lou Levy, Charles Kenneth,
Henry S. Richland, Sam Liggett, "Pop"
Hartman, Nat Goldberg, Sig. Kusell, Leo
Abrams and Sig. 'Rosenbaum of the New
York Exchange. J. C. Osserman, C. H.
Parker, Eddie Heiber and Jos. Schneider, of
Washington, D. C. ; M. S. Landow, Jules
Levy, S. Whitman, E. J. Epstein, R. Smith,
H. Weiner, D. Miller and M. Schulman, of
Philadelphia ; Harry Asher, M. E. Morey,
E. Cohen, J. Davis, L. Hermann, W. P.
Kelly, J. Curran, P. Kahn and E. McAvoy, of
Boston; G. Jeffrey, of Toronto; J. Kahn, of
Portland, Me.; A. S. Moritz, L. F. Britton,
A. L. Titus and L. S. Gard, of New Haven;

E. W. Kramer, J. S. Savage, G. Schaeffer
and F. Moynihan, of Buffalo; J. W. Holden,

F. E. Duffy, V. Bendel and H. Thompson,
of Albany, and W. L. Sherry, Division Man-
ager.

F. B. 0. Super-Specials

The Film Booking Offices have signed a
contract with 0. E. Goebel and Ludwig G.
B. Erb, whereby the later are to produce
six super-specials at the F. B. 0. studios,
Hollywood, within the next twelve months.

The type of stories to be filmed, the di-
rectors and stars to be engaged, will be an-
nounced in the near future.

Both Erb and Goebel have been in the
film business for some time and are fully con-
versant with the requirements of good box
office attractions. Erb is president of the
Erbograph Company, 203 West 146th Street,
New York. Goebel is a thoroughly experi-
enced film executive and well known in pro-
ducing and distributing circles.

Has Juvenile Lead Role

William Nye is at work on "Born Rich"
at the Biograph Studio for Garrick Pictures
Corporation.

Cullen Landis, whose delightful charac-
terization in James Curze's production of
"The Fighting Coward"' for Paramount was
one of the oustanding attractions of the pic-
ture, has been cast as juvenile lead in sup-
port of Claire Windsor and Bert Lytell.
Released through First National.

272

MOVING PICTURE WORLD

May 17, 1924

Paramount's "Famous Forty" to Board of Directors
Get Big National Advertising Elected

FOLLOWING the announcement of forty
new Paramount pictures for releases
during the six months period from
August 1 to February 1, the Famous Players-
Lasky Corporation states its intention of
conducting the biggest campaign of national
advertising in the company's history.

Paramount has been a large national ad-
vertiser for approximately nine years, using
the Saturday Evening Post as the backbone
of its annual campaigns. The bulk of the
Post advertising has consisted of full pages,
with an occasional double-page spread.
During the past two years a large proportion
of these page advertisements has been in
two colors, and from now on the schedule
calls for two-color advertising exclusively,
one page every four weeks until August.

Starting with the issue of August 23, and
every four weeks thereafter, the space will
be increased to two pages, each page being
printed in a different two-color combination,
giving the unique effect of a four-color
spread and providing an innovation in Post
double-truck advertising.

Paramount now enters its sixth year of

continuous advertising in the Ladies' Home
Journal and now enjoys the distinction of
being one of the oldest every-issue users of
that medium. This record entitles the ac-
count to preferred position and during the
coming year the Paramount advertisement
will regularly occupy the second black and
white advertising page following reading
matter.

New advertising of unique design is now
beng placed in all of the leading fan mag-
azines and these, together with the Satur-
day Evening Post, Ladies' . Home Journal
and Coloroto Weekly, will give Paramount
national advertising a total reader circula-
tion of approximately thirty millions.

On or about August 1 advertisements of
1,500 lines each, or nearly a full page, will
be run in the leading papers in the ex-
change cities and other important cities of
the country. A month later there will be
the usual Paramount Week newspaper cam-
paign, and present plans call for an even
larger outlay than last year, when big space
was used in approximately 4,000 papers lo-
cated in nearly 3,000 cities and towns.

The following were elected on the
Board of Directors of the Illinois asso-
ciation last week: Joseph Hopp, Fort
Armstrong Theatre, Rock Island; R. C.
Williams, Majestic, Streator; Ben Berve,
Majestic, Rochelle; Oscar Komdat,
Lyric, East Moline; John Dittman, Lindo.
Freeport; Adam Dembach, Grand,
Wheaton; John C. Miller, Princess,
Woodstock; Barney Brotman, Ameri-
can, Moline; Steve Bennis, Lincoln,
Lincoln; L. H. Frank, New Palace, Mo-
line; John Koletis, American, Rock Is-
land; August Bossen, Strand, Mendota;
Charles Nathan, Madison, Peoria; Gus
Karasotes, Strand, Springfield; Earl
Johnson, Auditorium, George E. Johns-
ton, Lincoln, Sterling; and Samuel
Abrahams, Gold; Ludwig Siegel, Prairie;
Sidney Selig, Gem; M. Siegel, New
Home; George Hopkinson, Hamlin;
Abe Cohen, Midway- Hippodrome; Aaron
Saperstein, Lexington; Frank Siem,
Stanley; Jack Miller, Plaisance; Harry
Brunhild, Rogers; and J. Paley, Empire;
all of Chicago.

Maryland Exhibitors Meet in
General Session at Baltimore

THAT the Motion Picture Theatre
Owners of Maryland intend to keep
in the advanced ranks among the ex-
hibitors of the United States was very evi-
dent at a largely attended meeting held in
the Emerson Hotel in Baltimore on May 1,
1924.

President Durkee was in the chair. Rep-
resentatives of approximately one hundred
and fifty theatre owners were present. Out-
standing matters discussed were those rela-
tive to legislation both in the State of Mary-
land and Washington.

M. J. O'Toole, chairman of the public
service department of the Motion Picture
Theatre Owners of America and also a
member of the National Legislative Com-
mittee, who was present by special invita-
tion of the Maryland Organization, reported
for that body on their activities at Wash-
ington.

Delegates from Maryland to the Boston

Paramount Convention Delegation ar-
riving in San Francisco by ferry from
Oakland

convention of the Motion Picture Theatre
Owners of America have been selected and
will be announced at a meeting to be held
within the next two weeks.

Compliments Metro

Talking about Metro pictures, Metro
service and "The White Sister" in particu-
lar, Oscar T. Becker, manager of the Lin-
coln Theatre in Belleville, 111., one of the
houses operated by the Lincoln Theatre
Company, wrote to Charles Werner, Metro's
manager in St. Louis : "I would be ungrate-
ful indeed if I did not take time to compli-
ment you upon your latest production, 'The
White Sister.' "

Twelve pages of "Straight From the
Shoulder Reports" in this issue. Send
all reports you can to Van. See pages 290
to 301 inclusive.

Adolph Zukor, president of Famous
Players-Lasky, listens in on the radio
especially provided on the train for the
Paramount Convention on its way to
Chicago and San Francisco.

Starts on "Born Rich"

Bert Lytell in New York to Make
Garrick Production

Bert Lytell arrived in New York last week
from Los Angeles to start work in "Born
Rich," a new production of Garrick Pictures
which will be distributed by First National
Pictures, Inc. Lytell will be co-featured
with Claire Windsor, who is due in New
York this week. Other members of the cast
are Cullen Landis, J. Barney Sherry and
Frank Morgan. Will Nigh is directing.

The picture will be put into production
immediately.

North Carolina Meet

The annual convention of the Motion Pic-
ture Theatre Owners of North Carolina will
be held at the Atlantic Hotel, Morehead
City, N. C, on June 11 and 12. In addition
to the convention there will be a regular
meeting of the Allied State Organization of
Motion Picture Theatre Owners, headed by
W. A. Steffes, which was inaugurated in
Chicago on April 8.

Acting Mayor of San Francisco presents
to Adolph Zukor the key to the city in
honor of the Paramount Division Sales
Convention.

Famous

Murders

History-

Julius Caesar
Thorns aBeckell

dhahamUncoln
JackdeSaulles
JosephEhvood
JacquesLebaudy

dorotky King
and

Standing
of Dan
Ms(Jreiu

May 17, 1924

MOVING PICTURE WORLD

The Play, From The Picture Angle

-By Robert G. Lisman-

4*"C* LAME OF LOVE," a drama of ancient China, by Maurice V. Samuels and Mal-
A colm La Prade, presented by G. W. McGregor at the Morosco Theatre on
April 21, 1924.

This play should make a gorgeous picture if colored photography is ever perfected.

The hero is a silk weaver of Old China. He hopes that by keeping his vow of
celibacy to the goddess Si-Ling, she will guide his fingers so that he may weave
the immortal silk called "The Flame." In the end he succeeds, but not until he has
passed through many ordeals. He is sorely tempted by the heroine and even suc-
cumbs to her charms, but the goddess forgives him because his temptress' love was
sincere.

A story of much intrigue is always good picture material, but the question is, is the
public interested in pictures of old China? There hasn't been a good picture pro-
duced along these lines in many years. Perhaps it is about time for the cycle to
come around again.

* * *

* I HE BRIDE," a comedy by Stuart Olivier, featuring Pegy Wood, presented
J- by Jewett and Brennan, Inc., at the 39th Street Theatre on May 5, 1924.

This is a mystery play of the type that is not very popular on the screen.

The story concerns itself with two confirmed bachelors who are visited in the
middle of the night by a fleeing bride. Further developments show that she is in the
house to steal a one hundred thousand dollar collection of rubies, but in the climax
she proves to be a detective, and the bachelors lose a crook butler and one of them
gains a detecting wife.

* * *

"XJ ELL-BENT FER HEAVEN," a melodrama of the Blue Ridge Mountains, by

-TT- Hatcher Hughes, presented by Marc Klaw, Inc., at the Frazee Theatre,
opened January 4, 1924.

"Hell-Bent fer Heaven" is, in a way, a misnomer — it should be "Heaven-Bent fer
Hell,'' because the main character, the blackest of villains, does all his hellish work
under the impression that he is carrying out the Lord's wishes.

The plot concerns itself with a returned soldier who expects to come home to peace
and quiet, but within the first twenty-four hours after his arrival, he is shot at by
his old pal and rejected by his sweetheart. He also has to survive a flood and sup-
press a blood feud. The man who causes all these things to happen is the handy
man around the house, a religious fanatic.

There is no reason why, for picture purposes, the locale could not be made Western.
Also the religious element would have to be suppressed. There are plenty of thrills,
also speed and love interest in this material. With careful handling it should make
an exceptionally good Western and should not be an expensive production, as it only
requires a small cast and mostly exteriors.

Fall Program Is Century's

Biggest, Says Julius Stern

JULIUS STERN, president of the Century
Film Corporation, now supervising activi-
ties of the New York office and preparing
for his coming European trip, announces the
Fall program of Century product.

"It is the most ambitious program that Cen-
tury has ever had the honor to announce, and
every picture has been made with an eye to the
eventual recognition of short product as the
back-bone of every theatre's progam," says
Stern.

The fifty-two productions that will constitute
the program have been made with such stars
as Buddy Messinger, Al Alt, "Bubbles," Cen-
tury Follies Girls, Jack Earle, the youthful
giant, Hilliard Karr, Harry McCoy, Henry
Murdock, "Spec" O'Donnell, Waunda Wiley
and "Pal," the wonder dog of the screen.
Directors engaged in the making of these pic-
tures include Harry Edwards, Arvid Gillstrom,
Al Herman, Noel Smith, Edward I. Luddy and
Charles Iamont.

Julius and Abe Stern were among the first
to successfully produce comedies featuring more
than one lion. In 1920 they released a series of
lion comedies, employing seven and eight of
the huge beasts. They were also among the
first to produce a baby comedy; this was
made in 1920 with Baby Peggy and was called
"Her Circus Man."

The fall announcement is headed by "Traffic
Jams," "Some Tail," "Low Bridges," "Sahara
Blues."

Abe Stern, vice-president of the Century
organization, will remain on the coast to super-
vise the completion of the program as now
mapped out. Julius Stern will remain in New
York until the end of June, when he will leave
with Carl Laemmle, president of Universal, for
an extended trip abroad. He will take with
him his assistant studio manager, Max Alex-
ander, who is now in New York. While in
Europe Mr. Stern will be on the lookout for
new material.

274

MOVING PICTURE WORLD

May 17, 1924

Brandt on Extended Tour "Love of Women" Finished

Scenes from the Educational-Hamilton com-
edy "Going East," starring Lloyd Hamilton.

Reel Colors Opens Offices

Reel Colors, Inc., of which A. L. Godoy is
general manager, announces the establish-
ment of its art studios and general offices at
85 Riverside Drive, New York City (with
laboratories at Lyndhurst) for the mechan-
ical "multi-coloring" of black and white
positive films for the trade; the production
of "Prologues in Colors," "Creations in Col-
ors," "Historiets" and sundry short subjects.

Big F. B. 0. Deal

' The Film Booking Offices have consum-
mated a deal whereby they will distribute
the screen version of the romance of Na-
poleon and Josephine. The film will be re-
leased under the title of "Napoleon and Jo-
sephine." The leads will be played by
Gwlyn Evans and Gertrude McCoy.

Finish Hoxie Film

Jack Hoxie has just completed work in
"Fighting Fury," his newest Universal
Western feature. It is an adaptation of a
magazine story, "Triple Cross for Danger,"
by Walter Coburn. Clifford Smith directed
the film. Hoxie is supported in the Coburn
story by Helen Holmes, Fred Kohler, Duke
R. Lee, Bert LeMarc, Al Jennings, George
Connors and Art Manning.

Joe Brandt, president of C. B. C. Film
Sales Corp., left last week on an extended
trip to start the ball moving on the prelim-
inary whirlwind campaign on the fall output
to be released by C. B. C.

It is Mr. Brandt's opinion that the two
series of Columbia and Perfection Pictures
are the biggest his organization has ever
handled and accordingly it is his intention
to cover the major part of the territory
himself.

He will swing the entire circuit, covering
the key cities, and see the big territorial
holders in each.

"Daring Love" Finished

"Daring Love,'1 starring Elaine Hammer-
stein and being made by Truart under the
direction of Roland G. Edwards, has been
completed at the Truart West Coast studios.
It is now being cut and titled and will be
ready for release by the end of May. In
this story of regeneration, an adaptation of
the novel by Albert Payson Terhune, the
star is supported by Huntley Gordon,
Walter Long, Johnny Arthur, Cissy Fitzger-
ald, Morgan Wallace, Gertrude Astor.

To Start New Play

James Cruze will start his forthcoming
Paramount production, "Merton of the
Movies," at the company's West Coast
studio the week of May 4. Walter Woods
is writing the screen version of the Harry
Leon Wilson story which was so success-
fully dramatized by George S. Kaufman and
Marck Connolly.

Glenn Hunter, star of the stage play, who
will also portray the title role on the screen
production, will leave for California next
week, immediately following the close of the
long road tour of "Merton,'' which included
engagements in Chicago, Philadelphia, Bos-
ton and other New England cities.

New F. B. O. Releases

The Film Booking Offices will release two
Henry Kolker productions, "I Will Repay"
and "The Great Well,'' on June 30 and July
14, respectively.

"I Will Repay" concerns itself with the
French revolution and is adapted from the
adventure story by Baroness Orczy. Holmes
Herbert plays the leading role. "The Great
Well," starring Seena Owen, is a society
drama by Alfred Sutro, author of "The
Laughing Lady," in which Ethel Barrymore
starred on the legitimate stage some months
ago.

"Red Lily" Cast

Since the announcement of the selection
of Ramon Novarro, Enid Bennett, Frank
Currier and Mitchell Lewis for "The Red
Lily," his new production under Metro-
Louis B. Mayer auspices, Fred Niblo has
added the names of Wallace Beery and
Rosemary Theby to the cast, by no means
yet complete.

Opens $200,000 House

George Fischer, manager of the New Mil-
waukee Theatre, in Milwaukee, opened the
$200,000 Capitol Theatre and Recreation
Building in West Allis, Wis., a few nights
ago and made the occasion of the formal
dedication a gala one, showing Douglas
MacLean's "Going Up."

Whitman Bennett completed work re-
cently on "Divorce in Name Only," the title
of which has been changed to "Love of
Women." Helene Chadwick heads the cast
with Lawford Davidson playing the lead op-
posite her.

In Sardinia

The Fox Educational Entertainment, "Ten
Minutes in Sardinia," released April 27, is a
speedy trip around the little island in the
Mediterranean. Sardinia, written down in
history for the past 3,000 years, has changed
owners more often than a schoolboy's pock-
et knife. The intermingling of races has
made the present-day Sardinian an unusual
type, picturesque, interesting and distinct
from the people of the mainland.

Leaves for Europe

Miss Edna Williams, head of the foreign
department for R. C. Pictures and Film
Booking Offices, has booked passage on the
Berengaria, sailing May 14, for Cherbourg.

Books Arrow Film

"The Mysteries of Mali Jong," the Ar-
row novelty featurette telling what the
Chinese game is all about, has been booked
at the Adams Theatre, Detroit, beginning
May 4 for an indefinite run.

Scenes from a Century comedy release for
May, "Tired Business Men-"

May 17, 1924

MOVING PICTURE WORLD

275

Ballin 's First Film for Eastern
Productions Is "Prairie Wife"

Exhibitor Praises Film

Missouri Showman Speaks Highly of
"Way Down East"

"We all know that if a picture was a big
production when it first was released that
it still is big, and if our patrons haven't seen
it, it is still a new picture so far as they
are concerned," wrote J. C. Stapel, of Mc-
Beath and Stapel, of the Victor Theatre,
Rockport, Mo., after he had shown the D.
W. Griffith feature, "Way Down East," the
United Artists release.

" 'Way Down East' is an old picture," he
went on. "It's a big picture and stood up
for three days in our town of 1,000. We
played it Thursday, Friday and Saturday,
and had a larger crowd Saturday than any
other of the three. This, you say, is en-
tirely natural. Very true, were it not for
this fact — on the same Saturday night we
were playing a good picture in another house
across the street at 10 cents less admission.

"The exhibitor who hasn't played 'Way
Down East' shouldn't 'lay off' it on account
of age. Buy it and then spend the price of
film rental in advertising. Those who saw
it when new will want to see it again and
the more who have seen it the more good
it will do you."

Big Picture in Works

"Being Respectable" Well Under Way
at Warner Brothers' Studios

"Being Respectable," the Warner Bros,
motion picture version of the book by Grace
H. Flandrau, is well along in production at
the Warner West Coast Studios, two weeks
of hard work having been put in since
shooting began.

Phil Rosen has been engaged by Warner
Bros, to wield the megaphone for this pro-
duction, which was adapted for the screen
by Dorothy Farnum.

Marie Prevost and Monte Blue are por-
traying the leading roles, ably supported
by Louise Fazenda. Irene Rich, Frank Cur-
rier, Eulalie Jensen, Theodore Von Eltz, Lila
Leslie, Sidney Bracey and Charles French
complete the cast.

"Being Respectable" will probably be fin-
ished and ready for cutting in another two
weeks or so, as the schedule of release on
this classic calls for national distribution
during the summer.

Violet Mercereau Cast

The cast of "Her Own Free Will" was
completed this week with the signing of
Violet Mercereau for the second lead and
Allan Simpson for the heavy role.

"Her Own Free Will" will picturize the fa-
mous Ethel M. Dell story of the same name,
with Helene Chadwick as the star and
Holmes Herbert in the leading male role.
Production has already been started at the
Biograph studio under the direction of Paul
Scardon. It is scheduled for release by
Hodkinson on July 20.

Add to "Inferno" Cast

Lorimer Johnson, Lon Poff and Bud
Jamieson have been added to the cast of
"Dante's Inferno," now being made at the
William Fox West Coast studios, Hollywood,
under the direction of Henry Otto. Jamie-
son supplies the comedy in the modern se-
quence of the big Fox special. Ralph Lewis,
Gloria Grey, Pauline Starke, William Scott
and Bob Klein play the featured roles.

ANNOUNCEMENT is made by Eastern
Productions, Inc., that Hugo Ballin,
one of the best known producers and
directors in the industry, has become affili-
ated with it as head of one of its produc-
ing units. Mr. Ballin's first feature under
the new arrangement will be "The Prairie
Wife," now being shot on the Goldwyn lot
in Culver City, Cal., for distribution through
Goldwyn- Cosmopolitan.

The other features to be made by Mr.
Ballin for Eastern will be announced later
in the spring. The agreement between Mr.
Ballin and Eastern Productions, Inc., cou-
pled with the fact that a New York unit is
now at work on the first of a series of Hod-
kinson, indicates that the first year of the
new company will be an intensive one. Fall

WITH the definite production policy of a
minimum of twenty pictures announced
by Warner Bros, for the forthcoming
season, territorial distribution franchises are
now being closed, covering, they say, every key
point in the United States and Canada.

To the Franklin Film Co. of Boston, Mass.,
goes the distinction of being the first to sign
up for the big twenty Warner Bros. Classics of
the Screen for 1924-25. This exchange under
the management of W. D. Shapiro also was the
first to acquire the present season's product.

The Skouras Bros, of St. Louis, Mo., have
signed for the St. Louis Film Exchange, Inc.,
to handle the Warner product for the ensuing
year. This is also a "repeat booking," as the

SILVER KING INSURED FOR $100,000
Fred Thomson, star of the Western pictures
being released by the Film Booking Offices,
and owner of the famous horse Silver King,
appearing on the screen with him, has in-
sured the equine star of the movies for
$100,000 against loss arising from death
caused by fire, lightning, tornado and against
accidental injury.

plans for the corporation include the making
of an international romance, with scenes to
be taken on both sides of the Atlantic.

Eastern's contract with Hodkinson calls
for a series of star pictures with Helene
Chadwick. The first, "Her Own Free Will,"
dramatized by Gerald C. Duffy from Ethel
Dell's book, was put into work at the New
York Biograph studios on May 5 under the
direction of Paul Scardon.

Sol and Irving Lesser now have ready for
distribution through Principal Pictures the
first of the Eastern product, "The Masked
Dancer,'' with Helene Chadwick and Lowell
Sherman, directed by Burton King.

W. O. Hurst is president of Eastern Pro-
ductions, Inc., and Charles S. Hervey is
treasurer.

Messrs. Skouras successfully handled the War-
ner output last year.

The booking of next season's product puts
the above two concerns in possession of 35 to 40
big features. All of the releases on the current
season's eighteen have made good.

Ramsdell Picks Beauty

Dancer to Co-star in Hollywood's
"Puppy Love" Two-Reelers

From more than one hundred pretty Hol-
lywood girls who desired to appear oppo-
site Gordon White, eighteen-year-old high
school boy, now being featured in a series
of eighteen puppy love two-reelers, Presi-
dent Leland S. Ramsdell of the Hollywood
Photoplay Productions has chosen Eddie
Hanam.

Miss Hanam, who has been in pictures
but a short time, was formerly a member
of Gus Edwards' Revue on the Orpheurn
circuit.

Completes "Mountebank"

Herbert Brenon has completed his pro-
duction of "The Mountebank,'' William J.
Locke's story, at the Paramount Long Island
studio. Ernest Torrence plays the title
role. The cast also includes: Anna Q. Nils-
son, Louise Lagrange, Effie Shannon, Kath-
erine Lee, Mine. D'Ambricourt, Neil Hamil-
ton, Maurice Cannon, William Cicciardi and
Lawrence D'Orsay.

Public Likes Them

That pictures of an educational nature
have at last come into their own as a pop-
ular form of screen entertainment is con-
vincingly demonstrated by the success of
the "Secrets of Life" series of microscopic
pictures produced for Sol Lesser by Louis
H. Tolhurst and distributed by Educational
Film Exchange, Inc., the latter organization
states.

Warners' 1924-25 Films Booked
in Entirety by Two Big Units

276

MOVING PICTURE WORLD

May 17, 1924

Public Warmly Welcoming
Mabel Normand Everywhere

MABEL NORMAND is making per-
sonal appearances at the Fox Thea-
tre, Philadelphia, this week in con-
nection with the run there of "The Extra
Girl." The run got off to a good start, ac-
cording to advices to the Associated Exhib-
itors home offices, and the star has been
accorded a warm reception daily. Miss Nor-
mand's tour, in fact, has been from the be-
ginning one of the most successful ever made
by a screen player. In every city and town
visited great crowds have greeted her and in
some the theatre attendance record has been
broken. Invariably, too, the newspaper re-
viewers have expressed enthusiasm over the
picture.

The tour began on March 22 when the
Newark run of "The Extra Girl" started at
the Branford Theatre. Miss Normand was
met at the railway station by a large crowd,
and when she left the theatre after her first
appearance the throng in the street was so
great that the police, had difficulty in clear-
ing a path to her car. Always, both in New-
ark and in the other cities visited, the audi-
ences and the outside crowds have been
enthusiastic and cordial.

Following the Newark run "The Extra
Girl" played the theatres of the Fabian cir-
cuit in Paterson, Passaic and Elizabeth, N. J.,
Miss Normand paying visits to each of these
houses and making her talk at each showing.
In St. Louis, where she appeared at the New
Grand Central during the week of April 5,
Miss Normand was received by the mayor,
who gave her a formal welcome to the city.
S. P. Skouras, of Skouras Brothers, owners
of the New Grand Central, sent the follow-
ing telegram to J. S. Woody, general man-
ager of Associated Exhibitors :

"Mabel Normand's personal appearance
here created a sensation. Undoubtedly her
appearance is the best we have ever had on
our stage. The impression she conveys to
our audience is truly wonderful. We broke
all records. We are grateful to you for ar-
ranging for Miss Normand's personal ap-
pearance here and send congratulations for
'The Extra Girl.' "

So successful was the run in Detroit, with
the star's personal appearances during the
week of April 13, that Phil Gleichman of the
Broadway Strand Theatre was inspired to
wire Mr. Woody: "Mabel Normand has
proved the biggest personal feature ever
offered in Detroit. We were absolutely un-

able to care for the crowds at the Broadwav
Strand, and the finest society women were
forced to stand at the rear of the gallery.
Everyone says a good word for 'The Extra
Girl.' "

The week of April 20 saw Miss Normand
and "The Extra Girl" at Loew's State Thea-
tre, Cleveland, where the big successes regis-
tered in the cities previously visited were re-
peated. When she finishes the run in Phila-
delphia this week Miss Normand will go to
Columbus, Ohio, where she will appear at
the Southern Theatre every day next week.
During the week of May 11 she will be at
Shea's Hippodrome, Buffalo, and through the
week following at the New Theatre, Balti-
more.

High Film Exports

Commerce Reports Figures for Feb-
ruary Set Value at $750,000

Three-quarters of a million dollars' worth
of moving picture films were exported dur-
ing February, according to figures just is-
sued by the Department of Commerce. In-
cluded in this total were 5,147,429 feet of
raw stock, valued at $117,273; 597,038 feet of
negatives, with a value of $129,350, and 13,-
666,608 feet of positives, worth $532,317.

Nearly half of the raw stock exported
was destined for Japan, whose imports dur-
ing the month amounted to 2,239,845 feet,
worth $56,683. The next largest market was
France, with imports of 1,096,458 feet, worth
$16,916. England was the largest purchaser
of negatives, taking 253,278 feet, with a
value of $104,837, and was also our best
customer for positive films, taking 1,007,669
feet, valued at $67,767. Other good markets
for positives were Canada, 1,529,122 feet,
valued at $65,636; Australia, 1,750,408 feet,
valued at $64,051; and Argentina, 1,403,320
feet, valued at $60,926.

Working on "Tess"

Director Marshall Neilan has taken Blanche
Sweet, Conrad Nagel and several other
members of the company making a photo-
play from Thomas Hardy's "Tess of the
D'Urbervilles" to San Francisco to film cer-
tain sequences. Several important episodes
will be photographed in Golden Gate Park
and the lobby of the Fairmont Hotel.

Scenes from Pathe's "Near Dublin," a two-
reel comedy, (tarring Stan Laurel and pro-
duced by Hal Roach.

Finishes "Fast Steppers"

Production has been completed at Univer-
sal City on the sixth and last of the "Fast
Steppers" series of race track stories star-
ring Billy Sullivan.

The pictures, made in two-reel length, are
based on Gerald Beaumont's famous Red
Book magazine stories of "The Information
Kid," with their setting at Tia Juana.

Beatrice Van with F. B. O.

Beatrice Van, adaptor of the successful
"Fighting Blood" series based on the H. C.
Witwer Collier's Magazine stories, has been
engaged by General Manager Fineman of
the F. B. O. studios to write the scripts
for future episodes of the Witwer "Tele-
phone Girl" series, featuring Alberta Vaughn.

Scenes from First National's "The Perfect Flapper.'

May 17, 1924

MOVING PICTURE WORLD

277

Universal Has Exceptionally
Fine Summer Program Ready

T. 0. D. C. Advisory Board

True Announces Exhibitors Personnel
of New Organization

Reporting progress and promising an im-
portant announcement regarding pictures to
be released by Theatre Owners Distributing
Corporation in the near future, William A.
True, president of the new organization,
gives out the following names of prominent
exhibitors as members of his Advisory Board
enrolled to date :

Thomas Arthur, executive committeeman,
M. P. T. O. A., Mason City, Iowa; E. H.
Bingham, executive committeeman, M. P.
T. O. A., Indianapolis; Mack J. David, mem-
ber, M. P. T. O. of Washington, Port
Angeles; Merle Davis, president, M. P. T.
O. of Montana; Fred J. Dolle, national com-
mitteeman, M. P. T. O. A., Louisville, Ky. ;
Lawrence E. Goldman, member, M. P. T. O.
of Missouri, Kansas City; Cliff Griffin, presi-
dent, M. P. T. O. of North California, Oak-
land; H. J. Hermann, secretary, M. P. T. O.
of Louisiana, New Orleans; H. E. Huffman,
president, M. P. T. O. of Colorado, Denver;
J. E. Kirk, secretary, M. P. T. O. of Ne-
braska, Omaha; M. C. Kellogg, executive
committeeman, M. P. T. O. A., Lead, S. D.;
C. M. Maxfield, vice-president, M. P. T. O. of
Connecticut, New Hartford; Joseph Mogler,
vice-president, M. P. T. O. A., St. Louis,
Mo.; Joseph Phillips, executive committee-
man, M. P. T. O. A., Fort Worth, Texas;
John A. Schwalm, treasurer, M. P. T. O. of
Ohio, Hamilton ; Charles T. Sears, director,
M. P. T. O. A., Nevada, Mo.; Howard J.
Smith, executive committeeman, M. P. T.
O. A., Buffalo, N. Y.; Phil A. Schlumberger,
executive committeeman, M. P. T. O. A.,
Nebraska Excelsior Springs, Mo.; Don
Thornburg, member, M. P. T. O. A., Iowa,
Marshalltown ; John M. Urbansky, executive
committeeman, M. P. T. O. A., Cleveland,
of Connecticut, Hartford; E. J. Walton, mem-
Ohio; Joseph Walsh, president, M. P. T. O.
ber, M. P. T. O. of Florida, Tampa.

Pick Cast for Big Film

Production Starts on "Ramshackle
House" at Miami, Fla.

The Tilford Cinema Corporation has an-
nounced the completion of the cast for their
third Hodkinson release, "Ramshackle
House.' with Betty Compson in the star
part.

Robert Lowing, the well-known Broadway
leading man, has been cast as Don Counsell
in the leading role opposite the star and
John Davidson, who has just completed the
heavy role in "Monsieur Beaucaire," has
been cast as Ernest Riever, the heavy in the
Hulbert Footner story.

The other three principal parts in "Ram-
shackle House" are filled by Dan Duffy,
William Black and Guy Coombs.

Production will be started at Miami.

Minister Lauds 'Happiness'

" 'Happiness' is a fine picture and a grip-
ping story," is the verdict rendered by Rev.
Henry R. Rose, pastor of the Church of the
Redeemer, Newark, N. J., who presented
Laurette Taylor's latest Metro picture in his
church last week before a crowded audi-
ence. "I am also going to present it to an-
other big audience at the High School of
Commerce this week."

BELIEVING that the exhibitor is en-
titled to extra good pictures during
the summer time, so he can compete
to better advantage with out-of-doors sports,
Universal has arranged for an unusual sched-
ule of releases during the next three months.
The schedule is especially strong in high-
class, feature quality short subjects.

The heralded series of ten two-reel fea-
tures starring Jack Dempsey, the world's
heavyweight ring champion, heads the list
as the most important and the biggest box-
office bet among the scheduled short sub-
jects. Of scarcely less importance, how-
ever, is the "Fast Steppers" series, the two-
reelers being made with Billy Sullivan of
"Leather Pushers" fame. It is a race track
series.

As a summer special, calculated to attract
good business, Universal has made arrange-
ments to reissue "Blind Husbands," Erich
von Stroheim's picture. Universal is put-
ting out a complete new set of paper, ad-
vertising and other accessories for this re-
issue. Only new prints of the film will be
issued.

Universal also has two other pictures, "The
Kentucky Derby" and "Trifling with Honor."
New prints have been made of them in an-
ticipation of the coming summer.

JOHN B. ROCK, general manager of Vita-
graph, left last week on his third tour of
Vitagraph exchanges. He will go to Los
Angeles for a conference with Albert E. Smith,
president, and the two executives will come
east together for the general sales convention
which will be held in Chicago this month.

Branch managers of this company are direct-
ing a ten-week drive for summer business. To
stimulate patronage in theatres and to help the
exhibitor over the summer, Mr. Rock has an-
nounced the release of eight 1924 specials for
summer bookings.

"Vitagraph believes that exhibitors are en-
titled to new productions for summer business,"
Mr. Rock said before leaving for the West.
"For that reason we are making available for
theatres eight special features, two of which
were finished last month and two of which now
are being produced on the West Coast under the
direction of David Smith and J. Stuart Blackton.
It has been customary for producers and dis-
tributors to offer old pictures during the summer
season. We believe that the exhibitor is en-
titled to all the help our organization can give
him during these slim weeks.

"'Between Friends,' which opens at the
Rivoli, New York City, on May 11, the date of
its release, now is being booked in all our ter-
ritories. David Smith is completing 'The Code
of the Wilderness,' a magnificent Western
romance with John Bowers and Alice Calhoun
in the leading roles. This will be released on
July 6. Mr. Blackton is ready to begin cutting
his new special made from the novel by E. Phil-
lips Oppenheim, and this too will be rushed to
branches for the service of exhibitors during
the summer."

"One Law for the Woman," Charles E.

Two Laura La Plante features are sched-
uled for summer. They are "The Dangerous
Blonde," to be released late this month, and
"Young Ideas," scheduled for July.

In addition to Hoot Gibson's current fea-
ture, "Forty Horse Hawkins," summer ex-
hibitors will have another Hoot Gibson pic-
ture for showing, "Broadway or Bust." It
will be available early in the summer. Also,
Universal has listed "High Speed," Herbert
Rawlinson's latest picture, for release late
this month, making it available as a summer
picture.

Other summer feature pictures to be re-
leased by Universal include "The Dark
Stairway," with Rawlinson ; "Ridgway of
Montana" and "The Back Trail," with Jack
Hoxie, and the following all-star pictures :
"Riders Up," with Creighton Hale and Ethel
Shannon, and "Souls That Pass in the
Night."

As another summer special, Universal will
release five Baby Peggy comedies of two
reels each, in addition to the weekly issues
of Century Comedies. These are Baby
Peggy Specials, which have been held in re-
serve by Universal since last fall, to follow
her success in "The Darling of New York"
and "The Law Forbids." her current Jewel
releases.

Blaney's latest melodrama with Cullen Landis
and Mildred Harris in the principal parts, has
been shipped to exchanges, and "Borrowed Hus-
bands," David Smith's picturization of the novel
by Mildred K. Barbour; "Virtuous Liars," a
Whitman Bennett society drama; "My Man,"
with Patsy Ruth Miller and Dustin Farnum,
and "Let Not Man Put Asunder," with Pauline
Frederick and Lou Tellegen, also are booking
for summer dates.

Vitagraph also has ready reissues of the ten
one-real Larry Semon comedies, selected among
those which this comedian made for this com-
pany.

Charles Hutchison

"Hutch of Serial Fane"

announces release by Wm. Stein-
er, New York City, of his first of
a series of features —

"Surging Seas"

with an all-star cast, including
Edith Thornton, George Hacka-
thorne, David Torrence and
"Hutch," in a

Maximum of Real Stunts

Vitagraph Names Pictures

Available for the Summer

278

MOVING PICTURE WORLD

May 17, 1924

Scenes from the Pathe one reel Dippy Doo
Dads comedy, "North of 50-50," produced
by Hal Roach.

"Miami" Shows Up Big

Critics Laud Coogan Film

Jackie's "A Boy of Flanders" Praised
by Detroit Newspapermen

The pace set by the New York critics in
appreciation of "A Boy of Flanders," Jackie
Coogan's second Metro picture, is being
matched by critics in other cities, according
to reports that are beginning to come into
the Metro offices. Following the presenta-
tion of "A Boy of Flanders" at the Madison
Theatre in Detroit the critics of that city
gave it their heartiest endorsement.

"It's too bad twins weren't born when
Jackie Coogan came into this world," wrote
Joseph L. Kelley in the Detroit Times. "And
we'll wager that a good many Detroiters
who saw Jackie flicker over the screen in
'A Boy of Flanders' at the Madison are
thinking the same thing."

The critic of Free Press wrote : "Jackie
Coogan in 'A Boy of Flanders' is one of
the most appealing pictures this greatest of
all juvenile stars has ever made. He is the
same appealing, wistful little figure that
screen fans of every age have come to love
and he is the same charming little actor who
can bring tears or laughter as no other actor
in the screen world can do."

Acclaimed a Success at World's
Premiere in Providence

The Alan Crosland production, "Miami,"
with Betty Compson in the stellar role, was
given its world's premier presentation at the
Rialto Theatre in Providence, R. I., April 28,
where it opened for a week's run, attended
by many socially prominent people who had
met Miss Compson in Miami during the
making of the picture, executives of the
Hodkinson Corporation and many exhibitors
from various parts of the New England ter-
ritory.

Capacity business throughout the day and
S. R. O. for the evening showings despite
strong competition caused William J. Ma-
honey, manager of the Rialto Theatre, to
send telegrams in glowing praise of "Miami"
to all of his exhibitor friends and to the
editors of the trade press.

No formal invitations were issued. The
entire attendance was in response to news-
paper advertising, the popular song hit tie-
up and the publicity value in the title of the
production.

' ELECT1QM RETURNS

Scenes from the new Universal comedy,
"Politics," featuring Bobby Dunn and Slim
Summerville.

Deserts Turf for Films May Releases Are Listed

With the close of the racing season in Tia
Juana, William Russell is quartering his rac-
ing stable for the year and turning his at-
tention once more to motion pictures. Dur-
ing all but two or three months of the year
Mr. Russell is a man who might be known
as an "actor and sportsman."

The sport of kings is a serious business
with Mr. Russell, more serious, even, than
such a role as that of Matt Burke in Eugene
ONeil's "Anna Christie," which was his last
and most important dramatic effort.

Bader Goes Abroad

David Bader, for the past four years asso-
ciated with the Century Comedy Company
at its New York City headquarters, left for
England on Saturday, April 26. Mr. Bader
will tour all the European countries for the
purpose of gathering material for the screen
and studying conditions abroad.

Completes Photography

Camera work on King Vidor's third Gold-
wyn picture, made from Rachel Crothers'
stage success, "Mary the Third," which will
have a new film title, was completed last
week.

First National Schedule Is Headed by
"Cytherea — Goddess of Love"

Three pictures are on the May release
schedule of First National Pictures. First
is the Samuel Goldvvyn production, "Cyth-
erea— Goddess of Love," which will be issued
on May 4. This picture was directed by
George Fitzmaurice from the novel by Jo-
seph Hergesheimer. The screen adaptation
was made by Frances Marion. The princi-
pals in the cast are Alma Rubens, Lewis
Stone, Irene Rich, Constance Bennett and
Norman Kerry. More than fifty first-run
houses will show it the first week.

"The White Moth," a Levee-Tourneur
production, has Barbara La Marr in the title
role. Conway Tearle is co-featured and the
supporting cast includes Ben Lyon, Edna
Murphy, Charles de Roche, Josie Sedgwick,
William Orlamond and Kathleen Kirkham.
Maurice Tourneur directed and the picture
is an adaptation of the magazine story by
Izola Forrester.

"The Perfect Flapper," starring Colleen
Moore, completes the First National May
schedule. Frank Mayo has the leading
masculine role. Other principals are Sydney
Chaplin, Phyllis Haver, Mary Carr and
Cleve Moore. John Francis Dillon directed.

Scenes from Paramount's "The Confidence Man," starring Thomas Meighan.

Famous

Murders

Histoid

Julius Caesar
Thomas aBeckeil
Qbrahamlincdn
JackdeSanttes

JosephElwood
JacquesLebaudy

dorothy King
and

Cite

of Dan

Wfjrew

May 17, 1924

MOVING PICTURE WORLD

Preferred Will Release Nine
Specials Before the Winter

NINE special productions to be made by
B. P. Schulberg for summer and fall
release by Preferred Pictures will be in
preparation by the end of May, according to an
announcement just made by that organization.
These pictures will include a number of stage
plays and popular novels to be made by Gas-
nier and several other well known directors
whose names will be announced shortly when
Mr. Schulberg is ready to assign specific
pictures to each.

"In spite of the belief expressed early this
year that the season just closing would see a de-
crease in the number of big pictures offered
€xhibititors, the market is still overstocked,"
Schulberg stated.

"For this reason Preferred has withheld the
production of some of its biggest stories. By
the early fall, however, the slogan of 'fewer
and better pictures' promises to become a reality

and at that time we will be ready to fill a release
schedule that will assure exhibitors of a steady
supply of box-office attractions of the highest
quality."

In listing the company's product for 1924-
25, Mr. Schulberg said that the number of re-
leases for the entire season had not yet been
definitely set, but those which will be ready at
an early date include "The First Year," Frank
Craven's play of married life ; "The Boomer-
ang," David Belasco's stage success by Winchell
Smith and Victor Mapes ; "Faint Perfume,''
from the novel by Zona Gale; "The Breath of
Scandal," from Edwin Balmer's recent novel ;
"White Man," a story of adventure by George
Agnew Chamberlain ; "The Triflers," from
Frederick Orin Bartlett's novel ; "My Lady's
Lips," by Olga Printzlau ; "When a Woman
Reaches Forty," by Royal A. Baker ; "A Man-
sion of Aching Hearts," suggested by the song
by Arthur J. Lamb and Harry Von Tilzer.

Long Island Cinema Corp.

Making "The River Road"

MAY ALLISON and Mahlon Hamilton
have been signed to head the all-star
cast that the Long Island Cinema Cor-
poration is assembling for "The River Road,"
the coast guard patrol romance, which will be
the first picture. Ernest Shipman, president of
the company, announced this week that Director
Kenneth O'Hara will start work on the interior
scenes at the Glendale Studios on May 5.

Among others of the cast are May Marbe,
Flora Finch, William G. Colvin, William Cal-
houn, George Williams and Mary Foy. The
rest of the cast will be announced next week.

One of the unique features of the picture is
in the fact that "The River Road" will mark the
first effort to dramatize the U. S. Coast Guard
for the screen, it is said.
Because of the nature of the story of "The

River Road," the U. S. Treasury Department,
under whose direction the coast guard operates,
has taken an active interest in the production.
Through Rear Admiral Reynolds and Com-
mander Billard, Mr. Shipman has arranged to
use U. S. Coast Guard men, ships and equip-
ment throughout the picture. Many of the
exteriors will be photographed at the Ditch
Plain Coast Guard Station on Long Island.

Gets English Actresses

Betty and Stella Doyle, well-known stars
of the English screen and stage, arrived in
New York this week from London and im-
mediately signed contracts with B. P. Schul-
berg to appear in several forthcoming Pre-
ferred Pictures which will be produced at
the Schulberg Studios in the near future.

Harold Lloyd and Jobyna Ralston in a scene from Pathe's latest Harold Lloyd release

"Girl Shy."

MOVING PICTURE WORLD

May 17. 1924

Scenes from Pathe'i two-ret) Spat Family
com»dy "Bottle Babies," produced by Hail
Roach.

Working on Second

Charles Hutchison is commencing the
: iirit: '.: :ix fiiture; it the
Goldwyn studio, "Hutch of the U. S. A."
Edith Thornton plays the lead opposite
Hatch in the whole series. James Chapin
is co-directing with Hutch and Ernest Miller
is cameraman. Several new death-defying
thrills are mapped out for this picture.

Starts on Big Film

Production worlc on "The Siren of Seville,"
starring Priscilla Dean, has been suited at
the Thomas H. Ince studio with the filming
of the big bull fight sequence that has been
troubling the producers ever since the se-
lection of the story. It is a Hunt Stromberg
production for release through W. W. Hod-
ktnson Corporation.

Scene from "Delivering the Good*," fourth
Century comedy for May release.

Praise Pickford Film

Canadian Critics Say "Dorothy
Vernon" is Mary's Best

TJaAmhit dly one of die best pictures
Mary Pickford has produced for a good
many years," said the reviewer for the Ed-
monton Review, when Miss Pickford" 5
"Dorothy Vernon of Haddon Half" was
shown recently at the Xew Empire Theatre.
Edmonton, under a United Artists release
= : Tiz-.'.ir f.-.rzz-.iz- t Tires "Miss Pirkrrr:
remains throughout the play the same lov-
able little person who won her way into the
hearts of the multitude in years gone by.
The firm provides thrills and tears but its
dominant feature is humor.**

"The greatest picture in which Mary Pick-
ford has yet appeared," said the critic for
the Edmonton Bulletin. "It shows 'The
World's Sweetheart' at her best. She has
every chance in the world to display her
versatility — and she does. She portrays the

art :z ;tr:"t:::o~ Ir is a — asrerrV. piece
rr zzzir.z. As a whole 'Dorothy Yemen' :s
an outstanding picture, and it is more than
likely that those who select the 'ten best'
pictures of the year will place this one in
that select group."

Vitagraph Convention

Branch Managers to Gather in Chicago
at Smith's Call

Managers of Vitagraph branches are pre-
paring to attend the annual convention of
the sales force in Chicago this month. The
meeting was called by Albert E. Smith,
president, and marks the beginning of new
business policies inaugurated by John B.
Rock, following his appointment as general
manager.

The Vitagraph sales force is comprised
of men of long service with this company.
Upon taking charge Mr. Rock found him-
self surrounded by old associates in the or-
ganization. He purposes to mold this asset
of loyalty into even closer co-operation with
the producing organization. At his sugges-
tion, made on visits to exchanges recently,
the managers are preparing for submission
to the general meeting of elaborate data
covering the names of exhibitors in their
territory. The managers have canvassed
theatre owners for stories that would make
acceptable audience pictures and these
novels and plays will be carefully scrutinized
by the editorial council of Vitagraph.

Among those who will attend the conven-
tion are : Albert E. Smith, John B. Rock,
A. Victor Smith and A. J. Nelson of the
executive offices, George A. Balsdon, special
representative, and J. M. Duncan of Chi-
cago, H. Bradley Fish of Los Angeles and
Thomas G. Guinan of Atlanta, division man-
agers; S. N. Burns, Albany; Ira P. Stone,
Atlanta; C. W. Sawin, Boston; C. W. An-
thony, Buffalo; J. A. Steinson, Chicago; C.
L. Kendall, Cincinnati; J. E. Beck, Cleve-
land; J. E. Huey, Dallas; Frank E. Hickey,
Denver; J. H. Young, Detroit; C. A. Schultz,
Kansas City; C. N. Hill, Los Angeles; Fred
H. Knispel, Minneapolis; B. A. Gibbons,
Montreal; M. W. Osborn, Xew Orleans;
C. P. Nedley, Omaha; Robert S. Horsley,
Philadelphia; F. W. Redfield, Pittsburgh;
R. Romney, St. John; A. Danke, St. Louis;
R. S. Stackhouse, Salt Lake City; W. C.
Wheeler, San Francisco; H. A. Black, Se-
attle; Stanley Spoehr, Washington; C. A.
Clatworthy, Winnipeg.

LLOYD HAMILTON
In a scene from the Educational- Hamilton
comedy, "Going East." The production was
directed by Fred Hibbard.

Wants Export Club

George E. Kann has started the ball roll-
ing toward the organization of an export
club to include in its membership all mem-
bers of the industry whose work brings
them in contact with the foreign fields. It
is to be all-embracing, including all com-
panies and individuals.

New Hepworth Sales Head

R. T. Cranfield, president of Hepworth
Productions, Inc., announces the appoint-
ment of Edward M. Hopcraft as general
sales manager of the company. The ap-
pointment is effective as of May 5, 1924.
Hopcraft succeeds Joseph di Lorenzo.

Scenes from "Racing Luck," featuring Monty
Bank*. It i* an Associated Exhibitors'
release.

May 17, 1924

MOVING PICTURE WORLD

281

Unalterably Restrictive

Drastic Blue Measure Would Insure
Sunday Snooze at Capitol

Washington, D. C. — What is characterized
as the most restrictive blue law ever offered
in Congress has been introduced in the Sen-
ate by Senator Jones of Washington. If en-
acted into law, this would make the District
of Columbia the quietest place in the coun-
try on Sunday.

The measure prohibits Sunday exhibitions
by moving picture or other theatres, closes
all public amusements operated for profit,
prohibits the printing of Sunday newspapers
or their sale, the keeping of any stores open
or any other work except that of necessity
or charity. Where work of "necessity or
charity" was performed by paid employes,
employers would be required to give them
a day off during the week.

Violations of the proposed law would be
punishable by a fine of not less than $5 nor
more than $50 for the first offense and each
subsequent offence by a fine of not less than
$25 nor more than $500, or imprisonment for
from one to six months, or both.

Two Executives Tour

Pathe's Short Subject and Serial
Manager Start Trip

Miles Gibbons, short subject sales manager
for Pathe has left for an extensive tour of
the Pathe exchange system which will take
him from coast to coast. His mission will
include a national survey of conditions in
the field for the purpose of studying the
needs of exhibitors in the matter of short
subject entertainment.

Edgar O. Brooks, Pathe serial sales man-
ager, left this week for an extensive trip
through the South, his itinerary taking him
to Washington, Charlotte, N. C, New Or-
leans, thence to Memphis and so far west
as Cincinnati.

The object of Mr. Brook's trip will be to
carry the news personally to the Pathe field
force and to prominent first run exhibitors
in the territories through which he will pass,
of the remarkable progress made in the
Pathe production campaign, of newer, great-
er and better serials.

Paramount Delegates

E. E. Shauer, Mel Shauer, C. E. McCar-
thy and A. O. Dillenbeck, of the Paramount
home office delegation, which attended the
sales conventions in Chicago and San Fran-
cisco, arrived in New York May 6, coming
directly through from Los Angeles. Presi-
dent Adolph Zukor and S. R. Kent, general
manager of distribution, remained in Los
Angeles for further conferences with Jesse
L. Lasky and Cecil B. DeMille. Mr. Zukor
will return to New York in a week or ten
days, while Mr. Kent will visit several of
the western exchanges before returning
home.

Reports Business Good

George West, special representative for
the Arrow Film Corporation, returned to
the home office this week from a trip
through the Middle West. He reports that
the conditions with the independent ex-
changes are improving steadily and they an-
ticipate a constant increase in the volume
of independent bookings.

New York's Governor Vetoes
Murphy Bill; Poorly Drawn

THE Murphy bill, the only motion pic-
ture measure to pass the New York
State Legislature during its recent
session, was vetoed by Governor Alfred E.
Smith.

The bill, commonly referred to as the
Murphy measure, was designed to remove
existing restrictions on the manufacture, sale
and use of the so-called non-hazardous film.

According to the terms of the bill, the
State Department of Labor would have had
supervision of issuing permits for the use
of such film, except in the City of New
York. During the course of the hearing
Governor Smith remarked that the head of
the Labor Department had already informed
him that he would be unable to administer
the law should it be enacted. The head of
the Labor Department declared that it would
be impossible to furnish a staff large enough
to take care of the provisions of the law,
with the amount of money on hand.

Among those opposing the bill were : T. J.
Hayes, chief of the Bureau of Fire Preven-
tion in New York City; William A. Walling,
Assistant Corporation Counsel of New York;
H. S. Wynkoop, of the Department of
Water, Gas and Electricity, New York ;
Edward P. Doyle, of the Real Estate Board
of New York City, James P. Holland, head
of the State Federation of Labor; Frank H.
Richardson, Harry Mackler, Captain N.
Taylor Phillips and Alfred J. McCosker.

Those speaking in favor of the bill were
its introducer, Assemblyman Vincent B.
Murphy, Cortlandt Smith, F. J. T. Stewart,

Eugene Chrystal, Sidney Morse, chairman
of the Motion Picture Chamber of Com-
merce; John Sullivan and Raymond Inger-
soll, both of New York City.

The bill was among the hundreds of
thirty-day measures which automatically
went to the Governor at the close of the
Legislature and on which he has until May
10 to act.

On Tuesday afternoon, May 6, Governor
Smith vetoeing the Murphy bill, appended
the following memorandum, in connection
with his action :

"I have given this bill the most exhaustive
study and I am in hearty sympathy with
what the bill seeks to do to make available
to schools and churches the use of the
motion picture for religious and secular
study.

"I find, however, after careful study of the
bill that by section 216, all restrictions on
the purchase, sale, use or similar disposition
of motion picture film, of a non-hazardous
character, are repealed, and the fatal weak-
ness of the bill is that it fails to compel the
use of some distinguishing mark, by which
for purposes of enforcement, it would be
easy to distinguish between inflammable and
non-inflammable material. It would be
quite possible under the operation of the
bill, should it become law, for inflammable
film to be used without the careful re-
strictions now imposed by the statute and
the inspectors of either the Labor Depart-
ment or the Fire Department would be un-
able to discover the violation."

Representatives of 10 States

Study Arbitration with Hays

LAST month a meeting was held in Chi-
cago of the representatives of the ex-
hibitors of ten states who have been
acting together as a Motion Picture Thea-
tre Owners Special Committee in connection
with matters in which they are jointly in-
terested and relative to which they have

Girl Shy" Broadway
Run Extended

Following its extended run at the Mark
Strand Theatre, N. Y„ "Girl Shy," Harold
Lloyd's latest screen success for Pathe,
will be given an indefinite run at the
Cameo Theatre, B. S. Moss's first-run
theatre at Broadway and 42nd Street,
Manhattan.

The engagement at the Cameo is in
response to the overwhelming demand
for an extended engagement on Broad-
way of what public and press alike ac-
claim as Harold Lloyd's greatest screen
achievement. The production will be
given an elaborate presentation at the
Cameo, opening there about the last
week of May.

been co-operating with the Motion Picture
Producers and Distributors of America, Inc.
The states included in that meeting were :
Minnesota, North Dakota, South Dakota,
Michigan, North Carolina, Texas, Indiana,
Virginia, Missouri and Illinois. At that time
these states formed themselves into "Allied
State Organizations," with W. A. Steffes as
chairman and H. M. Richey as secretary.

As a result of that conference a commit-
tee from that group consisting of W. A.
Steffes, president of the Minnesota organi-
zation; J. R. Denniston, president of Mich-
gan; R. R. Biechele, president of Kansas,
together with Charles L. O'Reilly, president
of the New York Theatre Owners Chamber
of Commerce, and Bernard Edelhertz, rep-
resenting the New York State exhibitors'
association, and H. M. Richey, had an all-
day session May 5 at the office of the Mo-
tion Picture Producers and Distributors of
America, Inc., with Will H. Hays, C. C. Pet-
tijohn and the officers of that association.

The particular subject matter under con-
sideration was the study of how the arbitra-
tion boards have been functioning in the
thirty-one exchange centers, and the consid-
eration of how the contractual relations be-
tween the exhibitors and distributors might
be clarified and improved. In the year 1923
over 3,500 cases, involving many hundreds
of thousands of dollars, were arbitrated by
the 31 arbitration boards.

282

MOVING PICTURE WORLD

May 17, 1924

Many Noted Stars in F. B. O.'s
Schedule of Newest Releases

MANY prominent stars were listed in the
casts of the pictures being made under
the F.B.O. banner. At the head of the
list is Mary Carr and Johnnie Walker, starring
together for the first time since "Over the Hill,"
in the fifth Emory Johnson production, "The
Spirit of the U. S. A."

Matt Moore and Patsy Ruth Miller are finish-
ing the F. B. O. production "Fools in the
Dark," under the direction of Al Santell. The
story is an original one by Bertram Millhauser.

Ralph Lewis has completed plans for his new
starring unit. His first vehicle will be "The
Country Doctor," an original by Albert
Kenyon. The author will co-direct with Kenrv
McCarty, and John Mack will serve as produc-
tion manager. All the new Lewis attractions
will be produced at the F. B. O. studios. F. B.
O. will also distribute the productions, of which
there will be four in the first group.

Listed on the F.B.O. current release schedule,
are: "Untamed Youth," featuring Derelys Per-
due, with Ralph Lewis, Joseph Swickard, Lloyd
Hughes, Emily Fitzroy. "The Beloved Vaga-
bond," from the novel by W. J. Locke, with
Carlyle Blackwell in the leading role. "A Gir'r
of the Limberlost," produced under the personal

supervision of the authoress, Gene Stratton-
Porter, with Gloria Grey, Gertrude Olmsted,
Raymond McKee, Cullen Landis, Emily Fitzroy
and Virginia Boardman in the cast. Madge
Bellamy appears in the Palmer Photoplay pro-
ductions, "The White Sin" and "His Forgotten
Wife."

A recent addition of note to the name of
players in productions to be distributed by
F. B. O. is Mae Bush, in the Finis Fox produc-
tion "The Woman Who Sinned." Another is
Sessue Hayakawa, who returns to the screen
in a picture called "The Danger Line."

F. B. O.'s new western star, Fred Thomson, is
also being well received ; while his horse Silver
King is earning a big name as an equine star.
"The Telephone Girl" series has made Alberta
Vaughn, Gertrude Short, Al Cooke and "Kit"
Guard very popular.

F. B. O. also have under their banner, in most
parts of the country, the stars in the Truart
productions. Among these are: Elaine Ham-
merstein. Elliott Dexter, Kathlyn Williams,
Mary Alden, Harry T. Morey, Henry Walthall,
Alice Lake, Stuart Holmes, Helen Ferguson,
Wallace Beery, Jack Mulhall, E. K. Lincoln,
Hedda Hopper and Richard Talmadge.

Three Warner Bros. Pictures in
Work; Three Ready to Start

THE print of Elinor Glyn's "How to
Educate a Wife" was received this
week at the Warner Brothers East-
ern home offices. The release of this pic-
ture, which Monta Bell directed and in
which Monte Blue and Marie Prevost ap-
pear, is set for May 18.

Next week the print of "Babbitt" will be
shipped eastward. The release date of this
screen version of Sinclair Lewis' novel,
which Dorothy Farnum adapted, is set for
June.

"Being Respectable," from Grace Flan-
drau's novel, and the new Ernst Lubitsch
production, to which a name is not yet as-
signed, is now in production a fortnight.

Last week "Her Marriage Vow," from the
pen of Owen Davis, went into production
with Millard Webb directing. The photog-
raphy is by David Abel, who recently com-
pleted camera work on "Babbitt" under the
direction of Harry Beaumont.

This leaves three more pictures remaining
to complete the 1923-24 schedule. They are
"Cornered," by Zelda Sears and Dodson
Mitchell; "Lover's Lane," from the Clyde
Fitch play; and "The Tenth Woman," by
Harriet Comstock.

"Cornered" will start May 14, William
Beaudine directing.

The script is being prepared by Hope Lor-
ing and Lo-uis Leighton. It is a story of the
underworld showing how fate can throw
twin sisters in widely diverse paths, one into
the lap of luxury, the other into the sordid
experiences of the gutter. This play ran a

year on Broadway, with Madge Kennedy
playing the dual role of the twin sisters.

"Lover's Lane" goes into production on
May 21. Mai St. Clair has been assigned
the direction. "The Tenth Woman" is
scheduled for production on June 1.

MONTY BANKS

In "Racing Luck," an Associated Exhibitor*'
release.

Famous

Murders
History

Julius Caesar

Thomas aBeckell

ObrahamUncoln

JackdeSaulles

JosephElwood

JacquesLebaudy

Dorothy King
and

Shooting
of Don

Exhibitors* News and views

EDITED BY SUMNER SMITH

Reserved Seat Plan Succeeds
in Fall River, Mass., House

Nathan Yamis dominates the picture thea-
tre business in Fall River and has for seven
years. Ye scribe made a recent visit to Fall
River to call upon Mr. Yamis, but this very
busy exhibitor was absent from his office on
the day of the trip into the Border City. But
we did meet Walter Bigelow. general man-
ager and right hand man of Mr. Yamis, and
received a cordial greeting from him and
his assistant, William Purcell. Courtesy of
the Rialto Theatre, where Mr. Bigelow
makes his headquarters, was extended and
appreciated.

Six theatres are under the control of Mr.
Yamis and the direct supervision of General
Manager Bigelow. They are as follows :
Rialto, Park, Strand, Plaza, Pastime and
Bijou. The Bijou has been closed since the
presentation of "The Covered Wagon" there
some weeks ago. The Rialto and the Plaza
are located in the business section of Fall
River. The others are in residential sec-
tions. Witli all but the Bijou open, Mr.
Yamis can play to a total of 6,300 persons
at one time. The capacity of the various
houses is as follows: Rialto, 1,400; Park,
1,700; Strand, 1,700; Plaza, 1,100; Pastime,
400; Bijou, more than 1,500.

Double feature programs comprise the
bills in each house and the added subjects
are news weekly, comedies and other short
films. The so-called "big" pictures are
shown in the Bijou and prices advanced.

The program at the Rialto is changed
Sunday and Thursday; Plaza, Sunday, Mon-
day, Wednesday, Friday; the other houses
change four times a week. The Rialto oc-
casionally uses illustrated songs as an
added attraction with pluggers and their
slides. The Rialto, operating from 10:30
a. m. to 10:30 p. m., has three organists.
They are: Eddie Storey, James Rae and
James Tarzen. Their music is broadcast by
radio occasionally. Organs provide music
in all the theatres.

The best of features comprise the double
bills in the Rialto, which is the principal
exclusive picture theatre in Fall River. Ad-
mission is 20 cents up to 4:30, when the
price becomes 35 cents. Reserved seats are
sold from starting at 4:30 under the follow-
ing plan, described briefly:

When the reserved seat sales starts, a
patron gets a regular reserved seat tieket.
If someone already is occupying the seat the
check calls (or, the holder of it is placed in
the next nearest vacant seato When the oc-
cupant of that reserved seat goes out, the
usher goes to the patron holding the check
for that seat and tells him to occupy it.
Then when he leaves that seat the usher has
a blank form and marks thereon the loca-
tion ]ust vacated. This goes on until the
reserved seat tickets in the box office are
exhausted, indicating a sell out. Immedi-
ately when persons begin to occupy stand-
ing room, the ushers tnke these persons to
the seats vacated by those originally placed
in them in accordance with the location
called for on the reserved seat which they
had bought. If there is not a complete sell-
out of tickets, those seats vacated by orig-
inal holders of cheeks for them, remain
empty.

Mr. Tannins' general manager, Mr. Bige-
low, has been in Fall River several years,
while his assistant, Mr. Purcell, has been
connected with theatres in the city for nine
years. Mr. Yamins is a constant reader of
Moving Picture World.

The first thing that attracted our atten-
tion upon entering the lobby of the Empire
Theatre in Fall River, a few minutes after

the start of the evening performance, was
two neatly uniformed men sweeping the
lobby, carefully, so as not to raise a dust
and annoy late-comers. This should well
indicate the air of class maintained in the
Empire by Managing Director P. J. O'Brien,
who also is in charge of the Academy of
Music, a legitimate house.

Our chat with Mr. O'Brien was brief, be-
cause of the fact that we rushed in upon
him on the opening day of his performance.
But we managed ot learn that Moving Pic-
ture World finds its way every week into
his office, and also that he thinks the radio
is harmful to theatre business in general;
and that more harm than good comes to
theatres engaged in using radio in any way,
shape or form.

Mr. O'Brien has a most attractive theatre
of large capacity and his orchestra deserves
a great deal of praise. "Class" is spelled
in capital letters all over the house. Man-
aging Director O'Brien invited us to come
again when he was not so busy. He proved
to be such a genial host in the short time
we had that we will take the opportunity of
visiting him some time again.

Business has been very bad in Fall River
for several months, due to a serious indus-
trial depression that has kept many hun-
dreds of persons out of work.

Rhode Island

Manager William J. Mahoney of the Rialto
Theatre in Providence was given the
privilege of having the world's premier show-
ing of "Miami" the week of April 28. The
same week the Strand had "Under the Red
.Robe" and prices were not advanced. "Lilies
of the Field" was brought back to the
Modern for another week.

The Victory Theatre in Providence had
the De Forest "Radio Phonofilms" as an
added feature the week of April 28 when
"Girl Shy" was presented for the second con-
secutive week.

Connecticut

All employes of his theatres and other
enterprises have been insured under a group
life insurance policy by Sylvester Z. Poli,
head of the circuit that bears his name, as
a memorial to his son, the late Edward J.

Poli. The policies, which are for $500 to
$2,000, with premiums paid, are being deliv-
ered to every, man and woman employe who
has been on the Pali payroll for six months
or more.

Mr. Poli has theatres in Massachusetts,
Connecticut and Pennsylvania, and also main-
tains a staff in his office in New York City.
The policy will remain in force after an em-
ploye severs his connection with the Poli
company, provided further payment of pre-
miums is made by him personally. Any
employe who before having attained the age
of 60 becomes totally disabled by bodily in-
juries or disease will be paid the full amount
of the policy in installments, without the
payment of any more premiums.

Manager William Wilbur of the Com-
munity Theatre in Plainville did a good turn
for the benefit of the public library. Every
year this institution has to solicit funds.
But this year Manager Wilbur donated the
use of his theatre for two matinee and two
evening showings of "The Courtship of
Myles Standish." The proceeds were added
to the regular library budget. Manager
Wilbur was showered with praise for his
.kindly action.

The Hyperion Theatre in New Haven, an
S. Z. Poli house, is to be reconstructed and
redecorated this summer. When it opens
for the fall and winter season there will be
only one balcony; the gallery will have been
eliminated. There will be a new stage,
dressing rooms, lighting and heating sys-
tems. The Hyperion also will be reseated,
increasing its capacity by approximately 800
seats. The opening is set for sometime in
September.

Maine

Manager William E. Reeves of the Strand
Theatre in Portland makes musical features
an important asset of his programs. The
week of April 28 he presented Arthur F. Ken-
dall, leader of the Strand Symphony Orches-
tra, in a novelty in which four pianos were
used. The feature picture was "Triumph."

William S. Wolf, manager of the Elm Thea-
tre in Portland, is inducing children to at-
tend his Saturday shows by giving them
marbles. It sounds like a new dodge, but
leave it to Exhibitor Wolf to think up some-
thing to swell his receipts.

Manager Clifford Hamilton, of Keith's
Theatre in Portland, took an active part in
the city's observance of Music Week and
most of the programs were given in his thea-
tre.

Prints in All Exchanges — Now Playing

GLENN HUNTER

"GRIT"

with

Qara Bow. Osgood Perkin6
Dore Davidson

dFilm Guild ftvdudion

<Di.moui.dw HODKINSON

284

MOVING PICTURE WORLD

May 17,

1924

Scenes from the William Fox production "Strathmore," a Denison Clift picture.

Girl Shy" Breaks Records

at Fenway Theatre, Boston

"Girl Shy" closed its second week at the
Fenway Theatre, a Paramount house in
Boston, on May 2 after breaking the records
for the theatre. The second week's business
was fully up to that of the opening seven
days.

"America" closed on May 3 at the Majestic
after a run of nine weeks. The same day
"The Ten Commandments" concluded its
ninth week and business shows no sign of
any appreciable slackening. Loew's State
had "The Confidence Man" and "Borrowed
Husbands." The Modern and Beacon, both
using the same program, had "The Great
White Way" for a second run at usual
prices. "Dorothy Vernon of Haddon Hall''
began its third week at the Park Theatre
on Mav 5.

an exclusive picture policy on the following
day with "The White Sister" as the feature
for the week. Next in order are "Scara-
mouche" and "After Six Days."

Clarence E. Robbins, manager of the
Strand Theatre in Worcester, has been
named vice-chairman of the entertainment
committee of the Worcester Rotary Club, of
Mihich he is a prominent member.

Boys' Week was observed in Sew Bedford
the week of April '2>». On Saturday, May 3,
Manager Reginald V. Tribe of the Empire
Theatre and Manager Earle Wilson of the
Olympin Theatre installed boys as managers,
and the result was that they got the "man-
. agers' w pictures in the newspaper and a
good sized write-up in addition. Mr. Tribe
broke the ice, however, but as Mr, Wilson
Is a real live wire the Empire's director
acted none too quickly.

M. Douglas Flattery, general representa-
tive of Marcus Loew in Boston for the State
and Orpheum theatres, has revealed the se-
cret of how he is able to look as though
aged less than 40 when his age actually Is
on the other side of SO years. "Take regu-
lar exercise of the sort you can make Into
enjoyable play — and don't worry" is Mr.
Flattery's recipe for health and continued
youth. He is a regular visitor at the Y. SI.
C. A. gymnasium, where he plays handball
and fences and boxes a few fast rounds two
or three times a week with another Boston
business man, who is ten years younger nnd
about twenty pounds heavier.

Manager Luddy put over "The White Sis-
ter" at his Empire Theatre in Rockland to
good business, using a soloist as an added
attraction.

Manager Rhodenizer used special scenic
effects when he presented "The Call of the
Wild" at his Strand Theatre in Rockland.
He played "Hunchback of Notre Dame" for
two days at regular prices.

Excavation work has been started on the
site of the new Nathan H. Gordon Theatre
in Boston.

Earl Young, Herbert Young, Jr., and Jack
Altree of the Brockton Amusement Company
attended the opening performance of Nathan
H. Gordon's new Field's Corner Theatre In
Dorchester the night of April 28.

Samuel Torgan, directing manager of the
Strand Theatre in Lowell, raised admission
prices for "The Hunchback of Notre Dame."

The Empire Theatre in Lawrence closed
its vaudeville season on May 3 and opened

The Academy of Music, Lowell's oldest
theatre, built more than 60 years ago, was
destroyed by fire early on the morning of
April 27 when the entire business section ol
the city was threatened by a blaze that razed
a large number of buildings in addition to
the theatre.

Prints in All Exchanges — Now Playing

% Hoosier
Schoolmaster

featuring WEUM HULL
. andJANt THOMAS"
2% WHITMAN m\\U\ production

HODKIN^ON RELEASE

Clyde E. McArdle, manager of the Somer-
ville Theatre in Somerville, has just passed
his 30th milestone. He was born In Con-
cord, N. H., and before he attained his ma-
jority became an advance agent for a fea-
ture picture. This was little more than ten
years ago. He has been in the Somerville
house for nine years.

Charles E. Bunker, one of the first to open
a picture theatre in Lowell and well known
throughout New England in film circles, haa
just sold the Kasino. an amusement pavilion
in Lowell, to Carl L. Braun.

Seattle

Two Seattle suburban houses changed
hands during the past week. Rocco Battista
sold his South Park Theatre in South Park
to Rainford and Cayffman. N. L. Cole sold
the Apollo in West Seattle to A. M. Dunlop.

John Hamrick left this week for a visit to
his various Blue Mouse theatres in this terri-
tory.

One of the largest real estate deals In the
downtown Pike Street district was consum-
mated last week when the remaining half of
the property in which the Class A Thentre
situated, Mas purchased from the J. I".
Gilbert estate by John Dnnz. The considera-
tion was $100,000. Mr, Dnnz, who operates a
number of downtown theatres, acquired the
other half of the property some time ago.
This purchase gives him a 00x1 OS lot nnd
building in what Is considered the centre of
the business district, in announcing the pur-
chase, Mr. Danz said he will erect a 1,000-
sc.-it pii t ure theatre on this property.

Ask Roy Czerney of the Kent Theatre,
Kent, Wash., what he thinks of the radio in
connection with the moving pictures. Roy has
a very good friend who has the only broad-
casting station between Seattle and Tacoma,
in the White River Valley. Thus Czerney is
in a position to have every program broad-
casted to all the radio fans within a wide
radius of his territory. All the boys in Kent
and vicinity have their own sets, mostly with
a short wave length. That they get the
theatre news and are impressed thereby was
proven by this enterprising exhibitor, who
put on one picture totally without his usual
advertising campaign and did a larger busi-
ness than usual. He checked up and found
the radio responsible. Now he's thoroughly-
sold on radio advertising.

Louis Goldsmith of the Society Theatre Is
distributing cards with the opening chapter
of "The Fast Express." These cards. If cor-
rectly punched for each episode of the serial,
will entitle the patron to five free admissions
to see the five opening chapters of the next
serial.

Nebraska

The Opera House at Wall Lake, la., is
being managed by Wildeboer & Richardson.

The Gehrling Theatre at Falls City, Neb.,
has been closed by Blaine Cook, proprietor.

May 17, 1924

MOVING PICTURE WORLD

285

San Francisco Compliments
Levine on His New Theatre

The opening of the new Metropolitan
Theatre at Union and Webster streets, San
Francisco, on the evening of April 23, was
the motif for a gathering of amusement men
and city officials such as has not been wit-
nessed here in a long time. Everyone seemed
to wish to pay a tribute to Samuel H. Levin,
owner of the theatre and the entire Daylight
Block, of which the picture house is the key
enterprise. Acting Mayor Ralph McLean
made the only address at the opening of the
theatre and spoke briefly of the value of
amusement and entertainment in daily life.
Max Graf, of the Graf Productions directed
the making of moving pictures of the crowd
outside the theatre and these pictures were
shown at the house later in the week.

The Metropolitan Theatre, which seats
slightly less than 2,000. was designed by
Reid Bros., who followed out the Spanish
idea, making use of warm, rich tones in
decorations, with a tiled roof an exterior
feature. There is no balcony In the house,
all seats being on one floor, the rear sections
rising in tiers after the fashion of an ampi-
theatre. A huge fireplace in the lobby, flanked
with comfortable furniture, is a distinctive
feature. The Metropolitan Theatre is the
third house erected in this city by Samuel
H. Levin, the others being the Coliseum and
Balboa theatres, which rank high among
suburban houses. The new house is con-
ducted under the management of D. B. Levin,
brother of the owner.

The opening bill included the feature, "The
Fighting Coward." The Metropolitan orches-
tra is directed by Carol Weston, violinist.
W. Harold Wilson, who has directed the
publicity work in connection with the open-
ing of every district theatre in the past few
years, is in charge of this work for the
Metropolitan.

Cincinnati

The courts at New Philadelphia, Ohio, have
been busy recently grinding out the case of
the Uhrichsville State Theatre Company
against the Opera House Company of that
city. The former company brought suit
against the managers of the Opera House
for $500,000 damages and a restraining order
preventing them from showing "The Covered
Wagon," the plaintiff company claiming that
they had contracted to show the picture.
The injunction, however, was refused by
Judge Wright.

The only picture theatre at Nallen, W. Va.,
owned by D. M. Wells and adjourning the
Well's residence, has been destroyed by fire.

The Victor and Majestic theatres, Columbus,
Ohio, taken over around the first of the year
by Raymond and Jules Frankel of Cincinnati,
have been extensively remodeled. The
Victor is playing: vaudeville and pictures
while the Majestic is featuring: high class pic.
tares, with a twenty-five piece orchestra un-
der direction of Wilburn Conrad. The houses
are managed by Charles Murray and W.
Schepler respectively.

Keith's Theatre, Cincinnati, immediately
upon closing the regular vaudeville season,
opened with "Dorothy Vernon of Haddon
Hall" for a brief run, following which the
house will be devoted to musical stock. The
Shubert, a legitimate house, is showing
Griffith's "America" In opposition, the picture
being: sandwiched in between regular show
dates.

More than 75 disabled veterans of the
World War, patients at the National Military
Home, Dayton, Ohio, were recently guests
of Manager Charles Wuerz of Loew's Thea-
tre, Dayton, to see "The Shooting of Din
McGrew."

as a 17-cent house. Harry Losh is house
manager.

A picture theatre will be opened shortly
at Sacramento, Cal., by Max Weiss, formerly
of Klamath Falls, Ore.

The firm of Nasser Bros., Inc., has been
incorporated at San Francisco with a capital
stock of $10,000, by William Nasser, Blias
Nasser and L S. Hamm. Nasser Bros, built
the popular Castro Theatre and have exten-
sive amusement interests.

Oral Cloakey, formerly with the Allen in-
terests in Canada, was a recent visitor at
San Francisco and spent a week with R. R.
Boomer, manager of the Cameo Theatre. He
has since left for the southern part of the
State where he will take over the manage-
ment of a Universal house.

J. Hoorwitz, of Hayward, Cal., has had
plans drawn by Reid Bros., San Francisco,
for the new theatre to be erected at San
Leandro.

A. Pezzuto, of Crockett, Cal., has acquired
the Loring Theatre of that place and the
Rodeo Theatre in a nearly community, mak-
ing three houses now controlled by him.

Pittsburgh

David Adler, aged 53 years, widely known
among picture theatre people and film ex-
changemen in the Western Pennsylvania
and Ohio territories, succumbed to a heart
attack on April 26 in Atlantic City, whither
he had gone for the summer for his health.
He was buried in Pittsburgh on April 28.
For twelve years he was connected with the
Nate Friedberg interests, and most of this
time he officiated as manager of the Alham-
bra Theatre in East Liberty. Three years
ago, upon the opening of the Triangle The-
atre in the same district, he was entrusted
with the management of this house. The
Triangle, at first a "lemon," was slowly but
surely turned into a money-maker by the
late Mr. Adler. He resigned this position
several months ago, owing to failing health.

Rasalle Rasva, aged 29, owner of the Stnte
Theatre at Rivesville, W. Va.>, died at his
home on April 28. He leaves a widow.

Two Murray brothers, both of whom have
served as film salesmen for various local ex-
changes, have turned their talents towards
the exhibiting end of the business, having
taken over the Idle Hour Theatre at Cam-
bridge Springs on the first of May, the for-
mer owner being a Mr. Wallace. The boys
plan extensive improvements to the house,
which at present seats 400, and will rename
it the Cambridge. They also acquired own-
ership of the confectionery store which is
part of the theatre lobby.

A New Gordon House

Nathan H. Gordon's newest addition
to his constantly growing chain of thea-
tres in New England, Gordon's Fields
Corner Theatre in Dorchester, Mass.,
was opened on April 28. Many special
features were introduced at the premier
performance. The regular film program
was headed by "Why Men Leave Home"
and "The Fighting Coward." Louis Gor-
don is resident manager.

The Fields Corner seats 1,700. The ar-
rangement is of the bleacher type and
there is no overhanging balcony. The
theatre was erected at a cost of approxi-
mately $450,000. It has a stage equip-
ment suitable for vaudeville or other at-
tractions. The design is of the Adams
style, originated in England, and the im-
mense foyer is the keynote of the entire
building; it, is 30x60 and the floor is of
rubber tiling. The building fronts on
Adams street 100 feet and runs back to
a depth of 200 feet.

The ladies' room is located to the left
of the foyer and is decorated in blue and
gold. The lighting system consists of a
central dome in the ceiling of the audi-
torium of stained glass with lights be-
neath them.. There are eight exits. The
ventilating system is augmented by a
large fan that throws into the theatre 30
cubic feet of air per person every minute
and there is another fan in the rear of
the house that forces out the same
amount of air.

Two performances are given daily and
seats for the 8 p. m. performance are re-
served. Francis J. Crinin is organist and
a ten-piece orchestra is under the direc-
tion of Hy Fine.

Joseph Shamburg, owner of the Rex The-
atre at Corry, is back on the job after hav-
ing been confined to his bed for two weeka
with a severe cold.

E. C. Mahaffey of the Star Theatre, Ma-
haffey, was married on April 19 to Miss Ruth
Hewitt of the same town. The young couple
are well known in their home town, and it
is said that on the Monday night following
their wedding they were kidnapped and
treated to a ride in a wagon through the
main streets of Mahaffey that they will not
forget for some time.

New Stahl Picture

"Husbands and Lovers" has finally been
decided upon as the title for John M. Stahl's
next production for Louis B. Mayer pres-
entation through First National. Work on
the picture is already under way with Lewis
S. Stone, Florence Vidor, Lew Cody and
Dale Fuller among the stars in the cast.

Prints in All Exchanges — Now Playing

The Richmond Theatre has been opened at,
Richmond, Cal., by West Coast Theatre, Inc.,'

HARRYCAREV*,

"Ohe NIGHT HAWK

AHunt Stromberg
Production

^Distributed bj HODKINSON,

|| Season 1924-1925 Thirty First -Run Pictures

286

MOVING PICTURE WORLD

May 17, 1924

Scenes from "Janice Meredith," a Cosmopolitan production, starring Marion Davie

Mark Strand Company Plans
New $300,000 Albany House

Following its policy of protecting its inter-
ests by having at least two theatres to a
city, the Michell H. Mark Realty Corpora-
tion, owners of the Mark Strand in Albany,
a $300,000 house, will shortly build or buy
another theatre in the Capital City. Only a
few weeks ago the same company, which
operates the Troy Theatre in the neighbor-
hood Collar City, leased the Lincoln. In
taking over this latter house, such pictures
were found to have been booked as "Three
Weeks" and other of the larger productions.
These have been transferred to the bigger
Troy Theatre, while program pictures that
had necessarily been booked for the Troy
were transferred to the Lincoln.

In Albany there is a stiff fight for business
going on between the Mark Strand Theatre
and the two Perrin houses, the Clinton
Square and the Leland. In some ways, the
Mark Strand has been at a disadvantage in
competing with the other two houses, al-
though all three have done an exceptionally
good business during the past winter. With
the announcement of its intention to build
or buy, the Mark Strand company is appar-
ently out to carry the fight a notch further.

R. V. Erk, owner of the Barcll in Sche-
nectaily, cashed in to the extent of $5410 in
conneetion with the rain insurance with
which he protected the week's run of "The
Marriage Circle." The policy cost him $350.
The only day it rained between 4 and 8
o'clock was on Easter Sunday, but Mr. Erk
came within an ace of collecting further In-
surance on two other days when it rained
throughout the morning but quit shortly be-
fore 4 o'clock. Mr. Erk regards the insurance
as a good gamble and will take it out in con-
nection with a week's run of "The White
Sister."

The "Two Bills' Theatre" in Elizabeth-
town has changed hands and will probably
change its name, for Voschell and Knowlton
have sold the house to William Denton.

Jack Mathews of Plattsburg showed good
showmanship a few days ago, when he ran
"Little Old New York" for three days after
Marion Davies had spent a week or more in
Plattsburg, filming scenes for "Janice Mered-
ith."

H. W. Richardson, an exhibitor of Chester-
town, who blew the entire village a year ago
to a free movie when his wife gave birth
on April i to twin boys, was in town last
week. Mr. Richardson runs the Plaza, show-
ing two pictures a week. In discussing busi-
ness he said he never expected to play to
any such crowds as a year ago, and while
he didn't take In a cent, he felt the occa-
sion well worth it.

Edgar Weil, former manager of the Strand
Theatre in Syracuse, and one of the best
known exhibitors in >'ew York State, will
look after the Rlalto in Glens Falls. Mr.
\\ eil halls from Little Mock, Arkansas, and
after suffering two nervous breakdowns, was
forced to relinquish the management of the
Syracuse theatre. Mr. Well was in town last
week with Arthur Whj'te.

There is a new house being erected in Rox-
bury that will cost about $40,000, and will
seat 500. It is scheduled to open July 1. The
house is being built by Mr. Fanning, who
was formerly of the firm of Fanning and
Cronk, who ran a house in the same place.

Gus Bothner. until recently manager of the
Van Curler in Schenectady, which has been
acquired by William Bernstein, is said to be
looking for a house in Boston. Ben Berln-
stein is said to be slated for the management
of the Van Curler.

Prints in All Exchanges — Now Playing

iOVE'SWHIRlPO"!.'

mua

James Kirkwood

LilaLee and
Madge Bellamy

JPrewmtedhyMegalPicluresSnc.
.Dmbuiatot H0DKINS0N

Everyone to his hobby, and the latest one
that has hit Herman Vineberg, manager of
the Mark Strand in Albany, is the radio bug.
Mr. Vineberg installed a set last week and
drowsily admits that he hasn't slept much
since. In discussing his success in picking
up places, Mr. Vineberg declared that Denver
came In so clearly during the dinner hour
the other night that he could hear the people
picking their teeth.

The time-honored Colonial of Troy, a 10-
cent house which has had its ups and downs,
closed last Sunday and Al Bothner, the man-
ager, took over the Capitol for himself.

W. H. Carpenter, owner of the Arcade In
Lake George, died a short time ago. and the
house will be run this summer by Mrs.
Carpenter, assisted by Mr. Odell, who will
do the booking.

The little village of Ashland, in the Catsklll
mountains, is to have its first pictures. R.
H. Rhinehart, who runs a general store
there, has decided to show pictures one day
a week in the hall over his place of busi-
ness.

William Shirley will not be found this
summer stnndlng on his head, or in fart do-
ing any Nuch acrobatic stunts. When asked
the other day if any of his three theatres
would drop admission prices this summer, Mr.
Shirley replied. "I wouldn't drop my prices
again if I stood on my head. I do not believe
that if I dropped them I would draw any more
business o\cn if the prices were a nickel
less. .1 am going to give the best pictures
obtainable this summer, for I am convinced
that the people will come out if the picture
pnrents good entertainment."

The Robert A. Landry circuit has con-
tracted all of the Goldwyn output for Its
theatres in Ogdensburg and Malone.

There is a real fight going on these days
in Poughkeepsie between the Bardavon, Lib-
erty and Stratford theatres, pitted against
Cohen's Rialto and Strand houses. In go-
ing after business, seven acts of vaudeville
and the biggest pictures obtainable are be-
ing offered for 65 cents at night and 35 cents
in the afternoon.

The work of building the new Papaya-
nokos theatre in Potsdam has already started.
While the Papayanakos boys, who made a
fortune in Watertown a few years ago, have
now left the home nest, they are still In
northern New York, Alex running a house In
Canton, while Harry is doing well with one
in Gouveneur.

Mrs. Oscar Perrin, wife of the manager of
the Leland and the Clinton Square theatre*
in Albany, renewed a pleasant friendship
the other night in the wings of Harmanus-
Bleeker Hall when she greeted Ruth St.
Denis, with whose mother she formerly re-
sided in the metropolis.

Two brothers looking "alike as two peas"
are at the Barcll. George Breymaier takes
the tickets and his brother Frank manages

the house.

May 17, 1924

MOVING PICTURE WORLD

287

Harring & Blumenthal Sell

N. Y. Houses for $500,000

Harring and Blumenthal, two old-timers
who have been very active in New York,
have turned over their leases, according to
reports, on their three New York City thea-
tres to Mr. Jolson, owner of the Parthenon
Theatre in Brooklyn. The houses figuring in
the alleged deal are the Belmont, Melrose
and Crescent. A report that Mr. Jolson had
purchased these Manhattan theatres at a
cost of several millions fails to gain much
credence in the metropolitan exhibitor cir-
cles. The turning over of the leases involves
in the neighborhood of $500,000, it is said.
According to this reported condition, of
which absolute verification could not be. ob-
tained, Harring and Blumenthal will devote
all of their interests to the several theatres,
totaling six or seven, which they now control
in New Jersey. Jolson, as yet, has not taken
actual possession of his latest alleged acqui-
sitions.

George M. Feeke, an independent producer
and distributor of Boston, Mass., was in New
York City this week attending the sessions
of the I. M. P. P. D. A.

As was reported in Moving Picture World
several months ago, plans for making the
Theatre Owners Chamber of Commerce,
Greater New York exhibitor organization,
national in scope are being materialized.
The latest details in this respect, arrived at
after many executive sessions of the organ-
ization during the past few weeks, are that
a T. O. C. C, affiliated with the New York
office as headquarters, be formed in practi-
cally every exchange center. Instead of a
general annual convention the presidents of
such organizations would meet and be em-
powered to voice the sentiments and act ac-
cordingly for their individual units. This
proposition, it is understood, will be ad-
vanced by the New York exhibitor group at
the national convention at Boston.

Sam Sonin of the Lincoln Theatre. Brook-
lyn, who is in charge of arranging for trans-
portation facilities to bring New York rep-
resentatives to the Boston convention, is
having considerable difficulty, it is said, in
negotiating for a special train. The handi-
cap in this respect is easily appreciated
when it becomes known that practically all
available special trains have been chartered
into service for the Democratic and Repub-
lican conventions, which occur about the
same time of the big movie pow-wow. Sonin,
however, has a couple of weeks left in which
to secure the exhibitors this accommodation
and all are confident that he will be suc-
cessful.

R. F. ("Pete") Woodhull is rebuilding his
Baker Theatre, Dover, N. J. The Baker is
an old-timer which was built to accommo-
date stock companies. It now seats about
1,800. Under the new plans it will be strictly
a motion picture house which will have a
seating capacity for at least 2,100 patrons.
Work started this week and will probably
necessitate the closing of the Baker's doors
for the greater part of the warm weather.

Joseph Seider of the Prudential Film Dis-
tributing Company has acquired a cottage
at Ronconkoma Beach which he and the
family will occupy from June until Septem-
ber. This will make Seider a temporary
commuter between the watering place and
his office at 727 Seventh avenue, Manhattan.

On account of the confusion caused by
moving from 1540 Broadway into its new
and more spacious quarters in the Times
Building, as was reported in last weeks
issue of Moving Picture World, the T. O. C. C.
held no meeting this week. Chairman
Charles O'Reilly now has 2,000 feet of floor
space on which to take his daily turn. The
organization will hold its last general or-
ganization meeting in the Hotel Astor next
week From then on these sessions will be
held in the new office. Eliminating the
Astor sessions and dinners, which accom-

panied each, will contribute no small amount
toward meeting the new rent, it is reported.

With "Pete" Woodhull grooming himself
as a candidate for Sydney Cohen's job, Jo-
seph Seider is said to be a likely successor
to Woodhull as head of the Motion Picture
Theatre Owners of New Jersey. Seider at
present is the head of that organization's
board of directors.

The New Monterey Hotel, Asbury Park,
N. J., has been selected as the site where the
New Jersey exhibitor organization will hold
its annual convention on May 25 and 26. A
special inducement is offered to exhibitors
in the respect that the sum of $25 will cover
all expenses, except transportation. This
excursion rate furnishes the subscriber with
a room in the hotel and meals, in addition
to a sumptuous banquet and a brilliant ball.

Scheduled to sail Saturday for Europe on
the S.S. Columbus is Joseph Pollak, head of
the National Screen Service, Inc. Pollak
will enjoy a restful sojourn on the other
side of the Atlantic.

For the information of members of the
Motion Picture Theatre Owners of New Jer-
sey, Joseph Seider, head of the organization's
board of directors, makes it known that the
New Jersey exhibitor unit has not entered
into anv contract with the Publicity Clock
Company. The negotiations, which were
under way in this respect for a time, failed
to get the organization's indorsement, Seider
says.

Buffalo, N. Y.

The Schine Theatrical Company of Glov-
ersville, N. Y., has awarded a contract to
Graas Brothers Company of Niagara Falls
for the remodeling of the Niagara Garage,
formerly the Thurston Auditorium in Lock-
port, N. Y., into a first-class theatre. The
contract price for the job is approximately
$70,000, while the total cost of the house, in-
cluding decorations and equipment, will be
about $150,000. J. Raymond Thurston, man-
ager of the Temple in the Lock Gity and
which also is operated by the Schine inter-
ests, made the announcement. Both the
Temple and the Auditorium were owned by
Henry F. Thurston, father of J. Raymond.
Thurston, Sr., sold both buildings to the
Gloversville company.

Ben Wallerstein, manager of the Broadway
Theatre, has booked "The Telephone Girl"
series from F. B. O., and is planning a big
party for local switchboard flappers to intro-
duce the series.

Manager Fred M. Shafer of the Lafayette
Square has obtained Anita Stewart for a per-
sonal appearance week, commencing Mon-
day, May 19.

NewTlbrfe
Live Wires

CAPITAL FILM EXCHANGE

729 Seventh Ave.

New York

Phone Bryant 9074
DOROTHY REV1ER
and WILLIAM FAIRBANKS
REX (SNOWY) BAKER and
BOOMERANG, THE WONDER HORSE

HAROLD RODNER

1600 BROADWAY

''Features in everything but length."

Cartoons Screen Snapshots

"Out of the Inkwell" and

"Felix the Cat" a five-reel feature,

"Funny Face" "BILL"

HEPWORTH

NEW YORK EXCHANGE
729 Seventh Avenue New York

NOW BOOKING

"LILY OF THE ALLEY"

A 6 REEL FEATURE

Specialist in Short Subjects

IRIS FILM EXCHANGE

729 Seventh Ave. New York

"RAPID TRANSIT"

A RECORD BREAKER
120 DAYS ON THE LOEW CIRCUIT
Beginning Monday, May 12th

KERMAN FILMS, Inc.

729 Seventh Ave. New York

Distributing sure-fire hits.
+.ir\\\T "AFTER SIX DAYS"

IN \J W featuring

Moses and The Ten Commandments

BOOKING T°m Mbi in "Pals " BIue"

Rochester, N. Y.

Edward R. Wood, for four years manager
of the Family Theatre, has resigned. Mr.
Wood began his theatrical career about six-
teen years ago in Rochester's first movie,
the Bijou Dream, at Water Street and Main
Street east. From there he went to the
Hippodrome, the second house to be opened
exclusively for pictures and controlled by
George E. Simpson. After five years at the
Hippodrome Mr. Wood went with Mr.
Simpson to the Regent, when that house
was built in 1916. He remained four years.

Prints in All Exchanges — Now Playing

SAMUEL V. GRAND presents

BRYANT
WASHBURN

BILLIE DOVE <n

TRY AND
GET IT*

IHODKINSON Senson 1924-1925
RELEASE Thirty First-Run Pictures

288

MOVING PICTURE WORLD

May 17, 1924

Scenes from "Benjamin Franklin," one of a series of historical comedies being made by Universal.

Commodore Theatre, Chicago,
Leased by Isadore Gumbiner

-Isadore Gumbiner, well-known exhibitor,
has added the Commodore Theatre at 3101
Irving Park Boulevard to the Gumbiner cir-
cuit. He has leased the house for fifteen
years from Henry Moss, who bought the
building and ground from the Commodore
Amusement Company for $213,000 last week.
The house seats 1,000 and is modern in every
way. It is in a good neighborhood for an
expansion of business under the Gumbiner
management. Feature pictures and plenty
of music will be on the program. Nathan
Gumbiner will be manager.

A. C. Smead, manager of the Majestic The-
atre at Council Bluffs, has bought the prop-
erty at 8th street and Broadway in that city
for $45,000 for an investment.

Manager Sam Rabinovitz of the Garfield
Theatre at 5531 South Halsted put on a
benefit last Thursday for the widows and
children of the firemen who lost their lives
in the Curran building fire here last month,
and packed the house. He had a reel of
Are pictures taken on the spot. Receipts for
the entire performance were turned over to
the benefit fund.

The net income of the Balaban & Katz
Corporation and subsidiaries for the first
three months of this year amonnted to $418,-
580, after deducting .$60,767 for depreciation
and $50,797 for federal taxes. This repre-
sents an increase of 12 per cent, over the
$373,636 earned in the first quarter of 1023.
After dividend payments the sum of $170,528
was carried to surplus. The showing for the
first quarter vras a good one.

Kazatchik and Mania have started the
construction of a new movie theatre at East
Chicago that will represent an investment
of $400,000 when the building is completed.
The new house will seat 1,500 and be of fire-
proof construction throughout. The firm
operates the Columbia, Family and American
theatres. Business has been good in the
steel mill district where these houses are
located.

William K. Mulholand, of W. K. Mulhoi-
and Co., has bought the 600-seat Panoramo
Theatre at 717 Sheridan Road for 190,000,
subject to a mortgage of $50,000.

Work has started on the site for the new
Diversey Theatre on North Clark, near
Diversey avenue. Soon the foundation men
will be on the job for the new $500,000 house
that is to be erected by Fred Becklenberg-
for Jones, Linick & Schaefer.

Ben L. Berve and Frank Allaben of Rock-
ford, 111., have taken over the Star Theatre
at Oregon, Wis., from A. Mendenhall. Frank
Allaben will have charge of the Star and
another house at Mt. Morris, 111., recently
taken over by the firm. Mr. Berve will con-
tinue to look after the Rockford Interests of
the circuit.

Louis Frank has closed the Halsted The-
atre on South Halsted street and will reopen
the Tulane Theatre and rename it the Hal-
sted and show popular price films.

The new freezing plant of the McVickers
Theatre will soon be in operation, as the
management is spending $75,000 to give the
big house a first-class and dependable sys-
tem that will make all summer days look
alike to the patron.

Cail Heinheimer bought the Classic Thea-
tre at Elwood and will make many Improve-
ments in the house before reopening to the
public. He plans to play pictures exclu-
sively.

Prints in All Exchanges — Now Playing

ALBERT1 1. GREY presents

ttOYDHAWlTOJjf^r

«S MCXEftSEiF < ^ '

HIS FIRST FIVE REEL COMEDY

(Courtesy E.W. Mammons)

, ^ HODKINSON

* Season 1R4192S Thirty Fust-Run Pictures

Clyde Elliott, well-known exhibitor of
Evanston, opened the new Temple Theatre
at Hammond last week. A large delegation
from Film Row was on hand for the fes-
tivities.

The Wyoming Theatre, Wyoming. 111., will
reopen this summer as the Colonial, under
the management of H. P. White.

Max Slot has resigned as manager of the
Stratford Theatre on the South Side and will
announce his new connection shortly.

John G. Ruby, who has been manager of
the American Theatre at Harvey, 111., it is
reported, will take charge of the new Fltz-
patrick & McElroy theatre that will be ready
for opening early next month in Harvey.

H. Scott has resigned as manager of the
Valley Theatre, Spring Valley, 111., and the
house has been taken over by Victor Hicks.

L. Schindler, veteran exhibitor on Milwau-
kee avenue, has soltl the Sehindler Theatre
at 1000 West Huron, l.OOO scats, and the
lease on Lowy's Theatre, 740 Milwaukee ave-
nue, to William Hersehberg for $160,000.
There has been considerable activity In the
sales of theatres in this district and other
sales are looked for at an early date.

Manager Gray of the Roland Theatre,
Marion, 111., has taken over the management
of the New Grand Theatre at Frankfort
Heights, 111.

Ted Schlanger, formerly with Universal,
now is connected with the Gregory Amuse-
ment Company and will book the films for
that circuit.

A. L Williams. James T. Copper and Rich-
ard F. Spriggs have organized the Joyland
Amusement Company, with offices at 3301
South Wabash avenue and a capital of $50,-
000, to operate theatres.

J. J. Tufts, George T. Drallmier and W. P.
McCarthy, Jr., have organized the M. and H.
Theatre Corporation with offices at 5826
West Division street and a capital of $500,-
000. They will operate and control movie
theatres in that district.

Leo A. Schueneman Company, operator of
theatres and other amusements, has changed
the corporate name of the company to the
MilPort Amusement Company.

Gets Permanent Title

The forthcoming J. K. McDonald produc-
tion for First National Pictures will be re-
leased under the title "A Self-Made Failure."
The picture was made under the working
title of "The Goof" and later titled "The
Dub."

"A Self-Made Failure" features young
Ben Alexander, the star of "Penrod and
Sam" and "Boy of Mine," both J. K. Mc-
Donald productions. In the supporting cast
are Lloyd Hamilton, Matt Moore and Patsy
Ruth Miller. William Beaudine directed.
It is classified as a comedy drama.

May 17, 1924

Greatly improving conditions throughout
the Southeastern States are mirrored by the
large amount of building, renovating and
enlarging now going on almost in every city
of any size in this territory. Gastonia, N. C.,
will have a large new theatre by early fall,
according to announcement by James A.
Estridge and J. E. Simpson, owners of the
Gastonia and Ideal theatres there, who have
paid $35,000 for a lot on which they will,
early in June, start erection of a new house
to cost $150,000. J. White Ware, president
of the Third National Bank of Gastonia, is
associated with them in the project. The
theatre will seat 1,500.

In Charlotte many rumors are filling the
air regarding projected new theatres. It is
known that Famous Players, who already
operate the Imperial and Alhambra there,
have purchased an advantageously located
lot on which they, according to popular be-
lief, intend to erect a new theatre. A Mr.
Cutter, rich cotton mill man, who built the
Strand in Charlotte, at present under lease
to R. D. Craver, has been figuring somewhat
on the erection of a 2,800-seat house at the
most advantageous location in all Charlotte.

A suit which has been pending in the
Florida courts for about two years was set-
tled a week ago with the result that C. E.
Daffin has secured a choice lot on a main
street in Tallahassee, on which he will im-
mediately begin to build a new house which
will be one of the finest in the entire state.
The deal also includes his present theatre
and buildings on each side, all of which
property has been tied up in litigation for
almost two years.

H. F. Kincey, who recently sold the inter-
est which he had in the Rylander Theatre,
Americus, Ga., has acquired an interest in
the Academy of Music, Selma, Ala. It is
understood the interest owned by R. B.
Wilby is retained in the Americus house.
J. L. Gill, who has been connected with the
Selma house for fifteen years, probably will
purchase a theatre of his own in another
Southern city.

Acquisition of four more picture houses
by the Cumberland Amusement Company, of
Tullahoma, Tenn., was announced this week,
the actual operation having- dated from May
1, and include: The Imperial, South Pitts-
burgh, Tenn.; He Gay, Harriman, Tenn., and
one each in Oakdale and Kingston, Tenn.
The Cumberland Amusement Company now
operates nine houses, the other towns being
Yullahoma, Fayetteville, McMinville and
Lawrenceburg, Tenn.

W. T. Murray of the Rialto, Atlanta, Is
bringing his theatre to the front with some
tasty innovations, including improvements
to the marquee and building of lattice work
and putting spring flowers around the en-
trances and exits.

Cowan Oldham has come into the class of
100 per cent. Simplex equipped theatres with
the purchase of another one for his Oldham
Theatre, McMinville, Tenn.

W. A. Byers of the Imperial, Anderson,
S. C, has inaugurated a series of Saturday
morning children's matinees under auspices
of the local Better Films Committee. He
has recently had a representative of the
American Seating Company take contract for
complete new seating and seating arrange-
ment for the Imperial, which work will be
completed during the summer without clos-
ing the theatre.

George E. Brown of the Imperial, Char-
lotte, N. C, has won permanent ownership
of the Harold B. Franklin cup offered for
the best newspaper advertising by Famous
Players theatres. Brown won It three times
running.

MOVING PICTURE WORLD

The industry was grieved last week to
learn of the death in Baltimore of George
Troupe Howard, prominent Atlanta capital-
ist and better known as the builder of the
Howard, Atlanta, Ga., the first million dollar
theatre in the South. The funeral was held
in Atlanta and former Governor Hardwick
and Stephen A. Lynch were two of the hon-
orary pallbearers.

F. E. Williamson, of Winter Haven, Fla.,
and the Empire, Montgomery, Ala., had the
Southern premiere showings of "Girl Shy,"
opening Easter Monday. It opened in At-
lanta the following Monday.

Jack Marcus, of the Victoria, Wilmington,
N. C, was called to Savannah, Ga., the past
week where he is running stock in the Sa-
vannah Theatre.

Mr. and Mrs. Willard Patterson of Atlanta
have returned home after a month's trip to
the West Coast.

President Henry B. Varner is rapidly
rounding out the program for the annual
convention of the North Carolina M. P. T. O.
at Morehead City, N. C, June 11 and 12. At
that time the state presidents affiliated with
the Allied State Organizations, formed in
Chicago last April, will hold their second
quarterly meeting with the Carolina exhib-
itors.

Dr. R. E. Blanchard of Alexandria, La., re-
cently completed a beautiful little theatre
in that town, to be opened within the near
future.

R. G. Allen, formerly owner of the Su-
perba, Raleigh, N. C, announces that his
new Temple Theatre, Birmingham, Ala., will
be opened on May 19.

G. T. Wilby, formerly with Educational
Film Exchanges, is opening the Sunset The-
atre, West Asheville, N. C.

Cast Completed

The cast for the William Fox screen ver-
sion of Jules Eckert Goodman's play, "The
Man Who Came Back," has been com-
pleted. George O'Brien plays the title role
and Dorothy Mackaill will appear in the fem-
inine lead. Other players are: Cyril Chad-
wick, Ralph Lewis, Emily Fitzroy, Harvey
Clark, Edward Piel and Davis Kirby.

New Jones Feature

Fox Film Corporation announces the re-
lease of "The Circus Cowboy,'' the latest
star series attraction featuring Charles
Jones, the week of May 11. This picture
combines the romantic spirit of the West
with the colorful atmosphere of the circus.

289

Lucy Fox, who distinguished herself in the
second lead of "Miami" opposite Betty
Compson, has again been signed to appear
in a Hodkinson release. Elmer Harris has
signed her to appear in his production of
"The Wise Virgin," that is about to be
started in his San Francisco studio.

Michigan

Flint will have one of the finest picture
theatres in Michigan when the proposed
Capitol is completed there by W. S. Butter-
field, who heads the Bijou Theatrical En-
terprises, controlling various big movie and
vaudeville houses in leading state cities, has
announced complete plans for the "erection
of Flint's Capitol. The building, which is
located in one of Flint's most prominent
corners, will cost $1,000,000. Ground will be
broken May 15 and the theatre will be ready
for occupancy April 1, 1925.

The Michigan exhibitors organization has
a general manager who does not believe it
below his dignity to take to the stump once
in a while. H. M. Richey, who controls this
organization here, has been giving addresses
to various organizations during the past few
months with such great success that plans
are afoot to map out a regular itinerary for
him to work on during the coming season.
"The Motion Picture and the Public" is the
subject of Mr. Richey's favorite address.

The Detroit office of Famous Players-Lasky
will stop serving the Toledo and Northern
Ohio section after May 1, and will confine
its attention inclusively to serving exhibitors
in Detroit and Michigan. This arrangement
will go into effect as a result of a re-zoning
of the mid-western section of the country
by Paramount. Many shifts will result. To-
ledo exhibitors will hereafter be supplied
from Cleveland, while Northern Ohio will be
supplied through the Indianapolis exchange.

Prints in All Exchanges — Now Playing

James Kirkwood
£rLila Lee

| | SUPPORTED By

MARQAR.ET
LIVINGSTON

HODKINSON RELEASE:

Southeastern Theatre Field
Shows Marked Improvement

STRAIGHTfrom the SHOULDER REPORB

ADepafoment for. The Information of exhibitors

EDITED BY A. VAN BUREN POWELL

Associated Exhibitors

COURTSHIP OF MTI.ES STANDISH. (9

reels). Star, Charles Ray. A very beautifully
done picture, but costume stuff kept them
away. Also a little "high-brow" for some,
especially the young- folks. Well liked by
better minds. Work your schools on this one.
Moral tone fine, and it is suitable for Sunday.
Had fair attendance. Draw all classes in
city of 14,000. Admission 10-25, 10-35. B.
W. Collins. Grand Theatre (700 seats), Jones-
boro. Arkansas.

DESTROYING ANGEL. (6,000 feet). Star.
Leah Baird. Very good comedy, melo-drama.
Enjoyed by those few who came. Poor title
and paper worse. Moral tone good, and it is
suitable for Sunday. Had poor attendance.
Draw farmers and town people in town of
1,000. Admission 10-28. J. L. Seiter, Lyric
Theatre (300 seats), Manteca, California.

EXTRA GIRL. (5.700 feet). Star, Mabel
Normand. By no means up to the standard of
"Mickey," "Molly O," or some other previous
Normands. We'd say just a fair card for an
off change, unless in places where star has
large following, which is not the case by
any means in my town. Moral tone all right,
but it is not suitable for Sunday. Attendance,
just fair. Draw very mixed class in town
of 3.000. Admission 10-25-30. J. J. Wood.
Redding Theatre (750 seats), Redding. Cali-
fornia.

F. B. O.

DANCER OF THE NILE. (5,787 feet). Star
cast. You don't have to go to California for
a lemon. Get it in this one. Typical wiggle
dance story. Not suitable for any day. Had
fair attendance. Draw all classes in city of
12,000. Admission 10-20-30. James Zarta-
ludes, Yale Theatre (900 seats), Sapulpa,
Oklahoma.

GALLOPING GALLAGHER. (4.700 feet).
Star cast. A real "Knock 'Em Down, Drag
'Em Out" action western, if your patrons
crave action. "This ain't nothing but." Had
fair attendance. Al Hamilton, Rialto The-
atre, South Norwalk, Connecticut.

JUDGMENT OF THE STORM. (6.329 feet).
Star cast. Just an ordinary picture with
twice too much film rental. Did not get over
ftt all. Moral tone good, and it is suitable
for Sunday. Had poor atendance. Draw all
classes in town of 3,000. Admission 10-30.
A. C. Gordon, Star Theatre (450 seats),
Weiser, Idaho.

JUDGMENT OF THE STORM. (6.329 feet).
Star cast. I just do not know what to say
for this one. In the beginning it's good, the
ending is fine, in the middle it's nothing but

These dependable tip* come from ex-
hibitor* who tell the truth about pic-
ture* to help you book your program
intelligently. "It is my utmost desire to
serve my fellow man," is their motto.

Use the tips; follow the advice of ex-
hibitors who agree with your experience
on pictures you both have run.

Send tips to help others. This is your
department, run for you and maintained
by your good-will.

A monthly Index of reports appears
in the last issue of each month, cumula-
tive from January to June and from
July to December.

a lot of worry, grief, sorrow. Just some-
thing to kill the show business. Dead as
Hector. Oh! What are we going to do? What
can we do with such pictures as this, and
paying the price and calling it a special too?
Walter Odom, Dixie Theatre, Durant, Missis-
sippi.

MAIL MAN. (7,160 feet). Star cast. Trashy
meller, four flashes of the American flag used
to build applause. Terrible direction. Shots
of ships at sea varying between placid lake
waters and storm tossed deep, with alternat-
ing shots in daylight, then moon light. Ships
impossible miniatures that disgusted in-
telligent audiences. Fleet in action looked
like shots from old news reels. Draw all
classes in city of 12.000. Admission 10-20-30.
James Zartaludes, Victorian Theatre (1,200
seats), Sapulpa, Oklahoma.

MAIL MAN. (7,160 feet). Star. Ralph Lewis.
Picture full of action, a good heart interest
story that should grasp any audience. Buy
this right and you can make money on it.
Moral tone excellent, and it Is suitable for
Sunday. Had big attendance. Draw neigh-
borhood class in city of 77,000. Admission
10-20. William A. Leucht, Jr., Savoy Theatre
(475 seats), St. Joseph, Missouri.

MAILMAN (7,160 feet). Star cast. Good
story, well liked. Plenty of old hoakuni
thrills that will make them stand up and
shout.. Played it four days to big business.
Moral tone good and it is suitable for Sun-
day. Had big attendance. Draw mixed class
in city of 36,000. Admission 25-35. C. D.
Buss, Strand Theatre (700 seats), Easton,
Pennsylvania.

MAILMAN (7,160 feet). Star cast. Good
sensational. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw

Prints in All Exchanges — Now Playing

ETTYCOMPSOJf
MIAMI

»An Alan Crcsland firvdigfbn

^reduced hy '3ilhit/ ( incTMt ^trtl^.

£r H0DKINS0K RIUEA6I

Season 1924-1925 'I^tJ^Qfcflwft

high class in city of 10,000. Admission 10-25.
Paul Bancroft, Pastime Theatre (500 seats),
Coshocton, Ohio.

MASK OF LOPEZ. (4,900 feet). Star. Fred
Thompson. A mighty good western. Silver
King is some horse, and Thompson will be a
big star in the near future. Moral tone okay,
but it is not suitable for Sunday. Had good
attendance. Draw rural class in town of 800.
Admission 10-25-33. J. D. Warnock, Luna
Theatre (350 seats), Battle Creek, Iowa.

MASK OF LOPEZ. (4.900 feet). Star, Fred
Thompson. Fred Thompson is a coming star.
Here is a dandy western picture that is
bound to please any audience that wants
rough stuff. Played It to good attendance,
and went over big. Give us more like It.
Moral tone good, but it is not suitable for
Sunday. Had good attendance. Draw
neighborhood class in city of 77,000. Ad-
mission 10-20. William A. Leucht. Jr., Savoy
Theatre (475 seats), St. Joseph, Missouri.

MICKEY. (8,000 feet). Star, Mabel
Normand. A comedy-drama that did not go
over at all. Drew well, but pleased only a
few. It's a reissue in six reels. Had old-
time unnecessary sub-titles. Moral tone
okay, but it is not suitable for Sunday. Had
fine attendance. Draw coal miners in town
of 1.365. Admission 10-20. Vanzo & Kopuster.
Eagle Theatre (300 seats). Livingston,
Illinois.

REMITTANCE WOMAN. (6.000 feet). Star,
Ethel Clayton. Nothing, to brag about. No
special kicks, but just common program pic-
ture. Moral tone good, and it is suitable for
Sunday. Had fair attendance. Draw all
classes in small town. Admission 10-20-30.
H. W. Batchelder, Gait Theatre, Gait, Cali-
fornia.

WESTBOUND LIMITED. (6 reels). St;.r.
Ralph Lewis. Very good railroad pictures
that please. Ralph Lewis Is good; have not
seen a poor picture starring Ralph. You can't
help making good on this one if you don't
pay too much for it. Moral tone good, and
it is suitable for Sunday. Had large attend-
ance. Draw working class in town of 6.000.
Admission 15-30, tax included. R. Peronnet,
Tujunga Valley (300 seats). Tujunga, Cali-
fornia.

WESTBOUND LIMITED. (5.100 feet). Star
cast. Personally we did not oare for it.
However, seemed to go over good. Moral
tone good. Had good attendance. Draw
small town and country class in town of
2.000. Admission 10-25. Wallis Brothers,
Isis Theatre (250 seats). Russell. Kansas.

WHEN LOVE COSIES. (4.800 feet). Star,
Helen Jerome Eddy. Not so good. About a
60 per cent, entertainment. Harrison Ford
in male lead does well. Miss Eddy also lives
a natural part and has the ability of looking
young and old. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw rural and small town class in town of
286. Admission 10-25. R. K. Russell, Legion
Theatre (136 seats), Cushing. Iowa.

WHITE HANDS. (5,254 feet). Star cast.
We want to second George J. Heller's re-
port. Got a rotten print also. F. B. O. had
better quit sending out rotten prints or they
will lose the confidence of exhibitors. Not
suitable for Sunday. Had fair attendance.
Draw small town and country class in town
of 800. Admission 10-25. Welty & Son, Mid-
way Theatre (499 seats), Hill City, Kansas.

WHY MEN FORGET. (5 reels). Star cast.
A slow moving, draggy English made pic-
ture with unknown players. Did not appeal
to our patrons. Moral tone fair, but It is
not suitable for Sunday. Had small attend-
ance. Draw neighborhood class In city of
80.000. Admission 10-15. M. F. Meade, Olive
Theatre (450 seats). St. Joseph, Missouri.

May 17, 1924

MOVING PICTURE WORLD

291

First National

ANNA CHRISTIE. (7,631 feet). Star,
Blanche Sweet. Critics all say this is a good
picture. Opened big on account of advertis-
ing, but lost three days. Not enough people
came to pay for expenses on film. Stay off.
Moral tone poor, and it is not suitable for
Sunday. Jack Hoeffler, Orpheum Theatre,
Quincy, Illinois.

ASHES OP VENGEANCE. (10 reels). Star,
Norma Talmadge. Very good, as usual, with
Norma, but we paid too much and barely
got by. Made no money. Good comments.
Moral tone good, and it is suitable for Sun-
day. Had fair atendance. Draw business
and farmer class in town of 2,200. Admission
10-25. A. F. Jenkins, Community Theatre
(491 seats), David City, Nebraska.

BAD MAN. (6,404 feet). Star, Holbrook
Blinn. Those that come to see it said it was
good, but it did not draw, would go better
where you have Mexicans to draw from.
Not suitable for Sunday. Had poor attend-
ance two nights. Draw town and country
class in town of 2.500. Admission 10-25.
A. P. Affelt. Liberty Theatre (440 seats), St.
Louis, Michigan.

BELL BOY 13. (3,940 feet). Star. Douglas
MacLean. Five reels, and about as near
nothing as a picture could ever get to be.
Boys, honest, I would not give fifteen cents
for this picture for mine to keep. and. if I
was owner of this one, I would not have the
heart to own it. Well, it's near about gone,
the prints are all out of misframe now.
Walter Odom, Dixie Theatre, Durant, Missis-
sippi.

BLACK OXEN. (7,937 feet). Star, Corinne
Griffith. Good business on Monday and Tues-
day at regular admissions. Much to exploit,
as book is well known. Women particularly
interested. Moral tone all right, but it is
not suitable for Sunday. Had good attend-
ance. Draw very mixed class in town of
3.000. Admission 10-25-30. J. J. Wood, Red-
ding Theatre (750 seats), Redding. Cali-
fornia.

BOND BOY. (6,902 feet). Star. Richard
Barthelmess. This is an exceptional good
picture, and has made a host of patrons for
this star. A one hundred per cent, picture.
Moral tone very good, and it is suitable for
Sunday. Had good attendance. Draw rural
class In town of 900. Admission 15-25.
Columbia Theatre (250 seats), Columbia,
North Carolina.

CIRCUS DAYS. (6,000 feet). Star, Jackie
Coogan. Jackie's best. Tied in with school
for special matinee. House full of kids.
Many adults came to see it twice. Moral
tone good, and it is suitable for Sunday.
Had fine attendance. Draw rural class in
town of 250. Admission 15-25-35. J. J.
Halley, San Andrews Theatre (110 seats).
San Andrews, California.

CIRCUS DAYS. (6,000 feet). Star. Jackie
Coogan. A mighty pleasing little picture,
but this star does not draw for us, except
with the children. Moral tone fine, and it is
suitable for Sunday. Had poor attendance.
Draw all clasess in city of 14,000. Admission
10-25, 10-35. E. W. Collins, Grand Theatre
(700 seats), .Tonesboro, Arkansas.

DULCY. (6,859 feet). Star, Constance Tal-
madge. A nice little comedy that flopped at
the box office. Pleased those who came, how-
ever. Moral tone okay, and it is suitable for
Sunday. Had poor attendance. Draw all
classes in city of 14,000. Admission 10-25,
10-35. E. W. Collins, Grand Theatre (700
seats), .Tonesboro, Arkansas.

EAST IS WEST. (7,737 feet). Star, Con-
stance Talmadge. This is Constance Tal-
madge's best picture. She surely put this
dry story over in a splendid fashion. But
in spite of this you will hardly see her name
on their three-sheet poster, unless you look
mighty close. Moral tone good, and it is
suitable for Sunday. Had good attendance.
Draw rural class in town of 900. Admission
15-25. Columbia Theatre (250 seats), Colum-
bia, North Carolina.

EAST IS WEST. (7,737 feet). Star,
Constance Talmadge. Went over big. Many
that saw it first night told others how good
it was. Clever acting of star. The best the
star made. Moral tone okay, and it is suit-

Between Ourselves

A get-together place where
we can talk things over

Stand up and cheer, fellows —
Guy C. Sawyer's Town Hall, up in
Chester, Vermont, has pulled
through a smallpox scare in town
and he's getting the people in bet-
ter than before.

Guy C. is one of the bunch to
be proud of. He sends tips and he
makes use of the tips you send; he
is proud to be numbered among
the boys who make up "Our
Gang," as Hedberg called them
last week.

That's why I'm as glad as you
will be to see him coming in again
with tips — and a letter you'll want
to read.

E. W. Collins — you all know him
as one of the staunchest friends —
sends some previews you'll be
glad to see.

We've grown a heap lately and
we can grow more. It's up to
you.

—VAN.

able for Sunday. Had good attendance.
Draw town and rural class in town of 1,200
Admission 10-25. Cecil Seff. New Radio The-
atre (248 seats), Correctionville, Iowa.

ENCHANTED COTTAGE. (7,120 feet). Star.
Richard Barthelmess. A picture so out of
the ordinary, of such unusual beauty and
artistry, of such simplicity and humanness
that it will enchant you with Its charm. A
picture that will stir the heart, bring the
tears to the eyes and a smile to the lips.
One that you will never forget. Our Dick
in his greatest acting part. A mighty good
picture to book. William Noble, Empress
Theatre, Oklahoma City, Oklahoma.

FIGHTING BLADE. (9,729 feet). Star,
Richard Barthelmess. Star very good as
usual, but people are getting tired of the
type of picture. Too much costume stuff.
Moral tone good, but it is not suitable for
Sunday. Had fair attendance. Draw farmers
and business people in town of 2.200. Ad-
mission 10-25. A. F. Jenkins, Community
Theatre (491 seats), David City, Nebraska.

FURY. (8,709 feet). Star, Richard Barthel-
mess. A nine-reel picture. We had booked
for two nights, but we decided one night

was enough to kill second night showing.
Now brothers, if you have not played it yet.
when it comes your time play it, then write
it up. What else can you do. They say you
have got to play them all. Walter Odom.
Dixie Theatre, Durant, Mississippi.

GALLOPING FISH. (6 reels). Star cast.
Ince stakes his reputation. This is the best
comedy he ever made. He should have said
poorest. Foolish and nothing to it except
last reel. Stay off this one. Moral tone fair,
but it is not suitable for any day. Had
fair attendance. Draw family and student
class in town of 4,000. Admission 10-25. R. J.
Relf, Star Theatre (600 seats), Decorah. Iowa.

HER TEMPORARY HUSBAND. (6,723 feet).
Star cast. Silly at times, but on the whole
good comedy. Chaplin's work outstanding
Wonderful business for two days. Moral
tone good, and it is suitable for Sunday.
Had fine attendance. L. Van Debergh. Vic-
toria Theatre, Los Angeles, California

HER TEMPORARY HUSBAND. (6,723 feet)
Star cast. Pretty good. Starts in slow, but
has a rattling good finish. Moral tone okay,
and it is suitable for Sunday. Had fair at-
tendance. Draw family and student class
in town of 4.000. Admission 10-25. R. J.
Relf, Star Theatre (600 seats), Decorah, Iowa.

HUNTRESS. (6,236 feet). Star, Colleen
Moore. Can recommend this as a good, clean
western or Indian picture. Good for any
day in the week. Wonderful scenery. Moral
tone good, and it is suitable for Sunday.
Had fair attendance. Draw town and country
class in town of 2,500. Admission 10-25.
A. F. Affelt, Liberty Theatre (440 seats), St.
Louis, Michigan.

INFIDEL. (5,377 feet). Star, Katherine Mac-
Donald. An average program picture, with
some very good shots. Miss MacDonald is
entirely out of her place in a South Sea
Island story. Pleased about seventy-five per
cent. Moral tone okay, and it is suitable for
Sunday. Had fairly good attendance. Draw
rural class in town of 900. Admission 15-25.
Columbia Theatre (250 seats), Columbia.
North Carolina.

JEALOUS HUSBANDS. (6,500 feet). Star
cast. Fair melodrama. Poor title and paper
for my house. Well enough made, but old-
time stuff. Moral tone fair, and it may pos-
sibly be suitable for Sunday. Had fair at-
tendance. Draw family and student class in
town of 4,000. Admission 10-25. R. J. Relf,
Star Theatre (600 seats), Decorah, Iowa.

LILIES OF THE FIELD. (8,510 feet). Star,
Corinne Griffith. A good drawing card.
Good story of true mother love and neglect-
ful husband. Corinne Griffith is very popu-
lar in this city. This picture surely brought
the crowds in. Moral tone fair, and it is
suitable for Sunday. Had good attendance.
Draw better class in middle sized tourist
city. Admission 20-40. Guy A. Kinemer,
Arcade Theatre (1,100 seats), Jacksonville,
Florida.

LONELY ROAD. (5,102 feet). Star, Kather-
ine MacDonald. About the best MacDonald
picture I ever ran. Personally I don't think
much of her as an actress. If she didn't
pose so much I would like her better. Still,
this picture went over with my audience.
Moral tone okay, and it is suitable for Sun-
day. Had fair attendance. Draw mixed class
in town of 4.00O. Admission 10-25-35. Thomas

Released May 11, 1924 — Now Booking

Dorothy Mackaill

WHAT SHAH I m

a Frank E.Woods Special fiwdudim J
J» HODKINSON DELEASE f

^Season 1924 1925 jTurtyfirst-fuin Pictures A

292

MOVING PICTURE WORLD

May 17, 1924

L. Barnett, Finn's Theatre (600 seats), Jewett
City, Connecticut.

LOVE MASTER. (6,779 feet). Star, Strong-
heart (dog). Strongheart a wonderful dog
and far ahead of the rest of the cast as an
actor. The story is very poor, but one for-
gets that when interested in the dog. Moral
tone good, and it is suitable for Sunday.
Had average attendance. Draw all classes
in city of 65,000. Admission 10-25-35-50.
H. W. Irons, Franklin Theatre (1,600 seats),
Saginaw, Michigan.

LOVE MASTER. (6,779 feet). Star, Strong-
heart (dog). Strongheart's best picture.
Shows almost human intelligence. Great
credit due to Trimble. Photography im-
pressive and remarkable. Dog race extra-
ordinary. Moral tone excellent, and it is
suitable for Sunday. Attendance, better than
good. L. Van Debergh, Victoria Theatre, Los
Angeles, California.

MASQUERADER. (7,835 feet). Star, Guy
Bates Post. The best he had made. A
wonderful picture and the acting is great.
Not a business-getter in the small town. Can
buy this reasonable. Will please anyone.
Moral tone okay, and it is suitable for Sun-
day. Had fair attendance. Draw town and
rural class in town of 1,200. Admission 10-
25. Cecil Seff, New Radio Theatre (248 seats),
Correctionville, Iowa.

PAINTED PEOPLE. (5,700 feet). Star,
Colleen Moore. This picture did as much
business as "Flaming Youth," and most
people liked it better. Draw neighborhood
class in city of 200,000. Admission 10-20. J.
E. Kirk, Grand Theatre (500 seats), Omaha,
Nebraska.

FENROD AND SAM. (6,275 feet). Star,
Ben Alexander. Good kid story, but received
a rotten cut short print. Ended right in the
story. Knocked business to nothing on night
show. Here's hoping First National won't
do it again. Moral tone good and it is suit-
able for Sunday. Attendance would have
been good. Draw all classes in town of 3,-
000. Admission 10-20-30. W. H. Odom,
Pastime Theatre (250 seats), Sandersville,
Georgia.

PONJOLA. (7 reels). Star, Anna Q.
Nilsson. This pleased them, and is an excel-
lent picture, sold at an excellent rental.
Usual advertising brought good attendance.
Draw health seekers and tourists. Dave
Seymour, Pontiac Theatre Beautiful, Sara-
nac Lake, New York.

PONJOLA. (7 reels). Star, Anna Q.
Nilsson. Everybody liked this picture, well
acted, and deserves good crowds. Moral
tone good but it is not suitable for Sunday.
Attendance, 390. Draw white class in town
of 4,000. Admission 10-15-20-40. Orpheum
Theatre (400 seats), Oxford, North Carolina.

POTASH AND PERLMUTTER. (7,700
feet). Star cast. Very good feature. Plenty
of variation. Splendid acting. Pleased
patrons immensely. Moral tone good and it
is suitable for Sunday. Draw farmers and
merchants in town of 1,650. Mrs. J. B.
Travelle, Elite Theatre, Placerville, Cali-
fornia.

POTASH AND PERLMUTTER. (7,700
feet). Star cast. A knockout from start to
finish. Pleased one hundred per cent. A

Welcome News

"Dear friend Van — and boys:
First, I want to congratulate you
on the growth of our department.
You have some loyal supporters,
all right, and there is plenty of
dependable stuff for Straight From
the Shoulder.

"The town of Chester has re-
sumed tranquillity after the epi-
demic of smallpox (?) and the pic-
ture business has opened with
better than normal patronage.

"In regard to reports, there are
more than the required ten pages
now, and (of course, this is just
between friends) the pages are
solid with reports and not a little
of reports and lots of something
else." — Guy C. Sawyer, Town
Hall, Chester, Vermont.

good crowd considering weather conditions.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in town of 1,300. Admission 10-30. Strand
Theatre (280 seats), Scotland, South Dakota.

SCARS OP JEALOUSY. (6,246 feet). Star,
Lloyd Hughes. Fair program picture that
pleased the majority. City of 110,000. Ad-
mission 10-20. Al. C. Werner, Royal The-
atre, Reading, Pennsylvania.

SCARS OF JEALOUSY. (6,246 feet). Star,
Lloyd Hughes. A better than average pro-
gram picture, but not big. Had good attend-
ance. Draw rural and small town class in
town of 1,500. Admission 10-22-25. T. W.
Cannon, Majestic Theatre, Greenfield, Ten-
nessee.

SEVENTH DAY. (5,335 feet). Star, Rich-
ard Barthelmess. This is a good program
picture, no special, good entertainment.
Print in good condition, old, but it is good.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw mostly
mill class In town of 2,100. Admission 11-22.
J. B. Stanley, Everybody's Theatre (250
seats), McColl, South Carolina.

SEVENTH DAY. (5,335 feet). Star, Rich-
ard Barthelmess. Tiiis picture pleased
everyone. Had no complaints to this one.
Print in good shape. Good for small town
services. Had very good attendance. Draw
all classes in town of 900. Admission 10-20.
W. C. Herndon, Liberty Theatre (250 seats),
Valliant, Oklahoma.

SKIN DEEP. (6,500 feet). Star, Milton
Sills. Extra good. Everybody pleased. Man-
aged to get a new print from First National.
Milton Sills great in this. Many, many fine
comments on the picture. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw all classes in town of 3,000.

Admission 10-20-30. W. H. Odom, Pastime
Theatre (250 seats), Sandersville, Georgia.

SLIPPY McGEE. (6,339 feet). Stai.
Wheeler Oakman. Fair program picture that
pleased the majority. Some thought it
rather slow. City of 110,000. Admission 10-
20. Al. C. Werner, Royal Theatre, Reading,
Pennsylvania.

SUNSHINE TRAIL. (4,520 feet). Stai.
Douglas MacLean. Good picture for me and
it is what the average small town likes.
Book it and tell 'em and they'll come out.
Had average attendance. Draw rural and
small town classes in town of 1,500. Ad-
mission 10-22-25. T. W. Cannon, Majestic
Theatre, Greenfield, Tennessee.

: i ii \ DERG ATE. (6,505 feet). Star,
Owen Moore. Fair, ch.nk stuff not liked in
the wild and wooly west. Moral tone fair
and it is suitable for Sunday. Had poor at-
tendance. Draw all classes in city of 15,000.
Admission thirty-five cents. S. A. Hayman,
Lyda Theatre (360 seats), Grand Island, Ne-
braska.

TH f N DERG ATE. (6,505 feet). Star,
Owen Moore. Chinese background. Very
good story. Will go over in any house. Cast,
directing and acting very good. Moral tone
good and it is suitable for Sunday. Had fair
attendance. I. M. Hirshblond, Traco Theatre,
Tom's River, New Jersey.

TRILBY. (7,321 feet). Star, Andree
Lafayette. Poor; so slow people went to
sleep and I had to wake them. Moral tone
good and it is suitable for Sunday. Had poor
attendance. Draw all classes in city of 15,-
000. Admission thirty-five cents. S. R. Hay-
man, Lyda Theatre (360 seats), Grand Island,
Nebraska.

TRILUY. (7,321 feet). Star, Andree
Lafayette. Rotten. Pass this up. Moral tone
good but it is not suitable for Sunday. Draw
high class in city of 18,000. Admission 10-25.
J. T. Bangert, Orpheum Theatre (1,080 feet),
Okmulgee, Oklahoma.

TRILBY. (7,321 feet). Star, Andree
Lafayette. Better find out about this before
you buy or play this one. 1 consider this
very poor entertainment. Draw agricultural
class. C. A. Swiercinsky, Majestic Theatre
(250 seats), Washington, Kansas.

TROUBLE. (4,800 feet). Star, Jackie
Coogan. All enjoyed this one. Kids go
crazy about this one. Kids come and parents
come along. Have "Daddy" and "Circus
Days'' beat. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw town and country class in town of
1,200. Admission 10-25. Cecil R. Seff, New
Radio Theatre (248 seats), Correctionville,
Iowa.

TWIN BEDS. (5 reels). Star cast. This
is a good program picture and will take well
in average town. Moral tone fair and it is
suitable for Sunday. Had fair attendance.
Draw farming class In town of 350. Ad-
mission 20-35. C. W. Mills, Outlook Theatre
(200 seats). Outlook, Montana.

WHAT A WIFE LEARNED. (6,228 feet).
Star cast. Very, very good, although would
say it was what a husband learned. Good
flood scene. Moral tone good. Had fair at-
tendance. Draw small town and country
class in town of 800. Admission 10-26.
Welty & Son, Mid-Way Theatre (499 seats).
Hill City, Kansas.

WHEN A MAN'S A MAN. (6,910 feet).
Star, John Bowers. Best picture of the year.
Good box office attraction. Rental too high.
Moral tone good and it is suitable for 'Sun-
day. Had good attendance. Draw high class
in city of 18,000. Admission 10-25. J. T.
Bangert, Orpheum Theatre (1,080 seats),
Okmulgee, Oklahoma.

WHEN A MAN'S A MAN. (6,918 feet).
Star cast. This big story by Harold Bell
Wright is one of the strongest bills released
this season. Excellent exploitation co-
operation was furnished. Pleased everyone.
Moral tone the best and it is suitable for
Sunday. Had fair attendance. Draw all
classes In city of 12,000. Admission 10-20-
30. James Zartaludes, Victorian Theatre
(1,200 seats), Sapulpa, Oklahoma.

"WOMAN'S PLACE. (5,645 feet). Star,
Constance Talmadge. This suited my
patrons; In fact this star as well as Norma
is liked by my patrons. It's a good buy.
Moral tone okay and it Is suitable for Sun-

Released May 18, 1924— Now Booking

HARRY CAREY

A HUNT STR.OMBERG

PR.ODUCTION

Disfribufed by

HODKINSON

Season 1924 -1925- SO first-run pictures

P2Z

e LIGHTNING RIDER!'

May 17, 1924

MOVING PICTURE WORLD

293

day. Had fair attendance. Draw railroad
class in town of 805. Admission 15-25. C.
W. Hughes, Hughes Theatre (150 seats),
New Haven, Missouri.

Fox

ALIAS THE NIGHT WIND. (4,145 feet).
Star, William Russell. A fair program pic-
ture that pleased who saw it. Draw general
class in town of 2,208. Admission 10-25. J.
W. Griffin, Scotland Theatre (500 seats),
Lauringburg, North Carolina.

BIG DAN. (5,934 feet). Star, Charles
Jones. Very ordinary. Jones a dead one.
Out of westerns. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw railroad class in town of 3,500. Ad-
mission 10-25, 15-30. Wilcox and Witt,
Strand Theatre, Irvine, Kentucky.

BRASS COMMANDMENTS. (4,829 feet).
Star, William Farnum. A little better than
the last few Farnum pictures. Draw a fair
crowd and seemed to please. Had average
attendance. Draw working class in town of
4,000. Admission fifteen cents. Mitchell
Conery, I. O. O. F. Hall (230 seats), Green
Island, New York.

CUSTARD CUP. (6,166 feet). Star, Mary
Carr. Released as a special, but rather a
poor program picture. The story is loosely
drawn. The counterfeit affair just an ex-
cuse for footage and people were very much
disappointed in it. Had very poor attend-
ance. City of 110,000. Admission 10-20. Al.
C. Werner, Royal Theatre (500 seats),
Reading, Pennsylvania.

EYES OF THE FOREST. (5 reels). Star,
Tom Mix. Not as good as "Lone Star
Ranger," but pleased a fair sized crowd. Mix
always draws good here. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw all classes in town of 1,300.
Admission 10-30. Strand Theatre (280 seats),
Scotland, South Dakota.

FRIENDLY HUSBAND. (5 reels). Star,
Lupino Dane. This is a good five reel com-
. edy, but don't run this one for your feature.
Picture pleased about fifty per cent. Also
bad print. Draw common class in town of
7,500. Admission 10-25. Otis Woodring,
Palace Theatre (800 seats), Blackwell,
Oklahoma.

GOOD-BYE GIRLS. (4,746 feet). Star,
William Russell. Can't say much for this
one, did not please at all. Draw miners and
farmers in town of 600. Admission 10-28.
John Russell, Russell Theatre (250 seats),
Matherville, Illinois.

GRAIL. (4,617 feet). Star, Dustin Far-
num. No reason for its being on the market,
other than, perhaps, to keep Dustin Farnum
from getting dusty; buy this one if you
cater to ignorants. It's worth as high as
five dollars or ten dollars to me. Fox should
be compelled to see it. Not suitable for Sun-
day. Attendance good, used as a fill in. Ad-
mission 20-30-40. Lewis Isenberg, Elmwood
Theatre (1,600 seats), Buffalo, New York.

GUNFIGHTER. (5 reels). Star, William
Farnum. Rotten. Not suitable for Sunday.
Had poor attendance. Draw high class in
city of 10,000. Admission 10-25. Paul Ban-
croft, Pastime Theatre (500 seats), Coshoc-
ton, Ohio.

HELL'S HOLE. (6 reels). Star, Charles
Jones. Here is a picture that will make any
exhibitor money that needs action. Did
good business on it in spite of being blown
up on this subject once. A shame Fox cannot
give better distribution service, as pictures
are good and will make money if exhibitors
can get them when booked. Moral tone good
but it is doubtful for Sunday. Had good at-
tendance. Draw suburban class in city of
77,000. Admission 10-20. William A. Leucht,
Jr., Savoy Theatre (475 seats), St. Joseph,
Missouri.

IF WINTER COMES. (10 reels). Star,
Percy Marmont. Very fine production, but
too long. Could have left off two thousand
feet of the introduction and made a better
picture of it. Moral tone good and it is suit-
able for Sunday. Had poor attendance. Draw
all classes in town of 2,000. Admission
fifteen cents. J. H. Fetty, Red Wing The-
atre (300 seats), Laural, Maryland.

.IF WINTER COMES. (10 reels). Star,
Percy Marmont. Patrons all liked it. Draw
a high class audience. Big business for six

DOROTHY DEVORE
Who is starred in Hodkinson's latest, "Hold
Your Breath."

days. Moral tone good and it is suitable for
Sunday. Had extra big attendance. Draw
mixed class in city of 36,000. Admission 25-
35. C. D. Buss, Strand Theatre (700 seats),
Easton, Pennsylvania.

LADIES TO BOARD. (6,100 feet). Star,
Tom Mix. Good. Advertised as special and
whipped it over big. Pleased all who saw
it. Moral tone good and it is suitable for
Sunday. Had good attedance. Draw small
town and farmer class in town of 450. Ad-
mission 10-25, 15-35. A. F. Thomas, Pastime
Theatre (350 seats), Almyro, Arkansas.

LES MISERABLES. (9,000 feet). Star
east. A very fine piece of work. Character
portrayal of Farnum is a classic. Moral
tone high and it is fine for Sunday. Had
good attendance. Draw all classes in town
of 3,200. Admission 10-20-30. Charles Lee-
hyde, Grand Theatre (500 seats), Pierre,
South Dakota.

LONE STAR RANGER. (5,259 feet). Star,
Tom Mix. Picture not finished. Suitable for
Sunday. Had good attendance. Draw high
class in city of 10,000. Admission 10-25.
Paul Bancroft, Pastime Theatre (500 seats),
Coshocton, Ohio.

MAN'S MATE. (6 reels). Star, John Gil-
bert. John Gilbert did creditable work in
this program picture, which drew only a
very small patronage. Attendance generally
is very poor, not because of Lent, however,
but because of wanting interest in pictures
except of those of unusual value, and even
these have a hard time holding up the at-
tendance of former ordinary plays. Town of
1,022. Admission 10-30, 20-40, on specials.
H. S. Stansel, Ruleville Theatre (240 seats)
Ruleville, Mississippi.

MONNA VANNA. (9 reels). Star cast.
To my mind this is the worst picture I have
ever shown. Some of my audience walked
out. It cost me big money, and failed to
please anyone. Moral tone okay and it is
suitable for Sunday. Had poor attendance.
Draw all classes in town of 1,500. Admission
10-30, 20-40 on specials. F. E. Whitney,
Albany Theatre (250 seats), Albany, Texas.

NERO. (11,000 feet). Star cast. Too long.
Played it Christmas night to fair crowd.
Charged 15-35 admission. Draw town and
country class in town of 700. Admission 10-
25. J. B. Carter, Electric Theatre (250 seats).
Browning, Missouri.

NO MOTHER TO GUIDE HER. (7,000

feet). Star, Genevive Tobin. Good picture
of its kind, but lost me money. Bad weather
knocked my business out during December,
January, February and March and I haven't
got them started to coming again. Moral
tone good. Attendance, not as good as ex-
pected. Draw town and country class in
town of 700. Admission 10-25. J. B. Carter,
Electric Theatre (250 seats), Browning,
Missouri.

NORTH OF HUDSON BAY. (6 reels).
Star, Tom Mix. Dear friends, please listen
to me and buy this picture because it will
make you some money. Draw common class
in town of 7,500. Admission 10-25. Otis
Woodring, Palace Theatre (800 seats),
Blackwell, Oklahoma.

NOT A DRUM WAS HEARD. (4,823 feet).
Star, Charles Jones. A terrible title that
drew nothing and yet a picture that pleased
those who came. Nothing big, strictly pro-
gram, consider that in purchase, but you can
rely on this being received okay where they
like "Westerns." Had poor attendance.
Used usual advertising. Draw health seek-
ers and tourists. Dave Seymour, Pontiac The-
atre Beautiful, Saranac Lake, New York.

SILENT COMMAND. Star cast. A good
picture full of thrills and plenty of action.
It is sure to please. I paid too much for it,
and together with bad weather it lost me
money, but am going to play it again. Moral
tone good and it is suitable for Sunday. Had
poor attendance. Draw all classes in town
of 1,500. Admission 10-30, 20-40 on specials.
P. E. Whitney, Albany Theatre (250 seats),
Albany, Texas.

SHADOW OF THE EAST. (5,874 feet).
Star, Prank Mayo. This picture was a dis-
appointment to many, and failed to register
either at the box office or on the screen. The
Oriental theme, since the shiek, has had
many angles and twists, and as one lady
patron expressed it, "This is just another
Oriental play." We certainly do not rate
this above a program release, although it is
marketed as a special and the rental indi-
cates it is extra special. Town of 1,022. Ad-
mission 10-30, 20-40, on specials. H. S. Stan-
sel, Ruleville Theatre (240 seats), Ruleville,
Mississippi.

SIX CYLINDER LOVE. (7 reels). Star
cast. Cannot say much for this picture.
People walk away from it. Had good
weather but not a good crowd. Draw com-
mon class in town of 7,600. Admission 10-
25. Otis Woodring, Palace Theatre (800
seats), Blackwell, Oklahoma.

SIX CYLINDER LOVE. (7 reels). Star
cast. Only fair. Something lacking. The

Released May 25, 1924— Now Booking

YQlftt BREATH

an Al Christie Feature ~teith

Sorothy Devore
aker Hiers , Tully Marshall,
Jjwmic Adams Priscilla Bonner
tmJ Jimmie Harrison

HODKINSON RELEASE

Season WU'W THrtg First-Bun Pictures

294

MOVING PICTURE WORLD

May 17, 1924

gang didn't like it much. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw mixed class in city of 36,-
000. Admission" 25-35. O. D. Buss, Strand
Theatre (700 seats), Easton, Pennsylvania.

SKIDPROOF. (5,565 feet). Star, Charles
Jones. Excellent. The best Buck Jones pic-
ture I have ever played. Moral tone okay.
Had fair attendance. Draw town and coun-
try class in town of 700. Admission 10-25.
J. B. Carter, Electric Theatre (250 seats),
Browning, Missouri.

SOITH SEA LOVE, (4,188 feet). Star,
Shirley Mason. Fair picture, pleased seventy-
five per cent. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
rural and city class in town of 1,300. Ad-
mission 10-20. A. Kenss, Community The-
atre (500 seats), New Athens, Illinois.

STEPPING FAST. (4, 60S feet). Star, Tom
Mix. I enjoyed this as much as any Mix
picture in a long time. It should please any
audience that likes Mix's style. Had good
attendance. Draw working class in town of
4,000. Admisison fifteen cents. Mitchell
Conery, I. O. O. F. Hall (230 seats), Green
Island, New York.

TEMPLE OF VENUS. (8,000 feet). Star
cast. Not a good show but did a fine busi-
ness and the patrons liked it. Under water
stuff good. Moral tone good but it is not
suitable for Sunday. Had fair attendance.
Draw mixed class in city of 36,000. Admis-
sion 25-35. C. D. Buss, Strand Theatre (700
seats), Easton, Pennsylvania.

THREE JIJU'S AHEAD. (4,854 feet).
Star, Tom Mix. An exceptionally good Mix
picture. Will almost bring the Mix fans out
of their chairs. Moral tone good and it is
suitable for Sunday. Had fair attendance.
Draw town and rural class in town of 1,028.
Admission 10-22, 13-27. W. C. Geer, Princess
Theatre (175 seats), Vermont, Illinois.

VAGABOND TRAIL. (4,302 feet). Star,
Charles "Buck" Jones. A fair picture, but
Buck does not go here unless they put him
in a western. Moral tone good and it is suit-
able for Sunday. Had good attendance.
Draw railroad class and miners in town of
3,000. Admission 10-35. Giles Master, Strand
Theatre (700 seats), Gallup, New Mexico.

VILLAGE BLACKSMITH. (8 reels). Star
cast. This is great. Pleased one hundred
per cent. Book it if you can buy it right.
Moral tone good and is suitable for Sunday.
Had good attendance. Draw small town and
farmer class in town of 450. Admission 10-
25, 15-35. A. F. Thomas, Pastime Theatre
(350 seats), Almyra, Arkansas.

Goldwyn

BE MY WIFE. (5 reels). Star, Max len-
der. An extra good comedy, old but got good
print. This is just as good as Lloyd's five
reelers and one-fifth the price. Get it and
boost it. Moral tone good but it is not suit-
able for Sunday. Had good attendance.
Draw small town and country class in town
of 800. Admission 10-20-25. Firkins and
Daws, Crystal Theatre (200 seats), Moravia,
Iowa.

ENEMIES OF WOMEN. (10,901 feet). Star,
Lionel Barrymore. Took the greatest flop

This Is YOUR
Department

with that one ever taken with a so-called
special. Personally I consider it a very good
picture. But the public thought otherwise.
The title was against it and its Latin charac-
terizations too foreign to an American audi-
ence in a small town. City of 110,000. Ad-
mission 10-20. Al. C. Werner, Royal Theatre
(500 seats), Reading, Pennsylvania.

GOLDEN DREAMS. (5 reels). Star cast.
A Zane Grey story not quite as good as some
of the rest, but is fair and pleases most of
them. Old but got good print and price
right. Moral tone good and it is suitable for
Sunday. Had fair attendance. Draw small
town and country class in town of 800. Ad-
mission 10-20-25. Firkins and Laws, Crystal
Theatre (200 seats), Moravia, Iowa.

GRAND LARCENY. (5,227 feet). Star
cast. Just a program picture. Moral tone
okay and it is suitable for Sunday. Attend-
ance good on account of it being Saturday.
Draw all classes in town of 1,800. Admission
15-20, 15-25. Miss Zelma Campbell, Colonial
Theatre (450 seats), Moulton, Iowa.

GREEN GODDESS. (9,100 feet). Star,
George Arliss. Very well acted play, but
this style feature is not a good puller for a
small town. Patrons do not appreciate
Arliss as an actor. Had fair attendance.
Draw mixed class in town of 1,800. Admis-
sion twenty-five cents. Fred S. Widener,
Opera House (492 seats), Belvidere, New
Jersey.

LAST MOMENT. (6 reels) Star, Doris
Kenyon. Opinions sharply divided. Some
praised as a good picture, others rated it
below the average. Box office results below
"average. City of 110,000. Admission 10-20.
Al. C. Werner, Royal Theatre, Reading.
Pennsylvania.

LITTLE OLD NEW YORK. (10,000 feet).
Star, Marion Davies. We enjoyed the best
business in months on this- Came within a
few dollars of our record. Used a perambu-
lator representing the old Claremont to ex-
cellent advantage. Also used trailer one
week in advance. Moral tone okay and it is
suitable for Sunday. Had splendid attend-
ance. Draw general class in town of 3,000.
Admission 10-35, regular, 25-50, special. W.
B. Renfroe, Dream Theatre (600 seats),
Sedro-Woolley, Washington.

MAD LOVE. (5,518 feet). Star, Pola
Negri. This is a fairly good picture. Pola
draws good, but the endings of her pictures
are not liked. Moral tone fair but It is not
suitable for -Sunday. Had good attendance.
Draw all classes in town of 750. Admission
15-30. George J. Mahowald, Alhambra The-
atre (250 seats), Garrison, North Dakota.

MAN FROM LOST RIVER. (6,694 feet).
Star. House Peters. A well liked production
from the novel by the same name. Print in

good condition and the price reasonable.
Moral tone okay. Had good attendance.
Draw all classes in town of 1,800. Admis-
sion 15-20, 15-25. Miss Zelma Campbell,
Colonial Theatre (450 seats), Moulton, Iowa.

NAME THE MAN. (8 reels). Star, Mae
Bush. Splendid picture that seemed to please
everybody. No kicks. Bought right and
made some profit. Moral tone okay and it is
suitable for Sunday. Had good attendance.
Draw common everyday Americans in town
of 1,800. Admission 10-30. R. Keehn, Keehn
Theatre (25o seats), Lebanon, Oregon.

RAGGED EDGE. (6,800 feet). Star cast.
A bit draggy but in spite of that went over
fairly well. Just another program picture.
City of 110,000. Admission 10-20. Al. C.
Werner, Royal Theatre (500 seats), Reading,
Penns> Ivauia.

RAGGED EDGE. (7 reels). Star cast.
Just fair. Too long. Two reels less would
help. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
small town and country class in town of
800. Admission 10-20-25. Firkins and Laws,
Crystal Theatre (200 seats), Moravia, Iowa.

RED LIGHTS. (6,841 feet). Star cast.
Ran this during Holy Week, and in spite of
that drawback did well with it. Good pic-
ture for small town audience. Personally, I
don't think much of it, but as my patrons do,
I should worry. City of 110,000. Admission
10-20. Al. C. Werner, Royal Theatre, Read-
ing, Pennsylvania.

RED LIGHTS. (6,841 feet). Star, Marie
Prevost. Title good. Fast moving melo-
drama similar to the stage play, "The Bat."
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw all classes
in suburban town. Admission 10-20. C. H.
Douglass, Realart Theatre (500 seats), Los
Angeles, California.

RED LIGHTS. (6,841 feet). Star cast.
For a spooky audience this is a good one.
The only objection to Goldwyn-Cos.nopolitan
is that you cannot count on film service.
Some good, some rotten. Draw merchants
and family class in town of 1,800. Admission
20-25-40. J. W. Watts, Strand Theatre (250
seats), Williarnston, North Carolina.

REMEMBRANCE. (5,650 feet). Star cast.
Not a special, but pleased about seventy per
cent. I really expected more myself. Gilling-
water as "Pop" very good. Photography
good. Moral tone O. K. and it is suitaoic
for Sunday. Had excellent attendance. Draw
rural and small town class in town of 286.
Admission 10-25. R. K. Russell, Legion Thea-
tre (136 seats), Cushing, Iowa.

RENDEZVOUS. (7 reels). Star, Conrad
Nagel. This picture got by. Nothing more.
It might have been a corker but some-
body's foot slipped somewhere. Personally
would say it was a good program picture.
No better. It should be bought strictly at
program price. Used mailing list, etc. Had
fair attendance. Draw health seekers and
tourists. Dave Seymour, Pontiac Theatre
Beautiful, Saranac Lake, New York.

RENO. (7 reels). Star cast. This is a
good picture, but the public does not like
to be preached to on the screen. Moral tone
good, but it is not suitable for Sunday. Had
poor attendance. Draw all classes in sub-
urban town. Admission 10-20. C. H. Doug-
lass, Realart Theatre (500 seats), Los
Angeles, California.

SIN FLOOD. (6,500 feet). Star cast. They
liked this. Very heavy with small comedy
relief though. Folks want to laugh. Moral
tone fine and it is suitable for Sunday. Draw
farming class in town of 600. Admission
15-25. C. C. Kluts, Glades Theatre (200
seats), Moore Haven, Florida.

SIX DAYS. (8,010 feet). Star cast. Very
much disappointed in this one. No one seemed
to care particularly for it. Just a nice pic-
ture, that's all. Had no drawing power and
attendance was only what my regular pro-
gram picture would bring. City of 110.000.
Admission 10-20. Al. C. Werner. Royal
Theatre, Reading, Pennsylvania.

SIX DAYS. (8,010 feet). Star, Corinne
Griffith. An excellent production that was
well liked here. Everyone well pleased with
it and the Goldwyn company makes a fair
price on it for small towns. Moral tone okay*
and it is suitable for Sunday. Had fair at-
tendance. Draw miners and farmers in town

National Release Date, June 15,
1924— Now Booking

£)he Wonder
Picture qf
the year

H0DK1NSON RELEASE
isacon (924-1925 Thirh, f^t-Om Raws

May 17, 1924

MOVING PICTURE WORLD

295

of 600. Admission 10-28. John Russell, Rus-
sell Theatre (250 seats), Matherville, Illinois.

STEADFAST HEART. (7 reels). Star cast.
Just a progTam picture. Will please if your
audience isn't too critical. Ours is mixed
and we heard many criticisms for and
against. Moral tone okay, but it is a better
week day picture. Had good attendance.
Draw general class in town of 3,000. Ad-
mission 10-35, regular, 25-50, special. W. B.
Renfroe, Dream Theatre (600 seats), Sedro-
Woolley, Washington.

STRANGER'S BANQUET. (8,531 feet).
Star cast. A very excellent production.
Neilan's pictures have always been a good
drawing card here. Moral tone okay and it
Is suitable for Sunday. Had good attend-
ance. Draw all classes in town of 750. Ad-
mission 15-30. George J. Mahowald, Alham-
bra Theatre (250 seats), Garrison, North
Dakota.

UNDER THE RED RODE. (12,000 feet).
Star cast. Another "million dollar" produc-
tion. Big sets, big mobs, etc. Our patrons
would not consider it and stayed away. Had
poor attendance. Draw good class in city of
30,000. Admission thirty-three cents. Frank
Vesley, National Theatre (950 seats), Stock-
ton, California.

UNSEEING EYES. (8,500 feet). Star cast.
A picture with so many inconsistencies, it's
not entertainment. We are wholly familiar
with snow conditions in this region and
when we see heroine and hero roaming
around in the snow, in the midst of a bliz-
zard, we know it can't be done. Further-
more, a town that gets eight months of snow
a year is pretty well "fed up" on the feathery
flakes without seeing so much of it on the
screen. A program picture and hardly that.
Used everything- for advertising. Had poor
attendance. Dave Seymour, Pontiac Theatre
Beautiful, Saranac Lake, New York.

WATCH YOUR STEP. (4,713 feet). Star,
Cullen Landis. Good picture for small thea-
tre. Good attendance. Draw all c'uisses in
town of 1,800. Admission 15-20. J. Neal
Lonigan, Colonial Theatre (450 seats), Muul-
ton, Iowa.

Hodkinson

AFFINITIES. (5,700 feet). Star, Colleen
Moore. A dandy little comedy drama that
pleased. It is replete with comedy and has a
fair story. Buy this as a program picture.
Moral tone excellent but a little weak for
Sunday showing. Had average attendance.
Draw neighborhood class in city of 80,000.
Admission 10-15. M. F. Meade, Olive Theatre
(450 seats), St. Joseph, Missouri.

DOWN TO THE SEA IN SHIPS. (7,100 feet).
Star cast. Great picture of its kind. Did not
do much with it. Can make money with this
If you tie up with schools. Don't pay too
much for it. Moral tone great and it is suit-
able for Sunday. Had fair attendance. Draw
farmers and town class in town of 3,500. Ad-
mission 10-25. G. A. Peterson, Lyric Theatre
(250 seats), Sayre, Oklahoma.

DRIVIN' FOOL. (5,800 feet). Star, Wallace
Van. Very good picture but will not com-
pare in any way with Wallace Reid's race
pictures. Moral tone okay and it is suitable
for Sunday. Had good attendance. Draw
small town class in town of 3,300. Admission
20-35. P. L. Vann, Opera House (650 seats),
Greenville, Alabama.

DRIVIN' FOOL. (5,800 feet). Star, Wally
Van. Very pleasing comedy drama with ac-
tion. The idea is old, like Reid's auto pic-
tures. Three days to good business. Moral
tone good and it is suitable for Sunday. Draw
all classes in city of 35,000. Admission 25-35.
C. D. Buss, Strand Theatre (700 seats), Eas-
ton, Pennsylvania.

OLD FOOL. (6,147 feet). Star cast. Great, a
money maker here. Buy it right and you can
clean up. Had good attendance. Draw farm-
ers and town class in town of 3,500. Ad-
mission 10-25. G. A. Peterson, Lyric Theatre
(260 seats), Sayre, Oklahoma.

SLIM SHOULDERS. (6,050 feet). Star, Irene
Castle. Only a vehicle to show off Irene
Castle's ability to wear pretty clothes and
we got it old to interest the ladies. Moral
tone neutral and it is suitable for Sunday.
Had small attendance. Draw neighborhood
Class in city of 80,000. Admission 10-15. M.
P. Meade, Olive Theatre (450 seats), St.
Joseph, Missouri.

Keep the Pages

GOING BIG and
GROWING BIGGER

U. P. TRAIL. (7 reels). Star, Roy Stewart.
An old greybeard picture that pleased one
hundred percent. If your fans like action
stories of the old west and you can get a
good print, don't fail to book this one. Film
I got was a little jumpy in places and some
of it was missing, but it sure did live up to
past reports. Advertised it strongly as a
Zane Grey story with oodles of action, and
the results were gratifying. Not suitable for
Sunday. Had good attendance. Draw general
class in town of 1,000. Admission 10-25, 15-35.
H. H. Hedberg, Amuse-U Theatre, Melville,
Louisiana.

Metro

FOG. (6,500 feet). Star cast. Very good
picture. Pleased everyone. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw all classes in town of 2,000.
Admission fifteen cents. J. H. Fetty, Red
Wing Theatre (300 seats), Laurel, Maryland.

FORGOTTEN LAW. Star, Milton Si!ls. A
very good picture with a lesson. However,
this is not up to the standard set by some
of Sill's previous pictures. Moral tone okay.
Had good attendance. Draw all classes in
town of 1,800. Admission 15-20, 15-25. Miss
Zelma Campbell, Colonial Theatre (450
seats), Moulton, Iowa.

FRENCH DOLL. (7,028 feet). Star, Mae
Murray. Very poor story. Plenty of Mae
Murray, elaborate gowns, but when will
Leonard get wise that people would like to
see something different? Like all Murray's.
Too much dance. Comments of our patrons
decidedly mixed. Majority not very com-
plimentary. Moral tone good and it is suit-
able for Sunday. Had fair attendance.
Draw all classes in town of 3,500. Admission
10-28. S. Spicer, Miami Theatre (450 seats),
Franklin, Ohio.

HELD TO ANSWER. (5,601 feet). Star
cast. When you play this one you had bet-
ter have a good short subject or you will
have kicks. If you have this one booked and
intend to show it, we would advise no ad-
vertising. These kind of pictures ought to
be discarded, as they do not help anyone,
for there is absolutely nothing in it that
could be classed as geod entertainment. Had
poor attendance. P. A. Preddy, Elaine The-
atre, Sinton, Texas.

HELD TO ANSWER. (5,601 feet). Star
cast. Splendid picture from every angle
house. Peters stands out like the rock of
Gibraltar. Good picture for any theatre.
Moral tone excellent and it is suitable for
Sunday. Had fair attendance. Draw all
classes in town of 3,500. Admission 10-28. S.
Spicer, Miami Theatre (450 seats), Franklin,
Ohio.

LONG LIVE THE KING. (9,361 feet).
Star, Jackie Coogan. Splendid picture.
Played this immediately after "Little Old
New York," on which we did such good
business, and brought them back to almost
as big a box office return. Used lots of
paper. Had good attendance. W. B. Renfroe,
Dream Theatre (600 seats), Sedro-Woolley,
Washington.

MAN LIFE PASSED BY. (6,208 feet).
Star cast. A rather fair program picture
with a blend of happiness and sadness which
seemed to please our patrons, and we felt
that they were rather satisfied with the
show, which included a fairly good comedy.
Town of 1,022. Admisison 10-30, 20-40, on
specials. H. S. Stansel, Ruleville Theatre
(240 seats), Ruleville, Mississippi.

PEACOCK ALLEY. (7,500 feet). Star,
Mae Murray. Print absolutely rotten. Moral
tone weak. Too few clothes and too much
shimmying. Advertised heavy. Patrons
disappointed. Not suitable for Sunday. Had
fair attendance. Draw small town and
farmer class in town of 450. Admission 10-
25, 15-35. A. F. Thomas, Pastime Theatre
(350 seats), Almyra, Arkansas.

PEG O' MY HEART. (7,100 feet). Star,
Laurette Taylor. A good comedy drama of
the Irish type. Miss Taylor proves her abil-'
ity as an actor and she is well supported.
Moral tone good and it is suitable for Sun-
day. Draw small town class in town of
1,500. W. T. Waugh, Empress Theatre,
Grundy Center, Iowa.

PRISONER OF ZENDA. (10,467 feet).
Star cast. A real good picture that pleased a
small audience. Acting of Stone best he has
done in a long time. He is ably supported
by an all star cast. It is a trifle long but
will please. Moral tone good and it is suit-
able for Sunday. Draw small town class in
town of 1,500. W. T. Waugh, Empress The-
atre, Grundy Center, Iowa.

QUINCY ADAMS SAWYER. (7,500 feet).
Star cast. While this contains much of the
so-called "hokum," yet that seems to be what
the people like. Personally, I enjoyed this
as much as "Way Down East," even if the
amount of money that changed hands was
less. The cast of stars alone ought to com-
mand the attention of the public, and, once
in, they're going to be entertained. Had
good attendance. Chas. W. Lewis, I. O. O. F.
Hall (225 seats). Grand Gorge, New York.

SCARAMOUCHE. (9,600 feet). Star cast.
Good for any house. One of the best pic-
tures made. We increased our prices to
fifty-five cents top, and we had no trouble to
get it. Moral tone good and it is suitable for
Sunday. Had good attendance. I. M. Hirsh-
blond, Traco Theatre, Tom's River, New
Jersey.

SCARAMOUCHE. (9,600 feet). Star cast.
Splendid direction, splendid acting, marvel-
ous sets and photography, but the consensus
of opinion of our patrons seemed to be "we
have seen so many stories almost exactly
like it." Used everything in the catalogue
to put this around, but it didn't work. Moral
tone good and it is suitable for Sunday. Had
poor attendance. Draw general class in
town of 3,000. Admission 10-35, regular, 25-
50, special. W. B. Renfroe, Dream Theatre
(600 seats), Sedro-Woolley, Washington.

SHOOTING OF DAN McGREW. (6,318
feet). Star cast. Excellent. Well directed

Released June 22, 1924 — Now Booking

296

MOVING PICTURE WORLD

May 17, 1924

and wonderfully acted. Plenty of action and
everything. Moral tone okay and It is suit-
able for Sunday. Had fair attendance. Draw
railroad class in town of 3,500. Admission
10-25, 15-30. Wilcox and Witt, Strand The-
atre, Irvine, Kentucky.

Paramount

SIREN CALL. (5,417 feet). Star, Dorothy
Dalton. This is a good program picture
which will please most people. The plot of
the pla,y is good. Moral tone good and it is
suitable for Sunday. Had good attendance.
W. J. Denney, Electric Theatre (250 seats),
Lowry City, Missouri.

SECOND CHAPTER SPEEJACKS. (Para-
mount). This is one picture you need not be
afraid to play any time. Everybody who saw
It liked it. We played it in two chapters. I.
M. Hirshblond, Traco Theatre, Tom's River,
New Jersey.

STEPHEN STEPS OUT. (5,152 feet). Star,
Douglas Fairbanks, Jr. Did a very good bus-
iness and pleased. Moral tone good and It
Is suitable for Sunday. Had good attendance.
Draw mixed class in city of 10,000. Admis-
sion 25. Albert Nadeau, Bluebird Theatre
(750 seats), Anaconda, Montana.

STEPHEN STEPS OUT. (5,152 feet). Star,
Douglas Fairbanks, Jr. Just a very ordinary
program picture that will not draw. I would
advise you to pass this one up. Moral tone
okay and it Is suitable for Sundaq. Had poor
attendance. Draw all classes In town of
1,500. Admission 10-30, 20-40 on specials. F.
E. Whitney, Albany TTieatre (250 seats), Al-
bany, Texas.

STRANGER. (6,660 feet). Star cast. A
very good picture. Not a special, but should
be played in the better class houses. Moral
tone good and it is suitable for Sunday. At-
tendance 325 (two days). T. W. Young, Fran-
ces Theatre, Dyersburg, Tennessee.

THREE LIVE GHOSTS. (5,784 feet). Star
cast. Good average program picture. Buy at
program prices. Moral tone okay. Had aver-
age attendance. Draw all classes in town of
4,000. Admission 10-20-30. C. T. Meisburg,
Harrodsburg Opera House (600 seats), Har-
rodsburg, Kentucky.

THREE WORD BRAND. (6,638 feet). Star,
William S. Hart. Think this is the best Hart
we have played. Starts off in "Covered
Wagon" style, but changes Into a Western
political drama, containing moments of com-
edy. In fact, ought to please even the women,
who are usually not very partial to Westerns.
Moral tone good but it is not suitable for
Sunday. Had good attendance. Draw rural
class in town of 300. Admission 20-30, spe-
cials 22-39. Charles W. Lewis, I. O. O. F.
Hall (225 seats), Grand Gorge, New York.

TO THE LADIES. (6,268 feet). Star, Tom
Mix. Good picture, full of high class humor,
but did not dray for us. Moral tone good and
It is suitable for Sunday. Had poor attend-
ance. Draw mixed class in city of 10,000.
Admission 25. Albert Nadeau, Bluebird The-
atre (750 seats), Anaconda, Montana.

VALLEY OF SILENT MEN. (6,491 feet).
Star cast. Good picture and brought out a

Your Tips Help

"Straight From the Shoulder has given
me many tips, so will pass mine along.
Wish you all luck in doubling space." —
W. B. Renfroe, Dream Theatre, Sedro-
Wooley, Washington.

"I have been following your weekly
and I am pleased about exhibitors tell-
ing their stories so the small town ex-
hibitor won't get stuck." — J. E. Panora,
Winsted Opera House, Winsted, Con-
necticut.

"Just thought I'd drop a line and let
you know that though I'm a thousand
miles from nowhere I sure do like to read
Straight From the Shoulder Reports and
figure they help a lot in picking the good
ones." — W. A. Popham, Elite Theatre,
Kamsack, Sask., Canada.

good house. Draw all classes In town of 400.
Admission 15-25. F. M. Croop, Crescent The-
atre (200 seats), Leonardsvllle, New York.

VALLEY OF SILENT MEN. (6,491 feet).
Star, Alma Rubens. The name of the author
helped the attendance, but it is nowhere near
as good as some of the other Curwood stories.
Nevertheless, our people enjoyed It, and it is
worth booking, as a program picture. Moral
tone fair but it is not suitable for Sunday.
Had good attendance. Draw rural class In
town of 300. Admission 20-30, specials, 22-
39. Charles W. Lewis, I. O. O. F. Hall, (225
seats), Grand Gorge, New York.

WHAT'S YOUR HURRY. Star, Wallace
Reid. Good production but the producers
should realize that these productions won't
draw owing to the star's death, that is In
small towns. Attendance, below average.
Draw rural and small town classes in town
of 1,500. Admission 10-22-25. T. W. Can-
non, Majestic Theatre, Greenfield, Tennessee.

Pathe

DR. JACK. (4,700 feet). Star, Harold Lloyd.
We kept shy of this picture due to the fact
that we received such a rotten print on
"Granma's Boy." The. physical condition of
this picture was little better and the best
of it they want It all. We are through with
them for some time to come. The picture
itself Is very good judging by what little we
saw. Moral tone okay and it is suitable for
Sunday. Had good attendance. Draw rural
class in town of 900. Admission 15-25. Co-
lumbia Theatre (250 seats), Columbia, North
Carolina.

KING OF WILD HORSES. (5 reels). Star
cast. Here Is a novelty that should be wel-
comed by all exhibitors. It Is one of
those freak pictures that make 'em talk,
with the result that everybody wants to see
this attraction. "That is Different." Moral
>ne okay and it is suitable for Sunday. Had

Released July 13, 1924 —Now Booking

HARRY CAREY

c^ (Ttger •

1 Inompson

J\ HUNT STROM BE RQ PRODUCTION

HODKINSON RELEASE i£X^22

big attendance. Al. Hamilton, Rialto Thea-
tre, South Norwalk, Connecticut.

SAFETY LAST. (6,400 feet). Star, Harold
Lloyd. Prints rotten. Salesman guarantee
prints to be good. Don't book this as you
can't get it through machine. Rotten, such
junk should be burned. Draw farmers and
town class in town of 3,500. Admission 10-
25. G. A. Peterson. Lyric Theatre (260
seats), Sayre, Oklahoma.

Preferred

APRIL SHOWERS. (6,350 feet). Star, Col-
leen Moore. A nice little picture. Not a big
feature, but above an ordinary program pic-
ture. Moral tone good and it is suitable for
Sunday. Draw farmers and merchants In
town of 1,650. Mrs. J. B. Travelle, Elite The-
atre, Placervllle, California.

BROKEN WING. (6,216 feet). Star, Ken-
neth Harlan. This picture took well here.
Nothing big, but a very good production.
Moral tone okay. Had good attendance.
Draw working class in town of 4,000. Admis-
sion 15. Mitchell Conery, I. O. O. F. Hall
(225 seats), Green Island, New York.

BROKEN WING. (6,216 feet). Star cast. A
splendid picture. Gave entire satisfaction.
Xot a big picture, but a most pleasing one.
Moral tone good and it Is suitable for Sun-
day in some places. Draw mixed class In
town of 4,500. Admission 10-30. M. C. Kel-
logg, Homestake Theatre (800 seats), Lead,
South Dakota.

BROKEN WING. (6,216 feet). Star, Miriam
Cooper. A great comedy picture and one
laugh after another. Pleased everybody. This
picture will go good any place. Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw railroad class and miners
in town of 3,000. Admission 10-35. Giles
Master, Strand Theatre (700 seats), Gallup,
New Mexico.

BROKEN WING. (6,216 feet). Star cast.
Fair story. Can't figure out how Kenneth
repaired his flying machine or where he se-
cured the parts for replacement. However,
if your audience does not look too close they
will like it. Suitable for Sunday. Had fair
attendance. Admission 20-30-40. Lewis Isen-
berg, Elmwood TTieatre (1,600 seats), Buffalo,
New York.

GIRL WHO CAME BACK. (6,100 feet).
Star cast. A very good, true to life picture
with pleasing results. Everyone satisfied.
Moral tone okay and it is suitable for Sun-
day. Had poor attendance. Draw railroad
class in town of 805. Admission 15-25. G. W.
Hughes, Hughes Theatre (150 seats), New
Haven, Missouri.

MOTHERS-IN-LAW. (6,725 feet). Star,
Gaston Glass. A picture that should have
brought good results, but was a big flop. Not
the kind for our house. Moral tone okay and
it Is suitable for Sunday. Had awful attend-
ance. Draw working class in town of 4,000.
Admission 15. Mitchell Conery, I. O. O. F.
Hall (225 seats), Green Island, New York.

MOTHERS-IN-LAW. (6,725 feet). Star
cast. Pleasing story. No fault to find. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Admission 20-30-40. Lewis
Isenberg, Elmwood Theatre (1,600 seats),
Buffalo, New York.

MOTHERS-IN-LAW. (6,725 feet). Star
cast. Above the average drama. Settings
very good, well cast. About as good as many
of Paramount's so-called specials. Moral
tone okay and It is suitable for Sunday. Had
poor attendance. Draw local and transient
class in town of 1,200. Admission 10-30. Leo
Peterson, Iris Theatre (600 seats), Belle
Fourche, South Dakota.

SHADOWS. (7,040 feet). Star, Lon Chaney.
An old picture, but very clever. Lon Chaney
at his best. Teaches a good moral. Moral
tone good and it Is suitable for Sunday. Draw
farmers and merchants in town of 1,660. Mrs.
J. B. Travelle, Elite Theatre, Placervllle, Cali-
fornia.

VIRGINIAN. (8,010 feet). Star cast. An-
other book story that proved to be popular.
Did good business and pleased the people at
slight raise In admission prices. Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw farming class In town of
1,500. Admission 10-30. 25-50. J. A. Harvey,
Jr., Strand Theatre (280 seats), Vacavllle,
California.

May 17, 1924

MOVING PICTURE WORLD

297

VIRGINIAN. (8,010 feet). Star, Kenneth
Harlan. Above the average Western drama.
Drew well with my audiences. Moral tone
okay and it is suitable for Sunday. Attend-
ance 485. Draw trancient and laboring class
in city of 55,000. Admission 10-20. Fred. P.
Hoenschelder, Gem Theatre (485 seats),
■ Wichita Falls, Texas.

Selznick

DAUGHTERS OF TO-DAY. (7 reels). Star,
Patsy Ruth Miller. Very spicy picture. Drew
good crowds. Had good attendance. Draw
high class in city of 18,000. Admission 10-25.
J. T. Bangert, Orpheum Theatre (1,080 seats),
Okmulgee, Oklahoma.

LOVE IS AN AWFUL THING. (6,500 feet).
Star, Owen Moore. A rather good comedy.
Went over for us. Moral tone good. Had
good attendance. Draw small town and coun-
try class in town of 2,000. Admission 10-25.
Wallis Brothers, Isis Theatre (250 seats),
Russell, Kansas.

MODERN MATRIMONY. (5 reels). Star,
Colleen Moore. Rather flat. Not enough ac-
tion for a Moore picture. Moral tone good.
Had fair attendance. Draw small town and
country class in town of 2,000. Admission 10-
25. Wallis Brothers, Isis Theatre (250 seats),
Russell, Kansas.

United Artists

HIRTH OF A NATION. Star, Henry B. Wal-
thall. Went over good. From the applause
when the K. K. K. appeared I think my
audience consisted chiefly of them. Did bet-
ter than five years ago. Suitable for Sunday.
Had fair attendance. Admission 20-30-40.
Lewis Isenberg, Elmwood Theatre (1,600
seats), Buffalo, New York.

HILLBILLY. (5,734 feet). Star, Jack Pick-
ford. Jack Pickford never had a better story.
He will be a drawing card if they put him In
the right picture. "The Hill Billy" will
please. It's up to us to get them in and it is
not hard to do it with this one. Moral tone
good and it is suitable for Sunday. Had very
good attendance. Draw good class in city of
30,000. Admission 33. Frank Vesley, National
Theatre, Stockton, California.

HILLBILLY. (5,734 feet). Star, Jack Pick-
ford. The writer sat in the audience on the
second night of this picture just to watch the
faces of the audience. I get a kick out of
sitting and watching the audience on really
good pictures. This is easily Jack Pickford's
best characterization. To every exhibitor
who played "Tol'able David" successfully
we say get this one by all means. The price
is right, too. Moral tone good and it is suit-
able for Sunday. Had very good attendance.
Draw farmers in town of 2,000. Admission
10-35. P. A. Preddy, Elaine Theatre (374
seats), Sinton, Texas.

IRON TRAIL. (6 reels). Star, Reginald
Denny. Not new, but an excellent picture in
every way. Price is reasonable. Suitable for
Sunday. Draw neighborhood class in city of
200,000. Admission 10-20. J. E. Kirk, Grand
Theatre (500 seats). Omaha. Nebraska.

MAN WHO PLAYED GOD. (5,855 feet).
Star, George Arliss. Good moral. Good act-
ing, but my people didn't like it especially.
I considered it good. Moral tone fine and it
is suitable for Sunday. Had poor attendance.
Draw small town class in town of 1,269. Ad-
mission 10-25, 25-35. S. G. Harsh, Princess
Theatre (249 seats), Mapleton, Iowa.

ONE EXCITING NIGHT. (11,000 feet).
Star cast. A great thriller and will draw,
but entirely too long a show. People got
tired and walked out. Moral tone good, but
it is not suitable for Sunday. Had good at-
tendance. Draw students in town of 2,000.
Admission 10-25. K. F. Van Norwan, Star
Theatre, Mansfield, Pennsylvania.

POLLY ANN A. Star, Mary Pickford. A very
good picture and pleased all. We played this
very late, but film was good considering age.
Moral tone very good and it is suitable for
Sunday. Had very good attendance. Draw
students in town of 2,000. Admission 10-25.
K. F. Van Norwan, Star Theatre (350 seats),
Mansfield, Pennsylvania.

ROSITA. (8,800 feet). Star, Mary Pickford.
a really, truly wonderful picture, however,
out of Mary's class. Booked for three days
and played only two. Picture did not hold

Slumpless Summer

Summer's booked to play your town
pretty soon.

It may stay for a long run, but you
don't need to consider it as opposition.

Line up the sure-fire stuff you haven't
played; as Charley Martin of the Family
Theatre has said, "The old ones are
pullers if they are advertised" and they
can be bought so you will get a profit.

Get wised up by what Straight From
the Shoulder tips tell you — the Index
will help — and make this summer slump
scare a summer profit certainty.

up. People liked well. However, no repeat
business on this one. Moral tone fine and It
is suitable for Sunday. Had good attendance.
Draw suburban class in city of 77,000. Ad-
mission 10-20. William A. Leucha, Jr., Savoy
Theatre (475 seats), St. Joseph, Missouri.

ROSITA. (8,800 feet). Star, Mary Pickford.
While it is a splendid production, my people
would rather see Mary in juvenile roles. Un-
fortunately, too, it is practically the same
story as another production just released.
Draw better class. Admission 10-25-33. J.
I/. Stallman, Logan Theatre (2,500 seats),
Philadelphia, Pennsylvania.

WOMAN'S SECRET. Star cast. Very good
acting, but oh, what a poor story. Nothing
to it. One of the worst stories we have seen
here in a long time. Not suitable for Sunday.
Had poor attendance. I. M. Hirshblond,
Traco Theatre, Toms River, New Jersey.

Universal

ACQUITTAL. (6,523 feet). Star cast. Very
good show. Everyone mystified and pleased.
Played it six days to satisfactory business.
Moral tone fair, but it is not suitable for
Sunday. Had satisfoctory attendance. Draw
mixed class in city of 36,000. Admission 25-
35. C. D. Buss, Strand Theatre (700 seats),
Easton, Pennsylvania.

CROSSED WIRES. (4,705 feet). Star,
Gladys Walton. A real one. Pleased every-
body. Book it and boost it. Moral tone good
and it is suitable for Sunday. Had poor at-
tendance, but no fault of picture. Draw small
town and country class in town of 800. Ad-
mission 10-20-25. Firkins & Laws, Crystal
Theatre (200 seats), Moravia, Iowa.

DOUBLE DEALING. (5,105 feet). Star,
Hoot Gibson. Poorest Hoot we ever had.
Hoot starts in as a boob and does not come
out of it. Hoot always pulls good for us, but
a few more like this and he won't. Don't
buy it. Moral tone fair, but it is not suitable
for Sunday. Had good attendance. Draw
small town and country class in town of 800.
Admission 10-20-25. Firkins & Laws, Crystal
Theatre (200 seats), Moravia, Iowa.

DOUBLE DEALING. (5,105 feet). Star,
Hoot Gibson. A good picture, but failed to
draw money. Seems to be scare in these
parts. Maybe it's the radio. Anyway they're
not coming. Had poor attendance. J. B. Car-

ter, Electric Theatre (250 seats), Browning,
Missouri.

DRIFTING. (7,394 feet). Star, Prlscilla
Dean. People didn't like this one, though I
thought it was fair. Fair patronage, good
print. Draw good class in town of 2,000. H.
W. Rlble, Mayfield Theatre, Mayfield, Cali-
fornia.

GALLOPIN' THRU. Star, Jack Hoxie.
Good Western program picture. Everybody
pleased, even box office. Moral tone okay and
It is suitable for Sunday. Had good attend-
ance. Draw railroad class in town of 805.
Admission 15-25. G. W. Hughes, Hughes The-
atre (150 seats), New Haven, Missouri.

HIS MYSTERY GIRL. (4,487 feet). Star,
Herbert Rawlinson. This is a good program
picture, drawing all classes. Mostly comedy-
drama and a lot of mystery. You can't go
wrong in booking this. Not suitable for Sun-
day. Had fair attendance. Draw mostly mill
class in town of 2,100. Admission 11-22. J.
B. Stanley, Everybody's Theatre (250 seats),
McColl, South Carolina.

HOOK AND LADDER. (6 reels). Star, Hoot
Gibson. This is Hoot's best, I think, drawing
all classes. This is a mill town. Photography
excellent, scenes good, fire scene extra good.
Moral tone not good and It is not suitable
for Sunday. Had good attendance. Draw
mostly mill people in town of 2,100. Admis-
sion 11-22. J. B. Stanley, Everybody's The-
atre (250 seats), McColl, South Carolina.

HUNCHBACK OF NOTRE DAME. (11,000

feet). Star, Lon Chaney. Great picture in
acting, settings and price. Carl got the
money, I got the experience. Lots of hard
work and a loss of cold cash in the bargain.
Hot stuff. Never again. First big picture
that failed me in spite of extensive advertis-
ing. Reason, paid too much for it. Draw
common class in town of 1,800. Admission
10-30. R. Keehn, Keehn Theatre (250 seats),
Lebanon, Oregon.

HUNCHBACK OF NOTRE DAME. (11,000
feet). Star, Lon Chaney. One of the greatest
pictures ever produced and by far the best
picture of the year. Can be worked with the
schools. Moral tone good and it is suitable
for Sunday. Had excellent attendance. Draw
railroad class and miners in town of 3,000.
Admission 10-35. Giles Master, Strand The-
atre (700 seats), Gallup, New Mexico.

HUNCHBACK OF NOTRE DAME. (11,000
feet). Star, Lon Chaney. Great picture, but
lost money. Lost one hundred dollars on a
three days' run. Guarantee too much for
small exhibitor. Had fair attendance. Draw
all classes in town of 3,000. Admission fifty-
five cents. A. C. Gordon, Star Theatre (450
seats), Weiser, Idaho.

LADY OF QUALITY. (8,640 feet). Star,
Virginia Valli. A very fine costume pic-
ture, if your patrons like it. A picture that
"died" at the box office, and strive as I would,
nothing could resuscitate it. I knew all about
how the picture was pulled off in city runs,
but thought I'd take a chance on the strength
of the novel, I'm sorry I did. This picture
did not please ten per cent, of my patrons
and Universal puts quite a high rental on it,
so be careful. Used everything for advertis-
ing. Had very, very poor attendance. Draw
health seekers and tourists. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake,
New York.

Released July 20, 1924— Now Booking

Helene
Chadwick

EASTERN PBOWOKWSl

HER OWN
FREE WILL

HODKINSON RELEASE

^^SeM 1924-1925 Thirty Hrst Run Pictures^

298

MOVING PICTURE WORLD

May 17, 1924-

MEJi IN THE RAW. i4.313 feet). Star, Jack
Hoxie. Almost the poorest excuse for a pic-
ture we ever ran. Did not please twenty
per cent. Not suitable for Sunday. Had small
attendance. Draw neighborhood class in city
of 80,000. Admission 10-15. M. F. Meade,
Olive theatre (450 seats), St. Joseph,
Missouri.

JIERRV-(iO-ROl"XD. (9,178 feet). Star
cast. A good picture, but not an audience
picture from the view point of the average
picture fan. Cast good, including the monk.
Settings big and business not so big. Re-
minds one of a glass of near beer. Looks
good, tastes fair, but no kick. Moral tone
okay and it is suitable for Sunday. Had fair
attendance. Draw all classes in city of 100,-
000. Admission ten cents. Art Phillips, Cozy
Theatre, Tulsa, Oklahoma.

NIGHT MESSAGE. (4,591 feet). Star cast.
Very good melodrama of southern Federal
days. Some tense moments. Moral tone good
but it is not suitable for Sunday. Had good
attendance. Draw farmers and business class
in town of 2,200. Admission 10-25. A. F. Jen-
kins, Community Theatre (491 seats), David
City, Nebraska.

OUT O' LUCK. (5,518 feet). Star, Hoot
Gibson. Different from the usual Gibson pic-
tures and went fine with our patrons. Lots
of comedy that gets laughter. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw town and rural class
in town of 1,028. Admission 10-22. W. C. Geer,
Princess Theatre (175 seats), Vermont, Illi-
nois.

PHANTOM HORSEMAN. (4,399 feet). Jack
Hoxie. Not as good as others we have had.
They demand a shoot 'em up western with
lots of action. This was too slow. Had one
pretty good fight but rest too slow. Moral
tone good but it is not suitable for Sunday.
Had fair attendance. Draw business class
and farmers in town of 2,200. Admission 10-
25. A. F. Jenkins, Community Theatre (491
seats), David City, Nebraska.

PURE GRIT. (4,571 feet). Star, Roy
Stewart. A western that measures up to the
Stewart standard. Fair program picture.
Nothing more. Moral tone good but it is not
suitable for Sunday. Had small attendance.
Draw neighborhood class in city of
80,000. Admission 10-15. M. F. Meade, Olive
Theatre (450 seats), St. Joseph, Missouri.

RAMBLING KID. (6,395 feet). Star, Hoot
Gibson. Knocked them off. Packed all the
time. Real story. Real cast, real business.
Book it for the coin. Moral tone great and
it is suitable for Sunday. Had great attend-
ance. Jack Hoeffler, Orpheum Theatre,
Quincy, Illinois.

RED WARNING. (4,795 feet). Star, Jack
Hoxie. Excellent attraction for Saturday.
Best Hoxie feature I have seen. Moral tone
okay but it is not suitable for Sunday. Had
fair attendance. Draw rural class in town of
800. Admission 10-25-33. J. D. Warnock, Luna
Theatre (350 seats), Battle Creek, Iowa.

SHADOWS OF THE NORTH. (4,943 feet).
Star, William Desmond. Fair program pic-
ture which pleased about eighty per cent, of
a fair sized audience. Good film, clear photog-
raphy, good action, and an interesting story.
Played with International News and a punk
Universal one reel comedy. Had fair attend-

Help a Brother

Ernest D. Gruppe, Fausto Theatre, Isle
of Pines, W. I., reports.

Now he asks for tips on pictures.
Please shoot em in here and I'll print
the bunch for him and for others. Send
tips on:

"Ducks and Drakes"

"Under the Lash"

"King, Queen, Joker"

"Out of the Chorus"

"The Devil" (Arliss)

"The Cheater."

nace. H. H. Hedberg, Amuse-U Theatre, Mel-
ville, Louisiana.

SHOOTING FOR LOVE. (5,160 feet). Star,
Hoot Gibson. A good picture. All Gibson
pictures please our patrons. Bought so we
could make a decent profit. Moral tone good
and it is suitable for Sunday. Had above aver-
age attendance. Draw town and rural class
in town of 1,028. Admission 10-22. W. C. Geer,
Princess Theatre (175 seats), Vermont,
Illinois.

SPORTING YOUTHj (6,712 feet). Star,
Reginald Denny. One of the best automo-
bile races ever screened. Anyone who can-
not get a thrill out of it is dead from the
neck up. The racing scenes alone are worth
the price of admission. Moral tone very good
and it is suitable for Sunday. Had good
attendance. Draw all classes in town of 1,-
500. Admission 10-20. W. M. Ward, Orpheum
Theatre (400 seats), Santa Rita, New Mexico.

SPORTING YOUTH. (6,712 feet). Star,
Reginald Denny. The cleanest, cleverest auto
story ever filmed. Written by Byron Morgan,
author of the old Wallace Reid racing tales
but produced much better with the best sport-
ing star in the business. Despite the title
which might lead one to feel it was a sporty
tale, it is fine, clean, and fast in action. Had
excellent attendance. Draw all classes In
city of 12,000. Admission 10-20-30. James
Zartaludes, Victorial Theatre (1,200 seats),
Sapulpa, Oklahoma.

SPORTING YOUTH. (6,712 feet). Star,
Reginald Denny. One of the best light com-
edy dramas we have had in some time with
the greatest auto races ever filmed. Sure
fire at the box office. Moral tone excellent
and it is suitable for Sunday. Had good at-
tendance although rainy. L. Van Debergh,
Victoria Theatre, Los Angeles, California.

THRILL CHASER. (5,196 feet). Star, Hoot
Gibson. A little out of Hoot's line of pictures
but pleased a good Saturday night crowd.
A good one day picture. Moral tone okay
but it is a better Saturday picture. Had
good attendance. Draw town and country
class in town of 2,500. Admission 10-25. A.
F. Affelt, Liberty Theatre (440 seats), St.
Louis, Michigan.

THROUGH THE STORM. (5,905 feet). Star
cast. A fair program picture. Not so good,
not so worse. Seemed to please majority of
a Saturday night audience. Moral tone fair
but it is not suitable for Sunday. Had aver-

age attendance. Draw neighborhood class la
city of SO, 000. Admission 10-15. M. F. Meade,
Olive Theatre (450 seats), St. Joseph,

Missouri.

THUNDERING DAWN. (6,600 feet). Star,
J. Warren Kerrigan. Just a fair program pic-
ture without much to it. Moral tone okay
and is suitable for Sunday. Had fair attend-
ance. Draw general class in town of 800. Ad-
mission 10-30. Frank G. Leal, Leal Theatre
(246 seats), Irvington, California.

WHERE IS THIS YVESTf (4,532 feet).
Star, Jack Hoxie. Well, it's fair. But to
fully explain myself, it seems to me that the
only stars to pull this western entertain-
ment are "Tom" and "Charles Buck." They
know how, they've got the looks, they've got
expression and pep, they please and drew
while others try but fail. Walter Odom,
Dixie Theatre, Durant, Mississippi.

YVHITE TIGER. (7,177 feet). Star, Prls-
cilla Dean. Good picture for its kind. Not
good for a long run. We played it one week.
Three days is enough. Moral tone fair but
it is not suitable for Sunday. Had fair at-
tendance. Draw all classes in city of 35,000.
Admission 25-35. C. D. Buss, Strand Theatre
(700 seats), Easton, Pennsylvania.

Vitagraph

LET NO M IN I'l l LSUNDER. (8 reels).

Star cast. Terrible. Played in large house.
Fair business. Impossible. They picked stars-
with a lot of experience for this one. Moral
tone bad. Had fair attendance. J. J. Span-
dan, Family Theatre, Braddock, Pennsyl-
vania.

LET NO HAH I'll ASUNDER. <> reel
Star cast. All liked it. Suitable for Sunday.
Had good attendance. Draw high class in
city of 10,000. Admission 10-25. Paul Ban-
croft, Pastime Theatre (500 seats), Coshoc-
ton, Ohio.

LET NO HAH I'l l ASUNDER. (8 :•

Star cast. Very good. Stood them up in
snow storm. Moral tone fine and it is suit-
able for Sunday. Draw city and country class
in town of 3,500. Admission 10-20. G. A.
Peterson, Lyric Theatre (250 seats), Sayre,
Oklahoma.

LOVE BANDIT. Star cast. We have 'lone
fine on every Vitagraph special. They are
sold right and they are the goods. "The
Love Bandit" is no exception. Unusual
treatment of the lumber camp theme. A good
story and action combined with thrills make
a good show. Moral tone good and it is suit-
able for Sunday. Had good attendance. Draw
town and rural class in town of 1,028. Ad-
mission 10-22, 13-27. W. C. Greer, Princess
Theatre (175 seats), Vermont, Illinois.

LOYAL LIVES. (5,950 feet). Star, Mary
Carr. Consider this a tine picture. Ought to
please all. Advertised with ants, sixes, slide,
heralds. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
rural and city class in town of 1,300. Ad-
mission 10-20. A. Kenss, Community Theatre
(500 seats), New Athens, Illinois.

LOYAL LIVES. (5,950 feet). Star cast.
Good program picture. Did only fair busi-
ness, which was due entirely to condition of
roads. Moral tone good and it is suitable for
Sunday. Had fair attendance. Draw town
and country class in town of $00. Admission
10-30. Chas. L Nott, Opera House (400 seats),
Sutherland, Iowa.

LOYAL LIVES. (5,950 feet). Star cast.
A good picture with a moral. Some good
sensational scenes relieve the monotony. It
is worth seeing. Moral tone good and It l»
suitable for Sunday. Draw farmers and mer-
chants in town of 1,650. Mrs. J. B. Travelle,
Elite Theatre, Placerville, California.

MAN FROM BRODNEWS, (7,100 feet).
Star, J. Warren Kerrigan. All reports good.
Bad weather. Moral tone good. Had fair at-
tendance. Draw high class in city of 10,000.
Admission 10-25. Paul Bancroft, Pastime
Theatre (500 seats). Coshocton, Ohi6.

MAN NEXT DOOR. (6,937 feet). Star, Alice
Calhoun. Good program picture that pleased
a medium house. Draw college town class in
town of 4,000. C. W. Cupp, Royal Theatre
(400 seats), Arkadelphia, Arkansas.

MAN NEXT DOOR. (6,937 feet). Star cast.
A fairly good program picture which failed
to draw any extra business whatever, al-
though sold at extra rental. Town of 1,022.

May 17, 1924

MOVING PICTURE WORLD

299

Admission 10-30, 20-40 on specials. H. S.
Stansel, Ruleville Theatre 1240 seats), Rule-
ville, Mississippi.

MASTERS OK MEN. (6,800 feet). Star,
Cullen Landis. A very fine picture. Fifty per
cent, better than "Pioneer Trails" at one-
half the film rental. Buy it and boost. Moral
tone fine and it is suitable for Sunday. Had
fair attendance. Draw neighborhood class in
town of 450. Admission 10-22. Roy E. Cline,
Osage Theatre (225 seats), Osage, Oklahoma.

MASTERS OP MEN. (6,800 feet). Star,
Cullen Landis. Not as great as some exhibi-
tors reported it. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw mixed class in town of 3,000. Admis-
sion 10-20. Charles Martin, Family Tlieatre
(300 seats), Mt. Morris, New York.

MASTERS OF MEN. (6,800 feet). Star, .
Earle Williams. It is one of the best produc-
tions 1 have ever played. Its wonderful sea
scenes are worth the admission price. Every-
one was more than pleased. Moral tone very
good and it is suitable for Sunday. Had very
good attendance. Draw business class and
farmers in town of 1,000. Admission 10-25.
Leonard Falgant, Raceland Theatre (500
seats), Raceland, Louisiana.

MASTERS OF MEN. (6,800 feet). Star cast.
Good picture. Bad print. Moral tone good
and it is suitable for Sunday. Had average
attendance. Draw general class in city of
25,000. Admission 18-35. Frank J. Franer,
Rialto Theatre (700 seats), New London,
Connecticut.

MIDNIGHT ALARM. (6,000 feet). Good for
a downtown house. Plenty of action and
thrills galore. If your patrons like excite-
ment they'll eat this up. Kept up good for
four days. Moral tone okay and you bet it
is suitable for Sunday. Draw general class
in town of 23,000. Admission 18-35. Frank
Franer, Empire Theatre, New London, Con-
necticut.

MIDNIGHT ALARM. (6,000 feet). Star,
Cullen Landis. Boys, we were surprised that
our business was going to be no good on
this. TTie trailer brought them in. We want
to congratulate Vitagraph for furnishing
trailers. They certainly help in small towns
on a picture like this. Go to it Vitagraph,
you're there. We're with you. Hope you'll
fool us again. Town of 3,000. W. H. Odom,
Pastime Theatre, Sandersville, Georgia.

NINETY AND NINE. (6,800 feet). Star,
Colleen Moore. Another good picture, inter-
esting all the way through. Would appreci-
ate the Vitagraph giving us a few more on
that style. Moral tone splendid and it is
suitable for Sunday. Had good attendance.
Draw business class and farmers in town of
1,000. Admission 10-25. Leonard Falgat,
Raceland Theatre (500 seats), Raceland,
Louisiana.

NINETY AND NINE. (6,800 feet). Star
cast. Positively one of the best entertain-
ments ever presented at our theatre. That's
saying a mouthful. Get back of Vitagraph.
Sells them right. Moral tone perfect and it
is suitable for Sunday. Had extra good at-
tendance. Draw town and rural class in town
of 1,028. Admission 10-22, 13-27. W. C. Greer,
Princess Theatre (175 seats), Vermont, Il-
linois.

ON THE BANKS OF THE WABASH. (7,156
feet). Star cast. A very good picture. Played
this in the middle of the week and did ex-
ceptionally big business on it. An excellent
subject. Bought right and made money on it.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw suburban
class in city of 77,000. Admission 10-20. Will-
iam A. Leucha, Jr., Savoy Theatre (475 seats),
St. Joseph, Missouri.

ON THE BANKS OP THE WABASH. (7.156
feet). Star cast. Received many comments
from this one, and some of my regulars told
me It was the best they had seen. The pic-
ture is well cast and directed and the photog-
raphy good. Moral tone okay and it is suit-
able for Sunday. Had average attendance.
Draw general class in town of 800. Admis-
sion 10-30. Frank G. Leal, Leal Theatre (246
seats), Irglngton, California.

PIONEER TRAILS. (6.920 feet). Star cast.
Everybody well pleased with this picture.
More business than we expected. Must con-
gratulate Vitagraph for furnishing trailers
on their specials extra. Fine idea, helps the
small town exhibitor. Thanks, Vitagraph.
Had pretty good attendance. Draw all classes

Previewed

"These I have not yet played,
but saw them screened at our con-
vention. I report on them for the
benefit of other exhibitors." — E.
W. Collins, Liberty Theatre, Jones-
boro, Arkansas.

WHITE SISTER. (Metro). A per-
fectly done version of the F. Marion
Crawford novel. A splendid picture, but
oh, Brother! If you live in a Ku Klux
neighborhood — look out.

GIRL SHY (Pathe). Another knock-
out for Lloyd. You'll find opinions
divided as they always are on his pic-
tures; some will say it's his best; others
will dispute this, but we all know he hits
the bullseye every time. This is no
exception.

SOCIETY SCANDAL (Paramount). A
bright, clever comedy. The best we have
seen Gloria (Swanson) in for many a
day. Ought to satisfy all lovers of bril-
liantly done society comedy.

MARRIAGE CIRCLE (Warner Bros.)
About as cleverly directed as anything
we have seen. The picture is not big
nor will it knock them off their seats,
but should please all who like pictures
of the highest type.

THREE WEEKS (Goldwyn). It is a
faithful adaptation of the salacious, im-
possible book; the picture is splendid
from a technical standpoint, but it will
inspire censorship where they have none
and justify it where they have. Not a
"family" picture.

in town of 3,000. Admission 10-20-30. W. H.
Odom, Pastime Theatre, Sandersville, Geor-
gia.

PIONEERS TRAILS. (6,920 feet). Star,
Alice Calhoun. One of the best outdoor pic-
tures I ever played in my houses. Pleased
everyone 100 per cent. It is a good business
getter. Don't pass it up. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw business class and farmers
in town of 1,000. Admission 10-25. Leonard
Falgant, Raceland Theatre (500 seats), Race-
land, Louisiana.

PIONEER TRAILS. (6,900 feet). Star cast.
It was a good picture to the end of the first
reel, and that is where they should have
stopped and it would have been a wonderful
"one reel special." Had good attendance. E.
H. Haubrook, Ballard Theatre, Seattle,
Washington.

PIONEER TRAILS. (6,920 feet). Star cast.
Very good picture of its kind. Many com-
ments, but this was not just the kind my
people care for. Pioneer day story. Draw
agricultural class. C. A. Swiercinsky, Majes-
tic Theatre (250 seats), Washington, Kan-
sas.

PIONEER TRAILS. (6,920 feet). Star cast.
Good Western picture. Made some money on
this one by lots of advertising in advance.
Suitable for Sunday. Draw all classes in
town of 400. Admission 15-25. F. M. Croop,
Crescent Theatre (200 seats), Leonardsville,
New York.

PIONEER TRAILS. (6,920 feet). Star cast.
A good production with great drawing power.
Will stand an increase in admission in small
towns. Moral tone good and it is suitable
for Sunday. Had best attendance in five
months. W. C. Geer, Princess T'heatre (175
seats), Vermont.

PLAYING IT WILD. (5,400 feet). Star,
William Duncan. Fast action picture that
pleased my Saturday night patrons. I liked
it very much. Moral tone good. Had fair at-
tendance. Draw town and rural class in town
of 3,000. Admission 10-25. S. H. Rich, Rich
Theatre (480 seats), Montpelier, Idaho.

SINGLE! TRACK. Star, Corinne Griffith. A
good Saturday night picture. Pleased the
majority. Moral tone okay but it is not suit-

able for Sunday. Draw rural class in town
of 850. Admission 10-25, 10-35. W. F. Hay-
cock, Star Theatre, Callaway, Nebraska.

SMASHING BARRIERS. (6 reels). Star,
William Duncan. A good action picture with
little plot but lots of excitement. Moral tone
okay, but it is not suitable for Sunday. Had
fair attendance. Draw all classes in town of
3,200. Admission 10-20-30. Charles Leehyde,
Grand Theatre (500 seats), Pierre, South Da-
kota.

TOO ML CH BUSINESS. (6,100 feet). Star
cast. This brought them out on the worst
night I have had and seemed to please them
all. Moral tone okay and it is suitable for
Sunday. Had good attendance. Draw rural
class in town of 3,600. Admission 10-25. E.
L. Delano, Electric Theatre (200 seats), Agra,
Kansas.

Warner Bros.

DANGEROUS ADVENTURE. Star cast.
Fine for a wild animal show. Everyone well
pleased. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
small town and farmer class in town of 450.
Admission 10-25, 15-35. A. P. Thomas, Pas-
time Theatre (350 seats), Almyra, Arkansas.

< . EORUK WASHINGTON, JR. (6 reels).
Star, Wesley Barry. Entertaining comedy-
drama. A little drawn out, perhaps, but not
enough to do any damage. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Admission 20-30-40. Lewis Isen-
berg, Elmwood Theatre (1,600 seats), Buffalo,
New York.

LUCRET1A LOMBARD. (7,500 feet). Star,
Irene Rich. Well cast and directed picture.
Lacks being a special, but will please at reg-
ular admission. The forest lire and Hood in
last reel is very well done. Moral tone fair,
but would not advise to show it on Sunday.
Had fair attendance. Draw local and tran-
sient class in town of 1,200. Admission 10-30.
Leo Peterson, Iris Theatre (600 seats), Belle
Fourche, South Dakota.

MARRIAGE CIRCLE. (8,300 feet). -Star,
Marie Prevost. A delicious dilemma with the
double deviltry of the wrong wife after the
wrong husband. Lubitsch is noted as a great
motion picture producer. He is uncannily
deft, stripping the drama till its very life
essence is unfolded and the unnecessary elim-
inated. His master hand deftly weaves the
delicate skein of the involved relationship of
the characters into an intricate web. With
relentless analysis, with subtle humor and
with a general outlook on life as different
from the accepted standards as it is intrigue-
ing he gives an intimate and true conception
and representation of contemporary life. The
result in "The Marriage Circle" is a photo-
play of magic-holding powers, with the prop-
erty of entertaining the audiences from the
very beginning to the last fade out. William
Noble, Criterion Theatre, Oklahoma City,
Oklahoma.

Comedies

EXTRA EXTRA. (Educational). Not so
good. Star does not mean anything here.
Hardly a laugh. Moral tone good and it Is
suitable for Sunday. Had good attendance.
Draw students in town of 2,000. Admission
10-25. K. F. Van Norman, Star Theatre (350
seats), Mansfield, Pennsylvania.

IMPERIAL COMEDIES. (Fox). These are
all good and they do not make any better.
Moral tone good and it is suitable for Sun-
day. Always have good attendance with
these. Draw railroad class and miners in
town of 3,000. Admission 10-35. Giles Master.
Strand T'heatre (700 seats), Gallup, New
Mexico.

PULL SPEED AHEAD. (Fox). Star, Al.
St. John. A very good comedy. He is always
good and takes very well with crowd. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw students in town of
2,000. Admission 10-25. K. F. Van Norman,
Star Theatre (350 seats), Mansfield, Pennsyl-
vania.

ONCE A PLUMBER. (Universal). A rous-
ing comedy that is really funny. Had house
in uproar. Moral tone good and it Is suitable
for Sunday. Draw Americans and Cubans.
Admission 20-40. Ernest D. Gruppe, Rausto
Theatre (200 seats), Santa Fe, Isle of Pines,
West Indies.

PARDON MY GLOVE. (Educational). Star,

300

MOVING PICTURE WORLD

May 17. 1924

Bobby Vernon. The best Christie I've played.
Has more action than usual for this brand.
Draw general class in town of 2,000. Admis-
sion 10-25. J. C. Rowton, Orpheum Theatre
(300 seats), Quinton, Oklahoma.

PEG O' THE MOUNTED. (Universal).
Star, Baby Peggy. The worst comedy I have
ever run with this little star. Not a laugh
in it. C. L Sutton, Sutton's Opera House (700
seats), Thomas, West Virginia.

PICKING PEACHES. (Pathe). Star, Harry
Langdon. A cemedy that is different. Recom-
mend it to anybody anywhere. It's great. S.
fipicer, Miami Theatre, Franklin, Ohio.

PICKING PEACHES. (Pathe). Star, Harry
Langdon. This new Mack Sennett comedy is
certainly a peach. It's a laugh from start to
finish. A real old-time Sennett. In Langdon
he has made a real comedy find. The 1924
bathing girls make quite a splash in "Pick-
ing Peaches." Book it. Draw mixed class in
city of 12,000. Admission 10-25, 10-35. C. B.
Hartwig, Antlers Theatre (500 seats), Helena,
Montana.

PIRATE. (Fox). Star. Lupino Dane. One
of the best comedies that we have run here.
Dane is a new one here, but he sure got the
laughs in this one. Print good. Suitable for
Sunday. Draw small town class. W. T.
Waugh, Empress Theatre, Grundy Center,
Iowa.

POOR BOY, STOLEN GLORY. (Educa-
tional). Two good Educational comedies that
pleased. In fact Educational comedies are
nearly always good and are a good addition
to any program. Moral tone okay. Suitable
for Sunday. Draw general class in town of
1,000. Admission 10-25, 15-35. H. H. Hedberg,
Amuse-U Theatre, Melville, Louisiana.

QUACK DOCTOR. (Paramount). Star,
Louise Fazenda. A first class comedy. Sure
to please. William Noble, Majestic Theatre,
Oklahoma City, Oklahoma,

DOROTHY MACKAILL
Who plays the feminine lead in "The Man
Who Came Back," a William Fox production.

poor attendance. Draw general class in
town of 800. Admission 10-30. Frank G.
Leal, Leal Theatre (246 seats), Irvington,
California.

WET AND WEARY. (Fox). Star, Clyde
Cook. Not a thing to this except Cook blun-
dering around in the rain. Moral tone okay.
Draw all classes in small town. Admission
10-33. M. W. Darmour, National Theatre
(450 seats), Graham, Texas.

LEATHER PUSHERS NO. 3. (Unlwrnul).

Great stuff if they like action. Moral tone
good but It is not suitable for Sunday. Draw
all classes !n town of 2.000. Admission 10-30.
H. Loyd, Colonial Theatre (400 seats). Post,
Texas.

LEATHER PUSHERS. (Universal). Star,
Reginald Denny. Started out good but the
last two were awful and they have lost all
drawing power and a good thing they have
taken Denny out. Moral tone good and It Is
suitable for Sunday. Had good attendance.
Draw railroad class and miners In town of
3,000. Admission 10-35. Giles Master, Strand
Theatre (700 seats), Gallup, New Mexico.

NATURE AND THE POET. (Urban Claas-
Ic — VltnRrnph). This is a fine series for
"spice" to any program. I usually edit them
to a certain length to fit a pretty musical
number, usually about five minutes. Draw
high class In city of 300,000. Admission 35-50-
75. Lee D. Balsly, Liberty Theatre, Kansas
City, Missouri.

PATHE NEWS. (Pathe). The best news
reel on the market today. My patrons are
so used to it that there is an awful kick if
we don't show it when we are supposed to.
That's a good test of any picture. Draw
mixed class in town of 4,000. Admission 10-
25-35. Thomas L Barnett, Finn's Theatre
(600 seats), Jewett City, Connecticut.

REVEILLE. This one reel educational,
which can be obtained free of charge from
Wells & Douglas, Boston, Massachusetts, is
a credit to any program. It is a description
of the military training camp established by
our government at Camp Devens, Massachu-
setts, for this summer. Draw mixed class
in town of 3,500. Admission 10-25-35. T. L
Barnett, Finn's Theatre (600 seats), Jewett
City, Connecticut.

SOCXBT1 SENSATION. (Universal). Star,
Rodolph Valentino. This is a reissue cut
to two reels from five. Some patrons take
it seriously, others a joke. Majority found
it a novelty, interesting. Draw family class
in city of 300,000. Admission 25-50-75. L. D.
Balsly, Liberty Theatre (1,000 seats). Kansas
City, Missouri.

Miscellaneous

ACE OK THE CACTI'S RAXGE. iState
Bight). Star, Art Mix. This star new to my
patrons, but drew well. Western drama. Had
usual attendance. Draw transient and labor-
ing class in city of 55,000. Admission 10-20.
Fred P. Hoenscheider, Gem Theatre (485
seats), Wichita Falls, Texas.

AVENGER. (State Right). Star, Big Boy
Williams. Good as the average program
Western. He is pretty well liked in this city
among the cattle raisers, this being his home
state. Moral tone good and it Is suitable for
Sunday. Attendance 485. Draw transient and
laboring class in city of 55,000. Admission
10-20. Fred P. Hoenscheider, Gem Theatre
(485 seats), Wichita Falls, Texas.

BAFFLED. (Progress Pictures). Star,
Franklyn Farnum. Boys, this i9 a good pro-
gram Western. Plenty of action and well
played. Not overacted. Good Western scenes.
Photography good. Moral tone good, but it
Is not suitable for Sunday. Had fair attend-
ance. Draw mostly mill people in town of
2,100. Admission 11-22. J. B. Stanley, Every-
body's Theatre (250 seats), McColl, South
Carolina.

BRIGHT LIGHTS OF BROADWAY, < Prin-
cipal Pictures). (6,700 feet). Star cast. This
Is a splendid picture. Romance, thrills and
everything. Don't pass it up if you can get
it right. Moral tone good and it is suitable
for Sunday. Had poor attendance. Draw
small town and country class in town of 800.
Admission 10-25. Welty & Son, Midway The-
atre (499 seats), Hill City, Kansas.

BROKEN HEARTS OF BROADWAY. (Cum-
mings Productions). (6,600 feet). Star. Col-
leen Moore. Had good comments on this one
and It brought fair attendance. City of 110,-
000. Admission 10-20. Al. C. Werner, Royal
Theatre, Reading, Pennsylvania.

hi hn 'em I r ii mini s, n. (. Barr).

Star, Johnny HInes. (5,600 feet). Good en-
tertainment but price too high. Our gross
receipts was one dollar and twenty-six cents
more than film rental. Be sure you buy it.
Moral tone good and It Is suitable for Sun-
day. Had poor attendance. Draw town and

RICH PUP. (Universal). Very good of
this type. Pleased. Draw farmers and busi-
ness class in town of 2,200. Admission 10-25.
A. F. Jenkins, Community Theatre (491
seats), David City, Nebraska.

TORCH Y SERIES. (Educational). Star,
Johnny Hines. Snappy comedies that go
over great. Puts audience in good humor.
Clean and good tone. Draw Americans and
Cubans in town of 500. Admission 20-40.
Ernest D. Gruppe, Fausto Theatre (200
seats), Santa Fe, Isle of Pines, West Indies.

TORCHY'S HOLD-UP. (Educational). Star,
Johnny Hines. Might have been good if the
print had been all there. Cut short at the
end and many jerks in the action. Had fair
attendance. Draw farmers and small town
class in town of 1,500. M. J. Fauver, Broad-
way Theatre, Brooklyn, Iowa.

TOUGH WINTER, (Pathe). Star, Snub
Pollard. Another Pollard picture. Lots of
laughs. Draw all classes in town of 2,800.
Admission 15-25. D. W. Strayer, Mt. Joy
Theatre, Mt. Joy, Pennsylvania.

TREASURE BOUND. (Educational). Star,
Lige Conley. A good comedy. Had the
house in an uproar all of the time. Print
good. Suitable for Sunday. Draw small
town class. W. T. Waugh, Empress Theatre,
Grundy Center, Iowa.

THE TWO JOHNS. (Fox). Star, Harry
Sweet. Fast comedy with some wonderful
trick photography featured; in fact, the pho-
tographic stunts were more interesting than
the comedy plot although the kids were yell-
ing all through it. Good addition to any pro-
gram. Fox sure putting out good comedies
now. Moral tone okay and it is suitable for
Sunday. Draw general class in town of
1,000. Admission 10-25, 15-35. H. H. Hed-
berg, Amuse-U Theatre, Melville, Louisiana.

TWO WAGONS, BOTH COVERED. (PatheL
Star, Will Rogers. Here's a two-reel com-
edy out of the ordinary. Anybody who saw
the "Covered Wagon" will more than enjoy
this comedy. Will Rogers not well liked
here but comedy went over big with audi-
ences. Draw mixed class in city of 12,000.
Admission 10-25, 10-35. C. B. Hartwig,
Antlers Theatre (500 seats), Helena, Mon-
tana.

WATCH PAPA. (Universal). The Gumps.
The first one of this series that I have run
and as a sample of this new series it is not
very promising. Not much to it. Moral tone

okay and it is suitable for Sunday. Ha

W ILD AND WICKED. (Hodkinson). Star,
Charles Murray. A dandy good two-reel
comedy with lots of funny stuff. Suitable
for Sunday. Had good attendance. Draw
neighborhood class in to%vn of 4,071. Ad-
mission 10-22. W. E. Elkin, Temple Theatre
(500* seats), Aberdeen, Mississippi.

Serials

TIMBER ui I i n. (Pathe). Star, Ruth
Rowland. As full of action as could be.
Good serial. Draw railroad class in town of
3,500. Admission 10-25, 15-30. Wilcox & Witt,
Strand Theatre, Irvine, Kentucky.

WAY OF A MAN. (Pathe). Star, Edna
Murphy. The mere fact that it is an Emer-
son Hough story goes a long way in putting
this one over. I have played the first four
episodes and it is holding up 100 per cent.
This is really the best serial offering at the
present time. People will go wild over It.
Play this one and "clean up." H. W. Rlble,
Mayfield Theatre, Mayfield, California.

WAY OF A MAN. (Pathe). Best directed
serial to date. Draw railroad class in town
of 3,500. Admission 10-25, 16-30. Wilcox &
Witt, Strand Theatre, Irvine, Kentucky.

WAY OF A MAN. (Pathe). Star cast.
This serial is not as great as they advertise
it too strongly for such a common, ordinary
serial. Moral tone okay and it is suitable
for Sunday. Had fair attendance. Draw
mixed class in town of 3,000. Admission 10-
20. Charles Martin, Family Theatre (300
seats), Mt. Morris, New York.

WAY OF A MAN. (Pathe). On the fourth

episode and is holding up fine. Entirely
different from any of our previous serials.
Might be a little too much action to suit
some. All Pathe prints are in excellent con-
dition. Draw all classes in town of 1,800.
Admission 15-20. J. Neal Lonigan, Colonial
Theatre (450 seats), Moulton, Iowa.

Short Subjects

KNIGHT THAT FAILED. (F. Bv O

Fighting Illood Series). Star, George O'Hara.
The seventh round of "Fighting Blood." For
our part our people crave the supporting
cast and praise them above the leads. Moral
tone okay and it is suitable for Sunday. Had
fair attendance. Draw rural and small town
class in town of 286. Admission 10-25. R. K.
Russell, Legion Theatre (136 seats), Gush-
ing, Iowa.

May 17, 1924

MOVING PICTURE WORLD

301

rural class in town of 1,028. Admission 10-
22. W. C. Geer, Princess Theatre (175 seats),
Vermont, Illinois.

CHAIN LIGHTNING. (Arrow). Star,
Anna Little. (5 reels). Pictures like this
are always a loss to us. Should never be
played at any price. If you get them for
nothing that would be too much. Had poor
attendance. Draw all classes in town of
3,000. Admission 10-30. A. C. Gordon, Star
Theatre (450 seats), Weiser, Idaho.

CHALLENGE OF CHANCE. (State Rights).

Star, Jess Willard. No good. Lay off of this.
No pep; lacks punch. Moral tone good, but
it is not suitable for Sunday. Had good at-
tendance. Draw small town and country
class in town of 400. Admission 10-25. Roy
E. Cline, Osage Theatre (225 seats), Osage.
Oklahama.

CUB REPORTER^ (Pioneer Film). Star,
Richard Talmadge. A typical Talmadge pic-
ture with all kinds of stunts which held my
audience's attention from start to finish.
This boy certainly is a wonder and he is one
of our best drawing cards. Better book up
some of his pictures. Moral tone okay and
it is suitable for Sunday. Had large attend-
ance. Draw mixed class in town of 4,000.
Admission 10-25-35. Thomas D. Barnett,
Finn's Theatre (600 seats), Jewett City, Con-
necticut.

DANGER AHEAD,! (Phil Goldstone Pro-
duction). Star, Richard Talmadge. (4,353
feet). Nothing great, but went over very
well. City of 110,000. Admission 10-20. Al
C. Werner, Royal Theatre (500 seats), Read-
ing, Pennsylvania.

DEVIL'S PARTNER. (Independent)^ Star
cast. Fair north woods picture, program.
Moral tone fair but it is not suitable for
Sunday. Had good attendance. Draw neigh-
borhood class in town of 450. Admission 10-
22. Roy E. Cline, Osage Theatre (225 seats),
Osage, Oklahoma.

EAST COMES WESTj (State Right). Star,
Franklin Farnum. A good western with lots
of action and a little of love and a pretty
fair western. Suitable for Sunday. Had
good attendance. Draw working class in
city of 14,000. Admission 10-20. G. M. Bert-
ling, Favorite Theatre (187 seats), Piqua,
Ohio.

EAST SIDE, WEST SIDE, (Principal).

Star cast. (6 reels). One of those kind that
pleases what come, but no meaning to the
title and has absolutely no box office attrac-
tion. We cut our price to ten cents for this
and almost broke even. Moral tone good
and is suitable for Sunday. Had fair attend-
ance. Draw town and country class in town
of 800. Admission 10-20-25. Firkins and
Law, Crystal Theatre (200 seats), Moravia,
Iowa.

FORBIDDEN RANGEj (State Rights).

Star, Franklin Farnum. Drew better than
average Monday and Tuesday and pleased
most everyone. Just an old-fashioned west-
ren but all right of its type. Moral tone
okay and it is suitable for Sunday. Had
good attendance. Draw all classes in city
of 14,000. Admission 10-25. E. W. Collins,
Liberty Theatre (500 seats), Jonesboro, Ar-
kansas.

HER LAST HOUR. (Enterprise). Star
cast. Fine; pleased one hundred per cent.
Moral tone good. Draw farmers and town
class in town of 3,500. Admission 10-25.
G. A. Peterson, Lyric Theatre (250 seats),
Sayre, Oklahoma.

Jimmie Adams and Vera Steadman are ap-
pearing together in one of the most recent
Christie two-reeters, "Safe and Sane."

KING CREEK LAW. (Steiner). Star, Leo
Maloney. This star will come along when
he gets enough work to make him come to
himself. Nothing much in this one. Suit-
able for Sunday. Had good attendance.
Draw working class in city of 14,000. Ad-
mission 10-20. G. M. Bertling, Favorite The-
atre (187 seats), Piqua, Ohio.

LITTLE RED SCHOOLHOUSE. (Arrow).

Star cast. (5,760 feet). This title drew them
in for us. It pleased the kids and that was
about all. I would say that it is ordinary
production. Print was in fair shape. Moral
tone fair. Had good attendance. Draw
better class in town of 4,500. Admission 10-
15. C. A. Anglemire, "Y" Theatre (403 seats),
Nazareth, Pennsylvania.

LONE FIGHTER. (State Right)., Star,
J. B. Warner. Just an ordinary program
picture. Moral tone fair but it is not suit-
able for Sunday. Had good attendance.
Draw neighborhood class in town of 450.
Roy E. Cline, Osage Theatre, Osage, Okla-
homa.

MARRIAGE MARKET. (C. B. C). Star,
Pauline Garon. (6,267 feet). Little Pauline
has a good part in this picture and she
plays it well. A pleasing production. Suit-
able for neighborhood theatres. Draw
neighborhood class in city of 200,000. Ad-
mission 10-20. J. E. Kirk, Grand Theatre
(500 seats), Omaha, Nebraska.

MARRIAGE MARKET. (6,297 feet). Star
cast. A sweet little picture. Sure to please
all who see it. You can buy it right and a
little exploitation will bring big results.
If all pictures were as pleasing as this, thers
would be more theatres. Moral tone excellent
and it is suitable for Sunday. Had good at-
tendance. Draw all classes in city of 10,000.
Admission 23-35. Albert W. Anders, Coleman
Theatre (900 seats), Southington, Connecti-
cut.

SALLY SAUNDERS. (Arrow). Star, Neal
Hart. Just a western. Moral tone fair but

it is not suitable for Sunday. Had fair at-
tendance. Draw all classes in town of 3,500.
Admission 10-28. S. Spicer, Miami Theatre
(450 seats), Franklin, Ohio.

SPEED KING. (Phil Goldstone). Star,

Richard Talmadge. (5 reels). Our first
Talmadge. His stunts sure pleased the
youngsters to the last one. It is full of ac-
tion and should go across where they like
action for entertainment. Had good attend-
ance. Draw better class in town of 4,500.
Admission 10-15. C. A. Anglemire, "Y" The-
atre (403 seats), Nazareth, Pennsylvania.

SURE FIRE FLINT. (Cj C. Burr). Star,
Johnny Hines. (6,000 feet). One of the most
amusing and nicest feature comedies I have
seen in a long time. It kept my bunch
chuckling and laughing from start to finish.
The picture compares favorably with the
best of the Lloyds. Aside from that it has
everything. I believe it will entertain any
class audience. Moral tone okay. Had good
attendance. Draw all classes in small town.
Admission 10-33. M. W. Larmour, National
Theatre (450 seats), Graham, Texas.

TANGLED TRAILS. (Steiner). Star cast.
(4,902 feet). A very good picture, but oh,
my, the film just like Tri-State. Always
rotten. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
all classes in town of 850. Admission 15-30.
J. J. Mahowald, Alhambra Theatre (250
seats). Garrison, North Dakota.

TIE THAT BINDS. (State Right). Star
cast. (7 reels). A very poor picture that
did not satisfy thirty per cent. Cast is so
freely sprinkled with prominent names that
it fooled us. Let it alone. It did not please
for us. Moral tone okay and it is suitable
for Sunday. Had good attendance. Draw
all classes in city of 14,000. Admission 10-
25, 10-35. E. W. Collins, Grand Theatre (700
seats), Jonesboro, Arkansas.

WESTBOUND. (Xydias). Star, J. B.
Warner. Darn good western picture; should
please any audience for this type of picture.
Print in good condition. Moral tone fair,
but it is not suitable for Sunday. Had good
attendance. Draw all classes in town of
4,000. Admission 10-20. F. A. Brown,
A-Mus-U Theatre (300 seats), Frederick,
Oklahoma.

WESTBOUND. (Xydias). Star, J. B.
Warner. Would class as very ordinary.
Story nothing. Why do they do it? Warner
is a good star if put in the good western
stories. Patrons nowadays demand a good
story. Moral tone okay. Draw general class
in town of 3,600. Admission 10-20. William
A. Clark, Sr., Castle Theatre (400 seats),
Havana, Illinois.

WHIPPING BOSS. (Monogram). Star

cast. (5,800 feet). This is an American
Legion picture. It does not come up to the
standard expected. Moral tone good and it
is suitable for Sunday. Had extra good at-
tendance. Draw all classes in town of 760.
Admission 15-30. George J. Mahowald, Al-
hambra Theatre (250 seats), Garrison, North
Dakota.

WOMEN MEN MARRY. (Truart). Star
cast. A good program picture that will
please the women better than the men.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw neighbor-
hood class in town of 4,071. Admission 10-
22. W. E. Elkin, Temple Theatre (500 seats),
Aberdeen, Mississippi.

Paramount presents Cecil B. De Mille's production "Triumph," wi th Leatrice Joy and Rod La Rocque.

302

May 17, 1924

Scenes from "The Woman on the Jury," a First National Picture, starring Sylvia
Breamer and Frank Mayo.

Four Universal Features Is
Schedule Announced for May

UNIVERSAL announces a strong sched-
ule of feature releases for the month
of May. Four pictures will be re-
leased, one each week. They will include
one picture with an all-star cast, one made
by Jack Hoxie, one by Herbert Rawlinson
and one by Laura La Plante.

"Riders Up" was adapted from "When
Johnny Comes Marching Home," a Red
Book story by Gerald Beaumont, who also
wrote stories from which Universal's "Fast
Steppers" series is being made. "Riders
Up" also is a race track story. It was di-
rected by Irving Cummings.

Also in the cast are George Cooper, Rob-
ert Brower, Edith Yorke, Charlotte Stevens,
Harry Stevens and Kate Price.

"Ridgeway of Montana" is from a story
by William MacLeod Raine, a popular novel-
ist. It was directed by Clifford S. Smith,
who directed most of William S. Hart's
westerns.

Supporting Hoxie are Olive Hasbrouck,
Herbert Fortier, Lou Meehan, Charles E.
Thurston, Pat Harmon and Pierre Gendron.

"The Dangerous Blonde'' is Laura La
Plante's latest Universal feature. It is a
high speed comedy in which Laura has a
chance to act with all the charm and vi-
vacity she displayed in '"Sporting Youth."
It is a screen adaptation from Hulbert
Footner's Argosy story, "A Xew Girl in
Town." Robert F. Hill directed.

Supporting Miss La Plante are Edward
Hearn, Rolfe Sedan, Philo McCullough, Ar-
thur Hoyt, Margaret Campbell, Eve South-
ern, Dick Sutherland, Hal Stevens and
Frederick Cole.

"High Speed," the Rawlinson release for

the month, is the best thing by far that
Rawlinson has ever done. It is a farce com-
edy drama, packed with laughs, in which
Rawlinson takes his place as one of the
funniest comedians on the screen.

Fred Jackson wrote the story. He is a
master of farce and "High Speed" is Fred
Jackson at his best. Herbert Blache di-
rected the picture and took full advantage
of Jackson's humorous situations.

In support are Carmelita Geraghty, Bert
Roach, Otto Hoffman, Percy Challenger,
Jules Cowles and J. Buckley Russell.

THAT exhibitors are giving much seri-
ous thought to bookings tor the com-
ing season is the report brought
home by Sam Morris, the general manager
for Warner Brothers. He returned last
week after visting exchanges in Chicago,
Des Moines, Cleveland and Milwaukee.

While away, he arranged tor the premiere
of "Beau Brummell" at the Stillman Theatre,
Cleveland, May 25. In connection with this
showing, a big campaign is being inaugu-
rated. The tie-up on Broadway whereby
two hundred window displays featuring
John Barrymore as Beau Brummell were ef-
fected, will be repeated.

Mr. Morris said the following in regard
to the general situation :

"Big block bookings are just what the ex-

Fair Sex Absent in Sets

Women Among Those Missing on
Stages of Paramount Studio

For the first time in the history of the
Paramount studio at Long Island there were
three different companies at work a few
days ago with no women players on any of

the sets.

The Sidney Olcott unit making "Monsieur
Beaucaire," with Rudolph Valentino in the
starring role, was hard at work on a scene
set were Rudolph Valentino, Oswald Yorke
and two male extras. On the lower stage
Richard Dix and Joe King, with the assist-
ance of three regular army men, were mak-
ing a trench dug-out scene in the war epi-
sode in "Unguarded Women," which Alan
Crosland directed, with Mr. Dix and Bebe
Daniels in the featured roles. In another
corner of the big stage Herbert Brenon,
making "The Mountebank," with Ernest
Torrence and Anna Q. Xilsson featured, was
taking some individual shots of Mr. Tor-
rence as the famous clown in the William
J. Locke story and play.

The absence of female players was partic-
ularly noticeable because in the last two or
three weeks the big studio has been using
an unusually large number of women. Her-
bert Brenon has had to employ about 500
of them for the circus scenes in "The
Mountebank." Alan Crosland, who has just
finished "L'nguarded Women," has used
about 75 in his picture. "Monsieur Beau-
caire" has a complement of some 150 girls,
while Allan Dwan had to use about fifty of
them for the Gloria Swanson picture recently
completed. "Manhandled."

"Maytime" Star on Tour

Ethel Shannon, featured player in several
recent B. P. Schulberg productions, is mak-
ing a series of personal appearances in first
run houses where the Preferred Picture,
"Maytime," is being shown. In this adapta-
tion of Rida Johnson Young's widely known
play, Miss Shannon has the leading role,
enacted on the legitimate stage by Peggy
Wood.

Last week this popular young screen
player appeared at Phil Gleichman's Broad-
way Strand in Detroit at the premiere of
"Maytime" and will be seen at a number of
other middle western theatres in the near
future.

hibitor is cautious about. I found this to
be true everywhere I went. They do not
want to sign up for fifty or sixty pictures,
and take them on a gamble. But all exhib-
itors are anxious to sign up a dependable
product of about twenty pictures as a
foundation of their bookings."

Pick Two More Players

Although Fred Niblo has by no means
completed the selection of all the players for
"The Red Lily," his new production under
Metro-Louis B. Mayer auspices, he has as-
signed big roles to Frank Currier and
Mitchell Lewis. As announced last week^
Ramon Novarro and Fnid Bennett will play
the leading roles.

Exhibitors Want Small Blocks
of Good Film, Says Sam Morris

.May 17, 1924

MOVING PICTURE WORLD

303

Scenes from "Outbound," an Educational-
Cameo comedy, with Cliff Bowes, Sid Smith
and Virginia Vance.

C. B, C. Gets Big Novels

Four Popular Books by Prominent
Authors Acquired by Independent

In keeping with the spirit of optimism as
regards the future which confronts the in-
dependent producers and distributors the C.
B. C. Film Sales Corp., has just completed
negotiations for the purchase of four big
stories by prominent authors as follows : "The
Price She Paid," by David Graham Phillips,
"Foolish Virgin," by Thomas Dixon, "Who
Cares," by Cosmo Hamilton, "A Fool and
His Money," by George Barr McCuthcheon.

Each picture in this series of eight Co-
lumbia productions will contain all-star
casts.

C. B. C. will release this series of eight
pictures under the brand name of Columbia
Productions.

Newcombe Exhibition

Warren A. Newcombe, magazine artist
and illustrator, has placed on exhibition at
the Art Center, 65-67 East 56th street, New
York City, a number of drawings in pastel
which were used in the production of "The
Enchanted City" and "Sea of Dreams," two
motion picture subjects made by Mr. New-
combe and released through Educational
Film Exchanges, Inc. The pastels on dis-
play are selected from those used in the
two motion pictures. The exhibition will
open May 5 and continue to May 18.

Nebraska Exhibitors Would Tax
Gasoline to Fix Roads for Fans

THE music tax situation was one of the
leading topics discussed at the semi-
annual convention of the Motion Pic-
ture Theatre Owners of Nebraska and
Western Iowa which was held at the Hotel
Loyal, in Omaha, April 29 and 30.

Those present were advised of the probable
procedure of the Society of Authors, Com-
posers, and Publishers in the collection of
this tax. President C. E. Williams, who pre-
sided at the meetings, has arranged to fur-
nish full information to any exhibitor on
this subject and has invited them to com-
municate with him regarding the matter
so that all may be in accord with the plan
to oppose the tax.

This is the first time the association has
held a semi-annual meeting. The regular
meeting was held last October at which time
officers for the ensuing year were elected.
The semi-annual meeting was called by
President Williams for the discussion of some
of the more pressing problems at this time.

Non-theatrical activities were discussed,
and a committee was appointed to make a
full report on this situation at the annual
fall meeting. The uniform contract was also
discussed at length, and the members were
fully enlightened as to the working of the
arbitration board.

The members elected President C. E.
Williams as delegate to the national conven-
tion. Exhibitors' Month, as entered into be-
tween the Association and the Liberty Films,
Inc., was heartily endorsed.

The proposed gasoline tax was favored in
the following resolution : "The Motion Pic-

ture Theatre Owners of Nebraska and West-
ern Iowa in convention assembled consider
that the best interests of the people of Ne-
braska necessitate a series of good roads.
We therefore, recommend to the legisla-
ture of NebrasVa that a tax on gasoline, not
to exceed two cents per gallon be levied,
the proceeds to be used toward road build-
ing. However, all gasoline sold for use in
tractors on farms to be exempt from said
tax."

While the attendance was not large, it was
representative of the territory, and many of
the principal motion picture theatre owners
were present. For nearly three months this
spring, due to repeated rains and snows,
and blizzards, the roads were kept in such
shape that farmers could not get to town
except on rare occasions and with great diffi-
culty. In this section the owners depend
largely on the farmer patronage, and the
condition of the roads cut in on their re-
ceipts materially.

One of the alarming tendencies in the
minds of the owners here as elsewhere is the
tendency for every church and school to
put in a motion picture machine. Not only
do the shows given for the pupils or the
church congregation cut in somewhat on the
receipts of the theatre owner, but in many
cases these shows, especially in the churches
and some of the schools, are thrown open to
the public and widely advertised at a nom-
inal sum, say a dime admission in many cases,
making it difficult and next to impossible for
the theatre owner to compete with them for
public patronage.

Chadwick Signs Larry Semon for
Series of Five Reel Comedies

AN announcement made at the executive
offices of Chadwick Pictures Corpora-
tion to the effect that Larry Semon,
was this week signed to head one of their
four producing units for release during the
season of 1924-25. Semon will be starred in
a series of five reels de luxe comedies. This
will be the fulfillment of Larry Semen's long
delayed ambition.

Simultaneous with this announcement
came a statement that Leon Lee, a well
known producer, has been engaged to super-

Lengthy Contract for
Betty Compson

Announcement of the signing of Betty
Compson to a long-term contract as a
star and featured player in Paramount
pictures was made this week in Holly-
wood by Jesse L. Lasky, first vice-pres-
ident of Famous Players-Lasky Cor-
poration, in charge of production.

Miss Compson's first picture under the
new contract will be "The Female," an
adaptation of Cythia Stockley's story,
"Dalla, the Lion Cub," produced by Sam
Wood.

vise the production work of the Larry
Semon comedies. Production will be on
the West Coast and starts within the next
ten days. The vehicle for Semon's initial
five reel comedy will be adapted from a
famous stage play and will be announced
within the next week.

The engagement of Larry Semon is in
accord with the intentions of I. E. Chadwick,
president of the Chadwick Pictures Corpora-
tion, to expand his production activities on
a larger scale. Besides the acquisition of
Larry Semon, Chadwick Pictures boast of
another star in the personality of Lionel
Barrymore, who lias just completed his first
vehicle, "Meddling Women," for this com-
pany. Mr. Barrymore will start on his
second production, "I Am The Man," on
May 15, which will be made at the Tech-Art
Studios, New York City.

With the completion of "Meddling
Women" comes the announcement that "The
Fire Patrol," Chadwick Pictures' second re-
lease, is now ready for distribution. The cast
of "The Fire Patrol," includes Madge Bell-
amy, Anna Q. Nilsson, Helen Jerome Eddy,
Johnny Harron, Spottiswoode Aiken, Charles
Murry, Jack Richardson, Gale Henry, Ches-
ter Conklin, Bull Montana, Frances Ross,
Billy Franey, Hank Mann. "The Fire
Patrol" was produced under the personal
supervision of Hunt Stromberg.

304 MOVING PICTURE WORLD May 17, 1924

Scenes from Century's fourth May release "Delivering the Goods." In the cast are Henry Murdock, Marjorie Marcel, Spec O'DonneH

and Gerry O'Dell.

Ending- Production

Final scenes of "Never Say Die," Douglas
MacLean's forthcoming starring vehicle for
Associated Exhibitors distribution, will be
filmed in the next two weeks, according to
advices from California. The picture was
"shot" on locations in Golden Gate Park,
San Francisco, in the heart of the business
sections of San Francisco and Los Angeles,
and among the wharves and shipping of San
Pedro. Numerous picturesque locations in
southern California also are included, while
the interior settings were filmed in Holly-
wood.

Truart Picture Retitled

The Tom Terriss production made from
Sir A. Conan Doyle's novel, "The Tragedy
of the Korosko," which was originally titled
"The Eternal Riddle" by Truart, has been
changed to "The Desert Sheik." This pro-
duction was produced entirely in Egypt in
the exact locations set forth in the Conan
Doyle novel. The production is due to be
released nationally about the middle of May.

Finishing "Daring Love"

"Daring Love," which is to be Elaine Ham-
merstein's next starring vehicle for Truart,
is rapidly nearing completion under the di-
rection of Roland Edwards. This is an
adaptation of the novel "Driftwood" by Al-
bert Payson Terhune. In the cast support-
ing the star are Huntley Gordon, Walter
Long, Johnny Arthur, Cissy Fitzgerald, Mor-
gan Wallace, Gertrude Astor among other
well-known players. The camera work is
being done by Oliver Marsh.

Hal Roach Busy

Studios at Culver City Are Under Full
Pressure

Activities at the big Hal Roach plant at
Culver City, Cal., are proceeding at a fast
pace. A new comedy drama has been
launched with Glenn Tryon and Blanche
Mehaffey in the featured roles. Ted Wilde
and Fred Guiol are co-directing this pro-
duction.

The "Our Gang" comedians are hard at
work on their new production under the di-
rection of Bob McGowan. The comedy
promises to surpass anything that the fa-
mous aggregation of kid players have done
heretofore for release on the Pathe program,
that company declares.

Katherine Grant is once more a member
of Hal Roach's film family. Her first re-
appearance under the Hal Roach banner
will be with Charley Chase under the di-
rection of Leo McCarey. Arthur Stone,
former vaudeville hcadliner on the West
Coast, has completed his theatrical engage-
ments and is now at the Hal Roach studios
awaiting the start of production work that
will launch him on his film career. Will
Rogers is at work on the next of his two-
reel comedy series under the direction of
Hampton Del Ruth.

C. B. C. Names Cast

Word has been received from the C. B. C.
West Coast studios that, in addition to
William Fairbanks and Eva Novak, the fol-
lowing stars will appear in their first Per-
fection Picture : Kate Lester, Carl Stock-
dale, George Nichols, E. W. Borman and
Carman Phillips. The present working title
of this feature is "The Battling Fool,'1 and
from reports there will be plenty of thrills
and action throughout.

Carey in New Picture

The third of the Hunt Stromberg produc-
tions for Hodkinson, starring Harry Carey,
will be "Tiger Thompson," an adaptation of
"Galahad Jones." The interiors for this
production will be made at the Hollywood
Studios. Reeves Eason has been engaged
to direct the production. Production will
be started as soon as a strong supporting
cast can be assembled.

Director Beaudine Weds

Harold Beaudine, a director in the Chris-
tie West Coast studios, and Miss Stephanie
Tappe, his secretary, were married recently.
They will spend a brief period in New York
when they will return to make their home
in Hollywood.

In Century Comedy

The new Century comedy, "Full of Pep,"
which Al Herman is directing, with Harry
McCoy and Al Alt in the starring roles, will
have Max Davidson, the well-known Jewish
character actor, in the cast.

Davidson is as well known and as popular
in his particular style of portrayal as many
of the leading stars of the screen. His en-
gagement for this Century production is in
line with the policy of Julius and Abe Stern
to make Century Comedies the highest class
short product on the market.

Scenes from "The Chechahcos," an Associated Exhibitors' release. The center panel shows Eva Gordon, who plays the feminine lead.

May 17. 1924

MOVING PICTURE WORLD

307

Gorgeous New York Premiere
for Mary Pickford's Latest

Adds to Press Department

F. Heath Cobb, director of advertising
and publicity for C. B. C, announces the
appointment of J. Morgan Goetz to head
the exploitation department of that com-
pany. Mr. Goetz will take charge of ex-
ploitation and press books. He filled a sim-
ilar position under Mr. Cobb with Grand-
Asher.

Miss Hannah Kass, who has been asso-
ciated with C. B. C. for the last three years
in the sales department, has been appointed
publicity director.

Zierler Makes Deal

Sam Zierler, president of Commonwealth
Film Corporation, 729 Seventh avenue, New
York, has signed up for C. B. C.'s entire
output for the new season, which includes
a series of eight features known as the Co-
lumbia Productions and a series of eight
pictures known as the Perfection Pictures,
starring William Fairbanks and Eva Novak.
He will handle this output in the territory
of State of New York and Northern New
Jersey.

Added Pulchritude

Deciding to enhance his screen humor with
more feminine pulchritude, Hal Roach, who
produces comedies for the Pathe program,
has added a number of personable young
girls to the studio's stock company. Among
them arc Billye Beck, formerly an Orpheum
circuit dancer; Helen Dale, also a dancer in
musical comedy and vaudeville; Ouida Wild-
man, Martha Sleeper, Clara Guiol, Dorothy
Dwan, Hernia Self and Olive Borden. Marie
Mosquini, Blanche Mehaffey and Ena Greg-
ory are still playing leading parts.

DELL HENDERSON, whose latest
production, "Gambling Wives," the
big Arrow special feature, is making
such , a record, has just come on from the
Coast for conference with the Arrow ex-
ecutives regarding a new series of specials.

Mr. Henderson is very optimistic over the
prospect for new independent productions,
especially in view of the wider outlook in
this field due to the important work being
done by the Independent Motion Picture

DELL HENDERSON

BEFORE a large and notable as well
as enthusiastic audience, Mary Pick-
ford's new photoplay offering was
unfolded for the New York public on the
evening of May 5 at the Criterion Theatre.
The theatre was packed to standing ca-
pacity.

The exterior of the Criterion has been re-
modeled into a replica of historic Haddon
Hall. The grey walls of this reproduction
of the old Tudor castle effect are picked out
by toned electric lights, and from the win-
dows on the two intersecting streets, Broad-
way and Forty-fourth street, are statues of
Miss Pickford with the familiar golden
curls.

"Dorothy Vernon," under a United Art-
ists Corporation release, will remain at the
Criterion for the remainder of the spring
and all during the coming summer. Heavy
advance sales indicate a highly successful
engagement.

"Mary Pickford has never had a vehicle
better suited to her talents than 'Dorothy
Vernon of Haddon Hall,' and never has she
given a better account of herself," said the
New York American.

" 'Dorothy Vernon of Haddon Hall' is in
many respects the most ambitious spectacle
of Mary Pickford's career," said the Morn-
ing Telegraph. "The consensus seemed to
be that Miss Pickford has done an uncom-
monly fine bit of acting and that she had

Producers and Distributors Association. In
speaking of his plans, Mr. Henderson said :
"There is now a far greater incentive for
the Independent producer to make better
and bigger pictures. You note I say better
first, because quality is more essential than
quantity. Mere quantity is one of the worst
things in the industry. The public doesn't
want footage unless it has the interest that
is essential to every reel.

"I try in my pictures to make the audi-
ences want to come back for more. There
is enough keen competition from other
forms of amusement to keep us all on our
toes to give our audiences the very top
notch of entertainment.

"The possibilities of the screen cover such
a vast field that there is no excuse for the
public seeing poor pictures. When they do
it is because the commercial element has
dominated the artistic.

"My experience has shown me some so
far unrealized possibilities of the screen and
I am now seeking plots that will enable me
to put them into effect.

"I am sure the Independent distributors
and exhibitors will welcome the new ideas
which I have in mind. It will be most grat-
ifying to me to be able to show them a dis-
tinct advance in motion picture direction."

STRAIGHT FROM THE SHOULDER
REPORTS — THE EXHIBITORS' BEST
FRIEND.

not at any time allowed herself to be sub-
merged as it were in the big scenes."

"It is doubtful that even those who are
rabid Mary Pickford fans were prepared for
so much loveliness, even through all knew
beforehand that she would give a delightful
performance full of spirit and technique,"
said the Herald-Tribune.

"As Dorothy Vernon Miss Pickford has
a part that suits her as well as any in which
she has ever appeared," said the Times. "It
gives her a chance to be coy, impulsive,
saucy, angry, vivacious, winsome and per-
fectly lovely."

"It is truly a beautiful photoplay pic-
torially. It has a substantial plot. It is
well acted," said the New York World.

The Evening Journal : "Miss Pickford as
the impetuous eighteen-year-old heroine of
the Charles Major novel is appealingly
beautiful and romps through the part with
her curls and her temper, or with a con-
trastingly penitent sweetness. The settings
are very impressive."

The Evening Telegram-Mail: "It was the
same Mary that film famlom has learned to
love; it was a Mary with added histrionic
ability; a Mary who rode a horse along a
wall to rescue her lover in a manner that
made even the- most blase of screen review-
ers unloose their hands and add to the
rounds of applause."

"Broken Barriers" Ready

"Broken Barriers," Meredith Nicholson's
novel, is being picturized by Reginald Bar-
ker in Los Angeles under the auspices of
the Metro-Louis B. Mayer forces. Barker
lias been at it these last several months and
it is rapidly nearing completion. "Broken
Barriers" was adapted to the screen by Sada
Cowan and Howard Higgin.

Added to Cast

Samuel Goldwyn announces that he has
signed Albert Gran and Sylvia Whytall, both
of whom created the original roles of Mr.
and Mrs. Tevis in the stage play, "Tarnish,"
to appear in the screen version.

Viola Dana to Make

2 for Paramount

Jesse L. Lasky, first vice-president of
Famous Players-Lasky Corporation, in
charge of production, announced in Hol-
lywood Tuesday that he had signed a
contract with Viola Dana, leading Metro
star for several years, whereby Miss
Dana will be featured in two forthcoming
Paramount pictures.

Miss Dana's first Paramount appear-
ance will be in James Cruze's produc-
tion, "Merlon of the Movies," which is
just being started at the West Coast
studio, and in which she will be featured
opposite Glenn Hunter, the star.

Henderson to Discuss New Series
of Pictures with Arrow Officials

Selling the Picture to the Public

EDITED BY EPES WINTHROP SARGENT

Rowland & Clark Theatres Make Record

by Tying 650 Cabs to Spare Tire Idea

ALTHOUGH Rowland & Clark appear
to have made a record in tying 650
Pittsburgh taxicabs to a single title,
the number alone would not command more
than passing mention. The real interest in
the idea lies in the manner in which Milton
D. Crandall, general publicity man, and
H. B. Dygert, one of his assistants, did the
work.

The simplest part of the idea was send-
ing Dygert over to sew up the taxicab com-
pany. Given a sufficient argument, any taxi
company will collaborate with the theatre.
They will order the drivers to put on the
signs.

But Crandall figured that with 650 cabs
in the fleet, he needed more than the co-
operation of the company. He wanted 650
drivers to be as solidly with the theatres as
was the company.

Getting Them All

It is all right to get permission, but to
make 650 drivers put on the covers, get them
right side up and keep them that way was
something that went beyond mere instruc-
tions. Milt wanted to make certain that
the men were with him.

Girl Shy was to be played at two of the
Rowland and Clark downtown houses, the
State and Blackstone, which adjoin each
other in the heart of the shopping district.
He wanted to keep both houses filled, and
he knew that the taxis would help a lot if
the stunt were worked properly, so he sat
himself down to figure on a scheme to make
it work.

How It Wu Done

On Friday there were delivered to the
taxi station covers for all the cabs. These
were yellow on block, to match the trim
of the cabs, and were made to cover the
entire spare.

On each cover was a card, one side of

which read : "Instructions. Saturday after-
noon or evening place cover on spare — right
side up — draw strings taut and secure with
a firm knot."

On the other side was this announcement :
INVITATION

Yourself and Company are cordially Invited
to attend, as our guests a private showing,
for Yellow Cab Drivers of HAROLD LLOYD
in "GIRL SHY" at both The STATE and
BLACKSTONE Theatres, Fifth Avenue,
Downtown, Sunday, April 27th, at 2:45 P. M.

Rowland & Clark have made all necessary
arrangements with the officials of the
Yellow Cab Co. for the carrying of a tire
cover advertising this picture, on all Yellow
Cabs, for the week of April 21st. Realizing
this is an additional hardship on the Drivers,
we are pleased to give this private showing
for you, in return for this service.

Drivers on duty Sunday afternoon: — Give
this invitation to your wife, and we will
furnish you with an additional pass for
yourself for a later showing.

ROWLAND & CLARK THEATRES.

(Present this card at the door — see other
side.)

Covered Every Angle

This, it will be seen, covered every con-
tingency, and a sufficient number of single
passes were -given the starters to furnish
one to each driver on duty Sunday after-
noon, when these special performances were
given.

There was not a single car noted during
the entire run of the farce that had the
spare cover tilted so that it could not be
read at a glance and, moreover, mud and
dust were cleaned off. The drivers took a
real interest in helping the theatre.

Heavy Insurance

The only other special stunt was to play
up the insurance idea, but Milt used the
permanent policies totaling $27,000.

These worked just as well as specially
written policies and the fronts were played

up in the theatre advertising as well as on
special cards. The cut is made from the
photograph taken from the card and does
not show its adaptation to the theatre ad-
vertising, but the idea was used in a variety
of ways to get over the idea that you might
laugh yourself to death.

L&ugb Yourself to Death!

ROWLAND & CLARK have

Iarold Lloyd

GIRLSHY

A Pathe Release

THE INSURANCE POLICIES

The result was that both theatres had
standout lobbies most of the afternoon and
well into the evening every day of the run.

M. B. Hustler, of the Capitol Theatre,
Sacramento, Calif., wrote 000.00 on his ad-
vertising column when he played Twenty-
one. He was tied to a fashion shop for a
style show and the shop not only supplied
all the show but it did all of the advertising.

In reporting the event Walter Eberhardt
points out that there was a mistake made
in having only twenty models for Twenty-
one, but the girls were all so pretty the au-
dience lost count.

A Pathe Release

TWELVE OF THE 650 YELLOW TAXICABS TIED TO GIRL SHY BY ROWLAND & CLARK
Every yellow cab in Pittsburgh carried a spare tire cover printed up for Girl Shy at the State and Blackstone theatres when Rowland
& Clark put this Harold Lloyd release into adjoining houses. And every tire was right side up and kept that way, because the
management gave a special Sunday showing to the drivers and their families. That's what puts a kick into the old idea.

May 17, 1924

MOVING PICTURE WORLD

Taking Advice Sold
The Fighting Coward

Some sections of the South are doing
practically nothing with The Fighting Cow-
ard, chiefly because the managers are per-
suaded in advance that the picture, which
is a satire on the old duelling customs, is
foredoomed to failure.

Even on the Southern Enterprises houses
of the Paramount string some dates have
busted badly, though Lem Stewart provided
a suggested campaign which should offset
the supposed slam by taking a new view-
point. It was very simple. Lem suggested
that the Southern houses advertise it as
the adventures of a Philadelphia raised
youth who was made a man in the South.
That seems rather a slim alibi, but George
E. Brown, of the Imperial Theatre, Char-
lotte, N. C, not only went several hundred
dollars over the average, with a rainy Sat-
urday to boot, but he knocked out a con-
siderable feature at the opposition house.
And he did it on Mr. Stewart's campaign.

He got special reading stories the three
Sundays in advance of the opening and
started the trailer one week in advance. He
also used the home office suggestion of a
letter to bachelors suggesting that even
fighting men were cowards when it came to
proposing. A small white feather was en-
closed in each letter, 500 of which were
mailed out. In the original scheme the
feather was good for one admission at the
opening, but Mr. Brown did not find this
necessary.

For the first time he put paintings in 20
windows, keeping them up for the run, and
he arranged a co-operative page in spite of
the fact that the title does not lend itself
well to hook-ins. He offset this by giving
each advertiser 17 tickets to be used for
trade getting.

Mr. Brown hits a vital law in explaining
the use of teasers showing the chief char-
acters in single column cuts with some jazz
copy. He writes : "The idea back of this
was to acquaint the people with the char-
acters in the story. This gets business be-
cause when people are acquainted with the
characters in a story beforehand, their curi-
osity is aroused and they cannot resist the
urge to see what these characters do."

Production Hints from Edward L. Hyman

Managing Director Mark-Strand Theatre, Brooklyn

FOUR musical presentations, the Topical
Review and the feature picture,
Harold Lloyd in "Girl Shy," made up
a performance that ran one hour and fifty-
six minutes, providing a wide variety of en-
tertainment. Of this time the Lloyd picture
required one hour and twenty minutes, leav-
ing thirty-six minutes for the other inci-
dents, the longest of which ran twelve
minutes and the shortest four minutes.

In the order of their presentations at the
four deluxe performances daily, the incidents
were as follows :

"The Silhouette," a novelty silhouette
dance, required six dancers, one costumed
as Pierrot and the others as Pierrettes. The
set was a cut wood drop as background, di-
rectly in front of which was a white curtain.
Open white box lamps lighted the set from
behind, giving the silhouette effect, as there
was no front lighting. Center stage was a
lounge upon which the Pierrot lay at the
opening, the other dancers coining from the
sides at the third bar. Music used was
"Nola'' (Arndt). Four minutes.

Following this was the overture, seven
minutes in length. It was the Finale of
Tschaikowsky's "Fourth Symphony," lighted
as follows: Two booth Mestrum floods of
150 amperes, dark violet on the side drapes
of the orchestra stage. Dome floods, Mes-
trum 150 amperes, one covering half of the
musicians rose pink and one on the other
half with straw. Red coves and blue bor-
ders; straw and rose pink entrance spots
crossing on the ceiling. Straw colored trans-
parent fabric columns at either side of the
proscenium arch, with light blue spots in
the top. Llama draw curtains closed over
the production stage, with rose pink and
light green arch spots hitting the pleats and
blending the colors.

The Mark Strand Mixed Quartette came
next in the Burleigh song, "Deep River."
The singers, tenor, soprano, baritone and con-

tralto, were dressed in Colonial style, two
seated on a bench right stage and two stand-
ing behind them. As background a blue
neutral drop was used, and upon this was
thrown colored cloud effect from the side, a
white from behind, and a water ripple affect
moving across the back drop from right to
left, from a special arc lamp. Orange spot
from the left picked out the singers. This
number ran five minutes. The front lights
included two booth floods of dark violet on
sides of the stage and the orchestra. Red
coves and blue borders; straw and rose pink
entrance spots crossing on the ceiling.

The Topical Review followed, eight minutes
long.

Popular Impressions preceded the Lloyd
picture, and embraced five selections: "In
the Evening" (Donaldson), "A Smile Will
Go a Long Long Way" (Davis-Axt), "On
the Blue Lagoon" (Friml), "Forget Me Not"
(Hanbury), and "California Here I Come"
(Jolson). The set was elaborate garden,
lighted all blue at opening to denote evening.
Benches at either side, and balustrade centre.
For the opening song six dancers in party
dresses were lined up across the stage, with
tenor, soprano, contralto and baritone to the
right on a bench. Two choruses of the num-
ber were used, the first for quartette and
second for the dancers. Second song sung
by soprano, with dancers in on the chorus.
Third song by baritone, with the ballet com-
ing on again for the chorus, costumed hula
hula style. Fourth song was duet for tenor
and soprano, and final selection was con-
tralto, with quartette and dancers on the
finish. Dancers in red striped silk overalls,
strow hats and carrying fruit baskets. White,
orange and straw floods and spots used, al-
ternately, to light the set after opening.
Front lights included medium blue flood
from dome on the orchestra; blue borders,
light blue transparent windows at either side.

Taken by and large, the picture which
"could not be sold" in the South was sold
to a daily increase of nearly $150, simply
through taking the right appeal ami work-

ing hard through the right appeal.

That is where Lem Stewart demonstrates
his value. Knowing his territory, he can
suggest accurately the best approach.

A First National Release

NOTHING IS SACRED TO THE EXPLOITATION MAN. HERE'S THE HISTORIC DUMNOW FLITCH
Horace Judge staged the annual hearing for the Dumnow Flitch cf bacon which for centuries has been given the happiest married
couple. Did it on the stage of the Palace Theatre, London, for Norma Talmadge in Secrets on the proposition that the great secret was the
secret of wedded bliss. Two of the three winners are shown, there being a tie for second place. It got notice by the yard — and pictures.

310

MOVING PICTURE WORLD

May 17, 1924

Z)og" Perambulator
on Flaming Youth

If you have a dog and a lot of time and
patience, you may be able to copy the effec-
tive stunt used by R. B. Stafford, of the
Lyric Theatre, Pawnee, Okla.

i Uniiersal Release

A GOOD SMASH FOR MERRY GO ROUND FROM EARL SETTLE
This is the front used at the Palace Theatre, McAlester, Okla. The circle of electric
lights were on a flasher which gave an apparently circular movement to the string
and helped to carry out the idea of the title. It is strong and forceful.

Sold Guild Play

on Music Score

Hodkinson sent a special man over to Bos-
ton to help put over Puritan Passions at
the Beacon and Modern theatres, and stress
was laid upon the musical score.

Cards were displayed at the famous New
England Conservatory of Music telling of
"the first photoplay symphony," and similar
cards were displayed in the windows of
music stores. The day before the opening
Frederick S. Converse, the composer, made
a talk over the radio on Music and the Pho-
toplay, the theme naturally being his own
contribution.

For a popular appeal the ushers were
dressed as Puritans and the Puritan couple
employed during the New York run were
duplicated here with the lettered suit case
instead of a carpet bag, which would have
been less of an anachronism.

Under the double feature system current
in many Boston houses, the coupled story was
The Temple of Venus. You were bound to
like one or the other, but we think few per-
sons liked both offerings.

Winning a Window

Getting a window in a woman's store for
When a Man's a Man was simple enough
to the Trianon Theatre, Birmingham, Ala. It
simply set a card alongside a display of
women's wear and remarked that when a
man's a man he liked to see his wife well
dressed. Then it got a local taxi fleet to
use spare tire cards, and with the usual
newspaper advertising, just pulled them in
wholesale.

A First National Release

A PUBLICITY HOUND

Mr. Stafford has a kennel of Eskimo
Spitzes with pedigrees as long as the wail
of a film salesman, and Buster is so high
toned that he will not chase anything less
aristocratic than a white Persian cat, but he
was willing to do a favor to a lady, so he
got out and helped bring in extra business
for Colleen Moore and Flaming Youth. Hope
Mr. Stafford does not reach for the paint

Why not a benefit for the Legion post around
Decoration Day?

Your summer business is going to depend
very largely upon what you do in the next
few weeks to keep them from falling away.
Keep them coming the first few hot weeks
and you win.

Had to Condense

It is not often that George J. Schade, of
Sandusky, has to quit on an exploitation
stunt, but he was up a tree on the idea he
framed for Black Oxen. He figured that he
would get ten black oxen, blanket nine of
them with the letters of the title, Black
Oxen, and use the tenth for the space.

It was a good idea, and Schade could pic-
ture them meandering single file along the
Sandusky streets, but there was a hitch. He
could not locate ten black oxen, try as he
would, so he had to rest content with two,
one for each word.

But if you can find two of them, it's a fine
little stunt. Even the two worked well.

A Universal Release

SOLD THE HUNCHBACK TO A CHURCH IN KANSAS CITY
There is no direct reference to the theatre at which The Hunchback of Notre Dame
was playing, but that was no secret, and this sign on the St. Marks Lutheran Church
helped the run at the Isis Theatre.. Engineered by Jean Belasco, Universal exploiteer.

May 17, 1924

MOVING PICTURE WORLD

311

A Pathe Release , .

WORKING A CUTOUT INTO THE BACKGROUND DESIGN
That man buried in the snow is a cutout, but the snow is paint, to merge the cutout
into the backing for The Call of the Wild at the Garing Theatre, Greenville, S. C.
The idea was worked out by H. B. Clarke and painted by his artist.

Has Capital Idea in
Children's Sports

H. A. Chenoweth, of the Strand Theatre,
Palmer, Mass., has a fine stunt for good will
and matinee business. The theatre has a
parking space for automobiles, and each
Saturday between one and two he stages a
sport contest for children under fifteen, giv-
ing small prizes in a number of simple ath-
letic events for both boys and girls. He
plans his contests and classes so as to reach
the largest possible number of children.

Not only is the space crowded with chil-
dren, but a large proportion of the adult
population comes to look on and enjoy the
fun, so Mr. Chenoweth sees to it that the
programs for the coming week are at-
tractively represented by posters and other
material. It is better than the Sunday
paper.

Played Marbles

Recently that section was stirred to the
depths by an inter-city marble shooting
contest staged in Boston. Mr. Chenoweth
promptly volunteered, in the name of the
Strand, to send the champions of his own
and three supporting towns to Boston to

share in the competition, and he rode on all
of the generous publicity given the event,
which included local elimination contests,
team matches between the towns and the
big meet.

Just as a financial proposition, his invest-
ment brought more reading matter than he
could have bought with ten times the money,
but this was merely a side stunt to the value
of hooking up to the big local news of the
day.

Mr. Chenoweth does not come in the de-
partment as often as he used to a number
of years ago, but he always brings in a good
idea when he does come. If you have any
vacant lot near your house, get after that
Saturday Spots Contest, and get the paper
interested with you, even to the point of
giving them the major share of the credit,
if they insist.

Made Three Speeches

Because he works so closely with the
Parent-Teachers Association of Asheville,
N. C, E. D. Turner, of the Imperial Thea-
tre, was on the program for three items at
the Lenten Community Services at Canton,
a suburb.

They made one of the meetings Motion

Pictures Night, and Turner spoke on the ed-
ucational value of the motion picture and its
relationship to the church and home, on the
children's matinees and on future of the
picture.

He stressed The Ten Commandments as
showing how pictures can be made to point
a moral without loss of entertainment value.

Worked the Cutouts
Into Painted Back

Because a shadow box usually makes busi-
ness for the Garing Theatre, Greeneville,
S. C, H. B. Clarke keeps Camp, his house
artist, busy, and Camp works a number of
odd effects.

For The Call of the Wild he used the pros-
trate man from the three sheet against the
background, painting in the snow to blend it
with the Arctic scene with a naturalness that
brought comment from the patrons. The
larger figures were taken from the six
sheets. The dog is not chasing a ball. That's
the sun or the moon, we don't know which.
It looks all right in the painting, but the
photograph kills the perspective.

A funny thing about this engagement was
the fact that while the normal business at
the Garing is about 65 per cent, women, this
title drew a greater proportion of men and
children, proving that the picture was sold
by the display and did not run on the usual
business.

This Was a Plant

Out in Omaha they made the first use of
the most obvious tie-up for Lilies of the
Field. All of the florists were induced to
use stills and cards in connection with a
showing of the lilies of the greenhouse.

And a chain of drug stores hook in with
"Love Me" perfume, lily of the valley being
too old fashioned for these modern flapper
days.

Between the two you knew that the First
National was in town and where.

If you live in a small or medium sized
town, start in today to plan for the
biggest Fourth of July celebration your
town ever knew. Work with the local
organizations, business and fraternal,
with the newspaper, the churches and
the schools and put it over big. You can
IF YOU START NOW.

Cooperation— with a capital "C"

VIVAUDOU, the largest creator of high-class perfumes and toilet articles in the
country, has made arrangements with Metro for a complete, cooperative, national
advertising and window display campaign on their products — Mai d'Or perfumes —
tied-up with Barbara La Marr, Mae Murray, Viola Dana, Laurette Taylor, Renee
Adoree and Jean Tolley.

When you book a Metro picture in which any of the mentioned Metro players appear,
get in touch with Vivaudou, and with your local drugstores —

Tell Mr. R. F. Lindquest
V. Vivaudou, Inc.

469 Fifth Avenue, New York City

When you are playing the picture — He toill atari the
wheels — It will profit yon to cooperate With

Vivaudou

312

MOVING PICTURE WORLD

May 17, 1924

A First National Release

NOT SO CRUDE AS THIS PHOTOGRAPH WOULD SUGGEST
This is H. B. Clarke'* display in the lobby of the Caring Theatre, Greenville, S. C,
for The Eternal City. The camera angle gives a libelous perspective, but it was really
effective. With the exception of a one-sheet cutout it is all home made.

Compo Coliseum for
The Eternal City

Rome was not built in a day, but H. B.
Clarke, of the Garing Theatre, Greenville,
S. C, built the Coliseum almost overnight.
He had The Eternal City and he planned a
lobby display in which the Coliseum was
the backing for a cutout of Barrymore and
Miss La Marr from the one-sheets.

This was framed by a pair of pillars sup-
porting a crosspiecc on which was lettered
the announcement. Down front a pair of
one-horse chariots were posed either side
of the opening, and the house's permanent
flower boxes were moved up to support the
display, and possibly to keep people from
jostling the Coliseum over.

The display was not very expensive, it was
a departure from the castle front, and it
leaves behind a structure which can be re-
painted and used every little while.

used for another title, which ended just
before this run, and a drive was made on
the photoplay edition in conjunction with
the drug store doing most of the book busi-
ness, the store taking newspaper space to
advertise both book and picture.

Postcards were used to a selected list of
about a thousand names, and for three days
in advance the local paper carried a front
page box in return for the passes used in a
names-in-the-classified-ads stunt.

Trailers were used both at the Grand and
the Rialto a week in advance, and the usual
posters were supplemented by car cards and
banners, heralds in laundry packages and
overprinted menus.

Gave 500 Passes

for $600 Hook-up

With Paramount executives trying to
figure out whether free passes are a detri-
ment or a money-maker, Howard Waugh,
of Loew's Palace Theatre, Memphis, wrote
his own ticket, voting for the pass.

There is a taxi war on in Memphis, with
the two older companies picking on the Bee,
the newest arrival. The Bee has 28 cabs
in service.

Waugh gave the Bee 500 single passes,
each good for the opening day only. In re-
turn he got 28 spare tire displays, not to
mention a little matter of $600 worth of ad-
vertising, which means something more than
200 column inches.

The opening shot was fired on Thursday
in the shape of a 14-inch teaser asking,
"Want to see Thomas Meighan in Pied
Piper Malone? Take a Bee Line and phone
Main 2800 for information." This carried a
single column line cut of the star, and was
repeated on Friday, a total of 42 inches each
day.

On Saturday another fourteen, a double
seven, announced that the Bee Line would
carry all Memphis to see Pied Piper Malone
at the Palace. Sunday and Monday the
space went to a three tens announcing that
all patrons of the Bee Line cars would re-
ceive a free ticket to the Palace. To drive
home the telephone number, it was an-
nounced that 2,8*0 tickets had been pur-
chased, Main 2800 being the call. The an-
nouncement that the tickets had been pur-
chased took the idea out of the free distri-
bution class. Waugh wrote all of the copy.

The stunt attracted more attention than
would a similar number of inches on the
theatrical page because this was something
different, and therefore inclined to make for
discussion.

I 'sing every possible stunt brought the
message to all possible patrons. They saw
it somewhere.

A good stunt on The Fighting Coward was
worked by Howard Price Kingsmore, of the
Howard Theatre, Atlanta. A dueling pistol
and a pair of boxing gloves were used for
a window display, the card comparing the
old way with the new.

Made Big Business

with White Sister

Lent is a penitential season for managers
in many Southern towns because the people
stay away from the theatre. Columbus, Ga.,
may be put in this classification, and yet J.
Wright Brown sold The White Sister to big
returns.

He realized that this was an ideal Lenten
story, and had plenty of class, so he empha-
sized its bigness and appeal in all his ap-
proaches, and he put it over to a surpris-
ingly good business at a cost of only $50
above the usual investment in publicity.

His lobby display was based upon a some-
what similar one used on another title in
Loew's Palace Theatre, Memphis: the book,
Vesuvius and the title on a large panel, with
a cutout of the star as the cover design of
the book.

Books were given as prizes in a contest

A Metro Release

A NICE LOOKING BOOK SIGN SUGGESTED BY MEMPHIS
J. Wright Brown, of the Grand Theatre, Columbus, Ga., adapted the lobby display
from a photograph in Paramount's The Close Up and got a fine advertisement for
The White Sister, which helped to make a record business for the Lenten season.

May 17, 1924

MOVING PICTURE WORLD

313

Put "Everything"

on Fool's Highway

The well-known "everything" was packed
into small compass when the Gillette razor
window in San Francisco was turned over
to The Fool's Highway. Of course the Fool's
Highway is supposed to be the Bowery, but
the window shows the railroad train and au-
tomobiles, a miniature signboard and a lot
of other sure fires.

A Universal Release

THE GILLETTE WINDOW

There were three cards for the Grenada,
which housed the Universal picture, but
even here one card stated that Mary Philbin
used the Gillette on her armpits and an-
other told that the fool's high way of shav-
ing was with the old-fashioned blade razor.
It was sharing more than 50-50 with the
owner of the window, but the location made
it well worth while.

Backing It Up

The Eternal Three has been tied to a
toilet preparation through the use of window
photographs showing Helen Lynch, of the
Goldwyn-Cosmopolitan production, at her
dressing table, with a conspicuous bottle of
the preparation and most of her back show-
ing. Presumably the back is the result of
the cosmetic — anyhow, it's a darned pretty
back, so a good window attractor.

Ready Made

One of Carl Laemmle's forceful Straight
from the Shoulder talks was about Sporting
Youth and was headed "Sporting Youth
Without a Flask," calling attention to the
fact that there were no night clubs, nude
bathing parties or other hackneyed devices
in the Denny play.

It was a good talk even in so good a
series and C. G. Behrens, of the Family
Theatre, Davenport, la., had the inspiration
to change it into a letter supposed to be
directed to him and he made this the back-
bone of his campaign.

It was the best possible angle, for the
usual hokum is staling and people were glad
to be told about one phy which was youth-
ful and yet clean, and they packed the
house and a lot of them stopped on the way
out to tell Mr. Behrens they were glad he
put them wise.

When you come to think it over, you can
sell your public with the same stuff that
sells you. Try it some time.

Three Ancients

Three old-timers, but all new to the town,
served to put over Thy Name Is Woman at
the Strand Theatre, Syracuse.

The chief item was the trick "No parking''
tag, closely approximating the police signs,
but reading: "No, you will not be hindered
from parking your auto after 6 P. M. when
you attend the Strand, etc." Cliff Lewis,
who is helping Manager McDowell, writes
that on account of a local agitation on the
parking laws he never saw the card take
hold as this did even in the old Manslaughter
campaigns. It had a live local angle, it had
not been done before, and it was not pos-
sible to get anything better.

Number two was the "Closed to go to the
Strand" put on all stores the Saturday night
just after the opening, showing to the
churchgoers Sunday morning, but the sec-
ond best trick was the calling card.

Two thousand homes and all hotel letter
boxes were stuffed with Navarro's regrets
that the recipient was not in when he called
and adding that he could be seen that eve-
ning at the Strand.

The three together kept the seats filled in
Lent, which would seem to prove that they
are still good.

Four Helped

Four local stores assisted the Imperial
Theatre, Asheville, N. C, in putting over a
fashion show for Fashion Row, with Mae
Murray, the four stores supplying the show
and doing most of the advertising. Not only
did they use the newspapers and their mail-
ing lists, but each clerk was instructed to
mention the fashion show and Mae Murray
wherever possible in waiting upon cus-
tomers.

As the Imperial has practically no stage,
the display was on a runway which was
built around three sides of the orchestra,
the stage apron serving as a start and finish
point for the parade.

One of the best exploitation stunts is a newly
painted lobby.

A Paramount Release

THIS IS HOW A REAL COVERED WAGON LOOKS
No trick stuff about this. It is a wagon used in Fort Worth, Texas, for the Hippo-
drome showing of Heritage of the Desert, and the outfit and driver are real covered
wagoners twelve months of the year, working through Western Texas.

314

MOVING PICTURE WORLD

May 17. 1924

Lily Cut Design

Gets Attention

There is little to this cut for Lilies of the
Field to tell about the story. It is merely
an attention getter, but it does get the at-
tention and it does convey the impression
that the sory is worth while. It is a good
cut, so the reader thinks it must be a good
story. He reads the cast, and decides that
he might as well go. Without having any
particular value, the cut still manages to sell.

there is one capital idea in this space. The
index finger of the hand cut on the right
points directly to the selling talk, so that
you do not miss it in this maze of panels.
You follow the guiding finger right into the

NATIONAL

The Show Place Of The South
J.\V&rren. Kerrigan

f star of 6

Tfie Covered W^on

The Man From
0roctney#

Coming! NORMA TALMADGE in "The Song of Loye'

twelve point for the same real effect. Even
the "all seats reserved." which gets a 14
point, is far more important than the fact
that the picture will show at 3 and 8:30.
Apparently the copy was sent to the printer
without being marked up. and he did what
he pleased. This could have been made both
pretty and effective, but while the form is
good the copy is miserably displayed. Print-
ers set type. They are not supposed to be
expert in the matter of ticket selling, and
if left to their own devices will use the type
faces they prefer, which generally are those
easiest to set, usually machine lines. A large
"Only showing in Cleveland this Season"
should have been run across the space di-
rectly below the First National credit line,
just below the title. Then could have come
"Two Performances Daily" to emphasize

A First National Release

AN ATTRACTIVE ATTRACTOR

A good line cut such as this is worth half
a ton of poor halftones. It is almost impos-
sible to get it muddled up, no matter how
poor the ink, and it is good drawing, which
cannot always be said of line work. It's
pretty. More, it is appropriate, and we
think that it decided many prospects to line
themselves up in front of the box office of
the Rivoli Theatre, Baltimore. The bottom
cut is not so good. It does suggest action,
after a fashion, but it suggests no particu-
lar line of action and so is little better than
a tailpiece, but it makes a good tailpiece, and
holds the space in well. By and large we
like this display very much, and think that
it has better than the average sales value.
There is little selling talk, but that little is
good, and there is enough white space to
give proper display to the cut. It is a three
tens, rather large, but about the Baltimore
average, so smaller would have been inad-
visable.

A Vitayraph Release

FOLLOW THE FINGER

argument that you should purchase a ticket,
and you ought to be sold on the argment
advanced. It is a clever idea. But it is bad
to give so many top lines of about equal
value. When they are so nearly ali<e there
is no contrast, and contrast is what gives
display. The slogan could have been cut
down to a ten point and would be better if
incorporated into the plate. In no case
should it be permitted to fight the star. An
eight point "All week" would have helped
to give contrast, and the fact that the pic-
ture is there for a week is not a 24-point
fact. It would pay the National to watch
the composition more closely and insist that
display lines be given display. About the
best way to insist is to mark the relative
values in points if specific faces cannot be
called for.

A First National Release

WRONG VALUATIONS

this fact with "Sunday at 3 and 8:30" on
one side of the next line and "Week days
at 2:30 and 8:30" on the right hand side of
the same line. Then could come "Reserved
seats for all performances now on sale," with
the telephone and mail order lines just be-
low, and the prices at the bottom. As it
stands, there is little value to the display.
The space is not up to the Stilhnan standard,
which is very good indeed when at its best.

Makes a Cut Sell

the Selling Talk

There is too much large type at the top
of this display from the National Theatre,
Richmond, Va., and perhaps too many
panels, and once more we get "the star of
The Covered Wagon" until we begin to be-
lieve that his work in this Paramount is the
only decent thing Kerrigan has done, but

Poor Typography Is
Hurtful to Special

Taking 150 lines across four to put over
Norma Talmadge in Secrets as an op'ry
house show, the Stillman Theatre, Cleve-
land, gets what looks like a pretty display,
yet which is hurt somewhat through the
wrong valuation of the lines. A 12 point
bold is used to tell that this will be the only
showing in Cleveland this season, but an
eighteen is given for the times of showing,
and the same is wasted on the fact that seats
are on sale for all performances, neither of
which is as important as the announcement
of the exclusive showing. A 24 point "Only
showing in Cleveland this season" would
have gained greater interest, and with this
fact put over, the rest about showing times
and advance sales could have gone in light

Sectional

Stretching it out, the Astor Theatre, St.
Paul, took four days to complete a banner
on a two-story building along the main drag.

The first day they put up "Watch for"
with an arrow above it pointing to the right.
The following day came "Pleasure" with
"Mad. A drama of today. Wild lust. Ex-
citement," on the third and the "Coming to
the Astor" to complete the sign.

It sold a lot of tickets for Pleasure Mad
and this sign was backed up by an unusu-
ally good lobby.

Pittsburgh House

Gets Type Layout

Evidently Milt Crandall is not going to
have things all his own way down in Pitts-
burgh. For months he has been getting

May 17, 1924

MOVING PICTURE WORLD

315

more display for three houses in a given
space than other theatres have been obtain-
ing with their hand lettered busts for a
single attraction. Now and then some house
has swung into the type column for a week,
only to swing out again, but it seems to be
dawning upon the Olympic that type is not
only better, but cheaper, and they come in
with this 140 by 3 for Icebound. It's a

OLYMPIC

FIFTH AVENUE

DOWNTOWN

The story of
Frozen Hearts
melted by the
Fires of Love

And just to know
it's a Wm. De-
Mille production
— DeMitle who
made "Don't Call
It Love"— is to
know it's good.

NEXT WEEK

Gloria Swanson in "A Society Scandal " i

A Paramount Release

MOSTLY TYPE

rather stilted layout, but at least it is a
starter, and in one jump the layout man not
only senses the value of real type but ap-
preciates the emphasis of white space, as
well, and he gets a display such as never
came from the labored efforts of the mark-
ing brush artists most Pittsburgh theatres
harbor. Maybe even Boston will come back
again some day. It was back once, but could
not hold the pace. We shall watch with in-
terest to see if the Olympic persists in its
well-doing.

Even the Fulton

Sometimes Busts

Most of the advertising from the Fulton
Theatre, Jersey City, is unusually good, but
we think that A. S. Rittenberg made a bust
with this 115 by 3 for The Marriage Circle.
He knew he had something big and he was
probably over anxious. The result was that
he used too much talk and too much cut, par-
ticularly the latter. The result is an over-
stuff that does not at all give the sugges-
tion of a light comedy. Even the talk is
not as convincing as it might be. There is
no real sales value to "A fearless exposure
of the inner shrine of the marriage circle."
It may sell, but it will sell to the sort of
people who will not appreciate to the full
the delicious comedy. Suppose that he had
used instead: "Personally directed by Ernst
Lubitsch. Wc have had Lubitsch, the di-
rector of Pola Negri and we have had
Lubitsch, the director of Mary Pickford, but
here we get Lubitsch himself, the finest di-
rector continental Europe has ever sent us.
We get the real Lubitsch, not laboring to

get the best work out of some star player,
but Lubitsch giving the best that is in him
to a sprightly little farce, told with the deft,
graceful touch of a Viennese operetta. A
story that is to the films what The Merry
Widow was to the stage. Something dif-
ferent, something delicious, something alto-
gether entertaining and something that you
simply cannot afford to miss. If you think
you don't care for pictures, please come and
see this. You'll not regret it. The greater
your capacity for appreciation of the really

No matter what big pictures you've seen
this year, you'll enjoy this one most. It's

DECIDEDLY DIFFERENT/

TOMORROW

FULTON THEATRE'

A Warner Brothers Release

TOO MUCH CUT AND TALK

fine, the better you will like this vivid, force-
ful and wholly delightful play." That will
get in the people who will best like and ap-
preciate most this offering. These will not
be attracted by the picture of Marie Prevost
in bed. They will not appreciate the
clinches. They will get the wrong idea from
the cut and stay away. There is more money
for you in the Marriage Circle if you make
a special effort 'to sell it to the hard to get,
and you can't sell them with sex appeal.

Gets Full Display

with a Small Cut

Using only a press book portrait cut, the
Orpheum Theatre, South Bend, Ind., turns

COHTIHTJOOS

FROM
i 10 11 P M

PRICE 3

Children 1*0
Pi ms Tai

u-wwrs.,. I ALL WEEK STARTING TO-DAY

j^OPMAjffiMADGE

"The
Song of
Love"

A Picture Aglow With the
Flaming Breath of .rnpaa-
tioned Love

I -I the wild iouk h*r Preneh loTer frwu \ Jlf) A

ALoveStoryasWarmastheHotQesertSands

out a display for The Song of Love that will
compare very nicely with the elaborate spe-
cial art layouts wasted by some houses with
tame artists. About the only fault; and this
is a very slight one, is that the paired para-
graphs below the panel do not match, one
being four and the other five lines. This
involves leading, which destroys the balance,
but on the other hand, it gives greater em-
phasis to the shorter, and better, of the two
paragraphs. It is a very pretty display in-
volving no great mental labor to assimilate.

Makes a Strong Show
with a Press Book Cut

Using only a single cut from the plan book
on Pioneer Days, W. F. Haycock, of the
Strand Theatre, Callaway, Neb., frames an
eye-catching four tens with very little copy.
The cut is a short four column while the
space is the old 13 em measure, so there is
a shortage at one side, which is hardly notice-
able. The main thing was to get the right
hand side against the column rule, and this
has been done. The copy is rather weak,

STAR THEATRE

Tm.. WmL ni Thr„ Mirth IUMO

"PIONEER
TRAILS"

INDIANS'

OOVEREO WAGONS'
STAGE OOAOHES'

A DRflMf) OF THE PLAINS

r SNtHM Wo* Flflh"

A First National Release

CLEAN AND ATTRACTIVE

A Vitagraph Release

BASED ON A CUT

for there is little selling appeal. "Indians!
Covered Wagons ! Stage Coaches 1" hardly
catalogue the real attraction of this story,
but we imagine that the cut did ample sell-
ing and was sufficient, along with the title.
Down in the lower left hand corner you will
notice a name. That's the high sign to Mrs.
Sterner to come and get a couple of tickets.
The old scheme seems still to work. Every-
one reads all of the Star's advertisements in
the hope of seeing their name among the
blessed, and they can't get away from the
space without reading the advertising, par-
ticularly when it is held as short as this.

Backed Talk

So many persons saw Scaramouche in the
larger nearby towns before it came to the
Rex Theatre, Sumter, S. C, that Oscar
White might have felt that the verbal ad-
vertising would be sufficient.

But Mr. White never feels that way about
anything. He papered his outlying territory,
used the rural mailing list, which is em-
ployed only for the big attractions, and had
a girl on the telephone for nearly a week,
calling up numbers.

As a result of this campaign he sold an
advanced price attraction to more than his
usual regular business.

Newest Reviews

"Dorothy Vernon of
Haddon Hall"

Mary Pickford at Her Best in Delightful
United Artists Film Based on
Historical Novel
Reviewed by C. S. Sewell

At the Criterion Theatre in New York,
which for nearly two years housed "The
Covered Wagon," Mary Pickford's newest
picture for United Artists, "Dorothy Vernon
of Haddon Hall," is following on the heels
of that phenomenal success, with every in-
dication of a long and successful run.

This picture is just full of the elements
that make for box-office success. First, of
course, is Mary herself in a role that fits
her like the proverbial kid glove, a grown-
up Mary, it is true, but an intensely human
Mary as a girl just eighteen who does not
look a day older. Never has she appeared
more beautiful or had a more congenial role

ART TITLES

LOUIS MEYER

CRAFTSMEN
FILM LAB., Inc.

251 West 19th Street
New York

Phone Watkins 7620

EDITED BY CHARLES 3. SEWELL

FEATURES REVIEWED
IN THIS ISSUE

Chechahcos, The (Associated Ex-
hibitors)

Dangerous Blonde, The (Univer-
sal)

Daring Youth (Principal)
Dorothy Vernon of Haddon Hall

(United Artists)
Goldfish, The (First National)
Madamoiselle Midnight (Metro)
Sherlock, Jr. (Metro)
Trouble Shooter, The (Fox)

than as the sprightly, vivacious, quick-tem-
pered Dorothy in this adaptation of Charles
Major's well-known historical novel of the
sixteenth century.

Other angles of big audience value are the
picturesque and delightful story involving a
romance between members of two of the
leading families in England during feudal
days, the sumptuous and spectacular mount-
ing which the story has been given, the su-
perb direction of Marshall Neilan, the beau-
tiful photography and lighting, the excellence
of the supporting cast. These alone should
spell success for the picture, but in addition
there is the sure-fire box-office appeal of
real laugh-getting comedy plus a thrilling
ride by the heroine on horseback along
the top of a wall, culminating in a daring
leap across a broken portion, and her dash
through the castle gates just as they are
closed to her pursuers. Nor is this all, for
the picture has also the appeal which comes
from the glamour of the presence of such
well-known historical characters as Queen
Elizabeth and Mary Queen of Scots, who
figure prominently in the action.

Sumptuously mounted, with massive castle
sets, and men in armor, with a story laid
several centuries ago, we find ourselves right
at the outset in the midst of delightful, real-
ly human comedy in the conflict between
quick-tempered Dorothy and her father,
whose disposition she has inherited. Imme-
diately the heaviness and somberness of the

surroundings is lightened, and Mary is given
abundant opportunities for the use of char-
acteristic and delightful little touches, her
familiar mannerisms which have delighted
multitudes. From every standpoint Mary
has an ideal role and one which calls for
her portrayal of the whole gamut of emo-
tions, for her romance with the scion of the
rival house is beset with difficulties, even to
the point where she offends the queen and
is sentenced to death. But in every situa-
tion she rises superbly to the occasion.

Xever has Marshall Neilan, who has a
host of successes to his credit, done a better
piece of direction. His staging of the pic-
ture is beyond criticism, but his skill shows
especially in the way in which he has made
his characters in this costume picture of an-
other century appear and act so thor-
oughly and human. Even if some of the
situations appear a bit improbable from the
modern viewpoint, the characters themselves
always remain intensely real and their act-
ing never stilted.

There are places in the earlier portions
where a little cutting would speed up the
action, but never are these sufficient to
cause any pronounced lagging to the story
which holds the interest. There is a scene
of a hanging which is somewhat gruesome,
but taken all in all, the production is in-
tensely satisfying and provides wonderful
entertainment, and should thoroughly sat-
isfy even those patrons to whom costume
pictures do not usually appeal.

The entire supporting cast is excellent.
Allan Forrest, fine looking chap, makes a
good impression as the hero, Anders Ran-
dolf is very fine as Mary's father, while
Clare Eames gives a really superb portrayal
of Queen Elizabeth. As to Mary herself,
sufficient to say that she is at her best from
every angle, and was never more beautiful.

With Mary Pickford as the star, Marshall
Neilan as the director, a delightful romantic,
interest-holding story with plenty of comedy
and a quota of thrills, with a spectacular and
sumptuous production and beautifully photo-
graphed, with an exceptionally fine support-
ing cast, "Dorothy Vernon of Haddon Hall"
takes rank well up at the head of screen
productions and should prove one of the
season's best attractions and roll up a tre-
mendous total at the box office.

Use
Powers
Prints

New York Office:
POWERS BUILDING
Cor. 48th St. & Seventh Ave.

POWERS FILM

"Survives The Long Run"

Ask your laboratory to tell you about its brilliancy and sparkle —
its faithful reproduction of tones, of light and shade, no matter
how delicate — its increased durability.

POWERS FILM PRODUCTS, INC.

They
Last
Longer

Factory & Laboratories :

ROCHESTER, N. Y.

May 17, 1924

MOVING PICTURE WORLD

317

Cast

Dorothy Vernon Mary Pickford

Sir George Vernon Anders Randolf

Sir Malcolm Vernon Marc MacDermott

Lady Vernon Mmc. Daumery

Sir John Manners Allen Forrest

Karl of Rutland Wilfrid Lucas

Queen Elizabeth Claire Karnes

Mary, Queen of Scots Kstelle Taylor

Karl of Leicester Courtney Foote

Jennie Lottie Pickford Forrest

Based on novel by Charles Major.
Scenario by Waldemer Young.
Directed by Marshall Neilan.

Photographed by Charles Kosher.
Length, about 10,000 feet.

Story

At an early age Dorothy Vernon and Sir
John Manners are betrothed by their parents,
Sir George Vernon and the Earl of Rutland.
Tears pass. As the date approaches and Sir
John does not appear, Sir George gets angry,
and arranged for Dorothy to marry her
cousin Malcolm. Sir John returns, accidentally
meets Dorothy and they fall in love with
each other, but her father insists that she
wed Malcolm. Dorothy is a regular spit-fire
and her father has a temper and there is a
battle of tempers and endurance. Sir John
goes to Scotland and brings Mary Queen of
Scots to Rutland. Elizabeth comes to attend
Dorothy's wedding. Dorothy, jealous, betrays
the presence of the Scottish Queen. Elizabeth
orders that Mary be arrested together
with Sir John. Dorothy repents and rides to
save, Sir John. Mary escapes in Dorothy's
clothes. Dorothy poses as Mary and learns
that Malcom is aspiring to place Mary on
the throne. She tells Elizabeth who refuses
to believe her and throws her in prison.
Dorothy escapes and with Sir John they save
Elizabeth's life when Malcolm tries to kill
her. Elizabeth pardons Dorothy, and orders
Sir John to be banished to Wales for a year.
Dorothy tells him she is going with him.

"The Chechahcos'

Associated Exhibitors Offers Scenically
Beautiful and Interesting Feature
Filmed in Alaska

Reviewed by C. S. Jewell

Heralded as the first production made en-
tirely in that country, Alaska makes its bid
as a picture producing centre with "The
Chechahcos," which is being distributed by
Associated Exhibitors. The title is an Eskimo
word to signify newcomers or "tenderfeet,"
and the story deals with characters who
were all among those who joined in the wild
stampede that followed the discovery of gold
a couple of decades ago.

Of especial interest is the Alaskan angle
and the fact that the story has all been
filmed against authentic backgrounds on the
actual locations which the action depicts.
The effect has been to produce a picture of
great scenic beauty in unhackneyed sur-
roundings. There are a multitude of mag-
nificent views of the mountains, rivers,
glaciers, rapids and great expanses of snow-
covered hills and valleys that are a delight
to the eye, and they are not dragged in, but
each is used legitimately in the action.

Dealing with the story of the gold rush,
which is reproduced in the film, the picture
is not only instructive from a historical
standpoint but forcefully depicts the hard-
ships of the pioneers, the chances they took
in sailing on rickety steamers, their battle
with the intense cold and risking their lives
in attempting to ride the rapids with frail
craft.

There is a good human interest angle in
the fact that the story centers around a
baby who becomes separated from her
mother when the ship catches on fire, is
reared by two prospectors in ignorance of
the fact that her mother is alive because
her actions were misunderstood in becom-
ing the companion of a gambler. All the

while the mother has kept going, suffering
and leading a sordid existence as a dance
hall woman, buoyed by the thought that
maybe her daughter is alive.

"The Chechahcos'' has been capably di-
rected by Lewis H. Moomaw. Albert Van
Antwerp is the hero and Gladys Johnston
the heroine. Particularly effective is the
work of Alexis B. Luce as the villain and
William Dills as an old prospector, while
Baby Margie is a lovable little girl and an
excellent little actress. Mr. Moomaw, who
wrote the story in addition to directing it,
has introduced some good heart interest
scenes, humorous as well as pathetic, in
which this little girl figures, and has well
played up the mother angle.

An interesting point in this picture is the
costuming of the characters in the earlier
portion, all being dressed in the style of that
day, which seems quaint to us now. Partic-
ularly attractive is Eva Gordon as the young
mother in these scenes.

There is good suspense in a number of
the scenes and a particularly effective and
unexpected bit is a scene where as everyone
expects a melodramatic scene between the
mother and the gambler, he opens the door
to her room and places the key on the
inside.

Mr. Moomaw has introduced scenes in
which a chase occurs in sleds drawn over
the ice by teams of magnificent specimens
of malamut dogs, and has introduced what
we believe to be an absolutely new thrill,
where the villain meets death by being
hurled into the sea when a part of the glacier
on which he has sought refuge crumbles and
falls. This is well handled and should thrill
even the most jaded patron.

Its new and authentic locations, its beau-
tiful scenic effects, its comedy and human
interest and its original climax should, de-
spite the fact that from a dramatic stand-
point its story is not one of especial strength,
make it an attractive offering in the ma^
jority of houses. Its release at this season
is especially timely, as with its Alaskan story
and its backgrounds of snow and ice, it
should be an unusually seasonable hot
weather offering. Get behind "The
Chechahcos" with a "Nanook of the North"
style of exploitation and it should bring
home the bacon.

Cast

Horseshow Riley William Dills

Bob Dexter Albert Van Antwerp

Mrs. Stanlaw Kva Gordon

Prof. Stanlaw .. Howard Webster

Richard Steele Alexis B. Luce

Baby Stanlaw Baby Margie

Ruth Stanlaw Gladys Johnston

Pierre Guerney Hays

Story and direction by Lewis H. Moomaw,
Length, 7,000 feet.

Story

Among those who joined the gold rush to
Alaska years ago were Bob Dexter and
Horseshow Riley an experienced prospector,
together with Steele, a gambler, and Prof.
Stanlaw, his wife and baby. The boat
catches on fire, Steele saves Mrs. Stanlaw
while Dexter saves the baby. Arriving in
Alaska, Riley finds the mother with Steele
but does not tell Dexter. Twelve years
later, when Dexter has achieved success he
visits a new dance hall and sees Mrs. Stan-
law. She tells him her sordid story and he
tells her her baby Ruth has grown to woman-
hood. Steele is jealous of Dexter. The dance
hall burns and Steele escapes with a dog
team, with Dexter following. Ruth learns
the truth and starts to go to her mother, but
gets lost on the glacier. Steele also seeks
refuge on the glacier but goes too near the
edge and is buried beneath tons of ice that
fall into the sea. Dexter finds Ruth and
takes her home where the mother is waiting
for them and gives her consent to their
marriage.

MUSICIANS SHOULD FOLLOW

Jh ema tic Music

Cue ^S/vcc^

FOR PROPER PRESENTATIONS

"The Dangerous Blonde"

Laura La Plante's Second for Universal la
Bright, Snappy Comedy That Majority'
Should Enjoy

Reviewed by C. S. Sewell

For her second starring vehicle for Uni-
versal, Laura La Plante is presented in "The
Dangerous Blonde," a bright and amusing
feature comedy which, while it hardly meas-
ures up to the snap and vivacity of her first
offering, "Excitement," nevertheless is pleas-
ing and should provide good entertainment
for the majority of patrons.

The star appears as a young miss who
seeks to get her father out of a bad tangle
by getting back some letters he has fool-
ishly written an adventuress. Her vamping
this woman's accomplice is a rather oft-used
idea, and the ease with which she wins him
over and openly discloses her motive and
the fact that the hero misjudges her actions
is not altogether convincing; also the easy
manner in which the hero finally persuades
the adventuress to give up the letters rather
stretches the credulity, but the breezy com-
edy vein in which the story is handled and
the attractive personality of Miss La Plante
make up for the improbabilities of the story.
It is a picture that is not intended to be
taken very seriously but was built to amuse.

The picture starts off at a snappy pace
which is maintained throughout, opening
with a sequence in which the heroine's fath-
er is shown to be a very much henpecked
man at the mercy of his Amazonian wife,
who is a reformer. There is a lot of sure-
fire laugh material in this.

Miss La Plante has been given capable
support, with Edward Hearn as her football-
hero lover and Arthur Hoyt, who is always
effective as a wild-mannered "afraid of his
shadow" type of man as her father, and
Margaret Campbell as her mother. The pro-
duction details are adequate and Robert F.
Hill has nicely directed the story so as to
play up its lighter and amusing side, keep-
ing away from heavy melodrama, although
there are a couple of fast-action fights.

Cast

Diana Faraday Laura LaPIante

Royall Randall Kdward Hearn

Mr. Faraday Arthur Hoyt

Gerald Skinner Philo McCullough

Henry Rolfe Sedan

Vvette EVe Southern

Mrs. Faraday Margaret Campbell

The Cop Dick Sutherland

Koger Frederick Cole

Based on magazine story "A New Girl in

Town," by Hulbert Footner.

Scenario by Hugh Hoffman.
Directed by Robert F. Hill.
Length 4010 feet.

Story

Colonel Faraday is henpecked by his wife
who tries to reform everything and every-
body. He gets mixed up in an affair with
Yvette who threatens to cause a scandal with
letters he was written to her. Faraday en-
lists the aid of his daughter Diana who
schemes to get the letters by vamping Tvette's
partner Gerald Skinner. She persuades him
to get them for her, but just then Royall
Randall, a football hero in love with Diana
appears, refuses to believe Diana's explana-
tion and gives the letters back to Yvette.

318

MOVING PICTURE WORLD

May 17. 1924

Learning the truth, he persuades Tvette to
give up the letters as Skinner has double-
crossed her, and takes them to Diana. By
making it appear that he is opposed to Ran-
dall as a son-in-law, Faraday gets the con-
sent of his wife to the match as she never
agrees with him about anything.

'The Goldfish'

MUSICIANS SHOULD FOLLOW

'The Trouble Shooter'

Tom Mix in Fox Production That Will
Please All Types of Audiences
Reviewed by Tom Waller

Particularly abundant in rough riding,
love and thrills is this Fox production star-
ring Tom Mix. Tom is very much his true
out-of-door-man self in "The Trouble
Shooter." We fail to recollect him using
the six shooters in the holsters strapped to
his sides. But such shooting would have
been insignificant compared to the actionful,
hair-breadth stunts which Mix crowds into
the picture at great personal peril. Some
of the others, however, exchange enough
shots to satisfy the most rabid admirer of
gun play. All in all, this production will
register beyond a doubt with Mix followers
as one of the two-fisted star of the saddle's
fastest moving vehicles.

Action, action and some more action.
Stunts old and novel but all put over with
box office foremost in the mind of Director
John Conway. Love scenes where strength
of the he-man character predominates so
that the embrace is first and final, come
after a series of tests leading up to an artis-
tic and plausible climax.

The material in "The Trouble Shooter"
furnishes any number of tie-ups from the
standpoint of exploitation and lobby dis-
play. Pursued by an express train Mix, on
his spirited horse, Tony, dashes across a
trestle hundreds of feet above the floor of
a yawning and jagged chasm. At another
time he and his horse narrowly escape
drowning while stemming the current of a
treacherous mountain stream. These are a
few of the thrills.

As the "Trouble Shooter" Mix introduces
a little known character, the man in a power
plant whose job it is to repair damage to
wires and poles. It is a very hazardous po-
sition and Mix adds a few more dangers.
Tony, the horse, on snow shoes is particu-
larly good. Mix's skiing is excellent. A
good laugh is furnished when Tom inad-
vertently puts a perfume sprayer in his
pocket before leaving upon his first formal
call on the girl.

Cast

Tom Steele Tom Mix

Nancy Brewster Kathleen Key

Benjamin Brewster Frank Currier

Francis Farle \ j. Gunnis Davis

Pete Hinliley \

Ohet Connors Mike Donlln

Chiquita Dolores B.OUSSC

Scotty McTavish Charles HcHnsh

Stephen Kirhy VI Freemont

storv and scenario by Frederick ami Fanny
Barton.
Directed bj John Conway.
Length, 5,70:: feet.

Mori

Turn Steele, head lineman for the Ajax
Power Company, meets Nancy Brewster after
she has shot at him during a fit of hysteria
at sight of a tame bear on the Ajax pre-
serve. Nancy is daughter of the head of the
San Sebastian plant, powerful rival com-
pany of the Ajax. Both companies want
rights to a strip of intervening land. The
government rules that the first company
staking it off will be entitled to ownership.
Against many odds and with the aid of the
rival boss' daughter, whom he rescues from
a storm in the mountains, Tom not only
beats the San Sebastian capitalist but with
his consent captures his daughter.

Constance Talmadge Provides Amusing
Entertainment in Bright, Peppy and
Sophisticated Comedy

Reviewed by C. S. Sewell

As what might be termed a "married flap-
per," Constance Talmadge in "The Goldfish,"
a First National feature adapted from a re-
cent stage play, has the type of role which
suits her best and which she can always be
depended upon to handle to advantage.

The plot of the picture is exceedingly
light, being based on the idea of a clever
and vivacious young woman who rises to
wealth and prominence by using a succes-
sion of husbands, each one higher in the
social scale, as stepping stones, conveniently
getting rid of them by the expedient to
which she has each one agree, that the giv-
ing of a bowl of goldfish to the other party
is a signal that their romance has ceased.
By this means she eventually reaches the
point where she is engaged to a duke, but
the reappearance of her first husband causes
her to hand the duke the goldfish and again
seek happiness with her first love.

It is a bright, sophisticated comedy with
unusually witty subtitles and a lot of highly
amusing situations, and is of the type that
will delight the highest class of patronage.
Some of the humor is quite subtle, but a lot
of it is obvious. The story follows farcical
lines and there are situations which are im-
probable and somewhat vague at times ;
however, it serves as an excellent vehicle for
Constance and she was never seen to better
advantage.

The idea of the heroine changing hus-
bands with such frequency and rapidity and
using each for her own advantage is cer-
tainly a sophisticated one, and may be a bit
jarring to the ideas of some spectators; how-
ever, the proprieties are scrupulously ob-
served, divorce or death is used to free her
of her unwanted mates, and there is never
the slightest suggestion of immorality.

Miss Talmadge has an excellent support-
ing cast. Jack Mulhall is thoroughly satis-
factory most of the time, though inclined to
overact in the earlier scenes. Jean Hersholt
in a comedy character role gives an excep-
tionally fine performance, while Zasu Pitts
is superb as the heroine's man-crazy friend,
and in a couple of instances pushes Con-
stance Talmadge for the honors.

"The Goldfish" is bright, snappy and amus-
ing, presents Miss Talmadge in the type of
role in which her many admirers like to see
her and should prove a worth-while box-
office attraction in the majority of houses.

Cast

Jennie Weatkerby Constance Talmndee

Jimmie Weatherbj Jack Mulhall

Duke «,I Middlesex Frank Elliott

Herman Kiauss Jean Hersholt

Amelia Zasu 1'itts

fount NevSkl Edward Connelly

J. Hamilton Powers William Conklin

Tasini r Leo White

liased on StaKc Piny of Same Title.
Directed by Jerome Storm.
\_A ngth, 7,145 feet.

Story

Jennie plays a piano at Coney Island for
her husband Jimmie who sings and dances.
At the house where they board, Count Nevski
a former member of the Polish nobility sees
great possibilities in Jennie and suggests she
can rise to great heights by a succession of
husbands. Jennie likes the idea and when
Herman Krauss, manager of a shoe factory
proposes she gives Jimmie a bowl of goldfish
which is the agreed signal when either one
tires of the other. Powers, Herman's boss
gets angry at things Jennie makes Herman do
and calls on Jennie. She wins him over and

yAemaiic Music

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FOR PROPER PRESENTATIONS

Herman gets the goldfish. Powers dies soon
leaving his wealth to Jennie, and the Count
picks the Duke of Middlesex for her. She
accepts his proposal, but Jimmie returns.
Herman despairing of winning her again
arranged to bring Jimmie and Jennie together
and they decide to start all over again, so
the Duke gets the bowl of goldfish.

"Madamoiselle Midnight"

Mae Murray in Another Melodramatic
Offering With Plenty of Vivid Action
Released by Metro
Reviewed by Epe« W. Sarjrent

Once more Mae Murray discards what at
one time appeared to be a standard formula,
and presents in "Madamaiselle Midnight" a
fast moving melodramatic story in which
tense and rapid action is more greatly de-
pended upon for success than the dancing
scenes which once were accounted her best
bower. The test of the story is the fact
that even without a star this play would
probably hold strong interest with the aver-
age audience and be acclaimed by the spec-
tator who likes them to come "hot and fast."

With a prologue laid in the court of the
third Napoleon, most of the action takes place
in Mexico, and some really beautiful outdoor
shots alternate with charming patios and
sumptuous settings. The staging of the
piece is decidedly the best thing Tiffany has
yet done. It is colorful, correct and beauti-
ful, and yet it is merely the background for
a story of plot and counterplot, of a patriot
Father, a rascally Uncle, a characteristic
bandit and the inevitable Americano who of
course wins the girl. It differs from the
usual Mexican story in that it will not give
offense to the Mexicans themselves. The
tenor of the story is thoroughly pro-Mexi-
can.

Miss Murray plays her big scenes with
intensity, but her lighter moments are
nervously erratic, giving no contrast of re-
pose. Monte Blue is sincere and manly in
a role which easily might be overplayed, and
Robert McKim iind Nick de Ruiz carry the
villainy with skill. A small role of a priest
is exceedingly well played by Otis Harlan
and Johnny Arthur cares well for the minor
role of playmate-sweetheart. In the his-
torical prologue several excellent character-
izations are given.

The production should please Miss
Murray's large following even though she
wears no modern gowns.

Cast

Itenee Moe Murray

Owen Burke Monte Blue

JOao Hubert McKim

Don Pedro Robert Fdeaon

Don Jose Mck de Ruls

Carlos Johnnj Vrthur

Padre Francisco Otis Harlan

Duenna Mine. Nellie foment

Prologue

Id nee de (.outran Mae Murray

Colonel de (.outran John Sainpolla

Napoleon III Paul WelseJ

ISngenie Clarissa Selwynne

Maximilian Barl schenck

Due de Hofng J. Farrell MaeDonald

Storj bj John Ruaaell and ( art iiariiaugb.
Directed by Robert Z. Leonard.
Photographed hj Oliver r. Marsh.
Length, t;.77s feet.

May 17. 1924

MOVING PICTURE WORLD

319

The Story

Renee is the descendant of that Renee de
Gontran who in the court of the third
Napoleon scandalized the Empress Eugenie
by her escapades and who is banished to
Mexico when her husband goes with the
army of the ill-fated Maximilian. She inherits
the nervous excitability of her grandmother,
which manifests itself only between the hours
of midnight and one o'clock. Her father is
a loyalist to whom comes Owen Burke, who
seeks to establish on behalf of the admin-
istration a better understanding between
Mexico and his own country.

She attracts the attention of Joao, a bandit,
who covets her. Her uncle, Don Jose
eggs him on to the robbery and murder of
her father. She escapes as she has stolen
away to the village fiesta, returning to find
her father slain.

Don Jose plans to make her midnight mad-
ness the excuse for incarcerating her In an
asylum, but she is rescued by Burke with
the aid of her cousin, Carlos, and they are
united in marriage at the stroke of mid-
night, the ceremony releasing her from the
domination of her ancestress.

"Sherlock, Jr."

Buster Keaton's Newest Metro Is Highly
Amusing Comedy with Lots of Clever
and Brand New Gags
Reviewed by C. S. Sewell

As the title suggests, Buster Keaton in
"Sherlock, Jr.," his newest feature comedy
for Metro, aspires to be a great detective,
and his efforts to unravel a robbery during
the hours when he is not employed as pro-
jectionist in the village theatre furnishes the
plot.

Naturally this slight plot is but a frame-
work on which to hang gags and comedy
situations, and right here we want to say
that we never saw so many gags and such
original ones as are unfolded in "Sherlock,
Jr." It is an unusually cleverly constructed
comedy film and Buster and his gag men
deserve credit for their ingenuity.

The picture opens with a lot of typical
Buster Keaton stuff of a familiar nature that
provides many amusing moments, but it is
when he fails as a detective and goes back to
his job in the theatre that the new stuff is in-
troduced. Here the dream idea is employed
to good effect. While reeling off a film,
Buster dreams that he, the girl and others
are portraying the roles on the screen. An
effect is then introduced that so far as we
know is absolutely new. Buster's dream self
strides down the aisle and walks right onto
the screen, scrapping with the villain. He
is thrown out into the audience, but gets
back on the screen. The quick changes of
scene find him in all sorts of predicaments.
In a den of lions he jumps in a hole to find
that the scene has changed and he is on a
desert. Climbing a rock, he discovers he is
in mid-ocean. Attempting to dive into the
water, he lands head first in a snow bank.
These scenes are not only original and clever
but good laugh-getters.

Next we see Buster as "the greatest crim-
inologist" and his efforts to locate the miss-
ing pearls introduce a pool game in which
he makes some of the most remarkable
freak shots imaginable, always managing to
keep from hitting the ball that is supposed
to contain an explosive. The fun here is
good and the suspense excellent. Then
conies a chase which is crammed full of
clever and amusing gags, some familiar,
others quite new, and all of them good fun
provokers, including rapid appearances and
disappearances, a wild ride through traffic
and over a broken bridge on the handle bars
of a motorcycle with no one in the seat, and
a sequence where the auto body leaves the
chassis and dashes into a lake. Buster uses

it as a boat by raising the top upright for
a sail. Gags follow one another with re-
markable rapidity.

While "Sherlock, Jr." is probably not as
hilarious as some of his other comedies and
may not provo'<e such loud laughs, it is cer-
tainly original, clever and very amusing all
the way through and will keep any audience
in smiles and chuckles. It should thorough-
ly satisfy any audience and keep them in
good humor.

Cast

Sherlock, Jr Buster Keaton

The Girl Kathryn MeGuire

The Rival Ward Crane

Girl's Father Joseph Keaton

Story by Bruckman, Havez and Mitchells
Directed by Buster Keaton.
Photi>£r:il>li<<l by Houck and Lesley.
Length., 4,065 feet.

Buster, projectionist in the local theatre,
longs to be a detective. He calls on the girl,
his rival steals her father's watch and Buster
gets his chance but fails and the girl turns
him down as the rival has planted the pawn-
ticket in Buster's pocket. Disgusted, Buster
goes back to his job. While running a pic-
ture he dreams that he is the great detective
Sherlock Jr., in the film, while his rival is
the thief and his girl the heroine. After
thrilling adventures and exciting chases he
solves the mystery of the missing pearls.
Awakening he finds it was all a dream, but
the girl rushes in. tells him she has dis-
covered the real thief. She begs his for-
giveness for doubting him and he takes her
in his arms.

"Daring Youth"

Bebe Daniels and Norman Kerry Score in
Amusing Principal Picture
Reviewed by Sumner Smith

"Daring Youth," a Principal Picture with
Bebe Daniels and Norman Kerry, is the
sophisticated and amusing story of a young,
sentimental couple who essayed married life
on a part-time basis, following the widely
press-agented plan of Fannie Hurst, the
writer, and her husband, who regulate life,
liberty and the pursuit of happiness on the
foundation of two breakfasts together a
week. By showing the squabbles of the girl's
parents, the picture ra'ses the question of
how to assure a happy wedded state. The
girl decides on the part-time plan — every
other day and week ends with hubby — and
when he at last shows a little intelligence
and pretends to accept it, she promptly suc-
cumbs to conventional ideas.

Scenes showing a wife running around with
other men might offend some followers of
motion picture. But in "Daring Youth" they
cannot for a moment conceive of any un-
due intimacies between the wife and the men
she has in tow for her days off. Lee Moran
and Arthur Hoyt, as these temporary ad-
mirers, perfectly realized the comedy ele-
ment of their parts, and they are so satis-
factorily "dumb" as admirers as to evoke
screams of mirth.

Director William Beaudine has directed a
smoothly running picture. Though the plot
is slight, comedy touches are deftly intro-
duced at every opportunity and there is little
hesitancy to the action. There is no ob-
noxious sex angle. Norman Kerry and Bebe
Daniels score as the young married couple,
and the work of their supporting cast is at
all times excellent. The picture is lavishly
mounted and the photography good, so,
looked at from every angle, it appears a
good box office attraction.

Cast

Miss Allta Allen Uebe Daniels

John J. Campbell Norman Kerry

Arthur James Lee Moran

Winston Howell Arthur Hoyt

Mrs, Allen Lillian Langdon

Mr. Allen George Pearce

Scenarized by Alexander Neal from Dorothy
Farniim's Story
Directed by William Beaudine.
Photographed by Charles Van Engcr.
Length, 5,1)75 feet.
Story

John Campbell agrees to marry Alita
Allen with the understanding that each is to
have every other day, except week ends,
free to see friends. Alita. mischievously in-
clined, arouses John's jealousy. He sends a
male friend to test her devotion, but the
stunt ends in a fiasco. That night Alita re-
mains out until 5 a. m. John throws her ad-
mirer out of the house and lays down the
law. She admits that the arrangement Is a
failure and that she has wanted him to as-
sert himself as definitely opposed to It.

"For the Love of Mike"

(F. B. O.— Series— Two Reels)

Gladys and her pals return from their
brief experience in Europe in this num-
ber of F. B. O.'s "Telephone Girl" series,
and she gets interested immediately in a
champion prize fighter who is so super-
stitious he would rather be considered "yel-
low" than enter the ring for his thirteenth
bout. At the solicitation of his aged
mother, Gladys persuades him to fight, Jerry
acting as his manager and Jimmy as his
trainer, and when Gladys reminds him that
his father was a horseshoer and handled
horseshoes all his life, he goes in and
wins. This is a bright and entertaining
two-reeler, one of the best of the series
and should be a welcome attraction in any
house. Characteristic of Witwer's series,
the subtitles are snappy and humorous.
There is considerable human interest and
pep and the film holds the interest. There
is also a good prize-fight which will delight
the boxing fans. The superstitions of the
fighter are amusingly played up, especially
one scene where his pals walk safely under
a ladder while he walks around it and gets
hit by falling bricks. The familiar players
of the series all show to advantage, while
Eric St. Clair is effective in the role of
Mike, the champion. — C. S. S.

"He's My Pal"

(Fox — Comedy — Two Reels)

We pretty nearly laughed ourselves sick
at this one — and that is quite an admission,
considering that if we laugh in the projec-
tion room at all we generally laugh to our-
selves. Those three chimpanzees of Fox's,
namely, Pep, Max and Moritz, starring in
this Imperial comedy, never have done bet-
ter and probably never will, as it is their
superlative comedy from our way of think-
ing. They are janitors and bootblacks and
doormen in an underworld dance palace. One
of them is beaten up by a thug customer
and the others go to his rescue, including
a bevy of messenger boys on their bicycles.
This animal version of slapstick has every-
thing beaten done by "humans" that we
have ever seen. — T. W.

"Jealous Fisherman"

(Pathe — Cartoon— One Reel)

The current Aesop Film Fable shows how
Thomas Cat and Isaac Dog fish in Farmer
Alfalfa's pond against the owner's wishes.
Like those which have preceded it, this sub-
ject is a marvel of ingenious imagination.
While Thomas Cat isn't successful in getting
the fish securely on the hook, Isaac Dog
captures them by the simple method of
holding the bait above the water and brain-
ing the fish with a club when they jump for
it.— S. S.

The Pep of The Program

NE^S AND REVIEWS OF SHOFCT SUBJECTS AND SERIALS

'The Fortieth Door'

Pathe Offers Exciting Serial Featuring Allene
Ray, Based on Popular Novel
Rev h ived by C. S. Sevrell

As its newest serial offering Pathe is pre-
senting "The Fortieth Door" and in line with
the new policy of basing serials on novels
and well-known stories, this one is an
adaptation of a colorful novel by Mary
Hastings Bradley, which deals with the ro-
mance of an American and the supposed
daughter of a wealthy Egyptian. Allene Ray
is featured, with Bruce Gordon in the oppo-
site role, while the direction is by George B.
Seitz.

The opening episodes all take place in
Egypt, in and around Cairo and out on
the desert where the hero is engaged in ex-
ploring the tombs of the ancient Pharaohs.
There is the usual serial motif in his search
for the Temple of Forty Doors, although
this part is subordinated at first in getting
the romance between the hero and heroine
under way.

This serial has been produced on a lavish
scale, the sets and appointments resembling
a high class feature, in fact in many re-
spects it resembles a continuous feature
which has been treated in serial style, each
episode ending just at the height of the cli-
max. There is the usual dash and action,
thrills and suspense of the familiar serial;
but the dramatic construction is better and
the developments while melodramatic are
more logical.

There is the glamour of Oriental intrigue
to the action as opposed to American dash
and hustle. Altogether "The Fortieth Door"
gives promise of being thoroughly satisfac-
tory to serial fans and a production that will
enlist new recruits to this form of entertain-
ment and do well at the box office.

The story holds the interest and moves
along at a good pace with plenty of dash
and excitement. The climaxes for the first
three episodes centre around the attempts
of the villain to make way with the hero.

Allene Ray is attractive and well cast as
the heroine, while Bruce Gordon is entirely
satisfactory as the hero. Frank Lackteen, a
familiar figure in George Seitz serials does
excellent work as the villain. Anna May
Wong, Bernard Seigel, Lillian Gale and the
other members of the cast all do good work.
The direction by George Seitz is excellent.

Fast Steppers'

New Universal Series of Race Track Stories
Looks Like Sure Winner.
Reviewed by C. S. Sewell

As the successor to the "Leather Pushers"
stories which centered around the prize-fight
arena, Universal is offering a new series of
"Fast Steppers" in which the atmosphere is
that of the race track. These stories, two
reels each, star Billy Sullivan who made a hit
in the later "Leather Pushers" and are based
on a series of magazine stories by the popu-
lar writer, Gerald Beaumont. The role of
the hero is that of a follower of the track

"SHORTS" REVIEWED
IN THIS ISSUE

Air Pockets (Educational)

April Fool (Pathe)

Black Oxfords (Pathe)

Bottle Babies (Pathe)

Fast Steppers (Universal)

Fishin' Fever (Pathe)

For the Love of Mike (F. B. O.)

Fortieth Door, The (Pathe)

Flowers of Hate (Educational)

He's My Pal (Fox)

Jealous Fisherman, The (Pathe)

My Little Brother (Universal)

Nerve Tonic (Educational)

Lone Round-Up, The (Universal)

Pathe Review No. 20 (Pathe)

Pilgrims, The (Pathe)

Tiny Tour of U.S.A. (Educational)

Trailing Trouble (Universal)

who makes his living by selling information
as to the probable winners.

There is a good human interest angle run-
ning through the series in the romance be-
tween the Kid and a dancer in a cafe who is
known as the Fiddlin' Doll. They are always
looking for the day when they will make a
big "killing" at the track so that the Kid
can declare his love.

The action all takes place at or near the
track and the scenes are authentic as they

COMING
A "HISTORIET"

TEAPOT DOME

(Not a Review)
Illustrated, Animated and "Cartoonimed"
with "Multf- Color" Title.
Something new and unusual.

TO FOLLOW:

"Famous Sayings of Famous Americans"
"Witty Sayings of Witty Frenchmen"
"Witty Naughty Thoughts"
"Love Affairs of Famous Men" (A Series)
ALL Our "Hlstoriets" Are
Illustrated, Animated and "Cartoonlxed"

AND BESIDES

Have "Multi-Color" Titles and Scenes
"See It in Colors"

REEL-COLORS, Inc.

LABORATORIES, LYNDHURST
(Art Studios and Offices)

85 RIVERSIDE DRIVE
NEW YORK

Phone Endfcott 7784-73*4

were filmed at the race course at Tia Juana,
Mexico. The fascination and excitement of
horse-racing is played up and each story
centres around a race, its effect on the for-
tunes or misfortunes of the characters being
worked up each time from a different angle.
All of the stories shown for review have a
strong human interest angle, good char-
acterizations, humorous touches and pathos.

The first of the series "The Fiddlin' Doll"
gets off to a good start while the second
"The Empty Stable" is even better with its
strong angle of human interest in the in-
tense affection of an old man for his horse
which disappears just before the big race;
while the third is even better still for in ad-
dition to containing the audience elements
of the other two, has a snappy ring battle
between the Kid and an Englishman over
the merits of American and English horses.
Here we have a series that instead of falling
down, keeps getting better and better as each
story unfolds, and judging by the first three,
we believe it will prove a worthy successor
to the "Leather Pushers" with the majority
of fans.

Billy Sullivan in the role of the hero
duplicates his success of the "Leather Push-
ers," while Shannon Day is thoroughly sat-
isfactory as the girl. Edward Laemmle has
given these stories fine direction, bringing
out the atmosphere of the track and paddock.
James T. Quinn does excellent work as the
pal of the Kid and is responsible for a large
proportion of the comedy element.

"Fast Steppers" looks like a sure winner
in the box-office stakes.

Trailing Trouble"

(Universal — Century Comedy — Two Reels)

Buddy Messinger is starred and his little
girl playmate, Martha, and their boy friend
"Spec" are featured in this one by Univer-
sal. Buddy endeavors to ape Martha's
father, who believes he is a great detective
and whose house is fitted up with all kinds
of mechanical contrivances. A band of
thieves are operating in the neighborhood
and finally get to Martha's house. They are
succeeding in baffling the great detective
and all his machinations when Buddy and
his pals hit upon a plan which frightens the
robbers away and causes Martha's father to
commend Buddy. This two-reeler is full of
all kinds of laugh-provoking complications
and is a good burlesque on the Sherlock
Holmes character. — T. W.

"Flowers of Hate"

(Educational — Scenic — One Reel)

The dramatic angle is strongly and ap-
pealingly emphasized in this Robert C.
Bruce Wilderness Tale. It skillfully por-
trays that it is not absence, as the old axiom
says, but presence that causes the heart to
grow fonder. The ascension of Pinnacle
Peak near the Golden Lakes gives the
camera a chance to photograph many beau-
tiful natural scenes. The sketch is delight-
fully handled from a sophisticated and yet
wholly understandable angle. — T. W.

May 17. 1924

MOVING PICTURE WORLD

321

"Nerve Tonic"

(Educational — Christie Comedy — Two
Reels)

"Nerve Tonic/' in addition to containing
some of the best Christie laughs, has a
motto. It brings out the point that all cases
of nervousness are not overcome by the af-
flicted one reposing in bed. Jimmie Adams
as a nervous wreck and under doctor's or-
ders to get plenty of rest, under the pen-
alty of losing all right to the physician's
daughter as his prospective wife, makes a
stock exchange out of his bedroom while
his medical overseer is away.

Making a bed out of his desk and a gold
fish pond out of the ticket machine are a
few of the novel stunts brought into play in
this Christie two-reeler. The doctor's as-
sistant is Jimmie's rival for the girl's hand.
The doctor finally turns Jimmie over to this
assistant. A freak house, such as is found
at some of the bigger bathing beaches, is
where Jimmie undergoes the new system for
cure. Lots of good slam bang stuff is then
introduced in which Adams has to go
through all kinds of strenuous antics. In-
cidentally, the assistant gets the worst of
the deal and winds up as Adams' best man.
This is a comedy that will satisfy any type
of audience. — T. W.

"April Fool"

(Pathe — Comedy — Two Reels)

In this Charles Chase appears as a small-
town cub reporter of the rather "dumber"
sort who indulges in some April Fool jokes
with results disastrous to himself. The ac-
tion is fast and the picture is a good bur-
lesque on the suspicion with which most
people regard their neighbors on the day
when every sort of practical joke is adjudged
legitimate. The newspaper characters are
all exceptionally well done. About every
time-honored practical joke is shown — the
placing of tacks on chairs, the rubber ham-
mer and the imitation ink spot. The finale
shows the dumbbell rushing through the
door of an imitation house to fall headlong
into a lake. — S. S.

"My Little Brother"

(Universal — Comedy — One Reel)

Many may consider this as above Slim
Summerville's standard. It is a little more
plausible, in other words just as ridiculously
funny but with a little more meat upon the
bone of the laugh than is to be found in
many of Summerville's past achievements.
A tramp gives Summerville a helping hand
when this star is thrown out of a souse
party. Summerville does not know what
it is all about the next morning when his
wife asks him for an accounting, so he in-
troduces the possessor of the stubbled face
beside him as his brother. The wife is con-
vinced and so is the tramp and he immedi-
ately takes full possession of the Summer-
ville domicile, even to the extent of marry-
ing a sister-in-law. — T. W.

'A Tiny Tour of the U. S. A.'

(Educational — Novelty — One Reel)

Lyman H. Howe's latest Hodge-Podge in-
terestingly portrays a series of sidelights on
historical and current subjects in various
cities and towns covering the four points
of the United States. Besides the educa-
tional value of such shots a comedy vein is
appropriately afforded by intermittent car-
toons burlesquing some of the subjects
shown. — T. W.

"Air Pockets"

(Educational — Mermaid Comedy — Two
Reels)

Jack White pulls a lot of clever slapstick
stuff and some new stunts in this two-reel
Mermaid. He is supported by such funsters
as Lige Conley, Earl Montgomery, Sun-
shine Hart, Olive Borden, Peg O'Neil and
Otto Fries. Jack in this one uses to the
same excellent advantage that technique of
his, so well developed, which gives the
crowd a thrill before almost every laugh.
"Air Pockets" is like a rough ocean — noth-
ing but a series of high waves. But in the
Jack White lingo, what waves these arel
The first roller is the thrill and the second
is the laugh and they alternate like this all
the way through. These waves certainly
ought to be a diversion to the movie fan
because, of the Jack White waves, there is
not a single one during the entire film skit
which is not crested with the sparkling foam
of audience interest. Some great stuff is
done with aeroplanes and collapsible Fords.
— T. W.

"The Lone Round-Up"

(Universal — Drama — Two Reels)

Universal has in "The Lone Round-Up"
two very good reels of western drama, in
which Jack Daugherty is starred. The
scene is laid in a western town and opens
with its leading citizen and bank president
giving a dance to his debutante daughter,
recently returned from finishing school in
the big metropolis. A newcomer to the vil-
lage is treasurer of the bank, and is mak-
ing a play for the girl. Daugherty, as chief
of the cattlemen, has always been her closest
friend. The treasurer, who is engineering
a bank robbery, takes her to the bank and
opens the way for a band of thieves. Daugh-
erty, who has trailed them, is knocked out.
The treasurer turns suspicions in his direc-
tion. He escapes from the jail and follows
the girl who has been captured by the
bandits in her efforts to trail them. Daugh-
erty rescues the girl and captures all of the
bandits and their loot. — T. W.

"The Pilgrims"

(Pathe— Chronicles— Three Reels)

This ninth chapter in the "Chronicles of
America" deals with the departure from Eng-
land, temporary sojourn in Holland and ar-
rival in America of the historic band of
English dissenters, who because of their re-
ligious belief were persecuted and forced to
leave their native land and seek a peaceful
existence in America. The subject opens
with an illustration of the persecution to
which they were subjected in England. The
stay in Holland is only touched upon; then
the Pilgrims set sail for America. Of es-
pecial interest are views of the landing on
historic Plymouth Rock and a reproduction
of the Mayflower. The rigors of the New
England winter, which cost the colony many
lives, are shown, and their plans to thwart
a possible Indian attack. Scenes of the win-
ning of Samoset's friendship follow. This
chapter is illustrated with several maps that
enlighten the onlooker as to the wanderings
of this band of determined Pilgrims, and it
conveys more vividly than any history book
the hardships endured by them in their
search for a place where they could worship
God according to the dictates of their hearts.
The exteriors and interiors are uniformly
picturesque and exact as to period, and the
acting is excellent. — S. S.

"Fishin' Fever"

(Pathe— Sportlight— Two Reels)

The peril of yielding to the lure of rod
and line is shown in this Grantland Rice
Sportlight. Once the fishing fever gets in
the small boy's bones, and he hies himself
off to the rippling brook with string and
bent pin to capture the unwary perch, he is
doomed to go through life an addict to the
lure of water and elusive finny victims. As
the boy attains to maturity, he casts for
tuna and tarpon ; when advancing years pro-
hibit ventures far from home, he reverts
in his second childhood, to the tiny brook
and its denizens of perch and sunfish, and
while the fish nibble, dreams of, the olden
days of six-foot monsters. This subject is,
like its predecessors, very aptly titled and
will especially interest every confirmed fish-
erman.— S. S.

"Black Oxfords"

(Pathe — Comedy — Two Reels)

The Mack Sennett comedy, "Black Ox-
fords," burlesques the trying situation of a
mother and daughter about to be evicted
from their home by a scheming mortgage
holder, while an innocent son serves a term
in jail. There are tears aplenty in the first
reel as the two women plead with the hard-
hearted business man, but a just punish-
ment for his wrong-doing is inflicted on him
when a family of goats, mistaking his flivver
for a tin can, proceed to devour it. In the
second reel the son escapes from jail. This
reel is full of fast, laughable action dealing
with his escape from the minions of the law
and culminating with a racetrack scene when
he wins enough money as jockey to pay off
the mortgage. There are a lot of ingenious
laughs in this comedy, though it burlesques
a time-worn plot. — S. S.

"Bottle Babies"

(Pathe — Comedy — Two Reels)

This is another one of the "Spat Family"
series. It deals with the borrowing of two
babies to influence the will of a wealthy
uncle, and the humor is built around the
family's difficulties in juggling the milk
bottle and paying the babies other little do-
mestic attentions. The idea is very slight,
even for two reels, and much of the humor
seems forced, so that the impression lingers
that this latest addition to the series is not
quite up to the standard of its predecessors.
The acting is, again, uniformly good, with
the two men and the woman successfully
causing laughs by their amateurish attempts
to keep the babies good-natured. One of
their best stunts is jumping up and down
like a kangaroo because it keeps the babies
from crying. — S. S.

Pathe Review No. 20

(Pathe — Magazine— One Reel)

This subject offers a varied assortment of
attractive scenes, including "Photographic
Gems," a picturesque study of cloud forma-
tions; "On the Great Plain," which shows
interesting holiday scenes in Hungary; "One
of the Family," a thrilling human interest
story of how a dog saved two children;
"Flameless Fires," a glimpse into the secrets
of chemistry, and "The Valley of the Indre,"
a Pathecolor presentation of striking loca-
tions in a section of France. This is one of
the best issues of this weekly reel. — S. S.

Other short subject reviews on page 319.

ClIRRENTand AdWVNCEFILM RELEASES

ALLIED PRODUCERS AND DISTRIBUTORS

Review Footage

Richard the Lion-Hearted Wallace Beery Nov. 3 7,298

Loving Lies Monte Blue Feb. 2 6,526

No More Women Matt Moore-Bellamy Feb. 2 6.186

The Hill Billy Jack Pickford Mar. 22 5,734

ARROW

Days of '49 Neva Gerber serial

Gambling Wives Marjirie Daw

Romeo Mix-Up Edmund Cobb

Western Yesterdays Edmund Cobb ....

Western Fate Hatton-Gerber

Whirlwind Ranger Hatton-Gerber ....

Notch Number One Ben Wilson

Models and Artists Bobby Dunn

Oh, Billy Billy West

April 5

Mar. 22 6,438

ASSOCIATED EXHIBITORS

The Miracle Makers Leah Baird Dec. 22.

The Yankee Consul Douglas MacLean Feb. 23.

When A Girls Loves Star cast May 3.

5.834

6.14H
5,876

EDUCATIONAL FILMS CORP.

Neck and Neck Mermaid comedy Jan.

Oh, Girls/ Sid Smith Jan.

The Butterfly Tolhurst series Jan.

Aggravating Papa Jimmy Adams Feb.

The Broncho Express Clyde Cook Feb.

About Face . Juvenile comedy -Feb.

Here And There Sid Smith Feb.

A Movie Pioneer .Hodge-Podge reb.

Lonesome Lloyd Hamilton Feb.

Old Friends "Sing Them Again" Feb.

Busy Buddies Christie comedy Feb.

Plxsti grams Stereoscopic Feb.

Wide Open Mermaid comedy Feb.

Jumping Jacks Hodge-Podge Mar.

Getting Gertie's Goat Dorothy Devore Mar.

Cave Inn Sid Smith Mar.

The Ant Lion Secrets of Life Mar.

Long Ago "Sing Them Again" Mar.

The New Sheriff „ Tuxedo comedy Mar.

Under Orders Clyde Cook Mar.

Midnight Blue* Lige Conley Mar.

Family Life Jack White prod Mar.

Bargain Day Sid Smith Mar.

Barnum Jr Juvenile comedy Mar.

The Fly Scientific April

Killing Rime Lloyd Hamilton April

Dusty Dollars Cameo comedy April

Dandy Lions Neal Burns April

Safe and Sane Jimmie Adams April

There He Goes Mermaid comedy April

Heart Throbs "Sing Them Again" April

Realm of Sport Hodge-Podge April

Fold Up Cameo comedy April

Going East Lloyd Hamilton April

The Fun Shop Humor reel April

The Trader Keeps Moving Bruce scenic April

The Lady-Bird Instructive April

Cornfed Bobby Vernon May

Out Bemad Cliff Bowes May

The Fun Shop Humor Reel May

Powder Marks Cliff Bowes May

Lost Chords "Sing Them Again" May

FAMOUS PLAYERS-LASKY

The Ten Commandments Cecil B. DeMille prod Jan.

Heritage of the Desert Daniels-Torrence Feb.

Flaming Barriers Logan-Moreno Feb.

Pied Piper Malone Thomas Meighan Feb.

The Stranger Compson-Dix Feb.

The Next Corner Tearle-Chaney-Mackail Feb.

Shadows of Paris Pola Negri Mar.

Icebound Dix- Wilson Mar.

A Society Scandal Gloria Swanson Mar.

The Fighting Coward James Cruze prod Mar.

The Dawn of a Tomorrow Jacqueline Logan April

Singer Jim McKee W. S. Hart April

The Breaking Point Star cast April

The Confidence Man Thomas Meighan April

The Moral Sinner Dorothy Dalton April

Triumph C. B. DeMille prod May

26 2,000

26..

16.
16
16.
23.
23.

8.
15.
22.

1,000
1,000
2.000
2,000
2,000
1.000
1,000
2,000
1,000
2.000
1,000
2,000
1.000
2.00U
1,000
1.000
1,000
2,000
.2,000
2,000

29 2,000

29 1,000

29 2,000

5 1,000

5 2,000

5 1,000

12 2,000

19 2,000

19 1,000

2,000
1,000
1,000
1,000
2,000
1,000
1,000
1,000
1,000

S 12,000

2 6917

9 5,821

9 7,264

16 6.660

23 7.081

1 6.549

15 6,471

22 6,433

29 6,581

5 6,084

12 7.008

19 6.064

26 6,500

26 5,439

3 8.292

FILM BOOKING OFFICE OF AMERICA

After the Ball T. O. D. C. prod Jan.

Babes in the Hollywood "Fighting Blood" Jan.

Beauty and the Feast "Fighting Blood" Jam.

The Switching Hour "Fighting Blood" Jan.

Phantom Justice Feature cast Jan.

Alimony Featured cast Fab.

Week-End Husbands Alma Rubens Feb.

White Sim Madge Bellamy Feb.

The Telephone Girl (series) Alberta Vaughn Feb.

Damaged Hearts Featured cast Mar.

When Kniahthood Was m Tower. .. "Telephone Girl" Mar.

North of Nevada Fred Thompson Mar.

Galloping Gallagher Fred Thompson Mar.

5....
12....
12....
12....
26....

2...

9....
23....
23....

1 6.154

8 2.000

15 1,000

29 4.7W

6,500
2,000
2.000
2.000
6.230
. 6917
6.708
6,237

Footage

Money to Burns "Telephone Girl" Mar. 29 2.001

Sherlocks Home "Telephone Girl" Mar. 29 2,008

Yankee Madness Larkin-Dove April 5 4,680

His Forgotten Wife Hcllamv. Baxter April 12 6,500

The Silent Stranger Fred Thomson April 19 5,000

The Beloved Vagabond Carlyle Blackwell April 26 6,217

William Tells "Telephone Girl" May 3 2,000

FIRST NATIONAL

Boy of Mine Ben Alexander Dec.

The Wanters Marie Prevcet Dec.

Thundergate Owen Moore Dec

Her Temporary Husband Sydney Chaplin Dec.

The Dangerous Maid Constance Talmadge Dec.

Jealous Husbands Maurice Tournear prod. ...Dec

Black Oxen Corinne Griffith Tan.

The Song of Love Norma Talmadge Jan.

The Love Master "Strongheart" Jan.

Painted People Colleen Moore Feb.

When A Man's A Man John Bowers Feb.

Flowing Gold Nilsson-Sills Mar.

Lilies of the Field Corinne Griffith Mar.

The Galloping Fish Thos. H. Ince prod Mar.

Secrets Norma Talmadge April

The Enchanted Cottage Richard Barthelmess April

Cytherea Rich-Stone May

8 7,000

8 6,871

15 6.S85

22 6,728

22 7,387

29 6,500

19 7,9*7

19 1,008

i» tm

9 5,700

16 6,910

1 8,005

22 8,510

22 6,000

5 8,345

19 7,120

3 7,400

Jan.

12.
19.
19.

26 5,434

26 1,W

2 5,444

» 4,823

9 6,008

9 2,000

16 5,874

16 2.000

23 6.112

1 5,800

1 1.000

• 4^4f

* 2.000

1 1,000

1$ 5!l4»

15 2.000

15 1,000

22 4.562

22 2,008

22 1.008

29 6416

5 2.W

12 5,041

12 1,000

5 5,812

3 6,400

3 1,000

FOX FILM CORP.

Arabia's Last Alarm Imperial comedy ...

Gentle Julia ..Bessie Love

Spring Fever Harry Sweet

Hoodman Jlind David Butler Jan.

The Canadian Alpe Instructive Jan.

Just Off Broadway John Gilbert Feb,

Not A Drum Was Heard Charles "Buck" Jones Feb.

The Net Barbara Castleton Feb.

Highly Recommended Al St. John Feb.

Shadow of the East Featured cast Feb.

School Pals Imperial comedy Feb.

Ladies to Board Tom Mix Feb.

The Blizzard Featured cast Mar.

Frogland Special Mar.

Love Letters Shirley Mason Mar.

The Weakling Sunshine comedy Mar.

A Sculptor's Paradise Instructive Mar.

The Wolf Man John Gilbert Mar.

Be Yourself Al St. John Mar.

Rivera of Song Instructive Mar.

The Vagabond Trail Charles Jones Mar.

The Cowboys Imperial comedy Mar.

Feathered Fishermen Instructive Mar.

The Arizona Express Charles Jones Mar.

The Plunderer Frank Mayo April

On the Job Chimpanzees April

A Man's Mate John Gilbert April

A New England Farm instructive April

The Circus Cowboy Charles Jones May

Slippery Decks Card sharps exposed May

GOLDWYN

Through the Dark Colleen Moore Jan. J» 7 Jew

Yolanda Marion Davies Mar. 1 12.000

Wild Oranges King Vidor prod Mar. 15 7.000

Nellie, the Beautiful Cloak Model... Star cast April 5 7,008

Three Weeks Pringle-Nagle April 12 7,548

Recoil Blythe-Harailton

Greed Von Stroheim prod

True As Steel Rupert Hughes prod

Janice Meredith Marion Davies

Second Youth Star cast

The Rejected Woman Nagel-Rubens

Second Youth Star cast April 19 6,169

The Rejected Woman Rubens- Nagel May 3 7,701

HODKINSON

Grit Glenn Hunter Tan. 12 5.888

Love's Whirlpool Kirkwood-Lee Mar. 22 (.028

The Hoosier Schoolmaster Henry Hull Mar. 29 i.iSt

His Darker Self Lloyd Hamilton April 5 5,000

Try and Get It Bryant Washburn April 12 5.60F

Which Shall It Bef Star cast April 19 5,000

The Night Hawk Harry Carey

Try and Get It Bryant Washburn

Wandering Husbands Kirkwood-Lee

Miami Betty Compson

METRO

Scaramouch* Rex Ingram pred Oct. 13 9,608

A Wife's Romance Clara K. Young Nov. 3 6.808

Shooting of Dan McGrew Barbara_LaMair

Our Hospitality
Fashion Row ...
Half-a-Dollar-Bifl

..Buster Keaton Nov.

...Mae Murray Dec

Anna

The Heart Bandit Viola Dana Jan.

The Fool's Awakening Harrison Ford Feb.

The Man Life Passed By Novak-Marmont Mar.

Thy Name Is Woman Mong-La Marr Mar.

The Uninvited Guest Jean Tolley Mar.

Happiness Laurette Taylor Mar.

Women Who Give Reginald Barker prod Mar.

A Boy of Flanders Jackie Coogan April S.

The Shooting of Dan McGrew Star cast April 12.

Nils

Dec. IS.
».
16.
1.
t.
8.
8.
22

24 6.1

8 M

S.78J0

*jm

6.300
9.087
M«
7,788
7,508
.7.011
6.318

May 17, 1924

UOVING PICTURE WORLD

323

Mar. 1 2,000

Mar. S 2,000

8 1,000

(Continued from preceding page)

PATHE

Review Footage

Big Business "Our Gang" Feb. 9 2,000

Powder and Smoke Charles Cha»e Feb. 9 1,000

Animal Athlete. "Sportlight" Feb. 9 1,000

Good Old Days Terry cartoon Feb. 9 1,000

The Man Pay» Dippy-doo-dad ' Feb. 16 1,000

A Rural Romance Terry cartoon Feb. 16 1,000

Among the Missing Will Nigh Miniature Feb. 16 2,000

Postage Due Stan Laurel Feb. 16 2,000

The Man Who Smiled "Frontier" series Feb. 16 2,000

Peter Stuyvesant "Chronicles of America" ... Feb. 23 3,000

Half Back of Notre Dame Sennett comedy Feb. 23 2,000

Olympic Mermaids •'Sporthght" Feb. 23 1,000

Political Pull Spat Family" Feb. 23 2,000

Smile Please Harry Langdon Mar. 1 2,000

White Man Who Turned Indian "Frontier" series Mar. 1 2,000

Hard Knocks Charles Chase Mar. 1 1,000

The Cake Eater Will Rogers .

Lore's Detonr S?'rlS. SS,e

The National Rash Sporthght" Mar,

The All Star Cast Terry cartoon Mar.

The Buccaneers "Our Gang" Mar.

Herman the Freat Mouse Terry cartoon Mar. 8 1,900

Lore's Reward "Dippy Doo Dads" Mar. 15 1,000

The Mandan'a Oath Frontier series Mar. 15 2,000

Zeb Versus Paprika Stan Laurel Mar. 15 2,000

Why Mice Leare Home Terry cartoon Mar. 15 1,000

Wolfe and Montcalm Chronicles of America Mar. 22 3,000

Scarem Much Sennett comedy Mar. 22 2,000

Fields of Glory "Sporthght" Mar. 22 1,000

Hunter. Bold ......."Spat Family" Mar. » 2,000

From Rag. to Riche. * Back Again. Terry cartoon Mar. 22 1,000

Don't Forget Charles Chase Mar. 22 1,000

King of Wild Horses Rex (horse) Mar. 29 5,000

Big Moments from Little Pictures .. Will Rogers Mar. 29 2,000

Fraidy Cat Charles Chase Mar. 29 1,000

Shanghaied Lorers Harry Langdon Mar. » 2,000

Tke Champion Terry cartoon Mar. 29 1,000

Dirty Little Half Breed FIontle,r ";T[et *: 2'22?

Secin' Things Our Gang April 5 2,000

Birds of Passage Bird Novelty April 5 3,000

Running Wild Terry cartoon Apn

Friend Husband Snub Pollard Apr;

The Swift and Strong Sporthght Apr;

Girl-Shy Harold Lloyd April 12 7,457

Our Little Nell "Dippy-doo-dad" April 12 1,000

Medicine Hat Frontier series April 12 2,000

Brothers Under the Chin Stan Laurel April 12 2,000

Gateway of the West 8th Chronicle Apr; 19 3,000

The Hollywood Kid Sennett comedy April 19 2,000

Hit the High Spots "Spat Family" April 19 2,000

One At a Time Earl Mohan April 19 1,000

If Noah Lived Today Terry cartoon April 19 1,000

A Trip to the Pole Terry cartoon April 26 1,000

Sun and Snow "Sportlight" April 26 ■. 1,000

Get Bun Snub Pollard April 26 1,000

Highbrow Stuff Will Rogers April 26 2,000

Flickering Youth Sennett_ comedy April 26 2,000

RavWw

Footage

1,000
1,000
1,000

2.000
1,000
1,000
1,000
1,000

Commencement Day Our Gang May 3.

An Ideal Farm Terry cartoon May 3.

Homeless Pups Terry ..cartoon May 3.

Sporting Speed ''Sporthght May 3.

Publicity Pays Charles Chase May t.

PLAYGOERS PICTURES

Counterfeit Lore Featured cast June 30..

Tipped Off Featured cast Nov. 3..

PREFERRED PICTURES

April Showers £0,lee!\.li£0orie £j°V' m

Th* Vinrinixn Kenneth Harlan Nov. 24.

Maytiine!T7r. Ethel Shannon Dec. 8.

Poisoned Paradise Lenneth Harlan Mar. 8.

SELZNICK

The Common Law Corrine Griffith . Nov. 10 7.500

Daughters of Today Patsy Ruth Miller Mar. 15 7,000

Woman to Woman Betty Compson April 26 6,804

TRUART FILM CORP.

The Unknown Purple Henry B. Walthall Dec. 8 6.950

Drums of Jeopardy Elaine Hammerstein Man. 15 6,529

On Time Richard Talmadge Mar. 15 6,630

UNITED ARTISTS

6,000
4.284

6,3.
8,0
7,5.
6.800

Rosita Mary

A Woman of Paris Chas.

Pickford Sept 15 8.800

Chaplin prod Oct. 13 8,000

UNIVERSAL

Girls Will Be Girls "Leather Pushers" Feb.

Miscarried Plan. Bob Reeves Feb.

The Mandarin Neely Edwards Feb.

The Breathless Moment William Desmond Feb.

Keep Going Century comedy Feb.

Hats Off Pete Morrison Feb.

Down in Jungle Town "Joe Martin" Feb.

The Fast Express Wm. Duncan Serial Feb.

Tack O* Clubs Herbert Rawlinson Feb.

Lone Larry Eileen Sedgwick Feb.

You're Next Century comedy Feb.

The Jail Bird Neely Edwards Feb.

Memorial to Woodrow Wilson Special Feb.

Bide For Your Life Hoot Gibson Mar.

A Society Sensation Valentino (reissue) Mar.

The Very Bad Man Neely Edwards Mar.

Peg O* the Mounted Baby Peggy Mar.

The Law Forbids Baby Peggy Mar.

Swing Bad, the Sailor "Leather Pushers" Mar.

Sons In Law Century comedy Mar.

Should Poker Players Marry ? Neely Edwards Mar.

2.
2.
2.
9.
9.
9.
9.

16 4,717

16 2.000

16 2,000

2,000
2,000
1,000
5,556
2,000
2,000
1,000

16.

1.......

1,000
1,000
5,310
2.000
1,000
2.000
6,263
2,000
2,000
1,000

Fool's Highway Virginia Valli

Big Boy Blue "Leather Pushers"

... Mar. 15..
...Mar. 15..

The Oriental Game "Pal"- Century Mar. 15..

Keep Healthy : Slim Summerville Mar. 15.,

Phantom Horseman Jack Hoxie Mar. 15. .

Stolen Secrets Herbert Rawlinson Mar. 22..

The Young Tenderfoot Buddy Messinger Mar. 22..

Nobody to Love Neely Edwards Mar. 22..

The Night Message Gladys Hulette Mar. 29.

Ship Ahoy Bobby Dunn Mar. 29.

That's Rich Arthur Trimble Mar.

The Galloping Ace Tack Hoxie April

Hit Him Hard Jack Earle April

Marry When Young Neely Edwards April

Checking Out "Pal" the dog April 12.

Spring of 1964 Neely Edwards April 12.

Excitement Laura LaPlante April 19.

The Storm Daughter Priscilla Dean April 19.

The Racing Kid Buddy Messinger April 19.

Forty Horse Hawkins Hoot Gibson April 26.

One Wet Night Neely Edwards April 26.

Pretty Plungers Follies Girls April 26.

Riders Up Creighton Hale May 3.

Politics Slim and Bobby May 3.

Green Grocers Slim and Bobby May 3.

A Lofty Marriage Jack Earle May 3.

VITAGRAPH

The Leavenworth Case W. Bennett prod Nor.

The Man From Brodney's Special cast Dec.

The Ninety and Nine David Smith prod Dec.

Modern Banking Urban Classic Dec.

Newsprint Paper Urban Classic Dec.

Horseshoes Larry Semon Dec.

The Last Stand of Red Man Urban classic Dec.

Let Not Man Put Asunder Feature cast Jan.

My Man Patsy Ruth Miller Feb.

Virtuous Liars David Powell April 19

Between Friends Blackton prod April 26

.6,800
.2,000
.2,000
.1,000
.4,389
4,742
2,000
1,000
. 4,531
1,000

29 2,000

5 4,561

5 2,000

5 1,000

2,000
1,000
4,913
5,303
2,000
5,149
1,000
2,000
4,904
1,000
1,000
2,000

24 5,400

8 7,100

23 6,800

23.
22.

22.
29.
26.
23.

1,000
1,000
2,000
1,000
8,000
. 6.800
. 5,650
. 6,900

WARNER BROTHERS

Lucretia Lombard Irene Rich Dec. 22 7,500

The Marriage Circle Ernest Lubitsch prod Feb. 16 8,500

Conductor 1492 Johnny Hines Feb. 23 6,580

Daddies Belasco play Feb. 23 6,800

George Washington, Jr Wesley Barry Mar. 22 6,700

Beau Brummel John Barrymore April 12 10,000

MISCELLANEOUS

Review

Footage

APPROVED PICTURES CORP.

Rough Ridin* Buddy Roosevelt April 26 4,670

GRAND-ASCHER DISTRIBUTING CORP.

Lucky Rube Sid Smith Nor. 10 2,800

Mark It Paid Joe Rock Nor. 10 2,000

The Way Men Lore Elliot Dexter Nov. 17 7,541

A Dark Knight Joe Rock

Hollywood Bound Sid Smith

Taxi, Please I Monty Banks

The Satin Girl Mabel Forrest

.Dec.
.Dec.
■ Dec.
Dec.

2,008
2,000
2,000
5,591
3,986

Other Men's Daughters Ben Wilson prod. Jan. 19.

CHARLES C. BURR

The Average Woman All star cast Feb. 2 6,000

Restless Wives Doris Kenyon Feb. 16 6,008

Three O'Clock in the Morning Constance Binney Feb. 23 6.293

CB.C

Hallroom Boys Twice a month 2,000

The Barefoot Boy Star cast Nor. 24 5,800

Forgive and Forget Estelle Taylor Nov. 10 5,800

The Marriage Market Pauline Garon Dec. 29 6,297

Innocence .Anna Q. Nilsson Jan. 26 5.923

DOUGLAS FAIRBANKS

The Thief of Bagdad Douglas Fairbanks Mar. 29 11,001

PHIL GOLDSTONE

His Last Race "Snowy" Baker Sept. 1.

Danger Ahead Richard Talmadge Dec. 29.

The White Panther Rex (Snowy) Baker Feb. 9.

Marry in Haste William Fairbanks Mar. 8.

5,000
5.000
4,000
5,000

D. W. GRIFFITH, INC.

America Feature cast Mar. 8 14,000

INDEPENDENT PICTURES CORP.

Way of the Transgressor George Larkin Sept. 22 5,000

In the Spider's Web Alice Dean Sept. 29

LEE-BRADFORD

Shattered Reputations Johnnie Walker Oct. 27 5,000

LOWELL PRODUCTIONS, INC.

Floodgates John Lowell Mar. 8 7,000

MONOGRAM PICTURES

The Mask of Lopez Fred Thompson .Nor. 24 4,900

The Whipping Boss Star cast Dec. 8 5,800

ROCKETT-LINCOLN CORP.

Abraham Lincoln ............George A. Billings Fah. 2 12,000

WM. STEINER PROD.

Surging Seas Charles Hutchinson April 26 4,700

324

MOVING PICTURE WORLD

May 17, 1924

^tntvoutvcetuents

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May result from badly installed electrical equipment tjr
poorly chosen materials.

Hallberg's Motion
Picture Electricity

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is a book that is as good as an insurance policy if yon heed
its advice and get the best equipment for your needs, and
know how to have it properly installed.

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LATEST IN PROJECTION EQUIPMENT
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Cooling your house
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May 17. 1924

MOVING PICTURE WORLD

325

Equipment ■ Construction * Maintenance

■\ i l',r'f',ffi:TfiVrt,-i- ,-,

n'fii i -ii'i"

■ ■ ' ■- ■ ' •■• ■ ■■■■■■■■■ - ■ ■ ■■ ■ '

I
it

Building Boom in Detroit

Plans Indicate Increase of 75% in Detroit's Seating
Capacity — Seven Operations Now Under Way

Detroit — This summer will see the great-
est era of motion picture theatre building
expansion in the history of Detroit, accord-
ing to present plans recently announced by
various factions in this territory. It is ex-
pected that Detroit will have added at least
15 per cent, to its total seating capacity be-
fore the spring of 1925. There are now ap-
proximately 100,000 motion picture seats in
the city and this number will be increased
by 15,000 plans indicate. There are seven
distinct theatrical building enterprises on
foot in Detroit at present, to say nothing of
several other smaller theatre enterprises of
500 seats or less.

New Kunsky House

Leading the field will be the new John H.
Kunsky Theatre, which will be erected on
the corner of Woodward Avenue and Eliza-
beth Street, only a little more than a block
from the other three downtown first run
theatres operated in the same chain. This
house, which will be named by popular vote,
will seat about 3,000 people and will com-
pare in elaborateness to Mr. Kunsky's Cap-
itol. Work will begin early in August and it
is expected that the theatre will be ready
for occupancy by April 1, 1925.

Gleichman Project

The second largest theatre on the build-
ing program is that of Phil Gleichman, man-
ager of the Broadway Strand, who has an-

nounced a 3,500 seat house in the downtown
section, to be ready by spring in 1925. The
exact location of Mr. Gleichman's theatre
will not be announced for about a month.

This week Charles H. Miles came forth
with the announcement that he would erect
a 3,500 seat theatre on Grand River Avenue
at Roosevelt Avenue. This is in a heavily
populated neighborhood district of unusual
promise that is now being drawn a mile or
more for its vaudeville and picture entertain-
ment. As in the case of the Regent, the
Miles and the Orpheum, other large thea-
tres operated in the Miles chain, the policy
will be vaudeville and motion pictures. The
new Miles theatre will have a frontage of
110 feet on Grand River and 163 feet on
Roosevelt Avenue and the building will com-
bine stores and apartments.

Theatre For Growing District

Further out Grand River Avenue, in a dis-
trict that is being rapidly built up by a fine
class of people, there will be built a new and
modern theatre by C. W. Munns, who oper-
ates the LaSalle Garden and Tuxedo thea-
tres here. This will be situated at the cor-
ned of Grand River Avenue and Joy Road
and will seat approximately 2,000 people. The
rapid development of the Grand River
Avenue section of the city during the past
two years has left this section without a
(Continued on page 329)

Movie Music Chats

By M. J. MINTZ

TO attempt to operate a motion picture
theatre without music in these modern
times would result as successfully as to try
to cross the Atlantic in a ship without a rud-
der. Music plays a part in the theatre second
only to the picture itself.

Still, how much does the average exhibitor
interest himself in that second most im-
portant item in his theatre? Try to talk
music to him and he'll tell you that he
doesn't bother with that end, but leaves it
all to his musicians. Talk to him about the
cost of his building, the rental of his pic-
tures, the work of his projectors and the
price he pays for carbons and the hundred

and one other items and he'll discuss them
all with you intelligently.

Leaves Music to Musicians

But when it comes to his music, after ad-
mitting its great percentage of the entertain-
ment offered his patrons, he leaves that to his
musicians— or often to his single musician
who, in a large number of cases, receives a
wage of about thirty-five dollars a week,
and who is expected to know more on this
vital subject than the man who owns the
theatre.

The foregoing, of course, applies chiefly
(Continued on page 328)

ESS

ECT] ON

EDITED BY F. H. RICHARDSON

Wants to Know

J. L. Bonnertait, Burlington, Iowa, asks:
Will you be good enough to advise me as
to the relative cost of operating a reflector
type arc lamp and a fifty ampere ordinary
arc.

If you use a fifty ampere arc ten hours
per day, using current costing eight (8) cents
per K. W. hour, and you take current from
a 110 volt line through a rheostat, then you
will be using 110X50 = 5,500 watts, or 5.5
K. W. per hour, and since you run ten hours
per day, you will be using a total of 5.5X10 =
55 K. W. hours. 55X8 = 440 cents, or a total
of $4.40 per day for projection current.

From 20 amperes you would get a greater
screen illumination than you would get from
55 amperes D. C, hence 20 amperes is more
than ample for the comparison, and a 20-
ampere reflector type lamp consumes at the
most only 110X20 = 2.200 watts, or 2.2 K. W.
or 22 K. W. hours in a ten-hour run, wTiich
costs $1.76.

In addition there is a less cost for carbons,
but some additional cost for mirror deterio-
ration. The carbon saving will, however, I
think, more than offset the mirror replace-
ment costs, so that the current saving will
be clear money. In fact, the mirror re-
placement will, I think, not be equal to col-
lector lens replacements where the ordinary
fifty ampere arc is used — the reflector arc
uses no condenser, you know.

How Many Projectors

S. M. Hull, New York City, asks whether
or not 1 can advise him as to the number
of United States-made motion picture pro-
jectors put out since the business first be-
gan, and the number of models of each.
Says he has had an argumentative argument
with a brother projectionist about the
matter.

I am unable, without consuming a lot of
time in looking the matter up, to give you
a complete list. So far as I can remember,
here is the list : The Edison in the "Exhi-
bition Model," "Model B" and the Edison
Super-Kinetoscope, which latter died aborn-
ing. The Amat, in one model. The
Power in I am not quite sure how many
models, I can myself remember the Nos.
4, 5, 6 6A and 6B. The Selig, which was a
claw feed and employed chains instead of
gears mostly, in two models. The Lubin in,
I think, only one model. The Spoor Kine-
drome, in one model — the first really me-
chanically accurately built projector, and
the first to employ a rotating shutter in two
parts revolving in opposite directions, located
in front of the projection lens.

More Models

The Motiograph, in three or four models.
The Vitascope, which was a roughly built,
claw feed projector which, considering its
crudeness of construction, gave remarkable
results — and chewed up a truly remarkable
amount of film. Projected with one myself.
It was made by a Chicago man named Pink,
and was used extensively in Chicago and vi-
cinity along about 1908. The Edengraph,
invented and put out by Frank Cannock
about 1911, which was the forerunner of the
Simplex, but was too lightly built. The
workmanship on the Edengraph was truly
remarkable in its mechanical accuracy. The
Simplex, created by Frank Cannock and Ed-
ward S. Porter, about 1912, which has passed
through several models — I don't know ex-

Bluebook School

Each week, taking them in rotation, I
am publishing five of the 842 questions
from the list at the back of the Blue-
book. In the book itself the number of
the page or pages where the answer will
be found is indicated. Five weeks after
asking the questions, that answer which
seems to be best will be published, together
with the names of those sending satis-
factory answers. Beginning ninety days
after publication the best reply by a
projectionist, other than Canadian and
United States, will be published, together
with names of projectionists of those
countries who send good answers.
WARNING: Don't merely copy your
answer from Bluebook. Put the matter
in your own words. I want to know
whether or no you really understand
what you have read in the Bluebook.

This whole plan is calculated to get
men to really study the Bluebook they
have bought, and thus get real worth
out of it.

Question No. 45: Have odd lenses, or
combinations of lenses any value?

Question No. 46: What limits the max-
imum diameter of a projection lens of
given E. F. ?

Question No. 47: What data is it
necessary to send when ordering a new
projection lens ?

Question No. 48: What range of focal
lengths of projection lenses are carried
in stock?

Question No. 49: What is it necessary
to do when you wish to order a projec-
tion lens to match one you already
have ?

actly how many. The Baird, in two models.
The Standard, which became the American
Standard and then the "American" and
finally passed quietly away. The Motio-
graph, which was the creation of A. C. Roe-
buck, formerly "the" Roebuck of Sears and
Roebuck, which has seen itself reproduced
in three or four models, the latest known
as the Motiograph De Luxe.

The Proctor projector, which was the
petted child of the United Theatre Equip-
ment Corporation until that organization
went flooey a year or so ago. Whether it
now is dead, or merely sleeping, Isis and
Oriris probably know — I don't. Then, too,
there were a number of other projectors
which saw the light o' day, but apparently
died of birth pangs. The list is not a com-
plete one, but contains all I am able to re-
member at the moment.

Most Favored

Of all these the Power, Simplex and Mo-
tiograph have lived and the Power and
Simplex have found great and lasting favor,
though the Motiograph is well liked and
rather widely used. The Baird also still
does some business, but not much. The Ed-
ison dropped out some years ago. It was
merely a small adjunct to the great Edison
business and Mr. Edison did not care to
bother with it further — or that is the way I
sized the matter up when the Edison projec-

tor went bluey. Selig never entered the
field actively, nor did Lubin, though many
of each were sold in and immediately around
Chicago and Philadelphia. The Proctor is
off the market, though whether it is perma-
nently dead, or only sleeping Isis and Oriris
probably also know.

I think the secret of the Pow-er and Sim-
plex popularity lies in the fact that both
are really splendid projectors AND both
have a magnificent selling and service or-
ganization scattered literally all over the
United States and Canada. Also they have
been well and widely advertised in the trade
papers. The Motiograph De Luxe is also
a very fine projector, but lacks the exten-
sive selling and service organization put
behind the others.

Rather Foolish

Recently in conversation with E. S. Por-
ter, President, Precision Machine Company,
manufacturers of the Simplex projector, he
related to me an incident which caused a
laugh. It seems that in a theatre having
Simplex installation there had been not a
single hitch in projection for eighteen
months. The screen result was uniformly
excellent and there had been nothing to
in any way mar it during all that time.

But one evening bing! a weak splice pulled
in two and, of course, the screen went white.
Instantly the manager arose upon his hind
legs, emitted a more or less thunderous roar
and charged upon the projection room, wav-
ing both fists in the air and trying to wave
his feet as well. And what do you suppose
he blamed? You may have eleven guesses 1

He blamed those projectors, which had
given eighteen months of absolutely unin-
terrupted good service, because a splice gave
way. It is to laugh ! Probably if some one
threw a brick through one of his windows
that manager would blame the Almighty for
having made sand, because without sand no
bricks could be made.

Becomes Manager

C. T. Spencer, who is an I. A. man, writes
that he has been promoted from projection-
ist to manager of the Windsor Theatre,
Windsor, Ontario. Well. I'll not congratu-
late brother Spencer until I know that a
good projectionist has not been spoiled to
make a manager not above the average.
However, I do believe that any man who
has sufficient energy and brains to make a
really good projectionist OUGHT to have
energy and ability in plenty to make a suc-
cessful manager, provided he likes the work.
I think it may safely be said that unless a
man really likes his work he will never rise
in it above the general average. By and
large it is the man who loves his work who
makes 'em "sit up and take notice," always
provided he has skill in it, or the energy to
acquire skill, and the AMBITION, which is,
after all, the very keynote of success.

I wish friend Spencer every success in
his new position and do not wish to be un-
derstood as casting any doubt of any sort
whatever with regard to him succeeding as
a manager. I just used this incident to get
a little "sermon" off my chest — for which I
am sure Spencer will forgive me.

May 17, 1924

MOVING PICTURE WORLD

327

Bluebook School — Answers to Questions

Question No. 11 is best replied to by John
Allmyer, Duluth, Wise, who, I think from
his remarks, is either not a projectionist or
else is only an amateur. He says :

Question No. 11. What is Chromatic
Aberration ?

An ordinary simple lens which has not
been "corrected" for chromatic aberration
will focus the different colors, such as red,
blue, etc., at different distances from its sur-
face. Put in another way, such a lens will
"split up" the incident white light, which
is formed by a combination of all the colors
more or less completely into the aforesaid
colors by focusing the rays of red. of blue,
etc. at different distances from the surface
of the lens, so that if a screen be set up to
catch the beam, instead of white light there
will be more or less sharply defined rings of
color at different distances from the optical
axis. This is called chromatic aberration. It
is present in greater or less extent in all
simple uncorrected lenses, such, for instance,
as a piano convex condensing lens.

A most excellent answer, if you ask me.
Harry Dobson, Toronto, Walter Lewis, Endi-
cott, N. Y., A. F. Fell, Collingswood, N. J.
and Wm. Appleton, Des Moines, Iowa also
sent acceptable answers.

Question 12

A. F. Fell replies to question 12 thusly:
Question 12: Diverging Beam. What is it?

Ans. A diverging beam is a beam of light
which diverges or spreads out away from
Its immediate source. The separating or
spreading of the rays of a beam of light.

Dobson, Lewis, Allmyer and Fell also sent
good answers.

Question 12 A, "Where is the divergence
of the light beam of particular importance to
the results in projection," was also best re-
plied to by Allmyer, who says :

Between the aperture and the projection
lens, because if it be too great the lens can-
not "pick up" the entire beam, which means
waste of light and injury to the screen re-
sult, and between the projection lens and the
screen, because without divergence there
could be no screen image.

Dobson, Lewis, Fell and Appleton also sent
in excellent replies.

Question 13

Question No. 13. "What is meant by
diffusion of light?" was well answered by all
the before named, but that of Appleton is
best expressed. He says :

Diffusion of light means that rays of light
incident upon an object are broken up and
scattered more or less widely, according to
the diffusive power of the object. For in-
stance: if a small beam of light be projected
or fall upon a mirror or other highly reflect-
ing surface which is perpendicular (at right
angles) to the beam and one stand directly
in front of the surface, then the spot will

appear very brilliant. But if one then moves
to one side, either way, the spot will become
less brilliant until, at a heavy angle, it be-
comes very dull. If the same beam fall upon
a good diffusing surface, such as, for in-
stance, a white finish plaster wall, then its
brilliancy will not be nearly so much affected
by viewing at an angle because the light Is
not mostly reflected back, but is, instead, re-
flected in every direction fairly equally.

13 A

Question 13 A. Where is diffusion of light
of especial importance in projection and
under what conditions is perfect diffusion of
great importance? All the before named an-
swered this well, though some of them ex-
pressed themselves poorly. Lewis says :

Diffusion is of great importance when
selecting screen surfaces. High diffusive
power is important if the auditorium be
wide, since without it the screen image will
appear dull from the side seats.

Question No. 14 was replied to very well
by all the above named. The question was:
"What is meant by 'refraction' of light?"
Lewis says :

Light rays travel in straight lines through
mediums of even density, but are bent or
"refracted" when intercepted by a medium
of different density, the amount of such re-
fraction being dependent upon the angle of
incidence and difference in density of the
two mediums.

14 A

Question 14 A. Does law deferred to in
question 1 (by error it was given as ques-
tion 11 but most of them caught the printer's
blunder. Ed.) apply to the beam of light be-
tween the projection lens and screen? This
was correctly answered by all those who
caught the error. Appleton says:

It does not because the law in question
applied only to light from an open source,
whereas the beam between lens and screen
is a beam directed by a lens.

Question No. 15. What is meant by "re-
fraction?'' Replied to by all the foregoing
correctly. Dobson says : "Refraction means
bending and refraction of light rays means
the bending they receive in passing at an
angle from a medium of one density into a
medium of a different density." *

Those replying to the question are to be
complimented, both on their enterprise and
the excellence of their understanding of the
matters involved. Those who tried and failed
are few. The response has been not very
encouraging, though it may be that many
are pleased with the matter and are using
the questions profitably though not sending
in answers. Still I am no mind reader. I am
using space for this which is needed for
other things. What do YOU say'^about it.
Shall we continue or shall we not???

GET IT NOW!

The Brand New

Lens Chart

JOHN GRIFFITHS

Here is an accurate chart which belongs
in every projection room where carbon
arcs are used. It will enable you to get
maximum screen results with the equip-
ment you are using.

The news Lens Chart (size 15" x 20")
is printed on heavy Ledger Stock paper,
suitable for framing.

Price $1.00

Postpaid

Chalmers Publishing Co.

516 Fifth Avenue New York City

Good Dope

Recently I had a request for advice re-
garding rectifier tube trouble. It seemed
that the tubes we're giving out at a point
on the upper side of one of the arms near
where the arm joins the main body of the
tube. It seems the glass got hot at this
point and finally the vacuum sucked it in-
ward and made a hole, thus ruining the
tube.

I was unable to account for this, so sent
the letter to the General Electric, whose
rectifier it was, asking that they take the
matter up direct with the projectionist. I
have before mc a carbon of the letter the
G. E. wrote the projectionist, one paragraph
of which reads as follows :

Conditions, Etc.?

"First of all, the tube you are using in
this rectifier should be a Cat. 47409. (As I
remember it was a 30 ampere rectifier. — Ed.).
I am wondering if that is the tube you are
using. Secondly, is the D. C. circuit pro-

tected by suitable fuses, and what is the
current rating of the fuses you have in use?
Thirdly, is the outfit protected by a current
limiting relay and resistance which controls
the current up to a certain limit, and does
not allow the operator (Projectionist he
probably means. — Ed.) to short circuit the
carbons in his lamp, and thus draw exces-
sive current from the rectifier tube outfit?

"I would also like to know if you have the
rectifier installed in a closet, or in a tight

room in which there is no ventilation while
the rectifier is in operation. The rectifier
should be in a large, open, well ventilated
room, because of the fact that high temper-
ature in the surrounding air will cause the
tube to run excessively hot, which will re-
sult in failure such as you have described.''
There is excellent dope for projectionists.
Evidently the G. E. man thinks the tube is
either overloaded or else is operating in ex-
cessively high temperature — maybe partly
both.

A Misapprehension

Recently a man asked me a question which
I could not answer and which he had no
legitimate reason to suppose I could answer.
He enclosed a dollar for reply. I did reply,
telling him, at considerable length, that I
could not reply to such a question, where-
upon he raised a terrific squawk because I
did not return his great big dollar.

Of course I sent him his money but also
told him, as I have told you and tell you
again. The dollar I ask is NOT for reply-
ing to a question. Many questions I have
replied to by personal letter, presumably in
return for the one dollar the man sent, have
cost me DOZENS of dollars in time and en-
ergy expended. The dollar is merely to
discourage the demand for personal replies
by those who have no real reason for de-
manding a personal reply. It is NOT for
replying to a question, but for replying per-
sonally at all. Before I adopted the plan
of demanding one dollar for personal re-
plies you would be astonished at the num-
ber of such requests which reached my desk
every day. Had I complied with them all I
would have no time to do anything else but
write letters. Since the dollar rule I find
that only such persons as really have some
reason for asking a personal reply do so,
and that's that.

THE BAIRD
REWINDER and DUMMY

Will Accommodate 10-inch and 14-lnch Reels.
Durably Constructed to Stand Long Hard Service.

Ask your dealer.

THE C. R. BAIRD CO.

2 East 23rd Street New York

Manufacturers and Distributors of Moving Picture
Machine Parts Since 1909

328

MOVING PICTURE WORLD

May 17, 1924

A Ibany Incorpo ra tions

Albany — A slump occurred in the number
of companies incorporating in the motion pic-
ture business in New York State during
the past week. But three companies were
were chartered by the secretary of state,
each representing a moderate amount of cap-
italization. These companies included the
following: Small's Queens Theatre, Inc.,
capitalization not stated, with Samuel Strus-
berg, William Small, Mendel Lerner, Brook-
lyn; Troy-Astor Theatre Co., Inc., $500, Syra-
cuse, James C. Feeney, Oswego; John
Myers, Robert Neubig, Syracuse; the Oscar
C. Buchheister Co., $20,000, O. C. Bucheister,
Weehawken, N. J., B. L. Crabbe, New York ;
J. E. Lange, West Fort Lee, N. J.

Sponsored by Hard-Shell Film Men

something may be

LET'S open with a statement worthy of the
cartoonist who made "foolish questions"
famous: "The Ohio Supreme Court has de-
clared that motion pictures constitute a theatrical
performance."

In that statement there is a bit of bad news for
the industry — and back of it there's a story.

Many of the larger communities of Ohio have
been showing pictures on Sundays through the
suffrage of local public thought and local officials.
Most of the smaller communities have been closed
— because of a state statute as old as Blue Laws.

One smaller exhibitor grew tired of seeing his
week-day patrons pile in the flivver and journey off
to the nearest large city for their Sunday screen
amusement. So he set out on the long highway
that led to the State's highest tribunal — for a defi-
nition of the law that was keeping him closed.

He has lost — in the sense that he has been denied
the right to present motion pictures on Sunday.
He has won — if that decision also closes the nearby
big city that has been pulling his patrons away.

shoe pinches the big fellows-
done about it.

It isn't particularly pleasant to chronicle the fact
that in one great commonwealth we needed a solar
plexus to learn the lesson of industrial unity.

AT this writing there is no telling how the
court's decision is going to affect the atti-
. tude of county and. city officials. But the
record stands — and the record now includes a de-
cision that CAN close Ohio theatres on Sundays.

And it is a strange fact that many of the smaller
theatres of the State are going to consider the
decision a victory-

That's where we touch on the "story."
Ohio exhibitors have presented divided camps.
Many of the operators in bigger cities have smiled
tolerantly and extended passive sympathy to their
smaller brethren unable to open on Sunday. They
have offered regrets — and little more.

Now a pair of shoes has been fashioned to fit all
the exhibitor feet. And the small town man is
beginning to smile. Because he figures that if the

EVOLUTIONARY distributing plans mean
little or much — and your choice depends en-
tirely on the standing of the men who present
the new idea.

Imperial Pictures Corporation this week an-
nounces something new in direct to the exhibitor
selling. And the simplicity of the plan itself added
to the importance of the men sponsoring it consti-
tute a combination meriting every consideration.

Paul Lazarus, Arthur Friend, A. Berman, Eu-
gene Roth, Kenneth Hodkinson, Cresson Smith —
these are not the names of dreamers. As every
picture plan must rest on the PICTURES — we
look to the production side of the infant organiza-
tion. And find the name of Raoul Walsh. Surely
a complete roster that makes for confidence.

What is the new plan? Disappointingly simple.
We say "disappointingly" because after the use of
the words "revolutionary" and "new" picture folk
are accustomed to hearing complicated and in-
volved ideas.

The Imperial story sounds as intricate as a "two
plus two" problem in mathematics.

The country has been divided into a hundred
zones of equal buying power. A group of pictures
is to be made — let us say, twelve. Maximum pro-
duction cost is definitely limited; the selling price
is standard for each of the zones. The man who
buys a zone controls the pictures. Imperial is
through — it has made the picture, at a price; and
sold the picture, at a price. The first run man has
bought his picture, at a known price; and if his

( Continued on following page)

354

MOVING PICTURE WORLD

May 24, 1924

The Editor's Views

(Continued on preceding page)
strategic strength and exploitation ability put it
over to surprising success — he reaps the reward.

Not very complicated — for a plan that cuts right
into the heart of this industry's selling problem.

IT will be interesting to watch the progress of
Imperial. Its plan is aimed at eliminating the
one thing that brings about most of this indus-
try's worry — the wide chasm that exists between
the legitimate production expenditure and the sales
quota that must be sought in hope — and it's often
little more — that some sort of profit may be
achieved.

We complete the making of a two-hundred-thou-
sand-dollar picture — and the very next day have to
start talking and thinking in million dollar terms.
Naturally, such a procedure claims a penalty — and
everybody, producer, distributor, exhibitor, helps
to pay it.

* * *

Sidney Kent. Doesn't need our
private gallery to land in the Hall of
Fame. But here this week because it
will do independent and "near-inde-
pendent" distribution a lot of good to
look at his picture and start THINK-
ING. The Kent sales organization
and the material they've got to sell
right now are going to MAKE those
distributors do a lot of thinking when
October rolls around. Forty pictures,
sold in a block, real names and real
product all over the list — that means a
lot of dates. If you look at it one way.
And very few dates — open. If you're
looking from the other side of the

fence.

* * *

What's in a Name?

HENRY GINSBERG, whose views of the independent
market are always of interest to us, believes
there is a lot in a name. He feels that "state
rights" has been outworn. That "independent" has become
meaningless. And offers this phrase: "Distributed
through exchanges individually owned and operated." Says
that there is real selling value to the exhibitor in the idea
that is back of independent distribution, that it should be
utilized. By the use of some such phrase as he has offered.
Can any of our readers shorten the phrase to a single
word ?

Gosh, he has been away from New
York so long that some of you boys
may need an introduction. Eddie
Bonns. Once of Warner's, more re-
cently of Goldwyn. Has been out in
the sticks making the flivver tour with
the salesmen. An exploitation man
whose experience goes back to the
sawdust arena days. Where they had
to exploit — or die a terrible death.
Comes back to New York with the
theory which is fact: "It would pay
many a New York executive to spend
some time on Main Street. And learn
at first hand what the small exhibitor
needs."

Joseph Seider. More familiarly,
"Joe." Of the Prudential Film Serv-
ice, which takes the pick-up and de-
livery worries of New York exhibitors
on its shoulders. An exhibitor himself.
Also, next president of the New Jersey
organization. Breaks in here this
week because he is the quietly work-
ing man behind the guns on the ap-
proaching Boston convention. Doing
a good job in top fashion. Going to
come to the front more and more in
exhibitor organization circles. Be-
cause he has business training and
clear vision. Plus sincerity. The sin-
cerity that believes and sells the
thought: "Organization is business
insurance."

The Picture Is King!

WE are told, on very good authority, that one of the
most important of the circuits is having its own
troubles lining up pictures. That the effect of
continually playing "bear" on the market has been to allow
wise individual theatre owners throughout the country to
slip in and corner the most desirable productions. The
circuit in question is unfortunate in having no producer
connections. This is interesting. If for no other reason
than to once more emphasize the fact that : The Picture
is King. The mightiest of theatre organizations is no
bigger than the individual picture presented on each of its
screens.

* * *

Sam Katz. For more reasons than
there is space here to list. The recent
Midwest Theatres deal is one. Katz,
Balaban and Burford get together
around a table — and the industry hasn't
begun to realize the strategic strength
that has resulted. The manner in
which Balaban and Katz have become
a Chicago INSTITUTION is another
reason for Hall of Fame listing. But
more important than all — the part that
Sam Katz has played in the First Na-
tional onrush of the past year. Sam
Katz is young. Keep your eye on him.
There will be many a story to write.
For Sam Katz is going to be picture
history — and a good share of picture
history is going to be Sam Katz.

Score One for the Independents

SYDNEY COHEN, speaking at the luncheon of the
independent organization, sought to tell his hearers
that in the end the picture and its exploitation must
be the answer — that mere independence, or sympathy for
independence, declares no dividends. As if in concrete
reply to the exhibitor leader's remarks President Chadwick
presented a picture the same evening. In "The Fire Pa-
trol," produced by Hunt Stromberg, Mr. Chadwick has a
melodramatic offering that will do credit to the independent
market. Better still, he has a picture that is built for
exploitation.

May 24, 1924

MOVING PICTURE WORLD

355

The

Business Man's
Investment

It is our practice at
regular intervals to
survey the various
bonds listed on the
New York Stock Ex-
change and to select
issues we consider par-
ticularly adapted to
meet the needs of the
average business man.

The available return
varies from 5 to 7%.

For your special con-
venience, copies may be
obtained at our offices,
1531 Broadway, second
floor, A s t o r Theatre
Building, Telephone —
Lackawanna 7710.

NEWBURGER,
HENDERSON
and LOEB

Members
New York and Philadelphia
Stock Exchanges

100 BROADWAY

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Moving" Picture

WORLD

ROBERT E. WELSH EDITOR

Published Weekly by
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York, N. Y.

Member Audit Bureau Circulation

John F. Chalmers, president ; Alfred J. Chalmers, vice-presi-
dent; James P. Chalmers, Sr., vice-president; Eliza J. Chalmers,
secretary and treasurer, and Ervin L. Hall, business manager.

Branch Offices: 28 East Jackson Boulevard, Chicago; W. E.
Keefe, 1962 Cheromoya Avenue, Los Angeles, Cal.

Editorial Staff: Ben H. Grimm, Associate Editor; John A.
Archer, Managing Editor.

Manager of Circulation : Dennis J. Shea.

Other publications: Cine Mundial (Spanish). Technical books.

VOLUME 68

NUMBER 4

Features

Editorial 353

Thumbnail Editorials — Sidney R. Kent, Joseph Seider,

Eddie Bonus, Samuel Katz 354

The Play from the Picture Angle 374

News of the Week

Samuel R. Burns Elected President of Nicholas Power. . 358
Imperial Pictures Formed with Direct to Exhibitor Policy 359
Warner Brothers Promise Strong Summer Schedule .... 360
Second Texas Exhibitors' Convention Shows Organization's

Growth 361

Metro-Goldwyn-Mayer Corporation Takes Over Goldwyn

Studios 362

Ontario Showmen Are Told to Take Out Vaudeville

Licenses , 362

Pathe to Distribute Series of Charles Ray Productions . . 362
Selznick American Releasing Tie-up Questioned in Court 364

Ohio Classifies Films As Theatrical Performances 364

Exhibitors Everywhere Show Interest in Boston Con-
vention 367

Eddie Bonns Has Fruitful Talk with Small Town Ex-
hibitors 368

"Girl Shy" Sets New Records in Many Prominent Theatres 372

Ingram Editing "The Arab" 396

New Bedford Police Destroy Posters Advertising Films. . 369
Hiram Abrams Makes New York Talk About "Dorothy

Vernon" 371

Senate Action Prevents New Tax on Admissions Over 50

Cents 370

Departments

Exhibitors News and Views 375

Straight from the Shoulder Reports 382

Selling the Picture to the Public 398

With the Advertising Brains 406

Reviews 408

Pep of the Program 412

Equipment, Construction and Maintenance 415

Projection 416

One of a Series

The Hamilton
National Bank

130 West 42nd Street

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once — and then passes on
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The measure of your
success is very often the
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take full advantage of
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portunity is tomorrow's
regret.

And very, very often
Opportunity could have
been welcomed had you
enjoyed the sincere, help-
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The motion picture man
who utilizes the services
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Open 9 A. M. till 10.30 P. M.
Our Deposit Vaults — open at tht
same hours — are admitted to be
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356

MOVING PICTURE WORLD

May 24, 1924

Fox Featuring Monkeys

Max, Moritz and Pep Starring in
Comedy Feature Underway

One of the biggest box-office attractions
on the William Fox schedule for next sea-
son will be the comedy feature, "Darwin
Was Right," which has just been put into
production at the Fox West Coast Studios.
This new special will feature Max, Moritz
and Pep, the three chimpanzee actors.

The success of the Imperial comedies in
which these monkey stars appeared this sea-
son prompted Mr. Fox to cast them in a
full length feature. Edward Moran has
written the story and prepared the
scenario.

Lewis Seiler, the man who directed near-
ly all of the Imperial comedies in which
Max, Moritz and Pep appeared, will guide
the animal actors in this humorous epic.

Tully Makes Denial

Richard Walton Tully emphatically denies
that he will quit screen productions in the
future. "I am closing my offices for stage
productions in the Fitzgerald Building, but
my Los Angeles office will be retained and
New York business in connection with my
picture will be tranacted through First Na-
tional at their offices for whom I soon start
a film version of my play, 'The Bird of Par-
adise,'" said Mr. Tully.

Buys Goldwyn
Interests

Interests formerly held by the Gold-
wyn Pictures Corporation in Ascher
Brothers' Chicago picture houses have
been taken over by the newly organized
Metro-Goldwyn Pictures Corporation,
headed by Marcus Loew, New York
millionaire producer and motion picture
magnate, Nathan Ascher announces.

The interest is worth between $4,000,-
and $5,000,000 in the Ascher string, which
includes fourteen houses in Chicago and
six in near-by towns, Mr. Ascher ex-
plained. The management, however, will
remain unchanged. Included in the
properties affected are the West Engle-
wood Theatre, 63rd and Ashland; Calo,
Clark and Balmoral; Columbus, Ashland
near 63rd; Commercial, 92nd and Com-
mercial; Cosmopolitan, 79th and Hal-
sted; Crown, Division and Ashland;
Forest Park, Desplaines and Madison;
Frolic, 55th and Ellis; Lane Court, Clark
and Center; Metropolitan, 47th and
Grand boulevard; Oakland Square,
Drexel and Oakwood; Portage Park,
Milwaukee and Irving Park boulevard;
Terminal, Lawrence and Spaulding;
Vista, 47th and Drexel.

Big Boost for Metro

" 'Shooting of Dan McGrew' best bet this
year. Biggest holdouts of the season. Give
us more like this."

This is the wire received by Metro offi-
cials from E. A. Trinz, manager of the Elite
Theatre, Waukegan, 111. Manager Trinz is
a strong booster of Metro productions, but
'it was left for Sawyer-Lubin's special, "The
Shooting of Dan McGrew," to do the big-
gest business of any picture of the season
at the Elite.

Scenes from Pathe's "Black Oxfords,? a
two-reel comedy produced by Mack Sennett.

"Tarnish" Cast Complete

Samuel Goldwyn, through an arrangement
with the Warner Brothers, has secured
Marie Prevost to play a prominent role in
the forthcoming George Fitzmaurice pro-
duction, "Tarnish," an adaptation of Gilbert
Emery's stage play by Frances Marion.
"Tarnish" will be a First National picture.
May McAvoy and Ronald Colman will play
the leading roles, being supported by Mrs.
Russ Whytall and Albert Gran, two mem-
bers of the original stage play. Production
is expected to start May IS at the United
Studios.

"Chase" for Summer

"The Chase," recently the featured pic-
ture on an all short subject bill at the Cap-
itol Theatre, New York, has been acquired
by Educational Film Exchanges, Inc., and
will be released as an Educational Pictures
Special. "The Chase" will be offered to ex-
hibitors as an ideal summer feature in short
subject length. It was filmed in the Swiss
Alps during one of the international ski
tournaments, when thirty champions of that
sport were assembled there.

Magazine Lauds Series

Bruce Wilderness Tales Commended
by Ladies' Home Journal

The Ladies' Home Journal is now num-
bered among the high-class publications
which have commended the Bruce Wilder-
ness Tales to the public.

Speaking editorially, John Farrar, editor
of the "When the Movies Are Good" page,
in the May issue of this publication, censures
the public for their attitude toward the poor
picture while they do not lend their support
to the better things on the screen.

"I find it most strange," Mr. Farrar
writes, "that with the really bitter criticism
many intelligent persons level at the films,
they make so little attempt to support the
best pictures or even to find out what they
are. I think of this now in connection with
the unusually fine series of films produced
under the direction of Robert G. Bruce."

To Make "Belonging"

"Belonging," a novel by Olive Wadsley,
dealing with high society life in Paris and
London, has been purchased by M. C. Levee
for Maurice Tourneur's next production for
First National release. Camera work will
start about June 1.

Bobby Vernon in scenes from "Cornfed,"
an Educational-Christie comedy.

May 24, 1924

MOVING PICTURE WORLD

yoo%dl thiKK THAt we

topRIMT — But
was m /v^AV 1910

358

MOVING PICTURE WORLD

May 24, 1924

Samuel Ralston Burns Elected
President of Nicholas Power

SAMUEL RALSTON BURNS has been
elected president of the Nicholas Power
Company. He has been a member of
the Power organization for nearly ten years.
His first work was as cashier; then he was
elected secretary and for some years past
has had an active part in the management
of the company.

Alfred D. Bell, treasurer of the Nicholas
Power Company, who nominated Mr. Burns
for the presidency, spoke of the latter's
splendid work for a year during the long
illness of the late Edward Earl, whom he
succeeds. Mr. Burns has been acting head
of the company during all that period and
its affairs have been well managed. The
company has prospered and the excellent
record made by Mr. Burns, coupled with his
great personal devotion to Mr. Earl, won
the good-will of the directors, who now
express their confidence by electing him
president.

Mr. Burns is a believer in progressiveness
in all that concerns Power projectors and
other products of the Power plant, but is
a conservative in all those details of the
business which affect the company's man-
agement and financial affairs. He was born
in New York City, is a former member of

Want Comerford to
Succeed Cohen

At the convention of Motion Picture
Theatre Owners of Western Pennsyl-
vania held on April 30, two resolutions,
of the several then adopted, are espe-
cially important.

One expresses regret of the intent as
signified by Sydney S. Cohen to retire as
president of the National Organization.
It also carries the Pennsylvania exhibi-
tors' heartfelt appreciation and grati-
tude of the work carried on by Mr.
Cohen while he has been in office.

The other endorses M. E. Comerford,
of Scranton, head of the Pennsylvania
organization and a member of the M. P.
T. O. A. board of directors, as their
choice to succeed Mr. Cohen when he
retires from his high executive post.

the Seventh Regiment, National Guard,
New York, and served on the Mexican bor-
der with that organization. He also is treas-
urer of Ilsley-Doubleday & Co. and vice-
president of Enos Richardson & Co.

Weiss Brothers' Sales

State Right Exchanges Buys Many
Productions Handled by Distributor

The R. G. Hill Enterprises, 1022 Forbes
street, Pittsburgh, Pa., bought the rights for
the eight "Buddy Roosevelt" and "Buffalo
Bill, Jr.," series of westerns and stunt thrill-
ers and the Skirboll Productions of Cleve-
land, Ohio, bought the Ohio and Kentucky
territory for the "Buddy Roosevelt" series.

The Twentieth Century Film Co. of 258
North 13th street, Philadelphia, bought
Eastern Pennsylvania and Southern New
Jersey for the "Buddy Roosevelt" and "Buf-
falo Bill, Jr.," series, and the Beacon Films,
Inc., 454 Stuart street, Boston, Mass., se-
cured the New England rights for "The
Woman Who Believed."

R. G. Hill Enterprises of Pittsburgh pur-
chased Western Pennsylvania and West
Virginia on "The Deerslayer."

All of these productions are handled by
the Weiss Brothers-Artclass Pictures Cor-
poration.

Returns to Vienna

P. N. Brinch, general representative of the
foreign department of Famous Players-
Lasky Corporation, accompanied by Mrs.
Brinch, sailed on the Berengaria on May 14
for Europe to resume his duties at Vienna.
While in this country Mr. Brinch conferred
with E. E. Shauer, director of the foreign
department, regarding future distribution
plans for Paramount pictures. He also at-
tended the New York and Chicago sales
conventions held under the direction of Sid-
ney R. Kent, general distribution manager.

Declares

At a meeting held
board of directors of
Corporation declared
dividend of $2.00 per
stock, payable July 1
of record at the clos
16, 1924. The books

Dividend

Monday, May 12, the
Famous Players-Lasky
the regular quarterly
share on the common
1924, to stockholders
e of business on June
will not close.

SAMUEL RALSTON BURNS

T. O. C.C. Holds Meeting

Members Discuss Changes in the
Organization's Constitution

The Theatre Owners Chamber of Com-
merce, Greater New York exhibitor organi-
zation, at its meeting this week discussed
the changing of parts of its constitution.
Discussed particularly in this respect were
the obligations of the member toward the
organization and vice versa. Some changes
may also be made as to dues.

The new T. O. C. C. headquarters in the
Times Building are now being decorated.
Chairman Charles O'Reilly declares that
when this work is completed the T. O. C. C.
will have the finest quarters of any exhibitor
organization in the country.

O'Reilly says that the T. O. C. C. as an
official organization will not be represented
at the Boston convention. Consequently,
and contrary to previous reports, the New
York City organization will bring nothing
as a unit to the attention of the national
gathering.

Many members of this exhibitor body, it
is learned, will travel to Boston as individ-
uals and as such may voice their own
sentiments.

Home of Terra Films

Announcement is made that the New York
office of Terra Films is located at 1482
Broadway and that the telephone number is
Bryant 7939 The local representative is
Wolff M. Henius.

Scenes from the William Steiner release, "Lawless Men," starrin g Neal Hart.

May 24, 1924

MOVING PICTURE WORLD

359

Imperial Pictures Formed with
Direct to Exhibitor Policy

WITH a personnel including many of
the most favorably known individ-
uals in the industry, Imperial Pic-
tures Corporation enters the field this week
with something approaching the revolution-
ary in sales plans. Summed up, the new or-
ganization's announcement promises :

The selling of a group of pictures direct
to the exhibitors of the country, with pro-
duction costs definitely limited and selling
price standardized; control of the produc-
tions in the various key zones to pass com-
pletely from the hands of the producing or-
ganization to the individual exhibitor, fur-
ther booking arrangements and possible
profits to be entirely his.

Raoul Walsh, director of the year's out-
standing artistic creation, "The Thief of
Bagdad," heads the production branch of
Imperial, with the title, director-in-chief. It
is understood that several units under prom-
inent directors will be associated with Mr.
Walsh.

Paul N. Lazarus is president of the cor-
poration. A. C. Berman is first vice presi-
dent, Eugene H. Roth, second vice presi-
dent, Arthur S. Friend, secretary and gen-
eral counsel, Kenneth Hodkinson, treasurer
and general manager, Cresson E. Smith,
general sales manager, George W. Stout,
general manager of productions, and Charles
H. Hickman, assistant production manager.
These executives make up the board of di-
rectors.

In its official statement outlining the pro-
posed method, Imperial declares :

"Instead of dealing with exhibitors
through a distributor and through a chain
of exchanges, Imperial Pictures Corporation
mill deal direct with the exhibitors of the
country, selecting approximately one hun-
dred theatre centers as its points of contact.

"Each of the hundred theatre centers is
surrounded by a territory in which hundreds
of theatres operate. These theatres natural-
ly follow the lead of the first run houses of
the theatre center. All of the hundred ter-
ritories have been so arranged, geographic-
ally, that they are of equal theatre popu-
lation; that Is to say, each of the hundred
first run centers is surrounded by a terri-

R. A. WALSH

Director-in-chief of Imperial Pictures Corp.

tory practically equal In theatre going pop-
ulation to every other territory.

"Instead of selling only one run of a pic-
ture, Imperial Pictures Corporation will sell
to Its exhibitor-purchasers the entire exhi-
bition rights for their territory for a period
of years* The picture will in turn be rented,
by the exhibitors themselves, to other ex-
hibitors throughout the territory. Imperial
Pictures Corporation does not participate, in
any manner whatsoever, beyond the original
flat price purchase of the exhibition rights.

"The picture becomes exhibitor property
for exhibition throughout the territory, thus
leaving in the hands of the exhibitors them-
selves the full rewards and profits for show-
manship, exploitation and investment.

"It will be seen at once that under this
plan of selling, the heavy toll now paid by
exhibitors for distribution disappears. There
Is no frightful waste for selling cost to be
covered. A picture costing one hundred and
fifty thousand dollars to produce does not
have to be sold to exhibitors on an exhibi-
tion value of five hundred thousand dollars
in order that the producer and distributor
may make a profit, regardless of what hap-
pens to the exhibitor.

"Because of the equality of the territories
in theatre population, the price for each pic-
ture has been nationally standardized.

"The production cost has been fixed in ad-
vance for the plcturesj If the cost of any
picture exceeds the fixed production cost, the
selling price to the exhibitor will not be
changed. Imperial Pictures Corporation will
bear the extra production cost, and not the
exhibitors.

"If, however, the actual production cost
of any picture Is less than the fixed produc-
tion cost, the territorial purchasers will
each be rebated their pro rata share of the
saving, and all users of the production will
naturally save accordingly.

"Twelve productions, of uniform price, to
be delivered one a month, are provided for
in our first contract.

"We shall not ask exhibitors to buy stock
in our company.

"We shall not ask exhibitors to pay us
any advance deposits.

"We shall not ask exhibitors to make per-
centage arrangements with us. Our produc-
tions will be sold outright on a flat price
basis for each territory/'

During the last eight years Paul Lazarus
has directed the national sales and advertis-
ing of two of the most important distribut-
ing companies. For three years he was in
charge of Vitagraph's advertising. He re-
signed that connection on the formation of
United Artists Corporation to take over the
direction of the Big Four's advertising and
publicity. He was soon made sales promo-
tion manager, and for the last two and a
half years has been general sales manager
for United Artists.

A. C. Berman, first vice president, came
into the motion picture business five years
ago when United Artists Corporation was
organized. Mr. Berman was made manager
of Canadian exchanges, and he directed all
the Dominion offices for the Big Four. He
was later brought to the home office and as
assistant general sales manager covered
many sections of the United States. Ber-
man went to England and established the
first foreign offices for the company. After
many months abroad, he returned to the
home office in New York.

Eugene H. Roth is one of the foremost
(Continued on page 395)

Executives of Imperial Pictures Corporation

PAUL N.
LAZARUS,
President.

ARTHUR S.
FRIEND,

EUGENE
ROTH,

A. C. BERMAN,
lit Vice-President.

Sec'y & Gen. Counsel. 2nd Vice-President.

CRESSON E.
SMITH,

KENNETH
HODKINSON,

Genl Sales Manager. Treas. & Gen'l Mgr.

360

MOVING PICTURE WORLD

May 24, 1924

Warner Brothers Promise

Strong Summer Schedule

THE expression, "summer slump," is
going to become as obsolete in the
film industry as "the old method of
booking thirty-day and commercial" films,
if Warner Bros, have anything to say or do
about it. Several of the strongest attrac-
tions on the Warner program have been
held toward the end of the list in order that
the exhibitors of the country may have avail-
able for the summer period new, fresh and
strong box-office drawing cards.

With six companies actually engaged in
production and completed pictures coming
through ahead of schedule time, there will
be no lack of material as far as this organ-
ization is concerned. In addition to the
fifteen features already made and delivered
to the various Warner distributors, six more
productions are listed for early delivery.
They will be available to theatres through-
out the United States and Canada in the
order named and final deliveries on the 1923-
24 program will be completed on or before
August 1.

"Broadway After Dark" already has been
shipped to all branches and will have its
New York premiere at the Rivoli on May 18.
Prints of "How to Educate a Wife" also
will have been delivered by this week.
Harry Beaumont last week completed the
cutting and title of "Babbitt," from the fa-
mous Sinclair Lewis novel, and this, one of
the strongest Warner Bros, attractions of
the year, will be available by the end of
May.

Phil Rosen, whose reputation skyrocketed
suddenly through his direction of "Abraham
Lincoln," is putting the finishing touches on
"Being Respectable," from the novel by
Grace H. Flandrau, with a cast composed of
Marie Prevost, Monte Blue, Louise Fazenda,
Irene Rich, Frank K. Currier, Eulalie Jen-
sen, Theodore Von Eltz, Lila Leslie, Sidney
Bracey and Charles French.

"Her Marriage Vow,'' by Owen Davis, is
well under way, Millard Webb directing.
Photography is by David Abel, who recent-
ly completed camera work on "Babbitt."

William Beaudine has begun work on
"Cornered," by Zelda Sears and Dodson
Mitchell. The Clyde Fitch play, "Lover's
Lane," was begun this week, with Mai St.
Clair at the directorial helm.

Production on "The Tenth Woman," by
Harriet Comstock, was shoved ahead in
order to clear off all the pictures on the
present season's schedule. It has been
scheduled for production on June 1.

Those of the "eighteen,"' finished and re-
leased, are : "Where the North Begins," fea-
turing Rin-tin-tin, the trained police dog;
"The Tie That Binds," from the story by
Sam Harris ; "Little Johnny Jones" and
"Conductor 1492," starring Johnny Hines;
"The Printer's Devil," "George Washington,
Jr.," and "The Country Kid," starring Wes-
ley Barry; "The Gold Diggers," featuring
Hope Hampton, from the David Belasco
success; "Lucretia Lombard," from the
novel by Kathleen Norris, co-starring Marie
Prevost and Monte Blue; "Broadway After
Dark," from the Owen Davis play, with
Adolphe Menjou, Anna Q. Nilsson and Car-
mel Myers; "Tiger Rose," a Belasco play
starring Lenore Ulric; "Daddies," from the
play by John L. Hobble; "Beau Brummel,"
starring John Barrymore, from the Clyde
Fitch play; "The Marriage Circle," Ernst
Lubitsch's special production.

"How to Educate a Wife,'' by Elinor Glyn,
with an all-star cast headed by Marie Pre-
vost and Monte Blue, and "Babbitt" are fin-
ished and scheduled for early release.

Work already has started on next year's
program. Ernst Lubitsch with his company
has gone out on location. The picture he
is working on is part of the coming season's
schedule, but work started early to enable
Mr. Lubitsch to take all the time he needed.

Harry Beaumont is busy with preparatory
work on "Deburau," from the David Belasco
stage success. Dorothy Farnum is at work
on the scenario.

Mae Murray's New Metro

Louis B. Mayer, vice president in charge
of production, announces that Mae Murray's
new Metro picture, "Circe," will begin to
take concrete shape this week with the be-
ginning of actual production on the coast,
under the direction of Robert Z. Leonard.
"Circe"' is the story that was written espe-
cially for Miss Murray by Vicente Blasco
Ibanez, author of "The Four Horsemen of
the Apocalypse."

Begins on "Wise Virgin"

Elmer Harris Starts Production On
First Hodkinson Release

The production of Elmer Harris' first re-
lease for Hodkinson, "The Wise Virgin,"
was started at the San Mateo studios, near
San Francisco, this week under Mr. Harris'
personal supervision.

"The Wise Virgin" is an original story
written and sold by Mr. Harris to Jesse
Lasky previously to the author's entry into
the independent producing field. Since he
became a producer on his own account Mr.
Harris had been anxious to recover the
rights to "The Wise Virgin" and a deal to
buy back the story from Mr. Lasky was
finally consummated.

A release date for the production has not
yet been set but it will probably be one of
Hodkinson's early fall offerings.

New Turpin Burlesques

Mack Sennett, the well-known producer
of Pathe comedies, in an announcement from
the West Coast, makes it known that he will
star Ben Turpin in two new screen bur-
lesques. The first of these, already in pro-
duction, is a travesty on "Romeo and Juliet"
with Turpin and Natalie Kingston.

The next burlesque will be a take-off on
Elinor Glyn's romance, "Three Weeks."
Ben will appear as Paul and Madeline Hur-
lock will play the lady of the plot. The
comedy will be titled "Two Weeks and a
Half."

Sennett Active

Four comedy companies are ■ busily en-
gaged at the Mack Sennett Studios on new
subjects in consequence of the heavy de-
mand for short subject comedies on the
Pathe program. F. Richard Jones is direct-
ing the first of the series of two-reel come-
dies, featuring Ralph Graves. Alice Day
plays the feminine lead with Vernon Dent
in support.

Ben Turpin has begun a travesty on "Ro-
meo and Juliet," under the direction of
Harry Sweet. Natalie Kingston is appear-
ing as Juliet. Under the direction of Harry
Edwards, Harry Langdon is working on the
eighth of his series of two-reclers for Mack
Sennett. Marceline Day, Madeline Hurlock
and Frank Coleman play the leading roles.

Del Lord has begun a new all-star com-
edy, titled "Five Gallons, Please." This fea-
tures Sid Smith and Billy Bevan. The fem-
inine lead is played by Barbara Pierce.

Scene from the William Fox Production, "The Lone Chance," starring John Gilbert.

May 24, 1924

MOVING PICTURE WORLD

361

Second Texas Exhibitor Convention

Shows Organization's Rapid Growth

DISPLAYING evidence of a wonder-
ful growth since its birth a year ago,
the second annual convention of the
Motion Picture Theatre Owners of Texas
was held at the Jefferson Hotel in Dallas
on May 6, 7 and 8 with Col. H. A. Cole, of
Marshall, president, in the chair. In May of
last year a handful of men described as "the
old faithful," gathered in the Jefferson Hotel,
and even though the attendance was swelled
by the exchange cohorts, there was only a
small number present. This year approxi-
mately 100 exhibitors, sold on the organiza-
tion idea, went back to their shows imbued
with a new spirit of confidence, co-operation
and good fellowship.

Perhaps one of the outstanding features
of the convention was a resolution adopted
unanimously that the Texas Association ally
itself with the Associated States Organiza-
tion of Theatre Owners. This resolution,
offered by President Cole, follows:

"Whereas, it is the sense of this organiza-
tion that a strong working national associa-
tion is needed,

"And whereas, Texas is not allied with
the M. P. T O. of A. and does not feel dis-
posed to become affiliated under its present
leadership;

"Therefore, be it resolved, that we ally
ourselves with the Associated States Organi-
zation of Theatre Owners, with the belief
and hope that this organization can even-
tually bring about the formation of a nation-
wide association which will reflect the ideals
of the various state units."

Other resolutions adopted follow:

"Opposed to censorship imposed by local,
state or national governments, as we con-
sider same un-American and contrary to the
ideals of free thinking people.

"fn favor of clean pictures only being
shown on our screen, and we heartily invite
criticism and constructive suggestions from
any individual or organization looking to
the betterment of the industry as a whole,
and for the individual theatre owner.

"We oppose block bookings and a copy of
this resolution is being sent to the Federal
Trade Commission in Washington.

"Protesting against the unfair and un-
ethical practices of some exchanges, in mak-
ing non-theatrical bookings, as being detri-
mental to the commercial success of various
members of the association."

A vigorous discussion of the uniform con-
tract proved a motif of the meeting and a
committee was appointed to go thoroughly
over the different items, and report back to
the convention with recommendations. This
was done and many changes were made and
approved by the members.

In recognition of the splendid success he
has scored as president of the M. P. T. O.
of Texas, spending much time and money
away from his own business to fight the as-
sociation's battles in Congress and elsewhere,
Col. H. A. Cole, of Marshall, was re-
elected president. His associates, J. A. Hol-
ton, of Port Arthur, first vice-president;
C. W. (Billy) Batsell, Sherman, second vice-
president, and E. L. Byar, Terrell, secretary-
treasurer, unanimously were re-elected. H.
G. McNeese of the Selznick Distributing
Corporation of Dallas, continues as business
manager.

The board of directors follows : W. R.
(Billy) Fairman, Bryan; H. Mulkey, Claren-
don; H. H. Hoke, Taylor; H. T. Hodge,
Abilene; W. A. Stuckert, Brenham; Henry
S. Ford, Wichita Falls; H. H. Starcke, Se-
guin; John Paxton, Paris.

Mayor Louis Blaylock of Dallas welcomed
the picture men to the "queen city of the
Southwest" at the opening of the conven-
tion on Tuesday morning. He was followed
by President Cole, who submitted his annual
report.

Secretary-Treasurer Byar and Business
Manager McNeese submitted reports of
prograss which were applauded, while
former Mayor Frank W. Wozencraft pre-
sented in his address many legal phases
which affect operation of picture theatres.
Ross Dorbandt of Jacksonville, Ross D.
Rogers of Abilene and Ruben Frels were
named as resolutions committee.

T. M. Cullum, president of the Dallas
Chamber of Commerce, stressed the advan-
tages of Dallas as a point for distribution.

Film exchanges in the Dallas market were
hosts to the exhibitors at a banquet on the
roof garden of the Jefferson Hotel on Tues-
day night, at which the attendance was eas-
ily 200. Not to be outdone, the exhibitors
returned the compliment on Wednesday
night, festivities beginning at the witching
hour of 10. This latter event lasted until
the wee small hours of Thursday morning,
an elaborate vaudeville performance coming
as a conclusion.

On Wednesday morning State Senator J.
J. Strickland, of San Antonio, criticised
ministers who frequently preach sermons
against a specific motion picture without
having seen the picture in question. Mr.
Strickland reported on the tent show bill,
which he handled legally in the courts and
which seems lost temporarily . at least, to
the picture theatres. Theatre owners are
more heavily taxed at this time than any
other callings, the speaker declared. He
added that almost any exhibitor in Texas
would be willing to trade his yearly profit
for the amount his theatre had paid to the
government as taxes.

R. W. Botkin, insurance man, explained
the co-operative contract which is saving
money for the Texas theatre owners.

James P. Simpson, of Dallas, spoke on
theatre advertising and urged theatres to
secure rates for running advertising slides
and films which would yield them a reason-
able return. He also stressed the impor-
tance of theatre owners organizinz for the
purpose of developing the national advertis-
ing field, declaring this is one of the greatest
opportunities which confront theatre owners
today.

Judge S. A. Handy, of Kansas City, at-
torney for the Associated States Organiza-
tion of Theatre Owners, was the principal
speaker at the Wednesday afternoon session.
He discussed legislation now pending before
Congress in which theatre owners are inter-
ested, and stressed the importance of their
interesting themselves in the fight.

Amendments of the copyright law relat-

( Continued on page 374)

Texas Exhibitor Body Re-elects Old Officials at Convention Held in Dallas

COL. H. A. COLE,
Marshall, Texas,
President.

J. A. HOLTON,
Port Arthur, Texas,
First Vice-President.

C. W. BATSELL,
Sherman, Texas,
Second Vice-President.

E. L. BYAR,
Terrell, Texas,
S ecretary - Treasurer.

H. G. McNEESE,

Dallas, Texas,
Business Manager.

362

MOVING PICTURE WORLD

May 24, 1924

Metro-Goldwyn-Mayer Company Take Over

Goldwyn Studio

ONE of the most elaborate and important events in the history of motion pictures took place on the West
Coast last week when the Culver City studios of Goldwyn were officially taken over by the recently merged
Metro-Goldwyn-Mayer Company. The ceremonies were participated in by many California city officials,
representatives of the Army and Navy, film magnets, stars and noted writers. Several thousand people were
gathered together in front of the stage erected on the lot. Will Rogers was there with his wad of gum, Fred Niblo,
noted director, acted as master of ceremonies, and speeches were made by Louis B. Mayer, Joseph Schenck, Rupert
Hughes, Abraham Lehr, Admiral R. E. Countz, of the United States Navy, Admiral Robinson, commander of the
Pacific fleet, Judge Summerfield, of the Domestic Relations Court, Captain Hilf, assistant police chief of Los Angeles,
Major Ruhland, commander of Fort Mc Arthur, Asa Keyes, Los Angeles district attorney, and several others.

Noting a huge drawing of Marcus Loew displayed at the front of the stage, Will Rogers remarked that if the
new boss saw it he would probably call the whole deal off, but that it was the best they could do as they only had
Larry Semon as a cartoonist. Will also kidded the bigger and better pictures idea and registered strongly with
one of his usual witty talks. When Abraham Lehr turned over the massive key to Louis B. Mayer he in turn
presented smaller keys to his chief assistants, Irving Thalberg and Harry Rapf.

Navy aeroplanes dropped floral greetings from Governor Richardson of California, Mayor Rolfe of San Franaisco
and many exhibitor organizations. Telegrams of good wishes were received from President Coolidge, Herbert
Hoover, Marcus Loew, Will Hays and F. J. Zehandelar, president of the Merchants and Manufacturers Association
of Los Angeles.

Mr. Mayer announced the day after the celebration that production had already started under Metro-Goldwyn-
Mayer at the studio and that it would be kept up at a high pace for some time. There are sixty or more pictures on
the merged company's schedule, and it will mean that things will be humming throughout the summer under the
direction of Mr. Mayer, who is vice-president in charge of production for the company.

Ontario Showmen Are Told to
Take Out Vaudeville Licenses

OFFICIALS of the Amusement Bureau
of the Ontario Provincial Govern-
ment, Toronto, have stepped upon
exhibitors of the Province with both feet
because of their growing tendency to stage
either professional or amateur vaudeville
acts or specialties other than pictures and
orchestra music. Every exhibitor has been
notified that the presentation of such fea-
tures in any but a licensed vaudeville thea-
tre is contrary to law, and each exhibitor
has been advised that, if he proposes to con-
tinue or to take up the presentation of any
form of vaudeville, he must apply to the
Provincial Government for a vaudeville
license to go with the picture theatre priv-
ilege.

Furthermore, the government has an-
nounced by letter to every exhibitor that
theatres must be equipped for the presenta-
tion of vaudeville, including a front curtain
made of fireproof material, a fire wall of
brick not less than 14 inches in thickness
between the auditorium and the stage, not
including the proscenium opening for the
stage ; proper stage exits at least 3 feet 6
inches wide ; ventilated dressing rooms with
running water in each and a skylight or
ventilating shaft over the stage, extending
five feet above the stage roof and con-
structed so that it can be opened or closed
at will.

The official order from the Ontario Gov-
ernment has caused considerable consterna-
tion among the managers of many neighbor-
hood houses, who have been going in for
vaudeville specialties extensively during the
past year or two to meet the competition of
the large downtown theatres, where grand
opera, ballet, pageant, fashion show, pro-

logue and other features are presented in
conjunction with the picture programs. A
number of managers have offered the argu-
ment that the vaudeville regulations do not
affect them because they do not change
scenery, have backstage dressing rooms or

CHARLES RAY has again donned the
baggy trousers, the battered, sun-
bleached straw hat and the rough-
shod boots of the country "boob" and will
engage under the Pathe banner in a series
of rural characterizations such as made his
name the foremost box-office attraction in
the days of the Triangle program. The news
of Ray's return to the type of role for
which he became famous a few years ago
is disclosed in a statement received this
week from the Pathe home office, in which
announcement is made that Pathe Ex-
changes, Inc., will distribute a series of four
Charles Ray Productions.

C. Gardner Sullivan is the author of the
first story in which Ray will resume his
country-boy role. "Smith," a name peculiar-
ly expressive of a plain, substantial sort of
citizen in the community life of America, is
the significant title of Mr. Sullvan's orginal
screen story for the new Pathe star. The
story is described as admirably suited to
Ray's type of rural comedy drama and is
expected to advance to even greater heights
of popularity and box-office prestige the sue-

even do not have any kind of a drop curtain.

Further complications are also encoun-
tered by the exhibitors through being called
upon to arrange license details for vaude-
ville as well as pictures, because as soon as
a license is signed for vaudeville then the
question of stagehands, electricians, carpen-
ters and others arises with the various
unions of organized labor. The vaudeville
tangle has followed closely upon the ban
against popularity contests in theatres by
the Toronto police department.

cess he has enjoyed in such pictures as "The
Coward," "The Clodhopper," "The Egg-
Crate Wallop" and "Scrap Iron."

Ralph Ince, who has over a score of
screen successes to his credit, will direct
Mr. Ray in his first production for Pathe.
An unusually strong supporting cast is being
assembled to surround the star. Bessie
Love will play the feminine lead and Wallace
Beery has been signed for the "heavy" role.
Other additions to the cast will be announced
soon.

It is expected that camera work on
"Smith" will be completed about the middle
of July and that the production will be made
available by Pathe early in September.

Sells New Territories

Weiss Brothers' Artclass Pictures Cor-
poration sold a number of new territories on
their productions the past week, the sales
including the New England rights to the
American Feature Film Co., 37 Piedmont
street, Boston, Mass., for "After Six Days,'*
featuring Moses and the Ten Command-
ments.

Pathe to Distribute Series

of Charles Ray Productions

May 24, 1924

MOVING PICTURE WORLD

365

Sydney Cohen Voices Warning
at Luncheon of Independents

Jimmie Adams in scenes from "Nerve Tonic,"
an Educational-Christie comedy.

A PLEA that independent producers
and independent exhibitors work in
closer harmony and a warning that
there is at least a remote possibility of the
government attempting to control the indus-
try by legislative processes were sounded by
Sydney S. Cohen, president of the M. P.
T. O. A., at a special luncheon this week of
the Independent Producers & Distributors
Association. He invited I. E. Chadwick,
president of the latter organization, to be
the guest of the national exhibitor body at
the Boston convention. Mr. Chadwick ex-
pressed a hope for closer co-operation be-
tween all independents in the industry. Mr.
Cohen said in part :

"Most of the worthwhile picture produc-
tions have been made by the independent.
We believe that since the formation of the
M. P. T. O. of A. at Cleveland in 1920, and
the militant campaign we have waged for
the preservation, protection and advancement
of all independent forces in the industry, that
the independent producer has been encour-
aged and inspired to give his creative ability,
iniative and effort towards the making of
feature films, and with the great advance-
ment in the art of directing pictures and the
large number of very capable and efficient
directorial minds that have developed since
that time, that we will see a greater number
of independent productions made of a
superior quality than ever before.

"The important point for all independent
forces in the industry is to guard against
and prevent the creation of an artificial
scarcity of meritorious pictures, and then to
see that, after these pictures are made,
through intelligent exploitation and adver-
tisement they are brought to the public.

Hiram Abrams Denies Mary Pickford
Will Make "Peter Pan "

HIRAM ABRAMS, president of United Artists Corporation, has is-
sued the following statement:

"In view of the many recent erroneous reports concerning the
plans of Mary Pickford and her future film productions, it is timely to
say that Miss Pickford has no intention of making pictures for distribu-
tion through any organization other than United Artists Corporation;
nor has she any intention of producing 'Peter Pan' for any other distribut-
ing company.

"All reports that Miss Pickford will produce 'Peter Pan' for any
other organization are erroneous, and there is no doubt in my mind but
that the many recent rumors concerning Miss Pickford's future produc-
tion activities have been set afloat for purposes of propaganda in behalf
of other persons. I am speaking for Miss Pickford, and I know she has
no intention of producing pictures for distribution through any organiza-
tion other than United Artists Corporation.

"This type of malicious gossip concerning the activities of the stars
comprising United Artists Corporation has sprung up so often in recent
months that it has become not only aggravating in the general ranks of
the motion picture industry, but especially so to the owners and stock-
holders of United Artists. Those seeking the actual truth about Miss
Pickford's future film productions need only remember that a few weeks
ago she renewed her United1 Artists contract for a period of three years."

m "A note of warning was sounded at a
hearing before the Patents Committee of the
United States House of Representatives the
other day in Washington by Nathan Burkan,
a New York attorney, who called attention
to the monopolies and trustification processes
existing in the motion picture industry and
mentioning particularly the case of a theatre
owner in Peekskill, N. Y., from whom, it is
alleged, film was withheld and who was de-
nied an opportunity of operating his theatre.
This attorney explained how it was neces-
sary for him to take the matter to the higher
courts of the state to secure justice for his
client.

"The impression created in the minds of
some of the Congressmen was one that
makes it necessary for all of us to think
seriously of the developments in this indus-
try along certain lines, as it may meaji, if
not corrected. Congressional action which
will tend to control our business by legisla-
tive processes such as an Interstate Film
Commission or some similarly constituted
body.

"If some forces endeavoring to control this
industry honestly desire to prevent such a
state and national regulation of our business,
they had better make up their minds to for-
sake thjeir present greedy processes and
leave some of the profit with the local thea-
tre owners.

"One of the major producing and distri-
buting companies has announced a number
of films to be issued for the first six months
of the coming season, and one of their
officials advised certain theatre owners with
whom they were negotiating that these pic-
tures would have to be played within this
time. When advised by these theatre own-
ers that this was an impossibility, as it
would absorb all of the available pay dates
for the period and virtually leave no time
open for independent productions, they
were told that that was their very purpose
and they wanted every play date.

"These people through a high powered
sales organization and merchandising meth-
ods create a demand for their product and
it is up to the independent producers and
distributors to create a selling machine or a
distributing organization that will emulate
the examples set by these interests or even
improve on the same. At the present time
the independent producer who is depending
on the independent distributors along state
right lines, or some of the national distribut-
ing organizations has had very little encour-
agement. He has had his product handled
by an undermanned and low-powered sales
organization who have only partially 'sold'
his film to theatre owners. In most cases
the film has been 'bought' by the theatre
owners without any effort on the part of the
distributing machine.

"Our present sales efforts to a great extent
let the film practically die after the first run.
This is done not only in the matter of ex-
ploitation, but also in the matter of adver-
tising in the trade press, as it seems most
producers make no further announcements
after the initial statements intended for the
first run. As a matter of fact, the first run
theatre owner requires less information from
the producer than the subsequent runs."

366

MOVING PICTURE WORLD

May 24, 1924

42,000 Scenarios Sent to
Hollywood Studios; Few Taken

JESSE L. LASKY is authority for the
statement that over 42,000 scenarios and
original stories were submitted last year
to the motion picture studios of Hollywood,
and only a handful of them proved ac-
ceptable.

"Material of genuine worth for motion
picture purposes never will go begging, for
there is always a dearth of brilliant ideas
for transference to the screen," said Mr.
Lasky, who, as first vice-president in charge
of production for Famous Players-Lasky
Corporation, passes upon the suitability of
thousands of novels, stories and plays an-
nually in the course of his work.

"There is no doubt that strong stories are
what the public desires, rather than elab-
orate settings, and the fixed objective for

THE New York debut and world's
premiere of Emory Johnson's new
production for the Film Booking Of-
fices, "The Spirit of the U. S. A.," will take
place at the Lyric Theatre Sunday evening,
May 18. Mary Carr and Johnnie Walker
are the featured stars.

F. B. O. has effected a recruiting tieup
with the Army, the Navy, the Marines and
the New York National Guard, that should
aid first runs and subsequent runs through-
out the United States. Tieups have also
been made with the leading commercial
houses in New York, including John Wana-
maker. The New York Board of Education
has indicated its willingness to co-operate
and plans are now being made whereby the
various schools throughout the city will ar-

Scene from the Warner Brothers' production
• "Broadway After Dark."

the future is to get the punch into the story
instead of into the set. In the stories now
on our production schedule we have some of
the most brilliant material it has ever been
our good fortune to secure. These stories
were selected for their plot value, without a
thought being given to the possibility of
striking sets. Of course, big sets will be
built if they are demanded by the story, but
for no other reason, for it is our conclusion
that the public has come to resent the big
set unless it really belongs in the picture."

Ninety-five per cent, of the pictures
planned by Paramount for the immediate
future will be made from books, serials,
short stories or plays, according to Mr.
Lasky.

range to have the pupils see "The Spirit of
the U. S. A." when it is presented at the
outlying houses.

For the past four weeks F. B. O. have
carried on a constant and extensive exploita-
tion campaign with the aid of the various
National Guard regiments. This work will
be augmented this coming week by a parade
down Broadway by the 104th and 212th Ar-
tillery regiments. There will also be a dem-
onstration by these two regiments at Times
Square in front of the Lyric Theatre on the
day of the opening. Throughout the two
weeks of the showing of "The Spirit of the
U. S. A." at the Lyric Theatre there will be
various regimental nights in which the dif-
ferent regiments will parade down to the
theatre and give a short drill.

An unusual tieup has been made with New
York's leading store, John Wanamaker,
whereby guns from the 104th Field Artillery
will be placed in the windows of the store.
The week of the 18th will be known as "The
Spirit of the U. S. A." Week, and during this
period there will be signs throughout the
store advising all to remember "The Spirit
of the U. S. A." and to see the picture at
the Lyric Theatre. Upon handing the cus-
tomer their package or change the sales
clerk will say "Don't forget 'The Spirit of
the U. S. A.'"

In addition to the various parades of the
National Guard regiments throughout the
city, every recruiting board will carry a
block one sheet advertising the Johnson fea-
ture. There are more than 2,000 of these
boards in the City of New York alone. On
Tuesday, May 20, troops representing the
various guard units will give a demonstra-
tion on City Hall Square. Mayor Hylan and
the New York Board of Aldermen have been
invited to review the troops. All the guns
and carriages will carry banners advertising
"The Spirit of the U. S. A." and men in uni-
form will distribute 50,000 heralds among the
crowds.

Promises to Be Big Film

Hodkinson Official Enthused Over
View of Roughly Cut First Reel

John C. Flinn, vice president of the Hod-
kinson Corporation, who is now in Los An-
geles, reports that the Hunt Stromberg pro-
duction, "The Siren of Seville," starring
Priscilla Dean, holds every promise of being
a really big production, judged by a view
of the unfinished first reel that he saw in
the studio projection room.

In a telegram sent to F. C. Munroe the
Hodkinson Corporation president, Mr. Flinn
says: "Saw a rough print of the first reel of
'The Siren of Seville' and cannot tell you
of my enthusiasm over Dean, who is a rev-
elation, and the production will compare fa-
vorably with any big special in next sea-
son's market."

"The Siren of Seville" will be the first of
the series of Priscilla Dean features through
the Hodkinson Corporation. It is from an
original story by H. H. Van Loan that in
theme and action is comparable to "The
Virgin of Stamboul" and "The Wildcat of
Paris" in which Miss Dean soared to stardom.

A Jack White Special

Educational Will Release "Dizzy
Daisy" Comedy in June

Jack White has assembled an exceptional
cast for his next Jack White Comedy Spe-
cial, "Dizzy Daisy," which will be released
through Educational Film Exchanges, Inc.,
in June.

Louise Fazenda, in the stellar role, will
be surrounded by an array of comedy talent
which White claims has never been equalled
on the comedy screen. Lee Moran, featured
in comedies for the past ten years, will have
a prominent role, as will Dick Sutherland,
Otto Fries, Jack Lloyd and Sunshine Hart
of the Educational-Mermaid organization,
and Cliff Bowes and Virginia Vance, lead-
ing players in over forty Cameo Comedies
released during the past two years.

Fred Hibbard, who has been directing
Lloyd Hamilton, is directing.

RODOLPH VALENTINO
A» he appears in "Monsieur Beaucaire," a
Sidney Olcott production for release by
Paramount in the Fall.

Big F. B. O. Picture Opens

in New York on May 18

May 24, 1924

MOVING PICTURE WORLD

367

Exhibitors Everywhere Show
Interest in Boston Convention

Praise Worth While

Exhibitor Gets Comment from Prom-
inent Club Leader on Picture

Walter Odom, of the Dixie Theatre,
Durant, Mississippi, was recently the recip-
ient of a letter indicating that his efforts
to provide clean, high-class entertainment
was highly acceptable to the better element
in his town.

Mrs. Eugene Cole, the writer of the letter,
is prominent as a leader among the intel-
lectual members of the community, wife of
one of the city's most honored citizens, and
an almost continual attendant at the Dixie.
The letter was prompted by Mr. Odom's
showing of Film Booking Offices' "Daytime
Wives."

"Our co-operative manager, Mr. Walter
Odom," wrote Mrs. Cole, "of the Dixie The-
atre, presents to us always good, clean pic-
ture shows. 'Daytime Wives,' shown here
last week, was very much enjoyed and ap-
preciated, being well cast, splendidly acted,
and ended remarkably well."

Mr. Odom is proud of the achievement
that his showmanship has brought, both in
the selection of pictures and in the clientele
which he has built up.

Kuschner Promoted

Oscar Kuschner, who is well known among
exhibitors of the Indianapolis and Milwau-
kee territories, has been appointed branch
manager of Pathe's Milwaukee office. Mr.
Kuschner entered actively upon his new
duties May 5. He has earned an enviable
reputation for capable and efficient service
while associated with the Pathe exchanges
at Indianapolis and Milwaukee.

Buys Arrow Film

A. C. Bromberg, president of Progress
Pictures, Atlanta, Ga., has bought the big
Arrow-Dell Henderson super feature,
"Gambling Wives," for North and South
Carolina, Georgia, Florida, Alabama, Louisi-
ana, Mississippi and Tennessee.

Closes Big Deal

W. F. Seymour, eastern division manager
of the Hodkinson Corporation, closed a big
booking deal this week with Famous Play-
ers for the showing in forty towns in the
Southern States of "Miami," starring Betty
Compson ; "Wandering Husbands," starring
James Kirkwood and Lila Lee, and the Bry-
ant Washburn-Billie Dove picture, "Try and
Get It."

THEATRE owners all over the United
States and Canada are exhibiting an
interest in the coming Boston con-
vention of the Motion Picture Theatre
Owners of America which supersedes that
evinced in any previous national gathering.

With membership in the national body
direct in a large number of states, it is fair
to assume that every state in the Union will
be represented, as the inquiries at the New
York headquarters indicate that theatre
owners consider this meeting of the highest
importance to them because of the many im-
portant moves now being made withm the
industry.

The Boston convention will be a great
clearing house for exhibitor action and will
crystallize and shape their opinions definite-
ly on vital matters. Every theatre owner in
the nation, whether directly affiliated with
the national organization or not, realizes
that any constructive action taken at Boston
will be beneficial to them.

This year with the Motion Picture Thea-
tre Owners of America has been a fruitful
one. Through its efforts, generated by the
cohesive action of theatre owners in their
own Congressional districts, very substantial
advances in the legislative situation at
Washington have been made.

The theatre owner occupies a higher and
more dignified position now with the public
than ever before. Good-will is a powerful
and most essential business asset. Good-will
has been built up for the theatre owner in
unending volume through the public service
activities of the national organization. This
means freedom from national censorship, the
elimination of unfair taxation, and eventual-
ly the setting aside of improper state and
city levies and the general freeing of the
theatre owner from every kind of unneces-
sary embargoes.

The trip to Boston and attendance at the
convention is one of the best business moves
an exhibitor can make. It familiarizes him
with conditions he would otherwise know
nothing or little about. It gives him the
personal touch with exhibitors from other
states and sections and increases his general
knowledge of the business.

The convention sessions will open Tues-
day, May 27, at the Copley Plaza Hotel in
Boston and continue over Wednesday and
Thursday. The convention dinner will be
Wednesday evening at the Copley Plaza.

The sessions of the convention will be de-
voted strictly to business, as it will require

all of the time of the meeting to consider
the big program prepared by the National
officers and what will come up in addition
through the regular work of the convention.

It is essential that all who desire to attend
secure reservations in the hotels and make
transportation arrangements. A railroad
rate of fare and one half has been secured.
Every ticket agent in every city and town
in the country has been empowered to grant
this rate.

Has Gala Opening-

Metro's "Thy Name Is Woman" Has
Brilliant Premiere in Los Angeles

Led by Will Rogers as master of cere-
monies, Fred Niblo, the director, with
Ramon Novarro, Wallace MacDonald, Rob-
ert Edeson, William V. Mong, Edith Roberts
and Claire MacDowell, who played the lead-
ing roles in Mr. Niblo's "Thy Name Is
Woman," his latest production under Metro-
Louis B. Mayer auspices, made a personal
appearance at the gala opening of this pic-
ture at the Mission Theatre in Los Angeles
last week.

Barbara La Marr, who is also in the east,
is now in the East.

. All the players were dressed in the cos-
tumes they wore in the picture. Soft vari-
colored lights played about the stage and
special music for the occasion was furnished
by Victor Schertzinger, who wrote the score
for the picture. Will Rogers' witticisms, the
presence of the cast and Mr. Niblo and an
audience of hundreds of screen notables
made this premiere a historic event.

"Thy Name Is Woman" was received with
great applause. At the conclusion of the
premiere, and still under the guidance of
Will Rogers, the audience adjourned to the
Biltmore Hotel, where a supper-dance was
given in honor of Mr. Niblo, the players and
coast officials of the Metro and Louis B.
Mayer organizations.

Latest Sunshine Comedy

Fox Film Corporation announces that it
will add one more Sunshine Comedy to the
total of fourteen scheduled for release this
season. The latest release will be "Sad But
True" and the publication date is June 1st.

Scenes from "The Lightning Rider." It is a Hunt Stromberg production, starring Harry Carey, for distribution by W. W. Hodkinson

Corporation.

368

MOVING PICTURE WORLD

May 24, 1924

Men
Kill

far

J Love

Jealousy
Hate

Revenge

Gain
Safety

What Caused

Ik*

Scenes from "Position Wanted," a Pathe one reel comedy starring Charles Chase,

produced by Hal Roach.

Eddie Bonns Has Fruitful Talk
with Small Town Exhibitors

EXHIBITORS of all classes, particularly
those in the small towns, are interested
in exploitation suggestions and ac-
cessories and eager for pictures worth
while exploiting, is the report brought back
by Eddie Bonns, just returned from a nine
weeks' trip on behalf of the Goldwyn-Cos-
mopolitan Distributing Corporation among
exhibitors in New York state and in the
small towns of Missouri and Kansas. He
met and talked with managers of the picture
houses in all of the towns visited.

His trip has resulted in many new ideas
and angles of motion picture exploitation
which, when put into practice, will greatly
increase the service which producers and
distributors can give the managers of movie
theatres, Bonns reports.

"The small town, exhibitor is very anxious
to get all the exploitation aids and acces-
sories that the distributor can furnish to
him," says Mr. Bonns. "He finds, especially
in . towns where there are two or more film
theatres, that the patrons are shopping for
pictures.

"There is a vast improvement in the small
towns in their projection machines, screens
and other equipment; they have learned that
they must give the public the same kind of
an entertainment, in projection and other
features that make for their comfort and en-
tertainment, as is given in the big towns.

"Many new exploitation angles have been
unearthed as a result of this get-together
with exhibitors, and Goldwyn-Cosmopolitan
will be able to furnish them with all kinds
of exploitation ideas and accessories— some
of them things that have not been done in
the past. They had nothing but praise for
the Yellow Sheet exploitation supplement
which Goldwyn-Cosmopolitan issues with

each of its releases. They call it a 'real
showman's guide' and are following its sug-
gestions, invariably getting big returns on
the pictures.

"I learned a number of unusual things.
One is the keenness of the interest of the
small-town merchants in the motion picture
theatres. Often the theatre is run by a
merchant.

"The film business in many towns I visited
was very good. I found very few exhibitors
even entertaining the idea of closing for the
summer. They have learned much in the
past few seasons; one is a better apprecia-
tion of the good class of product which has
been furnished to them of late by the pro-
ducers, and the knowledge that good pic-
tures will be their salvation this summer in
helping them to stay open."

Fox Has 1 7 Units

Working on Coast

Despite the fact that there are thir-
teen and a half acres of gTound at the
William Fox West Coast Studios, pro-
duction space there just now is at a pre-
mium. Six very large enclosed and four
open stages are on the Fox "lot." All
of these stages are crowded with the
seventeen dramatic and comedy com-
panies now "shooting.

The big "lot" has become to crowded
that it has become necessary to erect
two outdoor street sets on the site of
the new Fox studio in Fox Hills, adjoin-
ing the Westwood section of Lo«
Angeles.

May 24. 1924 MOVING PICTURE WORLD

Reissuing 5 Successes

First National Reviving These Proven
Attractions for Summer

Five of the most successful box office pic-
tures First National has ever released are
to be revived with new prints and new ad-
vertising accessories and made available for
exhibitors for summer showings. These re-
issues will be in addition to the new Ten
Dreadnoughts already announced by First
• National on their regular schedule for dis-
tribution during June, July and August.

The five reissued productions were select-
ed only after a thorough canvass of First
National exchanges was conducted by E. A.
Eschmann, general manager of distribution.
These pictures were most favored by branch
managers above all the big First National
pictures of the past.

They are : "The River's End/' a Marshall
Neilan production from the story by James
Oliver Curwood; "Go and Get It," a second
Marshall Neilan production ; "Nomads of the
North," another Northwest drama by James
Oliver Curwood. "The Hottentot" is the
fourth of the five First National reissues.
Maurice Tourneur's "The Isle of Lost
Ships" is the most recent of the five.

Praise Pickford Film

Cincinnati Critics Commend "Dorothy
Vernon of Haddon Hall"

" 'Dorothy Vernon of Haddon Hall' is a
big picture in every way,'' said the reviewer
for the Cincinnati Commercial Tribune when
Mary Pickford's new United Artists release
was shown at regular attraction prices at
B. F. Keith's Theatre, Cincinnati. "A large
and excellent cast, massive settings, gorgeous
costuming and the presence of the star
herself all are items that go to make this
picture one of the very best."

"Few photoplays of the type of 'Dorothy
Vernon of Haddon Hall' are more gener-
ously seasoned with humor than Miss Pick-
ford's cinema adaptation of Charles Major's
widely read novel," said the critic for the
Enquirer. "Even in some of the crucial mo-
ments there is a suggestion of humor, which,
however, never interferes with the dignity
of the production as a work of art. Miss
Pickford appears quite at her best, and dis-
plays the same comeliness and vivacity, the
same adorable mannerisms and hoydenish
tricks that have won for her the title of
'America's Sweetheart.' "

"'Dorothy Vernon of Haddon Hall' is full
of big moments," wrote the reviewer for
the Post. "The costuming is a study; scen-
ery is impressive; directing is supreme; pho-
tography the best in the Pickfordian school,
and the acting goes directly to the spot.''

New Bedford Police Destroy

Posters Advertising Films

POSTERS advertising attractions at New
Bedford, Mass., picture theatres were
torn down by the police, on order of
Chief Edward P. Doherty, on May 7, but
on the following day the chief called the
officers off the "poster attack" and said he
was "holding in abeyance" his order until he
had learned further of the recent changes
in the state billboard law.

Immediately upon hearing of the action of
the police, exhibitors of the city, with the
exception of the Allen interests, who had
decided to eliminate the outdoor advertising,
loudly protested that the police had no
right to destroy their posters. Some window
cards even were removed from store win-
dows. Chief Doherty said, however, that he
did not intend that his order should bar the
display of cards and posters in store win-
dows. "That would be drawing the line too
fine," he said.

When informed by the representative of
Moving Picture World, Reginald V. Tribe,
manager of the Empire Theatre, stated that
he had not yet heard of the action of the
police. He was greatly angered by the in-
formation and hinted that he might make a
test case of the removal of posters by the
police. He got into communication with the
State House in Boston to learn of the bill-
board law, a change in which recently was
made by the State Legislature.

Chief Doherty, in a public statement, ex-
plained that his order was the result of a
call upon him by a representative of Sparks
Circus, which is to be seen in New Bedford
on June 5.

"I don't intend to have any repetition of
conditions last year when almost every
building in the city was plastered with circus
posters," the chief said.

The Board of Comme.ce entered a pro-
test with the mayor last year because circus
posters were displayed on an old church and
other buildings, the posting of which brought
many complaints.

When asked in regard to the change in
the billboard laws, William F. Williams,
state commissioner of public works, said
that there had been a slight change' in Sec-
tion 29 of Chapter 93 of the General Laws,
which govern the regulation of advertising
signs.

Mr. Williams said: "The last sentence of
Section 29 formerly read as follows : 'Sub-
ject to the approval of the division, towns
may further regulate and restrict said bill-
boards or other devices within their re-
spective limits by ordinance or by law not

inconsistent with Sections 29 to 33, inclu-
sive, or with said rules and regulations.'

"The words 'subject to approval' at the
beginning of the sentence have been stricken
out. As far as I can see this makes very
little material difference. There is a tremen-
dous lot of misunderstanding regarding the
regulation of advertising. A great deal of
this results from the fact that many of the
towns and cities have the impression that
they have full control of establishing regu-
lations."

The division referred to in Section 29 is
the Division of Highways of the Department
of Public Works, Mr. Williams said.

Before Chief Doherty called off his men
who were removing the posters, hundreds
of them had been taken down.

Holds Regular Election

Atlanta Film Board of Trade Elects
Officers at Recent Meeting

At the regular election of officers for the
Atlanta Film Board of Trade, held April 28,
the following Atlanta branch managers were
named directors to serve for a period of six
months: W. W. Anderson, of Pathe; J. J.
Burke, Jr., of Metro; John T. Ezell, of Se-
lect; Ralph B. Williams, of Consolidated;
Arthur C. Bromberg, of Progress Pictures.

Immediately after the regular meeting, a
short special session was held by the di-
rectors, at which time J. J. Burke, Jr., of
Metro was named president of the Atlanta
Film Board of Trade, W. J. Clark, of Gold-
wyn, vice-president, and Ira P. Stone, of
Vitagraph, secretary and treasurer.

The Atlanta Film Board of Trade will
give a luncheon at the Ansley Hotel on the
first Monday of every month. The first of
these luncheons was held on May 5.

New Fox Educational

The latest Fox Educational Entertain-
ment, released May 11, is called "Following
the Hounds." This short subject shows the
sport of Fox hunting in England.

Plowrig-ht Appointed

J. L. Plowright, in charge of Hodkinson's
Canadian division, announces the appoint-
ment of Mr. I. Soskin as special representa-
tive in Western Canada. Mr. Soskin was
formerly sales manager for the Dominion
Films, Ltd.

Scenes from Pathe's "The Cat's Meow," a two-reel comedy, star ring Harry Langdon and produced by Mack Sennett.

370

MOVING PICTURE WORLD

May 24, 1924

New Franchise Deals

Warners Close Two More for New
Twenty Picture Program

Last week the announcement was made
public that Warner Bros, had started sign-
ing up their 1924-25 franchise holders and
the names of Franklin Film Co., of Boston,
and Skouras Bros., of the St. Louis Film
Exchange, Inc., for the New England and
St. Louis territories, respectively, were
mentioned. This week two more big deals
were consummated involving the territories
radiating out from Philadelphia and Dallas,
Texas.

The Independent Film Company, L. Ber-
man, president, of Philadelphia, pioneer dis-
tributors of Warner Bros. Classics of the
Screen, will again represent this live-wire
organization in Eastern Pennsylvania, South-
ern New Jersey, Delaware, Maryland, Vir-
ginia and the District of Columbia.

W. G. Underwood, of the Specialty Film
Company, with offices in Dallas, Oklahoma
City and Little Rock, Ark., also signed last
week.

Scenes from "Going to Congress," a two-reel comedy, produced by Hal Roach and

starring Will Rogers.

Beau Brummel" Bookings

Total 4,000, Say Warners

Coming to Fox Conference

Several of the foreign representatives of
Fox Film Corporation are expected to ar-
rive at the New York offices next week in
preparation for the annual sales convention
which will be held early next month. Among
the representatives now on the way to Amer-
ica are : Lewis S. Levin, general European
manager; S. S. Crick, Australasian manager;
J. Aussenberg, managing director of Cen-
tral Europe; H. Fournier, managing director
of Continental Europe; HI. Tinter, publicity
director of the Berlin office, and H. H. Pol-
lack, manager of the Cuban office.

WITH 4,000 theatres throughout the
country contracted to play "Beau
Brummel," the screen version of
the Clyde Fitch play starring John Barry-
more, Warner Brothers are congratulating
themselves on the high percentage they have
to date scored. Bookings are going so
strong that the Warners believe they have
one of the best drawing cards not only on
their own list but of any representative list
of productions.

The estimated total of picture theatres in
the United States is around the 15,000 mark.
This makes a good batting average of one
of every three theatres in the country for
"Beau Brummel." The significance of this
high mark can only be gathered when it is
remembered that the booking of a picture
in this percentage of houses virtually repre-
sents a 100 per cent, proposition, since all
houses cannot play the same picture, due to
local opposition, proximity and so forth.

Sam Morris, general manager, believes
that practically one theatre in every town
of 3,000 population and over has booked
"Beau Brummel.'1

In addition, the metropolitan film review-
ers of Los Angeles, San Francisco and New

Hodkinson Gets Print

The first print of the big Al Christie fea-
ture comedy, "Hold Your Breath," was re-
ceived at the eastern offices of the Hodkin-
son Corporation this week after being held
up in Chicago long enough to be screened
for Hodkinson's central division branch
managers at their sales convention.

York vied with each other in pronouncing
the film a classic of the screen. Immediate-
ly following its eastern premiere at the
Mark Strand Theatre, a number of road
shows were organized. They carried full
scenic equipment for a regular theatrical
presentation. The picture was featured with
an elaborate prologue program and played
to capacity audiences in some of the largest
cities of the country.

Fitch Made Manager

Sherman W. Fitch, manager of the Sioux
Falls exchange of the Film Booking Offices,
has been promoted to the management of
the company's Omaha exchange, according
to an announcement made last week. S.
Davies, salesman, who has been connected
with the Sioux Falls exchange since its in-
ception, has been named to succeed Fitch
at the Sioux Falls branch.

Senate Action Prevents New Tax on
Admissions Over 50 Cents

PASSAGE of the revenue act by the Senate on May 10 makes sure the
elimination of the admission tax on admissions of not more than 50
cents and of the seating capacity taxes, is a report from Wash-
ington, D. C.

This change was agreed to by the House in passing the bill, but it was
expected that members of the Senate, who wished to continue the admis-
sion tax unaltered and put the money into a special fund in the Treasury
for payment of a soldier's bonus, would fight the provision. The passage
of the bonus bill before the tax measure was taken up for final passage,
however, made it unnecessary for bonus proponents to use any of the
weapons they had reserved to bring into play should the Senate prove
recalcitrant on adjusted compensation.

As there are a large number of differences between the House and
Senate as regards rate and administrative provisions, the bill will have to
go to a conference committee which will agree upon some settlement of
these differences, after which it is reported back to the House and Senate
for approval and then sent to the President.

May 24, 1924

MOVING PICTURE WORLD

371

Fox to Star Lowe

Long Term Contract His Reward for
Work in "The Fool"

As a result of his splendid portrayal of the
leading role in the Fox screen version of
Channing Pollock's famous stage play, "The
Fool,"' Edmund Lowe has been signed to a
long term contract as a new Fox star. The
selection of Lowe to star in future Fox pic-
tures came during the past week, immedi-
ately upon the completion of production
work on "The Fool" at the New York studio.

Edmund Lowe was selected to play the
important leading part in "The Fool'' last
fall when he was chosen from among a
score of other well-known screen players,
clamoring for the coveted opportunity, be-
cause of his previous fine work as the fea-
tured player in "The Silent Command," one
of this season's big Fox specials. At that
time Lowe was at the West Coast studios of
Fox making ready to appear in "The Plun-
derer." He came east immediately. Upon
his arrival in New York, during late De-
cember, production work was started on
"The Fool," under the direction of Harry
Millarde.

Use Navy Destroyer

The use of a navy destroyer, armed with
a detachment of U. S. Marines, is one of
the features of Al Santell's latest triumph,
"Fools in the Dark," produced and distrib-
uted by F. B. O. In a picture which is
crammed from start to finish with thrills
and one that will in every way meet the
demand of the exhibitor for a "distinctly
different" photoplay, the chase of the big
schooner by the destroyer and the boarding
party of Devil Dogs who capture the villain
Kotah's crew of roughnecks is only an in-
cident, but it shows clearly that F. B. O.
spared no trouble or expense to make this
film the greatest entertainment of the year.

Change Title

The title of the third Harry Carey picture
on the Hodkinson program has been changed
from "Tiger Thompson," as previously an-
nounced, to "The Man from Texas."

Detroit Critics Commend

Ingram's "Scaramouche"

REX INGRAM'S "Scaramouche" open-
ed an engagement at the Adams
Theatre in Detroit last week, elicit-
ing the following reviews from the Detroit
critics :

"Rex Ingram has accomplished wonders
with Rafael Sabatini's 'Scaramouche,' "
wrote the critic of the News. " 'Scara-
mouche' is comparable in artistry to In-
gram's 'The Four Horsemen.' There is
great beauty, much pathos, and some nerve-
racking moments in the romance of Scara-
mouche, the republican clown for Aldine,
the daughter of an aristocrat. It is some-
thing that should be seen by those who
think that they are fed up on picture plots.''

" 'Scaramouche,' " began the critic of the
Free Press, "is one of the very best pictures

that Detroit has been privileged to view this
season. It is a series of brilliant and soul-
stirring pictures. The characters are mas-
terpieces of individuality. The backgrounds
are beautiful."

The critic of the Times said in a long re-
v'ew that "'Scaramouche' has the finest
photography. Among the high lights is the
fury of the French populace, at the outbreak
of the Revolution; the storming of the pal-
ace of the Tuileries, the official home of the

ing; the not-too-prominent romance of the
story. Alice Terry makes a beautiful lady
of the French court — she is good to look at
and can act. The production is beautifully
costumed — ditto for the exterior scenes —
altogether a gem of a drama. And those
mob scenes !"

Hiram Abrams Makes New York
Talk About "Dorothy Vernon"

HIRAM ABRAMS, president of United
Artists Corporation, has made all New
York talk about a motion picture.
He did this in connection with the New
York premier presentation of Mary Pick-
ford's new photoplay offering, "Dorothy
Vernon of Haddon Hall," now showing at
the Criterion Theatre, where it will remain
at regular attraction prices for the remain-
der of the spring and all during the coming
summer.

Experts were called in and plans for re-
modeling and reconstructing the entire ex-
terior of the Criterion into a replica of an-
cient Haddon Hall were drawn.

The work was done by the Norden Co.,
Inc., and fifteen men worked four weeks to

mold and cast this Haddon Hall replica. The
display is weather-proof. The heads of Miss
Pickford's statues were designed by Dujat,
a sculptor of considerable note. The main
electric sign contains 4,000 twenty-five watt
lamps and six miles of wiring, and throws
a flood of light that makes a needle visible
on the Broadway asphalt.

The entire front of the theatre is flooded
with twelve searchlights of 1,000 watts each.
Under the marquis the walls are flooded
with 300 one hundred watt lamps.

The wig on Miss Pickford's head contains
about thirty pounds of human hair, and it
took a wig-maker four weeks to select the
hair and make the wig. The curls are about
seven feet long and are "permanently
waved." The wig is kept covered during
the day against the ravages of sun and
weather.

HOW HIRAM ABRAMS PUT OVER "DOROTHY VERNON" FOR THE OPENING IN NEW YORK.

Most of the front of the Criterion theatre has been remade with sta ff to represent the greyed front of historic Haddon Hall, with large
busts of Mary Pickford, in character, in the window niches. He had to go some to beat the big sign for "The Covered Wagon," which
this picture replaces, but it is evident from the attention it attracts t hat he has accomplished his aim.

Men
Kill

far

J Love

Jealousy
Hate

Revenge

Gain
Safety

What Caused

Ike

MOVING PICTURE WORLD

May 24, 1924

Girl Shy" Sets New Records
in Many Prominent Theatres

GIRL SHY is establishing new house
records wherever shown." This is the
gist of numerous dispatches received
throughout the week at the Pathe home of-
fice from all sections of the country. In ad-
dition to the three weeks' engagement at the
Mark Strand Theatre on Broadway, New
York, where the Harold Lloyd comedy has
smashed all previous Lloyd records for at-
tendance and set a new record for length of
engagement at that house, "Girl Shy" has
also been held over for a third week's show-
ing at such prominent first-run theatres as
the Strand in Minneapolis and at the Black-
stone in Pittsburgh.

Among the outstanding triumphs of the
latest Lloyd comedy for Pathe is that being
achieved by the production at the Warfield
Theatre in San Francisco. "Girl Shy"
opened at the Warfield on Sunday, April 27,
and by the end of the first week had smashed
the house record for attendance, previously
held by "Flaming Youth." The comedy is
now in its second week at the Warfield and
is reported to be doing an unprecedented
business, with the certainty of being held
over for a third week's showing.

The following wire from San Francisco
recites the triumphant sweep of the picture
of California's first-run centers :

"Wherever 'Girl Shy' has played in this
territory all records have been shattered not
only for the individual theatre but also for
the town. This statement applies not only
to attendances but also to receipts at the
box office. Among the theatres coming
within the scope of this statement are the
Warfield, San Francisco; the Turner and
Dahnken Theatre, Oakland; Godard's, Sac-
ramento; the California, Berkeley, and the
Liberty, San Jose.

"Warfield Theatre, San Francisco, on sec-
ond week is still doing capacity business
and picture will be held for third week. This
is absolutely unprecedented in San Fran-
cisco history, as the Warfield seats 2,800
people and gives eight shows a day. All
northern California is agog over Lloyd's
latest."

The following wire has been received
from Atlanta, Ga. :
" 'Girl Shy' has broken all records of the

Howard Theatre, Atlanta; the Victory,
Tampa, Fla. ; the Fairfax, Miami, Fla.; the
Plaza, St. Petersburg, Fla., and the Empire,
Montgomery, Ala."

A new house record for the Missouri The-
atre, St. Louis, is reported in the following
dispatch from that city:

"'Girl Shy' positively broke all house rec-
ords for the Missouri Theatre, St. Louis,
last week. This is the biggest and finest
house of the territory and proves conclu-
sively that Harold Lloyd is the king of all
stars."

From Charlotte, N. C, comes the follow-
ing wire :

" 'Girl Shy' broke all previous box-office
records at the Carolina Theatre, Pinehurst,
N. C. The Imperial of Columbia, S. C,
passed all previous Lloyd registries."

Praises Coogan Film

St. Paul Critic Commends Highly
Jackie's "A Boy of Flanders"

The engagement of Jackie Coogan in "A
Boy of Flanders,'' his second Metro picture,
at the Capitol Theatre in St. Paul, brought
forth the following comment from the Pio-
neer Press reviewer :

"It can't be possible that Jackie Coogan
grows younger, yet in the pathetic rags of
Xello, in 'A Boy of Flanders,' he seems more
appealing than in any other film. He is the
incarnation of wistfulness, he plays his
thwarted childhood with a power to twist
your heartstrings. It is wonderful that
Jackie lives in an age when his earliest
genius (for genius it seems unquestionably
to be) is recognized and compensated roy-
ally. The child Mozart was beaten when
he attempted to play secretly in a cold gar-
ret and only the years brought fame and
remuneration. If the same flame burns in
Jackie Coogan, and it may well be that it
does, it is being nurtured and fanned to its
greatest height. The most anxious watcher
can detect no affectation, his pantomimic art
is as perfect as Charlie Chaplin's today.

" 'A Boy of Flanders' is an ideal vehicle
for Jackie. A boy and a dog are always
an irresistible combination."

of American Feature Film Company's Philadelphia exploitation on the new
Arrow chapter-play "Days of '49."

May 24, 1924

MOVING PICTURE WORLD

373

Universal Program Outlined at Convention

CARL LAEMMLE and Al Lichtman, president and general manager respectively of Universal Pictures Corpora-
tion, will never forget the rousing reception and stirring response which greeted their remarks when they
made known for the first time the policy and program for Universal at the annual sales convention of the
Middle Western sales staff at the Drake Hotel, Chicago, May 10 and 11. Universal division managers, branch man-
agers, special representatives, salesmen and one lone exploiteer were on hand. The response to Al Lichtman's
detailed announcement of the first twelve Jewel releases, augmented by his clearly denned new sales plan, was
enthusiastic.

On the first day Mr. Laemmle chanced to enter convention quarters while Mr. Lichtman was outlining some of
the salient features of the new sales policy, and he was loudly cheered. Soon thereafter he responded to Mr. Licht-
man's invitation to address the boys and spoke of the high regard he had for Mr. Lichtman and the personal interest
he had in every Universal employe's work, irrespective of his or her position with the company.

Universal's schedule for the coming season as outlined by General Manager Lichtman embraces the releases of
the twelve big Jewel pictures during the first half year, effective August 3. The Jewel releases will be alternated
by a series of fast action western dramas and comedy dramas, some to be made as Hoot Gibson specials and others
to be made starring Jack Hoxie and William Desmond. It also was announced that "The Hunchback of Notre
Dame" would be released as a Jewel next season.

The announcement of the early release of Jack Dempsey's series of pictures met with unqualified approval. Mr.
Lichtman spoke of the many obstacles which had to be overcome before Dempsey was finally brought to terms.
Additional short subjects inclusive of the news reel, comedies' and serials were specifically referred to.

In addition to talks by Mr. Laemmle and Mr. Lichtman, short addresses were made by Messrs. Wolf berg, Arm-
strong, Depinet, Michaelove, Akers, Hague, Van Ronkel, Jacobs, Jefferies, Dunas, Levine, Thompson, Esch, Hol-
lander, Strief, Friedman, Montgomery, Levy, Lefholtz, S toll, Gage, Astrachan, Kirschbaum, Daly and others.

Those present were Carl Laemmle, Al Lichtman, Louis Laemmle, Harry Zehner, Harris P. Wolf burg, Ned
Depinet, Edward Armstrong, Dan Michaelove, Jerry Akers, Clair Hague, L. Van Ronkel, George Jacobs, George
Jefferies, Phil Dunas, George Levine, Lou Thompson, Bill Esch, Harry Hollander, Fred Strief, Joe Friedman,
Harry Levy, H. Lefholtz, Al Feinman, Fred Gage, Lipton Astrachan, Harry Kirschbaum, M. H. Newman, Jack St.
Clair, Ben Eisenberg, T. C. Montgomery, J. M. Wolf berg, Nathan Rosenthal, Robert Funk, J. Kallison, H. A.
Washburn, C. M. Daniels, Mark Ross, Louis Coen, Mat Lavin, Jack Camp, I. Barry, C. M. Davie, Robert Winnig,
R. J. Lockett and Daly Stoll.

Paramount and Artclas in

Court Over Bible Film Ads

ACTION has been started in the Su-
preme Court, New York County, by
the Famous Players-Lasky Corpora-
tion to restrain the Artclass Pictures Cor-
poration from using the words "Moses and
the Ten Commandments" in advertising a
Biblical motion picture entitled "After Six
Days." In its suit Famous Players main-
tains that the featuring of "Moses and the
Ten Commandments'' in the advertising of
"After Six Days" is unfair and works in-
jury to the plaintiff's picture, "The Ten
Commandments," produced by Cecil B.
DeMille.

It appears from the papers filed in the ac-
tion that, joined with the Artclass Pictures
Corporation as defendants, are all the state-
right buyers of the film, "After Six Days."
Additional defendants named in the papers
are Louis Weiss, Adolph Weiss, Max Weiss,
Edward Grossman, Standard Film Attrac-
tions, Supreme Photoplay Company, Ker-
man Films, Inc., B. & W. Booking Office
and Charles Lalumiere.

In the petition for the injunction it is set
forth that the Weiss Brothers and Artclass
Pictures Corporation purchased in 1922 a
fifty-three-reel picture produced in Italy and
bearing the title, "The Holy Bible in Motion
Pictures," and through an agreement with
the National Non-Theatrical Motion Pic-
tures, Inc., distributed the picture to church-
es and schools in serial form, one reel being
issued each week, and that Weiss Brothers
and Artclass, in co-operation with the Na-
tional Non-Theatrical Motion Pictures, Inc.,

continued to distribute and advertise the
picture under the origin?l title as a serial
and without reference to either Moses or
the Ten Commandments for several months,
until it was announced by Famous Player's
that Cecil B. DeMille was producing "The
Ten Commandments" as the greatest picture
of his career.

Then, it is charged, the Weiss Brothers
determined to make a theatrical production
of their picture, and after re-editing and
cutting down the film to ab6ut twelve reels,
advertised it as "After Six Days."

Following the success of Cecil B. DeMille's
"Ten Commandments" at its first presenta-
tion in Hollywood and the George M. Cohan
Theatre, New York, it is charged the Weiss
Brothers changed their advertising to
"'After Six Days,' Featuring Moses and the
Ten Commandments," with the last phrase
even more prominently displayed than the
title of the picture.

With reference to the injunction suit,
Louis Weiss, Artclass executive, said:

"There has been so much controversy
over the Weiss Bros.' Artclass production,
'After Six Days,' featuring Moses and the
Ten Commandments, and the Famous Play-
ers-Lasky-Cecil DeMille production, 'The
Ten Commandments,' that we welcome this
action.

"It will be the means of throwing the en-
tire controversy into open court for a de-
cision. Heretofore, Famous Players-Lasky
has attempted to thwart the activities of
Weiss Bros.' Artclass Pictures Corporation

Clarion Makes Sales

Clarion Photoplays, Inc., announces sev-
eral sales made during the week on their
Hutchinson Stunt Series of five features,
which include the following: "Ten After
Ten," "The Law Demands," "The Fatal
Plunge," "The Radio Flyer" and "Fangs of
the Wolf."

Among the new territorial purchasers are
the R. G. Hill Enterprises of 1022 Forbes
street, Pittsburgh, Pa., who secured the
rights to Western Pennsylvania and West
Virginia and Standard Film Attractions,
1322 Vine street, Philadelphia, who bought
the Hutchinson series for Eastern Pennsyl-
vania and Southern New Jersey.

Martin Smith Candidate

The executive committee of the Motion
Picture Theatre Owners of Ohio at a meet-
ing held in Columbus, O., on May 1 last, en-
dorsed Martin G. Smith, head of the Ohio
organization, as a candidate to fill the va-
cancy which will be created by the resigna-
tion of Sydney S. Cohen as president of the
M. P. T. O. A.

Colleen Moore's Latest

Colleen Moore will be starred in "So Big,"
by Edna Ferber. The book is being adapted
to the screen by Adelaide Heilbron, pro-
duction plans are being carefully made and
a supporting cast will be placed under fu-
ture contract.

in the distribution of its picture by indirect
attack, using the Associated Advertising
Clubs and endeavoring to have the news-
papers and motion picture trade papers re-
frain from publishing Weiss Bros.' Artclass
advertising and publicity notices."

374

MOVING PICTURE WORLD

May 24, 1924

1 he r lay, r rom 1 he ricture Angle

By Robert G. Lisman— ■

<*F>EG O' MY DREAMS." a musical comedy by J. Hartley Manners, presented by
-t Richard Herndon at the Jolson Theatre on May 5, 1924.

It sometimes happens when a musical show is taken from a play or picture that
there is still another picture in it, but that is not the case with this production which
is the musical version of Laurette Taylor's play and picture, "Peg o' My Heart," as they
have adhered strictly to the original. Seeing that this property has been played, sung,
photographed, phonographed and, I suppose, radioed, there is nothing to interest the
scenario department here.

Roy Royston, the English leading-man, whom the Shuberts have just imported, makes
his first appearance in this show. He is the best material for pictures that has yet
appeared on the horizon this season, with perhaps the exception of the Prince of
Wales' double who showed himself on the Avenue the Saturday before Easter and then
disappeared beyond the reach of detectives. Mr. Royston has looks, individuality,
personality and a mobile and expressive face that should photograph very well, and
he doesn't resemble anybody of prominence now on the screen.

* * *

tt/^ATSKILL DUTCH," a drama by Roscoe W. Brink, presented by Richard Hern-
^* don at the Belmont Theatre on May 6th, 1924.

The story of this play concerns itself with a Magdalen who is forced to marry the
wrong man. After five years of happiness, the suspicious wife of her real betrayer
forces the Magdalen to publicly denounce him. This causes a temporary estrange-
ment between the Magdalen and her own husband

This is essentially a play of conflict between two women, with a bigoted religious
background. The locale might be any narrow-minded community anywhere. This
could make a picture on the "Anna Christie" type.

* * *

tt'TPHE OUTSIDER," starring Lionel Atwill, a drama by Dorothy Brandon, pre-
-*■ sented by William Harris, Jr. at the Ambassador Theatre on March 3, 1924.
This story concerns itself with Lalage, a lame daughter of the most renowned sur-
geon. He has given her up as incurable, but Lalage longs to be like other women and
marry Basil.

There is an outsider without a doctor's degree who has made marvelous cures.
Lalage's father will not recognize him professionally, but Lalage, in desperation, puts
herself in his hands. He cures her and also wins her love.

Of course this is good picture material, but there is nothing new in the theme or
in its treatment. "Miracle Men" have been made before.

* * ♦

<*P LAIN JANE," a musical comedy by Phil Cook and Elbert Moore, presented at
the New Amsterdam Theatre by Louis Isquith and Walter Brooks, on May 12th

1924.

"Plain Jane" isn't so plain at all, in fact, she is quite "nifty"; just whole droves of
them, and entirely new nifties at that. Even Ralph Spence hasn't any of them in his
celebrated files. So gag men and title editors take notice.

The story that is the vehicle for all this humor concerns itself with Dick the prodi-
gal son of a millionaire doll manufacturer. Dick is ejected from his happy home be-
cause he reproves his father for not awarding the doll prize to Jane, the girl he loves,
and for wanting him to marry the Countess. Dick is an amateur boxer. At an hour's'
notice he takes another man's place in the ring and wins the championship. He then
makes Jane a successful competitor of his father; which brings the old man to time.
Dick and Jane marry. Father marries the Countess, thus getting his just deserts on
earth.

If "Plain Jane" runs long enough to give the title publicity value, there certainly is
enough material to make a good picture, even if not a very original one.

Joe Lauree, Jr., the miniature comedian of the show, has all the earmarks of an
Al. Christie two-reel star.

Warners' Distribution

Warner Bros.' distribution plans for
Greater New York State and Northern New
Jersey will be handled by themselves, the
home office announced this week. "We have
always retained control of our own pictures
in order that the exhibitors of the country
should at all times be assured of a square
deal on any Warner picture," states A.
Warner.

Picks J. Warren Kerrigan

Albert E. Smith, president of Vitagraph,
announces that J. Warren Kerrigan has been
engaged to play the title role in "Captain
Blood, Buccaneer," the picturization of Ra-
fael Sabatini's romantic novel. Preparations
have been under way for the making of this
super-feature at the Vitagraph studios in
Hollywood for more than six months. Di-
rector Smith will begin shooting June 1.

Texas Convention

(Continued from page 361)

ing to music played in theatres is of vital
interest to every theatre owner, Judge
Handy declared. Efforts are being made to
change the law so as to permit sheet music
sold over the counter to be played in a
theatre without paying a copyright tax, un-
less the music is written for theatrical pur-
poses.

In speaking of his work toward perfect-
ing a movement that would carry the ne-
cessity of tax repeal direct to the govern-
ment, President Cole said :

"Following the trip made by the secretary
and myself throughout the states, interesting
theatre owners on the subject of the repeal,
we went on to the East, where we enlisted
the aid of the William Hays organization.
The reason it had not been attended to be-
fore was lack of pressure from the people
most interested, and this was possibly due to
their lack of organization and other things
affecting their concerted movement in this
direction."

In speaking of the music tax, which is be-
ing exacted in many places by composers
and authors of popular songs, Col. Cole said:

"The authors and composers have been
successful in obtaining judgment on houses
using their music and songs without paying
the tax they have asked. I do not believe
this has happened in Texas. While in the
East I worked on this matter and believe
that, while the bill which will relieve the
burden from the theatres will not pass this
session, it has already made a definite im-
pression and will be carried at the next. S.
A. Handy has been sent to Washington to
appear before the patents committee on this
bill."

A partial list of those in attendance fol-
lows: Abe Levy, Waco; John Stewart,
Kaufman; M. D. Stewart, DeLeon; J. W.
Blevius, Dublin; Thomas Donnell, Stephen-
ville; H. O. Jones, Sherman; W. B. Palmer,
Ranger; H. B. Robb, of the Robb & Rowler
chain of theatres; E. J. Callahan, Palestine;
Mart Cole, Rosenberg; A. C. Stalcup, East-
land; Ross R. Rogers, Amarillo; Ross S.
Dorbandt, Jacksonville; Paul Barraco, Hous-
ton; Sebe Goodlett, Georgetown; A. D.
Baker, Lockhart; Howard Bland, Jr., Tay-
lor; D. Bernbaum, Dallas; Max Fox, Dal-
las; H. H. Covington, Teague; A. W. Lilly,
Greenville; G. A. Doering, Dallas; S. E.
Dean, Piano; W. D. Nevills, Dallas; Lee
Acuff, Merkel; C. W. Batsell, Sherman; W.
C. Dorbandt, Athens; H. S. Ford, Wichita
Falls; O. C. Easter, Forney; L. M. Ridout,
Dennison; S. E. Arledge, Garland; P. G.
Cameron, Dallas; Fred S. Oliver, Shamrock;
E. L. Byar, Terrell; H. T. Hodge, Abilene;
Ruben Frels, Palestine; O. A. Engelbrecht,
Temple; D. J. Young, Brownsville; A. T.
Chavey, Cleburne; H. H. Starcke, Seguin;
A. H. Sheldon, Electra; J. P. Jones, Groes-
beck; A. B. Wolters, Schulenburg; Mrs. T.
E. Christopher, Beaumont; F. W. Zimmer-
man, San Marcos; John Victor, Abilene; H.
A. Cole, Marshall; Ed Gentsch, Waxahachie;
Mrs. A. J. Urbish, Dallas; Grover S. Camp-
bell, Denton; A. J. Holton, Port Arthur;
J. C. Chatmas, Marlin; P. Q. Rockett, Waxa-
hachie; R. D. Suddarth, Dallas; E. H. Rock-
ett, Italy; Sam Hefley, Cameron; J. S. Phil-
lips, Fort Worth; W. R. Fairman, Bryan;
W. D. Ambrose, Nacogdoches; Lee A.
Walker, Belton; W. P. Kirkland, Denton;
Lee Rideout, Dennison; Henry Suparlcs.
Cooper; W. A. Stuckert, Brenham; S. Char-
ninsky, Dallas; R. G. Stinnett, Dallas; H. C.
Houston, Sherman.

Exhibitors' news and mews

EDITED BY SUMNER SMITH

Farash Theatres Acquires

the Barcli in Schenectady

With the acquisition of the Barcli Thea-
tre, the company known as Farash Thea-
tres, Inc., is in practically entire control of
the picture situation in Schenectady. The
deal by which the lease of the Barcli was
taken over from R. V. Erk of Ilion occurred
during the past week, and Robert Bendell,
local manager of the Selznick exchange, who
engineered the deal, is said to have pocketed
about $700 for his work. The company now
controls and operates the magnificent State
Theatre, seating approximately 1,900; the
Strand, a 1,200-seat house; the Albany, seat-
ing 1,100, and the Barcli, which has about
1,200 seats. The only other downtown thea-
tres are the VanCurler, lately leased by
William Berinstein, operating nouses in Al-
bany, Troy and Elmira, and who will run
a mixed program, and the Crescent, Happy
Hour and American, 10-cents houses with the
exception of the last, which charges 15
cents.

In discussing the deal by which the Bar-
cli is being taken over, William W. Farley,
head of the company, declared that all four
of the houses will not be operated during
the summer, it being figured that there is
just about enough business, with daylight
saving and hot weather cutting in, to be
handled by two or possibly three theatres. It
is said that the State, which was built by
Max Spiegel and involved in the financial
trouble which preceded his illness, will be
put up at auction in July or August.

Several of the exhibitors In this section are
planning to attend the national convention
in Boston the latter part of the month. Ben-
jamin Apple, operating the American in Troy,
will make the trip by automobile, with Mrs.
Apple accompanying him. Samnel Suckno,
operating four houses in Albany and Jacob
Rosenthal of the Rose in Troy also will at-
tend.

The Astor Theatre, which reopened in Troy
a few weeks ago, is once more dark with a
typewritten sheet posted at its entrance
stating that $300 unpaid rental brought about
the closing. The house has been operated by
the Gilmore Amusement Company of Syra-
cuse.

Several of the theatres in this section of
the state are planning to close for a por-
tion of the summer. The Hudson in Albany
will close on July 5 in order that a new
organ may be installed. Despite rumors to
the contrary, the Colonial will operate
throughout the summer. The Majestic in
Cohoes also is slated to close for a time, and
there has been a rumor of late to the effect
that the Capitol in Albany may be dark
throughout the summer.

If you happen to run across Rae Candee
and Nate Robbins, well known exhibitors
of Utica, don't forget to inquire as to the
result of a three days' fishing trip which
the two indulged in last week, at the camp
which Mr. Robbins maintains in the Adlron-
dacks.

Decision on the part of Troy managers will
leave the city without any music at its pic-
ture theatres during the summer, with the
possible exception of Saturday afternoons.
At the Lincoln the orchestra will be dis-
pensed with after May 29, both afternoon and
evening, while music will be eliminated at
the Troy Theatre during the afternoons. At

the American the orchestra will be reduced
evenings from ten pieces to six.

After a winter of strenuous exercise on
the bowling alleys, Walter Roberts, manager
of the Troy Theatre, has gone to the other
extreme these days by indulging in chess.
In fact, all of the employes of the theatre,
with but few exceptions, have suddenly be-
come addicted to chess, and three boards are
in operation.

Louis Buettner, a popular exhibitor of
Cohoes, has returned from a two weeks' trip
to Boston and Revere Beach.

Kornblite and Cohen, who control the
theatrical situation in Binghamton, were
in New York last Monday.

Theatre owners in Troy, commenting upon
the effects of daylight saving, say that the
receipts for the first two weeks since the
ordinance became effective show a decrease
of about 20 per cent.

Al Bothner of the Capitol Theatre in Troy,
looking around for a little something on
the side which would net him a profit, has
just decided to start raising weasels. Mr.
Bothner's home is on the outskirts of the
city and is well adapted to the business.

Big pictures as second-runs are drawing
good crowds at the Albany Theatre, owned
by Samuel Suckno.

There never was a better example of cour-
tesy rewarded than that which occurred a
few nights ago at the Rose Theatre in Troy.
Although this theatre charges but a 10-cent
admission, it is so neat and clean and so
well conducted by its owner, Jacob Rosen-
thal, that it attracts much patronage in
persons who could afford to attend higher
priced houses. The other night, a man and
wife well known in this section for their
wealth, drove up to the theatre, the man in-
quiring of Mrs. Proctor, the cashier, how
long the picture would run. Upon being
told, the man informed his chauffeur to
come back in about two hours. The courtesy
shown by Mrs. Proctor, while nothing un-
usual, so appealed to the woman that the
next day the chauffeur returned and pre-
sented Mrs. Proctor with a five dollar bill
explaining that the woman desired to show
her appreciation.

There is one exhibitor who really enjoys
a good picture. He is Virgil N. Lappeus, who

has been in the business for thirty years,
now manager of the Griswold in Troy, and
who was discovered the other night sitting
in the rear of his house and enjoying "Reno."
Incidentally, the work of enlarging the booth
at the Griswold will be completed within
the next few days.

A $50,000 theatre is said to be slated for
erection in Massena on the site of the St.
James hotel, which burned some years ago.

Among the well known exhibitors in town
during the last few days were Lew Fisher,,
who operated houses in Fort Edward, Port.
Henry, and Ticonderoga; R. V. Erk of Ilion,
O. E. Eigen of Sharon Spa and E. J. Stew-
art of Lake ville, Conn., Mr. Stewart is a,
newcomer to Film Row. He operates four
houses in Connecticut, booking from New
Haven, and also one at MMllerton, N. T.»
running three days a week. Up until re-
cently, Mr. Stewart was able to book his
pictures for this theatre through New Haven
exchanges, but the New York State Censor-
ship Commission has ruled against this pro-
cedure, and now Mr. Stewart will journey to
Albany at frequent intervals.

Jake Rosenthal of Troy has been elected
to a place on the arbitration board of the
Albany Film Board of Trade, taking the
place of Rae Candee of Utica.

B. H. Detrich of the Lyric in Endicott has
the reputation of never missing a Rotary
Club luncheon. Says it's good business, and
judging from his popularity it must be so.
Even though the shoe factories in Endicott
are operating on half time, the Lyric con-
tinues to draw the crowds.

L. H. Garvey, of Clinton, finding business
picking up, will run his house three days
a week instead of two.

No manager has yet been appointed to
handle the affairs of the Van Curler Thea-
tre in Schenectady. William Berinstein will
take over the house on July 1 and will fol-
low a policy identical with that of the Ly-
ceum in Elmira. An out-of-town man will
be picked for manager.

The American Theatre team panned out
pretty well in the state bowling tournament
at Syracuse, taking first place in the singles,
with Norton high man with 683 pins to his
credit; second place in the doubles, and mak-
ing a name for itself in various other events.
Ben Apple, owner of the American, captained
the team.

Morris Fitzer, a former resident of Troy,
now manager of the Empire Theatre in Syra-
cuse, is doing a fine business these days.
Through his able management his house
ranks as one of the top-notchers in the
Salt City.

Prints in All Exchanges — Now Playing

Glenn
Hunter

Oilm Guild
Production

( HODKINSO

SON

376

MOVING PICTURE WORLD

May 24. 1924

Scenes from Associated Exhibitors* production "The Chechahcos."

Zeitz Wins Controversy Over
New Bedford, Mass., Theatre

Barney Zeitz, one of the owners, and rep-
resenting the other owners of the State
Theatre in New Bedford, is in control of
the theatre and operating it after wresting
control from George \V. Allen, Jr., who, it is
said, had an agreement with the Zeitz inter-
ests to conduct the State. On May 4 there
were two different advertisements in the
Sunday newspaper for the State's attrac-
tions during the week. Zeitz inserted an ad-
vertisement announcing "The Yankee Con-
sul'' for the entire week; Allen put in an
advertisement for "Thy Name Is Woman,"
for Monday, Tuesday and Wednesday.

On Sunday Allen concluded a seven days'
run of "Three Weeks." On Sunday night
Mr. Zeitz called the police station and an
officer was sent to the State. He refused
to take any action, however, on the grounds
that the dispute was a civil matter. At the
close of the night's show a representative of
Mr. Allen, who had sold tickets throughout
the day, still held the keys to the theatre.
By orders of Mr. Zeitz, however, all adver-
tising matter put up about the house by the
Allen employes was torn down.

On Monday afternoon, some time before
the opening of the State, Mr. McClellan, rep-
resenting Mr. Allen, went to the theatre, ac-
companied by a deputy sheriff. He went to
the box office, a booth which Mr. Allen had
purchased and placed in the centre of the
lobby, with the expressed purpose of sell-
ing tickets. Mr. Zeitz was there and de-
manded the return of the keys to the thea-
tre, at the same time ordering Mr. Mc-
Clellan oft the premises. The keys were
handed over and the officer and Mr. Mc-
Clellan departed.

No statement was given out by counsel
for Mr. Allen as to any possible action. Mr.
Allen's only remark was: "Apparently they
don't want us down there."

"The Yankee Consul" was shown for the

whole week and the following attraction
was the Palmer photoplay, "The White Sin."
Theodore B. Baylies, veteran theatrical man-
ager, who served in that capacity for Mr.
Zeitz before Mr. Allen took charge of the
State, has been given back his former post.
Mr. Baylies for many years managed the
old Hathaway Theatre and served in a
similar capacity for five years in the Gor-
don Olympia Theatre.

Harry Zeitz, who was manager of the State
at the time it was opened in April, 1923, and
who served in that capacity while Allen was
operating the house, will be booking man-
ager. E. Flat Bent, organist, has been re-
tained. James Wilson, who was the assistant
manager, has left.

"Girl Shy," which was at the Fenway Thea-
tre in Boston for two weeks, starting April
20, did a gross business of approximately
$25,000, as much as "Why Worry" did in a
three weeks' run at the same house. The
first week's takings broke the house record.
"Triumph" was the feature following "Girl
Shy" and it is one of the Paramounts that
usually have been shown in the State. It
also is in the Fenway for two weeks A spe-
cial music week program gave impetus to
the first week's showing.

"The Thief of Bagdad" opened at the Co-
lonial Theatre on May 5 to a capacity audi-
ence. The Boston reviewers waxed elo-
quent over the feature and advertising Is
being used extensively, including large news-
paper space. No other New England show-
ing this season, say the advertisements.

"The Ten Commandments" sails along at
an even pace and began its ninth week at
the Tremont Theatre on May 6. Good-sized
advertisements continue to be used and the
"not to be shown in any other theatre" catch-
line is prominently displayed.

Prints in All Exchanges — Now Playing

v% Hoosier^
Schoolmaster

featuring HtNRX HULL

and JANE THOMAS-

y( WHITMAN b* INNER production,
for

HODKINSON RELEASE

"Mademoiselle Midnight" and "Virtuous
Liars" formed the bill at Loew's State the
week of May 5.

The second run of "The Great White Way"
at the Modern and Beacon theatres the week
of April 27 brought good returns to the box
office. The following week was advertised
as "Melodrama Week" and the features were
"Broadway After Dark" and "The Arizona
Express."

The first Boston showing, and also the
first in New England, of "Cytherea" occurred
the week of May 5 in Gordon's Olympia.

"Dorothy Vernon of Haddon Hall" at the
Park is doing a consistently good business
and appears to be able to stay for a while.
The first two weeks' receipts were about
the same, not quite reaching $10,000.

»l Douglax Flattery, general managrr of
the Marcus Loew Mate and Orpheuni thea-
tres in lloston, i* goinK Into the repertory
theatre business. When the lease of the
noted Henry Jewett Flayer* expires June 1
on the Copley Theatre, he planM to take over
the house. He la Maid to be negotiating; with
a prominent Knglisli producer and hopes to
bring him to Huston to take charge of the
theatre, which he will open about June 8.
>lr. 8 lattery lirst thought of devoting tke
Copley to motion picture* or vaudeville, but
he feels there 1m a place for repertory in
Boston.

Fire destroyed the Star Theatre In Attle-
boro the morning of May 5. It is believed
to have started in one of the dressing rooms.
Manager Joseph Angell had his property,
which is a total loss, partly covered by In-
surance.

Louis Sagal, general manager of the S. Z.
Toll Theatre Circuit, was photographed with
President Coolidge when a committee from
the Theatre Owners and Managers Asso-
ciation, of which Mr. Sagal is a director,
went to Washington to request the chief
executive to attend the Boston convention.

Joseph H. Woodhead, treasurer of the
Clinton Theatre Company of Clinton, has
purchased a lot and has begun the excava-
tions for the foundation of a new home. He
hopes to occupy it in the early fall. Al-
though Mr. Woodhead has been in the thea-
trical business in Clinton for fifteen years,
he has maintained his home in Boylston
Centre.

Stern at Sales Meet

Julius Stern, president of the Century
Film Corporation, accompanied Carl Laemmle
and Al Lichtman on their trip to Chicago
for the mid-western sales convention of
Universal.

Mr. Stern addressed the boys at the Chi-
cago meeting, giving them an outline of his
company's plans for the coming season and
explaining the many new box-office attrac-
tions he has added to his list of players and
stars.

May 24, 1924

MOVING PICTURE WORLD

2,77

Kunsky 's New Detroit House

Officially Named the State

After an open contest conducted on the
screens of their downtown and residential
theatres, John H. Kunsky and George W.
Trendle, of the Kunsky Theatrical Enter-
prises, have determined on a name for their
new 3,500-seat house, which will be erected
at Woodward and Elizabeth beginning Sep-
tember 1. It will be known as the State and
will poin such dignified titles as the Adams,
the Madison and the Capitol — names given to
to the other Kunsky first-runs. It is
planned to have it ready for occupany by
April 1, 1925.

Recent announcements pertaining to other
theatre building plans for Detroit and vicin-
ity have been followed by news of an ex-
tensive campaign outlined by Henry S. Kop-
pin, proprietor of the Woodward Theatre
Company and one of Detroit's pioneers as
well as foremost exhibitors. At the inter-
section of John R. and Minnesota, which
is about six miles north of the City Hall,
Mr. Koppin will erect what will be known
as the Ambassador Theatre, which will seat
about 1,500. The building will be five stories
high and will also house offices and apart-
ments. Mr. Koppin now operates the Kop-
pin, Comique, La Salle, Rosebud, Garden and
Ferndale theatres. In addition to the Am-
bassador he will build several other sub-
urban theatres before the present year is
out. Ground will be broken at once for the
Ambassador, which will be devoted at pres-
ent exclusively to pictures, although the
stage will have equipment for dramatic
shows.

The first-run situation in Detroit was
gummed up a trifle last week when Phil
Gleichmnn, manager of the Broadway Strand,
took over a three months' lease on the
New Detroit Opera House. The first at-
traction to be booked was "Dorothy Vernon
of Haddon Hall," which opened on a road
show basis of $1joO top. Mr. Gleichman spent
several days in New York negotiating for
other pictures suitable for presentation at
this price but he has not yet announced any-
completed deals.

Henderson M. Richey, general manager
of the Michigan theatre owners, is being
congratulated on the arrival of a baby boy
at his home, who has been titled David
Henderson.

After many changes in its policy during
the past two years, some of them holding
good no longer than three or four weeks at
a time, the Liberty Theatre is going back to
exclusive pictures. Vaudeville, musical com-
edy, stock and combinations of various
amusements have been tried without suc-
cess and now it is returning to the type

Maine

A bill in equity has been brought against
the New Portland Theatre in Portland by
the Edward B. Marks Music Company of
New York City, naming the Hutchinson
Amusement Company, operators of the
theatre, as the defendant. It is alleged that
the theatre used a copyrighted song on
March 29, previously and subsequently, in
its film programs. Infringement is charged.
"All That I Want Is to be Left Alone" is
the title of the song which is published by
the plaintiff. Damanges are asked in the
.sum of $250. The bill has been filed in the
United States District Court.

The Jefferson Theatre in Portland will
come Into being again when "Powder
River" is the show there the week of May
12.

The new policy of the Priscilla Theatre In
Lewiston was begun May 5, but instead of
only picture programs, as had been planned,
musical comedy shows and a feature are to
be presented.

that it was built for. The Liberty was one
of the first movie houses in Detroit and
was established years ago by John H.
Kunsky.

C. W. Munz's new house to be erected at
Joy Road and Grand River avenue will seat
more than 3,000 and will be ready for oc-
cupancy by Jan. l, 1925, according to Mr.
Munz. The front will be three stories high
and will contain stores, offices and apart-
ments. Work is to start at once.

H. M. Richey, general manager of the M.
P. T. O. of Michigan is in New York with
President J. R. Denniston of Monroe. They
are conferring with members of the Will H.
Hays organization over various exhibitor-
producer matters. Chief among them are the
tax repeal problem and the uniform con-
tract.

James C. Ritter, W. S. Butterfield and many
other prominent exhibitors in Detroit and
Michigan have forwarded their names to
Pred Nugent, manager of the Metro ex-
change, as entries in the annual spring golf
tournament, which Mr. Nugent is supervis-
ing.

A Unique Theatre

Harbor Beach, a few miles north of
Detroit in the Thumb district of Michi-
gan, has a Community Theatre operated
by the city which is unique in picture
history. The theatre is in a large build-
ing, which also has a gymnasium, play-
rooms for boys and girls and many other
recreational and social features, such as
a men's room for card games and in-
formal meetings, a women's club room, a
public library with reading room, a ban-
quet room and other spots of community
interest.

Of course, the principal feature of the
building is the theatre auditorium. Here
motion pictures of the highest class
are provided nightly and at several
matinees during the week, all under
municipal management. The city has in-
stalled an official to buy, book, play and
arrange all details connected with the
handling of the business end.

The Harbor Beach community house
seats 525. During 1923, 142 picture shows
were given and the house made a net
profit of $2,457.45.

Norwich, N. Y., Theatres Win

Contest for Liberal Sunday

Churches in Norwich, N. Y., have lost
their vigorous campaign against the Sun-
day exhibition of motion pictures in the
southern Tier town. In a special election
the vote was 1,321 in favor of Sunday pic-
ture shows and 1,246 against. When the
polls closed, hundreds stormed the city hall
anxious to cast their ballots. Those who
favored the proposition held a big parade
in celebration of their victory. And so the
motion picture continues to win its way,
with Sunday exhibitions winning out in
every town where the proposition is put up
to the people.

733 Genesee street, last week with a series

of recitals by Robert Kuhn of Binghamton.
The organ is a decided addition to the Co-
lonial's program.

Johnny Maxwell, assistant general man-
ager of the Border Amusement Company and
manager of the Ellen Terry Theatre, is
packing 'em in this week with "The White
Sister," which he is showing second run on
the west side. The Ellen Terry has just in-
stalled a new pipe organ. Jim Cooban, gen-
eral manager of the Border company, denies
the report that the Ellen Terry and Mar-
lowe are to be taken over by another Buffalo
theatre man.

"Exhibitors should plan to take their vaca-
tion this summer so as to spend the week
of July 7 to 11 In Buffalo attending the con-
vention of the M. P.j T. O. of New York,
Inc.," said J. II. Michael, chairman of the
executive committee of the state body and
manager of the Regent. Mr. Michael declares
that the convention will be the "biggest In
the history of the organization and that the
Buffalo Chamber of Commerce, city officials
and the Film Board of Trade are giving their
full support to make the meeting a huge suc-
cess. Lake and river trips, rides to Niagara
Falls, tours along the gorge are all being
arranged for the visitors, and all will be
free, even parking space for cars in the new
Statler garage.

Bill Calihan, manager of the Regent Thea-
tre, Rochester, was in town last week end.

Plans are being drawn for the new palatial
picture theatre to be built in Buffalo by M.
Shea. All details are complete and when a
few leases are settled complete plans will
be announced. It is understood that when
the new house opens Shea's Hippodrome will
run pictures with popular prices, changing
the bill twice a week, on Sundays and Trurs-
days. The new house will have a straight
picture policy, but with big productions only
being shown and for week runs with elabo-
rate music settings.

Joseph Schuchert, Jr., dedicated the new
orchestral organ in the Colonial Theatre,

Stuart Parmalee, manager of the Capitol
Theatre in South Park, is driving a new
Rollin coupe. Can you beat that and at the
beginning oi the summer season, too?

Prints in All Exchanges — Now Playing

SARRYCAREY

/// NIGHTHAWK

AHunt Strombergf
Production

DbtnbuM br HODKINSON,

| $easonl92*-1925 Burty Rrst -Run Pictures

378

MOVING PICTURE WORLD

May 24, 1924

Scenes from "What Shall I Do?" a Frank Woods' production starring Dorothy Mac kail!, for Hodkinson rele

Lurie and Abramovitz Back in
Film Business in Pittsburgh

Sam Lurie and Sam Abramovitz, well-
known local exhibitors who have owned
several picture theatres in this section, and
who were most recently at the Victoria
Theatre on Centre Avenue are back in the
business again, having taken over the Main
Theatre in Sharpsburg and the Evaline in
the East Liberty district.

The Sharpsburg house was built two and
a half years ago by the Western Pennsyl-
vania Amusement Company and has been
conducted by this company until the pres-
ent time. The Evaline has been operated
for seven years by Goerge Logue, and is a
neighborhood house seating 300, situated on
Penn avenue. It is closed for repairs, which
include the installation of a new organ, and
will be re-opened on May 17.

Messrs. Abramovitz and Lurie have been
quite successful in the picture theatre game,
and pride themselves on their ability to
make so-called "lemons" good paying prop-
ositions. In speaking of their latest acquisi-
tions, Abramovitz said: "We have plucked
two more 'lemons' which we expect to turn
into 'oranges."

The Buena "Vista Amusement Company has
purchased the Grand Theatre 'at McDonald
from Samuel Pusaterl.

Jake Linn of the Virginia Theatre, Fair-
mont, W. Va., is giving his patrons the goods
this week — "Girl Shy" and, as a special added
attraction, the Jack Denny orchestra, a Paul
Whiteman band.

The headquarters of the M. P. T. O. of
Western Pennsylvania have been moved to
Rooms 302-303 Washington Trust Building.

Work was begun on the erection of a $150,-
OOO theatre building at Kane, Pa., to replace
the Temple Theatre, recently destroyed by fire.
H. EX Brown and Arthur Nelson, composing
the Star Theatre Company, are the owners
and they expect to have the theatre ready
for opening by Thanksgiving Dny. The bouse
will be equipped for both picture and stage
shows. The structure will be built of stone,
brick and steel, n capacity of 1350. The
balcony will seat 000 and the main floor 750.
It will contain eight loges, ladles' and men's
rooms tastefully furnished, two ticket offices
and a manager's office. At $15,000 organ will
be installed^ Fire exits will be possible on
every Nide of the theatre.

"Tommy" Thompson, old-time exhibitor In
Pittsburgh, is in the city for a two-weeks'
stay, renewing old acquaintances. "Tommy"
is still at Ripley, N. Y., where he has charge
of the grape arbors and apple orchards of a
millionaire.

Fire of unknown origin has destroyed J.
M. Smailes' picture theatre at Jodie, W. Va.

Sincere sympathies are extended to Charles
Smith, manager of Rowland land Clark's
Theatre in downtown Pittsburgh, owing to
the death of his father at Warren, Ohio, last
week.

Norwood Park, owned by the Norwood
Park Amusement Company, has opened for
the season with R. C. Haven as manager.
The Park presents, along with other attrac-
tions, open air picture shows.

M. F. Ross, owner of the Ross Theatre
at Carmichaels, has been on the sick list but
has recovered, and announces to the towns-
people that, beginning May 15, he will be-
gin the showing of a series of pictures to
properly celebrate the twelfth birthday of
his theatre.

A charter has been issued at Charleston,
W. Va., to the Berkeley Theatre Company
of Piedmont, with a capital of $25,000. The
incorporators are Arch Jff. Evans and H.
Clay, of Lonaconing, Md.; Earl E. Reese, of
Cumberland, Md. ; Floyd Liniger and Harry
K. Drane, of Piedmont.

The Strand Theatre on Lincoln avenue in
East Liberty, which was purchased several

Prints in All Exchanges — Now Playing

LOYE'SWHII.IPO'H

James IfirWood

LilaLee and
Madge Bellamy

JhesentedbifJiegalPicturesSnc.

.M«t w HODKINSON
W)9»-|925TTwtyfu*-RunRctuiK

weeks ago by D. Pratt and which has been
completely remodeled, re-opened on May 10.
The name has been changed to Lincoln
Square. Sam Soltz, of the Western Pennsyl-
vania Amusement Company, has secured
leave of absence from his employers, and
will act as temporary manager of the Lin-
coln Square. D. Snyder has been named per-
manent manager.

The Western Pennsylvania Amusement
Company on May 1 closed the Avenue Thea-
tre in downtown Pittsburgh, which has be«n
n good money-maker for six years. Tee
theatre is being remodeled Into a restaurant.
The company is rushing to completion Its
new Diamond Theatre on Diamond street,
just a square away from the Avenue, and ex-
pects to open it June 1. The Diamond will
seat 202.

J. A. Little of the Palace Theatre Circuit,
Bramwell, W. Va., has purchased the Grand
Theatre at Matoaka, and after making ex-
tensive improvements to the house, he will
open and operate the same in conjunction
with his other theatres in Southern West
Virginia.

Rudolph Navary of the Liberty and Pleas-
ant Hour theatres, Verona, is back after
having spent three months in Italy. Rudolph
also visited France.

Cincinnati

The Delbee Theatre, Leetonia, Ohio, a
short distance from Cincinnati, was de-
stroyed by fire of undetermined origin. Loss
estimated at $6,000.

Frank Savage, for sometime assistant man-
ager of the Dome Theatre, at Youngstown,
Ohio, has been appointed manager of the
Victory and Mahoning theatres in that city.

Tom Broad is in charge of the Grand
Theatre, St. Marys, Ohio, which house
opened recently after having been dark for
several months.

Manager John Schwalm of the Rialto Thea-
tre, Hamilton, Ohio, after completing a
week's showing of "Girl Shy" announces that
the picture broke the house attendance
records.

As a special compliment to Hamilton's
young woman Managing Director Meyer of
the Palace Theatre is having his orchestra
feature a special musical score in honor of
Girl's Week, which is being celebrated In
that city.

Manager Carl Miller advises from Fre-
mont, Ohio, that he is making very extensive
improvements In his Strand and Fremont
theatres. A stage is being built In the first
mentioned house to take care of road shows.

The Rivoli, Columbus, Ohio, under the pro-
prietorship of Messrs. Pekras, Petrakis and
Nelson, now in course of construction, will
be completed and opened by midsummer,
according to present report.

The Opera House at Asland, Ohio, haa
been taken over by Harry Cadi, who also
operates the Tex Theatre there. The new
house will show pictures.

May 24. 1924

MOVING PICTURE WORLD

379

Goldberg Plans New House for
Market Street, San Francisco

Work is under way on alterations on a
building on Market street, near Sixth, San
Francisco, and when this is completed the
premises will be occupied by a picture thea-
tre to be opened by Aaron Goldberg. The
new theatre, which will seat about 400, will
be within a few doors of the old Central
Theatre which he was compelled to close
last year, when the rental was boosted out
of sight, and will be directly across the
street from the Circle Theatre, which he
opened in its place. The new house will
take the name of the Central Theatre. This
will be the fifth house in the Goldberg chain,
the others being the Peerless, Ferry, How-
ard and Circle. Mr. Goldberg has made a
marked success featuring pictures at 15
cents and changing programs frequently.

The New Portola Theatre has again been
placed in the hands of decorators and the
lobby and front has been made over by
finishing it in white and cream to supplant
the maroon and blue decorations. Manager
Joseph Enos believes that the change has
proved beneficial^

F. A. Taylor, who conducts a hotel and
general merchandise store at Hayfork, Trin-
ity County, California, has opened a picture
theatre. Trinity County is distinctive in that
it has no railroad line within its limits.

The Hilt Theatre, operated at Hilt, Cal., by
the Fruit Growers Supply Company, has been
renovated and new projection equipment in-
stalled.

A picture theatre has been opened at Para-
dise, Cal., by the J. B. Case Company, this
being the first in the community. The equip-
ment was furnished by Walter G. Preddey of
San Francisco.

Extensive improvements are being made
in the Lincoln Theatre, San Francisco, re-
cently taken over by M. Gobish and Charles
Michaels.

Herbert I.. Rothchild and Sam Denbovr, of
the Herbert I.. RothctiSld Entertainment.
San Francisco, left for New York recently to
confer with the heads of national dis-
tributing concerns on service for the Gran-
ada, Imperial and California theatres.

The Macdonald Theatre of Richmond, Cal.,
has been taken over by Charles G. Branham,
formerly of Minnesota, who now is operating
a chain of picture theatres in California.

The Crown Theatre, San Francisco, has
been taken over by Charles G. Branham, a
newcomer in this city.

Plans are being prepared by Architect
Mart T. Jorgensen of San Francisco for ex-
tensive remodeling work in the Strand
Theatre, Berkeley, Cal., owned and oper-
ated by the Beach-Krahn Amusement Co.

Will F. Krahn of Berkeley, Calif., who re-
cently underwent an operation for appen-
dicitis, again is attending to theatre duties.
The Lorin Theatre is conducted under his
personal management.

iFrank Vesley, formerly of Woodland but
more recently in charge of the Monache
Theatre, Porterville, Cal., now owned by the
National Theatres Syndicate, has been placed
in charge of the National Theatre at Stock-
ton, Cal., a house formerly known as the
Lyric. The Monache is being operated under
the direction of Everett Howell, one of the
former owners.

Louis L Harris has taken over the Rialto
Theatre, Stockton, Cal., a theatre formerly
conducted by James Barlow.

Prohibitive License Charged

Tent Shows in Port Angeles

To Mack J. Davis of the Mack Theatre,
Port Angeles, Wash., is due credit. Last
summer a tent show attraction arrived in
Port Angeles early in the summer and re-
mained throughout the season, taking the
cream of the business from the exhibitors.
The license fee paid by this tent show was
$5 for the first day and $2.50 for each day
thereafter. There was nothing to be done
then but Davis has not been idle since, with
the result that when the tent show arrived
last week, bag and baggage, to spend a
second profitable summer, the license fee
was $50 on the first day and $25 for each
day thereafter. The tent show booked in
for one week and will then "fold its tent like
the Arab and silently steal away" to a more
fertile field.

Nell & AUender will open their new Rita
in Spokane this week. Jack Howard, for-
merly publicity man at the Pickford-Falr-
banks studios, will be house manager and in
addition will supervise all publicity work
for the entire organization, which now con-
sists of the Rltz, Casino and Class A, first
runs) the Majestic and Lyric, subsequent
runs.

Jorgen W. Almos of the Almos Theatre,
Poulsbo, Wash., was married May 5 to Miss
lima Tolonen of that city. They have gone
to Chicago on their wedding journey.

Bejamin W. Fey has sold his' Madison
Theatre at Broadway and Madison, Seattle,
to J. W. LaVigne. Mr. Fey plans to go fast
for the summer and return to Seattle in the
fall, when he will probably buy another
house here.

Mr. Kamia has sold the Market Theatre
near the public markets in Seattle to John-
son & Winkler.

ON THE DOTTED LINE
Nat Holt, whose success as manager of the
California Theatre, San Francisco, has been
phenomenal, attributes no small part of it to
Max Dolin, orchestra director. Here you see
Holt watching Dolin sign for another year.

Ground was broken at Twenty-Second
avenue and Madison street on May 6 for a
500-seat neighborhood house. Anderson &
Frazer are the owners. Five stores will be
built in connection with the theatre. The
house, which is in the colored district, will
be called the Orgen (the reverse of negro),
and is due to be finished by September.

Gowan and Bessenger have opened the
Theatre Trade and Exchange Company at
2020 Third avenue. The company will buy,
sell and build picture houses.

Texas

Si Charninski and Ray Stinnett, who have
been operating the Capitol Theatre at Dallas
have purchased all of the Capital Amuse-
ment Company's stock. The theatre will con-
tinue under the same management.

Improvements to cost about $50,000 will
be made in the Grand Opera House at Gal-
veston in the near future. Improvements in
addition to a $15,000 pipe organ will include
a new operating booth, screen, stage settings
new decorations, draperies, carpets, furnish-
ings, lightings and seating capacity of about
1.500.

S. H. Greenhill has purchased the half In-
terest of his brother, J. R. Greenhill, in the
Majestic Theatre at Gainesville and will
manage It.

H. H. Elliott will open a new airdome seat-
ing 1,000 at Corpus Christie about June 15
with five and ten cent admissions.

Prints in All Exchanges — Now Playing

SAMUEL V. GRAND presents

BRYANT
HASH BURN

■with BILLIE DOVE in

The long expected opening of the new D. &
R. Theatre, Aberdeen, Wash., occurred May
8. This big house has been heralded as a
worthy and beautiful addition to the fast
growing list of Pacific Northwest theatres.
It is owned by Dolan & Ripley.

On M*ay 12 the new St. Helen's, Chehalis,
Wash., had its formal opening. It likewise
is equipped to handle both road attractions
and pictures. Robinson & Cormier are the
owners.

TRY AND
GET ITV

CHODKINSON Season 1924-1925
J RELEASE Thirty First-Run Pictures

380

MOVING PICTURE WORLD

Mav 24. 1924

Scenes from Chapter One of the new Patheserial "The Fortieth Door." Adapted from
the novel by Mary Hastings Bradley and directed by George B. Seitz. Bruce Gordon
and Allene Ray are cast in the feature roles. The opening episode will be released

May 25.

Trinz Buys Chicago Site for

$2,000,000 Picture Theatre

Joseph Trinz of Lubliner & Trinz has pur-
chased lots 173x140 feet in size at the south-
east corner of Madison and Mayfield, Chi-
cago, from Theodore Maropoulous for $85,-
000, and is considering the eventual erec-
tion of a 4,000-seat picture palace to cost
approximately $2,000,000. The property is
across the street from the site of the Lub-
liner & Trinz projected 2,5000-seat theatre,
which is to be erected first. This will bring
the number of new houses projected by this
enterprising firm to four.

Aaron Jones, of Jones, Llnick & Schaefer,
has returned from a booking trip to the
East. Adolph Linick of the same circuit has
returned to his estate in California after a
short business trip to this city.

The Royal Theatre at Marengo, 111., has
been sold by Will Hauschildt to Niel Wil-
son.

The Liberty Theatre at Logan, 111., will
close during the summer.

The Consolidated Realty nnd Theatres Cor-
poration which formerly had headquarters
In Chicago has sold the Strand Theatre at
Kokumo to George W. Sipe and the Murray
and Maurette theatres at Richmond to the
Meremly Company.

The Schoenstadt Circuit plans an early
start on the new house they have planned
for Blaokstone avenue and 51st street. When
Herman Schoenstadt returns from Europe
it Is planned to go ahead with the wort

Ludwig Schindler, veteran exhibitor on the
northwest side, who sold his movie houses
last week to William Hersberg, has left for
an extended tour of Europe, accompanied
by his wife. He will be away several
months.

Arthur J. Haley, manager of the Hillside
Theatre at 1515 West 69th street, put on a
big movie show for the benefit of the wives
and children of the firemen who were killed
in the Current building fire.

Dugan and Williams have opened the
Majestic Theatre at Bowling Green and will
feature pictures exclusively.

Guy Waumple has sold the Royal Thea-
tre at Palestine, 111., to Haskins and Salis-
bury.

The Capitol Theatre at 4816 North Kedzie
avenue has been taken over by the Feder
and Hapler circuit from Sol. Fitchenberg.
Abe Feder was formerly owner of the
Regent Theatre.

R. C. Williams has taken over the Elks
Theatre at West Salem, 111.

The Saperstein brothers, Hyman, Aaron
and Meyer, have incorporated their movie
theatre circuit as Saperstein Brothers, Inc.,
with a capital of $10,000. The main office
is at 716 South Crawford avenue.

Every Straight From the Shoulder
report helps exhibitors to buy wisely.
Generous exhibitors contribute them.
Use them and send them!

Prints in All Exchanges — Now Playing

Y. GREY presents

\mimsm

■nrs mm sar

HIS FIRST F/Vu £eEL COMEO/

(courtesy E.W 'MAMMONS)

fr H0DK1NS0N RELEASE

Kansas

The new theatre at Marysville, Kas.. has
been equipped with two of the large De
Luxe Motiograph projectors with G. E.
Mazda equipment and Bausch and Lomb
Cinephor new condenser systems. The
theatre, which will be ready for opening late
in May, is being built for Alex Schmidt.

Out-of-town exhibitors seen last week In-
cluded T. C. Goodnight of the Star Theatre,
Warrensburg, Mo.: G. L Hooper and
Maurice Jenks, Orpheum Theatre at Topeka,
Kas.; Ed. Frazier of Pittsburg, Kas., and N.
W. Hubbell of Trenton, Mo.; George Msnt-
ray, Park Theatre, St. Joseph, Mo.; E. S.
Meyers, Princess Theatre, North Topeka,
Kas.; F. A. Robinson, La. Harope, Kas.; C.
L. McVey, Herington, Kas.; E. C. Terry,
Green Valley, Mo.

L B. Douglas, formerly owner of the Em-
pire Theatre, Kansas City, is building the
Mayfield Theatre, near the southern city
limits. The house, which will soon be ready
for opening, will seat about 800.

E. E. Sprague of the I.yric Theatre, Good-
land, Kan., c. M. Patee of the Patee Thea-
tre at Lawrence, Kas., and I. re Gunnison,
Royal Theatre at Atchison, Kas*, three of
the oldest exhibitors in years of service in
this section, met accldently at one of the
local exchanges recently, and held an old-
timers reunion.

G. L Rugg, formerly of Troy, Kas., has
purchased the Vine Street Theatre of Kan-
sas City, from Mr. Costa, who will devote
his entire time to the Bonaventure Thea-
tre, a local suburban house.

I. Wienschienk, owner of the Penn Valley
Theatre, Kansas City, recently suffered from
a belated attack or the mumps. He is out
again and says that he feels younger than
ever.

E. M. Boydston has sold the Victoria Thea-
tre at Hiawatha, Kas., to Harry Neptune,
formerly an exhibitor at Robinson, Kas.

"Dorothy Vernon of Haddon Hall" will
have its premiere showing in Kansas City
at a suburban house, the Isis Theatre. The
engagement begins May 18 and ends May 31,
with an admission ranging from 55 cents to
$1.65. Jack Roth is manager of the Isis.

A cooling system is being Installed in
Frank L Newman's Royal Theatre of Kan-
sas City at an estimated cost of $20,000.

Minnesota

Joseph R. Ullman, owner of the New
Orpheum Theatre at Ada, has placed Ada
in the Sunday show column after five years'
fight. A recent referendum resulted in the
voters going on record for Sunday pictures.

J. Ej Hippie, owner of the Bijou Theatre,
Pierre, S. D., was elected mayor of Pierre
at the city election held last week.

William Rudd has returned to Rush City,
Minn., to take over the Gem Theatre. He
disposed of the theatre a year ago.

George Benson has opened the Commun-
ity Theatre at Minnesota, Minn.

The name of the Sandon Theatre at Man-
kato, Minn., has been changed to the State
Theatre. French and Himmelman operate the
house.

George D. Irwin, manager of the Park
Theatre, Brainerd, Minn., is staging 4 o'clock
matinees for school children.

Supporters of Sunday shows won a battle
against reformers recently at Staples. Minn.
The vote was 435 to 318.

May 24. 1924

MOVING PICTURE WORLD

381

Huge Crowd Attends Opening
of University City, Mo., House

The formal opening of the beautiful new
Tivoli Theatre, 6350 Delmar boulevard, Uni-
versity City, Mo., was held on Saturday, May
10, the new amusement palace being dedi-
cated by Mayors Warren C. Flynn of Uni-
versity City and Henry W. Kiel of St.
Louis. A crowd of 3,700 persons attended
the opening night. The theatre seats 1500
and is owned by the St. Louis Amusement
Company, which is the owner of some six-
teen outlying theatres in St. Louis.

Mayor Flynn spoke of the structure as an
evidence of the continued growth and pros-
perity of the city and commended the offi-
cials of the St. Louis Amusement Company
for building the theatre, and its plans for
operating the institution.

Mayor Kiel in his short talk praised the
movies as a medium of amusement, saying
that when persons were viewing pictures
they were kept out of mischief and were
better for having seen a good picture show.

Maury Stahl is the manager of the new
show house while Jules Silberberg is direc-
tor of the orchestra. Silberberg was for-
merly assistant director of the Grand Cen-
tral Theatre orchestra. Art Lee TJtt former
organist at the Grand Central is the master
of the new Kilgen organ installed in the
Tivoli.

All of the seats of the Tivoli are on one
floor and are so arranged that every spec-
tator has a clear view of the screen. The
theatre is also equipped with a full stage.
The foyer Is decorated with paintings. The
auditorium is faintly tinted with delicate
shades and is lighted with indirect colored
lights which change tints to suit the mood
of the photoplay. The theatre is the most
costly In Missouri outside St. Louis and
Kansas City.

It is the only theatre in Universal City,
which has a population of about 30,000 per-
sons.

The opening of the Tivoli Theatre, Uni-
versity City, has caused a shifting about of
the managers of the various St. Louis
Amusement Company houses. Maury Stahl
goes from the Pageant to the Tivoli. "Buck"
Weaver, the Silent, moves to the Lindell
Theatre, succeeding Sam Norman who re-
signed to accept the management of a thea-
tre in Detroit. Nick Doxas goes to Page-
ant. Frank Rice assumes charge at the
Gravois while Henry O'Brien will pilot the
Maffitt.

The South East

Denial has been made of the published re-
port that the Cumberland Amusement Com-
pany, of Tullhoma, Tenn. had purchased the
Gay Theatre in Herriman, Tenn., the denial
coming from H. G. Jenkins, manager of that
theatre. He also denied that the theatres in
Kingston and Oakdale, Tenn. had been sold
to the above company.

Judge Henry Titus, of Daytona, Florida,
mighty well known throughout the south
and owner of the Crystal and Vivian Thea-
tres, was an Atlanta visitor the past week,
accompanied by Mrs. Titus.

Jack Cunningham, of Greensboro, N. C, has
been appointed general manager of the thea-
tres controlled by the Southern Amusement
Company, in Danville, Va. succeeding J. C.
Hester. Cunningham was the first manager
of the great National Theatre, Greensboro,
North Carolina.

Among the theatre owners who visited At-
lanta during the week were the following
well known: Jesse Clark, of the Palace, Jack-
sonville, Fla.; Harry Leach, Miami, Florida;
C. L Henry and H. M. French, of the Gar-
den Theatres, Rockingham, N. C. and Ben-
nettsville, S. C. ; B. H. Mooney of Mudd and
Colley, Birmingham, Alabama; E. J. Sparks,
of Sparks Florida Theatres, and John B. and
Bruce Snider, of Bessemer, Alabama.

The St. Louis Amusement Company failed
to renew its lease on the Juniata Theatre on
South Grand boulevard when the lease ex-
pired on June 1. The Juniata is but a block
from the Arsenal, also owned by the St. Louis
Amusement Company.

The Liberty Music Hall, formerly the Wil-
liam Fox Liberty, and the Columbia Thea-
tre, Sixth and St. Charles Streets, have closed
for the season.

Plans are being prepared for a $200,000
picture palace to be erected at 615 Market
street, St. Louis, just across from the Grand
Opera House. With the widening of Market
Btreet to a 100-foot thoroughfare and the
creation of a Plaza at Sixth and Market
streets, this location should prove ideal for a
down-town high class picture house. It
should enjoy a big automobile patronage and
also catch whatever overflow the Grand
Opera house may have.

Dave Nelson, formerly manager of the Web-
ster Theatre, St. Louis, has taken over the
Irma Theatre, 6400 Bartmer avenue, Wells-
ton, Mo. The Irma seats 600 persons.

Jim Drake plans to open an airdome in
Maplewood, Mo., about May 24.

Charley Vollmer, manager of the Midway
Theatre, St. Louis, is now booking films for
the Dreamland Theatre, Belleville, HI.

Plans are being prepared for a 500 to 600
seat theatre for Kirkwood, Mo. The backers
of the enterprise have opened a 1,200 seat
airdome in that town. Charley AVagner is
manager.

John Marlowe of Herrin, 111., has completed
plans for the grand opening of his new
amusement park on Decoration Day.

Indiana

Moving picture exhibitors of Kokomo have
won out in their long fight for Sunday mo-
tion picture shows. The victory came to
them recently through a decision by John
Marshall, judge of the Howard county cir-
cuit court, in declaring an ordinance passed
by the Kokomo city council as invalid be-
cause it failed to receive a majority vote of
all elected councilmen.

The ordinance, which would have pro-
hibited Sunday shows and would have pro-
vided for the paying of a heavy license tax
by the theatres of the city, was the out-
growth of agitation started in a revival meet-
ing conducted there by an evangelist and
was so drawn as to exclude Sunday from
the licensing period.

Scene from "Broadway After Dark," a War-
ner Brothers' production, featuring Anna Q.
Nilsson, Adolphe Menjou and Carmel Myers.

Announcement was made this week that
the Capitol Theatre at Clinton, established
in 1920 by the Consolidated Realty and
Theatres Company, will close in a few days
for an indefinite period. Earl Stevens, resi-
dent manager, said that working conditions
in Clinton and the fact that the corporation,
owning the theatre had gone into the hands
of a receiver were the causes of the clos-
ing.

Earl Stevens, resident manager of the
Capitol Theatre at Clinton, was slugged by-
two unmasked bandits who entered the
theatre a few nights ago. After attacking
Stevens the bandits helped themselves to
the contents of the box office cash drawer,,
amounting to about $75.

A. J. Hickman, of Indianapolis, has pur-
chased a motion picture theatre at 131 South
Illinois street, Indianapolis, and plans to-
make a number of improvements in the place.
He will operate it under the name of the-
Kozy Theatre.

The Selmar Theatre Company, of Gary,
has been incorporated under the laws of
Indiana to engage in the operation of a mov-
ing picture theatre there. The concern Is
capitalized for $40,000. The directors are
Damon Orlowiski, Harding Martin and
Clyde Elliott.

Ray Frisz, formerly assistant manager of
the Liberty Theatre, Terre Haute, is now
managing the Murray and Murette theatres,
in Richmond for the receivers of the Con-
solidated Realty and Theatres Corporation-

Prints in All Exchanges — Now Playing

James Kirkwood r

dNDERING
HUSBANDS*

Supported b\J MARGARET LIUINGSTON

r HODKINSON RELEASE

STRAfGHTfrom lire SHOULDER REPORE

A DEPARTMENT FOrV. THE. INFORMATION OF EXHIBlTOKi

EDITED BY A. VAN BUREN POWELL

Associated Exhibitors

COrRT'HIP OF Mil 'TA>DI«H.

i - — i - - -

Li 5- title

<SM seats). Helena. ]

DAVID COPPELRFT

cast. A splendid, higi
Dickens story I have
tone file and it is sii
good itli adiai « D:
of IX M4. Walter H
: t: : hi-.s . c-.-at c :

EXTRA GIRL. :

ilaiel
•one of our leading at
great ii::i = j. i cut
:tg- rec:rrs r: —

i-i??--? :r
Tie tear :li -til::
i-r hi?:e-r- ate grlv
The doubt, bat in tow
differer: : in steak
standpoint. I amid exi
star days are over. C
George L. Sarterwt
11. seiti VT Jii Ci

Star
- : est
II: ral

Hi:
ia city

7- -i-. T

EATRv girl. f».7»» feet). Star. Make!
"N":r— i . : - ~. .5 r:.tr '• : :-;•!:■

rt-tt — exit:: .t:rs i:: — at~ :.::;::^
"Trade papers have over-rated it. TTTTlotl in
the Xeirs says it is Mat-el s best eontribti-
:::- :: ; li;:ie: i::e- c:t-

r;:: valte :: :s :te :f tie ritest at-

tractions oa the market, etc Elliott* s re-
view was bmI I ;ust had to iptad six
■dollars reprinting it in the paper. Rat it
;_.= -. at t ttere ::j= It 5 t:t :t tie same
league with "Mickey" and "Holly O." I
watcted It both nights aui studied my au-
dience. Mtoral tone fair but it is hardly
suitable for Son day. P. A. Freddy. Elaine
Theatre, Simon, Texas.

GOEXG VP. (SJHt feet). Star. Dnaglss
MacLeaa. Very fine pictare; pleased nil who
.■saw ft. Not as good as LJoyd bat plenty of
clean fan from start to finish with good cli-
r.ii II: ral t:te it; i:: .: :s su table fcr
Sttiay. Hi: ;v;:;f- atte a tar. :*: Z'raw ill
in town of *.*M- Admission la-Id.
George I* Satter-^i.te H — cress TTr.ea-.re
<35d seats). Webb City. Missouri.

STORMY seas. (4.5JJ feet). Star. Helen
Tiolmm Fair pictare of the sea. Moral
tone fair and it may be suitable for Sunday.
Had poor attendance. Draw all classes in

These dependable tip*
bibtton who teQ the
tore* to help you book
in tefli gentry. "It U my
ktte my fellow man." U

Lit the tip*; follow the

from ex-

:-.:i- :f
-:t :e
ei :el-
■ i

F. B. 0.

(UH feet). Star
7i-: s: :.*-.- st:ry. Tie .tie e—Iter.:-
ly awed aa a arm wing* power. Can't see what
it has to do with the story. All ia an not
a had pit tain. Moral tone good and it ia
:_. title f:r Sttiay Hai r ::i i";::::::
Draw high class, n ilmlina— MM a. Louis
Iseaberg. Tfliaasi Theatre (Ltd* seats),
Buffalo. New York-
er reels). Star east. Fair
picture. Had poor
Draw mixed class la town of 2.»Ml
5.:a 1 -1: : —. Ir.tt S:::ati Tceacre
::: seats . La:r.t::rr X:r:t rar: aa.

BREAKIVG INTO

Star. BnU
along with a

►C1ETY. (4413 feet).
Flayei tn.e ctritre
::-et7 it: :te i::*J
c : : i iii iii; 1 ; c::u
Others said very silly.
Moral tone okay and it is — lliali for San-
ds jr. Had good attoadsari- Draw aa classes
t ::wr cf Ait.->.:t_: -:i-.;-::.

W. e Greenwood. New Star Theatre (4T1
seats). Union City. Pennsylvania.

CAV A WO SLAV LOVE TWICE. («.*** feet).

Star Zciei C-=r"-:t •>. : i ea-.erii.tsteut-
Please; !;v;;:; -tv: per :--\ M:: a. i.ne

Prints in All Exchanges — Now Playing

im COMPSON
MIAMI

^fn , {Jon Cnsland Prxdndicn

ArietJ by 3t/W Gnemut Ccrf^

fr B0DHX5OS Rfl£«

StiMsm 193J-JSCS TJartj te-jondk-tars

Sanday. Had rood
adtnaakaane. Draw rami and city dass ia town
of Lisa. Adasisaioa ld-Z*. A. Kenas. Caaa-
maaity Theatre fSdd seats). Mew Athena.
ni-.t:.3-

CAPTAI?! n.r BY VIGHT. (4.M* feet).
Stir -:inn:e tVali^r a ;r;gram pic-

tare n In Fairbanka Lots of stents, nasal
riding and sccnerj- The anajority were well
entertained. Moral tone good and it is satt-
i- --til; Hat fa.r aiter.ian:* Uraw
assaB town and rami class ia town of SSa.
G. W. E pads II. Oaggoa Opera Hoase iSM
seals). Ooggon. Iowa.

DA.VCER OF THE MLB. (5.TK feat). Star.
Carmel Myera JtLst aaotker paetare.

It is smif Me tar Sanday. Had poor a.tend-
aaee. Draw laboring rliasrs ia city of 14.-
Md. AdssinaioB lS-zS. B. W. CoUiaa, Lib-
erty Theatre <5dt seats), Jnaesbirs. Ar-
kat«as

DARIVG YEAR*. (CTXz feet). Star cast.
A Tery poor, uninteresting pictare. It will
not pay yea to tool with it. Lacks a waadi
lot being a good one. Moral tone very poor
it: .: .i -:: s...a:.e i : S.tia- Hai fiir
sttna diar> Town of T.«sdL fldaikadsa l*-
I+- Med Pedigo. Pollard Theatre (m I seats).
3-:tr.e ;^.at:rta.

FOCRTH Ml.Kl.Tf.ER I ::. :ee: Star.
Johnny Walker. Just a fair program pae-
tare. Ass running the "Fighting Blood-
■ nirs with these F. B. O, paagiaai swstswsal
^ -•: -: ?:r :te :.i:.::; ttej «e.l yo^

w;ti : f: :- S.~e :i :tert are i :crn-
plete fiop. Moral tone goad aad it la asns-
atle f;r S.ttay Hai
Draw nil rlsnsns fat town of Sda.
1,-11. A. F. Sct-erer. ite.i^ TTteatre < It*
seats). Oneida. South rwv~*r

CALLOPLYC GALLAGHER. (ATM feet).
Star Pre: ri:--stt IVtere a;:.;t -est-
erna are ia deannad this will prove a nlaans
A re.. : ree :.. M ral t:te :&iT Had
fair attradiarc Draw railroad class ia
town of Lisa, ndmfcmiiia ld-ss, lS-Sd. WU-
::i it: • :: S-.rati Tte-:re Irv.te. S.et-
:t:ij\

GALLOPIVG GALLAGHER. i.'** feet).

Star. Fred Thorn neon. Hare ia a real weat-
ert star w;tt j.et:; i ei-erTtnitg l-::t
have to att back for any of them. Suitable
far Sunday. Had good attendance. Draw
•■.T-..-Z :t : -.7 :f •-■ Aitt.55::n

I.--.. Fiv:r;:e rt^^ire l:" seats . Pi^ua.
Ot.:.

GOOD IE.1 A>D TRIE- ■-. feet). Star,
Harry Carey. Our western funs palled this
z- ttr:.ri I f a ; :ta: s sil

:f :;: Airsiss.:- ai c

"•Ve.-ter ?.:yal .t^atre .-.eai.te. Peansyl-

HARDEST WAY. Star. Fannte Ward.

should he caaaawd tat* t>

Mora: tone okay and it at
.iiiT. Attendance coining.
:-ti» eeteral class it of J.<H. Ad-

aaaasssi lt-1*. William a. dark. Sr, Cnstta
Tteatre 4.. seats Havana, m.t:ia

iE- ..TJ'.i feet). Star,
Mrs Wal-a-e Retd. A w:t2erfnl educational
paetare whadh broke all
Pleased ehoat ninety pe
was ia poor condition. Moral tone good and
t « i..ta t • : S .• M^c ittetd-

nnca. E D. Masks a. Bub Theatre, Gaylord.
Mcttes- ta.

(T415 feet).
Mrs Wai:a:e P.e:i A grea: picture. Every-
one should see it. It s akaws the average-
Moral tone good and it is suitable for Sun-
ia;. . Hai g:-:-d attetiatre A F. Taomaa,
Pastime Theatre (25: seats). Almyra, Ar-

IF 1 WERE QTEEV. Star. Hthel Claytoa.

May 24, 1924

MOVING PICTURE WORLD

383

A very good picture but the first reel In
terrible shape. Sent two hundred feet of
film and a complaint in to the Film Club.
After first reel patrons enjoyed this. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw all classes in town
of 4,200. Admission 10-15-25-30. W. E.
Greenwood, New Star Theatre (471 seats).
Union City, Pennsylvania.

IN THE NAME OP THE LAW. (6,216 feet).
Star cast. This is exceptionally good for
small town. Buy it right and advertise it
heavy, and put it over. Moral tone good and
it is suitable for Sunday. Had good attend-
ance. Draw town and rice farmer class In
town of 450. Admission 10-25, 15-35. A. F.
Thomas, Pastime Theatre (250 seats), Al-
myra, Arkansas.

KICK BACK. (5 reels). Star, Harry Carey.
This one fell flat. Lights went out. Didn't
come on till 8:30, and hardly anybody there,
and those that were didn't like it. Not suit-
able for Sunday. Draw all classes in town
of 1,000. Admission 10-15. A. E. Rogers,
Temple Theatre (250 seats), Dexter, New
York.

MY DAD. (5,600 feet). Star, Johnny
Walker. A fine northern drama, and honest,
fellow exhibitors, it is different than the
much used northern plots. An old one, but
a good one. Moral tone fair and it is suit-
able for Sunday. Had poor attendance. R. K.
Russell, Legion Theatre, Cushing, Iowa.

MASK OP LOPEZj (4,900 feet). Star,
Fred Thompson. A good western subject.
"The Silver King" horse is much enjoyed.
We predict Fred a coming star if some fool
director doesn't ruin him; he has the re-
quirement. Moral tone good and it Is suit-
able for Sunday. Had fair attendance. Draw
general class in town of 3,600. Admission
10-20. William A. Clark, Sr., Castle Theatre
(400 seats), Havana, Illinois.

MASK OP LOPEZj (4,900 feet). Star,
Fred Thompson. This is a dandy western
picture. My patrons all came out with a
smile. Just the kind of picture that will
please the large Sunday crowd. Had capac-
ity attendance. E. H. Haubrook, Ballard
Theatre, Seattle, Washington.

MICKEY. (8,000 feet). Star, Mabel Nor-
mand. Made more money than I did when
I ran the picture several years ago, as I
kept most of the money I took in at the
box office. Several years ago the exchange
took all the money. Good for Sunday In any
city outside of Zion City, Illinois. Had ca-
pacity attendance. E. H. Haubrook, Ballard
Theatre, Seattle, Washington.

MICKEY. (8,000 feet). Star, Mabel Nor-
mand. The people liked this one fairly well,
but not as good as claimed to be. Print
good, but should be, as we paid more for it
than we took in. Moral tone good and it is
suitable for Sunday. Attendance punk. Draw
working class in town of 2,800. Admission
15-25, 20-30. David W. Strayer, Mt. Joy The-
atre (250 seats), Mt. Joy, Pennsylvania.

NOBODY'S KID. (5 reels). Star, Mae
Marsh. A weak sister. Puny, ineffective.
Leave it alone. Moral tone all right and it
is suitable for Sunday. Had poor attend-
ance. Draw laboring classes in city of 14,-
000. Admission 10-25. E. W. Collins, Lib-
erty Theatre (500 seats), Jonesboro, Ar-
kansas.

NORTH OP NEVADA. (5,000 feet). Star,
Fred Thompson. Good, clean northwestern
and wonderful horse to help a good star.
Buy them all now before they slip the price
up. Moral tone excellent and it is suitable
for Sunday. Had great attendance. Draw
all classes in town of 4,000. Admission 10-
20. George L Satterwhite, Empress Theatre
(350 seats), Webb City, Missouri.

First National

age OP desire. (7 reels). Star cast.
A fair program picture. More of an educa-
tional picture. Suitable for Sunday and
moral tone is fine. Not good for rough-
necks. John E. Panora, Winsted Opera
House, Winsted, Connecticut.

ASHES OP VENGEANCE. (10 reels). Star,
Norma Talmadge. The comments on this
one were divided, as some like this type of
picture and others don't. The acting Is very
good and also the direction and this is about
all the patrons commented on. Moral tone

Between Ourselves

A get-together place where
we can talk things over

E. N. Prescott has the right idea on
the way to report pictures.

He tries to get the audience angle
just as much as the actual pull at the

B. O.

Most of you do it that way, and
Dave Seymour of Saranac Lake even
has the woman's angle covered.

Shows that these reports are taken
seriously, by thinking men and women
who don't sit down and dash them off —
that's why they are helpful. VAN.

okay and it Is suitable for Sunday. Had
fair attendance. Draw general class In
town of 800. Admission 10-30. Frank G.
Leal, Leal Theatre (246 seats), Irvington,
California.

ASHES OP VENGEANCE. (10 reels). Star,
Norma Talmadge. Splendid picture without
one dull moment. By far the best of all
costume plays we have seen. Both Norma
Talmadge and Conway Tearle quite wonder-
ful in their roles. Though costume pictures
are somewhat overdone in this country, we
had a lot of British, German and French
costume plays. This one beat them all.
Moral tone very best and it is suitable for
Sunday. Had big attendance. Draw all
classes In city of 250,000. John Sutz, Belle-
vue Theatre, Zurich, Switzerland.

ASHES OP VENGEANCE. (10 reels). Star,
Norma Talmadge. A wonderful picture, but
our people are getting tired of costume. Cost
us too much. Moral tone good. Had good
attendance. Draw small town and country
class in town of 2,000. Admission 10-25.
Wallis Brothers, Isis Theatre (250 seats),
Russell. Kansas.

BAD MANj (6,404 feet). Star, Holbrook
Blinn. Our patrons liked this one very
much. It's good comedy on a western. Some
very good acting by Holbrook Blinn. Moral
tone good but it is not Buitable for Sun-
day. I. M. Hirshblond, Traco Theatre, Toms
River, New Jersey.

BOY OP MINE. (7 reels). Star, Ben
Alexander. If Coogan doesn't pep things up,
this fellow will be winning the honors. A
wonderful audience picture though not a
special. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw la-
borers in town of 5,000.. Admission 10-20-30,
5-15. T. W. Young, jr., Frances Theatre
(600 seats), Dyersburg, Tennessee.

BRASS BOTTLE. (5,290 feet). Star cast.
Rotten. One of the kind that hurts busi-
ness. Lay off of this one. Moral tone poor.
Had fair attendance. Draw all classes in

town of 1,250. Admission 10-30. F. E.
Wheeler, Strand Theatre, Scotland, South
Dakota.

BRAWN OP THE NORTH. (7,650 feet).
Star, Strongheart (dog). Most realistic
northern and dog picture we have seen yet.
Though it is about one reel too long, it
pleased highly. Moral tone good and it is
suitable for Sunday. Had fair attendance.
Draw small town and rural class in town of
800. Admission 10-25. G. W. Kendall, Cog-
gon Opera House (500 seats), Coggon, Iowa.

BRIGHT SHAWL. (7,500 feet). Star,
Richard Barthelmess. Remarkably good
acting by Barthelmess in this picture, but
failed to hold up. Probably due to costumes.
Have not been able to put over a costume
play successfully for quite a while. They
must be sick of them. I know I am. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw all classes in town
of 3,500. Admission 10-28. S. Spicer, Miami
Theatre (450 seats), Franklin, Ohio.

CIRCUS DAYS. (6,000 feet). Star, Jackie
Coogan. Jackie Coogan is at the height of
his career and the picture certainly reflects
it in a good production. Moral tone okay
and it is suitable for Sunday. Had just fair
attendance. Draw college class in town of
6,000. Admission 10-25-35. Jean Dagle,
Barth Theatre (835 seats), Carbondale, Illi-
nois.

DADDY. (5,738 feet). Star, Jackie Coo-
gan. This went over nicely especially with
the children. The adults stayed largely at
home and while the receipts were saitsfac-
tory it was the children turning out in force
that put the money in the box office. It's a
fair program show. City of 100,000. Ad-
mission 10-20. Al C. Werner, Royal Theatre,
Reading, Pennsylvania.

DANGEROUS AGE. (7,204 feet). Star
cast. A pleasing picture and a money-getter
if properly advertised. Used newspaper,
billboards. Had good attendance. Draw
small town class. T. W. Cannon, Majestic
Theatre. Greenfield. Tennessee.

DANGEROUS AGE. (7,204 feet). Star,
Lewis Stone. This was a real good picture
at a fair price. Had fair attendance. Draw
mixed class in town of 2,000. Admission 10-
25. J. W. Griffin, Scotland Theatre (600
seats), Laurinburg, North Carolina.

EAST IS WEST, (7,737 feet). Star, Con-
stance Talmadge. Very good little story
with good acting and well liked. Moral tone
good and it is suitable for Sunday. Had
fair attendance. E. D. Muchow, Hub Thea-
tre, Gaylord, Minnesota.

ENCHANTED COTTAGE. (7,120 feet).
Star, Richard Barthelmess. Here is a pro-
duction that is out of the ordinary. Per-
sonally I think it is a masterpiece of the
screen but I doubt if the average movie au-
dience will approve of it. It is food for
thought. Moral tone very good and it Is
suitable for Sunday. Had fair attendance.
Draw best class. Al Hamilton, Rialto The-
atre, South Norwalk, Connecticut.

ETERNAL CITY. (7,800 feet). Star cast.
Photography splendid with masterly handling
of the mob scenes. An excellent picture
from all standpoints. Title misleading.
Audience expected biblical story. Moral tone
only fair. Had fair attendance. Guy D. Van

Prints in All Exchanges — Now Playing

Dorothy Mackaill

m $t

HAT SHAH I

a Frank E.Woods Special flrvctudia?

, fir HODKINSON RELEASE
Season 192* 1925 Thirty Brst-Rim Pictures

384

MOVING PICTURE WORLD

May 24. 1924

Debergh. Victoria Theatre, Los Angeles,
California.

FLAMING YOUTH. (8,434 feet). Star,
Colleen Moore. Not as good as was expect-
ed. Pleased about fifty per cent. Moral
tone fair and it is suitable for Sunday. Had
fair attendance. Draw all classes In town
of 1,250. Admission 10-30. P. E. Wheeler,
Strand Theatre, Scotland, South Dakota.

FLAMING YOUTH. (8,434 feet). Star,
Colleen Moore. Censors cut the entire foun-
tain scene but in spite of the big cut they
could not ruin a wonder picture. Had big
attendance. J. M. Blanchard, Strand Thea-
tre, Sunbury, Pennsylvania.

FOOLISH MATRONS; (6,544 feet). Star
cast. Only a fair program feature, which
pleased about sixty per cent. Moral tone
fair but it is not suitable for Sunday. Had
fair attendance. Draw mixed class in town
of 1,000. Admission 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre, Melville, Lou-
isiana.

FURY; (8,709 feet). Star, Richard Bar-
thelmess. A very strong story of the sea.
Went over big. Fine portrayal of English
types. Barthelmess Is always good but not
much of a drawing card here. Moral tone
good and . it is suitable for Sunday. Had
poor attendance. Draw small town and
rural class in town of 800. Admission 10-25.
G. W. Kendell, Coggon Opera House (500
seats), Coggon, Iowa.

GAS, OIL, AND WATER. (4.500 feet).
Star, Charles Ray. No good. A perfectly
clean picture with nothing to it. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw farm class in town
of 400. Admission 10-25. O. D. Freer, Lyric
Theatre (175 seats), Binford, North Dakota.

HER REPUTATION. (7 reels). Star, May
McAvoy. A very good program picture.
Good story, acting, directing good also. Very
pretty scenery. Moral tone good but it Is
not suitable for Sunday. Had nothing extra
for attendance. I. M. Hirshblond, Traco
Theatre, Toms River, New Jersey.

HER REPUTATION. (7 reels). Star, May
McAvoy. Another of the program pictures
that accidentally slipped into the "special"
class. Too bad. Moral tone faint and it
may possibly be suitable for Sunday. Had
poor attendance. Draw college class in town
of 6,000. Admission 10-25-35. Jean Dagle,
Barth Theatre (835 seats), Carbondale, Illi-
nois.

HOTTENTOT. (5,953 feet). Star, Douglas
MacLean. A great comedy that everybody
enjoyed. Honestly funny. Moral tone good
and it is suitable for Sunday. Draw Ameri-
cans and Cubans. Admission 20-40. Fausto
Theatre (200 seats), Santa Fe, Isle of Pines,
West Indies.

HUNTRESS. (6,236 feet). Star, Colleen
Moore. Keeps a person's mind on the leap
year, but how it did slip. Good characters
though. Well liked here. Moral tone will
do, and it is suitable for Sunday. Had fair
attendance. Draw college class in town of
6,000. Admission 10-25-35. Jean Dagle,
Barth Theatre (835 seats), Carbondale, Illi-
nois.

HUNTRESS. (6,236 feet). Star, Colleen
Moore. Not as good as her previous pic-
tures. Yet not bad. The name has no box

Prescott's Way

"It never rains but it pours and youH
have to add another page to Straight
From the Shoulder for I'm inclosing a
bunch of reports.

"I have given them as near as I can
to fact, judged from my own standpoint,
but BY NO MEANS TURNING A
DEAF EAR TO THE PATRONS OF
MY HOUSES."— E. N. Prescott, Union,
Maine.

This explains why friend Prescott's
reports on his circuit of houses always
proves helpful.

Fairness — justice — Maine traits, are
also the keynote of all other States
reporting.

office value. A bonehead someone pulled.
Moral tone fair and it Is suitable for Sun-
day. Had fair attendance. Draw mixed
class in town of 8,000. Admission 10-30.
Ned Pedigo, Pollard Theatre (800 seats),
Guthrie, Oklahoma.

HUNTRESS. (6,236 feet). Star, Colleen
Moore. A very good program picture; not
big, but better than a good many of the so-
called "specials." Directing, acting and
story good. Moral tone good and it is suit-
able for Sunday. Had fair attendance. I. M.
Hirshblond,- Traco Theatre, Toms River,
New Jersey.

HURRICANE'S GAL. (7,944 feet). Star,
Dorothy Phillips. This one is getting a little
old but not too old to play. Lots of pep
and action that will please the ordinary
"fan." Moral tone good but it is not suit-
able for Sunday. Had bad attendance,
rained all day. Draw all classes in town of
2,000. Admission 10-20. Henry Greife, Op-
era House (450 seats), Windsor, Missouri.

ISLE OF LOST SHIPS. (7,425 feet). Star
cast. Pleased the majority and comments
were very laudatory. A few thought it weak
in spots. Brought fair attendance. City of
110,000. Admission 10-20. Al C. Werner,
Royal Theatre, Reading, Pennsylvania.

JEALOUS HUSBANDS. (6.500 feet). Star
cast. This one was well liked here. Audi-
ences appreciate that very cast, especially
Benny Alexander. Work was good. Moral
tone good and it is suitable for Sunday.
Had good attendance. Draw college class
In town of 6,000. Admission 10-25-35. Jean
Dagle, Barth Theatre (835 seats), Carbon-
dale, Illinois.

LOVE MASTER. (6,779 feet). Star. Strong-
heart (dog). A very good attraction that
drew good houses and satisfied one hundred
per cent. Strongheart appeals to all classes
and will back up the strongest boosting
you can give him. Moral tone okay and it
is suitable for Sunday. Had good attend-
ance. Draw best class. Al Hamilton, Rialto
Theatre, South Norwalk, Connecticut.

MASQUER ADER. (7,835 feet). Star, Guy
Bates Post. Good picture of its type. Well
acted. Draw railroad class in town of 3,500.
Admission 10-25, 15-30. Wilcox and Witt,
Strand Theatre, Irvin, Kentucky.

MEANEST MAX IN THE WORLD. (6.500

feet). Star, Bert Lytell. Just good enter-
tainment; not a special by any means. Moral
tone good. Had good attendance. Draw
small town and country class in town of
2,000. Admission 10-25. Wallis Brothers,
Isls Theatre (250 seats), Russell, Kansas.

MIGHTY LAK' A ROSE. (8.036 feet). Star,
Dorothy MacKaill. One of the older First
Nationals, but a good one, and new until you
have run it. We received a good print and
used lots of speed. Gave great satisfaction,
and built up to more than double on second
night of a two-day run. Moral tone okay,
and It is suitable for Sunday. Had big at-
tendance. Draw better class in town of
2,900. Admission 10-15-28-33. A. E. Andrews,
Opera House (500 seats), Emporium, Pennsyl-
vania.

PENROD AND SAM. (6,275 feet). Star cast.
The best kid picture I ever showed. It's
better than "Penrod." There was laughing in
every scene. Pleased my audience, one hun-
dred per cent. Moral tone okay, and it is
suitable for Sunday. Had very good attend-
ance. Draw all classes in town of 2.000.
Admission 10-30. W. E. Norris. Pleasant Hour
Theatre (240 seats), Woodsfield, Ohio.

PENROD AND SAM. (6,275 feet). Star
cast. A pleasing surprise after the adverse
criticisms given this production. I felt I
had a lemon coming, but found out after
using same that it was not the picture's
fault. Fair entertainment. Moral tone
okay and It Is suitable for Sunday. Had
good attendance on Good Friday. Draw
better class In town of 2,900. Admission 10-
15-28-33. A. E. Andrews, Opera House (500
seats), Emporium, Pennsylvania.

POTASH AND PERLMUTER, (7,700 feet).
Star cast. Very good picture that pleased
my audience here. Heard very many favor-
able comments on this one. Moral tone okay
and it is suitable for Sunday. Had good
attendance. Draw general class in town
of 800. Admission 10-30. Frank G. Leal,
Leal Theatre (246 seats), Irvington, Cali-
fornia.

SLANDER THE WOMAN. (6,400 feet).
Star, Dorothy Phillips. This picture was
sold to us at a very nice price and was good
as any one wants to see. Moral tone good
and it Is suitable for Sunday. Had good at-
tendance. Draw small town class In town
of 3,300. Admission 20-35. P. L Vann, Op-
era House (650 seats), Greenville. Alabama.

SLIPPY McGEE. (6,399 feet). Star,
Wheeler Oakman. Did not draw. This type
of picture does not take here yet it is not
a poor picture. A little above average pro-
gram picture. Moral tone good and It Is
suitable for Sunday. Draw farmers and
merchants in town of 1,650. Mrs. J. B. Tra-
velle. Elite Theatre, Placerville, California.

SONG OF LOVE. (8,000 feet). Star, Nor-
ma Talmadge. A very ordinary picture for
Norma to make. Won't make any new
friends for her and if she continues to make
trash will kill off her old friends. Moral tone
good and it is suitable for Sunday. Had
poor attendance. Draw all classes in city
of 65,000. Admission 10-25-35-50. H. W.
Irons, Franklin Theatre (1,600 seats), Sagi-
naw, Michigan.

SONNY. (6,900 feet). Star, Richard Bar-
thelmess. Some of the boys in this depart-
ment bragged on this one, so we booked it.
Can only say what has been said before. A
splendid picture with wonderful acting on
Dick Barthelmess' part. Pleased one hun-
dred per cent. Star very popular. This Is
an old number but is certainly worth play-
ing fi you can get a good print. Personally
didn't think it as good as "Tol'able David,"
but others thought otherwise. Moral tone
good and it is suitable for Sunday. Had
fair attendance. Draw general class in town
of 1,000. Admission 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre, Melville, Lou-
isiana.

THUNDERGATE. (6,745 feet). Star, Owen
Moore. A very good Chinese picture but was
a little bit too long. Was. very interesting.
Moral tone okay but it is not suitable for
Sunday. Had very good attendance. Draw
all classes in town of 2,000. Admission 1Q-
30. W. E. Norris, Pleasant Hour Theatre
(240 seats), Woodsfield, Ohio.

TOL'ABLE DAVID. (7,118 feet). Star,
Richard Barthelmess. A very good picture

Released May 18, 1924 — Now Booking

HARRY CAREY

A HUNT STR.OMBER.G

PRODUCTION

(Distributed by

HODKINSON

Season 1924 '1925 ~ 30 first-run pictures

e LIGHTNING RIDER?

May 24, 1924

MOVING PICTURE WORLD

385

and pleased one hundred per cent. Used
three ones. Had packed house. Draw mixed
class. Jerry Wertin, Winter Theatre, Al-
bany, Minnesota.

TWENTY-ONE. (6,560 feet). Star, Rich-
ard Barthelmess. Ordinary program picture
which does not do Barthelmess justice. Fans
came out to see it. Moral tone poor and It
is not suitable for Sunday. Had fair attend-
ance. L Van Debergh, Victoria Theatre,
Los Angeles, California.

TWENTY-ONE. (6,560 feet). Star, Rich-
ard Barthelmess. Just an ordinary program
picture. Star needs good story to put him
in the running again. Box office picture.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Jack Hoeffler,
Orpheum Theatre, Quincy. Illinois.

WANDERING DAUGHTERS*. (5,471 feet).
Star cast. A very ordinary picture that did
not hit for us. Billed it strong and prob-
ably over-praised it. Not a very strong at-
traction. Moral tone good and it is suitbale
for Sunday. Had fair attendance. Draw all
classes in city of 14,000. Admission 10-35,
10-25. E. W. Collins, Grand Theatre (700
seats), Jonesboro, Arkansas.

WANTERS. (6,871 feet). Star, Marie
Prevost. Not so good as John M. Stahl's for-
mer productions. Draw neighborhood class
in city of 200,000. Admission 10-20. J. E.
Kirk, Grand Theatre (500 seats), Omaha,
Nebraska,

Fox

ALIAS NIGHT WIND. (4,145 feet). Star,
William Russell. About what is expected
of this star. Nothing out of the ordinary.
Moral tone okay. Had fair attendance. Draw
railroad class in town of 2,700. Admission
10-25, 15-30. Wilcox and Witt, Strand Thea-
tre, Irvine, Kentucky.

BIG DAN. (5,934 feet). Star, Charles
"Buck" Jones. Very poor western in acting
and condition of film about four and a half
reels. Good for rough necks only. Very
poor for our town. I don't advise anyone
to book it. John E. Panora, Winsted Opera
House, Winsted, Connecticut.

BUCKING THE BARRIER. (4,565 feet).
Star, Dustin Farnum. Star takes well in
our theatre. Only a fair northern picture.
Have seen much better in Fox productions.
Picture pleased and wnet over well. Good
for neighborhood theatres. Moral tone good
but it is not suitable for Sunday. Had good
attendance. Draw neighborhood class in city
of 77,000. Admission 10-20. William A.
Leucht, Jr., Savoy Theatre (475 seats), St.
Joseph, Missouri.

CAMEO KIRBY. (6,931 feet). Star, John
Gilbert. Excellent show. Those who saw it
were pleased. Played three days to poor
business. Moral tone good but it is not
suitable for Sunday. Had poor attendance.
Draw all classes in city of 35,000. Admis-
sion 25-35. C. D. Buss, Strand Theatre (700
seats), Easton, Pennsylvania.

CAMEO KIRBY. (6,931 feet). Star cast.
Very pleasing picture that did not break
any house records but satisfied my patrons.
Moral tone okay and it is suitable for Sun-
day. Had good attendance. Al Hamilton,
Rialto Theatre, South Norwalk, Connecticut.

CAMEO KIRBY. (6,931 feet). Star, John
Gilbert. Fair picture, will get by with most
any kind of an audience. In fact few said
great picture. Had fair attendance. Draw
family class in city of 17,000. J. M. Blanch-
ard, Strand Theatre, Sunbury, Pennsyl-
vania.

CATCH MY SMOKE. (4,070 feet). Star,
Tom Mix. Plenty of action and comedy in
this one, and good scenery. However, Mix
does not bring home the bacon as he did a
year or more ago. Moral tone good and it
is suitable for Sunday. Had poor attend-
ance. Draw town and rural class in town
of 1,028. Admission 10-22. W. C. Geer,
Princess Theatre (175 seats), Vermont, Illi-
nois.

CUPID'S FIREMAN. (5,000 feet). Star,
Charles "Buck" Jones. Fair for Jones. Draw
all classes in town of 1,500. Admission 10-
25. H. Lloyd, Colonial Theatre (400 seats),
Post, Texas.

CUPID'S FIREMAN. (5,000 feet). Star,
Charles "Buck" Jones. A fair program bill.

Baltimore! —

"I seem to be playing a lone hand in
this city of 700,000 people and one hun-
dred and twenty-six theatres.

"The exhibitors in this town seem too
busy to write reports, but I'm with you
to the last, hoping in the near future to
see some other exhibitors in Maryland
contributing to Straight From the Shoul-
der Report pages." — Stephen G. Brenner,
Eagle Theatre, Baltimore, Maryland.

Come on, Maryland — and Baltimore
boys, especially — show friend Steve you
are there!

Nothing to boost very much. Heart interest
excellent, but the rescue stuff too strong to
swallow. Leading lady, Marion Nixon, is
fjreat. Moral tone okay and it is suitable
for Sunday. Had poor attendance. Draw
rural class in town of 800. Admission 10-
25-33. J. D. Warnock, Luna Theatre (350
seats), Battle Creek, Iowa.

DO AND DARE. (4,744 feet). Star, Tom
.Mix. Fair, but had a poor print. Titles pretty
badly cut. Moral tone good and it is suit-
able for Sunday. Had poor attendance. Draw
farm class in town of 400. Admission 10-25.
O. D. Freer, Lyric Theatre (175 seats), Bin-
ford, North Dakota.

DOES IT PAY? (6,652 feet). Star, Hope
Hampton. Class this as a good program
with no drawing power, not as special.
Moral tone okay and it is suitable for Sun-
day. Had poor attendance. Draw farmers
and town people in town of 1,000. Admis-
sion 10-28. J. Li. Seiter, Lyric Theatre (300
seats), Manteca, California.

ELEVENTH HOUR. (6,819 feet). Star,
Charles "Buck" Jones. A good picture.
Seems to draw good, but Charles Jones had
better go back to westerns. People are used
to them more. Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw all classes in town of 7,500. Admis-
sion 10-35. Otis Woodring, Palace Theatre
(850 seats), Blackwell, Oklahoma.

EXILESj (5 reels). Star, John Gilbert. Ex-
cellent program picture. Gilbert coming
star. Moral tone okay. Had fair attend-
ance. Draw railroad class in town of 3,500.
Admission 10-26, 15-30. Wilcox and Witt,
Strand Theatre, Irvin, Kentucky.

EYES OF THE FOREST. (5 reels). Star,
Tom Mix. Mix always draws a good crowd
here. Moral tone good and it is suitable for
Sunday. Had good attendance. Draw all
classes in town of 1,250. Admission 10-30.
F. E. Wheeler, Strand Theatre, Scotland,
South Dakota.

EYES OF THE FOREST. (5 reels). Star,
Tom Mix. About the ordinary Tom Mix pic-
ture. Mix fans liked it. Did fair business for
three days. Had fair attendance. Draw
middle and high class In city of 12,000. Ad-
mission 10-20, 10-30. C. B. Hartwig, Antlers
Theatre (500 seats), Helena, Montana.

EVES OF THE FOREST. (5 reels). Star,

Tom Mix. Good Mix. He seldom ever misses
a good one. We often wonder why Mr. Fox
doesn't make worth while specials. Most
of his star series all okay, but ah! those
specials. They're all wrong. Moral tone okay
and it is suitable for Sunday. Had pretty
good attendance. Draw all classes from
whites only in town of 3,000. W. H. Odom,
Pastime Theatre (249 seats), Sanderville,
Georgia.

EYES OF THE FOREST, (5 reels). Star,
Tom Mix. Good picture. Pleased everyone.
Big business three days. Moral tone good
but it is not suitable for Sunday. Attend-
ance exceptional. Draw all classes in city
of 35,000. Admission 25-35. C. D. Buss,
Strand Theatre (700 seats), Easton, Penn-
sylvania.

FAST MAIL. (6 reels). Star cast. A very
good picture with plenty of action and thrills
that pleased very well here. Moral tone
okay and it is suitable for Sunday. Had
good attendance. Draw general class in
town of 800. Admission 10-30. Frank G.
Leal, Leal Theatre (246 seats), Irvington,
California.

FOOL THERE WAS. (7 reels). Star cast.
A fine picture. Had good moral lesson, end-
ing disappoints, and picture is a trifle old,
but will pay you to run. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw small town class in town of
450. Admission 10-25. Roy E. Cline, Osage
Theatre (225 seats), Osage, Oklahoma.

GOVERNOR'S LADY* (7,669 feet)i. Star,
Jane Grey. Fair picture. Pleased the women
most. A little drawn out. Would have made
a good five reeler. Moral tone good and it
is suitable for Sunday. Had fair attendance.
Draw high class. Louis Isenberg, Elmwood
Theatre (1,600 seats), Buffalo, New York.

GRAIlw (4,617 feet). Star, Dustin Farnum.
One of the best program pictures. Possibly
suitable for Sunday. Had fair attendance.
Draw college class in town of 6,000. Admis-
sion 10-25-35. Jean Dagle, Barth Theatre
(835 seats), Carbondale, Illinois.

GUN FIGHTER. (5 reels). Star, William
Farnum. Bill Farnum back in his old harness
pleased a majority in this picture of the
reud country. Good plot, excellent photog-
raphy and a well chosen cast of players.
Good Saturday night picture and could be
played on Sunday except in the most religi-
ous communities. Fox ought to give us Bill
in more like this one. Moral tone good. Had
fair attendance. Draw mixed class in town
of 1,000. Admission 10-25, regular, 15-36,
special. H. H. Hedberg, Amuse-U Theatre,
Melville, Louisiana.

IF WINTER COMES. (10 reels). Star cast.
Good picture but should be about two reels
shorter. Moral tone good. Had fair attend-
ance. Draw better class in city of 10,000.
Admission 10-25. Paul Barcroft, Pastime
Theatre (500 seats), Coshocton, Ohio.

IF WINTER COMES. (10 reels). Star,
Percy Marmont. A good picture, but too
long and draggy. Marmont's acting great.
Picture could be cut two reels to advantage.
Pleased about eighty per cent. Moral tone
excellent and it is suitable for Sunday. Had
average attendance. Draw neighborhood
class in city of 80,000. Admission 10-16.

Released May 25, 1924— Now Booking

WW* WfcATH

an Al Christie Feature ^toith

Dorothy Devore

Walter Hiers . Fully Marshal],
Jimmie Adams Priscilla Bonner
and Jimmie Harrison

HODKINSON RELEASE

Season I924"I925 Thirty First -Run Pictures

386

MOVING PICTURE WORLD

May 24, 1924

M. F. Meade, Olive Theatre (450 seats), St.
Joseph, Missouri.

IF WINTER COMES. (10 reels). Star cast.
An excellent picture, very well acted but
from box office standpoint a financial failure.
Moral tone good and it is suitable for Sun-
day. Had very poor attendance. Draw all
classes in town of 4,200. Admission 10-25-
30. W. E. Greenwood, New Star Theatre (471
seats), Union City, Pennsylvania.

JUST OFF BROADWAY. (5,444 feet).
Star, John Gilbert. A very good little pro-
gram picture. Did fair business for two
days. Moral tone good. Had fair attendance.
Draw middle and high class in city of 12,000.
Admission 10-20, 10-30. C. B. Hartwig, Ant-
lers Theatre (500 seats), Helena, Montana.

JUST OFF BROADWAY. (5,444 feet). Star,
John Gilbert. This seemed to please very
well. Regular advertising. Moral tone akay
buit it is not suitable for Sunday. Had good
attendance. Draw town class and rice
farmers in town of 450. Admission 10-25,
15-35. A. F. Thomas, Pastime Theatre (250
seats), Almyra, Arkansas.

JUST OFF BROADWAY. (5,444 feet). Star,
John Gilbert. An excellent attraction in
every way. Gilbert is well liked here. He
is a snappy, fine looking, clean cut actor.
Moral tone okay and it is suitable for Sun-
day. Had fair attendance. Draw rural class
in town of 800. Admission 10-25-33. J. D.
Warnock, Luna Theatre (350 seats), Battle
Creek, Iowa.

JUST TONY. (5,233 feet). Star, Tom Mix.
Here's a good one Mix never made a better
one. Will stand lots of boosting. Moral tone
good and it is suitable for Sunday. Had fair
attendance. Draw farm class in town of
400. Admission 10-25. O. D. Freer, Lyric
Theatre (175 seats), Binford, North Dakota.

KENTUCKY DAYS. (5 reels). Star, Dustin
Farnum. Some of our patrons liked it. If
Dustin would not pose so much one might
get interested in the story such as It is.
Suitable for Sunday. Had good attendance.
Draw high class. Admission 20-30-40. Louis
Isenberg, Elmwood Theatre (1,600 seats),
Buffalo, New York.

LADIES TO BOARD. (6.112 feet). Star,
Tom Mix. For those that like Tom Mix they
will find as usual a lot of hokum. Will go
by good in towns where Mix draws. Moral
tone good but it is not suitable for Sunday.
Had fair attendance. I. M. Hirshblond, Trace
Theatre, Toms River, New Jersey.

LADIES TO BOARD. (6,112 feet). Star,
Tom Mix. Something different for Mix but
pleased all, even the highbrows. Mix In a
class by himself. Three days to record-
breaking business. Moral tone good and It
is suitable for Sunday. Had big attendance.
Draw all classes in city of 35,000. Admis-
sion 25-35. C. D. Buss. Strand Theatre (700
seats), Easton, Pennsylvania.

LONE STAR RANGER. (5,259 feet). Star,
Tom Mix. Great business. Sure gets the
money at box office. Not suitable for Sun-
day. Had good attendance. Draw all classes
In town of 2,000. Admission 10-30. W. E.
Norris, Pleasant Hour Theatre (240 seats),
Woodsfield, Ohio.

LOVE LETTERS. (4,749 feet). Star, Shirley

Mississippi ! —

That good scout, Walter Odom, finds
that a one-night shift in policy to bring
out a local talent minstrel show builds
patronage and patron-allegiance. This is
what he says about it:

"The Dixie Theatre of Durant, Mis-
sissippi, played the Epworth League
Minstrels, of Canton, Mississippi and
wishes to congratulate the talented
members of that organization for their
splendid work, and to state, through the
columns of Moving Picture World,
which publication reaches every exhibi-
tor under the sun, that we were pleased
in every way with the results of this
policy.

"I want to say to my brother exhibi-
tors, especially in Mississippi, if you
want a change for a night or so, write
the Epworth League Minstrels, of Can-
ton, Mississippi, and don't forget to in-
sist on the pretty and accomplished
chorus and the jazz orchestra. It is
jazz and a good time from start to finish
and business booster."

Mason. Better than her average pictures.
Not a big special but a good program pic-
ture. Pleased my every day fans. Moral
tone good and it is suitable for Sunday. Had
average attendance. Draw all classes in
town of 4,000. Admission 10-20. George L.
Satterwhite, Empress Theatre (350 seats),
Webb City, Missouri.

MAN'S MATE. (6 reels). Star, John Gil-
bert. A five-reel picture that will please
those who like to see a good clean-up fight.
Gilbert plays a man's part in this picture,
also his lady mate, who is as pretty as a
picture, plays her part true as a man's com-
panion. Walter Odom, Dixie Theatre, Dur-
ant, Mississippi.

MAN'S MATE. (6 reels). Star, John Gil-
bert. Didn't get to see this picture but all
comments were very favorable. A few even
waxed very enthusiastic and several came
around and stated that it was the best pic-
ture I had shown In months. (Also it was
one of the lowest priced.) Had only fair at-
tendance. Draw all classes in small town.
Admission 10-35. M. W. Larmour, National
Theatre (450 seats), Graham, Texas.

MAN WHO WON. (5,500 feet). Star, Dustin
Farnum. Good. Draw all classes in town
of 1,500. Admission 10-25. H. Lloyd,
Colonial Theatre (400 seats), Post, Texas.

MILE-A-MINUTE-ROMEO. Star, Tom Mix.
Rip, roaring western, should go over big
where Tom Mix and his horse Tony are liked.
The picture has plenty of comedy in it. Moral
tone okay, but it is not suitable for Sunday.
Had good attendance. Draw coal miners in
town of 1,365. Admission 10-20. Vanze &
Kopuster, Eagle Theatre (300 seats), Liv-
ingston, Illinois.

MILE-A-MINUTE-ROMEOi (4,800 feet).
Star, Tom Mix. Not up to the Mix standard

but will get by. Had fair attendance. Draw
better class in city of 10,000. Admission 10-
25. Paul Barcroft, Pastime Theatre (500
seats), Coshocton, Ohio.

NORTH OF HUDSON BAY. Star, Tom Mix.
This is sure a good picture. Played it to
two thousand people. Never heard a bad
remark. People were well pleased. Moral
tone good, and It is suitable for Sunday.
Had good attendance. Draw all classes in
town of 7,500. Admission 10-35. Otis Wood-
ring. Palace Theatre (850 seats), Blackwell,
Oklahoma.

NOT A DRUM WAS HEARD. (4,823 feet).
Star Charles "Buck" Jones. Another "West-
ern." Children liked it, but older folks
walked out. Moral tone good, but it is not
suitable for Sunday. Had good attendance.
Draw all classes in town of 2,000. Admission
fifteen cents. J. H. Fetly, Red Wing Theatre
(300 seats), Laurel, Maryland.

PLUNDERER. (6 reels). Star, Frank Mayo.
An outdoor picture that will please. A
wonderful and interesting fight at the end
that they will like. Had a brand new print.
Picture pleased well. Moral tone okay, but
it is not suitable for Sunday. Had good at-
tendance. Draw coal miners in town of 1.365.
Admission 10-i20. Vanzo & Kopuster, Eagle
Theatre (300 seats), Livingston, Illinois.

ST. ELMO. (6 reels). Star. John Gilbert.
Average program picture. Not a special.
Moral tone good, and it is suitable for Sun-
day. Had average attendance. Draw all
classes in town of 2.000. Admission fifteen
cents. J. H. Fetly, Red Wing Theatre (300
seats), Laurel, Maryland.

SHIRLEY OF THE CIRCUS. (4.668 feet).
Star, Shirley Mason. Fine entertainment and
clean as a hound's tooth. Good drawing card
for small town. Moral tone good, and it is
suitable for Sunday. Had great attendance.
Draw town and rural class in town of 1.028.
Admission 10-22. W. C. Geer, Princess The-
atre (175 seats), Vermont, Illinois.

SIX CYLINDER LOVE. (7 reels). Star
cast. This sure is the bunkiest picture on
the market today. A so-called special. Not
even a good comedy. Moral tone rotten. Had
poor attendance. Draw all classes in town
of 7,500. Admission 10-35. Otis Woodring,
Palace Theatre (850 seats), Blackwell, Okla-
homa.

SOFT BOILED. (7,054 feet). Star, Tom
Mix. This is sure a money-maker if bought
right. Play this one and put on a couple
of ushers, you will need them. Moral tone
good, and it is suitable for Sunday. Had
good atendance. Otis Woodring, Palace The-
atre (850 seats), Blackwell, Oklahoma.

TIMES HAVE CHANGED. (5,082 feet).
Star, William Russell. Fair program pic-
ture. Russell is only an average puller here.
Moral tone okay, and it is suitable for Sun-
day. Had poor attendance. Draw rural class
in town of 800. Admission 10-25-33. J. D.
Warnock, Luna Theatre (350 seats). Battle
Creek, Iowa.

WHEN ODDS ARE EVEN. (4,284 feet).
Star, William Russell. Ordinary program
with some action. Used on a Saturday; bet-
ter for Sunday. Moral tone good and It Is
suitable for Sunday. Had fair attendance.
Draw farmers and town people In town of
1.000. Admission 10-28. J. L. Seiter, Lyric
Theatre (300 seats), Manteca, California.

WITHOUT COMPROMISE. (5,137 feet).
Star, William Farnum. Farnum no drawing
card here since "A Stage Romance" two
years ago. The former mentioned was for-
warded as a substitute for Mix in "Stepping
Fast," or we would not have considered it.
The story is weak in places and Farnum
overacts. Moral tone good and it is suitable
for Sunday. Had bad attendance. Draw
town and rural class in town of 1,028. Ad-
mission 10-22, 13-27. W. C. Geer, Princess
Theatre (176 seats), Vermont, Illinois.

YOU CANT GET AWAY WITH IT. (6,152
feet). Star, Percy Marmont. The idea is
good but not well produced. Only fairly
pleasing. Three days to good business.
Moral tone good and it is suitable for Sun-
day. Draw all classes In city of 35,000. Ad-
mission 25-35. C. D. Buss, Strand Theatre
(700 seats), Easton, Pennsylvania.

YOU CAN'T GET AWAY WITH IT. (6,153
feet). Star, Percy Marmont. Two sisters
got away with it, but what? The intense

National Release Date, June 15,
1924— Now Booking

Qlie Wonder
Picture of
the ^ ear

HODKINSON RELEASE

Season I924"I925 TWty First-Run Rdurs

May 24, 1924

MOVING PICTURE WORLD

387

story of human emotion from the pen of
Gouveneur Morris. William Noble, Capitol
Theatre. Oklahoma, Oklahoma.

Goldwyn

DAY OP FAITH. (6,557 feet). Star. Eleanor
Broadman. Just a picture, nothing more.
May be fair card where Christian Scientists
are very numerous, but very doubtful even
then. Unless exceptionally well done, as in
"Miracle Man," "faith" pictures lack the
tone of sincerity or conviction. Moral tone
good and it is suitable for Sunday. Had
poor attendance. J. J. "Wood, Redding Thea-
tre (750 seats), Redding, California.

DAY OF FAITH. (6,577 feet). Star, Elea-
nor Boardman. A fair picture but a bad
name. This faith stuff and divine stuff has
gone to the end of its row. Why do they
keep It up. My patrons just won't come
in on such named pictures. Moral tone good
and it is suitable for Sunday. Had poor
attendance. Draw general class In town of
3,600. Admission 10-20. William A. Clark,
Castle Theatre (400 seats), Havana, Illinois.

DAY OF FAITH. (6,577 feet). Star cast.
Good cast, but a hopeless story. This is the
poorest picture Goldwyn has put out this
year. Steer clear of this one and you'll have
some good stuff from Goldwyn. Draw fair
class in town of 2.000. H. W. Rible, Mayfield
Theatre (250 seats), Mayfield, California.

DUST FLOWER. (5,651 feet). Star, Helene-
Chadwick. Had very pleasing comments on
this one and it went over fairly well. It's
a fair show. City of 110,000. Admission 10-20.
Al. C Werner, Royal Theatre, Reading,
Pennsylvania,

ENEMIES OF WOMEN. (10,901 feet). Star,
Lionel Barrymore. Big picture, lacking
however, a well determined story. Opinion
of patrons from poor to big. Not quite up to
unusually big advertising. However, business
was more than expected. Moral tone good
and it is suitable for Sunday. Had splen-
did attendance. Draw all classes in city
of 250,000. John Sutz, Bellevue Theatre,
Zurich. Switzerland.

ENEMIES OF WOMEN. (10,901 feet). Star.
Lionel Barrymore. A picture with wonderful
settings and acting. Appreciated by those
who saw same but a lemon at the box office.
Moral tone fine and it is suitable for Sun-
day. Had poor attendance. Draw all classes
in town of 4.200. Admission 10-25-30. W. E.
Greenwood, New Star Theatre (471 seats),
Union City, Pennsylvania.

ETERNAL THREE. (6,845 feet). Star cast.
Fair, same old story treated in the same
old way. Last two reels were fine but
first five were slow and lacked action. Moral
tone not so good. Had good attendance.
Draw Pennsylvania Dutch class in town of
1,401. Admission 10-22. Reginald Helffrich,
Northampton Street Theatre (225 seats)',
Bath, Pennsylvania.

ETERNAL THREE. (6,845 feet). Star cast.
An interesting picture true to life with a
great - moral. Moral tone good and it Is
suitable for Sunday. Draw farmers and
merchants in town of 1,650. Mrs. J. B.
Travelle, Elite Theatre, Placerville, Cali-
fornia.

ETERNAL THREE. (7,453 feet). Star,
Claire Windsor. Here is a picture that
should teach everyone a wonderful lesson.
It is a true portrait of what is happening
every day. Don't be afraid to boost it. It
will stand it. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw mixed class in town of 3,500. Admis-
sion 10-25-35. T. L. Barnett. Finn's Theatre
(600 seats), Jewett City, Connecticut.

GIMME. (5,769 feet). Star, Helene Chad-
wick.. Did not think much of this one. Did
not have any kicks but no praises. Moral
tone good and it is suitable for Sunday. Had
poor attendance. Draw small town and
farmer class. Admission 10-20-30. H. W.
Batchelder, Gait Theatre (175 seats), Gait,
California.

GREAT WHITE WAY. (10,000 feet). Star,
Anita Stewart. This picture is the latest and
contains more entertaining elements th»n
ny oher seen in years. See it for yourself
and become convinced. William Noble, Em-
press Theatre, Oklahoma City, Oklahoma.

In Again

Arthur B. Smith, Fenwick Theatre,
Salem, New Jersey, has been missed by
some good friends of his who have
profited by his many tips.

Now he writes that he is slowly re-
covering from blood poisoning, and gets
around a bit. He sent in tips.

It's a mighty fine crowd we have —
and you know it!

GREEN GODDESS. (9,100 feet). Star,
George Arliss. Good acting and great sets,
but a little too long. Fair attendance and
some good comments. No one walked out
on it, which Is more than I can say for
some other pictures. M. J. Fauver, Broad-
way Theatre, Brooklyn, Iowa.

LITTLE OLD NEW YORK. (10,000 feet).
Star, Marion Davies. Big, bigger, biggest
picture seen in this community. Will stand
all advertising done. Also raise in price, ran
here at fifteen and fifty cents for three days
and made money. Rainy weather was my
only competition but still they came to see
it. Moral tone okay and it is suitable for
Sunday. Had large attendance. Draw work-
ing class in town of 6,000. Admission 15-30,
tax included. R. Peronnet, Tujunga Valley
(300 seats), Tujunga, California.

NELLIE THE BEAUTIFUL CLOAK
MODEL. (7 reels). Star cast. A lavishly
staged, beautiful production. A thriller, great
audience picture. Our business little off
that week but we believe it was weather and
not the picture at fault. We recommend it.
Moral tone fine and it is suitable for Sun-
day. Had satisfactory attendance. Draw high
class In city of 250,000. Admission 10-25-40.
S. Charninsky, Capitol Theatre (1,044 seats),
Dallas, Texas.

RAGGED EDGE. (6,800 feet). Star, Alfred
Lunt. Good. Holds interest to the end. Al-
fred Lunt splendid. Moral tone good and
it is suitable for Sunday. Had good attend-
ance. Draw farmers and town class in town
of 1,000. Admission 10-28. J. L. Seiter,
Lyric Theatre (300 seats), Manteca, Cali-
fornia.

RAGGED EDGEi (6,800 feet). Star cast.
Nothing to rave about but an average pro-
gram picture that failed to draw. Lunt
is good. Not enough action in picture to
be highly rated. Moral tone fair but it is
not suitable for Sunday. Had poor at-
tendance. R. K. Russell, Legion Theatre,
Cushing, Iowa.

RED LIGHTS. (6,841 feet). Star cast.
Pretty fair mystery play with little draw-
ing power. Better, I imagine, for cities than
small towns. Just average business on Fri-
day date. Moral tone all right but it is not
suitable for Sunday. Had light attendance.
Draw very mixed class in town of 3,000. Ad-
mission 10-25-30. J. J. Wood, Redding Thea-
tre (750 seats), Redding, California.

RED LIGHTS. (6,841 feet). Star cast. A
very clever picture. The mystery and comedy
in it are great. Boost it, it's worth while
showing. Pleased everyone. Should go good
anywhere. Moral tone okay and it is suitable

for Sunday. Had big attendance. Draw coal
miners in town of 1,365. Admission 10-20.
Vanzo & Kopuster. Eagle Theatre (300 seats),
Livingston, Illinois.

RED LIGHTS. (6,841 feet). Star cast. A
mysterious modernized melodrama, with a
punch. A little vague in spots, but mixed
with enough good comedy to please the young
and enough suspense to hold the average fan.
Good photography and sets, especially on
train work. Had good attendance. Draw all
classes in city of 100,000. Admission ten
cents. Art. Phillips, Cozy Theatre, Tulsa,
Oklahoma.

RED LIGHTS. (6,841 feet). Star cast. Fine.
A picture that will pack your house the first
night and the second night you will have
to turn them away. Small town exhibitor
will benefit by it. Moral tone fine and it is
suitable for Sunday. Had good attendance.
Draw Pennsylvania Dutch class in town of
1,401. Admission 10-22. Reginald Helffrich,
Northampton Street Theatre (225 seats),
Bath, Pennsylvania.

RED LIGHTS. (6,841 feet). Star, Marie
Prevost. A mystery picture which will please
the majority but picture seems to lack the
punch to put it across big. Had fair attend-
ance. Draw mixed class in town of 1,800.
Admission twenty-five cents. Fred S. Wide-
nor, Opera House (492 seats), Belvidere, New
Jersey.

RED LIGHTS. (6,841 feet). Star cast. A
very good picture that will please, with lots
of thrills and mystery. Moral tone okay and
it is suitable for Sunday. City of 15,000. Ad-
mission 10-25. Jake Jones, Cozy Theatre
(600 seats), Shawnee, Oklahoma.

RED LIGHTS. (6,841 feet). Star cast. One
of the best mystery stories I have ever seen
or played. Excellent print. I believe that
no one should go wrong on it. Draw fair
class of people in town of 2,000. H. W.
Rible, Mayfield Theatre (250 seats), May-
field, California.

RED LIGHTS. (6,841 feet). Star cast. Had
good drawing power and brought good at-
tendance. Some people said it was great,
others said that it was just clever hokum.
City of 110,000. Admission 10-20. Al. C. Wer-
ner, Royal Theatre, Reading, Pennsylvania.

RENO. (7 reels). Star cast. Here is one
that you would think would go over when
you looked at the advertising matter that is
available and with the press book, but the
picture is not there. Had a fairly good
sized crowd on this but heard many com-
plaints. A. Mitchell, Dixie Theatre, Russell-
ville, Kentucky.

RENO. (7 reels). Star cast. Rupert Hughes
best story so far to my estimation. Look the
fifth reel over if you have a local board of
censors. Draw fair class in town of 2,000.
H. W. Rible, Mayfield Theatre (250 seats),
Mayfield, California.

SHERLOCK HOLMES. (8,000 feet). Star,
John Barrymore. About two thousand feet too
long. Was fairly interesting but fell flat
second night, film in good condition. Moral
tone good and it is suitable for Sunday. Had
poor attendance. Draw all classes in town
of 600. Admission 10-20-30. H. W. Batchelder,
Gait Theatre, Gait, California.

SIN FLOOD. (6,500 feet). Star cast. A fair

Released June 22, 1924 — Now Booking

jois Wilson t

'{Another Scandal

Cosmo Hamilton's

latest and greatest novel —
3n C.°ti. Griffith Production

produced by

Tilford Cinema Corpnr*

j01 H0DK1NS0N Mease

388

MOVING PICTURE WORLD

May 24, 1924

program picture. A splendid cast. Received
no criticisms nor did we receive comments.
An unusual flood scene In this. Moral tone
okay and it is suitable for Sunday. Had poor
attendance. Draw rural and small town
class in town of 286. Admission 10-25. R. K.
Russell, Legion Theatre (136 seats), Cushlng
Iowa.

SIX DAYS. (8,010 feet). Star cast. A real
picture that pleased all. Did not make any
money due to the fact that I paid too much
for film. Good photography and acting.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw all classes
in town of 4,200. Admission 10-15-25-30. W. E.
Greenwood, New Star Theatre (471 seats),
Union City, Pennsylvania.

SIX DAYS. (8,010 feet). Star, Corinne
Griffith. Very well acted picture. Seemed to
please everyone. A good box office attraction
owing to name and author. Had good attend-
ance. Draw mixed class in town of 1,800.
Admission twenty-five cents. Fred S. Wide-
nor. Opera House (492 seats), Belvidere. New
Jersey.

SIX DAYS. (8,010 feet). Star, Corrinne
Griffith. One of the best pictures I have ever
run. Although I didn't get much of a crowd
it was no fault of the picture. Moral tone
okay and it is suitable for Sunday. Had fair
attendance. Draw general class in town of
800. Admission 10-30. Frank G. Leal, Deal
Theatre (246 seats), Irvington, California.

SLAVE OK DESIRE. (7 reels). Star cast.
Rotten! Took five reels to spin a plot which
was as thin as paper. Have been running
Goldwyn pictures for four years and this
was absolutely the worst picture we have
run. Small town exhibitor will do well to
refuse to contract for this feature along with
the other Goldwyn features. Not suitable
for Sunday. Had fair attendance. Draw
Pennsylvania Dutch class in town of 1,401.
Admission 10-22. Reginald Helffrich, North-
ampton Street Theatre (225 seats), Bath,
Pennsylvania.

SLAVE OF DESIRE. (7 reels). Star cast.
The better class of people will like this one.
Had good attendance, in spite of cold wind.
Good print, excellent photography. Best
suited for mid-week run. Draw fair class in
town of 2,000. H. W. Rible, Mayfield Thea-
tre (250 seats), Mayfield, California.

SOULS FOK SALE. (7,864 feet). Star cast.
Good drawing card and will please majority.
However, not a big special but better than
"Hollywood." Moral tone okay. Had good
attendance. Draw railroad class in town of
3,500. Admission 10-25, 15-30. Wilcox and
Witt, Strand Theatre, Irvin, Kentucky.

SPOILERS. (8,020 feet). Star, Milton
Sills. Good feature. Pleased one hundred
per cent. Would suggest booking to every-
one. Do not be afraid to recommend to all
of your patrons. Moral tone good but it is
not suitable for Sunday. Had good attend-
ance. Draw mixed class in town of 1,800.
Admission twenty-five cents. Fred S.
Widenor, Opera House (492 seats), Belvi-
dere, New Jersey.

SPOILERS. (9 reels). Star, Milton Sills.
Good, fair business at ten and thirty-five
cents. The old "Spoilers" and a reissue had
been shown here. Good comments. M. J.
Fauver, Broadway Theatre, Brooklyn, Iowa.

Sennett's "Find"

"A Tip: Mack Sennett's latest comedy
find, Harry Langdon, is one of the best
comedians on the screen at the present
time.

'I have played 'Picking Peaches' and
'Shanghaied Lovers' and both are ex-
ceptionally good.

"I have seen 'Smile Please' and 'Flick-
ering Youth' in the exchange and I
would say that anyone who is not play-
ing this series of comedies is missing one
of the best bets in the comedy line." —
H. W. Rible, Mayfield Theatre, May-
field, California.

STEADFAST HEART. (7 reels). Star,
Marguerite Courtot. Just fair, nothing to
brag about, ordinary program picture, too
long, it drags. Moral tone good and it la
suitable for Sunday. Had fair attendance.
Draw best class In the world from U. S.
Veterans' Hospital No. 55, Veterans of the
World War. Admission 10-40. Adolph Schutz,
Fort Bayard Theatre (300 seats), Fort Bay-
ard, New Mexico.

STEADFAST HEART. (7 reels). Star cast
Personally I can t say much for this one,
but the people seemed to like It, so I sup-
pose it's okay. Suitable for Sunday. Draw
fair class in town of 2,000. H. W. Rible, May-
field Theatre (250 seats), Mayfield, Cali-
fornia.

STEADFAST HEART. (7 reels). Star cast.
A very fine picture. Well liked by all; some
wonderful acting and a big wholesome story
that will not fail to please. Moral tone fine
and It is suitable for Sunday. Had good at-
tendance. Draw mixed class in town of 8,000.
Admission 10-30. Ned Pedigo. Pollard Thea-
tre (800 seats), Guthrie, Oklahoma.

STRANGER'S HA\<lLEf. (8,531 feet).
Star cast. Did not take well here, it is no
special but as good as the average picture
released nowadays. Condition of film fair.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw working
class in town of 2,800. Admission 15-25, 20-
30. David W. Strayer, Mt. Joy Theatre (250
seats), Mt. Joy, Pennsylvania.

THREE WEEKS. (7,540 feet). Star cast.
One of the best pictures we have ever
played. Audiences were enthused over pro-
duction. A tremendous box office hit. Aileen
Pringle in our opinion is not eclipsed by
any feminine star. Her work superb. Book
it, boost it. Moral tone pleasing and it is
suitable for Sunday. Had capacity attend-
ance. Draw high class in city of 250,000. Ad-
mission 10-25-40. S. Charninsky, Capitol
Theatre (1,044 seats), Dallas, Texas.

THREE WISE FOOLS. (6.946 feet). Star
cast. One hundred percent entertainment.
Splendid acting. Good photography and di-
rection. Miss Boardman is a wonderful and
beautiful actress. Everybody said fine and
so do we. Moral tone good and It is suitable
for Sunday. Had fair attendance. Draw!
farmers and business people In town of 2,200.
Admission 10-25. A. F. Jenkins, Community
Theatre (491 seats). David City, Nebraska.

I NDBR THE RED KOIIE. (12 reels). Star,

Alma Rubens. Played two nights. A lot Of
good money spent on a very poor story.
Patrons were not plased with this one. We
received an A-l print on this feature from
Goldwyn. Moral tone good. Attendance, good
first night, poor second. Draw better class
in town of 4,500. Admission 10-16. C. A.
Anglemlre, "Y" Theatre (403 seats), Nazareth,
Pennsylvania.

UNSEEING EYES. (8,500 feet). Star, Lionel
Barrymore. Good northern melodrama. Moral
tone good but it is not suitable for Sunday.
Had average attendance. Draw all classes
in town of 2,000. Admission fifteen cents.
J. H. Fetly, Red Wing Theatre (300 seats),
Laurel, Maryland.

WILD OK A.\«;ES. (7 reels). Star cast.
Much like "Tolable David." Good stuff, but
did only a fair business. Had fair attend-
ance. Draw mixed class in city of 10,000.
Admission twenty-five cents. Albert Nadeau.
Bluebird Theatre (750 seats), Anaconda.
Montana.

Hodkinson

CRITICAL AGE. (4,500 feet). Star, Pauline
Garon. Had very good comments on this
one from those that saw It. However, those
that didn't see it were in the majority so
the result was below the average. City of
110,000. Admission 10-20. Al. C. Werner,
Royal Theatre, Reading, Pennsylvania.

DaUVDP FOOL. (5,800 feet). Star, Wally
Van. A good picture of the race thrill kind.
Lively, comedy excellent, especially appeals
to Saturday night crowds in city of 12,000.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Admission 10-
30. Walter Walker, Avalon Theatre (1,430
seats), Grand Junction, Colorado.

DOLLAR DEVILS. (5,600 feet). Star cast.
A rural comedy drama directed by the man
who helped make Charles Ray famous, how-
ever, he lacked actors. Fair program offer-
ing. Moral tone good but it is rather weak
for Sunday. Had small attendance. Draw
neighborhood class in city of 80,000. Ad-
mission 10-15. M. F. Meade, Olive Theatre
(450 seats), St. Joseph, Missouri.

GRAY DAWN. (5,600 feet). Star cast. For
us, absolutely no good. Thought we were
getting an average program picture but it
is not even that. Pleased practically no one.
Exchange should stop such a picture. Had
poor attendance. Draw small town class
in town of 900. Admission 15-25. Mrs. E. M.
Reitz, Dreamland Theatre (200 seats), Elk
Lick, Pennsylvania.

HEADLESS HOUSEMAN. (6,000 feet). Star,
Will Rogers. About the worst picture we
have run this year. Nothing to it. Quite
a number got up and walked out. This is
the kind of picture that is expensive if the
exchange would give it to you. Will knock
your house for weeks to come. The director
mixed the old Dutch with the "Buck and
Wing" dancers of the south. If you show this
one, hide under the house till the fun is over.
Town of 1,200. Admission 10-25. Rialto Thea-
tre, Lecompte, Louisiana.

HEADLESS HORSEMAN. (6,000 feet).
Star, Will Rogers. Not near as good as "Rip
Van Winkle," a picture along the same lines
which was well liked here. Seems well pro-
duced, but for some reason was not popular.
You can fine a better buy than this. Had
good attendance. Mrs. E. M. Reltz, Dream-
land Theatre, Elk Lick, Pennsylvania.

MICHAEL O'HALLORAN. (7,600 feet). Star
cast. This is a good program picture and
was enjoyed by everybody. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw general class In town of
3,600. Admission 10-20. William A. Clark, Sr.,
Castle Theatre (400 seats), Havana, Illinois.

MYSTERIOUS RIDER. (5,600 feet). Star
cast. This picture will be disappointing to
those who have read the book, the rest will
like it. A program picture which you can
safely book at a program price. It is not
worth more. Had good attendance. Draw
small town class in town of 900. Admission
15-25, regular. Mrs. E. M. Reltz, Dreamland
Theatre (200 seats), Elk Lick, Pennsylvania.

NIGHT HAWK. Star cast. Good. Weather
bad so did not break even. George Scott,
Palace Theatre, Trinidad, Colorado.

Released July 20,

1924— Now Booking

Helene
Chadwick

HER OWN
FREE WILL

fi> HODKINSON RELEASE

ffci _ Seifon ITO-19J5 Tlum fir.t Bun IWw

May 24, 1924

MOVING PICTURE WORLD

389

SIGHT HAWK. Star, Harry Carey. A
very good western but Carey is dead here as
a drawing card. Getting too old, the young-
sters say, and not enough "fire" in his act-
ing. This is the best we have seen of
him tor a long while. Perhaps the change
did him good. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw all classes in town of 3,500. Admission
10-28. S. Spicer, Miami Theatre (450 seats),
Franklin, Ohio.

NIGHT HAWK. Star, Harry Carey. A good
western picture with lots in it. If Carey
holds down to good western stories, he will
always deliver. Moral tone good and it is
suitable for Sunday. Had fair attendance.
Draw general class in town of 3,600. Admis-
sion 10-20. William A. Clark, Sr., Castle
Theatre (400 seats), Havana, Illinois.

PURITAN PASSIONS. (6.000 feet). Star,
Glenn Hunter. A good picture, not. No head,
tail or middle to it. An acid print that leaves
a dark taste in the mouth. All kicks. No
praise it won't make either friends or money
for you. Hodkinson lay off of this class of
crockery. Moral tone punk and it is not
fit for a rainy day. Had poor attendance.
Draw general class in town of 1,200. Ad-
mission 15-25. E. N. Prescott, Prescott Thea-
tre (250 seats), Union, Maine.

RAPIDSj (4,900 feet). Star, Harry Morey.
A good picture good enough for anybody.
Has a baby in it that is worth looking at
to watch her act. Suitable for Sunday. Had
good attendance. Draw working class in city
of 135,000. Admission 10-20. Favorite Theatre
(187 seats), Piqua, Ohio.

RAPIDS. (4,900 feet). Star cast. A good
program picture that pleased all our patrons
and received splendid comments. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw all classes in town
of 3.500. Admission 10-28. S. Spicer, Miami
Theatre (450 seats), Franklin, Ohio.

RIP VAN WINKLE.. (6,000 feet). Star cast.
A picture that will please both young and
old. They will eat it up like comedy. Based
on Washington Irving's classic and pulled a
fine business for me. Moral tone good and
it is suitable for Sunday. Had good attend-
ance. Draw general class in town of 1,200.
Admission 15-25. E. N. Prescott, Prescott
Theatre (250 seats), Union, Maine.

SECOND FIDDLE. (5,810 feet). Star,
Glenn Hunter. Fair picture but we have
failed to do any business with the Hodkin-
son product. Maybe their new stuff will go
over. Business is very slow on account of
the backward Spring and a bunch of bone-
head congressmen. Moral tone alright. Suit-
able for Sunday. Had very poor attendance.
Draw general class in town of 3,600. Ad-
mission 10-20. William A. Clark, Castle
Theatre (400 seats), Havana, Illinois.

Metro

BOY OF FLANDERS. (7,018 feet). Star,
Jackie Coogan. Good feature. Rental too high
for small town. Margin of profit so small.
Will never book Coogan again at such a
figure. Will watch out that I get some chance
to make a reasonable profit. Metro rentals
are too high. Could have used some other
picture from another firm and had a decent
profit. Mrs. J. B. Travelle, Elite Theatre,
Placerville, California.

BOY OF FLANDERS. (7,018 feet). Star,
Jackie Coogan. Not such a much, from a pro-
duction standpoint it is great, but why not
present Jackie in real American productions
that the public want to see him in. Moral
tone okay and it is suitable for Sunday. Had
fair attendance. Al. Hamilton, Rialto Thea-
tre, South Norwalk, Connecticut.

BROADWAY ROSE. (7,277 feet). Star cast.
Good picture but did not draw. Draw all
classes in town of 1,500. Admission 10-25. H.
Lloyd, Colonial Theatre (400 seats), Post,
Texas.

EAGLE'S FEATHERo (6,500 feet). Star.
Mary Alden. Here is a western out of the or-
dinary, a picture with plenty of pep and ac-
tion, with a good story. Give us more like it.
While attendance was light the picture
pleased. Draw neighborhood class in city
of 77,0»0. Admission 10-20. William A. Leucht
Jr., Savoy Theatre (475 seats), St. Joseph,
Missouri.

Never Again!

"Van!— We're not from Mt. Joy, Penn-
sylvania (May third issue, among the

ture any audience will enjoy. Good print.
Moral tone okay and it is suitable for Sun-
day. Had fair attendance. Draw mixed class
in town of 4,000. Admission 10-25-35. Thomas
L. Barnett, Finn's Theatre (600 seats), Jew-
ett City, Connecticut.

comedies). Ill forgive you bu^ how
can the Mount Joy exhib. do it? Ha!
Ha !" — R. K. Russell, Legion Theatre,
Cushing, Iowa.

My error ! Sorry ! Forgive it, both
of you. Thank 'ye.

EAGLE'S FEATHER. (6,500 feet). Star
cast. Good clean western. Peculiar story with
rotten weak plot. Will please "western" fans,
as this class of people haven't much brains
anyhow. Moral tone fair but it is hardly
suitable for Sunday. Had fair attendance.
B. A. Aughinbaugh, School Theatre, Lewis-
town, Ohio.

FAMOUS MRS. FAIR. (7,000 feet). Star
cast. A picture that pleased. Well acted.
Print in poor shape. Moral tone good and
it is suitable for Sunday. Had good attend-
ance. Draw all classes in town of 1,500. Ad-
mission 10-20. W. M. Ward, Orpheum Thea-
tre (400 seats), Santa Rita, New Mexico.

FASHION ROW. (7,300 feet). Star, Mae
Murray. One of the best Mae Murray ever
made. Will please the Murray fans. Suitable
for Sunday. Had fair attendance. Draw small
town class in town of 6,000. Admission 10-30.
L. O. Davis, Virginia Theatre (600 seats),
Hazard, Kentucky.

FASHION ROW. (7,300 feet). Star, Mae
Murray. A real good picture taking it all the
way through but can't say very much for Mae
Murray alone. Moral tone good and it is
suitable for Sunday. Had good attendance.
Town of three thousand. Admission 15-30. L.
P. Grimm, Olympia Theatre, Floydada, Texas.

FOOL'S AWAKENING. (5,763 feet). Star,
Enid Bennett. Fair and will please as the
average program, but is not a special. Don't
pay too much for this. Draw small town
class in town of 6,000. Admission 10-30. L. O.
Davis, Virginia Theatre (600 seats), Hazard,
Kentucky.

FRENCH DOLL. (7,028 feet). Star, Mae
Murray. Keep off unless your patrons are in
love with Mae Murray. Don't touch it. Bought
it for three days, Thursday, Friday and Sat-
urday. Ran it and lost money. People left
before show was over. No more Murray's
for me. This was the first and the last. Moral
tone no good and it is not suitable for Sun-
day or any other day. Had bad attendance.
Draw working class in town of 6,000. Ad-
mission 15-30, tax included. R. Peronnet,
Tujunga Valley (300 seats), Tujunga, Cali-
fornia.

HALF A DOLLAR BILL. (5,700 feet). Star
cast. A very good picture. Better than many
so called specials. Moral tone okay and it is ■
suitable for Sunday. City of 15,000. Admission
10-25. Jake Jones, Cozy Theatre (600 seats),
Shawnee, Oklahoma.

HALF A DOLLAR BILL. (5,700 feet). Star,
Anna Q. Nilsson. A very good picture full of
heart interest all the way through. The act-
ing of the little boy, adopted by the old sea
captain is especially good. The kind of pic-

HEART BANDIT. (4,900 feet). Star, Viola
Dana. I think this is one of the best Dana
pictures I ever played. Nothing to rave over
but a picture that will satisfy anywhere be-
cause it has an interesting little story full of
both pathos and comedy. Moral tone fine and
it is suitable for Sunday. Had fair attend-
ance. Draw mixed class in town of 3,500.
Admission 10-25-35. T. L. Barnett, Finn's
Theatre (600 seats), Jewett City, Connecticut.

HEARTS AFLAME. (8,110 feet). Star cast.
An old picture but in good condition and
extra good entertainment. Many favorable
comments. Said they could feel the heat In
fire scenes. Moral tone good and it is suit-
able for Sunday. Had good attendance. Draw
all classes in town of 600. Admission 10-20-
30. H. W. Batchelder, Gait Theatre, Gait,
California.

HELD TO ANSWER. (5,601 feet). Star,
House Peters. Fair entertainment, but not a
box office title and hard to get them in.
Pleased the few that came, but they did
not talk about it as it dropped doiwn Ion
second night of a two day run. Moral tone
good and it is suitable for Sunday. Had poor
attendance. Draw better class in town of 2,-
900. Admission 10-15-28-33. A. E. Andrews,
Opera House (500 seats), Emporium, Penn-
sylvania.

JAZZMANIA. (8 reels). Star, Mae Murray.
Picture drew well, but did not please audi-
ence. Mae Murray too affected. Poor story.
Moral tone good. Had good attendance. Draw
all classes in town of 1,500. Admission 10-20.
W. M. Ward, Orpheum Theatre (400 seats),
Santa Rita, New Mexico.

LONG LIVE THE KING. (9,364 feet). Star,
Jackie Coogan. While this is the most pre-
tentious picture, Jackie has ever appeared in,
it is not the best. However, it drew well and
pleased about ninety percent. Moral tone ex-
cellent and it is suitable for Sunday. Had
average attendance. Draw neighborhood class
in city of 80,000. Admission 10-15. M. F.
Meade, Olive Theatre (450 seats), St. Joseph,
Missouri.

LONG LIVE THE KING. (9,364 feet). Star,
Jackie Coogan. Business just fair on this.
All wrong for Coogan. He belongs in kid pic-
tures. No spontaneity whatever. Jackie acta
conscious of director every minute. Most of
our patrons were disappointed. As a card,
nothing like "Circus Days." Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw very mixed class in town of
3,000. Admission 10-25-30. J. J. Wood, Red-
ding, California.

LONG LIVE THE KING. (9,364 feet). Star,
Jackie Coogan. A lavish production from all
angles, pleased the kids one hundred per
cent. Will not register as strong at the box
office as some of his others but I would give
it average entertainment, advertising brought
fair business. Had fair attendance. A. E.
Andrews, Opera Houpe (500 seats)/, Em-
porium, Pennsylvania.

LONG LIVE THE KING. (9,364 feet). Star,
Jackie Coogan. "Long Dive the King" may be
a wonderful picture and Jackie Coogan a

HUNT STROM BER.&
& CHARLES

Coming Soon

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"^ttie Siren
of Seville^

Stayby HH.VAN WH-Dirededk/ JEROME ST0RM--^

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I^aVaVaVAVAW

I^avavavavaV HOD I

390

MOVING PICTURE WORLD

May 24, 1924

great star but the print I got was cut so
much that our patrons walked out and did
not like it. They can keep all the million
dollar pictures so far as I am concerned.
Jackie Coogan liked better in rags. Am
anxious to find out what kind of pictures
«ind promises they have for 1925. City of 15,-
000. Admission 10-25. Jake Jones, Cozy Thea-
tre (600 seats), Shawnee. Oklahoma.

NOISE IN NEWBORO. (5,300 feet). Star,
Viola Dana. A corking good comedy of a
lieht type that pleased well for us. Opposi-
tion from a pair of rather large Carnivals
prevented any business. Moral tone okay and
it is suitable for Sunday. Had poor attend-
ance. Draw all classes in city of 14,000. Ad-
mission 10-25, 10-35. E. W. Collins, Grand
Theatre (700 seats), Jonesboro, Arkansas.

OUR HOSPITALITY. (6,220 feet). Star, Bus-
ter Keaton. A snapping good one. Laugh
from start to end. If you buy this one you
will find it to be a knockout. Had good at-
tendance. Town of three thousand. Admission
15-30. L P. Grimm, Olympic Theatre, Floy-
dada, Texas.

OUR HOSPITALITY. (6,220 feet). Star,
Buster Keaton. Best Keaton comedy yet.
Everybody here got the kick out of it.
Pleases majority in this town. It makes
money to play a comedy feature once in a
while. They like it. You can't go wrong with
this one. It's a side split comedy. Moral tone
okay and it Is suitable for Sunday. Had large
attendance. Draw working class in town of
6,000. Admission 15-30, tax included. R. Per-
onnet, Tujunga Valley (300 seats), Tujunga,
California.

SCARAMOUCHE. (9,600 feet). Star cast.
The writer regards this as the best picture
he has ever seen, from a standpoint of
technique. Ramon Novarro rises to superb
heights. The production is truly magnificent.
Disappointing at the box office but a picture
of which the industry has a right to feel
proud. Moral tone good and it Is suitable for
Sunday. Had fair attendance. Draw all classes
in city of 14,000. Admission 10-25, 10-35. E.
W. Collins, Grand Theatre (700 seats), Jones-
boro, Arkansas.

SCARAMOUCHE. (9,600 feet). Star, Ramon
Novarro. Did very good as we bought this
at a live and let live price. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw all classes in town of 3,000.
Admission 10-30. A. C. Gordon, Star Thea-
tre (450 seats), Weiser, Idaho.

SHOOTING OP DAN McGREW. (6,318
feet). Star cast. One of, if not the best pic-
tures we have yet shown. Moral tone fine
and it is suitable for Sunday. Attendance, one
hundred percent. Draw all classes, in city of
12,000. Admission 10-20-30. James Zartaludes,
Victorian Theatre (1,200 seats), Sapulpa,
Oklahoma.

SHOOTING OF DAN McGREW. (6,318
feet). Star, Barbara LaMarr. Paid top
money for this one, but more than paid the
difference in increased attendance. Many
favorable comments. Some of the most beau-
tiful snow scenes to reach the screen. They
seem to be different. Miss LaMarr makes
an ideal "The Lady Known as Lou." Moral
tone just fair and it Is not suitable for Sun-
day. Had good attendance. Draw farmers
in town of 2,000. Admission 10-35. P. A.
Preddy, Elaine Theatre (374 seats), Sinton,
Texas.

SOCIAL CODE. (5 reels). Star, Viola Dana.
Just an ordinary program offering, Viola

No Danger

H. W. Rible, Mayfield Theatre, May-
field, California, says that reports sent
from there are guaranteed to be free
from germs of hoof-and-mouth disease.

Read 'em and reap !

Dana does not mean anything to us she has
seen better days, they try to make too many
pictures with this star. Moral tone okay
and it is suitable for Sunday. Had poor at-
tendance. Draw better class in town of 2,-
900. Admission 10-15-28-33. A. E. Andrews,
Opera House (500 seats), Emporium, Penn-
sylvania.

STRANGERS OF THE NIGHT. (8,631 feet).
Star cast. Really the best picture we have
seen in four years which did not pretend
to be a spectacular special. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. B. A. Aughinbaugh, School Thea-
tre, Dewiston, Ohio.

SUCCESS. (7,000 feet). Star cast. Lay off
of this one if you want any success. Played
to the poorest attendance we have had for
some time. Picture no good. People walked
out on this one. Pictures like this kill the
business. Moral tone poor and it is not suit-
able for Sunday. Had poor attendance. Draw
neighborhood class in city of 77,000. Admis-
sion 10-20. William A. Deucht Jr., Savoy
Theatre (476 seats), St. Joseph, Missouri.

THERE ARE NO VILLIANS. (6 reels)
Star, Viola Dana. This is one where Viola
fell down. It is worthless. The people
walked out before the end. Don't book it.
Moral tone good and it is suitable for Sun-
day. Attendance, no good. Draw all classes
in town of 750. Admission 15-30. George J.
Mahowald, Alhambra Theatre (250 seats),
Garrison, North Dakota.

THREE AGES. (6,600 feet). Star, Buster
Keaton. Patrons Just simply can't see fea-
ture comedies from anyone- *ut Lloyd. Per-
sonally we thought it pretty good, but what's
our opinion compared to the patrons. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw neighborhood class
in city of 65,000. Admission 10-20. S. H.
Borisky, American Theatre, Chattanooga,
Tennessee.

THREE AGES. (5,500 feet). Star, Buster
Keaton. So badly mixed up it was hard to get
the hang of it during first half of show.
Funny In spots when you get on to it. Moral
tone good and it is suitable for Sunday. Had
fair attendance. B. A. Aughinbaugh, School
Theatre, Lewistown, Ohio.

TRAILING AFRICAN WILD ANIMALS.

(6 reels). Star cast. Should tie in to schools
on this one. Good picture with thrills. Ad-
vertising regular. Moral tone good and it is
■suitable for Sunday. Had fair attendance.
Draw small town and farmer class in town
of 450. Admission 10-25, 15-35. A. F.
Thomas, Pastime Theatre (350 seats), Al-
myra, Arkansas.

TRIFLING WOMEN. (9 reels). Star cast.
A fine picture. Not suitable for Sunday nor
for small towns. Pleased all. Played two
days. Title does not seem to draw. Moral
tone good. Had extra good attendance.
Draw all classes in town of 1,800. Admission
15-20, 15-25. Miss Zelma Campbell, Colonial
Theatre (460 seats), Moulton, Iowa.

TRIFLING WOMEN. reels). Star cast.

Very fine production. Pleased eighty-five per
cent. Moral tone good and it is suitable for
Sunday. Had fair attendance. Draw all
classes in town of 2,000. Admission fifteen
cents. J. H. Fetty, Red Wing Theatre (300
seats), Laurel, Maryland.

TRIFLING WOMEN. (9 reels). Star cast.
Not the best thing Ingram ever made by a
long shot. Lewis Stone did good work but
the story was weak. A good picture but no
special. Moral tone good and it is suitable
for Sunday. Had fair attendance. B. A
Aughinbaugh, School Theatre, Lewistown,
Ohio.

TRIFLING WOMEN. (9 reels). Star cast.
Will please majority. Good setting, acting
and direction, fine. Bought it for Sunday and
Monday, Sunday had big storm, no power and
no show, so ran only on Monday. Usually
a poor night. Packed them to capacity. Buy
it. Moral tone good and it is suitable for
Sunday . Had large attendance. Draw work-
ing class in town of 6,000. Admission 15-S0,
tax included. R. Peronnet, Tujunga Valley
(300 seats), Tujunga, California.

UNINVITED GUEST. (6,145 feet). Star
cast. One of the best of the year. Techni-
color and undersea pictures fine. Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw high farm class in town
of 5,000. Admission 10-25. E. Lee Dye, Olym-
pic Theatre (441 seats), Plainview, Texas.

WHITE SISTER. (14 reels). Star, Lillian
Gish. One of the best pictures this year.
Everyone spoke well of it. Enjoyed It my-
self. Story great, direction fine and settings
wonderful. Besides Metro did not take the
shirt off my back to pay for it. By all
means play It. Draw common, everyday
Americans in town of 1,800. Admission 10-
30. R. Keehn, Keehn Theatre (250 seats),
Lebanon, Oregon.

WHITE SISTER. (10,400 feet). Star, Lillian
Gish. Beautiful production that beggars
description. Wonderful story with perfect
direction. Lightings and scenic composition
beautiful. All taken in Italy and true to
locality. Moral tone fine and It Is the best
picture yet that is suitable for Sunday. Had
excellent attendance. Draw all classes In
city of 12,000. Admission 10-20-30. James
Zartaludes, Victorian Theatre (1,200 seats),
Sapulpa, Oklahoma.

WOMAN WHO GIVE. (7,500 feet). Star
cast. A good production in every respect.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw high farm
class in town of 6,000. Admission 10-25. E.
Lee Dye, Olympic Theatre (441 seats), Plain-
view, Texas.

Paramount

ABOVE ALL LAW. (5 reels). Star cast. An
elaborate picture of foreign production. No
comments. It is time for the producers to
realize that our native born theatre goers
do not care for foreign made pictures. Moral
tone okay and it Is suitable for Sunday. At-
tendance, very few. Draw rural class In town
of 900. Admission 15-25. Columbia Theatre
(250 seats), Columbia, North Carolina.

BIG BROTHER. (7,080 feet). Star cast.
This is a good picture but it is not a busi-
ness getter. If you want to make money on
it you sure will have to hustle. It pleased
part of my people but lots of them did not
like it because it was a slum picture. Too
many slum pictures lately. Moral tone okay
and It is suitable for Sunday. Had bad at-
tendance. Draw all classes in town of 3,500.
Admission 10-33. M. W. Larmour, National
Theatre (460 seats), Graham, Texas.

BLOOD AND SAND. (7,235 feet). Star,
Rudolph Valentino. Just a fair picture, was
disappointed although it drew big for us and
picture pleased seventy-five percent. Draw
all classes In town of 550. Admission 16-16.
F. S. Schofield, Mystic Theatre, Weld, Maine.

BRIDE'S PLAY. (6.476 feet). Star, Marlon
Davies. Not so good. It has the usual beau-
tiful settings as In her other plays but the
story Is very poor and was not liked at all
by the few that saw it. Moral tone good
and It Is suitable for Sunday. Attendance,
poor due to Lent. Draw better class In
town of 4,500. Admission 10-16. C. A Angle-
mire, "Y" Theatre (403 seats), Nazareth,
Pennsylvania.

oJnnounciiyf

>7/feWISE VIRGIN

STARRING

Patsq Ruth Miller &-Matt Moore

AN ELMER. HA&niS-

SPECIAL PRODUCTION
-for

H00KINS0N RELEASE

May 24, 1924

MOVING PICTURE WORLD

> 391

Pathe

SAFETY LAST. (6.400 feet). Star, Harold
Lloyd. Good picture but only pleased about
sixty-five per cent. Harold climbs the high
building, I pay the high rental. Harold comes
out on top, I come out at the bottom (at
the box office). Moral tone good and it is
suitable for Sunday. Had good attendance.
E. D. Wuchow, Hub Theatre, Gaylord, Minne-
sota.

SAFETY LAST. (6.400 feet). Star, Harold
Lloyd. Lloyd's best picture. A genuine
thriller and hair raiser. No mistake can
be made in booking this one. Our patrons
went mad with roaring. Never has been
such a storm of laughter in a theatre in
Switzerland. Had record attendance. Draw
all classes in city of 250,000. John Sutz,
Bellevue Theatre, Zurich, Switzerland.

Preferred

MOTHERS-IN-LAW. (6,725 feet). Star cast.
It was a shame that I had to run this on
Good Friday. This picture was worthy of
a packed house. I think it is a wonderful
production introducing in a clever way the
mostly unheard of mother-in-law theme.
Moral tone okay and it is suitable for Sun-
day. Had poor attendance. Draw mixed class
in town of 3,500. Admission 10-25-35. T. L
Barnett, Finn's Theatre (600 seats), Jewett
City, Connecticut.

VIRGINIAN. (8,010 feet). Star cast. One
real picture. One that goes over with a bang.
Moral tone very good and it is suitable for
Sunday. Had big attendance. Jack Hoeffler,
Orpheum Theatre, Quincy, Illinois.

United Artists

ROSITA. (8,800 feet). Star, Mary Pickford.
Not for our Mary, these Spanish dancer roles.
Our people want her in her child roles, and
I do not blame them. Nor do I blame Mary
for her ambitions to do "Dorothy Vernon"
or "Juliet," but these should be alternated
with her marvelous child presentations.
Moral tone very good and it is suitable for
Sunday. Had very good attendance. Draw very
mixed class in town of 3,000. Admission 10-
25-30. J. J. Wood, Redding Theatre (750
seats). Redding, California.

TESS OF THE STORM COUNTRY. (10

reels). Star, Mary Pickford. Everyone was
delighted with this picture. It is really won-
derful how Mary holds out as the people's
favorite in pictures. No near competition.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. B. A. Aughinbaugh,
School Theatre, Lewiston, Ohio.

TESS OF THE STORM COUNTRY. (10
reels). Star, Mary Pickford. Good picture
just did fair business. Moral tone fair and
It is suitable for Sunday. Had fair attend-
ance. Draw all classes in town of 3,000. Ad-
mission 10-30. A. C. Gordon, Star Theatre
(450 seats), Weiser, Idaho.

Universal

ABYSMAL BRUTE. (8 reels). Star, Regi-
nald Denny. A good feature worth while
showing. Plenty of action. Pleased ninety-
five percent. It's one of Universal's big ones.
Had poor print. Moral tone okay but it is
not suitable for Sunday. Had good attend-
ance. Draw coal miners in town of 1,365.
Admission 10-20. Vanzo & Kopuster, Eagle
Theatre (300 seats), Livingston, Illinois.

ACQUITTAL. (6,523 feet). Star cast. A pic-
ture that pleased some but did not have a
good turnout. Moral tone good and it is
suitable for Sunday. Had poor attendance.
Draw all classes In town of 1,500. Admission
10-20. W. M. Ward, Orpheum Theatre (400
seats), Santa Rita, New Mexico.

The dependable .Straight From
the Shoulder tips come from high-
class, thinking men and women.
It's a crowd worth being with.
JOIN IN.

the whole length of the picture to do noth-
ing but act. Crazy. Walter Odom, Dixie
Theatre, Durant, Mississippi.

CHAPTER IN HER LIFE. (6,300 feet).
Star cast. About the worst mess of junk I
ever ran. Everyone kicked about it and
you couldn't blame them. * Absolutely rot-
ten. Keep away from it. Moral tone okay and
it is suitable for Sunday. Had fair attend-
ance. Draw mixed class in town of 4.000. Ad-
mission 10-25-35. Thomas L. Barnett, Finn's
Theatre (600 seats). Jewett City, Connecti-
cut.

DARLING OF NEW YORK. (6,260 feet).
Star, Baby Peggy. Some picture. Pleased
all of them. Drew from all classes in town
of 1,500. Print okay. Moral tone very good
and it is suitable for Sunday. Had good at-
tendance. Draw all classes in town of 1,500.
Admission 10-20. W. M. Ward, Orpheum
Theatre (400 seats), Sante Rita, New Mexico.

DARLING OF NEW YORK- (6,260 feet).
Star, Baby Peggy. Great picture. Drew well.
Moral tone good and it is suitable for Sun-
day. Had great attendance. Draw farmers
and town class in town of 3,500. Admission
10-25. G. A. Peterson, Lyric Theatre (250
seats), Sayre, Oklahoma.

DEAD GAME. (4,819 feet). Star, Hoot Gib-
son. The best Hoot Gibson has made so far.
Draw all classes in town of 1,500. Admission
10-25. H. Lloyd, Colonial Theatre (400 seats),
Post, Texas.

GHOST CHASER. Star. Hoot Gibson. Full
of kick and spirit. Good drawing card. Moral
tone good and it is suitable for Sunday. Had
fine attendance. Draw Pennsylvania Dutch
class in town of 1,401. Admission 10-22. Regi-
nald Helffrich, Northampton Street Theatre
(225 seats), Bath, Pennsylvania.

HUNTING BIG GAME IN AFRICA. (8

reels). No doubt this is the best animal pic-
ture made. Where did it make any money?
Book it, but buy it right. This picture has
played few theatres around our district, pos-
sibly because Universal is holding up the
price. Had poor attendance. Draw working
class in town of 4,000. Admission 15. Mitchell
Coney, I. O. O. F. Hall (230 seats), Green
Island, New York.

JACK OF CLUBS. (4,717 feet). Star, Her-
bert Rawlinson. An excellent comedy picture
which will please all classes. Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw railroad class and miners
in town of 3,000. Admission 10-35. Giles Mas-
ter, Strand Theatre (700 seats), Gallup, New
Mexico.

NIGHT MESSAGE. (4,591 feet). Star cast.
A good program picture; has some wonder-
ful storm scenes; not much drawing power.
Moral tone good and it is suitable for Sun-
day. Had poor attendance. Draw small
town class in town of 450. Admission 10-
25. Roy E. Cline, Osage Theatre (225 seats),
Osage, Oklahoma.

PHANTOM HORSEMAN. (4,399 feet). Star,
Jack Hoxie. A better than average western.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all class-
es in town of 3,500. Admission 10-28. S.
Spicer, Miami Theatre (450 seats), Franklin,
Ohio.

PRISONER. (5 reels). Star, Herbert Raw-
linson. Just ordinary program picture.
Can't boost it from my point of view. Not
suitable for Sunday. Had poor attendance.
Draw farmers and small town folks in small
town. Admission 10-20-30. H. W. Batchel-
der, Gait Theatre (175 seats), Gait, Cal-
ifornia.

tendance. Draw all classes from whites only
in town of 3,000. W. H. Odom, Pastime The-
atre (249 seats), Sanderville, Georgia.

RIDE FOR YOUR LIFE. (5,310 feet). Star,
Hoot Gibson. This was some better than
the boat stuff. Hoot has been trying to
pull. As a comedian Hoot is as much out
of place as any other plow boy. He has
about lost out with us. Suitable for Sun-
day. Had poor attendance. Draw general
class in town of 3.600. Admission 10-20.
Wiliam A. Clark, Sr., Castle Theatre (400
seats), Havana, Illinois.

SHOCK, (8,758 feet). Star. Lon Chaney.
Work of star very good; in fact, we have
never shown a poor Chaney picture. Patrons
have liked him since his work in "The Mir-
acle Man" and most of them turn out when-
ever we have one of his pictures. Work of
entire cast very good. Earthquake scenes
very realistic. If you haven't played it, do
so and advertise it strong. It will do all
you say for it. There is a very good press
book on this subject with a lot of advice
how to put it over. Use it. M. Oppenheimer,
Lafayette Theatre, New Orleans, Louisiana.

SHOOTIN' FOR LOVE. (5,160 feet). Star,
Hoot Gibson. One of Hoot Gibson's good
ones, and is a good program picture. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw small town class in
town of 450. Admission 10-25. Roy E. Cline,
Osage Theatre (225 seats), Osage, Oklahoma.

SPORTING YOUTH. (6,712 feet). Star,
Reginald Denny. In my opinion, one of the
finest pictures of the year. The kind that
make friends for a theatre. It's speed from
the first flash to the final fade-out and chock
full of laughs and thrills. Did splendid bus-
iness for two days. Moral tone good and it
is suitable for Sunday. Had good attend-
ance. Draw middle and high class in city
of 12,000. Admission 10-20, 10-30. C. B.
Hartwig, Antlers Theatre (500 seats), Hel-
ena, Montana.

THRILL CHASER. (5,196 feet). Star,
Hoot Gibson. A lot of bunk. It drew and
pleased our rather limited Gibson following.
Universal called this a special. Where do
they get it? Moral tone nothing wrong and
it may be suitable for Sunday. Attendance
disappointing. Draw neighborhood class In
city of 80,000. Admission 10-15. M. F.
Meade, Olive Theatre (450 seats), St. Jo-
seph, Missouri.

TOWN SCANDAL. (4,604 feet). Star,
Gladys Walton. Fine comedy drama; give
us some more like this. Moral tone good
and it is suitable for Sunday. Had poor at-
tendance. Roy E. Cline, Osage Theatre (225
seats), Osage, Oklahoma.

WHERE IS THIS WEST? Star, Jack
Hoxie. Very pleasing comedy drama. West-
ern with plenty of action. Moral tone okay
but it is not suitable for Sunday. Had good
attendance. Draw railroad class in town of
3,500. Admission 10-25, 15-30. Wilcox and
Witt, Strand Theatre, Irvin, Kenutcky.

Vitagraph

GYPSY PASSION. (5,601 feet). Star cast.
A fair picture of gypsy life with settings in
France. Scenery very good, plot gruesome.
Happy ending. Well produced. Moral tone
okay and it is suitable for Sunday. Had poor
attendance. Draw rural class in town of
800. Admission 10-25-33. J. D. Warnock,
Luna Theatre (350 seats), Battle Creek, Iowa.

LET NOT MAN PUT ASUNDER. (8 reels).
Star, Lou Tellegen. Very good picture.
Everyone pleased. Well done; a little slow.
One week to good business. Mora^ tone fair
but it is not suitable for Sunday. Draw all
classes in city of 35,000. Admission 25-35.
C. D. Buss, Strand Theatre (700 seats),
Easton, Pennsylvania.

LOVE BANDIT. (6 reels). Star cast.
Showed this to a good attendance. Picture
full of action and wonderfully produced. A
good picture for neighborhood theatres.
Moral tone excellent and it is suitable for
Sunday. Had good attendance. Draw neigh-
borhood class in city of 77,000. Admission
10-20. William A. Leucht, Jr., Savoy Thea-
tre (475 seats), St. Joseph, Missouri.

LOVE BANDIT. Star, Charles Blaney. A
western picture that pleased my patrons on
Saturday night. Plot not very strong but
acting good. Moral tone good but it is not

BLINKY. (5,740 feet). Star, Hoot Gibson.
Beginning with this star in "Blinky" Is our
second showing of Hoot. Seeing so many
favorable comments on him in the Moving
Picture World Is why I booked him. But
boys, In "Blinky" Is the biggest failure I
ever looked at on the screen. It took him

RAMBLIN' KID. (5,395 feet). Star, Hoot
Gibson. Would have been a real good pic-
ture. Received a bum print. Impossible to
get good prints from Universal after they
are a few months old. At least this is my
luck. Cannot say it pleased but very few
account of the print. Had just fair at-

392

MOVING PICTURE WORLD

May 24, 1924

suitable for Sunday. Had good attendance.
Draw town and country class In town of
2,500. Admission 10-25. A. F. Affelt, Liberty
Theatre (440 seats), St. Louis, Michigan.

man i uom wnrmo street. (4,950

feet). Star. Karle Williams. Just ordinary
program picture; played It one day. Moral
tone good and It is suitable for Sunday.
Had poor attendance. Draw business and
farmer class In town of 2,200. Admission
10-25. A. F. Jenkins, Community Theatre
(491 seats), David City, Nebraska.

M\N FROM BHOllNEl's. (7.100 feet).
Star, J. Warren Kerrigan. Good average
picture. Everyone pleased. No trouble to
get the money with this one. Played it four
days. Moral tone good and It Is suitable for
Sunday. Had good attendance. Draw all
classes In city of 35,000. Admission 25-36.
C. D. Buss. Strand Theatre (700 seats),
Easton, Pennsylvania.

M AN NEXT DOOR, (6,937 feet). Star cast.
Has some a la Theodore Roberts touches by
David Torrence that are as good 'as anything
that I have ever seen Theodore himself pull.
The plot and action have some Inconsistencies
and improbabilities that about spoil the pro-
duction for me. I can't sec James Morrison
or his role very far. Good, snappy finish.
Lots of program pictures Just as good. At-
tendance poor, partly on account of weather.
E. L Partridge, Pyam Theatre, Kinsman,
Ohio.

MA* OF MIGHT., Star, William Duncan.
Good picture. Full of thrills and fine for
Saturday night in small towns. Moral tone
okay but it Is not suitable for Sunday. Had
fair attendance. Draw farmers and town
people in town of 1,000. Admission 10-28.
J. L Seiter. Lyric Theatre (300 seats), Man-
teca, California.

MA STICKS OF MEN, (6,800 feet). Star
cast. Good comments from patrons. Should
please in any house, large or small town.
Moral tone fine and It Is suitable for Sun-
day. Had good attendance. Draw rural class
in town of 250. Admission 15-25-35. J. J.
Halley, San Andrews Theatre (110 seats),
San Andrews, California.

MASTERS OF MKV (6.80° 'eet>- Star
«ast This is the best Vitagraph picture yet,
that will really please one hundred per cent.
If you. brother exhibitors, have not played
It yet, book It for an early date; It sure will
get you money; do all the advertising pos-
sible It will stand It. Moral tone okay and
it Is suitable for Sunday. Had large attend-
ance Draw working class In town of 6,000.
Admission 15-30. tax included. P. Perronet.
Tujunga Valley Theatre (300 seats), Tujun-
ga, California.

MASTERS OF MEN. (6.800 feet). Star.
Cullen Landls. Just an ordinary picture that
did not please or draw for me. The print
was In very bad shape. I'm laying off of
Vitagraph if they can't produce bitter prints.
Moral tone good but It Is not suitable for
Sunday. Had fair attendance Draw all
classes In town of 2,000. Admission 10-30
W E. Norrls, Pleasant Hour Theatre (240
seats). Woods'lleld, Ohio.

MIDNIGHT A I. A It M. (6.000 feet). Star
cast Melodrama with a story that keeps
old standby, coincidence, working pretty
steadily, but should entertain nearly every-
one successfully. Strong melodrama like this
needs plenty of humor to season it "Loyal
Lives' seemed to lack that, but this produc-
tion has a fair share, contributed mostly by
Landls I received numerous appreciative
comments. Had fair attendance Draw rural
class. E. L Partridge. Pyam Theatre. Kins-
man, Ohio.

NINETY A NO NINE. (6.800 feet). Star
cast A good picture In . very »■.,» . heard
nothing but praise and of the high, s, k.ntL
They call It a one hundred per cent and it
is Moral tone good and It Is suitable for
Sunday. Good attendance. Draw small town
class In town of 3,300. Admission 20-86.
P L Vann, Opera House (660 seats), Green-
ville, Alabama.

t , \ BANKS OF ""• WABASH.

(7.166 fee,) Star. Mary Carr A fa r pic-
ture but not a special; a good small town
Picture. Go after it with advertising and
Sin won't »»'" wrong. Moral tone okay and
u "s suUabW, for Sunday. Had fair attend-
ance. Draw town and OOuntr) class In town
"f 2 500 A. F. Affelt, Llb.rt> Theatre (440
seats). St. Louis. Michigan.

Dig into that drawer. Get out
those blanks. Send in your tips.
You're certain of thanks.

ON THB HANKS OF Til B WABASH.

(7.156 feet). Star cast. Poorly made picture.
The thrills were fair but didn't strike home.
Three days to good business. Moral tone
fair but it is not suitable for Sunday. Draw
all classes in city of 35,000. Admission 25-
35. C. D. Buss, Strand Theatre (700 seats),
Easton, Pennsylvania.

PIONEER THAII.S. (6,920 feet). Star cast.
This is a good western of '49. If you can get
it reasonable, book It, but Vitagraph will
treat you right. Moral tone good and It is
suitable for Sunday. Had good attendance.
Draw all classes in town of 3,500. Admis-
sion 10-25. E. C. Bays, Globe Theatre (240
seats), Buena Vista, Virginia.

Warner Bros.

CONDUCTOR 14»2. (6.500 feet). Star,
Johnnie Hlnes. Proved to be a self-starter
and delighted large aud'.ence. Suitable for
Sunday. Had splendid attendance. Draw
mixed class In city ol 10.000. Admission
twenty-five cents. Albert Nadeau. Bluebird
Theatre (750 seats). Anaconda. Montana.

CON DC (!TO R 1402. Star, Johnny Hlnes.
Buy this and go after It. Sure a dandy, with
lots of fun. Many compliments on this one.
Good title and will cause them to talk. Suit-
able for Sunday. Draw agricultural class.
C. A. Swierclnsky, Majestic Theatre (250
seats), Washington, Kansas.

COUNTRY KID, (6,300 feet). Star. Wes-
ley Barry. This one went over fine; the
price I paid was all right and the print I
got was In fine shape. I used all kinds of
paper, a set of photos, etc. Had a lot of
comment from different people on the pic-
ture and they all seemed to like it. Moral
tone fine and It Is suitable for Sunday. Had
good attendance. Draw family and student
class In city of 80,000. Admission 10-20.
George W. Pettengill. Jr., High School The-
atre (1,000 seats), St. Petersburg, Florida.

George WASHINGTON, .in. 1 .. n

Star, Wesley Barry. Pretty much six reels
of hokum. Very Impossible all the way
through. All right for a Saturday crowd
and the kids. Plenty of action. Moral tone
okay and It Is suitable for Sunday. Had
fair attendance. Draw family and student
class In town of 4,000. Admission 10-25.
R. J. Keif, Star Theatre (600 seats), Decorah.
Iowa.

GOLD DIGGERS. (6,500 feet). Star, Hope
Hampton. Very good production; seemed to
please patrons. Fair business. Moral tone
okay and it Is suitable for Sunday. Had
fair attendance. Draw neighborhood class
In city of 65.000. Admission 10-20. S. H.
Borlsky, American Theatre, Chattanooga,
Tennessee.

GOLD DIGGERS. (6,500 feet). Star, Hope
Hampton. A very good picture that will
please almost any type of audience. Plenty
of comedy; Just a little too long. Hook this
one If you can buy it right. Moral tone okay
but it is not suitable for Sunday. Had good
attendance. F. E. Whitney, Albany Theatre
(260 seats). Albany, Texas.

GOLD DIGGERS. (6,500 feet). BtBT, Hope
Hampton. Well liked. A little peppy,
but once In a while people like Just a little
raw stuff. Moral tone fair but It Is not suit-
able for Sunday. Had good attendance. Draw
all classes In city of 15,000. Admission thir-
ty-live cents. S. A. Hayman, Lyda Theatre
(360 seats). Grand Island, Nebraska.

GOLD DIGGERS. (6,600 feet). Star, Hope
Hampton. If this one had been made In
seven reels It would have been better. It
got across all right but it Is a little too high
toned. The price was high and the print
was fair. Buy this one at the right price
and you will make good on It. Moral tone
fair but It Is not suitable for Sunday. Had
fair attendance. Draw student and family
class In city of 80.000. Admission 1(1-20.
. ; -g,. w . I'etlenglll, Jr., High S. I 1 The-
atre (1,000 seats), St. Petersburg, Florida.

1.1 1 ueti \ 1 omhahd. (7,600 feet), Star,

Monte Blue. One of the few really big pic-
tures that have not been overdone. It sus-
tains Interest from start to finish; splendid
settings; action and thrills that grip every-
one. Moral tone splendid and It Is suitable
for Sunday. Had satisfactory attendance.
Draw mixed class In town of 4,500. Admis-
sion 10-30. M. C. Kellogg, Homestake Thea-
tre (800 seats), Lead, South Dakota.

LUCRETIA LOMBARD. (7,500 feet). Star
cast. A truly wonderful picture that will
please all who see It. Irene Rich and Monte
Blue both do wonderful work and the water
scene Is almost as good as one In "Way
Down East." Here's to more film companies
like Warner Brothers. City of 15,000. Ad-
mission 10-25. Jake Jones, Cozy Theatre
(600 seats), Shawnee, Oklahoma.

MAIN STREET. (8 reels). Star, Monte
Blue. A very good picture. Suitable for any
kind of theatre. People went out talking
about this picture. Give us more like it.
Moral tone fine and it is suitable for Sunday.
Had good attendance. Draw suburban class
in city of 77,000. Admission 10-20. William
A. Leucha, Savoy Theatre (475 seats), St.
Joseph, Missouri.

PRINTER'S DEVIL. Star, Wesley Barry.
I can't say much for this one. A very ordi-
nary Barry picture. There were a few
amusing situations in it but I could not see
much to it as a whole. Moral tone good
and It is suitable for Sunday. Had poor at-
tendance. Draw student and family class in
city of 80,000. George W. Pettengill, High
School Theatre, St. Petersburg, Florida.

WHERE THE NORTH BEGINS. (6.200

feet). Star, Rln Tin Tin (dog). One of the
finest dog pictures I have ever seen. The
price was a little high but I made good on
It. The print was In good shape. Everyone
who saw the picture said the snow scenes
were the best they had seen for quite a
while. Moral tone fine and It Is suitable for
Sunday. Had fine attendance. Draw family
and student class In city of 80,000. Admis-
sion 10-20. George W. Pettengill, Jr., High
School Theatre (1,000 seats), St. Petersburg,
Florida.

AY HER E THE NORTH BEGINS. (6,200
feet). Star, Rin Tin Tin (dog). The best
picture of its kind ever produced. Went over
one hundred per cent. Moral tone good and
It is suitable for Sunday. Had good attend-
ance. Draw small town and country class
in town of 400. Admission 10-25. Roy E.
Cline, Osage Theatre (225 seats), Osage,
Oklahoma.

WHERE THE NORTH BEGINS. (6,200

feet). Star, Rln Tin Tin (dog). One of the
best money getters ever played in my house,
also one of the best pictures ever made.
Suitable for Sunday. Had good attendance.
Draw mixed class In town of 2.000. Admis-
sion 10-26. C. P. Dunn, Grand Theatre (340
seats), Enfield, North Carolina.

WHERE 1 in NORTH BEGINS. 6.200
feet). Star, Rln Tin Tin (dog). Here's a
good one. You can figure on a good buy if
you buy Warner Brothel's' pictures. They
give the finest assortment of advertising
that any exhibitor In a smaller town can
use to big advantage. Something different
In advertising is as good as something differ-
ent In pictures, and their product Is all you
can ask for. Had fine attendance. Draw-
agricultural class. C. A. Swierclnsky. Ma-
jestic Theatre (250 seats), Washington,
Kansas.

WHERE THB NORTH BEGINS. (6.200

feet). Star, Rln Tin Tin (dog). An excep-
tionally fine picture. Here is one that sends
them away talking. Big drawing card In
any locality. Play It up big. Drew big first
day and brought them back for the second.
Moral tone excellent and It Is suitable for
Sunday. Had big attendance. Draw sub-
urban class In city of 77,000. Admission 10-
20. William A. Leucha. Savoy Theatre (47S
seats). St. Joseph, Missouri.

Will GIRLS LEAVE HOME. (7.666 feet).
Star cast. Very good picture with a moral.
Moral tone good and it Is suitable for Sun-
day Draw farmers and merchants in town
of 1,650. Mrs. J. B. Travelle. Elite Theatre,
Placervllle. California.

Comedies

BASHFUL SUITOR. 1 ll»dkln»o»|. Star

cast. <>h' t»ti' Whal a nerve that salesman

May 24, 1924

MOVING PICTURE WORLD

393

had to sell me this lemon. I bought four of
this series, two reels each; that's long
enough, too. I advise the brother exhibitors
who have booked them not to show them.
Moral tone okay. Draw mixed class in town
of 4,000. Admission 10-25-35. Thomas L.
Barnett, Finn's Theatre (600 seats), Jewett
City, Connecticut.

LLOYD COMEDIES. (Pathe). (2 reels).
These go over big. All enjoy them. I also
have the one-reel Lloyds. These are not so
good. You can buy the short Lloyds right.
Moral tone okay and it is suitable for Sun-
day. Have always good attendance. Draw
town and rural class in town of 1,200. Ad-
mission 10-25. Cecil Seff, New Radio Thea-
tre (248 seats), Correctionville, Iowa.

LODGE NIGHT. (Pathe). Stars, "Our
Gang." Same as all the rest, good. No bet-
ter comedy made. Not for us, unless it's
Harold Lloyd or Snub Pollard. Draw all
classes in town of 2,800. Admission 15-25.
D. W. Strayer, Mt. Joy Theatre, Mt. Joy,
Pennsylvania.

MAD CAP AMBROSE. (Trlstone Pictures).

Star, Mack Sennett. An old reissued Mack
Sennett comedy; just a filler. No comedy in
it. Moral tone good but it is not suitable
for Sunday. Had fair attendance. Draw
small town and country class in town of
400. Admission 10-25. Roy E. Cline, Osage
Theatre (225 seats), Osage, Oklahoma.

MIX AND ANDY GUMP COMEDY. (Uni-
versal).. They keep getting worse all the
time. Poorest comedies that I have ever
played. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw all
classes in town of 1,300. Admission 10-30.
Strand Theatre (280 seats), Scotland, South
Dakota.

NO LOAFING. (Educational). Best two-
reel comedy we have run for months. Equal
to "Safety Last" for thrills. Pleased every-
body. Draw neighborhood class in city of
80,000. Admission 10-15. M. P. Meade, Olive
Theatre (450 seats), St. Joseph, Missouri.

OH WHAT A DAY. (Universal)j The

Gumps. Some of these series are dandy.
This one has action and laugh spots aplenty.
Moral tone okay and it is suitable for Sun-
day. Had good attendance. Draw high
class in city of 300,000. Admission 35-50-75.
Lee D. Balsly, Liberty Theatre, Kansas City,
Missouri.

OUR GANG COMEDIES. (Pathe). Best
assortment of comedies played in any the-
atre. Consistently good. Moral tone fine and
are suitable for Sunday. Draw rural class
in town of 850. Admission 10-25, 10-35.
W. F. Haycock, Star Theatre, Callaway, Ne-
braska.

OUR GANG COMEDIES. (Pathe). Star
cast. The small town exhibitor not show-
ing these is overlooking a good thing.
Grown-ups and kids all like them. When I
show 'em it's S. R. O. in "kid row." Moral
tone best and it is suitable for Sunday.
Draw farming class in town of 600. Admis-
sion 15-25. C. C. Kluts, Glades Theatre (200
seats), Moore Haven, Florida.

PILL POUNDER. (Hodkinson). Star,
Charlie Murray. This two-reel comedy is
one of the best I have run in a long while.
It is good, wholesome comedy and none of
this foolish stuff which is so prevalent now
in most of the comedies. It's a positive
scream. Moral tone okay and it is suitable
for Sunday. Had large attendance. Draw
mixed class in town of 3,500. Admission 10-
25-35. T. L. Barnett, Finn's Theatre (600
seats), Jewett City, Connecticut.

PIRATE. (Fox)v Star, Lupino Lane. Had
seen this before but did not realize how
funny it is until we played it. When every-
body laughs I think something must be
funny and I hope I'm not a joke. Moral tone
okay and it is suitable for Sunday. Had
good attendance. Draw working class in
town of 4,000. Admission fifteen cents.
Mitchell Conery, I. O. O. F. Hall (225 seats).
Green Island, New York.

RAINSTORM. (Foi). Star, Charlie Conk-
lin Here's one of those crazy comedies that
will make two-thirds of your audience go
out with their sides aching. Charlie Conk-
lin as the negro is a knockout and the fans
didn t fail to say that they thought this
one of the fastest two-reel subjects they had
seen in a long time. Fox ought to give us
more with Conklin in blackface. Moral tone

"It is my sincere desire to be
of help to my fellow men" — that's
tihe Straight From the Shoulder
spirit— show it— SEND TIPS.

good and it is suitable for Sunday. Draw
general class in town of 1,000. Admission
10-25, 15-35. H. H. Hedberg, Amuse-U The-
atre, Melville, Louisiana.

RIOT. (Vltngraph). Star, Jimmie Aubrey.
Fair slapstick comedy. Draw business and
farmer class in town of 2,200. Admission 10-
25. A. F. Jenkins, Community Theatre (491
seats), David City, Nebraska.

RIVALS. (Universal). Universal's mak-
ing better comedies; this one very good, ac-
cording to comments. Prints good. Suitable
for Sunday. Had good attendance. Draw
all classes in big city. Admission ten cents.
Stephen G. Brenner, Eagle Theatre (218
seats), Baltimore, Maryland.

ROBINSON CRUSOE, LTD.. (Educational).

Star, Lloyd Hamilton. A fairly good comedy.
Went well with the kids. Had good attend-
ance. Draw rural and small town class in
town of 1,500. Admission 10-22-25. T. W.
Cannon, Majestic Theatre, Greenfiled, Ten-
nessee.

SAGE HEN. (Pathe). Very good, although
this is a very old picture. We did excep-
tionally good business with-it. Pleased all
who saw It. Moral tone good and it is suit-
able for Sunday. Had good attendance.
Draw all classes in town of 850. Admission
15-30. J. J. Mahowald, Alhambra Theatre
(250 seats), Garrison, North Dakota.

SCARECROW. (Metro)., Star, Buster Kea-
ton. A very good two-reel comedy. Gets
the laughs, and what more do we want?
Buster is a favorite with my patrons. Moral
tone good and it is suitable for Sunday. Ed
Muchow, Hub Theatre, Gaylord, Minnesota.

LARRY SEMON COMEDIES. (Vitagraph).

About the best bunch of comedies I ever
showed, full of laughs from start to finish.
In my opinion, Semon is one of the best
comedians in the business. Draw mixed
class in town of 4,000. Admission 10-25-35.
Thomas D. Barnett, Finn's Theatre (600
seats), Jewett City, Connecticut.

SEMON COMEDIES. (VitagTaph). Star.
Larry Semon. These are popular comedies
in our house and always get the laughs. For
a house that appreciates slapstick they can't
be beat. Moral tone good and it is suitable
for Sunday. Had extra business. Draw
neighborhood class in city of 80,000. Admis-
sion 10-15. M. F. Meade, Olive Theatre (450
seats), St. Joseph, Missouri.

SHE'S A HE. (Universal). Star, Buddy
Messinger. A hummer of a comedy. Buddy
gets better all the time. Moral tone good.
Had good attendance. A. F. Jenkins, Com-
munity Theatre, David City, Nebraska.

SKYLARKING, ONE SPOOKY NIGHT,
FLIP FLOPS. (Mack Sennett Comedies).

This brand of comedy never gets stale. Here
are three that will please anywhere. Also
book Mack Sennett's latest comedy find,
Harry Langdon; you'll have some of the best
comedy offerings on the market. H. W.
Rible, Mayfield Theatre, Mayfield, California.

SNOOKY'S TREASURE ISLAND. (Educa-
tional). Another real comedy from Educa-
tional. The work of Snooky certainly
brought shouts of laughter from our crowd.
Keep it up, Educational. C. A. Anglemire,
"Y" Theatre, Nazareth, Pennsylvania.

SOILERS. (Pathe). Star, Stan Laurel.
Ran this rollicking burlesque with "The
Spoilers." The people just howled with
laughter. Quite a number stayed to see it
the second time. Ran it last, after the fea-
ture. Suitable for Sunday. Draw good class
in town of 2,000. H. W. Rible, Mayfield The-
atre, Mayfield, California.

STEEPLECHASER. (Educational). Star,
Lige Conley. Got a few laughs, but was
spoiled by patched-up print with end gone.
Watch out for old prints from this company.
M. J. Fauver, Broadway Theatre, Brooklyn,
Iowa.

SUCH IS LIFE, (Universal). Star, Baby

Peggy. Good two-reel short subject. Pleased

the kids. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw
business class and farmers in town of 2,200.
Admission 10-25. A. F. Jenkins, Community
Theatre (491 seats), David City, Nebraska.

THREE CHEERS. (Educational Comedy).

Our first juvenile comedy for our house. It
was received fairly well by our patrons. Am
waiting to see the next one. Draw better
class in town of 4,500. Admission 10-15.
C. A. Anglemire, "Y" Theatre (403 seats),
Nazareth, Pennsylvania.

YOUNG SHERLOCKS. (Pathe). Roach's
rascals. Very good comedy that pleased very
well here. Moral tone okay and it is suit-
able for Sunday. Had good attendance.
Draw general class in town of 800. Admis-
sion 10-30. Frank G. Leal, Leal Theatre
(246 seats), Irvington, California.

Serials

FAST EXPRESSj (Universal). Star,
William Duncan. This serial is going over
big. Duncan is a great drawing card. The
serial has a lot of pep and that's what the
people want. I suppose some of the old
sinners who have been in the movie game
about ninety days will say moral tone no
good and it is not suitable for Sunday. But
I am here to say to h — 1 with your moral
tone, play the game. Had capacity attend-
ance. E. H. Haubrook, Ballard Theatre, Se-
attle, Washington.

WAY OF A MAN. (Pathe). Another proof
that serial audiences are not looking for
story interest and feature productions. Too
slow for a serial audience. If it didn't have
an Indian massacre in every episode they'd
eat it up. Had fair attendance. A. L Mid-
dleton, Grand Theatre (500 seats), DeQueen,
Arkansas.

Short Subjects

AESOP FABLES. (Pathe). The snappiest,

sauciest, syncopated short subject submitted.
Moral tone good and it is suitable for Sun-
day. Draw all classes in city of 100,000.
Admission ten cents any time. Art Phillips,
Cozy Theatre, Tulsa, Oklahoma.

PATHE NEWS. (Pathe). We run two

per week. Good news reels. Draw small
town and country class in town of 2,000.
Admission 10-25. Wallis Brothers, Isis The-
atre (250 seats), Russell, Kansas.

ROMANTIC MOUSE. (Pathe — Fables).

First one of the "Fables" for us. Ran it
with "Dr. Jack" and they told us they en-
joyed it. Moral tone okay and it is suitable
for Sunday. Had excellent attendance. R. K.
Russell, Legion Theatre (136 seats), Cush-
ing, Iowa.

SING BAD THE SAILOR. (Universal

Leather Pusher Series). Star, Billy Sullivan.
A fine mixture of comedy, action, romance.
A popular series here. Moral tone okay and
it is suitable for Sunday. Had good attend-
ance. Draw family and high class in city
of 300,000. Admission 35-50-75. L. D. Bals-
ly, Liberty Theatre (1,012 seats). Kansas
City, Missouri.

Miscellaneous

IVENGERj (State Right). Star, Big Boy
Williams. A mighty good western. Pleased
my patrons and they asked for more. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw laborers in town of
5,000. Admission 10-20-30, 5-15. T. W.
Young, Jr., Frances Theatre (341 seats)!
Dyersburg, Tennessee.

BACK TO THE YELLOW JACKET. (De
Luxe). Star, Roy Stewart. Picture is not
what it is cracked up to be. Had a bad
print which made it still worse. This pic-
ture not suitable at all. Nothing to it. Moral
tone poor and It is not suitable for Sunday.
Had poor attendance. David Hirsh, Forrest
Theatre (500 seats), Philadelphia, Pennsyl-
vania.

BRIGHT LIGHTS OF NEW YORK. (State
KiKht).. Star cast. (6,700 feet). Excellent
picture. Well acted; as good as most so-
called specials. Pleased here. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw society class in
town of 7,000. Admission 10-20. Ned Pedigo,
Pollard Theatre, Guthrie, Oklahoma.

394

MOVING PICTURE WORLD

May 24, 1924

Scenes from one of Paramoi-nt's Fall productions "Unguarded Women," with Bebe
Daniels and Richard Dix, supported by Mary Astor.

Unusually Large List of Pathe
Releases Scheduled for May 18

ON May 18 Pathe will release an unusual-
ly large program of eleven subjects,
headed by a Mack Sennett comedy,
"Black Oxfords" ; a "Spat Family" offering,
"Bottle Babies"; and the ninth chapter of the
"Chronicles of America" series, "The Pilgrims."
In addition to the above mentioned releases,
Pathe's schedule for May 18 will make available
one of Grantland Rice's "Sportlights," "Fishin'
Fever" ; chapter nine of the new Patheserial,
"Leatherstocking" ; an Aesop Fable, "The Jeal-
ous Fisherman" ; a Charles Chase comedy ve-
hicle, "April Fool" ; issues No. 20 of Pathe Re-
view and Topics of the Day; and Pathe News
editions, Nos. 42 and 43.

In "Black Oxfords" Max Sennett endeavors
to burlesque the trying situation of a mother
and daughter about to be cast from their home
by a scheming mortgage holder, while an inno-
cent son serves a term in jail. In "Bottle
Babies," the "Spat Family" is again confronted
with one of their highly amusing problems. In
order to inherit the millions of a rich uncle, the
trio are obliged to care for two high-geared
and howling youngsters.

"The Pilgrims" gives to the screen a picturi-
zation of the trials and wanderings of the his-
toric band of English dissenters, who because of
their religious belief were persecuted and forced
to leave their native land and seek peace in
unsettled America. A high-light of the action
is a reproduction of the landing at Plymouth
Rock.

In "April Fool", Charles Chase appears as a
cub reporter on a small town newspaper, who
indulges in some April Fool Day jokes with dis-
astrous results. In "Fishin' Fever", Grantland
Rice presents a variety of action shots of dif-
ferent phases of the fishing sport.

The ninth chapter of the new Patheserial,
"Leatherstocking", is released on the program
of May 18 under the title of "The Panther".
In this chapter, Leatherstocking is a prisoner
in the Huron camp and about to be tortured.
While his friends at Muskrat Castle are vainly
planning to aid him, new and unexpected devel-
opments occur which make this episode one of
the most thrilling of the entire serial. The cur-
rent Aesop Film Fable is titled "The Jealous
Fisherman." In this offering Thomas Cat and

Isaac Dog fish in Farmer Alfalfa's pond against
the latter's wishes. Pathe Review No. 20 offers
the following subjects: "Photographic Gems,"
a picturesque study of clouds ; "On the Great
Plain," a holiday in Hungary; "One of the
Family," a story about a real dog; "Flameless
Fires," a glimpse of the secrets of chemistry;
and "The Valley of the Indre," a Pathecolor
presentation of picturesque locations in France.

ALMA RUBENS, Albert Parker,
the director, and two of the support-
ing cast of "The Rejected Woman"
come in for unusual praise in the comment
of New York newspaper critics following
the opening of this Distinctive picture at the
Capitol Theatre on May 4. This is the lat-
est feature of the Distinctive Pictures Cor-
poration for release through Goldwyn-
Cosmopolitan.

Harriette Underhill, in the New York
Tribune, says : "Alma Rubens does the best
work she ever has done in her life." Miss
Underhill also singles out the work of
Antonio DAlgy, whom she hails as a potential
star because "he has everything that the
public possibly requires in a screen hero."

Aileen St. John Brenon, in the Morning
Telegraph, says : "Alma Rubens is natural
and unaffected as the girl, and her sincerity
gives genuine pleasure. . . . Mr. Parker, who
directed, deserves special mention."

Mrs. Parsons, in the American, says :
"Alma Rubens is an admirable type for Diane,
and she gives a good performance."

The New York World says : "Alma Rubens
is quite lovely at various times in the course
of the picture. . . . Leonora Hughes, who has
won considerable fame as a dancer, has just
a few moments in this picture. They

Two-Man Conventions

Branch Managers in Pairs Will Spend
Week at First National
Headquarters

F. E. North, of Detroit, and Leslie Wilkes,
of Dallas, last week inaugurated the recent-
ly announced plan of E. A. Eschmann of
bringing the entire managerial sales force of
First National Pictures to the New York
office in pairs for a week's stay. The two
branch managers arrived in New York on
May 6.

By this means all First National sales
managers will be brought into direct con-
tact with home office officials and given an
opportunity to study the system and organ-
ization of every department.

The Dallas and Detroit managers were
succeeded by R. H. Haines of Cincinnati
and B. D. Murphy of Toronto. These ex-
changemen will remain in New York until
May 17 and will be followed by F. G. Sleiter
of Seattle and S. J. Coffman of Vancouver,
B. C.

Vitagraph Releases

Vitagraph has released for summer book-
ings eight 1924 specials including two which
are now in progress of production at Holly-
wood. "Between Friends," the J. Stuart
Blackton production from the novel by Rob-
ert W. Chambers, which played at the
Rivoli Theatre last week, was released on
May 11, instead of being held over for fall.
"The Code of the Wilderness," which David
Smith is now making, is scheduled for re-
lease July 6, and Blackton's latest produc-
tion, made from the novel by E. Phillips
Oppenheim, which he is now finishing, is
scheduled for release August 3.

show her to be one of those rare persons
who has a distinct screen personality."

Bide Dudley in the Evening World :
"Probably one of the biggest money mak-
ers."

From the Evening Post : "Sufficiently
dramatic and exciting to keep you inter-
ested— direction, action, photography and
sets are very good. Alma Rubens and Con-
rad Nagel are aided by a good cast."

Evening Telegram : "There are more stars
in "The Rejected Woman" than can be
counted by the most enthusiastic film fan
during the rapid projection of this absorbing
story. The three big leaders are Alma
Rubens, Conrad Nagel and Wyndham Stand-
ing."

Lauds "Painted People"

"Painted People," a recent First National
picture featuring Colleen Moore, has won
the endorsement of the National Catholic
Welfare Conference. This organization in
its News Letter, which reaches approximate-
ly four millions of people in America,
stamped the picture as delightful entertain-
ment and stated that Miss Moore's acting
"unquestionably ranks with any of her for-
mer work, if not surpassing it.

Alma Rubens Wins Praise for
Actingin "Rejected Woman 99

May 24, 1924

MOVING PICTURE WORLD

395

Scenes from "Another Scandal," starring Lois Wilson. The picture was made by
Tilford Cinema Corporation and is distributed by W. W. Hodkinson Corporation.

Imperial Formed With Direct to Exhibitor Policy

(Continued from page 359)

theatre men in the country. Some years
ago he organized the Popular Amusement
Company of San Francisco, operating the
Portola Theatre. From a $100,000 enterprise,
Mr. Roth guided the growth of the organi-
zation, until, at the time of his resignation,
it had become a five million dollar organi-
zation, operated as Herbert L. Rothchild
Entertainment, San Francisco, and running
the Granada, California, Imperial and Por-
tola theatres of that city. He will make his
headquarters in Los Angeles, in immediate
•contact with Imperial's production under-
takings.

Arthur S. Friend, secretary and general
counsel of Imperial Pictures Corporation,
first appeared in the motion picture business
as an organizer, general counsel and sec-
retary of Jesse L. Lasky Feature Play Co.,
Ltd., in October 1913. He continued with that
organization until, in July, 1916, it was
merged with Famous Players Film Company.
Mr. Friend became the treasurer and a di-
rector of the larger company. It was he, who
with Adolph Zukor, projected and put
through negotiations with the various other
film companies subsequently acquired by that

Attention, Subscribers!

The Library of Congress, Washington,
D. C, in order to make complete its file
of issues of Moving Picture World,
needs Volumes 60 and 63 and Nos. 2 and
8, dated January 13, 1923, and August 25,
1923, respectively. Herbert Putnam, the
librarian, would appreciate subscribers
having those specified editions mailing
the same to the office of the Moving
Picture World.

corporation, including Bosworth. Morosco,
Paramount Pictures Corporation, and the
Paramount exchanges located throughout
the country. In 1921, after severing his con-
nection with Famous Players-Lasky Corpo-
ration, Mr. Friend organized Distinctive
Pictures Corporation, with which he con-
tinued until the end of last year.

Kenneth Hodkinson is one of the best
known sales executives in the business. He
was general manager of Paramount Pictures
Corporation for an extended period. He re-
signed that connection to become general
manager of United Artists Corporation, and
has been with that organization as general
manager since its formation.

Cresson E. Smith, general sales manager,
has been in the motion picture husiness for
ten years — five years with Metro and five
years with United Artists Corporation. Mr.
Smith joined United Artists when the com-
pany was organized and took charge of the
Chicago territory. He spent the year of
1923 abroad for United Artists, and took
over the supervision of its Australian offices.
On his return to America, Smith was made
assistant general sales manager, with par-
ticular supervision over the middle western
territory.

George W. Stout takes the post of gen-
eral manager of productions. In addition
to Mr. Stout's service with Universal and
Thomas H. Ince, and his five years with
Mack Sennett, he has been active in the in-
dependent production field, and among other
undertakings of note, was production man-
ager for Sol Lesser Enterprises in the mak-
ing of several of the Jackie Coogan pictures.
Associated with Mr. Stout in his duties will
be Charles H. Hickman, assistant produc-
tion manager.

Imperial Pictures Corporation has its main
offices in the Guaranty Trust Company
Building, 522 Fifth avenue, New York City.
The California office is located in the Stock
Exchange Building, Los Angeles.

Men
Kill

for

J Love

Jealousy
Hate

Revenge

Gain.
Safety

What Caused

396

MOVING PICTURE WORLD

May 24, 1924

A Sidney Olcott production, Rodolph Valentino in "Monsieur Bea ucaire," with Bebe Daniels, Lois Wilson, Doris Kenyon and Lowell

Sherman. It is one of the Fall Paramount productions.

Ingram Editing and Cutting His
Latest Metro Film, "The Arab"

REX INGRAM has just returned to
New York from Miami, where the di-
rector went to recuperate for his
health following his return from abroad,
and is now engaged in editing and cutting
his completed production of "The Arab."

"The Arab," a screen version of Edgar
Selwyn's famous stage play, was produced
by Mr. Ingram in Paris and North Africa.
It was upon his return from this trip that
Mr. Ingram's illness held up the editing of
the picture.

Mr. Ingram, under his existing contract
with Metro Pictures Corporation, has four
more pictures to make.
The first of these will probably be Jacob

Wasserman's "The World's Illusion." This
novel is one of the most popular best-sellers
in many seasons and will give Mr. Ingram
the opportunity to make one of the most
colorful productions of his career.

In addition to this navel Metro has
bought the screen rights to four other fa-
mous books, three of which will be selected
by Mr. Ingram to be made following "The
World's Illusion."

These books are Vicente Blasco Ibanez's
"The Dead Command," F. Marion Craw-
ford's "A Cigarette Maker's Romance,"
Victor Hugo's "Toilers of the Sea," and an-
other successful Wasserman novel, "The
Goose Man."

Finish "Monsieur Beaucaire";
Filmed Entirely Inside Studio

THE filming of the Sidney Olcott pro-
duction, "Monsieur Beaucaire," the
picture on which Rodolph Valentino
will be make his return to the screen after
a long absence, has been completed. It was
made within the four walls of a motion pic-
ture studio. Not one scene for the entire
production was made outside the Paramount
studio at Astoria, Long Island.

A cast of 128 players was used, in addi-
tion to more than 100 extra people, for the
production. Among the stellar players sup-
porting Valentino are: Bebe Daniels, Lois
Wilson, Lowell Sherman, Doris Kenyon,
Paulette DuVal, Ian MacLaren, John David-
son, Florence O'Denishawn, Oswald Yorke,
Maurice Coleburn, H. Cooper-Cliffe, Lewis
Waller and Flora Finch. In costumes and
settings the production surpassed any pic-
ture ever made at the Paramount eastern
studio. More than 200,000 feet of film was
exposed in making the picture.

For sixteen weeks, twelve of them actu-
ally spent in filming the scenes, hundreds of
carpenters, scenic artists, electricians, deco-
rators and helpers have been busy reproduc-
ing scenes of France and England of the
period of 1745 on the two huge stages at
the studio.

Particularly difficult in reproduction were

the scenes of the Palace of Versailles as it
looked at the time of Louis XV. The de-
signs for these were made by Laurance W.
Hitt, studio art director, and three of his
assistants, Vannest Polglase, Ernest Fegte
and Julian Fleming, from etchings and
plates which Mrs. Valentino brought from
Paris especially for this purpose.

Furniture, properties, antiques and tapes-
tries used in decorating the various sets in
the picture came from all parts of the globe
and had an estimated value of more than
$400,000. One piece of Gobelin tapestry that
hung in the Hall of Mars scene in the palace
had a value of $11,000.

Three hundred and fifty costumes were
required for the picture, fourteen of them
being worn by Mr. Valentino. All of these
were designed especially for the production
from original plates made in Paris by the
famous illustrator, Georges Barbier. The
costumes worn by the principals, forty-four
of them, were imported direct from Paris.
The cost of the clothes, all made from the
finest silks, satins, velvets and brocades, ap-
proached the $100,000 mark.

In every respect "Monsieur Beaucaire" is
considered an ideal vehicle for Valentino's
return to the screen. Visitors at the studio
have been amazed at the grandeur of the
entire picture.

Joins First National

L. H.

Mitchell in Charge of Company's
Trade Paper Publicity

Lebbeus H. Mitchell, who for the past four
years has been in charge of the motion pic-
ture trade journal publicity for Goldwyn
Pictures Corporation, has been engaged by
First National Pictures Corporation in the
same capacity and has already entered upon
his duties with that concern.

Mr. Mitchell has been engaged in news-
paper and publicity work in New York City
for the past twelve years — on the staffs of
the New York Telegram, the Globe and the
New York World. On the latter paper he
was dramatic editor. Before coming to New
York he was a reporter on the Republican,
Cedar Rapids, Iowa, and dramatic editor and
critic on the Post, Kansas City, Mo.

In the publicity field he has been, in addi-
tion to his motion picture work, advance
agent for Henry W. Savage, Henry B.
Harris, etc., and general press representative
for Winthrop Ames and for Guthrie Mc-
Clintic, in the United War Work Campaign
and in several of the big financial drives
which followed the war.

He has written a number of books, mostly
of a juvenile nature, such as "Here, Tricks,
Here !" published last fall by the Century
Co., "The Circus Comes to Town," "Bobby
in Search of a Birthday," etc.

LEBBEUS H. MITCHELL
Formerly head of Trade Paper Publicity of
Goldwyn who joins First National in same
capacity.

May 24, 1924

MOVING PICTURE WORLD

399

Production Hints from Edward L. Hyman

Managing Director, Mark-Strand Theatre, Brooklyn

Contagious

Evil associations corrupt good
manners once more. J. A. Calla-
han, now Paramounteering the
New England territory, was work-
ing for Meighan in The Confi-
dence Man. Before leaving New
Haven for Hartford, he telephoned
the Courant at the latter place that
he had lost his brief case contain-
ing the duplicate of the gold brick
used by the Mabray Gang. He
asked that his loss be advertised.
It was.

Then he planted a finder for the
bag, who took it to the news-
paper office, and the paper gave
more tlian four inches to the suc-
cess of the Courant advertisement,
adding that the brick was on dis-
play in a local store. It was a fine
little dog story, and we're going
to keep an eye on Callahan. He
seems to be "there."

Alert Exhibitor

Gets Big Hook In

Campaigning against high municipal taxes
as the chief cause of the housing shortage,
since it was a deterrent to new building,
the Minneapolis Journal ran an extended
series of stories on the front page. To
give the movement something of a definite
personality, the newspaper made allusion to
the increased taxation as "The Uninvited
Guest." In the editorial mind this seemed
to typify the extra expense the rent-payer
must assume unwillingly through excessive
taxation of real estate. For a couple of
weeks the two column head using only
these three words was a daily front page
feature.

Then the management of the Lyric Thea-
tre persuaded the Metro exchange to ad-
vance the booking on the Williamson-Ralph
Ince production of the same title and took
advantage of one of the finest hook-ups a

FOR diversity a program of shorter
subjects, thereby getting wider variety,
was made up to run two hours and
seventeen minutes, containing four film
attractions and three musical presentations.
One of the film attractions, an episode
filmed from the life of Franz Schubert, was
set to Schubert music, five selections being
used, two of them vocal and the balance in-
strumental. In this the Brooklyn Mark
Strand Ballet Corps made its debut in the
cinema, and to make the occasion more
marked the dancers were put on in a ballet
number immediately following the film.

The attractions were as follows: Mark
Strand March, overture, five minutes; "The
Mikado," twenty-two minutes; "The Holly-
wood Kid," comedy, twenty-two minutes;
Franz Schubert film, ten minutes; ballet
number, eight minutes; Topical Review,
eight minutes and "The King of Wild
Horses," one hour.

The overture, Mark Strand March, was
composed by Alois Reiser, conductor of the
Famed Mark Strand Orchestra, and dedi-
cated to Moe Mark. This was its premiere
performance. Lights in.qluded two dome
floods, Mestrum 150 amperes, one straw and
one magenta, on the musicians ; Gold draw
curtains closed over production stage and
lighted by two Mestrum floods, violet, from
booth; arch spots of straw on pleats of cur-
tain; purple stage; entrance spots of straw
and violet crossing on ceiling. Transparent
columns at proscenium straw bottoms and
light blue tops.
"The Mikado" was a Mark Strand im-

newspaper had ever unwittingly provided.
It shot business to new records that prob-
ably will not be broken until the capacity
of the house is increased and it repre-
sented no cost to the house.

Something Different

Milt Crandall, of the Rowland & Clark
houses, Pittsburgh, sends in a novelty pat-
terned after the old "miraculum" which
answers questions through a magnetically-

pression of the Gilbert and Sullivan opera,
with ten singers, feminine chorus of six and
seven dancers for pantomime. Fourteen
selections were used, with arrangement and
orchestration to carry the continuity of the
story. Setting included Japanese garden
back drop, foliage border, set piece arbor
and tree, and benches. Players costumed
after the opera, with basso doubling as Lord
High Executioner and the Mikado. Front
lights included medium blue Mestrum flood
from the booth on the musicians ; red coves,
blue borders, entrance spots covering ceiling
and sides, one deep green and one rose
purple. Light green transparent windows
at either side of production stage. Lighting
on the set included straw, amber, blue and
white spots from the sides, augmented by
floods of like color from the booth and dome
upon various numbers. For "Moon and I"
soprano solo all lights were dimmed off as
steel blue floods covered the set and a huge
amber moon appeared in the back drop.

For the Franz Schubert film the follow-
ing selections were used, synchronized to the
picture by Mme. Serova, choreographer and
ballet mistress : Ballet music from "Rosa-
munde," Moment Musicale, "Who is Sylvia?"
(baritone), Unfinished Symphony, and Sere-
nade (tenor).

Following the film the ballet was pre-
sented to the "Rosamunde" music, costumed
as they appeared on the screen, and lighted
by rose pink floods from booth and dome.
The background was deep blue plush
cyclorama.

controlled needle. This is worked on a four
page folder and one of the questions is
"What theatre will I attend tonight?" the
response being a Rowland & Clark house.

It is gotten out chiefly to start plugging
for summer matinee business with the slogan
"Let's give the children a good vacation/'
that answer being by sending them at least
once each week. Milt knows that the time
to get the summer business is right now and
not in July, and he picks out a medium
that is apt to be kept, to make the adver-
tisement permanent.

A First National Release

A WELL STUDIED DISPLAY ON LILIES OF THE FIELD FROM THE LIBERTY, SEATTLE
Leroy V. Johnson originated lome neat shadow boxes for his th ree sheet boards and built up on this with a very attractive banner
with the names of Corinne Griffith and Conway Tearle picked out in electrics and with a portrait of Miss Griffith also framed in
lights. The area of the banner is lighted with 100-watt daylight lamps. The borders above the stars' names are translucent.

400

MOVING PICTURE WORLD

May 24, 1924

Waugh Runs Series
of Special Windows

Not waiting for the home offices to effect
merchandise tie-ups, Howard Waugh, of
Loew's Palace Theatre, Memphis, effects his
own merchant co-operation.

A First National Release

THE MOST NOTICEABLE ELECTRIC IN MINNEAPOLIS
It is the property of the Garrick Theatre and was first used to announce The
Eternal City. With another First National at the State, across the way, that company
seems to be pretty well represented in that half of the Twin Cities.

Milt Crandall Gets
a New Contest Idea

Milt Crandall keeps contests running in
his house organ for the Rowland & Clark
theatres, Pittsburgh, the Film Forecast. He
started in with a "beautiful eyes" stunt and
that worked so well he followed with a baby
show.

Now he is offering prizes of $25, $15 and
three fives for the best phtographic antiqui-
ties in portraiture, offering a picture of Cissy
Fitzgerald taken 1890 as a sample of what
he wants.

His idea is to present these in halftone in
the Forecast, but they will work just as well

as slides if you have no house paper, and
you can get plenty of fun out of the idea
and a real screen feature as well.

Milt offers his prizes for "the most unique
or oldest" pictures, but we think that to
make two classes will provide for easier
judging, so for a $50 split offer two fifteens
and four fives, three prizes in each class,
the oldest and the most unique.

And use Milt's safeguard. Pictures will
be held for delivery to their owners, but will
not be returned by mail unless the return is
prepaid. That is going to save a lot of
trouble.

A Paramount Release

FOR SHADOWS OF PARIS

One of his arrangements is with a shoe
store, and each week the store makes a
drive on some style of footgear hooked to
the current star at the Palace.

This display is of Pola Negri pumps "as
worn in the Paramount Picture, Shadows
of Paris." It doesn't annoy anyone and it
does help to sell both shoes and tickets.

Contests work best when they are furthest
removed from the suggestion of gambling.

Made Better Business

Hooking into the plugger song, which re-
cently had been sung in the touring pro-
duction of Blossom Time, H. B. Clarke, of
the Garing Theatre, Greenville, S. C, got
about $150 better than usual with Norma
Talmadge in The Song of Love.

In addition to the hook-up he used a
shadow box showing Norma, the Sheik and
the desert. It all helped to make a bright
page on the Lenten record.

There are lots of chances if you will only
look.

A First National Release

TWO NOVEL FRONTS ON FIRST NATIONAL PICTURES FROM STOCKHOLM

That for The Isle of Lost Ship. show, contrasting type, of vessel, with arrow, po.nt.ng to a h«-'«Phe;« -"i*'. ""1* 'f^0^
the Sareo.sa Sea. Thi. wa. on the Sweden Theatre. The other front wa. done by the Me ropole Theatre and 1 .. one of the be.t
the Sargo.sa ^ we have ^ Note the cut(mU on wehtre ..de of the bay window.

May 24, 1924

MOVING PICTURE WORLD

403

A First National Release

THE FLAMING YOUTH LOBBY IS WORKING ONCE MORE

Frank H. Burns dug it out for Lilies of the Field, with an extra L in the lilies for
good measure. Artificial flowers for the trellis and a Sunday School card effect for
the backing were both good points in a striking display.

Ties Coogan Suits
to Long Live King

Four Jackie Coogan suits and 22 caps were
the rewards selected by the Omaha News in
a circulation scheme. The Sun Theatre was
tied into the idea with Long Live the King
and presumably aided the paper in getting
the prizes at a material discount.

The contest was a short term drive, with
the suits given the four boys getting the
largest number of three months' new sub-
scriptions to the paper. Those who obtained
a single subscription and did not win a prize
were given a ticket to the Sun and a toy
by the paper.

The contest was started with a two-page
announcement in which the theatre obtained
a full half page in addition to the frequent
mention of Coogan in the remainder of the
text, and there were a dozen subscription
coupons to be signed by subscribers, each
of which started off with "I desire to help
win a Jackie Coogan suit," so each person
approached read the title and was told all
about the suits. It was a good example of
direct solicitation.

The stunt, which was put over by the
Metro Omaha office, was a follow-up on a
tie of Mae Murray in Fashion Row to a
special Easter Style Supplement in which
the play title was skilfully worked in.

Liberal

George J. Schade, of Sandusky, who tries
to be different, got a new one on his Coogan
impersonation contest for My Boy.

He announced that the winner of the con-
test could bring two dozen of his friends.
He changed it to "her" after the decision,
for six-year-old Nancy Sproul was adjudged
the winner, and while Nancy brought her
two dozen for the party, all the rest of the
kids came along to watch.

Hoard Waugh, of Loew's Palace Theatre,
Memphis, has a deal with the News-Scimitar
whereby the paper publishes each Monday
a coupon good for reduced admission to the
Palace.

This is his weak night, and although the
stunt has been running only a few weeks,
the cash receipts are beginning to creep
toward Tuesday and Wednesday takings.

Tied Baseball to

Painted People

With the big league teams barnstorming
through the South prior to the opening of
the regular schedule, the Southern cities get
their taste of real baseball earlier than wc
do here, and about the time Painted People
came to Winston-Salem, N. C, the town was
baseball crazy.

The Broadway Theatre capitalized by
playing up the baseball team in the early
scenes of the play and supplemented the
banner with a painted diamond and a box
score for the game between the Swamp
Angels and the Sand Fleas. It proved a
better angle, for the moment, than even
Miss Moore's earlier success in Flaming
Youth, though there was no direct connec-
tion between the score and the picture.
Some such line as "See Colleen Moore lead
the Swamp Angels to victory in Painted
People" would have been helpful, but you
can use this improvement for the ball game
will be lively opposition from now until
frost.

Remakes Old Lobby
for the Lady Lilies

Figuring that Flaming Youth and Lilies of
the Field had much in common, Frank H.
Burns, Advertising Manager of the Beacham
Theatre, Orlando, Fla., dug out his futuristic
lobby, adding a nicely painted sign that very
appropriately suggests a Sunday School
card, since the letter is a verse from Psalms,
the "Consider the lilies of the field.'' This
was framed by a trellis with blooming lilies
and backed by the whirligig design screen
used for Colleen Moore.

The rearrangement took from the new de-
sign any suggestion of a repeat, yet enough
of the old material was employed to ma-
terially reduce the painting bill for remake,
and again demonstrates the value of having
enough material to be able to store effective
pieces until they can be used again. Compo
board is cheaper than good art work, and it
pays to retain exceptional material.

Sells His Serial

to School Pupils

We believe it was George J. Schade who
first developed the scratch pad as an adver-
tising medium for pictures, but Mr. Sime,
of the Reliance Theatre, Orangeburg, S. C,
very successfully put over the Leather-
stocking series with these paper tablets.

He did it very consistently by advertising
that "Your teacher will endorse your seeing
Leatherstocking" and adding that for more
than a hundred years the Cooper romances
have thrilled millions.

The appeal is not only to the pupil but to
the parent, since the children will show the
pads and use the argument supplied them.

Details of distribution are lacking, but we
presume they were either handed out at the
schools or distributed through the teachers.
The Pathe office adds that the idea has been
copied by a number of other exhibitors with
equal success. It will work for any semi-
educational serial, and it is pleasant to note
that serial producers are realizing that his-
tory and standard literature will yield strong
action plays.

404

MOVING PICTURE WORLD

May 24, 1924

Ties a Bank to

Special Spaces

Getting the bank to help him advertise is
the accomplishment of W. Griffith Mitchell,
of the Majestic Theatre, Kalamazoo, Mich.
It's not a new stunt, but this is so much bet-
ter done than the average we give is space

THEATREGOERS

On your way to the theatre tomorrow,
stop at the Kalamazoo-City Savings
Bank and open a Savings Account for
Sl.Ob or more.

We Are Your
"Silent Partner"

^{AIAMAZOOglTY^AVINGS j^ANK

V.mWAVAVWA'W.'.V.V.VW.'WAWAVWM

A. Paramount Release

PAID FOR BY THE BANK

here. Most of these special ads stick close
to the bank, with merely the title played up,
but for The Silent Partner the bank shows
a picture of the theatre with the sign set
for this Paramount release. Just something
to remember when as good a title as this
comes around again.

Another Type Ad

from Pittsburgh

Here is another type display from the
Olympic Theatre, Pittsburgh. It tells a lot of
talk, but if you have not the time to read
you get the title, the house, the star and the
date in the brief time your glance requires
to pass the space. You have to absorb that,
and unless the press breaks down it is not
possible to spoil the display by filling up the
lines. It looks as though the other houses
were beginning to realize that Milt Crandall
had the right idea when he shot hand letter-
ing. Now they are venturing into type. It
may be that this was done in the present
instance because there was no cut handy,
but we rather believe that it was an inten-
tion use of the better medium. All type is
safer in Pittsburgh than the best of cuts,
and this particular form is useful in play-
ing up the big lines and giving plenty of

text for those who desire to investigate fur-
ther. It is by no means novel— except in
Pittsburgh — but it is always useful, and un-
til some other house follows the style, it is
as standard as a trademark cut. And the
smaller type is very well written. It leaves
the reader with a desire to see the play.
It even appeals to the non-fan, and this
is the most profitable angle of any good dis-
play, for every man or woman brought to the
house who would not come as a matter of
formed habit is that much found money.
Don't neglect the regulars. They deserve

was made about nine miles from Sumter, S.
C. Oscar White, of the Rex Theatre, almost
strained his lungs shouting out this fact and
he jellied every previous house record solely
because it was showing nearby scenes. In

Shadows of Paris

is a motion picture, the like of which you have
never seen before. Fresh from its laurels in
New York, this ravishing Paramount produc-
tion

Gomes

to Pittsburgh to tell you the most red-blooded
story — a story that provides one thrill after
another It comes to the

Olympic

heralded as the ultimate In photoplay achieve-
ment. Bewildering in its spectacles yet tender
in the human tale It unfolds, it will be shown

Tomorrow

and remain all week featuring a star that
gives full reign to her tempestuous emotions
—one who loves, fights and lives with the re-
straint of cavewomen. As invigorating as
the lamented cocktail is

Pola Negri

Buddie messinoer in "Quit kidding"
Screen snapshots •■ news • Fun From The press
Two Orchestras ■ symphony and Jazz

A Paramount Release

BETTER THAN CUTS

your notice, but also get after the man who
might be induced to come if you hit him
hard enough. That is when you realize your
real profit from newspaper work. You have
made new money as well as getting in the
dependable source of supply. You cannot do
it with perfunctory statements. You must
make your appeal interesting to the man who
is not interested. Get him in spite of himself.
The best way to get him is to make it easy
for him to read what you have to say in-
stead of hurling a mass of hand lettered
buncombe at him.

This Ad Overlooks
Strong Local Angle

Someone overlooked a bet when the
Melba Theatre, Dallas, Texas, took thirteen
inches down three to tell Dallas about Flow-
ing Gold without a single word about the
face that some of the scenes are supposed
to be laid in Dallas itself. It does remember
to tell that this is "an epic tale of Texas,"
but no mention is made of the fact that some
of the scenes are purely local. Killing about
half of that cut, slicing the hand lettering
to smaller type and taking up the rest of
the space to tell that this was a stirring
story of the Texas oil fields would have
brought a better return on the space invest-
ment. Possibly this was done in the press
work, but why not in the display advertis-
ing as well? That's where it will get the
best display and count for the most. The
drawing is good and the still has been copied
with unusual care, but the selling point is
the fact that this is a home-town story,
and this big appeal is lost. Pied Piper Malone

A First National Release

OVERLOOKING THE HOME TOWN

this display only the oil derrick makes much
of an appeal, and there is nothing to tell that
Dallas was picked for one of the locale, even
though the scenes there are mostly interiors.
We think this could have been made to sell
double the number of tickets.

One Man 's Loss

That one man's loss may be another man's
gain was exemplified in Green Bay, Wis.,
when the bank building burned down on
one of those zero spring days. The fire
department was hard put to keep the fire
from wiping out the town and they suffered
from the cold and wet.

And the paper tha tcarried the story car-
ried also the advertisement of Harry S. Had-
field telling of the bravery of the firemen
and how they saved the town, expatiating
on the dangers of a fireman's life and wind-
ing up with the statement that he had
booked in Universale Hook and Ladder as
a tribute to the brave fire fighters.

He took a large enough space to insure a
good press story in the reading columns,
and somehow he created the impression that
everyone should see the play as a tribute
to the local fire company, and most of them
paid tribute.

This beats just going down and banner-
ing the ruins, but of course you have to
have the right sort of a title and an active
brain.

May 24, 1924

MOVING PICTURE WORLD

407

This window display is only one of the hun-
dreds resulting from the National tie-up
effected between Vivaudou, Inc., and Metro.
It shows the Liggett window during the
Minneapolis run of "Thy Name Is Woman"
at the Garrick. Any exhibitor can do like-
wise in his town.

idea IF the idea used conveys to the mind
of the reader an impression of what the
picture's all about. It does not include an
idea which gives an absolutely false impres-
sion of what the prospective patron may ex-
pect to see in the picture.

Certainly it is almost impossible to stick
to the "stills" in making layouts for ads.
But that does not mean that any pictures
used in layouts must of necessity distort the
spirit of the film into something which it
absolutely is not.

Latitude in Picture Advertising

Granted that motion picture theatre ad-
vertising cannot adhere strictly to the
standards set in mercantile lines. There you
have a fixed product — a product whose value
and characteristics do not change and which
can be advertised accordingly, day in and
day out. But with each new picture you
have a new product, and each picture must
be treated individually. It is this fact, to-
gether with the further fact that because
the boundaries of "showman's license" are
more elastic than the license in advertising
in any other line, that some men have taken
undue advantage of it and, in mistaken zeal,
have been responsible for making enemies
of many of those who should be the best
friends of the industry.

Rex Ingram!

O ERHAPS , there are many motion pic-
*■ ture advertising men who could learn
a most profitable lesson from the field of
burlesque. For many years the appeal of
burlesque as a form of entertainment was
limited virtually to men only. Then the
promoters of burlesque got wise to the fact
that any amusement enterprise was signally
successful only when its appeal was directed
toward the whole family.

Walter K. Hill, of the Columbia Amuse-
ment Company's News Bureau, 701 Seventh
avenue, New York, could probably tell any
interested party the whole story. He could
tell how burlesque promoters, after having
become convinced that they were limiting
their business through their supposed
"spicy" appeal, gradually switched their ap-
peal to reach the entire family circle.

Have Increased Business

True, there are still those burlesque houses
which go as far as they dare in attempting
to convey the impression that they have a
show which is "rich, rare and racy," but
they are very few and far between. The
great majority of burlesque houses today
cater to the whole family — and their adver-
tising shows it. Whereas in years gone by
the chief note in their advertising was a
woman or women clothed as scantily as the
police and others would allow, today they
are selling CLEAN, WHOLESOME EN-
TERTAINMENT.

The best answer to the wiseness of their
course is the tremendous increase in volume
of business and profits that their ledgers
show.

Paramount Tie-Ups

FOLLOWING the success of the tie-up
campaign on the Gloria Swanson pic-
ture, "The Humming Bird," in which the co-
operation of the manufacturers and distrib-
utors of Humming Bird Hosiery proved so
effective, Leon J. Bamberger, assistant man-
ager of Paramount's division of exploitation,
has completed arrangements for two similar
national tie-ups for the exploitation of
"Triumph."

The first of these involves a tie-up with
the Triumph Hosiery Mills, and will be op-
erated in almost identically the same man-
ner as the "Humming Bird" campaign. The
company is advising its 2,000 dealers as to
details of the tie-up.

The other tie-up which Bamberger has
effected for "Triumph" is with the E. T.
Howard Company, manufacturers of per-
fume.

Ingenious Stunts

Associated Exhibitors has issued a cam-
paign book on "Racing Luck," the comedy
feature featuring Monty Banks, which con-
tains an uncommon number of helpful sug-
gestions to exhibitors. One is a street
parade of old cars, after a newspaper tieup
has been effected, with at the end of the
parade a man in racing outfit driving a
comet racing car.

A spaghetti eating contest also is sug-
gested.

A few shots from the trailer on Goldwyn-
Cosmopclitan's "Recoil," as reproduced from
the press sheet.

Rex Ingram's

Featuring

Ramon Novarro - Alice Terry

W3?

a METRO picture

Novarro AliceTerry

"70 PICTURE /

The twenty-four and six sheets on Metro's "The Arab.''

Newest Reviews and Comments

"The Signal Tower"

Excellent Entertainment Provided in Uni-
versal'* Railroad Story Released as
a Super-Jewel
Reviewed by C. S. Sewell

Universal's newest super-Jewel, "The Sig-
nal Tower," is a production eminently wor-
thy of this brand name. It is a simple,
straightforward story of railroad life, beau-
tifully photographed, finely directed, rich in
human interest and realistic touches, filled
with compelling drama, and with a stirring
and spectacular climax in which a freight
train is derailed and tumbles down a steep
incline.

Adding greatly to the effectiveness of this
picture is the concentration of the story in
the hands of only four main characters, and
of the locations, as all the action takes place

9he Oscar C. ^ ^

Buchheister Co. One.

ART TITLES]

SPrintea\pitles &^ Special GfFects,
\ 245 W. 55 th St. 7
\ New York. City /
V Circle 62-40 - 1 /

RECENT PRODUCTIONS
TITLED BY US

"WANDERER OF
THE WASTELAND"

A ZANE GREY STORY IN
TECHNICOLOR

"YOLANDA"

EDITED BY CHARLES S. SEWELL

IN THIS ISSUE

Come On Cowboys (Arrow)
Danger Line, The (F. B. O.)
Daughters of Pleasure (Principal)
Fire Patrol, The (Chadwick)
In Fast Company (Truart)
Lone Chance, The (Fox)
Men (Paramount)
Signal Tower, The (Universal)
Why Men Leave Home (First
National)

at a lonely signal tower in the mountains
and in a solitary house near by.

Although following the form of a melo-
drama with a villain who seeks to break up
the sanctity of a home, and with events cul-
minating in the spectacular train wreck,
there are no situations which stretch the
spectator's credulity, and intense, compelling
and vital drama is the outstanding note.

Director Clarence L. Brown has skillfully
developed the story, injecting a lot of good
human interest; he has expertly developed
his characters who act consistently and like
real human beings at all times, and has
looked out for the little details that mean
so much in effectively putting over the de-
sired impression. Never for an instant do
you lose sight of the fact that there is be-
ing acted before you a drama of real life,
made more forceful by the utter isolation of
the characters from the outside world.

The railroad atmosphere which dominates
the story is convincingly handled and there
is always the tang of adventure and the
fascination that goes with stories of these
arteries of iron and steeds of steel.

While the outline of the plot is fairly ob-
vious and you can early guess at the direc-
tion the story will take, it has been so skill-
fully directed and acted that your interest
is held and heightened as the reels are un-
wound, until you find yourself thoroughly
absorbed and your nerves tingling when the
climax comes. There is unusual suspense
and interest in the situation where you wait
to see whether the husband will complete
his work of derailing the freight train to

save scores of lives on the onrushing lim-
ited or if he will yield and go to the aid of
his wife who has been attacked by the vil-
lain. A melodramatic situation, it is true,
but a gripping one that will "get under the
skin" of the majority of spectators. The
climax is unusually well worked up and the
derailing of the train in the nick of time will
thrill even the most jaded spectator.

Virginia Valli, who is starred in this pic-
ture, brings to it a convincing note of charm
and sincerity in her portrayal. Rockliffe
Fellowes is excellently cast as the easy-going
I'tit powerful husband when he is finally
aroused ; Wallace Beery, as always, gives a
superior performance as a villain, and little
Frankie Darro, an excellent little actor, adds
to the human interest as little Sonny. The
minor characters all give fine performances.

We believe that "The Signal Tower" will
prove an excellent attraction in the great

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May 24, 1924

MOVING PICTURE WORLD

409

majority of theatres and that it will roll up
a big total in the box offices of the country.

Cast

Sally Tolliver Virginia Valli

Dave Tolliver Rockliffe Fellowes

Sonny Frankie Darro

Joe Standish Wallace Beery

Old Bill j. O. Barrows

Pete J. Farrell MacDonald

Gertie Dot Farley

Based on story by Wadsworth Camp.
Scenario by J. O. Spearing:.
Photographed by Ben Reynolds.
Directed by Clarence L. Brown.
Length, 6,714 feetj

Story

David is signalman in a tower at a lonely
point on a mountain railroad. His com-
panion, Old Bill, is pensioned and Joe Stand-
ish is sent in his place. David and his wife,
Sally, and little boy Sonny live in a home
David had built near the tower. Joe boards
with them and Sally's cousin Gertie makes
every effort to catch him. Joe mistake's
Sallie's kindness and finally kisses her.
David orders hira away. The next night dur-
ing a severe storm, Joe reports late for work
and David has to stay. A freight train
breaks in two on the mountain and David
is ordered to derail it to prevent it from
wrecking the limited. While he is tearing
up the track Joe, who is drunk, goes to
David's home and attempts to force his at-
tentions on Sallie. Sonny runs up to David
and tells him, but David waits long enough
to save the limited. Sallie comes up and de-
scribes how she sought to frighten Joe with
what she thought was an empty pistol, but
ended by shooting him. Sonny reveals that
he has stolen a cartridge and put it in the
pistol, and tells David he is ready for his
spanking, but both take the little boy in
their arms.

"The Danger Line"

Sessue Hayakawa Scores in Picturesque
Japanese F. B. O. Story
Reviewed by Summer Smith

In F. B. O.'s "The Danger Line," based
on Claude Farrere's novel, "The Battle,"
Sessue Hayakawa contributes a highly pic-
turesque motion picture and an excellent
character study with elements of striking
drama. Again he is to be commended for
furnishing the screen with a style of enter-
tainment departing, in its locale and plot
treatment, from routine lines, and distinctly
a work of art.

In subtle ways Sessue Hayakawa's acting
conveys the impression of deep feeling, and
he creates a fine, powerful character in the
Marquis Yorisaka, whose Japanese home is
Americanized during his absence and whose
wife is on the border-line of an affair with
an American. Tsuri Aoki, as the Marquise,
also performs brilliantly, extracting every
possible suggestion of emotionalism from
the sentimental plot.

As is the case with the majority of Haya-
kawa's pictures, the scene is laid in Japan
and the exteriors and interiors are delights
to the eye. That picturesque country — or,
rather, reproductions of its beauties — con-
tributes some of the most attractive scenic
effects in motion pictures, and the romantic
background of "The Danger Line" very ma-
terially enhances the heart throbs of the
story.

The outstanding scenic effect of the pic-
ture is a naval engagement in which a whole
fleet of vessels is employed. These scenes

"Stories for the Children, Drama for the
Grown-Ups." — N. Y. Herald

Original Drama Written
for the Screen
Adaptations Marie

E. E. BURSON, Cineo-Dramatist
i S»l So. Barlinftaa At*. Aatelei, Cal.

are the result of expert directing and supply
striking atmosphere for the climax of the
story, when the Marquis and Marquise de-
cide that it is best to abandon attempts at
Americanization and abide by their own
ways, customs and habits.

Cast

Marquis Yorisaka Sessue Hayakawa

Marquise Yorisaka Tsuri Aoki

Mrs. Hockey Gina Palerme

Miss Vane, her secretary Cady Winter

Captain Herbert Fergan Felix Ford

Based on Claude Ferrare's novel,
"The Battle"
Adapted by Margaret Turnbull.
Directed by E. E. Violet.
Photographed by Asselin, Dubais and
Quintin.
Length, 5.S00 feet.

Story

While the Marquis Yorisaka is absent on
a secret governmental mission in Paris, his
wife, the Marquise, meets Mrs. Hockey, a
wealthy American divorcee, and Captain
Fergan, an attache of the English army.
Mrs. Hockey amuses herself by Ameri-
canizing the little Marquise and Captain Fer-
gan falls victim to her charms. Yorisake
returns unexpectedly. He secures a place for
Fergan on his vessel and watches him closely.
A naval battle takes place with Yorisaka
in command. He is wounded and orders Fer-
gan to take his place. Fergan at first re-
fuses, because he is neutral, but Yorisaka
insists. He takes command and is mortally
wounded. The Japanese are victorious and
the city is in a mad frenzy of rejoicing.
Yorisaka is brought home on a stretcher
to his wife. She tells him that there has
never been anything between herself and
Fergan, and she and the Marquis decide that
their own ways, customs and habits are the
best.

MUSICIANS SHOULD FOLLOW

Jhem&iic Music

"Come on Cowboys"

Arrow Film Corporation's Newest Produc-
tion Starring Dick Hatton is a Good,
Snappy Western
Reviewed by C. S. SeweU

While the story opens in the East in "Come
On Cowboys," a Ben Wilson production dis-
tributed by Arrow on the state right market,
the action soon changes to a western ranch
and Dick Hatton, the star, is first shown in
a terrific fight in which single-handed and
without the aid of his gun, he overcomes
three rustlers.

The story deals with a girl who has an
unwelcome suitor who follows her West.
There she meets the hero and when she re-
turns East and is about to be forced into
an unwelcome marriage, she calls on the hero
and he arrives in time to save her and win
her for himself. There is the familiar atmo-
phere of the Western ranch, with hard fight-
ing and good riding. In addition there is a
good stunt in which the girl and the hero
fall over a high cliff and land on a ledge.
There is a melodramatic situation with con-
siderable suspense when the villain-rival has
thugs trying to cut the rope.

Dick Hatton is assisted by an unusually
clever horse, Beverly, a beautiful and well-
trained animal, who does some good stunts.
The story is melodramatic and there is plenty
of action, which, however, is not altogether
plausible, but the average western fan will
doubtless overlook the inconsistences of the
story, as for example the climax where the
hero and his band of cowboys come to New
York, rush into the house and lick the villain
and his party, inasmuch as it provides sus-
pense, vigorous action, and considerable
humor.

Dick Hatton is entirely satisfactory in the
leading role and is given good assistance
by a cast headed by Marilyn Mills. Phillip
Sleeman, looks the part of the polished

Cue *.SAee£>

FOR PROPER PRESENTATIONS

melodramatic villain, but is inclined to over-
act. The production details are adequate
and there are some attractive outdoor scenes.

"Come on Cowboys" measures up to the
standards of the average program western
and has sufficient material to make it an
offering that should satisfy the majority of
fans who like thrilling and actionful
westerns.

Cast

Jim Cartwright Dieb Hatton

Priscilla Worden Marilyn Mills

Wallace Rampart Harry Fenwick

Fj R. Worthington Phillip Sleeman

"Beverly" Himself

Directed by Ward Hayes.
Leng-th, 4.70O feet.
Story

Worthington is a suitor for the hand of
popular Priscilla Worden and her uncle
Wallace favors his suit, as he owes Worth-
ington money he is unable to pay. To aid
the romance, Wallace arranges a trip to
Priscilla's ranch, where she meets Jim and
they become interested in each other.
Worthington hires rustlers to make away
with Jim, but they fail. Priscilla returns
east and later wires Jim she needs his help.
He comes with his gang of cowboys and
they arrive just in time to prevent the forci-
ble marriage of Jim and Worthington. Jim
and Priscilla declare their love for each
other and prepare for their own wedding.

"Why Men Leave Home"

Stahl Scores Another Winner for First
National with Delightful Story of
Newly Married Life

Reviewed by C. S. Sewell

John M. Stahl, whose "Dangerous Age"
scored a big success, has produced another
winner in "Why Men Leave Home." It is
a delightful comedy-drama of a newly mar-
ried couple and their misunderstandings,
produced in such a manner that it will bring
genuine entertainment to all classes of pa-
trons and should prove a big box-office
winner.

Seldom has a picture reached the screen
which is so thoroughly pleasing and enjoy-
able. While there is an underlying serious
note of warning to newlyweds to be more
tolerant of each other, and for husbands to
continue to show their wives the same con-
sideration and attention as on the honey-
moon and blaming on this the real reason
for the estrangement, the theme has been
handled in a delicate comedy vein. The
picture right from the opening scene fairly
scintillates with delightful comedy touches
that are bright and clever and thoroughly
realistic.

"Why Men Leave Home" is an adaptation
of a successful recent stage play and be-
longs to the domestic problem type, and al-
though there are some quite intimate scenes,
they are never risque or suggestive and will
not offend even the most sensitive. Every
situation has been finely directed and skill-
fully portrayed by the excellent cast. Many
of the bright lines of the play are retained
as subtitles.

Author, continuity writer and director
have all shown fine insight into the psychol-
ogy of newly married life, and it has been
presented on the screen with deft, humorous
and very human touches. Although good-

410

MOVING PICTURE WORLD

May 24. 1924

natured comedy is predominant, there is a
serious note and drama is not neglected by
any means.

Adults especially should enjoy this picture
and it should delight the married members
of any audience, those who may have had
their lives parallel these experiences as well
as those who have missed the pitfalls and
sailed the matrimonial sea without disaster
during the early years. All will recognize
and appreciate the many realistic touches
and enjoy them. But there is sufficient good
sure-fire entertainment to please the single
ones, too.

This picture is beautifullly photographed
and finely mounted, with sets which, while
portraying the evidence of wealth, are never
obtrusive or ostentatious. A clever note is
the showing of an old couple who are still
sweethearts after fifty years of married life.

Specify

GOERZ

for

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and expert precision that
made Goerz Lenses the
WORLD STANDARD are
back of every foot of Goerz
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Second — Goerz Raw Stock base
is stronger, assuring better
wearing qualities and longer
life.

Third — Goerz Raw Stock has
two points more gradation,
meaning better details in
highlights and shadows — the
acid test of quality emulsion.

Fourth — If you use Goerz Raw
Stock for prints for export
you are entitled to a refund of
$3.96 per 1,000 feet.

Goerz Positive — Perforated

1.5c per foot

Goerz Negative — Perforated

3.5c per foot

Sole Distributors for
U. S. and Canada

Fish-Shurman Corp.

45 West 45th Street

Phone: Bryant 7243

New York City

This is strong in human interest and at the
same time has also contributed a share to
the delightful comedy note.

Thoroughly in keeping with the direction
and audience value of the story is the work
of the cast. Lewis Stone gives a magnificent
portrayal of the hero, introducing many
subtle touches that ring true and realizing
the possibilities of the role to the utmost.
Helene Chadwick gives a fine performance
in the opposite role and fully measures up
to its requirements. Alma Bennett is ef-
fective as the other woman, while William
V. Mong and Mary Carr are excellent as
the old couple. Especially fine is the work
of Mrs. Carr and her comedy touches are
superb.

Cast

John Emerson Lewis Stone

Irene Emerson Helene Chadwick

(irandma Sutton Mary Carr

Grandpa Sutton William V. Hong

Jean Ralston Alma Bennett

Nina Neilson Hedda Hopper

Sam Neilson Sidney Bracey

Betty Phillips l.ila Leslie

Arthur Phillips E. Hi Calvert

Drj Bailey Howard TTuesdell

Based on play by Avery Hopwood.
Scenario by A. P. Younger.
Directed by John M. Stahl.
Length, 7,990 feeti

Story

John Emerson marries Irene and starts out
by paying her every attention at first, but
by the first anniversary he has gotten so
neglectful of her that he forgets to give her
a present until she reminds him of the day,
and even then he does not select it. Realiz-
ing that he is showing her no attention and
she is left to her own resources she con-
tinually goes on visits with her girl friends.
John, feeling he is deserted and lonely, takes
his stenographer to the theatre and kisses
her. His wife returns, discovers the situa-
tion and soon after gets a divorce. The sec-
retary works her wiles and soon marries
John. John's grandmother not knowing all
the details arranged to bring John and Irene
together by faking an injury. They realize
they love each other but it is too late. John's
new wife comes to the house and tries to
take him away, but the place has been quar-
antined. John soon realizes his new mar-
riage was a mistake and his second wife is
glad to divorce him on payment of large
alimony, so he and Irene get married again
and start on a second honeymoon.

"The Fire Patrol"

Chadwick Picture* Corporation Provide*
Good Melodrama in Screen Version
of Stage Play

Reviewed by A. Van Daren PowelL

Exhibitors need feel no hesitation in wel-
coming "The Fire Patrol," which Chadwick
Pictures Corp. has screened from the stage
play of the same title by Harkins and Bar-
ber, and which is a credit to the independent
market.

Any box office that pulls its best tonic
from lovers of melodrama will be sure to
find this picture satisfying. There is no
padding. The picture starts with action and
there is no slump in the interest.

Hunt Stromberg has handled the direction
admirably. Particularly well done is the sea
stuff. Even essential brutality in the open-
ing sequence is not employed in a way that
could offend any but the most finicky flaw-
pickers. There are several excellent thrills,
particularly in the race up the cliffs to save
the blind old sea captain from death. There
is a fight in the picture that earned several
gasps from the audience witnessing the first
showing. In every way the picture can be
called a credit to the director. The photog-
raphy is ably done, and there are some very
good seascapes and rugged coast views.
Types are excellently chosen. Legitimate

MUSICIANS SHOULD FOLLOW

"jik ematic M us/c

Cue *.SAeer^

FOR PROPER PRESENTATIONS

comedy is achieved through the types em-
ployed in a coast village dance sequence.

The cast is a thoroughly capable one.
Anna Q. Nilsson in the prologue gives a
good account of herself. Helen Jerome
Eddy and Madge Bellamy, with more to do,
give good performances. Spottiswood Aitken
brings the blind sea captain before you
faithfully and with conviction, quite as Jack
Richardson makes a convincingly repulsive
sea pirate. Johnny Barron, as the hero, is
clean-cut in his work and plays his scenes
pleasingly.

Exhibitors who have inland audiences
should make clear the fact that "The Fire
Patrol" is not of the type of "Third Alarm"
and others dealing with city firemen; it is
a story of the coast fire patrol, the fire boat
lads, and in this lies a fresh pull.

Cast

Maiy Ferguson Anna <i Mis son

Captv Ferguson (.in prologue)

William Jeffries
Capt. Ferguson (later) ... Spottiswood Aitken

"Butch" Anderson Jack Richardson

Colin Ferguson Johnny Barron

Molly Thatcher Madge Bellamy

Emma Thatcher Helen Jerome Eddy

Mice Masters Gale Henry

Village Belle France* Rom

From stage play by Harkins and Barber.
Personal direction of Hunt Stromberg.
Length, 6,600 feet.
Story

His vessel foundered in a storm, Captain
Ferguson and his wife and son are picked
. up by the pirate ship commanded by "Butch"
Anderson, who, after a terrific fight in which
Ferguson is blinded and marks Butch for
life, sets Ferguson and his son adrift again,
keeping the wife, who defeats his plans by
taking her own life. Tears later the cap-
tain's son, Colin, is a member of the coast
fire patrol, in love with Molly, whose sister
Emma secretly loves him. Colln's heroism
in a recent ship fire is celebrated by a dance
to which he takes Molly. Emma schemes to
get Colin from her sister. Colin goes to
Emma to get a new uniform she has made
for him; here he learns of her love and, car-
ried away, yields to the sway of her passion.
A storm breaks and fire is discovered at sea.
Colin is not among the men when the boats
put off to the rescue and is disgraced.
"Butch" is among the rescued and plans to
win IkColly. Ferguson suspects his Identity
but is not sure. Colin comes back in time
to participate in thrilling climaxes through
which the love snarl is straightened and
"Butch" gets his just punishment.

"The Long Chance"

John Gilbert Is Starred in Thi» Thrilling
William Fox Melodrama

Reviewed by Tom Waller

In "The Lone Chance" William Fox has
a sure box office attraction where fans like
an unadulterated melodrama and are willing
to overlook implausibilities which naturally
are bound to occur so that the strategy of
the hero brings him out on top of every-
thing. John Gilbert ably proves his ability
to enact a role of this type.

The plot will keep most patrons in suspense
from the opening of the first reel to the
close. Even those fans who are inclined to
show but little partiality for melodramas of
this type will find their attention focused on
the screen and thrilled especially when Gil-

May 24, 1924

MOVING PICTURE WORLD

411

bert stages a hair-raising escape from prison
when he finds that the Governor, for whose
daughter he pleaded guilty to murder, does
not intend to carry out his part of the agree-
ment and grant him a pardon after the ex-
piration of the first year of the life sentence.

A scene with especial appeal, and where
the grand climax is staged, is where Gilbert
confronts the Governor just before his
daughter is scheduled to marry a political
backer who conceived the scheme to save
the girl from being charged with the crime
which she committed upon a roue who be-
trayed her and then resorted to blackmail.

The chief suspense all through the pic-
ture is caused by Gilbert not finding out un-
til the last that the girl, for whom he left his
home town and went in search for in the
city, is the Governor's daughter.

Cast

Jnck Saunders John Gilbert

Margaret West Evelyn Brent

Lew Brody John Miljan

Governor Edward TUton

Burke Harry Todd

Story by Charles Kenyon.
Directed by Howard Mitchell.
Length, 4,385 feet.

Story

Jack Saunders leaves his home town for
the city in search of a mysterious girl tour-
ist with whom he has fallen in love. Unable
to sell his patent on an invention he be-
comes down and out and is on the breadline
when he sees the girl go by in a car. He
follows her but loses sight of her as she
goes into her home. He is accosted by
Burke, a politician, who takes him to the home
of the Governor. There he agrees, upon be-
ing assured of big money and an early par-
don of pleading guilty to the murder of a
roue perpetrated by the official's daughter.
He escapes from jail when the Governor de-
nies the pardon. Going to the Governor's home
he finds that the politician is about to be
married to the girl slayer, who turns out
to be Jack's mysterious girl. The marriage
takes place with Saunders as the bride-
groom.

"Men"

Paramount Film Starring Pola Negri Marks
American Debut of Celebrated
European Director

Reviewed by C. S. Sewell

Of especial interest in connection with
"Men," Pola Negri's latest picture for Para-
mount, is the fact that it marks the debut
of Dimitri Buchowetski, one of Europe's
leading directors, as the producer of an
American-made picture. Here we have Eu-
rope's best known star in a European story,
directed by a European. This combination
has produced a picture that is essentially
Continental in story, atmosphere, direction,
theme and treatment, although filmed in this
country and portrayed by a cast who, with
the exception of the star, are all well-known
American players.

Mr. Buchowetski is also the author of the
story and his ability as evidenced by some
of his pictures shown on this side promised
well with Pola in the leading role. With a
story built on a theme that offers excellent
opportunities for drama, and with a director
who seems to thoroughly understand her
and be able to bring out her unquestioned
ability, and with a role which perfectly suits
her, we find Pola in her old-time form, giv-
ing a magnificent performance, reminding us
of her portrayal in ''Passion."

As to Mr. Buchowetski, his skill as a di-
rector is at all times evident in the delicate
touches, the subtlety of some of the scenes,
the manner in which he manages to regis-
ter his ideas by short flashes and kaleido-
scopic bits and especially in the way he has

handled his American players and the man-
ner in which he has made them respond.
Here is a picture in which you never lose
cognizance of the hand of the director who
shows himself to be a master of his craft.
Not that he has made them mere automa-
tons, but on the contrary in the way he has
made them appear thoroughly at home in
the European atmosphere of the story.

The directorial and dramatic side of Mr.
Buchowetski appear to have somewhat over-
balanced the story viewpoint, with the re-
sult that we have a picture in which
in attaining intense drama and in building
up excellent characterizations and effective
situations he has leaned heavily toward the
unpleasant side of life besides placing his
characters in somewhat improbable situa-
tions. He has built up a forceful character
study, choosing as his heroine a woman who
is betrayed by an old roue, resulting in her
hatred of men and a desire to use them for
her own ends, to get money from them, to
make them pay for the wrong inflicted on
her. We see this leading to a situation
where a young admirer even steals a large
sum of money to satisfy her whim after she
has contemptuously spurned his love.

Not only is the heroine presented in an
unsympathetic role but the theme itself,
while dealing with an undeniable phase of
life, stresses the sordid side. Exception is
also liable to be taken in some quarters to
the moral tone of the theme and to some
of the scenes, which are daring and unmis-
takable in their inferences, notably the lur-
ing of the girl to Paris and her scenes with
the old roue, the sequence where she auc-
tions off her company to the highest bidder,
the situation where she agrees to the bank-
er's proposal to save the hero and where
she strives to make the hero believe she is
the banker's mistress.

"Men" is a production that deals with life
with a bold hand, is intensely dramatic, mag-
nificently directed and superbly acted, and
it will appeal to the sophisticated and to all
who put these values above the other con-
siderations. It is a picture that will prob-
ably depend largely on the clientele of each
theatre and is one which each exhibitor
must decide for himself as to his audience's
probable reaction.

Cast

Cleo Pola Negri

Georges Kleber Robert W. Frazer

Henri Duval Robert Edeson

Cleo's Father Joseph Swickard

Francois Monti Collins

Stranger Glno Corrado

Baron Edgar Norton

Story and direction by Dlinitir Buchowetski.
Adapted by Paul Bern.
Length, 6,5414 feet.

Story

Cleo, a waitress in a squalid water-front
cafe in Marseilles attracts the attention of a
stranger who enlists the aid of her father's
old friend, and together they lure her to
Paris on the promise of making a great
dancer of her. Instead the stranger takes
her to a baron who is a regular roue and he
betrays Cleo. The next day she gets away
and goes to a cafe where a young chap,
Georges, who is with a group of young fel-
lows having a wild time, accosts her, but she
turns on him fiercely. Years later, Cleo has
become a success and the reigning stage
favorite. Men seek her but she hates them.
She auctions off her company for money and
gives it to a poor girl. Georges reappears
and falls in love with her, but she spurns
his love and demands that he give her money.
He robs his employers bank, and she gives
this money away. Learning that Georges is
to be jailed, she accepts the offer of Georges-
employer in order to free him, and seeks to
disgust Georges. But his employer, Duval,
relents of his bargain and leaves them to-
gether and Georges clasps her In his arms.

"Daughters of Pleasure"

Principal Offers Entertaining Story of
Modern Father and Daughter Portrayed1
by Fine Cast

Reviewed by C. S. Sewell

In "Daughters of Pleasure," Principal Pic-
tures Corporation has a picture built on a
thoroughly modern theme, interestingly pre-
sented, with good human touches and dra-
matic situations, and in which humorous in-
cidents have not been overlooked; and it
should provide thoroughly satisfactory en-
tertainment for the majority of patrons.

The theme deals with a poor family sud-
denly made rich by the discovery of oil.
Unlimited money opens up new avenues of
pleasure; the mother remains old-fashioned
but father begins to "step out" and finally
is mixed up in an affair with a young French
girl. He is shown as attempting to hold
his daughter down and forbids her to go out
with a chap who has a reputation as a
rather gay fellow. The daughter resents
this and her discovery of her father in the
apartment of the girl, who is a former
schoolmate of hers, causes the girl to de-
cide to recklessly follow her father's foot-
steps. The situation is saved when the
father realizes his error and the hero de-
clares his love for the daughter and a wed-
ding is arranged.

Unlike the majority of pictures of today
in which the pursuit of pleasure is stressed,
Director William Beaudine has refrained
from showing any wild parties or cabaret
scenes, but has contented himself by pre-
senting the daughter as a girl who, until she
discovers her father's perfidy, is content
with her own pursuit of pleasure according
to modern standards and resentful of par-
ental domination. She is a thoroughly hu-
man type. The story is never allowed to
drag and it holds the interest at all times.
All of the types have been well drawn and
convincingly presented with the absence of
little improbabilities that so frequently creep
in. An especially interesting character is a
grafting, grasping butler who exacts money
from both father and daughter for his
silence. These sequences have been partic-
ularly well handled.

"Daughters of Pleasure" is portrayed by
an excellent cast of box office favorites.
Marie Prevost is sympathetic and effective
as the daughter with Monte Blue as the
young rounder. Clare Bow gives a good
performance as the other woman, while
Edythe Chapman is convincing as the old-
fashioned wife. Wilfred Lucas is effective
as the husband who allows wealth to turn
his head.

Cast

Marjory Hadley Marie Prevost

Kent Merrill Monte Blue

Lila Millas Clara Bow

Mrs. Hadley Edythe Chapman

Mark Hadley Wilfred Lucaa

Directed by William Beaudine.
Length, d* reels.
Story

The Hadleys are poor, but the discovery
of oil suddenly makes them wealthy. Mrs.
Hadley remains old-fashioned but her hus-
band Mark adopts new ideas and begins an
affair with a French girl, Lila. His daugh-
ter Marjory is friendly with a very "rapid"
young man, Kent Merrill, and Hadley for-
bids her to see him, but she goes with him
anyway. Marjory calls on Lila, who was
her school chum in Paris, and is shocked to
find her father present. Upbraiding him for
his deception, Marjory recklessly leaves with
Merrill, not caring what happens. Mark,
thoroughly chastened, returns home to find
his wife has learned of his unfaithfulness

(Continued on page 413)

The Pep of The Program

News and reviews of Short subjects and serials

"Going- to Congress"

(Pathe — Comedy — Two Reels)

Will Rogers' newest two-reel comedy for
Pathe is a broad satire on how congressmen
are picked by the politicians, how they win
elections by making impossible promises and
how they act after elected. Rogers appears
as a village idler, aptly named Doolittle, who
is picked because he is harmless and wins
the farmer vote by promising rain. His
self-importance after election is played up
in a humorous way. The comedy note is
in a quieter vein than in some of his recent
releases, and more use has been made of
Rogers' familiar type of humor by means
of a lot of subtitles, several of them in a
conversational vein. Some of the humor is
subtle while a lot of it is quite obvious. Any
audience will enjoy seeing him, dressed as
a congressman, silk hat, frock coat and ev-
erything. It is a comedy that will appeal
particularly to high-class audiences, but
almost everybody will smile, even if they do
not laugh out loud, at the good-natured
slaps at some of our politicians and law-
makers.— C. S. S.

"Tired Business Men"

(Universal — Comedy — Two Reels)

Al Alt is the star of this Century Comedy
featuring the Follies Girls, which is released
by Universal. Al appears as a sidewalk flirt
who follows a girl but gets in trouble with
a cop until he outwits him. Discovering the
girl works in a musical instrument place, he
manages to get a job but demoralizes the
place and finally persuades the help to run
away for a picnic, the boss follows and is
persuaded to join the party and while the
girls dress as "boy scouts" Al and his pal
start hunting. They are chased by a bear
and the girls shoot them by mistake and
the day ends with a terrific windstorm that
buries the bunch in a tent as it blows over.
There is considerable snap and action, and
quite a lot of stunts in this comedy, includ-
ing some familiar and some new rough and
tumble situations that will keep the majority
of patrons amused, as there is something
doing all the time. It is one of the very
best of the recent Century comedies and
should please the average audience. — C. S. S.

"Position Wanted"

(Pathe— Comedy— One Reel)

In this Pathe comedy in the series star-
ring Charles Chase the hero appears as a
chap who looks for a position but is not
anxious to find one. In assisting a girl who
is being followed by a rough looking chap,
he incurs the other fellow's enmity and dur-
ing a masquerade gets into all sorts of
trouble, but finally exposes the other fellow
as a burglar. There are a number of amus-
ing situations, especially during Charlie's at-
tempts to get to the ball in his cave-man re-
galia, also where a real cop assists the burg-
lar in making a getaway, thinking it is all a
part of the masquerade. This comedy is
well up to the standard of the series and
should amuse the average patron. — C. S. S.

"SHORTS" REVIEWED
IN THIS ISSUE

Cat's Meow, The (Pathe)
Dizzy Daisy (Educational)
Going to Congress (Pathe)
Good Morning (Educational)
Honor of Men, The (Universal)
Lunch Brigade, The (Educational)
Mysteries of Mah Jong (Arrow)
Pathe Review No. 21 (Pathe)
Position Wanted (Pathe)
Tired Business Men (Universal)
Two After One (Arrow)
Why Pay Your Rent (Universal)

"Why Pay Your Rent?"

(Universal — Comedy — One Reel)

In this single reel Universal Comedy, Bert
Roach appears without his familiar team-
mate, Neely Edwards, and is featured along
with Alice Howell, who is seen in her fa-
miliar role of a domineering wife. As in
several recent comedies, Roach appears as
a butler. This time he is employed in a
house where his main duty is in helping the
husband dodge bill collectors; finally, how-
ever, they come and load all the furniture,
including a stove, on a moving van, but
Roach is equal to the situation and he cooks
and serves lunch to his master and mistress
as the van speeds along. There is rapid ac-
tion and considerable humor of a familiar
type and should prove thoroughly accept-
able to Bert Roach fans. — C. S. S.

COMING
A "HISTORIET"

TEAPOT DOME

(Not a Review)
Illustrated, Animated and "Cartoonized"
with "Multi-Color" Title.
Something new and unusual.

TO FOLLOW:

"Famous Sayings of Famous Americans*'
"Witty Sayings of Witty Frenchmen"
"Witty Naughty Thoughts"
"Love Affairs of Famous Men" (A Series)
ALL Our "Hlstoriets" Are
Illustrated, Animated and "Cartoonized"

AND BESIDES

Have "Multi-Color" Titles and Scenes
"See It in Colors"

REEL-COLORS, Inc.

LABORATORIES, LYNDHURST
(Art Studios and Offices)

85 RIVERSIDE DRIVE
NEW YORK

Phone Endicott 7784-7364

"Mysteries of Mah Jong"

(Arrow — Special — Two Reels)

Arrow Film Corporation is offering an ex-
ceedingly timely film in the two-reeler, "The
Mysteries of Mah Jong." The basic prin-
ciples of the game are set forth so clearly
and concisely that anyone can comprehend
them. The various Chinese characters, the
winds, dragons, flowers, seasons, etc., are ex-
plained as well as the significance of the
terms "pung" and "chow" and when he may
or may not "pung" or "chow." To get away
from the dry, instructive angle, the pro-
ducer, Xorman Jefferies, has injected a lot
of Chinese and American atmospheric
touches, some good-natured jabs at the ex-
tent to which certain classes go in adopting
Chinese raiment, insense and decorations,
and quite a few comedy touches are intro-
duced. The method of counting points is
only touched upon lightly by explaining the
highest possible hand, but we think this is
a point in the film's favor from a popular
standpoint, as to attempt to explain the in-
tricacies of the scoring would serve only to
confuse the average spectator. Due to the
tremendous popularity of this game and the
enormous amount of publicity it has re-
ceived, many newspapers running Mah Jong
departments, practically any audience con-
tains large numbers of people who either
play the game or are curious about it, and
this film should therefore prove a welcome
attraction in almost any type of house. —
C. S. S.

"When Wise Ducks Meet"

(Fox — Comedy — Two Reels)

Although a couple of human beings assist
in this comedy, practically the entire action
of this Fox Sunshine two-reeler is carried
on by ducks and their antics should get a
lot of laughs out of any assembly of movie-
goers. This comedy is particularly clever
in addition to being genuinely humorous. It
is especially clever because of the extreme
difficulty in directing these web-footed fowl
and making them perform before the cam-
era, and these Sunshine ducks give every
evidence of being exceedingly well trained,
in addition they cavort as if they really en-
joyed being photographed, and this adds to
the merriment. A duck village, a duck cir-
cus, the antics of duck wives, and last but
not least a duck hospital and duck soup are
all shown to advantage in getting the
laughs. — T. W.

"Lunch Brigade"

(Educational — Comedy — One Reel)

A burlesque on some of the cheaper cafe-
terias is attempted with much hilarity by
Sid Smith, Cliff Bowes and Virginia Vance
in this one. The antics in the one-armed
joint will be especially appreciated by pa-
trons of such, although most of the slap-
stick material ought to hit the spot with any
fun-loving fan. The comedy has no partic-
ular trend, but lots or rough and tumble
action. — T. W.

May 24, 1924

MOVING PICTURE WORLD

413

"Dizzy Daisy"

(Educational — Comedy — Two Reels)

Louise Fazenda is starred in this Jack
White production with a good cast. Es-
pecially is she well supported by Cliff Bowes
and Virginia Vance. Without any question
this may be classified as one of White's
most actionful and thrilling two-reelers. It
is so pepped up that it runs off more like a
melodramatic feature. A regular plot has
been worked into this comedy. The dumb
daughter of a wealthy fisherman gets a job
in a thug's home as a maid. She saves the
ensnared count and also recovers the jewels
stolen from the nobleman's guests. She and
the count have an exciting ride on a single
horse. The thieves chase them on land and
on sea. The antics of a sea lion pursuing
a negro porter are hilarious. A lot of novel
slapstick material introduced all through
this two-reeler is bound to make it a close
second to nearly any feature you may show
in your theatre. At least, the audience will
go home with the right kind of an impres-
sion, and, because he keeps that in mind,
is why you are always sure of White's work.
— T. W.

"The Cat's Meow"

(Pathe — Comedy — Two Reels)

Mack Sennett's newest two-reel comedy
for Pathe stars Harry Langdon in the role
of a mild-mannered chap whose sweetheart
persuades him to take her to a notorious
slum resort, "The Cat's Meow." He gets all
beaten up, and the reform element gets him
a job as a cop and he is sent back to clean
up the district. After various adventures
he captures the gang by means of a ruse
and lands them in the patrol wagon. Lang-
don is excellent in the role and his perform-
ance especially as the comedy cop is one of
the funniest ever seen on the screen; it will
keep the audience in an uproar. This film
sticks more closely to the idea of the com-
edy than a number of the Sennett comedies
and while there is not as much slapstick and
trick or stunt stuff as usual, it is all genu-
inely funny and clever. "The Cat's Meow''
is one of the best of the recent Sennett
comedies and should please the great ma-
jority of spectators. Alice Day is attractive
in the leading feminine role. This comedy
is on the type of Charles Chaplin's "Easy
Street' and is every bit as funny as that
Chaplin classic. — C. S. S.

"Good Morning"

(Educational — Comedy — Two Reels)

Lloyd Hamilton is as funny as ever in his
latest comedy for Educational. There is
nothing particularly novel about this com-
edy but the scores of tricks characteristic
of Hamilton that have brought out good
laughs in his other works should do the
same in his latest. A newspaper boy who
rescues a debutante's runaway dog and who
is consequently rewarded by being invited
to a society bazaar for charity is the trend
of the story. The Hamilton dog, a duck,
puppies and cats and other animals have
been used to advantage and aid in provok-
ing laughs in this two-reeler. A birthday
cake with firecrackers instead of candles
distributed among the guests in a novel
manner, is one of the amusing situations
in this comedy which should delight the
Hamilton fans and go well with the average
audience. — T. W.

"Two After One"

(Arrow — Comedy — Two Reels)

In "Two After One," one of the series of
two-reelers starring Billy West, Arrow Film
Corporation is offering a comedy which,
while it does not introduce any decidedly
new or original situations, nevertheless
moves along at a good pace, contains a lot
of material that can be depended upon to
amuse, and should prove a satisfactory at-
traction in the average theatre. The action
deals with a chap who is taken out by his
friends for a bachelor supper the day be-
fore his wedding. His rival sees to it that
he imbibes of hooch that puts him very
much under the weather. He is made to
"see'' all kinds of things and this portion
introduces some good "spook" effects. He
arrives late at his wedding but in time to
"kidnap" the girl just as the rival is about
to marry her. — C. S. S.

"Pathe Review No. 21"

(Pathe — Magazine — One Reel)

This issue of Pathe Review contains an
interesting selection as usual, including a
section of finely photographed studies of
Mexican types, another showing the crude
method by which the Japanese make char-
coal, and a color section of the city of Tunis,
in Africa. Of especial interest is the por-
tion which shows the revival of a lost art
of making wax miniatures, combining the
color-work of painting with the art of the
sculptor. Just how this is done is shown in
detail, as well as some of the beautiful re-
sults achieved. — C. S. S.

"The Honor of Men"

(Universal — Drama — Two Reels)

This Universal two-reeler is a reissue of
one of a series made some time ago starring
Neal Hart. It is a melodramatic Western,
with plenty of action and considerable
drama, and compares favorably with short
Westerns fo the present day. The story
concerns a respected citizen who is accused
of a robbery, jailed, but escapes through the
help of his sweetheart. A posse finally kills
a man thought to be the hero, but it de-
velops that it was his twin brother whom
he brought to the neighborhood to try and
reform him. Neal appears in both roles. —
C. S. S.

"Daughters of Pleasure"

(Continued from page 411)

and is preparing to leave him. Kent's auto
is wrecked and while waiting in a parsonage
he experiences a change of heart and real-
izes he loves Marjory, so she telephones
home and invites her father and mother to
hurry out to be present at their wedding.

"In Fast Company"

Fast Moving Truart Production Gives
Richard Talmadge Ample Opportunities
for Athletic Stunts
Reviewed by C. S. Sewell

Not only the speed of the production but
the kind of company he keeps in the early
part of the film, certainly justifies the title
of "In Fast Company" for Richard Tal-
madge's newest starring vehicle for Truart
Film Corporation.

In the role of a wealthy young chap who
is expelled from college for too much at-

tention to prize-fighting, and who after a
wild party, is disinherited by his father, wins
a prize-fight, chases a bull over roof-tops and
unfinished buildings, and overcomes a gang
of crooks while protecting the girl, Tal-
madge has a role that is suited to his per-
sonality and talents.

There is something doing every minute
and while there are not any decidedly new
stunts introduced, Talmadge has plenty of
chances to use his ability as an athlete and
stunt actor. He slides across a wire with
the girl in his arms, gives a perilous per-
formance on an uncompleted building, leads
a fast chase in an auto and uses his prowess
to advantage when attacked by thugs,
swinging from chandeliers, sliding down
banisters, tobogganing down stairs on a door
he knocks down, leaping from a balcony on
to his assailants.

In fact, this picture is filled with the
stunts and action that the star's admirers
expect and from this standpoint should be
an entirely satisfactory offering for his fans
even though the story, which is melo-
dramatic, is improbable and at times the
action is hard to follow. Some of the situa-
tions are not clear and it would seem that
consistency of plot has been subordinated to
giving the star a chance to appear in the
kind of situations in which he shows to ad-
vantage.

The star has the advantage of a good sup-
porting cast of well-known players. Mil-
dred Harris gives a good performance as
the girl, with Sheldon Lewis as a crooked
lawyer, Douglas Gerrard as his tool, Snitz
Edwards as a fight manager and Charles
Clary as the hero's father.

This picture will appeal to patrons who
are willing to overlook its implausibilities in
view of the fast action, Talmadge's stunts
and the good work of the cast.

Perry Whitman, Jr Richard Talmadge

Perry Whitman, Sr Charles Clary

Barbara Mildred Harris

Bolivian Bull Jack Herrick

"Bull's" Manager .Snitz Edwards

Drexel Craig: Sheldon Lewis

Reginald Chichester Douglas Gerrard

Chambermaid Lydia Yeamans Titus

Story by Alfred A. Colin.
Directed by James Home.
Scenario by G. E. Fort.
Length, six reels.
Story

Because he allows his prize-fighting in-
clination to interfere with his work, Perry
Whitman is expelled. He gives a "gay"
party which is so noisy it is raided by the
police. One of the girls present is Barbara,
who has attended 'simply to get the fee of
$100 promised in order to get back home.
Perry escapes over the roof with Barbara.
The affair gets in the papers and his father
disowns him, giving him $100 which blows
away over rooftops, landing in a fight arena.
Perry licks the crowd, is signed for a fight
with the Bolivian Bull and licks him. Perry's
father sees the fight and tries to reach him.
Craig, a crooked lawyer, has changed a will
so that Barbara must marry an English-
man, Reginald Chichester, and hires Perry
to "protect" her. Attacked by rough-
necks, Perry eludes them, but they finally
catch him. Craig informs him the time is
up and Chichester inherits the estate, but
Perry discloses he and Barbara stopped at
a parsonage and were married.

EXHIBITORS !
You will find
STRAIGHT FROM THE SHOULDER
a Wonderful Help
12 pages in this issue

MOVING PICTURE WORLD

May 24, 1924

l c

On the Subject of Theatre Reseating

PUTTING yourself in the other man's
chair is the best way to find out
whether he is comfortable in it or not.

A comfortable chair will often dispose a
patron favorably toward an otherwise only
moderately interesting exhibition.

An uncomfortable chair may send your
patrons to another theatre.

An audience comfortably seated is half won.

The logical answer to uncomfortable theatre
chairs is reseating by the

American Seating Company

Plans and Estimates Gladly Submitted

American Seating Company

General Offices:

NEW YORK
640-119 W. 40th St.

CHICAGO
4 East Jackson Blvd.

BOSTON
77-A Canal St.

PHILADELPHIA
1211-1. Chestnut St.

May 24, 1924

MOVING PICTURE WORLD

415

guipment Construction Maintenance

Get Ready for the Fall!

Now Is the Time to Clean House — to Renew
— to Replace — to Add the New Wrinkles
That Defeat Competition

This is stock-taking time for the wise motion pic-
ture theatre man! Take an inventory of your house —
now, this week.

Start at the projection room — the machines, the
accessories, every item. Go through the house — the
seats, the floor coverings, the wall decorations, the
screen. Stand across the street and study your lobby
and front as the cold, impartial patron studies it.

What does the inventory show you?

Are you going to try to go through another season
without the least improvement, replacement? Can
you afford to? What about your competitor — what
will he offer next Fall? What about those insidious
competitors — radio, basketball games, etc?

Can you make the grade next Fall with a single
cylinder missing?

Now is the time to decide.

When the September rush starts you want to be
able to spend all your energy and time GOING
AFTER BUSINESS. Now is the time to prepare
your forces so that you will be able to properly receive
that business.

Now, with the easing off that Summer brings, is
the time when you can afford to make changes. Now,
with the easing off that Summer brings, is the time
when manufacturers and dealers can give you the
utmost in service.

Take advantage of those conditions.

Take stock today! Get ready for the Fall!

—THE EDITOR.

PBJ3J ECTION

Foolish Procedure

I have information that a great chain of
theatres, no matter where, is running very
close reefed along the profit and loss line. I
happen to know that this chain of theatres
once had a very capable Supervisor of Pro-
jection, BUT that he was so hampered by
lack of real authority that his title was
pretty nearly a joke, hence he was unable
to accomplish nearly what he would have
liked to accomplish for the improvement of
the thing all those theatres have for sale,
viz : the picture on the screen.

They have no Supervisor now, and are
industriously pinching pennies in the matter
of projection room supplies. Real theatre
managers understand the plain fact that in
times of slack business it is imperative that
every possible means be employed to place
the thing they have for sale before the
buyer — their audiences — in the best possible
way. REAL managers allow nothing to
stand in the way of getting the highest pos-
sible value out of the photoplays they rent
at high prices. They know it does NOT
pay, from the box office viewpoint, to let
a few dollars stand in the way of making
the thing they have for sale— the picture —
more attractive to its buyer, their audience.
Unfortunately, however, we have with us
the theatre MISMANAGER who will emit
a roar which makes the roof rattle at the
proposal to purchase a new sprocket when,
as any one may plainly see, there still are
a number of teeth in the old one! He com-
pels the projectionist to use the old one
"until times get better."

Costly Saving

Such men are apparently unable to un-
derstand the plain fact that that cussed
sprocket, which may be replaced for three
or four dollars, may. and probably WILL,
OPERATE TO LOWER THE SALE
VALUE OF THE THING THE THEATRE
HAS FOR SALE, AND JUST AT THE
TIME OF ALL TIMES WHEN IT
SHOULD BE AT ITS BEST in order to

(Continued in Third Column)

EDITED BY F. H. RICHARDSON

Bluebook School

WARNING: Don't merely copy your
answer from Bluebook. Put the matter
in your own words. I want to know
whether or not you really understand
what you have read in the Bluebook.

Question No. 50. — Can the markings of
projection lenses be depended upon for
accuracy?

Question No. 51. — What effect, other
than light loss, has an accumulation of
dirt on the surfaces of lenses?

Question No. 52. — Name two faults for
which projection lenses must be cor-
rected. How it is done?

Question No. 53. — How is projection
lens diameter affected by rotating shut-
ter? By this is meant what is the rela-
tionship between rotating shutter master
blade and projection lens diameter?

Question No. 54. — Do you thoroughly
understand the lenses you are using?
By this is meant: do you understand the
various principles involved in the pro-
jector optical train sufficiently well to
be able to select the various elements
thereof and so adjust them with rela-
tion to each other that maximum results
in the screen image will result and the
performance be at maximum efficiency?

coax the unwilling dimes in at the box of-
fice, thus quite possibly losing the theatre
anywhere from two to half a dozen times
the price of a new sprocket EVERY DAY.

It is a strange and entirely incomprehen-
sible thing how otherwise splendid business
men apparently utterly fail to grasp the
TREMENDOUS importance of getting one
hundred per cent, value out of the shows the
theatres under the management rent, by
placing the finished product of the motion
picture industry before the buyer in the
best possible way. They seem to have the
idea that once they have a production rent-
ed and advertised, it makes no particular
difference how it is placed on the screen,
provided there be a "bright light." How
much is wasted in current in getting the
"bright light'' seems not to interest them
in any degree. That they might get an even
brighter light with decidedly less current,
less collector lens breakage and less fire
danger apparently is nothing in their young
lives. That the picture itself might be made
very much more beautiful and attractive by
intelligent procedure in the projection room
is as nothing to them, if one may judge by
what one sees. They seem utterly unable
to understand the plain FACT that it is the
best possible business procedure to get the
best possible man that can be found for
Supervisor of Projection, and to GIVE HIM
ABSOLUTE AUTHORITY IN ALL PRO-
JECTION MATTERS, making him directly
responsible for projection faults and demand-
ing results, NOT excuses.

Disgraceful Projection

A short while ago I sat through a per-
formance in one of a large chain of thea-
tres, the projection of which is under the
supervision of a man who shall be name-
less. This theatre seats about 1,200. It
charges a good, stiff admission. It has an
excellent projection room and equipment
which would be high class were it kept in
order. The results I saw on that screen
would have disgraced a store-room nickel-

(Continued on Next Page)

Blue Book School — Answers to Questions

Question No. 16. — What elements control
the amount of bending which the rays re-
ceive in passing from air to glass?

Harry Dobson, Toronto, Ontario; Walter
E. Lewis, Endicott, N. Y.; A. L. Fell, Coll-
ingswood, N. J.; Daniel Constantino, Easton,
N. J., and William Appleton, Des Moines,
Iowa sent good answers. The reply of
brother Lewis is perhaps best. It reads:

The angle at which the rays strike the
second medium and the difference in density
of the two mediums control the amount of
bending the rays will receive.

Question No. 17 was acceptably replied to
by Dobson, Lewis, Constantino, Fell, Apple-
ton and John Allmyer, of Duluth, Minn. The
question is: For practical purposes what
may we assume the amount of refraction
rays will receive in passing through a lens
will depend?

Allmyer replies best by saying:

I believe the question is not well worded.
There is no refraction of light In passing
through glass of even density. The refrac-
tion is all at the surface of the lens. For
practical purposes it is controlled almost en-
tirely by the angle of incidence of the rays.
Difference in density of various glasses

makes a difference, but it is slight as com-
pared to the effect of angle.

Allmyer is correct as to the poor wording
of the question.

Question No. 18.— Explain the difference
between a piano convex, a meniscus and a
bi-convex lens.

Fell, Dobson and Allmyer made excellent
replies. The answer of friend Fell is brief
and comprehensive :

A piano convex Is flat on one side and
convex on the other. A meniscus lens is con-
vex on one side and slightly concave on
the other. A bi-convex lens is convex on
both sides.

Question No. 19: What is the principal
axis of a lens? Dobson, Fell, Allmyer, Con-
stantino and Lewis all replied correctly. The
answers of Dobson and Fell are essentially
the same. They amount to this :

Principal axis and optical axis are the
same thing. It is an imaginary line pass-
ing exactly through the center of a lens
and exactly perpendicular to (at right
angles to) its plane.

Lewis adds a valuable item to this by
saying :

Thus, a ray of light passing directly

through the principal axis of a lens would
not be bent or refracted, because It enters
and leaves the lens at exactly right angles
to its surface at that point.

Question No. 20: What is meant by
"Working Distance?"

Every one hereinbefore named answered
this correctly. Allmyer says:

Distance from object (film) to nearest sur-
face of lens when Image of object is In
sharp focus on screen.

A perhaps bit better wording would have
been : "When the lens is in its best working
position," instead of "when image of object
is in sharp focus on screen," because it
might be impossible to secure "sharp focus"
with some lenses, but they would have a
working distance just the same.

Several new ones have begun with ques-
tion No. 35, I notice. Good! I also am ad-
vised that fully half a dozen of you have,
up to now, written Editor Welsh asking for
a three-page department. How perfectly
grand ! Six out of probably at least 20,-
000 department readers. Well, to tell the
truth, I told Welsh myself that if he ac-
tually received as many as a dozen letters
it would surprise me.

May 24, 1924

MOVING PICTURE WORLD

417

(Continued from Preceding Page)

odeon ten years ago. I have seen equally
punkly projected shows in that theatre many
times. This supervisor really has as nearly
unlimited charge of projectional matters in
this chain of theatres as any I know of.
WHAT IN (DELETED) GOOD IS HIS
SUPERVISION? Why is he tolerated and
kept on? I mention this because of the
following :

Recently in conversation with the man-
ager of one of the chain in question, who
is a real live-wire manager, who demands
real results on the screen, and raises halle-
lujah if he doesn't get them, I asked this
question: "Why is this man kept in a po-
sition he fits no better than a perfectly
square peg fits in a perfectly round hole?"

No One to Check Up

He replied to the effect that no one in the
headquarters of his organization had any
real knowledge of such matters. The man
had been with them for a long while, and
got by simply because no one in headquar-
ters was able to check up on his work and
know how utterly punk it was.

Can you beat that? And yet I, who know
the facts fairly well, believe it is pretty close
to the truth of the matter.

PROJECTION IS THE PLACING OF
THE FINISHED PRODUCT OF THE MO-
TION PICTURE INDUSTRY BEFORE
ITS BUYER, THE PUBLIC. IT WOULD
SEEM THAT A CHAIN OF THEATRES
WHICH REPRESENTS A HUGE MONE-
TARY INVESTMENT, THE INCOME
UPON WHICH IS, AT LEAST IN GOOD
MEASURE, DIRECTLY DEPENDENT
UPON HOW THE THING THE THEA-
TRE HAS FOR SALE IS DISPLAYED
BEFORE ITS BUYER, MIGHT WITH
ADVANTAGE EXPEND VERY GREAT
CARE IN THE SELECTION OF A CHIEF
PROJECTIONIST, ACCEPTING NOTH-
ING BUT THE VERY BEST OBTAIN-
ABLE, AND THEN GIVE HIM ABSO-
LUTE AUTHORITY IN PROJECTION
MATTERS. This should be done, pretty
well regardless of salary cost. Sounds like
just plain common sense, does it not???

After the Battle

A short while ago I happened into the
Rialto screening room and there found
Jimmie Burke, representative of Boston Mo-
tion Picture Projectionist Local Union 182,
I. A. T. S. E. & M. P. M. O., parked in the
film repair room. James and I caught sight
of each other and, bang, up went the storm
signals all along the coast. At one time
Harry Rubin tried to shove the screening
room piano between us to prevent actual
blo-o-o-dshed. while Abe Brenner, who is
projectionist at the screening room, had the
telephone receiver off the hook all ready to
call in the reserves.

But after all it was just a case of two
regular he-men who held different views
concerning certain matters setting forth
those views and defending them as best they
could. Jimmie called me a "managers' spy"
and I called him a "square head'' and we
clinched, metaphorically speaking, rolled in
the mud.

Difference of Opinion

But after the dust of battle had settled
nicely, it all simmered down to a difference
of opinion on one point, viz : whether or not
I should publish facts concerning punk
service by an individual member of the I. A.,
no matter how punky punk the work of such
member might be, before I had exhausted all
honorable methods of getting such faults in
the individual remedied before such publi-
cation. Jimmie thinks I ought to first go to
the officials of the local and report the mat-
ter, only publishing the facts as a last resort.

On the other hand I think that would
NOT be the best procedure. By expending
time and energy in hunting up a business

representative located perhaps and in fact
here in the east, not infrequently located in
another town, waiting until he had time to
act and then going personally to see if the
matter had been remedied, I might remedy
an evil perpetrated by an individual, still I
would not by that procedure have any ef-
fect on any one except the individual,
whereas by publication I at least to some
extent give warning to all and sundry that
such methods are wrong and will not be
tolerated.

The Union's Duty

Moreover, I hold that Jimmie. who is an
able union official and entirely honest in
his views and convictions, takes a wrong
view from this standpoint : It is the DUTY
of the union to check up on the work of its
members, and see to it that they DO deliver
good service — especially when the union has
succeeded in getting what are rather high
wages. I hold that if and when a union
fails in this important function, then it is
itself due for a PUBLIC roasting.

I make no claim to infallibility. If I am
wrong in this matter I want to know it. I
would like very much to hear from UNION
projectionists on this point. If you say I
am in error, then tell me WHY I am wrong.
If brother Burke is correct in his conten-
tion, then I'll apologzie to him.

Jimmie and I and the fight? Oh, after we
got it all out of our systems Burke and I
had dinner with Harry Rubin, putting a
crimp in his bank roll that'll need filling out,
then we shook hands, clapped each other on
the back and parted good friends — but will-
ing to grab the battle axe again should oc-
casion seem to demand it, fight it all out
and then — shake hands again. For after all
Jimmie's head isn't very square — just a bit
rough at the corners, and as to the "man-
ager's spy" he hurled at poor me — oh, well,
that was just a part of the aforesaid battle,
though if showing up punk work by a pro-
jectionist, when the projectionist is himself
at fault through laziness, carelessness or ig-
norance constitutes being a "manager's spy,"
why, dang it all, Jimmie, I'm going to be
just that, and keep right on being that till
the end of my days. However, let's hear
from some of you on the point I have set
forth.

Cassin Not Guilty

In April 12 issue I published an article, "A
Classic of Its Kind," which described a
change-over signal sent in by Jack Cassin.

Friend Cassin good naturedly calls my at-
tention to the fact that as I worded it it
might be supposed he was the inventor of
the thing, whereas he received it in a print
sent him from the exchange. He is trying
to locate the BOOB who uses them, says
he has received several more of them since.

Apologies, brother Cassin. The wording
of the article was not such as would make
the point you name clear. I can well under-
stand that you would not relish having any
one suppose you perpetrated such an out-
rage— and then sent it in for our approval
and admiration 1

Seating, Etc.

From Josephine, Texas, comes this inquir-
ing letter:

Please tell me how to place the seats in
my picture show. Have ballast floor, which
means a brick-like substance beat up fine.
It is nice and dry all the time, and better
than wood, I think. How much elevation or
slant should it have? The house is 25 feet
wide by 80 feet long. The projectors are
In front and the screen, of course, at the
back. We put it that way on account of
the south breeze. Have a 12-foot stage In
front of screen. We have 40 wooden benches
each nine feet long. Each bench holds six
small or four to five large people. How
many would you suggest that we place In

the house? Also, what about aisles? We
have a large one in the middle and one on
west side. Don't suppose there is real ne-
cessity for more than the center aisle. We
might say the place would be 50 feet long
by 25 wide.

Must Comply With Law

There probably is no local law governing
width of aisles and distance between rows
of seats. If there is you must comply with
it. If not, then the minimum distance from
chair back to chair back should be thirty-
two (32) inches. By this it is meant that it
should be that distance from the top of the
back of your benches to the top of the back
of the next row. If there is no back to the
benches, then you might reduce this by two
inches. However, it never pays to crowd
your audiences up too much, and make them
uncomfortable.

As to slant, or slope of the floor, it will
depend considerably upon what the height
of the bottom of your picture will be above
the floor. It is well to give the floor all the
slope you can without placing steps in the
aisles, but probably one foot in ten will
serve very well.

Fastening Seats Down

As to the matter of fastening your seats
down to that ballast floor — well, I don't
know what would be the best way, but they
just MUST be securely fastened, else in
case of an alarm of fire a terrible condition
of confusion might arise.

The width of aisles is an important mat-
ter. There must be sufficient aisle width to
accommodate your patrons, remembering
that in case of panic they all leave at once.
This means that aisles should be wider at
the rear than at the front. Allowing 18
inches of width to each person there would
be room for six people on each of those
benches. Using the benches, you could only
have two in a row, which would leave 7
feet for aisle space, and a four-foot center
and a three-foot side aisle is about the best
you could do. If you have a twelve-foot
stage and allow six feet for orchestra and
a twelve-foot space back of the seats, you
can have twenty rows of seats, by cutting
into the rear space a bit, or a total of 40
benches, seating five to six persons per
bench.

Would Go Further

I would go further into this matter, but
Josephine writes no copper plate scroll and
while I've rewritten his letter as I think he
meant to write it. I'm not so certain that
I've got it correct. For instance, he says:

(Continued on Page 419)

GET IT NOW!

The Brand New

Lens Chart

JOHN GRIFFITHS

Here is an accurate chart which belongs
in every projection room where carbon
arcs are used. It will enable you to get
maximum screen results with the equip-
ment you are using.

The news Lens Chart (size IS" x 20")
is printed on heavy Ledger Stock paper,
suitable for framing.

Price $1.00

Postpaid

Chalmers Publishing Co.

516 Fifth Avenue New York City

418

MOVING PICTURE WORLD

May 24, 1924

General Electric's Development of Clear1

Fused Quartz Includes Condenser Lenses

ANEW aid to men of science which
may well develop into one of the most
signal contributions of the century is
contained in the fact that clear fused quartz
can now be produced in large quantities, and
in relatively large masses.
This announcement has just been made by

Light travels around a corner! This photo-
graph is a ten second exposure. No illum-
ination other than that from the pocket
flash held at the lower end of the tube.

Edward R. Berry, Assistant Director of the
Thomson Research Laboratory of the Gen-
eral Electric Company that clear fused
quartz can be produced on a commercial
basis, in sizes and quantities heretofore im-
possible of achievement.

Probably the two most important proper-
ties of this substance are: first, its ability
to transmit wave lengths which cover a wide
range in the spectrum, ranging from the
intra-red or heat rays, through the various
colors visible to the human eye and on down
to those shorter wave-lengths known as
ultra-violet, invisible, but health-giving; and
second, an extremely low co-efficient of ther-
mal expansion.

As to the application of clear fused quartz
in the motion picture industry, General Elec-
tric's announcement says, in part :

"Glass condenser lenses for use in the
larger motion picture machines have a com-
paratively short life, often breaking in a
day or two. Frequently these lenses are
subjected to the heat of an arc consuming
ISO amperes of current. Quartz lenses made
in the General Electric Research laboratory
have been operated in motion picture pro-
jectors for six to eight months and are still
intact. These lenses are also more free from
pitting deposits which result from hot
particles thrown while molten from the
carbon."

The development of this material and the
ability to produce it come as a result of nine

Those responsible for the development of
clear fused quartz. Left to right are: L. B.
Miller, P. K. Devers, Wallace Wright, and
Edward R. Berry. Dr. Berry is seated at
the table examining a lens blank 11 by 3
inches made of clear fused quartz.

years' work on the part of Mr. Berry and
his assistants, L. B. Miller, P. K. Devers,
and Wallace Wright, all of the Thomson
Research Laboratory staff of the General
Electric Company.

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CHALMERS PUBLISHING CO.

516 FIFTH AVENUE

NEW YORK, M. Y.

May 24. 1924

MOVING PICTURE WORLD

419

Projection

(Continued from page 417)

"The house is 80 feet deep." Now I don't
know whether he means from back wall to
street line, or just the auditorium itself.
Times almost without number I've cau-
tioned correspondents to be sure to give ALL
details, but they just simply won't, and that's
that I So I have to do the best I can with
what they do send.

P. S. Oh yes, by the way, this is a narrow
house. An angle of 30 degrees from center
of screen will take in practically all the seat-
ing space. I would therefore recommend
Josephine to study table 12, page 260, 14,
page 263 of the Bluebook, copy of which he
has. He will find that screen surface Nos.
11, 12, 17, 18, 19 and 24 are best for his
house, of which at least 17, 18 and 24 are
still available. Your supply dealer can get
them for you. Unless you can afford such
a screen better stick to paint or kalsomine
surface, see pages 227 and 229 of Bluebook.
As to height of picture above floor, see
page 234 of Bluebook.

From a Friend

Daniel Constantino, Easton. Pa., sends an-
swers to first three sets of questions and
says :

Dear Friend and Brother: I address you
thus because I have heard you lecture twice
in Easton, hence feel I have a personal ac-
quaintance with you, or at least that we are
not strangers. I possess both the third edi-
tion of the handbook and the Bluebook and
certainly would be ungrateful did I not com-
pliment you upon the latter. The Bluebook
is surely worth the money.

That is how I want you all to feel. You
and I are NOT strangers. I want to be
friends with all of you. I am the friend
even of those whom I am obliged occasion-

ally to roast— that is to say, I am their friend
IF they accept the roast in good part, un-
derstanding that it was done for the good
of the profession and, incidentally, for their
own good.

Surprising

In looking over the replies to Bluebook
questions now running in the department, I
am surprised to find how many have failed
to understand the difference between a di-
verging light beam and diffusion of light.
Many have classed the beam between light
source and collector lens, between aperture
and projection lens and between projection
lens and screen as "diffused light."

This is all wrong. Diffused light is light
which is broken up and scattered, as when
passing through a translucent substance,
such as ground glass, or as when reflected
from a non-glossy substance, such as news-
paper. The light between projection lens
and screen is not scattered. It is directed
by the lens. The same is true between
aperture and projection lens and, in a little
different sense, between light source and
collector lens. Study this matter, gentle-
men. Many of you don't understand it.

Bully Boy Benowitz

Benowitz, of Sioux Falls, South Dakota,
has put one over very nicely. He took up
the matter of having motion picture pro-
jectionists listed in the Polk city directories
as projectionists. They demurred, but he
has convinced them and they have written
him : "We agree with you that the term,
"Moving Picture Operator," is too long;
that the word "Projectionist" will very read-
ily be recognized as belonging to the pro-
fession and that it is amply descriptive of

those engaged in the work of motion picture
projection. We will therefore be glad to
see that the change is made in the direc-
tories published by this company."

Bully boy, old topper. Let the good work
proceed !

Excellent

From that excellent publication, The
American Projectionist — which ought to
have the support of every motion picture
projectionist in this country and Canada, by
the way — I have clipped the following
verse. It appeared, without editorial com-
ment, on the front page of the March issue
of the above paper:

Too Much Like Work
"Too much like work I"
Exclaims the shirk

With horror in his eyes.
Hard work is mean
To stand between
A youngster and a prize I

Hard work is mean
To stand between

A dreamer and his goal
But in all lands
That's where it stands

Prepared to take its toll.

"Too much like work I"
Exclaims the shirk,

"Too much like work for me!"
And that is why
He'll live and die

A poor 7ion-ent-i-tee I
Seldom is more truth expressed in an equal
number of words, and expressed so effect-
ively. Read it, you square-heads who over-
work the "Aw that's good enough" thing,
and then rend the air with bellowings about
your "bad luck" when you fail to get any-
where really worth going. Read it earnest-
ly, not to say prayerfully. Even read it
swearfully, if you must, but READ IT UN-
TIL YOUR EYES BEGIN TO PAIN YOU.
(Continued on page 421)

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420

MOVING PICTURE WORLD

May 24, 1924

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Partita tobwrlrtlMi S7.M or (I trum Mr Am
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MAILING LISTS

MOVING PICTURE THEATRES

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3,674 Legitimate Theatre*, per M T.50

327 Colored Moving Picture Theatres 5.00

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Price, $6.00

CHALMERS PUB. CO., 516 5th Ave., N.Y.

To Rebuild Strand
Theatre, Hoboken

A new corporation controlled by David
Weinstock has taken over the Strand Thea-
tre, Hoboken, N. J.

Chas. N. Whinston & Bro., architects and
engineers, of 2 Columbus Circle, New York,
are preparing plans for completely re-build-
ing the theatre, at an estimated cost of
$125,000. It is proposed to remodel it into
a one-balcony theatre that will be the last
word in construction, decorations, safety!
and comfort. There will be an orchestra floor
and a large balcony, with a total seating
capacity of about 1,500. The mezzanine
promenade will run the full width of the
theatre and connect by ramps with the bal-
cony seats. The equipment will be of the
finest, including a large organ.

The theatre will be operated under the
able direction of Mr. Weinstock, who has
been in personal charge of the City Hall
and Freeman Theatres. He will at all times
endeavor to show only the latest releases
and to give Hoboken a truly modern thea-
tre, of which it will be justly proud.

The Week 's Record of
A Ibany Inco rpo rations

Albany — An even half-dozen companies
incorporated and entered the motion pic-
ture business in New York state during the
past week, this record being somewhat better
than the previous week, both in number
and in the amount of capitalization repre-
sented. The newly incorporated companies
are: Hancock Theatre Corporation, capital-
ized at $20,000, and having as directors :
Lavinia Markham, Elsie Finestone, Sara
Zuckerman, of New York City; Maupetharjes
Rylotte Corporation, $5,000, Yetta Messer,
A. F. Ritter, Peter Mencher, New York City.

L. K. Mortgage Company, $10,000, Joseph
Berliner, Irvin Abrams, New York; M. E.
Phillips, Brooklyn; Erie Basin Holding Co.,
Inc., $12,000, Jacob Goldman, Esther Abend,
Brooklyn; Isreal Blatt, Brooklyn; The Cin-
eradio Corporation, with H. O. Falk, Ja-
maica; Gertrude Middleman, Brooklyn;
Renee Frankel, New York City, and Schine
Realty Corporation, Gloversville, H. L.
Wright, H. I. King, Arthur Heneman,
Gloversville, the amount of capitalization of
the last two companies not being specified.

Recent Incorporations
Throughout Country

MOBILE, ALA.— City Amusement Com-
pany, Inc. Incorporators : Irving L. Simon,
J. A. Morrison, G. C. Outlaw.

TOWNLEY, ALA. — Townley Theatre
Company, Inc. Capital, $10,000. Incorpora-
tors: C. B. Hendon, R. H. Shepherd and
others.

SACRAMENTO, CALIF.— Capital Pictures
Corporation. Capital, $500,000.

SANTA MONICA, CALIF— Santa Monica
Amusement Company. Capital, $500,000.

WILMINGTON, DEL. — Pennant Fil'.i
Productions, Inc. Capital, $100,000.

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May 24. 1924

MOVING PICTURE WORLD

421

Projection

(Continued from page 419)

If you ARE a nonentity in the profession,
then in all human probability you will dis-
cover in those verses the real reason WHY
you are that article, always provided you
have been in the profession a sufficient
length of time to enable you, by hard work
and constant endeavor, to raise yourself out
of the CROWD which, consciously or un-
consciously, chants drearily: "Aw that's too
much like work," which is precisely WHY
"bad luck" pursues them through life and
in the next life they remain out of Heaven
because St. Peter, knowing them, doesn't
bother to open the gate, and opening it
themselves would be "too much like work."

Same Old Outrage

Jack Levine, Projectionist, Rialto Thea-
tre, Leominster, Mass., sends in samples of
punch marks in film for change-over, papers
glued to the film for the same purpose,
AND this:

Of course we may expect that almost any
sort of outrage will be committed on film
by SOME exchanges. In this instance we
find more than one hundred (100) holes
punched in a film BY AN EXCHANGE at
one clatter, and we venture this same ex-
change will stand up on its hind legs and
ROAR like a very angry mouse when it
finds a dozen holes punched in a film by
a projectionist— no, NOT by a projectionist,
for a projectionist would NOT emulate the
exchange in thus outraging the film— by an
OPERATOR. . T

Now don't get me twisted, dear heart. 1
don't mean to say that the said operator had
not ought to be called when he imitates the
exchange by punching holes in the film. I
do, however, mean to say that before an
exchange which mutilates the film by
punching a hundred or more holes in it at
a clatter, with several clatters scattered
through the length of said film, starts ^to
roast the operator (Yes, I said "Operator —
for reasons just explained) it had better get
a can of concentrated lye and wash its own
rather dirty hands. Don't YOU think so?

Action of Color

Recently I sat in a large theatre and
watched something which, while I had long
known it, still looked queer enough to in-
spire this short article.

In the center of the back side of the ceil-

ing dome was an amber spot playing on the
center of the stage. At the right (right as
you face the stage) was a blue spot playing
on the left of the stage and on the left was
a red spot playing on the right of the stage
and beside the amber spot was a white
flood covering the entire stage. You will
thus see that each color crossed through
the other two colors. In other words, the
blue was projected through the red and
amber, the red through the amber and blue
and the amber through the red and green —
all three of them through the white flood,
of course.

As I before said, I had long known that
one color projected through another does
not affect it, but all the same it looked de-
cidedly queer to watch those beams cross-
ing each other — there was enough smoke
and dust in the air to make each beam quite
visible. Queer, because if you mix blue and
yellow you get green, yet those beams

passed through each other and nothing in
the nature of green resulted. Certainly the
rays could not cross each other without
mixing, and if they mixed why did not green
result? If — oh huh, what's the use!

Shreveport Dance

Local Union 222, I. A. T. S. E. & M. P.
M. O., of stage hands and projectionists,
Shreveport, La., has organized a Projection
Society and recently the local, through the
society, gave a dance, which was a fine,
large, juicy success. The various daily pa-
pers of the city gave the organiztaion of the
society space, and actually, all but one of
them called the men projectionists. L. E.
Gillan, press representative of the local,
seems to be a real live wire. There will be
another dance soon.

Behind this front —

— you'll find a full house of contented,
comfortable movie fans, all enjoying the
cool delight of refreshing Typhoon
Breezes.

Write for
Booklet
No. 33.

Why not let Typhoons pull that extra
business for you this summer? They'll
do it — and quickly pay for themselves.
Proved for you in 2,100 other theatres.

TYPHOON FAN COMPANY

345 West 39th Street New York

Philadelphia Jacksonville New Orleans Dallas Los Angeles

422

MOVING PICTURE WORLD

May 24, 1924

EASTMAN
POSITIVE FILM

Make sure the release print is on Eastman
Positive Film and you make sure that the
photographic quality of the negative is car-
ried through to the screen for your audiences
to enjoy.

Look for the identification "Eastman"
"Kodak'' in black letters in the film margin.

Eastman Film, both regular and
tinted base, is available in thou-
sand foot lengths.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

Robert Morton
Unit Orpan

MOVING PICTURE WORLD

Compare it with any feature production you
ever saw; it stands comparison and shines!

Announcing

The Fortieth door

Produced by
C. W. Patton

with ALLENE RAY

And a Wonderful Cast

Directed by
Gf.orgf. B. Sf.itz

The public has "gone nuts" over stories of the
Orient.

Look at the big successes, past, present and
coming, with an Oriental background.

Here's a peach of a story, laid in Egypt. A
young American rescues a beautiful young girl
from a harem, but doesn't get her to safety until
he has been vamped, captured, beaten, shot at,
imprisoned and a few other things for good
measure.

As a production it is positively splendid. The
cast is perfect. Allene Ray is a most charming
heroine; Bruce Gordon is fine as the hero; Anna
May Wong is the vamp of the harem (and she is
there) ; and Frank Lackteen as Hamid will knock
them all cold.

We Unreservedly Recommend This
Great Serial

Pafheserial

Moving" Picture

Vol. 68, No. 5

May 31, 1924

PRICE 25 CENTS

The Merger

METRO

GOLDWYN

MAYER

A neW combination, pow the forem^fst pro-
ducing\and distributing organization in the
industry^ Here are great stars, stories, direc-
tors, authors. And /the mosl/elaborate net-
work of territorial service /Stations. For the
new season your most /powerful source of
picture supply\is ir/^^_united strength of

oldwyn

Published by CHALMERS PUBLISHING COMPANY

516 FIFTH AVE.
NEW YORK CITY

MOVING PICTURE WORLD

LOUISE
FAZENDA

Queen of Comediennes
Again a Star in 2*Reel Comedies in

TACK "WHITTT

t/C0MEDY SPECIALS!-/

PRESENTED BY

THE SPICE OF THE PROGRAM"'

DIZZY DAISY

Supervised by JACK WHITE

A short comedy feature that will make a splendid
head-liner for a summer jazz comedy program — and a
box-office attraction of unusual merit on any program.

Book the Jack White Comedy Specials for Warm
Weather Shows

EDUCATIONAL
FILM EXCHANGES, Inc.

For foreign rights address:
FAR EAST FILM CORPORATION
729 Seventh Avenue, New York City

May 31, 1924

MOVING PICTURE WORLD

427

And 12 others, including GLORIA SWANSON in "A Society Scandal,"
THOMAS MEIGHAN in "The Confidence Man," James Cruze's "The Fighting
Coward," and Herbert Brenon's "The Breaking Point," fresh as daisies and
rarin' to go! Every one brand-new and let loose March to June.

Count the weather out when you play these Paramounts. They're win
ners, hot or cold !

Produced by

428

MOVING PICTURE WORLD

May 31, 1924

BIG Spring Paramounts!

"The Bedroom Window" is one of the

New Paramounts BIG in any season!

"DAWN OF A TOMORROW"

George Melford's production of the
famous novel. Just released.

'ICEBOUND"

William de Mille production, with
Richard Dix, Lois Wilson.

'THE BREAKING POINT"

All-star cast. Great show for every-
body. Produced by Herbert Brenon.

'BLUFF"

Sam Wood's production, with Agnes
Ayres, Antonio Moreno.

(paramount (pictures

May 31, 1924

MOVING PICTURE WORLD

429

Poor projection is your
most expensive cost —
pet feet projection your
cheapest asset

Richardson's Fourth Edition.
"Handbook of Projection." Price, $6.88

Chalmers Publishing Comoany

516 Fifth Avenue
Pieta VorK City

CHRISTIE

of the greatest super-comedies of
all time has been created under the magic
touch of Al Christie. And that's not maybe.
No other producer of comedies has such a
record of consistent, sure-fire successes to his
credit. Christie knows what the public wants.
And in "Hold Your Breath", which represents
Al Christie's most pretentious feature-length
comedy, he has given the best of his inimitable
genius. The result is a sizzling, breath-taking
riot of thrills and laughtc

It Spells Sure 'Fire

FEATURE

FROM "THE PRE-VIEW"
LOS ANGELES TIMES

"A Real Thrill Girl"

''Dorothy Devore has assured her-
self of popularity rivalii.g Harold
Lloyd or Buster Keaton in her
initial five-reel thrill picture,
'HOLD YOUR BREATH.' The
stunts she does look quite as re-
markable as those in 'Safety
Last.' The fact that the picture
bears a resemblance to the earlier
steeplejacking affair will not
likely detract from its popularity
because it is a girl who turns the
trick this time.

'"HOLD YOUR BREATH' is
one of those combinations of
laughs and gasps that are abso-
lutely unqualifiedly sure-fire enter-
tainment. Any audience will get a
kick out of the terrific climax
where a young girl is scaling to
the top of a ten or twelve-story
building in order to save herself
from being thrown into jail as a
thief.

"A cast of considerable ability
appears. The names of Tully
Marshall and Walter Hiers are
not generally associated with this
sort of comedy. Jimmie Adams
offers an eccentric as the beauty-
parlor proprietor. Priscilla Bon-
ner, Lincoln Plumer, Rosa Gore,
George Pierce and Max Davidson
add to the amusement.

"Scott Sidney directed 'Hold
Your Breath' from the story by
Frank Roland Conklin and the
clever photography is credited to
Gus Peterson and Alex Phillips."

HERE IS YOUR CUE

"Absolutely Unqualifiedly
Sure - Fire Entertainment"

Released May 25, 1924

NOW BOOKING

" Classics of the Screen ^%

Who Said There d
Be So Sunshine
This Summer?

WARNER BROC

Classics of the Screen M

are

these

forWot Weather
Meases ?

^his is little Buddy Smith

He is the answer to the
question

Why Get Married

Jiatur/ng Andxee Lafayette

And this appeal to
mothers is one of the
numerous reasons why
Exhibitors are doincr
good business with
this Laval Photoplay
Production

Encore

ssQCiATED Exhibitors

436

MOVING PICTURE WORLD

May 31, 1924

My Platform

*Lr7

a
a
a
a

a
a

ERE'S my Universal Platform for the com-
ing Fall and Winter Season :

I don't know how many big pictures Universal
will make!

At first we planned on thirty-six, which
would be three times as many big Jewel pictures as
Universal ever made in one season.

But Fve decided to wipe that plan off the map until I
know everything there is to know about each and every
picture. So with the help of the huge Universal staff, I
have been sorting out material, checking up and making
up a fool-proof list of sure fire stuff.

The result is that I intend to open the season with the
release of twelve pictures which I know are great. The
stories, the casts, the directors and all details of the first
twelve pictures are fool-proof. They will be better than
anything Universal has ever attempted to do. Then what?

I don't know. I'll decide that after the first twelve are
launched and as the subsequent pictures come in from
the studio and can be checked up.

I don't intend to be bound by rigid numbers. If thirty -
six great pictures come from the studio, then Universal
will release The Perfect Thirty-Six. If only thirty are

May 31, 1924

MOVING PICTURE WORLD

2- £y VO £?VQ £

great, thirty will be our number. If only twenty -four
[or any other number] are great, that will be the number
we will release.

If any lemons arrive, they will either be shoved up on
the shelf or we will sell them to someone else, negative
and all.

Remember, Universal has no fancy new "sales plan"
or scheme of any sort. We simply admit we do not
know how many of our pictures will be great until
they are done, and we only propose to sell you the
ones we know are exactly right. No producing
company on earth can ever know that all of its
pictures will prove to be as hoped for. Listed in this
announcement are full details of all other Universal
products.

Universal is on the top of the heap in every way and
I hope to keep it there. The prospects were never
so rosy as they are now and I don't intend to spoil
them by making promises unless I know I can keep
them.

That's our Platform — guaranteeing each plank as it
is known to be worthy.

It is not sensational, but it is sound. Compare it with
anything else that may be offered to you and then —
LOOK BEFORE YOU BOOK.

438

MOVING PICTURE WORLD

May 31, 1924

Universalis Greate

Carl Laemmle presents the first tw

Re/eased August 3rd

The

Signal Tower

Qreater than "The Storm"!
starring

VIRGINIA VALLI

with Rockliffe Fellowes and Wallace Beery

Adapted from the story by Wadsworth Camp
Directed by CLARENCE BROWN

^J^g Released August 17th

Reckless Age

A thrilling and riotous dramatic farce starring

REGINALD DENNY

with an up-to-the-minute cast

Adapted from the novel "Love Insurance" by Earl Derr Biggers
Directed by HARRY POLLARD

Released August 31st

A charming, dramatic romance starring the beau-
tiful 'Merry Go Round' girl

MARY PHILBIN

and an unusually strong cast

Adapted from the serial novel that appeared in "Good House-
keeping Magazine" as "The Inheritors" by I. A. R. Wylie

A KING BAGGOT PRODUCTION

The

Gaiety Girl

Released September 14th

The

Turmoil

Adapted from

BOOTH TARKINGTON'S

great novel of American life with one of the most
impressive casts ever assembled
GEORGE HACKATHORNE

Eileen Percy Emmett Corrigan Pauline Garon Winter Hall
Eleanor Boardman Edward Hearn Kenneth Gibson Bert Roach
A HOB ART HENLEY PRODUCTION

Released September 28th

The

Family Secret

Adapted from the great stage success, "The Burglar"

by AUGUSTUS THOMAS

and the popular novel, "Editha's Burglar"
by FRANCES HODGSON BURNETT
featuring

BABY PEGGY

with EDWARD EARLE, GLADYS HULETTE,
FRANK CURRIER and others

Directed by WILLIAM SE/TER

Released October 12th

Butterfly

From the extraordinarily popular novel by

KATHLEEN NORRIS

sumptuously produced with a great cast headed by
LAURA LA PLANTE NORMAN KERRY

RUTH CLIFFORD KENNETH HARLAN

T. ROY BARNES CAESARE GRAVINA

MARGARET LIVINGSTON

Directed by CLARENCE BROWN

UNIVERSAL HAS THE PICTURES

4s© i-

May 31. 1921

MOVING PICTURE WORLD

st Announcement

elve Universal Jewels for 1924*25

Released October 26th

Captain

Fearless

Brimful of adventure, romance and action
starring

REGINALD DENNY

with a splendid supporting cast

Adapted from Eugene P. Lyle, Jr.'s popular novel,
"The Missourian"
Directed by JAMES W. HORNE

Released November 9th

The

Rose of Paris

Paris — Vienna — Gayety — Life !
starring

MARY PHILBIN

with a fine cast of supporting players

Adapted from the very popular French novel, "Mitsi," by Delly
AN IRVING CUM MINGS PRODUCTION

K — the
Unknown

Released
November 23rd

Founded on

MARY ROBERTS RINEHART'S

famous novel "K" starring

VIRGINIA VALLI

with PERCY MARMONT
and an excellent supporting cast

Directed by HARRY POLLARD

Released December 7th

Love Glory

A stirring and thrilling drama of human emotions from the novel,
"We are French" by Robert H. Davis and Perley Poore
Sheehan.

Produced by RUPERT JULIAN

with a brilliant all star cast including
CHARLES DE ROCHE MADGE BELLAMY

Wallace McDonald
Ford Sterling

A. Gibson Gowland
Priscilla Dean Moran

Released December 21st

Wine

One of the most powerful stories of the year by
William McHarg as it appeared in Hearst's Inter-
national Magazine. With

CLARA BOW

FORREST STANLEY HUNTLEY GORDON
MYRTLE STEDMAN ROBERT AGNEW

WALTER SHUMWAY WALTER LONG

Directed by LOUIS GASNIER

Released January 4th

The

Tornado

The sensationally thrilling melodrama by
LINCOLN J. CARTER

starring

HOUSE PETERS

with an all star cast
A KING BAGGOT PRODUCTION

UNIVERSAL HAS THE PICTURES

hoc; <—

•440

MOVING PICTURE WORLD

May 31, 1924

Universal Presents the Greatest

Carl Laemmle presents

HOOT GIBSON

You have come to expect a certain standard of thrills
in every Hoot Gibson picture and you can rest
assured that the new Hoot Gibsons for the coming

season will uphold and even surpass any of his pre-
vious hits. Clean, wholesome, outdoor romance, filled
with speed, laughs, thrills and fast riding.

The First Three Universal Qibson Productions to be released between August and December:
THE SAWDUST TRAIL HIT AND RUN

W ith an exceptional supporting cast: Adapted from the Saturday
Evening Post story "Courtin' Calamity" by William Dudley
Pelley. Directed by Edward Sedgwick.

With a live- wire cast including Mike Donlin (formerly of the
N. Y. Giants) Directed by Edward Sedgwick.

THE RIDIN' KID FROM POWDER RIVER

With an all-star supporting cast. From the story by Henry Knibbs
Directed by Edward Sedgwick.

Unparalleled Quality Short Product Assures

Written especially for Jack Dempsey by
Gerald Beaumont. The brilliant sup-
porting cast includes Hayden Stevenson,
Carmelita Geraghty and Esther Ralston.
Directed by Jesse Robbins and Erie
Kenton. Undoubtedly the greatest box-
office scoop of the year.

NOW BOOKING!

Carl Laemmle will

JACK D

The world's champion heavy-weight fighter in a series of ten

"The FIGHT and

2 Reel Westerns International News

Fifty-two of them a year! One released each week!
Starring Jack Daugherty, William E. Lawrence and
Pete Morrison. Think of these short westerns as a
valuable addition to your program, get your patrons in
the habit of expecting them each week. They are the
best that brains can produce.

104 issues, released twice a week. No theatre can
afford to be without them. They are nationally
advertised in all Hearst newspapers read by over
twenty millions people daily. The great staff of ex-
pert camera men are constantly covering the corners
of the earth for big news events for your audiences.

Two Big,ThriUrpacked Serials

"THE RIDDLE RIDER" "WOLVES of the NORTH"

Starring WILLIAM DESMOND
and EILEEN SEDGWICK

supported by Helen Holmes, Claude Payton, Hugh
Mack and others. Story by Arthur Gooden; Directed
by William H. Craft. 15 episodes of two-reels each
— a thrilling, hard-riding western drama. Released in

November.

Starring WILLIAM DUNCAN

With Edith Johnson, directed by Wm. Duncan.
Exhibitors who have played "The Steel Trail" and
"The Fast Express" know that a Duncan chapter
play cannot be beat. The theme is big and the
action is thrilling. It will prove the biggest thing of its
kind on the market. Released in September.

UNIVERSAL HAS THE PICTURES

May 31, 1924

MOVING PICTURE WORLD

441

Outdoor Features of the Year

TWELVE

5 Reel
Westerns

Featuring
JACK HOX1E

AND

WILLIAM DESMOND

Featuring the famous

UNIVERSAL RANCH RIDERS

There will be twelve of these five reel
westerns during the season of 1924-5; Jack
Hoxie will star in six and William Desmond
and other popular stars in the remaining
six. The finest western pictures on the
market— big stories— big casts.

Exhibitors Unlimited Program Possibilities

■l<3aH—

release on June 9th

EMPSEY

two-reel knockouts, each story complete in itself and known as

WIN Pictures"

Large houses and small houses alike will
literally "clean up" with the series!
Every time you flash Dempsey's picture
in front of your theatre you will line them
up in front. Get in touch with your local
exchange immediately if you want to
beat competition to the greatest series
of all time.

1 Reel Comedies

Featuring
BERT ROACH

They are released one every other week— 26 during
the entire year. Fresh, funny situations contrived
by the best "gag men" in the business. Just the thing
to put the final laugh in your program.

Hysterical History

Comedies

Something new and snappy! 12 Hysterical History
Comedies, one reel each and released every other
week. They are written and directed by Bryan Foy
(famous composer of the Mr. Gallagher and Mr.Shean
song) and Monte Brice. Those completed indicate
that these will be the sensations of the coming year.

Century Comedies

Fifty-two; two reels each; released one a week

"Consistently Good" — they live up to the slogan! Exhibitors
everywhere swear by them. These two-reel comedies re-
leased each week are box office power for any show. They
are full of fun — clean and wholesome. Featuring Buddy
Messinger, Bubbles, Al Alt, Waunda Wiley, Pal— the dog,
Jack Earle.The Century Follies Girls and the Century Kids.

UNIVERSAL HAS THE PICTURES

442

MOVING FICTURR WORLD

May 31, 1924

First National Pictures Inc presents

Qfce PERFECT FLAPPER

with

COLLEEN MOORE

Adapted from the story by JESSIE HENDERSON
Directed by

JOHN FRANCIS DILLON

Supported by

SYDNEY CHAPLIN

Frank Mayo
Phyllis Haver

the greatest audience
clean up on the market/

the biggest
picture this
popular star
has ever
made/

Foreign Righu Controlled !
Ajtodaud Km National Picture! I
38J Madiion Avemtt New \brk .

A 3\r/>t national Picture

G/ie

Moving Picture

WORLD

Founded jn 1<)0J by J. P. Chalmers

The Editor's Views

WITHIN the space of twelve hours last week
New York witnessed two events that might
well be considered peeps into the future
of the motion picture.

On midnight of Monday an invited audience wit-
nessed the first showing of "Wanderer of the
Wasteland," a Zane Grey story presented entirely
in Technicolor. Before noon of the next day an-
other audience had witnessed — and heard — two
reels of "The Covered Wagon," which included,
through DeForest Phonofilm, the Riesenfeld or-
chestral accompaniment.

No film man could be a party to these two hap-
penings and fail to find himself creating dreams
of the motion picture future.

IN all the discussion of the competition of radio,
the increased necessity of securing higher ad-
mission prices, and other shadows crossing the
motion picture path, it has been our own belief
that we were not placing due confidence on the
laboratory and the scientist to carry the motion
picture forward.

If anything were needed to add conviction to
this view it is supplied by the "phonofilmed" ver-
sion of "The Covered Wagon." While viewing the
subject one could not help but place himself in a
three-hundred-seat small-town theatre. Instead of
a lone piano player bravely striving to match his
skill with the art of a masterpiece of production —
we have the two-score or more of Riesenfeld's art-
ists. Visualize it.
This is the future.

We can have our own opinions — and varying
amount of enthusiasm on the subject of "talking
motion pictures" — but the best of the art of silent
drama accompanied by the best of music is some-
thing beyond argument.

IN slightly different degree, "Wanderer of the
Wasteland" opens up vistas of the future.
There have been previous motion pictures
produced entirely in natural colors. But it can be

said in all fairness that there has not been equal
opportunity to judge the proper place of color in
the film scheme of things.

When color overshadows the story we are los-
ing MOTION PICTURE values, and color alone
as a permanent diet could not make up for the loss.
But when a production that can stand on its own
feet as a motion picture comes to us in the bright
habiliments of natural color we may well begin to
appraise.

And the appraisal gives opportunity for congrat-
ulation to Technicolor.

Paramount is justifying its position in the mo-
tion picture world by the interest and cooperation
it is extending to these strides into the future.

Adolph Zukor is not going to be caught napping.

THERE is some discussion of the subject of
motion picture reviews, brought on by Mar-
tin Quigley's decision to discontinue them in
Exhibitor's Herald.

We have no quarrel with the sincerity or good
intentions of Mr. Quigley. If we all had the same
ideas and policies we would have one paper — and
no circulation.

But after reading this publisher's reasons for his
decision we heartily agree with it — in his case.
Any trade paper reviewer who feels that he is a
high and mighty Solomon rendering infallible
judgment on motion pictures — or who says that he
has been attempting to reach that pinnacle — is at-
tempting the impossible.
It cannot be done.

Pictures are the merchandise of this industry.
The exhibitor wants opinions, viewpoints, and in-
formation on that merchandise from any honest
man. But he does not feel that every honest man
is a Solomon. Nor should some honest men weep
because they have failed to attain the throne of
Solomon. They shouldn't have tried.

444 MOVING PICTURE WORLD May 31, 1924

Policy of Patronage First and Box-Office Last, Wins Enviable Reputation

Hospitality

Profits

In Medina, N. Y., Exhibitor
Sidney Allen 's Community Spirit
Pays Big Box-Office Returns

By Tom Waller

UP in New York State is a town literally breathing
hospitality. The town is called Medina. All along the
line, from the station agent to the bank president, are
hands extended that grasp firmly and a "Good morning"
that means something. The cordiality is atmospheric ; it
is genuine and without affectation. True, Medina has
plenty of building lots for sale, but all with money are not
eligible to buy. And here Medina townsfolk make it clear
beyond a doubt that Sidney Allen and his two movie
houses are all the screen entertainment that they will ever
want, so long as Allen remains in town.

Ask anyone in Medina and they will tell you the reason
why other showmen are not wanted as long as. Allen oper-
ates his Allen and Scenic theatres. It is not because these
two houses comfortably accommodate the township and
show big attractions sooner than many cities in the coun-
try. It is because Allen's box office is first because Sidney
Allen considers it least of all in the importance he attaches
to keeping up Medina's reputation.

Box Office Keeps Pace

Ever since the day of the one reeler Sidney Allen has
kept in mind why he entered the industry. And with this
objective point always before him the good will and fellow -
ship of the town have increased with its growth. And, inci-
dental to the expansion of his philosophical teachings the
box office receipts have gone one better.

Allen's policy of patronage first and box office last has
won him an enviable place in the hearts of mothers, fathers,
kiddies and officials, as well as visitors in Medina. Officials
seek his advice and call him into conferences when matters
of importance to the town are under consideration. He
takes the "strange" out of strangers in quick order. After
a brief conversation with Allen on the main street or in the
lobby of one of his theatres "strangers" leave him feeling
like old timers and with the consequent desire to help him
keep up the good work of making Medina a little better
than just the average home town.

"Sid" wields an influence beyond the Medina boundary.
His success, through his undying interest in his own town,
has spread to adjacent communities. Thus some eighteen
neighboring exhibitors congregate quite frequently, with
' "Sid" at the head of the table, to exchange experiences and
discuss the movie market. But the major time of these
assemblies is spent with seventeen as eager listeners.

The fame of this community welfare worker, since Allen
is as much that as he is an exhibitor, has traveled still
farther. Knowledge of the good he is doing has reached
Sydney S. Cohen, president of the M. P. T. O. A.

President Cohen admitted that he could find no word

which would adequately describe Allen's laudable position.
'Let it be known that he, in my estimation, is representa-
tive of the highest type of showman," says Cohen. "He
has developed his status as a public service worker to the
highest degree. His job and the way he has held it down
is outstanding of any theatre owner in a small community."

How Does He Do It?

How does Sidney Allen do it? That question has been
partially answered. Allen is always with the crowd but
he never forgets the individual. He sounds his audiences
on pictures, and abides by their judgment, so that very
rarely in the long run does he have a showing that does not
wholly please.

And Allen does another thing that may be hailed by
many as the impossible. He gives away almost as many
tickets as he sells — and he does not go in for gouging on
those for which he gets a return. But he uses discretion.
For instance, on a Masonic night or a K. of C. night or
any other fraternal night in town he gives out passes to
members of the order inviting them to bring a friend along
free of charge. Then, when he has a good "kid" picture,
he will send out passes to the schools inviting all young-
sters and their teachers to "have one on him," the only
provision being that they pay their own carfare to and
from the theatre. The other week the full rosters of thirty-
eight rural schools in Medina saw a Jackie Coogan picture
"on" Allen.

His Letters

Allen reaches all in Medina. If he does not see a friend
for a week or so he writes him. And Allen knows how to
write. Here is a typical letter he sent to Medina's business
men last Christmas Day:

"How silently yet »«rt l> ii creeps upon you — you of the buy busi-
ness world. Yesterday your brain irai full of maaj little troubles
tbat make life worth while. Today you are free from .-ill fares.
There'* a soft spot in your heart for everyone. It's the Red I^etter
Day, the twenty-fifth entry on the twelfth page of Father Time's
Ledger of Life,

"It wonlil do me good to stop in, and to grasp your hand, and
holding it lirmly. look you squarely in the eye, and say I'm Kind
you're glad. I will be unable to make the round, but I do want
to tell you that I value tin- pleasant business relations I have had
%^itii yon this year past,

"And now I want to say again — not beeause of any formality but
with all due respeet and slneerlty — that we may rontinue giving
the same faithful and eflieient service that has earned ns the eonfl-
ilenee of hundreds of new friends and justified the eonlidenee plneed
in us by old friends. With bushels of good things for the Ne« If ear,
I remain.

fCordlallj >.mrs.
s||>\i:i M.l.l.N" (signed!.

Further evidence of the right kind of diplomacy is shown
by Allen in the following letter to a fraternal organization:

"My business being sueh, that It Is impossible for me to attend
yoar meetings, 1 am asking you ns a favor to be my guest for the
evening of Nov. ^2, at the Allen Theatre, Main street, and In that
way I may feel I am still one of you, and also let you know the Alien
Theatre Co. Is delighted nt any opportunity of affording any as-
sistant'*- to the Lodge possible.

"I therefore cordially invite you to be present on this date, trust-
ing it will be enjoyable enough to beeome an annual affair.

"Fraternally yours.

HDNBl C. UULBN"
(Aurora BoreaUs No* 642, E. Aurora).

Another thing noticeable in Allen's letters is the caption
at the bottom of the stationery : "BOOST MEDINA FIRST,
LAST AND ALWAYS."

Mrs. Allen works by the side of her husband and devotes
all of the time her household duties will permit at one or
the other of the theatres. She is particularly solicitous for
the care and comfort of the women patrons.

Allen's policy, in more ways than can be enumerated,
thus proves itself to be a wise one. "Take care of the town
and the town will take care of you" is the simplest interpre-
tation of a creed that has brought wealth, happiness and
friends to its disciple, and at the same time made of
Medina a better town in which to live.

May 31, 1924

MOVING PICTURE WORLD

457

Pathe 's May 25 Program

Led by "Fortieth Door"

PATHE announces a notable program of
releases for its schedule of May 25,
headed by the new Patheserial, "The
Fortieth Door." In addition to the opening
episode of "The Fortieth Door" and the
closing chapter of "Leatherstocking," this
program will make available a Will Rogers
comedy, "Going to Congress"; "The Cat's
Meow," a Mack Sennett offering featuring
Harry Langdon; a Charles Chase comedy,
"Position Wanted"; an Aesop Film Fable,
"The Jolly Jail Bird," and issue No. 21 of
Pathe Review.

"The Fortieth Door" is based on Mary
Hastings Bradley's famous novel bearing the
same title, and presents Bruce Gordon and
Allene Ray in the featured roles. Frank
Lackteen, Frankie Mann, David Dunbar,
Anna May Wong, Whitehorse, Omar White-
head, Lillian Gale and Bernard Siegel ap-
pear in the support. George B. Seitz di-
rected.

In "Going to Congress," Will Rogers is
surrounded with a small-town political at-
mosphere. As Alfalfa Doolittle, the people's
choice for Congress, Rogers is forced to par-
ticipate in a campaigning tour.

"The Cat's Meow" presents Harry Lang-
don in a new role as a member of the police
force. In this offering Langdon endeavors
to keep law and order in a tenderloin dis-
trict of the slums, with results nearly dis-
astrous to himself.

In "Position Wanted" a masquerade party
serves as the basis for laugh-provoking sit-
uations. In "The Jolly Jail Bird," one of
Aesop's Film Fables, Charley Dog Face es-
capes from jail. The cartoonist puts his
character through some decidedly amusing
incidents, until an unkindly explosion blows
the unfortunate Charley back into prison.

Pathe Review No. 21 includes "The Un-
changing Frontier," a collection of pic-
turesque views along old trails of the New
Mexican wasteland; "Wax Miniatures," a
delightful study of the making of waxed
miniatures ; "Fire, Wood and Water," how
the Japanese make charcoal; "The City of
Secrets," a Pathecolor presentation of scenes
taken at the City of Tunis.

Topics of the Day No. 21 and Pathe News
issues Nos. 44 and 45 conclude the Patht
program for May 25.

will include A. L. Warner, Sam E. Morris,
general sales manager; Lon Young, director
of advertising and publicity; Mrs. Pearl
Keating, scenario editor.

The franchise holders and territorial man-
agers will include : L. Berman, representing
the Philadelphia and Washington territories;
Messrs. W. D. Shapiro and Wallenstein of
the Franklin Film Co., Boston, representing
the New England States; Oscar Oldknow
of the Southern States Film Co., Atlanta,
Ga. ; Edward Silverman and H. Lubliner, of
Film Classics, Inc., Chicago; W. G. Under-
wood, of the Specialty Film Co. of Dallas,
Little Rock and Oklahoma City; Al Kahn
representing Film Classics of Kansas City.
Mo.; Harry Weinberg of Des Moines, Iowa;
E. G. Tunstall of Milwaukee; J. Fred Cub-
berly of the F. and R. Film Exchange, Min-
neapolis; L. M. Ash of Creole Enterprises,
New Orleans; Bobby North and Henry
Siegel of the Apollo Film Exchange, New
York City ; Spyros Skouras and Harry Hines
of the St. Louis Film Exchange, St. Louis;
George A. Oppenheimer and Morgan Walsh
of the George A. Oppenheimer Film Co.,
San Francisco; L. K. Brin of Film Classics.
Inc., Seattle; L. T. Fiddler of Denver, and
Phil Kaufmann, representing Regal Films,
Inc., of Canada.

Gaston Glass Engaged

Gaston Glass, the popular screen star who
recently arrived in New York, having just
completed a big special production that was
produced in New Orleans, was engaged for
one of the feature roles in Ivan Abramsons
new picture. Mr. Glass has been making
a number of personal appearances in the
principal cities since leaving the coast.

Warner Brothers Convention

in Los Angeles on May 28

Scenes from "Sailor Maids," one of the
Century Comedies for June release.
Wanda Wiley and the Century Follies
Girls are the featured members of the
cast. Al Herman directed

Lobby Movies at Cameo

"Chechahcos" at New York Theatre
Uniquely Exploited by Associated

The engagement of Associated Exhibitors'
"The Chechahcos" at the Cameo Theatre,
New York City, has been marked by several
unique exploitation stunts, but none more
effective than the method used to three-
sheet the glowing criticisms of the New
York papers.

From a building across the street a hun-
dred-ampere projector threw the slides with
the criticisms against the sheet. Interspersed
with the critics' comments were special sell-
ing messages. No one that passed that
section of Broadway could miss reading at
least a few of the lines.

From the same office across the street a
150-ampere searchlight covered with a four-
color revolving mask threw a varied-colored
light on the lobby.

Buys "Mah-Jong" Film

Messrs. McConville and Patton of In-
dependent Films, Inc., Boston, have bought
"The Mysteries of Mah-Jong" for New Eng-
land. It opened this week at William Ma-
honey's Rialto Theatre, Providence, R. I.
This novelty film is opening at the best
houses in the country and it is showing the
speed and action of a box office smash.

ANNOUNCEMENT was made at the
Warner Brothers New York offices
this week that the date definitely de-
cided on for the annual convention of the
franchise holders distributing Warner Broth-
ers' Classics of the Screen was May 28.
Arrangements have been completed whereby
the exchange managers and owners from
the East will meet the delegation from the
Warner Brothers New York office in Chi-
cago and will there board a special train
enroute for Los Angeles on May 25, sched-
uled to arrive on the West Coast on May 28.

Many innovations have been provided for
the comfort and entertainment of the tour-
ists, including a special dining and club car,
drawing room Pullmans and every modern
travelling equipment. A special radio equip-
ment is being installed on one of the cars.
Another innovation will be the installation
of projection equipment and the consequent
showing of several of the new Warner pro-
ductions, which will be sent direct from the
^.studio by special messenger to the train in
JChicago.

* S. L. Warner left New York ahead of the
delegation. He will stop at Atlanta and
other exchange centers and meet the mam
body at some point along the route.

The convention will meet at the Warner
studios, Sunset Boulevard and Bronson
street, Los Angeles, during the busiest period
in the history of Warner Brothers. Over
six companies will be working "on the lot,"
completing the program for this season and
working on the first pictures of the new
program for 1924-25. H. M. and J. L.
Warner will head the reception committee
on the West Coast, and the representatives
and executives from the New York office

458

MOVING PICTURE WORLD

May 31, 1924

Canadian Showman to Revisit

England After Long Absence

WF. SEXTON of the Family Thea-
tre, Toronto; one of the pioneer
• Canadian exhibitors, is in New
York on a unique mission. Though he was
born in Portsmouth, England, he hasn't been
back there since he ran away to go into
the British Navy. He now is 64 years old
and intends to spend six months in revisit-
ing the land of his birth and visitng rela-
tves whom he has never seen.

Under his management the Family The-
atre has the reputation of being the most
charitable and hospitable theatre in all of
Canada. Anyone who wishes to hold a ben-
efit for any charitable performance always
goes to Mr. Sexton, and it is estimated that
from five to fifteen thousand dollars every
year are collected in the Family Theatre for
charitable purposes.

In view of the unique visit which Sexton
is making, he let it be known in the theatre
that if there w'.s anyone who, like himself,
had relatives ia England that they had not
seen for yea.s, he would be very glad to
deliver personally any letters which the
patrons oc his theatre cared to write to the
home fc'.ks in England. He has forty such
letters with him and declares he will deliver
every one of them personally. One of them
will take him to Ireland to a 92-year-old
woman whose daughter hasn't seen her in
forty years.

Sexton's life reads like a Conrad romance.
Though he was too young to enter the Navy,
he bribed a boarding-house keeper to act as
his temporary mother long enough to sign
a certificate of his real age and signed on
for the Navy for five years. His ship, the
H. M. S. Rapid, was the first vessel to sail
through the Suez Canal and in that connec-
tion he met Ferdinard De Lesseps and
other notables present at the opening of the
canal. Sexton is one of the very few men
to take part in that world event who is
alive today.

Sexton was a builder and contractor be-
fore entering the exhibition field. He made
and lost several fortunes in this line. Among
other things, he built almost all of the Sal-
vation Army buildings in Canada.

Sexton's Toronto theatre is at present be-
ing operated by Nathanson, but it will re-

vert to Sexton's management next fall. Be-
fore leaving New York for England, Sexton
came to an understnading with the Univer-
sal home office for the entire Universal
product for 1924-1925.

For Cleaner Pictures

At a special meeting of the Board of Di-
rectors of the M. P. T. O. of Wisconsin on
April 29, a resolution was unanimously
adopted requesting producers to refrain from
producing any and all pictures whose story
or scenario may be based on any and all
books barred from circulation by the pub-
lic libraries of the United States.

The purpose and intent of this resolution
is prompted with an emphatic desire to ren-
der a public service, and in the interest of
better films and the protection of the motion
picture industry in its entirety, the an-
nouncement said.

TOM MOORE
Who ha* just been signed by Louis B.
Mayer to play the lead opposite Laur-
ette Taylor in "One Night in Rome,"
the screen version of Hartley Man-
ners' international stage success.

New Jersey's Convention to

Develop Surprises, Is Hint

PLANS for the convention of the Mo-
tion Picture Theatre Owners of New
Jersey on June 24, 25 and 26 are not
sufficiently complete to permit of giving the
detailed program for this very important
convention — important for numerous reasons :
New Jersey has a real organization — an 87
per cent paid up membership.

Activities have resulted in many benefits to
members.

Asbury Park will see the laying of the
cornerstone for the foundation of the plan
which will repeal the antiquated Blue Laws ;
and, not least of all, Jersey theatre owners
through a referendum are responsible for the
selection of Asbury Park as the Convention
City, which will insure a record attendance.

K. F. Woodhull. president, during whose
administration the New Jersey organization
has made such wonderful progress, will report
activities and recommendations. Joseph N.

Seider, chairman of the Board of Directors,
who has been a tireless worker and whose
initiative has been in a great measure re-
sponsible for the success of the organization,
because of the co-ordination established
through his efforts, will have much of inter-
est to say.

William Keegan, the "watchdog" of the
Jersey treasury, will make a report which
will cause no end of satisfaction, and Secre-
tary H. P. Nelson also will have an inter-
ring report.

A Plum Picker!

Big Bill Steiner thought so much of
"Black Gold," the race horse whom he saw
in a work out in Hollywood a month ago,
that he not only picked him for a winner but
honored him by titling Pete Morrison's first
release "Black Gold."

Scenes from "Come On Cowboy," an Arrow-Great Western, starring Dick Hallon, supported by Marilyn Mills and her trained horses "Star"

and "Beverly."

Exhibitors' news and mews

EDITED BY SUMNER SMITH

Keith Interests Seek to Buy
Ottawa and Montreal Houses

Special activity is seen in Ottawa, Ontario,
in connection with developments for the
proposed construction of a large new the-
atre in the Canadian capital to replace the
Franklin Theatre in the presentation of pho-
toplay programs and Keith vaudeville. Sev-
eral officials from New York and Montreal,
representing the new B. F. Keith Company
of Canada, Ltd., recently incorporated with
a capital of $5,000,000 with headquarters at
Montreal, have visited Ottawa to confer
with J. M. Franklin, a director of the new
company and proprietor of the Franklin
Theatre, regarding the local project. Facili-
ties at the Franklin Theatre are inadequate,
it is admitted, and the prospects are that a
local theatre will be acquired or an entirely
new house will be built. Tentative negotia-
tions have been made to secure the site
which was secured some years ago for a
Capital Theatre by Famous Players Cana-
dian Corp. This theatre was started, but
building operations were stopped after the
foundations had been laid.

Some speculation has been aroused in
Montreal theatre circles through the an-
nouncement that V I.. Nathanson of Toron-
to, managing director of Famous Players
Canadian Corporation, has made an oil' it to
sell either the Capital or Palace picture the-
atres at Montreal to the new B. P. Keith
Company of Canada, Ltd., which already has
the Princess and Imperial theatres in Mon-
treal. Famous Players has quite an array
of large theatres in Montreal, the big Pal-
ace Theatre having been one of the chief
theatres of the former Allen theatre chain
which was taken over by Famous Players.
George Rotsky, former Quebec district rep-
resentative for the Aliens of Toronto, is
manager of the Palace and Harry Dahn is
manager of the Capital* Famous Players
also operate the Loew Theatre in Montreal,
as well as various other houses.

Mayor Hiltz, the Board of Control and
City Council of Toronto attended in a body
the formal opening of the Prince of Wales
Theatre on May 5, when his worship un-
veiled an oil painting of H. R. H., the Prince
of Wales, in the lobby of the brand new
theatre to commemorate the occasion. The
house was erected by the Danforth-Wood-
bine Theatres, Ltd., of which Alderman W.
A. Summerville is president and managing
director, with Roy O'Conner as the manager.
The theatre is situated at Danforth and
Woodbine avenues, an important suburban
intersection, where it comes into direct com-
petition with the Palace and Danforth thea-
tres, operated by Famous Players.

The Prince of Wales Theatre, which seats
1,100 is equipped with a stage measuring 75
by 30 feet for the presentation of prologues,
dance specialties and other features along
with pictures. The theatre opened with
"Wild Oranges" for the first half and "Day-
time Wives" for the last half of opening
week. The Prince of Wales crest is used
throughout in the decorative scheme.

Many clergymen, public officials and club
representatives were present at Loew's Ot-
tawa Theatre as guests of Capt. Frank W.
Goodale, manager, on Wednesday merning,
May 21, for a special screening of "The
White Sister," which had been booked for

presentation at the theatre during the week
of May 26. During this engagement, per-
formances were held twice daily, with all
seats reserved, and the scale of prices was
advanced to 50, 75 cents and $1, with box
seats $1.50. All vaudeville bookings were
cancelled for the week.

Manager T. P. Gorman of the Auditorium,
Ottawa, Ontario, announced on May 17 that
the booking of "The Covered Wagon" for
presentation at Ottawa's big concert hall
during the week of June 2 had been post-
poned.

Another Double Tax

Another city of the Province of Sas-
katchewan has decided to impose an
amusement tax of 10 per cent, on all
tickets of admission, this being Assini-
boia. Practically all cities and towns in
Saskatchewan now collect such a tax in
addition to the provincial tax of 10 per
cent, on all theatre tickets. A year ago
the Provincial Legislature decided to
permit the cities and towns of the Prov-
ince to collect a tax similar to the Pro-
vincial assessment, if they so desired.
One after another they have so desired,
with the result that the double tax is
now the vogue everywhere.

Exhibitors of Moose Jaw, Sask., de-
cided to test the action of the Provincial
Government and of the civic officials of
Moose Jaw in doubling up on the amuse-
ment tax, but they failed to prove that
the law was faulty.

Famous Players Canadian Corp. has been
defeated In an important court action at
Winnipeg, Manitoba, which was entered by
John T. Fiddes, former manager of the Cap-
ital and Province theatres, Winnipeg, for al-
leged wrongful dismissal. Mr. Fiddes sued
for damages, claiming that he had been en-
gaged on a long term contract as manager
of the two theatres on a salary of $100 per
week. After holding the position for sev-
eral weeks, he swore, he was released.
Justice Curran of Winnipeg gave judgment
against the defendant corporation for $1,670
and also ordered Famous Players to pay the

costs of the action. Mr. Fiddes has since
gone to New York City, where he has se-
cured a theatre engagement.

Competition between the Franklin and
Loew's theatres, Ottawa, Ontario, reached an
interesting stage when the respective man-
agers played their cards for the week of
May 12. J. M.- Franklin, proprietor of the
Franklin, first announced the engagement
of Mrs. Rodolph Valentino (No. 1) for per-
sonal appearance at the theatre during the
week, whereupon Capt. F. W. Goodale, man-
ager of Loew's Theatre, sprang one all his
own in the presentation of the Universal
special, "A Society Sensation," starring
Rodolph Valentino. The result was that
both theatres had the name "Valentino" in
large type on all the billboards, street cars,
windows and newspapers in town. Both
houses did great business.

The Auditorium at Ottawa, the big sport
and theatre structure seating 11,000 which
was completed last year, is in the market
for special tiim production, according to an
nouncement by Manager Tommy Gorman on
May 10. He has booked "The Covered
Wagon" for presentation as a road show dur-
ing the week of June 2, and this is to be
followed by the first Canadian engagement
of "Ten Commandments," it is stated.

A new situation has developed at Kitchen-
er, Ontario, in connection with the operation
of the Princess Theatre, one of the older
picture houses of that city. First, it was
found that the proprietors, Messrs. Fried-
man and Friedman, were operating the the-
atre without a Provincial license and they
were fined $200 and costs in the Kitchener
Police Court on May 7. Then 42 charges
were laid against them by provincial police
officials. Twenty-two of these charges were
that they had not sold amusement tax tick-
ets with admission tickets, and 20 of the
charges were for alleged failure to make
amusement tax returns to the Ontario Gov-
ernment. It then was announced that
Messrs. Friedman and Friedman had left the
city and a warrant was issued for their ar-
rest. In the meantime, the Princess Theatre
has been closed and a bailiff is in possession,
as the rent has not been paid.

Following up the adoption of a combina-
tion policy of picture features and vaude-
ville, Manager F. E. Wadge of the Orpheum
Theatre, Winnipeg, Manitoba, has closed the
theatre for the installation of a pipe organ
and for general improvements to projection
facilities and interior decoration. The Or-
pheum presented vaudeville exclusively until
a few months ago, when film features were
added. Performances are to be given con-
tinuously in future.

Prints in All Exchanges — Now Playing

Glenn VN
Hunter

Oilm Quild
Production

460

MOVING PICTURE WORLD

May 31, 1924

Scenes from "What Shall I Do?" starring Dorothy Mackaill. A Frank Woods production for distribution through W. W. Hodkinson Corp.

San Francisco

Making use of a sledge hammer to knock
off the combination of a safe in the office of
the Royal Theatre, 1529 Polk Street, San
Francisco, a bandit made away with about
J1.400 in cash on the morning of May 12.
The robbery was discovered when Manager
George N'asser opened the office preparatory
to starting the Monday show. Access to the
house was gained by prying off the bars
from a rear window. The burglar evidently
made use of gloves in his work, as no finger
prints could be found by the police.

Washington Exhibitors Hold
Annual Meeting in Spokane

Dr. Howard S. Clemmer of Spo'one, pres-
ident of the M. P. T. O. of Washington,
presided at the annual meeting on May 6.
A luncheon was held in the Hudson Bay
Room of the Hotel Gowman, with the trus-
tees' meeting following. The association
was organized last November with 70 thea-
tres. It now has a membership of 90, rep-
resenting 132 theatres in fifty towns west
of the mountains and twenty-five east of
the mountains.

The outstanding feature of the luncheon
was the highly interesting talk given by Dr.
W. J. Hindley, educational director of the
Washington State Retailers' Association,
which was received with unusual enthusi-
asm and was the subject of discussion for
days. Dr. Hindley stressed the point that
the exhibitor does not appreciate his own
position in the community; that instead of
feeling more or less apologetic, as the case
may be, he should feel that he occupies a
position as one of the three important
classes of men in any community, viz.: the
minister, who teaches us to pray; the bank-
er, to pay; and the showman, to play! The
establishment and accomplishment of this
position can best be brought about through
organization, declared Dr. Hindley.

H. \V. Snell, manager of the Northwestern
Mutual Insurance Company, spoke on the
benefits to be received, through organiza-
tion, in getting a lower rate on insurance
by establishing an insurance board working
with the inspection board of the company.

Present at the luncheon were: Dr. Howard
Clemmer, president, Spokane; L A. Drink-
wine, first vice-president, Tacoma; H. W.
Bruen, Seattle; F. B. Walton, Bellingham;
John Danz, Seattle; J. A. McGill, Port
Orchard; C. A. Swanson, Everett, trustees.

J. M. Hone, secretary-treasurer; Alice
Maclean, assistant secretary; John Hamrick,
R. W. Bender, J. A. Barrows, Harry Carey,
E. H. Haubrook, James Burk, W. J. Petrie,
J. R. Beardsley, G. D. Srigley, Frank Ed-
wards, all of Seattle; E. A. Zabel, Olympia;

W. P. Armour, Montesano Mrs. William Ma-
lone, Charleston; E. W. Grosbeck. Enumclaw;
J. P. Nelson, Mrs. J. M. Hone and Winifred

Bansfield.

At a trustees' meeting following the lunch-
eon, Ed Dolan, of Dolan & Ripley Theatres,
Aberdeen and Hoquiam, was unanimously
elected a trustee to succeed G. G. Johnson,
of Kelso, resigned. Ten new applications for
membership were voted into the organiza-
tion. Ways and means of financing, appoint-
ment of a Legislative Committee and many
things of interest to the exhibitor were
taken up. The trustees meet again on
May 22.

Sir. nnd Mrs. John P. Spiekett, owners of
the I'nlace Theatre, Junenn, Alnskn, are in
Seattle for a couple of weeks, arranging
hookings nnd trying to combine a little
pleasure with business. They know nnd are
known by everybody on Film Row, nnd their
infrequent visits are in the nature of n home-
coming.

Mr. O'Farrell, owner of the Orting Thea-
tre, Orting, Wash., has taken over the active
operation of the house, which was formerly
leased by Mr. Pechlo. It is understood
Pechio will operate the Opera House as a
picture theatre.

M. H. Newman, upon his return from New
York, will take up his duties as resident
manager of the Columbia Theatre, Seattle.
Mr. Newman will also supervise the activi-
ties of the Portland Columbia.

H. C. Freeman of Bridgeport, Wash., has
reopened his house which was closed for
renovation.

Manager John Hamrick arranged a 'Scotch
Night" during the showings of "Through the
Dark." The Scotch of Seattle turned out en
masse, with their band of bagpipers and
Scotch dancers.

Prints in All Exchanges — Now Playing

% Hoosier
^Schoolmaster

featuring tiLURy HULL
and JANE THOMAS-
2% WHITMAN btHULU production

HODKINSON RELEASE

Chalk up 10O per cent, for Nat Holt, man-
nircr of the California Theatre, San Fran-
cisco, for the excellence of his staff e pres-
entations. Nothing finer has ever been seesj
here thnn his "Song Paintings," offered In
connection with the showing of "The Law
Forbids/* In a huge frame above the or-
chestra on the stage three separate pictures
were presented, the figures In the '■painting-"
being well-known singers.

The Allied Theatres Corporation has been
incorporated at San Francisco with a capital
stock of J20.000 by B. E. Torgersen, L S.
Fisher, A. V. Johnson, A. N. McAdoo and

Ingerborg Vtiemoe.

Charles H. Pincus. manager of the Im-
perial Theatre, San Francisco, has received
word from Herbert L Rothchild, now In
New York, to the effect that "The Sea
Hawk" has been secured for an early show-
ing at this house.

Frnnk A. Cnssidy, for seven seasons di-
rector of publicity for the Al G. Barnes cir-
cus, has been made general manager of the
circuit operated in northern California nnd
southern Oregon by (ieorge M. Mann, with
hendqunrters nt 310 Turk street, San Fran-
els eo< Murray A. I'ennock, another former
circus mnn, has been made pcrsonnl repre-
sentative of Mr. Mann nt Eureka, < al.. where
three houses are operated.

A picture house seating 500 has been
opened on South First street, San Jose, Cal.,

by S. Arena.

The new theatre of Otto Boeder on Rail-
road avenue, San Francisco, is nearing com-
pletion and equipment is being installed by

Walter G. Preddey.

J. B. Crowley, who conducts a picture
hou.se at Sparks, Nev., has opened a thea-
tre at Minden, Nev.

Among recent visitors on San Francisco's
Film Row have been W. L Lester of the
Turlock Theatre, Turlock, Cal.; E. S. Stark
of the Opal Theatre, Hollister, Cal.; Charles
Chicazola, Pleasanton, Cal.; James Wood,
Redding, and Mr. Lewis, of Lewis & Byrd,
Hanford, Cal. Lewis & Byrd conduct the
Pastime and T. & D. theatres at Hanford and
have recently acquired the Liberty at Le-
more.

Fred Schmitt has awarded a contract for
the erection of a theatre at San Leandro,
Cal.

May 31, 1924

MOVING PICTURE WORLD 461

Ohio Sunday Quiet

Charles Nathan New Head

of Illinois Exhibitor Body

The following officers have been elected
by the directors of the Illinois M. P. T. 0.
for this year: Charles Nathan of the Thea-
tres Operating Corporation of Peoria, presi-
dent; Aaron Saperstein, of Saperstein
Brothers, Inc., of Chicago, vice president;
Louis H. Frank of Moline, 111., secretary, and
Michael Seigel of Chicago, treasurer. The
next meeting of the association officers and
directors will be held at Peoria and a ban-
quet will follow the business meeting.

Emil, Louis and Sadie Maroni have incor-
porated the Marion Amusement Company at
Marion, 111., to operate picture theatres and
other forms of amusement. The company
has a capital of $50,000 and the main offices
are at 112 East Union street in Marion.

Edward Schiller, general manager of
Loew's Inc., made a tour of inspection of the
Ascher theatres in this city following the
Metro-Goldwyn merger.

William Ferguson opened the new Temple
Theatre at Mt. Pleasant last week and played
to good business with his opening shows.

W. P. McCarthy, Jr., well known along
Film Row, is the leading spirit in the move-
ment for the erection of a large picture house
at West Division and Manslield avenue, to
seat i.sok... A company has been formed under
the name of the M. and H. Theatre Corpora-
tion, with a capital of $500,000.

Pinkleman and Cory, well known exhibi-
tors of Quincy, 111., plan to open their new
house, the Washington Square, about the
middle of June and will run a program of
pictures and vaudeville.

Gus Economy has sold the Lyric to William
Chilovitch.

Earl Starr has taken over the Rialto at
Elliott and has changed the name to the
Star.

R. D. Bean and F. R. Prusha have taken
over the Princess Theatre at Parkersburg.

The Orpheum Theatre at Ottawa, 111., under
the management of B. S. Jordan, is being
remodeled and will reopen late in August

Indiana

The Irving Theatre in Irvington, one of
the residential suburbs of Indianapolis, has
been sold to Charles M. Walker, who for-
merly operated picture theatres in Plymouth
and Rochester. Since taking over the thea-
tre Mr. Walker has had a corps of work-
men redecorating the interior and exterior
and has installed considerable new equip-
ment. It is his plan to show a better grade
of pictures and make the theatre a com-
munity centre. The formal opening will be
held soon.

Word has been received in Terre Haute
that Milo DeHaven, formerly manager of the
Indiana Theatre there, now is associated in
the management of the theatres controlled
by the Robinson Theatres Company of
Peoria, 111. The company operates four thea-
tres in Peoria and one in Bloomington.

Louis Markum, who is associated with his
father in the operation of the Tuxedo Thea-
tre In East New York street, Indianapolis,
was a candidate on the Republican ticket
for the nomination of state senator from
Marion county at the primary election this
month, but was defeated.

Harry C. Nagel is the new owner of the
Dream Theatre at 2337 Station street, In-
dianapolis. The theatre is situated in Bright-
wood, a residence section of the city, and has
been one of the most popular neighborhood
houses In the city.

with new equipment and feature popular
priced programs.

E. G. Newman, manager of the Majestic
Theatre at LaSalle, 111., will close the house
in June for a thorough overhauling. The
house will reopen in August and play both
vaudeville and pictures.

Mrs. E. M. Gracy, owner of the Gem at
Crystal Lake, has added the Palace at Wau-
conda, 111., to her circuit and will book for
both houses.

Hal Opperman, well known exhibitor of
Pontiac, 111., plans a new movie house in that
city and have it ready for the fall.

R. C. Williams has taken over the man-
agement of the Puritan Theatre at West
Salem, 111., and will show pictures.

The Playhouse Theatre at Shelbyvllle, 111.,
' has been reopened after being closed for re-
pairs.

Steve Farrar, chain theatre operator around
Eldorado, 111., has closed one of his houses
and will reopen as soon as business Im-
proves with the miners.

Cincinnati

Burglars broke into the Lyric Theatre,
Covington, Ky., just across the river from
Cincinnati, last week and secured around
$750, representing the previous night's re-
ceipts. They carried the safe, weighing 800
pounds, down two flights of stairs into the
basement and blew it open.

The town of Erlanger, Ky., adjacent to
Cincy, has grown in population from 3,500
to 7,000 in the past few years. The town
is without a theatre at present and it is re-
ported that Joseph 1.. Rhinock, representing
the Shubert interests, is negotiating for the
erection of a house there, which, it is be-
lieved, will be devoted at least partially to
pictures.

Reports come from Spencer, W. Va., that
something new for that section is about to
be launched in the way of a motorized pic-
ture show, to be operated by Virgil Bell and
Bayard Wolfe, local men. A regular circuit
will be established in the smaller communi-
ties near Spencer.

The Regent, Hamilton, Ohro, part of the
Jewel Photoplay chain of houses, under
managership of John A. Schwalm, has in-
augurated a Sunday policy of continuous pic-
tures in connection with vaudeville acts.

Akron, Ohio, reports that the admission
prices at the suburban houses have made
drastic cuts In their admission prices, some
of them going as low as 5 and 10 cents.

For the first time since the beginning
of the Blue Law agitation in Ohio, all
exhibitors of Piqua voluntarily closed
their houses on Sunday, May 18, as a
result of the recent decision of the Ohio
Supreme Court covering Sunday closing.

Exhibitors announce permanent dis-
continuance of Sunday operation.

William Tallman, manager of the Ceramic
Thaatre, East Liverpool, Ohio, has closed
the house for three weeks, during which pe-
riod he will do some extensive remodeling to
the tune of about $10,000, which will in-
clude a new lighting system, new furnish-
ings and equipment. The Ceramic is a 1,000-
seat house.

L Mueller, who operates the Casto Theatre
at Ashtabula, Ohio, advises that he will
close the house on June 1 and will not re-
open until early fall.

Michigan

The Adams Theatre, Detroit, will close
for a period of about six weeks, beginning
June 15, according to announcement by
John H. Kunsky. The Adams has been
playing all of the long run attractions ob-
tained by the Kunsky enterprises and will
close with Norma Talmadge in "Secrets,"
opening again with Pola Negri in "Men.''
During the closing period Mr. Kunsky plans
to completely renovate the house. It also is
rumored that the Broadway Strand will
close for a few weeks to undergo needed
repairs.

George Spaeth of the Temple Theatre,
Grand Rapids, Mich., is taking a month's
vacation, leaving his picture and vaudeville
house in charge of an assistant. Mr. Spaeth
and his family are hibernating on their farm
near Detroit, planting oats and hay.

Itobbers held up the manager of the Re-
gent Theatre last week, cracked the safe and
got away with more than $5,000, week-end
receipts. The Regent is a combination house,
second largest in the city and one of the
Charles H. Miles string.

Mrs. Loreli Wadlow, wife of Frank Wad-
low, proprietor of the Virginia Theatre, is
the most beautiful woman in Michigan, ac-
cording to the verdict of five artists who
judged more than 500 entries in a contest
staged as a feature of the Michigan Indus-
trial Exposition in Convention Hall.

Lew and Ben Cohen, proprietors of a
string of Detroit neighborhood theatres, are
known in the trade as "speed kings." They
have purchased a high-powered motor boat
with which to commute up and down the
Detroit river to their summer home at St.
Clair Flats. The Cohens also have one of
the fastest racing cars in this vicinity.

Prints in All Exchanges — Now Playing

HUNT JTROMBERG (Present:

7>e NIGHT HfiWK

A HUNT
JTROMBERG

PnxSuMd by

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INC.

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462

MOVING PICTURE WORLD

May 31, 1924

Scenes from the Hunt Stromberg Production "The Fire Patrol," distributed by Chadwick Pictures Corporation.

McCarthy, of Iowa, Sells Out
to James Graham, Salesman

The Eagle and Princess theatres at Eagle
Grove, la., and the Princess at Goldfield,
la., have been taVen over by John Graham,
Des Moines, Famous Players-Lasky sales-
man, in the transaction in which he has pur-
chased the entire theatre holdings of W. A.
McCarthy, who is going to California. Mr.
McCarthy recently made an unsuccessful
fight for Sunday shows.

Liberty Films, Inc., of Omaha, has en-
tered into an agreement with the M. P. T.
O. of Nebraska and Western Iowa for a
profit sharing plan on the product of the
Liberty Films sold during the months of
Jnne and July in Nebraska and Western
Iowa.

The new City Auditorium at Hastings,
Neb., held its formal opening- recently as a
picture house. Fred C. Hayter is resident
manager. It seats 3,500.

The Liberty Theatre at Council Bluffs,
Iowa, has installed some new projectors.

The Palm Theatre at Lindsay, Neb., was
destroyed by fire recently.

Dan Burgum. manager of the Rialto The-
atre in Des Moines, has purchased the At-
lantic Theatre at Atlantic, Iowa, and has
resigned his position in Des Moines.

E. T. Dunlap has opened his new $25,000
theatre at Hawarden, la. It seats more than
400. Among the conveniences are not only
lavatories, rest rooms, etc., but also a "cry
room" where mothers can take their babies
and at the same time keep on watching the
picture.

I i i ll Hinds, who operates the Cresco The-
atre at Cresco, Iowa, has contracted with
the mayor and city council for the exclu-
sive rights and licenses for all forms of
public entertainment in the city, with the
exception of Chautauqua and American
Legion entertainments. Besides the picture
and road shows, the contract Includes ahows
of every description, such as circuses, stock
tent shows, carnivals, etc.

Albion, Neb., has voted out the Sunday
picture shows by two to one vote in a re-
cent referendum.

At Perry, Iowa an ordinance has been in-
troduced for the Sunday closing of picture
houses. It passed the first reading.

F. M. Honey has sold the Moon Theatre at
Tecumseh, Neb., and has taken his family
to the State of Washington where he said
he would look for a new picture house loca-
tion.

Morris Abrams of the Sun Theatre, Omaha,
conducted an advertising campaign for
"Fashion Row" when it was at the Sun here
that startled some of the other picture house
men. He induced the Omaha Daily News to
take hold of the idea and work up a special
section of advertising on the Idea. The
News came out wdth a ten page Easter
Fashion Revue Sunday section.

E. A. Harms, who already owned the
Apollo, Mueller and Hippodrome theatres in
Omaha, has bought the Rohlff Theatre there
off H. A. Taylor.

Bloomfield, Iowa, has passed an ordinance
prohibiting all Sunday shows. Harvey Gra-
ham, who operates the Iowa Theatre there,
has cancelled all his Sunday bookings.

The Infant son of Mr. and Mrs. Harold Q.
Dunn of the Jewell Theatre, Valentine, Neb.,
died at Omaha hospital recently.

Among visiting exhibitors in Omaha re-
cently were: L A. Burson, Sun Theatre,
Gotherburg, Neb.; William Hawley, North
Platte, Neb.; Tom Crawford, Strand Theatre,
Griswold, Iowa; Lester Forney, Cozy Thea-
tre, Sidney, Iowa; E. E. Gailey, Crystal The-
atre, Wayne, Neb.

Prints in All Exchanges — Now Playing

RgjAL PICTURE

I t

Oak

James Kirkwood.
LilaLee and

St. Louis

Metro on May 17 brought suit in the St.
Louis Circuit Court against Skouras Broth-
ers Enterprises to collect an alleged balance
of $1,260 due on contracts for pictures. The
petition alleges that on September 8, 1922,
the Skouras Brothers contracted for four
Mae Murray pictures for $4,500, six Viola
Dana pictures and four Clara Kimball Young
pictures for $750 each and three Rex In-
gram productions for $5,500. It is further
alleged that there is a balance of $1,085 due
on these pictures.

In addition, the petition sets forth the de-
fendants owe $175 on four pictures leased
on April 19, 1923. Two of these, "Quincy
Adams Sawyer" and "Famous Mrs. Fair,"
were rented to the local picture corporation
for $3,500 each.

The Irma Theatre and Investment Com-
pany has been Incorporated to run the Irma
Theatre on Bartmer avenue, Just over the
city line. The Incorporators are W. E. Kin-
cald, Dave Nelson, W. W. Bruck, B. Ciasel
and A. M. Hart. 64 shares each. The capital
is $16,000, half paid up.

Theatres In the St. Louis territory that
have closed for the summer Include: Pastime,
Tamaros, 111.; Colonial Theatre, Gorln, Ho.i
Annex Theatre, Harco, III.; Royal Theatre,
Macon, Mo.; Opera House, Martinsville, III.

The Tivoll Theatre, University City, the
latest addition to the St. Louis Amusement
Company's chain, probably will change its
feature picture twice a week. The manage-
ment was considering five changes a week.

Harry Redmon, owner-manager of the Ma-
jestic Theatre, East St. Louis, headed a dele-
gation to Louisville to see the classic Ken-
tucky Derby on May 17.

William Lorenzo has taken over the Belle-
ville Theatre, Belleville, 111., formerly oper-
ated by Noah Bloomer.

Harry Koplar and William Goldman have
returned from a two weeks' stay In New
York City.

Phil A. Cohn, owner of the Lyric and Ave-
nue theatres in East St. Louis, is one of the
backers of a horse racing association that
plans to build a $1,000,000 race track on the
Collinsvllle road northeast of East St. Louis.
It Is their plan to revive the celebrated St.
Louis Derby and bring the classiest horses
in the country to the track.

Charley Goodnight of De Soto, Mo., has
the honor of flashing the first straw hat of
the season along Picture Row. It was given
a hearty welcome.

Exhibitors seen along Picture Row during
the week were: Ted Yemm and son Earl and
Tom Reed, of Duquoin, 111. ; Walter Thim-
mlg, Duquoin, 111.; Jim Retlly, Alton, 111.;
Frank Lutz, Strand, Mascoutah, 111.; R.
Horsefleld, Liberty Theatre, Union, Mo.; C.
E. Schaefer, who plans to open a 400-seat
house in Bismarck, Mo., within the next few
weeks; E. V. Williams, Bowling Green, Ho.,
and C. Bradley, Red Bud, 111.

HODKINSON RELEASE

May 31, 1924

MOVING PICTURE WORLD

463

To Pay for Election

Poli Pays $1,269,000 for

Paramount's New Releases

A contract involving $1,269,000 between
S. Z. Poli and the Famous Players-Lasky
Corporation has been signed to insure the
booking of the company's 1924-25 pictures
for the houses of the Poli circuit. In the
signing of the contract Mr. Poii was rep-
resented by A. J. Vanni, while the film com-
pany's agents were George J. Shafer, of
Boston, New England district manager, and
John J. Powers, manager of the New Haven,
Conn., exchange. The contracts afftct the
Poli houses in Springfield, Worcester, Meri-
den, New Haven, Waterbury, Bridgeport,
Hartford and other points. The process of
selection — the discussion of value, the study
of public appeal and the elimination of the
mediocre — took Messrs. Vanni, Shafer and
Powers the better part of a month. Resi-
dent managers appear well satisfied over the
pictures that they now can promise their
patrons starting with the August releases.

Boston exhibitors were made to sit up and
take notice by the business done by "The
Thief of Bagdad," which opened at the Co-
lonial Theatre, a legitimate house, on May .V
The picture is credited with having showed
takings of close to $17,000 for twelve per-
formances the first week. The censors have
passed the tilm for Sunday showings and
fourteen shows are being given weekly.

"Last weeks" are the words appearing in
the advertisements for "The Ten Command-
ments," which is at the Tremont Theatre.
"Dorothy Vernon of Haddon Hall" had a
brief stay in Boston at the Park Theatre,
closing on May 18. "Triumph" was shown for
one week at the Fenway and this was fol-
lowed by "Miami." The Fenway starts its
new shows on Saturday. "Men" was under-
lined for the week starting May 18.

Other pictures in Boston the week of May
11 were as follows: Loew's State, "The Break-
ing Point" and "My Man;" Gordon's Scollay
Square Olympia, "Girl Shy;" Gordon's Olym-
pia, "Song of Love" (first run); Boston, "Ali-
mony;" Bowdoin Square, "Powder River" and
"Cameo Kirby;" Loew's Orpheum, "Made-
moiselle Midnight;" Modern and Beacon, "The
Shadow of the East" and "Under the Red
Robe;" Gordon's Capitol, "Cytherea" and "The
White Panther."

Samuel and Nathan E„ Goldstein, heads of
the Goldstein Brothers Amusement Company,
celebrated the eleventh anniversary of their
Broadway Theatre in Springfield the week of
May 11. Extra attractions were presented as
a means of marking the observance.

Reginald V. Tribe, manager of the Em-
pire Theatre in New Bedford, had fifteen
little girls in a dance revue at one of his
shows last week. They were pupils of a
dancing teacher in the city. They made a
creditable showing, much to the benefit of
Manager Tribe's box office.

Victor J. Morris the well-liked and com-
petent manager of Marcus Loew's Orpheum
Theatre in Boston, gave another treat to his
generous clientele the week of May 12 with
the presentation of the Orpheum Minstrel
Frolic. There were 60 Boston boys and girls
in the number. It was presented with the
film, "Mademoiselle Midnight."

William Morin and Ernest Roy, of Shea's
Theatre in Fitchburg, returning to the thea-
tre after it had been closed for the night,
caught a 12-year-old boy rifling the cash
drawer in the box office. A police officer
who searched the boy said that in his pockets
he found bills and coins.

Manager Laurence Stuart of the Fenway
Theatre in Boston provided a stunning back-
drop for the tenor singing "On Miami Shores"
during the showing of "Miami" the week of
May 11. This is but another instance of the
high class method of presentation employed

at the Fenway, under direction of Manager
Stuart.

Announcement has been made of the mar-
riage of Joseph P. Cook, manager of the
Hollis Street Theatre in Boston, to Nancy
Lee, an actress.

Waldron's Casino in Boston has started its
summer policy of a double feature picture
program. It began on May 11 with "Wild
Bill Hickok" and "Poisoned Papadise." Con-
tinuous performances prevail, from 10 a. m.
to 10.30 p. m. A newly installed organ pro-
vides the musical accompaniment.

Lawrence Du Cain, Boston manager, cashed
a check for $10 for Harry Roulstone Sea-
bourne, aged 20, who posed as the son of
Bob Rice, well known theatrical man of
Providence. The youth was arrested on the
charge of larceny by means of worthless
checks. He had had two indorsed by the
teller of a Boston bank.

John W. Hawkins, general manager of the
Allen Theatres in New Bedford, having com-
pleted the second run showings of pictures
that had been presented at the State Thea-
tre, is offering first run features at the Capi-
tol and as added attractions will present
novelties, along the same lines as those that
attracted such wide attention at the State.

The Empire Theatre in Fall River had a
part in the city's observance of Music Week,
May 5-10, when the main and closing event
was held in the theatre on Sunday, the tenth.
More than 2,000 persons crowded into the
Empire. Manager O'Brien graciously con-
sented to the use of his house, thereby mak-
ing the Empire a point of interest in a city-
wide observance.

Charles Shute, who has managed the
Strand Theatre in Holyoke for two years,
has gone to Utica, N. Y., to manage the
State, one of the Goldstein Brothers' thea-
tres.

As a means of expressing his appreciation
of the services and aid of the Strand Thea-
tre, given when police were attempting to
recover the body of a boy drowned in the
Western canal, Thomas R. Atkinson, super-
intendent of police in Lowell, has written a
letter of thanks to Samuel Torgan, direct-
ing manager of the Strand.

Manager Herbert E. Young of the Strand
Theatre in Brockton chased and caught a
19-year-old boy who broke into the thea-
tre. The boy was arraigned in court and
found guilty of the charges brought by
Manager Young.

Manager Luddy of the Empire Theatre in
Whitman recently staged a vaudeville show
made up of amateur talent and among the
acts was a would-be Houdini.

G. M. Solon, who operates a theatre
at Spencer, la., is planning to pay the
entire expense of a city election to de-
termine whether the people are or are
not in favor of Sunday picture shows.
Solon is unique in his determination to
hold an election and to defray the ex-
penses of it out of his own pockets.
The election is not to be binding on the
city council but it is to show them which
way "the wind blows."

Agitation against Sunday shows has
come up so strong in that place that Mr.
Solon has determined upon this plan of
getting the popular sentiment on record.
He believes that the opposition to the
shows comes from an active minority,
and he hopes to show this through the
popular election.

The Southeast

Theatrical and exchange circles in Char-
lotte, N. C, were interested during the past
week: when it became known that Jake
Wells is on a deal by which he will take over
the old Charlotte Auditorium, and by spend-
ing a large amount of money convert it into
a modern, gorgeous and complete theatre.
Wells, at one time the most dominant figure
in theatre circles in the South, has been in
the background until recently, when his
"come-back" was forecasted by the acquisi-
tion of several desirable theatrical proper-
ties.

S. S. Stevenson of Henderson, ST. C, gen-
eral manager of a company promoting a vast
chain of 10-cent picture houses throughout
the Carolinas, was a visitor in Wilmington
during the past week and discussed the
plans of the new company interestingly. He
states that plans are now under way for
soon invading three or four new towns. Mr.
Stevenson has been in the picture game thir-
teen years and is eminently qualified to carry
through even the large and ambitions plans
he has now undertaken.

Major H. S. Cole has taken over the R. & R.
American and R. & R. Lyric, Bonham, Texas,
and will move his residence there.

Mart Cole has opened the Dreamland The-
atre, Rosenberry, Texas, to run three days
a week.

The M. P. T. O. of Virginia will hold its
annual convention at the Arlington Hotel,
Richmond, Va., May 20 and 21.

St. Pauls, N. C, will very soon have a
modern picture theatre. It is now being
built by a local business man.

Charles A. Somma and Walter J. Coulter,
operators of the Bluebird Theatre, Richmond,
Va., will erect a new $70,000 house at Brook-
land Park Boulevard and Hanes avenue, on
the North Side, to be ready by September 1.

Prints in All Exchanges — Now Playing

464

MOVING PICTURE WORLD

May 31, 1924

Scenes from Pathe's "Before Taking,'" a one-reel comedy co-featuring Earl Mohan and Billy Engle. Produced by Hal Roach

Albany Showmen Prepare to

Fight Traveling Carnivals

Traveling carnivals already have begun to
appear in this section much to the disgust
of exhibitors. With the three cities of Al-
bany, Troy and Schenectady but ten or
fifteen miles apart, and with Watervliet,
Cohoes and other nearby places offering an-
other week or two to the carnivals, it is
comparatively easy for one of these travel-
ing companies to spend a month or two in
this immediate section with a resultant loss
to picture theatres that probably runs into
the thousands of dollars. The first carnival
of the season appeared in Watervliet the
past week, and George Tetrault, owner of
the Grand Theatre, decided to close rather
than face a loss. Mr. Tetrault has been
running seven days a week but closed to
four days. However, it rained throughout
the week and those who probably would
have gone to the carnival with fair weather,
found themselves facing a darkened theatre.
Exhibitors in this section have discussed
the situation and may call a meeting for
some action to protect their interests.

purchased the Savoy Theatre in Northfield.
Vt. The house was built about three years
ago and seats 750. Mr. Perry already is in
Northfield, where he will remain until cer-
tain alterations and changes have been made.
Messrs. Perry and Smith are planning to buy
about six theatres and form a circuit.

Earl Kelly of Millbrook has opened a cozy
little theatre in Dover Plains.

Mrs. Elmer Crowninshield now is doing
the booking as well as the buying for the
Bijou in Troy, owned by her husband. And
'tis whispered bhat she is driving a better
bargain than Elmer himself.

Musicians at the Strand, State and Albany
theatres In Schenectady may lose their jobs
this summer. A plan to cut out the orches-
tras at these three houses in being: dis-
cussed, and in fact the men have been given
a two weeks' notice. At the State six musi-
cians are now employed, while the Strand
uses five and the Albnny four. All three
houses are equipped with organs.

Bill Shirley, manager of the State Thea-
tre in Schnectady, has completely changed his
mind in regard to cut flowers In the lobby
of his house being extravagent. When Mm
Shirley first suggested flowers for the lobby.
Friend Husband would not hear of the prop-
osition for a moment. Dut Sirs. Shirley per-
sisted, and so many pleasing compliments
have reached Mr. Shirley that he is thor-
oughly convinced as to their value. At first,
patrons were inclined to take a flower now
and then, but this practice has fortunately
fallen olV.

The Central Park Theatre in Albany, re-
cently opened by Gilmore and Austin of
Syracuse, has once more closed.

Joe Braff, running the Hudson Theatre in
Watervliet, has built a side stairway to his
house in order to provide an extra exit de-
mand.

A. T. Mallory, who runs the Star In Cor-
inth, dropped into town last week for the
first time in several months.

When the New York state bonus money
Is paid, Herman Vineberg, manager of the
Mark Strand in Albany, will pocket a nice
little sum. But Mr. Vineberg is entitled to it,
serving as he did with distinction in three
of the biggest battles after America entered
the conflict.

Fred Perry, owner of the Strand in Water-
town, and Benjamin Smith of Montreal have

Visitors in town last week Included J. B.
Hart of Bennington, Vt., and R. J. Henry of
Plattsburg, owner of the Clinton Theatre
In that city.

Prints in All Exchanges — Now Playing
4LBEUT L. CUfY presents

imivmm

/Ai

HfS VWKW Sf IF

hIS FIRST F/VE. #e£L COMED/

(courtesy E.W HA/MMONS)
fr HODKLNSON RELEASE

Guy Graves of Yonkers, well known In
Schenectady, will spend his week ends at
Like George. Mrs. Graves was up from
Yonkers last week to secure a cottage for the
season. Mr. Graves is managing six theatres
in Yonkers.

Claude Fish of the American Theatre,

Schenectady, is reported to have added about

$2,500 to his bank roll recently by having
won a pool.

C. H. Moyer has reopened the Richmond
Theatre in Herkimer, a house once run by
that veteran, "Pop" Linton, who now is
selling automobiles for a living.

Roy Shaul, who runs a well known thea-
tre in Richfield Springs, which bears his
name, is back on the job following an op-
eration.

Buffalo

Edwin O. Weinberg, former manager of
the Elmwood and Mark-Strand in Buffalo
and the State in Schenectady, has been ap-
pointed manager of the Olympic Theatre,
the Universal house in the Queen City of
the Lakes. Mr. Weinberg recently returned
from London where he managed a Univer-
sal house. He succeeds at the theatre,
George E. Williams, whose untiring and live-
wire methods put the Olympic on its feet.
Mr. Williams has not announced his plans
for the future but is considering several
propositions.

r. H. Thomas, manager of the Gem Thea-
tre in Rath, N. V., has given up his business
because he cannot compete with the shows
put on by the State Soldiers* Home In that
city at 10 cents and with no overhead ex-
pense. He has been operating the Gem in
limit for a good many years.

So successful were the runs of "The White
Sister" and "Scaramouche" at the Lumberg-
Theatre in Niagara Falls that Manager Atlas
journeyed to Buffalo the other day to ar-
range for return showing of both produc-
tions.

J. Troy, former Hudson, N. Y., exhibitor,
has arrived in Buffalo to take over the Wal-
den and Art Theatres, two East Side com-
munity houses.

The Loco Theatre in South Buffalo, for-
merly controlled by the Border Amusement
Company, has been acquired by J. Warda,
who opened the house last Sunday under
the name of the Cazenovia and with "Let
No Man Put Asunder" as the attraction.

Joseph Schuchert, Jr., manager of the Co-
lonial, has installed a summer stock com-
pany as an added attraction at his popular

Genesee street house.

Manager Vincent R. McFaul of Shea's
Hippodrome and Mrs. McFaul took Mabel
Normand on a motor tour of Niagara Falls
last Friday. It was Mabel's first view of the
great cataract. Miss Normand attracted large
audiences to the Hipp during her week of
personal appearances in connection with the
showing of "The Extra Girl."

May 31, 1924

MOVING PICTURE WORLD

465

Equipment Dealers May Meet
With M. P. T. O. of New York

A week before the M. P. T. 0. of New
York is scheduled to have its annual con-
vention at Buffalo on July 7 to 11 inclusive,
the Motion Picture Theatre Equipment
Dealers are planning to have their yearly
meet at Cleveland. Willi"*Ti Brandt, head
of the exhibitor unit, is negotiating with the
equipment president so that the anniversary
celebrations of both organizations may be
merged. If he is successful the united con-
ventions will observe the event at Buffalo
with an exposition. This will give many ex-
hibitors an opportunity to become ac-
quainted with all of the industry's latest
mechanical devices. The equipment dealers
will also find such an occasion an opportune
one to build up their acquaintanceship with
the New York exhibitors, many of whom are
rated as big customers.

On the night of May 19 a reel of film be-
came Ignited in the projection booth of the
Newkirk Theatre, Brooklyn, N. Y. Little
damage was done except to the film. The
several hundred people in the house at the
time were unaware of the tiny blaze, it Is
reported, so quickly did the projectionists
extinguish It.

H. H. Thomas, manager of Merit Ex-
change, has launched a sales drive in the
absence of I. E. Chadwick. As a special
inducement Thomas offers a bonus to the
most enterprising of the salesmen. Miss
Etta Segall, booker, reports that "Days of
'49," "Gambling Wives" and "Floodgates"
are doing a big business. Comedies of Eddie
Lyons, Bobby Dunn and Billy West also are
toeing the mark, she reports.

I. E. Chadwick, president of Chadwick
Pictures, left for the West Coast this week
to arrange for the production of a five-reel
feature by Larry Semon.

Capital Film Exchange has closed for New
York and Northern New Jersey rights to
"The Lure of the Yukon," ready for summer
release. This summer attraction features
Eva Novak and Spottiswoode Aiken. It Is
a snow picture with 10,000 reindeer and
2,000 wolf dogs.

John Iris of the Iris Film Exchange is
back at his desk. His absence of a week
was caused by an attack of the "flu." He
hoped for quick recuperation in view of the
fact that his "Rapid Transit," a novel short
reeler, is enjoying a successful run over the
Loew metropolitan circuit.

The regular meeting of the Theatre Own-
ers Chamber of Commerce was replaced this
week by a special session of the board of
directors. Members will congregate next
week for the first time in their new quar-
ters in the Times Buildings By that time
the spacious and lavishly decorated assem-
bly room will have been fully arranged.
Chairman Charles O'Reilly is especially
proud of his new private office, the panels
of which are stained old English walnut,
members are speculating as to whether
Charlie will make use of the cigar humidor,
placed in a conspicuous section of the room,
to house his private brand of Havana per-
fectos.

Harry Gans, formerly with the Big "U"
exchange for the New Jersey territory, now
is under the Renown banner, covering Long
Island and up-state. In this job he succeeds
Jerry Wilson, whose latest assignment is
the Brooklyn zone. Charles Gould, formerly
with the F. B. O. local sales force, is going
over the New York trail for Renown.

Landing in New York City from the S. S.
Olympic this week were H. Duell, returning
from Italy, where he supervised production
of "Romola;" Jake Wilk, who spent much
time of late in Paris, and Alice Joyce, who
starred in "The Passionate Adventurer,"
made in Londor for Selznick.

Kerman Film Exchange is expanding Its
sales force. There are three new men.
Kerman next week will make an announce-
ment of fourteen big specials which the ex-
change will handle.

Two men have been added to the sales
force of the Hepworth Exchange. They are
Bud Johnson, who will cover Brooklyn, and
George A. Ross, who has been assigned to
New York. Hepworth has closed a deal with
Iris to handle their short stuff, it is an-
nounced. »

Pittsburgh

H. B. Dygert, for several weeks connected
with the publicity department of the Row-
land and Clark Theatres, and brother to
Warren B. Dygert, editor of the R. & C.
Film Forecast, on May 12 took up his new
duties as manager of the State Theatre in
downtown Pittsburgh, one of the most im-
portant links in this popular theatre chain.

Although the new manager claims Pitts-
burgh as his home town, he has lived in
California the past several years, where he
was connected with the production end of
the picture business. Just before his return
to this city he was chief planner and as-
sistant superintendent at the United Studios,
having among his duties planned and exe-
cuted many of the biggest "sets" seen in re-
cent film productions. He's a live-wire in
every sense of the word, and there is no
doubt but what he will make a big success
of his new endeavors.

Bert Wild, formerly assistant manager at
the State, who has been ill for some time,
has recovered and reported May 12 to of-
ficiate under the new manager.

A new business enterprise, owned by two
Spencer, W. Va„ young men, will be put Into
operation within the next few weeks by
Virgil Bell and Bayard Wolfe, who have
purchased the necessary equipment and will
operate a rural picture show. The new busi-
ness will be known as the Rural Auto Show
and will operate in a weekly circnit in Roane
and adjoining counties.

Saul, Meyer and Bear Rablnovitz have had
plans drawr for a new picture theatre build-
ing which they will erect on a lot they re-
cently purchased in Chester street, Weirton,
W. Va.

Floyd Bros., owners and managers of the
Family Theatre, Follansbee, W. Va., are
planning the erection of a fine new theatre
building for the town. While no definite ar-
rangements have been made, It is under-
stood that at lodst $20,000 will be put into
the venture.

Barth Dattola, owner of the Alhambra
Theatre, New Kensington, came to town re-

Newark
Live Wires

CAPITAL FILM EXCHANGE

729 Seventh Ave. New York

Phone Bryant 9074
A DOROTHY REVIER

^ and WILLIAM FAIRBANKS

4 REX (SNOWY) BAKER and
BOOMERANG, THE WONDER HORSE

HAROLD RODNER

1600 BROADWAY

"Features in everything but length."

Cartoons Screen Snapshots

"Out of the Inkwell" and

"Felix the Cat" a five-reel feature,

"Funny Face" "BILL"

HEPWORTH

NEW YORK EXCHANGE
729 Seventh Avenue New York

NOW BOOKING

"LILY OF THE ALLEY"

A 6 REEL FEATURE

KERMAN

729 Seventh Ave.

FILMS, Inc.

New York

Distributing sure-fire hits.

NOW "AFrES.f^,DAYS"

Mosee and The Ten Commandment*
BOOKING T«n Mix in "Pais In Blue"

cently In his new car. It's a Haynes
brougham, equipped with balloon tires, and
certainly a beauty.

Miss Sarah Wolk is the cashier at the Lin-
coln Square Theatre in Hast Liberty, and
Manager Soltz says that she's a real enthu-
siast and is doing her share in putting the
house "over the top." Always a "lemon,*
the new owners are confident that they are
turning it into a money-maker. A large
electric sign has been ordered to grace the
front of the house.

Nick Anas, well-known exhibitor of Wells-
burg, W. Va., was in town and completed
his bookings for his theatre up to Septem-
ber l. Nick is going to New York for a
two weeks' vacation and expects to leave
late this week. He stated that his new
Weirton house will be ready for opening
early in the fall.

Walter Silverberg was a visitor from
Wellsburg, W. Va. From here he will go
to New York.

Prints in All Exchanges — Now Playing

fames tfjrkwood ~

^TMNDERING

HUSBANDS

Supported b\j MARGARET LIVINGSTON

r HODKINSON RELEASE

STRAIGHTfrom ite SHOJLDER REPORT

A Department for. The Information of exhibitors

EDITED BY A. VAN BUREN POWELL

Associated Exhibitors

COURTSHIP OP MYLES STAIVDISH. (9

reels). Star, Charles Ray. Had no drawing
power whatever. Some liked it. Personally
I did not. Several walked out on me. Moral
tone good and it is suitable for Sunday. Had
poor attendance. Draw largely agricultural
class in town of 1,200. Admission 10-25. L.
M. Zug, Rialto Theatre (380 seats), Jerome,
Idaho.

TEA WITH A KICK. (5,950 feet). Star
cast. Extra good program picture. Plenty
of fine clothes and good little story with
enough punch to keep them interested.
Moral tone good but it is not suitable for
Sunday. Had above average attendance.
Draw all classes in town of 4,000. Admission
10-20. George L Sallerwhite, Empress Thea-
tre (350 seats), Webb City, Missouri.

F. B. O.

NORTH OF NEVADA. (5,000 feet). Star,
Fred Thompson. When this star has been
sold the public, he will compete with Tom
Mix or any of the old riding boys. Moral
tone good and it is suitable for Sunday.
Had fair attendance. Draw laborers in town
of 5,000. Admission 10-20-30, 5-15. T. W.
Young, Jr., Frances Theatre (341 seats),
Dyersburg, Tennessee.

PHANTOM JUSTICE. (6,238 feet). Star
cast. A first-class crook drama and has lots
of action and all good actors in it. Had good
attendance. Draw working class in city of
13,500. Admission 10-20. Favorite Theatre
(187 seats), Piqua, Ohio.

STORMSWEPT. (5,000 feet). Star cast.
Nothing to it but its exceptional shots of
the turbulent and treacherous sea. Cast not
well chosen. F. B. O. has lots of better ones.
Moral tone not extra and it is not suitable
for Sunday. Had fair attendance. Draw
rural and small town class in town of 286.
Admission 10-25. R. K. Russell, Legion The-
atre (136 seats), Cushing, Iowa.

THELMA. (6,000 feet). Star, Eva Novak.
The picture is good if you can get a good
print There was a few feet gone off the
end of the last reel that spoiled the picture.
F. B. O. have some awful prints. Moral tone
good and it is suitable for Sunday. Had
small attendance. Draw general class in
town of 3,600. Admission 10-20. William
A. Clark, Sr., Castle Theatre (400 seats), Ha-
vana, Illinois.

WESTBOUND LIMITED. (5,100 feet). Star,
Ralph Lewis. A real hit with lovers of
melodrama. Pleased unusually well and reg-
istered a fair draw at the gate. Moral tone
okay and it is suitable for Sunday. Had
good attendance. Draw laboring class in

These dependable tip» come from ex-
hibitors who tell the truth about pic-
tures to help you book your program
intelligently. "It is my utmost desire to
serve my fellow man," is their motto.

Use the tips; follow the advice of ex-
hibitors who agree with your experience
on pictures you both have run.

Send tips to help others. This is your
department, run for you and maintained
by your good-will.

A monthly Index of reports appears
in the last issue of each month, cumula-
tive from January to June and from
July to December.

city of 14,000. Admission 10-25. E. W. Col-
lins, Liberty Theatre (500 seats), Jonesboro,

Arkansas.

First National

ONE CLEAR CALL. (7,450 feet). Star,
Milton Sills. Wonderful picture with a fine
cast. Business poor. Worst snowstorm of
the year kept crowd away. The film was
in good condition. Moral tone good and it
is suitable for Sunday. Had poor attend-
ance. E. D. Muchow, Hub Theatre, Gaylord,
Minnesota.

ONE CLEAR CALL. (7,450 feet). Star
cast. A fairly good picture although an old
one. No comments either way from my pa-
trons. Moral tone okay and it is suitable
for Sunday. Had fair attendance. Draw
town and country class in town of 900. Ad-
mission 10-30. Charles L. Not, Opera House,
Sutherland, Iowa,

PAINTED PEOPLE. (5,700 feet). Star,
Colleen Moore. Story improbable and silly
in spots. Miss Moore excellent, but not as
good as in "Flaming Youth." However, she
certainly is a "comer." Moral tone good and
it is suitable for Sunday. Had good attend-
ance. Guy L Van Debergh, "Victoria The-
atre, Los Angeles, California.

PAINTED PEOPLE. (5,700 feet). Star,
Colleen Moore. A crackerjack. Better than
"Flaming Youth." Knocked them for a row
of buttons. Play it and boost it for it is
great. Town of 7,000. Admission 10-20. Ned
Pedigo, Pollard Theatre (800 seats), Guth-
rie, Oklahoma.

PONJOUA. (7 reels). Star cast. Very
good picture. Pleased largest part of the
patrons. Draw family class in city of 17,-

Prints in All Exchanges — Now Playing

^ Betty

Qompson

MIAMI

Stor, by JOHN LYNCH
ao Alan Crosbmd Production
Produced by TILFORD CINEMA CORPORATION

HODKJNSON
v R.ELEASE ,

000. J. M. Blanchard, Strand Theatre, Sun-
bury, Pennsylvania.

PONJOLA. (7 reels). Star, Anna Q. Nils-
son. I think too deep for small town. It
went flat here because for two nights we
had three opposition fairs and two dances.
We paid more money than the picture was
worth. Moral tone okay and it is suitable
for Sunday. All who saw it spoke highly.
If you can buy It right, book it at once.
John E. Panora, Winsted Opera House, Win-
sted, Connecticut.

POTASH AND PERLMUTTER. (7,700 feet).
Star cast. The majority liked this immense-
ly and said so. A few didn't appreciate its
Jewish characterizations but you find dumb-
bells all over. It's a wonderful picture that
only morons can't appreciate. City of 110,-
000. Admission 10-20. Al C. Werner, Royal
Theatre, Reading, Pennsylvania.

SKIN DEEP. (6,500 feet). Star, Milton
Sills. One patron on the way out said, "Next
to 'Monte Cristo' this is the best picture
you have ever shown." Not a single kick.
This picture should be shown in every town
in the nation. All ex-soldiers raved over
this one. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw
mixed class in town of 1,000. Admission 10-
25, regular 15-35. H. H. Hedberg, Amuse-U
Theatre, Melville, Louisiana.

SKIN DEEP. (6.500 feet). Star, Milton
Sills. All wool and a yard wide. Paid for
silk, got silk. Pleased one hundred per cent,
of the audience and helped lift the mortgage
on the homestead. Buy it, boost it, and
look for more like it. Moral tone okay and
it is suitable for Sunday. Had big attend-
ance. Draw all classes in city of 100,000.
Admission ten cents any time. Art Phillips,
Cozy Theatre, Tulsa, Oklahoma.

SONG OF LOVE. (8.000 feet). Star, Norma
Talmadge. Fine picture. Good acting and
photography. A new Norma is seen in the
desert dancing girl, for whose kiss men
battled to death. William Noble, Rialto
Theatre, Oklahoma City, Oklahoma.

SONG OF LOVE. (8,000 feet). Star cast.
A very good picture with Norma Talmadge
as the star, which guarantees it to be a
good picture, and it was. William Noble,
Folly Theatre, Oklahoma City, Oklahoma.

THUNDERGATE. (6,505 feet). Star cast.
Rotten son of a gun. An oriental conglom-
eration of nothing that they force you to
pay for. Terrible. Moral tone punk and it
is not suitable for Sunday or any other day.
Attendance very good. Town of 7,000. Ad-
mission 10-20. Ned Pedigo, Pollard Theatre
(800 seats), Guthrie, Oklahoma.

TWENTY-ONE. (6,560 feet). Star, Rich-
ard Barthelmess. Entertainment. Just a
good program picture. Will please average
audience. Moral tone good. Had good at-
tendance. Draw small town and country
class in town of 2,000. Admission 10-25.
Wallis Brothers, Isis Theatre (250 seats).
Russell, Kansas.

TWENTY-ONE. (6,560 feet). Star, Rich-
ard Barthelmess. By far the poorest picture
we have shown of Dick. It is silly. Too
bad to spoil a good star by putting him in
a joke like this one. Not suitable for Sun-
day. Had good attendance. Town of 7,000.
Admission 10-20. Ned Pedigo, Pollard The-
atre (800 seats), Guthrie, Oklahoma.

VOICE FROM THE MINARET. (6,685
feet). Star, Norma Talmadge. The star's
work is great but the picture is not so good
as her former efforts; too much film rent.
We lost money. Moral tone good and It is
suitable for Sunday. Had fair attendance.
Draw small town and rural class In town
of 800. Admission 10-25. G. W. Kendall,
Coggon Opera House (500 seats), Coggon.
Iowa.

May 31, 1924

MOVING PICTURE WORLD

467

Fox

MAN WHO WON. (5,500 feet). Star, Dus-
tin Farnum. Fair program picture. Nothing
extra. Had poor attendance. Draw mixed
class in town of 2,000. Admission 10-25. J.
W. Griffin, Scotland Theatre (500 seats),
Laurinburg, North Carolina.

MILES A MINUTE ROMEO. (4,800 feet).
Star, Tom Mix. Better than the usual Mix
pictures recently released. Better leave him
out of the soup and fish and keep his two
pearl handles on his side. It may be suit-
able for Sunday. Had good attendance.
Draw college class in town of 6,000. Admis-
sion 10-25-35. Jean Dagle, Barth Theatre
(835 seats), Carbondale, Illinois.

NORTH OF HUDSON BAY. (6 reels). Star,
Tom Mix. Bought as a special but not half
as good as his regular program pictures.
Moral tone good and it is suitable for Sun-
day. Had excellent attendance. W. E. Green-
wood, New Star Theatre (471 seats), Union
City, Pennsylvania.

NOT A DRUM WAS HEARD. (4,823 feet).
Star, Charles Jones. My audience pleased
one hundred per cent. Best western Jones
ever made. Not a shoot 'em up but a good
wholesome picture. Moral tone excellent and
it is suitable for Sunday. Had big attend-
ance. Draw all classes in town of 4,000.
Admission 10-20. George L. Satterwhite,
Empress Theatre (350 seats), Webb City,
Missouri.

OATHBOUND. (4,468 feet). Star Dustin
Farnum. Seemed to please but personally
considered it jerky. A sea story with yachts,
motor-boats and a hydroplane. Moral tone
good. Had poor attendance. Draw Ameri-
cans and Cubans. Admissions 20-40. Fausto
Theatre (200 seats), Santa Fe, Isle of Pines,
West Indies.

RAGGED HEIRESS. (4,888 feet). Star,
Shirley Mason. A pretty little program fea-
ture. Shirley Mason wins the people and
makes up for the rather overworked plot.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw Pennsyl-
vania Dutch class in town of 1,401. Admis-
sion 10-22. Reginald Heffrich, Northampton
St. Theatre (224 seats), Bath, Pennsylvania.

ST. ELMO. (6 reels). Star, John Gilbert.
Did a wonderful business on this one and
everybody seemed well satisfied with it.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in town of 4,200. Admission 10-25-30. W. E.
Greenwood, New Star Theatre (471 seats).
Union City, Pennsylvania.

ST. ELMO. (6 reels). Star cast. My people
could not see this one. Few of older patrons
came because they had read the book years
ago but said poor picture. Had poor at-
tendance. Draw family class in city of 17,-
000. J. M. Blanchard, Strand Theatre, Sun-
bury, Pennsylvania.

ST. ELMO. (6 reels). Star, John Gilbert.
Drew on its title, but picture not up to
expectation. Paid much too high a rental
for it. A good story program picture but
decidedly out of the so-called "special" class.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in town of 3,500. Admission 10-28. S. Spicer,
Miami Theatre (450 seats), Franklin, Ohio.

SILENT COMMAND. Star cast. I did not
see this one, but the people said it was
good. Worst print from Fox In two years,
but I examined it before running and elim-
inated most of splices. Had two stops. Moral
tone good and it is suitable for Sunday.
Had good attendance. Draw working class
in town of 2,800. Admission 15-25, 20-30.
David W. Strayer, Mt. Joy Tjheatre (250
seats), Mt. Joy, Pennsylvania.

SIX CYLINDER LOVE. (7 reels). Star,
Ernest Truex. Just an ordinary program pic-
ture that failed to please here. Used all
kinds of advertising. Moral tone okay and it
is suitable for Sunday. Had fair attendance.
Draw all classes in town of 4,200. Admission
10-15-25-30. W. E. Greenwood, New Star
Theatre (471 seats), Union City, Pennsyl-
vania.

WHEN ODDS ARE EVEN. (4,284 feet).
Star, William Russell. Just a program pic-
ture. Pleased about five per cent of people.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw town

Between Ourselves

A get-together place where
we can talk things over

Say, folks —

About the Index.

You know Straight From the
Shoulder Index to Reports comes
out in this issue. It is published
every month-end issue. The next
one, in June, will contain index
for the months from January to
June.

What I want is this —

If the Index came out EVERY
TWO MONTHS, it would give
that much more room for reports.

It's your department — you have
the say. Is the Index necessary to
you every month — would it not be
up-to-date enough if printed every
two months?

Write your ideas to me. I want
to make this department just as
useful as I can. YOU WANT IT
THAT WAY.

YOU HAVE TO TELL ME
WHAT YOU WANT BEFORE
IT CAN BE ARRANGED.

Let me know your ideas about
the Index to Reports.— VAN.

class and rice farmers in town of 450. Ad-
mission 10-25, 15-35. A. F. Thomas, Pastime
Theatre (250 seats), Almyra, Arkansas.

Goldwyn

IN THE PALACE OF THE KING. (9,000
feet). Star, Blanche Sweet. The most lavish
production of the year as the producer calls
it but there is little more. Most of the
people liked it and it drew a bigger crowd
the second night than the first. Lighting was
good. Picture had continuity. Fine. Suit-
able for Sunday. Had good attendance.
Draw Pennsylvania Dutch class in town of
1,401. Admission 10-22. Reginald Heffrich,
Northampton St. Theatre (224 seats), Bath,
Pennsylvania.

IN THE PALACE OF THE KINGu (9,000
feet). Star cast. This one is a lemon for a
small town exhibitor who has not a first
class audience; however, I got by with it
after spending an enormous sum for adver-
tising. Don't pay much for it and you will
probably get by. Had good attendance the
first night, very poor the second. Draw

good class in town of 2,000. Admission 10-
30. H. W. Rible, Mayfield Theatre, May-
field, California.

LITTLE OLD NEW VORK. (10 reels).

Star, Marion Davies. Best I've seen her in.
Patrons well pleased. Moral tone good and
it is suitable for Sunday. Had fair attend-
ance. Draw high class. Admission 20-30-40.
Louis Elmwood Theatre (1,600 seats), Buffalo.
New York.

LITTLE OLD NEW YORK. (10,000 feet).
Star. Marion Davies. The best picture this
month was one hundred per cent, enter-
tainment. Acting of Miss Davies away above
par. Direction great, photography good.
Eleven reels but does not drag. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw best class in the
world from the U. S. Veterans Hospital No.
55, veterans of the World War. Admission
10-40. Adolph Schutz, Fort Bayard Theatre
(300 seats), Fort Bayard, New Mexico.

LOVE PIKER. (6,237 feet). Star, Anita
Stewart. All who saw it were unanimous
in saying that it is one of Miss Stewart's
best. Good little story and was well directed
throughout. Not a special except in price,
but can be classed as an excellent pro-
gram picture. Moral tone good and it is
suitable for Sunday. Had fair attendance.
Draw mixed class in town of 1,000. Admission
10-25, regular, 15-35, special. H. H. Hed-
berg, Amuse-U Theatre, Melville, Louisiana.

Hodkinson

NIGHT HAWK. Star, Harry Carey. "Night
Hawk" took well. Rialto Theatre, Walsen-
berg, Colorado.

NIGHT HAWK. Star, Harry Carey. This
was a very good picture. A little better
than the usual Carey's. Carey is a good star
here. Draw middle and lower class in city
of 50,000. Admission fifteen cents. J. H.
Snyder, Scenic Theatre, York, Pennsylvania.

RADIO MANIA. (5,400 feet). Star cast.
Brother exhibitors, stay away from this one.
If they would pay you for running it you
would be money out. I don't see why they
ruined six thousand feet of film. Had fair
attendance. Draw working class in city of
14.000. Admission 10-20. G. M. Bertling, Fa-
vorite Theatre (187 seats), Piqua, Ohio.

WHILE PARIS SLEEPS, (4,850 feet).
Star, Lon Chaney. Way below Chaney's
standard. Did not please our patrons and
failed to draw. Would call this about a
fifty per cent, picture. Moral tone doubtful
and it is not suitable for Sunday. Had small
attendance. Draw neighborhood class in
city of 80,000. Admission 10-15. M. F.
Meade, Olive Theatre (450 seats), St. Joseph,
Missouri.

Metro

EAGLE'S FEATHER. (6,500 feet). Star,
Mary Alden. Not a special but above the
average as a program western. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw all classes in city
of 11,000. Walter Walker, Avalon Theatre
(1,450 seats), Grand Junction, Colorado.

ETERNAL STRUGGLE, (7,374 feet). Star
cast. One of the best pictures you most

Prints in All Exchanges — Now Playing

<Doro% Afadiaitlj*

WHAT SHALL I DO

A Frank Woods Production

/-wWtf JOHN HARRON LOUISE DRESSER
/ yj ""d WILLIAM V. MONG

/ Directed by JOHN G. ADOLFI

W HODKINSON RELEASE

468

MOVING PICTURE WORLD

May 31, 1924

ever ran. Very fine indeed. Metro has a
splendid bunch of features. Moral tone ex-
cellent and it Is suitable for Sunday. Had big
attendance. Town of 7,000. Admission 10-20.
Ned Pedigo, Pollard Theatre (800 seats),
Guthrie, Oklahoma.

FASCINATION* (7,940 feet). Star, Mae
Murray. Failed to please. Bad print and old.
Advertised heavy and fooled my patrons.
Moral tone fair but it is not suitable for
Sunday. Had good attendance. Draw town
class and rice farmers in town of 450. Admis-
sion 10-25, 15-35. A. F. Thomas, Pastime
Theatre (250 seats), Almyra, Arkansas.

FASHION ROW. (7,300 feet). Star, Mae
Murray. Patrons spoke very well of this
picture. Said it is the best she has made,
in a long time. Did not see it myself. Had
poor attendance. Draw all classes in town
of 4,200. Admission 10-15-25-30. W. E.
Greenwood, New Star Theatre (471 seats),
Union City, Pennsylvania.

FASHION ROW. (7,300 feet). Star, Mae
Murray. Just a Mae Murray picture. A little
long and tiresome. She is a flop here. Al-
ways was. We just can't see her. Draw
mixed class in town of 8,000. Admission 10-
30. Ned Pedigo, Pollard Theatre (800 seats),
Guthrie, Oklahoma.

FASHION ROW. (7,300 feet). Star, Mae
Murray. If they like Murray they will like
this. No different from rest of her pictures.
Had poor attendance. Draw family class In
city of 17,000. J. M. Blanchard, Strand Thea-
tre (800 seats), Sunbury, Pennsylvania.

FRENCH DOLL, (7,028 feet). Star. Mae
Murray. Mae Murray overdoes her part.
Stupid story. The star is tiresome and very
amateurish In her acting. Patrons didn't like
the picture. Have two more Murray pic-
tures. Sorry I booked them. Willi not sign
this star again. Moral tone good and it is
suitable for Sunday. Had poor attendance.
Draw farmers and merchants, in town of 1,-
650. Mrs. J. B. Travelle, Elite Theatre,
Placerville, California.

HELD TO ANSWER (5,610 feet). Star cast.
The least said about this one the better. Pro-
ducers should not waste valuable film on
such flimsy vehicles. Attendance terrible.
Draw best class. Al. Hamilton, Rlalto Thea-
tre, South Northwalk, Connecticut.

IN SEARCH OF A THRILL. (5,500 feet).
Star, Viola Dana. Good audience picture that
will please ninety per cent, of the folks. All
okay for any place. Moral tone good and It
Is suitable for Sunday. Had good attendance.
Draw mixed class in town of 8,000. Ad-
mission 10-30. Ned Pedigo, Pollard Theatre
(800 seats), Guthrie, Oklahoma.

PEG O' MY heart. (7,900 feet). Star.
Laurette Taylor. Very good and well acted
comedy was well liked by my people. Film
old but in good condition. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw small town and farmer class.
Admission 10-20-30. H. W. Batchelder, Gait
Theatre (175 seats), Gait, California.

PLEASURE MAD„ (7,547 feet). Star cast.
Just another "Jazz Age" picture that audi-
ences have been fed up on of late. Print
in terrible condition and business the same
after seeing picture. I don't blame them
for not coming in. Draw best class. Al. Ham-

VIOLA DANA
As she appears in a scene from "Revelation,"
a big Metro production.

ilton, Rialto Theatre, South Norwalk, Con-
necticut.

SCARAMOUCHE. (9,600 feet). Star, Ramon
Navarro. Very good picture, but we lost
money because our town doesn't like big
pictures. Small towns, be careful in book-
ing this picture and don't pay very much
for it. John E. Panora, Winsted, Opera
House, Winsted, Connecticut.

SCARAMOUCHE. (9,600 feet). Star, Ramon
Navarro. Very good business at advance
prices three days. Draw family class in
city of 17,000. J. M. Blanchard, Strand Thea-
tre (800 seats), Sunbury, Pennsylvania.

SHOOTING OF DAN McGREW. (6,318 feet).
Star cast. One of the best this year from
every angle. Should please any audience.
Moral tone good. Had good attendance. Draw
small town class in town of 6,000. Admis-
sion 10-30. L. O. Davis, Virginia Theatre (600
seats), Hazard, Kentucky.

SOCIAL CODE. (5 reels). Star, Viola Dana.
Suitable for program use only. Moral tone
okay. Had bum attendance. Draw railroad
class in town of 2,700. Admission 10-25, 16-
30. Wilcox and Witt, Strand Theatre, Irvine,
Kentucky.

SOUL OF THE BEAST. (5,300 feet). Star,
Madge Bellamy. Just a fair program pic-
ture with a clever elephant in it, which
helped to put it over. Was especially liked
by the children. City of 110,000. Admission
10-20. Al. C. Werner, Royal Theatre, Reading,
Pennsylvania.

THREE AGES. (5,500 feet). Star, Buster
Keaton. An original and excellent feature
comedy. While Buster is not a drawing
card in our house, he made many new
friends in this one. Moral tone excellent and

Released May 18, 1924 — Now Booking

">J\ HUNT
STROMBERG-

PRODUCWN

it is suitable for Sunday. Attendance, above
average. Draw neighborhood class In city of
80,000. Admission 10-15. M. F. Meade, Olive
Theatre (450 seats), St. Joseph, Missouri.

THREE AGES. (5,500 feet). Star, Buster
Keaton. Not as good as "Hospitality." Better
use as program picture. Moral tone okay
and it is suitable for Sunday. Had good at-
tendance. Draw railroad class in town of
3,500. Admission 10-25, 15-30. Wilcox and
Witt, Strand Theatre, Irvin, Kentucky.

TURN TO THE RIGHT. (8 reels). Star
cast. Dandy picture, good print, good house.
What more can a fellow ask for. Moral tone
good and it Is suitable for Sunday. Had good
attendance. Draw town class In town of 400.
Admission 10-25. O. D. Freer, Lyric Theatre
(175 seats), Blnford, North Dakota.

WHITE SISTER (10.400 feet). Star, Lillian
Gish. Very good business three days at ad-
vanced prices. Draw family class In city
of 17,000. J. M. Blanchard, Strand Theatre
(800 seats), Sunbury, Pennsylvania.

WHITE SISTER. (10,400 feet). Star. Lillian
Gish. Fourteen reels of good acting and
fine photography. She acted her best In this
picture. The finest picture with tragic end-
ing. We paid so much for the picture with
special advertising and special music that
we just broke even. Very good picture for
Catholic town. John E. Panora, Winsted
Opera House, Winsted, Connecticut.

WHITE SISTER. (10,400 feet). Star, Lillian
Gish. It is wonderful. Up to every expecta-
tion. A really great picture, of the highest
type yet appeals to all classes. Moral tone
superb and it is suitable for Sunday. Had
good attendance. Draw all classes In city
of 11,000. Walter Walker, Avalon Theatre
(1,400 seats), Grand Junction, Colorado.

WIFE'S ROMANCE. (5,040 feet). Star,
Clara Kimball Toung. A splendid picture
for high class audiences. Well done from
every angle. They liked it here. Moral tone
alright and it is suitable for Sunday. Had
fair attendance. Draw laboring classes in
city of 14,000. Admission 10-25. E. W. Collins,
Liberty Theatre (500 seats), Jonesboro,
Arkansas.

WOMEN WHO GIVEu (7.500 feet). Star
cast. The finest program picture out this
year is on the same basis as "All Brothers
Were Valiant." Seven reels one hundred per
cent. I was sorry I didn't keep It two days.
If your town can use two day pictures and
one day don't make any mistake in booking
this one two days. Lots of people were dis-
appointed when the picture was so good and
patrons didn't have the chance to see it the
next day. Moral tone okay and It Is suitable
for Sunday. John E. Panora, Winsted Opera
House, Winsted, Connecticut.

TOITH TO YOUTH. (6,900 feet). Star,
Billie Dove. One of "Those Pictures." The
one sheets will keep 'em out. Metro sure
hits you with punk ones. Poor print. Moral
tone okay and it Is suitable for Sunday.
Had poor attendance. Draw oil and farm
class in town of 608. Admission 10-25. J. A.
Herring, Playhouse Theatre (249 seats),
Strong, Arkansas.

Paramount

, RIDER

A H00KINS0N RELEASE

CALL OF THE NORTH. (4.823 feet). Star,
Jack Holt. Good for week days. Just a pro-
gram picture. Wonderful photography and
scenery. Book as rental Is reasonable. Moral
tone okay and It is suitable for Sunday. Had
good attendance. Draw town and rural class
in town of 1,200. Admission 10-25. Cecil Self,
New Radio Theatre (248 seats), Correctlon-
ville, Iowa.

CHEAT. (6,323 feet). Star, Pola Negri.
Our first Negri show and drew more than
we expected for us. The picture was fairly
well liked. Jack Holt is an old standby for
us and helped to put it over. Had excellent
attendance. Draw better class in town of
4,500. Admission 10-15. C. A. Anglemlre,
"Y" Theatre (403 seats), Nazareth, Pennsyl-
vania.

CHEAT. (6,323 feet). Star, Pola Negri.
Good picture, with Negri all dressed up. It
seems that clothes and lavish sets were con-
sidered more than this star's acting ability.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Drew farmers and
town people, in town of 1,000. Admission 10-

May 31, 1924

MOVING PICTURE WORLD

469

28. J. L. Selter, Lyric Theatre (300 seats),
Manteca, California.

cradle: of courage. (5,000 feet).
Star, William S. Hart. A good Hart picture,
but Hart don't draw any extra money for me.
Used newspaper and billboards. Had only
fair attendance. Draw small town class. T.
W. Cannon, Majestic Theatre, Greenfield,
Tennessee.

COVERED WAGON. Star cast. Fellows,
get this one as quick as it Is available. Get
some real music to go with it. Advertise it
as you never did any other picture, and you
will clean up, providing you don't have
to give your house to get it. We played it as
a road show, but the admission was too high
to get a big house in this size town. Those
who saw it were more than satisfied with
the price. Moral tone okay and it is suitable
for Sunday. Had poor attendance. Draw
general class in town of 3,000. Admission
10-35, regular, 25-50, special. W. B. Renfroe,
Dream TTieatre (600 seats), Sedro-Woolley,
Washington.

CRIMSON CHALLENGE. (4,942 feet).
Star, Dorothy Dalton. A good story and well
played, but did not please many, but no com-
plaints. Moral tone okay and it is suitable
for Sunday. Had good attendance. Draw
railroad class in town of 805. Admission 15-
25. G. W. Hughes, Hughes Theatre (150
seats), New Haven, Missouri.

CRIMSON CHALLENGE. (4,942 feet). Star,
Dorothy Dalton. A good all around picture.
It went over good for us and would be a
safe buy for any small theatre. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw all classes in town
of 550. Admission 15-25. F. S. Schofield,
Mystic Theatre, Weld. Maine.

DAWN OF A TOMORROW. (6,084 feet).
Star, Jacqueline Logan. In "Dawn of Tomor-
row" there is a sequence in which Bet, a
drunken woman of the London slums, is run
down by a motor vehicle. Many interesting
things result as a consequence. Among them
a kiss, a struggle, a shot, then "The Dawn
of a Tomorrow." An excellent pciture and
a good picture to book. William Noble, Cri-
terion Theatre, Oklahoma.

DICTATOR. (5,221 feet). Star, Wallace
Reid. Not as good as some of Reid's pic-
tures, but, however, a good picture. Has a
little humor running through story. Print in
poor condition. Moral tone okay and it is
suitable for Sunday. Had good attendance.
Draw all classes in town of 1,800. Admission
15-20, 15-25. Miss Zelma Campbell, Colonial
Theatre (450 seats), Moulton, Iowa.

DON'T CALL IT LOVE. (6,457 feet). Star
cast. Don't call it a picture. May be good
for houses changing daily. Attendance, one
hundred forty. Y. W. Young, Frances The-
atre, Dyersburg, Tennessee.

DON'T CALL IT LOVE. (6,457 feet). Star,
Jack Holt. Had a small crowd for this one
and glad of it. How this got by the censors
Is past me. When the show was over I hid
myself from the audience especially the
ladies. Moral tone rotten and it is not suitable
for Sunday. Had poor attendance. Draw
general class in town of 800. Admission 10-
30. Frank G. Leal, Leal Theatre (246 seats),
Irvington, California.

DON'T CALL IT LOVE. (6,457 feet). Star,
Agnes Ayres. What is love? Do you know?
The sweet, wholesome affection of the old-
fashioned girl? Or the passionate attraction
of a fascinating woman who sets men's
pulses to throbbing? Which? See the pic-
ture and decide for yourself. William Noble,
Rialto Theatre, Oklahoma City, Oklahoma.

DRUMS OF FATE. (5 reels). Star, Mary
Miles Mlnter. Just a fair show with some
good and some bad points. Story rather far
fetched and photography very good. Moral
tone fair but it is not suitable for Sunday.
Had fair attendance. Draw all classes in
town of 3,200. Admission 10-20-30. Charles
Leehyde, Grand Theatre (500 seats), Pierre,
South Dakota.

EXCITERS. (5,939 feet). Star, Bebe Dan-
iels. This picture will please the average
audience. Everyone seemed to be pleased.
Had fair attendance. Draw general class in
town of 2,208. Admission 10-35. J. W.
Griffin, Scotland Theatre (500 seats), Laurin-
burg, North Carolina.

EXCITERS. (5,939 feet). Star, Bebe Dan-
iels. A very good light program picture;

When you send reports on pic-
tures you have played, you are
helping many exhibitors to get a
good picture or dodge a lemon.

most of them like Bebe Daniels, especially
young people; they all seemed to enjoy the
picture, anyway. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw miners and farmers in town of 600.
Admission 10-28. John Russell, Russel The-
atre (250 seats), Matherville, Illinois.

EXCITERS. (5,939 feet). Star, Bebe Daniels
Mighty good program picture. Had several
very complimentary remarks on this pic-
ture. Moral tone good. Suitable for Sun-
day. Had fair attendance. Draw town and
country class in town of 1,780. Admission
10-20-25. Herbert Tapp, Hippodrome Thea-
tre (462 seats), Sheridan, Indiana.

FACE IN THE FOG. (5,569 feet). Star cast.
This is some picture. Don't miss it. It can-
not fail to please any intelligent audience.
It went over big for us. Moral tone good.
Had good attendance. Draw all classes in
town of 550. Admission 15-25. F. S. Schofield,
Mystic Theatre, Weld, Maine.

FAIR WEEK. (5 reels). Star cast. Just a
fair picture. Paramount certainly going
back. "To The Ladies," "Stephen Steps
Out," and "Fair Week," just program pic-
tures. Moral tone okay and it is suitable for
Sunday. Had fair attendance. Jack Hoeffler,
Orpheum Theatre, Quincy, Illinois.

FIGHTING COWARD. Star cast. A fine
production. Funny and different. Boost it
big. A knockout. Moral tone good and it is
suitable for Sunday. Had fine attendance.
Draw high farm class in town of 5,000. Ad-
mission 10-25. E. Lee Dye, Olympic Theatre
(441 seats), Plainview, Texas.

GHOST BREAKER. (5,730 feet). Star,
Wallace Reid. A good comedy drama. We
can still draw with Reid. A class play sort
of kicked us in the box-office on this fea-
ture. Moral tone okay and it is suitable for
Sunday. Had poor attendance. R. K. Russell,
Legion Theatre, Cushing, Iowa.

GRUMPY. (5,621 feet). Star, Theodore
Roberts. A very fine picture and will please
everyone. Theodore Roberts Is a strong bet
and my peonle like him. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw small town class in town
of 6,000. Admission 10-30. L. O. Davis, Vir-
ginia Theatre (600 seats). Hazard, Ken-
tucky.

HOMEWARD BOUND. (7,000 feet). Star,
Thomas Meighan. Very good and went over
big. Meighan a favorite here. Moral tone
okay and it is suitable for Sunday. Had good
attendance. Draw rural class- in town of
250. Admission 15-25-35. J. J. Halley, San
Andrews Theatre (110 seats), San Andrews,
California.

KICK IN. (7,074 feet). Star cast. A very
good crook drama which pleased a large
house on Easter Sunday. Although a bit
old yet the print was perfect. Paramount
surely takes wonderful care of their prints.

Moral tone fine and it is suitable for Sun-
day. Had large attendance. Draw mixed
class in town of 3,500. Admission 10-25-35.
T. L. Barnett, Finn's Theatre (600 seats),
Jewett City, Connecticut.

KICK IN. (7,074 feet). Star, Bert Lytell.
Very good picture. A type of story that
pleased our patrons. Plenty of action and
some real dramatic scenes. Moral tone okay
and it is suitable for Sunday. Had good at-
tendance. Draw coal miners in town of 1,365.
Admission 10-20. Vanze & Kopuster, Eagle
Theatre (300 seats), Livingston, Illinois.

KICK IN. (7,074 feet). Star, Bert Lytell.
Best crook picture I have shown for a long
time. A well directed picture and the act-
ing of May McAvoy was fine. This went bet-
ter than a good many of their so-called
specials. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
all classes in town of 2,000. Admission 10-30.
W. E. Norris, Pleasant Hour Theatre (240
seats), Woodsfield, Ohio.

LAWFUL LARCENY. (6,237 feet). Star cast.
Good picture. Pleased the patrons. Moral tone
good and it is suitable for Sunday. Draw
farmers and merchants in town of 1,650. Mrs.
J. B. Travelle, Elite Theatre, Placervllle,
California.

LIGHT THAT FAILED. (7,013 feet). Star
cast. People looked at the posters and
walked away. Or they asked their friends
about it and stayed away. The acting is good.
But it is the most pathetic and depressing
picture that has come to my notice in a long
time. Right now people want something
amusing and entertaining. This picture Is
just the opposite. Had bad attendance. Draw
all classes in town of 3,500. Admission 10-33.
M. W. Larmour, National Theatre (450 seats),
Graham, Texas.

LITTLE MINISTER* Star, Betty Compson.
This is a nice all around picture. You will
make no mistake by buying it. Sure to
please. It went over big with us. Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw all classes in town of
550. Admission 15-25. F. S. Schofield, Mystic
Theatre, Weld, Maine.

MANSLAUGHTER. (9,061 feet). Star,
Thomas Meighan. Another one of Meighan's
good pictures. Buy It If you can and boost
it good. Can't go wrong. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Town of three thousand. Admis-
sion 15-30. L. P. Grimm, Olympic Theatre,
Floydada, Texas.

MANSLAUGHTER. (9,061 feet). Star,
Thomas Meighan. We all agree on this pic-
ture. It is one of the best. We ran the pic-
ture two nights and many of our patrons re-
turned to see it the second night. Moral
tone good and it is suitable for Sunday. Had
very good attendance. Draw rural class in
town of 900. Admission 15-25. Columbia Thea-
tre (250 seats), Columbia, North Carolina.

ONLY 38. (6,859 feet). Star cast. Slow and
draggy. Pleased a few of the women but
far from satisfactory. Moral tone fair and
it may possibly be suitable for Sunday. Had
fair attendance. Draw family and student
class in town of 4,000. Admission 10-25. R.
J. Relf, Star Theatre (600 seats), Decorah,
Iowa.

Released May 25, 1924— Now Booking

HOLD YDCKV
B4EA7H

vfn AL CHIUST1E FEATURE

Dorothy Devore

With

WALTER H1ERS - TULLY MARSHALL - J1MMIE ADAMS ■
PR1SCILLA BONNER and JtMMIE HARRISON

*JI HODKINSON RELEASE

470

MOVING PICTURE WORLD

May 31, 1924

Pathe

CALL OF* THE WILIX, (7,000 feet). Star,
"Buck" (dog). A fine version of the Jack
London story. Everyone liked it and many
of them said so. Moral tone good and it is
suitable for Sunday. Had poor attendance.
Draw laboring class in city of 14,000. Ad-
mission 10-25. E. W. Collins, Liberty Thea-
tre (500 seats), Jonesboro, Arkansas.

DR. JACK. (4,700 feet). Star, Harold Lloyd.
Fire! That shouted from the housetops
would not draw a greater attendance than
Lloyd. Best business in several weeks in
spite of rain. Moral tone okay and it is suit-
able for Sunday. Had excellent attendance.
Draw rural and small town class in town
of 286. Admission 10-25. R. K. Russell, Legion
Theatre (136 seats), Cushing, Iowa.

GRANDMA'S BOYg (4,800 feet). Star,
Harold Lloyd. Went big even though it was
an old release. Lloyd will always draw a
big house if you advertise the feature in
the proper proportions. A big picture de-
mands more extensive advertising. Moral
tone fine and it is suitable for Sunday. Had
good attendance. Draw Pennsylvania Dutch
class in town of 1,401. Admission 10-22.
Reginald Heffrich, Northampton St. Theatre
(224 seats), Bath, Pennsylvania.

SAFETY LAST. (6,400 feet). Star, Harold
Lloyd. Can't say anything good enough for it.
We'll endorse it. Bad night lost our crowd.
Suitable for Sunday. Had fair attendance.
Draw college class in town of 6,000. Ad-
mission 10-25-35. Jean Dagle, Barth Thea-
tre (835 seats), Carbondale, Illinois.

WHY WORRY. (6 reels). Star, Harold
Lloyd. No chance to make money though
I advertised it big. Moral tone good and
it may be suitable for Sunday. Had good
attendance. Draw all classes in town of 3,000.
Charles L Hyd, Grand Theatre (700 seats),
Pierre, South Dakota.

WHY WORRY. (6 reels). Star, Harold
Lloyd. Just say Lloyd and that's enough.
Fell on this one because of church doings
in town. Otherwise I would have packed
them in. Draw fair class in town of 2,000.
H. W. Rible, Mayfield Theatre (250 seats),
Mayfield, California.

Preferred

RICH MEN'S WIVES. (6,500 feet). Star,
Claire Windsor. This is really a good enter-
tainment, not big but above average pro-
gram. Your publicity must be handled right
as the name might keep away a certain class
of trade that you need. Moral tone good and
It is suitable for Sunday. Had only fair
attendance. Draw general class in town of
3,600. Admission 10-25. William A. Clark, Sr.,
Castle Theatre (400 seats), Havana, Illinois.

SHADOWS. (7,040 feet). Star, Lon Chaney.
Picture okay if you can get them in. Title
very poor. Chinese stuff, should be junked.
People don't want to see it. Give us good
looking faces to look at. We all want to
see pretty things, and read pretty stories.
Moral tone okay and it is suitable for Sun-
day. Had poor attendance. William A. Clark,

After "Miami," youH see Betty Compson in
still another Box Office puller for Hodkinson
— "AH For Love."

Sr., Castle Theatre (400 seats), Havana,
Illinois.

VIRGINIAN. (8 reels). Star cast. Ran this
for P. T. A. and had big crowd first night
but way down the second night. To me
fair picture but not the best by any means.
Moral tone good but it is not suitable for
Sunday. Had fair attendance. Draw farm-
ers and small town class. Admission 10-20-
30. H. W. Batchelder, Gait Theatre (175
seats), Gait, California.

United Artists

LOVE LIGHT. (8 reels). Star, Mary Pick-
ford. An old one but it took well here. Ran
it for the benefit of the church and they
made a nice sum of money and pleased every-
one. Moral tone good and it is suitable for
Sunday. Had good attendance. Draw all
classes in town of 1,000. Admission 10-15. A.
E. Rogers, Temple Theatre (250 seats). Dex-
ter, New York.

LOVING LIES. (6,526 feet). Star, Monte
Blue. Did not see this one but some favor-
able comments for it and also heard some
say they wasted their time watching. At-
tendance, not so good. Draw better class
in city of 10,000. Admission 10-25. Paul
Barcroft, Pastime Theatre (500 seats), Co-
shocton, Ohio.

WHITE ROSE. (11 reels). Star, Mae
Marsh. Mae Marsh just as wonderful as ever.
Did a fine business first day but flopped
second day as many women objected to
moral of story. Personally thought picture
great lesson. Moral tone questionable. Had

fair attendance. Draw all classes in city of
10,000. Admission 10-20-30. Albert W. Anders,
Coleman Theatre (800 seats), Southington,

Connecticut.

WOMAN OF PARIS. (8,300 feet). Star,

Edna Purviance. One of the most wonder-
ful pictures I ever saw. My patrons liked
it immensely. You can see it twenty times
without getting tired. A real one hundred
per cent, picture without exaggeration.
Moral tone okay and it is suitable for Sun-
day. Had very good attendance. Draw all
classes in city of 250,000. John Sutz, Bellevue
Theatre, Zurich, Switzerland.

Universal

HUNCHBACK OF NOTRE DAME. (11,000

feet). Star cast. Three big days at ad-
vance prices. Seventy-five per cent, (all who
got the real story) said wonderful; twenty-
five per cent, (who did not get the story)
said horrible. Had big attendance. J. M.
Blanchard, Strand Theatre, Sunbury, Penn-
sylvania.

KENTUCKY DERBY* (5,398 feet). Star
cast. This is a dandy picture. Better than
the usual Jewels. Universal put too many
program features in as Jewels. Have run a
few that would make poor program features.
Moral tone good and It is suitable for Sun-
day. Had good attendance. Draw all classes
in town of 500. Admission 10-25. A. F.
Schriever. Oneida Theatre (225 seats), One-
ida, South Dakota.

LADY OF QUALITY. (8,640 feet). Star
cast. Good picture but was a big flop for
us. Why doesn't the producer get next to
himself? The people don't want costume
bunk. Attendance rotten. Draw better class
in city of 10,000. Admission 10-25. Paul
Barcroft, Pastime Theatre (500 seats), Co-
shocton, Ohio.

LADY OF QUALITY. (8,640 feet). Star,
Virginia Valli. Story of early England.
Pretty settings, pretty costumes. Universal
evidently afraid to let go In program, so
they called It a Jewel. Better look at It
before you buy it. Suitable for Sunday. Had
poor attendance. Draw high class. Admis-
sion 20-30-40. Louis Isenberg, Elmwood
Theatre (1,600 seats), Buffalo, New York.

MAN FROM WYOMING. (4,717 feet). Star,
Jack Hoxie. A fairly good western. Did
fair business one day. Had fair attendance.
Draw middle nad high class in city of 12,-
000. Admission 10-20, 10-30. C. B. Hartwig,
Antlers Theatre (500 seats), Helena, Mon-
tana.

MAN FROM WYOMING. (4,717 feet). Star,
Jack Hoxie. A very good western; In fact,
Universal is releasing some mighty good
westerns starring Jack Hoxie. Moral tone
good but it is not suitable for Sunday. Had
good attendance. Draw small town class In
town of 450. Admission 10-22. Roy E. Cllne,
Osage Theatre (200 seats), Osage, Oklahoma.

MERRY-GO-ROUND. (9,178 feet). Star,
Mary Philbin. A wonderful picture from
every standpoint. It made an overwhelming
impression on our patrons. Who would
believe that such a genuine Viennese picture
was made thousands of miles away from
Vienna? Mary Philbin's acting won the
hearts of the whole population of Zurich.
Moral tone very best and it is suitable for
Sunday. Had enormous attendance. Draw
all classes in city of 250,000. John Sutz,
Bellevue Theatre, Zurich, Switzerland.

NEAR LADY. (4,812 feet). Star, Gladys
Walton. Well produced comedy drama and
will prove good entertainment. Moral tone
okay and it is suitable for Sunday. Had
fair attendance. Draw railroad class in
town of 2,700. Admission 10-25, 15-30. Wil-
cox and Witt, Strand Theatre, Irvine, Ken-
tucky.

NIGHT MESSAGE. (4,591 feet). Star cast.
Name means nothing. Picture not bad but
has no pull whatever. Just a picture. The
exchanges are striving for more money, bus-
iness growing worse every day and yet pic-
tures have no draft. Somebody will have
a lot of pictures we used; look for very poor
business for at least four months. Had very
poor attendance. Draw general class in
town of 3,600. Admission 10-20. William A.
Clark, Castle Theatre (400 seats), Havana,
Illinois.

National Release Date, June 15,
1924— Now Booking

May 31, 1924

MOVING PICTURE WORLD

471

NIGHT MESSAGE. (4,591 feet). Star cast.
Different than the ordinary Universal fea-
tures, but pleased ninety per cent, on fam-
ily night. Moral tone okay but it is doubt-
ful for Sunday showing. Had good attend-
ance. Draw all classes in town of 2,000.
Admission 10-20. Henry Greife, Opera House
(450 seats), Windsor, Missouri.

Vitagraph

FLOWER OF' THE NORTH. (7,130 feet).
Star cast. Has good story and cast. Drew
a nice crowd and pleased. Not a special, but
a picture worth booking if you can get a
good print. Had good attendance. Draw
small town class in town of 900. Admission
15-25, regular. Mrs. E. M. Reitz, Dreamland
Theatre (200 seats), Elk Lick, Pennsylvania.

LET NOT MAN PUT ASUNDER. (8 reels).
Star cast. This is a splendid production,
lavishly produced. Brings Tellegen and
Frederick back to screen. They were warm-
ly received by Capitol patrons. A picture
sure to please anywhere. Moral tone excel-
lent and it is suitable for Sunday. Had big
attendance. Draw high class in city of 260,-
000. Admission 10-25, 40. S. Charninsky,
Capitol Theatre (1,044 seats), Dallas, Texas.

LET NOT MAN PUT ASUNDER. (8 reels).
Star, Lou Tellegen. After you have sat
through this one you get up, walk out and
wonder what it's all about. Has beautiful
settings; photography good. Moral tone
good and it is suitable for Sunday. Had
three hundred for attendance. Draw labor-
ers in town of 5,000. Admission 10-20-30,
5-15. T. W. Young, Jr., Frances Theatre
(600 seats), Dyersburg, Tennessee.

Send Tips on
Everything

SILVER CAR. (5,000 feet). Star, Earl
Williams. A good program picture that will
be liked by most everyone. Used it some
time back but forgot to send in a report on
it. Some fine thrills in this and plot takes
unexpected turns. Moral tone good and it
is suitable for Sunday. Had fair attendance.
Draw general class in town of 200. Admis-
sion 15-25. E. N. Prescott, Prescott Theat-
tre (250 seats), Union, Maine.

SMASHING BARRIERS^ (6 reels). Star,
William Duncan. A serial condensed to six
reels of action. A good Saturday night pic-
ture for you exhibitors in the sticks. Moral
tone okay but it is too fast for Sunday. Had
fair attendance. Draw mixed class in town
of 3,000. Admission 10-20-30. Charles Mar-
tin, Family Theatre, Mt. Morris, New York.

Warner Bros.

LUCRETIA LOMBARD. (7,500 feet). Star,
Irene Rich. A good picture; drew well; poor
title. The theme is fine and the acting good.
Moral tone excellent and it is suitable for
Sunday. Had fair attendance. Draw all
classes in city of 11,000. Admission 10-30.
Walter Walker, Avalon Theatre (1,450 seats),
Grand Junction, Colorado.

MAIN STREET. (8 reels). Star, Monte
Blue. It's a real special and will stand a
good boost In prices. Moral tone good and
it is suitable for Sunday. Had fair attend-
ance. Draw farm class In town of 400. Ad-
mission 10-25. O. D. Freer, Lyric Theatre
(175 seats), Binford, North Dakota.

TIGER ROSE. (8,000 feet). Star, Lenore
Ulrich. One of the best pictures we have
played this year. Pleased all classes. Fine
acting, wonderful settings. Suitable for
Sunday. Had good attendance. Draw all
classes in city of 11,000. Walter Walker,
Avalon Theatre (1,450 seats), Grand Junc-
tion, Colorado.

TIGER ROSE. (8,000 feet). Star, Lenore
Ulric. A very pretty northwest mounted
police story. Not big, but very pleasing.
Star very good but does not mean anything
as a box office attraction. Played here for
two days. Business fairly good. I. M.
Hirshblond, Traco Theatre, Toms River, New
Jersey.

TIGER ROSE. (8,000 feet). Star, Lenore
Ulric. Pleased pretty good here although
the price I paid was better than the picture
itself. Moral tone okay and it is suitable
for Sunday. Had good attendance. Draw
mixed class in town of 3,000. Admission
10-20-30. Family Theatre, Mt. Morris, New
York.

WHERE THE NORTH BEGINS. (6,200
feet). Star, Rin Tin Tin (dog). Here's an-
other good one that will please all classes.
Positively a wonderful picture. Moral tone
okay and it is suitable for Sunday. Had
fair attendance. Draw all classes in town
of 2,000. Admission 10-20. Henry Greife,
Opera House (450 seats), Windsor, Missouri.

Straight From the Shoulder Index

For January, February, March, April and May

Each week reports are listed under company headings, except Comedies, Short Subjects, Serials and Miscellaneous, which are grouped,
under their respective headings. Titles under company headings are in alphabetical order. This Index gives date of issues in which a
given picture was reported, making it possible to get all reports on a picture you want to know about, with very little trouble.

Able Minded Lady (Pacific). Apr. 19.
Above All Law (Paramount). May 24.
Abysmal Brute (Universal). Feb. 9-Feb. £3-

Mar. 22-Apr. 5-May 3-May 10-May 24.
Ace of Hearts (Qoldwyn). Jan 12.
Acquittal (Universal). Jan. 12-Feb. 16-Apr. 5-

Apr. 26-May 10-May 17-May 24.
Across the Continent (Paramount). Jan. 5-

Jan. 19-May 3-May 10.
Action (Universal). Jan. 12.
Adam and Eva (Paramount). Jan. 5-Mar. 29-

Apr. 12.

Adam's Rib (Paramount). Jan. 19-Feb. 16.
Affairs of Lady Hamilton (Hodklnson). Apr.
12.

Affinities (Hodkinson). Mar. 1-May 17.
After the Ball (F. B. O.). Apr. 5-Apr. 26-May
24.

Age of Desire (First National). Feb. 16-Feb.

23-May 10-May 24.
Alias Julius Caesar (First National). Apr.

26.

Alias Ladyflngers (Metro). Apr. 19.

Alias the Night Wind (Fox). Jan. 19-Mar. 1-

Apr. 12-May 17-May 24.
Alice Adams (Associated Exhibitors). Mar.

1-Mar. 29.

Alimony (F. B. O.). Apr. 26-May 3-May 24.
All the Brothers Were Valiant (Metro).

Jan. 5-Feb. 2-Feb. 9-Feb. 23-Mar. 29-

May 3-May 10.
Anna Ascends (Paramount). Apr. 19.
Anna Christie (First National). Jan. 12. page

121-Jan. 19-Feb. 2-Apr. 12-Apr. 19-May 3-

May 10-May 17.
An Old Sweetheart of Mine (Metro). Mar. 8-

Mar. 15-May 3.
April Showers (Preferred). Apr. 12-Apr. 19-
May 10-May 17.
Arabia (Fox). Mar. 29-Apr. 6.
Are You a Failure? (Preferred). Mar. 22-

Mar. 29.

Argyle Case (Hodkinson). Feb. 16.

At Sign of Jack o' Lantern (Hodkinson).

May 3-May 10.
As A Man Lives (Selsnlck). Jan. 6.

Ashes of Vengeance (First National). Feb. 9-
Feb. 23-Apr. 5-Apr. 12-Apr. 19-May 3-
May 10-May 17-M>ay 24.

At Devil's Gorge (Arrow). Apr. 19.

At The End of the World (Paramount) Jan.
5-Feb. 23-Mar. 15-May 10.

Bachelor Daddy (Paramount). Jan. 5-Apr. 6-
Apr. 26-May 3.

Back Home and Broke (Paramount). Jan. 26-
Feb. 23-Mar. 1-Mar. 22-Apr. 5-Apr. 19.

Backbone (Goldwyn). Jan. 26-Feb. 9-Apr. 19.

Bad Man (First National). Jan. 6-Feb. I-
Feb. 16-Mar. 1-Mar. 29-Apr. 12-Apr. 19-
May 3-May 10-May 17-May 24.

Bavu (Universal). Apr. 12.

Be My Wife (Goldwyn). May 17.

Beautiful and Damned (Warner Bro«).
Jan. 26-Mar. 22-Apr. 19-May 10.

Beauty's Worth (Paramount). Feb. 2.

Behold My Wife (Paramount). Jan. 19.

Bella Donna (First National). Jan. 19-Apr. 12.

Bellboy 13 (First National). Feb. 2-Feb. 9-
Mar. 8-Apr. 12-Apr. 19-May 3-May 10-
May 17.

Below the Rio Grande (Crescent). Jan. 19.
Below The Surface (Paramount). Apr. 1J.
Better Man (Aywon). Apr. 19.
Beyond (Paramount). Jan. 6-Mar. 29.
Beyond the Rainbow (F. B. O.). Mar. 22.
Beyond the Rocks (Paramount). Apr. 12-
May 3.

Big Brother (Paramount). Feb. 2-Mar. 16-
Apr. 12-Apr. 19-May 3-May 10-May 24.

Big Dan (Fox). Jan. 12-Feb. 16-Mar. 16-
Apr. 12-May 17-May 24.

Released June 22, 1924— Now Booking

Jms Wilson

'{Another Scandal

Cosmo Hamilton's

latest and greatest noveL —
Sn C.°H. Griffith Production

produced by .• 1

Tilford Cinema Cbrpiif^l

HODKINSON Please

472 MOVING PICTURE WORLD May 31, 1924

Birth of A Nation (United Artists). Jan. 26-

Feb. 2-May 17.
Bishop of the Ozarks (P. B. O.) Jan. 12-

Feb. 16-May 10.
Bits of Life (First National). Apr. 12.
Black Oxen (First National). Feb. 9-Mar. 8-

Mar 15-Mar. 22-Mar. 29-Apr. 12-May 3-

May 10-May 17.
Blast (Catholic Art Assn). Apr. 12.
Blasted Hopes (Arrow). May 3.
Blazing Arrows (Federated). Apr. 19.
Blind Bargain (Goldwyn). Jan. 12-Jan. 19.

Mar. 22.

Blind Hearts (First National). Jan. 19.

Blinky (Universal). Feb. 2-Mar. 15-Mar. 22-

Apr. 5-May 10-May 24.
Blizzard (Fox). Apr. 5.

Blood and Sand (Paramount). Mar. 29-Apr.
5-Apr. 19-May 24.

Blow Your Own Horn (F. B. O.). Mar. 1-
Apr. 5-Apr. 12-May 3.

Bluebeard's Eighth Wife (Paramount). Jan. 6-
Feb. 2-Feb. 9-Feb. 23-Mar. 22-Mar. 29-
Apr. 12-May 3-May 10.

Bohemian Girl (Selznick). Feb. 2-Mar. 15.

Boomerang BUI (Paramount). Jan. 19.

Bond Boy (First National). May 3-May 10-
May 17.

Borderland (Paramount). Jan. 19.

Borrowed Husbands (Vitagraph). May 10.
Boss of Camp Four (Fox). Apr. 5-Apr. 26.
Boston Blackie (Fox). Mar. 8.
Bought and Paid For (Paramount). Apr. 19.
Boy of Flanders (Metro). May 3-May 24.
Boy of Mine (First National). Feb. 9-Apr. 6-

May 10-May 24.
Brass (Warner Bros.) Jan. 12-Jan. 19-Feb. 2-

Feb. 9-Apr. 19.
Brass Bottle (First NationM). Jan. 6-Jan.

12-Feb. 9-Mar. 1-Apr. 12-May 3-May 24.
Brass Commandments (Fox). May 17.
Brawn of the North (First Naiional). Mar. 8-

Apr. 5-May 3-May 24.
Breathless Moment (Universal). May 10.
Breaking Into Society (F. B O.) Jan. 12-

Mar. 15-Apr. 5-Apr. 19-Apr. 26-May 24.
Bride's Play (Paramount). May 24.
Bright Lights of Broadway ^Principal).

Jan. 12.

Bright Shawl (First National). Jan. 6 -Jan. 19-
Feb. 9-Mar. 8-Mar. 22-Apr. 12-May 24.

Bring Him In (Vitagraph). Apr. 5.

Broadway Broke (Selznick). Jan. 19-Apr. 19-
May 10.

Broadway Gold (Truart). Jan. 26-Feb 9-
Feb. 23.

Broadway Madonna (F. B. O.) Mar. 29.

Broadway Rose (Metro.) Mar. 29-Apr. 5-Apr.
26-May 3-May 10-May 24.

Broken Chains (Goldwyn). Feb. 9-Mar. 29-
Apr. 26-May 3.

Broken Hearts of Broadway (Cummings).
Mar. 29.

Broken Silence (Arrow). Apr. 5.

Broken Wing (Preferred). Jan. 5-Jan. 26-
Feb. 23-Mar. 1-Mar. 29-Apr. 5-Apr. 19-
May 10-May 17.

Brothers Under the Skin (Goldwyn). Jan.
12-Feb. 2-Feb. 9-Apr. 12-Apr. 26-May 3.

Bucking the Barrier (Fox). Mar. 8-May 24.

Bulldog Drummond (Hodkinson). Feb. 23-
Apr. 19.

Burn 'Em Up Barnes (C. C. Burr). Apr. 19.
Burning Sands (Paramount). Feb. 9-Mar. 29-
Apr. 5.

Burning Words (Universal). Mar. 8-Mar. 22.
Buster (Fox). Feb. 9-Mar. 22-May 3.

Harry Carey is in his element in "The Night
Hawk," a Hunt Stromberg production dis-
tributed by Hodkinson.

Call of the Canyon (Paramount). Jan. 26-
Feb. 23-Mar. 22-Apr. 5-Apr. 12-Apr. 19.

Call of the North (Paramount). Apr. 19-
May 3-May 10-May 24.

Call of The Wild (Pathe). Jan. 19-Jan. 16-
Feb. 2-Feb. 23-Mar. 15-Mar. 22-Apr. 12-
Apr. 19-Apr. 26-MaylO.

Calvert's Valley (Fox). Mar. 29.

Cameo Kirby (Fox). Jan. 19-Feb. 12-Mar. 15-
Mar. 22-Apr.l2-Apr. 19-Apr. 26-May 24.

Cameron of the Royal Mounted (Hodkinson).
Feb. 2-May 10.

Can a Woman Love Twice? (F. B. O.). Feb.
9-Mar. 15-Mar. 22-Apr. 5.

Canyon of the Fools (F. B. O.) Jan. L3-
Mar. 15-Apr. 12-May 3.

Cappy Ricks (Paramount). Feb. 9-Mar. 22.

Captain Fly-By-Night (F. B. O.) Jan. 12-
Mar. 1-May 3-May 24.

Catch My Smoke (Fox). May 24.

Cause For Divorce (Selzn.ck). Apr. 12.

Chapter in Her Life (Universal). May 24.

Chastity (First National). Apr. 19-May 3.

Cheat (Paramount). Jan. 6-Jan. 26-Feb. 2-
Mar. 22-Apr. 5-Apr. 12-Apr. 26-May 3-
May 10-May 24.

Chicago Sal (Principal). Jan. 19.

Chicken In the Case (Selznick). Feb. 23.

Chickens (Paramount). Apr. 19.

Child Thou Gavest Me (First National).
May 10.

Children of Jazz (Paramount). Jan. 5-Fcb.
23-Mar. 15-Apr. 26.

Children of the Dust (First National). Jan. 5-
Mar. 8-Apr. 12-May 3.

Chorus Girl's Romance (Metro). May 3.

Christian (Goldwyn). Jan. 12-Feb. 16-Mar. 15-
Mar. 22.

Chronicles of America (Pathe). Apr. 5.
Circus Days (First National). Jan. 5-Jan. 26-

Feb. 9-Mar. 1-Mar. 8-Mar. 15-Apr. 6-Apr.

12-Apr. 19-May 3-May 17-May 24.
City of Silent Men (Paramount). Apr. 12.
Clansman (Supreme). Apr. 19.
Cleanup (Universal). Jan. 5-Mar. 15-May 3.
Clouded Name (Playgoers). Apr. 19.
Code of the Yukon (Selznick). Mar. 15.
Colleen of the Pines (F. B. O.). Jan. 12.
Columbus (Pathe). Apr. 5.

Come On Over (Goldwyn). Apr. 19-May 3.
Common Law (Selznick). Jan. 26-Feb. •-
Feb. 16-Mar. 15-Mar. 22-Apr. 19-May 3-

May 10.

Conductor 1492 (Warner Bros.). Mar. 22-
Apr. 19-Apr. 26-May 24.

Conquering Power (Metro). Jan. 12.

Cordelia the Magnificent (Metro). Jan. II.

Country Kid (Warner Bros.) Jan. 12-Jan. 26-
Feb. 16-Mar. 22-Apr. 19-Apr. 26-May 24.

Courtship of Myles Standish (Associated
Exhibitors). Apr. 12-Apr. 26-May 10-
May 17-May 24.

Covered Wagon (Paramount). May 24.

Cowboy and the Lady (Paramount). Jan. 19-
Feb. 2-May 3.

Cradle of Courage (Paramount). May 24.

Crashing Thru (F. B. O.). May 3.

Crimson Challenge (Paramount). May 24.

Crinoline and Romance (Metro) Jan 2-
Mar. 22-Apr. 5.

Critical Age (Hodkinson). Jan. 26-May 24.

Crooked Alley (Universal). Jan. 5-Mar. 29.

Crossed Wires (Universal). Jan. 26-Feb. 23-
May 17.

Cruise of the Speejacks (Paramount). Apr.

12-May 3-May 17.
Cupid's Fireman (Fox). Feb. 23-Mar. 1-Mar.

22-Apr. 12-Apr. 19-May 3-May 24.
Custard Cup (Fox). Mar. 22-Mar. 29-May 3-

May 17.

Cyclone Jones (Aywon). Jan. 12.

Daddy (First National). Jan. 12-Jan. 26-
Mar. 1-Mar. 22-Mar. 29-Apr. 12-May 3-
May 10-May 24.

Daddy Long Legs (First National). May 10.

Dancer of the Nile (F. B. O. ) Mar. 29-Apr.
5-Apr. 19-May 17-May 24.

Danger Ahead (Universal). Jan. 5-Apr. 12.
Feb. 9-Mar. 22-Apr. 12-Apr. 19.

Dangerous Adventure (Warner Bros.) Jan.
12-Feb. 23-May 17.

Dangerous Age (First National). Jan. S-
Feb. 9-Mar. 22-Apr. 12-Apr. 19-May 24.

Dangerous Maid (First National). Jan. 12-
Feb. 2-Mar. 1-Mar. 8-Mar. 22-May 3-
May 10.

Dangerous To Men (Metro.) Apr. 12.

Danger Trail (Exclusive). Mar. 8.

Daring Danger (Selznick). Jan. 26-Mar. 22.

Daring Years (Associated Exhibitors).
Apr. 12-May 24.

Dark Secrets (Paramount). Jan. 5-Mar. 22.

Darling of New York (Universal). Feb. 23-
Apr. 5-Apr. 19-Apr. 26-May 3-May 24.

Daughters of Luxury (Paramount). Feb. 2-
Feb. 23-Mar. 22.

Daughters of the Rich (Preferred). Jan. 12-
Jan. 19-Mar. 8-Mar. 15-Apr. 12-Apr. 26.

David Copperfield (Associated Exhibitors).
Feb. 23-May 24.

Day of Faith (Goldwyn). Jan. 26-Feb. 16-
Mar. 1-Mar. 29-Apr. 12-May 3-May 24.

Dawn of a Tomorrow (Paramount). May 24.

Daytime Wives (F. B. O.) Jan. 12-Feb. 2-
Feb. 16-Mar. 8-Mar. 15-Mar. 29-Apr. 5-
Apr. 19-May 3.

Dead Game (Universal). Jan. 5-Jan. 12-
Apr. 26-May 24.

Defying Destiny (Selznick). Apr. 19.

Dempsey - Flrpo Fight (Miscellaneous).
Apr. 19.

Desert Blossoms (Fox). Jan. 6.
Desert Driven (F. B. O.). Jan. 19-Apr. 6.
Deserted at the Altar (Goldstone). Mar. 15.
Desert Gold (Hodkinson). Mar. 29.
Desire (Metro). Jan. 12-Feb. 2-Mar. 22-
May 3.

Destroying Angel (Assoc. Exhib.). Jan. 5-
May 17.

Dictator (Paramount). Feb. 23-May 24.

Divorce (F. B. O.). Mar. 1-Mar. 39-Apr. 5.

Divorce Coupons (Vitagraph). Feb. 2.

Do and Dare (Fox). Mar. 22-May 24.

Dr. Jack (Pathe). Feb. 23-Mar. 16-Apr. 26-
May 3-May 17.

Does It Pay? (Fox). Jan. 19-May 3-May 24.

Dollar Devils (Hodkinson). Jan. 6-May 24.

Don Qulckshot of *he Rio Grande (Univer-
sal). Jan. 5-Mar. 8-May 10.

Don't Call It Love (Paramount). May 3.

Don't Marry For Money (Weber-North).
Apr. 12.

Released July 13, 1924— Now Booking

<^S\mX CAREV-
1 Ihompson

Jl HUNT STROM 6ERQ PRODUCTION

HODKINSON RELEASE feffiK

May 31, 1924

MOVING PICTURE WORLD

473

Don't Tell Everything (Paramount). May 3.

Double Dealing (Universal). Apr. 6-Apr. 19-
May 10-May 17.

Doubling for Romeo (Goldwyn). Jan. 12-
Feb. 16.

Down to the Sea In Ships (Hodkinson). Jan.

5-Jan. 12-Jan. 19-Jan. 26-Mar. 1-Apr. 5-

Apr. 12-May 17.
Drifting (Universal). Apr. 12-Apr. 19-May

10-May 17.
Driven (Universal). Jan. 5-Mar. 8.
Drivin' Fool (Hodkinson). Feb. 16-Mar. 22-

Mar. 29-Apr. 5-Apr. 19-May 17-May 24.
Drums of Fate (Paramount). Feb. 23-Apr.

26-May 24.

Dulcy (First National). Feb. 9-Mar. 8-Mar.

15-Mar. 22-Mar. 29-Apr. 12-May 17.
Dusk to Dawn (Associated Exhibitors)

Apr. 19.

Dust Flower (Goldwyn). May 24.

Eagle's Feather (Metro). Jan. 12-Feb. 23-
Mar. 29-Apr. 5-May 24.

Bast Is West (First National). Jan. 12-
Jan. 19-Mar. 1-Mar. 29-Apr. 12-May 17-
May 24.

Bast Side, West Side (Principal). Jan. 26-
Feb. 2.

Ebb Tide (Paramount). Jan. 5-Feb. 23-Apr. 5.
Eleventh Hour (Fox). Jan. 12-Feb. 2-Mar.

15-Mar. 22-May 3-May 24.
Empty Cradle (Principal). Feb. 9.
Enchantment (Paramount). Mar. 22.
Enchanted Cottage (First National). May

17-May 24.

Enemies of Women (Goldwyn). Jan. 12-
Jan. 26-Mar. 1-Mar. 15-Mar. 22-Apr. 5-
May 3-May 17-May 24.

Enlighten Thy Daughter (Enlightenment).
Mar. 8.

Enter Madame (Metro). Jan. 12-Jan. 26.

Environment (Principal). Feb. 9.

Eternal City (First National). Apr. 12-
Apr. 19-May 10-May 24.

Eternal Flame (First National). Apr. 12-
Apr. 19-May 3-May 10.

Eternal Struggle (Metro). Jan. 6-Feb. 23-Mar
1-Mar. 22-Mar. 29-Apr. 6-Apr. 12-May 3.

Eternal Three (Goldwyn). Feb. 16-Mar. 1-
Mar. 22-May 24.

Excitement (Universal). May 10.

Exciters (Paramount). Jan. 5-Jan. 19-jan.
26-Mar. 22-Apr. 12-May 3-May 24.

Exiles (Fox). Mar. 22-Apr. 12-Apr. 19-
May 24.

Experience (Paramount). Jan. 5-Feb. 23-
Mar. 15 -May 3.

Extra Girl (Associated Exhibitors). Apr. 26-
May 17-May 24.

Eyes of the Forest (Fox). Mar. 22-Apr. 5-
Apr. 12-Apr. 19-May 3-May 17-May 24.

Eyes of the Mummy (Paramount). Jan. 19.

Face in the Fog (Paramount). Jan. 19-
May 24.

Face on the Barroom Floor (Fox). Feb. 16-
Mar. 22-May 3.

Face to Face (Playgoers). Apr. 5.

Fair Cheat (F. B. O.). Feb. 9-Mar. 29.

Fair Week (Paramount). May 24.

Fall of Babylon (Enterprise). Feb. 2-Mar. 15.

Famous Mrs. Fair (Metro). Mar. 1-Mar. 8-
Apr. 5-Apr. 19-May 10-May 24.

Fascination (Metro). May 10.

Fashionable Fakers (F. B. O.). May 10.

Fashion Row (Metro). Jan. 12. page 121-
Mar. 1-Apr. 5-Apr. 12-Apr. 19-May 3-
May 10-May 24.

Fast Mail (Fox). Feb. 2-May 24.

Fighting Blade (First National). Jan. 26-
Mar. 1-Mar. 8-Mar. 29-Apr. 19-May 10-
May 17.

Fighting Coward (Paramount). May 3-
May 24.

Fighting Guide (Vltagraph). Mar. 8-Mar. 15.
Fightin' Mad (Metro). May 3.
Fighting Strain (Steiner). May 3. •
Firebrand (Goldstone). Apr. 19.
Fires of Youth (Goldwyn). May 3.
First Degree (Universal). Mar. 22.
Five Dollar Baby (Metro). Mar. 1-Mar. 22-
Apr. 5.

Flame of Life (Universal). Feb. 2-Mar. 15-
Mar. 22-Apr. 19.

Flaming Barriers (Paramount). Mar. 22-
Apr. 12-May 3.

Flaming Youth (First National). Mar. 8-
Mar. 15-Mar. 22-Mar. 29-Apr. 19-May 3-
May 10-May 24.

Flesh and Blood (Western Pictures). Feb. ».

Flirt (Universal). Feb. 2-Feb. 9-Mar. 1-
Mar. 8-Mar. 22-Mar. 29-Apr. 26.

Send Every Week

Flower of the North (Vitagraph). Jan. 12-
Feb. 2-May 10.

Flowing Gold (First National). Mar. 29.

Flying Dutchman (F. B. O.). May 3.

Fog (Metro). Mar. 22-Mar. 29-Apr. 5-May
10-May 17.

Fog Bound (Paramount). Jan. 5-Mar. 22-
Apr. 12-May 10.

Foolish Matrons (First National). May 24.

Fool's Awakening (Metro). Apr. 12-Apr. 19-
May 24.

Fools First (First National). Mar. 29.
Fool's Highway (Universal). Apr. 12-Apr. 19-
Apr. 26.

Fools of Fortune (Selznick). Feb. 2.
Fool's Paradise (Paramount). Feb. 23-
May 10.

Footllght Ranger (Fox). Mar. 22.

Footlights (Paramount). Feb. 23.

Forbidden City (Selznick). Apr. 26.

Forbidden Lover (Selznick). Mar. 22-Apr. 12.

Forbidden Thing (First National). Apr. 19.

Forget Me Not (Metro). Apr. 5.

Forgotten Law (Metro). Jan. 12-Mar. 1-
Mar. 8-May 17.

Fortune's Mask (Vitagraph). Feb. 2-Feb. 16.

For the Defense (Paramount). May 10.

For You My Boy (Commonwealth). Apr. 19.

Fourth Musketeer (F. B. O.). Jan. 12-Mar. 22-
Apr. 19-May 24.

Fourteenth Lover (Metro). Feb. 23-Mar. 15.

Free Air (Hodkinson). Feb. 9.

French Doll (Metro). Jan. 19-Jan. 26-Feb.
23-Mar. 22-Apr. 5-Apr. 12-May 3-May 10-
May 17-May 24.

French Heels (Hodkinson). Apr. 12.

Friendly Husband (Fox). Mar. 8-Mar. 15-
Apr. 5-May 17.

From the Manger to the Cross (Vitagraph)
Mar. 1.

Front Page Story (Vitagraph). Apr. 5-Apr.
19-May 10.

Frontier of the Stars (Paramount). May 3.
Full House (Paramount). Apr. 26.
Fury (First National). Jan. 19-Feb. 9-
Mar. 29-May 17-May 24.

Galloping Ace (Universal). May 10.

Galloping Fish (First National). May 17.

Galloping Gallagher (F. B. O.). Apr. 19-
May 3-May 17-May 24.

Gallopin' Through (Universal). Feb. 2-
May 17.

Garrison's Finish (United Artists). Mar. 22-
Apr. 19.

Gas, Oil and Water (First National). Mar.

8-May 3-May 24.
Gay and Devilish (F. B. CO. Feb. 2.
Gentle Julia (Fox). May 3.
Gentleman From America (Universal). Mar.

Gentlemen of Leisure (Paramount). Jan. 26-
Mar. 15-Mar. 22-Apr. 12-Apr. 19.

George Washington. Jr. (Warner Bros.)
Mar. 29-Apr. 26-May 10-May 17-May 24.

Gimme (Goldwyn). Jan. 5-Jan. 12-Feb. 9-
May 24.

Ghost Breaker (Paramount). May 24.
Ghost Chaser (Universal). May 24.

Girl from God's Country (F. B. O.). Jan. 19.
Girl I Loved (United Artists). Mar. 22-Apr.

5-May 3.

Girl of the Golden West (First National).
Feb. 2-Apr. 19-May 10.

Girl Who Came Back (Preferred). Jan. 5-
Feb. 16-Mar. 1-Apr. 12-May 17.

Girl's Desire (Vitagraph). Feb. 9.

Glass Houses (Metro). Apr. 19.

Glimpses of the Moon (Paramount). Jan. 19-
Feb. 2-Apr. 12.

Glorious Adventure (United Artists). Apr. 19.

Go-Getter (Paramount). Apr. 12-Apr. 26.

Going Up (Associated Exhibitors). Feb. 2-
Feb. 16-Mar. 1-Mar. 8-Mar. 15-Mar. 22-
Apr. 19-May 3-May 10-May 24.

Gold Diggers (Warner Bros.). Feb. 9-
Feb. 16-Mar. 8-Mar. 15-Apr. 19-May 24.

Gold Fish (First National). May 3.

Gold Madness (Renown). Feb. 2-Mar. 8-
Mar. 15-May 3.

Golden Dreams (Goldwyn). May 17.

Golden Flame (Independent). Jan. 19.

Golden Snare (First National). May 3.

Goldwyn Productions. Jan. 12.

Golem (Paramount). Jan. 19.

Goodbye, Girls (Fox). Jan. 26-May 3-May 17.

Good Men and Bad (Selznick). Mar. 22.

Good Men and True (F. B. O.). Mar. 16-
Apr. 5-May 24.

Good Provider (Paramount). Jan. 26-Apr.
26-May 10.

Good References (First National). May 10.
Gossip (Universal). Feb. 16.
Governor's Lady (Fox). Mar. 15-May 3-
May 24.

Grail (Fox). Apr. 5-May 17-May 24.
Grand Larceny (Goldwyn). Feb. 9-Apr. 12-
May 17.

Grandma's Boy (Pathe). Feb. 23-Apr. 5-
Apr. 26.

Gray Dawn (Hodkinson). May 24.
Great Impersonation (Paramount). Jan. 5-
Mar. 22.

Great Moment (Paramount). Mar. 22-Apr. 12.
Great Night (Fox). Mar. 22-May 3.
Great White Way (Goldwyn). May 24.
Green Goddess (Goldwyn). Jan. 12-Mar. ]-

Mar. 15-Mar. 22-Apr. 19-May 17-May 24.
Green Temptation (Paramount). May 10.
Grim Comedian (Goldwyn). Jan. 19.
Grit (Hodkinson). Apr. 26.
Grub Stake (Selznick). Jan. 5-Jan. 26-Apr.

12.

Grumpy (Paramount). Jan. 5-Jan. 26-Feb. 9-
Mar. 1-Mar. 22-Apr. 12-May 24.

Gun Fighter (Fox). Jan. 26-Feb. 16-Apr. 12-
May 17-May 24.

Gypsy Passion (Vitagraph). May 24.

Haldane of the Secret Service (F. B. O.).
Feb. 9-Mar. 15-Apr. 5.

Half a Dollar Bill (Metro). Mar. 1-Apr. 26-
May 24.

Half Breed (First National). Feb. 16-Apr.l2.
Hands of Nara (Metro). Mar. 8-Apr. 5.
Happiness (Metro). Apr. 5-Apr. 12-Apr. 19-
May 10.

Harbor Lights (Associated Exhibitors).

Feb. 9-Mar. 22-M'ay 3.
Hardest Way (F. B. O.). May 24.
Has the World Gone Mad? (Equity). Jan. 19-

Apr. 19.

Hate Trail (Clarke-Cornelius). Jan. 6.
Headin' West (Universal). Jam. 12.
Headless Horseman (Hodkinson). May 3-
May 24.

HUNT STROM BER&
& CHARLES

Coming Soon

r^Dean^,

fine Siren
of Seville

Stonjby RH.VAN IQm-Dirertedbj JEROME STORM

SXXmh Hodkinson Release-

474

MOVING PICTURE WORLD

May 31, 1924

Heart Bandit (Metro). Mar. 29-Apr. 6-Apr.
19-May 3-May 24.

Heart of Wetona (Selznick). Mar. 22.

Heart Raider (Paramount). Jan. 19-Jan. 1*.

Hearts Aflame (Metro). Jan. 12-Jan. 19-
Jan. 26-Mar. 22-Apr. 26-May 24.

Heart's Haven (Hodklnson). Mar. 22.

Held to Answer (Metro). Jan. 26-Feb. 9-
May 3-May 17-May 24.

Hell Diggers (Paramount). Apr. 12.

Hell's Hole (Fox). Jan. 19-Mar. 1-May 3-
May 17.

Her Accidental Husband (C. B. C). Jan. 6.
Her Fatal Millions (Metro). Feb. 2.
Her Gilded Cage (Paramount). Apr. 12.
Her Husband's Trademark (Paramount).
May 10.

Heritage of the Desert (Paramount). Mar.

22- Apr. 12-May 10.

Her Lord and Master (Vita graph). Jan. 1J.
Her Mad Bargain (First National). Jan. 6.
Her Majesty (Associated Exhibitors). Apr. 19.
Hero (Preferred). Apr. 5-May 3.
Heroes of the Street (Warner Bros.). Feb.

23- Mar. 1-Apr. 19.

Her Reputation (First National). Jan. 19-
Feb. 9-Mar. 8-Mar. 15-Mar. 29-Apr. 19-
May 3-May 10-May 24.

Her Temporary Husband (First National).
Mar. 29-Apr. 19-May 3-May 10-May 17.

Hill Billy (Allied P. & D.). May 17.

His Children's Children (Paramount). Mar.
1-Mar. 15-Mar. 22-Apr. 12-Apr. 19-May 10.

His Darker Self (Hodkinson). Apr. 26.

His Last Race (Goldstone). Apr. 6.

His Majesty the American (United Artists).
Jan. 19.

His Mystery Girl (Universal). Jan. 18-
Feb. 2-Mar. 8-May 3-May 17.

Hodkinson Pictures. Feb. 2.

Hold Tour Horses (Goldwyn). May 3.

Hole in the Wall (Metro). Apr. 26.

Hollywood (Paramount). Jan. 5-Feb. 2-
Mar. 15-Mar. 22-Apr. 12-May 10.

Homeward Bound (Paramount). Jan. 8-
Jan. 26-Mar. 1-Mar. 22-May 10-May 24.

Hook and Ladder (Universal). Feb. 23-Mar.
1-Mar. 2-Mar. 29-Apr. 12-May 17.

Hottentot (First National).. Jan. 6-Jan. 26-
Apr. 19-May 3-May 10-May 24.

Hound of the Baskervilles (F. B. O.) Apr. 19.

Human Hearts (Universal). Jan. 12.

Human Wreckage (F. B. O.). Jan. 5-Jan. 26-
Feb. 2-Feb. 16-Mar. 1-Mar. 8-Mar. 15-
M*ar. 22-Mar. 29-Apr. 12-Apr. 19-May 8-
May 24.

Humming Bird (Paramount). Mar. 16-Mar.

22-Apr. 12-Apr. 19-May 3-May 10.
Humoresque (Paramount). Apr. 5.
Hunchback of Notre Dame (Universal). Mar.

8-Apr. 12-Apr. 26-May 3-May 10-May 17.
Hungry Hearts (Goldwyn). Jan. 12-Feb. 9-

Mar. 29.

Hunting Big Game In Africa (Universal).

May 3-May 10-May 24.
Huntress (First National). Jan. 12-Jan. 19-

Apr. 5-Apr. 19-May 3-May 17-May 24.
Hurricane's Gal (First National). Jan. 6-

Apr. 19-May 24.

I Am The Law (C. C. Burr). Apr. 12.
Icebound (Paramount). ISay 3.
If I Were Queen (F. B. O.). Jan. 19-May 10-
May 24.

If Winter Comes (Fox). Feb. 2-Feb. 16-
Mar. 1-Mar. 8-Mar. 15-Apr. 6-Apr. 19-

From five pages to twelve is a
healthy growth in a couple of
months.

Keep Straight From the Shoul-
der going strong and growing
bigger.

SEND TIPS TODAY.

May 3-May 17-May 24.

If You Believe It, It's So (Paramount).
Jan. 5-Apr. 12.

Impossible Mrs. Bellew (Paramount). Mar.
22-Apr. 12.

Impulse (Arrow). Jan. 12.

Infidel (First National). Feb. 16-May 17.

Inner Man (Associated Exhibitors). Apr. 12.

In Search of a Thrill (Metro). Jan. 19-
Jan. 26-Mar. 1-Mar. 15-Mar. 22-Mar. 29-
Apr. 19-Apr. 26.

In the Name of the Law (F. B. O.). Jan. 6-
May 3-May 24.

In the Palace of the King (Goldwyn). Jan.
12-Mar. 8-Apr. 19-May 3.

Iron Trail (United Artists). Apr. 12-May 17.

Is Divorce a Failure? (Associated Exhibit-
ors). Jan. 19-May 3.

Island Wives (Vitagraph). Mar. 1-Mar. 8-
Apr. 5.

Isle of Lost Ships (First National). Jan. 6-
Apr. 5-Apr. 19-May 3-May 10-May 24.

Is Matrimony a Failure? (Paramount). Jan.
12-Apr. 12.

Jack o' Clubs (Universal). Apr. 12-Apr. 26-
May 24.

Jail Bird (Paramount). Apr. 26.

Jane Eyre (Hodkinson). Jan. 26.

Java Head (Paramount). Jan. 26-Apr. 12.

Jazzmania (Metro). Jan. 26-Feb. 9-Apr. 5-
Apr. 19-May 24.

Jealous Husbands (First National). Apr. 19-
May 17-May 24.

Judgment of the Storm (F. B. O.). Mar. 8-
Apr. 12-Apr. 19-May 3-May 10-May 17.

Judgment (World). Feb. 2.

June Madness (Metro). Jan. 26-Apr. 5.

Jungle Adventures (Selznick). Jan. 26.

Just Off Broadway (Fox). Apr. 12-May 3-
May 24.

Just Tony (Fox). Jan. 12-Feb. 9-May 24.
K

Keeping Up with Society (F. B. O.). May 10.

Kentuckians (Paramount). Feb. 23.

Kentucky Days (Fox). Mar. 22-Apr. 19-
May 3-May 24.

Kentucky Derby (Universal). Jan. 19-
May 10.

Kickback (F. B. O.). Jan. 26-May 24.

Kick In (Paramount). Jan. 12-Feb. 2-Mar.

22-May 3-May 10-May 24.
Kid (First National). Jan. 12-Jan. 26-May 3.
Kindled Courage (Universal). Jan. 26.
Kindred of the Dust (First National). Ian.

5-Mar. 22.

Kingdom Within (Hodkinson). Jan. 5-Apr. 5.
King Creek Lew (Steiner). Mar. 29-Apr. 12-
May 3.

King of Wild Horses (Pathe). May 17.

Kisses (Metro). Apr. 26.

Ladies to Board (Fox). Apr. 6-Apr. 12-
Apr. 19-May 3-May 17-May 24.

Lady of Quality (Universal). Mar. 1-Apr.
19-Apr. 26-May 17.

Lane That Had No Turning (Paramount).
Feb. 23.

Last Hour (Metro). Mar. 22.

Last Moment (Goldwyn). Jan. 12-Feb. 16-
Mar. 22-May 3-May 17.

Last Trail (Fox). Feb. 16.

Law Forbids (Universal). Apr. 26.

Lawful Larceny (Paramount). Jan. 12-Jan.
26-Feb. 2-Feb. 23-Apr. 12-Apr. 26-May 8-
May 24.

Law of the Lawless (Paramount). Jan. 26-
Mar. 1-Apr. 19-Apr. 26.

Leavenworth Case (Vitagraph). Mar. 16-
Apr. 5-Apr. 12-May 10.

Legally Dead (Universal). Feb. 9-May 10.

Leopardess (Paramount). Feb. 16-Mar. 29.

Les Miserables (Fox). May 17.

Let's Go (Truart). Mar. 22-Apr. 5-Apr. 12.

Let Not Man Put Asunder (Vitagraph). May
3-May 17-May 24.

Light That Failed (Paramount). Mar. 15-
Mar. 22-Mar. 29-Apr. 12-Apr. 19-May 10-
May 24.

Lights Out (F. B. O.). Jan. 6-Jan. 26-Feb.

9-Feb. 16-Mar. 22-Apr. 6-May 8.
Lilies of the Field (First National). Apr.

19-May 17.
Lion's Mouse (Hodkinson). Mar. 15.
Little Church Around the Corner (Warner

Bros.). Jan. 12-Apr. 19.
Little Johnny Jones (Warner Bros.). Jan.

19-Feb. 16-Mar. 1-Mar. 15-Mar. 29-Apr.

12-Apr. 19-May 10.
Little Minister (Paramount). Mar. 29-

May 24.

Little Old New York (Goldwyn). Feb. 23-
Mar. 1-Mar. 22-Mar. 29-Apr. 6-Apr. 12-
Apr. 19-May 3-May 17-May 24.

Little Red School House (Arrow). Jan. 19-
Mar. 1.

Little Wild Cat (Vitagraph). Mar. 16.

Lone Star Ranger (Fox). Jan. 12-Jan. II-
Jan. 26-Ffb. 2-Feb. 9-Mar. 1-Mar. 22-
Apr. 5-Apr. 12-May 3-May 10-May 17-
May 24.

Lone Wagon (Sanford.) Mar. 1-Mar. 8.
Lonely Road (First National). May 17.
Uong Live the " ing (Metro). Jan. 19-Feb.

2- Feb. 9-Mar. 1-Mar. 22-Apr. 5-Apr. II-
May 10-May 17-May 24.

Look Your Best (Goldwyn). Jan. 12-Apr. 12-
May 3.

i.orna Doone (First National). Jan. 26.

Lost and Found (Goldwyn). Jan 19-Apr. 12-
Apr. 19-Apr. 26-May 3.

Lotus Eater (First National). Feb. 16-Apr.
19.

Love Bandit (Vitagraph). Feb. 16-May 17-
May 24.

Love Brand (Universal). Jan. 26.
Love Gambler (Fox). Mar. 15.
Love, Honor and Behave (First National).
Jan. 26.

Love in the Dark (Metro). Mar. 29-Apr. 5-
Apr. 26.

Love Letter (Universal). Feb. 9-Feb. 16.

Love Letters (Fox). Apr. 19-May 24.

Love Master (First National). Mar. 22-May

3- May 17-May 24.

Love Never Dies (First National). Mar. 8.

Love Piker (Goldwyn). Jan. 19-Feb. 9-
Mar. 22-Apr. 12-May 3.

Love Pirate (F. B. O.). May 10.

Loves of Pharaoh (Paramount). Apr. 19.

Love's Whirlpool (Hodkinson). Apr. 26.

Loving Lies (United Artists). Apr. 26.

Loyal Lives (Vitagraph). Jan. 12-Jan. 19-
Feb. 9-Apr. 26-May 17.

Luck (C. C. Burr). Jan. 5-Jan. 19-Apr. 19-
May 3.

Luck of the Irish (Paramount). Apr. 6.
Lucretla Lombard (Warner Bros.) Mar. 1-

Mar. 8-Apr. 12-Apr. 26-May 3-May 17-
May 24.

Lullaby (F. B. O.) Apr. 5-Apr. 19.

Luxury (Arrow). Feb. 2.

Lying Lips (First National). Jan. 28.

Mad Love (Goldwyn). Feb. 9-May 17.

Madness of Youth (Fox). Feb. »-Mar. 22.

Mailman (F. B. O.) Jan. 26-Feb. 2-Feb. 23-
Mar. 15-Apr. 5-Apr. 12-Apr. 19-May 8-
May 10-May 17.

Main Street (Warner Bros.). Jan. 8-Jan. 18-

In Production

"BARBARA
FRIETCHIE"

BASED ON PLAY BY

CLYDE- FITCH
Omcudhj LAMBERT HIU.YER

A" HODKINSON
<y flELEASE-

May 31, 1924

MOVING PICTURE WORLD

475

Jan. 19-Jan. 26-Mar. 8-Apr. 12-Apr. 26-
May 24.

Making A Man (Paramount). Apr. 19.
Male and Female (Paramount). Jan. 26.
Man Between (Associated Exhibitors). Mar.
29.

Man from Brodney's (Vitagraph). Mar. 22-
Apr. 26-May 3-May 17-May 24.

Man from Glengarry (Hodkinson). Feb. 9-
Mar. 22-May 3-May 10.

Man from Home (Paramount). Jan. 12.

Man from Lost River (Goldwyn). Mar. 22-
May 17.

Man From Wyoming (Universal). Mar. 8-

Apr. 12-Apr. 26.
Man's Home (Selznick). May 3.
Man L:fe Passed By (Metro). Mar. 15-Apr.

26-May 10-May 17.
Man's Mate (Fox). May 10-May 17-May 24.
Man Next Door (Vltagraph). Jan. 12-Jan.

26-Feb. 9-Feb. 23-Mar. 22-Mar. 29-Apr.

12-Apr. 19-Apr. 26-May 17-May 24.
Man of Action (First National). Feb. ;6-

Mar. 1-Apr. 5-Apr. 19-May 10.
Manfrf Mlchf (Vltaeraph) Jan. 12-Jan. 26.

Jan. 19-Feb. 2-Mar. 15-Apr. 12-Apr. 26-
May 24.

Manslaughter (Paramount). Jan. 26-Mar. 1-

Apr. 12-Apr. 26-May 24.
Man Unconquerable (Paramount). Apr. 19.
Man Without A Country (American Legion).

Apr. 12.

Man Who Played God (United Artists).

Jan. 19-Feb. 2-Mar. 15-May 17.
Man Who Saw- Tomorrow (Paramount).
May 10.

Man Who Won (Fox). Mar. 16-Mar. 22-
Apr. 12-May 24.

Man with Two Mothers (Goldwyn). Jan. 19-
Feb. 9.

Mark of the Beast (Hodkinson). Jan. 6-
Feb. 2-Feb. 9-Mar. 15-Apr. 19.

Marriage Chance (Selznick). Feb. 16.

Marriage Circle (Warner Bros.). May 8-
May 17.

Marrh'Ke Maker (Paramount i. Jan. 26-Feb.

9-Feb. 16-Apr. 5-Apr. 26-May 10.
Married People (Hodkinson). May 3.
Mary of the Movies (F. tS. O.). Mar. 15-Apr.

12-Apr. 19.

Mask of Lopez (F. B. O. ) Apr. 5-Apr. 12-
Apr. 19-May 17-May 24.

Match Breaker (Metro). Apr. 26.

Masquerader (First National). Jan. 5-May
17-May 24.

Maste rs ol Men (Vltagraph) Jan. 12-Jan. 19-
Mar. 8-Mar. 15-M*ar. 29-Apr. 12-May 3-
May 17-May 24.

Maytlme (Preferred). Feb. 23-Mar. 15-Mar.
22-Apr. 19.

McGuire of the Mounted (Universal). Jan.

26-F^b. 16-Mar. 1.
Meanest Man In the World (First National).

Mar. 15-Mar. 22-Apr. 19-Apr. 26-May 3-

May 24.

Men in the Raw (Universal). Feb. 16-Apr
V 12-Apr. 19-May 3-May 17.

Merry On Round (Universal). Jan. 19-F»h.
2-Feb. 9-Mar. 15-Apr. 5-Apr. 12-Apr. 19-
Apr. 26-May 10-May 17.

Michael O'Halloran (Hodkinson). Jan. 19-
Jan. 26-Feb. 16-Mar. 1-Apr. 5-May 24.

Mickey (F. B. O.). Apr. 19-May 17-May 24.

Midniuhl Alarm ( V i tagin pn ). Jan 12-
Feb. 9-Feb. 23-Mar. 8-Mar. 15-Mar. 29-
Apr. 12-Apr. 19-May 17-May 24.

Midnight Guest (Universal). Mar. 8.

Midnight Patrol (Selznick). Jan. 26-Mar. 1.

Mighty l>ak a Rose (First National). Jan.
12-Feb. 2-Feb. 9-Feb. 16-Apr. 19-Apr. 26-
May 3-May 10-May 24.

Mile a Minute Romeo (Fox). Mar. 22-Apr.
12-May 3-May 24.

Million In Jewels (Selznick). Feb. 16.

Million to Burn (Universal). Feb. 9-Apr. 26-
May 10.

Miracle Baby (F. B. O.). Jan. 19-Feb. 9-Mar.

8-Apr. 12-May 3.
Miracle Makers (Associated Exhibitors).

May 10.

Miracle Man (Paramount). Feb. 2-Apr. 19.
Miss Lulu Bett (Paramount). Jan. 12-Mar.

29-Apr. 26.
Missing Millions (Paramount). Apr. 19.
Mixed Faces (Fox). Jan. 5-Jan. 12.
Modern Matrimony (Selznick). Feb. 2-Apr.

5-May 17.

Mollycoddle (United Artists). Apr. 12-
Apr. 26.

Molly O' (First National). Feb. 16.
Money, Money, Money (First National).
May 10.

Monna Vanna (Fox). Mar. 1-Mar. 15-Mar.
22-May 3-May 17.

Madge Bellamy, playing a featured role in
"The Fire Patrol," a H unt Stromberg pro-
duction released by Chadwick Pictures
Corporation.

Monte Crlsto (Fox). Jan. 12-Mar. 29-Mav 3-
May 10.

Moonshine Valley (Fox). May 10.

Moran of the Lady Letty (Paramount).

Jan. 26-Mar. 29-Apr. 12.
More To Be Pitied Than Scorned (C. B. C).

Mar. 15.

Mothers-ln-T.a w (Preferred). Jan. 6-Jan. 12-
Feb. 2-May 3-May 17-May 24.

Motion to Adjourn (Arrow). Jan. 19.

Mr. Barnes of New York (Goldwyn). Apr. 12.

Mr. Blll ngs Spends His r>|me (Paramount).
Jan. 26-Apr. 19-Apr. 26.

Mrs. Lefflngwell's Boots (Selznick). Jan. 26.

My American Wife (Paramount). Jan. 5-
Jan. 12-Feb. 16.

My Boy (First National). Mar. 8.

My Dad (F. B. O.). May 10-May 24.

Mysterious Rider (Hodkinson). Feb. 23-
May 3-May 24.

Mysterious Witness (F. B. O.). Mar. 15-Mar.
22-Apr. 12.

My Wild Irish Rose (Vltagraph). Feb. 2-
Apr. 12-May 3.

Name the Man (Goldwyn). Apr. 5-May 3-
May 17.

Nanook of the North (Pathe). Jan. 19-
Apr. 5.

Near Lady (Universal). Jan. 19-Apr. 5-
May 10.

Ne'er Do Well (Paramount). Jan. 6-Jan. 19-
Feb. 16-Apr. 19.

Nellie the Beautiful Cloak Model (Goldwyn).
May 24.

New Teacher (Fox). Feb. 9.

Next Corner (Paramount). Apr. 12-May 3-
May 10.

Nice People (Paramount). May 10.

Night Hawk (Hodkinson). Apr. 26-May 24.

Night Message (Universal). May 17-May 24.

Ninety and Nine (Vitagraph). Feb. 9-Apr.
12-Apr. 19-May 3-May 17-May 24.

Nobody's Bride (Universal). Jan. 5-Jan. 26-
Apr. 5.

Nobody's Kid (F. B. O.). May 24.

Nobody's Money (Paramount). Jan. 12-
Mar. 15-May 10.

Noise in Newboro (Metro). May 10.

No More Women (United Artists). Apr. 12.

No Mother to Guide Her (Fox). Apr. 19-
May 3-May 10-May 17.

North of Hudson Bay (Fox). Jan. 12, page
121-Feb. 2-Mar. 22-Apr. 5-Apr. 12-Apr.
26-May 3-May 17-May 24.

North of Nevada (F. B. O.). May 24.

North of the Rio Grande (Paramount). Jan.
12-Jan. 19-Apr. 12.

Not a Drum Was Heard (Fox). Mar. 22-Apr.
5-Apr. 19-May 3-May 10-May 17-May 24.

Notoriety (Weber & North). Feb. 23.

No Trespassing (Hodkinson). Apr. 26.

N'th ' Commandment (Paramount). Jan. 6-
May 10.

Oathbound (Fox). Mar. 1.

Old Fool (Hodkinson). Mar. 22-Apr. 5-Apr.

26-May 17.

Old Homestead (Paramount). Jan. 26-Apr.
12-Apr. 26.

Oliver Twist (First National). Apr. 5-May
3-May 10.

O'Malley of the Mounted (Paramount). Apr.

Omar the Tentmaker (First National). Apr. 5.

One Exciting Night (United Artists).
Feb. 9-Apr. 26-May 10-May 17.

One Glorious Day (Paramount). Mar. 15-
Apr. 5.

One Night in Paris (Pathe). Apr. 12.

One Stolen Night (Vitagraph). Feb. 9.

One Week of Love (Selznick). Jan. 26-
Feb. 2-Mar. 15-Mar, 22.

Only 38 (Paramount). Jan. 12-Jan. 26-Mar.
29-Apr. 26-May 24.

On the Banks of the Wabash (Vltagraph).
Feb. 2-Apr. 12-May 17-May 24.

On the High Seas (Paramount). Jan. II-
Jan. 19-Jan. 26.

Ordeal (Paramount). Apr. 19.

Orphans of the Storm (United Artists). Jan.
12-Mar. 8-Mar. 15-Apr. 6-May 3.

Other Women's Clothes (Hodkinson). Apr. 19.

Our Hospitality (Metro). Mar. 15-Mar. 22-
Mar. 29-Apr. 5-Apr. 26-May 3-May 24.

Out of Luck (Universal). Jan. 19-Feb. 9-
Mar. 1-Apr. 26-May 10-May 17.

Outcast (Paramount). Jan. 26.

Over the Border (Paramount). Jan. 19-
Apr. 26.

Paddy-the-Next-Best-Thing (United Artists).
Mar. 15-Apr. 26.

Paid in Advance (Universal). Mar. 22.

Painted People (First National). Mar. 29-
May 3-May 10-May 17.

Paramount Productions. Jan. 12.

Passion (First National). Feb. 16.

Pawn Ticket 210 (Fox). Feb. 9-May 10.

Peacock Alley (Metro). Mar. 1-May 17.

Peck's Bad Boy (First National). Jan. 26.

Peg o' My Heart (Metro). Jan. 19-Jan. 26-
Apr. 5-Apr. 12-Apr. 19-May 3-May 17.

Penalty (Goldwyn). Jan. 6-Jan. 19.

Penrod (First National). Mar. 8-Apr. 5-Apr.
26-May 3.

Penrod and Sam (First National). Mar. 8-
Mar. 22-May 10-May 17-May 24.

Perfect Crime (First National). Feb. 16.

Phantom Horseman (Universal). Apr. 26-
May 10-May 17-May 24.

Pied Piper Malone (Paramount). Mar. 22-
Apr. 12-Apr. 19.

Pink Gods (Paramount). Apr. 5-May 24.

Pioneer Trails (Vltaeraph). Jan. 6-Jan. 11-
Jan. 19-Feb. 9-Feb. 16-Feb. 23-Mar. 1-
Mar. 22-Mar. 29-Apr. 5-Apr. 12-Apr. 19-
May 3-May 10-May 17-May 24.

Playing It Wild (Vitagraph). Feb. 2-Feb. 16-
Mar. 1-May 10-May 17.

Pleasure Mad (Metro). Feb. 2-Mar. 15-
Mar. 22-Mar. 29-Apr. 5-Apr. 12-May 3.

Plunderer (Fox). May 24.

Poisoned Paradise (Preferred). Apr. 12.

Polly of the Follies (First National). Jan.
12-May 10.

Polly with a Past (Metro). May 10.

Pollyanna (United Artists). May 17.

Ponjola (First National). Feb. 2-Mar. 8-
Mar. 15-Apr. 5-Apr. 26-May 10-May 17.

Poor Men's Wives (Preferred). Jan. 6-Jan.
19-Jan. 26-Feb. 2-Mar. 15-Mar. 22-Apr.
12-May 3.

Poor Relation (Goldwyn). Apr. 5.

Potash and Perlmutter (First National).
Feb. 16-Feb. 23-Mar. 8-Mar. 22-Apr. 5-
Apr. 12-Apr. 19-Apr. 26-May 10-May 17-
May 24.

Poverty of Riches (Goldwyn). Feb. 9.

Power Divine (Independent). Jan. 6.

Power of a Lie (Universal). Jan. 19.

Pride of Palomar (Paramount). Jan. 19-Apr.
5-Apr. 12-Apr. 19.

Prince There Was (Paramount). Apr. 12-
May 24.

Printer's Devil (Warner Bros.) Feb. 9-
Mar. 8-Apr. 12-May 3-May 10-May 24.

Prisoner (Universal). May 24.

Prisoner of Zenda (Metro). Feb. 23-Mar. 1-
May 17.

Prodigal Daughters (Paramount). Jan. 6-

Jan. 19-Mar. 8-Mar. 15-Apr. 26-May 3.

Pure Grit (Universal). May 10.

Puritan Passion (Hodkinson). Apr. 26-
May 24.

Purple Highway (Paramount). Mar. 8-May
10-May 24.

476

MOVING PICTURE WORLD

May 31, 1924

<»

Quicksands (Selznick). Mar. 15-Mar. 22-
May 10.

Quiney Adams Sawyer (Metro). Jan. 19-
Apr. 26-May 3-May 17.

Racing Hearts (Paramount). Jan. 5-Jan. 26-

Mar. 1-Mar. 8-Apr. 19.
Radio Mania (Hodkinson). Apr. 5-May 10.
Ragged Edge (Goldwyn). Jan. 12-May 3-

May 17-May 24.
Ragged Heiress (Fox). Jan. 19.
Rags to Riches (Warner Bros.). Feb. 23-

May 3.

Railroaded (Universal). Jan. 26.

Ramblin' Kid (Universal). Jan. 19-Mar. 15-

Apr. 5-Apr. 19-May 3-May 17-May 24.
Rapids (Hodkinson). Jan. 26-Feb. 9-Feb. 16-

May 24.

Red Head (Hodkinson). Mar. 1.

Red Lights (Goldwyn). Jan. 26-Feb. 2-Mar.
8-Mar. 15-Mar. 22-Apr. 5-Apr. 12-Apr. 26-
May 3-May 17-May 24.

Red Warning (Universal). Jan. 26-Mar. 22-

J> May 3-May 17.

Refuge (First National). May 10.

Remembrance (Goldwyn). Feb. 9-Feb. 16-
May 17.

Remittance Woman (F. B. O.). Apr. 12-
May 17.

Rendezvous (Goldwyn). Apr. 12-May 17.

Reno (Goldwyn). Apr. 12-Apr. 26-May 3-
May 17-May 24.

Richard the Lion-Hearted (United Artists).
Apr. 12-Apr. 26.

Ride for Your Life (Universal). Apr. 19-
VMay 3-May 10-May 24.

Riders of the Law (Sunset). Feb. 23.

Right That Failed (Metro). Mar. 15.

Rip Tide (Arrow). Apr. 5.

Rip Van Winkle (Hodkinson). May 24.

Robin Hood (United Artists). Jan. 19-Jan.
26-Feb. 2-Mar. 22-Apr. 5-Apr. 12-Apr. 19-
May 3-May 10.

Rogue's Romance (Vitagraph). May 10.

Romance and Arabella (Selznick). Mar. 29.

Romance Land (Fox). Apr. 5-May 10.

Rose of the Sea (First National). Feb. 9-
Mar. 8-Mar. 22.

Rosita (United Artists). Feb. 2-Mar. 15-Mar.
22-Apr. 12-Apr. 19-May 3-May 10-May 17-
May 24.

Rouged Lips (Metro). Jan. 19-Feb. 2-May
10.

Ruggles of Red Gap (Paramount). Jan. 6-
Jan. 26-Feb. 16-Apr. 5-Apr. 12-May 10.

Ruling Passion (United Artists). Apr. 12.

Rupert of Hentzau (Selznick). Mar. 1-Mar.
15-Apr. 26-May 10.

Rustle of Silk (Paramount). Jan. 5-Jan. 26-
Feb. 2-Feb. 23.

Safety Last (Pathe). Jan. 5-Feb. 16-Feb. 23-
Mar. 15-Mar. 22-Apr. 5-May 10-May 17-
May 24.

St. Elmo (Fox). Feb. 2-Mar. 29-Apr. 19-May

3-May 24.
Salome (Fox). Mar. 22.

Salomy Jane (Paramount). Jan. 12-.Tan. 19-
Jan. 26-Mar. 15-Apr. 12-Apr. 19.

Salvation Nell (First National). Apr. 26.

Sand (Paramount). Apr. 19.

Savage Woman (Selznick). Mar. 29.

Sawdust (Universal). Jan. 5-Feb. 2-Apr. 19.

Scandal (Selznick). Apr. 12.

Scarab Ring (Vitagraph). Feb. 9.

Scaramouche (Metro). Apr. 5-Apr. 12-May
3-May 10-May 17-May 24.

Scarlet Lily (First National). Jan. 26-Feb.
9-Feb. 16-May 10.

Scars of Jealousy (First National). Feb. 16-
Apr. 26-May 10-May 17.

School Days (Warner Bros.). Feb. 9.

Second Fiddle (Hodkinson). Mar. 15-May
24.

Second Hand Love (Fox). Mar. 22-Apr. 26.
Secret of the Pueblo (Steiner). May 3.
Secrets of Paris (C. C. Burr). Mar. 1.
Self Made Wife (Universal). Jan. 26-Apr. 19.
Seventh Day (First National). May 17.
Shadow of the East (Fox). May 10-May 17.
Shadows (Preferred). Jan. 26-Feb. 23-Apr.
19-May 17.

Shadows of Conscience (Preferred). Mar. 22.
Shadows of Paris (Paramount). Mar 22-

May 3-May 10.
Shadows of the North (Universal). Mar. 22-
Apr. 19-Apr. 26-May 3-May 17.
Shal.ured Idols (Selznick). Feb. 2.
Sheik (Paramount). Jan. 19-Apr. 12.

Jack Holt and Billie Dove in a new fall
Paramount production, "Wanderer of the
Wasteland."

Shepherd King (Fox). May 10.
Sherlock Holmes (Goldwyn). Jan. 19-Mar.
1-May 24.

Shifting Sands (Hodkinson). Jan. 26-Apr. 26.
Shirley of the Circus (Fox). Apr. 5-Apr. 12-
May 24.

Shock (Universal). Jan. 19-Feb. 9-Mar. 15-
Apr. 19-May 10-May 24.

Shooting of Dan McGrew (Metro). May 24.

Shooting for Love (Universal). Jan. 26-May
3-May 17-May 24.

Shore Acres (Metro). Apr. 26.

Shriek of Araby (United Artists). Mar. 22.

Sign on the Door (First National). Feb. 2-
Apr. 12-May 10.

Sign of the Jack O' Lantern (Hodkinson).
Apr. 12.

Silent Command (Fox). Jan. 19-Mar. 1-Mar.
22-Apr. 19-May 17.

Silent Partner (Paramount). Jan. 5-Jan. 12-
Jan. 19-May 3-M*ay 10.

Silent Vow (Vitagraph). Jan. 12-Jan. 19-
Feb. 9.

Silver Spurs (Independent). Feb. 2.
Sin Flood (Goldwyn). Jan. 19-Feb. 16-May
17-May 24.

Singed Wings (Paramount). Mar. 15-Apr.
26-May 10.

Single Handed (Universal). Jan. 26-Feb. 9.

Singer Jim McKee (Paramount). Apr. 12-
Apr. 26-May 10.

Sins of Rosanne (Paramount). Apr. 5.

Siren Call (Paramount). Jan. 12-Apr. 5-Apr.
26-May 17.

Six Cylinder Love (Fox). Feb. 16-Mar. 22-
Mar. 29-May 3-May 17-May 24.

Six Days (Goldwyn). Jan. 5-Feb. 9-Feb. 16-
Mar. 1-Mar. 8-Mar. 15-Mar. 22-Apr. 5-
Apr. 19-Apr. 26-May 3-May 17-May 24.

Six-Fifty (Universal). War. 22-Apr. 19-May
10.

Sixty Cents an Hour (Paramount). Jan. 6-

Jan. 19-Apr. 12.

Skid Proof (Fox). Jan. 12-Mar. 29-Apr. 12-
May 3-May 10-May 17.

Skin Deep (First National). May 17.

Slander the Woman (First National). Jan.
19-Apr. 5-May 24.

Slaves of Desire (Goldwyn). Jan. 19-Mar. 8-
Mar. 29-Apr. 19-May 3-May 10-May 24.

Slippy McGee (First National). Apr. 5-Apr.
26-May 17-May 24.

Slim Princess (Goldwyn). May 10.

Slim Shoulders (Hodkinson). May 17.

Small Town Idol (First National). Feb. 16-
Apr. 26.

Smashing Barriers (Vitagraph). Jan. 6-
Jan. 26-Mar. 15-Apr. 5-May 17.

Smllln' Through (First National). Jan. 12-
Mar. 29-Apr. 12.

Smudge (First National). Apr. 12.

Snow Bride (Paramount). Jan. 19-Jan. 26-
Mar. 22-Apr. 19.

Snowdrift (Fox). Mar. 15-Mar. 22.

Social Code (Metro). Jan. 19-Mar. 8-Apr. 26-
May 24.

Society Scandal (Paramount). May 10.
Soft Boiled (Fox). Feb. 16-Mar. 15-Mar. 22-
Apr. 12-Apr. 19-May 3-May 24.

Son of the Wolf (F. B. O.). Jan. 11.

Song of Love (First National). Mar. 8-Mar.
15-Mar. 22-Apr. 5-May 3-May 10-May 24.

Sonny (First National). Feb. 16-Apr. 12-
May 10-May 24.

Soul of the Beast (Metro). Jan. 5-Jan. II-
Feb. 2-Feb. 9-Feb. 16.

Soul of a Man (Producers Security). Feb. I.

Souls for Sale (Goldwyn). Jan. 19-Jan. II-
Feb. 16-Apr. 12-Apr. 19-May 24.

South Sea Love (Fox). Mar. 15-Apr. 19-May
10-May 17.

South of Suva (Paramount). May 10.

Spanish Dancer (Paramoun'). Jan. 5-Mar. 15-
Apr. 19-Apr. 26-May 3.

Speed Girl (Paramount). Jan. 12.

Spider and the Rose (Renown). Feb. 2-Mar.
29-Apr. 12-Apr. 19-May 3.

Spoilers (Goldwyn). Jan. 12-Jan. 19-Jan. 26-
Mar. 15-Mar. 22-Apr. 12-Apr. 19-May I-
May 10-May 24.

Sporting Youth (Universal). Mar. 29-Apr.
19-Apr. 26-May 3-May 10-May 17-May 24.

Steadfast Heart (Goldwyn). Mar. 8-Apr. 6-
May 3-May 17-May 24.

Steelheart (Vitacraph). Jan. 26.

Stephen Steps Out (Paramount). Jan. 26-
Mar. 22-Apr. 12-Apr. 26-May 10-May 17.

Stepping Fast (Fox). Feb. 2-Mar. 15-Mar. 29-
Apr. 12-May 3-May 17.

Storm (Universal). Apr. 19.

Storm Girl (First National). Mar. 8.

Stormswept (K. B. O. ) Mar. 22-Apr. 5.

Stormy Seas (Associated Exhibitors). Apr.
5-May 24.

Strance Idols (Fox). Jan. 5.

Stranger (Paramount). Apr. 19-May 17.

Stranger's Banquet (Goldwyn). Feb. 16-
Apr. 12-Apr. 26-May 3-May 10-May 17-
May 24.

Strangers of the Night (Metro). Jan. 26-
Feb. 2-Feb. 9-Mar. 22-Mar. 29-Apr. 6-
Apr. 12-May 3-May 24.

Success (Metro). Feb. 2-Mar. 15-May 24.

Sunshine Trail (First National). Feb. 9-Mar.
8-Mar. 22-May 17.

Sure Fire Flint (C. C. Burr). Feb. 9-Apr. 19-
May 3.

Suzanna (United Artists). Mar. 8.

Tango Cavalier (Aywon). Jan. I.

Tea — With a Kick (Associated Exhibitors).
Jan. 12-Feb. 9-Mar. 1-Mar. 8-Apr. 12-
Apr. 19-May 10.

Temple of Venus (Fox). Mar. 1-Mar. 21-
May 17.

Temporary Marriage (Principal). Jan. 6-

Jan. 19-Feb. 9-Mar. 29-Apr. 12.
Temptation (C. B. C.) Feb. 9-Mar. 8-Mar. 16-
Apr. 5.

Ten Nights In a Barroom (Arrow). Feb. 2-
Apr. 12-May 3.

Tess of the Sturm Country r United Artists).
Jan. 5-Mar. 15-Apr. 26-May 24.

Testing Block (Paramount). Apr. 12.

Thelma (F. B. O.). Jan. 19-Apr. 5-Apr. 19-
May 3.

There Are No Villains (Metro). May 24.
Third Alarm (F. B. O.). Feb. 2-Feb. lti-Mar.
15-Mar. 22.

Thirty Days (Paramount). Jan. 12-Feb. 9-
Apr. 12-Apr. 26-May 10.

Thorns and orange Blossoms (Preferred).
Jan. 26-Apr. 12.

Three Ages (Metro). Jan. 19-Jan. 21-Feb.
2-Feb. 16-Mar. 1-Mar. 22-Mar. 29-Apr.
12-Apr. 19-May 10-May 24.

Three Jumps Ahead (Fox). Feb. 2-Feb. 9-
Mar. 1-Mar. 22-Apr. 26-May 3-May 10-
May 17.

Three Live Ghosts (Paramount). Mar. 16-
May 17.

Three Muaketeers (United Artists). Feb. 11
Three Must-Get-Theres (United Artists).
Apr. 5.

Three Weeks (Goldwyn). May 24.

Three Wise Fools (Goldwyn*. Jan. I*-
Feb. 2-Mar. 22-Mar. 29-Apr. 12-Apr. 26-
May 10-May 24.

Three Word Brand (Paramount). Apr. 12-
Apr. 26-May 17.

Thrill Chaser (Universal). Feb. 16-Feb. 22-
Mar. 22-Apr. 19-May 17-May 24.

Through the Dark (Goldwyn). May 3.

Through the Storm (Playgoers). Mar. 22-
May 17.

Thundergate (First National). Feb. 2-Mar.
1-Mar. 15-Apr. 5-Apr. 12-Apr. 26-May 10-
May 17-May 24.

Thundering Dawn (Universal). Jan. 19-
Feb. 16-Mar. 1-Mar. 8-Apr. 19-Apr. 16-
May 3-May 10-May 17.

Thy Name Is Woman (Metro). May I.

May 31, 1924

M OV I .V G PICTURE WORLD

A77

Tie That Binds (Wnrner Bros). Jan. II.
Tiger Rose (Warner Bros.) .Mar. 1-Mar. 8-

Mar. 15-Apr. 12-May 10.
Tiger's Claw (Paramount). Feb. IB-May 3.
Times Have Changed (Fox). Apr. 26-May 24.
Tipped Oft (Playgoers). Apr. 12-Apr. 26.
Tol'nMe l>:ivld I First NiltWni.il i Ihii 6-

Feb. 9-Feb. 23-Apr. 5-Apr. 2G-May 24.
Toll i>r the Sea (Myiroi .(mi. J-Jun. 19-Mar.

1-Mar. 8-Apr. 12-May 3.
Top >>f X«\v York (Paramount). Jan. 19-

Jan. 26.

To tlie Ladle* (Paramount) Mar. 15-Mnr. 29-

Apr. 12-Apr.: 19-May 3-May 17.
To the Last .Man ( Paramount i. Feb. 23-Mar.

22- Apr. 12-Apr. 19-Apr. 26-May 10.

Too Much Business (Vitagraph). Mar. 1-
May 17.

Too Much Speed (Paramount). May 10.
Town Scandal (Universal). Jan. 26-Fab. 9-
May 24.

Town That Forcnt Ond (Fox). Feb. 9-Fcb.

23- Mar. 15-Apr. 12-Apr. in.

Trailing WIM Anlmnls In \fr|c* (Metro).
Jan. 12-Apr. 12-May 10-May 24.

Trail of the l.onesnm* Pin* il'iimmmint).
Jan. 12-Jan. 19-Feb. 16-Mar. 15-Apr. 12-
Apr. 26.

Trnvclln" nn (Pirnmount). .Inn. 12.
Trllllnc Whh Honor (Un versa I ). Feb. 2-

Mnr. 22-Mar. 29-Apr. 19.
Trifling Women (Metro). Jan. 12-Mar. 29-

May 10-May 24.
Trill. v i First National). Jan 26-Mnr. 1-Mar.

15-Mar. 22-Apr. 5-May 17.
Trimmed in Senrlcl i PnlversnH. Mnr. 22.
Trip to Paradise (Metro). May 3.
Trouble (First National). Apr." 5-May 17.
Truxton Ivlim (Fox). Feb. 9-.\l:ir. I a -Mar. 22.
Torn lo the IMslil (Metro) Fell, SS.
Twenty-one (First National). Feb. 2-May

10- Way 24.
Twin Beds iFlrst National). May 17.

TTnchnrtcd Sens (Metro). Apr. 12

Under the Bed Bobe (Goldwyn). Apr. 19-
May 3-May 17-May 24.

Under Two Flags i I'm versa I ). Apr. 12.

Uninvited Guest (Metro). May 21.

Unknown (Goldstone). Mar. |5-Apr. 12.

Unseeins Ryes (Goldwyn). Apr. 12-May 17-
May 24.

Until ma ble 1 1'nlversnn. Fob 2-Mar. 22-Mar.

29-Apr. 19-Apr. 2G-May 10.
Up In the Air About Mary (Assoc. Exhib.).

May 3-May 10.
U. P. Trail (Hodkinson). May 17.

Vagabond Trail (Fox). May 17.

Vallc.v of Silent Men (Paramount). Jan. 12-
Apr. 12-May 17.

Vanhy Fair tUoldwyn). Jan. 19-Feb. 23-
Apr l:i

Victor (Universal). Mar. 22-May 10.

Village Blacksmith (Fox). Fob. !i-Feb. 23-
Mar. 22-Apr. 19-May 10-May 17.

Vincennes (Pathe). May 10.

Virginian t I'relerred). Feb. 2-Feb. 23-Mar.
1-Mar. 15-Mar. 22-Apr. 5-Apr. 19-Apr. 26-
May 10-May 17-May 24.

Voice from the Minaret (First National).
Apr. 26.

Wandering Daughters (First National).

Jan. 12-Mar. 22-May 10-May 24.
Wanuis (First National). Jan. ID-Mar. 22-

A tip in time may save a brother
exhibitor some money.
His tip may help you.
SEND TIPS.

Apr. 5-Apr. 26-May 10-May 24.
Watch Your Step (Goldwyn). Apr. 5-May 17.
Way of a Man (Pathe-Feature). May 10.
Westbound Limited (F H O) Feb I-

Feb. 9-Apr. 12-Apr. 19-May 3-May 17.
West of the Water Tower (Paramount).

Mnr. 15-Mar. 22-Apr. 5.
What n Wife Learned (First National).

Jan. 19-Mar. 22-Apr. 26-May 17.
What's Wrimir With the Women? (Equity).

Feb. 9-Apr. 5.
What Wtveii Want (Universal). Jan. 2«.
What's Your Hurry? (Paramount). May 17.
When a Man's a Man (First National).

May 17.

When lianirer Smiles (Vitagraph). Jan. 6-
Feb 9- Feb. Ifi-Mnr. 15.

When Knluhihood Was In Flower (Para-
mount! .Inn. 5-.Ian. 12.

When Love Comes (F. B. O.). May 3-May 17.

When Odds Are Even (Fox). May 24.

When Bomance Bides (Goldwyn). Jan. 6-
May 10.

When the Pevll Drives (Associated Exhibi-
tors). Apr. 5.

Where U My Wandering Boy Tonight?
(E(|llltv). Feb. 9.

Where Is This West' (UnlversnlV Feb. 9-
Feb. 16-Apr. 19-May 17-May 24.

When- Hie North latins I Warner Bros.).
Jan. in-.Inn ?R-Feb 9-Feb. 23-Mar. 8-
Apr. 12-May 3-lvTay 10-May 24.

Where the Pivement Ends (Metro). Jan. 19-
Jan. 26-Feb. 16-Mar. 8-Apr. 12-May 10.

While Justice W;iiis (Fox). Feb. '1.

Wll le Talis fileens (Hodkinson). Jan. 26-
Apr. 12-Apr. 26.

While Silt a li sluc-os (Paramount). Mar. 15-
Atir 13.

Whispered Name (Universal). Mar. 8-
May 3.

Whistle i I'm ranionnt). Jan. 19.
While Flower (Paramount). Jan. 12-Apr. 12.
White Hands (F. B. O.). Apr. 12-May 17.
White Rose (United Artists). Jan. 26-Apr.

5-May 3-May 10.
White Shoulders (First National). Feb. 2-

May 3.

White Sister (Metro). Apr. 12-Apr. 19-May
10-May 24.

White Tiger (Universal). Mar. 15-Apr. 26-
May 17.

Who Are My Parents? (Fox). Jan. 6.

Why (Slrls Leave Home (Warner Bros.).
Feb. 9-May 24.

Why Men Forget (F. B. O.). May 17.

Why Worry.' (Pathe). Jan. K-Jnn. 26-
Feb. 2-Mar. 1-Mar. 8-Mar. 22-Apr. 12-
Apr. 19-Apr. 26-May 3-May 10.

Wife's lloiname (Metro). Apr. 12.

Wild I1III lllckok (Paramount). Feb. 23-
Mar. 8-Mar. 15-Mar. 22-Apr. 12-Apr. 26-
May 3.

Wild Honey (Universal). Apr. 12.
Wild Oranges (Goldwyn). Apr. 5-Apr. 19-
May 24.

Wild Party (Universal). Feb. 2-Feb. 9-
Apr. 26.

Within the Law (First National). Jan. 12-
Feb. 2-Feb. 9-Feb. 23-Mar. 22-Apr. 5-
May 3.

Without Compromise (Fox). Mar. 22-May
24.

With Wings Outspread (Standard). Jan. It.

Wolf Man (Fox). Apr. 19-Apr. 26-May 3.

Woman i'on.|tiers (Fust Si null .lan 11.

Woman He Married (First National). May J.

Woman o( Bronze (Metro). Jan. Ill-Jan. 26.

Woman of Purls (United Artists). Mar. 1-
Apr. 19-May 10.

Woman's Place (First National). May 17.

Woman Proof I Paramount.). Feb. 23-.\lar. 1-
Apr. 12-May 10.

Woman to Woman (Paramount). Apr. 12.

Woman Who Came Back (Playgoers). Apr. 12.

Woman Who Fooled Herself (Associated Ex-
hibitors). Mar. 22-Apr. 12.

Woman wlih Four Faces (Paramount).
Jan. 5-Feb. 16-Feb. 23-Apr. 26-May 3.

Woman Who Walked Alone (Paramount),
Apr. 26.

Woman's Woman (United Artists). Feb. 16-
Apr. 5.

Women Men Marry (United Artists). Mar,
22.

Women Who Give (Metro). Apr. 12-May 24.
Wonderful Thing (First National). ,\pr. 5.
Wonders of the Sea (F. li. O.J Mar. 22-
Mar. 29.

World's Applause (Paramount). Jan. 5-Mar.
15.

World's a Stage (Principal). Jan. 19-Mar. 15

Yankee Consul (Associated Exhibitors). May
24.

Yankee Doodle, Jr. (Richard * Flvnn)

Jan. 19.

Yellow Men and Gold (Goldwyn). J-an. 26.

Yesterday's Wife (C. U. C.) Apr. 5.

You C n n't F.-ol Your Wife 'Paramount).

Jan. 19-Feb. 16-Apr. 19-May 10.
You Can't Get Away with It (Fox). Apr.

19-May 10-May 24.
You Never Know (Vitagraph). Jan. II-

Jan Ill-Jan. 26
Young Diana (Paramount). Jan. 19-Apr. 12.
Young Rajah (Paramount). Feb. 2-Apr. 26..
Your Best Friend (Warner Bros.). Feb. 2-

May 10.

Your K ' lend and Mine (Metro). Feb. 2-Mar.
15-May 3.

Vouthlul Cheaters (Hodkinson). Mar. 22.
Youth Musi Have Love ( Fox ■ Apr 19.
Youth to Youth (Metro). Feb. 2-Apr. 19-
May 3-May 10.

Zaza (Paramount). Jan. 19-.Tnn. 2<I-Mnr. 1-
Mar. 8-Mar. 22-Apr. 12-Apr. 19-May 3-
May 10.

Comedies. Jan. 5-Jan. 12-Jan. 19-J.m. 26-
Feb. 2-Feb. 9-Feb. 16-Feb. 23-Mar. 1-
Mar. 8-Mar. 15-Mar. 22-Mar. 29-Apr. 5-
Apr. 12-Apr. 19-Apr. 26-May 3-May 10-
May 17-May 24.

Serials. Jan. 5-Jan. 12-Feh. 9-Feb 16-Mar.
1-Mar. 22-Apr. 5-Apr. 12-Apr. 19-May 3-
May 10-May 17-May 24.

Short Subjects. Jan. 5-Jan. 12-Jan. 19-Jan.
26-Feb. 2-Feb. 9-Feb. lfi-Feo. 23-Mar. 1-
Mar. 8-Mar. 15-Mar. 22-Apr. 5-Apr. 12-
Apr. 19-May 3-May 10-May 17-May 24.

Miscellaneous. May 10-May 17-May 24.

Scenes from the James Cruze Production, "The Enemy Sex," with Betty Compson.. This picture is one of the new Paramounts released
1 in the Fall.

478

MOVING PICTURE WORLD

May 31, 1924

Scenes from "Broadway After Dark," a Warner Brother* production, featuring Anna Q. Nilsson, Adolph Menjou and Carmel Myers.

Vitagraph 's "Between Friends "
Lauded by New York Critics

THE critics of the New York news-
papers commended highly "Between
Friends," J. Stuart Blackton produc-
tion, which played at the Rivoli Theatre the
week of May 11.

The New York American : "I consider 'Be-
tween Friends' the best thing that J. Stu-
art Blackton has made in a long, long time."
The Morning World : " 'Between Friends' is
a racy and sophisticated society drama so
superbly directed and acted as to be ab-
sorbingly interesting."

The Brooklyn Eagle: "The latter (Nor-
man Kerry) has more scenes to himself than
any other player in the cast and we must
say that he acquits himself in a very credit-
able way. Alice Calhoun is a model. She
looks the part. She is an actress of no
mean ability and it is our guess that she will

go far in the films,'' this critic says.

The New York Sun : "Refreshing in the
intelligence of its presentation . . . 'Be-
tween Friends' is as admirably constructed
as a Chambers novel. There is no over-
stressing of detail . . . And it is helped
amazingly by the acting. Lou Tellegen and
Miss Nillson, Miss Calhoun and Norman
Kerry combine to give a thoroughly satis-
fying performance in the leading roles.

The Morning Telegraph: "It is many a day
since Mr. Blackton has made a better pic-
ture than this one he has adapted from the
novel of Robert W. Chambers. Not only has
he handled a strong story with intelligence,
dignity and repression, but he has skillfully
avoided an interpretation which easily could
have made it objectionable to the censors and
the censorious."

Traffic in Contraband Liquor

Bared in Pathe News Series

THE Pathe News this week announces
a release of a most unusual character.
Beginning with issue No. 41 Pathe
News will show, in successive installments,
the inside, unvarnished story of the rum
runners, complete from start to finish, taken
without bias or without motive save to en-
lighten the public with the facts, Pathe an-
nounces.

The first installment of the story, as shown
in issue No. 41, is notably interesting. Char-
tering a fishing schooner, Editor Emanuel
Cohen and a large staff of cameramen went
fifteen miles, off the coast of Massachusetts,
and visited the fleet of rum runners there
anchored. The true character of his vessel
was carefully disguised. The cameramen
were hidden under tarpaulins and the like;
all. were dressed in slickers and hip boots,
like the crew of their vessel.

So successful was the disguise that not
once did the rum runners suspect that they
were under observation; and pictures were
secured showing the disposal of 1,200 cases
of liquor from one vessel alone; a cargo of

10,000 cases on another ship; and five other
vessels loaded to the guards with like con-
traband.

Pictures were also secured showing the
pursuit of one rum runner by a Revenue cut-
ter, and the throwing overboard by the
runner of his illicit cargo.

Future installments will show similar ac-
tivities in Canada, Scotland, the Bahamas,
Cuba and Florida. Rum running across the
Canadian line will also receive a full share
of attention. All these pictures are now
made; and taken as a whole give an exceed-
ingly graphic picture of the way in which
the law is being evaded.

Charles Ray Campaign

Edmond F. Supple, publicity manager of
Pathe Exchange, Inc., left for the Coast on
May 16 to organize the national publicity
campaign in behalf of the forthcoming
Charles Ray series of seven features to be
distributed by Pathe. A special writer has
been engaged to cover the activities of the
Charles Ray company on the Coast.

Makes Hit at Broadway

"Fighting American" Booked by U.
B. O. for Decoration Day Week

"The Fighting American," Universal's fea-
ture production of the prize scenario in the
Carl Laemmle College Scenario Contest,
played last week in B. S. Moss' Broadway
Theatre and was received with such favor
by the press and the public that it was im-
mediately booked for eighteen theatres of
the U. B. O. circuit.

The executives of the big theatre chain
consider it an ideal picture for Decoration
Day and consequently have booked it for
the week beginning May 26. The action of
the U. B. O. in this matter has caused the
Universal program department to reconsider
the release date of the picture.

"The Fighting American" was scheduled
for release about the middle of the summer.
The Broadway theatre showing was a pre-
release booking. Under the new plan, prints
of the picture will be rushed to all exchanges
at once, and each Universal exchange man-
ager will have the option of releasing the
picture around Decoration Day or around
the Fourth of July, as desired.

Promote Mason N. Litson

Word that Mason N. Litson has been ap-
pointed general manager of Frank Lloyd
Productions, Inc., has just been received at
the First National offices from Frank
Lloyd. Litson succeeds Harry E. Weil as
general manager for Frank Lloyd Produc-
tions, Inc.

Loew Pays Dividend

A quarterly dividend of 50 cents per share
on the capital stock of the company, pay-
able June 30 to stockholders of record at
the close of business June 14, has been de-
clared by the directors of Loew's, Inc. The
announcement was made by David Bern-
stein, treasurer.

Baum Heads Gothic

Louis Baum was elected president of the
Gothic Picture Corporation, Inc., at Albany,
N. Y., last week. Gothic will make feature
productions to be released by the Film
Booking Offices. Work on the first produc-
tion will be started soon under the tenta-
tive title, "Purchased Youth," with Anna Q.
Nilsson as the featured star. William R.
Xeill will direct.

May 31, 1924

MOVING PICTURE WORLD

479

L. LAWRENCE WEBER

President Apollo Exchange, Inc., who
will handle Warner Brothers' product for
1924-1925 in New York district.

Girl Shy" Business

Pathe Says Exhibitors Having Big
Success With Lloyd's Latest

Harold Lloyd in "Girl Shy" continues to
be one of the biggest drawing cards on the
screen at the present time, reports state.

From A. W. Plues, of the Apollo Theatre,
Indianapolis, a telegram addressed to the
Pathe home office reads as follows : " 'Girl
Shy' held over by Apollo, Indianapolis, for
third week. Receipts of fifteenth day of
showing broke previous box-office record
which was held by 'Grandma's Boy.' Indica-
tions are that 'Girl Shy' will set new high
mark for attendance."

A wire received from the Orpheum Thea-
tre in Chicago, where the latest Harold Lloyd
release opened last Saturday, stated that the
picture opened to capacity business.

On Monday night the news was broadcast
over the radio from the roof of the Stanley
Theatre in Philadelphia, that owing to the
great demand "Girl Shy" will be held over
for a second week.

Weber and North Contract to

Distribute Warner Product

THE most important link in the chain of
franchises for the distribution of the
Warner Bros., 1924-25 series of twenty
productions was closed this week when L.
Lawrence Weber and Bobby North signed
contracts to handle the Warner output for
the Greater New York and Northern New
Jersey territories.

It was originally contemplated by Warner
Bros, to handle their own product in the
Metropolitan district, but the ambitious pro-
duction schedule laid out for the coming
season called for the concentration of every
available ounce of energy in one direction.

A very important factor in the consumma-
tion of the deal was the fact that Messrs.
Weber and North in their Apollo Exchange
have built up a most efficient and popular

unit under the general management of Henry
Siegel, and were in a position to give the
Warner program the very best represen-
tation.

Weber and North will have available for
early release the first of the new 1924-25
productions for Warner Bros, which in all
probability will be the Rin-tin-tin Wonder
Dog feature entitled "Get Your Man!"

Simultaneously with the announcement of
the closing of the New York deal comes the
news from Warners that Geo. A. Oppen-
heimer, Inc., have again secured the Warner
franchise for the Los Angeles and San Fran-
cisco offices, and that Arthur Cohn and J. L.
Nathanson, representing Regal Films, Ltd.,
have signed for the Warner product for the
entire Dominion of Canada.

Indianapolis Tabernacle to

Present "After Six Days"

THE Cadle Tabernacle, Indianapolis, one
of the largest auditoriums in the coun-
try, seating 8,000, is scheduled to
initiate an indefinite engagement of Weiss
Brothers' Artclass Corporation's successful
Biblical feature, "After Six Days," on Sun-
day, June 1.

An idea of the immensity of the Cadk
Tabernacle's spacious interior may be gained
from a comparison with the seating ar-
rangements of Keith's Hippodrome, New
York, which has a capacity of 6,000, and the
Capitol, New York, with 5,300 capacity.

The June 1 opening of "After Six Days"
marks the second-run engagement of the
picture in Indianapolis, it having played for
three weeks at the English Opera House
in the Hoosier capital some time previously.

Indianapolis churches have arranged to co-
operate extensively in the sale of tickets. A
preliminary advertising campaign, combining
for a thorough "circusing" of Indianapolis,

already has been started and will continue
throughout the run.

The deal for the run was effected by
Eddie Grossman, of Epic Film Atractions of
Chicago, which controls the rights for the
territory.

"After Six Days" started another big city
run at the Circle Theatre, Cleveland, on
Sunday night, May 18. It opened to the big-
gest gross business registered by any picture
at the Circle on Sunday since the house
opened.

Max Weiss, who went to Cleveland last
week to personally supervise the exploita-
tion campaign preceding the opening, will
remain in Cleveland during the current week
to further co-operate with Martin Printz,
manager of the Circle.

Mr. Weiss supervised the several previous
long runs of "After Six Days" in Boston,
Richmond, Pittsburgh, Chicago and other
important centres. The duration of the
engagement at the Circle is indefinite.

SCENES FROM TWO WILLIAM STEINER PRODUCTIONS
The first view is a scene from "Black Gold," a western picture starring Pete Morrison, while the other shows Leo Maloney in

"Headin' Through."

480

MOVING PICTURE WORLD

May 31, 1924

Scene; from "The Last Man on Earth," a William Fox Production

Three Johnny Hines Features
and "Shame Dance" from Burr

ADHERING to his established policy
of quality productions only, and
guided by the success of his big six
for 1923-1924, which includes such high-
powered specials as "Three O'clock in the
Morning," "The New Schoolteacher," "Rest-
less Wives," "The Average Woman" and
"Lend Me Your Husband," C. C. Burr, presi-
dent of Burr Pictures, Inc., announced this
week that his production schedule for 1924-
1925 will include four big super-features.
Three of these will star Johnny Hines, the
first of which will be "The Speed Spook."

Titles of the remaining two are not yet
announced. The fourth of Burr's 1924-1925
releases will be a picturization of "The
Shame Dance," by William Daniel Steele,
one of the important writers of present-day
fiction. The quality of "The Shame Dance"
as a story is attested to by the fact that it
was chosen for O'Brien's collection of the
best American short stories. Mr. Steele, the
author, is a frequent contributor to the Sat-
urday Evening Post and other widely read
periodicals.

It is Producer Burr's intention to devote
his time, energy and finances to the making
of these four productions on a large scale
and with a view to their absolute box-office
possibilities, rather than make six or eight
pictures of ordinary value with the same
amount of money he intends spending on the

three Hines pictures and "The Shame
Dance." "The Speed Spook," with the inimit-
able Johnny Hines in the feature role, which
goes into production shortly, provides this
dynamic star with a story said to be far and
above anything that Hines has done to-date.

Direction of "The Speed Spook" will be
under the supervision of Charles Hines and
the photography in the hands of Charlie
Gilson, both of whom were at the helm in
the making of "Conductor 1492," Hines' lat-
est starring vehicle, which is enjoying un-
usual popularity wherever it is being shown.
Continuity on "The Speed Spook" has just
been completed and a large force has been
at work at Burr's Glendalc Studio complet-
ing the many big sets called for by this
story.

Harry Carey Pictures

Hunt Stromberg has advised the Hodkin-
son Corporation that stories and definite re-
lease titles have now been selected for the
entire series of Harry Carey pictures now
in course of production. The present series
calls for six features, two of which have
been released. The third feature, "Tiger
Thompson,'' is ncaring completion and this
will be followed by "Roaring Rails/' "The
Man from Texas" and "Soft Shoes."

New Century Unit

Julius Stern, president of the Century
Comedies, announces the formation of a new
unit at the Century lot, for the production
of comedies featuring the domestic situa-
tion. The unit will be headed by Waunda
Wiley, Century's new star, and Al Alt under
the direction of Al. Herman. A number
of stories are being prepared in the new
Century script-building department, ex-
pressly for this unit.

Scene from "A Self-Made Failure," a First
National picture, with Lloyd Hamilton and
Ben Alexander.

Herman's Next Comedy

Al Herman, featured director of Century
Comedies, has completed cutting, "Eat and
Run," featuring Harry McCoy, Al Alt and
Max Davidson, and has started work on
"Oh You Girls," his next for Century.

"Oh You Girls," will feature Waunda
Wiley, "discovered" by Julius Stern in a
group of Follies girls. In her support will
be Hilliard Karr, Harry McCoy and the
Century Follies Girls.

Start New Patheserial

"Golden Panther" Commenced in East
Under Directcr Seitz

Another important step in the prosecution
of the Pathe policy of "greater and better
serials" was taken last week with the launch-
ing of a new Patheserial production at the
Fort Lee Studios, New Jersey, under the
working title of 'The Golden Panther." This
is the fourth chapter-picture in the Pathe
campaign of bigger and greater serials.

A notable cast, headed by Jac c Mulhall
and Edna Murphy, has been assembled by
Director Seitz for the new serial. The sup-
porting cast will include Constance Bennett,
Bradley Bar'ccr, Frank Lacktecn, Thomas
W. Goodwin, and Tom Blake.

Warners Sign Irene Rich

Irene Rich again has signed up as a mem-
ber of the Warner stock company. Miss
Rich was previously under a contract which
expired early this year and as she had a
number of prior engagements mide before
the expiration of her old conrract it was
necessary for the obligations to be fulfilled.

Working on Big Film

Harry Colin, production manager of C.
B. C. at the west coast studio reports that
continuity on ~"The Foolish Virgin," has
been completed. The technical staff has
started construction on the sets. The full
cast has not been selected as yet but will
be announced later.

Viola Dana and Monte Blue in a scene from

Metro's "Revelation."

May 31, 1924

MOVING PICTURE WORLD

481

R. T. Kane Resigns

Quits as Paramount Production Man-
ager Because of 111 Health

Owing to ill health, Robert T. Kane, for
some time general production manager of
Famous Players-Lasky Corporation, has
tendered his resignation to Jesse L. Lasky,
effective July 1. Mr. Lasky says that no
successor will be appointed.

Mr. Kane, whose health has not been good
for some time, will spend the summer in
Europe, and he has indicated that on his re-
turn he probably would organize a produc-
ing company of his own.

In announcing Mr. Kane's resignation, Mr.
Lasky expressed keen regret at his assist-
ant's departure.

"I consider Bob Kane one of the best
production men in the business," he said,
"and after such a long and pleasant asso-
ciation with him, it is a matter of great
regret to me that the condition of his health
makes it imperative for him to relinquish
his duties. The best wishes of everybody
in the Paramount organization for his speedy
recovery and future success go with him."

"Shot" Given Big Space

Educational's "Plastigrams" Gets Full
Page Story in Pittsburgh Paper

What is claimed to be the greatest ex-
ploitation ever accorded a subject of such
short length has just been completed by
Rowland & Clark, of Pittsburgh, on the Edu-
cational Pictures Special, "Plastigrams,"' the
third dimension movie released a few weeks
ago through Educational.

The campaign was started with a full page
newspaper publicity story in the Pittsburgh
Gazette-Times heralding the new invention
and describing the process by which stereo-
scopic motion pictures were made possible.
The theatre circuit then published a twelve-
page booklet announcing that it had secured
the pictures for first-run showing in all of
its theatres. This was followed by an ex-
tensive billboard campaign, specially printed
one and three sheets being prepared by the
theatre and used in connection with the
posters furnished by the Educational Ex-
change.

Before and during the showing, news-
paper advertising was used, which featured
"Plastigrams" as the chief attraction at all
of the Rowland and Clark houses. The re-
sults were gratifying.

Laemmle's "One
An Innovation

CARL LAEMMLE has inaugurated a
new sales policy for Universal based
on a "one price" system which prom-
ises to develop into one of the most far-
reaching innovations ever introduced into
the selling end of the film business. As ex-
plained by Al Lichtman, general manager of
exchanges for Universal, it will eliminate at
least ninety per cent, of the bickering and
bad feeling engendered by the horse-trading
and haggling methods of film selling now
prevalent in the industry.

Universal's new system is based on the
theory that the salesmen who are in con-
stant touch with exhibitors are in a de-
cidedly better position to know what each
exhibitor can afford to pay for pictures than
the officials in the home office. The One
Price Policy has been the hope of exhibitors
in this industry from the very beginning,
but no distributing company has taken the
initiative to establish it. Mr. Laemmle be-
lieves that Universal has a successful solu-
tion, and one that every exhibitor will ap-
preciate. This is the way it works. The
Home Office after seeing each picture es-
tablishes the quota for each exchange terri-
tory. The quota is based on the Box Office
value of the picture and the various ele-
ments that enter into it, such as the star, the
author, the story, the direction, etc. This
quota is then apportioned to the individual
theatres by the Division Manager, the Ex-
change Manager and the salesmen. The
quota for each theatre is based upon the
salesmen's actual knowledge of the amount
each theatre can afford to pay for each pic-
ture. A list of the prices established by the
selling force will then be sent to the home
office. These prices being definitely estab-
lished, any contract taken under them will
be automatically considered and accepted.

Based on New Price System

"Mr. Laemmle's new selling system," said
Mr. Lichtman, "is the nearest to an equi-
table, frictionless business arrangement that
the industry has so far seen. It is based on
a new price system and a new method of
arriving at an exhibition value for the ex-
hibitor, a system in which the sales force,
the salesmen who are in the closest touch
with exhibitors, are enabled to establish the
price for each theatre.

Price" Policy
In Sales Plans

"The one price contract and the way that
it is determined means that our salesmen
in the field act not only for us, but they are
actually the representatives of the exhib-
itors as well. It is their duty to carry out
the motto of the Universal selling force, 'No
exhibitor shall be asked to pay one penny
more than he can afford, and not one penny
less.' The new system is going to add a
great deal to the responsibility of each
member of the sales force and will auto-
matically save much valuable time because
contract acceptance will be automatic.

"We are enabled to put this one price
policy into effect because we are now able,
as early in the year as this, to set the
quotas for our pictures by actual valuation
and not from guesswork, as is usually the
case with distributing companies as early in
the year as this. Mr. Laemmle has an-
nounced that no picture will bear the trade-
mark of Jewel unless it is worthy to bear
that trade-mark. If it is not worthy when
we see it here in New York, it will not be
sold as a Jewel. It will either be thrown
in the junk pile or disposed of through other
channels.

Production Speeded Up

"In order to accomplish this step it was
necessary for Mr. Laemmle to speed up
production tremendously. But he has done
judge our pictures months and months in
just that and now we are able to see and
judge our pictures months and months in
advance of release date. The first twelve
Jewels are virtually completed and the Uni-
versal Studios are working on the second
division of Jewels. We anticipate that they
will be every bit as good as the first twelve
with which I am more than pleased.

"In the exchanges which have received
their quotas, the one price contract is meet-
ing with an enthusiastic welcome I had
scarcely dared to hope for. Great as is the
confidence I have found this company en-
joys among exhibitors, this new contract
and plan of selling with its exhibitor repre-
sentatives has been a revelation. Exhibitors
can readily see that the more contracts we
sell in a given territory the more reason-
able will be the prices each individual ex-
hibitor will be called upon to pay."

Scenes from "The Chechahcos," an Associated Exhibitors release.

482

MOVING PICTURE WORLD

May 31, 1924

Territory Selling Fast

on the Felix Comedies

MARGARET J. WINKLER is a
mighty busy young woman these
days. In acknowledgment to the
advertisements which have appeared in the
trade papers during the past two weeks —
which announced the immediate release of
the new series of twenty-four Felix the Cat
comedies — wires and letters from all over
the country have reached Miss Winkler, not
only from exchanges but from exhibitors as
well, asking where the new series of Felix
comedies could be secured.

Miss Win'<ler believes she has created a
record for the number of territories sold
within a period of two weeks. Negotiations
have been consummated in the following
territories with the exchanges listed to
handle the new series of Felix :

Minnesota, North and South Dakota — F.
& R. Film Exchange of Minneapolis.

Louisiana, Mississippi, Georgia, Florida,
Alabama, North and South Carolina — Enter-
prise Distributing Corp.

Iowa and Nebraska — Enterprise Distrib-
uting Corp.

FRANK LLOYD PRODUCTIONS, Inc.,
has sent the negative of "The Sea
Hawk," the twelve-reel production
based upon Rafael Sabatini's novel, to the
laboratories for printing. This was done
exactly four days and six hours after the
cutting began. This fact alone speaks vol-
umes of praise for the pictorial sense and
directing ability of Mr. Lloyd.

Following the cutting of the studio print
by Mr. Lloyd, Edward M. Roskam, assisted
by Anna Herbert, established a new studio
record for cutting a negative. Because of
the many big battle sequences, the numerous
brief dramatic inserts and the necessity of
matching scenes with extreme care, this
achievement is held as doubly remarkable
by the studio and laboratory workers.

More than 3,700 different pieces of nega-
tive film had to be measured, matched and
spliced together before the negative was
completed, and these bits of film had to be
selected from "The Sea Hawk" negative
library with infinite care. Remarkable, too,
laboratory authorities say, despite consid-
erable handling and transferring from sea
locations to studio, by aeroplane, ship and
train, not one foot of the entire negative
was scratched in the least, and so carefully
was the direction of each scene handled by
Mr. Lloyd that despite editing necessary to
get the negative into proper length, there
was not a single "jump" in the entire twelve
reels.

Rothacker-Aller Laboratories have paid t
glowing tribute to the work of Norbert F.
Brodin, A. S. C. cameraman for Mr. Lloyd,

Washington, Oregon, Montana, Idaho,
Utah, Colorado, Wyoming and New Mexico
— Greater Features of Seattle, Wash.

All of Canada — Famous Players, of Toron-
to.

Michigan — Favorite Film Exchange of
Detroit.

Eastern Pennsylvania, southern New Jer-
sey, Washington, D. C, Maryland, Delaware
— Ben Amsterdam, Masterpiece Film Ex-
change of Philadelphia.

California, Arizona and Nevada — Gene Em-
mick of the Peerless Film Co.

New England — Sam Moscow.

The Pathe organization has purchased the
United Kingdom rights and deals are now
pending for Continental Europe, South
America, Australia and the remaining foreign
territory.

The Alice series of kid comedies have
already been sold to Famous Players for all
of Canada, Sam Moscow for New England,
Ben Amsterdam for eastern Pennsylvania
and southern New Jersey, Washington, D. C.,
Delaware and Maryland.

stating that "The Sea Hawk" is one of the
best photographed motion pictures that has
entered its laboratory.

J. S. Jossey in Town

J. S. Jossey, president of Progress Pic-
tures, Cleveland, Ohio, has just been at the
Arrow home office arranging his list of at-
tractions for 1924-25. He is most enthusi-
astic over the way the new Arrow-Ben Wil-
son chapter-play "Days of '49" is going over.

Shows Daylight Movie

New York's Mark Strand Introduces
New Lobby Feature

A novel feature was introduced recently
in connection with the tenth anniversary
celebration at the Mark Strand, New York
City, when the theatre exploited its presen-
tations in the lobby through the use of a
motion picture projector that shows pictures
in broad daylight. Managing Director Jo-
seph Plunkett conceived the idea of utiliz-
ing this machine in conjunction with the
announcement of forthcoming pictures.

The machine was formally started by
Peter J. Brady, president of the Federation
Bank of New York and supervisor of the
City Record, representing Mayor John F.
Hylan, upon a signal given by Bert Lytell,
whose picture is the first to be exploited in
this manner. This machine is the inven-
tion of George R. Macomber, of New York
City, who has been seven years in develop-
ing and perfecting the device at an expense
reported in excess of $100,000.

The machine has the appearance of a pho-
nograph cabinet, operating automatically
and continuously, rewinding the film with-
out any attention whatsoever. In brief, its
operation may be described as "motion pic-
tures in perpetual motion." Eugene L. Del-
afield is president of the Picturola Corpora-
tion, which is making this first threatre
showing of this new device, is authority for
the statement that it will mark a new era
in connection with the utilization of motion
pictures for commercial, industrial and edu-
cational purposes.

Demonstration of the Picturola, the new daylight projector at the Mark Strand
Theatre, New York, showing trailers of "Why Men Leave Home," the Louis B.
Mayer attraction. Standing left to right: Moe Mark, president and general man-
ager of the Strand Theatre interests; Peter J. Brady representing Mayor Hylan;
Bert Lytell, Motion Picture Star; Eugene L. Delafield, president of Picturola.

Lloyd's "The Sea Hawk "*

Reaches the Laboratories

May 31, 1924

MOVING PICTURE WORLD

483

The Play, From The Picture Angle

By Robert G. Lisman

kwT^HE MELODY MAN," starring Lew Fields, a comedy by Herbert Richard
Lorenz, under the direction of William Harris, Jr., opened at the Ritz Theatre
on May 13.

The main character of this story is Franz Henkel, a celebrated Dresden composer.
The man who promotes Henkel's operas elopes with his wife. In an interview that
follows, there is a struggle in which a pistol accidentally goes off and kills the lover.
Henkel, half-crazed with sorrow and to avoid the disagreeable publicity, goes to
America with his two-year-old daughter, Elsa, never thinking to clear himself of the
murder charge first.

Eighteen years later, under an assumed name, Henkel, in New York, is doing bad
orchestrations for jazz music, and his beautiful daughter is secretary to Al Tyler, head
of the publishing company. Tyler, by accident, finds an old composition of Henkel's,
and thinking it the work of an old master, makes "Moonlight Mama" out of it. This is
the last straw for Henkel and he takes the matter to court. Tyler's lawyers discover
that Henkel has a past and a friend of Elsa's, overhearing a conversation on the
subject, tells her about it. Elsa has promised herself in marriage to Donald, a poor
young violinist, but when Tyler proposes to her, showing her that it is the only
way she can protect her father, she accepts him.

While the Tylers are in Europe on their wedding trip, the informing friend tells
Henkel that his daughter married to save him. This nearly breaks the old man's
heart. He awaits their return from the honeymoon with glum forebodings, but much
to his surprise, he finds that his daughter is a doting wife to Tyler and a very much
changed woman. To quote a line from the play, "She is trying to Ritz us," gives an
idea of the change that money has wrought. While abroad Tyler has had Henkel
cleared of the murder charge, so he leaves Elsa to her happiness and returns to
Dresden with her rejected fiance, Donald.

This material has good heart-interest and plenty of action. This story of readjust-
ment is very true to life as it is set forth in the play, but in case the picture producer
doesn't think the part of the daughter is sympathetic enough, that could easily be
adjusted.

* * *

i i T'LL SAY SHE IS," a musical comedy revue with the four Marx Brothers, presented
by James P. Beury at the Casino Theatre, May 19.

Every branch of th» picture business should be interested in this revue.

The revue and musical comedy fields are centainly picking up as far as humor is
concerned. The Marx Brothers have a "line" that shows they have traveled other
routes besides the Sunset. There are certain things that cannot be learned in the
narrow confines of Hollywood, as is demonstrated in the lack of originality in the
subtitles of the recent crop of two-reel comedies. The Marx Brothers can teach the
editors a thing or two.

Arthur Marx never opens his mouth to speak during the entire show, yet the
greatest laughs are engendered by him and there are many of them. There is no
reason why one good picture should not put Arthur in the class of the top-notchers
of film comedy.

There is a little Colleen Moore playing the left end in the chorus who is also worth
picture consideration.

Virginia Meeting Brief

Exhibitors Quickly Dispose of Business
—Re-elect All Officers

The annual convention of the Virginia
Motion Picture Theatre Owners' Associa-
tion was held at the Arlington Hotel, Wash-
ington, D. C, on May 20. It had previously
been announced that the convention would
last for two days but such business as came
before the meeting was quickly dispatched
and the conference lasted only a couple of
hours. There was some discussion of the
music tax and certain settlements, the future
financing of the organization and the elec-
tion of officers for the ensuing year.

All of the present officers were re-elected
— President, E. T. Crall, of Newport News;
vice-president, I. Weinberg, of Lexington;
Harry Bernstein, of Richmond, who will
continue in the dual capacity of secretary
and treasurer. Jake Wells, of Richmond,
and F. W. Twyman, of Charlottesville, are
on the board of directors.

While in Washington, Mr. Bernstein at-
tended a meetirtg of the Grievance Commit-
tee. Discussing the convention with the
Moving Picture World correspondent Mr.
Bernstein said that the Virginia exhibitors
had little to complain about. The associa-
tion is going ahead with the work that it
has underta<en and the Grievance Commit-
tee is functioning very well. All that is de-
sired are better business conditions, he
added.

California for Harmony

Sydney S. Cohen, president of the M. P.
T. O. A., this week received the following
telegram from Glenn Harper, secretary of
the M. P. T. O. A. of Southern California
and Arizona :

"Delegates leaving here Thursday. Ar-
rive Boston Monday noon. Our meeting
here yesterday unanimously endorsed past
administration of national organization, with
instructions to delegates to support a pres-
idential candidate who is in harmony with
present administration. 'Los Angeles in
1925' is our slogan and going after it strong."

Now General Manager

E. M. Asher, vice president of Corinne
Griffith Productions, Inc., has assumed the
general managership of that company,
effective last week. He is ma ing his head-
quarters at the United Studies in Holly-
wood where Miss Griffith is now engaged
in making a series of feature pictures to be
released by First National.

Walsh Begins Work

Raoul Walsh left for Los Angeles on
May 19 to arrange for the production
of the first picture to be released under
the banner of the Imperial Pictures
Corporation, of which Paul Lazarus is
president.

It will be recalled that Mr. Walsh
has joined Imperial Pictures as director-
in-chief, and also is a member of the
board of directors. His latest picture is
"The Thief of Bagdad,' which he di-
rected for "Doug" Fairbanks. The
name of the first Imperial Pictures pro-
duction will be announced later.

Goldburg Picks Star

William Desmond to Play Male Lead
in Helen Holmes Series

Jesse J. Goldburg, while in Los Angeles
last week, entered into a contract with
William Desmond to star in a series of eight
society stunt melodramas in which Helen
Holmes will also star.

Goldburg announces that while on the
coast he interviewed seven stars to appear
in this series, but finally determined on
Desmond.

J. P. McGowan, noted stunt director, has
also been placed under contract by Mr.
Goldburg to direct this series. The first
production is entitled "Blood and Steel."

They're At It Again

The Metro-Goldwyn team met with de-
feat at the hands of Educational-First Na-
tional on the diamond, Saturday, May 17,
by a score of 11 to 8.

Another for Mix

William Fox Announces Next Attrac-
tion for Popular Star

Fox Film Corporation announces that the
latest Tom Mix star series attraction, now
being produced at the Fox West Coast Stu-
dios under the working title of "The Love
Bandit," will be released as "The Heart
Buster." This program feature is sched-
uled for release the week of June 29th.

John Conway, who directed Tom Mix in
"The Trouble Shooter," is directing "The
Heart Buster." The story is by George
Scarborough.

Editing "Beaucaire"

E. Lloyd Sheldon, supervising editor at
the Paramount Long Island studio, is busy
these days editing and titling "Monsieur
Beaucaire," Rudolph Valentino's first picture
for Famous Players under his new arrange-
ment.

484

MOVING PICTURE WORLD

May 31, 1924

'Hearts of Oak " Will Be a Big
Fox Special for Coming Season

PRODUCTION has been started at the
William Fox West Coast Studios on
"Hearts of Oak," the famous old stage
melodrama by James A. Heme. John Ford
is directing the screen version of the play
which will be one of the special attractions
Fox Film Corporation will release during the
1924-25 season.

Hobart Bosworth, well known for his char-
acterizations of men who follow the sea, has
the leading role in this story of a Down
East seaport town. The other principals
selected so far include Thedore Von Eltz,
Pauline Starke, James Gordon, Francis
Powers, Jennie Lee and Frances Teague.

The action in "Hearts of Oak" sweeps
from the fishing village of Marblehcad,

MARCUS LOEW this week was
elected president of the Mclro-Gold-
wyn Pictures Corporation at its first
meeting since it was organized in Delaware
last week. Goldwyn headquarters will be
abandoned in about three weeks. The
headquarters of the combined sales depart-
ments will be on the sixth floor of the State
Building. Latest rumors have it that all of
James R. Grainger's sales assistants arc be-
ing retained. They are W. P. Garyn, Sam
Eckman and W. F. Rogers. Howard Dietz
and Eddie Bonns also move over, with the
former handling the work in connection with
the Goldwyn productions and Bonns han-
dling exploitation. J. E. D. Meador will have
full charge of the advertising and publicity
of the combined companies.
The election follows :
President — Marcus Loew.
Vice-Presidents— Nicholas M. Schenck,
L. B. Mayer, Wm. E. Atkinson, Edward J.
Bowes, Arthur Loew.
Treasurer— David B. Bernstein.
Assistant Treasurers — Charles K. Stern,
E. Schay, David Loew.
Secretary— J. Robert Rubin.
Assistant Secretaries — T. Mills, Leopold
Friedman, Gabriel L. Hess.

Executive Committee — Marcus Loew,
Nicholas Schenck, David Bernstein, J.
Robert Rubin, Wm. E. Atkinson, Edward J.
Bowes, Arthur Loew.

First Banner Ready

Of interest to state right buyers is the
announcement from the offices of the Ban-
ner Productions Inc. that the first picture
of the series of eight specials has about been
completed and will shortly be ready for
screening. This picture made under the
working title of "Women " was produced
at the Whitman Bennett studios under the
direction of Burton King and boasts of a
cast that is far and away above the usual.
Hope Hampton appears in the leading role.

Mass., to the Arctic wastes. Terry Dunni-
van, a retired sea captain, has fallen in love
with his ward, Crystal Heme, a girl of
eighteen. On the day they are to be mar-
ried his other adopted child, now grown to
manhood, returns from a long cruise with
the desire to make the girl his wife. But
the boy and the girl sacrifice their own
love so that Crystal may make Terry happy.

The old sea captain learns of their sacri-
fice several months later and insists upon
taking the boy's place on an Arctic expedi-
tion. He exacts the pledge that his two
adopted children will marry if he fails to
return from the long cruise. Then follows
a series of dramatic events that eventually
bring happiness to the young couple.

Board of Directors — Marcus Loew, Nicho-
las Schenck, David Bernstein, J. Robert
Rubin, Wm. E. Atkinson, Edward J. Bowes,
Arthur Loew, David Loew, Messmore Ken-
dall, F. J. Godsol, Leopold Friedman, Ed-
ward Schiller, James R. Grainger, E. M.
Saunders, Jasper Ewing Brady.

Title Is Selected

In the new John M. Stahl production for
First National release "Husbands and Lov-
ers" has been decided upon as the title for
the picture. It has been adapted from an
original story by Mr. Stahl by A. P. Young-
er. Lewis Stone, Florence Vidor, Lew Cody
and Dale Fuller are in the cast.

THE New York debut and world's pre-
miere of "The Spirit of the U. S. A.
ocv-jrred at the Lyric Theatre, Sun
day, May 17, before a large and enthusiastic
crowd, notwithstanding the inclement
weather. Emory Johnson's fifth production
for F. B. O. evoked enthusiastic praise from
the newspaper critics. The following ex-
tracts are taken from the daily press:

New York Sun — " 'The Spirit of the U. S.
A.,' which was unwound at the Lyric Thea-
tre yesterday, is a mixture of 'Way Down
East' and D. W. Griffith's 'Hearts of the
World,' and William Fox's 'Over the Hill.'"
Evening World — " 'The Spirit of the U. S.
A.' is a picture well worth seeing."

New York Evening Journal — "'The Spirit
of the U. S. A.' is full of heart interest —
arouses patriotic fervor. Mary Carr and
Johnnie Walker are again united in a throb-

Busy While Resting

Hodkinson President Active on Vaca-
tion in Rehabilitation Work

That F. C. Munroe, president of the Hod-
kinson Corporation, has not ceased his in-
terest in the great work of the American
Red Cross, despite his increased duties as
head of his distributing organization, is dis-
closed in an article appearing in the Red
Cross Courier (dated May 17th).

After completing the Hodkinson reorgan-
ization work, Mr. Munroe slipped away for
a few days' rest and then promptly spent
part of the time visiting the Red Cross head-
quarters in Washington, D. C, where he ad-
dressed the organization, commending it on
the public prestige it continues to enjoy, and
outlining the present activities of the In-
stitute for Crippled and Disabled Men.

Mr. Munroe was general manager of the
Red Cross during its war time activities and
is now a trustee of the Institute for Crip-
pled and Disabled Men that has rehabilitated
over six thousand war veterans and placed
them in congenial and lucrative positions
of employment.

Two Big Productions

The "Discovery of America" and "The
Mystery of the Lourdcs" are two features
well into production by the Pennsylvania
Pictures Corporation of 220 West 42 street,
New York City. Others are in preparation
on this company's schedule of production.

Big Banks Merge

Announcement was made May 21 by Dr.
A. H. Giannini, of the merger of the Com-
mercial National Bank, at 41st street and
Broadway, New York City, with the East
River National Bank. The Commercial Na-
tional Bank, formerly the Commercial Trust
Company, now becomes the main office of
the East River National Bank. This an-
nouncement is of particular interest to the-
atrical and motion picture people because
Dr. Giannini is one of the best friends of
both.

bing heart-interest story and are well cast in
The Spirit of the U. S. A.' It is a well-
known combination of smiles and tears."

Morning Telegraph — " 'The Spirit of the
U. S. A.' is energetic melodrama. Emory
Johnson production presented at the Lyric
Theatre has everything that will bring its
producers and distributors great financial
profit, if the millions who weekly attend the
motion picture theatres of this country still
love their hokum strong and undiluted. It
has all there is and then some. 'Twas Mr.
Johnson's idea to make a picture with a
popular appeal, and having 'Over the Hill'
in his mind, he had Mary Carr and Johnnie
Walker. He has given them a similar part
in a different plot, and they have succeeded
in doing what he wanted them to do. There
is every probability that 'The Spirit of the
U. S. A.' will be exceedingly generous
towards the picture."

Marcus Loew Named President
of Metro-Goldwyn Corporation

New York Packs Lyric to

See "Spirit of U. S. A. 99

Selling the Picture to the Public

EDITED BY EPES WINTHROP SARGENT

Hooks the Radio Up to a Newspaper Stunt

to Interest Listeners in Son of Sahara

INSTEAD of complaining that radio hurts
business. Cranclall's Metropolitan Thea-
tre. Washington, D. C, hooked The Son
of the Sahara to a local station and got after
the radio fans on their home territory. That
seem, to he a more intelligent procedure.
Nelson B. Bell, of the Craudall staff, was
assisted hy Jack Fuld of the home office
of h'irst National.

\V. R. C, the local broadcasting station,
has a nightly talc for the children at 6 p.m.

There are five newspapers published in
Washington. That is the backbone of the
stunt.

Friday morning this advertisement ap-
penred in the morning issues:

SAVE THIS LETTER!

Let's
Have
a Radio
Party

WHAT IS LOOKED FOR
IN THE SAHARA?

For
Peggy
Albion's
Kiddies

Listen in Tonight 6 P. M.
WRC

A First National Release

ONE OF THE FIVE

It also appeared in the other morning
papers, but each carried a different letter.
The afternoon papers repeated the stunt.
Apart from the change in the letter, the only
difference in the displays was the line just
below the letter. The other lines read:
"What is the best thing about a desert?"
"What you look for in a desert," "What

helps in crossing the desert," and "This is the
middle of what you loo ; for in the desert."
The letters spelled "Oasis."

On the Qui Vive

That night every radio fan, including
some without children in the household,
tuned in for Peggy Albion. She told them
that they should get all five papers and wait
until Saturday, when she would tell them
what else to do. She also made' a few re-
marks about The Son of the Sahara.

Saturday night she told them to form the
letters into a word relating to deserts, give
the definition and send them to an address
she gave. Tic' cts were promised for the 200
reples that showed the most care in prep-
aration and accuracy of definition.

Monday night she reminded them that all
replies must be in by Tuesday and Tuesday
she reminded them that it took a little time
to sort the answers. Thursday night she told
them to look in the papers for the names of
the winners. The tic ets were good for the
Friday matinee, and on Friday evening she
told what a fine time was had at the party,
and advised the listeners to look out for
the next contest.

What it Cost

The theatre paid for five advertisements,
which were run on the radio page of each
paper. It also supplied the 200 singles. The
Radio company broadcasted the stuff in re-
turn for the advertising. The papers got
their share of the publicity without cost,
but they more than returned the small in-
vestment in the additional publ.city they
gave the attraction, so all parties were well
pleased.

Vou can't stop the radio. The next best
thing is to use it.

You are losing real money when you do not
put to ivork fur yourself the stunts you find
in this depart incut. Don't just read litem —
use them. 'J hat's zohat they arc for.

Good Once

Joe Hewitt, of the Strand Thea-
tre, Robinson, 111., got a good one
fcr parked autos. He knows that
car owners are so used to having
advertising dumped into their
parked cars that they seldom look
at the stuff any more but merely
dump it into the gutter.

He goi some paper bags, known
as "popcorn" size, printed them up
with *A b?g-full of goodies," put
a folded program into each one
and dropped a bag on the driver's
seat of each car.

It's good only at long intervals,
so save it for a special; but Joe
writes that it made wonderful
business for him.

Paramount Plans for
More Trade Hook-ups

Humming Bird Hosiery hoo'c-ups did so
well for the similarly named Swanson pro-
duction that Leon J. Bamberger, under
Claud Saunders, has arranged a similar
hoo -in with the Triumph hosiery for the
new De Mille production. The stocking
concern will donate three pairs of stockings
as prizes for any contest a theatre may ar-
range in connection with the film, and will
make a discount for additional supplies if
they are desired. Some 2,000 dealers are to
be hooked into these campaigns through the
manufacturer.

Bamberger has also tied in the Triomphe
perfumes. The company has purchased a
large quantity of Triumph heralds which
will be bac< printed for the perfume in
French and English and supplied dealers
in towns where the picture is being shown.

A PROLOGUE IDEA FOR ONE SPOOKY NIGHT. A SENNETT TRAVESTY ON ONE EXCITING NIGHT
This was worked at the Cinderella Roof, Eos Angeles, when Made line Hurlock, the leading woman, made a personal appearance, but
it can be used for the stage. The left hand picture shows the "g hosts" rising from their graves, and on the right they are doing an
un-ghostly clog dance for the entertainment of the player. The anticlimax of the dance saves the stunt from gruesomenesa

486

MOVING PICTURE WORLD

May 31, 1924

Production Hints from Edward L. Hyman

Managing Director Mark-Strand Theatre, Brooklyn

Tied Up Broadway for
Spirit of the U. S. A.

When F. B. 0. tied the police depart-
ments of most cities to Emory Johnson's
In the Name of the Law, it was regarded as
something big, and when he took repeats
with the firemen on The Tihrd Alarm and
the postmen on The Mailman, managers be-
gan to wonder where he would hit in next.

In The Spirit of the U. S. A. F. B. 0.
seems to have found something about three
flights higher up. They are not only tying
the Army and Navy recruiting services to
the A boards, but they invaded Times
Square with the 212th Artillery, B. G. N. Y.
and held a revival meeting that stopped
traffic in the very centre of theatrical
America. The real purpose of the session
was getting recruits for the regiment, but
between this banner and the heralds thrown
out it looked more like a purely advertising
stunt, though any attempt to perform such
a stunt on the part of private advertisers
would have crowded the adjacent police sta-
tion.

Not only that, but the 104th Field Ar-
tillery, which is also after recruits to bring
the regiment up to strength used banners
on its armory. The cut shows the one on
the Broadway side. There is a larger one
facing the Sixth and the Ninth Avenue
elevated trains on the Columbus Avenue
side, and here the signs are above and below
a clock which most persons glance at as-
the trains whiz past.

Getting down to more ordinary methods,
F. B. O. has gotten out a useful little eight
pager of "Interesting facts about your flag
and your presidents" with even a list of Vice
Presidents. This should be particularly use-
ful for distribution to schools and Ameri-
canization societies. There is also a red and
blue two-sided throwaway that would make
even Barnum envious. The little things are
not overlooked because whole regiments turn
press agents.

It's a bit far-fetched, perhaps, but
Charles Morrison gave Gentle Julia a con-
siderable boost by playing up the fact that
the scenarist was related by marriage to a
prominent local man.

MOTHER'S DAY falling on Sunday,
the opening day of our shows, there
was excellent opportunity to incor-
porate a tribute to mothers in the week's
program. This was in the form of an over-
ture specially arranged, and in which there
were two vocal numbers and a tableau. In
addition there were two other specially
staged musical numbers, the Topical Re-
view, a scenic and the feature picture,
"Why Men Leave Home." This made a
show running two hours and seven minutes,
divided into six incidents.

Preceding the overture, To Mother, there
was put on the screen a brief trailer an-
nouncing the theatre's pleasure in offering
a tribute to mothers. Then the orchestra
took up the special arrangement of mother
songs, starting with "Songs My Mother
Taught Me." As the musicians went into
"Mother Machree" it was taken up by so-
prano off stage, and at the finish the or-
chestra kept on with the medley, shortly
going to "Mother o' Mine," which was taken
up by tenor off stage. At this point the
silver curtains of the production stage
parted and the huge picture frame, ten by
fourteen feet, was seen on a raised platform,
and on the transparency in the frame was
painted a picture of "mother.'' Flooding
this from the booth was a deep blue Mes-
trum flood. As the tenor was joined in the
song by soprano, basso and contralto the
blue flood dimmed off and a straw and
amber spot from the side, behind the scrim,
picked out a little old lady seated in a big
rocking chair. This tableau was held to the
finish. The overture ran six minutes. The
lighting included a magenta flood on the
musicians from the booth ; light green trans-
parent windows at either side; red coves,

Cheap Fanfotos

Howard Price Kingsmore got 10,000 fan-
fotos of Tom Meighan for use on The Con-
fidence Man at the Howard Theatre, At-
lanta. They cost him nothing, since in re-

and light green entrance spots hitting ceil-
ing and sides of stage. As the curtains
opened for tableau the magenta flood dimmed
off and a dark violet was substituted.

Gypsy Impressions, running seven min-
utes, opened with de Sarasate's "Gypsy
Airs" danced by six of the ballet in an out-
door setting consisting of mountain back
drop with gypsy van in left foreground;
camp fire with pot boiling, and grass mats.
As the dance drew near the close a gypsy
basso entered and stood stirring the pot, and
in this position sang Clay's "Gypsy John"
while the dancers did pantomime. The lights
included blue stage, open box lamps of blue
on the back drop from either side; medium
blue flood on the musicians from the dome;
light green transparent windows; red,
orange, straw and light blue spots from the
sides on the set and artists.

The Indian Love Lyrics ran twelve min-
utes, taking in three selections and using
the dancers, a tenor, a soprano and a con-
tralto. The set was East Indian back drop
exterior, showing minarets and spires.
Richly draped couch in center, and statues
to either side. "Till I Wake" by soprano
opened, followed by "Less Than the Dust,"
contralto, and then "Pale Hands I Love,"
tenor. For all of these the dancers did
pantomime. The lights included open box
lamps, blue, on the back drop; deep blue
flood on the musicians from the dome; en-
trance spots, magenta, covering ceiling and
sides of stage. The spots on the set and
artists were green, blue and magenta from
the sides.

The Topical Review ran eight minutes,
the scenic, "Nocturne in Blue and Silver,"
five minutes, and the feature one hour and
twenty-nine minutes.

turn for a single line in the margin a soft
drink company printed them up on the back
with all-house copy and paid for the cards
as well. Just remember that just now is
when the drink concerns are most eager to
advertise. Hook them up.

An F. B. O. Release

TWO OF THE STUNTS ON THE SPIRIT OF THE U. S. A. THAT MONEY CANNOT BUY
On the left is a recruiting drive in Times Square, heart of theatrical New York, and on the right is a banner on the Broadway
side of the armory of the 104th Field Artillery. The 212th got out throwaways at its own expense. This makes the hook-ups on the
Police, Fire and Postal plays by the same director look like the feeble work of an amateur, good as they were.

May 31, 1924

MOVING PICTURE WORLD

487

Window Half Sheets
Give B. O. Decoration

Utilizing the half sheets intended for win-
dow work for box office decoration was one
of the novelties put forward by Leroy V.
Johnson, of the Liberty Theatre, Seattle,
Wash. These seemed to work well, so he
cut them up and gave the kiosk a new dress.

The banner, and this is where Johnson ex-
tends himself, had the fish for a main dis-
play, the lower edge being irregularly cut to
suit the design. The title was carried in 10
watt lamps, dipped red. The circle contain-
ing Ince's name was also lighted, and here
the lamps were yellow and hooked to a
flasher to give a traveling effect.

On either side and in a shadow box just
below were galloping fishes worked on a
single motor for the three. They galloped
all day and half the night without complaint
from the fish or the S. P. C. A. To the left
and right were panels with two names each.

The photograph suggests that it was
taken in the sort of weather J. W. Sayre in-
sists they have only in California, but the
general idea shows. Perhaps you can get
some ideas from Mr. Johnson's nice work.

Bettering Contests

Harry Gould has found a way to make the
impersonation contest last a little longer. He
held the Jackie Coogan resemblance contest
on Wednesday at the Hippodrome Theatre,
Fort Worth, Texas. On Friday he an-
nounced the prize winners.

He not only got seven long stories in the
front page of the co-operating newspaper but
he got fine windows from the clothing dealer
handling the Coogan suits and a shoe store
which gave shoes as prizes. An entire win-
dow was given over to a display so the
boys and girls could make their choice in
advance. Also it helped to swell the num-
ber of contestants. The exact line was :
"Pick out the style you like now, and then
go and win it."

So many girls have horned in on these
contests, often carrying off the prize, that
Gould had two classes with equal prizes.

During the recent Boys' Week Fred S.
Meyer, of the Palace Theatre, Hamilton, O.,
was in charge of the bureau of publicity
there and batted out a fine average, getting
plenty of newspaper space for this popular
movement. Fred is something more than
merely manager of the Palace. He's a lead-
ing citizen.

Do You Know?

One of the old-timers has taken
over a new job and all he has to
work with is Beaver Board; the
brand actually sold by that name.
He writes that it is sized with oil
presenting a surface that will not
take paste nicely and wants to
know if some one can tell him
what to do with the stuff.

We have advised a rubdown
with pumice or a brick, but if
you know a better way will you
be good enough to shoot the an-
swer in.

He writes that the genuine
Beaver Board is the only thing
that the local men carry. The mail
order catalogs offer a variety of
products that are cheaper and
probably as good for temporary
use, but the inquirer must use up
his present rather large stock, so
please shoot in your first aid
quickly, and we'll relay it.
Thanks.

McFarland's Luck

During the recent Cattlemen's Convention
in Houston, Texas, Charles A. McFarland,
City Manager for Southern Enterprises, was
made judge of the bathing beauties contest.
Next best thing to being Mack Sennett !

Gave Free Guns to
Fighting Cowards

One of the best sells that has bobbed up
since J. W. Lleyllyn handed out the first of
the "one-piece coat and suit hangers" was
worked by F. L. Faulkner, of the Majestic
Theatre, Austin, Texas, for The Fighting
Coward.

Three days in advance he ran this copy
in both morning and afternoon papers :

ARE YOU A COWARD?

We have secured a limited number of
guns from the war-ridden country,
Czecho-Slovakia, and on Thursday night,
on the opening of "The Fighting Cow-
ard," as long as they last, we will give
one of them to each male patron over
eighteen years of age.

These guns will be given to you as
you come out, as you will have a chance
to see how a coward is turned into a
real two-fisted man in "The Fighting
Coward," taken from Booth Tarking-
ton's story, "Magnolia," and directed by
James Cruze.

MAJESTIC THEATRE.

And when the patrons came out the first
200 men were handed their guns — cork-
shooting pop-guns, with the "Made in
Czecho-Slovakia'' stamp — which had given
Faulkner a part of his inspiration. The guns
cost him three cents each, and each one was
talked about a dollar's worth. The effect
of the stunt will last months beyond the run
of the picture.

Cooperation with a capital "C"

\JTVAUDOU, the largest creator of high-class perfumes and toilet articles in the
country, has made arrangements with Metro for a complete, cooperative, national
advertising and window display campaign on their products— Mai d'Or perfumes—
tied-up with Barbara La Marr, Mae Murray, Viola Dana, Laurette Taylor, Reneo
Adoree and Jean Tolley.

When you hook a Metro picture in which any of the mentioned Metro players appear,
get in touch with Vivaudou, and with your local drugstores —

Tell Mr. R. F. Lindquest
V. Vivaudou, Inc.

469 Fifth Avenue, New York City

Wlien you are pluyiiirr tlie picture — He will start the
wheels — It will pro/it you. to cooperate with

Vivaudou

488

MOVING PICTURE WORLD

May 31, 1924

Cutouts Give This

Effective Display

Many theatres will not use lithographs in
their lobby displays because of the too
gaudy effect of paper intended to reach out
and command the attention of the passer-
by. Most lithographs, and certainly all good
ones, are too pronounced to wor < into the
displays of the better houses, and yet they
often offer striking material.

The way to use the paper, according to
the solution of the Coliseum Theatre, Seat-
tle, is to ma e your own posters, using cut-
outs of striking figures and setting these
against neutral grounds with your own or
the paper text, accord. ng to the availability
of the latter.

In this display on The Fighting Blade the
two three-sheets have been cut to get the
corner boards with a circular medallion from
the one sheets set in above. Compo board
in a false work also solves another problem
in that it gives a banner effect without the
crude coloring and texture of the canvas
signs.

Much selling is done on the ornamental
shields on the panels before the box office,
but from the play-up of the name it would
seem that the star was trusted to carry the
business above the title.

A First National Ueleme

RECONSTRUCTED THREE SHEETS ARE MADE FROM CUTOUTS
Much of this display on The Fighting Blade from the Coliseum Theatre, Seattle, was
made from cutouts mounted on beaverboard and supp'emented by painting. A ta.se-
work of the same material is also built to give a banner effect without crudity.

Accessory Material
Offers Many Angles

It is difficult to say just what form of ex-
ploitation is best for any particular house.
There are too many determining factors to
permit it to be said that one of the two dis-
plays on Shadows of Paris shown on this
page is better than the other. It is possible
only to say that the display on the left,
using a complete cutout from the six sheet
•would appear to be a happier use of this
material. The same cutout is used in the
other display in the octagon at the top, but
it does not carry quite the same appeal of
action as does the complete bill.

On the other hand, the display on the right
is more elaborate in every way and gives a
greater suggestion of elegance. It may be
that this is the proper appeal to make to the
clientele of the house. It may even be that

stressing the violence will lessen trade. J. P.
Harrison, who prepared it, is one of the most
alert managers on the Southern Enterprises,
and we think that he had some reason for
using the smaller area of paper.

The house in question is the Hippodrome,
Waco, Texas, while the smaller display is
from John T. Read, of Ft. Smith. Both dis-
plays are good and they are offered together
merely for your study and individual deduc-
tion rather than for the purpose of com-
petition.

Iced Exploit

Charles E. Sasseen, of the Queen Theatre,
Galveston, Texas, froze a metal sign for
Icebound into a 300 pound cake of ice. This
was placed in the lobby over a drip pan.
The stunt cost $1.35 for ice, and SO cents
for the sign. The sign was stored in the
factory over night and lasted the three days
of the run.

Took Awful Chances

When he came to play The Virginian,
S. S. Wallace, Jr., of the Criterion Theatre,
Oklahoma City, broke out with a $5,000 re-
ward advertisement for the capture of
Trampas, printing a cut of the character.

Bill Johnson, of the New York office of
Paramount Theatres Department, remarks
that Wallace too < an awful chance of hav-
ing to pay $5,000 for some unfortunate who
might have looked li<e Trampas, as he
would not put it beyond some of the oil
boomers to try and collect the easy money
by shooting some unfortunate. Bill knows
the country.

Wallace used a very effective lobby stand
showing The Virginian, ready gun in hand,
stepping out of the pages of the book. It
was all flat painting, but with the profile cut
out it looks wonderfully real. The figures
seemed actually to step out of the book.

AN INTERESTING STUDY IN THE HANDLING OF ACCESSORY MATERIAL IN THE LOBBY
The display on the left is from the Hippodrome Theatre, Waco, Texas, while that on the right is from the Joie Theatre, Fort Smith,
Ark. The former is the more elaborate, but we think that the larger use of the six sheet is a better seller, since it more strikingly sells
the idea of the action of the story. The Hippodrome is the more elegant, and perhaps this is what Waco prefers.

May 31, 1924

MOVING FICTURE WORLD

489

A Paramount Release

A CIRCUS FRONT EFFECT AT A SIDESHOW COST
Planned by H. C. Farley for the Strand Theatre, Montgomery, Ala., on Fair Week.
The balloons on the hoops were an awful temptation to the small boys who did not
know that Farley wanted them to take them around town. Note the box office.

Remade the Lobby

for Eternal City

One of the devices used to indicate the
importance of The Eternal City when it
played the Rivoli Theatre, Portland, Oregon,
was the conversion of the lobby into a
Roman court through the clever use of
painted compo board.

Three massive columns on each side sup-
ported huge blocks of marble down the
sides and across the rear, while in front was
a neatly lettered banner for the attraction,
the name being repeated at the back in cut-
out letters with a panel for the cast "and
fully 20,000 others" pendant from the capi-
tals. Cutout titles were also used on two
of the frames, the other pair being cut to
match, but without the title.

The complete change of the lobby con-
tributed more to the sale of extra tickets
since the alteration suggested an important
contribution, and this naturally brought an
increased ticket sale.

The more common fluted columns involved
too much building to be practical, but there
is greater dignity to these tapered pillars.
It is seldom that the Rivoli has done better
work, in spite of its high general average.

Fooled the Rain

Although it rained two and a half days
of the three day run of A Society Scandal
at the Modjeska Theatre, Columbus, Ga.,
I. L. Shields did not worry much.

He set a cutout from the 24-sheet against
a futuristic backing. There were three
ground rows of colored lights between the
cutout and the backing, with a red light
from the front on the cutout itself. It was
so light and cheerful that people forgot the
rain and came in to keep on forgetting it.

Cheap Layout

a Big Seller

Two pieces of old canvas, a couple of
barrel hoops and some toy balloons were
the foundation of a display at the Strand
Theatre, Montgomery, Ala., that was as ef-
fective as anything done on Circus Days and
at less cost. This was very inexpensive, yet
it has all of the jazz of a larger spread of
canvas.

The tent box office was achieved with
some material used on other pictures, and
it works out better than the more elaborate
ticket wagon. The banner also was ma-
terial which had long since paid for itself,
and the two standards down front were
barrel hoops covered with ribbon. Half a
dozen air ballons, stamped for the attrac-
tion, were placed on each hoop, and any
small boy who wanted one was welcome to
help himself. He did not know this, how-
ever, so it gave him a thrill to walk away
with one.

The clown heads seem to have been cut
from stock paper and the pennants are very
evidently home made.

It's cheap, but it is effective, and that box
office is a distinct contribution to the fund
of general ideas. You can work it on any
circus feature.

There is always one point in a picture of
particular appeal to your particular patrons.
Find it and play on it.

C. of C. Helped

Six thousand letters to the members of
the Italian Chamber of Commerce of Phila-
delphia helped to sell The Eternal City at
the Stanton. Each letter reached two or
more families and with the seal of approval
of the chamber, the Italian attendance was
large.

C. C. Pippin, First National's exploiteer in
that territory, turned the trick. Sometimes
there is something in a name.

How London Did It

First National, in discussing the close of
the successful premiere of Anna Christie at
the Palace Theatre, London, summarizes the
exploitation work done for the play. This
was the material used :

100 Sixteen sheets.
25 Forty-eight sheets.
4 Painted signs.
500 Double car cards in the subway.
150 'Bus signs.
1,000 Window cards.
1,000 Folios to hotels and restaurants.
25,000 Cutout throwaways.
25,000 Postcards of Miss Sweet.
150 Five sheet streamers.
Advertising kites.
Sandwich man.

A First National Release

THE ENTIRE LOBBY WAS REMADE WITH COMPO BOARD
The marble in this picture of the Rivoli Theatre, Portland, Oregon, is all compo board
to suggest the Roman style of building. It was such a complete change from the
usual aspect that the lobby sold the idea of bigness to great advantage.

490

MOVING PICTURE WORLD

May 31, 1924

Full Cooperation
Gets Good Display

A. Tompkins, of the Kinema Theatre,
Fresno, Cal., sends in a number of samples
of work done by the Bee and Republican
with the opinion that the mechanical work
is better than the average. He could do no
better if he had all three guesses. It is un-
usually good work to come out of a news-
paper office. Moreover, it is a varied style
of work, which makes it the more remark-
able. Some newspaper offices can do one
particular style of display well and get all
shot to pieces if a strange layout comes in.
Fresno compositors seem able to meet all
comers, for Mr. Tompkins varies his style
and gets art work effects with straight
printing office material. Now and then he
will spoil a piece of material to get an ef-
fect, as in the Anna Christie display, yet
the cost of this cut rule is probably a great
deal less than would be the charge for art
work, and the effect is generally better. In
the display mentioned you will note that
the rule is cut at the top to set in the title,
at the bottom, to let in the hand, and at the
left to run into the hat. Mr. Tompkins
sagely says that : "In view of the very, very
poor material with which it is sometimes
necessary to work when using press sheet
mats solely, this co-operation between com-
posing room and ad-man comes in rather
handy in dressing up what might otherwise
make a very poor display." But immedi-
ately after he gives the reason for this co-
operation when he adds : "The copy for
these displays leaves my office practically as
you see it here except that it is done in
pencil with the necessary illustrations
clipped and pasted into place. I also make
it a policy to attach a detail sheet with the
style and sizes of type clearly marked, as I
find it the only way to secure careful com-
position.'' Getting it down to a few words,
if you have a good crew in the composing

"A WOMAN
OF PARIS"

Edna Purviance

NOTE:

CharUi Chaphn <Jwi NOT of pear
in ~A Woman of Parit" but Ike-
rtory it hit own and mat directed
by hmiiclf in a manner lliat tell a
nriM mark for diretlort and pro-
dncert of lite future.

A United Artists Release

A SEVEN NINES ON A WOMAN OF PARIS FROM MR. TOMPKINS

room AND you know how to tell them what
you want, you can get the results. With
the best art compositors in the business
you cannot merely hand them a few cuts
and a few words and expect a good adver-
tisement. You must know just what the
office can give you and just what to ask
for. Mr. Tompkins could not get equally
good results with poor composition, but he
would not get as good from these expert
compositors if he did not know what to
ask for and just how to ask for it. Mr.
Tompkins gives much of the credit to the
compositors, but he is entitled to a major
share of the credit because he himself
knows how. We have picked for repro-
duction four of the set, regretting that we
cannot use them all. For The Humming
Bird he took a six tens, using three press-

book mats and the house signature cut. All
the rest is rule work, mostly twelve point
solid rule and bits of parallel rule, getting a
heavy effect around the top and bottom with
a lighter ground between these and the type
panel. Over on the left the six point rule

' ii " iwiwiiMinininiMiimiainiiiMii

HUMMING BIRD"!

Tonight

U,l T,mtt

Norma

Tahnadge

ALSO

The Spit

Familj

"Ltf»B«V

I II

A First National Release

A SEVEN TWELVES FOR ANNA CHRISTIE FROM FRESNO

mBtiiMiiHiiMiiMiiMiiMiiiffnaraiK

A Paramount Release

THE HUMMING BIRD

enclosing the open panel is filed to fit on
Miss Swanson's shoulder, while there is a
similar cut on the bottom rule for the feet,
and the top of the panel and some of the
parallel rule has been filed for the wing of
the bird. In the rule border there are two
small panels, one going to the smaller fea-
tures and the other for the last showings of
The Stranger. This has all of the value of
good art work with the added advantage
of giving a better impression on the press.
It is type material which will work in a press
better than intricate hatching or even benday.
Apart from the work of cutting the slugs,
there is less work than the layman would im-
agine to this effect. The copy seems to be
original, and is very well written. It is an
advertisement anyone might well be proud
of. The space for Flaming Youth is the
largest of the set, though it looks very
well in a single column. In the original this
is eighteen inches across the page, or 18 by
16J4 inches. Here the cuts are from the
press book mats, the familiar girl and the
silhouette of the bathing party. There is
very little copy, and that carefully weighed
to give the strongest appeal in the fewer
words. This must be sold from the sensa-

May 31, 1924

MOVING PICTURE WORLD

491

tion angle, and so jazz copy has been written,
and you will notice that there are only four
all capital lines of two words each in a 36
point. AH of the rest is upper and lower
case, and there is not even very much of
that in spite of the generous space. The
border is six point rule with a 24 point across
the top, and the decoration is made of strips
of two point rule of varying lengths, evi-
dently two point rule on a four point slug,
probably machine set. It is all severely
simple, so as not to detract from the draw-
ings, and no amount of hand work could give
any better effect. It is a pretty display,
and yet to this writer the chief point of
merit in the space is the economy of appeal.
There is so great a temptation to overwrite,
with so much to write about, that Mr. Tomp-
kins' restraint is even more notable than his
layout, with no discredit to the latter. In the
display for A Woman of Paris, note how Mr.
Tompkins has changed his rule work to con-
form to the supplied cuts. For Flaming
Youth he employed mostly two point rule,
but for the United picture he uses nothing
smaller than six point, because the chief
drawing is done in heavy poster style and
a mass of light lines in the space would

A First National Release

FOR FLAMING YOUTH

belittle the cut. Instead the rule work is
all massive and might have been planned by
the artist who drew the figure. The rule
design is made to fit the cut material. The
aim is a harmonious whole rather than
merely a background of some sort. Here
but top and bottom borders have been cut
and filed, and in all of these examples this
work has been well done. It is the best
work along these lines since Mr. Stewart, of
Casper, Wyoming, sent in an example of
two cuts made into one with a saw and file.
Once more Mr. Tompkins demonstrates that
he knows the value of brevity. Most of the
talk is the paneled announcement that Chap-
lin himself does not appear in this presenta-
tion. He knows that the Chaplin name will
sell better than anything else, and render ex-
tended argument unnecessary. The last ex-
ample is the utilization of the finely drawn
head of Miss Sweet in Anna Christie. This
immediately preceded A Woman of Paris,
and the lower rule is opened for the under-
line. It is also cut to let in the hand. This
carries more talk than the other displays be-
cause more argument is needed. He wants to
make people realize that this rather non-
committal title stands for a real accom-
plishment so he takes a seven twelves and

gets over the idea of bigness in a few well
phrased sentences. Here the signature is
worked into the rule work very effectively.
Most theatres to use this cut have wisely
kept white space, around it. Perhaps even
here that band of rule might have been dis-
pensed with were it not that this is paralled
by a piece in the opposite corner. Certainly
it does not detract from the effect of the cut
to any marked degree. These four ex-
amples take up considerable space, but we
feel that the four in combination will present
a more interesting study in methods and re-
sults than would come from their use as
separate items. It drives home the point
we have always maintained. If you want to
get good work from a printer, you must be
able to tell him what you want. He's a
printer, not a mind reader or an advertising
manager. He should be able to set type
the way you desire it set, but you must be
able to tell him what you want if you ex-
pect to get the best results. It's not a diffi-
cult as it sounds. Don't argue that you are
a manager and not a printer. A knowledge
of printing is a part of the equipment of the
advertising man just as essential as a knowl-
edge of how to write selling appeals, and
much easier to acquire. You can see what
Mr. Tompkins gets because he knows what
to ask for. The compositors respect him for
his knowledge and strive to give him what
he demands. You can do the same thing with
a little practice.

Two Good Sundays
on a Secrets Ran

Here are the two displays used by the
Stillman Theatre, Cleveland, for the last two
weeks of Norma Talmadge in Secrets in

Stillman Theatre

defense
Ciqaitutt'

NORMA

^Secrets' e

M Eugene OTMen jfgr

A' girl may begin to love At 16, but will aba still be in \oft at 601
Norma Tnlmadire Live* ifio life ct Mary Marlowe from eaxly girl,
hood to the December ot bar life. »

SECOND WEEK STARTS TODAY

Bigger and Bigger Crowd* at; Every Performance
TODAY'S MATINEE 3 P. M TONIGHT AT 8:30

All Seat* Re*erved — Buy in Advance
All Mat*. 50c. 75c, $1.00— Evening. 50c, 75c, $1.00. $1.50

Mail Order.
Special Mmical So

Telephone Project 3055
nd PrtSlogue, Direction Maurice Spitalny

.4 First National Release

FOR THE SECOND WEEK

which M. A. Malaney does some good
work. The first space was the opening of
the second week. It carries the head of the
star and quite a little selling talk for a hold-
over, but the talk is well done and will help
the sale a little, though the chief selling

point is the retention of the play. Through
the employment of eight point faces, Mr.
Malaney manages to get much the effect of
white space while still using the paper for
type. The space could be busted com-
pletely were those three paragraphs set in
larger or even in a heavier type of the same
size. There is a better valuation of the busi-
ness details than in any of the recent Still-
man ads. Hitherto the compositor has shown
a disposition to overplay the wrong lines.
Here the holdover and the starting times of
the performances are given the play-up they
are entitled to. The same holds true of the
Sunday space for the third week, in which
the fact that this is the last week is head-
lined even over star and title. This is a much
prettier display, and yet it sells just as well,
since the title is so well established. The

A First National Release

THIRD AND LAST

chief point is to tell them it is the last chance,
and this is done in the blackest type in the
space. It might have been a little better had
the "last week" been brought away from the
house signature. A better arrangement would
have thrown the "Last week to just below the
cut, with "only 7 more days to see'' set
halfway between its present position and the
signature. There might have been a strong-
er play-up on the fact that the picture will
not again be shown in Cleveland until the
fall. Surely that was a fact of greater im-
portance than the prices and other details
which already had been advertised for two
wee!<s. The advertisements serve very well
as they stand, probably the changes would
not have helped the sales materially, but they
at least would help the spaces to the highest
efficiency.

One of the best sellers of Scaramouche
in Anniston, Ala., was a set of teasers in
the newspapers and on doorknobs which
read: "What would you do for the love of
a woman and to avenge a friend? What
wouldn't you I Wait until Monday." Every-
one waited, though they had Roy Smart, of
the Noble Theatre, under suspicion and
found their suspicions correct.

Newest Reviews and Comments

"Wanderer of the
Wasteland"

Zane Grey's Story, "Done in Technicolor,"
Provides Strong Entertainment
Reviewed by Robert E. Welsh

Reviewing "Wanderer of the Wasteland"
simply as a motion picture is somewhat of a
waste of time and words. Zane Grey is a
definite, known quantity to most exhibitors
— and many ask to know no more than his
name. In the present case they have in
addition to the concrete assurance of Zane
Grey's name the known standards of Para-
mount, the direction of Irvin Willat, and a
cast of high excellence.

But as a "motion picture plus" too much
cannot be said about "Wanderer of the
Wasteland" and its value to the box office.
"Done in Technicolor'' from the opening
title to the final fade-out, we have for once
an example of a story big enough and hu-
man enough to rise above the color, and at
the same time, a story that gave the color
every opportunity to be seen at its best.

As a motion picture "Wanderer of the
Wasteland'' is a very good Zane Grey out-
door Western, as an outdoor romance done
entirely in nature's hues it becomes a "show"
worthy of extra pressure exploitation and
special presentation.

Able direction has given us the atmos-
phere of the overpowering desert, the suf-
ferings of its victims, in an admirable man-
ner; natural color completes the task with
convincing realism. A midnight audience at
the Rialto last week spent an hour and a
half in successive "oh's" and "ah'sl"

Jack Holt and Noah Beery divide the act-
ing honors. The women in a Zane Grey
story are never given the best of opportu-
nities, but Billie Dove and Kathlyn Williams
get the most out of such as they have.
Technicolor makes full use of the beauty
of Miss Dove in a number of close-ups, and
we ask no more of her. Picking favorites
for mention from the balance of so excellent
a cast would hardly be fair. Neither does
it seem necessary to mention photography
in a picture that in every foot is a gem of
pictorial beauty. Even the art titles, done
by Oscar Buchheister and presented in Tech-
nicolor, should come in for praise.

EDITED BY CHARLES S. SEWELL

FEATURES REVIEWED
IN THIS ISSUE

Broadway After Dark (Warner)
Dangerous Coward, The (F. B. O.)
Fighting American, The (Univer-
sal)

Hutch of the U. S. A. (Steiner)
Masked Dancer, The (Principal)
Reckless Age, The (Universal)
Son of the Sahara, A (First

National)
Spirit of the U. S. A., The (F. B.

O.)

Wanderer of the Wastelands, The

(Paramount)
Woman on the Jury, The (First

National)

Cast

Adnm Larey Jack Holt

Magdalene Vlrey Kathlyn Williams

Mr. Vlrey Georce Irving

Ruth Vlrey Billie Dove

Dixmnkes Noah Reery

Guerd Larey James Mason

Colllshnw Richard R. Ncill

Alex MacKny James Gordon

Mrrryvale William Carroll

Camp Doctor Willard Cooley

Adapted from novel by Zane Grey.
An Irvin Willat production.
Screen play by George C. Hull and
Victor Irvin.
Art titles by Oscar Bnchelster.
Length, 0,700 feet.

Story

Adam Larey becomes "The Wanderer of
the Wasteland" after a fight in which he
thinks he has killed his brother and maimed
a sheriff. He lives under this fear for years,
but after many grim experiences which cul-
minate In the rescue of the mother of his
eventual sweetheart from an avalanche, he
returns to face justice, learning that his
brother had not been killed, the sheriff Is
dead and the law desires to exact no pen-
alty. He Is free, entitled to respect and
worthy the love the girl gives him.

The latest and best of theatre owner news
is found each week in Exhibitors' News and
Views. No similar department in the field
compares with it.

"Broadway After Dark"

Delightful Comedy Injected in Famous Stage
Melodrama Makes It Unusually Fine
Entertainment
Re* levied by C. 9. Sevrell

Gallery gods who "ate up" Owen Davis'
famous old stage melodrama, "Broadway
After Dark." probably will fail to recognize
it as presented on the screen by Warner
Brothers, for only the bare outline of the
plot has been retained. The story has been
brought right up to the minute, mounted in
sumptuous fashion, and brightened with
some of the finest straight comedy touches
ever seen on the screen, so that as it now
stands it provides delightful entertainment
which we believe will score heavily with the
majority of patrons and prove a big box-
office success.

Don't judge this picture by the title, for
it is apt to give you a wrong impression.
Those who expect to see a regular "blood
and thunder" production will find they are
mistaken. But we arc sure that they will
be agreeably surprised, for while the old plot
has not been in any sense burlesqued or
kidded, and on the contrary has been so
handled that its improbabilities seem very
plausible, it has been used as a framework
for remarkable bits of characterization and
comedy that is sure-fire. Even the most
sophisticated will enjoy the delicious humor,
which is deftly handled with telling effect
but which is obvious enough for anyone to
grasp, it is all so real and human.

Here is a picture that you can promise
your patrons is different from anything they
have ever seen; one that right at the open-
ing flash, showing scenes of the big Actors'
Equity Ball in New York, gets your atten-
tion with views of Elsie Ferguson, Fred
Stone and his daughter Dorothy, Paul
Whiteman, Raymond Hitchcock and scores
of other celebrities, and holds your undi-
vided interest right up to the last foot. It
is a picture that is chock full of surprises.
You never know what the next scene is go-
ing to spring on you, but you watch with
pleased anticipation and are anxious for it
to unfold, as you are confident from what
has gone before that you are going to like
it. There is not a situation that you can

Use
Powers
Prints

N*w Tork Offl«e:
POWERS BUILDING
Cor. 4Rh St. A Seventh Ave.

POWERS FILM

"Survives The Long Run"

Twenty-five per cent, more bookings per print means a lot of
money. That's all extra profit for you if your pictures are printed
on POWERS FILM. No additional cost.

POWERS FILM PRODUCTS, INC.

They
Last
Longer

Factory & Laboratorie
ROCHESTER. It T.

May 31, 1924

MOVING PICTURE WORLD

493

dope out in advance, and you are continually
surprised and delighted with each new se-
quence.

Really, "Broadway After Dark" is a mas-
terpiece of entertainment and ranl<s high
among the season's successes. Though
much of this is due to the superb work of
the cast, especially the magnificent acting of
Adolphe Menjou, the greatest credit goes
to the director, Monta Bell. We don't recall
having seen any of his work previously, but
we want to say that he has shown in this
picture that he can hold his own with the
best of the screen's directors. We under-
stand that he has worked with Ernest
Lubitsch and can easily believe it, for he
has shown the same skill in handling his
scenes, the same subtlety of touch, atten-
tion to detail, and from every standpoint the
same masterful handling of his subject and
players.

Adolphe Menjou in the leading role again
demonstrates that he is an artist to his
finger tips. He makes every expression and
movement register, and is just as fine in a
heroic role as he has been in less sympa-
thetic ones. Norma Shearer is delightful as
the heroine, Anna Q. Nilsson and Carmel
Myers are also excellent, Willard Louis
shines in a straight comedy role, and all
other members of the big cast do their bit
to add lo the enjoyment.

Clixt

Rulph Norton Adolphe Menjou

ItoNe Dnlaiie ,\<>rma Slie.trer

Helen Trem:iine Anna <(. NiK^im

Jack Devlin Kdtvnrd limns

l.cnoie Vance Carmel Myers

Mrs, Smith Vera LewlM

Slim Scott Wlllnrd Louis

Carl Fisher Mel tin l,eroy

Ed Fisher Jimmy Quinn

Old Actor Ed«;ur Norton

A era Ciladys Tennyson

Chorus Gill Ethel Miller

Valet Otto HoM'man

Detective Tom Devery

George Vance Michael Dark

llased on play hy Owen Davis.
Directed hy Monta Bell.
Length, <;,:»»() feet.

Story

Ralph Norton, man about town, wealthy,
and a favorite with the gay set that fre-
quents Broadway after dark, is attracted to
Helen Tremaine, but when she flirts with
Devlin it puts the finishing touch to his dis-
gust as to the superficiality of his own set.
Deierui.ned to get away, he seeks seclusion
in a rooming house on a side street, fre-
quented by theatrical people. He comes in
contact with Rose, the little slavey. A de-
tective reveals that Hose, who stole money
to help her sick mother, has served a jail
sentence. Hose is fired. Ralph gets the idea
of dressing her in pretty clothes and intro-
ducing her in his own set as his ward. Dev-
lin transfers h.s attentions to her. The de-
tective follows, reveals her past and
"frunics" her with marked bills. Ralph
blocks this scheme. Rose, disheartened, re-
turns to her job at the lodging house. Halph
follows and pleads his love and they start
life anew away from the life of Broadway
alter dark.

"The Masked Dancer"

Colorful Sets and Tense Situations Carry
the Story in a Principal Picture
Reviewed hy E»es W. Sargent

A picture, rather than a story, "The
Mas ,ed Dancer" will please that type of
patron who is content with action without
logic. There is a long sequence of scenes
in a gilded Broadway cabaret, with the ac-
tion shifting to the New York palace of an
Indian Rajah, enamored of the dancer and
rival to her own husband for her favor,
though the husband is unaware of her
identity. It is colorful, reasonably swift of

action, and will please that large class of
amusement seekers who do not require a
mental feast so long as they acquire a visual
treat. Plausibility has been discarded for the
sure-fire, but it is good hokum. For ex-
ample; there can be no explanation as to
why a gently bred woman should suppose
she can regain her husband's waning love
by appearing in a cabaret as a semi-nude
dancer, but Hclene Chadwick is eminently
eye- tilling in this sequence of action and so
why probe too deeply into the plausibility
of the situation? She is there; it is suffi-
cient.

There is a very elaborate cabaret setting
in which much of the action ta^es place,
a gorgeous palace for the Rajah and the
sort of star dressing room which exists only
on the screen; all of which give support to
forced but lively sequence of action. The
bulk of the worx falls upon Miss Chadwick.
Lowell Sherman gets one or two bits which
permit him to show real power and Joe King
and Leslie Austen are equal to their oppor-
tunity. The major portion of the action
lies between these four players.

Cast

Mrs. Robert Powell Helene Chndnlck

Prince Madhe Azhar Lowell Sherman

Robert Powell Leslie Austen

Fred Sinclair Joseph King

From the story hy Rodoli It Lothar.
Scenario by John Lynch.
Directed hy liurton King.
Length, 4,1)87 feet.
Story

Betty Powell, feeling her grasp upon her
husband's love loosening, becomes a masked
dancer at the Cafe Loyal, bhe attracts the
attention of Azhar, an Indian Rajah. She
also wins the infatuated love of her own
husband, who does not suspect her iden-
tity. The Hajah places at her disposal a
palace and she accepts his hospitality for a
night, but stipulates that she shall have that
night alone. He accepts and she sends for
her husband, st II retaining her mask. In
the morning she demands that he elope with
her, but he cannot bring himself to desert
his wife. When she unmasks and declares
that she is about to divorce him, he insists
that he must have been attracted to the
dancer because she was the woman he really
loved, but she declines to accept the excuse.
The Rajah is annoyed at what he con-
siders a breach of his hospitality and is
about to do away with the husband when

the opportune appearance of Sinclair, to
whom Betty has telephoned, saves Powell's
life and brings happiness to the reunited

pair.

"The Woman on the Jury"

First National Offers Emotional Drama with
Powerful Appeal Acted by Cast of
Box-Office Favorites
Reviewed hy C. S. Sewell

Emotional drama of exceptional strength
and power is the outstanding angle of ap-
peal in the First National production, "The
Woman on the Jury," based on the stage
success by Bernard K. Burns. It is a pic-
ture that we believe will appeal lo all types
of patrons and thoroughly satisfy those who
like intense and virile drama.

It is hard to conceive of a more powerful
situation than I hat of a betrayed woman
who, having lived down her past and mar-
ried an upright man, finds herself on the
jury which is to try another woman for the
murder of the very same man who wrecked
her own life under similar circumstances and
who is faced with the alternative of either
convicting the innocent woman or of laying
bare her own shame at the expense of los-
ing her reputation and probably her hus-
band's love.

This is the outline of the plot and it serves
to introduce some of the most forceful and
dramatic scenes ever seen on the screen.
From the first flash, which jumps right into
the story with no preliminaries, you feel l lie
intensity of the story and never for an in-
stant is this lost sight of. The picture lias
been finely d.rccted by Harry O. Hoyt and
even the deliberate tempo of the picture,
which is never hurried, adds to the force of
the story. It is essentially a picture depend-
ing on the depth of its emotional reaction,
for there are but few scenes marked by
vigorous action, which would indeed be
somewhat out of place; at the same time
there is strong and often unusually line sus-
pense. It is a picture that appeals lo the
heart and plays havoc with the emotions,
one that will probably more deeply impress

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494

MOVING PICTURE WORLD

May 31, 1924

the women but which will hold the interest
of the men as well, as it presents a real, defi-
nite and vital human problem in a manner
that is never melodramatic.

The production is not without its comedy
moments, however, most of which have been
introduced in the scenes in the jury room,
and they are doubly welcome then, for they
serve as an outlet to the deep feeling, the
nerve-fraying intensity of the drama that is
continually mounting higher and higher.

The force of this compelling plot which
plays upon your emotions is made doubly
effective by the superior work of a cast
composed almost entirely of box-office fa-
vorites. Think of a cast that includes Sylvia
Breamer, Frank Mayo, Lew Cody, Bessie
Love, Mary Carr, Hobart Bosworth, Myrtle
Stedman, Henry B. Walthall, Roy Stewart,
Jean Hersholt and Ford Sterling. Here is
a big angle to work on. Such a cast could
put over a much weaker story, and when
given the opportunities provided by this one,
no wonder the dramatic appeal rises to great
heights.

Naturally Sylvia Breamer, who has the
title role, carries the greater part of the
story, and her work is thoroughly capable,
but every other member of the cast is ex-
cellent.

"The Woman on the Jury" should appeal
tremendously to all who like intense emo-
tional melodrama, well acted and forcefully
presented, and we believe these are in the
majority among theatre patrons.

Cast

Betty Brown Sylvia Breamer

Fred Masters Frank Mayo

George Wayne I w Co„y

George Montgomery )

Grace Pierce Bessie Love

Mrs* Pierce Mary Carr

Judge Davis Hobart Bosworth

Marion Masters Myrtle Stedman

Attorney Henry B. Walthall

Attorney Boy Stewart

Jurymen — Jean Hersholt, Ford Sterling, Ar-
thur Lubin, Stanton Heck, Fred Warren,
J. Ft Davis, Arthur Hull and Leo White.
Based on play !>y Bernard K. Burns.
Scenario by Mary O'Hara.
Directed by Harry O. Hoyt.
Length, 7,331 feet.
Story-
George Wayne takes Betty Brown to his
cabin in the Adirondacks, promising to marry
her, but he tells her the minister is sick. She
remains, trusting him, but after a few weeks
he tells her he has no intention of marrying
her, it was all a part of the game. Under
the name of Montgomery, Wayne has an
apartment in town to which he has lured
Grace Pierce with the same sort of promises.
Betty starts anew and after a couple of
years has achieved success and won the love
of a high-minded man, Fred Masters, but
refuses him. His sister pleads, Betty tells
her story and the sister tells her to keep
mum and marry Fred. Betty and Fred are
called on a jury which is to try Grace Pierce
for Montgomery's murder. Betty soon finds
out that Grace's case parallels hers and that
Wayne and Montgomery are the same man.
In the jury room all are for conviction ex-
cept Betty. Finding that nothing else can
save an innocent woman from the chair,
Betty tells of the parallel case and finally
admits that she was the other woman. The
jury, realizing the depth of her sacrifice, ac-
quits Grace and Fred too forgives her.

"The Spirit of the U. S. A."

Emory Johnson's Newest for F. B. O. Is
Stirring Heart- Interest Melodrama Built
Around the World War

Reviewed by C. S. Sewell

Emory Johnson is a producer who works
on the theory that a majority of patrons
want heart-interest melodrama that strikes
home, built around characters and incidents

of every-day life with which we are all fa-
miliar, and the success of his "Westbound
Limited," "The Third Alarm" and others
would seem that he is on the right track.

His newest picture of this type for F. B. O.
is "The Spirit of the U. S. A." and he has
exemplified the title in a story of the world
war in the person of a lad who embodies
the best ideals of American manhood, who
uncomplainingly strives against obstacles,
even assuming the guilt of a weaker brother
who goes "over there" with the Salvation
Army to do his bit when turned down by
the military authorities and who on his re-
turn takes matters in his own hands, foils
a conspiracy and restores his parents to
their home from which they have been
driven out by a designing couple.

This picture is built around a family con-
sisting of a stern farmer, who is inclined to
be a pacifist, his kind-hearted wife, the hero
son and another son who is a moral weak-
ling. Other characters include a patriotic
German-American and his beautiful grand-
daughter, a scheming capitalist who con-
spires to get the farm, his daughter who
marries the weaker brother in furtherance
of this plan and then abuses him and his
aged parents, and an unscrupulous lawyer
who assists her.

With these ingredients, Mr. Johnson has
built a melodramatic story in which homely
bits of character portrayal, heart interest,
patriotism, touches of humor, war stuff, ro-
mance, deep-dyed villainy, pathos, the tug
at the heartstrings that comes from injus-
tice to the aged, and other angles of sure-
fire appeal for the lovers of melodrama have
been played up to the utmost. It is all ef-
fectively handled, the acting is high class,
there are some unusually beautiful exterior
shots, several stirring battle scenes and a
particularly effective and well handled cli-
max in which the blowing up of a dam
causes the rushing waters to engulf and de-
stroy the scheming couple.

Johnnie Walker is a good type for the
hero and does excellent work, while Mary
Carr, as always, gives a fine performance
as the mother. Carl Stockdale contributes a
good character portrayal as the father and
Cuyler Supplee is satisfying as the weaker
brother. Rosemary Cooper shows to ad-
vantage as the villainess while Gloria Grey
is attractive as the hero's sweetheart. In
fact all of the characters are satisfactorily
handled.

"The Spirit of the U. S. A." is a picture
that the highbrows will probably frown on
as filled with theatrical hokum; neverthe-
less, we believe it is a picture that the
masses will enjoy, one that will "get under
the skin" of a large number of patrons and
which will appeal to lovers of honest heart-
interest melodrama.

fast

Johnnie Gains lohnnle Walker

Thomas Gains C arl Stockdale

Mary Gains Mary Carr

Jim Fuller Dave Kirhy

J. J. Burrows Mark Fenton

Zelda Burrows Rosemary cooper

Otto Sennits W, s. liooser

tirctchen Sennits Gloria Grey

Silas <.:m'ii>. Cuyler Supplee

Little Johnnie Dickie Brandon

Little Silas Newton House

story it\ Bmllle Johnson.
Directed by Emory Johnson.
Length. s,:tl^ feet.
Story

When the Gains children are small, John-
nie is the idol of his grandfather, a Civil
War hero, who says one day he will be a sol-
dier. Thomas Gains, the father, does not
like this idea. Years pass. Johnnie and his
brother Silas have grown up. War is de-

clared aganist Germany. Johnnie tries to
enlist but is rejected because of an Injury
to his eyes caused by a blow from his father,
who believed he had stolen a sack of wheat.
Johnnie gets to France with the Salvation
Army. Silas remains at home and marries
Zelda Burrows, whose father is trying to
get the Gains property to build a big dam.
Zelda taunts Silas as being a coward and
he joins the army and John finds him dying
on the battlefield. As Silas' father has given
him the farm, Zelda claims It and drives the
mother and father out. Zelda and a lawyer,
Fuller, tell the father that John is dead also.
He goes insane, and they put him in a buggy
and start the horse, leaving him to his fate.
John returns in time to save his father. He
licks the lawyer and drives him and Zelda
out. Then he blows up the dam and the
rushing water drowns them. John installs
his father and mother in their home and also
finds Gretchen, the little German-American
girl he has learned to love, awaiting him.

"The Dangerous Coward"

Prize-Fight, Stunts and Thrills in Fast-
Moving F. B. O. Western Starring
Fred Thomson

Reviewed by t . s. Newell.

By having the hero of "The Dangerous
Coward," a cowboy who was formerly a
prize-fighter, placing him in a situation
where he is dubbed as "yellow" for refus-
ing to fight, and then shaping events so
that he re-enters the ring and wins in a
bout on which the happiness of the girl and
the money of the townspeople depends, this
F. B. O. feature starring Fred Thomson
offers a variation from the usual run of
Westerns, at the same time retaining a num-
ber of familiar characters and situations
generally found in films of this type.

"The Dangerous Coward" is really a com-
bination of a western and a prize-fight story
and while some of the situations are rather
improbable, the picture is interesting and
will satisfy those with whom snappy action
is more desirable than consistency of story.

Certainly this film has its full quota of
action, for in addition to the prize-fight
scenes there is an exciting rodeo and a cli-
max involving fast riding by auto and on
horseback involving a fight in the machine,
which runs wild and dashes over a cliff, kill-
ing the villain, while the hero has a narrow
escape.

This action is all built up around a melo-
dramatic plot involving a girl loved by both
hero and villain, a dance hall vamp, and a
fake cripple of the kind seen in "The Mir-
acle Man." This all serves to keep the story
moving forward at a good clip which never
allows the interest to lag. In addition, the
star is assisted by Silver King, his clever
and beautiful horse, who does some new and
highly intelligent tricks.

Fred Thomson is well cast in the leading
role and Hazel Keener is satisfying as the
girl. Frank Hagncy is a particularly melo-
dramatic type of heavy, and the remainder
of the supporting cast all give adequate per-
formances.

This is one of the snappiest and best of
the Thomson series, and should please his
admirers and "western" fans generally with
the added appeal to those who like prize-
fight stories.

Cast

Wildcat Ken Frank Hagney

Conchfta Lillian Adrian

The Weasel Jim Corel

David McGinn tndrew Arhuckle

Maj >!<•(. inn Hazel Keener

Red O'Hara David Klrby

Battling Benson \l Kaufman

liuli Trent Fred Thomson

Silver King By Himself

StOrj and scenario by Marlon Jackson.

May 31, 1924

MOVING PICTURE WORLD

495

Photographed by Ross Fisher.
Directed by Albert Rogell.
Length, six reels.
Story

Bob Trent is a rival of Wildcat Rea for
the hand of May McGinn, and when Bob
wins several events in the rodeo, Red, who
is the town leader, sees his power slipping
away. Bob catches him using underhand
methods and licks him. O'Hara cames to
the town and recognizes Bob as the cham-
pion fighter, "Lightning Kid," who disap-
peared. Bob explains that he left the ring
because he had accidentally crippled "The
Weazel" and he had promised his dying
mother not to fight. "The Weazel" appears
and tells this to Rea, who dares Bob to fight.
Bob refuses and the town turns him down
as "yellow." Rea arranges a fight between
a protege and Benson, an unknown. O'Hara
recognizes Benson as a celebrated fighter
and knowing the people's money is all on
their favorites, tries to persuade Bob to
fight. Bob refuses, but learns that the
Weazel is faking his injury, goes into the
ring and finally wins. Rea disappears with
the money, but Bob rides after him and gets
it back, and finds May waiting for him on
his return.

"The Reckless Age"

Reginald Denny Is Star of Bright and
Amusing Universal Comedy Drama
Released as a Jewel
Reviewed by C. S. Sewell

For its second Jewel production for the
new season, Universal is offering "The
Reckless Age," starring Reginald Denny,
and it bids fair to duplicate the record of
this star's previous successes. It is a bright
and unusually entertaining whimsical com-
edy drama that should please immensely.

Based on a magazine story, "Love Insur-
ance," by the popular writer, Earl Derr Big-
gers, this picture has a peppy and out-of-
the-ordinary plot which holds the attention
because of its novelty and cleverness. It
concerns a youth employed by an insurance
company who is sent with an English lord
to see that nothing prevents his wedding to
a wealthy American girl. Naturally the chap
falls in love with the girl and his love is
returned, but he must make good for his
company. The plot is complicated by the
appearance of a bogus lord, but events final-
ly work out in favor of the hero.

Harry Pollard has given this picture ex-
cellent direction. He has at all times main-
tained the breezy nature of the story and
filled it at every conceivable point with com-
edy touches that are sure-fire and which
serve to carry forward the romantic note.
There are a lot of smiles and chuckles and
a number of good laughs in this film, and
you will feel that the hour spent watching it
has been an enjoyable one. Most of the
story is played as straight comedy, but with
the introduction of the bogus lord, his kid-
napping and exposure, farce is injected. This
note also creeps out in a smashing fight
scene where the hero goes to a newspaper
office and licks everybody in sight. Some
may consider that this is overplayed, but it
all makes for good fun, and after all the
story is a whimsical one and not to be judged
from a rigid standpoint of plausibility.

Reginald Denny is excellent in the lead-
ing role, and Ruth Dwyer gives a fine per-
formance as the girl. The remainder of the
roles are well portrayed and everyone seems
to have entered into the spirit of the story.
There are some scenes in connection with
a slow train and a Ford taxi that are com-
edy gems.

"The Reckless Age" is not by any means
a jazz picture as its title might suggest, and
there are no cabaret scenes or wild parties.
It is just a straightforward comedy drama

that provides mighty good entertainment
which we believe your patrons will like. We
enjoyed every minute of it, even though
some may consider us as hard-boiled, and
predict for it a good record at the box
office.

Cast

Richard Minot Reginald Denny

Lord Harrowby William Austin

Cynthia Meyrick Ruth Dwyer

Jenkins Frank Leigh

Trimmer Haydn Stevenson

Wells Tom McGuire

Based on story, "Love Insurance," by Earl
Derr Biggers.
Directed by Harry Pollard.
Length, 6,954 feet.

Story

Floyd's Insurance Agency issued a $100,-
000 policy guaranteeing the wedding of Lord
Harrowby to Cynthia Meyrick, and Richard
Minot is sent along to see that nothing hap-
pens to prevent the wedding. En route he
meets Cynthia on the train and they are at-
tracted to each other. Sticking to his job,
however, Richard leaves no stone unturned
to see that the marriage takes place. He
even kidnaps a fake Lord Harrowby and
gets the real one out of a scrape with a
chorus girl. Lord Harrowby, being in need
of money, assigns his policy to Wells, who
arranges with the owner of the local news-
paper to print the full story. Richard learns
of the plan and licks both of them. Cynthia
breaks the engagement because of Harrow-
by's action and this cancels the policy. Both
Cynthia and Richard decide to leave the
town. They meet when both try to take
the same taxi, but do not speak. Finally,
however, Cynthia relents and all ends hap-
pily.

"Hutch of the U. S. A."

Massive Sets, Snappy Action and Stunts
Make Charles Hutchison Feature a
Good Box-Office Bet

Reviewed by C. S. Sewell.

In reviewing "Surging Seas," the first of
the new series of features offered by William
Steiner on the independent market, starring
Charles Hutchison, the former serial star
noted for his daring stunts, we stated it
promised well for the series as box-office at-
tractions for the average theatre. This
promise is more than lived up to in the sec-
ond one, "Hutch of the U. S. A.," for in ad-
dition to the snap and action, stunts and
story-interest of the first picture, this one
has a big appeal from the spectacular side,
with elaborate and enormous sets and a
stirring battle scene in which large numbers
of soldiers and insurgents meet in hand-to-
hand encounters.

The sets are deserving of especial men-
tion; we have seen hundreds of state right
pictures but never do we recall having seen
one with such stupendous sets. There is
one, the exterior of a gigantic palace or
castle which rises to a great height, and
this scene is not used merely as a back-
ground but as a real part of the action, as
there are stirring encounters on the massive
stairway that runs up outside, and "Hutch"
uses this set for one of his thrilling stunts
where he swings from a tree and climbs
hand-over-hand up a rope to a window at
the very top.

The story is laid in a turbulent Latin-
American republic and follows familiar lines
with a tyrannical ruler who is opposed from
a political standpoint by revolutionists and
whose plans to marry the heroine against
her will are set at naught by the hero, who
is of the go-getter type of American. This
affords opportunities for situations which, if
not entirely plausible, are certainly filled
with action, and which afford many oppor-
tunities for the star to do thrilling stunts.
As a result, the picture moves forward at a

rapid clip, the interest does not get a
chance to lag, there is a good romantic angle
and a lot of amusing comedy, and it should
prove a winner in the average theatre.

Charles Hutchison shows to advantage in
a dual role as a native captain who is exe-
cuted and as an American reporter who is
his double. Edith Thornton is attractive
and capable as the heroine, Frank Leigh
gives a good performance as the tyrannical
general and Ernest Adams is especially good
in the comedy role of the hero's right hand
man, contributing a large share of the
laughs, including one in the last few feet
which makes for a snappy and pleasing
ending.

Cast

Hutch of the U. S. A. ) ... , „ . . .

_ _ . , Charles Hutchison

Juan de Barcalo J

Marquita Flores Edith Thornton

General Moreno Frank Leigh

Benito Ruiz Jack Mathius

"Saturday" Ernest Adams

Duenna Natalie Warfleld

Bonilla Alphonse Martell

American Consul Frederick Vroom

Story and scenario by J. S^ Natteford.
Directed by James Chapin.
Length, 4,88© feet.
Story

In the Latin-American republic of Gua-
dala, General Moreno virtually runs the gov-
ernment. He is the guardian of the beau-
tiful Marquita and plans to marry her. To
show his power he frames her lover Juan
and has him executed. Soon after, "Hutch
of the U. S. A." is sent by a newspaper syn-
dicate to investigate conditions. He is the
exact double of Juan. Moreno tries to pre-
vent his landing, but he gets ashore by
means of a ruse and soon meets and falls
in love with Marquita. Moreno meets Hutch
at a dinner and orders his arrest, claiming
he is Juan, but Hutch escapes. The popu-
lace, led by Ruiz, is planning a revolution.
Juan allies himself with their cause, and,
learning Moreno, who has become dictator,
is to force his marriage with Marquita,
Hutch persuades Ruiz to gather his forces
and strike at once. Hutch climbs to the
tower where Marquita is imprisoned and
meets Moreno and fights him, then escapes.
The revolutionists attack the city and defeat
Moreno's troops. With peace restored, Hutch
and his bride prepare to return to the
U. S. A.

"The Fighting American

Fine Universal Cast in Nonsensical and
Amusing Story of Adventurous
Youth

Reviewed by Sumner Smith

A foreword by Carl Laemmle to "The
Fighting American," an all-star picture,
states that it is not offered seriously but as
a masterpiece of nonsense, and that it is
guaranteed not to make you think. The
good judgment of Universal's president is
thus shown, for the picture starts off with
all the earmarks of a more or less serious
feature and then abruptly plunges into ab-
surdities. Realistic drama and burlesque
alternate all the way through. Surely there
is many a good laugh in it for those whose
risibilities are not of the carefully nurtured
hot-house type.

This is the prize-winning story by William
Elwell Oliver in the $1,000 contest conducted
by Universal Pictures Corporation among
college men. Its locale is first an American
college town, with a football star for a hero
and a demure miss for a heroine, and then
China and a revolution. The best of the fun
occurs in the foreign scenes, and largely
through the excellent acting of Raymond
Hatton who, early in the picture a "drunk,"
later becomes a general in the Chinese army
and helps the hero succor the maiden in
distress. Pat O'Malley as "The Fighting
(Continued on page 497)

The Pep of The Program

"News and reviews of Short subjects and serials

"Tootsie Wootsie"

(Educational — Comedy — Two Reels)

In this Christie tvvo-reeler, starring Neal
Burns, Educational has an unusually pleas-
ing and amusing light comedy, with some
stunt stuff on the cornice of a building, sou.e
rough and tumble and slap-stick, combined
with straight farce. Th.is comedy deals in
a humorous vein with the extreme solicitude
of a newly wedded couple for their first
baby. Nothing else occupies their thoughts.
They do all sorts of stunts to keep the in-
fant from crying. Finally father gets to the
office and mother tries to telephone news
that baby has cut its first tooth. The ap-
pearance of a mouse causes her to drop the
phone and hubby rushes home, thinking
baby is cut. His haste and strange antics
cause the police to take him for a crazy
man and finally a couple of dozen of them
enter the flat. Finding out the truth, they
all start to dancing to amuse the kid. All
of the action is broadly and amusingly farce
with certain incidents burlesqued. Neal
Burns and Vera Stcadman do good work
while the baby is a delightful little kiddie
and some of her expressions as caught by
the director arc wonderful. It is a treat to
watch this baby and she will certainly raa'.e
a hit with the feminine contingent. "Tootsie
Wootsie" will make you laugh as well as
smile and should please any type of audi-
ence. It is all good, clean, amusing and at
times hilarious comedy, with a strong human
interest angle. One of the very best of the
recent Christies, and that is going sonic. —
C. S. S.

"Case Dismissed"

(Universal — Comedy — Ona Reel)

In their latest comedy for Universal, Slim
Summerville appears as a police court judge
and Bobby Dunn as one of the jurors who is
later given a job as bailiff. There is no at-
tempt at continuous action, the reel dealing
with three or four different cases that come
up, one a female bootlegger, the other a
diminutive man charged with beating his big
wife; another raises the question of whether
a mule is gentle, and Bobby is called on to
ride him. The last charge is against a wild
man who escapes, taking Bobby along as
he is cha.ned to him. A train runs o\cr the
chain and the two drop from the trestle into
the police auto. All of the incidents arc
burlesqued and there is an average amount
of humor. — C. S. S.

"Just Waiting"

(Educational — Bruce — One Reel)

As with his other recent pictures for Ed-
ucational, Robert C. Bruce in this one has
injected a little story which is acted against
beautiful backgrounds. This time it is the
sea coast that furnishes the atmosphere, and
there are a number of charming and artistic
views. There is a strongly pathetic note, as
suggested in the title. An elderly woman
tells a child the story of her life, how she
for years has been "just waiting" for the
return of her lover, who returns just at the
close of the picture, giving it a happy end-
ing.— C. S. S.

SHORTS" REVIEWED
IN THIS ISSUE

Before Taking (Pathe)
Boss of Bar 20 (Universal)
Build ng Winners (Pathe)
Case Dismissed (Universal)
Cradle Robbers (Pathe)
Delivering the Goods (Universal)
Echoes of Youth (Educational)
Just Waiting (Educational)
One Good Ti m (Pathe)
Pathe Review No. 22 (Pzthe)
Toots'e Wcotsie (Educational)

"Boss of the Bar 20"

(Universal — Western — Two Reels)

Univcrsal's newest two-reel Western,
which features William E. Lawrence, fol-
lows the usual lines of stories of this type
and should prove average entertainment in
theatres where westerns are liked, for it
contains all the familiar incidents, includ'ng
good riding, hard fighting, rustlers, villains,
a romantic angle, etc.. with as much action
as is frequently found in a five-reel feature.
The story deals with a cowboy falsely ac-
cused of rustling, who becomes a fugitive.
He and the foreman arc both in love with
the heroine, Ruth, who is owner of the
ranch. The foreman, who is leader of the
rustler gang, captures the hero, takes his
clothes and robs the heroine, who thinks the
hero is the culprit. However, the hero es-
capes and through a ruse captures the gang,
proves his innoccr.ee and persuades Ruth
that he should be the boss of the ranch, in-
cluding herself. The acting of the cast is
entirely satisfactory. — C. S. S.

COMING
A "HISTOR1ET"

TEAPOT DOME

{Sot a Revieic)
Illustrated, Animated and "Cartoonlzed**
with "Multi-Color" Title*
Something new and unusual.

TO FOLLOW:

"Famous Sayings ol Famous American!**
"Witty Sayings c( Wilty Frenchmen"
"Witty Naughty Thmighls"
"Love Affairs of Famous Men" (A Series)
ALL Our "Historiets" Are
Illustrated, Animated and "Cartoonized**

AND BESIDES

Have "Multi-Color" Titles and Scene*
"See It in Colors"

REEL-COLORS, Inc.

LABORATORIES. LYNDHURST
(Art Studios and Offices)

85 RIVERSIDE DRIVE
NEW YORK

Phone Endicott 7784-7364

"Cradle Robbers"

(Pathe — Comedy — Two Reels)

This "Our Gang" is easily one of the best
comedies of any description that Hal Roach
has ever made, and certainly to us it seemed
the best of the present series. The fun riots
around a baby show conducted by adults
and then one of the gang's own ma'ciug.
The showing of numerous babies of various
stages of avoirdupois and attractiveness,
some smiling and some crying, introduces
into the comedy an element of exceptional
appeal. "Fatty" Joe Cobb is disguised as a
baby and enters the competition for the fat
baby prize. He nearly wrec'<s the show by
flying when the time comes for the medical
examination, a contingency he had not
counted upon. The lawful entrant, whom
Fatty had supplanted, is missing and visit-
ing gypsies are accused. Then comes the
final scene — a corker — when the gang, in
order to escape the mothers, take refuge
with their infant charges in a gypsy van.
The babies fall out one by one as the van
is pursued, and each mother picks her child
out of the dust. Don't miss this comedy,
no matter the nature of your patronage.
It's a riot of fun. — S. S.

"One Good Turn Deserves
Another"

(Pathe — Cartoon— One Reel)

Reviewing one of Paul Terry's Aesop
Fable cartoons is a matter requiring de-
liberation, simply because they maintain
such a high standard of excellence thai the
reviewer fears repeating words of praise he
has used often before, and digs into the dic-
tionary to learn how to praise again with-
out "pulling the same old line." The current
Fable, which is based on the saying, "One
good turn deserves another," is another work
of art in the held of humorous imagination
— let that suffice. Terry illustrates the idea
by showing how a dog repays the kindness
of a mouse by protecting it from a swarm
of cats. The most remarkable bit of draw-
ing is where two mice indulge in a game of
handball.— S. S.

"Building Winners"

(Pathe— SportKght— One Reel)

One of the most picturesque as well as
interesting of Grantland Rice's Sportlight is
"Building Winners." With beautiful Miami
as its bac ground, it shows several of the
world's titleliolders in preparation for the
crucial moment when their supremacy will
be threatened. Among them are Jack Demp-
sey, heavyw eight boxing champion, to whose
training activities is devoted much of the
footage; Aileen Riggin, American Olympic
diver, and Walter Hoover, Olympic scull-
ing champion. The treatment of sporting
subjects by Mr. Rice can hardly be im-
proved upon, and this picture is no excep-
tion. Besides highly interesting glimpses of
training methods, showing, for instance, how
it is necessary to perfect the whole human
body for even the simplest form of sport,
excellent choice of background makes the
film a pictorial delight. — S. S.

May 31, 1924

MOVING PICTURE WORLD

497

"Delivering the Goods

(Universal — Comedy — Two Reels)

Pal, the wonderful dog, is rightfully the
star of this two-reel Century comedy, dis-
tributed by Universal. Never has he been
seen to better advantage. His stunts are
unusually amusing and clever. He certainly
is a marvelously well trained pup. Some of
his stunts will keep the "human" actors
looking to their laurels. Most of the action
revolves around Pal, who is the companion
of Spec in his father's grocery, but there is
also another angle involving the rivalry of
two clerks for the hand of the boss' daugh-
ter. Pal even figures in this by thwarting
the frame-up of the villain to make the
other chap seem to be a crook. First we
see Pal on a shelf, catching articles thrown
up to him and arranging them in order.
Then he does one amusing and clever thing
after another, which will keep the great
majority of patrons amused and fascinated
with this animal's cleverness. This is one of
the very best of the series of Century come-
dies starring Pal and should go well with
the average spectator, while the children
will be delighted with Pal's tricks. — C. S. S.

"Echoes of Youth"

(Educational — Song Series — One Reel)

As usual with Educational "Sing Them
Again" scries, three songs are included in
this issue. They are "Sally in Our Alley,"
"The Little Old Log Cabin in the Lane" and
the familiar classic, "Auld Lang Syne.'' Al-
together this is one of the best issues of the
series. Not only are the selections and treat-
ment diversified but there is an unusually
interesting story in connection with the first,
showing how the singing of this song by a
patriotic American girl during the Revolu-
tion caused the British general, Howe, to
delay his plan to cut Washington's army off
and allowed the American time to escape
the trap. The second is a negro song with
considerable human interest while in con-
nection with the last it is shown how this
song is sung every night at eleven o'clock
in every Elks Club. — C. S. S.

Before Taking"

(Pathe — Comedy— One Reel)

This is the second of a new Pathe comedy
series starring Earl Mohan, with Billy
Engle, James Finlayson, George Rowe, Gus
Leonard and pretty Ena Gregory in the
cast. Its claim for being depends upon ab-
surdity. There is a sick man whom physi-
cians have given up. Enter two burglars
who are promptly mistaken for new special-
ists. They, unused to surgical instruments,
manage to handle them in about every way
unknown to medical science, meanwhile col-
lecting valuable odds and ends such as sil-
verware and watches from the unsuspecting
onlookers. The fun is far-fetched and at
times seems woefully forced, but audiences
that like the nth degree of slapstick should
be satisfied. — S. S.

Pathe Review 22

(Pathe — Magazine — One Reel)

Now that spring is officially upon us and
nature emerges triumphant from its long
winter rest, Pathe Review No. 22 invites us
to seek out the beauties of the woodland by
showing, as its first subject, "The River,"
a charming scenic view of a stream uncon-
taminated as yet by human industry. In
"Antiques Up-to-Date" is revealed the art

of disguising recently-made bronzes so that
they have the appearance of rare old works
of art. "Laughing at the Law of Gravity"
shows, by the use of slow motion, how a
talented dancer accomplishes remarkable
feats. A valley village in the French Alps
also is shown. — S. S.

The Fighting American

(Continued from page 495)
American" also is responsible for some of
the laughs that have been heard along
Broadway this week, and Mary Astor as the
heroine is very appealing. Warner Oland
excels as the old-fashioned type of mus-
tached villain.

The feature has numerous thrills realis-
tically presented, and some gripping dra-
matic moments that really grip despite the
atmosphere of absurdity. Chief among the
thrills is the leap in mid-air of a man chang-
ing from one aeroplane to another. The
college scenes are well handled, but the best
of the entertainment follows the arrival of
the hero and heroine in China.

Cast

KIM Pendleton pat O'Mallcy

Mary O'Mallory Mary Astnr

Danny Daynes Raymond Hat ton

Fu Shlng Warner Oland

Quig Morley Edwin J. Brady

W. V. Pendleton Taylor Carroll

Wm, A. Pendleton Clarence Geldliert

College Professor Emniett Kins

Prom W. E. Olvcr's story.
Adapted by Raymond L. Schroek.
Scenarioizcd by Harvey Gates.
Directed by Thomas Korman.
Photographed by Harry Perry.
Length, 5h!S1 feet.

Story

Bill Pendleton, college youth, wagers that
he will propose marriage to any girl selected
by his fraternity brothers. They select an
old-fashioned girl of the college, whose
father is a missionary in China. He makes
love to her and gives her his frat pin. She
is broken hearted at the deceit. Bill is ex-
pelled from college and disowned by his
father, who conducts a shipping business.
Bill stows away on a vessel. In China the
girl becomes a prisoner of a Chinese and a
white man who have fomented a revolu-
tion. He tries to aid her and comes across
one he had befriended in the college town,
then a drunkard but now a general of a
Chinese army. Using airplanes, the two ef-
fect the rescue of the girl.

"A Son of the Sahara"

First National Offers Fascinating Desert
Story Filmed in Algiers with Popular
American Cast
Reviewed by C. S. Sewell.

Of especial interest in connection with
First National's "A Son of the Sahara" is
the fact that this romantic melodrama of
desert love, adapted from a popular novel
by Louise Gerard, though made by an Amer-
ican director and with an American cast,
was actually filmed in the great Sahara
Desert, Director Edwin Carewe having
taken a company headed by Bert Lytell
and Claire Windsor to Algiers in Northern
Africa for the purpose.

As a result, the atmosphere and locations
are not only the real thing, but they add an
unusual and distinctly pleasing appeal. The
authentic backgrounds have been selected
with an eye to the picturesque; there are a
number of striking scenes, many of them
of great beauty, charming views of exotic
gardens, vast stretches of desert sands, na-
tive villages with their quaint architecture.

This also enabled the director to make ef-
fective use of real natives not only for at-
mospheric touches but in big scenes which
bear the stamp of reality, in which hun-
dreds of tribesmen and native soldiers and
vast numbers of beautiful horses and camels
are employed.

The effect is to make the production a
spectacular one with wonderful surround-
ings lending added fascination to the color-
ful story of romantic love between a French
girl raised in America and "a son of the
Sahara." This alone should make the pic-
ture a fine box-office attraction, but in ad-
dition there is the appeal of a stirring and
well acted romantic story with a full quota
of thrills.

There are good dramatic sequences aris-
ing out of the discovery that the hero is of
an alien race, and good melodrama in the
fact that the heroine and her father turn
out to be the very persons against whom
the sheik has vowed vengeance, and is faced
with the problem of his love versus his oath,
further complicated by the fact that the
girl has turned against him. This gives rise
to several big scenes including exciting and
well handled battle sequences and a situa-
tion where the heroine is sold at auction
in a slave market, being purchased by the
hero. ,

The cast is entirely adequate. Bert Lytell
is effective in the title role and Claire Wind-
sor shows to advantage as the heroine.
Walter McGrail, Paul Panzer, Rosemary
Thcby and Montagu Love all give good per-
formances in less important roles.

Essentially a sheik picture and belonging
in the class of those where the hero turns
out to actually be a white man instead of
an Arab, the production is one that should
fascinate the average patron, and combined
with the authenticity and unusual scenic
value of the surroundings, "A Son of the
Sahara" appears to be a picture that will
satisfy even those patrons to whom sheik
pictures are no longer a magnet, for this one
is the real article.

Cast

Barbara Claire Windsor

Rnoul (Cassim A in in eh > Bert Lytell

Cai»t. Duval Walter McGrnil

Rayma Rosemary The by

Sultan Montague Love

CoL Barbier Montagu Love

Cnssim's Lieutenant Paul Panzer

Rnoul as a Boy Georges Chebat

Annette Le lire ton Maresl Dorvnl

Based on novel by Louise Gerard-
Directed by Edwin Carewe.
Length, 7,003 feet.

Story

Cussim's father leads an attack, on a
French fort and is killed. Cassim, whose
mother is French, vows vengeance on Col.
Barbier. Years afterward, when he has
grown to manhood, we find Cassim known
as Pierre Lamont, a polished wealthy gen-
tleman, who has adopted European customs.
He falls in love with Barbara, but she
spurns him when she learns he Is an Arab.
He discovers she is the daughter of Col. Bar-
bier and to carry out his revenge he cap-
tures her, her father and friend, Capt. Duval,
and in accordance with his vow sells her as
a slave, but bids her In himself. Unable to
persuade her to wed him, he tells her he
will take her in accordance with the customs
of his people. Duval has escaped and Just
as Cassim tells Barbara he loves her too
much to harm her and she is free, Duval
arrives with French troops, but is badly
wounded. Before dying he gives Barbara a
letter written by Cassim's mother, which
reveals the fact that he is not an Arabian
as his father was French. Cassim, now
Kaoul, is pardoned and he and Barbara find
happiness together.

CURRENTand ADVANCEriLM RELEASES

ALLIED PRODUCERS AND DISTRIBUTORS

Review Footage

Loving Lies Monte Blue Feb. 2 6.526

No More Women Matt Moore- Bellamy Feb. 2 6.186

The Hill Billy Jack Pickford Mar. 22 5,734

AprU 5

, Mar. 22 6.438

ARROW

Days of '49 Neva Gerber serial ..

Gambling Wives Marjirie Daw

Romeo Mix- Up Edmund Cobb

Western Yesterdays Edmund Cobb

Western Fate Hatton-Gerber

Whirlwind Ranger Hatton-Gerber

Notch Number One Ben Wilson

Models and Artists Bobby Dunn

Oh. Billy Billy West

Come On Cowboys Dick Hatton May 24 4 700

Mysteries of Mah Jong Novelty May 24 2 003

Two After One Billy West May 24 2.000

ASSOCIATED EXHIBITORS

The Yankee Consul Douglas Mac Lean Feb. 23 6.14R

When A Girls Love* Star cast May 3 5.876

The Lone Wolf Holt-Dalton May 10 6,000

The Chechahcos Star cast May 17 7,000

EDUCATIONAL FILMS CORP.

Busy Buddiei Christie comedy Feb.

Plastigrama Stereoscopic Feb.

Wide Upen Mermaid comedy Feb.

Jumping Jacks Hodge-Podge Mar.

Getting Gertie's Goat Dorothy Devore Mar.

Cave Inn Sid Smith Mar.

The Ant Lion Secret* of Life Mar.

Long Ago "Sing Them Again" Mar.

The New Sheriff „ Tuxedo comedy .Mar.

Under Order* Clyde Cook Mar.

Midnight Blue* Lige Cunley Mar.

Family Life Jack White prod Mar.

Bargain Day Sid Smith Mar.

Bam urn Jr Juvenile comedy Mar.

The Fly Scientific April

Killing Rime Lloyd Hamilton April

Dusty Dollars Cameo comedy April

Dandy Lions Ncal Burns April

Safe and Sane Jimmie Adams April

There He Goes Mermaid comedy April

Heart Throbs "Sing Them Again" April

Realm of Sport Hodge- Podge April

Fold Up Cameo comedy April

Going East Lloyd Hamilton April

The Fun Shop Humor reel .April

The Trader Keeps Moving Bruce scenic April

The Lady-Bird Instructive April

Cornfed Bobby Vernon \Iay

Out Bound Cliff Bowes May

The Fun Shop Humor Reel May

Powder Mark* Cliff Bowes May

I nst Chords "Sing Them Again" Mav

The Junior Partner Juvenile comedy May

The Bonehead Tuxedo comedy May

Flowers of Hate Wilderness Tale May

Nerve Tonic Christie comedy May

Tiny Tour of U. S. A Hodge-Podge May

Air Pockets Mermaid comedy May

Lunch Brigade l ige Conley May

Dizzy Daisy Mermaid comedy May

Good Morning Lloyd Hamilton May

FAMOUS PLAYERS-LASKY

16 2,000

23 1.000

23 2,000

1 1,000

1 2,i.« *i

1 1.000

8 1.000

8 2.0U0

15 2,000

22 2.000

29 2,000

29 1,000

29 2,000

5 1.000

5 2,000

S 1,000

12 2,000

12 2.000

19 2.000

19.
19.
26.
2-6
26.

10 2.000

17 1.000

17 2 0T0

17 1.001

17 2 000

24 1,000

24 2 000

24 2,000

1.000
1,000
2.000
1.000
1.000
1.000
7.000

i.ono
l.ooo

1.000
t (»I0

The Ten Commandments Cecil B DeMille prod Jan.

The Next Corner Tearle-Chaney -Mackail ... f-eb.

Shadows of Parii P"la Nrizri Mar.

Icebound Dix Wilson Mar.

A Society Scandal Gloria Swanson ....

The Fighting Coward James Cruze prod.

The Dawn of a Tomorrow Jacqueline Logan

S 12,000

23 7.081

1 6 ^°

IS 6.471

Mar. 22 6.433

. Mar 29 6Sm

. April 5 6.084

Singer Jim MrKee W. S. Hart April 12 7.nnR

The Breaking Point Star cast April 19 6.064

The Confidence Man Thomas Meighan April 26 6,500

The Moral Sinner Dorr thy Dalton April 26 5.439

Triumph C. B. DeMille prod May 3 8.292

Bluff Ayres-Moreno May 10 5.442

Men Pola Negri May 17 6,504

FILM BOOKING OFFICE OF AMERICA

6.238

. 6917
6,700
6,237

Phantom Justice Feature cast Jan. 26.

Alimony Featured cast Feb. J.

Week-End Husbands Alma Rubens Feb. 9.

White Sin Madge Bellamy Feb. 23.

The Telephone Girl (**rie*) Alberta Vaughn Feb. 23.

Damaged Heart* Featured cast Mar. 1.

When Knijjhthood Was in Tower. .. "Telephone Girl" -Mar. 8.

North of Nevada Fred Thompson Mar. 15 5,000

Galloping Gallagher Fred Thompson Mar. 2* 4.708

Money to Burns "Telephone Girl" Mar. 29 1 00*

Sherlock* Home "Telephone Girl" Mar. 29 J Ong

Yankee Madness Larkin Dove April 5 4,610

6.154
2.000

Review Footag*

His Forgotten Wife Bellamv- Baxter April 12 6.500

The Silent Stranger Fred Thomson April 19 5.000

The Beloved Vagabond Carlyle Blackwell April 26 6.217

William Tells "Telephone Girl"

Girl of the Limberlost Glorio Grey

.May

2.000

May 10 6,000

5,000
2,000
5,800

Untamed Youth Ralph Lewis May 10.

For the Love of Mike "Telephone Girl" May 17.

The Danger Line Sessuc Hayakawa May 24.

FIRST NATIONAL

Jealous Husbands Maurice Tourneur arod. ...Dec 29 6.500

Black Oxen Corinne Griffith Jan. 19 7,937

The Sung of Love Norma Talmadge Jan. 19 1.000

1 he Love Master "Strongheart" Jan. 19 6779

Painted People Colleen il.-jre Feb. 9 5.700

When A Man-* A Man John Boxers 1 eb. 16 6.910

Flowing Gold Nilsson Sills Mar. 1 8,005

Lilies of the Field Corinne Griffith Mar. 22 8,510

The Galloping Fish Thos. H. Ince prod Mar. 22 6,000

Secrets Norma Talmadge April 5 8,345

The Enchanted Cottage Richard Barthelmess April 19 7.120

Cytherea : Rich Stone May 3 7 400

The Goldfish Constance Talmadge May i/ 7.145

Why Men Leave Home J. M. Stahl prod May 24 7,990

FOX FILM CORP.

Just Off Broadway John Gilbert Feb.

Not A Drum Wu Heard Char lea "Buck" Jones Feb.

The Net Barbara I astleton Feb.

Highly Recommended Al St. John

Shadow of the East Featured cast ....

School Pals Imperial comedy

Ladies to Board Tom Mix

The Blizzard Featured cast ....

Frogland Special

Love Letter* Shirley Mason ...

The Weakling Sunshine comedy

. Feb.
.Feb.
. Feb.
. Feb.
.Mar.
.Mar.
, Mar.
Mar.

. J.444
■ 4.823
. 6.001
. 2.000
. 5.874
. 2.000
. 6.112
. 5.800
. 1.000
. 4^49
. 2.000
. 1.000
.5.145
.2.000
.1.000
4,562
2.000
1.000
. 6.316
..2.SU8
. 5,041
. 1.000
.5 812
. 6.400
. 1 one
. 5,702
. 2.000
. 4,385
.2,000

A Sculptor's Paradise Instructive Mar

The Wolf Man John Gilbert Mar

Be Yourself Al St J..hn Mar.

River* of Song Instructive Mar.

The Vagabond Trail Charles Jones Mar.

The Cowboy* Imperial comedy Mar.

Feathered Fiahermen Instructive Mar.

The Arizona Express Charlr. lones Mar.

The Plunderer Frank Mayo April

On the Job Chimpanzees April

A Man's Mate John Gilbert April

A New Enghnd Farm Itietrtirtive April

The Circus Cowboy Charles Jones May

Slippery Decks Card sharps exposed May

The Trouble Shooter Tom Mix May

He's My Pal Chimpanzees May

The Lone Chinee John Gilbert May

When Wise Ducks Meet Sunshine Comedy May

GOLDWYN

Through the Dark Colleen Moore Jan. 19 7,999

Yolanda Mario,. Davie. Mar. 1 12.000

Wild Orange* King Vidor prod. Mar. 15 7.000

Nellie, the Beautiful Cloak Model... Star cast April 5 7,008

Three Week* Pringle Nagle April 12 7.S40

Recoil Rlytnr Hamilton

Greed Vnn Strohenn prod

True As Steel Rutiert llng-he* prod

Janice Meredith Marion Davie*

Second You'h St»r cast

The Rejected Woman N'aitel Rubens

Second Youth Star cast April 19 6.169

The Rejected Woman Rubens-Nagel May J 7,761

HODKINSON

Grit Glenn Hunter T»n 12 5.808

Love's Whirlpool Kirkwood lee Mar. 22 * 028

The Hoosier Schoolmaster Hrnry Hull Mar. 29 5.556

Ills Darker Self Lloyd Hamilton April 5 5.000

Try and Get It P'nnl Washburn April 12 5.607

Which Shall It Bef Star cast April 19 5.000

The Night Hawk Harry C.irry

Try and Get It Bryant Washburn

Wandering Husband* Kirkwoorl-l.ee

Miami Ttettv Co".p<on

Wandering Husbands Kirkwood-Lee May 10 6,300

METRO

Scaramouche Rex Ingram prod Oct.

Our Hospitality Buster Keaton Nov.

Fashion Row Mae Murray Dec.

Haif a Dollar- Bill Anna O Nilsson Dec

The Heart Bandit Viola Dana Ian.

The Fool'* Awakening Harrison Ford Feb.

The Man Life Pas*ed By Novak Marmont Mar.

Thy Name Is Woman Mnne La Marr M»r

The Uninvited Gu«*t Jean Toller Mar.

Happines* Laurette Taylor Mar.

Women Who Give Reginald Barker prod Mar

A Boy of Flanders Jackie Coogan April

The Shooting of Dan McGrew Star east *•..•;!

Mademoiselle Midnight Mae Murray Vfay 17

9.600
6.220
7.308
5.7BO
4.980
5.7*3
6.200
9.087
6.141
7.7ts8
7.508
.7.818
f. "8
6.778

Sherlock, Jr Buster Keaton May 17 4,065

May 31. 1924

MOVING PICTURE WORLD

(.Continued from preceding page)

PATHE

Review

Footage

Politic*] Pall "Spat Family" Feb. 23 2,000

Smile Please Harry Langdon Mar. 1 2,000

White Man Who Turned Indian. ... "Frontier" series Mar. 1 2,000

Hard Knocks Charles Chase Mar. 1 1,000

The Cake Ester Will Rogers Mar. 1 2,000

Lore's Detour Charles Chase Mar. 8 1,000

The National Rash "Sportlight" Mar. S 1,000

The All Star Cast Terry cartoon Mar. 8 1,000

The Buccaneers "Our Gang" Mar. 8 2,000

Herman the Frcat Mouse Terry cartoon Mar. 8 1,000

Lore's Reward "Dippy Doo Dads" Mar. IS 1,000

The Mandan's Oath Frontier series Msr. 15 2,000

Zeb Versus Paprika Stan Laurel Mar. IS 2,000

Why Mice Leave Home Terry cartoon Mar. IS 1,000

Wolfe and Montcalm Chronicles of America Mar. 22 3,000

Scarem Much Sennett comedy Mar. 22 2.000

Fields of Glory "Sportlight" Mar. 22 1,000

Hunters Bold "Spat Family" Mar. 22 2,000

From Rags to Riches & Back Again. Terry cartoon Mar. 22 1,000

Don't Forget Charles Chase Mar. 22 1.000

King of Wild Horses Rex (horse) Mar. 29 5,000

Big Moments from Little Pictures. . Will Rogers Mar. 29 2.000

Fraidy Cat Charles Chase Mar. 29 1,000

Shanghaied Lovers Harry Langdon Mar. 29 2.000

The Champion Terry cartoon Mar. 29 1,000

Dirty Little Half Breed Frontier series Mar. 29 2,000

Seein' Things "Our Gang" April 5 2.000

Birds of Passage Bird Novelty April S 3,000

Running Wild Terry cartoon April 5 1,000

Friend Husband Snub Pollard April S 1,000

The Swift and Strong "Sportlight" April S 1,000

Girl-Shy Harold Lloyd April 12 7.457

Our Little Nell "Dippy-doo-dad" April 12 1,000

Medicine Hat Frontier series April 12 2,000

Brothers Under the Chin Stan Laurel April 12 2,000

Gateway of the West 8th Chronicle April 19 3,000

The Hollywood Kid Sennett comedy April 19 2.000

Hit the High Spots "Spat Family" April 19 2,000

One At a Time Earl Mohan April 19 1,000

If Noah Lived Today Terry cartoon April 19 1,000

A Trip to the Pole Terry cartoon April 26 1,000

San and Snow "Sportlight" April 26 1.000

Get Busy Snub Pollard April 26 1.000

Highbrow Stuff Will Rogers April 26.

2.000

Flickering Youth Sennett comedy April 26 2.000

Commencement Day "Our Gang" May 3 2 000

An Ideal Farm Terry cartoon May 3 1,000

Homeless Pups Terry cartoon May 3 1,000

Sporting Speed 'Sportlight" May 3 1,000

Piihlirit* Pavs fharles Chase May j 1.000

When Winter Comes Terry cartoon May 10 1,000

Near Dublin Stan Laurel May 10 2,000

North of 50-50 Dippy-Doo-Dads May 10 1,000

The Fortieth Door Allene Ray-Serial May 17

April Fool Charles Chase May 17 2,000

The Pilgrims Chronicles-seriesl May 17 3.000

Fishin' Fever Sportlight May 17 2.000

Black Oxfords Sennett comedy May 17 2.000

Bottle Babies Spat Family May 17 2.000

Going to Congress Will Rogers May 24 2 000

Position Wanted Charles Chase May 24 1 000

The Cat's Meow Sennett comedy May 24 2.000

Tipped Off

PLAYGOERS PICTURES

Featured cast Nor. 3.

PREFERRED PICTURES

Poisoned Paradise

.Kenneth Harlan

.Mar. 8.

6.800

PRINCIPAL PICTURES

. 8.80O
. Rnno

.10,000

Listen Lester Feature cast May 10 6 242

Daring Youth Daniels-Kerry May 17 5,975

Daughters of Pleasure Prevost-Blue-Bow May 24 6,000

SELZNICK

Daughters of Today Patsy Ruth Miller Mar. IS 7,000

Woman to Woman Betty Compson April 26 6,804

TRUART FILM CORP.

Drums of Jeopardy Elaine Hammerstein Malt. 15 6,529

On Time Richard Talmadge Mar. 15 6.630

In Fast Company Richard Talmadge May 24 6,000

UNITED ARTISTS

Rosita Mary Pickford Sept. 15.

A W^mar. of Pari* ... rhas. rhaplin prod Oct. 13.

Dorothy Vernon of Haddon Hall... Mary Pickford May 17.

UNIVERSAL

Girls Will Be Girls "Leather Pushers" Feb.

Miscarried Plans Bob Reeves Feb.

The Mandarin Neely Edwards ..Feb.

The Breathless Moment William Desmond Feb.

Keep Going Century comedy Feb.

Hats Off Pete Morrison Feb.

Down in Jungle Town "Joe Martin" Feb.

The Fast Express Wm. Duncan Serial Feb.

Jack O' Clubs Herbert Rawlinson Feb.

Lone Larry Eileen Sedgwick Feb.

You're Next Century comedy Feb.

The Jail Bird Neely Edwards Feb.

Memorial to Wood row Wilson Special Feb.

Ride For Your Life Hoot Gibson Mar.

A Society Sensation Valentino (reissue) Mar.

The Verr Bad Man Neely Edwards Mar.

Peg O" the Mounted Bahy Peggy Mar.

The Law Forbids Baby Peggy Mar.

Swing Bad, the Sailor "Leather Pushers" Mar.

Sons In Law Centurv comedy Mar.

Should Poker Players Marry? Neely Edwards M,r.

Fool's Highway Virginia Valli Mar.

Big Boy Blue "Leather Pushers" Mar.

2...
2...
2..,
9..,
9...
9...
9...
9...

16 4,717

16 2.000

.. 2.000

.. 1,000

.. 5,556

.. 2,000

.. 2.000

.. 1,000

16.
16..

16..
1..
I..
1..
I..
8..
8..
8..

* LOOO

15 6.800

IS 2,000

2.000
l.rmo
1,000
5,310
2.000
1.000
2.000
6.263
2.000
2,000

499

Review Footage

The Oriental Game "Pal"-Century Mar. 15 2,000

Keep Healthy Slim Summerville Mar. IS 1,000

Phantom Horseman Jack Hoxie Mar. 15 4,389

Stolen Secrets Herbert Rawlinson Mar. 22 4,742

The Young Tenderfoot Buddy Messinger Mar. 22 2,000

Nobody to Love Neely Edwards Mar. 22 1,000

The Night Message Gladys Hulette Mar. 29 4,531

Ship Ahoy Bobby Dunn Mar. 29 1,000

That's Rich Arthur Trimble Mar. 29 2,000

The Galloping Ace Jack Hoxie April 5 4,561

Hit Him Hard Tack Earle April 5 2,000

Marry When Young Neely Edwards April S 1,000

Checking Out "Pal" the dog April 12 2,000

Spring of 1964 Neely Edwards April 12 1,000

Excitement Laura La Plan te April 19 4,913

The Storm Daughter Priscilla Dean April 19 5.303

The Racing Kid Buddy Messinger April 19 2,000

Forty Horse Hawkins Hoot Gibson April 26 5.149

One Wet Night Neely Edwards April 26 1.000

Pretty Plungers Follies Girls April 26 2.000

Riders Up Creighton Hale May 3 4,904

Politics .-. Slim and Bobby May 3 1.000

Green Grocers Slim and Bobby May 3 1.000

A Lofty Marriage Jack Earle May 3 2.000

Ridgeway of Montana '. Jack Hoxie May 10 4,843

Taxi, Taxi I Harry McCoy May 10 2,000

The Pigskin Hero Lyons-Moran reissue May 10 1,000

The Bulltosser Pete Morrison May 10 2,000!

The Dangerous Blonde Laura LaPIante May 17 4,919

Fast Steppers New Series May 17 2 r each

Trailing Trouble Buddy Messinger May 17 2,000

My Little Brother Slim Summerville May 17 1,000

The Lone Round-Up Jack Dougherty May 17 2,000

The Signal Tower Super- Jewel May 24 6,714

Tired Business Man Al Alt-Follies girls May 24 2,000

Why Pay Your Rent? Bert Roach May 24 1 000

The Honor of Men Neal Hart reissue May 24 2,000

VITAGRAPH

The Man From Brodney's Special cast Dec. 8 7,100

The Ninety and Nine David Smith prod Dec. 23 6.800

Modern Banking Urban Classic Dec. 22 1.000

Newsprint Paper Urban Classic Dec. 22 1.000

Horseshoes Larry Semon Dec. 22 2.000

The Last Stand of Red Man Urban classic Dec. 29 1.000

Let Not Man Put Asunder Feature cast Jan. 26 8,000

My Man Patsy Ruth Miller Feb. 23 6 *B

Virtuous Liars David Powell April 19 5.650

Between Friends Blackton prod April 26 6,900

WARNER BROTHERS

The Marriage Circle Ernest Lubitsch prod Feb. 16 8.500

Conductor 1492 Johnny Hines Feb. 23 6.540

Daddies Belasco play Feb. 23 6.800

George Washington, Jr Wesley Barry Mar. 22 6.700

.10,000

Beau Brummel John Barrymore April 12.

MISCELLANEOUS

Rough Ridin'

Review Footage

APPROVED PICTURES CORP.

, Buddy Roosevelt April 26 4,670

CHARLES C BURR

The Average Woman All star cast Feb. 2.

Restless Wives Doris Kenyon Feb. 16.

Three O'Clock in the Morning Constance Binney Feb. 23.

C B. C

Hallroom Boys Twice a month

The Barefoot Boy Star cast Nor. 24..

Forgive and Forget Estelle Taylor Nov. 10..

The Marriage Market Pauline Garon Dec. 29..

Innocence Anna Q. Nilsson Jan. 26..

DOUGLAS FAIRBANKS

The Thief of Bagdad Douglas Fairbanks Mar. 29.

PHIL GOLDSTONE

His Last Race "Snowy" Baker Sept. 1..

Danger Ahead Richard Talmadge Dec. 29..

The White Panther Rex (Snowy) Baker Feb. 9.

Marry in Haste William Fairbanks Mar. 8..

D. W. GRIFFITH, INC.

America Feature cast Mar. 8..

INDEPENDENT PICTURES CORP.

Way of the Transgressor George Larkin Sept. 22...

In the Spider's Web Alice Dean Sept. 29..,

LEE-BRADFORD

Shattered Reputations Johnnie Walker Oct. 27.

LOWELL PRODUCTIONS, INC

Floodgates John Lowell Mar. 8..

MONOGRAM PICTURES

The Whipping Boss Star cast Dec. 8..

ROCKETT-LINCOLN CORP.

Abraham Lincola .. ..George A. Billings Feb. 2.

WM. STEINER PROD.

6.000
6.000
6.293

2.000
5.800
5.800
6.297
5,923

.12.008

5.000
5.000
4.000
5.000

.14,000

5.000

5,000

.12,000

4,700

Surging Seas Charles Hutchinson April 26.

N. J. WINKLER

Alice's Wild West Show Cartoon series ' .May 10 1,000

Alice's Day at Sea Cartoon series May 10 1,000

500

MOVING PICTURE WORLD

May 31, 1924

EASTMAN
POSITIVE FILM

Make sure the release print is on Eastman
Positive Film and you make sure that the
photographic quality of the negative is car-
ried through to the screen for your audiences
to enjoy.

Look for the identification "Eastman"
"Kodak'' in black letters in the film margin.

Eastman Film, both regular and
tinted base, is available in thou-
sand foot lengths.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

May 31, 1924

MOVING PICTURE WORLD

Equipment Construction Maintenance

PIU3J ECTION

EDITED BY F. H. RICHARDSON

Guaranteed Lens

On or about June first there will be placed
on the market a piano convex collector lens,
price six dollars, which will be absolutely
guaranteed against breakage by heat. As
I understand the matter, the guarantee will
be absolute in that any lens breaking
through or by reason of heat will be re-
placed free of charge.

This lens is made of "Pyrex" glass, which
has a very low temperature co-efficient of
expansion. They will be available in 6y2,
IVi and 8^2 inch focal lengths. Two hundred
lenses are expected about June 1. The lens
will be known as the "Luxalba."

Here is what the engineers who have
evolved the lens have to say about some of
its properties. It is a paragraph quoted ver-
batim from a letter:

Striking Qualities

I might also add that spectral quality of
light transmitted by "Luxalba" condensers Is
very striking. Pyrex transmits uniformly
from the red to the blue, when a slight ab-
sorption takes place. This produces a faint
straw color in the lens, which is a de-
cided advantage when we consider the fact
that there is an excess of blue in the light
emitted by the arc. By absorbing a small
fraction of the blue light the spectral dis-
tribution is rendered more uniform, resulting
in a very white light. It is well known that
light losses occur by reflection from the sur-
faces of transparent media. This reflection
is directly proportional to the refractive in-
dex of the medium — the angle of incidence
being taken into account, of course. Since
Pyrex contains 80 per cent, silica, its refrac-
tive index is quite low, hence there is less
loss by reflection from the surfaces.

Mind you, I don't deny or affirm the cor-

Bluebook School

Question No. 55 — What is the brilliancy
of the arc crater per unit area?

Question No. 56 — Upon what does the
total light-giving power of crater de-
pend ?

Question No. 56A— What is total light-
giving power of a crater having an area
equal to a half-inch circle if the brillian-
cy be 150 candle power per square
millimeter? (Guess that'll hold some of
you for a minute.)

Question No. 57— What effect has dis-
tance of light source from collector lens
upon light delivered to the spot ?

Question No. 57A — What diameter
collector lens would be required to col-
lect an amount of light at 41-j" crater
distance equal to that collected by a
4^4" free opening collector lens at 31 j
crater distance? Show me how you ob-
tain your answer.

NOTICE: In answering write only
on ONE side of the paper. — F. H. R.

rectness of all that. I don't know, but since
the lens is fully guaranteed it certainly should
be given a thorough try-out. I am informed
that at least in considerable measure the
Pyrex glass is not susceptible to "pitting"
as is ordinary glass. If this is true, it is a
very valuable factor in itself.

The yellow element introduced by slight
discoloration should be an advantage very

well worth the slight light loss involved.
There was a time when I disapproved of it,
but nowadays we have plenty of light avail-
able and a slight loss is not serious, if there
is corresponding gain in other directions.

Artists and Workmen

Not long ago the staff of a theatre in which
a certain photoplay enjoyed a record run
had a luncheon served on the stage, after
the last show, in celebration of one of the
"milestones" of the remarkable run.

This feature is under the management and
direction of a man who is not only a musi-
cian of very genuine reputation, but who
is also a true artist. The orchestra leader of
the theatre in question must therefore be a
man of real ability in his profession, else he
would not be tolerated in his position.

And now comes the queer part. At the
lunch this orchestra leader "made a speech,"
in the course of which he referred to the
show which had run so remarkably long.
Said he:

"During all this time the horses ran the
same, the cattle swam the river, the musi-
cians have made beautiful sounds, the ticket
seller has taken in* the money, the ticket
taker has looked dignified and made his col-
lection and the ushers have ushered In most
charming manner.1'

That Was That!

And that was that! He had apparently
complimented every one in and on the entire
staff who amounted to a tinker's dam in his
estimation. The poor projectionist just
merely existed somewhere back up there in
the dark. He was, to this orchestra leader,

Bluebook School— Answers to Questions 21-24

Question No. 21— Daniel Constantino, Eas-
ton, Pa.; Harry Dobson, Toronto, Ontario;
Walter E. Lewis, Endicott, N. Y. (One on
pink paper without name or address) and
A. L. Fell, Collingswood, N. J., all sent ac-
ceptable replies. Dobson has the best of it
by reason of his explanation. He says:

Conjugate Foci means the distance between
two points when using a lens. One is the
distance from a light source, or from an ob-
ject to the optical center of the lens; the
other is the distance from the optical center
of the lens to the point where the rays
coming from the light source or object are
focused to an image. In the case of the
projector condenser, the conjugate foci points
are the light source and the image of It
formed near the spot. In the case of the
projector projection lens the film is one point
and the screen the other.

No. 22

Question No. 22 — What do you understand
Equivalent Focus to Mean?

Fell, Dobson, Lewis and A. L. Jones, To-
peka, Kansas, are the only ones who got by
on this one. I shall quote both Lewis and
Dobson; Lewis says:

This term applies to compound lenses, such
as are used for projection, the power of
magnification and reduction of which are the
same as that of simple lenses of equal focal
length when working under the same condi-

tions. All standard projection lenses are
marked with the E. F. of the lens, and the

E. F. of a lens determines the size of pic-
ture it will project at a given distance.

Dobson's reply reads as follows:
Equivalent Focus (ordinarily termed "E.

F. ") means that a lens made up of various
lens elements will project the same size pic-
ture at a given distance as will be projected
by a simple lens of the same focal length.
Suppose we have a simple lens of, say, VA-
inch focal length. Now take a lense com-
posed of two or more lenses used In com-
bination and in order to get the same size
picture at the same distance as with the
simple lens we will need lenses whose com-
bined power is equal to that of the simple
lens, and that power is called the E. F. of
the combination.

No. 23

Question No. 23 — What is spherical aberra-
tion? Illustrate with drawing.

Mr. Pink Paper, Dobson, Lewis, Constan-
tino, Fell and Jones made good. All the rest
failed, for one reason or another.

Jones said :

Spherical aberration is that property of a
lens uncorrected for spherical aberration of
bending rays emerging from it at vaying
distances from its optical axis, so that those
nearest the edge of the lens will focus nearer
the surface of the lens than those emerging
nearer the center of the lens. This is illus-
trated by attached drawing. You will observe

that rays A-A cross optical axis D at A', B-B

at B' C-C at C.

Question No. 24 — What is Chromatic Ab-
erration ?

Only Dobson and Lewis made good in this.
All the rest made more or less error. Fell
said "uncorrected lens." Wrong, for the lens
might be corrected for anything BUT
chromatic aberration. All the rest, except
Dobson and Lewis made that error, and some
made others. Lewis' reply seems a bit the
best of the two. He says:

That quality of a lens causing light pass-
ing through it to become separated more or
less into its primary colors, which are fo-
cused at different distances from the lens.
One effect in projection is that the condenser,
being uncorrected, has both chromatic and
spherical aberration and the effect of the
former is, to some extent, to decrease the
white brilliancy of the light at the screen.

May 31. 1924

MOVING PICTURE WORLD

503

A HOT ONE

A recent issue of the X. Y. Telegraph contained the following; news item:
"Here's another one which will be enjoyed by exhibitors. During the afternoon show of
a London house, patrons became conscious of a strong odor. Investigation showed that the
projectionist was frying two kippers on the top of the projector lamphouse, getting ready
for his tea. The audience did not object. They were showing one of those fishing village
films and patrons put the odor down to 'this new American exploitation, what—9 "

As soon as the foregoing met the eye of Cartoonist Walker, he grabbed his trusty pen,
and the cartoon above was the result. The suggestion in the lower right-hand corner Is
respectfully passed along to Power-Simplex Motiograph et al. Even so, perhaps an adapta-
tion of the Idea might not be so bnd. Carbons could be piled or stored on the top for a
thorough drying out, with very distinct benefit to the carbons in many cases.

merely the "workman" who stopped and
started a machine occasionally, just as the
janitors swept the floors each night.

This man, in the course of some dispute
with one of the projectionists one day, actu-
ally said : "You are a workman. I am an
artist."

Piffle! and then some! It is too bad that
a man of real ability in his own line should
make such an utterly SILLY remark.

Answer Me This

Mr. Orchestra Leader, answer me these
questions, and answer them honestly. First,
let us assume that in the production in ques-
tion, or in any other production, the direc-
tor's work to be beyond criticism, the pho-
tography splendid and the work of the actors
— artists or otherwise — perfect. Is it not a
fact that poor work on the part of the pro-
jectionist can and probably will either en-
tirely or partially nullify the work of all
those who labored so hard and so well to
perfect the thing? Secondly, is it not a fact
that if you and your entire orchestra were
to walk out any evening and leave the show
without music, the show would proceed
without you, and few, if any, of the audience
would either leave or demand their money
back, though they would, of course, not feel
very well satisfied? But let the motion pic-
ture stop and see what happens. You,
friend leader, could wave your baton most
gracefully and vigorously, and the musicians
could toot and saw until their arms ached,
but after a very short while nine-tenths of
the audience would be lined up before the
box office demanding their money back,
WOULD THEY NOT?

Real Artists

And don't you think the men who can put
a photoplay before an audience as splendidly
as it is placed before the audiences of the
theatre in question ARE ARTISTS? Have
you any conception of what these men must

know and what they must do to be high
grade projectionists? Probably one or more
of them can play some musical instrument at
least fairly well — I don't know as to that.
Could YOU get a motion picture on the
screen to save your artistic soul from purga-
tory? Man alive, it requires knowledge al-
most in the engineering class to be a really
competent projectionist; also it requires
very real skill and artistic ability.

I, you will observe, am more generous
than you. I freely grant that you may be,
and probably are, an artist. You personally
affronted one of the projectionists — a most
able gentleman, by the way, and one who
is not only a truly competent projectionist
but a writer of ability as well, by saying: "I
am an artist; you are a workman." Shame!
The only possible excuse I can find for so
crude a thing is that you have become so
warped by devotion to music that you fail
to give proper value to artistry in other
lines.

I Stand Corrected

Karl H. Sommermeyer, projectionist
Amuzu Theatre, Marietta, Minn., asks if
the lens charts may be used for A. C. as well
as for D. C. arcs. He then continues :

In April 1 issue you told us you had been

called down for, through error, telling' a
Louisiana man to use a transformer when he
had told you he had D. C. supply. You asked
why it had not been accepted as an obvious
blunder and the matter forgotten.

.Now, friend Richardson, you were giving
advice to some one who might not know it
would not work. Should he follow that ad-
vice he would be something more than dis-
satisfied when he found he had been wrongly
advised. He would be angry with the de-
partment for the loss caused him.

I don't think you should be called down
for the making of an occasional error, but
nevertheless errors should be brought to your
attention for correction. We do not want our
department to lose its friends, and that Is
what would happen, to some extent at least,
if errors went uncorrected.

Apologies, brother Sommermeyer. You are
right. I had not looked at it in quite that
light. I try to make as few mistakes as pos-
sible, but my work is pretty heavy and they
will creep in. I shall be glad to be notified
of any error and to publish correction.
Thanks for your letter.

The lens charts may be used for either
D. C. or A. C. arcs.

Court Decision

The Supreme Court of the State of Ohio,
convened at Columbus, will, probably before
this reaches publication, pass upon a ques-
tion of much interest to projectionists. The
court will decide as to whether or no blind-
ness brought on by reason of the intense
white light from the motion picture pro-
jector is an accident within the meaning of
the Ohio workmen's compensation law. The
court recently sustained the motion of the
Ohio Industrial Commission for a review of
such a decision, made (in ^avor of Charles M.
Russel, Cincinnati, who asked the commis-
sion for an award. This was denied and the
Hamilton County common pleas court ap-
proved of the decision. The court of appeals,
however, reversed the decision, which now
is therefore before the supreme court for
final adjudication.

Most Interesting

All this is most interesting. Naturally my
sympathy is with brother Russel, but never-
theless I would be much interested in know-
ing what steps the Commission took, the
Common Pleas Court took, the Appellate
Court took or the Supreme Court will take
or has taken to ascertain whether or not the
blindness is due to unavoidable strain, or to
failure of the man himself to so adjust his
apparatus that a minimum of strain to his
eyes was set up.

I say this because while many projection-
ists work intelligently in this respect, still a
goodly number apply neither knowledge
nor common sense to the matter of guard-
ing their eyes from the strain of the "spot"
glare; also many of them work under condi-
tions of general projection room illumination
which makes for unnecessary eye strain.
Some work with a white or light-colored
wall surrounding the observation port, with
(Continued on Page 505)

THE BAIRD
REWINDER and DUMMY

Will Accommodate 10-inch and 14-lnch Reels.
Durably Constructed to Stand Long Hard Service.

Ask your dealer.

THE C. R. BAIRD CO.

2 East 23rd Street New York

Manufacturers and Distributors of Moving Picture
Machine Parts Since 1909

504

MOVING PICTURE WORLD

May 31, 1924

"Every Exhibitor His Own Emergency Piano
Player, 99 Says Cassard

By "Dick" Cassard

Ear playing has always been looked upon
as a mysterious gift, bestowed at birth upon
a few favored people. The fact is that to
play the piano by ear requires a fair amount
of practice if one would do it well. Nobody
is born with the ability to play. Many people
are born with the capability of learning how,
without knowing that they possess it.

Let us assume that you can sing or whistle
tunes correctly, but have never associated
this ability with the thought of playing the
piano by ear. In fact, we'll say that you
have always looked upon ear playing as being
something entirely beyond you.

It has probably never occurred to you that
you could not possibly sing a tune, unless
your ear had been trained to recognize the
different intervals of musical sound of which
all tunes are composed. You can recognize
them, but the voice does not present then
to you in a manner that permits thein to be
definitely measured and classified.

Keyboard a Mechanical Device

Suppose for the moment you look upon
the piano keyboard as being merely a me-
chanical device which will definitely measure
and classify these intervals so that your EYE
may perceive them, and your mind be mads
to recognize them both by SIGHT and
SOUND, instead of only by sound as was
previously the case.

When this is accomplished, it is but a
short mechanical step to train the FINGERS
to stri e the KEYS which the EYE desig-
nates as being the ones necessary to pro-
duce the succession of intervals which the
EAR wishes to hear. In this way, the simple
ability to sing a tune may be transformed
so as to include the additional ability to
pick out the tune on the piano keyboard.

Tunes are composed of musical tones
played successively. Chords are composed
of these same musical tones played simul-
taneously. By a course of very simple
exercise, the ear that can recognize the
difference between tones when played suc-
cessively, can be made to acquire the addi-
tional ability of recognizing the difference
between tones played simultaneously. They
are merely the same old tones played in a
different way.

When, as a child, you started to learn
arithmetic, the first step was to count num-
bers in succession, such as one, two, three,

four, etc. At that time the numerical sym-
bols 1. 2, 3. 4. etc., were shown to you.
You gradually learned the system of "tens"
upon which the composition of greater num-
bers is based, so that in a short while you
could deal intelligently with numbers com-
posed of two, three, four or more digits.

Same Principle

On the same principle, and by a process
just as simple, you may learn to make
chords with tones, and to fit these chords in
proper harmonious arrangement to be played
with a tunc. The process is far more simple
than you suspect, as the following informa-
tion will show.

A great number of popular songs have
been pic'crl at random and transposed by
ear into the key of C so as to be on common
ground for purposes of comparison. The
chords used in playing each song were
tabulated, with this very interesting result.
Only eighteen different chords were used in
properlv playing the entire number of songs.
One-third of the number, or six different
chords, wre used in 83% of the cases. The
remaining twelve chords were used in 17%
of the cases, merely for the purpose of in-
jecting variety into the six fundamental
chords.

Repetition of Chords

This means that you may become fairly
proficient as an ear player by simply learning
SIX chords and the relationships existing
between them: also that you may become
verv proficient, indeed, by simply learning
TWELVE additional chords. This scarcely
seems possible, but it is truly shown to be
the case by the chord tabulation. To sum
it all up, music, especially popular music, is
nothing but a vast amount of repetition. A
few fundamental facts must be mastered.
The rest is merely a constant repetition of
these facts.

These fundamental facts have been gath-
ered into book form. By a very simple
method they may be imparted to one who
wishes to learn them, without the use of
notes. The beginner may almost immediately
start to make harmony upon the piano key-
board. From this point the study may be
carried just as far as the student wishes to
go. Complete information may be secured
by writing to the No-Notes Publishing Co.,
728 Atlantic Avenue, Brooklyn, N. Y.

The World's

Market Place

FOR

SALE

Advertising und

tr this heading $5

per inch. Minimum apace one inch.

Motion Picture Cameras and the World'*
largest market of second hand and new
instruments, priced from $50 00 up.

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516 FIFTH AVENUE NEW YORK, N. Y.

May 31, 1924

MOVING PICTURE WORLD

505

Projection

(Continued from page 503)

an incandescent lamp burning beside or near
to the port. This is very hard on the eyes.
Some work in a dark room with the spot
either unguarded or inefficiently guarded,
which sets up heavy eye strain.

Projection is, under any condition, not a
profession to be undetaken or followed by
those having weak eyes. By careful, intelli-
gent work, however, eyestrain may be
reduced to a point where there should and
will be no damage done to eyes of normal
strength. We will be interested in knowing
the decision of the Ohio Supreme Court in
this matter and will appreciate it if some
Ohio projectionist will forward a copy of
same to this department.

Spots in Series

Recently a matter came to my attention
concerning the possibilities of connecting a
projector arc and a spotlight arc in series,
using a Hertner Transvcrter of the 75 — 75
ampere type. By this I mean the connect-
ing of a spotlight in series instead of one
of the projector arcs normally used thus.
The attached diagram was handed me by
a projectionist. In order to be sure it was
right I submitted it to the Hertner Electric
Company. I have the following reply from
John Hertner:

The spotlamp diagram, as shown, Is good.
It is used in quite a few installations. The
little .356 ohm resistance may, of course, be
shorted if it is desired to place the spot In
direct series with either projector arc.
Should the spot be used alone, it of course
effects quite a saving in power to cut down
the generator output with the field rheostat
to the 45 amperes required and operate
through this resistance, cutting out the 2.03
ohm resistance entirely.

More Dope

Some time ago we got out a small panel
having a resistance of about two ohms in
parallel with another resistance of about
1 1-3 ohms, paralleling these two with the
spot arc. In series with the spot was a
solenoid which would open the 1 1-3 ohm
resistance when excited. The whole thing
may he shorted by means of a switch.

When using the spot the current passes
through the two resistances in parallel.
When the carbons are brought together the
solenoid opens the 1 1-3 ohm resistance and
the arc then operates in parallel with two
ohms resistance, the idea of the whole thing
being that before the carbons are contacted
the ampere volt capacity is normal at 60
volts, 75 amperes.

The spot may, as I have already said, be
used at 45 amperes with a resistance in
series, merely by adjusting the generator
field strength. We are recommending this

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166 W. Adam* Street CHICAGO

LA CINEMATOGRAFIA
ITALIANA ED ESTERA

OfflaUJ Or ema at Uw Italian Cuumatsftaph Union

Published on the
15th and 30th of Each Month

'srstta ••rSMrlrtlesi I7.M er M treat. Mr Aiauai

Editorial and Butlncse Offices:

Via Cumiana, 31, Turin, Italy

procedure with the 75 ampere transverter
when using as little as 30 amperes with a
mirror arc. The resistance is necessary In
order to bring the generator up to a voltage
where it will be stable.

Diagram Idea
The Idea expressed in the diagram is that
by separating the carbons and closing short-
circuiting switch A, the spot arc is elim-
inated, though alive as to voltage as the
diagram is drawn. By opening shorting
switch A, the spot arc may be operated at
45 amperes through the two resistances in
series. By opening switch A and shorting
one projector lamp, the spot and the other
projector lamp will operate in series, the
projector arc at 75 amperes and the spot at
45, because the .356 ohms resistance will re-
duce the 75 flowing through the projector
lamp to 45, the other 30 amperes flowing
through the 2.03 resistance. In considering
this equation don't forget to consider the
resistance offered by the spot arc itself. Of
course, if you merely considered the two
resistances by themselves it would not work
out at 45 at all.

Amusing

A certain man in a certain city in a cer-
tain state in a certain country (There, locate
him if you can) who requests that his name
and location be withheld, says:

Recently I received my Bluebook, and an-
other projectionist saw it. He thumbed the
pages over rapidly and promptly laid it down
with the comment: "Too much money." He
wondered what amused me. Even so, how-
ever, he went much deeper into the matter
beforo voicing an opinion than did a certain
manager of a high class suburban theatre,
who merely glanced at the outside cover
and pronounced the book "the bunk," bing!
just like that. I glanced at the ammeter —
we were in the projection room at the time.
It registered 85. Sixty amperes might have
been made to serve as well. He doubtless
roars about the electric bills, but his roar is
"the bunk."

BUT that "too much money" projection-
ist would, I venture the assertion, be among
the first to vociferously demand more money
for services which HE CONSIDERS NOT
TO BE OF SUFFICIENT IMPORTANCE
TO WARRANT AN INVESTMENT OF
EVEN SO LITTLE AS SIX DOLLARS.
SUCH A BOOK SHOULD LAST AT
LEAST THREE YEARS, DURING WHICH
PERIOD HE SHOULD WORK A MINI-
MUM OF 900 DAYS. THAT MAKES IT
COST HIM A TRIFLE IN EXCESS OF
SIX-TENTHS (6/10) OF A CENT A DAY
— surely not an excessive investment or a
very heavy drain, everything considered.
(Continued on page 506)

THE CINEMA

NEWS AND PROPERTY GAZETTE

80-82 Wardour St.
W. I. London, England

Has the largest certified circulation of the
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GET IT NOW!

The Brand New

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Here is an accurate chart which belongs
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506

MOVING PICTURE WORLD

May 31, 1924

Projection

(Continued from page 505)

The Other Extreme

The other extreme is represented by a
man who wrote in not long ago — I'm sorry
I don't remember his name or location,
hence can't dig up his letter and quote ver-
batim— and said (very nearly his exact
words) :

I weighed my Bluebook. It weighs 33
ounces. Gold is about $20 an ounce, yet it
is a fact that I would not take its full
weight in gold for my book, if I could not
get another copy. May sound a bit queer,
but I love my work, and consider the benefit
I get from the Bluebook as being worth not
merely as much, but actually very much
more than six hundred and sixty dollars.

Note: If the author of that statement
happens to see the above I wish he would
forward his name and address. Some one
might demand to see the letter and I'd have
an awful time digging it up.

As to Lenses

Burkley Blincoe, Owensboro, Ky., desires
information concerning lenses. He says :

Being a subscriber to the World and a
regular reader of the Department, I am
moved to ask for the following information:
Some projectionists claim that the Bausch
and Lomb is the best projection lens, while
others argue that the Gundlach is best. Still
others assert that the Snaplite is superior.
Is there any available data as to how one
lens is optically better than another?

There is such data and there is not, friend
Blincoe. By this I mean that there is plenty
of data alright, but only the trained optical
man could get much out of it.

Principal Difference*

The principal difference in lenses is the
difference in the accuracy of their correction

for the various aberrations. We may as-
sume that all modern lenses are made of
high grade glass, and that they are all pretty
accurately ground. In these matters I would
presume them all to be pretty well equal.
But in the matter of diameters, corrections
and accuracy and practicability of mount-
ings there is plenty of room for a differ-
ence. I would not personally care to say
just what this alleged difference amounts to,
or even that it amounts to anything, be-
cause there might be a very honest differ-
ence of opinion in such matters.

All Good

I think we may assume that all the lenses
yuo have named are good lenses — phenom-
enally so when we consider the low price
at which they are sold. The selection of a
projection lens is largely a matter of judg-
ment and knowledge as to exactly what you
need for any given set of local conditions.
If you have a condition calling for a short
focal length lens, with consequent short
working distance, then the selection of the
optical train, as a whole, would or should
be very different from what one would se-
lect if the local condition was such that a
projection lens with a long working distance
would be required. Then, too, the angle of
projection would have considerable bearing
on projection lens diameter under most
conditions.

As to Credit

The American Cinematographer, Foster
Goss, editor, is insistent upon due credit
being given the motion picture photographer,
the cameraman or cinematographer, which-
ever you prefer to call the man behind the
gun in the recording of action in motion
pictures.

Well, that is all right, though I really

don't think the public cares two hoots, or
even one-half of one of them, who did the
directing or the cutting or the title making
or the photographing. I have several times
asked various ones after the show, who the
director, the photographer and the long string
of others were, but in no instance have I
found a man, woman or child who remem-
bered a single name, except for the actors
themselves, and usually only two or three
of them.

But be that as it may, I have yet to read
a single comment in the American Cinema-
tographer setting forth the fact that,
THANKS TO PROJECTIONIST. JOHN
DOE, the excellent work of cinematographer
Bill Doe showed to its full value upon the
screen, or through the fault of projectionist
John Doe the splendid work of cinematog-
rapher Bill Doe appeared as almost anything
but good work on the screen.

Everybody Wants Credit

What I am getting at is the fact that
every one except the very one who can make
or break the whole thing — upon whose skill
the whole dad blamed thing must depend
for its final excellence before the public
howls for credit — and — gets it, too. But the
projectionist — Oh squash! All he has to do
is take rattletrap projectors, a wheezy motor
generator set, films which will fall apart in
six places if he loo'<s at them too hard, and
put on a brilliant picture, with sharp defini-
tion all over the screen when the projectors
are almost standing on their respected heads
and he is likely to get dizzy as he peeks
through a little, God-forsaken knothole in
the front wall into the depths far below and
a little bit in front. Credit? How do you
get that way?

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Moving^ Picture

Vol. 68, No. 6

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June 7, 1924

PRICE 25 CENTS

THE

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William deMille

WITH STORY AND S

PRODUCTION

MAYM'AVOY, MALCOLM MACGREGOR
RICARDO CORTEZ, ROBERT EDESON
GEORGE FAWCETT, ETHEL WALES

STORY AND SCREEN PLAY BY

CLARA BERANGER

PRESENTED BY ADOLPH ZUKOR AND JESSE L.LASK.Y

(2 Cparamount Qidure

Published by CHALMERS PUBLISHING COMPANY SSSffi

Entered as second class matter June 17, 1908, at the Post Office at New York, N. Y., under the act of March 3, 1879. Printed weekly. $3.00 a vear.

MOVING PICTURE WORLD

Sir Barton

'ManO'War

lisk Broom (2

These Fast Steppers

Cleaned up hundreds of
\ thousands of J)ollars —
but that's not a drop
in the bucket to what

Black

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Starrin (J

Billy Sullivan

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and a Great Cast

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by (ieiaM Beaumont

Directed b-y

EDMRD LAEMMLE

Presented fcy

LAEMMLE

Sarazen

Exterminator

St James

UNIVERSAL

SERIES

June 7, 1924

MOVING PICTURE WORLD

511

Plenty of hits in the film game as well as the ball game this Spring and Summer if
you play with Paramount.

The public will come to the bat for amusement as strongly as ever, provided you toss
them the kind of stuff they like. Hand 'em the smooth curves of "Triumph," the baffling
twists of "The Bedroom Window," the dazzling speed of "A Society Scandal," and the
right-in-the-groove "Confidence Man." They'll bite on "Code of the Sea," "Tiger Love,"
Pola Negri in "Men," Cruze's "The Fighting Coward," and the 10 others too — and love 'em
all!

Paramount has the Spring and Summer stuff that gets across the plate!

512

MOVING PICTURE WORLD

June 7, 1924

One Bifj Summer Sensation!

that laughing, gasping comedy - thriller

starring

PAT O'M ALLEY
MARY ASTOR

RAYMOND HATTON
WARNER OLAND

and others

DAT O'MALLEY, the handsome,
red-blooded, two-fisted young
American, who accepts a challenge
and travels half way 'round the
world to fight on land, sea and in
the ah" for all that's dear to any
fighting American.

MARY ASTOR, a true-blue, beau-
"L tiful miss from the U. S. A.,
who sails abroad to aid her father.
Who wouldn't follow to fight for the
love of a girl like this?

WARNER OLAND, widely praised
for a thrilling characterization.
But in the great fight between him
and the Yankee boy — put your
mcney on the "Fighting American."

DAYMOND HATTON, once a
friond, always a friend. You'll
rear with laughter at the part he
plays in the whirlwind action over-
seas t A

The picture that took Broadway by
storm! Read what the critics say:

"We say decidedly, do not miss this
picture " N. Y- Herald-Tribune.

"Good entertainment, clever and well
done." N. Y. Evening Journal.

"Springhtly comedy. A good hour's en-
tertainment." N. Y. Morning Telegraph.

"Amusing entertainment."

N. Y. Daily News.

Booked for all Keith, Proctor and Moss theatres in New
York City, following its sensational Broadway run!

NOW IS THE TIME TO GET YOUR DATES FOR THIS
BIG SUMMER CLEAN-UP!

UNIVERSAL JEWEL

Presented by

CARL LAEMMLE

Motion Picture N

The Fighting American

(Universal — Five Reels)

(Reviewed by riaorrnre Reid)

WHEK WILLIAN ELWKLL OLIVER responded to Uni-
versal'? intercollegiate scenario competition scholarship and
won it with "The Fighting American," he turned out some-
thing which stands as a distinct credit to the screen and its sponsors
in awarding him the prize. Here is an instance where ire may en-
joy keen satire over the time-worn formula of the.' indomitable, inde-
fatigable, irrepressible^ inimitable. American who^sinco the "days of
Frank MerriweH's ancestors, has Sounded through pages of fiction
and, who, for the past decade, has bounded across the screen, over-
coming all obstacles in his protection of the Only Girl — and conquer-
ing her and his rivals through sheer pluck and perseverance.

It is time that someone had sufficient sense of humor to make him
i figure of comedy. And we are praising Universal in the same
breath for appreciating the fact that this high and mighty character
might serve in some other capacity than as a dispenser of heroic bun-
combe. They have taken this clever satire and produced it in the
spirit in which it is written — and it shapes up as one' of the comedy
jrems of the season. A^id there is nothing faulty in its construction.
The author does not overshoot the mark in having his young col-
legiate chase his sweetheart to China and rescue her from eomie-
"pera revolutionists. Indeed the scenes up to the climax 'have a
genuineness about them. One can gauge from this that the comedy
i-n't broad slapstick, but conquers through its deft satire.

The adapters and director have kept it sparkling with adventurous
but always amusing incident which is entirely within bounds. It is
founded upon the oft-employed idea (which the author proceeds to
kid) of a bashful college hero who wagers that he will propose to any
:;h-1 selected by his fraternity brothers. He doesn't propose, but he
makes violent love and when she learns about the wager, disillusion-
ment comes to her. Follows then the long pursuit to China after the
youth is expelled from college and his home at the same time.

There is some broad comedy relief, hilariously funny, executed by
Raymond Hatton who doubles as a drunken war veteran and an
equally drunken general of the Chinese army. It is played in all
si-iiousness (as comedy should be played) by a competent cast The
titles are breezy and to the point.

THEME. Comedy-romance capitalizing the fighting
qualities of young American who overcomes every obstacle
in winning the girl of his heart.

PRODUCTION HIGHLIGHTS. The humor in situation
when bashful youth makes proposal to girl of his heart. The
lively action. The comedy when American takes flight in
airplane. The humor in situations involving comic soldier
who is down on his luck. The rescue of the heroine in China.

DIRECTION. Keeps comedy moving spontaneously and
succeeds in effecting several very amusing situations.
Satirizes the ancient plot of the dashing American who wins
against tremendous odds. Handles, players in able fashion.

EXPLOITATION ANGLES. Treat this from comedy
angle — exploiting it as clever satire on the dashing Ameri-
can who has never been known to fail in matters of pluck
and romance. Play up the well-balanced cast. Use a smart
teaser campaign

DRAWING POWER. For every type of audience. Should
please them in big and little houses.

SUMMARY. This is an enjoyable light comedy which
deftly satirizes the plucky American who always succeeds in
getting what he is going after. It carries lively action which
interests because of its pep and incident. The titles are well
written and the picture is played in spirited fashion
THE CAST

Bill Pendleton Pat O'Malley

Mary Brainerd Mary Astor

Danny Daynes I Raymond Hatton

Po-Hsing-Chien \ '

Fu Shing Warner Oland

Quig Edward J. Bradv

By William Elwell Oliver. Scenario 'iy Harvey Gatis. Directed
by Tom Forman.

SYNOPSIS. College youth wagers that he will propose marriage
to any girl selected by his fraternity brothrrs who have accused him
of being afraid of women. They choose an old-fashioned girl who
is secretly in love with the hero. Th: youth makes love to her
and the boys inform her of the wager Disillusioned she joins her
father in China while th; hero follows and rescuses her from
revolutionists.

June 7, 1924

MOVING PICTURE WORLD

"Give me more like this one for summer months
especially and I will not have to worry about packing
them in"

wired, William Goldman

Kings Theatre, St. Louis

Victor Hugo Halperirrs

CM Loves

Oh, hoy! T44tat names!

Agnes Ayres
Percy Marmont
Robert McKim
Kathlyn Williams
John George
Leo White5
Mary Alden
George Siegmann

75 Minutes
of Entrancing*
tfertainment

The rivals in love slowly began
markind off paces. There was a

;nmg report

Encore

JVture^

Associated Exhibitors

Physical Distributor i Pathe' Exchange. Inc.

Arthur S. Kane, President.

Foreign Representative Sidney Garrett

You only THINK
YovtvQseen action
And laughs I
In a picture /

Pathos! Pep! Politics!
Oh! Boy!!

Wait until you see

JOHNNY HINES

is now a bigger box office
bet than ever before in his
career, and the powerful
supporting cast includes

Faire Binney, Edmund Breese
and Warner Richmond

"The Speed Spook"

Is by William Wallace Cook

From the story presented
in Top Notch Magazine

The Speed Spook will be the
first of a series of three
Hines pictures and a fourth
feature, "THE SHAME
DANCE," is to he produced
under the personal super-
vision of C. C. Burr, 1924—
1925.

133 Weit 44th Street
NEW YORK

OHIO SOLD! E. PENNA. & SO. N. J. SOLD! NEW ENGLAND SOLD!

Watch this space fill up!

June 7, 1924

MOl'ISG PICTURE WORLD

517

Nothing More Refreshing

for the Summer Program than

Juvenile

♦COMEDIES*

"THE SPICE OF THE PROGRAM'*

nior Partner"

With Johnnie Fox, Jr.

•

Is so full of boyish tricks and
laughs that it will keep your audi'
ence on edge all through its two
reels of fast action*

For foreign rights address:
FAR EAST FILM CORPORATION
729 Seventh Avenue
New York Citv

EDUCATIONAL
FILM EXCHANGES, Inc.

We could write
a whole book about

the good things in

"but see what
the Exhibitors
Trade Review
got into /
376 words /

raphy and Kom

By GEORGE J- • eqU^d to

e box office aw ,v,
0{ theatres. , Hfll^^1' S?u .

J.EWilliamson \

*<a\

jury Jmperia-lTcctures Lid-.
exclusive flhtnbutors thru
out Ireat 'Jbritaiyi SCr {
Wm.'Jurif Managing .Director

Ralph Ince

Story by CURTIS BENTON

IN THE OA. ST
MAURICE "LEFTY" FLYNM ~
JEAN TOLLEY» LOUIS WOLHEIM
MARY MAC LAREM and
WILLIAM BAILEY . . . .

<Prod.u.cetl by

SUBMARINE FILM CORP.

under the WILLIAMSON
paten ts . ..Natural color scenes

*y TECHNICOLOR CORP

^!f'*e •SENSES

its
v\ee

tt\a*

:>aW

o^5

a**

eft***

*°tCf JaV ^ce 1
e^eC'^ca^ *° *^

people

wire received
from HARRY
C. ARTHUR, JR.,
General Manager
WEST COAST
THEATRES, INC.)

i "LAST Sunday we
I PLAYED to more people
| AT LOEWS STATE . . .
LOS ANGELES, than it has .
BEEN our good fortune to . .
PLAY to since we have . . .
OPERATED the theatre . .
WITH exception of one ! . . .
mt^M^mm SATURDAY we did enormous ....
■ BUSINESS and Monday was biggest .

MONDAY in some time. We played to

OVER 25,000 people in three day s, which means^
k CONSIDERABLE wear and tear on the seats !

THIS picture is a riot from start to finish and has more . .
REAL laughs to the foot than most comedies to the reel!
PARTICULARLY pleasing is that situations and gags

ARE entirely original. The chase is

ONE of the fastest I have ever witnessed . .
AND scene in movie theatre is a scream! .
THIS picture establishes Buster as . .
COMEDY star of first magnitude

AND a cinch for

RECORD-BREAKING
, BUSINESS on . .
ALL future . . .
PRODUCTIONS!"

JOSEPH M.
SCHENCK

presents

Written by
Jean. Hdvez....
Joseph. Mitchell
and-

Clyde Bruck.man

<J urij Imperial 'Pictures. Ctd-,6zcLusiVe
distributors tkruout 9rea.t Jhribain..
SirTVMiarM.$uYij. MaHO-jLncfSlirector.

June 7, 1924

MOVING PICTURE WORLD

519

Looking Ahead

With Exhibitors

Statement by "^m*

(^~*XHIBITORS have never approached
O a new season with more security in
the abundance of good pictures coming
than in 1924-25.

The merging of the tremendous picture-
making resources of Metro, Goldwyn and
Louis B. Mayer is assurance not alone of
a volume of pictures to draw from, but
more than that, of pictures which are the
individual creation of three seasoned pro-
ducers now united into one great company.

Many of our pictures for distribution in
1924-25 are already completed. We are
proud of the quality of each separate attrac-
tion. Of the pictures now in production
and those projected for the coming months
we can only look ahead with exhibitors
and state our belief that from their stories,
from their directors, and their casts we are
justified in predictingreally great attractions.

Judge for yourself. Here are a few of the
stars and directors who have been brought
together in the merger of Metro-Goldwyn-
Mayer. These names mean money to
exhibitors: Jackie Coogan Productions,
Mae Murray Productions, Ramon Novarro
Productions, Buster Keaton Productions,
Marion Davies Productions, Rex Ingram
Productions, Fred Niblo Productions,
Marshall Neilan Productions, Reginald
Barker Productions, Frank Borzage Pro-
ductions, Von Stroheim Productions, King
Vidor Productions, Rupert Hughes Produc-
tions, Hobart Henley Productions, Robert
Vignola Productions, Charles Brabin
Productions, Elinor Glyn Productions,
Victor Seastrom Productions, Henry King-
Dorothy Gish Productions.

And this is just part of the promise for
1924-25 from Metro-Goldwyn-Mayer.

METRO

GOLDWYN

LOUIS B.

MAYER.

.S20

MOV / A G PICTURE WORLD

June 7, 1924

ANNOUNCEMENT

FILM Booking Offices fee's
honored to present G. B.
Samuelson's Motion Picture
Magnificent — "NAPOLEON
AND JOSEPHINE," the produc-
tion extraordinary that will make
new motion picture history
throughout the entire world.

It is beyond question of a doubt
the supreme romance of all times
and ages, exquisitely beautiful,
beyond word description.

EXTRAORDINARY

ALL the greatest spectacles
of world history — the Bat-
tle of Waterloo — the burn-
ing of Moscow — the retreat from
Moscow — Napoleon's return from
Elba, and the most sumptuous
and gorgeous scenes of the
brilliant Imperial courts of
Europe staged at a cost of nearly
$2,000,000.

NAPOLEON

AND

JOSEPHINE

The Spectacle magnificent, portraying the most sublime love
story of the ages — all the glory, pomp and circumstance that „
thrill the heart — fascinate the eye, and satisfy the soul.

PROOF of the bigness of this huge production we shall publish in advertisements to come
bona fide receipts of several theatres who have pre-exhibited this wondrous picture, un-
attended by the usual exploitation such a picture enables. Picture its possibilities when
presented and backed by the superior showmanship of Film Booking Offices of America. Release
dates to be announced later.

Watch for forthcoming announcements.

FILM BOOKING OFFICES

723 Seventh Ave., New York City, New York
Exchanges Everywhere

o • o

ANOTHER.
SC1ND3IL

Starring*

Jm °Wil8on

Cosmo Hamilton's

latest and greatest noVeh
$n E.H.Qriffith

^-production

(Distributed by

HODKINSON

FOREIGN DISTRIBUTOR. NMm VOGEL DISTRIBUTING CORf?

Season 1924-1925 Thirty First-Run Pictures

Produced by
Tilford Cinema Corporation

Two Women

one of them a clever little gold-digger who is[not
afraid to try every trick in the bag to win an-
other woman's husband — the other a wife who
through a streak of feminine perversity has sent
her husband away. Both have beauty
and brains — both have been trained in the
school of flapperism. The story is gripping —
the climax thrilling and startling.

RELEASED JUNE 22. 1924

Booking Reservations Now

REPORTS THAT
INDICATE A BOX-OFFICE SENSATION

" 'MIAMI' opened with a bang. Opening day eclipsed only by
'Hunchback of Notre Dame.' 'MIAMI' one of the classiest pictures
ever shown in Capitol Theatre. Compson great favorite. Her work
impressive and appealing. As box-office attraction 'MIAMI' is one
hundred proof sure-fire. Give us more pictures like 'MIAMI' say
all of our patrons. We second the request."

— Charninsky & Stinnett, Capitol Theatre, Dallas, Texas.

"Opened 'MIAMI' Saturday, May 24th, despite weather conditions
and strong opposition had largest receipts in last six weeks. Sun-
day business shows vast improvement, and I am looking forward
to a big week at the box-office. A real audience picture and a
credit to Betty and Hodkinson."

— R. A. MacMnllen, Merrill Theatre. Milwaukee, Wis.

" 'MIAMI' just closed big week in spite of three days of cold, rainy
weather, which did not keep crowds away from the Kings. Con-
sider 'MIAMI' Compson's best to date and one of the biggest box-
office attractions we have had this year."

— W m. Goldman. Kings Theatre, St. Louis, Mo.

" 'MIAMI' opened big. Picture well received by audience."

— Metropolitan Theatre, Los Angeles, Calif.

SET YOUR PLAY DATE NOW

and

CASH IN WITH THIS MONEY-GETTER

'Miami" waltz dedicated tn
Betty Compson

A tie-up with every music
store in your town

Seeing is Believing —Prints at all Exchanges

Story by JOHN LYNCH
an Alan Crosland Production
Produced by TILFORD CINEMA CORPORATION
with a cast of exceptional merit including

LAWFORD DAVIDSON
HEDDA HOPPER
J. BARNEY SHERRY
LUCY FOX

BENJAMIN F. FINNEY, JR
(Distributed by

HODKINSON

Foreign Distributor

WM.VOGEL

Distributing' Corporation ««.

Season I£24 "1925 -
*SO first-run pictures

524

MOVING PICTURE WORLD

June 7, 1924

Poor projection is your
most expensive cost —
perfect projection your
cheapest asset

Richardson's Fourth Edition.
"Handbook of Projection." Price, $6.0t

Chalmers Publishing Company

516 Fifth Avenue
JVebv york. City

favTlimktesfirtheNwIViirnerMNL

Reason
Ho. 5

Previously
announced

1— Rin-Tin-Tin in "Get

Your Man"

2— "The Lover of Camille"

("Deburau")

3 — "The Age of Innocence"

4 — "Recompense" {Sequel
to "Simon Called Peter")

5___

6 ^

"The DARK SWAN"

By ERNEST PASCAL

Of all books that might have been written especially for the
screen, 'THE DARK SWAN" stands conspicuously at the head
of this year's list of "best sellers." Though a novel of rare bril-
liance with reader interest crammed in its every page, "THE
DARK SWAN," with its delightful love theme, romance that
fascinates and drama that tugs at the heart strings, will find in the
screen an even more reflective mirror for its great charm. A
superb photoplay story, Warner Bros, regard it as one of their
best pieces of picture material for the year 1924-25.

Written by Ernest Pascal, one of the most popular of our
young American authors, "THE DARK SWAN" has had a book
sale that is astounding. Already in its fifth edition, more than
THREE HUNDRED THOUSAND copies have been circulated
among the fiction reading public.

It is an unusual novel which differs from the story of the ugly
duckling in an important respect. The dark swan never grows
up to be beautiful. The author has worked out interestingly the
character of his heroine, who is lovely in spirit but more than plain
in feature. Her sister, a girl of rare beauty, is selfish, spiteful and
shrewd. The conflict between these two contrasting natures de-
velops one of the most powerful plays ever filmed.

The story of 'THE DARK SWAN" has color, action and
suspense — three prime requisites in the production of any really
big picture. Adapted to the screen in typical Warner style, we
predict for it one of the biggest vogues of the year. Its audience
appeal is certain; its box-office value assured.

Save TWENTY dates for the new Warner TWENTY.

[une 7, 1924

MOVING PICTURE WORLD

527

Pronounced by thousands of live
Exhibitors — the biggest western
star and drawing power now
before the public —

and his marvelous horse

In F. B. O.'s
HURRY-UP

Rapid Fire — Fast Action

Six Big Westerns

DON'T take OUR word for it. Read The Exhibitors' Re-
ports under "What the Picture Did for Me" in Exhib-
itors Herald — Motion Picture News — Moving Picture
World and Regionals. That's your answer as to Thomson's
drawing power with his wonderful, horse, SILVER KING.
Biggest Comer on the screen today. Play his latest release,
"THE SILENT STRANGER." Play them all. Every one a
winner. SIX BIG SPECIAL WESTERNS.

Presented by MONOGRAM PICTURES CORP.

ANDREW J. CALLAGHAN, President

A HARRY J. BROWN Directed by

PRODUCTION

ALBERT ROGELL

Film Booking Offices

OF AMERICA, INC.
723 Seventlii Avenue, New York City, N. Y. — Exchanges Everywhere

Watch for
F. B. O.'s huge
colored announce-
ment in a coming
issue of the
M. P. News.

528

MOVING PICTURE WORLD

June 7, 1924

All roads le<Tto£YTHE

Harriett Underhillvn NeWYorkJTrihune

New York American:

"One of the most colorful dramas 1 1 1
the year."

New York Sun:

"Add 'Cytherea' to the list of best
pictures of the year. It is a power-
ful and brilliant thing."

Morning Telegraph:

"Audiences will love 'Cytherea.' It
is full of potent love scenes. An in-
teresting picture loaded with color
and vitality."

Telegram-Mail:

"If you love a beautiful film embark
at once for 'Cytherea' at the Strand."

New York World:

"A picture play of sterling qualities
in acting, directing and photograph-
ing."

Post:

"There is something about it that
makes a deep impression on one."

New York Journal: " Abounds in strong situations well depicted."

Presented by SAMUEL GOLDWYN
(NOT NOW CONNECTED WITH GOLDWYN PICTURES)

George Fitzmaurice's greatest achieve

CYTHE

From the vivid
glowing novel
I by JOSEPH HERGESHEIMER,

Adapted for the screen
by FRANCES MARION .

Qoddess of Xove

cxnuE IN CYTHEREA
EWIS STONE m

LEWIS STONE
ALMA RUBENS
NORMAN KERRY

IRENE RICH and
CONSTANCE BENNETT

Foreign Rights Controlled
As*ooaied Fim National Picture*
383 Madison Avenue. NewTfork

ei Inc.]

A 3irat national Picture

MoviKg Picture

WORLD

Founded Jn 1<)0J by %J. P. Chalmers

The Editor's Views

Once More: Convention Time — Once More: The New Plans
— Once More: the Old Advice From the Editors

WELL, here we are in Boston. Another na-
tional exhibition convention. The same old
faces, the usual conversation.
So-and-So has proposed that a new financial plan
be adopted which will put the organization on a
solid footing at last; Someone Else proposes a
change in the constitution and by-laws; everybody
knows just who is going to be elected — and each in-
dividual tells you a different name.
And so it goes.

But, honestly, we are glad to be here.

In many ways, the Boston, 1924, convention of
the Motion Picture Theatre Owners of America is
setting new marks. And we say that without a
smile, knowing full well that trade paper editors
have said it so often of conventions that most read-
ers can sing the song without the words.

rounded him. This convention, in the number of
exhibitors present, is a tribute to Sydney S. Cohen.

We say that, not knowing or caring whether
the convention in its succeeding days is going to do
any more than pass the usual sheaf of resolutions,
not knowing or caring whether the convention is
going to lay out a new scheme of organization
which may or may not be forgotten before another
year has passed.

FOR one thing, we are seeing a convention
that is suffering from too much harmony.
There is a puzzled, strained look on the faces
of the regulars.

They can't understand why nobody is being
called a czar, why someone else isn't a crook, and
why half the members present aren't certain to
walk out on the organization tomorrow.
It isn't right.

But, on the other hand, it is right — when con-
sidered seriously and from the viewpoint of ex-
hibitor organization welfare.

This convention, in the very absence of the zest
and pep of convention squabbling, is a tribute to
Sydney S. Cohen and the aides who have sur-

THERE are men here who have never wasted
any love on Sydney Cohen; there are men
here who have sharpened their tongues
when mentioning him.

And the same men are looking with undisguised
admiration at a convention hall holding close to
three hundred exhibitors — EXHIBITORS — who
who have come from points as widely scattered as
California and Canada, Maine and Arkansas; ex-
hibitors who seem to be seriously intent on the
problem of building a powerful, functioning or-
ganization.

These same men will go back to New York next
week telling you, "Oh, it wasn't much of a conven-
tion— no life, no fights." In the next breath they'll
•tell you — "But don't let anybody kid you that Syd-
ney Cohen hasn't a real organization — and the
makings of a stupendous organization."

If they emphasize the latter statement suffi-
ciently they will be doing a favor to a number of
people in New York. Maybe, incidentally,' to ex-
hibitors— if the great unorganized mass "out yon-
der" will listen, and heed.

(Continued on next page)

530

MOVING PICTURE WORLD

June 7, 1924

The Editor's Views

(Continued from preceding page)

WE seem to be conveying a note of skepticism.
We can't help it. And not in any way may
our attitude be considered as a reflection on
this Boston convention.

This convention, as conventions go, is a RE-
MARKABLY successful convention.

Our skepticism is born of the fact that we seem
to have grown weary of hearing, year in and year
out, month in and month out, of this plan for financ-
ing, or that plan for financing.

We lean almost to the thought that maybe ex-
hibitors don't want organization, perhaps they
don't need organization. Or — there wouldn't be
so many perennial financing plans, and so little
finances.

* * *

Whether it's a question of "what
sort of picture can be sold" or "how
can they be sold" you hear Al Licht-
man quoted up at Universal these
days. Al is sitting in the middle of the
picture, and the Al Lichtman spirit is
in every deed and word of the mem-
bers of the Universal force. What
makes it easier to keep that spirit
speeding is the fact that Carl Laemmle
hits the bell with constant regularity
with such unheralded surprises as "The
Fighting American." Keep an eye on
Universal this year.

* * *

An Interesting Sign

ONE of the most interesting — and encouraging signs
— of this Boston convention is the presence of a large
delegation of Canadian exhibitors. If the exhibitors
of the United States will take organization as seriously as
these Canadians have — as evidenced by their presence here
— then organization workers need have no fear. We say
welcome to our Canadian brothers — and also a word of
praise for the good start they have made and the promise
their organization gives.

If good wishes mean anything — and
they sure do—there is going to be a
regular psychological tidal wave of
good wishes following this boy when
he starts "on his own." Need for a
rest has caused Bob Kane to resign
as production manager of Famous
Players and the announcement is
made that after a trip to Europe he
will return to embark on productions
of his own. Clean, capable, forceful;
a big man who can still be a popular
one — we wish him luck.

When "Wanderer of the Waste-
land" flashed on the screen at the
Rialto last week it rightly bore the
name of Irvin Willat. But back of
the Technicolor we couldn't help
thinking of "big brother" C. A. (Doc)
Willat — and the years that Doc has
preached, sold, and made Technicolor.
It must be ten years ago that Doc
first sat across from us at a Screen
Club table and enthused about Techni-
color. Through the years his faith in
the distinguished Boston scientists
never wavered. Now he is collecting.
"Wanderer of the Wasteland" is a
melon dividend.

History Repeating Itself

LAST year, because someone had listened to the
theorists — maybe editors among them — Paramount
missed a step by attempting the "see it before you
book it; one at a time" plan. The year before Paramount
was months ahead of the Fall parade by going out and
selling while the others were conferring and planning. This
chapter seems to be repeating itself this year. Sydney
Kent's organization is getting a jump on the field that many
are not going to wake up to until September rolls around.
And then it will be too late.

Did you notice it? "Metro-Goldwyn-
Mayer." That's the way it reads and
the ads are not stretching the fact
very much when they dilate on its im-
portance in the production map at
this moment. But there's human in-
terest in the story of Louis B. Mayer,
one-time Boston exhibitor and ex-
changeman.. Then a successful pro-
ducer— remember "Virtuous Wives?"
Then, for a time, not so successful a
producer. And then back on the right
road again. The road that leads
to the top — to the significance back of
the name: "Metro-Goldlwyn-Mayer."

What Is Needed at Heart

UP in Boston here we are hearing a lot about new
plans for a board of directors of twenty-one, new
schemes for financing — all of which is well intended
and may do the job. But what is needed at the basis is a
realization on the part of Tom, Dick and Harry among the
exhibitors that they want organization. For years the
manufacturers kicked the old National Association around
— because they weren't convinced that they really needed
organization. Then the necessity and the realization came
simultaneously — and they went out and got Will Hays.
Now they have organization.

June 7, 1924

MOVING PICTURE WORLD

531

HAVE YOUR
SECURITIES
DEPRECIATED
IN VALUE?

Do you know in sur-
veying your holdings
whether their depre-
ciation is due to ordi-
nary market condi-
tions or to specific fac-
tors affecting the in-
dustries in which you
are interested?

We are prepared to
aid in the proper su-
pervision of your se-
curities.

Inquiries addressed
to our offices at 1531
Broadway, second
floor, Astor Theatre
Building — Telephone
Lackawanna 7710 —
will receive prompt
attention

NEWBURGER,
HENDERSON
and LOEB

Members
New York and Philadelphia
Stock Exchanges

100 BROADWAY

BRANCH OFFICES:

202 Fifth Avenue
at 25th Street

1531 Broadway
at 4Sth Street

511 Fifth Avenue
at 43rd Street

PHILADELPHIA:
1512 Walnut Street

Moving-' Picture

WORLD

ROBERT E. WELSH - - EDITOR

Published Weekly by
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York, N. Y.

Member Audit Bureau Circulation

John F. Chalmers, president; Alfred J. Chalmers, vice-presi-
dent; James P. Chalmers, Sr., vice-president; Eliza J. Chalmers,
secretary and treasurer, and Ervin L. Hall, business manager.

Branch Offices: 28 East Jackson Boulevard, Chicago; W. E.
Keefe. 1962 Cheromoya Avenue, Los Angeles. Cal.

Editorial Staff: Ben H. Grimm, Associate Editor; John A.
Archer, Managing Editor.

Manager of Circulation: Dennis J. Shea.

Subscription price : United States and its possessions, Mexico
and Cuba. $3.00 a year; Canada, $3.50; foreign countries (post-
paid). $10.00 a year. Copyright, 1924, Chalmers Publishing Co.
Copyright throughout Great Britain and Colonies, under the
provisions of the Copyright Act of 1911. (All rights reserved.)

Other publications: Cine Mundial (Spanish). Technical books.

VOLUME 68

NUMBER 6

Features

Editorial 529

News of the Week

Theatre Owners Elect Michael J. O'Toole President,

Rap Loew, Inc 532

To Operate on Marshall Neilan 535

New York Exhibitor Convention Plans Complete 535

Increased Admission for Big First Nationals 536

Nebraska Rules Children's Dancing Legal 536

Early Federal Trail for Binderup 536

Hodkinson Has Ambitious Fall Program 538

New Pathe Two-reelers to Number 104 539

First National Production Began Year Ago 539

Hollywood Gives Theodore Roberts Ovation 540

Big Producing Program at United Studios 541

Vitagraph Holds Sales Convention in Chicago 542

Southern Prospects Good, Say Universal Men 562

S. M. P. E. Holds Successful Meeting .\ . . 565

Artist Would Substitute Pastels for Expensive Sets. . . 565

First National Signs Nazimova '. . . 565

Temple Theatre Co., Toledo, Ohio, Reorganized 566

Merger Leaves L. B. Remy Unattached 566

Departments

Exhibitors' News and Views 543

Straight From the Shoulder Reports 550

Selling the Picture to the Public 567

Reviews 5/5

Pep of the Program 578

Releases 580

Equipment, Construction and Maintenance 583

Projection 584

One of a Series

The Hamilton
National Bank

130 West 42nd Street

We are proud of the
expressions of admir-
ation that come from
visitors on the occa-
sion of their first view
of Hamilton Nation-
al's offices.

We are cheered over
the kind words given che
convenience of the offi ej,
the comfort of the recep-
tion rooms, the unsu-
passed facilities of the
Safe Deposit Vaults.

But our pride is not
due to the fact that wc
have approached perfec-
tion in the externals —

It is deeper than that.

The physical atmos-
phere of Hamilton Na-
tional is intended to re-
flect the attitude and
spirit of this institution
in dealings with its clients.

An attitude that is not
confined to executive offi-
cers, but which extends
to every member of the
Hamilton National staff
with whom you come in
contact.

You are depriving your-
self of an extremely
happy banking connec-
tion every day that you
postpone acquaintance
with Hamilton National.

Hamilton National Bank

130 West 42nd Street

(Bush Terminal Bldg.)

New York City

Open 9 A. IS. till 10.30 P. M.
Our Deposit Vaults — open at the
same hours — are admitted to be
the best equipped in the city.

532

MOVING PICTURE WORLD

June 7, 1924

Exhibitors Elect M. J. OToole
Ochs Makes Welkin Ring

BOSTON. May 29.— The fifth annual
convention of the Motion Picture
Theatre Owners of America proceeded
with clock-like precision. Then some one
evidently decided that there was such a thing
as too much harmony and too little fireworks.

So the shooting began and Marcus Loew
was the target. The result being that a con-
vention that threatened to have no news,
now at least has something to put in the
headlines, with Marcus Loew the sacrificial
goat.

Lee Ochs, one-time National Exhibitor
loader, came back in the limelight with a
ringing oratorical effort that presented the
Loew resolution. The resolution, which was
sidetracked to the hands of a committee be-
fore any votes could be taken on it, con-
demns Marcus Loew as seeking to monopol-
ize all branches of the industry and calls
upon the Board of Directors to engage coun-
sel to look into the recent mergers. As we
go to press, the rumor is current that Mr.
Loew is on his way to Boston to appear be-
fore the convention. He probably wants to
ask "What's all the shooting about?"

The banquet held Wednesday evening saw
over a thousand guests in the Copley Plaza
Hotel and became the occasion of showering
the retiring Sydney S. Cohen with tokens of
esteem. R. F. Woodhull acted as toast-

master and the card held a distinguished list
of speakers.

On Tuesday, May 27, the opening day of
the convention, the gong for business
sounded promptly at 11 o'clock. No time
was taken for luncheon and everything went
along strictly on a schedule of event basis
until well into the evening.

Before turning the chair temporarily over
to Joseph W. Walsh of Hartford, Conn.,
Sydney S. Cohen made a few vital com-
ments prior to reading a prepared report on
his activities as national president during the
past term. Extending his hands toward the
assembly of country-wide exhibitors he par-
ticularly stressed:

"Let the big producer take all he can be-
fore retribution sets in. The recent Con-
gressional hearing in Washington augurs no
good for producer combinations. No theatre
trust is possible if the theatre owners use
the power of their screens properly."

At the close of this first day's session the
executive committee announced it had agreed
upon revising several parts of the organiza-
tion's constitution. These would be:

(1) Establishment of a corps of organizers
who shall work for the unification of the
theatre owners of the United States.

(2) A board of directors of twenty-one

members in which shall be incorporated the
full power of the organization.

(3) A president and other leading execu-
tive officers to be chosen by the directors.

(4) An executive secretary from outside
the folds of the industry whose duties shall
function under the jurisdiction of the di-
rectors.

(5) Organization of a special department
at the national capital under the supervision
of an official who shall have the powers of
a legislative agent as well as liason officer
with the United States Government.

(6) Inauguration of service bureaus at im-
portant points throughout the country to
handle exhibitor situations arising in their
respective territories.

Fully 300 exhibitors, representing every
state in the Union and a large delegation
from Canada, were in the Copley-Plaza ball-
room during the first day.

Sydney S. Cohen was escorted to the chair
before the big assemblage by Messrs. Peter
Woodhull of New Jersey; M. E. Comerford
of Scranton, Pa.; Martin G. Smith of Ohio
and Glenn Harper of Los Angeles. Cohen
was given a big ovation before and after the
delivery of his valedictory, which covered for
the greater part activities accomplished dur-
ing his past year in office, also many of the
chief matters which arose during the other
three years of his incumbency.

Starting right in at the beginning, Cohen
opened his valedictory by referring to the
time when the M. P. T. O. A. realized its in-
ception in Cleveland. He followed this up
by remarking that had this organization not
come into existence then, the circumstances
of many exhibitors might be reversed today.
He pounded the long table in front of him as
he remarked: "This industry was never cre-
ated to be controlled by one or two men in
New York and the sooner these men know
it the better off they will be."

Remarking about the excellent attendance,
Cohen also observed that there were ab-
sentees from some states. Of these he made
especial reference to Michigan. He said that
although some were not active participants
in the work of the national organization, yet
all, beyond a question of a doubt, he empha-
sized, were unostentatiously backing the big
fraternity. Another, point in this respect
which he laid stress upon was that he bore
only the best of good fellowship for all and
at the same time would gladly welcome them
back to the circle of accomplishment.

Cohen urged the exhibitors to go even as
far as the highest court in what he termed
was an all-essential effort to prohibit pro-
ducer ownership of theatres. Either litiga-
tion or concentrated exhibitor buying power
in the independent field was the alternative
he suggested.

Continuing this line of attack, Cohen cited
as an illustration the reference made by Na-
than Burkan to the Peekskill case in his ar-
gument before a Congressional committee.
The speaker said that there are many Peeks-
kill cases throughout the entire country, re-
marking: "I would deplore the occurrence
of such Congressional action but this is the
problem of the time."

Of the recommendations previously men-
tioned as coming from the executive com-

MICHAEL J. OTOOLE

June 7, 1924

MOVING PICTURE WORLD

533

Their National President,
With Attack on Policy of Loew

NEXT
WEEK

Robert E. Welsh

ivill present

"Personalities
Met and Heard
at Boston "

mittee Cohen also suggested the adoption of
a budget system; the revival of the bulletin
service which, he said, was abandoned
through lack of funds; the engagement of a
general attorney, and the expansion and im-
provement of the present arbitration board
systems.

A saving to the exhibitor which he esti-
mates would aggregate approximately seven
million each year and an actual catch so far
in the neighborhood of $15,000,000 was
brought about by the work of the theatre
owners in eliminating the five per cent, tax,
Cohen reported.

Cohen also urged a free screen press in
accordance with the country's policy of free
press. Motion pictures, he asserted, are dif-
ferent from all other commodities in that
they are of greater educational than amuse-
ment value. Such liberty would be imperiled
by concentrating in the hands of a few such
a great public medium, he declared.

In successive order came the report by
Pete Woodhull, head of the Motion Picture
Theatre Owners of New Jersey, on the
activities of the board of directors. The year
was an especially eventful one, he said, and
was marked by the innovation of National
Motion Picture Day which proved to be of
great aid to the organization. He went into
much detail concerning the directors' meet-
ings, particularly the one held recently in
Washington, D. C. Tribute was paid by him,
also by Mr. Cohen, to the late Charles E.
Whitehurst of Baltimore.

Many letters were read which were from
western exhibitors who expressed their regret
at not being able to attend due to the lengthy
trip. President Coolidge, in declining Mr.
Cohen's invitation, lauded the power of the
film.

Henry A. Staub of Wisconsin gave the ex-
hibitors an insight to the way in which the
war was waged against copyright. Mr.
Walsh followed this with a report on public
relations. Martin G. Smith of Ohio intro-
duced a document condemning traffic of reg-
ular producers in non-theatrical films while
George T. Aarons told of the admission tax
triumph. Ray A. Lewis reported on the
activities of the M. P. T. O. of Canada.

Representing Mayor Curley of Boston was
J. Douglas Flattery. Among other things in
Boston, Flattery represents the Loew inter-
ests. He emphasized the necessity of or-

ganization and condemned the music tax situ-
ation.

George T. Aarons, secretary of the national
organization, touched upon taxes in general
and the music tax especially. He opposed
the publicity given stars' salaries.

Unanimous endorsement of the constitu-
tional amendments, as proposed by the execu-
tive committee, was the chief accomplish-
ment of the convention's second day. Of
outstanding importance in this respect is the
revisement which places 21 directors in con-
trol of the administration. This new clause
provides that not more than two directors
can be named from any one State. The elec-
tion of these directors, according to the pro-
viso, takes place on the floor of the conven-
tion. The accepted regime also allows four
regional vice-presidents. It permits the
board of directors to set the salary of the
president and appoint an executive secretary
who need not be directly associated with the
organization.

An announcement regarded as of para-
mount importance was that by Harry Davis
of Pittsburg, head of the ways and means
committee, that subscriptions at present
totaling in the neighborhood of $50,000 had
been received to underwrite the expenses of
the organization until such a time as the new
fiscal policy is in working order. This
amount, Davis declared, is only a minimum of
the funds which will be necessary to carry
on.

One of the features of the second day of
the convention was the illuminating and illu-
strious report made by Michael J. O'Toole,
chairman of the public service department,
whom Sydney Cohen, in introducing, tend-
ered the highest of praise. "One of the best
thinkers and most capable executives in the
industry," was Cohen's language.

Making movie houses civic centers, medi-
ums of transmission of information from the
government, and chief participants in local
and national affairs, as well as purveyors of
the highest standard of amusement, consti-
tute the substance of the activities of the
unit which O'Toole heads.

J. C. Brady, head of the Canadian delega-

tion; W. W. Farley, of Detroit; Joseph P.
Seider of New Jersey; Peter J. Brady, Trades
Union official; General Malvern Hill Barnum,
of the Citizens' Military Training Camps;
Douglas Griesemer of the National Red
Cross ; A. Julian Brylawski of Washington,
and Mayor Curley of Boston, were some of
the others who made reports or delivered
addresses.

The following resolution was passed with
regard to the Loew, Inc., situation :

"Whereas, The present activities of Loew,
Inc., in attempting to monopolize all branches
of the motion picture industry are fast be-
coming a menace to the best interests of all
concerned,

"Resolved, That the Board of Directors in-
quire into and carefully examine recent moves
by Loew, Inc., and other allied production
companies and take such action in the prem-
ises as in their judgement will properly safe-
guard exhibitor interest and prevent such in-
jury as may follow this or any other combin-
ation of producers."

It was decided to hold the next convention
in Milwaukee, Wise.

A new financial plan, proposed by Julian
Brylawski, of Washington, D. C, was
adopted. Under its terms theatres seating
500 or less are to pay the national treasury
$1 a week; theatres with from 500 to 1,000
capacity pay $2 a week; houses with over
1,000, $3 a week. Theatres in towns of less
than 5,000 population, regardless of their
seating capacity, to pay a maximum of $1 a
week. Figuring on a membership of 8,000
theatres, it doesn't require very much calcula-
tion to see just what a large sum of money
it is hoped, will be raised under this plan.

At the banquet Wednesday night, Sydney
Cohen, retiring president, received numerous
gifts in token of appreciation of his work.
From the national organization he received
a magnificent gold plaque. His New York
friends presented him with a beautiful dia-
mond ring. The Canadian contingent gave
him a huge silver loving cup and life mem-
bership in their organization. From the
Pennsylvanians he received a beautiful trav-
eling bag.

New Exhibitor Officers and Directors

THE following officers were elected: President, Michael J. O'Toole;
Vice-Presidents, Eli Collins, Joseph Mogler, Dennis Harris and J. C.
Brady; National Treasurer, Lewis M. Sagal, New Haven; Recording
Secretary, George Aarons, Philadelphia; Chairman, Board of Directors,
R. F. Woodhull, New Jersey.

The board of directors is composed of the following:

R. F. Woodhull, Dover, N. J., chairman; H. A. Elliot, Hudson, N: Y.;

H. M. E. Pasmezoglu, St. Louis; Martin G. Smith, Toledo; J. A. Schwalm,
Hamilton, Ohio; Harry Davis, Pittsburgh; E. F. Fay, Providence, R. I.;
Fred Seegert, Milwaukee; Joseph W. Walsh, Hartford, Conn.; Louis M.
Sagal, New Haven, Conn.; M. E. Comerford, Scranton, Pa.; Julius
Brylawski, Washington, D. C; W. W. Watts, Springfield, 111.; Glenn
Harper, Los Angeles; Fred Dolle, Louisville; C. C. Lick, Fort Smith, Ark.;

I. W. Rodgers, Carruthersville, Mo.; J. H. Whitehurst, Baltimore;
Ernest Horstman, Boston; Sydney S. Cohen, New York City; E. P. White,
Livingston, Mont.

534

MOVING PICTURE WORLD

June 7, 1924

"Rough Ridin'," starring Buddy Roosevelt, a Weiss Bros. Artclass Picture

New "Fast Steppers " Heads
Universal Shorts for Week

fctrr^HE EMPTY STALL," the second
I two-reeler in the "Fast Steppers"
series of racing dramas adapted
from Gerald Beaumont's stories, heads the
list of short subjects released this week by
the Universal Pictures Corporation. The
"Fast Steppers" series is being made by Ed-
ward Laemmle with Billy Sullivan in the
starring role. Raymond Schrock is adapting
the stories and Bob Hopkins is titling them.
In the cast are Shannon Day, in the leading
feminine role ; James T. Quinn, Duke R. Lee,
Bert Woodruff and others.

The Universal release schedule also in-
cludes another two-reel drama, "The Boss of
Bar 20," a fast-riding western picture star-
ring William E. Lawrence, supported by
Olive Hasbrouck. William A. Steele plays
the "heavy" in the picture. This two-reeler
is from a story by Arthur Henry Goodcn,
and was directed by Ernest Laemmle. It is
one of Universal's new series of two-reel
westerns.

The week's comedies from the Universal
lot include "Delivering the Goods," a two-
reel Century comedy featuring Pal, the dog
star, and "Case Dismissed," a one reel Uni-
versal comedy featuring Slim Summerville
and Bobby Dunn.

There also will be released the twelfth
chapter of "The Fast Express," William Dun-
can's current Universal serial. Edith John-

son is the supporting lead. The title of the
current chapter is "The Trial Run."

International News Nos. 45 and 46, vire the
current issues of that news reel, released by
Universal.

He'll Help You

Reports from various parts of the coun-
try indicate that exhibitors are taking
profitable advantage of the co-operation on
window displays offered by the Vivaudou-
Metro tie-up, through which the former con-
cern is furnishing drug stores with window
display material on Metro pictures. Exhibi-
tors who are interested are advised to write
R. F. Lindquest, care of V. Vivaudou, Inc.,
469 Fifth ave., New York, advising him of
their play dates. Mr. Lindquest is helping
exhibitors obtain window displays, and will
co-operate with exhibitors to the limit.

New Warner Deal

The most important link in the chain of
franchises for the distribution of the War-
ner Bros. 1924-25 series of twenty produc-
tions was closed this week when L. Lawrence
Weber and Bobby North signed contracts
to handle the Warner output for the Great-
er New York and Northern New Jersey
territories.

Kinograms Work Fast

Train, Hydroplane and Boat Used in
Rushing Prints on Derby

Some very fast work was done in connec-
tion with filming and distributing of com-
pleted films of the Kentucky Derby which
was run in Louisville on May 17. It was re-
ported in Louisville during the week follow-
ing the Derby that arrangements had been
made whereby the films would be on ex-
hibit in London, Eng., on Saturday, May 24.

This would seem to establish a record for
quick production and transportation of
films, and it was achieved by Kinograms,
which distributes in the local territory
through the Big Features Rights Corpora-
tion.

Louis Dansee and Max Hollander had
charge of the work here. Immediately after
the running of the Derby Hollander caught
a train for New York with one set of films.
TJney were developed Sunday night in the
laboratory with a special force on the job,
and on Monday a hydroplane took the films
abroad, and flew from New York to over-
take a liner, turned over the films, and re-
turned to New York, while the steamer was
to have made Englnad late in the week.

Paramount Signs Fleming

Long Term Contract for This Young
Director

Victor Fleming, one of the most versatile
and talented of the younger generation of
directors, has been signed on a long term
contract to direct Paramount pictures, ac-
cording to an announcement by Jesse L.
Lasky, first vice-president in charge of
production.

Fleming already has made several success-
ful pictures for Paramount, including "The
Law of the Lawless," "To the Last Man"
and "The Call of the Canyon," the last two
being Zane Grey stories. His most recent
production, "Code of the Sea," featuring
Rod La Rocque and Jacqueline Logan, has
been hailed by critics who have previewed
it as one of the greatest sea pictures ever
produced.

Fleming's first directorial venture under
the new agreement will be "Empty Hands."
The scenario was written by Carey Wilson
from Arthur Stringer's story of the same
name. Camera work is scheduled to start
writhin a week. At the conclusion of this
picture, Fleming will again take up the film-
ing of Zane Grey stories.

Frank Lloyd's production, "The Sea Hawk," a First National picture

June 7, 1924

MOVING PICTURE WORLD

535

All Arrangements Made for
N. Y. Exhibitors Convention

JH. MICHAEL, chairman of the execu-
tive committee of the Motion Picture
Theatre Owners of New York, Inc.,
and general chairman of the convention to
be held in the Hotel Statler, Buffalo, July
7 to 11, has announced the following com-
mittees to arrange the details of what is ex-
pected to be the largest and most successful
gathering in the history of the state organ-
ization :

Charles Hayman, president Cataract
Amusement Company, operating the Strand
and Cataract theatres, Niagara Falls, N. Y.,
assistant general chairman.

Reception committee: Exhibitors, Frederic
Ullman, Mr. and Mrs. A. C. Behling, Mrs.
George Haney, Mrs. C. B. Darrow, James
Cardina, J. D. Parmele, Ni'<itas Dipson, Ba-
tavia; Sidney Allen, Medina; N. Kozanow-
ski, James Cooban, A. J. Koch, Robert Al-
bert, Lancaster; Charles Bowe, Charles
Riehl; members of the Film Board of Trade,
Sydney Samson, James Norman Speer,
Howard F. Brink, Fred M. Zimmerman,
Marvin Kempner, Frank J. McCarthy, Ger-
ald K. Rudulph, Vincent McCabe, Bob
Wagner, Henry W. Kahn, Basil Brady, Joe
Miller, Richard C. Fox, Earl Kramer and
C. W. Anthony.

Automobile committee : Arthur L. Skin-
ner, chairman; Joseph A. Schuchert, Jr., and
James Wallingford.

Decoration committee: Vincent R. Mc-
Faul, chairman; Louis Eisenberg and E. O.
Weinberg.

River and lakes trips committee : George
Hall, chairman ; George Haney.

Theatrical entertainment: Henry Carr,
chairman ; M. Slotkin and Fred M. Shafer.

Press committee: Al Beckerich, chairman;
Charles B. Taylor, Gerald K. Rudulph and
Joseph A. Schuchert, Sr.

Niagara Falls and Gorge Route committee :
A. C. Hayman, chairman ; Herman Lorence,
M. Atlas and John Amendola.

Registration committee: Sam Berman,
chairman; Miss L. Silver and A. C. Hayman.

Finance committee : A. C. Hayman, chair-
man; Sam Berman and William Dillon.

Ex-officio members : William Brandt,
president, M. P. T. O. of N. Y., Inc., and
Charles O'Reilly, president Theatre Owners
Chamber of Commerce.

In addition to the above, the following
committeemen will be appointed : William
Calahan, Rochester; Lally Brothers, Dun-
kirk; Nikitas Dipson, Batavia; Peterson &
Woods, Jamestown; Sidney C. Allen, Me-
dina; Henry Thurston, Lockport; Ben
Davis, Gloversville ; George Roberts, Elmira;
George Tooker, Elmira; Dave Cohn, Bing-
hamton; Ned Kornblite, Binghamton; Sam
Suckno, Albany; Jack Breslin, Auburn;
Walter Bengough, Auburn; Sol Shaeffer,
Oswego; Charles Smith, Hornell; F. F. Pe-
ters, Hornell; Frank Martin, Syracuse;
Harry Gilbert, Syracuse; William Dillon,
Ithaca; William S. Hurley, Schenectady;
Mr. Erk, Illion ; Nate Robbins, Utica; Harry
Lux, Utica; Barney Lumberg, Utica; Will-
iam Buettner, Cohoes; William Benton,
Syracuse; Bobby Landry, Ogdensburg; Doc
Wilson, Watertown; Sol Manheimer, Water-
town; Vic Warren, Messina, and Sam
Morass, Theatre Owners Chamber of Com-
merce, Times Building, New York City. .

Already reservations are coming in at the
Hotel Statler, Buffalo, for the convention
and Mr. Michael urges delegates to engage
rooms at their earliest opportunities. The
slogan, ''With Niagara Falls at Her Door,
Buffalo Is Vacation Land," is being used to
boost the convention, and exhibitors are
again urged to plan their vacations for the
week of July 7 so that they can attend the
convention in the Queen City of the lakes.

The Film Board of Trade of Buffalo is to
take an active part in entertaining the dele-
gates and a committee has already been ap-
pointed to plan a big outing. Next week
Mr. Michael expects to have the complete
program ready and it will keep delegates
busy all week. The Buffalo Chamber of
Commerce and Mayor Frank X. Schwab and
city officials are giving enthusiastic support
to the convention. Free parking has been
arranged for delegates in the Hotel Statler
garage. One of the features of the conven-
tion will be the lake and river rides and the
trips to Niagara Falls and around the Gorge,
all of which will be free to delegates and
their families. There is expected to also be
several big theatre parties.

100 Days in New York

Big U. B. O. Booking for Universal's
"Blind Husbands"

W. C. Herrmann, manager of the Big "U"
Exchange, Universal's New York distribut-
ing center, reports that the U. B. O. Circuit,
comprising all the Keith, Proctor and B. S.
Moss houses in and around New York City,
has booked "Blind Husbands" into eighteen
of the houses of that circuit for a total run
of 100 days. The picture, which is a new
print reissue of Erich Von Stroheim's first
feature production, will be shown during the
first week in June.

Universal decided to make a regular re-
issue of "Blind Husbands" after a number
of exhibitors requested the picture for sum-
mer showing. The Universal sales depart-
ment reports that it is being booked coun-
try-wise as a summer attraction. Among
such big first run bookings are the Temple
Theatre in Toledo and the Capitol Theatre
in McKeesport, Pa.

Writes One Out
for Himself!

As treasurer of the Rothacker Film
Company of Chicago it is the job of
Charles E. Pain, Jr., to write a $50
check whenever a member of the Chi-
chaeo organization books old "Doc"
Stork's specialty act. ($125 for twins,
$300 for triplets, and on up the scale.)
In writing out one baby bonus check
this week, Pain, Jr., in his excitement,
almost let his fingers slip for a couple
of 00's. "His name is Charles E. Pain,
III.," reported Pain, Jr., in a lucid mo-
ment.

Names June Releases

List of June Production Announced
By Fox Corporation

Two star series attractions, three Sunshine
comedies, one Al St. John comedy and an
Educational Entertainment reel, are included
in the list of June releases announced by Fox
Film Corporation.

"Western Luck," an adventure story of
action and thrills, starring Charles Jones,
will be released on June 22. George Berang-
er directed this production from the story
and scenario by Robert Lee. Beatrice
Burnham is cast in the leading feminine
role.

The second program feature will be a Tom
Mix attraction, now under production at the
West Coast Studios under the title, "The
Heart Buster." Jack Conway is directing
Mix in this picture. The story is by George
Scarborough, and the scenario by John
Stone. The cast includes Esther Ralston,
Cyril Chadwick, William Courtright, Frank
Currier and Tom Wilson.

"His Bitter Half" is the Al St. John com-
Sunshine Comedies include "Sad But True,"
edy scheduled for release on June IS. The
"Unreal News Reel Series No. 3" and "Chil-
dren Wanted," all announced for June pub-
lication. "The Magic Needle," the Fox Edu-
cation al Entertainment, shows how an etch-
ing is made, and will be released on June
8th.

Marshall Neilan to Be Operated Upon

MARSHALL NEILAN, director for the Metro-Goldfwyn-Mayer
Company, has been ordered to London immediately to have an
operation performed for stomach trouble by the world famous
specialist, Dr. U. H. Wyndham. Doctors on the West Coast report Mr.
Neilan's stomach in a serious condition and that the operation is an imme-
diate necessity.

Recently Mr. Neilan suffered two attacks of what was thought to be
appendicitis, one of them taking place during his production of "Tess of the
D'Urbervilles" for the Metro-Goldwyn-Mayer forces. At that time he
narrowly escaped an operation. Later it developed that he was not suf-
fering from appendicitis but from a more serious stomach disorder.

Mr. Neilan will leave Los Angeles in about two weeks and will be ac-
completed the filming of "Tess of the D'Urbervilles." He is now editing
with him and nurse him back to health. The noted director has just
completed the filming of "Tess of the D'Ubervilles." He is now editing
the picture against his doctor's orders and refuses to leave until this work
has been finished.

536

MOVING PICTURE WORLD

June 7, 1924

Laud Dempsey Films

Increased Admission for

Five Big First Nationals

THE First National Pictures has ar-
ranged for the showing at increased
admissions and for long runs in a
number of cities of its five big outstanding
productions in accordance with its recently
announced plan of handling "The Sea
Hawk," "Secrets," "Abraham Lincoln," "Sun-
down" and "The Lost World."

A. W. Smith, who was designated by E.
A. Eschmann, general manager of distribu-
tion, to supervise the sale of these produc-
tions, has returned from a ten-day trip in
the field, arranging for the carrying out of
the marketing policy. Contracts have al-
ready been closed with the Adams Theatre
in Detroit, the Roosevelt in Chicago, the
Wisconsin in Milwaukee, the Garrick and
the State in Minneapolis, the Capitol in St.
Paul and the Des Moines in Des Moines,
which will play the pictures at increased ad-
missions and lengthened runs.

The sales staff aiding Mr. Smith in mar-
keting the five productions includes Thomas
Brady, C. W. Bunn, Stanley Hand and Wal-

NEBRASKA exhibitors at last are to
have a supreme court ruling on what
is and what is not child labor in con-
nection with featuring children in dances on
the stage. The supreme court of Nebraska has
just held that children appearing on the stage
without pay are not violating the child labor
laws.

The case arose over the fact that William
A. Taylor, an Omaha exhibitor, at one of his
houses offered as an added attraction a special
act of dancing by a group of small children.
The children were all local children and the
pupils of a weH-known dancing instructor of

THE famous Charles G. Binderup suit
against a string of film companies here,
for $240,000 damages, in which he alleges
they combined against him and his thirty thea-
tres in the state, refusing to sell him films, and
thus drove him out of business, is to come to
trial again soon in federal court at Omaha
before Judge J. W. Woodrough.

The suit was started three years ago, and has
dragged along through the courts in its various
phases since that time. Some months ago Judge
Woodrough threw it out of federal court, hold-
ing that he had no jurisdiction, or rather left
it to those interested, to show that it really
v/as a suit involving a business with interstate
aspects which should properly come within the
jurisdiction of the federal courts.

Attorneys for Binderup took this phase of
the case to the federal court at the time and
got a ruling that the film business is an inter-
state business, and this made it possible to re-
open the case in federal court here, which now
is being done.

Binderup charges that the film companies

ter Price. They are in the field at present
and are working in conjunction with First
National's district and branch managers.

In the marketing of the pictures First Na-
tional proposes to make use of the already
established picture theatre and not to "road-
show" in the "legitimate" theatres. It is
proposed to let the exhibitor, rather than
the manager of legitimate theatres, get
"first crack" at the big receipts which these
productions are expected to attract. First
National believes that this will redound to
the profit of itself and of the exhibitors
showing the five pictures.

"Secrets" now is playing at $2 top at the
Astor Theatre, New York, and will be suc-
ceeded by Frank Lloyd's "The Sea Hawk"
at the same scale for an indefinite run on
June 2. The Rockett Brothers' "Abraham
Lincoln" began a lengthened engagement at
the Metropolitan Theatre in Washington, D.
C., on May 26. "Sundown'' and "The Lost
World" will be ready for showing a little
later.

Omaha. For offering this dancing feature by
children he was arrested and fined $5 by Judge
L. B. Day.

His attorney carried the matter to the supreme
court to make it a test case. Repeated cases
had come up in the past year or eighteen
months in which theatre owners had been threat-
ened with arrest and had been prevented from
featuring local children in dances.

The supreme court reversed the decision of
the lower court in the Taylor case, thus fur-
nishing a distinct precedent for those who are
featuring children who do their acts as amateurs
without pay.

entered into a combination to blacklist him and
that all of them refused not only to sell him
films, but to have any business dealings with
him, thus putting him out of business with his
thirty theatres.

He seeks to recover damages in the sum of
$240,000, but the offense, if it is proven, car-
ries a triple damage judgment which would
make the sum $720,000.

Organize Against Pirates

The State Department has issued instruc-
tions to its representatives abroad to co-
operate with representatives of American
producing companies to make all proper en-
deavors to prevent the showing in the coun-
try of their residence of films which have
been pirated and shipped to the foreign
countries and which are not protected under
the copyrights of those countries. This ac-
tion is taken at the instance of Will H.
Hays, who in his turn, is prosecuting such
violations

Word of a highly successful pre-view-
ing in Los Angeles of the first two Jack
Dempsey "Fight and Win" pictures has
just reached the Universal home office.
The executives of that company are
gleeful over the prospects of a big box-
office bet in the two-reel series.

The pre-view was held in the Ambas-
sador Hotel and was attended by sport
writers, dramatic and photoplay critics,
fan magazine writers and representatives
of all newspapers and news wire services
with offices in Los Angeles. Word from
the West Coast indicates that the pre-
viewers were unanimous in their ap-
proval of the Dempsey pictures.

More than seventy per cent, of those
present are said to have characterized
the pictures as the best screen entertain-
ment of its type ever seen. All were en-
thusiastic over Dempsey's appearance
and his work on the screen. As a result,
Universal sales executives contend they
have the best money bet Universal has
ever put out.

Laud Halperin Feature

Associated^ "When a Girl Loves"
Goes Over Big in St. Louis

"Congratulations on 'When a Girl Loves,'
which has just completed engagement
Kings Theatre playing to capacity, full
week," William Goldman of the Kings
Theatre, St. Louis, wired to Associated Ex-
hibitors. "Agness Ayres and Percy Mar-
mont at their best and sure-fire magnets to
box office. Give me more like this one, for
summer months especially, and I will not
have to worry about packing them in."

The Globe-Democrat said of the Helperin
feature: "A remarnable cast, a most inter-
esting background and theme."

The Times said: "Agnes Ayres, as a senti-
mental daughter of Russia assumes a wist-
ful role. The title, so apparently intended
to attract attention, does not at all reveal the
real worth of the picture.'

The Post-Dispatch stated: "Swift action
starting in Russia and moving on to even
quicker action in the United States makes a
thrilling, if sometimes distracting and dis-
quieting, melodrama.''

Running in Milwaukee

"After Six Days" Also Held Over at
Circle, Cleveland

"After Six Days" adds another to its ex-
tensive list of big city engagements next week
when it begins an indefinite run at the Garden
Theatre, Milwaukee, on May 31. This is the
biblical spectacle controlled by Weiss Brothers'
Artclass Pictures Corporation that has already
played long engagements in Chicago, Boston,
Indianapolis, Atlantic City, Philadelphia, Mon-
treal, Horonto and Pittsburgh.

Following a highly successful opening week
the picture was held over for the current week
at the Circle Theatre, Cleveland- A feature
of the engagement at the Circle, as in the
numerous other big city runs it has enjoyed,
was the unusual number of new patrons it
attracted to the Circle. A clocking system dis-
closed more than half of the patrons to be
easily classified as outside the regulation movie
fan eiiente'e

Kids Dancing Without Pay Is
Legal, Rules Nebraska Judge

Noted Binderup $240,000 Suit
Set for Early Federal Trial

June 7, 1924

MOVING PICTURE WORLD

53'

Gotham Hails "Cytherea"

as Vivid and Compelling

SAMUEL GOLDWYN'S production of
"Cytherea — Goddess of Love," from
Joseph Hergesheimer's novel, a First
National release, had its showing at the
Strand Theatre, New York, this week and
aroused as big a public interest as had been
anticipated. The reviewers on the New
York newspapers found much to commend
in the picture based on Hergesheimer's
most daring story, directed by George Fitz-
maurice. The screen treatment of the theme,
the niceties of direction involved to inter-
pret the underlying theme of the story with-
out giving offense, and the acting of the in-
dividual members of the cast all came in
for high praise.

Louella O. Parsons of the New York
American said: "It is one of the most color-
ful dramas of the year. No one could fail
to be interested in the portrayals of this
cast, which is a cast that might be set up
as a standard for other directors to follow.
'Cytherea' ranks well towards the front of
the productions of the year."

The Sun: "It is necessary to add to the
list of best pictures of the year 'Cytherea'
at the Strand. It is a powerful, brilliant
thing. Truly excellent and sophisticated
picture."

F. W. Mordant Hall of the Times said :
"In this picture there are some exquisite se-
quences of color photography in which one
enjoys the sight of the varied hues and tints
of Cuban costumes and scenery. These
scenes are not only beautifully photographed
but they are introduced most artistically by
the director."

New York World: "At the Strand there
is a picture play of sterling qualities in act-
ing, directing and photographing. There
has been pictured a right compelling love
story, with mechanical application which is
impressive. There is no more effective emo-
tional actress on the screen than Irene
Rich."

New York Tribune: "As we write this,
people are standing in line around the cor-
ner of Forty-seventh street waiting to get
into the Mark Strand Theatre to see
'Cytherea.' "

Rose Pelswick in the Evening Journal:
"'Cytherea' abounds in strong situations
well depicted; sustains interest with power-
ful narrative. Exceptionally good acting on
the part of Lewis Stone and Irene Rich.
The picture is vividly constructed."

Robert G. Welsh in the Telegram and
Mail: "A long succession of beautiful pic-
tures with a clearly denned story. The play-
ers are happily chosen and superbly directed.
If you love a beautiful film, embark at once
for 'Cytherea' at the Strand."

Evening Post: "There is something about
it which makes a deep impression upon one.
What it is we don't know, unless it is George
Fitzmaurice's wizardry of direction. Perhaps
it is the suggestion of exotic charm, per-
haps it appeals to the secret longing for
idealism which is in all of us."

McElliott in the Daily News: "A surpris-
ingly good thing has been made of 'Cythe-
rea.' The people in the movie are far more
real than those in Mr. Hergesheimer's novel.
Irene Rich as the wife is fine. Mr. Stone

realizes his part nicely and Miss Rubens
rests the eye with her sculptured attrac-
tions."

T. 0. C. C. Installation

Manhattan Exhibitors Entertain New-
ly Elected Officers at Ritz

The fifth annual installation of officers and
the dinner and dance of the Theatre Owners
Chamber of Commerce, Greater New York ex-
hibitor unit, was held on the evening of May 24
at the Ritz-Carlton Hotel, Manhattan.

Chairman Charles O'Reilly was presented
with a handsome silver service set by his or-
ganization. Joe Unger, of the Famous New
York exchange, was tendered a gold cigarette
case in appreciation of the many services he
has rendered the organization.

The speakers included Nathan Burkan who
said that exhibitors should not be inclined to
regard radio competition as insignificant. Light
comments were made by others who addressed
the gathering. Charles C. Pettijohn and James
Walker were among these speakers.

Harry Reichenbach was toastmaster. Over
300 persons attended the affair.

A LITTLE BIT PREVIOUS

But Jackie Coogan already is looking for-
ward to July 4. Here he is posed as
America's Boy.

His First Five Reeler

I. E. Chadwick, president of Chadwick
Pictures Corporation, has acquired the
screen rights of "The Girl in the Limousine"
for Larry Semon's first five-reel comedy ve-
hicle.

National Capital Sees Lincoln Film

THE special showing by First National Pictures and Harry Crandall of
Al and Ray Rockett's motion picture based upon the life of Abraham
Lincoln at the New Willard Hotel in Washington, D. C, on Thursday
night of last week, was one of the most widely heralded and talked about
things of tliie sort in the national capital. It served as the introduction of
Washington, D. C, to "The Dramatic Life of Abraham Lincoln" in advance
of the formal opening of the picture at the Metropolitan Theatre a few
evenings later. It drew a big and most enthusiastic invited audience from
a selected list of men prominent in official circles in Washington.

The Cabinet, the Supreme Court, the Senate and the House of Represen-
tatives and the ministers from foreign countries were plentifully repre-
sented at the showing, aside from many other persons notable in our
national life, and exhibitors in Washington and the surrounding territory,
and representatives of the film trade journals. The assemblage gathered
to see this film biography of the great and martyred President was "dis-
tinguished" in many ways aside from the number of notables in attendance
— in the sense of having gathered for some important and unusual cere-
mony and in the rapt attention with which it watched the unfolding of the
life of Lincoln upon the screen. And they felt free to applaud the photoplay
frequently and heartily as entertainment.

The Marine Band played before the screening and a special orchestra
while the film was being unreeled.

The United States Supreme Court was represented by Justices Van
Devanter and Butler; the President's Cabinet by Mr. Wilbur, Secretary of
the Navy, Mr. Wallace, Secretary of Agriculture and Attorney General
Stone, Theodore Roosevelt, Jr., Assistant Secretary of the Navy, Mr.
Edward I. Clark, personal secretary to President Coolidge, Chief Justice
Walter I. McCoy of the Supreme Court of the District of Columbia, Bishop
Freeman, Episcopal Bishop of Washington, were among the many notables
in the audience.

The special showing was arranged by Ned Holmes and Allen Glenn of
the First National Home Office.

538

MOVING PICTURE WORLD

June 7. 1924

Hodkinson Has Ambitious Fall
Program, Comments John Flinn

Joins Paramount

JOHN C. FLINN, vice-president of Hod-
kinson, who has been in California for
the past three weeks conferring with
the many prominent independent producers
whose pictures will comprise the Hodkinson
program, returned to New York this week
enthusiastic over the production outlook for
the coming fall and winter season. He said :
"I found all of our producers working
with a spirit of enthusiastic confidence, in-
spired by the splendid belief that success in
the coming season depends only upon pro-
duction quality and, impelled by that belief,
they are marshalling every facility of splen-
didly equipped studios to turn out product
that will excel any of their previous efforts.

"While at the Ince studio in Culver City,
I saw part of 'The Siren of Seville' that
Hunt Stromberg is supervising and I pre-
dict that it will be a positive sensation.
Stromberg is also personally supervising the
Harry Carey series of Westerns and a rough
print of 'Tiger Thompson' that I saw in the
studio projection room is one of the greatest
Westerns I have ever seen.

"I found almost the entire technical staff
of Regal Pictures at the Ince Studio work-
ing on preparations for 'Barbara Frietchie,"

said Mr. Flinn, "and actual shooting of this
big special from the Clyde Fitch play will
begin this week, with Florence Vidor as the
star, under Lambert Hillyer's direction. This
will be followed by a series of especially
big productions including "The Mirage,'*
based on Edgar Selwyn's great play.

"The most important addition to the list
of Hodkinson productions is 'The House of
Youth,' adapted by C. Gardner Sullivan, fea-
turing Jacqueline Logan. This production
will be made at the Ince Studio.

"I found the Christie Studio humming with
excitement and satisfaction over the great
success of 'Hold Your Breath' and everyone
in their entire organization is impatient to
pitch in to make their next special, 'What's
Your Wife Doing?', a knockout.

"Frank E. Woods and Elmer Harris are
permanently established at the Peninsula
studios, at San Mateo, where Patsy Ruth
Miller, Matt Moore, Edith Chapman, Allan
Forest, Edith Taylor and other favorites are
working.

"Eastern Productions, Inc., and the Tilford
Cinema Corporation are well under way with
the productions of Helene Chadwick in 'Her
Own Free Will' and Betty Compson in 'All
for Love,' respectively."

Educational Has Enterprising
Schedule of Releases for June

ON Educational's June schedule Louise
Fazenda, who has been absent from
short comedies for over a year, will
be starred in the second of the Jack White
Comedy Specials, "Dizzy Daisy." Kathleen
Clifford, vaudeville star and famous for her
male impersonations, will be seen as the lead
in the Christie Comedy, "Grandpa's Girl."
This is the first time this well-known stage
star has appeared before the motion picture
camera.

Educational's hot-weather special, "The
Chase," will also be available for exhibitors
for late June bookings. Although scheduled
as a July release, work is being rushed on
this picture, and prints and accessories will
be available to exhibitors late in June. This

subject is being rushed to enable exhibitors
to take full advantage of the exceptional
seasonal qualities of this picture, as it an
ideal summer feature.

In all, six two-reel comedies and eight
single-reel subjects will be available to ex-
hibitors during the beginning of the heated
season. In addition to the two-reel pictures
previously mentioned, Neal Burns will be
seen in "Tootsie Wootsie," Lloyd Hamilton
in "Good Morning" and the Mermaid come-
dians, headed by Lee Moran, in "Hot Air."

The single-reel pictures will include two
issues of "The Fun Shop," Educational's
new humor reel ; two Cameo Comedies, and
one each of the "Sing Them Again" series,
Lyman H. Howe's Hodge-Podge, Secrets of
Life and Bruce Wilderness Tales.

De Mille to Teach Norman Bel Geddes
Art of Directing

Latest of famous artisans of the theatre
to desert the stage for the screen is Nor-
man Bel Geddes, who has come from wide-
ly-heralded success on Broadway, New
York, to learn the art of motion picture
directing from Cecil B. DeMille, with whom
he will be associated during the making of
that producer's new Paramount picture,
"Feet of Clay," adapted by Bculah Marie
Dix and Bertram Millhauser from Mar-
garetta Tuttle's novel.

Norman Bel Geddes startled the world
during this past theatrical season by his
amazing innovation of changing not only the
stage but the auditorium of the Century
Theatre into the semblance of a great cathe-
dral for the now famous spectacle, "The
Miracle." Mr. DeMille believes that the
ability of Mr. Bel Geddes to create such a
splendid illusion can be admirably utilized
in pictures. While learning the technique of
the studio from Mr. DeMille, Mr. Bel
Geddes will design two elaborate sets for
"Feet of Clay."

Miss Hulette Cast

Gladys Hulette, recently leading woman in
"The Night Message," Perley Poore Shee-
han's Universal production, and featured
player in "Enemies of Women," has been
engaged for the leading feminine role in
"Judgment of West Paradise," last of the
year's schedule of program pictures at Uni-
versal City, and to feature Johnny Walker
with an all-star cast. Billy Sullivan of
"Leather Pushers" fame, and star of the re-
cent series of "Fast Steppers" stories
adapted from Gerald Beaumont's racing tale,
will be the third in the triumvirate of
leads. The cast will include George Nichols,
Edith Yorke and other standard players.

Kerry Expected Back

Norman Kerry is expected to return form
New York this week to complete his role in
the Universal-Jewel all-star production of
Kathleen Norris' novel, "Butterfly," which
Clarence Brown is directing. Kerry went
east to attend the funeral of his mother, and
during his absence scenes with Laura La
Plante, Ruth Clifford, Kenneth Harlan, Free-
man Wood, T. Roy Barnes, Margaret Liv-
ingston and Cesare Gravina have kept the
company busy.

The one reel "Dippy-Doo-Dad" comedy "Up and At 'Em" wh ich Hal Roach produced for Pathe rele

June 7, 1924

MO I IXC PICTURE WORLD

539

Pathe Announces for 1924-25
It Has 104 Two-Reel Comedies

EXECUTIVES of the Pathe Exchange,
Inc., announced this week the details
of the two-reel comedy schedule to be
made available by that organization during
the 1924-1925 season. This will mean a yearly
output of 104 comedies of two reels each,
coming from the Hal Roach and Mack Sen-
nett studios.

On August 24 Pathe is to release the first
of the new Mack Sennett Star Comedies.
Ralph Graves has been selected to be fea-
tured in a number of the comedies in this
series. There will be twelve pictures in the
series, with one release every four weeks.

Hal Roach is also to produce a series of
twelve pictures to be known as the Roach
Star Comedies, in which such players as
Glenn Tryon, James Finlayson and others
of screen prominence will be seen. The first

of these will be made available for Septem-
ber 14.

The season will witness the inauguration
of the Arthur Stone comedies in two series
of six pictures each. The Pathe program
will also include eight Ben Turpin Comedies,
one of which will be released every six weeks
beginning August 3.

The third series of Spat Family Comedies,
with twelve films to the series, will also be
included in the year's program. August 10
has been chosen for the release of the first
of these pictures. Thereafter there will be
one release every four weeks.

The "Our Gang" youngsters will be seen
in twelve new two-reelers during the coming
year, making their sixth series. Here, too,
the films will be released on the basis of one
every four weeks.

1st National Production

Began Just One Year Ago

FIRST NATIONAL PICTURES COR-
PORATION'S departure in entering
the production field is now a year old.
The policy has proved remarkably success-
ful from every point of view. It has fur-
nished a nucleus about which are grouped
the pictures from associated producers and
directors. The quality of the screen plays
which have been made during the past year
by First National Productions, Inc., has won
the support of franchise holders and other
exhibitors.

First National Productions, Inc., is ob-
serving its anniversary this week by prepar-
ing a considerably increased production
schedule for the coming season. During its
first year it produced 8 exceptional successes;
for the coming year six feature films are
scheduled for production before fall, with
many others to follow.

Under the production supervision of Earl
Hudson, First National Productions, Inc.,
gave to the picture patrons during the past
year such noteworthy successes as "Flam-
ing Youth," "Her Temporary Husband,"
"Lilies of the Field," "Painted People," "The
Woman on the Jury'' and "The Perfect
Flapper," and it would indicate from fea-
tures now in preparation, that the success

Gets Foreign Rights

The Inter-Globe Export Corporation, of
which Milton Cohen is the head, has ac-
quired the foreign rights to all of the out-
put of Principal Pictures Corporation, in-
cluding the Harold Bell Wrights and Baby
Peggys. This announcement was made by
Cohen after he had closed a deal with Irv-
ing M. Lesser, vice-president of and gen-
eral manager of distribution for Principal
Pictures.

of these pictures will be excelled during
the coming year.

"Sundown," Earl Hudson's epic of the
disappearing cattle country, and "For Sale,''
a society drama with an all-star cast headed
by Claire Windsor and Adolphe Menjou,
are in the final stages of editing.

Beginning this week it is planned to op-
erate three simultaneous production units,
and produce at least six feature pictures be-
fore fall. One of these pictures is already in
production. Two others will be started
within a week. The one in production is
'"Single Wives," co-featuring Corinne
Griffith and Milton Sills.

Colleen Moore and Conway Tearle are to
be co-featured in "Temperament," an
adaptation of Leroy Scott's "Counterfeit."
This picture, to be directed by John Francis
Dillon, goes into production immediately.

KATHLEEN CLIFFORD
Who will make her first appearance with
Christie in "Grandpa's Girl."

Ahead of Last Year

Reports at National Capitol Show
Marked Increase in Tax Receipts

Washington, D. C. — Tax receipts are run-
ning well ahead of those for last year, ac-
cording to reports received by' the Bureau
of Internal Revenue, and, as much of the
reduction provided in the new revenue
measure will not become effective until after
the close of the fiscal year, it is expected
that the revenues for the year will be very
nearly $230,000,000 above those of the pre-
vious year.

For the month of April, tax receipts from
all sources totaled $124,176,661, and for the
ten months ended with April, $2,270,979,926.
The total for the ten-month period was
$227,839,395 greater than for the same period
in the last fiscal year.

A loss of $33,000,000 was estimated from
the exemption from tax of admissions of 50
cents or under.

A Long Booking

"The Misfit," one of the Clyde Cook Com-
edies released through Educational Film
Exchanges, Inc., has been booked over the
New York Loew Circuit for a total of nine-
ty-two days, which is a booking rarely given
by this circuit to any two-reel comedy.

Wm. Fox's "The Man Without a Country"

540

MOVING PICTURE WORLD

June 7, 1924

Theodore Roberts Given Big
Ovation by Hollywood Folk

Fine Road Show Record

PROBABLY as great an ovation as
was ever given a motion picture star
in any theatre was that accorded
Theodore Roberts by the people of Holly-
wood on "Theodore Roberts Night" at
Grauman's Egyptian Theatre.

Although Roberts, as Moses, plays the
outstanding role in the biblical part of Cecil
B. DeMille's "The Ten Commandments,"
he had never seen the completed picture, for
it will be rememberd that it was just about
the time that the picture opened at the Cohan
Theare in New York, more than five months
ago, that he was stricken in Pittsburgh by
the illness from which he is now recovering.

The details of "Roberts Night" were
worked out by Sam Myers, house manager
of the Egyptian. It was made a gala af-
fair. An escort of police, followed by the
Golden State band of thirty pieces, headed
the procession from Mr. Roberts' house to
the theatre. Then came the color guard,
officers and band of the 160th Infantry of
the California National Guard and Com-
panies A and B of the regiment. This mili-
tary escort preceded the automobile in which
Mr. and Mrs. Roberts rode, followed by
more than a score of buses and other auto-
mobiles and the American Legion band.
The streets all along the route were lined
with thousands of people.

Preceding the opening of the performance
at the theatre, Sid Grauman paid an elo-
quent tribute to Mr. Roberts and then in-
troduced Hobart Bosworth who, as master
of ceremonies, made a speech of welcome
to Mr. Roberts and the audience.

The curtain then went up on the "Moses"
prologue which is a feature of the Egyptian
presentation and upon its conclusion the
raising of a back drop re vealed the two com-
panies of the 160th Infantry standing at at-
tention. Mr. Roberts was then brought on
the stage in a wheel chair, whereupon the

audience arose and cheered him for fully
five minutes. When quiet was finally restored
the veteran star made a brief speech in which
he voiced his appreciation of the ovation
and his happiness at being able to be there.
A score or more of the leading stars of the
film world were then introduced by Mr.
Bosworth and as they walked across the
stage, each woman kissed Mr. Roberts and
each man shook his hand.

Mr. Roberts was then completely sur-
rounded with a bower of basketed flowers
while from the top of the stage bushels of
rose petals were scattered in the rays of
colored spotlights. As the lights faded out,
Mr. Roberts was escorted to a box in the
theatre, from which he witnessed for the
first time the picture which owes to' his
artistry and personality so much of its un-
precedented success.

"America" Scores Success During
Unfavorable Season

One of the most daring tests ever given
to a big attraction has resulted in success
for D. W. Griffith's romantic picture,
"America," as a road show. Washington
probably furnished the biggest gross, reach-
ing more than $20,000 for the first two of
the four weeds' run, earning profits the first
week and continuing dividends throughout.

In Houston, Texas, with the vaudeville
season closed on account of the heat,
"America" played for one week to $12,800,
earning a net profit of $3,800 after paying
all expenses of sending out the company,
with an orchestra. The following week,
which was entering mid-summer conditions
in that section, "America" played in Dallas
to $14,000, earning net profits of $5,700 on
the week.

At the same time in Cincinnati, "America"
built steadily in volume throughout the first
wee'<, playing to $11,900. The second week
again built to a total of $13,150.

F. B. O. 's Big Campaign Book
on "The Spirit of U. S. A. "

THE Film Boo'dng Office reports that
its press book on "The Spirit of the
U. S. A." covers every phase of ad-
vertising, publicity, and exploitation. The
book was produced under the personal
supervision of Nat. G. Rothstein, director of
advertising and publicity for F. B. O., the
actual work and detail being handled by
Leslie Jordon. David Strumpf, art director
for F. B. O, produced the greater part of
the art work.

Among the suggested business-getters is
a tie-up with the athletic classes of the pub-
lic schools.

A combined tie-up is suggested with the
Elks, and other fraternal organizations that
have expressed their willingness to get be-
hind the picture.

F. B. O's tremendous exploitation cam-
paign and tie-up with the National Guard in
New York, Philadelphia and Los Angeles is
reproduced in full with pictures, so that the
exhibitor will know just how the hook-up
was obtained in New York and be able to
show the commander of the National Guard
in his town.

A number of exploitation aids and acces-
sories are listed in the book, including a four
page miniature newspaper which can be used
as a herald. This paper, "The U. S. A.," pre-
sents different phases of the story and theme
of the Johnson feature in vivid newspaper
style and is illustrated with scene cuts. An-
other useful aid is a little eight-page book-
let titled "Interesting Facts About Your Flag
and Presidents." There is also a red, white
and blue circus herald. The press book also
lists eight prepared merchandising window
cards that are designed to sell goods as well
as advertise the picture.

Another exploitation aid is the F. B. O.
Pictorial News Service. This service com-
prises a set of eight pictures of interest re-
garding the Army, Navy and Marines. Each
picture is accompanied by a short descrip-
tion of the scene itself and a boost for "The
Spirit of the U. S. A." Space is left for the
theatre imprint if desired.

Four scene* from some of the five Century comedies in which Universal presents

Baby Peggy.

Cast Complete

C. B. C. announces that the cast has been
completed on the "Battling Fool," starring
Eva Novak and William Fairbanks. This
is the first of the eight Perfection Pictures
to be produced by C. B. C. The release
date will be announced soon. The cast in-
cludes Fred J. Butler, Laura Winston, Mark
Fenton, Catherine Craig, Jack Byron, Pat
Harmon, Andy Waldron and Ed. Kennedy.

June 7, 1924

MOVING PICTURE WORLD

541

Big Producing Program Starts
at United Studios Next Month

THE month of May has ushered in the
beginning of increased producing ac-
tivities at the United Studios and June
will see eleven producing companies at work
there, M. C. Levee, president, has just an-
nounced. This means an unparalleled
amount of production for the summer, the
studio head declared.

Most of the larger independent producers
have their headquarters at United, a studio
which leases facilities for picture-making to
all-comers. Though five or six companies
have been making pictures there all winter
the spring has seen a slump of actual pro-
duction while they were busy cutting and
editing completed pictures and preparing for
new productions.

"The hoof-and-mouth disease, tight-money,
a lack of rainfall and a score of other con-
ditions may have alarmed the rest of
California, but they haven't affected the
motion picture industry," Levee said. "We
will make more pictures on the United lot
this summer than ever before — all for First
National release."
With the aid of John McCormick, western

FOLLOWING his explanation as to the
territorial franchise plan being fol-
lowed by Principal Pictures Corpora-
tion in distributing Principal's Master Pro-
ductions, consisting of the Baby Peggy and
Harold Bell Wright specials, Irving M. Les-
ser, vice president and general manager of
distribution for Principal has issued an-
other statement in which he explains how
the territories are being allotted. Already
four franchise holders have been selected,
their allotments covering twenty-three states
and territories. They are :

Gene Marcus, owning and operating the
Twentieth Century Film Co., Philadelphia,
serving exhibitors in Eastern Pennsylvania
and Southern New Jersey.

Oscar S. Oldknow, owning and operating
the Southern States Film Co., with Ex-
changes in Atlanta, New Orleans and Dallas,
serving the exhibitors of Georgia, Texas,
Oklahoma, Louisiana, Florida, Alabama,
North and South Carolina, Tennessee, Mis-
sissippi and Arkansas.

Louis Hyman, operating the All Star Fea-
tures Distributors, Inc., operating Exchanges
in San Francisco and Los Angeles, serving
the exhibitors of California, Nevada, Ari-
zona, and the Hawaiian Islands.

Alex Rosenberg, owning and operating
the De Luxe Feature Films Company's Ex-
changes in Seattle and Portland, serving the
exhibitors of Oregon, Washington, Idaho,
Montana and the territory of Alaska.

These motion picture men will be known
• in the future as Franchise Holders and Dis-
tributors for Principal Pictures Productions
and Sol Lesser Productions. They will
handle the Baby Peggy's and future Harold
Bell Wright pictures.
Sol and Irving Lesser announce they have

representative of First National, Mr. Levee
compiled the list of productions on which
camera work will be started within the next
month.

Mr. Levee himself will be at work on
"Belonging," directed by Maurice Tourneur.
The Joseph M. Schenck organization will
have started two stories, one for Norma Tal-
madge and one for Constance Talmadge, as
yet untitled. Richard Walton Tully will
have "Bird of Paradise" under way. Sam-
uel Goldwyn is to start "Tarnish," directed
by George Fitzmaurice, and "Potash and
Perlmutter in Hollywood," directed by Al-
fred E. Green. Edwin Carewe, just back
from Africa, is to begin work on "The
Ragged Messenger" by June 1. First Na-
tional is to produce "Single Wives," co-
featuring Corinne Griffith and Milton Sills,
directed by George Archainbaud ; "Tem-
perament," co-featuring Colleen Moore and
Conway Tearle, directed by John Francis
Dillon, and "The Lost World," directed by
Harry Hoyt. Frank Lloyd, following "The
Sea Hawk," will make another big produc-
tion, "East of Suez."

received scores of telegrams from exhibitors
commending them for their action in hand-
ling the Harold Bell Wright's and Baby
Peggy's on the territorial franchise plan.
Realizing that both of these master produc-
tions are big box office attractions, exhibi-
tors are jubilant over the new method of
distribution.

Booked for Broadway

Two Universal Jewels Scheduled for
Fall, to Be Pre-released

The first two Jewel productions of Universal's
big fall line-up announced recently, already
have been booked into Broadway houses. They
are "The Signal Tower," starring Virginia
Valli, and "The Reckless Age," starring Regi-
nald Denny. They are to be shown in the
Mark Strand Theatre and the Rialto Theatre,
respectively.

Although these pictures are not scheduled
for release until August, the dates being
August 3 for "The Signal Tower" and
August 10 for "The Reckless Age," they will
be played pre-release on Broadway. The Rialto
booking of "The Reckless Age" is for the week
of June 8, and the showing of "The Signal
Tower" in the Mark Strand the week of July 6.
Following the showing of this picture in the
Broadway Strand, it will have a run in the
Brooklyn Strand.

W. C. Herrmann, manager of Universal's
New York exchange, says this double booking
is the biggest send-off a Universal fall schedule
ever had. It is likely that others of the Univer-
sal Jewel releases will see Broadway during
the next few months. There also will be pre-
release showings in other big key centers.

Chadwick's Second Special

"I Am the Man," Starring Lionel
Barrymore, Underway in East

Production was started this week by Chad-
wick Pictures Corporation on the second
Lional Barrymore special, "I Am the Man,"
at the Tec-Art Studios, New York City.
Prominent in the cast is Seena Owen, who
is featured and will play opposite Barry-
more.

Gaston Glass, Flora Le Breton, the young
English actress; Marty Faust, James Keane
and others are in the cast.

Ivan Abramson wrote the story and will
also direct. He will be assisted in produc-
tion by Edmund Laurence.

Lessers Tell of Allotment of
Territories Under New Policy

542

MOVING PICTURE WORLD

June 7, 1924

VICTOR WJOO "JL
NAUPERINVS *P|

When A Girl loves

Mae Busch Signed

A HAUPEMH
PRODUCTION

MSOCIATtO EXUIBiTDU'

AN ATTENTION-COMPELLING TWENTY-FOUR SHEET

Vitagraph's General Sales

Convention Held in Chicago

OPTIMISM and confidence in the mo-
tion picture industry generally and
predictions for the biggest year that
Vitagraph has ever known in its twenty-
six years of the production and distribution
of pictures comprised the key note of the
first general sales convention of this com-
pany in six years at Chicago May 23-24. All
of the executive officers, division chiefs and
branch managers attended. The sessions
were held at the Drake Hotel.

President Albert E. Smith stated: "The
high order of merit that has distinguished
Vitagraph pictures will continue. While
we hope to make pictures that are
bigger and better we do not intend to make
pictures that will be considered extravagant.
'Captain Blood' will be the first big produc-
tion released at the beginning of the com-
ing season. It will be the most ambitious
effort in this line ever undertaken by Vita-
graph. More time and greater pains have
been expended in the preparation for shoot-
ing this subject than for any previous Vita-
graph picture. This will be the key note of
Vitagraph production policy — preparation.

"It must be realized that the conditions
under which exhibitors buy pictures are not
by any means the same. We believe that
the more we are able to book an exhibitor
in harmony with his problems, the more we
are apt to receive his full co-operation, good-
will and consideration.

"In deciding a sales policy for the com-
ing season, we have come to the conclusion
that only by adopting some flexible 'live and
let live' policy, can we expect to dispose of
our pictures in a way that will be satis-
factory to us, and also be appreciated by the
individual exhibitor.''

John P. Roc\% general manager, pre-
dicted an abandonment by producers gener-
ally of the excessively costly picture so that
exhibitors may offer the public entertain-
ment on honest rentals and honest admis-
sion prices.

He also revealed the amazing fact that
Vitagraph has produced and released more
than 15,000 motion pictures.

The others who were at the convention
were A. Victor Smith, A. J. Xelson, assist-
ant general manager, A. I. Siegel, secretary
of Vitagraph, Inc., Walter Bonyun, in charge
of foreign sales, A. C. Brauninger, of the
sales promotion department, and W. Wallace
Ham, director of publicity, all of the gen-
eral offices; George A. Balsdon, special rep-
resentative with headquarters at Albany,
New York; J. M. Duncan, Chicago, H.
Bradley Fish, Los Angeles, Thomas G.
Guinan, Atlanta, division managers; J. S.
Steinson, Chicago, S. N. Burns, Albany, C.
W. Anthony, Buffalo, J. N. Naulty, New
York City, C. W. Sawin, Boston, Robert S.
Horsley, Philadelphia, Stanley Spoehr,
Washington, F. W. Redfield, Pittsburgh, B.
A. Gibbons, Montreal, S. Romney, St. John,
A. S. Clatworthy, Winnipeg, Frank Meyers,
Toronto, Ira P. Stone, Atlanta, J. E. Huey,
Dallas, M. W. Osborn, New Orleans, A. J.
Beck, Oklahoma City, A. Danke, St. Louis,
C. A. Schultz, Kansas City, Fred H. Knis-
pel, Minneapolis, J. H. Young, Detroit, C.
L. Kendall, Cincinnati, J. E. Beck, Cleveland,
Frank E. Hickey, Denver, C. P. Nedley,
Omaha, R. S. Stac'<house, Salt Lake City,
C. N. Hill, Los Angeles, W. C. Wheeler, San
Francisco, and H. A. Black, Seattle, branch
managers.

FOR DISTRIBUTION

"THE BRANDED FOUR

A FIFTEEN EPISODE SERIAL

Riotous with MYSTERY and ADVENTURE

Starring

BEN WILSON

Communicate with

GOLDWITT FILM SALES COMPANY

Distributors

130 WEST 46TH STREET

NEW YORK

Becomes Member of Metro-Goldwyn-
Mayer Stock Company

Mae Busch, who is a member of the
Metro-Goldwyn-Mayer stock company, will
be seen in "Bread" and "Bro'<en Barriers,"
two of the features on the coming season
program of Metro-Goldwyn releases.

Miss Busch last season appeared in "The
Shooting of Dan McGrew," a S-L produc-
tion released by Metro, in which she scored
a decided hit. She has played important
roles in such productions as "Brothers Un-
der the S;in," "The Christian" and "Souls
for Sale," and began her theatrical career
in support of Eddie Foy after having been
successful on the operatic stage.

"Bread" is an adaptation of Charles G.
Xorris' novel which is being directed by
Victor Schertzinger. Others in the cast in-
clude Robert Frazer, Wanda Hawley, Pat
O'Malley, Hobart Bosworth, Myrtle Sted-
man, Eugenie Besserer and Ward Crane.
"Bro'<en Barriers" is a Reginald Barker-
Louis B. Mayer production for Metro-Gold-
wyn release and is adapted from the novel
by Meredith Nicholson. Others in the cast
beside Miss Busch include James Kirkwood,
Norma Shearer, Adolphe Menjou, Robert
Frazer, George Fawcett, Ruth Stonehouse,
Winifred Bryson, Walter Hiers, Vera Rey-
nold and Edythe Chapman.

A Clever Reminder

"Doug" Mails Original Passes to
Those Who Visited Studio

New Yorkers who visited the Pickford-
Fairbanks Studios in Hollywood during the
production of "The Thief of Bagdad'' are
receiving through the mail as a souvenir
the pass they signed to gain access to the
studio.

During production some 20,000 people
visited Doug-and-Mary's studio. They
signed passes which required their name and
home town address. These passes were
carefully catalogued and now a clerical staff
is kept busy sending them to the visitors
who live in cities where this picture is show-
ing. More than 2,000 passes have been sent
this week to New York, Boston and Phila-
delphia. Each pass is accompanied by a
letter reminding the person who receives it
that the picture is being shown in his home
town.

Endorses F. B. O. Film

Army Officer Reviews Emory John-
son's "The Spirit of the U. S. A."

Giving his endorsement to the patriotic
qualities of Emory Johnson's big photoplay
"The Spirit of the U. S. A.," Major Edward
Huegenot Pierce, chief recruiting officer of
the U. S. Army in the Southern California
district, whose base is Los Angeles, re-
viewed the F. B. O. production last week.

"It is just what the nation needs," was
his appraisal of the Johnson production. "We
need something like this to tell us the
truth.

"I am sure that the U. S. Army and every
patriotic man and woman in America will
not only see 'The Spirit of the U. S. A.' but
will insist that all their friends see it."

Exhibitors' news and mews

EDITED BY SUMNER SMITH

Gray Chain Opens Another

Theatre in Massachusetts

Bradford W. Braley, assistant organist
of the Empire Theatre in New Bedford, re-
ceived a sudden call on May 19 to go to
Allston to preside at the organ in the Alls-
ton Theatre, which was opened on that day
as another of the houses in the Gray Circuit
of New England Famous-Players Lasky
Theatres. It was a signal honor for Mr.
Braley, who is only 19 years of age. He
has been the assistant organist of the Em-
pire in New Bedford almost since the open-
ing of the house in the fall of 1922. The
Allston was opened under the supervision of
David F. Perkins, division manager for the
Gray circuit. Heading the picture program
was "A Boy of Flanders."

The Allston is to be operated under the
Fenway Theatre Corporation, one of the
subsidiaries of the New England Theatres,
Inc., controlled by Famous Players. The
house seats 1,750. Harold B. Franklin, man-
aging director of all the Famous Players
theatres, negotiated the deal.

Work has been started on the alterations
to the theatre at 2200 Washington street,
Roxbury, by the Temple Theatre Company
of Boston. The work will cost approximate-
ly $30,000.

There's a lady exhibitor in New England
and has been right along, but gosh, we
never even bad any idea about this (act be-
fore. Mrs. Gertrude E. Mansfield is the man-
ager of the Gordon Theatre in Brockton. We
can't write much about her at the present
time, but we're headed for her city and most
certainly will visit her and let you know
what she thinks about being an exhibitor.
The fashion show staged as an added fea-
ture at Gordon's Theatre, Brockton, the
week of May 5 was conceived by Mrs. Mans-
field. She also arranged the fashion shows
for Gordon's Capitol and another of the cir-
cuit's houses in Boston.

The Royal Theatre in Chicopee, after hav-
ing been in the hands of repairmen and dec-
orators, was reopened on May 22. The work-
ers have transformed the Royal into a beau-
tiful and well equipped community play-
house. M. and H. Tabackman are the own-
ers. They have placed the managerial prob-
lems In the competent hands of C. B. Rhea.
Mr. Rhea has had virtually a quarter of a
century of experience in all phases of the
amusement business. He formerly was con-
nected with the Castle Square Theatre in
Boston; was a manager at one of the houses
of the Goldstein Brothers Amusement Com-
pany of Springfield; was assistant manager
of S. Z. Poll's Palace Theatre in Springfield
and for the last two years was the manager
of the Strand in Springfield.

George J. Allen, Jr., president and treas-
urer of Allen Theatres of New Bedford, is
trying to dispose of his Cadillac sport model.
He's driven it only 11,000 miles.

M. Douglas Flattery, general representa-
tive in Boston for Marcus Loew, in addition
to his multifarious theatrical and other du-
ties, is chairman of the Boston City Con-
servation Commission.

Twenty-two children, aged 3 to 15, ap-
peared In a dance festival at the Empire
Theatre in New Bedford on May 15, 16 and
17. All were guests of Manager Reginald
V. Tribe at the following Friday matinee
to see "Girl Shy."

Jack Watt has become manager of the
Strand Theatre in Waverly, which is oper-
ated by Adolph Burrows. — ««► - *

Elmer R. Daniels, manager of the Olympia
Theatre in Worcester, is attending the ex-
hibitor convention in Boston.

John Patton has become the manager of
E. M. Loew's Day Street Theatre in Somer-
ville. Manager Patton formerly was In
charge of the Harvard Theatre in North
Cambridge.

REGINALD V. TRIBE
A-l Manager of the Empire, New Bedford,
Mass., and also a first-class artist. He as-
sures himself of having snappy drawings
for his ads by doing them himself.

Elmer R. Daniels, manager of the Olympia
Theatre in Worcester, provided a feature
picture as the entertainment at a meeting of
the Worcester Square and Compass Club.
Manager Daniels is one of the members of
the entertainment committee.

E. Flat Bent, organist at the State Thea-
tre In New Bedford, has presented hla res-
ignation, effective May 31. He has held the
position for nearly a year, coming to New
Bedford from California. According to Bar-

ney Zeitz, who is operating the State since
taking away the control of the Allan inter-
ests, a Providence, R. I., organist may suc-
ceed Mr. Bent.

Mr. and Mrs. T. A. McEvoy of the Rlalto
Theatre in Leominster have sailed for Eu-
rope, where they will make a tour of four
months duration. While the other side they
will visit MrSv McEvoy's parents in Wales.

The exclusive picture policy at the Casino
Theatre in Boston was discontinued after
one week by Charles Waldron, owner and
manager of the theatre. The house closed
its burlesque season on May 10, opening
May 12 with the film program. Admission
was 10 and 20 cents. Business was so bad
that it was deemed inadvisable to continue
the film policy.

Rhode Island

The E. F. Albee Theatre in Providence,
that long has been in existence, featured a
photoplay for the first time the week of
May 19 when "The White Sister'' was pre-
sented. Another picture was to be shown
the following week.

George Schwartz has opened the new
Strand Theatre in Warren. Lon Vail, man-
ager of the Lyric Theatre, the opposition
house, sent Mr. Schwartz a letter, extending
his best wishes to him for success at the
Strand.

The Modern Theatre in Providence ob-
served its sixth anniversary the week of May
12, featuring "The Woman on the Jury."

Manager Mahoney of the Rialto Theatre,
presenting "Not One to Spare" as the fea-
ture for the week of May 12, dedicated his
program to Mother's Week.

Five acts of vaudeville were presented
with "The Hunchback of Notre Dame" at
Fay's Theatre in Providence, the week of
May 12. Prices were not advanced.

New Hampshire

John Ghilain, 27 years old, a war veteran
of Boston, Mass., died of injuries received
when he attempted to save Arthur A. Smet,
projectionist in the Star Theatre in Man-
chester, when fire broke out in the pro-
jection room on May 12. A panic narrowly
was averted.

The operator's assistant also was burned.
Damage to the theatre was confined mostly
to the booth.-

Prints in All Exchanges — Now Playing

ETTYCOMPSON
MIAMI

iAn Alw CrcslandfircducUcn

^reduced hij Gilford Cinema Corp.

for H0DKINS0N RELEASE

Season 1924-1925 Thirty first-Run Pictures

544 MOVING PICTURE WORLD June 7. 1924

"How to Educate a Wife," a Warner Brothers' Classic from Elinor Glyn's pen, features Marie Prevost, Monte Blue and many other stars.

New Britain, Conn., Decides
Against Bigger License Fees

License fees for all amusements in New
Britain, except established theatres, were
due to be increased, according to recom-
mendations of members of the city license
commission. At a meeting of the commis-
sion. Carlyle G. Barrett, manager of the
Palace Theatre and who represented exhibi-
tors, asserted that the Lyceum, Palace and
Capitol theatres were paying a license fee
of $125 yearly besides a government tax of
$200. Mr. Barrett emphasized the fact that
during the present season business has been
bad and he said that he could not recall a
worse season. The Lyceum, Palace, Capi-
tol as well as the Scenic theatres suffered a
loss of approximately $18,000 as a result of
the smallpox scare, he said.

Manager Barrett declared that New Brit-
ain is the worst show town In Connecticut
and that primary reason Is because of «!>••
large percentage of foreign born residents,
90 per rent, of whom do not attend the
theatres. He added that those who do
seek amusement in the city's theatres buy
the lower priced seats. Merlden, a city
smaller than New Britain, is a better show
town than New Britain, he said, and the
license fee there is $75 annually*. The three
theatres there are prospering, Mr. Barrett
asserted. They are the Community, Life and
Poll's. There are three theatres in Bristol
and this also is a better show town than
New Britain, the manager stated. Here the
license fee Is $75.

He said that in Waterbury the annual
license fee is $50 for theatres of 800 seats
and less; $75 for those with between 800 and
1,000 seats and $100 for houses with more
than 1,000 seats. The fees in Hartford range
from $150 to $200 a year, according to the
seating capacity.

The Lyceum, Capitol and Palace theatres
have employes representing 37 New Britain
families, John S. Contaras, one of the own-
ers, told the license commission. He asserted

this fact was worth considering. He said
there would be justification in advancing ad-
mission prices if the license fees were in-
creased.

That the theatre men were paying a large
enough fee was the opinion of the commis-
sioners and they voted to recommend that
no change be made in them. Substantial in-
creases have been made in the license fees
for circuses, carnivals and the like.

William J. (Bill) Cotter, who was man-
ager of Poli's Theatre in Meriden for the
last year and a half, was the recipient of
a purse of gold from his employes upon
his departure from Meriden, under orders to
report to the Poll main office in New
Haven. The presentation of the gift was
made to Mr. Cotter by Henry T. King, mayor
of Meriden, in behalf of members of the house
staff. Mr. Cotter Is to be transferred to an-
other field for Mr. Poli. Previous to going
to Meriden "Bill" Cotter was general man-
ager of the Goldstein Brothers Amusement
Company of Springfield, Mass., and he had
managed houses for the concern in Utica,
X. Y., Holyoke, Pittsfiehl and Springfield.
.Mass. L. R. Barhydt, formerly of Lowell,
Mass., has been named successor to Mr. Cot-
ter in Meriden. The best wishes of a host
of friends, theatrical and otherwise, will be
extended to "Bill." We knew him in the days
when he just got through with a little job
for Uncle Sam over on the other side of the
"big pond."

Manager Clancy of Poli's Capitol Theatre
in Hartford will star his orchestra again.
The week of May 25 Bill Jones will take his
pit aggregation upon the Capitol stage and
present an especially prepared program of
the season's most popular song hits sur-
rounded by a scenic production of excep-
tional beauty.

S, Z. Poli, head of the circuit that bears

his name, has purchased the property at
Merwin Beach known at the Sound View
Hotel. After improving the building he ex-
pects to connect it with the Merwin Inn.
which he has owned for several years.

Carlyle G. Barrett, manager of the Palace
Theatre in New Britain, and Peter Perakos
attended the annual banquet of the V. M
P. A. at the Plaza In New York.

Work, long delayed on the construction
of the new theatre by the Capitol Theatre
Construction Corporation in Williamantlc.
soon will be started. A good part of the
steel pillars for the building have arrived
and the shipment of brick is due soon. Holes
have been drilled for bolts In the stone pier
foundations for the steel pillars.

Maine

Abraham Goodside, owner of the Strand
and Empire theatres in Portland and the
Capitol and Bijou in Springfield, Mass., has
taken a lease on the Jefferson Theatre in
Portland, the only legitimate house in the
city. It last was operated as a unit in the
Gray circuit of New England Paramount
theatres. Mr. Goodside is expected to trans-
fer the Empire programs to the Jefferson
as a result of planning to make extensive
alterations to the Empire. Announcement,
however, has been made that a dramatic
stock company will be in the Jefferson this
summer. The house is owned by the Catholic
diocese of Portland.

The new arcade of the Chapman building
and entrance to the B. F. Keith Theatre In
Portland will be completed early in July
and Manager Clifford Hamilton of Keith's is
not sad because of this fact. The new ar-
cade leading to the theatre is to be a beau-
tiful entry-way, with rows of stores on each
side of the arcade.

The scarlet fever epidemic having abated
somewhat, picture shows have been resumed
in Limerick.

Manager William E. Reeves of the Strand
Theatre in Portland presented the Strand
Amateur Symphony Orchestra of more than
50 musicians as an added feature to the film
programs the week of May 11.

Abraham Goodside, who recently took over
the Jefferson Theatre in Portland, has been
granted a city license for the house.

The Elm Theatre in Portland has aban-
doned its exclusive picture policy and on
May 19 began a spring and summer policy

of tabloid musical comedies and pictures.

Portland exhibitors will feel the effects
of the latest ruling by the city manager,
which is that the ordinance forbidding the
distribution of handbills must be enforced.
It is provided that a violator found guilty
ma\ be fined $20.

June 7, 1924

MOVING PICTURE WORLD

547

Lubliner & Trinz Announce
Change in Theatre Location

The new Lubliner & Trinz theatre that
is to be built on the West Side will be lo-
cated at the southeast corner of Mason and
Madison street instead of Mayfield street
and Madison, as previously announced in
the newspapers. The purchase is due in
part to the taboo by Oak Park on Sunday
movies, as the firm already has a site on
Wisconsin avenue that would have served
the Oak Park movie fans.

The police were enjoined from interfering
with the run of "Cytherea" at the Chicago
Theatre last week, as the board of censors
were opposed to the picture, according to the
report from the city hall, and had instructed
the police to prevent the showing of the
fllni. Circuit Judge Hugo M. Friend viewed
the picture and granted the injunction pre-
venting any interference with the picture.

The Crystal Theatre at Kilbourn opened
last week under the management of V. M.
Reynolds. It will show pictures exclusively.

C. W. Locke, manager of the Alamo The-
atre at New London, has taken over the
management of the Victory at Fairfield,
Iowa, and will handle the booking of both
houses from the New London office.

Charley Paiste, well known along Film
Row, has taken over the management of
the Grand Theatre at Perry.

Fred H. Brooks has bought the Amuzu
Theatre at Dows, Iowa.

Baseball fever has caught both the film
men and exhibitors and there may be some
tough games played between the boys be-
fore the summer Is over. There are five
teams in the Exchange League and as yet
the number the exhibitors have is unknown.

When a theatre manager wins an auto-
mobile for the price of a dollar ticket he
sure is in luck. That is what our friend,
Walter Spoor of the Princess Theatre at
Waukegan, 111., did and now he is driving
a swell sedan around.

John P. Downey, who has been connected
with F. B. O. for some time, now is assistant
to Floyd Brockell, manager of the newly
formed Balaban and Katz Midwest combi-
nation. He will assist in the booking of
pictures.

The Pershing Theatre at DuQuoin, 111.,
closed last week for the summer and will
reopen about August, it is reported. The
Bijou at CarrolJton, 111., also closed for
the summer.

The new Washington Square Theatre in
Chicago will open about the middle of June.
Managers Pinkieman and Cory have en-
gaged Ned Picerno, formerly with Ascher's
Palace Theatre at Peoria, as musical direc-
tor. Harold Gulbranson will have charge of
the organ recitals.

The 900-seat Temple Theatre building on
North Clark street, four stores and ten flats
have been sold by Mrs. Ben Stone to Alex-
ander Bloch for $145,000, subject to $80,000.
The Gumbiner management of the house will
continue, as they have a long term lease on
the theatre.

James Arnette has taken over the man-
agement of the Washington Theatre at
Belleville, 111.

The Avon Theatre at Decatur, 111., will be
closed for a time while improvements cost-
ing $35,000 are made.

Tom Norman, well known along Film Row,
has been made manager of the LaSalle The-
atre at LaSalle, 111.

The Olympic Theatre at Randolph and
Clark street has been closed for the summer,
as the picture venture at the house did not
prove successful.

Orchestra Hall on Michigan boulevard
opens this week under Lubliner and Trinz
management and will show the premiere
here of "Dorothy Vernon of Haddon Hall."
This is the only house on the boulevard
showing pictures this summer.

George White, manager of the Grand The-
atre at Muscatine, Iowa, has closed his house
for the summer and will reopen about Sep-
tember 1.

The Cozy Theatre at Sidney, 111., has been
opened under the management of Lester L.
Forney.

The management of the Madison Theatre
at Peoria, 111., plans a series of novelties
and presentations and has engaged Milo De-
Haven to supervise the new department.

Lou Goldberg, formerly of the Harper The-
atre, has leased the new picture theatre go-
ing up at Jeffrey and 71st street from James
A. Carroll of the Hyde Park bank. It Is
hoped to have the house open for early fall
business.

Toledo

Moving picture conditions in Toledo and
northwestern Ohio for the past six weeks
have been very poor, in fact, the worst in
years. Only two houses in Toledo, the
Rivoli and the Princess, have made any
money consistently since the first of the
year. These two houses are sure-fire win-
ners, piling up profits each week, while the
other picture houses strike a good week
only only in a while.

So bad is the condition in Toledo that the
Alhambra Theatre, once the prettiest and
leading house in the city, was obliged to
close on May 21 through lack of patronage.
The company's directors, realizing that the
house had been losing money for a long
time, allowed lease to expire on June 1. The
building will be torn down immediately and
remodeled into a ladies department store.

Two reasons are mainly responsible for
Toledo's poor showing. First, 16,800 men
were thrown out of employment here last
week alone, and this, together with the fact
that the street car fare was recently raised
to 8 cents, are given as the main reasons by
the exhibitors for their present loss of busi-
ness.

Manager Faigley of the Rivoli Theatre has
been successfully showing Harold Lloyd in
"Girl Shy" the past two weeks.

STRAIGHT FROM THE SHOULDER
REPORTS,
THOSE INVALUABLE AIDS,
BEGIN ON PAGE 550
DON'T MISS 'EM.

"Up and At 'Em" is a Dippy-Do-Dads One
Reel Comedy Produced by Had Roach for
Rathe Release.

Cincinnati

Suit for $250 and costs- has been filed in
federal court here against William Gordon,
owner of the Gordon Theatre, Middletown,
Ohio, the action being instituted by the
American Society of Authors, Composers and
Publishers, in the name of Irving Berlin, Inc.,
as the complainant.

I. Libson, who controls all of the first-run
down town theatres here, has just returned
from a two weeks' visit with his family at
Atlantic City.

Superintendent Cliff Boyd of the Lyric
Theatre is happy over the installation of a
new organ in his house. A special musical
program was put on by Sidney Crispin and
Dorothy Ray, the Lyric organist.

The Winchester Music Co., at Winchester,
Ky., will erect a new house at an estimated
cost of $50,000.

Fire which originated in the K. of P. build-
ing at Oxford, Ohio, damaged the Criterion
Theatre to the extent of several hundred
dollars, causing the house to close in-
definitely. It will probably not reopen until
fall.

Kentucky

The South Covington Amusement Co., Cov-
ington, Ky., capital $1,000, was recently char-
tered by William F. Bankamper, Walter L.
Hurley and A. J. Dehlinger.

C. N. Koch, of the Rex Theatre and Ameri-
can Moving Picture Studio, Louisville, was
one of a hundred or more boosters of the
Louisville Board of Trade who spent the
week touring the state on a special train in
the interest of trade extension.

Prints in All Exchanges — Now Playing
4LBEUTl.CR£y presents

NS VAMW Sf IF

hIS FIRST F/VE ££r3L COMEO)/

(courtesy E.W'HA/MMONS)

HODKINSON RELEASE

548

MOVING PICTURE WORLD

June 7, 1924

Scene* from Pathe's "Yukon Jake," a two reel comedy produced by Mack Sennett, starring Ben Turpin

St. Louis Woman Exhibitor

Fights to Retain Theatre

St. Louis filmdom is watching with inter-
est the struggle of Miss Annie L. Ketchum,
school teacher proprietor of the Plaza The-
atre, Clara and Etzel avenues, St. Louis, for
possession of that show house which she
has operated for many years and through
her application of school room methods to
picture presentation has made a success of
where several men failed. The house now is
involved in litigation between Miss Ketchum
and H. Worthington Eddy, owner of the the-
atre building. Eddy for the time being has
the upper hand, as on Saturday evening a
deputy constable placed a padlock on the
doors. The writ was granted at the request
of the Eddy Realty and Investment Com-
pany, a holding company for Eddy's inter-
ests. Eddy alleges that there is due him
$4,000 for five months' rent.

Miss Ketchum, who also owns the Aubert
Theatre and Airdome, Aubert and Easton
avenues, and the Chippewa Theatre, Broad-
way near Chippewa street, denies that she
is legally Indebted to Eddy for the rent. She
has been operating the Plaza for five years,
taking charge of it after four men had failed
to make the theatre a go. In that time, she
■aid. In discussing her difficulties, she has
had four leases from the Eddy Realty and
Investment Company. Her last lease expired
about a year ago and she began negotiations
with Eddy for a renewal on a ten-year basis,
agreeing to pay Increased rent and putting
up *50© earnest money.

Every month, Miss Ketchum says, she has
offered Eddy the rent but he has refused to
take it and has demanded possession of the
show house. That is the basis for his claim
that there is due him $4,000 for rent.

Miss Ketchum filed an injunction suit to
restrain Eddy from ousting her from the the-
atre, but she lost that suit when it developed
that her lease had not been signed by Eddy.
Then he went to the Justice court and ob-
tained the write of attachment on which the

constable took charge. However, she still
has a suit pending in the circuit court to
compel him to grant her a ten-year lease on
the theatre building.

Miss Ketchum, who is teacher of the kin-
dergarten of the Blair Public School, devotes
the afternoon and evening to supervising her
amusement places. She was prompted by
the necessity of supporting her 83-year-old
mother and invalid sister to enter the pic-
ture business. Her sister suffered an injury
to her spine in a fall nine years ago and
has been bedridden ever since. Through the
success of the Plaza she has been able to
support her mother and sister and accumu-
late enough money to purchase the Aubert
and Chippewa as well.

She has built up a community spirit about
the Plaza and her other theatres, and for
that reason it will be difficult for another
exhibitor to take charge of the Plaza if Miss
Ketchum is permanently dispossessed.

Voters of Sterling, 111., on June 3 will de-
cide the question of whether the town shal.
enjoy Sunday shows. Recently 1,800 resi-
dents of Sterling signed petitions asking the
City Council to license Sunday movies, and
specified that unless the councilmen saw fit
to pass the necessary ordinances the matter
should be presented at the next election. By
a vote of three to two the aldermen chose
the latter course.

A. B. Cantwell now is the sole proprietor
of the Cantwell Theatre, Bucklin, Mo., hav-
ing purchased the interest of his partner,
E. D. Wiggins.

P. B. Russell is the new owner of Yale
Theatre, Shelbyville, 111., while James Colliers
is operating the Rex Theatre, Lllbourne, Mo.

Houses closing for the summer include:
Holmes Opera House, Nokomis, 111.; Colonial
Theatre, Gorin, Mo.; Noble Theatre, Prince-
ton, Ind.; Pastime, Blue Mound, 111.; Star,
Sims, 111.; Star, Trenton, Tenn.; Rainbow

Ruasellvllle, Ark.; Princess, Success. Ark., and
Kwart, Greenup, 111.

R. F. Burkhead has opened his New Royal
Theatre, Jackson, Tenn., and Is using P. B. O.

features six days a week.

Joe Mogler, Oscar Lehr and Hector M. E.
I'asmezoglu constitute the new exhibitor
representatives on the St. I»uis Film Board
of Trade arbitration board. They were se-
lected by the recent convention of the ex-
hibitors of Southern Illinois and Eastern
Missouri.

Tom \oung of Dyersburg, Tenn., stopped
off en route to the Boston convention. Tom
mid other Tennessee exhibitors are alarmed
over the danger of n 10 per cent, state tax
on admissions. It l*oks like the bill is also
certain to pass nnd if It does It will mean
the death knell of many picture shows
throughout the state.

Out-of-town exhibitors seen along Picture
Row during the week included: Prank E.
Leitz, Strand, Mascoutah, 111.; Tom Reed, Du-
quoin; Gus Kerasotas. Springfield, and Bob
Cluster, Johnson City. 111.

Johnny Weigler, manager of the Hippo-
drome and Grand theatres in Alton, 111., was
seen along Picture Row during the week.

Allen Carter, manager of the Liberty The-
atre, Terre Haute, Ind., was a visitor to the
local Hodkinson office.

W. Simmons is opening a new theatre in
Hollow Rock Junction, Tenn., the first movie
palace the town has ever boasted. It will
seat 250. He wsa in town arranging for
equipment and pictures.

Nebraska

Mr. and Mrs. B. B. Holdrege of the Zenith
Theatre at Shanandoah, la., visietd Omaha
recently.

C. B. Marks, Rex Theatre. Albion, Neb.,
was an Omaha visitor last week.

C. C. Bingaman has sold the Mllo Opera
House at Milo, Iowa, to Ray Steele.

H. B. Gray has sold the Electric Theatre
at Clear Lake, Iowa, to Mr. Zollars.

B. C. Taylor has sold the Pastime Theatre

at Dayton, Iowa, to Elmer Swanstrom.

The Orpheum Theatre at Fort Madison,
Iowa, has been sold to H. F. Crinklaw.

M. C. Freed. Pender, Neb., has installed
100 new chairs in his theatre there.

H. H. Carmlchael has sold the Amuzu The-
atre at Dows City, Iowa, to Mr. Brooks.

Prints in All Exchanges — Now Playing

*%Hoosier
Schoolmaster

featuring tttUUy HULL
and JANE THOMAS"
2^ WHITMAN btNHETT production,

HODKINSON RELEASE

Tune 7, 1924

MOVING PICTURE WORLD

549

Paramount and Keith's to

Run Atlanta House Jointly

With the announcement that Louis Cohen,
of the real estate department of Famous
Players, had gone to New York City for final
conferences with the B. F. Keith interests,
plans which were originated several months
ago for a mammoth new theatre in Atlanta
seem due to be consummated within the very
near future, and a modern house seating
more than 3,000 provided for regular big
time vaudeville and pictures.

The proposed site is on Peachtree street.
The new theatre will have twelve stories,
the upper floors being utilized as guest
rooms as a part of the new Henry Grady
Hotel. Entrance to the theatre will be
through a long arcade leading through
the lobby of the hotel. It will be
owned and operated jointly by the Famous
Players theatre department and the B. F.
Keith interests.

F. B. Williamson, owner of the Grand The-
atre at Winter Haven and the Avalon at
Avon Park, Pla., broke ground last week for
a large new house at Winter Haven to cost
$75,000, which will be second to none In the
state in appointments and will seat 1,000, all
on one floor. It will be on the opposite side
of town from the Grand.

Verdict has flnnlly been rendered In favor
of the plaintiffs In a suit which hns been
pending for two years In the courts of South
Carolina brought by the American Society of
Authors, Composers and Publishers against
Albert Sotllle and the Pastime Amusement
Company for alleged infringement of copy-
right, the defendant being taxed with a fine
of «2!tO, an additional $10» for the plaintiffs
attorneys' fees and all costs of court. The
suit was brought charging infringement from
the playing of a chorus from the Wltmark
publication, "Kiss Me Again," by the orgnn-
ist of the Pastime Theatre of Charleston, S.
C. The defendant claimed innocence on the
ground that only n small portion of the
chorus was played and that not from a print-
ed copy but merely "by ear." The defense
also contended that the organist was an In-
dependent contractor, over whose actions,
while playing, the defendant had no control.
It was further contended that there had been
no performance for profit, since nothing was
charged patrons of the theatre for hearing
the music.

The large Temple Theatre in Birmingham,
Ala., was opened last week under the man-
agement of Messrs. R. G. Allen and Joe Steed,
attended by an audience of more than 2,500
of Birmingham's leading people, as well as
many exhibitor and exchnage friends of the
operators. Mr. Allen is one of the South's
best known showmen, having for many years
operated the Superba Theatre at Raleigh, N.
C. Mr. Steed for a number of years has op-
erated theatres in Ensley and Fairfax, Ala.
The Temple is Birmingham's largest house,
having been built by the Masonic fraternity
more than a year ago but never before op-
erated regularly.

Sol Sugnrman, well-known exhibitor of
Montgomery, Ala., owner of the Grand and
Pekin theatres, died suddenly of heart trouble
last week. Mr. Sugarman Is well known
throughout the entire South and his body
was taken to his former home, Syracase,
N. Y.

Howard Waugh, who manages Loew's Pal-
ace, Memphis, Tenn., is a veteran showman
of varied experience. Starting as an usher
in Celoron Park, New York, for Jules Del-
mar, he later joined a circus with which he
trouped for six years, later managing shows
in several New York State towns.

The Strand Theatre, Greensboro, N. C, has
been taken over by S. S. Stevenson as an ad-
dition to his rapidly growing chain of 10-
cent theatres in the Carolinas. It has been
rechristened "Everybody's Theatre."

lobby of the theatre when he sustained a
broken kneecap and a broken wrist. He will
be confined to the hospital for three months
or more.

H. M. French, well-known Carolina theatre
manager, has leased the old Anderson, S. C,
Opera House for a period of twenty years.
He now operates the Garden theatres at An-
derson. Bennettsville and Rockingham, and
the Star at Rockingham. The respective
managers are C. L. Henry, J. C. Wells, Mrs.
E. C. Huggins and E. A. Bailey.

Bill Kalisha, well-known showman, former-
ly of the Rialto Theatre, has been named
manager of the Atlanta Theatre, Atlanta.

Lewis Wener, formerly shipping clerk In
the Jacksonville F. B. O. exchange, has se-
cured a theatre in Cornwall, Ontario, Can.

Georgia's youngest exhibitor is Ike Kam-
inkovitz, who runs the Star Theatre, Sylva-
nia, Ga., three nights a week, as well as at-
tending high school regularly. He is just 14.

A. R. Ninninger, formerly salesman for
Progress Pictures, has taken over the man-
agement of the J. W. Phillips theatres in
Ocala, Fla.

John B. Snider of the Grand Theatre, Bes-
semer City, Ala., has been elected president
of the Bessemer City Chamber of Commerce.

J. W. Wallace has opened a theatre In Stan-
ley Creek, N. C.

Canada

E. F. Albee of New York, head of the B.
F. Keith interests, visited Ottawa, Ontario, a
tew days ago to examine the local develop-
ments in connection with the establishment
of the chain of houses under the auspices of
the new B. F. Keith Company of Canada,
Ltd., headquarters, Montreal. Mr. Albee
conferred with J. M. Franklin, proprietor of
the Franklin Theatre, Ottawa, who is a di-
rector of the new Keith Canadian company,
and others in the Canadian capital.

Following the visit, announcement was
made that an offer had been made for Loew's
Ottawa Theatre and a special meeting of di-
rectors of Loew's Ottawa Theatres, Ltd., was
called by President E. R. Fisher to consider
the offer. After this meeting had been held,
announcement was made that a statement
would not be forthcoming until some days
later because of the necessity of communi-
cating with New York City in the matter.

The Loew Theatre in Ottawa seats 2,600
and is one of the most attractive theatres in
Eastern Canada. The manager, Capt. F. W.
Goodale, has intimated that he has no state-
ment to make regarding local developments.

Scene from "The Fortieth Door," Pathe
serial, directed by George B. Seitz.

Capt. Goodale has become highly popular,
personally, throughout the city and has al-
ways been considered exceptionally capable
in the management of the theatre. Joe
Franklin has performed wonders in re-estab-
lishing the Franklin Theatre as an amuse-
ment center of Ottawa, this having been the
Family Theatre until last September when
it was taken over by Mr. Franklin, who re-
moved from Halifax, N. S.

A recent arrival in Toronto, Ontario, is
Miss Nina Kortsman, a former exhibitor of
South Africa, who hns returned to Toronto
on an extended visit to her people in Canada.
Miss Kortsman hns been presenting picture
attractions in various cities and towns of
the Union of South Africa for three and a
half years. She was born in Hamilton, On-
tario, and graduated as a dentist from the
University of Toronto. When she went to
South Africa, however, she entered the pic-
ture theatre business and has made quite a
success of the venture there.

After playing the Royal Alexandra Thea-
tre, Toronto, as a road show for two weeks,
"The White Sister" is having its second To-
ronto run at the Hippodrome Theatre, which
is the home theatre of the Famous Players
Canadian chain, Clarence Robson being the
manager. The film has concluded a two
weeks' engagement at the Capitol, Montreal,
where Manager Harry Dahn played it at
prices ranging up to $1. This feature next
played Loew's Theatre, Ottawa, .during the
week of May 26 at $1 top prices twice daily,
all seats being reserved by Manager F. W.
Goodale. No vaudeville was presented at
the Ottawa Loew house during the week.

Prints in All Exchanges — Now Playing

Glenn vx
Hunter

Oilm Guild

Clara Dow
Osgood Perkins

Monty Salmon, floor manager of the How-
ard, Atlanta, is recovering from a fall In the

STRAIGHTf ram €e SHOULDER REPORB

ADepafTment for. The Information of exhibitors

EDITED BY A. VAN BUREN POWELL

Associated Exhibitor

COURTSHIP OP MILKS STANDISH. (»

reels). Star, Charles Ray. People do not
want this sort of picture. Ray does nothing:
but pose and a poor job at that. Buy It at
comedy price. Moral tone good. Not suit-
able for Sunday nor any other time. Had
poor attendance. Draw general class In
town ot 7,000. Admission 10-30. R. J. Mc-
Lean, Palace Theatre (215 seats), Washing-
ton Court House, Ohio.

F. B. O.

BELOVED VAGABOND. (6,217 feet). Star,
Carlyle Blackwell. Fair picture. No busi-
ness. Star is a has been and too Important.
His old trouble he wants to star, direct, and
be the whole show. Plays to the camera.
Moral tone fair. Had fair attendance. J. J.
Spandau, Family Theatre, Bradock, Pennsyl-
vania.

DAYTIME WIVES. (6,651 feet). Star cast.
Boys! I have been In the picture show busi-
ness one half dozen years and this picture
suited me better than any I have ever played
before. Lots of my very best patrons said
it was the best picture they had even seen.
If you like good looking female folks In
good clothes see this one. Walter Odom,
Dixie Theatre, Durant, Mississippi.

DIVORCE. (5,900 feet). Star, Jane Novak.
Miss Novak is a clean sweet player. Wonder-
ful in this role. Story too monotonous and
obvious to hold interest and too long. Audi-
ence indifferent. Moral tone fine and it Is
fine for Sunday showing. Had good at-
tendance. Draw farming class in town of
600. Admission 15-25. C. C. Klutts, Glades
Theatre (200 seats), Moore Haven, Florida.

GALLOPING GALLAGHER. (4,700 feet).
Star, Fred Thompson. A very good picture.
Fred Thompson is a comer in this locality.
Well liked and draws fine. Draw middle and
lower class in city of 50,000. Admission fif-
teen cents. J. H. Snyder, Scenic Theatre,
York, Pennsylvania.

HUMAN WRECKAGE. (7.315 feet). Star,
Mrs. Wallace Reid. Do not hesitate to book
this and boost it. Well worth running in
any theatre. Held up well in face of re-
vival. Can hardly fail to please any class
of patronage. Moral tone good and It Is
suitable for Sunday. Draw general class in
town of 2,500. Admission varies. J. F. White,
Jr.. Capitol Theatre (300 seats), Asheboro,
North Carolina.

LIGHTS OUT. (6,938 feet). Star cast. An
excellent picture but on account of Holy
Week did vot draw so good. Draw middle
and lower class in city of 50,000. Admission
fifteen cents. J. H. Snyder, Scenic Theatre,
York. Pennsylvania.

These dependable tips come from ex-
hibitors who tell the truth about pic-
tures to help you book your program
intelligently. "It is my utmost desire to
serve my fellow man," is their motto.

Use the tips; follow the advice of ex-
hibitors who agree with your experience
on pictures you both have run.

Send tips to help others. This is your
department, run for you and maintained
by your good-will.

A monthly Index of reports appears
in the last issue of each month, cumula-
tive from January to June and from
July to December.

MAN'S MAN. Star, J. Warren Kerrigan. Re-
vival. Well liked but audience sensed it
was old and not up to present day stand-
ards. Moral tone good but it is not suit-
able for Sunday. Had good attendance. Draw
farming class in town of 600. Admission 15-
25. C. C. Kluts, Glades Theatre (200 seats),
Moore Haven, Florida.

MINE TO KEEP. (5,761 feet). Star cast.
A fair picture: nothing much to it but will
get by. Suitable for Sunday. Had good at-
tendance. Draw working class in city of
14,000. Admission 10-20. G. M. Bertling,
Favorite Theatre (187 seats). Piqua, Ohio.

SILENT STRANGER. (5 reels). Star, Fred
Thompson. Here is a real western with a
little of everything. Can't go wrong on any
of the Thompson Westerns. Suitable for Sun-
day. Had good attendance. Draw working
class in city of 14,000. Admission 10-20. G.
M. Bertling, Favorite Theatre (187 seats),
Piqua, Ohio.

THELMA. (6,000 feet). Star, Jane Novak.
Very good program picture which pleased
a Sunday night audience. Moral tone good
and it is suitable for Sunday. Had fair
attendance. Draw largely agricultural class
in town of 1,200. Admission 10-25. L M.
Zug, Rialto Theatre (380 seats), Jerome,
Idaho.

WHITE SIN. (6,237 feet). Star, Madge
Bellamy. Very good picture. Good show
in every respect. Everyone liked it very
much. Film Booking are getting stronger.
Moral tone good and it is suitable for Sun-
day. Had very good attendance. J. J. Span-
dau. Family Theatre, Braddock, Pennsyl-
vania.

YANKEE MADNESS. (4,680 feet). Star
cast. Good picture. Lots of action. Well
liked. Fair business. Moral tone good. Had

Prints in All Exchanges — Now Playing

jfrtjant^ashbum

Ihiand
CM- If

DDuk.
BILLIE DOVE

l>nscHtc4 ty Samuel V. Cjrand

fair attendance. J. J. Spandau, Family
Theatre, Braddock. Pennsylvania.

First National

ANNA CHRISTIE. (7.631 feet). Star,
Blanche Sweet. It may have a good repu-
tation as a picture, but failed to please
here. Patrons walked out after seeing three
reels. Moral tone fair but it is not suitable
for Sunday. Had poor attendance. Draw
laboring class In town of 2,145. Admission
10-25. H. D. Wharton, Pastime Theatre,
Warren, Arkansas.

BAD MAN. (6,404 feet). Star, Holbrook
Blinn. No special to this. Will please as a
program picture. Moral tone good and it la
suitable for Sunday. Had fair attendance.
Draw laboring class in town of 2.145. Ad-
mission 10-25. H. D. Wharton, Pastime Thea-
tre (400 seats), Warren, Arkansas.

BAD MAX. (6,404 feet). Star. Holbrook
Blinn. The men said It was great. The ladies
do not rave about it. Fine acting and good
story. Had fair attendance. Draw largely
agricultural class In town of 1,200. Admission
10-25. L M. Zug, Rialto Theatre (380 seats),
Jerome, Idaho

BLACK OXEN. (7,937 feet). Star, Corlnne
Griffith. Not what our people expected. Heard
only adverse criticism. Poor box office on
second night, fair first night. Personally it
lacks plot and continuity. Moral tone okay
and it is suitable for Sunday. Draw general
class in town of 3,300. Admission 25-30.
Krieghbaum Brothers, Char-Bell Theatre (800
seats), Rochester, Indiana.

BLACK OXEN. (7,937 feet). Star, Corlnne
Griffith. Will rank with the best of them.
Very novel in plot perfect cast, but owing
to the unhappy ending many thought they
didn't like it. Personally I consider It one
of the most entertaining subjects of the sea-
son. Big business. Moral tone good. Draw
all classes in town of 3,000. Henry Tucker,
Tucker Theatre (950 seats), Liberal, Kansas.

UKAWS OF THE NORTH. (7,650 feet).
Star, Strongheart (dog). A fair picture, but
too long and draggy. Would have made a
dandy six reeler. And another thing my
patrons didn't like was the film. It was so
dark thai it was almost impossible to get
a good clear picture on the screen. E. D.
Muchow, Hub Theatre), Gaylord, Minne-
sota.

circus DAYS. (6,000 feet). Star, Jackie
Coogan. This caused as much excitement
in our village as a real circus. Where we
normally play to forty youngsters we had
one hundred, and the adult patronage in-
creased also. All seemed to be pleased.
Played "Yankee Spirit," an Educational
comedy, with this, and it is exceptionally
fine. "Circus Days" is a great box-office at-
traction, and contains lots of entertainment.
Moral tone good and it is suitable for Sun-
day. Had good attendance two nights. Draw
rural class in town of 300. Admission 20-30,
specials, 22-39. Charles W. Lewis, L O. O.
F. Theatre (225 seats), Grand Gorge, New
York.

CIRCUS DAYS. (6,000 feet). Star. Jackie
Coogan. Very good Indeed. Pleased one
hundred percent. Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw largely arglrcultural class in town
of 1,200. Admission 10-25. L M. Zug, Rialto
Theatre (380 seats), Jerome, Idaho.

DANGEROUS MAID. (7,337 feet). Star,
Constance Talmadge. I was out of town on
this showing, but they saved up their
squawks till I got back, and I heard a lot
of new epithets. Too bad, evidently Joe
Schenck tried to make a picture and spent
plenty of coin, I generally play "Constance
Talmadge" two days, I was afraid of this
and played It one and I'm sorry I did that.
I barely played to film rental and it costs

June 7, 1924

MOVING PICTURE WORLD

551

plenty to run this theatre, all of which was
a dead loss. Used everything for advertising.
Had good attendance, matinee, nobody at
night. Draw health seekers and tourists.
Dave Seymour, Pontiac Theatre Beautiful,
Saranac Lake, New York.

DANGEROUS MAID,. (7,337 feet). Star,
Constance Talmadge. A real good costume
picture. Moral tone good. Had poor attend-
ance. Draw small town and country class
In town of 1,700. Admission 10-25. J. B. Wal-
lis, Isls Theatre (240 seats), Russell, Kan-
sas.

FLAMING YOUTH. (8,434 feet). Star, Col-
leen Moore. Oh Boys! How Colleen can make
love. Was sure fire for box office and
pleased our audience to a person. Not suit-
able for Sunday. Draw general class in town
of 3,300. Admission, matinee 25, evening 30.
Kreighbaum Brothers, Char-Bell Theatre (800
seats), Rochester, Indiana.

FLOWING GOLD. (8,000 feet). Star cast.
A picture of the Texas Old Fields of the
melodramatic sort. Spectacular scenes well
done, but misses by a small margin being
a really big picture. Average business.
Moral tone good. Had average attendance.
Draw all classes in town of 3,000. Henry
Tucker, Tucker Theatre (950 seats), Liberal
Kansas.

HER TEMPORARY HUSBAND, (6,728
feet). Star cast. This is almost a farce com-
edy and the characters are all well done.
Some of the scenes of the three old men
smack of the Sennett stuff. Makes an in-
teresting picture that seemed to get over
pretty well. Moral tone good and it is suit-
able for Sunday. Ben L. Morris, Temple and
Olympic Theatres, Bellaire, Ohio.

HOTTENTOT. (5,953 feet). Star, Douglas
MacLean. Old but good, played this picture
to poor business on account of bad weather.
Pleased one hundred percent. Doug sure
runs away with the picture. Moral tone
good and it is suitable for Sunday. Had poor
attendance. E. D. Muchow, Hub Theatre,
Gaylord, Minnesota.

MAN OF ACTION. (5 reels). Star, Douglas
MacLean. Good program picture. MacLean
good. Moral tone good and it is suitable for
Sunday. Had good attendance. Draw mixed
class in town of 2,714. L S. Goolsby, Rex
Theatre (480 seats), Brinkley, Arkansas.

MEANEST MAN IN THE WORLD. (6,500).
feet). Star, Bert Lytell. Not much picture. I
expected one like the "Bad Man" but did
not get it. Just a picture and that's all.
Moral tone okay and it is suitable for Sun-
day. Had average attendance. Draw col-
lege class in town of 2,145. Admission 15-25.
R. X. Williams, Jr., Lyric Theatre (250
seats), Oxford, Mississippi.

MEANEST MAN IN THE WORLD* (6,500
feet). Star, Bert Lytell. A fair program pic-
ture that is too high priced. Will please
about fifty percent. Played Sunday and Mon-
day to poor business. Moral tone good and
it is suitable for Sunday. Draw country class
in town of 3,000. Admission 10-25. A. F. Affelt,
Liberty Theatre, St. Louis, Michigan.

PENROD AND SAM. (6,275 feet). Star cast.
One more bad one played and thanks to good-
ness. Maybe we will play them all up some
old day; but I don't know, for when they
start they come in droves it seems to me.
I am sick of such pictures. No action, no
entertainment. Just a first reader class and
worth to me about half what I paid. Walter
Odom, Dixie Theatre, Durant, Mississippi.

PONJOLA. (7 reels). Star cast. A dandy
good picture. Went over good here. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw laboring class in town
of 2,145. Admission 10-25. H. D. Wharton,
Pastime Theatre (400 seats), Warren, Ar-
kansas.

SON OF THE SAHARA. (8 reels). Star,
Claire Windsor. A very good Arabian pic-
ture, but on the sheik order. Their action
and photography very good and the picture
full of pep. William Noble, Empress Thea-
tre, Oklahoma City, Oklahoma.

TORMENT. (6 reels). Star cast. Just as
poor a picture as the title would indicate.
The worst First National has done since
"Trilby." Very preachy, and did not please
even a few. Draw all classes In town of
3,000. Henry Tucker, Tucker Theatre (950
seats), Liberal, Kansas.

Between Ourselves

A get-together place where
toe can talk things over

Several of the more prominent
producers are recognizing the
value of your reports on pictures
by co-operating with reports de-
partments these producers are
providing exhibitors who run
their pictures with cards or blanks
for sending tips on the pictures.

It's perfectly legitimate, fel-
lows. The producers realize that
your tips are mighty well worth
while. Naturally they want to
build up the number of reports
on their product. Send the cards
or blanks just the same as you
send those you get from me.

BUT— SALESMEN!— or who-
ever you are! — don't think you
can get away with something by
sending in four or more of those
cards, mailed in the same town,
carrying the same penciled writ-
ing and yet purporting to come
from different people, different
theatres, different places.

When a producer has confidence
enough in his productions to ask
exhibitors to send opinions on
them, it only damages the cause
for some fly guy to try to slip one
over. From now on I'm going to
turn suspected flim-flam stuff in to
the exhibtor in question on the
report and get the thing traced.
Watch your step! — VAN.

TRILBY. (7,321 feet). Star, Andree La-
fayette. Not the kind of picture that takes
anywhere. Good matinee and poor attend-
ance for the night. Better try and get them
all the first show. Attendance good on ac-
count of holiday. Pass this one up. Moral
tone okay but it is not suitable for any
day. Had fair attendance. Draw college
class in town of 2,145. Admission 15-25.
R. X. Williams, Jr., Lyric Theatre (250
seats). Oxford, Mississippi.

TWENTY ONE. (6,560 feet). Star, Richard
Barthelmess. Very good picture. First Na-
tional's have been sure bets for us and good
pictures, thus far, exception "Thundergate."
Moral tone good and it is suitable for Sun-

day. Had good attendance. Draw general
class in town of 3,300. Admission, matinee 25,
evening 30. Krieghbaum Brothers, Char-Bell
Theatre (800 seats), Rochester, Indiana.

WANDERING DAUGHTERS. (5,471 feet).
Star cast. Good little program picture for
the ladies. Used Sunday and Monday. No
business on Monday. A one day picture. Moral
tone good and it is suitable for Sunday. Had
poor attendance. Draw country class in town
of 3,000. Admission 10-25. A. F. Affelt, Lib-
erty Theatre, St. Louis, Michigan.

WANTERS. (6,871 feet). Star cast. A good
modern day picture which will please the
average audience. Nothing special. Moral
tone good. Had good attendance. Draw
small town and country class in town of
1,700. Admission 10-25. J. B. Wallis, Isis
Theatre (240 seats), Russell. Kansas.

WANTERS. (6,871 feet). Star, May Mc-
Avoy. Very good. With exception of
"Thundergate" all of our First Nationals
have stiuck fire. This picture tells a story
that hits home. Good comedy in spots. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw general class in town
of 3,300. Admission, matinee 25, evening 30.
Krieghbaum Brothers, Char-Bell Theatre (800
seats), Rochester, Indiana.

WANTERS. (6,871 feet). Star, Marie
Prevost. A real good picture. Good comedy
drama, but for some reason did not draw
very well. Think Miss Marie Prevost is ex-
ceptionally good in this picture, but failed
to find little Richard Hedrick in the story,
as the press sheet quoted. Guess they did
the same thing William Fox did when little
Richard was advertised in "The Grail." Had
just fair attendance. Draw all classes from
whites in town of 3,000. W. H. Odom. Pas-
time Theatre (249 seats), Sandervllle,
Georgia.

WHEN A MAN'S A MAN. (6,910 feet). Star
cast. Here is one you sure want to play.
Just let the people know what you have
on and clean up with it. A real special. Ad-
mission 20-35. A. McCarty, Idle Hour Thea-
tre, Mooresville, Indiana.

WITHIN THE LAW. (8,034 feet). Star.
Norma Talmadge. A very good, well done
melodrama from the show and story of the
same name. Holds the interest and is worth
running. Draw general class in city of 15,-
000. Admission 30-40. Ben L Morris, Temple
and Olympic Theatres, Bellaire, Ohio.

WITHIN THE LAW. (8,034 feet). Star,
Norma Talmadge. Must have been good a»
about half of my audience stayed in twice
to see it, but I did not get the second dime
from them. How about the traffic rules of
chaulhing them when they come in, then
tag 'em for the second round. It depends
on the class of audience to tell whether
it is suitable for Sunday. Had fair attend-
ance. Draw all classes In city of 100,000.
Admission ten cents at any time. Art.
Phillips, Cozy Theatre, Tulsa, Oklahoma.

Fox

BIG DAN. (5,934 feet). Star, Charles Jones.
A good program picture showing Jones away
from his usual western roles. The children
appearing in this one are clever and help put
it across. Good boxing. Moral tone good but

Released May 18, 1924 — Now Booking

HARRY CAREY

">J\ HUNT
STROMBER.G-

PRODUCTION

, RIDER

A H00KINS0N RELEASE

MOVING PICTURE WORLD

June 7. 1924

it »» i.'.- »- for 5-.r.c<.; Kid K ood at-
aeaeaaee. I<xi» eeneral class la tm *a°
*.*•*. I tart —1 11 ■ 1S-JS. MriB P Allan.
FIke Theatre '2** seats), Dover. Ohio.

'4.22S feet). Star,
tes ! -*-"-_tl ? r\:

ttase I have ever had Charles Jeaea sad was
Terr plr ssistly rurpriaed Mora] tone fine
aad it Is suitable far Saaday. Had good
attendance. Draw resort class in town of

Ai-.«i -.• :r-:' ; ~ k-.z?
Theatre <tS» seats). Pass Christian. Mlasi-

shsji

F ' IMP FOIR. 4 III ' '

Charles 'Back*' Jsaea Very peer westers
sa action; aad rialtlia of fflm about fear
aad a half reebx Cssi far rougr. necks
only Very soot far oar town. 1 dos t ad-
vise anyone to book It- Joha K. Panora, Wln-
rtei 0>era Hr.iM Winxted. Conrjec'.:c:jt-

CJUIPOSIU BOMASCE. < 2.2*2 feet). Star.
Joha Gilbert. A very pleasing pic-tare of his-
toric California Did aot rail so heavy .
hot pleased all srho easae is. Moral tone
Boo* sad it is oattaMe for Sunday Had
far .tendance. Draw general class la towa
of nlailnlis IS-JtL Edwia P. Allman.

F.*e Theatre <Z W seats*. Dover. Ohio.

cameo ktrbv. 'UH feet*. Star. Joha
SMlbaa L A very tee picture of the Mississippi
River steamboat i&yt w:tb • darkies." aasl
a.: tre z* of that period

Pleased sae hundred percent. Moral toae
fair hat it is aot sattaMe for Saaday Had
fair attendance. Draw general etaaa ta towa
of *.vv* Admission l»-2» Edwin F. Allman.
Pike Theatre '24* seats). Dover. Ohio.

Ma it Pil I I TSI feet). Star.
Hampton. A morbid story. So entertain -
aaeBt value. If yea have to run this, the
leas yon say abewt it the better. Draw
■isBhhnrhBBd daas :n dty of Ad-
sslassoa ls-2*. J. EL Kirk Grand Theatre
fJWi Boats), Omaha.. Nebraska

■LEi'EXTH hoik. (MM feet). Star.
Charles Jones. Very good pictare. Plea anil
aJL Good box office attraction. Jsati is great.
Floaty of actios aad thrills. Moral toae okay
but it is not suitable, for Saaday. Draw-
general class la town of 2,2** .11 ilmlBBSSB
2*-2». Kreighbaum Brothers, Char-Ben
Theatre <td* seats). Roc-heater. Indiana.

aM^CSsBrni BSIS. lUU feet). Star cast.
Bead oU fashioned ssflsdrsm . modernised.
It certa;nly ma-oe a hit here a* our andieaee
ttkes real action Moral toae good bat it
is not sn table for Sunday. Had good at-
X f ad l a re. Draw factory class hi town of
2.***. » dart—joe 11- Zl D. W. Strayer. Mt.
Joy Theatre *Zi* seat*;. Mt Joy. Pennsyl-

— »— (> reels). Star. Joha Gilbert- A
good program pkrtais aad save that will go
where Gilbert has a toOewlna; Mora: tone
seed aad It is S»ttabte for Sunday Had
i-- -: attendance. Draw geaeral daas ia
tows of *.*•*, Admission Eiv.L F AU-

soan, P.ke Theatre <*v<i seat*;. Dover. Ohio.

CIS JTUA. (SA37 feet). Star ess*. A

pleas;ng patlan that is eafJroly
Moral ton* (wed aad It is suitable for
day. Had fair attendance Arthur B.
Peswiek Theatre. Silnn. Mew Jersey.

CVS P*H RIBbI tf tif ala). Star. William
Famom. A good western that brought oat
t*e host sf Bill Pa i s ass's followers here, bat

We Welcome New
Friends

*a the whole the attea
Moral toae good bat it
Suaday. Had only fail
geaeral class ia town of
X3. Bdwta F. Allman,
*eats). Dover. Ohio.

<{ reels). Star. Charles
Joaea. This title draws these, aad
the pictare pleased the majority, hen dis-
ap ps lata assay with the dream staat. ""-f-ft
go where action ia liked. Moral toae good
aad it is suitable far Saaday. Draw geaeral
daas in towa of *M». HdsilsaleB 15-SS. Bd-
wln P Allmaa. Pike Theatre (Me seats).
Dover. Ohio.

LA DIE* TO board, /c.nj feet). Star. Teas
Mix. Very good comedy drama. Xobody eaa
sliasf Toss for faking a vacatioa bat his
follow er§ want bis two gas hair ratstasj
thrillers. Billing misleads Moral tone very
good aad it ia sattaMe for Saaday. Bad
good atteadaace Draw all classes ia towa
of daps. Admission l*-2*. George L» -Sailer -
»' Emprest Theatre 125* seats*. Webb
City. Missouri.

<$.25» feet). Star
Teas Mix. This production is one of the Mix
sssstnrpli 1 1 ■ aad we were forced to ex-
tead its run to asadU the crowds. Step) ea
it bard. Ton got ■ill IhlBi here. Moral
toae fairly good bat it is aot suitable for
Saaday. Had very good attendance. Draw
geaeral class ia towa of •.«*•. Admission
:»-2* Edwin F. Allmaa. Pike Theatre (ted
seats). Dover. Ohio.

■1DIEH OF TOtTTH. (4,71* feet). Star.
John Gilbert. Actios, suspense, good cast,
well done but a rotten prist- Cutout so
oadly we oould scarcely keep track of the
story. Awful Moral toae good and It la
rai table for Saaday. Had poor atteadaace.
I Taw small towa class la towa of 2,5*+ Ad-
mission l*-2*. A L> Middletoa, Grand Thea-
tre seats), DeQaeen, Arkansas.

MAS** MATS, <S.*41 feet). Star. John Gil-
bert. Fairly good attraction. Morbid story
with happy ending. Exceptionally good Psrht
scene between Gilbert aad the vUlian. It la
Preach aaderwotid staaL Mot suitable for
.r jndy. Had poor atteadaace. Draw rural
class ia towa of Set. Admission ls-2*-12. J.
D. Waraoek. Dana Theatre. (SM seats).
Battle Creek, lows.

mile a IIM1K Hoard. Star. Tom Mix
Bease picture. Moral toae okay. Had ca-
pacity irtBadsarr. Draw all rlsasas ia towa
of UM. Admission l»-25. H_ Lloyd, Colonial
Theatre (sod seats*. Post, Texas.

«JO».TK ourru. (t reels). Star. cast. Very
good pictare, a little too loag. Print in
pretty had roadlfk»s. Moral tone good and
it Is sattaMe for Saaday. Had fair attend -
aiice. Draw resort class ia towa of *"*. Ad-
rxjiasion 1S-2S. B D. Taylor. Kozy Thea-.re
Md seats*. Faet Christian. MississippL

Released May 25, 1924— Now Booking

HOLD ^ttXAV -ag^
BREATH r

tf« AL CHfUSTIE FLATUVyJL

MsC ^ Dorothy Devore

A H0DKINS0N RELEASE

SO BOTH KB TO CI TDK HEM. . 7.PM feet).

star cast- One of the poorest of Pox pictures.
Very i.-.tr. The ga- g liked it aad

wii g> Play - - matter r.cw

rotten yon think it is. Mora: toae sot good
acd It ia aot suitable for Sunday. Had fine
Drav i..: -:4^*« e otr of

2S.PM. admission fa-SS. C D Baas, Straad
Theatre (7*d seats). Eastoa Pennsyl-
■ ic:s

SO MOTH Eat TO CCIDE HEM. T.vdC feet).

Star east. Very good Had several to tell
me one of best they ever saw. Moral toae
very good aad It is suitable for Sunday. Had
good attendance. Draw mixed daas in tows
of 2.71*. l» & Goolsby. Bex Theatre '4*d
seats). Brink ley. Arkansas

Wm MOTHER TO SB IDE HER. (7,sd# feet).
Star east- A good, touching, well acted pic-
Some ;ru« :c :ti;;f..? y.^tL

Basssy radlBa. Moral toae okay aad it as
Bastihlu for Saaday. Draw geaeral daas
ia town of 2.2«d. * dm I sal pa 2S-2* Kriegb-
Brother! .ha.--B*.. Theatre "0
seats*. Rochester. Indiana.

SO MOTHER TO OlIOC HER ' ','•(, feet*.
Star east. Mote this oae waa passed hard.
We played it up big as a lesson to all
nth sis aad daughters sad played it two
days to good sized audiences of mostly
is dips Moral tone good aad it la suitable
Had * * itttnla: -. Draw
general daas ia town of »,tfd. Admission
l5-2». Edwia F. AJlman Pike Theatre f**#
»eau>. Dover, Ohio.

f»VkS TlfRET SO. 21*. ■ 4 *7l t-eti Star.
Shirley Mason. A good little program pic-
ture. Everyone seemed pi rased. Moral tea*
good aad it ia suitable for Bunds > Had fair
attendance. Draw resort class ia town of
•*•- Admission li-25. S. L Taylor. Kaxy
Theatre '25* seats). Pass Christian. Miss-
issippi.

ST. ELMO. <* reds). Star. John Gilbert.
An Interesting picture from a standpoint of
love. This one drew mostly ladles aad seesaed
- ----- ■ .--.>: ner cent Morai

toae good and it is suitable for Sunday. Had
Bawd sttradsacs Draw geaeral daas fas towa
of *.*♦*. Admission li-23. Edwin P. Allman.
Pike Theatre (Id* seats*-. Dover, Ohio.

SHEPHERD RISC. <«,»*• feet). Star
case Played this one three days to very
poor business. Those who saw it raved ah sat
it. The nrst costume play we went Oat
osl Play it anyhow whether yon maks
sa«BBy or aot. Invite the ministers. It will
do any bouse a great good Moral tone line
aad it Is suitable for Sundays. Had poor
attendance. Draw all classes in city of «.-
A ----- v Buss Strand

Theatre <7»* seats), Eaeton Pennsy: vania.

•ILEST COMMASD. Star Martna Mans-
field A very beautiful patriotic prod actio*
-it fii.ed •-. draw ce.-t for torn* reason. A
very good na»y story. Moral toae good and
it Is suitable for Sunday. Had small attend-
ance. Draw general daas ia towa of ».**«.
Admission U-Sa. Edwia P. Allmaa. Pike
Theatre < J*e seats). Dover. Ohio.

"OPT BOILED. <-.f>it feet*. Star. Tom
Mix. The best thing Tom Mix ever did
Drew better than average and Mix is not
popular here. A few like this one aad
Tom would he a top notcher. Moral tone tee
and It is suitable tor Sunday Had above
average attendance Draw neighborhood
class ia dty of aVfrvO. A dir. M*on ld-U. M
r Meade. Olive Theatre (dad seats*. St
Joseph. Missouri.

sol TH sea love. (MM feet). Star.
Shirley Mason A fair little program pic-
- .re P~.ea.sed but did not draw My audi-
ence will stand for most anything aad net
kick but box office talk* Moral tone good
and it is suitable for Sunday. Had fair at-
tendance Draw all classes in town of Ltd*.
Admission l*-2'i George L. Sa:ierwnite, Bss-
prea» Theatre 'IS'* seats*. Webb City. Mis-
souri

WOLF MAS. ».1«* feet). Star. Jobs Gil-
bert Did not boost thii one aad am sorry
as It showed up to be one of the beat pic-
tures of the season It is equal to "Whoa
A Man s A Man.' A real red blooded pic-
ture. Boost it Hardly suitable for Saaday.
Had fair attendance. Draw ail classes la
town of Lvvv. Admission lt-2t. George L.
Sailerwblte. Empress Theatre (2*4 seats).
Webb City. Missouri.

June 7, 1924

MOVING PICTURE WORLD

553

WOLF MAN. (5,145 feet). Star, John Gil-
bert. A very good picture of the Gilbert
class. Not so good for the money at this
theatre. Draw middle and lower class in city
of 60,000. Admission fifteen cents. J. H.
Snyder, Scenic Theatre, York, Pennsylvania.

YOSEMITE TRAIL. (4,735 feet). Star, Dus-
tln Farnum. A western drama that pleased
those who came to see it. Moral tone good
and it is suitable for Sunday. Had poor at-
tendance. Draw miners and farmers in town
of 600. Admission 10-28, 10-33. John Rus-
sell, Russell Theatre (260 seats), Mather-
vllle, Illinois.

Goldwyn

BROKEN CHAIN Sj (6,190 feet). Star cast.
Well liked here, for action fans only. The
last two reels makes them get on their feet.
Will not be liked by the more critical.
Moral tone good but it is not suitable for
Sunday. Had fair attendance. Draw factory
class in town of 2,800. D. W. Strayer, Mt. Joy
Theatre (250 seats), Mt. Joy, Pennsylvania.

BROTHERS UNDER THE SKIN. (4,983
feet). Star cast. Just a fair comedy drama.
Had poor attendance. Draw all classes in
town of 2,000. Admission 10-25. Grand Thea-
tre (300 seats), Enfield, North Carolina.

BROTHERS UNDER THE SKIN. (4,983
feet). Star cast. A fair program picture, not
a special but will please the average audi-
ence. Print in good condition. Moral tone
okay and it is suitable for Sunday. Had good
attendance. Draw all classes in town of 1,-
800. Admission 15-20, 15-25. Miss Zelma
Campbell, Colonial Theatre (450 seats), Moul-
ton, Iowa,

DAY OP FAITH. (6,677 feet). Star capt.
This picture full of hokum, did not please.
Doubt if it will go over anywhere. Day off
or you will be sorry. Dong and drags. It is
very tiresome. Could have been made in one
reel. Moral tone fair but it is not suitable
lor Sunday. Had fair attendance. Draw best
class in the world, veterans of the World
War. Adolph Schutz, Fort Bayard Theatre
(300 seats), Fort Bayard, New Mexico.

ENEMIES OF WOMEN. (10,901 feet). Star,
Lionel Barrymore. One of the best we have
ever shown, everyone well pleased at ad-
vanced admission, only complaints were it
being too long. Moral tone fair and it is
suitable for Sunday. Had good attendance.
Draw miners and farmers in town of 600.
Admission 10-28, 10-33. John Russell, Rus-
sell Theatre (250 seats), Matherville, Illinois.

ETERNAL THREE. (6,845 feet). Star cast.
Boys this flopped the second night so you
can judge on the picture. Goldwyn's are
altogether overrated in rental which are not
worth It. Not suitable for Sunday. Had poor
attendance. Draw mixed class in town of
3,000. Admission 10-20-30. Charles Martin,
Family Theatre, Mt. Morris, New York.

GOLDEN DREAMS,. (4,618 feet). Star
cast. They simply ate it up and wanted
more. Moral tone good and it possibly may
be suitable for Sunday. Had good attend-
ance. Draw farming class in town of 600.
Admission 15-25. C. C. Klutts, Glades Thea-
tre (200 seats), Moore Haven, Florida.

GREAT WHITE WAY. (10,000 feet). Star.
Anita Stewart. A very interesting picture
which created favorable comment from the
audience. Dots of advertising for Hearst's
newspaper writers and cartoonists. Keep
that in mind when you buy it. Draw neigh-
borhood class in city of 200,000. Admission
10-20. J. E. Kirk, Grand Theatre (500 seats),
Omaha, Nebraska.

GREEN GODDESS. (9,100 feet). Star,
George Arliss. Good picture. Acting of Mr.
Arliss great. Wonderful sets. Pleased about
seventy-five per cent. Direction good. Pho-
tography good. Ought to please anywhere.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw best class
in the world, veterans of the World War.
Admission 10-30. Adolph Schutz, Fort Bay-
ard Theatre (300 seats), Fort Bayard, New
Mexico.

GREEN GODDESSv (9,100 feet). Star,
George Arliss. Didn't strike fire. Too dry
for small towns. Moral tone okay but it Is
not suitable for Sunday. Draw general
class in town of 3,300. Admission, matinee
25, evening 30. Krieghbaum Brothers, Char-
Bell Theatre (800 seats), Rochester, Indiana.

This Is YOUR
Department

GREEN GODDESS. (9,100 feet). Star,
George Arliss. This feature was sold to us
as a special production and we paid twice
as much for it as we should have. The act-
ing of George Arliss was extraordinary but
was only fit for a serial. Attendance, good
the first night. Draw Pennsylvania Dutch
Reginald Heffrich, Northampton St. Theatre
class in town of 1,401. Admission 10-22.
(224 seats), Bath, Pennsylvania.

LAST MOMENT. (6 reels). Star cast.
Very good and interesting picture. Seemed
to please all. Film in good condition. Moral
tone good and It is suitable for Sunday. Had
fair attendance. Draw resort class in town
of 960. Admission 15-25. S. D. Taylor, Kozy
Theatre (250 seats), Pass Christian, Mis-

LOST AND FOUND. Star, Pauline Stark.
A good South Sea Island picture. Not a spe-
cial but a good program. My price on it
had been cut but was still too high. Story
a bit unreasonable. Moral tone okay and it
is suitable for Sunday. Had average at-
tendnce. Draw college class in town of
2,145. Admission 16-25. R. X. Williams,
Jr., Dyric Theatre (250 seats), Oxford, Mis-
sissippi.

MAN WITH TWO MOTHERS. (4,423 feet).
Star, Cullen Dandis. An ordinary program
picture. Moral toi e okay and it is suitable
tor Sunday. Draw all classes in town of
1,800. Admission 15-20, 15-26. Miss Zelma
Campbell, Colonial Theatre (450 seats),
Moulton, Iowa.

NAME THE MAN. (8 reels). Star cast. Just
a fair picture. Will please about half the
audience, the other half will be sadly dis-
appointed. Do not pay much for this pic-
ture as it will not get you anymore busi-
ness than an average program picture. Had
fair attendance. H. W. Rible, Mayfleld The-
atre, May-field, California.

" RED LIGHTS. (6,841 feet). Star cast. A
picture that will please any audience one
hundred per cent, for the first day and still
better for the second. Suitable for Sunday.
Had extra good attendance. Draw all class-
es in town of 2,000. Admission 10-25. Grand
Theatre (300 seats), Enfield, North Carolina.

SLAVE OF DESIRE. (7 reels). Star cast.
Personally thought this was a fair picture;
did not please, as a whole, my patrons.
While it will appeal to a few, do not con-
sider it a good box office attraction. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw best class in the
world, veterans of the World War. Admis-
sion 10-30. Adolph Schutz, Fort Bayard
Theatre (300 seats). Fort Bayard, New
Mexico.

SOULS FOR SALE. (7,864 feet). Star cast.
Played this picture some time ago to good

business, but only pleased about twenty-five
per cent. Special in price. Only a program
picture. Moral tone fair. Had good attend-
ance. B. D. Muchow, Hub Theatre. Gaylord,
Minnesota.

SOULS FOR SALE. (7,864 feet). Star
cast. I was greatly surprised with this pic-
ture. I had heard so many bad reports on
this one that I ran it only one day when I
had it booked for two. Thought it very
good and so tid my audience. Moral tone
fine and it is suitable for Sunday. Had fair
attendance. Draw mixed class in town of
3,500. Admission 10-26-35. T. D. Barnett,
Finn's Theatre (600 seats), Jewett City,
Connecticut.

THROUGH THE DARK. (7,999 feet). Star,
Colleen Moore. A corking good crook story.
Plenty of thrills, suspense and love interest.
Our patrons like it. Had good week. Has a
splendid moral. Star very popular. Moral
tone excellent and it Is suitable for Sun-
day. Had splendid attendance. Draw high
class in city of 250,000. Admission 10-26-40.
S. Charninsky, Capitol Theatre (1,044 seats).
Dallas, Texas.

THROUGH THE DARK. (7,999 feet). Star
cast. Corking good picture. Best for Satur-
day audience. Had good attendance. Draw
family class in city of 17,000. J. M. Blanch-
ard, Strand Theatre, Sunbury, Pennsylvania,

UNDER THE RED ROBE. (12,000 feet).
Star, Robert B. Mantell. This picture Is
truly a masterpiece and will undoubtedly gro
down as one of the big productions In mo-
tion picture history. Exploit this one and
you will reap a good profit. Mantell as
Cardinal Richelieu makes a crafty cardinal.
His screen characterization is equal If not
surpassing to that of his stage characteriza-
tion. Do not pay too high for It, as it is not
a successor of "Knighthood." Had good at-
tendance. Admission 20-40. H. W. Rible,
Mayfield Theatre, Mayfield, California.

UNDER THE RED ROBE. (12 reels). Star
cast. Costume picture that will go down
as one of the best. Dong and tiresome In-
troduction, but action moves rapidly when
started. Picture belongs to John Charles
Thomas. Moral tone good and it is suitable
for Sunday. Had very good attendance. Guy
D VanDebergh, Victoria Theatre, Dos
Angeles, California.

UNSEEING EYES. (8,500 feet). Star,
Dionel Barrymore. A very good picture.
People commented heavy on it. Excellent
print. Suitable for Sunday. Draw fair class
in town of 2,000. W. H. Rible, Mayfleld Thea-
tre (250 seats), Mayfield, Calfiornia.

UNSEEING EYES. (8,600 feet). Star,
Dionel Barrymore. Good snow picture that
contains some wonderful shots of snow
scenes. Dots of action. Only flaw that I
could find on this is the close-ups of Miss
Owen which ought to have been eliminated.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw best class
in the world, veterans of the World War.
Admission 10-30. Adolph Schutz, Fort Bay-
ard Theatre (300 seats), Fort Bayard, New
Mexico.

National Release Date, June 15,
1924— Now Booking

554

MOVING PICTURE WORLD

June 7, 1924

Hodkinson

CRITICAL AUK. (4,500 feet). Star cast.
Good comedy and pleased a large audience.
H. T. Scarborough. South Broad Street The-
atre. Trenton, New Jersey.

DHIVIV FOOL. (5,800 feet). Star cast.
The "Drivin' Fool" is a very good comedy
drama. Be sure and step on this feature,
boys. Earl L Scott, Fox Theatre, Black
River Falls, Wisconsin.

DRIVIN' FOOL. (5,800 feet). Star cast.
Great picture and if you buy it right you
can't help but please them. It satisfies one
hundred per cent. More pictures like this
one. Moral tone fine. Had good attend-
ance. Draw city and country class in town
of 3,500. Admission 10-20. G. A. Peterson,
Lyric Theatre (250 seats), Sayre, Oklahoma.

DRIVIN' FOOL. (5,800 feet). Star cast.
Good from every angle, if properly exploit-
ed. Should do well anywhere. Above all,
patrons will come out smiling. Peter Bylsma,
Victory Theatre, Napoleonville, Louisiana.

HEADLESS HORSEMAN. (6,000 feet).
Star, Will Rogers. Some liked and others
walked out. Better look before you book.
Should please in the better class of house.
Print new. Suitable for Sunday. Had fair
attendance. Draw all classes in big city.
Admission ten cents. Stephen G. Brenner,
Eagle Theatre (298 seats), Baltimore, Mary-
land.

HIS DARKER SELF. (5 reels). Star,
Lloyd Hamilton. I am going to do something
that I never have done before, so far as pic-
ture reporting is concerned, and that is to
report on a picture that we have not shown.
Recently I saw Lloyd Hamilton in "His
Darker Self," at an Albany theatre, and, as
an exhibitor and not as a "purist," want to
advise brother exhibitors of some downright
vulgarity in this feature. The incident
where "Ham" is in the dance joint watch-
ing the colored couple do the shimmy, the
lady in the case is much more unstable from
the hips up than nature and dignity ever in-
tended her to be in public, followed by the
"jelly" and the "milk shake" episodes, con-
stitutes the most flagrant case of suggest-
iveness that I have seen in pictures in many
a day. And yet the censor board passed it,
and the State Legislature voted to retain the
censors. The censors must have felt real
tolerant. Perhaps they did not want to dis-
criminate against the colored race or per-
haps they felt the picture needed a little
spice injected into it to make up for its de-
ficiencies. However, if "Ham" felt as warm
as pictured, how must an exhibitor whose
slogan is "clean pictures" feel when he
hears his patrons gasp with astonishment.
No wonder Al Jolson jumped his contract,
and if "Ham" is wise, he will pass up this
kind of smut in the future. Keep 'em clean
and keep 'em coming, is our motto. We
can't afford to offend anyone, even if thin-
skinned, for we need every admission we
can get. Charles W. Lewis, L O. O. F. Hall,
Grand Gorge, New York.

KINGDOM WITHIN. (6,036 feet). Star
cast. A good program offering. One scene
rather repulsive and could be toned down
to advantage. Pleased about eighty per-
cent. Moral tone good. Rather weak for
Sunday showing. Had average attendance.

Don't hold off sending tips until
you see all you've sent in print.

It takes time to get the reports
in type and time for your letters
to get here.

Send every week if you please.
Keep 'em coming!

Draw neighborhood class in city of 80.000.
Admission 10-15. M. F. Meade, Olive Thea-
tre (450 seats), St. Joseph, Missouri.

Metro

AN OLD SWEETHEART OF MINE. (5,490

feet). Star, Elliott Dexter. An extra good
production, which will bring back the mem-
ory of youth that is long forgotten. A fair
attendance. Print in good condition. Moral
tone okay and it is suitable for Sunday.
Had fair attendance. Draw all classes In
town of 1,800. Admission 15-20, 15-25. Miss
Zelma Campbell. Colonial Theatre (450
seats), Moulton, Iowa.

BROADWAY ROSE. (7,277 feet). Star,
Mae Murray. A fair production but not a
picture that my patrons had any good words
for. If she wants to dance instead of act,
why not go on the stage? Had fair attend-
ance. Draw town and country class In town
of 900. Admission 10-30. Charles L. Nott,
Opera House, Sutherland, Iowa.

DON'T DOUBT YOUR HUSBAND. Star.

Viola Dana. A good program picture. Moral
tone good and it is suitable for Sunday.
Had good attendance. Draw laboring class
in town of 2,145. Admission 10-25. H. D.
Wharton, Pastime Theatre, Warren, Ar-
kansas.

FASHION ROW. (7,300 feet). Star, Mae
Murray. It will please Mae Murray fans and
will make new friends for her. Moral tone
good. Had fair attendance. Arthur B.
Smith, Fenwick Theatre, Salem, New Jersey.

FASHION ROW. (7,300 feet). Star, Mae
Murray. A good show but did not please.
Played it one week which was three days
too long. Seems they don't want to see
this star In anything good. Moral tone okay
and it Is suitable for Sunday. Had poor at-
tendance. Draw all classes in city of 35,000.
Admission 25-35. C. D. Buss, Strand Theatre
(700 seats), Easton, Pennsylvania.

FIVE DOLLAR BABY. (6 reels). Star.
Viola Dana. A good comedy drama. This
one is a little better than her others, but If
you saw one of her pictures you have seen
them all. The attendance fair. Print in
good condition. Moral tone okay. Draw all
classes in town of 1,800. Admission 15-20.
15-25. Miss Zelma Campbell, Colonial The-
atre (450 seats), Moulton, Iowa.

HEARTS AFLAME. (8,110 feet). Star
cast. Two things are against this picture,
the posters and the length of the picture.
However, It is great entertainment for an
audience that can understand the real goods,
for the story is founded on a theory that is
gradually being realized — the necessity for
conservation of timber. The forest fire

scenes are wonderful, and there is some good
comedy. Moral tone good and it is suitable
for Sunday. Had fair attendance two nights.
Draw rural class in town of 300. Admission
20-30, specials 22-39. Charles W. Lewis,
I. O. O. F. Theatre (225 seats), Grand Gorge,
New York.

HELD TO ANSWER. (5,601 feet). Star,
House Peters. Quite a strong plot. Pleased
all who saw It. Some strong character
scenes. Moral tone okay and It Is suitable
for Sunday. Draw general class In town of
3,300. Admission, matinee 25, evening 30.
Krieghbaum Brothers, Char-Bell Theatre
(800 seats), Rochester, Indiana.

JAZZHANIA. (8 reels). Star, Mae Mur-
ray. Regular Murray picture. Print waa
mixed up and rotten. Oh boy! We had It
with this one. Had poor attendance. Draw
mixed class In town of 2,714. L S. Goolsby,
Rex Theatre (480 seats), Brinkley, Arkansas.

JAZZMAN IA. (8 reels). Star, Mae Mur-
ray. A little long. Could be cut some by
cutting down on some of the scenes. Good
picture. Good entertainment. Moral tone
okay. Draw general class in town of 3,300.
Admission 25-30. Krieghbaum Brothers,
Char-Bell Theatre (800 seats), Rochester, In-
diana.

ROUGED LIPS* (5,150 feet). Star, Viola
Dana. Very good program picture. Nothing
to get excited over pro or con. Will please
Dana fans. Moral tone depends on your point
of view. Draw general class In town of
2,500. Admission varies. J. F. White, Jr.,
Capitol Theatre (300 seats), Asheboro, North
Carolina.

THERE ARE NO VILLAINS. (6 reels).
Star, Viola Dana. This little star Is popular
here and all her pictures please. Prints In
good condition. Moral tone okay and it Is
suitable for Sunday. Had fair attendance.
Draw farming class in town of 360. Admis-
sion 10-25. E. L. Delano, Electric Theatre
(200 seats), Agra, Kansas.

TURN TO THE RIGHT. (8 reels). Star
cast. This picture drew them in and pleased
all. A good story with plenty of comedy.
Print in good condition as usual from Metro.
Moral tone okay and it is suitable for Sun-
day. Had good attendance. Draw farming
class in town of 360. Admission 10-25. E. L,
Delano, Electric Theatre (200 seats), Agra,
Kansas.

Paramount

ADAM'S RIB. (9,526 feet). Star cast. Not
an interesting story and though extrava-
gantly produced did not please. Moral tone
fair but it is not suitable for Sunday. Had
fair attendance. Draw all classes in town
of 3,000. C. L. Hyd. Grand Theatre (700
seats), Pierre, South Dakota.

AT THE END OF THB WORLD. (5.729

feet). Star, Betty Compson. A No. 1 picture,
but didn't draw hardly anybody. No fault of
the picture. It should go over big any-
where. .Voral tone good. Had small attend-
ance. Draw all classes in town of 1.000.
Admission 10-15. A. E. Rogers, Temple Thea-
tre (250 seats), Dexter, New York.

BIG BROTHER. (7,080 feet). Star cast.
Very delightful picture. One of the kind
that helps business for the next picture. Had
good attendance. J. M. Blanchard, Strand
Theatre, Sunbury, Pennsylvania.

BIG BROTHER. (7,080 feet). Star, Tom
Moore. Children and young people went
wild over this one. The adults were divided.
Some calling it great, others calling It
strained and sentimental. Had fair attend-
ance. City of 110,000. Admission 10-20. Al. C.
Werner, Royal Theatre, Reading, Pennsyl-
vania.

BLUEBEARD'S EIGHTH WIFE. (6,960

feet). Star, Gloria Swanson. Well I guess
all the boys know this one Is good and will
get the money. Moral tone okay and It Is
suitable for Sunday. Had good attendance.
Draw mixed class in town of 2,714. L S,
Goolsby, Rex Theatre (480 seats), Brinkley,
Arkansas.

BLUEBEARD'S EIGHTH WIFE. (8.960

feet). Star, Gloria Swanson. An average
Swanson picture. Some good comedy in it-
Moral tone not good and it Is not suitable for
Sunday. Draw all classes in town of 3,000.
C. L. Hyd, Grand Theatre (700 seats), Pierre,
South Dakota.

Released June 22, 1924 — Now Booking

Jms Wilson

Another Scandal

Cosmo Hamilton's

latest and greatest novel —

3n C°H. Griffith Production

produced by

Tilford Cinema Corph^
j°r HODKINSON rwe««

June 7, 1924

MOVING PICTURE WORLD

555

Every Tip Helps

COWBOY A1VD THE LADY. (4,918 feet).
Star, Mary Miles Minter. Very good. More
modern than most western pictures are.
Probably suitable for Sunday if patrons are
not too critical. Print in good condition.
Moral tone okay. Had fair attendance. Draw
all classes in town of 1,800. Admission 15-
20, 15-25. Miss Zelma Campbell, Colonial
Theatre (450 seats), Moulton, Iowa.

FLAMING BARRIERS. (5,821 feet). Star,
Jacqueline Logan. Can't say a great deal
for this. Good program picture with lots of
action. The inconsistencies of the fire scenes
are so evident that the effect is entirely lost.
Moral tone good. Had average attendance.
Draw all classes "in town of 3,000. Henry
Tucker, Tucker Theatre, Liberal, Kansas.

HERITAGE OF THE DESERT. 5,785 feet).
Star cast. A very good companion picture
to the "Covered Wagon." A good Zane Grey
story that should go anywhere. Moral tone
good but it is not suitable for Sunday. Had
good attendance. Draw general class In
town of 9,000. Admission 15-35. Edwin F.
Allman, Pike Theatre (300 seats), Dover,
Ohio.

HERITAGE OF THE DESERT. (5,785 feet).
Star, Bebe Daniels. A real picture. Pleased
one hundred per cent. The picture full of
interest and very entertaining. William
Noble, Rialto Theatre, Oklahoma City, Okla-
homa.

HERITAGE OF THE DESERT. (5,785 feet).
Star cast. Good picture. Pleased all. One
of Grey's best filmed stories. Moral tone
okay but it is not suitable for Sunday. Had
good attendance. Draw general class in
town of 3,300. Admission 25-30. Kriegh-
baum Brothers, Char-Bell Theatre (800
seats), Rochester, Indiana.

HOMEWARD BOUND. (7,000 feet). Star,
Thomas Meighan. A good sea story; rather
slow in places but on the whole a good pic-
ture that will please the majority. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw miners and farmers
in town of 600. Admission 10-28, 10-33. John
Russell, Russell Theatre (250 seats), Mather-
ville, Illinois.

IF YOU BELIEVE IT, IT'S SO. (5 reels).
Star, Thomas Meighan. Very, very good,
boys. Get behind this one; will stand up.
A regular Meighan type. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw mixed class in town of
2,714. L. S. Goolsby, Rex Theatre (480 seats),
Brinkley, Arkansas.

IS MATRIMONY A FAILURE? (5,612 feet).
Star cast. With rain, interrupted electric
service, and home talent show for two days
before, "Matrimony" failed at the box office,
but those who did come evidently were re-
paid for their efforts, if laughter is any in-
dication. A mighty good program picture
that should have done better business. Moral
tone good and it is suitable for Sunday. Had
poor attendance. Draw rural class in town
of 300. Admission 20-30, specials 22-39.
Charles W. Lewis, I. O. O. F. Theatre (225
seats), Grand Gorge, New York.

LAWFUL LARCENY. (6,237 feet). Star,
Lew Cody. A wonderful picture. One of
the best I have seen in some time. Will
stand a small advance in admission. Had
all kinds of opposition. Moral tone good
and it is suitable for Sunday. Had poor at-
tendance. Draw college class in town of
2,145. Admission 15-26. R. X. Williams, Jr.,
Lyric Theatre (250 seats), Oxford, Mississippi.

MAN FROM HOME„ (6,895 feet). Star,
James Kirkwood. A good program picture
that appeals especially to the "eye." Foreign
scenes are very good and the story will ap-
peal more to the city than to the rural trade.
Moral tone good and it is suitable for Sun-
day. Had poor attendance. Draw rural class
in town of 300. Admission 29-30, specials
22-39. Charles W. Lewis, I. O. O. F. Theatre
(225 seats), Grand Gorge, New York.

MISS LULU BETT, (5,904 feet). Star, Lois
Wilson. The older folks liked it but not
the younger folks. It has an excellent cast
and is well acted. I don't think it should
be used if your audience is largely young
folks. Moral tone good. Had fair attend-

ance. Draw better class in town of 4,500.
Admission 10-15. C. A. Anglemire, "Y" The-
atre (403 seats), Nazareth, Pennsylvania.

MONTMARTRE. Star, Pola Negri. Made
in Germany in the days when Pola was not
known to anyone except the Germans. Re-
hashed for local consumption with heroic at-
tempt at good titling. Patrons leave some-
times before the first few reels and what
they say is not fit to print. Not suitable for
Sunday. Had. good attendance. Draw high
class in city of 53,000. Admission thirty-
three cents. Frank Vesley, National Thea-
tre (900 seats), Stockton, California.

NE'ER DO WELL. (7,414 feet). Star,
Thomas Meighan. Rather old, but it is one
of Tommy's best. Very good acting on the
part of Lila Lee. Can't go wrong on it. Peo-
ple in this town will turn out for almost any
Paramount picture. Good print. Draw good
class in town of 2,000. H. W. Rible, Mayfield
Theatre, Mayfield, California.

NEXT CORNER. (7,081 feet). Star cast.
Very disappointing. Not convincing. Not
suitable for Sunday. Had very poor attend-
ance. Draw all classes In town of 2,000. Ad-
mission 15. J. H. Fetty, Red Wing Theatre
(300 seats), Laurel, Maryland.

ONLY 38. (6,175 feet). Star cast. People
here received this very well. Didn't have to
mortgage the place for this one. Paramount
our best bet. Moral tone okay and It is suit-
able for Sunday. Had very good attendance.
Draw town and country class in town of
1.200. Admission 10-26. Cecil R. Seff, New
Radio Theatre (248 seats), Correctville, Iowa.

ONLY 38. (6,175 feet). Star cast. Very
good picture, but no good for small towns.
Suitable for Sunday. Had fair attendance.
Draw mixed class in town of 2,000. Admis-
sion 10-25. C. P. Dunn, Grand Theatre (340
seats), Enfield, North Carolina.

ON THE HIGH SEAS. (5,050 feet). Star
cast. A pleasing melodrama, with the stars
and support showing their ability to the best
advantage. Should not fall to please. Moral
tone okay. Had fair attendance. Draw all
classes in town of 1,800. Admission 16-20,
15-25. Miss Zelma Campbell, Colonial The-
atre (450 seats), Moulton, Iowa.

OUR LEADING CITIZEN. (6,634 feet).
Star, Thomas Meighan. Following shortly
after "Back Home and Broke," this program
picture actually got us more money on a
one-night run than the former did in two
nights. Not quite as good as "Back Home
and Broke," but runs a close second, at least,
for small town audiences. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw rural class in town of 300.
Admission 20-30, specials 22-39. Charles W.
Lewis, I. O. O. F. Theatre (225 seats), Grand
Gorge, New York.

PIED PIPER MALONE. (7,264 feet). Star,
Thomas Meighan. A dandy good picture.
Pleased them all. Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw high class farming community in town
of 5,000. Admission 10-26. E. Lee Dye, Olym-
pic Theatre (441 seats), Plainview, Texas.

PIED PIPER MALONE. (7,264 feet). Star,
Thomas Meighan. Good picture of its kind,
but some kicked on this picture because of
the kid story. Does not please the majority
as "Back Home and Broke" and "Woman
Proof did. Moral tone good and it is suit-

Send Every Week

able for Sunday. Had good attendance. Draw
all classes in town of 3,000. Admission 10-
20-30. W. H. Odom, Pastime Theatre (250
seats), Sandersville, Georgit.

PRINCE THERE WAS. (5,533 feet). Star,
Thomas Meighan. As usual drew well.
Phased well. Something like the "Bachelor
Daddy." Supporting cast fair. Photography
good. Prints fair. Moral tone okay and it is
suitable for Sunday. Had good attendance.
Draw rural and small town class in town of
286. Admission 10-25. R. K. Russell, Legion
Theatre (136 seats), Crashing, Iowa.

PRODIGAL DAUGHTERS. (5,216 feet). Star,
Gloria Swanson. Extra good one with Gloria
in the role of a flapper. Had several compli-
ments on this one. Moral tone good and it
is suitable for Sunday. Had good attendance.
Draw miners and farmers in town of 600.
Admission 10-28. John Russell, Russell The-
atre (250 seats), Matherville, Illinois.

RIGHT TO LOVE. Star, Mae Murray. An
old one, but it's there with everything. You
can buy it right and it's a blessing to the
small town exhibitor. Had good attendance.
Draw rural and small town class in town of
1,500. Admission 10-22-25. T. W. Cannon,
Majestic Theatre, Greenfield, Tennessee.

RUGGLES OF RED GAP. (7,500 feet). Star
cast. People here didn't like it. I personally
thought it good. Don't book for small town.
Didn't come up to expectations. Moral tone
okay and it is suitable for Sunday. Had
very good attendance. Draw small town and
country class in town of 1,200. Admission
10-25. Cecil R. Seff, New Radio Theatre (248
seats), Correctville, Iowa.

RUGGLES OF RED GAP. (7,500 feet). Star
cast. One of the best high-class comedy-
dramas I ever ran and it will please one
hundred percent. Go after this one big;
moral tone good and it Is suitable for
Sunday. Had fair attendance. Draw
small town class in town of 6,000. Admis-
sion 10-30. L. O. Davis, Virginia Theatre (600
seats), Hazard, Kentucky.

RUGGLES OF RED GAP. (7,500 feet). Star
cast. Excellent picture. Many good laughs.
Those who came well satisfied. Played it four
days to poor business. Moral tone good and
it is suitable for Sunday. Had poor attend-
ance. Draw all classes in city of 35,000. Ad-
mission 25-35. C. D. Buss, Strand Theatre
(700 seats), Easton, Pennsylvania.

RUSTLE OF SILK. (6,947 feet). Star, Betty
Compson. Very well made but story the same
old line of bunk. Would consider It another
waste of film. Possibly suitable for Sunday.
Had very poor attendance. Draw family and
student class in town of 4,000. Admission 16-
25. R. J. Relf, Star Theatre (600 seats), De-
corah, Iowa.

SALOMY JANE. (6,270 feet). Star cast.
Consensus of opinion was that it was a fair
show, that's all. It meant nothing at the box
office. City of 110,000. Admission 10-20. Al.
C. Werner, Royal Theatre (500 seats), Read-
ing, Pennsylvania.

SHADOWS OF PARIS. (6,549 feet). Star,
Pola Negri. One of the best pictures In which

Released July 13, 1924 — Now Booking

HARRY CAREV.
1 ihompson

Jl HUNT SmOMBERQ PRODUCTION

Ihodkinson release T^RSeSSffi

556

MOVING PICTURE WORLD

June 7, 1924

we have seen the above star since "Passion."
Play this picture if you can buy it at a fair
price. We played the above for two days.
We did a nice business. Moral tone good, but
it is not suitable for Sunday. Had fair at-
tendance. I. M. Hlrshblond, Traco Theatre.
Tom's River, New Jersey.

SILENT PARTNER. (5,866 feet). Star cast.
A picture with clever situations. Think it
would please the majority in any audience.
Moral tone good and it is suitable for Sun-
day Draw farmers and merchants in town
of 1,650. Mrs. J. B. Travelle, Elite Theatre,
Placerville, California.

SILENT PARTNER. (5.866 feet). Star cast.
Fair picture for a Sunday, Monday change.
Moral tone good and it Is suitable for Sun-
day. Had only average attendance. Matlock
Theatres, Pendleton, Oregon.

SIXTY CENTS AN HOUR. (5.632 feet). Star,
Walter Hiers. Just got over and that's all.
Very light comedy drama. Hiers don't go
very good here. Had also two reel "Leather
Pushers." Moral tone okay and it is suit-
able for Sunday. Had fair attendance. Draw
town and rural class in town of 1,200. Ad-
mission 10-25. Cecil Seff, New Radio Theatre
(248 seats), Correctlonville, Iowa.

STRANGER. (6,660 feet). Star, Betty Comp-
son. Audience very critical, mostly unfavor-
able comments. Did not like it myself. Had
poor attendance. Draw all classes in town
of 2,000. Admission fifteen cents. J. H.
Fetty, Red Wing Theatre (300 seats). Laurel,
Maryland.

VALLEY OF SILENT MEN. (6,491 feet).
Star, Alma Rubens. A real good northern
picture. Lots of good scenery and other
things of the North. Attendance, real good.
Town of three thousand. Admission 15-30. L.
P. Grimm. Olympic Theatre, Floydada, Texas.

WILD BILL HICKOCK. (6,893 feet). Star,
William S. Hart. One of the worst pictures
of the season. Took an awful flop. Stay off
of Hart's. They will kill what business you
have established. Moral tone poor and It is
not suitable for Sunday. Jack Hoeffler,
Orpheum Theatre, Quincy, Illinois.

WOMAN WITH FOUR FACES. (5,700 feet).
Star, Betty Compson. One of the best of the
"awful 39." Really a pretty fair entertain-
ment. Moral tone fair and it is possibly
suitable for Sunday. Had fair attendance.
Draw family and student class in town of
4,000. Admission 10-25. R. J. Relf, Star Thea-
tre (600 seats), Decorah, Iowa.

WORLD'S APPLAUSE. (6,526 feet). Star,
Lewis Stone. A splendid picture. Pleased
everyone in attendance. Moral tone good and
it is suitable for Sunday. Had fair attend-
ance. Draw town and country class in town
of 1,780. Admission 10-20-25. Herbert Tapp,
Hippodrome Theatre (462 seats), Sheridan,
Indiana.

YOUNG RAJAH. (7,7»5 feet). Star. Rudolph
Valentino. Very good picture pleased a ma-
jority of my patrons although a number of
my people say they do not like Rudy. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw town and country
class in town of 1,780. Admission 10-20-26.
Herbert Tapp, Hippodrome Theatre (462
seats), Sheridan, Indiana.

ZAZA. (7,076 feet). Star, Gloria Swanson.
This is a good picture but don't pay too much

Keep the Pages

GOING BIG and
GROWING BIGGER

for it. Gloria Swanson always makes money
for us. We paid too much for It. Moral
tone medium and it is suitable for Sunday.
Had good attendance. Draw all classes In
town of 7,500. Admission 10-35. Otis Wood-
ring, Palace Theatre (850 seats), Blackwell,
Oklahoma.

Pathe

CALL OF THE WILD. (7,000 feet). Star,
Buck (dog). Excellent picture, especially to
dog lovers. Jack London's book come to
life. Buck not as good as Rin-Tln-Tin.
Breed of dogs may make difference. Moral
tone okay and it is suitable for Sunday.
Draw general class in town of 3,300. Ad-
mission 25-30. Krieghbaum Brothers, Char-
Bell Theatre (800 seats)* Rochester, Indiana.

CALL OF THE WILD. (7,000 feet). Star,
Buck (dog). A program picture that got a
little extra business. Nothing to rave about,
but will please. Beautiful scenery. Moral
tone good and It is suitable for Sunday. Had
fair attendance. Draw country class in town
of 3,000. Admission 10-25. A. F. Affelt, Lib-
erty Theatre, St. Louis, Michigan.

COLUMBUS. (3 reels). Star cast. Worked
with the public and Catholic schools on this
and packed the house with two matinees
after school. Also did good at night. Used
it as a filler. Moral tone good and it 1$ suit-
able for Sunday. Had very good attendance.
Draw general class in town of 9,000. Ad-
mission 15-35. Edwin F. Allman, Pike The-
atre (300 seats), Dover, Ohio.

DRi JACK. (4,700 feet). Star, Harold
Lloyd. Went over big. Sharing arrange-
ment gave distributor one-third more money
than I got. Moral tone good and I guess It
is suitable for Sunday. Had big attendance.
Draw farming class in town of 600. Admis-
sion 15-25. C. C. Klutts, Glades Theatre (200
seats), Moore Haven, Florida.

WHY WORRY f (6 reels). Star, Harold
Lloyd. Played two nights at raised admis-
sion. Pleased fairly well. Not as good as
some of his other feature pictures he made.
Did not draw very good. We should have
received a better print for the price we paid.
Moral tone good. Attendance good first
night, fair second. Draw better class In
town of 4,500. Admission 10-15. C. A. Angle-
mire, "Y" Theatre (403 seats), Nazareth,
Pennsylvania.

Preferred

SINNER OR SAINT. Star, Betty Blythe.
Good little program picture. Had fair at-
tendance. Draw better class in city of 10,000.
Admission 10-25. Paul Barcroft, Pastime
Theatre (500 seats), Coshoctlon, Ohio.

VIRGINIAN. (8,010 feet). Star, Kenneth

Harlan. Really a special and it surely
brought forth words of praise. All the boys
boosted this one, so bought it from New
Orleans Exchange and found that it backed
up every word that the boys had said about
it. A truly big picture of the old west and
while it would have been better in seven
reels instead of eight, it pleased everybody,
big and small. Moral tone good and it Is
suitable for Sunday. Had fair attendance.
Draw mixed class In town of 1,000. Admis-
sion 10-25, 15-35. H. H. Hedberg, Amuse-U
Theatre, Melville, Louisiana.

Selznick

MODERN MATRIMONY. (5 reels). Star,
Owen Moore. This was the biggest pile of
cheese we ever had. Everybody was dis-
gusted and we never intend having this star
again. Had poor attendance. Draw small
town class in town of 3,300. Admission 20-35.
P. L Vann, Opera House (650 seats). Green-
ville, Alabama.

QUEEN OF SIN. (8 reels). Star cast. This
Is a good program picture. Pleased all that
saw it. Did not seem to have much drawing
power. Moral tone good and it Is suitable
for Sunday. Had poor attendance. Draw all
classes in town of 7,500. Admission 10-35. Otis
Woodring, Palace Theatre (850 seats). Black-
well, Oklahoma.

WOMAN TO WOMAN. (6,994 feet). Star,
Betty Compson. Nice picture up until the
ending which ruined everything. First night
good but second night was almost an empty
house. Not suitable for Sunday. Had poor
attendance. Draw small town class In town
of 3,300. Admission 20-35. P. L Vann, Opera
House (650 seats), Greenville, Alabama.

WOMAN TO WOMAN. (6,994 feet). Star.
Betty Compson. A fine feature. Betty at her
best. Pleases any audience and women love It.
Moral tone fair. Draw high class In city
of 300,000. Admission 35-50-75. Lee D. Balsly,
Liberty Theatre, Kansas City, Missouri

United Artists

BIRTH OF A NATION. Star cast. Played
this one two days to a good crowd. PrintB
good as I ever saw only wish could get all
prints like this. Had good attendance. Draw
all classes in town of 3,500. Admission 10-
25. E. C. Bays, Globe Theatre (240 seats),
Buena Vista, Virginia.

BIRTH OF A NATION. Star cast. The out-
standing picture of the world today and
packed my house for two days. Book it for
first or second run. Clean up. Moral tone
excellent and it is suitable for Sunday. Had
record attendance. Draw all classes In town
of 4,000. Admission 10-20. George L. Satter-
white, Empress Theatre (350 seats), Webb
City, Missouri.

GIRL I LOVED. (7,100 feet). Star, Charles
Ray. A well made and finely acted picture
that proved an exceedingly poor box office
attraction. Ray overacts and balance of cast
ordinary. Moral tone excellent and it la
suitable for Sunday. Attendance, off, fifty
per cent. Draw neighborhood class In city
of 80,000. Admission 10-15. M. F. Meade.
Olive Theatre (450 seats). St. Joseph,
Missouri.

HILL BILLY. (6,734 feet). Star, Jack
Pickford. Good picture but is not a special
by any means, would get over better In the
city than It does In small town. Moral
tone good and it is suitable for Sunday.
Had good attendance. Draw small town class
in town of 450. Admission 10-22. Roy E.
Cline, Osage Theatre (200 seats), Osage.
Oklahoma.

HILL BILLY. (5,734 feet). Star, Jack
Pickford. Only fair picture. Not as good as
• Garrison's .Finish" but an action picture
that pleased the gallery crowd and kids.
Not a woman's picture and the women are
the backbone of our business. Moral tone
okay and it is suitable for Sunday. Had
poor attendance. Draw all classes in city
of 10,000. Admission 10-20-30. Albert W.
Anders, Coleman Theatre (800 seats), South-
ington, Connecticut.

HILL BILLY. (5,734 feet). Star, Jack
Pickford. This should go good In houses
whose patrons like these rough looking
characters. This is good of its kind; excel-
lent backgrounds, well produced and high

Coming Soon

HUNT STROM BERG
Sf CHARLES

LS R ROGERS • ■ <^

*%e Siren

of Seville* j

Stayty HH.VAN [.QW-Direded Ay JEROME STORM

June 7, 1924

MOVING PICTURE WORLD

557

class. Moral tone average. Had fair at-
tendance. Draw all classes In town of 3,000.
Henry Tucker, Tucker Theatre (950 seats),
Liberal, Kansas.

MARK OP ZORRO. (7 reels). Star, Douglas
Fairbanks. An excellent picture which was
liked by those that saw it. We can't get
them in with any picture, no matter what it
is at this time of the year. Had poor attend-
ance. Draw better class in town of 4,500. Ad-
mission 10-15. C. A. Anglemlre, "T" Theatre
(403 seats), Nazareth, Pennsylvania.

ORPHANS OP THE STORM. (13,400 feet).
Stars, Lillian and Dorothy Glsh. A little old
for us, but as fine a picture as we have ever
showed, print good. Moral tone good and It
is suitable for Sunday. Had average attend-
ance. Draw all classes In town of 2,000. Ad-
mission fifteen cents. J. H. Fetty, Red Wing
Theatre (300 seats), Laurel Maryland.

ORPHANS OF THE STORM. (13,400 feet).
Stars, Lillian and Dorothy Gish. Here Is a
real masterpiece which will be worth anyone's
seeing. Gives a vivid idea of the great French
Revolution and Reign of Terror. Moral tone
good and it is suitable for Sunday. Had fair
attendance. B. A. Aughinbaugh, School Thea-
tre, Lewiston, Ohio.

ORPHANS OP THE STORM. (13,400 feet).
Stars, Lillian and Dorothy Gish. Very good
picture but too long and our audience was
worn out which caused some to dislike it.
Moral tone okay and it Is suitable for Sun-
day. Had poor attendance. Draw small town
class in town of 3,300. Admission 20-35. P.
L. Vann, Opera House (650 seats), Green-
ville, Alabama.

RICHARD THE LION HEARTED. (7,298
feet). Star, Wallace Beery. Well done.
Pleased those who cared for this sort of pic-
ture, but there were very few, and the more
advertising the less attendance we had. The
public does not seem to care about historical
films and costume plays. Moral tone good
and it is suitable for Sunday. Had poor at-
tendance. Draw high class in city of 53,000.
Admission thirty-three cents. Frank Vesley,
National Theatre (900 seats), Stockton, Cali-
fornia.

ROSITA. (8,800 feet). Star, Mary Pick-
ford. A beautiful piece of work, but we find
our people are becoming tired of period and
costume pictures. Moral tone good. Had
fair attendance. Draw small town and coun-
try class in town of 1,700. Admission 10-26.
J. B. Wallis, Isis Theatre (240 seats), Rus-
sell, Kansas.

WAY DOWN EAST. (11 reels). Star,
Lillian Gish. Just as good as it is old.
Played it to the best house of the year. Will
please any place it has not been shown late-
ly. Will repeat. Moral tone okay and It is
suitable for Sunday. Had fine attendance.
Draw farming class in town of 360. Admis-
sion 10-25. E. L Delano, Electric Theatre
(200 seats), Agra, Kansas.

WHITE ROSE. (11 reels). Star, Mae
Marsh. This picture was highly praised by
those who saw it, but it drew the smallest
Sunday house in months. Rental too high
for drawing power. Moral tone good and it
is suitable for Sunday. Had small attend-
ance. Draw neighborhood class in city of
80,000. Admission 10-15. M. F. Meade, Olive
Theatre (450 seats), St. Joseph, Missouri.

WOMAN OP PARIS. (8,000 feet). Star.
Edna Purviance. Consider this to be the
best picture produced this year. Directed
without a flaw. Did not please more than
eighty per cent. Went over the heads of
some. Production out of the ordinary.
Handled in masterful style. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw the best class in the world,
veterans of the World War, in town of 600.
Admission 10-30. Adolph Schutz, Fort Bay-
ard Theatre (300 seats). Fort Bayard, New
Mexico.

Universal

acquittal. (6,523 feet). Star cast. In
eight reels. A really good entertainment if
you can get them in. In fact, one of the
best Jewels. Not a special or a picture that
should have cost a fortune to make; just
good actors. Claire Windsor is a beauty and
a real star. Barbara Bedford is all right,
too. Moral tone good and it is suitable for
Sunday. Had fair attendance. Draw gen-
eral class in town of 3,600. Admission 10-

Baby Peggy will be seen in five Universal
Century comedies; this scene is from an
early release

20. William A. Clark, Sr., Castle Theatre
(400 seats), Havana, Illinois.

DANCING CHEAT. Star cast. Original
Saturday Evening Post story, "Clay of
Ca'llna," by Cal Johnston of Kansas City.
One critic panned it, but patrons praised It.
We put on a criticism contest, offering twen-
ty-five dollars for three best. Moral tone
okay but it is a better Saturday night pic-
ture. Draw family and high class in city
of 300,000. Admission 35-60-76. L. D. Bals-
ly, Liberty Theatre (1,612 seats), Kansas
City, Missouri.

DARLING OF NEW YORK. (6,266 feet),
star, Baby Peggy. Fine. Did a good mat-
inee on children and good business on night
show. Outdrew Jackie Coogan in "Circus
Days," which we played a week before.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw country
class in town of 3,000. Admission 10-25.
A. F. Affelt, Liberty Theatre, St. Louis,
Michigan.

DON O.I ICKSHOT OF THE RIO GRANDE.

Star, Jack Hoxie. The author, Stephen Chal-
mers, lived in Santa Fe three or four years
ago and this fact gave the picture a more
personal appeal. A good western. Suitable
for Sunday. Draw Americans and Cubans.
Admission 20-40. Fausto Theatre (200
seats), Santa Fe, Isle of Pines, West Indies.

DRIFTING. (7,394 feet). Star, Priscllla
Dean. Picture rated as special which is just
an average program picture. Universal is
slipping. Make a good one and three poor
ones. Moral tone okay and it is suitable for
Sunday. Had good attendance. Draw all
classes In town of 4,200. Admission 10-25-
30. W. E. Greenwood, New Star Theatre
(471 seats), Union City, Pennsylvania.

EXCITEMENT. (4,913 feet). Star, Laura
LaPlante. Here is the best that Universal
has put out for some time. This girl is a
comer. Can't go wrong on it. Suitable for
Sunday. Had good attendance. Draw work-
ing class In city of 14,000. Admission 10-20.
G. M. Bertllng, Favorite Theatre (187 seats),
Piqua, Ohio.

FORTY HORSE HAWKINS. (5,149 feet).
Star, Hoot Gibson. Well, I just cannot see
any entertainment in this picture. It Is the
biggest nothing, absolutely nothing, ever
flashed on the screen. Six reels and If It
had been seven I would have shot my oper-
ator before I would have let him run it. I
was mad and boiling over to see a star act
flunkey. Walter Odom, Dixie Theatre,
Durant, Mississippi.

FORTY HORSE HAWKINS. (5,149 feet).
Star, Hoot Gibson. Most patrons will like
Hoot Gibson's pictures and they will like
this one. There are comical situations
a plenty. Moral tone good and it is suitable
for Sunday. Had good attendance. Arthur
B. Smith, Fenwich Theatre, Salem, New
Jersey.

GALLOPING ACE. (4,561 feet). Star, Jack
Hoxie. The worst Hoxie that I have had for
some time. No action. Suitable for Sunday.
Had good attendance. Draw working class
in city of 135,000. Admission 10-20, Favor-
ite Theatre (187 seats), Piqua, Ohio.

HOOK AND LADDER. (6 reels). Star.
Hoot Gibson. Hardly up to the novel Gib-
son standard though It pleased fairly well.
People are tiring of firemen stories. They
are all alike. Moral tone okay and it Is
suitable for Sunday. Had fair attendance.
Draw rural clss in town of 800. Admission
10-25-33. J. D. Warnock, Luna Theatre (350
seats), Battle Creek, Iowa.

LADY OP QUALITY. (8,640 feet). Star.
Virginia Valll. Another one of "them
things." The sooner the producers learn
that costume pictures are passe the better It
will be for all of us. Pleased those who saw
it but will not draw. Moral tone good and
it Is suitable for Sunday. Had very poor
attendance. Draw all classes in city of 16,-
009. Admission 10-36. Mark C. Read, Jef-
ferson Theatre (850 seats), Coffeyvllle,
Kansas.

LEGALLY DEAD. (6,076 feet). Star,

Milton Sills. Good program picture. Played
this during the middle of the week and
should please, but It seems It's Impossible
for me to get by with a program picture.
My patrons will not take it. Moral tone
good but It is not suitable for Sunday. E. D.
Muchow, Hub Theatre, Gaylord, Minnesota.

MAN FROM WYOMING. (4,717 feet).
Star, Jack Hoxie. A fair western; good on
Saturday night for small town. Moral tone
good but it is not suitable for Sunday. Had
just usual attendance. Draw country class
in town of 3,000. Admission 10-25. A. F.
Affelt, Liberty Theatre, St. Louis, Michigan.

MERRY-GO-ROUND. (9,178 feet). Star
cast. A picture a little above the program
picture. Advertised this big for two weeks
but failed to draw. Don't know why unless
it was the foreign story. Played three days
to very poor business. Lost money on it.
Moral tone good and it is suitable for Sun-
day. Had poor attendance. Draw country
class in town of 3,000. Admission 10-25.
A. F. Affelt, Liberty Theatre, St. Louis,
Michigan.

MILLION TO BURN. (5 reels). Star,
Herbert Rawlinson. I wished it had burned
before I got it. This was awful, at least
everyone said it was. Rawlinson doesn't
draw film rent for me lately. Moral tone

^Announcing

7/feWISE VIRGIN

STARRING

Patsq Ruth Miller &.Matf Moore

AN ELMER HA&GJS-

SPECIAL PRODUCTION
-£on

H00KINS0N RELEASE

558

MOVING PICTURE WORLD

June 7, 1924

okay but it is not suitable for Sunday. Had
poor attendance. Draw farming class in
town of 360. Admission 10-25. E. L. Delano,
Electric Theatre (200 seats), Agra, Kansas.

NEAR LADY. (4,812 feet). Star, Gladys
Walton. A dandy little comedy drama which
went well with our patrons. Pleased fully
ninety per cent. Just a little below the best
for this- star. Moral tone excellent but it Is
a little weak for Sunday. Had average at-
tendance. Draw neighborhood class in city
of 80,000. Admission 10-15. M. F. Meade,
Olive Theatre (450 seats), St. Joseph, Mis-
souri.

RAMBLING KID. (6,295 feet). Star, Hoot
Gibson. Well, boys! Here Is a big six-reel
picture that made them yell and holler as
if they had gone wild. It is a thriller that
gets them from head to foot. In this pic-
ture Hoot Is a real hero and keeps it up
from start to finish. Walter Odom, Dixie
Theatre, Durant, Mississippi.

RIDERS UP. (4,904 feet). Star, Crelgh-
ton Hale. A fast moving drama of the race
track done in a most entertaining manner.
Story holds the sympathy and is worth run-
ning. Cast supporting is good and all help
put over a convincing story of the tracks.
Draw general class in city of 16,000. Ad-
mission 30-40. Ben L. Morris, Temple and
Olympic theatres, Bellaire, Ohio.

TRIFLING WITH HONOR. (7,783 feet).
Star cast. A good show which pleased the
youngsters, due to baseball atmosphere. Did
not draw near as well as we expected and
barely split even with it. Moral tone good.
Had poor attendance. Draw better class In
town of 4,500. Admission 10-15. C. A Angle-
mire, "Y" Theatre (403 seats), Nazareth,
Pennsylvania.

TRIFLING WITH HONOR. (7,785 feet).
Star cast. A mighty good picture with a
different theme. Pleased all. Moral tone
good and It is suitable for Sunday. Had fair
attendance. Draw largely agricultural class
in town of 1,200. Admission 10-25. L. M.
Zug, Rialto Theatre (380 seats), Jerome,
Idaho.

TRIFLING WITH HONOR. (7,785 feet).
Star, Buddy Messinger. People do not care
for star. Picture passable. Moral tone okay
and it Is suitable for Sunday. Had ordinary
attendance. Draw resort class In town of
960. Admission 15-25. S. L. Taylor, Kozy
Theatre (250 seats), Pass Christian, Missis-
sippi.

Vitagraph

FLOWER OF THE NORTH. (7,130 feet).
Star cast. The book was popular here, so It
was a good puller. Some thought it fine,
others were disappointed. Print in fine con-
dition. Moral tone okay and it is suitable
for Sunday. Had good attendance. Draw
farming class in town of 360. Admission 10-
26. E. L. Delano, Electric Theatre (200
seats), Agra, Kansas.

LEAVENWORTH CASE. (5,400 feet). Star
cast. Another one of the mystery stories
that pleased my patrons. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw town and country class In
town of 900. Admission 10-25. Charles J*
Nott, Opera House (400 seats), Sutherland,
Iowa.

LEAVENWORTH CASE. (5,400 feet). Star

Seena Owen, a featured player in "I Am
the Man," second Lionel Barrymore Spe-
cial, being produced by Chadwick Pictures
Corp.

cast. A clever detective story of life on old
Broadway. Not a big special but fairly good
entertainment. Moral tone good and It Is
suitable for Sunday. Had fair attendance.
Draw general class in town of 9,000. Ad-
mission 15-36. Edwin F. Allman, Pike The-
atre (300 seats), Dover, Ohio.

LOYAL LIVES. (5,950 feet). Star cast.
No special, but is a good program picture.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw small town
class in town of 450. Admission 10-25. Roy
E. Cllne, Osage Theatre (225 seats), Osage,
Oklahoma.

MAN FROM BRODNEY'S. (7,100 feet).
Star, J. Warren Kerrigan. Very good pic-
ture, but, with only the usual opposition,
failed to draw. Pleased those who did see
it. Moral tone good and it is suitable for
Sunday. Had poor attendance. Draw all
classes In city of 16,000. Admission 10-35.
Mark C. Read, Jefferson Theatre (850 seats),
Coffeyville, Kansas.

MAN FROM BRODNEY'S. (7,100 feet).
This is a splendid production. Did a fair
business with it. Our patrons don't enthuse
over anything with oriental touch. Should
go in most any first run house. Moral tone
pleasing and it is suitable for Sunday. Had
fair attendance. Draw high class in city
of 250,000. Admission 10-25-40. S. Charnln-
sky, Capitol Theatre (1,044 seats), Dallas,
Texas.

MAN NEXT DOOR. (7 reels). Star. Alice
Calhoun. Very good. No rough stuff but
good, clean picture all the way through.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw farmers
and small town class in small town. Admis-

sion 10-20-30. H. W. Batchelder, Gait The-
atre (175 seats), Gait, California.

MAN NEXT DOOR., (6,937 feet). Star
cast. A very good program picture but I
could not class it as a special. Moral tone
good and it is suitable for Sunday. Had
fair attendance. Draw town and country
class in town of 900. Admission 10-26.
Charles L,. Nott, Opera House (400 seats),
Sutherland, Iowa.

MASTERS OF MEN. (6,800 feet). Star
cast. This is one of the best pictures I have
shown in a long time. It's a picture of the
sea that stirs true patriotism. It should
please anywhere. Moral tone good and It Is
suitable for Sunday. Draw town and coun-
try class in town of 900. Admission 10-25.
Charles L. Nott, Opera House (400 seats),
Sutherland, Iowa.

MASTERS OF MEN. (6,800 feet). Star,
Alice Calhoun. Our first Vitagraph show
and a good one. Young and old liked it. It
has plenty of good, fast action in it that
should please in a small town. Print okay.
Moral tone good but it is not suitable for
Sunday. Had good attendance. Draw better
class in town of 4,500. Admission 10-16.
C. A. Anglemire, "Y" Theatre (403 seats),
Nazareth, Pennsylvania.

MIDNIGHT ALARM. (6,000 feet). Star
cast. Very good picture for those who like
excitement. Had many good comments.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw small town
and farmer class in town of 600. Admission
10-20, 30. H. W. Batchelder, Gait Theatre
(175 seats), Gait, California.

NINETY AND NINE) (6,800 feet). Star
cast. One of the best pictures I have played
this spring. They raved over this one and
I didn't blame them. Print in fine condition.
Moral tone okay and it is suitable for Sun-
day. Had extra attendance. Draw farming
class in town of 360. Admission 10-25. E. I*
Delano. Electric Theatre (200 seats), Agra,
Kansas.

NINETY" AND NINE- (6,800 feet). Star
cast. A real drama with a little of every-
thing in it. Makes you hold your seats.
Suitable for Sunday. Had good attendance.
Draw working class In city of 135,000. Ad-
mission JO-20. Favorite Theatre (187 seats),
Piqua, Ohio.

ON THE BANKS OF THE WABASH. (7,154

feet). Star cast. Brother exhibitors, here
is a picture fit to show in any theatre, large
or small, and they'll come out and tell you
how good it was. Pleased one hundred per
cent. Moral tone good and it Is suitable for
Sunday. Had small attendance. Draw all
classes in town of 1,000. Admission 10-16.
A. E. Rogers, Temple Theatre (250 seats),
Dexter, New York.

PIONEER TRAIL Sv (6,920 feet). Star
cast. My patrons expected more than they
saw. The first reel was a real western pic-
ture tacked onto a fair dramatic offering. I
say again it was not as good as we expected
from the advertising. Draw town and coun-
try class in town of 900. Admission 10-26.
Charles L. Nott, Opera House (400 seats),
Sutherland, Iowa.

PIONEER TRAILS. (6,920 feet). Star
cast. Just a fair program picture; not a
special by any means. So many scenes cop-
led from other pictures that some of my
patrons said they had seen it before. Vita-
graph had ought to get an original story at
least before they make another so-called spe-
cial and not film off a bunch of Junk and a
couple of stars and call it a special. G. M.
Tockey, Dixie Theatre, Wynona. Oklahoma.

PIONEER TRAILS. (6,920 feet). Star
cast. One hundred per cent, picture from
every angle. Big settings and a highly In-
teresting, logical story. The kind of a pic-
ture that the masses "eat up." Moral tone
okay and it is suitable for Sunday. Had fair
attendance. Draw rural class in town of
800. Admission 10-25-33. J. D. Warnock,
Luna Theatre (350 seats), Battle Creek, Iowa.

PIONEER TRAILS. (6,920 feet). Star,
Cullen Dandle. Played to capacity and en-
joyed by all. A picture you can boost and
make money with. Moral tone good and It
is suitable for Sunday. Had capacity attend-
ance. Draw all classes in town of 4,200.
Admission 10-25-30. W. E. Greenwood, New
Star Theatre (471 seats), Union City, Penn-
sylvania.

In Production

^^ASufer- Special Film Dramatizatiory^Sj^

"BARBARA
FRIETCHIE"

iAS£D ON PLAY 6y^~

CLYDE- FITCH
DinctuL ly LAMBERT HIUYER

/"HODKINSON
& RELEASE

June 7, 1924 MOVING PICTURE WORLD 559

Warner Bros.

BEAU BRUIIMEL, (10 reels). Star, John
Barrymore. Beautiful picture. Barrymore's
splendid performance is the outstanding fea-
ture. Patrons go out praising it to the skies.
Ran here a week to fair attendance. Not a
box office attraction. Draw high class in
city of 53,000. Admission thirty-three cents.
Frank Vesley, National Theatre (900 seats),
Stockton, California.

CONDUCTOR 1492. (6,500 feet). Star,
Johnny Hines. Great comedy. Had big at-
tendance. J. M. Blanchard, Strand Theatre,
Sunbury, Pennsylvania.

CONDUCTOR .1492. (6,500 feet). Star,
Johnny Hines. If your patrons like stories
referring to an Irishman it will please as it
did here. Certainly a good comedy drama.
No question about it. Plenty of hokum.
Suitable for Sunday. Had good attendance.
Draw mixed class in town of 3,000. Admis-
sion'10-20-30. Charles Martin, Family The-
atre, Mt. Morris, New York.

GEORGE WASHINGTON, JR. (6,700 feet).
Star, Wesley Barry. Played this on Satur-
day and pleased exceptionally well. Barry
fans will surely enjoy this. Moral tone okay
and it is suitable for Sunday. Had good at-
tendance. Draw best class. Al Hamilton,
Rialto Theatre, South Norwalk, Connecticut.

GEORGE WASHINGTON, JR. (6 reels).
Star, Wesley Barry. Average comedy; sit-
uations fair. Adults did not care for it but
the kids ate it up. Moral tone excellent and
It is suitable for Sunday. Had poor attend-
ance. Guy L. Van Debergh, Victoria Thea-
tre, Dos Angeles, California.

GEORGE WASHINGTON, JR. (6 reels).
Star, Wesley Barry. Corking good comedy
for Saturday. Barry out of short pants and
had a good story back of him. Had big at-
tendance. Draw family class in city of 17,-
000. J. M. Blanchard, Strand Theatre, Sun-
bury, Pennsylvania.

GOLD DIGGERS. (6,500 feet). Star cast.
Good, entertaining picture. Some good
comedy. It is not a western. We advertised
this fact, as the title may be misleading.
Moral tone okay and it is suitable for Sun-
day. Draw general class in town of 3,300.
Admission 25-30. Krieghbaum Brothers,
Char-Bell Theatre (800 seats), Rochester,
Indiana.

GOLD DIGGERS. (6,500 feet). Star, Hope
Hampton. Warner Brothers' pictures are
consistently good, and this is one of their
best. Work of the star particularly good,
with Louise Fazenda a close second. Wyn-
ham Standing also deserving of special men-
tion. Moral tone good and it is suitable for
Sunday. Had fair attendance. Draw all
classes in city of 16,000. Admission 10-35.
Mark C. Read, Jefferson Theatre (850 seats),
Coffeyville, Kansas.

GOLD DIGGERS. (6,500 feet). Star, Hope
Hampton. Here's a pippin. Good for any
class except the "roughnecks." Had lots of
patrons say it was the best yet. Moral tone
okay, but it is not suitable for Sunday. Had
fair attendance. Draw all classes in town
Of 2,000. Admission 10-20. Henry Greife,
Opera House (450 seats), Windsor, Missouri.

HEROES OP THE STREET. (6 reels).
Star, Wesley Barry. This is a usual dandy
Barry picture. Barry goes good here. Tou
will make no mistake in buying this one.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all class-
es in town of 500. Admission 10-25. A. F.
Schriever, Oneida Theatre (225 seats), One-
ida, South Carolina.

LITTLE CHURCH AROUND THE CORNER.

(6,300 feet). Star cast. Pleased nearly ev-
eryone. Many patrons said best show of its
kind In a long time. A splendid Sunday
picture. Moral tone fine and it is suitable
for Sunday. Had good attendance. Draw
all classes in town of 1,250. Admission 10-
30. F. E. Wheeler, Strand Theatre, Scotland,
Carolina.

LITTLE JOHNNY JONES. (6 reels). Star,
iJWjnny Hines. Good picture. Pleased all.
Commented as best race horse picture ever
seen. Moral tone okay but it is not suitable
for Sunday. Draw general class in town of
3,300. Admission 25-30. Krieghbaum Broth-

From one of the new Century comedy se-
ries, five in all, starring Baby Peggy, coming
from Universal

ers, Char-Bell Theatre (800 seats), Roches-
ter, Indiana.

LUCRETIA LOMBARD. (7,500 feet). Star,
Irene Rich. A real good picture and print
in good condition. A picture of real life
itself. Moral tone good. Had good attend-
ance. Town of three thousand. Admission
15-30. L P. Grimm, Olympic Theatre, Floy-
dada, Texas.

TIGER ROSE. (8,000 feet). Star, Lenore
Ulrich. A good picture of the North Woods
with splendid scenery. One patron told me
seeing the scenery was worth the price of
admission. Moral tone good nad it is suit-
able for Sunday. Had fair attendance. Draw
general class in town of 9,000. Admission
15-35. Edwin F. Allman, Pike Theatre (300
seats), Dover, Ohio.

WHERE THE NORTH BEGINS. (6,200
feet). Star, Rin-Tin-Tin. A good snow pic-
ture of the far north. Don't be afraid to
boost. Rin-Tin-Tin, the famous police dog.
This one took them by storm here for three
days. Moral tone good but it is not suit-
able for Sunday. Had very good attendance.
Draw general class in town of 9,000. Ad-
mission 15-35. Edwin F. Allman, Pike The-
atre (300 seats), Dover, Ohio.

WHERE THE NORTH BEGINS. (6,200
Star, Rin-Tin-Tin (dog). This wonderful
dog is a sure fire box office attraction, and
surely deserves all the nice things that have
already been said about him. You can't play
this one up too strong. Moral tone fine and
it is suitable for Sunday. Had good at-
tendance. Draw all classes in city of 16,000.
Admission 10-35. Mark C. Read, Jefferson
Theatre (850 seats), Coffeyville, Kansas.

Comedies

ARABIA'S LAST ALARM. (Fox). It is an

uproar. Has a big negro and a trained dog
and horse that kept the people laughing
from start to finish. Moral tone okay. Had
only fair attendance. Draw all classes in
town of 3,500. Admission 10-33. M. W.
Larmour, National Theatre (450 seats), Gra-
ham, Texas.

BALLOON ATIC. (First National). Star,
Buter Keaton. A one hundred per cent,
knockout comedy chock full of originality
of the first water. If you have a special day
get this one. Moral tone okay and it is
suitable for Sunday. Had fair attendance.
Draw rural class in town of 800. Admission
10-25-33. J. D. Warnock, Luna Theatre (350
seats), Battle Creek, Iowa.

BARNYARD CAVALIER. (Educational).

Star, Bobby Vernon. A 1921 release with
film in better shape than some of the 1924
stuff we have been getting. Educational
comedies from the New Orleans exchange are
always in excellent condition and show up
fine on the screen. This is a "fast and furi-
ous" comedy that will please anywhere.

Played it with "Sonny" and had A No. 1
program. Moral tone okay and it is suit-
able for Sunday. Draw general class in
town of 1,000. Admission 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre, Melville, Lou-
isiana.

BEFORE THE PUBLIC. (Pathe). Star,

Snub Pollard. Good. More action than the
average Pollard comedy. Guy C. Sawyer,
Town Hall Theatre, Chester, Vermont.

BIG MOMENTS IN LITTLE PICTURES.
(Pathe). Star, Will Rogers. I enjoyed this,
but these seem to be over the head of the
small town crowd. I believe that they are
a higher type of comedy than most people
wish. Moral tone good and it is suitable for
Sunday. Had fair attendance. Draw all
classes in town of 3,200. Admission 10-20-30.
Charles Leehyde, Grand Theatre (500 seats),
Pierre, South Dakota.

BONE DRY. (Pathe). Star, Jobyna Rawl-
ston. One reel; good; plenty of action. Draw
farmers and business class in town of 2,200.
Admission 10-25. A. F. Jenkins, Community
Theatre (491 seats), David City, Nebraska.

CAPTAIN APPLESAUCE. (Arrow). Star,
Eddie Lyons. Not as good as other come-
dies. However, there are quite a few laughs
in it. Book the Lyons and Monte Banks
comedies and give the Independents a
chance; you won't repent it. H. W. Rible,
Mayfield Theatre, Mayfield, California.

CHASED BRIDE. (Educational). Two-
reel comedy. One of those kind of comedies
without a laugh or really funny situation
at all. It is a joke comedy. Draw town
and country class in town of 900. Admis-
sion 10-30. Charles L Not, Opera House,
Sutherland, Iowa.

CHOP SUEY. (Educational). Star, Dor-
othy Devore. Plenty of action in last half
of second reel and that's all. High class
comedy, though, and ought to go well in
nearly any place, but wasn't very well ap-
preciated here. Moral tone good and it is
suitable for Sunday. Draw mixed class in
town of 1,000. Admission 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre, Melville, Louis-
iana.

COLD CHILLS. (Educational). Star, Lou-
ise Fazenda. Fairly good comedy. Might
bring roars of laughter in some places but
failed to draw a giggle here, although amus-
ing in spots. Miss Fazena not very popular
here. Moral tone fair and it is suitable for
Sunday. Draw mixed class in town of 1,000.
Admission 10-25 regular, 15-35 special. H. H.
Hedberg, Amuse-U Theatre, Melville, Louis-
iana.

COME AND GEVT ME. (Pathe). Star, Leo
Maloney. This one and several of these
two-reels that I have run are the best West-
erns I have seen. I believe these will please
anywhere. Moral tone okay and it is suit-
able for Sunday. Draw general class in
town of 800. Admission 10-30. Frank G.
Leal, Leal Theatre (246 seats), Irvington,
California.

COURTSHIP OF MILES SANDWICH.
(Pathe). Star, Snub Pollard. This take-off
on "Miles Standish" is fine. Pleased my au-
dience immensely. The burlesque is fine.
Guy C. Sawyer, Town Hall Theatre, Ches-
ter, Vermont.

COURTSHIP OF MILES SANDWICH.
(Pathe). Star, Snub Pollard. A very good
comedy, with plenty of action. William
Noble, Rialto Theatre, Oklahoma City, Okla-
homa.

CYCLIST. (Fox)j Star, Clyde Cook. A
mighty good two-reel comedy that kept the
house in an uproar. You can boost this one.
Moral tone okay and it is suitable for Sun-
day. Had poor attendance. Draw rural
class in town of 800. Admission 10-25-33.
J. D. Warnock, Luna Theatre (350 seats).
Battle Creek, Iowa.

DUDE. (Educational). Star, Jimmie Adams.
Had several fine comments on this "Cameo"
comedy. It is a fast moving comedy from
start to finish. Moral tone okay and it is
suitable for Sunday. Had poor attendance.
R. K. Russell, Legion Theatre, Cushing, Iowa.

EDUCATIONAL COMEDIES. (Educational).

We play one a week. The average is fair;
of late not so good. Moral tone good. Draw
small town and country class in town of
2,000. Admission 10-25. Wallis Brothers,
Isis Theatre (250 seats), Russell, Kansas.

560

MOVING PICTURE WORLD

June 7, 1924

FALL GUY. (Vitagrnphl. Star, Larry
Semon. Just another Larry knockout. This
one gets swifter and deeper. Fast comedy
after comedy. Larry comes across with the
goods. There is no gamble when this Is
on the bill. Moral tone good and it is suit-
able for Sunday. Had good attendance.
Draw general class in town of 1,200. Ad-
mission 10-25. E. N. Prescott, Prescott The-
atre (250 seats), Union, Maine.

<;i MI'S COMEDIES. (Universal). Every
one good and have made me money. Pleased
young and old. I have played four of them
and none bad. Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw all classes in town of 4,000. Admis-
sion 10-20. George L. Sallerwhite, Empress
Theatre (350 seats), Webb City, Missouri.

HELP ONE ANOTHER, ROUGH SEAS.
(Pathe). Spat Family. These two Spat
Family pictures are good. Rough Seas best
we have shown of these pictures. Laughs
from start to finish. Draw all classes in
town of 2,800. Admission 15-25. D. W.
Strayer, Mt. Joy Theatre, Mt. Joy, Pennsyl-
vania.

HE V RUBE. (Christie Comedy).. Star,
Bobby Vernon. A real good two-reel com-
edy. The Christies are all good average
comedies and these old ones can be bought
right. Had good attendance. Draw rural
and small town class in town of 1,500. Ad-
mission 10-22-25. T. W. Cannon, Majestic
Theatre, Greenfield, Tennessee.

HIGH SCHOOL DAZE. (Universal). Star,
Bert Roach. Am including this one-reel
comedy in this report as it is so seldom that
one of Universal's one-reelers brings laughs
that something ought to be said when one
does bring results. Grown-ups thought this
silly but the kids were greatly tickled dur-
ing the schoolroom scene. Bert Roach does
better when away from Neely Edwards, it
seems. Moral tone okay and it is suitable
for Sunday. Draw mixed class in town of
1,000. Admission 10-25, 15-35. H. H. Hed-
berg, Amuse-U Theatre, Melville, Louisiana.

HORSESHOES. (Vitagraph). Star, Larry
Semon. Semon not what he used to be. Not
making the comedies he made two years ago.
Draw railroad class in town of 2,700. Ad-
mission 10-25, 15-30. Wilcox and Witt,
Strand Theatre, Irvine, Kentucky.

I DO. (Pathe). Star, Harold Lloyd. Thir-
ty minutes of chuckles. Lloyd gets more
laughs "dressed up" than others "made up."
Screen's greatest, excepting only MacLean.
Good print. Moral tone okay and it is suit-
able for Sunday. Had good attendance.
Draw oil and farm class in town of 508.
Admission 10-25. J. A. Herring, Playhouse
Theatre (249 seats), Strong, Arkansas.

JUNGLE PALS. (Fox). Two-reel comedy
that was excellent. Best monkey comedy
ever shown here and the producer should
have heard the young uns squealing during
the bike race between the apes. Footage
was short, not over 1,500 feet. Don't know
whether part was missing or just made that
way. Good anywhere. Moral tone good and
it is suitable for Sunday. Draw mixed class
in town of 1,000. Admission 10-25 regular,
15-35 special. H. H. Hedberg, Amuse-U The-
atre, Melville, Louisiana.

JUNGLE ROMEO. (Educational). Star,
Snooky. Two-reel comedy that failed to
bring a laugh. However, this picture is well
worth adding to regular program, as it
shows a wonderfully well-trained monkey
playing a double role. Although slow in ac-
tion, I heard no complaints. Moral tone
good and it is suitable for Sunday. Draw
mixed class in town of 1,000. Admission 10-
25, 15-35. H. H. Hedberg, Amuse-U Theatre,
M'elville, Louisiana.

JUN«iLE romeo. (Educational). Star,
Snooky. Snooky certainly performs won-
derfully, but 1 am rather doubtful as to the
entertainment value of these comedies for
the grown-ups. Draw better class. Admis-
sion 10-15. C. A. Anglemire, "Y" Theatre,
Nazareth, Pennsylvania.

KISS ME. CAROLINE, (Christie — Educa-
tional). Good; in fact real good; better than
half the newer ones at twice the price. Used
regular advertising. Had good attendance.
Draw small town class. T. W. Cannon, Ma-
jestic Theatre, Greenfield, Tennessee.

LET 'ER RUN. (Educational ). Star, Dor-

For Mr. Gruppe

"See a request for reports from a
brother, Henry Gruppe.

"The only picture of the group that I
have playod or recall seeing on the
screen is 'Under the Lash' (Paramount),
featuring Gloria Swanson.

"Her support was Mahlon Hamilton.
The picture was very good, a different
type from the usual Swanson picture.
As I remember it, the scene of the story
was South Africa, near the diamond
mines. I do remember, however, that it
was entertaining and pleased my audi-
ence.

"I would be glad to help Mr. Gruppe
on others, but no doubt there are plenty
of brothers who have the requested
dope." — Guy C. Sawyer, Town Hall,
Chester, Vermont.

AS A MATTER OF FACT THIS IS
THE FIRST RESPONSE TO MR.
GRUPPE'S ASK-US FOR TIPS ON A
LIST PUBLISHED SEVERAL
WEEKS AGO. COME ON, FOLKS.
HELP A BROTHER EXHIBITOR.

othy Devore. Fast horse race comedy that
brought forth a number of laughs. Plenty
of action here. That's what today's fan de-
sires, action, action, action; and the film
companies ought to begin to catch the drift.
Action comedies and action features seldom
fail to please. Moral tone good and it is
suitable for Sunday. Draw mixed class in
town of 1,000. Admission 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre, Melville, Louis-
iana.

MACK SENNETT COMEDIES. Star, Harry
Langdon. Just played "Shanghaied Lovers."
This one caused a riot of laughter. I saw
"Picking Peaches" in the exchange. It was
a knockout. Book this series and clean up.
Draw fair class in town of 2,000. H. W.
Rible, Mayfield Theatre (250 seats), May-
field, California.

MERMAID COMEDIES. (Educational). I

use these comedies as fast as they make
them. The exchange treats you fair; the
comedies please one hundred per cent. What
more do we want? E. D. Aluchow, Hub The-
atre, Gaylord, Minnesota.

MILE A MINUTE MARY. (Educational).

Star, Dorothy Devore. A dandy comedy with
just enough laughs and thrills to balance it.
The print was in good condition. E. D.
Muchow, Hub Theatre, Gaylord, Minnesota.

MUMMY. (E<»\ Sunshine Comedy). Only
fair, and a rotten print. Turned over in
middle of second reel. No title. How long
must we suffer this poor print problem?
Moral tone, none. Draw small town class
in town of 2,500. Admission 10-20. A. L
Middleton, Grand Theatre, De Queen, Ar-
kansas.

PATHE COMEDIES. (I'nthe). We run

one a week. Sennetts, Turpins, Gang all
good. "Old ' Sea Dog" excellent. "Smile
Please" good. Draw small town and coun-
try class in town of 2,000. Admission 10-
25. Wallis Brothers, Isis Theatre (250 seats),
Russell, Kansas.

PLEASANT JOURNEY. (Pathe). "Our
Gang." A pleasing comedy that made 'em
chuckle and roar. The kids are surely on
the go and make things pretty fast for them-
selves and especially those on the train.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw general
class in town of 1,200. AdmisaioiL«v>0-25.
E. N. Prescott, Prescott Theatre (250 seats).
Union, Maine.

PLEASANT JOURNEY, STAGE FRIGHT.
(Pathe). Our Gang. Both good comedies,
the first being parhaps a little better of the
two. However. '(J|e life of an exhibitor would
be more serenilf all comedies could be de-
pended upon, tflCplease as well as "Stage
Fright." Guf ^ Sawyer, Town Hall Thea-
tre, Chester, \erraont.

ROUGHING IT. (Pathe). Spat Family.
One of their best comedies. These are not
generally liked here, but this one was real
good. Moral tone good and it Is suitable for
Sunday. Had punk attendance. Draw work-
ing class in town of 2,800. Admission 15-26,
20-30. David W. Strayer, Mt. Joy Theatre
(250 seats), Mt. Joy, Pennsylvania.

SPAT FAMILY COMEDIES. Here is one
of the best comedies on the market today.
More actual funny incidents, not slapstick,
than any other brand of comedy. Have
played all the first series and every one
proved to be a laugh-getter. Will please
especially in a high-class neighborhood.
Draw fair class in town of 2,000. H. W.
Rible, Mayfield Theatre (250 seats), May-
field, California.

TROUBLE BREWING. ( V I (nsrrnph ). Star,

Larry Semon. As usual Semon made a big
hit but this comedy is not up to his usual
high standard; at that, everybody enjoys
Semon here. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
rural class in town of 800. Admission 10-
25-33. J. £►. Warnock, Luna Theatre (350
seats). Battle Creek, Iowa.

TWO WAGONS, BOTH COVERED. (Pathe).

Star, Will Rogers. Mildly amusing. Not a
box office attraction. People expect more
from Rogers than his "screen children" give.
Moral tone okay and it Is suitable for Sun-
day. Had good attendance. Draw family
and high class in city of 300,000. Admis-
sion 35-50-75. L D. Balsly, Liberty Theatre
(1.012 seats), Kansas City, Missouri.

WISE CRACKER. (Fox Sunshine Com-
edy). Nothing to this one at all. Moral
tone okay and it is suitable for Sunday.
Had good attendance. Draw general class In
town of 800. Admission 10-30. Frank G.
Leal, Leal Theatre (246 seats), Irvlngton,
California.

Serials

LEATHERS TOCKING. (Pathe). Star cast.
Have run five chapters, and feel that Pathe
made a mistake when they called this a
serial. It is a classic just as the books from
which it was adapted were classics. The
photography and scenery is beautiful. Will
please the people who dislike the regular
run of serials. Good enough for any house.
Moral tone good. Suitable for Sunday. Had
good attendance. Draw general class in
town of 2,500. Admission varies. J. F.
White, Jr., Capitol Theatre (300 seats),
Asheboro, North Carolina.

Short Subjects

FIOHTING BLOOD. < F. B. O.). Best

money makers I ever saw. I have run both
series and made big money on them. All
exhibitors should book these "Fighting
Bloods." Moral tone good and are suitable
for any day. Had great attendance. Draw
farmers and town class in town of 3,500.
Admission 10-25. G. A. Peterson. Lyric The-
atre (250 seats), Sayre, Oklahoma.

FOOLISH PARENTS. (Pathe). Another
"little" picture that beats the supposed "big"
ones. If you want a dandy fill-in picture,
get this. Can be bought right. The story
is immense and capably acted. Pleased one
hundred per cent. Moral tone good and it
is suitable for Sunday. Had good attend-
ance. Draw all classes in town of 3,500.
Admission 10-28. S. Spicer, Miami Theatre
(450 seats), Franklin, Ohio.

JULIUS SEES HER (F. R. O.). This is
the beginning of a series of "The Telephone
Girl." Not much to brag about the first
one. Don't know what the others will^ be.
Moral tone good and it is suitable for Sun-
day. I. M. Hlrshblond, Traco Theatre, Toms
River, New Jersey.

JULILS SEES HER. ( F. B. O.L Star, Al-
berta Vaughn. This is the first of H. C. Wit-
wer's "Telephone Girl" series now running
in the Cosmopolitan Magazine. Well done
and excellent comedy. The audience enjoyed
it. There are twelve of them and we're
mighty glad to have booked the entire series.
Moral tone good. Had capacity attendance.
Draw good class in city of 30.000. Admis-
sion thirty-three cents. Frank Vesley, Na-
tional Theatre (950 seats), Stockton, Cali-
fornia.

June 7, 1924

MOVING PICTURE WORLD

565

Highly Successful Meeting of Ten Pathe Films

S. M. P. E. Held in Roscoe, N. Y. Extolled

By F. H. RICHARDSON

THE meeting of the Society of Motion
Picture Engineers held at Lakewood
Farm Inn, Roscoe, N. Y., May 19 to
22 inclusive was, it was generally conceded,
the most successful and the most valuable
meeting ever held by the Society. As I said
last week, the holding of the meeting in a
place of that sort did much to promote good
fellowship, which in the end, will lead to a
greater and more effective co-operation.
Chicago was chosen as the next meeting
place but the committee was instructed to
select a suburban lake-front hotel for meet-
ings.

The various papers were of unusual inter-
est. The Motion Picture Chamber of Com-
merce contributed one through W. W. Kin-
caid, upon the requirements of the educa-
tional and non-theatrical entertainment field.
The discussion following this paper cannot,
I think, fail to bring about at least consider-
able good. The demonstration, given by G.
C. Ziliotto, of the Panoramic Motion Pic-
tures, accompanied by a most enlightening
paper dealing with the methdos pursued in
securing the results, was an eye-opener in
so far as regards the possibilities for accept-
able panoramic motion pictures. Mr. Zili-
otto placed upon the screen panoramic mo-
tion pictures embracing both sixty and ninety
degree angles. These pictures were on

By TOM WALLER

AN exhibition of the pastels made by
Warren A. Newcombe for the two
Educational releases, "Sea of Dreams''
and "The Enchanted City," has brought
much admiration and praise from artists and
critics in New York City, where the show-
ing closed May 17.

One of Warren A. Newcombe's pastels
in "The Sea of Dreams," an Educational
release

standard films, projected by standard pro-
jector. The resultant picture had the same
width as the standard screen picture but the
effect was that of a very wide, comparatively
close-up, view and an apparent widening of
the screen itself. All the comments I heard
on the Ziliotto demonstration were favorable.
Mr. Albini, the inventor, was also present,
but unfortunately speaks only Italian.

The Lakewood Farm Inn was opened a
week early in order to accommodate the con-
vention, therefore, the membership and guests
"owned" the hotel. I'll tell the broad, wide
world that Kroesen in golf slippers, and Cud-
more (weight 400) on the hurricane deck of
a horse, are quite some considerable sights.
Porter wept tears of anguish because it
rained two days and a golf moberette or
mobsome or something of that sort he had
planned to pull off could not be inflicted upon
the assembled multitude.

Taken all in all, the meeting was, as I have
already said, hugely successful, both from the
helpful and the entertainment viewpoints.

Queries : Could Herbert Griffin, Doc Kell-
ner, or L. C. Porter kill a clay pigeon with
an axe? Is it possible to play a golf mob-
some using canoes? Why did so many wives
come along? Were they suspicious? What
effect has cold water and a dull razor on
Willard Cook's temper? Ask the hotel man-
agement. What were the actual thoughts of
the ladies concerning the he-male contingent
while the stag was in process?

Newcombe's ability as one of the coun-
try's foremost artists has long been recog-
nized. It is "art for art's sake" with him
and he maintains that in no way is he vio-
lating his standard by doing such work for
the movies.

"Thousands and thousands more people
go to the picture theatre over those who
visit infrequently a museum of art," he em-
phasized to members of .the trade press at
a recent luncheon. "It has been proven es-
pecially by my productions that art can truly
be transmitted to the screen without so
much as marring a single detail of its beau-
ty. The industry should be quick to realize
this great opportunity not only from the
standpoint of art but also from the view-
point of economy.''

The cost of production could be reduced
to a minimum, Newcombe maintains, by
substituting many works of art of this kind
for expensive sets. Such a painting would
have all of the essentials of many sets, the
artist asserted. Newcombe is art director
for D. W. Griffith.

Warners Get "Recompense"

Warner Bros, announce they have the
screen rights to "Recompense," a sequel to
"Simon Called Peter," by Robert Keable.

'Recompense" will be included among the
twenty productions to be made by the
Warners for the coming 1924-25 season.

It will be one of the twenty Warner pic-
tures for the 1924-25 season.

Pathe has again been commended for
its presentation of worthwhile pictures
by having ten of its current releases
chosen for the selective list of Photo-
play Guide in the April number of that
paper, the monthly bulletin of the Na-
tional Committee for Better Films, affil-
iated with the National Board of Review.

They include: "The First Hundred
Years," "Signing of the Declaration of
Independence," "Birds of Passage,"
"Sporting Speed," "It's a Bear," and
five issues of the Pathe Review, from
numbers 15 to 19 inclusive.

Hughes Added to Cast

Gareth Hughes has been selected for the
rol eof "Collie" King, supporting William
Desmond in a new Universal special produc-
tion tentatively titled "Desert Law," which
Ernst Laemmle is directing. It is an im-
portant juvenile characterization.

"Desert Law" is a film version of Henry
Herbert Knibbs' novel, "Overland Red," with
Desmond starring in the title role and
Hughes, Lucille Hutton, William A. Steele,
S. E. Jennings, Clark Comstock, Albert J.
Smith and Bob Kortman in supporting
roles.

"Traffic in Hearts"

"Traffic In Hearts,'' the latest C. B. C. pro-
duction has just been completed and is now
ready for release.

The cast includes Charles Wellesley, Ed-
win Tilton, John Herdman, Betty Morrissey,
Thomas O'Brien, Fred Kelsey, Arthur Ran-
kin.

First National

Signs Nazimova

Nazimova, who has been absent from
the screen for several seasons, is go-
ing to return to motion pictures. This
will be good news to her large follow-
ing and to the exhibitors of the coun-
try. Richard A. Rowland, general man-
ager of First National Pictures, Inc.,
announces a contract with Nazimova to
appear in a story by a foreign author
which will be made in Los Angeles in the
near future.

Negotiations between Nazimova and
First National have been in progress for
some time. She decided to give up her
vaudeville engagements to return to the
screen because she believes the leading
role in the vehicle for which she has
been engaged, will give her a great part.

The name of the story in which Mme.
Nazimova will appear for First National
is being withheld for the present time,
until negotiations with the author have
been completed.

Substitute Pastels for Many

Expensive Sets, Says Artist

566

MOVING PICTURE WORLD

June 7, 1924

Temple Theatre Company Is
Reorganized in Toledo, Ohio

THE Temple Theatre Company was
reorganized in Toledo, Ohio, last
week. The new company which will
operate this theatre in the future will be
known as the Horater Temple Theatre
Company, with H. C. Horater as president
and general manager. The new company
is incorporated for $65,000.

The policy of the new company will be
entirely changed. The house will close
June 28 for the summer and will reopen for
the fall season on August 18. The new pol-
icy which will be inaugurated with the open-
ing of the fall season calls for the showing
of only the big attractions in the film indus-
try. Under no circumstances will a pic-
ture be shown for more than a week and
the prices charged for admission will be
governed by the character of the pictures
shown that particular week.

"My thirty-nine weeks at the Temple have
proved to my entire satisfaction that prices
charged for admission do not mean a thing
to the public. If you have the picture that
the public want they will gladly pay any
price you ask, hence I am going to start out
with our new organization with no definite
policy as to price; simply fix my price ac-
cording to what we believe the picture is
worth and I am confident the public will pay
the price," said Mr. Horater.

Persistent rumors are afloat both in pic-
ture and financial circles to the effect that
Loew's Valentine will wind up affairs in To-
ledo about August 1 and the Valentine
Theatre will again be turned over to the
legitimate big show attractions. The Val-
entine building is owned by E. D. Libbey,
Toledo millionaire. The building now is oc-
cupied by city offices and Loew's pictures.
The city offices will move out next year as
soon as the new city hall now under con-
struction is completed, and Libbey intends
to turn the building into a large depart-
ment store.

Toledo at present is forced to stage its
big productions at the Newboys' Auditorium.
This house is way out of the theatrical dis-
trict and the newsboys are desirous of tak-
ing over their building and turning it into a
workshop which would leave Toleda with-
out a first-class theatre.

The Valentine is the ideal spot for the big
shows. It is one of the prettiest theatres
in the Middle West. It originally 'was built
for the big shows but lost money under
George Ketcham's management. Since that
time, however, Toledo has grown over 100,-
000 in population and there is no question
but that as a first-class legitimate house it
would prove a winner.

Big Merger Leaves "Uncle Lou"
Unattached: Has Great Record

THE Goldwyn-Metro merger brought
about a number of unusual happen-
ings, but not the least of the sur-
prises to us to find "Uncle Lou" — known to
every showman in Texas, Oklahoma and
Ar'.-ansas — loose for the first time in the
memory of man. Here's laying an odds on
bet that he won't be that way very long.

"Uncle Lou" — that's what exhibitors call
him — is officially L. B. Retry. He has been
supervisor of the district mentioned above
for Goldwyn-Cosmopolitan and dates back

to the original Sam Goldwyn organization.
We could go on for a column about his rep-
utation but doubt if we could do the job any
better than it was once done by a very close
friend of ours in a personal letter. This
friend, one of the most prominent exhibitors
in the country, wrote :

"He built up a fine business in Texas,
Oklahoma and Ar' ansas a good deal like
A. T. Stewart built up a business in Xew
York City, where, the best authorities tell
me, he went to work for a dollar a day and
built up a fortune of forty million dollars.
Remy hasn't built up any fortune but he
has built up a tremendous line of good-will.
He is indeed one of the personalities in the
sales end of film business. Religiously hon-
est in all his dealings, able to get top prices
for his pictures and leave a sweet taste in the
mouths of his patrons, I doubt if another
man in the Goldwyn organization could have
kept revenue up the last few years when
the Goldwyn product was in and out. Remy
could always go bac < to the same exhibitor
and sign for the coming product regardless
of how unsuccessful the preceding product
had been." [ R. E. W.]

LEWIS BARTON REMY

Shirley Mason for Fox

Production has been started at the Will-
iam Fox West Coast Studio on the latest
Shirley Mason star series attraction, tempo-
rarily titled "The Phantom Jury." Denison
Gift is directing this picture from the story
by Shannon Fife and the scenario by Thom-
as Dixon, Jr. William Collier, Jr., has been
.signed for the leading male role.

ABE BLUMSTEIN

Resigns After 20 Years

Elum = tein Ends Long Service With
Fox; Joins Commonwealth

Abraham Blumstein, for 20 years con-
nected with William Fox, has resigned that
connection and on June 1 will join Com-
monwealth Film Corporation.

Samuel Zierler, president of Common-
wealth, stated: "Mr. Blumstein joins Com-
monwealth in the capacity of general sales
manager. Needless to say, I consider our
firm and myself fortunate in obtaining the
service of such an able man as Abe
Blumenstein."

Mr. Blumstein stated : "Naturally one
does not leave an employer he has served
as long as I have served Mr. William Fox
without regret. But the proposition that
I have been offered with Commonwealth is
so engaging that I would not be true to
myself were I to refuse."

They Saved the Show

High Praise in Los Angeles for Short
Subjects

Two more instances of the Short Subject
"saving the show'' arc noted in the review-
er's column of the Los Angeles "Times," both
reviews appearing in one issue. The first
instance is that of the bill of Loew's State,
Los Angeles, where after criticising the fea-
ture the review concludes with the follow-
ing:

"Much needed comedy relief is furnished
by Lloyd Hamilton in 'Killing Time' which
has many high spots of fun, with perhaps
the funniest moment the scene at dinner in
which a bare lady dances and smoke issues
from the comedian's shirt front and collar
as he inadvertently sits on a chair above
a chafing dish on the floor."

The next review is that of the program
of Grauman's Metropolitan, and again the
comedy is credited with being the saving
feature of the bill.

"Here's another case," writes the re-
viewer, "of drab boredom being turned to
sweetness and light by a comedy! 'Flying
Finance,' a Jac!< White Comedy, pages the
giggles. There is a cyclone sequence that
is one of the funniest things in all picture-
dom."

Selling the Picture to the Public

EDITED BY EPES WINTHROP SARGENT

Aggressive Campaigns for Girl Shy

Aid Southern Enterprises Managers

ALTHOUGH the temperature in the
South has reached an altitude that
discourages many theatre patrons,
with the glorious weather coaxing them to
stay outdoors, several house records on
Southern Enterprises were broken anew by
Harold Lloyd in Girl Shy, and almost every-
where the reports indicate that the new
comedy is the best liked of the comedian's
longer releases. W. E. Drumbar, of the
Riviera, Knoxville, Tenn., for example, re-
ports that an unusual number of persons
came a second time, and regrets that his
house capacity was only slightly in excess
of one thousand seats.

The most thorough campaign from that
territory is reported by Guy Kenimer, of the
Arcade Theatre, Jacksonville, who broke
both the attendance and financial records,
this last in spite of the fact that the picture
was paid at regular prices.

Aid to Future

He writes : "I feel that this picture is a
lubricant to future business and started
people coming who needed stirring up." He
also expresses the opinion that it would
have brought out about as many at ad-
vanced prices. This is more or less open
to question.

He started off with a float used in a local
parade, originally intended as a pageant, but
which has degenerated into a series of ad-
vertising displays, gorgeous, but not repre-
sentative of the original idea. The Arcade
had the only theatre float in the night pa-
rade, and as the turnout was watched by
about 75,000 persons in a 91,000 town, it can

be seen that the result was far-reaching.
After the parade the two cutouts were
taken down, one being placed intact over
one entrance to the house and the other cut
for display on a marquise. The latter was
spotlighted from a nearby window.

Hooked to Sewing Machine

Hooking Girl Shy to a sewing machine
may seem a bit far-fetched, but it will be
recalled that there is a scene with Lloyd at
a machine in the tailor shop, and this cutout
was tied to a local display, gaining an ex-
cellent window*. He also got into a jew-
eler's window, which was making a special
display for an anniversary week, and the
candy hook-up worked well.

An adaptation of this last was worked on
the livest restaurant with the copy: 'Are
you Girl Shy? Bring her in here and win
her heart through her appetite (they are
always hungry), then take her to see Girl
Shy at the Arcade.

The teaser copy was worked over for reg-
ular single twos, and the supplied cartoon
was run in a South Jacksonville paper.
There was a resemblance contest with a
parade, the house having several added
starters, including the man in a barrel. This
last was used as a perambulator for a week.

The result was a standout even on the
deadest night, which is Thursday in Jax.

Ran Well Up

H. B. Stiff, of the Tivoli, Chattanooga,
did not break any record, but if you have
ever taken any of the wonderful auto rides
around Lookout Mountain you can under-
stand why even Lloyd could not draw the

autoists in at this t]me of year. It was
Music Week and a special organist had
been dated in to mark that fact. He was
given a generous share of the advertising,
but Lloyd got four banners along the main
street, and his share of the newspaper work.
The best display was the foyer design. The
Tivoli foyer is second only to that at the
Howard, Atlanta.

Went Fifteen Miles

Clayton Tunstill, of the Rialto Theatre,
Chickasha, Okla., spent only $6.75 to break
records for a three-day run. He used a 24-
sheet cutout and two threes for the lobby,

A Pathe Rtlease

THE OTHER BANNER

with balloons and circle cards. He also
used netted balloons in a store window, the
spheres being kept in motion by means of
a concealed fan. Twenty five balloons were
inflated with gas and set adrift. Each car-

A Pathe Release

AN EXAMPLE OF THE DOUBLE USE OF CUTOUTS. THE SAME MATERIAL WAS USED ON FLOAT AND FRONT
Guy Kenimer, of the Arcade Theatre, Jacksonville, used this cutout on a local night parade; the only theatre float in the turnout.
After the parade the cutout was used above one entrance, as shown, and the other side was used on the marquise of a second entrance,
so that the same material worked for a week or more instead of merely for the single night of the parade. Figure on this when you

arrange your own perambulators.

568

M QV i n r i K h WORLD

june 7, 1924

Production Hints from Edward L. Hyman

Managing Director Mark-Strand Theatre, Brooklyn

ried a note promising a ticket for the re-
turn of the balloon. One got fifteen miles
out of town, which was good for a dog story.
Balloons were given the children, and the
circles were tied to parked autos.

Atlanta Handicapped

With the Metropolitan Grand Opera
Company in town, the Howard Theatre, At-
lanta, was unable to .break the record. He
got about two pages in the Constitution with
prizes to the children making the largest
number of sentences out of the letters con-
tained in the phrase "Harold Lloyd's latest
and best comedy is Girl Shy." The contest
was div:ded into classes for Adults, High
School and Grammar School patrons. Kings-
more paid to part of the space, which does
not sound so good.

Most of the opera stars accepted his in-
vitation to visit the matinees and their com-
ments were shot over to the newspapers; he
also horned on a special week.

This was Law and Order Week, a local
affair handled by the Junior Chamber of
Commerce. One of the stunts was the hang-
ing of an effigy. Kingsmore hung out two
in advance of the official lynching with
"This is not Law and Order, but just Harold
Lloyd in Girl Shy." The resemblance to
Lloyd was excellent as to the goggles. Kings-
more also put a banner in the parade. He
did a nice, but not a record business.
Knoxville Was Good

The Riviera Theatre, Knoxville, bro\e the
attendance but not the cash records, since
this was played at regular admissions. He
figures that he could have broken the record
with a full week, as he was still turning
people away the fourth day.

He used five cutouts for the lobby dis-
play and gave a pair of seats each day as a
prize in a newspaper contest for the best
incident reported by a reader. The contest
had noihing to do with the picture, but
brought good publicity. The marquise was
bannered and street car signs were used.
Tied to a House

In Spartanburg, S. C, the big idea was
a miniature house supplied by a local build-
ing company. This was mounted on a float
and bannered "Don't be Girl Shy. You get
the girl— we'll build the home. See Harold
Lloyd :n Girl Shy."

THE WOMAN ON THE JURY" is a
drama of the heavier sort, a sur-
rounding program was put together
of lighter stuff, the nearest approach to the
more solid classics being the Meditation
from "Thais" as violin solo and ballet num-
ber in a presentation of three divertissements.
The latter consisted of three incidents, and
besides these there were two other musical
offerings, the Topical Review and an Aesop
Fable film. This brought the show up to
an even two hours, with the feature picture
taking up one hour and twenty-one minutes,
the Topical Review eight minutes, the Fable
five minutes and the musical numbers
twenty-six minutes altogether.

"Overture Populaire" was a symphonic
blending of Victor Herbert's "A Kiss in the
DarV and Jolson's "California Here I
Come," arranged and orchestrated exclu-
sively for this theatre. The lighting in-
cluded Mestruni 150 ampere floods from the
dome on the musicians, straw and rainbow.
Blue foots and borders large stage; red
coves, amber entrance spots covering fabric
ceiling drapes and the sides; transparent
windows, amber. The gold draw curtains
were closed over the production stage and
arch spots of orange were spread over the
pleats. Six minutes.

"Bits of Old Southern Tunes," as the name
would suggest, was presented in a setting
consisting of a levee drop, showing a big
round amber moon and a boat with lighted
windows. Set bales of cotton here and there,
water ripple effects on the water, and a
bench to the right. An open box lamp,
blue, from either side, gave the soft night
focus to the back drop and set. The singer,
a basso costumed as Uncle Tom, sang vari-
ous Southern melodies, picked out by a soft

This was perambulated, and the same idea
was made the basis of a co-op. page with ad-
vice as to where to get the furniture, the
ring, the candy and similar bait.

J. H. Stelling also used the word con-
test with ticket prizes and got a lot out of

straw spot from the side. From the booth
there was a medium blue Mestrum flood,
150 amperes, on the musicians and there was
no other front lighting. Seven minutes.

The Divertissements opened with the Medi-
tation from Massenet's "Thais" by a ballet
of ten, in white draperies, red wigs, and
carrying a bunch of red roses each. The
background was deep blue plush cyclorama.
As they danced, while the concert master
under am amber baby spot played violin ac-
companiment, the ballet were covered by
light pink spots from either side. There was
no other lighting for this. The second of
the divertissements was a duet on the apron
of the small stage, by soprano and tenor.
They were in front of the gold draw cur-
tains which had just closed in the "Medi-
tation." First an amber spot from the dome
picked out the tenor, in dress suit, as he
stood singing the first verse and chorus of
Irving Berlin's "What'll I Do." Then this
spot died out and a white spot from the
dome fell on the soprano, who sang the
second verse and chorus. Then both sang
another chorus, under orange spots. "In
Holland," a Dutch novelty dance, concluded
the divertissements. This was before a
specially painted back drop of Dutch houses
in bright colors. The dancers wore Dutch
dresses of blue and white. Two orange
floods from the dome covered the produc-
tion stage, and an orange flood from the
booth was on the musicians. Foots were
blue full and green one-half. Magenta en-
trance spots on ceiling and sides. Trans-
parent windows light green. Spots for pro-
duction stage, to augment the orange flood,
were light blue, straw and orange. Thirteen
minutes.

this without contributing more than the idea
and the tickets.

A Teaser Started

At the Imperial Theatre, Gadsden, Ala., A.
L. Snell started off with teasers reading:
"Three days of joy next week. Are you G.
S.?" Twenty-five half sheet cards were put
out in good locations and the same copy was
painted on the mirrors of soda bars, in bar-
ber shops, drug stores and on windows.

Milk bottle hangers were used by three
dairies the Sunday before the opening, and
the schools permitted Mr. Snell to distribute
blotters to all pupils.

When it rained the second day, prominent
people were called to the phone and offered
taxi transportation to the theatre. This
brought in a hundred paid admissions at a
cost of $3.60 for gas and six passes to the
taxi company officials.

He used the sewing machine cutout, and
the ambulance stunt, perambulating the
latter. He also used an A board truck in
Gadsden and two suburbs, and got the first
street car hangers ever permitted by the
traction company. He got his reward for his
hustle in a nice increase in business.

Thorough

William Epstein, of the Royal Theatre,
Laredo, Texas, is a dyed in the wool First
National fan. He splits his advertising 50-
50 between the title and the brand.

June 7, 1! 24

M O V I .V G f ICTURE WORLD

569

A *'»»* .lOHUl iv«.t. .

MOVING THE MOVIES IS A GOOD STUNT IN LONDON
Horace Judge, exploitation suggester for Great Britain's share of the First National
pictures, fitted up a van for daylight showing of the trailer on Secrets and materially
helped that Norma Talmadge production when it opened at the Palace.

Kid Parade Helped
Sell Love Master

The day before The Love Master opened
at the Imperial Theatre, Jacksonville, there
was a parade connected with Boys' Week,
and a section was devoted to children's pets.
Morrison arranged to have two children
enter police dogs which were blanketed for
the showing. It beat the usual newsboys'
parade four ways.

There was a series of special lectures on

children's poems at the public schools and
Morrison arranged to have the lecturer say
a few words about the dog and the play;
then Morrison himself would lead the chil-
dren in a song and plug for the special Sat-
urday matinees.

Not only was the general business good
but the Saturday morning special pulled
1,652 and had to be switched to the Palace,
a larger house.

Of course the parade was a stroke of good
fortune, but Morrison had the alertness to
press his luck, so he is entitled to the score.
It's seldom that he overlooks any good bet.

Moving Pictures

Really Did Move

Horace Judge knocked the props from
under the perambulating street car when
Norma Talmadge opened at the Palace Thea-
tre, London, in Secrets.

He fitted a moving van with a daylight
screen, set up a machine and a juice fac-
tory and ran the van all over the Metropoli-
tan District with the short trailer on the
play.

He got as much of a crowd as the most
exacting exploiteer could demand, and by
picking his territory to reach the class of
persons most likely to produce results at
the box office, he boosted business to a
gratifying degree. That isn't "Uncle
Horace" standing beside the van. It's George
King, of the First National staff, who was
temporarily made the manager of the mov-
ing movie. Can you imagine what would
happen if an American exploiteer should
frisk into town with kid gloves? George
wears them, though the tall hat is no longer
required.

The window trailer is not new over here,
but the portable display is not exactly com-
mon.

Copies Boston

Peep shows, after the Boston style, were
used by Charles E. Sasseen, of the Tremont
Theatre, Galveston. He had two. One was
The Great American Bat, which you prob-
ably have guessed was a brickbat, but re-
member that a "bat" is only half a brick.
The other was billed as "The Great Ameri-
can Hoo Doo." This was a sign reading:
"There are some people who do not believe
in this hoodoo, and there are some who do."
Although it was Texas, Sasseen was not
lynched for this atrocious pun. They laughed
at it and stood around to see someone else
get bitten.

For a side line he got 1,200 balloons from
a store, which were attached to cards telling
of the underline.

A Fox Release

NOW THAT HOT WEATHER IS COMING, HERE IS A VERY SIMPLE SNOW LOBBY
W. F. Brock, of the Strand Theatre, Knoxville, Tenn., gets all the value of heavy building with a painted banner and four dead trees
wrapped in cotton batting. Less cost, less fuss, less dirt, and j ist as much money brought up to the box office in exchange for tickets
to see Tom Mix in North of Hudson Bay. And don't forget that very often whitewash makes good snow as well as cotton.

570

MOVING PICTURE WORLD

June 7, 1924

Says Fashion Show
Broke All Records

A Universal Release

THIS LADY OF QUALITY WORKED IN A WINDOW
One of the stunts tried by George Miller in putting over A Lady of Quality at the
Suffolk Theatre, Holyoke, Mass. The camera libels her, for the girl really was good
looking, but you can get the idea, and the moving figure was a powerful attraction at

she shuffled the stills.

L. W. Carroll, of the Princess Theatre.
Berlin, N. H., writes that in spite of Lent
and hard times he broke all house records
with a style show pinned to Mae Murray
and Fashion Row, but his letter makes it
plain that he did not just put on the show
and expect it to do all the work unaided.
He put it over.

First of all he started in with windows.
The paintings that came with the picture
were washed and the frames regilded. Then
two were placed in the windows of the store
which supplied the men's and women's cos-
tumes. These windows, (there were two of
them) were dressed to suggest a draped
stage with dummies replacing the live
models.

In the hat store he pasted the stills on the
tops and sides of hat boxes, which proved
more effective than a straight display. Here
he also used the 11x22 lobby cards.

The shoe store got one oil painting and
some framed stills. In addition there was a
pair of nearly new slippers purporting to
have been worn by Miss Murray in the
production. These were given the woman
who filled them most acceptably, with five
consolation prizes of passes. This was a
store stunt and free to everyone. The con-
test was held the day prior to the opening.

Then Mr. Carroll had a friend in New
York send three telegrams. One to the
store read : "I congratulate the women of
Berlin that the same high class designer who
makes my gowns supplies your trade." The
milliner was asked to send her best model
for Miss Murray's next picture and one to
Carroll himself congratulated him on the
style show and rooted for good business.

For the show Mr. Carroll rented a gold
cyclorama and purple drapes, which gave a
new and rich stage effect. He had six
girls and one man, the girls making three
changes and the man two. One of the buy-
ers from the clothing store made the an-
nouncements, and two little girl pages
opened the curtains on the models. The
show ran 28 minutes after the picture and
held the crowd.

And we read with amazed wonder that

"all stage lights were full up, white, with a
white spot from the booth, to show the
gowns to best advantage.'' We did not
know there was a single manager who had
the good sense to keep the colored spots off
the costume show. We are glad that there
is one man who has not yet gone crazy
about color effects. It has been years since
we saw a clear, white stage, and yet white
lays all over color for real effect. Try white
light some time. It will be a novelty, to say
the least, and most people will like it.

A Combination

Combining the 24-sheet with the three
gave W. J. Murray, of the Rialto Theatre,
Atlanta, Ga., a better lobby than either
paper by itself since the combination illus-
trated the sub-title "He is your husband's
baby. He is my son. That's woman to
woman. Now will you take him?"

The star stunt was an envelope printed
"Not for men's eyes, but Woman to
Woman." The insert was a special herald
made from stock cuts and plain -book talk.

More Clothes

Now it is A Lady of Quality which is
made the excuse for a Fashion Show.
George A. Miller, a Universal exploiteer,
went to Holyoke, Mass., to help the Suffolk
Theatre, and he landed five local merchants
on a show, with the argument that a lady
of quality wants the best. Old stuff, but it
had the inevitable result of big business.

But Miller has a new one, too. Really
new. In the evenings a live Lady of Qual-
ity worked in a book store window for the
joint interest of the photoplay edition «nd
the picture. Keep that idea where you can
pick it up in a hurry. It's going to be
mighty useful to you some day.

David Bader Works
Dual Exploitation

David Bader, personal press representative
of the Stern Brothers in Universal's New
York office, was given the job of helping put
over Baby Peggy in The Darling of New
York at the Garden and Roosevelt theatres
in the Richmond Hill-Woodhaven districts.

While in Greater New York, these sec-
tions were formerly towns in their own
right, and still retain many of the character-
istics of the old form, so that the campaign
was practically putting the picture over in
two places.

A general locality paper was tied to the
idea with Peggy resemblance contests with
five prizes in each section, the top one be-
ing $15 in cash, with the rest tapering, most
of the prizes being contributed by local
merchants in return for the publicity.

There was a daily story for about two
weeks, with an increasingly large number of
entrants listed, and the co-operating mer-
chants came out for Peggy in their store
advertising as well as in window displays,
with the result that there was a heavy ad-
vertising play on a very small investment.
And the further result was that a heavy rain
the opening night could not affect the at-
tendance. Both houses were capacity for
the opening.

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A Paramount I

ADVERTISES THE PICTURE TO STOCK AUDIENCES
W. E. Drumbar, of the Riviera Theatre, Knoxville, Tenn., also manages the Bijou, a
stock house, and he advertises his films on the advertising curtain on the proposition
that if they will go once they will go again. It seems to work that way.

June 7, 1924

MOVING PICTURE WORLD

571

A First National Release

THIS ENCHANTED COTTAGE HAD A MIDGET FAMILY
It was a doll house loaned by a little girl in return for passes and was tenanted by a
troupe of midgets from a carnival company with the exception of the baby, which is
the child of H. B. Vincent of the Beacham Theatre, Orlando, Fla., who made the display

Lloyd Exploitation
Used Mostly Brains

Figuring that costly stunts would be
wasted on Harold Lloyd in Girl Shy, John
B. Carroll of the Victory Theatre, Tampa,
directed his energies to getting the name
over, knowing that the mere announcement,
if made sufficiently intensive, would bring
results.

This truck display, each side made from a
24-sheet, is about the most expensive stunt
he worked, but he backed 'this with a lot of
other ideas. The truck carried a locomotive
bell to get attention.

The first shot was started two weeks in
advance. This was a banner with only "Are
you Girl Shy?" When this had sunk in, Mr.
Carroll started a set of six slides with plan
book copy. Three days later he started the
trailer to supplement the slides, working this
for a week.

About the same time 5,000 circular heralds
were tied to doorknobs and automobiles, and
a clothing store used a number of cutout
heads to give point to the statement that if
you wore their clothes you did not feel Girl
Shy.

The day before the opening 500 balloons
were thrown from the. roof of a tall build-
ing. Some of them were chased half a mile
in the strong wind before they landed.

He sold the street car company into using
fender cards for the first time, and made a
lobby display of a large cutout head, mount-
ed on a rocker and animated by a fan motor.
He also strung the girls' heads around the
lobby until it looked like the morgue of a
wholesale Bluebeard.

Business could not have been any better,
so a greater expense would have been a
waste.

Hooked Fish

When the Liberty Theatre, Portland,
Oregon, came to play Galloping Fish, it
shot off on a new angle and got out a double
truck co-op. page with all fish dealers pay-
ing the bulk of the bill. Evidently fish
are a favored article of diet in Portland.

There was also an effort to use a gallop-
ing fish on a street float but apparently the
local fish could not be taught to gallop, so
that had to be called off.

On the other hand some $200 were
profitably invested in teaser ads, and
brought in an exceptionally good business.

Had a Sample Copy of
Enchanted Cottage

Playing The Enchanted Cottage, H. B.
Vincent, of the Beacham Theatre, Orlando,
Fla., borrowed a playhouse from a little girl
who won it at the Sub-tropical Midwinter
Fair. She was glad to loan it in return for
a bunch of passes — not too large a bunch.
It was tenanted at showing times by a
troupe of midgets who work with the Johnny
Jones show. The photograph shows the
midget family with the baby of Mr. Vincent.

Similar houses, or at least houses large
enough for dolls to live in, can be located in
almost any town, and they will work well
on this title. Dwarfs are not generally avail-
able, but children can be dressed up, if de-
sired.

. For a by-product Frank H. Burns, the ad-
vertising manager, hooked in pictures of
Barthelmess to a drive on Colgate products.
This brought samples of face powder and
shaving cream as well as combination
sample packages for lobby distribution and
also permitted the theatre to tie in on them
newspaper advertising done by the stores
at no cost to the house.

There was none of the usual testimonial
bunk. The window cards merely said that
Barthelmess knew the advantage of a
smoothly shaven face and that all men might
have good shaves by using the advertised
products.

The theatre also permitted the foyer to be
used for an advanced display of the products
with reference to the merchant displays in
nine windows. It was a nicely worked recip-
rocal campaign.

Sell some local merchant on the idea of giving
you some advertising fans.

L. R. Towns, of the Strand Theatre, Bir-
mingham, put out 3,000 rotos on A Society
Scandal, slipping them into the doorways of
the better class of residences.

They swelled the receipts like the chest of
a ward politician listening to the speeches
at a dinner given in his honor.

Don't envy other managers their exploita-
tion. Do the same things for your own house.
You can if only you have the nezvs.

A Pathe Release

MAKING A PERAMBULATOR FROM POSTER MATERIAL FOR LLOYD
John B. Carroll, of the Victory Theatre, Tampa, Fla, used this on Girl Shy, getting
his material from a 24-sheet. There is a s imilar display on the other side, and it helped
to pull' them in by backing up a lot of other inexpensive stunts.

572

M 0 1' I V r, PICTURE WORLD

June 7, 1924

Why Men Leave Home
Offers Many Stunts

About every three or four weeks Walter
Eberlardt seeks to brea'- into print with
another, "most comprehensive campaign ever
staged" in Los Angeles. He never seems
to achieve the ultimate for he has as many
"most comprehensive'' campaigns as the
average house has broken records, but they
really did a lot of things for Why Men Leave
Home at Lowe's State Theatre. Los Angeles.

"They" in this instance are Charles Con-
don and Bert Lennon.

About the best idea was to have Judge
Summerfield, who tries the divorce cases,
go on the air for two nights telling why
men leave home as he sees it. He was also
the guest of honor at a radio night at the
Cinderella Roof, where he was presented
with a well-earned loving cup. These two
semi-humorous tal' s about divorce causes
were real interest-exciters.

Of course they had to drag the Cinderella
Roof in. Xo Los Angeles campaign would
be complete without some hitch to this dance
hall. They must have about 23 "special" pic-
ture nights a week, every week, to judge by
what we get and do not print. Anyhow the

Cinderella had an ankle contest with the
contes'ants inside a revolving curtain.
"Ankle" seems to be liberally construed in
Los, which is the home of the one-piece
bathing suits for girls. It was good eye-fill-
ing publicity.

Poetry booklets telling in rhyme why men
etc., etc.. were generously distributed on the
lines of The Flirt books, and the automobile
summons was used with police permission.

Fifty-five hundred postcards were supplied
by the Ft. Francis Hotel. San Francisco and
mailed from that city, and 6,000 laundry
slips were used by a laundry which sends
'em home with all the buttons replaced.

The Inquisitive Reporter as ed five
people for their idea of the moving cause,
and each night the receipts were taken to
the day and night bank with great ostenta-
tion, an armored car being provided. Plants
circulated through the crowd telling the
dumbbells what was up. This gave a
window in tha ban building; really a very
pretty window.

A chain of drug stores, used to being
hooked, showed Alma Bennett using medi-
cated electr.city for a chest cold or some-
thing, and ta ing a fresh cold in the proc-
e s. and a chain of groceries coppered the
idea and offered 57 reasons why men did not
leave home, the reasons being the well-

known Heinz products, as shown in the
display sign.

There was an ambulance with a man who
had laughed himself to death and an ap-
preciation of the Western Union wire service,
whi"h the W. U. played up in enlarged re-
productions.

A stoc ing concern used leg models to
show why and there were a number of in-
dependent windows.

They also used the recruiting service on
the general idea that men left home to see
the world, and the newspapers and bill
posters were not neglected.

That's be ng comprehensive, perhaps even
to the supervative degree.

A Pretty Idea

Because he played The Dawn of a To-
morrow Easter week, J. P. Harrison, of the
Hippodrome, Waco. Texas, made his slogan
"With the Dawn of Easter comes The Dawn
of a Tomorrow."

Following this line, his lobby banner was
a purple ground with white letters outlined
in gold. A cutout painted lily was placed
either side for supporters, and the banner
itself carried the head of the star against
a country landscape.

A First National Release

SOME OF THE STUNTS WORKED ON WHY MEN LEAVE HOME FOR ITS LOS ANGELES SHOWING
On the top line are the ambulance stunt, the Navy A boards and the H einz hook-up showing 57 reasons why men do not leave home. Below
are the advance advertisement for an ankle contest on the Cinderella Roof and the contest itself. If that Cinderella roof ever goes out of

business we cannot imagine what the press agents will do. It's the tried and true friend of the exploiteer.

June 7, 1924

MOVING PICTURE WORLD

573

Plan Book Cut Is

Basis of D splay

W. C. Benson has produced a sightly four
sevens for the Laurier Theatre, WoonsocVet,
R. I., froni a plan book cut on Icebound,
working in the type in such a fashion as
to suggest that the cut was planned for the
space rather than a space built up around
a cut. The title seems to be taken from the
plan boo' . but is notched to let in type be-

A Paramount Release

FROM THE PLAN BOOK

low, which gives a more harmonious display
than where part of the space is hand lettered
to use up all of the cut. The lines just
below are a little large for the space, but
evidently Mr. Benson wanted to put over the
idea with emphasis. His best line, about the
New England locale, is slightly covered by
all capitals, but this is good work, taken by
and large, though by no means representa-
tive of Mr. Benson's best, for he has a nice
taste in type. Evidently he left too much
to the printer here.

Good Program

A neat program form comes in from J.
Miller, of the Lafayette Theatre, New
Orleans. It is a four pager, about six by
eight, with the program for the month on the
inside pages and with the super features
repeated on the back page. What we par-
ticularly like is the fact that the two comedies
for each day are given by title. Mr. Miller
seems to realize that comedies have a selling
value, so he gives them a chance to sell. He
uses two good slogans, "The most of the
best for the least" and "Any seat, any time,
one dime."

Hand Drawn Ads by
Former Cartoonist

Reginald V. Tribe, formerly a newspaper
cartoonist, is now manager of the Empire
Theatre, New Bedford, Mass. He is doing
some nice work for the Empire advertising,
and has the good sense to use type for the
lettering and stick to art work where art
work will do best. He has done better than
usual with this drawing of Gloria Swanson
in A Society Scandal, getting a real likeness
and handling his high lights to clearly in-
dicate the turban in the black band at the
top. The thumbnail sketch to the right of
the larger cut is not so well done. It looks
as though it had been forced in. Setting
it over to the right a trifle would have given
proper room. Apart from this the art work
really is art, and using type where the artist

is capable of doing good lettering shows in-
telligent restraint. This is five six and a
halfs, which gives a nice proportion and a
double shot at the reader, since selling talk
can be carried on both sides of the cut with
little trouble. The copy matches the art
work, making the display pretty close to
100 per cent.

Plan Book Cuts are
Worked into Design

This 100 by 3 from Loew's Columbia Thea-
tre, Washington, might be a specially pre-
pared layout, but it is not. It is simply a
type panel with the rule cut into a plan book
cut. It loo s li;e an original layout so it

A Metro Release

USING A PLAN BOOK CUT

has all of the value of hand work without
the cost. Most copy writers seem to regard
the supplied cuts as things apart from the
local type. They use the cut and the type
rather than the cut with the type. The Co-
lumbia has always worked the two into a
design, and achieves this effect even more
simply with a mat from Paramount on
Triumph. Here there is no matching the rule

to the cut, but the rule is cut through to
give De Mille's name greater prominence.
We think that in this display an error has
been made in setting the names of the cast

A Paramount Release

ANOTHER PLAN BOOK CUT

in all capitals. Four three inch lines of
closely set boldface twelve point without even
the saving ^race of leads is a deterrent to
reading. The names do not stand out but
strike the eye as a solid mass and are apt
to pass unread. The play-up of the sub-
marine feature of The Uninvited Guest is a
far better piece of display, though here there
is a double line of lighter caps just over the
title. But this is beside the point made,
which is that you can make the plan book
cut the basis of a harmonious display in-
stead of merely one factor in a two or three
unit display. In both instances you see the
advertisement as a whole and not as a com-
bination of a cut and some text. It is apt
to have a stronger effect on the reader and
to make more business for the house. The
Columbia does this about nine times out of
ten, and usually on the tenth try. And since
it can be done by the Columbia, it can be
done by others. About 98 per cent, of the

ONE WEEK

STARTING TODAY

wunt Ae(^ND DRAWN display BY A MANAGER-ARTIST

574

MOVING PICTURE WORLD

June 7, 1924

complaints against the plan boo'< cuts are
the result of either laziness or stupidity. A
little thought and a little work will
bring the right results these days.
The condition was not always thus.
There was a time when the average plan
book cut was about as useful as a perfume
atomizer in a hog pen, but that day is gone
and the companies are giving material that
requires only to be mixed with a little brains.
The man who cannot take the average plan
book and make selection of a useful cut
simply does not know his business, and it
does not matter particularly who gets out
the plan book. They are all of good aver-
age value.

Buries Good Talk

in All Capitals

Only one thing spoils this display from
the Melba Theatre, Dallas, Texas. The
snappy selling talk over on the left is buried
in fourteen short all capital lines. It's a
shame to kill off a good selling argument
like that, particularly with so good an at-
traction. There is a little too much detail
in Connie's dress to make for the best ef-
fect, but this is a minor matter that will not

.1 First National Release

ALL CAPS AGAIN

materially affect the results. On the other
hand a lot of people will pass over the sell-
ing stuff because it looks too formidable.
People are not running through the papers
looking for a chance to be sold. You have
to sneak up on the prospect and take him
off his guard. You must make him want
to see the particular picture you are adver-
tising. If you merely advertised to the
people who want to come, there really would

be no use advertising. You could get them
anyhow. The big idea is to drag the un-
interested man up to the box office and
shake the price out of his unwilling pockets
and that has not been done with all capitals
to any very great extent since the pictures
were invented. You may have to look twice
at the design to notice that Connie is lean-
ing against a goldfish globe, but that is
what it is, and it is cleverly drawn to show
some of the letters through the glass.

Twisting

Hundreds of houses have used Chinese
lanterns and other decorations for Thunder-
gate. It has been standard lobby on this
First National release. The management of
the Victoria did the same thing— only with a
difference.

It packed the lobby with lanterns and
streamers, but it borrowed a few tables from
a chop suey restaurant and called the outfit
a Chinese Cabaret. It gave more kick to the
display and sold more tickets for the show.
Just put the punch in the same old stuff. If
you can't borrow tables, you can cover boxes
with figured material or even crepe paper.

Boston Type Ad. Is
Better Than Usual

Just to show that Boston '.an use type
instead of hand lettering, here is a space on
Venus of the South Seas in which only the
star and title and the circle are hand let-
tered. The rest is all type and well set; better
set than printed, for that matter, though this
sample is better than the average of Bos-
ton press work. Annette Kellerman has been
a favorite in Boston since her first dives
and it pays to play her up. The reverse is
large enough to show through the black,
and were it not the diving girl to the side
would catch the eye. The advertisement is
particularly good in that it largely avoids the
use of all capital lines. Now and then you
get work like this from Boston, just to prove
that it can be done, but most of the stuff

is far from being attractive. Before you come
away from the space note that Sunday bill
at the bottom. Three long features and five
acts of vaudeville. Too much !

One Newark Theatre
Has a Fine Display

With the Fox Terminal, Newark, clinging
to its particularly poor style of advertising,
Loew's Theatre in the same town goes to the

A Paramount Release

EXCEEDINGLY NEAT

other extreme and offers a frame that would
not be out of place in a high grade magazine.
The space is ISO lines on four, larger than
the average, but the result would seem to
justify the extra investment, though we be-
lieve that a three column width would be
ample with this style of announcement. There
is an inch and a quarter white space on the
sides and three-quarters top and bottom.
With that much white, and the panel itself
held open, a three would fight anything.

BEST

Pictures
[Vaudeville- .

ROWDOIM

W SQ THEATRE "

[Continuous
(Starting
at

10 = 30

«ndh tnnt Ml,, gq..

IU dlSVulMw
XBW BOUND or

"FIGHTING ItOOD"
OUR (Ma COMEDY
eVtili Mitt Friday
Iitrt lata

6 VAUDEVILLE ACTS

THE FLYING HOWARDS

■ Am1b1 o (Taring

FRANK HAMILTON

TODAY— SUNDAY

Mae Murray In "The French Doll." Allco
Brady In "Tha Snow Bride." Holbrc-o*.
Bllrm In "The Bad Man." S Vaudeville Acta

NEXT WEEK

"THROUGH THI DARK"
With COl Lit* MOORE

A Lee-Bradlord Release

A NEAT DISPLAY FROM BOSTON ON ANNETTE KELLERMAN

Newest Reviews and Com menTs

"The Gaiety Girl"

Universal Jewel Starring Mary Philbin Is
Pleasing and Picturesque Romance of
a Little English Girl

Revievred by C. S. Sewell

Universal's third Super-Jewel for fall re-
lease, "The Gaiety Girl," is an adaptation of
a novel, "The Inheritors," by I. A. R. Wylie,
which contrasts the prosaic atmosphere and
outlook of the present day with the stirring
traditions of the past. It is a pleasing pic-
ture that should find a welcome in the ma-
jority of theatres.

"The Gaiety Girl'' is an unusually pic-
turesque production with beautiful back-
grounds, much of the action being laid in the
enormous entrance hall of the ancestral
castle of the great Tudor family which gave
five kings to England, and while it is in no
sense a costume picture, the effect of past

9he Oscar C. ^ —
Buchheister Co. fsfac >^

ART TITLES^

SPrinte&spitks C^. Special Gffectsj
\ 245 W. 55 th St. /
\ New York City /
\Circte 624G -1/

RECENT PRODUCTIONS TITLED BY US

"WANDERER OF
THE WASTELAND"

A ZANE GREY STORY IN TECHNICOLOR

A HODKINSON RELEASE

"ANOTHER SCANDAL"
"YOLANDA"

EDITED BY CHARLES S. 3 E WELL

FEATURES REVIEWED
IN THIS ISSUE

Code of the Sea (Paramount)
Gaiety Girl, The (Universal)
Good Bad Boy, The (Principal)
High Speed (Universal)
Hold Your Breath (Hodkinson)
Napoleon and Josephine (F. B. O.)
Turmoil, The (Universal)

grandeur and power figures largely in the
story, and King Baggot, who has finely di-
rected the picture throughout, is especially
to be congratulated on the manner in which
he has made the atmosphere and influence
of bygone days register so forcibly.

The story is one which is unusually sym-
pathetic and strong in heart interest, and
this is largely due to the magnificent work
of Mary Philbin in the pathetic role of a
frail little girl who in the strange surround-
ing of modern London struggles bravely to
make a living on the stage, and sacrifices
her own happiness by marrying a new-rich
snob that her aged grandfather may spend
his last days in the ancestral castle from
which he has been evicted. Miss Philbin
was an ideal selection for this role. She
brings to it not only ability of a high order
but indescribable charm. It is about the
finest thing she has ever done and her por-
trayal of the pathetic little girl struggling
against an adverse fate makes the story seem
very real.

The star is ably assisted by Joseph J.
Dowling as the aged Earl, and James Bar-
rows as the family servant, who looks as if
he just stepped out of some old book. The
performance of these three holds your in-
terest and makes you overlook the obvious
artifices of a story where incidents and sit-
uations are moulded for their dramatic
effect.

Otto Hoffman, DeWitt Jennings, Freeman
S. Wood and Grace Darmond all give good
character portrayals of modern types, but it
is in the atmosphere and traditions of other
days that its greatest charm lies. We think
that the majority of patrons will be pleased

with "The Gaiety Girl." It is an out-of-the-
ordinary story and in addition to the angles
of appeal enumerated there is a climax
which is melodramatically thrilling where
the heroine's husband is killed by the falling
of a huge chandelier. This serves to bring
about a happy ending by allowing her to
marry the sweetheart of her childhood,
whom she thought was dead.

Cast

Irene Tudor Mary Philbin

William Tudor Joseph J. Donling

Owen Tudor William Haines

Evan Evans otto Hoffman

Juckins James O. Barrows

John Kershaw DeWitt Jennings

"Kit" Kershaw Freeman S. Wood

Duke Tom Ricketts

Pansy Grace Darmond

Based on Novel "The Inheritors" by I. A. R.
Wylle.

Scenario by Bernard McConville.
Photographed by Charles Stumar.
Directed by King- Baggot.
Length, 7.41D feet.

"Just Off Times Square"

203 WEST 40TH STREET

Phone— Penn. 2373

BUILT

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Survives The Long Run'

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on POWERS FILM. No additional cost.

POWERS FILM PRODUCTS, INC.

They
Last
Longer

Factory & Laboratories:
ROCHESTER, If. T.

MOVING PICTURE WORLD

June 7, 1924

Storj

\V lllara Tudor, last of the long line of
Tndurs who grave to England five kings is
Faced with eviction from the ancestral castle
at Pencarrag through poverty. Finally the
castle becomes the property of Kershaw, a
WVC millionaire who gives It to his son Kit.
Owen, "lil Tudor's nephew goes to Africa
to recoup his fortunes in a mine belonging
to bis father, be finds he is being robbed and
his death is falsely reported. Tudor's grand-
daughter, Irene, gets a job at the Gaiety
Theatre and makes a hit. Kit Kershaw falls
in love with her and she repulses him. but
when her grandfather gets ill, she accepts
him so that her grandfather may return to
the old castle. Just after the wedding Owen
returns. The ancient curse of Pencarrag is
visited on Kit who is killed by the fall of a
huge chandalier. Owen buys Pencarrag
from the elder Kershaw and he and Irene
complete their broken romance.

Hold Your Breath"

Christie-Hodkinson Feature Comedy with
Dorothy Devore as Human Fly Is
Surely a Humdinger
it. \ leu rii i. > i . S. "•<•« <-n

Dorothy Devore certainly gets right up in
the front rank of the "big-time" comedians
in "Hold Your Breath," Al Christie's first
comedy of feature length, which Hodkinson
is distributing. Just recall the most breath-
taking and hair-raising human fly stunts
you ever saw, then picture these with a lot
more new ones even more thrilling per-
formed by a little slip of a girl, and you
have an idea of what this picture offers. In
her chase up the front of a Ss.vscrapcr Dor-
othy does not have to take a back seat for
anyone when it comes to providing excite-
ment.

Don't get the idea that this film depends
entirely on its thrills plus Dorothy's person-
ality, for it is crammed full of honest to
goodness comedy. Not only is this sand-
wiched in with the human fly stuff, but
there is excellent by-play in the crowd on
the sidewalk and in the events preceding
the building climbing episode, when Dor-
othy as a reporter with a camera manages
to keep things humming. When you get an
audience which comprises a lot of hard-
boiled exhibitors to laugh out loud at fre-
quent intervals you have done something,
and this is just what happened at the special
>howing.

There is good human interest in this pic-
ture in the situation which shows Dorothy
as undertaking this job to help her brother,
who is down and out as a result of being
gassed in France, and a rebuke at the atti-
tude of certain employers in the sequence
contrasting their patriotic utterances before
the boys went away witli their treatment on
their return. This introduces several scenes
of marching troops and shots of the boys
on the battlefield.

It is impossible in such limited space to
give much of an idea of the many thrills
and laughs in this film, but some of the
stunts Dorothy performs include hanging
onto an electric sign, which breaks loose,
falling onto an awning which gives way,
grabbing hold of a hose reel which unwinds,
landing on a plank which begins to totter
from her weight, grasping a lighted cigar

and losing her hold, being pulled up so that
her head hits a protruding plank. The side-
walk scenes include some particularly funny
business on the part of a Hebrew peddler,
and a "drunV who struggles to get from
under a load of mattresses and hay placed
in the event that Dorothy falls, while the
preliminary scenes show her chase after the
mayor and a chorus girl precipitating a near
riot in a restaurant, a mad run after fire
engines which arc returning home, a chase
after a falling aeroplane involving a ride in
a baby carriage fastened to an auto, dur-
ing all of which she is followed by a comic
flat-footed negro, and her various attempts
to gel an interview in various disguises.

There is a good cast including Walter
Hiers and Tully Marshall, but Dorothy is
the whole show and she is wonderful, a reg-
ular female Harold Lloyd.

"Hold Your Breath" is aptly named, for
if it does not make you do just that thing
we don't know what will. Once it gets under
way, it moves with great rapidity, with a
laugh or a thrill or both in nearly every
foot. It is cording good entertainment for
any type of house. We are confident that
the vast majority of patrons will enjoy it
immensely and that it will prove a great
big box-office winner.

Oasl

The tiirl Dorothy Devore

Her Kinnee Wnlter Hiers

Art Collector Tully Mnrshnll

Proprietor Jimmie Adams

Stater PrlaclUa llonner

Her Husband Jimmie Harrison

I'll 1 1 or Lincoln I'lumer

Hairdresser 1'ntriela Pnlmer

(Tei|«1 1 1 Rosa tore

SalCISHl \ irtor It ml man

Merchant 'lav l>n\idson

Stor> 1>\ Frank Poland ConkUm,

Directed bj Seotl Sidney,

Photographed b> <■. Peterson "nil
A. Phillips.
Length. MM feet.

Dorothy working in a beauty parlor, ruins
a customer's hair giving her a permanent
wave, and is fired. Her brother, who has
been gassed in France, has an attack and is
ordered to take a long rest, his wife has
just invested all their savings in oil stock.
Dorothy keeps this from her brother and
also refuses to marry her fiance who wants
to take care of the whole family. Dorothy
goes to the editor and taunts him so for
wanting to fill her brother's job, reminding
him of the way he talked when he went
to France, that he offers her the place and
sends her out to get news and pictures. She
gets something on the mayor and finds he
owns the paper. Finally she is to get an
interview from an antique collector. After
many failures she gets the news but a
monkey steals a valuable bracelet and Dor-
othy is accused. To save herself she chases
Die monkey all the way up the front of the
building, meeting with thrilling and numer-
ous adventures. At last she gets the neck-
lace, but is glad to give up her job and marry
her fiance.

"Napoleon and Josephine"

F. B. O. Production Effectively Depicts the
Blighted Romance of Napoleon and
Josephine

Rrvie»ed bj < . S. <e«ell

In the F. B. O. production, "Napoleon and
Josephine," it is the human side of the great

military genius that is stressed by showing
the romance between himself and his first
wife and the effect it exerted on his life and
destiny, how at the instigation of the crafty
Talleyrand he was persuaded to divorce Jo-
sephine because she had not borne him a
son, and how almost immediately after the
birth of a son following his marriage to the
Austrian arch-duchess his fortunes began to
decline.

There is probably no more pathetically ap-
pealing romance in all history than Jo-
sephine's love for Napoleon which he sacri-
ficed to his personal ambition. But even di-
vorce could not kill her love and we see how
it endured through all his vicissitudes, evi-
dencing itself in the acceptance of snubs
from the new empress and the quelling of a
riot by showing the young king of Rome to
the crazed populace and how following his
return from Elba at great risk to herself she
exposed the treacherous plot of the Duke of
Beaumont.

The main points of Napoleon's career from
the time he became emperor are pictured,
events which are dramatic and impressive,
for his life-story is one of the most fascinat-
ing recorded in history. We see him at the
height of his glory, during his disastrous
campaign before Moscow, his exile at Elba,
his triumphal return, his defeat at Waterloo
and second exile and death at St. Helena.

The picture has been given good direction,
the strong human interest angle brought out
forcefully and the highlights of his military
career satisfactorily handled including the
disaster in the sunken road at Waterloo.
The backgrounds are excellent and these
scenes are impressive.

The story is portrayed by a cast of unfa-
miliar players with the exception of Gertrude
McCoy, whom some of your fans will re-
member as a star with Edison several years
ago. She gives a good account of herself in
the role of Josephine. Napoleon is portrayed
by Gwylym Evans, who, while like him in
physical stature, does not register the over-
powering and dominating force of this con-
queror of Europe. Jerrald Robertshaw con-
tributes an excellent character portrayal of
the scheming Talleyrand.

History has been followed in filming this
picture and it is therefore obvious that it
lacks the familiar happy ending, as Napoleon
and Josephine were never reunited, but this
is compensated for by showing her undying
love and his realization of what he had sac-
rificed. "Napoleon and Josephine" is a pic-
ture that should have its greatest appeal
from a historical standpoint, but the story as
outlined should prove impressive and dra-
matic enough to interest the general run of
patrons.

ta.t

>npolron Honnpaite Gnylyni Evaii

Marie Louise Mary Dtbley

Stephanie DeBriiuharnals . Lllllau-Hall-DavU

Kiiur of Rome Myrtle Peteru

Marquis deTallr? rnnd Jerrald Robertabaw

De Reauiuont Gerald Antra

i . r i in. i ml Tons Raynolda

Gen. Augerean Robert La as

Josephine Gertrude McCoy

story by \V. G. Will and G. G. I ol linu ha m.

Scenario by Walter Sumnaera.

Directed by Alexander Butler.
Length. tt,M»l feet.
Story

Napoleon after he has become Emperor
of France and has conquered the greater
part of Europe Is faced by the fact that no
child has been born to his wife Josephine
and at the urgence of Talleyrand that the
security of the empire depends on a son to
continue the dynasty, he arranged to divorce
Josephine. Napoleon marries Arch-Duchess

PERFECT DEVELOPING AND PRINTING

Swift service without sacrificing quality

RAW STOCK TITLES

ROTHACKER FILM MFG. CO.

1339 Diversey Parkway, Chicago. U. S. A.

June 7, 1924

MOVING PICTURE WORLD

577

Marie-Louise of Austria to whom a boy is
born. Napoleon continues to love Josephine.
Napoleon's career begins its descent with his
retreat following the burning of Moscow.
The royalists foment a rebellion but the ap-
pearance of the beloved Joseph ne quells the
riot. His enemies force Napoleon's abdica-
tion and he goes to Elba, but later returns
and the populace flocks to him and he en-
joys a brief career of victory but meets his
defe-t at Waterloo at the hands of the Duke
of Wellington. Then occurs his exile to
St. Helena where he dies.

"The Code of tire Sea"

Exc!t:nc Sea Action Including Rescue Dur-
ing Fierce Storm in This Paramount
Production

Reviewed by C. S. Sewell

The fact that the story of the Paramount
production, "The Code of the Sea,'' was
written by Byron Morgan, who was respon-
sible for many of the snappy automobile
stories in which the late Wallace Reid was
starred, leads one to look for plenty of speed
and action, and while this is not evident in
the earlier reels, the later ones certainly
ma''e up for lost time, affording about as
fast moving and stirring action in the sea
scenes as have ever been screened.

The story is essentially one of regenera-
tion and a lot of footage has been used in
planting the idea that the hero is a coward
who believes this failing to be due to hered-
ity, as his father was a coward. His "find-
ing" of himself through the love of a girl
and his unusually heroic rescue of her may
not be entirely plausible and coincidence has
certainly been stretched in placing him not
only in the same position in which his father
found himself but even involving a ship
commanded by the same captain ; neverthe-
less, so effective and so well handled is the
action during a fierce storm at sea that they
make up for any defects, and we believe that
it will please the average patron.

In the scenes approaching the climax, we
see the hero still faltering between love on
the one hand and cowardice which finds a
convenient alibi in his orders not to leave
his post on the other. But he rises above
these and in a small launch he starts to the
rescue of his sweetheart ; the raging seas
swamp his boat, not until he has caught a
line fired by the life-saving crew, and by
swimming to the ship he brings about the
rescue of all except himself. The ship goes
down and he is found still alive the next
morning clinging to a spar. Possibly some
of this action may be too heroic to be alto-
gether convincing but it is certainly stirring
and exciting enough to satisfy anyone who
likes to be thrilled or is fascinated by
stories of the sea.

There is the usual romantic angle and
quite a few touches of comedy, one of the
best being where the hero's dog, previously
a coward, chases a bull pup away, thus em-
ulating his master's new found heroism. This
provides an unusual and effective ending.
There are also some very interesting scenes
showing the United States life saving corps
at worjc, including an unsuccessful attempt
to launch a boat in the high waves, the fir-
ing of a life line and rescue with a breeches
buoy.

The cast is a high-class one. Rod La-
Rocque gives a good performance in the
leading role and Jacqueline Logan is at-
tractive as the girl. George Fawcett gives
a forceful characterization as a sea captain,
while Maurice Flynn is satisfactory as the
hero's rival.

Cast

Bruce McDvw Rod LnRocque

Jennj Hayden Jacqueline Logan

Captain Hayden George Fawcett

Ewart Radcliir Maurice Flynn

Captain Jonas Luke Cosgrave

Mrs. McDow Lillian Leighton

John Swayne .Sam Appell

Story by Ilyron Morgan.
Adapted by Bertram Milhauser.
Directed by Victor Fleming.
Length, 6,038 feet.
Story

During a storm at sea Bruce McDow re-
fuses to go aloft to fix the rigging, is taunt-
ed as a coward and fired in disgrace. Every-
one in the village calls him "yellow" and
jeers at him but one girl, Jenny Hayden, who
believes in him. Twenty years before, Bruce's
father was disgraced for taking the light-
ship into harbor during a storm, causing the
wreck of a passenger liner, and Bruce be-
lieves his cowardice is the result of heredity.
Jenny's father was captain of the liner and
he hates the name of McDow. Jenny gets
Bruce a job as mate of the lightship. Months
later during a severe storm, as Jenny's fath-
er is bringing his ship home, it loses a pro-
peller In a fierce storm. Jenny comes to
meet him in a yacht which goes on the rocks.
A wireless call is sent out. Bruce receives
it. Jenny's father receives it and sends a
message to Bruce to go to save Jenny, that
he can get in alone. Bruce finally decides
to respect the code of the sea, so he sets out
in a launch. It sinks under him after he has
received a lifeline, but he swims to the ship.
All are rescued except him before the boat
goes down. Next morning Jenny finds him
on the beach clinging to a spar, and he is
received as a hero.

"The Good Bad Boy"

Fine Human Story Well Acted in This
Principal Picture
Reviewed by Sumner Smith

B. F. Zeidman's "The Good Bad Boy," a
Principal Picture, impresses as one of the
best human-interest kid pictures of recent
months, suggestive of Mark Twain and Oli-
ver Optic and Frank Stockton, as it is a
simple, appealing and very understandable
film. The homely plot and the excellent
characterization of the players provide an
almost ideal combination of real pathos and
real humor. It is a picture in which chil-
dren especially will delight, and who knows
but that some town's bad boy may be more
leniently treated after the inhabitants have
seen this sympathetic delineation of a mis-
chievous chap.

Most of the heart interest is provided by
Forrest Robinson and Lucy Beaumont as
the parents. Robinson particularly makes
the most of his part, that of an easy-going,
well-meaning man who can't leave the bottle
alone. Miss Beaumont serves as an excellent
foil fo- his characterization. The picture al-
most lives in the scenes where the father
tries hard to maintain sobriety.

Joe Butterworth's portrayal of the small
boy is of the best. He scores in such amus-
ing scenes as when he, needing good clothes
for a party at his sweetheart's house, tells
a playmate undressing for a swim, "The last
in is a lemon," and then swipes his clothes.
A battalion of Los Angeles Boy Scouts ap-
pears near the end of the picture and helps
Joe capture the villain who is stealing his
father's invention. There is a good chase
scene participated in, it seems, by hundreds
of boys. Mary Jane Irving is a delight as
the boy's sweetheart.

Brownie the dog is a wonderful member
of the cast and is used to supply both pathos
and humor. Two scenes are especially rich
— where his tail serves as a fishing pole while
the boy sleeps, and where Brownie gathers
his gang of dogs when beset by a big police
dog and puts him to flight. A big scene is

when the boy's sweetheart is caught in a fire
and the boy stages a rescue that leads the
town to regard him in a different light.

Cast

Billy Benson joe Butterworth

Judge Fawcert'8 daughter. Mary Jane Irving

John Benson Forrest Robinson

Mrs. Benson Lucy Beaumont

Sidney Marvin Arthur Hull

Walter Howe Richard Wayne

Judge Fawcett Edwards Dnvis

Brownie, a dog Himself

Directed by Eddie Cline.
Length, r»,1!>S feet.
Story

John Benson spends half his time trying
to perfect an invention and half violating the
Volstead law. Billy, their only son. has a
local reputation as a bad boy. His only
champions are Brownie, a dog, and Judge
Fawcett's daughter. The invention proves a
success. Sidney Marvin, a lawyer, and Wal-
ter Howe plan to steal it. They concoct a
false charge and Benson is locked up. Mrs.
Benson becomes desperately ill, and Billy is
left alone in the home. The judge's daugh-
ter calls on him there and they see Howe
searching the house for the invention. It
takes fire and Billy rescues the girl. Howe
flies with the model in the judge's car, in
which the girl is hiding. Billy summons the
Boy Scouts and hundreds of them pursue.
Howe and the car are blown down an em-
bankment by the explosion of a mine and is
captured, while the girl escapes injury. Ev-
erything then takes a turn for the better
with the Benson family.

"High Speed

Herbert Rawlinson's Newest for Universal
Is Filled with Fast Action and
Amusing Comedy
Reviewed by C. Sj Sewell

Whoever picked out the title of "High
Speed" for Herbert Rawlinson's newest fea-
ture for Universal certainly selected a name
that fits the tempo of the production, for it
moves along at an unusually rapid pace.
This, plus a lot of good comedy situations,
make the picture just about the best in which
this star has appeared.

The story is comedy drama depending on
farcical situations for a number of the
laughs, of which there is no dearth. After
licking a professional in a prize fight, the
society athlete-hero elopes with the girl, is
jailed for speeding, married by a burglar
posing as a minister, gets routed from a
hotel by a fire, has his sweetheart kidnapped
by her own father, follows them to a de-
serted shack, arriving in time to rescue the
party from the burglar and then gets mar-
ried in a regular way under romantic cir-
cumstances.

While there is nothing startlingly original
in the story, and in fact it follows along fa-
miliar lines, it has been given good direction
by Herbert Blache, is well played by a good
cast, moves so fast and introduces such
amusing situations that you do not have time
to ponder on the obviousness of the plot or
its improbabilities. It should therefore prove
not only entirely satisfactory to Rawlinson's
many admirers, for it certainly shows him
in a congenial role, but should prove a thor-
oughly worth-while program attraction.
Everyone likes speed and good comedy and
"High Speed" has both in abundance. It is
peppy, snappy, thoroughly amusing enter-
tainment.

Rawlinson is at his best. Carmeltia Ger-
aghty is attractive and capable as the girl.
Bert Roach, who can always be depended
upon, gives a good performance as the dis-
appointed suitor, and Otto Hoffman does ex-
cellent work as the irate father seeking to
prevent the wedding.

(Continued on page 579)

The Pep of The Program

News and reviews of Short subjects and serials

"Rupert of Hee-Haw"

(Pathe-Comedy — Two Reels)

This the newest Stan Laurel burlesque of
popular features is a very broad travesty
on "Rupert of Hentzau" the sequel to the
"The Prisoner of Zenda." The action of the
original which centered around the attempt
to keep an indiscreet letter of the queen's
from reaching the drunken king and involv-
ing the impersonation of the king by his
double, is treated in a very broad burlesque
vein with a lot of slap-stick and much rough
and tumble comedy, sword-play, falls, etc.
Laurel appears in the dual role of the king
and Rudolph Razz. A feature of this com-
edy is the elaborateness of the sets, several
representing castle interiors are quite pre-
tentious for a comedy of this type. Laurel
has a congenial role and especially in his
impersonation of the intoxicated king he
gives a good performance and is responsible
for a lot of laughs. The remainder of the
cast, including such favorites as Billy Engle,
James Finlayson, Sammy Brooks and Ena
Gregory, show to advantage. This film cer-
tainly pokes a lot of good-natured fun at
the highly romantic type of swashbuckling
costume drama and should duplicate the
record of the previous Laurel burlesques, as
there are a number of amusing sub-titles
and situations. — C. S. S.

"Hot Air"

(Educational-Com«dy — Two Reels)

Jack White's newest Mermaid comedy for
Educational has Lee Moran as the leading
comedian and shows him as a poor lawyer
who goes to great lengths to get clients to
keep from starving. This serves to intro-
duce a number of stunts and situations which
are sure to amuse the majority of admirers
of slap-stick comedy. While this two-reel-
er does not contain as much distinctive and
original material as the usual Jack White
production he has introduced some clever
comedy business particularly with a parrot
in the court-room scene. This bird pulls
some amusing stunts that will be sure to get
laughs. An amusing sequence shows Moran
joining in a chase after a crook, when he
finds the cop is liable to catch him he races
ahead and presents a card to the crook off-
ering his services and asking for a retainer.
A pretty woman causes him to give up an-
other case and finally gets him to try and
serve divorce papers on her rough neck
husband. This leads to some pretty strenu-
ous rough and tumble and slap-stick stuff.
The film concludes with a courtroom scene
in which the villain has hidden a bomb in
an invention to stop snoring, this causes
everyone to exit in a hurry. There are a
number of laughs in this scene. — C. S. S.

"Yukon Jake"

(Pathe-Comedy— Two Reels)

Mack Sennett's latest two-reeler for Pathe
starring Ben Turpin is a combination bur-
lesque starting off as a good-natured 'trav-
esty of a "rip-roaring" western and bad men,
kidnapping, heroic sheriff etc. and then by

SHORTS" REVIEWED
IN THIS ISSUE

Fearless Fools (Universal)
Flying Carpel, The (Pathe)
Hot Air (Educational)
Pathe Review, No. 23 (Pathe)
Powerful Eye, The (Universal)
Rest In Pieces (Universal)
Rupert of Hee-Haw (Pathe)
Up and At 'Em (Pathe)

taking the characters into the snow covered
country ends up with a travesty of the
familiar northwestern stories except that not
a single member of the mounted police
figures in the action, the change from the
west being largely one of locale. Adding to
the burlesque idea is the appearance of a
whole troupe of attractive bathing girls in
fur-trimmed bathing suits who sport about
on the snow and dive into a hole cut in the
ice. A mix-up in which a bear is mistaken
for the villain in his fur-covered coat adds
to the merriment, there is also a comedy
dog team in which some of the dogs are so
small that when running the others lift them
clear off the ground. There is considerable
familiar humor of the type which has proved
good for laughs and some new situations.
On the whole this picture should get a favor-
able reaction from admirers of the Sennett-
Ben Turpin comedies although it is not as
hilarious as some of the others of the series.
— C. S. S.

COMING
A "HISTORIET"

TEAPOT DOME

(Not a RrvUu)
Illustrated, Animated and "Cnrttxmii«d"
with "Multi-Color" Titles
Something new and unusual.

TO FOLLOW:

"Famous Sayings of Famous Americana"
"Witty Sayings of Witty Frenchmen"
"Witty Naughty Thoughts"
"Love Affairs of Famous Men" (A Series)
ALL Our "Hbtoriets" Are
Illustrated, Animated and "Cartoonixed"

AND BESIDES

Have "Multi-Color" Titles and Scenes
"See It in Colors"

REEL-COLORS, Inc.

LABORATORIES, LYNDHURST
(Art Studios and Offices)

85 RIVERSIDE DRIVE
NEW YORK

Phone Endlcott 77M-7M4

"Up and At 'Em"

(Pathe-Comedy— One Reel)

Hal Roach's familiar all-animal troupe
consisting of a number of monkeys aug-
mented by a big dog, present a story of the
type where a country boy rebelling at farm
life goes to the city, gets a job with a bank,
is robbed and suspected of being in league
with the crooks but finally proves his inno-
cence and is hailed as a hero. This is one
of the popular "Dippy-Do-Dads" series and
is just as ingenious and amusing as the
earlier numbers. With the exception of the
dog that portrays a bank watchman, all the
others, including the hero, the girl, the
banker and two crooks are monkeys, and
the stunts these animals do, the cleverness
shown in devising the situation, the facial
expressions and actions of these animals
should amuse any type of audience and es-
pecially delight the children. These animals
appear in miniature autos and even in a
chase between an auto and an aeroplane. —
C. S. S.

"Fearless Fools"

(Universal — Comedy — Two Reels)

For all around audience laughs this two-
reel Century starring Harry McCoy should
fill the bill. In it are repeated a lot of fa-
miliar slapstick turns. As these are all tried
and proven laugh provokers, such as the
situation in which two men accidentally an-
noy another man's wife and the husband is
too fat to chase them along the window sills
of a tall hotel building, the success of this
bit of nonsense in the average town is ob-
vious. The men suddenly inherit a fortune
and the chauffer of their new car happens
to be the fat husband. The ride he gives
them, which winds up over a big cliff, is
dizzy with the thrills and merriment of this
type.— T. W.

"Pathe Review No. 23"

(Pathe — Magazine — One Reel)

Just to show that Japan has no monopoly
on beauty in cherry-blossom time, Pathe
presents a beautifully photographed section
showing familiar spots in Washington, D. C,
including the Washington monument and
the Lincoln Memorial as seen through a
vista of cherry trees covered with blossoms.
Another interesting section shows difficult
stunts in classical acrobatic dancing in slow
motion. There is a color section dealing with
Spanish dancing and another portion of the
film shows the building of a gigantic ocean
liner in miniature. — C. S. S.

"Rest in Pieces" .

(Universal — Comedy — One Reel)

Some good scenes of a railroad hospital
provide this comedy with an unusual back-
ground for a part of the footage. Bert
Roach, who is featured, finds that the noises
in the open air office in this yard are far
more soothing to his headache than the
spring-cleaning clangings of his wife. It is
up to the average of the series in amuse-
ment value. — T. W.

June 7, 1924

MOVING PICTURE WORLD

579

"The Powerful Eye"

(Universal — Western — Two Reels)

This two-reeler, featuring Pete Morrison,
should prove a good program attraction in
the average theatre. It is not as fast mov-
ing as some of Morrison's work, but there
is a certain suspense, uniquely provided by
the antics of a student of hypnotism, which
gives it an audience appeal. Two cowboys
are in love with a single lass. A hypnotist
shows up one as a sheik which turns her
affections to the other. Morrison as the
^'sheik" desires to regain her interest. He
studies hypnotism. His powers of putting
his fellow ranchmen, who are wise to the
situation, asleep, works to perfection. But
his competitor does not fall but fells him
instead. This reawakens the girl's interests
and she forgets about the sheik qualities of
the other cowboy as played by Morrison.
— T. W.

"The Flying Carpet"

(Pathe — Cartoon— One Reel)

As usual, Cartoonist Paul Terry's wonder-
ful imagination and sense of humor stands
fiim in good stead. In this number of the
Aesop's Fables, he has the familiar cat
smoking a pipe and soaring away on a magic
carpet. The old farmer tries the same pipe
and dreams he is journeying with the cat to
the orient meeting with wonderful ad-
ventures. Thinking he is dancing with a
beautiful, girl he awakens to find he is
embracing a goat and the animal promptly
chases him. This reel is well up to the
standard of the scries as a laugh getter. —
C. S. S.

"High Speed"

(Continued from page 577)

Cast

Hi Morelnnd Herbert Bawlinson

Marjory Holbrook Carmelitn Geraghty

Dick Farrell Bert Roach

Daniel Holbrook Otto Hoffman

Rev. Humphries Percy Challenger

Bnrglar Jules Cowles

Taxi Driver J. B. Russell

Story by Fred Jackson.
Scenario by Helen Broderick*
Photographed by Merritt Gersted.
Directed by Herbert Blache.
Length, 4,027 feet.
Story

Hi Moreland, the suitor for the hand of
Marjorie Holbrook, meets the opposition of
her father, who favors Dick. Hi further in-
curs the father's displeasure when he beats
the man he is backing in an amateur bout.
Hi and Marjorie elope; father and Dick fol-
low. All are arrested for speeding. Mar-
jorie uses father's bail to get Dick out. They
go to be married, but a burglar, who has
imprisoned the minister, performs the cere-
mony. Father discovers this and begins a
frenzied hunt to find Marjorie. When he
locates her there is a fire in the hotel in
which she and Hi are staying. Father takes
her away. His car breaks down, and the
burglar comes along and is about to rob the
party in a shack. Hi comes on the scene,
overcomes the burglar, wins father's grati-
tude and consent, and the minister performs
the ceremony.

"The Turmoil"

Universal -Jewel Is Absorbing Version of
Popular Human Interest Novel by
Booth Tarkington

Reviewed by C. S. Sewell

Universal, the company which produced
"The Flirt," which proved a big success, is
offering as one of its Jewels for fall release
"The Turmoil." These two pictures have

much in common, for both are adaptations
of popular novels by Booth Tarkington, both
were directed by Hobart Henley and both
are human interest stories. This in itself is
a showmanship angle which should prove of
value in your exploitation. However, "The
Turmoil" standing alone should prove a
thoroughly satisfactory offering for the ma-
jority of patrons in any type of theatre.

First and foremost is its very human story.
It deals with real people who think and act
just as ordinary persons do in everyday life
and for each character you can find a coun-
terpart in reality. It tells in a likeable way
the story of a father who by his own efforts
rose to be a captain of industry and how he
sought to dominate his four children, three
boys and a girl. It reveals the inner life
and thoughts of this family and makes you
feel almost as if you were prying into a pri-
vate home so great is Tarkington's skill in
character drawing and so skillfully has Hen-
ley transferred this to the screen with the
assistance of a cast of well selected players.

The dominating figure in the story is the
father, though the most sympathetic char-
acter and the one who figures in the indis-
pensable romantic angle is the youngest son,
who is forced to work in the shop though
he longs to be a writer, a chap who is looked
down on by the others but who wins the
love of the heroine and proves to be the
best of the lot. While it is the human in-
terest angle that is uppermost, there is a
melodramatic thrill in the breaking of a
dam, but this is brought logically into the
story and leads up to one of the most in-
tense and best handled scenes in the picture
where the father learns that his favorite son
has lost his life.

The cast is an excellent one throughout
and is composed of well-known players, all
of whom are not only true to type but give
exceptional performances, including Eleanor
Boardman as the girl, Theodore Von Eltz
and Edward Hearn as the older brothers,
Eileen Percy as a particularly "catty" mis-
chief maker and Pauline Garon as the im-
petuous younger daughter. Every one of
these players has a prominent role, as the

story does not confine itself with any one
player but traces the thoughts and actions
of the entire family and their relations to
each other. The main drama is in the con-
flict between the father and the younger son.
Emmett Corrigan gives a magnificent and
true-to-life portrayal of the father, never,
even in the strong emotional sense, overact-
ing the least bit and the same is true of
George Hackathorn in the more sympathetic
role of the son.

We feel sure that "The Turmoil" will
please your patrons.

Cast

Bibbs Sheridan George Hackathorne

James Sheridan, Sr Emmett Corrigan

Mary Ventrees Eleanor Boardman

Mr. Ventrees Winter Hall

Jim Sheridan, Jr Theodore Von Eltz

Roscoe Sheridan Edward Hearn

Edith Sheridan Pauline Garon

Sybil Sheridan Eileen Percy

Mrs. Sheridan Victory Bateman

Based on novel by Booth Tarkington.
Scenario by E. Tt Lowe.
Photograped by Charles Stiimar.
Length, Seven reels.
Story

James Sheridan is an industrial power in
his town. Two of his sons, Jim and Oscar
are following his footsteps, but the third,
Bibbs, wants to be a writer. Sheridan forces
him to work and he goes to pieces. The
Sheridan move into a mansion and next
door live the Ventrees whose fortunes are
on the decline. Mary Ventrees understands
her parents expect her to marry into the
Sheridan family and finally an engagement
is arranged with no real love on either side.
Mary meets Bibbs and her sympathy helps
him so that he makes a success of his work.
Roscoe's business gives him little time for
his wife and she, Sybil, falls for a lounge
lizard who tires of her and tries to win
Edith. Sybil, jealous, tries to get Mary to
help her but Mary sees the parallel between
her own position and that of the lounge
lizard and writes to Jim breaking the en-
gagement. That day, a dam Jim is building
bursts and he is drowned. Jim taunts his
father with causing him to lose his wife's
love. Sybil gives Bibbs the impression that
Mary is after his money. He proposes on a
plea of wanting to help her and she re-
fuses him. Sheridan senses the cause of his
lack of interest even though Bibbs is mak-
ing good in a big job and arranges to bring
Mary and Bibbs together, and all ends
happily.

"Tootsie Wootsie," Educational-Christie Comedy

CURRENTand AD\MMCEriLM RELEASES

ALLIED PRODUCERS AND DISTRIBUTORS

Review Footage

.Loving Lies Monte Blue Feb. 2 6.526

No More Women Matt Moore-Bellamy Feb. 2 6.186

Th« Hill Billy Jack Pickford Mar. 22 5,734

ARROW

Days of '49 Neva Gerber serial April 5

Gambling Wives Marjirie Daw Mar. 22 6,438

Rome. Mix Up Edmund Cobb

Western Ye sterdays Edmund Cobb

Western Fate Hatton-Gerber

Whirlwind kanger HaitonGerbei

Notch Number One Ben Wilson

Models ami Artist* Bobby Dunn

Oh. Billv Billy West

Come On Cowboys Dick Hatton May 24 4.700

Mysteries of Mah Jong Novelty May 24 2.000

Two After One Billy West .May 24 2,000

ASSOCIATED EXHIBITORS

The Yankee Consul Douglas MacLean Feb. 23 6.14R

When A Girls Loves Star cast May 3 5.876

The Lone Wolf Holt-Dalton May 10 6,000

The Chechahcos Star cast May 17 7,000

EDUCATIONAL FILMS CORP.

Jumping Jacks Hodge-Podge Mar.

Getting Genie'* Goat Dorothy Devore Mar.

Cave inn .Sid Smith Mar.

The Am Lion Secret! of Life Mar.

Long Ago "Sing Thero Again" Mar.

The New Sheriff .. Tuxedo comedy .Mar.

Under Orders Clyde Cook Mar.

Midnight Kluea Lige ConJey Mar.

Family Lite Tack White prod Mar.

Bargain Day Sid Smith Mar.

Barnum Jr juvenile comedy Mar.

The Fly Scientific April

Killing Rime Lloyd Hamilton April

Dust j Dollars Cameo comedy April

Dandy Lions Neal Burns April

Safe and Sane Jimmie Adams April

Therc He (iocs Mermaid comedy April

Heart Throbs "Sing Them Again" April

Realm of Sport Hodge-Podge April

Fold Up Cameo comedy , April

Going East Lloyd Hamilton April

The Fun Shop Humor reel April

The Trader Keeps Moving Bruce scenic April

The Lady Bird Instructive April

Corn fed Bobby Vernon May

Out Bound Cliff Bowes May

The Fun Shop Humor Reel May

Powder Marks Cliff Bowes May

Lost ChfT<ls "Slnp Them Again" Mav

The Junior Partner Juvenile comedy May

The Bonehead Tuxedo comedy May

Flowers of Hate Wilderness Tale May

Nerve Tonic Christie comedy May

Tiny Tour of U. S. A Hodge-Podge May

Air Pockets Mermaid comedy May

Lunch Brigade V&gt Conley May

Dizzy Daisy Mermaid comedy May

Good Moaning Lloyd Hamilton May

Tootsie- Wootsie Christie comedy May

Just Waiting Robert Bruce series May

Echoes of Youth "Sing Them Again" May

FAMOUS PLAYERS-LASKY

1 1,000

1 2.0110

1 1,000

8 1.000

S 2,000

IS 2,000

22 2.000

29 2,000

29 1,000

29 2.000

5 1.000

5 2,000

5 1.000

12 2,000

19 2,000

2,000
1,000
1,000
2.000
1,000
1.000

l.nno

2.000
1.000
1,000
1,000
1.000

19.
19.
19.
26.
26.
26.
26.

10 2,000

10 2.000

17 1.000

17 2.000

17 1,000

17 2.000

24 1,000

24 2.000

24 2 000

31 2,000

31 1.000

31 1,000

.12,000

Foot&f*

The Beloved Vagabond Carlvle Blackwell April 26 6,217

William Tells 'Telephone Girl" May 3 2.000

Girl of the Limberlost Glorio Grey May 10 6,000

Untamed Youth Ralph Lewis May 10 5,000

For the Love of Mike "Telephone Girl" May 17 2,000

The Danger Line Sessue Hayakawa May 24 5,800

The Spirit of the U. S. A Emory Johnson prod May 31 8,312

The Dangerous Coward Fred Thomson May 31 6,000

FIRST NATIONAL

The Song of Lor* Norma Talmadge Jam. 19 ft, HO

Ihe Love Master "Strongheart" Jan. 19 1779

Painted People Colleen M^ort Feb. 9 5.709

When A Mao's A Man John Bowers reb. 16 6,919

Flowing Gold Nilsson- Sills Mar. 1 (.005

Lilies of the Field Corinne Griffith. Mar. 22 »,J10

The Galloping Fish Thos. H. Ince prod Mar. 22 6.000

Secrets Norma Talmadge April S 8,345

The Enchanted Cottage Richard Barthelmess April 19 7,12ft

Cytherea Rich Stone May 3 7.400

The Goldfish Constance Talmadge May j/ 7,145

Why Men Leave Home ' M. Stahl prod Mav 24 7.990

The Woman on the Jury Feature cast May 31 7,331

A Son of the Sahara Feature cast . May 31 7.603

FOX FILM CORP.

Just Off Broadway John Gilbert Feb.

Not A Drum Was Heard Charles "Buck" Jones Feb.

The Net Barbara Castleton Feb.

Highly Recommended Al St. John Feb.

Shadow of the East Featured cast Feb.

School Pals Imperial comedy Feb.

Ladies to Board Tom Mix Feb.

The Blizzard Keatured cast Mar.

Frogland Special Mar.

Love Letters Shirley Mason Mar.

The Weakling Sunshine comedy Mar.

A Sculptor's Paradise Instructive Mar.

The Wolf Man John Gilbert Mar.

Be Yourself Al St. John Mar.

Rivers of Song Instructive Mar.

The Vagabond Trail Charles Jones Mar.

The Cowboys Imperial comedy Mar.

Feathered Fishermen Instructive Mar.

The Arizona Express Charles Jones Mar.

The Plunderer Frank Mayo April

On the Job Chimpanzees April

A Man's Mate John Gilbert April

A New England Farm Itiefrnrftew April

The Circus Cowboy Charles Jones May

Slippery Decks Card sharps exposed May

The Trouble Shooter Tom Mix May

He's My Pal Chimpanzees May

The Lone Chance John Gilbert May

When Wise Ducks Meet Sunshine Comedy May

Thr Ten Co- mandments Cecil B DeMille prod Jan. 5.

Shadow* of Paris Pola Negri Mar. 1.

Icebound Dix Wilson Mar. 15 6.471

A Society Srandal Gloria Swanson Mar. 22 6.433

The Fighting Coward Tames Cruze prod Mar. 29 6.5eTl

The Dawn of a Tomorrow Jacqueline Logan April 5 6.084

Singer Jim McKee W S. Hart April 12 7.008

The Breaking Point Star cast April 19 6 064

The Confidence Man Thomas Meighan April 36 6.500

The Moral Sinner Dor' thv Dalton April 26 5 439

Triumph C. B. DeMille prod Mav 3 8.292

Bluff AyresMoreno May 10 5.442

Men Pola Negri May 17 6.504

Wanderer of the Wasteland Jack Holt May 31 6,700

FILM BOOKING OFFICE OF AMERICA

Week End Husbands Alma Rubens Feb. 9 6.700

Whiir ^n Madge Bellamy Feb. 23 6.237

Tne Telrphone Girl (series) Alberts Vaughn Feb. 23

Dsmaerit Hrarti Featured cast Mar. 1 6.154

When KmaMhood Was in Tower. .. "Telephone Girl" Mar. 8 2.000

North of Vevada Frrd Thompson Mar. 15 5.000

Galloping Gallagher Fred Thornp«on Mar. ?• 4 700

Monev to Runts "Telephone Girl" Mar. 29 J UTS)

Sherlock. Home "Telephone Girl" Mar. 29 7 AVI

Yank.-r Madness TarVin Dove April S 4.6*0

Hi« Forgotten Wife B-llamv- Baxter April 12 6 wi

The Silent Stranger Fred Thomson April 19 5,000

] 5,444

9 4.823

9 6,009

9 2,000

It S.874

16 2.OO0

23 6,112

1 5.800

1 1,000

8 4,749

8 2.000

8 1.009

15 5.14ft

15 2.000

15 1.000

22 4.562

22 2,000

22 1,008

29 6.316

5 2,00»

12 5,041

12 1.000

5 SJU

3 6.400

3 1.008

17 5,702

17 2,000

24 4,385

24 2,000

GOLDWYN

Through the Dark Colleen Moore Jan. 19 7,999

Yolanda Marion Davies Mar. 1 12.000

Wild Oranges King Vidor prod. Mar. 15 7,000

Nellie, the Beautiful Cloak Model... Star cast April 5 7,009

Three Weeks Pringle Nagle April 12 7,54ft

Recoil Bly the Hamilton

Greed Von Stroheim prod

True As Steel Rupert Hughes prod

Janice Meredith Marion Davies

Second Youth Star cast

The Rejected Woman Nagel-Ruhens

Second Youth Star cast April 19 6,169

The Rejected Woman Rubens- Nagel May 3 7.761

HODKINSON

Grit Glenn Hunter Isn. 12 5 800

Love's Whirlpool Kirkwood l ee Mar. 22 6 028

The Hoosier Schoolmaster Henrv Hull Mar. 29 5.55*

His Darker Self Lloyd Hamilton April 5 5,000

Try and Get It Rrvnnl Washburn April 12 5 607

Which Shall It Bef Star cast April 19 5.000

The Night Hawk Harry Carey

Try and Get It Bryant Washburn

Wandering Husbands Kirkwood-Lee

Miami , Prm Comp*on p-

Wandering Husbands Kirkwood-Lee May 10 6,300

METRO

Scaramouche rrrx Ingram prod Oct.

Our Hospitality Rnatei keaton Nov.

Fashion Row M.ie Murray Dec.

Haif a Dollar Bill »— m '> Vilwon Dec.

The Hesrt Bsndit Viola Dana « 'an.

The Fool's Awakening Hameiiti r-ord Feb.

The Man Life Passed By N.-»ak Marmont Mar.

Thy Name Is Woman M«*nn !.* Mart Mar.

The Uninvited Gnsst Jean Toller Mar.

Happiness I.anrette Tavlor Mar.

Women Who Give Reginald Rarker prod Mar.

A Boy of Flanders I>c'c'e Coogan April

The Shooting of Han McGrew S'ar ea»t »».ril

Mademoiselle Midnight Mae Murray May

Sherlock, Jr Buster Keaton May

13 9.«0ft

24 6.21ft

8 7.Jft»

15 5.7*9

I* ijm

16 5.7*3

1 6.20ft

1 9.0*7

8 (.14*

8 7.7*9

22 7.J0*

5 7,01ft

1» *'1«

17 6.778

17 4,065

June 7, 1924

MOVING PICTURE WORLD

581

(Continued from preceding page)

PATHE

RmrWw Footage

Love'i Detour Charles Ctaaie Mar. 8 2.U00

Th« National Rath "Sportlight" Mar. 8 l.OUO

The All Star Caat Terry cartoon Mar. 8 1.000

The Buccaneer* "Our Gang" Mar. 8 2.000

Herman the Freat Mouse Terry cartoon Mar. 8 1,000

Love a Reward "Dippy Duo Oada" Mar. 15 l.ouu

The Mandan'* Oath Frontier aerie* Mar. IS 2,000

Zeb Venus Paprika Stan Laurel Mar. IS 2,000

Why Mice Leave Home Terry cartoon Mar. IS 1,000

Wolfe and Montcalm Chronicles of America Mar. 22 3.000

Scarem Much Sennett comedy Mar. 22 2.000

Fields of Glory "Sportlight" Mar. 22 1,000

Hunters Bold "Spat Family" Mar. 22 2.000

From Rags to Riches & Back Again. Terry cartoon Mar. 22 1,000

Don't Forget Charles Chase Mar. 22 1,000

King of Wild Horse* Re* (horse) Mar. 29 5,000

Big Moment* from Little Pictures. . Will Roger* Mar. 29 2.000

Fraidy Cat Charles Chase Mar. 29 1,000

Shanghaied Lover* Harry Langdon Mar. 29 2.000

The Champion Terry cartoon Mar. 29 1.000

Dirty Little Half Breed Frontier series Mar. 29 2,000

Seein' Things "Our Gang" April S 2.000

Birds of Passage Bird Novelty April 5 3,000

Sunning Wild Terry cartoon April 5 1.0U0

Friend Husband Snub Pollard April 5 1.000

The Swift and Strong "Sportlight" April S 1,000

Girl-Shy Harold Lloyd April 12 7.457

Our Little Nell "Dippy-doo-dad" April 12 1,000

Medicine Hat Frontier series April 12 2,000

Brothers Under the Chin Stan Laurel April 12 2,000

Gateway of the West 8th Chronicle April 19 3.U00

The Hollywood Kid Sennett comedy April 19 2.000

Hit the High Spots "Spat Family" April 19 2.000

One At a Time Earl Mohan April 19 1,000

If Noah Lived Today Terry cartoon April 19 1,000

A Tnp to the Pole Terry cartoon April 26 1,000

Sun and Snow "Sportlight" April 26 1,000

Get Busy Snub Pollard April 26 1.000

Highbrow Stuff Will Roger* April 26 2.000

Flickering Youth Sennett_ comedy April 26

RevWw

Footage

Nobody to Love Neely Edwards Mar. 22 1,000

The Night Message Gladys Hulette Mar. 29 4,531

Ship Ahoy B.,bliy Dunn Mar. 29 1.000

That's Rich Arthur Trimble Mar. 29 2,000

The Galloping Ace Jack Hoxie April 5 4,561

Hit Him Hard Jack Earle April 5 2.000

Marry When Young Neely Edwards April 5 1,000

Checking Out "Pal the dug April 12 2,000

Spring of 1964 Neely Edwards April 12 1.000

Excitement Laura LaPIante April 19 4,913

The Storm Daughter Priscilla Dean April 19 5.303

The Racing Kid Buddy Messinger April 19 2.000

Forty Horse Hawkins Hoot Gibson April 26 5,149

One Wet Night Neely Edwards April 26 1.000

Pretty Plungers Follies Girls April 26 2.000

Riders Up Creighton Hale May 3 1.904

Politics Slim and Bobby May 3 1,090

Green Grocers Slim and Bobby May 3 l.OUO

A Lofty Marriage Jack Earle May 3 2.000

Ridgeway of Montana Jack Hoxie May 10 4,843

10 2.000

May 10 1,000

May 10 2,000

Taxi, Taxi! Harry McCoy May

The Pigs-kin Hero Lyons- Moran reiss-ue

The Bulltosser Pete Moirison

The Dangerous Blonde Laura LaPIante May 17 4,919

Fast Steppers New Series May 17 2 r each

Trailing Trouble Buddy Messinger May 17 2,000

My Little Brother Slim Summerville May 17 1,000

The Lone Round-Up Jack Dougherty May 17 2,000

The Signal Tower Super- Jewel May 24 6.714

Tired Business Man Al Alt- Follies girls May 24 2.000

Why Pay Your Rent? Bert Roach May 24 1 000

The Honor of Men Nenl Hart reissue May 24 2.000

The Reckless Age Reginald Denny May 31 6,954

The Fighting American Star cast May 31

Case Dismissed Summerville-Dunn May 31

Boss of the Bar-20 W. E. Lawrence May 31

Delivering the Goods "Pal" the dog May 31

5 251
1,000

2,000
2,(XX»

VITAGRAPH

Commencement Day "Our Gang" May 3.

An Ideal Farm Terry cartoon May 3.

Homeless Pups Terry cartoon May 3.

Sporting Speed "Sportlight" May 3.

Pnblicit >• Pavs diaries Chase May

2 000
1.000
1,000
1,000
1.000

When Winter Comes

Near Dublin Stan Laurel May 10 2,000

North of 50-50 Dippy-Doo-Dads May 10 1,000

The Fortieth Door Allene Ray-Serial May 17

April Fool Charles Chase May 17 2.000

The Pilgrims Chronicles-seriesl May 17 3.000

Fishin' Fever Sportlight May 17 2,000

Black Oxfords Sennett comedy May 17 2,000

Bottle Babies- Spat Family May 17 2.000

Going to Congress Will Rogers May 24 2,000

Position Wanted Charles Chase May 24 1.000

The Cat's Meow Sennett comedy May 24 2.000

Cradle Robbers "Our Gang" comedy May 31 2,000

One Good Turn Deserves Another. . Terry cartoon May 31 1.000

Building Winners "Sportlight" May 31 1,000

Before Taking Earl Mohan May 31 1,000

The Ninety and Nine

Modern Banking I'rlian Classic Dec. 22.

Newsprint Paper I'rban Classic Dec. 22..

Horseshoes Larry Semon Dec. 22..

The Last Stand of Red Man Oban classic Dec. 29..

Let Not Man Put Asunder Feature cast Jan 26..

My Man Patsy Rnih Miller Feb 23.

Virtuous Liars David Powell April 19.

Davnl Smith prod Dec. 23 6.8O0

1.000
1.1100
2.000
1.000
8.000
6*00
5.650

Terry cartoon May 10 1,000 Between Friends Blackton prod April 26 6,900

Tiwd Off

PLAYGOERS PICTURES

, Featured cast Nov. 3.

4,284

PREFERRED PICTURES

Feitoned Paradise Kenneth Harlan

WARNER BROTHERS

The Marriage Circle Ernest Lubitsch prod Feb. 16 8.500

Conductor 1492 Johnny Mines Feb. 23 6.500

Daddies Belasco play Feb. 23 6,800

George Washington, Jr Wesley Barry Mar. 22 6.700

Reau Brummel Irilm Har- vmnre *• il I?. 10.(100

Broadway After Dark Adolphe Menjou May 31 6,300

MISCELLANEOUS

Review Footage

APPROVED PICTURES CORP.

Buddy Roosevelt April 26 4,670

CHARLES C BURR

Rough Ridin'

.Mar. 8.

6.800

PRINCIPAL PICTURES

6.000
6,000
*.293

o nnn
.10.000

Listen Lester Feature cast May 10 6 242

Daring Youth Daniels-Kerry May 17 5,975

Daughters of Pleasure Prevost-Blue-Bow May 24 6,000

The Masked Dancer Helene Chadwick May 31 4,987

SELZNICK

Daughters of Today Patsy Ruth Miller Mar. 15 7,000

Woman to Woman Betty Compson April 26 6,804

TRUART FILM CORP.

Drsms of Jeopardy Elaine Hammerstein Man 15 6,529

On Time Richard Talmadge Mar. 15 66.W

In Fast Company Richard Talmadge May 24 6,000

UNITED ARTISTS

A Wnman of Parin ...'has. Chaplin prod Oct. 13,

Dorothy Vernon of Haddon Hall. ..Mary Pickford May 17.

UNIVERSAL

Hats Off Pete Morrison Feb.

Down in Jungle Town "Joe Martin" Feb.

The Fast Express Wm. Duncan Serial Feb.

Jack O' Club* Herbert Rawlinson Feb.

Lone Larry Eileen Sedgwick Feb.

You're Next Century comedy Feb.

The Jail Bird Neely Edwards Feb.

Memorial to Woodrow Wilson Special Feb,

Ride For Your Life Hoot Gibson Mar.

A Society Sensation Valentino (reissue) Mar.

The Very Bad Man Neely Edwards Mar.

Peg O" the Mounted Baby Peggy Mjt.

The Law Forbid* Baby Peggy Mar.

Swing Bad. the Sailor "Leather Pu«her»" Mar.

Son* In Law Centurv comedy Mar.

Should Poker Player* Marry? Neely Edward. Mar.

Fool'* Highway Virginia Valli Mar.

Big Bov Blue "Leather Pusher*" Mar.

The Oriental Game "Pal"-Century Mar.

Keep Healthy Slim Summerville Mar.

Phantom Hor*eman Tack Hoxie Mar.

Stolen Secrets Herbert Rawlinson Mar.

The Young Tenderfoot Buddy Messinger Mar.

The Average Woman All >tar caat Feb. 2.

Restless Wives Doria Kenyon Feb. 16.

Three O'Clock in the Morning Constance Binney Feb. 23.

C. B. C.

Hallroom Boy* Twice a month 2,000

The Barefoot Boy Star cast Nov. 24 5.800

Forgive and Forget Estellr Tavlor Nov. 10 5.800

The Marriage Market Pauline Garon Dec. 29 6.297

Innocence Anna O ^-'ilsson -Jan. 26 5.923

DOUGLAS FAIRBANKS

The Thief of Bagdad Dougla* Fairbanks Mar. 29 12.080

2,000
1,000

9..
9.
9..

16 4,717

16 2.000

16.

8.
15.
15.
15.
15.,

15 4.JK°

22 4.74?

22 2.000

1,000
1,000
5,310
2.onn
. 1,000
. 20no
. 6,263
. 2.000
. 2,000
. 1,000
. .6.8110
..2.000
..2.000
.1.000

PHIL GOLDSTONE

His Last Race "Snowy" Raker Sept. 1 5.000

Danger Ahead Richard Talmadge Dec. 29 5.900

The White Panther Res (Snowy) Baker Feb. 9 4.000

Marry in Haste William Fairbanks Mar. 8 5.000

D. W. GRIFFITH, INC.

America Feature ca«t Mar. 8 14,000

INDEPENDENT PICTURES CORP.

In the Spider'* Web Alice l>ean Sept. 29

LEE-BRADFORD

Shattered Reputation* Johnnie Walker Oct. 27 5,000

LOWELL PRODUCTIONS, INC.

Floodgate* John Lowell Mar. 8 7,009

MONOGRAM PICTURES

The Whipping Boss Star cast Dec. 8 5,100

ROCKETT- LINCOLN CORP.

Abraham Lincoln ••■•■••.••••George A. Billing* Feb. 2 12,000

WM. STEINER PROD.

Surging Sea* Charles Hutchinson April 26 4.700

Hutch of the U. S. A Hutchison serial May 31

N. J. WINKLER

Alice's Wild West Show Cartoon series May 10 1,000

Alice's Day at Sea Cartoon series May 10 1,000

582

MOVING PICTURE WORLD

June 7, 1924

CLEVELAND PUBLIC HALL

Where the Republican National Convention of 1924 Will Be Held
Seating by American Seating Company

No Seating Problem Is Too Big

or too difficult for our Theatre Seating Engineering Department to handle satisfactorily.

The Cleveland Public Hall is one of the largest auditoriums in the world. It cost
$6,000,000, and seats 12,000. It was the deciding factor in the selection of Cleveland
for the Republican National Convention of 1924.

The seating of this great auditorium offered engineering difficulties far beyond the
mere number of chairs to be provided and installed. It was a big undertaking and could
only be carried out by a big, experienced, and competent organization.

But whether the undertaking be great or small, the same thoughtful care and ex-
perienced attention is given every theatre seating or reseating problem that is en-
trusted to us.

Suggestions and estimates gladly submitted without obligation.

American Seating Company

General Offices: Chicago, 4 East Jackson Boulevard

NEW YORK BOSTON PHILADELPHIA

640-119 W. 40th St. 77-A Canal St. 121 1-L Chestnut St.

OFFICES IN ALL PRINCIPAL CITIES.

June 7, 1924

MOVING PICTURE WORLD

533

Equipment Construction Maintenance

) ;

Fight the Heat

Put Your Theatre in Shape for the Summer — Make
It Look Cool — An Inexpensive Wrinkle
That Will Help

WHAT are YOU doing to your theatre this year to combat the forth-
coming onslaught of sizzling hot weather? What are you doing to
compete with the beaches, the amusement parks, motoring, outdoor
sports and the thousand and one other Summer attractions?

If you haven't done anything at all as yet — if you are just letting time slip
by waiting for something to happen — for the love of your bank roll GET
BUSY NOW and put your theatre in shape to attract folks away from your
added Summer competition.

First of all, make your theatre LOOK
cool. Even if it isn't as cool as it might be,
may it appear as much that way as possible.
This is' mighty important. For even if you
have the best cooling system in the world
and your theatre building IS cooler than
the street you are not fully cashing in on
that fact unless you make your house LOOK
cool and inviting — especially from the out-
side. By a peculiar twist of human psychology
we are often led to believe that a theatre
or other place is cooler by suggestion.
Getting Over Suggestion

This suggestion can be conveyed in in-
numerable ways — by the smaller house as
well as by the big palace. The smaller house
can take a cue from its bigger brothers,
from big theatres, hotels, etc. In establish-
ments of this kind you will find that at
the first warm breath of Summer every heavy
rug is taken up. Wall spaces and the like
are stripped of heavy hangings and are decor-
ated with brightly-colored cretonnes or with
other material or articles which suggest
breeziness — coolness. Light, summery-look-
ins; wicker furniture replaces heavy plush
chulrs. Flowers and greens are used wher-
ever practical. In fact, everything is done

that will make the interior appear cool.

If you can possibly do so, by all mean/'
use seat covers. Put your ushers and othet
attendants in cheap, cool-looking, white uni-
forms. Use as many electric fans as is feas-
ible. Even if they don't cool your theatre
thoroughly — and even if you have an effi-
cient cooling system — the psychology of elec-
tric fans in motion helps suggest coolness.

Outside Appearance

By all means give the front of the house
an overhauling. Pay particular attention to
the lobby. For here is where your biggest
house-selling job is done. Use only green,
blue or white lights— preferably either of the
former. Do not use red or orange because
of the "heat" suggestion of the colors.

There are dozens of little things that can
be done economically, and each one of them
helps. You probably know them better than
we do. What we urge is ACTION.

Here is a stunt that is particularly good,
and which does not cost too much. We saw
it at work last Summer, and it worked ex-
ceptionally well :

A p.je about five or six inches in diameter

(Continued on page 587)

Ly \~s \J \±/

I - .

ZZL

A "PICTURE PALACE" IN THE PHILIPPINES
Exterior and interior views of the new Plaza Theatre, Zamboanga, P. I., conducted
by W. L. Lamb, who has disposed of the old Zamboanga Theatre and built this new
showhouse. Looks inviting, doesn't it?

PRXH ECTI ON

I* . T* S» E»
Convention

When the I. A. T. S. E. met in Cincinnati
everyone was expecting a red hot session
and it was freely predicted that everything
less deadly than a cannon would be waved
in the air if not used. To the surprise of all of
us there wasn't any scrap at all. Prior to
the convention the Executive Board ex-
pelled Charles C. Shay, former International
President, and the convention immediately
approved of the action of the Board. So
that was that.

A little later I will give you a resume of
the proceedings, but I can tell you right
now that the convention was the most har-
monious, non-political and valuable from a
business standpoint that the I. A. T. S. E.
has held in many years.

William Cannavan and all the various
officers were re-elected. Two new vice-
presidents were created in order to fully
cover the territory efficiently and econo-
mically. Don't know the names of the new
officers yet — will give them to you later.

New Wires for Old

A. Hannewald, projectionist, Queens The-
atre, New York City, wants to know :

About six months ago we had two German
mirror arc lamps installed and are using No.
10 wires connecting with the old No. 6 wires
leading to the rheostats. I wanted to have
all new No. 10 wires. We are using about
18 amperes. I claimed the old wires, about
55 feet of them, which were flexible about
ten years ago, are wasting current, but the
engineer who installed the lamps said the
old wires do not waste any mcr.? curicnt
than new ones. Who is right?

That depends. If the old No. 6 wires are
in good condition — have not been overheated
by overload, they are all right. So far as I
know copper does not deteriorate in carry-
ing capacity, provided it is not overheated.

Examine the wires. Remove the insula-
tion in places and scrape them clean. If
they have a clean, bright copper color when
scraped they are all right. If they are
burned they will be dark brown in color
and will bend readily and have no "spring''
to them at all, in which case they are no
longer fit for use.

In China

From the land of Confucius come a bit of
unusual news of interest to film men and
projectionists. That the introduction of
American projections is making itself felt
in the motion picture industry of China is
not altogether unusual, but to learn that pro-
jection bids fair to outdo the telephone
switchboard as a medium of female endeavor
is indeed startling.

A report received from S. J. Benjamin
Cheng includes the following illuminating
statement :

Enclosed please find original photograph
showing my wife at the Simplex Projector.

EDITED BY F. H. RICHARDSON

Bluebook School

Question No. 58 — What is "working
distance" of projection lens — what is
meant by the term?

Question No. 59 — What is meant by the
term "Equivalent Focus?"

Question No. 59A — Of what practical
value is the E. F. to the projectionist?

(See pages 129 and 155 of Bluebook.)

Question No. 61 — Name various reasons
why lenses should be kept perfectly
clean. (I am changing the wording of
some of the Bluebook questions in order
to make the meaning more clear.)

Question No. 62 — Name such solutions
as you have knowledge of which you
know to be satisfactory for cleaning
lenses.

Both of us believe that Chinese women can
easily be trained to be projectionists. It is
a better profession than that of telephone
operator.

The Peacock Motion Picture Corporation,
of which Mr. Cheng is a member, is now
building its own laboratory at 116 Sinza
Road, Shanghai, and upon its completion
will produce its own pictures from Chinese
stories with Chinese casts.

Cecil Woods, former president of the
American Projection Society and well' known
Broadway projectionist, is in charge of pro-
jection throughout the chain of theatres
which are operated in China by the Pea-
cock Corporation.

A Fair Chinese Projectionist

Part of Mr. Woods' duties are to convert
the native Chinese projectionist to American
projectors and American methods, and that
Mr. Woods' labors are not in vain is reflected
in the fact that many Simplex installations
are being made. A letter from Mr. Woods,
which appeared in a recent issue of the
American Projectionist, goes very completely
into the Chinese customs and ways and is
interesting also inasmuch as they give a
clear insight into the problems that have
thus far been presented to Mr. Woods in

CECIL WOODS

his endeavors to introduce the Broadway
idea in the Flowery Kingdom.

Bluebook and Charts

Chauncey L. Greene, Minneapolis, Minn.,
has the following to say about the Bluebook
of Projection and the lens charts:

I believe the Bluebook and the lens charts
use that shutter on several jobs since the
— both the new one and chart No. 2 of the
former one — are the most important links
in our chain of knowledge. Consider what
may now be accomplished by their aid. With
the help of the Bluebook and lens charts a
man in New York City may so plan the the-
atre that the fundamental principles of optic
projection will not be violated; Knowing
the form and dimensions of the auditorium,
he may, by consulting the Bluebook, select
the screen best suited to its needs. Knowing
the proposed illumination level of the audi-
torium— which should be a known factor —
he may determine just what the screen Il-
lumination ought to be, and knowing the
reflective qualities of the screen, he can
compute the intensity of illumination neces-
sary to produce the required brilliancy of
screen illumination. This and the screen
area gives him the total light flux in lumens,
and knowing the efficiency of the optical sys-
tem, or more properly speaking, the utiliza-
tion factor, he may arrive at the correct
necessary expenditure of current at the arc,
and is thus able to select a motor generator
of proper size.

Helpful Data

From data contained in the Bluebook he
may determine what diameter of carbon is
necessary, and what the crater diameter will
be. He takes the working distance of the
projection lens and Its working aperture —
calculating the focal length of lens necessary,
since he wlil of course know the proposed
picture size and distance of projection — and
from the lens charts arrives at the correct
condenser combination. Part 2 of the old
lens chart provides him with data with which
to calculate the shutter, so that the whole
equipment may be selected, packed and
shipped to Singapore, with positive knowl-
edge that each part thereof will work In
perfect harmony with every other part and
all will work at maximum efficiency. AND
THAT IS ENGINEEIUNG.

Brother Greene Has Faith

Brother Greene has a bit more faith in the
possibilities than I have, but unquestionably
a great deal of what he has set forth is en-

June 7, 1924

MOVING PICTURE WORLD

585

tirely possible, and it would all be entirely
possible could the man who does the plan-
ning KNOW that the, equipment would be
handled by a projectionist who thoroughly
understands his business, and who had the
necessary energy to apply his knowledge.

The trouble lies in the fact that after all
the equipment has been so carefully planned,
it will only work efficiently if i't be used in-
telligenly. Suppose, however, that the equip-
ment which has been planned to correctly
illuminate the Singapore screen, and which
would do it, too, if properly handled, falls
into the hands of a man who operates his arc
with a 45-degree crater angle and uses a
spot half an inch too large in diameter,
was calculated to deliver? I'll tell the world

Does the equipment deliver the goods it
it does NOT, and the chap in New York City
gets blamed, instead cf the BOOB projec-
tionist over in Singapore.

However, what Greene says about the pos-
sibilities of thus using the Bluebook and lens
chart for intelligent planning is entirely cor-
rect, except that until projectionists as a
class use the equipment as it is intended to
be used, there will be trouble unless a gener-
ous leeway be allowed in capacity, for one
projectionist will get far better results with
sixty, or even with fifty amperes D. C, than
a less careful or less competent one can get
with eight}', or even with a hundred.

The information is all in the Bluebook and
lens charts all right, but results will vary

with varying efficiency in application of the
knowledge by the projectionist, and that
variation still covers a very wide range.

Film Slaps

Arthur L. Fuller, projectionist, Regent
Theatre, Allegan, Mich., writes concerning
other matters, but winds up thusly :

Have trouble with the film "slapping-."
No matter how large or how small the lower
loop may be the firm slaps and makes a lot
of noise. Can you tell me the cause of it?

From other things Brother Fuller says it
is pretty evident that his projector mechan-
isms (Simplex) are considerably worn, and
with the Simplex, if the teeth of the inter-
mittent sprocket are worn too much, they
may, and in some cases do, pull the film
around too far before releasing from the
sprocket hole. This causes the "slapping
sound" you complain of. Your remedy is
new intermittent sprockets, though from
that your projector mechanisms ought to be
what you say I think it is pretty evident
sent in to the nearest Simplex station for a
thorough overhauling.

Worn Mechanisms

IT NEVER PAYS AN EXHIBITOR TO
ALLOW THE PROJECTOR MECHAN-
ISMS TO BECOME TOO BADLY WORN.
"Saving" money that way is about the most
expensive thing an exhibitor can do, though

he may not realize that fact. A badly worn
projector mechanism cannot, will not and
does not deliver 100 per cent results on the
screen; also it almost invariably needlessly
strains and injures every foot of film pass-
ing through it. Better have those mechan-
isms thoroughly overhauled. It will pay
your manager to do it, always provided I
have not erred in estimating their condition.

Later: Friend Fuller says the intermittent
sprockets are new. The simplex engineers
say worn sprocket teeth or the intermittent
sprocket slightly loose or the shaft is the
only thing which will cause such trouble,
therefore, I guess the sprocket is not tight
on its shaft. Examine it carefully.

Continuous Projector

A supply dealer in Washington, D. C, in-
quires concerning a continuous projector
which someone is demonstrating somewhere
soon, and wants to know if there really is
such a thing as a continuous projector in
existence.

As to the projector which someone pro-
poses to demonstrate, I think if it were really
a thing which its sponsors were sure of — as
to the results AND the commercial possibili-
ties of the projector — then this department
would have been very promptly notified of
the demonstration — in fact, would have been
(Continued on page 588)

Bluebook School— Answers to Questions 25-29

Question No. 25 — What does focal length
mean as applied to a simple lens? Harry
Dobson, Toronto; Fell, Collingsworth, N. J.;
Constantino, Easton, Pa.; Lewis, Endicott,
N. Y., and Paul Harrison, Mobile, Alabama,
sent good replies. I have selected the reply
of Constantino for publication. He says :

The focal length of a simple lens is the
distance from its optical center to the image
it forms when the image is in the sharpest
possible focus, provided the object focused
be far enough from the lens to cause the rays
from it to enter the lens as approximately
parallel rays. The focal length of a simple
lens is determined practically entirely by
the curvature of its surface.

Note: Brother Constantino is a conscien-
tious projectionist who is trying hard to per-
fect his technical knowledge in projection.
He is not able to handle the American lan-
guage overly well, so I have had to re-write
his reply, but have in no way altered his
meaning. Dobson, Fell, Lewis and others
had a better reply as actually worded, but
none of them were better insofar as concerns
the meaning. Constantino, struggling against
the handicap of imperfect knowledge of the
language, has replied to every question thus
far. In some he was correct. In some he
was not. He is learning, and I'm sure you
will all not mind having put his real meaning
into correct words, under the circumstances.

F. H. R.

No. 26

Question No. 26 — Explain, roughly, the ac-
tion of light through a lens.

All the above replied acceptably ; also J. L.
Fuller, Spokane, Washington and I. L. Bird-
sail, Dallas, Texas. Birdsall says :

Millions upon millions of "light rays" are
incident upon the surface of any lens ex-
posed to light. Each ray is so small that a
human hair would be a saw log, and the
point of the smallest needle ever made would
appear of huge proportions by comparison.
When each of these infinitesimally small rays
enters the lens from air, at an angle, they

are refracted, or bended in proportion to, (1)
the angle at which they meet the glass, and
(2) the difference in density as between the
air and the glass. Once having entered the
lens, the glass being of even density, they
travel in straight lilies until they leave the
glass and enter another medium, presumably
air. If the second medium be glass — an-
other lens — the process of bending will oc-
cur and will be in proportion to (again) the
angle and the difference in density (if any)
between the two glasses.

In practice the simple lens, or combina-
tions of elements forming a compound lens,
is "ground" to produce a certain definite,
predetermined result. In other words, the
lens is made to produce a marvelously pre-
cise result in the bending of light rays, so
that rays resulting from reflection from an
object, or emanating from a true light source,
which travel in every direction in straight
lines, will be refracted with such' marvel-
ous nicety by a lens which receives them that
an image of magnified or reduced size will
be formed of the object at any practicable
distance.

All of which means to me to be a fairly
complete description of action of light
through a lens. If Birdsall is a projectionist
I'll say he understands one part of his
equipment pretty tolerably well!

No. 27

Question No. 27 — What is meant by cor-
recting a lens?

All the foregoing replied very well, though
there were minor errors in most of the re-
plies. Dobson, for instance, said:

To correct a lens we mean that we will
remove all the faults in the lens.

Umph, brother Dobson! Nothing doing.
If you could do that you could get about a
hundred dollars a day. We're lucky if we get
some of the faults fairly well corrected.
Friend Fell says :

All uncorrected lenses have the faults of
spherical and chromatic aberration, as well
as others. By combining various curves and
glasses it is possible to "correct" lenses for
faults. In such correction flint and crown
glass are the two most used.

My own reply would be : "Correcting a
lens" is a misnomer. We do not really cor-
rect a lens, but make a corrected lens, which
means one which will have a minimum of
spherical and chromatic aberration and other
faults incident to simple lenses. In photog-
raphy and projection it mostly means the
production of a lens which will have a maxi-
mum "speed" and ability to produce a clear,
sharp image. Doubtless my answer can be
much improved upon, but such as it is — there
it is. F. H. R.

No. 28

Question No. 28 — How is an image formed?

Birdsall is the only one whom I would
call correct in his answer, though Dobson,
Fell, Constantino and Lewis all did very well.
Birdsall says:

An image is formed by a lens "picking
up" rays from each minute point of an object
and so bending or "refracting" them that
they reproduce the "points" upon some suit-
able surface placed to receive them, either in
equal, reduced or magnified form. Since all
"points" are thus reproduced, and in the
same proportion as to reduction or magnifica-
tion, an "image" is formed which is a true
reproduction of the object or is not, accord-
ing to the excellence in performance of the
lens.

Question No. 29 — How is the curvature of a
simple lens determined?

All the foregoing replied correctly, but
Brother Fell has the best of it this time. He
says :

The curvature of a simple lens is always
the segment of a circle, the diameter of
which is the focal length of the lens, thus:
a circle 8J4 inches in diameter would produce
an 8^-inch focal length lens. The larger
the diameter of the lens the thicker it will be.

To this I might add that, taking the 8Y2-
inch circle for example, the resultant lens
may have any diameter up to the diameter of
the circle, but that the 8J4-inch diameter
lens would be the radius of the circle (4}4-
inch) thick, whereas a 4%-inch diameter 8yZ-
inch lens would be quite thin. F. H. R.

586

MOVING PICTURE WORLD

June 7, 1924

More New Theatres Announced for

Cities in District Surrounding Detroit

THE summer theatre building campaign
announced for Detroit, the largest
in the history of the city, has been
supplemented by a widespread campaign of
the same sort in various cities surrounding
the Michigan metropolis. New houses have
been announced in at least a dozen cities in
the southern section of the state.

Probably the most intensive campaign
will be centered in Flint, where W. S. But-
terfield recently announced plans for one of
the biggest houses of his string, which rep-
resents 12 cities in the state. This week
Lester Matt, who operates the Orpheum and
Strand theatres in Flint, came right back by
announcing the detailed plans of bis new
theatre, which will be one of the most im-
posing structures of its kind in this section,
adding much to Flint's rapidly-changing
downtown landscape.

The State Theatre
The new Matt theatre, six stories in
height, will be of a beautifully designed ap-
pearance, having a frontage of 44 feet and a
depth of 150 feet. The new house will be
known as The State and, according to present
plans, will be ready for opening late in Octo-
ber. The Orpheum, one of the city's oldest
motion picture houses, will soon close, when
workmen will start wrecking the old build-
ing. The front of the State will be of white
enamel brick wih delicately tinted terra cotta
trimming. The base will be of granite,
while a heavy marquis will extend over the

sidewalk. On each side of the lobby will be
a store with individual entrance opening on
the street.

The lobby will open into a beautifully ap-
pointed foyer. Rest rooms and telephone
booths will be located at the sides of the
foyer, while a 15-passenger elevator con-
necting offices on the upper floors will open
from the lobby.

700 Seats on Main Floor

The main floor will be equipped with about
700 seats of the spring-bottom opera chair
type, such as are now in use at the Strand.
An orchestra pit with accommodations for
15 musicians will be located in front of the
stage. A $10,000 pipe organ also will be
installed.

The balcony, which will accommodate
about 500 seats, has been designed so that
persons may view even the orchestra pit, no
matter where they sit. Like the main floor,
the balcony will be equipped with choice
opera chairs. Entrance to the balcony will
be gained from spacious stairs leading from
the foyer to a cheerful lounging room on
the second floor, which will be located be-
neath the balcony. Rest rooms will also be
provided adjacent to the lounging room.
The theatre offices will also be located on
the second floor.

Special attention will be paid to decora-
tions. Elaborate plaster relief work will be
used throughout the auditorium. The walls
will be decorated with mural paintings, with

a unique direct-lighting system casting a
mellow light throughout the house, even
while the pictures are being shown.

Proper Ventilation

To insure proper ventilation, four 48-inch
blowers will be used. The system will
change all the air in the auditorium on an
average of every five minutes. Wall fans
and ceiling fans will also be installed to as-
sist in the circulation.

Business offices will occupy the front of
the third and fourth floors. The rear of both
those fl oors and the fifth floor will be taken
up by the auditorium of the theatre. A fea-
ture of the strucure will be the projection
room above the balcony on the fifth floor.
It will contain three projecting machines of
the latest type, besides a spotlight.

Fresh Air Supply

The fan room, which will house the ven-
tilators, will be located at the rear of the
fifth floor, taking fresh air directly from the
outside instead of near the basement line,
as in most buildings. Space is also being
provided for the installation of an artificial
ice machine at a later date, which would be
used to cool the air during the warm
weather.

The sixth floor of the building will be
given over to a ballroom. The basement
will extend beneath the entire structure and
will house business places in the front, while
the theatre power plant and orchestra room
will be located at the rear.

As soon as the new theatre is completed
and opened, Mr. Matt states that he intends
to remodel and renovate the Strand Thea-
tre, which he will continue to operate for
the next 11 years.

Insure your business
against hot weather

You carry fire insurance — and
other insurance, too.

Why not insure against the big
summer thief — against the hot
weather that robs you of hun-
dreds, and perhaps thousands of
dollars every summer?

More than 2100 other theatres prove
positively that Typhoons will stop that
Write for summer slump — and quickly pay for
"Booklet 35 themselves.

Let us show you how easily you can
insure your business.

Typhoon Fan Company

345 West 39th Street, New York

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May result from badly installed electrical equipment «r

poorly chosen materials.

Hallberg's Motion
Picture Electricity

$2.50 Postpaid

is a book that is as good as an insurance policy if yon heed
its advice and get the best equipment for your needs, and
know how to have it properly installed.

CHALMERS PUBLISHING CO

51« FIFTH AVENUE NEW TOBK. N. Y.

June 7, 1924

MOVING PICTURE WORLD

587

The World's Market Place
FOR SALE

Advertising under this heading $5
p«r ht«k. Minimum ipaca one in eh.

Motion Picture Cameras and the World's
largest market of second hand and new
instruments, priced from $50.00 up.

Send /or big catalogue and bargain list.

BASS CAMERA COMPANY

109 NORTH DEARBORN CHICAGO

CLASSIFIED ADVERTISEMENTS
Help and Situations Wanted Only

3c par word par insertion
Minimum charge 60c
T.rms. Strictly Caah with Order

Oovj must raaob u* by Tuesday neon to Insure pue-
llrettnn In that wrelr's teene

SITUATIONS WANTED

ORGANIST, ten years' experience, exceptional
education, fine library, absolutely reliable. Only
good salary, organ considered. Particulars first,
letter. Organist, Moving Picture World, New York
City.

ORGANIST — Expert picture player and soloist of
exceptional ability desires engagement. First-class
musician of international reputation. Organ
graduate two colleges. Union. Splendid library
all classes music. Play all makes. Good instru-
ment and salary essential. State full particulars.
Organist, 415 Dupont Street, Roxborough, Phila-
delphia, Pa.

ORGANIST — Thoroughly experienced union man,
wishes to connect with house where organ is fea-
tured. Any standard make organ. Box 341, Mov-
ing Picture World, New York City.

FIRST-CLASS PROJECTIONIST, five years' ex-
perience standard projectors and electrical equip-
ment. Have own tools, expert repairer. Salary
reasonable. Excellent recommendations. Box 342,
Moving Picture World, New York City.

220 WEST 42- STREET

NEW YORK

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2937

ALLAN A.L0WNES
PRES.

MAILING LISTS

MOVING PICTURE THEATRES

21,776 Moving Picture Theatrea. per M $6.00

3,674 Legitimate Theatres, per M 7. SO

327 Colored Moving Picture Theatres 6.06

1.059 Film Exchanges 10.60

163 Manufacturers and Studios S.00

411 Moving Pioture Mach. & Sup. Dealers. 4.00

A. F. WILLIAMS

166 W. Adams Street CHICAGO

LA CINEMATOGRAFIA
ITALIANA ED ESTERA

Official Organ of the Italian Cinematograph Union

Published on the
15th and 30th of Each Month

Foreign Subscription: $7.00 or 85 francs per Annum
Editorial and Business Offices:

Via Cumiana, 31, Turin, Italy

FIGHT THE HEAT

(Continued from page 583)

was run out under the roof of the marquee
a few feet and bent so as to point down
toward the sidewalk. One end of the pipe
was the receiving end of a draught caused
by a blower (an electric fan will do, if
necessary). The other end of the pipe- bring
about eight or nine feet above the sidewalk.
On this end of the pipe were placed brightly-
colored silk streamers which, waving in the
wind caused by the air passing through the
pipe, attracted the eye at once. Just above
the mouth of the pipe was a placard, read-
ing something like this : "This is a sample
of the temperature inside the theatre. Come
in and get cooled off."

It was indeed a successful stunt. Folks
would see the silk streamers, read the
placard, FEEL the cool air coming out of
the pipe, and, more often than not, would
become customers.

This is just one stunt. It can be worked
at small expense by your local tinsmith. Its
use will demonstrate convincingly just how
important it is to make your theatre known
as the coolest spot in town.

However, whatever you do, we cannot urge
too strongly that you DO IT NOW!

Schine Circuit Among
Albany Incorporations

Albany. — With nineteen companies incor-
porated during the past week for the purpose
of entering the motion picture business in
New York state, and this number including
nine which form the Schine circuit, of
Gloversville, a high record in the incorpora-
tion of motion picture companies was reached
during the last few days. The companies
which incorporate to form a circuit are the
following: Lockport Temple Corporation,
Oneonta-Palace Corporation, Norwich-Co-
lonial Corporation, Gloversville-Hippodrome
Corporation, Glove Theatre Corporation,
Gloversville-Family Corporation, Dolgeville-
Strand Corporation, Palace-Lockport Cor-
poration and the Carthage-Strand Corpora-
tion. Each company gives the location of
its principal office as Gloversville, while the
name of the corporation indicates the loca-
tion of the theatre.

Photo Player Plants
Busy Filling Orders

The Photo Player Company, successors to
The American Photo Player Company, re-
port an exteremely satisfactory business
from all sections of the country. The new
Pit Pipe Organ has met with a most en-
thusiastic reception. The regular styles of
the "Fotoplayer" continue in steady de-
mand.

Among recent installations of the new Pit
Pipe Organ are Mate's Lincoln Theatre,
Newark, N. J.; The Tuxedo Theatre, 3rd
Ave. & 42nd Street, New York City; At-
lantic Theatre, Atlantic Highlands, N. J. ;
Isis Theatre, Bristol, Va. ; Freeman's Cler-
mont Theatre 3326 N. Clark Street, Chicago,
111.; Pekras' Rivoli Theatre, Elyria, O. ; Grand
Theatre, Winterhaven, Fla.

A three-carload shipment of regular styles
of "Fotoplayers" is also being completed for
distribution for points in the Chicago tcrri-

2K.W.to 25K.W.
Four Cylinder

ELECTRIC PLANTS

mean that no small town need be without its*
"movie". No theatre, already established,
need suffer the handicap of consistently unre-
liable current. No city playhouse need face the|
| terrific loss that goes with even a single dark-
^ house. Traveling exhibitors can now produce ]
the finest pictures — clear and flickerless.
More "Universals" are used for permanent
L or emergency exhibiting purposes than
k any other make. No other so quiet, j
compact, "liile or sturdy.
UNIVERSAL MOTOR CO.

I a Ceape St.
Oshkosh,

Illustration

SHOWS4KW. 1

Wis.

THE CINEMA

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WELDED WIRE
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F. H. RICHARDSON'S
BLUEBOOK OF PROJECTION

will help your projectionist get a better
picture on the screen. Send for it now!
Price, $6.00
CHALMERS PUB. CO., SIS 5th Ave., N.Y.

588

MOVING PICTURE WORLD

June 7, 1924

Projection

(Continued from page 585)
invited to gaze upon the wonder before
now. That is not made as a statement of
fact, of course, but merely is set forth as
a probability. Many have worked and
labored long, hard and expensively to pro-
duce a really practicable projector in which
the film would run continuously — no inter-
mittent movement — but to date, while I have
examined many, none has appeared which
could deliver the goods COMMERCIALLY.

By "commercially-' I mean a projector
which not only could put a picture on the
screen comparing favorably with the picture
projected by modern intermittent projectors,
and which could do that same under all con-
ditions of projection lens focal length.

Have Seen Some

I have seen a picture projected by a non-
intermittent projector which was to all in-
tents and purposes as good as the pictures
now being projected in theatres, BUT after
a long stock selling — or attempt to sell —
campaign, it apparently has disappeared.
Frankly I don't know just what was the
"bug," but believe it was inability to accom-
modate itself to local conditions. In other
words it would be necessary to practically
build a projector for each considerable varia-
tion in focal lengths of lenses in use, and this
would, of course, be out of the question.

Better be careful about non-intermittent
projector demonstrations, and not buy either
projectors or stock in them until you are
very, very sure there is not a "bug" some-
where in the ointment. As a matter of fact
I am not quite so sure as I once was that
a non-intermittent projector is a thing con-
cerning which we need to emulate the baby
and Castoria — cry for.

Brilliancy Difficult

In the very nature of things it will be ex-
ceedingly difficult to secure brilliant screen
illumination, because the spot must be large
enough to illuminate either two entire frames
of the film, or pretty nearly so. That is, it
seems to me, pretty nearly a certainty, and
it means that only a very small pre cent of
the light from the condenser will get through
the projection lens. Of course, the absence
of a rotating shutter means fifty per cent
additional illumination, BUT spreading the
spot — well, that means very real light loss.

The non-intermittent projector would con-
serve film sprocket holes enormously, would
be noiseless and would, or should wear in-
definitely and — oh, well, after all this is
mostly speculation. We shall sec what we
shall see, but meanwhile better wait before
buying EITHER non-intermittent projectors,
vises you that a thorough TEST has proven
or STOCK in them until this department ad-
them to be commercially practical projectors.
A word to the wise is quite enough — and I've
already said several.

Foolishness

Recently I saw, in a certain trade paper, an
inquiry, which apparently has been addressed
to all trade papers, my own department in-
cluded. It was answered here in April 26 is-
sue, under "Wants Information.'' It was
concerning the possibility and practicability
of locating the projection room of a new the-
atre in the front of the balcony. It stated
that the projection angle in the usual up-
high, way-back location would be W2 de-
grees and wanted to know if that would be
seriously objectionable.

The editor of the paper in question very
evidently knows pretty close to just nothing
at all about projection and its problems. He
says :

While of course the booth (Presumably
meaning the projection room. — Ed.) being
placed in the latter position (front of bal-
cony.— Ed.) gives it a straight throw with-
out any angle, yet. in our opinion, it has
many drawbacks. That is. a quarter size
lens is unable, it being a VA inch E. F. to
(something missing here. — Ed) much loss of
light and definition resulting, in our opinion,
in this manner. Personally speaking, it ap-
pears to us that a 17;/$ degree angle is not
so bad.

Why, Oh, Why?

What do you think of that brand of pro-
jection mis-information? Why does a man
try to write about something he himself to
all intents and purposes admits he knows
nothing about? Great damage may be and
is done that way. The writer in question
has to go no further than the Society of
Motion Picture Engineers to find that any-
thing above 12 degree projection on angle
is condemned. He need go no further than
the S. M. P. E. nomenclature to find that it
is NOT a "Booth," but a projection room.
If he does not know that reducing lens dia-
meter IMPROVES DEFINITION, and that
a quarter size projection lens 3% inches E F
would pick up the entire light beam with-
out compelling an excessive arc distance,
then would it not be well for him to consult
a Bluebook, which is available to him, as
well as to all others?

Foolish Mis-Information

Certainly I have no manner of objection
to other trade papers giving instruction in
matters projectional. I have on more than
one occasion recommended the American
Projectionist to projectionists. I do, how-
ever, very seriously object to foolish mis-in-
formation being handed out by those who,
however capable as writers on some matters,
know no more about projection than Cleo-
patra knew about these United States of
America.

GET IT NOW!

The Brand New

Lens Chart

JOHN GRIFFITHS

Here is an accurate chart which belongs
in every projection room where carbon
arcs are used. It will enable yoa to get
maximum screen results with the equip-
ment you are using.

The news Lens Chart (size 15* x 20" )
is printed on heavy Ledger Stock paper,
suitable for framing.

Price $1.00

Postpaid

Chalmers Publishing Co.

516 Fifth Avenue New York City

In my own reply I said the distortion in
the picture itself could only be demedied by
reducing the angle of projection. I should
have added: or by tilting the screen either
wholly or partially square with the lens. I
am sure I did say so obvious a thing and that
the printer man's eyes traveled faster than
did his fingers.

Well, Well, Well!

Look who I think must be here! From
Rome, the Eternal City, comes a letter
signed "Your Old Fellow-Toiler, Stephen,"
though at tha.t the Stephen looks more like
Step her. By process of deduction and
elimination I arrive at the conclusion that
this is Stephen Bush, who was one time an
editorial writer on the World, and a close
friend of mine. He is now our European
correspondent, and of course there is none
better. He says :

Wrelehed Projection

My Dear Old Frank: No doubt you have
read the frequent references in my Eu-
ropean letters to the wretched projection
which is the bane of the average European
motion picture entertainment. It is as bad
here in my beloved Italy as elsewhere, but
there is this encouraging feature: We have
the representatives of United States- film
concerns who are battling bravely for better
projection (Umph! For God's sake. Stephen,
send 'em over here. We need 'em ourselves.
What interest producers here seem to take
in the mere item of projection, except In
the large city theatres, one may place in his
eye and still see fairly well. — Ed.). Among
these, and easily the foremost, is Mario
Luporini, who represents the United Artists
in Italy. (More power to him. — Ed.). Hav-
ing wonderful pictures, he very naturally
fights to have them projected in the best
possible way. He is a United Statesian and
speaks English like a native of our glorious
Red, White and Blue land. We have talked
from time to time of the handicap of poor
projection and upon such occasions very
naturally your picture stood in mental vi-
sion as the prophet and apostle of good pro-
jection. Mr. Luporini has seen the M. P. W.
advertisement of the Bluebook and wants to
buy one. Thinks the book translated into
Italian would be a very great help to the
industry here, and would like to undertake
the work of translation. Of his competency
there can be no doubt.

Oh, You Cleopatra!

I am mindful of your oft expressed desire
to see Egypt — the land of Cleopatra. To
get there you must pass this way. and I am
authorized to say to you that you will be
welcomed to the headquarters of the United
Artists at the Via del Quirinale, No. 22. Be-
fore you depart thence you will be intro-
duced to various sorts of — but what he de-
scribes here would get me in werry, werry
bad with Mister Volstead, did I print It —
distilled from the fruits of the vines grow-
ing on volcanic soil. Should you desire it
the government will issue to you a permit to
ascend Vesuvius on your Go-Devil. Doubt-
less your enemies would love to see you en-
circle the edges of the crater, hoping you'd
strike loose sand and tip the wrong way.
In view of the fact that the M. P. World
needs you, may I suggest due caution when
this is pulled off?

More "Wells!"

Well, well, well! It's Stephen Bush al-
righty right! Well, I'll be danged ! Hello,
Old Topper! Pleased t' meet chu ! Thought
sure you'd plumb forgotten poor me! Give
my best regards to the King and Queen and
have Vesuvius all dolled up, for maybe
some time I'll s'prise you and take that lil'
ride, just to prove to those loving enemies
that Nancy Hanks, the Go-Devil, and her
boss could ride ACROSS the crater, if
necessary.

I shall be mighty glad to meet and talk
with your friend Luporini and to have my
publishers consider the matter of transla-
tion, though personally 1 doubt the feasi-
bility of the thing. It's too costly, consid-
ering the comparatively very limited field
for such a booK.

June 7, 1924

MOVING PICTURE WORLD

589

HELIOS
REFLECTOR LAMP

FOR BETTER PROJECTION
For Direct or Alternating Current

You Save {

WITH AUTOMATIC ARC CONTROL

100% on CONDENSERS
70-80% in CURRENT
70% in CARBONS

AND

OBTAIN SHARPER DEFINITION TO THE PICTURE,
MAKING THE OBJECTS STAND OUT MORE CLEARLY
May be utilized for elide projection. Cooling Device,
permitting holding films, may be attacked.

DEALERS urrite for our proportion
SOLE DISTRIBUTORS

WARREN PRODUCTS CO.

265 CANAL ST.

NEW YORK

AMERICAN REFLECTING ARC

LATEST IN PROJECTION EQUIPMENT
Patents Applied For

OUR DISTRIBUTORS

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Chicago. Ill Exhibitors Supply Co.. Inc.

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Dallas, Texas Southern Theatre Equipment Co.

Denver, Colorado Exhibitors Supply Co., Inc.

Detroit, Mich Amusement Supply Co.

Indianapolis, Ind Exhibitors Supply Co. of Indiana, Inc.

Kansas City. Mo Yale Theatre Supply Co., Ine.

Milwaukee. Wis Exhibitors Supply Co., Inc.

Minneapolis. Minn Exhibitors Supply Co.. Inc.

New Orleans, La Southern Theatre Equipment Co.

New York. N. Y Independent Movie Supply Co.. Inc.

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Philadelphia Pa Philadelphia Theatre Supply Co.

Pittsburgh Pa Hollis. Smith. Morton Co., Inc.

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is a guarantee of the quality of the mov-
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As in pictures, so likewise in equip-
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From opening time to closing these machine bring in
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^^/rHEN the people who make
up your audience speak of
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they mean clear cut, brilliant
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Larger audiences mean increased
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BAUSCH & LOME
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New York Boston Washington

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590

MOVING PICTURE WORLD

June 7, 1924

Photographic quality has a definite box-office
value— your audiences appreciate it.

EASTMAN
POSITIVE FILM

With its wide latitude and long scale East-
man Positive Film reproduces every gradation
of tone from highest light to deepest shadow
that the skill of the photographer has secured
in the negative — it carries quality from
studio to screen.

Look for "Eastman" and "Kodak'' in black
letters in the film margin.

Eastman Film, both regular and

tinted base, is available in thou-
sand foot lengths.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

MANUFACTURERS

^EAD Mr. Behrend's
ft testimonial letter.
Jt Hundreds of other
successful exhibitors use and
endorse the "Fotoplayer". It
is an investment that pays
for itself, in increased box
office receipts.

Let us show you why and
how the New Selling Plan
will increase your Summer
business.

Write to-day for full details.

BEHREND MOTION PICTURE SUPPLY HOUSE

ELECTRICAL and MOTION PICTURE SUPPLIES

The photo Player Go,
146 it, 46th St,
N.i'.O.

Gentlemen: ■

729 SEVENTH AVENUE

suite ipoi-ino:

NEWYORK.jiay 13th/24.

Attention of Mr. Matthews.

In reply to your inquiry, 1 want you to
know that I heartily endorse "The Fotoplayer. "
It certainly stands supreme in its ola^a, and la
the logloal solution of the musio question for
the exhibitor who 18 not Justified in the expense
of a large unit organ or orohestra.

The "fotoplayer" inoreased my business
more than enough to pay for Itself, since installation.

*ith best wishes for your oontiaued suooess,

1 am,

Slncerelj

£aj*tr-rrreatr e ,

Corona, ii.I,

Mail
to Our
Nearest
Office.

%e PHOTO PLAYER Company

SUCCESSOR TO THE AMERICAN PHOTO PLAYER CO. * ^

NEW YORK CHICAGO BERKELEY

148-150 WEST 46TH ST.

845 SO. WABASH AVE.

CALIFORNIA

HAL ROACH presents

The King of Wild Horses

A Feature

NOTICt
BEWARE OF FILM PIRATEt _ ^

Directed by

Fred Jack max

Story by
Hal Roach

Filled with surprises

How many persons have seen two wild
stallions fighting for the ownership of
the herd?

Have you ever seen a horse leap a tre-
mendous chasm twice, first for his own
safety, alone, and secondly with a rider
for the rider's safety?

Have you ever seen a picture dominated

by a horse from beginning to end, a horse
so intelligent, so beautiful, so courageous,
that he wins you completely, and holds
your attention just the way a great actor
holds it?

That's this great feature, declared by
every reviewer to be an outstanding nov-
elty, and certain to hold and arouse any
audience. It's filled with surprises.

Moving" Pic

WOR"

Vol. 68, No. 7

June 14, 1924

PRICE :S CENTS

In Union

"there is strength/

METRO

MAYER

Shortly you'
greatest lin
MakiiV Motioh Pictu
industry's Hi

ey-
this

The Product tor you
the new powerful p

ipany for you — is
distributor combine

It Pays to Wait

— and you won V wait long !

AmongOthers

you' 11 receive

JACKIE COOGAN Pictures

MAE MURRAY Pictures
RAMON NOVARRO/Vrf«m

BUSTER KEATON Pictures

MARION DAVIES Pictures

REX INGRAM Pictures

FRED NIBLO Pictures

MARSHALL NEILAN

Pictures

REGINALD BARKER

Pictures

FRANK BORZAGE Pictures
VON STROHEIM Pictures
KING VIDOR Pictures
RUPERT HUGHES Pictures
HOBART HENLEY Pictures
ROBERT VIGNOLA Pictures
CHARLES BRA BIN Pictures
ELINOR GLYN Pictures

VICTOR SEASTROM

Pictures

HENRY KING-DOROTHY
GISH Pictures

Published by CHALMERS PUBLISHING COMPANY

Entered as second class matter June 17, 1908, at the Post Office at New York, N. Y., umltr the act of March J, 1879. Prit.ted weekly. ti.OI a v-ar

516 FIFTH AVE.
NEW YORK CITY

MOVING PICTURE WORLD

Introducing

WA IN DA
WILEY

She's the new CENTURY
comedy star! And, you can
tell them that she has the
"stuff" that it takes to make
good Centurys — pep — per-
sonality— good looks — and
some figure!

See "Her Face Value" at
your Universal Exchange.
It's the first of this new
group of superior comedies!

CONSISTENTLY GOOD
Released tWu UNIVERSAL

June 14, 1924 MOVING PICTURE WORLD 595

Big Money this Summer
with (paramount (^pictures

BEN L. MORRIS, Temple Theatre,
Bellaire, O., says : " 'Triumph' is one of
DeMille's clever comedy-dramas. The
kind of stuff movie audiences eat up.
The big scenes are well handled. Several
new faces in this promise well."

(From Exhibitors Herald)

CECIL B. DeMILLE'S
"TRIUMPH"

With Leatrice Joy, Rod La Rocque and all-star
cast. Screen play by Jeanie Macpherson from
the novel by May Edginton.

"A Society Scandal" did $24,646, a
record week, at McVickers Theatre,
Chicago. It broke the records of "The
Humming Bird" in Charlotte, N. C,
New Haven, Conn., and many other
towns.

GLORIA SWANSON

"A Society Scandal"

Allan Dwan Production. Adapted by Forrest
Halsey from Alfred Sutro's play.

HERSCHEL STUART, Missouri
Theatre, St. Louis, reports: "Excellent
business with 'The Confidence Man.'
Did nearly $6,000 on Sunday alone."

THOMAS MEIGHAN

"The Confidence Man"

From story by L. Y. Erskine and Robt. H. Davis.
Directed by Victor Heerman. Scenario by Paul
Sloane.

GEORGE P. ZEPPOS, Rex Amusement
Co., Wheeling, W. Va., writes: " 'Men'
is the best Paramount of the year.
Directing is great. Pola, as usual, walks
away with the honors."

POLA NEGRI

"Men"

Dimitri Buchowetzki Production. Story by
Buchowetzki. Screen play by Paul Bern.

596 MOVING PICTURE WORLD June 14, 1924

Lots of Big (paramount
(pictures Available Now!

ELWIN SIMONS, Family Theatre,
Adrian, Mich., says: "Great as a box
office bet, and entertained everyone.
Spend some extra money on this one
when you get it."

(Exhibitors Herald)

James Cruze's

"THE FIGHTING COWARD"

Ernest Torrence, Noah Beery and all-star cast.
From Booth Tarkington's "Magnolia." Screen
play by Walter Woods.

Here's a big comedy-mystery better
even than "Grumpy." A fine summer
picture with an ideal title for exploita-
tion purposes.

WILLIAM DeMILLE'S
"THE BEDROOM WINDOW"

With May McAvoy and big all-star cast. Story
and screen play by Clara Beranger.

"An altogether first-rate piece of work.
Extremely intelligent acting."

— Los Angeles Examiner

And the picture is a smashing hit this
week at the Rivoli, New York.

"CODE OF THE SEA"

Victor Fleming Production. With Rod La
Rocque, Jacqueline Logan and big cast. By
Byron Morgan. Adapted by Bertram Millhauser.

You can get these seven big pictures and eleven other Paramount
March-June successes at your Paramount exchange now. Every
one is an assured gold-getter — just when you need such pictures
most! AND THEN THE FAMOUS FORTY.

Produced by

There are two ways of publishing a trade paper.

The one is to publish a paper for New York; to
catch the eye and win the approval of the limited
circle of advertising men and executives.

The other is to publish a paper for the READER
— in the fundamentally correct belief that all an
advertiser buys of a publication is the opportunity
to talk to READERS.

The first way is a FLASH — a means to quick
success and easy money.

The second is a slow, step by step grind — ofttimes
discouraging.

But the one has set its foundations in shifting
sand.

And the other is founded on solid rock.

Two years ago Mr. John F. Chalmers entrusted
me with the direction of Moving Picture World.

The opportunity was mine to make a choice:

The easy road — or the grind; the sand or the rock.

On the one hand, speedy approval; on the other,
mild sympathy, tolerance, and the puzzled
declaration:

"I wonder why Moving Picture World gives so
much space to EXHIBITOR news and service;
why it is that even the editorials are always about
EXHIBITOR matters, and not about US?"

The choice wasn't hard to* make.

Because there is that fundamental:

ALL THAT AN ADVERTISER BUYS OF A
PUBLICATION IS THE OPPORTUNITY TO
TALK TO READERS.

And in this field: To EXHIBITOR readers!

Two years of steady building to the end that —

In return for every dollar of your money received
Moving Picture World might deliver to you the
reading interest of more and more exhibitors.

The result?

Today —

FIRST IN THE FIELD!

Not a phrase — not merely a slogan — BUT A
FACT!

We won't say: "And we can prove it." We do
say: "And YOU can prove it."

Ask for copies of the latest Audit Bureau of

Circulations audits. The answer is written there —
in figures. Figures know no qualifying phrases, no
inflection, no whispers.
Figures shout!

The rules of the Audit Bureau regarding com-
petitive advertising are rightly rather strict and
tape-bound.

As we have said before, Moving Picture World
likes to play the game according to the rules.
Something that has not always been done in this
field.

Moving Picture World has been carried to success
without ever finding it necessary to throw bricks at
the other fellow; and also without the necessity of
resorting to muckraking attacks on anybody, any
company, or any organization.

It is the Chalmers spirit.

Besides — it has proved the recipe of success.

So we will say nothing further that might be
considered a "comparison;" we only urge that you
read the audits YOURSELF.

Note the PHENOMENAL circulation gain of

Moving Picture World in the twelve month period;
note the REMARKABLY low percentage of
arrears.

They are records UNUSUAL for this or any
other trade publication field. No man spending
advertising money can close his eyes to them.

qp 3fr

There's an interruption from a man in the back
row. He says:

"Oh, shucks, what do I care for the Audit Bureau.
Figures don't mean anything."

Listen, brother:

Remember that you have it on the authority of
William A. Johnston himself that you should:

"BUY ADVERTISING ON THE BASIS OF
THE A. B. C. REPORT OR YOU ARE BUYING
BLINDFOLDED!"

He knows what he is talking about.

And remember this:

Figures in a circulation report are but the
shadows of MEN.

Flesh and blood men; exhibitors; theatre owners

(Continued on following page)

who have parted with CASH because they wanted
a certain publication.

How easy do YOU find it to get cash from the
exhibitor?

That's the important word — CASH!

I can say to you, "Moving Picture World has
gained two thousand exhibitor subscribers in the
two year period we are discussing."

You yawn and say, "Yes, yes, that's interesting."

The two thousand are just figures.

But picture two thousand individuals — two thou-
sand men — two thousand EXHIBITORS —

Cold, hard-boiled business men; men who SHOP
AND BARGAIN every hour of the day-
Some sitting at mahogany desks writing checks;
cithers in the post office buying money orders; still
others digging into their jeans —

All for the CASH to buy Moving Picture World.
TWO THOUSAND OF THEM!

Ask Bill Johnston what work and labor and toil
it means to keep from slipping; ask Martin Quigley
what work and labor and toil it means to gain a few
hundred — and then ask yourself:

WHAT IT WOULD MEAN TO GAIN TWO
THOUSAND MORE EXHIBITOR CUSTOMERS
THAN YOUR BOOKS HAD LAST YEAR!

You've got the whole story.
There isn't any more.

It is YOUR money you are spending for ad-
vertising.

You are spending it to reach readers.
Are you going to spend it on the judgment of
1922— or the facts of 1924?

June 14, 1924

MOVING PICTURE WORLD

601

WARM A
WEATHER \
ENTERTAINMENT

During the warm Summer
months ahead you will want
the lighter forms of amuse-
ment. Variety should be the
keynote of any motion pic-
ture program to give you a
Real Summer Evening's
Entertainment.

You can be assured of this
variety if you patronize
the theatre that regularly
shows the Educational
Pictures trade-mark in
its lobby displays. Here
you will find the com-
edies, novelties, outdoor
dramas, news reel and
other Short Subjects
that will be

The Spice

of the
Summer
Program

HAMILTON
COMEDIES

CHRISTIE
COMEDIES

MERMAID
COMEDIES

k Wh,te Product*

TUXEDO
COMEDIES

JUVENILE
COMEDIES

JACK WHITE
COMEDIES
CAMEO COMEDIES

"SING THEM AGAIN"
Secies

LVMAN H. HOWL'S

HODGE-PODGE
SECRETS OP LIFE

M WILDERNESS TALES
by Robert C. Bruce

KINOGRAMS
The News Reel
Built Like a Newspaper

H[ And SPECIALS such as
W "PLASTIGRAMS"
W The Third-Dimension Movi

EDUCATIONAL
FILM EXCHANGES, Inc.

SHORT
SUBJECTS

The Spice
of the
Summer Program

Short Subjects always provide the Spice of
the Program. But in the Summer months,
especially, you should make every bill in-
clude plenty of well-chosen one- and two-
reel pictures. The light, refreshing touch
which they give to your Summer Program
can be obtained in no other way.

Your patrons know that the Educational
Pictures trade-mark in your lobby is a guar-
antee of the variety which they demand for

WARM WEATHER
ENTERTAINMENT

These ads in The Saturday Evening Post
will remind its millions of readers that the
exhibitor who deserves their Summer pat-
ronage is the one who guarantees them

DIVERSIFIED
AMUSEMENT

Summery
Fun

Outd
and

"Cool, light and refreshing"
should describe your mo-
tion picture entertainment
these warm e venings,as well
as your daytime recreation.
The theatre owner who is
truly intent upon giving you
a Real Summer Evening's
Entertainment will not only
see that his house is cool and
comfortable, but also that
his program always contains
plenty of well-chosen Short
Subjects. For these shorter
comedies, novelties, scenic
dramas, news reels, etc,
provide the most diverting
of all Warm Weather En-
tertainment.

And you may be sure that
every program will include
some of these subjects bear-
ing the Educational Pictures
trade-mark:

HAMILTON
COMEDIES

CHRISTIE
COMEDIES
MERMAID
COMEDIES
(Jack White- Productions)

TUXEDO
COMEDIES

JUVENILE
COMEDIES

JACK WHITE
COMEDIES

CAMEO COMEDIES
"SING THEM AGAIN"

Series
LVMAN H. HOWE'S
HODGE-PODGE

SECRETS OF LIFE

WILDERNESS TALES
By Robert C. Bruce

KINOGRAMS
The News Reel
Built Like a Newspaper

And SPECIALS such as
"THE CHASE"

The theatre owner who ehowe the
Educational Picture* trade - mark
in hi* lobby displays deserve* your
summer patronage.

EDUCATIONAL
FILM EXCHANGES, Inc.

602

MOVING PICTURE WORLD

June 14. 1924

Jls staple as granulated sugar*
and how audiences do eat em up

F. B. O.'s Big Six Westeras-with

FRED THOMSON

World's Champion Athlete and Stunt Man

Presented by

MONOGRAM PICTURES CORP.

Andrew J. Callaghan, President
Directed by

Albert Rogell

Produced by

Harry J. Brown

A Whale of a Prize Fight

A Sweet Love Story
And ALL of Thomson's Stunts

WHAT ELSE DO YOU WANT?

FILM BOOKING OFFICES

723 Seventh Ave., New York, N. Y.
Exchanges Everywhere

WO M ICK'

W HO
01 V K

have gone down in History ~~

Sappho
Dido

Helen of Troy
Louise de la Valliere #
La Du Barry /
Lady Hamilton /

Reginald Barkers

WOMKk1 WIIOUIVK

will go down in screen history
as a triumph \ ^ the eternal
story of loves and passions
that have ruled woman-
kind throug'h centuries . . .
but told in the modern set'-

^IPresenXed by

LOUIS B.MAtfER

Adapted by

J.G.HAWKS and BERNARD
M^CONVTLLE from

SARAH P. MCLEAN GREENES
"CAPE COD FOLKS"

Scenario by

A.P.VOUNGEP^

On the Cast

Barbara Bedford ~
Robert Frazer • **
Renee Adoree ~ <=*
Frank Keenan «■

dwy4tnperial Pictures Ctd. fii
txeUKiOe Distributors thru
out Cfrcai Jbritaifi-Sir. Wru
tfury, MatuujL^Uj '£)ireotor. (

ting of a Cape Cod fishing
village . . . What women
will give to see this picture

fits a v)hale sure
> as voure bom !!

"The Shooting of Dan

McGrew" Draws Biggest

Holdouts of Season!

Beat that! No wonder exhibitors all say
"THE SHOOTING OF DAN McGREW" is
the best bet this year — the bet that covers
all others! It's a picture that packs your
theatre no matter whether you've a Dem-
ocratic National Convention or a hoof -and-
mouth epidemic to compete with!

"Best Picture We Have Shown," "Held
Over," "Attendance 100 Per Cent"— these
are bona fide statements by exhibitors in
wires and trade paper reports, that prove
it's more than making good the promises
we made for it.

You know what Barbara La Marr, Lew
Cody, Mae Busch and Percy Marmont mean
to your box office! What that title means!

Then go to it!

A Sawyer- Lubin Production

Supervised by
Arthur H. Sawyer

Directed by
Clarence Badger

Adapted by Winifred Dunn horn
Robert W. Service'* "The Spell of The Yukon1

Published by Bar»€ A Hopkins)

APR 29 1924

BLDG NINTH AND WABASH AVE CHICAGO
BIGGEST HOLDOUTS OP THE SEASON

ILL

The Death I^ay

Cash in, ok tA/s myfd-
wide, front page pu6//ci{y.

s in

one

Wolf

Encore
Picture^

Presented 6y John Mc/feon

The novel 6y Lou/s Joseph l/ance /+ 1 l-:V.f ^t' ' '

An s.F.MT*y/or Orab it while the news

Associated E xh ibito as

A melodramatic kick like a
Big Bertha!

DOROTHY DALTON
w JACK HOLT

A ready-made audlen^^^OOQrOOO
readers of the noi/e/f y"v:':;

Physical D/str/butor: Paths' excz/moe //vc.

ARTHUR S. KANE. PRES/DEA/7"

Qhe Wonder

Picture

(Distributed by

HODKINSON

Foreign Distributor

WM.VOGEL

Distributing- Corporation ^

Season 1£24 "1925 ~
50 first-run pictures

DIRECTED BY PRODUCED BY

RENAUD HOFFMAN MADELINE BRANDEIS

PRODUCTIONS

606

MOVING PICTURE WORLD

June 14. 1924

MOTION PICTURE

A N N O U N

Bad

Ren

C I N

"-Li

l^AU

L?A

^NTS

'No

J o

s e

• ar

<-E<

J<JN

e coming of Blue

The entry into the field of production of the

MOTION PICTURE DIRECTORS ASS'N

marks the most significant action in the interests of the

PRACTICAL MANUFACTURE OF
MOTION PICTURES

since the inception of the industry

HERE ARE THE SALIENT FACTS:

1st. The M. P. D. A. will produce its OWN feature pictures under the consolidation
of its membership into a separate production unit to be known as the Motion Picture
Directors Holding Corporation.

2nd. Sixteen to eighteen features per vear will be the schedule of production. Of
these, sixteen will cost approximately $100,003 each and two will be super-special ex-
ploitation features which will cost in excess of $200,000 each.

3rd. The productions will be made by the producing organization of the Directors'
Association, with Phil. E. Rosen as Pre i dent, Roy S. Clements, Vice President, and
George L. Sargent, Secretary. The directors include the above and, in addition,
Clarence Badger, Reginald Barker, William Beaudine, Joseph DeGrasse and Paul
Powell.

4th. Assignments for the direction of the earlier pictures have been made to the
following members: Paul Powell, William Beaudine, Roy S. Clements, Joseph De-
Grasse, Philip E. Rosen, William Russel . George L. Sargent, Wallace Worsley, etc.
Further assignments for the direction of the balance of the year's output will be
announced later.

5th. All productions will be sold under the banner of BLUE RIBBON PICTURES
and will be exclusively reserved for INDEPENDENT DISTRIBUTION on a franchise

basis.

6th. The director, who is unquestionably the greatest individual creative element in
the industry, will be given the first chance he has had to function freely for his own
profit and advancement!

The talent . . . the brains, that has been subsidized and capitalized for profit of the
larger interests, will be diverted for the first time into independent motion picture
channels !

The consolidation of Directorial talent into a business organization for the Production
of a Product they alone know how to create will result in the best THE MARKET
AFFORDS in stars, in story material, in technical detail and mechanical requirements.

DETAILS OF STARS, STORIES AND DIRECTORS ASSIGNMENTS FOR THE

Conuntm

GRAND ASHER DIST

1650 BROADW

on skis

pecs

a OV^-CVV .r^-^v

-9V tf-

5-e

■

From —

"Screen lovers have seen vari-
ous productions photographed
with the Williamson apparatus,
while the technicolor process was
revealed here last summer.

"In 'THE UNINVITED
GUEST* both these wonders of
photography are combined to
film a pulsating love-drama of
the South Seas. . . .

"Contrary to the usual inci-
dental nature of a drama that
demonstrates some new techni-
cal achievement, 'THE UNIN-
VITED GUEST' would be rated
of the utmost fascina-
tion, aside from its
technical brilliance V*

J.E .WILLIAMSON

7? UNINVITED
GUEST

Make 1/ourNexf MoVe Wifh These Kings/

June 14, 1924

MOVING PICTURE WORLD

Filmed from the Big SATURDAY EVENING POST Story
"Men of Affairs" by Roland Pertwee— Directed by Dennison Clift

With a great cast headed by Catherine Calvert— this high speed whirlwind action
melodrama of a wild chase for millions will thrill your patrons to their very toes. A
whale of a title, to play with, thrilling action posters and advertising material, all ready
tor you all backed by F. B. O.'s strong arm showmen. Look and you'll positively book.
It s the kind of a picture that builds business.

FILM BOOKING OFFICES S&£$K5iK

723 Seventh Ave., New York City, N. Y. — Exchanges Everywhere

UNTIL the insert has ap-
peared in Moving Pic-
ture World —

There are a few thousand
exhibitors —

Who have to take the
SALESMAN'S WORD for
it that you think enough of
next year's programme —

To splash a multi - colored
insert.

That's tough on the salesman.
And on YOU!

Ask for

the LATEST

A. B. C. Audit

June 14, 1924

MOVING PICTURE WORLD

613

We think it is

Read

thi&=^

an exquisite gem

« Photon O

,ol>s

4&V

rat

^Va^„fJV

THE Indiana Indorsers of Photoplays
call this picture "AN EXQUISITE
GEM," proving that quality will tell.

Over 8.000,000 readers await this famous
story, giving you a ready made audience of
vast proportions.

One of the greatest stories, from the pen
of the world's most famous woman writer
of fiction successes.

GENE

STRATTOM-
PORTERS

Direction
of

J. LEO MEEHAN

TKemMlic M«»(r
Sheet's AMta/ihle
en this picture

MERE mention of "A GIRL OF THE LIMBERLOST"
means capacity. Judge then what a business you can do
when you use the wonderful advertising material F. B. O. has
prepared on this successful book. A whale of a cast with Cullen
Landis, Gloria Grey, Gertrude Olmquist, Ruth Stonehouse, Emily
Fitzroy, Raymond McKee, Alfred Allen, Virginia True Boardman
and others. Prints in all exchanges for screening of this picture.
Book NOW.

FILM BOOKING OFFICES

723 Seventh Avenue, New York City, New York
Exchanges Everywhere

614

MOVING PICTURE WORLD

June 14, 1924

CHADWICR PRODUCTION

FOR THE SEASON OF 1924-25

A Qribute Qo Qhe Independent Marliet

Each Production An Achievement

Foreign Rights Controlled by
Simmonds-Kann Enterprises, Inc.
220 West 42nd St..>V.KC

CHADWICK PICTURES COR

72Q Seventh Avenue, New York aty

I.E.

Tune 14, 1924

MOVING PICTURE WORLD

PROGRAM

HUNT SIR0MBERG PRODUCTIONS

<a)The Fire Patrol -Completed . A mighty spectacle with a remarkably Irilliant
cast, including Anna Q.Nilsson.Madfe Bellamy.Helen Jerome Eddy. Johnny Harron,
Charles Murray. Spotris woode Aiken, Jack Richardson ,Bull Montana and Hank Mann.

<b)Romance of anAciress iiAp^/^xcJSunshine of Paradise ADey^Ao*.

Group

ChadwiCk ^Presideni

To Be Distributed Through
The Independent Market
On A Franchise Basis ..

616

MOVING PICTURE WORLD

June 14, 1924

Chicago 9 s Greatest Critic Says: —

"AFTER SIX DAYS"

Has the Ten Commandments Licked!

Read These Striking Excerpts from "Mae Tinee 's" Review:

To my way of thinking, <Mpc*&* , ^SfflWg_ Jfrtimtm
"After SixDays"has "The

By Mae Tinee

Ten Commandments 1 ' licked Every Inch the Prophet.

The latter is ornate and effortful.
The former is convincing and effortless
in that nobody seems striving for ef-
fect. It is great and it is simple. The
Bible stories we have been taught to
believe unfold before our eyes so nat-
urally that while the miracles thrill —
they still appear logical.

The Golden Calf episode is bet-
ter done than it is in "The Ten
Commandments."

Also, it seems to me the part-
ing of the waters has been more
satisfactorily accomplished.

And though Theodore Roberts
makes a splendid Moses, the Moses
of "After Six Days" is far more
the prophet conjured up by your
imagination, than that of America's
beloved veteran actor.

The mob scenes are most impressive.
You never for a moment have the sen-
sation of watching the carefully directed
efforts of crowds of "extras."

It's a Gold Mine for State Right Buyers and Exhibitors Alike

NOTHING CAN STOP IT

AFTER. SIX DAYS

featuring MOSES and the

TEN COMMANDMENTS

BUYERS WHO KNOW

AMERICAN FEATURE FILM CO., HARRY ASHER, PRES., 37 PIEDMONT ST., BOSTON, MASS. New England Territory.
KERMAN FILM EXCHANGE, 729 SEVENTH AVE., NEW YORK. N. Y. Greater New York and Northern New Jersey.
STANDARD FILM ATTRACTIONS, 1322 VINE ST., PHILADELPHIA, PA. Eastern Pennsylvania and Southern New Jersey.
EPIC FILM ATTRACTIONS, 80s So. Wabash Ave., Chicago, 111. Northern Illinois, Indiana and Wisconsin.
SUPREME PHOTOPLAY CO., 1014 Forbes St., Pittsburgh, Pa. Western Pennsylvania and West Virginia.
B. & W. BOOKING OFFICE, Princess Theatre Bldg., Shelby. N. C. North and South Carolina.

TRIO PRODUCTIONS, INC, Ben Amsterdam, Pres., 92* New Jersey Ave. and K St., Washington. D. C. Maryland. Wash-
ington, Delaware and Virginia.
CHARLES LALUMIERE, 12 Mayor Street, Montreal, Canada. Dominion of Canada.
GLOBE THEATRES, LIMITED, Rangoon, India. Burmah, Ceylon and India.

FOR REMAINING TERRITORY

WEISS BROTHERS-ARTCLASS PICTURES CORP.

1540 BROADWAY, NEW YORK

Phone Bryant 3271

Moving Picture

WORLD

Founded Jn ltyOJ bu J. P. Chalmers

Do You- or Don't You?

Do exhibitors want national organization — or don't they?
There is no time like the present to give the answer.

The seat tax has been lifted from the shoulders of theatre owners. If exhibitors want
organization they can share the saving equally with organization; if they don't want it, they can
go on talking organization, writing organization — but holding out on the CASH.

There is the opportunity ; there is the choice.

I don't care whether you feel you would find more congenial company in the ranks of the
M. P. T. O. A. — or whether you would prefer to enlist under the banner of the Allied States group.

The decision is yours. But no matter what the choice, it must be expressed in the universal
language of CASH.

Organization without funds is a letter-head; organization depending for funds upon the
sacrifices of a few has its days numbered by the enthusiasm of that few.

Organization is not made at convention time, neither in Boston nor in Charlotte; neither in
Scranton nor in Minneapolis.

Organization is made in the thousand and one towns, the ten thousand and one box offices,
of the country.

And you either want it — or you don't.

If you do — "Fifty-fifty on the seat tax saving" is the answer.

Forget the politics of the moment. Politics is a passing tempest; organization something of
permanence.

You'll find the leaders around a table before the year is out. Also, you'll find them co-operat-
ing with the Will Hays organization when co -operation is possible ; bargaining when bargaining
is advisable; and, perhaps, fighting when fighting is necessary.

But — on the subject of fighting:

Give exhibitor organization the proper finances and you will lift from your leaders the tempta-
tion to raise false bugaboos to arouse you to occasional interest. Further, you will receive the
respect due and granted to real organization.

Do you — or don't you? What is the answer? IN CASH!

THERE is only one answer
to a picture question —

The box office.

There is only one answer to
an advertising question —

The A. B. C. Audit.

You have your own name for
the film man who puts his
opinion above the verdict of
the box office.

In the same class —

Put the man who pits his
OPINION—

Against the cold hard fact of
the A. B. C. Audit.

Ask for
the LATEST
A. B. C. Audit

June 14, 1924

MOVING PICTURE WORLD

621

INVESTMENT
PROBLEMS

To solve the finan-
cial problems encoun-
tered in the daily
course of business,
the average business
man consults his bank.

The same sound ad-
vice regarding securi-
ties should be obtain-
able from his brokers.

Our Investors Ser-
vice Department has
been formed to aid in
the solution of your
investment problems.

Inquiries addressed
to our offices at 1531
Broadway, second
floor, Astor Theatre
Building, Telephone
— Lackawanna 7710 —
will receive prompt at-
tention.

NEWBURGER,
HENDERSON
and LOEB

Members
New York and Philadelphia
Stock Exchanges

100 BROADWAY

BRANCH OFFICES:

202 Fifth Avenue
at 25th Street

1531 Broadway
at 45th Street

511 Fifth Avenue
at 43rd Street

PHILADELPHIA :
1512 Walnut Street

Moving" Picture

WORLD

ROBERT E. WELSH - EDITOR

Published Weekly by
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York, N. Y.

Member Audit Bureau Circulation

John F. Chalmers, president; Alfred J. Chalmers, vice-presi-
dent; James P. Chalmers, Sr., vice-president; Eliza J. Chalmers,
secretary and treasurer, and Ervin L. Hall, business manager.

Branch Offices : 28 East Jackson Boulevard, Chicago ; W. E.
Keefe, 1962 Cheromoya Avenue, Los Angeles, Cal.

Editorial Staff: Ben H. Grimm, Associate Editor; John A.
Archer, Managing Editor.

Manager of Circulation : Dennis J. Shea.

Other publications: Cine Mundial (Spanish). Technical books.

VOLUME 68

NUMBER 7

Features

Editorial 619

Take Your Choice 622

The Play from the Picture Angle 646

News of the Week

O'Toole to Work for Betterment of Industry 623

Congress to Adjourn Without Acting on Music Tax 623

Pickford Productions Sold for All of Central Europe. . . . 624

Repeal of Admission Tax Effective, in One Month 624

Fox Convention Now in Session 625

Twenty-four Vitagraph Super Features for 1924-25 625

Metro-Goldwyn Plans Eleven Big Ones for Next Three

Months 626

Metro-Goldwyn Sales Convention June 5 648

Walter Hiers to Star in Educational Two-Reelers 651

New York Critics Praise "The Sea Hawk" 651

Thomas H. Ince Renews First National Contract. ....... 652

Departments

Exhibitors' News and Views 627

Straight from the Shoulder Reports 634

Selling the Picture to the Public 654

Pep of the Program 662

Reviews 663

Releases 665

Equipment, Construction and Maintenance 669

Projection 670

One of a Series

The Hamilton
National Bank

130 West 42nd Street

When a banking insti-
tution tells you of its
solidity, its worldwide fa-
cilities, its complete ser-
vice and its friendly atti-
tude—

You sometimes feel as
you do when a man arises
and says:

"I am an honest man!"

Honesty is expected of
men.

And excellence of ser-
vice, together with sound-
ness of standing, is ex-
pected of a bank.

But did you ever stop
to think that there are de-
grees of service?

There is: Good, Better,
Best.

You are probably re-
ceiving satisfactory ser-
vice now ; perhaps, better
service.

But you will never real-
ize the Utmost in Service
until you become ac-
quainted with Hamilton
National.

There is no better time
than Today to put that
statement to the test —

By having a chat — and
there is no obligation en-
tailed— with one of our
officials.

Every day you post-
pone it is an additional
day in ignorance of the
Superlative in Service.

Hamilton National Bank

130 West 42nd Street

(Bush Terminal Bldg.)

New York City

Open 9 A. M. till 10.30 P. it.
Our Deposit Vaults — open at the
same hours — are admitted to be
the best equipped in the city.

622

MOVING PICTURE WORLD

June 14, 1924

Take Your Choice

[EDITOR'S NOTE: The Admission Tax and Seat Tax have been
lifted from the shoulders of the exhibitor. It is now open season
for "Statements" — reviewing the work done by this and that organ-
ization, and blushingly retreating from any possibility of being given
all the credit. Here are the two statements of the week.]

THIS statement is issued by the Motion Picture Theatre Owners
Special Committee co-operating with the Hays organization
for the repeal of admission taxes, per H. M. Richey, secretary
of the committee :

The signing of the tax bill by President Coolidge which carries
with it the repeal of all amusement taxes up to and including fifty
cents and also the repeal of the seating tax, makes it fitting and
proper that the motion picture industry should be told briefly of
the work that has resulted in so splendid a victory.

On November 14, 1923, the exhibitors of eight states met at French
Lick, Indiana, for the purpose of co-ordinating the efforts of exhibi-
tors of the United States to work for the repeal of admission taxes
and to secure the co-operation in this movement of the Hays
organization.

W. E. Steffes of Minnesota was elected Chairman, and the commit-
tee appointed consisted of J. E. Denniston, Michigan; R. C. Liggett,
Kansas ; H. A. Cole, Texas ; Frank Heller, Indiana ; Jake Wells, Vir-
ginia; Harry Crandall, Washington; H. B. Varner, North, Carolina,
Glenn Reynolds, Illinois.

Immediately upon the adjournment of the meeting a committee
composed of W. A. Steffes, J. R. Denniston, H. M. Richey, F. G.
Hellerd, Glenn Reynolds and H. B. Varner met with Mr. Hays in New
York City and learned from him that his office for some months
had been organizing and working for the repeal of the admission tax.

Mr. Hays pledged the co-operation of his association and accepted
the suggestion of a joint committee and the uniting of all efforts work-
ing for the repeal of admission taxes. This offer was accepted and
Mr. H. M. Richey, general manager of the Michigan Association of
exhibitors, was selected by the committee as secretary, to remain in
New York in charge of the work of the joint committee.

At that time the Treasury Department announced a general tax
reduction plan which included the repeal of the admission and seating
taxes, and on December 6th, President Coolidge in his annual mes-
sage to Congress made the momentous statement : "The amusement
and educational value of motion pictures ought not to be taxed."

The work of the joint committee proceeded rapidly, nothing being
left undone that might prove effective in repealing the admission
and seating taxes.

One of the permanent records of the committee is a book which
was distributed to fifteen thousand exhibitors entitled "A Book of
Facts," a copy of which is attached to this statement.

On January 14th, 1924, Mr. J. R. Denniston, President of the Michi-
gan Association of Exhibitors, appeared before the Ways and Means
Committee of the House and spoke for the repeal of admission taxes.
He was the only one to appear before the committee and he spoke
as the representative of the joint committee and of the exhibitors of
the following thirty-two states: Michigan, Texas, Iowa, Indiana, New
York, Ohio, Minnesota, Oregon, Washington, Massachusetts, Cali-
fornia, Colorado, North Carolina, South Carolina, Tennessee, Ala-
bama, North Dakota, South Dakota, Georgia, Florida, Mississippi,
West Virginia, Louisiana, Oklahoma, Kansas, Illinois, Montana,
Nevada, Missouri, District of Columbia, Virginia, and Wyoming.

On January 25th, the House Committee voted to remove the tax
up to and including fifty cents and also the seating tax. In May the
Senate passed the bill which was signed by the President on June 2nd.

This is a brief summary of the multitudinous activities of the joint
committee and the unceasing and untiring efforts of all connected
with it for the one common end — the repeal of the admission and the
seating taxes. The exhibitors represented on this joint committee
cannot close their activities without publicly expressing to Mr. Hays
and those associated with him, their life long gratitude and apprecia-
tion for the co-operation and advice so effectively and generously
given at all times.

In closing, however, it would be neither fair nor generous to fail
to mention the exhibitors who rendered most loyal and effective
service. Many other exhibitors individually rendered effective assist-
ance and the list here given includes only those who forwarded to
this office evidences of exceptional service.

(Then follows a list of some two hundred exhibitors.)

THE following is issued by President M. J. O'Toole of the
Motion Picture Theatre Owners of America with the concur-
rence of the Board of Directors :
We are much pleased with the action taken by President Coolidge
in signing the new Revenue Bill which relieves the Motion Picture
Theatre Owners of all of the seat tax and the tax on all admissions
up to and including fifty cents. This will lift a heavy burden from
the motion picture industry and be of special advantage to the
public as it will enable the Theatre Owners to add to their programs
and otherwise develop the entertainment features of their screens.

The Motion Picture Theatre Owners of America entered upon
this campaign to bring about the repeal of the seat and admission
taxes immediately after the Chicago Convention last year, as the
delegates there instructed the Board of Directors and national officers
to take this action. Our national organization moved constructively
in this matter from the start to the very signing of the completed
Revenue Bill. We had many peculiar situations presented to us as
the campaign for repeal advanced. The original appeal made by
the Motion Picture Theatre Owners of America met with the oppo-
sition of some members of Congress who were under the mistaken
assumption that exhibitors were responsible for the high salaries
to stars and some other objectionable elements within the Industry
which gained some unpleasant notoriety. It was necessary to disa-
buse the official and Congressional mind in this relation and show
them that the burden of taxation rested on the theatre owner and
the public and that we were in no sense responsible for any of those
elements within the industry to which they took exception.

Finally, Secretary of the Treasury Mellon sent a letter to National
President Sydney S. Cohen asking him to come to Washington and
consult with Treasury officials in the matter. This letter from Mr.
Mellon was sent in response to suggestions made to him by Con-
gressman Hayden of Arizona, whose activities in our behalf were
brought about through the action of the Motion Picture Theatre
Owners of the Southern California district. Accordingly Mr. Cohen,
National Secretary Aarons and myself went to Washington and met
Assistant Secretary Winston in the Treasury Department. We dis-
cussed the situation generally and convinced the Treasury officials
that the public service work of the Motion Picture Theatre Screens
far exceeded in point of utility to the Government any taxes which
might be collected from the theatres. It was a plain business propo-
sition easily understood and the Treasury officials accepted the
situation on that basis and recommended in Secretary Mellon's report
to Congress the elimination of all taxes against the theatres.

Through the efforts of our national organization, President Coo-
lidge made a similar recommendation in his message to Congress and
this view of the situation was accepted by Chairman Green of the
Ways and Means Committee of the House and Chairman Smoot of
the Finance Committee of the Senate. There was so much to con-
sider and so any interests appealing for tax relief that our moves
were at all times predicated on Government needs and the diverse
sentiment of the country as expressed by different Congressmen and
Senators on tax reform.

We were able, however, after many conferences in which we
presented the theatre owners' position in a clear and a definite way
to so adjust the situation that all elements in Congress agreed that
the theatre should have tax relief. In this work we had the com-
plete co-operation of the theatre owners in the home districts and
Congressmen and Senators were in daily receipt of messages from
their theatre owner constituents and others asking them to assist in
bringing about the repeal of the admission and seat taxes.

One hearing on the bill brought about the suggestion of certain
interests not identified with the theatre owners division of this
industry and held after the whole situation seemed to be very
definitely understood by Congressional leaders and on that account
entirely unnecessary, brought out testimony to the effect that we
did not desire to have the seat tax removed. This was unfortunate
and to a degree upset our plans and we were obliged to obtain
other conferences with Chairman Green and Chairman Smoot and
tell them very definitely that notwithstanding what had been stated
at the Ways and Means Committee hearing on the seat tax by a
certain exhibitor that the theatre owners of the country were very
definitely in favor of having the seat tax removed.

Then through the direct co-operation of the Motion Picture Thea-
tre Owners of Wisconsin we were able to have Congressman Frear
from that state, and a member of the Ways and Means Committee,
reintroduce the seat tax repeal section into the Revenue Bill after it
had been dropped as a result of the statements made at this other
hearing. Then we went right on again with our plans entirely in
control and carried the contest forward through as stormy a Con-
gressional session as was ever held and with uncertainties of various
kinds constantly hedging the situation. But we carried on and always
kept our heads above water until the final vote on the conference
committee report settled the repeal proposition in Congress. Then
the finishing touch comes in the approval of the measure by
President Coolidge.

June 14, 1924

MOVING PICTURE WORLD

623

O'Toole Promises to Work For
Betterment of Whole Industry

By MICHAEL J. O'TOOLE

President, M. P. T. O. A.

I NATURALLY feel much gratified over
the result of the Boston convention of
the Motion Picture Theatre Owners of
America, which, entirely apart from my elec-
tion as president, I believe was a very con-
structive meeting and means much to the
theatre owners all over the nation along
lines which will add to their advancement
and in the prosperity of the entire industry.

There are many things to be done which
will require serious consideration on the
part of all of our national officers, as the in-
dustry is faced with problems of different
kinds all of which must be solved in a con-
structive way. We have made much prog-
ress in the past and the future holds out for
our organization possibilities of a very pro-
nounced kind, which I feel certain we will
realize to a great extent.

As national president, I will work zealously
toward bringing about better understandings
within our industry so that the welfare of
the theatre owner especially and the business
as a whole may be fully conserved. The de-
tails associated with these lines of procedure
will be worked out in conference with the
Board of Directors and other national
officers. I welcome suggestions of all kinds
from theatre owners and all others interested
in the development of our industry, as the
work at hand is multitudinous in character
and to achieve success we must have as
complete co-operation as possible.

We will address ourselves to the different
problems presented so as to bring about
solutions which will help all around. There
are lines of business honesty, square dealing
and wholesome regard for the rights of
others to which all concerned will conform
when forms of procedure are set in motion
which fully comprehend all of these phases.
Our business in this relation is no different
from other lines of endeavor. We have cer-
tain definite activities and the business duty
of all concerned is entirely clear.

I earnestly hope that in this settled pur-
pose to operate constructively and for the
general benefit of our business we will have
the co-operation of other branches of the
industry. I feel certain this will come about
even in a greater measure than has yet feat-
ured the situation in the business, and this is
all the theatre owner wants, and those in
charge of the other divisions of the industry
will, I believe, co-operate along that line
when the real situation becomes entirely
apparent to them.

I am particularly pleased with the new
fiscal policy of our national organization,
which opens up the way for complete nation-
wide activity on the part of all theatre own-
ers. The directors are men of integrity and
business probity whose co-operation will
render the work devolving upon me easier
to carry out with a certainty of effective re-
sults.

It is especially gratifying to me that my
predecessor in the national presidency,
Sydney S. Cohen, accepted a place on the
Board of Directors, as his extensive knowl-
edge of motion picture theatre affairs and
wide experience will render his activities of
great value to our organization and the in-
dustry generally.

I earnestly look for the complete co-oper-

ation of all theatre owners in this work.
The tasks are many and the path may be a
little hard to travel. But we have definite
purposes in view and these comprehend real
business advances to all concerned and with
co-operation and helpful activity on the part
of all certainly will reach constructive ends.
Theatre owners will be kept in close touch
with the development of this work, which
already has started in the first and second
meetings of the Board of Directors.

: To Show Color Process

Claude H. Friese-Greene and S. M. John-
ston of the Spectrum Films, Ltd., arrived in
New York this week on the Franconia to
demonstrate their new color process in
America.

A trade showing of a feature in natural
colors, done by the Spectrum color film
process, will be given at one of the leading
theatres shortly.

Clamp Ohio Lid

The first move in the campaign to
close every Sunday motion picture show
in Ohio under the recent Supreme Court
decision holding them to be illegal, was
made on June 3. In preparation for a
concerted Sunday closing campaign, a
delegation representing the Lord's Day
Alliance visited Governor Donahey to
ascertain his attitude and find out
whether such a campaign will have his
co-operation. At the close of the con-
ference the delegation said that Gov-
ernor Donahey had assured them of his
support to any campaign of law en-
forcement. The Governor told them it
was his duty to enforce the law and as
long as he is in office he proposes to
do so.

The delegation was headed by Dr.
David G. Wiley of New York, Dr. H.
L. Bowlby of New York and Frank J.
Niles, Syracuse.

Congress to Adjourn Without
Acting on Music Tax Problem

WASHINGTON, D. C— The end of
the first session of the 68th Con-
gress will see patent legislation, in-
cluding the proposed prohibition of the so-
called music tax, still pending before com-
mittees of both Senate and House, unacted
upon because of the great difference of
opinion that has arisen between individual
members as to the precise form which patent-
law revision should take.

Hearings have been held on several of
these bills, at which representatives of the
moving picture industry have urged legis-
lation eliminating the music tax, while at the
same time representatives of the authors,
publishers and their associations have urged
that the tax is a fair levy, to recompense
authors, composers and publishers.

There are a number of bills pending, pro-
viding several different methods of adjusting
the present patent situation, which is felt to
require clarification, including several that
have for the prime object the elimination of
the tax imposed upon the use of copyright
music in theatres, hotels, broadcasting sta-
tions and similar places. Several of the bills
were written by members of the patent com-
mittees who have refused to forego their
ideas as to the ideal patent legislation, as
embodied in their own measures, in order
that a bill of some sort might be brought
before Congress.

It is felt that there is little or no prob-
ability that any patent legislation reported
during the next session will provide for
elimination of the music tax; certainly, it is
almost impossible with the present make-up
of the patent committees, including, as they
do, members who are unalterably opposed to
such legislation. It is believed that the com-
mittees will leave this question for settle-
ment between the theatrical and other in-
dustries using copyright music and the
authors', composers' and publishers' society.
When Congress reconvenes in December

for its short session, efforts will be made to
bring out a patent bill for enactment before
the end of the session. The present ad-
journment is merely between sessions, and
bills now in Congress retain their present
status when the next session convenes; when
that session adjourns, however, it is the end
of the Congress and any measures then un-
acted upon are killed and the new Congress
starts in with a clean slate.

Summers Leaves Abrams

Hiram Abrams, president of United Artists
Corporation, announces the resignation of
one of his most valued employes, Snowdon
H. Summers, who for three years has been
assistant to Charles E. Moyer, advertising
and publicity manager.

Mr. Summers, who was for many years
connected with the New York Evening Tele-
gram, prior to its present ownership, has
now become associated with Frederick W.
Enright and Frank B. Flaherty, respectively
publisher and general manager of the new
New York Evening Bulletin. He will assume
the editorship in June.

Export Much Film

Washington, D. C. — Exports of moving pic-
ture film are now running at the rate of some
$8,000,000 a year, according to figures compiled
by the Bureau of Foreign and Domestic Com-
merce, shipments during the month of March
totaling 17,933,598 linear feet, with a value of
$648,676.

Woody Names Stuckel

J. S. Woody, general manager of Asso-
ciated Exhibitors announces the appoint-
ment of H. Elliott Stuckel as director of
advertising, publicity and exploitation.

624

MOVING PICTURE WORLD

June 14, 1924

Repeal of Admission Tax

to Be Effective in Month

WASHINGTON, D. C— The signing of
the revenue bill by President Cool-
idge will result in the repeal of the
tax on admissions of 50 cents or less in one
month, the measure providing that the new
admission tax provisions in Section 500 shall
become effective 30 days after the signing
of the bill.

Few items in the measure will have as
widespread a scope as the repeal of the ad-
mission tax, which will affect nearly every
person in the country. Its elimination is ex-
pected to have, as an immediate result, a
decided increase in patronage at theatres
charging not more than 50 cents admission,
since one of the contentions of the moving
picture industry in seeking the change in
tax was that it was a greater burden upon
the poor than upon the rich. Many theatre
owners, especially from the small towns in
agricultural sections, asserted they would not
be able to continue in business unless the
tax was repealed, since the farmers from

whom they drew their patronage felt them-
selves unable to pay the 10 per cent. tax.

With the tax bill out of the way but a few
days, there is already talk of tax revision at
the next session of Congress.

Should revenue legislation come up, as it
seems bound to do, there will, of course, be
efforts made to reimpose the admission tax
upon admissions now exempt, as the first
thought will be to raise money in ways in
which it has been raised before. It is be-
lieved that such a move would have a great
deal of support, many members feeling that
the admission tax, collected from small
amounts paid by the entire country, would
be less of a burden than many other forms
of taxation.

On the other hand, affecting, as it does,
the entire country, any move to reimpose the
tax would undoubtedly be echoed in letters
to Congress from every section, from people
who feel that the moving picture is the poor
man's amusement and should be kept as in-
expensive as possible.

Reserves Decision

Judge Considers Issue of $250,000 in
Pyramid Securities

Justice John M. Tierney of the New
York Supreme Court has reserved decision
on a motion of Arthur N. Smallwood to
allow the Pyramid Picture Corporation, of
which he is president, to issue $250,000 worth
of its securities. Pyramid was recently en-
joined by the State Attorney General from
placing any more of its stock on the market,
because of alleged fraudulent practises in.
the issue of $750,000 of the stock.

Smallwood is credited with admitting the
sale of the $750,000 in stock to over 4,000
investors. The money, he says, was used in
producing the picture, "My Old Kentucky
Home'' and five others, distributed through
the Selznick Distributing Corporation. Al-
though he says Pyramid in character and en-
terprise compares favorably with the best in
the motion picture industry, he adds it has
been unfortunate because its assets have
been tied up in the six pictures, and partly
because of the bankruptcy of the American
Releasing Corporation, which had the dis-
tributor contracts.

"There was no fraud practised by me or
by any officers of the corporation," Small-
wood is quoted, and adds he has drawn no
salary since the formation of the corpora-
tion. His sole aim, he says, is to net a re-
turn to the stockholders on their invest-
ment. If allowed to issue the additional
^250,000 in stock, this, he says, can be done,
as its studios in Astoria, L. I., are in fine
shape and fully equipped. The motion was
made on behalf of Smallwood by his at-
torney, George Z. Mrdalie of 120 Broad-
way.

J. G. Adolfi to Direct

Will Supervise Second Woods Film
for Hodkinson Release

John G. Adolfi, who directed "What Shall
I Do?" for Frank Woods, has been engaged
to direct the second Woods production for
release by Hodkinson. The second produc-
tion will be made at the Peninsula Studios
in San Francisco.

Mr. Adolfi arrived in San Francisco this
week from Hollywood to confer with Mr.
Woods and make preparations for starting
production work the first week in June.

The second offering of the Woods unit is
to be "Beauty and the Bad Man," an adap-
tation of "Over the Border," written by the
late Herman Whitaker, San Francisco au-
thor.

Thus far, no names have been given out
regarding the players, but it is promised that
"Beauty and the Bad Man" will have a cast
of box office names.

Menschs Sue Select

Suit to recover $3,000 balance alleged to
be due was brought in the New York Su-
preme Court by Milton and Bernard Mensch
against the Select Pictures Corporation, Selz-
nick Pictures Corporation, Lewis J. Selznick
and Florence Selznick.

The amount sued for is part of a loan of
.S15.000 made by the Menschs to the Select
Picture Corporation, the repayment of which
it is alleged was guaranteed by the Selznick
Picture Corporation, Selznick and his wife.
All but the amount sued for has been repaid
to the Menschs, who say they have been un-
able to collect the balance.

Pickford Productions Sold

For All of Central Europe

HIRAM ABRAMS, president of United
Artists Corporation, has effected dis-
tributing arrangement for all Mary
Pickford productions, released here by
United Artists, for all of Central Europe, and
also two Jack Pickford productions, released
here by Allied Producers and Distributors.
The deal was made with the Terra Film
Aktiengesellschaft, whose principal office is
in Berlin, Germany.

The pictures involved in the deal are
"Pollyanna," "Suds," "The Love Light,"
"Through the Back Door," "Little Lord

Fauntleroy," "Tess of the Storm Country,"
"Rosita," "Dorothy Vernon of Haddon
Hall," "Garrison's Finish," and "The Hill
Billy."

The distribution arrangements are for the
following countries : Germany, Danzig,
Austria, Hungary, Jugo-Slavia, Poland,
Roumania, Turkey, Greece, Bulgaria, Egypt,
Syria, Palestine, Russia and the Border
states of Esthland, Littland and Livonia.

The Terra Film Aktiengessellschaft is
represented in the United States by Wolff
M. Henius, with offices at 1482 Broadway,
a eW York.

Monty Banks and Helen Ferguson in Grand- Asher's "Racing Luck," an
Associated Exhibitors Picture

June 14, 1924

MOVING PICTURE WORLD

625

Fox Annual Convention Now

Is in Session in New York

Becomes Producer

Directors' Association to Make 16 or
18 a Year for Grand- Asher

DISCUSSION of the sales policy for
next year and the screen of next sea-
son's special productions are the two
most important features of the eleventh an-
nual convention of Fox Film Corporation
which is now in session at the New York
home office. Every United States branch
office and many of the foreign offices are
represented at this convention.

The first conference was held Monday
afternoon in the big studio in the home office
building where all the business of the con-
vention will be staged. The new Fox
specials will be shown every afternoon and
evening of this week with the final con-
ference on Friday afternoon.

This convention is the largest, in the num-
ber of representatives attending the sessions,
ever held by Fox Film Corporation. The
branch managers and special representatives
will be addressed by William Fox, president
of the corporation; Jack G. Leo, vice-presi-
dent ; Winfield R. Sheehan, vice-president
and general manager ; Saul E. Rogers, vice-
president and general counsel, and John C.
Eisele, treasurer.

The following home office executives are
attending all conferences during convention
week: Clyde W. Eckhardt, assistant to the
general manager; Sidney Meyer, general
sales manager; Vivian M. Moses, director of
advertising and publicity; Sidney E. Abel,
foreign department manager; Truman H.

Talley and W. A. White, Fox News; Jack
Sichelman, contract department ; Emanuel
Preiss, auditing department; M. L. Ahern,
mail order department ; Charles Sarver, edu-
cational and industrial department; W. P.
Schramm, educational sales.

The following sales representatives came
to New York for this annual meeting: U. S.
district managers, Harry F. Campbell, How-
ard J. Sheehan, George R. Allison, Clayton
P. Sheehan; Australia, S. S. Crick; Cuba,
H. H. Pollock; Canadian district manager,
Ira H. Cohen ; Canadian branch managers,
L. M. Devaney, R. G. March, W. C. Geh-
ring; U. S. branch managers and representa-
tives, Harry J. Bailey, Frank Bonistall, O.
J. Brooks, B. F. Broyles, A. C. Buchanan, E.
B. Connelly, W. H. Cree, T. M. Crisp, W. D.
Davidson, G. E. Dickman, Frank Drew, B. L.
Dudenhefer, Aaron Fox, Harry Gibbs, E. T.
Gomersall, E. P. Grohe, G. L. Hager, Guy
Hancock, J. S. Hebrew, C. E. Holah, P; K.
Johnston, Rudolph Knoepfle, W. J. Kupper,
L. V. Kuttnauer, George H. Landis, B.
Levine, Jack Levy, M. A. Levy, J. M. Limm,
Frank Mantzke, C. W. McKean, George E.
McKean, A. C. Melvin, H. E. Nichols, G. L.
O'Connel, Charles Phillips, S. Rahn, G. A.
Roberts, Louis Rosenbluh, Joseph Schaeffer,
G. K. Rudloph, Ward E. Scott, I. J.
Schmertz, J. J. Sullivan, H. Van Gelder, W.
D. Ward, H. Weinberger, G. A. Woodard,
R. M. Yost.

By affixing their names to a contract with
Grand-Asher, officials of the Motion Pic-
ture Directors' Association after negotiations
with Samuel Bischoff, general manager of
the former organization, have formally en-
tered the association in the field of pro-
duction. Sixteen to eighteen features a year
will be the schedule of production. Of
these, sixteen will cost approximately $100,-
000 each and two will be super-special ex-
ploitation features which will cost in ex-
cess of $200,000 each.

The productions will be made by the pro-
ducing organization of the Directors' Asso-
ciation, with Philip E. Rosen as president,
Roy S. Clements as vice-president and
George L. Sargent as secretary. The direc-
tors include the above and Clarence Badger,
Reginald Barker, William Beaudine, Joseph
De Grasse and Paul Powell.

The first year's output will be directed by
such members of the association as Paul
Powell, William Beaudine, Roy S. Clements,
Joseph De Grasse, Philip E. Rosen, William
Russell, George L. Sargent and Wallace
Worsley.

Twenty-Four Super Features

from Vitagraph For 1924-25

AT the adjournment of the general sales
convention held by Vitagraph in
Chicago last week, President Albert
E. Smith announced that twenty-four super-
features will be produced and released dur-
ing the season of 1924-25. In addition to
these productions, which will be made at the
Vitagraph studios in Hollywood under the
personal supervision of Mr. Smith, one
Whitman Bennett special and one Nigh-
Smith picture will be distributed.

The list of Vitagraph specials includes
"Captain Blood," from the novel by Rafael
Sabatini, directed by David Smith with J.
Warren Kerrigan and Jean Paige in the lead-
ing roles; "The Clean Heart," by A. S. M.
Hutchinson, produced by J. Stuart Blackton
with Percy Marmont in the principal part;
other Blackton productions are "The Be-
loved Brute," by Kenneth Perkins, "The
Pearls of the Madonna," by L. V. Jefferson,
"In the Garden of Charity," by Basil King,
and "The Alibi," by George Allan England.

David Smith will contribute "Baree, Son
of Kazan," by James Oliver Curwood, "The
Magnificent Ambersons," by Booth Tarking-
ton, "Steel of the Royal Mounted," by James
Oliver Curwood, "The Road That Led
Home," by Will G. Ingersoll and "The Happy
Warrior," by A. S. M. Hutchinson.

"The Code of the Wilderness," David
Smith's latest production with John Bowers
and Alice Calhoun, and "Behold This
Woman," produced by Mr. Blackton with
Irene Rich and Charles Posts are finished
and will be released for summer bookings.

Other productions now booking for the early
1924-1925 season are "Between Friends," and
"Let Not Man Put Asunder," produced by
Blackton, and "Borrowed Husbands'' and
"My Man," directed by David Smith.

Fox Promotes E. C. Hill

E. C. Hill, for many years a prominent
newspaper man in New York and elsewhere,
has been appointed to an important execu-
tive post on the production staff of Fox Film
Corporation. He left the New York Herald
less than two years ago to become director
in chief of Fox News. Succeeding Mr. Hill
as editor in chief of Fox News is Trueman
H. Talley. Talley went to Fox Film Cor-
poration from the New York Times.

Vitagraph now is releasing "Virtuous
Liars," a Whitman Bennett production, and
the coining superfeature will be "Two Shall
Be Born," by Marie Conway Oemler. The
Nigh-Smith production is "Fear Bound."
Charles E. Blaney's melodrama, "One Law
for the Woman," is being released.

Rex Ingram's "The Arab" for Metro-Goldwy n

626

MOVING PICTURE WORLD

June 14, 1924

Metro-Goldwyn Plans Eleven
Big Ones for Coming Months

METRO-GOLDWYN Distributing Cor-
poration announces a tentative sche-
dule of releases for the months of
July, August and September, that includes
eleven features. There will be no releases
for June.

During July "The Arab," Rex Ingram's
latest production, and "Revelation," an all-
star feature directed by George D. Baker,
will be released. On the August list "Bread,"
directed by Victor Schertzinger ; "Tess of
the D'Urbervilles," directed by Marshall
Neilan ; "Little Robinson Crusoe," Jackie
Coogan's latest, and "Broken Barriers," di-
rected by Reginald Barker, will be released
in the order named.

In September Metro-Goldwyn will re-
lease five features including, "The Red Lily,"
a Fred Niblo production ; a screen version
of "Mary the Third" to be directed by King
Vidor; "Circe," a Mae Murray picture; Bus-
ter Keaton in "The Navigator" and "One
Night In Rome," starring Laurette Taylor.
"The Arab" was filmed abroad under Rex
Ingram's direction and stars Ramon Novarro
and Alice Terry. It is an adaptation of the
stage play by Edgar Selwyn. It is expected
to prove one of Mr. Ingram's greatest suc-
cesses and for that reason has been chosen
to head the list of Metro-Goldwyn releases
for the coming season.

"Revelation" is an all-star production based
on the novel "The Rosebush of a Thousand
Years," by Mabel Wagnalls, and directed by
George D. Baker who adapted it to the
screen. Numbered among the cast are such
well known players as Viola Dana, Monte
Blue, Marjorie Daw, Lew Cody, Kathleen
Key, George Siegmann, Edward Connelly,
Frank Currier and Bruce Guerin.

"Bread" was adapted from the novel by
Charles G. Norris by Lenore Coffey and Al-
bert Lewyn. It is being directed by Victor
Schertzinger. It boasts a cast that includes
Mae Busch, Robert Frazer, Wanda Hawley,

Pat O'Malley, Hobart Bosworth and Eugenie
Besserer.

"Tess of the D'Urbervilles" was directed
by Marshall Neilan with his charming wife,
Blanche Sweet, in the leading role. The
adaptation was done by Dorothy Farnum.
Other members of the cast include Conrad
Nagel, Stuart Holmes, George Fawcett,
Courtenay Foote, Jane Mercer, Joseph J.
Dowling, Cyril Chadvvick, Howard Gage, Fred
Huntley, Victory Bates, Ruth Tandforth, Ed-
ward Kimball and John Hatton.

"Little Robinson Crusoe" was written
especially for Jackie Coogan by Williard
Mack. It is being directed by Scott Dunlap
under the personal supervision of Jack
Coogan, Sr. Players supporting the notable
child star are Tom Santschi, Will Walling,
C. H. Wilson, Bert Sprotte, Eddie Boland
and James Wong.

"Broken Barriers" is a Reginald Barker
production for Louis B. Mayer adapted from
the novel by Meredith Nicholson by Sada
Cowan and Howard Higgin. It is enacted
by a truly all-star cast among the notable
players being James Kirkwood, Norma
Shearer, Adolphe Menjou, Mae Busch,
George Fawcett, Robert Agnew, Ruth Stone-
house, Robert Frazer, Winifred Bryson,
Walter Hiers, Vera Reynolds and Edyth
Chapman.

"The Red Lily" a Fred Niblo-Louis B.
Mayer production, written by Mr. Niblo,
and with scenario by Bess Meredyth, has
these prominent players in the cast : Wallace
Beery, Frank Currier, Rosemary Theby,
Mitchell Lewis, Emily Fitzroy, George Peri-
olat, Dorcas Matthews, Millar Davenport
and Gibson Gowland.

The screen version of "Mary the Third,"
Rachel Crothers' play, is to be directed by
King Vidor from an adaptation by Carey
Wilson. The cast includes Eleanor Board-
man, James Morrison. Johnnie Walker,
Zazy Pitts, Niles Welch, Creighton Hale,

Ben Lyon, William Haines, William Collier,
Jr., Pauline Garon, Eualalie Jensen, E. J.
Ratcliffe, Robert Agnew, Gertrude Claire,
Lucille Hutton, Virginia Lee Corbin, Gloria
Heller and Sidney de Grey.

"Circe" is the Mae Murray picture espe-
cially written for her by the noted author,
Vincente Blasco Ibanez. It is being di-
rected by Robert Z. Leonard and is a
Robert Z. Leonard presentation sponsored
by Tiffany Production of which Mr. Leonard
is director-general and M. H. Hoffman gen-
eral manager. Miss Murray's supporting cast
includes James Kirkwood, Charles Gerard,
William Haines and Thomas Ricketts.

"The Navigator" is the first of the Buster
Keaton pictures on the Metro-Goldwyn
schedule for the coming season. The story
and gags were prepared by Buster's tried
and true humorous writers Jean Havez,
Clyde Bruckman and Joseph Mitchell. The
production is being directed by Donald Crisp.

"One Night In Rome" is a Laurette Tay-
lor starring vehicle adapted from J. Hart-
ley Manners' international stage success.
Clarence Badger is directing and Tom Moore
will play the male lead opposite Miss Tay-
lor.

The West the Best

Sidney Olcott Impressed With the
Production Benefits

"The balloon of propaganda that the bulk
of production will eventually be centered in
the cast has been punctured!" says Sidney
Olcott who upon the completion of "Monsieur
Bcaucaire" took a flying trip to California to
direct Norma Talmadge in "The Fight."

Since the completion of "Scratch My Back,"
which was the director's last picture made on
the West Coast, he has been abroad and di-
rected several pictures in the East, so that it
has been more than three years since he was
"on the ground" to judge for himself. His
arrival in Hollywood changed his mind. He
spent a few days visiting old friends at widely
separated studios, and was greatly impressed
with the improvements as well as with the
present enlargement of picture-making space.
He concluded : "Some one was wrong."

"There always will be a certain number of
pictures made in the East," said Mr. Olcott.
"I am returning there myself to direct Marion
Davies in 'Quality Street,' upon completion of
Miss Talmadge's picture, but from personal
observation I am convinced that the climate
and space, characteristic of the West Coast
will retain the bulk of production, so it ap-
pears rumors to the contrary have been more
or less unfounded."

Handles Powers Film

A. G. Steen, one of the best known figures
in the business end of the industry, has ac-
quired the exclusive selling rights to Powers
raw stock in the United States. He will
operate through the organization of Sentized
Films, Inc., with offices on the tenth floor of
1650 Broadway.

The demand for Powers film has grown to
such proportions in recent months that it
was deemed advisable to accept a proposi-
tion made by Sentized Films, Inc., to take
over direction of the selling end.

No tips from you lately! You
know who I mean.

"Fast Black," a One-Reel Hal Roach-Pathe Comedy

EXHIBITORS' NE^S AND VIEWS

EDITED BY SUMNER SMITH

Jensen- Von Herberg Active

in the Seattle Territory

Jensen & Von Herberg have been show-
ing great activity in the suburban field in
Tacoma of late. As noted last week, they
have already added the Rex and Orpheum
in South Tacoma to their suburban chain.
These, with the new Kay Theatre, just com-
pleted by the Moore Amusement Company,
the Tacoma Jensen & Von Herberg inter-
ests, gives them three suburban houses in
the best populated residential sections of
the city. It has come from good authority
that a deal is practically concluded for one
of the two new houses in the Proctor street
district. These houses are the Rose and the
Proctor Street Blue Mouse, both opened less
than a year ago.

An unconfirmed rumor reported a deal with
Mack J. Davis for his Mack Theatre In Port
Angeles. Mr. Davis denies any such connec-
tion. Some months ago announcement was
made that the J. &. V. interests had taken
over the Stewart in Puyallup, effective with
the expiration of D. Constanti's lease. Mr.
Constant! promptly purchased a building
site and has his new house well under way.

Those considered in the know assert that
several months ago an attempt was made
by the J. & V. agents to buy the Paramount
Theatre at 45th avenue and Meridian street,
Seattle.

AH eyes In the North-west are focused on
these developments. These activities would
indicate that Jensen & Von Herbert have in
mind the establishment of a circuit similar
to West Coast Theatres, Inc., as their meth-
ods of acquiring houses are very similar.
Some of the remaining Tacoma exhibitors
have become apprehensive of these activi-
ties. A committee composed of J. W. Spear
and R. It. Prat.sch has left for Portland to
confer with the suburban exhibitor organiza-
tion there for the purpose of forming a
similar organization in Tacoma. The out-
come of their trip is not known at this
time.

Representing the largest investment in the
history of Astoria, Ore., business property,
with the single exception of the Astoria
Hotel, a group of Seattle and Portland cap-
italists purchased 100x200 feet on Twelfth
street. The money involved is said to be
approximately $300,000. The building Is to
be a fireproof structure of Italian design, to
accommodate twelve retail stores and a
1,000-seat theatre, which has been leased by
Jensen & Von Herberg for ten years. The
latter will spend about $60,000 In equip-
ping it.

Alexander Pantages has announced the
appointment, effective immediately, of E. C.
Bostick, to succeed D. G. Inverarity as man-
ager of the Seattle Pantages Theatre, and
Edward J. Fisher, Northwestern representa-
tive for Mr. Pantages. For two years past
Mr. Bostick has been manager of Loew's
State Street Theatre In Ixis Angeles. Prior
to that he was general manager for the
Saxe Amusement Enterprises, with head-
quarters in Milwaukee.

Fire in the projection room of the Colum-
bian Theatre, Columbia City, Seattle, was
confined to the film, and the damage was
but $150, reports Manager Schlaifer.

L W. Hesselgrave has taken over the
Circuit Theatre, Coupevllle, Wash., from Ray
Tucker.

H. C. Freeman has closed his Paramount
Theatre, Bridgeport, Wash., for the summer.

C. B. Straubull, owner of the Liberty, Long
Beach, and the Liberty, Ilwaco, Wash., re-
cently paid one of his infrequent visits tc
Seattle's Film Row.

Capt. A. E. Lathrop, Alaska exhibitor and
producer, ia in Seattle on his way home
after several months in the United States
arranging for distribution of "The Chechah-
cos." He is buying product here before re-
turning.

Manager Beardsley of the Hollywood The-
atre, the beautiful new suburban house, is
co-operating with the University post of the
American Legion. This week they held their
second "Special Night." These things help to
make a live exhibitor well liked in his com-
munity.

San Francisco

Marked success is being met with the
suggestion box which has been placed in the
lobby of the Portola Theatre, San Fran-
cisco, and Manager Joseph F. Enos states
that the bills offered are based to a con-
siderable extent upon the requests of patrons
for certain pictures. From twenty to thirty
suggestions are found in the box each week
day, while on Saturday and Sunday they
frequently run up to fifty.

The Rialto Theatre, Stockton, Cal., was
recently purchased by L. Harris through the
offices of J. R. Saul of San Francisco. Owing
to the Illness of the former owner, James
Barlow, the house has been operated for
some time by J. Goodman, assisted by Mrs.
Barlow.

Bids are being taken by M. Blumenfeld
and Samuel Gordon for the construction of
a picture theatre at Thirty-third street and
Sacramento boulevard, Sacramento, Cal.

The Monarch Theatre Company, Inc., has
been incorporated at San Francisco with a
capital stock of $50,000 by R. A. McNeil, E.
H. Emmick, John Peters, Mary Peters and
L. S. Hamm.

The Clement Theatre on San Pablo ave-
nue, Oakland, Cal., closed for several years,
is to be reopened by L. E. Alimisis, following
the installation of equipment by Walter
Preddey, San Francisco.

O. B. Atkisson is remodeling the Liver-
more Theatre, formerly the Bell Theatre,
Livermore, Cal., and is increasing the ca-
pacity from 400 to 900.

James Wood, of. the Redding Theatre,
Redding, Cal., has taken over the Orpheum
Theatre, Red Bluff.

The Century Theatre, Oakland, Cal.,
which has been operated as a musical com-
edy house, has been taken over by the in-
terests which control the Rivoli Theatre,
San Francisco, and will be operated as a
picture theatre.

Los Angeles

The Venice Investment Co., associated
with West Coast Theatres, Inc., has con-
firmed plans to erect a new Dome Theatre
in Ocean Park which will represent an in-
vestment of several hundred thousand dol-
lars. This will be built on the site now oc-
cupied by the temporary theatre on the
ocean front between Marine and Pier ave-
nues. The temporary structure is now well
advanced and work will be started shortly
on the permanent theatre, which is to be a
two-story building of Mexican-Spanish
style of architecure and will seat 2,400.

Roy Miller, manager of the California,
had a rib broken when his car skidded in
Glendale and ran into a telephone pole. Roy
will be confined to his home for a few days.

Abe Gore put "The Hunchback of Notre
Dame" into five of his West Coast theatres at
one time. It is showing at Tally's Broadway
for a second run and is being shown in Holly-
wood and the Wilshire district simul-
taneously.

Opens at Rialto

William Mahoney's Rialto Theatre, Provi-
dence, R. I. has an enviable record for pre-
miere showings, such as "Ten Nights in a
Barroom," "Gambling Wives," etc.

In keeping with this he has booked the
new Arrow "Featurette," "The Mysteries of
Mah-Jong'' to open May 19.

Prints in All Exchanges — Now Playing

ETTYCOMPSON
MIAMI

<An ~4lon Crcslandflrcduelicn

y Produced hi) Gilford Cinema Corp.

fcr H0DKINS0N RELEASE

Season 1924-1925 Thirty first-Run Pictures

628

MOVING PICTURE WORLD

June 14. 1924

"The Marriage Cheat," a Thos. H. Ince-First National Picture

McCurdy Resigns as Manager
of the Randolph in Chicago

T. L. McCurdy has resigned as manager
of the Randolph Theatre and will announce
his new connection in the near future. Mac
has been manager of the Randolph since
Universal took over the lease from Jones,
Linick & Schaefer and is one of the most
popular managers in the Loop. His many
friends hope he will decide to stay in the
Chicago territory.

their service departments during the vaca-
tion period, and are offering good salaries
and a bonus to the young fellows who stick
on the jobs.

J. D. Chrissis. owner of the New Regent
Theatre at 6746 South Halsted street, has
added the Hillside Theatre on 69th street to
his circuit.

The Vernon Theatre property has changed
hands again. This time the property has
been sold by Abraham Liebling to Anna Lu-
bershane for a reported $147,600, subject to
$70,000. The new owner may make some im-
provements in the theatre property, which is
located at 61st and Vernon avenue.

Norman I :. I 'u-hl. general manager for
Jones, Linick & Schaefer, nan tendered a
testimonial luncheon by the firm and Its real-
dent managers on the eve of his departure
for Europe, where he will spend the sum-
mer and recover his health. He will return
In the fall and resume his extensive duties
with the firm.

Another picture theatre is projected for
the southwest side, this time by Graham
& Lipps, for the corner of Archer avenue
and Farrell street. The new house will be
one story, of brick and stone construction
and cost about $100,000 to complete and
equip.

The Park Theatre at Lake street and Aus-
tin boulevard has made several improve-
ments in the house and installed a fine new
organ, with Miss Zella Cartler in charge.

W. J. Conlon, manager of the Griffith fea-
ture, "America." now showing at the Audi-
torium Theatre, has been confined to his
room by illness, and Jimmy Ashcraft, pub-
licity manager, has been looking after
things. Business has been good and the
picture goes into the fourth week on Sun-
day. Manager Swayze of the Auditorium
expects to leave for an extended trip to the
West Coast as soon as the picture season is
over.

Martin Woehler, 10 years old, of St. Louis,
was convicted on the charge of killing Peter
Hall, Lansing, Mich., theatre manager, while
resisting Woehler's attempt to rob the box
office. The Jury gave him life imprison-
ment.

The Majestic Theatre at Bloomlngton, 111.,
closed last week for the summer and will
reopen about September 1 with a policy of
vaudeville and pictures.

The Photoplay Theatre at Bluffs, 111.
been taken over by A. M. Murray.

The Pastime Theatre at Tamaroa, 111.,
been closed for the summer.

has

To continue their high type of service,
Balaban & Katz are seeking to interest col-
lege men as well as high school students in

The Chicago Theatre management put on
the annual Syncopation Week and eight big
musical numbers from both Jazz and grand
opera were on the bill In addition to the
picture program. The attendance for the
week was at capacity.

"The Ten Commandments" is entering the
fifth month of its run at the Woods The-

Prints in All Exchanges — Now Playing

James K^rkwood ^
) and Ijla Ige »\

,«1MNDERING
1 HUSBANDS

Supported b\J MARGARET LIUINGSTON

r HODKINSON RELEASE

atre and the attendance has exceeded "The
Covered Wagon" run by a large number, ac-
cording to the management.

Nathan Gumbiner has been made manager
of the Commodore Theatre on Irving Park

boulevard.

The Olympic Theatre has closed for the

season.

Cincinnati

Results of the recent decision of the Su-
preme Court at Columbus with regard to
Sunday closing of theatres, is to be seen in
various parts of Ohio. The first city to
heed the decision was Piqua, where exhibi-
tors voluntarily closed on Sunday to avoid
possible trouble with the authorities. Man-
agers at Canton followed suit, and Canton
now lias a movieless Sunday, this city being
the largest in the state to close up shop on
the Sabbath. The Canton Theatre Owners'
Association, however, will seek a writ of
mandamus to compel city officials to close
other places of business. At Youngstown,
Ohio, the Ministerial Association has passed
a resolution appealing to "law-abiding citi-
zens to make themselves felt on the side of
law and order," and have severely criticized
Mayor Charles Scheible for permitting Sun-
day movies. Over at Akron, one of the city
dads proposed an ordinance to enforce the
blue laws, but the city council very promptly
defeated it.

Klniore Wj Jacksim, who with Isaac Mac-
Mnhan controlled the Lyric Theatre, Cin-
cinnati, until recently, died at his home at
Norwood, Ohio, following a brief Illness,
.lackson nt one time owned picture theatres
at Lawrenceburg and Aurora, Ind., Paris,
< ynthinna and Georgetown, Ky» Reading
and St. Uernard, Ohio.

The curtain has been rung down for the
last time at the Blue Ridge Theatre, Fair-
mont, W. Va„ according to Charles G. Robb,
lessee. The house, which was devoted to
vaudeville and pictures, will be converted
into a business block.

The Henaghan Block, at Sistersville, W.
Va., has been sold to S. A. Peters, of Salem,
W. Va., the sale including the Paramount
Theatre. Peters plans to continue the Para-
mount policy for a short time at least.

Roy Beattie, superintendent of the Pal-
ace Theatre, Cincinnati, is once more back
at his desk, after a two weeks' absence, due
to an operation for removal of his tonsils.

George Zigiob, who operates the Co«y
and Dreamland theatres at Lorain, Ohio,
has returned from a trip to New Mexico,
whither he took hi* wife on account of her
health.

Frank Mills is out of the Opera House at
Xenia, Ohio, Louis D. Swan having been re-
cently made manager.

June 14, 1924

MOVING PICTURE WORLD

629

Canadian Exhibitors Benefit

from Multitude of Holidays

A strong advantage in favor of exhibitors
in the Canadian Capital, Ottawa, is the con-
siderable number of national, religious and
bank holidays observed by the Dominion
Government and various business and com-
mercial firms throughout the city. For two
weeks, the Ottawa exhibitors had the bene-
fit of one thing after another. Starting with
Saturday, May 24, there was a general holi-
day for the observance of Victoria Day in
remembrance of Queen Victoria. Then fol-
lowed the observance of Ascension Day as
a religious Feast when the thousands of
government employes and others were at
liberty for the day. This was Thursday,
May 29. On Friday, May 30, many visitors
from the United States paid Ottawa a visit
because of the American Decoration Day
celebration and also because of the horse
racing at Ottawa, the visitors attending the
theatres in the evening. Saturday, May 31,
was a regular half-holiday for factories and
other businesses as usual. Then, Tuesday,
June 3, was generally observed as a gov-
ernment holiday in recognition of the birth-
day of King George.

The policy of the local theatre managers
is to maintain regular prices of admission on
holidays other than national holidays. The
reason for this is that only about one-half
of the city takes cognizance of govern-
ment and religious holidays, practically the
other half remaining at work. To overcome
the possibility of disputes and confusion,
the theatres charge regular matinee or eve-
ning prices on such occasions, although eve-
ning prices go into effect Saturday after-
noons and on those holidays which are na-
tionally observed. Every holiday occasion,

semi-public or public, however, means
crowded theatres.

"The White Sister" enjoyed distinct suc-
cess as a special road attraction at Loew's
Theatre, Ottawa, during the week of May
26, under the direction of Capt. P. W. Good-
ale, manager. The whole policy of the thea-
tre was changed for the week, all seats be-
ing reserved with prices ranging up to $1.50
for the two performances daily. Some of
the wise ones said that it could not be done
but the engagement proved to be a surpris-
ing success, the aggregate attendance be-
ing practically equal to the patronage of
other weeks when performances are given
continuously and when prices scale up to
50 cents.

Mrs. M. Lavigne is making a splendid
proposition of the Family Theatre in Aylmer,
Quebec, a small town just oft the map from
Hull. One performance is conducted every
evening with prices 15c. for children under
15 years and 20c. for adults. Pictures are
changed three times weekly and the pro-
gram includes a feature and comedy. A re-
cent week's attractions were "The Heart
Bandit." "To The Ladies" and "Merry Go
Round." Mrs. Lavigne gets out a house pro-
gram for general distribution which carries
no less than 15 store and professional ad-
vertisements.

Manager George Rotsky of the Palace
Theatre, Montreal, controlled by Famous
Players Canadian Corp., conducted the first
presentation of Dr. Lee DeForest's Phono-
film in Canada at the Palace Theatre during
the week of June 1 as an added attraction
for the regular feature, "The Guilty One."
A Canadian company has been organized
with head office at Montreal to handle the
DeForest invention in the Dominion.

Fred Wehrenberg, of St. Louis,
Buys Melba Theatre Building

One of the notable real estate deals closed
in St. Louis the past few weeks in the
southern part of St. Louis was the purchase
of the Melba Theatre building, Grand boule-
vard at Miami street, from the Audrey
Realty Company by Fred Wehrenberg. The
Melba was built six years ago and is one of
the larger and most popular movie palaces
of the South Side, seating 1,200 persons and
equipped with a large and modern airdome
alongside with accommodations for 1,500
persons.

Wehrenberg has been operating the house
under lease for several years. He plans ex-
tensive improvements on the property. He
has also had tentative plans drawn for a
modern theatre on Grand boulevard at
Meramec, 4200 South, and also at Bates
street, 5600 South. He owns the Cherokee
Theatre on Cherokee street.

Theodore Coleman, owner of the Ameri-
can Theatre, Mount Carmel, 111., has de-
serted the ranks of the bachelors. He took
unto himself a wife last week. It is a se-
cret. So don't tell anyone we told you.

George Pliakos of the Criterion Theatre,
St. Louis, who had Journeyed to Greece to
visit his need mother, upon his arrival in his
native land learned that his parent had
passed away shortly before his arrival. It
was a severe shock to him. He is on his
way back to this country. His many friends
were grieved to learn of his sad loss.

The Rex Theatre, Bevier, Mo., is closing
on Fridays and Saturdays because of the
mines in that vicinity closing.

Pittsburgh

The Henaghan Block, corner of Wells
and Charles streets, Sistersville, W. Va., has
been sold to S. A. Peters of Salem, W. Va.,
and Shiben Brothers, merchants of Sister-
ville and New Martinsville. Included in the
sale was the Paramount Theatre, operated
for several years by W. E. Hoffman. Mr.
Peters has assumed management of the
house and will continue the policy of pic-
tures only.

Rowland and Clark's Arsenal Theatre, lo-
cated on Butler Street in the Dawrenceville
section, Pittsburgh, is shortly to be closed.
During the summer the house will be sub-
jected to a complete remodelling, and will
be re-opened early in the fall.

B. W. Redfoot, of the Arcadia Theatre,
Windber, accompanied by his family, la
spending a two-week vacation visiting his
mother at Asheville, N. C. He'll be back
on the job late in June. Says he wants to be
on deck to fight the old bugaboo summer.

Manager Farnum, of the Cameo Theatre,
Butler, is spending much of his time in Bos-
ton these days, where he has business in-
terests. He has made several trips in the
past month.

Carl Poke, of the Shiloh Theatre, and Fred
Barth. of the Elite, are the latest exhibitors
to buy new cars, the former having pur-
chased a Dodge coupe and the latter a
Chandler roadster.

William Birnkrants, of the Liberty and
Globe theatres, McKeesport, is on the job
after having suffered an illness which con-
fined him to his home for seven weeks.

Joe Coy has taken charge of the Empress
Theatre, Morrisonville, 111.

Manager Herschal Stuart of the Missouri
Theatre put on a special Saturday morning
performance on May 31 for the kiddies who
participated in the St. Louis Star's recent
championship marble tournament. Some 3,000
kids and kidettes enjoyed the performance.

Ira J. Cooley. formerly an exhibitor at
Spickard, Mo., is now head of the Yale
Theatre Supply Company in Kansas City, Mo.

The Y. M. C. A. Theatre, Bemis, Tenn., was
destroyed by fire on May 30.

Among the houses that have closed re-
cently are: People's, Terre Haute, Ind.;
Lannee, Worden, Ills., two nights a week;
New Grand, Frankfort Heights, 111., Bijou,
Scottsville, 111.; Princess, Winfield, Mo.; The
Moonbeam, Modesto, 111., will close early in
July.

Out-of-town visitors seen in the Film Dis-
trict this week were: J. W. Shuckert, Opera
House, Chester, 111.; Noah Bloomer, Belle-
ville, Tom Reed, Duquoin, 111.; Charles Good-
night, De Soto, Mo. and John Rees, Well8-
ville, Mo.

Articles of Incorporation for the Monarch
Amusement Company, Capital $10,0001, and
the Merry Widow Amusement Company,
capital $5,000, have been filed with the Re-
corder of Deeds, St. Louis. J. P. Murphy owns
SO shares of stock in each company, while
M. and G. Murphy hold 10 shares each in
both enterprises. Murphy has been operating
the Merry Widow Theatre on Chouteau ave-
nue for a number of years.. He is consider-
ing taking over other houses.

Prints in All Exchange* — Now Playing

(Dorothy Jfackaill J*

Noah Bloomer of Belleville, 111., was seen
along Picture Row booking film for his new
Rex Airdome. Bloomer has abandoned the
old Rex Theatre, known as the Belleville,
and has had plans drawn for a new theatre
to seat 1,200. He plans to hold his grand

opening next fall.

WHAT SHALL I DO

A Frank Woods Production

/»-^U//M JOHN HARRON LOUISE DRESSER
/ and WILLIAM V. MONG

/ Directed by JOHN G. ADOLFI

A'HODKINSON RELEASE-

630

MOVING PICTURE WORLD

June 14. 1924

"The Declaration of Independence." Scene from One of Pathe's "Chronicles of America." Produced by Yale University Press

Michigan Exhibitors Claim

Big Films Most Profitable

In Detroit, Grand Rapids, Muskegon,
Lansing, Flint and several other of the larger
cities of Michigan the so-called big pictures
are the ones that made the most actual profit
for the exhibitors during the past six months.
This was proved conclusively during a meet-
ing a few days ago of several prominent ex-
hibitors who were comparing notes on what
sort of picture attractions were proving
most suited to their respective clientele. Sev-
eral of them pointed out that the exhibitor
was better off in the long run by paying a
higher film rental on the big specials — tak-
ing in more money at the box office and
making more money — than in trying to book
the low rental pictures and put them over
big.

C. M. Hurd, general manager of the Con-
solidated TheatreN of Grand Rapids, con-
trolling the Majestic Gardens, Orpheum,
Strand and Isis, said he raised his prices
five different times on five special produc-
tions during the past few months and made
more money on them than he did on any of
his ordinary attractions obtained nt the or-
dinary rental prices.

In Detroit is is a well known fact that
John H. Kunsky, Phil Gleichman and W. S.
Shafter, managing the first-run houses, have
played to their best business on such pro-
ductions as "Safety Last," "Why Worry?"
"Girl Shy," "The Hunchback of Notre
Dame," "Scaramouche," "A Woman of
Paris," "Black Oxen," "The White Sister,"
"Three Weeks" and others of similar box
office calibre.

These men, representing the highest cali-
bre of exhibitors in the state, expressed the
unified opinion that the big special produc-
tion is the one that is paying the money to
the exhibitor and that the more of this type

of picture that is released the greater will
be the profit and general good will all
around.

Friends of Malcolm Charles Maelnness,
manager of John H. Kunsky's Adams Thea-
tre, are congratulating him on his recent
vreddlng to Marjorie Marie Kenning of this
city.

Paul J. Schlossman of the Regent and sev-
eral other first run theatres in Muskegon,
Mich., is in Harper Hospital, Detroit, where

Texas

The Central Texas Theatres Corporation
of Austin and Waco has incorporated with
a capital stock of $25,000. The incorpo-
rators are Charles E. Marsh, E. S. Fontress,
Harold B. Franklin and Thomas W. Vernon.

Ben B. Lewis, theatre man, died at El
Paso on May 12 after an extended illness.
He leaves a wife, three brothers and two

sisters.

The new Majestic Theatre of J. C. Chat-
mas will open at Marlln, Texas, in the near
future. The Majestic will be fireproof and
strictly modern. New machines and equip-
ment will be installed.

Clifford Lindsey has been appointed man-
ager of the Lindsey Theatre at Lubbock,

Texas.

The Victory Theatre at Rogers, Ark., has
been purchased by J. R. Cooper of Baxter
Springs, Kansas, and Charles Marshall of
Caldwell, Kansas, for $10,000.

Prints in All Exchanges — Now Playing

James Kirkwood.

Lila Lee and
Madge Bellamy

LPOOt

HODKINSON HE LEASE

he underwent a slight operation. He will
be kept inside about two weeks.

W. S. Butterfield, president of the Bijou
Theatrical Enterprises in Battle Creek, with
Mrs. Butterfield, spent several days in De-
troit last week. They are en route to New
York where Mr. Butterfield has been called
to confer on film and vaudeville bookings.
Mr. Butterfield's daughter, Mrs. E. H. Rath-
bun, of Battle Creek, also is in the party.

After the engagement of "Secrets,'' which
will succeed "Girl Shy," the Adams Theatre
will close for six weeks during which time
John H. Kunsky plans to completely redeco-
rate and renovate it. During the closing
period the Madison will be utilized as the
Kunsky "long run" house.

Indiana

Suits alleging violation of the copyright
laws and asking injunctions to prevent in-
fringement of rights have been filed in the
United States district court in Indianapolis
by two New York music concerns against
two Indiana exhibitors. M. Witmark & Son
have filed suit against Ezra Rhodes, pro-
prietor of a theatre at Elkhart, alleging he
permitted copyrighted music to be played in
his theatre without the plaintiff's consent.
A similar suit has been filed against the
Blackstone Theatre of South Bend by Irving
Berlin, Inc.

The rejuvenated Irving Theatre In Irv-
ington, a suburb of Indianapolis, was for-
mally opened last Tuesday night and wu
attended by capacity crowds at each per-
formance. Jackie Coogan In "Circus Days"
was the opening attraction. Flowers wer«
given to all women patrons at the opening
performance and a free matinee for chil-
dren was given in the afternoon.

Indianapolis exhibitors are not anticipat-
ing much reduction in patronage during the
summer months. Cool weather has pre-
vailed to date and as a result business at
practically all of the "movie" theatres has
held up exceptionally well.

Washington, D. C.

The coolness of William Nates, manager
of the Empress Theatre, on May 28 averted
what might have been a panic, when a film
in the projection booth caught fire. Before
any of the audience realized what had hap-
pened, Mr. Notes explained that there was
a small blaze in the booth and directed pat-
rons to the exits. Several policemen were
on hand almost immediately and directed the
crowd out. Except for one woman, who
fainted near the exit, remarkable coolness
was exhibited all around. The damage was
confined to $25.

June 14, 1924

MOVING PICTURE WORLD

631

Scenes from Metro's Production, "Revelation," with Viola Dana and Monte Blue.

New Bedford, Mass., Names

Police Sergeant Its Censor

Police Sergeant Raymond Hamersley has
been appointed "theatrical reporter" of New
Bedford by Mayor Walter H. B. Remington,
who in announcing the appointment, effective
on May 25, said that the newly promoted
detective sergeant was not to "censor"' any
motion pictures or stage productions, but
that he was to report to him any indecencies
that he might see.

"If there is any censoring to be done, I
will do it," the mayor said.

Sergeant Hamersley will spend all of his
working hours attending the theatres — there
are 14— and he has instructions to cover
weekly every show in the city, if possible.

"Not only is he to report any indecencies,
but he is to check closely any violations of
the law regarding conditions of theatres
themselves,'' Mayor Remington said.

This action of the mayor follows his ban
on "Three Weeks," which he viewed per-
sonally at the request of John W. Hawkins,
general manager of the Allen circuit of the-
atres, and then declared it unfit for showing
in New Bedford despite the fact that more
than 30,000 persons had seen the feature in
the eleven days it already had been shown
in New Bedford.

Asked what qualifications Sergeant Ham-
ersley had for the work as "theatrical re-
porter," Mayor Remington replied: "Anyone
with common sense knows what is decent
and what is not."

Goldstein Brothers opened their State The-
atre in Springfield the week of May 26, when
"The Whipping Boss" was presented under
the auspices of the American Legion post.

It is reported on good authority In a Bos-
ton newspaper that the expenses of operating
the Tremont Theatre In Boston for "The
Ten Commandments" were as follows: 30
musicians, weekly salaries, $1,950; two pro-
jectionists, $150; three stage mechanics,
$180; three treasurers, $150; three executives,
$450; newspaper advertising, $2,000; general
advertising, $60; bill-posting, $500; making
a total of $5/440 each week or nearly $500
for every performance. This, It was said,
does not include the rent of the theatre or
percentages. The last week of the showing
began on May 26, concluding a run of twelve
weeks.

John W. Hawkins, general manager of the
Allen circuit of theatres in New Bedford,
has had his duties increased with the ac-
quisition of the American Theatre, the only
picture house In North Fairhaven. The
house has been renovated completely and
new equipment installed. George B. Mc-
Lellan, who has been connected with the
Allen enterprises for several years and who
formerly was attached to the staff of the

Capitol Theatre in New Bedford, will be In
charge of the American and Princess, the
latter being in the center of Fairhaven. Jo-
seph Gilles remains as house manager of
the Princess. The American will be open
evenings and there will be matinees on Sat-
urdays and Sundays only.

Abraham Goodside is obtaining some cork-
ing good dance specialty acts from the con-
ductor of a dancing school for the Capitol
Theatre in Springfield.

Reginald V. Tribe, manager of the Empire
Theatre in New Bedford, had a rival for the
claim of being the first man in the city to
display a straw hat. A peaceable settlement
of the question gave Mr. Tribe the champion-
ship for the business section of the city.
Mr. Tribe stepped forth from his home at
Fairhaven on May 14 In his new straw, re-
gardless of the fact that he was one day in
advance of the official date for introducing
the summer headger. Mrs. Tribe suggested
to her husband that It might be a good idea
for him to carry his cap in his pocket In
the event that anything might happen to the
new hat on reaching the city.

The Gordon Olympia Theatres, of Boston,
Nathan Gordon, president, may open the City
Theatre in Brockton, which it acquired dur-
ing the past year. A dramatic stock com'
pany recently closed its season at the City.
The Gordon interests now control the Gor-
don, Strand, Rialto and City theatres in
Brockton. J. J. Cahill is the resident man-
ager.

With the close of the twelve weeks' run
of "The Ten Commandments" at the Tremont
Theatre in Boston on May 31, "The Thief of
Bagdad" will be the only high-priced admis-
sion film left in the city. Business is at
such a high level that an indefinite run is
freely predicted. The Fairbanks picture en-

tered its fifth week at the Colonial Theatre
on June 2.

"Three Weeks," which opened at the Park
Theatre on May 19, and not at $1.50 prices
either, is doing a whale of a business. The
picture was passed by Censor John M. Casey;
in fact, the only cut was that of the murder
scene, ordered out of the print for Sunday
showing at the order of the State Police De-
partment. This, however, was not an un-
usual elimination as no murder scenes in
films are allowed on Sundays.

"Men" had a two weeks' run at the Fen-
way Theatre, ending on May 30. Tremont
Temple has a war picture entitled "World
Ablaze." and described as authentic motion
pictures of the Allied forces of the great
war. The showing was announced as the first
in the world.

Irving McDonald, manager of Fox's The-
atre in Springfield, had the privilege of in-
troducing "Dante's Inferno," a new William
Fox feature, the week of May 26. Admis-
sion prices were advanced slightly.

The State Theatre in New Bedford, which
still is being operated under the direction of
Barney Zeitz, one of the owners of the prop-
erty, has started a double-feature policy. All
the musical features, including the organ
solos, which were made a prominent part of
the program while the house was under the
direction of John W. Hawkins, general man-
ager of the Allen Theatres, have been
dropped. A number of orchestra seats for
the evening have been placed at 20 cents,
making three prices on the main floor, 20,
30 and 40 cents. There is no balcony in the
house. It is a long time since one of the
business section theatres in New Bedford has
adopted a double-feature film policy and the
result is awaited with interest by the other
managers.

Fox Names Ira Cohen

Fox Film Corporation announces the ap-
pointment of Ira II. Cohen, formerly a spe-
cial sales representative, as Canadian dis-
trict manager to succeed E. B. McCaffrey,
resigned.

Prints in All Exchanges — Now Playing
4LBEUTl.CU£Y presents

nfs mum s&f

HIS FIRST F/Vt ft£EL COMEOy

(courtesy E.W 'HA/MMONS)

fr H0DKINS0N RELEASE

632

MOVING PICTURE WORLD

June 14. 1924

'His Majesty the Outlaw," Starring Ben Wilson. One of the Arrow Great Western Series

Albany Exhibitors Expert in
Tripping the Light Fantastic

As showmen, exhibitors in this section of
the state probably rank as high as the or-
dinary run, but when it comes to tripping
the light fantastic, the exhibitors, or at least
some of them, are out with a challenge to
the wide world. It all came about at the
ball given at the Hotel Ten Eyck a few
nights ago by the film salesmen of this sec-
tion who have recently organized. Exhibitors
were present from many of the surrounding
cities and villages. They were not wall
flowers by any means, and few if any dances
were missed. Some 400 persons attended the
ball, with probably anywhere from SO to 75
exhibitors among the number. James V.
Chest, who runs the Capitol in Canajohane,
was down to the affair, while William Smalley
was up from Cooperstown. Myer Schine,
who controls the destines of a long chain of
theatres, came over from Gloversville. Schen-
ectady contributed Mr. and Mrs. William
Shirley, William Farley, Michael Friedman,
and A deWolf Veillier, all of Farash Thea-
tres, Inc.; George Devore, of the Capitol
and the Cameo; H. J. Farrell, of the Lin-
coln and others. Charles Sesonske forgot his
duties for the time being in Gloversville,
and was also on hand and right at home.
Many of the exhibitors left after the ball for
Boston and attended the national conven-
tion.

William Benton, who runs the Congress In
Saratoga, will erect a brand new theatre In
Plattsburg which will seat 1,500 and become
a hot competitor to Bob Landry and Jack
Mathews.

Some day Jules Berinstein of the Palace
in Troy may become the "Barney Oldfield"
of exhibitors. He is certainly showing ten-
dencies along this direction, having made the
Collar City from Lake Placid last week in a
trifle over four hours.

L. L Connor, who runs the Victory in Cam-
bridge, has taken over the Pember in Gran-
ville. The house has been run by Thomas
Boyle, who also had the Playhouse in Rut-
land, Vt

Samuel Snckno, owner of the Albany Thea-
tre in Albany, announces thnt he will start
in with first runs during the fore part of
September. The big pictures will be run
for a straight week, while split weeks will
prevail for those of lesser magnitude. This
will bring Mr Snckno into direct competi-
tion with the other big downtown houses,
such as the Mark Strand, the Leland and
the Clinton Square. Before the Leland and
the Mark Strand theatres entered the field,
the Albany -was a first-run house.

The Central Park in Schenetady, owned by
Harry M. Shaffer, has closed and will be made
over into a business house.

The Barcli Theatre in Schenectady closed
on Sunday for an indefinite period. It was
said that the theatre is to be extensively
altered and redecorated, and that a small
stage suitable for vaudeville will probably be
part of the improvements.

There are now six women who are buying
film along Albany's Film Row, and doing a
mighty good job at picking ont pictures,
Mrs. G. Harry Brown, of the New Theatre
in Old Forge, one of the number, was in
town last weekj. The other women buyer*
are Mrs. Walton of Lake Placid, Miss Mar-
garet Sullivan of Watervllet, Mrs. A. E. Mil-
ligan of Schuylervllle, Mrs. MeGrnw of
Little Falls and Mrs. Elmer Crownlnshleld,
of Troy.

Some of the theatres in Schenectady, at
least the first-run houses, are endeavoring
to get a longer protection than the thirty-
days now being accorded them. The own-
ers declare there are thousands of persons
in Schenectady who work hard for their
money and who simply sit back and wait un-

til the picture is shown at some 10 or IB-
cent house. Incidentally, the neighborhood
houses are making money these days.

The summer policy of the State and Strand
theatres in Schenectady calls for straight
week runs, throughout June, July and
August. The Albany will split its weeks.

The Mark Strand was beautifully decor-
ated the past week in connection with the
300th anniversary of Albany. Manager Vine-
burg received many compliments from his
patrons.

The Troy Theatre, as well as the Cin-
coln, will run many split weeks between
now and August. Owing to sharp competi-
tion between these two houses before the
consolidation was affected, both theatres
played practically all of their larger pic-
tures during the winter months.

Herman Vineburg of the Mark Strand
in Albany wants a dog. But he doesn't want
a fish hound. When informed that these
dogs were worth about $150 each, Mr. Vine-
burg, not quite sure as to just what sort of
a dog these were, remarked last week that
he would not give over {5 for the best of the
lot.

Connecticut

An attempt to increase the fees for
licenses for theatres in New Britain failed
after one of the aldermen had recommended
advances as follows : Maximum, from $125
to $200; second highest fee, from $75 to
$125, and the lowest fee from $50 to $75.
Fees for all forms of other amusements
were increased considerably.

The lessees of the Community Theatre in
Fairfield are alleged to have failed to pay
the rent that was due on March 27; to have
failed to keep the place in repair as agreed
and also to have committed waste. Joseph
Saperstein, who held the lease, sublet it to
the Community Theatre, Inc., William Kim-
merlin, of Bridgeport, manager. The Com-
munity is well furnished and apparently well
located, but Fairfield virtually is Bridge-
port and the Bridgeport district has many
theatres. The rental is $4,200 a year. The
Community is equipped only for the pres-
entation of pictures.

Bill Jones and his orchestra at the Capi-
tol Theatre In Hartford occupied the stage
last week as the headline feature of the
bill. They gave a program of the season's
song hits and were surrounded by three
other artists. Special scenery and effects
added to the merit of the presentation. Man-
ager Clancy was very proud of the show-
ing of his pit aggregation. He is making
their appearance an annual event.

Vermont

The Gray circuit of New England Famous
Players theatres has just acquired the Ma-
jestic Theatre in Burlington, Vt. L. W. Car-
roll of Bangor, Me., is the manager. The
Playhouse in Montpelier also has been taken
over by the Gray circuit.

Plans have been made for the erection of
a new theatre in Montpelier. It will seat ap-
proximately 2,000.

The Colonial Theatre and the building in
which it was located in St. Johnsbury wai
destroyed by tire early on the morning of
May 23. The Colonial had a film policy. Prop-
erty damage was caused to the extent of
$75,000.

Maine

The Strand Theatre in South Portland
was the scene of a benefit show for a girl
who had been injured seriously by an au-
tomobile. The management gave the thea-
tre, the services of its attaches and the pic-
ture program, and it was necessary to place
many extra seats about the theatre to ac-
commodate the crowd.

Prints in All Exchanges — Now Playing

*% Hoosier
Schoolmaster

featuring ttLUM HULL
and JANE THOMAS"
WHITMAN btNHEll production,

HODKINSON RELEASE

June 14. 1924

MOVING PICTURE WORLD

633

Newlbrfe
!zC Live Wires

"The Perfect Flapper," a First National Picture

Amendola Plans Expansion

of Niagara Falls Theatre

John A. Amendola, manager of the Amen-
dola Theatre, Niagara Falls, announces the
purchase by his father, Frank Amendola, of
property in the rear of the theatre at Pine
and Fifteenth streets, with a frontage of 66
feet and a depth of 132 feet, from B. Mari-
nucci, and the preparation of plans for the
enlargement of the theatre. The purchase
of the property will make it possible to
build a large stage and add about 500 seats,
increasing the capacity to 1,500. The cost
involved will total $50,000.

James Clifford Berkey, 49 years old, died
last week nt his home in IVingam Falls.
Mr. Berkey was well known in the Cataraet
City, where he had resided since 1014, when
he arrived in the city and purchased the
Elite Theatre. This he owned and operated
until 1921, when he was forced to dispose
of the business because of ill health. For
three years he has been an invalid.

Fred M. Zimmerman, owner of the Avon-
dale Theatre in North Tonawanda, has or-
ganized the Avondale White Socks, a semi-
pro baseball team, which is challenging all
teams in Western New York. Lew Barger,
manager of the Avondale, is the business
manager of the team and George Gleason is
coach.

The Zicofe Corporation of Buffalo expects
to open the new Grand Theatre in West-
field, N. Y., on August 1. Fred M. Zim-
merman, Maurice Cohen and George Fergu-
son are interested in the venture.

Arthur L. Skinner, manager of the Vic-
toria Theatre, was all set to take a vacation.
The other day one of the tires blew on his
his car. Now it looks as though the vaca-
tion is off, unless someone donates a tire.

E. O. Weinberg, manager of the New
Olympic, is planning a big exploitation cam-
paign for "The Hunchback of Notre Dame,"
which will open at his house on June 8 and
will be shown at regular Olympic prices.
The picture has been shown at Shea's Hip-
podrome and North Park.

Fire of unknown origin did much damage
to the Palace Theatre in Olean, N. Y., May
31. The Palace is operated by Bordonaro
Brothers. Firemen with 15 lines of hose
battled with the flames for several hours.
The house closed for repairs. The fire start-
ed in the basement of a hardware store next
to the Palace.

Police are continuing their crusade
against theatre managers who admit children
under 16 years of age unaccompanied by
parent or guardian. Two more exhibitors
were haled into court this week and forced
to dig down in their jeans for 25 berries

each. Many parents have been sending their
children to the theatres with letters telling
the managers that they are unable to leave
their work at home to take Johnny or Mary
to the movies, and some exhibitors have
been accepting these. But even this won't
go now. The situation hurts business to a
great extent, especially the Saturday matinee,
for the success of which exhibitors depend
almost entirely on the patronage of Young
America.

We hear that Eugene A. Pfeil, former
manager of the Mark-Strand in Buffalo and
now manager of the Circle, a west side com-
munity house, is about to spread out and
acquire a new house in a neighboring town.
Gene promises details soon. Gene has made
a big success of the Circle during the past
season.

New York City

John J. Iris, president of the John J. Iris
Film Exchange, 729 Seventh avenue, New
York City, and well known throughout the
industry, particularly1 in the independent
field, died at his home, 128 West 82nd street,
on May 29. Several weeks ago Mr. Iris con-
tracted a cold. He paid little attention to it,
going to his office regularly until a few days
before his death. It is believed that this
cold brought on the condition which the ex-
change head could not overcome.

Of especial interest is the announcement
that Mrs. Iris, wife of the late official, will
take over her husband's job as head of the
exchange. Mrs. Iris, it is reported at the
exchange, is familiar with the activities of
the industry, having always been keenly
interested in Iris' company.

The late exchangeman, it is known, was

CAPITAL FILM EXCHANGE

729 Seventh Ave. New York

Phone Bryant 9074

4 DOROTHY REVIER
and WILLIAM FAIRBANKS

4 REX (SNOWY) BAKER and
BOOMERANG, THE WONDER HORSE

HAROLD RODNER

1600 BROADWAY
"Features in everything but length."

Cartoons Screen Snapahota
"Out of the Inkwell" mad

"Felix the Cat" a five- reel feature,

"Funny Face" "BILL."

HEPWORTH

NEW YORK EXCHANGE
729 Seventh Avenue New York

NOW BOOKING

"LILY OF THE ALLEY"

A 6 REEL FEATURE

KERMAN FILMS, Inc.

729 Seventh Ave.

New York

Distributing sure-fire hits.

"AFTER SIX DAYS"
fartnrtaf
Mow* and Ta« Tea OeaUBMdnent*

BOOKING Tom Mix in "Pale in Blue"

NOW

the first salesman for the Educational Film
Exchanges. He entered this position and
the industry eight years ago when he re-
signed his executiveship in a vaudeville book-
ing agency. He arose in the film world
until he became sales manager for Educa-
tional. At that time, two years ago, he de-
cided to establish his own business.

Tony Luchese, a prominent Philadelphia
exchangeman, dropped into New York this
week to pay Big Bill Steiner a visit. In-
cidentally he had a long talk with Charlie
Hutchison, who is in the midst of making a
series of big features for Steiner.

Murray Beier will handle the Wells-Mad-
den fight pictures in the New York territory.
Beier is a well known exchangeman.

Max Broad, It became known this week,
is the exuberant father of a husky eight-
pound boy. Max is in charge of the Brooklyn
and Long Island districts for Dependable
Exchange.

Prints in All Exchanges — Now Playing

Glenn VN
Hunter

\/i/iw Guild
Production

STRAIGHTf rom ilie SHOULDER REPORB

ADepafGTment for. The Information of exhibiToju

EDITED BY A. VAN BUREN POWELL

Associated Exhibitors

EXTRA GIRL. (5,700 feet). Star, Mabel
Normand. Not so much. Paid a big price.
Expected to do good business. It neither
drew nor pleased those who came. Moral
tone fair but it is not suitable for Sunday.
Had poor attendance. Draw farming class
in town of 1,200. Admission 10-30. J. A.
Harvey, Jr., Strand Theatre (250 seats),
Vacaville, California,

GOING UP. (5,886 feet). Star, Douglas
MacLean. A good picture from most any
angle. Should please most any audience.
Plenty of thrills, mingled with lots of com-
edy. Moral tone good and it is suitable for
Sunday. Had good attendance. Draw gen-
eral class In town of 2,200. Admission 16-
25. E. N. Prescott, Prescott Theatre (250-
500 seats), Union, Maine.

LONE WOLF. (6 reels). Star, Dorothy
Dalton. Just an ordinary picture; did not
go over at all. The beginning is bad. By
no means up to the standard of Dalton and
Holt pictures. Draw all classes in city of
10,000. Admission 15-35. E. Davidson, Welch
Theatre, Welch, West Virginia.

STORMY SEAS. (4,893 feet). Star, Helen
Holmes. This is a poor picture. Action very
slow. Patrons did not like it. Poor business
for two days. Had very poor attendance.
Draw middle and high class in city of 12,000.
Admission 10-20, 10-30. C. B. Hartwig,
Antlers Theatre (500 seats), Helena, Mon-
tana.

THREE MILES OUT. (5,700 feet). Star
cast. This deals with liquor traffic in the
South Seas. Has action, drama, suspense
and thrills. Well liked by my patrons. Moral
tone fair. Had good attendance. Draw gen-
eral class in town of 2,200. Admission 16-
25. E. N. Prescott, Prescott Theatre (260-
600 seats), Union, Maine.

F. B. O.

AFTER THE BALL. (6,500 feet). Star
cast. Excellent. Drew fine crowd and
pleased all who saw it. Had a young lady
sing the song as a prologue and they made
her come back four times. Moral tone fine
and It is suitable for Sunday. Had very
good attendance. Draw residential class In
town of 1,200. Admission 10-25. J. A. Mc-
Gill, Liberty Theatre (250 seats), Port
Orchard, Washington.

ALIMONY. (7 reels). Star cast. Not a
special by any means; fair program picture.
Don't pay much for this one. It Is not as
good as expected. Had "Telephone Girls"
and they helped It over. Moral tone fair

These dependable tip* come from ex-
hibitors who tell the truth about pic-
tures to help you book your program
intelligently. "It is my utmost desire to
serve my fellow man," is their motto.

Use the tips; follow the advice of ex-
hibitors who agree with your experience
on pictures you both have run.

Send tips to help others. This is your
department, run for you and maintained
by your good-will.

A monthly Index of reports appears
in the last issue of each month, cumula-
tive from January to June and from
July to December.

but it is not suitable for Sunday. Had fair
attendance. Draw city and country class In
town of 3,500. Admission 10-20. G. A. Pe-
terson, Lyric Theatre (250 seats), Sayre,
Oklahoma.

ALIMONY. (7 reels). Star cast. Book it
and boost It. You cannot go wrong. A good
cast and some very beautiful scenes. All
that goes to make up a real picture. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw all classes in big
city. Admission ten cents. Stephen G.
Brenner, Eagle Theatre (298 seats), Balti-
more, Maryland.

BELOVED VAGABOND. (6,217 feet). Star
cast. Outside of Blackwell playing the lead,
directing the picture and being in the front
row at all times, it is a fair picture. Moral
tone fair. Had bad attendance. J. J.
Spandau, Family Theatre, Braddock, Penn-
sylvania.

BLOW YOUR OWN HOBN. (6,315 feet).
Star, Warner Baxter. A real good comedy
drama. Pleased nearly one hundred per cent.
An exceptionally good picture for radio fans.
Had many compliments on this one. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw all classes in town
of 1,400. Admission 10-25. J. Douglas,
Strand Theatre (300 seats), Pierce, Nebraska.

BLOW YOUR OWN HORN. (6,316 feet).
Star, Ralph Lewis. Very good; should please
any type of patrons. Good photography.
Good print. Suitable for Sunday. Had very
good attendance. Draw all classes in big
city. Admission ten cents. Stephen G.
Brenner, Eagle Theatre (298 seats). Balti-
more, Maryland.

B BEARING INTO SOCIETY. (4,112 feet).

Star. Bull Montana. The poorest excuse of
a comedy drama I ever saw. It was actually
silly, not funny. Moral tone not very good
and it is not suitable for Sunday. Had fair
attedance. Draw all classes in town of
1.400. Admission 10-25. J. Douglas, Strand
Theatre (300 seats), Pierce, Nebraska.

CAN A WOMAN LOVE TWICE? (6,100
feet). Star, Ethel Clayton. A splendid
drama of "mother love." Some sensational
shots and the picture pleased all of those
who braved the title and came. Moral tone
okay and it is suitable for Sunday. Had
good attendance. Town of 286. Admission
10-25. R. K. Russell, Legion Theatre, Cush-
ing, Iowa.

CRASHIN' THRU. (6 reels). Star, Harry
Carey. A good, clean western. Good print.
A fine picture to play if your audience likes
westerns. Moral tone good and it is suit-
able for Sunday. Had good attendance.
Draw all classes in town of 1,400. Admis-
sion 10-25. J. Douglas, Strand Theatre (300
seats), Pierce, Nebraska.

DAMAGED HEARTS. (6,154 feet). Star
cast. Fair picture. No business. Very or-
dinary. Moral tone good. Had fair attend-
ance. J. J. Spandau, Family Theatre, Brad-
dock, Pennsylvania.

DANCER OF THE NILE. (5,787 feet).
Star, Carmel Meyers. Nothing to It. Stay
away from this one. Good photography.
Big scenes, but story awful. Print new.
Not suitable for Sunday. Had fair attend-
ance. Draw all classes in big city. Admis-
sion ten cents. Stephen G. Brenner, Eagle
Theatre (298 seats), Baltimore, Maryland.

DARING YEARS. (6,782 feet). Star cast.
This is an excellent picture and I do not un-
derstand how F. B. O. sells It as a program.
Really it's a good special and should be ad-
vertised as such. Book this one and play It
up. Moral tone good and it Is suitable for
Sunday. Had fair attendance. Draw mostly
cotton mill class in town of 2,100. Admis-
sion 10-20, plus tax. J. B. Stanley, Every-
body's Theatre (250 seats), McColl, South
Carolina.

FLYING DUTCHMAN. (5,800 feet). Star
cast. One of the poorest F. B. O. pictures I
have ever played. If It wasn't for "Fight-
ing Blood" there would not have been an
excuse for running it the second night.
Moral tone good but it is not fit to be played
on any day. Had good attendance. Draw
all classes in town of 1,400. Admission 10-
25. J. Douglas, Strand Theatre (300 seats).
Pierce, Nebraska.

FOURTH MUSKETEER. (6,000 feet). Star,
Johnny Walker. A very good picture. Not
a special but a good program picture. A
comedy drama. Don't be afraid to boost It.
Print good. Moral tone good and it is suit-
able for Sunday. Had good attendance.
Draw all classes in town of 1,400. Admis-
sion 10-25. J. Douglas, Strand Theatre (300
seats), Pierce, Nebraska.

JUDGMENT OF THE STOBM. (6,000 feet).
Star, Lloyd Hughes. A real special; good
as "Way Down East" or "Over the Hill."
Fine star and other good actors. Good com-
ments. Grab It. You won't go wrong. Moral
tone good and It is suitable for Sunday. Had
fair attendance. Draw business class and
farmers In town of 2,200. Admission 10-26.
A. F. Jenkins, Community Theatre (491
seats), David City, Nebraska.

JUDGMENT OF THE STORM, (6,329 feet).
Star cast. An honest to goodness special.
F. B. O. has furnished us with some good
pictures and can highly recommend this one.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw church
community in city of 300,000. Admission 10-
20. P. J. Yanutola, Parkland Theatre (600
seats), Louisville, Kentucky.

Prints in All Exchanges — Now Playing

fcrtjanttkshbum

m Get If

HODKINSON
RELEASE

tOitk

BILLIE DOVE

}mtwhi Samuel V. C\mmi

June 14, 1924

MOVING PICTURE WORLD

6.35

LIGHTS OUT. (6,938 feet). Star, Ruth
Stonehouse. A fine mystery comedy drama.
Everyone pleased. Good comments. Moral
tone good and it is suitable for Sunday.
Had fair attendance. Draw business class
and farmers In town of 2,200. Admission
10-25. A. F. Jenkins, Community Theatre
(491 seats), David City, Nebraska.

LULLABY. (7,179 feet). Star, Jane Novak.
Here is something different in the sob stuff,
with wonderful performing and an excellent
supporting cast. Not much of a draw but
will bring them in for a two or three day
run on account of mouth to mouth advertis-
ing. A real picture. Moral tone excellent
and it is very good Sunday picture. Had
fair attendance. Draw low and middle class
of mining people in town of 6,000. Admis-
sion 10-20-30. D. W. Engert, New Harlan
Theatre (800 seats), Harlan, Kentucky.

MAILMAN. (7,160 feet). Star cast. Splen-
did picture. These are the kind that bring
them back to your house for the next pic-
ture. F. B. O. have the finest trailers to help
the exhibitor, than any other company, and
do not charge for them either. Moral tone
excellent and It is suitable for Sunday. Had
excellent attendance. Draw residential class
in town of 1,200. Admission 10-25. J. A
McGill, Liberty Theatre (250 seats), Port
Orchard, Washington.

MAILMAN. (7,160 feet). Star, Ralph
Lewis. A real box office stimulant. Give us
more like it. Made some real money. Print
good. Moral tone good and it is suitable for
Sunday. Had very good attendance. Draw
all classes in big city. Admission ten cents.
Stephen G. Brenner, Eagle Theatre (298
seats), Baltimore, Maryland.

MAILMAN. (7,160 feet). Star, Ralph
Lewis. A one hundred per cent, picture.
Played to a capacity house. Many favorable
comments received. Ralph Lewis does some
splendid work in this one. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw church community in city
of 300,000. Admission 10-20. P. J. Yanutola,
Parkland Theatre (500 seats), Louisville,
Kentucky.

MASK OF LOPEZ. (4,900 feet). Star,
Thompson. Here is a real money maker.
The best western I have shown for a long
time. Has plenty of thrills and filled with
excitement from start to finish. You can't
go wrong if you book this one. Used ones
and sixes. Moral tone good and it is suit-
able for Sunday. Had good attendance.
Draw farming class in town of 2,200. Ad-
mission 10-30. W. E. Norris, Pleasant Hour
Theatre (240 seats), Woodsfield, Ohio.

NORTH OF NEVADA. (5.000 feet). Star,
Fred Thompson. Boys, this is the best yet
of this type of picture. The horse, Silver
King, excellent. Scenery excellent, acting
superfine. Boys, if they like good, clean
action, "western scenery," don't pass this
up. Moral tone good but it is not suitable
for Sunday. Had good attendance. Draw
mostly cotton mill class in town of 2,100.
Admission 10-20, plus tax. J. B. Stanley,
Everybody's Theatre (250 seats), McColl,
South Carolina.

STORMSWEPT. (5,000 feet). Star cast.
Some nice sea scenes, but plot wasn't any
too good. Some knocked, others said noth-
ing. About a fifty per cent, entertainment.
Moral tone fair but it is not suitable for
Sunday. Had fair attendance. Draw rural
and small town class in town of 286. Ad-
mission 10-25. R. K. Russell, Legion Thea-
tre (136 seats), Cushing, Iowa.

STORMSWEPT. (6,000 feet). Star cast.
Just a fair program picture. A sea story.
Does not have much drawing power. Moral
tone good and it Is suitable for Sunday.
Had good attendance. Draw all classes In
town of 1.40C. Admission 10-25. J. Doug-
las, Strand Theatre (300 seats), Pierce, Ne-
braska.

WESTBOUND LIMITED. (5,100 feet). Star,
Ralph Lewis. Another F. B. O. winner, with
a trailer like one hundred dollars. Trailers
are the biggest help an exchange can give
an exhibitor, but how few help him sell the
picture once his name is on the contract.
Moral tone fine and it is suitable for Sun-
day. Had very good attendance. Draw res-
idential class in town of 1,200. Admission
10-25. J. A. McGill, Liberty Theatre (260
seats), Port Orchard, Washington.

Between Ourselves

A get-together place where
we can talk things over

E. W. Collins, Grand and Liberty
Theatres, Jonesboro, Arkansas, intro-
duced into our reports the Moral Tone of
a picture. His arguments in its favor as
part of each report were sound ones.

Ever since Moral Tone and Sunday-
Suitability became part of tip blanks,
our good friend E. H. Haubrook, of
Ballard Theatre, Seattle, Washington,
has felt a little antagonistic toward the
inclusion of these features.

Up to now he has just scribbled a bit
of his attitude — not enough to get his
angle; but now he writes at some length.
See what he says — next page.

This department strives to serve
everybody — takes no sides, has no opin-
ions; but quite a few exhibitors side with
friend Collins.— VAN.

First National

AGE OF DESIRE. (5,174 feet). Star cast.
A fair program picture, bought cheap and
worth what was paid for it. Moral tone
good and it is suitable for Sunday. Had
poor attendance. Draw tourists in town of
2,000. Admission 15-25. S. L Taylor, Kozy
Theatre (250 seats), Pass Christian, Miss-
issippi.

AGE OF DESIRE. (5,174 feet). Star,
Myrtle Steadman. Here is a picture that's a
little different from the rest, although not
suitable for all classes. Play it if your peo-
ple appreciate a little sadness. Moral tone
good and it is suitable for Sunday. Had
fair attendance. I. M. Hirshblond, Traco
Theatre, Toms River, New Jersey.

ANNA CHRISTIE. (7,631 feet). Star cast.
Although the acting in this picture is ex-
cellent, it did not please here at all. My
patrons complained th?t it was too rough
and not much of a story to it. Moral tone
okay and it is suitable for Sunday. Had
fair attendance. Draw general class in
town of 800. Admission 10-30. Frank G.
Leal, Leal Theatre (246 seats), Irvington,
California.

ANNA CHRISTIE* (7,631 feet). Star,
Blanche Sweet. This picture, though rough
as the dickens, is a whale of a picture. Only
trouble is in getting them to stay in long-
enough to see all of it. Acting is simply
wonderful. Russell and Blanche Sweet and
the old man certainly put It over. It was
a good bad picture. Had fair attendance.
Draw society class in city of 10,000. Ad-
mission 10-20. Ned Pedlgo, Pollard Theatre,
Guthrie, Oklahoma.

ASHES OF VENGEANCE. (10 reels).
Star, Norma Talmadge. As Is customary,
Norma Talmadge draws well and always

pleases. A costume picture, but surely it
should please anywhere. Moral tone good
and it is suitable for Sunday. Had good
attendance. Draw college class in town of
4,000. C. W. Cupp, Royal Theatre (350
seats), Arkadelphia, Arkansas.

ASHES OF VENGEANCE. (10 reels).
Star, Norma Talmadge. A picture that
shows money spent. A picture that makes
no serious demands on any one of the par-
ticipants as far as acting is concerned and
a picture the type of which we have had
far too many. As a result, business is very
ordinary. No kicks on the picture, but the
costume stuff is overdone for small town
houses. Summed up, it will be a very un-
satisfactory engagement, considering the
rental; I got it at less than was originally
asked; had I paid the original rental, I
shudder to think how much I would have
"gone into the red." Used everything for
advertising. Had poor attendance. Draw
health seekers and tourists. Dave Seymour,
Saranac Lake, New York.

BLACK OXEN. (7,937 feet). Star cast.
This pleased, but had many complaints about
the way that it did not suit my patrons
at all. A. Mitchell, Dixie Theatre, Russell-
ville, Kentucky.

BLACK OXEN.. (7,937 feet). A peculiar
picture, adapted from the book which has
been widely read, but not so widely enjoyed.
Got by all right and business was fairly
good, but in my estimation it is not a big
special. Draw college class in town of
4,000. C. W. Cupp, Royal Theatre (350
seats), Arkadelphia, Arkansas.

BOY OF MINEj (7 reels). Star, Ben
Alexander. An excellent picture that very
severe opposition hurt, and I am not able to
judge of the box office quality of this pic-
ture; would hazard the guess that with a
clear field and a halfway even break you'll
do business on this one. It'll cost you some-
thing, as you know, so you will have to go
after this strong to net a profit. Usual
advertising brought poor attendance. Draw
health seekers and tourists. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake,
New York.

BOY OF MINE. (7 reels). Star, Ben Alex-
ander. Was substituted for "Black Oxen."
Some contrast. Very good, but drags la
spots. Seven reels too long for this. Moral
tone okay and it is suitable for Sunday.
Had fair attendance. Draw family and stu-
dent class in tow nof 4,000. Admission 10-
25. R. J. Relf, Star Theatre (600 seats), De-
corah, Iowa.

BREAKING POINT. (6,664 feet). Star
cast. Fair reports on it. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw all classes in city of 15,000.
Admission 10-25-30. S. A. Hayman, Lyda
Theatre (360 seats), Grand Island, Nebraska.

CHILDREN OF THE DUST. (6,228 feet).
Star cast. One day enough. Unless I can
get the features for a one-day run at fair
rental for next season I will not handle
them. Only in a case of a de luxe will two
days pay here. Am now using two-day pic-
tures for one day and paying for two days.
No more of this. Moral tone good. Mrs. J.
B. Travelle, Elite Theatre, Placerville, Cali-
fornia.

CHILDREN OF THE DUST. (6,228 feet).

Prints in All Exchanges — Now Playing

HARRY CAREY

i"J\ HUNT
STROMBER.G-

PROOUCWN

. RIDER

A HOOKINSON RELEASE

636

MOVING PICTURE WORLD

June 14, 1924

Star, Pauline Garon. An average production
that gave general satisfaction. This was
used as a benefit to the Saint Hilda's Guild
Episcopal Church members. Sold tickets.
Business only fair. Wet weather; not much
hustling. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
all classes in town of 3,000. Admission 10-
28-33. A. E. Andrews, Opera House Theatre
(500 seats), Emporium, Pennsylvania.

CHILDREN OF THE DUST. (6.228 feet).
Star cast. A good Sunday picture. If all of
our Sunday pictures were of this type there
would be no kick on Sunday shows. Moral
tone excellent and it is suitable for Sunday.
Had fair attendance. Draw farming class in
town of 400. Admission 15-35. E. E. Bon-
bright, Princess Theatre, Culbertson, Mon-
tana,

CIRCUS DAYS. (6,000 feet). Star, Jackie
Coogan. Good. Jackie fans will like it all
okay. Print A-l. Moral tone okay. Had
above average attendance. Draw oil field
and small town class in town of 1.500. Ad-
mission 10-30. W. P. Jones, Queen Theatre
(300 seats), Olney, Texas.

CIRCUS DAYS. (6,000 feet). Star, Jackie
Coogan. Jackie's best. Kids went wild ovei
it and even the adults praised It. A one-
(hundred-per-cent production. Moral tone
good and it Is suitable for Sunday. Had
fair attendance. Draw mixed class in town
of 7,000. Admission 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre, Melville, Louis-
iana.

DADDY. (5,738 feet). Star, Jackie Coo-
gan. Went over fairly well. The kids es-
pecially are crazy about him. Price too
high. Freckles Barry is a better and cheap-
er buy. Moral tone okay and it is suitable
for Sunday. Had good attendance. Draw
town and country class in town of 1,200.
Admission 10-25. Cecil R. Seff, New Radio
Theatre (248 seats). Correctionville, Iowa.

DADDY. (5,738 feet). Star, Jackie Coo-
gan. Splendid entertainment. My patrons
were all pleased. Moral tone splendid.
Suitable for Sunday. Had good attendance.
Draw all classes in town of 1,500. Admis-
sion 10-25. Miss Douglas Robertson, Prin-
cess Theatre (250 seats), Flemlngsburg,
Kentucky.

DANGEROUS MAID. (7,337 feet). Star,
Constance Talmadge. A very good histori-
cal costume picture, well acted by a good
cast, including Conway Tearle. Plenty of
action, but too much sword play. Showed
two days to slim attendance. Moral tone
fair and it is suitable for Sunday. Had
poor attendance. Draw mixed class In city
of 500,000. Admission 10-22. William T.
Meeks, Silllman's Murray Theatre (740
seats), Milwaukee, Wisconsin.

DANGEROUS MAID. (7,337 feet). Star,
Constance Talmadge. One of the premier
"flops" of the year. Didn't see this, but
what I heard was enough. Verdict, "Con-
stance" tried to do something entirely be-
yond her. The attendance surely proved
my patrons' contention. The attendance?
The least said the better. Draw health
seekers and tourists. Dave Seymour, Ponti-
ac Theatre Beautiful, Saranac Lake, New
York.

FIGHTING BLADE,

Richard Barthelmess.
Richard. Couldn't be

(8,729 feet). Star,
Very fine acting by
better. But costume

Friend Haubrook's Views on "Moral Tone"

"Moral Tone! — where do the exhibitors get that bunk idea of drawing the line be-
tween Sunday or week-days? If a picture is not fit for Sunday, please do not run it on
any other day.

"I would like to have a 'Moral Tone' exhibitor as a competitor and I would be will-
ing to let him show all the 'sob* pictures and I promise you I would put that exhibitor
on the junk pile in less than six months.

"I have been in the show game for nearly twenty years and I have learned to my
sorrow that it is impossible to please the church people in any community. 1 may be
the only exhibitor in the book that is fighting the 'Moral Tone' — but I have not for-
gotten the old song that we used to sing in Sunday School:

" 'Dare to be a Daniel, dare to stand alone,

" 'Dare to have a purpose, dare to make it known.'

"But when the exhibitors start to sing that 'Moral Tone' about pictures not suit-
able for Sunday, they are starting something uncalled for. Let Will Hays look after
that part of the program; he is getting paid for just that kind of business." — E. H.
Haubrook, Ballard Theatre, Seattle, Washington.

plays fail to draw. Moral tone good and it
is suitable for Sunday. Had fair attendance.
Draw farmers and merchants in town of
1,650. Mrs. J. B. Travelle, Elite Theatre,
Placerville, California.

FLOWING GOLD. (8,005 feet). Star, Mil-
ton Sills. Well received here. Some places
too exaggerated. First National sure give
good prints and it means much. Moral tone
okay. Had real good attendance. Admission
10-30. W. F. Jones, Queen Theatre (300
seats), Olney, Texas.

HER REPUTATION. (7 reels). Star, Mae
McAvoy. One of the best little pictures I
ever ran. Pleased one hundred per cent.
Should please anywhere. Moral tone fine
and it Is suitable for Sunday. Had fair at-
tendance. Draw mixed class in town of
3,500. Admission 10-25-35. T. L Barnett,
Finn's Theatre (600 seats), Jewett City, Con-
necticut.

HER TEMPORAL HI SBAND. (6,723
feet). Star cast. A good comedy drama.
Pleased all who saw it. Moral tone okay
and it is suitable for Sunday. Had fair at-
tendance. Draw college class in town of
2,145. Admission 15-25. R. X Williams,
Lyric Theatre (250 seats), Oxford, Missis-
sippi.

HOTTENTOT. (5,953 feet). Star, Douglas
MacLean. Very entertaining. Not much
moral tone. Starts off slow but will please
in the end. Buy it right and you cannot
lose. Don't pay special price for it; only
rated here as program. Moral tone good
but it is not suitable for Sunday. Had fair
attendance. Draw mostly cotton mill class
in town of 2,100. Admission 10-20, plus tax.
J. B. Stanley, Everybody's Theatre (250
seats), McColl, South Carolina.

HOTTENTOT. (5,953 feet). Star, Douglas
MacLean. A great picture and went over
big. Will please anywhere. Moral tone good
and it is suitable for Sunday. Had good
attendance. Draw educated class in town
of 1,700. Admission 10-25. K. D. Van Nor-
man, Star Theatre (350 seats), Mansfield,
Pennsylvania.

HUNTRESS. (6,236 feet). Star, Colleen
Moore. Colleen Moore always a favorite
here. Especially well liked in the "Hunt-

Prints in All Exchanges — Now Playing

B/fEAm

vfn AL CHRJST1E FEATURE

Dorothy Devore

WALTER HIERS - TULLY MAR>HALL - JIMMIE ADAMS •
PRISC1LLA BONNER JIMMIE HARRISON

zJt HODKINSON RELEASE

Brought
Admis-
Theatre,

ress." Story is well arranged with Just
enough thrills to please any class of movie
goers. Buy this and you'll pack them In.
Moral tone okay and it Is suitable for Sun-
day. Had fine attendance. Draw farming
class in town of 2,200. Admission 10-30.
W. E. Norris, Pleasant Hour Theatre (240
seats), Woodsfleld, Ohio.

MIGHTY LAK' A ROSE. (8.036 feet). Star
cast. Some people raved over this one and
the majority was greatly pleased. A few
thought it sentimental and tiresome,
good attendance. City of 110,000.
sion 10-20. Al C. Werner, Royal
Reading, Pennsylvania.

OLIVER TAVIST. (7,000 feet). Star,
Jackie Coogan. A good audience getter and
will bring out people that do not ordinarily
attend. A good picture that follows the
original closely. Lon Chaney plays the part
of Fagin. Moral tone good and It is suit-
able for Sunday. Draw Americans and Cu-
bans. Admission 20-40. Fausto Theatre
Theatre (200 seats), Santa Fe, Isle of Pines,
West Indies.

OLIVER TWIST. (7,000 feet). Star,
Jackie Coogan. An entirely satisfactory
portrayal of this famous old story. The
best from a box office standpoint for us for
some time. Not a kid picture but enjoyed
by all. Moral tone good and It is suitable
for Sunday. Had good attendance. Draw
small town and rural class in town of 800.
Admission 10-25. G. W. Kendall, Coogon
Opera House (500 seats), Coggon, Iowa.

PENROD AND SAM. (6.275 feet). Star,
Ben Alexander. After seeing so many Our
Gang Comedies audience did not appreciate
this one. Had I played it one day at pro-
gram rental would have netted something.
This wanting an exhibitor to play two-day
picture is unreasonable. One day is enough
except in a de luxe feature. If I cannot
get one day on most pictures from First
Xational next season, why, I will not sign.
.Mrs. J. B. Travelle, Elite Theatre, Placer-
ville, California.

Fox

BIG DANg (5,934 feet). Star, Charles
"Buck'' Jones. A very good picture, but
Charles Jones does not suit in this class of
picture. Put him in westerns and he will
make money again. Print new. Moral tone
good and it is suitable for Sunday. Had
poor attendance. Draw all classes In big
city. Admission ten cents. Stephen G.
Brenner, Eagle Theatre (298 sets), Balti-
more, Maryland.

CAMEO Kilt B V. (6,931 feet). Star, John
Gilbert. A wonderful story that everyone
should enjoy. John Gilbert is a good draw
for my town. The supporting cast is rery
good. Did not do the business on account
of the weather. Moral tone good and It i»
fairly suitable for Sunday. Had poor at-
tendance. Draw low and middle class of
mining people in town of 6,000. Admission
10-20-30. D. W. Engert, New Harlan Thea-
tre (S00 seats), Harlan, Kentucky.

CAMEO KIRBY. (6,931 feet). Star, John
Gilbert. Story of "Kentucky Days" pleased
all. Gilbert does fine work in this one.
Moral tone good and it is suitable for Sun-

June 14, 1924

MOVING PICTURE WORLD

637

day. Had fair attendance. Draw elite
class. Admission 20-30-40. Lewis Isenberg,
Elmwood Theatre (1,600 seats), Buffalo, New
York.

CAMEO KIKBV. (6,931 feet). Star, John
Gilbert. Played this two days but failed to
draw well either day. No fault of picture.
Used everything for advertising. Moral
tone good and it is suitable for Sunday.
Had poor attendance. Draw all classes in
town of 4,200. Admission 10-25-30. Walter
B. Greenwood, Star Theatre (471 seats),
Union City, Pennsylvania.

CUPID'S FIREMAN. (5,000 feet). Star,
Charles Jones. A good melodrama, but
Jones does not pull them in with this sort
of picture as he did in westerns. Print new.
Had fair attendance. Draw all classes in
big city. Admission ten cents. Stephen G.
Brenner, Eagle Theatre (298 seats), Balti-
more, Maryland.

ELEVENTH HO LIU (6,819 feet). Star
cast. A fast moving, breath taking, hell
roarin' melodrama. All villains "bit the
dust." Serial fans and kids will eat this one
up and call for more. Not suitable for Sun-
day. Had above average attendance. Draw
neighborhood class in city of 80,000. Admis-
sion 10-15. M. F. Meade, Olive Theatre (450
seats), St. Joseph, Missouri.

EXILES. (5 reels). Star, John Gilbert.
A very good program picture that should
please most any audience. Gilbert does some
very good acting. Moral tone good and it
is suitable for Sunday. Had good attend-
ance. Draw church community in city of
300,000. Admission 10-20. P. J. Yanutola,
Parkland Theatre (500 seats), Louisville,
Kentucky.

GRAIL. (4,617 feet). Star, Dustin Far-
num. A good picture. Moral tone good but
it is not suitable for Sunday. Draw all
classes in town of 2,000. Admission 10-30.
H. Lloyd, Colonial Theatre (400 seats), Post,
Texas.

GUN FIGHTER. (5 reels). Star, William
Farnum. Good picture but story was ruined
by print being in horrible condition. In five
reels and I received about three. Moral tone
fair but it is not suitable for Sunday. Had
fair attendance. Draw church community
in city of 300,000. Admission 10-20. P. J.
Yanutola, Parkland Theatre (500 seats).
Louisville, Kentucky.

HELL'S HOLE. (6 reels). Star, Charles
"Buck" Jones. A picture that pleased all
who saw it. Name misleading. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw all classes in town
of 4,200. Admission 10-25-30. Walter E.
Greenwood, Star Theatre (471 seats), Union
City, Pennsylvania.

JUST OFF BROADWAY. (5,444 feet). Star,
John Gilbert. Boys, this is a good picture,
"program." It will please all your patrons.
Town class and working class both enjoyed
it fine. Fox wants too much for all his star
series; hold 'em down to program prices and
they will go good. Moral tone good but it
is not suitable for Sunday. Had good at-
tendance. Draw mostly cotton mill class in
town of 2,100. Admission 10-20. plus tax.
J. B. Stanley, Everybody's Theatre (250
seats), McColl, South Carolina.

LADIES TO BOARD. (6,112 feet). Star,
Tom Mix. Somewhat different than the
usual Mix picture but patrons well pleased.
Moral tone good and it is suitable for Sun-
day. Had excellent attendance. Draw all
classes in town of 4,200. Admission 10-25-
30. Walter E. Greenwood, Star Theatre (471
seats), Union City, Pennsylvania.

LONE STAR RANGER. (5,259 feet). Star,
Tom Mix. All Mix pictures mean money to
me. This one very good. Print good. Moral
tone okay and it is suitable for Sunday. Had
very good attendance. Draw all classes in
bity city. Admission ten cents. Stephen G.
Brenner, Eagle Theatre (298 seats), Balti-
more, Maryland.

LOVE LETTERS. (4,749 feet). Star,
Shirley Mason. A fair program picture.
Moral tone fair and it is suitable for Sun-
day. Had fair attendance. Draw all classes
in town of 2,000. Admission 10-30. H. Lloyd,
Colonial Theatre (400 seats), Post, Texas.

NORTH OF HUDSON BAY. (6 reels).
Star, Tu.n Mix. ~>M is very good picture
but far from a special. It's a good program
picture. Do not pay special price for It.

Spring Songs

"Want to tell you that Winter bowed
and ushered in Sweet Spring, with three
feet of mud from which I was forced
to resurrect Nancy Hanks (the Straight
From the Shoulder Car) six times from
an almost unbelievable depth of mire:
doubt very much if all the Good Shoul-
ders contributing to Straight From the
Shoulder could have persuaded her to
leave her resting place." — E. N. Pres-
cott, Prescott Circuit, Union, Maine.

"I could write a poem on Spring, I
am that tickled to see the sun shining.

"But I won't afflict you to that extent.
No heat prostrations to date but it's a
nice Spring, anyway.

"I opened up a couple of summer thea-
tres last week, and in spite of the cool
weather, did a nice business." — Guy C.
Sawyer, Town Hall, Chester, Vermont.

Pleased well here. About on average of
Mix pictures. These so-called specials are
a joke. Moral tone good but it is not suit-
able for Sunday. Had good attendance.
Draw mostly cotton mill class in town of
:.', 100. Admission 10-20, plus tax. J. B.
Stanley, Everybody's Theatre (250 seats),
JIcColl, South Carolina.

SOUTH SEA LOVE. (4,168 feet). Star,
Shirley Mason. Shirley's poorest picture.
.Moral tone all right but it is not suitable
for Sunday. Had fair attendance. Draw
residential class in town of 1,200. Admis-
sion 10-25. J. A. McGill, Liberty Theatre
(250 seats), Port Orchard, Washington.

TOWN THAT FORGOT GOD. (10,461
feet). Star cast. A fair program picture,
that is all. Too much sob stuff. Moral tone
good and it is suitable for Sunday. Had
poor attendance. Draw educated class in
town of 1,700. Admission 10-25. K. D. Van
Norman, Star Theatre (350 seats), Mansfield,
Pennsylvania.

TROUBLE SHOOTER. Star, Tom Mix. A
erackerjack Mix feature. Stood them up for
three-day run. Mix most popular star in
this locality. Admission fifteen cents. J.
Hill Snyder, Scenic Theatre (630 seats),
York, Pennsylvania.

VAGABOND TRAIL. (4,302 feet). Star,
Charles "Buck" Jones. Very good of its
kind. Moral tone fair but it is not suitable
for Sunday. Had good attendance. Draw
all classes in town of 2,000. Admission fif-
teen cents. J. H. Fetty, Red Wing Theatre
(300 seats), Laurel, Maryland.

WHILE JUSTICE WAITS. (4,762 feet).
Star, Dustin Farnum. Very good program
picture. Condition not so good. Moral tone
good and it is suitable for Sunday. Had fair
attendance. Draw tourists in town of 2,000.

Admission 15-25. S. L. Taylor, Kozy Theatre
(250 seats), Pass Christian, Mississippi.

Goldwyn

BACKBONE. (6,750 feet). Star oast.
Some pretty scenes and one-half reel of ac-
tion. Nothing else; never pleased anyone.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw rural
and town class in town of 800. Admission
10-20-25. Firkins nad Daw, Crystal Theatre
(200 seats), Moravia, Iowa.

BROTHERS UNDER THE SKIN. (4,983
feet). Star cast. Light comedy drama.
Pleased about fifty-fifty. Moral tone okay
and it is suitable for Sunday. Had poor at-
tendance. Draw farming class in town of
400. Admission 15-35. E. E. Bonbright,
Princess Theatre, Culbertson, Montana.

ENEMIES OF WOMEN. (10,901 feet).
Star cast. I couldn't make my people be-
lieve this was a special. A complete flop.
I enjoyed it myself but the box office kicked.
Moral tone not good and it is not suitable
for Sunday. Had poor attendance. Draw
farming class in town of 1,200. Admission
10-30. J. A. Harvey, Jr., Strand Theatre
(250 seats), Vacaville, California.

ETERNAL THREE. (6,845 feet). Star
cast. This picture did not please. Would
not recommend same. Moral tone fair but
it is not suitable for Sunday. Had poor at-
tendance. Draw educated class in town of
1,700. Admission 10-25. K. D. Van Norman,
Star Theatre (350 seats), Mansfield, Penn-
sylvania.

GREEN GODDESS. (9,100 feet). Star,
George Arliss. A wonderful picture that
pleased everyone. You can't go wrong on
this picture, as George Arliss is a finished
actor. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
educated class in town of 1,700. Admission
10-25. K. D. Van Norman, Star Theatre
(350 seats), Mansfield, Pennsylvania.

GREEN GODDESS. (9,100 feet). Star,
George Arliss. A big, classy picture, well
done, but will not get the money in small
towns. A few will pronounce it very fine
and the other eighty per cent, won't like it.
The American public does not like foreign
stories. They are fed up on them. Suit-
able for Sunday. Had fair attendance.
Draw general class in town of 3,600. Ad-
mission 10-20. William A. Clark, Sr., Castle
Theatre (400 seats), Havana, Illinois.

GREEN GODDESS. (9,100 feet). Star,
George Arliss. Picture not near as good as
his usual ones; however, paid more than
three times as much for it. They walked
out on this one so that I did not have any
one to see the end. Moral tone okay and it
is suitable for Sunday. Had poor attend-
ance. Draw college class in town of 2,146.
Admission 15-25. R. X. Williams, Lyric The-
atre (250 seats), Oxford, Mississippi.

LITTLE OLD NEW YORK. (10,000 feet).
Star, Marion Davies. Very sweet story.
Pleased majority but rental too high for a
small town. You cannot make anything on

National Release Date, June 15,
1924— Now Booking

638

MOVING PICTURE WORLD

June 14, 1924

it. Moral tone good and it is suitable for
Sunday. Had fair attendance. Draw mixed
class in town of 1,800. Admission twenty-
five cents. Fred S. Wldenor, Opera House
(492 seats), Belvidere, New Jersey.

IN THE PALACE OP THE KING. (9,000

feet). Star, Blanche Sweet. A picture that
cost a lot of money to build but the day of
the costume pictures is shot. All want en-
tertainment down to now, and this king stuff
is not popular in America. Producers please
cut it and help us save the game. Moral
tone okay and It Is suitable for Sunday.
Had poor attendance. Draw general class
in town of 3,600. Admission 10-20. William
A. Clark, Sr., Castle Theatre (400 seats),
Havana, Illinois.

LOOK YOUR BEST. (6 reels). Star, Col-
leen Moore. Nothing to it. Too long and
nothing to draw them In. Moral tone good
and it is suitable for Sunday. Had poor at-
tendance. Draw educated class in town of
1,700. Admission 10-25. K. D. Van Norman,
Star Theatre (350 seats), Mansfield, Pennsyl-
vania,

NAME THE MAN. (8 reels). Star cast.
It isn't very often they go out of my theatre
saying, "Well, that sure was a rotten pic-
ture," but they did on this one and I agree
with them. Moral tone very poor and it is
not suitable for Sunday. Had poor attend-
ance. Draw family and student class In
town of 4,000. Admission 10-25. R. J. Relf,
Star Theatre (600 seats), Decorah, Iowa.

REMEMBRANCE. (6,650 feet). Star,
Claude Gillingwater. Advertised this sub-
ject heavily and paid a fair price for it, but
somehow it did not draw my patrons. Want
the "more lively" pictures. M. Oppenheimer,
Lafayette Theatre, New Orleans, Louisiana.

RENO. (7 reels). Star cast. "Reno" Is
nothing big. It is only a fair picture. Pa-
trons thought there was too much running
from one state to another and too many
characters. The scenes in Yellowstone Park
are good but the scene of the geyser throw-
ing the villain in the air is terrible and
made the audiences laugh, although sup-
posed to be dramatic. Moral tone fair, but
it is not suitable for Sunday. Had fair at-
tendance. Draw middle and high class in
city of 12,000. Admission 10-20, 10-30. C. B.
Hartwig, Antlers Theatre (500 seats), Hel-
ena, Montana.

SIN FLOOD. (6,500 feet). Star cast. Don't
know why, but they sure panned this one.
A good cast. Flood scenes well done. Would
rate it about fifty-five per cent. Moral tone
okay and it is suitable for Sunday Had
poor attendance. Draw rural and small
town class in town of 286. R K. Russell,
Legion Theatre, Cushing, Iowa.

SIX DAYS. (8,010 feet). Star, Corinne
Griffith. Better than "Three Weeks." Drew
fair business and pleased. Have not played
"Three Weeks" and don't expect to. I saw
it. Shame on 'em. Moral tone fair but It
is not suitable for Sunday. Had fair at-
tendance. Draw farming class In town of
1,200. Admission 10-30. J. A. Harvey, Jr.,
Strand Theatre (250 seats), Vacaville, Call-
firnia.

SPOILERS. (4,028 feet). Star cast. This
picture would make money for the exhib-
tor, had the maker of this had
brains enough and used common sense in

Bad Prints

Still comes the mention of Bad Prints
in various reports.

Less than we used to have — but too
darned many yet.

"Suggest for all us small town ex-
hibitors, when we get bad prints, to go
after them (exchanges) for we are sure
entitled to good service and you know
as an exhibitor, bad prints will 'do for
you.' So let us have good service from
exchanges." — E. C. Bays, Globe Theatre,
Buena Vista, Virginia.

making up the photos, window cards and
other paper to have mentioned some place
that it was a new picture. They could have
mentioned the cast and it would have en-
lightened the public that they would have
known it was not the same old "Spoilers"
we have been showing for the past six years,
year after year. But they did not do this.
They figure the small town exhibitor is the
fellow minus a think box. But after we
small town folks see so many blunders and
just plain boneheads pulled by the wise
guys, so called, we are just led to believe
that some fellow capable of thinking thinks
is sure badly needed by several of the large,
brilliant, never-forget-anything film produc-
ing companies of the East and West. "The
Spoilers" lost me money because I could not
run after every fellow and take him to one
side and explain that it was not the same
old "Spoilers," but a new one. Rotten blun-
der this. In other words, it is a d shame

this part of it had not been thought of by
some of the brilliant bunch. They have a
lot to learn yet. You tell "em. Ned Pedigo,
Pollard Theatre, Guthrie, Oklahoma.

THROUGH THE DARK. (7,999 feet).
Star, Colleen Moore. A very good crook play
that pleased audiences. Had vaudeville at-
traction and drew good crowds for two days.
Moral tone good. Had good attendance.
Draw middle and high class in city of 12,000.
Admission 10-20, 10-30. C. B. Hartwig,
Antlers Theatre (500 seats), Helena, Mon-
tana.

THROUGH THE DARK. (7,999 feet).
Star, Colleen Moore. Good story; everybody
liked this one. A picture full of action and
thrills, that will grip any audience. Had
big business. Draw all classes in city of
10,000. Admission 25-35. E. Davidson, Welch
Theatre, Welch, West Virginia.

Hodkinson

BULL DOG DRUMMOND. (5,000 feet). Star,
Carlyle Blackwell. Just another picture. Can
get by with it if audience isn't too crit-
ical. Had fair attendance. City of 110,000. Ad-
mission 10-20. Al. C. Werner, Royal Thea-
tre, Reading, Pennsylvania.

CRITICAL AGE. (4,500 feet). Star cast.
Very good picture of the "Penrod and Sam"
type. Moral tone okay and it is suitable for
Sunday. Had fair attendance. Draw railroad

class in town of 3,500. Admission 10-25, 18-
30. Wilcot and Witt, Strand Theatre (45J
seats), Irvine, Kentucky.

DRIVIN' FOOL. (5.800 feet). Star. Wally
Van. A one hundred per cent, picture. A big
drawing card. Full house for two days.
William C. Weinhart, Amuse-U Theatre.
Wayland. New York.

GRIT. (5,800 feet). Star cast. Not a big
one, but has what a great many big ones
lack, entertainment. Glenn Hunter and Clara
Bow both good. G. B. Morris. Wigwam
Theatre, San Antonio, Texas.

HOOSIER SCHOOLMASTER. (5,556 feet).
Star cast. Not a western but will go over
where westerns are liked. I played this as
school benefit to very good business, teach-
ers and patrons commented it. A J. Tuk-
achie. Tauber Theatre, Camden, Arkansas.

HOOSIER SCHOOLMASTER. (5,556 feet).
Star, Henry Hull. This is a real good pic-
ture but did not draw. Some good photog-
raphy and also some poor. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw high class in city of 30,000.
Admission 10-25. J. L Bangert, Orpheum
Theatre (1,070 feet). Okmulgee. Oklahoma.

RAPIDS. (4,900 feet). Star cast. A good
program picture that pleased a less than
average Saturday crowd. Stormy weather
kept many away. Several commented favor-
ably. Think attendance would have been bet-
ter, had the paper on this been more at-
tractive. Used a slide and boards. Suit-
able for Sunday. Guy C. Sawyer, Town Hall
Theatre, Chester, Vermont.

SAGEBRUSHER. Star cast. Good program
picture. Print very poor. R. W. Cagle, Co-
lumbia Theatre, Cotton Valley, Louisiana.

Metro

DESIRE, (6.500 feet). Star cast. Quite a
pleasing picture in every way. People liked
it and said so. You will not regret giving
it a run. Moral tone very good and It Is
suitable for Sunday. Had good attendance.
Draw society class In city of 10,000. Admis-
sion 10-20. Ned Pedigo, Pollard Uheatre,
Guthrie, Oklahoma.

FASHION ROW. (7,300 feet). Star, Mae
Murray. Same old promenade stuff. My peo-
ple are tired of it. Mae Murray was once
a good draw but no more. Not worth raise
of admission or special exploitation. Moral
tone fair but it is not suitable for Sunday.
Had fair attendance. Draw farming class In
town of 1,200. Admission 10-30. J. A. Harvey,
Jr., Strand Theatre (250 seats), Vacaville,
California.

FOOL'S AWAKENING. (5,763 feet). Star
cast. This picture while very entertaining
only drew fair business. Title did not mean
anything. The title has as much to do with
the drawing power as the cast. People ask
for it. Moral tone good and it is suitable
for Sunday. Had only ordinary attendance.
Draw all classes in town of 3,000. Admission
10-28-33. A. E. Andrews, Opera House (500
seats). Emporium, Pennsylvania.

HALF A DOLLAR BILL. (5,700 feet). Star,
Anna Q. Nilsson. Very good story and fair
cast. Went over to our usual Saturday
crowd. Moral tone good and It Is suitable
for Sunday. Had average attendance. Draw
all classes in town of 2.000. Admission fif-
teen cents. J. H. Fetty, Red Wing Theatre
(300 seats). Laurel, Maryland.

HALF A DOLLAR BILL. (5,760 feet). Star
cast. A very pleasing action story. A good
program. Work of the two dogs very good.
Moral tone good and it Is suitable for Sun-
day. Had good attendance. Draw farming
class In town of 1,200. Admission 10-30. J.
A Harvey, Jr., Strand Theatre (250 seats),
Vacaville, California.

HEART BANDIT. (4,906 feet). Star, Viola
Dana. Very good program picture. Moral
tone okay and It is suitable for Sunday.
Had average attendance. Draw all classes
in town of 2,000. Admission fifteen cents.
J. H. Fetty, Red Wing Theatre (300 seats).
Laurel, Maryland.

HEART BANDIT. (4,906 feet). Star, Viola
Dana. Played to capacity and while not as
good as her usual pictures still I had no
complaints. Moral tone good and It Is suit-
able for Sunday. Had excellent attendance.
Draw all classes in town of 4,200. Admission

Released June 22, 1924— Now Booking

]ms Wilson ;

'{Another Scandal'

Cosmo HamiltonV

latest and greatest novel* —

Sn C^H. Gri&itli Production

produced by

Tilford Cinema CdrpriT^
HODKINSON iuua,e

June 14, 1924

MOVING PICTURE WORLD

639

Harry Carey in "Tiger Thompson," Hunt Stromberg's Hodkinson Picture.

10-25-30. Walter E. Greenwood, Star Thea-
tre (471 seats), Union City, Pennsylvania.

HELD TO ANSWER. (5,601 feet). Star,
House Peters. This picture went over big.
While not bought as a special it was a spe-
cial and would have stood big exploitation
and advanced prices. It was a surprise pack-
age indeed. Don't pass this one up. A preach-
er in this one and he is not made a monkey
of as is usually the case. Draw society class
in city of 10,000. Admission 10-2*. Ned
Pedigo, Pollard Theatre, Guthrie, Okla-
homa.

IN THE SEARCH OF A THRILL, (5,500
feet). Star, Viola Dana. Viola Dana a sure
bet with us. This one is very pleasing pic-
ture that drew some comment. Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw farming class in town of
1,200. Admission 10-30. J. A. Harvey, Jr.,
Strand Theatre (250 seats), Vacaville, Cali-
fornia.

JAZZMANIA. (8 reels). Star, Mae Murray.
A fair picture but Murray is gone in this
town. Moral tone good and It is suitable
for Sunday. Had poor attendance. Draw all
classes in town of 2,000. Admission 10-30.
H. Lloyd, Colonial Theatre (400 seats), Post,
Texas.

LONG LIVE THE KING. (9,364 feet). Star,
Jackie Coogan. Best of the Coogan pictures.
It is big. Almost wonderful. Play it. You
will not regret it. Moral tone fine and it
is suitable for Sunday. Had big attendance.
Town of 7,000. Admission 10-20. Ned Pedigo,
Pollard Theatre (800 seats), Guthrie, Okla-
homa.

MAN LIFE PASSED BY. (6,208 feet). Star,
Percy Marmont. Good little program picture
that appealed to some. Moral tone okay and
it is suitable for Sunday. Had fair attend-
nce. Draw best class. Al. Hamilton, Rialto
Theatre, South Norwalk, Connecticut.

OPE SHORE PIRATE. (6 reels). Star, Viola
Dana. Good clean entertainment. Lots of
action and a dandy little star. Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw farm class in town of
400. Admission 10-25. O. D. Freer, Lyric
Theatre (175 seats), Binford, North Dakota.

OUR HOSPITALITY. (6,220 feet). Star,
Buster Keaton. It is the best comedy drama
of 1923. It has everything a good picture
should have. Book it, and boost it. Moral
tone okay and it is suitable for Sunday. Had
extra good attendance. Draw mixed class
in town of 8,000. Admission 10-30. Ned
Pedigo, Pollard Theatre (800 seats), Guthrie,
Oklahoma.

PLEASURE MAD. (7,547 feet). Star cast.
Taken from Blanche Upright's novel, "The
Valley of Content" makes a very entertain-
ing picture but did not register strong at
the box office. Usual advertising brought
only fair attendance. Moral tone good and
it is suitable for Sunday. Had fair attend-
ance. Draw all classes in town of 3,000. Ad-
mission 10-28-33. A. B. Andrews, Opera
House (500 seats), Emporium, Pennsylvania,

OUR HOSPITALITY. (6,220 feet). Star,
Buster Keaton. This is the best thing Bus-
ter has done and much better than Three
Ages which we used sometime ago. Lots of
laughs. Used in connection with the "Way
of a Man" serial episode No. 3. Moral tone
fair and it is suitable for Sunday. Had good
attendance. Draw all classes in town of 3,-

000. Admission 10-28-33. A. E. Andrews, Opera
House (500 seats). Emporium, Pennsylvania.

SCARAMOUCHE. (9,600 feet). Star, Ramon
Navarro. One of the biggest and best of the
entire season. Pleased one hundred percent,
but failed to draw as big as expected. Ad-
vertising, billboards, newspaper, mailing list,
hand bills. You can't go wrong on this one
if you can buy it right. Draw all classes In
town of 10,000. E. Davidson, Welch Thea-
tre, Welch, West Virginia.

SCARAMOUCHE. (9,600 feet). Star cast.
The best costume picture of the season. Did
not draw as expected but pleased nearly one
hundred percent. A business building pic-
ture. Moral tone okay and it is a suitable
for Sunday. Had good attendance. Draw
farming class in town of 1,200. Admission 10-
30. J. A. Harvey, Jr., Strand Theatre (250
seats), Vacaville, California.

SCARAMOUCHE. (9,600 feet). Star, Ramon
Navarro. Very good. Excellent. Metro's
policy not fair. Again repeat either flat
rental or straight percentage. No more guar-
antee for me. Moral tone good and it is
suitable for Sunday. Had fair attendance
for me. Metro got it all. Draw farmers and
merchants in town of 1.650. Mrs. J. B.
Travelle, Elite Theatre, Placerville, Cali-
fornia.

SHOOTING OF DAN McGREW. Star, Bar-
bara LaMarr. One of the best pictures I have
played this year. Pleased everybody in a
mixed audience. Bought right and played at
advanced prices it is a business builder and
you can't say too much for it. Moral tone
good and it is suitable for Sunday. Had
great attendance. Draw college class in
town of 2,145. Admission 15-25. R. X. Wil-
liams, Lyric Theatre (250 seats), Oxford,
Mississippi.

STRANGERS OF THE NIGHT. (8,000 feet).
Star cast. Here is a picture that pleased
practically everybody. Well produced, well
acted and finely directed. We used it as a
substitute for a picture we pulled, so did
not have time to advertise it properly. Can
be bought right. Lots of praise from patrons.
Moral tone good and it is suitable for Sun-
day. Attendance, above average. Draw neigh-

borhood class in city of 80,000. Admission
10-15. M. F. Meade, Olive Theatre (460
seats), St. Joseph, Missouri.

WHITE SISTER. (10,400 feet). Star, Lilian
Gish. A wonderful picture. Should pack them
in in Catholic districts. Draggy in spots but
pleased all. Charged twenty-five and fifty-
cents on this picture. Moral tone good and
it is suitable for Sunday. Had fair attend-
ance. Draw all classes in town of 4,200.
Admission 10-25-30. Walter E. Greenwood,
Star Theatre (471 seats), Union City, Penn-
sylvania.

WHITE SISTER. (10,400 feet). Star, Lilian
Gish. Metro policy too one sided. No more
percentage basis plus guarantee hereafter.
Either flat rental, or percentage without
guarantee. Moral tone good and it is suit-
able for Sunday. Had fair attendance for
me, Metro got it all. Draw farmers and
merchants in town of 1,650. Mrs. J. B.
Travelle-, Elite Theatre, Placerville, Cali-
fornia.

WHITE SISTER.. (10,400 feet). Star,
Lilian Gish. I consider this the season's
best. Easy to exploit on account of the re-
ligious appeal. Went over big and drew all
classes from the lowest to the best type of
patrons, some were never here before. Every-
one liked it in spite of its sad ending. Play
it for your own sake. Moral tone one hun-
dred per cent. Suitable for Sunday. Had
capacity attendance. J. A. Harvey, Jr.,
Strand Theatre (250 seats), Vacaville, Cali-
fornia.

Paramount

BACK HOME AND BROKE. (7,814 feet).
Star, Thomas Meighan. Just try and beat it.
Pleased ninety-five per cent, easily. Support-
ing cast good. Plot different. Photography
and sets exceptional and realistic. Moral tone
okay and it is suitable for Sunday. Had fair
attendance. Town of 286. Admission 10-25.
R. K. Russell, Legion Theatre, Cushing,
Iowa.

BIG BROTHER. (7,080 feet). Star, Tom
Moore. This one should please all. Well
acted and staged. Mickey Bennett does some
fine work. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
elite class. Admission 20-30-40. Lewis Isen-
borg, Elmwood Theatre (1,600 seats), Buf-
falo, New York.

BIG BROTHER. (7,080 feet). Star cast. The
first one after the "39" and a very good pic-
ture. Tom Moore at his best and Mickey
Bennett a new kid that's okay. Moral tone
good and it is suitable for Sunday. Had fair
attendance. Draw family and student class
in town of 4,000. Admission 10-25. R. J.
Relf, Star Theatre, (600 seats), Decorah,
Iowa.

BLOOD AND SAND. (7,235 feet). Star,
Rodolph Valentino. A special in eight reels.
A good picture that will please most people.
The main stars do good work also the name
of the picture is a good drawing card. Moral
tone fair but it is not suitable for Sunday.
Had good attendance. Draw town and coun-
try class in town of 700. Admission 10-20. W.
F. Denney, Electric Theatre (250 seats),
Lowry City, Missouri.

Released July 13, 1924— Now Booking

HARRY CAREY-
1 Ihompson

Jl HUNT STROM BEftQ PRODUCTION
HODKINSON RELEASE jStiggS,

640

MOVING PICTURE WORLD

June 14, 1924

BREED OF MEN. Star, William S. Hart. A
good picture that filled the house to S.
R. O. Pleased immensely as it is the type
of picture my patrons like. Moral tone
good. Had excellent attendance. Draw all
classes In town of 900. Admission 10-20. C.
B. Robinson, Town Hall Theatre (250 seats),
Carmel, Maine.

CALL OP THE CANYON. (6,993 feet). Star
cast. Good picture with wonderful scenery.
Action all the way. Modern story. Pleased
them all. The acting of Miss Daw In this
deserves especial mention as It was great.
Moral tone good and It is suitable for Sun-
day. Had good attendance. Draw the best
class in the world, veterans of the World
War. Admission 10-30. Adolph Schutz. Fort
Bayard Theatre (300 seats), Fort Bayard,
New Mexico.

CHEAT. (6,323 feet). Star, Pola Negri. Good
feature. Pleased the patrons. Moral tone
good and it is suitable for Sunday. Draw
farmers and merchants in town of 1,650.
Mrs. J. B. Travelle, Elite Theatre. Placer-
ville, California.

CHEAT. (6,323 feet). Star, Pola Negri.
The best and only good picture I have had
of Pola Negri. This picture will help her a
lot. Receipts about one-third the rental.
Moral tone okay and It is suitable for Sun-
day. Had poor attendance. Draw college
class in town of 2,145. Admission 15-25.
R. X. Williams. Jr., Lyric Theatre (250
seats). Oxford, Mississippi.

CHILDREN OF JAZZ. (6,080 feet). Star.
Eileen Percy. An interesting picture with
a story that's rather unusual, but did not
draw us any business. Moral tone good and
it Is suitable for Sunday. Had poor attend-
ance. Draw miners and farmers in town
of 600. Admission 10-28, 10-33. John Rus-
sell, Russell Theatre (250 seats), Matherville,
Illinois.

CONFIDENCE MAN. (6,500 feet). Star,
Thomas Meighan. Maybe not as good as
some of the Meighan pictures but it seemed
to satisfy the many who came to see this
star. Story Is smooth; a little slow in the
last two reels. Has a finish that appeals to
the crowd. Draw general class In city of
15,000. Admission 30-40. Ben L. Morris,
Temple and Olympic theatres, Bellalre. Ohio.

COWBOY AND THE LADY. (4,918 feet).
Star cast. A very good program picture, but
no great drawing power for me. Moral tone
fair and It is suitable for Sunday. Had fair
attendance. Draw town and country class
In town of 700. Admission 10-20. W. F. Den-
ney, Electric Theatre (250 seats), Lowry
City, Missouri.

DRUMS OF FATE. (5 reels). Star, Mary
Miles Minter. There were so many knocks on
this in the reports, that I was agreeably sur-
prised. It is a good picture and my patrons
liked it and told me so. Moral tone good and
it is suitable for Sunday. Had good attend-
ance. Miss Douglas Robertson, Princess
Theatre (250 seats), Flemingsburg, Ken-
tucky.

FIGHTING COWARD. (6,501 feet). Star
cast. "Very fine picture. Booth Tarklngton's
stories are well liked by our audiences.
Moral tone good. Had average attendance.
Draw all classes In town of 2.000. Admis-
sion fifteen cents. J. H. Fetty, Red Wing
Theatre (300 seats). Laurel, Maryland.

"The Fool," a Fox Picture.

FLAMING BARRIERS. (5,821 feet). Star,
Antonio Moreno. Pleasing story of a small
town. Will please where your patrons are
not too critical. Moral tone fair and it is
suitable for Sunday. Had good attendance.
Draw elite class. Admission 20-30-40. Lewis
Isenberg, Elmwood Theatre (1,600 seats),
Buffalo, New York.

FORBIDDEN FRUIT. (7,804 feet). Star,
Agnes Ayres. There's nothing wrong with
this Paramount revival. It's all to the good.
The small town exhibitor who books this
will make money on it. Moral tone good and
it is suitable for Sunday. Had good attend-
ance. Draw rural and small town class in
town of 1,474. Admission 10-22-25. T. W. Can-
non, Majestic Theatre (249 seats). Green-
field, Tennessee.

FRONTIER OF THE STARS. (5 reels).
Star, Thomas Meighan. Very good. Good
moral and clean picture. Made us money.
Moral tone good and it is suitable for Sunday.
Had average attendance. Draw all classes
in town of 400. Admission 15-25. F. M.
Croop, Crescent Theatre (200 seats), Leon-
ardsville, New York.

GENTLEMAN OF LEISURE. (5,695 feet).
Star, Jack Holt. A good comedy drama which
failed to draw here. Our gross receipts
barely paid the film rental. No fault of pic-
ture. Moral tone good and It is suitable for
Sunday. Had poor attendance. Draw town
and rural class In town of 1,028. Admission
10-22, 13-27. W. C. Geer, Princess Theatre
(175 seats), Vermont, Illinois.

GENTLEMAN OF LEISURE. (5,695 feet).
Star, Jack Holt. A fair program picture.
Nothing extra and will get no talk. Had
poor attendance. Draw general class in town
of 2,208. Admission 10-35. J. W. Griffin,
Scotland Theatre (500 seats), Laurlnburg,
North Carolina.

GENTLEMAN OF LEISURE. (5,695 feet).
Star, Jack Holt. A fair program picture;
did not hear any kicks on it; pleased the

majority that came out to see it. Moral tone
good and it is suitable for Sunday. Had fair
attendance. Draw miners and farmers in
town of 600. Admission 10-28. John Rus-
sell, Russell Theatre (250 seats), Matherville,
Illinois.

GHOST BREAKER. (5,130 feet). Star,
Wallace Reid. This is a good program pic-
ture. Reid is a good star here. Moral tone
fair but it is not suitable for Sunday. Had
fair attendance. Draw all classes In town
of 700. Admission 10-20. William J. Den-
ney, Electric Theatre (250 seats), Lowry City,
Missouri.

GREAT IMPERSONATION. (6,658 feet).
Star. James Kirkwood. A substitute for us.
but it went over all right. Had the local
graduating class and school faculty as our
guests. They said they enjoyed it. Moral
tone okay and it is suitable for Sunday. Had
poor attendance. Town of 286. Admission 10-
25. R. K. Russell, Legion Theatre, dish-
ing. Iowa.

GREEN TEMPTATION. (5 reels). Star,
Betty Compson. A very good little picture
for the money. Moral tone good but It is
not suitable for Sunday. Had fair attend-
ance. E. D. Muchow, Hub Theatre, Gaylord,
Minnesota.

GRUMPY. (5,621 feet). Star, Theodore
Roberts. A real picture. Real acting and a
real drawing card. Moral tone good and It
is suitable for Sunday. Had good attend-
ance. Draw all classes in town of 2,000. Ad-
mission 10-30. H. Lloyd, Colonial Theatre
(400 seats), Post, Texas.

HUB HUSIIAMVS TRADEMARK. (5,101
feet). Star, Gloria Swanson. Fair enter-
tainment. Not as good as her later ones.
Moral tone okay and it is suitable for Sun-
day. Had poor attendance. Draw small
town class in town of 1,269. Admission 10-
25, 25-35. S. G. Harsh. Princess Theatre (249
seats), Mapleton. Iowa.

HIS CHILDREN'S CHILDREN. (8,300 feet).
Star, Bebe Daniels. This picture is suitable
for adults only, provided they like morbid
stuff, and plenty of it. Suitable for Sunday.
Had fair attendance. Draw elite class. Ad-
mission 20-30-40. Lewis Isenberg, Elmwood
Theatre (1,600 seats), Buffalo, New York.

HUMMING BIRD. (7,577 feet). Star,
Gloria Swanson. This one was very good
for Swanson. Never was very strong here.
People could never see her as an actress and
never anyone in the cast with her that could
act. They know it would not do to show
Gloria up just yet. My notion Is that It
takes more than good clothes and big sets
to make a picture. People demand talent or
something that is almost talent. Moral tone
fair and it maybe suitable for Sunday. Had
fair attendance. Draw society class In city
of 10,000. Admission 10-20. Ned Pedigo. Pol-
lard Theatre, Guthrie, Oklahoma.

JAVA HEAD. (7.865 feet). Star, Leatrlce
Joy. A good story but my patrons do not
like this type. Moral tone good and It is
suitable for Sunday. Had large attendance.
Draw all classes In town of 1,500. Admission
10-25. Miss Douglas Robertson, Princess
Theatre (250 seats), Flemingsburg, Ken-
tucky.

LIGHT THAT FAILED. (7,013 feet). Star,
Percy Marmont. Everyone here was unani-
mous in their approval of this one. Many
said It was one of the best pictures I ever
showed. Wonderful acting on the part of
Marmont who is a coming headliner. Moral
tone fine and it is suitable for Sunday. Had
lair attendance. Draw mixed class In town
of 3,500. Admission 10-25-35. T. L Burnett.
Finn's Theatre (600 seats), Jewett City,
Connecticut.

MY AMERICAN WIFE. (6,061 feet). Star,
Gloria Swanson. Fine society picture. Good
story, good cast. Moral tone good. Suitable
for Sunday. Had poor attendance. Draw all
classes In town of 1,500. Admission 10-2S.
Miss Douglas Robertson, Princess Theatre
{250 seats), Flemingsburg, Kentucky.

MY AMERICAN WIFE. (6,061 feet). Star,
Gloria Swanson. One of the few society pic-
tures that go over In a small town. Gloria
Swanson always draws well for me. A very
good picture. Don't be afraid of this one.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in town of 1,400. Admission 10-25. J.
Douglas, Strand Theatre (300 seats). Pierce,
Nebraska. ^

HUNT STROM BER&
► CHARLES

Coming Soon

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-SK3£wx< HODKINSON RELEASE

June 14, 1924

MOVING PICTURE WORLD

641

NE'ER DO WELL. (7,414 feet). Star,
Thomas Meighan. Fine picture and pleased
all, as Meighan pictures generally do. Moral
tone good and it is suitable for Sunday. Had
large attendance. Draw all classes in town
of 1,500. Admission 10-25. Miss Douglas Rob-
ertson, Princess Theatre (250 seats), Flem-
ingsburg, Kentucky.

ORDEAL. (4,592 feet). Star, Agnes Ayres.
Bad print. Paramount does not sell new pic-
ture only a car load at a time. We are off
of them for good. Had fair attendance. Draw
oil field and small town class in town of 1,-
500. Admission 10-30. W. F. Jones, Queen
Theatre (300 seats), Olney, Texas.

PURPLE HIGHWAY. (6,574 feet). Star,
Madge Kennedy. A good picture. Good
cast. Pleased patrons extra good. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw laboring class in
town of 2,145. Admission 10-25. H. D.
Wharton, Pastime Theatre (400 seats), War-
ren, Arkansas.

PURPLE HIGHWAY. (6,574 feet). Star,
Madge Kennedy. Good. Not big but very
pleasing. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
mixed class in town of 2,714. L. S. Goolsby,
Rex Theatre (480 seats), Brlnkley, Arkansas.

RACING HEARTS./ (5,600 feet). Star,
Agnos Ayres. A good racing picture that
pleased my patrons, better than "The Driv-
in' Fool." Action, comedy and thrills. Moral
tone okay and it is suitable fof Sunday. Had
good attendance. Draw town and country
class in town of 2,500. Admission 10-25. A. F.
Affelt, Liberty Theatre (440 seats), St. Louis,
Michigan.

RACING HEARTS. (5,600 feet). Star cast.
This is the class of picture my audience likes.
Draw all classes in town of 1,500. Admission
10-25. H. Lloyd, Colonial Theatre (400
seats), Post, Texas.

RUGGLES OF RED GAP. (7,500 feet). Star
cast. For some reason the story was not
what the audience expected. Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw all classes in town of 1,-
500. Admission 10-20. W. M. Ward, Orpheum
Theatre (400 seats), Santa Rita, New Mexico.

RUGGLES OF RED GAP. (7,500 feet). Star
cast. Very, very good story. Many humorous
situations. Something different. Moral tone
good and it is suitable for Sunday. Draw
farmers and merchants In town of 1,650. Mrs.
J. B. Travelle, Elite Theatre, Placerville, Cal-
ifornia.

RUGGLES OF RED GAP. (7,500 feet). Star,
Ernest Torrence. Played two nights. A
great comedy type feature with Torrence
and Horton receiving the applause. It is a
good laugh producer. Received the usual
good Paramount print. Moral tone good.
Attendance good first night, poor second.
Draw better class in town of 4,600. Admis-
sion 10-15. C. A. Anglemire, "Y" Theatre
(403 seats), Nazareth, Pennsylvania.

SHADOWS OF PARIS. (6,549 feet). Star,
Pola Negri. Commented as her best. Does
some real acting In her dual role. Good
picture. Moral tone okay but it is not suit-
able for Sunday. Draw general class in
town of 3,300. Admission 25-30. Kriegh-
baum Brothers, Char-Bell Theatre (800
seats), Rochester, Indiana.

SHADOWS OF PARIS. (6,549 feet). Star,
Pola Negri. Very similar to Gloria Swan-
son's "Humming Bird," but my patrons did
not like it as well. Was disappointed In It,
as had been led to believe it was better, but
even at that it is an excellent production,
well acted and produced. Moral tone aver-
age. Had fair attendnace. Draw all classes
in town of 3,000. Henry Tucker, Tucker
Theatre (950 seats), Liberal, Kansas.

SILENT PARTNER. (5,865 feet). Star,
Leatrice Joy. Fair program picture. Moral
tone okay and it is suitable for Sunday. Had
poor attendance. Draw miners and farmers
in town of 600. Admission 10-28, 10-33. John
Russell, Russell Theatre (250 seats), Mather-
ville, Illinois.

SPANISH DANCER. (8,431 feet). Star,
Pola Negri. Good picture, good acting, good
directing. Miss Negri is to be praised very
highly for her acting in this production.
Pleased ninety per cent. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw best class in the world, vet-

UNREAL NEWS REEL NO. 3
A William Fox Sunshine Comedy.

erans of the World War, in town of 600.
Admission 10-30. Adolph Schutz, Fort Bay-
ard Theatre (300 seats), Fort Bayard, New
Mexico.

STEPHEN STEPS OUT. (6,753 feet). Star,
Douglas Fairbanks, Jr. Ordinary program
picture that will get by. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw best class in the world, vet-
erans of. the World War. Admission 10-30.
Adolph Schutz, Fort Bayard Theatre (300
seats), Fort Bayard, New Mexico.

STEPHEN STEPS OUT. (5,152 feet). Star,
Douglas Fairbanks, Jr. Only fair picture,
but can't expect too much of a kid's first
time up. The reels containing story of col-
lege days, will revive many of your college
memories. Not a feature. Moral tone okay
and it is suitable for Sunday. Had fair at-
tendance. Draw general class in town of
3,300. Admission, matinee 25, evening 30.
Krieghbaum Brothers, Char-Bell Theatr
(800 seats), Rochester, Indiana.

STRANGER. (6,660 feet). Star, Betty
Compson. A radical departure from the plot
of conventional dramas. The strangest
strongest and most dramatic story of love,
sacrifice and regeneration ever told. How
many pictures can boast of such a cast, de-
picting the destinies of a beautiful girl, a
society wastrel, and a great statesman. Here
is a real entertaining feature picture, which
will please all seeing it, and add to the
box office receipts. William Noble, Criterion
Theatre, Oklahoma City, Oklahoma.

TO HAVE AND TO HOLD. (7,518 feet).
Star, Betty Compson. A good picture that
will please most movie fans as there is ac-
tion and thrills all through the picture.

Moral tone fair but it is not suitable for
Sunday. Had good attendance. Draw town
and country class in town of 700. Admission
10-20. W. F. Denney, Electric Theatre (250
seats), Lowry City, Missouri.

TRIUMPH. (8,292 feet). Star, Leatrice
Joy. Pleased one hundred per cent. Good
attendance. Fine cast and Miss Joy does
wonderful acting. William Noble, Criterion
Theatre, Oklahoma City, Oklahoma.

WHAT EVERY WOMAN KNOWSj (5

reels). Star cast. Only fair program picture.
Drew very good attendance. Most too cos-
tumy for small towns. Moral tone fair and
it is suitable for Sunday. Had fair attend-
ance. Draw rural »mall town class In town
of 1,474. Admission 10-22-25. T. W. Cannon,
Majestic Theatre (249 seats), Greenfield,
Tennessee.

WHEN KNIGHTHOOD WAS IN FLOWER.

(11,618 feet). Star, Marion Davies. This sure
was a good one. Had good attendance on
it. Kept up for two days with strong oppo-
sition on account of road show. General
patronage. Book it if you can get it reason-
able. Prints fine. Paramount Is sure giv-
ing good prints this year but the rental is
rather high. Suitable for Sunday. Draw all
classes in town of 3,500. Admission 10-25. E.
C. Bays, Globe Theatre (250 seats, Buena
Vista, Virginia.

WILD BILL HICKOK. (6,893 feet). Star,
Bill Hart. It's a shame that Bill chose such
a picture for his comeback. It's altogether
too impossible especially where he alone
shoots about fifty bandits. My audience
kidded this picture terribly. Moral tone
okay but it is not suitable for Sunday. Had
large attendance. Draw mixed class in town
of 3,500. Admission 10-25-35. T. L. Barnett,
Finn's Theatre (600 seats), Jewett City,
Connecticut.

WOMAN PROOF. (7,687 feet). Star,
Thomas Meighan. This Is his regular line
of good clean pictures. Not any better than
his others, however, sold to me at an ad-
vance of fifty per cent. Pleased all but did
not draw at program price. Moral tone good
and it is suitable for Sunday. Had average
attendance. Draw college class in town of
2,145. Admission 15-25. R. X. Williams, Lyric
Theatre (250 seats), Oxford, Mississippi.

WOMAN PROOF. (7,687 feet). Star,
Thomas Meighan. Very good picture that
seems to please one hundred per cent. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw best class in the
world, veterans of the World War. Admis-
sion 10-30. Adolph Schutz, Fort Bayard
Theatre, Fort Bayard, New Mexico.

WOMAN PROOF. (7,687 feet). Star,
Thomas Meighan. Played two nights. Thomas
certainly pleased our crowd to the last one.
I personally consider this a good picture.
He drew very well in this one for us. Moral
tone good. Attendance excellent first night,
good second. Draw better class in town of
4,500. Admission 10-15. C. A. Anglemire,
"Y" Theatre (403 seats), Nazareth, Penn-
sylvania.

WOMAN PROOF. (7,687 feet). Star,
Thomas Meighan. A good program picture,
nothing more. Moral tone good and it Is
suitable for Sunday. Had fair attendance.
Draw laboring class in town of 2,146. Ad-
mission 10-25. H. D. Wharton, Pastime The-
atre, Warren, Arkansas.

oAnnouncing

7/>eWISE VIRGIN

STARRING

Patsq Ruth Miller aMatf Moore

AN ELMER. HARR.IS-

SPECIAL PRODUCTION
-f-on

HODKINSON RELEASE

642

MOVING PICTURE W0RL3

June 14. 1924

1UI CAN'T FOOL YOUR WIF& (5,703
feet). Star cast. Very good small town pic-
ture, but will not stand extra boosting. Good
for one day run. Not suitable for Sunday.
Had fair attendnace. Draw all classes in
town of 2,000. Admission 10-25. Grand The-
atre (300 seats), Enfield, North Carolina.

YOU CAN'T FOOL TOUR WIFE. (5,703
feet). Star cast. This seemed to please a fair
sized crowd very much. I had no complaints,
and a few bouquets. The cast, including Lewis
Stone, Leatrice Joy, Pauline Garon, and
Claude Gillingwater is good. Story is prob
able, but to me seemed patterned after
"Dangerous Age" released by First National
some time ago. This was sold as a program
picture, and as such gave satisfaction. Used
slide, boards, windowcards, and mailing list.
Had a fair crowd on a stormy night. Suit-
able for Sunday. Print okay. Guy C. Saw-
yer, Town Hall Theatre, Chester, Vermont.

Pathe

CALL OF THE WILD. (7,000 feet). Star,
Buck (dog). Real good of the kind. We do
not have enough people that appreciate this
kind to make it profitable. Attendance, above
average. Draw oil field and small town class
in town of 1,500. Admission 10-30. W. F.
Jones, Queen Theatre (300 seats), Olney,
Texas.

WAY OF A MAN. (9,000 feet). Star cast.
I ran this one first run here although it was
released three months. The other theatres
did not get it first. I cannot see why. It was
a good western. The plot was fine but the
acting was not so good. However It got
across okay. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
student and family class In city of 80,000.
Admission 10-20. George W. Pettingill, High
School Theatre (1,000 seats), St. Peterburg,
Florida.

WHY" WORRY'. (6 reels). Star, Harold
Lloyd. 1 have played every picture Harold
Lloyd made and I find them all good. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw farming class in town
of 400. Admission 15-35. E. E. Bonbright,
Princess Theatre, Culbertson, Montana.

WHY" WORRY. (6 reels). Star, Harold
Lloyd. As usual Harold Lloyd put the pic-
ture over. Don't fail to take a chance on
this one. Did a nice business and everybody
satisfied. Harold sure in a class by himself.
Moral tone good and it is fairly suitable
for Sunday showing. Had very good attend-
ance. Draw low and middle class of mining
people in town of 6,000. Admission 10-20-30.
D. W. Engert, New Harlan Theatre (800
seats), Harlan, Kentucky.

Playgoers

FAMILY CLOSET. Star cast. One of "Those
Pictures." Print good. Moral tone okay and
it is suitable for Sunday. Had fair attend-
ance. Draw oil and farm class in town of
608. Admission 10-25. J. A. Herring, Play
House Theatre (249 seats), Strong, Arkan-
sas.

Preferred

APRIL SHOWERS. (6,350 feet). Star, Col-
leen Moore. A dandy comedy of Irish life

Every Tip Helps

in New York with a wonderful scrap at the
finish. One of the best pictures of this type
I ever ran. Moral tone fine and it is suit-
able for Sunday. Had fair attendance. Draw
mixed class in town of 3,500. Admission 10-
25-35. T. L Barnett, Finn's Theatre (600
seats), Jewett City, Connecticut.

ARE YOU A FAILURE? (5,700 feet). Star
cast. A good program picture rather over-
done in places still pleased the people here.
Had good attendance. Walter E. Greenwood.
Star Theatre (471 seats). Union City, Penn-
sylvania.

BROKEN WING. (6,216 feet). Star cast.
A good outdoor picture that pleased. Classed
as good program not worth raised admis-
sions. Moral tone okay and it is suitable
for Sunday. Had fair attendance. Draw-
farming class in town of 1,200. Admission
10-30. J. A. Harvey, Jr., Strand Theatre (260
seats), Vacaville, California.

VIRGINIANo (8,010 feet). Star, Kenneth
Harlan. The best of all western pictures al-
though second run we did a very good busi-
ness. Admission fifteen cents. J. Hill Sny-
der, Scenic Theatre (630 seats), York, Penn-
sylvania.

Selznick

BISHOP OF HOLLYWOOD. Star oast. This
is a tragedy not a comedy. A full cast of one
time good comedians but this Is the worst
I have ever run. Prints new. Draw all
classes In big city. Admission ten cents.
Stephen G. Brenner, Eagle Theatre (298
seats), Baltimore, Maryland.

CAUSE FOR DIVORCE. (7,132 feet). Star
cast. A mighty fine sermon visualized. In
fact it was too real In spots to be enter-
tainment, for it struck some of them to the
"quick." Town of 286. R K. Russell, Legion
Theatre (136 seats), Cushing, Iowa.

COMMON LAW. (8 reels). Star, Corinne
Griffith. Beware of this. It did not draw and
only pleased a few. Artist model stuff. Not
a special by all means. Moral tone poor and
it Is not suitable for Sunday. Had poor at-
tendance. J. A. Harvey, Jr., Strand Theatre
(250 seats), Vacaville, California.

DAUGHTERS OF TODAY. (7,000 feet).
Star cast. A fine picture that has a trailer
that will make you business. It has a good
story as well as scenery. Well played and
liked by all. Had wonderful attendance In
spite of great opposition. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw college class in town of
2,145. Admission 15-25. R. X. Williams, Lyric
Theatre (250 seats), Oxford, Mississippi.

DAUGHTERS OF TODAY. (7 reels). Star,
Patsy Ruth Miller. A great picture, splendid
box office attraction. Story is one which in-
terests all classes, flappers or grownups.
This picture will go over anywhere. A
knockout. Moral tone excellent and it Is
suitable for Sunday. Had packed house. Draw
high class in city of 250,000. Admission 10-
25-40. S. Charninsky, Capitol Theatre (1,044
seats), Dallas, Texas.

OATH OF COMPENSATION. Star, Norma
Talmadge. Good picture and better than
some more recent. Draw all classes in town
of 3,000. Charles L Hyd, Grand Theatre

(700 seats), Pierre, South Dakota.

QUICKSANDS. (6,541 feet). Star cast. An-
other thriller. Made near the Mexican border
with two troups of U. S. Cavalry. A fine ac-
tion picture. Moral tone good. Had fair at-
tendance. Draw general class in town of
2,200. Admission 15-25. E. N. Presoott (260
seats), Union, Maine.

QUICKSANDS. (6,541 feet). Star. Helen*
Chadwick. A real picture that will please
one hundred per cent. The best pleased
crowd I have had this year. Ran to a
packed house in spite of a downpour of rain.
This Is the kind of picture that will make
money for an exhibitor. Let s have one more.
Town of 1,200. Admission 10-25. Rialto Thea-
tre, Lecompte, Louisiana.

SAFETY CURTAIN. Star, Norma Tal-
madge. Re-issue. No story, no plot. Just six
reels of Norma close-ups. Good print, Moral
tone okay and It is suitable for Sunday. Had
good attendance. Draw oil and farm class In
town of 508. Admission 10-25. J. A. Herrlni.
Playhouse Theatre (249 seats), Strong,
Arkansas.

WOMAN TO WOMAN. (7 reels). Star. Bettr
Compson. Here Is a real picture tor those
who like them a little different. Betty Comp-
son does some wonderful performing and
is a very good draw for my town. Don't
be afraid of this one. Book it and put it
over. Pleased all my patrons. Moral tone
very good and it Is suitable for Sunday.
Had very good attendance. Draw low and
middle class of mining people In town of
6,000. Admission 10-20-30. D. W. Engert,
New Harlan Theatre (800 seats), Harlan!
Kentucky.

WOMAN TO WOMAN. (6,994 feet). Star,
Betty Compson. A good picture well played.
The only thing wrong was the ending. Betty
Compson dies in the end, otherwise a won-
derful picture. Moral tone good and It ia
suitable for Sunday. Had above average
attendance. Draw college class In town of
2,145. Admission 15-25. R. X. Williams, Jr.,
Lyric Theatre (250 seats), Oxford, Missis-
sippi.

United Artists

ROSITA. (8,800 feet). Star, Mary Pickford.
A very good picture although I think Mary
is very much mis-cast. She hasn't the ne-
cessary "go" for a dancing favorite. Moral
tone okay and it is suitable for Sunday.
Had fair attendance. Draw family and stu-
dent class in town of 4,000. Admission 10-26.
R. J. Relf, Star Theatre (600 seats). De-
corah, Iowa.

WHITE ROSE. (U reels). Star, Mae
Marsh. I bought it reasonable but that waa
all it was worth. The picture pleased Im-
mensely though. Could stand speeding at
a rate of less than ten minutes to the reel.
Not quite suitable for Sunday. Had fair at-
tendance. Draw mixed class In town of
3,000. Admission 10-20-30. Charles Martin,
Family Theatre, Mt. Morris, New York.

WOMAN OF PARIS. (8.000 feet). Star,
Edna Purviance. Not a small town picture
but I think one of the best directed I ever
saw. Cut end of reel three, "The unwind-
ing of the model." Moral tone questionable
and It Is not suitable for Sunday. Had fair
attendance. Draw family and student clan
in town of 4,000. Admission 10-26. R J. Relf,
Star Theatre (600 seats), Decorah, Iowa.

Universal

ACQUITTAL. (6,623 feet). Star cast. Good
picture, but did not draw for us. Draw bet-
ter class in city of 10,000. Admission l»-25.
Paul Barcroft, Pastime Theatre (600 seat*),
Coshocton, Ohio.

ABYSMAL BRUTE. (7,373 feet). Star, Regi-
nald Denny. The title on this one was bard
to advertise but the picture was liked well
by those who saw It. I would advise any-
one who has not run It yet to try It. The
print I got was very poor. Moral tone good
and it Is suitable for Sunday. Had fair at-
tendance. Draw student and family class In
city of 80,000. Admission 10-20. George W.

In Production

"BARBARA
FRIETCHIE

OASeD ON PLAV BY —

CLYDE- FITCH
0,r,cUi LAMBEICT HIUYER

Yor HODKINSON
C/ RELEASE-

June 14, 1924

MOVING PICTURE WORLD

643

Pettingill, High School Theatre (1,000 seats),
St. Petersburg, Florida.

ACQUITTAL. (6,523 feet). Star cast. Very
good production. Moral tone good and It Is
suitable for Sunday. Attendance. Not good
but no fault of the picture. Lost money on
account of conditions. No tourists coming
through. Draw farmers and merchants In
town of 1,650. Mrs. J. B. Travelle, Elite
Theatre, Placerville, California.

BURNING WORDS. (4,944 feet). Star, Roy
Stewart. A picture with poor story and noth-
ing else to recommend It. Did not please.
Moral tone good and it is suitable for Sun-
day. Had poor attendance. Draw rural and
town class in town of 800. Admission 10-
20-25. Firkins and Law, Crystal Theatre
(200 seats), Moravia, Iowa.

CROOKED ALLEY. (4,900 feet). Star cast.
A real good program picture, received good
print. Moral tone okay and it is suitable for
Sunday. Had good attendance. Draw all
classes in big city. Admission tan cents.
Stephen G. Brenner, Eagle Theatre (298
seats), Baltimore, Maryland.

CROSSED WIRES. (4,705 feet). Star cast.
Good program picture, with serial a good
show. Moral tone good. Draw all classes
in town of 2,000. Admission 10-30. H. Lloyd,
Colonial Theatre (400 seats), Post, Texas.

CROSSED WIRES,, (4,705 feet). Star,
Gladys Walton. Fair picture but not as good
as her usual pictures. Moral tone good. Had
good attendance. Draw all classes in town
of 900. Admission 10-20. C. E. Robinson,
Town Hall Theatre (250 seats), Carmel,
Maine.

DANCING CHEAT. (5 reels). Star, Her-
bert Rawlinson. Fair program picture. Suit-
able for Sunday. Draw middle and high class
III city of 12,000. Admission 10-20, 10-30. C.
B. Hartwig, Antlers Theatre (500 seats),
Helena, Montana.

DANCING CHEAT..* (5 reels). Star cast.
This picture is very poor entertainment,
never saw Alice Lake cast so poorly. A few
like this would put her out of the race. Her-
bert is losing his In his last few produc-
tions. Can't say a thing good about this
picture. Just a poor effort on the part of
Universal. Could whittle a better story with
a pocket knife. How can they do it and ex-
pect the exhibitor to pay for service. Uni-
versal program; in fact all their pictures for
this year have been poorer than last, yet
the straight from the shoulder punch prom-
ised a whole lot and we are paying for the
jolt. Not knocked out but have been un-
dercut several times. Draw general class
in town of 3,600. Admission 10-20. William
A. Clark Sr., Castle Theatre (400 seats),
Havana, Illinois.

GHOST PATROL. (4,228 feet). Star,
Bessie Love. Good little program picture,
well liked by the few that saw it. Too many
home talent shows in small towns. Business
good. Moral tone good and it is suitable
for Sunday. Had poor attendance. Draw
small town and farmer class In town of 600.
Admission 10-20-30. H. W. Batchelder, Gait
Theatre (175 seats), Gait, California.

NEAR LADY. (4,812 feet). Star, Gladys
Walton. Fair. .Good comedy parts offering
a good program. Moral tone good. Had good
attendance. Draw all classes in town of 900.
Admission 10-20. C. E. Robinson, Town Hall
Theatre (250 seats), Carmel, Maine.

NIGHT MESSAGE. (4,591 feet). Star cast.
Good program picture. Pleased one hundred
percent. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw
mill class in town of 2,100. Admission 10-
20, plus tax. J. B. Stanley, Everybody's
Theatre (250 seats), McCall, South Carolina.

RED WARNING. (4,795 feet). Star, Jack
Hoxie. Much better than Hoxie's previous
pictures. I believe Jack will eventually be a
big small town favorite. Moral tone all
right. Suitable for Sunday. Had good at-
tendance. Draw residential class in town
of 1,200. Admission 10-25. J. A. McGill, Lib-
erty Theatre (250 seats), Port Orchard,
Washington.

SELF MADE WIFE. (4,960 feet). Star,
Ethel Terry. Good picture that pleased a
small house. Moral tone good. Had fair
attendance. Draw all classes in town of
900. Admission 10-20. C. E. Robinson, Town
Hall Theatre (250 seats), Carmel, Maine.

Send Every Week

SIX FIFTY. ( 6 reels). Star cast. A good
picture that pleased all. It's okay. Moral
tone good. Had fair attendance. Draw all
classes in town of 900. Admission 10-20. C.
E. Robinson, Town Hall Theatre (250 seats),
Carmel, Maine.

SIX FIFTY. (6 reels). Star cast. A very
good program picture but not extra good
for an all star cast picture. Moral tone
okay and It is suitable for Sunday. Had fair
attendance. Draw town and country class
in town of 700. Admission 10-20. W. F.
Denney, Electric Theatre (250 seats), Lowry
City, Missouri.

SPORTING YOUTH, (6,712 feet). Star,
Reginald Denny. A good clean picture with
plenty of comedy. Pleased one hundred per
cent. Book it, bo st it for it is sure to please.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw farming
class in town of 400. Admission 15-35. E.
E. Bonbright, Princess Theatre, Culbertson,
Montana.

THRILL CHASER/ (5,196 feet). Star, Hoot
Gibson. Some more studio stuff. A poor
excuse for Gibson picture. Better put him
back in westerns and keep him there. Print
good. Suitable tor Sunday. Had fair at-
tendance. Draw all classes in big city. Ad-
mission ten cents. Stephen G. Brenner,
Eagle Theatre (298 seats), Baltimore, Mary-
land.

THUNDERING DAWN. (6,600 feet). Star
cast. A good picture but spoiled by a bad
print. If you can get a good print, play it.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in big city. Admission ten cents. Stephen
G. Brenner, Eagle Theatre (298 seats), Balti-
more, Maryland.

UNTAMABLE. (4,776 feet). Star, Gladys
Walton. A good program picture that will
please as Miss Walton is a good actress.
Moral tone fair but it is not suitable for
Sunday. Had fair attendance. Draw town
and country class in town of 700. Admis-
sion 10-20. W. F. Denney, Electric Theatre
(250 seats), Lowry City, Missouri.

WHISPERED NAME. (5,196 feet). Star
cast. Not much force to this one. Cheap
price and cheap picture. Heard many kicks
and no compliments. Moral tone fair and
it is suitable for Sunday. Had fair attend-
ance. Draw rural class in town of 200. Ad-
mission 10-25. D. B. Rankin, Co-operative
Theatre (200 seats), Idana, Kansas.

WHITE TIGER. (7,177 feet). Star, Pris-
cilla Dean. I didn't think much of this one.
Not in it with "Drifting," with same star.
For some unknown reason Priscilla doesn't
draw for us. I personally think she is very
good. Moral tone okay and it is suitable
for Sunday. Had fair attendance. Draw
mixed class in town of 3,500. Admission 10-
25-35. T. L. Barnett, Finn's Theatre (600
seats), Jewett City, Connecticut.

WHITE TIGER. (7,177 feet). Star, Pris-
cilla Dean. Just fair. Nothing to tear your
hair out over. Draw middle and high class
in city of 12,000. Admission 10-20, 10-30.
C. B. Hartwig, Antlers Theatre (500 seats),
Helena, Montana.

Vitagraph

LADDER JINX. (5,068 feet). Star cast.
A corking good comedy drama. A little
draggy toward middle Lent. Picks up later
and makes a good finish. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw rural small town class in
town of 1,474. Admission 10-22-25. T. W.
Cannon, Majestic Theatre (249 seats), Green-
field, Tennessee.

LEAVENWORTH CASE. (5,400 feet). Star
cast. A very good mystery story. Every-
one liked It. A picture that will please any
audience. Vitagraph pictures are always
good. Moral tone good and it Is suitable for
Sunday. Had good attendance. Draw all
classes in town of 1,400. Admission 10-25.
J. Douglas, Strand Theatre (300 seats),
Pierce, Nebraska.

LOYAL LIVES. (5,950 feet). Star cast.
A very good picture. A picture that can be
advertised with good results. Received some
very good compliments on this one. Moral
tone good and it is suitable for Sunday.
Had fine attendance. Draw all classes In
town of 1,400. Admission 10-25. J. Douglas,
Strand Theatre (300 seats), Pierce, Nebraska.

MIDNIGHT ALARM. (6,000 feet). Star,'
Cullen Landis. The fire scene in this pic-
ture very good. The acting of Cullen Lan-
dis made this a very fine picture; has plenty
of thrills and that's what my audience wants.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw farming
class in town of 2,200. Admission 10-30.
W. E. Norris, Pleasant Hour Theatre (240
seats), Woodsfield, Ohio.

MIDNIGHT ALARM. (6,000 feet). Star
cast. Good picture for small town. Noth-
ing big but very interesting all the way
through. Moral tone good and it is suitable
for Sunday. Had poor attendance. Draw
farming class in town of 400. Admission
15-35. E. E. Bonbright, Princess Theatre,
Culbertson, Montana.

MIDNIGHT ALARM. (6,000 feet). Star
cast. A picture that should please every
place. It has every essential that goes to
make up an entertaining picture program.
The fire scenes would be hard to improve
upon. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw
rural class in town of 200. Admission 10-25.
D. B. Rankin, Co-operative Theatre (200
seats), Idana, Kansas.

MIDNIGHT ALARM. (7,000 feet). Star
cast. A whale of a good picture; is still the
talk of the town. Entertaining, thrilling,
splendid. It gets under your skin. Play it
and boost it. Tour patrons will thank you
for this production. Grab it. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw general class in
town of 1,200. Admission 15-25. E. N. Pres-
cott, Prescott Theatre (250 seats). Union,
Maine.

PIONEER TRAILS. (6,920 feet). Star,
Cullen Landis. Print terrible. Scenes gone.
Had usual attendance. Draw oil field and
small town class in town of 1,500. Admis-
sion 10-30. W. F. Jones, Queen Theatre (300
seats), Olney, Texas.

STEELHEART. (6 reels). Star, Will-
iam Duncan. Good, as all Duncans are. They
are not factory made as some westerns are
always. Drew good business for me. Moral
tone good and it is suitable for Sunday.
Had good attendance. Draw rural small
town class in town of 1,474. Admission 10-
22-25. T. W. Cannon, Majestic Theatre (249
seats), Greenfield, Tennessee.

WHEN DANGER SMILES. Star, William
Duncan. A good western that pleased. I
would call it a better than average western.
Print in good condition. Moral tone good.
Had good attendance. Draw rural small
town class in town of 1,474. Admission 10-
22-25. T. W. Cannon, Majestic Theatre (249
seats), Greenfield, Tennessee.

WHERE MEN ARE MEN. (Star, William
Duncan. This one is hardly up to Duncan's
standard but would call it average. Moral
tone good. Had good attendance. Draw
rural small town class in town of 1,474. Ad-
mission 10-22-25. T. W. Cannon, Majestic
Theatre (249 seats), Greenfield, Tennessee.

Warner Bros.

BRASS. (8 reels). Star cast. A good
picture, one especially good for Sunday. Has
good moral tone. Nine reels a little too
long. Had fair attendance. Draw all classses
in town of 1,250. Admission 10-30. F. E.
Wheeler, Strand Theatre, Scotland, South
Dakota.

CONDUCTOR 1492. (6,600 feet). Star,
Johnny Hines. Johnny Hlnes at his best, and
that's saying a great deal. If you can't put
this one over it's your own fault. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw all classes in city
of 16,000. Admission 10-35. Mark C. Read,
Jefferson Theatre (850 seats), Coffeyville,
Kansas.

CONDUCTOR 1492^ Star, Johnny Hines.
Grab this one and you'll make friends for
your theatre. Step on It, for it's one of the

644

MOVING PICTURE WORLD

June 14, 1924

finest comedies in many moons. Drew good
crowds for three days. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw middle and high class in
city of 12,000. Admission 10-20, 10-30. C. B.
Hartwig, Antlers Theatre (500 seats), Hel-
ena, Montana.

CONDUCTOR 14»2. (6,599 feet). Star,
Johnny Hines. The best comedy drama I
have seen for a long time. You can't go
wrong with it. Talk it up big and you will
clean up on it. As well as having fine com-
edy in it, it has parts that will make you
hold your breath. I got A fine print of it.
Moral tone fine and it is suitable for Sun-
day. Had fair attendance. Draw student
and family class in city of 80,000. Admis-
sion 10-20. George W. Pettingill, High
School Theatre (1,000 seats), St. Petersburg,
Florida.

DADDIES. (6,800 feet). Star cast. Very
good picture for family audience. Cast all
good except Mae Marsh, who my people don't
care for. Moral tone okay and it is suit-
able for Sunday. Had fair attendance. R. J.
Relf. Star Theatre (600 seats), Decorah,
Iowa.

GEORGE WASHINGTON, JR. (6,700 feet).
Star, Wesley Barry. A very good picture,
and one of Wesley's best and, of course, his
latest. William Noble, Empress Theatre,
Oklahoma City, Oklahoma.

PRINTER'S DEVIL. Star, Wesley Barry.
Just the kind of a picture to suit my pa-
trons. Wesley Barry is one of my best bets.
Did a wonderful business on account of ex-
tensive exploitation. Have good co-opera-
tive tie-ups on this picture which get the
business. Sent everyone out pleased. Moral
tone very good and it is suitable for Sunday.
Had very good attendance. Draw low and
middle class of mining people in town of
6,000. Admission 10-20-30. D. W. Engert,
New Harlan Theatre (800 seats), Harlan,
Kentucky.

TIGER ROSE. (8,000 feet). Star, Lenore
Ulric. A good picture, good acting, a high
price and a small attendance. Nuf sed.
Moral tone good and it is suitable for Sun-
day. Had small attendance. Draw student
and family class in city of 80,000. Admis-
sion 10-20. George W. Pettingill, High
School Theatre (1,000 seats), St. Petersburg,
Florida.

WHERE THE NORTH BEGINS. (6 reels).
Star, Rin-Tin-Tin (dog). Very good dog pic-
ture. Pleased everyone. A good puller and
a picture with a punch. Moral tone good
but it is not suitable for Sunday. Had good
attendance. Draw mixed class in town of
1,800. Admission twenty-five cents. Fred
S. Widenor, Opera House (492 seats), Belvi-
dere. New Jersey.

Comedies

HELL HOP. (\ltaKraph). Star, Larry
Semon. A splendid comedy of the type.
Larry always gets up. Can't go wrong on
a Semon. Moral tone good and It is suit-
able for Sunday. Had good attendance.
Draw general class in town of 2,200. Admis-
sion 15-25. E. N. Prescott, Prescott Thea-
tre (250 seats), Union, Maine.

DAREDEVIL, PITFALLS OF A DIG CITY.
(Sennett-Pnthe). Star, Ben Turpin. Two
good Turpin comedies that will get the
laughs. Turpin pleases most of the patrons.
Draw general class in town of 2,500. Ad-
mission varies. J. F. White, Jr., Oapltol
Theatre (300 seats), Asheboro, North Caro-
lina.

DOGS OF WAR. (Pathe). "Our Gang."
This goes for every Gang I run. Never had
poor one. Every time I show the advance
slide on any of them, the kids let out a
whoop which is unmistakable. Grown-ups
like them also. Moral tone fine and it is
suitable for Sunday. Had good attendance.
Draw residential class in town of 1,200. Ad-
mission 10-25. J. A. McGill, Liberty Theatre
(250 seats), Port Orchard, Washington.

FAMILY TROUBLES. (Educational). Okay
about ninety per cent. Ends too abruptly
which of course will leave a bad taste and
creates plenty of criticism. Moral tone okay
and it is suitable for Sunday. Had fair at-
tendance. Town of 286. Admission 10-25.
R. K. Russell, Legion Theatre. Cushing, Iowa.

Don't hold off sending tips until
you see all you've sent in print.

It takes time to get the reports
in type and time for your letters
to get here.

Send every week if you please.
Keep 'em coming!

FOl n ORPHANS. (Hodfelnaon). Star,

Charles Murray. This comedy very good.
All of the series are good but I get very bad
prints. Suitable for Sunday. Draw all class-
es in big city. Admission ten cents. Ste-
phen G. Brenner, Eagle Theatre (298 seats),
Baltimore, Maryland.

HAYSEED. (Selsnlck). Star. Jimmy Au-
brey. All of the Aubrey comedies are good.
This one lots of laughs. Prints new. Suit-
able for Sunday. Draw all classes in big
city. Admission ten cents. Stephen G. Bren-
ner, Eagle Theatre (298 seats), Baltimore,
Maryland.

HORSESHOES. < Vi<iiKriiph). Star, Larry
Semon. A good comedy which will bring
laughs. Moral tone gootf- Draw small town
and country class in town of 1,700. Admis-
sion 10-25. J. B. Wallis, Isis Theatre (240
seats), Russell, Kansas.

JOHNNIE JONES. (Pathe). These come-
dies make a good alternative for the Gangs.
Always enjoyable, and patrons go out of
their way to let me know they appreciate
them. Moral tone fine and are suitable for
any time. Had good attendance. Draw res-
idential class in town of 1,200. Admission
10-25. J. A. McGill, Liberty Theatre (250
seats), Port Orchard, Washington.

MIDNIGHT CABARET. ( Y itiigraph). Star,
Larry Semon. As a slapstick, "pie throwin' "
comedy this one is about the best Larry ever
put out. One continual howl after another.
Draw neighborhood class in city of 80,000.
Admission 10-15. M. F. Meade, Olive The-
atre (450 seats), St. Joseph, Missouri.

MY FRIEND (Educational). Star, Al
Hamilton. A real good effort in slapstick.
Some clever and original stunts. Kids raised
the roof. Draw neighborhood class in city
of 89,000. Admission 10-15. M. F. Meade,
Olive Theatre (450 seats), St. Joseph, Mis-
souri.

MY FRIEND. (Educational)* Star, Al
Hamilton. If this comedy doesn't put your
house in an uproar and keep It boiling until
the end, I'm no judge of comedies or any-
thing. 1 don't know when we have had a
comedy that contained so much to provoke
hearty laughter. In fact, the comedy was
better than the feature. Moral tone good.
Suitable for Sunday. Had fair attendance.
Draw rural class in town of 300. Admission
20-30, specials 22-39. Charles W. Lewis. I.
O. O. F. Theatre (225 seats), Grand Gorge.
New York.

NEIGHBORS. (Metro). Star, Buster Kea-
ton. I find Metro Buster Keatons one of
the best comedies on the market. Played
this with "The Hottentot" and pleased my
patrons one hundred per cent. Moral tone
good and it is suitable for Sunday. Had
poor attendance. E. D. Muchow, Hub The-
atre, Gaylord, Minnesota.

NUISANCE. (VltaBraph). Star, Jimmy
Aubrey. Just fairly good for Vitagraph.
They usually make 'em better. Had good at-
tendance. Draw rural and small town class
in town of 1,474. Admission 10-22-25. T. W.
Cannon, Majestic Theatre (249 seats), Green-
wich, Tennessee.

ONE TERRIBLE DAY. (Pathe). "Our
Gang." These kids are hard to beat for real
kid stuff; they are good comedians and seem
to please old and young. Moral tone good.
Had fair attendance. Draw general class
in town of 2,200. Admission 15-25. E. N.
Prescott, Prescott Theatre (250 seats), Union,
Maine.

PANIC IS ON. (Fj B. O.). Oh. why do

they call this team laugh producers? We
got as many laughs wLth this as we did
with the Czar of Russia's funeral. This was
my last, and thankful. Suitable for Sunday.
Draw all classes in big city. Admission ten

cents. Stephen G. Brenner, Eagle Theatre

(298 seats), Baltimore, Maryland.

PERFECT 36. (Educational). Star, Bob-
by Verncn. Another good Christie. We had
this on with "Why Worry" and pleased them,
which speaks well for Bobby Vernon in "A
Perfect 36." Draw better class. Admission
10-15. C. A. Anglemire, "Y" Theatre. Naz-
areth, Pennsylvania.

POLE CAT SCHEME. (F. B. O.L Star,
Pop Tuttle. A laugh every thousand feet
and only two reels. Print good. Suitable
for Sunday. Draw factory class in town of
2.800. Admission 15-25. D. W. Strayer, Mt.
Joy Theatre (250 seats), Mt. Joy, Pennsyl-
vania.

It \ M III I M. mi M I :<i. (Educational). Star,

Neal Burns. Action and funny situations
make this an average comedy. Educationals
are always absolutely clean. Draw small
town and country class in town of 1,700. Ad-
mission 10-25. J. B. Wallis, Isis Theatre (240
seats), Russell, Kansas.

RICE v \ n ui. i) SHOES, (F. B. O.). Star.

Carter DeHaven. The best of the DeHavens
so far; a laugh nearly the whole way. Print
good. Suitable for Sunday. Had good at-
tendance. Draw factory class in town of
2,800. Admission 15-25. D. W. Strayer, Mt.
Joy Theatre (250 seats), Mt. Joy, Pennsyl-
vania.

SANE AND SAFE. (Educational).. Star,

Jimmie Adams. A very good comedy, which
will be highly enjoyed by all seeing it.
William Noble, Empress Theatre. Oklahoma
City, Oklahoma.

SAWMILL. (Yitagraph). Star. Larry
Semon. This comedy in slapstick class is
one of the best two-reelers I've ever shown.
Comments good. Suitable for any time. Had
good attendance. Draw rural and small
town class in town of 1.474. Admission 10-
22-25. T. W. Cannon. Majestic Theatre (24»
seats), Greenfield, Tennessee.

SHOW. (YitaKraph). Star, I^arry Sc niton.
Semons always bring them out and get the
laughs. Some fellow said Semons are too
much alike but that's what I like about
them. The standard quality. Had good at-
tendance. Draw rural and small town class
in town of 1,474. Admission 10-22-25. T. W.
Cannon. Majestic Theatre (249 seats). Green-
field, Tennessee.

I IYIVERSAL ONE Ki l l < OMEDIES. (Uni-
versal). They are getting awful. I think It
near time for them to use some of their
wonderful talent to make good comedies. I
notice they are going to reissue Lyons-
Moran. Attendance, Lord help us. Draw all
classes in big city. Admission ten cents.
Stephen G. Brenner, Eagle Theatre (298
seats), Baltimore, Maryland.

WALK OUT. (Pathe). Star, Snub Pol-
lard. Oh, boy! Some comedy, and real com-
edy. William Noble, Rialto Theatre, Okla-
homa City, Oklahoma.

YANKEE SPIRIT. (Educational). Star,

Benny Alexander. This is a great comedy,
and would especially be for a "Boy Scout"
benefit, and it's clean. Most people like kids,
especially babies, and animals, and for this
reason this comedy should appeal to most
people. It invoked almost as much favor-
able comment as "Circus Days" on the same
program. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
rural class in town of 300. Admission 20-30,
specials 22-39. Charles W. Lewis, I. O. O. F.
Theatre (225 seats), Grand Gorge, New
York.

YANKEE SPIRIT. (Educational)* Star,

Ben Alexander. An excellent comedy that
brought plenty of hearty chuckles from
young and old. They like these Juvenile
comedies. Draw better class. Admission 10-
15. C. A. Anglemire, "Y" Theatre, Nazareth,
Pennsylvania.

YOUNG SHERLOCK S. (Pathe). "Our

Gang." Not quite up to Pathe standard, we
thought. Moral tone good. Draw small
town and country class In town of 1,700.
Admission 10-25. J. B. Wallis, Isis Theatre
(240 seats), Russell, Kansas.

Serials

FAST EXPRESS NOS. 1-2. (UniTeraaJ).

Stars, William Duncan, Edith Johnson. Just
another good serial; better than previous

June 14. 1924

MOVING PICTURE WORLD

645

Universal serials. Prints new. Suitable for
Sunday. Had good attendance. Draw all
classes in big city. Admission ten cents.
Stephen G. Brenner, Eagle Theatre (298
seats), Baltimore, Maryland.

SOCIAL BUCCANEER. (Universal). Star.
Jack Mulhall. Serial in ten chapters. An
interesting and logical story, with plenty of
action makes this an unusually good serial.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw neighbor-
hood class in city of 200,000. Admission 10-
20. J. E. Kirk, Grand Theatre (500 seats),
Omaha, Nebraska.

WAY OF A MAN. (Pathe). Star cast.
The picture version used. Action holds this
picture version up. Too long by two reels.
Advertised like a circus and broke receipts
record. Moral tone fine but it is not suit-
able for Sunday. Had best attendance. Draw
farming class in town of 600. Admission
15-25. C. C. Klutts, Glades Theatre (200
seats), Moore Haven, Florida.

Short Subjects

AESOP'S FABLES. (Pathe). The new

Fables are winners. Each one seems to be
better than the previous one. Patrons enjoy
them very much and Fables just fits in when
one has a long feature program. Draw res-
idential class in town of 1,200. Admission
10-25. J. A. McGill, Liberty Theatre (250
seats), Port Orchard, Washington.

CHRISTOPHER OF COLUMBUS. (F. B. O.).

Eighth round "Fighting- Blood." Still hold-
ing up well and has saved the day for us on
several features. Moral tone okay and It Is
suitable for Sunday. Had fair attendance.
Draw rural and small town class in town
of 286. Admission 10-25. R. K. Russell, Le-
gion Theatre (136 seats), Cushing, Iowa.

FAST STEPPERS. (Universal). Star,
Billy Sullivan. I ran this first race first time
in state, and, boys, these are great. Don't
hesitate to book them. They satisfy one
hundred per cent. I run "Fast Steppers"
and "Telephone Girls" every other Monday
and Tuesday and, boys, they pull better than
specials. Moral tone fine and it is suitable
for Sunday. Had great attendance. Draw
city and country class in town of 3,500. Ad-
mission 10-20. G. A. Peterson, Lyric Thea-
tre (250 seats). Sayre, Oklahoma.

FIGHTING BLOOD. (F. Hi O.). These
two-reelers are very good but do not get the
business. A good serial does. Draw largely
agricultural class in town of 1.200. Admis-
sion 10-25. D. M. Zug, Rialto Theatre (380
seats), Jerome, Idaho.

GRIM FAIRY TALE. (F. B.. O.). Ninth
round "Fighting Blood" and it's sure a
"beaner" and a winner. I'm sorry I've wait-
ed so long to start these. Maybe some ex-
hibitors will profit from my loss. Moral
tone okay and it is suitable for Sunday.
Had good attendance. Town of 286. Admis-
sion 10-25. R. K. Russell, Legion Theatre,
Cushing, Iowa.

HODGE PODGE. (Educational). Without

a doubt the best novelty reel on the market.
Brimful of entertaining and amusing inci-
dent. A good boost for any program. Draw
general class in town of 2,500. Admission
varies. J. F. White, Jr., Capitol Theatre

We Welcome New
Friends

(300 seats), Asheboro, North Carolina.

TELEPHONE GIRL. (F. B. O.). These are
great, boys. "Fighting Blood" when run and
then "Telephone Girls," they just can't help
but pull. Draws them in out of rain. Best
two-reel buy on the market today. Moral
tone fine and it is suitable for Sunday. Had
good attendance. G. A. Peterson, Lyric The-
atre (250 seats). Sayre, Oklahoma.

Miscellaneous

LUCK. (C. C. Burr). Star, Johnny Hines.
(6 reels). A pleasing comedy of the hokum
slapstick variety that pleased the comedy
lovers. Moral tone okay and it is suitable
for Sunday. Had fair attendance. Draw
farming class in town of 1,200. Admission
10-20. J. A. Harvey, Jr., Strand Theatre (250
seats). Vacaville. California.

MAN AND WIFE. (C. B. C.) Star, Gladys
Leslie. Fair program picture that satisfied
the majority. Draw mixed class in city of
11 0. 000. Admission 10-20. Al. C. Werner,
Royal Theatre, Reading. Pennsylvania.

MAN FROM HELL'S RIVER. (Irving Cuni-
iiiiitKs Production). Star cast. (5 reels). Fair
northern picture but not a special. Pass It
up. Moral tone good and it is suitable for
Sunday. Had good attendance. Draw rural
and town class in town of 800. Admission
10-20-25. Firkins and Daw, Crystal Theatre
(200 seats), Moravia, Iowa.

ONLY A SHOP GIRL. (C. B. Gi) Star cast.
Very good. Good comments. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw business class and farmers
in town of 2,200. Admission 10-25. A. F.
Jenkins, Community Theatre (491 seats).
David City, Nebraska.

ON TIME. (Tniart). Star, Dick Talmadge.
(6,030 feet). One of Talmadge's best. Star
well liked here. Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw mostly foreign class in city of 13,000.
Admission 10-22. William F. Eddy, Star
Theatre (490 seats), Bristol, Rhode Island.

OUT OF THE DUST. (Apex). Star, Russell
Simpson. An old time western Indian picture
that was certainly pleasing from the stand-
point of the audience. Seven reels of fine film,
excellent photography and extra good acting.
Played with Dempsey-Firpo fight and two
thirds of audience said this picture was bet-
ter than the mill between the big heavy-
weights. Moral tone fair. Nothing objection-
able for Sunday showing. Had fair attend-
ance. Draw general class in town of 1,000.
Admission 10-25, 15-35. H. H. Hedberg,
Amuse-U Theatre, Melville, Louisiana.

PALS IN BLUE. (State Right). Star. Tom
Mix. Very good, but Mix looks like a boy
again. This reissue did very good business.
Picture good. Lots of action. Moral tone
good. Had very good attendance. J. J.

Spandan, Family Theatre, Braddock, Penn-
sylvania.

RIDER OF THE LAW. (Arrow). Star,

Jack Hoxie. This one is old but good, and will
get the money where they like western. Had
good attendance. Draw mixed classes in town
of 2,714. D. S. Goolsby, Rex Theatre (460
seats). Brinkley, Arkansas.

SALTY SAUNDERS. (Stelner). Star, Neal

Hart. Just a fair picture. Poor story for this
star; photography bad in places. Print fair.
Suitable for Sunday. Had poor attendance.
Draw all classes in big city. Admission
ten cents. Stephen G. Brenner, Eagle Thea-
tre (298 seats), Baltimore, Maryland.

SANTA FE TERROR. (Rialto Pictures).

Star, Francis Ford. Rotten. Stay off this
junk. Like all Rialto's. Will lose trade for
a month now. Not suitable for Sunday. Had
good attendance. Draw factory class in town
of 2,800. Admission 15-25. D. W. Strayer,
Mt. Joy Theatre (250 seats), Mt. Joy, Penn-
sylvania.

SEVENTH SHERIFF. (State Right). Star,
Richard Hatton. A fair western picture. Lot
of action and laughs. Print new. Suitable
for Sunday. Had fair attendance. Draw all
classes in big city. Admission ten cents.
Stephen G. Brenner, Eagle Theatre (298
seats), Baltimore, Maryland.

SURE FIRE FLINT. (G. C. Uurr). (6,000
feet). Star, Johnny Hines. A good comedy
drama that pleased a large Sunday night
crowd. Moral tone good and it is suitable
for Sunday. Had fine attendance. Draw all
classes in town of 1,300. Admission 10-30.
F. E. Wheeler, Strand Theatre (280 seats),
Scotland, South Dakota.

SURE FIRE FLINT. (C. C» Burr). Star,

Johnny Hines. (6,000 feet). A good comedy
drama that pleased. Print in rather poor
condition but registered. No big kick. Moral
tone good and it is suitable for Sunday. Had
fair attendance. Draw general class in town
of 2,200. Admission 15-25. E. N. Prescott,
Prescott Theatre (250-500 seats), Union,
Maine.

TEMPTATION. (C. B. O.). Star, Eva Novak.
(6,500 feet). Nothing new about the story but
it was well acted and proved fairly enter-
taining to our audience. We could have done
without the cabaret dance for our house.
Moral tone fair. Had good attendance. Draw
better class in town of 4,500. Admission 10-
15. C. A. Anglemire, "Y" Theatre (403 seats),
Nazareth, Pennsylvania.

THREE O'CLOCK IN THE MORNING. (C.
C. Burr). Star, Constance Binney. Possibly
the title helped to bring them. Possibly it
was the picture itself. Had good comments
on it and it seemed to satisfy the majority.
Draw mixed class in city of 110,000. Admis-
sion 10-20. Al. C. Werner, Royal Theatre,
Reading, Pennsylvania.

THREE O'CLOCK IN THE MORNING. (C.
C. Burr). Star cast. (6,293 feet). Good pic-
ture. Book it. I made money on it and pleased
one hundred per cent. You can't go wrong
on it. Advertise it big. Moral tone fine but
it is not suitable for Sunday. Had good at-
tendance. Draw city and country class In
town of 3,500. Admission 10-20. G. A. Peter-
son, Lyric Theatre (250 seats), Sayre. Okla-
homa.

Ramon Novarro and Alice Terry in Rex Ingram's "The Arab" for Metro-Goldwyn.

646

MOVING PICTURE WORLD

June 14, 1924

The Play, From The Picture Angle

-By Robert G. Lisman-

urpHE FATAL WEDDING," a drama by Theodore Kremer ; presented by
A Mary H. Kirkpatrick at the Ritz Theatre on Monday, June 2, 1924.

The story of "The Fatal Wedding" concerns itself with Mrs. Wilson, who is a doting
mother and a good wife. A designing woman with the assistance of a man about
town places Mrs. Wilson in a compromising position. Her husband divorces her and
is awarded the custody of the children, but the despairing mother cannot separate
herself from her children, so abducts them.

Ten years later, Mr. Wilson discovers his wife and children in a destitute condition,
living in the slums. He brings the children to his home. The designing woman, who
had wrongfully separated the Wilsons, is now about to marry Mr. Wilson. His little
girl, Jessie, discovers this woman's true character and manages to obtain a paper
which clears her mother's name, and the evil woman is publicly denounced in her
wedding gown at church. The villain, in a fit of jealousy, shoots her, and with her
dying breath she confesses her crime and the Wilsons are happily reunited.

This material has all the ingredients that are required to make a good picture,
and it is difficult to believe that this valuable piece of property has, up to date, not
been utilized.

"DOUND THE TOWN," a revue under the direction of Herman J. Mankiewicz
Av and S. Jay Kaufman, presented at the Century Roof Theatre, on May 21, 1924.
This show was produced and directed by newspaper men who have heretofore only
acted in the capacity of critics.

// you a motion picture critic be, with heart of gold.
If you think better pictures to make than are sold,
If time you've spent to further your ambitions bold,
Then to the Century Roof go and see that show unfold,
And profit by the moral that unconsciously is told —
To criticize is easy — 'tis another task to mould.

Among the critics who were involved in this production. Heywood Broun was the
only one to appear on the stage. Mr. Broun has written about himself discreetly for
many years. He has now a value at the box-office and perhaps he would have some
value on the screen, too.

"TXNOCENT EYES," a musical revue, presented at the Winter Garden by Messrs.
Lee and J. J. Shubert, on May 20, 1924.
The only innocent eyes in this show are those that are sung about.
If there is a picture company that will need a lot of cabaret scenes in their next
year's productions, it might be to their advantage to purchase the picture rights to
"Innocent Eyes." Having made these negotiations, all they would have to do would
be to put a camera unit to work in the last row at the Winter Garden for one
performance and then cut negative in hundred foot lengths to be inserted in productions
as required.

Mistinguett is a new personality to Broadway, an importation from France by the
Shuberts. Mistinguett may be French, but until she opens her mouth there is a hint
of the "blarney" about her. Mistinguett is much too rugged a Juno to have any value
on the screen.

Spring Golf Tournament in
New York Has Many Winners

THE winners of the Spring Golf Tour-
nament, held at the Sound View Golf
Club, Great Neck, L. I., on June 5,

were :

Low net (Reuben Samuels, Inc. Trophy)
Rudy Cameron, net score of 74. Low net
runner-up (Pathe Exchange, Inc. Trophy)
Oscar Shaw, net score of 74. Low gross
(Warner Brothers Trophy) John Mears,
with a low score of 77 for 18 holes. Low
gross runner-up (Motion Picture News Tro-
phy) Oscar Shaw, with a score of 74.

Winner of Jules Mastbaum Trophy for
lowest score by exhibitor player, Tom
Moore, net score, 80. Winner of Exhibitors
Herald Special Cup, Richard Brady, for a
hole in one at the ninth hole. Winner of
leg on Film Daily Trophy, Rudy Cameron
with a net score of 74. F. B. O. "Birdie''

Trophy to Stanley B. White.

Special prizes drawn for in blind com-
petition as follows: Watterson R. Rothacker
Cup. A. O. Dillenbeck; Jack Cosman Cup,
J. V. Richey; Arthur W. Stebbins Cup, J.
Boyce Smith; Hirlagraph prize (Sept. cam-
era), Victor Shapiro; Eastman prize (a
Kodak), Milton Blumberg; Du Pont prize
(Mali Jong set), John W. Noble; Jules
Brulatour prize (traveling bag), Stanley B.
Waite; Pathe "Baby" camera, Joe Le-
blang.

Victor Shapiro won the Duffer's Prize, a
Ladies' Bicycle with a score of 207. Lester
Sternberg won the duffer's runner-up, an
iron bedstead, with a score of 190. George
Blaisdell won the third duffer's trophy, a
dummy for window display, with a score
of 185.

Big Hodkinson Contract

Closed by the Million Dollar Grand in
Pittsburgh

W. F. Seymour, eastern division manager,
and G. R. Ainsworth, manager of Hodkin-
son's Pittsburgh branch, have closed a big
contract with Harry Davis of the Million
Dollar Grand Theatre in Pittsburgh for the
entire April, May and June list of Hodkin-
son releases, with the exception of the
Harry Carey subjects which were previous-
ly contracted for by the Rowland and Clark
theatres.

The contract calls for immediate playing
dates on "Miami," starring Betty Compson;
"Hold Your Breath," the Al Christie fea-
ture; "Not One to Spare," the Renaud Hoff-
man special; "What Shall I Do?", starring
Dorothy Mackaill, and "Wandering Hus-
bands," starring James Kirkwood and Lila
Lee.

Vitagraph Optimistic

Cleaning Up as Result of Rock's
Policies, Says Smith

John B. Rock, general manager of Vita-
graph, is back at his desk at the executive
offices, having completed his third tour of
the branches. This trip included all key
cities from Chicago to the West Coast.

" 'The rolling stone of Vitagraph' gathered
no moss on this last trip," declared A. Victor
Smith at the Vitagraph headquarters. "In
fact, the stimulating effect of Mr. Rock's
visit to our branches, as evidenced by the
results shown in our ten-week drive, shows
that we are cleaning up in all territories
under Mr. Rock's new business policies.

"Mr. Rock believes in individual bookings
on individual superfeatures at honest 'live
and let live' prices. He has released this
summer two productions, one of which, 'The
Code of the Wilderness,' we now are print-
ing in our laboratories, and 'Behold This
Woman,' which is being assembled in Hol-
lywood because he believes that the ex-
hibitor is entitled to the best and newest
pictures a producer can offer."

Miss Sweet in New York

To Go With Neilan to London After
Viewing "Tess"

Blanche Sweet, who has just finished the
title role in the picturization of "Tess of
the D'Urbervilles," Thomas Hardy's novel,
to be released by Metro-Goldwyn, arrived
in New York from the West Coast last week.

Miss Sweet brought word that her hus-
band, Marshall Neilan, who directed the
famous English story, will join her in New
York this week and will bring with him
the first completed print of "Tess."

The production has aroused unusual in-
terest in the trade because the novel has
proved so popular and is replete with pow-
erful dramatic action. Besides, it is the con-
sensus of critical opinion that in casting
Blanche Sweet as Tess, Conrad Nagel as
Angel Clare, the lover, and Stuart Holmes
as Alec D'Urberville, the villian, Neilan
selected the best players possible for the
leading roles.

Mr. and Mrs. Neilan expect to sail on June
14th for London, where "Mickey" will un-
dergo an operation.

June 14, 1924

MOVING PICTURE WORLD

647

New Fox Special Starts

at West Coast Studios

GEORGE O'BRIEN and Dorothy Mac-
kaill, who have been signed by Wil-
liam Fox to be featured in special
productions, have begun work on the second
big picture in which they play opposite each
other. It is "The Painted Lady," from the
Saturday Evening Post story by Larry
Evans. Their first picture together was
"The Man Who Came Back," a screen adap-
tation of the famous stage play.

Chester Bennett is directing "The Painted
Lady." He is working from a scenario pre-

pared by Thomas Dixon, Jr., at the William
Fox West Coast studios. In the supporting
cast are Harry T. Morey, Lucille Hutton,
Lucille Ricksen, Margaret McWade, John
Miljan, Frank Elliott and Lucien Littlefield.

"The Painted Lady" is the story of a girl
who, sacrificing herself for her foster sister,
allows herself to be convicted of a crime
she did not commit. With the stain of an
ex-convict upon her, she finds that she is
unable to earn a living honorably.

I. M. P. P. D. A. Big Step

Forward, Says Louis Weiss

IN connection with the progress made
during the past few months by the re-
cently formed Independent Motion Pic-
ture Producers' Distributors' Association,
Louis Weiss, executive of Weiss Brothers'
Artclass Pictures Corporation, has seen fit
to comment as per the following statement.
Mr. Weiss's commendation of the organiza-
tion and its purposes is sincere, inasmuch as
he has displayed his confidence in the sta-
bility and future of the state right market
by recently adding two new series of pic-
tures, "Buddy Roosevelt" and Buffalo Bill,
Jr., to his list of productions, which include
the much discussed "After Six Days." It is
his intention to augment this array of films
by other features during the next few
months. He said in part :

"Unquestionably the recent organization
of the independent distributors and pro-
ducers into The Independent Motion Pic-
ture Producers Distributors' Association es-
tablishes for all time the fact that the
independents (the worthwhile ones) are here
to stay.

"A glance at the membership roster of this
organization, which includes the most solid
and responsible distributors in the country
and the cream of those producing independ-
ent pictures, both East and West, should
convince the most skeptical that not only is
the independent exhibitor earnestly striving
to maintain that independence, but what is
more important, he will be furnished the
type of films which he must have in order
to meet the stern competition of pictures
from the big producing combines.

"Organization is the great factor which
contributes to success in any line of busi-
ness and its power has been demonstrated
time and again in the film industry. The
Independent Motion Picture Producers Dis-
tributors' Association is the first strong and
intelligently conceived organization to take
up the cudgels for independence in the field
of motion pictures.

"The worthwhile independents readily rea-
lize that without the proper kind of pic-
tures, they have but puny weapons to fight
the battle of freedom.

"With the registered determination of the
members of the Association engaged in the
production end to make only those pictures

which the exhibitor must book, and with an
equal determination on the part of the dis-
tributors to handle only those pictures which
they know can successfully compete with
releases of the national program organiza-
tions, nothing but success can be achieved
by the independents.

"The state right market has passed through
the most serious period in its career during
the past few years and at no time during
its struggle for existence has it ever had the
assistance of an organization such as the
present one. It has survived this period and
now the outlook for better times was never
brighter because the members of this branch
of the motion picture business have at last
come to a proper realization that organiza-
tion and good pictures spell a combination
which will make the independent producer
and distributor a factor to be reckoned wilh."

New Foreign Connection

Arrow Arranges For Widespread Dis-
tribution Abroad

W. E. Shallenberger, president of Arrow
Film Corporation, announces the completion
of the negotiations entered into with the
John H. Taylor Film Corporation with of-
fices in New York, London and Paris, for
the distribution of forthcoming 1924-25 Arrow
productions in the United Kingdom, France,
Belgium, Spain, Portugal, Switzerland, Hol-
land and Italy.

The Arrow executives regard this as an
important step forward.

"Marriage Cheat" Hit

First National's Latest I nee Film
Highly Commended

Thomas H. Ince's latest production for
First National release, "The Marriage
Cheat," from the story by Frank R. Adams,
directed by John Griffith Wray, the man re-
sponsible for "Anna Christie," had its first
New York showing on Monday of this week
at the Strand Theatre. It received great
praise from the newspaper reviewers.

F. W. Mordaunt Hall in the New York
Times wrote: "Mr. Wray's most recent pic-
ture is decidedly entertaining."

Louella Parsons in the American : "Stim-
ulates the imagination. The scenes with the
natives are very well done."

Dorothy Day in the Telegraph : " 'The
Marriage Cheat' is a box office friend. It
contains some of the best ocean storms and
shipwreck scenes of the season."

Robert Gilbert Welsh in the Telegram and
Mail : "The scenes of a wreck at sea and
the buffetings of the characters in a tempest
show Thomas H. Ince at his best in the
direction of a film which is handled in a
masterly way."

The critic of the Sun : "An unusually ef-
fective melodrama."

The Post: "A very tense and vivid ro-
mantic melodrama."

Don Allen in the Evening World: "'The
Marriage Cheat' is a beautiful picture.
Mighty good film entertainment."

Rose Pelswick in the Journal: "The pic-
ture presents a very human situation and
the director has treated it logically and de-
veloped it with understanding. The set-
tings are beautiful."

Olcott Directs "Fight"

Sidney Olcott has arrived in Hollywood
and taken charge for Joseph M. Schenck
of the new Norma Talmadge picture, "Fight,"
an original screen story written by C. Gar-
diner Sullivan. This will be Mr. Olcott's first
production in Los Angeles for more than
nine years, but evidently he does not in-
tend that it shall be his last, for a few days
after his arrival he arranged to buy a home
in that city.

Going Abroad?

American film stars who anticipate being
in England around July 19th are urged to
communicate with the Organizing Secretary
of the Cinematograph Garden Party, 27,
D'Arblay street, Wardour street, London.
The British film industry is solidly behind
plans for a monster garden party that is
certain to enlist the attention of all elements
in English life.

JOHN BOHN

has been engaged for the juvenile
lead in the story without a name for
Famous, in which Agnes Ayres and
Antonio Moreno are featured. Bohn is
a John Barrymore type and is headed
for a very promising picture career.

648

MOVING PICTURE WORLD

June 14, 1924

'Another Scandal" Print is

at Hodkinson Home Office

THE first print of "Another Scandal,"
the Cosmo Hamilton story produced
in Miami by the Tilford Cinema Cor-
poration was shown to the officials of the
Hodkinson Corporation this week and the
matter of cutting the subject to exhibition
length now presents itself to the producers
as a real problem.

In novel form, the story is essentially one
of action from start to finish and in prepar-
ing the working script this action was con-
densed in every possible way to make it fit
an estimated length of sixty-fire hundred

THE Metro-Goldwyn Distributing Corp-
oration will hold a series of sales
conventions in New York, Chicago and
San Francisco, beginning this Thursday,
June 5th, when the branch and district man-
agers of the East will convene at the Hotel
Astor. E. M. Saunders and James R. Grain-
ger will preside at the meetings.

The purpose of the three conventions is to
thoroughly acquaint the men in the field with
the exceedingly high quality and wide va-
riety of the Metro-Goldwyn product for the
coming season and to lay the foundation for
the initial sales campaign of the merged
company.

The District Managers who will attend the
New York Convention include S. Eckman Jr.,
of New York ; E. A. Golden, New England ;
F. Mendelssohn, in charge of the Philadel-
phia territory, and the following Branch
Managers, A. Abels, New York; M. Hill, Bos-
ton ; R. Lynch, Philadelphia; J. J. Maloney,
Pittsburgh : G. Fuller. Washington ; V. Mc-
Cabe, Albany; H. W. kahn. Buffalo; R.

THE second of the series of eight west-
ern thrill-stunt-dramas starring Buddy
Roosevelt has been completed by Lester
F. Scott, Jr., and the negative has been
shipped from Los Angeles to Weiss Broth-
ers' Artclass Pictures Corporation, New
York, which is distributing the series. It is
called "A Battling Buckaroo" and is said to
give "Rough Ridin'," the first of the series,
severe competition in the way o£ thrills and
feats of dare-devil horsemanship performed
by the star, Buddy Roosevelt.

Among the state-right exchanges that have
already purchased the entire Buddy Roose-
velt series are Gene Marcus' Twentieth Cen-
tury Film Co., 1337 Vine street, Philadel-
phia, who bought for Eastern Pennsylvania
and Southern New Jersey : R. G. Hill En-
terprises, Inc., 1010 Forbes street, Pittsburgh,
for Western Pennsylvania and West Virginia ;
Skirbol! Gold Seal Productions. Cleveland.

feet. But even after its second editing the
subject runs over eighty-five hundred feet of
concrete dramatic action and only the big-
gest and best of the material will now be re-
tained in the final cutting to exhibition
length.

The final editing is being done by director
E. H. Griffith with the personal assistance of
Cosmo Hamilton, the author.

Through the courtesy of Famous Players-
Lasky, Lois Wilson will be seen in the star
part and both Cosmo Hamilton and director
E. H. Griffith, declare that her portrayal is
the finest of her career.

Berger, Charlotte, and Wm. Scully, New
Haven.

Beginning on Monday, June 9th, the fol-
lowing District Managers and Branch Man-
agers will meet in Chicago : S. A. Shirley of
the Chicago territory; W. C. Sachmeyer of
Cincinnati, and C. E. Kessnich of Atlanta ;
L. Rozelle, Chicago; S. Shurman, Milwaukee;
Jos. Klein, Cincinnati; J. J. Burke, Jr., Atlan-
ta; C. J. Briant, New Orleans; L. Bickel,
Dallas; C. T. Lynch, Omaha; C. E. Almy,
Cleveland; L. Sturm, Detroit; W. Wilman,
Indianapolis; A. H. Fischer of Minneapolis;
W. E. Banford, Des Moines ; L. B. Metzger.
Kansas City, and C. Werner, St. Louis.

At San Francisco beginning Monday, June
16th, Mr. Saunders and Mr. Grainger will
meet with the following Western District
Managers and Branch Managers: J. E. Flynn
of San Francisco ; H. Lustig of Los Angeles
and C. Stearn, Seattle; L. Amacher, Port-
land: F P. Brown. Denver; G. L. Cloward,
Salt Lake ; B. F. Rosenberg, Los Angeles,
and F. W. Voigt, San Francisco.

for Ohio and Kentucky; Beacon Films. Inc.
454 Stuart street, Boston, for New England.

Louis Weiss, executive of Weiss Brothers'
Artclass Pictures Corporation, reports nego-
tiations are on for several other territories
which it is expected will be closed this week.

The first of the Buddy Roosevelt series,
"Rough Ridin'," will be released on July 15.

Hines Back With United

Hiram Abrams, President of United
Artists Corporation, announces the re-ap-
pointment of William W. Hines, as assist-
ant general sales manager of United Artists.
Mr. Hines was associated with Mr. Abrams
in United Artists from its inception until
last September when he resigned to enter
the stock brokerage business in Wall street
for himself.

Will Tour Europe

Johnson Goes to Strengthen Foreign
Ties of First National

In the interests of strengthening the ties
between the home office of First National
and its foreign branches, E. Bruce Johnson,
manager of the foreign department, will
start June 7 on a tour of the foreign offices.
He will leave on the Majestic, making his
first stop in Great Britain where he will
visit the ten exchanges in England, Ireland
and Scotland.

After his visit in England, Johnson will
go to Paris. There he will join Robert
Schless, representative of First National on
the continent. With him he will study the
conditions in France, Italy, Belgium and
Porutgal, visiting the branches and talking
with the local managers. His next stop will
be in Berlin, where special attention will be
given to the usual conditions prevailing in
the European countries.

Johnson will visit Stockholm, Copenhagen
and Christiania in the order named. After
making a survey of conditions in the Scan-
dinavian countries, he. will return to Lon-
do nfor the annual organization convention
there on August 8 and 9.

Want Short Subjects

So Says Pathe Executive After Tour
of Inquiry

Miles Gibbons, Pathe Short Subject Sales
Manager returned this week following a
transcontinental tour of the country, during
which he interviewed branch managers and
owners of prominent first run theatres in all
the key cities through which he passed, on
the subject of the film of one reel or less.

"The demand for short subject is almost
unprecedented," said Mr. Gibbons. "Theatre
owners throughout the country are realiz-
ing more every day that variety is absolutely
essential as a drawing card if they are to be
assured of 100 per cent, box office results."

Buys "Jacqueline"

The St. Louis Film Exchange, controlled
by Skouras Brothers, has secured the Arrow
special, "Jacqueline," or "Blazing Barriers,"
a Pine Tree Production directed by Dell
Henderson, for Eastern Missouri and South-
ern Illinois. The cast includes Edmund
Breese, Sheldon Lewis, Effie Shannon, Mar-
guerite Courtot, J. Barney Sherry, Lew Cody,
Paul Panzer, Charlie Fang and Baby Helen
Rowland.

Sold to Progress

"The Fighting Skipper," an Arrow serial
featuring Peggy O'Day and Jack Perrin, as
well as the 26 "Arrow-Great Westerns" with
Ben Wilson, Dick Hatton, Yakima Canutt
and others, have been secured by Progress
Pictures Corporation, St. Louis, Missouri, for
Eastern Missouri and Southern Illinois.
Thomas Leonard, of Progress, is laying out
an extensive exploitation campaign.

Arthur Lee in Boston

Arthur Lee, president of Lee- Bradford
Corporation, has gone to Boston to confer
with heads of Pictures in Motion Co., rela-
tive to their latest production nearing com-
pletion, and which Lee-Bradford Corp. will
distribute.

Metro-Goldwyn Sets June 5

to Start Sales Convention

Second Buddy Roosevelt

Western Now Completed

Tune 14. 1924

MOVING PICTURE WORLD

649

Buster Keaton Feature for
Metro, "Navigator, 99 Under Way

BUSTER KEATON has begun produc-
tion on "The Navigator," his new fea-
ture length comedy for Metro-Gold-

wyn.

Production activities are now centered at
Catalina Island off the California coast where
Keaton and Director Donald Crisp have set
up a large camp complete with all necessary
equipment. It houses, it is said, an assorted
company of Chinese and Malay pirates,
South Sea cannibals and crates of monkeys,
chimpanzees, besides the cast of "The
Navigator" and Keaton's producing organ-
ization which includes Jean Havez, Joe
Mitchell and Clyde Bruckman, authors of
the story, Byron Houck and Elgin Lessley,
cameramen.

Anchored near the island is "The Navi-
gator," a 450 foot liner which Keaton char-
tered from the Alaskan-Siberian Naviga-
tion Company. It was rechristened "The

IMPORTANT announcements to exhibi-
tors and the trade in general will be is-
sued shortly regarding future productions
under the Victor Hugo Halperin banner.
Edward Halperin, brother of the author-
director-producer, is in New York purchas-
ing stories and completing contracts for
forthcoming Halperin Productions. It is his
plan to produce pictures in New York as
well as on the West Coast and an expensive
program is promised.

Victor Halperin is making his headquar-
ters in Hollywood and is busily engaged in
preparing continuities for his West Coast
unit. The productions will be made on the
same high standard with all-star casts similar
to "Tea with a Kick" and "When a Girl
Loves," both released by Associated Ex-
hibitors.

While in the East, Edward Halperin will
tour the country and visit the key cities to
confer with exhibitors regarding the elab-
orate program of the Halperins. He will
probably make a flying trip to the West
Coast to go over the final arrangements with
his brother.

Cutting "Greed"

"Greed," the Metro-Goldwyn-Mayer pic-
turization of "McTeague," Frank Norris'
novel, which Erich Von Stroheim has been
cutting and titling for the past three months,
is fast approaching completion, according to
a report from the Metro-Goldwyn-Mayer
studio. It will be one of the big Metro-
Goldwyn releases next season.

"Greed" has been cut to eighteen reels
but Von Stroheim is still active with the
scissors. Various film critics of the West
Coast who have been privileged to see
"Greed" in its uncompleted form say that the
production stands out as one of the finest
things ever done for the screen.

Navigator" for the picture with a bottle of
sour near-beer. On board is a nondescript
crew of 110 men, collected by Keaton's
scouts from the seamen's hang-outs along
the Pacific coast. They are captained by
John A. O'Brien, for 58 years a captain of
vessels plying the Pacific ocean. For the next
three months "The Navigator" will cruise
in the waters around Catalina while Keaton
is filming scenes aboard.

A submarine and a hydroplane trail "The
Navigator" as she cruises about, and they
will be included in several big scenes, inci-
dentally giving a hint as to the range of ac-
tion and scene that Keaton is planning. His
staff also includes a number of deep sea
divers and apparatus for taking pictures
underneath the water.

"The Navigator" is a Joseph M. Schenck
presentation through Metro-Goldwyn.

It is a policy of the Halperins to co-
operate fully with exhibitors on every pro-
duction before the actual camera work com-
mences. Tie-ups with national subjects will
be arranged and every possible exploitation
angle will be covered so as to insure every
possible advertising aid beneficial to the ex-
hibitor. In previous Halperin Productions
this rule has been followed and has met
with the great approval of showmen.

Percy Marmont and Barbara La Marr in
Metro's "The Shooting of Dan McGrew."

Vitagraph's Big Two

"Code of Wilderness" and "Behold
This Woman" for Summer Release

"The Code of the Wilderness," the latest
David Smith production for Vitagraph,
which was shown to the general sales con-
vention in the rough, is now being trimmed
at the studios in Brooklyn and prints will
be shipped immediately to all branches.

This picture, as well as "Behold This Wo-
man," which is now being finally assembled
in Hollywood, has been released for summer
booking by John B. Rock, general manager.
This is in keeping with Mr. Rock's expressed
desire to do all possible to help the exhibitor
over the summer season.

John Bowers and Alice Calhoun have the
leading roles and in the cast are Alan Hale,
Charlotte Merriam and Kitty Bradbury.

Fully Equipped Studio
For Lease

AVAILABLE immediately — a studio completely
equipped with every modern motion picture appliance.

This includes three spacious stages, one of them enormous;
dressing rooms of the latest type; every requirement and
convenience of a thoroughly appointed establishment.

For Terms Apply to MAX GOLDEN

Fox Film Studios

West 55th Street New York

Halperins Now Planning

Their Future Productions

650

MOVING PICTURE WORLD

June 14, 1924

WHAT LL I DO

Viy' /'* y * UAIMC BLAU* iwt MUM WIUINtU IMT l«tV •!>

Unprecedented Demand

For New Pathe Serials

E OSWALD BROOKS, Pathe serial
sales manager, returned this week
• following an extensive trip through
the South and Mid-West, his itinerary taking
him to the exchange cities of Indianapolis,
St. Louis, Dallas, Oklahoma City, Kansas
City, Omaha, Des Moines and Chicago. The
object of Mr. Brooks' trip was to carry the
news personally to the Pathe field force and
to prominent first-run exhibitors of the re-
markable progress made in the Pathe pro-
duction of "greater, newer and better
serials."

"More than ever are chapter stories of the
new order in demand," said Mr. Brooks on
his return to the Pathe home office. "Three
serials, all made from literary classics and
modern literature, have been launched under
this new order. The first of these, 'The
Way of a Man,' adapted for the screen from
the book of the same name by Emerson
Hough, has swept the country by storm and
has had a sale that is almost unprecedented
in the history of the serial.

"Then followed 'Leatherstocking,' taken
from the classics of James Fenimore Cooper,
'The Pathfinder,' 'The Deerslayer,' and 'The
Last of the Mohicans.' It proved one of the
greatest drawing cards of the season, the
Newman Theatre in Kansas City, one of the
most important of first-run houses, playing
the release to capacity houses throughout
the run of the film. So successful was this
venture that the Newman, to satisfy the de-
mand of its audiences, booked the third of
the Pathe serials, "The Fortieth Door," the
first chapters of which have but recently
been released. 'The Fortieth Door' now is
playing to capacity audiences at the Missouri

Theatre in St. Louis, one of the ranking first-
run houses of the country.

"Pathe is to release a fourth mystery
serial, 'Wanted by the Police," in which the
police of a great metropolis will play an im-
portant part. This newest of serials is dif-
ferent from anything yet produced, is abso-
lutely authentic and is replete with thrills,
hairbreadth escapes and mystery. The first
chapters will soon be available."

Filming "Go-Getters"

F. B. O. Making New Series of Two-
reelers Starring Alberta Vaughn

F. B. O. announces it will make a new
series of two-reel comedies, entitled "The
Go-Getters," upon which work will be start-
ed within the next two weeks. Emory John-
son will begin his new picture in the near
future and within a short time both Al San-
tell and Ralph Lewis will have feature pho-
todramas under way.

The new series will feature George O'Hara,
star of the "Fighting Blood" series, and Al-
berta Vaughn, star of the present "Tele-
phone Girl" series, as co-stars. It will be
the first time that these two populars have
been teamed.

The twelve stories and continuities for
"The Go-Getters'' will be written by George
Marion, Jr. Del Andrews will direct part
of the series, and another director whose
name has not been given out by Mr. Fine-
man will also be engaged.

Song-Film Tie Up

Big Exploitation by Hodkinson on
"What Shall I Do"

The Hod'dnson Corporation has effected
a tie-up with Irving Berlin on his new big
song sensation, "What'll I Do?" that is the
hit of the New York Music Box Revue, and
a special motion picture edition of the num-
ber is now being printed with an art cover
containing a picture of Dorothy Mackaill and
an announcement that the song is the theme
melody in the musical score for the Frank
Woods production, "What Shall I Do?"

The cover design is in two tones of violet
with a big orange question mark surround-
ing the portarit of Miss Mackaill and a love
scene from the production. It will make a
most effective window card when displayed
by the music stores and the exhibitor's mes-
sage will be carried into every home where
there is a piano.

In addition to getting out the special edi-
tion of the song, the Irving Berlin company
will co-operate with the exhibitors in sending
reprints of the cover design for window dis-
play purposes to all their dealers and special
slides to all exhibitors playing "What Shall
I Do?"

Laud Pathe Horse Film

"King of Wild Horses" Scoring High
Exhibitors Wire

"A 100 per cent, box office attraction," is
the way in which theatre owners characterize
"The King of Wild Horses," Hal Roach's
five reel feature production, according to
advices received at the Home office of the
Pathe Exchange through which the film is
being released.

So great was the demand for the picture
in Twin Falls, Idaho, that the audience re-
mained seated for hours until the damage
wrought by fire could be repaired that they
might view the film, according to Jos.
Koehler, manager of the Idaho Theatre at
that city.

From George Herzog, Manager of the
Orpheum Theatre, at Manitowoc, Wiscon-
sin has come a request for a return engage-
ment of the picture.

June 14, 1924

M OV 1 X G PICTURE WORLD

651

Walter Hiers to Star in

Educational Two-reelers

WALTER HIERS, until recently a
star in Paramount features, will
make a series of two-reel comedies
for distribution through Educational Film
Exchanges, Inc., according to an announce-
ment just made by E. W. Hammons, presi-
dent of Educational. The series will consist
of six two-reel comedies with Walter Hiers
as star. They will be directed by the best
comedy directors obtainable, and the stories
will be especially written.

Hiers is one of the best known comedy
characters on the screen. He has been ap-
pearing in Paramount length productions for
over seven years, first appearing in support

THE SEA HAWK, produced by Frank
Lloyd Productions, Inc., for First Na-
tional release, had its premiere at the
Astor Theatre, New York, on June 2 an.l
won hands down the big audience of dis-
tinguished persons in attendance. The beauty
of its photography, the verve and swing of
the drama, the smoothness, intelligence and
power of Frank Lloyd's direction and the
excellent acting of the unsurpassed cast
swept the house into wrapt attention.

F. W. Mordaunt Hall in the New York
Times said: "There is so much excellent
material in this film that one feels greedy
and wants more. Makes an indelible im-
pression . . . never fails to interest. This
is far and away the best sea story that has
ever been brought to the screen, and we
doubt if anybody who sees the galley scenes
will forget them. They are utterly different
from any others presented in a film. Frank
Lloyd is to be congratulated on his film
masterpiece of the sea."

Louella Parsons in the American : "A
'wow' of a picture. Frank Lloyd has given
us a colorful, atmosphereic picture that will
hold the interest of all who see it. 'The Sea
Hawk' is perhaps the most pretentious film
ever made by First National, and if they
need any encouragement I am glad to tell
them that they have my blessing and ap-
proval to make as many more of its kind
as they like."

Harriette Underhill in the Herald Tribune :
" 'The Sea Hawk' is a picture which every-
one is going to enjoy. It looks to us as
though 'The Sea Hawk' is a perfect per-
formance for Rafael Sabatini, who wrote
the story, and Frank Lloyd, who put it on
the screen."

Don Allen in the Evening World: "A
magnificent picture. Seldom have we seen
such a satisfactory picture. It does not
sacrifice one whit of the story or action to
drag in scenes that are beautiful but mean-
ingless."

Quinn Martin in the World: "The old
Spanish Main has not been done so well on
Broadway in many a day. Director Lloyd

of Jack Pickford and Louise Huff in "Seven-
teen." Except for a short period, when he
was loaned to Al Christie for a leading part
in "So Long Letty," a feature length comedy,
and about six months with Goldwyn, Hier's
work with Paramount has been continuous
over this period. He has appeared in about
forty-five features during this time.

The series for distribution through Edu-
cational will be produced at the Christie
Studios, Los Angeles, and production will
start at once. Mr. Hiers left New York for
California last week, after completing final
arrangements with Mr. Hammons regarding
his coming productions.

has photographed a Mediterranean of superb
antiquity and glamour. . . . There was
much of realism and something of dramatic
power."

Thomas B. Hanly in the Morning Tele-
graph: "In 'The Sea Hawk' Frank Lloyd has
added an epic of the sea to the pictures of
an epochal year. Mr. Lloyd has made
something that will start the blood a-tingling,
the eyes to glistening and the heart to beat

WALTER HEIRS

the faster. He has shown genius in the
use of his material."

Rose Pelwick in the Journal: "Frank
Lloyd's intensely interesting picture. 'The
Sea Hawk,' is one of those pictures you will
have no trouble coaxing the men fol s to go
and see. It is full of romantic adventure and
melodramatic action that everybody likes
awfully well."

McElliott in the News: "A lusty tale
traced in the blood of seamen. There are
few flaws, if any, in the arguments. Mr.
Sills is somewhat magnificent, I think, in his
alive and conquering role. The production
is superbly staged. Especially impressive
are romantic galleons."

New York Critics Pronounce
"Sea Hawk" a Masterpiece

652

MOVING PICTURE WORLD

June 14, 1924

T. H. Ince Renews Contract;
To Make Six First Nationals

CONTRACTS have been signed whereby
Thomas H. Ince, the noted producer,
renews his distribution arrangement
with First National Pictures, Inc. New con-
tract covers a third year of cordial affilia-
tion between Mr. Ince and First National.

Negotiations, which have been in progress
for several weeks between Mr. Ince and
First National, and a general agreement for
renewal was effected between Mr. Ince and
the Board of Directors of First National at
New Orleans late in April, although the
formal contracts have just been signed by
Robert Lieber, president of First National,
and Colvin Brown, eastern representative of
Mr. Ince and vice-president of the Ince
Corporation.

The contract calls for six Thomas H. Ince
special productions for delivery during the
coming season. Two of the stories have al-
ready been selected by Mr. Ince. They will
be Kathleen Norris' big novel, "Christine of
the Hungry Heart," and "Dr. Nye," the new
and popular story from the pen of Joseph
Lincoln. "Christine" is generally conceded
to be one of Mrs. Norris' most popular stor-
ies, and "Dr. Nye" is reported as one of the
biggest sellers of Joseph Lincoln's career.

The consummation of the contract between
Mr. Ince and First National indicates the
most active year in the history of the big
Ince Studios at Culver City, Cal., for in addi-
tion to the six First National specials Mr.
Ince will make "The Last Frontier," from
Courtney Riley Cooper's story of the Ameri-
can West, and possibly one other picture of
the same proportions. In addition to these
productions, Mr. Ince will produce four
Charles Ray pictures, and there will be oper-

ating at the Ince Studios three additional in-
dependent units producing four pictures each.

The affiliation between Thomas H. Ince
and First National began at the time of
the merger of the Associated Producers, Inc.,
with First National and his contract has been
renewed twice since that time. His deliver-
ies to First National have included many
outstanding successes, notably "The Hotten-
tot," "Anna Christie," "The Marriage Cheat"
and "Those Who Dance."

Thomas H. Ince is one of the outstanding
figures in independent production, and a re-
newal of his contract with First National is a
confirmation of the indication that First Na-
tional intends to continue as a distributor of
independent product in addition to making
its own pictures.

JACQUELINE LOGAN

Jacqueline Logan to Star

in "The House of Youth 99

ANEW star has been added to the list
of forthcoming Hodkinson releases in
the person of Jacqueline Logan, who
will be presented by Regal Pictures in a
series of at least four productions, the first
of which will be "The House of Youth."
This has been adapted for the screen by C.
Gardner Sullivan from the novel by Maude
Radford Warren.

The story published by Bobbs- Merrill Co.,
which is listed among the best sellers of the
past year, is woven about a girl who typi-
fies the current rebellion of modern ideas
against old codes and conventions. The

action is set in high social circles with an
ending that points a prognosticating moral.

Miss Logan has graduated to stardom
through her work in Universal, Goldwyn and
Paramount productions. She gained the
commendation of the critics in "Salomy
Jane," "North of 36," "Java Head," "Ebb
Tide," "Burning Sands," "The Blind Bar-
gain," "Molly O" and "Gay and Devilish."

"The House of Youth" will be produced at
the Thos. H. Ince studio for early fall release
by Hodkinson.

"Plastigrams" Go Big

Educational's Exploitation Puts Over
Novel Series

Vigorous exploitation on "Plastigrams,"
Educational's novelty Third-Dimension pic-
ture, resulted in packed houses during its
run at the Lucas Theatre. Savannah, Ga.

A newspaper and billboard campaign was
booked up by signs on street cars reading,
"Take this car to the Lucas Theatre ; see
'Plastigrams,' the sensation of moving pic-
tures," and the dates of the showing. These
attracted attention over a wide area. This
is believed to be the first time the street car
sign idea has ever been applied to the ex-
ploitation of a subject of such short length.

The marquee of the theatre was covered
with a huge sign displaying the title of the
picture and reading matter to the effect that
a bell would ring ten minutes before "Plasti-
grams" would be on the screen. The com-
bination of the sign and the ringing bell
attracted crowds to the lobby and the the-
atre enjoyed capacity business.

Lloyd Hamilton in "Good Morning," Educational Comedy

Gallanty with Hodkinson

Sam A. Gallanty, one of the best known
men in the Eastern sales forces, has again
joined Hodkinson as manager of their Buf-
falo branch office. Gallanty was formerly
associated with Hodkinson as Washington
branch manager.

June 14. 1924

MOVING PICTURE WORLD

653

Scenes from the C. B. C. production "Traffic in Hearts"

Critics of Three Cities

Acclaim Pickford 's Last

IF the manifestations of approval be-
stowed by applause and exit comments
mean anything, then Mary Pickford
has achieved the crowning triumph of her
career in 'Dorothy Vernon of Haddon, Hall,' "
said the critic for the Washington Post
when this United Artists release was shown
at the National Theatre, Washington, D. C,
at regular attraction prices. "Miss Pickford
never looked better, never played with finer
artistry. To cap the climax she has a horse-
back ride that fairly takes one's breath away.
It is a great ride."

" 'Dorothy Vernon of Haddon Hall' is one
of the best pictures Mary Pickford ever em-
bellished," said the critic for the Washing-
ton Times. "She has been given everything
in the way of story, setting, support and
photography, and the result is a picture that
none but the blind will care to overlook.
Never in any picture have we seen more
enchanting photography and lighting. When
the year's choices of the best pictures are
made, 'Dorothy Vernon' will' certainly be

r~T\ OM MIX, the William Fox star, has
I started work in the fiftieth feature
•* production in which he has been
starred. "The Heart Buster" is the title of
the record breaking vehicle for the star and
it is being made at the William Fox West
Coast studios. It will be released as a star
series attraction on June 29, and will be the
last Mix picture of the 1923-24 season.

Fox Film Corporation announces that a
special publicity campaign will accompany
this picture when it is released. Fox sug-
gests a "Tom Mix Week" in the houses
playing this picture.

Tom Mix since he was elevated to star-
,dom about seven years ago by William Fox

found high up on the list.'' he commented.

" 'Dorothy Vernon of Haddon Hall' brings
the real Mary Pickford back to the screen;
that is enough in itself," said the critic for
the Indianapolis Times at the opening of the
picture at the B. F. Keith Theatre, Indiana-
polis. "She has restored to the screen the
real little cut-up that she was in earlier pic-
tures. The public likes her best when she is
cute. She is loved best in 'sweet, young'
parts or as a haughty little tom-boy. She is
all these in 'Dorothy Vernon.' "

"Many factors contribute to the success
of 'Dorothy Vernon of Haddon Hall,' " said
the reviewer for the Free Press when the
picture was shown at regular attraction
prices at the New Detroit Theatre. "Natur-
ally Miss Pickford is the chief attraction.
The cast is also of special importance.''

"Not since the days of 'Daddy Long Legs'
has the sprightly Pickford spirit had such
romping leeway," said the critic for the News.
"The whimsical touches of Marshall Neilan,
who directed, are always in evidence."

has been a consistent producer of good pic-
tures, each of which has been a proven
strong box office attraction.

"Cupid's Round Up" was the first full
length dramatic feature in which Tom Mix
was starred by William Fox. It is a coin-
cidence that the story for the first picture
was written by George Scarborough, who
also wrote the original story for "The
Heart Buster," which Jack Conway is direct-
ing on the Coast.

Among the Mix pictures which have made
box office history are : "The Untamed,"
"The Lone Star Ranger," "Mr. .Logan of the
U. S. A.," "Ace High," "After Your Own
Heart," "Stepping Fast."

Pathe June 15 Releases

"Declaration of Independence" Heads
Well Balanced Program

"The Declaration of Independence," tenth
in the series of historical dramas known as
the "Chronicles of America" and produced
under the auspices of the Yale University
Press, heads the list of Pathe releases for
the week beginning June IS.

Pathe also releases for that date two
comedies of two reels each, "Suffering
Shakespeare," one of the Spat Family ser-
ies, and "The Lion and the Souse," produced
on the Mack Sennett lot.

The fourth chapter of the latest Pathe-
serial, "The Fortieth Door," a Grantland
Rice sportlight, "On Guard," and a Hal Roach
comedy, "Fast Black."

Besides these there are the Pathe stand-
ards, News release numbers SO and 51 and
the Pathe Review No. 24; Topics of the
Day, No. 24, and "That Old Can of Mine,"
a cartoon illustrating an Aesop Fable.

Made DeMille Assistant

Turning his back on his training of years,
Rudolph Berliner, former musical director
for the Ritz-Carlton hotels and for Klaw &
Erlanger productions, has joined the assist-
ant director staff of Cecil B. DeMille pro-
ductions to learn the film production busi-
ness. He will have important duties in con-
nection with "Feet of Clay," the next Cecil
B. DeMilie Paramount picture.

His Second Comedy

Charles H. Christie, who has been in New
York for a week conferring with Hodkinson
for the next two Al Christie features to be
released by that company, announces that
the first has been obtained. It is "What's
Your Wife Doing?" from the Hungarian of
Emilc Nytray. It was too soon for Mr.
Christie to announce the details of the pro-
duction as to members of the cast or di-
rector, but he said that production would
start very shortly.

Returns to Screen

Marguerite Clayton, who has been in re-
tirement for the past few seasons, has been
signed by Hunt Stromberg and will return
to active screen work in "Tiger Thompson,"
the third of the Harry Carey pictures to be
distributed by Hodkinson.

Tom Mix Starts His Fiftieth

Starring Vehicle for Fox

.. kill

Selling the Picture to the Pubuc

EDITED BY EPES WINTHROP SARGENT

Many Press Agents Lack Enterprise A Society Scandal

to Use the Stunts Provided for Them Helped by Baseball

EVERY little while some New York press
agent drops in to display some stunt
he has worked. Very few of them
seem to possess more than a limited knowl-
edge of exploitation, though they always
insist that they read this department regu-
larly.

Only the other day a young man came in
with a hook-up with a local paper. He got
one mention of his house in a campaign cov-
ering several weeks. And this in spite of
the fact that he had sold the paper the
scheme and was paying a generous half of
the cost.

Because he did not know the ropes, he
let the paper put it all over him. He had never
heard of the classified advertisement stunt,
though we allude to it every six or eight
weeks. He did not know the coupon scheme
for building matinee business. He did not
know about hooking local merchants in their
window and newspaper advertising.

Just Doesn't Care

He says he has been reading this depart-
ment ever week for several years. He has
been making publicity his means of liveli-
hood for the same length of time, and yet
he does not know the elementary stunts
which the live wire man knows so well that
he forgets when he did not know.

In other words, this young chap does not
care about his job sufficiently to perfect his
knowledge. He is too dense, to unenterpris-
ing to take in the knowledge even when it
is handed to him in compact form.

Any boy of high school age should be able,
after a three months study of this depart-
ment to plant stunts, to steal space and to
work lobbies. Scores of the best men in the
country, from ocean to ocean, form the
faculty of the most practical business school
imaginable, and yet a lot of youngsters care
so little about their jobs that they do not
even read understandingly. They may read,
but they do not absorb the knowledge.
Make It Your Own

They may read about the clever manner
in which a manager in California got the
newspaper to give him a front page box for
two weeks in return for six single tickets a
day, but it never occurs to them to go out
and pin the same scheme to the local or
locality paper.

They read of a clever lobby idea, but if
it was worked on The Hunchback of Notre
Dame, and they do not have that particular
play booked, it never occurs to them that
it will sell just as many tickets to A So-
ciety Scandal or Scaramouche.

They do not even realize that a new way
to distribute heralds for Boy O' Mine may
be worked just as well for The Mailman.
They fail to make knowledge their own.
Some Are Good

There are some kids fourteen, sixteen and
eighteen years of age who know more about
exploitation than men of thirty and forty.

They are mentally alert. They make scrap

books, they memorize the elemental stunts
and they use what they know. They earn
the money paid them and more. They get
ahead. They fit themselves for advance-
ment. They make careers where others barely
hold "jobs" that are not even "positions."

Week after week the best men in the
country report their schemes, either directly
or through the exploitation departments of
the various companies. The very cream of
the exploitation is spread out in a half dozen
pages each week. And they know no more
about exploitation now than they did last
year or will know next year.

Real Money

There is not an issue of this department
that is not worth from $10 to $50 to the
small houses, or from $100 up to the houses
of larger capacity, and yet hundreds of man-
agers overlook these opportunities because
they fail to realize that they can do the
same things that are done by the Howard
Theatre in Atlanta, The Missouri, in St.
Louis, or the Los Angeles theatres. The
sale may be smaller, but the results will be
proportionately as great.

Don't kick about poor business. Use ex-
ploitation and better business. It can be
done, because it is being done, every day
in every week, and it is being done on the
tips contained in this department.

Don't be a wanter. Be a go-getter.

It Was New

Because he had never done it before, Oscar
White, of the Rex Theatre, Sumter, S. C,
pasted a six sheet on Black Oxen to the
floor of his lobby. It was more than enough
to send the receipts over the top.

Between Billy Sunday in his well known
revival stunt and the opening of the local
baseball season, Howard Waugh could see
nothing between himself and starvation but
considerable of a hustle — so he hustled.

He had Gloria Swanson in A Society Scan-
dal at Loew's Palace Theatre, Memphis, and
he arranged with the managers of the ball
park to shoot the opening day crowd. There
is a special trophy for the town in the
league giving the best attendance figures on
the season, and local pride led the Mayor
to declare a half holiday, that the opening
might be as large as possible. The an-
nouncement that all who attended the game
could see themselves on the screen got them
all down to the park, where a news camera-
man shot the entire crowd while they
watched a twelve foot banner telling where
the picture would be shown.

Waugh got a Gloria Swanson salad on the
menus of three leading hotels, the Swanson
hat into a millinery shop and tied her to a
victrola display. In addition he got about
400 inches of display advertising, mostly
showing Gloria wearing a $20,000 pearl
necklace which was duplicated by a local
jeweler for considerably less in imitation
stones. It happened to be Pearl Week, in
case you didn't hear about it, so the jewelers
were busy with pearls.

After that even Billy Sunday could not
hurt the run, though usually he is a box
office blight.

Keep your eye open for any new soft drink.
Most manufacturers will be glad to sample
your patrons and thank you for the cliance,
and you will profit by the extra business.

A Paramount Release

MAKING THE BASEBALL OPENING HELP A SOCIETY SCANDAL
Howard Waugh, of Loew's Palace Theatre, Memphis, took a shot at the crowds out
for the opening of the ball season and most of them came to see the Swanson play —
and themselves. It made good business better in spite of Billy Sunday's revival.

June 14, 1924

MOVING PICTURE WORLD

655

M^l A AAflllllllHllMBII ^

A First National Release

HOOKING WHEN A MAN'S A MAN TO A GORILLA HUNT

Charles Morrison got hold of a local feature of a gorilla hunt and offered the opinion
that when a man's a man he can bag lions and things, and because the hunter is a
resident of Jacksonville, the Imperial Theatre was almost too small.

Varied Stunts Used
to Help Haddon Hall

About the biggest smash on "Dorothy
Vernon of Haddon Hall'' was worked in
Toronto where the picture was shown be-
fore New York got it. Miss Pickford is a
native of Toronto and "Toronto's own little
daughter" was the slogan. Much ado was
made over the world premiere at the Grand
Opera House, and about the only bet over-
looked was to declare a municipal holiday on
the opening afternoon.

The street cars stopped in front of the
theatre while the conductors called "Grand
Opera House. Change for Dorothy Vernon
of Haddon Hall, with Mary Pickford, Tor-
onto's little girl." The house front was a
castle entrance, rather solidly built, since the
picture was put in for an extended run at
opry house prices, and special drawings were
made for the advertising work to fit the new
slogan, with the maple leaf and the national
ensign.

In Washington, D. C., the picture had to
fight the Ringling-Barnum Bailey show and
one of the stunts was to lay off 5,000 seats
to the schools on a 50-50 basis, the tickets
being good on two specified matinees. The
school half was diverted to the playground
fund, and the advertising sold many regular
tickets.

Newspapers and billboards were generous-
ly used in Cincinnati, where the picture
played at Keith's, and these were supple-
mented by a liberal post card distribution
and a newsboy special matinee.

In Norwich, Conn., twelve feeder towns
were posted and numerous store hook-ups
were employed, while the "original" cos-
tumes on living models made a window
stunt of real value for the Orpheum Thea-
tre, Everett, Wash.

It looks as though the paintings were go-
ing to do a lot of the work, but don't over-
look the castle front idea.

Auto Cops Helped
in New Haven Stunt

Sometimes the police object to the auto
summons stunt, but in New Haven the re-
verse was the case when the Bijou Thea-
tre put out a summons for Bluff.

Two of the best-known traffic cops saw
the stunt, got an armful of the fakes and
had the time of their lives handing them
out the idea themselves, coming over to the
theatre to ask for a supply.

Perhaps you can work it if you have such
a thing as a good-natured traffic cop in your
town.

When a Man 's a Man
He Shoots Big Game

Charles Morrison, of the Imperial Thea-
tre, Jacksonville, likes the local angle. He
knows that it means extra money in the box
office, and a recent hook-up brought an in-,
crease of about 20 per cent.

A local hotel man has a hobby for hunt-
ing big game, and as they don't even shoot
bootleggers down in Florida, he goes to
Africa to get it big enough.

On his last trip he took five reels of pic-
tures on a gorilla hunt, and Morrison edited
it down to about 2,000 feet of snappy ac-
tion. He tied this to When a Man's a Man
on the proposition that when a man's a
man he can do such things, and he featured
Ben Burbridge's Gorilla Hunt even with
the Wright story. Burbridge loaned a lot of
lion skins and things which made a big
lobby smash, and a perambulating book saw
to it that the local stunt did not overshadow
the real attraction.

Between them the attractions eliminated
all traces of red ink.

Fuld Worked It

Twice — and Free

Jack Fuld, of First National, used the
spell-it-out stunt worked in the Washington
newspapers for The Son of the Sahara on
Why Men Leave Home at the Rialto The-
atre, Omaha.

The big difference was that Jack gave it
to the News as an exclusive, and it not only
cost him nothing but he went back the next
week with the Sahara story and got as
much out of that.

The word Fuld used for Why Men Leave
Home was "simps," and you could i use it
either for the men or the home-makers.

Still Going Strong

Still they come. The latest is the "Ice-
bound people I have known" which the
Strand Theatre, Syracuse, used for Icebound
at the suggestion of William Mendelssohn,
Paramounteer. The offer was $35 in real
money for the best 250 word letters to the
Journal.

The late Max Doolittle earned his niche
in the exploiteer's Hall of Fame when he
invented this for The Great Moment, four
or five years ago. It's still one of the most
popular ideas.

Cooperation **th a capital "C

\7IVAUDOU, the largest creator of high-class perfumes and toilet articles in the
country, has made arrangements with Metro for a complete, cooperative, national
advertising and window display campaign on their products — Mai d'Or perfumes —
tied-up with Barbara La Marr, Mae Murray, Viola Dana, Laurette Taylor, Ranee
Adoree and Jean Tolley.

When you book a Metro picture in which any of the mentioned Metro players appear,
get in touch with Vivaudou, and with your local drugstores —

Tell Mr. R. F. Lindquest

V. Vivaudou, Inc.

469 Fifth Avenue, New York City

When you are playing the picture — He will start the
wheels — It will profit you to cooperate with

Vivaudou

656

MOVING PICTURE WORLD

I une 14. 1924

Oregon Theatre

Likes Cutouts

Generally speaking it is poor policy to hide
the box office, but the Castle Theatre,
Eugene, Oregon, seems to specialize in cut-
outs, and in the case of Lillies of the Field
we think that the five girls would pull
any man and most women up to the wicket
even if they had to walk the traditional
mile. In this instance the theatre painted
its own banner and Russell Brown refers
to the production as "First National's Ex-
travaganza," though it is scarcely that. Any-
how it listens well.

A First National Release

LIKE LILIES?

The cutout beats home made lobby ideas
a mile and three quarters and gives a com-
pelling argument in favor of ticket pur-
chases at a very small cost. Most of the
First National paper holds the cutout idea
firmly in mind and if the managers do not
remember "Bill" Ycarsley in their prayers,
they are ingrates. He helps them a lot.

In the Open

Built along the lines of a Spanish home,
the Plaza Theatre, St. Petersburg, Fla., has
an open patio that is ideal for many types
of display.

For Flowing Gold W. J. Melvin used a
miniature of an oil field on a scale to cor-
respond with a four-foot derrick, and it
looked much better out under the sky.

•MM

i Ll. (jj

^1 First National Rrleasc

THIS IS A RECORD BREAKING DISPLAY OF SCENIC STILLS
The Rivoli Theatre, Portland, Ore., decided on stills for a lobby display on Boy o'
Mine, and fairly papered the lobby with its display. According to Walter Eberhardt
the exchange had to wire for more stills to supply the theatre's demand.

Says Free Passes
Will Cure or Kill

C. H. Douglas, of the Realart Theatre, Los
Angeles, sends in a free pass stunt he has
been using with the remark that it is either
the salvation of a sick house or will work its
final undoing.

He sold one thousand tickets each to 42
merchants at $10 a thousand. These were
imprinted with the name of the merchant
and carried a stub telling that it was good
for one admission to the Realart Monday to
Saturday inclusive and on Sunday matinees,
holidays and "vaudeville nights" being ex-
cepted. The tickets were good over a period
of three months.

About 12,000 of the tickets were used and
Mr. Douglas writes that his business has
dropped 20 per cent, since the expiration of
the tickets. He thinks that the three months'
period keeps him waiting too long for
results.

We think that Mr. Douglas took too
drastic an action. In the first place the

offer was too generous. We presume that
these tickets were used bv the merchants as

art

trade builders. With forty-two merchants
handling them, it was possible to obtain all
the tickets required without the actual in-
vestment of cash, with the result that there
is comparatively little cash business done.

The underlying idea is to get people into
the house with the hope that they will form
the theatre-going habit. That part of it is
all right, but to give them practically free
shows for a three months' period, with only
the Sundays and holidays held for cash
business is to make them chronic deadheads.
That seems to be the trouble with the idea
as Mr. Douglas has worked it.

It would be better to hold the tickets to
two or three days each week for a period of
not more than a month, and the free dis-
tribution should be held to a smaller num-
ber of tickets, or a smaller number of mer-
chants.

The cash return of $42 is negligible. It
would have been better to have given a lim-
ited number of tickets without cost to some
prominent store, getting out just enough
to fill the house on these poor nights or even
not more than 75 per cent.

Then on these nights advertise heavily the
coming attractions when free tickets are not
available and regard the whole scheme as an
advertising stunt, without regard for a pos-
sible cash return from the sale of the tickets.

This ticket scheme has been used with
success to develop matinee business, and in
the smaller towns the Farmer's Matinee is
still a success, but 42,000 singles are entirely
too many to have out at one time. In most
instances it will hurt far more than it will
help.

Mr. Douglas offers his experience for the
benefit of others who may have some such
scheme in contemplation.

THIS IS OUR IDEA OF A PRETTY NIFTY LOBBY DISPLAY
It shows how Dana Hays sought to lift the curse from a costume drama when he
played Constance Talmadge at the Strand Theatre, Seattle, in The Dangerous Maid.
Notice the door treatment.

The race may not always be to the swift, but
it lirlps a lot to hustle. Make it a point to pull
at least one good stunt each ivcek and more if
your features will zvarrant it.

And keep your big stunts for your big
jictures. Take a little loss, if you -must, on o
weak sister, rather thin spoil you chances on 9
big one by wasting your exploitation ammuni-
tion on a picture that zvill make less money.

June 14. 1924

MOVING PICTURE WORLD

657

Had Fancy Trimmings
for Special Showing

u
u

a
u
Jsr
(3

u
u
J3

Court of (Brnrriil £>reoiona of |)lruaurr
Sluunl (County,

^tatp of ifllnrtfla

Subpoena

In the Name of the People of the State of Happiness.

YOU ARE COMMANDED to appear before the Court of General Sessions of
Pleasures to he holden in and for the said county of Duval at the Courts Building
(Palace Theatre), on Saturday, the 29th day of March instant, at the hour of 12
noon of the same day. as a juror to the criminal action presented by the
people of the State airainst Kenneth Winthrop, in the super mystery photoplay.
"The Acquittal." By order of the Court.

Counsel for Defendant.

Clerk of Court.

A failure to attend will make you liable to a loss of from $50 to $250 worth of entertainment.
Jurors are well paid for attendance.

TAKE NOTICE

This is a trial jury screening of the wonderful mystery photoplay "THE ACQUITTAL" which
will be shown at The Imperial, four days beginning Sunday March 30th.
CAUTION — Don't tell your friends how it turns out! They'll Never Guess!

A Universal Release

AN EXCEEDINGLY GOOD SUMMONS FOR THE ACQUITTAL
Charles Morrison used this form of invitation for a special advance showing at the
Imperial Theatre, Jacksonville, and then served an injunction paper as the audience
left, enjoining them from revealing the mystery to any of their friends.

Figuring from the advices from the Thea-
tres Department of Paramount that a spe-
cial showing would be the best way to put
over The Acquittal, Charles Morrison, of
the Imperial Theatre, Jacksonville, Fla., put
on all the trimmings he could think of.

With the aid of the clerk of the U. S.
Circuit Court, he framed up the summons re-
produced here as a guide to others, but the
form should follow closely — but not too
closely, the form used locally.

These were the invitations, and the names
were filled in by hand. They were sent to
about 200 persons, of whom 150 turned up
for the special showing. The stage was set
as a court room, the Palace being used so as
not to interfere with the regular show at the
Imperial. The court attaches were all offi-
cials of the local courts, and they had the
procedure to a fine point of exactness.

When the curtain rose the judge an-
nounced that the State having rested its case,
the counsel for the defendant, Kenneth
Winthrop, would sum up. Morrison an-
nounced that he would prove by means of
motion pictures that his client was innocent
and defied the jury to tell who was the real
culprit.

The picture was started and at the proper
point was stopped while cards were dis-
tributed to the "jury" on which they were to
write the name of the person they believed
to be guilty. After the cards had been col-
lected, the picture was run through and the
lawyers present were called upon to decide.
They named two persons, and out of 125
cards turned in only 22 had partially solved
the problem and none was fully correct, so
there were no prizes, but Morrison passed
around cigars and everyone was content.

As they left the theatre each was handed
an injunction restraining them from reveal-
ing the finish to any person. These were
carried away and widely shown. The pic-
ture received the best verbal advertising
given any recent feature and the newspapers
carried fine stories of the failure of the de-
tective force to win the straw hats Morrison
had offered for the solution.

For a street stunt Morrison used sum-
mons cards, similar to the parking overtime

cards used by the police. He also gave
out a lot of extra summonses and injunctions
to persons who called at the theatre to ask
for them.

It cost him $12 to buy a $250 increase,
which is pretty good business. It was the
early half of the week, too, Monday to
Thursday.

Advance Tableau

Instead of a poster on the drop curtain,
E. D. Turner, of the Imperial Theatre, Ashe-
ville, N. C, used a tableau for The White
Sister, with three people impersonating the
nun, the soldier and the priest. The trio

were posed against a black cyke. Special
lighting enhanced the pose. The idea is not
new, but it could be used more often, since
the results are very good.

For the prologue during showing, that
originated at McVickers, Chicago, was fol-
lowed, a singer against a cathedral drop
with stained glass window, spot lighted. The
Rosary was the musical selection.

Very little outside stuff was done, .since
Mr. Turner felt that the dignity of the re-
lease was opposed to stunt exploitation.

An Anniversary Idea

Harry F. Storin, of the Leroy Theatre,
Pawtucket, R. I., got out a four page issue
of the Leroy Link for the first anniversary,
a sightly little sheet in blue ink on a some-
what pinkish stock. The first page is de-
voted to an appreciation of the patronage,
and the back to the program, with special
numbers and Name the Man as the film
feature.

Inside there are a congratulatory letter
from the Governor, a reprint of the news-
paper editorial on the house opening the
year before, a retrospect of that event and —
this is new — the log of the theatre for its
first year, listing the important events of
the twelve months. This last is something
well worth copying when you come to pre-
pare copy for your own next anniversary.
Pick out the high lights and remind people
you have been alive.

If the old swimming hole gives you opposi-
tion this season of the year, remember that
you can put oilcloth on some seats and invite
unto parties to stop on their way to or from
the swim. It paid last year and the year before.

A First National Release

ONE WAY OF PUTTING OVER WHEN A MAN'S A MAN
This book was only one of the angles of a Harold Bell Wright Week, staged by the
Empress Theatre, Oklahoma City. The right hand page gives an extract from the
book calculated to suggest the story. All the book stores were hooked to the "Week."

656

MOVING PICTURE WORLD

lime 14. 1924

^1 First National Release

Oregon Theatre

Likes Cutouts

A First National Release

LIKE LILIES?

In the Open

Built along the lines of a Spanish home,
the Plaza Theatre, St. Petersburg, Fla., has
an open patio that is ideal for many types
of display.

For Flowing Gold W. J. Melvin used a
miniature of an oil field on a scale to cor-
respond with a four-foot derrick, and it
looked much better out under the sky.

Says Free Passes
Will Cure or Kill

C. H. Douglas, of the Realart Theatre, Los
Angeles, sends in a free pass stunt he has
been using with the remark that it is either
the salvation of a sick house or will work its
final undoing.

We think that Mr. Douglas took too
drastic an action. In the first place the

offer was too generous. We presume that
these tickets were used by the merchants as

trade builders. With forty-two merchant*
handling them, it was possible to obtain all
the tickets required without the actual in-
vestment of cash, with the result that there
is comparatively little cash business done.

Mr. Douglas offers his experience for the
benefit of others who may have some such
scheme in contemplation.

The race may not always be to the swift, but
it helps a lot to hustle. Make it a point to pull
at least one good stunt each week and tnort if
your features will warrant it.

And keep your big stunts for your biff
pictures. Take a little loss, if you must, on o
Weak sister, rather thin spoil you chances on t
big one by wasting your exploitation ammuni-
tion on a picture that will maJte less money.

A First National />'<■/<•</.

June 14. 1924

MOVING PICTURE WORLD

Had Fancy Trimmings

u
u

JSr I
u I

U E-
8

Court of (Grurral .-*rsoinno of {llrasurr
SHmnl (County,

^tate of iFIortoa

Subpoena

In the Name of the People of the State of Happiness.

YOU ARE COMMANDED to appear before the Court of General Sessions of
Pleasures to be holden in and for the said county of Duval at the Courts Building
(Palace Theatre), on Saturday, the 29th day of March instant, at the hour of 12
noon of the same day, as a juror to the criminal action presented by the
people of the State against Kenneth Winthrop, in the super mystery photoplay.
"The Acquittal." By order of the Court.

Counsel for Defendant.

Clerk of Court.

A failure to attend will make you liable to a loss of from $50 to $25(1 worth of entertainment.
Jurors are well paid for attendance.

TAKE NOTICE

A Universal Release

for Special Showing

These were the invitations, and the names
were filled in by hand. They were sent to
about 200 persons, of whom ISO turned up
for the special showing. The stage was set
as a court room, the Palace being used so as
not to interfere with the regular show at the
Imperial. The court attaches were all offi-
cials of the local courts, and they had the
procedure to a fine point of exactness.

For a street stunt Morrison used sum-
mons cards, similar to the parking overtime

cards used by the police. He also gave
out a lot of extra summonses and injunctions
to persons who called at the theatre to ask
for them.

It cost him $12 to buy a $250 increase,
which is pretty good business. It was the
early half of the week, too, Monday to
Thursday.

Advance Tableau

were posed against a black cyke. Special
lighting enhanced the pose. The idea is not
new, but it could be used more often, since
the results are very good.

Very little outside stuff was done, since
Mr. Turner felt that the dignity of the re-
lease was opposed to stunt exploitation.

An Anniversary Idea

A First National Release

// the old swimming hole gives you opposi-
tion this season of the year, remember that
you can put oilcloth on some seats and invite
auto parties to stop on their way to or from
the swim- It paid last year and the year before.

658

MOVING PICTURE WORLD

June 14. 1924

Plenty of Music in
Enchanted Cottage

Jack Quinlan, of the Mainstreet Theatre,
Kansas City, got hold of a miniature cottage
and placed it in the window of a big music
store with ribbons leading to a grand piano,
a radio set and a phonograph, as suggestions
for. the furnishing. That back sign reads:
"Music the Crown Jewel of an Enchanted
Cottage."

We suppose you also bought all that sheet
music to play on the piano.

It made a pretty display, but the Main-
street would stand small show against an
enchanted or any other sort of cottage with
all these home-entertainers.

Walter Eberhardt writes that Quinlan had
to insure this "replica design'' for $500 be-
fore he could borrow it. We wonder if
Walter knows what replica means. If he
he did, he would not use it in this sense.

Played Jazz Band
Even with Feature

About a year ago the musicians walked
out of their pits in the Fort Worth theatres,
and their dispositions were such that the
managers urged them not to hurry back.
Since then the Texas town has known only
the organ and the piano until Barry Burke
decided to give a music week all his own.
He hired an eight-piece jazz band and ad-
vertised it like an eight-reel feature.

And to get the most for his money, Burke
loaned them to the local broadcasting sta-
tion, owned by a newspaper, for three ap-
pearances daily, and the paper had to boom
them like a circus to cry up its own wares,
so the people flocked in to hear the band
"in person" too.

Just one more instance of making the
radio work for instead of against you. Just
at present you can't hurt the radio. The
next best thing is to make it help you. Burke
did. Others have done so. Have you?

A Swedish Banner
for Anna Christie

It is revealing no secret to admit that
Anna Christie was supposed to be a Swede,
and when the Ince production reached
Sweden the Palladium Theatre, Stockholm,
played it with more than the usual exploita-
tion, making a banner forty feet long for
the top of the marquise.

Instead of freskling it all up with sailing
ships and sea gulls and things, it merely
showed a rather sketchy sea and sky as the
background for a cutout from the 24-sheet,
showing the familiar head, and the text :
Thomas H. Ince's
Iscensatining av

and the title.

Under the awning three of the archways
above the doors were given to lettered ap-
peals to national pride, with a three sheet
and two sets of stills. It all helped to give
the First National unusual distinction.

Don't use prise contests to hold up Summer

business. Usc 'noi'el exploitation

Volcano and Clinch
in Friendly Rivalry

It is an earthquake that supplies the big
punch in Torment, but Russell F. Brown, of
the Castle Theatre, Eugene, Oregon, figured
that the earthquake was less picturesque
than the volcano used on the First National
paper, so he took the clinch from the three
sheet and set it in front of the cutout of the
volcano and you could watch Owen Moore
and Bessie Love spooning with such
fervor that they never even noticed the
heat from the molten lava.

A First Sationnl Release

REAL FERVOR

It made a wonderful flash in a narrow
lobby and there was nothing tormenting
about the box office statement, since the cut-
outs sold a rather dubious title to a high
point of completeness.

Long Distance

Because he wanted to pave the way for
Thy Name Is Woman at the Mission Thea-
tre, Los Angeles, without bumping The
White Sister, another Metro ward, B. F.
Rosenberg got out six and 24-sheets adver-
tising the picture as "Now playing at the
Lyric Theatre, New York," and adding that
seats were $2.20.

It aroused more curiosity than any pos-
sible form of local connection.

A F\

A HEAVY SPLASH ON ANNA CHRISTIE FROM STOCKHOLM
This is from the Palladium Theatre, where the story of Anna was first told in the
country of which she is supposed to be a native. The portrait is from the 24 sheet,
which supports the statement that the sign is forty feet long. Good work.

June 14, 1924

MOVING PICTURE WORLD

659

.4. First National Release

HELPING ANNA CHRISTIE PUT UP A GOOD FRONT

The Theatorium, Lewiston, Idaho, used a compo board front on this release with
"broken through" portraits of the star on the ends and the same picture, plain pasted,
on the two middle columns. The cost was small, yet the effect was pronounced.

Mechanical Pump
for Flowing Gold

Although Walter Eberhardt credits Rus-
sell Brown, advertising manager of the Rex
Theatre, Eugene, Oregon, with this me-
chanical stunt for Flowing Gold, it would
appear more likely that he merely pur-
suaded a local stock selling concern to let
him hook-up to their window display for the
run of Flowing Gold. Most oil concerns
have some attractive miniature to get at-
tention, though few are as elaborate as
this.

The background is painted with a prac-
ticable derrick in front which pumps crude
oil from a bucket into the same receptacle,
using the oil over and over. The fore-
ground is filled in with grass mat. It might
have been specially made for this picture,
and it attracted no little attention.

Fixed Up a One

Mr. Brown touched up a one sheet for a
book display window, blocking out most of
the lower half to work in the "Read the
book. See the play," and with the name of
the theatre. A little repainting made the
one sheet much more valuable than were
it left untouched.

All of this supplemented a fine lobby
banner made by cutting out and reas-
sembling the paper on the picture to show
Sills and Miss Nilsson in the flood with the
derrick in the background, a two plane
effect in a shadow box with some well
chosen selling lines on either side.

Hard work brought unusually good
financial results.

This Sells Serials

P. A. Preddy, of the Elaine Theatre, Sin-
ton, Texas, writes that he has had unusually
good business from The Way of a Man in
its serial form through the use of the scene
photos in miniature which are supplied by
the exchange at a small price — sixteen for
five cents in the quantity Mr. Preddy
bought.

He printed these up as rebate checks and
when they were turned in the first week he
used them a second and even a third time.
He writes that one who has never tried this
stunt will be surprised at the numbers of full
price admissions that will come in addition
to the rebate tickets.

Three weeks of this idea not only got
over the picture better than a general re-
duction on the first chapter, but brought in
more money, and after the third chapter
the audience interest kept the picture going.

What would you think of a grocer who sold
you oleomargarine for butter? Then why try
to sell a poor one with over praise? It's the
same idea.

Gave Anna Christie
a Good False Front

Most women get their false fronts at the
hair dresser's, or used to before the bobs
came in. Anna Christie got hers from the
carpenter shop when she played the Thea-
torium, Lewiston, Idaho.

The management wanted to make this a
distinctive engagement, and the money avail-
able for lobby display was limited, so they
had to do a lot with a little. The straight
front (to switch from hair to corsets),
seemed to be the most useful angle, so the
lobby pillars and the ends were masked in
with compo board supporting a banner of
similar material. On the ends one-sheet cut-
outs of the star were backed by black paint
to suggest that they were revealed by tear-
ing aside the surface. On the inside posts the
same cutouts were made to appear a little
different by straight pasting. There were
panels of selling talk lettered on these in-
side posts, but the outside wings were given
to the display of four stills on each. This
gave a fine lobby with six one sheets and a
set of stills, two of the sheets being used
for the lobby frames. The compo board can
be used repeatedly, so this was not charged
wholly against this picture.

It was a sightly and convincing display,
produced at small cost and carrying a maxi-
mum of effect. If you have the will, you
can do it, no matter what your financial
handicap.

Reminiscent

Remembering the If You Believe It cards,
H. C. Farley used a lot of burlesque don'ts
in the lobby of the Strand Theatre, Mont-
gomery, Ala., each ending with "You Can't
Get Away With It." These got real laughs
and people spent more time in the lobby
than they do with a merely pictorial display.
You had to read each one to get the full
flavor, and making them stop while you shot
the title into their consciousness was the
vital point of the idea.

The rather long title was displayed in five-
foot letters around the three sides of the
lobby.

Pinch Hitting

When Scaramouche was showing at the
Fort Armstrong Theatre, Rock Island, 111., a
window display was planned for a book store
showing Novarro and Miss Terry on either
side of one of the oil paintings. It was a
good idea, but they borrowed the dummies
from a department store and both were per-
fect ladies, which is an awful slam at
Novarro.

A First National Release

HOOKING AN OIL COMPANY TO A FLOWING GOLD RUN
This is a mechanical display which actually pumped crude oil, and is apparently the
ultilization of a window display of an oil company for the advertisement of the Beach
drama at the Rex Theatre, Eugene, Ore. Engineered by Russell Brown.

660

MOVING PICTURE WORLD

June 14, 1924

Two Good Uses of
Plan Book Cuts

Here are two spaces for The Song of
Love from the Strand Theatre, Seattle. The
first is a three tens, used the day before
the opening. The cut fills the upper half of
the space and gives the star and title, dis-

Talmadge

cove

A First National Release

THE LAUNCH THE ENGAGEMENT

posing of the problem of getting a good dis-
play letter. The cut has been mortised to
let in the "Starts Saturday.'' Below is an
extract from the press book, in which these

••ands of the desert are described as at a
white heat, where The Sheik merely used
hot sands. The next desert play will have to
use incandescent as the adjective. The lower
right hand corner announces Schildkrau. as
the support and the panel to the left of the
cut sells the last showings of The Eternal
City. The second cut is a two sevens for
the run of the story, building up a small
two column cut, a little broken rule work,
but keeping the space open. Here the selling
line is "She outskeiks The Sheik" with
"Shieks fight, steel clashes, all for her." That
will probably pull in the readers of a cer-
tain type of literature, but we think the star's
name brought the bulk of the business to
the house. It will be noted that while this
press book cut is scaled to work in a two
column spade with side rules, the use of
three pieces of six point rule, with 18 point
squares, uses more space than was allowed
for, necessitating cutting one of the pieces
of six point on the left to let the cut into
the margin. It is a neat job and. scarcely
shows, and a better stunt than trimming down
the cut. The use of three pieces of six point
rule rather than a solid eighteen point may
have been due to the fact that the office had
no eighteen point, but we are more inclined
to the belief that the use of the three pieces
was deliberate. Probably the reduction will
kill the effect, but in the full size there is a
hairline of white, or rather two hairlines, due
to the fact that the rules do not exactly
match, and these white lines give a much
better effect than would a solid eighteen
point.

Gets Nice Layout

for Co-op Page

S. S. Wallace, Jr., of the Criterion Thea-
tre, Oklahoma City, used the sectional cut
for the prize angle for his double truck on
Woman to Woman, and he made the space
worth more than double to the advertisers
by persuading them to take irregularly spaced
panels instead of the usual formal divisions.
This permits the use of fewer advertise-
ments, but it gives to each advertiser a far
greater chance of getting his stuff read, and
even in the panels there is a nice open dis-

play that will further work toward the same
end. We don't want to hurt Wallace's feel-
ings, but this is one of the best laid co-op
pages we have seen in a year of Sundays.
This was not a limited contest. A ticket was
given to any person who assembled the
puzzle and presented it at any store. No pur-
chase was required. You just took it in and
came out with a ticket. It you wanted to
buy something, you could, but you did not
have to. Wallace figured that those who
came free would bring money tickets with
them and. both sorts would go out and ad-
vertise the play to all who had not seen it,
and the box office report shows that it
worked out just that way.

Small Type Display
Is Efficiently Done

Good type advertisements are more diffi-
cult to find than good cut layouts. For one
thing most managers seem to persist in the
use of cuts whether they can handle them

Pola Negri

Week
Bedouin?
Sondnj

Chirks DcRochr
lluncly Gordon
Careth Hughes
Adolphe Menjou

"SHADOWS
OF PARIS"

Hm ,»« ho: e Nrv tUn «t Pet* Vifil At
hfamllf*! mpjllk f'.ila ot "Iht ■Hrot" ■»«<
iht htrx fAltinmlimg Holo ot ~ I hi Sfonnh
Omrntfr." I* o itory ot Pomi' titprr 01 t
ondtruvtd thai pa,t* the thriUi of both

WF.K.K OF MAY «— H M W I K It * A IN 'Mtl.lv m lr>.N■fCHT-•
A Paramount Release

A GOOD ALL-TYPE

or not, and those who cannot use cuts seem
to feel that it is not worth while dressing
up type displays. They just write some copy
and send it over to the printer unmarked.
If he has time he gets a good result, or he
may merely slap it through. The Picadilly
Theatre Rochester, N. Y., apparently marks

A First National Release

DURING THE RUN

TICKETS FOR EVERYBODY TO—

H "WOMAN TO WOMAN" [

GREATEST BOSIErT SALE

AN UNUSUALLY NEAT LAYOUT FOR A COOPERATIVE PAGE

June 14. 1924

MOVING PICTURE WORLD

661

the type and studies the display effect.
Knowing that Pola Negri will sell more
tickets than Shadows of Paris, the star name
is given the greater prominence, and then
the play title is given display through the
use of a contrasting style of face. Put the
title in the same face as the star name and
both would be foully butchered. Set as
they are, the light and heavy lines each
gains a distinction from the other. It's a
simple proposition, but you must watch the
printer to see that he uses proper faces.
And both of these lines might be booted
were the house signature in black instead
of outline, but the outline again helps the
star name and is helped by it. The selling
talk seems to be from Mr. Bottsford; a
clever appeal to the effect that in this single
play you get both the Negri of The Cheat
and the Negri of The Spanish Dancer. The
supporting cast is well played up to the left.
A panel of two and twelve point is the only
ornamentation. This is only SO lines by
two, but it would take at least a hundred on
three to get the same display with a cut.
Think that over some time when you can
get no cut. You use less space with all
type and get the same amount of attention.

Script Title Gets

Little Attention

Since you get "Mae Murray" at the first
look, the title of the play is a secondary
matter, but if anyone could be sold on
"Madamoiselle Midnight," the sale would
not be made through this advertisement for
the Colonial Theatre, Indianapolis, since so
few will probably see it. The rest of the

Stay of Yankee Pep and Spanish Fire^S

A Metro Release

A POOR SCRIPT TITLE

space is nicely lettered, particularly the sell-
ing talk, which is in a neat italic that is more
emphatic than straight Roman and yet
scarcely a boldface. The cast is less well
handled in the lettered box. The same type

would have been just as emphatic and lead-
ing out would have given apparent size, but
probably this space sold through the star
name and the cuts, both of which come out
well.

Twin Cuts Tell of
Lilies of the Field

The Princess Theatre, Bloomington, makes
good use of one of the best plan book cuts
for The Lilies of the Field. This is a two
column cut, narrower than the space to per-
mit the use of rule, and the newspaper re-
tains the thirteen em column, but the cut

A First National Release

STORY TELLING CUTS

fits nicely and only the close observer will
notice the square side at the left hand of the
bottom of the cut. Sometimes -the effect will
be better if supplied cuts are left with ir-
regular sides so that they may be worked
in greater widths, if desired. The top half
of the cut, with no square edge, can be set
into the centre of a full page without look-
ing out of place, but the square sided bot-
tom will not look quite as well as one with
the edges softened. But the cut itself is
remarkably intelligent, for the entire story
is told in the two poses. You do not have
to use much imagination to note the contrast
in the two loves. You can get the idea of
the story without great mental effort, and it

suggests a story that will interest. It is one
of those cuts that will sell as well as attract.
First National is doing excellent work in its
art department, but this is above the aver-
age.

Too Much Selling
May Lose Interest

It would seem that there is too much sell-
ing talk to this space from the Beacham
Theatre, Orlando, Fla., on The Enchanted
Cottage. There is too much talk about too
little to promise much of a play. There is
more selling to that endorsement from

A First National Release

TOO TALKATIVE

Barthelmess in the upper left hand corner
than there is to the string of chatter on the
right. Pinero gets only a single mention in
eight point below Miss McAvoy's name,
though he is among the foremost modern
dramatists. On the other hand the cottage
is played up like a rural real estate adver-
tisement. Its nice, mushy press book stuff
about "kisses sweet wafted through latticed
windows on summer's perfumed breeze" and
"Where rooms and halls echo to the soft
tread of many lovers," but an emphatic state-
ment of what the play is about would prob-
ably gain more interest and if short enough
it could be run in three or four strong lines.
There is not much to "The touching ro-
mance of a young man and a girl to whom
fate had been unkind." There would be bet-
ter selling in : "He was seamed and scarred
from the field of battle. She was just a
hopelessly homely girl, but in the Enchanted
Cottage they saw anew with the eyes of
love. A powerful play of today by Eng-
land's foremost dramatist, Sir Arthur Wing
Pinero." Too much to read is worse than
too little, and this space is sadly over full.
The cut placement and main lines are nice-
ly laid, but those open spaces did not abso-
lutely require filling in with eight point. Too
much tal v suggests a fear that the play can-
not be sold, and talk will defeat the object
it aims at.

The Pep of The Program

W AND REVIEWS OF SHOFCr SUBJECTS AND SERIALS

"Declaration of

Independence"

The Tenth of Pathe's "Chronicle* is
One of Best of Historic Series

Reviewed by Tom Waller

Heading Pathe's releases for the week of
June 15 is "The Declaration of Inde-
pendence," the tenth of the series of his-
torical dramas known as the "Chronicles of
America" and produced under the auspices
of the Yale University Press.

This episode deals with the latter part of
June and early in July, 1776, or what led
up to, and finally resulted in, the drawing
and consummation of America's most famous
document. The accuracy of the data so
scenarized is vouched for by eminent his-
torians supervising the filming of this series.

Parliamentary procedure and early Con-
gressional activities, as well as a bevy of
picturesque costumes which were in vogue
at that time, are realistically and interest-
ingly portrayed in this episode. The fervor
of patriotism and fever of the land at that
trying period are so depicted by the film as
to keep any audience in a suspense which
culminates in a fine climax when John Han-
cock affixes his bold signature to the mas-
terly writing of Thomas Jefferson.

"Sailor Maids"

(Universal — Comedy — Two Reels)

Lovers of rough and tumble comedy will
find this two-reeler not only one of the best
of the series featuring the Follies Girls, but
of the recent issues of Century Comedies as
well. The theme is slight and concerns the
attempts of the manager of a stranded troupe
to get his chorus home without paying fares.
This he does, first by putting them in sacks
and smuggling them along as mail, then by
putting them in a big packing case and tak-
ing it aboard ship. The manner in which the
sacks with the girls inside them are made to
cavort around scaring everybody and leading
to a situation where a burglar is foiled by
one of the girls who is accused of the rob-
bery, is not only amusing but results in the
inevitable chase scene. The case in which
the girls have been placed falls off a truck,
turns over and over and certainly goes
through some strenuous stunts. Aboard
ship, the girls disguise as sailors and get into
more comedy difficulties, ending in being
chased all over the deck and rigging. All
comes out O. K. when they vamp the captain.
There are a number of laughs in this two-
reeler and the average audience will enjoy
it.— C. S. S.

"Fast Black"

(Pathe — Comedy— One Reel)

Earl Mohan and Billy Engle put over
plenty of laughs in "Fast Black." They
elude cops for a time when one of them gets
his face blackened from the exhaust of an
automobile and acquires a job as a colored
pullman porter on a train. Running in and
out cars and frightening pretty lady passen-
gers tells the content of this one reeler. —
T. W.

"SHORTS" REVIEWED
IN THIS ISSUE

Declaration of Independence, The

(Pathe)
Fast Black (Pathe)
In a Drop of Water (Educational)
Lion and the Souse, The (Pathe)
On Guard (Pathe)
Sailor Maids (Universal)
Suffering Shakespeare (Pathe)
Tale of a Cat (Universal)
That Old Can of Mine (Pathe)
Winning a Bride (Universal)

"In a Drop of Water"

(Educational-Series — One Reel)

This issue of Principal Pictures Corp.
series of "Secrets of Life" distributed
through Educational invades the realm of
animal life visible only under the high power
microscope by showing the great variety
of living forms in a drop of stagnant water.
We see a huge jointed thing like a toy snake
measuring 3-16 inch in length and this is a
giant by the side of a myriad of other forms
so small that large colonies can swim about
in the eye of a needle or in a glass capillary
tube the thickness of a human hair. Strange
cyclops with one eye, belonging to the same
family as the crab, rotifers with a sort of
water-wheel entrance to their internal system,
and many others are revealed. While deal-
ing with forms of life not so well known as
those treated in previous issues, this num-
ber is not only highly instructive but very
interesting and should appeal just as strong-
ly as the others of the series. — C. S. S.

"The Lion and the Souse"

(Pathe — Comedy — Two Reels)

This Mack Sennett funster should provide
many a hilarious moment in theatres of all
dimensions. It is particularly good because
of the versatility of the plot which takes into
consideration thrills as well as laughs.
Nauma, the lion, next to the society dame
who aspires to be a movie star, plays a very
prominent part. His leaps over transoms and
scamperings about the private residence,
where milady's first and last starring vehicle
is pronounced an unadulterated flop, furnish
real suspense and wind up the comedy with
all the breeziness of a melodrama. An in-
ebriate person, who is responsible for the
lion's presence, does some mighty funny, as
well as dangerous antics, with the King of
Beasts.— T. W.

On Guard"

(Pathe— "Sportlight"— One Reel)

Grantland Rice's latest piece of work for
Pathe is one of the best of his film endeav-
ors. It shows the different methods of self-
defense man has resorted to, from the time
of the cliff dweller to the present day slug-
ger of the boxing glove. James J. Corbett
and Gene Tunney, past and present fistic
champions, respectively, wind up the reel
with a ring encounter. — T. W.

"Winning a Bride"

(Universal — Western — Two Reels)

Fritzi Ridgeway and Herbert Heys are the
featured players in this re-issued Universal
two-reel Western. As a rodeo has been
introduced and made the centre of the plot,
there is plenty, of fine riding, broncho bust-
ing, steer-throwing, roping, etc., to satisfy
the most ardent admirer of this type of thrill.
There is plenty of action besides this, how-
ever, as the plot deals with the rivalry be-
tween two ranches as to which will win the
most events in the rodeo and involves the
kidnapping of the hero by the rival boss.
Naturally he escapes and by hard riding
reaches the arena in time to capture the
honors and to win the heroine as his bride,
as after all this was the real incentive for
him. It is well up to the standard of the
average Western of today and, in fact, ex-
ceeds many of them in action and should
satisfy admirers of this type of productions.
— C. S. S.

"Suffering Shakespeare"

(Pathe— Comedy— Two Reds)

The type of mirth in this Hal Roach com-
edy will be especially appreciated by a high
class audience, and there are situations which
will provoke the laughing tear glands of any
group of spectators. The Spat Family en-
deavors to promote a benefit for a local
charity. They do this by enrolling them-
selves in the cast of a well-known Shakes-
pearian play. Their interpretation of stage
carpentry and the manner in which the roles
should be portrayed will doubtless recall to
more than one patron of your theatre some
similar event in his own life, in which he
had been either the participant or a witness.
"Suffering Shakespeare" may be considered
as one of the very best of the Spat Family's
offerings. — T. W.

"The Tale of a Cat"

(Universal — Comedy — One Reel)

This is a re-issue of a Universal comedy
starring the former well-known team, Eddie
Lyons and Lee Moran. It is peppy, amusing
and very fast-moving. Moran is cast as a
nosey janitor with Lyons as a newlywcd hus-
band whose rich relatives visit them. Their
abhorrence of cats causes the husband to
plot with the janitor to get rid of them.
Various suggestions such as drowning,
chloroforming, choking them while asleep
are overheard by the old folks who think the
plot is meant for them. This misunderstand-
ing leads to a number of laughs and clever
farcial situations that will entertain the
majority. — C. S. S.

"That Old Can of Mine"

(Pathe — Cartoon— One Reel)

Cartoonist Paul Terry's famous pen cats
scramble about just enough to enlighten the
audience on the point of automobiles. Notably
this : that even, apparently, in the cat family
the weaker sex succumbs to luxuriant uphol-
stery and bigger tires. — T. W.

Newest Reviews and Com meNTs

EDITED BY CHARLES S. SEWELL

'The Sea Hawk"

Magnificent, Gigantic, Thrilling, Dramatic,
It Takes Rank with Screen's
Greatest Achievements
Reviewed by C. S. Sewell

So enthusiastic have advance reports been
regarding First National's "The Sea Hawk"
that a skeptical public was inclined to dis-
count them, but in this instance gossip did
not do the picture full justice for the simple
reason that mere words cannot present any-
adequate idea of the tremendous scope and
magnitude of this production.

Here is a picture that from a technical
and spectacular standpoint has never been
excelled. A costume picture? Yes, but if
you feel you have been surfeited with cos-
tume pictures don't let this fact sway you,
for this story of a former century strikes
out along an absolutely different angle; in-
stead of intrigue and honeyed romance in
gorgeous palaces, with knightly duels for
the hand of the lady fair and conflict be-
tween liveried retainers, we have the thrill
of adventure on the sea, the romantic lure
of the pirate of the Spanish main, the sweep
of action of hand-to-hand encounter when
great ships come so close together that hun-
dreds of armed men swarm over from one
deck to another. So stirring is the effect
that the wondrous costuming becomes mere-
ly a romantic detail to round out the pic-
turesque effect and add to the glamor of
a technically perfect production.

No milk and water story this, but a red-
blooded story of piracy and adventure such
as the small boy dreams of but presented
on a scale that exceeds the most extravagant
dream. Just imagine a picture in which four
huge wooden ships propelled by hundreds
of galley slaves engage in terrific encounters.
Take as your hero an English gentleman
shanghaied aboard a freebooter, captured
by a Spanish galleon, made to toil as a gal-
ley slave, captured by Moorish pirates, then
rising to such prominence among them that
in admiration they call him "The Hawk of
the Seas" for his daring exploits and the
tremendous booty he has captured. Add to
this, colorful scenes in the Moorish capital,

FEATURES REVIEWED
IN THIS ISSUE

Broadway or Bust (Universal)
Fighting Sap, The (F. B. O.)
Marriage Cheat, The (First Na-
tional)
Miami (Hodkinson)
Night Hawk, The (Hodkinson)
Sea Hawk, The (First National)

including a slave market where the heroine
is sold at auction, a daring surprise attack
at night by the hero's cohorts on an Eng-
lish castle, with the kidnapping of the bride
and the villain at the moment they are being
married. Picture the tug at the sympathies
which the sight of the hero as but one
among hundreds of sweating galley slaves
chained to their oars, with the sun torturing
their almost nude bodies while a task-master
with a huge whip sees that they exert their
last ounce of strength. Then, too, remem-
ber there is a romance responsible for it all,
with the heroine fighting between her love
and the belief that the hero has killed her
brother. Don't overlook the effect of de-
lightful and fitting comedy relief. Add to
this the appeal of picturesqueness of set-
ting and magnificence of beautiful photo-
graphic effects and you have but an idea of
the tremendous appeal of this picture.

And such a cast; Milton Sills is truly a
commanding figure as the hero, whether as
the English gentleman, the galley slave or
the Barbary pirate, and Enid Bennett is an
attractive heroine. Lloyd Hughes, Marc
MacDermott, Wallace MacDonald, Frank
Currier and many others give stirring and
effective performances, while Wallace Beery
scores a big hit in the character-comedy role
of a jolly rogue type of sea captain.

Truly, "The Sea Hawk" is one of the
greatest achievements of the screen ; its
magnitude fairly makes you gasp, its story
holds you; it thrills, fascinates and satisfies.

Cnst

Sir Oliver Tressllinn |

„ „ . . Milton Sills

The Sea Hawk )

Rosamund Enid Bennett

Lionel Tressilian Lloyd Hughes

Peter Godolphin Wallace MacDonald

Sir John Kiligrew Marc MacDermott

Jasper Leigh Wallace Beery

Asad-Ed-Din Frank Currier

Fenzileh Medea Radzina

Justice Baine Lionel Belmore

Mnr/nk William Collier, Jr.

Inn Keeper's Wife Kate Price

Nick Bert Woodruff

Siren Claire Du Brey

Based on novel by Rafael Sabatinl.
Scenario by J. G. Hawks.
Photographed by N. F. Brodin.
Directed by Frank Lloyd,
Length, 12,045 feet.
Story

Sir Oliver Tressilian, an English gentle-
man, is in love with Rosamund Godolphin
who is a ward of Sir John Killigrew. Rose-
mund's brother, Peter, picks a quarrel with
Sir Oliver. Later Peter is found dead and Sir

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Oliver accused, though his weak brother
Lionel is guilty. Lionel fearing that Sir
Oliver will tell the truth, hires Captain
Leigh, a buccaneer, to kidnap Sir Oliver.
The ship is captured by Spaniards and Sir
Oliver is made a galley slave. Later the Span-
ish boat is captured by Moorish pirates and
Sir Oliver finally rises in power with the
Moors until he is known as The Sea Hawk
and is in command of a ship of his own. His
treatment by his own race has embittered
him toward them and Christianity and he is
known as the scourge of the seas. Learn-
ing Rosamund is to marry his brother
Oliver he has his forces kidnap both and
they are sold as slaves, but he buys them
in. To save Rosamund from the Moorish
ruler he marries her and makes his brother
a galley slave in revenge. An English ship
belonging to Sir John Killigrew is sighted.
Sir John attacks and The Sea Hawk sur-
renders Rosamund and himself on promise
the others will go free. Just as the Sea
Hawk is to be executed Rosamund tells Sir
John that the Sea Hawk is innocent and that
she is his wife, and he is freed.

"Miami"

Hodkinson Story of Pleasure-Mad Rich
Filmed in Florida Is Picturesque,
Peppy and Pleasing

Reviewed by C. S. Sewell

In filming "Miami" for Hodkinson, Di-
rector Alan Crosland made the wise move of
taking his company to the fashionable Flor-
ida resort of the same name. In consequence
he has secured settings which, in addition to
being absolutely authentic, arc pictorially
beautiful.

In such ideal surroundings Mr. Crosland
has staged his story of the romance of a
care-free member of this class, a girl whose
only thought was the mad pursuit of pleasure
and thrills and the conquest of the other
sex. It is a jazz picture from the word go,
in everything that that word suggests, in-
troducing about every device boredom, aided
by unlimited wealth, can conceive to provide
excitement, including aquaplaning, motor-
boating, quaffing of forbidden beverages,
parties aboard yachts that last until early
morning, gambling, one-piece bathing suits,
diving by the heroine in negligee, and for
good measure a melodramatic climax involv-
ing bootleggers who use aeroplanes, their
capture by coast guards and a timely rescue
of the heroine just as she is being attacked.

The tempo of the picture keeps pace with
the nature of the theme; it is unusually fast-
moving, peppy and at times sensational
enough to afford a bit of a Shock to the
unsophisticated. There are thrills, drama
and heart-interest and comedy touches, also
chances for the heroine to introduce ef-
fective emotional work. Betty Compson in
the leading role measures up to all the re-
quirements both from the standpoint of abil-
ity and personal attractiveness. There is a
new leading man, Benjamin Finney, Jr., who
is good to look at and satisfactory, though
he not at all times appears quite at home
before the camera.

"Miami" is a picture that is built with an
eye to the box office, and while the theme
offers no strikingly original situations, it has
been handled so expertly and the surround-
ings and entire atmosphere are so fascinat-
ing that it should provide thoroughly wel-

come light entertainment for the majority
and prove a good box office tonic, espe-
cially during the warm days to come.

COSl

.loan Bme Hetty Compson

Kanaon Tate Lanford Davidson

Mary Tate Hedda Hopper

David Forbes J. Barney Sherry

\ cronlcn Forbes Lacy Fox

Grant North Benjamin .1. Finney, Jr.

Based on story by John Lynch.
Directed by Alan Crosland.
Length, 6.S17 feet.

Story

Joan, leader of the jazz set at Miami de-
cides to make a conquest of Grant North, a
young chap engrossed in business, but he
repulses her at first but after saving her
from drowning in a motor boat accident they
fall in love. Grant has to leave on business
and Joan turns over a new leaf. Tate lures
her to his yacht. Next morning Grant re-
turns and Tate piqued because his affair
with Joan has caused a row with his wife,
insists he will tell about the yacht episode
unless Joan breaks her engagement. She
does and deliberately shocks Grant by div-
ing into the pool in the altogether. Colonel
Forbes tries to convince Grant that Joan
loves him. Learning that Joan has gone with
Tate to an island and knowing Tate is a
bootlegger, Forbes and Grant follow. Some-
one has tipped the coast guard. Tate tries
to attack Joan, but Grant arrives in time
to save her, the revenue officers capture
Tate and his gang and Grant convinced he
has misjudged Joan forgives her.

"The Night Hawk"

Harry Carey as Crook and Plainsman
Crowds This Hodkinson Release With
Real Action

Be viewed by Tom Waller

Few features have such an elastic plot and
cover so thoroughly such a broad expanse of
territory as "The Night Hawk." This Hunt
Stromberg production, released through Hod-
kinson, gives Harry Carey a fine opportu-
nity to play his art as interpreter of suchac-
tionful roles as those of the crook and the
plainsman.

Although right in the middle of the pic-
ture there is a decided variance in the
scheme of the plot, yet the skillful eye of
Director Stuart Paton was for continuity as
well as glamor and this is so well maintained
that the theme is executed with a smooth-
ness remarkable under the circumstances.

This change comes after the production is
well underway and the audience is satisfied
that it is a thrilling crook story of New-
York's underworld. The versatility of the
star, Harry Carey, make it possible to change
suddenly the scene of the action to the far
west and have Carey, as the much feared
Manhattan gunman, doff his low titlted velour
hat and abandon his taxi for the cow-
punchcr's bonnet and wild horse.

There are so many thrills which are so
nicely knitted together that the average fan
will not stop to realize the improbabilities of
the story. But Carey's performance is so
genuine the imagination of the scenarist
could have wandered even farther.

Hard riding, romance, police, western
sheriffs, biased elections, and Carey's single-
handed act in keeping back a band of
brigands and rescuing the girl give you an

idea of the action we are stressing, and all
contribute to the punch and entertainment

value of this picture.

Cast

"The Hawk" Harry Carey

CUa Milton Claire Adama

sheriff Milton Joseph Gerard

Jose Valdez Fred Maleteata

Manuel Valdez Meholns De Rnla

Story by Carlysle Gran i Unlit.
\dopted by Joseph Poland.
Directed by Stnart Paton.
Length. ."..IDS feet.

story

"The Hawk" Is being pursued by New
Vork police for a robbery just committed
when he is befriended by Jose Valdez who la
in the city on a mission to get a gunman to
kill the sheriff in the western county where
Is located his ranch. "The Hawk" agrees to
do the job but falls in love with the sheriff's
daughter. When Manuel, father of Jose, wins
the election for sheriff by foul means, the
"Hawk" joins Sheriff Milton's forces and,
singlehanded, rescues the girl from Jose's
brigands.

"The Marriage Cheat"

Picturesque, Thrilling; and Strongly Dra-
matic Romance Filmed in the South
Sea Islands

Reviewed bj C. s. Sewell

Filmed in colorful, authentic and out-of-the-
ordinary surroundings, expertly directed and
portrayed by a distinctly superior cast, with
an unusually thrilling climax involving a fierce
storm at sea, and with a story that is interest-
ing and intensely dramatic, the First National
production "The Marriage Cheat" should prove
a thoroughly satisfactory box-office attraction
for any type of theatre.

In the first place, in filming this South Sea
Island romance, Thomas H. Ince sent a com-
pany to the tropical island of Tahati, thus in-
suring not only fascinating settings but cor-
rectness of atmospheric detail as it permitted
the use of real natives who are not only used
in the ensemble scenes but effectively portray
many of the minor roles.

For his players he selected Percy Marmont
and Leatrice Joy as the leads, with Adolphe
Menjou as the polished villain, and as the
director he chose John Griffith Wray. To such
capable hands he instructed Frank R. Adams'
stirring story of the romance between a mis-
sionary, the only white person on the island,
and a young wife who was rescued by the
natives when she attempted to commit suicide
by jumping into the sea to get away from her
dissolute husband.

The bare outline of the story follows along
familiar lines, but it has been so expertly
directed and forcefully developed with such
excellent continuity that despite the conven-
tionality and even the improbability of some
of the situation, it holds the attention and pro-
vides good entertainment for the masses. The
dramatic angle of this picture is especially ef-
fective, particularly in the struggle of the mis-
sionary against what he knows to be a for-
bidden love and in the continual conflict be-
tween his teachings and the dictates of his
heart.

Percy Marmont as the missionary-hero,
Leatrice Joy as the heroine and Adolphe Men-
jou as the "heavy," all give unusually effect-
ive performances, while a newcomer in promi-
nent roles, Laska Winter, is excellent as the
half-breed native girl whose jealousy is the
cause of most of the trouble.

Cast

Helen (anfleld Leatrice Jay

Paul Mayne Percy Marmoat

Bob Caniield Adolphe Menjaa

Uosle Laaka Wlater

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Based on story by Frank R. Adams.
Scenario by C. Gardiner Sullivan.
Directed by John Griffith Wray.
Length, 6,822 feet.
Story

Paul Mayne goes as a missionary to an
island in the Tahiti group but meets with
little success in converting- the natives. One,
Rosie seems to be converted but it develops
that it is because she is in love with Paul.
The Canfleld yacht is cruising down the coast
when Helen, a bride of a year, becomes so
disgusted at her husband's drunkenness and
conduct with a wild party aboard that she
jumps overboard. Natives rescue her and soon
she and Paul fall in love. Rosie, jealous, tells
the captain of a passing ship of the presence
of a white woman on the island. Canfleld
comes to the island, but Paul denies her
presence. Rosie again intervenes and takes
him to Helen. There is a fight between Can-
field and Paul in which Paul is the victor.
A son has been born to Helen and for the
child's sake he persuades her to go back
to the yacht with Canfleld. During a fierce
storm the yacht comes ashore. Paul rescues
them but in error they land on a reef. Paul
swims to the mainland for help. Canfleld
realizes what a cad he has been, and the great
love of Helen and Paul for each other, and
as he was injured in the wreck he lets a
wave wash him into the sea. Paul rescues
Helen and the baby and they find happiness.

Broadway or Bust'

Hoot Gibson's Newest for Universal De-
pends on Broad and Obvious Comedy
for Its Appeal

Reviewed by C. S. Sewell

In his newest picture for Universal, "Broad-
way or Bust," Hoot Gibson is once more seen
away from his usual Western surroundings,
for though he is cast as a cowboy and the
scene opens in the ranch country, almost im-
mediately the action shifts to New York, and
instead of appearing in a role that depends on
stirring action or whimsical human interest,
he is pictured as the greenest kind of green-
horn, one whose ignorance of city life and
customs is appalling.

The picture depends largely for its appeal
on the comedy situations which this brings
about and this angle is played up to the ut-
most. He is shown as not even knowing what
an elevator or a yacht is, in fact, as being a
typical boob. This, combined with the fact
that he has suddenly come into great wealth
and seeks to startle Broadway by stabling his
horses in quite an exclusive hotel, leads to
situations which provide the comedy. Natural-
ly, he does everything wrong and gets into all
sorts of mix-ups. The situations and the man-
ner in which they are overplayed for comedy
effect are suggestive of the old-time stage
burlesques.

The picture is not as fast moving as the
usual Gibson vehicle, although it picks up in
the latter part where there is considerable melo-
dramatic action in the familiar situation where
the girl is lured to an out of the way place
and the hero arrives just in time to rescue her
from an attack by the polished villain.

The story is lacking in originality and spon-
taneity and as the comedy angle has been given
the greatest prominence the audience reaction
will depend largely on the reception of these
situations. It belongs to the type of picture
that is built for audience effect and not to be
taken too seriously, for some of the situations
stretch the credulity.

"Broadway or Bust" will have its greatest
appeal with those who are amused by comedy
which is so broadly played as to be practically
burlesque, and where the humor is obvious and
exaggerated.

Hoot gives a satisfactory performance in

a role in which he is the butt of the humor and
his support is entirely adequate.

Cast

Dave Holies Hoot Gibson

Virginia Redding Ruth Dwyer

Jeff Peters King Zaney

Mrs. Dean-Smythe Gertrude Astor

Count Dardanella Fred Malatesta

Story by Edward Sedgwick and R. L. Shrock.
Scenario by Dorothy Yost.
Directed by Edward Sedgwick.
Length. .',272 feet.

Story

Dave and Virginia in a little western town
are sweethearts. Virginia inherits a fortune,
turns down Dave, comes East and. Is taken
up by a swell family. Dave sells his worth-
less ranch for a million as it contains radium
and he and his partner Jeff come to New
York and decide to show off. They engage
a suite in a swell hotel for their horses and
get a lot of publicity. Virginia's friend
looking for a new sensation invites them to
tea and then on a yachting trip. All the
time they show their ignorance of social
customs. Count Dardanella, a foreigner
takes Virginia to his lodge. Dave and Jeff
follow and arrive in time to save her from
an attack by the Count. Virginia has learned
her lesson and is glad to return home with
Dave as his fiancee.

"The Fighting Sap"

Fred Thomson at His Best in This
Thrilling F- B. O. Western
Production
Reviewed by Tom Waller

"The Fighting Sap" is about the liveliest
Western Fred Thomson, star of the saddle,
has so far turned out for F. B. O. Every-
thing moves along so rapidly, there being
such a succession of sensations, that one
does not realize until the film is over that
there is only a single woman in the cast.
Hazel Keener in this part is kept before the
camera just enough to give the production
the right feminine touch.

Instead of the ranch foreman or the
bronco bustin' cowboy Thomson springs a
surprise for his fans by starting off things
as a student of geology in collegiate attire.
Just the reverse of the quick shooting boy,
as the geologist it takes him a long time to
get "annoyed." But the plot provides that
he become annoyed quite often and thus
the series of fights and chases, at first
with highwaymen who beat him up and
steal his car and then with a gang of thugs
operating a mine which his wealthy father
deemed worthless.

The action and scenes at the mine are
particularly good. The wild leaps Thom-
son makes from wall to wall, the narrow
escape he has in the crushing machine and
Thomson's rescue of the mine superintendent
and his daughter, who have been locked
in the gold vault by the bandits, provide
some of the thrills. One guaranteed to
send out the thrill wave over the audience
is where Thomson is tied to a post and
the fuse to a can of dynamite is ignited.
The wonder horse, Silver King, again dis-
plays uncanny intelligence by lowering the
bars of its stall, upon hearing its master's
whistle, and arriving just in time to kick
the vessel of death over a cliff.

The trend of the plot is almost different
enough from that of the usual western that
it might come very near being correctly
called original. It is the kind that seek-
ers of film action will rave about and that
patrons in general will warmly receive.
Cast

Craig Richmond Fred Thomson

Marjorie Stoddard Hi</.el Keener

Charles Richmond Wilfred Lucas

Walter Stoddard George Williams

Nebraska Rrent Frank Hasmey

Silver King By Himself

Story and Scenario by Marlon Jackson.
Directed by Albert RogeU.
Length, 5.138 feet.

Story

Charles Richmond, wealthy mine owner,
closes his door to his son, Craig, because he
wants to give him a taste of the world.
Craig, a geologist, goes to a mine consid-
ered worthless by his father, to study rock
specimens there. At the mine he learns that
a gang of ex-convicts are in the employ of
Walter Stoddard, friend of his father, whom
the elder Richmond considers insane. Sev-
eral attempts are made to murder Craig but
he thwarts the bandits, even in their at-
tempt to suffocate Richmond and his daugh-
ter in the gold vault. The senior Richmond
appears just as his son is cleaning house,
and, in time to welcome Miss Stoddard as
a future daughter-in-law.

Specify-

GOERZ

for

QUALITY

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Third — Goerz Raw Stock has
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meaning better details in
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Fourth — If you use Goerz Raw
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you are entitled to a refund of
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Review Footage

Urts| Lin Monte Blue Feb. 2.

No More Women Matt Moore- Bellamy Feb. 2.

TIm Hifl BiBy Jack Pickford Mar. 22..

. 6,526
. 6.186
5,734

ARROW

Day* ei '49 Neva Gerber aerial April S

Gambling; Wiraa Marjirie Daw Mar. 22 6,438

Borneo Mix-Up Edmund Cobb

Western Yesterday* Edmund Cobb

Wei tern Fate Hatton- Gerber

Whirlwind Ranger Hatton-Gerber

Notch Number One Ben Wilson

Models and Artists Bobby Dunn

Oh. Billy Billy West

Come On Cowboys Dick Hatton May 24 4,700

Mysteries of Mat Jong Novelty May 24 2,000

Two After One Billy West .May 24 2,000

ASSOCIATED EXHIBITORS

The Yankee Consul Douglas MacLean Feb. 23 6.148

When A Girls Loves Star cast May 3 5,876

The Lone Wolf Holt-Dalton May 10 6,000

The Chechahcos Star cast May 17 7,000

EDUCATIONAL FILMS CORP.

1 1,000

1 2,000

1 1,000

8 1,000

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15 2,000

22 2,000

29 2,000

29 1,000

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5 1,000

S 2,000

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12 2,000

19 2,000

19 1,000

26 2,000

1,000
1.000
1.000
2,000
1,000
1,000
1,000
1.000
2,000
2,000

Jamptng Jacks Hodge-Podge Mar.

Getting Gertie'* Goat Dorothy Devore Mar.

Cave Ion Sid Smith Mar.

The Ant Lion Secrets of Life Mar.

Long Ago "Sing Them Again" Mar.

The New Sheriff , Tuxedo comedy Mar.

Under Orders Clyde Cook Mar.

Midnight Bine* Lige Conley Mar.

Family Life Jack White prod. Mar.

Bargain Day Sid Smith Mar.

Barnnm Jr Juvenile comedy Mar.

The Fly Scientific April

Killing Rime Lloyd Hamilton April

Dusty Dollars Cameo comedy April

Dandy Lions Neal Burns April

Safe and Sane Jimmie Adams April

There He Goes Mermaid comedy April

Heart Throbs "Sing Them Again" April

Realm of Sport Hodge-Podge April

Fold Up Cameo comedy April

Going East Lloyd Hamilton April

The Fun Shop Humor reel April

The Trader Keeps Moving ...Bruce scenic April

The Lady-Bird Instructive April

Cornfed Bobby Vernon May

Out Bound Cliff Bowes May

The Fun Shop Humor Reel May

Powder Mark* Cliff Bowes May

Lost Chords "Sing Them Again" May

The Junior Partner Juvenile comedy May

The Bonehead Tuxedo comedy May

Flowers of Hate Wilderness Tale May

Nerve Tonic Christie comedy May

Tiny Tour of U. S. A Hodge-Podge May

Air Pockets Mermaid comedy May

Lunch Brigade Lige Conley May

Dizzy Daisy Mermaid comedy May

Good Morning Lloyd Hamilton May

Tootsie- Wootsie Christie comedy May

Just Waiting Robert Bruce series May

Echoes of Youth "Sing Them Again" May

FAMOUS PLAYERS-LASKY

The Ten Commandments Cecil B. DeMille prod Jan. 5 12,000

Shadows of Pari* Pola Negri Mar. 1 6.MV

Icebound Dix Wilson Mar. 15 6,471

A Society Scandal Gloria Swanson Mar. 22 6.433

The Fighting Coward James Cruze prod Mar. 29 6.501

The Dawn of a Tomorrow Jacqueline Logan April 5 6,084

Singer Jim McKee W. S. Hart April 12 7.008

The Breaking Point Star cast April 19 6,064

The Confidence Man Thomas Meighan April 26 6,500

The Moral Sinner Dorrthy Dalton April 26 5,439

Triumph C. B. DeMille prod May 3 8.292

Bluff Ayres- Moreno May 10 5.442

Men Pola Negri May 17 6.504

Wanderer of the Wasteland Jack Holt May 31 6,700

FILM BOOKING OFFICE OF AMERICA

Week- End Husband* Alma Kubens Feb. 9 6.708

White Sin Madge Bellamy Feb. 23 6,237

The Telephone Girl (series) Alberta Vaughn Feb. 23

Damaged Heart* Featured cast Mar. 1 6.154

When Kniahthood Was in Tower. .. 'Telephone GirT* Mar. 8 2.000

North of Nevada Frrd Thompson Mar. 15 S.ODO

Galloping Gallagher Fred Thompson Mar. 29 4.708

Money to Bum* "Telephone Girl" Mar. 29 2 60*.

Sherlock* Home "Telephone Girl" M»r. 29 2.0(10

Yankee Madness Ij«rkin Dove April 5 4.6*0

His Forgotten Wife Fellamv ■ Baxter April 12 6..Wn

The Silent Stranger Fred Thomson April 19 5.000

26.
26.
26.

3.
10.
10.

17 1,000

17 2,000

17 1,000

17 2.000

24 1,000

24 2,000

24 2.000

31 2,000

31 1,000

The Beloved Vagabond Carlyle Blackwell April 26 6,217

William Tells 'Telephone Girl" May 3 2.001

Girl of the Limberlost Glorio Grey May 10 6,000

Untamed Youth Ralph Lewis May 10 5,000

For the Love of Mike "Telephone Girl" May 17 2,000

The Danger Line Sessue Hayakawa May 24 5,800

The Spirit of the U. S. A Emory Johnson prod May 31 8,312

The Dangerous Coward Fred Thomson May 31 6,000

FIRST NATIONAL

The Song of Lore Norma Talmadge Jan. 19 8,000

The Love Master "Strongheart" Jan. 19 iJ7i

Painted People Colleen Moore Feb. 9 5,701

When A Man'* A Man John Bower* Feb. 16 6.9M

Flowing Gold Nilsson-Sills Mar. 1 *,00S

Lilies of the Field Corinne Griffith Mar. 22 8,510

The Galloping Fish Thos. H. Ince prod Mar. 22 6,000

Secrets Norma Talmadge April 5 8,341

The Enchanted Cottage Richard BartheTmess April 19 7,111

.May 3 7.401

Cytherea Rich-Stone

.Constance Talmadge May 1/ 7,145

7.990

The Goldfish

Why Men Leave Home J. M.

The Woman on the Jury Feature cast May 31 7,331

A Son of the Sahara Feature cast May 31 7,603

Stahl prod Mav 24.

FOX FILM CORP.

Just Off Broadway John Gilbert ,

Not A Drum Was Heard Charles "Buck" Jones

The Net Barbara Castleton

Highly Recommended Al St. John

5.444
4,823
6,001
2,001

Shadow of the East ..Featured cast Feb. 16 5.874

Feb.
.Feb.
.Feb.
.Feb.

16.

School Pals Imperial comedy Feb.

Ladies to Board Tom Mix Feb. 23 6,112

The Blizzard Featured cast Mar. 1 5.800

Frogland -Special Mar.

Love Letters Shirley Mason Mar.

The Weakling Sunshine comedy Mar.

A Sculptor's Paradise Instructive Mar. 8.

The Wolf Man John Gilbert Mar. IS.

1.000
4.749

2.000
1.008
.5.145

Be Your»elf Al St. John Mar. IS 2,000

River* of Song Instructive Mar. IS 1.000

The Vagabond TrnU Charles Jones Mar. 22 4.S62

The Cowboys Imperial comedy Mar. 22 2,000

Feathered Fishermen Instructive Mar. 22 1,001

The Arizona Express Charles Jones Mar. 29 6.316

The Plunderer Frank Mayo April S 2,101

On the Job Chimpanzee* April 12 5.041

A Man's Mate John Gilbert April 12 1,000

A New England Farm Instructive April S 5.112

The Circus Cowboy Charles Jones May 3 6,400

Slippery Decks Card sharps exposed May 3 1.001

The Trouble Shooter Tom Mix May 17 5,702

He's My Pal Chimpanzees May 17 2,000

The Lone Chance John Gilbert May 24 4,385

When Wise Ducks Meet Sunshine Comedy May 24 2,000

GOLDWYN

Through the Dark Colleen Moore Jan. 19 7.999

Yolanda Marion Davie* Mar. 1 12.000

Wild Orange* King Vidor prod. M»r. 15 7.001

Nellie, the Beautiful Cloak Model... Star cast April S 7,091

Three Week* Pringle-Nagle April 12 7,S4t

Recoil Blythe Hamilton

Greed Von Stroheim prod

True As Steel Rupert Hughes prod

Janice Meredith Marion Davies

Second Youth Star cast

The Rejected Woman Nagel-Rubens

Second Youth Star cast April 19 6.1*9

The Rejected Woman Rubens- Nagel May 3 7.7«

HODKINSON

Grit Glenn Hunter Jan. 11 3.801

Love's Whirlpool Kirkwood Lee Mar. 22 6.028

The Hoosier Schoolmaster Henry Hull Mar. 29 5.55*

His Darker Self Lloyd Hamilton April 5 5,000

Try and Get It Bryant Washburn April 12 5.607

Which Shall It Bef Star cast April 19 5,000

The Night Hawk Harry Carey

Try and Get It Bryant Washburn

Wandering Husbands Kirkwood- Lee

Miami Betty Compson

Wandering Husbands Kirkwood-Lee May 10 6,300

METRO

Scaramonche Rex Ingram prod Oct. 11.

Our Hospitality Buster Keaton Nov. 24.

Fashion Row Mae Murray Dec 8.

9,189

r,m
i.fm

SJHJ
6.JW
9.0*7
1.141

r.rm
rjm

.7.811
611*
6.778

Sherlock. Jr Buster Keaton May 17 4.065

Half a Dollar Bin Anna Q Nils.

The Heart Bandit Viola Dana - lan.

The Fool's Awakening Harrison Ford Fek.

The Man Life Pissed By Novak- Marmont Mar.

Thy Name I* Woman Mong-La Marr Mar.

The Uninvited Gneat Jean Toiler Mar.

Happiness Laurent Taylor Mar.

Women Who Give Reginald Barker prod Mar.

A Boy of Flanders Jackie Coognn April

The Shooting of Dan McGrew Star cast Anril II

Mademoiselle Midnight Mae Murray May 17.

Dee. IS.
W.
It.
1.
I.
I
1

June 14, 1924

MOVING PICTURE WORLD

(Continued from preoedtng pays)

PATHE

Footage

Leve's Detour Charles Chase Mar. 8 2.000

Ths National Raah "Sportlight" Mar. 8 1,000

Ta« All Star Caat Terry cartoon Mar. 8 1.000

The Buccanceri "Our Gang" Mar. 8 2.00*

Herman the Frcat Mouse Terrjr cartoon Mar. 8 1.000

Lore's Reward "Dippy Doo Dads" Mar. IS 1,000

The Mandan's Oath Frontier aerie* Mar. 15 2,000

Zeb Versus Paprika Stan Laurel Mar. IS 2,000

Why Mice Leave Home Terrjr cartoon Mar. 15 1,000

Wolfe and Montcalm Chronicles of America Mar. 22 3,000

Sea rem Much Sen net t corned y Mar. 22 2,000

Fields of Glory "Sportlight" Mar. 22 1,000

Hunters Bold "Spat Family" Mar. 22 2,000

From Rags to Riches tt Back Again. Terry cartoon Mar. 22 1,000

Don't Forget Charles Chase Mar. 22 1,000

King of Wild Horses Rex (horse) Mar. 29 5.000

Big Moments from Little Pictures. . Will Rogers Mar. 29 2,000

Fraidy Cat Charles Chase Mar. 29 1,000

Shanghaied Lovers Harry Langdon Mar. 29 2,000

The Champion Terry cartoon Mar. 29 1,000

Dirty Little Half Breed Frontier series Mar. 29 2,000

Seem' Things "Our Gang" April S 2,000

Birds of Passage Bird Novelty April 5 3,000

Running Wild Terry cartoon April 5 1,000

Friend Husband Snub Pollard April 5 1,000

The Swift and Strong "Sportlight" April S 1,000

Girl-Shy Harold Lloyd April 12 7,457

Our Little Nell "Dippy-doo-dad" April 12 1,000

Medicine Hat Frontier series April 12 2,000

Brothers Under the Chin Stan Laurel April 12 2,000

Gateway of the West 8th Chronicle April 19 3,000

The Hollywood Kid Sennett comedy April 19 2,000

Hit the High Spots "Spat Family" April 19 2,000

One At a Time Earl Mohan April 19 1,000

If Noah Lived Today Terry cartoon April 19 1,000

A Trip to the Pole Terry cartoon April 26 1,000

Sun and Snow "Sportlight" April 26 1,000

Get Busy Snub Pollard April 26 1,000

Highbrow Stuff Will Rogers April 26 2.000

Flickering Youth Sennett comedy April 26 2,000

Commencement Day "Our Gang" May 3 2.000

An Ideal Farm Terry cartoon May 3 1,000

Homeless Pups Terry cartoon May 3 1.000

Sporting Speed "Sportlight" May 3.

Publicitv Pavs Charles Chase May J.

When Winter Comes Terry cartoon May 10 1,000

Near Dublin Stan Laurel May 10 2,000

North of 50-50 Dippy-Doo-Dads May 10..

The Fortieth Door Allene Ray-Serial May 17..

April Fool Charles Chase May 17 2,000

The Pilgrims Chronicles- series May 17 3,000

Fishin' Fever Sportlight May 17 2,000

Black Oxfords Sennett comedy May 17 2,000

Bottle Babies Spat Family May 17 2,000

Going to Congress Will Rogers May 24 2,000

Position Wanted Charles Chase May 24 1.000

The Cat's Meow Sennett comedy May 24 2.000

Cradle Robbers "Our Gang" comedy May 31 2,000

One Good Turn Deserves Another. .Terry cartoon . May 31 1,000

Building Winners "Sportlight" May 31 1,000

Before Taking Earl Mohan May 31 1,000

1,000
1.000

1,000

PLAYGOERS PICTURES

Tipped Off

Featured cast Nov. 3.

4,284

PREFERRED PICTURES

Poisoned Paradise ..Kenneth Harlan

.Mar. 8.

6,800

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Listen Lester Feature cast May 10 6 242

Daring Youth Daniels-Kerry May 17 5,975

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The Masked Dancer Helene Chadwick May 31 4,987

SELZNICK

Daughters of Today Patsy Ruth Miller Mar. 15.

Woman to Woman Betty Compson April 26.

.7,000
6,804

TRUART FILM CORP.

Drams of Jeopardy Elaine Hammerstein Man 15 6,529

Ob Time Richard Talmadge Mar. IS 6.630

In Fast Company Richard Talmadge May 24 6,000

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A Wimun of Paris Thas. Chaplin prod. Oct. 13 8 000

Dorothy Vernon of Haddon Hall. ..Mary Pickford May 17 10,000

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Hats Off Pete Morrison Feb. 9 2,000

Down in Jungle Town "Joe Martin" Feb. 9 1,000

The Fast Express Wm. Duncan Serial Feb. 9

Jack O* Clubs Herbert Rawlinson Feb. 16 4,717

Lone Larry Eileen Sedgwick Feb. 16 2.000

You're Next Century comedy Feb. 16 2,000

The Jail Bird Neely Edwards Feb, 16 1,000

Memorial to Woodrow Wilson Special Feb. 16 1,000

Ride For Your Life Hoot Gibson Mar. 1 5.310

A Society Sensation Valentino (reissue) Mar. 1 2.000

The Very Bad Man Neely Edwards Mar. 1 1,000

Peg O" the Mounted Baby Peggy Mar. 1 2.008

The Law Forbids Baby Peggy Mar. 8 6,263

Swing Bad, the Sailor "Leather Pushers" Mar. 8 2.000

Sons In Law Centurv comedy Mar. 8 2,000

Should Poker Players Marry? Neely Edwards Mar. 8 1.000

Fool's Highway Virginia Valli Mar. 15 6.800

Big Boy Blue "l-eather Pushers" Mar. 15 2.000

The Oriental Game "Pal" Century Mar. 15 2.000

Keep Healthy Slim Summerville Mar. 15 1.000

Phantom Horseman Jack Hoxie Mar. 15 4.3*9

Stolen Secrets Herbert Rawlinson Mar. 22 4.742

The Young Tenderfoot Buddy Messinger Mar. 22 2,000

667

Review Foot Kg*

22...
29...
29...
29...

S..

5..

12.
12.
19.
19.
19.
26.
26.
26.

3 4,904

3 1,008

3 1.000

3 2.000

10 4,843

1,000

1,000
2.000

t.S61
.2.000
.1.000
2,000
1,000
4,9U
5,303
2,000
5.149
1,000
2.000

Nobody to Love Neely Edwards Mar.

The Night Message Gladys Hulette Mar.

Ship Ahoy Bobby Dunn Mar.

That's Rich Arthur Trimble Mar.

The Galloping Ace Jack Hoxie April

Hit Him Hard Jack Earle April

Marry When Young Neely Edwards April

Checking Out "Pal" the dog April

Spring of 1964 Neely Edwards April

Excitement Laura LaPlante April

The Storm Daughter Priscilla Dean April

The Racing Kid Buddy Messinger April

Forty Horse Hawkins Hoot Gibson April

One Wet Night Neely Edwards April

Pretty Plungers Follies Girls April

Riders Up Creighton Hale May

Politics .>« Slim and Bobby May

Green Grocers Slim and Bobby May

A Lofty Marriage Jack Earle May

Ridgeway of Montana Jack Hoxie May

Taxi, Taxil Harry McCoy May

The Pigskin Hero Lyons-Moran reissue May

The Bulltosser Pete Morrison May

The Dangerous Blonde Laura LaPlante May

Fast Steppers New Series May

Trailing Trouble Buddy Messinger May

My Little Brother Slim Summerville May

The Lone Round-Up Jack Dougherty May

The Signal Tower Super- Jewel May

Tired Business Man Al Alt- Follies girls May

Why Pay Your Rent? Bert Roach May

The Honor of Men Neal Hart reissue May

The Reckless Age Reginald Denny May

The Fighting American Star cast May

Case Dismissed Summerville- Dunn May

Boss of the Bar-20 W. E. Lawrence May

Delivering the Goods "Pal" the dog May

VITAGRAPH

The Ninety and Nine David Smith prod Dec.

Modern Banking Urban Classic Dec.

Newsprint Paper Urban Classic Dec. 22 1,000

17. ...2

17 2,000

17 1,000

17 2,000

2,000
1,000
2,000
4,919
each

24.
24.
24.
24.
31.
31.
31.

31 2.000

31 2,000

6,714
2,000
1,000
2,000
. 6.9S4
. 5,251
1,000

6,800
1,000

Horseshoes Larry Semon Dec. 22 2,000

The Last Stand of Red Man Urban classic Dec. 29 1,000

Let Not Man Put Asunder Feature cast Jan. 26 8,000

My Man Patsy Ruth Miller Feb. 23 6.800

Virtuous Liars David Powell April 19 5,650

Between Friends Blackton prod April 26 6,900

WARNER BROTHERS

The Marriage Circle Ernest Lubitsch prod Feb. 16 8.500

Conductor 1492 Johnny Hine Feb. 23 6,590

Daddies Belasco play Feb. 23 6,800

George Washington, Jr Wesley Barry Mar. 22 6,700

Reau Brummel John Barrymore Anril 12 10.006

Broadway After Dark Adolphe Menjou May 31 6,300

MISCELLANEOUS

Review

Footage

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Rough Ridin'

CHARLES C BURR

The Average Woman All star cast Feb. 2 6,000

Restless Wives Doris Kenyon Feb. 16 6,000

Three O'Clock in the Morning Constance Binney Feb. 23 6.293

C B. C

Hall room Boys Twice a month 2,000

5,800
5.800
6J97
5,923

The Barefoot Boy Star cast Nov. 24.

Forgive and Forget Estelle Taylor Nov. 10.

The Marriage Market Pauline Garon Dec. 29.

Innocence Anna Q. Nilsson Jan. 26- .

DOUGLAS FAIRBANKS

The Thief of Bagdad Douglas Fairbanks Mar. 9 13,000

PHIL GOLDSTONE

His Last Race "Snowy" Baker Sept. 1 5,000

Danger Ahead Richard Talmadge Dec. 29 5,900

The White Panther Rex (Snowy) Baker Feb. 9 4.008

Marry in Haste William Fairbanks Mar. 8 5,000

D. W. GRIFFITH, INC

America Feature cast Mar. 8 14,000

INDEPENDENT PICTURES CORP.

In the Spider's Web Alice Dean Sept. 29

LEE-BRADFORD

Shattered Reputation Johnnie Walker Oct 27 5,000

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Floodgates John Lowell Mar. • 7,080

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The Whipping Boss Star cast Dec. 8 5.800

ROCKETT-LINCOLN CORP.

Abraham Lincoln George A. Billings Feb. J 12,000

WM. STEINER PROD.

Surging Seas Charles Hutchison April 81 4,700

Hutch of the U. S. A. Charles Hutchison May 31

N. J. WINKLER

Alice's Wild West Show Cartoon series May 10 1,000

Alice's Day at Sea Cartoon series May 10 1,000

MOVING PICTURE WORLD

June 14, 1924

Photographic quality has a definite box-office
value— your audiences appreciate it.

EASTMAN
POSITIVE FILM

Look for "Eastman" and "Kodak'' in black
letters in the film margin.

Eastman Film, both regular and
tinted base, is available in thou-
sand foot lengths.

EASTMAN KODAK COMPANY

ROCHESTER, N. Y.

Tune 14, 1924

MOVING PICTURE WORLD

Equipment Construction Maintenance

Portland's New Bob White Theatre

a Model of Beautiful Simplicity

RANKED as the most beautiful sub-
urban theatre in Portland, possibly in
the entire Pacific Northwest, the Bob
White Theatre, in the Arleta Park district
of Portland, Ore., which has been open less
than six months, continues to inspire inter-
esting comment. The Bob White is owned
by C. L. (Bob) White, who for five years
previous to the erection of the Bob White
operated the Arleta, one-half block distant,
which he closed with the opening of the new
house at 6615 Foster Road.

The Bob White is the realization of a long
cherished dream. Its chief charm is the dig-
nified simplicity of its appointments — the
lack of pretentiousness. Lee Thomas, of
Portland, was the architect.

Seats 750; Cost $65,000

The house, which seats 750, is of steel and
concrete construction, and the investment
involved was around $65,000. Both a marquee
and a large vertical electric sign grace the
front of the building. Cocoa mats, inserted
in the concrete floor, lead to the two double
entrance doors at one end of the spacious
foyer, which is twelve# feet wide, and ex-
tends the full width of the building. An ad-
ditional foyer exit to the street has been pro-
vided directly across from the head of the
far aisle. A ramp just inside the entrance
doors leads to rest rooms and balcony. The
entire foyer, aisles and rest rooms are car-
peted with natural taupe gray carpet laid on
haircloth padding.

Note of Simple Dignity

The note of simple dignity is apparent
in this foyer. Several high-backed chairs

and a long narrow table stand against the
outside wall. Four or five tastefully selected
oil paintings are hung from a high molding.
At the extreme end is a wall mirror, centered
against a blue velour curtain. At foyer
openings and aisle entrances are hung blue
velour curtains with lambrequins bordered
with gold. In the center of the main foyer
entrance, the Bob White bird again makes
his appearance, and is again carried out in
an occasional mosaic medallion in the wall
above these openings.

Stone Block Effect

The interior walls are finished in kane-
stone effect, resembling huge stone blocks.
Square pillars at intervals mark the distances
between rounded panels of mosaic.

The main auditorium seats about 500.
Aisles are a full six feet in width. Four
indirect bowl fixtures are placed in the ceil-
ing under the balcony to give additional
light to the rear of the auditorium. Four
floodlights at intervals across the front of
the balcony rail flood the entire building.
These, as well as all lights in the house, are
on dimmers controlled from the booth.

The orchestra pit is curtained off with
brass rails and blue velour curtains. A
Robert Morton Orchestral Pipe Organ, com-
plete with innovations such as harp, or-
chestra bells, chimes, etc., is the instrument
used. It was sold by K. R. McMahan of
Sherman, Clay & Co., and installed under
the personal supervision of F. A. Showacre,
manager of the pipe organ department of
Sherman, Clay & Co., San Francisco.

The medium size stage is equipped with
(Continued on l><ig'' 67J)

; r; ' j ' \,;- .-.

Views of the Interior of the Bob White Theatre

PIUDJ ECT1 ON

As to Shutters

H. Y. Ballou, Hollywood, Cal., member L.
U. ISO, Los Angeles, arises to place before the
various fans the following:

Dear Friend and Brother Richardson: En-
closed find a drawing: which may help clear
up matters with relation to the making- of a
"home brew" projector rotating- shutter,
which article seems to be the most misunder-
stood and abused article among the several
abused parts of the motion picture projector.

In the first place, there is hardly one chance
in a thousand that the rotating shutter on
the projector when it arrives on the job will
properly fit the local conditions it must work
under. If an "operator" is placed in charge
he will doubtless, being an "operator," leave
it alone, and if it does not fill the bill will,
together with every one else, wonder what in
heck is wrong with the picture and — blame
the projector, instead of his own ignorance
and inefficiency.

Projectionist Will Fit Conditions

If a projectionist is in charge, he will im-
mediately get busy and make a shutter to
fit local conditions, whereupon all will be
well and the projector will get due credit
for its splendid work. If the projectionist
has a thorough understanding of the under-
lying principles involved in the rotating
shutter he will have little trouble designing
and making a shutter which will function
properly. If my labor in preparing this will
aid just one man who lacks understanding,
then I shall feel my time and efforts have not
been wasted.

(Note : If you help one man to improve
his local condition, and thus put on a better
picture, you have also helped THOUSANDS
who buy a view of the pictures in that the-
atre, and have helped the entire motion pic-
ture industry just to that extent. — Editor.)

Before going further I might recall to
your mind the fact the in October 14, 1922,
issue, you published the design of an adjust-
able shutter I sent you. Have had occasion
to use that shutter on several jobs since
then, and It has worked to perfection. It
is a great time saver, since with it there is
no cutting and trying.

As to the drawing, line R is the diameter
of the inner solid part and line S the outside
diameter of the shutter. Line A represents
one edge of the master blade and the square
within the circle the aerial image (1% inches
in my case). The circle around the aerial
image represents a quarter size projection
lens. Center line marked 1%" is distance
center of shutter shaft to edge of aerial
image. The 60 degree sector outlined by
lines A and B represents a five-to-one move-
ment— a Power in my case. If a four-to-one
movement were used, then that sector would

EDITED BY F. H. RICHARDSON

Bluebook School

Question No. 63 — Name cheap liquid
which wilt remove oil from lenses and
clean them very well.

Question No. 64 — What kind of cloth
or skin should be used to polish lenses?

Question No. 65 — How often should in-
terior surfaces of projection lenses be
cleaned ?

Question No. 66 — How often should
you examine and clean exterior surfaces
of projection lenses?

Question No. 67 — What will be the re-
sult of wrongly re-assembling elements
of projector lens?

be 72 degrees. Note — A five-to-one and a
four-to-one movement are known respec-
tively as a 60 and a 72 degree movement. —
Ed.)

In case a 3-wing shutter with three 60
degree blades and three 60 degree openings
is used it would fit the 60 degree movement
perfectly, but for two things, viz. : (a) the
diameter of the light beam itself, and (b)
the unavoidable lost motion in the projector
mechanism. If the mechanism be new, and
the lost motion at its minimum, then a 60
degree blade plus the twenty degrees within
lines B C, or a total of 80 degrees, would
serve for master blade width. It may even
serve if there be some lost motion, provided
a light flat leather strap, half an inch wfde,
be hung over the shutter shaft, with a light
weight attached to one end. so that a suffi-
cient braking action is had to hold the
shutter blade in retard, and thus stop back-
lash. By the way, if you are troubled with
travel ghost which changes from up to down,
the strap belt will stop it.

Interrupter Blades

As to the interrupter blades — commonly
called "flicker blades" — I have not been able
to dope out a satisfactory working formula.
It seems to me, however, that the inter-
rupter blades should, in order to make optical
balance, be equal to the difference between
180 degrees and the master blade width. By
this I mean that if the master blade be 80
degrees, then the interrupter blades should
be 100 degrees, or fifty degrees to each blade,
since 180 plus 180 equals 360, and we thus
have an equal balance of light and darkness
on the screen. (This is not a good condition
as to flicker, I think, though I really cannot
now remember just what the accepted prac-
tice is. — Ed.)

The three openings should, of course, be a
total of the remaining 180 degrees of the
total. I have found that 65 degree openings
on either side of the master blade, with a 50
degree opening between them works well.

The 2-Wineer

In the case of the 2-winger, the interrupter
blade and master blade width should be
equal. With two 80-degree blades the 2-
winger will be 55 per cent, plus, efficient.

We all know that a shutter of improper
design is a prolific waster of light, as well
as a producer of unnecessary eye strain. If
patrons leave with their eyes smarting
through and by reason of YOUR failure to
remedy faults in the rotating shutter which
you might remedy, the box office of your the-
atre is the loser, because they won't come
so often — or maybe will give your show the
go-by in favor of one in which the conditions

are better taken care of. In any event, but
a very small proportion of the total light
produced by the light source reaches the
screen, and it behooves us to work Intelli-
gently and get every bit of it we possibly
can through the lens system of our project-
ors. A shutter made to fit our Individual
conditions helps in this respect, and in some
cases helps very greatly indeed. More than
this, a shutter which passes the maximum
amount of light with a minimum of flicker,
and which is set at the aerial ifrfage, will im-
prove the depth of perspective of the picture.

Travel Ghost

In passing, I might say that in one of our
"Class A" houses I viewed a show a few
months since in which there was travel
ghost, both up and down, literally all over
the screen. I often have wondered if the
"operator" found his shutters when he did
his semi-annual sweeping. Possibly he had
such a rotten optical line-up that he was
obliged to remove the shutters, though I
doubt if such a disgrace to the profession
knows that the shutter cuts off approxi-
mately fifty per cent, of the light. Inci-
dentally, such work did NOT reflect much
credit on the union he belonged to.

When designing a shutter, all drawings
and figuring must be accurate. I find it best
to draw the shutter on paper and then cut
it out of cardboard, using the drawing as a
pattern.

Gosh. Rich, I've strung this out pretty
long. If my dope is O. K., you may use It
if you wish. If I am "all wet," why, just
shove it into the yawning basket and call
it a day — only if I am wrong I'd like to
know in just what respect.

Long But Interesting

Your letter is long, but interesting, Brother
Rallou. It is such letters, I think, that in-
terest projectionists. I don't see anything
wrong with your plan, except as already
noted. Maybe that's all right, too. I'm not
a shutter designer and cannot possibly carry
complete knowledge of everything in one
poor lonesome alleged brain. I pass it all
along to our readers, expecting them to jump
all over you if they find anything you are
"all wet" on. Personally I think your plan
for designing is pretty nearly perfect, since
it takes into consideration the size of the
aerial image, which is important if the shut-
ter is placed at that plane, as it should be.

Local Conditions Govern Selection

All the lenses you have named are well
made, well corrected for projection work
and are well mounted. My own selection
would be largely governed by the local con-
ditions and the physical characteristics of
the lens itself. If I had a long working
distance proposition I would want a lens
of diameter sufficient to get all the light
into it, but that matter is now modified by
the advent of the Cinephor condenser, which
in effect does away with the divergence of
the beam beyond the aperture. I would
want a lens of just sufficient diameter to
admit the entire beam, though one may al-
ways stop down a lens of too large diameter,
whereas one cannot expand one which is
too small. The matter of lens diameter also
is modified, and in long focal length lenses
is controlled, insofar as has to do with the
rear factor of the lens, by errors in projec-
tor manufacture which prevent a lens of
greater diameter than a certain measurement
being used.

Neighbor Ballou's question sounds very
simple, but it really involves many things
and it is only possible to reply to it with

June 14, 1924

MOVING PICTURE WORLD

671

7ii\S 15 The V/EW "Hie BOPtEr-tca.

<?e.YS of

projection j^y

accuracy when one has full information con-
cerning the details of the individual in-
stallation.

Oil On Film

Arthur L. Fuller, projectionist, Regent The-
atre, Allegan, Mich., who asked concerning
the reason for the film "slapping" and mak-
ing an annoying amount of noise, in his Sim-
plex, and to which I replied that it was due to
worn intermittent sprocket teeth, comes back
thusly :

The intermittent mechanism of both pro-
jectors has been overhauled, and both have
new intermittent sprockets. I know the film
guides are worn and don't think the film trap
door should wiggle as it does. I would sup-
pose it should fit snug and stay square, but
as it is the outside edge seems to spring back
just a trifle. I think we ought to have a
whole new door, holder and stud, don't you?
I clean the guides every time I change reels.
Find it helps a lot.

Oily Film

Why do we get so much oily film? Some
I get are in such condition that in order to
get decent results I must wipe the oil off
before using. Have not heard anything more
concerning the rectifier tube trouble.

As to the film noise, why if it is not due
to worn sprocket teeth, I'm sunk. Have any
of you had such an experience? In the
Power such a noise is almost always due to
the lower end of the apron being too far
front or back. In the Simplex I only know
one thing, and that is the sprocket teeth.
Can any one advise us as to the probable
cause and remedy?

Letter to Precision

I am turning your letter over to the Pre-
cision Machine Company for attention as to
the possible need for replacement of film
trap door, etc. They can answer that better
than I can. and perhaps they can answer

The t

the other, though the worn sprocket teeth
answer was only given after consulting their
office by phone. My own view is that such
little things as this ought to be published, be-
cause the same thing possibly is bothering
some other man, or may trouble him in fu-
ture, and publication of trouble and its
cause does no one a bit of harm and does
do much good. Projectors of all makes
give trouble at times, just as does every other
complicated mechanism. It is in the nature
of things.

As to why you get oily film — why it is
just simply for the reason we still have with
us an amazing number of Sloppy Ann "Oper-
ators," whose knowledge and care begins and
ends with "operatin' " a machine. They are
too infernally shiftless, LAZY and indiffer-
ent to oil it properly, to keep its bearings in
good condition or to keep the projector
mechanism clean and instal wipers to take up
all surplus oil. Instead of carefully giving
each bearing ONE OR TWO drops of GOOD
oil once in about every three or four hours
of running (which is all any projector bearing
can possibly use) they just squirt any old
kind of oil in the oil hole until it overflows.
When they see the oil running over the top
of the hole or tube they know the bearing
is oiled. It's too much trouble to actually
watch the oil can snout and see one or two
drops fall into the oil hole or tube. Only
such freaks as that damned Richardson advo-

cate a crazy thing like that, which means
extra WORK. T'ell with such bunk I Oh
yes, some oil'll get on the fillume Sure I
Wot T'ell ! Who cares 1 It'll make ut go
through easier anyhow.

? !X*4% ? ?Z ! ! ! !

Put a swab on the shaft next the oil well
of the intermittent? Say! Wot d' y' think
I am anyhow? Perpetural motion? Noth-

in' doin' I Let th' d d grease fly off.

Th' can on th' floor catch what th' fillum
don't swab up. Wot th' 'ell !

Yes, the above is a bit crude and rough, I
grant you, but when one is talking to men
who lack enterprise sufficient to do their
work right, one is talking mostly to men who
would not appreciate a dignified argument.
The proof is that I've been talking to them
for years and' — they still commit the out-
rage just the same.

One thing your manager could do, and
that is proceed to raise hallelujah with the
exchange for sending films not in fit condi-
tion to project.

Shame!

From a small Oklahoma town comes a let-
ter asking that the Moving Picture World be
sent along until such time as the man can
forward the price. He says in part:

I have the Bluebo'ok, Hawkens, Optic Pro-
jection and everything I have been able to
get which would aid me in my work. My
former employer "canned" me because I re-
fused to work something like sixteen hours
a day, doubling as projectionist, bill poster,
porter and general all-round errand boy. He
paid the huge sum of twenty (20) great, big,
whole dollars per each seven days. There
were eight hours' work with projectors,
which were genuine antiques, before and
after which I was "permitted" to finish earn-
ing at least a part of the dally $2.85 1/7
the boss, out of the generosity of his heart
and his whole-souled magnanimity "gave" me
for doing almost nothing at all.

When I read such letters as this I don't
know whether to be amused or disgusted.
Here is a man who is apparently really trying
to put himself in a position to do justice to
the industry he serves by placing its finished
product before its buyers in the best, most
attractive possible way, and to do it effi-
ciently. Here is a theatre "manager" (would
not MIS-manager be more appropriate) who
does everything possible to discourage effi-
ciency and to disgust and dishearten the very
man he must depend upon for the excellence
of portrayal upon the screen of the ONLY
thing he has to sell to his patrons.

An Incident

I am reminded of an incident which actu-
ally occurred. Even in the present crowded
condition of our department it is worth space.

Years ago a theatre manager advertised
for an "Operator." By error the printer
made it appear that he offered ten dollars
a week, instead of twenty — which latter was
(Continued on page 673)

THE BAIRD
REWINDER and DUMMY

Will Accommodate 10-inch and 14-inch Reels.
Durably Constructed to Stand Long Hard Service.
Ask your dealer.

THE C. R. BAIRD CO.

2 East 23rd Street New York

Manufacturers and Distributors of Moving Picture
Machine Parts Since 1909

672

MOVING PICTURE WORLD

June 14, 1924

Start Work on Mammoth $1,800,000

Lubliner & Trinz House in Chicago

THE new Lubiner and Trinz Theatre
for the Logan Square district on the
northwest side of Chicago will be
built at once, and Fridstein & Company,
engineers and architects will start work next
week on the house which will seat 3,000 and
include stores and a flat building to be
erected on the northwest corner of Mil-
waukee avenue and Sawyer street at a cost
of $1,800,000. There will be no balcony in the
house, merely a mezzanine floor, and the
house will be elaborately decorated with
mural paintings, with the seven ages of
man on one side of the proscenium and seven
ages of women on the opposite side of the
arch. The orchestra and organ will be placed
on a movable platform, so they will be be-
fore the audience during the musical num-
bers and out of sight when the pictures are
being shown.

The theatre will have entrances on both

Milwaukee avenue and Sawyer avenue and
there will be in addition to the moving pic-
ture house, fourteen stores and thirty-four
flats on the Milwaukee avenue side and fif-
teen apartments on the Sawyer avenue front-
age. The structure will be erected by the
Sawyer Amusement Company, which has
leased the theatre to Lubliner and Trinz for
a long term of years. The G. H. Gottschlak
Company will build the structure and Charles
P. Schwartz acted for Lubliner and Trinz in
closing the deal for the new house. Lub-
liner & Trinz now operate the Logan Square
Theatre in that part of the city at 2542
Milwaukee Avenue under a long term lease.
With the opening of the Orchestra. Hall
under the Lubliner and Trinz management
this week, they will have seventeen houses
in operation in this city and projects for
building several new houses are under con-
sideration, including the new house at
Sawyer and Milwaukee avenue.

Albany Incorporations

Albany — Nine motion picture companies
incorporated in New York state during the
past week, this number keeping pace with
the record of the past month, and reveal-
ing capitalization of anywhere from $10,000
to $100,000. The companies chartered dur-
ing the past few weeks were : Action Play-
ers, Inc., capitalization, $25,000, with E. A.
Sherpick, L. I. Shelley and R. C. Van Aken,
of New York City; Timpson Motion Pic-
ture Corporation, $100,000, Herman Gaba,
New York; Matilda Singer, F. L. Garfun'<el,
Brooklyn; Sensitized Films, Inc., $100,000,
Arthur A. Kaye, William A. Durcan, Ed-
ward A. Maher, New York; The Screen
Press of America, $1,000, George H. Ker-
ner, Brooklyn; Rose Sandlow, Bronx; Eliza-
beth C. Dreyer, Hoboken, X. J. ; H. and R.
Amusement Corporation, $2,000, Herman
Reisner, Rhea Calm, Bronx ; Moe S. Han-
nellin, New Jersey.

The following companies' papers did not
specify the amount of capitalization: Am-
ber Fluid Producing Company, with Marcia
Herman, Irving S. Low, New York; N. M.
Satloff, Brooklyn; Sering D. Wilson & Co.,
S. D. Wilson, H. C. Wiess, New York; R.
W. Wetherald, Boston, Mass.; Twin Pic-
tures Corporation, Yonkers, Myron L. Les-
ser, Pearl Cohen, New York ; Whitman Ben-
nett, Yonkers ; Dramatists Theatre Realty

MAILING LISTS

MOVING PICTURE THEATRES

I1.T76 HoTlng Picture Theatre*. Dor M MM

8.0M Legitimate Theatre*, per at T.5t

»J7 Colored MovlBg Picture Tbeitret 6.0*

1.059 Film Bichuvee 1».M

163 Manufacturers and Studios I ll

411 Moving Picture Math. A Sup. Dealer*. 4.t0

A. F. WILLIAMS

1M W. Adams Street CHICAGO

Corporation, Jesse C. Millard, Hamilton
Hadley, Henry L Steitz, New York.

1,200-Seat House
For Med ford, Ore.

George Hunt of Medford, Oregon, was in
Seattle this week conferring with B. F.
Shearer, Inc., regarding the house he is
building to replace his Page Theatre, which
was a total loss from fire, several months
ago. The new house will be modern in
every respect, and will be equipped to handle
road shows as well as pictures. It will rep-
resent an investment of close to $200,000 and
will have a seating capacity of 1,200. Shear-
er has complete contracts for projection,
lighting, seating, decorating and furnishing
the house, including the stage. The house is
scheduled to open the latter part of Septem-
ber.

The World's Market Place
FOR SALE

AaWartJaing ■adar thLe katekf •»
pmr lawk. Minimum ipaae aiea in eh.

Motion Picture Cameras and the World's
largest market of second hand and new
instruments, priced from $50.00 up.

Send for big catalogue and bargain list.

BASS CAMERA COMPANY

169 NORTH DEARBORN CHICAGO

CLASSIFIED ADVERTISEMENTS

Help and Situations Wanted Only

1c per word par insertion

Minimum charge 60c

Terns, Strictly Caab vita Order

Oapj

mu»i reaeb ee by Tueedar neon l<. insure

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licet Uxi hi thai wvek'a laeue.

ORGANIST AT LIBERTY— First-class musician.
Picture player and soloist of exceptional ability.
Union. Very fine library. Play all makes, Kimball
or Wurlitzer preferred. Good salary essential.
Address Arthur Edward Jones, Hotel Loretta, So.
Kentucky Avenue. Atlantic City, New Jersey.

SPECIAL

ROLL

TICKETS

Your own siHTitil Ticket,
any to Ion, accurtaely num-
bered ; ev«ry mil guaranteed.
Coupon Tickets for ITlxe
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with the order. Oct tbe
sample* Stand fUacrmm for Reserved
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price of admission and tax paid.

SPECIAL TICKET PRICES

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Ten Thousand 6 Ou

Fifteen Thousand 7.90

Twenty-five Thousand 9.90

Fifty Thousand 12.50

National Ticket Co.

Sham ok in. Pa,

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NEWS AND PROPERTY GAZETTE

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Foreign Subscription : $7.00 or 85 francs per Annum
Editorial and Business Offices:

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HALLBERG

MOTOR
GENERATORS
Art too best for
Projectors.

J. H. HALLBERG

445 Rivenide Drive
Near Vers

June 14. 1924

MOVING PICTURE WORLD

673

Projection

(Continued from page 671)

then considered a fair wage. In his mail

next day was the following :

Brooklyn, May 13, 1907.
Manager Broome Street Theatre, New
York City. Dear Sir: — I beg to offer my
services in response to your advertise-
ment in today's paper. Am a young- man
still — 32 years of age last birthday. Have
had Ave years' experience shooting pic-
tures at the screen, or somewhere near
it anyhow, and feel that if you will con-
sent to give me a trial I can prove my
worth to you. Am not only an operator,
but also an expert bookkeeper, stenog-
rapher and typewriter operator, an ex-
cellent snow shoveler, a telegraph oper-
ator of sorts and a college professor.
Moreover, I have several other accom-
plishments which might make me more
to be desired than ordinary mortals. 1
am a first class oyster opener and have
won medals for reciting "Mary Had a
Little Lamb." Have some knowledge of
the art of removing superfluous hair and
clapping dogs' ears. Am a practical
farmer, can cook, feed pigs, curry horses,
crease trousers, repair umbrellas and peel
potatoes. Am the champion chiffonier of
Brooklyn and surrounding territory.
Being possessed of physical beauty of
high order, I would be not onlj merely
useful, but also highly ornametital, lend-
ing to the sacred precincts of your the-
atre that delightful charm which is im-
parted by a stuffed billy goat. I would
even be able to pose as September Morn
at the portal of your show shop, thus in-
viting the patronage of those who appre-
ciate beauty in all its naked truth. My
whiskers being quite extensive and lux-
uriant, my face might be used as a door
mat or pen wiper betweei. shows.

References

1 could probably furnish recommenda-
tions from Chauncey Depew, Kaiser Wil-
helm, J. P. Morgan and the Dog Catcher
General of Platbush. In the matter of
wages, T feel that I would be robbing the
widow of bread and the orphan of sponge
cake, were I to lake advantage of your
munificent offer and accept the truly
fabulous sum of ten dollars per week.
By accepting five dollars I would enable
you to endow a home for aged cats, in-
crease your church donation and take
two taxicabs where you now take but
one. Also I would have a clear con-
science. Really, Old Man, your unheard-
of generosity borders upon the super-
natural. To the ordinary mind it ap-
pears almost like reckless extravagance.

At present I am employed as assist-
ant dumbwaiter man and understudy to
the Janitor.' May I hope to hear from
you favorably? Truly yours,

A. N. OPERATOR.

Road Outfit

H. B. Chick, Phoenix, Arizona, wants me
to tell him what would be best in the way
of a road outfit. Says he has a Dodge panel
body truck to start with. Wants to get a
proper outfit but must conserve money and
refine the outfit later on out of profits. May
do two and three night stands, or a circuit
of towns. Must be operated by one or at
most two men.

Brother Chick is biting off some consid-
erable chew. Wants to know what I would
charge him to figure out entire plans and
specifications for the outfit. I won't do it,
first because it would cost him too much and
second because I am too much out of touch
with that particular stunt.

First Advice — Don't!

My first advice is DON'T! That two-or-
three night stand, or circuit of small towns
is the most alluring, deceiving wretch I know
of. There have been those who, by a world
of hard work and close management, got

away with it, but not one of them made any-
thing more than a bare living, and take it
from me they made it harder than they
would have worked for an equal number of
dollars on the section gang of a railroad.

It it were me I think I would (that is, I
wouldn't really, but I'm supposing I went
nutty and decided to tackle such a thing)
get a reflector type of lamp and a small D.
C. generator and run the generator from the
truck engine. The load on the engine would
be very light. I don't think a Mazda would
do very well because, unless you could rig a
pretty effective governor for your engine
there would be a constant fluctuation of cur-
rent and that would raise shoel (polite for
hell) with your lamps, which are rather ex-
pensive. Write Walter Preddy, Motion Pic-
ture Supply Dealer, Golden Gate Avenue,
San Francisco, Calif., telling him I referred
him to you. He can fit you out with what
you need.

If any one feels able to give friend Chick
competent advice, write him direct, General
Delivery, Phoenix, Arizona. Aside from
warning him to let the thing alone I don't
feel competent to advise further. It's a thing
I've not thought about at all for years.

Did I Err

Cal B. Johnson, New York City, thinks I

erred. Maybe I did. Did I? He says:

Dear Richardson: In replying to "New
Wires for Old." June 7 issue, I think you
overlooked one point. You say wires do not
necessarily deteriorate with age in so far
as has to do with carrying capacity. This
I think is true, but is it not a fact that in
interior wiring the insulation is just as im-
portant as the other? And is it not a fact
that insulation will not be efficient after a
lapse of considerable time, whether the wire
be overloaded or not?

Frankly, I don't know exactly what ef-
fect age has on insulation if it be well pro-

GET IT NOW!

The Brand New

Lens Chart

JOHN GRIFFITHS

Here is an accurate chart which belongs
in every projection room where carbon
arcs are used. It will enable yon to got
maximum screen results with the equip-
ment you are using.

The news Lens Chart (size IS' x 20*)
is printed on heavy Ledger Stock paper,
suitable for framing.

Price $1.00

Postpaid

Chalmers Publishing Co.

516 Fifth Avenue New York City

tected from action of the weather and the
wires never heated by overload. I shall
submit this matter to the Board of Fire Un-
derwriters, asking for such data as they may
have on both items — effect of age on car-
rying capacity and on insulation. I am glad
you brought the matter to my attention as,
so far as I know, said data has never been
published in any of the motion picture pub-
lications.

Education

As I think of the many educational
branches formed by unions in the past, how
they came into being with an enthusiasm
which seemed to make the thing a hands-
down winner, and how one after the other
most of them just simply strangled to death,
I am reminded of this motto:

"The ability to start is WORTHLESS
without the stability to finish."

Bob White Theatre

(Continued from page 669)
two complete stage settings. The outer, or
front setting, is of blue velour, with front
lambrequin. The Gardiner gold fibre screen
is set well back from this, allowing an ap-
pearance of depth to be formed by the light
satine curtain of rose, bordered with five
rows of black velvet, with side wings, and
top cross piece which extends well above
the back of the front drape. This effect
makes the entire stage back to the side walls
completely enclosed.

Foyer of Bob White Theatre

The Heywood-Wakefield opera chairs
are squab-seat, full upholstered in imitation
leather in blue. These are the same through-
out the house with the exception of the two
rows of loge chairs in the front balcony,
which are fully upholstered, back and seat
in blue velour. Heywood-Wakefield wicker
furniture, tastefully trimmed and upholstered
in light cretonnes, lias been used in ladies
room and men's smoking room.

"Crying" Room
The ladies'' room, which has a sound proof,
glass front "Crying-room," and the men's
smoking room, which also has this glass
view room feature, are at either side of
the projection room at the top of the bal-
cony.

Projection equipment consists of two pro-
jectors and a Westinghpuse motor genera-
tor, a Brenckert stereopticon and spot-
light.

The building is heated and ventilated by
a battery of Hall Gas Burners, installed by
the Hall Gas Furnace Co., of Portland.

The contract for lighting, decorating,
carpets, drapes, seating and furnishing, was
handled by B. F. Shearer, Inc., of Seattle,
under the personal supervision of Mr.
Shearer.

674

MOVING PICT

URE WORLD

June 14. 1924

AMERICAN REFLECTING ARC

LATEST IN PROJECTION EQUIPMENT
Patents Applied For

OUR DISTRIBUTORS

Atlanta, Ga Southern Theatre Equipment Co.

Boston. Mass Eastern Theatve Equipment Co., Ine.

Chieago. Ill Exhibitors Supply Co., Inc.

Cincinnati, Ohio The Dwyer Bros. & Co.

Cleveland, Ohio Exhibitors Supply Co.. Int.

Dallas. Texas Southern Theatre Equipment Ct.

Denver, Colorado Exhibitors Supply Co., Inc.

* Detroit. Mich Amusement Supply Co.

Indianapolis. I nd Exhibitors Supply Co. of Indiana, Inc.

Kansas City, Mo Yale Theatre Supply Co., Ine.

Milwaukee, Wis. Exhibitors Supply Co., Inc.

Minneapolis, Minn Exhibitors Supply Co., Int.

New Orleans, La Southern Theatre Equipment Co.

New York, N. Y Independent Movie Supply Co., Inc.

Oklahoma City, Okla Southern Theatre Equipment Co.

Omaha. Nebraska Exhibitors Supply Co., Ine.

Philadelphia. Pa. Philadelphia Theatre Supply Co.

Pittsburgh. Pa. Hollis, Smith. Morton Co.. ine.

Salt Lake City, Utah Salt Lake Theatre Supply Co.

San Francisco, Calif Theatre Equipment Supply Co.

St. Louis, Mo Exhibitors Supply Co., Inc.

Washington, D. C Washington Theatre Supply Co.

AMERICAN REFLECTING ARC CORPORATION

24 MILK STREET. BOSTON, -MASS.

National

Projector Carbons

throw on the screen
all that is in
the picture.

Pictures in light — these are your stock in trade.
The best film in the world is only as good as the
light you project through it to the screen. Ns-
tional Projector Carbons produce a light that is
steady, brilliant, and gives the film its full value.

Use National Carbons

National Carbon Co., Inc., Cleveland, Ohio; San Francisco, Cal.

Canadian National Carbon Co., Limited, Factory and Offices: Toronto, Ontario

SUN-LIGHT ARCS

STUDIO

AND

PROJECTION

LAMPS

HARMER, INC,

209 West 48th Street
Bryant 63M

Cooling system paid
for itself in 3 months

Write for
'Booklet 36

"I am entirely satisfied with the
results obtained with our
Typhoon plant and can truth-
fully say it has more than paid
for itself the short three months
it has been in operation. In fact,
it has been the means of business
remaining at midwinter figures.

"M. W. BRYANT,
Palmetto Theatre, Rock Hill, S. C."

Typhoon Fan Company

345 West 39th Street, New York

Philadelphia Jacksonville Dallas New Orleans Los Angeles

HEADQUARTERS FOR

MOTION PICTURE CAMERAS

LENSES AND TRIPODS; NEW AND SEC-
OND HAND. COMPLETE STOCK
OF ALL ACCESSORIES.

PORTABLE PROJECTORS, FILM MEAS-
URES, FILM SPLICERS, NEGATIVE
REWIND FLANGES, REWINDERS,
FILTERS, ETC.

EVERYTHING NECESSARY FOR THE
PRODUCTION OF MOTION
PICTURE FILM.

"Send for New Price List"

MOTION PICTURE APPARATUS CO., Inc.

118 West 44th Street
New York City :-: Bryant 6635
U. S. and Canada Agents for Debrie Apparatus

■i

Movinjr Picture

WORLD

Vol. 68, No. 8

June 21, 1924

ICE 25 CENTS

1MB CARLTON. PRESI

v UNION

■

Recwver'a No,

}ENT GEORGE

RAM

W. E. ATKINS, FIRST VICE-PRESIDENT

Check
Time Filed

let to the terms
fcy agreed to

1924 JUN 7> PM 5 5*

479 e7 MX

SANFRANCISCO CALIF 3

SIDNEY R KENT

485 FIFTH AVE HEW YORK NY

WE HAD ALREADY SEEN THE ENEMY SEX AND LAST NIGHT SCREENED BOTH

WANDERER WASTELAND AND MANHANDLED IF THESE PICTURES ARE ANY

CRITERION OF YOUR FORTY RELEASES FOR THIS SEASON WE UNQUESTIONABLY

FEEL THAT YOU HAVE THE GREATEST LINE UP THAT HAS EVER BEEN OFFERED

TO THE MOTION PICTURE WORLD STOP IN MANHANDLED MISS SWANSON GIVES

US> EVERYTHING THAT ONE COULD POSSIBLY HOPE FOR AND THE ACTING

STORY PHOTOGRAPHY AND DIRECTION ARE EXTRAORDINARILY BRILLIANT STOP

WE ARE MOST HAPPY AND PROUD OF THE PRIVILEGE TO SHOW SUCH PRODUCT

HERBERT L ROTHCHIL).

Published by CHALMERS PUBLISHING COMPANY

Entered a> second class matter June 17, 1908, at the Poet Office at New York, N. Y., under the act of March 3, 1879. Printed weekly. $3.00 a rear.

M or I X C PICTURE IV O R L Z7*>

A Picture for the Ages

"A tremendous hit. Business
increased with each perform-
ance."

Peter Wilson, Mgr.,

STATE THEATRE,

Sacramento, Calif.

"Opened to better than ex-
pected business. Pleased one
hundred per cent. Finest and
most elabcrately produced motion
picture ever known to industry."
Walter Wallace, Mgr.,
ORPHEUM THEATRE,
Kansas City, Mo.

"Consider it the best thing you
have done in pictures. Satisfac-
tory not only to patrons but like-
wise to management by box office
returns."

H. L. Hedger, Mgr.-Dir.,
COMMUNITY PLAYHOUSE,
Meriden, Conn.

"Just ccmpleted a very suc-
cessful three weeks' run in face
of fact that it was a second run
after a six weeks' engagement at
Capitol theatre here. Wonder-
ful satisfaction."

Jack Partington, Mgr.,
IMPERIAL THEATRE,
San Francisco, Calif.

"Greatest box-office picture
this year. Third day continues
to pack them in."

Arthur Hile, Mgr.,

GRAND THEATRE,

Salem, Ore.

"Just closed three big-
gest days my house ever
saw with the finest pic-
ture ever produced."
Charles F. Truman, Mgr..
ACADEMY THEATRE,
Meadville, Pa.

"Complete sell out matinee and eve-
ning. Turned away another capacity
house."

Alexander Frank, Mgr.,
PLAZA THEATRE.
Waterloo, Iowa.

"The last word in screen achieve-
ment. Opened to biggest Sunday busi-
ness in history of theatre."
J. C. Sutphen, Mgr.,
BRANDEIS THEATRE,
Omaha, Neb.

"Business exceeds our greatest ex-
pectations."

T. W. Logan, Mgr.,
ALLAN THEATRE,
Londcn, Ont.

"We did capacity business for five
days and I would gladly recommend it
tc any exhibitor as a box office attrac-
tion."

C. O. Davis, Mgr.,
WIGWAM THEATRE,
Reno, Nev.

"Broke all records by far of any pic-
ture played in Bridgeton."
Lcuis Lonker, Mgr.,
CRITERION THEATRE,
Bridgeton, N. J.

"We had record houses for all per-
formance?. The finest that has ever
been made."

W. F. Clark, Mgr.,
CHARLESTON THEATRE,
Charleston, S. C.

"We have been in the theatrical busi-
ness in Dallas for fifteen years and
never before saw sucn crowds."

R. J. Stinnet, Pres. & Gen. Mgr.,
CAPITOL THEATRE,
Dallas, Texas.

A Universal Production Carl Laemmle

June 21, 1924 MOVING PICTURE WORLD 679

If you want box-office stuff—

Doing nice business at the Rivoli, New

York. The newspaper critics are agreed:

"There is no doubt that this picture will keep a lot
of people guessing. Splendid entertainment."
— Times.

"A wealth of plot and delightfully baffling situa-
tions."— Brooklyn Eagle.

"Corking good mystery story, with good cast,
thrilling suspense and logical conclusion." — Journal.

CC Cparamount (picture

AND THEN THE FAMOUS FORTY!

"A fine cast. You'll be entertained by this picture.
I was." — Daily News.

"Extremely well woven and intriguing 'Who?'
stuff."— World.

"One of the best mystery-melodramas on the screen.
I wanted to see more, and you know there are very
few pictures in this day and age that end too
quickly." — American.

CHRISTIE

of the greatest super-cjomedies of
all time has been created under the magic
touch of Al Christie. And that's not maybe.
No other producer of comedies has such a
record of consistent, sure-fire successes to his
credit. Christie knows what the public wants.
And in "Hold Your Breath", which represents
Al Christie's most pretentious feature-length
comedy, he has given the best of his inimitable
genius. The result is a sizzling, breath-taking
riot of thrills and laugl

It Spells Sure 'Fire

Absolute Proof
of a Box-Office
Sensation

PAUL C. MOONEY
469-5th Ave., New York

"'Hold Your Breath'

played to the biggest
business of any picture
we have ever shown.
Patrons shook my hand
and stated it was the
best picture they have
seen in Newport for
years, even far better
than 'Girl Shy'. Am
sending you a photo-
graph showing the
crowd waiting for the
second show. We just
packed them in for three
days. Your last group
of pictures have turned
my house from a loser
to a winner."

J. J. CONNELLY,

Manager,
Colonial Theatre,
Newport, R. I.

Prints in all Exchanges

Grab This Money-
Maker Quick

BOOK THIS 5 REELS OF
LAUGHTER AND
THRILLS NOW

682

MOVING PICTURE WORLD

June 21, 1924

Sensational Exploitation

again makes history for

F. B. O.

Again F. B. O. staggers Broadway with sensational exploitation
rocked not alone Broadway but all New York. A full showing of 24
sheets covering the city, 3 sheets on Subways and Elevateds. — A huge
smash at 43rd & B'way with 119 ft. signs on four sides acquainting
hundreds of thousands with "THE SPIRIT OF THE U. S. A." Ban-
ners on Armories, a million heralds distributed, Babe Ruth himself join-
ing in the exploitation, — 5, sift horse teams hauling French 75's thru
the streets, — and that's only a fraction of it that's telling New York and
the entire Nation how big an attraction is —

■

It's an

F.B.O.

Picture

-» MARYCARR
JOHNNIE WALKER *.

Emory Johnson's

— greatest Screen Epic that will resound throughout the Nation in thou-
sands of exhibitors' box offices. Bigger by miles than ANY former John-
son Production * * * far more sensational exploitation possibilities which
have been already demonstrated, — now playing everywhere to cheering,
enthusiastic audiences who are thrilled to their very toes by the stirring
scenes, gripping story, beautiful pathos and tremendous human interest.

SEE IT SCREENED AT YOUR NEAREST F. B. O. EXCHANGE.
It's the SEASON'S outstanding financial mop-up for all exhibitors.

(Thematic Music Cue Sheets available on this picture.)

Film Booking Offices

Of America, Inc.

723 Seventh Avenue New York City

June 21, 1924

MOVING PICTURE WORLD

683

Our Answer to Inquiries

j| ITH painstaking care and an
^unlimited expenditure of
money, Fox Film Corporation
has prepared its products for
the coming" season, embracing 52 dra-
matic subjects.

This is the greatest assemblage of box-
office entertainment ever offered the
motion picture theatre.

An announcement, the most important
this Corporation has ever made, will be
published in the trade press July 1st.

It will contain titles and full details of
the entire Fox output for 1924-25 — the
outstanding production achievement of
any company or group of companies in
the history of our business.

Simultaneously with this announce-
ment there will be in the Fox Branch
Exchanges, for screening, fifteen of the
new dramatic productions.

your profits for the new season

are involved in your selection of pictures!

WILLIAM FOX, President

FOX FILM CORPORATION

William
Christy
Cabanne

Production

THE ACCUSING FINGER

Next Season's Release -Booking Now

Made available early because of its remarkable
fitness for Summer showing.

Pretty girls . . . bathing scenes . . . moonlight
frolics ... an atmosphere of inviting coolness
with just enough melodrama to give the right
tang. And a cast that includes
William Faversham Charlotte Walker
Kathleen Martyn Edmund Breese

John Bohn J. Neil Hamilton

and others

Associated Exhibitors

1. Sixth Gmmandment

The Exploitation
Picture of the Year

is both a

Jjroadway and Mam Street

box-office bet

Every tested angle of box-office
appeal has been included, plus a
•ore few others that make it "that
P*€^r€5 something new under the sun."

Jte**

ASSOCIATED EXHIBITORS

P/Wf/E~ physical Distributor

Arthur S. Kame Wtp^esident

S/DNEY

Jmir 21, JAM

Clarence B^dgep Is A Bo/ Office

Director! ^

I- ROM

S£XHI8IT0I

• Qtst Phi

■ Shoot wc Or

..,r|., . .„„„.. MMM

U' tliu

Clarence Badger's Productions
Speak F or Themselves.

ADDRESS
CLARENCE BAOCER
H<;i i /W<)<j\j » Mfj! I YWOOD CALIFORNIA

OR •
I ARTHUR H SAWYER

Book it ; boost it ;

You can't go wrong.

- nk this is only

one side to the story

\10hat ti
\PLcture
\didfor me"
in

[txhibitor's
herald''

ThTrd^J&QW, vvisii J. --Tolly playing the
^eek like this with »isb .f she is

leading part She is wona ^ ^e
given the right chance. £ j. F. Law-

I leading .st^e^re Humboldt. Tenn.
rence, Lyric theatre, «■

"Screened It to More People than
Anything He Ever Ran!"

How many pictures can an
exhibitor say that about?
Darn few, you know it! But
it's what they all say about
"THE UNINVITED GUEST."

This exhibitor who had
them "lined on the side-

walk for the third show" is
just one of the exhibitors do-
ing the same thing. Pick up
any trade paper — look at ex-
hibitors' reports to see what's
getting the business. It's
"THE UNINVITED GUEST"
every time!

cast-

otve

pi'

.er

.an

\vad

and +^o£I^r^eig»--d

^auttv

'What the ?^C~rKX-&^'
'Picture didli^V-'*
forMe'

atre

i Zxkib'dors
Herald

Had Many Matineers
Return for Night Show"

Think that one over! A page of "blah"
couldn't tell the story of that line.

"THE UNINVITED GUEST "is a special
in everything but the money you pay for it!
The prize novelty of the year — thrilling under -
the-ocean scenes and natural colors combined
for the first time in picture history; a dandy
cast that has Jean Tolley, Maurice Flynn,
Mary MacLaren and Louis Wolheim; a jazzy
story of South Sea pearls and Broadway
Pearls. Take the advice of the men
who 've played it — book it now!

4uru jwipercal PUtur&s LtcL.Gz,clusi.\)c
Wistributors thruout Qreab Jbritaori.

J.EWilliamson

presents

The

Uninvited
Guest

directed by

Ralph Ince.

'Stonjbtf CURTIS BENTON

Produced by SUBMARINE FILM
CORP. under WILLIAMSON
patents, Natural color scenes by

TECHNICOLOR CORP.

June 21, 1924

MOVING PICTURE WORLD

687

Make Them Laugh and

They'll Forget
the Heat!

MERMAID COMEDIES

Every JACK WHITE PRODUCTION is a "series of high waves" of laughter

^^yO^tUu^j^^A^ PRESENTS

AIR POCKETS

With L1QE CONLEY

Supervised by JACK WHITE

Jack White pulls a lot of clever slapstick stuff and some new stunts
in this two-reel Mermaid. He is supported by such funsters as Lige
Conley, Earl Montgomery, Sunshine Hart, Olive Borden, Peg O'Neil
and Otto Fries.

Jack in this one uses to the same excellent advantage that technique
of his, so well developed, which gives the crowd a thrill before almost
every laugh. "Air Pockets" is like a rough ocean — nothing but a series
of high waves. But in the Jack White lingo, what waves these are!
The first roller is the thrill and the second is the laugh, and they al-
ternate like this all the way through.

These waves certainly ought to be a diversion to the movie fan because,
of the Jack White waves, there is not a single one during the entire
film skit which is not crested with the sparkling foam of audience in-
terest. Some great stuff is done with aeroplanes and collapsible Fords.

— Moving Picture World
Lige Conley goes the limit in this thrilling comedy. His flight in a
plane is something to behold. The picture is full of tricks and each one
brings a laugh.

The picture is funny . . . Conley is a scream.

— Exhibitors Trade Review

For foreign rights address:
FAR EAST FILM CORPORATION
729 Seventh Avenue
New York City

EDUCATIONAL
FILM EXCHANGES. Inc.

MOVING PICTURE WORLD

June 21, 1924

Poor projection is your
most expensive cost —
perfect projection your
cheapest asset

Richardson's Fourth Edition.
"Handbook of Projection." Price, $6.0*

Chalmers Publishing Company

516 Fifth Avenue
JWetv Stork City

SwTWm Dates for theNew lHamrWENW

Reason
No. 7-

Previously
dnnouncea

1— Rin-Tin~Tin in "Find

Your Man"

2— ' "The Lover of Camille"

("Deburau")

3— "The Age of Innocence"

4— " Recompense" (Sequel
to "Simon Called Peter")

5— "The Dark Swan"

6— "The Eleventh Virgin"

"A LOST LADY

By WILLA CATHER

8_
9-
10-
11-
12-
13-
14.
15.
16.
17.
18.
19-
20.

In the words of Zoe Akins, celebrated writer, "A LOST
LADY is a graceful, fascinating, sad tale ofaman's dignity and a
lovely woman's stooping to folly " John Farrar, editor of The
Bookman, calls it f*a character study of strength and beauty.

These two critics, famous in the world of fiction, have well
expressed the views which actuated Warner Bros, in selecting
"A LOST LADY" as one of its big TWENTY for the year 1924-
25. A character study of strength and beauty, invested with action,
intrigue and the ever popular touch of sex interest, give to "A
LOST LADY" everything that is desirable for a screen play.

Set in an atmosphere as individual and full of color as that
of the old manor-houses in Russian novels, this Warner "Classic"
unfolds an intensely interesting romance of the old West; not the
West of pioneer days, but of the railroad aristocracy that grew up
when the great transcontinental lines were being built across
the plains.

A whole epoch lives again in the group of people so wonder-
fully pictured in this story of an incorruptible man and the beau-
tiful woman who was his wife, and of the house in which their
moving drama took place. It's a powerful red-blooded story,
great in its appeal to all classes.

■

692

MOVING PICTURE WORLD

June 21, 1924

Having won the leadership
of the Motion Picture Industry
for last season by the most
consistent line of fine pictures
and box-office hits ever
offered in any one season
by any company**

We— FIRST NATIONAL

are out to maintain our
leadership for next season.

With all due respect and
regard for the entire field—
a review of our product

That FIRST NATIONAL

it is never going" to stop ^

June 21, 1924 MOVING PICTURE WORLD

and lineup makes us confident
of holding the leadership.

We throw our hat
in the ring — and
may the best man
win.

But - regardless of the outcome,
the standard as set up by
FIRST NATIONAL will result in
the greatest array of pictures
ever offered to exhibitors — ' —

For which FIRST NATIONAL

will be responsible.

STRIDE wiU be a trigone-

It never will be equalled.

- ' '

u st or IXC r.vrt'.v.1-' world June 21, iw

Box-Offices Back Up

Critics Everywhere/

STRAND Now York All nlav^d it f

Chicago Chicago pidyea il .

gSS.V.:::.Vi5£; All proved it!
HKK*" : : A smashing sensation !

SAMUEL GOLDWYN
^ (MOT NO^GQNNECTED \VITH os?LD\VVN.R1CTURES)

rcuige Fitumuiicc'

....... ...1 ... l.levement

I iJ too

With a stellar cas

including
LEWIS STONE
ALMA RUBENS
NORMAN KERRY

IRENE RICH and
CONSTANCE BENNETT

A JirAt national Picture

from the vivid
love novel by

JOSEPH
HERGESH E I M E R

Adapted for the screen
by FRANCES MARION

SlBlU»»— It.**,-1

G/ie

MoviKg Picture

WORLD

Founded Jn ltyOJ by %J. P. Chalmers

The Editor's Views

Explanatory Words for the Benefit of Puzzled Friends —
Being FIRST Seems to Have Become a Habit

SOMETIMES a publication can achieve the ele-
ment of surprise by the things it says and
does; very rarely, it can secure the same re-
sult by a passive attitude.

We had the latter unusual experience last week.

A New Jersey exhibitor friend met us during the
week and said :

"You gave me the big surprise of my life last
week. With the Admission Tax repeal signed,
sealed, and delivered, I picked up last week's World
expecting to see you 'twenty-four sheeting' the Ad-
mission Tax and grabbing all the credit in sight.

"Instead of that, all I could find was the straight
news story and information about the repeal. What's
the matter — did you lose your tooting horn?

"It is now over a year and a half since you an-
nounced in a January 1st platform that the Admis-
sion Tax COULD be repealed, and that you would
keep banging away at your readers until by their
work it was repealed.

"You kept it up. Other editors ignored you at
first, kidded you later, sneered at you occasionally,
and every now and then overwhelmed you with the
weight of their own 'inside Washington informa-
tion.' All of the 'information' being to the effect
that THERE WASN'T A CHANCE to get the tax
repealed.

"And still you kept at it.

"Isn't this the time for you to shout?"

HEN we told our New Jersey friend some-
thing about our own personal theory of pub-
lishing. "First of all." we declared, "the things

we say in Moving Picture World can only be said
to READERS. As far as non-readers are concerned
they might as well not be said.

"That being the case — where is the need of shout-
ing? If we have had nothing at all to do with the
fight for tax repeal OUR READERS KNOW IT.
If we have had an humble share in prodding the in-
different to action, in keeping alive the spirit when
days were dark, OUR READERS KNOW IT.

"In either case, a ballyhoo on our part does not
alter the facts, or change OUR READERS' FIRST-
HAND KNOWLEDGE."

"Well," granted our friend, "maybe you are right,
■in theory. But if you are counting on sitting back
in the shadow and waiting for an avalanche of let-
ters from your readers you are sadly mistaken.

"I'll lay you odds that aside from my conversation
today you will never hear a word from an organiza-
tion leader or a plain, ordinary reader about your
work in the Admission Tax fight."

We wouldn't take the bet. But that makes little
difference. There is one very concrete way that an
EXHIBITOR READER can show appreciation or
condemnation. That is through his CASH. He
either renews — which means that he parts with cash
— or he drops a paper.

And we ask no more appreciation than the RE-
NEWAL RECORDS readers of Moving Picture
World are chalking up each month.

UT our New Jersey friend had not concluded.
"In the front of The World last week," he
went on, "I saw your ad about being FIRST

696

MOVING PICTURE WORLD

June 21. 1924

An Announcement

Effective June 16th, 1924, the post
of Advertising Manager of Moving
Picture World will be assumed by

BEN H. GRIMM

The decision to place this important
trust in the hands of Mr. Grimm is
prompted by a two-fold reason. First,
in the opinion of Mr. Welsh and my-
self, it is a reward for loyal service
and an opportunity for the broader
achievement forecast by Mr. Grimm's
past efforts. Second, it is in pursuance
of our desire to place executive
authority in the hands of those keyed
by first hand, practical experience to
a sympathetic understanding of the
needs of the industry.

We live only to serve that industry ;
and can live only so long as we serve.
I feel confident that the fulfilment of
this announcement will constitute a
further step in an ever-present pro-
gram of Service.

JOHN F. CHALMERS.

IN THE FIELD. And you gave the reason in the
fact that you had built a READER'S PAPER.

"After that, I surely expected you to talk about
the Admission Tax on the editorial page That's
one of the things that made you the reader publica-
tion. I also thought you would bring up the BAD
PRINT subject. You were a year ahead of every-
body on that. The exhibitor knows it — but why
don't you tell the New Yorker who is just trying
to assimilate this FIRST IN THE FIELD talk?

"One thing more.

"Did you read the other papers last week? Mar-
tin Quigley and Bill Johnston couldn't find type big
enough or language smooth enough to chronicle
their sudden discovery that the M. P. T. O. A. was
a real organization, that it had leaders of ability, and
their surprise that it had held a SUCCESSFUL
convention. Even Joe Dannenburg found a seat on
the band wagon — granting that he picked a spot
near the running board.

"Well— you were just about TWO YEARS
AHEAD of them on those discoveries. Why don't
YOU shout? No one else will do it for you."

To which we replied as before — why tell readers

about something you did do, or attempt to deceive
them about something you did not do? They
KNOW.

BUT the argument was still on. "That talk about
the READER sounds very fine," said our
friend, "but when you write advertising copy
you don't write it to reach the reader. Your ad must
have been aimed at R. A. Rowland, R. H. Cochrane,
Sydney Kent, and the other big fellows in New York.

"When you write advertising copy you are talk-
ing to advertisers, are you not? Well, why don't
you tell them the whole storv? Thev don't know
the things YOUR READERS KNOW.

"They haven't time to follow your paper week
by week ; they never see your subscription list or
your renewals; they have never talked to your six
thousand exhibitor subscribers; they don't appre-
ciate the real meaning of A. B. C. circulation, and
don't care."

IT'S rather hard to swallow that pill, even admit-
ting its truth. But we clung to a consoling
thought! And expressed it to our friend this

way :

"The outstanding example of advertising success
in the publishing field today is The Saturday Evening

Post.

"Have you ever stopped to think that there is not
a single advertiser in The Saturday Evening Post
today who can lay the slightest claim to having
HELPED to bring The Saturday Evening Post to
its present outstanding position?

"Have you ever stopped to think that EVERY
SINGLE ADVERTISER in The Saturday Evening
Post today could have been on its books in 1910
and still The Post would have FAILED IGNOMIN-
IOUSLY— IF—

"IT HAD FAILED TO GET THE READERS !

"Advertisers are never AHEAD of the readers,
never in advance ; advertisers always FOLLOW.

"Publishing history abounds in examples of ad-
vertisers clinging to a publication long after readers
have deserted it. But you can find no case where
advertisers discovered the merits and coming success
of a publication BEFORE the readers in the field.

"Advertisers have never yet, in all the history of
publishing, made a publication. READERS DOf
Get the readers first — and the advertisers follow.
The only wise advertiser is the one who first takes
his cue to follow the readers."

June 21, 1924

MOVING PICTURE WORLD

697

YOUR
INVESTMENT
PROBLEMS

Have you invested
wisely?

Should you take a
profit ?

Should you take a loss?

Should you add to your
holdings?

Should you exchange
your securities for others
where a greater opportu-
nity exists for enhance-
ment in market value?

To aid in the solution
of such problems, we offer
the facilities of our In-
vestors' Service Depart-
ment.

Inquiries addressed • to
our offices at 1531 Broad-
way, second floor, Astor
Theatre Building — Tele-
phone, Lackawanna 7710
— will receive prompt at-
tention.

NEWBURGER,
HENDERSON
and LOEB

Members
New York and Philadelphia
Stock Exchanges

100 BROADWAY

BRANCH OFFICES:

202 Fifth Avenue

at 25th Street

1531 Broadway
at 45th Street

511 Fifth Avenue
at 43rd Street

PHILADELPHIA:
1512 Walnut Street

Moving" Picture

WORLD

ROBERT E. WELSH --------- EDITOR

Published Weekly by
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York, N. Y.

Member Audit Bureau Circulation

John F. Chalmers, president; Alfred J. Chalmers, vice-presi-
dent; James P. Chalmers, Sr., vice-president; Eliza J. Chalmers,
secretary and treasurer, and Ervin L. Hall, business manager.

Branch Offices: 28 East Jackson Boulevard, Chicago; W. E.
Keefe, 1962 Cheromoya Avenue, Los Angeles, Cal.

Editorial Staff: Ben H. Grimm, Associate Editor; John A.
Archer, Managing Editor.

Manager of Circulation : Dennis J. Shea.

Subscription price: United States and its possessions, Mexico
and Cuba, $3.00 a year; Canada, $3.50; foreign countries (post-
paid), $10.00 a year. Copyright, 1924, Chalmers Publishing Co.
Copyright throughout Great Britain and Colonies, under the
provisions of the Copyright Act of 1911. (All rights reserved.)

Other publications: Cine Mundial (Spanish). Technical books.

VOLUME 68

NUMBER 8

Features

Editorial 695

News of the Week

Binderup Gives Sensational Testimony in Federal Court 699

Largest Theatre Circuits Will Give Public Benefit of

Tax Reduction 701

Pathe News Scores Beat in Filming Republican

Convention 701

M. P. T. O. A. Directors Approve Membership and

Financial Scheme 702

Orchestra Forty-eight Miles from Screen 702

F. B. O. to Hold Sales Convention in Chicago June

14 and 15 704

Carl Laemmle Signs Noted European Director 704

T. O. C. C. Hears M. P. T. O. A.'s New President 730

Educational Convention Will Be Held in Los Angeles
July 1 to 5 731

Warner Convention Results in Better Plan for Dis-
tributors 731

Departments

Exhibitors News and Views 711

Straight from the Shoulder Reports 718

Selling the Picture to the Public 733

Reviews 741

Pep of the Program 744

Releases 746

Equipment, Construction and Maintenance 749

Projection 751

One of a Series

The Hamilton
National Bank

130 West 42nd Street

Many men who later
rose to positions of
real importance in
their industry, made
their first step —

The day they ac-
quired that "bank-y"
feeling.

And the first step is
not difficult.

It may often consist
of becoming acquaint-
ed with the Compound
Interest Department
of a large bank.

Through the years,
as your interests wid-
en and develop, you
reap the benefits of
long friendship with
that particular insti-
tution.

Hamilton Nation-
al's Compound Inter-
est Department is at
your service.

Its service is in
every way on a par
with that of all de-
partments of Hamil-
ton National — the Ut-
most in Service.

Start today— "Have
a Bank For a Friend!"

iamilton National Bank

130 West 42nd Street

(Bush Terminal BIdg.)

New York City

Open 9 A. M. till 10.30 P. If.
Our Deposit Vaults — open at the
same hours — are admitted to &•
the best equipped in the etty.

698

MOVING PICTURE WORLD

June 21, 1924

"The Hot Dog Special," one of Universal's two-reel "Fast Steppers" Series.

Many Sales Reported on

"Floodgates 99 by Russell

JOHN' LOWELL RUSSELL, president
of Lowell Film Productions, Inc., has
returned to New York after a trip
through the central West where he went to
attend the opening of his latest production,
"Floodgates," in several cities. He announces
that during his trip he closed a number of
important contracts for the distribution of
this picture in the territories where the show-
ings were highly successful.

The picture was purchased by Frank
Zambreno of Progress Pictures, Chicago, for
Northern Illinois, Indiana and Wisconsin,
and will be released at once following its
engagement at the Randolph Theatre, Chi-
cago, and the Merrill Theatre, Milwaukee;
also by Fred Cubberly of the F. & R. Ex-
changes, Minneapolis, for Minnesota, North

and South Dakota and the peninsula of
upper Michigan, and by Harry Grelle of
Supreme Pictures, Pittsburgh, for Western
Pennsylvania and West Virginia. Mr. Grelle
will also release at once following the show-
ing at the Cameo Theatre, Pittsburgh.

Upon his return from Pittsburgh, Mr.
Russell went at once to Boston to attend
the convention of the M. P. T. O. A. After
attending to some business in New York, he
leaves for Buffalo to make arrangements for
the opening of "Floodgates'" there and also
for the distribution of the picture in the
upper part of the state. He will go from
Buffalo to his studio in Gloversville to com-
plete arrangements for his next production,
which he plans to start on July and have
ready for early fall distribution.

F. B. O. Will Distribute and
Exploit Huge "Messalina"

•Mi

5SSALINA," one of the most cost-
ly pictures ever made in Europe,
■ and produced by Enrico Gauzzoni,
director of "Quo Vadis" and "Julius Caesar,"
will be distributed by the Film Booking Of-
fices, according to an announcement made
this week.

Twelve thousand persons take part in the
big scenes which reproduce in detail the
approaches to the Forum, the imperial coro-
nation procession of Claudius Caesar,
through the streets of Rome, and the gladia-
torial games and combats, the big feature
being an accurate reproduction of the an-
cient chariot racing festivals.

The story deals with Messalina, the
scheming and ambitious consort of Claudius
Caesar. The title role is played by the
Countess de Liguoro. While the picture is,
perhaps, the most spectacular ever produced,
the story and love theme is never in danger
of being submerged, F. B. O. declares.

F. B. O. is now laying plans for a big
advertising and exploitation campaign, and
to this end, has sent to Rome for the chariots
used in the racing scenes. A number of cir-
cus drivers will soon be placed under con-
tract to aid exhibitors throughout the coun-
try in an extensive and unusual exploitation
campaign.

Woody Back from Trip

Showmen Appreciate Associated'*
Plan of Releasing Big Pictures
During Summer

J. S. Woody, general manager of Asso-
ciated Exhibitors, who has just returned
irom a four weeks' swing around the circle
of eastern and middle-western exchanges,
declares that exhibitors expressed the utmost
approval of Associated plan of releasing
really big box-office features during the
summer months.

"Such pictures as 'The Chechahcos,' 'Three
Miles Out,' 'The Sixth Commandment,' 'Rac-
ing Luck,' 'When a Girl Loves' and 'Lone
Wolf have been released since May," said
Mr. Woody, "and exhibitors are booking
them for the hot weather, hard-to-get busi-
ness period, simply because they are con-
vinced that they are going to bring real
money into the house.

"Another thing I found on my trip was
universal commendation from all Associated
salesmen for the recently put into effect
plan of remunerating salesmen on a commis-
sion plan. The best illustration of the suc-
cess of the plan lies in the fact that from
the time of its inception to date — some six
weeks — business has shown an increase of
40 per cent in volume.

"Our salesmen were all more or less skep-
tical of the plan when it was first put into
effect, but within a week they were all en-
thusiastic boosters. Individual compensation
has increased from 25 to, in several cases,
500 per cent."

List of Unit Programs

Pathe Prepares Same Upon Requests
of Exchange Managers

Following requests from branch managers,
Pathe Exchange has prepared a list of unit
programs, carrying nine reels each, which
offer from three to five subjects, insuring a
*plendid variety of feature, comedy, educa-
tional films and current news attractions for
presentation.

The programs offered are: (1) "The King
of Wild Horses," 5 reels; Pathe News, 1 reel;
"Range Rider" subject, 2 reels; Hal Roach
Comedy, 1 reel; (2) "King of Wild Horses,"
5 reels; Mack Sennett or Hal Roach Com-
edy, 2 reels; Pathe Review, 1 reel; Grant-
land Rice "Sportlight," 1 reel; (3) "The King
of Wild Horses," 5 reels ; Patheserial, "Way
of a Man," "Leatherstocking" or "The For-
tieth Door," 2 reels; Aesop's Fable, J4 reel;
"Topics of the Day," 1 reel; "Among the
Missing," 1 reel; (4) "The King of Wild
Horses," 5 reels; Birds of Passage," 3 reels;
Hal Roach Comedy, 1 reel; (5) "The King
of Wild Horses," 5 reels; "Why Elephants
Leave Home," 2 reels; "Is Conan Doyle
Right?" 2 reels.

Fox Books F. B. 0. Film

"A Woman Who Sinned," featuring an
all-star cast headed by Mae Busch and Irene
Rich, has been booked by the entire Fox cir-
cuit in a deal consummated by Charles Ros-
enzweig, manager of the New York Ex-
change, of the Film Booking Offices, who
are distributing the Finis Fox production.

This large booking is only one of many
being received by F. B. O. on this feature.

June 21, 1924

MOVING PICTURE WORLD

699

E. W. Matlack Dies

Co-Author of the Famous Kalem Rail-
road Film Stories Passes On

Edward W. Matlack, of the train dispatch-
ing service of the Pennsylvania Railroad lines
west of Pittsburgh, died at his home May 23.
Some months ago he went to the Mayo Broth-
ers' hospital in Rochester, Minn., for a major
operation and returned to his home, but was
unable to recover his lost ground and after a
game but losing fight he passed on.

Mr. Matlack and Frank Howard Clark, also
originally a railroad man, collaborated on the
extensive series of railroad stories filmed by
the Kalem company over a series of years, most
of which featured Helen Holmes in a series
of daring stunts. With the change to five-
reel stories, Mr. Matlack dropped from the
game, unable, because of his railroad work,
to give the concentration required by the longer
and more elaborate style of plot, and he has
written nothing for the screen for some time,
though he wrote shortly before his death that
he had been asked to line up a series of short
railroad yarns.

Paramount Club Elects

The Paramount Pep Club, the organiza-
tion of employes of the New York offices of
the Famous Players-Lasky Corporation, has
elected Messrs. Jesse L. Lasky, S. R. Kent.
E. E. Shauer and E. J. Ludvigh honorary
vice-presidents and Eugene J. Zukor, former
active president of the club, has been elected
honorary chairman of the Board of Gov-
ernors.

Silver membership cards have been pre-
sented to each of the above named, with
due ceremony. Adolph Zukor has been
honorary president since the inception of
the club.

Plans are now being formulated for the
annual outing which will take place this
month instead of in the early Fall as in
former years.

Pick Title for Serial

"Wanted by the Police" has been chosen
as the title for the forthcoming Pathe serial
now in production at the Ft. Lee, N. J.,
studios, under the working title of "The
Golden Panther." This will be the fourth
chapterpicture in the Pathe campaign of
"bigger, better and greater serials" inaugu-
rated with "The Way of a Man," followed by
"Leatherstocking" and "The Foi tieth Door"
now in distribution.

Binderup Gives Sensational
Testimony in Federal Court

CHARLES G. BINDERUP, Minden,
Neb., who is suing eighteen New York
film companies for $240,000 damages
for combining, as he alleges, to drive him
out of business with his twenty-eight pic-
ture shows in Nebraska, occupied the wit-
ness stand for a day in Federal Court here
last week, where the hearing has been on
for two weeks.

Binderup, on the stand, related events of
November 12, 1919, when he said he first
discovered he had been "blacklisted," and of
a meeting of the Omaha Film Men's Board
of Trade that followed, at which he was
present. He told of going to C. L. Peavey,
branch manager for the Famous Players-
Lasky exchange here, and asking for films
to fill engagements after the three other film
companies had refused to supply him.

"Didn't the managers for Pathe, First Na-
tional and Mutual tell you why you had
been blacklisted?" Peavy asked him, accord-
ing to Binderup's story. "If you continue
to supply the theatre at Orleans we can ex-
ercise no control over that playhouse. You
must either be for us or against us."

Binderup explained that he had continued
to supply the Orleans house, ownership of
which is disputed, after it had been placed
on the alleged blacklist by the film com-
panies. He said, however, that he had done
so with the knowledge and approval of A.
D. Graham, president of the Omaha Film
Board of Trade.

After many obstacles had been thrust in
his way, Binderup testified, he succeeded in
getting a hearing before the Film Board of
Trade. Ten or twelve members of the board
were present, he said. Some of them he
maintained he had never dealt with.

"They talked about everything but the
business in hand,'' Binderup said, "but finally
Graham asked them about the grievance
against me. Nobody responded. Then I got
up and 'asked to be released from the black-
list. I was then told that the grievance had
been changed to a charge that I had sup-
plied a film for exhibit at the Kearney Mili-
tary Institute. I had done this, but the man-
ager of the company owning the film had
thanked me for doing so."

Later in the meeting, Binderup related,
Sidney Meyer, representative of Fox Film,
was asked if he had anything against him,
and replied, according to Binderup : "You're

damn right I have. He's a crook. He keeps
films too long, and doesn't pay his accounts."

Binderup's reply was, he testified: "Meyer,
I will give you two chances to square your-
self. If you can find in the files of the Fox
Company one instance to uphold this charge
I'll plead guilty. Your other chance, if
you're a man, is to apologize.''

S. A. Mclntyre of the Metro Film Com-
pany, seconded Meyer's charge, Binderup
testified. "I called his attention to the fact
that I never had bought a film of his com-
pany, and had never seen him before,"
Binderup related. " 'Why are you so inter-
ested?' I asked him."

"It was all strange," Binderup continued,
"because less than ten days before that time
I told him Mclntyre had written me a letter
soliciting my trade. 'Don't you remember,' I
asked him, 'that you asked me to come to
Omaha, or you would come to Minden to
see me?' "

According to Binderup's testimony, Meyer
then made a motion that Binderup be placed
on the blacklist permanently, unless it could
be shown conclusively that all theatres on
his circuit, including the Orleans house, were
actually owned by him. The motion car-
ried, Binderup said, Graham and a film man-
ager named Coleman not voting.

Binderup further testified that after all ef-
forts to get films had failed he went to the
offices of four companies he had dealt with,
and from three of the managers received
signed statements to the effect that his deal-
ings always had been satisfactory and that
he always fulfilled his contracts to the let-
ter. Returning to Minden the next day,
Binderup said, he exhausted the supply of
films he had under contract and then was
forced to close his entire circuit.

"Painted Flapper" Ready

Work has been completed on the final
scene of "The Painted Flapper," in which
James Kirkwood and Pauline Garon are co-
starred. The screen version was adapted
from the original stage play by Alan Pearl
and directed by John Gorman. Prominent
in the supporting cast are Claire Adams,
Johnny Harron, Kathlyn Williams, Hal
Cooley and Al Roscoe.

Scenes from "Battling Fool" first Perfection Pictuj e for C. B. C, starring Eva Novak and William Fairbanks.

700

MOVING PICTURE WORLD

June 21, 1924

Capacity Audiences for

"Sea Hawk" in New York

THE SEA HAWK," produced by Frank
Lloyd Productions, Inc., for First Na-
tional release and now showing at the
Astor Theatre, New York, has scored one of
the biggest hits to the credit of any motion
picture in that city, having showed to abso-
lute capacity at every performance, matinee
and night, since its opening, First National
reports. Seats have been placed on sale
four weeks in advance, and the advance de-
mand for seats is large.

Frank Lloyd, who produced and directed
the picture, remained in New York for the
first week of the showing and put in nearly
every waking moment cutting the film so
that the action would be speeded up with-
out destroying the coherence and power-
ful drama of the story. By Thursday he had
taken out enough footage so that the show-

PRODUCTION at Universal City, Cali-
fornia, is so far ahead of schedule that
exhibitors will be able to preview next
spring's releases before the. end of the pres-
ent summer, says Julius Bernheim, director
general of the Universal studios, who was
in New York this week conferring with
Carl Laemmle concerning the coming Uni-
versal product.

Three of next spring's pictures already
are in production and several more will be
placed in the hands of directors as soon
as Bernheim reaches the coast. Accompany-
ing Bernheim to California is Bernard Mc-
Conville, editor-in-chief of scenarios for all
Universal Jewels. The scenario executive
was in New York lining up new stories and
plays for purchase.

ELAINE HAMMERSTEIN
Who is starring in "The Foolish Virgin," a
Columbia Production for Release Through
C. B. C.

ing was over at 11 o'clock, and hoped to
eliminate about twelve minutes more. He
cut out portions of the film here and there
and watched the effect on audiences, putting
back any portion that seemed to be neces-
sary to the audience's understanding of the
story and cutting out something else.

"The Sea Hawk" seems to be in for an all
summer run and, in order that those who see
it during the heated months may be com-
fortable, H. O. Schwalbe, secretary-Treas-
urer of First National Pictures, has directed
that a special ventilating system be installed
at once.

John L. Johnston, Mr. Lloyd's personal
representative, who was in the city for a
week or two preceding the premiere, left
on Friday of last week for Chicago and San
Francisco to arrange for showings of "The
Sea Hawk" there.

Of the twelve Jewel pictures promised
to exhibitors for next spring by Al Licht-
man, Universal sales chief, nine already
have been selected, as a result of Bernheim's
trip to New York. Three others soon will
be chosen for production.

The chief changes now underway are:
Re-wiring of eight closed stages on the 600-
acre lot, providing a remote control system,
making the lighting of all interior sets twice
as efficient, much safer and entirely free
from such defects as customarily hold up
production and are charged to the cost of
pictures; strengthening of the water and
fire protection system; complete re-equip-
ment of the laboratory with new type duplex
machinery.

WITH the announcement of the June
Paramount releases, Famous Players-
Lasky Corporation advances the state-
ment that not in several years has the com-
pany entered the summer months so well
fortified in suitable pictures for the hot
weather period.

The first picture on the June schedule is
"Code of the Sea." The story was written
by Byron Morgan. Rod La Rocque and
Jacqueline Logan are featured and the pic-
ture was directed by Victor Fleming.

"The Guilty One," produced by Joseph
Henabery, stars Agnes Ayres, with Edward
Burns playing the leading male role. The
screen story was written by Anthony Colde-
wey who adapted it from the stage play by
Michael Morton and Peter Traill.

Books Vitagraph Film

"The Code of the Wilderness," which is
scheduled for release by Vitagraph on July
6, has been booked by Dr. Hugo Reisenfeld
for the Rialto Theatre in New York City,
June 29. "The Code of the Wilderness" is a
picturization of the novel by Charles Alden
Seltzer, with John Bowers, Alice Calhoun,
Alan Hale, Otis Harlan, Charlotte Merriam
and Kitty Bradbury in the leading roles. It
is a graphic story of ranch life. David Smith
directed the production.

Begins New Play

Whitman Bennett has begun production
at his studio in Yonkers of "Two Shall Be
Born," the coming superfeature which will
be released by Vitagraph. Mr. Bennett has
engaged for the leading roles of this pro-
duction Kenneth Harlan, Jane Novak and
Sigrid Holmquist. It is a mystery romance.

Satirize Puppy Love

Work has started at Universal City on a
new idea in screen comedies. Zion Meyers,
head of the comedy department, has started
the production of comedies built around
what is known as puppy-love. They will
be directed by William Watson under
Meyers* supervision. Olive Hasbrouck, one
of Universal's recent "finds," will be the girl.
Arthur Silverlake, well-known juvenile, will
do the hero of the picture, and Ed Clayton
will appear as the heavy. The first of the
new series of comedies, to be released in one
reel each, is entitled "Doggone Girls, Any-
how!"

Books "Plastigrams"

The entire Paramount Circuit of Canada
has booked the Educational Pictures Spe-
cial, "Plastigrams," the third dimension
movie, establishing another record for this
short subject attraction.

Chadwick Gets Stromberg

A wire from I. E. Chadwick, who is on
the Coast, announces that he has just signed
Hunt Stromberg to produce five more spe-
cials for Chadwick Pictures Corporation.

"The Bedroom Window," a William de
Mille production, was written by Clara Ber-
anger and features in the cast May McAvoy,
Malcolm MacGregor, Ricardo Cortez, Rob-
ert Edeson, George Fawcett and Ethel Wales.

Fourth on the list of June releases is
"Tiger Love," a George Melford production.
Antonio Moreno and Estelle Taylor are fea-
tured.

Sign New Agreement

Reports coming to the I. M. P. P. D. A.'s
headquarters indicate that exchanges
throughout the country are making no ob-
jections to the signing of the new leasing
agreement containing the arbitration clause.
Charles B. Hoy, business executive, is kept
working overtime.

Universal's Studio Chieftain

Reports Big Coast Activity

Paramount 's Schedule of June
Releases Includes 4 Features

June 21, 1924

MOVING PICTURE WORLD

701

Pathe News Rushes Prints of
G. O. P. Convention to Gotham

WITHIN a few hours after the for-
mal opening of the Republican Con-
vention at Cleveland on Tuesday
morning of this week Broadway audiences in
New York were viewing motion pictures of
the great political conclave. This remark-
able record was made possible by the ex-
traordinary arrangements made by Pathe
News for the rapid dispatch of its conven-
tion views to all sections of the country.

The convention was called to order at 11
o'clock Tuesday morning, with Cleveland's
New Public Auditorium, the convention site,
packed to capacity. A special staff of Pathe
cameramen under the supervision of Eman-
uel Cohen, Pathe News editor, occupied
points of vantage about the great hall and
"shot'' the proceedings under the glare of
great arc lamps especially provided for the
occasion. Nearby laboratory quarters had
been fixed up for the development of prints
so that when the various News planes
reached their respective destinations the film
would be ready for immediate presentation
on the screens.

At 3:15 Tuesday afternoon the first
Pathe News plane took off from Wilbur

EXHIBITORS may continue to use
their present forms of ticket until
September 1, next, according to a rul-
ing secured by the Hays organization from
Deputy Commissioner of Internal Revenue
R. M. Estes. Thousands of dollars will be
saved to the industry by this ruling, which
will relieve exhibitors of the necessity of
having a new form of ticket for sale after
July 2, when the admission tax repeal be-
comes effective.

"Tickets printed in accordance with the
regulations issued under the Revenue Act of
1921, the established price of which was 50
cents or less, may be sold until September
1, 1924, for the established price printed
thereon," the ruling states. "Thus a ticket
printed established price, 30 cents, tax 3
cents, total 33 cents, may be sold for 30
cents, but such a ticket could not be sold
for 33 cents merely because the established
price and the former amount of tax to be
paid totaled 33 cents."

The deputy commissioner, however, calls
attention to that part of the regulations
which provide that tickets which have be-
come obsolete due to changes in price, or for
any other reason, shall not be destroyed
except in the presence of a deputy collector
or other representative of the Internal Rev-
enue Bureau. The regulation should be
obeyed implicitly.

Washington, D. C. — July 3 is the first day
upon which the 50-cent exemption is ap-
plicable to theatre admissions, according to
a statement issued by Jack S. Connolly,
Washington representative of the Motion
Picture Producers and Distributors of Amer-
ica. A ruling to the above effect has been
rendered at the request of Mr. Connolly,

Field for New York with its precious nega-
tive and consignment of Broadway prints. At
West Side Park, Jersey City, a high-pow-
ered auto stood at the fringe of the flying
field ready for the final dash that would
bring the convention prints to the waiting
screens of Broadway's great first-run thea-
tres. At 8:15 the Pathe News plane was
sighted in the gathering dusk. Ten minutes
later the prints were loaded aboard the
speedster and were being whisked to the
nearby ferry for passage across the Hudson
to Forty-second street and thence to the
heart of New York's theatrical district.

Meanwhile, on Broadway screens advance
announcements were heralding the fact that
within a few minutes actual motion pictures
of the convention opening taken but a few
hours before in distant Cleveland would be
presented before their audiences. By 9:15
the prints were in the projection rooms of
the various big theatres, the regular pro-
grams being interrupted in several instances
to permit of the immediate presentation of
the views. The first theatre to show the
scenes was the New York Theatre Roof, with
the Rialto second and other houses follow-
ing within short intervals.

acting for Will H. Hays, by R. M. Estes,
deputy commissioner of internal revenue.
There has been some confusion among the
theatre men as to when and how this tax
is to be paid and when the exemption be-
comes effective.

New "U" Serial

"The Iron Man" To Be Released This
Week

A new Universal serial is scheduled for
release beginning this week. It is "The Iron
Man," a fifteen-chapter serial featuring
Albertini, the celebrated European screen
stunster, supported by a strong cast in-
cluding Jack Daugherty, Margaret Morris,
Lola Todd, Jean DeBriac, Joe Bonomo, Wil-
liam Welsh, Rose Dione and Harry Mann.
June 16 is the release date of chapter one.

Albertini is one of Europe's best-known
film stars. He gained fame in the spectacu-
lar Italian production, "Samson," in which
he played the title role, and in the German
production, "The Return of Ulysses," equally
as successful abroad.

"The Iron Man" was directed by Jay Mar-
chant, director of "The Ghost City" and other
successful Universal serials and western
dramas. Fred J. McConnell wrote the story,
which was scenarized by William Wing. It
is a story of international intrigue and ad-
venture which starts in Paris and ends in
New York.

Deputy Commissioner Estes also has ruled
that the return for the tax on admissions
under the law now in effect, which applies a
tax of 1 cent on each 10 cents or fraction
thereof of the charge for admission in ex-
cess of 10 cents, for the first two days of
July may be made on the June form. This
report covering both months must be made
before July 31. It is pointed out that the
fact that the tax for July 1 and 2, covering
admissions up to and including 50 cents, is
to be accounted for in the June report, does
not operate to grant an extension of time in
respect to filing the return covering the
month of June.

The repeal of the seating capacity tax is
effective June 30, 1924, and therefore no
special tax stamps starting July 1.

Largest Theatre Circuits Will Give

Public Benefit of Tax Reduction

AN exhaustive inquiry conducted by Moving Picture World reveals
that the majority of the biggest theatre circuits operating through-
out the United States will give to the public the full benfit of the
admission tax reduction. Present indications, as gathered from informed
sources in New York City, are that by July 3, 1924, when the Government
revenue will actually cease on tickets costing fifty cents and less, owners
of nationally known theatre chains will be unanimous in this policy.

Executives of Loew, Fox and Paramount circuits positively asserted
this week that their patrons will benefit by every penny of the reduction.
Mr. Maloney, general manager of the the New York Theatres Corporation
and directly affiliated with the Moss, Proctor and Keith chains, said that
doubtless they will accept this policy next week when the matter will be
formally discussed by official representatives.

The Metro-Goldwyn merger, it was said at the offices of that corpo-
ration, have swelled the Loew chain until it now includes well over 300
houses. Following a session of executives of that company on June 9 the
future status as to admissions was made known, also that a new set of
tickets based on the original penny system are now being printed to be at
Loew box offices in time for the first day of the reduction.

"Of course, our patrons will benefit. They are entitled to it. The tax
is their money," declared John Zanft, vice-president of the Fox circuit,
which includes twenty-eight theatres.

The 300 theatres comprising the Famous Players-Lasky chain will also
give their patrons the full benefit of this government measure.

Present Tax Forms May Be Used
Until Sept- 1, Estes Decrees

702

MOVING PICTURE WORLD

June 21, 1924

M. P. T. O. A. Directors Approve
Membership and Finance Scheme

DEFINITE lines of procedure compre-
hendlng the particular problmi of
exhibltori featured the meetings of
the Hoard oi Directors of the Motion Pic-
iiiii Theatre Owners of America this week
at the national headquarters, 25 West 4.?rd
Itreeti New York City. Eighteen members
were present, three being unavoidably de-
tained on other business.

The most important move was that which
will care for the financing of the national
oi ganization. Much has been done to pro-
tot exhibitor inte rests with limited finances,
and the needs of the present and immediate
future call for the exercising of greater en-
ergy, which necessitates added funds. This
mailer was cared for by the board in a
specific way, inaugurating a fiscal policy
which takes into account every requirement
of the organization.

Director A. A. Elliot of Hudson, N. Y.,
chairman ol the Membership Committee,
made a comprehensive report endorsing the
plan of direct membership in the national
organization and a mode of financing it. He
submitted schedules which .iltorded the di-
rectors an opportunity to lit them IntO any
locality. Mr. Elliott's report was adopted
and the following schedules of dues en-
dorsed: Theatres of 500 seats or under, 50
cents a week ; theatres over 500 scats and not
more than 1,000, $1; theatres over 1,000 seats
and not nunc than 1,500, $1.50; theatres over

I. 5(H) seals and not more than 2,000, $2; the-
atres over 2,000 seats and not more than
2.5(H), $2.50; theatre! of 2,500 seats and over,
$3.

Arrangements will he made to definitely
designate and classify the theatres so thai
the fund will be made available for the na-
tional organization in such installments as
may be agreed upon.

The Loew, Inc., matter is in the hands of
a special committee and action will be taken
at once, it is said.

A special Finance Committee consisting of
Harry Davis of Pittsburgh, M. E. Comer-
ford ol Scrauton, l'a., and Sydney S. Cohen
of New York to handle such dixisiuus ol
tin organization's fiscal affairs as may be
submitted to them by the bo. ml x\as ap
pointed. The committee will co operate with
the new treasurer, L. M. Sagal of New
Haven, Conn., who already has opened ai
counts in the banks designated by the
board. Mr. Sagal has been associated for
twenty-live years with the Poli Circuit of
theatres and for many years has been the
vice-president and general manager of that
company.

A Committee of labor union officials head
ed by Peter J. Brady of New York and
Daniel McDonnell of Boston met with the
board during the Tuesday session because
Oi the fries -".v relations which exist between
the M. I'. T. (). A. and the labor organiza-
tions generally. They presented the case of
the Allied Printing Trades Council of Bos-
Ion against the Motion Picture Producers
and Distributors of America, of which Will

II. Hays is president, stating that it was
their desire to have the union label placed
On all printed mailer issued by the produc-
ing interests. In this connection they said
that certain promises had been made to them
which were not kepi, and that a conference

bad been arranged between the representa-
tives of the producers in question and the
Allied Printing Trades Council. They re-
quested that the theatre owners ask for the
union label on all printed matter sent to
their theatres.

It was decided to conduct a National Mo-
tion Picture Day or Week this year, and a
Committee with power to act was named in
this matter, as follows:

■am i>h»u. MttafMwsjhi iTtaai ■< <"o-

lli-n. Knt t»rk| A. A. BlllOti llllllai.il, N. Y.I
I SI. I'*ny, I'rovlile-ncr-. It. I.i ICrnrat Moral-
iiuiii, H«iMli»ni HI. l-i. t'omrrfonl. Nrrnntnn, I'n.i

I l« SiikiiI. ii.ii.i. Conn. i II. I''. Wooilhull,

Hover, \. .1.1 Joacnh xx ■ • i — ■ . Ilnrlforil. Conn.i
.1. II. \\ Mlrlitirat, Hill Union- . M.l.i National
I'rfalllrnl M . J. O'Tnolr.

President M. J. 0 Toole made the follow-
ing appointments as Nai al Executive

Committee Members at l arge, which were
approved by the board:

.ink,- itiiiiiii, iiui. \ ,,. [ it. sjamfcsMi

LCW Aiik.-Ii ni I,. .1. IHtliiiilr, t.oiilavlllr l II. J.
Sekadi BtatllWSfl PBi| A. II. lliiiuin, li.. .......

Imt, XV. \n.i llnrrx l.fx maim, llnnvrra,
Klllil .1. I.oiiIm Romr, lliiltliniirr, Mil.i llnvo

a. Vilnius. Oonoord, S, H.i xx x. oiuihan,

II of lira I rr. ,V If. I Bi H. II I iik l> <• ■•> . lmllnnii|H>-
llai llni <;roinliiif lif r. Snokiiori Oi EL xx il
llniiia, Oimiluii II. B. Hull iiuiii. Ilfiitrri II. I'.
I If fiimrr. N|ii»kinifi I'flfr Ailiima. I'tilrraoti,
%. «l.l I'flfr Mnuiiru. llnrrlalinru. I'll.

I be following National Executive Com-
mittee members to act in the different film
• ones in the I iiited Stales and Canada and
in accordance with the arrangements Inade
al the Boston convention were named:

I . M. I'ntff. I uxx nnif. Itmia.i J. t\ Jrn-
klna. Nflluli. Nfli.i Oi Oi llllllllfr. I'lllf HIllflTa.
\rk.l XI. X Silirrt. XliMllllla Wllr. \\ . Vll.l J.
B, Kirk. Ooiiihni 'I1. J. iiiilim, Jr., l>> rralilirit,
I inn I X. I'.. Iliif ilnkiT. BOM iiuiii, Mnnl.i M.
Wkltti I )u nr. X. H.i M. V. HoarnlirrK, HttO-

i,ii mil i Oi xi. xin \iiiiii. \r„ Hartford, OMaani

XI. ,\fiillia. Xni Xnrki .1. II. IUUHSBi Slll-
miokffi II. Bi llllillliuf r, Trriilon. \. J. | II.
X. II,- rloalrlli, I, on Aliurlfai I'm Ilk Ilnrki .
BoJtbBOrOi I 'miik KOOhi lliuhf alf r, .\. \.i I..
Oi llflil. si. I.oulai < linrlra l(n|lO|iorl, 1'lilln-
dolphlai .1. v. Vf keriiinn, ( Inflnnnlli II. I.
XX nasi i inn ii. BOOtOB | .1. Oi Hour, Nrnlllfl J.
s. Phillips, I I. XX in Hi. Tpx.i XI. |, I'liif, I'lrvr-

iiioili XX. xx. I'nrlrx, Hvht rlady, |xf. \.i

William I nil, m l. \\ llkf a-lliirrf, I'f una) I x nnln |
Jin XIIiii l. If no, II If raonx lllr, N.

Oil Konii uifio, laa Franoteeoi a. j.
Uathaaoourt, HooaiBi Lb.| Oi m. lawTor, Kmi-
knkff. in., xi. i . Kflioaa. If ml. s. I>.i A. II.
Womaad, Hhnn'nee, Oklaii a. Oi y.nrina, in-

dlanapolla i H. lloxaader, Toroatoi ■■ .

xx, ai, Boatraalt x. n. Doata, Bualiaali liny
x. i i n ia. Toroatoi «. B, DaSBa, Tallakaaooi
i i.i.

The new fiscal policj adopted by the na-

Latesl for Tom Ml*

Fox Will Star Him in Western
Comedy, "Fine and Dandy"

William Eox will present Tom Mix, his
western star, in another fast moving west-
ern comedy feature, "Fine and Dandy,"
which will he one of the big specials an-
nounced for 1924-25. This production, which
was made at the West Coast studios, was
directed by J. G. Blystone, who also di-
rected Tom Mix in "Soft Boiled," one of
the most successful of last season's spe-
cials, Fox reports.

The story and scenario of "Fine and
Dandy" were written by Don W. Lee. Claire
Adams is cast as leading lady for Mix and
the other principals include l'.arlc Fox, Dol-
ores Rousse, Pat Crissinan, Richard Lareno,
Cntrles K. French. Miles McCarthy, Ma-
thilda Brundage, May Wallace ami Evelyn
Sherman.

tional organization will in no way alfect the
present standing of the state or regional or-
ganizations except to Immeasurably strength-
en these in every way. Theatre owners'
membership in the national organization is
direct, just as citizenship in the United
States is direct. This is the basic element
and thus every citizen becomes a part of
the state and community governments, tak-
ing as much part in these as he pleases and
in keeping with their needs. The national
body will help state and regional organiza-
tions lo function and care for state and
local matters.

Signs Harvey Gates

Harvey Cites, well-known scenarist and
continuity writer, has been signed by Hunt
Miomberg as scenario editor for his Harry
i arcy and l'riscilla Dean productions. Doris
Anderson will he his associate.

dates was recently with Universal, his
most recent work being the adaptation and
continuities for "Merry Co Round" and
'Tool's Highway."

First Scones Shot

The lit. st scenes in "Captain Blood," the
picturization of the novel by Rafael Saba-
tint which David Smith is directing at the
\ itagraph studios in Hollywood and which
mark the return of Jean Paige to the screen,
xverc shot last week upon the return of
President Albert H, Smith from the gen-
eral sales convention in Chicago. J. War-
i en Kerrigan has been selected for the title
role opposite Miss Paige.

48 Miles from Screen

A radio novelty that cut two waya waa planned by W O. Stevens for
the run of Pat he's "Why Worry" at hia Apollo Theatre, Princeton, 111.

The Apollo orchestra ia well known through that section, and Mr.
Stevena offered to broadcast the acore for the Peoria Star. The band
was taken to Peoria and played in the atudio, the muaic being picked up
by the theatre, serving aa the accompaniment to the Lloyd picture. The
stage manager waa on the long distance to adviae Mr. Stevens as to the
timing, Mr. Stevens, who ia director of the orchestra, wearing a head
aet to receive the advices.

The entire picture waa played and naturally the novelty of the atunt
got wide attention, other papers than the Star playing up the performance.
The airline distance between the orchestra and the screen was about 48
milea.

June 21, 1924

MOVING PICTURE WORLD

703

Metro Puts Over a Gigantic

Campaign in San Francisco

METRO was all over the map in San
Francisco during the unusually ex-
tensive exploitation campaign put
over on behalf of "Metro Week on Market
Street," one of the biggest events of its kind
the west coast has ever seen. Every theatre
that participated reported capacity business.

"The Shooting of Dan McGrew" went big
at the California Theatre. This house, seat-
ing 2,900, had them standing out from open-
ing to closing, the first two days of the en-
gagement. On "The Shooting of Dan Mc-
Grew," part of the exploitation consisted of
a guessing contest each day in the Daily
News, a newspaper teaser campaign, extra
billboard advertising and a tie-up with the
Victor Talking Machine Company.

At the Grenada Theatre, Victor Schert-
zinger's production, "The Man Life Passed
By," was the attraction; at the Imperial, Rex
Ingram's Metro production, "Scaramouche,"
held forth ; at the Golden Gate "The Unin-
vited Guest'' did exceptional business, while
Pantages featured Laurette Taylor in "Hap-
piness."

The "Metro Week on Market Street" was
introduced in the San Francisco Examiner
with an eight-column headline and this was
followed up in a big way by all the other
papers. An impressive block one sheet was
posted all over the downtown section of the
city and on the opening day was featured
in every theatre lobby on Market street. In
addition the houses playing Metro features
had beaver board signs ten feet long and
five feet high erected over their marquees,
bearing only the Metro trade mark.

Newspapers carried good sized advertise-
ments calling attention to "Metro Week on
Market Street," the entire campaign being
responsible to a great extent for the very

large attendance at all the first run theatres.
The campaign was carried out by W. J.
Murphy, exploitation man for Metro in the
San Francisco territory, who had the hearty
co-operation of the various theatre man-
agers.

Gets New Title

"Don't Deceive Your Children" is the new
title decided on by Metro-Goldwyn for the
screen version of Rachel Crothers' play,
"Mary the Third," which will be released
this fall. It was directed by King Vidor.
In the cast of players are: Eleanor Broad-
man, James Morrison, Johnnie Walker, ZaSu
Pitts, Niles Welch, Creighton Hale, Ben
Lyon, William Haines, William Collier, Jr.,
Pauline Garon, Eulalie Jensen, E. J. Rat-
cliffe, Robert Agnew, Gertrude Claire, Lu-
cille Hutton, Virginia Lee Corbin, Gloria
Heller and Sidney de Gray.

Mid- Western Admissions Too

Steep, Asserts Joe Brandt

UNLESS something is done to improve
conditions in the Mid-West espe-
cially, Joe Brandt of C. B. C. believes
there will be hard sledding ahead for ex-
hibitors. Brandt has just returned from a
long trip.

"I think that in view of the poor business
situation that admissions are far too high,"
he said. "In several cities, including Des
Moines, Minneapolis and Omaha notably,
the top admissions are 85 cents. In all of
these cities business generally is way off.
There are many stores for rent. Several
banks failed in one of these cities while I
was there. Yet the exhibitors charge 85
cents top. Perhaps they must because of
their terrific overhead.

"But the spaghetti surroundings, the big
orchestras, the fine prologues and solos
don't help. And unless the picture is out-
standing it gets no money and they lose.
Where they do get money in their big
houses it is offset by the losses sustained in
their smaller houses. Or one big house eats
up everything and the competition house
suffers badly.

"From what I could learn, only two' types
of pictures are wanted by the public — excite-
ment or sex pictures. There is no room in

between. And we all know what will hap-
pen if you give them too much of sex pic-
tures. The reaction will be terrific.

"There is only one answer. Give them sex
and thrill pictures of the better type at a
live and let live policy."

Newest Hodkinson Star

Margaret Livingston, the newest star on
the Hodkinson program, has just been se-
lected to appear in a series of starring pic-
tures for Regal Pictures Corporation. Miss
Livingston hails from Salt Lake City.

Lester Sturm Appointed

Lester Sturm, formerly manager of the
Goldwyn-Cosmopolitan exchange in Pitts-
burg, has been appointed manager of the
Metro-Goldwyn office in Detroit. Announce-
ment of Mr. Sturm's appointment is made
this week by W. E. Atkinson, General Man-
ager of Metro-Goldwyn.

Forgot Their Sufferings

Special showing of Jackie Coogan in Metro's "A Boy of Flanders," given at the Rhode
Island Hospital, Providence, R. I., by R. "AT Jones, Managing Director of Keith's

Victory Theatre

Providence, R. I., Exhibitor Puts on
Hospital Showing for Children

The great opportunity for public service
which lies within the power of exhibitors
to perform has been once again realized,
this time by Manager R. A. Jones of the
Victory Theatre, Providence, R. I. He
transported Jackie Coogan's Metro picture,
"A Boy of Flanders," and Al Tucker's so-
ciety orchestra to the Rhode Island Hos-
pital on April 5 and gave the children's ward
one of the happiest mornings it ever knew.
Several times before various theatrical
troupes had entertained the children, but
this was the first time that a motion picture
was shown in the ward. The results were
perfect, as Mr. Jones installed one of his
own projection machines, a special screen
and two projectionists.

Dr. John M. Peters, superintendent of the
hospital, wrote Mr. Jones a letter of thanks,
in which he said: "The kiddies enjoyed this
picture very much, and it ought to be a
source of great comfort to you to be able
to give the sick children as much pleasure
as they received from this picture."

Send all the Reports on Pictures you
run to Van for his "Straight from the
Shoulder Department."

704

MOVING PICTURE WORLD

June 21, 1924

Burr Completes 1923-24 List
With "Youth for Sale" Super

YOUTH FOR SALE," C. C. Burr's latest
special with May Allison, Sigird Holm-
quist, Charles Mack and Richard
Bennett in the title roles has just been com-
pleted at Burr's Glendale Studio and should
shortly be ready for distribution. "Youth
For Sale" completes Burr's 1923-1924 pro-
duction plans.

The batch of Burr specials with their all
star casts, their timely stories and their
unusual exploitation possibilities have, ac-
cording to the Burr franchise holders, proved
a distinct asset and a necessity to the ex-
changes and exhibitors.

Each of the previous pictures of the Burr
series has had and is still having excep-
tional first run showings in all of the key
cities, and it is confidently expected that
these records will be eclipsed by "Youth For
Sale."

The theme of "Youth For Sale" which is
unusually timely and lavishly mounted is ex-
ceptionally well handled by Director Ca-

THE Film Booking Offices will hold a
national sales convention at the
Drake hotel, Chicago, June 14 and 15.
Sales executives from all parts of the United
States, with the exception of the West Coast,
will gather to discuss the sales policy and
exploitation campaigns for "The Spirit of
the U. S. A.," "Fools in the Dark," and other
important releases on the F. B. O. schedule.

The meeting has been called by Harry M.
Berman, general manager of exchanges for
F. B. 0., at the instance of Major Thomson,
managing director, and J. I. Schnitzer, vice-
president. Major Thomson himself will at-
tend the convention, as well as Mr. Schnitzer,
Mr. Berman, Lee Marcus and other home
office executives. A. A. ("Art") Schmidt,
F. B. O.'s popular West Coast sales super-
visor, also will be present.

The most important question that will
come up will be the releasing plans for the
new Emory Johnson feature, "The Spirit of
the U. S. A." Nat G. Rothstein, director of
publicity and advertising for F. B. O., will
be in Chicago to instruct the assembled ex-
changemen concerning the exploitation of
the picture.

In addition to other plans projected for
the future, the sales organization will review
the wonderful and rapid forward strides
made by the company since its inception.

The executives and exchange managers to
attend the conference are: E. J. Smith, M.
J. Weisfeldt, C. E. Penrod and "Cleve"
Adams, district sales managers; F. L. Davie,
Albany; U. T. Koch, Atlanta; J. L. Roth,
Boston; F. W. Zimmerman, Buffalo; William
Conn, Charlotte; J. J. Sampson, Chicago; E.
M. Booth, Cincinnati; Lou Geiger, Cleve-
land ; L. E. Harrington, Dallas ; F. W. Young,
Des Moines; A. M. Elliott, Detroit; H. H.
Hull, Indianapolis; C. B. Ellis, Jacksonville;
R. E. Churchill, Kansas City; J. L. Franconi,
Little Rock; Harry Hart, Milwaukee; Roy

banne, who has succeeded in his desire to
make a truly big production of it. The
Broadway environment and the genuine
theatre atmosphere will permeate the en-
tire production, since the continuity called
for a host of back-stage and dressing room
scenes most of which were taken at the Shu-
bert Riveria in New York City to which
place the entire cast and technical force
were transferred.

On a par with the splendid plot of "Youth
For Sale" is the exceptional cast, which in-
cludes May Allison, featured in Metro pro-
ductions for many years, Sigrid Holmquist,
who was engaged by Burr immediately upon
completion of her Paramount contract,
Charles Mack, who has been secured by
special courtesy of D. W. Griffith, and Rich-
ard Bennett, whose stage and screen char-
acterizations have created an enviable niche
for him in the American theatre.

The trade will soon be given an oppor-
tunity to view this latest C. C. Burr special
directed by Christy Cabanne.

D. Stewart, Minneapolis; H. I. Goldman,
New Haven; Paul Tessier, New Orleans;
Charles Rosenzweig, New York; Sam Ben-
jamin, Oklahoma City; Sherman Fitch,
Omaha; Jerry Safron, Philadelphia; A. H.
Schnitzer, Pittsburgh, Pa.; Tom McKean,
St. Louis; F. Davie, Sioux Falls and F. L.
McNamee, Washington, D. C.

SVEN GADE, celebrated continental
stage and screen director, has been
engaged by Carl Laemmle to direct
pictures for the Universal Pictures Corpora-
tion. His first production at Universal City
probably will be "The Best in Life," a new
Jewel scheduled for Mary Philbin, the star
of "Merry Go Round," "The Gaiety Girl,"
and "The Rose of Paris."

Gade is one of the best-known theatrical
figures in the continental world. He has
been in the game for twenty-five years, start-
ing as a scenic artist at the Royal Academy
of Copenhagen, nis home. Among his best-
know theatrical works in Europe were his
productions of "Faust," "Hamlet," "Julius
Caesar," "Salome," "Tannhauser," and "Peer
Gynt." He also has a number of very suc-
cessful continental film productions to his
credit, among them "Hamlet," "Madonna,"
"The Masquerade Lady," "The Favorite of
the Maharadja" and "The Love of the Baja-
dere."

Gade also is an author. Then, too, he has
invented many stage technical improvements,
and is a designer and builder of stage sets.

Many "U" Shorts

Schedule for Week of June 8 Full of
Good Subjects

The week of June 8 finds Universal's
schedule of Short Subject releases an un-
usually strong one, totalling eleven reels of
comedies, Western dramas, serial chapters
and news reels.

Outstanding on the program is a two-
reel Western drama featuring Herbert
Heyes and Fritzi Ridgeway. One of the
features of the week's releases will be a
special Baby Peggy two-reeler, the third of
the five two-ree! specials being released by
Universal with this little star. This week's
release is entitled "Stepping Some" and is
a rollicking comedy directed by Arvid Gill-
strom.

There also is a Century Comedy, two reels
in length, made with William Irving, Joe
Bonner and the Century Follies Girls. It
is entitled "Sailor Maids." It has the Cen-
tury "Follies Girls." The Universal one-
reel comedy for the week is "The Tale of
the Cat," featuring Eddie Lyons and Lee
Moran. This picture is a re-issue.

The fourteenth chapter of "The Fast Ex-
press," William Duncan's current Universal
serial, is slated for release this week. It is
called "Black Treasure." International
News No. 49, issued June 10, and Interna-
tional News No. SO, issued June 14, are the
news reels for the week.

Close More Territory

C. B. C. Film Sales Corporation announces
this week that it has disposed of the terri-
torial rights on the eight Columbia and
eight Perfection Pictures to the Columbia
Pictures Corporation of St. Louis, for the
territory of Eastern Missouri and Southern
Illinois. Both these series of C. B. C. pro-
ductions are being lined up very quickly

He also has considerable fame as a designer
of stage costumes.

He was brought to this country several
years ago by the Selwyns to produce
"Johannes Kreisler" in New York. This pro-
duction was originally staged by him in Ber-
lin and later played throughout the continent.

Lee-Bradford Sales

Recent feature sales of Lee-Bradford pro-
ductions are as follows : Progress, Los
Angeles, bought "Venus of the South Seas."
First Graphic Exchange, Buffalo, bought 12
Ace High productions, "Who's Cheating?"
and "Adventures in the Far North." Art
Film Exchange, Baltimore, has purchased
"Venus of the South Seas," "A Pair of Hel-
lions," "Male Wanted," "In the Shadow of
the Moon" and "The Stranger From the
North." J. Kopfstein bought for the New
York territory 12 "Tense Moments From
Opera." Release will be through Ambassa-
dor Pictures, New York. Australian rights
for "The Lure of the Yukon" were bought
by Hi-Mark Film Co.

F. B. O.'s Sales Convention

Set For June 14 in Chicago

Carl Laemmle Signs Gade,

Noted European Director

June 21. 1924

MOVING PICTURE WORLD

705

Pathe Contract Causes

Sennett to Increase Staff

Sees Big Year Ahead

Pathe Official Sees No Slow-Up
During Summer Period

According to reports submitted by the
various branch managers of the Pathe Ex-
change, Inc., the business of that organiza-
tion has increased tremendously during the
past year.

"Pathe's business and collections during
the first five months of this year were great-
er by a considerable margin than during the
like period of 1923," said J. E. Storey, gen-
eral sales manager of the big exchange, when
commenting on the sales outlook for the
coming year. "Our business is holding in
gratifying volume, with no indication yet of
slowing down during the summer period. At
this season there is always a lessening of
productive activity in general, yet it is not
as pronounced now as it was a year ago.

"It is, of course, impossible to make a com-
parison of business conditions by states be-
cause of the fact that such conditions are
^governed by the great diversity of activities,
the difference in climate, and the population.
With but few exceptions, however, the busi-
ness barometer indicates from fair to good,
the best reports coming from those sections
where the manufacturing industries are the
principal means of livelihood.

"The various indexes reveal that business
enjoys as favorable a position as it held last
year, and considerably better than during
the two preceding years."

In Tuxedo Comedies

Al St. John, formerly starred in Fox Sun-
shine Comedies, has been added to the list
of stars appearing in Tuxedo Comedies. His
first picture with the new affiliation will be
"His First Car'' and will be on the July pro-
gram of releases of Educational Film Ex-
changes, Inc.

He will be supported by Doris Dean, who
was leading lady to "Poodles" Hanneford,
and by George Davis, the well known circus
and stage clown, who also appeared with
"Poodles" in many of his pictures.

MIAMI," the first of the Betty Comp-
son pictures to be released through
Hodkinson, is now in general release
in the first run theatres throughout the
country.

Of the showing at the Rivoli Theatre, the
New York newspapers said: "A story of
high, or wild, life in Florida. Miss Comp-
son is delightfully pretty."— The Times.
"There probably has not been made in the
last decade a motion picture more alluring
and more worth-while than this 'Miami.' " —
The World.

Reporting the showing at the Kings The-
atre, the St. Louis critics wrote: "One of
the best pictures the screen has had in a
long time. Here's a picture that is a rest
cure for the tired business man, a pleasure
trip for his wife, and first class entertain-
ment for everybody."— The Globe-Democrat.
"Mostly a display of limbs and pretty

MACK SENNETT makes many new
additions to important departments
at his Edendale, California Studios.
These additions have been found necessary
in order to take care of the decided increase
in production called for under the producer's
new contract with Pathe.

Of the numerous departments making up
the Sennett production staff, the scenario
branch received the most noticeable expan-
sion. The new additions to this department
are Jack Collins, Jeff Moffatt and Vernon
Smith, to be guided under the supervision
of Felix Adler.

The directorial staff was enlarged and now
includes Del Lord, Harry Edwards, Harry
Sweet, Reggie Morris and Ralph Ceder un-

GEORGE H. DAVIS and Samuel J.
Briskin, the active heads of the Ban-
ner Productions, Inc., who will re-
lease eight special feature productions on
the independent market, announce that their
first series of four have been sold to the
DeLux Film Company, Inc., of Philadelphia,
for Eastern Pennsylvania, Southern New
Jersey, the District of Columbia, Virginia,
Delaware and Maryland.

A deal has also been closed with Henry
Segal of Pioneer Film Corporation of Bos-
ton for the entire New England territory for
the first four of the series.

clothes. Miss Compson is as bewitching as
ever and does some very clever stunts." —
The Times.

Of the showing at the Merrill Theatre the
Daily News of Milwaukee publishes the fol-
lowing : "Crowning all the 'Flaming Youth'
pictures comes Betty Compson's 'Miami.'
* * * The girls will just go dizzy with
delight over the endless jazz, amid the fairy-
like splendor of enchanting 'Miami.'"

"Chechahcos" Contracts

Announcement is made by J. S. Woody,
general manager of Associated Exhibitors,
of the closing of a contract with Jones, Lin-
ick and Schaffer in Chicago for an indefinite
run of "The Chechahcos" starting the latter
part of June. The exact house has not been
designated, but it will be one of the three big
Loop theatres.

der the personal supervision of F. Richard
Jones. Gus Meins, Glenn Cavender and
Jack Wagner supply the gags for the Sen-
nett comedies, while the titles are written
by John A. Waldron and Jack Wiggins. The
publicity department is in charge of Agnes
O'Malley.

The new Sennett production schedule for
Pathe provides for four companies working
simultaneously. Stars and players now un-
der contract with Mack Sennett, are Ben
Turpin, Harry Langdon, Ralph Graves, Alice
Day and Madeline Hurlock. Other players
of unquestionable screen talent include Billy
Bevan, Sid Smith, Andy Clyde, John J.
Richardson, Jack Lloyd, Tiny Ward, Kalla
Pasha, Barbara Pierce, Marceline Day, Dot
Farley and Louise Carver.

Arrangements have been made with J. C.
Barnstyn and the Inter-Ocean Film Corpora-
tion for the entire foreign rights for the
first four Banner productions.

"The Truth About Women," the first of
the series, is now completed with Hope
Hampton and Lowell Sherman as the stars
and David Powell and Mary Thurman in the
supporting cast. "The Truth About Women"
is from a story by Leota Morgan and was
directed by Burton King. The second of
the series of four to be made in the East
will be put in production immediately, and
in the meantime the first of the coast series
is being made on the coast.

Stern Back From Trip

Century President Looked Over Con-
ditions in the Middle West

Julius Stern, president of Century Comedies,
has returned from a trip through the Mid-
dle West where he looked over trade condi-
tions and gave several special showings of
the next Baby Peggy picture, "The Family
Secret," made by Universal in co-operation
with the Sterns.

Mr. Stern left New York with Carl Laem-
mle, president of Universal, and at the close
of the Chicago sales convention, accom-
panied him to Louisville to witness the fam-
ous American racing classic recently held in
that city.

Abe Stern, vice-president of Century Com-
edies, has left Los Angeles for New York.
He has found production activities going
along so smoothly that he could afford a
vacation. He will remain in New York a
few weeks and then sail for Europe.

In New Feature

Donald Hall has been cast for the sym-
pathetic role of the court physician in the
Gloria Swanson-Allen Dwan production for
Paramount, "A Woman of Fire."

Banner Productions Names
Important Territorial Sales

Critics in 3 Cities Laud

Betty Compson's "Miami"

706

MOVING PICTURE WORLD

June 21, 1924

Scene from "Code of the Wilderness," a
Vitagraph Production.

Chadwick Sells Specials

An announcement is made this week by
I. E. Chadwick, president of Chadwick Pic-
tures Corporation, that several franchises
have been sold for the block of nine Chad-
wick specials to be released through the in-
dependent market during the season of 1924-
25. Some of the distributors who have ac-
quired the Chadwick Products are Common-
wealth Film Corp., New York City ; Mas-
terpiece Film Attractions, Philadelphia, Pa.;
Trio Productions, Washington, D. C. ; In-
dependent Films, Inc., Boston, Mass.; Cele-
brated Players Film Corp., Chicago, 111.

Cast Nearly Complete

The casting of Colleen Moore's next First
National picture, "Temperament,'' from Le-
roy Scott's novel, "Counterfeit," is practic-
ally completed. Conway Tearle is featured
along with Miss Moore. John Patrick, who
first attracted attention with a "bit'' he did
in "Flaming Youth," will have the role of a
publicity man. Frances Raymond, Winifred
Bryson and Al Roscoe also are in the cast.

Tearle-Moore Feature

Conway Tearle is to be co-featured with
Colleen Moore in her next picture, which
bears the tentative title of "Counterfeit."
This will mark the first time Tearle has ap-
peared with Miss Moore. "Counterfeit" is
a story by LeRoy Scott. It will be one of
First National's "Ten Dreadnoughts" to be
issued during the summer months.

Miss Boardman Signed

Eleanor Boardman has been signed by
Louis B. Mayer, vice-president in charge of
production for Metro-Goldwyn-Mayer, as
one of the members of the all-star stock
company from which casts for next season
pictures will be selected. Miss Boardman
has been assigned to one of the leading
roles in the screen version of "Mary the
Third," Rachel Crothers' play, others being
James Morrison, Johnnie Walker, Zazu
Pitts, Niles Welch, Creighton Hale, Ben
Lyon, William Haines, William Collier, Jr.,
Pauline Garon, Eulalie Jensen, E. J. Rat-
cliffe, Robert Agnew, Gertrude Claire and
Virginia Lee Corbin.

New Century Series

Al Herman, chief director for Century
Comedies, is preparing the story of the first
of a new series of comedies to be produced
by Century. These comedies will feature
Waunda Wiley, Century's new star, with
Harry McCoy and Al Alt. They will all be
domestic situation comedies.

Five for July

Julius Stern, president of Century Com-
edies, announces that his company has five
two-reel productions for July release
through Universal.

They are, "Lost Control," featuring Harry
McCoy, Hilliard Karr and Jack Earle,
"Starving Beauties," with the famous Cen-
tury Follies Girls and Waunda Wiley, "Bud-
ding Youth," starring Buddy Messinger, sup-
ported by the Century Kids, "Her City
Sport," with Harry McCoy, Hilliard Karr
and Waunda Wiley and "Paging Money,"
featuring Henry Murdock and "Spec"
O'Donnell.

Latest Sunshine Comedy

"Children Wanted," the latest William Fox
Sunshine Comedy, will be released by Fox Film
Corporation the week of June 22.

PRODUCER AND STAR
The former is Elmer Harris and his attrac-
tive companion is Patsy Ruth Miller, who
is starring in "The Wise Virgin," the first
of the five Elmer Harris productions to be
released by Hodkinson.

Independent Business

Jesse J. Goldburg, president of the Inde-
pendent Pictures Corporation, announces
the closing of contracts on the series of
eight society stunt melodramas starring
William Desmond and Helen Holmes, for
Greater New York and Northern New Jer-
sey with Samuel Zierler for the Common-
wealth Film Corporation ; with Joseph Fried-
man of Celebrated Players Film Corp., for
northern Illinois and Indiana; with the First
Graphic Exchange for northern New York;
with the R. G. Hill Enterprises for western
Pennsylvania and West Virginia; with the
Twentieth Century Film Corporation for
eastern Pennsylvania and southern New
Jersey.

Buy Ferguson Novel

Louis B. Mayer, vice-president in charge
of production of Metro-Goldwyn-Mayer, an-
nounces the purchase of Harvey Ferguson's
latest novel, "Women and Wives," to be
picturized as an important unit in the new
Metro-Goldwyn-Mayer schedule. "Women
and Wives" was recently published by Al-
fred Knopf.

Scene* from "The Spitfire," Murray Garrson's adaptation of "Plaster S aints" by Frederick Arnold Kummer, released by Associated Exhibitors

June 21, 1924

MOVING PICTURE WORLD

707

Rogers and Langdon Releases
Head Pathe List for June 22

Scenes from "Dizzy Daisy" with Louise
Fazenda, the second of the Jack White
Comedy Specials, distributed! by Educational

Popular Players in Cast

Ray To Be Surrounded by Well-Known
Actors and Actresses

"Dynamite Smith," first of the Thomas H.
Ince productions starring Charles Ray under
the Pathe Banner is to bring back to the
screen under the guidance of the producer
who first discovered him the lovable country
youth which won for Ray his enviable repu-
tation as an actor of note in the film world.

Jacqueline Logan, and Bessie Love, both
of whom have been starred in their own
name, will have leading parts opposite Mr.
Ray.

Wallace Beery, familiar as one of the most
able "heavies" of the screen ; Lydia Knott,
a favorite "mother" of the silversheet ; Rus-
sell Powell and Adelbert Knott complete the
cast.

Completing "Butterfly"

The last scenes of "Butterfly," Kathleen
Norris' widely read novel which has been
in production at Universal City for many
weeks, has just been filmed. It is a Univer-
sal-Super-Jewel for 1925.

WILL ROGERS in "Don't Park
There," and Harry Langdon in "His
New Mamma" head Pathe's program
of releases for June 22. "Young Oldfield,"
a single-reel Hal Roach comedy featuring
Charles Chase, a one-reel Will Nigh Minia-
ture drama, "Her Memory," and "Desert
Trails," the fifth chapter of the Patheserial,
"The Fortieth Door," are also prominent
numbers on the June 22 program.

"Don't Park There" presents Will Rogers
in the highly humorous role of Jubilo, a
ranch owner.

In "His New Mamma," a Mack Sennett
comedy, Harry Langdon again offers riotous
moments of fun that come fast and furious.
He appears in the role of a farmer boy, and
is assisted by Madeline Hurlock, Alice Day,
Andy Clyde, Tiny Ward, Jack Cooper and
others of the Mack Sennett comedians. The
comedy was produced under the direction of
Roy Del Ruth.

In "Young Oldfield" Charles Chase en-
deavors to clear the mortgage on the home
of his mother, who is about to be turned
into the street.

WITH five units under full swing, and
one of these with its first production
for fall release, season 1924-25, prac-
tically completed, Associated Exhibitors'
production campaign, according to the re-
port by Allan Marr, assistant general man-
ager in charge of production, has reached
a height of activity which is keeping their
studios on the West Coast and in the East
humming.

The first production of the 1924-25 output
to near completion is Murray W. Garrson's
"The Lawful Cheater," the first of a series
of four being made by this producer. "The
Lawful Cheater" is being made under the
direction of William Christy Cabanne and
contains in the all-star cast such players
as Alma Rubens, Frank Mayo, H. B. War-
ner, Walter McGrail and Lilyan Tashman.

This week saw the start of the second
production unit in the East— that of the
Howard Estabrook company, which is mak-
ing "The Price of a Party" under the direc-
tion of Charles Giblyn. The production is
being made at the Tec-Art Studio and the
leading members of the cast are Hope
Hampton and Harrison Ford. "The Price
of a Party" is the first of a series of four
to be made for 1924-25 distribution by How-
ard Estabrook.

On the Coast two units are already under
way and the third is about to start. Wil-
liam K. Howard is making an adaptation of
"Where Is the Tropic of Capricorn?" a Sat-
urday Evening Post story, and will follow
this one up with three other pictures dur-
ing the forthcoming season.

Arthur S. Beck is in the midst of the

"Her Memory," also on the June 22 pro-
gram, is the third of the Will Nigh Miniature
dramas. Compiled in this one-reeler is the
heart interest and dramatic punch of a large
feature. The leading parts are portrayed
by such well known characters as Jean
Jarvis, McKay George and Kathryn Hill.

In "Desert Trails," Jack Ryder attempts to
effect the escape of Aimee, the girl he loves
who is imprisoned in the palace of Hamid
Bey. He finally succeeds after many thrilling
encounters, only to find himself and the girl
in a situation more perilous than ever.

"The Organ Grinders" is an exceedingly
laughable Aesop Film Fable. Pathe Review
No. 25 includes "Photographic Gems," a col-
lection of picturesque views along the Ha-
waiian Beach ; "It Happened In Holland,"
"Doings of the Dutch Day by Day" ; "The
Fighting Kangaroo," an animal athlete in
action, and "Rural France," a Pathecolor
presentation of scenes taken through the
Southern Farming Districts of France.

Topics of the Day No. 25 and Pathe News
issues Nos. 52 and 53, conclude the Pathe
program for June 22nd.

production of "The Great Chicago Fire," the
first of a series to be released by Asso-
ciated Exhibitors during 1924-25.

Monty Banks, who has just returned to
Los Angeles from a trip to New York, is
about to start the first of a series of four
feature-comedies of the type of "Racing
Luck," which is being so favorably accepted
everywhere. The first picture will be a sea
story, to be entirely filmed aboard a ship.
In addition to this line-up Production Man-
ager Marr reports other negotiations.

Scene from "Western Luck," a Fox pro-
duction, starring Charles Jones.

Associated Exhibitors Has

5 Producing Units Active

708

MOVING PICTURE WORLD

June 21, 1924-

"Faster, Faster," No. 11 in F. B. O.'s "Telephone Girl" series.

A Notable Cast

First National Pictures has selected three
leading men for Earl Hudson's production of
"The Lost World," from Sir Arthur Conan
Doyle's romantic novel of that title. They
are Lewis Stone, Wallace Beery and Lloyd
Hughes. Bessie Love is the leading woman
and others in the cast are Arthur Hoyt. Bull
Montana and Margaret McWade.

Signs Elaine Hammerstein

C. B. C. Film Sales Corporation has signed
Elaine Hammerstein to play the leading
role in "The Foolish Virgin," an original
story by Thomas Dixon, the first of the
series of eight Columbia Productions. Rob-
ert Fraser will support Miss Hammerstein.

New Head Cameramen

Peverell Marley and Archibald Stout are
announced as the new head cameramen for
Cecil B. DeMille productions. Marley, who
is twenty-four, has been with Cecil B.
DeMille as assistant and second camerman
since his graduation from Hollywood High
School in 1919. Stout is a native of Ren-
wick, Ohio. He left the hotel business to
become cameraman for Mack Sennett
Comedies.

Graves Finishes First

Ralph Graves, recently signed by Mack
Sennett to star in a number of two-reel
comedy offerings for Pathe release, has
completed "East of the Water Plug," in
which he makes his first appearance under
the Sennett banner.

Temporarily Postponed

Pathe announces that production work on
Hal Roach's second feature picture starring
Rex, the new equine film sensation, has
been temporarily postponed. The cast for
the production had been chosen, the cos-
tumes and properties assembled, and the lo-
cation selected when the ravaging hoof and
mouth malady which is now overrunning the
West, halted progress.

J. W. Rue at Butte

J. W. Rue has been appointed branch
manager for Hodkinson at Butte, Montana.
Mr. Rue was formerly connected with Uni-
versal as special representative for "Foolish
Wives" and as general manager in the Mon-
tana territory. He numbers among his per-
sonal friends every exhibitor in the terri-
tory that he will now manage tor Hod-
kinson.

Mel Shauer's Radio

The second of a series of articles on
"Radio in a Cross-Country Train," by Mel
A. Shauer, managing of advertising sales of
Famous Players-Lasky Corporation, ap-
peared in the New York American Satur-
day. The articles are descriptive of the re-
sults obtained from a Radiola Super Eight
which was specially installed for pioneer ex-
perimental purposes by the Radio Corpora-
tion of American on the special car in which
the Paramount home office executives
travelled to the San Francisco sales conven-

Leaves for Coast

Margaret J. Winkler has gone to Los
Angeles where she plans to acquire sev-
eral series of short subjects and incidentally
meet the Warner franchise holders who are
now handling her Felix Cartoons and the
Alice comedies.

Fox Filming Grey Story

One of the biggest special attractions
which Fox Film Corporation will release
for the 1924-25 season will be the picturi-
zation of Zane Grey's "The Last of the
Duanes," which is now in production at the
William Fox West Coast Studios. Tom Mix
will be starred in this production. Lynn
Reynolds is directing and the scenario is by
Edward J. Montagne. Marian Nixon has
the feminine lead.

Scenes from Vitagraph's "Code of the Wilderness."

June 21, 1924

MOVING PICTURE WORLD

709

Lubin Announces La Marr Unit
Will Work in New York City

Series of Two-Reelers

THE first official announcement con-
cerning the production activities of
the Associated Pictures Corporation
since the return of Sawyer-Lubin producing
unit from California, was made this week by
Herbert Lubin, who issued the following
statement :

"Following the signing of a releasing con-
tract with Associated First National Pictures
for the issuance of our new productions
starring Barbara La Marr, it was decided to
move to New York our producing unit, which
has just completed a ten picture contract
with Metro Picures Corporation, almost all
of these picture having been made in
Hollywood.

"Our initial production activities in New
York will be marked by the filming of
'Sandra,' the first of a series of starring vehi-
cles presenting Miss La Marr, for release
through Associated First National Pictures,
Inc. 'Sandra' will be made at the Fox Studios
and we have engaged George Melford to
direct it. He will be assisted by Al Hall.
The photographic end will be in charge of
Charles Clark and the technical staff will
include Clarke Robinson, director of art and
backgrounds, assisted by Tom Smith.

"This picture as well as all of our other
productions will be made under the personal
supervision of Arthur H. Sawyer. Sawyer
has appointed Barney Lubin as production
manager in charge of this particular pro-
ducing unit.

"Ouida Bergere has been engaged to do
the continuity, for the first Barbara La Marr
starring vehicle, and within the next few
weeks announcement will be made of the
complete cast which will support Miss La
Marr in this production.

"At the present moment, it is our intention
to make at least two pictures in New York.
It is the opinion of Arthur H. Sawyer and
myself that the biggest and best screen fea-
tures can be made to advantage in New
York City, as it offers many opportunities
for new faces, fresh locales, new back-
grounds, as well as access to the very finest
in the matters of costumes, art work, etc.
The advantage of climate as offered by

Southern California is more than offset to-
day by the fact that artificial light is em-
ployed in three-quarters of practically any
film production, and I feel sure that our
confidence in New York as a production cen-
ter will be justified by the results we hope
to obtain in the production of 'Sandra.'

"One of the most important reasons in my
opinion that productions can be made best
in New York, lies in the fact that the exe-
cutive heads who are practically all located
in the East, can keep in close touch with
the production from start to finish. The
executives are in a position to know exactly
how money is being spent, and from their
commercial point of view in relation to the
box office, can offer many valuable sugges-
tions."

Fox to Make Comedies on Van Bibber
Stories

Production has just been started at the Wil-
liam Fox West Coast Studios on the first of a
series of two reel comedies founded upon the
Van Bibber stories by Richard Harding Davis.
These human and humorous sketches of life
in New York's social whirl a decade ago were
very popular. They appeared in magazine
form and were later collected into a book
and at that time the name of Van Bibber was
as familiar as Sherlock Holmes.

Robert P. Kerr, who wrote the scenarios,
adhered closely to the stories and produced
scripts full of action and humorous incidents
from beginning to end. George Marshall will
direct this series.

Earle Fox has the part of Van Bibber. The
supporting cast for the first episode, titled "The
Fight," includes Florence Gilbert, Hallam
Cooley, Frank Beal, Tom O'Brien and Carol
Wines.

"Women Who Give" Satisfies
New York Crowds and Critics

REGINALD BARKER scored on Broad-
way, New York, with his production of
"Women Who Give," presented at the
Capitol Theatre last week.

The World: "Frank Keenan never yet has
given just a fairly good performance. He
is one of that little band of screen panto-
mimists of whom we shall never grow
weary.'' "There is plenty of excitement and
romance and fun in this picture, greatly en-
hanced by some of the most beautiful sea
photography we have ever seen," wrote the
critic of the Post.

"I liked 'Women Who Give' very much,"
wrote the reviewer for the -News. "Well
rounded, free from sticky sentiment, directed
with taste, it seems to me worth the time
you give it." "There are some exceptionally
beautiful scenes in the .photoplay, a ter-
rifically impressive storm and several ship-
wrecks," wrote the reviewer of the Journal.

" 'Women Who Give' was to us a thorough-
enjoyable picture," wrote the critic of the

Evening World. "Especially the work of
Frank Keenan, who has a character that fits
him to the proverbial 'T.' "

"It was good to see Frank Keenan again
in 'Women Who Give,'" said the American.
The critic of the Telegram-Mail wrote:
"Clearly and potently the story is told of
the heroism in humble bosoms as the Cape
Cod fishers set out on their hazardous quest.
There is real suspense as the ship pulls out."

"Good entertainment and the acting is
commendable," wrote the critic of the Times.

Berman Back at Desk

- Harry M. Berman, general manager of ex-
changes for the Film Booking Offices, is
back at his desk after an absence of several
weeks on account of illness. Mr. Berman
underwent an operation at a New York hos-
pital some time ago and has since been con-
valescing at Atlantic City. He has recovered!
his full health and strength.

Left to right: George Melford, director of "Sandra," a Sawyer-Lubin production; Barbara La Marr, star of Sawyer-Lubin productions;

Herbert Lubin and Arthur H. Sawyer.

710

M OV I N r. PICTURE WORLD

June 21, 1924

Century's New Series

Waunda Wiley, Harry McCoy and
Century Follies Girls Are Featured

In addition to the series of comedies de-
picting American home life now being made
by Century Comedies with Waunda Wiley
and Harry McCoy, that company plans a
series with those two and Hilliard Karr and
the Century Follies Girls on rural college
life.

These comedies will feature thrilling in-
cidents.

Waunda Wiley is the latest "discovery" of
the Stern Brothers. Julius Stern signed her
up on a long term contract and will make

her a star.

"His Hour" Cast

The complete cast for "His Hour," the
Elinor Glyn feature for Metro-Goldwyn-
Mayer according to an announcement from
Louis B. Mayer, vice-president in charge of
production, includes John Gilbert, Dale Ful-
ler, Bertram Grassby, Jacqueline Gadson,
Mario Carillo, Emily Fitzroy, Carrie Clark
Ward, Laurence Grant, Captain Gough, Bert
Sprotte, George Waggoner and David Muir.
"His Hour" will be directed by King Vidor.

Scene from Mack Sennett's two-reel comedy, "His New
Langdon and released by Pathe

Mamma," starring Harry

Tie-Up Helps Showmen

Vivaudou-Metro Campaign a Great
Benefit to Exhibitors

Exhibitors in all parts of the country are
taking advantage of the Vivaudou-Metro tie-
up and are getting window displays in the
best stores in their towns on Metro Pic-
tures and Mai D'or Face Powder and Per-
fume. The idea is giving exhibitors more
and better advertising at no cost to them.

R. F. Lindquest, of Yivaudou, Inc., 469
Fifth Avenue, New York, to whom all in-
quires regarding tie-up window displays
should be addressed, reports that many ex-
hibitors are losing out on the proposition
because they do not get their play dates to
him in time for him to make shipment of the
free displays. He says that many exhibitors
wire him their play dates on certain pictures
in such a short space of time before play
date that it is physically impossible to have
the material reach them in time.

He points out that he ships the window
display to the local Vivaudou dealer or to the
theatre, as desired, just as soon as he gets
theatre, as desired, but often sufficient time is
not allowed. It is his understanding that,
in emergency, the exhibitor may be able to
get display material from the local Metro
exchange.

Vivaudou, Inc., are giving the fullest
measure of co-operation to exhibitors in ob-
taining co-operative window displays, and
should be encouraged in their efforts by re-
ceiving play dates as early as possible.

Begins "Madonna"

Edwin Carewe began active work on his
next production for First National release,
"Madonna of the Streets," this week at the
United Studios. This picture is the film ver-
sion of W. B. Maxwell's famous novel, "The
Ragged Messenger," and will likely be given
another title before it is released. The di-
rector expects to spend eight weeks on this
story. Nazimova returns to the silvershcet
after a two years' absence to play the
feminine lead. Milton Sills is opposite her.

Declares Dividend

At a meeting this week the directors
of Famous Players-Lasky Corporation de-
clared the regular quarterly dividend of $2.00
per share on the preferred stock, payable
August 1, 1924, to stockholders of record at
the close of business on July 15, 1924. The
books will not close.

Saunders Returns

Claud Saunders, director of exploitation,
Famous Players-Lasky Corporation, re- .
turned to New York this week from a seven
weeks' business trip in which he visited
nearly every Paramount exchange.

Schenck Signs Two

Joseph M. Schenck has signed contracts
with two of the outstanding film leading
men of the day to act in the next produc-
tions of the Talmadge sisters. Eugene
O'Brien will act opposite Norma Talmadge
and Ronald Colman will be the hero in Con-
stance Talmadge's next film comedy.

Seer

"Grandpa's Girl," an Educational-Christie Comedy,
Clifford, Vaudeville's Famous "Boy."

starring Kathleen

Exhibitors' News and views

EDITED BY SUMNER SMITH

Yeggs Make Second Attempt

at Watertown, N. Y., Safe

The Avon, in Watertown, N. Y., managed
by J. Victor Wilson, formerly of New York,
City, is several hundred dollars to the good
by reason of the fact that an attempt to
rob the safe failed after the combination
had been completely shattered. The safe
managed to withstand the onslaught, how-
ever, the burglars giving up the job after
abandoning their tools. The attempt is the
second within the past two years, the for-
mer, occurring in 1922, having been more
successful for at least the time being. Upon
the former occasion, a man entered the of-
fice and opened the safe, taking several hun-
dred dollars. The latest attempt occurred
one night last week, and was discovered by
women employed in cleaning the theatre.
The safe contained the entire receipts from
the Saturday and the Sunday shows.

The Opera House in New Paltz, which was
badly damaged by Are two or three weeks
ago and closed, will reopen shortly.

J* C Ellis of Alexandria Bay plans to try
out a novel scheme this summer in connec-
tion with an open air theatre which he will
run at the well known resort. Mr. Ellis will
show high-class pictures hut does not plan
to charge any admission, depending- entirely
upon his soda water fountain in the theatre
to In itio in sufficient revenue to leave a proiit
over operating expenses.

The Lincoln in Troy is the first theatre in
this section to reduce prices in the hopes
of gaining additional patronage during the
summer months. On June 1 the prices at the
Lincoln dropped from 25 cents to 20 for the
balcony and from 30 to 25 cents for the
orchestra seats.

According- to a rumor, R. J. Henry of the
Clinton Theatre in Plattsburg will be asso-
ciated with William Benton of Saratoga
Springs in the new theatre which is about
to be erected in Plattsburg.

The Hudson in Watervliet changed hands
last week when M. Weiss became the new
owner, acquiring possession from Joseph
Bra ft.

It is said that Edward and Samuel Hoch-
stim, who have been running the Star in
Hudson, are going back to selling- film but
will retain their house and secure a man-
ager for it.

The Richmond in Herkimer, owned by
Charles Moyer, and which was opened only
a short time ago, closed Saturday for an
indefinite period. The Hippodrome of Ogdens-
burg, operated by Levi Rosenthal, also is
closed for alterations.

The hand of welcome went out last week
to Sam Goldstein, owner of houses in
Springfield and other cities in Massachusetts,
as well as one in Utica.

E. A. Haines of Cairo, sporting a mustache,
was along Film Row the past week.

There is a report current to the effect that
Nathan Robbins of Utica, owning houses in
that city, Syracuse and Watertown, Is now
endeavoring to acquire the Gateway in Little
Falls. This house is owned by Moyer and
Earle and was opened about a year ago.

York City. Mr. Berinstein was a former
resident of Albany, but moved to the me-
tropolis about a year ago. He has houses in
Albany, Troy, Schnectady and Elmira.

The Strand in Canajoharie, operated by
William J. Wood, has been closed indefi-
nitely.

If there is any theatre in this part of the
country that gives its patrons more for their
money than the Rose in Troy, Jacob Rosen-
thal, the owner, will be glad to hear from
them. As a fair sample of what Mr. Rosen-
thal furnishes for a dime, the following was
given one night last week: Two features, a
two-reel comedy, a news reel and a two-
reel special. Perhaps Mr. Rosenthal remem-
bers the days when a dime was almost the
size of a dollar to him, days when lie sold
matches and song books on the streets of
Troy, and peddled suspenders in mill towns
on pay day. At any rate, Mr. Rosenthal
has the business and is to be congratulated
upon his success.

The Griswold in Troy played to the big-
gest crowds on Decoration Day since it in-
augurated its policy of double features. In
words of Virgil Lappeus, manager of the
house, the day was a "cuckoo."

The two big guns in local exhibitor circles,
Moe Mark and Walter Hayes, heads of the
Mitchel H. Mark Realty Corporation, were in
town the past week.

Oscar Perrin, manager of the Leland in
Albany, announces that his house will be
re-seated on all three floors not later than
Labor Day. Mr. Perrin plans to change the
present seating- arrangement to the end that
his patrons will have more leg room. In
bettering ventilation, there will be twenty
sixteen-inch fans installed in the Leland,
those now serving going to the Clinton
Square Theatre, also managed by Mr. Perrin.

Herman Vineburg, manager of the Mark
Strand in Albany, together with Mrs. Vine-
burg, is enjoying a well earned vacation
along the New Jersey coast.

Ben Apple, owner of the American in Troy,
is using Frank Davis this week in a series
of songs, supplementing- the pictures. Mr.
Davis has been singing at the broadcasting
station in Schenectady, and Mr. Apple figures
that his personal appearance will attract a
great many people.

Jacob Tarsches, owner of the Leland in

Albany, will stick hereafter to pictures
rather than music. In company with Stephen
Boisclair, organist at the Leland, Mr.
Tarsches recently opened a small store for
the sale of music. Business failed to pan out,
however, and the place has been closed.

If there are any exhibitors in \ew York
State who elaim to be chess players, let them
send in their challenges without delay to
Walter Roberts, manager of the Troy Thea-
tre in Troy. Mr. Roberts and his associates
are open to all comers.

Co-operating with 100 merchants in Troy,
Benjamin Apple of the American Theatre
has inaugurated a plan which he believes
will add to his summer business. Each of the
merchants gives a coupon worth 10 cents at
the theatre box office, with every purchase.
The scheme will begin on July 15 and is
new to this section although it has been
tried in both Rochester and Syracuse. Mr.
Apple believes that it will save him from
lowering admissions during the summer.

Buffalo

Vincent R. McFaul, managing director of
Shea's Hippodrome, announces the follow-
ing bookings to open the fall and winter
season, commencing August 31 : "The Cov-
ered Wagon," "Secrets," "Manhandled,"
"Monsieur Beaucaire," "Dorothy Vernon of
Haddon Hall," "The Sea Hawk," "America,"
"The Alaskan," "Compromised," "Tempera-
ment," "Wilderness," "The Song and Dance
Man," "Feet of Clay." Some line-up, eh,
what ?

A couple more exhibitors were arrested
last week for admitting- children under 10
without parents or guardians. This situation
is becoming a serious one for community
theatres, and if the law continues to be en-
forced, there is danger that Saturday mati-
nees may have to be discontinued. It is re-
ported that two men from the mayor's otfice
iire working on the enforcement.

Members of four churches of Attica, N. Y.,
have gone on record as opposed to Sunday
pictures and have presented a joint petition
to the board of trustees asking that they
be discontinued. On learning of the protest,
the manager of the local theatre agreed to
surrender his license for Sunday shows,
which he obtained about two weeks ago, and
close the house on Sundays. There is only
one picture house in the town.

The Cataract Theatre in Niagara Falls,
N. Y., will close June 14 and open again in
August. The Bellevue at the Falls is adding
Keith vaudeville.

The many friends of William Berinstein
■will be sorry to learn of his illness in New

Prints in All Exchanges — Now Playing

James K^rkwood p

^MNDERING
I HUSBANDS

Supported b\j MARGARET LIVINGSTON

f HODKINSON RELEASE

MOVING PICTURE WORLD

June 21, 1924

'Romance Ranch," a Fox Production Starring John Gilbert

New Bedford, Mass., Censor

O.K.'s Films His First Week

After a week's \vor'< as theatrical reporter
for the mayor. Detective Sargent Raymond
Hamersley of New Bedford, Mass., submitted
his report to Mayor Walter H. B. Rem-
ington, stating in particular that many chil-
dren under the age of 14 are being admitted
to theatres after 6 p. m. in violation of the
law. The exhibitors are co-operating with
him in efforts to stop this violation, Detec-
tive Hamersley reported, although they ad-
mit it means a financial loss to them.

The theatrical reporter observed nothing
obscene in tin pictures he saw during his
first seven days on duty, his report stated.
It read in part :

T talked to some of the managers. One
manager said that his receipts had been cut
down $80 this week on account of having
to keep the children out. Other managers
have noted the same effects, but they have
instructed their employes to keep all chil-
dren out after 6 p. m. Some of them told me
that they had been depending on the chil-
dren for their night's business."

Harold G. CnmnUngs has been appointed
resident manager of the Strand Theatre in
Lowell by Directing Manager Samuel Tor-
Kan, marking Mr. ('ummings' advancement
from the post as assistant resident manager.
He succeeds Qharles I.. Barton* whose fu-
ture plans have not been made known. Mr,
Barton had been the resident manager tor
more than a > ear. VI r. Cummfngs Is one of
the youngest theatre managers in New Kng-
land but has had a wealth of theatrical ex-
perience. During his first year in high school
he beeame an usher in the Strand. Later he
was promoted to head usher and eftieient
work soon won for him advancement to the
post as assistant resident manager, which
position he had held for the past year.

in the four big theatres in Worcester for
the remainder of the summer season. The
houses are the Ol.vmpia, Strand, Plaza and
Poll's, Announcement to this effect was made
by Elmer R. Daniels, manager of the Olym-
pia Theatre and president of the Worcester
Theatre Managers' Association.

Manager L. Harry Raymond, of the Co-
lonial and Palace theatres in Pittsfield, will
have the annual state convention of the
Elks hold their meeting in the Palace Thea-
tre on Sunday evening. June 15. Many exhib-
itors who are members of Elks lodges are
planning to be present.

A. W. Holbrook plans to enlarge his
theatre in Palmer so that it will seat 900, and
also intends to erect a new stage sufficiently
large for vaudeville acts or presentations.
The entrance to the theatre will be relocated,
the driveway of the Burns Hotel, which
Manager Holbrook has just purchased, being
utilized for this purpose. The present en-
trance to the theatre will be made over into
a store.

Miss Fiances Louise Kearns, daughter of
Mr. and Mrs. Lawrence A. Kearns, of Taun-
ton, was married on Thursday, June 5. to
Earl C. Root, of Brookline. Mrs. Root for-
merly was associated in the business man-
agement of Taunton theatres. The couple
will live in Brookline.

Sunday concerts have been discontinued

Miss Irene Lydon, 22 years old, daughter
cit' Patrick F. Lydon. owner of the Imperial
Theatre in South Boston, suddenly was
Stricken while riding in an automobile with
a friend on May 25 and died soon afterward.

After having established attendance records
in the seven days that it was at the Em-
pire Theatre in New Bedford recently,
"Girt Shy'' is to have an additional three-
day showing during this month.

Prints in All Exchanges — Now Playing

ETTYCOMPSON
MIAMI

<An Alan Crcsland Production

L Prefaced hy Gilford Cinema Corp.

f fir H0DKINS0H RELEASE

Season 1924-1925 Thirty iraltua Pictures

Rhode Island

Edward L. Reed, manager of the Strand
Theatre in Providence, R. I., celebrated his
ninth anniversary in that position on June
12. It was nine years ago that date that
this txclusive picture theatre was opened
to the public. Seen on the night of June
4, Manager Reed was casually looking over
a packed house, standing room filled and
long lines out onto the streets. Every avail-
able spot was taken by a patron — who al-
ready had his or her ticket.

Business at the Strand usually is turn-
away, but the week of June 2 was a sort
of memorable occasion, marked by the per-
sonal appearance of Mile, Gambarelli, dancer,
and Douglas Stanbury, baritone, of the
Capitol Theatre. New York. The double fea-
ture program for the week consisted of
"Virtuous Liars" and "The Masked Dancer."

Manager Reed told us he never had a pic-
ture taken of himself — so that's the only
excuse we've got for not presenting his por-
trait with this yarn.

The organ in the Strand is to be rebuilt
during the summer and the pipe chambers
will be removed from the stage to two upper
boxes and other pipes will be placed about
the proscenium arch. This will entail an
expenditure of $10,000, Manager Reed said.

The Strand seats 2*000. A novel feature
that Manager Eteed said lias scored a bit with
liis women patrons, who come into the Strand
during their downtown shopping tours, Im a
number of parcel checking lockers arranged
in convenient places about the foyer. These
lockers arc large enough to hold n gOOd si/.cd

suit case or traveling bag. it costs a dime
to operate them.

In the rear of the theatre is a box in
which contributions to S. L. Rothafel's fund
are placed. On June 2. the first day that the
box was in its place, a total of $242 was
given by patrons.

Manager Reed has made the Strand cosy
and most inviting and has a lighting system
that at once strikes one as being restful.
The musical programs are a credit to the
way that Manager Reed conducts the Strand.
It's the first time he has broken into
print on Moving Picture World in a good
many moons, but he still is very much on
the map of the film world. Moving Picture
World congratulates him on his nine years
of success as directing head of the Strand
and expresses the hope that there will be
a good many nine more.

Rochester, N. Y.

Victor Wagner has been engaged for two
more years as conductor of the Eastman
Theatre orchestra.

Scenes arc now being shot in the plant of
the Democrat and Chronicle for the motion
picture review of Rochester to be shown
soon in the Victoria Theatre. The film is
being made by the Baumer Industrial Film
Company by arrangement with the news-
paper, and John J. Farren, manager of the
Victoria.

June 21, 1924

MOVING PICTURE WORLD

713

Ontario Exhibitors Review

Work of Boston Convention

The Ontario Division of the Motion Pic-
ture Theatre Owners held a lively and im-
portant luncheon meeting at the King Ed-
ward Hotel, Toronto, on June 2, when the
official reports were received by the On-
tario members of the M. P. T. O. A. conven-
tion at Boston during the previous week.
An enthusiastic welcome was tendered J. C.
Brady, proprietor of the Madison Theatre,
Toronto, who was elected a. vice-president
of the M. P. T. O. A. at Boston. Mr. Brady
was chairman of the Toronto meeting in his
capacity as president of the Ontario Division
of the Canadian association. Important re-
ports of the Boston gathering were pre-
sented by Ray Lewis, Toronto, secretary of
the Ontario M. P. T. O.

For many years Mr. Brady has had a sub-
stantial following among exhibitors in Can-
ada. He was one of the pillars of the orig-
inal exhibitor organization in Ontario, being
president of the Motion Picture Exhibitors
Protective Association of Ontario for years.
He became president of the Canadian Ex-
hibitors Exchange, Ltd., when that company
was formed by the Ontario association.
When the Canadian M. P. T. O. was formed
at Montreal last September it was natural
that he should be chosen for an important
office. He was made Canadian vice-presi-
dent, and then when the Ontario division
of the M. P. T. O. was established at To-
ronto a few weeks later Mr. Brady was the
unanimous choice for the Ontario district
presidency.

Two exhibitor* of Ottawa, Ontario, nre
taking n direct interest in the boys' work of
the Ottawa Kiwnnis Club, liach week Cant.
F. W. Gooilale of Loew's Theatre and Don
Stapleton of the Centre Theatre offer the-
atre admission ticket* as .special awards for
merit among- the boys of the Iviwanis Boys'
Club. One week recently the tickets were
used as prizes for club members who showed
the cleanest hands at the club and there
was liberal employment of soap.

Managtr Leonard Bishop of the Regent
Theatre, Ottawa, Ontario, staged an appro-
priate and successful attraction along- with
the feature attraction, "Nellie the Beautiful
Cloak Model," at the Regent during the week
of June 7, in the presentation of a "Summer
Fashion Display" under the auspices of one
of th^ leading loeal retail stores. There
was a parade of Ottawa girls as models ac
each performance.

The orchestra of the Centre Theatre, Ot-
tawa, Ontario, has been dispensed with for
the summer by Manager Don Stapleton. This
makes the second theatre in Ottawa which
is now relying upon the pipe organ for mu-
sical accompaniment to pictures, the other
being Harry Brouse's Imperial Theatre.

Sam Roy no longer is assistant manager
of the Regent Theatre, Ottawa, according to
announcement by Manager Leonard Bishop.
No successor is to be appointed.

Because a native son of Edmonton, Al-
berta, was the author of the scenario for
the Christie-Educational Comedy, "Busy
Buddies," Manager Buchanan of the Capitol
Theatre, Edmonto,i, made this short subject
the feature attraction at the theatre dur-
ing the week of June 2. The author of the
comedy was H. Austen Beck, oldest son of
Justice Beck of Edmonton, and he served
with the first Canadian Contingent in Prance,
being severely wounded.

The chief film censor for Alberta has
passed "Married i^ove" and the picture was
the attraction at the Monarch Theatre, Ed-
monton, during the week of June 2. Man-
ager M. O. Allen of the Monarch advertised
the picture as not being suitable for chil-
dren.

Manager Ken Leach of the Regent Theatre,
Calgary, Alberta, is all set for the summer
and expects to do good business. To pre-
pare for the so-called "off season" Mr. Leach
installed an entirely new ventilating plant
and announced this fact near and far. He
had the theatre newly painted inside and
out. Then he announced his summer book-
ings and, to show his confidence, he booked
a majority of his features for whole-week
runs. The attractions include "Sporting
Youth," "Arizona Express," "The Shooting
of Dan McGrew" and "Love, Life and
Laughter." the English picture starring
Hetty Balfour.

Oklahoma

Albert Korenowski, 45, proprietor of the-
atres at Pittsburg and Kiowa, Okla., died at
Kiowa on May 27 while sitting in a chair
and viewing a picture in one of his theatres.
He was buried at one of the largest funerals
ever held in Pittsburg County.

S. S. Wallace has resigned as managing
director of the Criterion Theatre at Okla-
homa City.

Manager Fred Brown has installed a Gar-
diner velvet gold fibre screen in his A-Muse-
U Theatre at Frederick, Okla.

Humer C. Jones, manager of the Washing-
ton Theatre at Atoka. Okla.. paid a fine for'
setting off two red railroad fusees, which
brought both a big crowd and the fire de-
partment. He was doing a publicity stunt in
connection with "The Midnight Alarm."

A. C. Brown, manager of the Capitol The-
atre, Oklahoma City, has resigned to take
over a new theatre at Altus, Okla. His suc-
cessor has not been appointed as yet.

Kentucky

Sam Reider, manager of the Gayety The-
atre, Louisville, went to the Norton Memo-
rial Hospital on May 24 to undergo a minor
surgical operation. He is reported to be in
excellent condition.

If business continues as active as it has
been in Louisville of late, it is almost a fore-
gone conclusion that there will be more the-
atres erected here within the next year or
two. Louisville gained about 10,000 in popu-
lation in 1923 and has been growing stead-
ily, while there hasn't been a new theatre
opened here since the Kentucky closely fol-
lowed the Rialto some three years ago, and
the Kentucky is a second-run house.

KATHLEEN CLIFFORD
In "Grandpa's Girl," an Educational-Christie
Comedy

Connecticut

The Town Council of Pendleton Hill,
Conn., has decided to change the name of
the township to Hollywood. The new name
was to go into effect June 1. The Totten-
Hurlcy motion picture studio, recently
erected there, is said to have influenced the
change in the name.

Judgment of $2,838.35 and costs was or-
dered entered for Dorr O. Coleman of
Southington in a suit against Raphael Del
VIcchio, also of Southington, by Judge George
K. Hinman in Superior Court in Hartford. A
second suit brought by Mr. Coleman against
Frederick N. Francis of Southington now is
pending in Hartford court, hearings in it
having been started. According to evidence
Del Vicchio leased a theatre in Southington
from Mr. Coleman and continued to occupy
it some time after his lease had expired
last January, and an execution was issued
by Judge Maltbie. On his way home with a
sheriff to serve the execution papers, Cole-
man found Francis removing fixtures from
the theatre. He alleges that Francis removed
two projection machines, chairs, exhaust
fans and motors in addition to numerous
other articles. Coleman stated in court that
the defendant said he held a conditional
bill of sale on the fixtures, but that most
of the articles were his own. Coleman de-
clared that his loss, as a result of the re-
moval of the articles, amounted to approxi-
mately $2,000.

The Princess and new Strand Theatres in
Hartford, under the general direction of
Harry Needles, are going strong on First
National pictures. The week of June 2 the
Princess had "The Marriage Cheat" while
the feature at the Strand was "The White
Moth."

Prints in All Exchanges — Now Playing

<Do/o% Jifackaill^

WHAT SHALL I DO

A Frank Woods Production

/-^W/MJOHN HARRON LOUISE DRESSBR
J and WILLIAM V. MONG .

Directed by JOHN G. ADOLFI
H0DKINS0N RELEASE-

714

MOVING PICTURE WORLD

June 21. 1924

Scenes from C. C. Burr's latest special "Youth for Sale," featuring May Allison, Sigrid Holmquist, Richard Bennett and Charles E. Mack

Rock Island, 111., Showman

Out for Seat in Congress

The many friend; of Mayor Walter A.
Kosenfield of Rock Island, 111., a member of
the firm of Kosenfield & Hopp, owners of
the Ft. Armstrong Theatre of that city, will
he glad to hear he lias cast his hat in the
ring as a candidate for Congress to take the
place of W. J. Graham, recently appointed
by President Coolidge as a judge of the
Court of Appeals. Mayor Kosenfield also is
a delegate to the Republican convention at
Cleveland and recently resigned as chair-
man of the Republican State Central Com-
mittee.

H. H. Hums, well known in exhibitor clr-
Clea here and who has been manager of the
Shakespeare Theatre at 940 East 43rd street
for three and a half years for Brunhild &
Young, has been made manager of the Tem-
ple Theatre, recently taken over by the 1!.
& Y. circuit from A. Gumbiner. Vaudeville
will be added for Saturday and Sunday. Max
Peskow succeeds Mr. Burns as manager of
the Shakespeare Theatre.

Jules K. Moss, formerly in charge of the
l.ogan Square Theatre for Lubliner & Trinz.
has been made manager of Orchestra Hall
for the circuit. J. Stanley Silverman has
been made musical director.

Charles H. Miller. I). K. Cochrane and
Archie 6. Spencer have formed the Park
Theatre Building Corporation with a capital
of $60,000 to build a movie theatre in Evans-
ton. Ind. The offices of the new company
are located at 35 North Dearborn street.

The Lyric Theatre at Salem. HI., was seri-
ously damaged by tire. It Is hoped to have
repairs made at an early date.

Walter K. Untelielor has been appointed
manager of the Randolph Theatre, succeed-
ing J- ••• .NcCurdy. i»lr. Itafchelor formerly
Operated his own houses in Toledo and since
the first of the year has been in charge of
the Southern road show of "The Hunchback
of Notre Dame."

M. F. Baker is proceeding with the erec-
tion of the new Grand Theatre at Keokuk,
Iowa, to take the place of the old house de-
stroyed by fire last winter. The new house
and equipment will represent an investment
of $150,000.

V. T. Lynch and his associates, who con-
trol the New Titlin, .Net* Vpollo, Knrlov.
t VOD and Milford theatres, ami also have
houses in several of the nearby suburban
towns, plan a tine movie house for the
southeast corner of North and I'arkside ave-
nues in the heart of \ustin. It will he
called the Metro Theatre and cost, with
equipment, at least (1500,000. The initial
sealing capacity will be I .COO and it is no
arranged that an addition can be built on
the west of the house that irlU add I .">oo
seats if they are needed.

Themer Brothers' Chateau Theatre at
Kankakee, 111., has been taken over by Eu-
gene Russell, who will improve the house.
Hussell formerly was in charge of the Rialto
at Champaign and the Luna at Kankakee.

The Pastime Theatre at Blue Mond, 111.,
has closed for the summer and will reopen
early in September. The Star at Sims, 111.,
also has closed for the summer.

The Model Theatre on the South Side has
been taken over by O. J. Truelich. who will
reopen the house this month. He has In-
stalled new seats, new screen and projection
machines and improved the program.

Lester Bryant has turned over h:s lease on
the Central Theatre on East Van Buren
street, Chicago, to Carl A. Barrett.

Prints in All Exchanges — Now Playing

Andrew Karzas. manager of the Wood-
lawn Theatre and the Trianon on the South
Side, Chicago, was robbed of $900 and his
automobile by two bandits who held him up
near the theatre one day last week.

The H. and H. Theatres Corporation, which
plans a 2,200-seat house at Mansfield and
Division streets on the West Side, expects
to build several other houses soon.

Leonard Gross has resigned as manager
of the Temple Theatre on North Clark
street, Chicago, and has returned to Mil-
waukee to take up the work again in ex-
hibitor circles. The Temple has been sold
by A. Gumbiner, owner of the Bryn Mawr
and other theatres, to lirunhilde & Young.

George Moore, manager of the Orpheum
Theatre, Chicago, says that "Girl Shy" will
run at the house for ten weeks.

The boys are sending congratulations to
Ted Coleman, manager of the American The-
atre at Mt. Vernon. 111., as he took unto
himself a wife last week.

McVickers Theatre was the first of the
Loop theatres to announce a reduction in
prices for the evening show to BO cents
with the withdrawal of the government tax
on July 2, and of 35 cents for the special
matinees in the afternoon.

The last two weeks of "The Ten Com-
mandments" at the Woods Theatre have been
announced by Manager Herrick. The record
of 15 weeks for the feature will be a hard

one to beat.

Maine

William Wolfe, owner and manager of
the Elm Theatre in Portland, is presenting
tabloid musical comedies and feature pic-
tures as an experiment, so be himself ex-
plains his change of policy, which went into
effect a couple of weeks ago. He always
has maintained his policy of giving clean
shows and is reported to be doing a satis-
factory business since the change.

Manager Clifford S. Hamilton of Keith's
Theatre, Portland, has earned the lasting
gratitude of the citizens of the city by his
aid in connection with the Near East Re-
lief fund. Approximately $200 was added
to the fund being collected in Portland as
the result of a morning show in the thea-
tre for children. The picture that was pre-
sented was given free of charge by Michael
J. Garrity of United Artists.

"Daughters of Today" was the feature at
Abraham Goodside's Empire Theatre In
Portland the week of June 2, and a jaxiy
musical score was arranged for the Empire
concert orchestra by Director Paul Pollock.

BRANDEIS .
UD HOFFMAN

SPARE"

THE WONDER PICTURE?

Tune 21. 1924

MOVING PICTURE WORLD

715

Pittsburgh Welcomes Home

Its Convention Delegation

The contingent of exhibitors who repre-
sented the M. P. T. O. of W. Pa., at the
recent national convention in Boston have
all returned home, pepped up and highly
pleased with events and accomplishments
recorded at the annual deliberations. Some
of the local exhibitors combined pleasure
with business by making the trip in their
machines, giving themselves three days'
running time each way. Others relied on
the railroads. Among those who made the
trip from this territory were :

Harry Davis, Pittsburgh; M. Roscnbloom,
Charleroi; Jacob Silverman, Altoona; Mor-
ris Roth, Duquesne; Joseph Stcinitz, Ran-
kin ; Chris Vollmer, Pittsburgh ; Paul Huhn,
Pittsburgh; John Alderdice and wife, Dor-
mont; Wm. R. Wheat and wife, Sewickley;
William Lamproplos, Latrobe ; John New-
man. New Castle; Aleck Moore, Pittsburgh;
Fred Herrington, Pittsburgh; Miss Mildred
Clark, Etna; H. B. Kester and wife, East
Liberty.

Two local exhibitors were honored in the
elections. Harry Davis was elected a mem-
ber of the Board of Directors, composed of
twenty-one men. D. A. Harris was named
one of the four 'vice-presidents.

Sum De Fazio, manager of the Blackstone
Theatre in downtown Pittsburgh, has nt last
invested in a Maiter's coat, after holding
back all these years. Now, upon entering
the Blnekstone, you can't help hut see Sam
resplendent In his tuxedo, with wing eollar,
binek bow tie. ii'everyt.hiiig. Looks real
"spiffy," too.

Maurice Baum, of the Nittany Theatre.
State College, was in town recently and re-
ported that business for him has been pretty
fair. However, Baum says he will soon find
it necessary to shut down to at least three
nights a week, as the registration for sum-
mer school is very much below normal.

The Regent Theatre, Washington, for some
time owned and managed by Floyd D, Mor-
row, has been sold to H. B. Deere and T. E.
Deere, theatre owners of Renton, the new
owners having taken charge on June 1.

The first specially built picture palace for
Huntington, W. Va., will soon be thrown
open, it is announced by Manager James A.
Carrier. This will be a most modern and
beautiful house and will seat more than
1,00.

The lirowarsky Brothers, Harry, <ke and
Ben, hnve purchased Harry Handel's beauti-
ful Hippodrome Theatre on Beaver avenue,
.North Side, Pittsburgh, and will take pos-
session July 1. The Browarsky llrothers
are well known old-time exhibitors here and
for some time have conducted the Variety
Theatre, a stone's throw awny from their
newest acquisition, and also the Bex The-
atre in Knst Liberty. Harry Hnndel has
conducted the Hippodrome for tire years and
now contemplates the erection of a 1,T»00-
seat combination house on Centre avenue,
near Dinwiddle street, to cost ■•*--"►<>, ooo. Con-
struction work will be started soon, hut
completion is not expected until next spring.

James Velas, owner of the Liberty at
Wheeling, opened his Benwood Theatre at
Benwood, W. Va., on May 31. The new
house, the first one the town has ever known,
seats 410 persons, and business is good.

Sam Soltz, veteran Pittsburgh exchange-
man and exhibitor, who several weeks ago

deserted the local territory to take over the
Howard Theatre in Baltimore, has been in
the city saying "Hello" to his many friends
here. Sam says things are going real well
for him at Baltimore and invites all his
friends to come down and visit him.

M. A. Sybert of the Strand Theatre.
Moundsville. W. Va., accompanied by his
manager, B. W. Riley, drove to town recently
to line up some future bookings at the film
exchanges. The information was imparted
that this beautiful theatre was reopened on
June 9 after having been closed four weeks
for redecorating and alterations. Improve-
ments included the erection of a new pro-
scenium arch, the installation of box seats
and the construction of a pit to accommodate
a large pipe organ soon to be installed.

C. Kleinsmith has sold his Imperial The-
atre at New Kensington to the Columbus
Amusement Company of that town, which
already owns three picture theatres there,
including the palatial Liberty. General Man-
ager Haimovitz has his hands fuller than
ever in looking after the wants of patrons
at four theatres, and he's the man that can
do it.

Minnesota

Club u jmen of Duluth are registering pro-
test against the production of pictures bor-
dering on risque, according to word brought
to the Twin Cities by J. B. Clinton of the
firm of Clinton-Meyers, Duluth.

Remodeling of the Auditorium, which will
be converted into a 3,000-seat picture house,
is well under way. Joseph Friedman, Tower
Theatre, St. Paul and Clinton Meyers. Duluth,
have taken over the building. It will be the
first real opposition for Pinkelstein & Ruben
in Minneapolis,

Guy Thorne has purchased the Opera
House at Sandstone. Minn. It was formerly
operated by E. K. French.

The second Iowa town to adopt Sunday
closing within a week was Perry, la. A ref-
erendum on the issue remitted in a vote of
1,307 to <)7<i.

Fire destroyed the Opera House at Calla-
way, Minn., last week.

Ralph N. Jones, former exhibitor at
Sturgis, S. D., has purchased the Bijou
Theatre, Huron, S. D., from F. L. Smith.

William Lowell is planning to build a new
theatre at Canton, S. D.

A proposed referendum on Sunday shows
at Alexandria, Minn., was defeated by vote
of the city council. Alexandria is a closed
town.

THE KNOCK-OUT
Charles Jones uses h;s fist in "Western
Luck," the Fox picture

Michigan

New quarters have again been engaged for
the Motion Picture Theatre Owners of
Michigan. The present offices on the main
floor of the Hotel Wolverine Building have
become inadequate for the business of the
association, so some special rooms have been
fitted out on the mezzanine floor of the ho-
tel. This will give H. M. Richey, general
manager, as well as each member of his
staff, private offices.

Detroit's scary smallpox epidemic, which
for a time threatened to elose the theatres,
has been checked at last through the whole-
sale vaccination campaign waged by the
Board of Health. For a period of about two
weeks the daily death iigures numbered on
an average of 15. Houses situated in the
heart of the epidemic were badly affected.

The Del-The Theatre, under the manage-
ment of Jacob Sillivan, will close its doors
for the first time since it opened eight years
ago. The closing period will be for about
six weeks and the theatre will be improved
in many respects.

Frank Wadlow of the Virginia Theatre
and Robert Stubbs of the New Home have
left on a motor trip through the East. They
will visit New York, Boston, Philadelphia
and Atlantic City and will be gone about
six weeks. Their theatres are being redeco-
rated during their absence.

The Broadway Strand, which has been
sold by Phil Gleichman to Universal, will
serve as an outlet for Universal first runs
in this territory. The house will be closed
July 1 for complete alterations and repairs.

Prints in All Exchanges — Now Playing

X&jAL Picruats.inc.

James Kirkwood.

LilaLee a«4
Madge Bellamy

HODKINSON RELEASE

716

MOVING PICTURE WORLD

June 21. 1924

Scenes from "Her Own Free Will," starring Helene Chadwick and re'eased by W. W. Hodkinson Corporation

Dubinsky Brothers of Kansas
Fined $7,500 by Government

The Dubinsky brothers, operating thea-
tres in Kansas City and surrounding towns,
were fined $7,500 recently when they pleaded
guilty in the Federal Court to a grand jury
indictment charging failure to pay govern-
ment war tax on theatre tickets. The fines,
assessed by Judge Albert L. Reeves of the
Federal Court, were paid immediately. Ed
Dubinsky's share of the assessment was $7,-
000. That of his brother, Morris, was $500.

The brothers were indicted by a Federal
grand jury in October. In sixteen counts
they were charged with having failed to
return $7,910.96 in admittance taxes from
the Tootle Theatre in St. Joseph, Mo. By
agreement of the government, eight counts,
covering fifty-seven charges of embezzle-
ment, were dismissed. Barney Dubinsky,
manager of the Tootle, forwarded the tax
receipts to Ed and Morris Dubinsky in
Kansas City, but the brothers failed to
transmit them to the government, it was
charged.

•'America," D. W. Griffith's latest film suc-
cess, will have its first run here at the Isis
Theatre, Kansas City suburban house, early
this fall. Following "America" will prob-
ably be Douglas Fairbanks' "Thief of Bag-
dad." "America" has been booked at the
Isis following the tremendous success there
of "Dorothy Vernon of Haddon Hall," which
had a run of three weeks.

The Xenman Theatre of Kansas City held
its fifth anniversary program for nine dnys
starting June <!. Each year the theatre gives
an elaborate presentation in celebration of
the opening of the theatre in June, 1010. In
addition to the regular screen program of
feature, news, comedy anil scenic, a minia-
ture musical comedy is presented. This year
about forty entertainers* some nationally
known, were on the program. Admission
prices were not raised.

Wes Millington of Ottawa. Kan., and Cyrus
Carson of Iola, Kan., are the new owners of
the Eagle Theatre at Herington, Kan.

The Alamo Theatre at Thirty-fourth and
Main streets, Kansas City, which has been
dark for more than a year, has been re-
decorated inside and out, new equipment
added, and now is open and running under
the management of K. L Darnall and J. C.
Jumper, who say that the public is to have
first-class film productions. The house at
one time was the most popular on the Soutii
Side, but larger and more modern theatres
which were built put the Alamo out of the
running. Since the opening a good business
has been enjoyed.

Miss Hazel Brinkley. formerly of Moran,
Kan., has opened a new theatre, known as
the Mainstreet, at Lexington, Mo.

The Dreamland Theatre at Kiowa, Kan.,
now is under the control and operation of
J. A. Balderstrom of Pratt, Kan.

Out-of-town exhibitors who combined
business with pleasure during the Shrine
convention were: Frank V. Denton, Garden
Theatre. Colony, Kan.; W. E. Stepp. Pleas-
anton, Kan.; Willard Frazier, Empress The-
atre, Paola. Kan.; O. K. Mason, Newton.
Kan.; Floyd Schultz, Rex Theatre, Clay Cen-
ter, Kan.; M. G. Kirkham, Strand Theatre,
Hays, Kan.; H. E. Jameyson, Miller, Palace
and Wichita theatres, Wichita; E. W. Eg-
gleston, Electric Theatre, Atwood. Kan.; Ben
Levy, Hippodrome, Joplin; Ensley Barbour,
Orpheum Theatre. Joplin, Mo.; T. C. Block,
Dixie Theatre, Odessa, Mo.; Mr. and Mrs.

Prints in All Exchanges — Now Playing

HOLD \OUK
m BREATH

vfn AL CHIUST1E FEATUI{E

Dorothy Devore

with

WALTER HIERS - TOLLY "MARSHALL - JIMMIE ADAMS •
PRISC1LLA BONNER a»o JIMMIE HARRISON

J HODKINSON RELEASE

Christian, Excelsior Springs, Mo.; Mr. Bee-
son, Dodge City, Kan.; R. E. Burner, Isis
Theatre. Waterville. Kan.; Ralph Talbot,
Majestic Theatre, Tulsa, Okla.: William
Smith, Rialto. Tulsa; Harry McClure, Strand,
Kmporia. Kan.; R. L Millis, Smithville. Mo.;
Mr. and Mrs. Snyder. Deepwater, Mo.; Charles
Goodell, Pastime Theatre. Ottawa, Kan.;
Lloyd Ware. Varsity Theatre. Lawrence,
Kan.; Mr. Welsh. Orpheum, Atchison, Kan.;
Mr. Maple, Bethany, Mo.; C. -M. Patee. Patee
Theatre. Lawrence. Kan.; Glenn Dickinson,
Marshall Theatre, .Manhattan, Kan.; Charles
Sears, Sears chain of Missouri theatres, and
C. E. Story, of the Benken Theatre. Plaasant
Hill. Mo.

Cincinnati

The latest rumor to be put in circulation
in Cincinnati is that the Orpheum Theatre,
located in the heart of the Walnut Hills
business district, will soon pass from the
ranks of pictures. According to current re-
ports, the Keith interests want to establish
vaudeville in the house, to keep the Pan-
tages Circuit from invading the local terri-
tory. The Orpheum is independently owned
and is under the management of A. G. Het-
tesheimer. who in years gone by was treas-
urer of the Walnut Street Theatre. Het-
tesheimer, when interviewed, said he was not
in position to give out a statement. I. Lib-
son, who manages a string of downtown first-
run houses here, is said to be associated
with the Keith interests.

Rcatdeata <•( Mouth Charleston, Ohio, have
had their joy turned into gloom. The only

ptetare theatre in the cltj haa b*ea sold,

anil the building Mill be converted Into an
undertaking establishment.

Exhibitors at Piqua, Ohio, blame the day-
light savings time for the decided falling off
in attendance in the recent past. On ac-
count of the slump in business, May's The-
atre, the largest house in Miami County, has
inaugurated a two-a-day policy, the first
time in years.

Springfield, Ky., and New Haven, W. Va.,
now are both without movies, the only house
in each place having closed for the summer.

Buys "Stella Dallas"

"Stella Dallas," written .by Mrs. Olive
Higgins Prouty, which appeared first as a
serial story in the American Magazine, later
published in novel form, and now a stage
play, has been purchased by Samuel Gold-
wyn for screen production. Mr. Goldwyn
plans to produce "Stella Dallas" after the
Fitzmaurice production, "Tarnish," and
Montague Glass' "Potash and Perlmutter in
Hollywood" are completed and delivered to
First National.

June 21, 1924

MOVING PICTURE WORLD

717

I IT *

Scenes from the forthcoming F. B. O. release "Fools in the Dark," starring Matt Moore and Patsy Ruth Mil'er.

California Mourns Passing of
Frank Burt, Theatre Promoter

Frank Burt, San Francisco theatre pro-
moter and well known in amusement circles
throughout the United States, passed away
at his home at San Mateo, Cal., on June 1.
He was director of concessions and admis-
sions at the Panama-Pacific International
Exposition in 1916 and since then had been
interested in various amusement enterprises
here. For a time he was head of the Pen-
insula Studios at San Mateo and director of
the Exhibitors' Exchange in the Golden Gate
theatre building. He was 64 years of age
and is survived by his widow and a son.

Under the direction of Eugene Perry many
interesting changes have been made in the
presentation of shows at the Louis R. Green-
field Theatres, and the manner in which these
have been received is being reflectd in im-
proved box office receipts. At the New Mis-
sion Theatre Spanish ideas are being carried
out in many ways. At the New Fillmore
Theatre Chinese motifs are being employed
to give the house a distinctive air. Each
week a meeting of the employes is held, and
a weekly prize of $5 is given for the best
suggestion for the betterment of the service
to the public.

Arrangements have been made for the
closing of the T. & D. Theatre, San Jose,
Cai., on June 15. The house will be remod-
eled, a new ladies' room added, new lights
and new carpets installed and everything
placed in first class shape for the reopening
on June 27, after which the house will be
known as the California Theatre.

Under the direction of Jack Retlnw, spe-
cial representative of West Coast Theatres,
Inc.. an interesting program paper has been
launched at Berkeley, Cal. This carries the
program* of the three West Coast houses
in that city, together with interesting news
of the screen and advertisements of local
merchants. The paper is called the "Berke-
ley Playgoer" and is edited by Robert Har-
vey.

Enea Bros., who conduct the California
Theatre at Pittsburg, Cal., have arranged
to install a larger organ than the instru-
ment now in use.

Sam Gordon, well known exhibitor of Napa,
Cal.. returned recently from a hurried East-
ern trip.

A theatre is being erected at San Leandro,
Cal., for Ackerman & Harris of San Fran-
cisco.

The Piedmont Theatre, Okland, Cal., has
been redecorated and many interesting
changes made under the direction of C. C.
Griffin. A nursery has been installed on the

mezzanine where mothers may take chil-
dren inclined to be noisy and at the same
time view the picture through plate glass
windows.

J. A. Harvey of Vacaville, Cal., was a re-
cent visitor at San Francisco and purchased
considerable new equipment, including a
Simplex machine.

The New Santa Cruz Theatre, Santa Cruz,
Cal., arranged a wonderful program in con-
nection with the bathing girl pageant held
in that city under the direction of the Cham-
ber of Commerce. In connection with
"Daughters of Today" it presented in person
Annette Kellerman, Alec B. Francis. Helen
Ferguson and Carmelita Geraghty.

D. D. Heagerty has awarded a con-
tract for the construction of a picture the-
atre at Maricopa, Cal.

New seating equipment throughout is be-
ing installed in the Westwood Theatre,
Westwood, Cal.

Nebraska

An ordinance preventing picture houses
and other theatres in Omaha from selling
tickets after all seating room in the theatre
is taken, is being prepared by City Commis-
sioner Dan B. Butler, in charge of the fire
department. The ordinance wlil further
prohibit the theatre management from letting
people gather in the lobbies to wait for the
opening of a performance.

Meantime Commissioner Butler has or-
dered Fire Chief Charles Salter to prohibit
theatre managements from permitting people

to stand in the aisles during the progress
of any entertainment. Commissioner Butler
is newly appointed in charge of the fire de-
partment in Omaha, having been in the
city council for many years as head of the
accounts and finances, and at one time police
commissioner for nearly a year.

Seattle

Manager J. G. Von Herberg prevailed
upon Thomas Meighan, who was through
here with his company of forty, on location
for "The Alaskan," to make four personal
appearances, two matinee appearances at
the Strand and Coliseum and two more in
rapid succession in the evening. Houses
were packed. Meighan is a prime favorite
and made his little speech so breezy and
snappy that it left them clamoring for more.

Mlaek J. Davis of Port Angeles, Wash.,
couldn't resist the temptation to present his
specially arranged program thnsly, for the
amusement of his patrons. His big white
changeable letter sign announced: Elinor
Glyn's "Three Weeks" in "Getting Gertie's
Goat."

J. A. McGill, owner of the Liberty Theatre,
Port Orchard, Wash., who is paying his reg-
ular amusement tax, through his own ef-
forts has caused the city council in his town
to pass an ordinance which taxes all travel-
ing shows, circuses, vaudeville and tent
shows $5 a day. This has already resulted
in driving one such attraction by without a
stop at Port Orchard. Another show caused
H. D. Williams of Colville, Wash., to close
his theatre for three weeks during its stay,
made possible by reason of the low license
fees.

Joe Blasche of the Wapato Theatre, Wa-
pato, Wash., is not only keen but speedy.
Joe won the $10 prize offered by Universal
through a double post card announcement
stunt.

Prints in All Exchanges — Now Playing

HARRY CAREY

mj\ HUNT
STROMBERG-

PR00UCTI0N

, RIDER

A H00KINS0N RELEASE

STRAIGHTtrom ilTe SHOULDER REPORB

A DEPARTMENT FOR. THE INFORMATION OF EXHIBITORS

EDITED BY A. VAN BUREN POWELL

Associated Exhibitors

COURTSHIP OF HYLES BTANDI8B. (9

reels). Star, Charles Ray. Charles had bet-
ter get back to "Pinch-Hitter" stuff. We
had Mutt and Jeff for opposition in a tent.
They got all the money. You'll need all the
cooperation of your schools then it's doubt-
ful. Moral tone good and it is suitable for
Sunday. Had very poor attendance. Draw
very cosmopolitan class in town of 3,000.
Admission 10-22-27. J. J. Wood, Redding
Theatre (780 seats), Redding, California.

DESTROYING ANGEL. (6.000 feet). Star,
Leah Baird. Another wholesome comedy
drama: will not stand raise in price, but
very good entertainment. My audience came
out with a smile. Draw agriculture and
factory class in town of 4,000. Admission
10-20. George L. Satterwhite, Empress The-
atre (350 seats), Webb City, Missouri.

GOING TP* (5,886 feet). Star. Douglas
MacLean. A fine picture, in every sense of
the word. Well directed, well acted. Full
of good situations and good comedy. Buy
this one eight, and you won't be sorry.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Mark C, Read,
Jefferson Theatre. Coffeyville, Kansas.

HARROR LIGHTS. (5 reels). Star, Tom
Moore. Ran this as a substitute for show
withdrawn and while people didn't rave
about it, I had fair attendance. City of
110,000. Admission 10-20. A. C. Werner,
Royal Theatre (500 seats), Reading, Penn-
sylvania.

IS UIVOHCH A FAILURE? .",,148 feet).
Star. Leah Baird. Good picture and had fair
attendance. Moral tone okay, and it is suit-
able for Sunday. Had fair attendance.
Draw mixed class in town of 522. Admis-
sion 10-25. W. D. Brown, Grand Theatre
(250 seats), Kendrick, Idaho.

IS DIVORCE \ FAILURE? (5,448 feet).
Star, Leah Baird. Not the greatest picture
on earth and yet not the worst. These South
Sea Island stories have had their run. Will
please about two-thirds of the house. Moral
tone fair and it is suitable for Sunday. Had
good attendance. Draw neighborhood class
in town of 4.200. Admission 10-22. W. B.
Elkin. Temple Theatre (5,000 seats), Aber-
deen, Mississippi.

MAN BETWEEN. (5,176 feet). Star cast.
Story highly improbable, action good, post-
ers attractive, box office appeal fairly good;
in all, a fair one-nighter. Moral tone okay.
Had fair attendance. Draw oil and farm
class in town of 508. Admission 10-25. J.
A. Herring, Play House Theatre (249 seats),
Strong, Arkansas.

THREE MILES OLTj (5,100 feet). Star,

These dependable tips come from ex-
hibitors who tell the truth about pic-
tures to help you book your program
intelligently. "It is my utmost desire to
serve my fellow man," is their motto.

Use the tips; follow the advice of ex-
hibitors who agree with your experience
on pictures you both have run.

Send tips to help others. This is your
department, run for you and maintained
by your good-will.

A monthly Index of reports appears
in the last issue of each month, cumula-
tive from January to June and from
July to December.

Madge Kennedy. Didn't see this, but I
played it on Saturday and the general ver-
dict was a good picture. Usual advertis-
ing brought good Saturday attendance.
Draw health seekers and tourists. Dave
Seymour, I'ontiac Theatre Beautiful, Sara-
nac Lake, New York.

F. B. O.

BLOW YOUR OWN HORN. (6.315 V
Star cast. A lively comedy-drama of the
kind calculated to please everyone. A good,
pleasing picture, well done. Moral tone
good and it is suitable for Sunday. Had
poor attendance. Draw all classes in city
of 14.000. Admission 10-25 up. E. W. Col-
lins, Grand and Empire Theatres (700-750
seats), Jonesboro, Arkansas.

BREAKING INTO SOCIETY, star, Bull
Montana. Is apt to be more disgusting than
funny, depending on the audience. Run It
on Saturday with a strong extra bill, if you
think you need a comedy of this sort. Moral
tone low. Draw country class in town of
900. Admission 15-25. Randolph Keltz,
Dreamland Theatre (200 seats), Elk Lick,
Pennsylvania.

BREAKING INTO SOCIETY., (4.112 feet).
Star, Bull Montana. Boys, lay off this one.
It's a rotten five-reel comedy. Patrons said
so. Not suitable for Sunday. Had good at-
tendance. Manuel G. Silva, Kalaheo The-
atre, Kauai. Ter, Hawaii.

DAYTIME WIVES. (6.651 feet). Star,
Derelys Perdue. This one gave me a sur-
prise. My patrons said this was one of the
best shows I had given them for a long
time, and even the grouchy ones were of

that opinion. Had good attendance. City
of 110,000. Admission 10-20. Al. C. Werner.
Royal Theatre (500 seats), Reading, Penn-
sylvania.

DESERT DRIVEN. (5,840 feet). Star,
Harry Carey. Just a program picture that
didn't cost a fortune, nor did it mean very
much at the box office. City of 110.000. Ad-
mission 10-20. Al. C. Werner, Royal The-
atre, Heading, Pennsylvania.

KOI RTH HI SKETEER. (5,000 feet).
Star, Johnnie Walker. This picture pleased
everybody that saw it. Johnnie Walker is
really good in this picture. Moral tone fine
and it is fair for Sunday showing. Had
good attendance. Manuel G. Silva, Kalaheo
Theatre. Kauai, Ter, Hawaii.

HUMAN WRECKAGE. (7.215 feet). Star,
Mrs. Wallace Reid. Never a great picture;
the print supplied us robbed it of the least
merit. At advanced prices it did a com-
plete flop, causing more complaints than
anything we have shown in a long time.
Pulled it off after first show and closed the
house rather than perpetrate such a print
on our patrons. Moral tone tine and it Is
suitable for Sunday. Had good attendance.
E. W. Collins. Grand and Empire Theatre
(700-750 seats), Jonesboro, Arkansas.

HI MAN WRECKAGE. « 7.2 1 5 feet). Star,
Mrs. Wallace Reid. Gruesome thing, but
everybody should see at least one, no more
in their life to learn of the perilous drug
traffic. Moral tone doubtful and it is suit-
able for Sunday. Had fair attendance. Ad-
mission 10-25. R. K. Russell. Legion The-
atre (136 seats), Cushing. Iowa.

HUMAN WRECKAGE. (7,215 feet). Star,
Mrs. Wallace Reid. Nothing much in this
for small towns. A good picture, though,
and worth running if you can get it at a
regular price. Watch that you're not over-
sold on the F. B. (J. specials they are easily
overestimated. Moral tone good. Had aver-
age attendance. Draw country class in town
of 900. Admission 15-25, regular. Ran-
dolph Keitz, Dreamland Theatre (200 seats),
101k Lick. Pennsylvania.

HUMAN WRECKAGE (7.215 feet). Star,
Mrs. Wallace Reid. A picture all should see,
but we couldn't get anybody in on second
night. Moral tone good and it is suitable
for Sunday. Had poor attendance. Draw
country class in town of 3,300. Admission
20-35. P. L Vann, Opera House, Greenville,
Alabama.

JUDGMENT OF THE STORM. (6,329 feet).
Star cast. A good story, well acted; no
doubt of that. Would make a hit if run as
a regular show. We paid a super special
price, raised our admission and lost money.
Don't let them oversell you and then do as
we did. Seven reels. Moral tone okay.
Had poor attendance. Draw country class
in town of 900. Admission 15-35. Randolph
Keitz, Dreamland Theatre (200 seats), Elk
Lick, Pennsylvania.

LULLABY. (7,179 feet). Star. Jane No-
vak. An excellent picture, portraying moth-
er love. It left our audience in a rather
depressed state of mind after showing. You
had better show a rousing good comedy
with it. I would like to have that ham
operator in my hands who punched the last
few frames of each reel with as high as six
to eight holes in a frame. The print was in
a clean and good physical shape otherwise.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw better
class in town of 4,500. Admission 10-16. C.
A. Anglemire, "Y" Theatre (403 seats), Nax-
areth, Pennsylvania.

LULLABY. (7,179 feet). Star, Jane Novak.
A most excellent picture. Pleased everyone.
Patrons want more of that kind of pictures.
Will give F. B. O. credit. They have the
kind of picture's that are popular her»

Released June 22, 1924— Now Booking

Jm Wilson

Another Scandal

Cosmo Hamilton's

latest and greatest novel —
c#m £<H Griffith Productioi

produced by

Tilford Cinema Corph
Jor HODKINSON /u«,lf

June 21, 1924

MOVING PICTURE WORLD

719

Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw mostly
foreign class in city of 13,000. Admission
10-22. William F. Eddy, Star Theatre (490
seats), Bristol, Rhode Island.

MAILMAN. (7,160 feet). Star, Ralph
Liewis. Better than "Westbound Limited."
Nothing more t|ian good old melodrama
with some sob stuff thrown in. Ought to
go good on a Saturday. Moral tone oaky.
Had good attendance. Draw country class
in town of 900. Admission 15-25. Randolph
Keitz, Dreamland Theatre (200 seats), Elk
Lick, Pennsylvania.

MIRACLE BABY. (6 reels). Star. Harry
Carey. A good western program feature.
Not his best nor his poorest. Can be bought
right and will please Carey fans. Moral
tone good, but it is not suitable for Sunday.
Had average attendance. Draw neighbor-
hood class in city of 80.000. Admission 10-
15. M. P. Meade, Olive Theatre (450 seats),
St. Joseph, Missouri.

MYSTERIOUS WITNESS,. (4,850 feet).
Star cast. An excellent program picture of
heart interest. Did not draw big crowd,
but everyone praised it highly. Moral tone
excellent and it is suitable for Sunday. Had
fair attendance. Draw agricultural and fac-
tory class in town of 4,000. Admission 10-
20. George L. Satterwhite, Empress The-
atre (350 seats), Webb City, Missouri.

SILENT STRANGER, (5 reels). Star,
Fred Thompson. Excellent western. Thomp-
son one of the best western bets. Moral
tone okay. Had poor attendance. Draw
railroad class in town of 3,500. Admission
10-25, 10-30. Wilcox and Witt, Strand The-
atre (455 seats), Irvine, Kentucky.

WESTBOUND LIMITED. (5,100 feet). Star,
Ralph Lewis. Very average drama. Acting
of Lewis best thing about it. People didn't
care much for it. Seven reels. Moral tone
okay. Had average attendance. Draw coun-
try class in town of 900. Admission 15-25.
Randolph Keitz, Dreamland Theatre (200
seats), Elk Lick, Pennsylvania.

First National

DULCY. (6,850 feet). Star, Constance
Talmadge. Very clever comedy of the more
subtle type, exceptionally well acted b|y
Miss Talmadge, who seems to have made
the most out of the difficult part. Had
heard much knocking on this one, but was
agreeably surprised. Not a picture for
dumbbells and dulcies, but good for intelli-
gent audiences. Moral tone good and it is
suitable for any day. Had fairly good at-
tendance. Draw mixed class in town of
3,000. Admission 10-22-27. J. J. Wood, Red-
ding Theatre (780 seats), Redding, Cali-
fornia.

ENCHANTED COTTAGE. (7,120 feet).
Star, Richard Barthelmess. Not much action
to this picture, but has a subtle charm that
is fascinating. Theme rather deep and goes
over the heads of sixty per cent of audi-
ence. So unusual that it created a lot of
interest. Moral tone excellent and it is suit-
able for Sunday. Had average attendance.
Draw better class in city of 100,000. Admis-
sion 20-40. Jack L. Hobby, Arcade Theatre
(1,100 seats), Jacksonville, Florida.

FLAMING YOUTH. (8,434 feet). Star,
Colleen Moore. Why comment? If it gets
by the ministers you will certainly get the
business. I saw that it did get by and then
watched the box office. Buy it. Moral tone
poor. Not suitable for Sunday. Had splen-
did attendance. Draw college class in town
of 4,000. C. W. Cupp, Royal Theatre (350
seats), Arkadelphia, Arkansas.

PLOWING GOLD., (8,005 feet). Star,
Anna Q. Nilsson. This picture proved a big-
box office attraction. It has adventure, ro-
mance, thrills, humor, local color, every-
thing. People are still talking about it.
Moral tone good. Had good attendance.
Draw all classes in town of 3,500. Admis-
sion 10-3. M. W. Darmour, National The-
atre (450 seats), Graham, Texas.

FLOWING GOLD. (8,005 feet). Star cast.
A truly wonderful picture of Texas oil fields
with a happy-go-lucky gentleman adventur-
er as hero and an ignorant ranch girl, who
develops from a diamond in the rough to
the polished, sparkling stone. Hold-ups,
Hre. flood, fights and everything. Go to It
big. Moral tone okay and it is suitable for

Between Ourselves

A get-together place where
we can talk things over

Boys — and Mrs. Travelle and Miss
Robertson — it's a wonderful fraternity of
helpfulness that has gathered about the
Straight From the Shoulder standard.

It's all right for me to keep saying
that — but every once in a while proof
comes in from unexpected quarters, and
that's the sort that counts.

Greet a new friend — he's an old friend,
at that. Read Mr. Pirie's breezy intro-
duction on the following page. It shows
what a worth-while stunt you are doing
when you send tips.

Welcome to Mr. Pirie — and to the
many other tip-senders who have joined
in lately and whose sincere help has
given the pages a big boost.

There's something not so pleasant —
in good old Ralph Russell's letter on
another page. Ralph has stood by us
for years — his tips have been mighty
good for a lot of folks. He's going "out
of the game" — let's hope not for keeps.
Write in, Ralph — every once in a while
— the "Gang" will like to keep in touch.

VAN.

Sunday. Had fairly good attendance. Uied
ordinary paper; did not exploit. Draw mixed
class in city of 500,000. Admission 10-22.
William T. Meeks, Silliman's Curray The-
atre (740 seats), Milwaukee, Wisconsin.

FLOWING GOLD. (8,005 feet). Star, Mil-
ton Sills. This is a good picture and ex-
citing, but should be run where there are
no oil fields, to be appreciated. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw high class in city
of 30,000. Admission 10-25. J. L. Bangert,
Orpheum 'Theatre (1,070 feet), Okmulgee,
Oklahoma.

FURY. (8,709 feet). Star, Richard Bar-
thelmess. Despite pouring rain, this show
brought them in and the comments were
very laudatory. A good show that brought
good results. City of 110,000. Admission
10-20. Al. C. Werner, Royal Theatre, Read-
ing, Pennsylvania.

GIRL OP THE GOLDEN WEST. (6,800
feet). Star, J. Warren Kerrigan. The con-
sensus of opinion rated this a good show
and everybody was pleased. Brought good
attendance. Draw mixed class in city of
110,000. Admission 10-20. Al. C. Werner,
Royal Theatre, Reading, Pennsylvania.

HER REPUTATION. (7 reels). Star, May
McAvoy. Good picture. Above average pro-
gram picture, but one day is enough in a
small town. These two days' run eat up
your profit. Hereafter I intend to use pic-
tures one day, except something de luxe.

Moral tone good and it is suitable for Sun-
day. Draw farmers and merchants in town
of 1,650. Mrs. J. B. Travelle, Elite Theatre,
Placreville, California.

HOTTENTOT. (5,953 feet). Star, Douglas
MacLean. The best comedy-drama I've ever
seen. Pleased even those who usually dis-
like comedy-dramas. It's the best bet ever
offered the small towns. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. T. W. Cannon, Majestic Theatre
(249 seats), Greenfield, Tennessee.

HURRICANE'S GAL. (7,944 feet). Star,
Dorothy Phillips. Good picture. Full of ac-
tion; holds interest from start to finish.
Moral tone good. Had good attendance.
Draw rural small town class in town of
1,474. Admission 10-22-25. T. W. Cannon,
Majestic Theatre (249 seats), Greenfield,
Tennessee.

ISLE OF LOST SHIPS. (7,425 feet). Star,
Milton Sills. Improbable story and obvi-
ously faked clear through, but proved good
entertainment because it was so different.
Moral tone okay, but it is not suitable for
Sunday. Had fair attendance. Draw small
town class in town of 1.369. Admission 10-
15-25-30-35. S. G. Harsh, Princess Theatre
(249 seats), Mapleton, Iowa.

JEALOUS HUSBANDS. (6,500 feet). Star
cast. Several good stars and a picture we
were well pleased with and so were the
customers. It is real entertainment; no
padding. You will do well to book it and
play it and it will stand everything good
you may say about it. Moral tone good and
it is suitable for Sunday. Had good attend-
ance. Draw society class in city of 10,000.
Admission 10-20. Ned Pedigo, Pollard The-
atre, Guthrie, Oklahoma.

LILIES OF THE FIELD. (8,510 feet).
Star, Corinne Griffith. Very good. Pleased
everybody. Moral tone good. Had very good
attendance. J. J. Spandau, Family Theatre,
Braddock, Pennsylvania.

LILIES OF THE FIELD. (8,510 feet).
Star, Corinne Griffith. Saw this one at first
matinee in a first-run house. Audience com-
posed mostly of women and girls. Miss
Griffith's acting best part of picture. Out-
side of that would not call picture above
average. Not for "low-brow" houses. Moral
tone doubtful. Had good attendance. Draw
neighborhood class in city of 80,000. Ad-
mission 10-15. M. F. Meade, Olive Theatre
(450 seats), St. Joseph, Missouri.

LILIES OF THE FIELD. (8,510 feet).
Star, Corinne Griffith. Good program pic-
ture. Three reels too long; not a special.
Buy this for a program picture or leave it
alone. Moral tone fair, but it is hardly
suitable for Sunday. Had poor attendance.
Draw lumberjacks in town of 600. Admis-
sion 10-30. A. F. Edwards, Edwards The-
atre, Reedsport, Oregon.

LONELY ROAD. (5,102 feet). Star, Kath-
erine MacDonald. Just an ordinary program
picture; not well liked here. Print in bad
condition. I wouldn't have played this one
if I had known what it was at first. Noth-
ing specially wrong with it — just not there.
Had poor attendance. R, X. Williams, Lyric
Theatre (250 seats), Oxford, Mississippi.

LOVE MASTER. (6,779 feet). Star,

Released July 13, 1924 — Now Booking

rMRY CAREY-
1 wompson

J\ HUNT STROM BERQ PRODUCTION
HODKINSON RELEASE

720

MOVING PICTURE WORLD

June 21. 1924

Scotland's Clan Lends a Member for Our "Gang"

Dear Van: I have read a lot by you and the gang, and a useful gang they are.
I'm glad to see your pages growin' and growin' in number, for they're great stuff to
read, and whenever I get that tired feelin' I just turn to "Straight From the Shoulder"
and go prospectin' for a real good slam from Arthur Hancock or Dave Seymour.
Arthur has a real reviver in the May 10th issue on "Happiness." I am still enjoyin'
it yet.

This is the first time I've ever tried to break into the gang and do my stuff, but,
man, the burning words I've written are nothing to the "Burning Words" I've shown.
I'm roused and I just had to tell the gang about it.

Maybe I'll get the habit of sending you stuff, if I have more films near American
release date, but a lot of firms are about a year behind here and often there would
b« no use in sending in reports. However, I've started. I'll just thank yourself and
the gang for a lot of good tips and quit. William Findlay Pirie, Star Picture Palace,
Aberdeen, Scotland.

Strongheart (dog). Where they like the
dog you'll do business and the picture is a
good one of its type. Usual advertising
brought good attendance. Draw health
seekers and tourists. Dave Seymour, Pontl-
ac Theatre Beautiful, Saranac Lake, New
York.

LOVE'S REDEMPTION. (5,889 feet). Star,
Norma Talmadge. Fairly good. Only Nor-
ma's always fine, but can't say very much
for this story, for small towns. Moral tone
fair, but it is not suitable for Sunday. Had
average attendance. Draw rural and small
town class in town of 1,474. Admission 10-
22-25. T. W. Cannon, Majestic Theatre (249
seats). Greenfield. Tennessee.

MY BOY. (4,967 feet). Star, Jackie Coogan.
The best Coogan I've ever seen. My patrons
praised it highly. Book it and boost it.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw rural
small town class in town of 1,474. Admis-
sion 10-22-25. T. W. Cannon, Majestic The-
atre (249 seats), Greenfield, Tennessee.

PAINTED PEOPLE. (5,700 feet). Star,
Colleen Moore. They liked it here and
turned out well, and that's quite some praise
for any picture. Used everything for ad-
vertising. Had good attendance. Draw
health seekers and tourists. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake,
New York.

PEN ROD. (8,037 feet). Star, Wesley Barry.
A fine picture that both young and old en-
joyed. One of the long pictures that seems
short. It will keep you laughing most of
the time. Book it and boost it. Good print.
Had fine attendance. J. Douglas, Strand
Theatre (300 seats), Pierce, Nebraska.

PEN ROD. (8,037 feet). Star, Wesley Barry.
For small towns and at present obtainable
price, "Penrod" is a good picture to buy.
The kids go wild over it and the grown-ups
are carried back to the days of their child-
hood. Print satisfactory. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw rural class in town of 200.
Admission 10-25. D. B. Rankin, Co-opera-
tive Theatre (200 seats), Idana, Kansas.

PENROD AND SAM. (6,275 feet). Star,
Ben Alexander. A one-hundred-per-cent kid
picture which also pleased the adults. Used
it for county school play-day matinee and
packed them in. Booth Tarkington knows
how to write kid stuff. This was well done
throughout. Moral tone very good and it is
suitable for any day. Had very good at-
tendance. Draw very cosmopolitan class in
town of 3,000. Admission 10-22-27. J. J.
Wood, Redding Theatre (780 seats), Red-
ding, California.

PONJOLA. (7 reels). Star, Anna Q. Nils-
son. A fine picture; everyone pleased. Ran
this against strong competition to fine busi-
ness. Moral tone good and it is suitable for
Sunday. Had fine attendance. Draw all
classes. Admission 10-30. F. E. Wheeler,
Strand Theatre, Scotland, South Dakota.

PONJOLA. (7 reels). Star, Anna Q. Nils-
son. Good. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
all classes in city of 15,000. Admission 10-
25-30. S. A. Hayman, Lyda Theatre (360
seats), Grand Island, Nebraska.

PONJOLA. (7 reels). Star, Anna Q. Nils-
son. Was ably supported by a good card,

including James Kirkwood. Had good story.
Audience pleased. Suitable for Sunday. Had
good attendance. Town of 3,500. Kreigh-
baum Brothers, Char-Bell Theatre (800
seats), Rochester, Indiana.

PONJOLA. (7 reels). Star cast. A very
good picture, well acted. Moral tone good,
but it is not suitable for Sunday. Had fine
attendance. Draw mixed class in town ot
1,500. Admission 10-20. William M. Ward,
Orpheum Theatre (400 seats), Santa Rita,
New Mexico.

PONJOLA. (7 reels). Star cast. Splen-
did entertainment and a picture that will
please. Nothing big, but it Is certainly
worth while. Had fair attendance. Draw
college class in town of 4,000. C. W. Cupp,
Royal Theatre (350 seats), Arkadelphla,
Arkansas.

POTASH AND PERLMUTTER. (7.700 feet).
Star cast. A corking good comedy that is
bound to please. Had good attendance.
"Draw college class in town of 4,000. C. W.
Cupp, Royal Theatre (350 seats), Arkadel-
phia, Arkansas.

SCARLET LILY. (6 reels). Star, Kath-
erine MacDonald. It may please if your pa-
trons like Katherine. Some of our patrons
suggested that she stay on the chicken farm.
Suitable for Sunday. Had fair attendance.
Draw elite class. Admission 20-30-40. Lewis
Isenberg, Elmwood Theatre (1,600 seats),
Buffalo, New York.

SKIN DEEP.. (6,500 feet). Star, Milton
Sills. A very fine picture that will appeal
to any audience. Moral tone good and it is
suitable for Sunday. Had good attendance.
Draw educated class in town of 1,700. Ad-
mission 10-25. K. D. Van Norman, Star The-
atre (350 seats), Mansfield, Pennsylvania,

SKIN DEEP. (6,500 feet). Star cast. The
small towner who lets this one get by had
better go back and get it 'cause it's good
clear through. Not suitable for Sunday.
Had good attendance. Draw rural and small
town class in town of 1,474. Admission 10-
22-25. T. W. Cannon, Majestic Theatre (249
seats), Greenfield, Tennessee.

SMILIN' THROUGH. (8 reels). Star.
Norma Talmadge. The picture Is old but
still adding to its popularity. We had many
compliments on this one. The only fear we
entertained prior to playing this was allayed

when we got a brand new print on it. Moral
tone good and it is suitable for Sunday.
Had fair attendance. Draw rural class In
town of 200. Admission 10-25. D. B. Rankin,
Co-operative Theatre (200 seats), Idana,
Kansas.

THOSE WHO DANCE. Star, Blanche
Sweet. A picture that points out the pit-
falls set by unscrupulous lawbreakers for
pleasure of mad youth of this reckless age.
Tense, strong drama, dealing with the
greatest problem the nation faces today,
presented fearlessly, fascinatingly. An
amazing revelation of those who dance,
dance on. heedless, unworried. not knowing,
not caring when or how their dance will
end. It will fascinate you. It will pay you
to see those who dance, and to learn who
pulls the strings of the reckless puppets.
William Noble. Empress Theatre. Oklahoma
City, Oklahoma.

TROUBLE. (4,800 feet). Star, Jackie
Coogan. A good Coogan, but hardly as good
as "My Boy." Where Coogan Is liked will
please. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw
rural and small town class in town of 1.474.
Admission 10-22-25. T. W. Cannon, Ma-
jestic Theatre (249 seats), Greenfield, Ten-
nessee.

TROUBLE. (4,800 feet). Star, Jackie
Coogan. An old picture that pleased a ma-
jority. Film was "all there" and not a sin-
gle misframe was "uncovered." Jackie did
some good acting in this one. Moral tone
good and it is suitable for Sunday. Had
fair attendance. Draw general class in town
of 1,000. Admission 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre, Melville, Louis-
iana.

TWENTY-ONE. (6,560 feet). Star, Rich-
ard Barthelmess. Live again the thrill of
your first kiss. An up-to-the-minute story
of love and adventure in real life. William
Noble, Rlalto Theatre, Oklahoma City, Okla-
homa.

VOICE FROM THE MINARET. (6,685

feet). Star, Norma Talmadge. One reel of
unpleasant romance. Six reels of unreal
torture caused by an unreal story. Won-
derful Norma, wonderful acting, wonder-
ful settings, all wasted for need of story.
Moral tone ordinary and it may be possibly
suitable for Sunday. Had poor attendance
despite big advertising. Draw small town
class in town of 2,500. Admission 10-20. A.
L Middleton, Grand Theatre (500 seats), De
Queen, Arkansas.

VOICE FROM THE MINARET..

feet). Star, Norma Talmadge. The strength
of Miss Talmadge's popularity will serve to
attract them In, but the picture will not
please more than fifty per cent. The men
pronounced it altogether too silly, and open-
ly hooted the too frequent mushy close-ups.
It will go over only with women who are
ardent Talmadge fans. Suitable for Sunday.
Used slides, ones, threes, cards. Town of
850. Guy C. Sawyer, Town Hall Theatre
(250 seats), Chester, Vermont.

WANTERS. Star, Marie Prevost. A very
good program picture and should please
well. Can be bought right. Moral tone good
and It is suitable for Sunday. Had good at-
tendance. Draw high class In city of 30,000.
Admission 10-25. J. L Bangert, Orpheum
Theatre (1,070 seats), Okmulgee, Oklahoma.

WANTERS. (6,871 feet). Star, Marie
Prevost. Good society story. Moral tone
good and it is suitable for Sunday. Had

Released July 20, 1924— Now Booking

Helene
Chad wick

ftie popuUr stOftj bvi
ETHEL M DELL
b\ p*ji Santo"

IA9.1U* PaODl'CTOCftw

HER OWN
FREE WILL

f« HODKINSON RELEASE

June 21, 1924

MOVING PICTURE WORLD

721

R. K. Russell "Drops Oat"

"We are suspending- operation, effective June 2nd. Our reason for 'quitting' is
that we are of the opinion that it would not be feasible to maintain operation after
we have realized no FAIR margin of profit, even though we have worked tirelessly to
give them the newest and the best for the least.

"Be — lieve me, Mr. Gallagher! — this little 'ham-let' is going to be 'the morgue of
the living,' and I'm no crape-hanger.

"I want you all to know I've sure enjoyed this 'written association' we've had
through the columns of Straight From the Shoulder. I'm satisfied that it will become
a greater asset day by day, as the skeptical exhibitors learn of the splendid advantages
this method of practical co-operation means.

"My regards to 'Our Gang' and best wishes to you and to every one that will
accept them.

I'll still have the WORLD for consolation — and miss the game!" R. K. Russell,
Legion Theatre, Cashing, Iowa.

good attendance. Draw elite class. Admis-
sion 20-30-40. Lewis Isenberg, Elmwood
Theatre (1,600 seats), Buffalo, New York.

WHAT A WIFE LEARNED. (6,228 feet).
Star cast. Had many complimentary com-
ments on this one and it pleased them all.
Played it against a circus and did a good
business. City of 110,000. Admission 10-20.
AI. C. Werner, Royal Theatre (500 seats),
Reading, Pennsylvania.

WHEN A MAN'S A MAN. (6,910 feet). Star,
John Bowers. This picture will please the
most skeptical. It has a splendid cast which
portrays the western characters that win
the audience from the start. I believe it has
a shade over "The Virginian." Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw mixed class in city of
500,000. Admission 10-22. William T. Meeks,
Silliman's Murray Theatre (740 seats),
Milwaukee, Wisconsin.

WHEN A MAN'S A MANj (6,910 feet). Star
cast. This proved to be the best box office
attraction in months, and was agreeably sur-
prised at the results. Many people who were
never in the theatre before were there. Gave
general satisfaction more especially to those
who had read the book. Moral tone good.
Had excellent attendance. Draw all classes
in town of 3,500. Admission 10-22. Henry
Tucker, Tucker Theatre (950 seats), Liberal,
Kansas.

WHEN A MAN'S A MAN. (6,910 feet). Star
cast. A good clean western drama of the
better class. Business extra good. Pleased
nearly everyone. Harold Bell Wright's books
should all go over extra big. Moral tone
fine and it is suitable for Sunday. Had fine
attendance. Draw all classes In town of 1,-
300. Admission 10-30. P. E. Wheeler, Strand
Theatre (280 seats), Scotland, South Dakota.

WHEN A MAN'S A MAN. (6,910 feet).
Star cast. Fine picture. Fine scenery.
Pleased everyone. Moral tone good and it is
suitable for Sunday. Had fine attendance.
Draw general class in town of 7,000. Ad-
mission 10-30. R. J. McLean, Palace The-
atre (215 seats), Washington Court House,
Ohio.

WHY MEN LEAVE HOME. (8,000 feet).
Star cast. A sex picture that is good show-
ing what wives and husbands should do and
should not do to hold each others' affection
(if that's possible). A very amusing strain
of comedy is portrayed by two old people.
I believe this picture will please any audi-
ence Moral tone not bad and it is suitable
for Sunday. Had good attendance. Draw
mixed class in city of 500,000. Admission 10-
22 William T. Meeks, Silliman's Murray
Theatre (740 seats), Milwaukee, Wisconsin.

WITHIN THE LAW. (8,034 feet). Star,
Norma Talmadge. Possibly Norma's best
picture and was greatly enjoyed by my
patrons. Everybody seemed enthusiastic
about it. However, it didn't pull nearly as
well as I expected nor as it should. Draw
mixed class in city of 110,000. Admission 10-
20. Al. C. Werner, Royal Theatre, Reading,
Pennsylvania.

WOMAN ON THE JURY,, (6 reels). Star,
Sylvia Breamer. This is one of the best pic-
tures played this season and it held up four
days to th» best business we have had in
quite a while. Should be seen by everyone
as this is a real picture. Ran this one on
Sunday. Had excellent attendance. Draw
high class in city of 30,000. Admission 10-
25. J. L. Bangert, Orpheum Theatre (1,070
feet), Okmulgee, Oklahoma.

WOMAN ON THE JURY. Star cast. A
woman revealing her own past, baring her
good name and imperiling her future, all
for the sake of another woman. How the
salvation of this harassed woman is accom-
plished forms an episode of high dramatic
power and brings the play to a climaxingly
graphic conclusion. A very good picture to
book. William Noble, Empress Theatre,
Oklahoma City, Oklahoma.

Fox

ALIAS THE NIGHT VVIXDj (4,145 feet).
Star, William Russell. Fair program picture.
Had fair attendance for Friday. Draw mixed
classes in town of 2,714. L. S. Goolsby, Rex
Theatre (460 seats), Brinkley, Arkansas.

ARIZONA EXPRESS. (6,316 feet). Star,
Pauline Starke. All the romance of the rails
is brought into the Lincoln J. Carter story
"Arizona Express" and, a young mail clerk,
a beautiful girl, a dashing vampire, a
washed-out-trestle, a sweetheart, and a wife.
A very good picture to book. William Noble,
Capitol Theatre, Oklahoma City, Oklahoma.

CALIFORNIA ROMANCE. (3,892 feet).
Star, John Gilbert. This picture went over
big with the country trade. Lots of action.
This star always draws for me. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw town and coun-
try class In town of 700. Admission 15-30.
C. O. Christ, Opera House (350 seats), Elain,
Iowa.

CATCH MY SMOKE. (4,070 feet). Star,
Tom Mix. Pleasing picture. Condition not
so good. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw
tourists in town of 2,000. Admission 15-25.
S. L Taylor, Kozy Theatre (250 seats), Pass
Christian, Mississippi.

CUPID'S FIREMAN. (5,000 feet). Star,
Charles "Buck" Jones. A good clean pro-
gram picture that should please any audi-
ence. Moral tone good and it is suitable
for Sunday. Had fair attendance. Draw all
classes in town of 1,300. Admission 10-30. F.
E. Wheeler, Strand Theatre (280 seats),
Scotland, South Dakota.

CUPID'S FIREMAN. (5,000 feet). Star cast.
Only fair. Jones don't belong in that class.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw small town
class in town of 450. Admission 10-30. A. P.

Thomas, Pastime Theatre (250 seats). Al-
myra, Arkansas.

FOOL THERE WAS. (7 reels). Star, Lewis
Stone. A good program picture that will
please a good majority. Moral tone okay
and it is suitable for Sunday. Had fair at-
tendance. Draw general class in town of
800. Admission 10-30. Frank G. Leal, Leal
Theatre (246 seats), Irvington, California.

GRAIL. (4,617 feet). Star, William Far-
num. Fair picture. Good shape. Moral tone
good and it is suitable for Sunday. Had
fair attendance. Draw small town class in
town of 450. Admission 10-30. A. F. Thomas,
Pastime Theatre (250 seats). Almyra,
Arkansas.

GUN FIGHTER. (5 reels). Star, William
Farnum. William Fox should give Farnum
something more worthy of the star. This is
just a fair melodrama of feuds, much gun-
play, but fortunately little killing. This is
not a picture for the best houses, but will
please Saturday crowds. Moral tone all right
but it is not suitable for Sunday. Had fair
attendance. Draw mixed class in town of
3,000. Admission 10-22-27. J. J. Wood,
Redding Theatre, (780 seats), Redding, Cali-
fornia.

HELL'S HOLE, (6 reels). Star, Charles
"Buck" Jones. Charles Jones has made much
better pictures than this one and they did
not call them specials either. Print good.
Suitable for Sunday. Had good attendance.
Draw all classes in big city. Admission ten
cents. Stephen G. Brenner, Eagle Theatre
(298 seats), Baltimore, Maryland.

HOODMAN HLIND. (5,434 feet). Star,
David Butler. This will get by, nothing more.
It's an old English melodrama that the
present generation have forgotten. It will
size up as an average picture. Just that.
When purchasing give that your considera-
tion. Usual advertising brought fairly good
attendance. Draw health seekers and tour-
ists. Dave Seymour, Pontiac Theatre Beau-
tiful, Saranac Lake, New York.

JUST OFF R ROADWAY. (5,444 feet). Star,
John Gilbert. A program picture that should
be bought at a program price, good enough
at that. Usual advertising brought good Sat-
urday attendance. Draw health seekers and
tourists. Dave Seymour, Pontiac Theatre
Beautiful, Saranac Lake, New York.

LADIES TO HOARD. (6,112 feet). Star,
Tom Mix. A good picture with a mislead-
ing title. Mix always draws good but like
him better in his westerns. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw all classes. Admission 10-30.
F. E. Wheeler, Strand Theatre, Scotland,
South Dakota.

LONE STAR RANGER. (5,259 feet). Star,
Tom Mix. Best Tom Mix picture I ever saw.
So said everybody else. This picture should
get money in any house anywhere under any
circumstances. It will back up strong boost-
ing and satisfy nearly everybody. Moral
tone good and it is great for any day. Had
very good attendance. Draw very cosmo-
politan class in town of 3,000. Admission 10-
22-27. J. J. Wood, Redding Theatre (780
seats), Redding, California.

LONE STAR RANGER. (5,259 feet). Star,
Tom Mix. One of the best western pictures
ever shown in this theatre and that's saying

In Production

"BARBARA
FRI ETCH IE"

useo ON PLAY tr ~-

CLYDb- FITCH
Dmltd 4y LAMBERT HIU.YER

/^HODKINSON
C/ I1ELEASE-

MOVING PICTURE WORLD

June 21. 1924

r-c, Melville, l^oiiisiana.
MO-< MITK. > i-eelsl.

pic-
Tom
s oircfr
Moral
or Snn-

Star. John Gil-

i*4 It Is not suitable for Sunday. Had fair
ittendance. Draw agricultural and faetorx
lass in town of 4,00*. Admission 10-20
{♦•org* 1- S«!!fr»liil(. Empress Theatre (S5n
>catsv Webb CSt] . Missouri.

m» M4.TK. ,* reels* Star. John Gil-
bert. Not a* gyved as most of his produo-
ioas. Just a fair program pietnre. Moral
one good and il is suitable- for Sunday. Had
«oflr atteadAnc-* Draw all f lasses in towr.
if 1,5**. Admission 1*-J*. P. K Wheeler,
strand Theatre i2S0 seats). Scotland. South

Vll.K V mi Tt HOMKO, (4.S#0 Jwtl
star. Tom Mix. Good Mix picture-. Well pro-
[nced and directed Moral tone okay. Had
rood attendance Draw railroad class in
on of UM. Admission 10-25. 10-SO. Wil-
*x and Witt. Strand Theatre (455 seats*.

■ILK \ 1IMTK ROMEO. (4.S0* feet *.

Sar, Tom Mix. A g-ood Mix picture. Drew
Mir crowd Was supported by good <-st_
Vail acted. Audience pleased. Hardly suit-
able for Sunday. Had fair attendance. Town
t S*5**. Kreighbaum Brothers, Char-Eel1,
■heatre (CM seats). Rochester. Indiana.

I o\ * Bi'l Ml

Christie. Opera House iSSC seats*.

Shirley
is pic-
as the

show,
i ooun-
-8*. C

Klain.

LOVE LETTERS. ( 1.741 feet). Star. Shirley
Mason. Nothing about aMlmg Though roar-
be the moral is to teach one to say most
aaythiog but don't pat it on paper. Moral
tone ok a j and it is suitable for Sunday.
Had fair attendance Draw railroad class tat
tava of S.500. Admission 1*-S5. Wilcox and
Witt, Strand Theatre < 455 seats), Irvine.

SHKFHKKD Kl><.. '. ■ ■ - -

Good picture. Acli.se every he-use tc T.ay
whether they make money or not. It will
do the business great good. The first cos-
tume p c:-jre w- t v. r f.:T7-e-i w.ti. Tiree
days. Moral tone great and it is great for
Sunday showing. Had - poor attendance
Draw mixed classes ia city of 3S.*M. Admis-
sion 25-35. C W. Buss. Strand Theatre (700
seats i, Eastern, Peomsylvania.
i aumt WIXCS. tSJtTS feet). Star east.
Good. Can hardly call it a special, bat good
program picture. Moral tone good and it is
sai table for Sunday. Had good attendance.
Draw small towa class ia towa of 45*. Ad-
aaissioa 10-30. A. P. Thomas. Pastime Theatre
<25(- seats*. Almyra. Arkansas.

SKID PRtK»F. iee:

Wants Late Tips

"I ant sending enclosed reports
on a few late one* I have run:
these are new releases.

"1 am stating repot ts on these
and wish the other theatre man-
agers w ould do the same especially
on new releases.

"It helps us on real ones.

"If they're good we want to
play them. This is the only de-
pendable way we have of finding
out how they go over." — G. A.
Peterson. Lyric Theatre, Sayre,
Oklahoma.

'Ruck'* Jones. This is A-l picture. Race
very good. Good sub titles and lots of thrills.
This picture satisfied all. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Manuel Ci. Silva. Kalaheo Theatre.
Kauai. Ter. Hawaii.

SKID PKOOF. (5.5*5 feetV Star. Charles
"Buck" Jones. One of the better class of
program. About equal to most specials. One
hundred per cent, pleaser. Print good. Ac-
tion posters. Don't pass this one up. Gets
"em in and pleases em. Moral tone okay
and it is suitable for Sunday. Box office
appeal, excellent. A-l. Draw oil and farm
class in town of 50S. Admission 10-15. J. A.
Herring. Play House Theatre (249 seats).
Strong. Arkansas.

S\OWDRIFT. (4.«17 feet*. Star. Charles
"Buck" Jones. One of the best melodramatic
north woods pictures I ever saw. Moral tone
fair but it is hardly suitable for Sunday.
Had average attendance. Draw small town
class in town of 1.50.0. Admission 10-S0. A.
U Middleton. Grand Theatre (500 seats). De-
ijneea. Arkansas.

TK^IPI.K OP t m v V000 feet*. Star cast.
On account of being different this will please
the average but a poorly directed picture.
Moral tone okay. Had fair attendance. Draw

railroad class in town of $.500. Admission
10-25. 10-30. Wilcot and Witt Strand The-
atre (455 seats). Irvine. Kentucky.

TROl RLE oHootk.h. i 4.S00 feet). Star,
Tom Mix. This is the best Mix since "The
Lone Star Ranger." The snow scenes are
beautiful. It is chock full of action, has the
necessary humor, and is an all around good
picture. It is not a western. Moral tone good
and it is suitable for Sunday. Had good at-
tendance. Draw all cl sites ia small towa.
Admission 10-33. M. W. Larmour. National
Theatre (450 seats). Graham. Texas.

;XTO> KMC. (5.«1J feet). Star. John
Gilbert A good picture with a rotten title.
It will please if you can get them in. Moral
tone good aad it is suitable for Sunday. Had
average attendance. Draw small town class
ia town of 2.500. Admission 10-20. A. I*
Middleton. Grand Theatre (500 seats). Do-
Queen. Arkansas.

■ Ml— II TRilL '4.101 feet*. Star.
Charles "Buck" Jones. This picture was so

Coming Soon

P^Deln

*~Jhe Siren
of Seville*/!

WKINSOH RELEASE-

Kni that wo cancelled the rest of them. Ws

bad three more Jones' to plu\ so we de-
eided t o keen a few of our patrons Not
suitable for any time. Had just a few for
attendance 1. M Hirshhlomt. Traeo Thea-
tre. Toms River, New Jersey.

Goldwyn

■JtOTOKItS I M*KR Til K *KIV . 4 <SJ

feet*. Star oast. A fair comedy drama. High
school commencement knocked attendance,
r.ist okey Photography and print good.
Moral tone okey and It is suitable for Sun-
day. Had poor attendance Admission 10-15.
R K RajMpsU, Legion Theatre (1S« seats),
dishing. Iowa.

( HHIM I V\. v * f.eti Star east A

very good picture If bought right A little
old but will make you money. Not near the
thrills that were advertise.! Moral tone good
and it suitable for Sunday. Draw tourists
in town of 1000. Admission 15-25. S. 1* Tay-
lor. Koay Theatre (150 seats). Pass Chris-
tian. Mississippi.

K.NKMIK* OK «OMK\. (10.M1 feet 1 Star
cast Wonderful. Is too mild a form to put
this in. It Is above that. One of the best
pictures we have had in a long time. Scenery
most beautiful and acting superb. Moral tone
good and It is suitable for Sunday. Had fair
attendance. Draw neighborhood class In
town of 4.200. Admission 10-J2. \V E. El-
kin. Temple Theatre (5.000 seats). Aber-
deen, Mississippi.

■VJMfcmi ■■■■III («.540 feet' Star.
Bryant Washburn. Nothing to rave over My
advise Is to run it as part of a double fea-
ture program as I did, but be sure and have
another good feature. Moral tone okay and
it is suitable for Sunday. Had large at-
tendance. Draw mixed class in town of 3,-
500. Admission 10-25-35. T. U Harnett.
Finn's Theatre («00 seats*. Jewett City,
Connecticut

HI M.RV HK(R1>. i<; Hi Nat) S(ar cast.
This is not a Jewish locality and although
theme is okay, failed to satisfy Moral tone
okay and it is suitable for Sunday. Had
poor attendance. Admission 10-35. R. K_
Russell. Legion Theatre il3« seats), Cush-
ing. Iowa.

KKI) l.lt.HTS. ,*.!>41 f. ft i Star east Fine
picture. Pleased ninety per cent. Moral tone
good and it is suitable for Sunday. Had good
attendance. Draw tourists in town of 2.000.
Admission 15-25. S U Taylor. Koiy Theatre
.250 seats*. Pass Christian. Mississippi.

*H)B OF OK* IKK. (1 reels) Star east.
Not very murh to it but pleased fairly well
here as it is something different from the
usual. Is sort of a fairy story but is well
done and will please fairly well. Draw gen-
eral class in town of $00. Admission 10-20.
Frank G. Leal, Leal Theatre (24C seats), Irv-
ington. California.

NBU KOR RAUL I T >«4 feet*. Star cast
An ordinary program picture. Moral tone
good and It Is suitable for Sunday. Had poor
attendance. Draw tourists in town of 2.000.
Admission 15-25. S. L Taylor. Koiy Theatre
(1*50 seats). Pass Christian. Mississippi.

SPOIl.KKS. 'S.rtiS feet). Star. Milton Sills.
This picture is one hundred percent good.
Good western and Splendid picture. Goldwyn
pictures are really well liked here. Moral
tone good and it is fair for Sunday. Had
good attendance. Manuel G. Silva, Kalaheo
Theatre. Kauai. Ter. Hawaii.

SPOII.KRS. * V"2" feeli. Star cast Tlayed
two nights. Here is a real northern picture.
The fight sure had our audiences sitting on
the edge of their seats. Should go across al-
most anywhere. A good one. Had good at-
tendance first night fair second. C. A.
Anglemire. "Y" Theatre 1 4«1 seats*. Naxa-
reth. Pennsylvania.

STKIDKIST HKIRT. (7.000 feet). Star
..ist. First two reels gruesome and repulsive
in scenery and action. Child kills through
persuasion of erased mother, who dies In
squalid surroundings. Child grows to man-
hood and despite his persecutors becomes
hero of the village. From second reel It de-
velops into a fair program picture. Showed
Monday also musical comedy company.
Moral tone all right Not suitable for Sun-
day. Had good attendance. Draw mixed
class ia city of 500.000. Admission 10-22.
William T. Meeks. Sillman's Murray Theatre
1 74" seats). Milwaukee. Wisconsin.

June 21, 1924

MOVING PICTURE WORLD

723

THHEK WISE FOOLS. (6.946 feet). Star
cast. Nothing extra, did not please. Moral
tone fair but it is not suitable for Sunday.
Had poor attendance. Draw mixed class in
town of 1,500. Admission 10-20. W. M. Ward,
Orpheum Theatre (400 seats), Santa Rita,
New Mexico.

THREE WISE POOLS. (6,946 feet). Star
cast. Had very good comments on this pic-
ture. Kspecially from the better class pat-
rons and it brought fair attendance. City of
110,000. Admission 10-20. Al. C. Werner, Royal
Theatre, Reading, Pennsylvania.

THROUGH THE DARK. (7,999 feet). Star,
Colleen Moore. This is a fast moving and
class A crook story. Not what the fans ex-
pect to see Colleen in but satisfactory. Moral
tone okay. Had good attendance. Draw
family class in city of 300,000. Lee 1). Bals-
ley, Liberty Theatre (1.000 seats). Kansas
City, Missouri.

Hodkinson

MICHAEL G'H ALLORAN. (7,600 feet). Star
cast. A picture that takes well with the
school kids. Had a house full. Moral tone
good and it is suitable for Sunday. Had
good attendance. Draw mixed class in town
of 1,500. Admission 10-20. \V. M. Ward, Or-
pheum Theatre (400 seats), Santa Rita. New
Mexico.

NIGHT HAWK. (5,115 feet). Star, Harry
Carey. Very good. Just like all Carey pic-
tures. A good western. Our audience liked
it. I. T. Brisco, Princess Theatre. El wood,
Indiana.

NIGHT HAWK. (5,115 feet). Star east.
Very fine picture. W. B. I'enfiekl, Braith-
waite Amusement Co., Braithwaite, Louisiana.

NIGHT HAWK. (5,115 feet). Star. Harry
Carey. This is Carey's best to date. We have
run all with this star. Carey is a great fa-
vorite here. Moral tone good but it is hardly
suitable for Sunday. Had large attendance.
Draw mostly foreign class in city of 13,000.
Admission 10-22. William F. Eddy, Star Thea-
tre (490 seats), Bristol, Rhode Island.

Metro

ALL THE BROTHERS WERE VALIANT.

(6,265 feet). Star cast. Here is a thriller and
went over good and everyone pleased. A. Mit-
chell, Dixie Theatre, Russellville, Kentucky.

DON'T DOUBT YOUR HUSBAND. Star.
Viola Dana. My patrons and I consider this
one of the cutest pictures Miss Dana has
ever made. Nothing heavy. Just good whole-
some amusement. We believe this little pic-
ture will appeal to most audiences. Moral
tone okay. Had good attendance. Draw all
Classes in farming town of 2.000. P. A. Preddy,
Elaine Theatre (374 seats), Sinton, Texas.

ETERNAL STRUGGLE. (7,374 feet). Star
cast. Ran this two nights and pleased ninety
per cent. You can't go wrong on this one
if your patrons like out door pictures. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw town and country
class in town of 700. C. O. Christ. Opera
House (350 seats), Elaine, Iowa.

ETERNAL STRUGGLE. (7,374 feet). Star
cast. Very excellent picture, but did not prove
a drawing card. At the price I paid I lost
money on it. Possibly poor title was against
it. If you can get them in the picture will
please nearly one hundred per cent., but does
not pull. Moral tone very good but it is
better for Saturday. Had just fair attend-
ance. Draw very cosmopolitan class in town
of 3,000. Admission 10-22-27. J. J. Wood.
Redding Theatre (780 seats), Redding, Cali-
fornia.

FAMOUS MRS. FAIR. (7,000 feet I. Star,
Myrtle Steadman. Ran this Monday after
Mother's Day, had number of comments on
it, though it is a little old. Will not make
any mistake by playing it, but don't let them
hold you up on the price. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw mixed classes in town of
2,714. L. S. Goolsby, Rex Theatre (460 seats).
Brinkley, Arkansas.

FASHION ROW. (7,300 feet). Star. Mae
Murray. Best Murray of this year. Will
please where this star is liked. Moral tone
okay and it is suitable for Sunday. Had
poor attendance. Draw railroad class in town
of 3.500. Admission 10-25. Wilcox and Witt.

Nazimova and Milton Sills upon the occa-
sion of their meeting at the studio where they
are to be co-featured in Edwin Carewe's
"Madonna of the Streets," a First National
Production.

Strand Theatre (455 seats). Irvine, Ken-
t ucky.

FOOL'S AWAKENING. (5.763 feet). Star
cast. Would call this a good program pic-
ture. Drew average first night. Second night
Spoiled by a storm. Pleased about ninety per
cent. Moral tone good and it is suitable for
Sunday. Had average attendance. Draw neigh-
borhood class in city of 80,000. Admission 10-
15. M. F. Meade, Olive Theatre (450 seats),
St. Joseph. Missouri.

FOOL'S awakening. (6,763 feet). Star
cast. Not a special by any means. Just an
average movie. No kicks, no boosts. Busi-
ness good because used with "Way of a
Man'' serial and good comedy. Moral tone
okay and it is suitable for Sunday. Had good
attendance. Draw all classes in farming
town of 2,000. Admission 10-35. P. A. Preddy,
Blaine Theatre (374 seats), Sinton, Texas.

FORGET ME NOT. (6 reels). Star cast.
Best we have had from Metro, but like all
others film was so rotten could hardly get
through. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
small town class in town of 450. Admission
10-30. A. F. Thomas, Pastime Theatre (250
seats), Almyra, Arkansas.

FORGOTTEN LAW. Star. Milton Sills.
This was rather heavy and while i-t brought
fair attendance no one seemed to be very
enthusiastic over it. City .of 110,000. Admis-
sion 10-20. Al. C. Werner, Royal Theatre (500
seats), Reading, Pennsylvania.

FRENCH DOLL. (7.028 feet). Star, Mae
Murray. A lavish and beautiful production
somewhat marred by Miss Murray's jerky
acting. It was the first Murray in our
house and drew us many new patrons. Moral
tone okay and it is suitable for Sunday. Had
average attendance on an ideal outdoor day.
Draw neighborhood class in city of 80.000.
Admission 10-15. M. F. Meade, Olive Thea-
tre (450 seats). St. Joseph, Missouri.

HALF A DOLLAR BILL. (5,700 feet). Star
cast. This picture did not take so good with
my patrons. The kid and two dogs were fine.
Had fair attendance. Draw town and coun-
try class in town of 700. Admission 15-30.
C. C. Christ, Opera House (350 seats), Elain,
Iowa.

HEART BANDIT. (4.900 feet). Star, Viola
Dana. One of the best little program pictures
we have played for a long time. Pleased fully
ninety-five per cent. Priced right and will
surely please. Moral tone excellent and it
is suitable for Sunday. Had above aver-
age attendance. Draw neighborhood class
in city of 80,000. Admission 10-15. M. F.
Meade, Olive Theatre (450 seats), St. Joseph,
Missouri.

LONG LIVE THE KING. (9,366 feet). Star,
Jackie Coogan. By far the most pretentious
of the Coogan pictures, and one that drew
well for me and pleased the attracted crowds.
It is extremely interesting to the adults as
well as the children, and will ably back up
all the publicity it can be given. I opened
two strictly summer proposition theatres,
with this, and had unusually large crowds
for so early in the season. The price ticket
attached to this picture is fair; one can raise
admissions with no complaints. Jackie is his
own spontaneous self, and his supporting
cast is all that can be desired. Suitable for
Sunday. I used slide, window cards, ones,
threes, mailing list. Guy C. Sawyer, Town
Hall Theatre, Chester, Vermont.

NOISE I.N NEWBORO. (5,300 feet). Star.
Viola Dana. Below Viola's average and peo-
ple noticed it. Just an indifferent show that
brought fair attendance. Draw mixed class
in city of 110,000. Admission 10-20. Al. C.
Werner, Royal Theatre, Redding, Pennsyl-
vania.

OUR HOSPITALITY. (6,220 feet). Star,
Buster Keaton. A very good picture. Unlike
any other Keaton picture. Was humorous
and serious. Audience pleased. Suitable for
Sunday. Had fair attendance. Town of 3,-
500. Kreighbaum Brothers, Char-Bell Thea-
tre (800 seats), Rochester, Indiana.

OUR HOSPITALITY. (6,200 feet). Star,
Buster Keaton. This picture drew a packed
house for me and everyone seemed to be
pleased. Moral tone okay and it is suit-
able for Sunday. Had very good attend-
ance. Draw town and country class in town
of 700. Admission 15-30. C. O. Christ, Opera
House (350 seats), Elaine, Iowa.

PLEASURE MAD. (7.547 feet). Star, Mary
Alden. Another of those "jazzy" affairs, show-
ing how the "hubbies" foot slipped tempor-
arily only to get wise to himself in reel six.
Not better and somewhat worse than many.
Yet will get by if you haven't surfeited
your patrons with this stuff. Usual advertis-
ing brought fair attendance. Dave Sey-
mour, Pontiac Theatre Beautiful, Saranac
Lake, New York.

OUINCY ADAMS SAWYER. (7,500 feet).
Star cast. Pleased them all. Had a full
house. Moral tone good and it is suitable
for Sunday. Had very good attendance.
Draw mixed class in town of 1,500. Admis-
sion 10-20. W. M. Ward, Orpheum Theatre
(400 seats), Santa Rita, New Mexico.

ROUGED LIPS. (5.150 feet). Star, Viola
Dana. Typical Dana picture, showing the
charming little star with her usual vivacity.
Our audience seemed to enjoy it very much.
Moral tone good and it is suitable for most
any day. Had good attendance. Draw very
cosmopolitan class in town of 3.000. Ad-

oJlnnouncing ff

7„eWISE VIRGIN

STARRIN6

patsy Ruth Miller &.Matt Moore

AN ELMER HA&WS-

SPECIAL PRODUCTION
■for

HODKINSON RELEASE

724

MOVING PICTURE WORLD

June 21, 1924

mission 10-22-27. J. J. Wood, Redding The-
atre (780 seats;, Redding, California.

SCARAMOUCHES (9,600 feet). Star cast.
Though business was not quite as good as
I expected it was satisfactory in face of the
fact that I paid an unusually high rental.
Pleased most everyone and is one of the
best specials I have played. Book it and
get behind it. If it doesn't please blame
your patrons. The acting of every member
of the cast is flawless. Lewis Stone, Alice
Terry and Ramon Navarro as the principals
could not be improved upon. It is refresh-
ing to be able to offer a real worth-while
attraction and the type of story assures
its success in a college town. Draw college
class in town of 4.000. C. W. Cupp, Royal
Theatre (350 seats), Arkadelphia, Arkansas.

SHOOTING OF DAM McGREW. (6,318
feet). Star cast. A really good picture for
a melodrama and seemed to please, espe-
cially the boys and young men, many of
whom knew the poem. Some of the scenes
are rather bold but seemed to get by all
right. Just don't pay too much and don't
overcharge. Moral tone only fair and it is
not suitable for Sunday. Had fair attend-
ance. Draw college class in town of 4.000.
C. W. Cupp, Royal Theatre (350 seats). Ar-
kadelphia, Arkansas..

STRANGERS OF THE NIGHT. (8.000
feet). Star cast. Great entertainment, just
the kind of picture a very large percentage
of theatregoers like. You'll be safe in step-
ping on it in advertising this one. Moral
tone okay and it is suitable for Sunday.
Had good attendance. Draw all classes in
town of 2,000. P. A. Preddy, Elaine Theatre
(374 seats), Sinton, Texas.

THREE AGES. (5,500 feet). Star, Buster
Keaton. A poor program picture. Moral
tone all right. Suitable for Sunday. Had
poor attendance. Draw college class in town
of 4.000. C. W. Cupp, Royal Theatre (350
seats). Arkadelphia, Arkansas.

THY NAME IS WOMAN. (9,687 feet). Star,
Barbara LaMarr. A big disappointment from
a. box office standpoint and also construct-
ively. The story is too slender for a nine
reel film, and while there is nothing to con-
demn, it doesn't hold you throughout. Here
is a picture that should be bought most
carefully, for in the small town it doesn't
appeal. Think this over. Used everything
for advertising. Attendance, putrid. Draw
health seekers and tourists. Dave Seymour.
Pontiac Theatre Beautiful, Saranac Lake,
New York.

WHERE THE PAVEMENT ENDS. (7,706
feet). Star cast. Story weak. Film rotten.
Could hardly get through machine. Moral
tone fair and it is suitable for Sunday. Had
low attendance. Draw small town class in
town of 450. Admission 10-30. A. F. Thomas,
Pastime Theatre (250 seats), Almyra, Ar-
kansas.

WHITE SISTER. (10,400 feet). Star,
Lillian Gish. A wonderful production
in every sense of the word. Mar-
velous acting. Wonderful settings and a
beautiful theme. Everyone enjoyed it but
the majority thought the admission which
I had to charge was a bit steep. Moral tone
fine and it is suitable for Sunday. Had large
attendance. Draw mixed class in town of
3,500. Admission 10-25-35. T. L. Barnett.

Scene from Pathe's "His New Mamma," a
two-reel comedy starring Harry Langdon,
and produced by Mack Sennett.

Finn's Theatre (600 seats), Jewett City,
Connecticut.

WHITE SISTER. (10,400 feet). Star. Lil-
lian Gish. Regardless of what some nar-
row minded people might think this is one
of the best pictures in my estimation that
I have run. It will, to say the least, get
the business and excite unusual comment.
The bad ending was criticized severely, as
was also the Catholic part, but even with all
that business was good and I am glad I
used the subject. Draw college class in
town of 4,000. C. W. Cupp. Royal Theatre
(350 seats), Arkadelphia. Arkansas.

WHITE SISTER. (10,400 feet). Star, Lil-
lian Gish. Lillian Gish is marvellous in this.
But unless your town is Catholic or high-
brow, be careful about prices. Do not re-
member ever having so many kicks on fifty
cents admission before. One patron asked
us what the Catholic church paid us to run
it. This was silly, of course, but explains
a public attitude. The safest way is to see
the picture, then use your own judgment.
Moral tone excellent and it is suitable for
Sunday. Had just fair attendance. Draw
very cosmopolitan class in town of 3,000.
Admission 10-22-27. J. J. Wood. Redding
Theatre (780 seats). Redding, California.

WOMEN WHO GIVE. (7.500 feet). Star
cast. This picture has not been heralded
as a world beater in the trade press, but
for a picture that will please everybody
(without an exception in this house) it has
everything, some of the most wonderful
small-boat work on a heavy sea, shots bet-
ter than anything I have ever seen for
rough water work and a story that even
held the operator, it has it all. I would
compare it as equal to "Shore Acres" and
a story somewhat similar that it has a true

Maine coast tang. In a house that is some-
times a little rough on the sentiment scenes,
this picture has a delightful love theme
and still the audience accepted it as belong-
ing to the picture. There is thrill, story,
action and Margaret Seddon in a mother
love part that will get under their hide.
It's the kind of a picture the small town
public is waiting for, the kind where there
are no undressed vamps, but just rugged-
every-day folks whose story is plausible
and could have happened. I don't like the
title; it means nothing unless you explain
that the women of these regions give up
their boys to a seafaring life with the
knowledge that always there is a chance
they won't come back. I advertised its
title with "Cape Cod Folks" tacked onto
the title it travels under and believe that
is the way it should be done, otherwise they
will take it for granted it's another sex
problem. Frank Keenan is great as Jona-
than Swift. Barbara Bedford under good
direction should go a long way. although
her director allows her to become stagy
in one scene; Robert Frazer, Renee Adoree
and Joseph Dowling could not be better. Ar-
thur E. Hancock, Columbia Theatre, Colum-
bia City, Indiana.

YOUTH TO YOl'TH. (6,900 feet). Star.
Billie Dove. People thought this a fair
show and it went over very well. City of
110,000. Admission 10-20. Al. C. Werner,
Royal Theatre, Reading, Pennsylvania.

Paramount

ADAM'S RIR. (9,526 feet). Star cast. Well,
It is a great, big picture and is very Inter-
esting and intelligently acted by a star cast
that demanded the interest of the entire
audience. From start to finish acting and
explanation reading very impressive. It is
a picture of refinement, truly wonderful.
Walter Odom. Sr., Dixie Theatre, Durant,
Mississippi.

BACK HOME \M) BROKE iT.SH feet).
Star, Thomas Meighan. Here is the best
Meighan picture we have ever shown. Very
many comments and did a good business.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw town and
country class in town of 700. Admission 15-
30. C. O. Christ, Opera House (350 seats),
Rlain, Iowa.

in in ii ii MY' WIFE. Star cast. For me it
was a dandy, good, but old, it brought many
favorable comments and print was In good
shape. Moral tone good and it is suitable
for Sunday. Had good attendance. Draw
rural and small town class in town of 1,474.
Admission 10-22-25. T. W. Cannon, Majestic
Theatre (249 seats), Greenfield, Tennessee.

BIG BROTHERj (7,080 feet). Star, Tom
Moore. A splendid picture that had very
little box office pull, despite strong exploita-
tion on my part. Usual advertising brought
fair attendance. Draw health seekers and
tourists. Dave Seymour, Pontiac Theatre
Beautiful, Saranac Lake, New York.

BLOOD AND SAND. (7,235 feet). Star,
Rudolf Valentino. Failed to register either
at box office or in patron satisfying qualities.
Advertised it bigger and paid more than
three times as for Palomar. Not as good.
Moral tone bad and it is not suitable for
Sunday. Had poor attendance. Draw small
town class in town of 2,500. Admission 10-20.
A. L Mlddleton, Grand Theatre (500 seats),
DeQueen, Arkansas.

BLUEBEARD'S EIGHTH WIFE. (5,950
feet). Star, Gloria Swanson. Very good.
Pleased the patrons. Moral tone good and
It is suitable for Sunday. Draw farmers
and merchants in town of 1,650. Mrs. J. B.
Travelle, Elite Theatre, Placervllle, Cali-
fornia.

BLUEBEARD'S EIGHTH WIFE. (5,960
feet). Star cast. Good picture. Good com-
edy and elaborate, but don't pay too much.
It's only six reels. Farmers don't want
Gloria's pictures here. Moral tone okay and
it is suitable for Sunday. Had very good
attendance. Draw town and country class
in town of 1,200. Admission 10-25. Cecil
R. Seft, New Rialto Theatre (248 seats). Cor-
rectionvllle, Iowa.

BLUEBEARD'S EIGHTH WIFE. I

feet). Star, Gloria Swanson. A good fast
moving comedy drama that will delight most
any audience. Support is good, and Gloria

Coming Soon

series ot productions

for HODKJNSON 1924-1925-

R.ELEASE- oO first-run pictures

June 21, 1924

MOVING PICTURE WORLD

725

is "there" as usual. Would not consider
this exactly the type of picture for Sunday,
but will not offend anyone. The print on
this was not as good as I usually receive
from Paramount. A poor print from the
Boston exchange is a rarity instead of the
expected thing. Attendance was good, and
satisfaction ran one hundred per cent. Used
slide, ones, threes, cards, and mailing list.
Town of 850. Guy C. Sawyer. Town Hall
Theatre (250 seats), Chester, Vermont.

BLUEBEARD'S EIGHTH WIFE. (5,960
feet). Star, Gloria Swanson. A very fine so-
ciety picture. The comedy in the last reel
and a half brought the house down. Gloria
Swanson is becoming better liked here in
this town. Print okay. Not suitable for
Sunday. Had good attendance. C. A. An-
glemire, "Y" Theatre (403 seats), Nazareth,
Pennsylvania.

BLUFF. (5,442 feet). Star cast. Fair.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Draw all classes
in city of 15,000. Admission 10-25-30. S.
A. Hayman. Lyda Theatr (4360 seats), Grand
Island. Nebraska.

CALL OF THE CANYON. (6,993 feet).
Star, Richard Dix. As long as we must have
Westerns, and we may as well admit that
we can't do without them, this was rather
an ideal one and in every respect away
above the average stuff in this line. Had
good attendance. City of 110.000. Admis-
sion 10-20. Al. C. Werner, Royal Theatre
(500 seats), Reading, Pennsylvania.

CALL OF THE CANYON. (6,993 feet).
Star, Richard Dix. Excellent in every re-
spect. Well liked by this discriminating
bunch. Used everything for advertising.
Attendance, pretty good. Draw health seek-
ers and tourists. Dave Seymour, Pontiac
Theatre Beautiful, Saranac Lake, New York.

CHEAT. (6523 feet). Star, Pola Negri. A
good picture for anyone who likes this class
of picture. Moral tone good and it is suit-
able for Sunday. Had good attendance.
Draw mixed class in town of 1,500. Admis-
sion 10-20. W. M. Ward, Orpheum Theatre
(400 seats), Santa Rita, New Mexico.

CHEAT. (6,323 feet). Star, Pola Negri. Bet-
ter than any of her other pictures but not
near as good as "Passion." Too long and
a weakly constructed plot, illogical and un-
convincing. Title and artist should draw,
however. Draw city and country class in
town of 3,000. Admission 10-30. George W.
Walther, Dixie Theatre (500 seats), Kerr-
ville, Texas.

CHEAT. (6,323 feet). Star, Pola Negri. Best
the star has made. All people enjoyed it.
Farmers here look at Pola Negri and think
it a Chinese puzzle. Court scene wonderful,
great ending. Moral tone fair and it is suit-
able for Sunday. Had very good attendance.
Draw town and country class in town of
1,200. Admission 10-25. Cecil R. Seff, New
Radio Theatre (248 seats), Correctionville,
Iowa.

CITY OF SILEXT MEN. (6 reels). Star,
Thomas Meighan. Extra good as program
offering and a great deal better than sev-
enty-five per cent of the present-day spe-
cials. Old but worth showing. Moral tone
good and it is saitable for Sunday. Had
good attendance. Draw rural and small
town class in town of 1,474. Admission 10-
22-25. T. W. Cannon, Majestic Theatre (249
seats), Greenfield, Tennessee.

CRl ISE OF THE S PEE JACKS. A very
good picture. Audience pleased. Not suit-
able for Sunday. Had fair attendance. Town
of 3.500. Kreighbaum Brothers. Char-Bell
Theatre (800 seats), Rochester, Indiana.

DON'T CALL IT LOVE. (6,457 feet). Star,
Nita Naldi. A fine "fall down" here. It's
a very slender story and was severely criti-
cised in this town. As a program picture
purely softly pedalled it can get by, but
expect neither box office results nor pleased
patrons. Usual advertising brought poor at-
tendance. Draw health seekers and tourists.
Dave Seymour. Pontiac Theatre Beautiful,
Saranac Lake, New York.

FIGHTING COWARD. (6.501 feet). Star,
Cullen Landis. A splendid picture that drew
splendidly and pleased in the same propor-
tion Used everything for advertising. Had
excellent attendance. Draw health seekers
and tourists. Dave Seymour, Pontiac The-
atre Beautiful, Saranac Lake. New lork.

PLANING BARRIERS. (5,821 feet). Star.

More reports — better chance to
judge picture values. Help things
along. Send your tips today !

Jacqueline Logan. An up-to-date picture,
and a good picture to book. William Noble,
Rialto Theatre, Oklahoma City, Oklahoma.

FLAMING BARRIERS. (5,821 feet). Star,
Jacqueline Logan. Just another program pic-
ture. One that pleased fairly well. Hiers
and Logan have done much better. Moral
tone fair but it is hardly suitable for Sun-
day. Had fair attendance. Draw business
and oil class in town of 950. Admission 10-
25. H. E. Schlichter, Liggett Theatre (600
seats), Madison, Kansas.

FLYING PAT. (5 reels). Star, Dorothy
Gish. One of the older Paramounts that
should have been burned before it was re-
leased. Had poor attendance. Draw rural
and small town class in town of 1,474. Ad-
mission 10-22-25. T. W. Cannon, Majestic
Theatre (249 seats), Greenfield, Tennessee.

GLIMPSES OF THE MOON. (6,502 feet).
Star, Bebe Daniels. A beautiful picture
without much story. Moral tone okay but
not suitable for Sunday showing. Had fair
attendance. Draw country class in town of
3,300. Admission 20-35. P. L. Vann, Opera
House Theatre (650 seats), Greenville, Ala-
bama.

PIED PIPER MALONE. (7,264 feet). Star,
Thomas Meighan. This picture is good, but
not as good as some of star's previous pro-
ductions. Will go over big where star is
liked. We played above for two days and
did a fairly good business, but not so much
because the picture was so good, but cnly
that the star is liked here by everybody.
Moral tone good and it is suitable for Sun-
day. Had good attendance. I. M. Hirsh-
blond, Traco Theatre, Toms River, New
Jersey.

BUSTLE OF SILK. (6,947 feet). Star, Bet-
ty Compson. I was disappointed and think
there were others. It was too silly to my
'mind. The poorest Compson picture I ever
saw. Tearle was good. Sold to me as a
special, but it lacks the necessary punch and
story to make even a program picture. Used
slide, boards, window cards, mailing list.
Print good. Had poor attendance and poor
weather. Guy C. Sawyer, Town Hall The-
atre, Chester, Vermont.

SILENT PARTNER. (5.S66 feet). Star cast.
Good program picture. Don't pay too much
for it. Leatrice Joy is great. We had to
buck a medicine show, so it hurt aplenty.
Moral tone okay and it is suitable for Sun-
day. Had fair attendance. Draw town and
country class in town of 1,200. Admission
10-25. Cecil R. Seff, New Radio Theatre (248
seats), Correctionville, Iowa.

SOCIETY" SCANDAL. (6,433 feet). Star,
Gloria Swanson. Not as good as "The Hum-
ming Bird," but it will pass for a good pro-
gram picture. Acting, directing and story
well done. Moral tone good and it is suit-
able for Sunday. Had good attendance. I.
M. Hirshblond, Traco Theatre, Toms River,
New Jersey.

SPEED GIRL. (5 reels). Star, Bebe

Daniels. An old "Realart" issue. Pleased
the majority, however. Bebe drew well be-
cause we ran all of Lloyd's single reelers,
in which she carried feminine lead. Moral
tone okay and it is suitable for Sunday.
Had fair attendance. Draw rural and small
town class in town of 286. Admission 10-25.
R. K. Russell, Legion Theatre (136 seats),
Cushing, Iowa.

STEPHEN STEPS OUT. (5.152 feet). Star,
Douglas Fairbanks, Jr. Rather disappoint-
ing for most people, who expected more from
this highly advertised picture. The kid will
doubtless make good but has not arrived
yet. The work of Theodore Roberts is al-
ways worth the price of admission. Bless
'tin. Moral tone good. Had fair attendance.
Draw mixed class in town of 3,000. Ad-
mission 10-22-27. J. J. Wood, Redding The-
atre (780 seats), Redding, California.

STRANGER. (6,660 feet). Star cast. Very
good picture that pleased here very well.
Contains a very good cast and is well done.
Moral tone okay and it is suitable for Sun-
day. Had fair attendance. Draw general
class in town of 800. Admission 10-30.
Frank G. Deal, Leal Theatre (246 seats), Ir-
vington, California.

STRANGER. (6,600 feet). Star cast. Well
produced crook story. Acting of entire cast
as well as direction good. Moral tone okay
and it is suitable for Sunday. Had fair at-
tendance. Draw railroad class in town of
3,500. Admission 10-25. Wilcox and Witt,
Strand Theatre (455 seats), Irvine, Ken-
tucky.

TO THE LADIES. (6,268 feet). Star, Ed-
ward Hoeton. A very good picture, and one
that will please; not a special but worth a
good program price. Used everything for
advertising. Had good attendance. Draw
health seekers and tourists. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake,
New York.

TO THE LADIES. (6,268 feet). Star, Theo-
dore Roberts. Picture went fine here. Rob-
erts is very popular and his part in this pic-
ture is just exactly what he is best in. It
is a comedy drama of business and the part
ladies take in it. Both the ladies and the
men liked it. Had fair attendance. Draw
all classes in town of 3,500. Admission 10-
33. M. W. Larmour, National Theatre (450
seats), Graham, Texas.

TRIUMPH. (8.292 feet). Star, Leatrice
Joy. Story, cast and direction excellent.
Sends them out talking and would be a
clean-up if times were normal. Business in
this town is terrible. Moral tone good and
it is suitable for Sunday. Had poor attend-
ance. Draw all classes in city of 65,000.
Admission 10-25-35-50. H. W. Irons, Frank-
lin Theatre (1,600 seats), Saginaw, Michigan;

WEST OF THE WATER TOWER. (7

reels). Star, Glenn Hunter. Sold as a special
and the picture does not warrant it. Severe-
ly panned here, and after those who at-
tended the matinee got in their deadly work,
the night show attendance was nothing. Buy
this picture carefully or you'll regret it.
Use! everything for advertising. Had poor
attendance. Draw health seekers and tour-
ists. Dave Seymour, Pontiac Theatre Beau-
tiful, Saranac Lake, New York.

WEST Or THE WATER TOWER. (7

Coming Soon

JJCQUELINE

Jl series of productions

•/or HODKINSOK RELEASE

I Scow lfM-tyXb-
I dO fmt-run pctum

726

MOVING PICTURE WORLD

June 21. 1924

reels). Star, Glenn Hunter. With a tent
show for opposition this picture failed in a
three-day run to take in enough to pay the
film rental. Incidentally the rental was too
high. Those who saw the picture liked it.
However, the opinion seemed to -be that
someone besides Glenn Hunter should have
had the leading part. Had poor attendance.
Draw all classes in small town. Admission
10-33. M. W. Larmour, National Theatre
(450 seats), Graham, Texas.

WHITE FLOWER. (5.731 feet). Star, Bet-
ty Compson. A distinct disappointment, to
audience and myself. Moral tone fair. Had
poor attendance. Draw small town class in
town of 2,500. Admission 10-20. A. L. Mid-
dleton. Grand Theatre (500 seats), DeQueen,
Arkansas.

WOMAN PROOF. (7,687 feet). Star, Thomas
Meighan. Picture good from start to finish.
Well acted. Lots of laughs. Film in good
shape. Moral tone good and it is suitable
for Sunday. Had very good attendance.
Draw mixed class in town of 1,500. Admis-
sion 10-20. W. M. Ward, Orpheum Theatre
(100 seats), Santa Rita, New Mexico.

Pathe

DH. JACK., (4.700 feet). Star. Harold Lloyd.
Another home run for Lloyd, who is still
batting one hundred per cent with us. Got
a good print and a good buy made us a good
profit. Moral tone okay. Suitable for Sun-
day. Had excellent attendance. Draw rural
and small town class in town of 286. Ad-
mission 10-25. R. K. Russell, Legion The-
atre, Cushing. Iowa.

GIRL SHY. (7.457 feet). Star, Harold Lloyd.
Pull down your hat, folks, for a fast ride.
Halley's comet was quite a "speed demon"
but when it comes to fast motion, pep and
rapid action, here's a comedy speedster that
has Halley's comet lashed to the mast and
fanning for air. The latest and of course
Harold's very best picture, which is the last
word in pictures, and a money maker for the
box office. William Noble, Criterion The-
atre, Oklahoma City, Oklahoma.

KING OF WILD HORSES. Star.
Rex (horse). A real novelty that can be
backed to your last nickel. Hundreds of com-
ments on this one. They came back to see
it again. Had strong opposition. Had larg-
est attendance since "Ten Nights in a Bar-
room." Moral tone okay and it is suitable
for Sunday. Had large attendance. Draw
mixed class in town of 522. Admission 10-
25. W. D. Brown, Grand Theatre (250 seats).
Kendrick, Idaho.

SAFETY LAST. (6,400 feet). Star. Harold
Lloyd. Holds our house record on attend-
ance. Nuf sed. Moral tone good and it is
suitable for Sunday. Had fine attendance.
Draw country class in town of 3.300. Ad-
mission 20-35. P. L Vann, Opera House
Theatre (650 seats), Greenville, Alabama.

WAY OF V MAX. (9,000 feet). Star cast.
Heard nothing but praise and lots of it.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw country
class in town of 3.300. Admission 20-35.
P. L Vann, Opera House Theatre (650 seats),
Greenville, Alabama.

WHY WORRY! (6 reels). Star, Harold
Lloyd. No need to describe, the comedy is

Every tip helps exhibitors to
pick a winner or dodge a lemon.

"there." I had a few "knocks" but that's all
in the game. Buy it and go to it and see
if there is anything left after it's all over.
You know what Lloyd is. The question
arises, how much can you get the comedy
for? Usual advertising brought good at-
tendance. Draw health seekers and tourists.
Dave Seymour, Pontiac Theatre Beautiful.
Saranac Lake, New York.

WHY WORR1 '. (6 reels). Star. Harold
Lloyd. A good, clean, enjoyable comedy, as
are all the Lloyds. Film rental entirely too
great to permit exhibitor to come out even.
Moral tone okay and it is suitable for Sun-
day. Had good attendance. Draw small town
class in town of 1,369. Admission 10-15.25-
30-35. S. G. Harsh, Princess Theatre (249
seats), Mapleton, Iowa.

Preferred

BROKEN WING. (6,216 feet). Star, Ken-
neth Harlan. A good picture. Worth seeing.
Plenty of pep. Mora! tone good and it is
suitable for Sunday. Draw farmers and mer-
chants in town of 1.650. Mrs. J. B. Travelle.
Elite Theatre, Placerville, California.

DAI GHTERS OF THE RICH. (6.073 feet).
Star cast. A little old but at that very-
good. Moral tone good but it is not suitable
for Sunday. Had good attendance. Draw
neighborhood class in town of 4.200. Admis-
sion 10-22. W. E. Elkin. Temple Theatre
(500 seats), Aberdeen, Mississippi.

MAYTIME. (7,500 feet). Star cast. A pretty
love story but rather long to hold a crowd.
Very fine lighting and Prizma ending is
beautiful. Fair cast. Moral tone good and
it Is suitable for Sunday. Had poor attend-
ance. Draw family and student class in town
of 4,000. Admission 10-25. R. J. Relf, Star
Theatre (600 seats), Decorah, Iowa.

MAYTIME, (7,500 feet). Star cast. This is
a nice light little drama. Very pretty. The
ladies liked it. Due to heavy exploitation
and the timely title the first night's busi-
ness was good in spite of heavy opposition.
But it fell off heavily. Had bad attendance.
Draw all classes in small town. Admission
10-33. M. W. Larmour, National Theatre
(450 seats), Graham. Texas.

United Artists

WOMAX'S SECRET. Star, Mae Marsh.
Would say do not run this one as it is all
bunk. Business good first night until re-
port got out and from then on business rot-
ten. Moral tone poor and it is not suitable
for Sunday. Had bad attendance. Draw high
class in city of 30.000. Admission 10-25.
J. L Bang. : i Orpheum Theatre (1.070 seats),
Okmulgee, Oklahoma.

Universal

ACO.I ITT A l~ (6,523 feet). Star. Claire Wind-
sor. A good mystery picture and if prop-
erly exploited will get you some change.
Used everything for advertising. Had good

attendance. Draw health seekers and tour*
ists. Dave Seymour, Pontiac Theatre Beau-
tiful, Saranac Lake, New York.

ACQ I' ITT \L. (6,523 feet). Star, Claire Wind-
sor. A pretty good show, satisfied the ma-
jority of our patrons. Draw all classes.
Moral tone good and it is suitable for Sun-
day. Had fair attendance. Manuel G. Silva,
Kalaheo Theatre, Kauai. Ter, Hawaii.

At «H 'ITT\L (6.523 feet). Star cast. A mur-
der court trial which is interesting from
start to finish. But it made me lose money:
poor business: rental too high. Print in bad
shape. Moral tone good and It Is suitable
for Sunday. Had poor attendance. Draw all
classes in big city. Admission ten cents.
Stephen G. Brenner, Eagle Theatre (298
seats), Baltimore, Maryland.

( ROOKED ALLEY. (4,900 feet). Star. Laura
I^aPlante. This new star will have to have
better stories and direction if she comes to
the front. Very ordinary picture. Moral
tone okay. Had fair attendance. Draw rail-
road class in town of 3.500. Admission 10-
25. Wilcox and Witt. Strand Theatre (455
seats), Irvine. Kentucky.

CROSSED WIRES. ( i,-»T, fceti. Star. Gladys
Walton. Fairly entertaining comedy drama
that pleased about sixty per cent. Just a
program picture and that's all. Moral tone
okay and it is suitable for Sunday. Had
poor attendance. Draw mixed class in town
of 7,000. Admission 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre. Melville, Louis-
iana.

CROSSES WIRES. (4.705 feet) Star, Gladys
Walton. Very clever picture. Pleased most
everybody. Better than many so-called spe-
cials. You can buy it right. Made money
for me. Moral tone good and it is suitable
for Sunday. Had big attendance. Draw lum-
berjacks in town of 600. Admission 10-30.
A. F. Edwards. Edwards Theatre, Reedsport.
Oregon.

1>AHI.I\(; OF XEW iORK. (ii.260 feet).
Star, Baby Peggy. A film play that will get
by where the child is popular. Used every-
thing for advertising. Had good attendance.
Draw health seekers and tourists. Dave
Seymour, Pontiac Theatre Beautiful, Saranac
Lake, New York.

D1RURG OF NEW iliHK. (6.260 feet).
Star, Baby Peggy. This was the first time
I ever showed this little actress here and she
surely went over big. This is a picture which
I would recommend to any brother exhibitor.
Moral tone fine and it le suitable for Sun-
day. Had large attendance. Draw mixed
class in town of 3,500. Admission 10-25-35.
T. L Barnett, Finn's Theatre (500 seats),
Jewett City, Connecticut.

SHOCK. (8,758 feet). Star, Lon Chaney. A
good picture, but nothing extra. Lon Chaney
is well liked here. Had fair attendance.
Draw mixed class in small town. Moral tone
good and it is suitable for Sunday. Had fair
attendance. Manuel G. Silva, Kalaheo The-
atre, Kauai, Ter, Hawaii.

DARJUIfG OF NEW YORK. (6.260 feet).
Star, Baby Peggy. Played two nights. The
kid drew an excellent crowd the first night
and pleased young and old. The trouble with
this town is that it won't stand two-night
shows as a regular thing. Moral tone flood.
Had fine attendance first night, good second
night. Draw better class in town of 4.600.
Admission 10-15. C. A. Anglemire, "Y" The-
atre (403 seats), Nazareth, Pennsylvania.

DRIFTIXG. (7.394 feet). Star, PriscilU
Dean. Another one of "those things" if you
have to play it: consider your clientele: if
they like this stuff, tell em about it; if th«y

are critical, go easy. Used everything for
advertising. Draw health seekers and tour-
'sts. Attendance, pitiful. Dave Seymour,
1'ontiac Theatre Beautiful, Saranac Lake.
N'ew York.

FOOL'S HIGHWAY. (6,800 feet). Star, Mary
Philbin. A good picture (hat deserved bet-
ter attendance. I went after this strong but
the public would not respond here. Take
that into consideration when you buy this,
('sed everything for advertising. Attendance
had. Draw health seekers and tourists.
Dave Seymour, Pontiac Theatre Beautiful.
Saranac Lake, New York.

HOOK A XT) LADDER. (6 reels). Star, Hoot
Jibson. Not fit for Sunday. Well. 1 should
'ay no; for Monday, no. For any other

June 21, 1924

MOVING PICTURE WORLD

727

day in the week, no, sir. Why? Because
he does nothing-. No acting; just stands
around and acts sickening, silly. Well, I
am mad and disgusted. Can't say no more.
Walter Odom, Sr., Dixie Theatre, Durant,
Mississippi.

HUNCHBACK OF NOTRE DAME. (11,000
feet). Star, Lon Chaney. A truly fine piece
of work; a monument to Lon Chaney, Wal-
lace Worsley and Carl Laemmle, hut did not
get them in for us. High admission prices
and costume paper mitigated against the
success of the engagement. Some who knew
the book objected to the liberties that had
been taken with it. Moral tone good and
it is suitable for Sunday. Had poor attend-
ance. Draw all classes in city of 14,000. Ad-
mission, 10-25-up. E. W. Collins, Grand and
Empire Theatres (700-750 seats), Jonesboro,
A rkansas.

HUNCHBACK OF NOTRE DAME. (11,000
feet). Star cast. A great picture. Too big
for most small towns. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw all classes in town of 2,000.
Admission 10-30. H. S. Lloyd, Colonial Thea-
tre (400 seats), Post, Texas.

HUNTING BIG GAME IN AFRICA. (8

reels). This picture made more money for
me than any other show I have run for a
long time. They sure fell for this one. I
got it cheap. The print I got was in good
shape. It is about a year old but if you
haven't run it yet you have missed some-
thing. Moral tone fine and it is suitable for
Sunday. Attendance, S. R. O., two nights.
Draw student and family class in city of
80,000. Admission 10-20. George W. Petten-
gill, High School Theatre (1,000 seats), St.
Petersburg, Florida.

LADV OF QUALITY. (8,640 feet). Star,
Virginia Valli. Costume picture. Too long.
Five reels would have been plenty. Moral
tone okay and it is suitable for Sunday. Had
poor attendance. Draw farming class in
town of 400. Admission 15-35. E. E. Bon-
bright, Princess Theatre, Culbertson, Mon-
tana.

LAW FORBIDS. (6,023 feet). Star, Baby
Peggy. Great picture. Pleased one hundred
per cent. Buy this as you owe it to your
audience. Great, pleased one hundred per
cent. Best Baby Peggy ever made. Don't
fail to advertise this one as it is a knock-
out. Moral tone great and it is suitable for
Sunday. Attendance, broke records. Draw
city and country class in town of 3,500. Ad-
mission 10-20. G. A. Peterson, Lyric Thea-
tre (250 seats), Sayre, Oklahoma.

LEGALLY DEAD. (6,076 feet). Star, Mil-
ton Sills. Had good attendance on this for
Saturday night picture. Fine but Univer-
sal sure did give me bad prints on this one.
Six reels. Draw all classes in town of 3,500.
Admission 10-25. E. C. Bays. Globe Theatre
(250 seats), Buena Vista, Virginia.

MEN IN THE RAW. (4,313 feet). Star,
Jack Hoxie. Well, it seems we all cannot
see pictures alike, for I have seen this one
written up not very complimentary but I
want to tell you it is a dandy. Good five-
reel true Western clean-up. It is filled up
with some big fish stories but Jack sure
plays a man of action in his part. He is a
real man in the raw in this picture. Walter
Odom, Sr., Dixie Theatre, Durant, Missis-
sippi.

MIDNIGHT GUEST. (4,794 feet). Star cast.
Did not please my patrons and I personally
cannot recommend it. Moral tone fair but it
is not suitable for Sunday. Had poor attend-
ance Draw all classes in town of 900. Ad-
mission 10-20. C. E. Robinson, Town Hall
Theatre (250 seats), Carmel, Maine.

MILLION TO BURN. (5 reels). Star, Her-
bert Rawlinson. All right for a W. C. T. U.
entertainment. No speed. Herbert usually
has more pep in him. Moral tone okay and it
is suitable for Sunday. Had good attendance.
Draw residential class in town of 1,200. Ad-
mission 10-25. J. A. McGill, Liberty Theatre
(250 seats). Port Orchard, Washington.

PURE GRIT. (4,571 feet). Star, Roy Stew-
art Another flivver for Stewart. Roy ought
to be heard and not seen. Had poor attend-
ance Draw railroad class in town of 3,500.
Admission 10-25, 10-30. Wilcot and Witt,
Strand Theatre (455 seats), Irvine, Ken-
tucky.

RED WARNING.! (4,750 feet). Star, Jack

Your tips spread good will and
help over a heap of territory — if
you doubt it, read that letter from
Scotland this week! And send
tips NOW.

Hoxie. One of the best Hoxie's we have
seen. Ordinarily Jack has not been such a
draw with us, but this one got over very
well and will help put him over, if he can
keep up the pace. We hope so. Moral tone
good but it is not suitable for Sunday. Had
good attendance. Draw mixed class in town
of 3,000. Admission 10-22-27. J. J. Wood,
Redding Theatre (780 seats), Redding, Cali-
fornia.

RED WARNING. (4,795 feet). Star, Jack
Hoxie. Best Hoxie to date if your clientele
demands Western Hoxie is best bet. Moral
tone okay and it is suitable for Sunday. Had
poor attendance. Draw railroad class in town
of 3,500. Admission 10-25. Wilcox and Witt,
Strand Theatre (455 seats), Irvine, Ken-
tucky.

SPORTING YOUTH. (6,712 feet). Star,
Reginald Denny. A crackerjack fast moving
picture; bought it right and made some
money. Will advise all theatres to play it.
If some of these birds had it there would be
a million exhibition value placed on it. Judg-
ing from the exhibition value placed on some
of their stuff. Moral tone good and it Is
suitable for Sunday. Had good attendance.
Draw lumberjacks in town of 800. Admis-
sion 10-30. A. F. Edwards, Edwards The-
atre, Reedsport, Oregon.

THUNDERING DAWN. (6,600 feet). Star, J.
Warren Kerrigan. Ordinary in the extreme
and that represented the business done. Used
everything for advertising:. Had poor at-
tendance. Draw health seekers and tourists.
Dave Seymour, Pontiac Theatre Beautiful,
Saranac Lake, New York.

Vitcgraph

LOVE BANDIT. (6 reels). Star cast. Will
appeal to the men more than the women,
and especially the roughneck element. It is
unadulterated "mello." If your audience likes
better class of picture there are plenty that
will suit you better. However, not a pic-
ture on which one will receive many kicks.
I used big circus heralds from the exchange
and the people knew what kind of picture
to expect. The circus heralds drew good
business. Moral tone okay but not a Sunday
picture. Draw all classes in farming town
of 2,000. P A. Preddy, Elaine Theatre (374
seats), Sinton, Texas.

MAN FROM BRODNEY'S. (7,100 feet).
Star, J. Warren Kerrigan. Nothing too good
to be said about this picture; showed it to
the largest business in the history of our
town. Pleased all classes. Suitable for any
day. Moral tone excellent. I have a balcony
with a hundred seats in it for negro patrons
and much to my surprise it was packed and
jammed both nights. If you want to make
some real money and at the same time build
yourself a reputation, buy this one and put
it over big. Town of 1,200. Admission 10-
25. Brown's Theatre (250 seats), Lecompte,
Louisiana.

MASTERS OF MEN. (6,800 feet). Star cast.
I would class this one as just a bit better
than program picture. Pleases about sev-
enty-five per cent. Moral tone good and it
is suitable for Sunday. Had good attend-
ance. Draw rural and small town class in
town of 1,474. Admission 10-22-25. T. W.
Cannon, Majestic Theatre (249 seats), Green-
field, Tennessee.

MASTERS OF MEN. (6,800 feet). Star cast.
A good one that pleased. Fine for Satur-
days. A. Mitchell, Dixie, Theatre, Russellville,
Kentucky.

MASTERS OF MEN. Star, Cullen Landis.
Boys, here's one that you can bet on. One
of the best stories of American youth ever
filmed. A sea story with a touch of small
town life that was pleasing to one hundred
per cent. Moral tone good. Had fair attend-
ance. H. H. Hedberg, Amuse-U Theatre, Mel-
ville, Louisiana.

MIDNIGHT ALARM. (6,000 feet). Star cast.
Will give excellent satisfaction to audi-
ences liking excitement. Keeps up the inter-
est every minute. Consider it a mighty good
picture of this kind, which are few. Had
poor attendance. Draw all classes in town
of 3,500. Admission 10-"2. Henry Tucker,
Tucker Theatre (950 seats), Liberal, Kansas.

NINETY AND NINE. (6,800 feet). Star,
Colleen Moore. A real honest to goodness
1923 picture. Has everything make 'em like
it and will draw good business and please
one hundred percent. Moral tone good and it
is suitable for Sunday. Had big attendance.
Draw agriculture and factory class in town
of 4,000. Admission 10-20. George L. Satter-
white, Empress Theatre (350 seats), Webb
City, Missouri.

PIONEER TRAILS. (6,920 feet). Star cast.
Has been overrated in a good many reports.
Just an average western drama, and not
much of an entertainment at that. Don't make
the mistake of raising your prices, especially
if you are in a small town. Moral tone okay.
Had good attendance. Draw country class in
town of 900. Admission 15-25, regular. Ran-
dolph Keitz, Dreamland Theatre (200 seats),
Elk Lick, Pennsylvania.

PLAYING IT WILD. (5,400 feet). Star,
William Duncan. One of the fastest west-
erns I've ever run. Holds the interest from
start to finish. Good beyond a doubt. Had
good attendance. Draw rural and small town
class in town of 1,474. Admission 10-22-25.
T. W. Cannon, Majestic Theatre (249 seats),
Greenfield, Tennessee.

SMASHING BARRIERS. (6 reels). Star.
William Duncan. Rather disconnected at
times but it's sure chock full of thrills.
If you are looking for a thriller you can't
beat it. Had good attendance. Draw rural
small town class in town of 1,474. Admis-
sion 10-22-25. T. W. Cannon, Majestic Thea-
tre (249 seats), Greenfield, Tennessee.

Warner Bros.

BEAU BRUMMEL. (10 reels). Star, John
Barrymore. A great production; as good act-
ing as they screen; by a good look-
ing as well as capable cast. Settings, light-
ings, etc., great! As to whether they will
like it or not in the small towns depends
all on the tenth reel. This is the "dippy"
one. "The end" could easily go on part nine
for a good enough finish if you're afraid of
part ten. Consider John Barrymore in a class
by himself for real dramatic acting. Moral
tone okay and it is suitable for Sunday. Had
fair attendance. Draw family and student
class in town of 4,000. Admission 10-25. R.
J. Relf, Star Theatre (600 seats), Decorah.
Iowa.

BEAUTIFUL AND DAMNED. (7 reels).
Star cast. A little old; but this doesn't mat-
ter so long as your patrons haven't seen it.
A good picture and seemed to please all the
way. Moral tone good but it is not suitable
for Sunday. Had good attendance. Draw
neighborhood class in town of 4,200. Admis-
sion 10-22. W. E. Elkin. Teriple Theatre (5,-
000 seats), Aberdeen, Mississippi.

BRASS. (8,000 feet). Star cast. Very good
picture. Book was condemned in library here
that's why they all wanted to see it. You
can buy it reasonable from premier. Moral
tone good and it is suitable for Sunday. Had
good attendance. Draw town and country
class in town of 1,200. Admission 10-25.
Cecil R. Seff, New Radio Theatre (248 seats).
Correction ville, Iowa.

BROADWA V AFTER DARK. (7 reels). Star
cast. An interesting picture as our patrons
said. Fine cast, well directed, slight story.
A good show but not a special. Specky in a
spot or two. Moral tone fair but it is hardly
suitable for Sunday. Had fair attendance.
Draw family and student class in town of
4,000. Admission 10-25. R. J. Relf, Star
Theatre (600 seats). Decorah, Iowa.

CONDUCTOR 1402. (6,500 feet). Star,
Johnny Hines. Say brothers, this is a knock-
out for mirth and hilarity. It's a fun fes-
tival from start to finish. Irish wit and
humor galore intermingled with some very
thrilling scenes. Set it in and boost to limit.
Moral tone okay and it is suitable for Sun-
day. Had good attendance, two days. Draw
mixed class In city of 500,000. Admission 10-
22. William T. Meeks, Silliman's Murray
Theatre (740 seats), Milwaukee, Wisconsin.

728

MOVING PICTURE WORLD

June 21, 1924

WHERE THE NORTH BEGINS. (6,200

feet). Star, Rin Tin Tin (dog). One of the
best. Will make good with all classes. Sells
a little high. Print good. Posters attractive.
Gets them in and pleases. Moral tone okay
and it is suitable for Sunday. Had good
attendance. Draw oil and farm class in town
of 508. Admission 10-25. J. A. Herring, Play
House Theatre (249 seats), Strong, Ar-
kansas.

Comedies

AGENT. (First National). Star, Larry
Semon. A real good comedy, full of fast ac-
tion, pep and entertainment. William Noble,
Majestic Theatre, Oklahoma City, Oklahoma.

ARTIST. (Fox). Star, Clyde Cook. Fairly
good. Cook don't please like he used to.
Suitable for Sunday. Had good attendance.
Draw neighborhood class in town of 4,200.
Admission 10-22. W. E. Elkin, Temple Thea-
tre (500 seats), Aberdeen, Mississippi.

BACKFIRE. (Educational ). Star, Lige
Conley. This like the rest of the Lige Con-
ley comedies are all very good. Moral tone
okay and it is suitable for Sunday. Had
fair attendance. Draw general class in town
of 800. Admission 10-30. Frank G. Leal. Leal
Theatre (246 seats), Irvington. California.

BACKFIRE. (Educational). Star, Lige
Conley. Rapid fire comedy that made the
audience gasp for breath. Thrilling auto
race shown. Book it, boys, as it brings the
ha, ha's. Moral tone good and it is suit-
able for Sunday. Had fair attendance. Draw
general class in town of 1,000. Admission 10-
25, 15-35. H. H. Hedberg, Amuse-U Theatre,
Melville, Louisiana.

BRONCHO EXPRESS. (Educational). Star,

Clyde Cook. Our first Clyde Cook Comedy.
His funny antics brought good hearty
chuckles from our crowd. A fairly good two
reel comedy in my estimation. Draw better
class in town of 4,500. Admission 10-15. C.
A. Anglemire, "T" Theatre (403 seats),
Nazareth, Pennsylvania.

CALL THE WAGON. ( Educational )., Star,
Neal Burns. A dandy two reel comedy. Our
people liked it. Moral tone good. Had good
attendance. Draw small town and country
class in town of 1,700. Admission 10-25. Wal-
lis Brothers, Isis Theatre (250 seats), Rus-
sell. Kansas.

GIANTS AGAINST YANKS. (Pathe). "Our
Gang." It takes an Our Gang comedy to get
the laughs. This one without a doubt a side
splitter. I ran this after an opposition big
house. Suitable for Sunday for grouches.
Attendance, always good on these. Draw all
classes in big city. Admission ten cents.
Stephen G. Brenner, Eagle Theatre (298
seats), Baltimore, Maryland.

HEADS UP. (Educational). Star, Cliff
Bowes. Educational has the one reeler com-
edies all right. This one had some good
laughs in it. We need good one-reel com-
edies to use with the big features we get.
Draw better class in town of 4,500. Admis-
sion 10-15. C. A. Anglemire, "Y" Theatre
(403 seats), Nazareth, Pennsylvania.

HOLY SMOKE. (Educational). Good filler,
but not a feature comedy. Difaw rural
and small town class in town of 7,474. Admis-
sion 10-22-25. T. W. Cannon, Majestic Thea-
tre (249 seats), Greenfield, Tennessee.

IT'S A GIFT. < Pathe). A very good comedy
that brought the laughs here. Moral tone
okay and it is suitable for Sunday. Had fair
attendance. Draw general class in town of
800. Admission 10-30. Frank G. Leal, Leal
Theatre (246 seats), Irvington, California.

KIDDING KATE. (Educational Christie
Comedy). Star, Dorothy Devore. Another
good Christie. Devore's imitation of a kid
brought gales of laughter from our crowd.
This comedy without feature made a one
hundred per cent. show. Draw better class
in town of 4,500. Admission 10-15. C. A.
Anglemire, "Y" Theatre (403 seats), Naza-
reth, Pennsylvania.

JUNGLE PALS. (Sunshine — Fox). A good

comedy with laughs all the way through.
Moral tone good. Had good attendance. Draw
all classes. Admission 10-30. F. E. Wheeler,
Strand Theatre, Scotland, South Dakota.

JUST A MINUTE. (Pathe). Pathe one reel
comedies are very good. This one added.
Prints good, photography good. Draw all

Notice the good tips Adolph
Schutz, Dave Seymour, E. C.
Bays, C. R. Seff, Mrs. J. B. Tra-
velle, and the others are sending!
Are YOU doing YOUR BIT?

classes in big city. Admission ten cents.
Stephen G. Brenner, Eagle Theatre (298
seats), Baltimore, Maryland.

MY FRIEND. (Educational). Star, Lloyd
Hamilton. The best one of the new Hamil-
ton comedies we have received so far. The
house was in a continual uproar of laughter
from the start to the finish of the comedy.
Moral tone okay. Draw better class in town
of 4,500. Admission 10-15. C. A. Anglemire,
"Y" Theatre (403 seats), Nazareth, Pennsyl-
vania.

NOBODY'S WIFE. (Christie Comedy). Star,

Neal Burns. This is a dandy comedy which
should be classed as slapstick. It got the
laughs for me. Had good attendance. Draw
rural and small town class in town of 1,474.
Admission 10-22-25. T. W. Cannon, Majes-
tic Theatre (249 seats), Greenfield, Ten-
nessee.

NO LOAFING. (Educational >. Funny. I'll
say so! It brought plenty of laughs and made
the women scream at the piano moving
stunt. Some slick gags in this one. Draw
better class in town of 4,500. Admission 10-
15. C. A. Anglemire, "Y" Theatre (403 seats),
Nazareth, Pennsylvania.

OVER THE FENCE. (Educational). A fairly

good juvenile comedy that made the kids
laugh. Nothing new pulled in this one. An
average comedy and that is all. Draw better
class in town of 4,500. Admission 10-15. C.
A. Anglemire, "Y" Theatre (403 seats),
Nazareth, Pennsylvania.

PAIR OF KINGS. (VHagnfkJd Star, Larry
Semon. I've never found a comedian who
could beat Semon but he's cut his own throat
now by quitting the two reelers. Had good
attendance. Draw rural and small town class
in town of 1,474. Admission 10-22-25. T. W.
Cannon, Majestic Theatre (249 seats), Green-
field, Tennessee.

QUIT KIDDIN' (Century). Star, Buddy
Messinger. Fine. Buddy looks like a man
and he sure went some. Lots of action.
Draw business class and farmers in town
of 2,200. Admission 10-25. A. F. Jenkins,
Community Theatre (49l seats), David City,
Nebraska.

ROMANTIC MOUSE, (Pathe). A cartoon

comedy. Pleased ninety percent. Nuff sed.
Ran it with "Dr. Jack." Moral tone okay
and it is suitable for Sunday. Had excellent
attendance. Draw rural and small town
class in town of 286. Admission 10-25. R. K.
Russell, Legion Theatre, Cushing, Iowa.

POSTAGE DUE. (Pathe). Absolutely noth-
ing to this one. Down right silly. Not suit-
able for Sunday. Had good attendance. Draw
neighborhood class in town of 4,200. Admis-
sion 10-22. W. E. Elkin, Temple Theatre (5,-
000 seats), Aberdeen, Mississippi.

TAILOR. (Fox)., Star, Al St. John. Laugh-
able comedy that was played with "Lone
Star Ranger" and pleased a good sized
crowd. Lots of action in this one and
nothing objectionable in moral tone. Draw
gene al class in town of 1,000. Admission 10-
25, 15-35. H. H. Hedb rg, Amuse-U Theatre,
Melville, Louisiana.

RIOT. (VilaKranh). Star, Jimmy Aubrey.
A good average comedy will hold its own
with any program comedy. Had good at-
tendance. Draw rural and small town class
in town of 1,474. Admission 10-22-25. T. W.
Cannon, Majestic Theatre (249 seats), Green-
field, Tennessee.

TENDERFOOT LUCK. (Vitngraph). Star,

Jimmie Aubrey. Fairly good, the kids liked
it but adults only fairly interested. Draw
rural and small town class in town of 1,474.
Admission 10-22-25. T. W. Cannon, Majestic
Theatre (249 seats), Greenfield, Tennessee.

TROUBLE HUNTER. (Vltagraph). Star,
Jimmy Aubrey. An old comedy but a good
one. Oodles of laughable situations In this
one and the audience sounded their appre-

ciation. Moral tone fair and it is suitable
for Sunday. Draw mixed class in town of
7,000. Admission 10-25, 15-35. H. H. Hed-
berg, Amuse-U Theatre, Melville, Louisiana.

TROUBLE BHEWINGj (Vitanrraph). Star

Larry Semon. Lary is still going good. First
one of his in a long time and pleased one
hundred percent. Suitable for Sunday. Had
good attendance. Draw neighborhood class in
town of 4,200. Admission 10-22. W. E. El-
kin, Temple Theatre (5,000 seats), Aberdeen,
Mississippi.

TRAFFIC. (Educational). Star, Jimmie
Adams. A knockout one reeler comedy. Could
say more, but it Isn't necessary. Moral tone
okay and it is suitable for Sunday. Had good
attendance. Admission 10-25. R. K. Russell,
Legion Theatre (136 seats), Cushing, Iowa.

UNEASY FEET. (Educational). Star, Lloyd
Hamilton. Just fair. Seemed to please, how-
ever, but not as good as others we have
had him in. Suitable for Sunday. Had good
attendance. Draw neighborhood class in town
of 4,200. Admission 10-22. W. E. Elkin,
Temple Theatre (500 seats), Aberdeen,
Mississippi.

WEDDING BLUES. ( Educational ). Star,

Neal Burns. These old Christies have good
stuff in them. I find they please. Draw rural
and small town class in town of 1,474. Ad-
mission 10-22-25. T. W. Cannon, Majestic
Theatre (249 seats), Greenfield, Tennessee.

WHY PAY RENT. (Universal). This is a
good single reel comedy. Fits in nicely where
the feature is long. There is need for good
single reelers. Moral tone okay and it Is
suitable for Sunday. Had good attendance.
Draw family class in city of 300,000. Ad-
mission 35-50-75. Lee D. Balsly, Liberty Thea-
tre (1,000 seats), Kansas City, Missouri.

WILD AND WICKED. (Hodklnson). Those

comedies are all right. I have patrons who
wait to ask me when Charlie appears the
next time. "Wild And Wicked" is better than
the average comedy, and some new gags that
are screams. Good print. Town of 850. Guy
C. Sawyer, Town Hall Theatre (250 seats),
Chester, Vermont.

WINTER HA* CAME. (Educational). A

bum comedy that didn't bring a giggle. Lots
of snow and poor acting. Moral tone good
and it is suitable for Sunday. Draw mixed
class in town of 7.000. Admission 10-25, 15-
35. H. H. Hedberg, Amuse-U Theatre, Mel-
ville, Louisiana.

Short Subjects

AESOP'S FABLES. (Pathe). Here is a very
good short subject which can be used to
close a show when you have an especially
long feature. It is a very clever cartoon
reel. Draw mixed class in town of 3,500. Ad-
mission 10-25-35. T. L Barnett, Finn's Thea-
tre (600 seats), Jewett City, Connecticut.

DIRTY LITTLE HALFBREED. (Pathe).

All of this series are very good. Many pleas-
ing comments passed. Book the series and
boost it. Cast of real Indians. Should please
any class of patrons. Moral tone good and
it is suitable for Sunday. Had poor at-
tendance. Draw all classes In big city. Ad-
mission ten cents. Stephen G. Brenner, Eagle
Theatre (298 seats), Baltimore, Maryland.

FROGLAND. (Fox). Sold to me as a comedy.
My bunch couldn't see it at all. Pronounced
it a piece of cheese. It is a group of dummy
frogs, men and birds going through motions
of actors. Draw all classes in town of 3,500.
Admission 10-33. M. W. Larmour, National
Theatre (450 seats), Graham, Texas.

FROGLAND. (Fox). Quite a novelty, and
should prove a good single reeler especially
for children, if it can be sold at a reason-
able figure. Draw mixed class in town of
3,000. Admission 10-22-27. J. J. Wood, Red-
ding Theatre (780 seats). Redding, California.

HOWE'S HODGE PODGE. (Educational).

I have never seen a better one reel fea-
ture. For entertainment value, I think that
there is nothing better. It receives a lot of
praise from our patrons. Would recommend
it to any manager. Moral tone the best.
Suitable for Sunday. Had average attend-
ance. Draw mostlv foreign class in city of
13,000. Admission 10-22. William F. Eddy,
Star Theatre (490 seats), Bristol, Rhode
Island.

June 21, 1924

MOVING PICTURE WORLD

729

INTERNATIONAL KENTUCKY DERBY
SPECIAL, NEWS. This is real service. Speaks
well for International and Universal. Taken
Saturday, shown Wednesday noon, fully
thirty-six hours ahead of any other. Moral
tone okay and it is suitable for Sunday. Had
good attendance. Draw family class in city
of 300,000. Admission 35-50-75. Lee D. Bals-
ly, Liberty Theatre (1,000 seats), Kansas
City, Missouri.

MAVERICK. (Vitagraph). This is a wild
horse on Wyoming ranges. Only eight hun-
dred feet but unusual and everybody loves
a horse. Fit on any program. Moral tone
good and it is fine for Sunday. Had good at-
tendance. Draw family class in city of 300,-
000. Admission 35-50-75. Lee D. Balsly,
Liberty Theatre (1,000 seats), Kansas City,
Missouri.

Mis cellaneous

ACE OP THE UW. (Progress). Star, Bill
Patton. (5,000 feet). This is a new man to
this town but took exceedingly well. A good
western story and with better directing
would have made an excellent picture. Poor
ending. Moral tone good. Not suitable for
Sundays. Draw laboring and farm class in
town of 1,200. Admission 10-25. Brown's
Theatre, Lecompte, Louisiana.

AFTER A MILLION. (Xydias). Star, Ken-
neth McDonald. A splendid entertainment.
Kenneth McDonald is a coming star if they
give him good action stories. Moral tone
good and it is suitable for Sunday. Had
fair attendance. Draw general class in town
of 3,600. Admission 10-20. William A. Clark,
Sr., Castle Theatre (400 seats), Havana,
Illinois.

ANGEL CITIZENS. (Enterprise). Star,
Pranklyn Farnum. A real comedy drama.
Accredited as lead but "Smoky" gets away
with everything but the girl and star's sal-
ary and should have had those. Used ac-
tion posters. Moral tone okay and it is suit-
able for Sunday. Had good attendance.
Draw oil and farm class in town of 500. Ad-
mission 10-25. J. A. Herring, Play House
Theatre (249 seats), Strong, Arkansas.

BAREFOOT BOY. (5,943 feet). Star cast.
An exceedingly good heart interest story
well acted, not a big picture but will please
one hundred per cent. Moral tone excellent
and it is suitable for Sunday. Had good
attendance. Draw agriculture and factory
class in town of 4,000. Admission 10-20.
George L. Satterwhite, Empress Theatre
(350 seats), Webb City, Missouri.

BAREFOOT BOY. (5,943 feet). Star cast.
Fair picture but not as well liked as the
average program picture; ran with P. T. A.
and had good crowd. Moral tone good and
It is suitable for Sunday. Had good at-
tendance. Draw small town and farmer class
in town of 600. Admission 10-20-30. H. W.
Batchelder, Gait Theatre (175 seats), Gait,
California.

DANGER AHEAD. (Goldstone). Star,
Richard Talmadge. (4,353 feet). An improb-
able story. It pleased the younger folks who
like thrilling fast action, but this one is not
as good as the "Speed King." Photography

"Reports of a feather flock to
Straight From the Shoulder." —
I. Sen Tipps.

excellent and print okay. Moral tone okay.
Had fair attendance. Draw better class in
town of 4,500. Admission 10-15. C. A. Angle-
mire, "Y" Theatre (403 seats), Nazareth,
Pennsylvania.

DARING YOUTHj (Principal). Star cast.
Very good program picture. Pleased. Had
fair attendance. Draw family class in city
of 17,000. J. M. Blanchard, Strand Theatre
(800 seats), Sunbury, Pennsylvania.

DEMPSEY-FIRPO FIGHT (State Right).

Only three reels but paid too much for it.
Would probably have broken even but heavy
rains kept patrons away. Splendid fight
scenes with slow motion camera giving first
class demonstration of result. Played with
western "Out of the Dust" and pleased all
action fans. Not suitable for Sunday. Had
fair attendance. Draw general class in town
of 1,000. Admission 10-25, 15-35. H. H. Hed-
berg, Amuse-U Theatre, Melville, Louisiana.

DEVIL'S BOWL. (State Right). Star, Neal
Hart. You will get by with this one if you
cater to the western fans. Nothing great
but will do in the pinches. Not suitable for
Sunday. Had good attendance. Draw neigh-
borhood class in town of 4,200. Admission
10-22. W. E. Elkin, Temple Theatre (5,000
seats), Aberdeen, Mississippi.

DESERT RIDER. (Co-operative). Star,
Jack Hoxie. A fair program picture but not
up to this star's standard. It seems to lack
the pep that is usually found in this star's
pictures. Moral tone okay and it is suit-
able for Sunday. Had fair attendance. Draw
general class in town of 800. Admission 10-
30. Frank G. Leal, Leal Theatre (246 seats),
Irvington, California.

DUTY FIRST. (Sanford Production). Star,
Pete Morrison. Just another reason why peo-
ple stay home. Absolutely nothing to it.
Moral tone good but it is not suitable for
Sunday. Had poor attendance. Draw rural
and town class in town of 800. Admission
10-20-25. Firkins and Law, Crystal Theatre
(200 seats), Moravia, Iowa.

FLASH. (Independent). Star cast. A flashy
melodrama well named has lots of thrilling
situations though some seemed forced. Story
holds up well and the one night crowd
seemed to like it. Draw general class in city
of 15,000. Admission 30-40. Ben D. Morris,
Temple and Olympic Theatres, Bellaire, Ohio.

GIRL FROM PORCUPINE. (Arrow). (6

reels). Star cast. A good program picture all
right for a Saturday night. Moral tone good
and it is suitable for Sunday. Had fair at-
tendance. Draw all classes. Admission 10-
30. F. E. Wheeler, Strand Theatre, Scotland,
South Dakota.

GOLD MADNESS. (Principal Pictures).
Star, Guy Bates Post. . (5,860 feet). Keep
away from this one. Nothing to it. Seven

reels of perfectly good film wasted. Thi9
kind hurts business. If you haven't some good
ones booked to follow it up the best thing
to do is to leave it alone. Moral tone good
and it is suitable for Sunday. Had fine at-
tendance. Draw student and family class in
city of 80,000. Admission 10-20. George W.
Pettingill, High School Theatre (1,000 seats),
St. Petersburg, Florida.

GUN SHY. (Phil Goldstone). Star, Frank-
lyn Farnum. (5 reels). Very good western
comedy drama, which pulled very good busi-
ness. Admission fifteen cents. J. Hill Snyder,
Scenic Theatre (630 seats), York, Pennsyl-
vania.

HELL'S BORDER. (State Right). Star,

William Fairbanks. If your patrons like
lot of action why here is one. Makes the
second time I have run it. Suitable for Sun-
day. Had good attendance. Draw working
class in city of 14,000. Admission 10-20. G.
Br. Bertling, Favorite Theatre (187 seats),
Piqua, Ohio.

THE DEVIL'S BOWL. (Crescents Star,

Neal Hart. Another one of Neal Hart's slow
draggy program pictures. Too much posing
and no action. Good for Saturday because
they are coming anyway. Not suitable for
Sunday. Had fair attendance. Draw all
classes in town of 4,000. Admission 10-20.
George L Sallerwhite, Empress Theatre
(350 seats), Webb City, Missouri.

LAST OF THE STAGE COACH BANDITS.
(Enterprise). Star, William S. Hart. One ot
the Hart classics. Print good and a fair pic-
ture. Rather old. Did not go over very good
for me as Hart seems to have lost his popu-
larity. Moral tone good but it is not suitable
for Sunday. Had good attendance. Draw all
classes in town of 1,400. Admission 10-25.
J. Douglas, Strand Theatre (300 seats),
Pierce, Nebraska.

LET'S GO. (Truart)j Star, Richard Tal-
madge. (5,198 feet). A fast and pleasing
comedy drama that went over well with our
Saturday crowd. A very good little picture.
Moral tone okay and it is suitable for Sun-
day. Had average attendance. Draw all
classes in city of 14,000. Admission 10-25 up.
E. W. Collins, Grand and Empire Theatre
(700-750 seats), Jonesboro, Arkansas.

LET'S GO. (Tmart). Star, Richard Tal-
madge. (5,198 feet). The best of Talmadge's
thrill dramas. Drew strong here three days.
This is usually a two day run house. Ad-
mission fifteen cents. J. Hill Snyder, Scenic
Theatre (630 seats), -York, Pennsylvania.

LUCK. (C. C. Burr). Star, Johnny Hines.
(6 reels). This is a rollicking good feature
comedy. My patrons just sat and chuckled
during the entire showing. Moral tone good.
Had fair attendance. Draw all classes in
town of 3,500. Admission 10-33. M. W. Lar-
mour, National Theatre (450 seats), Graham,
Texas.

LUCK. (C. C. Burr),, (G reels). Star, Johnny
Hines. A good comedy well worth seeing.
Moral tone good and it is suitable for Sun-
day. Had good attendance. Draw all classes
in town of 1,500. Admission 10-25. Miss
Douglas Robertson, Princess Theatre (250
seats), Flemingsburg, Kentucky.

Paramount presents a William de Mille production, "The Bedroom Window," with May McAvoy, Malcolm MacGregor, Ricardo Cortez,

Robert Edeson, George Fawcett and Ethel Wale*.

730

MOVING PICTURE WORLD

June 21, 1924

T. 0. C. C. Hears OToole

National Heal Tells N. Y. Group of
Power of "Home Touch"

"The Home Touch," National President
M. J. OToole told members of the Theatre
Owners Chamber of Commerce, Greater
New York exhibitor organization, at their
meeting this week, "is the greatest means
of efficiency in legislative centers."

President OToole, who was accompanied
to the meeting by former president Sydney
S. Cohen, was given a great ovation by the
exhibitors. The major portion of routine
business was suspended in deference to the
guests who were the chief attractions of the
afternoon.

"The exhibitor who lives in the congress-
man's neighborhood is the man who can ex-
ert the most influence when it comes to
getting action from that district. The out-
side agencies mean very little," he declared.

OToole was marked in his praise for the
local organization, saying that the good it
is accomplishing is reflective in similar units
throughout the country.

Abramson With Chadwick

Max Abramson, title-writer an scenario
editor, who recently was brought to New
York from Hollywood for the purpose of
titling and editing Ivan Abramson's latest
production for Chadwick Pictures Corpora-
tion, "I Am the Man," has also been en-
gaged to title and edit "The Painted Flap-
per," a Gorman production recently com-
pleted on the West Coast for the Chadwick
organization.

Baby Ott Signed

Jackie Ott, 5 years old, has been signed
for a part in "Born Rich," to be distributed
by First National Pictures, Inc.

Hubbell With Dempsey

Edwin Hubbell, Wampas "baby startlet"
of 1924, has been selected for a role with
Jack Dempsey in one of the Universal pro-
ductions under his ten-picture starring con-
tract. Erie Kenton, director of the Gump
comedies, is guiding the filming.

Lauds "Cytherea"

Joseph Hergesheimer, whose story of
"Cytherea" was filmed by Samuel Goldwyn
with Geocge Fitzmaurice directing under
the title of "Cytherea — Goddess of Love,"
has written Mr. Goldwyn expressing his de-
light with the result.

Cohn on Way West

Jack Cohn of C. B. C. Film Sales Corp.,
and also chairman of two committees of
the I. M. P. P. D. A., has left for the West
Coast to remain several months. In addi-
tion to directing the membership and ad-
vertising committees he has frequently
looked after the work of those committees
on which Joe Brandt acted when the latter
was absent from New York.

Has First One Ready

Al Herman has completed the first of the
series of Century comedies depicting Ameri-
can home life in which Waunda Wiley, Cen-
turv's new star, will be featured with Harry
McCoy and Al Alt. The title is "His
Friend's Wife."

Western's Title Changed

Second cf Series of Buddy Roosevelt's
Called "Battling Buddy"

The second of the series of eight western
thrill-stunt dramas starring Buddy Roose-
velt has been completed by Lester F. Scott,
Jr., and the negative has been shipped from
Los Angeles to New York to Weiss Brothers'
Artclass Pictures Corporation, the dis-
tributor of the pictures.

It is called "Battling Buddy" and is said
to give "Rough Ridin'," the first of the
series, severe competition in the way of
thrills and daredevil horsemanship performed
by the star, Buddy Roosevelt. The second
Buddy Roosevelt was first called "A Bat-
tling Buckaroo" and so announced, but the
title was changed to "Battling Buddy" when
it was learned another picture was carry-
ing the other name.

Louis Weiss, Artclass executive, reports
negotiations are on for several new terri-
torial sales which it is expected will be closed
this week.

Max Weiss in Detroit

Negotiations are on for an extended run
of "After Six Days" at the Shubert Detroit
Opera House, Detroit, Mich., with the deal
due for consummation this week. The Shu-
bert Detroit plays legitimate stage theat-
rical attractions of the first grade only as a
regular policy.

Max Weiss, president of Weiss Brothers'
Artclass Pictures Corporation, which con-
trols "After Six Days," is in Detroit this
week in connection with the negotiations for
the run of the picture in that city.

Will Film "Great Divide"

Reginald Barker will film "The Great
Divide," adapted by Waldemar Young from
the play by William Vaugh Moody, on an
elaborate scale for Metro-Goldwyn-Mayer,
according to an announcement from Irving
Thalberg, assistant to Louis B. Mayer, vice-
president in charge of production. Arrange-
ments are now being made to photograph the
majority of the big scenes on location in
Arizona.

Four Banner Films

Banner Productions, Inc., has closed a con-
tract with Ben Verschleiser, formerly gen-
eral manager of the Grand Asher studios,
for four feature productions to be made on
the West Coast. The first of the series,
which is in production, is Evelyn Campbell's
Cosmoplitan Magazine story, "Empty
Hearts," under the direction of Al Santelle.

Changes in Personnel

Tom Bailey, formerly Paramount branch
manager at Portland, Ore., has been ap-
pointed branch manager at San Francisco,
succeeding O. B. Traggardh, who will
shortly assume an important executive posi-
tion in another department of the Paramount
organization. H. Neal East, formerly sales-
man at Portland, has been appointed branch
manager succeeding Bailey. Frey Meyers,
formerly sales manager at the Washington
exchange, has been appointed branch man-
ager at Wilkes Barre, succeeding E. W.
Sweigert, resigned.

Exhibitors ! Don't fail to send all the Re-
ports you can for Publication in Our
"Straight From the Shoulder Department."

His Trouble With Films

Post Office Wants Shippers to Use
Labels of Department

The Post Office Department continues to
experience trouble in handling film ship-
ments, due in large part to the failure of
patrons to use address labels which are
properly arranged and their failure to remove
the previously used postage stamps and
address labels when the parcels arc re-
mailed.

The department, at the request of the
moving picture industry, from time to time
has issued instructions to postmasters to
give the best service possible to film ship-
ments, to handle them promptly, stamp
thereon the hour of mailing, if such stamps
are used at the post office, and, if not ac-
cepted by the addressee to return the par-
cel immediately, if a request to that effect
appears thereon.

In order that this service may be given,
however, it is pointed out, it is essential that
patrons of the mails use the labels sug-
gested by the department. These labels are
approximately four by six inches in size.
In the upper left hand corner should appear
the name and address of the sender to-
gether with any request for prompt return
of unaccepted matter and a guarantee of
return postage. In the lower left hand cor-
ner, in bold-faced type, should be printed
the words "Important. Theatrical Matter"
and over the address of the label, in similar
type could appear the words "Motion pic-
ture films."

The address label and used stamps should
be removed when a parcel is remailed, but
the caution label required on such ship-
ments need not be removed so long as it is
in good condition.

Jackie Busy Again

Jackie Coogan's new Metro-Goldwyn pic-
ture, "Little Robinson Crusoe," is in pro-
duction on the West Coast under the di-
rection of Scott Dunlap, working under the
personal supervision of Jack Coogan, Sr.,
according to advices from Louis B. Mayer,
vice-president in charge of production.
"Little Robinson Crusoe" is the story writ-
ten especially for Jackie by Willard Mack.

The cast includes Tom Santschi, Will
Walling, C. H. Wilson, Bert Sprotte, Eddie
Boland and James Wong, uncle of the pop-
ular Oriental screen beauty, Anna May
Wong.

Warner's Foreign Deal

One of the most important Warner Bros,
distribution deals for territory outside of
the United States was closed this week
when Col. A. C. Bromhead, chairman and
managing director of Gaumont, Ltd., of
London, completed negotiations with th«
Warner Bros, through Albert Warner,
whereby the Gaumont Company will handle
the forthcoming 1924-25 program of twenty
bigger and better productions from the
Warner Studios for the United Kingdom.

Signs Beverly Bayne

Beverly Bayne will return to the silent
drama as the feminine lead in "Her Mar-
riage Vow," which the Warner Brothers are
making. She will appear opposite Monte
Blue.

June 21, 1924

MOVING PICTURE WORLD

731

Educational Convention Will
Be at Los Angeles July 1-5

THE third national convention of ex-
change managers and executives of
Educational Film Exchanges, Inc.,
will be held in Los Angeles July 1 to 5.

"Los Angeles," said E. W. Hammons, pres-
ident of Educational, in making this an-
nouncement, "has been selected as the con-
vention city as a reward to the Home Of-
fice executives and branch managers for the
finest season's business in the history of our
organization, as well as to give them all an
opportunity to get better acquainted with
our producing forces.

"Especially has the late winter and spring
business been notable, and the sales force is
winding up the season in a blaze of glory.
Our bookings during May, right at the be-
ginning of the warm weather season, are
without precedent. With this splendid show-
ing, we are going to visit the studios while
laying plans for the coming season, before
starting our intensive work on the 1924-25
product. We are looking forward with con-
fidence to the fall, and do not feel that it
is necessary to rush into the field in early
summer to sell those pictures which will
not be released for two or three months at
least."

The Home Office delegation and the man-
agers of the Eastern exchanges will meet in
Chicago June 27. Two special cars have
been engaged to carry them from that city
to Los Angeles and back. All other ex-
change managers except the Rocky Moun-
tain and Pacific Coast men will meet the
train in Kansas City. The trip will be made
over the Santa Fe.

The executive office contingent will con-
sist of Mr. Hammons, A. S. Kirkpatrick, as-
sistant general manager; D. J. Chatkin, act-
ing domestic sales manager; J. R. Wilson,
assistant domestic sales manager; Gordon S.
White, director of advertising and publicity,
and Lowell V. Calvert, supervisor of ex-
changes. They will be accompanied by O.
R. Hanson, Canadian general manager; Cap-
tain George MacL. Baynes and Harvey
Day, of the Kinogram Publishing Co., Inc.,
and Lloyd Hamilton, star of Hamilton Com-
edies, and Mrs. Hamilton. Hamilton has
been in New York for several weeks on his
annual vacation and in conference with Mr.
Hammons regarding production plans for
next season, and has delayed his return to
Los Angeles in order to make the trip in
company with the Educational executives.

The convention will be held at the Am-
bassador Hotel in Los Angeles, business
sessions beginning on the morning of Tues-
day, July 1. Sessions will continue through

Saturday, the delegates leaving for their re-
spective headquarters on Sunday, July 6.
It is expected that one day will be spent at
the Christie Studios, where the Christie
Comedies, Bobby Vernon Comedies and
Walter Hiers Comedies will be produced, and
another day at the Fine Arts Studio, where
the Mermaid Comedy, Hamilton Comedy,
Juvenile Comedy and Cameo Comedy units
will be at work. It is intended that the ex-
change managers and executives shall be
present at the studios when the producing
companies are actually at work on the com-
edies for the fall schedule of releases.

The same general plan for the business
sessions will be followed at the Los An-
geles convention that was found so success-
ful and efficient last year, when the national
convention was held at the Pennsylvania Ho-
tel, New York City. Each exchange man-
ager will give a concise survey of condi-
tions in his territory. This will be followed
by a national resume by the Home Office
executives, and plans and policies for the
1924-25 season will be formulated.

Scenes from "Her Own -Free Will," starring
Helene Chadwick and released by the W. W.
Hodkinson Corporation.

Last St. John Comedy

"His Better Half," which is scheduled for
publication on June 15, will be the last Al St.
John comedy to be released this season by Fox
Film Corporation.

Warner Convention Results in
Better Plan for Distributors

By TOM WALLER

Al St. John, who will star in Educational-
Tuxedo comedies, and Doris Dean, who will
be his leading lady.

Next to the agreement that the 1924-25 pro-
duction schedule will have a minimum of
twenty features, the big thing accomplished
at the Warner Brothers' convention, just
terminated at the Coast studios, was the
resolution adopted to bring closer together
members of the Warner fraternity. This
came about in the appointment of a com-
mittee of five prominent distributors of War-
ner product which will be representative of
all Warner distributors at meetings to be
held quarterly with executives of the or-
ganization. At these special conferences the
men away from the home office will be able
to voice their suggestions and those of their
colleagues on Warner policy, production and
distribution.

According to Lon Young, head of the com-
pany's advertising and publicity departments,
the consensus of opinion at the convention
was that the paid columns of the trade pa-
pers furnish the best medium of business
getting. Young states that Warners bank
this assertion on their experience of last year
when they advertised extensively in national
publications. As the result of that experi-
ence, he said, they have decided to greatly
enlarge their advertising in the trade press
this year.

Delegates arriving in New York City from
the convention this week included: Abe
Warner, Lon Young, Sam Morris; also Bob-
by North and Henry Siegel of the Apollo
Exchange ; L. Berman, Philadelphia ; W. B.
Shapiro, Boston; Harry Charnes, Cleveland.
Sam Warner will remain on the Coast an-
other week. Harry Warner is making his
home out West to aid his brother Jack in
supervising production.

At the convention, which opened at the
Hotel Ambassador, Los Angeles, on May 28

and closed May 31, announcement was made
that the full Warner 1924-25 product has
been solidly booked throughout the United
States and Canada. All of the features in-
cluded in the new schedule, according to
Young, are based upon successful novels or
stage plays. Under the working title of
"Three Women" Ernest Lubitsch will com-
plete his first contribution for this list by
June 30, it is expected. As agreed in his
contract, he will then make a picture for
Paramount, returning to the Warners
about September, when he will start his
second for the future big Warner output.
The theme of this second vehicle is as yet
undecided.

Sold to Merit

Arrow Film Corporation announces that
"The Mysteries of Mah-Jong," their novelty
featurette, shown last week at the Rivoli
Theatre, New York, and the 26 "Arrow-
Great-Westerns," starring Ben Wilson. Dick
Hatton and Yakima Canutt, champion Ameri-
can cowboy, have been bought by Merit
Film Corporation for New York State and
Northern New Jersey.

Haymaker With F. B. O.

Pursuing his policy of constructive up-
building, B. P. Fineman, general manager
of the F. B. O. studios, announces the ac-
quisition of Herman Rayniaker, who will
direct alternate episodes of the "Telephone
Girl' series from now on. Percy Pembroke,
who directed the tenth episode, was engaged
a few weeks ago, and Mr. Rayniaker will
alternate with him.

MOVIAG PICTURE WORLD

June 21, 1924

Metro-Goldwyn
Convention

METRO-GOLDWYN branch man-
agers and district managers of the
southern and mid-western territories
are meeting this week in their annual sales
convention at the Congress Hotel, Chicago.
E. J. Saunders and James R. Grainger are
presiding.

The Chicago convention is the second in
the series of three which Metro-Goldwyn
is holding at this time. The first was held
in New York last week for the branch and
district managers of the whole eastern ter-
ritory. The next will be at San Francisco
for the sales convention of the managers
of the west.

The purpose of these conventions at this
time is to thoroughly acquaint the men in
the field with the quality and variety of the
Metro-Goldwyn product for the coming sea-
son and to lay the foundation for the in-
itial sales campaign of the merged company.

Among those present in Chicago are S. A.
Shirley, of the Chicago territory; W. C.

Holding Sales
Now in Chicago

Sachmeyer, of Cincinnati, and C. E. Kess-
nich, of Atlanta; L. Rozelle, of Chicago; S.
Shurman, of Milwaukee; Joseph Klein, of
the Cincinnati office; J. J. Burke, Jr., from
Atlanta; C. J. Briant, manager of the New
Orleans office; L. Bickel, Dallas; C. T.
Lynch, from Omaha ; C. E. Almy, manager
in Cleveland; L. Sturm, managing the De-
troit office; W. Wilman, from Indianapolis;
A. H. Fischer, of Minneapolis; W. E. Ban-
ford, Des Moines; L. B. Metzger, from Kan-
sas City, and C. Werner, St. Louis manager.

Buchheister Busy

Oscar Buchheister Studios have so much
work to look after that they find it neces-
sary to keep a night force in full operation.
Indications are, according to Buchheister,
that the period of this rush will be indefi-
nite. He expresses his gratitude to the many
companies which are making this condition
possible.

GASTON GLASS

Who has been featured in Chadwick Pictures'
"I Am the Man," and is now being co-starred
with Helene Chadwick by Distinctive

Held In Abeyance

A Little Late, But Bill Legalizing
Fight Films Is "on Tap"

Washington, D. C. — Exhibition of motion
picture films depicting boxing matches or
prize fights would be made possible and legal
under the terms of a bill introduced in the
House of Representatives just before the
adjournment of this session of Congress, by
Representative Dickstein, of New York.

The author of the bill knew, of course,
there could be no chance afforded for its
consideration at this time, but it is "on tap"
for consideration in December. Mr. Dick-
stein declares that he does not believe that
the original act, which his bill would repeal,
was intended to be permanent legislation,
nor intended to make criminals of good citi-
zens who enjoy the sport and who like to see
prize fights.

The Dickstein bill also proposes that in
addition to the tax now imposed upon the-
atre admissions a tax of 1 cent for each 10
cents or fraction thereof of the amount
paid for admission to any place where there
is exhibited any film or moving picture rep-
resentation of any prize fight or encounter
of pugilists. It is estimated that between
$30,000,000 and $50,000,000 would accrue to
the Federal revenues through the operation
of this provision.

Banner Closes Deal

Sam J. Briskin and Geo. H. Davis of
Banner Productions, Inc., have just closed a
contract with Morris Kohn and Charles
Goetz of Dependable Exchange, Inc., where-
by the Dependable will handle the series of
four Banner productions for New York and
Northern New Jersey territories.

The first of the series, "The Truth About
Women," with Hope Hampton and Lowell
Sherman as the stars, has just been com-
pleted under the direction of Burton King.
Banner Productions also announce that the
first of the four features to be made on the
Coast has gone into production, with John
Bowers and Clara Bow added to the cast.

More States Lined Up

Five New Territorial Franchise Hold-
ers for Principal Pictures

Five more new territorial franchise holders
to handle the Baby Peggy and Harold Bell
Wright Master productions for Principal Pic-
tures Corporation were announced this week
by Irving M. Lesser, vice-president and gen-
eral manager of distribution. They are:

A. H. Blank, operating the A. H. Blank
Enterprises, taking in the states of Iowa,
Nebraska, Kansas, Western Missouri, with
exchanges at Des Moines, Omaha, Kansas
City, under the direction of Harry Wein-
berg and E. C. Rohden.

Ben Friedman, owning and operating the
Friedman Film Corporation, handling Minne-
sota and North and South Dakota, with ex-
change in Minneapolis.

Jules Wolf, president of the Inter Moun-
tain Educational Film Exchange, Inc., oper-
ating in Utah, Wyoming, Colorado and New
Mexico, with exchanges at Denver and Salt
Lake City. Mr. Wolf is operating indi-
vidually as a territorial franchise holder for
the Principal Master productions.

Col. Fred Levy, owning and operating the
Big Feature Rights Corporation, of Louis-
ville, Ky.,

Harry Crelle, vice-president of Supreme
Photoplays. Co., of Pittsburgh, with exchange
in Pittsburgh, embracing Western Pennsyl-
vania and West Virginia.

Choosing Locations

King Baggot, Universal director, and a
technical staff has left for Coeur d'Alene,
Idaho, where they will choose locations in
the mining country for "The Tornado," Uni-
versale adaptation of Lincoln J. Carter's
famous play. House Peters is to star in the
new picture, to be his first under a recently
signed Universal contract. Elmer Sheely,
art director; Bill Rau, unit production man-
ager, and Friend Baker, cameraman, accom-
panied Baggot.

New Theatre on Coast

Symphony Opens at Compton, Cal.,
Showing "Uninvited Guest"

With seats selling high and several hun-
dred of the screen's prominent actors, di-
rectors and executives present, the new
Symphony Theatre at Compton, California,
twenty miles from Los Angeles, was offi-
cially opened last week with a presentation
of Metro's "The Uninvited Guest."

B. F. Rosenberg, manager of the Metro-
Goldwyn office in Los Angeles, in writing to
Metro-Goldwyn officials here about the
Compton opening, declares that "it is a
remarkable fact that about two-thirds of the
houses opening in this territory are using
Metro productions as their opening attrac-
tions.

"We try very hard to give these exhib-
itors great service on the opening night — in
other words, to illustrate this point clearly,
the head of our publicity department, Mr.
H. D. McBride, acted as master of cere-
mony on this opening night, and our Mr. J.
T. Brown, in the publicity department, was
on the job nearly all day the opening day
helping Mr. Davenport, the owner, complete
arrangements for the opening. This is in
line with Metro-Goldwyn's idea of 100 per
cent service."

"Her Own Free Will"

Hodkinson to Release Completed Fea-
ture Starring Helene Chadwick

"Her Own Free Will," from the Ethel M.
Dell novel of the same title; was completed
this week by Eastern Productions at the Bio-
graph Studio.

"Her Own Free Will" is the first of the
series of special features to be produced by
Eastern Productions, Inc., for release
through Hodkinson. Helene Chadwick is
starred supported by Holmes Herbert, Al-
lan Simpson, Violet Mercereau and George
Backus.

It is set for release through Hodkinson
on July 20.

June 21, 1924

MOVING PICTURE WORLD

735

Three Plane Banner
Yields Good Effects

Recently we described a banner stunt used
by the Circle Theatre, Indianapolis. Stanley
N. Chambers, of Miller's Theatre, Wichita,
offers something else on The Song of Love,
a cut of which is shown here.

The backing, on which is painted a desert
landscape at the sides and an oasis city in
the center, sets back from the surface some
five or six inches. The openings are cut
into the surface, an oval for the title and
trefoil arches for the sides. Back of the
latter are set cutouts of the star and her
lead, midway between the front and back,
but sufficiently distant from the surface to
not only get perspective but to permit illu-
mination by lamps concealed behind the
front.

This banner is used in the lobby for the
current showing, but will work as well for
the underline the other side of the doors.

Two and three plane banners are working
their way east from the Pacific Coast where
they have long been standard in the better
houses.

A First Nutioittil Release

A USEFUL IDEA FOR A BANNER FOR LOBBY OR FOYER
In this display from the Miller Theatre, Wichita, Kans., the exhibit is on three planes,
the surface, the cutouts and the backgrounds. The arches and ovals are cut from the
surface and the cutouts placed in back of these.

Permament Hooks

Working far enough ahead to get it lined
up properly, Bill Branch, publicity manager
of the Empire Theatre, San Antonio, Texas,
sold a shoe firm on naming a new sandal
after Betty Compson, breaking the advertis-
ing along with that for Woman to Woman.
The store was given a special rate on pair
passes to the matinees to permit them to
offer a pass with each sale.

The advertising manager of the store has
planned to hold what are not sold on this
play for a drive on the next Compson pro-
duction. At any rate they will remain the
Betty Compson sandal, and it is intended
to link other names to different articles of
women's wear for a permanent hook-up in-
stead of changing the name with each at-
traction.

Six Pueblo Indians
Rode Covered Wagon

When The Covered Wagon played Louis
L. Dent's Palace Theatre, El Paso, J. M.
Edgar Hart got hold of half a dozen Pueblo
Indians to go around town with a real cov-
ered wagon.

They not only paraded, but it was ar-
ranged for them to visit the schools during
recess time where the Indians did their tribal
dances and their manager lectured on the
history of the tribe.

It would seem that that should entitle
them to their money, but Edgar had another
idea. During the openings he had them
stand on tiie marquise and in the windows
in statuesque poses while one of them beat
the ceremonial drum.

Probably if the picture had been held over
Edgar would have been staging a Wild West
show up and down Main street. As it was,
they had a very comfortable week — very
comfortable.

Plan nmv for your fall opening. It's not too
early.

Asked the Ladies

to Select Ending

As you probably know, there are two end-
ings to Woman to Woman, one the natural
and indicated tragedy and the second a
forced "happy" ending. Managers are given
their choice.

S. W. Wallace, Jr., of the Criterion Thea-
tre, Oklahoma City, made this the basis of
a stunt costing $27.50 and bettering business
about $400, or $100 a day on the run.

Four days in advance of the opening he
took a four inch single headed: "Is your
name here? The following are invited to
a private showing of Woman to Woman."
Below were carried the names of ten prom-
inent women, each on a separate line. Fol-
lowing this was the date and time and the
house signature. Ten other names were
used on the two following days and on Fri-
day afternoon, the day before the special
showing, a larger space carried these thirty
names and twenty others.

All four days the newspapers carried spe-
cial stories to the effect that at the special
showing the proper ending would be se-
lected by the guests.

Saturday morning the picture was run
through with the tragic ending, followed by
the other. Each woman had been given a
voting card on her entrance, and the vote
was overwhelmingly in favor of the sob.

The picture opened Sunday and the news-
paper comment was against the unhappy
ending, which gave Wallace a comeback in
which he pointed out that the women had
decided that this was the only logical finish.

It gave a special story for eight days
running, a story of real interest, and eight
stories for a four day run is about as much
as you can expect.

A GOOD CHARLES E. SASSEEN LOBBY ON SCARAMOUCHE
Used for the Queen Theatre, Galveston. The color scheme is cream ground with dark
green letters and red and yellow flowers
through the material

The head cutouts are apparently pushed
An effective front that cost only $1650.

Played the Title

There is nothing much about automobiles
in The Next Corner, but Guy Kenimer, of
the Arcade Theatre, Jacksonville, Fla., hung
the picture to the autoist with a slogan,
"Drive slowly. You may meet a fool at The
Next Corner." This was good for five ban-
ners on as many streets, two of them being
seventy feet wide. The same idea with
"you may meet trouble" was used on 43
stanchions along the main thoroughfares.

Plastigrams got in much of the crowd, but
the signs helped.

736

MOVING PICTURE WORLD

June 21, 1924

Got Exploitation

at Reduced Rates

Exploitation cost was cut by S. L. Faulk-
ner, of the Majestic Theatre, Austin, Texas,
when he played Fair Week.

Many Southern Enterprises managers put
in soft drink stands and other concessions,
some of them serving free samples and
others making a charge, but Faulkner did
something much better. He laid off the con-
cessions to the women of the Business and
Professional Women's League, and they set
up a soft drink stand, a home made candy
counter and a fish-pond. Also they rafted in
a lot of additional publicity, in and out
of the newspapers, and it is not going to
hurt Faulkner in the least in the matter
of good will.

And along the same economical lines
Faulkner hunted up the dealers in toys who
were carrying their Christmas stocks over
from last December. They were glad to
sell him their chapter stuff at cost or even
a little below, and he got several hundred
noise makers for $4, which were distributed
free to help along the carnival idea.

For an extra clean-up he threw out her-
alds to a crowd of about 2,000 which had
gathere to witness the breaking of the
ground for a new stadium.

A First National Release

WHO COULD WANT MORE THAN THIS FOR THE WANTERS?

It is Frank Steffy's idea for the lobby of the Coliseum, Seattle, Wash., and one of the
prettiest designs he has turned out in several months. The main idea was the use of
orange blossoms for the decoration, to match the bride picture in the litho.

Good Small Stunts
Enough for Lloyd

H. C. Farley, of the Empire Theatre,
Montgomery, Ala., is another manager who
knows it is foolish to waste money on big
stunts for Harold Lloyd. He knew that a
lot of little things merely to show the star
and a new title would suffice. He used a
30-inch newspaper space twice and the usual
amount of paper, and he managed to land a
difficult florist"s window with "If you are
Girl Shy, say it with flowers." An oculist
made a display of tortoise rimmed glasses,

with three cards. One read: "His fortune,'
a second gave "What do you value yours?"
and the third was the play, house and dates.

Two thousand novelty heralds were
thrown out. These were four pagers titled
"How to Make People Laugh. By Harold
Lloyd." Page three carried things that did
not make people laugh, the copy being bur-
lesque. A broken line carried them over to
the fourth page and the house advertise-
ment. To supplement this 3,000 cheap post-
cards were gotten up with "This is no mail
for the mails." These were stuffed into the
letter boxes as Mr. Farley has a very select
mail list and wanted to get these to every-
one.

He used 100 car cards reading "You can
take street car rides of joy and laughter with

Harold Lloyd in Girl Shy, at the Empire,
but not in our cars. Our men are respon-
sible." Because this was a plug for the com-
pany the cards cost only the printing. An
automobile company sent out a car bannered
that you would not be Girl Shy in their
make of bus, and there was a large painted
banner on Court Square and plenty of win-
dow cards.

^The White Sister

LILLIAN Gl

A Side Show

It had nothing to do with pictures, but
Charles Morrison made big business for the
Imperial Theatre, Jacksonville, by working
a sort of side show.

A woman aviatrix was injured while
changing planes at a flying circus at Pablo
Beach, where Jacksonville cools off during
the heated term. Morrison hired her to
make personal appearances at the Imperial
in connection with Dorothy Dalton in A
Moral Sinner, and tell how it happened. The
wrecked plane was on display in the lobby.

The other members of the circus did
stunts over the theatre in return for news-
paper publicity which Morrison arranged
for, and an anchored parachute was flown
from the roof when the wind was strong
enough to keep it up. This seems to be a
new idea.

He got a four-day crush for very little
extra money.

A Metro Release

A CLEVER TREATMENT OF A WHITE SISTER CUTOUT

H. B. Clarke, of the Garing Theatre, Greenville, S. C, bordered this with a pair of
candles and topped it with a lattice with easter lillies, as appropriate to the season of
its showing. We do not exactly admire the cutouts on the candles.

Transit Heralds

C. B. Stiff, of the Tivoli Theatre, Chatta-
nooga, has a new one on us. By arrange-
ment with the trolley company he has a boy
on each of the cars to hand heralds to in-
coming passengers.

This is an extension of the idea of the
Howard Theatre, Atlanta, which gives her-
alds at transfer points, arguing that people
about to take a street car ride have time
to look over the literature. The new
scheme is more direct, but practicable only
where there is a fairly limited number of
cars.

Tune 21, 1924

MOVING PICTURE WORLD

737

Store

Business
Conducted Thru Oui

First National Release

A STRIKING HAND PAINTED SIGN FOR A SECRETS RUN
This was planted in the window of a vacant Cleveland store for the three weeks' run
of Norma Talmadge in Secrets at the Stillman. Note the heart-shaped foliage on the
trees. No color effect is suggested, though you can guess at the peacock.

Triumph Lobby Is
Loud as a Whistle

H. B. Vincent, of the Beacham Theatre,
Orlando, Fla., told Frank H. Burns to get
a good loud lobby for Triumph, and Burns
turned out one that could be heard half a
mile without the aid of a microphone.

The cut shows three large banners and a
set piece all carrying the title in letters
measured by the foot instead of the inch.
There are fourteen pennants each with the
title and fourteen more with one letter each
in behind the first row, spelling the title
two more times.

We don't know just what Burns was
shooting at with that talk about "Orlando's
priemiere." Any picture has its Orlando pre-
miere. Possibly he means that Orlando got
this picture earlier on the release date than
is usual, but it doesn't carry much convic-
tion if you study it out. "World premiere" or
"Simultaneous with New York and Chi-
cago" might mean something, but this brings
no especial thrill. It does, however, show
one of the most emphatic lobbies the
Beacham ever put out. It simply will not
be ignored, and this has an effect upon the
ticket sales.

Mostly Legs

For the central panel of the lobby ban-
ner on Why Men Leave Home, the Liberty
Theatre, Seattle, used the legs from the
First National paper, getting a nice display
that caught the eye and gave a laugh to the
sophisticated. The main panel was flanked
by smaller ones giving the names of Lewis
Stone and Helene Chadwick.

This might not be so good in a neighbor-
hood house with a family trade, but the Lib-
erty is "downtown," and it went over all
right.

Schade Interviewed

George Schade, of Sandusky, is a City
Councilman as well as manager of the thea-
tre bearing his name, and each job helps
the other.

As a sample of how it works, George got
himself interviewed lately on the Sandusky
brand of gangster, comparing him with the
Mexican and other types — But mostly Mexi-
can. He said nothing about his forthcoming
attraction, but when he played The Bad Man
people were more than usually interested in
the First National because they knew all
about his type.

The moral is to go get yourself a job as a
City Father.

Had a Real Shiek

for Song of Love

This desert scene for The Song of Love
cost the Messerole Theatre, Brooklyn, very
little more than a cutout, and naturally a
real Sheik has more pull than any cutout
work.

A First National Release

A SATISFIED SHIEK

The tent was hired from an awning con-
cern, the hookah probably was borrowed and
any costumer will rent a burnous and cape.
If you want to make it complete, you can
get a real Arabian record from either the
Victor or Columbia, if you order in advance,
and run that with a repeater in the tent. It
does not show clearly in the cut, but there
is a sketchy painted back and the title and
date are lettered on the top.

Sometimes a Sheik is better than a shriek.
Thomas G. Coleman, of the Rialto Theatre,
Macon, Ga., used a green and yellow tent
for Shadows of the East and made Frank
Mayo and Mildred Harris secondary to
Edith Hull in all his displays, reminding all
and sundry that this was the author of The
Sheik. It brought the money in.

A Paramount Release

THERE WAS NO QUESTION IN ORLANDO AS TO THE FEATURE
H. B. Vincent and Frank H. Burns got out a lobby that is about as emphatic as any-
thing the Beacham Theatre has ever shown. It is not artistic, but the big idea was to
sell the De Mille play, and this did the stunt to the last thin dime.

738

MOVING PICTURE WORLD

June 21. 1924

A Universal Release

A CLEVER BOX OFFICE TREATMENT FOR THE HUNCHBACK
Planned by the Cameo Theatre, Pittsburgh, for the run of The Hunchback of Notre
Dame. The ticket booth was made the centre of the display instead of permitting it
to be a detriment to the wall construction, and it was well worth the trouble.

Sidewalk Carnival
Helped Fair Week

Charles Morrison, of the Imperial Thea-
tre, Jacksonville, innocently made a lot of
work for the Secretary of the State Fair
Association when he advertised in the local
paper for concessionaires for Fair Week.
Although he very clearly announced that
application should be made to the Imperial
Theatre, a lot of professionals called up the
Secretary, supposing that he would know all
about it, and he was kept busy explaining.

Morrison found a number of dealers who
were willing to donate their wares in re-
turn for the advertising, but he felt that it
would be more in keeping to permit them
to make a nickel charge. It would hold
down the chronic deadheads and at the same
time give more of an air of reality to the
stunt.

An orange drink concern put up a thirty
foot counter along the curb, with the per-
mission of the city officials, and dispensed
orange drink, hot dogs, sandwiches, cones,
candy and peanuts, and did a thriving busi-
ness.

From an old showman Morrison obtained
some side show paintings, which were fas-
tened to a tent borrowed from an awning
company in return for an advertisement, and
he put out a small ballyhoo with a couple of
clowns, a girl jockey and an announcer.

He even took the atmosphere inside and
candy butchers passed through the house
just before the feature selling cones and
peanuts with the cry: "Last call, folks, be-
fore the big show starts. Get your peanuts
and cones. Last time we pass among you."

It was better than a stage prologue and
helped the people to like the comedy. Busi-
ness broke no records, but it was much bet-
ter than it might have been had Morrison
slid.

Horned In

B. S. Barr, who recently took over the ex-
ploitation work for a chain of houses in
South Brooklyn, paid half the cost of a lov-
ing cup to be given the most popular street

car conductor in that section. The cup
ostensibly was given by a locality weekly
newspaper, and there was no inclusion of
the theatre other than the announcement
that the presentation would be made at the
Peerless Theatre, but it broke the ice in a
rather haughty small time sheet and next
hook-up will probably give the house more.
The theatre's interest was due to the fact
that it was playing Johnny Hines in Con-
ductor 1492.

Barr also got a local clothing company
to show the styles the local Beau Brummels
were using, with a reference to the 1824
model, but without reference to the fact
that the old timer would be' shown at the
Peerless.

This is a nice time of year to start an ice
water supply in the lobby. The ice will be
supplied in return for a credit card, and the
water won't cost you much. Set it well back
to get them in.

Double Punch

C. W. Irvin, of the Imperial Theatre, Co-
lumbia, S. C., put on a men's fashion show
for A Society Scandal, just to be different.
He made it more of an attraction by hiring
the glee club quartet of a nearby university
to wear the clothes and sing several num-
bers. His doorman, Sam Hammond, a fine
amateur burnt cork artist, worked out a skit
with a small boy who sings at the kid mati-
nees, and this was one of the hits of the
show.

The store contributing the clothes also paid
the quartet, rigged the stage setting and
paid for a twenty inch display ad. Mr.
Irvin paid the small boy $2.50, which was
his share of the expense.

As a by-product, the owner of a large de-
partment store was so well pleased with the
performance that he has arranged with Irvin
to put on a women's show with gowns and
models from New York.

A Paramount Release

AN ELABORATE SIDEWALK BALLYHOO FOR FAIR WEEK AT THE IMPERIAL THEATRE, JACKSONVILLE.

Charles Morrison rigged up a tent over the marquise, borrowing paintings from a local showman and had orange drink, ice cream cones, hot
dogs and peanuts for sale, with free balloons and a couple of clowns, not to mention a girl jockey and a leather lunged barker. He got
everyone in town to the front of the theatre, and managed to get a good percentage of them inside.

June 21, 1924

MOVING PICTURE WORLD

739

Makes White Space
Replace Cut Work

E. R. Cann, of the People's Theatre, Yar-
mouth, N. S., sends in a two sixes for Little
Old New York and writes that he thinks it
is pretty fair considering the limited facili-
ties of a small town printing office. We'll

PEOPLE C

MONDAY
TUESDAY

"Mlk Old
New york

ARION DA VIES
HARRISON FORD

MAHLON HAMILTON

) Orchestra Accompli

A Qoldicyn-Cosmopolitan Release

WHITE SPACE HELPS

second the motion. In the case of Little
Old New York there are some silhouette cuts
that will give good reproduction even in
the country papers, but we take it that Mr.
Cann could not get these, and so he makes
white space give him about the same display
value. The cast might be better if set in
upper and lower case, but since this is not
done we presume that the office had no font
of appropriate size with small letters, so he
had to use this or cut to a straight Roman,
which would have been a little too small with
so little display. This makes a very sightly
display. It might tell a little more about the
pciture, but telling too much would spoil the
display, and the talk was gotten over in the
reading columns, so it was not really
necessary to repeat it here. We think that
Mr. Cann is fortunate in not having a great-
er variety of faces which might tempt a com-
positor to use too much fancy work. This
is a very clean space, and this generous use
of white is better than an endeavor to re-
place cuts with ornamental rule work. Mr.
Cann has done better than many managers
with several times his equipment facilities.
Mr. Cann has one point in his favor. He
uses his brains. He does not need so much
variety in type.

Pictorial Border

Gets Attention

About the most striking point to this dis-
play on Black Oxen from the Salem Theatre,
Salem, Mass., is the border, which is about
42 points wide. It even overshadows the cut,
which has been regarded as sufficient by
most advertisers. Probably the same appeal
could have been gained through the use of
a similar amount of white space, and this
would have given greater force to the type.
It is rather ordinary composition, good but

not striking, and there is almost too much
talk, though this copy is well written and
does not fall into the category of too much
argument, though the last bank is unnec-
essary. The story is sold on striking lines
and then almost an anti-climax is supplied
by a seven line double common paragraph
that goes over the ground anew but telling
the same old story. Most of the selling will
be done by the top lines. "Something a
millionaire would give his last dallar for.
Something a woman would barter her im-
mortal soul for" will give a thrill to the New
England mind, and bring them out. A cer-
tain prevalent New England type is

A First National Release

A HEAVY BORDER

pecularly constituted mentally, retaining an
outward prudery and an inward thirst for
the forbidden things. That sort of line will
hit them straight in the pocket book. The
rest is more or less excess baggage. The
extra lineage might better have been used
to give more display to the matter quoted,
though it is possible that too much atten-
tion to the lines might have defeated the end
aimed at. In any event there is too much
talk, though the additional matter will not
unsell.

Enchanted Cottage
Has Good Hook-ups

Milt Crandall bit right into the apple when
he found that Rowland & Clark had The
Enchanted Cottage for their Pittsburgh
houses. He went after people who might
help the enchantment of the cottage, and he
landed ten advertisers in a locality paper.
You could get flowers for the porch boxes,
stamped metal ceilings, an ice box and ice

to go in it, furniture, wall paper, electrical
supplies or almost anything. Milt uses the
poetical appeal from the press book about
kisses wafted through latticed windows, but

Make your home

Uhe Snchanted Cottage

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Snively-Joseph Co.
Formal Opening

For Tht Enchanted Cotlajft i
Service and Satisfaction ^

American Cleaning and Repining Co.-'

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Penn Floral Co

LAST END ELECTRIC SHOP

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GRAFF BROS, Inc.

COLUMBIA ICE COMPANY
PURE ICE

An Wall hptr

WALL PAPERS

Mansmann's

BMW! '■ mm

Pennsylvania Hardware & Paint Co.

A First National Release

FURNISHING THE COTTAGE

he cuts it short and it does not look like so-
much when it alibis the outfitting plea, but
we think this is the least successful copy the
First National has given out in a long time.
Anyhow Milt uses only four of the items, and
that is plenty enough. The full blurb seems
to be about two volumes long. Make a note
that a co-operative page is fairly yelling
at you to be used when this picture comes
along. Start early enough to get a double
truck. It can be done in the smaller towns
where a page is an accomplishment in Pitts-
burgh even in a locality sheet.

White Space Frame
Supplements a Cut

Frank H. Burns used little more than the
press book cut for A Society Scandal at the

STARTS TOMORROW

A Paramount Release

A POPULAR CUT

Beacham Theatre, Orlando, Fla., .but that
little was a one inch frame of white on all
four sides to give the cut the best possible
opportunity to show up. This is a most
popular cut with the advertisers and has been

740

MOVING PICTURE WORLD

June 21, 1924

almost universally used, though it suggests
Gloria doing a contortion act and gives the
impression that the man must be about nine
feet tall, since he has to lean so far for-
ward. It's not a correct piece of drawing,
but it is a hustler for business, and since
that is the case correctness of pose and pro-
portion can go by the board. An advertise-
ment is a ticket seller, not an art exhibit
and this sketch has sold seats by the thou-
sand. It's not a bad drawing at that, for it
has spirit and a story, but it is not the best
work we have seen from Paramount. Any-
how Mr. Burns sensed its ticket-selling
possibilities, and he gave it all the chance he
could by not talking too much and giving
it room to work in. We do not believe that
this handling can be improved to any appre-
ciable degree. It's about as good as it can
be in its present handling.

Alliterative Lines

Sell Fashion Row

Alliteration seems to be the long suit of
the copy writer for the Strand Theatre,
Pawtucket, R. I., for he builds up on a
smashing good cut of Mae Murray in Fashion
Row with a lot of promising triples. Who
would not pay the modest price to see

STRAN

MONDAY— TUESDAY— WEDNESDAY

fuUaUAg with Pt

MAE MURRAY

FASHION ROW

STRAND NEWS— NEW

A Metro Release

AN EFFECTIVE CUT

"V irgins, Vengeance and Vodka" or fail to
respond to the appeal of "Negligee, Nectar
and Nemesis?" And if you do not care for
"Tights, Tatters and Tears" you are assured
that "She wears fifty different costumes, the
most luxurious and dazzling array of her
career." It is a good play-up in circus fashion,
and it helps to get the story over. Outside
of the fact that the line suggests that Miss
Murray has a shoulder like a prize ham, that
is a remarkably good cut. It's almost im-
possible for the printer to shoot it up with
ink, and it" stands out on a page like a spot-
lighted 24-sheet on a dark night. It is 150
lines on three, and gets plenty of space for
display. More than that, although it carries

a lot of type, the cut keeps the space clean
and inviting. It's a good layout with good
copy for this type of play.

Pittsburgh Olympic
Sticks to All-type

It looks as though the Olympic Theatre,
Pittsburgh, was permanently reformed. It
not only uses all type, but it eschews all
capitals, and does not crowd the type. This
space is rather large, a drop of 140 lines on
three, or a three tens, but every item stands
out so well that it seems to be worth the
price. Other Pittsburgh theatres are flirting
with type, but the Olympic has beaten them

OLYMPIC

FIFTH AVENUE

DOWNTOWN

"The Dawn of
a Tomorrow"

A GEORGE MELFORD Production

Jacqueline Logan David Torrence
Raymond Griffith

LARRY SEMON In his Latest Comedy

"Trouble Brewing"

Literary Dlf crt •— Tu
Path* Review tain

SECOND HALI
o) Mr end Mr. A T Co wen • H«t, Moon Trip
■An—I Th» W«rM to TV, If I if|.rH« *

TWO ORCHESTRAS ■ SYMPHONY • J Ail

- COMING ATTRACTION •
Thomas Melghan In The Confidence Mia

A Paramount Release

FROM PITTSBURGH

to it. The Olympic uses the same type week
after week, so that the general style has
come to be distinctive. You know it before
you read the name. The entire space is the
trademark and not merely the signature. It's
good work and we are glad to see them
keeping it up.

Has Good Layout

But a Poor Pun

The Apollo Theatre, Indianapolis, takes
a 150 by 3 to tell the world that Girl Shy is
"Seven reels of Una-Lloyd Happiness"
(Laughter and applause). It's a nice layout
with an inviting string of girls across the
top for a keynote and a picture of Lloyd
alongside his name. It is different handling
of the space from the usual Lloyds, and
we like it because it is different. The top
piece gives the suggestion that there is
something besides Lloyd in the production,
and a combination of Lloyd and a lot of
pretty girls sounds decidedly inviting. Little
selling talk is used because little is required
other than the star and the title, and the
latter is necessary only to show it is a new
picture and not a revival. In many ways

this is one of the best spaces for any Lloyd
to come to view though we do not like the
way the title is gummed up by having the
initial run into Lloyd's coat. It looks like a

Harold at Hi. Ile.l, in lib Best
Seven Reels of rna-Uo)d Happines.

Fox News Weekly
Charles B- Lines. Singing "Ain't You A. named"
Virgil Moore.

APOLLO ORCHESTRA

Kulh Soller at the Organ

A Pathe Release

A DIFFERENT LLOYD

poor cast instead of a continuation of the
portrait, and if you use this particular cut,
it will probably pay to rout off the title and
set in regular type. It is not as good as the
usual Pathe material; in fact it is not good
at all. But the space as a whole looks more
like a good feature than the average Lloyd
announcement, and apart from the title —
and the pun — the Apollo has done very well.

Good as Ever

There is lots of life left in the old barrel
stunt. S. C. McGregor, of Smalley's Thea-
tre, Stamford, N. Y., put a barrel labeled
"Live Snakes. Danger!" in his lobby.

Most persons realized that he would not
put snakes in his lobby, but they wanted to
see what really was in the barrel, so they
looked. What they saw was "Mary Pick-
ford in Rosita. Tonight." It was good
enough to get a panel at the top of the
front page of the local paper with a six inch
drop, and that was more space than you can
buy on the front page, because the paper
takes no advertising for that location.

Pretty Lobby

One of the prettiest lobbies recorded since
Asheville stopped its fine displays comes
from the Strand Theatre, Wichita Falls,
Texas, where Wiley Day extended himself
for The White Sister.

He got hold of an ornamental iron gate
which he hung in the lobby from posts
masked by a fancy arched gateway working
into a compo board wall about four feet
high. Inside the court thus formed was
paved with turf and with graveled walks,
with a fountain and blooming plants.

Newest Reviews and Com menTs

EDITED BY CHARLES S. SEW ELL

"The Lightning Rider"

Fits Harry Carey in Every Respect Like a
Tailored Suit
Reviewed by Tom Waller

The plot of "The Lightning Rider" fits the
requirements of Harry Carey like a tailored
suit. It is a plot so nicely arranged that the
production is replete with thrills and villainy.
This Hunt Stromberg release through Hod-
kinson is bound to be classed by the major-
ity of his fans as the best bet Harry Carey
has so far turned out for the box office.
The wind-up is in the best Harry Carey
style — a tornado of action, Harry cleared of
stigma, and the true villain brought to the
gallows.

Deftly done and excellent continuity work
by Doris Dorn from the story by Shanon
Fife permit the audience to peep under the
veil of mystery enshrouding from those in

9he Oscar C. ^ ^

Buchheister Co. (sine. >.

ART TITLES]

9rinte\pitks ^Special Sffects,
\ 245 W. 55 th St. /
\ New York City /
V Circle 624 O -J/

RECENT PRODUCTIONS TITLED BY US

"WANDERER OF
THE WASTELAND"

A ZANE GREY STORY IN TECHNICOLOR

A HODKINSON RELEASE

"ANOTHER SCANDAL"

"YOLANDA"

FEATURES REVIEWED
IN THIS ISSUE

Back Trail, The (Universal)
Bedroom Window, The (Para-
mount)

Family Secret, The (Universal)
Lightning Rider, The (Hodkinson)
Those Who Dance (First

National)
Twenty Dollars a Week (Selznick)
White Moth, The (First National)

the cast the true character of the parts
they are enacting. This condition adds greatly
to audience suspense, interest and appeal.

Carey is ably supported by Leon Barry,
who as the true villain ingeniously succeeds
in casting suspicion of his own actions upon
Carey up until the last part of the film, and
Virginia Browne Faire, who plays the sen-
sational feminine lead of the sheriff's daugh-
ter.

The manner in which Carey, deposed dep-
uty sheriff through the influence of the vil-
lain exercised in a characteristic town on
the Southwestern border, detects the night
rider may easily be classed as pleasantly
unique. The star, upon losing his job,
shakes off his inertia and starts the lone
hunt by adopting the known methods and
attire of this bold bandit. By such means
Carey secures evidence against the bandit,
which endeavor nearly gives the villain the
chance to actually turn the tables.
Cast

I'll ili ip Morgan Harry Carey

Patricia Alvarez Virginia Bromie Faire

Sheriff Alvarez. Thomas C. Lingham

Claire Grayson Frances Ross

It. -i mi ii Gonzales Leon Barry

From the story by Shanon Fife.
Adapted by Doris Dorn.
Directed by Lloyd Inghram
Length, Six Reels.
Story

Caliboro, a border town, is menaced by a
bandit known as the black mask. Because
of this the local padre gives the church
funds to the sheriff for safekeeping. Gon-
zales, the real bandit whose true side is un-
known to the villagers, is responsible in
causing Philip Morgan to lose his job as
deputy. Morgan swears to get the bandit.
He sets about this by imitating his move-

ments. Gonzales takes advantage of this
and after killing the sheriff lays the blame
to Morgan, who intercepts him from stealing
the church funds but who at the time was
wearing the black mask. Claire Grayson,
whom the rogue discarded for the sheriff's
daughter, exposes Gonzales, saving Morgan
from being lynched. Morgan wins the hand
of the sheriff's daughter.

"The Family Secret"

Baby Peggy Shines as Star of Universal-
Jewel Melodrama Rich in Heart
Interest and Comedy
Reviewed by C. S. Sewell

For many years Augustus Thomas' play,
"Editha's Burglar," based on Frances Hodg-
son Burnett's popular novel, "The Burglar,"
has proved a favorite with child actresses
because of the excellent opportunity it gives
them to display their ability and because of
its strongly sympathetic story. This fact

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MOVING PICTURE WORLD

June 21. 1924

was evidently in the minds of the Century
Film Corporation officials when it was se-
lected as a starring vehicle for Baby Peggy,
and in its screen form as a Universal-Jewel
"The Family Secret," this choice appears to
have been a wise one.

The same qualities which were responsi-
ble for the success of the novel and play
are evident in the picture. The story which
belongs to the type of sentimental melo-
dramas of the old school has exceedingly
strong human interest throughout, which
serves to cause the average patron to over-
look the artificially of some of the situa-
tions and the strong dependence on coinci-
dence. But naturally of foremost import-
ance is Baby Peggy herself; her presence is
a box office magnet and her performance is
certainly one that should add to her already
wide circle of fans.

Not only is this little miss cute, cunning
and amusing, but she acts with real ability
and is a delight every minute she is on
the screen. Though she makes a late ap-
pearance in the picture, the story has been
handled in such a manner that she is given
abundant opportunities. She portrays to
perfection a real, human, lovable, mischie-
vous little girl. She gives a performance
that has strong heart appeal and at the
same time is bright with the innocent com-
edy of childhood. While some of the situa-
tions in which she appears have been built
up more than the story demands, you are
perfectly agreeable to this, as she keeps you
interested and amused. In fact, Baby Peggy
is in every sense the star, and this is one
of the most attractive roles she has ever
had. Everyone will love her in this, but
especially the women and children, and with
its simple story it should prove a particu-
Jarly good picture for the latter.

The supporting cast is good, Gladys Hu-
lette appearing as a mother of the clinging
type; Edward Earle as her father, who, sent
to jail though innocent, returns and is saved
from another robbery by his own little
daughter, and Frank Currier as the stern
and hard-hearted grandfather.

"The Family Secret"' should not only prove
a delight for Baby Peggy fans, but should
please the majority of patrons.

Cast

Baby Peggy Holme*_Baby Peggy Montgomery

Margaret Self ridge Gladys Hulette

Garry Holmes Edward Earle

Simon Selfridge Frank Currier

Fruit Vendor Cesare Gravlna

1'nele Rose Martin Turner

Aunt Mandy Elizabeth Mnckey

N"rs<" Martha Mattox

Miss Vhigail Lucy Beaumont

Rased on novel, "The Burglar," and play.
"Editha's Burglar," by Frances
Hodgson Burnett.
Scenario by Lois Zellner.
Directed by William Seiter.
Photographed by John Stumar.
Length, .",«7<l feet.

Margaret Selfridge secretly marries Garry
Holmes, who is opposed by her father, Simon,
as a fortune hunter. Not knowing this,
Simon sends her away and when she returns
she brings their baby girl. Simon is so en-
raged that when Garry sneaks in to see his
wife Simon arrests him as a burglar. Mar-
garet is prostrated through grief and can-
not testify and Garry is sent to prison. The
child. Baby Peggy, wanders from home, and
Garry, who has been released, finds her and

they become friends. Simon finally realizes
he has been wrong and tries to find Garry.
A prison acquaintance persuades Garry to
rob a house. He is surprised to find it Is
Peggy's home. In making a getaway Simon
shoots him. When he discovers that the
burglar is Garry he tells him that Peggy is
his daughter. Garry recovers and finds hap-
piness with his wife and child.

"The Bedroom Window"

William C. DeMille Production for Para-
mount Is Exciting and Satisfying
Murder Mystery Story

Reviewed b>- C. s. Sewell

The title of the newest William C. De
.Mille production for Paramount, "The Bed-
room Window," will probably prove mis-
leading to many, for, contrary to what can
be easily inferred from the title, there is
not even the slightest touch of the risque
or suggestive in the theme or the action.
On the other hand, it is a straight murder
mystery, and a good one at that, the title
referring to the fact that the murder was
committed by means of a shot fired through
the bedroom window.

Like most stories of this type, the action
starts with the finding of the murdered man,
the accusation against an innocent party and
the throwing of a certain amount of sus-
picion on others than the real culprit. But
just as you are beginning to believe that it
will follow along conventional lines, the in-
terest is quickened by the introduction of
a woman writer of detective stories. Of
course she solves the mystery, but the man-
ner in which she does it, the way she un-
earths the facts and matches wits with the
clever lawyer provides absorbing entertain-
ment.

William DeMille's skill as a director shows
to advantage in this production. He has de-
pended solely on the dramatic power of the
story and never once resorts to melodrama
common to stories of this type; there are no
courtroom scenes or thrilling rides against
time, but the story is exciting just the same.
The story moves at a calm and easy pace,
never hurried, but the plot moves forward
with every foot and the interest keeps
mounting higher and higher. "The Bedroom
Window" is truly an exceptionally fine ex-
ample of direction, dramatic construction
and sustained interest; there is just the right
amount of mystery before the guilty party
is hinted at and the fastening of the crime
on him is brought about in an exceptionally
logical and satisfying manner; the whole
thing appears so plausible that there is never
a hint of the improbable.

Ethel Wales just gallops away with the
honors in the picture. Her portrayal of the
author-detective is excellent. She holds
your attention every second and her acting
combines good characterization, human in-
terest and sure-fire comedy touches. In fact
her fine performance will surprise those who
have only seen her in minor roles. The re-
mainder of the cast is excellent, but their
roles are distinctly subordinate to Miss
Wales. May McAvoy appears as the mur-
dered man's daughter, Robert Edeson as his

lawyer, Malcolm MacGregor as his secre-
tary, George Fawcett as the man from whose
window the shot was fired, Ricardo Cortez as
the police suspect, Charles Ogle as a butler,
Guy Oliver as a detective and Medea Rad-
zina as a Russian adventuress.

"The Bedroom Window" should prove an
excellent box-office attraction in any type of
house if properly exploited and should thor-
oughly satisfy your patrons, but be sure and
let them know the true nature of the story.

Cast

Huth Martin May McAvoy

Frank Armstrong Malcolm MacGregor

it, berl Delano Ricardo < <>r«c»

Frederick Hall Robert Edeson

Silas Tucker George Fawcett

Matilda Jones Ethel Walea

""tier Charles Ogle

Sonya Medea Rndzlna

Detective Goj Oliver

ttammj Lillian Leighton

<iun Salesman George Calllgra

Storj hi Clara Beranger.

Scenario by Clara Beranger.

Directed by William DeHlUe,
Length, SJSBO feet.
Story

Thomas Martin is found dead and Robert
Delano, who finds his body, is arrested when
it develops Martin wrote him to keep away
from his daughter. At first Martin's secre-
tary, Armstrong, is suspected as he refuses
to tell where he was when the murder was
committed, but with the appearance of Mar-
tin's sister-in-law, a writer of detective
stories, things begin to hum. She discovers
the shot could have been fired from a room
across the air-shaft and finally by means of
a burned place on the curtain, a fingerprint,
a tell-tale duplicate key and the elimination
of the fact that the man who occupied the
room did not purchase the pistol, she suc-
ceeds in establishing the guilt of the right
party, explaining the motive for Delano be-
ing told to keep away, clearing the where-
abouts of the secretary and bringing about
his engagement to the murdered man's
daughter.

"The Back Trail"

Beautiful Backgrounds and Stirring Scenes
of Hard Riding in Hoxie's Newest
for Universal

Reviewed by C. S. Sewell

Jack Hoxie's newest picture for Universal
presents him in the familiar role of a cow-
boy, but this time he is shown as a shell-
shocked veteran who has lost his memory
and who finds himself in the midst of a plot
to secure control of a valuable ranch which
has been left to an adopted daughter of the
owner.

The usual ingredients of the typical west-
ern are present, including the rascally fore-
man who is in league with cattle rustlers
and who seeks to get the ranch by marry-
ing the heroine. The story is at times rather
vague and it is hard to reconcile some of
the angles, nevertheless it should rank as a
satisfactory production with fans who like
westerns, chiefly because of the fact that
there are some unusually fine scenes of hard,
fast riding. This, together with the strik-
ingly beautiful scenic surrounding as the pic-
ture was filmed in a mountainous country
with the landscape covered with boulders of
all sizes, are the outstanding angles of the
picture.

We don't recall ever having seen a greater
number of men galloping at breakneck speed
than in the scenes where the posse over-
takes the rustlers. There are excellent long-
shots and closeups and they will thrill the
most jaded. It is a picture that should im-
mensely please the Hoxie fans, for in ad-
dition to the fine riding, the hero has a sym-
pathetic role, indulges in some good rescue

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MOVING PICTURE WORLD

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stunts and there is a mystery element in the
appearance of a tramp whose real identity
is kept secret until the end. There is also
a satisfactory romantic angle.

Hoxie has a congenial role, Eugenia Gil-
bert -is appealing and attractive as the girl,
and the remainder of the roles are capably
handled. "The Back Trail" should rank as
a good program "Western."

Cast

Jeff Prouty Jack Hoxie

The Tramp Alton Stone

Ardis Andrews Engenic Gilbert

Gentleman Harry Claude Payton

Jim Lawton Billy Lester

Judge Tallent William McCall

Shorty Buck Connors

Curry Pat Harmon

Story by Walter J. Cohurn.
Scenario by Isodore Bernstein.
Photographed by Harry Neumann.
Directed by Clifford Smith.
Length, 4,61.' feet.
Story

Gentleman Harry, a gambler and crook,
tells Jeff Prouty his father has died and
that he is wanted for robbery and murder.
He plans with Jeff to return and claim the
estate from his adopted sister Ardis. Jeff
has been shell-shocked in France and does
not remember the past. A tramp overhears
the conversation and follows them to the
ranch. Lawton, the foreman, in league with
rustlers, plans to get rid of Jeff. Lawton
shoots the tramp in a fight over stolen cattle.
The gang is rounded up and the tramp, be-
fore he dies, confesses he is really Jeff
Prouty and that he changed tags with the
hero when ha was wounded in France. The
hero wins out, however, as Ardis has fallen
in love with him.

"Those Who Dance'

Exceptionally Thrilling and Exciting Enter-
tainment in Thomas H. Ince's Story
of Bootlegging

Reviewed by C. S. Sewell

With an up-to-the-minute and decidedly
thrilling and interesting story which has
been admirably directed and acted by an ex-
ceptionally capable cast, the Thomas H.
Ince production for First National, "Those
Who Dance,'' should thoroughly satisfy the
demand for exciting entertainment and prove
a very successful box-office attraction as it
is the type of picture that the majority of
patrons like.

While there is nothing in the title to in-
dicate it, bootlegging supplies the theme, and
while this picture is in no sense a preach-
ment, this ultra-modern industry certainly
comes in for a severe arraignment. Right
at the first flash we are plunged into the
ramifications of the activities of this class,
and the interest never falters, for the story
has been developed with excellent continuity
and a minimum of cut-backs.

The story, which is decidedly melodra-
matic, builds up logically and with ever-
mounting interest as we are shown how "im-
ported" liquor is made in a filthy basement,
how it causes a chap to go blind while driv-
ing an auto, resulting in the death of his
girl companion ; how her brother, vowing to
devote his life to suppressing this traffic,
enters the revenue service and breaks up
the gang, at the same time winning a wife
and saving from the electric chair an inno-
cent boy who has been framed as a mur-
derer by the gang leader and a crooked
prohibition officer.

Although you know how the story is go-
ing to turn out, for there is no mystery in
the murder, a high degree of suspense is
worked up in the scenes where the girl is
trying to get the evidence to free her
brother. The sequences where she persuades

the hero to pose as her "steady," disguised
as a crook, and they go to live with the
gang leader, and for two nerve-racking
nights listen in with a dictograph; also the
scene where the hero is recognized at a
gangsters' ball and they prepare to kill him,
rise to a high pitch of dramatic intensity.
The director in working up this angle goes
to the extent of showing a number of shots
of the electric chair, which are quite grue-
some and could be eliminated without dimin-
ishing the interest.

Even the minor roles are in the hands of
excellent actors. Blanche Sweet is very fine
as the heroine and the same is true of War-
ner Baxter as the hero; a novel feature of
his work is the scene where he entirely
alters his facial appearance so as to look
like a conventional crook. Matthew Betz
gives a fine characterization of the gang
leader, John Sainpolis shines in the minor
role of the chief prohibition officer, while
Frank Campeau is very good as the crooked
revenue man. Bessie Love in the tough role
of the gangster's wife is exceedingly fine.
Cast

Blalney Frank Campenn

Hose Carney Blanche Svieet

Villa Bessie Love

Hob Kane Warner Baxter

Matt Carney Robert Agnew

Monnhnn John Sainpolis

Kuth Kane Lucille Ricksen

Joe the Greek Matthew Betts

Mrs. Carney Lydia Knott

Tom Andrus Charles Delaney

Prank Church Jack Perrin

Slory by George Kibbe Turner.
Adapted by Arthur Statter.
Directed by Lambert Hillyer.
Length, 7,312 feet.

Story

Bob Kane's sister is killed in an auto ac-
cident caused by her companion going blind
as the result of bootleg liquor, and vowing
to devote his life to the fight against boot-
legging, he becomes a prohibition officer.
Matt Carney, a country youth, is working for
Joe, a big bootlegger, who is bribing Blainey,
a revenue officer. In a light one of the offi-
cers is killed by Joe but he and Blainey
frame Matt and he is sentenced to death.
Matt's sister comes to town and gets friend-
ly with Joe's wife, finally learning that Joe
is the murderer. To get the evidence she
persuades Bob to pose as her sweetheart, a
crook. With a dictograph they get the dope.
Joe discovers the deception and is about to
kill Bob at a dance when the other officers
arrive. Joe In making a getaway is shot by
Blainey, who is arrested for the murder. Bob
and Rose discover that the love they have
pretended for each other is very real, and
Matt is saved just as he is going to the
chair.

"The White Moth"

Maurice Tourneur's Newest for First Na-
tional Is Spectacular Story of the
Parisian Stage

Reviewed by C. S. Sewell

In transferring Izola Forrester's romantic
magazine story, "The White Moth," to the
screen for First National, Maurice Tourneur
has turned out a production in which the
greatest appeal is from the picturesque side.
Mr. Tourneur has given free rein to his un-
doubted ability along this line and as a re-
sult this picture is marked by exceedingly
lavish and beautiful mountings that are a
delight to the eye.

The story concerns a young lady who is
aptly described by the title. Snatched from
suicide in the Seine, she becomes the sensa-
tion of the Parisian stage because of her
beauty and the gorgeousness of her cos-
tumes and the stage settings she uses. Bar-
bara LaMarr fits perfectly into this role;

her costumes are about as elaborate and
striking as any seen on the screen.

Mr. Tourneur has made of this a decidedly
spectacular and striking scene. The action
takes place in a theatre filled with people,
and the scenic background includes a bizarre
and beautiful curtain on which is embroi-
dered a flower so huge that from one of the
twigs is hung a cocoon from which the
heroine makes her entrance. Other lavish
and spectacular scenes include a big cos-
tume ball in Paris and the interior of an
apartment in New York.

Mr. Tourneur has also not overlooked the
audience effect of melodrama, for in the big
theatre scene he has staged a sequence in
which her understudy, goaded by the taunts
of the heroine in a box, attempts to shoot
her; and another scene in a studio apart-
ment where the villain is shot by the under-
study under circumstances which point to
the heroine as the culprit.

Some of the scenes in this story border
on the risque and many may feel that they
are quite daring in their inferences. The
cast is an excellent one, with Conway Tearle
as the hero, and while he is featured with
Miss LaMarr, she has the outstanding role.
Charles DeRoche is striking as the "heavy,"
while Ben Lyon, Edna Murphy, Josie Sedg-
wick and William Orlamond are satisfactory
in minor roles.

The story angle of "The White Moth"
does not measure up to the picturesque side,
and while it is interesting, the actions of the
characters are not always convincing, nor is
there developed much sympathy for any of
the leading characters. The picture is emi-
nently satisfactory from its pictorial side and
its many points of box-office value will prob-
ably outweigh the defects of the story and
make it a good attraction for the average
theatre.

Cast

The White Moth Barbara LaMarr

Robert Vantine Conway Tearle

Gonzalo Charles DeRoche

Douglas Yantine Ben Lyon

<;wen Edna Murphy

Ninon Josle Sedgwick

Tothnes W. Orlamond

Story by Izola Forrester.
Directed by Maurice Tourneur
Length, 6,571 feet.
Story

A failure in Paris, a girl tries to jump In
the Seine but is saved by Gonzalo, a dancer,
and she becomes the sensation of the stage,
known as "The White Moth." Douglas, a
rich chap, becomes fascinated with her and
she is attracted by his wealth. Douglas is
engaged to Gwen, who will not give him up,
and to save him, his brother Robert starts
out to win The White Moth, and after per-
suading her to come to America, he succeeds
and marries her. He discloses his reason and
leaves her, although she declares she has
really married him for love. Later he real-
izes he loves her and returns just after Gon-
zalo has shown up. Believing her untrue,
he watches her and she goes to Gonzalo to
get him to tell the truth. Ninon, Gonzalo's
partner, crazed with jealousy, kills Gonzalo,
who vouches for The White Moth's inno-
cence, and there is a final reconciliation be-
tween Robert and The White Moth.

"$20 a Week'

Selznick Production Starring George Arliss
Is an Excellent Human Interest
Comedy Drama
Reviewed by O. S. Sewell

In contrast to his last picture, "The Green
Goddess," an Oriental melodrama in which
he appeared as a crafty, polished East In-
dian villain, George Arliss' newest picture,

(Continued on page 745)

The Pep of The Program

NEWS AND REVIEWS OF SHOFCT SUBJECTS AND SERIALS

"Fight and Win" Series

In Universal Two-Reelers Champion Jack
Dempsey Proves His Qualities
as a Star
Reviewed by Tom Wnller

The first three of the "Fight and Win"
series of two-reel fight dramas starring Jack
Dempsey, world's champion heavyweight
pugilist, should prove house fillers, as proph-
esied by advance Universal advertising.
Dempsey shows himself to be a convincing
interpreter of many roles other than that of
just boxing. Of course his stellar perform-
ance is when he displays his physique in the
ring and commences to use his money-mak-
ing fists. He stars heavily, from this view-
point, in these first releases, since they are
crammed full of the training camp and the
ring stuff.

Each issue is a separate story, and from
our perspective of fan appeal each is as
good as the others. Numbers one and three
have more body as to plot than the second,
but the latter makes up for this by exhibit-
ing the champion in a thrilling ring encoun-
ter in the rain. It may be conceded that
this particular exhibit contains a more fer-
vent and prolonged exchange of blows than
the fight scenes in the other two.

"Winning His Way" shows Dempsey in a
steel mill. His mother's illness induces him
to accept the offer of a "champ" who is in
need of the cash. The thing is a frame-up
until Dempsey saves the boy of the chief
plotter. He goes into the ring and wins the
title after a tough battle.

"A Society Knockout'' reveals the open-
air battle in the rain. This is for charity
on a place willed Dempsey, which is an or-
phanage. Interesting sidelights as to the or-
phans and their love for the fighter make
a big appeal. When Dempsey discovers that
his opponent, instead of the amateur society
boxer, is the ex-champ, the battle waxes
furious, the rain coming just in time to
save Jack from a doped towel.

"West of the Water Bucket" exhibits
Dempsey and his orphans on a farm in a
small town. He takes them to a visiting
circus and there engages in a ring encounter
with a fakir who holds himself up as the
real champ. Dempsey makes this battle a
real comedy, taking off his shoes and wear-
ing his brown derby all through the fight
until the last, when he finds it necessary to
wade in. It gets in the papers that Dempsey
is defeated and his manager turns up just
in time to find the facts and disclose his real
identity, to the disappointment and horror
of villagers.

"Pathe Review No. 24"

(Pathe — Magazine — One Reel)

The whole of this review is interesting and
educational. It includes : "Secret Snapshots
in Birdland," showing intimate pictures of
well-known birds in their homelands; "The
Inside of Your Hair," depicting the differ-
ence between straight and curly hair;
"Floor Cloth by the Mile," an insight into the
floor cloth industry; "The Citadel of the
Visigoths," scenic views of ancient homes in
Carcasone, France. — T. W.

"SHORTS" REVIEWED
IN THIS ISSUE

Blue Wing's Revenge (Universal)
Chase, The (Educational)
Don't Park There (Pathe)
Farewell, The (Educational)
Fight and Win (Universal)
Grandpa's Girl (Educational)
His New Mama (Pathe)
Her Memory (Pathe)
Miners Over Twenty-One

(Universal)
Organ Grinders, The (Pathe)
Pathe Review No. 24 (Pathe)
Please Teacher (Universal)
Snapshots of the Universe

(Educational)
Young Oldfield (Pathe)

"Grandpa's Girl"

(Educational — Comedy — Two Reels)

Quite out of the ordinary is this Christie
comedy distributed by Educational. Kath-
leen Clifford, "the star, is well known in
vaudeville as a male impersonator and nat-
urally full advantage has been taken of her
ability along this line in this comedy. The
action deals with a harem-scarem girl who
gets expelled from a swell school in order
that she may go to Europe with her uncle,
but he is so enraged he disowns her. She
disguises as a boy and answers his ad for
a grandson, then has fun with him by doing
a dance in woman's togs and when he falls
for her reveals herself as the grandson. She
leads the old man a merry chase all around.
We'll say that Miss Clifford makes a won-
derful "boy." Others have appeared in male
disguises in films, but none of them can
touch her in this line. She shows that she
can wear anything in the way of male ap-
parel from a gym suit to evening clothes to
perfection, and she gives to them class, snap
and distinction. In addition to Miss Clifford's
talents along this line she is a good comedian
and so is Jack Duffy as the grandfather.
The comedy is fast-moving and amusing with
considerable rough and tumble stuff and
even a boxing scene. If your audience wants
something clever, amusing and different,
book this one. — C. S. S.

"Young Oldfield"

(Pathe— Comedy— One Reel)

This single-reel Hal Roach comedy featur-
ing Charles Chase deals with the familiar
mortgage-must-be-paid-at-noon plot, but in-
troduces a novel angle by having the youth-
ful hero commandeer a racing car during
an international contest and speed around
curves and along railroad tracks to discom-
fort the villian. There is little that is new
in the fun, but it is put over satisfactorily
and will please not too discriminating audi-
ences. This subject isn't quite up to the
standard of its predecessors. — S. S.

"His New Mama"

(Pathe— Comedy— Two Reels)

In this Mack Sennett subject Harry Lang-
don is assisted by Madeline Hurlock, Alice
Day, Andy Clyde, Tiny Ward, Jack Cooper
and other comedians who seldom fail to score.
In the role of farmer boy whose dad brings
home a Broadway chicken for a wife, Langdon
is immensely funny. The gags are well thought
out and put over perfectly — so well, in fact,
that reviewers who like to make a pretense
of being hard-boiled forgot themselves and
laughed right out loud. Langdon has an ideal
comedy face and knows how to use it. He
shows that plain in this comedy, from the very
start, where he lies in wait for Santa Claus,
until the closing scenes on a bathing beach.
One of the best gags is where he is in bed
with his father and a wind blows the elder
man's whiskers so that they tickle Langdon's
face. In the second reel Sennett introduces
several of his very chic and pleasant-to-the-
eye bathing girls. The number is a pippin.
— S. S.

"The Chase"

(Educational — Novelty — Two Reels)

Educational is offering a distinct novelty
and one that should prove a welcome attrac-
tion in any class of theatre in this two-
reeler. Filmed in Switzerland, this picture
not only has as a background the marvelous-
ly beautiful Alps Mountains that tourists
come from all over the world to see, but in
addition there is thrill upon thrill in the
marvelous skiing. Considered from a dra-
matic standpoint, there is really no plot,
although a thread of a story connects the
action. It deals with a fox and hounds chase
over the snow covered mountains on skis,
with the champion ski jumper as the fox; and
he certainly leads the pack a merry chase.
There is tortuous climbing of the hillsides
and breath-taking slides down almost per-
pendicular places, executed with marvelous
dexterity. There are also some thrilling
jumps and stunts. In addition to the thrill-
ing action the picture is a scenic beauty,
everything is covered with deep snow, which
is another point of appeal during the warm
weather. It will make you feel several de-
grees cooler just to see all of this snow. —
C. S. S.

"Snapshots of the
Universe"

(Educational— Hodge-Podge — One Reel)

Like all of the issues of Hodge-Podge re-
leased by Educational this one is a combina-
tion of interesting and instructing views and
ingenious and amusing cartoon work. The
serious part of the reel shows contrast be-
tween wash day in Siberia where the natives
wash their clothes in icy water and wash
days with the sailors aboard a warship. There
are also contrasting views of hair cutting
in Borneo and Mexico, fire fighting in Alaska
and drill manouvres by students of the Cul-
ver Military Academy. The latter are snap-
py and well done. The cartoon work is
especially novel and clever, and this reel is
one of the best of the series.— C. S. S.

June 21, 1924

"Please Teacher"

(Universal — Comedy — Two Reels)

In this two-reel Century comedy, distrib-
uted through Universal, Buddy Messinger is
the star. He is seen first as a school kid
with a combination aeroplane and bicycle
which comes to grief when it strikes a
telegraph pole. Buddy invents this aerial
vehicle in order that he may deliver a lot of
goods in the morning before he goes to
school, and the manner in which the aero
flies over the street is cleverly handled. When
Buddy finally reaches the little schoolhouse,
things begin to hum, the children start
raising such a rumpus that the teacher dis-
misses them. There is considerable amusing
kid schoolroom stuff, some of it is new while
much of it follows along familiar lines.
Buddy's work is up to his usual standard and
little Martha Sleeper is effective as his sweet-
heart. The schoolroom scenes take up the
greater part of the footage and the picture
will prove especially amusing to children. —
C. S. S.

"Don't Park There"

(Pathe — Comedy — Two Reels)

Typical Will Rogers humor pervades this
subject. It shows him as a ranch owner and
centers around the congested traffic situa-
tion. Sent to town on an errand for his
wife, he spends much of his time trying to
find parking space for his trusty flivver and
succeeds in violating about every conceivable
traffic regulation and obtaining every va-
riety of subpoena. While there is much to
laugh at in this comedy, there is a lot of
duplication of idea and the action is not
always swift. The general idea, however,
is quite satisfactorily funny, and most of the
incidents will succeed in arousing laughter,
particularly Rogers' effort to park his car
so that he can make a purchase at a drug
store. Failing in Los Angeles and San Fran-
cisco, he finally succeeds in Seattle, only to
learn that the commodity he wants has been
out of the market for twenty years. — S. S.

"The Farewell"

(Educational — Scenic — One Reel)

Robert C. Bruce in this single reel Wilder-
ness Tale, distributed by Educational, takes
as his theme the thoughts of a man who
after spending several years out in the open
suddenly receives orders to return to the city
to a desk job. He uses this to introduce some
striking scenes of the beauties of nature
such as a rippling woodland brook, the tim-
ber-line in the hills, storm clouds in the
mountains, evening in the great open spaces,
twilight with its shadows, the setting sun
with banks of clouds, moonlight on the
water, and views of the seaside with a sandy
beach and also a rugged coastline. These
scenes are all artistic and are scenic gems,
and from a pictorial standpoint this is one
of the best of the Bruce series. Those
whom the beauties of nature fascinate will be
charmed with "The Farewell." — C. S. S.

"Her Memory"

Pathe — Miniature — One Reel

This third in the series of Will Nigh Minia-
tures presents Jean Jarvis, McKay George and
Kathryn Hill. It is a well-done portrayal of
the modern flapper, the man in love with her

MOVING PICTURE WORLD

and the girl who, a cripple for life, yields just
once to the modern instinct of adventure and
knows the warmth of a kiss. The footage is
about equally divided between the scenes of
the flapper flouting her fiance's affection before
a jazz crowd and the man's temporary infatu-
ation with the crippled girl. There is no at-
tempt to tell a complete story, only to give a
little insight into life, and the subject realizes
its purpose. — S. S.

"Miners Over Twenty-
One"

(Universal — Comedy — One Reel)

As may be inferred from the title this
Universal single reel comedy, starring Slim
Summerville and Bobby Dunn, is a burlesque
of a Western mining melodrama. The two
stars are first seen trying to coax a balky
flivver up a steep hill. They succeed after
buying auto parts from an Indian chief. They
then get jobs as cooks in a mining camp and
are about to be shot for serving beans when
"Little Nell" announces a gold strike. The
mad rush saves them and they finally rescue
"Nell" from the outlaws by knocking out a
couple of dozen of them and throwing them
through the cabin roof. From a standpoint
of amusement, this offering is up to the
standard of the previous comedies in which
Summerville and Dunn have appeared.— -C.
S. S.

"The Organ Grinders"

(Pathe — Cartoon— One Reel)

This Aesop Film Fable, originated by Car-
toonist Paul Terry, shows Mr. Dago Cat and
Isadore Mouse trying their skill at a street
organ, with disastrous results from the win-
dows of houses, and a comical rabbit hunt with
the inevitable and inevitably humorous chase.
Again Mr. Terry's imagination and skill with
the pen score. There have been funnier Paul
Terry cartoons, but this one is funny enough
to please a motion picture audience. — S. S.

"Blue Wing's Revenge"

(Universal — Drama — Two Reels)

This two-reel Universal drama, starring
William E. Lawrence, while it is not a re-
issue belongs to a type of stories that were
popular several years ago, in which the action
hinges on an Indian girl's love for a white
man. In this instance, the hero, although he
loves a girl of his own race, agrees to marry
the Indian girl in order to save his people
from attack by the Indians. Believing he is
not going to keep his bargain, the Indian
girl incites her tribesmen to battle, but as
they are about to attack she realizes he will
be happier with the white girl, sacrifices her
own love and causes the braves to desist
from the attack. There is plenty of action
and drama, and it should prove satisfactory
with patrons who like Indian stories. In
addition, there is a military element, as the
action takes place around a frontier fort. —
C. S. S.

"$20 a Week"

(Continued from page 743)

"$20 a Week," which is being distributed by
Selznick, is a modern American comedy
drama, in which the star appears in a thor-
oughly likeable human interest role.

In some respects this picture resembles
Mr. Arliss' "The Ruling Passion," in which,

» 745

to escape from the baleful influence of great
wealth, he went into the auto repair business
on a small scale, for in "$20 a Week," after
cutting off his son with this amount, he
makes himself the same allowance and goes
out and gets a "job," this time in an office.

The story will not stand up under the
cold light of probability, and coincidence has
been leaned on heavily, for it is hardly like-
ly that a millionaire would act just as the
hero does or, if he did, that he would meet
with experiences that dovetail with each
other so nicely, but after all, this will prob-
ably be overlooked, for the theme has not
been handled seriously but from a human in-
terest comedy angle; the action works up
to an exciting melodramatic climax, and as
a result the picture should provide excel-
lent entertainment for the majority of
patrons.

Naturally the outstanding point of the
picture is Mr. Arliss' portrayal of the benev-
olent millionaire, and as was to be expected
with an actor of such exceptional ability, he
gives an exceedingly fine characterization
that holds the interest at all times; in fact,
he makes an unconvincing role appeal thor-
oughly real. There is excellent comedy pro-
vided in the situation where the heroine
adopts a mischievous small boy who pro-
ceeds to upset the household and which
causes her brother to "adopt" Arliss as
their father in retaliation, and this is aided
by clever subtitling. There is a good punch
and suspense, too, in the situation which
culminates in the hero revealing his identity
and saving his employer's business.

In addition to George Arliss, the cast in-
cludes a box-office favorite in the presence
of Taylor Holmes as the millionaire waster
who adopts the star; it is a somewhat sub-
ordinate role but he gives a good perform-
ance. Edith Roberts is attractive and satis-
fying as the girl, and Ronald Coleman, who
played opposite Lillian Gish in "The White
Sister," is satisfactory as the star's son. Lit-
tle Joseph Donahue is very amusing as the
kid who in one way or another is responsible
for most of the comedy, and Ivan Simpson,
the butler in "The Green Goddess," is sat-
isfactory as the villainous office manager.
Cast

John Reeves George Arliss

hi Hart Taylor Holmes

Muriel Hart Edith Roberts

Chester Reeves Ronald Coleman

Little Arthur Joseph Donahue

James Petti.son Ivan Simpson

Henry Sloane Walter Howe

George Blair Redfleld Clarke

Based on Franklin Adams' novel, "The
Adopted Father."
Scenario liy Forrest Halsey.
Directed by Harmon Weight.
Photographed by Harry A. Fishbeck.
Length, Ii.090 feet.

Story

Faced with his inability to make his son,
Chester, attend to business because of his
wealth, John Reeves cuts him off with $20
a week and to set him a good example he
restricts himself to that amount and what
he can make without disclosing- his identity.
He gets a job as clerk in an office. His em-
ployer, William Hart, has a sister who, much
to his disgust, has adopted a little boy, and
to get back at her Hart "adopts" Reeves as
his father. Finally a situation arises by
which his competitors plan to get control of
Hart's company as he pays no attention to
business and leaves everything in the hands
of his crooked manager. Reeves learns of
this plot and also that his son, Chester, Is
in love with Hart's sister and he determines
to save the situation. Just as everything
appears to be lost as Hart has disappeared,
the little boy finds him. Reeves produces
Hart at the stockholders' meeting, reveals
his own identity and saves the day.

-—-It- irffTff^

CURRENTand ADVANCEriLM RELEASES

ALLIED PRODUCERS AND DISTRIBUTORS

Review Footage

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Loving Lies Monte Blue Feb. 2.

No More Women Matt Moore-Bellamy Feb. 2.

The Hill Billy Jack Pickford Mar. 22..

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ARROW

Girl of the Limberlost Glorio Grey -May 10 6,000

Untamed Youth Ralph Lewis May 10 5,000

For the Love of Mike "Telephone Girl" May 17 2,000

The Danger Line Sessue Hayakawa May 24 5,800

The Spirit of the U. S. A. Emory Johnson prod May 31 8,312

The Dangerous Coward Fred Thomson May 31 6,000

Xapolean and Josephine Star cast June 7 6,591

The Fighting Sap Fred Thomson June 14 5.138

Days of '49 Neva Gerber serial April 5

Gambling Wives Marjirie Daw Mar. 22 6,438

Romeo Mix- Up Edmund Cobb

Western Yesterdays Edmund Cobb

Western Fate Hatton-Gerber

Whirlwind Ranger Hatton-Gerber

Notch Number One Ben Wilson

Models and Artists Bobby Dunn

Oh, Billy Billy West

Come On Cowboys Dick Hatton May 24 4,700

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When A Girls Loves Star cast

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EDUCATIONAL FILMS CORP.

Cave Inn Sid Smith Mar. 1 1,000

The Ant Lion Secrets of Life Mar. 8 1,000

Long Ago "Sing Them Again" Mar. 8 1,000

The New Sheriff Tuxedo comedy Mar. 8 2,000

Under Orders Clyde Cook Mar. 15 2.000

Midnight Blues Lige Conley Mar. 22 2,000

Family Life Jack White prod. Mar. 29 2,000

Bargain Day Sid Smith Mar. 29 1,000

Baroum Jr Juvenile comedy Mar. 29 2,000

The Fly Scientific April 5 1,000

Killing Rime Lloyd Hamilton April 5 2,000

Dusty Dollars Cameo comedy April 5 1,000

Dandy Lions Neal Burns April 12 2,000

Safe and Sane Jimmie Adams April 12 2,000

There He Goes Mermaid comedy April 19 2,000

Heart Throbs "Sing Them Again" April 19 2,000

Realm of Sport Hodge-Podge April 19 1,000

Fold Up Cameo comedy April 19 1,000

Going East Lloyd Hamilton April 26 2.000

The Fun Shop Humor reel April 26 1,000

The Trader Keeps Moving Bruce scenic April 26 1,000

The Lady-Bird Instructive April 26 1,000

Cornfed Bobby Vernon May 3 2,000

Out Bound Cliff Bowes May 3 1,000

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Lost Chords "Sing Them Again" May 3 1,000

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Flowers of Hate Wilderness Tale May 17 1,000

Nerve Tonic Christie comedy May 17 2,000

Tiny Tour of U. S. A Hodge-Podge May 17 1,000

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Lunch Brigade Lige Conley May 24 1,000

Dizzy Daisy Mermaid comedy May 24 2,000

Good Morning Lloyd Hamilton May 24 2.000

Tootsie-Wootsie Christie comedy May 31 2,000

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Hot Air Lee Moran Tune 7 2,000

In A Drop o Water "Secrets of Life" June 14 1,000

FAMOUS PLAYERS-LASKY

The Ten Commandments Cecil B. DeMille prod Jan. 5 12,000

Icebound Dix Wilson Mar. 15 6,471

A Society Scandal Gloria Swanson Mar. 22 6,433

The Fighting Coward James Cruze prod. Mar. 29 6,501

The Dawn of a Tomorrow Jacqueline Logan April 5 6,084

Singer Jim McKee W. S. Hart April 12 7,008

The Breaking Point Star cast April 19 6,064

The Confidence Man Thomas Meighan April 26 6,500

The Moral Sinner Dorothy Dalton April 26 5.439

Triumph C. B. DeMille prod May 3 8.292

Bluff Ayres-Moreno May 10 5,442

Men Pola Negri May 17 6,504

Wanderer of the Wasteland Jack Holt May 31 6.700

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White Sin Madge Bellamy Feb. 23 6,237

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When Knighthood Was in Tower. .. "Telephone Girl" Mar. 8 2,000

North of Nevada Fred Thompson Mar. 15 5,000

Galloping Gallagher Fred Thompson Mar. 29 4,700

Money to Burns "Telephone Girl" Mar. 29 2.000

Sherlocks Home "Telephone Girl" Mar. 29 2.000

Yankee Madness Larkin-Dove April 5 4,680

His Forgotten Wife Bellamy-Baxter April 12 6.500

The Silent Stranger Fred Thomson April 19 5.000

The Beloved Vagabond Carlvle Blackwell April 26 6 217

William Tells "Telephone Girl" May 3 2,000

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Painted People Colleen Moore Feb. 9...

When A Man's A Man John Bowers Feb. 16..

Flowing Gold Nilsson-Sills Mar. 1..

Lilies of the Field Corinne Griffith Mar. 22...

The Galloping Fish Thos. H. Ince prod Mar. 22..,

Secrets Norma Talmadge April 5.

The Enchanted Cottage Richard Barthelmess May 31 7,331

Cytherea Rich-Stone May 31 7.603

The Goldfish Constance Talmadge April 19 7,120

Why Men Leave Home J. M. Stahl prod May 3 7.400

The Woman on the Jury Feature cast May 1/ 7,145

A Son of the Sahara Feature cast Slav 24 7.990

The Sea Hawk Feature cast June 14 12,045

The Marriage Cheat Joy-Marmont-Menjou June 14 6,622

5,444
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23.
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IS..,
15...
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29..

5.
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S.
3..
3..
17..
17..
24..
24.

6.112
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Just Off Broadway John Gilbert Feb.

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Highly Recommended Al St. John Feb.

Shadow of the East Featured cast Feb.

School Pals Imperial comedy Feb.

Ladies to Board Tom Mix Feb.

The Blizzard Featured cast Mar.

Frogland Special Mar.

Love Letters Shirley Mason Mar.

The Weakling Sunshine comedy Mar.

A Sculptor's Paradise Instructive Mar.

The Wolf Man John Gilbert Mar.

Be Yourself Al St. John Mar.

Rivers of Song Instructive Mar.

The Vagabond Trail Charles Jones Mar.

The Cowboys Imperial comedy Mar.

Feathered Fishermen Instructive Mar.

The Arizona Express Charles Jones Mar.

The Plunderer Frank Mayo April

On the Job Chimpanzees April

A Man's Mate John Gilbert April

A New England Farm Instructive April

The Circus Cowboy Charles Jonas May

Slippery Decks Card sharps exposed May

The Trouble Shooter Tom Mix May

He's My Pal Chimpanzees May

The Lone Chance John Gilbert May

When Wise Ducks Meet Sunshine Comedy May

METRO-GOLDWYN

Nellie, the Beautiful Cloak Model... Star cast April 5 7,0*1

Three Weeks Pringle-Nagle April 12 7,540

Recoil Blythe-Hamilton

Greed Von Stroheim prod

True As Steel Rupert Hughes prod

Janice Meredith Marion Davies

Second Youth Star cast

The Rejected Woman Nagel- Rubens

Second Youth Star cast April 19 6,169

The Rejected Woman Rubens- Nagel May 3 7.761

The Heart Bandit Viola Dana Jan. 19 4^60

The Fool's Awakening Harrison Ford Feb. 16 5,763

The Man Life Passed By Novak-Marmont Mar. 1 6.20s

Thy Name Is Woman Mong-La Marr Mar. 1 9.087

The Uninvited Guest Jean Tolley Mar. 8 6,14*

Happiness Laurette Taylor Mar. 8 7,708

Women Who Give Reginald Barker prod Mar. 22 7,500

A Boy of Flanders Jackie Coogan Apnl 5 7,018

The Shooting of Dan McGrew Star cast April 12 6.318

Mademoiselle Midnight Mae Murray May 17 6,778

Sherlock. Jr Buster Keaton May 17 4,065

The Arab Novarro-Tery

Revelation Georfre Baker prod

Bread V. Schertzinger prod

Tess o the D'Urbervilles Blanche Sweet

Little Robinson Crusoe Jackie Coogan

Broken Barriers Reginald Barker prod

HODKINSON

The Hoosier Schoolmaster Henry Hull Mar. 29. 5,556

His Darker Self Lloyd Hamilton Apnl 5 5,000

Try and Get It Bryant Washburn Apnl 12 5.607

Which Shall It Bef Star cast AprU 1» 5.800

The Night Hawk Harry Carey

Try and Get It Bryant Washburn

Wandering Husbands Kirkwood-Lee

Miami Betty Compson .....

Wandering Husbands Kirkwood-Lee May 10. 6.300

Hold Your Breath Dorothy Devore June 7 5.90T

Miami Betty Compson Tune 14 6.31/

The Night Hawk Harry Carey June 14 5,19!

{Continued from, preceding page)

PATHE

R«vicw Footage '

Sea rem Much Bennett comedy Mar. 22 3,000

Fields of Glory "Sportlight" Mar. 22 2,000

Hunters Bold "Spat Family" Mar. 22 1,000

From Rags to Riches & Back Again. Terry cartoon Mar. 22 2,000

Don't Forget Zharles Chase Mar. 22 1,000

King of Wild Horses Kex (horse) Mar- 22 1>000

Big Moments from Little Pictures. . Will Roeera Mar. 29 5,000

Fraidy Cat Charles Chase" Mar- 29 2,000

Shanghaied Lovers Harry Lanirdon' Mar- 29 1,000

The Champion Terry cartoon M«- 29 2,000

Ravtew

Footage

Dirty Little Half Breed Frontier .eYlea Mar- 29 1,000

Seem' Things "Our Gang" Mar- 29 2,000

Birds of Passage Bird Novelty ApriI 5 2,000

Running Wild Terry cartoon ApnI 5 3,000

Friend Husband Snub Pollard ApnI 5 1,000

The Swift and Strong "Sportlight" Apnl S 1,000

Girl-Shy 7. Harold Llovd AprU 5 1,000

Our Little Nell "Dippy-dWdad" Apr" 12 7,457

Medicine Hat Frontier series ApriI 12 1,000

Brothers Under the Chin Stan Laurel Apnl 12 2,000

Gateway of the West 8th Chronic e April 12 2,000

The Hollywood Kid Sennet comedr ^pr io ^,000

Hit the High Spots "Spat Fami?v" ApnI 19 2,000

One At a Time Earl Mohan Apr ll 2,22°.

If Noah Lived Today Terry cartoon AprH 9 1,002

A Trip to the Pole Terry can™ Apr 12

Sun and Snow "SPortM»ht^ Apr £ i'2°2

Get Busy Sn5b Petard \\ Ap[| 2 i'SSg

.row S.tuff. Will Rogers . . ApH! % ' Jj'gJJ

Highbrow

ill Roir p

Flickering Youth Sennett fomedy *

Commencement Day "Our Gantr" »P -

An Ideal Farm Terry cartoon ^

Homeless Pups Terry cartoon

.May
.May

2,000
2.000
1,000
1,000

tetW :::::::: g
fe^fe 10 ^

The Fortieth Door Allene Ray-Serial ... May 17

fte Pilgrims 91"^ , Chase Ma£ V. ... ..Y. 2.000

Fishin' Fever Chromcles-serie, May 17 3,000

B£ fSL ^:::::::::::::::::::::I^f^medy-::::::::::::.May IZ

Bottle Bab.es Spat Family .. May 17 2 000

Going to Congress Wi„ R May 24 . 2,000

Tne P^a Meov, £har,es Chase May 24. .... 1 000

r p \k Sennett comedy May 24 2.000

Cradle Robbers ............ "Our Gan C(^ed 3, ^

One Good Turn Deserves Another .. r^y cartoon f Ma£ 31 ^

Srf*IT^rIfcin2er" "Sportlight" May 31 1000

lWrf o? H* U Earl Mohan May 31 1000

vXn T,t?ee"HaW Sta" LaureI Tunc 7 2 OOt

The VtAl r™ Dippy-Doo-Dads Tune 7 1,000

n^l I * Ft T' 'j Terr>' cartoon Tune 7 100(1

Declaration of Independence "Chronicles" Tune 14 1 O0C

Fast Black Mohan- Engle Tune 14... LOW

Lion and the Souse Mack Sennett comedv Tune 14 2,000

On Guard . "Sportlight" Tune 14 LOW

SS™?755 Shakespeare "Spat Family" Tune 14 2,000

rhat Old Can of Mine Terrv cartoon June 14. 1 000

Checking Out "Pal" the dog April 12 2,000

Spring of 1964 Neely Edwards April 12 1,000

Excitement Laura LaPlante April 19 4,913

The Storm Daughter Priscilla Dean April 19 5,303

The Racing Kid Buddy Messinger April 19 2,000

Forty Horse Hawkins Hoot Gibson April 26 5,149

One Wet Night Neely Edwards April 26 1,000

Pretty Plungers Follies Girls AprU 26 2,000

Riders Up Creighton Hale May 3 4,904

Politics Slim and Bobby May 3 1,000

Green Grocers Slim and Bobby May 3 1,000

A Lofty Marriage Jack Earle May 3 2.000

Ridgeway of Montana Jack Hoxie May 10 4,843

Taxi, Taxi I Harry McCoy May 10 2,000

The Pigskin Hero Lyons- Moran reissue May 10 1,000

The Bulltosser Pete Morrison May 10 2,000

The Dangerous Blonde Laura LaPlante May 17 4,919

Fast Steppers New Series May 17 2 r each

Trailing Trouble Buddy Messinger May 17 2,000

My Little Brother Slim Summerville May 17 1,000

The Lone Round-Up Jack Dougherty May 17 2,000

The Signal Tower Super- Jewel May 24 6,714

Tired Business Man Al Alt- Follies girls May 24 2,000

Why Pay Your Rent? Bert Roach May 24 1,000

The Honor of Men Neal Hart reissue May 24 2,000

The Reckless Age Reginald Denny May 31 6,954

The Fighting American Star cast May 31 5,251

Case Dismissed Summerville-Dunn May 31 1,000

Boss of the Bar-20 W. E. Lawrence May 31 2,000

Delivering the Goods "Pal" the dog May 31 2.000

The Gaiety Girl Mary Philbin June 7 7,419

High Speed Herbert Rawlinson Tune 7 4,927

The Turmoil Tarkington novel June 7 7,000

Fearless Fools Century-McCoy Tune 7 2,003

Rest In Pieaces Bert Roach June 7 1.00C

The Powerful Eye Pete Morrison Tune 7 2.00C

Sailor Maids Century-Follies girls June 14 2.00C

Winning A Bride Fritzi Ridgeway June 14 2.00C

VITAGRAPH

The Ninety and Nine David Smith prod Dec. 23 6,800

Modern Banking Urban Classic Dec. 22 1,000

Newsprint Paper Urban Classic Dec. 22 1,000

PLAYGOERS PICTURES

Tipped Off

Featured cast Nov.

4,284

PREFERRED PICTURES

Poisoned Paradise Kenneth Harlan

.Mar. 8.

6.800

PRINCIPAL PICTURES

Listen Lester Feature cast May 10 6.242

Daring Youth Daniels-Kerry May 17 5,975

Daughters of Pleasure Prevost-BIue-Bow May 24....- 6,000

The Masked Dancer Helene Chadwick May 31 4,987

Good Bad Boy Joe Butterworth June 7 5,198

SELZNICK

Daughters of Today Patsy Ruth Miller Mar. 15 7,000

Woman to Woman Betty Compson April 26 6,804

TRUART FILM CORP.

Drums of Jeopardy Elaine Hammerstein Man 15 6,529

On Time Richa'd Talmadge Mar. 15 6.630

In Fast Company Richard Talmadge May 24 6,000

• UNITED ARTISTS

A Woman of Paris Chas. Chaplin prod Oct. 13 8.000

Dorothy Vernon of Haddon Hall. ..Mary Pickford May 17 10,000

UNIVERSAL

A Society Sensation Valentino (reissue) Mar. 1 2,000

Tie Very Bad Man Neely Edwards Mar. 1 1,000

Peg O" the Mounted Baby Peggy Mar. 1 2,008

The Law Forbids Baby Peggy Mar. 8 6,263

Swing Bad, the Sailor "Leather Pushers" Mar. 8 2,000

Soivs In Law Century comedy Mar. 8 2,000

Should Poker Players Marry? Neely Edwards Mar. 8 1,000

Fool's Highway Virginia Valli Mar. 15 6,800

Big Boy Blue "I-eather Pushers" Mar. 15 2,000

The Oriental Game "Pal"-Century Mar. 15 2,000

Keep Healthy Slim Summerville Mar. 15 1.000

Phantom Horseman Jack Hoocie Mar. 15 4,389

Stolen Secrets Herbert Rawlinson Mar. 22 4,742

The Young Tenderfoot Buddy Messinger Mar. 22 2 nnn

Tale of a Cat Lyons-Moran reissue Tune 14 2,00C

Nobody to Love Neely Edwards Mar. 22 1,000

The Night Message Gladys Hulette Mar. 29 4,Sn

Ship Ahoy Bobby Dunn Mar. 29 1,080

That's Rich Arthur Trimble Mar. 29 2.C00

The Galloping Ace Jack Hoxie April 5 4,561

Hit Him Hard Jack Earle April 5^ 2.000

Marry When Young Neely Edwards April 5 1,000

Horseshoes Larry Semon Dec. 22.

The Last Stand of Red Man Urban classic Dec. 29.

Let Not Man Put Asunder Feature cast Jan. 26.

My Man Patsy Ruth Miller Feb. 23.

Virtuous Liars David Powell April 19.

2,000
1,000
8,000
. 6.800
5,650

Between Friends Blackton prod April 26 6,900

WARNER BROTHERS

The Marriage Circle Ernest Lubitsch prod Feb. 16..

Conductor 1492 Johnny Hines Feb. 23..

Daddies Belasco play Feb. 23..

George Washington, Jr Wesley Barry Mar. 22.

Beau Brummel John Barrymore AdHI 12..

MISCELLANEOUS

Review

Footage

ARTCLASS PICTURES CORP.

RoMgh Ridio' Buddy Roosevelt April 26 4,670

CHARLES C. BURR

The Average Woman All star cast Feb. 2.

Restless Wives Doris Kenyon Feb. 16.

Three O'Clock in the Morning Constance Binney Feb. 23.

6.000
6,000
6.293

C B. C

Hallroom Boys Twice a month 2,000

The Barefoot Boy Star cast Nov. 24 5,800

Forgive and Forget Estelle Taylor Nov. 10 5,800

The Marriage Market Pauline Garon Dew. 29 6,297

Innocence Anna Q. Nilsson • Jan. 26 5,923

DOUGLAS FAIRBANKS

The Thief of Bagdad Douglas Fairbanks Mar. 29 12,000

PHIL GOLDSTONE

His Last Race "Snowy" Baker Sept. 1 5,000

Danger Ahead Richard Talmadge Dec. 29 5,00*

The White Panther Rex (Snowy) Baker Feb. 9 4,000

Marry in Haste William Fairbanks Mar. 8 5,000

D. W. GRIFFITH, INC.

America Feature cast Mar. 8 14,000

INDEPENDENT PICTURES CORP.

In the Spider's Web Alice Dean Sept. 29

LEE-BRADFORD

Shattered Reputations Johnnie Walker Oct. 27 5,000

LOWELL PRODUCTIONS, INC

Floodgates John Lowell Mar. 8 7,090

MONOGRAM PICTURES

The Whipping Boss Star cast Dec. 8 5,800

ROCKETT- L I NCOLN CORP.

Abraham Lincoln George A. Billings Fab. 2 12,000

WM. STEINER PROD.

Surging Seas Charles Hutchison April 26 4,700

Hutch of the U. S. A Charles Hutchison May 31

N. J. WINKLER

Alice's Wild West Show
Alice's Day at Sea

Cartoon series May 10 1,000

.Cartoon series May 10 1,000

748

MOVING PICTURE WORLD

June 21, 1924

CLEVELAND PUBLIC HALL

Where the Republican National Convention of 1924 Was Held
Seating by American Seating Company

No Seating Problem Is Too Big

or too difficult for our Theatre Seating Engineering Department to handle satisfactorily.

But whether the undertaking be great or small, the same thoughtful care and ex-
perienced attention is given every theatre seating or reseating problem that is en-
trusted to us.

Suggestions and estimates gladly submitted without obligation.

American Seating Company

General Offices: Chicago, 4 East Jackson Boulevard

NEW YORK . BOSTON PHILADELPHIA

640-119 W. 40th St. 77-A Canal St. 1211-L Chestnut St.

OFFICES IN ALL PRINCIPAL CITIES.

June 21, 1924

MOVING PICTURE WORLD

Equipment Construction Maintenanc

The Dodo Bird

ONCE upon a time there was an exhibitor named Mr. Dodo. Now the
Dodo, little children, is a Prehistoric Bird, and the naturalists tell us
"There Aint No Sich Animal" any more. But there are lots of Dodos
Sleepwalking In Our Midst with their minds just as far in the past as the
original Dodo bird is — and this Mr. Dodo was that kind of Dodo.

Mr. Dodo didn't always answer "Present" when they called out that
Monicker. Once upon a time he was known as an Up and Coming Young
Man — and there were many who said he was a Credit to the Community.

That was back in 1912 when he opened the Idle Hour. The day the
citizenry of Skineatalis first filed into the Idle Hour and beheld a screen
that didn't wave like a topsail in the breeze, a projection machine that didn't
assail the ear drums like a machine gun, and sat in chairs that didn't convey
Unpleasant Memories of Aunt Lucy's funeral — when the same chairs were
used — Mr. Dodo's heart was bursting with pride as he heard their Expres-
sions of Approval.

That was a Bright and Happy Moment in the life of Mr. Dodo.
But of late years Something Has Happened. Many of the original
Founders of the Idle Hour have given up their membership, the new patrons
who come are not exactly the Class He Wants, and Mr. Dodo doesn't know
w hat other exhibitors are talking about when he reads in The World how
they Attracted the Better Element.

The Better Element of Skineatalis is home Panning the Neighbors or at
the Methodist Social for Indigent Fathers of Chinese Orphans.

"I can't figure What They Want," says Mr. Dodo. "I show the Same
Pictures They See in the City and Still they Sneer at Me. I Aint Making,
No Money and Can't Raise My Prices because they won't Pay the Freight
as it stands."

Excuse me, little children, did I say heretofore that "Of late years Some-
thing Has Happened." My mistake. That's just What is Wrong — Nothing
Has Happened. The Idle Hour has become the Idle Decade.

Mr. Dodo is still looking at the Idle Hour with the Specs he bought in
1912. He doesn't realize that the Screen that looked so good, the Seats that
felt so fine, the Piano that sounded so Near to Music, and the Machines that
worked so well are now — An Abomination and an Eyesore.

He shows good pictures but Skineatalis doesn't know it because the Idle
Hour has That Nineteen Twelve Atmosphere.

Mr. Dodo won't wake up because the Dodo is a Prehistoric Bird and they
are all dead. Only Mr. Dodo won't know it until Opposition Comes Along
to Conduct the Obsequies.

Moral — Don't be a Dodo. Take a fifty-anile swing around the neighboring towns
with Your Eyes Open — then come back to your own Idle Hour witli a Pair of New
Specs. There's many a Nineteen Tzventy-Four Picture being shown in a Nineteen
Twelve Setting.

750

MOVING PICTURE WORLD

June 21, 1924

Jioivadays~

they drinJ^from

Dixie Cup
Service Also
Pays a Profit

If DIXIE Cups and vendors
really were an expense the
laws prohibiting the com-
mon drinking glasses might
be a matter of some con-
cern to motion picture the-
atres.

But since they actually
pay a profit there is an
added incentive for mak-
ing available to your audi-
ences this service which
they use so constantly and
appreciate so much.

The DIXIE penny vendor
operates silently — another
advantage appreciated by
the theatre owner.

Complete information
upon request.

A fresh cup with every drink.

Individual Drinking
Cup Co., Inc.

Original Makers of
Paper Cups

EASTON, PA.

NEW YORK, N. Y.

With Branches at Philadelphia,
Chicago, Cleveland, Baltimore.
Los Angeles.

iT^-rrn rff-f individual

DIXIE cups

YOU NEED

A Brand New

LENS CHART

JOHN GRIFFITHS

Here is an accurate chart which belongs in
every projection room where carbon arcs
are used. It will enable you to get max-
imum screen results with the equipment
you are using.

The new Lens Chart (size 15" x 20") is
printed on heavy Ledger Stock paper,
suitable for framing. It will be sent to
you in a strong mailing tube, insuring
proper protection.

Get this chart now and be all ready to re-
produce with maximum screen results the
splendid pictures which are coming.

Price $1.00

Postpaid

Chalmers Publishing Co.

516 Fifth Avenue New York City

NOTE:
PRICE CHANGES

Roil and Machine Tickets

100,000 $20.00

200,000 36.00

250,000 44.00

300,000 52.00

500,000 84.00

10,000 $7.00

20,000 8.75

30,000 10.50

40,000 12.25

50,000 14.00

1,000,000 $160.00

Net F. O. B. Philadelphia

Put up in rolls or packages of 2,000

For rolls of 1,000, add 2c per thousand

Changes in form or color, each $3.00

Changes in color of stock, each 50c

Tickets with double numbers (Inventory and style

"Z" tickets) lc extra per thousand, minimum

charge $1.00

GLOBE TICKET COMPANY

116 N. 12th Street Philadelphia, Pa.

Specialists in Tickets and Checks Since 1873

Which theatre
would pull you?

Not the hot, stuffy house, would
it? You'd much rather go to the
cool, comfortable theatre, filled
with refreshing Typhoon
breezes.

That's exactly how other people
feel in hot weather.

Let us show you how easily
Typhoons cool your house — and
how quickly it pays for itself.

Write for Booklet 36

Typhoon Fan Company

345 West 39th Street, New York

Philadelphia Jacksonville Dallas New Orleans Lob Angeles

PPJ3J ECT1 ON

EDITED BY F. H. RICHARDSON

New Mechanism

From John Jones, Charlotte, N. C, comes
the following interesting letter:

Dear Friend Richardson: After reading
May 31 issue I feel impelled to congratulate
you. Cartoonist Walker certainly scored a
hit. I well remember the time when a
friend, who is now considered one of the
best, if not the best projectionist in this
territory, but who then was merely an "op-
erator" at about nine of those dollars per
week and had to jockey some to make both
ends meet. To "help out" he procured a
flat tin can, such as Nabisco is sold in, placed
it on top of the Powers lamphouse and
started a one-man restaurant for himself.
The resultant odors got Friend Manager's an-
gora and nearly cost the said "operator"
cook his said job.

Am glad to note the additional space al-
lotted the department. S:x pages would be
none too much, but with six pages F. H. R.
would have to work all the time, Nancy
Hanks, the Go-Devil, would pine away to a
shadow and Bob Welsh would have to rec-
ommend a raise in pay for some one — so I
guess it can't be did.

Always Something New

Still another thing: hardly a week passes
without some new contribution to the field
of motion pictures, as is illustrated by the
article on guaranteed lenses. Have done
quite a bit of experimental work myself.
Attached find photos of a projector mechan-
ism I have designed and built myself. The
mechanism in its present form contains only
four spindles, or shafts. It uses but one

Fig. 1.

sprocket and no tension shoes. The move-
ment— NOT a geneva — is an 8 to 1, so that
I am able to reduce shutter blade width to
approximately 50 per cent of the width of
those now used on projectors, varying, of
course, somewhat upon the conditions of the
local installation.

Working- on Take-Up Device
Am now working on a take-up device by
means of which the action of the film when
near the end of its run in projector No. 1

Fig. 2.

Bluebook School

Question No. 68 — What is the guiding
rule for re-assembling the elements of
the projection lens?

Question No. 69 — What may happen if
the black coating on the interior of the
projection lens barrel is allowed to wear
off so that the metal is bare ?

Question No. 70 — Why is the diameter
o* the projection lens of great impor-
tance? (Note: This is a repetition of
Question 32 in a slightly different form.
Such repetitions will occur from time to
time but they will do no harm. They
will, in fact, help fix the points covered
in your memory.)

Question No. 71 — Is is desirable to have
projection lens diameter greater than is
necessary to receive the entire beam of
light from the aperture?

Question No. 72 — How can you test
your projection lens for distortion?

automatically starts projector No. 2 which,
when it reaches full speed, trips a device
which actuates the dowsers, thus effecting
the change-over, at the same time shutting
off projector No. 1. Such a device should,
it seems to me, be of large value to a lone
projectionist, or for that matter even be use-
ful where one or more assistants are on
duty. It would make a more neat change-
over, allow the projectionist to give his full
attention to his light and speed control, and
eliminate any necessity for punch marks or
other change-over signal.

As to the change-over signal — well, I don't
know what to say. What do our readers
think of it? There is more than one way
of looking at such a thing. Many object to
anything which tends to make projection au-
tomatic, but very many of the objectors
themselves do everything possible to en

Fig. 3.

courage the invention and introduction of
automatic devices by doing the thing the
automatic device does so well in a more or
less thoroughly punk manner. For instance,
instead of expending the energy necessary
to make a change-over cue sheet, they
butcher up the film with punch marks, past-
ing paper labels on the film, or just plain
scratch marks. Of course, when we see such
things on the screen day after day we begin
to think an automatic device for change-
over would be something more than wel-

come. As to the one Brother Jones is work-
ing to perfect, much would depend upon its
feasibility in application and its DEPEND-
ABILITY when it had been applied.

As to the projector mechanism, I have
published it more because it is in the nature
of a curiosity than because I believe it is
practicable — though even as to that one can
never tell. I may be in error, but I think
you accomplish the intermittent by means of
rocking the two lower rollers. I see the
model you took pictures of had three
sprockets. Well, anyhow, I'm very sure the
pictures will be mighty closely examined by
some thousands of men, therefore space is
given to photos.

Terrible Flicker

From Lexington, N. C, comes the follow-
ing :

Have been having considerable trouble
with a terrible flicker in the picture, which
up to now I have not been able to remedy
in the least. The following are some of the
principal details of the projectors:

Distance of projection (He calls it
"Throw") 85 feet. Picture 9x12 (which
means an absolute level projection if the
figures are correct. Use a 6% — 7 Va con-
denser (Does not say which is collector or
which converging lens, or whether piano
convex, menicus bi-convex or Cinephor,
though the latter is "out" because such a
combination would not be used, I think).
Use a 5Ys inch lens (Does not say what its
working distance is or its free diameter).
Use 60 amperes of 110 volt current (Does
NOT say whether A. C. or D. C. or whether
taken through rheostat, transformer or
motor generator. Distance aperture to con-
densers 17 inches (Does not say whether
from center of condenser or from front of
converg.ng lens). Flicker seems to show
more on light background than on dark
background. Have Simplex and use a 2-
blade Extralite shutter. If you can tell me
how to eliminate the flicker please do so at
once.

Details, Details, DETAILS

How many, many times must I tell you
fellows that it is far better to give too many
details than not enough. This good friend
has not even bothered to tell me whether
his juice is A. C. or D. C, or what its cycle
is if it is A. C. He has not told me whether
the trouble has only been present of late, or
whether it has appeared after some change
was made. Here am I hundreds of miles
away and expected to solve his problem with
only a portion of the data incident thereto
at hand, which he is unable to solve when
he is right there on the ground, with all the
available data. Use sense, man. Use sense 1

1 have commented on your giving certain
data with regard to your optical train and
withholding certain other data, not because
that data had anything to do with your
trouble, but just to show you — and others —
how useless it is to send in incomplete in-
formation with regard to condensers, or
anything else.

As to Trouble

And now as to your trouble : If your cur-
rent is A. C. and happens to be very low
cycle— say 25 cycle — there is nothing you can
do to get rid of the flicker except instal a
motor generator. In that case the flicker

(Continued on page 754)

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The final step toward
absolute screen perfection

PRONOUNCED BY ALL WHO HAVE SEEN AND
USED IT AS "THE" ACHIEVEMENT IN

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IT FITS ANY SIMPLEX

will add years and years of service
to your present Simplex

The introduction of this movement as usual
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years ahead of all others and provides a
new mark for competitors to strive for

FOR $605° YOU CAN

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See one at our nearest distributor

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FEATURES—

Constant pump lubrication through all bearings

Enlarged and lengthened shafts

Longer bearings — Outside flywheel adjustments

Detachable bronze bushings on bearings

Improved intermittent sprocket

Hardened gears — Longer life

Glass oil-sights — Simplified adjustments

NO ECCENTRIC BUSHINGS

NO NOISE

HIGHER SPEED

Write us for Pamphlet "A-A" for further particulars.

MADE AMP GUARANTEED BY

ThePrecisiqnMachin£0.Tnc.

317 East 34 th St - NewYork

754

MOVING PICTURE WORLD

June 21, 1924

Projection

(Continued from page 751)

is due to the appreciable interval between
alternations of the current. It is in the cur-
rent itself (See page IS of the Bluebook),
hence cannot be remedied except by chang-
ing the A. C. to D. C. If your current is
A. C. but not appreciably lower than 60
cycle, then your screen brilliancy is too high
for your 2-wing shutter and speed of pro-
jection. With 60-cycle current you are like-
ly to have trouble if you try to use a 3-
wing shutter (see page 622 of Bluebook)
because the blades will occasionally get into
synchronism with the alternations, thus caus-
ing a "flashing" effect of the light. With
60 cycle A. C. you can do nothing to elim-
inate the flicker except to increase speed of
projection or decrease your screen brilliancy.

If your current is D. C, then I would
advise the installation of a 3-wing shutter,
with its blades trimmed to fit the local con-
dition (see page 620 of Bluebook— I cannot

spare space to reprint things which have
already been printed many, many times, and
which are contained in a book which every
man who takes pride in his profession ought
to have).

Friend, I want to help you, but next time
for Heaven's sake give FULL details if you
want an intelligent answer. Your failure
compels the use of four times the space it
would have required to give better help had
you given full information.

Sure You Can

J. L. Hanover, Meriden, Mississippi, says:

I have had four years' experience such as
one gets in a small city where the managers
seem to have no appreciation of anything
with relation to the projection of pictures
except how few carbons one can get along
with and how few projector repairs.

I had a third edition handbook and it gave
me some idea of what there is to know with
relation to projection. It showed me how
little I really did know. Finally I gave up
projection, literally in disgust, and went at
other work for a year, selling my handbook
for a dollar and a half and having: it taken

at that price by a DUB who will always be
a DUB. under protest and mostly as a favor
to me.

Hack to the Fold

Now I've gone back to putting Anita,
Mark, Norma and the others through their
paces, and wish I had the book back. Will
order another just as soon as I can manage
to spare the coin and feed my face. Mean-
while here is a question: There are two
rheostats in the outfit I have taken charge
of which seem to be in excellent condition,
except that one coil in each is burned in
two. Can I get a new coil, and where? Also
give me any tips you can about installing
the new coils — if I can get them.

Glad to have you back, Friend Hanover.
A man who can write such a letter must
have brains and know how to use them.
You need not worry about having disposed
of the Third Edition handbook, because it
is long since out of date. Get a Bluebook.
Keep up your courage. The dumbbell mis-
manager is slowly eliminating himself. The
process is slow, but it is nevertheless sure,
and the day is not so far distant when real
projectionists will be appreciated, and paid
accordingly.

(Continued on page 757)

Bluebook Answers — Questions 30 to 34, inclusive

Due to my error the answers were
omitted last week. Will try and not let it
happen again.

NOTICE: Hereafter an asterisk (*) fol-
lowing a name in the list of those sending in
acceptable answers will mean that the an-
swer of that man is deserving of especial
commendation. It shows that he really un-
derstands the matter very well indeed. BUT
remember this : because an answer is not
thus marked does not necessarily mean that
it is not a good answer. There are some who
are not able to make their meaning very
clear in writing. Constantino is one of them.
His command of written United States is
not very good and sometimes I have to
guess a bit at his MEANING. He is to be
commended that he has entered the lists,
and consistently answers every question,
despite that fact. Brother Oldham is an-
other, but he gets there just the same and
I have had considerable experience in guess-
ing at the real meaning behind not too
clearly written letters for thirteen years, so
I'll not make many errors, I think, though
perhaps I can't give such ones an asterisk
very often, because those naturally have to
do with the way the answer is worded, to
some extent at least.

New Entry

A new man has entered the lists at An-
swer No. 35. His name is Arthur Gray, and
he apparently is going to make you all get
down and dig, unless you want to see his
answers published to the exclusion of all
the rest. We, none of us want that, but on
the other hand it will possibly force you
all to be more careful and dig a bit deeper
—which is good, if you ask me. This is NOT
a pink tea, but a SCHOOL.

Question No. 30— It is possible to focus
an object having area to a point? Harry
Dobson, Toronto, Ontario; Daniel Con-
stantino, Easton, Pa.; Walter Lewis* Endi-
cott, N. Y.; A. L. Fell*, Collingswood, N. J.;
and C. H. Hanover, Burlington, Iowa, all
replied acceptably.

Hanover's answer is selected for publica-
tion, though Lewis did very well indeed.
Hanover says:

"Focusing" is done by a lens, and a lens
which focuses within the meaning of that
term as here used always forms a more or
less perfect image of whatever it may be
the rays emanate from. This latter may be
a light source or may be any object from
which the rays are reflected. Rays from
every pin-point of the source (light source

or object reflecting them) fall presumably
upon every portion of the surface of the
lens "within sight" of the source and are
by the lens bent or refracted in such man-
ner that the rays from each pin-point of the
object meet again, either at a single plane
(a single point as to distance from the lens)
in the case of a lens corrected for spherical
aberration, or at different distances from the
lens if it be not thus corrected so that if
a screen be at that point to receive them
an image will be formed of each of the mil-
lions of pin points in the objects, each in
correct relation to every other point of the
object.

Thus it will be seen that since a lens al-
ways forms an image, it cannot, in the very
nature of things, focus light to a single
point. Instead it focuses the light to very
many points, which taken together form the
image.

Rather a long answer — longer than nec-
essary perhaps, but one which shows that
brother Hanover clearly understands the
matter.

Question No. 31

Question No. 31 — Why is it impossible to
focus a condenser beam to a point?

All the above named answered this ques-
tion acceptably, but Hanover's reply is
again selected for publication. Lewis*. Fell*
Dobson*. Hanover says:

This question is replied to rather fully In
my answer to question No. 30. The condenser
forms an image of the light source, which
has area, hence it cannot be focused to a
point. In the case of the ordinary arc the
image occupies a considerable distance along
the optical axis because of the fact that the
crater, which is the light source, sets at an
angle to the lens. Since the distance of an
image from the optical center of any given
lens will be governed by the distance of the
object from the optical center of the lens,
and since the various parts of the arc crater
are different distances from the optical cen-
ter of the condenser, it follows that the Im-
age of various portions of the crater will
be formed at different distances from the
lens, though of course this latter has nothing
to do with the actual question.

Question No. 32

Question No. 32— What relation has the
revolving shutter to lens diameter? Lewis*,

Dobson, Constantino*, Fell* and Hanover
all made good on this one. Lewis' answer is
selected for publication. He says:

Increase in projection lens diameter com-
pels increase in master blade width, which
in turn, may compel a wider flicker blade
to maintain optical balance and avoid in-

crease in tendency to flicker. This, of course,
involves increased loss of light, therefore It
is seen that there is a very direct relation
between the lens diameter and the revolv-
ing shutter.

That is not exactly brother Lewis' word-
ing, but it expresses his meaning. BUT I
shall have to supplement his answer thus:
What he has said is not necessarily true in
the great majority of cases. He( and all the
rest of them) entirely overlooked the fact
that in a great majority of cases there is no
true relation between lens diameter and
shutter IF the latter be located at the plane
of the aerial image.

Be Careful, Men

Be careful men. USE YOUR BRAINS
and study these matters in all their phases.
Many times you may be able to improve
the information set forth on the pages of
the Bluebook indicated opposite the ques-
tion. This particular thing would have been
found under "Light Beam Diameter," pages
617-618, which was not indicated in the ques-
tion 31 reference. In answering questions
relating to the rotating shutter it is always
well to examine General Instruction No. 22,
pages 611 to 624, inclusive.

Question No. 33 — What is a projection
lens? Dobson* Lewis, Fell and Hanover*.
The reply of Friend Hanover is best. Here
it is :

A projection lens is a compound lens com-
posed of flint and crown glass lenses
mounted, usually In a 'tube' which fits Inside
a 'barrel' equipped with a focusing rack and
pinion actuated by a thumbscrew, the barrel
so made that it will fit Into the standard mo-
tion picture projector lens holder. The lenses
<>f the combination have various curvatures
which, in conjunction with the combining of
Hint and crown glass, corrects the lens, as
a whole, for chromatic and spherical aber-
ration, as well as, I believe, for other faults.

Question No. 34
Question No. 34 — What is the function of
a projection lens? What does it do? Fell*,

Dobson, Lewis, Constantino and Hanover*.

The reply of brother Fell seems to be best
It is short and sufficient. It reads:

The projection lens receives the beam of
light passing through the aperture, which
when projection is in progress, carries th«
picture, refracts the light rays and focuses
them at the screen surface in an enlarged,
reversed image of the picture upon the film.

To which the Editor would add that it
would be more correct to say : "Receives
the beam of light, or such portion thereof
as it is able to 'cover' with its back factor."

June 21, 1924

MOVING PICTURE WORLD

755

Equipment Exhibit to Be a Feature

of N. Y. State Exhibitors9 Convention

son, New York City. Midtown Amusements,
Inc., $10,000, and Staco Amusements, Inc.,
$10,000, each having the same incorporators,
S. S. Hamburger, Martha Cohen and Evelyn
Gordon, New York City.

IN conjunction with the convention to be
held by the Motion Picture Theatre Own-
ers of New York State at the New Statler
Hotel, Buffalo, July 7 to 11, there will be
given a huge technical and mechanical ex-
hibit by the accessory and equipment man-
ufacturers.

William Brandt, president, and the com-
mittee in charge of arrangements desire to
make the convention a real business session
that will be constructive and educational
and, with that end in view, have invited the
manufacturers catering to the motion pic-
ture industry to exhibit their newest de-
vices to the exhibitors in attendance.

No Charge to Manufacturers

The equipment end of the business has
taken such forward strides recently that
the committee feels that all the exhibitors in
attendance should become acquainted with
the great improvements that can be made
to their theatres both economically and con-
structively by using newer appliances.

The manufacturers have been invited to
participate in this exhibit without any
charge whatsoever, and among those who
have already made application for space are :

Howells Cine Equipment Company, Pow-
er Projection Machine Company, Precision
Machine Company, Minusa Screen Com-
pany, Automatic Ticket Company, Raven
Screen Company, Morlite Lamp Company,
Edison Electric Lamp Works, Eastman Ko-
dak Company, Libman-Spanjer Company,

Reeland Publishing Company, Wurlitzer Or-
gan Company, American Seating Company,
Autosales Corporation, Bio Carbon Com-
pany, National Carbon Company and West-
inghouse Electric Company.

The Week 's Record of
Albany Incorporations

Albany — Motion picture companies in New
York State incorporated at the rate of one
a day during the past week, when seven
companies filed papers with the Secretary of
State for the purpose of engaging in the in-
dustry. All are located in the metropolis.
These companies were:

New Corporations

Simmonds-Kann Enterprises, capitalized
at $10,000, with Joseph Simmonds, Rebecca
Simmonds and George E. Kann, New York
City. Eagle Cinema Corporation, $20,000;
Abraham Stimmel, Brooklyn; M. B. Schoen,
Lola A. Peyser, New York City. Dnipro
Film Corporation, $50,000; Kalenin Lissiuk,
Brooklyn; Stephen Dombitsky, Michael
Rodyk, New York. East Coast Films In-
corporated, capitalization not specified;
Archibald L. Jackson, William L. Hayes,
New York; P. Reid Rankin, Brooklyn.
Doruth Amusement Corporation, $10,000;
Abraham Siegle, Lou Fink, Florence Abram-

CJLASSIFIED ADVERTISEMENTS
Hslp and Situations Wanted 0»ly

3c pen- word par insartioa

Minimum cWfa 00a
Tanas, Strictly Cask vital OrsW

Osvj must rtaeb as by Twaadaj

ueatloa in that WMk'i lsaua.

te bison pus

SITUATIONS WANTED

ORGANIST AT LIBERTY— First-class musician.
Picture player and soloist of exceptional ability.
Union. Very fine library- Play all makes, Kimball
or Wurlitzer preferred. Good salary essential.
Address Arthur Edward Jones, Hotel Loretta, So.
Kentucky Avenue, Atlantic City, New Jersey.

THEATRE MANAGER at liberty. Live-wire,
thirty-four years of age, sober, capable and desirous
of retiring from road. Now connected in executira
capacity large circus. (Tenth season.) Have han-
dled road attractions, state right pictures, managed
picture as well as vaudeville theatre, newspaper
experience, was connected with exploitation depart-
ments Famous Players, also Metro. B^st of refer-
ences, but mupt have full sway. Present engage-
ment closed latter part of October. Address Circus
Man, Moving Picture World, New York City.

F. H. RICHARDSON'S

BLUEBOOK OF PROJECTION

will help your projectionist get
a better picture on the screen.

Send for it now!

Price, $6.00

CHALMERS PUB. CO.

S16 FIFTH AVENUE NEW YORK

tucvo'e^cV cTkdecT

^ntvowvcetnejrte

/}/aisde//

Slide Pencils

(No. 168 Blue
No. '69 Red

no. .73 Black

Made in
6 other colors.

An inexpensive
method of making

slides,
neat pencil layouts
and

decorative effects,
m colors.

3. Pull

the strip
straight
away.

/?j£>**A*>//~ PENCIL COMPANY

£j/Cll<$ U\?// PHILADELPHIA — U.S.A.

AMERICAN REFLECTING ARC

LATEST IN PROJECTION EQUIPMENT
Patents Applied For

OUR DISTRIBUTORS

Atlanta, Ga. Southern Theatre Equipment Co.

Boston Mass Eastern Theatre Equipment Co., In*.

Chicago, III Exhibitors Supply Co., Ine.

Cincinnati. Ohio The Dwyer Bros. «Y Co.

Cleveland. Ohio Exhibitor! .Supply Co.. Ine

Dallas Texaa Southern Theatre Equipment Co.

Denver, Colorado Exhibitors Supply Co.. Inc.

Detroit Mich Amusement Supply Co.

Indianapolis, Ind Exhibitors Supply Co. ot Indiana, Ino.

Kansas City, Mo Yale Theatre Supply Co.. Ino.

Milwaukee Wit Exhibitors Supply Co., Ine.

Minneapolis, Mian Exhibitors Supply Co.. Ine.

New Orleans, La Southern Theatre Equipment Ce

New York, N. Y Independent Movie Supply Co., Ino.

Oklahoma 'city Okla ■ . . Southern Theatre Equipment Co.

Omaha. Nebraska Exhibitors Supply Co.. -Ine

Philadelphia. Pa. Philadelphia Theatre Supply Co.

Pittsburgh Pa Hollit. Smith. Morton Co.. Ino.

Salt Lake' City, Utah Sill Lake Theatre Supply Co.

Saa Francisco. Call! Theatre Equipment Supply Co.

St Louis Mo Exhibitors Supply Co.. Ino.

Washington. D. O Washington Theatre Supply Co.

AMERICAN REFLECTING ARC CORPORATION

24 MILK STREET, BOSTON, MASS.

756 MOVING PICTURE WORLD

June 21, 1924

The World's Market Place
FOR SALE

JUvwtUa* safer tkla

Ittlttk HUB!

FOR SALE

OR WILL LEASE

MOVING PICTURE and
VAUDEVILLE THEATRE

SEATING 400 and STANDING ROOM

LARGE STAGE and DRESSING ROOM
2 POWERS MACHINES. SEEBERG ORGAN.

5-YEAR LEASE. ADVERTISING PAYS RENT
AND PART OF LIGHT BILL.
DRAWING POPULATION 7.00U
Plays Picture 4 Days: Vaudeville 2 Days

WILL SELL FOR $1,500.00

Part Cash, Balance from Profits. Good Money-Maker.
Address H. SOMERVILLE

ORPHEUM THEATRE

GREENSBORO, N. C.
The Most Prosperous State in the South.

Motion Picture Cameras and the World's
largest market of second hand and new
instruments, priced from $50.00 up.

Send for big catalogue and bargain list.

BASS CAMERA COMPANY

109 NORTH DEARBORN CHICAGO

MOT

2K.W.to25K.W.
nttCO-/^^ FouT Cylinder

' ELECTRIC PLANTS

mean that no small town need be without its*
"movie". No theatre, already established,
need suffer the handicap of consistently unre-
liable current. No city playhouse need face the I
| terrific loss that goes with even a single dark- 1
[ house. Traveling exhibitors can now produce J
the finest pictures — clear and flickerless.
More "Universals" are used for permanent
i or emergency exhibiting purposes than
t any other make. No other so quiet,
compact, tin pie or sturdy.
UNIVERSAL MOTOR CO.

I 5 Ceape St.
Oshhos

ILLUSTRATION ,
SHOWS4KW

Ventilating
Oscillating

AND all
types of
fans for
immediate
delivery, at
attractive
prices.

Fidelity Electric Co.

Lancaster, Pa.

WELDED WIRE
REELS

For Sale by

Howells Cine Equipment Co.,

740 7th Are.. New York

New Ward Leonard
Bulletin

Moving Picture World is in receipt of ad-
vance copies of the Ward Leonard Electric
Company's new bulletin on Motor Starters and
Controllers. As stated in the foreword, the
Ward Leonard company has listed in this bul-
letin a complete line of direct-current motor-
control apparatus "so simply arranged that the
user can readily find the listing of the apparatus
needed."

To quote further : "In the past, such an
inconsistent complication of apparatus has been
listed that a selection from a catalog has been
extremely laborious. The problem of simpli-
fication was a difficult one. We have solved it.
Our control line is consistent. Within the
horsepower and voltage range listed, it is
complete."

The bulletin itself is duplicated in its entirety
in a smaller size — small enough to fit the
pocket conveniently, and either one is recom-
mended to the attention of interested parties.
The Ward Leonard Electric Company's address
is Mount Vernon, N. Y.

Modern Projection
Equipment

The equipment of the handsome new Prince
of Wales Theatre, Dan forth Avenue, Toronto,
Ontario, which was installed by Harry Cole-
man, of the Coleman Electric Co., Ltd., Toronto,
includes two Model 1002-F De Luxe Mono-
graph projection machines, equipped with full
pilot light, reel-end alarms and Bausch & Lomb
Cinephor lensest and a General Electric Two-
Arc motor generator supplying 50 amperes for
direct current. The projection room of this
theatre is considered a model for high class
suburban houses.

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